1 00:00:03,480 --> 00:00:15,160 Speaker 1: This is an I heart original. It's and Tom Blanchard 2 00:00:15,240 --> 00:00:17,360 Speaker 1: is sitting down with his wife to eat at a 3 00:00:17,400 --> 00:00:21,840 Speaker 1: new restaurant in the sleepy town of Hailey, Idaho. Hailey 4 00:00:21,960 --> 00:00:24,599 Speaker 1: is a part of the Wood River Valley where Tom 5 00:00:24,680 --> 00:00:27,720 Speaker 1: is a county commissioner, and he's eager to check out 6 00:00:27,760 --> 00:00:31,200 Speaker 1: a big attraction in one of the area's smallest towns. 7 00:00:34,000 --> 00:00:39,000 Speaker 1: It's packed, and everywhere Tom looks he sees something extravagant, 8 00:00:40,640 --> 00:00:46,120 Speaker 1: amazing expensive hardwood furniture tables that have African daisies and 9 00:00:46,200 --> 00:00:52,000 Speaker 1: tiger lilies erupting from vases, hand painted ostrojegs that line shelves. 10 00:00:52,840 --> 00:00:59,760 Speaker 1: There are even palm trees. In Idaho. Grand openings of anything, 11 00:01:00,080 --> 00:01:04,080 Speaker 1: especially a two story restaurant slash bar, are few and 12 00:01:04,200 --> 00:01:08,920 Speaker 1: far between. And Haley, it's a former mining community with 13 00:01:09,040 --> 00:01:12,800 Speaker 1: the kind of straightforward, no frills attitude that comes along 14 00:01:12,840 --> 00:01:15,920 Speaker 1: with it. Some people in Haley aren't even sure a 15 00:01:16,000 --> 00:01:19,640 Speaker 1: restaurant this nice belongs here. It's not that they don't 16 00:01:19,720 --> 00:01:24,399 Speaker 1: like it, it's just that it's fancy. Locals don't have 17 00:01:24,480 --> 00:01:29,600 Speaker 1: a lot of use for fancy. Tom's like that fancy 18 00:01:29,760 --> 00:01:32,560 Speaker 1: is okay, but he can do without it. And he's 19 00:01:32,600 --> 00:01:36,039 Speaker 1: not phased by much, but even he's surprised by what 20 00:01:36,160 --> 00:01:39,199 Speaker 1: happens when he looks up from his menu to see 21 00:01:39,240 --> 00:01:43,960 Speaker 1: who's looking back at him. The server is Bruce Willis. 22 00:01:46,640 --> 00:01:51,240 Speaker 1: He was our server. Um My wife and I ate 23 00:01:51,280 --> 00:01:53,480 Speaker 1: at the mint one night and he was our server 24 00:01:54,040 --> 00:01:56,480 Speaker 1: because he he would go down there and he would 25 00:01:56,560 --> 00:01:59,000 Speaker 1: end up waiting on tables and you know, talking to 26 00:01:59,080 --> 00:02:04,360 Speaker 1: people or you know, serving at the bar. Bruce Willis 27 00:02:04,360 --> 00:02:07,760 Speaker 1: smiles as he jots down their order. Well, if you've 28 00:02:07,760 --> 00:02:10,600 Speaker 1: seen his movies, you know he doesn't smile so much 29 00:02:10,639 --> 00:02:14,240 Speaker 1: as he smirks. That's part of the Bruce Willis image. 30 00:02:14,639 --> 00:02:18,280 Speaker 1: Never a complete smile, more of a half grin without 31 00:02:18,360 --> 00:02:22,280 Speaker 1: showing many teeth, something that says, you know, I'm charming. 32 00:02:22,600 --> 00:02:25,880 Speaker 1: I know I'm charming, and we're both pretty amused by it. 33 00:02:26,520 --> 00:02:29,680 Speaker 1: The smirk that's made hundreds of millions of dollars at 34 00:02:29,720 --> 00:02:33,359 Speaker 1: the box office in films like Die Hard, Twelve Monkeys, 35 00:02:33,440 --> 00:02:37,560 Speaker 1: and Pulp Fiction. He even made that talking baby movie 36 00:02:37,680 --> 00:02:42,440 Speaker 1: Look Who's Talking, a success that spawned two sequels, though 37 00:02:42,480 --> 00:02:46,120 Speaker 1: Willis sat out the third movie when the dog started talking. 38 00:02:47,400 --> 00:02:51,960 Speaker 1: Willis was the voice of Mikey the Baby, a constantly 39 00:02:52,040 --> 00:03:04,320 Speaker 1: smirking baby. The point being Bruce Willis in was one 40 00:03:04,360 --> 00:03:08,000 Speaker 1: of the biggest movie stars on the planet, an action 41 00:03:08,120 --> 00:03:13,160 Speaker 1: hero whose everyman qualities helped balance out these superhuman characters 42 00:03:13,160 --> 00:03:17,840 Speaker 1: played by Bazooka tootors like Schwarzenegger and Stallone. An actor 43 00:03:17,919 --> 00:03:21,400 Speaker 1: who was highly respected for dramatic turns in movies like 44 00:03:21,480 --> 00:03:25,600 Speaker 1: as a tortured Vietnam veteran in In Country and opposite 45 00:03:25,600 --> 00:03:30,480 Speaker 1: Paul Newman in Nobody's Fool. A mega watt star, making 46 00:03:30,560 --> 00:03:34,239 Speaker 1: tens of millions of dollars almost every time he appeared 47 00:03:34,280 --> 00:03:39,200 Speaker 1: on screen. And yet here he is in Haley, serving 48 00:03:39,240 --> 00:03:44,280 Speaker 1: Tom Blanchard and several other tables their appetizers. And it's 49 00:03:44,280 --> 00:03:48,240 Speaker 1: not because Bruce Willis had fallen on hard times. It's 50 00:03:48,240 --> 00:03:51,800 Speaker 1: because Bruce Willis owns the restaurant known as The Mint. 51 00:03:52,640 --> 00:03:57,040 Speaker 1: In fact, he now owns several businesses along Haley's main street, 52 00:03:57,320 --> 00:04:00,200 Speaker 1: in addition to a private residence just on the edge 53 00:04:00,240 --> 00:04:05,560 Speaker 1: of town. That's why residents started calling their home something 54 00:04:05,600 --> 00:04:12,040 Speaker 1: besides Haley. They started referring to it as Haleywood. But 55 00:04:12,200 --> 00:04:15,200 Speaker 1: some people couldn't shake the feeling Willis didn't want a 56 00:04:15,320 --> 00:04:19,080 Speaker 1: town so much as a movie set, one where Willis 57 00:04:19,120 --> 00:04:22,159 Speaker 1: was the director. And if Haley was a movie set 58 00:04:22,240 --> 00:04:26,880 Speaker 1: and Willis was the director and the star, didn't that 59 00:04:26,960 --> 00:04:36,799 Speaker 1: make the locals well? Extras for I Heart Radio This 60 00:04:37,000 --> 00:04:41,120 Speaker 1: is Haleywood, and I heart original podcast, I'm Your Host 61 00:04:41,279 --> 00:04:45,760 Speaker 1: Danis Schwartz, and this is Episode three Planet Haley Wood. 62 00:04:53,400 --> 00:04:57,600 Speaker 1: In the nineties, Bruce Willis wasn't just a movie star. 63 00:04:58,160 --> 00:05:01,560 Speaker 1: He was also a businessman involved in one of the 64 00:05:01,600 --> 00:05:05,440 Speaker 1: trendiest business moves an actor could pull off, becoming the 65 00:05:05,520 --> 00:05:11,479 Speaker 1: face of a slightly corny theme restaurant. It's easy to 66 00:05:11,520 --> 00:05:16,400 Speaker 1: see the appeal. Kenny Rogers Roasters, a chicken spot, Michael 67 00:05:16,440 --> 00:05:21,719 Speaker 1: Jordan's steakhouse eminem recently opened to storefronts in Detroit named 68 00:05:22,200 --> 00:05:28,800 Speaker 1: Mom Spaghetti. And there's Mark Wahlberg's Wallburgers, which he operates 69 00:05:28,800 --> 00:05:33,120 Speaker 1: with his brothers. These are kind of self aware in 70 00:05:33,160 --> 00:05:38,760 Speaker 1: their kitchen appeal, sometimes earnest, sometimes bombastic. But during the 71 00:05:38,920 --> 00:05:44,359 Speaker 1: nineties heyday, the theme restaurant was serious business, and no 72 00:05:44,560 --> 00:05:50,400 Speaker 1: theme restaurant was bigger than Planet Hollywood in tourist friendly 73 00:05:50,440 --> 00:05:54,640 Speaker 1: cities like New York, Los Angeles at Disney World, even 74 00:05:54,720 --> 00:05:58,360 Speaker 1: all the way to Moscow. These monuments to Hollywood glamour 75 00:05:58,480 --> 00:06:03,040 Speaker 1: and stardom popped up and enticed patrons with an aesthetic 76 00:06:03,120 --> 00:06:10,840 Speaker 1: that worshiped the movies. Picture a t g I Fridays 77 00:06:10,880 --> 00:06:18,520 Speaker 1: with movie memorabilia, with movie flair, a place to eat 78 00:06:18,600 --> 00:06:23,000 Speaker 1: fried chicken coated and capt'n crunch cereal while seated underneath 79 00:06:23,080 --> 00:06:30,160 Speaker 1: Rocky balboas boxing trunks or John mcclean's dirty undershirt. Movies 80 00:06:30,440 --> 00:06:34,960 Speaker 1: and movie stars hadn't been shrunk down to streaming services yet. 81 00:06:35,600 --> 00:06:39,000 Speaker 1: Movies were still an event, and eating a burger while 82 00:06:39,160 --> 00:06:42,600 Speaker 1: staring at a glass case with Jason Vorhees hockey mask 83 00:06:42,720 --> 00:06:48,160 Speaker 1: staring down at customers was a draw. But the real 84 00:06:48,320 --> 00:06:52,719 Speaker 1: secret sauce was the endorsement from major movie stars who 85 00:06:52,760 --> 00:06:56,080 Speaker 1: came out for Planet Hollywood grand openings like they were 86 00:06:56,120 --> 00:07:01,800 Speaker 1: movie premiers. Why simple, Plan It Hollywood was a turnkey 87 00:07:01,839 --> 00:07:06,080 Speaker 1: operation for celebrities who wanted to flex their business acumen 88 00:07:06,720 --> 00:07:10,720 Speaker 1: in exchange for publicity. Stars would get shares in the company, 89 00:07:11,240 --> 00:07:14,080 Speaker 1: and the more they promoted, the more money they'd make. 90 00:07:17,040 --> 00:07:21,920 Speaker 1: That was the idea anyway. Planet Hollywood was the brainchild 91 00:07:22,000 --> 00:07:26,280 Speaker 1: of Brian Kessner and Keith Barrish to film producers who 92 00:07:26,360 --> 00:07:29,640 Speaker 1: decided to take the template of hard Rock Cafe and 93 00:07:29,680 --> 00:07:38,280 Speaker 1: apply it to movies. They teamed with Robert Earle, who 94 00:07:38,360 --> 00:07:41,880 Speaker 1: was then CEO of Hard Rock International and who knew 95 00:07:41,920 --> 00:07:46,360 Speaker 1: the novelty eatery business well. They thought about calling it 96 00:07:46,560 --> 00:07:51,800 Speaker 1: Cafe Hollywood before settling on Planet Hollywood, and because they 97 00:07:51,840 --> 00:07:55,600 Speaker 1: wanted it to be an international brand, they needed actors 98 00:07:55,600 --> 00:08:00,440 Speaker 1: who had international appeal. The first two names on a list, 99 00:08:00,880 --> 00:08:06,559 Speaker 1: Arnold Schwartzenegger and Bruce Willis Demi Moore joined in, making 100 00:08:06,600 --> 00:08:10,200 Speaker 1: Willis and More the power couple of the theme restaurant industry. 101 00:08:11,560 --> 00:08:15,880 Speaker 1: Soon Sylvester Stallone joined them. For Stallone, it was an 102 00:08:15,960 --> 00:08:22,000 Speaker 1: interesting foreshadowing of movies imitating life. The sixth installment of 103 00:08:22,040 --> 00:08:26,240 Speaker 1: the Rocky franchise in two thousand and six featured Stallone's 104 00:08:26,320 --> 00:08:31,200 Speaker 1: character opening a restaurant called Adrian's. In the film, Rocky 105 00:08:31,320 --> 00:08:34,679 Speaker 1: used his celebrity to draw business, just as Stallone and 106 00:08:34,760 --> 00:08:37,840 Speaker 1: the others had done I R L. Back in the nineties. 107 00:08:42,240 --> 00:08:47,440 Speaker 1: The first Planet Hollywood opened in Manhattan in serving up, 108 00:08:47,600 --> 00:08:52,880 Speaker 1: among other things, mixed drinks named die Harder's. It had 109 00:08:52,920 --> 00:08:57,000 Speaker 1: palm trees and plenty of star power, all of the 110 00:08:57,040 --> 00:09:02,320 Speaker 1: other franchise openings did too. George Looney, Wesley Snipes, Luke Perry, 111 00:09:02,520 --> 00:09:07,080 Speaker 1: Eddie Murphy, a who's who of nineties faces were usually there. 112 00:09:08,880 --> 00:09:13,000 Speaker 1: Willis and the others regularly attended, drawing thousands of adoring 113 00:09:13,080 --> 00:09:17,280 Speaker 1: fans and tons of media. In some of the high 114 00:09:17,360 --> 00:09:21,360 Speaker 1: profile locations, like in Los Angeles, there seemed to be 115 00:09:21,400 --> 00:09:24,760 Speaker 1: a vague notion that any regular Joe might walk into 116 00:09:24,760 --> 00:09:29,000 Speaker 1: the restaurant and see Arnold or Bruce or Demi sipping 117 00:09:29,000 --> 00:09:33,880 Speaker 1: a drink. This rarely happened, but it was part of 118 00:09:33,920 --> 00:09:38,439 Speaker 1: the appeal. Willis had to say in the franchises liquor selection, 119 00:09:38,920 --> 00:09:41,880 Speaker 1: using his expertise from his bartending days in New York, 120 00:09:42,440 --> 00:09:52,720 Speaker 1: while Arnold contributed his mother's strutal recipe Burger's nachos, blaring 121 00:09:52,800 --> 00:09:56,640 Speaker 1: music quote before they were stars, high school photos on 122 00:09:56,679 --> 00:10:00,200 Speaker 1: the place mats. It was a perfect restaurant for the 123 00:10:00,559 --> 00:10:04,920 Speaker 1: celebrity obsessed tabloid culture of the nineties. If a patron 124 00:10:04,960 --> 00:10:08,320 Speaker 1: ponied up for a Planet Hollywood Express card, they could 125 00:10:08,320 --> 00:10:11,480 Speaker 1: even get some of that special treatment usually afforded to 126 00:10:11,480 --> 00:10:14,880 Speaker 1: the Hollywood elite, jumping the lines to be seated more 127 00:10:15,000 --> 00:10:19,920 Speaker 1: quickly and those lines could get pretty long. The chain 128 00:10:20,040 --> 00:10:23,959 Speaker 1: was serving up seven hundred and fifty thousand people every 129 00:10:24,040 --> 00:10:30,040 Speaker 1: year at restaurants in thirty one countries. Planet Hollywood became 130 00:10:30,080 --> 00:10:34,480 Speaker 1: a brand advertised in movie theaters. Going to a Planet 131 00:10:34,480 --> 00:10:38,960 Speaker 1: Hollywood became a right of vacationers everywhere, a stop you 132 00:10:39,000 --> 00:10:42,480 Speaker 1: needed to make to bring home a souvenir for family members, 133 00:10:42,920 --> 00:10:46,760 Speaker 1: a denim shirt, a polo shirt, a fossil watch. It 134 00:10:46,880 --> 00:10:52,280 Speaker 1: even had a tie in board game. The Bomber Jackets 135 00:10:52,320 --> 00:10:56,040 Speaker 1: with the Planet Hollywood logo sported by Willis and the others, 136 00:10:56,480 --> 00:10:58,960 Speaker 1: were a kind of uniform, like they were part of 137 00:10:58,960 --> 00:11:02,080 Speaker 1: a winning varsity team in the sport of making money. 138 00:11:02,679 --> 00:11:06,160 Speaker 1: Customers could buy them too, for three d and twenty 139 00:11:06,240 --> 00:11:14,080 Speaker 1: five dollars. But at openings, Willis could contribute something the 140 00:11:14,120 --> 00:11:19,520 Speaker 1: others couldn't, a stage presence. Civilians weren't allowed inside the 141 00:11:19,679 --> 00:11:23,520 Speaker 1: star studded v I P gatherings, of course, so Willis 142 00:11:23,559 --> 00:11:28,680 Speaker 1: would bring the party outside where fans were standing expectantly. Opening. 143 00:11:28,720 --> 00:11:33,360 Speaker 1: After opening, Willis and his band the Accelerators would jam, 144 00:11:33,400 --> 00:11:37,559 Speaker 1: giving audiences a full course of his charisma. Arnold and 145 00:11:37,640 --> 00:11:43,920 Speaker 1: Sly could merely wave and smile Willis's most memorable opening 146 00:11:44,120 --> 00:11:47,400 Speaker 1: came at the debut of A Planet Hollywood in San Diego. 147 00:11:49,880 --> 00:11:53,040 Speaker 1: On stage with his band, he was joined by Anna 148 00:11:53,120 --> 00:11:56,280 Speaker 1: Nicole Smith, the pin up of the moment thanks to 149 00:11:56,320 --> 00:12:01,320 Speaker 1: our appearances in Playboy and as a model for guests jeans. 150 00:12:01,320 --> 00:12:04,880 Speaker 1: Smith was looking to shock the crowd, and she did 151 00:12:05,400 --> 00:12:08,440 Speaker 1: by taking out one of her breasts and waving it 152 00:12:08,480 --> 00:12:13,559 Speaker 1: around without any prompting or provocation from Willis. She then 153 00:12:13,760 --> 00:12:18,640 Speaker 1: unbuttoned his shirt and either licked his chest or pretended 154 00:12:18,679 --> 00:12:21,680 Speaker 1: to lick his chest, depending on which version you'd like 155 00:12:21,760 --> 00:12:26,640 Speaker 1: to believe. But here's the problem with being trendy. Trends, 156 00:12:26,800 --> 00:12:31,240 Speaker 1: by their nature, don't last very long. While the openings 157 00:12:31,280 --> 00:12:35,959 Speaker 1: were splashy and exciting, pretty soon people realized that Arnold 158 00:12:36,080 --> 00:12:38,520 Speaker 1: wasn't going to just show up and offered to split 159 00:12:38,520 --> 00:12:43,480 Speaker 1: a milkshake. The food was no different than your average Applebee's, 160 00:12:43,480 --> 00:12:47,800 Speaker 1: and the struggling aspiring actors working as waiters weren't worth 161 00:12:47,840 --> 00:12:55,680 Speaker 1: repeated trips. Planet Hollywood went public in and tried to 162 00:12:55,760 --> 00:13:00,320 Speaker 1: keep growing, but the public's appetite for cereal encrusted chicken 163 00:13:00,360 --> 00:13:05,120 Speaker 1: fingers and terminator jackets mounted on walls had reached its peak, 164 00:13:09,280 --> 00:13:15,120 Speaker 1: celebrities began moving away from the premiers. Locations closed, two 165 00:13:15,320 --> 00:13:21,440 Speaker 1: bankruptcies followed. There are still some Planet Hollywood's in business today, 166 00:13:21,960 --> 00:13:26,840 Speaker 1: but few movie stars celebrating their grand openings. It was 167 00:13:26,880 --> 00:13:30,840 Speaker 1: fun while it lasted, and the experience was invaluable for 168 00:13:30,880 --> 00:13:34,199 Speaker 1: Willis and more. It showed them how they could monetize 169 00:13:34,240 --> 00:13:38,680 Speaker 1: their celebrity in the service industry. But opening a Planet 170 00:13:38,720 --> 00:13:43,920 Speaker 1: Hollywood franchise in Haley was out of the question. It 171 00:13:44,040 --> 00:13:49,440 Speaker 1: was too big, too well to Hollywood Haley. It was 172 00:13:49,440 --> 00:13:54,040 Speaker 1: supposed to be the escape from all that. As Planet 173 00:13:54,040 --> 00:13:57,880 Speaker 1: Hollywood was starting to spin out of orbit, Willis decided 174 00:13:57,960 --> 00:14:01,480 Speaker 1: to do his own version of a theme restaurant in Haley. 175 00:14:02,600 --> 00:14:06,840 Speaker 1: But it wouldn't be restricted to just one building. It 176 00:14:06,880 --> 00:14:11,080 Speaker 1: would be places where, yeah, maybe you would see Bruce 177 00:14:11,120 --> 00:14:26,920 Speaker 1: Willis hanging out. Bruce Willis's arrival in Haley solved a 178 00:14:27,080 --> 00:14:30,520 Speaker 1: very big problem facing the catch him Sun Valley Chamber 179 00:14:30,560 --> 00:14:34,840 Speaker 1: of Commerce. Here's Wendy Jake what I was a director 180 00:14:34,880 --> 00:14:37,680 Speaker 1: of the Sun Valley Catching Chamber of Commerce. At that time. 181 00:14:38,120 --> 00:14:42,360 Speaker 1: The town was pretty sleepy, storefronts boarded up just in 182 00:14:42,440 --> 00:14:47,640 Speaker 1: the main area. Older buildings the hospital was converted to 183 00:14:47,760 --> 00:14:51,280 Speaker 1: a city hall and a library. The County building is 184 00:14:51,320 --> 00:14:55,400 Speaker 1: a block over. It's an old, wonderful brick building from 185 00:14:55,440 --> 00:14:58,720 Speaker 1: the late eighteen hundreds. When the silver mining boom was 186 00:14:58,760 --> 00:15:03,920 Speaker 1: taking place, the host mistress and the mayor and other 187 00:15:03,960 --> 00:15:07,640 Speaker 1: people and Haley were talking about doing a video to 188 00:15:07,760 --> 00:15:12,720 Speaker 1: promote downtown Haley because things had kind of gone awry, 189 00:15:12,920 --> 00:15:16,560 Speaker 1: wasn't it wasn't really very much of a viable town 190 00:15:16,640 --> 00:15:18,880 Speaker 1: that we're empty storefronts. And then all of a sudden 191 00:15:18,880 --> 00:15:22,640 Speaker 1: we got Bruce Willis of redevelopment, and we didn't really 192 00:15:22,720 --> 00:15:34,640 Speaker 1: need a video after that. Suddenly there was another boom, 193 00:15:34,680 --> 00:15:38,640 Speaker 1: not a silver mining boom, a Bruce Willis boom. There 194 00:15:38,640 --> 00:15:42,520 Speaker 1: were jackhammers and forklifts and rubble, the good kind of 195 00:15:42,600 --> 00:15:46,080 Speaker 1: rubble that told you something was changing, Something was being 196 00:15:46,120 --> 00:15:49,120 Speaker 1: torn down so something better could go up in its place. 197 00:15:50,320 --> 00:15:59,600 Speaker 1: A transformation was underway. It was a Tuesday hours on 198 00:15:59,760 --> 00:16:03,400 Speaker 1: dead line. I was in a big hurry getting the 199 00:16:03,400 --> 00:16:08,040 Speaker 1: paper finished. Wayne and Dair, editor of the Wood River Journal, 200 00:16:08,280 --> 00:16:13,480 Speaker 1: and somebody came into my office, you know, to get 201 00:16:13,520 --> 00:16:16,280 Speaker 1: your camera and go out into the alley, and Bruce 202 00:16:16,320 --> 00:16:19,160 Speaker 1: Willis has carried two by fours over his shoulder. That 203 00:16:19,360 --> 00:16:26,160 Speaker 1: to helped the construction workers and h he said, yeah, 204 00:16:26,280 --> 00:16:28,280 Speaker 1: you could probably sell a picture like that to the 205 00:16:28,400 --> 00:16:32,480 Speaker 1: National Enquirer for our fifty dollars. I mean, I would 206 00:16:32,520 --> 00:16:34,880 Speaker 1: like to have fifty dollars as much as anybody. But 207 00:16:35,600 --> 00:16:39,760 Speaker 1: becoming a paparazzi was not, uh, in my wheelhouse at all. 208 00:16:40,760 --> 00:16:43,640 Speaker 1: But that's sounded exactly like something he would do, just literally, 209 00:16:43,840 --> 00:16:46,360 Speaker 1: you know, pitching in and helping to get the job 210 00:16:46,400 --> 00:16:53,760 Speaker 1: done and being pretty comfortable doing it. Willis was busy 211 00:16:53,840 --> 00:16:58,000 Speaker 1: renovating the Mint as a bar in a former mining town. 212 00:16:58,200 --> 00:17:04,640 Speaker 1: It was dilapidated, dark. He tore down an little bar 213 00:17:05,600 --> 00:17:09,640 Speaker 1: and built what he called them in and he spent 214 00:17:09,680 --> 00:17:12,119 Speaker 1: a couple of million bucks at least on renovating it. 215 00:17:12,560 --> 00:17:15,480 Speaker 1: Did a beautiful job, made it into a bar and 216 00:17:16,000 --> 00:17:21,040 Speaker 1: at a stage that's former Hailey resident and attorney leash Lender. 217 00:17:21,600 --> 00:17:25,400 Speaker 1: Of course it was. I mean, it's it's stuck out 218 00:17:25,440 --> 00:17:27,840 Speaker 1: like a sore thumb, because it's the kind of thing 219 00:17:27,880 --> 00:17:33,320 Speaker 1: you would see in a major city. Everything else is uh, 220 00:17:33,520 --> 00:17:37,680 Speaker 1: you know, almost tie up your horse outside. So it 221 00:17:37,760 --> 00:17:41,000 Speaker 1: was it was different, that's for sure, but it was 222 00:17:41,040 --> 00:17:49,720 Speaker 1: beautifully done, the dark corners were gone, The surly drinkers 223 00:17:49,800 --> 00:17:54,560 Speaker 1: were effectively evicted, forced to find another watering hole to Bruton. 224 00:17:55,520 --> 00:17:59,240 Speaker 1: Lunch wasn't of the liquid variety, but freshly caught Idaho 225 00:17:59,280 --> 00:18:03,560 Speaker 1: trout were burghers. It was affordable to a lunch bill 226 00:18:03,640 --> 00:18:07,439 Speaker 1: for two might come to about twenty dollars. Suddenly the 227 00:18:07,480 --> 00:18:11,560 Speaker 1: Mint was a shiny new establishment where the slenders and 228 00:18:11,720 --> 00:18:14,840 Speaker 1: other locals were sitting down to grab a meal. And 229 00:18:14,960 --> 00:18:18,280 Speaker 1: while there wouldn't be memorabilia that was very much a 230 00:18:18,400 --> 00:18:23,000 Speaker 1: Planet Hollywood approach, patrons would still know who was bankrolling 231 00:18:23,040 --> 00:18:26,840 Speaker 1: the venture. Above the dining area was a giant photo 232 00:18:27,080 --> 00:18:30,920 Speaker 1: of Bruce Willis as a baby, not the look Who's 233 00:18:30,960 --> 00:18:36,400 Speaker 1: talking baby, his actual baby photo. I think that the 234 00:18:36,400 --> 00:18:39,760 Speaker 1: major impression of everybody was that's going to be a 235 00:18:39,800 --> 00:18:44,919 Speaker 1: real addition to our little main street, and we welcome 236 00:18:44,960 --> 00:18:47,800 Speaker 1: the money. You see when you leave Haley, you go 237 00:18:47,920 --> 00:18:50,800 Speaker 1: ten miles north, you get in to catch him in 238 00:18:50,880 --> 00:18:53,800 Speaker 1: sun Valley, and it's a working man's town. When you 239 00:18:53,880 --> 00:18:58,280 Speaker 1: come south and leave catch him. Hayley was not the 240 00:18:58,359 --> 00:19:01,800 Speaker 1: place where the people that had money of it was 241 00:19:01,920 --> 00:19:06,159 Speaker 1: purely a working class, working class people. In fact, I 242 00:19:06,200 --> 00:19:09,600 Speaker 1: think Bruce was probably one of the first ones of 243 00:19:09,640 --> 00:19:17,320 Speaker 1: that type of society that actually built Dollar. There was more, 244 00:19:17,680 --> 00:19:20,800 Speaker 1: much more to the Mint, not just a place to eat, 245 00:19:20,960 --> 00:19:23,840 Speaker 1: but a place for Bruce Willis to be Bruce Willis 246 00:19:24,200 --> 00:19:27,360 Speaker 1: in a way that felt comfortable to him, and we'll 247 00:19:27,359 --> 00:19:30,080 Speaker 1: get to that. But he wasn't done with Main Street. 248 00:19:31,400 --> 00:19:35,720 Speaker 1: Next came the E. G. Willis Building, named after Willis's grandfather. 249 00:19:37,359 --> 00:19:41,040 Speaker 1: It was a combination retail and office space with a 250 00:19:41,119 --> 00:19:45,840 Speaker 1: variety of specialty shops like jewelers and furniture stores. We 251 00:19:45,880 --> 00:19:49,240 Speaker 1: mentioned this before in relation to Willis's dust up with 252 00:19:49,320 --> 00:19:52,199 Speaker 1: the Wood River Journal, but there was more to it. 253 00:19:53,560 --> 00:19:56,080 Speaker 1: On the street level of the E. G. Willis Building 254 00:19:56,320 --> 00:19:59,760 Speaker 1: was Shorties, a Bruce Willis project that paid homage to 255 00:19:59,840 --> 00:20:03,840 Speaker 1: the diners of the nineteen fifties. Willis had named the 256 00:20:03,920 --> 00:20:10,280 Speaker 1: joint after his dog, red leather booths, shiny chrome tabletop jukeboxes. 257 00:20:11,520 --> 00:20:15,160 Speaker 1: Haley already had a breakfast hang out that the locals liked, 258 00:20:15,359 --> 00:20:19,600 Speaker 1: but well, it wasn't exactly what Bruce Willis wanted. It 259 00:20:19,720 --> 00:20:23,639 Speaker 1: wasn't open late enough, so he built something he liked better, 260 00:20:24,080 --> 00:20:27,960 Speaker 1: a place that served eggs but also served hummus anytime, 261 00:20:28,200 --> 00:20:31,680 Speaker 1: day or night. That was kind of what Bruce Willis did. 262 00:20:32,160 --> 00:20:34,840 Speaker 1: If he saw something in Haley that he felt could 263 00:20:34,840 --> 00:20:37,720 Speaker 1: be approved upon, he'd do it. If he thought it 264 00:20:37,800 --> 00:20:41,240 Speaker 1: was missing something, he'd built it. There was a pulse, 265 00:20:41,560 --> 00:20:47,080 Speaker 1: a Bruce nous to Haley that was becoming palpable. Here's 266 00:20:47,080 --> 00:20:51,199 Speaker 1: Wendy Jake Wet. I think people in Sun Valley and 267 00:20:51,320 --> 00:20:55,439 Speaker 1: Catchen looked at this change in Haley as kind of 268 00:20:55,480 --> 00:20:57,600 Speaker 1: an opportunity, kind of like a place where it would 269 00:20:57,600 --> 00:21:00,240 Speaker 1: be a little bit more authentic. It wouldn't be they 270 00:21:00,280 --> 00:21:05,840 Speaker 1: might perceive as as a glitsey resort seeing versus something 271 00:21:05,880 --> 00:21:07,920 Speaker 1: that was more authentic. But look at this. It also 272 00:21:08,000 --> 00:21:13,800 Speaker 1: had this Bruce Willis amenity to it. The Bruce Willis amenity. 273 00:21:14,080 --> 00:21:18,000 Speaker 1: The mint and shorties had his aesthetic, his love of 274 00:21:18,040 --> 00:21:22,000 Speaker 1: a bygone era resurrected in the form of pies, under 275 00:21:22,080 --> 00:21:27,000 Speaker 1: glass and tabletop jukeboxes. He was having fun sculpting the town. 276 00:21:27,560 --> 00:21:30,840 Speaker 1: The same ambition he had demonstrated pursuing an acting career 277 00:21:31,320 --> 00:21:39,479 Speaker 1: was making things happen in Haley. Sometimes little things cropped up, 278 00:21:39,920 --> 00:21:43,439 Speaker 1: little signs that Bruce might have been getting frustrated with 279 00:21:43,720 --> 00:21:48,960 Speaker 1: small town bureaucracy, things like permits and zoning, things that 280 00:21:49,000 --> 00:21:51,880 Speaker 1: he never had to deal with that planet Hollywood were 281 00:21:51,920 --> 00:21:55,919 Speaker 1: proving to be a nuisance. After all, Haley was flourishing, 282 00:21:56,080 --> 00:21:59,080 Speaker 1: and he was investing in it, and someone in that 283 00:21:59,119 --> 00:22:04,800 Speaker 1: position might expect a little cooperation. Once Hailey took issue 284 00:22:04,840 --> 00:22:07,720 Speaker 1: with the fact that Willis didn't have the required number 285 00:22:07,760 --> 00:22:11,000 Speaker 1: of parking spaces for the E. G. Willis Building, he 286 00:22:11,160 --> 00:22:14,400 Speaker 1: was ten spaces short. He could have paid a fee 287 00:22:14,440 --> 00:22:17,400 Speaker 1: of twenty five thousand dollars to cover the infraction and 288 00:22:17,520 --> 00:22:22,280 Speaker 1: kept doing business without the spaces. Instead, Demi Moore bought 289 00:22:22,320 --> 00:22:26,280 Speaker 1: a shuttered drug store across the street. It was listed 290 00:22:26,440 --> 00:22:31,440 Speaker 1: for six hundred and seventy five dollars. Willis got his parking. 291 00:22:32,240 --> 00:22:38,639 Speaker 1: The building itself remained vacant. To some, the town began 292 00:22:38,760 --> 00:22:41,919 Speaker 1: taking on the feel of a Hollywood back lot. You 293 00:22:41,960 --> 00:22:44,679 Speaker 1: know about back lots. They are built by studios for 294 00:22:44,800 --> 00:22:49,040 Speaker 1: shooting movies and have replica storefronts that sometimes lead nowhere. 295 00:22:49,600 --> 00:22:52,359 Speaker 1: You just walk through a door and come out the 296 00:22:52,359 --> 00:22:57,960 Speaker 1: other side of the unfinished face of the building. After 297 00:22:58,080 --> 00:23:01,879 Speaker 1: the Mint Shorties and the G. Willis Building, there was 298 00:23:01,960 --> 00:23:06,200 Speaker 1: more Willis zoned in on the one place any movie 299 00:23:06,240 --> 00:23:10,080 Speaker 1: star rearranging a small hometown would need. A worn down 300 00:23:10,119 --> 00:23:15,200 Speaker 1: building known as the Liberty Theater. It was a place 301 00:23:15,280 --> 00:23:19,479 Speaker 1: that once proudly presented movies, not a multiplex, but a 302 00:23:19,600 --> 00:23:25,240 Speaker 1: single screen theater open since it was old school, The 303 00:23:25,280 --> 00:23:28,800 Speaker 1: original owner was a barber during the day and prospected 304 00:23:28,800 --> 00:23:32,760 Speaker 1: for gold on the weekends. Like the Mint, the theater 305 00:23:32,880 --> 00:23:36,280 Speaker 1: needed a lot of care, which the current owners couldn't provide. 306 00:23:36,800 --> 00:23:39,800 Speaker 1: Willis bought it and restored it to its former Art 307 00:23:39,840 --> 00:23:43,680 Speaker 1: Deco glory without stripping it of its small town charms. 308 00:23:44,119 --> 00:23:46,879 Speaker 1: He put a lot of money into an old theater. 309 00:23:47,000 --> 00:23:50,840 Speaker 1: They're got it out, putting in a new seeding the 310 00:23:50,840 --> 00:23:55,800 Speaker 1: new stage. It was first class. Inside. The ornate lobby 311 00:23:56,000 --> 00:24:01,400 Speaker 1: was full of gold accents. Bolivian rosewood panels lined the walls. 312 00:24:01,440 --> 00:24:06,159 Speaker 1: A huge chandelier loomed overhead. The theater itself had beautiful 313 00:24:06,240 --> 00:24:10,400 Speaker 1: gold curtains and brand new chairs that reclined. Even better, 314 00:24:10,720 --> 00:24:14,800 Speaker 1: the balcony had love seats that reclined. Tickets were still 315 00:24:14,840 --> 00:24:19,040 Speaker 1: four dollars four dollars, and beer was still served in 316 00:24:19,040 --> 00:24:24,600 Speaker 1: the balcony. A blazing red marquee lit up Haley's night sky. 317 00:24:24,800 --> 00:24:29,720 Speaker 1: Bulbs encircling the titles of the films now playing. For 318 00:24:29,800 --> 00:24:33,639 Speaker 1: Willis and for Haley, it was the ideal amalgamation of 319 00:24:33,680 --> 00:24:37,320 Speaker 1: the old and the new, a historical landmark in town, 320 00:24:37,480 --> 00:24:42,560 Speaker 1: updated with care that preserved Haley's culture. Anyone stepping inside 321 00:24:42,600 --> 00:24:47,240 Speaker 1: the Liberty had one word for it, beautiful. I think 322 00:24:47,280 --> 00:24:51,960 Speaker 1: that was a huge hit and one of Bruce Willis's dreams. 323 00:24:52,200 --> 00:24:55,280 Speaker 1: One he spoke aloud in a rare moment of candor 324 00:24:55,359 --> 00:24:58,399 Speaker 1: with the press, was that he could one day host 325 00:24:58,440 --> 00:25:00,480 Speaker 1: the premiere of one of his fail elms in a 326 00:25:00,560 --> 00:25:04,040 Speaker 1: movie theater he owned. Even though Willis had left a 327 00:25:04,040 --> 00:25:07,320 Speaker 1: lot of Planet Hollywood behind, it turned out he wanted 328 00:25:07,359 --> 00:25:11,639 Speaker 1: to keep one more element, the sonic boom of a 329 00:25:11,760 --> 00:25:28,719 Speaker 1: major celebrity event. In the same year Bruce Willis started 330 00:25:28,800 --> 00:25:32,840 Speaker 1: reshaping Haley, he decided he could control just how much 331 00:25:32,880 --> 00:25:37,760 Speaker 1: Hollywood he wanted in the town. Willis was set to 332 00:25:37,840 --> 00:25:41,919 Speaker 1: star in Twelve Monkeys, a science fiction film directed by 333 00:25:42,080 --> 00:25:45,840 Speaker 1: Terry Gilliam of Monty Python fame and co starring a 334 00:25:46,000 --> 00:25:51,520 Speaker 1: rapidly ascending actor named Brad Pitt. It was a surreal 335 00:25:51,640 --> 00:25:55,280 Speaker 1: story about a man named James Cole played by Willis. 336 00:25:55,640 --> 00:25:58,680 Speaker 1: Who travels back in time to stop a deadly virus 337 00:25:58,760 --> 00:26:01,920 Speaker 1: from taking the world by storm. When he arrives in 338 00:26:02,000 --> 00:26:05,000 Speaker 1: our present or close to it, he sent to a 339 00:26:05,040 --> 00:26:09,040 Speaker 1: mental institution. No one believes Cole is from the future 340 00:26:09,320 --> 00:26:12,879 Speaker 1: or that he belongs there. He's an odd man out. 341 00:26:20,480 --> 00:26:23,680 Speaker 1: Instead of traveling back to Los Angeles for a premiere, 342 00:26:24,200 --> 00:26:27,080 Speaker 1: Willis saw no reason why he couldn't spend a lot 343 00:26:27,119 --> 00:26:30,040 Speaker 1: of his money and a lot of the studios money, 344 00:26:30,640 --> 00:26:35,360 Speaker 1: bringing the premiere to Haley. He flew his co stars 345 00:26:35,400 --> 00:26:38,400 Speaker 1: into Haley on a private jet and then shuttled them 346 00:26:38,440 --> 00:26:42,720 Speaker 1: to Main Street and limousines. Jean Claude van Dam was there, 347 00:26:43,000 --> 00:26:47,200 Speaker 1: and so was hotel mogul Steve Wynn. It had all 348 00:26:47,240 --> 00:26:51,119 Speaker 1: the trappings of the glitzy debuts you saw in Los Angeles. 349 00:26:52,119 --> 00:26:56,879 Speaker 1: At the premiere, Willis was ecstatic. He welcomed both locals 350 00:26:57,000 --> 00:27:00,760 Speaker 1: and big stars at the door, ushering them in, screaming 351 00:27:00,760 --> 00:27:03,479 Speaker 1: that all the candy was free, all the baby ruths 352 00:27:03,560 --> 00:27:06,680 Speaker 1: you could eat at a Bruce Willis premiere. You didn't 353 00:27:06,720 --> 00:27:09,879 Speaker 1: have to pay for concessions. But if the goal of 354 00:27:09,920 --> 00:27:13,359 Speaker 1: a movie premiere is to draw attention to your film, 355 00:27:13,480 --> 00:27:18,720 Speaker 1: why do it in Idaho, here's leash Slender. You're starting 356 00:27:18,720 --> 00:27:21,399 Speaker 1: to get way west. By the time you get to 357 00:27:23,040 --> 00:27:28,639 Speaker 1: uh You're not on the edges of Denver or another 358 00:27:28,720 --> 00:27:33,400 Speaker 1: metropolitan area. So there wasn't a big area to draw from. 359 00:27:33,440 --> 00:27:37,919 Speaker 1: If you put on a premiere or an act of 360 00:27:37,960 --> 00:27:42,080 Speaker 1: a certain type, there's only so many people that are 361 00:27:42,080 --> 00:27:46,399 Speaker 1: going to come because it's just that remote. Did a 362 00:27:46,400 --> 00:27:48,480 Speaker 1: lot of people come from out of town? Do is it? No? 363 00:27:49,760 --> 00:27:52,760 Speaker 1: Not at all. In fact, most people didn't even know 364 00:27:52,800 --> 00:27:58,240 Speaker 1: whatever happened. And maybe that's just how Willis liked it. 365 00:27:58,240 --> 00:28:01,280 Speaker 1: It was more like a private party. It was sort 366 00:28:01,280 --> 00:28:06,040 Speaker 1: of Bruce saying, Okay, I'm here, this is me, this 367 00:28:06,119 --> 00:28:10,840 Speaker 1: is where I'm from, this is my life, and I've 368 00:28:10,880 --> 00:28:12,720 Speaker 1: got this movie. I want you to see about it 369 00:28:13,000 --> 00:28:15,200 Speaker 1: because I do a good job in this and from 370 00:28:15,240 --> 00:28:17,200 Speaker 1: what I have heard, I haven't seen one of his movies, 371 00:28:17,560 --> 00:28:19,960 Speaker 1: but from what I hear, i'm the younger people. They 372 00:28:19,960 --> 00:28:25,680 Speaker 1: think he's terrific. Of course, not every movie Bruce Willis 373 00:28:25,680 --> 00:28:29,360 Speaker 1: premiered and Haley was a crowd pleaser. The next year, 374 00:28:29,480 --> 00:28:34,080 Speaker 1: the gangster drama Last Man Standing got a similar Haley treatment, 375 00:28:34,680 --> 00:28:37,840 Speaker 1: but it didn't strike a chord with critics or viewers. 376 00:28:38,480 --> 00:28:41,840 Speaker 1: It was a lean, spare movie that shaved off most 377 00:28:41,880 --> 00:28:45,600 Speaker 1: of Willis's wise guy charms, which was probably a mistake. 378 00:28:48,880 --> 00:28:52,120 Speaker 1: The same year, Willis and Moore opened The Liberty for 379 00:28:52,160 --> 00:28:55,880 Speaker 1: the premiere of Strip Tease, an erotic drama in which 380 00:28:55,920 --> 00:28:58,920 Speaker 1: More started as a woman who begins stripping to earn 381 00:28:58,960 --> 00:29:03,120 Speaker 1: money enough to regain custody of her young daughter. Then 382 00:29:03,200 --> 00:29:06,920 Speaker 1: she gets embroiled in a political scandal, as strippers do. 383 00:29:08,480 --> 00:29:11,280 Speaker 1: Hollywood saw the movie as having the potential to be 384 00:29:11,360 --> 00:29:16,840 Speaker 1: another basic, instinct allured sexy thriller that pushes boundaries without 385 00:29:16,920 --> 00:29:21,360 Speaker 1: crossing them. Entertainment Weekly said it would quote reveal more 386 00:29:21,440 --> 00:29:25,960 Speaker 1: skin than a year's worth of Victoria's secret catalogs. The 387 00:29:26,040 --> 00:29:29,520 Speaker 1: poster was singled out by the Motion Picture Association of 388 00:29:29,560 --> 00:29:33,720 Speaker 1: America as being too revealing, with More naked in the 389 00:29:33,760 --> 00:29:39,240 Speaker 1: shadow and cross lagged into suggestive oppose, but the role 390 00:29:39,320 --> 00:29:43,840 Speaker 1: was important to More. Bruce and Demi's seven year old daughter, Rumor, 391 00:29:44,320 --> 00:29:47,200 Speaker 1: even appeared in the film as more as on screen daughter, 392 00:29:47,840 --> 00:29:51,400 Speaker 1: and the real headline, more than any erotic imagery, was 393 00:29:51,440 --> 00:29:54,880 Speaker 1: that Demi earned a record twelve point five million dollar 394 00:29:55,000 --> 00:29:59,800 Speaker 1: salary for an actress. No one, not Julia Roberts, not 395 00:30:00,000 --> 00:30:03,480 Speaker 1: harrold Strape, not Sandra Bullock, had ever made as much. 396 00:30:04,720 --> 00:30:09,560 Speaker 1: But while Willis and male actors were congratulated for big salaries, 397 00:30:10,240 --> 00:30:14,320 Speaker 1: Moore was met with resentment. Some in the press dubbed 398 00:30:14,320 --> 00:30:20,040 Speaker 1: her gimme Moore. It was a peculiar double standard. But 399 00:30:20,120 --> 00:30:23,920 Speaker 1: aside from the premiere in Haley, Demi wasn't seen as 400 00:30:23,960 --> 00:30:28,240 Speaker 1: often as Willis. She kept a much lower profile. She 401 00:30:28,280 --> 00:30:32,720 Speaker 1: would rarely, rarely show up anywhere where she could be seen. 402 00:30:39,200 --> 00:30:43,280 Speaker 1: Haley provided the same sort of escape from the cloying press, 403 00:30:43,400 --> 00:30:47,200 Speaker 1: the double standards, the judgmental public, for more as it 404 00:30:47,240 --> 00:30:51,440 Speaker 1: did for Willis. Striptease would be Moore's only film that 405 00:30:51,520 --> 00:30:59,360 Speaker 1: premiered in Haley. In his premieres, Willis pulled off what 406 00:30:59,520 --> 00:31:03,240 Speaker 1: most act there's only dream of, tight trating the precise 407 00:31:03,400 --> 00:31:09,480 Speaker 1: level of celebrity, just enough to enjoy, not so much 408 00:31:09,560 --> 00:31:15,120 Speaker 1: as to be overbearing. While his movies didn't premiere in 409 00:31:15,240 --> 00:31:19,600 Speaker 1: his literal backyard, it was close, and when his famous 410 00:31:19,600 --> 00:31:23,160 Speaker 1: friends left and the carpet was rolled up, Haley could 411 00:31:23,160 --> 00:31:26,800 Speaker 1: go back to being the nondescript town Willis had fallen 412 00:31:26,840 --> 00:31:30,440 Speaker 1: in love with It was just a brief intermission, just 413 00:31:30,560 --> 00:31:34,120 Speaker 1: a little measured dose of fame, a little hit, and 414 00:31:34,200 --> 00:31:38,080 Speaker 1: it was all in his control. There were times when 415 00:31:38,120 --> 00:31:41,280 Speaker 1: Bruce Willis wanted to be noticed, and there were times 416 00:31:41,280 --> 00:31:44,880 Speaker 1: when he didn't. And when he didn't, it wasn't enough 417 00:31:44,920 --> 00:31:47,720 Speaker 1: for him. It simply to retreat into the background or 418 00:31:47,800 --> 00:31:53,320 Speaker 1: stick close to home. Any uninvited attention was met with, well, 419 00:31:53,400 --> 00:31:59,160 Speaker 1: let's call it resistance. Locals would sometimes hear vague warnings 420 00:31:59,160 --> 00:32:03,120 Speaker 1: floating through the year. Don't talk about Bruce Willis, don't 421 00:32:03,120 --> 00:32:07,040 Speaker 1: photograph Bruce Willis. Just ignore the movie star with the 422 00:32:07,200 --> 00:32:10,640 Speaker 1: giant baby photo in the restaurant. If he wanted to, 423 00:32:10,760 --> 00:32:13,280 Speaker 1: he could have just become a member of the local community. 424 00:32:13,320 --> 00:32:17,000 Speaker 1: And but that wasn't Bruce Willis. And I can understand, 425 00:32:18,480 --> 00:32:24,400 Speaker 1: looking at the temperature range that he ran in in 426 00:32:24,560 --> 00:32:29,480 Speaker 1: his career, his movies, etcetera. This is high wire stuff. 427 00:32:29,800 --> 00:32:32,760 Speaker 1: I don't think he's ready to sit down and uh 428 00:32:33,120 --> 00:32:37,480 Speaker 1: do flapjacks at the Alliance Club softball game every summer. 429 00:32:38,720 --> 00:32:42,840 Speaker 1: If it worked, if it all worked, Haleywood could become 430 00:32:43,160 --> 00:32:46,560 Speaker 1: Bruce Bell a place that had everything arranged in a 431 00:32:46,600 --> 00:32:50,200 Speaker 1: way that made it a custom fit a bespoke town, 432 00:32:50,800 --> 00:32:54,720 Speaker 1: tailored to order. The pieces were all in place. Now 433 00:32:54,840 --> 00:32:57,840 Speaker 1: Haley was going to see what their new benefactor planned 434 00:32:57,880 --> 00:33:01,960 Speaker 1: to do with their main street or his new main 435 00:33:02,080 --> 00:33:11,600 Speaker 1: street next time on Haleywood, The Mint it wasn't just 436 00:33:11,680 --> 00:33:14,800 Speaker 1: a place to eat under the gaze of Willis's baby photo. 437 00:33:15,640 --> 00:33:19,600 Speaker 1: It also acts as nightclub, a stage for Bruce Willis's band, 438 00:33:19,760 --> 00:33:22,480 Speaker 1: and one of the few places in Haley where you 439 00:33:22,560 --> 00:33:25,080 Speaker 1: might just get your ass kicked. It was a group 440 00:33:25,120 --> 00:33:28,160 Speaker 1: of them, and I remember going to my car and uh, 441 00:33:28,720 --> 00:33:31,280 Speaker 1: and I had my concealed weapons permitting everything Victin and 442 00:33:31,520 --> 00:33:34,800 Speaker 1: I just put my pistol in my pants and someone 443 00:33:34,840 --> 00:33:39,160 Speaker 1: called the cops. Right. Haleywood is hosted by Dana Schwartz. 444 00:33:39,680 --> 00:33:43,800 Speaker 1: This show is written by Jake Rawson, Editing, sound design 445 00:33:43,880 --> 00:33:48,240 Speaker 1: and mixing by me Josh Fisher, Additional editing by Mary 446 00:33:48,320 --> 00:33:53,800 Speaker 1: do Original music by Natasha Jacobs, mixing by Jeremy Thal, 447 00:33:54,640 --> 00:33:58,560 Speaker 1: Research and fact checking by Jake Rawson, Austin Thompson and 448 00:33:58,640 --> 00:34:03,720 Speaker 1: Marissa Brown. Show logo by Lucy Quintinia. Our senior producer 449 00:34:03,840 --> 00:34:07,200 Speaker 1: is Ryan Murdoch and our executive producer is Jason English. 450 00:34:07,560 --> 00:34:10,640 Speaker 1: Special thanks to the people of Hailey, Idaho and all 451 00:34:10,719 --> 00:34:14,640 Speaker 1: those who've shared their stories. Haileywood is a production of 452 00:34:14,719 --> 00:34:17,160 Speaker 1: I Heart Radio Until Next Time.