1 00:00:00,720 --> 00:00:03,880 Speaker 1: I started trying to get pregnant about four years ago. 2 00:00:04,000 --> 00:00:05,960 Speaker 2: Now we're getting a little bit older and a little 3 00:00:06,000 --> 00:00:07,840 Speaker 2: bit older, and it just kind of felt like that 4 00:00:07,920 --> 00:00:10,640 Speaker 2: opportunity to have kids the window could be closing. 5 00:00:11,520 --> 00:00:14,200 Speaker 3: The women who walked through the clinic stores had a 6 00:00:14,200 --> 00:00:19,200 Speaker 3: common reason. Introducing kind Body a new generation of women's 7 00:00:19,239 --> 00:00:22,479 Speaker 3: health and fertility care. With a reader, kind Body promised 8 00:00:22,520 --> 00:00:26,079 Speaker 3: to revolutionize fertility care. We believe that going to the 9 00:00:26,120 --> 00:00:28,680 Speaker 3: doctor should feel like a visit with a trusted friend. 10 00:00:29,160 --> 00:00:32,239 Speaker 4: My coworker we were walking past the kind Body and 11 00:00:32,320 --> 00:00:34,960 Speaker 4: she said, Oh my god, they're supposed to be really amazing. 12 00:00:35,640 --> 00:00:38,800 Speaker 3: Backed by millions in venture capital and private equity, it 13 00:00:38,840 --> 00:00:41,920 Speaker 3: grew like a tech startup. Well, kind Body did help 14 00:00:41,960 --> 00:00:45,320 Speaker 3: women start families, it also left behind a stream of 15 00:00:45,400 --> 00:00:47,879 Speaker 3: disillusioned and angry patients. 16 00:00:48,159 --> 00:00:50,360 Speaker 1: You think you're finally like with the right people in 17 00:00:50,440 --> 00:00:52,839 Speaker 1: the right hands, and then to find out again that 18 00:00:53,000 --> 00:00:53,519 Speaker 1: you're just not. 19 00:00:54,760 --> 00:00:58,640 Speaker 3: For two years, I've investigated what happens when Silicon Valley's 20 00:00:58,640 --> 00:01:04,160 Speaker 3: style disruption. It's one of medicine's most intimate procedures. Bloomberg 21 00:01:04,240 --> 00:01:08,679 Speaker 3: and iHeart Podcasts present IVF disrupted. The kind Body story 22 00:01:09,200 --> 00:01:12,360 Speaker 3: We'll tell you about kind Body's rocket ship trajectory through 23 00:01:12,360 --> 00:01:16,600 Speaker 3: one of healthcare's fastest growing and least regulated fields, and 24 00:01:16,680 --> 00:01:19,080 Speaker 3: the patients who feel like they've paid the price. 25 00:01:19,800 --> 00:01:20,759 Speaker 4: Don't be fooled. 26 00:01:21,280 --> 00:01:22,800 Speaker 3: Don't be fooled by what. 27 00:01:22,840 --> 00:01:26,679 Speaker 1: All the we will fool by all the bright and shiny. 28 00:01:27,680 --> 00:01:30,959 Speaker 3: Listen to IVF Disrupted The kind Body Story on the 29 00:01:30,959 --> 00:01:34,920 Speaker 3: iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.