1 00:00:00,720 --> 00:00:02,880 Speaker 1: Ron Anian. I have a famail in front of me 2 00:00:03,240 --> 00:00:07,080 Speaker 1: from Fred in Altoona, Pennsylvania, and Fred Wright said, Ron, 3 00:00:07,440 --> 00:00:10,320 Speaker 1: was that you poking around my ATV and my RAM 4 00:00:10,400 --> 00:00:12,879 Speaker 1: twenty five hundred last weekend? I saw you and then 5 00:00:12,880 --> 00:00:14,480 Speaker 1: you got in the car and left. I swear to god, 6 00:00:14,520 --> 00:00:16,040 Speaker 1: I got an email from this guy. You're gonna get 7 00:00:16,079 --> 00:00:16,759 Speaker 1: arrested doing that. 8 00:00:22,360 --> 00:00:23,160 Speaker 2: I'll take it. 9 00:00:28,240 --> 00:00:29,200 Speaker 1: The car doctor. 10 00:00:29,320 --> 00:00:31,640 Speaker 3: I've shown it to a couple of people, and all 11 00:00:31,680 --> 00:00:33,600 Speaker 3: of them told me, if you try to patch it, 12 00:00:34,200 --> 00:00:37,120 Speaker 3: the patch is going to run into the side wall 13 00:00:37,240 --> 00:00:40,160 Speaker 3: and as the sideworlf whats the patch might come loop. 14 00:00:40,280 --> 00:00:44,159 Speaker 1: I always worry about a tire being repaired correctly, ol, 15 00:00:44,320 --> 00:00:45,680 Speaker 1: because there's no margin of ver. 16 00:00:45,960 --> 00:00:49,640 Speaker 4: Welcome to the radio home of Ron Ananian, the Car Doctor. 17 00:00:49,880 --> 00:00:53,000 Speaker 4: Since nineteen ninety one. This is where car owners the 18 00:00:53,040 --> 00:00:57,360 Speaker 4: world overturned to for their definitive opinion on automotive repair. 19 00:00:57,840 --> 00:01:00,640 Speaker 1: If your mechanics giving you a busy signal, pick up 20 00:01:00,640 --> 00:01:04,160 Speaker 1: the phone and call in. The garage doors are open, 21 00:01:04,360 --> 00:01:06,280 Speaker 1: but I am here to take your calls at eight 22 00:01:06,360 --> 00:01:08,800 Speaker 1: five five five six ninety nine hundred and now. 23 00:01:12,040 --> 00:01:12,400 Speaker 4: Running. 24 00:01:13,640 --> 00:01:15,480 Speaker 1: I want to talk to you about some maintenance the 25 00:01:15,520 --> 00:01:18,160 Speaker 1: basics as we kick off this hour with the Car Doctor. 26 00:01:18,160 --> 00:01:22,000 Speaker 1: Thanks for joining me today. I want to talk about 27 00:01:22,040 --> 00:01:23,280 Speaker 1: this for a while. Number one, I want to talk 28 00:01:23,319 --> 00:01:28,480 Speaker 1: a little bit about filter service. Understand too, that some 29 00:01:28,520 --> 00:01:31,160 Speaker 1: of this is predicated on the weather we're facing. We 30 00:01:31,200 --> 00:01:34,680 Speaker 1: were facing some really crazy weather lately, especially here on 31 00:01:34,720 --> 00:01:38,080 Speaker 1: the East Coast and up north of US. The Canadian 32 00:01:38,080 --> 00:01:42,600 Speaker 1: wildfires are just wreaking havoc. It's it's but it's everywhere, right. 33 00:01:43,360 --> 00:01:45,120 Speaker 1: You look at the weather report and it seems like 34 00:01:45,160 --> 00:01:48,320 Speaker 1: there's all kinds of crazy weather. There's bad air days now, 35 00:01:48,360 --> 00:01:52,320 Speaker 1: and you know there's red air days and staying side 36 00:01:52,360 --> 00:01:56,400 Speaker 1: red air days, and you know, engineer filters and cabin 37 00:01:56,480 --> 00:02:00,400 Speaker 1: air filters if it's been a while, you know, you 38 00:02:00,600 --> 00:02:04,280 Speaker 1: change cabin and engineer filters depending upon where you are environment. 39 00:02:04,360 --> 00:02:06,240 Speaker 1: But you know, fifteen to twenty thousand miles is a 40 00:02:06,240 --> 00:02:10,000 Speaker 1: good barometer, all right, if you're in a harsh environment, 41 00:02:10,200 --> 00:02:14,720 Speaker 1: if you've been subjected to the schmutz that we've Schmutz 42 00:02:14,800 --> 00:02:18,559 Speaker 1: is a technical term that the debris and the particulate 43 00:02:18,639 --> 00:02:23,200 Speaker 1: and the the you know, the misty, cloudy, foggy, smoky 44 00:02:24,200 --> 00:02:26,519 Speaker 1: environment that's going on up and down the East coast 45 00:02:26,600 --> 00:02:29,280 Speaker 1: these days, you're gonna be doing it sooner, and you 46 00:02:29,320 --> 00:02:32,400 Speaker 1: want to do it sooner because it's not good for you. 47 00:02:32,400 --> 00:02:33,800 Speaker 1: You know, a lot of you or some of you 48 00:02:33,880 --> 00:02:36,000 Speaker 1: will say, ah, you know, the engineer filter, the engine's okay, 49 00:02:36,000 --> 00:02:39,560 Speaker 1: it'll breathe. You got to think about you and changing 50 00:02:39,600 --> 00:02:42,280 Speaker 1: that cabin filter. That filter that's usually behind the glove 51 00:02:42,320 --> 00:02:44,960 Speaker 1: compartment or it's over on the passenger side of the 52 00:02:45,200 --> 00:02:46,399 Speaker 1: of the cabin somewhere. 53 00:02:46,600 --> 00:02:48,079 Speaker 5: You know, that's what you breathe. 54 00:02:48,800 --> 00:02:52,280 Speaker 1: And it's important that it's kept clean. And the environment. 55 00:02:52,400 --> 00:02:57,360 Speaker 1: The harsh weather that a lot of us have seen 56 00:02:57,400 --> 00:02:59,440 Speaker 1: in the last couple of months and looking ahead what 57 00:02:59,480 --> 00:03:01,200 Speaker 1: we're going to be seeing is going to really have 58 00:03:01,240 --> 00:03:04,360 Speaker 1: an effect on that. Now. I want to comment that 59 00:03:04,600 --> 00:03:09,360 Speaker 1: just changing the filter by itself isn't enough. It's not 60 00:03:09,600 --> 00:03:12,000 Speaker 1: you know that that isn't all there is. I want 61 00:03:12,080 --> 00:03:15,440 Speaker 1: you to, you know, change the filter, and obviously be 62 00:03:15,520 --> 00:03:19,920 Speaker 1: aware if there's acorns, if there's debris, if there's dirt, crud, 63 00:03:20,639 --> 00:03:23,200 Speaker 1: et cetera. That's got to get cleaned out. A little 64 00:03:23,240 --> 00:03:25,840 Speaker 1: shop back, a little vacuum with a you know, and 65 00:03:25,880 --> 00:03:30,000 Speaker 1: you can make a snorkel tube. So to speak, out 66 00:03:30,000 --> 00:03:32,640 Speaker 1: of a piece of heater hose or perhaps a piece 67 00:03:32,680 --> 00:03:36,120 Speaker 1: of small vacuum line, something big enough to pull the 68 00:03:36,200 --> 00:03:38,000 Speaker 1: debris up, but it doesn't have to be gargantua and 69 00:03:38,040 --> 00:03:40,160 Speaker 1: makes it flexible. You can kind of attach it to 70 00:03:40,160 --> 00:03:42,920 Speaker 1: the wand the end of the hose, you know, with 71 00:03:42,960 --> 00:03:44,480 Speaker 1: some duct tape and measure what you can do with 72 00:03:44,520 --> 00:03:47,040 Speaker 1: duct tape and a piece of hose, and you can, 73 00:03:47,480 --> 00:03:49,160 Speaker 1: you know, get in there and vacuum out what you 74 00:03:49,160 --> 00:03:50,720 Speaker 1: have to vacum out. But I also want you to 75 00:03:50,760 --> 00:03:53,200 Speaker 1: look at the cow at the base of the windshield. 76 00:03:53,440 --> 00:03:55,920 Speaker 1: It's funny. We'll have people come into the shop and 77 00:03:56,000 --> 00:03:57,760 Speaker 1: I get it, you want to work on your own stuff. 78 00:03:57,760 --> 00:03:59,880 Speaker 1: And they'll be looking for a set of tires, and 79 00:04:00,320 --> 00:04:02,760 Speaker 1: you know, we'll ask about maintenance because that's our job 80 00:04:02,800 --> 00:04:05,480 Speaker 1: to keep the car running right, and they'll say, yeah, no, 81 00:04:05,760 --> 00:04:07,520 Speaker 1: I just did an air filter. I just did a 82 00:04:07,560 --> 00:04:09,200 Speaker 1: cabin filter. And you look at the base of the 83 00:04:09,240 --> 00:04:13,240 Speaker 1: windshield and it looks like they could grow tomatoes. There's 84 00:04:13,240 --> 00:04:15,560 Speaker 1: so much dirt and debris up there, it could be 85 00:04:15,560 --> 00:04:18,240 Speaker 1: a vegetable farm. You know, you have to clean the 86 00:04:18,320 --> 00:04:20,960 Speaker 1: air intake. The air intake is typically at the cowl 87 00:04:21,040 --> 00:04:23,600 Speaker 1: or at the base of the windshield, and if that's 88 00:04:23,680 --> 00:04:27,719 Speaker 1: left dirty, if that's left with debris, then number one, 89 00:04:27,839 --> 00:04:30,119 Speaker 1: you're not going to get clean air into the vehicle 90 00:04:30,480 --> 00:04:32,880 Speaker 1: or as clean air as you could, and you're just 91 00:04:32,960 --> 00:04:35,640 Speaker 1: going to contaminate and load up that new filter. And 92 00:04:35,839 --> 00:04:38,279 Speaker 1: what's the point then, So clean the cowl, clean at 93 00:04:38,320 --> 00:04:41,440 Speaker 1: the base. If you're changing the engine air filter, you know, 94 00:04:41,520 --> 00:04:44,520 Speaker 1: take a look in there, and I see this a lot. 95 00:04:45,040 --> 00:04:48,200 Speaker 1: You know, we'll take an intake manifold apart to do 96 00:04:49,040 --> 00:04:51,320 Speaker 1: a throttle body service and we'll take out, you know, 97 00:04:51,360 --> 00:04:53,960 Speaker 1: the intake duct that will take out the customer's air filter, 98 00:04:54,839 --> 00:04:57,159 Speaker 1: and it will have acorns, it will have debris, it 99 00:04:57,160 --> 00:05:01,000 Speaker 1: will have leaves, and they didn't think to clean that 100 00:05:01,120 --> 00:05:04,359 Speaker 1: out of the air box. So it's just important you 101 00:05:04,400 --> 00:05:07,000 Speaker 1: want to do that. That's just good solid maintenance. So 102 00:05:09,040 --> 00:05:10,680 Speaker 1: just just keep that in mind. If you're gonna do 103 00:05:10,720 --> 00:05:12,400 Speaker 1: this and you're gonna save a couple of bucks, then 104 00:05:12,720 --> 00:05:14,200 Speaker 1: you know that's the way you want to do it. 105 00:05:15,440 --> 00:05:19,000 Speaker 1: I want to talk about oil changes, actually, no, I 106 00:05:19,040 --> 00:05:20,680 Speaker 1: want to talk about oil changes. I want to talk 107 00:05:20,680 --> 00:05:23,720 Speaker 1: about TPMs lights too, and they sort of go hand 108 00:05:23,760 --> 00:05:26,800 Speaker 1: in hand. Because you know, you'll bring your car into 109 00:05:26,839 --> 00:05:29,000 Speaker 1: a shop and they're going to do an oil change, 110 00:05:29,000 --> 00:05:31,080 Speaker 1: they're gonna do some you know, they're gonna check tire pressure, 111 00:05:31,080 --> 00:05:34,920 Speaker 1: they're gonna look at unheard fluids. It seems there's a 112 00:05:35,000 --> 00:05:37,200 Speaker 1: rash of and I'm not sure why this exists. Well, 113 00:05:37,200 --> 00:05:42,200 Speaker 1: I think I know why there's a rash of. Shall 114 00:05:42,240 --> 00:05:44,400 Speaker 1: we say, yeah, let's call it what it is, cheap 115 00:05:44,440 --> 00:05:50,159 Speaker 1: tire repair places, cheap tire sellers that we'll see customers 116 00:05:50,160 --> 00:05:52,800 Speaker 1: coming in for the first time, people coming in for 117 00:05:52,800 --> 00:05:56,600 Speaker 1: the first time, and the TPMs lights on and I've 118 00:05:56,600 --> 00:05:58,279 Speaker 1: had more. I've had a few in the last couple 119 00:05:58,320 --> 00:06:00,400 Speaker 1: of weeks. And I get it. You know, times tough. 120 00:06:00,440 --> 00:06:03,480 Speaker 1: It's you know, a TPMs sensor installed is eighty to 121 00:06:03,480 --> 00:06:07,200 Speaker 1: one hundred bucks on the average vehicle, and the lights on, 122 00:06:07,240 --> 00:06:10,200 Speaker 1: and they'll a couple. One lady told me, well, you know, 123 00:06:10,240 --> 00:06:12,240 Speaker 1: I went to so and so for tires and he 124 00:06:12,360 --> 00:06:14,000 Speaker 1: said the lights on in his car and that I 125 00:06:14,040 --> 00:06:18,120 Speaker 1: shouldn't worry about it. You know, that's not the answer. 126 00:06:18,480 --> 00:06:21,320 Speaker 1: Just because the lights on, it doesn't mean you shouldn't 127 00:06:21,320 --> 00:06:25,479 Speaker 1: worry about it. You're defeating a safety system and you've 128 00:06:25,480 --> 00:06:27,640 Speaker 1: got to put a value on your safety. You've got 129 00:06:27,680 --> 00:06:30,359 Speaker 1: to put a value on your well being. You know. 130 00:06:32,000 --> 00:06:35,880 Speaker 1: I know a lot of people, me, my kids, friends, 131 00:06:36,160 --> 00:06:38,719 Speaker 1: They see dashboard warning lights on on cars and we 132 00:06:38,800 --> 00:06:42,040 Speaker 1: start to question what's the validity of how it's been 133 00:06:42,080 --> 00:06:45,240 Speaker 1: repaired and maintained and up kept as we're barreling down 134 00:06:45,240 --> 00:06:48,960 Speaker 1: the highway at sixty miles an hour. So you know, 135 00:06:49,240 --> 00:06:51,040 Speaker 1: maybe it's time to put down that eight dollars cup 136 00:06:51,080 --> 00:06:53,200 Speaker 1: of coffee and save a couple of bucks and go 137 00:06:53,240 --> 00:06:55,320 Speaker 1: get some tire pressure sensors if that's what you need. 138 00:06:55,760 --> 00:06:58,679 Speaker 1: My point is, and especially if there's a young driver 139 00:06:58,760 --> 00:07:02,039 Speaker 1: in the vehicle, if you're teaching a young driver to 140 00:07:02,120 --> 00:07:05,400 Speaker 1: ignore warning lights on the dashboard, tire pressure, check, engine 141 00:07:05,760 --> 00:07:09,080 Speaker 1: and other maintenance and emissions related and performance and vehicle 142 00:07:09,120 --> 00:07:12,680 Speaker 1: reliability related lights, you know, it's a bad habit to start. 143 00:07:13,160 --> 00:07:15,440 Speaker 5: It's it's going to. 144 00:07:15,440 --> 00:07:18,480 Speaker 1: Create a problem by the time they're older and driving 145 00:07:18,520 --> 00:07:20,280 Speaker 1: on their own and through the thirties and fourth, they're 146 00:07:20,280 --> 00:07:22,520 Speaker 1: gonna get used to it and they're just gonna not 147 00:07:22,600 --> 00:07:27,440 Speaker 1: be driving something that's reliable. You know, one woman this week, 148 00:07:28,480 --> 00:07:31,320 Speaker 1: single mom, I get it. Late thirties, early forties, with 149 00:07:31,360 --> 00:07:36,960 Speaker 1: two kids, and she had a TPMs light on. You know, 150 00:07:37,320 --> 00:07:38,600 Speaker 1: I got to say it like this. I'm not trying 151 00:07:38,600 --> 00:07:40,640 Speaker 1: to judge anybody, but it was probably a three hundred 152 00:07:40,680 --> 00:07:44,960 Speaker 1: dollars pocketbook she had, and you know a couple other things. 153 00:07:44,960 --> 00:07:46,920 Speaker 1: You could see that she was spending money on some things, 154 00:07:46,920 --> 00:07:48,840 Speaker 1: but she wouldn't spend eighty dollars on a tire pressure 155 00:07:49,560 --> 00:07:52,680 Speaker 1: a censor. And my concern was and I said to her, 156 00:07:52,720 --> 00:07:54,640 Speaker 1: I said, but if you're getting a flat, how will 157 00:07:54,680 --> 00:07:57,840 Speaker 1: you know? She didn't have an answer for that. She 158 00:07:57,920 --> 00:07:59,680 Speaker 1: didn't know how to answer that. She just kind of 159 00:07:59,680 --> 00:08:01,440 Speaker 1: looked at me like a deer in the headlights, like 160 00:08:01,480 --> 00:08:04,520 Speaker 1: what am I talking about? So you've got to understand 161 00:08:04,560 --> 00:08:07,040 Speaker 1: things like tire pressure lights. They're not there to annoy you. 162 00:08:07,080 --> 00:08:09,040 Speaker 1: They're there is a safety item. They're there to tell 163 00:08:09,040 --> 00:08:13,760 Speaker 1: you that you're running low on pressure, you know, and 164 00:08:13,840 --> 00:08:15,520 Speaker 1: I can see what you're doing. A lot of you 165 00:08:15,560 --> 00:08:17,600 Speaker 1: were over inflating tires. We had a car this week 166 00:08:18,360 --> 00:08:21,480 Speaker 1: that the person inflated all the tires to forty five 167 00:08:21,520 --> 00:08:24,480 Speaker 1: pounds because they were trying to keep the light out. 168 00:08:25,680 --> 00:08:27,400 Speaker 1: The light was out until the tire that had the 169 00:08:27,480 --> 00:08:31,120 Speaker 1: nail in it that nobody could find, got down low 170 00:08:31,240 --> 00:08:33,800 Speaker 1: enough that it finally turned the light back on, and 171 00:08:33,800 --> 00:08:35,960 Speaker 1: then it ended up on our doorstep. But then I always, 172 00:08:36,000 --> 00:08:39,640 Speaker 1: you know, if I'm fixing one tire, if I'm doing 173 00:08:39,679 --> 00:08:42,839 Speaker 1: a tire repair, you know, to one tire, I'm going 174 00:08:42,920 --> 00:08:45,559 Speaker 1: to check the rest of the tires for air pressure. 175 00:08:45,600 --> 00:08:48,800 Speaker 1: And all the tires were overinflated. So, you know, simple 176 00:08:48,840 --> 00:08:51,040 Speaker 1: stuff is the point of this hours. We could go 177 00:08:51,080 --> 00:08:53,080 Speaker 1: up in the garage doors here today on the car doctor. 178 00:08:53,400 --> 00:08:56,920 Speaker 1: Simple stuff. It's about, you know, doing basic maintenance, following 179 00:08:56,920 --> 00:09:00,560 Speaker 1: the obvious, doing the obvious, doing the simple, all right, 180 00:09:01,640 --> 00:09:03,640 Speaker 1: you know I can't express that to you enough that 181 00:09:03,679 --> 00:09:05,599 Speaker 1: it's just that important. I also want to put a 182 00:09:05,600 --> 00:09:10,400 Speaker 1: bug in your ear that, you know, again, repair shops, 183 00:09:10,520 --> 00:09:14,600 Speaker 1: competent repair shops, whether it's a dealer, whether it's an independent, 184 00:09:14,640 --> 00:09:17,640 Speaker 1: whether it's a chain store. Not here to discuss or 185 00:09:17,720 --> 00:09:21,960 Speaker 1: judge that, but competent repair shops are getting harder to find. 186 00:09:22,440 --> 00:09:25,199 Speaker 1: I can see it. I read about it. I look 187 00:09:25,240 --> 00:09:28,080 Speaker 1: at your emails to me and what you're saying. So 188 00:09:28,440 --> 00:09:32,280 Speaker 1: remember they're not standing around in most cases waiting for 189 00:09:32,320 --> 00:09:37,280 Speaker 1: you to show up. And there's something about I hear 190 00:09:37,320 --> 00:09:38,960 Speaker 1: a lot of you complaining, like, gee, I can't get 191 00:09:39,000 --> 00:09:41,960 Speaker 1: into my local repair shop for two weeks. Yeah, but 192 00:09:42,240 --> 00:09:45,160 Speaker 1: you know they're not standing there waiting for you. You can't 193 00:09:45,200 --> 00:09:47,760 Speaker 1: just be a drop in just because it's convenient for you. 194 00:09:47,800 --> 00:09:50,320 Speaker 1: It's got to work for everybody, so you know, and 195 00:09:50,360 --> 00:09:52,240 Speaker 1: the better shops will get you in, all right, the 196 00:09:52,240 --> 00:09:55,080 Speaker 1: better shops, you know, in my opinion, my two cents 197 00:09:55,120 --> 00:09:58,120 Speaker 1: for what it's worth, the better shops will you know, 198 00:09:58,360 --> 00:10:02,040 Speaker 1: hold that spot for you there'll or at an emergency spot, 199 00:10:02,120 --> 00:10:03,800 Speaker 1: is what I'm trying to say. You know, we do it. 200 00:10:03,880 --> 00:10:05,560 Speaker 1: I know a lot of shops around us do it. 201 00:10:05,840 --> 00:10:08,680 Speaker 1: We've always got that you know, hour of emergency time 202 00:10:08,679 --> 00:10:10,800 Speaker 1: where we can slide somebody in if we have to 203 00:10:10,800 --> 00:10:15,360 Speaker 1: to solve something within reason. So just schedule your appointments better. 204 00:10:15,679 --> 00:10:17,480 Speaker 1: Keep in mind that it's going to be a long 205 00:10:17,520 --> 00:10:20,320 Speaker 1: summer and going into fall that I think you're going 206 00:10:20,360 --> 00:10:24,440 Speaker 1: to see it continue to see a shortage of repair 207 00:10:24,520 --> 00:10:28,480 Speaker 1: base and things like that, so just be aware of that. 208 00:10:28,600 --> 00:10:30,720 Speaker 1: So let's pull over to take a pause. I'm running 209 00:10:30,720 --> 00:10:32,600 Speaker 1: aiding the car doctor here at eight five five five 210 00:10:32,640 --> 00:10:35,280 Speaker 1: six zero nine nine zero zero. I'll return right after this, 211 00:10:35,360 --> 00:10:46,719 Speaker 1: don't go away. No, God, that's right. If you call 212 00:10:46,800 --> 00:10:49,040 Speaker 1: and we're not live, you can leave a message and 213 00:10:49,080 --> 00:10:50,680 Speaker 1: we'll call you back to get you on the air 214 00:10:50,720 --> 00:10:54,160 Speaker 1: with Ron eight five five five six zero nine nine 215 00:10:54,280 --> 00:10:54,920 Speaker 1: zero zero. 216 00:10:55,240 --> 00:10:56,880 Speaker 2: Speaking of Ron here he is. 217 00:10:57,320 --> 00:10:59,920 Speaker 1: Hey, let's let's wander over to Farlow, New Jersey and 218 00:11:00,080 --> 00:11:03,480 Speaker 1: talked to Edie's got some comments about that ship fire 219 00:11:04,040 --> 00:11:06,480 Speaker 1: over the last week or two. What's going on? 220 00:11:06,559 --> 00:11:06,599 Speaker 6: Ed? 221 00:11:06,640 --> 00:11:08,079 Speaker 1: How are you today? Welcome to the car doctor. 222 00:11:08,800 --> 00:11:12,520 Speaker 6: Actually the fire was today. Two firemen were killed on 223 00:11:12,640 --> 00:11:17,480 Speaker 6: the ship already, right. I'm sure the investigation is going 224 00:11:17,559 --> 00:11:20,840 Speaker 6: to show that this was an electric car fire on 225 00:11:20,920 --> 00:11:24,199 Speaker 6: the ship. And this isn't the first ship that it's 226 00:11:24,240 --> 00:11:27,040 Speaker 6: happened to. There's been many ships that have been burned 227 00:11:27,080 --> 00:11:30,959 Speaker 6: to the ground because of fires on electric cars. And 228 00:11:31,320 --> 00:11:33,640 Speaker 6: if you remember, maybe a year ago, you had a 229 00:11:33,679 --> 00:11:38,400 Speaker 6: fireman from Connecticut talked about putting out a fire in 230 00:11:38,400 --> 00:11:42,280 Speaker 6: an electric car that they've dump ten thousand gallons of 231 00:11:42,360 --> 00:11:45,680 Speaker 6: water on the car and put it and couldn't put 232 00:11:45,679 --> 00:11:49,840 Speaker 6: the fire out. How many parking garage how many parking 233 00:11:49,880 --> 00:11:53,120 Speaker 6: garages have burned down because of the electric cars. I 234 00:11:53,160 --> 00:11:57,719 Speaker 6: think there's some kind of TSP right now about not 235 00:11:57,880 --> 00:12:04,199 Speaker 6: parking certain cars inside a garage. I mean, the world 236 00:12:04,280 --> 00:12:07,360 Speaker 6: is not ready for electric cars unless they work out 237 00:12:07,400 --> 00:12:11,360 Speaker 6: these bugs. But yet we're going at one hundred miles 238 00:12:11,360 --> 00:12:14,800 Speaker 6: an hour towards them and the world is not ready. 239 00:12:15,640 --> 00:12:18,679 Speaker 1: You know. Let me say this, and you know I've 240 00:12:18,720 --> 00:12:21,959 Speaker 1: read everything I can on this ship fire. They don't 241 00:12:22,000 --> 00:12:24,440 Speaker 1: say there are electric cars on there was. There was 242 00:12:24,480 --> 00:12:26,400 Speaker 1: something on the order of I think it was twelve 243 00:12:26,440 --> 00:12:29,000 Speaker 1: hundred or twelve thousand. They were being shipped from here 244 00:12:29,559 --> 00:12:32,040 Speaker 1: to overseas. The ship had come in, it was supposed 245 00:12:32,040 --> 00:12:33,679 Speaker 1: to dock at Port Newark and then it was going 246 00:12:33,720 --> 00:12:36,000 Speaker 1: to go back. It was going to Africa, I believe, 247 00:12:36,080 --> 00:12:39,080 Speaker 1: and there were some new and some used what I 248 00:12:39,160 --> 00:12:43,640 Speaker 1: thought was interesting, And the tragedy was created partly in fact, 249 00:12:43,760 --> 00:12:48,200 Speaker 1: because the ship didn't have proper fire hose hookup. They 250 00:12:48,240 --> 00:12:51,360 Speaker 1: had a smaller one inch diameter hose versus the full 251 00:12:51,720 --> 00:12:53,679 Speaker 1: size of the fire department, so so they couldn't have 252 00:12:53,800 --> 00:12:55,040 Speaker 1: volume and pressure. 253 00:12:54,640 --> 00:12:58,839 Speaker 6: And it wasn't the standard US connection. 254 00:12:58,520 --> 00:13:02,120 Speaker 1: Right correct, right, So, But what I want to know 255 00:13:02,360 --> 00:13:05,200 Speaker 1: is why are we if this is the case, and 256 00:13:05,200 --> 00:13:08,000 Speaker 1: they there'll be an investigation, obviously, we'll hear about it 257 00:13:08,040 --> 00:13:11,040 Speaker 1: in six months. But as I said to my wife, 258 00:13:11,080 --> 00:13:14,920 Speaker 1: we were talking about this, you know, if they're new vehicles, 259 00:13:15,000 --> 00:13:17,079 Speaker 1: or if they're used vehicles, why are we shipping them 260 00:13:17,080 --> 00:13:20,079 Speaker 1: with gasoline? Now, naturally there's other things in a car 261 00:13:20,120 --> 00:13:22,599 Speaker 1: that can burn. It doesn't, but you know what generated 262 00:13:22,600 --> 00:13:26,320 Speaker 1: the fire? You know? I think though, to your point, 263 00:13:26,520 --> 00:13:30,720 Speaker 1: that there are cases of electric vehicles on ships having 264 00:13:30,760 --> 00:13:33,920 Speaker 1: caught fire and the fire becomes uncontrollable because you have 265 00:13:34,040 --> 00:13:39,200 Speaker 1: so much in a small space. As you pointed out, yes, 266 00:13:39,920 --> 00:13:42,600 Speaker 1: probably a year year and a half ago, we had 267 00:13:43,200 --> 00:13:45,000 Speaker 1: the fireman. I can't think of his name, it'll come 268 00:13:45,000 --> 00:13:46,480 Speaker 1: to me in a minute. I think it was Jim 269 00:13:46,520 --> 00:13:50,840 Speaker 1: fireman gym right Tom that came in and fireman Tom 270 00:13:50,840 --> 00:13:53,440 Speaker 1: will find it for me. And we talked to him 271 00:13:53,480 --> 00:13:56,720 Speaker 1: about fires, and they put anywhere from five to fifteen 272 00:13:56,800 --> 00:13:59,840 Speaker 1: thousand gallons of water on an EV to put the 273 00:13:59,840 --> 00:14:02,640 Speaker 1: fire fire out. And now there's conversations where they're going 274 00:14:02,679 --> 00:14:07,280 Speaker 1: to require the fire departments to have dunk tanks, if 275 00:14:07,320 --> 00:14:10,040 Speaker 1: you will, So they're gonna they're gonna pick the car 276 00:14:10,120 --> 00:14:13,480 Speaker 1: up and submerge it in a uh in a tank 277 00:14:13,520 --> 00:14:18,600 Speaker 1: of water. Uh. You know the impracticality. Listen, I I 278 00:14:18,600 --> 00:14:22,680 Speaker 1: think change is inevitable. I just question how we're going 279 00:14:22,720 --> 00:14:26,880 Speaker 1: to uh, you know, fireman Tim, Thanks Tom, Tim Richmond. Uh, 280 00:14:26,960 --> 00:14:29,440 Speaker 1: you know how we're going to achieve all this because 281 00:14:30,520 --> 00:14:33,040 Speaker 1: you know, just as something not that it's simple, but 282 00:14:33,200 --> 00:14:35,800 Speaker 1: something as simple as a fire, how do you put 283 00:14:35,840 --> 00:14:38,440 Speaker 1: it out? Because now you've got all these vehicles contained 284 00:14:38,480 --> 00:14:42,120 Speaker 1: in a small space, whether they're electric or not. The 285 00:14:42,160 --> 00:14:47,520 Speaker 1: automobile is a huge part of society. I think maybe 286 00:14:47,520 --> 00:14:50,000 Speaker 1: this is how to explain it in my mind. And 287 00:14:50,480 --> 00:14:53,600 Speaker 1: you know, we're changing things. We're changing the structure of things, 288 00:14:53,640 --> 00:14:56,400 Speaker 1: we're changing the parameters, and we've got to look at 289 00:14:56,440 --> 00:14:59,360 Speaker 1: the outcome. You know. One of the books i'm reading 290 00:14:59,400 --> 00:15:02,760 Speaker 1: this summer, Mark Mills, The Cloud Revolution. We we talked 291 00:15:02,760 --> 00:15:06,720 Speaker 1: to Mark in a previous hour and he talks about 292 00:15:07,280 --> 00:15:10,320 Speaker 1: the way changes come about. And to me, the book 293 00:15:10,400 --> 00:15:13,160 Speaker 1: is a time machine. It talks about how things were 294 00:15:13,200 --> 00:15:15,840 Speaker 1: two hundred years ago and what they inevitably will look 295 00:15:15,920 --> 00:15:19,920 Speaker 1: like perhaps one hundred years from now. And it talks 296 00:15:19,960 --> 00:15:24,080 Speaker 1: about energy and the automobile and the evolution of the automobile, 297 00:15:25,800 --> 00:15:28,000 Speaker 1: you know, and how it's going to affect us and 298 00:15:28,000 --> 00:15:31,640 Speaker 1: and I think that's that's a concern, you know, it's 299 00:15:31,680 --> 00:15:35,880 Speaker 1: it's I'm not anti e v ed. I've always said this, 300 00:15:35,920 --> 00:15:38,280 Speaker 1: I'm anti stupid. And I think we're rushing into this 301 00:15:38,320 --> 00:15:41,680 Speaker 1: and I don't think we're giving it uh fair fair, fair, 302 00:15:41,800 --> 00:15:42,280 Speaker 1: fair notice. 303 00:15:42,360 --> 00:15:46,600 Speaker 6: I couldn't. I couldn't, I couldn't agree more. We're just 304 00:15:46,760 --> 00:15:52,320 Speaker 6: running into this too fast, yep. And it's I look 305 00:15:52,360 --> 00:15:56,920 Speaker 6: at the Tesla. The Tesla's a junkie car. It looks 306 00:15:56,960 --> 00:16:00,880 Speaker 6: like somebody put it together and they're they're there, works 307 00:16:00,960 --> 00:16:04,680 Speaker 6: out well. The way the dashes put in, the way 308 00:16:04,720 --> 00:16:09,200 Speaker 6: the door handles are. I just don't understand. I'm confused 309 00:16:09,240 --> 00:16:09,760 Speaker 6: by all that. 310 00:16:10,080 --> 00:16:12,360 Speaker 1: Well, I say this, I think I think. I think 311 00:16:12,400 --> 00:16:14,520 Speaker 1: mister Tesla built built a great car. I do. I 312 00:16:14,520 --> 00:16:17,680 Speaker 1: think he's got a lot of technology there. What concerns 313 00:16:17,760 --> 00:16:23,080 Speaker 1: me again is, you know, the politics of it, the 314 00:16:23,080 --> 00:16:25,800 Speaker 1: the tax incentives of it. You know, we were we've 315 00:16:25,920 --> 00:16:30,040 Speaker 1: talked about this here. You know, if if electric vehicles 316 00:16:30,080 --> 00:16:32,000 Speaker 1: were the answer, and people they were so great, if 317 00:16:32,040 --> 00:16:33,920 Speaker 1: you build a better mouse trap, people will run to 318 00:16:33,960 --> 00:16:37,040 Speaker 1: the front door. Why do we have to do tax incentives? 319 00:16:37,040 --> 00:16:38,720 Speaker 1: Why do we have to do all the support and 320 00:16:38,800 --> 00:16:42,920 Speaker 1: subsidies to get people to buy them. You know, it's 321 00:16:42,960 --> 00:16:46,080 Speaker 1: it's it's a concern, it's a question. One of the 322 00:16:46,080 --> 00:16:48,160 Speaker 1: other things I thought, which was weird because we have 323 00:16:48,200 --> 00:16:51,280 Speaker 1: a local Tesla dealer here in North Jersey, is I 324 00:16:51,320 --> 00:16:54,200 Speaker 1: went by their spare parking lot the other day and 325 00:16:54,240 --> 00:16:57,480 Speaker 1: there had to be sixty seventy cars and they were 326 00:16:57,480 --> 00:16:59,440 Speaker 1: all white. 327 00:17:00,280 --> 00:17:00,520 Speaker 5: You know. 328 00:17:00,760 --> 00:17:02,680 Speaker 1: It's when I was a kid growing up in the 329 00:17:02,680 --> 00:17:05,520 Speaker 1: seventies and the eighties, there was always those movies about 330 00:17:05,520 --> 00:17:09,119 Speaker 1: the future, and this the dystopian future, how you know, 331 00:17:09,240 --> 00:17:12,920 Speaker 1: the the weird things that we're going to happen about. 332 00:17:12,960 --> 00:17:15,919 Speaker 1: Everything would look alike, sound alike, be alike. And I 333 00:17:15,920 --> 00:17:18,240 Speaker 1: saw those sixty electric vehicles and it just struck a 334 00:17:18,240 --> 00:17:18,800 Speaker 1: nerve with me. 335 00:17:18,920 --> 00:17:19,159 Speaker 6: Is it? 336 00:17:19,640 --> 00:17:21,679 Speaker 1: You know? Are we are we changing patterns? Are we 337 00:17:21,760 --> 00:17:26,720 Speaker 1: changing society? So but I hear you paint ed, I 338 00:17:26,760 --> 00:17:28,840 Speaker 1: feel for you. I get it. I know where you're 339 00:17:28,840 --> 00:17:31,800 Speaker 1: going with this. You know what, We've got to ride 340 00:17:31,840 --> 00:17:33,960 Speaker 1: things out. We've got to see where it goes. Listen. 341 00:17:34,119 --> 00:17:37,439 Speaker 1: Change is inevitable, you know, We've got to watch and 342 00:17:37,480 --> 00:17:41,280 Speaker 1: wait and see where will it go? I think, you know. 343 00:17:41,359 --> 00:17:45,840 Speaker 1: My conversation with Mark recently He talked about how all 344 00:17:45,880 --> 00:17:48,320 Speaker 1: these ideas and all these things that they're wanting to 345 00:17:48,359 --> 00:17:53,000 Speaker 1: do and create work great until they don't. And I 346 00:17:53,000 --> 00:17:54,320 Speaker 1: think that's what we're going to find out. I think 347 00:17:54,320 --> 00:17:56,880 Speaker 1: we're going to find out that they don't. So but 348 00:17:57,320 --> 00:17:59,159 Speaker 1: we have to wait and give it time, give it 349 00:17:59,160 --> 00:18:01,720 Speaker 1: it's due. Appreciate the call. I appreciate you being such 350 00:18:01,720 --> 00:18:04,959 Speaker 1: a long term card doctor listener and sharing your thoughts, sir, 351 00:18:05,080 --> 00:18:07,439 Speaker 1: so you'd be well and have a great west of 352 00:18:07,480 --> 00:18:09,840 Speaker 1: the great rest of the weekend. So I'm running any 353 00:18:09,840 --> 00:18:13,080 Speaker 1: of the car doctor. Hey, social media? Is social media 354 00:18:13,119 --> 00:18:15,560 Speaker 1: that important to all of us today? Well, it's important 355 00:18:15,600 --> 00:18:17,760 Speaker 1: to repair shops and we'll be back to talk about 356 00:18:17,800 --> 00:18:18,399 Speaker 1: it right after this. 357 00:18:18,480 --> 00:18:47,080 Speaker 5: Don't go away. 358 00:18:37,359 --> 00:18:38,800 Speaker 6: Here, I coming by. 359 00:18:39,280 --> 00:18:40,159 Speaker 2: I sent. 360 00:18:41,960 --> 00:18:42,560 Speaker 3: Right up. 361 00:18:44,520 --> 00:18:51,240 Speaker 1: Weird and we're back. Welcome back, listeners. You know social media, 362 00:18:51,560 --> 00:18:54,440 Speaker 1: social media in an order repair shop? Gee, what good 363 00:18:54,520 --> 00:18:56,960 Speaker 1: is it doesn't have a place, doesn't have a purpose. Well, 364 00:18:57,480 --> 00:18:59,280 Speaker 1: I think it does, and I think you should be 365 00:18:59,320 --> 00:19:01,439 Speaker 1: aware of what it does. And I've reached out to 366 00:19:01,480 --> 00:19:04,280 Speaker 1: an industry expert. He is Marcus mckelly's director of Digital 367 00:19:04,320 --> 00:19:07,080 Speaker 1: Marketing product Line for Mitchell One, and he's here with 368 00:19:07,160 --> 00:19:09,000 Speaker 1: us today to talk to us about it. Marcus, Welcome 369 00:19:09,000 --> 00:19:10,679 Speaker 1: to the Car Doctor, Sir, happy to be here with you. 370 00:19:11,560 --> 00:19:14,840 Speaker 2: Hey, Ron, thanks for having me. Hi everybody out there. 371 00:19:15,520 --> 00:19:20,760 Speaker 1: What does you know? Facebook? Is Facebook something a repair 372 00:19:20,800 --> 00:19:24,840 Speaker 1: shop wants to be on? Is it a digital marketing platform? 373 00:19:25,040 --> 00:19:27,800 Speaker 1: Is there other things that a repair shop can do? 374 00:19:27,880 --> 00:19:29,720 Speaker 1: If you were going to explain to an auto repair 375 00:19:29,720 --> 00:19:31,400 Speaker 1: shop what it's all about, how would you start? 376 00:19:32,720 --> 00:19:35,719 Speaker 2: Yeah, you know, Ron, I think I'll tell you. The 377 00:19:35,760 --> 00:19:39,439 Speaker 2: first thing I would tell any auto repair shop in 378 00:19:39,480 --> 00:19:42,920 Speaker 2: regards to digital marketing is probably something that most folks 379 00:19:43,000 --> 00:19:46,840 Speaker 2: already know is that Google is the number one search 380 00:19:46,880 --> 00:19:50,640 Speaker 2: engine in the world. Right Google, I'm going to put products, services, 381 00:19:51,000 --> 00:19:54,879 Speaker 2: brands in front of the largest population of consumers, and 382 00:19:54,920 --> 00:19:58,240 Speaker 2: that's the Internet searchers, right. And so the idea behind 383 00:19:58,280 --> 00:20:01,800 Speaker 2: digital marketing is to really, you know, get your business 384 00:20:01,800 --> 00:20:05,440 Speaker 2: and your brand in front of those customers, those customers 385 00:20:05,440 --> 00:20:08,200 Speaker 2: basically in the local demographic of a small business owner, 386 00:20:08,280 --> 00:20:11,960 Speaker 2: a shop owner, and helping you know, to do that. 387 00:20:12,440 --> 00:20:16,720 Speaker 2: In addition, you know, to utilizing Google, a shop would 388 00:20:16,720 --> 00:20:19,640 Speaker 2: want to utilize digital marketing strategies like you stated, such 389 00:20:19,640 --> 00:20:25,400 Speaker 2: as Facebook or other ways to connect to build working relationships. 390 00:20:25,840 --> 00:20:29,040 Speaker 2: That's really the key to the long term success of 391 00:20:29,040 --> 00:20:33,439 Speaker 2: a business is really and having strong connection with those customers. 392 00:20:33,480 --> 00:20:36,600 Speaker 2: And so folks in the local demographic really do want 393 00:20:36,600 --> 00:20:39,600 Speaker 2: to help. They really do want to connect with businesses. 394 00:20:39,680 --> 00:20:44,159 Speaker 2: So you know, things like social media posts like you know, 395 00:20:44,800 --> 00:20:50,439 Speaker 2: testimonials from other customers, right, and posts that resonate with 396 00:20:50,680 --> 00:20:54,600 Speaker 2: prospective customers are super important and powerful when it comes 397 00:20:54,640 --> 00:20:56,080 Speaker 2: to establishing communication. 398 00:20:56,480 --> 00:20:57,640 Speaker 4: Do you see And then. 399 00:20:57,880 --> 00:21:01,200 Speaker 1: Marcus, excuse me, do you see that? You know, I'm 400 00:21:01,200 --> 00:21:03,280 Speaker 1: going to be outdated here for a second. So the 401 00:21:03,400 --> 00:21:07,920 Speaker 1: yellow pages are over? Is what you're really saying, right, Yeah, 402 00:21:08,000 --> 00:21:10,000 Speaker 1: you know it's no more. It's no more to let 403 00:21:10,040 --> 00:21:14,760 Speaker 1: your fingers do the walking, you know, is is it 404 00:21:14,880 --> 00:21:18,080 Speaker 1: really a repair shop is going to see traffic into 405 00:21:18,080 --> 00:21:20,280 Speaker 1: the shop? More people are going out to Google and saying, Hey, 406 00:21:20,280 --> 00:21:24,080 Speaker 1: I'm looking for order repair near Smithtown, USA, and they're 407 00:21:24,080 --> 00:21:26,040 Speaker 1: going to look for that repair shop. Is that the idea? 408 00:21:27,400 --> 00:21:30,159 Speaker 2: That is the idea, and it really is about the 409 00:21:30,240 --> 00:21:31,360 Speaker 2: local demographic. 410 00:21:32,040 --> 00:21:32,240 Speaker 1: Right. 411 00:21:32,520 --> 00:21:36,760 Speaker 2: So as far as an automotive shop, they really tend 412 00:21:36,840 --> 00:21:41,120 Speaker 2: to focus on trying to get customers from the surrounding areas, right. 413 00:21:41,240 --> 00:21:44,919 Speaker 2: Ten fifteen miles out and so forth, and so really 414 00:21:44,960 --> 00:21:48,679 Speaker 2: being connected in that local demographic and being connected on 415 00:21:48,720 --> 00:21:51,359 Speaker 2: Google locally is going to be the key. And there 416 00:21:51,400 --> 00:21:53,639 Speaker 2: are a lot of things that a shop can do 417 00:21:54,680 --> 00:21:58,480 Speaker 2: to be connected locally, you know on Google, right, lots 418 00:21:58,520 --> 00:21:59,000 Speaker 2: of things. 419 00:21:59,080 --> 00:22:02,679 Speaker 1: So I guess we need a computerized shop repair program 420 00:22:02,800 --> 00:22:05,040 Speaker 1: right now. I have obviously I have Mitchell one, you know, 421 00:22:05,200 --> 00:22:07,199 Speaker 1: that's you know we're here talking about this. I mean, 422 00:22:07,240 --> 00:22:10,800 Speaker 1: let's bring that out. Does my Mitchell one shop management 423 00:22:10,880 --> 00:22:14,600 Speaker 1: software now connect with social media platforms? Is that where 424 00:22:14,600 --> 00:22:15,880 Speaker 1: we're leading to here? 425 00:22:17,160 --> 00:22:20,040 Speaker 2: You know, Ron that is one hundred percent correct. Actually, 426 00:22:20,080 --> 00:22:24,639 Speaker 2: the Mitchell one Manager system has a built in in 427 00:22:24,680 --> 00:22:27,560 Speaker 2: an ad on digital marketing solution, and we actually call 428 00:22:27,600 --> 00:22:31,760 Speaker 2: it social CRM. And the idea behind this built in 429 00:22:31,840 --> 00:22:35,120 Speaker 2: or fully integrated digital marketing solution is really to help 430 00:22:35,160 --> 00:22:39,600 Speaker 2: the shops improve on their retention and build stronger relationships, 431 00:22:39,640 --> 00:22:41,919 Speaker 2: just like we said by way of different things that 432 00:22:41,960 --> 00:22:45,920 Speaker 2: we do on Google as well as Facebook and under 433 00:22:45,960 --> 00:22:49,760 Speaker 2: social media platform So correct, we have a fully integrated 434 00:22:50,440 --> 00:22:53,440 Speaker 2: digital marketing solution called social CRM here at Mitchell One. 435 00:22:53,520 --> 00:22:57,159 Speaker 1: You know, I actually and I just realized I'm actually 436 00:22:57,240 --> 00:23:00,880 Speaker 1: using the social media platform on Mitchell because every week, 437 00:23:00,920 --> 00:23:03,159 Speaker 1: I bet that's where those reports come from, where they 438 00:23:03,200 --> 00:23:06,600 Speaker 1: give me customer reviews and showing how many cars went 439 00:23:06,640 --> 00:23:08,840 Speaker 1: through the shop and that kind of thing. That's that's 440 00:23:08,880 --> 00:23:10,280 Speaker 1: all part of social CRM. 441 00:23:10,400 --> 00:23:14,720 Speaker 2: Correct one percent, you are a spot on ron. So 442 00:23:14,920 --> 00:23:19,119 Speaker 2: one of the key features of the social CRM platform 443 00:23:19,240 --> 00:23:22,680 Speaker 2: is to give the shops the ability to get customer feedback. 444 00:23:23,240 --> 00:23:26,760 Speaker 2: And so a building component of the shop's workflow is 445 00:23:26,800 --> 00:23:30,280 Speaker 2: obviously pain and posted invoices as customers come in and out. 446 00:23:30,640 --> 00:23:34,320 Speaker 2: Social CRM makes it super easy for us to make 447 00:23:34,359 --> 00:23:37,359 Speaker 2: outreach to those customers those customers have just left the 448 00:23:37,440 --> 00:23:40,560 Speaker 2: shop and thank them for that visit with an email 449 00:23:40,680 --> 00:23:43,879 Speaker 2: or a thank you text. And within that email and 450 00:23:43,960 --> 00:23:46,560 Speaker 2: thank you text message, we're going to have an invitation 451 00:23:46,640 --> 00:23:50,000 Speaker 2: for that customer to share their most recent experience and 452 00:23:50,040 --> 00:23:52,679 Speaker 2: that way they can actually type in a free form review. 453 00:23:53,280 --> 00:23:56,240 Speaker 2: That review will be available on the Internet for other 454 00:23:56,280 --> 00:23:58,040 Speaker 2: folks to see and benefit from. 455 00:23:58,160 --> 00:24:01,360 Speaker 1: Now, so that's been social sear them up to this point. 456 00:24:01,720 --> 00:24:05,240 Speaker 1: Where did I read Mitchell is doing something newer? Am 457 00:24:05,280 --> 00:24:08,520 Speaker 1: I wrong? Now? Now you're because you're talking about Google too. 458 00:24:08,600 --> 00:24:12,639 Speaker 1: You are you incorporating Google as part of Repair Shop 459 00:24:12,680 --> 00:24:15,440 Speaker 1: Software Management Software RON. 460 00:24:15,520 --> 00:24:19,040 Speaker 2: You're spot on. You're spot on, And actually what we 461 00:24:19,119 --> 00:24:21,640 Speaker 2: do is we actually take a three tiered approach when 462 00:24:21,640 --> 00:24:24,720 Speaker 2: it comes to marketing. With social CRM that we were 463 00:24:24,760 --> 00:24:28,359 Speaker 2: talking about, that's kind of our base level solution, and 464 00:24:28,400 --> 00:24:31,840 Speaker 2: then as shops and businesses want to graduate with the solutions. 465 00:24:31,880 --> 00:24:34,600 Speaker 2: We actually have a service called Local Search, and we 466 00:24:34,680 --> 00:24:37,560 Speaker 2: have a lot of solutions we call it the Google 467 00:24:37,720 --> 00:24:43,200 Speaker 2: Optimization Suite that will help the shop perform better on Google, 468 00:24:43,280 --> 00:24:47,800 Speaker 2: such as capturing reviews, notifications of those reviews, and additional 469 00:24:47,880 --> 00:24:51,840 Speaker 2: content directly related to Google that will help the shop 470 00:24:51,920 --> 00:24:53,719 Speaker 2: be found locally on Google. 471 00:24:54,400 --> 00:24:58,359 Speaker 1: So you guys are basically, well, you're the marketing platform now, 472 00:24:59,240 --> 00:25:02,399 Speaker 1: and yeah, and you know the obvious effects there. Listen to. 473 00:25:02,400 --> 00:25:04,960 Speaker 1: This conversation started with you know, does social media have 474 00:25:05,000 --> 00:25:07,359 Speaker 1: a place to support and help a repair shop? And 475 00:25:07,400 --> 00:25:10,919 Speaker 1: the obvious answer is yes at that point in the game. 476 00:25:11,359 --> 00:25:14,880 Speaker 1: So you know, if I'm a repair shop and I'm 477 00:25:14,920 --> 00:25:18,800 Speaker 1: only on Facebook, I'll use that as an example. Am 478 00:25:18,800 --> 00:25:21,280 Speaker 1: I am I cutting myself off? Am I cutting off 479 00:25:21,359 --> 00:25:23,159 Speaker 1: my legs? So to speak? That Yeah, I've got this 480 00:25:23,600 --> 00:25:26,119 Speaker 1: presence on Facebook, but that's just not enough. Why do 481 00:25:26,200 --> 00:25:28,879 Speaker 1: I need more? Why do I need that Google interaction? 482 00:25:29,920 --> 00:25:31,919 Speaker 2: I'll tell you what that is a great point, and 483 00:25:31,960 --> 00:25:35,719 Speaker 2: the answer is yes, they are cutting them so short. Ultimately, 484 00:25:35,760 --> 00:25:39,679 Speaker 2: the short response is that roughly ninety seven percent of 485 00:25:39,720 --> 00:25:42,840 Speaker 2: people who search on the Internet are looking for information 486 00:25:42,880 --> 00:25:46,280 Speaker 2: about local businesses. And we as we know our automotive 487 00:25:46,280 --> 00:25:50,520 Speaker 2: shops thrive well when we're focused on the local demographics. 488 00:25:50,520 --> 00:25:54,240 Speaker 2: So being on Google will help get new customers, will 489 00:25:54,280 --> 00:25:58,159 Speaker 2: help engage the community, and local search and social serem 490 00:25:58,240 --> 00:25:58,800 Speaker 2: can help with that. 491 00:25:59,320 --> 00:26:02,080 Speaker 1: So if a repair shop, and well, let me ask 492 00:26:02,119 --> 00:26:04,000 Speaker 1: the question this way, what I'm thinking about is the 493 00:26:04,040 --> 00:26:06,440 Speaker 1: new repair shops that are starting out or does it 494 00:26:06,560 --> 00:26:08,520 Speaker 1: matter if you're a new repair shop, if you're an 495 00:26:08,560 --> 00:26:13,119 Speaker 1: old repair shop. Does everybody need social media? You know, listen, 496 00:26:13,280 --> 00:26:17,080 Speaker 1: and I'll preface that question with this. You know, I've 497 00:26:17,080 --> 00:26:19,119 Speaker 1: got a couple of repair shops around me, believe it 498 00:26:19,200 --> 00:26:22,520 Speaker 1: or not, aren't on computer. You know, they don't. They 499 00:26:22,560 --> 00:26:26,119 Speaker 1: handwrite invoices, which I kind of can't understand myself. But 500 00:26:26,800 --> 00:26:29,720 Speaker 1: you know, that's a whole other conversation. But are they 501 00:26:29,960 --> 00:26:34,080 Speaker 1: missing out on that social media platform interface? Can they 502 00:26:34,080 --> 00:26:36,119 Speaker 1: have one without the other? That they have to have both. 503 00:26:37,359 --> 00:26:41,040 Speaker 2: Yeah, it's best and advisable to have both. You gotta 504 00:26:41,160 --> 00:26:44,960 Speaker 2: focus on the social media ask set of things as 505 00:26:45,000 --> 00:26:48,159 Speaker 2: well as focusing in on Google and making sure the 506 00:26:48,200 --> 00:26:51,520 Speaker 2: shop can be found and the business is available high 507 00:26:51,560 --> 00:26:54,240 Speaker 2: in search when folks are doing that Google search, so 508 00:26:54,280 --> 00:26:57,200 Speaker 2: they can connect with that shop specifically. 509 00:26:57,320 --> 00:26:59,119 Speaker 1: So if you're just tuning in, we're talking to Marcus 510 00:26:59,160 --> 00:27:01,040 Speaker 1: Michel Marcus. When we come back, I want to pull 511 00:27:01,040 --> 00:27:02,720 Speaker 1: over and take a pause. I want to talk a 512 00:27:02,760 --> 00:27:06,359 Speaker 1: little bit about, you know, the shop that is thinking 513 00:27:06,400 --> 00:27:08,199 Speaker 1: about doing this. Can you tell us a little bit 514 00:27:08,240 --> 00:27:11,080 Speaker 1: about what's involved? And I think one of the things 515 00:27:11,119 --> 00:27:13,359 Speaker 1: I want to talk about too is the shop that 516 00:27:13,520 --> 00:27:16,080 Speaker 1: doesn't have the ability to look at their Google reviews. 517 00:27:17,200 --> 00:27:19,959 Speaker 1: Do you provide a way for them to you know, 518 00:27:20,080 --> 00:27:22,280 Speaker 1: they get a bad review because, let's face it, a 519 00:27:22,280 --> 00:27:24,840 Speaker 1: customer who's in a bad mood and they didn't respond properly. 520 00:27:25,080 --> 00:27:28,480 Speaker 1: Customers aren't always right on Google reviews, and do you 521 00:27:28,600 --> 00:27:30,880 Speaker 1: help them to deal with that? So let's talk about 522 00:27:30,920 --> 00:27:33,160 Speaker 1: that when we pull back from the cause. But come 523 00:27:33,160 --> 00:27:35,600 Speaker 1: back from the pause. I'm not on any in the 524 00:27:35,600 --> 00:27:37,600 Speaker 1: Guard Doctor. I'm here with Marcus mckel of Mitchell One. 525 00:27:37,760 --> 00:27:50,600 Speaker 1: We'll both return right after this don't go away. Welcome back, 526 00:27:50,640 --> 00:27:53,280 Speaker 1: Ronnie and the card doctor here with Marcus mckel. I 527 00:27:53,280 --> 00:27:56,000 Speaker 1: don't think i've lost him yet. He is the director 528 00:27:56,040 --> 00:27:59,080 Speaker 1: of Digital Marketing Product lines over at Mitchell. When we're 529 00:27:59,080 --> 00:28:02,359 Speaker 1: talking about social media and a repair shop, and well 530 00:28:02,640 --> 00:28:04,080 Speaker 1: does it need to be there and how big of 531 00:28:04,080 --> 00:28:07,480 Speaker 1: a player is it in any repair shops? You know, 532 00:28:07,680 --> 00:28:10,440 Speaker 1: business plan Marcus? When we when we pulled away, I 533 00:28:10,880 --> 00:28:12,600 Speaker 1: kind of hit you with two questions at once. 534 00:28:13,200 --> 00:28:13,400 Speaker 3: Uh. 535 00:28:13,680 --> 00:28:16,359 Speaker 1: The first one was, you know some commentary on you know, 536 00:28:16,520 --> 00:28:22,760 Speaker 1: the importance of uh, you know, using a management software program, 537 00:28:22,800 --> 00:28:24,879 Speaker 1: more along the lines of leading up to what does 538 00:28:24,920 --> 00:28:27,600 Speaker 1: it take to set up if they were had a 539 00:28:27,640 --> 00:28:31,480 Speaker 1: Mitchell one for example, social CRM, local search, Google Ads? 540 00:28:31,480 --> 00:28:34,679 Speaker 1: And then the second comment I was curious about was 541 00:28:34,760 --> 00:28:37,199 Speaker 1: you know that we all see bad reviews on Google, 542 00:28:37,800 --> 00:28:41,320 Speaker 1: and as a shop owner, I'm sensitive to it. You 543 00:28:41,360 --> 00:28:44,320 Speaker 1: know how accurate are they? I've had people make comments 544 00:28:44,840 --> 00:28:47,000 Speaker 1: about things that were totally off the cuff and I 545 00:28:47,040 --> 00:28:49,720 Speaker 1: have no control over it. How do I react to 546 00:28:49,760 --> 00:28:51,800 Speaker 1: both of those situations? Your thoughts? 547 00:28:52,440 --> 00:28:54,840 Speaker 2: Yes, sir? Well, ron let me start with the first 548 00:28:54,880 --> 00:28:58,160 Speaker 2: comment about you know how to get set up right. 549 00:28:59,040 --> 00:29:02,719 Speaker 2: I can first assure you that setting up the social 550 00:29:02,760 --> 00:29:07,840 Speaker 2: CRM solution with a manager SE customer is seamless. It's easy. 551 00:29:08,280 --> 00:29:11,920 Speaker 2: And what's even better is that anyone and everyone that 552 00:29:11,960 --> 00:29:14,880 Speaker 2: signs up for Social CRM, those manager SE users, they'll 553 00:29:14,920 --> 00:29:19,280 Speaker 2: actually be assigned dedicated marketing specialists and they'll have a 554 00:29:19,320 --> 00:29:23,400 Speaker 2: single person that will help them get things set up, activated, 555 00:29:23,440 --> 00:29:26,120 Speaker 2: and set up the way they want. So it's super easy. 556 00:29:27,360 --> 00:29:29,920 Speaker 2: So once a customer signs up for manager they can 557 00:29:29,960 --> 00:29:33,760 Speaker 2: add that Social CRM module up pretty easily, and then 558 00:29:33,800 --> 00:29:36,240 Speaker 2: we have folks that will help in their marketing support. 559 00:29:35,880 --> 00:29:38,160 Speaker 1: Rep Right easy stuff cool, Okay. 560 00:29:38,640 --> 00:29:42,240 Speaker 2: And the second part, when we were talking about reviews 561 00:29:42,520 --> 00:29:46,720 Speaker 2: and negative reviews specifically, right, you know, well, I'll tell 562 00:29:46,760 --> 00:29:53,160 Speaker 2: everybody negative reviews are inspired by emotion, emotional responses, and 563 00:29:53,320 --> 00:29:55,280 Speaker 2: there are consumers that are going to be inclined to 564 00:29:55,280 --> 00:29:58,200 Speaker 2: post negative reviews out there. So the question is what 565 00:29:58,440 --> 00:30:01,760 Speaker 2: happens when you get a negative review? The great news 566 00:30:01,800 --> 00:30:05,200 Speaker 2: about that, it's that local search Okay, that product level 567 00:30:05,200 --> 00:30:08,640 Speaker 2: that has that Google optimization suite. We actually give the 568 00:30:08,720 --> 00:30:13,440 Speaker 2: shop owners the ability to combat those negative reviews with 569 00:30:13,560 --> 00:30:16,840 Speaker 2: an easy process that will allow them to go through 570 00:30:16,840 --> 00:30:21,680 Speaker 2: a concern resolution process with that customer basically discover what's wrong, 571 00:30:21,960 --> 00:30:25,400 Speaker 2: what happened, and then with a single click, after they 572 00:30:25,480 --> 00:30:29,320 Speaker 2: resolve the situation, give the shop, give the customer excuse me, 573 00:30:29,600 --> 00:30:33,800 Speaker 2: the opportunity to post an updated review. So it's a 574 00:30:33,920 --> 00:30:37,920 Speaker 2: super easy process. It's even easier than going directly through Google. 575 00:30:38,280 --> 00:30:41,560 Speaker 2: We actually allow the shop owner to click a button 576 00:30:42,040 --> 00:30:45,600 Speaker 2: send an updated request directly through the user interface, and 577 00:30:45,640 --> 00:30:49,080 Speaker 2: then once that consumer fills that new review out, that 578 00:30:49,200 --> 00:30:53,520 Speaker 2: updated review will knock that older negative review off the 579 00:30:53,600 --> 00:30:56,880 Speaker 2: map and showcase that glowing, brand new. 580 00:30:56,760 --> 00:31:00,640 Speaker 1: Review for all to see. Really easy, and it sure 581 00:31:00,720 --> 00:31:03,880 Speaker 1: sounds like an easier way to resolve it for sure, 582 00:31:05,160 --> 00:31:07,560 Speaker 1: you know, because sometimes sometimes, like you say, it is 583 00:31:07,600 --> 00:31:10,320 Speaker 1: emotion right, people will I had a fellow come in 584 00:31:10,360 --> 00:31:13,680 Speaker 1: once ask about getting something repaired, something that I didn't do, 585 00:31:14,000 --> 00:31:15,560 Speaker 1: and he left me a negative review that I don't 586 00:31:15,560 --> 00:31:17,040 Speaker 1: want to work on. His car has nothing to do 587 00:31:17,160 --> 00:31:20,240 Speaker 1: with it, it's just something we didn't do, you know. 588 00:31:20,360 --> 00:31:20,760 Speaker 5: And. 589 00:31:22,120 --> 00:31:23,160 Speaker 2: Emotional responses. 590 00:31:23,400 --> 00:31:26,400 Speaker 1: Emotional response absolutely, and then trying to deal with Google 591 00:31:26,440 --> 00:31:29,440 Speaker 1: on my own was just a nightmare. So you know, 592 00:31:29,560 --> 00:31:33,480 Speaker 1: something like this is high profile to me, it makes 593 00:31:33,520 --> 00:31:35,640 Speaker 1: a lot of sense. It sounds like if you're a 594 00:31:35,640 --> 00:31:38,240 Speaker 1: repair shop and you're looking to succeed in the coming years, 595 00:31:39,000 --> 00:31:43,160 Speaker 1: this is just another way to interface with the consumers 596 00:31:43,840 --> 00:31:46,280 Speaker 1: and be found by the consumers and be able to 597 00:31:46,320 --> 00:31:49,280 Speaker 1: sort of spotlight and showcase what you're capable of. And 598 00:31:49,400 --> 00:31:53,360 Speaker 1: I guess people are looking for technology, especially the younger generation, right, 599 00:31:53,680 --> 00:31:56,000 Speaker 1: They're looking for the you know, the connection to their 600 00:31:56,040 --> 00:31:57,760 Speaker 1: cell phone which they always seem to have in their hand. 601 00:31:58,200 --> 00:31:59,960 Speaker 1: I guess that's what really have to as a repair 602 00:32:00,240 --> 00:32:02,920 Speaker 1: You got to think about that as as a connection. 603 00:32:02,640 --> 00:32:07,040 Speaker 2: Correct, Yeah, one right. You want to meet your customers 604 00:32:07,400 --> 00:32:10,160 Speaker 2: where they're at. And the great news about this is 605 00:32:10,160 --> 00:32:13,280 Speaker 2: that the solutions that Mitchell One offers in regards to 606 00:32:13,360 --> 00:32:16,880 Speaker 2: digital marketing will help a shop connect with their customers 607 00:32:17,080 --> 00:32:19,720 Speaker 2: exactly where and how they want to be connected with. 608 00:32:19,800 --> 00:32:22,880 Speaker 1: It makes sense, it really does, Marcus. Our time is 609 00:32:22,920 --> 00:32:24,840 Speaker 1: just about up. I want to say thank you. I 610 00:32:24,880 --> 00:32:27,680 Speaker 1: appreciate you coming on and breaking it down for everybody 611 00:32:27,680 --> 00:32:29,960 Speaker 1: and explaining it in simple terms. And I think you 612 00:32:29,960 --> 00:32:31,960 Speaker 1: did a great job, sir. If they're listeners or the 613 00:32:31,960 --> 00:32:34,320 Speaker 1: repair shop owners out there are looking for more information, 614 00:32:34,680 --> 00:32:35,360 Speaker 1: can you send them. 615 00:32:35,240 --> 00:32:38,440 Speaker 2: To a website one hundred percent. They can go to 616 00:32:38,960 --> 00:32:42,840 Speaker 2: Mitchell www dot Mitchell one dot com and there's going 617 00:32:42,880 --> 00:32:45,440 Speaker 2: to be a products option and we can select products 618 00:32:45,480 --> 00:32:49,080 Speaker 2: and select social CRM to find more information about that 619 00:32:49,160 --> 00:32:51,680 Speaker 2: product than the other digital marketing solutions we offer. 620 00:32:51,840 --> 00:32:54,320 Speaker 1: Cool beans. Marcus, you'd be well say hi to everybody 621 00:32:54,320 --> 00:32:55,800 Speaker 1: for me out there, and we'll have you on again 622 00:32:55,840 --> 00:32:56,280 Speaker 1: real soon. 623 00:32:56,320 --> 00:32:59,120 Speaker 2: Take good care, Thank you, Ron, have a great day. 624 00:32:59,160 --> 00:33:01,240 Speaker 1: You're very welcome. Any in the car doctor and I'm 625 00:33:01,240 --> 00:33:22,239 Speaker 1: back right after this and we are back listeners. Welcome back, 626 00:33:22,320 --> 00:33:24,080 Speaker 1: Ron and Annie in the car doctor here. Let me 627 00:33:24,080 --> 00:33:26,040 Speaker 1: point out too, by the way, eight five five five 628 00:33:26,120 --> 00:33:28,080 Speaker 1: six zero nine nine zero zero is the twenty four 629 00:33:28,120 --> 00:33:30,320 Speaker 1: to seven phone number. I haven't mentioned that a little 630 00:33:30,320 --> 00:33:32,920 Speaker 1: bit this half hour, this hour eight five five five 631 00:33:32,960 --> 00:33:35,080 Speaker 1: six zero nine nine zero zero. And I say that, 632 00:33:35,240 --> 00:33:37,040 Speaker 1: you know, all of our new affiliates out there as 633 00:33:37,080 --> 00:33:40,600 Speaker 1: we're growing and thriving here in this radio environment, and 634 00:33:40,640 --> 00:33:42,920 Speaker 1: we appreciate all our new affiliates and our old affiliates. 635 00:33:42,960 --> 00:33:45,160 Speaker 1: We appreciate everybody being here to support us over the years. 636 00:33:45,320 --> 00:33:47,400 Speaker 1: But that eight five five five six zero nine nine 637 00:33:47,480 --> 00:33:49,800 Speaker 1: zero zero phone number is twenty four to seven. You 638 00:33:49,840 --> 00:33:53,000 Speaker 1: can call that number, leave a message and Tom Ray, 639 00:33:53,000 --> 00:33:56,080 Speaker 1: executive producer, chief cook and bottle washer here. We'll call 640 00:33:56,120 --> 00:33:58,719 Speaker 1: you back and put you in the next live broadcast. Now, 641 00:33:58,760 --> 00:34:00,880 Speaker 1: some of you been calling up and asking for an 642 00:34:00,920 --> 00:34:03,640 Speaker 1: immediate callback. It doesn't work like that. I actually have 643 00:34:03,680 --> 00:34:06,520 Speaker 1: a day job fixing cars and this is my weekend gig. 644 00:34:07,160 --> 00:34:09,759 Speaker 1: So I encourage you leave a message. We will call 645 00:34:09,800 --> 00:34:12,160 Speaker 1: you back and put you although I actually that's not true, 646 00:34:12,160 --> 00:34:14,319 Speaker 1: because I have been known from time to time where 647 00:34:14,360 --> 00:34:15,880 Speaker 1: I will pick up the phone and call somebody and 648 00:34:15,920 --> 00:34:17,480 Speaker 1: I can't. I don't want to say that, but I 649 00:34:17,520 --> 00:34:20,880 Speaker 1: did you know it's uh, you know, it's it's just 650 00:34:21,360 --> 00:34:22,640 Speaker 1: it's just I don't know. I guess it depends on 651 00:34:22,640 --> 00:34:24,600 Speaker 1: which way the wind's blowing me that day, and how 652 00:34:24,680 --> 00:34:26,480 Speaker 1: much time and how much room I have to breathe. 653 00:34:26,520 --> 00:34:28,520 Speaker 1: But if you call the eight five five five six 654 00:34:28,600 --> 00:34:31,080 Speaker 1: zero nine nine zero zero phone number, leave a message, 655 00:34:31,120 --> 00:34:32,839 Speaker 1: we will do our best to get you back in there, 656 00:34:33,440 --> 00:34:36,080 Speaker 1: get you on air and in the next live broadcast. 657 00:34:36,440 --> 00:34:37,840 Speaker 1: And that's you know, that's really what we want to 658 00:34:37,840 --> 00:34:39,600 Speaker 1: do because we want it for everybody's benefit. We want 659 00:34:39,680 --> 00:34:42,080 Speaker 1: everybody to benefit from the question and the answer and 660 00:34:42,120 --> 00:34:44,960 Speaker 1: the conversation will exchange, because that's how we all get educated, right, 661 00:34:45,239 --> 00:34:47,319 Speaker 1: and that's just so so important. I want to thank 662 00:34:47,360 --> 00:34:50,120 Speaker 1: our guests this hour, Marcus mckel from Mitchell one and 663 00:34:50,640 --> 00:34:53,279 Speaker 1: all that he's doing with social CRM and you know, 664 00:34:53,360 --> 00:34:57,080 Speaker 1: social media and helping to educate us as it were 665 00:34:57,120 --> 00:34:59,719 Speaker 1: regarding you know, for a repair shop and a repair 666 00:34:59,760 --> 00:35:02,319 Speaker 1: shop environment. I think that's just so important, you know, 667 00:35:02,360 --> 00:35:03,960 Speaker 1: as I pointed out to them and I made them laugh, 668 00:35:04,040 --> 00:35:05,759 Speaker 1: the days of the yellow pages seem to be over. 669 00:35:06,440 --> 00:35:08,960 Speaker 1: You know, We've advanced into something so much more informs 670 00:35:08,960 --> 00:35:11,200 Speaker 1: of digital media. So we thank them for taking the 671 00:35:11,200 --> 00:35:13,360 Speaker 1: time to come by and show us. And I'm reminding, 672 00:35:13,400 --> 00:35:14,920 Speaker 1: eaching every one of you till the next time. I'm 673 00:35:14,960 --> 00:35:17,640 Speaker 1: ronning Andy and the car Doctor. Don't forget good mechanics 674 00:35:17,680 --> 00:35:19,600 Speaker 1: aren't expensive, They're priceless. 675 00:35:19,600 --> 00:35:27,719 Speaker 5: See