1 00:00:00,080 --> 00:00:03,080 Speaker 1: Him ra Sean McDonald's hosts a weekly Money Making Conversation 2 00:00:03,200 --> 00:00:07,240 Speaker 1: Masterclass show. The interviews and information that this show provides offer. 3 00:00:07,040 --> 00:00:08,280 Speaker 2: Everyone, including you. 4 00:00:08,840 --> 00:00:11,799 Speaker 1: It's time to stop reading other people's success stories and 5 00:00:11,880 --> 00:00:14,720 Speaker 1: start living your own now. If you want to be 6 00:00:14,760 --> 00:00:17,040 Speaker 1: on my show, these are against on my show Money 7 00:00:17,040 --> 00:00:22,320 Speaker 1: Making Conversation Masterclass. Please visit our website, Moneymakingconversations dot com 8 00:00:22,520 --> 00:00:24,720 Speaker 1: and click to be a guest. But if you're a 9 00:00:24,720 --> 00:00:30,120 Speaker 1: small business owner, entrepreneur, motivational speaker, influence or nonprofit, I 10 00:00:30,200 --> 00:00:31,240 Speaker 1: want you on my show. 11 00:00:31,640 --> 00:00:33,839 Speaker 2: Let's get this show started, my guests. 12 00:00:34,159 --> 00:00:38,760 Speaker 1: Traffic, Sales and Profit TSP is the nation's leading growth 13 00:00:39,120 --> 00:00:43,000 Speaker 1: platform for black entrepreneurs. It's a step by step frameworks 14 00:00:43,200 --> 00:00:45,680 Speaker 1: that he provides and his wife, she's not here, but 15 00:00:45,720 --> 00:00:46,320 Speaker 1: I got him. 16 00:00:46,360 --> 00:00:46,960 Speaker 2: I got him. 17 00:00:47,560 --> 00:00:51,839 Speaker 1: They turned hustles side hustles into business. I would virtually 18 00:00:51,880 --> 00:00:53,559 Speaker 1: bring them on my show for the first time. I've 19 00:00:53,560 --> 00:00:55,440 Speaker 1: brand them on my show in the past. I've been 20 00:00:55,480 --> 00:00:58,960 Speaker 1: to this events many times. They're like rallies, They're like 21 00:00:59,480 --> 00:01:06,200 Speaker 1: there like gospel, fast. People are just it's the most 22 00:01:06,360 --> 00:01:09,479 Speaker 1: one of the most profound moments of watching successful people 23 00:01:09,800 --> 00:01:12,600 Speaker 1: fulfill their dreams and I wanted to bring him back 24 00:01:12,600 --> 00:01:14,400 Speaker 1: on my show, and I was able to get them 25 00:01:14,440 --> 00:01:17,560 Speaker 1: back in here. Please welcome the Money Making Conversations Masterclass, 26 00:01:17,680 --> 00:01:19,280 Speaker 1: the one and Only Lamar Tyler. 27 00:01:19,520 --> 00:01:21,679 Speaker 2: How you doing, sir, I'm doing. Thanks for having me back. 28 00:01:22,400 --> 00:01:24,800 Speaker 2: You know we've all grown. Yes, yes, sir. 29 00:01:24,920 --> 00:01:26,320 Speaker 1: Last time I had you on my show, I was 30 00:01:26,400 --> 00:01:28,679 Speaker 1: just doing just radio only, and I got a lot more. 31 00:01:28,600 --> 00:01:35,360 Speaker 2: Platforms I can distribute the word of Tyler TSP. How 32 00:01:35,400 --> 00:01:36,360 Speaker 2: did you come up with the name? 33 00:01:36,720 --> 00:01:41,000 Speaker 3: You know, I always believe that whatever you name, when 34 00:01:41,040 --> 00:01:44,040 Speaker 3: people here to see it, they should understand what it is, right, 35 00:01:44,160 --> 00:01:46,320 Speaker 3: And it kind of piggybacked on the name of a 36 00:01:46,400 --> 00:01:48,240 Speaker 3: previous brand we had. My wife and I had a 37 00:01:48,280 --> 00:01:51,280 Speaker 3: marriage brand, which is the largest African American marriage and 38 00:01:51,320 --> 00:01:53,480 Speaker 3: parent excite on the web, and that was called Black 39 00:01:53,480 --> 00:01:56,000 Speaker 3: and Married with Kids Okay, And it worked very well 40 00:01:56,040 --> 00:01:58,400 Speaker 3: because when people heard it, they say, Hey, if I'm black, 41 00:01:58,520 --> 00:01:59,640 Speaker 3: I'm married and I got kids. 42 00:01:59,640 --> 00:01:59,960 Speaker 2: This for me. 43 00:02:00,200 --> 00:02:02,880 Speaker 3: So I said, when I create something in this news space, 44 00:02:03,000 --> 00:02:04,880 Speaker 3: I want people to know exactly what it's about. 45 00:02:05,200 --> 00:02:06,960 Speaker 2: And we say, like, what's three words? Kind of folks 46 00:02:07,000 --> 00:02:08,000 Speaker 2: on where about traffic? 47 00:02:08,040 --> 00:02:11,040 Speaker 3: That's lead generation getting people to you sales of course, right, 48 00:02:11,120 --> 00:02:13,000 Speaker 3: how can we make the money and then profit? 49 00:02:13,000 --> 00:02:14,840 Speaker 2: How can we keep what we make? So traffic, sales 50 00:02:14,880 --> 00:02:17,040 Speaker 2: and profit is what it was. No, And so that 51 00:02:17,200 --> 00:02:18,640 Speaker 2: means you understand branding. 52 00:02:19,040 --> 00:02:22,320 Speaker 1: Yes, so talk to about audience the importance of branding 53 00:02:22,400 --> 00:02:25,600 Speaker 1: because you locked into keywords that you wanted people to 54 00:02:25,680 --> 00:02:27,239 Speaker 1: hear when. 55 00:02:27,120 --> 00:02:28,560 Speaker 2: You talked about your product. 56 00:02:29,040 --> 00:02:32,600 Speaker 1: Either curiosity forced them to ask more questions or do 57 00:02:32,680 --> 00:02:35,960 Speaker 1: more research, but in the bottom line, it motivated them 58 00:02:36,000 --> 00:02:36,960 Speaker 1: to become engaged. 59 00:02:37,240 --> 00:02:37,600 Speaker 2: It did. 60 00:02:37,680 --> 00:02:39,600 Speaker 3: And like I said, I'm real big on things where 61 00:02:39,639 --> 00:02:43,440 Speaker 3: people see it, they automatically can identify with themselves if 62 00:02:43,440 --> 00:02:44,840 Speaker 3: they can hear the name, but they can see it, 63 00:02:44,840 --> 00:02:47,360 Speaker 3: and they say, hey, that's for hey, money making conversations. 64 00:02:47,680 --> 00:02:49,560 Speaker 3: If I want to make money, I need to listen 65 00:02:49,600 --> 00:02:53,239 Speaker 3: to that conversation. Right, it's very clear. But what happens 66 00:02:53,280 --> 00:02:56,640 Speaker 3: a lot of times the business owner is more concerned 67 00:02:56,680 --> 00:02:59,600 Speaker 3: about themselves and their own ego and the actual customer, 68 00:03:00,120 --> 00:03:02,040 Speaker 3: and they picked something that means a lot to them, 69 00:03:02,040 --> 00:03:05,200 Speaker 3: but means nothing to the person that they're trying to actually, 70 00:03:05,520 --> 00:03:07,720 Speaker 3: you know, come across and actually get into their productice service. 71 00:03:07,960 --> 00:03:09,320 Speaker 2: So for us, that's always what it is. 72 00:03:09,320 --> 00:03:11,160 Speaker 3: Like, how can if we can have something that we 73 00:03:11,280 --> 00:03:14,120 Speaker 3: know red is relatable to people automatically when they hear it, 74 00:03:14,480 --> 00:03:17,160 Speaker 3: then we know we can start building an audience faster. And 75 00:03:17,240 --> 00:03:19,320 Speaker 3: I'm always about how can I build audience? How can 76 00:03:19,360 --> 00:03:21,760 Speaker 3: I build community? Always say, if you can build a community, 77 00:03:21,760 --> 00:03:22,760 Speaker 3: you'll never be broken. 78 00:03:22,800 --> 00:03:23,400 Speaker 2: Absolutely. 79 00:03:23,680 --> 00:03:26,120 Speaker 1: Now, one of the things that when I go to 80 00:03:26,160 --> 00:03:29,520 Speaker 1: these events, you know, use the word side hustle, which 81 00:03:29,560 --> 00:03:32,520 Speaker 1: means that's something that somebody may be doing part time, correct, 82 00:03:32,560 --> 00:03:34,519 Speaker 1: and then they have a full time which is really 83 00:03:34,560 --> 00:03:37,400 Speaker 1: where they're getting their money to keep the lights on. Correct, 84 00:03:37,840 --> 00:03:40,440 Speaker 1: Explain to your version of side huffle and how do 85 00:03:40,520 --> 00:03:45,200 Speaker 1: you turn that to your event into the actual hustle. 86 00:03:45,880 --> 00:03:48,400 Speaker 3: And that's exactly it, because most of the entrepreneurs we meet, 87 00:03:48,640 --> 00:03:51,120 Speaker 3: you know, mostins in the black community are not starting 88 00:03:51,120 --> 00:03:53,920 Speaker 3: received money, then not start with venture capital. So they're 89 00:03:53,920 --> 00:03:56,040 Speaker 3: starting with a nine to five job and they you know, 90 00:03:56,120 --> 00:03:59,440 Speaker 3: peeling pieces of that paycheck that they got into something new, 91 00:03:59,440 --> 00:04:02,320 Speaker 3: that side hustle that oftentimes they want to turn into 92 00:04:02,360 --> 00:04:04,440 Speaker 3: their main hustle. But in order to turn into the 93 00:04:04,480 --> 00:04:06,280 Speaker 3: main hustle, it's some specific things. 94 00:04:06,040 --> 00:04:06,760 Speaker 2: That need to happen. 95 00:04:07,080 --> 00:04:08,920 Speaker 3: For one, the revenue has to grow big enough so 96 00:04:08,920 --> 00:04:10,960 Speaker 3: they can actually leave the main hustle. 97 00:04:11,080 --> 00:04:13,080 Speaker 2: Yes, uh, you know, and that's and that's like a 98 00:04:13,080 --> 00:04:14,839 Speaker 2: big thing. We never got to get there. For two. 99 00:04:14,920 --> 00:04:17,000 Speaker 3: They have to just treat that side hustle like it 100 00:04:17,120 --> 00:04:18,720 Speaker 3: is a full time hustle now there. 101 00:04:19,040 --> 00:04:19,240 Speaker 2: You know. 102 00:04:19,279 --> 00:04:21,479 Speaker 3: One of the things that that allowed my wife, Ronnie 103 00:04:21,480 --> 00:04:23,560 Speaker 3: and how to grow is when we first started, we 104 00:04:23,640 --> 00:04:26,320 Speaker 3: both had two demanding jobs. But from the very beginning 105 00:04:26,320 --> 00:04:28,520 Speaker 3: we said, we're going to treat this like a real business. 106 00:04:28,760 --> 00:04:30,960 Speaker 3: So we're going to structure it like a business legally 107 00:04:31,120 --> 00:04:33,400 Speaker 3: is going to be a business. We met even though 108 00:04:33,400 --> 00:04:35,360 Speaker 3: we'd nothing to meet about. You know, we we we 109 00:04:36,520 --> 00:04:39,560 Speaker 3: wouldn't mean about money because weey, we wouldn't mean about business. 110 00:04:39,560 --> 00:04:40,360 Speaker 2: We had no business. 111 00:04:40,720 --> 00:04:43,200 Speaker 3: But we just we just acted as if in structured 112 00:04:43,279 --> 00:04:45,640 Speaker 3: like a business. So then as it grew, we already 113 00:04:45,640 --> 00:04:48,200 Speaker 3: had the framework and the training wheels around it that 114 00:04:48,240 --> 00:04:49,440 Speaker 3: allowed us to be able to grow to it. 115 00:04:49,520 --> 00:04:52,040 Speaker 1: So I'm talking to my he talks fans now all 116 00:04:52,080 --> 00:04:54,040 Speaker 1: we got because. 117 00:04:53,839 --> 00:04:54,680 Speaker 2: He knows his brand. 118 00:04:54,720 --> 00:04:58,160 Speaker 1: He's one of those two articulate individuals in this business. 119 00:04:58,480 --> 00:05:02,039 Speaker 1: Lamar Tyler tra afic sales and profits. It's the nation's 120 00:05:02,120 --> 00:05:06,400 Speaker 1: leading growth platform for black entrepreneurs. Again, step by step, 121 00:05:06,440 --> 00:05:10,240 Speaker 1: frameworks have turned side hustles into six, seven and eight 122 00:05:10,400 --> 00:05:16,440 Speaker 1: figure enterprises, catapult an alumni into the ink five thousand 123 00:05:16,680 --> 00:05:22,520 Speaker 1: and into the ranks of brand building black millionaires, millionaire. 124 00:05:22,520 --> 00:05:25,320 Speaker 2: Everybody wants to be a millionaire. Yes, everybody wants to 125 00:05:25,320 --> 00:05:27,760 Speaker 2: be a millionaire. But it has to be a plan. 126 00:05:27,880 --> 00:05:29,720 Speaker 1: And I want to go back to the side hustle 127 00:05:29,800 --> 00:05:34,200 Speaker 1: and treating it because that's what separates people. Because I 128 00:05:34,200 --> 00:05:36,320 Speaker 1: always tell people that are twenty four hours in the day, 129 00:05:36,880 --> 00:05:38,719 Speaker 1: learn how to take advantage of each hour. 130 00:05:38,800 --> 00:05:42,440 Speaker 2: And that's what you're talking about, not saying I'm tired. 131 00:05:42,960 --> 00:05:45,040 Speaker 1: I as I always telling the story about my wife 132 00:05:45,080 --> 00:05:48,479 Speaker 1: and I go into the airport and she watches me. 133 00:05:48,600 --> 00:05:50,320 Speaker 2: She just shakes her head a lot of time. 134 00:05:50,839 --> 00:05:54,920 Speaker 1: And she was it was like six am flight and 135 00:05:55,279 --> 00:05:57,760 Speaker 1: I was driving because she's going to take the call 136 00:05:57,800 --> 00:05:58,599 Speaker 1: back to the house. 137 00:05:59,120 --> 00:06:01,680 Speaker 2: And she looked at me and she goes, are you 138 00:06:01,720 --> 00:06:02,360 Speaker 2: ever tired? 139 00:06:03,240 --> 00:06:05,040 Speaker 1: And I looked at her. I said, I'm tired right now. 140 00:06:07,160 --> 00:06:09,520 Speaker 1: And that's what we're talking about right now, Lama. 141 00:06:09,880 --> 00:06:12,479 Speaker 2: You know that this is not a job. It has 142 00:06:12,520 --> 00:06:13,080 Speaker 2: to be a job. 143 00:06:13,120 --> 00:06:16,480 Speaker 1: That you want to do a job that has goals, 144 00:06:17,080 --> 00:06:21,919 Speaker 1: but fatigue and frustration is a part of it, definitely. 145 00:06:21,920 --> 00:06:24,360 Speaker 3: So would always tell people because the asked me saying, 146 00:06:24,400 --> 00:06:25,160 Speaker 3: are you ever tied? 147 00:06:25,520 --> 00:06:26,560 Speaker 2: Like how did you do it? 148 00:06:26,760 --> 00:06:28,880 Speaker 3: And a lot of times people will look at you 149 00:06:28,960 --> 00:06:32,080 Speaker 3: and make excuses about why you're successful, why you're able 150 00:06:32,080 --> 00:06:34,040 Speaker 3: to build a thing that they're not. So always tell 151 00:06:34,040 --> 00:06:36,479 Speaker 3: people two things. Number one, you have to do the 152 00:06:36,480 --> 00:06:38,440 Speaker 3: thing that you love anything that can make money. 153 00:06:38,600 --> 00:06:38,720 Speaker 2: Right. 154 00:06:39,000 --> 00:06:40,640 Speaker 3: If you're doing something that you love but it doesn't 155 00:06:40,680 --> 00:06:43,479 Speaker 3: make money, then eventually you get burnt out. You get 156 00:06:43,480 --> 00:06:45,600 Speaker 3: tired because you got to pay the bills. If you're 157 00:06:45,600 --> 00:06:47,600 Speaker 3: doing something it makes money but you don't love it, 158 00:06:48,000 --> 00:06:51,080 Speaker 3: then eventually you realize that money isn't everything. So we 159 00:06:51,120 --> 00:06:53,160 Speaker 3: got to be at tie to those both. And then 160 00:06:53,800 --> 00:06:54,599 Speaker 3: when we were building. 161 00:06:54,760 --> 00:06:56,760 Speaker 2: When we first started, I said, we both had two 162 00:06:56,800 --> 00:06:57,640 Speaker 2: demanding jobs. 163 00:06:57,920 --> 00:06:59,680 Speaker 3: I was in the DC area at an hour and 164 00:06:59,720 --> 00:07:01,919 Speaker 3: a half commute to and from work, so when I 165 00:07:01,960 --> 00:07:04,599 Speaker 3: got home, it would already be, you know, dinner time. 166 00:07:04,640 --> 00:07:06,440 Speaker 3: My wife is there from her demanding job. And then 167 00:07:06,440 --> 00:07:08,680 Speaker 3: we have four kids under the age of eleven. We 168 00:07:08,800 --> 00:07:12,520 Speaker 3: go from dinner time to bath time. Bath time to bedtime, 169 00:07:12,920 --> 00:07:15,000 Speaker 3: and we can't start working in business until nine ten 170 00:07:15,040 --> 00:07:17,840 Speaker 3: o'clock at night, right But the only way we were 171 00:07:17,880 --> 00:07:20,960 Speaker 3: able to build the business is because we started. And 172 00:07:21,080 --> 00:07:23,320 Speaker 3: so many people are waiting for the kids to get older. 173 00:07:23,360 --> 00:07:25,080 Speaker 3: But then when the kids get older, something else just 174 00:07:25,080 --> 00:07:27,880 Speaker 3: slides into that slot. So there is no perfect time. 175 00:07:27,920 --> 00:07:30,160 Speaker 3: Like the time to get started is now at whatever 176 00:07:30,280 --> 00:07:32,360 Speaker 3: age you know for the viewers, whatever age you at, 177 00:07:32,400 --> 00:07:34,520 Speaker 3: like now is the age right now is the time. 178 00:07:34,800 --> 00:07:37,400 Speaker 3: And sometimes you have to steal time from yourself. So 179 00:07:37,480 --> 00:07:40,480 Speaker 3: always ask people, can you get up thirty minutes earlier 180 00:07:40,520 --> 00:07:42,280 Speaker 3: in the morning, They say yes. I say can you 181 00:07:42,320 --> 00:07:43,480 Speaker 3: stay up thirty minutes later? 182 00:07:43,520 --> 00:07:44,120 Speaker 2: They say yes. 183 00:07:44,440 --> 00:07:46,680 Speaker 3: Well, if you just did that, Monday through Friday is 184 00:07:46,720 --> 00:07:49,640 Speaker 3: five hours a week, twenty hours a month, you know, 185 00:07:50,000 --> 00:07:51,720 Speaker 3: like two hundred and forty hours a year that you've 186 00:07:51,760 --> 00:07:55,000 Speaker 3: just carved out. Not to mention Netflix time, if we 187 00:07:55,040 --> 00:07:57,560 Speaker 3: take away social media time, it's a lot of time 188 00:07:57,600 --> 00:07:59,000 Speaker 3: that we have. 189 00:07:59,120 --> 00:08:01,720 Speaker 2: That we think we don't have. There's that money making exactly. 190 00:08:01,840 --> 00:08:04,720 Speaker 3: It's definitely not money making now, hold on, it's money making, 191 00:08:04,760 --> 00:08:07,280 Speaker 3: but it's not making money for you. It's making money 192 00:08:07,280 --> 00:08:09,760 Speaker 3: for the people in Netflix it's making money for Apple TV, 193 00:08:10,360 --> 00:08:11,400 Speaker 3: but it's not making. 194 00:08:11,200 --> 00:08:13,000 Speaker 2: Money for you, and that's what people have to get. Now, 195 00:08:13,040 --> 00:08:14,200 Speaker 2: let's talk about the format. 196 00:08:14,360 --> 00:08:18,080 Speaker 1: You know, you know, how did you guys come about 197 00:08:18,640 --> 00:08:20,640 Speaker 1: Let's let's go back a little bit. Sure, because what 198 00:08:20,760 --> 00:08:22,960 Speaker 1: I don't want to do because you know what's going on. 199 00:08:23,080 --> 00:08:25,880 Speaker 1: You know that end result. I see you right there 200 00:08:25,960 --> 00:08:27,960 Speaker 1: walking out on stage. I said, a thousand people in 201 00:08:28,040 --> 00:08:30,920 Speaker 1: front of your big screen cameras everywhere, you have a crew. 202 00:08:31,560 --> 00:08:34,240 Speaker 1: That wasn't the beginning, not at all. How did you 203 00:08:34,360 --> 00:08:37,480 Speaker 1: start it? And when did you realize and looked at 204 00:08:37,480 --> 00:08:38,839 Speaker 1: her and go we got something bad. 205 00:08:39,120 --> 00:08:39,360 Speaker 2: Yeah. 206 00:08:39,640 --> 00:08:43,480 Speaker 3: Our very first traffic, sales and property event was twenty sixteen. 207 00:08:43,840 --> 00:08:45,600 Speaker 3: We'd had the brand for a little less than a year, 208 00:08:46,200 --> 00:08:48,199 Speaker 3: and I said, we're going to do a conference. We'll 209 00:08:48,240 --> 00:08:50,760 Speaker 3: have two hundred people. Okay, we got closed. I was like, 210 00:08:50,760 --> 00:08:52,200 Speaker 3: this don't look like two hundred, so that's all right. 211 00:08:52,240 --> 00:08:55,040 Speaker 3: Maybe maybe we're just to one hundred. Here we are closed. 212 00:08:55,040 --> 00:08:56,400 Speaker 3: That looked like one hundred. 213 00:08:56,920 --> 00:08:57,800 Speaker 2: So we ended up. 214 00:08:57,679 --> 00:09:00,640 Speaker 3: With fourteen sixteen twenty sixteen, and we ended up with 215 00:09:00,679 --> 00:09:01,680 Speaker 3: forty seven people. 216 00:09:02,240 --> 00:09:04,600 Speaker 2: I remember going in that morning and taking chairs out 217 00:09:04,600 --> 00:09:05,679 Speaker 2: of the room. 218 00:09:05,800 --> 00:09:07,800 Speaker 3: Because I didn't want the room to look empty when 219 00:09:07,840 --> 00:09:09,080 Speaker 3: the people came, and I didn't want them to think 220 00:09:09,120 --> 00:09:11,400 Speaker 3: they were crazy for mind tickets to this thing. So 221 00:09:11,440 --> 00:09:13,959 Speaker 3: we took chairs out forty seven people. Half of those 222 00:09:13,960 --> 00:09:17,240 Speaker 3: people got in for free. But people always say, Lama, 223 00:09:17,240 --> 00:09:18,599 Speaker 3: how did you grow from forty seven people to a 224 00:09:18,640 --> 00:09:22,000 Speaker 3: thousand plus? The number one thing we did was stay consistent. Yes, 225 00:09:22,320 --> 00:09:26,400 Speaker 3: and you know, sometimes all you need is confirmation. And 226 00:09:26,440 --> 00:09:28,640 Speaker 3: I remember it was a three day event, and at 227 00:09:28,640 --> 00:09:31,320 Speaker 3: the very end, I was thinking, this is great. Not 228 00:09:31,360 --> 00:09:34,480 Speaker 3: a lot of people, but the event was good, and 229 00:09:35,280 --> 00:09:37,080 Speaker 3: I was thinking, like, the only bad part is if 230 00:09:37,120 --> 00:09:39,680 Speaker 3: we wait another year to have an event. In that time, 231 00:09:39,760 --> 00:09:41,600 Speaker 3: some of these people won't be in business anymore, and 232 00:09:41,600 --> 00:09:43,880 Speaker 3: the people that are excited, that are excited, this excitement 233 00:09:43,880 --> 00:09:46,199 Speaker 3: will die down. So I was thinking my mind, maybe 234 00:09:46,240 --> 00:09:48,199 Speaker 3: we should do another one. And the very last question, 235 00:09:48,280 --> 00:09:50,640 Speaker 3: on the very last day, a woman raised her hand. 236 00:09:50,920 --> 00:09:53,520 Speaker 3: I pointed to her, and she said, is that anyway 237 00:09:53,640 --> 00:09:56,040 Speaker 3: we can get together without having to wait a whole 238 00:09:56,080 --> 00:09:59,679 Speaker 3: another year? And that was all the confirmation I needed. 239 00:09:59,720 --> 00:10:03,440 Speaker 3: I did another event six months after that one, and 240 00:10:03,480 --> 00:10:05,400 Speaker 3: then for the next ten years we did two events 241 00:10:05,400 --> 00:10:07,960 Speaker 3: A year six months apart. And I also think by 242 00:10:08,040 --> 00:10:11,840 Speaker 3: doing two events it accelerated our growth because when someone 243 00:10:11,840 --> 00:10:13,920 Speaker 3: will go and tell somebody how good it was, need 244 00:10:13,920 --> 00:10:16,800 Speaker 3: to come. The next event wasn't next year, it was 245 00:10:16,840 --> 00:10:17,640 Speaker 3: just a few months. 246 00:10:17,400 --> 00:10:23,000 Speaker 1: Away, right, and telling people when they talk about your event. 247 00:10:23,400 --> 00:10:26,560 Speaker 3: What I hear most oftentimes is that TSP is like 248 00:10:26,920 --> 00:10:30,760 Speaker 3: an HBCU homecoming for black business owners. And how I 249 00:10:30,880 --> 00:10:34,840 Speaker 3: frame it is well, TSPs is black culture, so it's 250 00:10:35,200 --> 00:10:37,640 Speaker 3: business is money, is wealth is music. 251 00:10:38,040 --> 00:10:39,840 Speaker 2: We formed all those things together. 252 00:10:41,679 --> 00:10:44,000 Speaker 3: And as I did, how I created it is that 253 00:10:44,080 --> 00:10:47,120 Speaker 3: is reverse engineered all the things I didn't like about conferences. 254 00:10:47,840 --> 00:10:50,240 Speaker 3: I didn't like going to conferences in the whole entire 255 00:10:50,280 --> 00:10:52,920 Speaker 3: conference be full of panels, because I feel like sometimes 256 00:10:52,960 --> 00:10:55,480 Speaker 3: panel discussions are just sound bites, and a lot of 257 00:10:55,559 --> 00:10:57,680 Speaker 3: times the smartest person on the panels not the person 258 00:10:57,679 --> 00:10:59,679 Speaker 3: that talks the most. So we say, hey, we're going 259 00:10:59,720 --> 00:11:01,360 Speaker 3: to you know, not really do a lot of panels. 260 00:11:02,040 --> 00:11:03,880 Speaker 3: As a speaker. I didn't like going to events and 261 00:11:03,880 --> 00:11:06,120 Speaker 3: they tell me you got thirty minutes, because I felt 262 00:11:06,120 --> 00:11:08,160 Speaker 3: like that wasn't long enough to actually be able to 263 00:11:08,200 --> 00:11:10,120 Speaker 3: frame a conversation get my points out. 264 00:11:10,800 --> 00:11:12,400 Speaker 2: A lot of events didn't have Q and A, so 265 00:11:12,440 --> 00:11:13,360 Speaker 2: I wanted to have more Q and A. 266 00:11:13,440 --> 00:11:15,800 Speaker 3: So I literally just went and took apart everything I 267 00:11:15,800 --> 00:11:18,679 Speaker 3: didn't like, did the opposite of it. And when I 268 00:11:18,720 --> 00:11:21,680 Speaker 3: did that, we connected with the audience. We had something special. 269 00:11:22,120 --> 00:11:24,120 Speaker 3: And what we also had to this is a good point. 270 00:11:24,480 --> 00:11:26,640 Speaker 3: What we also had to do is we had to 271 00:11:26,679 --> 00:11:29,640 Speaker 3: grow through each stage. So a lot of people look 272 00:11:29,640 --> 00:11:31,600 Speaker 3: at us now and they try to duplicate our event. 273 00:11:32,080 --> 00:11:33,800 Speaker 3: But the event you see in year ten is not 274 00:11:33,840 --> 00:11:36,520 Speaker 3: the event we had in year one, year one. It 275 00:11:36,559 --> 00:11:38,800 Speaker 3: was me, you know, before we started said I loved 276 00:11:38,800 --> 00:11:41,120 Speaker 3: the branding. The branding was me and one pop up band, 277 00:11:41,320 --> 00:11:43,480 Speaker 3: and I designed the banner so that it wasn't that good. 278 00:11:43,720 --> 00:11:45,920 Speaker 2: Absolutely, but we had to grow into those. 279 00:11:45,960 --> 00:11:47,720 Speaker 3: Like a lot of times with events, I'm sure you've 280 00:11:47,760 --> 00:11:50,199 Speaker 3: seen it, people try to bite off too much in 281 00:11:50,240 --> 00:11:52,560 Speaker 3: the beginning. Absolutely, and an event is something where you 282 00:11:52,600 --> 00:11:56,400 Speaker 3: can lose your shirt quickly, so people another way, they say, okay, 283 00:11:56,480 --> 00:11:58,480 Speaker 3: tell us more about how you made it. We're able 284 00:11:58,480 --> 00:12:01,520 Speaker 3: to last ten years in conference because we didn't lose 285 00:12:01,559 --> 00:12:03,120 Speaker 3: all our money the first year when we didn't have 286 00:12:03,160 --> 00:12:07,160 Speaker 3: people aste, So just being budget conscious, just being careful 287 00:12:07,400 --> 00:12:10,000 Speaker 3: and then growing step by step and always pushing ourselves 288 00:12:10,000 --> 00:12:11,800 Speaker 3: to say, we got to have better speakers. We got 289 00:12:11,840 --> 00:12:14,120 Speaker 3: to be able to keep the people engaged, We got 290 00:12:14,160 --> 00:12:16,160 Speaker 3: to keep them in the room. And then listening to 291 00:12:16,160 --> 00:12:18,360 Speaker 3: what they're saying is they come to have a great host. 292 00:12:20,120 --> 00:12:22,000 Speaker 2: Let me tell you he comes on that stage. He's 293 00:12:22,080 --> 00:12:23,000 Speaker 2: very charismatic. 294 00:12:24,160 --> 00:12:28,680 Speaker 1: You know, being a performer my background and it's not consistent. 295 00:12:29,160 --> 00:12:31,440 Speaker 1: He talks about consistency and that means a lot. I 296 00:12:31,480 --> 00:12:33,400 Speaker 1: remember in ninety two and I had a comedy club 297 00:12:33,880 --> 00:12:36,080 Speaker 1: and I had a Thursday night. It wasn't nobody in there, 298 00:12:36,480 --> 00:12:39,400 Speaker 1: and I will go on that stage and perform like 299 00:12:39,440 --> 00:12:40,280 Speaker 1: it was a packed house. 300 00:12:40,320 --> 00:12:41,280 Speaker 2: And that's all you're saying. 301 00:12:41,840 --> 00:12:43,880 Speaker 1: You know, if you have if you got an event, 302 00:12:44,559 --> 00:12:48,400 Speaker 1: don't allow the moment. If it's sold out or it's 303 00:12:48,440 --> 00:12:51,520 Speaker 1: not sold out, it should be the same presentation. And 304 00:12:51,559 --> 00:12:53,640 Speaker 1: that's where a lot of people fail. And it's called 305 00:12:53,640 --> 00:12:56,360 Speaker 1: customer service. That's all he's talking about right now. His 306 00:12:56,520 --> 00:13:01,400 Speaker 1: customer service does not change whether it's five are five hundred. 307 00:13:01,800 --> 00:13:05,720 Speaker 1: And that's where a lot of businesses fail, and general 308 00:13:05,840 --> 00:13:10,440 Speaker 1: black businesses fail because they become emotional. They come what 309 00:13:10,480 --> 00:13:12,880 Speaker 1: do people think, I don't know what to think. That 310 00:13:13,280 --> 00:13:16,520 Speaker 1: you the one develop your level of expectations. When you 311 00:13:16,559 --> 00:13:19,400 Speaker 1: open the door. I don't know if it's five people 312 00:13:19,400 --> 00:13:22,280 Speaker 1: coming through that door or thirty five people. But if 313 00:13:22,320 --> 00:13:24,240 Speaker 1: five people come through that door, treat it like it's 314 00:13:24,280 --> 00:13:27,600 Speaker 1: thirty five people. Yes, and your customer service is outstanding. 315 00:13:27,679 --> 00:13:29,040 Speaker 1: Talk about that to my audience. 316 00:13:29,360 --> 00:13:30,800 Speaker 2: Thank you, And you're totally right. 317 00:13:30,920 --> 00:13:32,920 Speaker 3: Tell people all the time, whether it's you know, fifty 318 00:13:33,040 --> 00:13:36,319 Speaker 3: or five hundred, we have to perform and act like 319 00:13:36,400 --> 00:13:38,640 Speaker 3: it's five thousand every single time, because that's how you 320 00:13:38,679 --> 00:13:41,040 Speaker 3: get to five thousand by treating the fifty right and 321 00:13:41,040 --> 00:13:43,360 Speaker 3: then treat the five hundred right. And when it comes 322 00:13:43,360 --> 00:13:46,959 Speaker 3: to customer service, we have a couple groups of clients, 323 00:13:47,200 --> 00:13:48,480 Speaker 3: but one of them we have for clients doing over 324 00:13:48,480 --> 00:13:50,720 Speaker 3: a million dollars in business, called the Collaborative Right. And 325 00:13:50,800 --> 00:13:53,600 Speaker 3: we took that collaborative group down to Disney and learned 326 00:13:53,600 --> 00:13:56,360 Speaker 3: about customer service and customer excellence. And one of the 327 00:13:56,360 --> 00:13:59,960 Speaker 3: things Disney talked about is they talked about unexpected touchpoint 328 00:14:01,200 --> 00:14:03,199 Speaker 3: and as they were, you know, give us the lesson 329 00:14:03,200 --> 00:14:05,719 Speaker 3: and kind of going through it, they said, well, how 330 00:14:05,760 --> 00:14:08,319 Speaker 3: many of you think that the first touch point to 331 00:14:08,400 --> 00:14:10,120 Speaker 3: Disney is when you give your ticket to the person 332 00:14:10,160 --> 00:14:12,599 Speaker 3: and walk into the park. Everyone's hands went up, but 333 00:14:12,679 --> 00:14:14,800 Speaker 3: they said, there's so many touch points before then. When 334 00:14:14,800 --> 00:14:17,080 Speaker 3: you're just driving down the Interstate I ninety five and 335 00:14:17,120 --> 00:14:19,600 Speaker 3: looking for Disney, if you can't find the signs and 336 00:14:19,680 --> 00:14:22,000 Speaker 3: you can't find the park, you will be frustrated before 337 00:14:22,040 --> 00:14:24,920 Speaker 3: you get there. When you come through the toll into 338 00:14:24,960 --> 00:14:27,000 Speaker 3: the actual to pay your parking, to get on to lot, 339 00:14:27,120 --> 00:14:29,280 Speaker 3: when you park your car, depend on how to you know, 340 00:14:29,400 --> 00:14:31,480 Speaker 3: trams pick you up from the car to the actual gate. 341 00:14:31,840 --> 00:14:33,800 Speaker 3: It's all these touch points. So even in that, I said, 342 00:14:33,800 --> 00:14:37,160 Speaker 3: how does that apply to my conference? Well, up until then, 343 00:14:37,200 --> 00:14:39,840 Speaker 3: I was thinking that the first touch point was a registration, right, 344 00:14:40,720 --> 00:14:41,880 Speaker 3: and then that changed everything. 345 00:14:41,880 --> 00:14:43,760 Speaker 2: I said, you know what, that's not it. 346 00:14:43,840 --> 00:14:46,320 Speaker 3: I said, you know, and every year we kind of 347 00:14:46,320 --> 00:14:48,400 Speaker 3: extend a little bit more. But I said, before people 348 00:14:48,400 --> 00:14:50,720 Speaker 3: come into the hotel is the first touch point. 349 00:14:50,800 --> 00:14:52,800 Speaker 2: So then what do we do. We branded not. 350 00:14:52,720 --> 00:14:55,120 Speaker 3: Just the inside but the outside of the hotel, And 351 00:14:55,160 --> 00:14:56,360 Speaker 3: when people pull up and get out. 352 00:14:56,240 --> 00:14:59,240 Speaker 2: Of their uber, they're like, hold on right, like what 353 00:14:59,400 --> 00:15:00,840 Speaker 2: is going on? You know? 354 00:15:01,000 --> 00:15:04,120 Speaker 3: Even from we know everybody doesn't just come from the airport. 355 00:15:04,440 --> 00:15:07,840 Speaker 3: Some people come locally, so from the actual parking garage. 356 00:15:07,920 --> 00:15:10,280 Speaker 3: We brand the outside, which is on the back of 357 00:15:10,280 --> 00:15:12,240 Speaker 3: the hotel. So a lot of people would ignore that, 358 00:15:12,280 --> 00:15:14,680 Speaker 3: but we know there are customers coming through that way, 359 00:15:14,720 --> 00:15:16,480 Speaker 3: so we want to give them the same experience too. 360 00:15:16,920 --> 00:15:20,960 Speaker 3: Inside the hotel, we brand everything from the lobby to 361 00:15:21,040 --> 00:15:21,360 Speaker 3: the pool. 362 00:15:21,360 --> 00:15:22,520 Speaker 2: We put our logo in the pool. 363 00:15:23,040 --> 00:15:25,880 Speaker 3: This year, if I ten FO anniversary, we printed out 364 00:15:26,080 --> 00:15:28,640 Speaker 3: maybe twenty or thirty different photos from over the last 365 00:15:28,640 --> 00:15:31,680 Speaker 3: ten years, went to the store, got picture frames and 366 00:15:31,720 --> 00:15:34,160 Speaker 3: put those picture frames around the hotel, lobby, on the 367 00:15:34,200 --> 00:15:37,240 Speaker 3: hotel bar, all these different places to make it feel 368 00:15:37,240 --> 00:15:40,000 Speaker 3: like home. So and then this year, for the first time, 369 00:15:40,040 --> 00:15:43,520 Speaker 3: we also extended the branding out to the airport so 370 00:15:43,600 --> 00:15:46,560 Speaker 3: when people actually got to baggage claim, they could see 371 00:15:46,680 --> 00:15:47,720 Speaker 3: advertisements for it. 372 00:15:47,760 --> 00:15:48,920 Speaker 2: To extend the test points. 373 00:15:49,400 --> 00:15:52,800 Speaker 1: Stay with us. More Money Making Conversation master Class coming 374 00:15:52,880 --> 00:15:59,760 Speaker 1: up next. Welcome back to Money Making Conversation Masteric class. 375 00:16:00,080 --> 00:16:04,080 Speaker 1: Meet Rashaan McDonald. Well, I'm gonna tell you, I'm so 376 00:16:04,200 --> 00:16:07,760 Speaker 1: proud when I see that, you know, doing being a 377 00:16:07,760 --> 00:16:11,440 Speaker 1: guy who's done from a large scale events in Las Vegas, 378 00:16:11,760 --> 00:16:14,080 Speaker 1: that was my whole thing. You know, when you got 379 00:16:14,120 --> 00:16:17,040 Speaker 1: to the baggage claim, you saw the Neighborhood Awards. 380 00:16:17,200 --> 00:16:19,840 Speaker 2: Yes, when you drove. 381 00:16:19,640 --> 00:16:22,480 Speaker 1: Away you saw billboards, you got to the hotel or 382 00:16:22,520 --> 00:16:25,920 Speaker 1: the host hotel, you knew you were at the Neighborhood Awards. 383 00:16:26,240 --> 00:16:28,240 Speaker 1: And when I walked to his event, he's in a 384 00:16:28,280 --> 00:16:30,080 Speaker 1: new location that we're going to talk about that. And 385 00:16:30,200 --> 00:16:34,480 Speaker 1: then where he was at Avalont and I drove up, 386 00:16:34,520 --> 00:16:36,880 Speaker 1: I went wow, Because I've been to a lot of 387 00:16:36,880 --> 00:16:38,960 Speaker 1: black events I'm talking about I'm talking about I don't 388 00:16:38,960 --> 00:16:41,240 Speaker 1: have to name names, but there's a lot of popular 389 00:16:41,720 --> 00:16:46,920 Speaker 1: black events, and you events do poor branding, Yes, poor branding. 390 00:16:47,360 --> 00:16:49,400 Speaker 1: I don't know there in town till I get to 391 00:16:49,440 --> 00:16:51,080 Speaker 1: the event. And when I get to the event, I 392 00:16:51,080 --> 00:16:54,800 Speaker 1: don't know I'm at their event. And what they do 393 00:16:54,920 --> 00:16:59,880 Speaker 1: at TSP is tremendous from a branding marketing standpoint and 394 00:17:00,120 --> 00:17:04,160 Speaker 1: also from an African American. Its events are at high 395 00:17:04,200 --> 00:17:09,080 Speaker 1: profile facilities, which means there's a certain honesty, that's a 396 00:17:09,119 --> 00:17:13,840 Speaker 1: certain we want that business, welcoming the clientele coming into 397 00:17:13,880 --> 00:17:18,440 Speaker 1: that facility. That's what my huge takeaway from And I've 398 00:17:18,480 --> 00:17:22,760 Speaker 1: been tracking this brother for about three years and every 399 00:17:22,880 --> 00:17:26,639 Speaker 1: year it's I go there and I go, hey, you 400 00:17:26,680 --> 00:17:27,880 Speaker 1: don't disappoint me, man. 401 00:17:28,520 --> 00:17:30,639 Speaker 3: And can I give you some kudos for a second. 402 00:17:31,119 --> 00:17:35,159 Speaker 3: Thank you those Neighborhood Awards in Vegas. I was there, okay, 403 00:17:35,359 --> 00:17:37,240 Speaker 3: and we were doing work with General Mills. General Mills 404 00:17:37,240 --> 00:17:40,240 Speaker 3: invited us out, they were sponsor, they had a suite. 405 00:17:40,560 --> 00:17:43,240 Speaker 3: And when I got you know, certain things I don't forget. 406 00:17:43,240 --> 00:17:45,919 Speaker 3: When I got to McCarran Airport in Vegas and I 407 00:17:45,960 --> 00:17:49,040 Speaker 3: saw the banness, when I saw the signage, you know, 408 00:17:49,160 --> 00:17:51,840 Speaker 3: that showed me, Okay, that's what it looks like at 409 00:17:51,840 --> 00:17:52,280 Speaker 3: the scale. 410 00:17:53,080 --> 00:17:55,639 Speaker 2: And it also showed me that a black business can 411 00:17:55,680 --> 00:17:55,919 Speaker 2: do this. 412 00:17:56,080 --> 00:17:58,040 Speaker 3: Yes, what is important because a lot of times we'll 413 00:17:58,080 --> 00:18:00,240 Speaker 3: see things we'll say that's amazing, but we never think 414 00:18:00,560 --> 00:18:02,479 Speaker 3: that we can do it in our own community. But 415 00:18:02,520 --> 00:18:04,520 Speaker 3: it gave me that lends in that perspective for both. 416 00:18:04,920 --> 00:18:06,960 Speaker 3: And then you know, something else for the audience always 417 00:18:07,080 --> 00:18:09,600 Speaker 3: reminds me of too, is that you if you want 418 00:18:09,640 --> 00:18:11,920 Speaker 3: to make a great event, you have to go to events. 419 00:18:12,440 --> 00:18:13,919 Speaker 3: If you want to make a great concert, you have 420 00:18:14,000 --> 00:18:15,800 Speaker 3: to go to like whatever the thing is that you 421 00:18:15,880 --> 00:18:16,280 Speaker 3: want to do. 422 00:18:16,320 --> 00:18:17,520 Speaker 2: I want to build great websites. 423 00:18:17,760 --> 00:18:20,080 Speaker 3: You got to look at websites, do you know, like 424 00:18:20,400 --> 00:18:22,919 Speaker 3: you have to see what's in the marketplace, and not 425 00:18:23,000 --> 00:18:25,320 Speaker 3: that you're going out to copy to duplicate it, but 426 00:18:25,359 --> 00:18:26,760 Speaker 3: you got to get ideas and expand. 427 00:18:26,800 --> 00:18:28,119 Speaker 2: The way you think is if you don't see a 428 00:18:28,119 --> 00:18:28,639 Speaker 2: lot of times, you. 429 00:18:28,640 --> 00:18:31,320 Speaker 1: Can't be it too. I'm not going to get any further. 430 00:18:31,480 --> 00:18:33,280 Speaker 1: How does one find out about you? 431 00:18:33,960 --> 00:18:37,200 Speaker 2: And what? How's the process of being a part of TSP. 432 00:18:37,600 --> 00:18:40,920 Speaker 3: Sure the easiest way is to visit our website www 433 00:18:41,040 --> 00:18:45,960 Speaker 3: dot Traffic Sales and and D Traffic salesanprofit dot com. 434 00:18:46,200 --> 00:18:48,560 Speaker 3: Through the website, we have a free community. When it 435 00:18:49,760 --> 00:18:53,040 Speaker 3: A and D through the website, we have a free 436 00:18:53,080 --> 00:18:57,040 Speaker 3: community you can join weird dropping information. We do free 437 00:18:57,119 --> 00:19:00,760 Speaker 3: virtual online classes and summits. We do you know, in 438 00:19:00,800 --> 00:19:03,840 Speaker 3: person events per year here in the Atlanta area, and 439 00:19:03,880 --> 00:19:06,439 Speaker 3: then we even do pop up tours around the country 440 00:19:06,480 --> 00:19:09,719 Speaker 3: where we go out to actual communities to provide insight 441 00:19:09,920 --> 00:19:12,800 Speaker 3: education around business growth. But everything is on the website 442 00:19:12,920 --> 00:19:15,720 Speaker 3: and on social You can find the same way Traffic 443 00:19:15,760 --> 00:19:17,960 Speaker 3: Sales and Profit or just at Lamar Tire. 444 00:19:18,080 --> 00:19:23,800 Speaker 2: Now see the event he so under sells this event. 445 00:19:26,320 --> 00:19:29,360 Speaker 1: You com into the hotel, the branding is there, okay, 446 00:19:29,760 --> 00:19:32,399 Speaker 1: you walk in. I'm just sending it from a standpoint 447 00:19:32,400 --> 00:19:36,200 Speaker 1: of a marketing eye, a branding eye. And it's important 448 00:19:36,280 --> 00:19:41,120 Speaker 1: people understand this because unlike a person who does accounting, 449 00:19:41,320 --> 00:19:43,240 Speaker 1: you know their work can be done on the laptop. 450 00:19:43,359 --> 00:19:46,680 Speaker 2: So there are no expenses but that laptop. When you get. 451 00:19:46,520 --> 00:19:50,159 Speaker 1: Into events, just like you said, you see expenses, You 452 00:19:50,200 --> 00:19:53,080 Speaker 1: see signers, you see a room you had to rid, 453 00:19:53,119 --> 00:19:55,280 Speaker 1: you see chairs you have to move in, you see catering, 454 00:19:55,600 --> 00:19:59,680 Speaker 1: You see all these actual dollar events that you have 455 00:19:59,760 --> 00:20:03,439 Speaker 1: to pay for. And so it means you have to 456 00:20:03,440 --> 00:20:05,520 Speaker 1: turn right around and understand you have to have a 457 00:20:05,800 --> 00:20:09,600 Speaker 1: market share that covers that and also creates a profit. 458 00:20:10,440 --> 00:20:15,320 Speaker 1: Now let's talk about the event the music. Why is 459 00:20:15,400 --> 00:20:19,000 Speaker 1: the music so important to your event years ago? 460 00:20:19,119 --> 00:20:22,199 Speaker 3: Not in that first year, because that first year we 461 00:20:22,280 --> 00:20:23,880 Speaker 3: barely made it out of there that first year. 462 00:20:24,200 --> 00:20:26,720 Speaker 2: But as we grew, we wanted to. 463 00:20:26,680 --> 00:20:30,439 Speaker 3: Start implementing surprises into the event. And the reason why 464 00:20:30,840 --> 00:20:34,480 Speaker 3: is because I wanted people to always be in a 465 00:20:35,040 --> 00:20:37,000 Speaker 3: have a sense of expectation, but also a fear of 466 00:20:37,000 --> 00:20:39,320 Speaker 3: missing out right because as you know, like a lot 467 00:20:39,359 --> 00:20:41,680 Speaker 3: of conference, a lot of events, are very transient. It's 468 00:20:41,720 --> 00:20:43,840 Speaker 3: more people in the hallways, in the seats, you know, 469 00:20:43,880 --> 00:20:46,320 Speaker 3: speak about speaker, people coming in and coming out, they're 470 00:20:46,320 --> 00:20:47,879 Speaker 3: going up to their room, all kind of stuff like that. 471 00:20:48,320 --> 00:20:50,400 Speaker 3: So I wanted to really create it where at any 472 00:20:50,480 --> 00:20:52,080 Speaker 3: time I don't know what can happen, so I must 473 00:20:52,119 --> 00:20:55,040 Speaker 3: always be in my seat, right, and did like the 474 00:20:55,119 --> 00:20:57,720 Speaker 3: very first year, and it just evolved since then. We 475 00:20:57,760 --> 00:21:00,680 Speaker 3: started the very first year, the very first guest music 476 00:21:00,760 --> 00:21:02,920 Speaker 3: act was speech from Rest Development. 477 00:21:03,280 --> 00:21:05,639 Speaker 2: He came and there were people in the hallway. 478 00:21:05,760 --> 00:21:07,119 Speaker 3: He went up to the room and then when they 479 00:21:07,119 --> 00:21:10,399 Speaker 3: found out, oh, they were crying tears right because they 480 00:21:10,480 --> 00:21:13,119 Speaker 3: missed out. And then year by year we layered on 481 00:21:13,240 --> 00:21:18,199 Speaker 3: other acts from Bone Crusher to Crime Mob, like we 482 00:21:18,240 --> 00:21:22,879 Speaker 3: did Crime Mob at eight thirty am on the opening day, right. 483 00:21:22,920 --> 00:21:24,480 Speaker 2: Like knuck if you buck, it's crazy. 484 00:21:25,080 --> 00:21:27,040 Speaker 3: But then you know, as he has grown, we also 485 00:21:27,080 --> 00:21:30,320 Speaker 3: started to layering guest speakers. We had Ambassador Andrew Young 486 00:21:30,400 --> 00:21:33,560 Speaker 3: who's living history come as a surprise. We had Matthew 487 00:21:33,640 --> 00:21:39,240 Speaker 3: Noles coming surprise. So what I've learned, Yes, throw out 488 00:21:39,280 --> 00:21:42,240 Speaker 3: the real names. Now those nice names come on, throw 489 00:21:42,240 --> 00:21:45,720 Speaker 3: out the A list names. Yeah, those surprises, right, to 490 00:21:45,760 --> 00:21:48,840 Speaker 3: the event itself. We've had Magic Johnson, We've had Master 491 00:21:48,880 --> 00:21:53,760 Speaker 3: p Easter Rage and Main Duprie, don people Ms. Kathy Hughes, right, 492 00:21:53,840 --> 00:21:57,280 Speaker 3: my one of my favorite entrepreneurs ever, Janis Brian Hiroyd, 493 00:21:57,720 --> 00:21:59,639 Speaker 3: you know, and we had Magic Johnson. And when I 494 00:21:59,640 --> 00:22:02,520 Speaker 3: bring them and then you know what's interesting And you'll 495 00:22:02,560 --> 00:22:05,199 Speaker 3: get this a lot of times in our community, the 496 00:22:05,280 --> 00:22:07,120 Speaker 3: biggest people and the people that make the most money, 497 00:22:07,119 --> 00:22:10,320 Speaker 3: not the people the ones that everybody knows. But I'll 498 00:22:10,359 --> 00:22:11,880 Speaker 3: invest to bring them in because these are the people 499 00:22:11,920 --> 00:22:15,520 Speaker 3: that our community exactly. The first black woman to build 500 00:22:15,520 --> 00:22:18,119 Speaker 3: a billion dollar business, and we've had her twice, and 501 00:22:18,200 --> 00:22:20,080 Speaker 3: we brought in twenty nineteen. Most of the audience was 502 00:22:20,080 --> 00:22:22,679 Speaker 3: not aware of who she was, but they needed to 503 00:22:22,680 --> 00:22:23,359 Speaker 3: know who she was. 504 00:22:23,440 --> 00:22:25,439 Speaker 2: But you know that's what she wasn't marking herself. 505 00:22:25,560 --> 00:22:28,639 Speaker 3: Yeah, now she's now she's way more visible. Like that's 506 00:22:28,640 --> 00:22:31,119 Speaker 3: the whole master class and visibility in itself. When I 507 00:22:31,160 --> 00:22:33,920 Speaker 3: brought her back last year, majority of the audience knew 508 00:22:34,000 --> 00:22:36,280 Speaker 3: she was because of what she's doing on social showing 509 00:22:36,359 --> 00:22:40,440 Speaker 3: up in the president the media. But that part, again 510 00:22:40,480 --> 00:22:42,600 Speaker 3: I talked about it before. If you want to be 511 00:22:42,640 --> 00:22:44,400 Speaker 3: it you need to see it. I want to put 512 00:22:44,440 --> 00:22:47,040 Speaker 3: people in front of the entrepreneurs and business owners that 513 00:22:47,240 --> 00:22:49,760 Speaker 3: show them. I came from where you came from. James 514 00:22:49,840 --> 00:22:52,240 Speaker 3: Brien Harrod, the perfect example, came and said, I was 515 00:22:52,240 --> 00:22:55,760 Speaker 3: born in a small town called Tarborough, North Carolina, right, 516 00:22:55,800 --> 00:22:58,840 Speaker 3: but I went from there toward HBCU Carolina and t 517 00:22:59,480 --> 00:23:01,240 Speaker 3: and then became the first black woman to build a 518 00:23:01,240 --> 00:23:02,200 Speaker 3: billion dollar business. 519 00:23:02,480 --> 00:23:04,400 Speaker 2: So it's the secretary now exactly. 520 00:23:04,480 --> 00:23:07,440 Speaker 3: So I like to prove to everyone, guess what if 521 00:23:07,440 --> 00:23:10,480 Speaker 3: she did it, you can too, and just making it 522 00:23:10,520 --> 00:23:12,800 Speaker 3: real form of people that look and sound. 523 00:23:12,720 --> 00:23:13,040 Speaker 2: Just like that. 524 00:23:13,280 --> 00:23:15,760 Speaker 1: Cool now you have outside of the fact I talked 525 00:23:15,760 --> 00:23:18,600 Speaker 1: about you being a host, but you have other hosts. Yes, 526 00:23:18,640 --> 00:23:22,360 Speaker 1: the represent different various segments of the show. How does 527 00:23:22,400 --> 00:23:24,440 Speaker 1: that work and how you choose those hosts? 528 00:23:24,600 --> 00:23:26,679 Speaker 2: You know, we have such an expansive community. 529 00:23:26,720 --> 00:23:29,439 Speaker 3: A lot of times we go internally within and it 530 00:23:29,520 --> 00:23:31,359 Speaker 3: used to be a time where I used to do, 531 00:23:31,800 --> 00:23:33,960 Speaker 3: like majority of the speaking over three days was me, 532 00:23:34,359 --> 00:23:35,800 Speaker 3: but then as our track sales. 533 00:23:36,280 --> 00:23:37,119 Speaker 2: Trust yourself. 534 00:23:38,080 --> 00:23:40,320 Speaker 3: Yeah yeah, and that's in the beginning. Like a lot 535 00:23:40,359 --> 00:23:43,120 Speaker 3: of people like that. That's the whole. That's the whole 536 00:23:43,240 --> 00:23:45,320 Speaker 3: is business owner start, nobody can do it but me. 537 00:23:45,760 --> 00:23:47,879 Speaker 2: Nobody understands this but me, right, I'm the only one 538 00:23:47,920 --> 00:23:48,760 Speaker 2: that gets it. 539 00:23:48,920 --> 00:23:50,840 Speaker 3: But as a community grew, I saw there was so 540 00:23:50,920 --> 00:23:53,760 Speaker 3: many subject matter experts. They knew way more than me 541 00:23:53,840 --> 00:23:56,880 Speaker 3: in these specific topics. And then I also knew from 542 00:23:56,880 --> 00:24:00,120 Speaker 3: a business perspective because a lot of them were clients. 543 00:24:00,119 --> 00:24:02,760 Speaker 3: Something else I can give them other than education is platform. 544 00:24:03,359 --> 00:24:04,960 Speaker 3: Exactly what you're doing here with me by having me 545 00:24:05,000 --> 00:24:07,840 Speaker 3: on your show, right, you give me access to platform, 546 00:24:07,880 --> 00:24:11,280 Speaker 3: and too many people underappreciate what platform does. 547 00:24:11,280 --> 00:24:12,679 Speaker 2: Right, right, right, right right. 548 00:24:12,800 --> 00:24:15,119 Speaker 3: So when I realized I can give them platform and 549 00:24:15,160 --> 00:24:18,240 Speaker 3: then they can provide value to the people in the community, 550 00:24:19,240 --> 00:24:20,240 Speaker 3: it really just took off. 551 00:24:20,520 --> 00:24:22,080 Speaker 2: And then only that I have a lot of people. 552 00:24:22,160 --> 00:24:24,000 Speaker 3: We did our ten year anniversary in Juniors you're at 553 00:24:24,280 --> 00:24:25,679 Speaker 3: I have people coming to me all the time, and 554 00:24:25,720 --> 00:24:28,600 Speaker 3: it even benefits me back because as someone that said, 555 00:24:28,760 --> 00:24:30,760 Speaker 3: I saw all the speakers and all these you know, 556 00:24:30,840 --> 00:24:34,919 Speaker 3: multimillion dollar business owners and they were all amazing, And 557 00:24:34,920 --> 00:24:38,080 Speaker 3: then I realized that they all are your clients, right, 558 00:24:38,680 --> 00:24:41,320 Speaker 3: So if they're your clients, like and I'm not even 559 00:24:41,320 --> 00:24:43,320 Speaker 3: they weren't even wearing me, they said what must that 560 00:24:43,359 --> 00:24:44,040 Speaker 3: make you right? 561 00:24:44,160 --> 00:24:44,400 Speaker 2: Right? 562 00:24:44,720 --> 00:24:47,040 Speaker 3: So really so when when I think too many times, 563 00:24:47,760 --> 00:24:49,880 Speaker 3: too many answers trying to hold on too tight right 564 00:24:50,000 --> 00:24:51,640 Speaker 3: and they want to manage everything, they want to hold 565 00:24:51,680 --> 00:24:54,760 Speaker 3: everything like everything must be them, and they're really missing 566 00:24:54,760 --> 00:24:57,240 Speaker 3: out on the blessing of what can happen if you 567 00:24:57,280 --> 00:24:59,919 Speaker 3: tap into the spirit and the benefit. 568 00:25:00,000 --> 00:25:01,440 Speaker 2: It's an expertise of other people too. 569 00:25:01,520 --> 00:25:04,960 Speaker 1: I'm talking to Lamar Tyler, co founder of Traffic Sales 570 00:25:04,960 --> 00:25:09,040 Speaker 1: and Profit is the nation's leading growth platform for black entrepreneurs. 571 00:25:09,200 --> 00:25:12,119 Speaker 1: They off for a step by Stealth Frameworks, I turned 572 00:25:12,119 --> 00:25:16,159 Speaker 1: those inside hustles into real hustles, six seven eight figure 573 00:25:16,960 --> 00:25:20,639 Speaker 1: enterprises creating black millionaires. Talked about faith it kind of 574 00:25:20,640 --> 00:25:23,359 Speaker 1: like popped out, Ye. What role does they play in 575 00:25:23,440 --> 00:25:26,720 Speaker 1: what you do on the daily basis and how enhanced 576 00:25:26,760 --> 00:25:29,240 Speaker 1: your perspective on your business? 577 00:25:29,320 --> 00:25:31,880 Speaker 3: I think it plays a major role, right, It's everything. 578 00:25:32,000 --> 00:25:34,560 Speaker 3: And I tell entrepreneurs so many times, especially in the 579 00:25:34,560 --> 00:25:36,639 Speaker 3: black community, because we're really like a people of faith. 580 00:25:38,000 --> 00:25:40,199 Speaker 3: We pray for God to these different things, then He 581 00:25:40,200 --> 00:25:43,000 Speaker 3: gives us the opportunity and will take action. And I 582 00:25:43,119 --> 00:25:45,359 Speaker 3: literally just having a conversation with entrepreneurs a few weeks ago, 583 00:25:45,400 --> 00:25:47,360 Speaker 3: while I was saying, you know, you pray to gave 584 00:25:47,400 --> 00:25:48,160 Speaker 3: the opportunity. 585 00:25:48,400 --> 00:25:51,520 Speaker 2: Now you wantn't do all the work too, like make 586 00:25:51,560 --> 00:25:53,720 Speaker 2: it make sense? Right, These things don't make sense. 587 00:25:54,280 --> 00:25:56,680 Speaker 3: And actually had a conversation right before I came with 588 00:25:56,720 --> 00:25:58,640 Speaker 3: a client where I was, you know, we're talking about 589 00:25:58,640 --> 00:26:01,080 Speaker 3: what her next steps were, and I told her, too 590 00:26:01,080 --> 00:26:02,399 Speaker 3: many people are trying to see what the end of 591 00:26:02,440 --> 00:26:04,560 Speaker 3: the road looks like. And what I found in me 592 00:26:05,720 --> 00:26:08,159 Speaker 3: any success I've had in life is just by me 593 00:26:08,359 --> 00:26:10,439 Speaker 3: like believing the path this in front of me. I 594 00:26:10,480 --> 00:26:13,040 Speaker 3: believe I'm blessed with a certain set of attributes that 595 00:26:13,119 --> 00:26:15,920 Speaker 3: God gave only to me that because of that, I 596 00:26:15,920 --> 00:26:17,960 Speaker 3: don't feel like I have to fight and tussle with 597 00:26:18,080 --> 00:26:21,120 Speaker 3: anybody over clients, over customers. I'm like, there are things 598 00:26:21,119 --> 00:26:23,159 Speaker 3: that I can do that nobody else can, just like 599 00:26:23,240 --> 00:26:24,920 Speaker 3: it's things you can do that nobody else can. 600 00:26:24,880 --> 00:26:26,399 Speaker 2: Do, right, and that your genius. 601 00:26:26,400 --> 00:26:28,480 Speaker 3: We all have a genius, but it's up to me 602 00:26:28,520 --> 00:26:30,320 Speaker 3: to execute on the genius that God gave me. 603 00:26:31,280 --> 00:26:32,520 Speaker 2: And that's what I try to do every day. 604 00:26:32,520 --> 00:26:34,120 Speaker 3: And instead of trying to figure out what the end 605 00:26:34,119 --> 00:26:36,000 Speaker 3: of the road looks like, I just try to figure 606 00:26:36,000 --> 00:26:37,359 Speaker 3: out what are the next few steps. 607 00:26:37,640 --> 00:26:38,760 Speaker 2: That's awesome, Lamar. 608 00:26:39,040 --> 00:26:42,239 Speaker 1: Now you've done it at one location, you're moving your 609 00:26:42,280 --> 00:26:46,120 Speaker 1: event to another location. Tell us where's that where's at 610 00:26:46,160 --> 00:26:50,879 Speaker 1: and what does that new location provide and the opportunities 611 00:26:50,960 --> 00:26:51,760 Speaker 1: of the presentation. 612 00:26:52,040 --> 00:26:52,320 Speaker 2: Sure. 613 00:26:52,400 --> 00:26:55,360 Speaker 3: So every January and June probably since twenty twenty two, 614 00:26:55,560 --> 00:26:57,320 Speaker 3: we've been at the Avalon Hotel you mentioned. 615 00:26:57,960 --> 00:26:59,640 Speaker 2: For this January, we're. 616 00:26:59,520 --> 00:27:02,320 Speaker 3: Moving it create a new event called TSP Scale where 617 00:27:02,320 --> 00:27:04,520 Speaker 3: we're going to get a TSP Scale. Yeah, because you 618 00:27:04,520 --> 00:27:07,920 Speaker 3: want to we want to not just grow these companies, 619 00:27:08,080 --> 00:27:11,040 Speaker 3: we want them to scale. Can you tell people scale 620 00:27:11,080 --> 00:27:13,440 Speaker 3: means yeah, right, a lot of times I'm supposed to 621 00:27:13,440 --> 00:27:15,960 Speaker 3: get growth and scale mixed up. So as we're growing 622 00:27:16,000 --> 00:27:18,520 Speaker 3: the business, that means our revenue is growing, but expenses 623 00:27:18,520 --> 00:27:20,320 Speaker 3: are growing along with it. When we get to a 624 00:27:20,320 --> 00:27:22,159 Speaker 3: point of scale, now a revenue is growing, but our 625 00:27:22,200 --> 00:27:26,040 Speaker 3: expenses are not growing at the same rate, and you 626 00:27:26,160 --> 00:27:28,280 Speaker 3: have to be focused to get out of growth period 627 00:27:28,600 --> 00:27:30,760 Speaker 3: because scale is where the real money comes in and 628 00:27:30,760 --> 00:27:32,760 Speaker 3: that's what we have to do. So that's a conversation 629 00:27:32,840 --> 00:27:35,359 Speaker 3: we want to have for people because there are a 630 00:27:35,359 --> 00:27:38,439 Speaker 3: lot of business owners that are making money a lot 631 00:27:38,440 --> 00:27:40,639 Speaker 3: of time. We you know, we always perceive everybody's like 632 00:27:40,680 --> 00:27:41,960 Speaker 3: trying to come up, but there are a lot of 633 00:27:41,960 --> 00:27:44,360 Speaker 3: people that actually are making good money but just can't 634 00:27:44,400 --> 00:27:45,320 Speaker 3: get to the next level. 635 00:27:46,080 --> 00:27:47,800 Speaker 2: And I'll call it these friction points. 636 00:27:47,880 --> 00:27:50,720 Speaker 3: Right as you're growing friction points, you're getting out of 637 00:27:50,760 --> 00:27:52,920 Speaker 3: the way, like you said, thinking you have to do everything. 638 00:27:53,119 --> 00:27:55,760 Speaker 3: Another friction point is when you have to actually build 639 00:27:55,760 --> 00:27:59,240 Speaker 3: team around you and either your break through and you know, 640 00:27:59,320 --> 00:28:01,439 Speaker 3: go to the next lets, or you'll stay stuck exactly 641 00:28:01,480 --> 00:28:04,040 Speaker 3: where you are and just kind of sit. So we 642 00:28:04,080 --> 00:28:06,280 Speaker 3: want to help them break through to that next level 643 00:28:06,760 --> 00:28:11,080 Speaker 3: by providing high level education, advanced strategies. And we're doing 644 00:28:11,119 --> 00:28:15,439 Speaker 3: at a new venue, the Atlanta Western Gwinette, which is 645 00:28:15,840 --> 00:28:20,040 Speaker 3: in Gwinett County, brand new hotel, brand new facility, and 646 00:28:20,119 --> 00:28:23,520 Speaker 3: this event, we're actually capping it, making it smaller because 647 00:28:23,520 --> 00:28:26,200 Speaker 3: with the events do on a thousand people a thousand plus, 648 00:28:26,480 --> 00:28:28,159 Speaker 3: as you know what big events, you can't really connect 649 00:28:28,160 --> 00:28:30,360 Speaker 3: with everyone. Well you on the stage, you can't even 650 00:28:30,359 --> 00:28:33,199 Speaker 3: see pass the third or fourth row, right, So we 651 00:28:33,240 --> 00:28:35,160 Speaker 3: wanted a more intimate event so we can get more 652 00:28:35,160 --> 00:28:38,680 Speaker 3: hands on with the entrepreneurs and really helped them get 653 00:28:38,720 --> 00:28:41,239 Speaker 3: to where they need to get to in the next 654 00:28:41,280 --> 00:28:43,520 Speaker 3: stage of business. Now, June will still have TSP live 655 00:28:44,040 --> 00:28:45,920 Speaker 3: at the avalone, but this January we're doing what. 656 00:28:46,280 --> 00:28:48,760 Speaker 2: Is just going to exactly right, exactly and I expect 657 00:28:48,800 --> 00:28:51,000 Speaker 2: to see you there. If I see you there, I 658 00:28:52,200 --> 00:28:54,880 Speaker 2: enjoy you, enjoy all, enjoy your wife. 659 00:28:54,920 --> 00:28:58,360 Speaker 1: I know when I first was introduced to your platform, 660 00:28:58,520 --> 00:29:00,760 Speaker 1: you guys that know who I was, I was just 661 00:29:00,800 --> 00:29:04,640 Speaker 1: sitting there just admiring. You know, I'm a silent cheerleader. 662 00:29:04,680 --> 00:29:07,680 Speaker 2: Man. I look at things I admire, you know. 663 00:29:08,000 --> 00:29:12,800 Speaker 1: I like to believe that I've envisioned this process, and 664 00:29:12,840 --> 00:29:15,920 Speaker 1: when I see it being replicated, I go, they get it. 665 00:29:16,000 --> 00:29:18,360 Speaker 1: They got it, And what you guys are doing over 666 00:29:18,400 --> 00:29:21,480 Speaker 1: there is very inspirational. Again, tell everybody how they can 667 00:29:21,520 --> 00:29:24,560 Speaker 1: participate as we go through this journey of telling your 668 00:29:24,600 --> 00:29:27,080 Speaker 1: story and how you co found a TSP. 669 00:29:27,160 --> 00:29:31,240 Speaker 3: So again find us on the website www. Dot Traffic 670 00:29:31,600 --> 00:29:36,080 Speaker 3: Sales and A and D Traffic salesanprofit dot com. If 671 00:29:36,080 --> 00:29:38,400 Speaker 3: more information about that specific event, you can find on 672 00:29:38,400 --> 00:29:42,600 Speaker 3: the website or go directly to www. Dot t SP 673 00:29:43,000 --> 00:29:46,719 Speaker 3: Scale sc A l E TSP scale dot com. 674 00:29:46,880 --> 00:29:47,120 Speaker 2: Cool. 675 00:29:47,360 --> 00:29:50,720 Speaker 1: As we close out the interview. You know, increasing revenue, 676 00:29:50,960 --> 00:29:55,080 Speaker 1: increasing profitability, those are that's our goal, you know. And 677 00:29:55,200 --> 00:29:57,960 Speaker 1: again we can increase revenue, but the expenses of riding 678 00:29:58,720 --> 00:30:01,720 Speaker 1: riding on that same horse, and you don't want to 679 00:30:01,760 --> 00:30:05,200 Speaker 1: do that. At your event, you have a little breakout sessions, 680 00:30:05,240 --> 00:30:06,760 Speaker 1: don't you, Yes, talk about those. 681 00:30:07,280 --> 00:30:09,320 Speaker 3: You know, we want people to get exactly what they need. 682 00:30:09,360 --> 00:30:10,520 Speaker 3: So we do a lot of Q and A. We 683 00:30:10,560 --> 00:30:14,200 Speaker 3: do breakouts. At the TSP scale event, were doing actually 684 00:30:14,240 --> 00:30:16,360 Speaker 3: more breakouts than we normally does. But it's for you 685 00:30:16,400 --> 00:30:18,400 Speaker 3: to be to get on whatever track you need. And 686 00:30:18,760 --> 00:30:20,320 Speaker 3: one of the things I found about, you know, visiting 687 00:30:20,320 --> 00:30:23,280 Speaker 3: different entrepreneurs around the country is that most small businesses 688 00:30:23,280 --> 00:30:25,400 Speaker 3: don't make the amount of money that they should. And 689 00:30:25,440 --> 00:30:28,080 Speaker 3: the amount that they don't make is profitability exactly part 690 00:30:28,120 --> 00:30:28,720 Speaker 3: you talk about. 691 00:30:28,880 --> 00:30:29,640 Speaker 2: It's that last. 692 00:30:29,440 --> 00:30:31,640 Speaker 3: Little part, because the last little part is normally the 693 00:30:31,680 --> 00:30:34,720 Speaker 3: part you get to keep. So even from that, we've 694 00:30:34,800 --> 00:30:37,160 Speaker 3: you know, kind of built out something we called the 695 00:30:37,280 --> 00:30:41,120 Speaker 3: lever driven growth system, almost like if you pull these levers, 696 00:30:41,520 --> 00:30:45,640 Speaker 3: you can put in minimum effort getting maximum output. So 697 00:30:45,760 --> 00:30:48,880 Speaker 3: we talk about things like your proposal process. Right, if 698 00:30:48,880 --> 00:30:51,560 Speaker 3: you do proposals, most people don't do them correctly, they 699 00:30:51,560 --> 00:30:53,000 Speaker 3: take too long to send them out, and they don't 700 00:30:53,000 --> 00:30:55,800 Speaker 3: follow up. We talked about making sure they're doing up 701 00:30:55,840 --> 00:30:58,600 Speaker 3: sales and increasing the average order value at the point 702 00:30:58,640 --> 00:31:01,200 Speaker 3: of sale, because that is pure prime offstability. We talk 703 00:31:01,280 --> 00:31:04,880 Speaker 3: about have a referral system. Most small businesses, I say, 704 00:31:04,880 --> 00:31:07,240 Speaker 3: how do you get your clients word of mouth referrals? 705 00:31:07,440 --> 00:31:09,800 Speaker 3: I say, you got a system around it? No, So 706 00:31:09,840 --> 00:31:11,960 Speaker 3: that means every day you just hope up saying I 707 00:31:12,000 --> 00:31:17,240 Speaker 3: pray to God that somebody that I did work from 708 00:31:17,400 --> 00:31:20,360 Speaker 3: meet somebody else. That second person asked them who did 709 00:31:20,400 --> 00:31:23,560 Speaker 3: the work, They remember me, they have access to my 710 00:31:23,600 --> 00:31:26,720 Speaker 3: contact information, they give the person my contact information, and 711 00:31:26,720 --> 00:31:27,240 Speaker 3: that person. 712 00:31:27,120 --> 00:31:27,640 Speaker 2: Gonna call me. 713 00:31:28,360 --> 00:31:30,760 Speaker 3: This a whole lot of ifs a whole So can 714 00:31:30,760 --> 00:31:33,120 Speaker 3: we create a system around it and then experience like 715 00:31:33,160 --> 00:31:35,640 Speaker 3: we talked about with the branding and different things that 716 00:31:35,720 --> 00:31:38,160 Speaker 3: we do with our found is that if you create 717 00:31:38,200 --> 00:31:41,720 Speaker 3: experience around what you do, you can oftentimes charge two times, 718 00:31:41,720 --> 00:31:45,240 Speaker 3: three times, four times is much or more, just because 719 00:31:45,240 --> 00:31:47,400 Speaker 3: there are people that are willing to pay for an experience, 720 00:31:48,120 --> 00:31:49,040 Speaker 3: and I'm one of those. 721 00:31:48,840 --> 00:31:52,640 Speaker 1: People or my brother Again, thank you for taking the 722 00:31:52,720 --> 00:31:55,440 Speaker 1: time to come on my show, Share your story man, 723 00:31:55,520 --> 00:31:57,520 Speaker 1: and watching it and. 724 00:31:57,440 --> 00:31:59,640 Speaker 2: I got to get the wife on him by herself. 725 00:31:59,760 --> 00:32:03,120 Speaker 1: Yes, yes, because her story is incredible and she has 726 00:32:03,160 --> 00:32:06,000 Speaker 1: a different story for the women and I definitely want 727 00:32:06,080 --> 00:32:07,960 Speaker 1: to know. I want to bring her all before the 728 00:32:08,040 --> 00:32:09,800 Speaker 1: event that happens in January. 729 00:32:10,240 --> 00:32:10,480 Speaker 2: Again. 730 00:32:10,560 --> 00:32:14,280 Speaker 3: Where is it that it's set the Atlanta Western Gwinette 731 00:32:14,600 --> 00:32:17,200 Speaker 3: right here in Gwnette County, right outside of Atlanta. Again, 732 00:32:17,240 --> 00:32:20,560 Speaker 3: more inform Mason and go to www dot tsp scale 733 00:32:21,080 --> 00:32:21,640 Speaker 3: dot com. 734 00:32:21,640 --> 00:32:21,840 Speaker 2: Cool. 735 00:32:22,240 --> 00:32:24,959 Speaker 1: Thank you Lamar for Conversation Masterclass. 736 00:32:25,040 --> 00:32:25,600 Speaker 2: Appreciate it. 737 00:32:26,120 --> 00:32:30,160 Speaker 1: This has been Money Making Conversations Masterclass with me Rashaun McDonald. 738 00:32:30,520 --> 00:32:34,600 Speaker 1: Thanks to our guess and our audience. Visit Moneymaking Conversations 739 00:32:34,680 --> 00:32:37,720 Speaker 1: dot com to listen or register to be a guest 740 00:32:37,800 --> 00:32:41,160 Speaker 1: on my show. Keep leading with your gifts, Keep winning,