1 00:00:00,080 --> 00:00:02,400 Speaker 1: How amazing would it be I've been so fortunate to 2 00:00:02,480 --> 00:00:05,000 Speaker 1: learn about these traditions that are five thousand years old. 3 00:00:05,400 --> 00:00:08,119 Speaker 1: They're not my teachings, They're not my wisdom. It's wisdom 4 00:00:08,119 --> 00:00:10,920 Speaker 1: that I've gained from my teachers and mentors. How amazing 5 00:00:10,960 --> 00:00:13,800 Speaker 1: would it be if these went viral and everyone, for 6 00:00:14,080 --> 00:00:17,320 Speaker 1: free could have access to these tools and skills. What 7 00:00:17,400 --> 00:00:20,440 Speaker 1: an amazing world we would live in. What if compassion 8 00:00:20,480 --> 00:00:23,639 Speaker 1: could go viral? What if empathy could go viral? What 9 00:00:23,720 --> 00:00:26,960 Speaker 1: if the ideas that bring people together could go viral? 10 00:00:27,080 --> 00:00:29,880 Speaker 2: The number one health and well iness podcast. 11 00:00:29,640 --> 00:00:37,640 Speaker 1: Stay Sety Jay Sety. So often we rush through life, 12 00:00:37,800 --> 00:00:41,839 Speaker 1: chasing deadlines, juggling responsibilities, and trying to keep up with 13 00:00:41,920 --> 00:00:45,479 Speaker 1: everything around us. But moments like these remind us to pause, 14 00:00:45,760 --> 00:00:50,920 Speaker 1: to reflect, and to remember what truly matters. Connection, compassion, 15 00:00:51,320 --> 00:00:56,000 Speaker 1: and purpose. That's what makes this gathering so unique. Normally, 16 00:00:56,200 --> 00:00:59,680 Speaker 1: On Purpose is where I sit down with incredible guests 17 00:01:00,080 --> 00:01:02,840 Speaker 1: to share their wisdom with you. But tonight the roles 18 00:01:02,840 --> 00:01:07,120 Speaker 1: are reversed. I'm stepping into the guestsie, sharing my own journey, 19 00:01:07,160 --> 00:01:10,120 Speaker 1: the lessons I've learned and the practices that continue to 20 00:01:10,120 --> 00:01:14,679 Speaker 1: guide me every single day. This isn't just another episode. 21 00:01:14,800 --> 00:01:20,440 Speaker 1: It's an intimate conversation about resilience, reframing adversity, and discovering 22 00:01:20,480 --> 00:01:23,440 Speaker 1: how we can make wisdom go viral in our world. 23 00:01:23,760 --> 00:01:25,600 Speaker 1: And I'm so grateful you're here to be a part 24 00:01:25,600 --> 00:01:25,880 Speaker 1: of it. 25 00:01:27,000 --> 00:01:30,520 Speaker 3: We are blessed at iHeart to be able to work 26 00:01:30,600 --> 00:01:34,640 Speaker 3: with hundreds of creators who change the game every day, 27 00:01:35,560 --> 00:01:38,679 Speaker 3: and one of them is here tonight, a best selling author. 28 00:01:39,959 --> 00:01:42,040 Speaker 3: Last time I saw Jay Shetty, he was about to 29 00:01:42,080 --> 00:01:44,040 Speaker 3: go around the world or like forty cities with a 30 00:01:44,080 --> 00:01:48,400 Speaker 3: book that he had just put out. The biggest mental 31 00:01:48,400 --> 00:01:51,600 Speaker 3: health and mindful podcast are in the world and has 32 00:01:51,640 --> 00:01:55,400 Speaker 3: been for several years running and candidly just a dear 33 00:01:55,480 --> 00:01:57,480 Speaker 3: friend of mine and iHeartMedia. 34 00:01:58,120 --> 00:02:16,919 Speaker 2: Let's bring Jay Shetty up. So some of this for 35 00:02:17,080 --> 00:02:18,480 Speaker 2: me is. 36 00:02:20,360 --> 00:02:26,040 Speaker 3: Origin stories, and I think everybody here knows who you are. 37 00:02:27,440 --> 00:02:31,080 Speaker 3: But just in case, how did this happen? How did 38 00:02:31,120 --> 00:02:32,560 Speaker 3: I get to tell us a little bit of the 39 00:02:32,600 --> 00:02:33,679 Speaker 3: story of how you got here? 40 00:02:34,000 --> 00:02:34,200 Speaker 2: Yeah? 41 00:02:34,240 --> 00:02:36,040 Speaker 1: Well, first of all, I'm so grateful to be here 42 00:02:36,080 --> 00:02:38,960 Speaker 1: and wonderful to be surrounded by all of you, making 43 00:02:38,960 --> 00:02:41,200 Speaker 1: sure I can see everyone all the way up there 44 00:02:41,240 --> 00:02:45,560 Speaker 1: at the back as well. I have no idea how 45 00:02:45,600 --> 00:02:51,519 Speaker 1: this happened. I'm like living in Bonus Land. I had 46 00:02:51,520 --> 00:02:53,760 Speaker 1: no idea that any of this was possible. I didn't 47 00:02:54,480 --> 00:02:57,160 Speaker 1: ever believe that any of this would happen. I remember 48 00:02:58,560 --> 00:03:04,320 Speaker 1: booking small college rooms and putting up posters to try 49 00:03:04,360 --> 00:03:09,120 Speaker 1: and share wisdom. And I remember going to give my 50 00:03:09,160 --> 00:03:13,120 Speaker 1: first talk and I waited for ten minutes after the 51 00:03:13,960 --> 00:03:17,799 Speaker 1: announced time, waited twenty minutes, wait, thirty minutes, forty minutes later, 52 00:03:17,880 --> 00:03:21,239 Speaker 1: realized no one was coming. So I practiced my presentation 53 00:03:21,440 --> 00:03:24,840 Speaker 1: to an empty room. And then the second time, same 54 00:03:24,880 --> 00:03:28,600 Speaker 1: thing happened, practiced a presentation to an entry room, empty room. 55 00:03:29,520 --> 00:03:31,360 Speaker 1: The third time, I realized had to fire the person 56 00:03:31,440 --> 00:03:37,080 Speaker 1: putting up the flyers, but that person was me, and 57 00:03:37,120 --> 00:03:40,960 Speaker 1: so I couldn't really do that, And so I practiced empty. 58 00:03:40,720 --> 00:03:43,280 Speaker 2: Rooms for weeks and weeks and years. 59 00:03:44,080 --> 00:03:46,840 Speaker 1: And I had lived just a month for three years 60 00:03:46,880 --> 00:03:49,640 Speaker 1: before that, and I was just trying to share what 61 00:03:49,720 --> 00:03:53,600 Speaker 1: I'd learned, and to be honest, I was lucky. At 62 00:03:53,640 --> 00:03:56,760 Speaker 1: five to ten people would show up at an event 63 00:03:56,800 --> 00:03:59,480 Speaker 1: in London on a Friday night that was absolutely free, 64 00:04:00,080 --> 00:04:02,840 Speaker 1: so that I could just share wisdom I had a 65 00:04:02,960 --> 00:04:03,440 Speaker 1: day job. 66 00:04:04,480 --> 00:04:06,640 Speaker 2: I was working full time. 67 00:04:06,640 --> 00:04:09,120 Speaker 1: As a consultant in the city just to pay my bills, 68 00:04:09,600 --> 00:04:11,840 Speaker 1: and then I'd spend my evenings trying to share wisdom. 69 00:04:11,880 --> 00:04:13,600 Speaker 2: And so that's how it started. 70 00:04:13,640 --> 00:04:17,279 Speaker 1: And that led to one day putting out videos and 71 00:04:17,279 --> 00:04:20,080 Speaker 1: then podcasts and books and everything else. But that's really 72 00:04:20,080 --> 00:04:22,159 Speaker 1: the journey, that that's really the work. 73 00:04:22,680 --> 00:04:26,760 Speaker 3: More than five to ten people here tonight. A lot 74 00:04:26,760 --> 00:04:30,320 Speaker 3: of what you talk about, which seems appropriate to start 75 00:04:30,360 --> 00:04:33,360 Speaker 3: here on a day like today, A lot of what 76 00:04:33,400 --> 00:04:38,880 Speaker 3: you talk about is reframing adversity. You just told a 77 00:04:38,920 --> 00:04:40,760 Speaker 3: little story about how you had a little adversity. You're 78 00:04:40,760 --> 00:04:43,080 Speaker 3: trying to get a career going, and after hours career 79 00:04:45,000 --> 00:04:48,839 Speaker 3: we are running and gunning. A lot of us marketers 80 00:04:48,839 --> 00:04:52,600 Speaker 3: in the corporate worldur in hour out, we hit adversity 81 00:04:52,640 --> 00:04:55,280 Speaker 3: all the time. We hit it emotionally, we hit it professionally. 82 00:04:56,640 --> 00:04:59,000 Speaker 3: What I love about talking to you is how practical 83 00:04:59,040 --> 00:05:03,800 Speaker 3: it gets so fast. Talk to us a little bit 84 00:05:03,839 --> 00:05:06,400 Speaker 3: about what that means for you, reframing adversity, and what 85 00:05:06,440 --> 00:05:09,880 Speaker 3: we could do literally tomorrow morning, maybe to live a 86 00:05:09,880 --> 00:05:10,560 Speaker 3: little differently. 87 00:05:14,040 --> 00:05:18,560 Speaker 1: What's really interesting is there's this beautiful teaching that comes 88 00:05:18,560 --> 00:05:22,240 Speaker 1: from the Buddha that I love, and it's called the 89 00:05:22,360 --> 00:05:27,839 Speaker 1: second arrow. So the Buddhist talks about how if someone 90 00:05:27,839 --> 00:05:30,680 Speaker 1: shoots an arrow at you and sadly it hits you, 91 00:05:31,080 --> 00:05:35,200 Speaker 1: it's gonna hurt. That's what it feels like to experience adversity. 92 00:05:35,440 --> 00:05:39,119 Speaker 1: We all have that, whether someone shouted at you, someone 93 00:05:39,160 --> 00:05:42,760 Speaker 1: said something mean on the subway, your boss is having 94 00:05:42,800 --> 00:05:46,880 Speaker 1: a bad day, maybe your child said something to you, right, 95 00:05:46,920 --> 00:05:49,160 Speaker 1: whatever it is like, everyone's got their version of that. 96 00:05:49,520 --> 00:05:53,600 Speaker 1: Your friend screwed you over, your boyfriend or girlfriend or 97 00:05:53,640 --> 00:05:56,080 Speaker 1: whoever it was, broke up with you for no reason 98 00:05:56,120 --> 00:06:00,440 Speaker 1: at all. That's the first arrow. And the book talks 99 00:06:00,440 --> 00:06:02,680 Speaker 1: about how the first arrow hurts and you can't really 100 00:06:02,760 --> 00:06:06,520 Speaker 1: change that. But the Buddha says, don't fire a second 101 00:06:06,640 --> 00:06:10,600 Speaker 1: arrow at yourself. And the second arrow is the meaning 102 00:06:10,640 --> 00:06:13,680 Speaker 1: that you attached to that first arrow. So, oh, they 103 00:06:13,720 --> 00:06:16,920 Speaker 1: broke up with me because I'm not good enough. Oh 104 00:06:16,960 --> 00:06:20,680 Speaker 1: my boss is yelling at me because they hate me, 105 00:06:21,640 --> 00:06:24,640 Speaker 1: or that person snarled at me on the train because 106 00:06:25,760 --> 00:06:28,600 Speaker 1: you know, I just I have that energy, And so 107 00:06:28,680 --> 00:06:32,800 Speaker 1: you start giving meaning to that which doesn't exist. And 108 00:06:32,880 --> 00:06:36,320 Speaker 1: that second arrow is where all of our adversity really begins. 109 00:06:36,640 --> 00:06:39,880 Speaker 1: We're actually tough enough to heal from the first arrow. 110 00:06:40,480 --> 00:06:43,960 Speaker 1: Every single one of you has healed from the most 111 00:06:43,960 --> 00:06:46,960 Speaker 1: difficult things, things that I'm not aware of, things that 112 00:06:47,000 --> 00:06:50,160 Speaker 1: you may never share, whether you've lost a loved one, 113 00:06:50,279 --> 00:06:53,360 Speaker 1: whether you went through a really difficult health challenge when 114 00:06:53,360 --> 00:06:56,919 Speaker 1: you were younger, whether you grew up without a parent, like, 115 00:06:56,960 --> 00:07:00,000 Speaker 1: whatever you've been through, you've been through really really hard things, 116 00:07:00,880 --> 00:07:04,520 Speaker 1: and you can do extremely hard things moving forward. And 117 00:07:04,560 --> 00:07:06,279 Speaker 1: so the first thing you can do waking up tomorrow, 118 00:07:06,360 --> 00:07:09,480 Speaker 1: to Connell's point, is make a list of every hard 119 00:07:09,480 --> 00:07:12,760 Speaker 1: thing you've been through. It will only make you more confident, 120 00:07:12,800 --> 00:07:14,720 Speaker 1: it will only make you more courageous. Make a list 121 00:07:14,760 --> 00:07:17,080 Speaker 1: of every difficult thing you've done in your life. And 122 00:07:17,120 --> 00:07:21,360 Speaker 1: the second thing is stop giving negative meaning to hard 123 00:07:21,360 --> 00:07:24,760 Speaker 1: things that happen. Stop firing that second arrow yourself. Those 124 00:07:24,800 --> 00:07:25,720 Speaker 1: are the two things I do. 125 00:07:27,680 --> 00:07:31,480 Speaker 3: Just to repeat it like it conversations with you, whether 126 00:07:32,120 --> 00:07:34,440 Speaker 3: it's in private before we come on or here in 127 00:07:34,520 --> 00:07:40,560 Speaker 3: front of a crowd, I find it's so helpful. I'll 128 00:07:40,600 --> 00:07:43,680 Speaker 3: tell sort of a candid moment of a couple of 129 00:07:43,720 --> 00:07:45,560 Speaker 3: years ago, we were sitting and doing a Q and 130 00:07:45,560 --> 00:07:47,920 Speaker 3: A together and after the Q and A, I said, yeah, 131 00:07:47,920 --> 00:07:50,400 Speaker 3: my son's gone off to college in a year, and 132 00:07:51,120 --> 00:07:52,840 Speaker 3: I'm sort of freaking out about it. And I think 133 00:07:52,880 --> 00:07:55,200 Speaker 3: he's on a trajectory that he's trying to figure himself out. 134 00:07:55,240 --> 00:07:55,760 Speaker 4: We all are. 135 00:07:56,920 --> 00:08:02,320 Speaker 3: And your instinct this really happened, Like your instinct was, let. 136 00:08:02,160 --> 00:08:04,960 Speaker 2: Me call them, let me call it. You want to 137 00:08:04,960 --> 00:08:06,240 Speaker 2: talk to them, I'll talk to them. It be cool. 138 00:08:06,400 --> 00:08:07,239 Speaker 2: I won't make it weird. 139 00:08:09,400 --> 00:08:13,920 Speaker 3: And and and it was so, uh, you're you're so 140 00:08:14,120 --> 00:08:19,240 Speaker 3: of service. But I thought to myself afterwards, like, God, 141 00:08:19,240 --> 00:08:23,720 Speaker 3: that's got to be exhausting to constantly be helping you 142 00:08:24,240 --> 00:08:28,560 Speaker 3: and you really are. What do you do for yourself 143 00:08:29,320 --> 00:08:35,640 Speaker 3: to reboot, to reinvigorate yourself because you are constantly in 144 00:08:35,679 --> 00:08:38,720 Speaker 3: service like that in some sense, taking on other people's 145 00:08:38,800 --> 00:08:39,920 Speaker 3: stuff so much. 146 00:08:39,960 --> 00:08:44,720 Speaker 2: What do you do to keep stable? Going? Okay, what 147 00:08:44,760 --> 00:08:45,120 Speaker 2: do you do? 148 00:08:46,520 --> 00:08:48,960 Speaker 1: I'll try and be brief about the things that I 149 00:08:49,000 --> 00:08:54,760 Speaker 1: think are obvious. So I meditate daily, I exercise five 150 00:08:54,840 --> 00:08:58,120 Speaker 1: six days a week, eat healthy. I have a very 151 00:08:58,160 --> 00:08:59,800 Speaker 1: disciplined regimen when it comes to. 152 00:08:59,760 --> 00:09:00,680 Speaker 2: All of that stuff. 153 00:09:00,720 --> 00:09:04,360 Speaker 1: So that helps a lot, but on a deeper level, 154 00:09:04,679 --> 00:09:06,520 Speaker 1: and to take it a step deeper, because I think 155 00:09:07,080 --> 00:09:08,520 Speaker 1: all of you are here today and we have this 156 00:09:08,640 --> 00:09:13,400 Speaker 1: intimate space to be more open and vulnerable. For me, 157 00:09:13,480 --> 00:09:17,800 Speaker 1: I've been really fortunate that my teachers are like a 158 00:09:18,000 --> 00:09:24,240 Speaker 1: reservoir of joy, and I get to be with them 159 00:09:24,400 --> 00:09:28,160 Speaker 1: deeply often. And so my monk teachers seventy five years 160 00:09:28,200 --> 00:09:31,160 Speaker 1: old this year. He was in New York actually earlier 161 00:09:31,200 --> 00:09:33,080 Speaker 1: this week, so I would finish my work there and 162 00:09:33,080 --> 00:09:35,640 Speaker 1: spend Monday and Tuesday evening with him for like three 163 00:09:35,720 --> 00:09:38,800 Speaker 1: four hours. And he is just full of wisdom, he's 164 00:09:38,840 --> 00:09:40,960 Speaker 1: full of light, he's full of life, and I'm just 165 00:09:41,280 --> 00:09:44,840 Speaker 1: in his aura, just like soaking it in. And he's 166 00:09:44,840 --> 00:09:46,439 Speaker 1: just truly one of those people that you meet and 167 00:09:46,480 --> 00:09:48,800 Speaker 1: you're just like, I feel like he's looking through me. 168 00:09:49,400 --> 00:09:52,120 Speaker 1: I feel like he sees all my flaws. But I 169 00:09:52,160 --> 00:09:55,280 Speaker 1: feel loved and I feel held. And I've known him 170 00:09:55,280 --> 00:09:58,480 Speaker 1: ever since I was eighteen years old, and for twenty 171 00:09:58,559 --> 00:10:01,320 Speaker 1: years he's been my guide and my men, and being 172 00:10:01,360 --> 00:10:03,800 Speaker 1: in his presence is just unmatched, and so I'm spoilt. 173 00:10:03,840 --> 00:10:07,319 Speaker 1: I'm overwhelmed with love for him. And then the second 174 00:10:07,400 --> 00:10:09,640 Speaker 1: part of it is really beautiful, because when you are 175 00:10:09,679 --> 00:10:12,520 Speaker 1: of service, when you're trying to give I don't when 176 00:10:12,559 --> 00:10:17,000 Speaker 1: I'm trying to be helpful, you actually receive really beautiful stories. 177 00:10:17,040 --> 00:10:18,760 Speaker 1: And so I talked about this. I was on the 178 00:10:18,760 --> 00:10:22,120 Speaker 1: Today Show this morning and I was talking to Chanel, 179 00:10:22,240 --> 00:10:25,640 Speaker 1: who sadly one of the hosts who lost our husband 180 00:10:25,640 --> 00:10:28,440 Speaker 1: to cancer. She just came back after six months of 181 00:10:28,480 --> 00:10:29,760 Speaker 1: taking care of him during that. 182 00:10:29,760 --> 00:10:30,160 Speaker 2: Time and. 183 00:10:32,000 --> 00:10:36,120 Speaker 1: What he passed away, and she asked me a similar question, 184 00:10:37,160 --> 00:10:41,280 Speaker 1: and I immediately thought of two people that I met 185 00:10:41,320 --> 00:10:43,360 Speaker 1: while I was on tour. So this year, we took 186 00:10:43,400 --> 00:10:46,160 Speaker 1: on Purpose across fifteen cities of North America and Canada, 187 00:10:47,120 --> 00:10:49,000 Speaker 1: and I met two people that stayed with me. I 188 00:10:49,040 --> 00:10:51,280 Speaker 1: met lots of people, but two people stayed with me deeply. 189 00:10:51,800 --> 00:10:54,680 Speaker 1: One was a Navy seal who is just back from 190 00:10:54,720 --> 00:10:58,040 Speaker 1: deployment that weekend and said to me that when they're 191 00:10:58,080 --> 00:10:59,880 Speaker 1: at deployment, they listen to on Purpose. 192 00:11:00,040 --> 00:11:02,280 Speaker 2: And I just was like, wait a minute, how does 193 00:11:02,320 --> 00:11:03,120 Speaker 2: that even happen. 194 00:11:03,920 --> 00:11:06,760 Speaker 1: I've just explained that to me, and it was just humbling. 195 00:11:06,800 --> 00:11:10,440 Speaker 1: It just felt bizarre and ridiculous. And I was like, 196 00:11:10,520 --> 00:11:12,920 Speaker 1: teach me, like tell me, tell me about you. I'm 197 00:11:12,960 --> 00:11:17,960 Speaker 1: so much more interested in learning from you. And the 198 00:11:18,080 --> 00:11:24,000 Speaker 1: second person was this nineteen year old girl who is 199 00:11:24,040 --> 00:11:28,240 Speaker 1: a world champion cheerleader and at sixteen years old, she's 200 00:11:28,320 --> 00:11:32,680 Speaker 1: world champion across America. And she had a freak accident 201 00:11:32,720 --> 00:11:36,480 Speaker 1: where she had a really bad fall and she had 202 00:11:36,480 --> 00:11:39,640 Speaker 1: a disruption in her spinal cord which has left her paralyzed, 203 00:11:40,120 --> 00:11:43,079 Speaker 1: which includes her hands. She was in a wheelchair when 204 00:11:43,080 --> 00:11:48,120 Speaker 1: I saw her three years on, and she was the most. 205 00:11:48,160 --> 00:11:50,360 Speaker 2: Vibrant person I'd ever met in my life. 206 00:11:50,800 --> 00:11:54,200 Speaker 1: She was beaming, she was smiling, she was joyful. She 207 00:11:54,280 --> 00:11:57,400 Speaker 1: was telling me her story with full of life. Her 208 00:11:57,440 --> 00:12:01,959 Speaker 1: name is MICHAELA. Noble, and I was so inspired by it, 209 00:12:01,960 --> 00:12:03,880 Speaker 1: and I was like, how did you do this? Like 210 00:12:04,400 --> 00:12:07,040 Speaker 1: how can you be that positive? Like I was like, 211 00:12:07,120 --> 00:12:09,000 Speaker 1: if I listened to all my advice, I wouldn't be 212 00:12:09,120 --> 00:12:12,640 Speaker 1: like you right, So explain to me how you did this? 213 00:12:12,720 --> 00:12:14,160 Speaker 2: And I meant it. I was like, explained to it. 214 00:12:14,480 --> 00:12:16,680 Speaker 1: And she explained to me that she believes in God 215 00:12:16,720 --> 00:12:20,000 Speaker 1: and that God reminded her how beautiful her family is 216 00:12:20,040 --> 00:12:23,600 Speaker 1: and just how that's been her source of shelter and love. 217 00:12:23,640 --> 00:12:26,040 Speaker 1: And I have never forgotten that moment. I shared that 218 00:12:26,120 --> 00:12:28,440 Speaker 1: I met her for like ten minutes or something, But 219 00:12:28,840 --> 00:12:31,120 Speaker 1: I can't stop talking about it and thinking about it 220 00:12:31,120 --> 00:12:37,760 Speaker 1: because she was showing me how vibrant, energetic and beaming 221 00:12:37,800 --> 00:12:41,119 Speaker 1: someone can be when they can't walk, they're in a wheelchair, 222 00:12:41,280 --> 00:12:42,400 Speaker 1: and they've lost their dreams. 223 00:12:42,400 --> 00:12:44,959 Speaker 2: She'll never be able to cheer again. 224 00:12:45,640 --> 00:12:49,200 Speaker 1: And so that's how I gain inspired the people who 225 00:12:49,280 --> 00:12:51,720 Speaker 1: I've learned from, and I find even the people that 226 00:12:52,320 --> 00:12:54,880 Speaker 1: say they're learning from me, they're actually inspiring me more 227 00:12:54,920 --> 00:12:55,320 Speaker 1: than they know. 228 00:12:56,280 --> 00:12:59,440 Speaker 3: I think a lot of what we strive for as 229 00:12:59,559 --> 00:13:03,400 Speaker 3: marketers professionals is when we're working on that one idea, 230 00:13:03,600 --> 00:13:07,600 Speaker 3: that one campaign and it goes viral and we're like, wow, 231 00:13:07,960 --> 00:13:10,800 Speaker 3: in marketing speak, you've got a lot of earned value, 232 00:13:10,840 --> 00:13:14,319 Speaker 3: earned media on your hands. But you use this term 233 00:13:14,440 --> 00:13:18,600 Speaker 3: making wisdom go viral, which I can't imagine anything more 234 00:13:18,679 --> 00:13:22,319 Speaker 3: timely than this as a goal. Just walk us through that. 235 00:13:22,400 --> 00:13:23,800 Speaker 3: What does it mean for you? Why do you talk 236 00:13:23,840 --> 00:13:24,440 Speaker 3: about that a lot? 237 00:13:24,640 --> 00:13:24,800 Speaker 2: Yeah? 238 00:13:24,800 --> 00:13:27,600 Speaker 1: I read a book before I started creating content by 239 00:13:28,320 --> 00:13:32,439 Speaker 1: Salem Ishmael. The book's called The Singularity. Oh no, the 240 00:13:32,440 --> 00:13:37,559 Speaker 1: books called Exponential Organizations published by the Singularity University years ago. 241 00:13:37,679 --> 00:13:41,360 Speaker 1: Really old book, and it almost talked about how uber 242 00:13:41,400 --> 00:13:44,040 Speaker 1: and Facebook and how those early companies had their rise, 243 00:13:44,760 --> 00:13:47,800 Speaker 1: but he talked about how all amazing companies or organizations 244 00:13:47,880 --> 00:13:52,520 Speaker 1: or people had an MTP or a massive transformational purpose. 245 00:13:53,400 --> 00:13:55,959 Speaker 1: And he talks in the book about how Google's MTP 246 00:13:56,880 --> 00:14:02,040 Speaker 1: is organizing the world's information. Their MTP is not building 247 00:14:02,080 --> 00:14:06,920 Speaker 1: Google Ads or Google AI or Google Glasses. It's organizing 248 00:14:06,920 --> 00:14:10,920 Speaker 1: the world's information. It's massive, it's aspirational, and it allows 249 00:14:10,960 --> 00:14:12,720 Speaker 1: them to do anything. It's not like we can just 250 00:14:12,760 --> 00:14:15,960 Speaker 1: have a Gmail account. And he said Ted's was ideas 251 00:14:16,000 --> 00:14:18,600 Speaker 1: worth spreading. So I spent a lot of time thinking like, 252 00:14:18,720 --> 00:14:22,400 Speaker 1: what's my MTP? And I came up years ago, now 253 00:14:22,480 --> 00:14:26,120 Speaker 1: like maybe eight years ago with making Wisdom go viral 254 00:14:26,840 --> 00:14:28,600 Speaker 1: and it really stuck for me, and it really stuck 255 00:14:28,640 --> 00:14:30,880 Speaker 1: for a lot of other people. And then COVID came 256 00:14:30,920 --> 00:14:33,880 Speaker 1: and viral had a whole new meaning. Then everyone's like, 257 00:14:33,880 --> 00:14:36,200 Speaker 1: maybe you should change that. So we didn't use it 258 00:14:36,240 --> 00:14:38,160 Speaker 1: for a few years, and it's kind of having a 259 00:14:38,200 --> 00:14:45,040 Speaker 1: comeback now, but talking about why that's important and what 260 00:14:45,080 --> 00:14:47,920 Speaker 1: it means. When I started creating content, there were only 261 00:14:47,960 --> 00:14:49,720 Speaker 1: like three or four things that went viral. 262 00:14:49,840 --> 00:14:52,240 Speaker 2: So it was cats, which I love. 263 00:14:53,200 --> 00:14:57,280 Speaker 1: Any cat people all right, Okay, dogs didn't know that 264 00:14:57,280 --> 00:14:57,880 Speaker 1: we were going on there. 265 00:14:58,000 --> 00:14:59,560 Speaker 2: Yeah, dogs, dog people. 266 00:15:01,360 --> 00:15:06,160 Speaker 1: Number three, babies, baby people so cats, dogs, babies, and 267 00:15:06,200 --> 00:15:08,920 Speaker 1: then people taking their clothes off. So those are the 268 00:15:08,960 --> 00:15:09,880 Speaker 1: people taking their clothes. 269 00:15:12,160 --> 00:15:13,840 Speaker 2: So those are the four things that went viral. 270 00:15:13,880 --> 00:15:17,280 Speaker 1: When I started creating content, health and wellness, mindfulness, meditation, 271 00:15:17,520 --> 00:15:21,400 Speaker 1: wisdom didn't really exist on the Internet, like, it wasn't viral. 272 00:15:21,520 --> 00:15:24,640 Speaker 1: It was there, but it wasn't viral. And so I thought, 273 00:15:24,640 --> 00:15:26,960 Speaker 1: how amazing would it be? I've been so fortunate to 274 00:15:27,000 --> 00:15:29,520 Speaker 1: learn about these traditions that are five thousand years old. 275 00:15:29,960 --> 00:15:32,680 Speaker 1: They're not my teachings, they're not my wisdom. It's wisdom 276 00:15:32,680 --> 00:15:35,480 Speaker 1: that I've gained from my teachers and mentors. How amazing 277 00:15:35,520 --> 00:15:38,600 Speaker 1: would it be if these went viral and everyone, for 278 00:15:38,640 --> 00:15:41,880 Speaker 1: free could have access to these tools and skills. What 279 00:15:41,960 --> 00:15:45,000 Speaker 1: an amazing world we would live in. What if compassion 280 00:15:45,040 --> 00:15:48,200 Speaker 1: could go viral? What if empathy could go viral? What 281 00:15:48,280 --> 00:15:51,520 Speaker 1: if the ideas that bring people together could go viral? 282 00:15:51,600 --> 00:15:55,640 Speaker 1: Because I wasn't seeing that until this day. On Purpose's 283 00:15:55,720 --> 00:15:58,600 Speaker 1: mission is, I promise you we will get the same 284 00:15:58,880 --> 00:16:02,160 Speaker 1: or more views then any of our peers in this 285 00:16:02,280 --> 00:16:05,720 Speaker 1: place without using clickbait like that's our mission, Like, that's 286 00:16:05,760 --> 00:16:09,280 Speaker 1: my rule. I will never ask a clickbait question because 287 00:16:09,280 --> 00:16:10,960 Speaker 1: I don't want to, because our mission is we're going 288 00:16:11,040 --> 00:16:13,320 Speaker 1: to prove to you that if you serve the word 289 00:16:13,560 --> 00:16:18,120 Speaker 1: world healthy food but looks good and tastes good, then 290 00:16:18,160 --> 00:16:20,920 Speaker 1: they'll take it. But if you serve the world junk food, 291 00:16:20,960 --> 00:16:21,960 Speaker 1: of course they're going to eat it. 292 00:16:21,960 --> 00:16:22,600 Speaker 2: It's obvious. 293 00:16:23,200 --> 00:16:25,520 Speaker 1: And so my push to myself is always how do 294 00:16:25,600 --> 00:16:29,160 Speaker 1: I ask the least clickbait question and get it to 295 00:16:29,160 --> 00:16:31,080 Speaker 1: go viral? Which annoys my team because they're like, Jay, 296 00:16:31,080 --> 00:16:33,200 Speaker 1: if you just ask them about Kanye, it would help. 297 00:16:34,680 --> 00:16:36,040 Speaker 1: And I'm like, yeah, I'm going to go through this 298 00:16:36,080 --> 00:16:39,760 Speaker 1: whole interview not mentioned Kanye, and I did that and 299 00:16:40,200 --> 00:16:43,000 Speaker 1: yeah it still works. So that's kind of where I 300 00:16:43,040 --> 00:16:44,920 Speaker 1: come at it from, which is, yeah, how do we 301 00:16:44,960 --> 00:16:45,840 Speaker 1: truly make wisdom go? 302 00:16:45,920 --> 00:16:54,160 Speaker 3: I'm totally not going to ask my next question about Kanye. 303 00:16:55,240 --> 00:16:59,440 Speaker 1: From airport lounges to hidden culinary gems, Chase Sapphire Reserve, 304 00:16:59,640 --> 00:17:04,840 Speaker 1: Unlock elevated travel and dining experiences that make every journey 305 00:17:05,119 --> 00:17:09,080 Speaker 1: feel unforgettable. 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If you want to see how loud our 327 00:18:47,440 --> 00:18:48,880 Speaker 3: company gets Uh. 328 00:18:49,119 --> 00:18:49,920 Speaker 2: It's jingle ball. 329 00:18:52,880 --> 00:18:56,160 Speaker 3: But it always, it always warms my heart to talk 330 00:18:56,200 --> 00:19:00,679 Speaker 3: to creators like your yourself, or Welcome Gladwell or Questlove, 331 00:19:00,800 --> 00:19:05,119 Speaker 3: who are partners with ours, for whom audio in particular 332 00:19:05,880 --> 00:19:11,560 Speaker 3: is very, very specifically important. Malcolm Gladwell puts it in 333 00:19:11,640 --> 00:19:13,040 Speaker 3: a way when I was talking to him and he said, 334 00:19:13,080 --> 00:19:16,880 Speaker 3: you know, it's funny. Video for me comes in through 335 00:19:16,880 --> 00:19:20,919 Speaker 3: the eyes, but audio goes straight for the heart. And 336 00:19:21,000 --> 00:19:23,280 Speaker 3: he said, I swear it's not I'm not making this up. 337 00:19:23,320 --> 00:19:26,720 Speaker 3: He's like, I've seen that. I've seen audiences react differently 338 00:19:26,760 --> 00:19:31,639 Speaker 3: to the stuff I do as a creator. Why why 339 00:19:31,800 --> 00:19:35,640 Speaker 3: is audio such a huge part of your focus, particularly 340 00:19:35,720 --> 00:19:37,639 Speaker 3: podcasting with the on Purpose podcast? 341 00:19:38,359 --> 00:19:40,280 Speaker 2: What itch does it scratch? What? 342 00:19:40,280 --> 00:19:43,000 Speaker 3: What need does it serve? Why does it play such 343 00:19:43,040 --> 00:19:44,040 Speaker 3: a big role in your life? 344 00:19:47,160 --> 00:19:52,040 Speaker 1: You can't just quote Malcolm glad I grew up Malcolm's 345 00:19:52,080 --> 00:19:54,679 Speaker 1: like my hero. I grew up as reading all his books, 346 00:19:54,680 --> 00:19:56,639 Speaker 1: so it's it was so wonderful to meet And then 347 00:19:57,040 --> 00:20:00,760 Speaker 1: I love Malcolm. Some books incredible and I love that. 348 00:20:00,960 --> 00:20:06,280 Speaker 1: I love that approach. It's beautiful for me. Audio feels 349 00:20:06,320 --> 00:20:09,160 Speaker 1: like you're on a phone call with someone, which feels 350 00:20:09,240 --> 00:20:13,040 Speaker 1: so intimate because no one calls anyone anymore, and so 351 00:20:14,400 --> 00:20:18,359 Speaker 1: there's such an intimacy in feeling like someone's in your ear. 352 00:20:19,160 --> 00:20:23,760 Speaker 1: It's so close, it's so vulnerable. It's so personal when 353 00:20:23,760 --> 00:20:28,359 Speaker 1: you're letting someone into your ear. And I see that 354 00:20:28,400 --> 00:20:33,280 Speaker 1: in the different communities I have. If someone watches me, 355 00:20:33,440 --> 00:20:36,119 Speaker 1: they know a certain part of me, but if someone 356 00:20:36,200 --> 00:20:39,119 Speaker 1: listens to me, they know me far more deeply. I 357 00:20:39,160 --> 00:20:41,000 Speaker 1: know the difference when I meet someone who listens to 358 00:20:41,000 --> 00:20:44,120 Speaker 1: on purpose regularly, but it's someone who follows me on Instagram, 359 00:20:44,200 --> 00:20:48,360 Speaker 1: it's completely different conversation I'm going to have with that person, 360 00:20:48,680 --> 00:20:51,480 Speaker 1: And if someone's listening to my audiobook, same thing. It's 361 00:20:51,600 --> 00:20:57,560 Speaker 1: so meaningful because I think we all consume more deeply 362 00:20:57,640 --> 00:20:59,520 Speaker 1: through our ears. We could be looking at something and 363 00:20:59,520 --> 00:21:02,720 Speaker 1: looking at things, and when you're watching something, like Malcolm said, 364 00:21:02,760 --> 00:21:04,920 Speaker 1: like when you're watching something, you're looking at the characters 365 00:21:04,920 --> 00:21:06,880 Speaker 1: and you might look at their hair and the bag 366 00:21:06,920 --> 00:21:09,280 Speaker 1: that they're holding and their fashion, and then you forgot 367 00:21:09,280 --> 00:21:11,880 Speaker 1: what they said. But when you're listening, all you can 368 00:21:11,880 --> 00:21:14,920 Speaker 1: do is listen to what someone said, there is zero distraction. 369 00:21:15,119 --> 00:21:20,959 Speaker 1: So the intimacy, the vulnerability, the personal connection is just unmatched. 370 00:21:20,960 --> 00:21:23,680 Speaker 1: And I feel so lucky that I get to live 371 00:21:23,760 --> 00:21:26,280 Speaker 1: and sit with people, whether they're at the gym, whether 372 00:21:26,280 --> 00:21:28,240 Speaker 1: they're on their way to work or back, whether they're 373 00:21:28,240 --> 00:21:32,160 Speaker 1: walking their dog, whether they're trying to walk their cat, 374 00:21:32,240 --> 00:21:35,720 Speaker 1: whether they're cooking. Like you know, it's like whatever you're doing, 375 00:21:35,800 --> 00:21:36,240 Speaker 1: like you're. 376 00:21:36,119 --> 00:21:37,600 Speaker 2: A part of someone's life. 377 00:21:37,760 --> 00:21:39,520 Speaker 1: If you think about that, audio is the only thing 378 00:21:39,560 --> 00:21:42,320 Speaker 1: you really do while doing everything else, So you're a 379 00:21:42,400 --> 00:21:44,760 Speaker 1: part of someone's life. Whereas you sit down to watch 380 00:21:44,800 --> 00:21:47,600 Speaker 1: a show you're not doing. You might do a bunch 381 00:21:47,640 --> 00:21:49,080 Speaker 1: of things and watch, but when you're doing a bunch 382 00:21:49,080 --> 00:21:52,040 Speaker 1: of things and you're listening, it's like there's just this beautiful, 383 00:21:52,080 --> 00:21:55,280 Speaker 1: captivated connection. And so and I feel that with someone 384 00:21:55,320 --> 00:21:56,879 Speaker 1: who people when I meet them and they listen to 385 00:21:56,880 --> 00:21:58,520 Speaker 1: the podcasts, they often come up to me and say, 386 00:21:58,640 --> 00:22:00,880 Speaker 1: I feel like I know you, and my aunt says, 387 00:22:01,080 --> 00:22:04,320 Speaker 1: you kind of do yeah, you know, and it's it's 388 00:22:04,440 --> 00:22:09,320 Speaker 1: it's different from something I follow you on Instagram. 389 00:22:09,480 --> 00:22:13,600 Speaker 3: I feel like not talking about artificial intelligence, we would 390 00:22:13,640 --> 00:22:16,040 Speaker 3: be remiss and not hitting it at least for a second. 391 00:22:18,000 --> 00:22:20,800 Speaker 3: We have a pretty incredible research team at iHeart and 392 00:22:20,840 --> 00:22:23,119 Speaker 3: they are laser focused on this topic today of what 393 00:22:23,280 --> 00:22:26,960 Speaker 3: does it mean to make human generated content versus AI 394 00:22:27,040 --> 00:22:31,320 Speaker 3: generated content? This is a challenge we all as marketers 395 00:22:31,359 --> 00:22:33,639 Speaker 3: are grappling with figuring out is it a tool? 396 00:22:33,800 --> 00:22:35,359 Speaker 2: Is it a friend? Is it a foe? What do 397 00:22:35,440 --> 00:22:40,040 Speaker 2: I do? You know? Nine out of ten. 398 00:22:41,280 --> 00:22:45,399 Speaker 3: Humans in the United States still feel like it is 399 00:22:45,640 --> 00:22:47,960 Speaker 3: very important to me that the content I consume is 400 00:22:48,000 --> 00:22:53,720 Speaker 3: made by human Eighty two percent of those people are 401 00:22:54,840 --> 00:22:58,320 Speaker 3: uncertain of concerned about AI can mean a lot of 402 00:22:58,320 --> 00:23:02,600 Speaker 3: different things, but generally it's a position of anxiety. It's 403 00:23:02,640 --> 00:23:05,680 Speaker 3: not yet a position of let's go, it's gonna be great. 404 00:23:07,920 --> 00:23:09,080 Speaker 3: How do you process that? 405 00:23:09,160 --> 00:23:10,440 Speaker 2: How should we think about that? 406 00:23:12,040 --> 00:23:16,760 Speaker 1: I think fear around new technology is always normal and expected, 407 00:23:16,800 --> 00:23:19,240 Speaker 1: and I think we felt the same way about social media, 408 00:23:19,280 --> 00:23:21,760 Speaker 1: and if not more today than we did when it 409 00:23:21,800 --> 00:23:24,560 Speaker 1: was founded, and same with the Internet, and same with 410 00:23:24,760 --> 00:23:27,960 Speaker 1: color television and probably everything else. And so the fear 411 00:23:28,000 --> 00:23:30,560 Speaker 1: doesn't surprise me, and it feels like a normal human 412 00:23:30,600 --> 00:23:35,199 Speaker 1: reaction and probably the most justified ever because AI is 413 00:23:35,240 --> 00:23:40,879 Speaker 1: definitely the most scary and the most yeah, the most 414 00:23:41,080 --> 00:23:44,080 Speaker 1: potentially dangerous one out of all of them. And I 415 00:23:44,119 --> 00:23:46,320 Speaker 1: think it seems like it's got worse every time. So 416 00:23:47,000 --> 00:23:49,880 Speaker 1: it's fair and it's real. I think at the same time, 417 00:23:49,920 --> 00:23:51,840 Speaker 1: we've seen that the technology is not going to go 418 00:23:51,880 --> 00:23:55,120 Speaker 1: away because we're scared. It's not going to disappear because 419 00:23:55,119 --> 00:23:57,960 Speaker 1: we don't like it. And sadly we're not smart enough 420 00:23:57,960 --> 00:24:02,520 Speaker 1: as humans to end something before it ends us, and 421 00:24:02,600 --> 00:24:05,560 Speaker 1: so we're going to let it take course. We'll make 422 00:24:05,600 --> 00:24:10,800 Speaker 1: a documentary in ten years. The next book in twelve 423 00:24:10,880 --> 00:24:12,840 Speaker 1: years will be about how you to get your kids 424 00:24:12,880 --> 00:24:15,439 Speaker 1: off of AI instead of phones, and we'll do the 425 00:24:15,440 --> 00:24:18,680 Speaker 1: same thing again. Because, as Mark Twain says, history never 426 00:24:18,720 --> 00:24:21,879 Speaker 1: repeats itself, but it always rhymes. So you see that 427 00:24:21,960 --> 00:24:23,320 Speaker 1: happen again and again and again. 428 00:24:23,960 --> 00:24:25,359 Speaker 2: So what do we do, right? So what do we do? 429 00:24:25,680 --> 00:24:27,119 Speaker 1: If we take all of what I just said and 430 00:24:27,160 --> 00:24:29,199 Speaker 1: that's just what humans do, then what do we do 431 00:24:29,280 --> 00:24:32,639 Speaker 1: with that? We only really have one choice, which is 432 00:24:32,880 --> 00:24:36,159 Speaker 1: how do we learn to engage with it effectively and 433 00:24:36,200 --> 00:24:37,760 Speaker 1: not let it use us? 434 00:24:38,320 --> 00:24:39,120 Speaker 2: And when I. 435 00:24:39,040 --> 00:24:41,040 Speaker 1: Think about creativity, I fully agree with you. There are 436 00:24:41,040 --> 00:24:42,760 Speaker 1: a couple of brands in the last couple of weeks 437 00:24:42,800 --> 00:24:47,080 Speaker 1: that launched fully Ai campaigns and it was rejected completely. 438 00:24:47,119 --> 00:24:51,159 Speaker 1: I even see fellow creators who are making brilliant storytelling 439 00:24:51,280 --> 00:24:55,879 Speaker 1: videos on TikTok with Ai with vo and the comments 440 00:24:55,920 --> 00:24:57,840 Speaker 1: are just like, oh, I guess we're using AI now, 441 00:24:57,880 --> 00:24:59,680 Speaker 1: And I'm flabbergastic. 442 00:24:59,040 --> 00:25:00,960 Speaker 2: Because the storytelling is it's really beautiful. 443 00:25:01,119 --> 00:25:02,919 Speaker 1: But all the comments are like why are you doing this? 444 00:25:03,000 --> 00:25:04,920 Speaker 1: And I'm like, oh, interesting, not me, We're not making 445 00:25:04,960 --> 00:25:07,440 Speaker 1: them here but friends of mine, and I'm like, oh interesting, 446 00:25:07,520 --> 00:25:08,520 Speaker 1: Like what's going on here? 447 00:25:09,280 --> 00:25:11,639 Speaker 2: So I think that's not going to go away. And 448 00:25:11,680 --> 00:25:12,800 Speaker 2: I think the big question I. 449 00:25:12,840 --> 00:25:15,480 Speaker 1: Keep getting asked at conferences when I'm especially talking about 450 00:25:15,480 --> 00:25:19,600 Speaker 1: mindfulness and consciousness is will AI ever have a soul? 451 00:25:21,160 --> 00:25:23,000 Speaker 1: And my answer to that is I don't know, but 452 00:25:23,840 --> 00:25:27,240 Speaker 1: I just hope that the people using AI have a soul. 453 00:25:28,440 --> 00:25:30,760 Speaker 1: And I think that's what I would encourage marketers and 454 00:25:30,800 --> 00:25:34,679 Speaker 1: creators to do. That it's soul plus AI. It's not 455 00:25:34,840 --> 00:25:37,720 Speaker 1: Ai because you just told me and I won't share 456 00:25:37,760 --> 00:25:38,920 Speaker 1: what it was, but you just told me about a 457 00:25:38,920 --> 00:25:43,560 Speaker 1: beautiful story your friend made into a movie. And that 458 00:25:43,800 --> 00:25:46,320 Speaker 1: story is only a great story because it was real 459 00:25:46,359 --> 00:25:51,840 Speaker 1: life and so now more than ever, art imitating reality 460 00:25:52,160 --> 00:25:55,560 Speaker 1: is all we have, and it's what we've been fascinated about. 461 00:25:55,560 --> 00:25:58,000 Speaker 1: It's why we love true stories. It's why we love 462 00:25:58,440 --> 00:26:00,520 Speaker 1: stories that are based on a true story. Worry because 463 00:26:00,640 --> 00:26:04,480 Speaker 1: art imitating reality is what captures humans and AI can't 464 00:26:04,520 --> 00:26:08,480 Speaker 1: do that yet. So that's what we've got to focus 465 00:26:08,520 --> 00:26:12,360 Speaker 1: on is soul plus AI, and that soul is art 466 00:26:12,480 --> 00:26:16,919 Speaker 1: imitating reality, and that reality means observe real life more 467 00:26:17,440 --> 00:26:20,639 Speaker 1: rather than expecting AI to figure it out, because that's 468 00:26:20,680 --> 00:26:24,680 Speaker 1: your unique superpower. As marketers, everyone can ask AI what 469 00:26:24,760 --> 00:26:27,880 Speaker 1: would you do for my campaign? But AI doesn't really 470 00:26:27,920 --> 00:26:31,240 Speaker 1: know how to mirror reality yet. It doesn't still have that. 471 00:26:31,480 --> 00:26:35,359 Speaker 1: It doesn't have raw emotion and ability to transfer the 472 00:26:35,400 --> 00:26:36,919 Speaker 1: pain of poetry. 473 00:26:37,000 --> 00:26:39,280 Speaker 2: It can't. It can write a poem, but the poem's. 474 00:26:38,920 --> 00:26:41,480 Speaker 1: Pretty basic, an average it It still doesn't have that, 475 00:26:41,560 --> 00:26:45,760 Speaker 1: And so that's our superpower, soul plus AI. So I 476 00:26:45,800 --> 00:26:48,399 Speaker 1: think we need to use AI. We will use AIAI 477 00:26:48,480 --> 00:26:51,520 Speaker 1: will exist now forever, just like social media. Let's just 478 00:26:51,520 --> 00:26:54,320 Speaker 1: not lose the soul before it in the algorithm. We 479 00:26:54,400 --> 00:26:56,679 Speaker 1: all want to feel better, to have more energy and 480 00:26:56,760 --> 00:26:59,919 Speaker 1: more focus throughout the day, That's why I co founded 481 00:27:00,720 --> 00:27:05,280 Speaker 1: a sparkling adaptogenet drink made with powerful ingredients like ashwagandha 482 00:27:05,400 --> 00:27:08,840 Speaker 1: and Lion's maine. 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Be among the first to try it. 491 00:27:38,560 --> 00:27:42,040 Speaker 1: Available exclusively at Drinkjuni dot com, where you can use 492 00:27:42,080 --> 00:27:46,120 Speaker 1: the code on purpose twenty for twenty percent off your 493 00:27:46,119 --> 00:27:49,119 Speaker 1: first order. Cheers to your daily mood boost. 494 00:27:49,880 --> 00:27:51,560 Speaker 3: I want to open this up just a little bit. 495 00:27:52,880 --> 00:27:55,560 Speaker 3: I think we're going to let folks ask you a 496 00:27:55,600 --> 00:27:57,960 Speaker 3: couple questions real quick, and then we can close out 497 00:27:58,000 --> 00:27:59,720 Speaker 3: with with one more Yeah. 498 00:28:00,040 --> 00:28:00,920 Speaker 2: School right there. 499 00:28:02,720 --> 00:28:04,480 Speaker 4: So you're surrounded by a lot of people that work 500 00:28:04,480 --> 00:28:07,040 Speaker 4: in agencies, so we're trained to please people and to 501 00:28:07,080 --> 00:28:10,399 Speaker 4: never say no. So can you talk to us a 502 00:28:10,440 --> 00:28:12,680 Speaker 4: little bit about the power of work life balance and 503 00:28:12,720 --> 00:28:16,200 Speaker 4: it's important, it's important to mental health, and maybe give 504 00:28:16,280 --> 00:28:18,359 Speaker 4: us some tips to not feel because when I say no, 505 00:28:18,560 --> 00:28:23,320 Speaker 4: I feel selfish to who no to anyone, whether that 506 00:28:23,359 --> 00:28:26,600 Speaker 4: be family, whether that be bosses, work clients, all those 507 00:28:26,640 --> 00:28:29,240 Speaker 4: sorts of places. But I also do know that when 508 00:28:29,240 --> 00:28:32,680 Speaker 4: you help people, you do feel really good. So how 509 00:28:32,720 --> 00:28:36,159 Speaker 4: do I help myself to say no to others and 510 00:28:36,200 --> 00:28:37,160 Speaker 4: say yes to myself? 511 00:28:37,600 --> 00:28:40,480 Speaker 1: That's a great question. How many of you feel like 512 00:28:40,520 --> 00:28:41,320 Speaker 1: a people pleaser? 513 00:28:42,280 --> 00:28:43,440 Speaker 2: Yes, all of us good. 514 00:28:43,800 --> 00:28:46,560 Speaker 1: How many of you don't feel like people pleases? Oh, 515 00:28:46,680 --> 00:28:52,240 Speaker 1: very honest, it's all the bosses in the room. Classic, Yeah, 516 00:28:52,240 --> 00:28:57,840 Speaker 1: it's all the people at the top, got it, You know, 517 00:28:57,880 --> 00:28:58,360 Speaker 1: it's such a. 518 00:28:58,280 --> 00:28:59,640 Speaker 2: Great question, Such a great question. 519 00:29:01,880 --> 00:29:03,880 Speaker 1: I had to learn that the hard way, too, even 520 00:29:03,920 --> 00:29:06,440 Speaker 1: from a service point of view. So at one point 521 00:29:06,480 --> 00:29:09,400 Speaker 1: in my life I was so deeply focused on service 522 00:29:09,480 --> 00:29:12,680 Speaker 1: that I would burn out very often. I would run 523 00:29:12,720 --> 00:29:14,640 Speaker 1: out of energy very often because I'd say yes to 524 00:29:14,720 --> 00:29:17,200 Speaker 1: helping anyone. Someone called me at midnight, I was there. 525 00:29:17,280 --> 00:29:20,120 Speaker 1: I would fly there, drive there, pick up the phone 526 00:29:20,160 --> 00:29:25,040 Speaker 1: whatever it was today. Unless it is really serious or whatever. 527 00:29:25,360 --> 00:29:27,880 Speaker 1: And I'm saying this half joking. But if someone calls 528 00:29:27,880 --> 00:29:29,680 Speaker 1: me up and goes, hark, this crazy thing happened to 529 00:29:29,680 --> 00:29:31,080 Speaker 1: me night, can I talk about it? I'm like, sleep on, 530 00:29:31,080 --> 00:29:33,480 Speaker 1: I will talk about it in three days. Because half 531 00:29:33,480 --> 00:29:36,840 Speaker 1: the time the emergency is not really an emergency, and 532 00:29:37,200 --> 00:29:38,320 Speaker 1: if it is, of course. 533 00:29:38,120 --> 00:29:38,880 Speaker 2: Take it seriously. 534 00:29:38,920 --> 00:29:42,960 Speaker 1: But those emergencies are rarely that And everything feels like 535 00:29:43,000 --> 00:29:47,160 Speaker 1: a ten when you don't really look at the scale 536 00:29:47,600 --> 00:29:49,840 Speaker 1: of what zero to ten is. So if ten is 537 00:29:49,840 --> 00:29:54,000 Speaker 1: the worst thing ever could happen, ever, right down underneath it, 538 00:29:54,040 --> 00:29:56,840 Speaker 1: what that is for you? So whatever that is for you, 539 00:29:56,880 --> 00:29:58,440 Speaker 1: like ten out of ten, the worst day of your life, 540 00:29:58,520 --> 00:30:00,800 Speaker 1: what would it be? Write that down and then zero 541 00:30:00,840 --> 00:30:03,200 Speaker 1: out of ten? What would that day look like if 542 00:30:03,240 --> 00:30:05,480 Speaker 1: that was the best day of your life? And now, 543 00:30:05,560 --> 00:30:07,400 Speaker 1: when anything happens, look at it on a scale of 544 00:30:07,400 --> 00:30:09,480 Speaker 1: one to ten. And now all of a sudden, things 545 00:30:09,480 --> 00:30:11,080 Speaker 1: that you think are a ten are actually a five. 546 00:30:11,800 --> 00:30:13,480 Speaker 1: Things that you think are a ten are actually like 547 00:30:13,680 --> 00:30:16,040 Speaker 1: a three, because now you have a scale to look 548 00:30:16,080 --> 00:30:18,560 Speaker 1: at it on, because in that moment, a stub toe 549 00:30:18,680 --> 00:30:21,880 Speaker 1: is a ten out of ten in that moment, Right 550 00:30:22,160 --> 00:30:24,720 Speaker 1: in that moment, getting late to a meeting is a 551 00:30:24,800 --> 00:30:27,360 Speaker 1: nine out of ten because the brain just goes the 552 00:30:27,400 --> 00:30:30,480 Speaker 1: mind just goes crazy. It just makes everything feel extreme. 553 00:30:30,480 --> 00:30:32,800 Speaker 1: And so make your own zero to ten scale. I'm 554 00:30:32,840 --> 00:30:34,200 Speaker 1: not the one to tell you what a ten is, 555 00:30:34,440 --> 00:30:35,720 Speaker 1: and I'm not the one to tell you what a 556 00:30:35,800 --> 00:30:38,320 Speaker 1: zero is. No one can do it for you. So 557 00:30:38,400 --> 00:30:40,280 Speaker 1: make that scale. And then anytime something comes in and 558 00:30:40,280 --> 00:30:42,600 Speaker 1: ask yourself, where does it really sit on that scale? 559 00:30:42,640 --> 00:30:45,440 Speaker 1: If it's a true emergency, amazing, If it's not, where 560 00:30:45,440 --> 00:30:47,880 Speaker 1: does it land? Give yourself that. So if it's eight 561 00:30:47,880 --> 00:30:49,640 Speaker 1: and above, you're going to say yes, and if it's 562 00:30:50,040 --> 00:30:52,320 Speaker 1: six and below, I'm going to say no. And that 563 00:30:52,440 --> 00:30:55,200 Speaker 1: gives you a really clear metric for yourself that I 564 00:30:55,240 --> 00:30:57,040 Speaker 1: can't tell you. You may say stubbing my toe is 565 00:30:57,080 --> 00:31:00,560 Speaker 1: a eight point nine, you know, it's up to you 566 00:31:00,600 --> 00:31:03,400 Speaker 1: to decide. So that's the first step. The second part 567 00:31:03,400 --> 00:31:05,880 Speaker 1: of it, i'd say, is if you really want to 568 00:31:05,880 --> 00:31:11,000 Speaker 1: help people, if you really care about people, it's all 569 00:31:11,040 --> 00:31:13,080 Speaker 1: about how long you can do it for, not how 570 00:31:13,160 --> 00:31:16,480 Speaker 1: quick you can do it. So when you really thank 571 00:31:16,520 --> 00:31:19,160 Speaker 1: you so much for that sound effect, that was amazing, 572 00:31:20,040 --> 00:31:21,000 Speaker 1: I will pay you later. 573 00:31:21,120 --> 00:31:21,920 Speaker 2: That was amazing. 574 00:31:22,040 --> 00:31:26,760 Speaker 1: That was so good, I'll give you a hug. Okay, yeah, 575 00:31:26,800 --> 00:31:29,000 Speaker 1: we need your sound effects on the podcast when I 576 00:31:29,120 --> 00:31:33,200 Speaker 1: like say stuff like just need like reactions on my 577 00:31:33,320 --> 00:31:34,160 Speaker 1: solo episode. 578 00:31:36,080 --> 00:31:40,560 Speaker 2: But it's something the rest of the time. 579 00:31:41,840 --> 00:31:44,120 Speaker 1: It's something I had to realize that if I really 580 00:31:44,200 --> 00:31:47,440 Speaker 1: care about someone, it's how long I can do it for, 581 00:31:47,920 --> 00:31:49,840 Speaker 1: not how quickly I can solve the problem. 582 00:31:50,520 --> 00:31:51,160 Speaker 2: And so if. 583 00:31:51,040 --> 00:31:55,320 Speaker 1: Saying no is helping you get sharper, more refined, more defined, 584 00:31:55,320 --> 00:31:57,640 Speaker 1: the next day and the day after, you're actually going 585 00:31:57,720 --> 00:32:01,560 Speaker 1: to be more useful to that person forever, even to 586 00:32:01,600 --> 00:32:04,400 Speaker 1: your boss, to your family, whoever it may be. I've 587 00:32:04,440 --> 00:32:06,880 Speaker 1: often said to my family, because I live away from them, 588 00:32:07,320 --> 00:32:09,360 Speaker 1: I no longer have the luxury to spend a lot 589 00:32:09,360 --> 00:32:11,360 Speaker 1: of time with my family. I live in la My 590 00:32:11,440 --> 00:32:14,640 Speaker 1: family's in London, so's my wife's family. But I've always 591 00:32:14,640 --> 00:32:15,960 Speaker 1: said to them that I'm going to show up for 592 00:32:15,960 --> 00:32:17,400 Speaker 1: the amount of time that I can give you one 593 00:32:17,480 --> 00:32:21,440 Speaker 1: hundred percent of my presence. So sometimes I can't give 594 00:32:21,480 --> 00:32:23,120 Speaker 1: people all of my time that I can always give 595 00:32:23,120 --> 00:32:25,400 Speaker 1: them all of my presents. So I'd rather be with 596 00:32:25,440 --> 00:32:27,840 Speaker 1: someone for ten minutes if I can give them one 597 00:32:27,880 --> 00:32:29,880 Speaker 1: hundred percent of my presents, then be with them for 598 00:32:30,440 --> 00:32:32,760 Speaker 1: an hour and give them ten percent of my presents, 599 00:32:32,920 --> 00:32:33,320 Speaker 1: which is. 600 00:32:33,240 --> 00:32:34,040 Speaker 2: What a lot of us do. 601 00:32:34,320 --> 00:32:37,520 Speaker 1: We try and trade time when no one wants time, 602 00:32:37,560 --> 00:32:40,120 Speaker 1: they want presents. How many times have you just spent 603 00:32:40,200 --> 00:32:41,960 Speaker 1: three hours with someone and then gone, I didn't feel 604 00:32:41,960 --> 00:32:45,760 Speaker 1: like we spend time together because we're using the wrong language. 605 00:32:45,960 --> 00:32:48,200 Speaker 1: You were never dealing in time, you were dealing in 606 00:32:48,520 --> 00:32:52,040 Speaker 1: connection and presents. So you'd be better off the fact 607 00:32:52,040 --> 00:32:54,440 Speaker 1: that we all live in these thirty minute hour meetings. 608 00:32:54,840 --> 00:32:57,040 Speaker 1: It was just made up by someone who made the calendar, 609 00:32:57,520 --> 00:33:00,240 Speaker 1: Like who made that up? Meetings could be seven, teen 610 00:33:00,240 --> 00:33:02,280 Speaker 1: minutes if you wanted them to be, they. 611 00:33:02,160 --> 00:33:04,800 Speaker 2: Could be six, they could be three. But we all 612 00:33:04,800 --> 00:33:08,920 Speaker 2: think of meeting our minds blow the whole room. We 613 00:33:08,960 --> 00:33:10,360 Speaker 2: all think, please have to be fair. 614 00:33:10,440 --> 00:33:12,040 Speaker 1: You're an hour and I'm like, sometimes I talk to 615 00:33:12,040 --> 00:33:13,400 Speaker 1: my team, I'm like, I do not need to talk 616 00:33:13,400 --> 00:33:14,160 Speaker 1: to that person. 617 00:33:13,880 --> 00:33:16,120 Speaker 2: For nine minutes. I just don't. 618 00:33:16,120 --> 00:33:18,600 Speaker 1: And so we've got to recognize that, actually, you can 619 00:33:18,640 --> 00:33:22,040 Speaker 1: become more efficient and effective if you choose not to 620 00:33:22,120 --> 00:33:24,760 Speaker 1: people please. So your goal, by the way, I love 621 00:33:24,800 --> 00:33:28,000 Speaker 1: making people happy to but sometimes the goal of pleasing 622 00:33:28,080 --> 00:33:31,440 Speaker 1: people is better served when I don't people please, because 623 00:33:31,440 --> 00:33:35,400 Speaker 1: I can actually think about the longer term effect of 624 00:33:35,480 --> 00:33:37,280 Speaker 1: what does it really mean to make them happy? 625 00:33:37,760 --> 00:33:38,600 Speaker 2: So hope that helps me. 626 00:33:54,800 --> 00:33:57,280 Speaker 3: We've got time for one more question from the crowd. 627 00:33:58,160 --> 00:34:01,160 Speaker 3: Pick someboddy and back. 628 00:34:01,400 --> 00:34:05,560 Speaker 1: Yeah, yeah, there's yeah still and yeah the black t shirt? 629 00:34:06,840 --> 00:34:07,360 Speaker 2: Helahala. 630 00:34:07,400 --> 00:34:07,840 Speaker 5: How you doing? 631 00:34:07,920 --> 00:34:09,719 Speaker 2: Hey? How you doing? Not too bad? I'm glad you 632 00:34:09,760 --> 00:34:12,240 Speaker 2: can see me. Nice to me. What's your name? Ricardo? 633 00:34:12,480 --> 00:34:15,640 Speaker 5: Nice to me, ice to meet too, So as somebody 634 00:34:15,640 --> 00:34:18,480 Speaker 5: who is interested and has been intrigued by just the 635 00:34:18,480 --> 00:34:21,000 Speaker 5: Buddhist practices also have been written up on like some 636 00:34:21,040 --> 00:34:25,320 Speaker 5: of the Vedic scriptures, such as like the Blagva Guitah. 637 00:34:25,480 --> 00:34:28,160 Speaker 5: You had mentioned that you served as a monk or 638 00:34:28,239 --> 00:34:30,000 Speaker 5: lived as a monk for a couple of years. So 639 00:34:30,080 --> 00:34:32,719 Speaker 5: I just wanted to know during that time living as 640 00:34:32,719 --> 00:34:35,960 Speaker 5: a monk, what was one of the most influential things that. 641 00:34:35,960 --> 00:34:39,080 Speaker 2: You don't do it, don't do it, I have to. 642 00:34:40,840 --> 00:34:43,000 Speaker 5: What was the most influential thing that you learned during 643 00:34:43,040 --> 00:34:44,680 Speaker 5: that time that still sticks with you today? 644 00:34:45,160 --> 00:34:46,160 Speaker 2: Thank you? Great question. 645 00:34:46,400 --> 00:34:48,359 Speaker 1: Uh, And if you want to be a monk and 646 00:34:48,400 --> 00:34:50,839 Speaker 1: you're not married and don't have kids, go do it. Uh. 647 00:34:50,920 --> 00:34:52,960 Speaker 1: It's it's just striking to the amount of married men 648 00:34:53,000 --> 00:34:54,560 Speaker 1: that come up to me and go, I really always 649 00:34:54,560 --> 00:34:56,719 Speaker 1: wanted to be a monk, And I'm like, yeah, I 650 00:34:56,760 --> 00:34:58,520 Speaker 1: was gonna They're not gonna accept you. 651 00:34:59,160 --> 00:34:59,799 Speaker 2: It doesn't work. 652 00:34:59,840 --> 00:35:06,919 Speaker 1: Like that's a great, great, great question. I would say 653 00:35:06,920 --> 00:35:09,920 Speaker 1: it was something that wasn't even necessarily taught, but it 654 00:35:09,960 --> 00:35:13,759 Speaker 1: was a way we lived. And so when you live 655 00:35:13,760 --> 00:35:15,640 Speaker 1: as a monk, I lived as a monk for three years, 656 00:35:16,480 --> 00:35:19,200 Speaker 1: you have two sets of robes. You wear one, you 657 00:35:19,360 --> 00:35:23,480 Speaker 1: wash one. You sleep in a communal space, and some 658 00:35:23,680 --> 00:35:26,400 Speaker 1: rooms that we slept in could sleep thirty people. Sometimes 659 00:35:26,440 --> 00:35:29,160 Speaker 1: it could sleep two hundred people. You don't have a 660 00:35:29,200 --> 00:35:32,000 Speaker 1: space that's yours. You put a little yoga mout on 661 00:35:32,040 --> 00:35:35,240 Speaker 1: the floor. If you're in India, you'll have a mosquito 662 00:35:35,360 --> 00:35:38,120 Speaker 1: net to protect you from getting eaten at night, and 663 00:35:38,239 --> 00:35:40,160 Speaker 1: you'll just have a bedgeet because it's not that cold 664 00:35:40,160 --> 00:35:42,680 Speaker 1: most month, and if it's cold, you'll have a bigger blanket. 665 00:35:42,680 --> 00:35:44,239 Speaker 1: If you're anywhere else in the world, you could. We 666 00:35:44,280 --> 00:35:47,239 Speaker 1: had a traveling sleeping bag sometimes like a camping bag. 667 00:35:49,320 --> 00:35:51,080 Speaker 1: What's really interesting is you don't get to decide what 668 00:35:51,160 --> 00:35:55,000 Speaker 1: you eat, you eat what you're given. So what ends 669 00:35:55,040 --> 00:35:58,560 Speaker 1: up happening is you end up becoming really flexible and 670 00:35:58,640 --> 00:36:02,560 Speaker 1: really adaptable because you don't have a place that's yours, 671 00:36:03,280 --> 00:36:06,239 Speaker 1: you don't have a bed that's yours, you don't have 672 00:36:06,280 --> 00:36:09,279 Speaker 1: a room that's yours, you don't end up having much 673 00:36:09,360 --> 00:36:13,400 Speaker 1: that's yours, and you start realizing that it's actually liberating 674 00:36:13,480 --> 00:36:18,440 Speaker 1: when you learn to live with consistency and stability and 675 00:36:18,480 --> 00:36:22,480 Speaker 1: how you wake up and look outwards rather than look 676 00:36:22,520 --> 00:36:25,279 Speaker 1: at all those things to make you feel secure. So 677 00:36:25,320 --> 00:36:28,520 Speaker 1: it's a really interesting, fascinating thing where like you're almost 678 00:36:28,560 --> 00:36:32,520 Speaker 1: training yourself to wake up with stability from within, because 679 00:36:32,560 --> 00:36:36,400 Speaker 1: outside of you everything's unstable because you can't control and 680 00:36:36,520 --> 00:36:38,799 Speaker 1: it's not part of your life. And while now my 681 00:36:38,880 --> 00:36:42,759 Speaker 1: life is extremely controlled on the outside, I still see 682 00:36:42,760 --> 00:36:45,640 Speaker 1: that value in how useful it was to have that 683 00:36:45,680 --> 00:36:49,480 Speaker 1: skill on the inside, because when things aren't going my 684 00:36:49,560 --> 00:36:53,399 Speaker 1: way externally, that's what I turn to. So that doesn't 685 00:36:53,440 --> 00:36:56,960 Speaker 1: mean we shouldn't design our homes to be really curated 686 00:36:56,960 --> 00:36:59,879 Speaker 1: and intentional. I think that's a really healthy way to live. 687 00:37:00,840 --> 00:37:04,360 Speaker 1: But learning adaptability and flexibility can be a really important 688 00:37:04,360 --> 00:37:07,000 Speaker 1: skill to help us deal with when things don't go 689 00:37:07,040 --> 00:37:10,640 Speaker 1: to plan. And when I was a monk, like things 690 00:37:10,640 --> 00:37:13,960 Speaker 1: generally never went to fan because you don't, you're not 691 00:37:14,120 --> 00:37:17,080 Speaker 1: you don't you're not in control, and so learning how 692 00:37:17,080 --> 00:37:20,359 Speaker 1: to deal with not being in control. Again, I'm not 693 00:37:20,400 --> 00:37:22,480 Speaker 1: recommending that your whole life should not be in control. 694 00:37:22,560 --> 00:37:25,160 Speaker 1: That it's not the point. The point is we all 695 00:37:25,200 --> 00:37:27,400 Speaker 1: have moments in our life that none of us can control, 696 00:37:27,920 --> 00:37:30,440 Speaker 1: and knowing how to respond to those is really really helpful. 697 00:37:30,640 --> 00:37:33,000 Speaker 2: So I hope that helps. Thank you so much. 698 00:37:33,719 --> 00:37:40,880 Speaker 3: Last question, again, you have a room full of creatives, marketers, storytellers. 699 00:37:43,920 --> 00:37:50,680 Speaker 3: Maybe just challenge us with what's one thing one question 700 00:37:51,760 --> 00:37:58,239 Speaker 3: we should ask ourselves tomorrow Tomorrow morning, every meeting that 701 00:37:58,280 --> 00:38:01,200 Speaker 3: we go into, what's one beat we should take and 702 00:38:01,239 --> 00:38:03,960 Speaker 3: one question we should ask ourselves to sort of reset 703 00:38:04,040 --> 00:38:04,640 Speaker 3: just a little bit. 704 00:38:06,880 --> 00:38:08,640 Speaker 1: So if I had this right now, I'd give it 705 00:38:08,680 --> 00:38:09,920 Speaker 1: to all of you, And if I didn't care so 706 00:38:10,000 --> 00:38:11,799 Speaker 1: much about the environment, i'd give it to you as well. 707 00:38:11,840 --> 00:38:15,120 Speaker 1: But I'd print out for you a piece of a 708 00:38:15,200 --> 00:38:17,680 Speaker 1: four piece of paper and on it it would have 709 00:38:17,719 --> 00:38:21,440 Speaker 1: thirty circles. This is something called the thirty circles test. 710 00:38:21,719 --> 00:38:23,799 Speaker 1: So imagine an a four piece of paper and there's 711 00:38:23,840 --> 00:38:26,359 Speaker 1: thirty circles on it. I would then tell you you 712 00:38:26,400 --> 00:38:31,799 Speaker 1: had thirty seconds to uniquely use and complete thirty circles. 713 00:38:32,200 --> 00:38:38,480 Speaker 1: The timer would start, the countdown would go down twenty ten, nine, five, four, 714 00:38:38,760 --> 00:38:39,840 Speaker 1: three two one. 715 00:38:39,960 --> 00:38:40,800 Speaker 2: I'd say stop. 716 00:38:41,400 --> 00:38:44,000 Speaker 1: I'd no straightaway who cheated in school, because you'd still 717 00:38:44,040 --> 00:38:46,719 Speaker 1: be scribbling. I'd then really ask you to start, but 718 00:38:46,760 --> 00:38:50,600 Speaker 1: then I'd ask you what you did. I've done this everywhere. 719 00:38:50,640 --> 00:38:52,680 Speaker 1: These are the top five answers. The first is I 720 00:38:52,680 --> 00:38:54,560 Speaker 1: wrote the numbers one to thirty. 721 00:38:54,520 --> 00:38:56,239 Speaker 2: Interesting in the circles. 722 00:38:56,840 --> 00:38:58,800 Speaker 1: The second is I wrote the alphabet A to Z 723 00:38:58,960 --> 00:39:02,239 Speaker 1: and then ABCD to finish it off. The third is 724 00:39:02,280 --> 00:39:07,120 Speaker 1: I did squiggles and loops and whatever like doodling. The 725 00:39:07,239 --> 00:39:12,120 Speaker 1: fourth is I did emojis, pizzas, footballs, soccer balls, whatever 726 00:39:12,160 --> 00:39:12,520 Speaker 1: that is. 727 00:39:13,080 --> 00:39:15,360 Speaker 2: And then the fifth is we call it noughts and crosses. 728 00:39:15,400 --> 00:39:20,319 Speaker 2: You call it tiktak toe. What's it called? What was that? 729 00:39:20,840 --> 00:39:22,479 Speaker 2: Is it called tiktak toe? Thanks? 730 00:39:22,480 --> 00:39:22,560 Speaker 3: So? 731 00:39:22,760 --> 00:39:25,080 Speaker 1: Yeah, noughts and crossing x's and nose right, very yeah, 732 00:39:25,160 --> 00:39:28,799 Speaker 1: yeah yeah, we call it notts and crossing, so so yeah, 733 00:39:28,840 --> 00:39:31,960 Speaker 1: notts and crosses. So that's the other thing that people 734 00:39:32,000 --> 00:39:34,880 Speaker 1: do pretty much. No one does anything different to that 735 00:39:34,920 --> 00:39:38,360 Speaker 1: pretty much. I've people think their doodle is something special, 736 00:39:38,400 --> 00:39:41,520 Speaker 1: but it's just a DoD And then I've done this 737 00:39:41,600 --> 00:39:45,880 Speaker 1: same activity with by the way, we've done this with 738 00:39:45,920 --> 00:39:48,880 Speaker 1: executives at every major company. I've then done this activity 739 00:39:48,920 --> 00:39:51,560 Speaker 1: with ten year olds. Yeah, and some of the ten 740 00:39:51,640 --> 00:39:54,200 Speaker 1: year olds come up with some amazing stuff. One kid, 741 00:39:54,560 --> 00:39:57,640 Speaker 1: he drew this thing around the thirty cell cales, put 742 00:39:57,640 --> 00:39:59,840 Speaker 1: a little tag on top when I and put some 743 00:40:00,360 --> 00:40:01,680 Speaker 1: and when I asked him what it was, he said 744 00:40:01,680 --> 00:40:05,520 Speaker 1: it was a bag of tennis balls. This other young 745 00:40:05,560 --> 00:40:09,240 Speaker 1: girl that I really am, this one I'll never forget. 746 00:40:09,280 --> 00:40:12,600 Speaker 1: She did all this intricate line work on some of 747 00:40:12,640 --> 00:40:14,400 Speaker 1: the circles and when I asked her what it was, 748 00:40:14,800 --> 00:40:16,759 Speaker 1: she said it was a chessboard. 749 00:40:16,160 --> 00:40:17,279 Speaker 2: From a bird's eye view. 750 00:40:18,320 --> 00:40:21,040 Speaker 1: I was like wow, and she was like, yeah, my 751 00:40:21,840 --> 00:40:25,759 Speaker 1: mum made me watch Queen's Gambit. So I was like, 752 00:40:25,760 --> 00:40:28,120 Speaker 1: we're talking about that. Maybe not be the right inspiration 753 00:40:28,520 --> 00:40:31,680 Speaker 1: for a tendure. And then this one, probably my favorite 754 00:40:31,680 --> 00:40:33,040 Speaker 1: one out of all of them, is this girl did 755 00:40:33,120 --> 00:40:36,240 Speaker 1: all this intricate line work, curved shades, all this stuff 756 00:40:36,320 --> 00:40:39,000 Speaker 1: in thirty seconds. When I asked her what it was, 757 00:40:39,080 --> 00:40:42,600 Speaker 1: she held it like this and she said, bubble wrap. Wow, 758 00:40:44,160 --> 00:40:46,680 Speaker 1: Now what happened. I'm talking to some of the most 759 00:40:46,719 --> 00:40:49,120 Speaker 1: creative executives in the world, biggest marketers in the world. 760 00:40:49,160 --> 00:40:52,319 Speaker 1: I've done this activity I usually do in smaller groups. 761 00:40:53,000 --> 00:40:53,600 Speaker 2: What do we learn? 762 00:40:53,680 --> 00:40:57,040 Speaker 1: We learned that the human brain has become so logical 763 00:40:57,520 --> 00:41:00,640 Speaker 1: by the time we get twenty, twenty five, thirty fifty 764 00:41:00,680 --> 00:41:05,560 Speaker 1: years old, that we hear thirty circles thirty seconds, task done. 765 00:41:06,280 --> 00:41:08,960 Speaker 1: And that's what we're going after. These ten year olds 766 00:41:09,000 --> 00:41:11,120 Speaker 1: don't even know what that means, right. They don't care 767 00:41:11,120 --> 00:41:15,120 Speaker 1: about the time. They're just laterally thinking about the idea subconsciously. 768 00:41:15,160 --> 00:41:18,040 Speaker 1: They're not going on trying to be creative. They're just 769 00:41:18,160 --> 00:41:21,000 Speaker 1: not worried about finishing in time. And even if they are, 770 00:41:21,680 --> 00:41:23,480 Speaker 1: they kind of are thinking about it in a completely 771 00:41:23,480 --> 00:41:26,759 Speaker 1: different way. So my question to you is, how can 772 00:41:26,800 --> 00:41:30,040 Speaker 1: you start looking at your life and your role through 773 00:41:30,080 --> 00:41:33,399 Speaker 1: the fresh eyes of a child. How can you look 774 00:41:33,440 --> 00:41:35,799 Speaker 1: at a problem the way a child would look at 775 00:41:35,800 --> 00:41:37,920 Speaker 1: a problem. When a child's ask what a washing machine is, 776 00:41:38,040 --> 00:41:40,400 Speaker 1: they think it's a time machine. When a child is 777 00:41:40,440 --> 00:41:43,239 Speaker 1: asked what an iPhone is. They think it's a portal 778 00:41:43,719 --> 00:41:45,600 Speaker 1: that someone could reach their hand through, and they can 779 00:41:45,640 --> 00:41:48,480 Speaker 1: reach their hand through. Now, think about how many amazing 780 00:41:48,520 --> 00:41:51,399 Speaker 1: marketing ideas you'd have if you looked at something through 781 00:41:51,400 --> 00:41:53,920 Speaker 1: fresh eyes. Whereas when we're all looking at the latest 782 00:41:53,960 --> 00:41:56,759 Speaker 1: TikTok trend and the latest Instagram trend and everyone's doing 783 00:41:56,760 --> 00:41:59,200 Speaker 1: the same thing, it's like we're looking at things through 784 00:41:59,320 --> 00:42:03,160 Speaker 1: the ask file of what's working today, Whereas all the 785 00:42:03,160 --> 00:42:05,359 Speaker 1: ads we all love. And the reason you probably became 786 00:42:05,400 --> 00:42:09,240 Speaker 1: a marketer is someone blew your mind because they created 787 00:42:09,239 --> 00:42:12,960 Speaker 1: something that felt like they were being childlike, not childish. 788 00:42:13,440 --> 00:42:15,239 Speaker 1: And so i'd encourage you all to think about how 789 00:42:15,239 --> 00:42:18,080 Speaker 1: to think about how do you think a child would 790 00:42:18,120 --> 00:42:21,839 Speaker 1: interact with whatever you're doing? And if a child doesn't 791 00:42:21,880 --> 00:42:25,279 Speaker 1: interact with the product you use, how can you look 792 00:42:25,320 --> 00:42:27,840 Speaker 1: at it through the fresh eyes of a child, to 793 00:42:27,920 --> 00:42:30,000 Speaker 1: not look at it for what you have learned to 794 00:42:30,040 --> 00:42:32,640 Speaker 1: believe it is, but whatever it could be. 795 00:42:34,760 --> 00:42:36,359 Speaker 2: Thank you so much for hanging out with us tonight. 796 00:42:36,400 --> 00:42:37,640 Speaker 3: I'm gonna let you get out of here and then 797 00:42:37,640 --> 00:42:39,759 Speaker 3: I'm going to close out, But thank you Jack, thank you. 798 00:42:39,800 --> 00:42:40,440 Speaker 2: For your questions. 799 00:42:40,440 --> 00:42:43,520 Speaker 1: Everyone so nice to me, or if this is the 800 00:42:43,600 --> 00:42:46,200 Speaker 1: year that you're trying to get creative, you're trying to 801 00:42:46,239 --> 00:42:48,960 Speaker 1: build more. I need you to listen to this episode 802 00:42:49,000 --> 00:42:51,960 Speaker 1: with Rick Rubin on how to break into your most 803 00:42:51,960 --> 00:42:56,480 Speaker 1: creative self, how to use unconventional methods that lead to success, 804 00:42:56,880 --> 00:43:00,279 Speaker 1: and the secret to genuinely loving what you do. If 805 00:43:00,320 --> 00:43:03,319 Speaker 1: you're trying to find your passion and your lane, Rick 806 00:43:03,400 --> 00:43:05,239 Speaker 1: Rubin's episode is the one for you. 807 00:43:05,719 --> 00:43:08,080 Speaker 2: Just because I like it, that doesn't give it any value, 808 00:43:08,280 --> 00:43:10,680 Speaker 2: Like as an artist, if you like it, that's all 809 00:43:10,760 --> 00:43:14,359 Speaker 2: of the value. That's the success comes when you say 810 00:43:14,760 --> 00:43:16,920 Speaker 2: I like this enough for other people to see it.