WEBVTT - How do scratch-and-sniff stickers work?

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<v Speaker 1>Welcome to brain stuff front house, stuff works dot Com

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<v Speaker 1>where smart happens. Hi Am Marshall Brain with today's question,

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<v Speaker 1>how do scratch and sniff stickers work? Scratch and sniff

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<v Speaker 1>stickers are one of those novelty technologies that sound like

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<v Speaker 1>such a great idea, but they've never really caught on

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<v Speaker 1>except in children's books and the occasional perfume strip in

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<v Speaker 1>a magazine. But if you do have kids, you probably

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<v Speaker 1>have a scratching sniff book around the house, and even

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<v Speaker 1>if the book is twenty years old, it still works.

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<v Speaker 1>The reason the stickers last so long is because of

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<v Speaker 1>the micro encapsulation technology used to create them. The basic

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<v Speaker 1>idea behind scratch and sniff is to take the aroma

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<v Speaker 1>generating chemical and encapsulate it in a gelatin or plastic sphere,

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<v Speaker 1>and these spheres are incredibly small, on the order of

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<v Speaker 1>a few microns in diameter. When you scratch the sticker,

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<v Speaker 1>you rupture some of these spheres and release the smell.

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<v Speaker 1>The smell is essentially held in millions of tiny bottles,

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<v Speaker 1>and you break a few of those bottles every time

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<v Speaker 1>you scratch the sticker. The tiny bottles preserve the fragrance

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<v Speaker 1>for years. It turns out that the micro encapsulation technology

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<v Speaker 1>used in scratch and sniff was first developed to create

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<v Speaker 1>carbon less copy paper. The top sheet of the paper

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<v Speaker 1>is coated with the micro capsules containing a colorless ink.

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<v Speaker 1>When you write on the paper, it breaks the capsules

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<v Speaker 1>and releases that inc The ink mixes with a developer

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<v Speaker 1>chemical on the next sheet of paper, and it creates

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<v Speaker 1>a dark color. It's carbon less carbon papers. For more

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<v Speaker 1>on this and thousands of other topics, is it hastaff

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<v Speaker 1>works dot com.