WEBVTT - Amazon in Talks to Buy Movie Studio MGM for $9 Billion 0:00:01.800 --> 0:00:04.440 This is Bloomberg Business Week. I'm Carol Masser and I'm 0:00:04.480 --> 0:00:07.280 Bloomberg Quick Takes Tim Stanovk. We're here every day bringing 0:00:07.320 --> 0:00:09.840 you the latest news from the world to business and finance, 0:00:09.840 --> 0:00:13.680 plus technology, politics, economics, all purtnising the power of Business 0:00:13.680 --> 0:00:17.159 Week reporters and editors, not to mention our journalists and 0:00:17.120 --> 0:00:19.640 analysts in more than one and twenty countries. You can 0:00:19.640 --> 0:00:23.239 download Bloomberg Business Week and iTunes, SoundCloud, or Bloomberg dot Com. 0:00:23.400 --> 0:00:25.200 You can also listen to our radio show at two 0:00:25.200 --> 0:00:27.880 pm Eastern Time on Bloomberg Radio, or watch us on 0:00:27.920 --> 0:00:31.640 YouTube search Bloomberg Global News. The CDC out with a 0:00:31.680 --> 0:00:34.560 report showing that COVID nineteen vaccination coverage in the US 0:00:34.840 --> 0:00:38.640 to have generally lower in rural counties than in urban ones, 0:00:38.720 --> 0:00:42.320 and overall, the adult vaccination coverage was just about in 0:00:42.360 --> 0:00:45.000 the rural counties, almost forty six percent in urban counties. 0:00:45.040 --> 0:00:46.839 We continue to see it still quite a ways to 0:00:46.880 --> 0:00:48.559 go for the Biden administration to reach that goal of 0:00:48.680 --> 0:00:51.840 seventy of American adults with at least one shot by 0:00:52.159 --> 0:00:54.680 the fourth of July. Right and in equities between city 0:00:54.760 --> 0:00:57.400 versus country. Hey, let's get to it with our daily 0:00:57.480 --> 0:00:59.880 check on COVID. Dr Peter Albern back with us VP 0:01:00.000 --> 0:01:03.640 over a doximity. It's a professional medical network for physicians. Uh. 0:01:03.640 --> 0:01:05.680 He used to be in San Francisco. Today we find 0:01:05.760 --> 0:01:09.840 him in Austin, Texas. Nice to have you back with US. Um, you, 0:01:09.959 --> 0:01:15.120 like everybody else, move into Austin. Well, I'm here for uh, 0:01:15.160 --> 0:01:18.520 you know, a short time. And yeah, so I guess 0:01:18.520 --> 0:01:20.840 that's uh, guess you're sure you're not going to stay 0:01:20.880 --> 0:01:23.400 there like so many people from San Francisco. Right. Well, 0:01:23.480 --> 0:01:25.080 I don't know, I don't know, you know, I can 0:01:25.080 --> 0:01:27.679 never predict the future, but um, you know, we'll see. 0:01:27.760 --> 0:01:29.520 Well how I mean, look, you know, give us, give 0:01:29.560 --> 0:01:31.759 us a view from on the ground, because we are 0:01:31.800 --> 0:01:34.080 hearing different things about different areas of the country right now, 0:01:34.120 --> 0:01:36.040 and and and certainly I think one thing that's been 0:01:36.040 --> 0:01:38.680 really interesting to me at least is the changing behavior 0:01:38.720 --> 0:01:41.240 that we've seen from not just my my family and 0:01:41.240 --> 0:01:43.680 friends and colleagues over the last week as we've learned 0:01:43.680 --> 0:01:47.039 about this new CDC guidance last week, but how that's 0:01:47.080 --> 0:01:48.920 been happening in some areas of the country, you know, 0:01:49.000 --> 0:01:51.080 for weeks and and and for months now. So does 0:01:51.120 --> 0:01:53.360 it seem like when you're on the streets in Austin 0:01:53.400 --> 0:01:58.080 that there's still a pandemic happening. Yeah, So definitely different 0:01:58.080 --> 0:02:01.120 places have had different, um you know, different responses, and 0:02:01.240 --> 0:02:05.280 certain geographies have opened up before others, no question, I 0:02:05.320 --> 0:02:09.720 will say, Um, here in Austin things have opened up significantly. 0:02:10.200 --> 0:02:14.519 There is no mass mandate anymore, and all the businesses 0:02:14.520 --> 0:02:18.600 have opened. Um. It's in San Francisco is very closely 0:02:18.639 --> 0:02:22.359 following of course as well, given particularly given the CDC guidance, 0:02:22.400 --> 0:02:24.960 and you know, um, what we're seeing to on on 0:02:25.000 --> 0:02:27.680 the network is that we're seeing that physicians are talking 0:02:27.720 --> 0:02:30.480 about this in terms of how different places are opening 0:02:30.520 --> 0:02:32.000 up in a different way. And I will say about 0:02:32.000 --> 0:02:34.480 the CDC guidance, Um, you know it did did hit 0:02:34.520 --> 0:02:37.080 everybody a little bit uh um, all of a sudden, 0:02:37.080 --> 0:02:40.400 because there wasn't a lot of um signaling for that. 0:02:40.480 --> 0:02:43.160 And so, you know, messaging is really key in public health. 0:02:43.200 --> 0:02:45.880 It's probably as important as anything else. And so I 0:02:45.880 --> 0:02:47.720 think folks are really trying to figure out exactly what 0:02:47.760 --> 0:02:49.639 those messages are. Why do you think we saw such 0:02:49.680 --> 0:02:52.880 an about face from the CDC or such a quick 0:02:53.000 --> 0:02:56.960 change in guidance after not much a change in terms 0:02:56.960 --> 0:03:01.400 of vaccination availability or vaccine of ability. I should say 0:03:01.760 --> 0:03:04.360 it's a great question, Um, I you know, I don't. 0:03:04.400 --> 0:03:07.640 I don't claim to understand what the internal decision making 0:03:07.720 --> 0:03:10.720 is that the CDC. I think they, like all scientific organizations, 0:03:10.760 --> 0:03:13.480 evaluated that the data that they had and came up 0:03:13.480 --> 0:03:16.000 with what they feel is a good recommendation. And I 0:03:16.040 --> 0:03:18.000 think the data is pretty strong that people who are 0:03:18.080 --> 0:03:21.680 vaccinated are certainly um, you know, do very very well 0:03:21.720 --> 0:03:24.799 and very extremely unlikely to have any um, you know, 0:03:24.840 --> 0:03:28.320 any future disease. UM. That said, it is difficult sometimes 0:03:28.320 --> 0:03:31.160 when to identify someone who's vaccinated because of course, the 0:03:31.200 --> 0:03:33.920 issue with at least um um you know, relaxing the 0:03:33.960 --> 0:03:37.080 max math mandate is you really are taking people's word 0:03:37.120 --> 0:03:39.320 for it that they are fully vaccinated. And you know 0:03:39.440 --> 0:03:41.720 that's not just I've gotten a shot. It's on two 0:03:41.840 --> 0:03:44.160 weeks past my second shot, if I'm on the flies 0:03:44.240 --> 0:03:46.560 or Maderna, or one or two weeks after my one 0:03:46.560 --> 0:03:48.920 shot if I received J and J. So you know, 0:03:48.960 --> 0:03:50.600 there's some issues that they need to be worked through. 0:03:50.760 --> 0:03:54.080 I gotta say, um, there was an interesting interview done 0:03:54.240 --> 0:03:56.520 at the Bloomberg Live the Business Week event. It was 0:03:56.600 --> 0:04:00.160 with the CEO SoftBank Group. He's also the c EO 0:04:00.160 --> 0:04:03.960 soft Bank Group International, Marcello Clare and he talked about 0:04:03.960 --> 0:04:06.160 how we're not going to go back to the way 0:04:06.400 --> 0:04:08.560 we used to do things when it comes to shopping, 0:04:08.640 --> 0:04:12.200 buying groceries or medicine. Telemedicine, he said, people aren't going 0:04:12.240 --> 0:04:14.120 to be I'm gonna sit in the waiting room for 0:04:14.720 --> 0:04:16.880 you know, an hour waiting for my doctor. It's just 0:04:17.080 --> 0:04:19.760 kind of that train has left the station. How do 0:04:19.839 --> 0:04:22.480 you see in terms of telemedicine and whether or not 0:04:22.560 --> 0:04:25.440 it's staying with us here we are as we start 0:04:25.520 --> 0:04:29.039 to move out into the world again post pandemic. Yeah, 0:04:29.200 --> 0:04:31.920 I think I'm going to go back and make sure 0:04:31.960 --> 0:04:34.440 I listened to that interview because that's a spot on 0:04:34.600 --> 0:04:38.600 I think, particularly in telehealth, which you are asking about. Yeah, 0:04:38.640 --> 0:04:40.039 we are not going to go back to the way 0:04:40.080 --> 0:04:43.400 things were before. I think telemedicine and telehealth is here 0:04:43.440 --> 0:04:46.159 to stay. Um and it's something that we see on 0:04:46.240 --> 0:04:49.080 doximity a lot a lot of conversation around this, and 0:04:49.120 --> 0:04:52.520 you know, folks even use our platform for that. The 0:04:52.800 --> 0:04:55.880 key thing is that there are it's using it in 0:04:55.920 --> 0:04:59.120 the right way. It's helping patients who in particular have 0:04:59.240 --> 0:05:02.680 chronic illness have better access to physicians, also helping serve 0:05:02.800 --> 0:05:06.000 underserved areas and groups um to be able to better 0:05:06.000 --> 0:05:08.080 reach a position because you know, if you're if you're 0:05:08.120 --> 0:05:11.920 a wage earner and you are you know, learning your 0:05:11.920 --> 0:05:13.920 pay alley league, then all that time that it takes 0:05:13.920 --> 0:05:15.640 to go to the doctor's office for a fifteen or 0:05:15.680 --> 0:05:18.960 twenty minute visit is pretty inefficient. Now, there are certain 0:05:18.960 --> 0:05:20.479 things that have to be done in person, and no 0:05:20.520 --> 0:05:24.240 one's questioning that, but there is a significant category of 0:05:24.320 --> 0:05:27.320 illnesses and then patients situations where it can be handled 0:05:27.400 --> 0:05:32.320 very appropriately for telehealth telemedicine. Yeah, Dr Albern, I'm curious 0:05:32.480 --> 0:05:35.080 thinking the decade down the line, like what what you 0:05:35.120 --> 0:05:38.719 imagine telemedicine being, because it's it's it's basically, you know, 0:05:38.800 --> 0:05:40.560 not to simplify it too much, but it's like face 0:05:40.600 --> 0:05:42.719 timing with your doctor at this point. But what is 0:05:42.720 --> 0:05:46.039 the promise that it holds, I mean about forty seconds. Yeah, 0:05:46.160 --> 0:05:49.200 I think the promise that that the telehealth holds is 0:05:49.240 --> 0:05:52.240 that it allows patients to have better access to be 0:05:52.240 --> 0:05:54.760 able to talk to their doctor more frequently, um and 0:05:54.839 --> 0:05:56.920 it won't have to save up for very you know, 0:05:56.960 --> 0:05:59.960 significantly long patient visits. I think you're going to be 0:06:00.040 --> 0:06:03.280 able to have better access to specialists for patients who 0:06:03.320 --> 0:06:05.680 live in rural areas, and I think that you're going 0:06:05.720 --> 0:06:11.039 to have an overall improvement of patient patient's ability to 0:06:11.080 --> 0:06:13.080 get in with their provider. Yeah. I do think about 0:06:13.080 --> 0:06:16.599 that access for rural patients maybe being a lot better 0:06:16.640 --> 0:06:19.039 than it's been. Peter, thank you so much. Dr Peter 0:06:19.080 --> 0:06:22.000 Alper and Vice President Doximity on the phone from Austin, Texas. 0:06:22.080 --> 0:06:26.039 I did a um a consult with a doctor and 0:06:26.040 --> 0:06:28.039 I had to do things to myself that he would 0:06:28.080 --> 0:06:29.680 have normally done. I have to say, it really kind 0:06:29.680 --> 0:06:31.600 of put me in tune with my body more than 0:06:31.960 --> 0:06:34.160 if I was just sitting there. It did. I did 0:06:34.200 --> 0:06:36.240 the same thing. I did the same thing after I 0:06:36.279 --> 0:06:38.440 think I talked about this already, but falling on a bike, 0:06:39.120 --> 0:06:40.760 you know, and it was it's like, well, I couldn't 0:06:40.760 --> 0:06:43.320 really you know, check myself the way the doctor wanted 0:06:43.360 --> 0:06:45.800 me to. It was limiting. Times are changing, all right. 0:06:45.800 --> 0:06:49.280 You're listening to Bloomberg. This is Bloomberg Business Week with 0:06:49.360 --> 0:06:54.159 Carol Masser and Bloomberg Quick takes Tim Stenovic on Bloomberg Radio. 0:06:54.440 --> 0:06:56.800 The race for media content is on, and Tim, we 0:06:56.800 --> 0:06:59.280 had Amazon throwing its hat into the race. Yeah, the 0:06:59.360 --> 0:07:03.400 name is Bond Printing Fond looking to buy MGM, the 0:07:03.680 --> 0:07:07.760 studio behind. Yeah, there was a great picture in Today's 0:07:07.839 --> 0:07:11.600 Daybreak of Bezos as Bond and it was just perfect 0:07:11.680 --> 0:07:13.480 taken over the world. Yeah, well, let's get right into 0:07:13.480 --> 0:07:16.040 it with Gita Roden and goth and technology and media 0:07:16.040 --> 0:07:18.360 analyst at Bloomberg Intelligence. She joins us on the phone 0:07:18.560 --> 0:07:21.680 from New Jersey. Whenever I think of Amazon and content, 0:07:21.720 --> 0:07:23.440 I always asked the question, how is this going to 0:07:23.520 --> 0:07:25.680 get people to buy more products on Amazon? But are 0:07:25.720 --> 0:07:28.280 we to the point with Amazon streaming service that it's 0:07:28.400 --> 0:07:32.120 enough to be a standalone stalwart to go up against Disney, 0:07:32.200 --> 0:07:36.960 Netflix and whatever? Time Warner, uh and uh A T 0:07:37.080 --> 0:07:40.400 and T. Your like getting confused. Time Warner and Discovery 0:07:40.400 --> 0:07:43.160 looked like on the other side of this, I think, 0:07:43.200 --> 0:07:46.040 though Tim, so, of course this is an e commerce giant. 0:07:46.640 --> 0:07:51.120 But yes, they have always been fairly serious about their 0:07:51.160 --> 0:07:53.560 streaming aspirations, and I think we we get a real 0:07:53.680 --> 0:07:56.880 proof today with this news about this nine billion dollar 0:07:56.920 --> 0:07:59.960 deal for MGM. So, you know, streaming is something that's 0:08:00.120 --> 0:08:03.480 really helped them to acquire new subscribers, it's helped them 0:08:03.520 --> 0:08:06.400 to retain subscribers. I think we saw that a few 0:08:06.440 --> 0:08:10.000 weeks ago when they decided to kind of spend over 0:08:10.040 --> 0:08:14.200 eleven billion dollars for the NFL Thursday Night games, which 0:08:14.200 --> 0:08:15.680 gives them access to the games for over a ten 0:08:15.800 --> 0:08:17.840 year period. And then today you have this deal. So 0:08:17.880 --> 0:08:20.680 I think they're taking streaming really, really seriously, and they 0:08:20.720 --> 0:08:24.600 have the deep pockets to to support that ambition. Yeah, listen, 0:08:24.720 --> 0:08:27.240 but you know, all right, so there maybe get to 0:08:27.280 --> 0:08:29.080 buy it. We'll wait for confirmation of whether or not 0:08:29.160 --> 0:08:31.000 they buy MGM. But I do feel like there's a 0:08:31.000 --> 0:08:33.640 lot of properties in play. Could somebody else come in 0:08:33.679 --> 0:08:37.800 for MGM? Could somebody still disrupt the A T and 0:08:37.880 --> 0:08:40.280 T and Discovery deal? I do feel like everything is 0:08:40.320 --> 0:08:43.880 fair game right now. Yeah. I think what, Carol, that's 0:08:43.880 --> 0:08:45.640 a great point. I think what the A T and 0:08:45.720 --> 0:08:48.240 T UH and Discovery deal did was it kind of 0:08:48.320 --> 0:08:51.000 really now has raised mistakes for the rest of the 0:08:51.000 --> 0:08:53.360 media players right and and the ones that are most 0:08:53.400 --> 0:08:57.439 at pressure I think with that deal are comcasts NBC 0:08:57.760 --> 0:09:00.959 and Viacom CBS. Now they both have streaming platforms. But 0:09:01.000 --> 0:09:02.319 then if you kind of look at the scale of 0:09:02.360 --> 0:09:05.839 a Discovery or Netflix and now that this combination of 0:09:05.840 --> 0:09:08.160 Warner and Discovery that they really now seem kind of 0:09:08.200 --> 0:09:10.920 a little bit subscale almost, if you will. And so 0:09:10.960 --> 0:09:13.040 that kind of raises the question what do they do next? 0:09:13.080 --> 0:09:16.240 Can they go ahead, Can can Comcast go ahead and 0:09:16.320 --> 0:09:20.000 spin out NBC? Can they combine that with biocom CBS. 0:09:20.000 --> 0:09:22.040 And they're obviously going to be some regulatory hurdles in 0:09:22.120 --> 0:09:24.280 terms of, you know, ownership of broadcast networks and so 0:09:24.320 --> 0:09:27.720 on and so forth. But studios, now, studios have always 0:09:27.840 --> 0:09:32.160 kind of been really covetted properties. I think in Hollywood 0:09:32.160 --> 0:09:34.600 there you know, not only is there great library content, 0:09:34.679 --> 0:09:37.600 but they're also kind of this engine for for and 0:09:37.720 --> 0:09:40.480 an i p for creating new films and television for 0:09:40.520 --> 0:09:43.280 these streaming and television content for the streaming platforms. We'll 0:09:43.320 --> 0:09:45.320 go back to Comcast because you had a really interesting 0:09:45.360 --> 0:09:49.120 no Doubt yesterday and Comcast shares fell in response to it. 0:09:49.360 --> 0:09:53.400 They talked about potentially NBC Universal being in play, but 0:09:53.400 --> 0:09:56.720 but hasn't Comcast acquisition of NBC Universal hasn't it worked 0:09:56.720 --> 0:09:59.840 out pretty well for the company. It has actually worked 0:10:00.000 --> 0:10:03.679 out fantastically well. Um. I mean in terms of at 0:10:03.720 --> 0:10:06.679 least the operational part of it days be a distressed 0:10:06.720 --> 0:10:08.839 asset which was NBC back in two thousand and nine, 0:10:08.880 --> 0:10:11.559 paid fairly low multiples for that, and what they've done 0:10:11.600 --> 0:10:13.800 has been nothing short of remarkable. I mean, they've completely 0:10:13.800 --> 0:10:16.160 turned around the business in terms of you know, the 0:10:16.200 --> 0:10:19.400 media networks, in terms of the theme parts, the film studio, 0:10:19.480 --> 0:10:21.360 all of it. I mean, it's they're they're firing on 0:10:21.400 --> 0:10:23.320 all cylinders, if you will. But if you look at 0:10:23.320 --> 0:10:26.400 the Comcast stock, Uh, it's a little bit of a 0:10:26.440 --> 0:10:29.840 different story because they're kind of being really burdened by 0:10:29.880 --> 0:10:32.000 this conglomerate discount and if you kind of compare them 0:10:32.000 --> 0:10:34.240 to pure place like a Charter or an all TC USA, 0:10:34.559 --> 0:10:37.160 they trade at a discount. And and so the you know, 0:10:37.200 --> 0:10:39.200 the the word on the market has been why not 0:10:39.400 --> 0:10:42.800 spin off NBC? The vertical integration story does not really work? 0:10:43.120 --> 0:10:45.800 And why not kind of, um, get that pure play 0:10:45.920 --> 0:10:48.120 multiple that you that you deserve being the largest go 0:10:48.240 --> 0:10:50.679 outband provider in the country. All right, So for all 0:10:50.679 --> 0:10:52.600 of our investors out there who are listening right now, 0:10:52.640 --> 0:10:56.160 are watching on YouTube gata. What property should they be 0:10:56.240 --> 0:10:58.920 keeping an eye on that could be a target, because 0:10:58.960 --> 0:11:01.240 that's certainly the ones you start to see that maybe 0:11:01.280 --> 0:11:04.160 move up as a result. But I think all of 0:11:04.200 --> 0:11:06.679 the studios Carol are definitely and there there are only 0:11:06.800 --> 0:11:10.560 very few left, so really very few independent studios left. 0:11:10.559 --> 0:11:12.640 Of course, MGM, as we just spoke about, is one 0:11:12.679 --> 0:11:16.280 of them. Sony is somewhat of an independent studio, but 0:11:16.400 --> 0:11:18.720 you know, their parents, their Japanese parents, has never really 0:11:19.000 --> 0:11:21.040 been willing to sell. And then, of course the other 0:11:21.120 --> 0:11:23.160 name that keeps coming up every now and again is 0:11:23.240 --> 0:11:26.199 Lions Gage, but they again have an independent studio. They 0:11:26.200 --> 0:11:29.040 have a streaming platform, but again one of the little 0:11:29.080 --> 0:11:31.840 bit more subscale niche services out there in the market. 0:11:32.040 --> 0:11:33.920 I love it the media world like this is you 0:11:33.960 --> 0:11:35.920 do you see this like the build up a lot 0:11:35.920 --> 0:11:37.679 of deals and then it calms down and now we're 0:11:37.720 --> 0:11:39.600 seeing you know, it also feels like it wasn't that 0:11:39.640 --> 0:11:42.840 long ago when Comcast bought NBC Universal and it still 0:11:42.880 --> 0:11:46.800 feels like it's relatively new. But in media, yeah exactly. 0:11:46.840 --> 0:11:49.640 And stuff happening on Guita. Thank you so much. Great 0:11:49.679 --> 0:11:53.800 to weigh in from Gaeta Ranganathan. She's technology media analyst 0:11:53.920 --> 0:11:57.360 Bloomberg Intelligence. On the phone in New Jersey. This is 0:11:57.400 --> 0:12:01.360 Bloomberg business Week with Carol Masser and Bloomberg Quick Takes 0:12:01.400 --> 0:12:05.040 Tim Stinovic on Bloomberg Radio. So it's a favorite time 0:12:05.040 --> 0:12:07.440 of the year when Bloomberg Business Week puts out the 0:12:07.440 --> 0:12:09.920 how to issue. This year, everything from being a better 0:12:10.000 --> 0:12:13.719 game or to commuting on two wheels too. I'm not 0:12:13.720 --> 0:12:16.000 sure I'm getting this right, placing smarter bets, making a 0:12:16.000 --> 0:12:18.760 great tequila. There's a lot of stuff in there. Uh. 0:12:18.800 --> 0:12:21.040 And we also have a live event that goes along 0:12:21.080 --> 0:12:23.880 with it. So let's get to it. With Bloomberg Business 0:12:23.880 --> 0:12:25.640 we get our Joe webb Er. He's in our interactive 0:12:25.640 --> 0:12:28.280 broker's studio right next to me, along with Business Week 0:12:28.440 --> 0:12:30.480 Features editor Brett big That he is on the phone 0:12:30.480 --> 0:12:32.839 in New York City. It is a fun issue. We 0:12:32.960 --> 0:12:36.640 tried really hard, um and it is a forty page 0:12:37.240 --> 0:12:41.360 takeover of the of the future. Well we call it um. 0:12:41.400 --> 0:12:45.520 Brett is the mastermind of the issue. UM And and 0:12:45.520 --> 0:12:48.160 Brett just talk to me about how you approach what 0:12:48.280 --> 0:12:51.320 a good how to story is? Yeah, I mean I 0:12:51.360 --> 0:12:55.240 think you think about the issue as a whole. Um. 0:12:55.400 --> 0:12:58.240 So while we are going to want to hit a 0:12:58.280 --> 0:13:00.280 lot of the topics that we're hitting, we can and 0:13:00.320 --> 0:13:03.240 weak out, um like how to make good investments and 0:13:03.280 --> 0:13:05.640 things like that. Um, you have to also sort of 0:13:06.240 --> 0:13:08.760 think a little bit more broadly, so you might get 0:13:08.760 --> 0:13:13.079 a pitch on something that for a regular issue might 0:13:13.120 --> 0:13:16.160 not make too much sense. Like let's say, had a 0:13:16.200 --> 0:13:19.880 shop for a classic car outside of their pursuit section, 0:13:20.160 --> 0:13:23.480 but suddenly within um the how two issues, it starts 0:13:23.520 --> 0:13:26.200 to make total sense because it's great for them. Makes 0:13:26.240 --> 0:13:29.520 you really want people to come to the issue and 0:13:29.880 --> 0:13:32.680 really get that sense of serendipity that they're stumbling upon 0:13:32.760 --> 0:13:36.160 something that they didn't think would be that interesting to 0:13:36.200 --> 0:13:38.120 them and it turns out to be pretty fascinating. So 0:13:38.160 --> 0:13:41.160 you're telling me in normal times to compile a post 0:13:41.160 --> 0:13:44.880 pandemic karaoke playlist that Joel wouldn't be like, Yeah, yeah, okay, 0:13:44.960 --> 0:13:48.840 cover story. I mean, I'm all if Joel wants to 0:13:48.840 --> 0:13:51.800 put that on the cover up, I'm all for karaoke 0:13:51.960 --> 0:13:55.319 takeover issues totally. Um. But yeah, but you're right, Carol, 0:13:55.360 --> 0:13:57.640 I mean, that's that's the one where you know we 0:13:57.760 --> 0:14:01.240 looked at Okay, how will you know if the pandemic 0:14:01.360 --> 0:14:04.320 is over? For you? Right? And for Sam Robard it 0:14:04.480 --> 0:14:06.880 was hey, when I can do karaoke? We figured one 0:14:06.920 --> 0:14:10.640 upper together the ideal post pandemic karaoke playlist. I'm gonna 0:14:10.640 --> 0:14:15.800 say nice to know, not not need to know, but 0:14:16.040 --> 0:14:18.440 as part of a mix it makes a lot of sense. Tim, 0:14:18.480 --> 0:14:20.720 what was something that jumped out to you when you 0:14:20.760 --> 0:14:23.400 sell all the stories? For me, it was it had 0:14:23.440 --> 0:14:28.720 to do with the vaccinations and really the idea of 0:14:28.920 --> 0:14:32.240 what works when it comes to messaging for vaccinations, Brett, 0:14:32.280 --> 0:14:34.560 because it really surprised me and you guys spoke to 0:14:34.600 --> 0:14:38.560 an expert about messaging and what did she tell you? Yeah, 0:14:38.640 --> 0:14:41.560 it was pretty surprising to me too. It turned out that, 0:14:41.640 --> 0:14:45.920 you know, basically all of the more subtle approaches and 0:14:46.200 --> 0:14:53.080 approaches that appealed more to emotion um didn't work. People 0:14:53.120 --> 0:14:57.360 just wanted unbridled enthusiasm. And the ad that was most 0:14:57.440 --> 0:15:01.280 impactful was basically getting a bun to cheerleaders. That doesn't 0:15:01.320 --> 0:15:03.720 do a number of like give me a V, I 0:15:03.800 --> 0:15:06.440 mean a give you a C C. I ay so um. 0:15:06.480 --> 0:15:08.320 I was a bit surprised by that. I thought there'd 0:15:08.360 --> 0:15:10.240 be more new month to it. But this is as 0:15:10.240 --> 0:15:14.000 opposed to showing images from a hospital or showing a 0:15:14.000 --> 0:15:15.440 lot of us have been familiar with over the last 0:15:15.480 --> 0:15:18.400 fourteen months. Right, that's right, that's right. Yeah, it was 0:15:18.520 --> 0:15:22.560 just give me unbridled enthusiasm, make me feel happy, and 0:15:22.600 --> 0:15:26.320 then I'll be more likely to get vaccinated. Unbridled happiness 0:15:26.360 --> 0:15:29.720 and and optimism. You know, the world just needs a 0:15:29.760 --> 0:15:32.400 little bit more of that. So so Brett, you know, 0:15:32.440 --> 0:15:35.280 the the thing that I think was there's a craft 0:15:35.360 --> 0:15:38.080 to how we approached these stories. And some of them 0:15:38.080 --> 0:15:40.200 are actually quite short, but in general, one of the 0:15:40.240 --> 0:15:44.160 things that we're trying to give people it's something actionable. Um, 0:15:44.200 --> 0:15:46.760 and I'm wondering, having spent now, you know, kind of 0:15:46.800 --> 0:15:50.720 like weeks working on these, talk to me about some 0:15:50.800 --> 0:15:55.520 of the most actionable pieces of advice that you liked. Yeah, 0:15:55.640 --> 0:15:57.720 I mean, we did these all in the as whole 0:15:57.800 --> 0:16:00.640 to style. As you know, we're basically and you're an expert, 0:16:00.680 --> 0:16:02.600 and let that experts just sort of talk to us. 0:16:02.640 --> 0:16:05.200 So you know, I mean I actually found that about 0:16:05.200 --> 0:16:11.320 how to meet deadlines very uh well, yeah, that is 0:16:11.320 --> 0:16:13.160 a good way to do it. You know, we're basically 0:16:13.160 --> 0:16:16.280 are our experts said, you know, this is so simple, 0:16:16.320 --> 0:16:18.160 but you really need to start at the end and 0:16:18.200 --> 0:16:20.960 then work your way back. It's so often that we're 0:16:21.040 --> 0:16:23.240 getting get caught up in the task at hand and 0:16:23.280 --> 0:16:25.960 we forget to actually work backwards. So you know, I 0:16:26.360 --> 0:16:28.680 thought that that was pretty uh. I thought that was 0:16:28.680 --> 0:16:32.760 pretty helpful. Um, we are only Wilson wrote about commuting 0:16:33.600 --> 0:16:36.920 on two wheels, which, as I live in Brooklyn and 0:16:37.400 --> 0:16:40.640 work in Midtown Manhattan. Um, the idea of how to 0:16:40.880 --> 0:16:45.120 effectively bike to work is something I've certainly started thinking about, 0:16:45.400 --> 0:16:47.160 um a lot. I wish I could say that how 0:16:47.200 --> 0:16:50.800 to craft my own quant strategy was something that I 0:16:50.840 --> 0:16:54.120 was gonna try to do today, but I probably will not. Well, 0:16:54.160 --> 0:16:56.280 we we have experts for that, right, which is why 0:16:56.320 --> 0:16:59.560 we why we talked to the experts. Um. Uh. So 0:16:59.720 --> 0:17:05.639 I'm sad that Brett didn't mention my own I was waiting. 0:17:06.160 --> 0:17:08.399 I was waiting for you to do it. Oh well, okay, 0:17:08.440 --> 0:17:11.360 I was waiting for you to tell me my favorite too. 0:17:11.359 --> 0:17:14.120 You wanted me to just say whatever, it was really good. 0:17:14.520 --> 0:17:20.520 Our favorite was oh Joel's tipping. So this is actually, um, 0:17:20.560 --> 0:17:23.320 from my younger days, when you know, it seems so 0:17:23.359 --> 0:17:25.199 long ago now when when you used to go to 0:17:25.240 --> 0:17:28.680 bars and like interact with people. But that but a 0:17:28.720 --> 0:17:31.240 friend of a friend had gave me this great tip once, 0:17:31.280 --> 0:17:34.680 which is before you go out, um on your for 0:17:34.720 --> 0:17:36.840 your weekend. You know, on Friday, go to the bank 0:17:37.280 --> 0:17:40.240 and basically buy as many two dollar bills from the 0:17:40.280 --> 0:17:43.800 bank as you can right get your deposit, and you're 0:17:43.840 --> 0:17:47.719 gonna find that, um, the quantity of two dollar bills 0:17:47.920 --> 0:17:51.280 like your grandma bought them for your birthday cards long ago, 0:17:51.400 --> 0:17:54.920 there's not that many in circulation, UM, So you basically 0:17:54.960 --> 0:17:58.920 take whatever the bank gives you, and um automatically, when 0:17:58.920 --> 0:18:02.240 you start tipping a bar tender, you are tipping twice 0:18:02.240 --> 0:18:03.960 as much as the person next to you who's only 0:18:04.000 --> 0:18:06.879 tipping with a buck. So you are you are gold 0:18:06.960 --> 0:18:10.000 to bartenders with two dollar bills and it has a 0:18:10.000 --> 0:18:13.400 little bit of a charm factor. So um the bartender 0:18:13.440 --> 0:18:14.719 will come back to you. And if you're in a 0:18:14.720 --> 0:18:17.359 crowded bar, which you know doesn't sound like maybe a 0:18:17.359 --> 0:18:19.080 place that I want to be right now yet yet 0:18:19.160 --> 0:18:22.080 not quite ready for a crowded bar, but you will 0:18:22.119 --> 0:18:25.480 stand out and you will get repeat service. Joell we 0:18:25.480 --> 0:18:27.480 talk a lot about inflation, because I think we're gonna 0:18:27.520 --> 0:18:29.840 have some inflationary pressure. The two dollar bills, the new 0:18:29.920 --> 0:18:32.919 one dollar bill. Yeah uh so, I you know, I 0:18:32.960 --> 0:18:35.080 just thought it was a little bit of a charmer. 0:18:35.160 --> 0:18:39.239 And as people start interacting again. Um. And you know, 0:18:39.400 --> 0:18:42.960 by the way, your bartender needs that extra dollar far 0:18:43.000 --> 0:18:45.280 more than you do, so tip well, and you know 0:18:45.320 --> 0:18:48.080 consider two dollar bill at the minimum. Well and in 0:18:48.119 --> 0:18:51.880 the great Business Week way, Brett and Joel, you guys 0:18:51.920 --> 0:18:54.399 are so balanced. It's how to re enter society and 0:18:54.440 --> 0:18:57.080 also how to remain a hermit. Oh that's our comic. 0:18:57.280 --> 0:19:00.159 Um okay, yeah, and I you know I do to 0:19:00.200 --> 0:19:01.960 just say that, you know, we have a soft spot 0:19:02.080 --> 0:19:06.399 for really good comics. And um and this was and 0:19:06.480 --> 0:19:10.240 as told you that Adam Blindford, um reported and then 0:19:10.240 --> 0:19:13.040 we had we took the transcript of that interview and 0:19:13.080 --> 0:19:16.120 turned it into a comic. And one of the pages 0:19:16.200 --> 0:19:19.919 is how to re enter society, which as I'm starting 0:19:19.920 --> 0:19:22.080 to do that, I've I've learned that I'm quite rusty 0:19:22.359 --> 0:19:25.879 interacting with with fellow humans. I'm not good at it 0:19:25.920 --> 0:19:28.840 anymore so, so it's a couple of pointers there. And 0:19:28.880 --> 0:19:32.920 then on the a Jason spread in the magazine is 0:19:33.160 --> 0:19:36.480 um how to remain a hermit? Because maybe even does 0:19:36.560 --> 0:19:39.080 you're interacting with people You're like, by the way, I 0:19:39.080 --> 0:19:41.520 don't want to do this anymore. I want to stay 0:19:41.520 --> 0:19:45.000 in my hole. Good to see you. I'm going back home. UM. 0:19:45.000 --> 0:19:50.280 Brett Bigan an incredible takeover and another great issue, Joel Webber, 0:19:50.320 --> 0:19:52.440 Thank you so much. Jill Weber edit our business Week 0:19:52.440 --> 0:19:54.560 Brett Bigan features that are at Bloomberg Business Week, and 0:19:54.640 --> 0:19:58.400 check out Bloomberg Live because how to Live event also happening. 0:19:58.600 --> 0:20:02.600 This is Bloomberg This Week with Carol Masser and Bloomberg 0:20:02.680 --> 0:20:07.240