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Speaker 1: Drop Mike drop backdrop.

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Speaker 3: Before we even talk about growing social media, I want

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Speaker 3: to make this completely, you know, just put it out there.

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Speaker 3: You don't have to go to your social media if

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Speaker 3: you don't want to, right, It's not like something that

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Speaker 3: a lot of time people feel pressured by the numbers

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Speaker 3: of followers that they have. It doesn't matter, like everybody

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Speaker 3: doesn't have to have a million followers, like you know,

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Speaker 3: I know plenty of millionaires that have one hundred followers, right.

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Speaker 3: I know plenty of people that are dead broke that

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Speaker 3: have three million followers. Happens all the time. True, But

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Speaker 3: but social media can be used as a very powerful

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Speaker 3: marketing tool. So as an entrepreneur, as a small business person,

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Speaker 3: as anybody, a musician, whatever, if you you want to

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Speaker 3: you know, market yourself, social media is a great way

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Speaker 3: to actually do that, right, So we'll talk about growing

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Speaker 3: a social media presence. I'll talk about Instagram because that's

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Speaker 3: what I know, right, That's that's my thing the world.

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Speaker 3: So all right, so I'll tell the backstory on this.

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Speaker 3: So they started two years ago, right. I was in

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Speaker 3: California with my my man Mike. I was there, Yeah,

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Speaker 3: you were there, left left left. He left the day

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Speaker 3: he left, like two days early. So we were there

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Speaker 3: for my birthday and like the last two days. When

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Speaker 3: Troy left, we sat in a hotel room for like

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Speaker 3: ten hours and we mapped out a strategy for me

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Speaker 3: to grow on Instagram, right, because I was saying, like,

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Speaker 3: you know, I want to I want to be like

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Speaker 3: a financial guy on Instagram, but I only know how

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Speaker 3: to go about it. But I feel like there was

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Speaker 3: a need for it in the marketplace. So at the time,

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Speaker 3: I had a private page to have five hundred followers.

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Speaker 3: So we we talked about, Okay, different strategies that you

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Speaker 3: can take. Right. So first thing that we did was

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Speaker 3: figure out exactly like what my goals were. Right. So

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Speaker 3: the first the first goal was to get five thousand followers, right,

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Speaker 3: But we had history in growing an Instagram page prior

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Speaker 3: to that. We talked about a little bit fashion. Yeah,

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Speaker 3: we never We never put that out though. So fashion

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Speaker 3: Wave is a It was a fashion blog that we

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Speaker 3: started in twenty twelve, right because in twenty twelve I

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Speaker 3: saw the direction that Instagram was going in. I like

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Speaker 3: to call myself a visionary. I kind of saw it

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Speaker 3: happened before it happened. So what happened is that, humbly speaking,

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Speaker 3: I agree, let's go for it. I used to follow

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Speaker 3: a page. I still do follow the page called fashion.

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Speaker 3: What was the name of it?

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Speaker 2: Oh man, I was gonna say fashion bomb, but it's not.

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Speaker 2: That's not her.

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Speaker 3: Yeah, it was a fashion page and most story is short.

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Speaker 3: It's like a look book, right. But what I realized

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Speaker 3: in twenty twelve was that they were putting like it

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Speaker 3: would be a woman when it dressed, but then in

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Speaker 3: the caption it would say where to get the dress from.

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Speaker 3: So it was an ad but it was camouflaged as

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Speaker 3: a regular post. Most people didn't realize what was going on.

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Speaker 3: This is before it sponsored that. But I realized right away.

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Speaker 3: I'm like, oh, this is brilliant, Like, this is a

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Speaker 3: way where you can reach millions of people online. It's

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Speaker 3: much cheaper. I was assuming for people to advertise on

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Speaker 3: her Instagram page as opposed to go to like a

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Speaker 3: magazine for TV, and it's much more effective.

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Speaker 4: Right, Well, the funny thing is is to not to

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Speaker 4: just hop in that real quick and we'll probably maybe

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Speaker 4: go into the genesis of all this. But I had

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Speaker 4: I had a clothing company for a long time before

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Speaker 4: any of this. And I remember during the Instagram you

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Speaker 4: know days of like the twenty twelves and up where yeah,

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Speaker 4: that was the lick, like that was you know, you

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Speaker 4: would go in there and you'd be like, oh, like

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Speaker 4: this is you know, that was the algorithms kicked in

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Speaker 4: and all the money. But that was a period of

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Speaker 4: time where it was really like, oh, I can just

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Speaker 4: put this out here, and you know, even if I

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Speaker 4: only have three thousand people seeing, all three thousand of

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Speaker 4: them are seeing, and I put my link in and

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Speaker 4: we'll just go from there. I mean that, you know,

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Speaker 4: that changed. That was the that was the way, that

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Speaker 4: was the method.

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Speaker 2: We sat here. It was in this house. We sat

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Speaker 2: here and we were downstairs and you're like, yo, this

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Speaker 2: is crazy, Like you can't I'll never forget you, Like yo,

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Speaker 2: print is dead. Nobody anymore is dead. Said, this is

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Speaker 2: the new wave right here.

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Speaker 3: That's the fact that twenty two our set prints over.

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Speaker 3: This is this is this is what it is.

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Speaker 2: Right.

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Speaker 3: I'm like, we got we gotta do this. So we

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Speaker 3: started a fashion blog called fashion fashion Way, fashion Wave,

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Speaker 3: fashion Way, two of these. Yeah, so we had the

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Speaker 3: fashion wave right, and we built fashion Wave to like

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Speaker 3: ten thousand followers and we got to thirteen. Yeah, it

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Speaker 3: was pretty sizable. How we built fashion Wave was we

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Speaker 3: did that. We kind of cheated on that. So this, yeah,

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Speaker 3: it's full transparency. So there's there's websites and his apps

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Speaker 3: where you can actually like other people's pictures. Yeah, and

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Speaker 3: so the theory is that you liked enough pictures, then

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Speaker 3: people see that you liked it, they'll look on your page,

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Speaker 3: and then if your page is decent, then they'll fall

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Speaker 3: turn around.

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Speaker 4: It actually worked Instagram. I can't reiterate this enough. Before

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Speaker 4: the algorithm kicked in, if you were any kind of like,

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Speaker 4: you know, at any kind of savvy on Instagram, like

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Speaker 4: it was so much easier to grow following or so

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Speaker 4: much easier to monetize it. Like it was like my

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Speaker 4: inbendingly easy compared to.

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Speaker 3: Me, and it was so okay so we were doing

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Speaker 3: that and it was growing at a pretty fast rate, right,

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Speaker 3: and then we actually even paid for a shout out

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Speaker 3: the shot out page. The shoutout page is too, so

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Speaker 3: we paid for a shoutout that helped us, Like we

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Speaker 3: paid for it was a shoutout page, like eight hundred

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Speaker 3: thousand they shouted us out, and they off that shoutout.

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Speaker 3: We got like two thousand followers.

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Speaker 2: Yeah, and it's.

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Speaker 3: Crazy, oh for sure.

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Speaker 4: Yeah, it's so phone stopped working.

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Speaker 3: It turn off after like a couple of months. Like

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Speaker 3: we like I said, we got up to around twelve

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Speaker 3: thousand followers. Now this is this is a cautionary tale though,

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Speaker 3: so there's wait, so that's the this is the first

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Speaker 3: experience with me growing a page, us growing a page, right.

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Speaker 3: The only thing that we didn't do. That's another thing

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Speaker 3: that you can do is you follow people and then

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Speaker 3: you unfollow this app. This apps for that also. Now

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Speaker 3: all of those ways work, shot pay for shoutouts, paid

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Speaker 3: to like other people's pictures, paid to an app to

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Speaker 3: follow some body, then unfollow them. Although they actually all work,

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Speaker 3: but they're not effective because what happens is that you

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Speaker 3: get followers, but they're ghost followers. Right, So what happens

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Speaker 3: is that now they're not engaged. So you have ten

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Speaker 3: thousand followers, but you might be getting fifty lights on

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Speaker 3: your picture.

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Speaker 2: Yeah, oh you get you have like fifty thousand followers

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Speaker 2: and there's like two comments.

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Speaker 3: Yeah, it's just crazy. It's not it's not it's not effective.

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Speaker 3: It's a fast way to grow up page, but it's

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Speaker 3: not effective. Right. So learning from that experience, fast forward

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Speaker 3: like five years. When I was starting my page, I said,

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Speaker 3: I don't want to do it that way. I want

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Speaker 3: to do it organically. So I did it organically. And

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Speaker 3: so the first thing I did was I talked to Valencia.

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Speaker 3: She was a gift show. Yeah, so val she had

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Speaker 3: a page when she had one hundred and sixty thousand,

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Speaker 3: thousands followers something like that. She was She's mastered social media.

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Speaker 3: So the first thing that she told me was, look

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Speaker 3: what everybody else in your industry is doing, and do

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Speaker 3: the complete opposite. The other way, do the complete opposite.

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Speaker 2: Right.

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Speaker 3: I didn't fully understand her first. It took me a while,

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Speaker 3: but now I definitely understand that. So, right, A lot

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Speaker 3: of it for me was trial and error. Right, So

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Speaker 3: I was posting the first thing you have to do

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Speaker 3: is post very consistently on Instagram. That's that's the biggest

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Speaker 3: That's the number one thing you got ask the content.

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Speaker 3: That's that's the first thing that will knock out ninety

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Speaker 3: percent of the people right away. They're not consistent. It

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Speaker 3: sounds like it's easy, but it's not. It's not not.

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Speaker 3: So that's the first thing you have to do is

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Speaker 3: post content, right. The next thing you have to do

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Speaker 3: is actually figure out what kind of content you're gonna

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Speaker 3: post and how is it different from everything else, and

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Speaker 3: how is it going to be intriguing to the to

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Speaker 3: the audience. Right. So, like for me personally, it took

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Speaker 3: me a while to figure that out because at first

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Speaker 3: I was just making like random selfie videos about finance

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Speaker 3: and stuff like that. But even for me, it was

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Speaker 3: kind of boring and it got some traction, but it

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Speaker 3: was boring. But as I was doing that, I was

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Speaker 3: still growing the page. It wasn't grown a lot, but

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Speaker 3: it was growing, right. It would go from like a

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Speaker 3: thousand two thousand three because I was just putting out

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Speaker 3: constant content.

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Speaker 2: You had clips of the classrooms.

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Speaker 3: Yeah, I was pointing out classrooms when I was teaching

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Speaker 3: financial literacy and stuff like that, and you know it

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Speaker 3: was it was starting to pick up. But when I

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Speaker 3: when my page really took off is when I completely

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Speaker 3: rechanged it. So the first thing that Val told me

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Speaker 3: to do was go look on your page and eliminate

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Speaker 3: anything that is unrelated to what you're doing. So she

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Speaker 3: told me that, like your Instagram page, if somebody just

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Speaker 3: looks at it for the first time without reading your bio,

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Speaker 3: they should be able to tell what you actually do. Right,

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Speaker 3: a lot of times people have a lot of random

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Speaker 3: different things on your Instagram page and you don't know

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Speaker 3: what the person does, right, specialization exactly.

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Speaker 2: How to get real art like white, white, black.

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Speaker 3: Exactly. So that's that's one of the first That's the

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Speaker 3: first thing that I did was I eliminated all of

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Speaker 3: the things on my Instagram page that wasn't really related

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Speaker 3: to what I wanted the public to see in that regards, right.

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Speaker 3: The next thing I did was I started to dig

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Speaker 3: deeper and offer more value than almost anybody else I

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Speaker 3: would see it on Instagram. So I found my niche

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Speaker 3: in sports and entertainment, but the financial backstories on it, right.

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Speaker 3: So what I would do is I would research articles

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Speaker 3: about different you know, topics, trending topics, and I would

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Speaker 3: write I became like kind of a journalist, right, Like

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Speaker 3: I would write like in depth, three paragraph write ups

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Speaker 3: on it. And people really found that intriguing.

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Speaker 2: Right, that did not have to cut you off. But

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Speaker 2: like that was the part. I was like, wait, they

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Speaker 2: didn't know these stories. I'm like, like you saw that post.

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Speaker 2: I'm like, yeah, they didn't know. And when we saw

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Speaker 2: the feedback, it was like.

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Speaker 4: It was probably just your conversations. You're like, oh, this

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Speaker 4: is what we know.

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Speaker 2: And then and then some of them he posted, I'm like, wait,

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Speaker 2: I didn't know that right now you got something.

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Speaker 3: Yeah, So that and then I also fixed. So I'm

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Speaker 3: learning as I'm going, right, So I said, okay, I

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Speaker 3: found a nice niche with this. Then I also figured

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Speaker 3: out that people like headlines, right, So I kind of

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Speaker 3: as to the clickbait thing. Right, So in all my

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Speaker 3: articles that I was writing, I use the app where

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Speaker 3: I actually put the caption on it. So the caption

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Speaker 3: is very important, right this. I can't stress this enough.

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Speaker 3: The caption. If you're writing something, the caption is extremely

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Speaker 3: important because that's what's going to get people's attention.

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Speaker 2: Right.

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Speaker 3: So I'll see an article. Now you have to be

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Speaker 3: creative with this. You can't. I can't tell somebody how

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Speaker 3: to actually make a caption that's going to get people interested.

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Speaker 3: But you have to think, right, use your brain short,

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Speaker 3: you don't. People don't like to read. This is something

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Speaker 3: that is extremely important. People don't like to read. So

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Speaker 3: the least amount of words that you can use the better,

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Speaker 3: even with write ups. Right. This is something that Valve

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Speaker 3: taught me. Also, At first, I was writing very long

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Speaker 3: write ups. Anything more than three paragraphs, in my opinion,

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Speaker 3: is too long. Even three poographs might be too long,

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Speaker 3: but it might not be as long as it's intriguing.

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Speaker 3: The key is to make it very detailed in a

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Speaker 3: short amount of time. This is why the Instagram sixty

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Speaker 3: second videos are perfect, because they say the average person's

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Speaker 3: attention stand is like ten seconds or something. You lose

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Speaker 3: people's attention very quickly. Right, So as I'm doing that,

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Speaker 3: I figure I figured out how to capture people's attention

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Speaker 3: by writing about sports entertainment. I use sports and entertainment

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Speaker 3: because it's like a trojan horse, right. I know that

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Speaker 3: people are interested in sports and entertainment pop culture more

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Speaker 3: than anything else So if I'm a regular finance guy,

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Speaker 3: I could talk about finance. I know that ninety percent

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Speaker 3: of people don't care about that. But if I can

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Speaker 3: talk about Alan Iverson and then talk about taxes, or

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Speaker 3: if I can talk about Lebron Jain is entire and

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Speaker 3: with entrepreneurship, nine times out of tend people are more

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Speaker 3: likely to click on that or watch that video as

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Speaker 3: opposed to something.

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Speaker 2: That is built in, like the medicines in the candy.

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Speaker 3: Exactly.

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Speaker 4: I mean that's just the way any of it works.

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Speaker 4: You know, you gotta in order to give them what

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Speaker 4: they need, you gotta kind of them what they want.

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Speaker 3: It works, yeah, exactly. And sports entertainment come naturally for

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Speaker 3: me because those are two things.

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Speaker 2: That I like, we argue about that that I love

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Speaker 2: doing that.

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Speaker 3: I've been doing that my whole life, right, So that's

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Speaker 3: why I use sports entertainment. So I say that to say,

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Speaker 3: as far as somebody going to an Instagram page, you

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Speaker 3: have to think outside the box. It's a finance page,

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Speaker 3: but I use sports and entertainment, which are directly related

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Speaker 3: to finance.

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Speaker 2: But it can be definitely is I mean it's a

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Speaker 2: sports business, so.

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Speaker 3: Exactly, definitely is so Another thing with that is now

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Speaker 3: you have to figure out timing to post. Timing and

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Speaker 3: post is very important. I see people posting at one

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Speaker 3: o'clock in the morning. You have to figure out the

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Speaker 3: top times to post. So me personally, my schedule usually

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Speaker 3: on average is like eleven o'clock in New York East.

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Speaker 3: To stand in the time eleven o'clock in the morning,

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Speaker 3: I'll have a post, maybe like a write up right

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Speaker 3: or like a picture or something like that. One I'll

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Speaker 3: stretch it out three I'll do three hours right, so

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Speaker 3: maybe like around one two o'clock midday, I'll post something else.

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Speaker 3: I usually try to post videos at like five to

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Speaker 3: six after people get off of work, because what I

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Speaker 3: find is that a lot of times people work, it's

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Speaker 3: hard for them to listen to videos while they're actually working.

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Speaker 3: So I don't usually try to post videos. Sometimes I do,

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Speaker 3: but most of the times I don't post videos during

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Speaker 3: the daytime. I post videos at night. Not too late

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Speaker 3: at night, though, Like right when people get off six

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Speaker 3: o'clock is prime time, six seven o'clock Eastern Standard time,

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Speaker 3: it's prime time, and post videos. That's just what works

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Speaker 3: for me. Everybody's different. That's what it works for me.

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Speaker 3: Everything well calculated. No, you have to be extremely calculated.

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Speaker 3: Also as far as the Instagram, you gotta treat Instagram

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Speaker 3: like a job. So my sleeping pattern has been off

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Speaker 3: for the last two years.

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Speaker 2: Yeah, this is this is yeah. No, yeah, it's a fact. No,

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Speaker 2: it's a fact. I haven't had normal sleeping in two years.

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Speaker 2: I told you that, man. Yeah, Like no, let me

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Speaker 2: tell you. I can't tell you. So, like most people

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Speaker 2: don't see this man, but like the earner leisure like

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Speaker 2: really is a testament to what you're doing. So, like

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Speaker 2: I know, like you're up till three in the morning

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Speaker 2: most nights like this, this guy doesn't sleep like legit

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Speaker 2: does not sleep, is up all day works. So sometimes

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Speaker 2: like we'll be talking and I'm like, yo, like wake up, man,

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Speaker 2: Like right, he's either here like super dedicated here or

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Speaker 2: he's like typing up things like and we could be

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Speaker 2: doing anything, like we could be having a conversation or

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Speaker 2: we could be at dinner and he's constantly doing it.

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Speaker 2: So like my thing was like I'm watching him grow

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Speaker 2: and this is a testament too that people should learn.

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Speaker 2: Like I want to see my brother win. I want

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Speaker 2: to see him win. One hundred percent. So it's like,

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Speaker 2: how can I make this a little bit easier for him?

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Speaker 2: So I was like, you know what, you don't have

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Speaker 2: to search anymore, right, anything I find I'm sitting were

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Speaker 2: gonna get to page right right? You know what I'm

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Speaker 2: just saying, like the testamentto what he's doing. Like legit.

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Speaker 2: Like his mom came out to me and was like, Yo, listen, Troy,

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Speaker 2: he gots to get some sleep. I'm like, yeah, I

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Speaker 2: don't know if he knows how to anymore.

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Speaker 4: If someone isn't concerned a little bit, I don't know.

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Speaker 2: I don't know if he knows how to anymore, right, right, legit?

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Speaker 3: Because like I always say, when you really scrambling, there's

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Speaker 3: no there's no work hours. That's the difference. See people

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Speaker 3: talk about being an entrepreneur and having their own business

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Speaker 3: and really, but you got to understand the average person.

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Speaker 3: We're trained for a schedule as humans. We go to

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Speaker 3: we start school, and from kidneergarten to college, we have

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Speaker 3: a schedule of like eight o'clock in the morning to

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Speaker 3: like three o'clock in the afternoon. Even if you're in college,

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Speaker 3: it's still kind of some schedule that you have to

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Speaker 3: go through for classes, and then when you get a job,

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Speaker 3: it's either nine to five, ten and six. Those are

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Speaker 3: like usual hours jobs, right, So that's what we're trained

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Speaker 3: to think. It's very different when you wake up at

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Speaker 3: any time you want, you go to sleep anytime you want,

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Speaker 3: and then you figure out the day as you go.

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Speaker 3: You have to have a different type of mind and

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Speaker 3: do that, right. But if you aren entrepreneur, that's what

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Speaker 3: it really is. So for me, there's no workours. So

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Speaker 3: I have the financial planning business I do during the day,

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Speaker 3: the Instagram social media I do during the day, but

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Speaker 3: also I do a lot of that at night, so

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Speaker 3: I work better at night. So what I do is

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Speaker 3: that from like from like eleven o'clock to like three

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Speaker 3: block in the morning, that's when I work, you know

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Speaker 3: what I mean. So I'll research stuff, then I'll have

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Speaker 3: all my posts ready for the next day. It's like

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Speaker 3: mail prep, right, I have it ready. So now okay,

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Speaker 3: I have three posts already planned for the next day.

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Speaker 3: So now we have two pages, and now I gotta

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Speaker 3: have six posts planned for the next day that I know.

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Speaker 3: I'm a post eleven, three and six, right. But then

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Speaker 3: also with that you have to learn So I've seen

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Speaker 3: a video with Nipsey Hustle before when he talked about

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Speaker 3: in the early stages, he was his own engineer. He

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Speaker 3: learned every part of the process. That's the same thing

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Speaker 3: with me. I learned every part of the process. As

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Speaker 3: far as how to make a post. It's not that easy.

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Speaker 3: So it's different apps that I learned how to use.

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Speaker 3: So the first thing I learned how to do was

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Speaker 3: edit videos. So this app called Splice. So when you

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Speaker 3: see a video, it's like if you watch a movie

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Speaker 3: right in sixty seconds, for like the podcast, when we

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Speaker 3: put clips on Instagram, that sixty second clip might be

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Speaker 3: from a three minute video. I got to cut out

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Speaker 3: the dead spaces. So a dead space is like this,

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Speaker 3: like if I'm talking and then it's like five seconds

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Speaker 3: of that little pregnant exactly five seconds means a lot

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Speaker 3: for Instagram posts, right, so you got to cut that out.

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Speaker 3: Or if I'm making a good point and then I

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Speaker 3: just talk about some nonsense for a minute, but then

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Speaker 3: I make another good point. Now I got to cut

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Speaker 3: out that one minute, right, So and I learned how

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Speaker 3: to do just by myself. I just it's not hard,

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Speaker 3: but that's the app twice. Also, another app that I

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Speaker 3: use is vont Viant is the app that I put

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Speaker 3: the captions on the videos. Yeah, so that's that's the

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Speaker 3: app called vaught. Sometimes you want to speed up a video,

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Speaker 3: so video Speeder is a is an app that I

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Speaker 3: use to speed up videos. Right, It's like you can

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Speaker 3: have like a a video might be a minute in

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Speaker 3: ten seconds, but you want to make it a minute.

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Speaker 3: You speed it up so it actually fits in a minute.

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Speaker 3: That's another that's another useful app as well. Then there's

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Speaker 3: another app called Perfect Video. Perfect Video allows you to

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Speaker 3: add music and then it does some other stuff. Right,

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Speaker 3: So I say that to say that learning about apps,

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Speaker 3: and this is why this conversation is valuable. Leading into

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Speaker 3: apps is extremely important because you literally win in a

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00:20:05,359 --> 00:20:07,800
Speaker 3: day and age. Now where you can make you can

419
00:20:07,800 --> 00:20:10,720
Speaker 3: teach yoursel how to make a movie. If you really

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00:20:10,920 --> 00:20:14,359
Speaker 3: are dedicated facts, dedicated enough facts, you don't have to

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Speaker 3: pay anybody do anything.

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Speaker 4: University of YouTube is what it is.

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Speaker 2: I'm like, I'll tell you this episode is brought to

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Speaker 2: you by P and C Bank. A lot of people

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00:20:23,480 --> 00:20:27,280
Speaker 2: think podcasts about work are boring, and sure they definitely

426
00:20:27,320 --> 00:20:30,880
Speaker 2: can be, but understanding of professionals routine shows us how

427
00:20:30,880 --> 00:20:34,320
Speaker 2: they achieve their success, little by little, day after day.

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00:20:35,320 --> 00:20:37,800
Speaker 2: It's like banking with P and C Bank. It might

429
00:20:37,920 --> 00:20:40,800
Speaker 2: seem boring to safe plan and make calculated decisions with

430
00:20:40,880 --> 00:20:43,879
Speaker 2: your bank, but keeping your money boring is what helps

431
00:20:43,920 --> 00:20:47,000
Speaker 2: you live or more happily fulfilled life. P and C

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Speaker 2: Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since

433
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Speaker 2: eighteen sixty five is a service mark of the PNC

434
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Speaker 2: Financial Service Group, Inc. P and C Bank National Association

435
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Speaker 2: Member fd I. See erners, What's up? You ever walk

436
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Speaker 2: into a small business and everything just works like The

437
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Speaker 2: checkout is fast, the receipts are digital, tipping is a breeze,

438
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Speaker 2: and you're out the door before the line even builds

439
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Speaker 2: Odds are they're using Square. We love supporting businesses that

440
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Speaker 2: run on Square because it just feels seamless. Whether it's

441
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Speaker 2: a local coffee shop, a vendor at a pop up market,

442
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Speaker 2: or even one of our merch partners. Square makes it

443
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Speaker 2: easy for them to take payments, manage inventory, and run

444
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Speaker 2: their business with confidence, all from one simple system. If

445
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Speaker 2: you're a business owner or even just thinking about launching

446
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Speaker 2: something soon Square is hands down one of the best

447
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Speaker 2: tools out there to help you start, run and grow.

448
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Speaker 2: It's not just about payments, it's about giving you time

449
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450
00:21:50,800 --> 00:21:54,159
Speaker 2: To see how Square can transform your business, visit Square

451
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Speaker 2: dot com backslash go backslash eyl to learn more that

452
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Speaker 2: Square dot com backslash, go backslash uyl. Don't wait, don't hesitate.

453
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Speaker 2: Let's Square handle the back end so you can keep

454
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Speaker 2: pushing your vision forward.

455
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Speaker 1: You just realized your business needed to hire someone yesterday.

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470
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Speaker 1: all you need.

471
00:23:09,080 --> 00:23:12,440
Speaker 4: You flat out, you know, because everything I'm gonna need

472
00:23:12,720 --> 00:23:15,679
Speaker 4: about all of those everything I do. I mean, I

473
00:23:15,680 --> 00:23:17,679
Speaker 4: handle all the social media and everything and all the

474
00:23:17,720 --> 00:23:20,600
Speaker 4: content for quick Track, and I mean I just I'm

475
00:23:20,680 --> 00:23:23,160
Speaker 4: Premiere Pro and I just do everything through there. But

476
00:23:23,200 --> 00:23:26,439
Speaker 4: like I mean, I have people who have gone to

477
00:23:26,960 --> 00:23:29,800
Speaker 4: you know, LA Academy of Film and have been like,

478
00:23:29,840 --> 00:23:32,080
Speaker 4: how'd you do that? And I'm like, I just YouTube this.

479
00:23:32,400 --> 00:23:33,399
Speaker 3: Like what you're talking about?

480
00:23:33,960 --> 00:23:36,800
Speaker 2: Everything everything like there.

481
00:23:36,680 --> 00:23:37,199
Speaker 3: Is you know.

482
00:23:38,920 --> 00:23:41,240
Speaker 4: My thing is, especially with creating any content, you just

483
00:23:41,280 --> 00:23:44,240
Speaker 4: have to be able to formulate the question you want

484
00:23:44,280 --> 00:23:47,520
Speaker 4: answered because there's an app for that.

485
00:23:47,520 --> 00:23:49,960
Speaker 3: When they say there's app for that, there is. Yeah. Yeah, yeah,

486
00:23:50,000 --> 00:23:52,159
Speaker 3: that's a fact. So then okay. So then also all right,

487
00:23:52,240 --> 00:23:54,520
Speaker 3: so now we got to the content content. I can't

488
00:23:54,560 --> 00:23:57,639
Speaker 3: struss this enough. The big one of the big mistakes

489
00:23:57,640 --> 00:23:59,960
Speaker 3: that people make on social media is that they think

490
00:24:00,080 --> 00:24:02,520
Speaker 3: quality is more important than content. It's not true. Content

491
00:24:02,600 --> 00:24:05,120
Speaker 3: is more important in quality, right, What I mean by

492
00:24:05,119 --> 00:24:06,679
Speaker 3: that is that you see a lot of people in

493
00:24:06,720 --> 00:24:11,840
Speaker 3: their videos is it looks like Steven Spielberg music behind it,

494
00:24:11,880 --> 00:24:17,760
Speaker 3: and don't they're not talking about anything? Right, Our videos

495
00:24:17,920 --> 00:24:21,800
Speaker 3: shot on the iPhone with a five ninety nine app

496
00:24:21,880 --> 00:24:24,080
Speaker 3: that I use to write the caption on it. It's

497
00:24:24,119 --> 00:24:26,879
Speaker 3: not the best quality. Hopefully we will we will improve

498
00:24:26,920 --> 00:24:27,399
Speaker 3: our quality.

499
00:24:27,480 --> 00:24:29,960
Speaker 2: That's good too, though, because like the our audience gets

500
00:24:30,000 --> 00:24:30,600
Speaker 2: to see us grow.

501
00:24:31,040 --> 00:24:33,280
Speaker 4: The thing about that is as well as you know

502
00:24:33,320 --> 00:24:35,439
Speaker 4: some wise people once told me this, but once you

503
00:24:35,600 --> 00:24:40,080
Speaker 4: invest in upping your quality, you can never reverse. You know,

504
00:24:40,359 --> 00:24:42,040
Speaker 4: you can never go back to just getting off the

505
00:24:42,080 --> 00:24:44,000
Speaker 4: iPhone and going to work. So you want to stay

506
00:24:44,000 --> 00:24:45,680
Speaker 4: in there as long as you possibly can.

507
00:24:45,960 --> 00:24:49,320
Speaker 3: But yeah, yeah, that's true. And then also people care

508
00:24:49,520 --> 00:24:52,480
Speaker 3: more about content that The example I always use is

509
00:24:52,480 --> 00:24:57,760
Speaker 3: Bobby's murder, Right, That video was shot on an iPhone. Right,

510
00:24:58,480 --> 00:25:01,000
Speaker 3: It was a catchy dance. He threw his hat in

511
00:25:01,040 --> 00:25:05,480
Speaker 3: the air and never came back down. I literally looked

512
00:25:05,520 --> 00:25:09,000
Speaker 3: up it never came back down. It was a good

513
00:25:09,040 --> 00:25:11,640
Speaker 3: beat and just a good song, and it caught wildfire.

514
00:25:11,800 --> 00:25:13,840
Speaker 4: It wasn't even his by the way, fun fact.

515
00:25:13,640 --> 00:25:19,240
Speaker 3: It was, But I say that to say he didn't

516
00:25:19,280 --> 00:25:20,720
Speaker 3: spend a million dollars on his video.

517
00:25:20,880 --> 00:25:24,640
Speaker 2: Didn't happen. I mean those fire exactly.

518
00:25:25,119 --> 00:25:27,600
Speaker 3: The people want what's authentic, they want what's real, and

519
00:25:27,600 --> 00:25:30,720
Speaker 3: they want content. Content is more important. That's why we

520
00:25:30,720 --> 00:25:33,160
Speaker 3: want to tell people all the time, like content content.

521
00:25:33,600 --> 00:25:36,159
Speaker 3: It doesn't cost anything to pull your iPhone out and

522
00:25:36,240 --> 00:25:38,760
Speaker 3: just start recording. Right, You're gonna figure it out as

523
00:25:38,800 --> 00:25:43,199
Speaker 3: you go. But if you if you're waiting to like

524
00:25:43,280 --> 00:25:47,000
Speaker 3: have the perfect lighting, have the perfect budget, you're always

525
00:25:47,000 --> 00:25:49,400
Speaker 3: gonna be waiting because it's never nothing is ever going

526
00:25:49,440 --> 00:25:50,520
Speaker 3: to be perfect. Right.

527
00:25:51,240 --> 00:25:53,720
Speaker 2: We find that, I mean, we know that it's part

528
00:25:53,760 --> 00:25:55,520
Speaker 2: of the game, that it's part of the content.

529
00:25:55,840 --> 00:25:59,159
Speaker 3: Content is king, and you have to figure out content

530
00:25:59,200 --> 00:26:01,480
Speaker 3: for yourself because nobody can tell you what kind of

531
00:26:01,480 --> 00:26:03,919
Speaker 3: content you're gonna make, right. It got to be something

532
00:26:03,960 --> 00:26:08,359
Speaker 3: that is unique and solely you. Right because even with me,

533
00:26:08,520 --> 00:26:11,600
Speaker 3: like so when I started doing videos and then I

534
00:26:11,640 --> 00:26:14,800
Speaker 3: started doing here's how like, I didn't see anybody else

535
00:26:14,840 --> 00:26:17,199
Speaker 3: doing Here's how Nobody here's how like it would be

536
00:26:17,240 --> 00:26:20,200
Speaker 3: like how to make a million dollars? Here's how You're

537
00:26:20,200 --> 00:26:22,080
Speaker 3: on Instagram right now, you see a bunch of here's

538
00:26:22,080 --> 00:26:24,640
Speaker 3: how video. But that's that's dope though, because that's saying

539
00:26:24,720 --> 00:26:28,240
Speaker 3: that people find value in it.

540
00:26:28,359 --> 00:26:33,200
Speaker 2: Right at first, it was like yo, I was like, yo,

541
00:26:33,440 --> 00:26:35,840
Speaker 2: it's cool though, doing the impact.

542
00:26:35,600 --> 00:26:37,800
Speaker 4: With with how connected we all are. You haven't done

543
00:26:37,840 --> 00:26:38,960
Speaker 4: anything until someone copy.

544
00:26:39,119 --> 00:26:39,399
Speaker 2: Yeah.

545
00:26:39,480 --> 00:26:41,480
Speaker 3: But the thing about it is that because I even

546
00:26:41,520 --> 00:26:43,640
Speaker 3: see seeing in doing it, I saw seeing.

547
00:26:44,160 --> 00:26:46,680
Speaker 4: I got that, Yeah, that that would make me know,

548
00:26:46,680 --> 00:26:47,360
Speaker 4: I'll be a little tight.

549
00:26:48,600 --> 00:26:51,280
Speaker 3: But the thing about it is that they can never

550
00:26:51,359 --> 00:26:53,359
Speaker 3: duplicate your brain, so it's nothing for me to come

551
00:26:53,400 --> 00:26:55,160
Speaker 3: up with a new idea at all. So that's why

552
00:26:55,160 --> 00:26:57,520
Speaker 3: it's like it's not even because things move so quick

553
00:26:57,520 --> 00:26:59,840
Speaker 3: on the internet anyway, right, So that's another thing too.

554
00:27:00,160 --> 00:27:03,000
Speaker 3: You have to be you can never stay stagnant and

555
00:27:03,040 --> 00:27:05,399
Speaker 3: you have to stay up up to speed. So like

556
00:27:05,480 --> 00:27:10,119
Speaker 3: now I'm noticing that Instagram TV is getting more views

557
00:27:10,240 --> 00:27:12,840
Speaker 3: than Instagram videos. I think Instagram is doing that on purpose.

558
00:27:12,840 --> 00:27:15,600
Speaker 3: So Instagram, this is something. This, This is not a

559
00:27:15,600 --> 00:27:20,720
Speaker 3: conspiracy theory. Instagram has an algorithm, right, and they change

560
00:27:20,760 --> 00:27:25,840
Speaker 3: their algorithm regularly. They change their algorithm regularly, and they

561
00:27:25,920 --> 00:27:30,280
Speaker 3: also they they have all kinds of tricks in place

562
00:27:30,760 --> 00:27:35,400
Speaker 3: to monitor and to restrict your growth if they feel.

563
00:27:36,080 --> 00:27:37,960
Speaker 4: They want you have to pay Zuckerberg.

564
00:27:39,560 --> 00:27:40,240
Speaker 2: It's the way it is.

565
00:27:40,320 --> 00:27:42,040
Speaker 4: That's how they that's how they want. I mean, if

566
00:27:42,040 --> 00:27:44,360
Speaker 4: you're not hip to it, if you don't actually strategize

567
00:27:44,400 --> 00:27:46,280
Speaker 4: and go through it and kind of jump through the hoop,

568
00:27:46,600 --> 00:27:48,280
Speaker 4: if you try to play the same game too long,

569
00:27:48,320 --> 00:27:49,359
Speaker 4: they'll be like, all right, sick.

570
00:27:49,520 --> 00:27:53,000
Speaker 3: You know, Mark Zuckerberg says, it happened to me. They

571
00:27:53,080 --> 00:27:55,960
Speaker 3: become shadow band me twice. So if anybody is not

572
00:27:56,000 --> 00:27:58,879
Speaker 3: familiar with shadow band, shadow band is when they limit

573
00:27:58,960 --> 00:28:01,520
Speaker 3: the reach of your post without you actually knowing that

574
00:28:01,520 --> 00:28:03,840
Speaker 3: they limit the reach of your posts. So what happens

575
00:28:03,920 --> 00:28:07,119
Speaker 3: is that hashtags. Hashtags is also another great way to

576
00:28:07,200 --> 00:28:11,840
Speaker 3: grow your following. Hashtags does work. They do work, but

577
00:28:12,080 --> 00:28:15,040
Speaker 3: you have to be careful with hashtags, right because with hashtags,

578
00:28:15,040 --> 00:28:18,200
Speaker 3: So what I was doing before is that like copy

579
00:28:18,240 --> 00:28:19,960
Speaker 3: and paste, Like I think you're allowed to put thirty

580
00:28:19,960 --> 00:28:22,119
Speaker 3: hashtags on a post, right, but I will copy and

581
00:28:22,160 --> 00:28:25,480
Speaker 3: paste and put it in the caption because that way

582
00:28:25,560 --> 00:28:27,439
Speaker 3: nobody can see it. It's kind of tacky to me

583
00:28:27,480 --> 00:28:29,879
Speaker 3: to put it in your post, right, but it works.

584
00:28:29,960 --> 00:28:31,719
Speaker 3: You can see the analytics on it and be like

585
00:28:32,280 --> 00:28:34,960
Speaker 3: half of the people reached was reached through hashtags, right,

586
00:28:35,760 --> 00:28:38,200
Speaker 3: But what happened is that if you use the same

587
00:28:38,360 --> 00:28:40,960
Speaker 3: group of hashtags that copy and past the copy and paste,

588
00:28:41,000 --> 00:28:44,520
Speaker 3: what happens is that now it alerts Instagram and they

589
00:28:44,560 --> 00:28:47,600
Speaker 3: look at your account. They flag your account, right, so

590
00:28:47,880 --> 00:28:49,520
Speaker 3: now they look at it like it might be spam.

591
00:28:49,800 --> 00:28:52,320
Speaker 3: They shadow band. The first time I got shadow band,

592
00:28:52,360 --> 00:28:54,040
Speaker 3: I didn't know what was going on. I just my

593
00:28:55,200 --> 00:28:58,880
Speaker 3: post just dropped dramatically as far as engagement. How I

594
00:28:58,960 --> 00:29:01,280
Speaker 3: learned I got shadowed. How I knew I got shadow

595
00:29:01,320 --> 00:29:04,560
Speaker 3: band is that so I put a hashtag like one

596
00:29:04,600 --> 00:29:07,440
Speaker 3: hashtag like early lesia on a post, and then I

597
00:29:07,480 --> 00:29:10,360
Speaker 3: searched that hashtag and my post wasn't on there. So

598
00:29:10,400 --> 00:29:14,320
Speaker 3: that means that they like they took the hashtag is

599
00:29:14,360 --> 00:29:16,720
Speaker 3: on there, but it's not showing public right right right.

600
00:29:16,880 --> 00:29:19,560
Speaker 3: And then I googled what that meant, and then I

601
00:29:19,720 --> 00:29:23,080
Speaker 3: found out that that shadow band shadow band works. It's

602
00:29:23,720 --> 00:29:28,160
Speaker 3: fourteen days to the exact moment. This is true because

603
00:29:28,200 --> 00:29:31,280
Speaker 3: I tested it twice. It happened to me twice fourteen

604
00:29:31,320 --> 00:29:32,960
Speaker 3: days to the exact moments. And now I don't even

605
00:29:33,040 --> 00:29:36,400
Speaker 3: use hashtags at all, Yeah, hashtags.

606
00:29:35,920 --> 00:29:38,120
Speaker 4: Are dead and that like that's a huge component. They're

607
00:29:38,160 --> 00:29:40,320
Speaker 4: not dead, but it's it's you gotta mind your you know,

608
00:29:40,360 --> 00:29:42,280
Speaker 4: you gotta kind of be mindful.

609
00:29:41,840 --> 00:29:43,840
Speaker 3: Of you gotta gotta you gotta be very careful with hashtag.

610
00:29:43,920 --> 00:29:45,920
Speaker 3: That's extremely important. Like I said, it's a great way

611
00:29:45,920 --> 00:29:49,719
Speaker 3: to grow, but if you're using the same hashtags, you

612
00:29:49,760 --> 00:29:52,520
Speaker 3: will get shadow band. So another thing I want to

613
00:29:52,560 --> 00:29:55,640
Speaker 3: talk about is that a lot of times people are right,

614
00:29:55,640 --> 00:29:58,440
Speaker 3: you're going into Instagram to monetage, right, It's important to

615
00:29:58,520 --> 00:30:02,240
Speaker 3: know the numbers of monetization and what you're looking to do.

616
00:30:02,560 --> 00:30:05,000
Speaker 3: So what I mean by that is that sometimes a

617
00:30:05,080 --> 00:30:08,800
Speaker 3: page can have I'll give you an example. So I

618
00:30:08,840 --> 00:30:13,880
Speaker 3: know a Instagram model bartender type. She has like let's

619
00:30:13,920 --> 00:30:16,720
Speaker 3: say millions of followers, right, Like, let's say three million followers.

620
00:30:17,280 --> 00:30:20,840
Speaker 3: I know somebody else who is just the regular person

621
00:30:21,200 --> 00:30:24,920
Speaker 3: who has one hundred and fifty thousand followers, right the hundred.

622
00:30:24,960 --> 00:30:27,280
Speaker 3: The person who has one hundred and fifty thousand followers

623
00:30:27,320 --> 00:30:29,280
Speaker 3: I know for a fact, is making more money on

624
00:30:29,320 --> 00:30:32,280
Speaker 3: Instagram than the three million dollar bartender. The reason why

625
00:30:32,440 --> 00:30:36,880
Speaker 3: is that the three million follower bartender is limited in

626
00:30:37,080 --> 00:30:40,360
Speaker 3: the post that she can monetize, right, It's like, how

627
00:30:40,360 --> 00:30:44,160
Speaker 3: many companies are going to pay a bartender post? Like

628
00:30:44,360 --> 00:30:51,280
Speaker 3: you're limited to lingerie tummy t's waistbands. Yeah, maybe fashion

629
00:30:51,320 --> 00:30:54,280
Speaker 3: over if you're lucky, right, a very high get to it.

630
00:30:54,360 --> 00:30:56,680
Speaker 3: Get to it. So now you have you have three

631
00:30:56,720 --> 00:31:00,320
Speaker 3: million followers, but it's hard to monetize that. Where the

632
00:31:00,320 --> 00:31:02,960
Speaker 3: person with one hundred and twenty followers a clean page.

633
00:31:03,120 --> 00:31:08,840
Speaker 3: So now they have major corporations, Macy's, Calvin Klein, all

634
00:31:08,920 --> 00:31:11,960
Speaker 3: kinds of stuff like that that are paying. Their budget

635
00:31:12,080 --> 00:31:14,920
Speaker 3: is way higher, Oh for thousands of dollars. Yeah, one

636
00:31:14,920 --> 00:31:18,120
Speaker 3: thousand dollars for one Instagram post. Right, So that's something

637
00:31:18,120 --> 00:31:20,680
Speaker 3: to keep in mind too because also on YouTube, a

638
00:31:20,800 --> 00:31:24,600
Speaker 3: YouTube channel, a financial YouTube channel like ours, make sure

639
00:31:24,640 --> 00:31:27,440
Speaker 3: you subscribe to our YouTube. A financial YouTube channel could

640
00:31:27,480 --> 00:31:31,120
Speaker 3: have let's say ten thousand follow ten thousand subscribers. That's

641
00:31:31,120 --> 00:31:34,640
Speaker 3: more valuable than maybe even one hundred thousand followers to

642
00:31:35,400 --> 00:31:37,960
Speaker 3: a page that's cursing, that has all kinds of stuff, right,

643
00:31:37,960 --> 00:31:42,320
Speaker 3: because they're not gonna get ads. YouTube is very restrictive

644
00:31:42,360 --> 00:31:45,000
Speaker 3: of who they give ads to they watch it. Even

645
00:31:45,000 --> 00:31:46,920
Speaker 3: with our posts, we had we had one video with

646
00:31:47,000 --> 00:31:49,240
Speaker 3: Al Harrington when we talked about the cannabis industry. We

647
00:31:49,280 --> 00:31:52,120
Speaker 3: didn't get ads on that video because of this cannabis.

648
00:31:51,800 --> 00:31:54,360
Speaker 2: The fact that the title had marijuana and it was enough.

649
00:31:54,480 --> 00:31:57,080
Speaker 3: Oh no, for sure.

650
00:31:57,400 --> 00:31:59,280
Speaker 2: I mean, I mean that's one of those examples where

651
00:31:59,320 --> 00:32:01,479
Speaker 2: we're learning as we got.

652
00:32:02,560 --> 00:32:03,840
Speaker 4: Move fast and break things.

653
00:32:04,960 --> 00:32:07,320
Speaker 3: So when when you look at monetizing, so when I

654
00:32:07,520 --> 00:32:09,280
Speaker 3: what I mean by that is that when you look

655
00:32:09,320 --> 00:32:11,880
Speaker 3: to grow a page to monetize it, it's not always

656
00:32:11,920 --> 00:32:14,880
Speaker 3: all about followers. It's about the content that you're putting

657
00:32:14,920 --> 00:32:18,280
Speaker 3: out and the quality of you know your post and

658
00:32:18,320 --> 00:32:20,520
Speaker 3: what you're doing. And also engagement is very important as well.

659
00:32:20,840 --> 00:32:23,120
Speaker 3: So don't always get caught up in numbers because your

660
00:32:23,200 --> 00:32:26,400
Speaker 3: smaller amount of numbers can actually be very valuable if

661
00:32:26,480 --> 00:32:29,600
Speaker 3: a you have strong engagement and b you have clean

662
00:32:29,640 --> 00:32:33,280
Speaker 3: content or content that can be valuable to people that

663
00:32:33,360 --> 00:32:36,080
Speaker 3: want to use your page as a as a advertisement.

664
00:32:36,720 --> 00:32:41,200
Speaker 3: And also also I will stress the fact that you

665
00:32:41,320 --> 00:32:44,520
Speaker 3: have to you have to think about long term game.

666
00:32:44,640 --> 00:32:46,640
Speaker 3: Right So what I mean by that is that people

667
00:32:46,680 --> 00:32:48,320
Speaker 3: get in and that they want to make money in

668
00:32:48,320 --> 00:32:53,440
Speaker 3: Instagram right away, it's obvious they get like three hundred followers,

669
00:32:53,440 --> 00:32:56,320
Speaker 3: and they start trying to promote a seminar or come

670
00:32:56,360 --> 00:33:00,000
Speaker 3: to my you know, online course. It's like, no, you don't.

671
00:33:00,200 --> 00:33:01,680
Speaker 3: You don't even have a big enough platform.

672
00:33:01,760 --> 00:33:02,120
Speaker 2: Right.

673
00:33:02,160 --> 00:33:04,560
Speaker 3: You gotta give out samples first. You gotta give out

674
00:33:04,600 --> 00:33:08,280
Speaker 3: samples first. Right, So it might take a year or

675
00:33:08,360 --> 00:33:12,240
Speaker 3: two years of giving out free information, free host. You're

676
00:33:12,280 --> 00:33:16,720
Speaker 3: growing your following. Now you can offer a paid product.

677
00:33:17,200 --> 00:33:19,200
Speaker 3: It doesn't make sense to try to offer a paid

678
00:33:19,240 --> 00:33:22,360
Speaker 3: product before you you've even established credibility. I see that

679
00:33:22,400 --> 00:33:25,360
Speaker 3: all the time though. People are so thirsty for business.

680
00:33:25,560 --> 00:33:27,440
Speaker 3: As soon as they get on Instagram. Two weeks later,

681
00:33:27,720 --> 00:33:33,440
Speaker 3: I see them promoting paid events. Those are never gonna work.

682
00:33:33,480 --> 00:33:35,680
Speaker 3: It's never gonna work. You have to grow your following

683
00:33:36,080 --> 00:33:38,080
Speaker 3: and then you get money on the back end. The

684
00:33:38,200 --> 00:33:40,120
Speaker 3: back end is always more lucrative than the front. And

685
00:33:40,160 --> 00:33:42,760
Speaker 3: I can't stress that enough. People need patience. It doesn't

686
00:33:42,800 --> 00:33:48,040
Speaker 3: happen overnight. Patience is very key, extremely key. And the

687
00:33:48,120 --> 00:33:50,600
Speaker 3: last thing, the last thing that I'll talk about with

688
00:33:51,280 --> 00:33:56,920
Speaker 3: the Instagram growth is that we talked about the long game.

689
00:33:57,480 --> 00:34:01,920
Speaker 3: But also I cannot stress this enough. Either. You have

690
00:34:02,560 --> 00:34:07,280
Speaker 3: to put in work. It sounds very sounds very easy.

691
00:34:07,360 --> 00:34:11,800
Speaker 3: It's not. Social media is like any other job campaign

692
00:34:11,800 --> 00:34:15,600
Speaker 3: that you're running. It takes time. It doesn't happen overnight.

693
00:34:16,120 --> 00:34:19,720
Speaker 3: You have to sit down, figure out a strategy, figure

694
00:34:19,719 --> 00:34:22,719
Speaker 3: out what works for you. Because everybody's different, right, you

695
00:34:22,800 --> 00:34:26,120
Speaker 3: have to commit time into doing that. If you're not

696
00:34:26,200 --> 00:34:28,319
Speaker 3: willing to commit time, maybe it's not for you. And

697
00:34:28,360 --> 00:34:30,680
Speaker 3: that's fine. Like I said, you don't have everybody doesn't

698
00:34:30,719 --> 00:34:32,040
Speaker 3: have to grow a social media page.

699
00:34:32,080 --> 00:34:33,840
Speaker 2: Yeah, we got that was like a comment like somebody

700
00:34:33,840 --> 00:34:36,040
Speaker 2: put in the comments when we would shouting out Mike,

701
00:34:36,080 --> 00:34:37,719
Speaker 2: we shout out mic and it was like, well, if

702
00:34:37,760 --> 00:34:40,440
Speaker 2: he has fifteen hundred, you have eight thousand, why then

703
00:34:40,480 --> 00:34:42,360
Speaker 2: he do it for himself? And that was one of

704
00:34:42,440 --> 00:34:44,839
Speaker 2: the things. It was just like, we don't he doesn't

705
00:34:44,880 --> 00:34:46,960
Speaker 2: want to grow as past, right, We'd rather like if

706
00:34:47,160 --> 00:34:49,280
Speaker 2: and our team is just like, yo, if the shot

707
00:34:49,280 --> 00:34:51,440
Speaker 2: has this thing going, like, let's just support them.

708
00:34:51,640 --> 00:34:51,920
Speaker 3: Yeah.

709
00:34:52,239 --> 00:34:54,320
Speaker 4: So you know the funny thing is, and to piggyback

710
00:34:54,360 --> 00:34:56,719
Speaker 4: off that point that I always think it's interesting because

711
00:34:56,719 --> 00:34:59,840
Speaker 4: I've always really thought about like the disconnect between p

712
00:35:00,000 --> 00:35:03,359
Speaker 4: people who want to grow their social media following and

713
00:35:03,760 --> 00:35:06,960
Speaker 4: actually doing it. And I think it's funny because just

714
00:35:07,000 --> 00:35:09,680
Speaker 4: because it's in an app they're looking for. You know,

715
00:35:09,719 --> 00:35:12,600
Speaker 4: apps are mostly here to you know, automate to make

716
00:35:12,680 --> 00:35:15,080
Speaker 4: things go faster in your life. So they think, like, oh,

717
00:35:15,080 --> 00:35:16,440
Speaker 4: if I want to do this, there should be a

718
00:35:16,480 --> 00:35:19,879
Speaker 4: way to also automate that process. But that's not the case,

719
00:35:19,920 --> 00:35:22,239
Speaker 4: you know, It's it's they don't really don't give it

720
00:35:22,239 --> 00:35:24,440
Speaker 4: the proper respect of like, yeah, that dude who got

721
00:35:24,520 --> 00:35:27,760
Speaker 4: you know, even a fifty thousand you know, sweat equity

722
00:35:27,840 --> 00:35:28,520
Speaker 4: went into.

723
00:35:28,280 --> 00:35:31,959
Speaker 3: That and also to it, so a lot of times.

724
00:35:32,000 --> 00:35:34,279
Speaker 3: So like earn a Lesia, right, So it took me

725
00:35:34,480 --> 00:35:37,760
Speaker 3: two years to grow my personal page from five hundred

726
00:35:37,880 --> 00:35:41,360
Speaker 3: thousand followers to right now I'm at eighty. But like,

727
00:35:41,440 --> 00:35:45,040
Speaker 3: let's say, in January, I was at fifty thousand. So

728
00:35:45,120 --> 00:35:47,560
Speaker 3: it took me two years to grow my personal page

729
00:35:47,600 --> 00:35:51,840
Speaker 3: from zero pretty much to fifty. Earn a Lisia I

730
00:35:51,920 --> 00:35:54,360
Speaker 3: started because I run the early Leisia page. I started

731
00:35:54,400 --> 00:35:57,320
Speaker 3: Earning a Lesion in January. It took me six months

732
00:35:57,320 --> 00:36:02,799
Speaker 3: to scale earn Alesia from zero to seventy thousand. The

733
00:36:02,880 --> 00:36:05,719
Speaker 3: reason being it's a lot easier to scale a page

734
00:36:05,719 --> 00:36:07,680
Speaker 3: when you already have another page, Right, That's something that

735
00:36:07,680 --> 00:36:10,719
Speaker 3: people don't realize enough either. Even with starting a podcast,

736
00:36:11,000 --> 00:36:14,120
Speaker 3: people try to start a podcast with one hundred followers,

737
00:36:14,560 --> 00:36:16,600
Speaker 3: you don't have an audience. What are you who's gonna

738
00:36:16,640 --> 00:36:20,120
Speaker 3: list all leverage? It's all about it's easier to scale.

739
00:36:20,160 --> 00:36:23,480
Speaker 3: It's easy to scale a page from another page. It's

740
00:36:23,520 --> 00:36:28,600
Speaker 3: also easier to scale a brand as opposed to a person.

741
00:36:28,880 --> 00:36:33,359
Speaker 3: People are more likely to follow a brand page than

742
00:36:33,400 --> 00:36:35,680
Speaker 3: they are a personal page. And your leasure is growing

743
00:36:35,719 --> 00:36:38,480
Speaker 3: faster at a faster rate than my own personal page,

744
00:36:38,600 --> 00:36:40,799
Speaker 3: people are more likely. It's just human nature. I don't

745
00:36:40,800 --> 00:36:43,719
Speaker 3: know why. People are more likely to follow something that

746
00:36:43,800 --> 00:36:48,840
Speaker 3: doesn't directly attached to one person as they are to

747
00:36:49,120 --> 00:36:50,800
Speaker 3: a one person's personal page.

748
00:36:52,000 --> 00:36:56,399
Speaker 2: And that the point, it's like, your leader has seventy thousand, right,

749
00:36:56,960 --> 00:36:58,920
Speaker 2: I think I might have just cracked a thousand, But

750
00:36:58,960 --> 00:37:02,080
Speaker 2: I'm like that's like I'm still fine, Like there's there's

751
00:37:02,080 --> 00:37:04,399
Speaker 2: no social equity that comes with that. For me, It's

752
00:37:04,400 --> 00:37:07,719
Speaker 2: like I'd rather build the brand. Lets Shotty build his

753
00:37:07,800 --> 00:37:11,440
Speaker 2: personal brand and just add value to what we're doing already.

754
00:37:12,040 --> 00:37:13,879
Speaker 4: People want to be a part of something right right right,

755
00:37:13,880 --> 00:37:16,040
Speaker 4: you know, you know, like you're you're buying into like

756
00:37:16,120 --> 00:37:19,080
Speaker 4: I said to piggyback off you if yours. If it's

757
00:37:19,080 --> 00:37:21,279
Speaker 4: one person, they might like that one person, but they're

758
00:37:21,280 --> 00:37:23,560
Speaker 4: trying to buy into something bigger than that. Earn your

759
00:37:23,640 --> 00:37:25,960
Speaker 4: Leisure is so much bigger, you know, it's on the

760
00:37:25,960 --> 00:37:28,520
Speaker 4: t shirts. It's so much bigger than just like, oh

761
00:37:28,560 --> 00:37:29,160
Speaker 4: that's a good post.

762
00:37:29,160 --> 00:37:31,719
Speaker 3: You just yeah and that and that, and that's fine

763
00:37:31,920 --> 00:37:36,839
Speaker 3: because your leasure grows. I grow, also he grows. And

764
00:37:36,880 --> 00:37:38,880
Speaker 3: also that The last common I'm gonna make on that

765
00:37:38,960 --> 00:37:41,000
Speaker 3: is it TeamWorks. As I said, I run the early

766
00:37:41,120 --> 00:37:43,600
Speaker 3: Leasia page as far as putting a post, but I

767
00:37:43,640 --> 00:37:46,399
Speaker 3: have help so Troy. The formerly we have for Earn

768
00:37:46,520 --> 00:37:49,279
Speaker 3: Leasia is that Troy sends twenty four hours. Troy sends

769
00:37:49,320 --> 00:37:53,040
Speaker 3: me articles in the morning, different financial articles. Then I

770
00:37:53,400 --> 00:37:56,160
Speaker 3: review the list of articles that he sends me and

771
00:37:56,200 --> 00:37:59,120
Speaker 3: I kind of pick which ones would be good for

772
00:37:59,160 --> 00:38:01,040
Speaker 3: Earn your Lesia. I post it and then I do

773
00:38:01,120 --> 00:38:03,279
Speaker 3: like a short write up of it, so now I

774
00:38:03,280 --> 00:38:06,799
Speaker 3: don't have to look for articles. Troy does that, he

775
00:38:06,920 --> 00:38:09,640
Speaker 3: sends it to me, and then I do what I do.

776
00:38:09,880 --> 00:38:12,040
Speaker 3: So he's doing what he does best. I'm doing what

777
00:38:12,080 --> 00:38:13,759
Speaker 3: I do best, and we work together as a team.

778
00:38:13,840 --> 00:38:15,920
Speaker 3: It's as opposed to him trying to post that's not

779
00:38:15,960 --> 00:38:16,560
Speaker 3: truly his thing.

780
00:38:16,640 --> 00:38:18,520
Speaker 2: You know. No, I'm gonna tell you, like the first

781
00:38:18,840 --> 00:38:21,719
Speaker 2: two weeks, like I was like finding posts and I'd

782
00:38:21,719 --> 00:38:23,360
Speaker 2: be up at like five thirty, like I told people,

783
00:38:23,360 --> 00:38:24,520
Speaker 2: like I'm up at five thirty. I know he's going

784
00:38:24,520 --> 00:38:26,280
Speaker 2: to sleep at three. I'm making up at five thirty.

785
00:38:26,480 --> 00:38:28,160
Speaker 2: And I would try to write these things and I'm like,

786
00:38:28,200 --> 00:38:31,839
Speaker 2: you know what, he's mastered this, Like why I don't

787
00:38:31,840 --> 00:38:34,360
Speaker 2: have to reinvent this, Like I'm gonna let him be great.

788
00:38:34,640 --> 00:38:36,319
Speaker 2: I'm gonna take some of the load over him. Like

789
00:38:36,400 --> 00:38:39,520
Speaker 2: I'll just send him everything I find. That's just a team.

790
00:38:39,520 --> 00:38:41,680
Speaker 4: Where a good team is it's not hey, I need

791
00:38:41,719 --> 00:38:44,080
Speaker 4: you to learn this, it's you're really good at this,

792
00:38:44,160 --> 00:38:46,879
Speaker 4: So we're gonna exactly down on what you do.

793
00:38:47,000 --> 00:38:48,879
Speaker 2: A lot of people are in trouble doing this. It's like, way,

794
00:38:48,960 --> 00:38:50,520
Speaker 2: he's getting all the shine, He's getting all the shine.

795
00:38:50,520 --> 00:38:53,240
Speaker 2: He's eighty that I'm like, looking, that's my real brother.

796
00:38:53,480 --> 00:38:56,000
Speaker 2: Like if you see him, then you see me. That's

797
00:38:56,000 --> 00:38:57,480
Speaker 2: what is how I'm feeling. And it takes a lot

798
00:38:57,760 --> 00:39:00,560
Speaker 2: of maturity and it takes humility to get to that

799
00:39:00,600 --> 00:39:02,759
Speaker 2: point where it's like, you know what, we're all winning.

800
00:39:02,800 --> 00:39:04,440
Speaker 2: If he wins, we're all winning, you know what I mean.

801
00:39:04,440 --> 00:39:06,080
Speaker 2: But like a lot of times in our community we

802
00:39:06,120 --> 00:39:08,239
Speaker 2: don't work together and we can't do that. It's like, wait,

803
00:39:08,440 --> 00:39:10,960
Speaker 2: he's shining, Nah, I gotta shine too. Like nah, if

804
00:39:11,000 --> 00:39:14,040
Speaker 2: he shines, we all shining. Yeah.

805
00:39:14,120 --> 00:39:19,279
Speaker 3: So that is my Instagram Growth Totorris step by step

806
00:39:19,320 --> 00:39:21,360
Speaker 3: booklet for you to get I G on tech. And

807
00:39:21,440 --> 00:39:24,719
Speaker 3: also one last thing, engagement is extremely important and every

808
00:39:24,800 --> 00:39:27,680
Speaker 3: try to try to engage with your followers as much

809
00:39:27,680 --> 00:39:31,600
Speaker 3: as possible. Instagram lives is extremely valuable. That's a good

810
00:39:31,600 --> 00:39:36,239
Speaker 3: way to establish engagement. And then also comments, just reply

811
00:39:36,320 --> 00:39:38,080
Speaker 3: to as many comments as you possibly can't reply to

812
00:39:38,239 --> 00:39:39,719
Speaker 3: me and dms as you possibly cant, especially in the

813
00:39:39,760 --> 00:39:42,120
Speaker 3: early stages because now like for us, it's hard to

814
00:39:42,400 --> 00:39:44,319
Speaker 3: respond dms because we get so many, but in the

815
00:39:44,320 --> 00:39:46,799
Speaker 3: early stages when you don't have a lot, take your

816
00:39:46,840 --> 00:39:48,120
Speaker 3: time respond to dms.

817
00:39:48,120 --> 00:39:48,680
Speaker 2: Every single one.

818
00:39:48,680 --> 00:39:52,880
Speaker 3: Respond to comments because a it helps your engagement, especially

819
00:39:52,880 --> 00:39:56,200
Speaker 3: in the comments, and then also it's just it shows

820
00:39:56,239 --> 00:39:57,800
Speaker 3: the people that you're actually.

821
00:39:57,760 --> 00:40:00,640
Speaker 2: Your care Yeah, and there's a face I.

822
00:40:00,600 --> 00:40:04,120
Speaker 3: Cannot I cannot understate that overstate that enough, like you

823
00:40:04,200 --> 00:40:07,759
Speaker 3: have to you have to engage and build a community.

824
00:40:08,120 --> 00:40:10,279
Speaker 3: It's not it's not just like you. It has to

825
00:40:10,320 --> 00:40:15,040
Speaker 3: be a community. So, yeah, can we do one thing?

826
00:40:15,320 --> 00:40:18,960
Speaker 2: Can we do it? Like when you started your page

827
00:40:19,040 --> 00:40:21,520
Speaker 2: right like after the l A trip, Like I don't

828
00:40:21,520 --> 00:40:23,480
Speaker 2: know if you we spoke about this before, but there

829
00:40:23,560 --> 00:40:26,359
Speaker 2: was a there was like a movie that we put

830
00:40:26,400 --> 00:40:30,480
Speaker 2: together for you. Yeah. Right, it was the original hashtag

831
00:40:30,520 --> 00:40:33,320
Speaker 2: and Thealisia. Can we can we put that out this week?

832
00:40:34,600 --> 00:40:35,120
Speaker 3: Possibly?

833
00:40:35,960 --> 00:40:40,640
Speaker 2: Y'all gonna thank me later. Yeah, it should come out.

834
00:40:41,239 --> 00:40:41,680
Speaker 2: That's great.

835
00:40:42,080 --> 00:40:44,080
Speaker 3: What he's referring to is that. So yeah, we had,

836
00:40:44,360 --> 00:40:46,879
Speaker 3: like I said, I tried everything. So when I first

837
00:40:46,880 --> 00:40:50,880
Speaker 3: started the social media campaign, I had Mike. We filmed

838
00:40:50,880 --> 00:40:54,640
Speaker 3: the like a mini movie, and we had like two

839
00:40:55,360 --> 00:40:59,080
Speaker 3: two models and it was like a day in the life.

840
00:40:59,440 --> 00:41:02,400
Speaker 3: And I was like waking up my first screenplay, like

841
00:41:02,440 --> 00:41:05,120
Speaker 3: reading the Wall Street Journey, working out. It's like it

842
00:41:05,200 --> 00:41:07,040
Speaker 3: was like traveling like through me throughout the course of

843
00:41:07,040 --> 00:41:07,279
Speaker 3: the day.

844
00:41:07,280 --> 00:41:08,719
Speaker 4: It's my favorite thing already know.

845
00:41:10,320 --> 00:41:12,200
Speaker 2: This idea we were like working out. He was like,

846
00:41:12,719 --> 00:41:15,239
Speaker 2: we like literally wrote this. It was great, and we

847
00:41:15,280 --> 00:41:18,160
Speaker 2: wrote it out screen and you know what.

848
00:41:18,239 --> 00:41:21,040
Speaker 3: And I realized that we're gonna promote it on Instagram,

849
00:41:21,040 --> 00:41:22,800
Speaker 3: and I realized before I never put it out, and

850
00:41:22,840 --> 00:41:26,720
Speaker 3: I'm like, this is corny, Like.

851
00:41:25,520 --> 00:41:27,320
Speaker 4: It didn't pass your test.

852
00:41:27,440 --> 00:41:29,560
Speaker 3: This is a little weird. This isn't Yeah, this isn't

853
00:41:29,560 --> 00:41:31,200
Speaker 3: what I want to do right, And I want it

854
00:41:31,239 --> 00:41:34,759
Speaker 3: to be more substance than just me paying models to

855
00:41:34,840 --> 00:41:36,480
Speaker 3: just run around with me. And you know what, I'm saying,

856
00:41:36,480 --> 00:41:41,840
Speaker 3: like it's not that's important, but no, that's important. But

857
00:41:41,840 --> 00:41:45,680
Speaker 3: I'm just saying that's important as far as substance. You

858
00:41:45,680 --> 00:41:48,080
Speaker 3: don't have rebstence. You don't have substance. Ye, you gotta

859
00:41:48,120 --> 00:41:52,960
Speaker 3: have sub so they're not gonna get it. Uh, it's

860
00:41:53,000 --> 00:41:53,719
Speaker 3: it's out there now.

861
00:41:53,719 --> 00:41:57,120
Speaker 4: I don't know. I mean people maybe string it out

862
00:41:57,120 --> 00:41:59,160
Speaker 4: for as long as you can drop it one day,

863
00:42:00,120 --> 00:42:02,400
Speaker 4: shout out to buy the merch. They're going to do

864
00:42:02,440 --> 00:42:03,640
Speaker 4: a packet. You're gonna get a DVD.

865
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Speaker 3: Yeah, shout out to shout out to the crew that

866
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Speaker 3: I put that to you.

867
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Speaker 2: Other for.

868
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Speaker 3: My graduates from my school being forced back. Drop bags

869
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Speaker 3: drop Mike, drop bag, drop drop.

870
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