1 00:00:01,680 --> 00:00:20,160 Speaker 1: Coolso media, that's going excusing. 2 00:00:56,280 --> 00:00:58,600 Speaker 2: So the Internet is changing the way you talk and 3 00:00:58,680 --> 00:01:01,200 Speaker 2: hold people's attention, and it's literally changing the way that 4 00:01:01,240 --> 00:01:03,440 Speaker 2: we communicate on a fundamental level. 5 00:01:05,600 --> 00:01:06,800 Speaker 3: Oh okay, you guys didn't like that. 6 00:01:06,920 --> 00:01:13,880 Speaker 2: Okay, let's try this delivery of the message instead. The 7 00:01:13,959 --> 00:01:17,559 Speaker 2: last year. Okay, for this, you do have to imagine 8 00:01:17,600 --> 00:01:22,200 Speaker 2: that I'm doing my makeup effortlessly while openly trauma dumping. 9 00:01:22,280 --> 00:01:23,440 Speaker 2: Let's get the music going again. 10 00:01:23,480 --> 00:01:23,800 Speaker 3: Okay. 11 00:01:24,680 --> 00:01:27,280 Speaker 2: The last year, during the peak of my career, I 12 00:01:27,400 --> 00:01:30,800 Speaker 2: uprooted my life after getting no fault evicted from my 13 00:01:30,880 --> 00:01:34,759 Speaker 2: apartment so two Vegas venture capital dickheads could move in, 14 00:01:35,120 --> 00:01:38,160 Speaker 2: which they definitely didn't, and move back to New England 15 00:01:38,160 --> 00:01:41,600 Speaker 2: to be with my dad. And the real reason was 16 00:01:41,640 --> 00:01:44,399 Speaker 2: that I wanted to date some guy in Maine who 17 00:01:44,480 --> 00:01:48,080 Speaker 2: ultimately broke up with me after showing me David Cronenberg's 18 00:01:48,080 --> 00:01:52,120 Speaker 2: The Fly, which I think about a lot. 19 00:01:52,520 --> 00:01:52,960 Speaker 3: How is that? 20 00:01:53,200 --> 00:01:58,240 Speaker 2: Are you listening? Are you paying attention? Because in certain algorithms, 21 00:01:58,480 --> 00:02:02,360 Speaker 2: these two approaches that I just tried makeup trauma dumping 22 00:02:02,560 --> 00:02:06,080 Speaker 2: and screaming like there's a bomb in the room, these 23 00:02:06,120 --> 00:02:09,160 Speaker 2: two approaches are still the easiest way to get people's 24 00:02:09,160 --> 00:02:13,680 Speaker 2: attention in short form algorithms. There's more ways than that, obviously, 25 00:02:13,880 --> 00:02:17,600 Speaker 2: but these are kind of the time honored traditions. Personally, 26 00:02:17,639 --> 00:02:22,000 Speaker 2: I skew more towards reckless oversharing than Volume one thousand alarmists. 27 00:02:22,000 --> 00:02:24,640 Speaker 2: But if you're neither, yeah, you might have a hard 28 00:02:24,639 --> 00:02:27,320 Speaker 2: time reaching people on the Internet. Right now, this is 29 00:02:27,360 --> 00:02:30,400 Speaker 2: sixteenth Minute, the podcast where most weeks we talk too 30 00:02:30,520 --> 00:02:33,160 Speaker 2: and about the Internet's characters of the day, but this 31 00:02:33,240 --> 00:02:36,240 Speaker 2: week it's a side quest episode. Today we're going to 32 00:02:36,240 --> 00:02:39,000 Speaker 2: speak to a gen Z linguist about how the algorithm 33 00:02:39,000 --> 00:02:43,160 Speaker 2: has fundamentally changed language and what the implications of that 34 00:02:43,280 --> 00:02:46,000 Speaker 2: might be. And I have to say, I feel so 35 00:02:46,360 --> 00:02:51,160 Speaker 2: fucking old talking about this, But the term for these 36 00:02:51,240 --> 00:02:54,720 Speaker 2: ways that we communicate to break through to the algorithm 37 00:02:55,120 --> 00:02:56,400 Speaker 2: is called algo speak. 38 00:02:56,800 --> 00:02:57,960 Speaker 3: Basically, the way we. 39 00:02:57,919 --> 00:03:01,600 Speaker 2: Perform for the algorithm in order to capture not even 40 00:03:01,720 --> 00:03:06,240 Speaker 2: people's attention necessarily, but the algorithm's attention that delivers our 41 00:03:06,360 --> 00:03:09,440 Speaker 2: content to people. We've talked about it a lot on 42 00:03:09,480 --> 00:03:12,080 Speaker 2: this show. I've talked to reporters on the subject and 43 00:03:12,240 --> 00:03:15,240 Speaker 2: to content creators who are beholden to it. And yeah, 44 00:03:15,280 --> 00:03:18,560 Speaker 2: it's easy to dunk on these pretty identifiable passes to 45 00:03:18,600 --> 00:03:22,440 Speaker 2: get our attention through speech, through memes, through editing techniques, 46 00:03:22,480 --> 00:03:25,480 Speaker 2: through duration of video. But when you're living depends on it, 47 00:03:25,520 --> 00:03:28,079 Speaker 2: and the algorithm itself remains opaque. 48 00:03:28,120 --> 00:03:28,880 Speaker 3: What option do. 49 00:03:28,840 --> 00:03:32,600 Speaker 2: You have but to play the game start a podcast, 50 00:03:32,680 --> 00:03:36,360 Speaker 2: of course, although in a podcast environment that is increasingly 51 00:03:36,400 --> 00:03:40,720 Speaker 2: reliant on video clips posted two algorithm spaces like TikTok, 52 00:03:40,840 --> 00:03:44,960 Speaker 2: YouTube and Instagram, that's increasingly untrue. But our guest today, 53 00:03:45,080 --> 00:03:48,560 Speaker 2: who is both a professional linguist and a hashtag content 54 00:03:48,640 --> 00:03:52,120 Speaker 2: hashtag creator, thinks that this is a very important conversation 55 00:03:52,200 --> 00:03:55,880 Speaker 2: to have, and I agree because most recently he feels 56 00:03:55,880 --> 00:03:59,440 Speaker 2: that it's fundamentally changed the way that our elections are run. 57 00:03:59,760 --> 00:04:04,040 Speaker 2: So as a treat here's my conversation with the etymology 58 00:04:04,080 --> 00:04:08,920 Speaker 2: Nerd aka Adam Alexic, a Harvard educated linguist who's built 59 00:04:08,920 --> 00:04:12,920 Speaker 2: a career across social media platforms talking about linguistics and 60 00:04:13,360 --> 00:04:17,039 Speaker 2: more specifically algo speak since he was a teenager. 61 00:04:17,279 --> 00:04:17,920 Speaker 4: Babe, Wake Up. 62 00:04:17,920 --> 00:04:20,080 Speaker 5: The Oxford English diction just published their shortlist for the 63 00:04:20,080 --> 00:04:21,919 Speaker 5: twenty twenty four Ward of the Year. The top contenders 64 00:04:21,960 --> 00:04:24,159 Speaker 5: so far include brain Row, Demuur and Lore, but the 65 00:04:24,160 --> 00:04:25,960 Speaker 5: one I've had my eye on the most is slot 66 00:04:26,000 --> 00:04:27,800 Speaker 5: for low quality AI generated content. 67 00:04:28,080 --> 00:04:31,400 Speaker 2: He's also written a book called Algo Speak, How Social 68 00:04:31,400 --> 00:04:34,240 Speaker 2: Media is Transforming the Future of Language that will be 69 00:04:34,279 --> 00:04:36,680 Speaker 2: published next year, and he came on to tell us 70 00:04:36,680 --> 00:04:40,719 Speaker 2: how the algorithmic communication has and will continue to change 71 00:04:40,720 --> 00:04:44,440 Speaker 2: how we understand each other and who our words can reach. 72 00:04:45,080 --> 00:04:46,040 Speaker 3: Here's our conversation. 73 00:04:46,960 --> 00:04:49,720 Speaker 5: Hi, I'm Adam on the Internet. I'm known as etymology Nerd. 74 00:04:49,760 --> 00:04:51,680 Speaker 5: I'm a content creator and a linguist focusing on how 75 00:04:51,760 --> 00:04:53,120 Speaker 5: social media is changing language. 76 00:04:53,200 --> 00:04:55,919 Speaker 2: I am so glad that you are working on what 77 00:04:55,920 --> 00:04:58,120 Speaker 2: you're doing, and that you're a content creator as well. 78 00:04:58,320 --> 00:05:01,159 Speaker 2: In my experience, most of what I've se about algorithmic 79 00:05:01,200 --> 00:05:03,760 Speaker 2: speak is by people who aren't creating content themselves. It 80 00:05:03,760 --> 00:05:08,120 Speaker 2: feels a little disjointed. How did you first get interested 81 00:05:08,160 --> 00:05:10,520 Speaker 2: in etymology? Was content creation first? 82 00:05:10,640 --> 00:05:12,520 Speaker 3: Was this interest for How did this sort of come 83 00:05:12,560 --> 00:05:13,640 Speaker 3: together for you as a career? 84 00:05:13,880 --> 00:05:14,000 Speaker 6: Right? 85 00:05:14,080 --> 00:05:16,400 Speaker 5: Yeah, what you just said is super interesting because I 86 00:05:16,400 --> 00:05:19,080 Speaker 5: don't think you can properly study it unless you're also 87 00:05:19,240 --> 00:05:22,400 Speaker 5: in the weeds yourself, Like, unless you're like on TikTok yourself. 88 00:05:22,400 --> 00:05:25,840 Speaker 5: You can't like talk about the new TikTok words or 89 00:05:25,880 --> 00:05:27,960 Speaker 5: how algorithms are shaping. Like if you feel it as 90 00:05:28,000 --> 00:05:31,200 Speaker 5: a creator, you really do feel it, And academic linguistics 91 00:05:31,320 --> 00:05:33,800 Speaker 5: is like super far behind. I mean, you need to 92 00:05:33,800 --> 00:05:35,400 Speaker 5: make sure a word sticks around, you need to make 93 00:05:35,400 --> 00:05:38,120 Speaker 5: sure it works as a research paper or something. And 94 00:05:38,800 --> 00:05:41,400 Speaker 5: by the time these guys have all their PhDs, they're 95 00:05:41,440 --> 00:05:43,760 Speaker 5: thirty years old and they're not caught up with the 96 00:05:43,760 --> 00:05:44,560 Speaker 5: new stuff anymore. 97 00:05:44,600 --> 00:05:47,520 Speaker 3: Their internet ancient, right right. 98 00:05:48,160 --> 00:05:50,520 Speaker 5: So my story as I started, I just started with 99 00:05:50,560 --> 00:05:53,320 Speaker 5: like an etymology blog. I was talking about word origins 100 00:05:53,640 --> 00:05:55,880 Speaker 5: since like tenth grade. So I've been running that for 101 00:05:55,960 --> 00:05:58,279 Speaker 5: like a while. Then I was graduating college with a 102 00:05:58,360 --> 00:06:01,440 Speaker 5: linguistics degree, and I started having to asked myself the 103 00:06:01,440 --> 00:06:03,800 Speaker 5: same question everybody with a linguistics degree ask themselves, which 104 00:06:03,839 --> 00:06:06,760 Speaker 5: is like, what do I do now? And that's when 105 00:06:06,760 --> 00:06:10,840 Speaker 5: I started making content. And so for about a year 106 00:06:10,839 --> 00:06:12,919 Speaker 5: and a half now, I've been making short form videos 107 00:06:12,960 --> 00:06:15,080 Speaker 5: on TikTok, YouTube and Instagram. 108 00:06:15,200 --> 00:06:15,599 Speaker 4: Yeah, as the. 109 00:06:15,600 --> 00:06:17,640 Speaker 5: Atomologineer and done a lot of fun. But I have 110 00:06:17,960 --> 00:06:21,599 Speaker 5: felt kind of this interesting balance between my content creator 111 00:06:21,640 --> 00:06:24,039 Speaker 5: side and my linguist side, and I keep studying both 112 00:06:24,080 --> 00:06:26,960 Speaker 5: myself and every time I'm on social media just consuming 113 00:06:27,000 --> 00:06:30,000 Speaker 5: it passively. I also can't really turn off the little 114 00:06:30,040 --> 00:06:32,680 Speaker 5: more analytical part, like why are they saying it this way? 115 00:06:32,720 --> 00:06:33,760 Speaker 4: Why is it phrasing this way? 116 00:06:33,800 --> 00:06:36,240 Speaker 2: You know, I totally agree that actually pay our content 117 00:06:36,279 --> 00:06:39,080 Speaker 2: creator yourself is kind of important to understanding it, just 118 00:06:39,120 --> 00:06:41,560 Speaker 2: like the internal anxiety of like, if I don't make 119 00:06:41,640 --> 00:06:47,480 Speaker 2: this adjustment, I will totally functionally disappear in this space. 120 00:06:47,400 --> 00:06:50,880 Speaker 5: And we are ultimately like super subservient to whatever the 121 00:06:50,880 --> 00:06:54,239 Speaker 5: whims of the algorithm are. I remember last summer, TikTok 122 00:06:54,279 --> 00:06:56,680 Speaker 5: announced that they are now only to be paying people 123 00:06:56,720 --> 00:06:58,680 Speaker 5: who make videos longer than a minute. So now all 124 00:06:58,720 --> 00:07:01,279 Speaker 5: of our content, which used to be like under a minute, 125 00:07:01,360 --> 00:07:03,679 Speaker 5: that's how it started out, subtly, I had to shift 126 00:07:03,720 --> 00:07:06,520 Speaker 5: to slightly medium form if that was short form. The 127 00:07:06,560 --> 00:07:10,400 Speaker 5: way we're telling our stories changes with that. What's crazy 128 00:07:10,400 --> 00:07:12,680 Speaker 5: to me is that, like our stories, our storytelling is 129 00:07:12,720 --> 00:07:15,480 Speaker 5: always shaped by the medium in which we communicate. When 130 00:07:15,520 --> 00:07:18,600 Speaker 5: we didn't have writing or whatever, we used oral tradition 131 00:07:18,800 --> 00:07:21,520 Speaker 5: and we had to rhyme our stories because that was 132 00:07:21,520 --> 00:07:23,640 Speaker 5: the only way to remember, like the long chunks of 133 00:07:23,720 --> 00:07:25,239 Speaker 5: text like the Odyssey or whatever. 134 00:07:25,440 --> 00:07:27,640 Speaker 4: Our stories were shaped by the lack of a written medium. 135 00:07:27,640 --> 00:07:30,160 Speaker 5: And then we have written mediums and we start using chapters, 136 00:07:30,200 --> 00:07:32,000 Speaker 5: and we start breaking down things in the subdivision, and 137 00:07:32,040 --> 00:07:35,000 Speaker 5: our stories again change. We serialize things with newspapers or 138 00:07:35,040 --> 00:07:37,680 Speaker 5: storytelling is changing with our medium. And again now we 139 00:07:37,720 --> 00:07:41,480 Speaker 5: are in this algorithmic medium where the way we communicate 140 00:07:41,920 --> 00:07:44,720 Speaker 5: is shaped by the algorithm. It's respondent to what the 141 00:07:44,760 --> 00:07:48,280 Speaker 5: algorithm awards, and in the end, that's always engagement optimization. 142 00:07:47,920 --> 00:07:51,880 Speaker 2: When it comes to communicating and needing to work around 143 00:07:52,040 --> 00:07:55,160 Speaker 2: the algorithm to communicate effectively. Or I guess to the 144 00:07:55,200 --> 00:07:58,480 Speaker 2: most people, what are there any common misconceptions that you 145 00:07:58,560 --> 00:08:01,200 Speaker 2: see either on the content creation inside or just in 146 00:08:01,240 --> 00:08:03,560 Speaker 2: the way that it's perceived by people who don't make 147 00:08:03,600 --> 00:08:04,200 Speaker 2: this stuff. 148 00:08:04,520 --> 00:08:07,840 Speaker 5: Maybe not a misconception per se, but an interesting miscommunication 149 00:08:07,920 --> 00:08:10,840 Speaker 5: that inevitably is going to happen every single time someone 150 00:08:10,880 --> 00:08:13,000 Speaker 5: talks to someone on the internet. When I make a video, 151 00:08:13,200 --> 00:08:15,640 Speaker 5: I maybe have like an idea of who my audience is. 152 00:08:15,960 --> 00:08:19,080 Speaker 5: I like have a general concept of who's going to 153 00:08:19,080 --> 00:08:21,120 Speaker 5: consume my video, But in the end, the algorithm is 154 00:08:21,120 --> 00:08:22,880 Speaker 5: going to push that to whoever the algorithm pushes to 155 00:08:22,920 --> 00:08:25,280 Speaker 5: They might push that to a different audience. They might 156 00:08:25,280 --> 00:08:28,320 Speaker 5: push this to a larger or smaller group than I thought, 157 00:08:28,560 --> 00:08:34,160 Speaker 5: and maybe a completely different demographic. And so I'm miscommunicating 158 00:08:34,360 --> 00:08:37,080 Speaker 5: inherently in what I say. In the algorithmic sense. This 159 00:08:37,200 --> 00:08:40,160 Speaker 5: is especially sailing when we think about filter bubbles and 160 00:08:40,200 --> 00:08:44,440 Speaker 5: how words can travel, ideas can travel out of echo 161 00:08:44,520 --> 00:08:47,440 Speaker 5: chambers and to the broader population when they spread as memes. 162 00:08:47,840 --> 00:08:50,560 Speaker 5: It's something that it's very hard to think about because 163 00:08:50,559 --> 00:08:52,360 Speaker 5: you consume content and you're like, oh, this was made 164 00:08:52,360 --> 00:08:54,160 Speaker 5: for me, and I make content. I think, oh, I'm 165 00:08:54,160 --> 00:08:56,440 Speaker 5: making this for whoever's going to consume it. There's a 166 00:08:56,480 --> 00:08:59,680 Speaker 5: lot of nodes in this network that are completely lost 167 00:08:59,760 --> 00:09:02,719 Speaker 5: when think about what an insane mess social media is. 168 00:09:02,760 --> 00:09:03,959 Speaker 4: If you like zoom out. 169 00:09:03,880 --> 00:09:05,240 Speaker 3: Going to your piece a little bit. 170 00:09:05,520 --> 00:09:10,040 Speaker 2: I really appreciated how you pretty clearly contextualize this communication 171 00:09:10,080 --> 00:09:13,160 Speaker 2: shift that you're talking about, and you specifically use the 172 00:09:13,280 --> 00:09:14,720 Speaker 2: term viral communication. 173 00:09:14,840 --> 00:09:16,720 Speaker 3: Can you tell me a little bit about what that is? 174 00:09:16,960 --> 00:09:20,280 Speaker 5: Yeah, In the past, public communication has always differed from 175 00:09:20,679 --> 00:09:23,080 Speaker 5: one to one. Private communication for just having a conversation, 176 00:09:23,120 --> 00:09:24,880 Speaker 5: it's just you and me, right, But if I'm speaking 177 00:09:24,880 --> 00:09:27,400 Speaker 5: on a soapbox to a crowd. Everybody in the crowd 178 00:09:27,520 --> 00:09:30,559 Speaker 5: is going to hear my message, and that's called broadcast communication. 179 00:09:30,640 --> 00:09:34,800 Speaker 5: One person broadcasting their message. And traditionally media has had 180 00:09:34,800 --> 00:09:38,199 Speaker 5: this type of broadcast communication over the radio. The example 181 00:09:38,240 --> 00:09:40,480 Speaker 5: I used in the substack posts you talked about was 182 00:09:40,920 --> 00:09:43,640 Speaker 5: FDR during his fireside chats. He would just send his 183 00:09:43,679 --> 00:09:46,200 Speaker 5: message out to sixty million Americans. You use it to 184 00:09:46,240 --> 00:09:49,160 Speaker 5: dispel misinformation and use it to explain his policies. But 185 00:09:49,280 --> 00:09:52,800 Speaker 5: it's one person broadcasting their message to sixty million Americans 186 00:09:52,800 --> 00:09:56,480 Speaker 5: at once. There's no scrolling away, there's no sharing this 187 00:09:56,520 --> 00:09:58,480 Speaker 5: to another, you know, to a friend. It's just one 188 00:09:58,520 --> 00:10:02,000 Speaker 5: person to a bunch of people. And with most media 189 00:10:02,000 --> 00:10:05,160 Speaker 5: it's been like that radio television, it's people who tune 190 00:10:05,160 --> 00:10:08,280 Speaker 5: in and hear the message. Since the late twenty tens, 191 00:10:08,520 --> 00:10:12,120 Speaker 5: we've had a huge shift towards viral communication, which is 192 00:10:12,160 --> 00:10:14,920 Speaker 5: a different style away from badcast communication. Viral communication depends 193 00:10:14,960 --> 00:10:18,400 Speaker 5: on shares, and it depends on engagement. And if I 194 00:10:18,440 --> 00:10:20,280 Speaker 5: send out a message on my TikTok, it's not going 195 00:10:20,320 --> 00:10:23,280 Speaker 5: to immediately be seen by sixty million Americans. That'd be crazy, 196 00:10:23,640 --> 00:10:26,360 Speaker 5: and no politician can speak like that anymore. Joe Biden, Kamala, 197 00:10:26,559 --> 00:10:29,160 Speaker 5: Donald Trump. These people cannot immediately send their message to 198 00:10:29,160 --> 00:10:31,839 Speaker 5: six million Americans. They have to rely also on the algorithm. 199 00:10:31,840 --> 00:10:34,160 Speaker 5: That means that they have to make their message such 200 00:10:34,160 --> 00:10:35,959 Speaker 5: as the algorithm spreads it. And the algorithm is only 201 00:10:35,960 --> 00:10:38,560 Speaker 5: going to spread your message if it's good at getting interaction, 202 00:10:38,640 --> 00:10:41,360 Speaker 5: if it's good for the platform, because the platforms business 203 00:10:41,360 --> 00:10:43,240 Speaker 5: priorities always come first, and their priorities are to keep 204 00:10:43,240 --> 00:10:44,959 Speaker 5: you on the app for as long as possible. So 205 00:10:45,120 --> 00:10:48,360 Speaker 5: they're going to see if the initial message gets interactions, 206 00:10:48,440 --> 00:10:51,240 Speaker 5: gets shares, and then they're going to push it further. Also, 207 00:10:51,240 --> 00:10:53,079 Speaker 5: the shares themselves are going to push it. But it's 208 00:10:53,320 --> 00:10:57,200 Speaker 5: this sort of structure where instead of a top down 209 00:10:57,320 --> 00:10:59,679 Speaker 5: one person to a bunch of people communication, it's one 210 00:10:59,679 --> 00:11:02,400 Speaker 5: person to some people to a little more people and 211 00:11:02,440 --> 00:11:06,120 Speaker 5: then it spreads from there, but through this network where 212 00:11:06,360 --> 00:11:09,960 Speaker 5: more and more people are getting their content from some 213 00:11:10,080 --> 00:11:12,679 Speaker 5: previous person up the line who's already consumed it. 214 00:11:12,760 --> 00:11:16,319 Speaker 2: How do we see these algorithms attempt to be gammed 215 00:11:16,800 --> 00:11:20,760 Speaker 2: by different candidates and different campaigns. Were there things that 216 00:11:20,800 --> 00:11:24,720 Speaker 2: stuck out to you as particularly effective or like oh no, 217 00:11:25,040 --> 00:11:27,640 Speaker 2: the whatever the boomers wifted it on this one. 218 00:11:28,040 --> 00:11:29,320 Speaker 5: A lot of the stuff is stuff people have been 219 00:11:29,320 --> 00:11:32,080 Speaker 5: worrying about since twenty sixteen, like echo chambers and filter bubbles. 220 00:11:32,080 --> 00:11:34,160 Speaker 5: What I said earlier about this audience you think you're 221 00:11:34,160 --> 00:11:36,040 Speaker 5: speaking to is not the audience you're speaking to. And 222 00:11:36,200 --> 00:11:39,640 Speaker 5: meme based communication I think is also critical, so one 223 00:11:39,840 --> 00:11:42,559 Speaker 5: they can build up their core filter bubbles. The Kamala 224 00:11:42,640 --> 00:11:45,200 Speaker 5: people had everybody was consuming their Brat videos. Everybody who 225 00:11:45,240 --> 00:11:47,680 Speaker 5: was watching Brad videos was voting for Kamla. But no, 226 00:11:47,679 --> 00:11:49,320 Speaker 5: none of the Trump supporters were getting that. And all 227 00:11:49,320 --> 00:11:52,559 Speaker 5: the Trump supporters are getting completely different style of content 228 00:11:52,600 --> 00:11:54,760 Speaker 5: like probably the same people are getting like Haktua and 229 00:11:54,800 --> 00:11:57,800 Speaker 5: What's Up Brother videos like more in the Mana sphere 230 00:11:57,840 --> 00:12:00,480 Speaker 5: like this kind of entirely different group that the Brat 231 00:12:00,520 --> 00:12:02,200 Speaker 5: people are not getting these videos at all. So we 232 00:12:02,240 --> 00:12:04,960 Speaker 5: have these like two separate filter bubbles. Occasionally memes do 233 00:12:05,040 --> 00:12:08,760 Speaker 5: trickle out and through these filter bubbles, but with memes 234 00:12:08,800 --> 00:12:12,160 Speaker 5: always spread ideas. And I really like to say that 235 00:12:12,280 --> 00:12:15,040 Speaker 5: language is interchangeable with memes on the Internet, and that's 236 00:12:15,040 --> 00:12:18,160 Speaker 5: all interchangeable with metadata too, because whatever the algorithm picks 237 00:12:18,240 --> 00:12:20,920 Speaker 5: up as like this is trending. Oh, if Brat is trending, 238 00:12:21,000 --> 00:12:23,000 Speaker 5: then it's going to push Brat as a trending thing, 239 00:12:23,040 --> 00:12:24,960 Speaker 5: because algorithms push trends to keep you on the app. 240 00:12:25,000 --> 00:12:27,480 Speaker 5: And then creators make more Brat content they want to 241 00:12:27,520 --> 00:12:30,040 Speaker 5: make a living, and then consumers consume more Brat content, 242 00:12:30,240 --> 00:12:32,040 Speaker 5: and so we're in this cycle of it becoming more 243 00:12:32,040 --> 00:12:34,280 Speaker 5: and more trendy, and so trends are blown up from 244 00:12:34,480 --> 00:12:37,480 Speaker 5: niche communities. Sometimes ideas do stay in these communities, but 245 00:12:37,559 --> 00:12:39,320 Speaker 5: sometimes they blow up on a larger scale. And this 246 00:12:39,440 --> 00:12:42,480 Speaker 5: is especially important when we're talking about communicating political ideas. 247 00:12:42,600 --> 00:12:44,600 Speaker 5: Back in twenty sixteen, we had like Pepe the Frog, 248 00:12:44,679 --> 00:12:47,360 Speaker 5: we had all these sort of extremes ideas that like, 249 00:12:47,400 --> 00:12:50,160 Speaker 5: you don't understand how crazy it gets at the core 250 00:12:50,200 --> 00:12:52,120 Speaker 5: of the filter bubble, like the cats and dogs type 251 00:12:52,120 --> 00:12:54,880 Speaker 5: stuff that like people on the firpree don't see on 252 00:12:54,920 --> 00:12:57,960 Speaker 5: the on the like the super deep like part of 253 00:12:58,000 --> 00:13:00,240 Speaker 5: Facebook where they are spreading these memes that it's not 254 00:13:00,280 --> 00:13:02,800 Speaker 5: something like a lot of people and more progressive chambers 255 00:13:02,800 --> 00:13:05,240 Speaker 5: are hearing at all, and we're hearing maybe things that 256 00:13:05,360 --> 00:13:07,680 Speaker 5: sound a little more sane on the outside but like 257 00:13:08,080 --> 00:13:10,439 Speaker 5: deep in the center, like the people who are most 258 00:13:10,520 --> 00:13:13,040 Speaker 5: inside this network are getting the Q and on immigrants 259 00:13:13,080 --> 00:13:14,120 Speaker 5: eating our pets kind of thing. 260 00:13:14,559 --> 00:13:17,680 Speaker 2: I think for the people outside of that bubble, hearing 261 00:13:17,720 --> 00:13:20,200 Speaker 2: that comment for the first time is completely shocking. Where 262 00:13:20,200 --> 00:13:23,959 Speaker 2: if you're inside of this separate, algorithmic bubble, it's something 263 00:13:23,960 --> 00:13:26,000 Speaker 2: you've been hearing for a while. 264 00:13:25,880 --> 00:13:27,280 Speaker 4: You're in very different chambers. 265 00:13:27,280 --> 00:13:30,160 Speaker 5: And the style of political communication to one audience doesn't 266 00:13:30,200 --> 00:13:32,520 Speaker 5: reach a broad audience. So it's sort of a new 267 00:13:32,640 --> 00:13:35,920 Speaker 5: style of dog whistling almost where you can expect your 268 00:13:35,920 --> 00:13:40,720 Speaker 5: core group to hear this really radical message, let's say, 269 00:13:40,800 --> 00:13:44,480 Speaker 5: and then on the outside is more palatable. And if 270 00:13:44,520 --> 00:13:46,840 Speaker 5: you're not super deep into the groups. 271 00:13:46,600 --> 00:13:49,120 Speaker 2: Yeah, are there examples that you can think of of 272 00:13:49,480 --> 00:13:51,800 Speaker 2: people It doesn't need to be a politician who have 273 00:13:52,480 --> 00:13:55,440 Speaker 2: been able to navigate around this to cut through or 274 00:13:55,520 --> 00:13:56,800 Speaker 2: is it just impossible to. 275 00:13:56,720 --> 00:13:57,520 Speaker 3: Do at this point? 276 00:13:57,640 --> 00:14:00,000 Speaker 5: It's impossib unless using badcast communication. I think if you're 277 00:14:00,080 --> 00:14:04,480 Speaker 5: using viral communication, you need to be communicating in different ways. 278 00:14:04,520 --> 00:14:06,920 Speaker 5: I as a creator, I make some videos that I 279 00:14:06,920 --> 00:14:08,240 Speaker 5: know aren't going to go viral, but I know that 280 00:14:08,360 --> 00:14:11,160 Speaker 5: they're for my core audience who cares about like linguistic passion, 281 00:14:11,280 --> 00:14:13,599 Speaker 5: So I make sometimes like more niche linguistic topics that 282 00:14:13,640 --> 00:14:15,600 Speaker 5: I think my core audience is going to like, so 283 00:14:15,600 --> 00:14:18,240 Speaker 5: I retain my core audience. And then I also make 284 00:14:18,280 --> 00:14:23,280 Speaker 5: these broader, relatable videos about language and names. Names are 285 00:14:23,320 --> 00:14:26,000 Speaker 5: very popular likes to share to the people who have 286 00:14:26,400 --> 00:14:29,800 Speaker 5: this name or whatever, or trends, trending words, things that 287 00:14:30,360 --> 00:14:32,480 Speaker 5: get interactions and are pushburger in the algorithm. So I 288 00:14:32,800 --> 00:14:34,680 Speaker 5: know ahead of time a lot of times that my 289 00:14:34,760 --> 00:14:36,520 Speaker 5: videos are going to do better than other videos. But 290 00:14:36,560 --> 00:14:38,600 Speaker 5: I'm making them for different kind of groups. I know 291 00:14:38,640 --> 00:14:41,160 Speaker 5: somewhere for my core groups, some are for my outside groups. 292 00:14:41,840 --> 00:14:44,160 Speaker 5: In the end, though, I am modifying my speech for 293 00:14:44,760 --> 00:14:46,480 Speaker 5: what I think is going to go viral, and I 294 00:14:46,560 --> 00:14:49,320 Speaker 5: make videos about things that are trending because I know 295 00:14:49,440 --> 00:14:51,520 Speaker 5: that's the best way to reach a bigger audience. 296 00:14:51,800 --> 00:14:57,040 Speaker 2: From a creative standpoint, having to navigate and observe this 297 00:14:57,120 --> 00:15:02,560 Speaker 2: constantly changing algorithm, do you find at all creatively invigorating 298 00:15:02,800 --> 00:15:06,440 Speaker 2: as someone who who's making stuff all the time. Is 299 00:15:06,480 --> 00:15:07,400 Speaker 2: it frustrating? 300 00:15:07,600 --> 00:15:08,520 Speaker 3: Are there things? 301 00:15:08,560 --> 00:15:11,520 Speaker 2: Because this is something that I have felt at different points, 302 00:15:11,560 --> 00:15:13,760 Speaker 2: there are things that I would love to put out 303 00:15:13,800 --> 00:15:14,280 Speaker 2: into the world. 304 00:15:14,360 --> 00:15:16,000 Speaker 3: But sometimes you're like, I really. 305 00:15:15,880 --> 00:15:19,600 Speaker 2: Think no one would see this just based on what 306 00:15:19,640 --> 00:15:21,280 Speaker 2: I've seen cut through totally. 307 00:15:21,440 --> 00:15:24,720 Speaker 5: On a personal level, it's easy to feel frustrated that 308 00:15:24,960 --> 00:15:27,320 Speaker 5: I have to conform my speech. I talk in a 309 00:15:27,320 --> 00:15:30,120 Speaker 5: different accent online because I know it's like better for 310 00:15:30,200 --> 00:15:31,120 Speaker 5: retaining my audience. 311 00:15:31,920 --> 00:15:33,960 Speaker 4: I use more extreme language. 312 00:15:33,960 --> 00:15:36,840 Speaker 5: I have to sometimes issue nuance, like I can't get 313 00:15:36,960 --> 00:15:38,480 Speaker 5: as into the weeds as I would like to get 314 00:15:38,480 --> 00:15:40,640 Speaker 5: and sometimes something can be misconstrued. 315 00:15:41,160 --> 00:15:41,280 Speaker 4: You know. 316 00:15:41,320 --> 00:15:43,280 Speaker 5: I try to present things as best as I can, 317 00:15:43,360 --> 00:15:45,800 Speaker 5: but inevitably something will be lost. I do think on 318 00:15:45,800 --> 00:15:49,680 Speaker 5: another level, like people always artists throughout history, I've always 319 00:15:49,680 --> 00:15:52,160 Speaker 5: had to conform to their medium like but fundamentally, I 320 00:15:52,240 --> 00:15:56,080 Speaker 5: do think there are also patterns in what retain human attention, 321 00:15:56,360 --> 00:15:59,600 Speaker 5: Like superlative language has always been good for getting our attention. 322 00:15:59,680 --> 00:16:01,560 Speaker 5: That's not a new human behavior. 323 00:16:02,000 --> 00:16:17,800 Speaker 2: We'll be right back with more of my chat with Adam. 324 00:16:17,920 --> 00:16:20,800 Speaker 2: Welcome back to sixteenth minute. I recently realized that one 325 00:16:20,800 --> 00:16:23,840 Speaker 2: of my cats is more or less a Ringer visually 326 00:16:24,000 --> 00:16:28,680 Speaker 2: and behavior wise, or Donkey from Shrek. Somebody, and here's 327 00:16:28,720 --> 00:16:32,520 Speaker 2: the rest of my conversation with Adam Alexic the etymology Nerd. 328 00:16:32,880 --> 00:16:36,000 Speaker 2: I want to ask a little bit about specifically about 329 00:16:36,000 --> 00:16:39,760 Speaker 2: that the vocal shift, because as I was, I read 330 00:16:39,800 --> 00:16:41,200 Speaker 2: that in your piece, but I was like, I want 331 00:16:41,200 --> 00:16:45,680 Speaker 2: to understand when you're shifting your voice, what are you 332 00:16:45,760 --> 00:16:47,120 Speaker 2: shifting it towards? 333 00:16:47,120 --> 00:16:48,520 Speaker 3: How are you shifting inflection? 334 00:16:49,080 --> 00:16:52,880 Speaker 2: What is like TikTok voice that you've found to be effective. 335 00:16:53,160 --> 00:16:54,680 Speaker 4: Well, I call it the influencer accent. 336 00:16:54,800 --> 00:16:58,120 Speaker 5: And there is there's the most stereotype one like the 337 00:16:58,400 --> 00:17:00,920 Speaker 5: hey guys, say, I'm doing my makeup routine. There's like 338 00:17:00,880 --> 00:17:03,400 Speaker 5: a little up talk there. There's like, uh, maybe sometimes 339 00:17:03,440 --> 00:17:06,159 Speaker 5: we'll do a little vocal fry. They'll stress certain words 340 00:17:06,160 --> 00:17:08,320 Speaker 5: to keep your attention. Now, I don't do that style. 341 00:17:08,359 --> 00:17:10,159 Speaker 5: There are many different styles. That's that's the most like 342 00:17:10,240 --> 00:17:13,160 Speaker 5: cliched one. There's I do what I call an educational 343 00:17:13,200 --> 00:17:15,840 Speaker 5: influencer action, Like I still I stress certain words, I 344 00:17:15,840 --> 00:17:17,439 Speaker 5: sound really excited. I'm gonna talk to you like this 345 00:17:17,480 --> 00:17:19,280 Speaker 5: and it's gonna hold your attention for a minute because 346 00:17:19,280 --> 00:17:21,920 Speaker 5: that's what I need to do. But also you'll see 347 00:17:22,320 --> 00:17:23,919 Speaker 5: people like mister beasts as well. If you look at 348 00:17:23,960 --> 00:17:25,879 Speaker 5: any mister Beast video, this man does not speak like 349 00:17:25,920 --> 00:17:28,960 Speaker 5: that in real life, not even close, and like he's. 350 00:17:28,800 --> 00:17:31,000 Speaker 4: Also gonna exaggerate. Everything's gonna say, I just built this 351 00:17:31,119 --> 00:17:33,280 Speaker 4: huge island. I'd throw a bunch of influencers on like 352 00:17:33,320 --> 00:17:34,400 Speaker 4: it's gonna talk like this, right. 353 00:17:35,400 --> 00:17:38,440 Speaker 5: These are all different accents, but all geared to getting 354 00:17:38,440 --> 00:17:39,960 Speaker 5: your attention, and there are some similarities. 355 00:17:39,960 --> 00:17:41,520 Speaker 4: They'll they're typically used up talk. 356 00:17:41,800 --> 00:17:44,240 Speaker 5: You hang on every last word because it sounds like 357 00:17:44,280 --> 00:17:47,000 Speaker 5: it's unfinished, so he keeps going and you want to 358 00:17:47,000 --> 00:17:51,080 Speaker 5: hear most. I'm gonna I'm still gonna stress certain words 359 00:17:51,119 --> 00:17:54,040 Speaker 5: because if your attention starts to drift and I say 360 00:17:54,080 --> 00:17:56,679 Speaker 5: something that sounds important, you're gonna lock back in and 361 00:17:56,720 --> 00:17:59,680 Speaker 5: you're less likely to scroll away. Yeah, the influencer actions 362 00:17:59,720 --> 00:18:02,479 Speaker 5: would coming in different styles. All kind of do evolve 363 00:18:02,560 --> 00:18:06,159 Speaker 5: out of this attempt to hold on to your attention. 364 00:18:06,359 --> 00:18:08,840 Speaker 2: When I returned to old content that I like, like 365 00:18:08,880 --> 00:18:11,879 Speaker 2: for example, if I'm going back to a like YouTube 366 00:18:11,960 --> 00:18:15,199 Speaker 2: video essay that I enjoyed five years ago, it sounds different, 367 00:18:15,640 --> 00:18:19,879 Speaker 2: the length is different, the delivery is different, the visuals 368 00:18:20,520 --> 00:18:22,840 Speaker 2: that you would see a lot around that time are different, 369 00:18:22,920 --> 00:18:25,080 Speaker 2: and it is like you're saying an extension of art 370 00:18:25,160 --> 00:18:28,040 Speaker 2: but it feels fascinating that you're like, oh, if this 371 00:18:28,240 --> 00:18:30,720 Speaker 2: came out today, I don't know, you know, if it 372 00:18:30,720 --> 00:18:31,400 Speaker 2: ever would. 373 00:18:31,160 --> 00:18:31,679 Speaker 1: Have reached me. 374 00:18:32,240 --> 00:18:35,280 Speaker 5: Mister Beasts just one of his employees leaked a manual 375 00:18:35,400 --> 00:18:38,119 Speaker 5: about a month ago of like is like Mister Beast's 376 00:18:38,160 --> 00:18:40,399 Speaker 5: Handbook to succeeding in Mister Beasts productions, And it was 377 00:18:40,440 --> 00:18:42,639 Speaker 5: this book he wrote for his employees about like how 378 00:18:42,680 --> 00:18:45,680 Speaker 5: he goes viral, and I found it fascinating both on 379 00:18:45,800 --> 00:18:48,360 Speaker 5: linguistic level and as a creator again kind of looking 380 00:18:48,400 --> 00:18:51,560 Speaker 5: at this from both lenses. But he explicitly mentioned in 381 00:18:51,600 --> 00:18:54,320 Speaker 5: the book that he wants to make things as extreme 382 00:18:54,320 --> 00:18:57,240 Speaker 5: as possible. He wants to constantly he talks about retention 383 00:18:57,600 --> 00:19:01,200 Speaker 5: so much. Every single page talks about re multiple times, 384 00:19:01,240 --> 00:19:04,280 Speaker 5: because that is the one thing you really need to 385 00:19:04,359 --> 00:19:06,439 Speaker 5: hold on to the audience. And then then YouTube's going 386 00:19:06,480 --> 00:19:08,040 Speaker 5: to push the video to more people. So it's like 387 00:19:08,040 --> 00:19:10,240 Speaker 5: this kind of top level. You hit your first group, 388 00:19:10,840 --> 00:19:12,920 Speaker 5: you retain that audience, and then YouTube's like, oh, people 389 00:19:13,000 --> 00:19:14,639 Speaker 5: like this, so they send it to more people and 390 00:19:14,680 --> 00:19:15,639 Speaker 5: that's viral communication. 391 00:19:15,680 --> 00:19:19,200 Speaker 3: Again, mister Piece is so diabolical, it's he's quite scary. 392 00:19:19,200 --> 00:19:20,640 Speaker 4: He's very intentional with it. 393 00:19:20,640 --> 00:19:22,880 Speaker 5: It's like he's yeah, like you read the handbook, and 394 00:19:22,920 --> 00:19:26,440 Speaker 5: I mean, any I'm manipulating you. Any creator is manipulating you. 395 00:19:26,520 --> 00:19:28,520 Speaker 5: If we're going viral, that means we are playing with 396 00:19:28,560 --> 00:19:30,480 Speaker 5: your emotions and your attention. The only way to get 397 00:19:30,480 --> 00:19:32,600 Speaker 5: attention is to do that. Like as if I say 398 00:19:32,600 --> 00:19:34,520 Speaker 5: this is the best something, this is the most interesting something. 399 00:19:34,560 --> 00:19:36,240 Speaker 5: That's usually how I start my videos, like with some 400 00:19:36,320 --> 00:19:39,600 Speaker 5: kind of crazy claim like that, and then that manipulates 401 00:19:39,600 --> 00:19:41,920 Speaker 5: you a little bit because you're like, wow, the best something. 402 00:19:41,920 --> 00:19:43,760 Speaker 5: I mean, there's a lot of interesting somethings, but only 403 00:19:43,760 --> 00:19:45,400 Speaker 5: one thing can be the most interesting something. So now 404 00:19:45,480 --> 00:19:49,320 Speaker 5: now I hooked you by playing with the psychological thing 405 00:19:49,359 --> 00:19:50,479 Speaker 5: that all humans have. 406 00:19:50,720 --> 00:19:53,240 Speaker 2: That's another sort of shift I've noticed in my own 407 00:19:53,359 --> 00:19:56,479 Speaker 2: media consumption habits over over time, where even if it's 408 00:19:56,520 --> 00:20:01,040 Speaker 2: a creator I really like, usually I will not ignore, 409 00:20:01,240 --> 00:20:03,919 Speaker 2: but like assume that how they open the video is 410 00:20:03,960 --> 00:20:07,359 Speaker 2: probably exaggerated or not true something that you're like, okay, 411 00:20:07,480 --> 00:20:09,560 Speaker 2: I trust that they'll get to the nuance, but that 412 00:20:09,600 --> 00:20:10,720 Speaker 2: can't be right, right. 413 00:20:10,800 --> 00:20:12,000 Speaker 5: It's a it's a bit of a deal with a 414 00:20:12,040 --> 00:20:14,520 Speaker 5: doubt because like if I mean I at least feel 415 00:20:14,520 --> 00:20:15,800 Speaker 5: like I'm trying to make good content. I feel like 416 00:20:15,800 --> 00:20:18,680 Speaker 5: a lot of people also feel that. But you cannot 417 00:20:19,320 --> 00:20:22,040 Speaker 5: be successfuls and influenci unless you somewhat play into these things. 418 00:20:22,400 --> 00:20:24,600 Speaker 5: And I mean on a personal level, I just try 419 00:20:24,640 --> 00:20:27,480 Speaker 5: to strike a balance where I do, like try to 420 00:20:27,520 --> 00:20:29,280 Speaker 5: cite my sources in my video. I do try to 421 00:20:29,359 --> 00:20:33,639 Speaker 5: like not make like actually fake claims, but just maybe 422 00:20:34,040 --> 00:20:36,359 Speaker 5: have purplyized like slightly to the point of where I'm 423 00:20:36,359 --> 00:20:38,639 Speaker 5: still not like misinforming. But it's it's it's something I 424 00:20:38,640 --> 00:20:42,080 Speaker 5: think about frequently and as I consume other media and 425 00:20:42,080 --> 00:20:43,040 Speaker 5: think about that a lot. 426 00:20:43,200 --> 00:20:46,679 Speaker 2: When you are because you're creating content on multiple platforms, 427 00:20:46,800 --> 00:20:50,400 Speaker 2: do you change your presentation from platform to platform? 428 00:20:50,480 --> 00:20:52,119 Speaker 3: If so, what does that look like? 429 00:20:52,440 --> 00:20:53,000 Speaker 4: Great question? 430 00:20:54,040 --> 00:20:58,159 Speaker 5: So for tik talk and Instagram, I'm just posting like 431 00:20:58,280 --> 00:21:01,000 Speaker 5: the same one minute video across all platforms. Most creators 432 00:21:01,040 --> 00:21:03,000 Speaker 5: do that for like the short videos, so there's a 433 00:21:03,040 --> 00:21:05,960 Speaker 5: lot of similarity between those three platforms. I'm branching onto 434 00:21:06,040 --> 00:21:08,200 Speaker 5: long form YouTube, where I do speak a little more 435 00:21:08,200 --> 00:21:09,359 Speaker 5: relaxed and have. 436 00:21:09,400 --> 00:21:10,880 Speaker 4: Less of this feeling of pressure. 437 00:21:10,920 --> 00:21:12,920 Speaker 5: And I also spend a lot of time recently writing 438 00:21:12,920 --> 00:21:15,160 Speaker 5: on substack and I just finished writing a book, and 439 00:21:15,320 --> 00:21:17,600 Speaker 5: these are super long form and I can really nuance 440 00:21:17,640 --> 00:21:19,879 Speaker 5: my thoughts, and I think it's most authentic to how 441 00:21:19,920 --> 00:21:22,840 Speaker 5: I actually want to communicate. But even for books, I modify, 442 00:21:22,920 --> 00:21:26,920 Speaker 5: like I use maybe more correct English grammar whatever that means, 443 00:21:26,960 --> 00:21:29,560 Speaker 5: but less less like colloquial slang usage than I might 444 00:21:29,640 --> 00:21:32,480 Speaker 5: use in a video. And the slang usage is actually 445 00:21:32,520 --> 00:21:35,120 Speaker 5: maybe more authentic to how I speak casually. So there 446 00:21:35,160 --> 00:21:37,879 Speaker 5: are each medium does constrain you in different ways, and 447 00:21:39,000 --> 00:21:41,480 Speaker 5: that's I don't want to be too alarmist about this. 448 00:21:41,520 --> 00:21:43,080 Speaker 5: I don't want to come in and say like, this 449 00:21:43,200 --> 00:21:44,960 Speaker 5: is the end of the English language that like every 450 00:21:45,520 --> 00:21:47,520 Speaker 5: languist tries to tell people, it's never going to be 451 00:21:47,520 --> 00:21:47,960 Speaker 5: the ying. 452 00:21:48,200 --> 00:21:52,399 Speaker 3: That way to start the video, right, which is this 453 00:21:52,560 --> 00:21:52,880 Speaker 3: the end. 454 00:21:52,800 --> 00:21:55,920 Speaker 4: Of the English language is yeah, let's find. 455 00:21:55,680 --> 00:21:58,520 Speaker 2: Out that that is actually One of the few things 456 00:21:58,520 --> 00:22:00,840 Speaker 2: I do find creatively interest is like, if I have 457 00:22:00,920 --> 00:22:03,280 Speaker 2: to express this idea in three different ways, can I 458 00:22:03,280 --> 00:22:05,600 Speaker 2: do it effectively in three different ways? 459 00:22:06,160 --> 00:22:07,920 Speaker 3: That's like one of the elements I find a little 460 00:22:07,960 --> 00:22:08,320 Speaker 3: more fun. 461 00:22:08,640 --> 00:22:10,560 Speaker 5: I really like about the Internet is that it has 462 00:22:10,680 --> 00:22:13,720 Speaker 5: democratized to public communication. So in the past, like I 463 00:22:13,800 --> 00:22:16,200 Speaker 5: mentioned FDR because the few examples we have of people 464 00:22:16,200 --> 00:22:19,760 Speaker 5: who really were using broadcast communication were the elites, like 465 00:22:19,960 --> 00:22:24,160 Speaker 5: the politicians, the reporters, the people who all went through 466 00:22:24,200 --> 00:22:27,720 Speaker 5: like elite universities or whatever, who all have like fancy jobs. 467 00:22:27,760 --> 00:22:29,359 Speaker 4: These are the only people who are able to communicate you. 468 00:22:29,440 --> 00:22:29,879 Speaker 4: In the past. 469 00:22:30,119 --> 00:22:33,520 Speaker 5: And since YouTube, since now, especially now in short form 470 00:22:33,560 --> 00:22:37,719 Speaker 5: video platforms, anybody has this platform, the elites no longer 471 00:22:38,160 --> 00:22:42,760 Speaker 5: control communication, and in that sense, there's less maybe manufacturing 472 00:22:42,800 --> 00:22:48,880 Speaker 5: consent of what media you're getting. There's more people criticizing 473 00:22:49,119 --> 00:22:50,000 Speaker 5: the governing, which I think. 474 00:22:49,960 --> 00:22:50,439 Speaker 4: Is a good thing. 475 00:22:50,480 --> 00:22:53,840 Speaker 5: I think that's our democratization seems pretty good to me. 476 00:22:53,920 --> 00:22:56,840 Speaker 5: And on another level, on the linguistic level, there's less 477 00:22:56,840 --> 00:22:59,840 Speaker 5: of that formalization of language because when language is controlled 478 00:22:59,840 --> 00:23:02,680 Speaker 5: by elites, they're going to impose their grammatical rules, like oh, 479 00:23:02,720 --> 00:23:04,600 Speaker 5: you have to capitalize this or not use this word 480 00:23:04,640 --> 00:23:07,280 Speaker 5: or whatever. On TikTok, people just talk how they authentically 481 00:23:07,320 --> 00:23:09,560 Speaker 5: talk a little bit closer to that. At least, there 482 00:23:09,800 --> 00:23:12,520 Speaker 5: there's more slang words happening because of that, because they 483 00:23:12,600 --> 00:23:15,159 Speaker 5: feel like they're able to use the language that they 484 00:23:15,200 --> 00:23:17,239 Speaker 5: want to use, and I think that's pretty great, so 485 00:23:17,400 --> 00:23:19,760 Speaker 5: again for pros and cons here, I do think it's 486 00:23:19,800 --> 00:23:21,240 Speaker 5: not universally categorically bad. 487 00:23:21,280 --> 00:23:24,760 Speaker 2: The way that you closed your piece that what you 488 00:23:24,840 --> 00:23:27,239 Speaker 2: cited a speech that I had not heard of but 489 00:23:27,359 --> 00:23:31,439 Speaker 2: on paper is incredibly weird because you know, you say. 490 00:23:31,320 --> 00:23:40,240 Speaker 5: Adam, the stigmas of Australia, the government is best Australian 491 00:23:40,320 --> 00:23:45,360 Speaker 5: senator who like used brainwrot words in her speech about 492 00:23:45,400 --> 00:23:51,359 Speaker 5: how this government is capping and then she urges you 493 00:23:51,400 --> 00:23:53,760 Speaker 5: to vote for a government with more aura. But like, 494 00:23:54,320 --> 00:23:56,560 Speaker 5: let's look at why she's using that language. She's using 495 00:23:56,560 --> 00:23:59,040 Speaker 5: that language because she knows that clip of her is 496 00:23:59,040 --> 00:24:01,080 Speaker 5: going to go viral. It's very clever in her part 497 00:24:01,480 --> 00:24:04,399 Speaker 5: and it did. It did go super viral and multiple 498 00:24:04,400 --> 00:24:09,000 Speaker 5: platforms because she used this kind of language which evokes like, 499 00:24:09,480 --> 00:24:14,240 Speaker 5: which gets shares, which like gets people's attention, so paradoxically, 500 00:24:14,720 --> 00:24:16,359 Speaker 5: like it feeds back into itself. 501 00:24:16,640 --> 00:24:17,320 Speaker 3: That's so rare. 502 00:24:17,320 --> 00:24:19,480 Speaker 2: A shout out to the twenty two year old that 503 00:24:19,560 --> 00:24:25,399 Speaker 2: almost certainly wrote that we are constantly presented with the 504 00:24:25,440 --> 00:24:29,080 Speaker 2: idea of the in the US in particular, and there's 505 00:24:29,119 --> 00:24:31,240 Speaker 2: truth to it, but I feel like it's more complicated 506 00:24:31,280 --> 00:24:33,840 Speaker 2: based on what you're describing that, you know, politics are 507 00:24:33,880 --> 00:24:37,040 Speaker 2: getting crazier or politics are getting. 508 00:24:36,800 --> 00:24:37,600 Speaker 3: Weirder or worse. 509 00:24:37,640 --> 00:24:41,000 Speaker 2: But I think what your work sort of indicates is sure, 510 00:24:41,080 --> 00:24:44,920 Speaker 2: that may be true, but also there is some strategy 511 00:24:45,119 --> 00:24:48,640 Speaker 2: to behaving in a more elevated way if you want 512 00:24:48,680 --> 00:24:51,919 Speaker 2: to get your message to anybody, like you can't really. 513 00:24:51,680 --> 00:24:55,239 Speaker 5: Be boring, right, But it's an underline, like I do 514 00:24:55,320 --> 00:24:57,920 Speaker 5: keep coming back to this thing with any linguistic change 515 00:24:57,960 --> 00:25:01,080 Speaker 5: that I writer talk about, that these are still underlying 516 00:25:01,240 --> 00:25:02,000 Speaker 5: human behaviors. 517 00:25:02,000 --> 00:25:02,800 Speaker 4: We're still humans. 518 00:25:02,800 --> 00:25:05,080 Speaker 5: That's not changed, right, And humans always going to adapt 519 00:25:05,080 --> 00:25:07,400 Speaker 5: to their medium, and they're always going to be using 520 00:25:07,480 --> 00:25:10,840 Speaker 5: language in new ways and changing it. And we're just 521 00:25:10,960 --> 00:25:12,960 Speaker 5: doing that in a new way, which is short form video, 522 00:25:13,000 --> 00:25:14,840 Speaker 5: And that is worth talking about because because it does 523 00:25:14,960 --> 00:25:15,720 Speaker 5: somewhat change. 524 00:25:15,520 --> 00:25:16,280 Speaker 4: Your language as well. 525 00:25:16,400 --> 00:25:22,320 Speaker 5: Emergently, it's caused new words to emerge faster, and it's 526 00:25:22,440 --> 00:25:25,399 Speaker 5: caused memes to come and go quicker than they used to. 527 00:25:26,320 --> 00:25:28,800 Speaker 5: So like a word might be popular, like demurre was 528 00:25:28,840 --> 00:25:31,119 Speaker 5: popular for like a week, and then it was like, 529 00:25:31,600 --> 00:25:33,879 Speaker 5: at least in my circles, it's not being used. I 530 00:25:33,920 --> 00:25:36,560 Speaker 5: talked to my my ten year old cousin the other 531 00:25:36,680 --> 00:25:39,439 Speaker 5: day and she and her friends all say demure still, 532 00:25:39,520 --> 00:25:41,879 Speaker 5: and I couldn't help thinking about the filter bubble thing that, 533 00:25:41,920 --> 00:25:43,680 Speaker 5: like maybe I was in the initial filter bubble of 534 00:25:43,720 --> 00:25:46,320 Speaker 5: who like Jules Lebron was talking to when she started 535 00:25:46,320 --> 00:25:48,840 Speaker 5: making the demure videos, but now it's filtered down to 536 00:25:48,840 --> 00:25:53,000 Speaker 5: middle schoolers, and middle schoolers are they're not consuming that content, 537 00:25:53,040 --> 00:25:56,640 Speaker 5: but they're getting it from people who are using it, 538 00:25:56,880 --> 00:26:00,639 Speaker 5: and so like it trickles down almost to all the people. 539 00:26:00,760 --> 00:26:03,520 Speaker 5: So words and ideas the same. This is also like 540 00:26:03,560 --> 00:26:05,679 Speaker 5: an idea spreading with that. And I talked to my 541 00:26:05,720 --> 00:26:08,240 Speaker 5: twelve year old male causin he was talking about sigmas 542 00:26:08,359 --> 00:26:10,960 Speaker 5: and I don't know that word emerged out of the 543 00:26:11,080 --> 00:26:13,560 Speaker 5: man of spherest so like, I don't think he's like 544 00:26:13,680 --> 00:26:17,520 Speaker 5: getting like black filled here. But it is like interesting 545 00:26:17,520 --> 00:26:21,720 Speaker 5: how these ideas and words travel through networks and filter 546 00:26:21,840 --> 00:26:24,200 Speaker 5: down to children. And that's maybe something I'm a little 547 00:26:24,200 --> 00:26:27,160 Speaker 5: concerned about. But also the words themselves I've just dressed 548 00:26:27,200 --> 00:26:29,440 Speaker 5: are not bad maybe just yeah. 549 00:26:29,920 --> 00:26:32,720 Speaker 3: Yeah, it's it's definitely a double edged sword. 550 00:26:32,840 --> 00:26:36,239 Speaker 2: I think I have a tendency to be a bit 551 00:26:36,280 --> 00:26:39,720 Speaker 2: of an algorithm alarmist, partially in the way it causes 552 00:26:39,720 --> 00:26:42,960 Speaker 2: people to communicate, but also just the opaqueness of it. 553 00:26:43,080 --> 00:26:46,240 Speaker 5: Absolutely, the opaqueness is something that that constantly just really 554 00:26:46,280 --> 00:26:49,280 Speaker 5: deeply frustrates me as a creator. Instagram doesn't give you 555 00:26:49,280 --> 00:26:52,359 Speaker 5: customer support unless you've purchased metaverified. TikTok doesn't tell you 556 00:26:52,359 --> 00:26:55,200 Speaker 5: anything nless you're in their special like secret TikTok program. 557 00:26:55,400 --> 00:26:57,639 Speaker 5: Even so, like they don't communicate to creators really what 558 00:26:57,680 --> 00:26:59,600 Speaker 5: their expectations are. They might just take down a video 559 00:26:59,680 --> 00:27:02,320 Speaker 5: or they might just whatever. So creators are like especially 560 00:27:02,400 --> 00:27:04,680 Speaker 5: afraid to take on the algorithm. And that's like how 561 00:27:04,680 --> 00:27:07,439 Speaker 5: we get outgo speak like words like unlive instead of 562 00:27:07,680 --> 00:27:10,240 Speaker 5: like suicide or something because you're afraid it. But like 563 00:27:10,280 --> 00:27:12,560 Speaker 5: you can still say the word suicide. Just the algorithm 564 00:27:12,600 --> 00:27:14,280 Speaker 5: might suppress your video, it might not. They don't even 565 00:27:14,320 --> 00:27:17,560 Speaker 5: tell you we're getting like productive language changed happening because 566 00:27:17,560 --> 00:27:19,960 Speaker 5: of people being afraid of the algorithm or people trying 567 00:27:19,960 --> 00:27:22,440 Speaker 5: to hijack the algorithm in ways that they they might 568 00:27:22,560 --> 00:27:24,399 Speaker 5: might work, might not even work. But if you start 569 00:27:24,480 --> 00:27:28,480 Speaker 5: by using a certain word, like you say Sigmas of Australia, 570 00:27:28,520 --> 00:27:30,560 Speaker 5: that probably is gonna better for the algorithm. But it's 571 00:27:30,560 --> 00:27:32,880 Speaker 5: also gonna perpetuate the word stigma, and then maybe my 572 00:27:32,880 --> 00:27:35,159 Speaker 5: my twelve year old cousin starts using it. Personally, I 573 00:27:35,280 --> 00:27:38,000 Speaker 5: try to also not use algorithms as much as possible. 574 00:27:38,160 --> 00:27:40,400 Speaker 5: I don't like how Spotify pushes the same trending song 575 00:27:40,440 --> 00:27:42,600 Speaker 5: every time I finish a playlist, so I've turned off 576 00:27:42,640 --> 00:27:46,439 Speaker 5: the AutoPlay. I don't like like on TikTok. I sometimes 577 00:27:46,480 --> 00:27:48,439 Speaker 5: get like a video of like somebody playing jazz, and 578 00:27:48,480 --> 00:27:50,600 Speaker 5: I really like listening to jazz, but I feel this 579 00:27:50,720 --> 00:27:52,439 Speaker 5: urge to scroll away, and I ask myself, what is 580 00:27:52,440 --> 00:27:55,320 Speaker 5: this urge coming for my Because my brain wants the 581 00:27:55,320 --> 00:27:57,239 Speaker 5: dopamine hit It was slightly better next video, So I've 582 00:27:57,240 --> 00:27:58,960 Speaker 5: been sort of trying to train myself to stop and 583 00:27:59,000 --> 00:28:01,159 Speaker 5: listen to the jazz video. In its entirety, it is 584 00:28:01,240 --> 00:28:04,280 Speaker 5: rough because we are kind of getting trained to have 585 00:28:04,320 --> 00:28:05,680 Speaker 5: shorter attention spans, for sure. 586 00:28:19,440 --> 00:28:23,320 Speaker 2: The algo speak is also something I find really fascinating 587 00:28:23,520 --> 00:28:25,919 Speaker 2: and also seems to have shifted as time goes on. 588 00:28:26,000 --> 00:28:29,280 Speaker 2: I don't you know fault any creator for having to 589 00:28:29,440 --> 00:28:32,960 Speaker 2: use it, but it is it is interesting to me 590 00:28:33,040 --> 00:28:36,639 Speaker 2: in terms like unalive terms like particularly grape always really 591 00:28:38,040 --> 00:28:41,040 Speaker 2: rubs me the wrong way, but weirdly ends up. It 592 00:28:41,040 --> 00:28:44,560 Speaker 2: feels like kind of minimizing very serious things and almost 593 00:28:44,560 --> 00:28:48,880 Speaker 2: like suppressing or not encouraging people to talk about, you know, 594 00:28:49,400 --> 00:28:51,080 Speaker 2: serious issues. 595 00:28:51,120 --> 00:28:51,520 Speaker 3: I don't know. 596 00:28:51,720 --> 00:28:54,040 Speaker 5: I absolutely think that there is sort of a trend 597 00:28:54,040 --> 00:28:59,160 Speaker 5: towards infantile language when we use replacement vocabulary, so like 598 00:28:59,280 --> 00:29:02,200 Speaker 5: look at eggs instead of sex, or I do think 599 00:29:02,240 --> 00:29:03,040 Speaker 5: great instead of. 600 00:29:03,840 --> 00:29:04,440 Speaker 4: I do think. 601 00:29:04,520 --> 00:29:07,680 Speaker 5: Like a lot of are on alive sounds a little 602 00:29:07,720 --> 00:29:10,120 Speaker 5: more childish than suicide, right, so, I think. But it's 603 00:29:10,160 --> 00:29:11,520 Speaker 5: because a lot of these words are coming out of 604 00:29:11,560 --> 00:29:14,360 Speaker 5: memes which are made by young people, and young people 605 00:29:14,440 --> 00:29:17,360 Speaker 5: like using kind of fun sounding childish language. There is 606 00:29:17,400 --> 00:29:19,360 Speaker 5: a whole separate debate about whether or not this is 607 00:29:19,360 --> 00:29:21,280 Speaker 5: good or bad. I've talked to a lot of middle 608 00:29:21,280 --> 00:29:25,080 Speaker 5: school teachers and guidance counselors about unlive, and some of 609 00:29:25,120 --> 00:29:28,160 Speaker 5: them feel like, yeah, they're not able to talk about 610 00:29:28,160 --> 00:29:30,960 Speaker 5: the serious topic, which is concerning, But other people are saying, actually, 611 00:29:31,000 --> 00:29:34,080 Speaker 5: it's opening up conversations. It's allowing middle schoolers to Some 612 00:29:34,160 --> 00:29:36,160 Speaker 5: middle schoolers are learning the word on alive before the 613 00:29:36,160 --> 00:29:39,360 Speaker 5: word suicide, and it's allowing them to have these conversations, 614 00:29:39,440 --> 00:29:41,840 Speaker 5: especially when they're using the word as a genuine euphemism. 615 00:29:42,080 --> 00:29:43,960 Speaker 5: Sixty percent of the middle school teachers I talk to 616 00:29:44,120 --> 00:29:47,840 Speaker 5: are say that their kids are using on alive primarily 617 00:29:48,040 --> 00:29:50,120 Speaker 5: as the euphemism for when they don't want to use kill. 618 00:29:50,200 --> 00:29:53,640 Speaker 5: So I one teacher said, the students submitted an essay 619 00:29:53,720 --> 00:29:56,960 Speaker 5: on Hamlet unliving himself, and another one had a classroom 620 00:29:57,000 --> 00:30:00,000 Speaker 5: discussion the unliving that happens in Doctor Jekyl and Mister Hyde. 621 00:30:00,160 --> 00:30:04,240 Speaker 5: Kids genuinely think this is like a serious euphemism for 622 00:30:04,520 --> 00:30:07,160 Speaker 5: kill that sounds maybe nicer. Say so, like, we're seeing 623 00:30:07,160 --> 00:30:09,840 Speaker 5: this online speak turn into the offline. And I actually 624 00:30:09,880 --> 00:30:12,000 Speaker 5: the title of my book which is coming out it 625 00:30:12,120 --> 00:30:13,920 Speaker 5: is I'll go speak how social media is changing a 626 00:30:14,000 --> 00:30:16,280 Speaker 5: language that's that's available now, and I talk about a 627 00:30:16,280 --> 00:30:16,840 Speaker 5: lot more. 628 00:30:16,760 --> 00:30:18,600 Speaker 2: That is really fascinating to me. And in a way 629 00:30:18,640 --> 00:30:21,160 Speaker 2: that you're like, that's just a lateral language shift. That's 630 00:30:21,160 --> 00:30:24,120 Speaker 2: pretty interesting that in twenty years you could you could 631 00:30:24,200 --> 00:30:26,440 Speaker 2: have someone in public office saying on alive and be 632 00:30:26,480 --> 00:30:27,240 Speaker 2: totally serious. 633 00:30:27,360 --> 00:30:30,320 Speaker 5: I think we're joking about it now. I'm very sure 634 00:30:30,400 --> 00:30:31,400 Speaker 5: that it's going to be a thing. 635 00:30:31,360 --> 00:30:34,200 Speaker 2: That is really fascinating and an interesting way to sort 636 00:30:34,200 --> 00:30:37,840 Speaker 2: of accelerate the growth of how we use language, how 637 00:30:37,840 --> 00:30:40,720 Speaker 2: we talk, like how we talk about very serious issues. 638 00:30:40,800 --> 00:30:42,960 Speaker 2: And then there's the cynical part of me that it's 639 00:30:43,000 --> 00:30:45,600 Speaker 2: like it will never feel normal for me to hear 640 00:30:45,720 --> 00:30:48,000 Speaker 2: of forty five year old man say SIGs. 641 00:30:48,280 --> 00:30:49,600 Speaker 3: I just never want to hear it. 642 00:30:49,680 --> 00:30:51,000 Speaker 4: It's definitely the future. 643 00:30:51,240 --> 00:30:52,960 Speaker 5: So I know it. 644 00:30:54,520 --> 00:30:56,760 Speaker 3: I love love it, love it, love it. 645 00:30:57,040 --> 00:31:01,680 Speaker 5: I think there's a lot of kind of Poe terminosity 646 00:31:01,720 --> 00:31:04,000 Speaker 5: with the memes and the metadata and the language, which 647 00:31:04,120 --> 00:31:06,320 Speaker 5: I keep trying to spread this message that they are 648 00:31:06,360 --> 00:31:10,440 Speaker 5: the same thing. Now, Like Riz trended last year because 649 00:31:10,840 --> 00:31:14,360 Speaker 5: it was a hashtag, like or not necessarily a hashtag, 650 00:31:14,400 --> 00:31:17,120 Speaker 5: but like the audio, like the algorithm picked up on 651 00:31:17,160 --> 00:31:20,200 Speaker 5: that as a trending term. So it is metadata and 652 00:31:20,360 --> 00:31:21,960 Speaker 5: creators are using it because they know it's a piece 653 00:31:21,960 --> 00:31:23,760 Speaker 5: of trending metadata. But it's also a meme at the 654 00:31:23,800 --> 00:31:26,080 Speaker 5: same time, it's like a funny riz meme whatever, and 655 00:31:26,120 --> 00:31:28,480 Speaker 5: then but it's also a word. So the word is 656 00:31:28,520 --> 00:31:31,240 Speaker 5: the meme is the piece of information for the algorithm, 657 00:31:31,280 --> 00:31:33,360 Speaker 5: and they love categorizing us, they love tagging us. That's 658 00:31:33,480 --> 00:31:35,040 Speaker 5: I think there's been a lot of new words for 659 00:31:35,360 --> 00:31:39,680 Speaker 5: categorizing ourselves and our identities, whether it's like cottage, core, unquoquette, 660 00:31:39,720 --> 00:31:42,360 Speaker 5: or like all these new micro labels all also emerge 661 00:31:42,400 --> 00:31:45,320 Speaker 5: out of the algorithm trying to find more information about 662 00:31:45,520 --> 00:31:48,719 Speaker 5: us and then turning those into trends, which are also words. 663 00:31:48,960 --> 00:31:51,800 Speaker 5: So it's all kind of connected to itself in that way. 664 00:31:51,920 --> 00:31:55,600 Speaker 2: My last question for you, this is a podcast about 665 00:31:55,680 --> 00:31:58,600 Speaker 2: main characters of the Internet, which is I feel like 666 00:31:58,720 --> 00:32:03,240 Speaker 2: an increasingly challenging and rare phenomenon to sort of nail 667 00:32:03,320 --> 00:32:07,040 Speaker 2: down because of, like you're saying, how quickly the algorithm 668 00:32:07,160 --> 00:32:10,400 Speaker 2: tends to move. Now, So with regards to this show, 669 00:32:10,440 --> 00:32:13,160 Speaker 2: I mean, because you spend so much time professionally and 670 00:32:13,400 --> 00:32:17,400 Speaker 2: academically within the algorithm, do you feel that we will 671 00:32:17,680 --> 00:32:20,479 Speaker 2: continue to get Internet main characters in the way we 672 00:32:20,520 --> 00:32:23,080 Speaker 2: once did? Will that change? How do you Where do 673 00:32:23,160 --> 00:32:23,920 Speaker 2: you see that going? 674 00:32:24,080 --> 00:32:27,560 Speaker 5: I think it's fascinating that you're putting this emphasis on 675 00:32:27,600 --> 00:32:30,880 Speaker 5: the main character. I think there's been a trend towards 676 00:32:31,120 --> 00:32:33,040 Speaker 5: the Internet's trying to make you feel like you're the 677 00:32:33,040 --> 00:32:36,040 Speaker 5: main character of the time. It's narrativizing. It's it's like, 678 00:32:36,160 --> 00:32:38,560 Speaker 5: when why are all these memes starting with PUOV. They're 679 00:32:38,560 --> 00:32:41,880 Speaker 5: inviting you to experience something firsthand. That's why we talk 680 00:32:41,920 --> 00:32:44,080 Speaker 5: about why we're in our era for something, why this 681 00:32:44,120 --> 00:32:46,720 Speaker 5: is something like we're explaining our lore, We're explaining our 682 00:32:47,680 --> 00:32:51,120 Speaker 5: you know something arc but like we tend to serialize 683 00:32:51,120 --> 00:32:54,200 Speaker 5: our own lives and pretend like we have this main 684 00:32:54,280 --> 00:32:57,320 Speaker 5: character syndrome, like we're going on side quests. 685 00:32:57,680 --> 00:33:00,360 Speaker 4: Really, I think all our lives are kind of meaningless, but. 686 00:33:00,960 --> 00:33:02,960 Speaker 5: It feels good to not think that, which is why 687 00:33:02,960 --> 00:33:06,000 Speaker 5: the algorithm has been pushing stuff that makes you feel good, 688 00:33:06,200 --> 00:33:08,600 Speaker 5: makes you interact with the content and share more. So 689 00:33:08,640 --> 00:33:10,400 Speaker 5: I think the reason we're all I think we're all 690 00:33:10,400 --> 00:33:12,760 Speaker 5: going to be main characters in our heads because that's 691 00:33:12,760 --> 00:33:14,200 Speaker 5: what the Internet is telling us. 692 00:33:14,400 --> 00:33:18,520 Speaker 2: WHOA Well you heard it here first everyone, you are, 693 00:33:18,560 --> 00:33:22,000 Speaker 2: in fact the main character. Thank you so much to Adam, 694 00:33:22,080 --> 00:33:25,800 Speaker 2: who you can find everywhere. He's got over half a 695 00:33:25,800 --> 00:33:29,200 Speaker 2: million followers on TikTok, a million on Instagram, half a 696 00:33:29,200 --> 00:33:33,480 Speaker 2: million on YouTube. This guy knows his damn Algo to 697 00:33:33,560 --> 00:33:36,720 Speaker 2: follow him to keep learning more, and you can also 698 00:33:36,760 --> 00:33:38,040 Speaker 2: pre order his book now. 699 00:33:37,920 --> 00:33:39,040 Speaker 3: At the link in the description. 700 00:33:40,080 --> 00:33:43,520 Speaker 2: And next week we begin our next deep dive into 701 00:33:43,560 --> 00:33:48,680 Speaker 2: the era of personified brands. I'm talking Denny's being the 702 00:33:48,720 --> 00:33:53,240 Speaker 2: most popular girl on Tumblr. I'm talking Wendy's Twitter feuds 703 00:33:53,240 --> 00:33:57,480 Speaker 2: of the twenty tens. I'm talking woke stakums during COVID. 704 00:33:57,880 --> 00:34:01,760 Speaker 2: I'm talking the duo lingo bird getting murdered for clout 705 00:34:02,120 --> 00:34:06,240 Speaker 2: a couple weeks ago. How did American marketing arrive at 706 00:34:06,280 --> 00:34:10,160 Speaker 2: a language at bird swimming and piss the bone? Chilling 707 00:34:10,320 --> 00:34:15,920 Speaker 2: history starts next week. See you then, please don't say segs. 708 00:34:17,120 --> 00:34:20,319 Speaker 2: And for your moment of fun, here is that brain WRT. 709 00:34:20,440 --> 00:34:24,160 Speaker 2: Australian politicians speech. Adam and I were talking about from 710 00:34:24,560 --> 00:34:26,480 Speaker 2: Fatima payment to. 711 00:34:26,480 --> 00:34:29,719 Speaker 6: The Sigmas of Australia. I say that this goofy air 712 00:34:29,800 --> 00:34:33,080 Speaker 6: government have been capping not just now, but for a 713 00:34:33,120 --> 00:34:35,960 Speaker 6: long time. A few of you may remember when they 714 00:34:36,000 --> 00:34:38,800 Speaker 6: said there'll be no phantom tax under the government. 715 00:34:38,880 --> 00:34:39,359 Speaker 5: I lead. 716 00:34:39,920 --> 00:34:41,000 Speaker 2: They're kappa holics. 717 00:34:41,280 --> 00:34:45,359 Speaker 6: They're also y apoholics. They yap NonStop about how their 718 00:34:45,400 --> 00:34:48,960 Speaker 6: cost of living measures are changing lives for all Australians. 719 00:34:49,400 --> 00:34:51,960 Speaker 6: Just put the fries in the bag, little bro. They 720 00:34:52,040 --> 00:34:54,880 Speaker 6: tell us that they're locked in on improving the housing 721 00:34:54,920 --> 00:34:58,200 Speaker 6: situation in this country. They must have brain rot from 722 00:34:58,239 --> 00:35:01,640 Speaker 6: watching too much Kai Sinat and forgot about their plans 723 00:35:01,680 --> 00:35:04,120 Speaker 6: to ban social media for kids under fourteen. 724 00:35:08,320 --> 00:35:11,040 Speaker 2: Sixteenth Minute is a production of fool Zone Media and 725 00:35:11,120 --> 00:35:14,759 Speaker 2: iHeart Radiops. It is written, hosted, and produced by me 726 00:35:15,000 --> 00:35:19,080 Speaker 2: Jamie Rostis. Our executive producers are Sophie Lickterman and Robert Evans. 727 00:35:19,280 --> 00:35:23,400 Speaker 2: The Amazing Ian Johnson is our supervising producer and our editor. 728 00:35:23,960 --> 00:35:27,759 Speaker 2: Our theme song is by Sad thirteen. Voice acting is 729 00:35:27,800 --> 00:35:30,600 Speaker 2: from the brand creator and Pet. Shout outs to our 730 00:35:30,640 --> 00:35:33,680 Speaker 2: dog producer Anderson, my Kats, Flee and Casper, and by 731 00:35:33,680 --> 00:35:37,319 Speaker 2: Pet Rothbert who will outlive us all Bye.