WEBVTT - Study Hall: How to Grow Your Social Media Following 0:00:00.400 --> 0:00:04.280 You just realized your business needed to hire someone yesterday. 0:00:04.800 --> 0:00:09.520 How can you find amazing candidates fast? Easy? Just use Indeed. 0:00:09.960 --> 0:00:12.680 Stop struggling to get your job posts seen on other 0:00:12.760 --> 0:00:16.439 job sites. With Indeed sponsored jobs, your post jumps to 0:00:16.480 --> 0:00:19.000 the top of the page for your relevant candidates, so 0:00:19.120 --> 0:00:22.119 you can reach the people you want faster. According to 0:00:22.160 --> 0:00:26.120 Indeed data, sponsored jobs posted directly on Indeed have forty 0:00:26.120 --> 0:00:30.040 five percent more applications than non sponsored jobs. Don't wait 0:00:30.080 --> 0:00:33.519 any longer, speed up your hiring right now with Indeed, 0:00:33.960 --> 0:00:36.200 and listeners of this show will get a seventy five 0:00:36.280 --> 0:00:39.440 dollars sponsored job credit to get your jobs more visibility 0:00:39.600 --> 0:00:45.320 at indeed dot com slash pod Katz thirteen. Just go 0:00:45.360 --> 0:00:50.120 to Indeed dot com slash pod katz thirteen right now 0:00:50.479 --> 0:00:53.040 and support our show by saying you heard about Indeed 0:00:53.080 --> 0:00:57.400 on this podcast. Terms and conditions apply. Hiring Indeed is 0:00:57.440 --> 0:00:58.080 all you need. 0:01:05.800 --> 0:01:08.440 Earners, Listen up. When people all around the world first 0:01:08.480 --> 0:01:11.360 started going out protesting this summer, you'd hear it over 0:01:11.440 --> 0:01:15.440 and over. This time is different, But how and who 0:01:15.440 --> 0:01:17.560 are the people trying to make it different? And give 0:01:17.760 --> 0:01:21.759 us new podcast resistance posts, SAYI T John Thomas Jr. 0:01:21.920 --> 0:01:24.000 Brings us stories from the front lines of the movement 0:01:24.040 --> 0:01:27.119 for black lives, told by the generation fighting for the change. 0:01:27.480 --> 0:01:29.959 It's a show about people refusing to accept things as 0:01:29.959 --> 0:01:32.160 they are and how we can make sure this time 0:01:32.400 --> 0:01:35.839 really is different. Resistance is out now, follow and listen 0:01:35.959 --> 0:01:42.240 for free on Spotify. 0:01:43.200 --> 0:01:47.000 My graduates from my school being forced back. 0:01:46.880 --> 0:01:50.720 Drop Mike drop backdrop. 0:02:01.960 --> 0:02:03.800 Before we even talk about growing social media, I want 0:02:03.800 --> 0:02:06.040 to make this completely, you know, just put it out there. 0:02:06.080 --> 0:02:07.400 You don't have to go to your social media if 0:02:07.400 --> 0:02:09.160 you don't want to, right, It's not like something that 0:02:09.200 --> 0:02:11.240 a lot of time people feel pressured by the numbers 0:02:11.280 --> 0:02:14.600 of followers that they have. It doesn't matter, like everybody 0:02:15.120 --> 0:02:17.200 doesn't have to have a million followers, like you know, 0:02:17.360 --> 0:02:21.480 I know plenty of millionaires that have one hundred followers, right. 0:02:21.800 --> 0:02:23.560 I know plenty of people that are dead broke that 0:02:23.600 --> 0:02:27.399 have three million followers. Happens all the time. True, But 0:02:27.400 --> 0:02:31.320 but social media can be used as a very powerful 0:02:31.520 --> 0:02:35.600 marketing tool. So as an entrepreneur, as a small business person, 0:02:35.639 --> 0:02:38.400 as anybody, a musician, whatever, if you you want to 0:02:38.560 --> 0:02:43.520 you know, market yourself, social media is a great way 0:02:43.560 --> 0:02:48.160 to actually do that, right, So we'll talk about growing 0:02:48.200 --> 0:02:50.400 a social media presence. I'll talk about Instagram because that's 0:02:50.400 --> 0:02:52.840 what I know, right, That's that's my thing the world. 0:02:54.160 --> 0:02:55.840 So all right, so I'll tell the backstory on this. 0:02:56.000 --> 0:02:58.680 So they started two years ago, right. I was in 0:02:58.680 --> 0:03:02.280 California with my my man Mike. I was there, Yeah, 0:03:02.320 --> 0:03:08.800 you were there, left left left. He left the day 0:03:09.000 --> 0:03:11.959 he left, like two days early. So we were there 0:03:11.960 --> 0:03:15.079 for my birthday and like the last two days. When 0:03:15.080 --> 0:03:18.000 Troy left, we sat in a hotel room for like 0:03:18.040 --> 0:03:20.360 ten hours and we mapped out a strategy for me 0:03:20.400 --> 0:03:22.760 to grow on Instagram, right, because I was saying, like, 0:03:22.760 --> 0:03:24.160 you know, I want to I want to be like 0:03:24.200 --> 0:03:26.960 a financial guy on Instagram, but I only know how 0:03:27.000 --> 0:03:28.160 to go about it. But I feel like there was 0:03:28.200 --> 0:03:31.160 a need for it in the marketplace. So at the time, 0:03:31.280 --> 0:03:33.359 I had a private page to have five hundred followers. 0:03:33.440 --> 0:03:38.160 So we we talked about, Okay, different strategies that you 0:03:38.200 --> 0:03:42.440 can take. Right. So first thing that we did was 0:03:42.760 --> 0:03:46.480 figure out exactly like what my goals were. Right. So 0:03:46.520 --> 0:03:49.600 the first the first goal was to get five thousand followers, right, 0:03:49.920 --> 0:03:54.640 But we had history in growing an Instagram page prior 0:03:54.680 --> 0:03:57.119 to that. We talked about a little bit fashion. Yeah, 0:03:57.120 --> 0:03:59.520 we never We never put that out though. So fashion 0:03:59.520 --> 0:04:03.280 Wave is a It was a fashion blog that we 0:04:03.360 --> 0:04:07.960 started in twenty twelve, right because in twenty twelve I 0:04:08.080 --> 0:04:10.880 saw the direction that Instagram was going in. I like 0:04:10.920 --> 0:04:13.120 to call myself a visionary. I kind of saw it 0:04:13.320 --> 0:04:17.960 happened before it happened. So what happened is that, humbly speaking, 0:04:18.320 --> 0:04:20.679 I agree, let's go for it. I used to follow 0:04:20.720 --> 0:04:23.360 a page. I still do follow the page called fashion. 0:04:23.400 --> 0:04:24.080 What was the name of it? 0:04:24.760 --> 0:04:29.160 Oh man, I was gonna say fashion bomb, but it's not. 0:04:29.240 --> 0:04:29.760 That's not her. 0:04:29.880 --> 0:04:33.200 Yeah, it was a fashion page and most story is short. 0:04:33.279 --> 0:04:35.680 It's like a look book, right. But what I realized 0:04:35.720 --> 0:04:39.480 in twenty twelve was that they were putting like it 0:04:39.520 --> 0:04:42.159 would be a woman when it dressed, but then in 0:04:42.240 --> 0:04:44.520 the caption it would say where to get the dress from. 0:04:44.920 --> 0:04:47.840 So it was an ad but it was camouflaged as 0:04:47.839 --> 0:04:51.120 a regular post. Most people didn't realize what was going on. 0:04:51.240 --> 0:04:54.200 This is before it sponsored that. But I realized right away. 0:04:54.240 --> 0:04:55.839 I'm like, oh, this is brilliant, Like, this is a 0:04:55.880 --> 0:04:58.800 way where you can reach millions of people online. It's 0:04:58.880 --> 0:05:02.560 much cheaper. I was assuming for people to advertise on 0:05:02.600 --> 0:05:05.080 her Instagram page as opposed to go to like a 0:05:05.160 --> 0:05:08.560 magazine for TV, and it's much more effective. 0:05:08.640 --> 0:05:10.800 Right, Well, the funny thing is is to not to 0:05:10.880 --> 0:05:12.839 just hop in that real quick and we'll probably maybe 0:05:12.880 --> 0:05:14.560 go into the genesis of all this. But I had 0:05:14.720 --> 0:05:16.880 I had a clothing company for a long time before 0:05:16.920 --> 0:05:19.760 any of this. And I remember during the Instagram you 0:05:19.800 --> 0:05:22.760 know days of like the twenty twelves and up where yeah, 0:05:22.800 --> 0:05:24.279 that was the lick, like that was you know, you 0:05:24.279 --> 0:05:26.400 would go in there and you'd be like, oh, like 0:05:26.440 --> 0:05:28.520 this is you know, that was the algorithms kicked in 0:05:28.560 --> 0:05:30.840 and all the money. But that was a period of 0:05:30.839 --> 0:05:33.160 time where it was really like, oh, I can just 0:05:33.440 --> 0:05:35.479 put this out here, and you know, even if I 0:05:35.520 --> 0:05:38.240 only have three thousand people seeing, all three thousand of 0:05:38.240 --> 0:05:41.200 them are seeing, and I put my link in and 0:05:41.240 --> 0:05:42.960 we'll just go from there. I mean that, you know, 0:05:43.000 --> 0:05:45.000 that changed. That was the that was the way, that 0:05:45.120 --> 0:05:45.720 was the method. 0:05:46.360 --> 0:05:48.560 We sat here. It was in this house. We sat 0:05:48.560 --> 0:05:51.480 here and we were downstairs and you're like, yo, this 0:05:51.560 --> 0:05:53.680 is crazy, Like you can't I'll never forget you, Like yo, 0:05:53.800 --> 0:05:58.520 print is dead. Nobody anymore is dead. Said, this is 0:05:58.560 --> 0:05:59.440 the new wave right here. 0:05:59.520 --> 0:06:01.599 That's the fact that twenty two our set prints over. 0:06:02.080 --> 0:06:03.240 This is this is this is what it is. 0:06:03.320 --> 0:06:03.400 Right. 0:06:04.200 --> 0:06:05.719 I'm like, we got we gotta do this. So we 0:06:05.760 --> 0:06:09.880 started a fashion blog called fashion fashion Way, fashion Wave, 0:06:10.000 --> 0:06:13.359 fashion Way, two of these. Yeah, so we had the 0:06:13.360 --> 0:06:16.520 fashion wave right, and we built fashion Wave to like 0:06:16.560 --> 0:06:19.400 ten thousand followers and we got to thirteen. Yeah, it 0:06:19.440 --> 0:06:22.440 was pretty sizable. How we built fashion Wave was we 0:06:22.520 --> 0:06:26.760 did that. We kind of cheated on that. So this, yeah, 0:06:27.000 --> 0:06:30.600 it's full transparency. So there's there's websites and his apps 0:06:30.600 --> 0:06:33.520 where you can actually like other people's pictures. Yeah, and 0:06:33.600 --> 0:06:37.280 so the theory is that you liked enough pictures, then 0:06:38.080 --> 0:06:40.640 people see that you liked it, they'll look on your page, 0:06:40.680 --> 0:06:42.479 and then if your page is decent, then they'll fall 0:06:42.520 --> 0:06:43.080 turn around. 0:06:43.560 --> 0:06:47.880 It actually worked Instagram. I can't reiterate this enough. Before 0:06:47.920 --> 0:06:51.040 the algorithm kicked in, if you were any kind of like, 0:06:51.520 --> 0:06:54.279 you know, at any kind of savvy on Instagram, like 0:06:54.560 --> 0:06:57.280 it was so much easier to grow following or so 0:06:57.400 --> 0:06:59.839 much easier to monetize it. Like it was like my 0:07:00.080 --> 0:07:01.440 inbendingly easy compared to. 0:07:01.400 --> 0:07:04.599 Me, and it was so okay so we were doing 0:07:04.640 --> 0:07:07.960 that and it was growing at a pretty fast rate, right, 0:07:08.240 --> 0:07:10.400 and then we actually even paid for a shout out 0:07:11.640 --> 0:07:13.760 the shot out page. The shoutout page is too, so 0:07:13.800 --> 0:07:17.000 we paid for a shoutout that helped us, Like we 0:07:17.040 --> 0:07:18.880 paid for it was a shoutout page, like eight hundred 0:07:18.920 --> 0:07:22.160 thousand they shouted us out, and they off that shoutout. 0:07:22.200 --> 0:07:23.520 We got like two thousand followers. 0:07:23.600 --> 0:07:25.160 Yeah, and it's. 0:07:25.040 --> 0:07:25.960 Crazy, oh for sure. 0:07:26.000 --> 0:07:28.080 Yeah, it's so phone stopped working. 0:07:28.160 --> 0:07:30.560 It turn off after like a couple of months. Like 0:07:30.560 --> 0:07:33.000 we like I said, we got up to around twelve 0:07:33.040 --> 0:07:37.160 thousand followers. Now this is this is a cautionary tale though, 0:07:37.360 --> 0:07:39.600 so there's wait, so that's the this is the first 0:07:39.640 --> 0:07:42.080 experience with me growing a page, us growing a page, right. 0:07:43.200 --> 0:07:45.200 The only thing that we didn't do. That's another thing 0:07:45.240 --> 0:07:48.480 that you can do is you follow people and then 0:07:48.520 --> 0:07:50.960 you unfollow this app. This apps for that also. Now 0:07:51.560 --> 0:07:56.000 all of those ways work, shot pay for shoutouts, paid 0:07:56.160 --> 0:07:59.400 to like other people's pictures, paid to an app to 0:07:59.440 --> 0:08:02.800 follow some body, then unfollow them. Although they actually all work, 0:08:03.280 --> 0:08:06.240 but they're not effective because what happens is that you 0:08:06.280 --> 0:08:09.040 get followers, but they're ghost followers. Right, So what happens 0:08:09.080 --> 0:08:12.080 is that now they're not engaged. So you have ten 0:08:12.160 --> 0:08:14.480 thousand followers, but you might be getting fifty lights on 0:08:14.480 --> 0:08:14.880 your picture. 0:08:15.000 --> 0:08:17.520 Yeah, oh you get you have like fifty thousand followers 0:08:17.560 --> 0:08:19.360 and there's like two comments. 0:08:19.440 --> 0:08:23.880 Yeah, it's just crazy. It's not it's not it's not effective. 0:08:23.920 --> 0:08:25.480 It's a fast way to grow up page, but it's 0:08:25.480 --> 0:08:31.320 not effective. Right. So learning from that experience, fast forward 0:08:31.400 --> 0:08:33.600 like five years. When I was starting my page, I said, 0:08:33.559 --> 0:08:34.600 I don't want to do it that way. I want 0:08:34.640 --> 0:08:38.000 to do it organically. So I did it organically. And 0:08:38.080 --> 0:08:40.920 so the first thing I did was I talked to Valencia. 0:08:41.040 --> 0:08:43.280 She was a gift show. Yeah, so val she had 0:08:43.320 --> 0:08:45.000 a page when she had one hundred and sixty thousand, 0:08:45.200 --> 0:08:48.840 thousands followers something like that. She was She's mastered social media. 0:08:48.920 --> 0:08:51.280 So the first thing that she told me was, look 0:08:51.320 --> 0:08:53.360 what everybody else in your industry is doing, and do 0:08:53.440 --> 0:08:55.920 the complete opposite. The other way, do the complete opposite. 0:08:56.000 --> 0:08:56.120 Right. 0:08:56.120 --> 0:08:59.080 I didn't fully understand her first. It took me a while, 0:08:59.120 --> 0:09:02.680 but now I definitely understand that. So, right, A lot 0:09:02.679 --> 0:09:04.760 of it for me was trial and error. Right, So 0:09:05.440 --> 0:09:07.520 I was posting the first thing you have to do 0:09:07.559 --> 0:09:09.960 is post very consistently on Instagram. That's that's the biggest 0:09:10.160 --> 0:09:14.440 That's the number one thing you got ask the content. 0:09:14.600 --> 0:09:18.319 That's that's the first thing that will knock out ninety 0:09:18.320 --> 0:09:20.360 percent of the people right away. They're not consistent. It 0:09:20.360 --> 0:09:25.439 sounds like it's easy, but it's not. It's not not. 0:09:25.640 --> 0:09:27.200 So that's the first thing you have to do is 0:09:27.200 --> 0:09:29.520 post content, right. The next thing you have to do 0:09:29.640 --> 0:09:31.800 is actually figure out what kind of content you're gonna 0:09:31.800 --> 0:09:33.720 post and how is it different from everything else, and 0:09:33.760 --> 0:09:35.440 how is it going to be intriguing to the to 0:09:35.480 --> 0:09:39.200 the audience. Right. So, like for me personally, it took 0:09:39.240 --> 0:09:41.079 me a while to figure that out because at first 0:09:41.080 --> 0:09:44.680 I was just making like random selfie videos about finance 0:09:44.720 --> 0:09:46.680 and stuff like that. But even for me, it was 0:09:46.760 --> 0:09:49.760 kind of boring and it got some traction, but it 0:09:49.800 --> 0:09:51.319 was boring. But as I was doing that, I was 0:09:51.360 --> 0:09:53.280 still growing the page. It wasn't grown a lot, but 0:09:53.320 --> 0:09:55.760 it was growing, right. It would go from like a 0:09:55.880 --> 0:09:58.120 thousand two thousand three because I was just putting out 0:09:58.200 --> 0:09:59.800 constant content. 0:10:00.040 --> 0:10:01.400 You had clips of the classrooms. 0:10:01.720 --> 0:10:03.800 Yeah, I was pointing out classrooms when I was teaching 0:10:04.160 --> 0:10:05.920 financial literacy and stuff like that, and you know it 0:10:05.960 --> 0:10:09.000 was it was starting to pick up. But when I 0:10:09.040 --> 0:10:12.599 when my page really took off is when I completely 0:10:12.679 --> 0:10:15.360 rechanged it. So the first thing that Val told me 0:10:15.400 --> 0:10:17.720 to do was go look on your page and eliminate 0:10:17.880 --> 0:10:21.079 anything that is unrelated to what you're doing. So she 0:10:21.400 --> 0:10:24.280 told me that, like your Instagram page, if somebody just 0:10:24.280 --> 0:10:27.079 looks at it for the first time without reading your bio, 0:10:27.320 --> 0:10:30.600 they should be able to tell what you actually do. Right, 0:10:30.800 --> 0:10:33.040 a lot of times people have a lot of random 0:10:33.080 --> 0:10:35.240 different things on your Instagram page and you don't know 0:10:35.240 --> 0:10:38.920 what the person does, right, specialization exactly. 0:10:38.600 --> 0:10:41.840 How to get real art like white, white, black. 0:10:43.200 --> 0:10:44.880 Exactly. So that's that's one of the first That's the 0:10:44.880 --> 0:10:46.800 first thing that I did was I eliminated all of 0:10:46.840 --> 0:10:49.920 the things on my Instagram page that wasn't really related 0:10:49.960 --> 0:10:53.240 to what I wanted the public to see in that regards, right. 0:10:53.520 --> 0:10:55.880 The next thing I did was I started to dig 0:10:55.920 --> 0:11:00.960 deeper and offer more value than almost anybody else I 0:11:00.960 --> 0:11:04.080 would see it on Instagram. So I found my niche 0:11:04.080 --> 0:11:07.199 in sports and entertainment, but the financial backstories on it, right. 0:11:07.360 --> 0:11:09.600 So what I would do is I would research articles 0:11:10.320 --> 0:11:14.959 about different you know, topics, trending topics, and I would 0:11:14.960 --> 0:11:17.439 write I became like kind of a journalist, right, Like 0:11:17.480 --> 0:11:22.000 I would write like in depth, three paragraph write ups 0:11:22.520 --> 0:11:26.559 on it. And people really found that intriguing. 0:11:26.120 --> 0:11:28.000 Right, that did not have to cut you off. But 0:11:28.080 --> 0:11:30.480 like that was the part. I was like, wait, they 0:11:30.480 --> 0:11:33.240 didn't know these stories. I'm like, like you saw that post. 0:11:33.280 --> 0:11:35.120 I'm like, yeah, they didn't know. And when we saw 0:11:35.120 --> 0:11:35.920 the feedback, it was like. 0:11:35.880 --> 0:11:38.600 It was probably just your conversations. You're like, oh, this 0:11:38.640 --> 0:11:39.120 is what we know. 0:11:39.160 --> 0:11:41.240 And then and then some of them he posted, I'm like, wait, 0:11:41.280 --> 0:11:44.439 I didn't know that right now you got something. 0:11:44.520 --> 0:11:47.880 Yeah, So that and then I also fixed. So I'm 0:11:47.960 --> 0:11:50.599 learning as I'm going, right, So I said, okay, I 0:11:50.840 --> 0:11:54.400 found a nice niche with this. Then I also figured 0:11:54.400 --> 0:11:59.880 out that people like headlines, right, So I kind of 0:12:00.080 --> 0:12:02.720 as to the clickbait thing. Right, So in all my 0:12:03.800 --> 0:12:08.240 articles that I was writing, I use the app where 0:12:08.360 --> 0:12:11.760 I actually put the caption on it. So the caption 0:12:11.880 --> 0:12:14.080 is very important, right this. I can't stress this enough. 0:12:14.160 --> 0:12:16.640 The caption. If you're writing something, the caption is extremely 0:12:16.679 --> 0:12:18.480 important because that's what's going to get people's attention. 0:12:18.600 --> 0:12:18.840 Right. 0:12:19.280 --> 0:12:23.000 So I'll see an article. Now you have to be 0:12:23.040 --> 0:12:25.520 creative with this. You can't. I can't tell somebody how 0:12:25.520 --> 0:12:29.160 to actually make a caption that's going to get people interested. 0:12:29.200 --> 0:12:32.240 But you have to think, right, use your brain short, 0:12:32.360 --> 0:12:34.640 you don't. People don't like to read. This is something 0:12:34.640 --> 0:12:37.600 that is extremely important. People don't like to read. So 0:12:38.559 --> 0:12:42.760 the least amount of words that you can use the better, 0:12:43.040 --> 0:12:45.320 even with write ups. Right. This is something that Valve 0:12:45.320 --> 0:12:47.800 taught me. Also, At first, I was writing very long 0:12:48.720 --> 0:12:52.320 write ups. Anything more than three paragraphs, in my opinion, 0:12:52.360 --> 0:12:54.640 is too long. Even three poographs might be too long, 0:12:54.640 --> 0:12:56.559 but it might not be as long as it's intriguing. 0:12:57.280 --> 0:13:03.000 The key is to make it very detailed in a 0:13:03.120 --> 0:13:06.040 short amount of time. This is why the Instagram sixty 0:13:06.080 --> 0:13:08.880 second videos are perfect, because they say the average person's 0:13:08.880 --> 0:13:11.440 attention stand is like ten seconds or something. You lose 0:13:11.440 --> 0:13:15.760 people's attention very quickly. Right, So as I'm doing that, 0:13:16.120 --> 0:13:20.319 I figure I figured out how to capture people's attention 0:13:20.840 --> 0:13:23.720 by writing about sports entertainment. I use sports and entertainment 0:13:23.720 --> 0:13:26.120 because it's like a trojan horse, right. I know that 0:13:26.120 --> 0:13:29.480 people are interested in sports and entertainment pop culture more 0:13:29.520 --> 0:13:32.480 than anything else So if I'm a regular finance guy, 0:13:32.520 --> 0:13:35.000 I could talk about finance. I know that ninety percent 0:13:35.080 --> 0:13:38.040 of people don't care about that. But if I can 0:13:38.080 --> 0:13:41.240 talk about Alan Iverson and then talk about taxes, or 0:13:41.240 --> 0:13:43.160 if I can talk about Lebron Jain is entire and 0:13:43.200 --> 0:13:47.120 with entrepreneurship, nine times out of tend people are more 0:13:47.360 --> 0:13:51.120 likely to click on that or watch that video as 0:13:51.120 --> 0:13:51.880 opposed to something. 0:13:51.760 --> 0:13:53.439 That is built in, like the medicines in the candy. 0:13:53.520 --> 0:13:53.840 Exactly. 0:13:54.920 --> 0:13:56.400 I mean that's just the way any of it works. 0:13:57.000 --> 0:13:59.000 You know, you gotta in order to give them what 0:13:59.040 --> 0:14:00.720 they need, you gotta kind of them what they want. 0:14:00.800 --> 0:14:05.120 It works, yeah, exactly. And sports entertainment come naturally for 0:14:05.160 --> 0:14:06.240 me because those are two things. 0:14:06.080 --> 0:14:07.880 That I like, we argue about that that I love 0:14:07.960 --> 0:14:08.240 doing that. 0:14:08.960 --> 0:14:10.960 I've been doing that my whole life, right, So that's 0:14:10.960 --> 0:14:13.199 why I use sports entertainment. So I say that to say, 0:14:13.200 --> 0:14:15.000 as far as somebody going to an Instagram page, you 0:14:15.080 --> 0:14:18.240 have to think outside the box. It's a finance page, 0:14:18.559 --> 0:14:22.080 but I use sports and entertainment, which are directly related 0:14:22.080 --> 0:14:22.760 to finance. 0:14:23.000 --> 0:14:25.840 But it can be definitely is I mean it's a 0:14:25.880 --> 0:14:26.920 sports business, so. 0:14:27.000 --> 0:14:29.800 Exactly, definitely is so Another thing with that is now 0:14:29.840 --> 0:14:32.440 you have to figure out timing to post. Timing and 0:14:32.520 --> 0:14:34.880 post is very important. I see people posting at one 0:14:34.880 --> 0:14:37.880 o'clock in the morning. You have to figure out the 0:14:37.920 --> 0:14:41.520 top times to post. So me personally, my schedule usually 0:14:41.600 --> 0:14:43.920 on average is like eleven o'clock in New York East. 0:14:43.920 --> 0:14:45.680 To stand in the time eleven o'clock in the morning, 0:14:46.040 --> 0:14:50.520 I'll have a post, maybe like a write up right 0:14:51.440 --> 0:14:55.360 or like a picture or something like that. One I'll 0:14:55.400 --> 0:14:57.600 stretch it out three I'll do three hours right, so 0:14:57.960 --> 0:15:01.600 maybe like around one two o'clock midday, I'll post something else. 0:15:01.880 --> 0:15:03.880 I usually try to post videos at like five to 0:15:03.960 --> 0:15:06.400 six after people get off of work, because what I 0:15:06.440 --> 0:15:08.760 find is that a lot of times people work, it's 0:15:08.760 --> 0:15:11.240 hard for them to listen to videos while they're actually working. 0:15:11.920 --> 0:15:14.200 So I don't usually try to post videos. Sometimes I do, 0:15:14.320 --> 0:15:16.160 but most of the times I don't post videos during 0:15:16.200 --> 0:15:19.480 the daytime. I post videos at night. Not too late 0:15:19.520 --> 0:15:21.560 at night, though, Like right when people get off six 0:15:21.600 --> 0:15:24.120 o'clock is prime time, six seven o'clock Eastern Standard time, 0:15:24.120 --> 0:15:26.720 it's prime time, and post videos. That's just what works 0:15:26.760 --> 0:15:28.520 for me. Everybody's different. That's what it works for me. 0:15:28.640 --> 0:15:31.320 Everything well calculated. No, you have to be extremely calculated. 0:15:31.440 --> 0:15:35.120 Also as far as the Instagram, you gotta treat Instagram 0:15:35.120 --> 0:15:39.520 like a job. So my sleeping pattern has been off 0:15:39.560 --> 0:15:40.480 for the last two years. 0:15:40.800 --> 0:15:43.560 Yeah, this is this is yeah. No, yeah, it's a fact. No, 0:15:43.600 --> 0:15:47.080 it's a fact. I haven't had normal sleeping in two years. 0:15:47.120 --> 0:15:49.520 I told you that, man. Yeah, Like no, let me 0:15:49.520 --> 0:15:51.600 tell you. I can't tell you. So, like most people 0:15:51.600 --> 0:15:53.520 don't see this man, but like the earner leisure like 0:15:53.800 --> 0:15:56.120 really is a testament to what you're doing. So, like 0:15:57.040 --> 0:15:59.240 I know, like you're up till three in the morning 0:15:59.320 --> 0:16:02.120 most nights like this, this guy doesn't sleep like legit 0:16:02.200 --> 0:16:04.840 does not sleep, is up all day works. So sometimes 0:16:04.840 --> 0:16:08.200 like we'll be talking and I'm like, yo, like wake up, man, 0:16:08.280 --> 0:16:12.320 Like right, he's either here like super dedicated here or 0:16:12.360 --> 0:16:14.760 he's like typing up things like and we could be 0:16:14.920 --> 0:16:16.760 doing anything, like we could be having a conversation or 0:16:16.800 --> 0:16:19.120 we could be at dinner and he's constantly doing it. 0:16:19.560 --> 0:16:21.920 So like my thing was like I'm watching him grow 0:16:21.920 --> 0:16:23.640 and this is a testament too that people should learn. 0:16:23.680 --> 0:16:26.280 Like I want to see my brother win. I want 0:16:26.280 --> 0:16:28.240 to see him win. One hundred percent. So it's like, 0:16:28.720 --> 0:16:30.640 how can I make this a little bit easier for him? 0:16:30.880 --> 0:16:33.440 So I was like, you know what, you don't have 0:16:33.480 --> 0:16:37.080 to search anymore, right, anything I find I'm sitting were 0:16:37.120 --> 0:16:39.880 gonna get to page right right? You know what I'm 0:16:39.880 --> 0:16:43.600 just saying, like the testamentto what he's doing. Like legit. 0:16:43.840 --> 0:16:46.800 Like his mom came out to me and was like, Yo, listen, Troy, 0:16:46.800 --> 0:16:48.280 he gots to get some sleep. I'm like, yeah, I 0:16:48.280 --> 0:16:49.760 don't know if he knows how to anymore. 0:16:49.800 --> 0:16:52.880 If someone isn't concerned a little bit, I don't know. 0:16:53.200 --> 0:16:55.760 I don't know if he knows how to anymore, right, right, legit? 0:16:56.200 --> 0:16:59.280 Because like I always say, when you really scrambling, there's 0:16:59.280 --> 0:17:02.480 no there's no work hours. That's the difference. See people 0:17:02.480 --> 0:17:04.520 talk about being an entrepreneur and having their own business 0:17:04.520 --> 0:17:07.280 and really, but you got to understand the average person. 0:17:07.280 --> 0:17:09.720 We're trained for a schedule as humans. We go to 0:17:09.760 --> 0:17:14.639 we start school, and from kidneergarten to college, we have 0:17:14.720 --> 0:17:17.639 a schedule of like eight o'clock in the morning to 0:17:17.680 --> 0:17:19.720 like three o'clock in the afternoon. Even if you're in college, 0:17:19.760 --> 0:17:21.520 it's still kind of some schedule that you have to 0:17:21.520 --> 0:17:23.920 go through for classes, and then when you get a job, 0:17:24.119 --> 0:17:26.040 it's either nine to five, ten and six. Those are 0:17:26.040 --> 0:17:28.560 like usual hours jobs, right, So that's what we're trained 0:17:28.600 --> 0:17:32.439 to think. It's very different when you wake up at 0:17:32.440 --> 0:17:34.720 any time you want, you go to sleep anytime you want, 0:17:34.760 --> 0:17:36.080 and then you figure out the day as you go. 0:17:37.720 --> 0:17:39.159 You have to have a different type of mind and 0:17:39.200 --> 0:17:42.320 do that, right. But if you aren entrepreneur, that's what 0:17:42.359 --> 0:17:44.960 it really is. So for me, there's no workours. So 0:17:45.440 --> 0:17:48.320 I have the financial planning business I do during the day, 0:17:48.520 --> 0:17:51.840 the Instagram social media I do during the day, but 0:17:52.040 --> 0:17:54.560 also I do a lot of that at night, so 0:17:54.680 --> 0:17:56.199 I work better at night. So what I do is 0:17:56.240 --> 0:17:59.840 that from like from like eleven o'clock to like three 0:18:00.000 --> 0:18:02.720 block in the morning, that's when I work, you know 0:18:02.760 --> 0:18:04.919 what I mean. So I'll research stuff, then I'll have 0:18:05.080 --> 0:18:07.639 all my posts ready for the next day. It's like 0:18:07.720 --> 0:18:10.480 mail prep, right, I have it ready. So now okay, 0:18:10.520 --> 0:18:13.080 I have three posts already planned for the next day. 0:18:13.520 --> 0:18:15.440 So now we have two pages, and now I gotta 0:18:15.440 --> 0:18:17.800 have six posts planned for the next day that I know. 0:18:17.800 --> 0:18:21.160 I'm a post eleven, three and six, right. But then 0:18:21.200 --> 0:18:24.120 also with that you have to learn So I've seen 0:18:24.240 --> 0:18:26.320 a video with Nipsey Hustle before when he talked about 0:18:26.760 --> 0:18:28.520 in the early stages, he was his own engineer. He 0:18:28.640 --> 0:18:30.520 learned every part of the process. That's the same thing 0:18:30.520 --> 0:18:32.920 with me. I learned every part of the process. As 0:18:32.920 --> 0:18:35.719 far as how to make a post. It's not that easy. 0:18:35.880 --> 0:18:37.560 So it's different apps that I learned how to use. 0:18:37.760 --> 0:18:39.000 So the first thing I learned how to do was 0:18:39.119 --> 0:18:42.560 edit videos. So this app called Splice. So when you 0:18:42.600 --> 0:18:44.280 see a video, it's like if you watch a movie 0:18:44.320 --> 0:18:47.040 right in sixty seconds, for like the podcast, when we 0:18:47.080 --> 0:18:50.560 put clips on Instagram, that sixty second clip might be 0:18:50.560 --> 0:18:53.000 from a three minute video. I got to cut out 0:18:53.000 --> 0:18:55.359 the dead spaces. So a dead space is like this, 0:18:55.520 --> 0:18:58.640 like if I'm talking and then it's like five seconds 0:18:58.640 --> 0:19:03.400 of that little pregnant exactly five seconds means a lot 0:19:03.640 --> 0:19:05.880 for Instagram posts, right, so you got to cut that out. 0:19:06.000 --> 0:19:08.480 Or if I'm making a good point and then I 0:19:08.520 --> 0:19:10.159 just talk about some nonsense for a minute, but then 0:19:10.160 --> 0:19:12.840 I make another good point. Now I got to cut 0:19:12.840 --> 0:19:15.560