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Speaker 1: Hi, I'm like, I'm Evan Nobie Williams, and this is

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Speaker 1: the Bloomberg Business of Sports podcast where we well, it's

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Speaker 1: two thirds of the week because Scott Sasniff is not

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Speaker 1: here with us. We miss him, We miss your big guy.

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Speaker 1: We're gonna explore the big money issues in the world

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Speaker 1: of sports, and today we begin with, well, you know

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Speaker 1: what we're going to begin with. But I have never

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Speaker 1: seen anything like that in my life. Of course, the

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Speaker 1: Connor McGregor fight with I've never seen that happen before.

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Speaker 1: So why don't you explain to the audience In case

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Speaker 1: you were under a rock and you didn't hear what happened.

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Speaker 1: Please tell the audience what happened before they say, oh

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Speaker 1: my goodness, did I really go down? By the way,

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Speaker 1: I could tell that you were excited to talk about

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Speaker 1: this just from your email this morning. Oh baby in

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Speaker 1: an exclamation point. Yeah. For those who didn't watch or

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Speaker 1: haven't read about it, uh UFC had it's the biggest

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Speaker 1: fight of the promotions you know, twenty five year history.

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Speaker 1: Over the weekend, it sold more pay per views in

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Speaker 1: any fight they've ever had. The gate was the second

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Speaker 1: biggest that the Big Fight was Connor McGregor versus Kabib Nermagomedov. Uh.

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Speaker 1: They talked a lot of trash before the fight, as

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Speaker 1: you know UFC fighters almost always do. After Kabib choked

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Speaker 1: out Connor, Uh, he jumped over the octagon went into

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Speaker 1: the crowd to try to attack Connor's jiu jitsu coach,

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Speaker 1: who's also a fighter, who had said some unsavory things

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Speaker 1: about him. Connor tried to follow Kabib when he got

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Speaker 1: pulled back, members of Kebb's entourage fought with Connor inside

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Speaker 1: the octagon. Um it was a melee. I mean, it

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Speaker 1: was a full The security lost control the whole thing.

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Speaker 1: It was a It was a brawl, you know, reminiscent

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Speaker 1: of the Malice of the Palace, which I know a

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Speaker 1: special place in your heart. I couldn't believe that when

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Speaker 1: I saw that. But I'll get back to that in

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Speaker 1: a second. This is the most bizarre things. I mean,

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Speaker 1: McGregory taps out. It's like okay, and you know all

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Speaker 1: the hype you know has been going down, Hey, you

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Speaker 1: want it, and then all of a sudden you see

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Speaker 1: him just go climbing out of the octagon. I mean

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Speaker 1: it was like about twenty seconds didn't take anything, and

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Speaker 1: the security guards trying to stop him and that failed

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Speaker 1: miserably and it was on I've I've never seen anything

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Speaker 1: like it, and uh, he might lose his uh the

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Speaker 1: ability now to be stripped. Yeah, I mean there's a

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Speaker 1: there's a lot of fallout that's gonna happen here. From

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Speaker 1: a business perspective, as you just said, could be maybe

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Speaker 1: in trouble here for just from UFC alone, what we

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Speaker 1: can get to legal stuff in the second um, they

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Speaker 1: didn't want to give him his his payout. You know,

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Speaker 1: this is the biggest fight in UFC history. He was

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Speaker 1: gonna make a lot of money. I don't believe they've

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Speaker 1: paid him yet. There's talk of him losing the title

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Speaker 1: that he won on Saturday Night because of this conduct.

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Speaker 1: And remember, you know, we talk a lot about you know,

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Speaker 1: NFL p A in the NFL and the relationship between

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Speaker 1: its players, that's not the kind of relationship that UFC

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Speaker 1: fighters have with UFC. These are there's no union, you know,

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Speaker 1: their contract employees essentially, so it's a very different situation.

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Speaker 1: If UFC decides, you know what, because of the way

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Speaker 1: you acted there, we we don't want to pay you.

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Speaker 1: You you violated UFC policy by leaving the octagon to

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Speaker 1: try to fight somebody or allowing people of your own,

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Speaker 1: your own crew and coaching team to get in and

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Speaker 1: fight another another fighter. Um, they have a lot less

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Speaker 1: recourse to take to get that money than the NFL

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Speaker 1: p A does because they have a union and they've

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Speaker 1: got a you know, collective bargaining agreement there. So UFC

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Speaker 1: from what I understand, and we don't know the details

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Speaker 1: of their contract with KEBIB, but they have essentially free

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Speaker 1: reign here to say, you're gonna get fined X amount,

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Speaker 1: you're gonna get suspended for this long, you're gonna lose

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Speaker 1: your title, et cetera. According to UFC President Dana White,

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Speaker 1: now he's a tough guy, and he says bluntly that

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Speaker 1: he was discussed by the Eagle and his goon squad

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Speaker 1: for their post fight attack and uh as. He added

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Speaker 1: that Nevada State Athletic Commission is going to hand out

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Speaker 1: some sort of fine or suspension and after that we'll see,

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Speaker 1: and that we'll see part means this could be something

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Speaker 1: under the Clark County uh police involved in this. Again,

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Speaker 1: I've never seen anything like it. Now, Yes, everybody's talking

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Speaker 1: about it, but not like this you don't want talk

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Speaker 1: about And yeah, and Dana White has to say that

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Speaker 1: after right, he's the president of UFC, he's a he's

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Speaker 1: an equity stakeholder. He has to express outrage that this happened.

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Speaker 1: But my question for you is this bad for UFC?

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Speaker 1: I mean, we're talking about this fight on on Monday

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Speaker 1: morning when we probably wouldn't have if if McGregor had

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Speaker 1: just lost. Uh, the coverage of this brawl is everywhere.

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Speaker 1: Is this bad press for UFC? I mean it's kind

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Speaker 1: of on brand in some ways, right, Yeah, I mean

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Speaker 1: it's Listen. I'm sitting watching Sunday on the early Sunday

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Speaker 1: morning because I'm that kind of guy. I get up

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Speaker 1: because I got ready to watch my talk shows and

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Speaker 1: all the other stuff. And the first thing I do

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Speaker 1: is I put on ESPN because I want to check

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Speaker 1: to see if anything is happening with my fantasy sports.

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Speaker 1: And of course I'm listening to Sports Center and watching it,

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Speaker 1: and all of a sudden, they say, but it's what

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Speaker 1: happened after the fight that's making news, and which I

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Speaker 1: guess it's a good thing for UFC because we've seen

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Speaker 1: brawls before. But we've seen it on like either on

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Speaker 1: the track to drivers fighting. I mean there's no one

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Speaker 1: I say it. Everybody's oh, here goes old man bar.

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Speaker 1: Everybody knows about the seventy Day to kale Yarborrowman, Donnie

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Speaker 1: Allison and Bobby Allison. They're out of their cars and

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Speaker 1: they're duking it out. Man. Yeah. See, that's what I'm saying.

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Speaker 1: But that's what puts stock car racing on the map,

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Speaker 1: that that race and uh, and so this could be

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Speaker 1: something that could do the same thing for UFC and

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Speaker 1: UFC trades on you know, the potential for violence outside

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Speaker 1: of the octagon. You know, countless countless pre fight press

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Speaker 1: conferences are weigh ins have have ended in near blows

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Speaker 1: or actual blows. I mean, the UFC has embraced Connor McGregor.

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Speaker 1: He's a star, there's no question about that. But he

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Speaker 1: also race bates, you know, and he says some horrible

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Speaker 1: things in his trash stock The reason could be one

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Speaker 1: after him is and his team are things that Connor

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Speaker 1: said in the lead up to this fight. Uh, it

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Speaker 1: is a little weird to me for UFC to essentially

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Speaker 1: stoke up all these flames uh pre fight, and then

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Speaker 1: when the thing catches on fire after after the word

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Speaker 1: to say, you know, this isn't what we stand for.

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Speaker 1: This is terrible, this is ridiculous. But I do think,

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Speaker 1: I do think this is gonna end up being good

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Speaker 1: from a business standpoint for UFC. I mean, if you

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Speaker 1: think about the three million people that bought this fight, uh,

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Speaker 1: those who paid sixty five dollars on pay per view,

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Speaker 1: how many of them felt like that was too much

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Speaker 1: versus how many of them thought, Man, I'm getting another

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Speaker 1: fight for my sixty dollars here. I imagine most of

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Speaker 1: the people that bought this fight were intrigued, entertained by

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Speaker 1: what happened after, and not disgusted to the point that

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Speaker 1: they won't watch a UFC fight in the future. Can

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Speaker 1: I chime in just really quick? So I actually watched

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Speaker 1: this fight, Yes I did, And I just have one

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Speaker 1: comment to make I feel like there might have been

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Speaker 1: or I should say, do you think it was kind

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Speaker 1: of a setup or was that real rage? You know,

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Speaker 1: was that real emotion that was happening. It's a totally

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Speaker 1: legitimate question. I don't know the answer. If it was

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Speaker 1: all set up, it would not entirely shocked me. It

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Speaker 1: seems like a dangerous thing to to to entirely orchestrate,

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Speaker 1: And thankfully it seems like no one, no fans got

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Speaker 1: gravely injured. If they did, you're sure there will be

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Speaker 1: lawsuits against the arena, against UFC, against the security company.

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Speaker 1: But yeah, I mean much like I mean, it's it's

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Speaker 1: a good question because Connor has orchestrated things like this

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Speaker 1: in the past. Who knows. So will we see a rematch? Absolutely,

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Speaker 1: I mean we will see a rematch, and it might

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Speaker 1: even be bigger than this one. I mean, who the

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Speaker 1: press rights itself right the the Connor, you know, fighting

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Speaker 1: for himself and his his buddy who was attacked by

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Speaker 1: Cabib Cabib you know, looking to you know, to revanquish

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Speaker 1: the guy who you know set him off on the

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Speaker 1: first place. I think this rematch is going to happen.

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Speaker 1: I think it's going to be a monster fight. Um.

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Speaker 1: And yeah, we'll see probably more buys for the second

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Speaker 1: one in light of what happened at the first one. See,

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Speaker 1: I'm from the Island of Shrek. Can't we settle this

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Speaker 1: over a pike? Only now this other topic is a

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Speaker 1: much more serious topic more serious than I know. At

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Speaker 1: least we know they brawl and do it all the time.

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Speaker 1: This one is about Javetta Shares and it's taking a

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Speaker 1: big tumble of Cristiano Ronaldo and the rape allegations. Let's

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Speaker 1: talk about that. Yeah. So late last late last month,

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Speaker 1: Dr Spiegel, the German sports publication UH, published a story

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Speaker 1: rehashing some rape allegations against Cristiano Ronaldo, one of the

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Speaker 1: biggest soccer stars in the world, UM, adding new information,

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Speaker 1: including his accuser, who was willing to come forward for

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Speaker 1: the first time. She apparently signed an n d A

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Speaker 1: as part of an out of court settlement a number

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Speaker 1: of years ago. UH. She and her lawyer Field as

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Speaker 1: though that is void because she signed it under duress.

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Speaker 1: So she's now free to talk about it. Uh. These

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Speaker 1: are allegations that happened back in two thousand nine, I

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Speaker 1: believe in Las Vegas. So we're talking about, you know,

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Speaker 1: something that's almost ten years old, but you know, it's

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Speaker 1: back in the news cycle. Her coming forward certainly gives

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Speaker 1: it a lot more legitimacy. There is you know, there's

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Speaker 1: now concern among about Cristiano Ronaldo in his future. He

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Speaker 1: was held out of games for Portugal and will be

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Speaker 1: held out of games in November for the team. UH. Nike,

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Speaker 1: which has been Christian Aldo his biggest sponsor, they've been,

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Speaker 1: you know, inseparable for the past fifteen years. They said

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Speaker 1: they're deeply disturbed. They called the allegations disturbing. E A Sports,

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Speaker 1: which put Ronaldo on the cover of of its FIFA

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Speaker 1: video game. UH, they're also concerned. Uh, this has new

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Speaker 1: life in a much more serious way, and we're kind

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Speaker 1: of starting to see that affect the entire Cristiano Ronaldo ecosystem.

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Speaker 1: You mentioned Juventus shares, the Italian soccer team that he

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Speaker 1: plays for, is publicly traded. Uh, their shares have dropped significantly,

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Speaker 1: you know, in the past two weeks down I think

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Speaker 1: almost I believe if I if I read that correctly. Um,

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Speaker 1: there is a there's a lot happening right now around

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Speaker 1: Cristiano Ronaldo in light of these most recent allegations and

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Speaker 1: ju vendis I mean, this is their superstar and all

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Speaker 1: of a sudden this happens. And on top of that,

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Speaker 1: didn't another woman have a similar rape accusation you said

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Speaker 1: against him. I'm not sure if there's been a second one. Um,

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Speaker 1: but there's no question that he is. You know he is.

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Speaker 1: You've ent to pay a hundred fifty million dollars to

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Speaker 1: get him right. It was the biggest soccer story of

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Speaker 1: the summer in my opinion. Uh, they're now, you know,

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Speaker 1: they're eight and o in Syria. They're in first place,

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Speaker 1: they're undefeated in the Champions League in their group. Uh.

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Speaker 1: This has been on the field, an undoubted mass of

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Speaker 1: success for Juventis, and suddenly, you know, the whole thing

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Speaker 1: gets called into question by these allegations. Uh. Juventis has

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Speaker 1: commented in a pretty tone deaf way. In my opinion,

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Speaker 1: you know that they verbally backed him up. I'll read

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Speaker 1: you the statement Ronaldo has shown in recent months is

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Speaker 1: great professionalism and dedication, which is appreciated by everyone at Juventis.

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Speaker 1: The events allegedly dating back to almost ten years ago

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Speaker 1: do not change this opinion, which is shared by anyone

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Speaker 1: who has come into contact with this great champion. So

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Speaker 1: they're doubling down. They they understand, I'm sure they understand

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Speaker 1: the ramifications if something happens with his playing career. Um,

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Speaker 1: but you know, you look at the event to shares,

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Speaker 1: they're up five to five x in the past five

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Speaker 1: years signing Ronaldo alone. You know, share prices almost doubled. Uh.

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Speaker 1: This has been a huge financial um success so far

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Speaker 1: for Juventis and obviously they'd love to see that continue.

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Speaker 1: Now that should add to that. Uh. The money in

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Speaker 1: the non disclosure agreement paid to this woman report was

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Speaker 1: three thousand dollars uh and to keep it private. But

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Speaker 1: that has since been broken according to what she's saying.

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Speaker 1: So I guess I bring up this one question, if

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Speaker 1: nothing happened, why pay money? Yeah, and he has not

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Speaker 1: That's a good question. He has not answered it. He

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Speaker 1: has denied the allegations. Um. And there is a new

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Speaker 1: civil suit in Las Vegas. So from what we understand,

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Speaker 1: the Las Vegas Police Department is reinvestigating, re looking into this.

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Speaker 1: So we have we may have more information uh coming

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Speaker 1: up shortly. We'll see how this plays out. This is

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Speaker 1: the Bloomberg Business of Sports podcast on Michael Barr along

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Speaker 1: with Evan Nobi, Williams Sans, Scott Sashnik. We miss you, Scott.

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Speaker 1: We'll see you later this week. Though we're here each

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Speaker 1: and every Monday, Wednesday and Thursday exploring the world of

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Speaker 1: money in sports. You can join us again at the

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Speaker 1: end of the week when we speak with Reebok president

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Speaker 1: Nat O'Toole. You're listening to Bloomberg Business of Sports on

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Speaker 1: Bloomberg Radio around the world. Hey, we are on several platforms.

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Speaker 1: You can catch our podcast on any one of those.

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Speaker 1: H