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Speaker 3: My graduates from my school being forced back.
Speaker 1: Drop Mike drop backdrop.
Speaker 3: Before we even talk about growing social media, I want
Speaker 3: to make this completely, you know, just put it out there.
Speaker 3: You don't have to go to your social media if
Speaker 3: you don't want to, right, It's not like something that
Speaker 3: a lot of time people feel pressured by the numbers
Speaker 3: of followers that they have. It doesn't matter, like everybody
Speaker 3: doesn't have to have a million followers, like you know,
Speaker 3: I know plenty of millionaires that have one hundred followers, right.
Speaker 3: I know plenty of people that are dead broke that
Speaker 3: have three million followers. Happens all the time. True, But
Speaker 3: but social media can be used as a very powerful
Speaker 3: marketing tool. So as an entrepreneur, as a small business person,
Speaker 3: as anybody, a musician, whatever, if you you want to
Speaker 3: you know, market yourself, social media is a great way
Speaker 3: to actually do that, right, So we'll talk about growing
Speaker 3: a social media presence. I'll talk about Instagram because that's
Speaker 3: what I know, right, That's that's my thing the world.
Speaker 3: So all right, so I'll tell the backstory on this.
Speaker 3: So they started two years ago, right. I was in
Speaker 3: California with my my man Mike. I was there, Yeah,
Speaker 3: you were there, left left left. He left the day
Speaker 3: he left, like two days early. So we were there
Speaker 3: for my birthday and like the last two days. When
Speaker 3: Troy left, we sat in a hotel room for like
Speaker 3: ten hours and we mapped out a strategy for me
Speaker 3: to grow on Instagram, right, because I was saying, like,
Speaker 3: you know, I want to I want to be like
Speaker 3: a financial guy on Instagram, but I only know how
Speaker 3: to go about it. But I feel like there was
Speaker 3: a need for it in the marketplace. So at the time,
Speaker 3: I had a private page to have five hundred followers.
Speaker 3: So we we talked about, Okay, different strategies that you
Speaker 3: can take. Right. So first thing that we did was
Speaker 3: figure out exactly like what my goals were. Right. So
Speaker 3: the first the first goal was to get five thousand followers, right,
Speaker 3: But we had history in growing an Instagram page prior
Speaker 3: to that. We talked about a little bit fashion. Yeah,
Speaker 3: we never We never put that out though. So fashion
Speaker 3: Wave is a It was a fashion blog that we
Speaker 3: started in twenty twelve, right because in twenty twelve I
Speaker 3: saw the direction that Instagram was going in. I like
Speaker 3: to call myself a visionary. I kind of saw it
Speaker 3: happened before it happened. So what happened is that, humbly speaking,
Speaker 3: I agree, let's go for it. I used to follow
Speaker 3: a page. I still do follow the page called fashion.
Speaker 3: What was the name of it?
Speaker 2: Oh man, I was gonna say fashion bomb, but it's not.
Speaker 2: That's not her.
Speaker 3: Yeah, it was a fashion page and most story is short.
Speaker 3: It's like a look book, right. But what I realized
Speaker 3: in twenty twelve was that they were putting like it
Speaker 3: would be a woman when it dressed, but then in
Speaker 3: the caption it would say where to get the dress from.
Speaker 3: So it was an ad but it was camouflaged as
Speaker 3: a regular post. Most people didn't realize what was going on.
Speaker 3: This is before it sponsored that. But I realized right away.
Speaker 3: I'm like, oh, this is brilliant, Like, this is a
Speaker 3: way where you can reach millions of people online. It's
Speaker 3: much cheaper. I was assuming for people to advertise on
Speaker 3: her Instagram page as opposed to go to like a
Speaker 3: magazine for TV, and it's much more effective.
Speaker 4: Right, Well, the funny thing is is to not to
Speaker 4: just hop in that real quick and we'll probably maybe
Speaker 4: go into the genesis of all this. But I had
Speaker 4: I had a clothing company for a long time before
Speaker 4: any of this. And I remember during the Instagram you
Speaker 4: know days of like the twenty twelves and up where yeah,
Speaker 4: that was the lick, like that was you know, you
Speaker 4: would go in there and you'd be like, oh, like
Speaker 4: this is you know, that was the algorithms kicked in
Speaker 4: and all the money. But that was a period of
Speaker 4: time where it was really like, oh, I can just
Speaker 4: put this out here, and you know, even if I
Speaker 4: only have three thousand people seeing, all three thousand of
Speaker 4: them are seeing, and I put my link in and
Speaker 4: we'll just go from there. I mean that, you know,
Speaker 4: that changed. That was the that was the way, that
Speaker 4: was the method.
Speaker 2: We sat here. It was in this house. We sat
Speaker 2: here and we were downstairs and you're like, yo, this
Speaker 2: is crazy, Like you can't I'll never forget you, Like yo,
Speaker 2: print is dead. Nobody anymore is dead. Said, this is
Speaker 2: the new wave right here.
Speaker 3: That's the fact that twenty two our set prints over.
Speaker 3: This is this is this is what it is.
Speaker 2: Right.
Speaker 3: I'm like, we got we gotta do this. So we
Speaker 3: started a fashion blog called fashion fashion Way, fashion Wave,
Speaker 3: fashion Way, two of these. Yeah, so we had the
Speaker 3: fashion wave right, and we built fashion Wave to like
Speaker 3: ten thousand followers and we got to thirteen. Yeah, it
Speaker 3: was pretty sizable. How we built fashion Wave was we
Speaker 3: did that. We kind of cheated on that. So this, yeah,
Speaker 3: it's full transparency. So there's there's websites and his apps
Speaker 3: where you can actually like other people's pictures. Yeah, and
Speaker 3: so the theory is that you liked enough pictures, then
Speaker 3: people see that you liked it, they'll look on your page,
Speaker 3: and then if your page is decent, then they'll fall
Speaker 3: turn around.
Speaker 4: It actually worked Instagram. I can't reiterate this enough. Before
Speaker 4: the algorithm kicked in, if you were any kind of like,
Speaker 4: you know, at any kind of savvy on Instagram, like
Speaker 4: it was so much easier to grow following or so
Speaker 4: much easier to monetize it. Like it was like my
Speaker 4: inbendingly easy compared to.
Speaker 3: Me, and it was so okay so we were doing
Speaker 3: that and it was growing at a pretty fast rate, right,
Speaker 3: and then we actually even paid for a shout out
Speaker 3: the shot out page. The shoutout page is too, so
Speaker 3: we paid for a shoutout that helped us, Like we
Speaker 3: paid for it was a shoutout page, like eight hundred
Speaker 3: thousand they shouted us out, and they off that shoutout.
Speaker 3: We got like two thousand followers.
Speaker 2: Yeah, and it's.
Speaker 3: Crazy, oh for sure.
Speaker 4: Yeah, it's so phone stopped working.
Speaker 3: It turn off after like a couple of months. Like
Speaker 3: we like I said, we got up to around twelve
Speaker 3: thousand followers. Now this is this is a cautionary tale though,
Speaker 3: so there's wait, so that's the this is the first
Speaker 3: experience with me growing a page, us growing a page, right.
Speaker 3: The only thing that we didn't do. That's another thing
Speaker 3: that you can do is you follow people and then
Speaker 3: you unfollow this app. This apps for that also. Now
Speaker 3: all of those ways work, shot pay for shoutouts, paid
Speaker 3: to like other people's pictures, paid to an app to
Speaker 3: follow some body, then unfollow them. Although they actually all work,
Speaker 3: but they're not effective because what happens is that you
Speaker 3: get followers, but they're ghost followers. Right, So what happens
Speaker 3: is that now they're not engaged. So you have ten
Speaker 3: thousand followers, but you might be getting fifty lights on
Speaker 3: your picture.
Speaker 2: Yeah, oh you get you have like fifty thousand followers
Speaker 2: and there's like two comments.
Speaker 3: Yeah, it's just crazy. It's not it's not it's not effective.
Speaker 3: It's a fast way to grow up page, but it's
Speaker 3: not effective. Right. So learning from that experience, fast forward
Speaker 3: like five years. When I was starting my page, I said,
Speaker 3: I don't want to do it that way. I want
Speaker 3: to do it organically. So I did it organically. And
Speaker 3: so the first thing I did was I talked to Valencia.
Speaker 3: She was a gift show. Yeah, so val she had
Speaker 3: a page when she had one hundred and sixty thousand,
Speaker 3: thousands followers something like that. She was She's mastered social media.
Speaker 3: So the first thing that she told me was, look
Speaker 3: what everybody else in your industry is doing, and do
Speaker 3: the complete opposite. The other way, do the complete opposite.
Speaker 2: Right.
Speaker 3: I didn't fully understand her first. It took me a while,
Speaker 3: but now I definitely understand that. So, right, A lot
Speaker 3: of it for me was trial and error. Right, So
Speaker 3: I was posting the first thing you have to do
Speaker 3: is post very consistently on Instagram. That's that's the biggest
Speaker 3: That's the number one thing you got ask the content.
Speaker 3: That's that's the first thing that will knock out ninety
Speaker 3: percent of the people right away. They're not consistent. It
Speaker 3: sounds like it's easy, but it's not. It's not not.
Speaker 3: So that's the first thing you have to do is
Speaker 3: post content, right. The next thing you have to do
Speaker 3: is actually figure out what kind of content you're gonna
Speaker 3: post and how is it different from everything else, and
Speaker 3: how is it going to be intriguing to the to
Speaker 3: the audience. Right. So, like for me personally, it took
Speaker 3: me a while to figure that out because at first
Speaker 3: I was just making like random selfie videos about finance
Speaker 3: and stuff like that. But even for me, it was
Speaker 3: kind of boring and it got some traction, but it
Speaker 3: was boring. But as I was doing that, I was
Speaker 3: still growing the page. It wasn't grown a lot, but
Speaker 3: it was growing, right. It would go from like a
Speaker 3: thousand two thousand three because I was just putting out
Speaker 3: constant content.
Speaker 2: You had clips of the classrooms.
Speaker 3: Yeah, I was pointing out classrooms when I was teaching
Speaker 3: financial literacy and stuff like that, and you know it
Speaker 3: was it was starting to pick up. But when I
Speaker 3: when my page really took off is when I completely
Speaker 3: rechanged it. So the first thing that Val told me
Speaker 3: to do was go look on your page and eliminate
Speaker 3: anything that is unrelated to what you're doing. So she
Speaker 3: told me that, like your Instagram page, if somebody just
Speaker 3: looks at it for the first time without reading your bio,
Speaker 3: they should be able to tell what you actually do. Right,
Speaker 3: a lot of times people have a lot of random
Speaker 3: different things on your Instagram page and you don't know
Speaker 3: what the person does, right, specialization exactly.
Speaker 2: How to get real art like white, white, black.
Speaker 3: Exactly. So that's that's one of the first That's the
Speaker 3: first thing that I did was I eliminated all of
Speaker 3: the things on my Instagram page that wasn't really related
Speaker 3: to what I wanted the public to see in that regards, right.
Speaker 3: The next thing I did was I started to dig
Speaker 3: deeper and offer more value than almost anybody else I
Speaker 3: would see it on Instagram. So I found my niche
Speaker 3: in sports and entertainment, but the financial backstories on it, right.
Speaker 3: So what I would do is I would research articles
Speaker 3: about different you know, topics, trending topics, and I would
Speaker 3: write I became like kind of a journalist, right, Like
Speaker 3: I would write like in depth, three paragraph write ups
Speaker 3: on it. And people really found that intriguing.
Speaker 2: Right, that did not have to cut you off. But
Speaker 2: like that was the part. I was like, wait, they
Speaker 2: didn't know these stories. I'm like, like you saw that post.
Speaker 2: I'm like, yeah, they didn't know. And when we saw
Speaker 2: the feedback, it was like.
Speaker 4: It was probably just your conversations. You're like, oh, this
Speaker 4: is what we know.
Speaker 2: And then and then some of them he posted, I'm like, wait,
Speaker 2: I didn't know that right now you got something.
Speaker 3: Yeah, So that and then I also fixed. So I'm
Speaker 3: learning as I'm going, right, So I said, okay, I
Speaker 3: found a nice niche with this. Then I also figured
Speaker 3: out that people like headlines, right, So I kind of
Speaker 3: as to the clickbait thing. Right, So in all my
Speaker 3: articles that I was writing, I use the app where
Speaker 3: I actually put the caption on it. So the caption
Speaker 3: is very important, right this. I can't stress this enough.
Speaker 3: The caption. If you're writing something, the caption is extremely
Speaker 3: important because that's what's going to get people's attention.
Speaker 2: Right.
Speaker 3: So I'll see an article. Now you have to be
Speaker 3: creative with this. You can't. I can't tell somebody how
Speaker 3: to actually make a caption that's going to get people interested.
Speaker 3: But you have to think, right, use your brain short,
Speaker 3: you don't. People don't like to read. This is something
Speaker 3: that is extremely important. People don't like to read. So
Speaker 3: the least amount of words that you can use the better,
Speaker 3: even with write ups. Right. This is something that Valve
Speaker 3: taught me. Also, At first, I was writing very long
Speaker 3: write ups. Anything more than three paragraphs, in my opinion,
Speaker 3: is too long. Even three poographs might be too long,
Speaker 3: but it might not be as long as it's intriguing.
Speaker 3: The key is to make it very detailed in a
Speaker 3: short amount of time. This is why the Instagram sixty
Speaker 3: second videos are perfect, because they say the average person's
Speaker 3: attention stand is like ten seconds or something. You lose
Speaker 3: people's attention very quickly. Right, So as I'm doing that,
Speaker 3: I figure I figured out how to capture people's attention
Speaker 3: by writing about sports entertainment. I use sports and entertainment
Speaker 3: because it's like a trojan horse, right. I know that
Speaker 3: people are interested in sports and entertainment pop culture more
Speaker 3: than anything else So if I'm a regular finance guy,
Speaker 3: I could talk about finance. I know that ninety percent
Speaker 3: of people don't care about that. But if I can
Speaker 3: talk about Alan Iverson and then talk about taxes, or
Speaker 3: if I can talk about Lebron Jain is entire and
Speaker 3: with entrepreneurship, nine times out of tend people are more
Speaker 3: likely to click on that or watch that video as
Speaker 3: opposed to something.
Speaker 2: That is built in, like the medicines in the candy.
Speaker 3: Exactly.
Speaker 4: I mean that's just the way any of it works.
Speaker 4: You know, you gotta in order to give them what
Speaker 4: they need, you gotta kind of them what they want.
Speaker 3: It works, yeah, exactly. And sports entertainment come naturally for
Speaker 3: me because those are two things.
Speaker 2: That I like, we argue about that that I love
Speaker 2: doing that.
Speaker 3: I've been doing that my whole life, right, So that's
Speaker 3: why I use sports entertainment. So I say that to say,
Speaker 3: as far as somebody going to an Instagram page, you
Speaker 3: have to think outside the box. It's a finance page,
Speaker 3: but I use sports and entertainment, which are directly related
Speaker 3: to finance.
Speaker 2: But it can be definitely is I mean it's a
Speaker 2: sports business, so.
Speaker 3: Exactly, definitely is so Another thing with that is now
Speaker 3: you have to figure out timing to post. Timing and
Speaker 3: post is very important. I see people posting at one
Speaker 3: o'clock in the morning. You have to figure out the
Speaker 3: top times to post. So me personally, my schedule usually
Speaker 3: on average is like eleven o'clock in New York East.
Speaker 3: To stand in the time eleven o'clock in the morning,
Speaker 3: I'll have a post, maybe like a write up right
Speaker 3: or like a picture or something like that. One I'll
Speaker 3: stretch it out three I'll do three hours right, so
Speaker 3: maybe like around one two o'clock midday, I'll post something else.
Speaker 3: I usually try to post videos at like five to
Speaker 3: six after people get off of work, because what I
Speaker 3: find is that a lot of times people work, it's
Speaker 3: hard for them to listen to videos while they're actually working.
Speaker 3: So I don't usually try to post videos. Sometimes I do,
Speaker 3: but most of the times I don't post videos during
Speaker 3: the daytime. I post videos at night. Not too late
Speaker 3: at night, though, Like right when people get off six
Speaker 3: o'clock is prime time, six seven o'clock Eastern Standard time,
Speaker 3: it's prime time, and post videos. That's just what works
Speaker 3: for me. Everybody's different. That's what it works for me.
Speaker 3: Everything well calculated. No, you have to be extremely calculated.
Speaker 3: Also as far as the Instagram, you gotta treat Instagram
Speaker 3: like a job. So my sleeping pattern has been off
Speaker 3: for the last two years.
Speaker 2: Yeah, this is this is yeah. No, yeah, it's a fact. No,
Speaker 2: it's a fact. I haven't had normal sleeping in two years.
Speaker 2: I told you that, man. Yeah, Like no, let me
Speaker 2: tell you. I can't tell you. So, like most people
Speaker 2: don't see this man, but like the earner leisure like
Speaker 2: really is a testament to what you're doing. So, like
Speaker 2: I know, like you're up till three in the morning
Speaker 2: most nights like this, this guy doesn't sleep like legit
Speaker 2: does not sleep, is up all day works. So sometimes
Speaker 2: like we'll be talking and I'm like, yo, like wake up, man,
Speaker 2: Like right, he's either here like super dedicated here or
Speaker 2: he's like typing up things like and we could be
Speaker 2: doing anything, like we could be having a conversation or
Speaker 2: we could be at dinner and he's constantly doing it.
Speaker 2: So like my thing was like I'm watching him grow
Speaker 2: and this is a testament too that people should learn.
Speaker 2: Like I want to see my brother win. I want
Speaker 2: to see him win. One hundred percent. So it's like,
Speaker 2: how can I make this a little bit easier for him?
Speaker 2: So I was like, you know what, you don't have
Speaker 2: to search anymore, right, anything I find I'm sitting were
Speaker 2: gonna get to page right right? You know what I'm
Speaker 2: just saying, like the testamentto what he's doing. Like legit.
Speaker 2: Like his mom came out to me and was like, Yo, listen, Troy,
Speaker 2: he gots to get some sleep. I'm like, yeah, I
Speaker 2: don't know if he knows how to anymore.
Speaker 4: If someone isn't concerned a little bit, I don't know.
Speaker 2: I don't know if he knows how to anymore, right, right, legit?
Speaker 3: Because like I always say, when you really scrambling, there's
Speaker 3: no there's no work hours. That's the difference. See people
Speaker 3: talk about being an entrepreneur and having their own business
Speaker 3: and really, but you got to understand the average person.
Speaker 3: We're trained for a schedule as humans. We go to
Speaker 3: we start school, and from kidneergarten to college, we have
Speaker 3: a schedule of like eight o'clock in the morning to
Speaker 3: like three o'clock in the afternoon. Even if you're in college,
Speaker 3: it's still kind of some schedule that you have to
Speaker 3: go through for classes, and then when you get a job,
Speaker 3: it's either nine to five, ten and six. Those are
Speaker 3: like usual hours jobs, right, So that's what we're trained
Speaker 3: to think. It's very different when you wake up at
Speaker 3: any time you want, you go to sleep anytime you want,
Speaker 3: and then you figure out the day as you go.
Speaker 3: You have to have a different type of mind and
Speaker 3: do that, right. But if you aren entrepreneur, that's what
Speaker 3: it really is. So for me, there's no workours. So
Speaker 3: I have the financial planning business I do during the day,
Speaker 3: the Instagram social media I do during the day, but
Speaker 3: also I do a lot of that at night, so
Speaker 3: I work better at night. So what I do is
Speaker 3: that from like from like eleven o'clock to like three
Speaker 3: block in the morning, that's when I work, you know
Speaker 3: what I mean. So I'll research stuff, then I'll have
Speaker 3: all my posts ready for the next day. It's like
Speaker 3: mail prep, right, I have it ready. So now okay,
Speaker 3: I have three posts already planned for the next day.
Speaker 3: So now we have two pages, and now I gotta
Speaker 3: have six posts planned for the next day that I know.
Speaker 3: I'm a post eleven, three and six, right. But then
Speaker 3: also with that you have to learn So I've seen
Speaker 3: a video with Nipsey Hustle before when he talked about
Speaker 3: in the early stages, he was his own engineer. He
Speaker 3: learned every part of the process. That's the same thing
Speaker 3: with me. I learned every part of the process. As
Speaker 3: far as how to make a post. It's not that easy.
Speaker 3: So it's different apps that I learned how to use.
Speaker 3: So the first thing I learned how to do was
Speaker 3: edit videos. So this app called Splice. So when you
Speaker 3: see a video, it's like if you watch a movie
Speaker 3: right in sixty seconds, for like the podcast, when we
Speaker 3: put clips on Instagram, that sixty second clip might be
Speaker 3: from a three minute video. I got to cut out
Speaker 3: the dead spaces. So a dead space is like this,
Speaker 3: like if I'm talking and then it's like five seconds
Speaker 3: of that little pregnant exactly five seconds means a lot
Speaker 3: for Instagram posts, right, so you got to cut that out.
Speaker 3: Or if I'm making a good point and then I
Speaker 3: just talk about some nonsense for a minute, but then
Speaker 3: I make another good point. Now I got to cut
Speaker 3: out that one minute, right, So and I learned how
Speaker 3: to do just by myself. I just it's not hard,
Speaker 3: but that's the app twice. Also, another app that I
Speaker 3: use is vont Viant is the app that I put
Speaker 3: the captions on the videos. Yeah, so that's that's the
Speaker 3: app called vaught. Sometimes you want to speed up a video,
Speaker 3: so video Speeder is a is an app that I
Speaker 3: use to speed up videos. Right, It's like you can
Speaker 3: have like a a video might be a minute in
Speaker 3: ten seconds, but you want to make it a minute.
Speaker 3: You speed it up so it actually fits in a minute.
Speaker 3: That's another that's another useful app as well. Then there's
Speaker 3: another app called Perfect Video. Perfect Video allows you to
Speaker 3: add music and then it does some other stuff. Right,
Speaker 3: So I say that to say that learning about apps,
Speaker 3: and this is why this conversation is valuable. Leading into
Speaker 3: apps is extremely important because you literally win in a
Speaker 3: day and age. Now where you can make you can
Speaker 3: teach yoursel how to make a movie. If you really
Speaker 3: are dedicated facts, dedicated enough facts, you don't have to
Speaker 3: pay anybody do anything.
Speaker 4: University of YouTube is what it is.
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Speaker 1: You just realized your business needed to hire someone yesterday.
Speaker 1: How can you find amazing candidates fast? Easy? Just use
Speaker 1: Indeed stop struggling to get your job posts seen on
Speaker 1: other job sites. With Indeed sponsored jobs, your post jumps
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Speaker 1: all you need.
Speaker 4: You flat out, you know, because everything I'm gonna need
Speaker 4: about all of those everything I do. I mean, I
Speaker 4: handle all the social media and everything and all the
Speaker 4: content for quick Track, and I mean I just I'm
Speaker 4: Premiere Pro and I just do everything through there. But
Speaker 4: like I mean, I have people who have gone to
Speaker 4: you know, LA Academy of Film and have been like,
Speaker 4: how'd you do that? And I'm like, I just YouTube this.
Speaker 3: Like what you're talking about?
Speaker 2: Everything everything like there.
Speaker 3: Is you know.
Speaker 4: My thing is, especially with creating any content, you just
Speaker 4: have to be able to formulate the question you want
Speaker 4: answered because there's an app for that.
Speaker 3: When they say there's app for that, there is. Yeah. Yeah, yeah,
Speaker 3: that's a fact. So then okay. So then also all right,
Speaker 3: so now we got to the content content. I can't
Speaker 3: struss this enough. The big one of the big mistakes
Speaker 3: that people make on social media is that they think
Speaker 3: quality is more important than content. It's not true. Content
Speaker 3: is more important in quality, right, What I mean by
Speaker 3: that is that you see a lot of people in
Speaker 3: their videos is it looks like Steven Spielberg music behind it,
Speaker 3: and don't they're not talking about anything? Right, Our videos
Speaker 3: shot on the iPhone with a five ninety nine app
Speaker 3: that I use to write the caption on it. It's
Speaker 3: not the best quality. Hopefully we will we will improve
Speaker 3: our quality.
Speaker 2: That's good too, though, because like the our audience gets
Speaker 2: to see us grow.
Speaker 4: The thing about that is as well as you know
Speaker 4: some wise people once told me this, but once you
Speaker 4: invest in upping your quality, you can never reverse. You know,
Speaker 4: you can never go back to just getting off the
Speaker 4: iPhone and going to work. So you want to stay
Speaker 4: in there as long as you possibly can.
Speaker 3: But yeah, yeah, that's true. And then also people care
Speaker 3: more about content that The example I always use is
Speaker 3: Bobby's murder, Right, That video was shot on an iPhone. Right,
Speaker 3: It was a catchy dance. He threw his hat in
Speaker 3: the air and never came back down. I literally looked
Speaker 3: up it never came back down. It was a good
Speaker 3: beat and just a good song, and it caught wildfire.
Speaker 4: It wasn't even his by the way, fun fact.
Speaker 3: It was, But I say that to say he didn't
Speaker 3: spend a million dollars on his video.
Speaker 2: Didn't happen. I mean those fire exactly.
Speaker 3: The people want what's authentic, they want what's real, and
Speaker 3: they want content. Content is more important. That's why we
Speaker 3: want to tell people all the time, like content content.
Speaker 3: It doesn't cost anything to pull your iPhone out and
Speaker 3: just start recording. Right, You're gonna figure it out as
Speaker 3: you go. But if you if you're waiting to like
Speaker 3: have the perfect lighting, have the perfect budget, you're always
Speaker 3: gonna be waiting because it's never nothing is ever going
Speaker 3: to be perfect. Right.
Speaker 2: We find that, I mean, we know that it's part
Speaker 2: of the game, that it's part of the content.
Speaker 3: Content is king, and you have to figure out content
Speaker 3: for yourself because nobody can tell you what kind of
Speaker 3: content you're gonna make, right. It got to be something
Speaker 3: that is unique and solely you. Right because even with me,
Speaker 3: like so when I started doing videos and then I
Speaker 3: started doing here's how like, I didn't see anybody else
Speaker 3: doing Here's how Nobody here's how like it would be
Speaker 3: like how to make a million dollars? Here's how You're
Speaker 3: on Instagram right now, you see a bunch of here's
Speaker 3: how video. But that's that's dope though, because that's saying
Speaker 3: that people find value in it.
Speaker 2: Right at first, it was like yo, I was like, yo,
Speaker 2: it's cool though, doing the impact.
Speaker 4: With with how connected we all are. You haven't done
Speaker 4: anything until someone copy.
Speaker 2: Yeah.
Speaker 3: But the thing about it is that because I even
Speaker 3: see seeing in doing it, I saw seeing.
Speaker 4: I got that, Yeah, that that would make me know,
Speaker 4: I'll be a little tight.
Speaker 3: But the thing about it is that they can never
Speaker 3: duplicate your brain, so it's nothing for me to come
Speaker 3: up with a new idea at all. So that's why
Speaker 3: it's like it's not even because things move so quick
Speaker 3: on the internet anyway, right, So that's another thing too.
Speaker 3: You have to be you can never stay stagnant and
Speaker 3: you have to stay up up to speed. So like
Speaker 3: now I'm noticing that Instagram TV is getting more views
Speaker 3: than Instagram videos. I think Instagram is doing that on purpose.
Speaker 3: So Instagram, this is something. This, This is not a
Speaker 3: conspiracy theory. Instagram has an algorithm, right, and they change
Speaker 3: their algorithm regularly. They change their algorithm regularly, and they
Speaker 3: also they they have all kinds of tricks in place
Speaker 3: to monitor and to restrict your growth if they feel.
Speaker 4: They want you have to pay Zuckerberg.
Speaker 2: It's the way it is.
Speaker 4: That's how they that's how they want. I mean, if
Speaker 4: you're not hip to it, if you don't actually strategize
Speaker 4: and go through it and kind of jump through the hoop,
Speaker 4: if you try to play the same game too long,
Speaker 4: they'll be like, all right, sick.
Speaker 3: You know, Mark Zuckerberg says, it happened to me. They
Speaker 3: become shadow band me twice. So if anybody is not
Speaker 3: familiar with shadow band, shadow band is when they limit
Speaker 3: the reach of your post without you actually knowing that
Speaker 3: they limit the reach of your posts. So what happens
Speaker 3: is that hashtags. Hashtags is also another great way to
Speaker 3: grow your following. Hashtags does work. They do work, but
Speaker 3: you have to be careful with hashtags, right because with hashtags,
Speaker 3: So what I was doing before is that like copy
Speaker 3: and paste, Like I think you're allowed to put thirty
Speaker 3: hashtags on a post, right, but I will copy and
Speaker 3: paste and put it in the caption because that way
Speaker 3: nobody can see it. It's kind of tacky to me
Speaker 3: to put it in your post, right, but it works.
Speaker 3: You can see the analytics on it and be like
Speaker 3: half of the people reached was reached through hashtags, right,
Speaker 3: But what happened is that if you use the same
Speaker 3: group of hashtags that copy and past the copy and paste,
Speaker 3: what happens is that now it alerts Instagram and they
Speaker 3: look at your account. They flag your account, right, so
Speaker 3: now they look at it like it might be spam.
Speaker 3: They shadow band. The first time I got shadow band,
Speaker 3: I didn't know what was going on. I just my
Speaker 3: post just dropped dramatically as far as engagement. How I
Speaker 3: learned I got shadowed. How I knew I got shadow
Speaker 3: band is that so I put a hashtag like one
Speaker 3: hashtag like early lesia on a post, and then I
Speaker 3: searched that hashtag and my post wasn't on there. So
Speaker 3: that means that they like they took the hashtag is
Speaker 3: on there, but it's not showing public right right right.
Speaker 3: And then I googled what that meant, and then I
Speaker 3: found out that that shadow band shadow band works. It's
Speaker 3: fourteen days to the exact moment. This is true because
Speaker 3: I tested it twice. It happened to me twice fourteen
Speaker 3: days to the exact moments. And now I don't even
Speaker 3: use hashtags at all, Yeah, hashtags.
Speaker 4: Are dead and that like that's a huge component. They're
Speaker 4: not dead, but it's it's you gotta mind your you know,
Speaker 4: you gotta kind of be mindful.
Speaker 3: Of you gotta gotta you gotta be very careful with hashtag.
Speaker 3: That's extremely important. Like I said, it's a great way
Speaker 3: to grow, but if you're using the same hashtags, you
Speaker 3: will get shadow band. So another thing I want to
Speaker 3: talk about is that a lot of times people are right,
Speaker 3: you're going into Instagram to monetage, right, It's important to
Speaker 3: know the numbers of monetization and what you're looking to do.
Speaker 3: So what I mean by that is that sometimes a
Speaker 3: page can have I'll give you an example. So I
Speaker 3: know a Instagram model bartender type. She has like let's
Speaker 3: say millions of followers, right, Like, let's say three million followers.
Speaker 3: I know somebody else who is just the regular person
Speaker 3: who has one hundred and fifty thousand followers, right the hundred.
Speaker 3: The person who has one hundred and fifty thousand followers
Speaker 3: I know for a fact, is making more money on
Speaker 3: Instagram than the three million dollar bartender. The reason why
Speaker 3: is that the three million follower bartender is limited in
Speaker 3: the post that she can monetize, right, It's like, how
Speaker 3: many companies are going to pay a bartender post? Like
Speaker 3: you're limited to lingerie tummy t's waistbands. Yeah, maybe fashion
Speaker 3: over if you're lucky, right, a very high get to it.
Speaker 3: Get to it. So now you have you have three
Speaker 3: million followers, but it's hard to monetize that. Where the
Speaker 3: person with one hundred and twenty followers a clean page.
Speaker 3: So now they have major corporations, Macy's, Calvin Klein, all
Speaker 3: kinds of stuff like that that are paying. Their budget
Speaker 3: is way higher, Oh for thousands of dollars. Yeah, one
Speaker 3: thousand dollars for one Instagram post. Right, So that's something
Speaker 3: to keep in mind too because also on YouTube, a
Speaker 3: YouTube channel, a financial YouTube channel like ours, make sure
Speaker 3: you subscribe to our YouTube. A financial YouTube channel could
Speaker 3: have let's say ten thousand follow ten thousand subscribers. That's
Speaker 3: more valuable than maybe even one hundred thousand followers to
Speaker 3: a page that's cursing, that has all kinds of stuff, right,
Speaker 3: because they're not gonna get ads. YouTube is very restrictive
Speaker 3: of who they give ads to they watch it. Even
Speaker 3: with our posts, we had we had one video with
Speaker 3: Al Harrington when we talked about the cannabis industry. We
Speaker 3: didn't get ads on that video because of this cannabis.
Speaker 2: The fact that the title had marijuana and it was enough.
Speaker 3: Oh no, for sure.
Speaker 2: I mean, I mean that's one of those examples where
Speaker 2: we're learning as we got.
Speaker 4: Move fast and break things.
Speaker 3: So when when you look at monetizing, so when I
Speaker 3: what I mean by that is that when you look
Speaker 3: to grow a page to monetize it, it's not always
Speaker 3: all about followers. It's about the content that you're putting
Speaker 3: out and the quality of you know your post and
Speaker 3: what you're doing. And also engagement is very important as well.
Speaker 3: So don't always get caught up in numbers because your
Speaker 3: smaller amount of numbers can actually be very valuable if
Speaker 3: a you have strong engagement and b you have clean
Speaker 3: content or content that can be valuable to people that
Speaker 3: want to use your page as a as a advertisement.
Speaker 3: And also also I will stress the fact that you
Speaker 3: have to you have to think about long term game.
Speaker 3: Right So what I mean by that is that people
Speaker 3: get in and that they want to make money in
Speaker 3: Instagram right away, it's obvious they get like three hundred followers,
Speaker 3: and they start trying to promote a seminar or come
Speaker 3: to my you know, online course. It's like, no, you don't.
Speaker 3: You don't even have a big enough platform.
Speaker 2: Right.
Speaker 3: You gotta give out samples first. You gotta give out
Speaker 3: samples first. Right, So it might take a year or
Speaker 3: two years of giving out free information, free host. You're
Speaker 3: growing your following. Now you can offer a paid product.
Speaker 3: It doesn't make sense to try to offer a paid
Speaker 3: product before you you've even established credibility. I see that
Speaker 3: all the time though. People are so thirsty for business.
Speaker 3: As soon as they get on Instagram. Two weeks later,
Speaker 3: I see them promoting paid events. Those are never gonna work.
Speaker 3: It's never gonna work. You have to grow your following
Speaker 3: and then you get money on the back end. The
Speaker 3: back end is always more lucrative than the front. And
Speaker 3: I can't stress that enough. People need patience. It doesn't
Speaker 3: happen overnight. Patience is very key, extremely key. And the
Speaker 3: last thing, the last thing that I'll talk about with
Speaker 3: the Instagram growth is that we talked about the long game.
Speaker 3: But also I cannot stress this enough. Either. You have
Speaker 3: to put in work. It sounds very sounds very easy.
Speaker 3: It's not. Social media is like any other job campaign
Speaker 3: that you're running. It takes time. It doesn't happen overnight.
Speaker 3: You have to sit down, figure out a strategy, figure
Speaker 3: out what works for you. Because everybody's different, right, you
Speaker 3: have to commit time into doing that. If you're not
Speaker 3: willing to commit time, maybe it's not for you. And
Speaker 3: that's fine. Like I said, you don't have everybody doesn't
Speaker 3: have to grow a social media page.
Speaker 2: Yeah, we got that was like a comment like somebody
Speaker 2: put in the comments when we would shouting out Mike,
Speaker 2: we shout out mic and it was like, well, if
Speaker 2: he has fifteen hundred, you have eight thousand, why then
Speaker 2: he do it for himself? And that was one of
Speaker 2: the things. It was just like, we don't he doesn't
Speaker 2: want to grow as past, right, We'd rather like if
Speaker 2: and our team is just like, yo, if the shot
Speaker 2: has this thing going, like, let's just support them.
Speaker 3: Yeah.
Speaker 4: So you know the funny thing is, and to piggyback
Speaker 4: off that point that I always think it's interesting because
Speaker 4: I've always really thought about like the disconnect between p
Speaker 4: people who want to grow their social media following and
Speaker 4: actually doing it. And I think it's funny because just
Speaker 4: because it's in an app they're looking for. You know,
Speaker 4: apps are mostly here to you know, automate to make
Speaker 4: things go faster in your life. So they think, like, oh,
Speaker 4: if I want to do this, there should be a
Speaker 4: way to also automate that process. But that's not the case,
Speaker 4: you know, It's it's they don't really don't give it
Speaker 4: the proper respect of like, yeah, that dude who got
Speaker 4: you know, even a fifty thousand you know, sweat equity
Speaker 4: went into.
Speaker 3: That and also to it, so a lot of times.
Speaker 3: So like earn a Lesia, right, So it took me
Speaker 3: two years to grow my personal page from five hundred
Speaker 3: thousand followers to right now I'm at eighty. But like,
Speaker 3: let's say, in January, I was at fifty thousand. So
Speaker 3: it took me two years to grow my personal page
Speaker 3: from zero pretty much to fifty. Earn a Lisia I
Speaker 3: started because I run the early Leisia page. I started
Speaker 3: Earning a Lesion in January. It took me six months
Speaker 3: to scale earn Alesia from zero to seventy thousand. The
Speaker 3: reason being it's a lot easier to scale a page
Speaker 3: when you already have another page, Right, That's something that
Speaker 3: people don't realize enough either. Even with starting a podcast,
Speaker 3: people try to start a podcast with one hundred followers,
Speaker 3: you don't have an audience. What are you who's gonna
Speaker 3: list all leverage? It's all about it's easier to scale.
Speaker 3: It's easy to scale a page from another page. It's
Speaker 3: also easier to scale a brand as opposed to a person.
Speaker 3: People are more likely to follow a brand page than
Speaker 3: they are a personal page. And your leasure is growing
Speaker 3: faster at a faster rate than my own personal page,
Speaker 3: people are more likely. It's just human nature. I don't
Speaker 3: know why. People are more likely to follow something that
Speaker 3: doesn't directly attached to one person as they are to
Speaker 3: a one person's personal page.
Speaker 2: And that the point, it's like, your leader has seventy thousand, right,
Speaker 2: I think I might have just cracked a thousand, But
Speaker 2: I'm like that's like I'm still fine, Like there's there's
Speaker 2: no social equity that comes with that. For me, It's
Speaker 2: like I'd rather build the brand. Lets Shotty build his
Speaker 2: personal brand and just add value to what we're doing already.
Speaker 4: People want to be a part of something right right right,
Speaker 4: you know, you know, like you're you're buying into like
Speaker 4: I said to piggyback off you if yours. If it's
Speaker 4: one person, they might like that one person, but they're
Speaker 4: trying to buy into something bigger than that. Earn your
Speaker 4: Leisure is so much bigger, you know, it's on the
Speaker 4: t shirts. It's so much bigger than just like, oh
Speaker 4: that's a good post.
Speaker 3: You just yeah and that and that, and that's fine
Speaker 3: because your leasure grows. I grow, also he grows. And
Speaker 3: also that The last common I'm gonna make on that
Speaker 3: is it TeamWorks. As I said, I run the early
Speaker 3: Leasia page as far as putting a post, but I
Speaker 3: have help so Troy. The formerly we have for Earn
Speaker 3: Leasia is that Troy sends twenty four hours. Troy sends
Speaker 3: me articles in the morning, different financial articles. Then I
Speaker 3: review the list of articles that he sends me and
Speaker 3: I kind of pick which ones would be good for
Speaker 3: Earn your Lesia. I post it and then I do
Speaker 3: like a short write up of it, so now I
Speaker 3: don't have to look for articles. Troy does that, he
Speaker 3: sends it to me, and then I do what I do.
Speaker 3: So he's doing what he does best. I'm doing what
Speaker 3: I do best, and we work together as a team.
Speaker 3: It's as opposed to him trying to post that's not
Speaker 3: truly his thing.
Speaker 2: You know. No, I'm gonna tell you, like the first
Speaker 2: two weeks, like I was like finding posts and I'd
Speaker 2: be up at like five thirty, like I told people,
Speaker 2: like I'm up at five thirty. I know he's going
Speaker 2: to sleep at three. I'm making up at five thirty.
Speaker 2: And I would try to write these things and I'm like,
Speaker 2: you know what, he's mastered this, Like why I don't
Speaker 2: have to reinvent this, Like I'm gonna let him be great.
Speaker 2: I'm gonna take some of the load over him. Like
Speaker 2: I'll just send him everything I find. That's just a team.
Speaker 4: Where a good team is it's not hey, I need
Speaker 4: you to learn this, it's you're really good at this,
Speaker 4: So we're gonna exactly down on what you do.
Speaker 2: A lot of people are in trouble doing this. It's like, way,
Speaker 2: he's getting all the shine, He's getting all the shine.
Speaker 2: He's eighty that I'm like, looking, that's my real brother.
Speaker 2: Like if you see him, then you see me. That's
Speaker 2: what is how I'm feeling. And it takes a lot
Speaker 2: of maturity and it takes humility to get to that
Speaker 2: point where it's like, you know what, we're all winning.
Speaker 2: If he wins, we're all winning, you know what I mean.
Speaker 2: But like a lot of times in our community we
Speaker 2: don't work together and we can't do that. It's like, wait,
Speaker 2: he's shining, Nah, I gotta shine too. Like nah, if
Speaker 2: he shines, we all shining. Yeah.
Speaker 3: So that is my Instagram Growth Totorris step by step
Speaker 3: booklet for you to get I G on tech. And
Speaker 3: also one last thing, engagement is extremely important and every
Speaker 3: try to try to engage with your followers as much
Speaker 3: as possible. Instagram lives is extremely valuable. That's a good
Speaker 3: way to establish engagement. And then also comments, just reply
Speaker 3: to as many comments as you possibly can't reply to
Speaker 3: me and dms as you possibly cant, especially in the
Speaker 3: early stages because now like for us, it's hard to
Speaker 3: respond dms because we get so many, but in the
Speaker 3: early stages when you don't have a lot, take your
Speaker 3: time respond to dms.
Speaker 2: Every single one.
Speaker 3: Respond to comments because a it helps your engagement, especially
Speaker 3: in the comments, and then also it's just it shows
Speaker 3: the people that you're actually.
Speaker 2: Your care Yeah, and there's a face I.
Speaker 3: Cannot I cannot understate that overstate that enough, like you
Speaker 3: have to you have to engage and build a community.
Speaker 3: It's not it's not just like you. It has to
Speaker 3: be a community. So, yeah, can we do one thing?
Speaker 2: Can we do it? Like when you started your page
Speaker 2: right like after the l A trip, Like I don't
Speaker 2: know if you we spoke about this before, but there
Speaker 2: was a there was like a movie that we put
Speaker 2: together for you. Yeah. Right, it was the original hashtag
Speaker 2: and Thealisia. Can we can we put that out this week?
Speaker 3: Possibly?
Speaker 2: Y'all gonna thank me later. Yeah, it should come out.
Speaker 2: That's great.
Speaker 3: What he's referring to is that. So yeah, we had,
Speaker 3: like I said, I tried everything. So when I first
Speaker 3: started the social media campaign, I had Mike. We filmed
Speaker 3: the like a mini movie, and we had like two
Speaker 3: two models and it was like a day in the life.
Speaker 3: And I was like waking up my first screenplay, like
Speaker 3: reading the Wall Street Journey, working out. It's like it
Speaker 3: was like traveling like through me throughout the course of
Speaker 3: the day.
Speaker 4: It's my favorite thing already know.
Speaker 2: This idea we were like working out. He was like,
Speaker 2: we like literally wrote this. It was great, and we
Speaker 2: wrote it out screen and you know what.
Speaker 3: And I realized that we're gonna promote it on Instagram,
Speaker 3: and I realized before I never put it out, and
Speaker 3: I'm like, this is corny, Like.
Speaker 4: It didn't pass your test.
Speaker 3: This is a little weird. This isn't Yeah, this isn't
Speaker 3: what I want to do right, And I want it
Speaker 3: to be more substance than just me paying models to
Speaker 3: just run around with me. And you know what, I'm saying,
Speaker 3: like it's not that's important, but no, that's important. But
Speaker 3: I'm just saying that's important as far as substance. You
Speaker 3: don't have rebstence. You don't have substance. Ye, you gotta
Speaker 3: have sub so they're not gonna get it. Uh, it's
Speaker 3: it's out there now.
Speaker 4: I don't know. I mean people maybe string it out
Speaker 4: for as long as you can drop it one day,
Speaker 4: shout out to buy the merch. They're going to do
Speaker 4: a packet. You're gonna get a DVD.
Speaker 3: Yeah, shout out to shout out to the crew that
Speaker 3: I put that to you.
Speaker 2: Other for.
Speaker 3: My graduates from my school being forced back. Drop bags
Speaker 3: drop Mike, drop bag, drop drop.
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