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Speaker 1: You're listening to Math and Magic, a production of iHeartRadio.

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Speaker 2: I think it comes down to truth.

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Speaker 3: No matter what we're collectively marketing and or the dirty

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Speaker 3: word it's selling, it has to be based in truth

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Speaker 3: because even if you pull the wool over someone's eyes once,

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Speaker 3: it's not going to resonate the second time.

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Speaker 4: I'm Bob Pittman.

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Speaker 5: Today is a special episode of Math and Magic, and

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Speaker 5: it might sound a little different, not only because our

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Speaker 5: guest is one of the biggest rock stars on the planet,

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Speaker 5: but because we recorded live on stage at the Possible

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Speaker 5: Conference at the Fountain Blue in Miami. And I hope

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Speaker 5: you enjoyed my conversation exploring math and magic, which I

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Speaker 5: bon Jovi. Today we have a guest who is a

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Speaker 5: magician in many obvious ways, which we'll explore today. But

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Speaker 5: the math's pretty good too. You've sold one hundred and

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Speaker 5: fifty million albums worldwide. He's played twenty eight hundred concerts

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Speaker 5: and fifty for thirty.

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Speaker 4: Five million fans.

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Speaker 5: He had three top ranking tours in six years, matching

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Speaker 5: a record held by only the Rolling Stones. He is

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Speaker 5: also a successful business person. He and his son started

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Speaker 5: the wildly successful Hampton Water Wine company. He's a generous

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Speaker 5: and impactful philanthropist. He's an actor, he has strong political

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Speaker 5: convictions which make their way into his music. And he's

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Speaker 5: a well known family man, great marriage and role model

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Speaker 5: for how to do it the right way. But what's

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Speaker 5: also interesting is he started his ride at about the

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Speaker 5: same time we started MTV, so we were sort of

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Speaker 5: locked through this thing.

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Speaker 4: And you know, when people start, especially in the music.

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Speaker 5: Business, you never know who's going to be there thirty

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Speaker 5: years from now, and very few are.

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Speaker 4: So we got the guy who is here, John bon Jovi.

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Speaker 2: Well, thank you, thank you, Mom, thank you. I'm happy

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Speaker 2: to be here. Good morning.

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Speaker 4: We got a lot to talk about.

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Speaker 5: But first I want to do do you in sixty seconds.

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Speaker 5: What we're going to do is we're going to lightning

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Speaker 5: round style. Give you a couple of choices.

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Speaker 2: Lay down right like you're ready to go. Ready to go.

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Speaker 4: Prefer cats or dogs, dogs, early.

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Speaker 5: Riser, night out, morning guy city or country city, winter

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Speaker 5: or summer.

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Speaker 2: Summer, salt, your sweet torn.

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Speaker 5: Beach, your mountains, beach, off of your tea coffee text

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Speaker 5: dark call depends.

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Speaker 4: Garden State or Madison Square Garden Garden State.

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Speaker 2: There we go.

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Speaker 4: Here's the Jersey folks, It's about to get harder. All

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Speaker 4: time favorite musical artist The Beatles. Childhood hero.

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Speaker 2: Bruce had a lot to do with my being here today.

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Speaker 4: There we go.

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Speaker 5: Technology, you can't live without my teenage kids, favorite country

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Speaker 5: to visit.

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Speaker 4: The final one, What did you want to be when

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Speaker 4: you're growing up?

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Speaker 3: Me?

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Speaker 4: And it happens only in America? So let's jump in.

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Speaker 5: You are one of the best and most enduring brands

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Speaker 5: in music? How do you stay connected with this audience

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Speaker 5: for forty years?

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Speaker 3: Nothing would have happened if you didn't have a song.

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Speaker 3: So the brand had to be built on a solid foundation,

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Speaker 3: which was the song and being true to who and

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Speaker 3: what I was.

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Speaker 2: In order for the collective we to.

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Speaker 3: Then be true to who we were, and so that

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Speaker 3: is the basis of all of it. Not to chase

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Speaker 3: fads and fascions was also really important to me. Fads

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Speaker 3: and fashions come and go, and the truth will always prevail.

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Speaker 4: Were you ever tempted with any of the fads or fashions.

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Speaker 2: Not really to be? I don't think well, I don't

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Speaker 2: think so.

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Speaker 3: I may have been a byproduct of the closure wore

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Speaker 3: in the a or the haircut you hadn't it. But

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Speaker 3: that's who and what you were in real time. And

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Speaker 3: if the next fat in fashion came along, ie in

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Speaker 3: our business, boy bands and then grunge music and then wrap,

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Speaker 3: you know, we were there at the advent of rap,

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Speaker 3: and to start doing duets would not have seemed honest,

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Speaker 3: you know, to certainly be with a boy band and

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Speaker 3: or none of that would have rang true. So I

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Speaker 3: was smart enough to know not to get a flannel shirt.

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Speaker 3: When Seattle became popular, it was just stay the quarters.

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Speaker 5: Let's talk about intergenerational hits, and these are marketers here,

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Speaker 5: so they're looking for things that are enduring. My friend's daughter,

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Speaker 5: it is twenty two. She was in a college bar,

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Speaker 5: living on a prayer comes on. The kids all start

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Speaker 5: dancing on the tables. They weren't even born when the

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Speaker 5: song came out. What is it about your music that

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Speaker 5: connects was such a young generation, even though it was

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Speaker 5: made originally for a completely different generation.

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Speaker 2: Again, I think it comes down to truth.

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Speaker 3: No matter what we're collectively marketing and or you know

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Speaker 3: the dirty words selling, it.

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Speaker 2: Has to be based in truth.

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Speaker 3: Because even if you pull the wool over someone's eyes once,

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Speaker 3: it's not going to resonate the second time. So when

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Speaker 3: we wrote a song, if I was doing it from

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Speaker 3: a place of honesty, that song resonated with me, and

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Speaker 3: therefore I was confident it would probably.

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Speaker 2: Resonate with that audience.

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Speaker 3: Songs like Living on a Prayer, when we wrote them

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Speaker 3: to be bluntly honest, I didn't realize what we had,

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Speaker 3: but I felt that the character driven storyline was legit,

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Speaker 3: and in doing so, you know, obviously that's.

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Speaker 2: One of the many that has stood the test of time.

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Speaker 3: It's as simple as that, because it's everybody's story.

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Speaker 5: So when you create a new song, how often do

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Speaker 5: you know that you've got something special?

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Speaker 3: Absolutely do not, as you know, as we talk behind

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Speaker 3: the stage. I got in around two thirty this morning

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Speaker 3: and have been recording some stuff in Los Angeles for

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Speaker 3: next year.

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Speaker 2: And I left there thinking I've got it. I'm a genius.

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Speaker 3: But I wake up this morning you go, I don't

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Speaker 3: know what I'm talking about. I just did it again,

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Speaker 3: you know, you really, you don't know. There's so many

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Speaker 3: times that I've thought I had it and I don't,

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Speaker 3: and so many times that I was surprised.

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Speaker 4: So by the way, for us old people, let me

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Speaker 4: just throw something out.

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Speaker 5: Hey, But you've gotten older, have you got more questions

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Speaker 5: when you were younger? Did you think this is going

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Speaker 5: to be a hit or is this something that as

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Speaker 5: you age you go.

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Speaker 4: Who knows.

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Speaker 2: There's a certain confidence you have when you're a young kid.

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Speaker 3: I was much more fearless, and it was probably naivete.

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Speaker 3: Now I don't live in fear, but I don't pay

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Speaker 3: attention like I used to. There was a story I

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Speaker 3: was talking about yesterday and it was during the era

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Speaker 3: of Slippery and Wet, and I remember this really well,

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Speaker 3: reading a music publication and George Harrison was alive and well,

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Speaker 3: and it was asked about the success of the band

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Speaker 3: and he said, I don't know who they are. And

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Speaker 3: I was initially offended. And I was saying to the

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Speaker 3: guy yesterday that I was talking to. He wasn't saying

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Speaker 3: something offensive about the band. It was just not where

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Speaker 3: he was at in his life then. So as we

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Speaker 3: were talking about young, young, young artists yesterday that coming

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Speaker 3: out of TikTok, you know the guys with one new song,

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Speaker 3: I said, no, I'm sorry, I don't know them. And

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Speaker 3: it wasn't meant to be at all offensive. It was

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Speaker 3: that I'm not paying attention to that. All I can

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Speaker 3: do is beyond my journey and write who I am

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Speaker 3: and what I want to talk about, and not to

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Speaker 3: look around based on that.

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Speaker 2: It has to be based in truth.

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Speaker 4: So let's take that one step further.

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Speaker 5: You are almost like a rock star by day, family

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Speaker 5: man by night, and everyone who knows you comments that's

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Speaker 5: sort of your reputation. I don't think you've ever fallen

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Speaker 5: victim to the trappings of being a rock star. You

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Speaker 5: stay in rooms, not sweets. There are no trails of limos,

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Speaker 5: there's no tons of security, no visible hangar ons, and

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Speaker 5: you have one of the most six celebrity marriage is

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Speaker 5: how does that happen?

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Speaker 4: There have to be some lessons in that.

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Speaker 5: But the group of everybody here who probably has opportunities

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Speaker 5: to get seduced by power and privilege.

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Speaker 3: So did I look, I'm those saint, I'm the lead

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Speaker 3: singer and a very successful rock band. We've had a

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Speaker 3: lot of wonderful memories, but they were what they were,

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Speaker 3: and you know, on the family side of things, that's

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Speaker 3: my rock and my wife and I went to high.

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Speaker 2: School together, and I know that we grew together.

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Speaker 3: That was important, you know, we grew up together, so

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Speaker 3: she saw every facet of this, and then you know,

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Speaker 3: we grew together. That's imperative here. And then you know,

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Speaker 3: the kids, I hope they see that work ethics. So again,

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Speaker 3: if you can bestow on your kids anything is if

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Speaker 3: they could see by example what you've done, maybe they'll

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Speaker 3: take the good of it and disregard some of the bad.

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Speaker 2: I'm no saint, it's just it's a work in progress.

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Speaker 5: You grew up obviously the product of the seventies and

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Speaker 5: early eighties. How did your family life influence you? And

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Speaker 5: what are those sort of lessons that you learned there

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Speaker 5: that show up as you today.

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Speaker 3: In the time that I was born, in nineteen sixty two,

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Speaker 3: President Kennedy was in office, my parents fully bought into

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Speaker 3: the whole camelot. You know, we can go to the moon,

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Speaker 3: you could be anything you want. We're going to buy

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Speaker 3: a house in middle class New Jersey. I was blessed

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Speaker 3: with that. I was born at the right time, in

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Speaker 3: the right place, looking a certain way, and so there

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Speaker 3: weren't a lot of, you know, obstacles in the way

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Speaker 3: of dreaming. And I know the difference, and I know

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Speaker 3: the difference especially now, so I was lucky, and then

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Speaker 3: hard work and.

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Speaker 2: Luck makes for success, you know.

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Speaker 3: But a lot of it had to do with the time,

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Speaker 3: the place, the color of my skin, the economic advantages

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Speaker 3: of you know, two parents that worked, and that work

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Speaker 3: ethic was instilled in all of us.

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Speaker 5: Got to hope my kids say something like that about

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Speaker 5: me at a certain point. Are there any words from

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Speaker 5: your parents that echo in your head now? And then

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Speaker 5: that advice they gave you or comments they made.

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Speaker 3: Other than my mother was smart enough to say the

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Speaker 3: band's name should be bon Jovi.

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Speaker 2: That was pretty good advice. You know.

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Speaker 3: Even then, I knew that if I was going to

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Speaker 3: fail or succeed, it was going to be, you know,

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Speaker 3: my responsibility.

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Speaker 2: So that was actually great advice. That my folks were

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Speaker 2: supportive enough.

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Speaker 3: And when the drinking age in New Jersey was eighteen

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Speaker 3: and you could sneak into a bar at sixteen, you

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Speaker 3: could cut your teeth, but you didn't have responsibility yet.

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Speaker 3: You didn't have to worry about a paycheck. You know,

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Speaker 3: you lived under your folks roof at sixteen, at least

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Speaker 3: I did. All they told us was that if you're

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Speaker 3: going to be in a bar, at least we know

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Speaker 3: where you are, and so if you're going to focus

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Speaker 3: on something, keep focusing on it. I didn't go to college,

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Speaker 3: you know, but I had a record deal by the

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Speaker 3: time I was twenty one. It's the same record deal

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Speaker 3: at the same company, and I'm sixty one, and that's

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Speaker 3: pretty good.

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Speaker 4: Yeah, that's pretty good.

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Speaker 5: Give me a little loss of that stability, and the

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Speaker 5: music business not allow of it.

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Speaker 2: You.

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Speaker 5: Also, we were talking a little bit of a backstage

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Speaker 5: where parents, we all have these kids coming into their

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Speaker 5: own great temptation to tell your kids what they should do.

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Speaker 5: Did you give your parents a vote, you know.

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Speaker 3: In retrospect. But I don't want to hear that, Bob.

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Speaker 3: I want to hear that I'm right and my kids.

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Speaker 2: Should listen to me.

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Speaker 3: This is bullshit, because I've come to that phase and

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Speaker 3: stage in my children's lives where they don't listen to

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Speaker 3: me any longer. And I'm I'm just dad. Oh you

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Speaker 3: don't know what you're talking about, and you're like, oh God,

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Speaker 3: But you know, it's a continual learning. In the process

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Speaker 3: of learning and being a parent, ever evolving a.

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Speaker 4: Being a family man. You're actually in business with your sons.

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Speaker 5: Yeah, in this great successful watch company.

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Speaker 2: Hampton water, Hampton Water.

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Speaker 4: How did that dynamic come about?

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Speaker 3: My son, Jesse, was a walk on football player at

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Speaker 3: Notre Dame and his roommate was a hockey player. And

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Speaker 3: I often drank Rose wine, and for many many years,

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Speaker 3: under the guise of not telling my kids that I

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Speaker 3: was drinking as much, I'd say, Daddy wants.

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Speaker 2: Some pink juice.

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Speaker 3: And one night the kid came home and he said,

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Speaker 3: I've got an idea. It's not pink juice anymore. It's

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Speaker 3: Hampton water and you know, and I went, wow, I

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Speaker 3: love that. And then we start to jokingly saying we

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Speaker 3: should have a wine knowing nothing about the wine business,

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Speaker 3: and I said, if you go back to school, use

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Speaker 3: that business degree, come back with a power point if

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Speaker 3: it makes any sense, I know where to go with it.

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Speaker 3: He did six years later, where the number five rose

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Speaker 3: in the world, and he's really on the verge of

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Speaker 3: something big, which is fabulous. One thing we did from

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Speaker 3: day two was we really were confident that we weren't

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Speaker 3: going to have a celebrity brand, but we were going

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Speaker 3: to have a family business. And so you know, I'm

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Speaker 3: Santa Claus, I'm the guy that shows up for the

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Speaker 3: photo op he's the one that does all the hard work.

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Speaker 3: But we've got a full staff. Were in all fifty states,

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Speaker 3: we're in fifty plus countries, and it's a family business.

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Speaker 3: It's going great.

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Speaker 4: So let me get attle entrepreneurs lesson in here.

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Speaker 5: Yeah, if you had known everything you know now about

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Speaker 5: the wine business, would you have started it?

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Speaker 4: Then?

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Speaker 2: Yeah? I like this.

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Speaker 3: I find it sexier than selling you know, socks. You know,

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Speaker 3: I get the samples. I like taking the samples home

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Speaker 3: at night, so you know, we're having fun with it.

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Speaker 3: More importantly, I'm absolutely pay for the privilege of being

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Speaker 3: in business with one of my children, who make me

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Speaker 3: proud every day.

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Speaker 5: More of math and Magic right after this quick break,

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Speaker 5: Welcome back to Mathem Magic.

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Speaker 4: Let's hear more from my conversation with John bon Jovi.

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Speaker 4: Soul Kitchen. You and your wife started it.

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Speaker 5: It served over one hundred and sixty thousand meals. I

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Speaker 5: think it's the number you've used your power and connections

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Speaker 5: to help others.

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Speaker 4: That's a hallmark.

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Speaker 5: I think you've done on a very small scale, and

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Speaker 5: then you're doing on a much larger scale too. Where

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Speaker 5: did that strong commitment to help others come from?

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Speaker 2: There was probably instilled in me in my years of travel.

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Speaker 3: The seeds were probably planted by my parents, but they

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Speaker 3: weren't necessarily philanthropic, or certainly weren't political. In my world travels,

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Speaker 3: i'd seen a lot of unfair inequality. But on the

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Speaker 3: streets of Philadelphia, I was the co owner of an

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Speaker 3: arena football team with a buddy of mine named Craig Spencer.

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Speaker 2: Whose daughter's here today.

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Speaker 3: And I said, we can win in the market if

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Speaker 3: we think of this differently than the Big four baseball, basketball, football, hockey.

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Speaker 2: And that was to be more philanthropic than anyone.

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Speaker 3: One night, I was looking out of the window of

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Speaker 3: the hotel and I saw a man sleeping on a

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Speaker 3: great dead a winter. And I called a buddy of

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Speaker 3: mine who was born and raised in Philly, and I said,

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Speaker 3: if you could find me somebody in the homeless area,

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Speaker 3: I'd like to talk about housing. And he found me

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Speaker 3: the Michael Jordan of the issue, a sister of mercy

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Speaker 3: by the name of Mary Scullion. So Sister Mary and

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Speaker 3: I meet and she says, maybe you guys can save

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Speaker 3: up enough money to refurbish a row home. And I said,

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Speaker 3: how much is it to do a block? And I said,

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Speaker 3: I'm not being a wise ass, but if we can

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Speaker 3: do a block, we could do a neighborhood. If we

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Speaker 3: could do a neighborhood, we can impact the city. She said,

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Speaker 3: I like you, And one thing led to another. We've

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Speaker 3: built a thousand units of affordable housing. We have four

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Speaker 3: soon to be five Soul Kitchen restaurants. The restaurant is

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Speaker 3: an incredibly unique model. It didn't exist anywhere, but Dorothea

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Speaker 3: dreamed it up. It's a pay it forward model. If

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Speaker 3: any of you were to come to it, there's no

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Speaker 3: prices on the menu. It's a farm to table environment.

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Speaker 3: It looks like a beautiful beestro, but you would never

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Speaker 3: know that someone next to you is.

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Speaker 2: Actually in need.

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Speaker 3: And get out of your mind's eye that it's a

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Speaker 3: soup kitchen, because it's not those amongst us that are

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Speaker 3: making ends meet barely.

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Speaker 2: You know the old adage two paychecks away.

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Speaker 3: In the economic downturn, this was really prevalent again in COVID.

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Speaker 3: People would come to our restaurant. They are greeted by

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Speaker 3: a what looks like a hostess, but really a social worker.

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Speaker 3: That social worker discusses the concept and if you are willing,

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Speaker 3: you participate and that means you're busting a table, you're

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Speaker 3: working in the garden, you're doing something that is earning

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Speaker 3: that meal. Empowering somebody, having them give the opportunity to

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Speaker 3: earn that meal makes someone feel so much better than

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Speaker 3: a handout.

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Speaker 2: It is a hand up.

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Speaker 3: And so we created this model in the restaurant those

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Speaker 3: who want to affect change directly. If you and I

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Speaker 3: go in there and you put down fifty dollars, it

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Speaker 3: pays for your meal and the meal of that guy

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Speaker 3: and his wife.

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Speaker 2: Daughter sitting next to you.

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Speaker 3: Directly, I'm affecting change and that guy's volunteering, or if

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Speaker 3: you don't volunteer, you sort of feel like you're missing

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Speaker 3: out of the party. So we started the first one

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Speaker 3: in a thirty three seat restaurant. It serve over one

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Speaker 3: hundred thousand meals. Our second one was after Supers from

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Speaker 3: Sandy in New Jersey. We have an all service providing

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Speaker 3: in there, which was integral to this too, because people

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Speaker 3: who are in need of a meal, they need opportunities

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Speaker 3: for service providing, whether it's work credentials or job training, childcare,

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Speaker 3: dental doctors. We have access to all that in our

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Speaker 3: second location. Then in a genius move. We realize that

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Speaker 3: kids on college campuses who are struggling with food insecurity.

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Speaker 3: So we went to Rutgers University, and to be honest

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Speaker 3: with you, the chancellor didn't realize her own food pantry

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Speaker 3: was what and where it was until mister bon Jovi

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Speaker 3: showed up and she's walking through the halls of Rutgers

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Speaker 3: and sees that food pantry and goes, we can do better,

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Speaker 3: and we said we'd like to put a sole kitchen

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Speaker 3: on campus.

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Speaker 2: The phone rang off the hook.

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Speaker 3: From UCLA to Georgia, universities across the nation wanting to

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Speaker 3: open soul kitchens and then COVID hit.

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Speaker 2: It set us back.

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Speaker 3: But Rutgers was the first one to stand up and

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Speaker 3: say we want to do this. And now it's doing

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Speaker 3: very well there and at a place called Jersey City University,

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Speaker 3: and now we're going to expand on the college model because,

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Speaker 3: much to many people's surprise, kids on college campus just

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Speaker 3: have food insecurity.

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Speaker 2: That's great. Great.

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Speaker 5: We can't leave today without the hot topic AI music.

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Speaker 2: I want AI to do my interviews to travel for me.

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Speaker 3: Yesterday was my first opportunity to see that mash up

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Speaker 3: with the weekend and.

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Speaker 2: It scared the hell out of me.

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Speaker 3: What I'm hoping though, is that again the truth prevails,

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Speaker 3: and so you know, a real song written by the

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Speaker 3: real guy, I hope is always going to win that fight.

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Speaker 3: So I guess I'm going to offer the same massage

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Speaker 3: I did when I came in. Don't fall for fads

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Speaker 3: and fashions, and let's be aware that that one's scary,

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Speaker 3: you know, AI really is. It can be used for

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Speaker 3: good and it can be used for bad, and we

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Speaker 3: should all be very.

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Speaker 2: Aware of it.

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Speaker 5: We are probably all of us in the advertising business,

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Speaker 5: probably overrepresented in New York Silicon Valley, LA. You're out

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Speaker 5: on tour, you really see the country. What advice would

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Speaker 5: you have for everybody here in terms of trying to

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Speaker 5: talk about everybody in America, not just the narrow world

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Speaker 5: we'd live in.

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Speaker 3: The coasts, as we call it, the flyover. Yeah, there's

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Speaker 3: fifty states with fifty diverse opinions of who and.

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Speaker 2: What we are as an But that's really what we're supposed.

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Speaker 3: To have made the nation great, which was that we

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Speaker 3: the people, and you know, everybody has their values and

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Speaker 3: they should be spoken to without just the use of

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Speaker 3: social media. You know that connectivity is what's missing today.

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Speaker 3: And you know, brands to me, bon Jovi is Levi's.

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Speaker 3: We are Cadillac, we are Coca Cola. We're that thing

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Speaker 3: that's been there forever. And those people between the two

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Speaker 3: sides are that right and those values are legit and

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Speaker 3: should be heard.

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Speaker 5: So we always end the episodes of Mathemagic with shout

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Speaker 5: outs to the greats for you because of who you are,

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Speaker 5: who on the business side of the music business would

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Speaker 5: you give a shout out to?

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Speaker 3: First name I guess it comes to mind is an

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Speaker 3: old friend named Jimmy Iveen. Jimmy, you know, of course,

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Speaker 3: was a great record producer, saw that there was a

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Speaker 3: change in his own life and making the records that

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Speaker 3: he knew how to make.

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Speaker 2: It was like what am I going to do next?

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Speaker 3: So he was smart enough to become an owner and

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Speaker 3: create Innerscope with Ted Field and then go on to

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Speaker 3: be in Beats when Interscope had run its course. So

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Speaker 3: he really created something magical. If I think about my

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Speaker 3: football ties, you think about Jerry Jones, and you know

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Speaker 3: he just took another football team and said, no, this

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Speaker 3: is America's team, and then he created the Dallas cowboys.

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Speaker 2: So there's ways to take something that is.

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Speaker 3: Considered to just be bedrock and make magic out of

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Speaker 3: it because you know of what it stood for. So

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Speaker 3: those would be guys, you know, from different walks of

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Speaker 3: my life that I feel that I'd give it the

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Speaker 3: quickest shout.

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Speaker 5: Let's go on the other side, let's go on the

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Speaker 5: magic side, creative side, producer, artist, Who would you give

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Speaker 5: a shout out to?

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Speaker 2: I don't know.

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Speaker 3: I worked with a guy yesterday named Ryan Tedder from

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Speaker 3: a band called One Republic.

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Speaker 2: I find that he's the next generation.

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Speaker 3: Kind of whiz kid and very very smart, both you know,

438
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Speaker 3: playing the instrument as well as talking about the business

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Speaker 3: of music. I used to pride myself on knowing many

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Speaker 3: of the aspects of the business of music.

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Speaker 2: You know, I'm one of those fortunate guys. I own

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Speaker 2: my publishing.

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Speaker 3: That's seventeen albums of you know, that's a lot of

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Speaker 3: records for.

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Speaker 4: You who don't know that. That's like Nirvana.

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Speaker 3: Yeah, so it's I knew all those things when I

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00:22:23,359 --> 00:22:26,400
Speaker 3: was a kid. It was we created bon Jovie Management.

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00:22:26,440 --> 00:22:29,359
Speaker 3: I didn't have a manager, the commission stayed in house.

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Speaker 3: So we were smart enough that I knew how to

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Speaker 3: do all that, But I'd see the next generation that's

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Speaker 3: what they do, and.

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Speaker 2: I'm excited to talk.

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Speaker 3: To those kind of young guys about it.

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Speaker 4: John, thanks for coming.

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Speaker 2: Thank you, Bob, thank you for having me.

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Speaker 5: Here are a few things I picked up from my

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Speaker 5: conversation with John bon Jovi. One, stay true to who

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Speaker 5: you are. Fads and fashion come and go. For John,

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Speaker 5: staying true to himself instead of chasing the hottest new

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Speaker 5: trend in music has been the key to longevity.

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Speaker 4: Two.

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Speaker 5: Luck is no match for discipline. John is the first

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Speaker 5: to admit that much of his success has to do

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Speaker 5: with being born at the right place the right time. However,

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Speaker 5: he wouldn't have achieved his level of success without the

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Speaker 5: strong work ethic his parents instilled in him. Three. Family

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Speaker 5: and business can be a great mix. When john Son

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Speaker 5: came up with the idea of the successful wine brand

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Speaker 5: Hampton Water, John knew he didn't want it to be

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Speaker 5: just another short lived celebrity brand. Instead, he built it

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Speaker 5: together with his son, and it's a true family business

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Speaker 5: with staying power. I'm Bob Pittman, Thanks for listening.

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Speaker 6: That's it for today's episode. Thanks so much for listening

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Speaker 6: to Math and Magic, a production of iHeartRadio. The show

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Speaker 6: is hosted by Bob Pittman. Special thanks to Sidney Rosenbloom

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Speaker 6: for booking and wrangling our wonderful.

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Speaker 1: Talent, which is no small feat. Our editor Emily Meronoff,

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Speaker 1: our engineers Jessica Crinchitch and but He Fraser, our executive

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Speaker 1: producers Nikki Etoor and Ali Perry, and of course Gail Raoul,

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Speaker 1: Eric Angel Noel and everyone who helped bring this show

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Speaker 1: to your ears. Until next time,