1 00:00:01,639 --> 00:00:05,880 Speaker 1: Anima Lucas and this is Black Tech, Green Money. Carter 2 00:00:06,040 --> 00:00:09,960 Speaker 1: Cofield and George Ashen Pong are financial experts dedicated to 3 00:00:10,000 --> 00:00:13,280 Speaker 1: helping black entrepreneurs and professionals build lastly wealth. 4 00:00:14,160 --> 00:00:15,160 Speaker 2: Carter Cofield is the. 5 00:00:15,160 --> 00:00:18,120 Speaker 1: Owner and the lead advisor of Cofield Advisors, where he 6 00:00:18,120 --> 00:00:21,440 Speaker 1: helps creative entrepreneurs take control of their finances so they 7 00:00:21,440 --> 00:00:24,439 Speaker 1: can focus on his own A genius, he's a CPA 8 00:00:24,560 --> 00:00:27,880 Speaker 1: and personal financial specialists, providing a one stop shop for 9 00:00:27,960 --> 00:00:32,040 Speaker 1: tax strategy, wealth building, and financial freedom. George Orson Pong 10 00:00:32,120 --> 00:00:34,920 Speaker 1: is founder of capital Wise and The Melon A Millionaire's Club, 11 00:00:35,159 --> 00:00:38,440 Speaker 1: a financial education platform helping one hundred thousand people of 12 00:00:38,479 --> 00:00:42,000 Speaker 1: color achieve the first million in network. As a Forest 13 00:00:42,040 --> 00:00:46,280 Speaker 1: contributor and award winning wealth manager, he's revolutionizing traditional financial 14 00:00:46,320 --> 00:00:49,960 Speaker 1: advice to accelerate wealth building for black professionals and entrepreneurs. 15 00:00:50,720 --> 00:00:53,760 Speaker 1: Together with Melon The Money, Carter and Georgia building the 16 00:00:53,840 --> 00:00:57,880 Speaker 1: number one financial education community design to serve aspiring Melon 17 00:00:57,920 --> 00:01:01,440 Speaker 1: A Millionaires. So the first one to George, but I'd 18 00:01:01,440 --> 00:01:03,360 Speaker 1: like to get both of you guys as inputs on 19 00:01:03,440 --> 00:01:07,760 Speaker 1: this is Do you believe first of all, that traditional 20 00:01:08,240 --> 00:01:13,120 Speaker 1: financial advice for even high income earners in marginalized communities, 21 00:01:13,160 --> 00:01:18,640 Speaker 1: black communities, minority communities, that traditional advice still doesn't work 22 00:01:18,680 --> 00:01:21,000 Speaker 1: for us. If so, why doesn't it work for people 23 00:01:21,000 --> 00:01:22,360 Speaker 1: in our communities. 24 00:01:23,040 --> 00:01:26,440 Speaker 3: Yeah, that's a great question. The reason why I don't 25 00:01:26,480 --> 00:01:30,640 Speaker 3: think that it works is because for starters, a lot 26 00:01:30,640 --> 00:01:35,000 Speaker 3: of the traditional advice in the community or in the 27 00:01:35,080 --> 00:01:38,280 Speaker 3: financial advice industry is centered around assets under management. 28 00:01:38,360 --> 00:01:38,440 Speaker 4: Right. 29 00:01:38,480 --> 00:01:41,120 Speaker 3: It's like, you can't start the conversation until you have 30 00:01:41,800 --> 00:01:43,880 Speaker 3: a quarter million dollars to invest, right, And not to 31 00:01:43,880 --> 00:01:46,440 Speaker 3: say that people don't have cash on the sidelines. What 32 00:01:46,520 --> 00:01:49,600 Speaker 3: we found to be true is that our clients were 33 00:01:49,640 --> 00:01:52,200 Speaker 3: starting businesses, they were becoming successful, they did have great 34 00:01:52,200 --> 00:01:55,600 Speaker 3: cash flow, but they were very much in the beginning 35 00:01:55,640 --> 00:01:58,640 Speaker 3: phases of building wealth or didn't even know about that. 36 00:01:58,680 --> 00:02:01,040 Speaker 3: They should be focused on the relation of wealth, right. 37 00:02:01,080 --> 00:02:02,760 Speaker 3: And so if we're saying that I got a client 38 00:02:02,760 --> 00:02:05,640 Speaker 3: that's you know, making you know, a quarter million, half million, 39 00:02:05,680 --> 00:02:07,800 Speaker 3: or even a million plus a year, But we can't 40 00:02:07,800 --> 00:02:10,280 Speaker 3: start the conversation by wealth building because you don't have 41 00:02:10,840 --> 00:02:13,280 Speaker 3: a quarter million dollars to invest. I think that's kind 42 00:02:13,320 --> 00:02:16,359 Speaker 3: of backwards and it's kew because even when we look 43 00:02:16,360 --> 00:02:19,960 Speaker 3: at our investment philosophy. As a company, we are preaching 44 00:02:20,639 --> 00:02:23,919 Speaker 3: that cash flow is king right. The industry at large 45 00:02:23,960 --> 00:02:26,720 Speaker 3: is saying, hey, invest for forty years and if you 46 00:02:26,760 --> 00:02:29,440 Speaker 3: do everything right, you have a million dollars at retirement. 47 00:02:29,760 --> 00:02:32,840 Speaker 3: But we grew to understand and realize that money is 48 00:02:32,880 --> 00:02:35,760 Speaker 3: not a pool. It's a tool, right, and it's something 49 00:02:35,800 --> 00:02:38,160 Speaker 3: that needs to be used and not something that we 50 00:02:38,200 --> 00:02:40,880 Speaker 3: accumulate and look at in awe of. So that's why 51 00:02:40,919 --> 00:02:43,760 Speaker 3: I don't think it works for really beyond just marginalized communities, 52 00:02:43,800 --> 00:02:48,600 Speaker 3: but specifically for our communities because we don't inherit money. Typically. 53 00:02:49,320 --> 00:02:52,560 Speaker 3: We are a lot of us are first generation unwealth builders, 54 00:02:53,000 --> 00:02:54,920 Speaker 3: and most of our wealth is tied up into our 55 00:02:54,960 --> 00:02:56,799 Speaker 3: high income skill set or the business that we have, 56 00:02:57,200 --> 00:02:59,560 Speaker 3: which is a great leverage mechanism. But we just need 57 00:02:59,600 --> 00:03:02,280 Speaker 3: to not be excluded from the conversation simply because we 58 00:03:02,320 --> 00:03:04,720 Speaker 3: don't have a quarter million dollars sit on the sidelines. 59 00:03:04,880 --> 00:03:05,040 Speaker 4: Yeah. 60 00:03:05,120 --> 00:03:06,959 Speaker 1: Yeah, And Karl, I'm I'm gonna give you the same question, 61 00:03:07,000 --> 00:03:08,640 Speaker 1: but I'm gonna ask it in a different way because 62 00:03:08,720 --> 00:03:10,560 Speaker 1: I love that response from George, and so I think 63 00:03:10,560 --> 00:03:12,680 Speaker 1: about there are a lot of friends I have and 64 00:03:12,720 --> 00:03:15,200 Speaker 1: friends I'm sure that you have that make really good money, 65 00:03:15,680 --> 00:03:18,680 Speaker 1: but we still can't seem to catch up with counterparts, 66 00:03:18,720 --> 00:03:22,519 Speaker 1: non millenated counterparts, And like, what are they doing differently 67 00:03:22,600 --> 00:03:25,160 Speaker 1: with the same amount of money to make sure they're 68 00:03:25,160 --> 00:03:26,480 Speaker 1: accelerating a lot faster. 69 00:03:28,040 --> 00:03:30,960 Speaker 5: Yeah, this is a This is a great question because 70 00:03:30,960 --> 00:03:33,320 Speaker 5: when I worked in corporate America, I worked at one 71 00:03:33,320 --> 00:03:36,520 Speaker 5: of the big four accounting firms, and what I noticed 72 00:03:36,560 --> 00:03:39,080 Speaker 5: from a company standpoint and from helping you know, small 73 00:03:39,120 --> 00:03:42,520 Speaker 5: business owners, is that taxes is everyone's number one expense. 74 00:03:43,000 --> 00:03:43,200 Speaker 3: Right. 75 00:03:43,320 --> 00:03:47,120 Speaker 5: So if two people both earn one hundred thousand dollars, 76 00:03:47,120 --> 00:03:49,280 Speaker 5: but one of them has, you know, has to pay 77 00:03:49,280 --> 00:03:51,000 Speaker 5: five thousand dollar taxes, but the other one has to 78 00:03:51,000 --> 00:03:54,080 Speaker 5: pay thirty thousand dollars taxes, that other person has twenty 79 00:03:54,160 --> 00:03:58,040 Speaker 5: five thousand dollars more in income every single year to invest. 80 00:03:58,240 --> 00:03:58,400 Speaker 3: Right. 81 00:03:58,560 --> 00:04:01,080 Speaker 5: So I think that one thing we reppreciate our clients 82 00:04:01,120 --> 00:04:02,560 Speaker 5: is that it's not just about how much money you make, 83 00:04:02,600 --> 00:04:03,839 Speaker 5: it's about how much money you keep. 84 00:04:03,840 --> 00:04:04,600 Speaker 4: And I think one of the. 85 00:04:04,560 --> 00:04:09,160 Speaker 5: Easiest ways to increase your earning potential is to minimize 86 00:04:09,160 --> 00:04:10,920 Speaker 5: how much money you have to give to the to 87 00:04:10,960 --> 00:04:11,560 Speaker 5: the irs. 88 00:04:11,720 --> 00:04:14,360 Speaker 4: And I think as a community, we are so. 89 00:04:17,080 --> 00:04:19,640 Speaker 5: You know, where we're in the beginning phases and are 90 00:04:19,680 --> 00:04:22,640 Speaker 5: so happy about just having money that we don't think 91 00:04:22,680 --> 00:04:26,440 Speaker 5: about taxes because like, to even have disposable income is like, yo, 92 00:04:26,839 --> 00:04:29,360 Speaker 5: we made it. Okay, cool, you made to level one. 93 00:04:30,040 --> 00:04:32,360 Speaker 5: You solve the income problem. But now that you solve 94 00:04:32,440 --> 00:04:34,120 Speaker 5: the income problem, you're going to be walking into a 95 00:04:34,120 --> 00:04:37,000 Speaker 5: tax problem. So I think, at least from my standpoint, 96 00:04:37,360 --> 00:04:39,480 Speaker 5: helping people minimize their taxes so that they can have 97 00:04:39,560 --> 00:04:42,520 Speaker 5: more money to invest is step in the right direction. 98 00:04:43,000 --> 00:04:44,479 Speaker 2: Yeah, and I'll stick with you Carter on this. 99 00:04:44,600 --> 00:04:47,720 Speaker 1: I think about people who are transitioning from employment W 100 00:04:47,880 --> 00:04:50,800 Speaker 1: two to maybe ten ninety nine or even K one, 101 00:04:50,880 --> 00:04:54,640 Speaker 1: Like they're doing something different, you know, with their revenue, 102 00:04:54,640 --> 00:04:59,560 Speaker 1: they're in their household income. They may not see that 103 00:04:59,720 --> 00:05:02,920 Speaker 1: tax refund like no normal W two employee. 104 00:05:03,040 --> 00:05:04,800 Speaker 2: So what are some what do you find. 105 00:05:05,279 --> 00:05:10,000 Speaker 1: Is hurdles that people who traditionally would get a W 106 00:05:10,040 --> 00:05:11,920 Speaker 1: two and get a refund at the beginning of the year, 107 00:05:12,040 --> 00:05:14,800 Speaker 1: middle of the year, what are hurdles they have to 108 00:05:14,839 --> 00:05:19,120 Speaker 1: get over to change how they think about taxes fundamentally, 109 00:05:19,200 --> 00:05:21,719 Speaker 1: like not super complex, but just the fundamental stuff. 110 00:05:22,720 --> 00:05:24,680 Speaker 5: Yeah, yeah, so I think that one of the best 111 00:05:24,760 --> 00:05:26,719 Speaker 5: lessons I learned, at least when I was in college, 112 00:05:27,160 --> 00:05:30,400 Speaker 5: our professor in our, in our, in our and our, 113 00:05:30,440 --> 00:05:32,880 Speaker 5: when our classes came in the room, he said, what's 114 00:05:32,920 --> 00:05:36,640 Speaker 5: the best tax refund you can get? And then everybody's 115 00:05:36,640 --> 00:05:39,560 Speaker 5: writing down different numbers, and I'm like, yo, tenenty twenty dollars, 116 00:05:39,760 --> 00:05:42,160 Speaker 5: the higher the better, and he let everybody write the 117 00:05:42,200 --> 00:05:44,440 Speaker 5: answer down and then he was like, the best tax 118 00:05:44,760 --> 00:05:48,360 Speaker 5: refund you can get is zero, because all the tax 119 00:05:48,400 --> 00:05:51,520 Speaker 5: refund is is you've given the irs an interest free 120 00:05:51,600 --> 00:05:55,240 Speaker 5: loan for twelve months that they got to use and 121 00:05:55,320 --> 00:05:56,040 Speaker 5: invest in whatever. 122 00:05:56,080 --> 00:05:57,640 Speaker 4: Then they gave it back to you with no interest. 123 00:05:58,040 --> 00:06:00,719 Speaker 5: So I think the first thing I people to understand 124 00:06:00,760 --> 00:06:02,520 Speaker 5: that the best tax rEFInd you can get is zero, 125 00:06:02,800 --> 00:06:05,880 Speaker 5: because that way it gets people to stop being excited 126 00:06:06,200 --> 00:06:08,880 Speaker 5: right about getting fifteen twenty thousand dollars back that that 127 00:06:08,920 --> 00:06:12,800 Speaker 5: was your money to begin with, right, So that's number one. 128 00:06:12,920 --> 00:06:14,840 Speaker 5: I think Number two is once you move from W 129 00:06:14,880 --> 00:06:19,960 Speaker 5: two to employee, the responsibility for taxes shifts from your 130 00:06:19,960 --> 00:06:23,600 Speaker 5: employer's responsibility to your responsibility, right, what some people think 131 00:06:23,720 --> 00:06:27,760 Speaker 5: is a bad thing, But with responsibility also comes control 132 00:06:28,040 --> 00:06:30,479 Speaker 5: because now that you're responsible for your ALLWN taxes, you 133 00:06:30,520 --> 00:06:34,080 Speaker 5: now have control over your tax situation, how. 134 00:06:34,040 --> 00:06:36,640 Speaker 4: Much you need to pay any given year. 135 00:06:36,920 --> 00:06:39,120 Speaker 5: So I think once we can adopt those two mindset shifts, 136 00:06:39,160 --> 00:06:41,760 Speaker 5: we'll be better off yours. 137 00:06:41,839 --> 00:06:44,039 Speaker 1: You know, when you go and start something like melon 138 00:06:44,080 --> 00:06:45,479 Speaker 1: the money, first, I want you to talk about what 139 00:06:45,520 --> 00:06:47,599 Speaker 1: it is. But then when you talk about it, talk 140 00:06:47,640 --> 00:06:50,120 Speaker 1: about what gaps you saw in the marketplace that said, 141 00:06:50,160 --> 00:06:52,240 Speaker 1: you know what, there's still a need here that you know, 142 00:06:52,360 --> 00:06:53,599 Speaker 1: me and car to going and fulfill this. 143 00:06:55,640 --> 00:06:59,320 Speaker 3: Yeah. So I remember back in twenty seventeen, there's an 144 00:06:59,360 --> 00:07:02,280 Speaker 3: article that will was released that black wealth was going 145 00:07:02,320 --> 00:07:05,920 Speaker 3: to zero by twenty fifty two. And so here I was, 146 00:07:06,680 --> 00:07:09,440 Speaker 3: you know, at the time, working with a small pool 147 00:07:09,440 --> 00:07:12,080 Speaker 3: of clients who you know, I guess I had created 148 00:07:12,080 --> 00:07:15,120 Speaker 3: this echo chamber for thinking that well, surely you know, 149 00:07:16,000 --> 00:07:18,240 Speaker 3: people get it, and a lot more people are marching towards, 150 00:07:18,360 --> 00:07:21,480 Speaker 3: you know, this journey for building wealth, not realizing that 151 00:07:21,640 --> 00:07:25,520 Speaker 3: at large, right people still did not have an understanding 152 00:07:25,560 --> 00:07:27,760 Speaker 3: of what it took. So I knew that we had 153 00:07:27,760 --> 00:07:30,760 Speaker 3: to do something that was broader, something that was bigger, 154 00:07:30,760 --> 00:07:32,600 Speaker 3: something that was more impactful. Me and Carter actually met 155 00:07:32,640 --> 00:07:36,160 Speaker 3: at a conference in twenty nineteen, and at that conference, 156 00:07:37,200 --> 00:07:40,360 Speaker 3: one of the speakers was like, hey, you know, if 157 00:07:40,400 --> 00:07:43,520 Speaker 3: you can just get your firm to one hundred clients 158 00:07:43,560 --> 00:07:46,720 Speaker 3: like lifetime, right, like, you'll be good, You'll be coasting forever. 159 00:07:46,800 --> 00:07:48,520 Speaker 3: And then like I kind of heard it. I was 160 00:07:48,520 --> 00:07:50,440 Speaker 3: just like, that seems a little bit lost, Like we 161 00:07:50,520 --> 00:07:52,120 Speaker 3: got a lot more people to help, right, And then 162 00:07:52,640 --> 00:07:54,720 Speaker 3: Laul and behold, you know me and Carter. You know, again, 163 00:07:54,760 --> 00:07:57,120 Speaker 3: we didn't know each other at the time. We're walking 164 00:07:57,640 --> 00:08:00,440 Speaker 3: to lunch and you know, getting a financial advisor conference, 165 00:08:00,480 --> 00:08:03,360 Speaker 3: or wasn't many of us that looked like us, right, 166 00:08:03,880 --> 00:08:06,320 Speaker 3: and so you know, we just connected and he kind 167 00:08:06,360 --> 00:08:07,600 Speaker 3: of felt the same way as either the year what 168 00:08:07,600 --> 00:08:09,640 Speaker 3: I just heard. And then you know, we realized that 169 00:08:10,200 --> 00:08:12,280 Speaker 3: it was gonna be somebody had to do it. Somebody 170 00:08:12,320 --> 00:08:14,920 Speaker 3: had to say, how can we serve and reach and 171 00:08:14,960 --> 00:08:17,520 Speaker 3: impact more people? And so I do understand that some 172 00:08:17,560 --> 00:08:21,600 Speaker 3: of the limitations of a traditional advisory environment is you know, 173 00:08:21,800 --> 00:08:24,200 Speaker 3: staff and people and maybe you know you don't have 174 00:08:24,280 --> 00:08:27,960 Speaker 3: the infrastructure to help you know, a thousand people or 175 00:08:27,960 --> 00:08:30,280 Speaker 3: ten thousand people. So we had to get really creative 176 00:08:30,320 --> 00:08:32,160 Speaker 3: and what that looks like. So, while we do still 177 00:08:32,240 --> 00:08:34,520 Speaker 3: have an advisory firm where we are able to help 178 00:08:34,640 --> 00:08:37,320 Speaker 3: a decent amount of folks, right, we know that that's 179 00:08:37,360 --> 00:08:39,920 Speaker 3: not enough, and so that's why we decided to create 180 00:08:40,320 --> 00:08:44,439 Speaker 3: this hybrid educational model where every other month we're basically 181 00:08:44,440 --> 00:08:46,520 Speaker 3: doing a virtual conference where people who may meet not 182 00:08:46,600 --> 00:08:48,760 Speaker 3: in a position to hire an advisor or are curious 183 00:08:48,800 --> 00:08:51,200 Speaker 3: of an advisor's right for them, they get to learn 184 00:08:51,240 --> 00:08:53,040 Speaker 3: our top strategies over the course. 185 00:08:52,800 --> 00:08:53,680 Speaker 4: Of five days. 186 00:08:53,800 --> 00:08:56,199 Speaker 3: And what's beautiful about that is whether they get the 187 00:08:56,280 --> 00:08:57,920 Speaker 3: chance to work with us or not, and Carter can 188 00:08:57,960 --> 00:09:02,240 Speaker 3: get the specific stat I know last year between our 189 00:09:02,280 --> 00:09:05,640 Speaker 3: master classes and our virtual conferences, I think I was 190 00:09:05,679 --> 00:09:06,840 Speaker 3: it was north of the cardonal what's the. 191 00:09:06,880 --> 00:09:09,320 Speaker 4: Number over twenty twenty thousand people last year? 192 00:09:09,440 --> 00:09:11,720 Speaker 3: Over twenty thousand people that we were that we were 193 00:09:11,760 --> 00:09:14,640 Speaker 3: able to reach, right, And so we know we didn't 194 00:09:14,640 --> 00:09:16,160 Speaker 3: have to do that. We could continue just to serve 195 00:09:16,200 --> 00:09:18,360 Speaker 3: the clients who are making multi six figures, seven figures 196 00:09:18,400 --> 00:09:21,120 Speaker 3: and continue to build our business because we still are 197 00:09:21,160 --> 00:09:24,000 Speaker 3: certain people of color, but we knew that somebody had 198 00:09:24,040 --> 00:09:26,480 Speaker 3: with credentials had to step up and say hey, look, 199 00:09:26,520 --> 00:09:31,000 Speaker 3: everybody deserves access to quality financial information, right, Because the 200 00:09:31,040 --> 00:09:33,440 Speaker 3: gap that we saw in the marketplace was there was, 201 00:09:34,080 --> 00:09:37,160 Speaker 3: you know, the person who was super relatable, right, who 202 00:09:37,280 --> 00:09:39,520 Speaker 3: was a financial educator, could teach you about budgeting and 203 00:09:39,880 --> 00:09:43,080 Speaker 3: saving and those are all great things, but that just 204 00:09:43,120 --> 00:09:45,000 Speaker 3: scratching the surface for someone who baby is a little 205 00:09:45,000 --> 00:09:47,400 Speaker 3: bit further along. Then on the other end of the spectrum, 206 00:09:47,440 --> 00:09:50,120 Speaker 3: we saw the person who was credible, who had all 207 00:09:50,120 --> 00:09:53,120 Speaker 3: the credentials, but was very unrelatable. Right. Maybe it was 208 00:09:53,160 --> 00:09:54,960 Speaker 3: a middle aged white man trying to reach you know, 209 00:09:55,320 --> 00:09:57,760 Speaker 3: a woman of color, And so we found a sweet 210 00:09:57,760 --> 00:10:01,440 Speaker 3: spot between the balance of relatability incredibility. Right, So we 211 00:10:01,480 --> 00:10:04,840 Speaker 3: have the credentials of you know, the best in class advisor, 212 00:10:04,880 --> 00:10:07,240 Speaker 3: but we have the relatability of someone who you know, 213 00:10:07,280 --> 00:10:08,960 Speaker 3: you can connect with. And that was kind of the 214 00:10:09,000 --> 00:10:11,400 Speaker 3: boid that we filled in the marketplace, and it's allowed 215 00:10:11,480 --> 00:10:13,760 Speaker 3: us to serve people at scale while still building our 216 00:10:13,800 --> 00:10:14,960 Speaker 3: firm behind the scenes. 217 00:10:15,800 --> 00:10:18,440 Speaker 2: Yeah, I want to go level deeper on this. 218 00:10:18,640 --> 00:10:22,079 Speaker 1: You know, Carter, there's the there's this book The Color 219 00:10:22,120 --> 00:10:26,320 Speaker 1: of Money, Mercer Beata and who in the book she 220 00:10:26,600 --> 00:10:28,760 Speaker 1: there's this line that kind of just changed my whole 221 00:10:28,760 --> 00:10:31,920 Speaker 1: perspective on black people and money, and she said, we 222 00:10:32,000 --> 00:10:35,840 Speaker 1: have not so long ago been capital and now we're 223 00:10:35,880 --> 00:10:40,520 Speaker 1: trying to learn how to manage capital. And but yeah, 224 00:10:40,520 --> 00:10:43,360 Speaker 1: it's crazy, like right, And it just blew everything up 225 00:10:43,360 --> 00:10:45,000 Speaker 1: about how I thought, because you know, you walk around, 226 00:10:45,040 --> 00:10:46,680 Speaker 1: you judge people for the things that they do, and 227 00:10:46,720 --> 00:10:48,960 Speaker 1: you like all this stuff that you're like, why are 228 00:10:49,000 --> 00:10:52,520 Speaker 1: we buying cars? We can't afford jewelry, And it said, like, 229 00:10:52,559 --> 00:10:55,040 Speaker 1: we can't afford But then again, we have not so 230 00:10:55,120 --> 00:10:58,320 Speaker 1: long ago been capital, and we're being asked to treat it, 231 00:10:59,320 --> 00:11:01,600 Speaker 1: you know, with it due respect. And so I think 232 00:11:01,640 --> 00:11:04,679 Speaker 1: about some of the financial norms that have come from 233 00:11:04,720 --> 00:11:07,760 Speaker 1: our community. Can you talk about how we break free 234 00:11:08,240 --> 00:11:11,920 Speaker 1: from those ways of thinking? And so actually maybe talk 235 00:11:11,960 --> 00:11:14,160 Speaker 1: about some of the norms that we've had, you know, 236 00:11:14,240 --> 00:11:16,880 Speaker 1: when we come up in the black household and maybe 237 00:11:16,880 --> 00:11:19,160 Speaker 1: you don't have financial conversations at the dinner table. 238 00:11:19,240 --> 00:11:21,480 Speaker 2: That's that's an issue. But how do we break free 239 00:11:21,480 --> 00:11:23,480 Speaker 2: from some of these things and actually make progress? 240 00:11:25,040 --> 00:11:27,920 Speaker 5: Man, that's a loaded question, my brother, but a phenomenal 241 00:11:27,960 --> 00:11:32,240 Speaker 5: question at that. I think the first step is opening 242 00:11:32,400 --> 00:11:34,920 Speaker 5: up the conversation, right, because I think awareness is one 243 00:11:34,920 --> 00:11:38,280 Speaker 5: of the greatest things that we can achieve in our life. 244 00:11:38,720 --> 00:11:41,880 Speaker 5: And so if money is a taboo topic and nobody 245 00:11:41,880 --> 00:11:43,640 Speaker 5: wants to talk about it, how can we be educated 246 00:11:43,640 --> 00:11:46,640 Speaker 5: on something we're unwilling to talk about, right, So, I think, 247 00:11:46,679 --> 00:11:48,440 Speaker 5: you know, for me, it was don't bring money up 248 00:11:48,440 --> 00:11:50,360 Speaker 5: at the dinner table, like you know, put the money 249 00:11:50,400 --> 00:11:52,760 Speaker 5: under your mattress, because we can't trust these banks and 250 00:11:52,800 --> 00:11:58,360 Speaker 5: all these things, and sometimes we have to question our parents' 251 00:11:59,280 --> 00:12:01,840 Speaker 5: philosophies and our money. Again, they did the best that 252 00:12:01,880 --> 00:12:04,640 Speaker 5: they could with the information that they had because not 253 00:12:04,679 --> 00:12:08,120 Speaker 5: too long ago they weren't allowed to even learn about money. 254 00:12:08,440 --> 00:12:10,959 Speaker 5: So I think number one, it comes with just open 255 00:12:11,000 --> 00:12:14,320 Speaker 5: conversations about money. And number two, I think it needs 256 00:12:14,360 --> 00:12:21,360 Speaker 5: to come with a new level of vulnerability because I 257 00:12:21,360 --> 00:12:24,000 Speaker 5: think people don't talk about money because they're ashamed. And 258 00:12:24,080 --> 00:12:25,560 Speaker 5: if you don't know, if you are ashamed about not 259 00:12:25,600 --> 00:12:28,000 Speaker 5: knowing about something about money, if you if you if 260 00:12:28,040 --> 00:12:30,040 Speaker 5: you vocalize your lack of knowledge around. 261 00:12:29,800 --> 00:12:31,400 Speaker 4: It, it can make you feel ashamed. I think we 262 00:12:31,440 --> 00:12:33,640 Speaker 4: need to just be vulnerable about. 263 00:12:33,360 --> 00:12:36,440 Speaker 5: Our lack of understanding, and once we know more, we 264 00:12:36,480 --> 00:12:38,040 Speaker 5: can have more. One thing is that we tell our 265 00:12:38,080 --> 00:12:40,200 Speaker 5: clients is the more that you learn, the more that 266 00:12:40,240 --> 00:12:43,080 Speaker 5: you earn. But you have to be willing to learn first. 267 00:12:43,120 --> 00:12:45,360 Speaker 5: So I think those two things really help push the 268 00:12:45,440 --> 00:12:46,160 Speaker 5: narrative forward. 269 00:12:47,160 --> 00:12:48,520 Speaker 1: You know, I want to stink with you card on 270 00:12:48,520 --> 00:12:50,400 Speaker 1: this because I think about, you know, I've been following 271 00:12:50,400 --> 00:12:52,520 Speaker 1: you on Instagram for some time and you know this, 272 00:12:52,520 --> 00:12:53,920 Speaker 1: this is one of those I'm gonna ask for a 273 00:12:53,960 --> 00:13:00,719 Speaker 1: friend question. We're doing those, and so you know, I 274 00:13:00,800 --> 00:13:03,240 Speaker 1: got a friend who owns a business, you know, and 275 00:13:03,679 --> 00:13:08,240 Speaker 1: I think about how you take these remarkable trips and 276 00:13:08,840 --> 00:13:11,840 Speaker 1: you know, you can go out, have great food either 277 00:13:11,920 --> 00:13:14,679 Speaker 1: the best restaurants and some of the stuff that I've 278 00:13:14,679 --> 00:13:15,480 Speaker 1: seen on your ig. 279 00:13:16,280 --> 00:13:18,280 Speaker 2: And I'm like, then at the end, you're. 280 00:13:18,120 --> 00:13:20,160 Speaker 1: Talking about like this trip you know was a write 281 00:13:20,200 --> 00:13:23,280 Speaker 1: off or this trip was you know whatever, Like how 282 00:13:23,440 --> 00:13:26,040 Speaker 1: like kind of break down some of these scenarios and 283 00:13:26,080 --> 00:13:27,080 Speaker 1: how you manage them. 284 00:13:28,400 --> 00:13:28,720 Speaker 4: Yeah. 285 00:13:28,760 --> 00:13:31,839 Speaker 5: So the first thing I want people to understand is 286 00:13:31,880 --> 00:13:33,920 Speaker 5: that the tax code is a rule book that allows 287 00:13:33,960 --> 00:13:36,280 Speaker 5: us to win the tax game if we're willing to 288 00:13:36,400 --> 00:13:37,360 Speaker 5: learn about the tax game. 289 00:13:37,440 --> 00:13:37,640 Speaker 3: Right. 290 00:13:37,840 --> 00:13:40,280 Speaker 5: The tax cold was created to help entrepreneurs and investors 291 00:13:40,280 --> 00:13:41,320 Speaker 5: avoid paying taxes. 292 00:13:41,320 --> 00:13:42,440 Speaker 4: That's what That's why I was created. 293 00:13:42,480 --> 00:13:45,679 Speaker 5: So when it comes to trips, the IRS has a 294 00:13:46,720 --> 00:13:49,800 Speaker 5: very important code section that's Code Section one sixty two A, 295 00:13:49,920 --> 00:13:52,360 Speaker 5: and it says, any expense that is both ordinary and 296 00:13:52,400 --> 00:13:55,240 Speaker 5: necessary for you to operate your business, that trip can 297 00:13:55,240 --> 00:13:58,360 Speaker 5: be tax deductible in your business. And if you think 298 00:13:58,360 --> 00:14:00,920 Speaker 5: about these big corporate companies they have they have company 299 00:14:00,960 --> 00:14:03,160 Speaker 5: retreats where they take their whole company out somewhere and 300 00:14:03,440 --> 00:14:07,079 Speaker 5: have a big event to improve company morale. And if 301 00:14:07,120 --> 00:14:10,560 Speaker 5: these big companies can do it, so can small business owners. 302 00:14:10,640 --> 00:14:10,800 Speaker 3: Right. 303 00:14:10,880 --> 00:14:15,040 Speaker 5: So, if you take a trip and you decide to 304 00:14:15,120 --> 00:14:16,760 Speaker 5: bring some of your team members with you. We just 305 00:14:16,760 --> 00:14:19,359 Speaker 5: had a retreat with our team members in Turks and Kkos. 306 00:14:19,560 --> 00:14:21,960 Speaker 5: We brought our team members to this retreat in Turks 307 00:14:22,000 --> 00:14:26,080 Speaker 5: and we gained plan and strategized betweenty twenty five right. 308 00:14:26,280 --> 00:14:28,400 Speaker 5: We made sure we worked at least four hours a 309 00:14:28,480 --> 00:14:30,480 Speaker 5: day each day, we met with the entire team, We 310 00:14:30,560 --> 00:14:33,560 Speaker 5: documented the process, we took notes, we took meeting minutes, 311 00:14:33,560 --> 00:14:36,800 Speaker 5: we added the documents to our company book. And if 312 00:14:36,800 --> 00:14:39,800 Speaker 5: you do those things, the IRS says that trip was 313 00:14:40,000 --> 00:14:43,120 Speaker 5: ordinary and necessary to help your business grow. Due to 314 00:14:43,200 --> 00:14:47,280 Speaker 5: that fact, the flights are to that location is tax deductible. 315 00:14:47,520 --> 00:14:50,560 Speaker 5: The lodging the airbnbwy was some one hundred percent taxuductible, 316 00:14:50,680 --> 00:14:52,640 Speaker 5: and the meals that we got catered with fifty percent 317 00:14:52,640 --> 00:14:56,640 Speaker 5: tax deductible. So it just strategically thinking how can I 318 00:14:56,680 --> 00:14:59,520 Speaker 5: turn something about to already pay for anyway into a 319 00:14:59,560 --> 00:15:01,280 Speaker 5: taxi dodut stable expense. And one thing we train our 320 00:15:01,320 --> 00:15:04,440 Speaker 5: clients on is before you spend any money, ask yourself, 321 00:15:04,520 --> 00:15:06,600 Speaker 5: is there a way I can make this expense both 322 00:15:06,720 --> 00:15:09,480 Speaker 5: ordinary and necessary for my business. If so, we're gonna 323 00:15:09,560 --> 00:15:11,520 Speaker 5: use that business car, We're going to document the process 324 00:15:11,520 --> 00:15:12,680 Speaker 5: that we're gonna save on taxes. 325 00:15:13,320 --> 00:15:15,800 Speaker 1: So I think I was on Georgia's site doing research 326 00:15:15,840 --> 00:15:19,400 Speaker 1: for this, and there was this beautiful presidential rolex, and 327 00:15:19,440 --> 00:15:25,040 Speaker 1: I wonder, like, can can my presidential they they be 328 00:15:25,160 --> 00:15:26,040 Speaker 1: tax deductible. 329 00:15:28,360 --> 00:15:30,720 Speaker 3: Well, you know, I'm gonna try to make Carter proud 330 00:15:30,760 --> 00:15:33,520 Speaker 3: and answer this question the right way, right you got Car, 331 00:15:33,720 --> 00:15:36,280 Speaker 3: I am a watch I'm a watch guy. Actually, I've 332 00:15:36,280 --> 00:15:39,680 Speaker 3: got Carter to watch this now. And one of the 333 00:15:39,680 --> 00:15:41,680 Speaker 3: things that he told me, you know, early on, he 334 00:15:41,800 --> 00:15:43,680 Speaker 3: was like, well, you know, I know we have the 335 00:15:43,840 --> 00:15:45,520 Speaker 3: content that we focused on when it comes to you know, 336 00:15:45,560 --> 00:15:47,760 Speaker 3: helping people build wealth. He's like, but you're a watch collector. 337 00:15:47,800 --> 00:15:50,000 Speaker 3: He's like, if you want to kind of make these 338 00:15:50,000 --> 00:15:53,440 Speaker 3: things deductible, if you started creating content from the lens 339 00:15:53,440 --> 00:15:57,240 Speaker 3: of a collector and how your watches are an investment, right, 340 00:15:57,440 --> 00:15:59,120 Speaker 3: there could be a world where it could be a 341 00:15:59,160 --> 00:16:01,760 Speaker 3: tax deduction. Right. So I again will defer to the 342 00:16:01,800 --> 00:16:04,080 Speaker 3: resident expert on the nuanced and details on that, but 343 00:16:04,240 --> 00:16:05,680 Speaker 3: cart if you want to share a little bit more 344 00:16:05,680 --> 00:16:08,840 Speaker 3: context on if the role league can truly be tax deductible. 345 00:16:08,960 --> 00:16:10,760 Speaker 1: And I'm gonna ask something else onto that too, because 346 00:16:10,800 --> 00:16:13,360 Speaker 1: I've heard people Carter talk about I'm gonna I'm gonna 347 00:16:13,400 --> 00:16:15,120 Speaker 1: ask something because I want you to answer that. 348 00:16:15,200 --> 00:16:15,840 Speaker 2: But there's more. 349 00:16:16,200 --> 00:16:18,160 Speaker 1: And so I've heard people talk about, hey, you know, 350 00:16:18,440 --> 00:16:21,000 Speaker 1: maybe the Louis Vatian bag is not. Maybe you know, 351 00:16:21,200 --> 00:16:24,240 Speaker 1: the Cardier or the Chanelle whatever is not. But I 352 00:16:24,280 --> 00:16:27,960 Speaker 1: think about because I'm a schemer, I'm up here scheming, like, okay, but. 353 00:16:27,960 --> 00:16:30,600 Speaker 4: What if that's what they suggested me. 354 00:16:31,640 --> 00:16:33,880 Speaker 1: So I'm like, I'm like, what if I'm doing I'm 355 00:16:33,920 --> 00:16:36,440 Speaker 1: just doing content and it's a part of my you know, 356 00:16:36,680 --> 00:16:38,680 Speaker 1: be I gotta i gotta be presentable for the camera, 357 00:16:38,920 --> 00:16:42,960 Speaker 1: or if I'm like shooting like fictional shorts for YouTube 358 00:16:43,000 --> 00:16:46,640 Speaker 1: before Instagram, Like, but I'm playing character, now can I 359 00:16:46,720 --> 00:16:47,520 Speaker 1: go by that? 360 00:16:47,640 --> 00:16:48,280 Speaker 2: Louis va time? 361 00:16:49,240 --> 00:16:51,680 Speaker 4: Okay, so yeah, I'll ask her. 362 00:16:51,680 --> 00:16:53,320 Speaker 5: Well if I answer Georgia, the question now'll circle back 363 00:16:53,320 --> 00:16:57,640 Speaker 5: to yours. So Ira says, if if something is in 364 00:16:57,720 --> 00:17:02,240 Speaker 5: the pursuit of income, you can rationalize that expense being 365 00:17:02,320 --> 00:17:06,760 Speaker 5: ordinary necessary. So if Rolex was to sponsor our podcast, right, 366 00:17:06,800 --> 00:17:09,000 Speaker 5: and then we were to talk about watches, the more 367 00:17:09,000 --> 00:17:11,240 Speaker 5: we talk about watches, the bigger the Rolex sponsorship is 368 00:17:11,280 --> 00:17:13,760 Speaker 5: going to be. Right, So that is a direct correlation 369 00:17:13,840 --> 00:17:16,359 Speaker 5: with how we can make money from advertising our watches, 370 00:17:16,400 --> 00:17:19,119 Speaker 5: so that there therefore that could make our rolex is 371 00:17:19,160 --> 00:17:22,200 Speaker 5: tax deductible because showing them in our content can help 372 00:17:22,240 --> 00:17:23,760 Speaker 5: roll Lex stroke a bigger check when it comes to 373 00:17:23,760 --> 00:17:26,200 Speaker 5: sponsoring our show. So would that's how you would write 374 00:17:26,200 --> 00:17:28,199 Speaker 5: off a Rolex the easiest, the easiest way I can 375 00:17:28,200 --> 00:17:28,679 Speaker 5: explain it. 376 00:17:28,800 --> 00:17:31,280 Speaker 4: Now. When it comes to clothing, the IRS. 377 00:17:31,000 --> 00:17:35,600 Speaker 5: Is very very very very strict and clear about THEIRS 378 00:17:35,600 --> 00:17:39,320 Speaker 5: your ability to write off clothes. They say, if you 379 00:17:39,480 --> 00:17:42,000 Speaker 5: are going to try to write off clothes, it has 380 00:17:42,119 --> 00:17:44,840 Speaker 5: to be a costume to the point where if you 381 00:17:44,920 --> 00:17:48,160 Speaker 5: were out in public again, people would stare or you 382 00:17:48,240 --> 00:17:49,679 Speaker 5: just can't wear it out of public again. So if 383 00:17:49,720 --> 00:17:53,119 Speaker 5: you were shooting a scene with a firefighter costume on 384 00:17:53,520 --> 00:17:56,520 Speaker 5: for your short blog blogged, then cool because if you 385 00:17:56,560 --> 00:17:59,160 Speaker 5: wore that in public, you would be laughed at. Right, 386 00:18:00,640 --> 00:18:02,679 Speaker 5: But the Louis Vaitton, the chanelle, Like, that's that's not 387 00:18:02,680 --> 00:18:06,240 Speaker 5: gonna because there's nothing ordinary about that, right, There's nothing 388 00:18:06,359 --> 00:18:08,040 Speaker 5: ordinary about a two thousand dollars jacket. 389 00:18:08,119 --> 00:18:10,720 Speaker 1: But my scene hit it's hard. This scene I'm shooting, 390 00:18:10,760 --> 00:18:11,680 Speaker 1: it just won't hit this hard. 391 00:18:11,920 --> 00:18:14,320 Speaker 3: Yeah, it looks like it might. 392 00:18:14,600 --> 00:18:17,399 Speaker 5: But like, yeah, so I just tell people, like trying 393 00:18:17,400 --> 00:18:22,560 Speaker 5: to validate the cost of a designer purchase as a 394 00:18:22,600 --> 00:18:26,119 Speaker 5: tax deduction, there are easier ways to save on taxes 395 00:18:26,160 --> 00:18:27,439 Speaker 5: that will cost less red flax. 396 00:18:27,680 --> 00:18:28,200 Speaker 4: I like that. 397 00:18:28,320 --> 00:18:30,720 Speaker 1: I like that, you know, so I want you to 398 00:18:30,880 --> 00:18:33,359 Speaker 1: go one more step in this direction. I want to 399 00:18:33,359 --> 00:18:35,320 Speaker 1: talk about vehicles for a second. Like, you know, if 400 00:18:35,359 --> 00:18:38,960 Speaker 1: I'm talking about the you know, maybe there's this range 401 00:18:39,000 --> 00:18:42,320 Speaker 1: rover and I've heard like this six thousand pounds or 402 00:18:42,359 --> 00:18:44,600 Speaker 1: nine thousand pounds rule. I'll let you touch on that 403 00:18:46,080 --> 00:18:48,480 Speaker 1: or what if it's not six thousand pounds, but I 404 00:18:48,520 --> 00:18:50,679 Speaker 1: want there's this really nice car, but I'm using it 405 00:18:50,720 --> 00:18:51,640 Speaker 1: for business purposes. 406 00:18:51,720 --> 00:18:53,960 Speaker 2: Majority for the major point. 407 00:18:55,480 --> 00:18:58,520 Speaker 5: Yeah, So with business vehicles, a major point I like 408 00:18:58,520 --> 00:19:01,520 Speaker 5: to communicate when I'll talk about vehicle to business owners 409 00:19:01,560 --> 00:19:05,320 Speaker 5: is that there's a common misconception that the vehicle has 410 00:19:05,359 --> 00:19:06,840 Speaker 5: to be in your business name in order for you 411 00:19:06,920 --> 00:19:09,239 Speaker 5: to deduct it on your taxes, and that that's just 412 00:19:09,240 --> 00:19:12,040 Speaker 5: not true the irs. What the IRS cares about is 413 00:19:12,080 --> 00:19:14,199 Speaker 5: do you plan on using this vehicle for business use 414 00:19:14,280 --> 00:19:16,280 Speaker 5: or not. So, if the vehicle's in your personal name, 415 00:19:16,720 --> 00:19:19,080 Speaker 5: but you plan to use it for business, okay, great, 416 00:19:19,080 --> 00:19:20,760 Speaker 5: we can still use it for business up to the 417 00:19:20,840 --> 00:19:23,280 Speaker 5: percentage of business use that we use. So if you 418 00:19:23,280 --> 00:19:26,600 Speaker 5: have one vehicle, it's valid that you can use a 419 00:19:26,640 --> 00:19:28,520 Speaker 5: eighty percent business in twenty percent personal. 420 00:19:28,680 --> 00:19:29,000 Speaker 3: Cool. 421 00:19:29,440 --> 00:19:32,159 Speaker 5: That means that eighty percent of the expenses related to 422 00:19:32,160 --> 00:19:35,080 Speaker 5: that vehicle interest in your car, no car insurance, gas repairs, maintenance, 423 00:19:35,119 --> 00:19:38,840 Speaker 5: all changes, all the expenses associated with that vehicle, eighty 424 00:19:38,880 --> 00:19:41,920 Speaker 5: percent of those expenses is tax deductible. 425 00:19:42,400 --> 00:19:45,040 Speaker 4: But you also get an expense for money you didn't spend, 426 00:19:45,359 --> 00:19:45,720 Speaker 4: which is. 427 00:19:45,720 --> 00:19:49,240 Speaker 5: Called depreciation, which is basically saying hey that because we 428 00:19:49,600 --> 00:19:53,560 Speaker 5: know a car is a depreciating asset, We're gonna give 429 00:19:53,560 --> 00:19:56,639 Speaker 5: you a tax deduction today for your car losing value tomorrow, 430 00:19:57,400 --> 00:20:00,000 Speaker 5: And if the vehicle weighs less than six thousand pound, 431 00:20:00,240 --> 00:20:02,199 Speaker 5: the IRS will let you write right up up to 432 00:20:02,240 --> 00:20:05,800 Speaker 5: twenty thousand dollars in depreciation the first year that you 433 00:20:05,840 --> 00:20:07,600 Speaker 5: rented out. So you can have twenty thousand dollars of 434 00:20:07,600 --> 00:20:10,760 Speaker 5: depreciation plus another four thousand dollars in car expenses. You 435 00:20:10,800 --> 00:20:13,240 Speaker 5: can have a twenty four thousand dollars tax deduction that 436 00:20:13,400 --> 00:20:16,480 Speaker 5: year for your vehicle. Now with the six thousand pound rule, 437 00:20:16,520 --> 00:20:20,840 Speaker 5: what makes that robust and something that business ownership seek 438 00:20:20,880 --> 00:20:24,200 Speaker 5: to have is because instead of having that twenty thousand 439 00:20:24,240 --> 00:20:26,919 Speaker 5: dollars cap for depreciation, you actually get to write off 440 00:20:26,960 --> 00:20:30,600 Speaker 5: a percentage of the vehicle's value. So if you were 441 00:20:30,640 --> 00:20:33,160 Speaker 5: to get one hundred thousand dollars catalyt escalate, which weighs 442 00:20:33,200 --> 00:20:36,000 Speaker 5: over six thousand pounds, you would be able in twenty 443 00:20:36,040 --> 00:20:39,159 Speaker 5: twenty five, unless Donald Trump changes something at the moment, 444 00:20:39,400 --> 00:20:42,119 Speaker 5: you'll be able to write up forty thousand dollars or 445 00:20:42,119 --> 00:20:45,040 Speaker 5: forty percent of that vehicle's cost in the first year 446 00:20:45,080 --> 00:20:47,159 Speaker 5: you receive it, even if you didn't like, even if 447 00:20:47,200 --> 00:20:49,440 Speaker 5: you finance to put no money down. So in this case, 448 00:20:49,440 --> 00:20:52,119 Speaker 5: we went from having a twenty thousand dollars deduction to 449 00:20:52,240 --> 00:20:54,520 Speaker 5: a forty thousand dollars deduction by getting a vehicle that 450 00:20:54,600 --> 00:20:55,439 Speaker 5: weighs a little bit. 451 00:20:55,280 --> 00:20:57,959 Speaker 1: More like that, like that, So we talked, you know 452 00:20:59,280 --> 00:21:01,880 Speaker 1: which I love talking about spending money in this way 453 00:21:01,920 --> 00:21:03,840 Speaker 1: and how to save on spending money. Let's talk about 454 00:21:03,840 --> 00:21:07,280 Speaker 1: making some money. How do we make more money? So 455 00:21:07,480 --> 00:21:10,120 Speaker 1: we can start with investing here. So people who are 456 00:21:10,160 --> 00:21:13,800 Speaker 1: listening to this and are new to investing, let's say, hey, George, 457 00:21:13,800 --> 00:21:16,760 Speaker 1: you know, you've got somebody who's got you know, five 458 00:21:16,800 --> 00:21:19,560 Speaker 1: thousand dollars and they don't need to touch it to live. 459 00:21:19,960 --> 00:21:22,080 Speaker 1: But it's sitting in a savings account right now, or 460 00:21:22,119 --> 00:21:24,399 Speaker 1: it's sitting under the you know, pillow to you know 461 00:21:24,480 --> 00:21:28,080 Speaker 1: Carter's earlier point, like. 462 00:21:28,160 --> 00:21:30,159 Speaker 2: What should I be doing? Let's start. Let's start with 463 00:21:30,200 --> 00:21:32,600 Speaker 2: five thousand dollars. What should I be doing with that money? 464 00:21:34,400 --> 00:21:37,119 Speaker 3: Yeah, you know, I'm a financial advisor, so my mind defaulses, 465 00:21:37,200 --> 00:21:41,199 Speaker 3: I want more context, but I'll make some I'll make 466 00:21:41,240 --> 00:21:44,640 Speaker 3: some assumption. So assuming you got your emergency fund, assuming 467 00:21:44,680 --> 00:21:48,119 Speaker 3: that this is truly money that you can allocate towards investing. 468 00:21:48,680 --> 00:21:51,280 Speaker 3: The way I would approach it is very straightforward. 469 00:21:51,359 --> 00:21:51,520 Speaker 4: Right. 470 00:21:52,119 --> 00:21:55,920 Speaker 3: We teach our clients this philosophy called the Burger King 471 00:21:55,920 --> 00:21:58,919 Speaker 3: investment strategy, right, and essentially what that means is you 472 00:21:59,000 --> 00:22:02,280 Speaker 3: have to learn how to copy the cat. McDonald spends 473 00:22:02,280 --> 00:22:04,359 Speaker 3: millions of dollars a year determining where they want to 474 00:22:04,359 --> 00:22:05,359 Speaker 3: put the next McDonald's. 475 00:22:05,400 --> 00:22:05,560 Speaker 2: Right. 476 00:22:06,080 --> 00:22:08,119 Speaker 3: Bur King, however, says, well, shoot, McDonald's did out the 477 00:22:08,119 --> 00:22:11,160 Speaker 3: heavy lifting. I'm just going to put my burn King 478 00:22:11,200 --> 00:22:14,080 Speaker 3: in proximity to McDonald's. The fast food is fast food, right. 479 00:22:14,680 --> 00:22:16,600 Speaker 3: Bur King knows that somebody's gonna be running late for 480 00:22:16,640 --> 00:22:18,920 Speaker 3: work and they want that. Even though they want that mcgriddoll, 481 00:22:18,920 --> 00:22:21,119 Speaker 3: they're gonna settle for the French sticks at bur King 482 00:22:21,119 --> 00:22:23,000 Speaker 3: because the line ain't is long. Right. So when you 483 00:22:23,040 --> 00:22:27,000 Speaker 3: think about that from an investing lens, right like Vanguard, Fidelity, 484 00:22:27,080 --> 00:22:29,639 Speaker 3: Charles Swap, all these big investment institutions, they spend tens 485 00:22:29,640 --> 00:22:32,560 Speaker 3: of millions, right, arguably hundreds of millions of dollars a 486 00:22:32,640 --> 00:22:36,879 Speaker 3: year on analyst and research to determine what investments should 487 00:22:36,880 --> 00:22:40,760 Speaker 3: go into these particular funds also known as ETFs or indexes. Right, 488 00:22:41,440 --> 00:22:43,200 Speaker 3: And I always like to explain it from the vantage 489 00:22:43,200 --> 00:22:44,840 Speaker 3: point of looking at it like a mall. Right, if 490 00:22:44,880 --> 00:22:46,920 Speaker 3: you go to your favorite mall, it has hundreds of stores, 491 00:22:46,960 --> 00:22:49,479 Speaker 3: and if one, two, five, or ten of those stores 492 00:22:50,560 --> 00:22:52,200 Speaker 3: you know don't do well, is the mall going to 493 00:22:52,240 --> 00:22:53,520 Speaker 3: close down? We know the mall is not going to 494 00:22:53,560 --> 00:22:55,720 Speaker 3: close down. We can understand that rationally. And it's the 495 00:22:55,720 --> 00:22:58,479 Speaker 3: same thing for the investing world. If you invest in 496 00:22:58,520 --> 00:23:01,760 Speaker 3: a Vanguard ETF has five hundred different companies in it 497 00:23:02,000 --> 00:23:04,280 Speaker 3: and three, four, or five or ten of them are underperforming, 498 00:23:04,720 --> 00:23:07,639 Speaker 3: the overall fund is still gonna be okay. Right, And 499 00:23:07,680 --> 00:23:10,159 Speaker 3: so if you just copy the right cat, ie, hit 500 00:23:10,200 --> 00:23:13,480 Speaker 3: the buy button on Vanguard's website, and you just close 501 00:23:13,520 --> 00:23:15,040 Speaker 3: your laptop and don't do anything else for the next 502 00:23:15,040 --> 00:23:17,200 Speaker 3: twelve months on average, Right, Well, let's just speak to 503 00:23:17,240 --> 00:23:18,840 Speaker 3: the last twelve months, your money would have made you 504 00:23:18,920 --> 00:23:23,040 Speaker 3: nearly twenty five percent, right, And so that's step one. 505 00:23:24,000 --> 00:23:26,760 Speaker 3: Just not trying to be a world of investing expert 506 00:23:27,119 --> 00:23:29,800 Speaker 3: and look at the charts, like just copy the right cat. 507 00:23:29,840 --> 00:23:31,320 Speaker 3: You need to focus if you are going to focus 508 00:23:31,359 --> 00:23:33,920 Speaker 3: some time on something focus your time on figuring out 509 00:23:33,920 --> 00:23:36,000 Speaker 3: how you can invest more in five thousand dollars, i e. 510 00:23:36,359 --> 00:23:39,359 Speaker 3: How can I become more valuable to the marketplace to 511 00:23:39,440 --> 00:23:42,600 Speaker 3: have more disposable income to invest versus me trying to 512 00:23:42,640 --> 00:23:46,000 Speaker 3: become a world class investor. Right. Once you do that, 513 00:23:46,040 --> 00:23:48,320 Speaker 3: there's other other levers you can pull, like looking inside 514 00:23:48,359 --> 00:23:50,160 Speaker 3: of the ETF and looking at some of the top 515 00:23:50,440 --> 00:23:52,119 Speaker 3: investments that are there and say, you know what, if 516 00:23:52,160 --> 00:23:54,280 Speaker 3: I have five thousand dollars to invest, maybe three thousand 517 00:23:54,359 --> 00:23:58,120 Speaker 3: I invest in the ETF, maybe two thousand. I pick 518 00:23:58,119 --> 00:24:00,600 Speaker 3: out some of the top winners. Maybe I'm investing in 519 00:24:00,600 --> 00:24:03,120 Speaker 3: Apple and video. Now, if you're watching this in real time, 520 00:24:03,119 --> 00:24:05,240 Speaker 3: you might say, maybe not in video, it just got hit. 521 00:24:05,320 --> 00:24:08,240 Speaker 3: But which is actually a great time. I was about 522 00:24:08,280 --> 00:24:12,520 Speaker 3: to say, like, yeah, I'm thinking of how they're thinking, right, yeah, 523 00:24:12,760 --> 00:24:16,240 Speaker 3: which actually is a great exactly, But more of the 524 00:24:16,280 --> 00:24:19,399 Speaker 3: story is picking some of those uh, you know, bigger, 525 00:24:19,520 --> 00:24:23,480 Speaker 3: bigger winners, right, They could potentially give you greater returns 526 00:24:23,480 --> 00:24:25,960 Speaker 3: than just picking the index. But that's if you have 527 00:24:25,960 --> 00:24:28,360 Speaker 3: five thousand dollars to invest, That's exactly what I would advise. 528 00:24:28,720 --> 00:24:30,840 Speaker 3: And then from there, as your investment grows. There's other 529 00:24:30,840 --> 00:24:33,159 Speaker 3: strategies that you can take advantage of that can make 530 00:24:33,200 --> 00:24:35,439 Speaker 3: more sense as you have more disposed income to invest. 531 00:24:35,800 --> 00:24:38,360 Speaker 1: Yeah, at the risk of having you say I need 532 00:24:38,359 --> 00:24:40,960 Speaker 1: more context again, I'm going to give you a statement 533 00:24:41,680 --> 00:24:43,879 Speaker 1: that my financial advisor has said to me and again 534 00:24:44,000 --> 00:24:46,840 Speaker 1: changed the way I look at money. You know, I 535 00:24:46,880 --> 00:24:49,399 Speaker 1: was talking to her about my my financial portfolio and 536 00:24:49,440 --> 00:24:51,320 Speaker 1: things like that, and I was we were talking about 537 00:24:51,320 --> 00:24:52,840 Speaker 1: the money that was in my bank account, and she 538 00:24:52,960 --> 00:24:54,160 Speaker 1: was like, true, wealth is. 539 00:24:54,080 --> 00:24:55,240 Speaker 2: Not in the bank accounts. 540 00:24:56,119 --> 00:24:59,159 Speaker 1: And I would without giving you more context, I just 541 00:24:59,240 --> 00:25:01,639 Speaker 1: want you to speak on what that really means. We'll 542 00:25:01,680 --> 00:25:03,960 Speaker 1: start with George and then we'll have my card to 543 00:25:04,040 --> 00:25:05,480 Speaker 1: jump in on this tool. 544 00:25:04,960 --> 00:25:10,240 Speaker 3: Yeah. Well, because of how our economy is set up, right, 545 00:25:10,560 --> 00:25:15,359 Speaker 3: of our money loses its purchasing power year over year, right, 546 00:25:15,880 --> 00:25:17,760 Speaker 3: And so even though it seems safe and you can 547 00:25:17,800 --> 00:25:19,240 Speaker 3: look at it, you can touch it, and it doesn't 548 00:25:19,280 --> 00:25:22,439 Speaker 3: decrease unless you withdraw. Every year, the money that you 549 00:25:22,440 --> 00:25:24,680 Speaker 3: have in your bank account is going to have less 550 00:25:24,720 --> 00:25:28,359 Speaker 3: purchasing power in the following year, and so you're losing 551 00:25:28,520 --> 00:25:31,560 Speaker 3: the ability. It's costing you more to live as time 552 00:25:31,640 --> 00:25:34,280 Speaker 3: goes on. Right, So the reason why wealth is not 553 00:25:34,280 --> 00:25:36,359 Speaker 3: created in the bank is because you're literally, quite literally 554 00:25:36,400 --> 00:25:39,879 Speaker 3: losing wealth due to inflation right when your money is 555 00:25:39,920 --> 00:25:41,679 Speaker 3: in the bank. Right. And so the way that we 556 00:25:41,720 --> 00:25:44,800 Speaker 3: hedge inflation is we put our money in investments that 557 00:25:44,840 --> 00:25:48,359 Speaker 3: we believe are going to outpace inflation, so that at 558 00:25:48,440 --> 00:25:50,359 Speaker 3: minimum we're keeping up with that and our purchasing power 559 00:25:50,400 --> 00:25:53,439 Speaker 3: is in decreasing. In a perfect world scenario, if your 560 00:25:53,440 --> 00:25:57,000 Speaker 3: investments are really out pacing inflation, it actually becomes cheaper 561 00:25:57,040 --> 00:26:00,840 Speaker 3: to live as time goes on, right, because if inflation 562 00:26:00,920 --> 00:26:02,720 Speaker 3: is going up at a rate of two percent two 563 00:26:02,720 --> 00:26:05,439 Speaker 3: point five percent, but your investment account is going up 564 00:26:05,440 --> 00:26:07,480 Speaker 3: at a rate of ten percent and your money's part there, 565 00:26:07,920 --> 00:26:11,520 Speaker 3: that means all things remaining constant, it costs you less 566 00:26:11,560 --> 00:26:13,960 Speaker 3: to live as long as you are investing your money 567 00:26:13,960 --> 00:26:16,000 Speaker 3: over time versus leaving into the bank account. 568 00:26:16,280 --> 00:26:18,359 Speaker 2: I love that card. Anything you want to add to that. 569 00:26:19,560 --> 00:26:22,800 Speaker 5: Well, yeah, I mean, just like, think about what helped 570 00:26:22,800 --> 00:26:26,760 Speaker 5: me conceptualize why take my money out of a bank account, 571 00:26:26,840 --> 00:26:29,080 Speaker 5: out of a saving's account if you really understand the 572 00:26:29,080 --> 00:26:32,000 Speaker 5: banking system like they're robbing you day by day. And 573 00:26:32,040 --> 00:26:33,800 Speaker 5: I think this is important for the audience to understand. 574 00:26:33,840 --> 00:26:36,240 Speaker 5: So you go to a bank, you give them ten 575 00:26:36,280 --> 00:26:38,600 Speaker 5: thousand dollars. They put it in your savings account, right, 576 00:26:39,040 --> 00:26:42,800 Speaker 5: they give you less than one percent. You open your 577 00:26:42,880 --> 00:26:44,560 Speaker 5: you go you to your online banking. You see it's 578 00:26:44,600 --> 00:26:47,000 Speaker 5: ten thousand dollars in your account. But the ten thousand 579 00:26:47,000 --> 00:26:49,439 Speaker 5: dollars is not actually in the bank. Right, they go 580 00:26:49,480 --> 00:26:51,960 Speaker 5: and lend your money out to somebody or betty. Yet 581 00:26:52,000 --> 00:26:53,439 Speaker 5: they lend it back to you because then you go 582 00:26:53,480 --> 00:26:55,600 Speaker 5: to the bank the next day and say, hey, can 583 00:26:55,760 --> 00:26:57,800 Speaker 5: I get a credit card? They're like, of course, we'll 584 00:26:57,840 --> 00:27:00,200 Speaker 5: give you a ten thousand dollars credit card line. And 585 00:27:00,200 --> 00:27:01,280 Speaker 5: you're like, oh my god, I got a credit call 586 00:27:01,400 --> 00:27:04,320 Speaker 5: ten thousand dollars limit. But they're gonna charge your twenty 587 00:27:04,320 --> 00:27:06,399 Speaker 5: four percent interest rate on that credit card, right, so 588 00:27:06,440 --> 00:27:08,880 Speaker 5: you use that card. So basically, they just gave you 589 00:27:08,880 --> 00:27:11,760 Speaker 5: your ten thousand dollars back at twenty four percent interest 590 00:27:12,080 --> 00:27:13,879 Speaker 5: when they're holding your money in a bank account at 591 00:27:13,960 --> 00:27:16,320 Speaker 5: less than one percent interest, and they're making a twenty 592 00:27:16,320 --> 00:27:19,240 Speaker 5: three percent arbitrage on you ever seen every time you 593 00:27:19,359 --> 00:27:21,960 Speaker 5: use the card. So like, once you understand that the 594 00:27:22,040 --> 00:27:25,159 Speaker 5: banks are getting rich off of having your money. 595 00:27:24,880 --> 00:27:26,960 Speaker 4: There like you're like, well, instead of you. 596 00:27:26,840 --> 00:27:29,480 Speaker 5: Getting rich off my money, why don't I get rich 597 00:27:29,520 --> 00:27:31,120 Speaker 5: off my money? And that's when we take our money 598 00:27:31,119 --> 00:27:33,320 Speaker 5: out of bank accounts and we put them in investingent accounts. 599 00:27:34,520 --> 00:27:37,119 Speaker 1: I want to take this a little bit of a 600 00:27:37,480 --> 00:27:39,840 Speaker 1: detour here and start with card Or on this. It's like, 601 00:27:39,880 --> 00:27:43,600 Speaker 1: for those with an irregular or entrepreneurial income, it doesn't 602 00:27:43,720 --> 00:27:47,760 Speaker 1: necessarily hit every Friday. How do we create solid financial 603 00:27:47,760 --> 00:27:51,080 Speaker 1: plans when you have that irregular It may be a decent, 604 00:27:51,320 --> 00:27:52,800 Speaker 1: you know, income, but it's not regular. 605 00:27:54,680 --> 00:27:54,960 Speaker 3: Yes. 606 00:27:55,320 --> 00:27:58,840 Speaker 5: So one of the best books I can have any 607 00:27:58,960 --> 00:28:01,760 Speaker 5: entrepreneur read see When to learn how to be a 608 00:28:01,760 --> 00:28:05,400 Speaker 5: good store over their finances is a book called profit First. 609 00:28:05,160 --> 00:28:06,040 Speaker 4: By Mike account. 610 00:28:06,119 --> 00:28:08,520 Speaker 2: I'm actually reading that right now, dude. 611 00:28:08,600 --> 00:28:11,400 Speaker 5: You read it every year, okay, So that book would 612 00:28:11,440 --> 00:28:14,600 Speaker 5: change the game for every entrepreneur. And basically the philosophy 613 00:28:14,600 --> 00:28:17,919 Speaker 5: that the book teaches is if you don't give your 614 00:28:17,920 --> 00:28:21,280 Speaker 5: money a destination, it will run wild, right, fact. And 615 00:28:21,359 --> 00:28:23,880 Speaker 5: so what the profit first method is You set up 616 00:28:24,000 --> 00:28:27,239 Speaker 5: separate accounts and you give these accounts different purposes. So 617 00:28:27,280 --> 00:28:29,119 Speaker 5: you have an account for income, you have an account 618 00:28:29,119 --> 00:28:31,959 Speaker 5: for expenses, have an account for payroll, have an account 619 00:28:32,000 --> 00:28:35,320 Speaker 5: for your own your own self as as an officer's compensation. 620 00:28:35,400 --> 00:28:38,600 Speaker 5: You have an account for taxes definitely, and as money 621 00:28:38,600 --> 00:28:41,960 Speaker 5: comes into these accounts, you separated based off of percentage. 622 00:28:42,000 --> 00:28:43,880 Speaker 5: So again in our example, if you if you have 623 00:28:44,120 --> 00:28:46,680 Speaker 5: a ten thousand dollars a month, cool, well, a portion 624 00:28:46,760 --> 00:28:48,600 Speaker 5: of that is going to go towards taxes, a portion 625 00:28:48,680 --> 00:28:50,280 Speaker 5: of that is going to go towards paying yourself, A 626 00:28:50,360 --> 00:28:52,200 Speaker 5: portion of that is going to go for expenses of 627 00:28:52,240 --> 00:28:55,160 Speaker 5: the business. And then you have these different buckets of 628 00:28:55,320 --> 00:28:56,280 Speaker 5: money in your business. 629 00:28:56,560 --> 00:28:59,200 Speaker 4: And if you have a low. 630 00:28:59,040 --> 00:29:02,160 Speaker 5: Month and you see like, okay, well my expense account 631 00:29:02,160 --> 00:29:03,920 Speaker 5: is running low, well guess what is happing you to 632 00:29:03,920 --> 00:29:05,200 Speaker 5: stop spending money right now? 633 00:29:05,520 --> 00:29:05,720 Speaker 3: Right? 634 00:29:06,000 --> 00:29:08,479 Speaker 5: And having these different accounts set up and breaking your 635 00:29:08,520 --> 00:29:12,520 Speaker 5: money and allocating it by percentages based off versus just 636 00:29:12,840 --> 00:29:15,400 Speaker 5: having all your money hitting one account. This is the 637 00:29:15,440 --> 00:29:20,680 Speaker 5: best way that entrepreneurs can own their money and create 638 00:29:20,720 --> 00:29:22,800 Speaker 5: a system where even though it's going to be highs 639 00:29:22,840 --> 00:29:25,360 Speaker 5: and lows in the business, you still know how to 640 00:29:25,960 --> 00:29:28,960 Speaker 5: onet how your business is doing, and how to move 641 00:29:29,040 --> 00:29:30,440 Speaker 5: your finances going forward. 642 00:29:31,440 --> 00:29:34,400 Speaker 1: Yeah, you know, George, so many of us specifically in 643 00:29:34,440 --> 00:29:38,000 Speaker 1: our community. You know, we grew up thinking or hearing 644 00:29:38,160 --> 00:29:39,920 Speaker 1: debt is. You know, you do as much as you 645 00:29:39,960 --> 00:29:42,800 Speaker 1: can and get out of debt. We see it purely 646 00:29:43,240 --> 00:29:46,480 Speaker 1: as a negative thing, too many of us, do you know. 647 00:29:46,520 --> 00:29:48,920 Speaker 1: I want you to talk about how how debt is 648 00:29:48,960 --> 00:29:50,800 Speaker 1: a tool and how you can be how you can 649 00:29:50,920 --> 00:29:53,800 Speaker 1: leverage debt to you know, find your way to wealth. 650 00:29:55,800 --> 00:29:58,720 Speaker 3: That's a phenomenal question. Right. So, I think when most 651 00:29:58,720 --> 00:30:00,920 Speaker 3: people think about debt, they think about it in terms 652 00:30:01,000 --> 00:30:04,840 Speaker 3: of purchasing liabilities. Right. You buy a car and five 653 00:30:04,880 --> 00:30:06,560 Speaker 3: years from now, that car is worth less than you 654 00:30:06,600 --> 00:30:09,680 Speaker 3: originally purchased it for. And you when you look at 655 00:30:09,720 --> 00:30:11,880 Speaker 3: all the payments that you made, you paid more than 656 00:30:11,920 --> 00:30:13,920 Speaker 3: you originally borrow. Right, So when you look at different 657 00:30:13,960 --> 00:30:15,800 Speaker 3: that lens, it's like why would I ever borrow? Like 658 00:30:15,840 --> 00:30:19,360 Speaker 3: the systems rated? But when you look at that from 659 00:30:19,400 --> 00:30:21,400 Speaker 3: the lens of leverage and say, hey, look, I'm gonna 660 00:30:21,400 --> 00:30:23,040 Speaker 3: borrow this money, but I'm gonna borrow to buy an 661 00:30:23,080 --> 00:30:25,280 Speaker 3: investment that I believe the interest that I'm gonna earn 662 00:30:25,760 --> 00:30:28,440 Speaker 3: it's gonna be greater than the interest that I'm gonna own. Right, 663 00:30:28,480 --> 00:30:31,200 Speaker 3: Simply put, if I borrow money at six percent. I 664 00:30:31,320 --> 00:30:33,400 Speaker 3: use that money to buy house, or I use that 665 00:30:33,400 --> 00:30:35,240 Speaker 3: money as a downpayment to buy a business, or I 666 00:30:35,280 --> 00:30:36,920 Speaker 3: use that money to invest in a stock market, and 667 00:30:36,920 --> 00:30:40,960 Speaker 3: then my returns significantly outpaced the interest that I owe. 668 00:30:40,960 --> 00:30:43,160 Speaker 3: Then it's just a game of arbitrage, similar to the bank. Right, 669 00:30:43,200 --> 00:30:45,320 Speaker 3: So it's like, Okay, well I borrowed it a six 670 00:30:46,120 --> 00:30:48,920 Speaker 3: I got twelve percent right after even I paid the 671 00:30:48,960 --> 00:30:51,240 Speaker 3: bank back, right, there's still a six percent spread on 672 00:30:51,320 --> 00:30:54,080 Speaker 3: money that wasn't mine, right, which is naturally going to 673 00:30:54,120 --> 00:30:55,920 Speaker 3: speed up your ability to build wealth because it's like 674 00:30:55,960 --> 00:30:58,800 Speaker 3: you have more money to play with that you didn't 675 00:30:58,800 --> 00:31:00,960 Speaker 3: originally have. When you get on the right side of 676 00:31:00,960 --> 00:31:04,880 Speaker 3: the equation and you use borrow money to build wealth 677 00:31:04,920 --> 00:31:07,800 Speaker 3: and use borrow money to invest, then it can be 678 00:31:07,880 --> 00:31:09,480 Speaker 3: a tool, and that is a tool that we can 679 00:31:09,600 --> 00:31:12,800 Speaker 3: use to catch up, right, because it's like, quite literally, 680 00:31:13,200 --> 00:31:15,720 Speaker 3: I'm using if I make one hundred thousand dollars a year, 681 00:31:16,240 --> 00:31:19,120 Speaker 3: I borrowed another fifty thousand dollars a year, meaning I've 682 00:31:19,120 --> 00:31:22,200 Speaker 3: increased my productivity as if I made fifty thousand on 683 00:31:22,320 --> 00:31:23,760 Speaker 3: the other fifty thousand, I got to pay it the 684 00:31:23,760 --> 00:31:27,040 Speaker 3: six percent. But however, now I've identified it. That's been 685 00:31:27,040 --> 00:31:30,000 Speaker 3: opportunities that are going to be maybe double that percentage, right, 686 00:31:30,000 --> 00:31:32,400 Speaker 3: And now that's how I'm able to compound my wealth 687 00:31:32,440 --> 00:31:35,080 Speaker 3: a lot faster. So yeah, it can one hundred percent 688 00:31:35,120 --> 00:31:37,120 Speaker 3: be a tool. Obviously, you want to do the math. 689 00:31:37,120 --> 00:31:38,520 Speaker 3: I think most people are afraid of debt. They just 690 00:31:38,560 --> 00:31:40,800 Speaker 3: don't do the math right. It's like they look at 691 00:31:40,840 --> 00:31:43,120 Speaker 3: it as a liability, like, oh, I'm gonna pay interest. 692 00:31:43,120 --> 00:31:45,440 Speaker 3: I don't want to pay interest. But does it matter 693 00:31:45,520 --> 00:31:48,320 Speaker 3: if what you got in return outpaces the interest that 694 00:31:48,360 --> 00:31:50,560 Speaker 3: you paid, right? And I think once you just do 695 00:31:50,600 --> 00:31:52,960 Speaker 3: the math, and that's the beautiful thing about personal finance, 696 00:31:53,160 --> 00:31:54,520 Speaker 3: you'll be able to see that debt can be an 697 00:31:54,520 --> 00:31:56,840 Speaker 3: amazing tool and accelerating your wealth building. 698 00:31:57,320 --> 00:32:00,200 Speaker 1: So what's interesting As I am reading profit for and 699 00:32:00,240 --> 00:32:02,440 Speaker 1: it led me to this question, and I'm about to 700 00:32:02,440 --> 00:32:04,400 Speaker 1: ask for I got to tee this up first. So, George, 701 00:32:04,720 --> 00:32:08,040 Speaker 1: I was reading profit first, you know, as Carter talked about. 702 00:32:08,040 --> 00:32:10,240 Speaker 1: And so I set up all these five accounts and 703 00:32:10,440 --> 00:32:14,040 Speaker 1: during that process, I was just looking through my statements 704 00:32:14,160 --> 00:32:16,920 Speaker 1: for my AMEX, you know, in a couple of other cards, 705 00:32:17,320 --> 00:32:19,720 Speaker 1: and I found seven hundred dollars of things that I 706 00:32:19,800 --> 00:32:22,360 Speaker 1: was spending every month that I had no use for 707 00:32:22,760 --> 00:32:28,600 Speaker 1: seven hundred dollars a month. Thing subscriptions on iTunes, you 708 00:32:28,640 --> 00:32:31,480 Speaker 1: know whatever, Like just stupid stuff, stuff that I don't 709 00:32:31,480 --> 00:32:35,360 Speaker 1: even use anymore. And I'm like, I can't believe I've 710 00:32:35,360 --> 00:32:38,960 Speaker 1: been paying seven hundred dollars a month and stuff that 711 00:32:39,000 --> 00:32:44,280 Speaker 1: I haven't even opened up. And as a financial advisor, George, 712 00:32:44,400 --> 00:32:46,520 Speaker 1: I want you to talk about like this concept of 713 00:32:46,560 --> 00:32:50,280 Speaker 1: money leaks, like these expenses or inefficiencies that we have 714 00:32:50,520 --> 00:32:54,840 Speaker 1: that we just are not even aware of. This car, 715 00:32:54,880 --> 00:32:56,480 Speaker 1: I'm let you cook on this car to too, I'm 716 00:32:56,560 --> 00:32:56,880 Speaker 1: let you go. 717 00:32:57,440 --> 00:33:00,880 Speaker 3: But yeah, yeah, one thing that we have all of 718 00:33:00,920 --> 00:33:03,920 Speaker 3: our clients do is we call it a finding money exercise. Right. 719 00:33:03,960 --> 00:33:08,440 Speaker 3: It's like because what happens is, you know, you accumulate 720 00:33:08,480 --> 00:33:12,400 Speaker 3: these expenses over time, right, And if you don't have awareness, 721 00:33:12,400 --> 00:33:14,120 Speaker 3: if you're not having a money date with your money 722 00:33:14,120 --> 00:33:16,160 Speaker 3: every week where you're looking at it, you forget about 723 00:33:16,200 --> 00:33:18,240 Speaker 3: you forget about the gym membership from the gym you 724 00:33:18,280 --> 00:33:20,880 Speaker 3: no long ago to. You forget about the Apple iTunes 725 00:33:20,880 --> 00:33:23,480 Speaker 3: subscription that was annual and you forgot to cancel and 726 00:33:23,480 --> 00:33:25,040 Speaker 3: you still getting hit with it. Right, Those are things 727 00:33:25,080 --> 00:33:28,479 Speaker 3: that's just over time you start to accumulate all this 728 00:33:28,560 --> 00:33:31,440 Speaker 3: extra baggage, if you will, right, And so I think 729 00:33:31,480 --> 00:33:34,800 Speaker 3: awareness is the greatest lever that you have when it 730 00:33:34,800 --> 00:33:37,320 Speaker 3: comes to building wealth. We recommend our clients every week 731 00:33:37,920 --> 00:33:40,640 Speaker 3: have a money date, whether you actually have somebody view 732 00:33:40,680 --> 00:33:43,360 Speaker 3: it with or if it's just you and your online banking, 733 00:33:43,440 --> 00:33:45,400 Speaker 3: you have a money date where you sit down and 734 00:33:45,440 --> 00:33:47,680 Speaker 3: you review, Hey, this is what I got coming up 735 00:33:47,680 --> 00:33:51,400 Speaker 3: this week, and this is how it should go based 736 00:33:51,440 --> 00:33:52,959 Speaker 3: upon how the week went. Do I need to make 737 00:33:52,960 --> 00:33:56,520 Speaker 3: any adjustments because oftentimes people get scared about budgeting because 738 00:33:56,520 --> 00:33:59,360 Speaker 3: they think about it being restrictive. But remember this is 739 00:33:59,400 --> 00:34:01,520 Speaker 3: your life. So if you know you got friends coming 740 00:34:01,520 --> 00:34:02,560 Speaker 3: in town the end of the month, you want to 741 00:34:02,560 --> 00:34:05,080 Speaker 3: buy bottles, you want to go all out, well cool, Well, 742 00:34:05,120 --> 00:34:07,720 Speaker 3: then you need to in the beginning of the month, right, 743 00:34:07,800 --> 00:34:11,080 Speaker 3: make sure that you're not allocating the money towards door 744 00:34:11,160 --> 00:34:13,880 Speaker 3: dash and getting nickeled. And don I think what happens 745 00:34:13,960 --> 00:34:17,880 Speaker 3: is people don't zoom out quickly enough to figure out, like, 746 00:34:18,160 --> 00:34:20,440 Speaker 3: what do I want my life to actually look like? 747 00:34:20,480 --> 00:34:22,680 Speaker 3: This is a story I always tell when I first 748 00:34:22,680 --> 00:34:24,800 Speaker 3: got in the financial services industry. It was one of 749 00:34:24,840 --> 00:34:27,240 Speaker 3: my first conferences I went to, and the young lady 750 00:34:27,280 --> 00:34:30,520 Speaker 3: was like, in twenty eleven, one billion drill bits were sold. 751 00:34:30,520 --> 00:34:32,120 Speaker 3: And for those who don't know what the drill bits are, 752 00:34:32,120 --> 00:34:33,960 Speaker 3: because you're not too handy, it's a little thing you 753 00:34:34,040 --> 00:34:36,040 Speaker 3: put into a drill to maybe hang up artwork and 754 00:34:36,080 --> 00:34:38,640 Speaker 3: different things in your house. She said, of the billion 755 00:34:38,719 --> 00:34:41,040 Speaker 3: drill bits that were sold, nobody wanted a drill bit. 756 00:34:41,280 --> 00:34:44,000 Speaker 3: She said, Now, what if I told you that they 757 00:34:44,120 --> 00:34:46,640 Speaker 3: used the drill bits to hang artwork in office parks 758 00:34:46,680 --> 00:34:49,960 Speaker 3: and residential homes all across the country. But they didn't 759 00:34:50,000 --> 00:34:53,799 Speaker 3: necessarily want the artwork either. What they cared about is 760 00:34:53,800 --> 00:34:55,600 Speaker 3: the feeling that they got when they walked in the 761 00:34:55,640 --> 00:34:57,920 Speaker 3: room where the artwork was hung. So how does that 762 00:34:57,960 --> 00:35:00,440 Speaker 3: translate to your money? When you look at your BA account? 763 00:35:00,520 --> 00:35:02,319 Speaker 3: Do you care if it's a million dollars or one 764 00:35:02,360 --> 00:35:05,200 Speaker 3: hundred thousand or ten thousand? Not really right? Do you 765 00:35:05,280 --> 00:35:07,279 Speaker 3: care if it's in what type of account it is? Is 766 00:35:07,280 --> 00:35:09,399 Speaker 3: it a roth ira, is a brokerage account? You don't 767 00:35:09,400 --> 00:35:11,480 Speaker 3: really care about that. That will be the equivalent of 768 00:35:11,480 --> 00:35:13,320 Speaker 3: me walking into your house looking at a beautiful picture 769 00:35:13,360 --> 00:35:17,360 Speaker 3: and saying, man, I'm really curious of the oak wood 770 00:35:17,440 --> 00:35:19,840 Speaker 3: handle that you use on the hammer to hang that 771 00:35:19,920 --> 00:35:22,880 Speaker 3: in the nails where they steal or what they Nobody cares. 772 00:35:23,200 --> 00:35:25,440 Speaker 3: What you care about is where you're going to be 773 00:35:25,480 --> 00:35:27,080 Speaker 3: able to go, what you're going to be able to 774 00:35:27,080 --> 00:35:29,080 Speaker 3: do other people, that you're going to be able to help, 775 00:35:29,080 --> 00:35:30,759 Speaker 3: in the lifestyle that you're going to be able to live. 776 00:35:31,120 --> 00:35:34,359 Speaker 3: So once you can line your financial resources to that 777 00:35:34,520 --> 00:35:38,120 Speaker 3: north star budgeting and money management seems a lot more 778 00:35:38,160 --> 00:35:41,120 Speaker 3: realistic because it's not I'm just doing the adult thing 779 00:35:41,280 --> 00:35:44,200 Speaker 3: that everybody should do, which is saved and invest my money. 780 00:35:44,520 --> 00:35:47,759 Speaker 3: You're anchoring it in your values. I like to call 781 00:35:47,800 --> 00:35:49,839 Speaker 3: it value based spending. So when you're looking at your 782 00:35:49,840 --> 00:35:53,800 Speaker 3: expenses right you ask yourself two questions. Does this spending 783 00:35:53,920 --> 00:35:55,960 Speaker 3: align with what I say I value Number one? And 784 00:35:56,040 --> 00:35:59,239 Speaker 3: number two? Is there cost effective, more cost effective alternative? 785 00:35:59,560 --> 00:36:02,000 Speaker 3: Sometimes there might not be a cost effective alternative, but 786 00:36:02,000 --> 00:36:04,400 Speaker 3: at least asking the question put you in the right 787 00:36:04,400 --> 00:36:05,880 Speaker 3: frame of mind. Because if you look at your online 788 00:36:05,880 --> 00:36:09,120 Speaker 3: banking you see food, food, food, food, food. Any responses Well, 789 00:36:09,120 --> 00:36:10,600 Speaker 3: it's okay because I'm going out the bunch with the 790 00:36:10,640 --> 00:36:12,960 Speaker 3: homies and we get the fellowship, we get to have 791 00:36:12,960 --> 00:36:15,000 Speaker 3: a good time. I said, well, hold on, what you're 792 00:36:15,000 --> 00:36:17,400 Speaker 3: saying is you value the fellowship, not necessarily the food. 793 00:36:17,840 --> 00:36:19,680 Speaker 3: So maybe we can come up with more creative ways 794 00:36:19,680 --> 00:36:22,680 Speaker 3: to extract what you really want from this scenario that's 795 00:36:22,719 --> 00:36:25,640 Speaker 3: still quote unquote budget friendly. So that's the way I 796 00:36:25,640 --> 00:36:27,040 Speaker 3: think about it, hopefully answers your question. 797 00:36:27,120 --> 00:36:29,000 Speaker 1: Yeah, and card I want you to cook on this too, 798 00:36:29,000 --> 00:36:31,360 Speaker 1: because I think about that seven hundred dollars that I 799 00:36:31,480 --> 00:36:35,359 Speaker 1: already had and was spending by now clawing that back, 800 00:36:35,520 --> 00:36:37,360 Speaker 1: I just made seven hundred dollars. 801 00:36:37,880 --> 00:36:41,640 Speaker 5: Yeah, yeah, yeah, and like and let me just because 802 00:36:41,640 --> 00:36:44,080 Speaker 5: I wanted to have a relatability moment. We are not 803 00:36:44,239 --> 00:36:47,480 Speaker 5: above reproach here, like we still forget like I did. 804 00:36:49,040 --> 00:36:50,640 Speaker 4: I did act as my assistant last year. 805 00:36:50,640 --> 00:36:52,839 Speaker 5: I let's see where I spent some money last year, 806 00:36:52,840 --> 00:36:54,879 Speaker 5: because it was a fast it was a fast year. 807 00:36:55,719 --> 00:36:59,040 Speaker 5: I spent seventeen thousand dollars in ubers last year, and 808 00:36:59,840 --> 00:37:02,200 Speaker 5: I I didn't realize it because you know, Nicko Lndam, 809 00:37:02,239 --> 00:37:03,279 Speaker 5: you don't see it to the end of the year. 810 00:37:03,280 --> 00:37:04,680 Speaker 5: And I have to set myself down and say, Okay, 811 00:37:04,719 --> 00:37:08,319 Speaker 5: Carter is riding in uber seven is like that is 812 00:37:08,320 --> 00:37:11,480 Speaker 5: at worth seventeen thousand dollars fee seventeen thousand dollars for 813 00:37:11,560 --> 00:37:13,560 Speaker 5: you know, if not, you can use that money to 814 00:37:13,560 --> 00:37:15,799 Speaker 5: buy a car and just drive more, or give up 815 00:37:15,840 --> 00:37:17,480 Speaker 5: the car you already have and just go all in 816 00:37:17,520 --> 00:37:19,799 Speaker 5: on uber. What we can't do is have both, right, 817 00:37:20,120 --> 00:37:22,120 Speaker 5: So I just want to let people know we're not 818 00:37:22,160 --> 00:37:24,120 Speaker 5: above reproach here. We have to take our own device 819 00:37:24,160 --> 00:37:27,719 Speaker 5: at lotts and it's just understanding what do you want 820 00:37:27,719 --> 00:37:30,799 Speaker 5: your money to do for you and how do you 821 00:37:30,920 --> 00:37:34,719 Speaker 5: want it to be the tool that it can be 822 00:37:34,960 --> 00:37:37,239 Speaker 5: to help you grow and get towards your dreams. 823 00:37:37,239 --> 00:37:38,680 Speaker 4: Because what I did to. 824 00:37:38,640 --> 00:37:41,920 Speaker 5: Make it more more, to make it hit home for 825 00:37:42,000 --> 00:37:43,840 Speaker 5: me is I put that seventeen thousand dollars in a 826 00:37:43,840 --> 00:37:46,799 Speaker 5: retirement calculator at ten percent for fifty years, and I 827 00:37:46,800 --> 00:37:48,879 Speaker 5: saw how much money it could have made me if 828 00:37:48,920 --> 00:37:51,399 Speaker 5: I didn't spend it. So that going in twenty twenty 829 00:37:51,440 --> 00:37:52,520 Speaker 5: five is going to make sure I don't make the 830 00:37:52,520 --> 00:37:53,239 Speaker 5: same mistake again. 831 00:37:54,239 --> 00:37:56,160 Speaker 1: So I want you to talk a little bit about 832 00:37:56,200 --> 00:37:58,359 Speaker 1: melon and money, but I want you to first start 833 00:37:58,360 --> 00:38:01,279 Speaker 1: it just talk about some tools, you know, technologies or 834 00:38:01,280 --> 00:38:02,799 Speaker 1: et ceter Both of you, guys, I want you to 835 00:38:02,840 --> 00:38:05,680 Speaker 1: do this on things that you would advise. You know, 836 00:38:05,760 --> 00:38:08,719 Speaker 1: people add you know on their phone or you know 837 00:38:09,080 --> 00:38:10,560 Speaker 1: other you know when you talk about that, you know, 838 00:38:10,640 --> 00:38:13,480 Speaker 1: financial date George like things people should be doing. What 839 00:38:13,600 --> 00:38:17,799 Speaker 1: are tools resources we should use to help us both 840 00:38:17,840 --> 00:38:21,680 Speaker 1: manage our money better and grow our money? You know 841 00:38:21,719 --> 00:38:22,600 Speaker 1: early capacity. 842 00:38:23,840 --> 00:38:25,520 Speaker 3: Do you want me to start first and part? Go ahead? 843 00:38:25,520 --> 00:38:29,480 Speaker 3: Go ahead, Jordan cool One one tool I think is 844 00:38:29,520 --> 00:38:32,040 Speaker 3: great to weal we were talking about money management is 845 00:38:33,400 --> 00:38:36,080 Speaker 3: Rocket Money, right, Rocket Money. But now y'all need to 846 00:38:36,120 --> 00:38:39,000 Speaker 3: be sponsoring us at this point, y'all. But Rocket Money 847 00:38:39,080 --> 00:38:40,759 Speaker 3: is a great app. Right, There's just going to give 848 00:38:40,800 --> 00:38:43,319 Speaker 3: you that visibility to know where your money's going. Do 849 00:38:43,360 --> 00:38:45,600 Speaker 3: you have a subscription that's coming up that you should 850 00:38:45,640 --> 00:38:48,080 Speaker 3: be canceling? And it's really gonna give you that awareness 851 00:38:48,080 --> 00:38:49,479 Speaker 3: to be able to claw back some of that money 852 00:38:49,480 --> 00:38:51,440 Speaker 3: that you can use to invest and build well. So 853 00:38:51,440 --> 00:38:53,320 Speaker 3: from a money management perspective, I think Rocket Money is 854 00:38:53,360 --> 00:38:56,480 Speaker 3: an amazing app. From an investing standpoint, I really love 855 00:38:56,520 --> 00:39:00,320 Speaker 3: an app called in One Finance because one of the 856 00:39:00,320 --> 00:39:03,319 Speaker 3: things we talked about was how do I leverage right? 857 00:39:03,440 --> 00:39:05,040 Speaker 3: You know, Debta is a tool to build well. In 858 00:39:05,120 --> 00:39:08,759 Speaker 3: One Finance is one of the most easy platforms that 859 00:39:08,920 --> 00:39:11,680 Speaker 3: exists where you can invest your money and they will 860 00:39:11,680 --> 00:39:13,399 Speaker 3: give you a lot of credit based upon the value 861 00:39:13,400 --> 00:39:17,680 Speaker 3: your portfolio value. Right, So if you have fifty thousand invested, 862 00:39:18,480 --> 00:39:20,160 Speaker 3: you'll give you a lot of credit for twenty five thousand, 863 00:39:20,320 --> 00:39:22,960 Speaker 3: right and for all intentsive purposes. Sometimes it depends upon 864 00:39:22,960 --> 00:39:25,880 Speaker 3: what your investments are, but conceptually speaking about fifty percent, 865 00:39:26,400 --> 00:39:28,880 Speaker 3: and so once you have a handle of your finances 866 00:39:28,920 --> 00:39:31,440 Speaker 3: and you're investing, it's like, wow, okay, now, just by 867 00:39:31,480 --> 00:39:33,279 Speaker 3: investing my money instead of having the money in the bank, 868 00:39:33,480 --> 00:39:35,879 Speaker 3: if I would have drawn twenty five thousand, I'm leaving 869 00:39:35,880 --> 00:39:38,640 Speaker 3: twenty five thousand dollars in there, this eroding right to inflation. 870 00:39:39,120 --> 00:39:40,839 Speaker 3: And then when I take it out, right, I got 871 00:39:40,880 --> 00:39:43,160 Speaker 3: twenty five thousand dollars to play with. I can have 872 00:39:43,320 --> 00:39:46,760 Speaker 3: my full fifty thousand, remain invested, and still get access 873 00:39:46,760 --> 00:39:49,240 Speaker 3: to twenty five thousand dollars. Right. So I strongly recommend 874 00:39:49,320 --> 00:39:52,240 Speaker 3: having an app like in one Finance and investing following 875 00:39:52,280 --> 00:39:54,200 Speaker 3: the Burking investment strategy that I shared earlier in the 876 00:39:54,200 --> 00:39:58,680 Speaker 3: podcast That's for money. That's a money maximizing standpoint. Now, 877 00:39:58,680 --> 00:40:01,799 Speaker 3: from a money making standpoint, if you're an entrepreneur, is 878 00:40:01,840 --> 00:40:04,960 Speaker 3: make sure you have your like quick Books or whatever 879 00:40:05,000 --> 00:40:07,960 Speaker 3: accounting app on your phone and just on a regular basis, 880 00:40:07,960 --> 00:40:09,799 Speaker 3: make sure that you're reviewing the P and L. I 881 00:40:09,800 --> 00:40:11,560 Speaker 3: think one thing that a lot of entrepreneurs shy away 882 00:40:11,600 --> 00:40:14,719 Speaker 3: from is like money making activity. Right, It's like, what 883 00:40:14,880 --> 00:40:16,560 Speaker 3: makes all of this easier, just to world on the 884 00:40:16,560 --> 00:40:18,919 Speaker 3: same page, what makes building wealth easier? What makes money 885 00:40:18,920 --> 00:40:22,480 Speaker 3: management easier? Like is making more money? Now, obviously you 886 00:40:22,520 --> 00:40:24,160 Speaker 3: still got to be a good steward over your money. 887 00:40:24,160 --> 00:40:25,239 Speaker 3: But one of the things that helped a lot of 888 00:40:25,239 --> 00:40:27,360 Speaker 3: my early clients out is I looked at their expends. 889 00:40:27,400 --> 00:40:29,160 Speaker 3: It's like, what can I cut? I'm like, you're honestly 890 00:40:29,200 --> 00:40:30,279 Speaker 3: not doing too bad. I was like, you need to 891 00:40:30,280 --> 00:40:33,480 Speaker 3: make more money, right, And so the same level of 892 00:40:33,520 --> 00:40:36,400 Speaker 3: awareness we need to have when it comes to spending 893 00:40:36,640 --> 00:40:38,120 Speaker 3: is the same level of whereas we need to have 894 00:40:38,160 --> 00:40:40,560 Speaker 3: when it comes to making money. What was the target 895 00:40:40,680 --> 00:40:42,840 Speaker 3: revenue goal for this month? Where am I at in 896 00:40:42,880 --> 00:40:45,279 Speaker 3: the first seven days? Where am I at at a 897 00:40:45,360 --> 00:40:48,120 Speaker 3: mid month? Right? And we do something in our company 898 00:40:48,160 --> 00:40:50,359 Speaker 3: called halftime report, right, like we know what our goal 899 00:40:50,360 --> 00:40:52,000 Speaker 3: is for the month. We're not waiting til the end 900 00:40:52,040 --> 00:40:54,439 Speaker 3: of the game to figure out we lost the game. Right, 901 00:40:54,520 --> 00:40:57,120 Speaker 3: so at halftime, where are we relative to the goal, 902 00:40:57,360 --> 00:40:59,160 Speaker 3: which obviously are You've logging into your quick books and 903 00:40:59,200 --> 00:41:01,360 Speaker 3: it's up to day. You can see that right and 904 00:41:01,440 --> 00:41:03,760 Speaker 3: you'll be able to make game time or halftime adjustments 905 00:41:03,800 --> 00:41:05,920 Speaker 3: if you will to be able to make those adjustments. 906 00:41:05,920 --> 00:41:07,680 Speaker 3: So those are least three things I would do because 907 00:41:07,680 --> 00:41:09,600 Speaker 3: I like to look at things and buckets of make 908 00:41:09,680 --> 00:41:12,360 Speaker 3: managing maximize, and so those are three tools that you 909 00:41:12,360 --> 00:41:13,400 Speaker 3: can use. It could be beneficial. 910 00:41:13,800 --> 00:41:15,279 Speaker 2: CARDI, you can do the same thing, but also talk 911 00:41:15,320 --> 00:41:16,760 Speaker 2: about mailing and money on. 912 00:41:16,640 --> 00:41:20,319 Speaker 5: This please, Yeah, so I'll give one of that. I'll 913 00:41:20,320 --> 00:41:23,479 Speaker 5: go with to the Maillon money conversation. I love doing 914 00:41:23,480 --> 00:41:25,279 Speaker 5: an exercise with our clients having them go to the 915 00:41:25,360 --> 00:41:29,439 Speaker 5: National Registry of Unclaimed Retirement Benefits because when you start 916 00:41:29,440 --> 00:41:33,319 Speaker 5: a business right, you most likely left your retirement plan 917 00:41:33,480 --> 00:41:37,279 Speaker 5: and your previous employer. So this website will allow you 918 00:41:37,320 --> 00:41:41,000 Speaker 5: to go find any other retirement plans that you might 919 00:41:41,000 --> 00:41:43,359 Speaker 5: have left behind in previous employees that you forgot about 920 00:41:43,400 --> 00:41:45,839 Speaker 5: or that you couldn't find an XYZ and then we're 921 00:41:45,840 --> 00:41:48,919 Speaker 5: able to take those old retirement plans, roll them over 922 00:41:49,080 --> 00:41:52,680 Speaker 5: into your small business retirement plan, and we can even 923 00:41:53,640 --> 00:41:54,920 Speaker 5: set it up in a way we can use some 924 00:41:54,960 --> 00:41:55,840 Speaker 5: of that money to borrow. 925 00:41:56,200 --> 00:41:58,400 Speaker 4: We can borrow from our retirement. 926 00:41:58,000 --> 00:42:00,160 Speaker 5: Plan, use some of that money to jump start our business, 927 00:42:00,600 --> 00:42:02,640 Speaker 5: finding all the money that we left in previous employers, 928 00:42:02,719 --> 00:42:05,279 Speaker 5: moving it over to our own self employed retirement plan 929 00:42:05,320 --> 00:42:06,719 Speaker 5: that we own, that we control and that. 930 00:42:06,680 --> 00:42:07,600 Speaker 4: We can help grow faster. 931 00:42:07,719 --> 00:42:09,600 Speaker 5: So that's the exercise that we do all of our 932 00:42:09,680 --> 00:42:11,920 Speaker 5: entrepreneur clients to make sure we're not leaving any money 933 00:42:12,200 --> 00:42:15,040 Speaker 5: in the past. And I think from a million and 934 00:42:15,080 --> 00:42:21,200 Speaker 5: money standpoint, we have so many tools in our in 935 00:42:21,239 --> 00:42:24,640 Speaker 5: our community to help our clients get to the next level. 936 00:42:24,880 --> 00:42:26,120 Speaker 5: And I think one of the best things that we 937 00:42:26,160 --> 00:42:28,000 Speaker 5: can do that we do for our clients is that 938 00:42:28,520 --> 00:42:34,040 Speaker 5: we give them one accountability to advisors that they can 939 00:42:34,080 --> 00:42:36,400 Speaker 5: work with to really help them maximize their money. But 940 00:42:36,520 --> 00:42:39,239 Speaker 5: also just giving them all the tools and resources and 941 00:42:39,280 --> 00:42:41,560 Speaker 5: things that we use for ourselves over the years to 942 00:42:41,600 --> 00:42:46,920 Speaker 5: really help them maximize their money and minimize their taxes. 943 00:42:46,960 --> 00:42:48,759 Speaker 5: And that's why, you know, all of our clients are 944 00:42:48,760 --> 00:42:51,200 Speaker 5: part of our mail and a Millionaire Club. Not only 945 00:42:51,239 --> 00:42:54,080 Speaker 5: are we helping them with the saving and investing part, 946 00:42:54,120 --> 00:42:57,520 Speaker 5: but helping them achieve net worth milestones. I don't think 947 00:42:57,520 --> 00:43:00,040 Speaker 5: we mentioned it earlier, but every year we having a 948 00:43:00,080 --> 00:43:04,120 Speaker 5: wart show where we celebrate our clients for hitting networth goals, 949 00:43:04,120 --> 00:43:06,200 Speaker 5: whether it's the firste hundred thousand networth, the first half 950 00:43:06,200 --> 00:43:10,040 Speaker 5: a million, their first million, their first five million, and 951 00:43:10,239 --> 00:43:12,720 Speaker 5: we celebrate our clients so that, in steat of money 952 00:43:12,719 --> 00:43:16,560 Speaker 5: being a taboo topic, is actually something that they're willing 953 00:43:16,640 --> 00:43:19,080 Speaker 5: to talk about, excited to talk about, because now we're 954 00:43:19,120 --> 00:43:23,080 Speaker 5: talking about different milestones that we're celebrating, hitting these wealth, 955 00:43:23,440 --> 00:43:26,120 Speaker 5: hitting these wealth markers. And I think in twenty twenty 956 00:43:26,160 --> 00:43:28,480 Speaker 5: four we helped our clients increase the networth by over 957 00:43:28,520 --> 00:43:30,440 Speaker 5: one hundred million dollars and. 958 00:43:30,640 --> 00:43:32,359 Speaker 4: We got to celebrate with them at the award show. 959 00:43:32,400 --> 00:43:34,239 Speaker 5: So I think it's just taking money from being a 960 00:43:34,280 --> 00:43:37,360 Speaker 5: taboo topic, and what Melon the Money is doing is 961 00:43:37,400 --> 00:43:39,200 Speaker 5: taking it and making it something. 962 00:43:39,000 --> 00:43:41,319 Speaker 4: That's worth talking about and something that's worth celebrating. 963 00:43:41,680 --> 00:43:44,439 Speaker 1: Black Tech Green Money is a production of Blavity, Afro Tech, 964 00:43:44,760 --> 00:43:47,800 Speaker 1: The Black Effect podcast, Networking Night Hire Media. It's produced 965 00:43:47,800 --> 00:43:49,720 Speaker 1: by Morgan debonn and me Well. 966 00:43:49,600 --> 00:43:52,239 Speaker 2: Lucas with the digital production support. 967 00:43:51,920 --> 00:43:55,120 Speaker 1: By Kate McDonald s Hurgan and Jada McGee. Special thank 968 00:43:55,160 --> 00:43:57,600 Speaker 1: you to Michael Davison Love Beech. Learn more about my 969 00:43:57,600 --> 00:44:00,000 Speaker 1: Guess of the Tech show Up is an Innovative's afrotech 970 00:44:00,160 --> 00:44:03,080 Speaker 1: dot com. The video version this episode will drop to 971 00:44:03,120 --> 00:44:06,279 Speaker 1: Black Tech Dream Money on YouTube, so'll tap in. Enjoy 972 00:44:06,280 --> 00:44:09,640 Speaker 1: your Black Tech Dream money, share us to somebody, Go 973 00:44:09,719 --> 00:44:10,360 Speaker 1: get your money. 974 00:44:10,960 --> 00:44:11,600 Speaker 2: Peace and love,