1 00:00:00,560 --> 00:00:03,640 Speaker 1: Welcome to brain stuff front house, stuff works dot Com 2 00:00:03,640 --> 00:00:14,600 Speaker 1: where smart happens. Hi Am Marshall Brain with today's question, 3 00:00:15,040 --> 00:00:19,640 Speaker 1: how do scratch and sniff stickers work? Scratch and sniff 4 00:00:19,760 --> 00:00:23,240 Speaker 1: stickers are one of those novelty technologies that sound like 5 00:00:23,320 --> 00:00:26,520 Speaker 1: such a great idea, but they've never really caught on 6 00:00:26,680 --> 00:00:30,200 Speaker 1: except in children's books and the occasional perfume strip in 7 00:00:30,240 --> 00:00:33,640 Speaker 1: a magazine. But if you do have kids, you probably 8 00:00:33,680 --> 00:00:36,840 Speaker 1: have a scratching sniff book around the house, and even 9 00:00:36,880 --> 00:00:39,640 Speaker 1: if the book is twenty years old, it still works. 10 00:00:40,120 --> 00:00:43,320 Speaker 1: The reason the stickers last so long is because of 11 00:00:43,320 --> 00:00:47,600 Speaker 1: the micro encapsulation technology used to create them. The basic 12 00:00:47,720 --> 00:00:51,240 Speaker 1: idea behind scratch and sniff is to take the aroma 13 00:00:51,280 --> 00:00:56,280 Speaker 1: generating chemical and encapsulate it in a gelatin or plastic sphere, 14 00:00:56,800 --> 00:01:00,320 Speaker 1: and these spheres are incredibly small, on the order of 15 00:01:00,320 --> 00:01:03,880 Speaker 1: a few microns in diameter. When you scratch the sticker, 16 00:01:04,000 --> 00:01:07,240 Speaker 1: you rupture some of these spheres and release the smell. 17 00:01:07,640 --> 00:01:11,880 Speaker 1: The smell is essentially held in millions of tiny bottles, 18 00:01:12,240 --> 00:01:14,800 Speaker 1: and you break a few of those bottles every time 19 00:01:14,840 --> 00:01:18,800 Speaker 1: you scratch the sticker. The tiny bottles preserve the fragrance 20 00:01:18,880 --> 00:01:23,240 Speaker 1: for years. It turns out that the micro encapsulation technology 21 00:01:23,360 --> 00:01:26,720 Speaker 1: used in scratch and sniff was first developed to create 22 00:01:26,840 --> 00:01:30,360 Speaker 1: carbon less copy paper. The top sheet of the paper 23 00:01:30,440 --> 00:01:34,080 Speaker 1: is coated with the micro capsules containing a colorless ink. 24 00:01:34,600 --> 00:01:37,480 Speaker 1: When you write on the paper, it breaks the capsules 25 00:01:37,520 --> 00:01:41,039 Speaker 1: and releases that inc The ink mixes with a developer 26 00:01:41,120 --> 00:01:44,160 Speaker 1: chemical on the next sheet of paper, and it creates 27 00:01:44,160 --> 00:01:49,640 Speaker 1: a dark color. It's carbon less carbon papers. For more 28 00:01:49,680 --> 00:01:52,280 Speaker 1: on this and thousands of other topics, is it hastaff 29 00:01:52,320 --> 00:01:57,160 Speaker 1: works dot com.