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Speaker 1: Hey, lady, is doctor dom here. If you like this

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Speaker 1: show and you want to make your own, let me

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Speaker 1: Download the free Anchor app or go to anchor dot

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Speaker 1: fm to get started.

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Speaker 2: On this week's episode of Cultivating her Space.

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Speaker 3: Knowing the resources that are out there, knowing tea.

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Speaker 4: Okay, I'm not trying to interrupt the show, but I

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Speaker 4: had this random idea I want to share with you,

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Speaker 4: and I don't want to forget it.

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Speaker 2: Tell me, tell me.

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Speaker 3: What is it?

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Speaker 2: Okay?

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Speaker 4: So you know how at the start of every New year, birthday,

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Speaker 4: new moonnniversary, new monthnew anything, people find themselves wanting to

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Speaker 4: have a reset, but they're not sure where to start.

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Speaker 2: I sure do What are you thinking?

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Speaker 1: What if we.

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Speaker 4: Hosted a workshop where we could interact with our listeners

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Speaker 4: to talk about stuff like self care and self love, oh.

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Speaker 2: And g and we could even have a session about

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Speaker 2: manifestation leaving toxic relationships and becoming our best selves. Girl,

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Speaker 2: I am so excited.

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Speaker 3: I'm sold.

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Speaker 2: We could call it the Vibrate Higher Empowerment Workshop.

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Speaker 4: Yes, yes, that is it, and we could even host

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Speaker 4: our live quarterly wind down to check in and build

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Speaker 4: community as we vibrate hire all year.

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Speaker 3: Yo. I love it, I love it. I'm sold. Let's

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Speaker 3: do it.

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Speaker 4: Lady.

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Speaker 2: If this sounds like fun to you, visit New Year

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Speaker 2: Workshop dot com and join us for the Vibrate Higher

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Speaker 2: Empowerment Workshop. If you want release baggage, set intentions, and

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Speaker 2: manifest the like you desire.

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Speaker 3: This is just for you, lady.

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Speaker 4: That's New Year Workshop dot Com.

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Speaker 2: We can't wait to connect with you.

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Speaker 3: The amazing advisors that are literally training to help women

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Speaker 3: like us is really going to be pivotal if we're

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Speaker 3: going to scale and protect our intellectual property as we

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Speaker 3: scale our impact.

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Speaker 2: Today's episode is sure to provide you with motivation, inspiration,

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Speaker 2: or a fresh perspective. If you have any AHA moments

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Speaker 2: or appreciate anything from this episode, please leave us a

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Speaker 2: review to let us know we're on the right track. Also,

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Speaker 2: we release episodes every Friday, so be sure to subscribe.

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Speaker 2: On iTunes and visit Cultivatingherspace dot com to access our

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Speaker 2: exclusive after show and other bonus content from the Patreon tab.

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Speaker 1: Welcome to Cultivating her Space, a podcast dedicated to uplifting

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Speaker 1: women like you. We're your hosts, doctor Dominique Broussard, a

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Speaker 1: college professor and psychologist.

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Speaker 2: And Terry Lomax, a techie and motivational speaker. In a

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Speaker 2: world where black women are often misrepresented and misunderstood, please

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Speaker 2: join us as we initiate authentic conversations on everything from

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Speaker 2: fibroids to fake friends, and create a safe space where

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Speaker 2: black women can just.

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Speaker 1: Be Hey, lady, is doctor dom here from the Cultivating

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Speaker 1: her Space podcast. Are you currently a resident of the

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Speaker 1: state of California in contemplating starting your therapy journey? Well,

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Speaker 1: if so, please reach out to me at doctor Dominique

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Speaker 1: Brussard dot com. That's d R d Omi ni Que

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Speaker 1: Brussard dot com to schedule a free fifteen minute consultation.

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Speaker 1: I look forward to hearing from you.

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Speaker 2: Okay, lady, you ever meet someone in a professional setting

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Speaker 2: and they become the friend you didn't know you needed. Well,

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Speaker 2: today's special guest is a repeat guest. Okay, you might

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Speaker 2: remember her from Season nine, episode nine, what every business

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Speaker 2: owner and creative needs to know about trademarking. In addition

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Speaker 2: to being a new friend that Doctor Dom and I

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Speaker 2: absolutely love and adore, she's a bad ass businesswoman and

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Speaker 2: she's helping us with two very important trademarks that we'll

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Speaker 2: be sharing with you in the near future. Rookie Tajanni

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Speaker 2: is the founder, creator, and chief esquire officer a Firm

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Speaker 2: for the Culture. Rookie founded Firm for the Culture after

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Speaker 2: years of serving as an intellectual property attorney in the

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Speaker 2: Silicon Valley office of the top litigation firm in the country.

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Speaker 2: Firm for the Culture was born out of Rookie's passion

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Speaker 2: for the law, social impact, social entrepreneurship, and strategically scaling

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Speaker 2: to create sustainable change. Rookie is a proud Nigerian American

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Speaker 2: first generation professional from the projects of Brooklyn, New York,

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Speaker 2: a graduate of UC Berkeley School of Law, and a

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Speaker 2: member of the New York and California State Bars. Two snaps. Okay,

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Speaker 2: she loves to cook, sing, and hike. And there is

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Speaker 2: so much more that we can say about Rookie, but

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Speaker 2: let's jump into this juicy conversation. So Rookie the Plug,

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Speaker 2: Welcome back, Geez the Benny her Space podcast.

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Speaker 3: I am so, so so excited to be here domentary

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Speaker 3: as you noted, like we've become more than just client

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Speaker 3: and attorney. We become business besties. And I'm just I'm

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Speaker 3: excited to just get this conversation started. There's so many

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Speaker 3: great resources that I want to share with your community.

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Speaker 1: Yay, Yes, I listen. They need it. That's how we

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Speaker 1: call on you, Rookie the Plug, because they need this

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Speaker 1: information and they didn't.

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Speaker 2: Know they needed.

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Speaker 1: So we are going to get started with our quote

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Speaker 1: of the day. And Rookie, this will sound really familiar, okay,

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Speaker 1: because you.

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Speaker 2: Know how we do.

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Speaker 3: We get on research and research.

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Speaker 1: So these are your words. So our quote of the day,

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Speaker 1: it's time to own the change you make in the world.

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Speaker 3: Oh I love that. No words come on past, Rookie.

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Speaker 1: Yes, Yes, it is time to own the change you

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Speaker 1: make in the world.

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Speaker 3: Absolutely, and it's something that I think is so integral

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Speaker 3: to everything that we do at from for the culture.

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Speaker 3: You know, one of the things that we always say

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Speaker 3: is that if you have something worth making impact, you

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Speaker 3: have something worth protecting. And I think with so many

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Speaker 3: dynamic founders and entrepreneurs and social impact rule breakers and

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Speaker 3: change makers in our world today, Really taking ownership over

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Speaker 3: the creativity and the creative contributions that you're making to

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Speaker 3: the culture is really going to help you in terms

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Speaker 3: of making sure that you form generational wealth from the

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Speaker 3: dynamic contributions that you make to the culture. So it's

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Speaker 3: not simply making a contribution to the culture, but it's

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Speaker 3: owning the contributions that you make to the culture. So yes,

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Speaker 3: I definitely still align with that quote.

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Speaker 2: And Okay, we're going to dive into all of the

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Speaker 2: gems and the tea and they're going to understand by

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Speaker 2: the end of this conversation why we call you Rookie

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Speaker 2: the plug because you are like the resource gym. I mean,

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Speaker 2: you are just you just have so many resources that

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Speaker 2: you share with us that we're so grateful for. But

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Speaker 2: can we just talk a little bit about why you

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Speaker 2: believe it's important for black women to have theusinesses, Like,

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Speaker 2: why is it important for us to create these businesses

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Speaker 2: in the first place?

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Speaker 3: Oh my gosh. So if you ever read the book

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Speaker 3: The Memo, you would know that African American women are

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Speaker 3: one of the fastest groups of entrepreneurs in the United States,

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Speaker 3: if not the world, and a lot of you know,

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Speaker 3: the reasons amongst the fact that we are the most

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Speaker 3: dynamic and most innovative people in the world. It's also

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Speaker 3: because a lot of the workspaces that we happen to

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Speaker 3: navigate on a day to day basis are not necessarily

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Speaker 3: the safest for us. It's been less than five years

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Speaker 3: since the Crown Act passed in California, which made it

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Speaker 3: illegal to be just to essentially discriminate against you know,

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Speaker 3: black and brown people or people with you know, relatively

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Speaker 3: kinky or textured here in the workplace. So to have that,

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Speaker 3: you know, be the law, the law of the land,

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Speaker 3: essentially in California less than five years ago, it really

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Speaker 3: shows you how slow we've been in terms of progressing

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Speaker 3: towards a more inclusive and safe space. So because of that,

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Speaker 3: I think a lot of black and brown entrepreneurs, specifically women,

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Speaker 3: are really taking it upon themselves to engage the world

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Speaker 3: that they see in ways that allow them to have

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Speaker 3: sustainable income while still being flexible. Another phenomenon that's been

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Speaker 3: happening specifically in light of COVID is you know, women

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Speaker 3: as mothers taking on the jobs of supervisors, principles teachers,

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Speaker 3: after school programs while still working a full nine to

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Speaker 3: five job, So to have an opportunity to really, you know,

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Speaker 3: make sustainable income while still being flexible and engaging childcare.

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Speaker 3: A lot of women are going into entrepreneurship, So knowing

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Speaker 3: the resources that are out there, knowing the amazing advisors

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Speaker 3: that are literally training to help women lif like us

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Speaker 3: is really going to be pivotal if we're going to

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Speaker 3: scale and protect our intellectual property as we scale our impact.

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Speaker 1: You're already dropping calcilation already already. And so when you

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Speaker 1: think about over this last two years now and how many,

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Speaker 1: like you said, how many women are now branching out

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Speaker 1: into owning their own businesses?

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Speaker 3: Right, Yeah, you have been.

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Speaker 1: The witness to so many of this and helping so

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Speaker 1: many women in this process. Absolutely, but you've also been

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Speaker 1: going through this, So can you tell us more about

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Speaker 1: your business and how it has changed and grown over

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Speaker 1: the last couple of years.

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Speaker 3: Absolutely, And first of all, thank you so much for

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Speaker 3: acknowledging that, as you know, firm for the culture, as

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Speaker 3: we help entrepreneurs, we're also in the entrepreneurship journey ourselves.

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Speaker 3: We're learning from the dynamic clients that we engage. We

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Speaker 3: are reading books, we are engaging coaching services, We're engaging

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Speaker 3: many of the resources that we're excited to share with

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Speaker 3: you today. So Firm for the Culture is an amazing

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Speaker 3: virtual law firm designed to help social entrepreneurs trademark and

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Speaker 3: protect their brands as they scale their social impact. And

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Speaker 3: it's really interesting because I oftentimes share the story of

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Speaker 3: why Firm for the Culture came into existence. You know,

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Speaker 3: I graduated from a top ten law school. I am

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Speaker 3: a first generation college graduate, first rational laws graduate. I

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Speaker 3: didn't want to become a lawyer because I didn't really

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Speaker 3: see myself in these spaces. And once I started to

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Speaker 3: really connect pop culture and creativity to intellectual property, that's

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Speaker 3: how Firm for the Culture kind of came in to being.

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Speaker 3: But as I was preparing for this podcast, I was

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Speaker 3: really reflecting on, you know, why I love what we

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Speaker 3: do at Firm for the Culture. In addition to providing

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Speaker 3: dynamic intellectual property strategy, intellectual property protection, and intellectual property

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Speaker 3: advocacy for so many of our amazing clients, we also

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Speaker 3: provide a lot of resources and this connects back to

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Speaker 3: just me oftentimes being the only person who looked like

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Speaker 3: me in the spaces that I navigated. So when I

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Speaker 3: was in high school, I was often in the ap classes.

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Speaker 3: When I was in college, I was often in the

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Speaker 3: honors classes. When I was in law school, I went

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Speaker 3: to Berkeley, so I didn't have to be in any

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Speaker 3: particular class not to be the only black person there.

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Speaker 3: But you know, when I was in college, I was

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Speaker 3: valcuatorian of both of my majors, and I was one

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Speaker 3: of the few who went to a top ten law school.

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Speaker 3: But I oftentimes wanted to make sure that people who

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Speaker 3: look like me also got a seat at the table.

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Speaker 3: So I was very much of the mindset that we

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Speaker 3: all get to eat, we all get to win, so

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Speaker 3: that doesn't simply look like me sending over links or

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Speaker 3: sending over emails. That looks like us giving full fledged presentation.

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Speaker 3: So when I found out that I got into a

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Speaker 3: bunch of top ten law schools and I ultimately chose Berkeley,

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Speaker 3: I then worked with the Law school and Missions Council

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Speaker 3: to give a free workshop on how to get into

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Speaker 3: top law schools, how to draft your personal statement, how

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Speaker 3: to get a great else at score, how to get

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Speaker 3: a really strong application together because I knew that as

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Speaker 3: the first in my family to achieve this great you know,

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Speaker 3: to engage this great opportunity, I wanted more people who

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Speaker 3: looked like me to be there in the spaces that

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Speaker 3: I navigated with me. It's not it's no fun, you know,

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Speaker 3: if the homies can't have some right. So, and then

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Speaker 3: after you know, I graduated from college, I then went

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Speaker 3: to Berkeley and I, you know, worked for an Obama

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Speaker 3: appointed federal judge. That was a really rare opportunity. I

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Speaker 3: was the only African American woman in my class at

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Speaker 3: Berkeley that ended up getting a federal clerkship at the

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Speaker 3: time time. So as a result, just like I did

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Speaker 3: in college, I put on a huge program about how

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Speaker 3: to get a federal clerkship, the important to federal clerkships,

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Speaker 3: how to get into Berkeley Law School, how to get

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Speaker 3: into a top ten law school. I gave presentations at Yale,

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Speaker 3: at Harvard, at you know, Stanford, at all of these

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Speaker 3: dynamic places because I've just been so intentional about making

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Speaker 3: sure that people knew of these dynamic resources that were

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Speaker 3: out there that would help them, you know, achieve the

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Speaker 3: things that they've wanted to achieve in the world. So

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Speaker 3: when I started Firm for the Culture, it was first

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Speaker 3: off with the intention to help people with their trademarks

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Speaker 3: and help people with their intellectual property, and we very

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Speaker 3: much do that. We have over one hundred and thirty

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Speaker 3: clients at this point at all different points in the

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Speaker 3: trademark application process, many of whom are registered, many of

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Speaker 3: whom are on their way to registration, and we engaged them,

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Speaker 3: you know, throughout the year to eighteen month long process

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Speaker 3: on a flat feed engagement. But the beautiful thing about

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Speaker 3: what we do and how we do it, specifically administering

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Speaker 3: our services through flat fee engagements, is that we get

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Speaker 3: to really just talk about life. We get to talk

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Speaker 3: about businesses, we get to talk about resources, and it's

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Speaker 3: oftentimes in these discussions that are not naturally built by

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Speaker 3: the hour that we're providing so many of these resources

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Speaker 3: that again aligned with what I now see is like

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Speaker 3: an integral part of who I am, aligned with just

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Speaker 3: making sure you have what you need to become successful,

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Speaker 3: because I want you to be in these rooms with me,

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Speaker 3: I want you to be in these spaces with me,

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Speaker 3: and I want you to thrive, just like I've had

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Speaker 3: the opportunity and privilege to thrive in my own right.

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Speaker 3: So entrepreneurship has been a long journey. It's been a

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Speaker 3: hard journey, but I do realize that I have a

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Speaker 3: lot of privileges. I have a lot of privileges. I

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Speaker 3: get into a lot of doors. I'm in a lot

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Speaker 3: of rooms where I'm still the only one who looks

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Speaker 3: like me. So if there's anything that I can do

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Speaker 3: by way of sharing resources, by way of sharing free

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Speaker 3: legal education, by way of engaging podcast episodes in my

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Speaker 3: business besties Dom and Terry, then I'm gonna go ahead

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Speaker 3: and do that. Not because you know it can get

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Speaker 3: me more business per se, but because I want all

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Speaker 3: of us to win.

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Speaker 2: That is so beautiful. And I think back to the

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Speaker 2: conversations we had when we were at Brunch off the record.

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Speaker 2: I think about just how you were just so open

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Speaker 2: to share resources, and I think sometimes there's this narrative

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Speaker 2: that some of us may believe in or subscribe to,

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Speaker 2: or it's the only narrative that we see, and that's

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Speaker 2: that oh black women are caddy and oh crabs in

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Speaker 2: a barrow and it's a competition. But you totally one

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Speaker 2: thing that you said that really resonated when we were

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Speaker 2: at brunch you said, you know, I don't want to

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Speaker 2: be the only one at the top, Like I don't

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Speaker 2: want to be up there by myself, Like I want

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Speaker 2: us to be there together, so we can we can

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Speaker 2: talk about the journey, right, we can expand and explore

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Speaker 2: this new journey together. So I really love and appreciate

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Speaker 2: the fact that, I mean, even behind the scenes, it

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Speaker 2: sounds like that is really your essence, Like you are

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Speaker 2: all about helping other people. It isn't about competition. It

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Speaker 2: really is about building the collaboration, right, and then building

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Speaker 2: that community.

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Speaker 3: Exactly because I'm suffised to ratchet, Like I want to

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Speaker 3: be ratchet at the top with friends behind closed doors

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Speaker 3: while we you know, before we go into our like

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Speaker 3: very like straight suit meetings, you know, it's ratchet Black.

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Speaker 2: I think about our relationship with you, right, don remember

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Speaker 2: in the beginning of our journey when we had those

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Speaker 2: calls with Rookie. I don't know about you, but I've

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Speaker 2: never had a conversation with an attorney where it was

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Speaker 2: actually fun. Like we were talking about Meg the stallion

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Speaker 2: and cardia so professional, you know what I mean, And

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Speaker 2: it just felt like, oh my gosh, this attorney actually

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Speaker 2: sees us and gets the vision and the excitement you

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Speaker 2: had about the ideas that we were sharing with you

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Speaker 2: in private was just it was so amazing. But I

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Speaker 2: do want to take a step back and I want

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Speaker 2: to share something I think we can all relate to.

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Speaker 2: So although I've been in business technically for a decade,

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Speaker 2: I was playing small for a very long time. And

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Speaker 2: to be honest with you all and very transparent, I

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Speaker 2: feel like where i am today, almost a decade after

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Speaker 2: really starting my business and making money online, I feel

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Speaker 2: like I'm finally at this point my journey like playing

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Speaker 2: full out. I cot sure there's this room for improvement there,

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Speaker 2: but I mean I feel like I'm actually embracing the

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Speaker 2: title like CEO and business one. And it took a

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Speaker 2: long time to get there. I always shunned it and

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Speaker 2: I was like, oh, I don't want to, Oh my gosh,

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Speaker 2: founder CEO with so intimidating. What has your journey been

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Speaker 2: like with imposter syndrome and what advice do you have

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Speaker 2: for other women?

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Speaker 3: Absolutely, and I love that you're bringing that to light Terry,

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Speaker 3: because I remember during the brunch me talking about how

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Speaker 3: it wasn't I wasn't the one who named myself a

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Speaker 3: founder per se. It was actually a really dear friend

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Speaker 3: of mine who was also by my business coach at

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Speaker 3: the time, who actually introduced me into the entrepreneurship world

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Speaker 3: as a founder. I think she invited me to talk

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Speaker 3: for her program and I remember reading my bio and

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Speaker 3: she said Ricky to Johnny is the founder and CEO,

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Speaker 3: and I was like, whoa that is? That is amazing

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Speaker 3: and it really helped me shift my mindset. But I've

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Speaker 3: gone through a lot of impositis in gym and I

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Speaker 3: still do. You know, There's definitely a lot of spaces

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Speaker 3: that I get scared of navigating. But I have to

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Speaker 3: make sure that my purpose precedes my fears in the

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Speaker 3: sense that if I am going to let my anxiety

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Speaker 3: stop me from engaging a lot of diverse and social

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Speaker 3: impact entrepreneurs, that means that there are that many social

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Speaker 3: impact and diverse entrepreneurs who won't be able to unlock

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Speaker 3: your purpose because I've decided not to. So understanding that,

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Speaker 3: you know, every single day I may. You know, I

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Speaker 3: have communities around me. I have friends around me, I

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Speaker 3: have a partner, I have people who pray for me.

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Speaker 3: I have people who support me in engaging this entrepreneurship

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Speaker 3: journey every single day. And I also invest I invest

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Speaker 3: a lot of resources and a lot of funds into

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Speaker 3: business coaching. I'm very much of the mindset that there's

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Speaker 3: still so much to learn and I don't know what

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Speaker 3: I don't know. So if I can have the expertise

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Speaker 3: of someone who's literally studied and who's literally you know,

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Speaker 3: engaged the journey before I have, then I can I

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Speaker 3: can you know, leverage their their knowledge base to help

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Speaker 3: me help my audience and help my potential clients in thriving.

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Speaker 3: And I think the thing just kind of on a

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Speaker 3: related note, the thing that kind of helps me again

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Speaker 3: get over a lot of my imposter syndrome is really

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Speaker 3: focusing on being of service. Once I realize, Okay, I'm

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Speaker 3: doing this for Terry, I'm doing this for dominique. What

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Speaker 3: is the best way that I can engage your service

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Speaker 3: for a dominique. What is the best way that I

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Speaker 3: can engage your service for Terry? What what they find

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Speaker 3: as helpful? I don't know, if you remember, during you know,

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Speaker 3: some of our sessions together, I would actually ask you like,

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Speaker 3: is this system good? Do you think this workflow is good?

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Speaker 3: Do you think this automation is helpful to you because

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Speaker 3: I can sit in my rumination and really lett impost

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Speaker 3: syndrome get the best of me, or I can I

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Speaker 3: can you know, be here to serve dynamic, amazing women

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Speaker 3: like you and helping you achieve your impactful purpose.

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Speaker 1: Oh I mean okay, I gotta repeat it again for

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Speaker 1: the people who missed it, because you need to take notes,

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Speaker 1: because rookie, you just keep spitting bars right, you know what,

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Speaker 1: you better go to My purpose precedes my fears. I

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Speaker 1: think that that is when I sit with that like

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Speaker 1: as you said that, and you just you just threw

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Speaker 1: that in the conversation and keep going right and you

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Speaker 1: which which you do right?

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Speaker 2: Like you.

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Speaker 1: I think that's one of the things that I immediately

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Speaker 1: noticed is that you drop gyms with e right.

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Speaker 3: Oh shocks, thank you.

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Speaker 1: And I think it comes from that genuine place that

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Speaker 1: you said of wanting everybody to win. Right. And so

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Speaker 1: you mentioned earlier about having a business coach.

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Speaker 3: What would you say are some.

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Speaker 1: Or who would you say are some of the key

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Speaker 1: people that entrepreneurs, particularly are black women. What are some

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Speaker 1: who are some of the key people that we need

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Speaker 1: to have on our team that most of us don't realize.

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Speaker 3: That we need absolutely absolutely well. I you know, I

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Speaker 3: would be remiss if I didn't say an intellectual property

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Speaker 3: strategist or intellectual property attorney. One of the things that

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Speaker 3: we often downplay at the beginning of our business journey

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Speaker 3: is how valuable our contributions to the culture are. I've

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Speaker 3: oftentimes heard of people who say, oh, I'm not going

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Speaker 3: to go ahead and trademark this until I make my

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Speaker 3: first ten thousand dollars or until I get my first

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Speaker 3: ten thousand followers. But what oftentimes happens is that, especially

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Speaker 3: for black and brown people, I would say is that

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Speaker 3: our fame is oftentimes not correlated with financial markers. Oftentimes

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Speaker 3: we have things that go viral on TikTok, amazing, things

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Speaker 3: that go viral on Twitter. We shift the culture in

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Speaker 3: a way that's not oftentimes financially measurable immediately, but make

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Speaker 3: dynamic impact. So because of that, we oftentimes downplay again

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Speaker 3: the value of our intellectual property, and we don't engage

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Speaker 3: a conversation with an intellectual property attorney or specialists until

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Speaker 3: it becomes too late. I oftentimes think of you know,

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Speaker 3: Meg the Stallion and Hot Girl Summer and how because

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Speaker 3: by the time Meg the Stallion went ahead and filed

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Speaker 3: a trademark for that brand, it was so commonplace that

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Speaker 3: the USPTO gave a rejection after rejection, after refusal after

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Speaker 3: refusal by saying, because everyone is using it, no one

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Speaker 3: person can particularly own it. Not because she lawyered up

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Speaker 3: and leveled up, she was ultimately able to get, you know,

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Speaker 3: approval for registration. But we can't say the same for

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Speaker 3: brands like Black Lives Matter or Lebron James Taco Tuesday,

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Speaker 3: because those brands were also things that became so commonplace

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Speaker 3: because so many people were using it that, as the

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Speaker 3: USPTO said, no one person could own it. So I

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Speaker 3: would say an intellectual property attorney or an intellectual property

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Speaker 3: specialist is definitely a person that people, particularly Black women

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Speaker 3: business owners need in their corner because our contributions to

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Speaker 3: the culture are so dynamic. I believe we are the

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Speaker 3: most creative and dynamic people. Unapologetically. I say this in

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Speaker 3: every room that I navigate, no matter what the demographic

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Speaker 3: makeup is. I think we are amazing people. And I

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Speaker 3: think because of that, because our contributions matter, the protection

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Speaker 3: and the ownership over our intellectual property should matter as well.

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Speaker 3: Another person that I would definitely recommend is a bookkeeper.

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Speaker 3: Like you know, as a law firm, I'm held to

437
00:25:25,920 --> 00:25:31,600
Speaker 3: significant ethical obligations, and one of those obligations is making

438
00:25:31,680 --> 00:25:34,440
Speaker 3: sure that my funds don't co mingle with each other.

439
00:25:34,880 --> 00:25:37,800
Speaker 3: And it gets really complex, but essentially I need to

440
00:25:37,840 --> 00:25:40,040
Speaker 3: make sure my money is right, and I don't always

441
00:25:40,080 --> 00:25:42,119
Speaker 3: have time to make sure my money is right. So

442
00:25:42,320 --> 00:25:45,639
Speaker 3: one person or one type of person I would recommend

443
00:25:45,720 --> 00:25:48,600
Speaker 3: is definitely a bookkeeper. There are two resources that I

444
00:25:48,720 --> 00:25:51,400
Speaker 3: mainly go to, actually I would say three three resources

445
00:25:51,440 --> 00:25:54,040
Speaker 3: that I mainly go to for that. One is bench

446
00:25:54,520 --> 00:25:57,200
Speaker 3: dot com or bench dot code, which is a bookkeeping

447
00:25:57,280 --> 00:26:00,520
Speaker 3: application or a bookkeeping tech tool where there is a

448
00:26:00,640 --> 00:26:04,359
Speaker 3: dedicated team member really focused on making sure your numbers

449
00:26:04,480 --> 00:26:08,240
Speaker 3: are reconciled every single month. And then another person is

450
00:26:08,359 --> 00:26:11,200
Speaker 3: my dynamic bookkeeper who who's been rocking with me since

451
00:26:11,320 --> 00:26:15,520
Speaker 3: day one. Her name is Macandra Moran of Exceptional Tax Services.

452
00:26:15,960 --> 00:26:20,119
Speaker 3: She is one of the hardest, amazing black women tax

453
00:26:20,240 --> 00:26:22,200
Speaker 3: people that I know. She actually used to work in

454
00:26:22,240 --> 00:26:24,760
Speaker 3: the IRS, so she knows what she's talking about. And

455
00:26:24,920 --> 00:26:30,080
Speaker 3: then another resource is the Small Business Development Center, where

456
00:26:30,880 --> 00:26:33,160
Speaker 3: as a result of just like filling out an application

457
00:26:33,280 --> 00:26:35,119
Speaker 3: and asking about a person who can help me with

458
00:26:35,200 --> 00:26:38,480
Speaker 3: my financial resources. They gave me an advisor who could

459
00:26:38,520 --> 00:26:41,120
Speaker 3: help me read a profit and law statement, who could

460
00:26:41,119 --> 00:26:43,440
Speaker 3: help me build a balance sheet, who can help me

461
00:26:43,520 --> 00:26:47,600
Speaker 3: compare last year's quarterly revenue to this year's quarterly revenue,

462
00:26:47,680 --> 00:26:50,320
Speaker 3: things that I didn't grow up really learning and knowing.

463
00:26:50,720 --> 00:26:53,280
Speaker 3: So those are some resources that I would definitely recommend.

464
00:26:53,640 --> 00:26:56,879
Speaker 3: Another one is a business coach. We can't free ninety

465
00:26:56,920 --> 00:26:59,320
Speaker 3: nine our way to profit. We can't free ninety nine

466
00:26:59,320 --> 00:27:01,840
Speaker 3: our way to sickificant revenue. And I think, you know,

467
00:27:01,920 --> 00:27:04,240
Speaker 3: as much as we want to get the free workshops

468
00:27:04,280 --> 00:27:06,720
Speaker 3: and get the free downloads and get the free you know,

469
00:27:07,040 --> 00:27:10,200
Speaker 3: the free dease, there's so much information and there's so

470
00:27:10,440 --> 00:27:14,000
Speaker 3: much knowledge and wisdom that can that you can have

471
00:27:14,160 --> 00:27:17,120
Speaker 3: access to if you're willing to make that investment. When

472
00:27:17,160 --> 00:27:19,639
Speaker 3: I first started firm for the Culture, you know, I

473
00:27:19,800 --> 00:27:23,439
Speaker 3: made a significant investment up upwards of about ten thousand

474
00:27:23,520 --> 00:27:27,240
Speaker 3: dollars to a business culture. Name is Kimberly Bennett. She's

475
00:27:27,280 --> 00:27:31,639
Speaker 3: Atlanta based. She's a spell black woman, spellman undergrad lawyer.

476
00:27:32,000 --> 00:27:36,520
Speaker 3: She you know, she's she has a psychology background, dynamic

477
00:27:36,800 --> 00:27:40,240
Speaker 3: systems base, and I probably made that money back in

478
00:27:40,400 --> 00:27:44,160
Speaker 3: less than a month after hiring her because she gave

479
00:27:44,240 --> 00:27:47,560
Speaker 3: me so much access to so many resources that otherwise

480
00:27:47,600 --> 00:27:50,800
Speaker 3: would have taken me a significantly longer time to really

481
00:27:50,960 --> 00:27:54,440
Speaker 3: learn and acclimate and have access to. Another one is

482
00:27:54,520 --> 00:27:58,639
Speaker 3: Titilayo to Nubu Ali. She's the owner of Own Your Expertise,

483
00:27:58,960 --> 00:28:02,800
Speaker 3: which is an amazing dynamic coaching service that provides business

484
00:28:02,880 --> 00:28:05,879
Speaker 3: coaching to a lot of black women, top professional so

485
00:28:06,000 --> 00:28:08,879
Speaker 3: people who are working in like some of in corporate

486
00:28:08,960 --> 00:28:11,639
Speaker 3: America who decide, you know, I want to kind of

487
00:28:11,800 --> 00:28:14,440
Speaker 3: leave corporate America or I want to figure out how

488
00:28:14,560 --> 00:28:19,480
Speaker 3: to really have a sustainable side business. Cicilaya Tanubu Ali

489
00:28:20,119 --> 00:28:22,480
Speaker 3: with on your Expertise is a great resource. There's so

490
00:28:22,560 --> 00:28:24,359
Speaker 3: many more, but I'll like stop.

491
00:28:26,119 --> 00:28:28,960
Speaker 2: Okay, So if you are tuning in on Patreon, you'll

492
00:28:29,000 --> 00:28:31,040
Speaker 2: see me looking all around. So I'm taking notes, okay,

493
00:28:31,359 --> 00:28:33,520
Speaker 2: than you and I have a couple of things I

494
00:28:33,600 --> 00:28:35,640
Speaker 2: want to say. Rookie you on point.

495
00:28:36,000 --> 00:28:36,760
Speaker 3: Let me just say so.

496
00:28:37,040 --> 00:28:39,800
Speaker 2: I messaged you a while back. I saw that Essence

497
00:28:40,480 --> 00:28:44,040
Speaker 2: posted an article and they basically said Forbes names highest

498
00:28:44,200 --> 00:28:48,440
Speaker 2: earning TikTokers. No black influencers or creators made the list,

499
00:28:48,480 --> 00:28:51,160
Speaker 2: which we thought was just mind boggling because we see,

500
00:28:51,280 --> 00:28:53,520
Speaker 2: like you said, black people really do make the culture,

501
00:28:53,600 --> 00:28:57,160
Speaker 2: like people really follow the trends that black people create. However,

502
00:28:57,240 --> 00:29:00,160
Speaker 2: sometimes it's co opt right by non black folks. And

503
00:29:00,200 --> 00:29:02,360
Speaker 2: so one of the things you said was that sometimes

504
00:29:02,440 --> 00:29:05,200
Speaker 2: you're able to copyright dance moves, which is something that's

505
00:29:05,280 --> 00:29:08,000
Speaker 2: worth knowing, especially the lady. If you're listening and that's

506
00:29:08,080 --> 00:29:09,880
Speaker 2: the realm that you're in, it's important to know that

507
00:29:10,160 --> 00:29:13,840
Speaker 2: you can copyright and trademark certain aspects of your brand

508
00:29:13,880 --> 00:29:16,600
Speaker 2: before it blows up, right, so you can be prepared. Next,

509
00:29:16,680 --> 00:29:21,160
Speaker 2: you said, we can't free ninety nine ourselves to significant

510
00:29:21,240 --> 00:29:25,800
Speaker 2: revenue oftentimes, well, so sometimes we have to forego the

511
00:29:25,920 --> 00:29:28,840
Speaker 2: bag or the shoes or the vacation and invest that

512
00:29:28,920 --> 00:29:30,640
Speaker 2: in the business because a lot of times I feel

513
00:29:30,680 --> 00:29:32,960
Speaker 2: like we be having the money to invest, we just

514
00:29:33,000 --> 00:29:35,680
Speaker 2: don't want to invest it into the business per se.

515
00:29:35,760 --> 00:29:38,000
Speaker 2: Or maybe I'm just speaking for myself, maybe that's just

516
00:29:38,160 --> 00:29:40,800
Speaker 2: my business. I'm putting on blasts because I was the

517
00:29:40,880 --> 00:29:43,600
Speaker 2: person who would be like, oh, well, I'm going to

518
00:29:43,760 --> 00:29:46,360
Speaker 2: google and YouTube and do that, and I'll pay for

519
00:29:47,000 --> 00:29:49,760
Speaker 2: this shopping spreaks. I want to go do some retail therapy,

520
00:29:49,960 --> 00:29:52,120
Speaker 2: but I won't do it for my business right until

521
00:29:52,120 --> 00:29:54,480
Speaker 2: I learned that it's important to do that because of

522
00:29:54,560 --> 00:29:59,560
Speaker 2: the access. So that's one thing. Absolutely Another thing hel

523
00:30:00,040 --> 00:30:01,640
Speaker 2: I was gonna say. Another thing you said was, it's

524
00:30:01,720 --> 00:30:04,240
Speaker 2: not one of our last conversations. I'm just kind of gone.

525
00:30:04,440 --> 00:30:07,280
Speaker 2: You said, it's not about of sometimes it's not about

526
00:30:07,320 --> 00:30:09,240
Speaker 2: how much it costs, but how much will it cost

527
00:30:09,320 --> 00:30:11,480
Speaker 2: you not to make the investment? And you said that

528
00:30:11,600 --> 00:30:14,960
Speaker 2: we're going to trademarks specifically because a lot of times

529
00:30:15,360 --> 00:30:18,480
Speaker 2: if folks wait until the quote or the phrase that

530
00:30:18,520 --> 00:30:21,280
Speaker 2: the song has gone viral, it's too big and too

531
00:30:21,400 --> 00:30:23,960
Speaker 2: late and it's commonplace. And now you can't trademark it.

532
00:30:24,040 --> 00:30:27,959
Speaker 2: You can't get that monetary investment off of the thing.

533
00:30:28,440 --> 00:30:30,680
Speaker 3: You can't get the bag, you can't get your coins

534
00:30:31,040 --> 00:30:34,360
Speaker 3: like you can't because trademarks and intellectual property, for the

535
00:30:34,480 --> 00:30:38,360
Speaker 3: most part, it doesn't at least trademarks, it doesn't protect

536
00:30:39,120 --> 00:30:41,880
Speaker 3: creativity in the sense that if you're the first person

537
00:30:41,960 --> 00:30:46,400
Speaker 3: that came out with something, you're automatically protected. Trademarks and

538
00:30:46,800 --> 00:30:50,080
Speaker 3: to some extent copyright and patent it protects essentially the

539
00:30:50,160 --> 00:30:53,280
Speaker 3: manifestation of your idea. So you can have this amazing

540
00:30:53,480 --> 00:30:56,840
Speaker 3: story line, but if that doesn't manifest into a book,

541
00:30:57,120 --> 00:30:59,280
Speaker 3: then copyright is not really the place to protect it.

542
00:30:59,480 --> 00:31:02,160
Speaker 3: You can have the amazing brand that goes viral on

543
00:31:02,680 --> 00:31:06,440
Speaker 3: TikTok or Twitter, but if you don't slap that on

544
00:31:06,560 --> 00:31:08,760
Speaker 3: a shirt, or if you don't slap that on a podcast,

545
00:31:09,040 --> 00:31:10,520
Speaker 3: or if you don't sell it in an association with

546
00:31:10,600 --> 00:31:12,880
Speaker 3: certain goods and services, then it's not something that can

547
00:31:12,960 --> 00:31:17,600
Speaker 3: necessarily be protected by trademark. So yes, it's you have

548
00:31:17,760 --> 00:31:20,280
Speaker 3: to make sure that you're making the adequate investment so

549
00:31:20,440 --> 00:31:23,240
Speaker 3: you can protect these things in the right way. The

550
00:31:23,360 --> 00:31:23,920
Speaker 3: first time.

551
00:31:24,680 --> 00:31:27,680
Speaker 1: You know, I'm listening and I know that there're some

552
00:31:27,800 --> 00:31:29,800
Speaker 1: of the things that you shared, like I felt called

553
00:31:29,840 --> 00:31:32,040
Speaker 1: out on, and then I know that there are other

554
00:31:32,240 --> 00:31:37,120
Speaker 1: listeners who are like, ooh, I'm not doing this right

555
00:31:38,320 --> 00:31:40,760
Speaker 1: and I'm trying to go that free ninety nine route

556
00:31:40,960 --> 00:31:46,680
Speaker 1: because I don't have it right. But then, well, first

557
00:31:46,720 --> 00:31:50,320
Speaker 1: of all, pause, Okay, So if again, lady, if you're

558
00:31:50,320 --> 00:31:53,800
Speaker 1: watching us on Patreon, I just want to acknowledge how

559
00:31:54,120 --> 00:31:59,640
Speaker 1: Terry just slick Slide are one of our items.

560
00:32:00,040 --> 00:32:01,600
Speaker 2: Who are cultivating her Space.

561
00:32:01,720 --> 00:32:08,400
Speaker 1: Sister friend mug On and are cultivating her space pillow

562
00:32:08,680 --> 00:32:11,600
Speaker 1: in the background. So I just want to say, lady,

563
00:32:11,640 --> 00:32:14,800
Speaker 1: as you're listening to this episode, we will post the

564
00:32:14,960 --> 00:32:19,880
Speaker 1: link for our merch so that you can make sure

565
00:32:20,560 --> 00:32:24,400
Speaker 1: that you are fully equipped with all of the merchandise

566
00:32:24,520 --> 00:32:28,160
Speaker 1: that her Space cultivating her Space has to offer. Now

567
00:32:28,760 --> 00:32:35,160
Speaker 1: back from commercial break, So when you think about people

568
00:32:35,200 --> 00:32:39,200
Speaker 1: who are trying to scale and grow their business, right,

569
00:32:41,200 --> 00:32:44,640
Speaker 1: what are some of the top tips that you would

570
00:32:44,960 --> 00:32:50,720
Speaker 1: that you would encourage business owners to pay attention to, Like,

571
00:32:50,800 --> 00:32:52,520
Speaker 1: what are some of the top things that you would

572
00:32:53,160 --> 00:32:57,600
Speaker 1: you want them to focus in on to avoid some

573
00:32:57,800 --> 00:33:00,520
Speaker 1: of the common pitfalls as they're trying to.

574
00:33:00,520 --> 00:33:03,760
Speaker 3: Scale and grow. Oh I love that question because it

575
00:33:03,880 --> 00:33:06,720
Speaker 3: was one of the questions that I thought of when

576
00:33:06,760 --> 00:33:09,600
Speaker 3: I started firm for the Culture. I knew I wanted

577
00:33:09,640 --> 00:33:12,720
Speaker 3: to scale. I knew I wanted to be known all

578
00:33:12,800 --> 00:33:15,480
Speaker 3: around the country, if not the world, But I also

579
00:33:15,560 --> 00:33:18,760
Speaker 3: knew I had relatively limited resources. So there were really

580
00:33:18,840 --> 00:33:23,440
Speaker 3: three things that I focused on. Mindset systems and understanding

581
00:33:23,520 --> 00:33:26,360
Speaker 3: the content of the services that I was giving to

582
00:33:27,160 --> 00:33:30,680
Speaker 3: my clients. So mindset was I didn't want to go crazy.

583
00:33:31,120 --> 00:33:36,520
Speaker 3: Entrepreneurship is oftentimes a solitary journey. It's one where you

584
00:33:36,720 --> 00:33:39,600
Speaker 3: have to trust that something that you are building from

585
00:33:39,800 --> 00:33:44,760
Speaker 3: scratch can ultimately be successful and provide you a sustainable

586
00:33:44,920 --> 00:33:48,000
Speaker 3: income in a way that is in a way that

587
00:33:48,080 --> 00:33:50,520
Speaker 3: can be replaced, in a way that can replace a

588
00:33:50,720 --> 00:33:53,479
Speaker 3: nine to five, And that's a lot. That's a lot

589
00:33:53,520 --> 00:33:56,640
Speaker 3: of pressure, especially when friends is do especially when your

590
00:33:56,680 --> 00:33:59,520
Speaker 3: bills are due. So I knew I needed someone to

591
00:33:59,560 --> 00:34:03,360
Speaker 3: help me with mindset, and to help me with mindset,

592
00:34:03,880 --> 00:34:08,960
Speaker 3: I sought out the resources of therapy. Therapy is a huge,

593
00:34:09,160 --> 00:34:13,520
Speaker 3: huge part of what I continue to invest in day

594
00:34:13,520 --> 00:34:16,200
Speaker 3: in and day out. I sought out the resources of

595
00:34:16,239 --> 00:34:18,960
Speaker 3: my business coach, so she was the one that was

596
00:34:19,360 --> 00:34:21,880
Speaker 3: able to help me really get into the right mindset,

597
00:34:22,320 --> 00:34:25,880
Speaker 3: not only to stay grounded throughout the ups and downs

598
00:34:25,880 --> 00:34:29,319
Speaker 3: of entrepreneurship, but to also understand that I could ask

599
00:34:29,400 --> 00:34:31,719
Speaker 3: for the things that I knew I deserved when it

600
00:34:31,840 --> 00:34:35,840
Speaker 3: came to providing high quality services. And then I also

601
00:34:36,360 --> 00:34:39,640
Speaker 3: sought out the resources of my community. I leveraged my community.

602
00:34:39,920 --> 00:34:43,040
Speaker 3: I joined a lot of entrepreneurship groups, I've joined a

603
00:34:43,120 --> 00:34:46,760
Speaker 3: lot of entrepreneurship communities. I joined a lot of local

604
00:34:46,960 --> 00:34:51,040
Speaker 3: entrepreneurship communities. I've listened to a lot of podcasts. Cultivating

605
00:34:51,080 --> 00:34:53,680
Speaker 3: her Space is definitely one of those dynamic podcasts that

606
00:34:53,760 --> 00:34:57,160
Speaker 3: I've listened to, and being able to connect with dynamic

607
00:34:57,280 --> 00:35:00,640
Speaker 3: founders like Dominique and Terry has helped me stay grounded

608
00:35:00,680 --> 00:35:03,840
Speaker 3: in times where the journey could be lonely. So that

609
00:35:04,000 --> 00:35:06,600
Speaker 3: was one thing I really focused on the mindset. And

610
00:35:06,680 --> 00:35:09,880
Speaker 3: then in terms of the systems, I knew that, you know,

611
00:35:10,120 --> 00:35:13,640
Speaker 3: just coming from a tech kind of background where I

612
00:35:13,760 --> 00:35:18,239
Speaker 3: worked in the Silicon Valley and served and worked for

613
00:35:18,680 --> 00:35:22,880
Speaker 3: a lot of the biggest tech companies in the world.

614
00:35:23,440 --> 00:35:26,280
Speaker 3: So we were engaging their patents, we were reading their parents,

615
00:35:26,320 --> 00:35:28,880
Speaker 3: we were getting into the nitty gritty of their tech tools.

616
00:35:29,440 --> 00:35:31,400
Speaker 3: I knew that I wanted to kind of be like

617
00:35:31,520 --> 00:35:35,400
Speaker 3: them to some extent while still providing high quality intellectual

618
00:35:35,400 --> 00:35:38,880
Speaker 3: property services at a flat fee, accessible price. So I

619
00:35:38,960 --> 00:35:42,279
Speaker 3: knew that in order to provide the flat fee, accessible

620
00:35:42,440 --> 00:35:45,320
Speaker 3: price intellectual property services that I knew I wanted to,

621
00:35:46,040 --> 00:35:50,479
Speaker 3: I needed to have really really streamlined tech tools. So again,

622
00:35:50,600 --> 00:35:54,960
Speaker 3: this is where the investment really made the difference. I

623
00:35:55,120 --> 00:35:59,040
Speaker 3: worked with my business coach, who also happens to run

624
00:35:59,200 --> 00:36:03,800
Speaker 3: a conference for lawyers who seek to engage their services

625
00:36:03,920 --> 00:36:08,120
Speaker 3: with more tech tools incorporated into their systems. So she

626
00:36:08,360 --> 00:36:10,720
Speaker 3: was able to give me a lot of great insight

627
00:36:11,160 --> 00:36:14,160
Speaker 3: in the beginning to really focus on maybe two or

628
00:36:14,239 --> 00:36:17,960
Speaker 3: three core tech tools that I could use to automate workflows,

629
00:36:18,000 --> 00:36:22,040
Speaker 3: to automate emails, to automate processes, and systems to build

630
00:36:22,080 --> 00:36:27,440
Speaker 3: out elaborate processes that allow a particular client to get

631
00:36:27,520 --> 00:36:31,360
Speaker 3: notified at any particular point in the trademark application process

632
00:36:31,760 --> 00:36:34,720
Speaker 3: or any other process in the service that we provide

633
00:36:34,760 --> 00:36:37,680
Speaker 3: to them. So systems was definitely the second, and then

634
00:36:37,719 --> 00:36:40,440
Speaker 3: the third one was having knowledge. I'm a lawyer, so

635
00:36:40,560 --> 00:36:42,719
Speaker 3: at the end of the day, I can talk a

636
00:36:42,800 --> 00:36:45,400
Speaker 3: good talk, but if I don't know how to advocate

637
00:36:45,520 --> 00:36:49,800
Speaker 3: adequately on behalf of my clients, then my bar license

638
00:36:49,880 --> 00:36:52,800
Speaker 3: can be taken away, and essentially the services that I

639
00:36:52,960 --> 00:36:56,720
Speaker 3: give to the clients can essentially to go to shreds.

640
00:36:57,080 --> 00:37:03,320
Speaker 3: To some extent, so understanding intellectual property, constantly investing in

641
00:37:03,840 --> 00:37:07,640
Speaker 3: what's called continuing legal education courses, reading a lot of

642
00:37:07,760 --> 00:37:11,200
Speaker 3: books about trademarks and the nuances of trademarks, and then

643
00:37:11,360 --> 00:37:16,680
Speaker 3: also challenging myself to provide resources and information that talked

644
00:37:16,719 --> 00:37:23,000
Speaker 3: about the intersectionality of trademarks and culture trademarks and diversity

645
00:37:23,480 --> 00:37:27,840
Speaker 3: trademarks and people showing up in spaces that historically have

646
00:37:28,000 --> 00:37:31,839
Speaker 3: not been really given resources was something that was going

647
00:37:31,920 --> 00:37:33,759
Speaker 3: to be important to me if I was going to

648
00:37:33,760 --> 00:37:36,080
Speaker 3: be the person that would make a name for myself

649
00:37:36,120 --> 00:37:40,520
Speaker 3: and become a subject matter expert. So mindset, systems and

650
00:37:40,719 --> 00:37:43,600
Speaker 3: content were the three things that I would encourage anyone

651
00:37:43,680 --> 00:37:46,000
Speaker 3: to start to focus on if they have to, like

652
00:37:46,120 --> 00:37:47,480
Speaker 3: if they have limited resources.

653
00:37:48,320 --> 00:37:50,279
Speaker 2: I love how you put a pretty bow on that

654
00:37:50,440 --> 00:37:52,759
Speaker 2: answer and you like circle back around to give us

655
00:37:52,760 --> 00:37:55,800
Speaker 2: the overview you just gim dropping. So thank you so

656
00:37:55,880 --> 00:38:00,120
Speaker 2: much for that day, doctor Domini. Have you know we

657
00:38:00,200 --> 00:38:03,960
Speaker 2: had some personal struggles behind the scene because we personally

658
00:38:04,040 --> 00:38:06,680
Speaker 2: wanted to offer merch to our audience because we have

659
00:38:06,800 --> 00:38:09,560
Speaker 2: an inspiring podcast. It inspires us right and we get

660
00:38:09,719 --> 00:38:12,240
Speaker 2: demare from listeners, but we wanted to also have merched

661
00:38:12,640 --> 00:38:15,400
Speaker 2: that displayed the image and the vibe, and we were

662
00:38:15,440 --> 00:38:18,080
Speaker 2: struggling to find a provider we found we went with

663
00:38:18,200 --> 00:38:21,400
Speaker 2: one platform and when we ordered the product we were like, ugh,

664
00:38:21,719 --> 00:38:23,200
Speaker 2: it just didn't do it for us, and we didn't

665
00:38:23,239 --> 00:38:25,080
Speaker 2: want our listeners to go and buy this product that

666
00:38:25,160 --> 00:38:27,920
Speaker 2: looks great digitally, but then when you get it, you're like, girl,

667
00:38:28,040 --> 00:38:30,759
Speaker 2: this shirt. So we caame through Rookie y'all, and we

668
00:38:30,840 --> 00:38:31,920
Speaker 2: were like, Rookie, can you help us?

669
00:38:31,960 --> 00:38:32,440
Speaker 3: What should we do?

670
00:38:32,840 --> 00:38:35,799
Speaker 2: And you introduced us to thread lists, and so that's

671
00:38:35,840 --> 00:38:39,040
Speaker 2: where we have amazing pillow, the Herspace cultivating her Space

672
00:38:39,040 --> 00:38:43,360
Speaker 2: podcast pillow and also are cultivating her Space podcasts mug.

673
00:38:43,560 --> 00:38:45,360
Speaker 2: We have journals, all that good stuff. So lady, you

674
00:38:45,440 --> 00:38:48,120
Speaker 2: can go to our website Herspace podcast dot com and

675
00:38:48,200 --> 00:38:50,200
Speaker 2: you can click on the link there to get your

676
00:38:50,239 --> 00:38:52,120
Speaker 2: own merch because we have all of our merch it

677
00:38:52,120 --> 00:38:55,320
Speaker 2: looks amazing. So thread list is the site that you

678
00:38:55,640 --> 00:38:58,600
Speaker 2: introduced us to, Rookie, Can you tell us about three

679
00:38:58,719 --> 00:39:02,680
Speaker 2: of the most helpful or resources that have helped you

680
00:39:02,719 --> 00:39:05,000
Speaker 2: achieve your goals? Like, let's call out some of these

681
00:39:05,120 --> 00:39:06,120
Speaker 2: tech tools the other.

682
00:39:06,080 --> 00:39:10,120
Speaker 3: Time, of course, of course, and I and another reason

683
00:39:10,400 --> 00:39:15,040
Speaker 3: I love threatless is also just from an intellectual property perspective,

684
00:39:15,480 --> 00:39:17,960
Speaker 3: that website makes it really really super easy for us

685
00:39:18,000 --> 00:39:21,400
Speaker 3: to grab evidence or specimen to show that you're utilizing

686
00:39:21,440 --> 00:39:25,160
Speaker 3: your brand in association with the goods and services for

687
00:39:25,280 --> 00:39:29,240
Speaker 3: which you're applying for registration. So I don't remember exactly

688
00:39:29,280 --> 00:39:30,880
Speaker 3: how I came across threat list. I think it was

689
00:39:30,920 --> 00:39:34,160
Speaker 3: another client of mine and I just you know, took

690
00:39:34,280 --> 00:39:36,560
Speaker 3: note of that, kept it in my back pocket, and

691
00:39:36,640 --> 00:39:39,120
Speaker 3: whenever someone was selling merch or wanted to sell merch,

692
00:39:39,160 --> 00:39:42,200
Speaker 3: I would just oftentimes introduce the client to that resource.

693
00:39:42,640 --> 00:39:46,760
Speaker 3: So I'm really glad that it's helping you scale your impact.

694
00:39:47,320 --> 00:39:50,320
Speaker 3: So there's quite a few resources I and I have

695
00:39:50,400 --> 00:39:52,560
Speaker 3: to be honest, I couldn't narrow it down to three,

696
00:39:52,719 --> 00:39:55,279
Speaker 3: so I'm going to really really try and if I,

697
00:39:55,480 --> 00:39:58,040
Speaker 3: you know, go off on a tangent, please stop me.

698
00:39:58,640 --> 00:40:02,080
Speaker 3: But one resource that I've really just come to love

699
00:40:02,200 --> 00:40:06,880
Speaker 3: and endure is this program or initiative called the Inclusivity Project.

700
00:40:07,239 --> 00:40:10,560
Speaker 3: And if you're California based, the Inclusivity Project connects black

701
00:40:10,719 --> 00:40:14,920
Speaker 3: entrepreneurs and black owned small businesses and oftentimes underserved and

702
00:40:14,960 --> 00:40:19,279
Speaker 3: socially disadvantaged communities with lifetime business mentorship and access to

703
00:40:19,360 --> 00:40:22,680
Speaker 3: capital investment to start their very own business or take

704
00:40:22,719 --> 00:40:25,319
Speaker 3: their existing business to the next level. And they really

705
00:40:25,400 --> 00:40:28,560
Speaker 3: are the real deal. They are sponsored by the Small

706
00:40:28,600 --> 00:40:31,720
Speaker 3: Business Development Center, and you'll actually find a small Business

707
00:40:31,760 --> 00:40:36,000
Speaker 3: Development Center in every state in the United States. But

708
00:40:36,080 --> 00:40:38,319
Speaker 3: what I love about the Inclusivity Project is that they

709
00:40:38,440 --> 00:40:42,759
Speaker 3: really do pair you with dynamic advisors who are at

710
00:40:42,880 --> 00:40:45,600
Speaker 3: the top of their game in their particular field. So

711
00:40:45,680 --> 00:40:48,239
Speaker 3: when I apply it to the Inclusivity Project, I think

712
00:40:48,239 --> 00:40:51,200
Speaker 3: the application took like ten minutes, and it take long.

713
00:40:51,239 --> 00:40:54,040
Speaker 3: They ask me a few questions about my business. Everybody

714
00:40:54,120 --> 00:40:57,520
Speaker 3: that I've recommended gotten it gotten So go ahead and

715
00:40:57,600 --> 00:41:00,400
Speaker 3: go to Inclusivity Project, Google it and you'll find it.

716
00:41:00,920 --> 00:41:03,759
Speaker 3: And once you know I applied, I got a call

717
00:41:03,880 --> 00:41:05,840
Speaker 3: about a week or so later. They asked me a

718
00:41:05,880 --> 00:41:08,400
Speaker 3: few questions about my business. They asked me what I needed.

719
00:41:08,800 --> 00:41:10,640
Speaker 3: And at the time, I'll be frank, I didn't know

720
00:41:10,680 --> 00:41:12,600
Speaker 3: how to hire. I thought I knew how to hire.

721
00:41:12,920 --> 00:41:13,839
Speaker 2: That was really bad.

722
00:41:14,000 --> 00:41:17,359
Speaker 3: I crashed and burned a couple of times. So I said,

723
00:41:17,440 --> 00:41:19,120
Speaker 3: you know, I don't know how to hire people. So

724
00:41:19,160 --> 00:41:21,360
Speaker 3: if I can have somebody that can really teach me

725
00:41:21,400 --> 00:41:23,279
Speaker 3: the ins and outs of hiring, that would be great.

726
00:41:23,560 --> 00:41:25,600
Speaker 3: I think about a week later or two weeks later,

727
00:41:25,960 --> 00:41:29,759
Speaker 3: they paired me with the advisor who had expertise in

728
00:41:29,840 --> 00:41:33,960
Speaker 3: human resources, and y'all, like, not just expertise in human resources, Like,

729
00:41:34,040 --> 00:41:37,680
Speaker 3: she teaches a class on human resources at a local college,

730
00:41:37,880 --> 00:41:40,040
Speaker 3: so she knew what she was talking about. And long

731
00:41:40,080 --> 00:41:42,480
Speaker 3: story short, in about two months, she helped me not

732
00:41:42,600 --> 00:41:45,680
Speaker 3: only build out a significant hiring process and worklow, but

733
00:41:45,800 --> 00:41:48,920
Speaker 3: she also helped me build out a really robust onboarding

734
00:41:49,000 --> 00:41:53,160
Speaker 3: process that wiled my team members when they finally got hired.

735
00:41:53,239 --> 00:41:55,880
Speaker 3: So the Inclusivity Project is definitely a resource that I

736
00:41:55,920 --> 00:41:59,800
Speaker 3: would highly recommend. Another resource is the Tory Birch Foundation,

737
00:42:00,000 --> 00:42:03,640
Speaker 3: and the Tory Birch Foundation is an amazing resource that

738
00:42:03,840 --> 00:42:08,680
Speaker 3: offers free webinars and free workshops on all aspects of business,

739
00:42:09,160 --> 00:42:15,359
Speaker 3: from legal to marketing, to sales to website copy. They

740
00:42:15,480 --> 00:42:18,719
Speaker 3: have free webinars on their YouTube channel, and they have

741
00:42:18,840 --> 00:42:23,840
Speaker 3: a really really robust and helpful Instagram channel or Instagram page.

742
00:42:24,280 --> 00:42:26,839
Speaker 3: I've been really really blessed because I'm actually a Tory

743
00:42:26,920 --> 00:42:29,680
Speaker 3: Birch Fellow, and as a result of being a Tory

744
00:42:29,719 --> 00:42:32,280
Speaker 3: Birch Fellow, I'm one of fifty women who are chosen

745
00:42:32,360 --> 00:42:34,879
Speaker 3: every year and given dynamic resources by all of these

746
00:42:34,920 --> 00:42:38,280
Speaker 3: amazing experts and also given a five thousand dollars grant

747
00:42:38,640 --> 00:42:41,520
Speaker 3: to use in my business in any meaningful way. So

748
00:42:41,640 --> 00:42:45,880
Speaker 3: that's also an amazing resource. Another resource, frankly, is your podcast,

749
00:42:46,280 --> 00:42:48,800
Speaker 3: Dominique and Terry. Like as I've been going on this

750
00:42:48,960 --> 00:42:51,600
Speaker 3: mean during journey to purpose, being able to listen to

751
00:42:51,640 --> 00:42:54,520
Speaker 3: your podcast every couple of weeks has really been amazing

752
00:42:54,600 --> 00:42:57,680
Speaker 3: to me. I still remember doctor James wald Lee and

753
00:42:58,200 --> 00:43:01,040
Speaker 3: the sex therapist who made me feel so safe and

754
00:43:01,200 --> 00:43:04,360
Speaker 3: seen when it came to talking about sex relationships and intimacy,

755
00:43:04,760 --> 00:43:07,160
Speaker 3: and as a church girl, like, we've never had talks

756
00:43:07,160 --> 00:43:10,000
Speaker 3: about sex relationship and intimacy growing up where I grew up.

757
00:43:10,040 --> 00:43:13,480
Speaker 3: So being able to have that access to that dynamic

758
00:43:13,600 --> 00:43:17,040
Speaker 3: resource that was helpful to me, or getting the relationship

759
00:43:17,080 --> 00:43:19,440
Speaker 3: that you deserve with Alyssa Wellington, I think she's a

760
00:43:19,520 --> 00:43:21,719
Speaker 3: New York girl just like me. I'll give you a

761
00:43:21,840 --> 00:43:25,280
Speaker 3: quick story as results of listening to that podcast episode,

762
00:43:25,520 --> 00:43:27,200
Speaker 3: I was kind of talking to this person but not

763
00:43:27,320 --> 00:43:29,360
Speaker 3: really talking to him, you know how that go. And

764
00:43:29,560 --> 00:43:32,480
Speaker 3: essentially I stopped that. I stopped that conversation dead in

765
00:43:32,520 --> 00:43:34,640
Speaker 3: its tracks. And less than two weeks later, I found

766
00:43:35,040 --> 00:43:37,080
Speaker 3: the person who I've been with for a year now,

767
00:43:37,280 --> 00:43:40,600
Speaker 3: So definitely listen to your Listening to your podcast has

768
00:43:40,600 --> 00:43:43,040
Speaker 3: been a dynamic resource to me as well. So I

769
00:43:43,120 --> 00:43:45,360
Speaker 3: have a lot more, including a lot more tech tools,

770
00:43:45,360 --> 00:43:47,640
Speaker 3: but I can share them after I like, I take

771
00:43:47,680 --> 00:43:48,080
Speaker 3: a breath.

772
00:43:50,000 --> 00:43:52,279
Speaker 2: You came through with the receipts, okay, she said, not

773
00:43:52,480 --> 00:43:56,920
Speaker 2: just like the podcast, like here this episode. Check it out. Yeah,

774
00:43:56,920 --> 00:43:58,040
Speaker 2: I love it. I love it.

775
00:43:58,160 --> 00:44:01,840
Speaker 3: I love it absolutely, No, I love it. I love like.

776
00:44:01,960 --> 00:44:04,360
Speaker 3: I love sharing these resources. And then I also have

777
00:44:04,520 --> 00:44:06,640
Speaker 3: some tech tools, so I can share them if you

778
00:44:06,680 --> 00:44:10,000
Speaker 3: want me to as well. I have everyday tech tools

779
00:44:10,080 --> 00:44:12,719
Speaker 3: that I use. But one thing I'll say when it

780
00:44:12,800 --> 00:44:15,759
Speaker 3: comes to tech tools, because there's so many different tech

781
00:44:15,800 --> 00:44:18,400
Speaker 3: tools out there and it can be overwhelming. So one

782
00:44:18,440 --> 00:44:21,480
Speaker 3: thing I encourage anyone to do before they jump into

783
00:44:21,520 --> 00:44:24,120
Speaker 3: the fifty eleven tech tools that are available, you want

784
00:44:24,160 --> 00:44:27,000
Speaker 3: to ask yourself, like what would make your job or

785
00:44:27,040 --> 00:44:30,680
Speaker 3: the service experience to your clients more streamlined? If you're

786
00:44:30,719 --> 00:44:35,240
Speaker 3: providing you know, products to your clients, what would allow

787
00:44:35,360 --> 00:44:38,719
Speaker 3: you to ship out things on a quicker basis right,

788
00:44:39,160 --> 00:44:41,600
Speaker 3: Or if you're providing services to your clients and that

789
00:44:41,760 --> 00:44:44,760
Speaker 3: includes like hopping on coaching calls with them or sending

790
00:44:44,800 --> 00:44:48,600
Speaker 3: them emails. What would allow you to send often, you know,

791
00:44:48,920 --> 00:44:51,040
Speaker 3: emails that you send over and over, what would allow

792
00:44:51,120 --> 00:44:53,279
Speaker 3: you to automate those emails, or what would allow you

793
00:44:53,400 --> 00:44:55,680
Speaker 3: to have a robust workflow so all you have to

794
00:44:55,719 --> 00:44:58,120
Speaker 3: do is press a button rather than reinvent the wheel

795
00:44:58,239 --> 00:45:01,399
Speaker 3: over and over and over. I think asking yourself those

796
00:45:01,520 --> 00:45:04,280
Speaker 3: questions and then going out into your community and asking

797
00:45:04,360 --> 00:45:07,920
Speaker 3: for the resources that will really help you streamline your

798
00:45:08,000 --> 00:45:11,960
Speaker 3: client experience or streamline your business will be really, really

799
00:45:12,040 --> 00:45:15,279
Speaker 3: helpful and prevent you from having shiny ball syndrome. So

800
00:45:15,480 --> 00:45:18,960
Speaker 3: a couple of resources that I've used on a daily basis,

801
00:45:19,040 --> 00:45:22,279
Speaker 3: I would say one is called right inbox, and I

802
00:45:22,440 --> 00:45:25,319
Speaker 3: love writ inbox because it's an email add on tool

803
00:45:25,360 --> 00:45:27,799
Speaker 3: that I have been using heavy for the last couple

804
00:45:27,880 --> 00:45:31,160
Speaker 3: of months with right Inbox, And mind you, none of

805
00:45:31,200 --> 00:45:33,400
Speaker 3: this is a sponsor. This is just all tools that

806
00:45:33,480 --> 00:45:38,120
Speaker 3: I love. With right Inbox, you're able to schedule emails

807
00:45:38,280 --> 00:45:40,720
Speaker 3: in advance, which is something that you can do with Gmail.

808
00:45:40,800 --> 00:45:44,680
Speaker 3: But the kicker is you're also able to remind yourself

809
00:45:45,120 --> 00:45:48,640
Speaker 3: on when certain emails have been sent, such so much

810
00:45:48,680 --> 00:45:51,400
Speaker 3: so that, for example, if I send an email two

811
00:45:51,440 --> 00:45:54,839
Speaker 3: weeks ago it's a pitch to a podcast and they

812
00:45:54,920 --> 00:45:57,439
Speaker 3: don't get back to me. You know, oftentimes I would

813
00:45:57,440 --> 00:45:59,480
Speaker 3: have to make a quick note to myself maybe on

814
00:45:59,560 --> 00:46:02,960
Speaker 3: a piece of that I may lose, to remind myself, Oh,

815
00:46:03,040 --> 00:46:05,239
Speaker 3: get back to this person because they didn't get back

816
00:46:05,280 --> 00:46:08,440
Speaker 3: to you right. But with right inbox, you can actually

817
00:46:08,520 --> 00:46:11,480
Speaker 3: set a reminder to bring the email right back to

818
00:46:11,560 --> 00:46:14,200
Speaker 3: the top of your inbox two weeks later, so you

819
00:46:14,280 --> 00:46:18,000
Speaker 3: can follow up right in time. I use that oftentimes

820
00:46:18,040 --> 00:46:21,959
Speaker 3: for my trademark clients, specifically, if you know they're really

821
00:46:22,040 --> 00:46:24,640
Speaker 3: really busy and they may not have gotten our first email,

822
00:46:25,120 --> 00:46:28,239
Speaker 3: I will send a reminder back to my inbox maybe

823
00:46:28,320 --> 00:46:33,279
Speaker 3: one week later, to remind myself to remind them to

824
00:46:33,680 --> 00:46:36,360
Speaker 3: get their trademark papers to me. And that's been a

825
00:46:36,480 --> 00:46:39,640
Speaker 3: dynamic tool that I've been using and it's amazing. Another

826
00:46:39,719 --> 00:46:43,080
Speaker 3: resource that I use is called Loom. I love Loom

827
00:46:43,120 --> 00:46:45,400
Speaker 3: because it allows me to say time by not having

828
00:46:45,480 --> 00:46:47,839
Speaker 3: to attend a bunch of meetings. And Loom is an

829
00:46:47,840 --> 00:46:50,680
Speaker 3: awesome tool that allows you to record and share video

830
00:46:50,800 --> 00:46:54,160
Speaker 3: messages of your screen, your camera, or both. So when

831
00:46:54,200 --> 00:46:56,719
Speaker 3: you want to show someone something better than you can

832
00:46:56,800 --> 00:46:59,640
Speaker 3: tell them. I oftentimes use a LOOM video. So one

833
00:46:59,680 --> 00:47:03,239
Speaker 3: exampemple is, you know, oftentimes you get clients who ask

834
00:47:03,400 --> 00:47:06,440
Speaker 3: us about updates in their particular case. Now it's really

835
00:47:06,520 --> 00:47:09,640
Speaker 3: easy to write a really long, sometimes worrying email about

836
00:47:09,640 --> 00:47:12,080
Speaker 3: what's going on in the case, or you can show them.

837
00:47:12,400 --> 00:47:15,080
Speaker 3: And what oftentimes I do is I may pop up

838
00:47:15,120 --> 00:47:18,000
Speaker 3: a LOOM video and I may show them their process

839
00:47:18,200 --> 00:47:21,200
Speaker 3: at the United States Patent and Trademark Office by video,

840
00:47:21,680 --> 00:47:24,040
Speaker 3: which allows them to actually see where they are in

841
00:47:24,120 --> 00:47:26,719
Speaker 3: the process, what we've been doing to help them with

842
00:47:26,800 --> 00:47:29,759
Speaker 3: the process, and it saves them time because they don't

843
00:47:29,800 --> 00:47:32,239
Speaker 3: have to book a call to get all this information.

844
00:47:32,920 --> 00:47:36,360
Speaker 3: So clients really really love that tool. So those are

845
00:47:36,400 --> 00:47:38,840
Speaker 3: a couple of the tech tools that I use on

846
00:47:38,920 --> 00:47:39,960
Speaker 3: a day to day basis.

847
00:47:41,000 --> 00:47:44,560
Speaker 1: I just want to say that, you know, as you're

848
00:47:44,600 --> 00:47:46,960
Speaker 1: talking about these tech tools, I'm like, as you were

849
00:47:47,000 --> 00:47:49,480
Speaker 1: saying that, I was like, yeah, there's been a couple

850
00:47:49,520 --> 00:47:51,200
Speaker 1: of times where we didn't respond right.

851
00:47:51,120 --> 00:47:53,600
Speaker 5: Away and we got one of those we got one

852
00:47:53,640 --> 00:47:57,719
Speaker 5: of those emails a week later to remind us, and

853
00:47:57,880 --> 00:48:01,400
Speaker 5: we've got we've gotten the videos explaining something that you

854
00:48:01,560 --> 00:48:04,800
Speaker 5: did for us, or like how to use the client

855
00:48:04,920 --> 00:48:07,120
Speaker 5: portal that we were we don't know.

856
00:48:07,120 --> 00:48:10,400
Speaker 1: What we're doing, and you helped us out with that.

857
00:48:10,560 --> 00:48:15,879
Speaker 1: So yes, we have we are witnessed to the usefulness

858
00:48:16,200 --> 00:48:19,160
Speaker 1: of all of those tools that you mentioned.

859
00:48:20,239 --> 00:48:21,240
Speaker 3: Oh I'm so happy.

860
00:48:21,520 --> 00:48:21,719
Speaker 6: Yay.

861
00:48:23,719 --> 00:48:26,880
Speaker 3: The goal is to really perfect like you ladies are busy,

862
00:48:27,080 --> 00:48:30,280
Speaker 3: like you have families, you have work, you have jobs,

863
00:48:30,320 --> 00:48:33,280
Speaker 3: you have you have a life. So to the extent

864
00:48:33,360 --> 00:48:36,520
Speaker 3: that we can utilize tech tools to make your client

865
00:48:36,600 --> 00:48:40,160
Speaker 3: experience more robust and more streamlined, then we can do that.

866
00:48:40,280 --> 00:48:42,640
Speaker 3: And it's not going to cost me, you know, sleepless

867
00:48:42,719 --> 00:48:45,400
Speaker 3: nights writing in my notepack. Get back to Terry and

868
00:48:45,440 --> 00:48:48,160
Speaker 3: Dominique on this day. You know, it's just a it's

869
00:48:48,239 --> 00:48:51,839
Speaker 3: it's an automation that goes right into my inbox when

870
00:48:51,880 --> 00:48:52,279
Speaker 3: I need it.

871
00:48:53,440 --> 00:48:56,000
Speaker 2: I love it. I'm going to share a few more

872
00:48:56,120 --> 00:48:58,640
Speaker 2: tech tools in the after show, so letting make sure

873
00:48:58,640 --> 00:49:00,239
Speaker 2: you tune into the after show. But we're I want

874
00:49:00,280 --> 00:49:02,400
Speaker 2: to ask you about something that can be really challenging

875
00:49:02,880 --> 00:49:05,680
Speaker 2: before we shift up the energy of the conversation. So

876
00:49:06,400 --> 00:49:10,000
Speaker 2: why do you think it's important to hire fast and

877
00:49:10,239 --> 00:49:13,359
Speaker 2: fire faster? What tips do you have for letting people

878
00:49:13,400 --> 00:49:14,840
Speaker 2: go because I know I've had to let people go

879
00:49:14,960 --> 00:49:18,080
Speaker 2: in the past. It's not easy at all because you're

880
00:49:18,120 --> 00:49:21,360
Speaker 2: impacting someone's livelihood, right, But you're also trying to, you know,

881
00:49:21,520 --> 00:49:23,880
Speaker 2: focus on your business and what's best for your business.

882
00:49:23,920 --> 00:49:25,560
Speaker 2: So that is a process that has definitely been a

883
00:49:25,640 --> 00:49:28,040
Speaker 2: learning experience. But why do you think it's important to

884
00:49:28,360 --> 00:49:30,120
Speaker 2: hire fast and fire faster.

885
00:49:32,040 --> 00:49:34,319
Speaker 3: It is such a learning experience, and it's when I'm

886
00:49:34,320 --> 00:49:37,680
Speaker 3: still learning, like I and we talk about this often,

887
00:49:37,840 --> 00:49:40,920
Speaker 3: like we talk about the various books I read about hiring,

888
00:49:41,400 --> 00:49:43,759
Speaker 3: all of these podcasts that I listen to and like

889
00:49:44,000 --> 00:49:47,160
Speaker 3: just to try to become a better leader, because I

890
00:49:47,280 --> 00:49:50,120
Speaker 3: do feel like, you know, every time I let a

891
00:49:50,200 --> 00:49:52,440
Speaker 3: person go or every time I hire somebody, it's an

892
00:49:52,600 --> 00:49:56,960
Speaker 3: opportunity to learn how I can lead better. But hiring

893
00:49:57,560 --> 00:50:01,720
Speaker 3: slow and firing fast, or howiring fast and firing faster

894
00:50:02,400 --> 00:50:04,719
Speaker 3: is important because when you're a small business, you don't

895
00:50:04,760 --> 00:50:07,640
Speaker 3: have the luxury of accommodating someone who's not doing the job.

896
00:50:08,239 --> 00:50:10,239
Speaker 3: You know, maybe at a big law firm like I

897
00:50:10,440 --> 00:50:12,200
Speaker 3: was at before I started a firm for the culture,

898
00:50:12,640 --> 00:50:15,799
Speaker 3: or maybe a huge company like like Coca Cola or Salesforce,

899
00:50:16,160 --> 00:50:18,600
Speaker 3: you could probably get away with like maybe you know,

900
00:50:18,920 --> 00:50:22,120
Speaker 3: not having a person who is doing you know, the

901
00:50:22,239 --> 00:50:24,680
Speaker 3: best one hundred percent of the time. But when there's

902
00:50:24,880 --> 00:50:28,440
Speaker 3: only one person who has the responsibility for handling emails,

903
00:50:28,840 --> 00:50:31,160
Speaker 3: or when there's only one person that has a responsibility

904
00:50:31,200 --> 00:50:33,759
Speaker 3: for editing your podcast, or there's only one person that

905
00:50:33,800 --> 00:50:37,640
Speaker 3: has responsibility for handling your social media account, you know,

906
00:50:38,120 --> 00:50:41,160
Speaker 3: if things fall through the cracks that hurts your business,

907
00:50:41,239 --> 00:50:43,279
Speaker 3: and that hurts your bottom line, there is no other

908
00:50:43,400 --> 00:50:45,879
Speaker 3: person to do the thing that that person has been

909
00:50:46,239 --> 00:50:49,520
Speaker 3: given the specific responsibility to do. So I would say

910
00:50:49,800 --> 00:50:53,040
Speaker 3: when it comes to hiring, really be intentional. Yes, it's

911
00:50:53,200 --> 00:50:55,600
Speaker 3: you know, it's easy to hire fast and maybe on

912
00:50:56,320 --> 00:51:00,279
Speaker 3: task on specific you know, time limited projects, and may

913
00:51:00,320 --> 00:51:02,759
Speaker 3: be good to go to an upwork and maybe good

914
00:51:02,800 --> 00:51:04,399
Speaker 3: to go to a fire er. Maybe good to ask

915
00:51:04,400 --> 00:51:07,640
Speaker 3: your general community if you can hire independent contractor to

916
00:51:07,760 --> 00:51:10,319
Speaker 3: engage that specific task. But when it comes to your

917
00:51:10,440 --> 00:51:13,759
Speaker 3: long term sustainability, really thinking about not only who can

918
00:51:13,840 --> 00:51:16,320
Speaker 3: do the specific task at hand, but who can actually

919
00:51:16,400 --> 00:51:19,479
Speaker 3: help with your business, who can actually help your business grow,

920
00:51:19,880 --> 00:51:22,360
Speaker 3: who can actually help your business get to the next level.

921
00:51:22,760 --> 00:51:25,600
Speaker 3: That's really something that you want to consider as you

922
00:51:25,680 --> 00:51:29,000
Speaker 3: continue to grow in your impact. So you know, when

923
00:51:29,040 --> 00:51:31,080
Speaker 3: it comes to hiring people, ask people why do they

924
00:51:31,080 --> 00:51:34,080
Speaker 3: want to work for your organization? You know, what tools

925
00:51:34,120 --> 00:51:36,319
Speaker 3: do they bring to the table, Where do they see

926
00:51:36,360 --> 00:51:38,680
Speaker 3: the business going in a couple of years. Take your

927
00:51:38,760 --> 00:51:42,560
Speaker 3: time because the hiring and firing process can really deplete you,

928
00:51:43,120 --> 00:51:46,719
Speaker 3: not only just financially, but emotionally because I can't tell

929
00:51:46,719 --> 00:51:48,640
Speaker 3: you how many times I've just wanted to go under

930
00:51:48,719 --> 00:51:51,799
Speaker 3: my covers, put and put the sheets over my head

931
00:51:51,880 --> 00:51:54,360
Speaker 3: when I had to let yet another person go because

932
00:51:54,440 --> 00:51:56,759
Speaker 3: all that work that they were supposed to do was

933
00:51:56,800 --> 00:51:59,759
Speaker 3: now put back on my plate in order to get done.

934
00:51:59,800 --> 00:52:02,400
Speaker 3: And you know, and I come with excellent, So I

935
00:52:02,480 --> 00:52:04,160
Speaker 3: need to make sure that this work is done. Whether

936
00:52:04,200 --> 00:52:06,200
Speaker 3: it's done by them or me, it's going to get

937
00:52:06,280 --> 00:52:10,160
Speaker 3: done right. So when it comes to firing, I would

938
00:52:10,200 --> 00:52:14,040
Speaker 3: say a good tool to use, whether hiring or firing

939
00:52:14,239 --> 00:52:17,520
Speaker 3: is Last Pass. I really like last Pass because it

940
00:52:17,600 --> 00:52:21,280
Speaker 3: allows third parties and independent contract is to get access

941
00:52:21,360 --> 00:52:24,400
Speaker 3: to your systems by virtual of you sharing and cryptic

942
00:52:24,520 --> 00:52:27,480
Speaker 3: tech keys with them without sharing your password. So I

943
00:52:27,560 --> 00:52:30,560
Speaker 3: may share a last Pass with you know, a social

944
00:52:30,640 --> 00:52:33,880
Speaker 3: media manager to have access to my Instagram they'll be

945
00:52:34,000 --> 00:52:37,480
Speaker 3: able to log into Instagram or log into other social

946
00:52:37,560 --> 00:52:41,839
Speaker 3: media platforms without actually knowing the password to such platforms.

947
00:52:42,280 --> 00:52:45,880
Speaker 3: And that's amazing because if it becomes time to fire

948
00:52:45,960 --> 00:52:48,200
Speaker 3: them or let them go, all I gotta do is

949
00:52:48,239 --> 00:52:51,080
Speaker 3: go into my last past portal and delete or revoke

950
00:52:51,120 --> 00:52:54,760
Speaker 3: their access without having to change the password every single

951
00:52:54,840 --> 00:52:58,840
Speaker 3: time I hire or fire someone. So one thing that

952
00:52:59,120 --> 00:53:01,720
Speaker 3: I've learned to do when it comes to firing someone,

953
00:53:02,440 --> 00:53:05,200
Speaker 3: especially when it comes to using last pass, is maybe

954
00:53:05,320 --> 00:53:07,320
Speaker 3: like the day or two before, maybe a couple of

955
00:53:07,400 --> 00:53:10,120
Speaker 3: hours before you're deciding to let somebody go, you know,

956
00:53:10,239 --> 00:53:13,440
Speaker 3: take away their last pass access, because everybody's really nice

957
00:53:13,520 --> 00:53:15,360
Speaker 3: until you tell them that they don't have a job anymore.

958
00:53:15,840 --> 00:53:19,320
Speaker 3: So so making sure that you know you are protecting

959
00:53:19,360 --> 00:53:22,680
Speaker 3: the confidentiality of your firm, the confidentiality of your resource

960
00:53:23,280 --> 00:53:27,480
Speaker 3: by slowly removing and revoking access is going to be important.

961
00:53:27,960 --> 00:53:30,800
Speaker 3: And then you know, offering to either have an exit

962
00:53:30,920 --> 00:53:34,359
Speaker 3: interview or an exit conversation, thanking the person for their

963
00:53:34,480 --> 00:53:38,040
Speaker 3: time and letting them go, and making sure that you

964
00:53:38,120 --> 00:53:41,319
Speaker 3: know they've given back everything that they may have had

965
00:53:41,400 --> 00:53:43,839
Speaker 3: access to if there are certain documents that they've made

966
00:53:43,960 --> 00:53:47,000
Speaker 3: that have had access to making sure they give that

967
00:53:47,160 --> 00:53:51,279
Speaker 3: back to you. So essentially, in the grand scheme of

968
00:53:51,640 --> 00:53:55,680
Speaker 3: hiring fast and firing faster, make I think making sure

969
00:53:55,880 --> 00:53:59,880
Speaker 3: that you can quickly give and remove access is going

970
00:54:00,160 --> 00:54:01,520
Speaker 3: to be important as you scale.

971
00:54:02,280 --> 00:54:04,880
Speaker 2: So you know how we are right, We love black people,

972
00:54:04,960 --> 00:54:08,560
Speaker 2: We love our people. We want to support right and lady,

973
00:54:08,800 --> 00:54:12,320
Speaker 2: as y'all listening, you ever have an experience where you

974
00:54:12,760 --> 00:54:14,359
Speaker 2: you're like, you know, I'm going to support this black

975
00:54:14,400 --> 00:54:17,000
Speaker 2: owned business. Boom boom, bah, We're gonna do it, and

976
00:54:17,120 --> 00:54:20,560
Speaker 2: then you're like, bro, where the fuck is the stuff

977
00:54:20,600 --> 00:54:23,120
Speaker 2: that I order? Or you're like, yo, the customer service

978
00:54:23,239 --> 00:54:26,120
Speaker 2: is trash, y'all? When we want to support one another,

979
00:54:26,160 --> 00:54:28,239
Speaker 2: because it's happened so many times, it's happened quite a

980
00:54:28,280 --> 00:54:31,160
Speaker 2: few times, and I've heard that sometimes it's because there

981
00:54:31,200 --> 00:54:33,520
Speaker 2: are white companies that have a bit more resources that

982
00:54:33,600 --> 00:54:36,560
Speaker 2: they can dedicate to customer service or whatever it is, right,

983
00:54:36,640 --> 00:54:38,840
Speaker 2: or some people maybe just weren't taught, y'all, what do

984
00:54:39,000 --> 00:54:41,080
Speaker 2: we do when we want to support our community, but

985
00:54:41,160 --> 00:54:45,400
Speaker 2: when the quality or the customer service is lacking and

986
00:54:45,520 --> 00:54:48,279
Speaker 2: we need we are our standard is excellent, right, Like,

987
00:54:48,360 --> 00:54:50,920
Speaker 2: what do we do in that situation because it's a

988
00:54:50,960 --> 00:54:51,680
Speaker 2: truth one.

989
00:54:53,040 --> 00:54:53,880
Speaker 1: Right yourself.

990
00:54:54,400 --> 00:54:57,200
Speaker 2: Okay, yes, you know, I can't.

991
00:54:57,360 --> 00:55:00,640
Speaker 3: You know, it's interesting. Ideally I want to be Ayamla

992
00:55:00,760 --> 00:55:03,480
Speaker 3: to everybody and have them lay on my bosom and

993
00:55:03,680 --> 00:55:08,600
Speaker 3: like really mentor everyone. But it's hard. It's hard, you know,

994
00:55:08,920 --> 00:55:10,880
Speaker 3: and one of the things, and I'll just kind of

995
00:55:10,920 --> 00:55:14,319
Speaker 3: be really real, like I've hired people of color, I've

996
00:55:14,400 --> 00:55:16,320
Speaker 3: hired white people, I've hired all types of people. So

997
00:55:16,440 --> 00:55:18,719
Speaker 3: I don't think this is anything that's particular to any

998
00:55:18,840 --> 00:55:23,400
Speaker 3: particular you know, race or demographic. We just I'm just

999
00:55:23,760 --> 00:55:26,320
Speaker 3: very intention about hiring like black and brown people. So

1000
00:55:26,480 --> 00:55:28,319
Speaker 3: I happen to experience it more with black and brown

1001
00:55:28,360 --> 00:55:30,719
Speaker 3: people because I happen to hire more of them. But

1002
00:55:31,000 --> 00:55:34,920
Speaker 3: what I will say in terms of my experience, I

1003
00:55:35,120 --> 00:55:37,719
Speaker 3: do my research on every business that I happen to

1004
00:55:37,760 --> 00:55:40,640
Speaker 3: come across before I'm investing my coins in them. And

1005
00:55:40,719 --> 00:55:42,480
Speaker 3: what I mean by that is like I'm looking at

1006
00:55:42,520 --> 00:55:45,360
Speaker 3: their social media platforms. I'm looking at how they're showing

1007
00:55:45,440 --> 00:55:47,960
Speaker 3: up online. I'm looking to make sure that they have

1008
00:55:48,120 --> 00:55:51,320
Speaker 3: no complaints with the Better Business Bureau. I'm asking for

1009
00:55:51,480 --> 00:55:54,560
Speaker 3: people who have maybe paid for their services. I may

1010
00:55:54,640 --> 00:55:57,880
Speaker 3: be connecting with them, connecting with the past clients or

1011
00:55:57,920 --> 00:56:01,400
Speaker 3: the past service recipients on LinkedIn, asking if I can

1012
00:56:01,480 --> 00:56:04,319
Speaker 3: have a call with them, Like, I'm very, very intentional

1013
00:56:04,760 --> 00:56:07,560
Speaker 3: about just making sure that my investment goes far. Is

1014
00:56:07,600 --> 00:56:10,279
Speaker 3: it always fool proof? No, because you know there are

1015
00:56:10,320 --> 00:56:12,000
Speaker 3: times where you know you just want to make sure

1016
00:56:12,040 --> 00:56:14,719
Speaker 3: that you're investing in these businesses, specifically business that look

1017
00:56:14,840 --> 00:56:17,359
Speaker 3: like yours. But I think, if nothing else, the thing

1018
00:56:17,400 --> 00:56:19,759
Speaker 3: that motivates me to do all this research is the

1019
00:56:19,840 --> 00:56:22,320
Speaker 3: fact that I have a responsibility to my purpose, and

1020
00:56:22,400 --> 00:56:25,279
Speaker 3: I have responsibility to my clients. And if if the

1021
00:56:25,360 --> 00:56:30,200
Speaker 3: service providers and the vendors are providing shoddy or mediocre work,

1022
00:56:30,520 --> 00:56:34,680
Speaker 3: then that compromises my ability to provide excellent services to

1023
00:56:34,920 --> 00:56:41,040
Speaker 3: my clients. Like I come from dynamically privileged places where

1024
00:56:41,160 --> 00:56:44,520
Speaker 3: excellence was just the standard. Like I when I studied

1025
00:56:44,520 --> 00:56:48,640
Speaker 3: for the California Bar Exam, it was not uncommon to

1026
00:56:48,840 --> 00:56:51,480
Speaker 3: like still work a full time job while studying for

1027
00:56:51,520 --> 00:56:54,080
Speaker 3: the hardest bar exam in the country, which I did,

1028
00:56:54,280 --> 00:56:56,000
Speaker 3: and pass the Bar Exam on the first rold. It's

1029
00:56:56,040 --> 00:56:57,759
Speaker 3: just like this is kind of like what we do.

1030
00:56:58,520 --> 00:57:03,560
Speaker 3: So I knew that when I started firm for the Culture,

1031
00:57:03,760 --> 00:57:08,200
Speaker 3: I wanted to bring this level of quality to black

1032
00:57:08,280 --> 00:57:12,520
Speaker 3: and brown and business owners and social entrepreneurs without having

1033
00:57:12,600 --> 00:57:15,000
Speaker 3: them pay seven hundred dollars per hour, which was my

1034
00:57:15,040 --> 00:57:17,840
Speaker 3: bailable rate when I was at this law firm. So

1035
00:57:17,920 --> 00:57:20,120
Speaker 3: I knew that the way that I had to do

1036
00:57:20,320 --> 00:57:24,000
Speaker 3: that was by demanding excellence of everybody who came who

1037
00:57:24,120 --> 00:57:27,680
Speaker 3: had access to me and my business. That means demanding

1038
00:57:27,720 --> 00:57:32,120
Speaker 3: excellence of my team. That means demanding excellence of vendors,

1039
00:57:32,560 --> 00:57:37,280
Speaker 3: and if unfortunately that can't be achieved, then it means

1040
00:57:37,400 --> 00:57:41,040
Speaker 3: departing in love and going to the vendor who can

1041
00:57:42,040 --> 00:57:45,520
Speaker 3: go right to that standard. Like you see Terry Dominique,

1042
00:57:45,520 --> 00:57:47,880
Speaker 3: you see our firms, you see our services like we

1043
00:57:48,080 --> 00:57:53,000
Speaker 3: are very intentional about making sure that you have high

1044
00:57:53,120 --> 00:57:57,720
Speaker 3: quality services, that you have a streamlined platform experience. And

1045
00:57:57,880 --> 00:58:03,280
Speaker 3: that is because I've been given privilege and to access

1046
00:58:03,840 --> 00:58:08,560
Speaker 3: these top quality places, and I refuse, I refuse to

1047
00:58:08,720 --> 00:58:13,760
Speaker 3: lessen that quality simply because now my clients are more

1048
00:58:13,960 --> 00:58:16,880
Speaker 3: likely to look like me. I can't. I won't. So

1049
00:58:17,080 --> 00:58:19,960
Speaker 3: because I won't, no one who has access to me

1050
00:58:20,160 --> 00:58:21,439
Speaker 3: is allowed to do that as well.

1051
00:58:22,360 --> 00:58:24,200
Speaker 2: I love that so it's like, if the quality is

1052
00:58:24,200 --> 00:58:25,640
Speaker 2: the same, that's how I am. If the quality is

1053
00:58:25,680 --> 00:58:28,520
Speaker 2: the same, right, then I'm usually going to go black.

1054
00:58:28,560 --> 00:58:30,480
Speaker 2: But if it's like if something's lacking, then it's like, okay,

1055
00:58:30,520 --> 00:58:32,560
Speaker 2: we got to make some adjustments. Dom you said something

1056
00:58:32,560 --> 00:58:34,360
Speaker 2: about your higher self is going to say something, what

1057
00:58:34,400 --> 00:58:36,840
Speaker 2: would you say for this scenario that it is a

1058
00:58:36,920 --> 00:58:37,320
Speaker 2: tough one.

1059
00:58:38,120 --> 00:58:39,600
Speaker 3: You might need to teach me, don.

1060
00:58:41,560 --> 00:58:43,480
Speaker 1: But I think you touched on it right like that

1061
00:58:43,960 --> 00:58:46,960
Speaker 1: you did touch on it in terms of like, if

1062
00:58:47,040 --> 00:58:50,680
Speaker 1: this is something that a service that I'm investing in

1063
00:58:51,200 --> 00:58:56,000
Speaker 1: for my business, then my higher self is going to

1064
00:58:56,040 --> 00:59:01,320
Speaker 1: have a conversation with them around what my expectations were.

1065
00:59:01,960 --> 00:59:05,560
Speaker 1: And then I might also at my highest self get

1066
00:59:05,680 --> 00:59:11,120
Speaker 1: curious around what may be happening with them, right because

1067
00:59:11,560 --> 00:59:15,200
Speaker 1: if it's particularly like when it's us, if there's something

1068
00:59:15,280 --> 00:59:18,160
Speaker 1: that's happening with them that's preventing them from providing the

1069
00:59:18,320 --> 00:59:21,600
Speaker 1: services that I need and that they promised, then I

1070
00:59:21,680 --> 00:59:24,840
Speaker 1: want to be able to give them that feedback so

1071
00:59:25,080 --> 00:59:29,360
Speaker 1: then they can improve. And maybe I'm probably gonna send

1072
00:59:29,400 --> 00:59:31,480
Speaker 1: them to rookies so that you can get them together

1073
00:59:31,640 --> 00:59:34,880
Speaker 1: with all the resources that they need to be to

1074
00:59:35,040 --> 00:59:38,760
Speaker 1: be better, and so I think I want I want

1075
00:59:38,880 --> 00:59:43,400
Speaker 1: to when it's us, I will say something. Now, if

1076
00:59:43,440 --> 00:59:45,720
Speaker 1: it's just the restaurant that I'm going to for dinner,

1077
00:59:46,760 --> 00:59:49,080
Speaker 1: then okay, I'm probably not I'm probably not gonna say much,

1078
00:59:50,120 --> 00:59:54,120
Speaker 1: but I just won't return there, and if someone asked,

1079
00:59:54,680 --> 00:59:56,440
Speaker 1: I'll tell them what my experience was.

1080
00:59:57,080 --> 01:00:01,400
Speaker 3: Yeah, but for sure, the business, like you said, like,

1081
01:00:01,560 --> 01:00:01,960
Speaker 3: you have.

1082
01:00:02,120 --> 01:00:06,040
Speaker 1: To be willing to speak up because it's going to

1083
01:00:06,160 --> 01:00:09,040
Speaker 1: reflect through you when customers come to you.

1084
01:00:09,600 --> 01:00:12,520
Speaker 3: Absolutely, and I think it's a balance. I think, you know,

1085
01:00:13,040 --> 01:00:15,800
Speaker 3: I think, like everything, you have to have discernment as

1086
01:00:15,880 --> 01:00:18,360
Speaker 3: to whether to give feedback. There are times where I

1087
01:00:18,440 --> 01:00:24,240
Speaker 3: don't give feedback because my self care and my radical

1088
01:00:24,320 --> 01:00:28,080
Speaker 3: grace to myself is more important in that instance than

1089
01:00:28,520 --> 01:00:32,040
Speaker 3: trying to give somebody feedback, especially if they're not necessarily

1090
01:00:32,160 --> 01:00:35,160
Speaker 3: receptive to it at that point. So oftentimes what I've

1091
01:00:35,280 --> 01:00:38,760
Speaker 3: learned to do is I ask someone if they're willing

1092
01:00:38,840 --> 01:00:43,000
Speaker 3: to receive feedback, because just like I literally mind the

1093
01:00:43,080 --> 01:00:45,360
Speaker 3: business that pays me, I'm mind my business like I

1094
01:00:46,000 --> 01:00:51,440
Speaker 3: mind my business until somebody explicitly gives me permission to

1095
01:00:51,640 --> 01:00:56,080
Speaker 3: get up in their business. Essentially, so I will ask someone, hey,

1096
01:00:56,240 --> 01:00:59,440
Speaker 3: are you open to feedback, and it's at that moment,

1097
01:01:00,000 --> 01:01:02,120
Speaker 3: and I may get feedback, whether again it's a loom

1098
01:01:02,240 --> 01:01:05,840
Speaker 3: video or whether it's a phone conversation. But I think,

1099
01:01:06,000 --> 01:01:09,280
Speaker 3: you know, like everything, there has to be you know,

1100
01:01:09,400 --> 01:01:12,040
Speaker 3: discernment and also a balance like I can't I told you,

1101
01:01:12,160 --> 01:01:14,720
Speaker 3: I'm not a yalla, like I can't not everybody is

1102
01:01:14,760 --> 01:01:18,320
Speaker 3: my beloved, like I'm not out here. I'm not out

1103
01:01:18,360 --> 01:01:21,600
Speaker 3: here just giving feedback willy nilly. And also there are

1104
01:01:21,720 --> 01:01:25,680
Speaker 3: resources doctor dom. You're a therapist. People pay you to

1105
01:01:26,040 --> 01:01:29,920
Speaker 3: tell them about themselves, right, so, like you know, there

1106
01:01:29,960 --> 01:01:33,120
Speaker 3: are definitely resources that people can go to. And I

1107
01:01:33,200 --> 01:01:35,280
Speaker 3: do have some free resources for that too, like if

1108
01:01:35,320 --> 01:01:38,080
Speaker 3: you want to if you want some therapy, the Potter's

1109
01:01:38,120 --> 01:01:42,680
Speaker 3: House gives free mental health services. So anyways, there are

1110
01:01:42,800 --> 01:01:46,880
Speaker 3: free and low cost resources to get together per se

1111
01:01:47,200 --> 01:01:47,720
Speaker 3: as well.

1112
01:01:48,560 --> 01:01:50,640
Speaker 2: I love it. Thank you so much for you were

1113
01:01:50,800 --> 01:01:53,160
Speaker 2: just you're the truth. And at this point in the conversation,

1114
01:01:53,280 --> 01:01:56,320
Speaker 2: you've dropped so many gems. You've given us so much already,

1115
01:01:56,400 --> 01:01:58,240
Speaker 2: we want to shift up the energy so you already

1116
01:01:58,280 --> 01:02:03,320
Speaker 2: know what's about to happen, okay, because we recognize appreciate

1117
01:02:03,400 --> 01:02:06,880
Speaker 2: and celebrate the multifaceted woman. And we believe that it's

1118
01:02:06,920 --> 01:02:12,720
Speaker 2: okay to be bougie, classy and ratchet. Okay, and we

1119
01:02:13,000 --> 01:02:14,880
Speaker 2: know that you can still be elegant and dance to

1120
01:02:14,920 --> 01:02:17,720
Speaker 2: strip club music. We've probably all done it together, right.

1121
01:02:18,120 --> 01:02:22,360
Speaker 2: We want to invite you too the oh you blatchet segment?

1122
01:02:22,520 --> 01:02:24,480
Speaker 2: So do you take on the challenge?

1123
01:02:25,040 --> 01:02:26,800
Speaker 3: Absolutely? It would be my honor?

1124
01:02:27,600 --> 01:02:31,320
Speaker 2: Ay, okay, Okay, So here's what about to happen, rookie.

1125
01:02:31,320 --> 01:02:35,600
Speaker 2: We have three questions for you. We have three sentence completions,

1126
01:02:35,640 --> 01:02:38,479
Speaker 2: and then we have three photos from your instagram Okay,

1127
01:02:38,640 --> 01:02:41,200
Speaker 2: all up another screen, and we want you to choose

1128
01:02:41,200 --> 01:02:43,600
Speaker 2: a number between one and three, and we're going to choose.

1129
01:02:43,680 --> 01:02:45,320
Speaker 2: We're going to show you one of those photos, and

1130
01:02:45,400 --> 01:02:47,480
Speaker 2: what we want you to do is provide more context,

1131
01:02:47,560 --> 01:02:50,000
Speaker 2: tell us what we wouldn't know about this photo just

1132
01:02:50,080 --> 01:02:53,880
Speaker 2: by looking at it, and then we're going to finish off. Okay,

1133
01:02:54,200 --> 01:02:54,760
Speaker 2: are you ready?

1134
01:02:55,040 --> 01:02:55,920
Speaker 3: I'm a little scared.

1135
01:02:58,800 --> 01:03:00,800
Speaker 2: I'm a fast in vite to doctor down to take

1136
01:03:00,880 --> 01:03:01,320
Speaker 2: it up.

1137
01:03:02,360 --> 01:03:03,040
Speaker 3: I'm excited.

1138
01:03:04,120 --> 01:03:07,640
Speaker 1: Okay, Okay, So we're gonna keep it well, the question

1139
01:03:08,400 --> 01:03:10,800
Speaker 1: is gonna be classy, but you can be ratchet.

1140
01:03:10,520 --> 01:03:11,680
Speaker 3: If you want in your answer.

1141
01:03:12,320 --> 01:03:18,200
Speaker 1: So what's the best piece of wisdom or advice you've

1142
01:03:18,240 --> 01:03:19,000
Speaker 1: ever received?

1143
01:03:19,960 --> 01:03:28,040
Speaker 3: I think access cost sacrifice. So there are dynamic, amazing,

1144
01:03:28,640 --> 01:03:33,640
Speaker 3: like very very high powered people that I've had access to,

1145
01:03:34,680 --> 01:03:39,120
Speaker 3: but it was not as results of like sliding into

1146
01:03:39,200 --> 01:03:43,280
Speaker 3: their dms, right Like, it was really as results of

1147
01:03:43,360 --> 01:03:47,400
Speaker 3: paying to go to their conferences or investing in their services.

1148
01:03:48,280 --> 01:03:53,480
Speaker 3: And I think once you invest in somebody's services, you

1149
01:03:53,640 --> 01:03:56,919
Speaker 3: actually show them I am willing to support you, which

1150
01:03:57,040 --> 01:04:01,240
Speaker 3: makes them a lot more open to pouring back that support.

1151
01:04:01,800 --> 01:04:04,160
Speaker 3: So I think the best advice that I've ever received

1152
01:04:04,320 --> 01:04:08,560
Speaker 3: was access cost sacrifice. Access require sacrifice.

1153
01:04:09,600 --> 01:04:14,280
Speaker 2: Beautiful, beautiful gem All right, rookie, Now I have four

1154
01:04:14,360 --> 01:04:19,520
Speaker 2: words for you. Okay, Okay, you want two step Okay,

1155
01:04:19,600 --> 01:04:20,400
Speaker 2: twork or two step.

1156
01:04:21,480 --> 01:04:25,680
Speaker 3: Oh you know I have to twork. I have to work.

1157
01:04:25,760 --> 01:04:32,240
Speaker 3: It's been a good year so far. You know, I

1158
01:04:32,320 --> 01:04:35,400
Speaker 3: survived COVID, So we gotta we gotta twork it for

1159
01:04:35,480 --> 01:04:35,960
Speaker 3: the culture.

1160
01:04:36,520 --> 01:04:38,240
Speaker 2: Okay, work it for the culture.

1161
01:04:38,800 --> 01:04:42,360
Speaker 1: Okay, Now, while you over there to working for the culture.

1162
01:04:43,520 --> 01:04:47,200
Speaker 1: What sexy item are you gonna wear? What's the sexiest

1163
01:04:47,320 --> 01:04:48,760
Speaker 1: item that you own?

1164
01:04:51,000 --> 01:04:56,440
Speaker 3: Booty shorts. Like we talked about this. I need I

1165
01:04:56,520 --> 01:05:01,080
Speaker 3: need the cultivating her space spot with the booty shorts

1166
01:05:01,240 --> 01:05:04,040
Speaker 3: very soon. Please let me know. Let's have that, because

1167
01:05:05,360 --> 01:05:08,360
Speaker 3: you know I have you know I have nigide, I

1168
01:05:08,400 --> 01:05:09,440
Speaker 3: have ni jeans.

1169
01:05:13,480 --> 01:05:15,640
Speaker 6: I mean small, small, Let's listen. I'm trying to be

1170
01:05:15,760 --> 01:05:22,040
Speaker 6: home now, I'm trying to be home. So I love it,

1171
01:05:22,600 --> 01:05:23,720
Speaker 6: I mean booty shorts.

1172
01:05:25,200 --> 01:05:28,920
Speaker 2: We'll take it. We love it. You know, ain't nothing

1173
01:05:28,960 --> 01:05:33,400
Speaker 2: like a good pair of booty shorts. Okay, exactly, all right,

1174
01:05:33,720 --> 01:05:35,840
Speaker 2: we're going to move on to our sentence completions. Okay,

1175
01:05:35,960 --> 01:05:40,000
Speaker 2: so here's your sentence completion. One question or topic I

1176
01:05:40,160 --> 01:05:42,920
Speaker 2: wish people asked me about more often is.

1177
01:05:44,440 --> 01:05:51,400
Speaker 3: Relationships. Yeah, I would say relationships. I've learned a lot

1178
01:05:52,040 --> 01:05:55,520
Speaker 3: about I'm actually giving like I think like a workshop

1179
01:05:55,560 --> 01:06:00,160
Speaker 3: on relationships very soon, which is interesting. But yeah, so

1180
01:06:01,440 --> 01:06:05,560
Speaker 3: I've learned a lot about relationships. So by virtually by background,

1181
01:06:05,600 --> 01:06:08,680
Speaker 3: I grew up in a single parent household like domestically

1182
01:06:08,720 --> 01:06:12,640
Speaker 3: abusive environment and definitely did not have a healthy take

1183
01:06:12,720 --> 01:06:15,880
Speaker 3: on relationships at all. But threw a lot of coaching,

1184
01:06:16,040 --> 01:06:19,840
Speaker 3: a lot of therapy, a lot of investment and resources.

1185
01:06:19,960 --> 01:06:23,200
Speaker 3: I think I have a significantly healthier perspective on relationships

1186
01:06:23,640 --> 01:06:26,000
Speaker 3: and am privileged to be in a very healthy relationship.

1187
01:06:26,080 --> 01:06:28,240
Speaker 3: So I would say relationships are definitely the thing that

1188
01:06:28,840 --> 01:06:30,680
Speaker 3: I wish people ask me about more because I have

1189
01:06:30,760 --> 01:06:31,439
Speaker 3: some things to say.

1190
01:06:32,480 --> 01:06:37,400
Speaker 1: Okay, I mean you set yourself up there. Oh lord,

1191
01:06:40,400 --> 01:06:47,200
Speaker 1: So what's the most important thing that we should all

1192
01:06:47,400 --> 01:06:49,680
Speaker 1: pay attention to in relationship?

1193
01:06:51,160 --> 01:06:58,200
Speaker 3: I would say, for me, whether they really align with

1194
01:06:58,320 --> 01:07:02,120
Speaker 3: your core values? Like I think, and I'm sure, like

1195
01:07:02,360 --> 01:07:04,560
Speaker 3: you know, we're not. I'm not the only one in

1196
01:07:04,680 --> 01:07:07,360
Speaker 3: this conversation that's in a relationship. But I think the

1197
01:07:07,440 --> 01:07:11,840
Speaker 3: thing that has been really really important for me as

1198
01:07:11,960 --> 01:07:17,000
Speaker 3: I've dated, as I've talked with people, is like, are

1199
01:07:17,080 --> 01:07:19,320
Speaker 3: you a lot with my core values? And my core

1200
01:07:19,440 --> 01:07:23,240
Speaker 3: values include like integrity and growth and God and all

1201
01:07:23,320 --> 01:07:29,640
Speaker 3: that great stuff. And you know, as much as I thought, oh,

1202
01:07:30,040 --> 01:07:31,720
Speaker 3: this is not a big deal, we can just talk

1203
01:07:31,760 --> 01:07:35,080
Speaker 3: about it later, it really is a big deal. And

1204
01:07:35,120 --> 01:07:38,080
Speaker 3: it's something that you revisit over and over and over

1205
01:07:38,200 --> 01:07:42,080
Speaker 3: again in a way that can really disrupt a relationship

1206
01:07:42,160 --> 01:07:45,360
Speaker 3: rather than simply forming a foundation upon which you build

1207
01:07:45,400 --> 01:07:49,680
Speaker 3: your life. So I would say, really having your core

1208
01:07:49,840 --> 01:07:53,760
Speaker 3: values in alignment with each other are going to be important.

1209
01:07:53,840 --> 01:07:56,440
Speaker 3: Like you can you can disagree on whether you know

1210
01:07:57,080 --> 01:08:00,520
Speaker 3: you like snickers versus twits, you can disagree on whether

1211
01:08:01,200 --> 01:08:04,000
Speaker 3: you know you prefer nachos versus hot dogs and the movies,

1212
01:08:04,160 --> 01:08:07,000
Speaker 3: but if your core values are not aligned, it's just

1213
01:08:07,080 --> 01:08:09,440
Speaker 3: going to be really hard to have a sustainable relationship.

1214
01:08:10,680 --> 01:08:12,840
Speaker 2: And is a great piece of advice. And we have

1215
01:08:13,120 --> 01:08:17,240
Speaker 2: one last sentence completion for you. Yeah, and this sentence

1216
01:08:17,439 --> 01:08:21,600
Speaker 2: completion is what I love most about myself is.

1217
01:08:22,960 --> 01:08:28,479
Speaker 3: I'm very resourceful, like I am, And that's something that

1218
01:08:28,600 --> 01:08:32,120
Speaker 3: I think I'm really just stepping fully into. I used

1219
01:08:32,120 --> 01:08:37,479
Speaker 3: to be so nervous about being the person who could

1220
01:08:37,600 --> 01:08:41,200
Speaker 3: drop like ten or twenty resources, but I've just all

1221
01:08:41,320 --> 01:08:43,479
Speaker 3: I think the way I've gotten to where I've gotten

1222
01:08:44,320 --> 01:08:48,400
Speaker 3: was really by being a researcher. Like I love researching.

1223
01:08:48,920 --> 01:08:52,160
Speaker 3: It's something that that continues to serve me as an attorney.

1224
01:08:52,840 --> 01:08:55,479
Speaker 3: But not only do I research for like legal precedent

1225
01:08:55,680 --> 01:08:58,720
Speaker 3: and arguments that could help our client's case, but I

1226
01:08:58,720 --> 01:09:01,880
Speaker 3: also resource for resource. Is I mean I also research

1227
01:09:01,960 --> 01:09:06,280
Speaker 3: for resources. I research for things that help me, for

1228
01:09:06,400 --> 01:09:08,320
Speaker 3: things that I can read, for things that can help

1229
01:09:08,400 --> 01:09:11,160
Speaker 3: me grow. So I think being resourceful is something I

1230
01:09:11,280 --> 01:09:12,360
Speaker 3: really love about myself.

1231
01:09:13,040 --> 01:09:15,479
Speaker 2: We love it, we love it, and LOOKI we just

1232
01:09:15,640 --> 01:09:17,400
Speaker 2: want to you know, we want you to choose a

1233
01:09:17,479 --> 01:09:20,160
Speaker 2: number between one and three so you can pull this

1234
01:09:20,240 --> 01:09:22,760
Speaker 2: photo from your ig and you can tell us you

1235
01:09:22,840 --> 01:09:28,960
Speaker 2: know what's going on. Okay, Okay, the nervous.

1236
01:09:30,400 --> 01:09:31,920
Speaker 3: I'll show you two.

1237
01:09:32,120 --> 01:09:36,960
Speaker 2: Okay, let me pull that number two. It's not I'm

1238
01:09:37,000 --> 01:09:38,600
Speaker 2: so glad you chose this picture because this is just

1239
01:09:38,680 --> 01:09:45,080
Speaker 2: so cute. You serve and face that. Okay, you got

1240
01:09:45,160 --> 01:09:48,920
Speaker 2: to go to Patreon, tell us what's happening here? I

1241
01:09:49,120 --> 01:09:49,839
Speaker 2: love that photo.

1242
01:09:50,240 --> 01:09:56,320
Speaker 3: So Okay, So I just celebrated my first year in

1243
01:09:56,520 --> 01:10:01,680
Speaker 3: business and my a friend of mine, who is this

1244
01:10:01,960 --> 01:10:07,599
Speaker 3: awesome photographer, she agreed to engage a second photo shoot

1245
01:10:07,640 --> 01:10:10,800
Speaker 3: with me. So at the time, you know, I had

1246
01:10:11,479 --> 01:10:14,960
Speaker 3: just a regular turtleneck shirt. I didn't have a red lipt,

1247
01:10:15,000 --> 01:10:18,759
Speaker 3: I didn't have my glasses, I didn't have anything. And Jesus,

1248
01:10:18,840 --> 01:10:23,960
Speaker 3: like this awesome white woman and really sweet. I actually

1249
01:10:24,160 --> 01:10:25,880
Speaker 3: know her husband because we used to work together at

1250
01:10:25,880 --> 01:10:27,880
Speaker 3: the law firm that I used to work at. And

1251
01:10:29,080 --> 01:10:32,240
Speaker 3: like a few photos before that, I'm super super nervous

1252
01:10:32,280 --> 01:10:35,680
Speaker 3: I'm taking all of these, like, you know, play small photos.

1253
01:10:35,760 --> 01:10:38,360
Speaker 3: I'm trying to look kind of cute and quaint. And

1254
01:10:38,520 --> 01:10:41,599
Speaker 3: then she decides around that time to put on Beyonce

1255
01:10:41,800 --> 01:10:46,559
Speaker 3: black is King. She blasted. She gives me red lif

1256
01:10:46,640 --> 01:10:49,519
Speaker 3: stick and she's like, you are firm, but the mother

1257
01:10:49,680 --> 01:10:58,760
Speaker 3: fucking culture, Oh that don't work. At that point that

1258
01:10:58,880 --> 01:11:00,800
Speaker 3: I put on the red list, I put on the

1259
01:11:00,920 --> 01:11:03,120
Speaker 3: glasses and this is the this is the beautiful thing

1260
01:11:03,160 --> 01:11:06,360
Speaker 3: about just having dynamic allies, right, put on the red list,

1261
01:11:06,800 --> 01:11:10,919
Speaker 3: put on the glasses, have Beyonce blasting in the background,

1262
01:11:11,000 --> 01:11:13,759
Speaker 3: and I was taking pictures like it was nobody's business.

1263
01:11:13,840 --> 01:11:15,320
Speaker 3: So yeah, that was a really fun one.

1264
01:11:16,080 --> 01:11:18,840
Speaker 2: What a cool story behind that, and you were just

1265
01:11:18,960 --> 01:11:20,760
Speaker 2: serving boss ass by trade there.

1266
01:11:20,800 --> 01:11:21,200
Speaker 3: Okay, I.

1267
01:11:23,360 --> 01:11:30,880
Speaker 1: Gotta let you know. Okay, I love it. I love it,

1268
01:11:31,160 --> 01:11:35,400
Speaker 1: And so Rookie, you know how we do we know

1269
01:11:35,920 --> 01:11:40,640
Speaker 1: you know, we love being around you. We love our

1270
01:11:41,360 --> 01:11:45,000
Speaker 1: attorney client meetings or like Terry said earlier, are not

1271
01:11:45,520 --> 01:11:49,120
Speaker 1: like what we most would think and any client meeting

1272
01:11:49,160 --> 01:11:54,519
Speaker 1: would be. And we want our listeners to be able

1273
01:11:54,560 --> 01:11:57,599
Speaker 1: to connect with you. We want our listeners to level

1274
01:11:57,720 --> 01:12:04,200
Speaker 1: up their businesses and trademark so where can our folks

1275
01:12:04,400 --> 01:12:04,840
Speaker 1: find you?

1276
01:12:05,760 --> 01:12:08,920
Speaker 3: Absolutely, and I should also note the feeling is mutual.

1277
01:12:09,080 --> 01:12:13,000
Speaker 3: It's such an amazing privilege to you know, have you

1278
01:12:13,280 --> 01:12:18,320
Speaker 3: as my clients. I say, just the tenacity, the determination,

1279
01:12:19,040 --> 01:12:25,439
Speaker 3: the amazing like boss assness that I see in both you,

1280
01:12:26,120 --> 01:12:29,960
Speaker 3: Terry and Dominique has has been inspirational, dynamically inspirational. So

1281
01:12:30,080 --> 01:12:33,679
Speaker 3: thank you for giving me the privilege to help advocate

1282
01:12:33,920 --> 01:12:37,120
Speaker 3: on your behalf. So where people can find me? You

1283
01:12:37,200 --> 01:12:40,360
Speaker 3: can go to Firm for Theeculture dot com, firm for

1284
01:12:40,439 --> 01:12:42,880
Speaker 3: the Culture Forward slash book. If you want to book

1285
01:12:42,920 --> 01:12:45,799
Speaker 3: a car with us, you can go to my LinkedIn

1286
01:12:46,200 --> 01:12:48,200
Speaker 3: you can we have a Firm for the Culture page.

1287
01:12:48,560 --> 01:12:51,240
Speaker 3: You can also friend me on LinkedIn. I love connecting

1288
01:12:51,280 --> 01:12:54,439
Speaker 3: with people on LinkedIn. So kayatu to Johnny, we can

1289
01:12:54,560 --> 01:12:56,400
Speaker 3: have I can have the show note. I'm sure you

1290
01:12:56,439 --> 01:12:58,640
Speaker 3: can have the right spelling in the show notes. You

1291
01:12:58,720 --> 01:13:01,160
Speaker 3: can also connect with us on on Twitter at Firm

1292
01:13:01,479 --> 01:13:05,120
Speaker 3: number four The Culture. That's Firm number four the Culture,

1293
01:13:05,640 --> 01:13:09,240
Speaker 3: and we give a lot of free and low cost education.

1294
01:13:09,840 --> 01:13:11,600
Speaker 3: A lot of people call us the Tom Shoes of

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Speaker 3: legal services in the sense that for every client that

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Speaker 3: we pick for every client that pays us. We actually

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Speaker 3: give a free or low cost legal education workshop to

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Speaker 3: diverse and social entrepreneurs. So we have quite a few

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Speaker 3: coming up this year. So if you want to get

1300
01:13:26,640 --> 01:13:28,600
Speaker 3: a free ticket, feel free to reach out to us.

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01:13:28,720 --> 01:13:32,679
Speaker 3: Go to firmfotheculture dot com and you can get access

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Speaker 3: to our workshops that talk about not only brand protection,

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Speaker 3: but brand monetization and brand ownership.

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Speaker 2: Amazing. Thank you so much for your time, Rookie.

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Speaker 3: Thank you. I love this, Thank you, thank you.

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Speaker 2: Hey lady, it's Terry here from the Cultivating your Space podcast.

1307
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Speaker 2: I'm hosting a free podcasting masterclass where I'm going to

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Speaker 2: teach you how to create your impactful podcast and how

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Speaker 2: you can generate multiple streams of income. You can visit

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Speaker 2: podcast with Terry dot com to register for free. I

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Speaker 2: hope to see you there.

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Speaker 1: You thanks for joining us today. Please note that our

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01:14:09,640 --> 01:14:15,320
Speaker 1: show may contain conversations about self help, advice, self empowerment,

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01:14:15,880 --> 01:14:19,040
Speaker 1: and mental health, but is by no means meant to

1315
01:14:19,080 --> 01:14:23,000
Speaker 1: be a substitute for an ongoing formal relationship with a

1316
01:14:23,120 --> 01:14:26,840
Speaker 1: trained mental health provider. If you are someone you know

1317
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Speaker 1: is in need of mental health care, please visit a

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Speaker 1: therapy for black Girls Directory Psychology Today, or contact your

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Speaker 1: insurance provider.

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Speaker 7: If you liked what you heard and want to keep

1321
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Speaker 7: the conversation going, visit our website at cultivatinghirspace dot com

1322
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Speaker 7: and be sure to click the Patreon tab to get

1323
01:14:47,040 --> 01:14:52,040
Speaker 7: access to video content, bonuses, and our weekly after show

1324
01:14:53,000 --> 01:14:57,519
Speaker 7: and before we meet again, repeat after me, what's meant

1325
01:14:57,600 --> 01:14:59,519
Speaker 7: for me? Will never miss me.

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Speaker 2: I don't have to chase