1 00:00:00,320 --> 00:00:02,960 Speaker 1: Brought to you by the reinvented two thousand twelve Camray. 2 00:00:03,200 --> 00:00:08,920 Speaker 1: It's ready. Are you get in touch with technology? With 3 00:00:09,080 --> 00:00:18,200 Speaker 1: tech Stuff from how stuff works dot com. Hello again, everyone, 4 00:00:18,480 --> 00:00:21,680 Speaker 1: Welcome to tech stuff. My name is Chris Poett, and 5 00:00:21,720 --> 00:00:23,599 Speaker 1: I'm an editor at how stuff works dot com and 6 00:00:23,640 --> 00:00:27,440 Speaker 1: sitting across from me as always a senior writer, Jonathan Strickland. 7 00:00:27,800 --> 00:00:30,640 Speaker 1: All my exes live in Texas. That's why I hang 8 00:00:30,680 --> 00:00:36,000 Speaker 1: my hat in Tennessee. Nice. It took me a while 9 00:00:36,040 --> 00:00:39,000 Speaker 1: to pull that one up ollow my memory. So today 10 00:00:39,040 --> 00:00:43,320 Speaker 1: we're going west, yes, and a little south Yes. South 11 00:00:43,440 --> 00:00:48,559 Speaker 1: By Southwest. Yeah, it's um, it's funny. Uh, you know, 12 00:00:48,680 --> 00:00:52,360 Speaker 1: it's a big thing now. Yeah, it's a huge thing now. 13 00:00:52,400 --> 00:00:59,880 Speaker 1: So south By Southwest is this amazing, bizarre, insane crow 14 00:01:00,000 --> 00:01:04,400 Speaker 1: ow did awesome conference that takes place in Austin, Texas, 15 00:01:04,880 --> 00:01:08,520 Speaker 1: the main one, anyway, you'll see little little satellite south 16 00:01:08,560 --> 00:01:11,040 Speaker 1: By Southwest events happen in other places, but the big 17 00:01:11,080 --> 00:01:14,720 Speaker 1: one happens in Austin. And it actually started out back 18 00:01:14,800 --> 00:01:20,360 Speaker 1: in seven as the south By Southwest Music Conference. Yes, 19 00:01:20,600 --> 00:01:24,160 Speaker 1: actually my band played south By Southwest in two thousand 20 00:01:24,160 --> 00:01:27,080 Speaker 1: and four. Is the last time that I was actually 21 00:01:27,120 --> 00:01:30,800 Speaker 1: there and um, yeah, actually at one point there were 22 00:01:30,840 --> 00:01:33,839 Speaker 1: a series of events. Uh there was north By Northwest 23 00:01:33,840 --> 00:01:37,040 Speaker 1: and north By Northeast, which the latter I think is 24 00:01:37,080 --> 00:01:42,240 Speaker 1: still going. Um and uh yeah at the time, I 25 00:01:42,240 --> 00:01:44,120 Speaker 1: can tell you, and it's not the main focus, but 26 00:01:44,520 --> 00:01:47,680 Speaker 1: you know, it's it's it was all kinds of bands 27 00:01:47,720 --> 00:01:52,840 Speaker 1: representing all kinds of music. Basically. It lots of little establishments, clubs, 28 00:01:52,920 --> 00:01:55,640 Speaker 1: bars and things like that. And um, the idea that 29 00:01:55,760 --> 00:01:59,360 Speaker 1: you were an indie musician at south By Southwest in 30 00:01:59,560 --> 00:02:01,680 Speaker 1: the early two thousand's, I mean, of course it's that 31 00:02:01,800 --> 00:02:04,400 Speaker 1: was almost twenty years in. Is the music conference that 32 00:02:04,480 --> 00:02:06,360 Speaker 1: was a pretty big thing. We were really excited to 33 00:02:06,360 --> 00:02:09,400 Speaker 1: have the opportunity to play. Yeah, I mean, independent bands 34 00:02:09,440 --> 00:02:12,600 Speaker 1: would use this as an opportunity to get to get 35 00:02:12,639 --> 00:02:15,560 Speaker 1: out there, to get seen by new fans, to possibly 36 00:02:15,560 --> 00:02:18,160 Speaker 1: get picked up by a record label, even because he 37 00:02:18,240 --> 00:02:20,960 Speaker 1: had record label executives going to these conferences to see 38 00:02:21,040 --> 00:02:24,200 Speaker 1: which bands were hot, which ones got got really good 39 00:02:24,200 --> 00:02:28,440 Speaker 1: fan reaction, which ones might be a good investment from 40 00:02:28,520 --> 00:02:31,320 Speaker 1: a record label standpoint, Even if small record labels as 41 00:02:31,320 --> 00:02:33,600 Speaker 1: well as big ones would go to south By Southwest 42 00:02:33,600 --> 00:02:37,040 Speaker 1: and check out the acts there, and uh, you know 43 00:02:37,120 --> 00:02:38,760 Speaker 1: that was the whole real purpose of it. I mean, 44 00:02:38,800 --> 00:02:43,000 Speaker 1: Austin has always been known as a live music town. Yeah, 45 00:02:43,520 --> 00:02:46,480 Speaker 1: because you've got the University of Texas there. Yes, um 46 00:02:46,600 --> 00:02:50,560 Speaker 1: ghost sooners. Just kidding, I'm kidding, I'm kidding. Please don't 47 00:02:50,600 --> 00:02:54,440 Speaker 1: come after me, long horns. I love you, I love you. 48 00:02:54,600 --> 00:02:56,640 Speaker 1: I think I think the phrase you were looking for 49 00:02:56,760 --> 00:03:01,040 Speaker 1: was hookum horns, go a and m anyway there, just 50 00:03:01,639 --> 00:03:04,040 Speaker 1: asking for trouble, you know, And if you want to 51 00:03:04,040 --> 00:03:06,760 Speaker 1: get at me, just say go yellow jackets. So so, 52 00:03:06,800 --> 00:03:09,840 Speaker 1: Austin is a is definitely a college town. There are 53 00:03:09,880 --> 00:03:12,000 Speaker 1: lots and lots of students there at the University of 54 00:03:12,000 --> 00:03:14,320 Speaker 1: Texas and it's a great place to uh you know, 55 00:03:14,320 --> 00:03:16,359 Speaker 1: they like to go out for entertainment and do all 56 00:03:16,440 --> 00:03:19,400 Speaker 1: kinds of hanging out. So it was a good place 57 00:03:19,440 --> 00:03:21,480 Speaker 1: to go see live music. I'm sure quite a few 58 00:03:21,520 --> 00:03:24,040 Speaker 1: of them are in bands. Uh. Texas is known for 59 00:03:24,080 --> 00:03:26,919 Speaker 1: its music programs. I think Austin, Texas shares a lot 60 00:03:27,360 --> 00:03:30,079 Speaker 1: with Athens, Georgia, which is where I went to college. 61 00:03:30,120 --> 00:03:33,520 Speaker 1: And Athens, Georgia also has a very lively live music scene. 62 00:03:33,560 --> 00:03:36,280 Speaker 1: And it was a joke at least among me and 63 00:03:36,320 --> 00:03:39,200 Speaker 1: my friends that if you attended the University of Georgia, 64 00:03:39,600 --> 00:03:42,040 Speaker 1: you are either in a band, you were good friends 65 00:03:42,040 --> 00:03:43,920 Speaker 1: with someone who was in a band, or you roomed 66 00:03:43,960 --> 00:03:46,840 Speaker 1: with someone who is in a band. Yeah, so you 67 00:03:46,840 --> 00:03:49,160 Speaker 1: were you were. You were at most a degree of 68 00:03:49,200 --> 00:03:52,720 Speaker 1: separation away from a band. And when I say band, 69 00:03:52,840 --> 00:03:54,800 Speaker 1: I mean a group of people who would get together 70 00:03:54,880 --> 00:03:57,720 Speaker 1: at generally the same time and generally play music instruments 71 00:03:57,760 --> 00:04:01,600 Speaker 1: and generally the same way. You have to be really 72 00:04:01,640 --> 00:04:04,760 Speaker 1: loose with your definition. But uh yeah, so yeah, you 73 00:04:04,800 --> 00:04:07,480 Speaker 1: had all these great venues. You had the culture in 74 00:04:07,480 --> 00:04:11,440 Speaker 1: in Texas that Austin has this great kind of unofficial 75 00:04:11,480 --> 00:04:14,600 Speaker 1: motto I guess it's technically official now called keep it Weird. 76 00:04:15,360 --> 00:04:17,400 Speaker 1: Where they got this kind of wacky weird sense that 77 00:04:17,520 --> 00:04:19,760 Speaker 1: you've got the improv everywhere. Guys coming out of the 78 00:04:19,800 --> 00:04:23,160 Speaker 1: University of Texas, I mean they're brilliant. Um well, I 79 00:04:23,200 --> 00:04:26,039 Speaker 1: mean college towns are are often known for the you know, 80 00:04:26,080 --> 00:04:29,960 Speaker 1: sort of counterculture thing where all kinds you have people 81 00:04:30,040 --> 00:04:32,240 Speaker 1: with all kinds of different interests and people who are 82 00:04:32,800 --> 00:04:37,039 Speaker 1: uh learning more about themselves and so they try try 83 00:04:37,040 --> 00:04:39,920 Speaker 1: on different hats, so to speak. But Yeah, it's a 84 00:04:40,000 --> 00:04:41,800 Speaker 1: it's a great place to go see a show, great 85 00:04:41,800 --> 00:04:44,920 Speaker 1: place to get something to eat. Yeah, the food there 86 00:04:45,400 --> 00:04:48,200 Speaker 1: so but but we were saying, you know, it's not 87 00:04:48,279 --> 00:04:52,040 Speaker 1: just it's not just music. But started to become attracted 88 00:04:52,080 --> 00:04:54,839 Speaker 1: to this conference and and because there were some companies 89 00:04:55,200 --> 00:04:59,560 Speaker 1: in Austin that uh, that we're in the technology space 90 00:04:59,800 --> 00:05:01,920 Speaker 1: and and you you've got a lot of cross over here. 91 00:05:01,920 --> 00:05:04,280 Speaker 1: I mean, not everyone. You you know, we can't just 92 00:05:04,480 --> 00:05:08,320 Speaker 1: easily define people into a simple category like this is 93 00:05:08,360 --> 00:05:11,279 Speaker 1: a musician, this is an engineer, this is you know, 94 00:05:12,080 --> 00:05:15,479 Speaker 1: a film producer, because a lot of these people have 95 00:05:15,600 --> 00:05:19,040 Speaker 1: interests that go across those boundaries. Yeah, we had, uh, 96 00:05:19,320 --> 00:05:21,720 Speaker 1: you know, in the in the nineties and the two thousands, 97 00:05:21,800 --> 00:05:26,680 Speaker 1: there were lots of kids who were getting into technology. Um, 98 00:05:26,720 --> 00:05:30,200 Speaker 1: you know. Plus, you know, you have the big companies relocating, 99 00:05:30,200 --> 00:05:31,839 Speaker 1: as we were talking about Dell and and some of 100 00:05:31,839 --> 00:05:35,400 Speaker 1: the places who opened shop. There are a lot of 101 00:05:35,480 --> 00:05:38,160 Speaker 1: a lot of software companies. A lot of game companies 102 00:05:38,200 --> 00:05:40,880 Speaker 1: were out of Austin up so tragically many of those 103 00:05:40,920 --> 00:05:45,080 Speaker 1: have closed since then. But during the big computer game boom, 104 00:05:45,320 --> 00:05:47,120 Speaker 1: there were a lot of offices that opened out in 105 00:05:47,160 --> 00:05:50,520 Speaker 1: Austin that led the people who who managed south By 106 00:05:50,520 --> 00:05:53,280 Speaker 1: Southwest to expand the conference to to be more than 107 00:05:53,320 --> 00:05:55,960 Speaker 1: just music, to be a film and technology as well. Yeah, 108 00:05:57,400 --> 00:06:00,640 Speaker 1: was the first year where they officially created the the 109 00:06:00,680 --> 00:06:04,640 Speaker 1: south By Southwest Film and Multi Media Conference. Uh. Now, 110 00:06:04,720 --> 00:06:07,480 Speaker 1: at that time it still was that that was you know, 111 00:06:07,520 --> 00:06:10,080 Speaker 1: the earliest years of it. By a few years later 112 00:06:11,560 --> 00:06:14,520 Speaker 1: and they actually had three tracks of programming, which was 113 00:06:14,520 --> 00:06:18,000 Speaker 1: south By Southwest Music, south By Southwest Film, and the 114 00:06:18,000 --> 00:06:22,560 Speaker 1: new south By Southwest Interactive and interactive is pretty much 115 00:06:22,600 --> 00:06:27,120 Speaker 1: all things technology computer mobile, although at that time in 116 00:06:28,080 --> 00:06:30,920 Speaker 1: mobile was still a few several years off, you know, 117 00:06:31,080 --> 00:06:35,000 Speaker 1: people were just using cell phones, not not smartphones. Yeah. 118 00:06:35,000 --> 00:06:38,240 Speaker 1: And and let me tell you that that uh, you know, 119 00:06:38,360 --> 00:06:40,599 Speaker 1: south By Southwest over the past few years has become 120 00:06:40,600 --> 00:06:45,000 Speaker 1: a really big thing for the technology sector. But um, 121 00:06:45,080 --> 00:06:50,440 Speaker 1: even a few years after, uh, after its expansion into 122 00:06:50,920 --> 00:06:53,680 Speaker 1: the interactive front, UM, I could tell you that when 123 00:06:53,680 --> 00:06:56,000 Speaker 1: my band played there, Now, I wasn't admittedly I was, 124 00:06:56,240 --> 00:06:59,320 Speaker 1: I wasn't a tech journalist at that point. Um, but 125 00:06:59,480 --> 00:07:02,160 Speaker 1: the inter active side, while I was sort of interested 126 00:07:02,240 --> 00:07:05,680 Speaker 1: and wanted to go it was it seemed more closed 127 00:07:05,680 --> 00:07:09,200 Speaker 1: off to me. It wasn't really uh nearly as big 128 00:07:09,200 --> 00:07:12,240 Speaker 1: a thing in two thousand four when I went as 129 00:07:12,280 --> 00:07:15,280 Speaker 1: it is now in two thousand and eleven. UM, And 130 00:07:15,320 --> 00:07:19,120 Speaker 1: I'm not quite sure exactly what happened with that. I mean, 131 00:07:19,400 --> 00:07:21,400 Speaker 1: there are there are some things that we can point to, 132 00:07:21,640 --> 00:07:23,040 Speaker 1: uh and I'm sure we'll get to this in just 133 00:07:23,120 --> 00:07:28,200 Speaker 1: a minute. But UM, I'm not certain exactly why south 134 00:07:28,240 --> 00:07:30,840 Speaker 1: By Southwest took off, other than the fact that it's 135 00:07:30,880 --> 00:07:33,520 Speaker 1: a really cool place to be. You know, you have 136 00:07:34,880 --> 00:07:37,240 Speaker 1: I don't know, I has to use the word competition. 137 00:07:37,760 --> 00:07:42,960 Speaker 1: You think about Macworld and uh, you know E three 138 00:07:43,800 --> 00:07:47,400 Speaker 1: UM and the C E S conferences and in places 139 00:07:47,440 --> 00:07:50,600 Speaker 1: like that and UM C T I A and places 140 00:07:50,640 --> 00:07:53,560 Speaker 1: where you would also go look for technology. UM. But 141 00:07:53,640 --> 00:07:56,960 Speaker 1: they're not the same. They don't have the same vibe 142 00:07:57,000 --> 00:07:59,720 Speaker 1: that south By Southwest has. Yes, south By Southwest and 143 00:08:00,000 --> 00:08:03,080 Speaker 1: world the conference is all about sharing information, right, and 144 00:08:03,080 --> 00:08:06,960 Speaker 1: sharing knowledge and and kind of looking ahead at what 145 00:08:07,200 --> 00:08:10,120 Speaker 1: where technology is going and how to take advantage of that. 146 00:08:10,560 --> 00:08:13,120 Speaker 1: We do have to remember that chiefly south By Southwest 147 00:08:13,240 --> 00:08:15,840 Speaker 1: is a conference. There are kind of two worlds that 148 00:08:15,960 --> 00:08:18,760 Speaker 1: go on at a south By Southwest. Yes, there are, right, 149 00:08:18,800 --> 00:08:21,200 Speaker 1: You've got your world of conference. Whi's got all the 150 00:08:21,240 --> 00:08:23,920 Speaker 1: panels and the discussions, and you've got these really smart 151 00:08:24,000 --> 00:08:27,440 Speaker 1: people all getting together and really talking about what makes 152 00:08:27,480 --> 00:08:30,640 Speaker 1: people tick, what makes technology tick, where the two intersect 153 00:08:30,680 --> 00:08:32,600 Speaker 1: and the best way to take advantage of it. Yeah, 154 00:08:32,640 --> 00:08:35,080 Speaker 1: it's it's it's at two pm down there and at 155 00:08:35,080 --> 00:08:37,240 Speaker 1: the hall and go check it out. And that's when 156 00:08:37,280 --> 00:08:38,920 Speaker 1: and where it's going to happen. And it'll be a 157 00:08:38,920 --> 00:08:43,160 Speaker 1: panel discussion with some Sometimes these panel discussions have really 158 00:08:43,400 --> 00:08:46,840 Speaker 1: I mean big movers and shakers in the technology world. 159 00:08:46,840 --> 00:08:50,360 Speaker 1: We're talking about folks like Zuckerberg has been speakers at 160 00:08:50,360 --> 00:08:55,960 Speaker 1: south By Southwest Rights founder of founder of Facebook. All right, 161 00:08:56,480 --> 00:09:00,440 Speaker 1: were you like the alleged founder of I saw this 162 00:09:00,640 --> 00:09:05,120 Speaker 1: documentary anyway, I believe him to be the founder, but 163 00:09:05,160 --> 00:09:08,160 Speaker 1: others disagree. Founder of Facebook, the tesla is the inventor 164 00:09:08,240 --> 00:09:11,000 Speaker 1: of radio, founder of Facebook, and the uh so, yeah, 165 00:09:11,040 --> 00:09:13,840 Speaker 1: there you've got. You've got that world. But then you 166 00:09:13,880 --> 00:09:16,880 Speaker 1: have the other world that happens at south By Southwest, 167 00:09:17,520 --> 00:09:20,240 Speaker 1: which is their vampires and werewolves. It depends on what 168 00:09:20,280 --> 00:09:23,440 Speaker 1: part of Austin you're in. Their vats. Austin's got a 169 00:09:23,440 --> 00:09:26,360 Speaker 1: lot of bats. There are bats. I recommend going to 170 00:09:26,360 --> 00:09:28,839 Speaker 1: see the Bridge with the Bats. Yes, that's that's kind 171 00:09:28,840 --> 00:09:30,720 Speaker 1: of fun. My wife, my wife and I went and 172 00:09:30,760 --> 00:09:32,760 Speaker 1: saw it, and my wife said that was the one 173 00:09:32,800 --> 00:09:36,000 Speaker 1: and only time she ever has to do that. But 174 00:09:36,080 --> 00:09:38,360 Speaker 1: it's cool. It is cool. She was not a big fan. 175 00:09:38,960 --> 00:09:42,400 Speaker 1: But yeah. The the other world is the party world, 176 00:09:42,840 --> 00:09:45,720 Speaker 1: the world in which people are getting together to schmooze 177 00:09:45,960 --> 00:09:49,280 Speaker 1: and kind of network and hobnob and they're hanging out 178 00:09:49,320 --> 00:09:52,400 Speaker 1: at various parties. UM south By Southwest has actually gotten 179 00:09:52,400 --> 00:09:55,600 Speaker 1: some criticism about this because the party scene has really 180 00:09:55,600 --> 00:09:59,199 Speaker 1: exploded over the last few years, particularly once Interactive really 181 00:09:59,200 --> 00:10:01,840 Speaker 1: started getting big. Becau you suddenly all these these guys, 182 00:10:01,880 --> 00:10:04,960 Speaker 1: these young guys and women, these young people, i should say, 183 00:10:05,120 --> 00:10:08,040 Speaker 1: these young people who have a big influx of money, 184 00:10:08,080 --> 00:10:11,360 Speaker 1: often from venture capital, and they're trying to get noticed, 185 00:10:11,640 --> 00:10:15,080 Speaker 1: and they're throwing extravagant parties and they're hosting food trucks 186 00:10:15,080 --> 00:10:17,320 Speaker 1: where you can get free food from them, and which 187 00:10:17,400 --> 00:10:19,560 Speaker 1: is always a great way of of getting a bunch 188 00:10:19,559 --> 00:10:21,600 Speaker 1: of people to really be happy about your products, at 189 00:10:21,640 --> 00:10:25,600 Speaker 1: least for the you know, a five minute segment of time. UM. 190 00:10:25,640 --> 00:10:29,520 Speaker 1: And there's some criticism being directed that it's taking focus 191 00:10:29,559 --> 00:10:34,400 Speaker 1: away from the whole thinking about technology and people element 192 00:10:34,440 --> 00:10:38,719 Speaker 1: of the conference. The parties are overshadowing it um But 193 00:10:38,920 --> 00:10:40,720 Speaker 1: at the same time, the parties are a way for 194 00:10:40,800 --> 00:10:44,920 Speaker 1: you to actually meet with other people who are launching products. 195 00:10:44,920 --> 00:10:48,880 Speaker 1: There may be potential partnerships you can strike up at 196 00:10:48,880 --> 00:10:51,240 Speaker 1: these meetings, or you can meet people who are actual 197 00:10:51,400 --> 00:10:55,720 Speaker 1: users and get real time feedback from people saying, you know, 198 00:10:56,040 --> 00:10:57,920 Speaker 1: I tried using your app and I think it's a 199 00:10:57,960 --> 00:11:01,280 Speaker 1: great idea, but it's you know, I really wanted to 200 00:11:01,320 --> 00:11:04,080 Speaker 1: do this with it and it doesn't let me. And 201 00:11:04,120 --> 00:11:06,280 Speaker 1: the kind of the person who've developed the app might say, 202 00:11:06,440 --> 00:11:09,360 Speaker 1: oh my gosh, you're right, that's brilliant. I don't know 203 00:11:09,400 --> 00:11:11,120 Speaker 1: why we didn't build that in. We will. I am 204 00:11:11,160 --> 00:11:12,599 Speaker 1: going to make a note and we are going to 205 00:11:12,679 --> 00:11:15,000 Speaker 1: build that into the next version, and who knows, that 206 00:11:15,120 --> 00:11:18,480 Speaker 1: might be the thing that makes that particular app take 207 00:11:18,559 --> 00:11:22,319 Speaker 1: off in the market. So it's a really valuable part 208 00:11:22,400 --> 00:11:25,640 Speaker 1: of the conference experience, but again it's kind of started 209 00:11:25,640 --> 00:11:28,439 Speaker 1: to overshadow the actual conference. There are people who will 210 00:11:28,480 --> 00:11:32,160 Speaker 1: tell you, because I've talked to them, that you don't 211 00:11:32,400 --> 00:11:35,520 Speaker 1: need to get a badge to go to this conference. 212 00:11:35,520 --> 00:11:37,960 Speaker 1: This conference is not just it's open to the public, 213 00:11:38,000 --> 00:11:41,280 Speaker 1: but you have to pay to go, and it's expensive. 214 00:11:42,440 --> 00:11:45,320 Speaker 1: A badge to this conference. We're talking over a thousand dollars, 215 00:11:45,360 --> 00:11:48,320 Speaker 1: depending upon the level of access you want and and 216 00:11:48,360 --> 00:11:50,680 Speaker 1: how many of the tracks of programming you want access to. 217 00:11:50,720 --> 00:11:53,240 Speaker 1: Because it's just interactive, it's going to be a different 218 00:11:53,240 --> 00:11:59,360 Speaker 1: amount than if you want pass to the entire conference. So, uh, 219 00:11:59,800 --> 00:12:02,319 Speaker 1: the thing about the parties is you don't necessarily have 220 00:12:02,400 --> 00:12:04,280 Speaker 1: to have a badge to go to those. So there 221 00:12:04,280 --> 00:12:05,640 Speaker 1: are a lot of people who go to south By 222 00:12:05,679 --> 00:12:08,560 Speaker 1: Southwest who are not actually attending the conference. They're just 223 00:12:08,600 --> 00:12:11,559 Speaker 1: going to all the other satellite events around the city. 224 00:12:12,360 --> 00:12:14,640 Speaker 1: I was one of those, in the interest of full 225 00:12:14,679 --> 00:12:20,320 Speaker 1: disclosure for for south By Southwest eleven. Well, Caroline McCarthy 226 00:12:20,360 --> 00:12:23,800 Speaker 1: at sen basically, by the way, the day we're recording this, 227 00:12:23,880 --> 00:12:27,720 Speaker 1: which is May six, two thou eleven, is her last 228 00:12:27,760 --> 00:12:31,880 Speaker 1: day at Senet. Really, Caroline's leaving Senet today. That's terrible. 229 00:12:32,080 --> 00:12:35,400 Speaker 1: She's a great reporter. She's moving on to Google. Okay, okay, 230 00:12:35,480 --> 00:12:38,319 Speaker 1: so we'll see more, yes we will. But she wrote 231 00:12:38,559 --> 00:12:40,880 Speaker 1: a piece and I want to talk about the main 232 00:12:41,000 --> 00:12:44,160 Speaker 1: thread of that in a moment, but um, she was 233 00:12:44,440 --> 00:12:48,240 Speaker 1: she actually traced it back. It was Twitter, yep in 234 00:12:48,280 --> 00:12:53,280 Speaker 1: two thousand seven, which is when Capital E everything, Capital 235 00:12:53,320 --> 00:12:56,800 Speaker 1: C change. Yeah. One of the things we see of 236 00:12:56,800 --> 00:13:02,680 Speaker 1: south By Southwest especially recently is that companies that especially 237 00:13:02,720 --> 00:13:06,640 Speaker 1: social companies, companies that depend upon some sort of social 238 00:13:06,679 --> 00:13:10,520 Speaker 1: media or social push or social element in their their service, 239 00:13:11,559 --> 00:13:14,679 Speaker 1: they use south By Southwest as kind of a launching point. 240 00:13:14,720 --> 00:13:16,680 Speaker 1: It's not an official launch, but it's a good way 241 00:13:16,720 --> 00:13:19,720 Speaker 1: to get some of the movers and shakers and technology 242 00:13:19,840 --> 00:13:22,640 Speaker 1: interested in your product. If you can get them using 243 00:13:22,679 --> 00:13:25,760 Speaker 1: it and and talking about it, then their word of 244 00:13:25,840 --> 00:13:30,439 Speaker 1: mouth is worth millions in advertising dollars. Well. Yeah, and 245 00:13:30,520 --> 00:13:33,480 Speaker 1: if you think about it, it's exactly where the Music 246 00:13:33,559 --> 00:13:37,000 Speaker 1: Conference was when it started. It's it's a place where 247 00:13:37,000 --> 00:13:43,640 Speaker 1: people go to discover stuff, be discover stuff, and be discovered. Um. 248 00:13:43,800 --> 00:13:47,839 Speaker 1: And apparently it was Twitter in two thousand seven that 249 00:13:47,960 --> 00:13:51,439 Speaker 1: decided to basically use south By Southwest and it's as 250 00:13:51,480 --> 00:13:54,880 Speaker 1: it's coming out party. Hey we're here, check this out. 251 00:13:55,120 --> 00:13:59,640 Speaker 1: You can catch up with everybody with your smartphone. Again. 252 00:14:00,040 --> 00:14:03,400 Speaker 1: Art phones around two thousand seven were starting to become 253 00:14:03,400 --> 00:14:07,520 Speaker 1: a consumer thing and suddenly it's the same year of 254 00:14:07,600 --> 00:14:11,800 Speaker 1: the iPhone, and that's when things started getting crazy. And 255 00:14:11,800 --> 00:14:17,280 Speaker 1: the main focus of uh, Caroline's article was you know, 256 00:14:17,480 --> 00:14:20,560 Speaker 1: people who are of the old timers, if you will, 257 00:14:20,960 --> 00:14:23,720 Speaker 1: who are used to Hey, I got a booth at 258 00:14:23,720 --> 00:14:26,960 Speaker 1: the conference. We gave out some t shirts and key 259 00:14:27,040 --> 00:14:30,280 Speaker 1: chains and talked to some people, uh, you know the 260 00:14:30,280 --> 00:14:32,920 Speaker 1: people and looking back on it, that's the way it was. 261 00:14:33,080 --> 00:14:36,280 Speaker 1: But now people are dressing up in costumes and walking 262 00:14:36,320 --> 00:14:40,200 Speaker 1: down the street. There are are mobile people in vans 263 00:14:40,200 --> 00:14:42,640 Speaker 1: and cars who drive around until they find a group 264 00:14:42,640 --> 00:14:46,120 Speaker 1: of people then you know, basically make a sales pitch 265 00:14:46,160 --> 00:14:47,480 Speaker 1: to them out in the middle of the street. And 266 00:14:47,680 --> 00:14:51,840 Speaker 1: just all kinds of weird guerrilla marketing tactics that are 267 00:14:51,840 --> 00:14:55,040 Speaker 1: there for companies that are launching or or trying to 268 00:14:55,080 --> 00:14:58,040 Speaker 1: gain market share. There's even established companies that will use us. 269 00:14:58,080 --> 00:15:02,280 Speaker 1: Like Chevy did this at eleven. They had a really 270 00:15:02,320 --> 00:15:07,520 Speaker 1: clever a pair of really clever tactics. One was to 271 00:15:07,640 --> 00:15:12,040 Speaker 1: promote the Vault. They gave free rides around Austin, so 272 00:15:12,160 --> 00:15:15,360 Speaker 1: you could hop into an official Chevy Vault and be 273 00:15:15,400 --> 00:15:17,440 Speaker 1: taken to a different part of Austin. Now, the important 274 00:15:17,440 --> 00:15:18,960 Speaker 1: part of that is being able to recognize a Chevy 275 00:15:19,000 --> 00:15:21,600 Speaker 1: Vault and not jumping into some random person's car that 276 00:15:21,840 --> 00:15:24,400 Speaker 1: is then your car, jacking that and and and getting 277 00:15:24,440 --> 00:15:27,720 Speaker 1: back Yeah, and then however are but they also had 278 00:15:28,040 --> 00:15:31,440 Speaker 1: also had they also had mobile charging stations for you 279 00:15:31,480 --> 00:15:34,640 Speaker 1: to charge your electronics. I saw that from a few companies. 280 00:15:34,640 --> 00:15:37,760 Speaker 1: A few companies had these. Uh. Either you would go 281 00:15:37,880 --> 00:15:40,200 Speaker 1: to a specific place and you could plug your device 282 00:15:40,240 --> 00:15:42,280 Speaker 1: in and have it charged while you are hanging out 283 00:15:42,320 --> 00:15:44,760 Speaker 1: and chatting with people. Or they would have people walking 284 00:15:44,800 --> 00:15:48,720 Speaker 1: around with essentially battery packs on backpacks and you could 285 00:15:48,760 --> 00:15:53,440 Speaker 1: plug into them and and recharge your device while they 286 00:15:53,480 --> 00:15:56,200 Speaker 1: gave you, you know, a pitch about whatever the product was. Um. 287 00:15:56,240 --> 00:15:58,880 Speaker 1: So that was a very clever way of doing it. Yeah, 288 00:15:59,000 --> 00:16:01,640 Speaker 1: and uh, it's a lot of companies have been taking 289 00:16:01,640 --> 00:16:04,840 Speaker 1: advantage of that. Meanwhile, the conference is still going. Don't 290 00:16:04,880 --> 00:16:07,200 Speaker 1: don't ignore that. I mean, there were some interesting panels, 291 00:16:07,960 --> 00:16:12,400 Speaker 1: especially in this past year, like, um, here's one beyond 292 00:16:12,600 --> 00:16:16,240 Speaker 1: the check in location and the social web. So one 293 00:16:16,240 --> 00:16:19,280 Speaker 1: of the big things to come out of both South 294 00:16:19,320 --> 00:16:22,560 Speaker 1: by Southwest and apps in general is this whole idea 295 00:16:22,600 --> 00:16:25,400 Speaker 1: of location check in which you could argue was really 296 00:16:25,480 --> 00:16:29,240 Speaker 1: kind of champion by four Square, which four Square had 297 00:16:29,280 --> 00:16:31,400 Speaker 1: a big launch it south By Southwest in the in 298 00:16:31,440 --> 00:16:33,680 Speaker 1: the past, and that's kind of where it first got 299 00:16:33,720 --> 00:16:35,840 Speaker 1: that big word of mouth. I mean, the service had 300 00:16:35,840 --> 00:16:38,680 Speaker 1: been active already, but it really started to hit the 301 00:16:38,680 --> 00:16:42,320 Speaker 1: ground running at south By Southwest a few years ago. Uh. 302 00:16:42,640 --> 00:16:46,560 Speaker 1: But the panel here was talking about how do you 303 00:16:46,600 --> 00:16:51,120 Speaker 1: add value to checking into a location? Because just checking 304 00:16:51,120 --> 00:16:53,760 Speaker 1: into a location is you know, you're a lerning your 305 00:16:53,760 --> 00:16:56,080 Speaker 1: friends where you are, which can be cool, but if 306 00:16:56,160 --> 00:16:59,160 Speaker 1: if you want to have your apps stand apart from others, 307 00:16:59,200 --> 00:17:02,120 Speaker 1: you have to find ways to partner with companies so 308 00:17:02,160 --> 00:17:07,040 Speaker 1: that you create reward systems for checking in. So it's 309 00:17:07,080 --> 00:17:11,400 Speaker 1: it's giving people a chance to think beyond just how 310 00:17:11,400 --> 00:17:14,359 Speaker 1: do I achieve this technologically, to how do I achieve 311 00:17:14,400 --> 00:17:18,240 Speaker 1: this in a way that's a sustainable business model, you know. 312 00:17:18,280 --> 00:17:21,960 Speaker 1: And it's really that element of south By Southwest is 313 00:17:21,960 --> 00:17:24,479 Speaker 1: invaluable to people who are launching a product, not just 314 00:17:24,560 --> 00:17:26,400 Speaker 1: to get the word of mouth, but really to get 315 00:17:26,440 --> 00:17:29,200 Speaker 1: the perspective of people who have tread this path already, 316 00:17:29,400 --> 00:17:32,919 Speaker 1: who kind of know, you know, the pitfalls that are ahead, 317 00:17:33,600 --> 00:17:36,880 Speaker 1: to build their knowledge and say, oh, you know what, 318 00:17:37,359 --> 00:17:40,120 Speaker 1: we can learn a lesson from this person's experience. We 319 00:17:40,200 --> 00:17:42,960 Speaker 1: can we can do the things that that helped this 320 00:17:43,040 --> 00:17:45,439 Speaker 1: person succeed and avoid the things that set this person 321 00:17:45,480 --> 00:17:50,600 Speaker 1: back and uh and implement that into our service, and 322 00:17:50,640 --> 00:17:52,840 Speaker 1: then we have a better chance for success. It's still 323 00:17:52,840 --> 00:17:56,120 Speaker 1: not a guarantee, of course, because I mean the public's fickle, right. 324 00:17:56,600 --> 00:18:00,879 Speaker 1: There are how many how many different versions of of 325 00:18:01,200 --> 00:18:04,080 Speaker 1: Twitter we're there? I mean besides Twitter that you know, 326 00:18:04,200 --> 00:18:09,120 Speaker 1: you had other uh short messaging service type um uh 327 00:18:09,359 --> 00:18:11,920 Speaker 1: projects out there, and really Twitter is the only one 328 00:18:11,960 --> 00:18:15,720 Speaker 1: that has has had any true success, and even Twitter 329 00:18:15,760 --> 00:18:19,360 Speaker 1: has had a problem making money off of that. So, 330 00:18:20,320 --> 00:18:22,040 Speaker 1: like I said, it's not a guarantee for success, but 331 00:18:22,080 --> 00:18:24,560 Speaker 1: it does help you out. But I mean there's everything 332 00:18:24,640 --> 00:18:29,000 Speaker 1: like learning about user interface design and what kind of 333 00:18:29,160 --> 00:18:33,680 Speaker 1: interfaces appealed to users and which ones don't appeal to users. 334 00:18:33,880 --> 00:18:36,640 Speaker 1: And sometimes there's a psychological element in there, like why 335 00:18:36,680 --> 00:18:41,240 Speaker 1: do people prefer prefer one method of input over another? 336 00:18:41,600 --> 00:18:46,160 Speaker 1: What's holding people back from doing more voice recognition apps? 337 00:18:46,640 --> 00:18:48,879 Speaker 1: Or is there anything holding people back? Is it? Is 338 00:18:48,880 --> 00:18:51,640 Speaker 1: it a technology thing? Is it a user thing? These 339 00:18:51,640 --> 00:18:53,680 Speaker 1: are the sort of discussions that go on at south 340 00:18:53,720 --> 00:18:57,640 Speaker 1: By Southwest that are very important from a development standpoint. Yeah, 341 00:18:57,640 --> 00:19:01,119 Speaker 1: they're they're very high level. Yeah, because it's very conceptual. Right, 342 00:19:01,160 --> 00:19:02,919 Speaker 1: it might not be the sort of thing that the 343 00:19:02,960 --> 00:19:05,760 Speaker 1: general public wants to sit in and watch unless you're 344 00:19:05,800 --> 00:19:09,240 Speaker 1: just interested in the subject. But it's not like you're 345 00:19:09,280 --> 00:19:11,840 Speaker 1: going to go to one of these panels then walk 346 00:19:11,880 --> 00:19:14,800 Speaker 1: out saying, you know, um, uh well, I'm glad I 347 00:19:14,840 --> 00:19:17,040 Speaker 1: went there. I can I can use this information in 348 00:19:17,080 --> 00:19:18,879 Speaker 1: the future. You may not have any real use for it. 349 00:19:18,920 --> 00:19:22,040 Speaker 1: You might have more insight, which to me is almost 350 00:19:22,080 --> 00:19:25,160 Speaker 1: as valuable. But not No, that's not the case for everybody. 351 00:19:25,160 --> 00:19:26,880 Speaker 1: Other people might say I could have gone and had 352 00:19:26,880 --> 00:19:31,320 Speaker 1: a taco well there, and you know it's also Austin 353 00:19:31,400 --> 00:19:35,320 Speaker 1: is also used as a stomping ground for new technology 354 00:19:35,359 --> 00:19:39,000 Speaker 1: before it really becomes big. I mean, Twitter's one example. Uh. 355 00:19:39,119 --> 00:19:40,800 Speaker 1: You know what I found in doing research for the 356 00:19:40,800 --> 00:19:44,199 Speaker 1: podcast that in two thousand and ten, um, there were 357 00:19:44,280 --> 00:19:47,520 Speaker 1: QR codes. PC World actually had an article about the 358 00:19:47,520 --> 00:19:51,080 Speaker 1: the QR codes that were popping up everywhere in the city. Um, 359 00:19:51,560 --> 00:19:55,240 Speaker 1: and this was I mean, it's they're not even really common. 360 00:19:56,080 --> 00:19:59,040 Speaker 1: We just did a podcast on QR codes and how 361 00:19:59,600 --> 00:20:02,680 Speaker 1: uh and Pan. They've been old hat for quite some time. 362 00:20:02,720 --> 00:20:05,199 Speaker 1: But uh, here in the United States, they're still not 363 00:20:05,359 --> 00:20:08,800 Speaker 1: widely widely used. A lot of people don't know what 364 00:20:08,880 --> 00:20:11,000 Speaker 1: they are. They just see him as those funny looking 365 00:20:11,080 --> 00:20:14,120 Speaker 1: black and white boxes. They're popping up more frequently than 366 00:20:14,440 --> 00:20:17,240 Speaker 1: than a couple of years ago. I mean, I've seen 367 00:20:17,280 --> 00:20:20,679 Speaker 1: them on advertisements the train system here in Atlanta. But 368 00:20:20,680 --> 00:20:22,920 Speaker 1: but they're still not you know, at that that point 369 00:20:22,960 --> 00:20:24,560 Speaker 1: that was, you know, a year and a half ago, 370 00:20:24,640 --> 00:20:29,040 Speaker 1: they still weren't widely used. Um, but you know, the 371 00:20:29,280 --> 00:20:31,560 Speaker 1: flavor of the conference really is changing, and it's being 372 00:20:31,600 --> 00:20:35,000 Speaker 1: noticed by far greater I mean you mentioned Chevy. I 373 00:20:35,000 --> 00:20:38,639 Speaker 1: think the other big name this year was Apple and 374 00:20:38,680 --> 00:20:42,400 Speaker 1: the sudden appearance of the Apple store out of nowhere, 375 00:20:42,600 --> 00:20:46,639 Speaker 1: right yeah, in Austin. I think Austin has and folks 376 00:20:46,640 --> 00:20:48,640 Speaker 1: in Austin you can correct me if I'm wrong. Once 377 00:20:48,640 --> 00:20:51,280 Speaker 1: you're done yelling at me for yelling ghost Senners and 378 00:20:51,320 --> 00:20:53,600 Speaker 1: go a and m um, you can yell me for 379 00:20:53,640 --> 00:20:55,040 Speaker 1: being wrong if I'm If I'm wrong about this, but 380 00:20:55,119 --> 00:20:58,399 Speaker 1: I believe there are two Apple stores in the general 381 00:20:58,440 --> 00:21:01,480 Speaker 1: Austin area and I there of which are convenient to 382 00:21:01,560 --> 00:21:06,160 Speaker 1: downtown and the first day of the south by Southwest 383 00:21:06,240 --> 00:21:10,520 Speaker 1: Conference Interactive Conference of happened to fall on the same 384 00:21:10,600 --> 00:21:15,479 Speaker 1: day as the iPad to launch. So here's Apple saying, hey, 385 00:21:15,520 --> 00:21:19,240 Speaker 1: look are key demographic the people who are most likely 386 00:21:19,320 --> 00:21:21,680 Speaker 1: to adopt our technology as soon as it comes out 387 00:21:22,280 --> 00:21:27,240 Speaker 1: are converging on Austin. Uh this day, And we could 388 00:21:27,560 --> 00:21:30,080 Speaker 1: get some good PR and make a lot of sales 389 00:21:30,200 --> 00:21:34,120 Speaker 1: if we just created a temporary store in the downtown 390 00:21:34,160 --> 00:21:37,400 Speaker 1: Austin area to cater to this crowd. And so they did, 391 00:21:38,160 --> 00:21:41,160 Speaker 1: and uh and the line for this place was really impressive. 392 00:21:41,200 --> 00:21:43,560 Speaker 1: I was actually there. I was watching, uh this Weekend 393 00:21:43,560 --> 00:21:47,560 Speaker 1: Tech cover the line. So Brian Brushwood, Jason Howell, a 394 00:21:47,560 --> 00:21:49,920 Speaker 1: couple of other people were out there kind of interviewing 395 00:21:49,920 --> 00:21:52,439 Speaker 1: folks in line. My wife got in line. She actually 396 00:21:52,440 --> 00:21:56,359 Speaker 1: bought one of the iPad two's from the temporary Apple 397 00:21:56,400 --> 00:21:59,800 Speaker 1: store in Austin. And uh, yeah, it was. It was. 398 00:21:59,840 --> 00:22:02,760 Speaker 1: It was like a party atmosphere. And that was exactly 399 00:22:02,800 --> 00:22:04,440 Speaker 1: the right move for Apple as far as a PR 400 00:22:04,560 --> 00:22:08,760 Speaker 1: move is concerned, because it it was catering to their 401 00:22:08,840 --> 00:22:13,800 Speaker 1: most passionate fan base. Yeah, this this was an example. 402 00:22:13,840 --> 00:22:16,040 Speaker 1: I think this is a foreshadowing of things to come, 403 00:22:16,080 --> 00:22:19,080 Speaker 1: both Chevy and and Apple doing this. Um, yeah, that 404 00:22:19,160 --> 00:22:22,200 Speaker 1: was the funny thing because apparently there was a very 405 00:22:22,200 --> 00:22:25,719 Speaker 1: poorly kept secret because this the store before it opened, 406 00:22:25,920 --> 00:22:30,200 Speaker 1: the store to have any indication, it had no signage, 407 00:22:30,520 --> 00:22:35,800 Speaker 1: had had black opaque plastic film over all the windows, 408 00:22:35,960 --> 00:22:38,560 Speaker 1: so you could not see into the store. However, I 409 00:22:38,600 --> 00:22:42,160 Speaker 1: will say that the entrance to the store shared an 410 00:22:42,320 --> 00:22:46,240 Speaker 1: entrance with a gold gem. You would walk into the 411 00:22:46,280 --> 00:22:48,560 Speaker 1: first set of double doors, and then there's a stairway 412 00:22:48,600 --> 00:22:51,240 Speaker 1: down to a gym, and then the second set of 413 00:22:51,240 --> 00:22:54,159 Speaker 1: double doors would lead directly into the store. So you 414 00:22:54,160 --> 00:22:55,880 Speaker 1: had all these people who were using the gem, which 415 00:22:55,920 --> 00:22:58,640 Speaker 1: was remaining open, going in and out, and it's possible 416 00:22:58,640 --> 00:23:01,199 Speaker 1: that maybe some of them cause a glimpse of what 417 00:23:01,240 --> 00:23:02,919 Speaker 1: was going on. That might have been the source of 418 00:23:02,960 --> 00:23:05,440 Speaker 1: the initial leak. I don't know, or it could have 419 00:23:05,480 --> 00:23:08,240 Speaker 1: just been, you know, some Apple employees saying the wrong 420 00:23:08,280 --> 00:23:11,000 Speaker 1: thing to the right person. I don't know. I would 421 00:23:11,040 --> 00:23:12,560 Speaker 1: just I would just like to take this moment to 422 00:23:12,640 --> 00:23:15,600 Speaker 1: make it completely irrelevant aside and say I still don't 423 00:23:15,640 --> 00:23:18,040 Speaker 1: see how Batman could build a bat cave with all 424 00:23:18,080 --> 00:23:21,520 Speaker 1: that technology stuff inside and have nobody understand. He didn't 425 00:23:21,560 --> 00:23:24,760 Speaker 1: do it by himself. Somebody had to have leaked that anyway. 426 00:23:24,880 --> 00:23:26,560 Speaker 1: I think he talked to Clark Kent about it, but 427 00:23:27,240 --> 00:23:29,800 Speaker 1: they know the the you know, if Apple can't do 428 00:23:29,840 --> 00:23:33,280 Speaker 1: it well. And it was also kind of interesting to 429 00:23:33,320 --> 00:23:37,560 Speaker 1: watch them the progress as people lined up to get 430 00:23:37,600 --> 00:23:40,480 Speaker 1: into the Apple store. They actually assigned each customer their 431 00:23:40,520 --> 00:23:43,560 Speaker 1: own Apple rep to go in and talk about the 432 00:23:43,560 --> 00:23:46,720 Speaker 1: iPad and then walk over and get a sale. And 433 00:23:46,720 --> 00:23:49,440 Speaker 1: that's how they made they kept traffic. Uh, they would 434 00:23:49,480 --> 00:23:52,040 Speaker 1: only allow the same number of people in as there 435 00:23:52,080 --> 00:23:54,520 Speaker 1: were available Apple reps, so they people would go in. 436 00:23:54,600 --> 00:23:58,120 Speaker 1: As Apple reps became available, another person would go in, 437 00:23:58,560 --> 00:24:01,000 Speaker 1: and then the next person would stay up up. It 438 00:24:01,119 --> 00:24:03,280 Speaker 1: was a neat way of keeping the traffic going. But 439 00:24:03,320 --> 00:24:07,439 Speaker 1: at the same time you saw these huge men and women, 440 00:24:07,520 --> 00:24:11,760 Speaker 1: I mean bulging with muscles, just sauntering in then thinking 441 00:24:11,800 --> 00:24:13,880 Speaker 1: what the heck is going on here before they going 442 00:24:13,960 --> 00:24:16,800 Speaker 1: downstairs to to go work out. It was entertaining. I 443 00:24:16,840 --> 00:24:19,600 Speaker 1: actually saw several of them walk in and walk back out. 444 00:24:19,680 --> 00:24:21,800 Speaker 1: As I was waiting for my wife to get out 445 00:24:21,840 --> 00:24:25,800 Speaker 1: of the Apple store, she apparently engaged the Apple representative 446 00:24:25,840 --> 00:24:29,439 Speaker 1: in a long philosophical discussion about the IPEd two before 447 00:24:29,480 --> 00:24:33,639 Speaker 1: she bought one. I love my wife interesting. I waited 448 00:24:33,680 --> 00:24:36,960 Speaker 1: a long time for her. But yeah, it's it's definitely changed. 449 00:24:37,080 --> 00:24:40,680 Speaker 1: It is. It is really becoming a a a mixture, 450 00:24:40,720 --> 00:24:43,680 Speaker 1: I guess and I and there's some people who are 451 00:24:44,600 --> 00:24:48,440 Speaker 1: disenchanted with that change. They feel that it's grown too much. 452 00:24:48,640 --> 00:24:50,680 Speaker 1: It's that it's the focus is off of what it 453 00:24:50,800 --> 00:24:53,320 Speaker 1: used to be. It's kind of like the old It's 454 00:24:53,359 --> 00:24:55,240 Speaker 1: just like the way you feel if you if you 455 00:24:55,280 --> 00:24:57,240 Speaker 1: were a fan of a band when it was really 456 00:24:57,280 --> 00:24:59,879 Speaker 1: obscurely what I was thinking of. Yeah, and then the 457 00:25:00,080 --> 00:25:02,439 Speaker 1: end gets really really popular, and then you're like, but 458 00:25:02,480 --> 00:25:05,040 Speaker 1: I like them when they were when no one knew them, 459 00:25:05,119 --> 00:25:07,199 Speaker 1: and I liked them back when they were you know, 460 00:25:07,359 --> 00:25:09,760 Speaker 1: they had these intimate shows and they interacted with fans. 461 00:25:09,840 --> 00:25:12,000 Speaker 1: Now they're so huge that they don't do that. They're 462 00:25:12,040 --> 00:25:15,040 Speaker 1: not the same guys anymore. You've sold out, man, and 463 00:25:15,080 --> 00:25:17,879 Speaker 1: that that or when you're you're the store or the 464 00:25:17,920 --> 00:25:20,240 Speaker 1: restaurant that you always go down to the corner because 465 00:25:20,240 --> 00:25:23,359 Speaker 1: they're like the local store and they're they're the nicest people. 466 00:25:23,440 --> 00:25:25,160 Speaker 1: And then they got featured in the paper and now 467 00:25:25,160 --> 00:25:27,159 Speaker 1: you can never get in there, yea, or they you know, 468 00:25:27,200 --> 00:25:31,000 Speaker 1: they open another location and then another location and suddenly 469 00:25:31,000 --> 00:25:33,640 Speaker 1: they're in seventeen states and you go, well, I don't 470 00:25:33,640 --> 00:25:38,520 Speaker 1: want to go there. And it's so you know, it's 471 00:25:38,840 --> 00:25:40,520 Speaker 1: you kind of And on the one hand, you're you're 472 00:25:40,560 --> 00:25:43,920 Speaker 1: excited because they're they're succeeding south By Southwest. Interactive is 473 00:25:44,359 --> 00:25:47,000 Speaker 1: as its own thing now it's not the you know, 474 00:25:47,600 --> 00:25:50,960 Speaker 1: the little brother of the music conference anymore. It's its 475 00:25:50,960 --> 00:25:54,880 Speaker 1: own thing. Yeah, Interactive has gotten huge the point where um, 476 00:25:55,280 --> 00:25:58,679 Speaker 1: I mean like I attended uh, like I said, the 477 00:25:58,680 --> 00:26:01,480 Speaker 1: peripheral stuff in twenty eleven and I got to see 478 00:26:01,480 --> 00:26:03,280 Speaker 1: a lot of this going on. I will say that 479 00:26:03,320 --> 00:26:06,440 Speaker 1: the themes of eleven were interesting to me. Uh. It's 480 00:26:06,440 --> 00:26:09,240 Speaker 1: all about mobile, which isn't a big surprise because that's 481 00:26:09,280 --> 00:26:11,919 Speaker 1: that's where everyone's focus is right now, because everyone's you know, 482 00:26:11,960 --> 00:26:17,119 Speaker 1: adopting the smartphone or tablet uh form factors. So mobile 483 00:26:17,160 --> 00:26:21,119 Speaker 1: has become a big, big concentration in the world of 484 00:26:21,119 --> 00:26:23,960 Speaker 1: technology in general, not just at at south By Southwest, 485 00:26:24,480 --> 00:26:26,760 Speaker 1: and so uh, I would say, like one of the 486 00:26:27,160 --> 00:26:29,280 Speaker 1: companies that had a really big presence at South By 487 00:26:29,280 --> 00:26:31,080 Speaker 1: Southwest and a lot of word of mouth was group On, 488 00:26:31,200 --> 00:26:34,000 Speaker 1: which of course we already knew about before south By Southwest, 489 00:26:34,000 --> 00:26:37,320 Speaker 1: but it really got very popular, possibly because they were 490 00:26:37,320 --> 00:26:41,800 Speaker 1: giving out free impanadas um as well as other elements. Uh. 491 00:26:42,320 --> 00:26:46,119 Speaker 1: Four square remained huge. Scavenger, which is a kind of 492 00:26:46,160 --> 00:26:49,840 Speaker 1: a it's sort of a four Square type model paired 493 00:26:49,880 --> 00:26:54,960 Speaker 1: with a game element. Actually, gamification was a huge topic. 494 00:26:55,119 --> 00:26:57,640 Speaker 1: The whole idea of adding a game layer to your 495 00:26:57,760 --> 00:27:01,160 Speaker 1: service so that there is this or the intrinsic reward 496 00:27:01,240 --> 00:27:04,280 Speaker 1: system within your service that keeps people coming back to 497 00:27:04,359 --> 00:27:06,119 Speaker 1: it and using it over and over. They don't just 498 00:27:06,640 --> 00:27:08,440 Speaker 1: find it, discover it, use it for a month and 499 00:27:08,440 --> 00:27:10,359 Speaker 1: then forget about it. They want to keep using it 500 00:27:10,400 --> 00:27:14,360 Speaker 1: because they get tangible rewards or sometimes even intangible rewards 501 00:27:14,400 --> 00:27:16,160 Speaker 1: if it's the right kind of reward. It doesn't matter 502 00:27:16,200 --> 00:27:18,640 Speaker 1: if it's tangible or not. Well, that's that's pretty impressive. 503 00:27:18,640 --> 00:27:22,399 Speaker 1: This Gavenger was there considering you know, Goala is based 504 00:27:22,440 --> 00:27:25,760 Speaker 1: in Austin, Texas, made by a company called Alamo Fire. Yeah, 505 00:27:25,880 --> 00:27:30,200 Speaker 1: Goala was also there. Of course, you're in their backyard. Yeah, yeah, 506 00:27:30,240 --> 00:27:32,200 Speaker 1: it was. It's a lot of companies treading on each 507 00:27:32,240 --> 00:27:35,119 Speaker 1: other's toes. And then another thing that I thought was 508 00:27:35,200 --> 00:27:41,119 Speaker 1: interesting was that UM group messaging services were We're big. 509 00:27:41,359 --> 00:27:45,560 Speaker 1: Beluga was one UM, which I think Facebook has purchased 510 00:27:45,560 --> 00:27:48,760 Speaker 1: Beluga since then, I can look, yeah, check check that out. 511 00:27:48,800 --> 00:27:51,680 Speaker 1: I might be I might be wrong about that, but 512 00:27:52,440 --> 00:27:56,120 Speaker 1: it was. It's this idea of creating a service where 513 00:27:56,160 --> 00:28:00,440 Speaker 1: you can send out messages to a specific group of people, 514 00:28:00,480 --> 00:28:03,359 Speaker 1: as opposed to like Twitter, where you're broadcasting it to 515 00:28:03,400 --> 00:28:07,679 Speaker 1: everyone unless you've created a private timeline where only people 516 00:28:07,720 --> 00:28:13,280 Speaker 1: you've you've UM designated can follow you. But like Group 517 00:28:13,359 --> 00:28:16,879 Speaker 1: Me and Beluga both had this sort of h broadcast 518 00:28:16,920 --> 00:28:21,080 Speaker 1: to a specific group of people. Yea the Facebook. Facebook 519 00:28:21,160 --> 00:28:24,280 Speaker 1: acquired Beluga in the beginning of March eleven. There you go, 520 00:28:24,480 --> 00:28:27,640 Speaker 1: so right around right around south by southwest. Um. So 521 00:28:28,320 --> 00:28:30,880 Speaker 1: the group me and Beluga both have kind of similar 522 00:28:31,000 --> 00:28:34,280 Speaker 1: functions where you you text to this group of friends. 523 00:28:34,320 --> 00:28:36,800 Speaker 1: So it's kind of what Twitter was supposed to be 524 00:28:36,920 --> 00:28:41,360 Speaker 1: when Twitter first launched. You know, Twitter has changed dramatically 525 00:28:42,040 --> 00:28:45,280 Speaker 1: in a use case scenario, right like the service itself 526 00:28:45,320 --> 00:28:47,840 Speaker 1: has remained more or less the same. They've added some elements, 527 00:28:47,880 --> 00:28:49,960 Speaker 1: a lot of the elements they've added were elements that 528 00:28:50,000 --> 00:28:54,200 Speaker 1: were introduced by users to make the service more uh useful. 529 00:28:54,680 --> 00:28:56,920 Speaker 1: But then Twitter went and said, that's a great idea, 530 00:28:57,000 --> 00:29:00,720 Speaker 1: let's incorporate that into the model, like retweets and hashtags 531 00:29:00,760 --> 00:29:04,080 Speaker 1: and things like that. Um. They weren't necessarily part of 532 00:29:04,080 --> 00:29:08,680 Speaker 1: Twitter's original uh model, but they got incorporated once people 533 00:29:08,680 --> 00:29:12,560 Speaker 1: started using them. Well, originally, when Twitter launched, it was 534 00:29:12,560 --> 00:29:15,840 Speaker 1: this idea that you could maintain contact with your group 535 00:29:15,920 --> 00:29:19,040 Speaker 1: of friends by writing what you were doing, and other 536 00:29:19,080 --> 00:29:21,680 Speaker 1: people would who are following you, who are friends of yours, 537 00:29:21,760 --> 00:29:23,960 Speaker 1: see what you're doing and they think, oh, awesome. You know, 538 00:29:24,040 --> 00:29:25,960 Speaker 1: Bob's just down the street and I haven't seen him 539 00:29:25,960 --> 00:29:28,160 Speaker 1: in forever. I'm gonna just pop in and say hi. 540 00:29:29,080 --> 00:29:31,400 Speaker 1: Uh and uh. You know, that was kind of the 541 00:29:31,400 --> 00:29:34,800 Speaker 1: concept behind Twitter, and now it's totally grown beyond that. 542 00:29:35,160 --> 00:29:40,000 Speaker 1: It's become a marketing uh tool. It's become an interactive 543 00:29:40,040 --> 00:29:43,400 Speaker 1: tool for for people who have a following who want 544 00:29:43,480 --> 00:29:47,600 Speaker 1: to maintain contact with that following. It's become very useful. 545 00:29:47,760 --> 00:29:51,520 Speaker 1: It's become a news gathering tool. News breaks because of Twitter, 546 00:29:51,800 --> 00:29:54,160 Speaker 1: the you know, the at the time we're recording this, 547 00:29:54,280 --> 00:29:57,240 Speaker 1: of course, the biggest item in the news is the 548 00:29:57,240 --> 00:29:59,880 Speaker 1: the death of Osama bin Laden and that news bro 549 00:30:00,080 --> 00:30:03,360 Speaker 1: on Twitter before it broke anywhere else. Yes, so you 550 00:30:03,400 --> 00:30:07,000 Speaker 1: know this, this tool has become an amazing uh a 551 00:30:07,120 --> 00:30:10,080 Speaker 1: part of our lives since it's since its initial launch. 552 00:30:10,960 --> 00:30:14,440 Speaker 1: But I would say that goes well beyond what the 553 00:30:14,480 --> 00:30:17,240 Speaker 1: inventors of Twitter thought they were getting into when they 554 00:30:17,360 --> 00:30:20,200 Speaker 1: launched the product. They thought, I think based upon the 555 00:30:20,240 --> 00:30:23,520 Speaker 1: interviews I've read and the just based upon the evolution 556 00:30:23,560 --> 00:30:26,120 Speaker 1: of Twitter itself, they thought they were more along the 557 00:30:26,160 --> 00:30:30,440 Speaker 1: lines of Group Me and Beluga. But but it's interesting 558 00:30:30,480 --> 00:30:32,720 Speaker 1: that that's still really important that still played a big 559 00:30:32,800 --> 00:30:35,840 Speaker 1: role in south By Southwest. Well, I mean even big 560 00:30:35,840 --> 00:30:41,880 Speaker 1: companies were launching products too, because um, Microsoft really pushed 561 00:30:42,040 --> 00:30:47,360 Speaker 1: Internet Explorer nine south By Southwest this year. So um, 562 00:30:47,400 --> 00:30:50,280 Speaker 1: you know, it's it's definitely changed in character and grown 563 00:30:50,520 --> 00:30:53,840 Speaker 1: to a scale that probably not even the founders of 564 00:30:53,840 --> 00:30:57,280 Speaker 1: south By Southwest really had imagined. Speaking of things growing 565 00:30:57,320 --> 00:31:02,120 Speaker 1: beyond belief, um, so I say it's it's definitely becoming 566 00:31:02,160 --> 00:31:04,880 Speaker 1: one of the places to be for, you know, the 567 00:31:04,920 --> 00:31:06,680 Speaker 1: tech sector and to keep your eye on. If you 568 00:31:06,720 --> 00:31:09,520 Speaker 1: can't go, yeah, I would, I would recommend try and 569 00:31:09,520 --> 00:31:11,440 Speaker 1: take a trip out to Austin one year and at 570 00:31:11,520 --> 00:31:13,640 Speaker 1: least go to some of the uh the parties and 571 00:31:13,640 --> 00:31:15,320 Speaker 1: stuff that. You you know, if you don't, if you 572 00:31:15,360 --> 00:31:17,800 Speaker 1: don't have the might to invest in a badge, you're 573 00:31:17,800 --> 00:31:20,200 Speaker 1: not gonna get the whole experience. Because I mean, I 574 00:31:20,520 --> 00:31:22,720 Speaker 1: can say honestly, I did not get the full experience. 575 00:31:22,720 --> 00:31:25,240 Speaker 1: I didn't attend any of these panels that are actually 576 00:31:25,280 --> 00:31:28,120 Speaker 1: genuinely interesting to me and I think would have been 577 00:31:28,200 --> 00:31:30,440 Speaker 1: very enlightening. But I didn't have a pass. So what 578 00:31:30,480 --> 00:31:31,920 Speaker 1: I did was I went to the parties. Now, the 579 00:31:31,920 --> 00:31:35,440 Speaker 1: parties are great. I'm not gonna, you know, downplay that. 580 00:31:35,520 --> 00:31:36,920 Speaker 1: The parties are a lot of fun. I went to 581 00:31:37,000 --> 00:31:40,400 Speaker 1: a party by held by Revision three. I went to 582 00:31:40,480 --> 00:31:44,200 Speaker 1: one tech media yeah st I went to seen Nets party. 583 00:31:44,240 --> 00:31:48,680 Speaker 1: I went to this weekend text uh party. Now, these 584 00:31:48,760 --> 00:31:50,560 Speaker 1: these companies, what they end up doing is they end 585 00:31:50,640 --> 00:31:54,360 Speaker 1: up renting out a bar, or a restaurant and or 586 00:31:54,400 --> 00:31:56,800 Speaker 1: even a even a huge space in the case of 587 00:31:56,840 --> 00:32:01,040 Speaker 1: Revision three, and then they invite to come that Usually 588 00:32:01,040 --> 00:32:03,800 Speaker 1: you have to register beforehand because these places have a 589 00:32:03,840 --> 00:32:06,400 Speaker 1: limited amount of space and therefore a limited number of people. 590 00:32:06,440 --> 00:32:08,400 Speaker 1: Can come in. Um, it's not that, you know, it's 591 00:32:08,440 --> 00:32:10,400 Speaker 1: not that we're trying to do preferential treatment. It's just 592 00:32:10,480 --> 00:32:12,520 Speaker 1: that there's literally only so many bodies you can cram 593 00:32:12,560 --> 00:32:15,400 Speaker 1: into that space before the fire marshal will shut it down. Uh. 594 00:32:15,480 --> 00:32:18,360 Speaker 1: And then they usually have some sort of programming there. 595 00:32:18,400 --> 00:32:20,680 Speaker 1: They might have a band play, they might do in 596 00:32:20,720 --> 00:32:22,640 Speaker 1: the case of Revision three and Seen That and Twit. 597 00:32:23,120 --> 00:32:25,760 Speaker 1: You know, all of these are are tech have tech 598 00:32:25,840 --> 00:32:29,960 Speaker 1: journalism elements to them. So they would do shows, live 599 00:32:30,000 --> 00:32:31,880 Speaker 1: shows in front of the crowd, which was kind of cool, 600 00:32:32,520 --> 00:32:35,560 Speaker 1: and uh, it was neat seeing how these tech journalists 601 00:32:35,600 --> 00:32:37,840 Speaker 1: were interacting with their fans, how they were covering the 602 00:32:38,240 --> 00:32:41,280 Speaker 1: conference itself, how they were covering tech news in general. 603 00:32:41,720 --> 00:32:43,719 Speaker 1: Actually had quite a few fans come up to me 604 00:32:43,760 --> 00:32:46,440 Speaker 1: who recognized me and they talked to me about Yeah, 605 00:32:46,480 --> 00:32:49,000 Speaker 1: it was crazy. I was being treated like a celebrity. 606 00:32:49,120 --> 00:32:50,600 Speaker 1: And of course, for one thing, I was hanging out 607 00:32:50,600 --> 00:32:52,440 Speaker 1: with all the hosts because I happen to I know 608 00:32:52,560 --> 00:32:56,960 Speaker 1: them because their peers, right. But uh, but it was 609 00:32:57,000 --> 00:32:58,920 Speaker 1: weird to be have that turned on me and people 610 00:32:58,920 --> 00:33:01,200 Speaker 1: were like chatting. I just thought they were chatting with me. 611 00:33:01,240 --> 00:33:03,240 Speaker 1: And then they're like, I really like your show. Oh 612 00:33:03,360 --> 00:33:06,440 Speaker 1: you're a fan. Awesome, that's great. I keep forgetting people 613 00:33:06,480 --> 00:33:10,000 Speaker 1: listen to us, um something. I figured we'd just come 614 00:33:10,000 --> 00:33:12,800 Speaker 1: in here to talk in the microphone sometimes. But yeah, 615 00:33:12,880 --> 00:33:15,400 Speaker 1: it was a great experience. But even as you know, 616 00:33:15,760 --> 00:33:17,520 Speaker 1: there were some of those parties no one knew who 617 00:33:17,560 --> 00:33:19,480 Speaker 1: I was, which was great too. I just got to 618 00:33:19,520 --> 00:33:22,120 Speaker 1: hang out there and watch the show and listen to 619 00:33:22,120 --> 00:33:25,280 Speaker 1: bands play. I got to see some exclusive content that 620 00:33:25,440 --> 00:33:28,360 Speaker 1: was released right there at south By Southwest. It's a 621 00:33:28,400 --> 00:33:30,560 Speaker 1: really neat experience, and you do get a chance to 622 00:33:30,720 --> 00:33:32,400 Speaker 1: you know, the person who's staying next to you might 623 00:33:32,480 --> 00:33:36,760 Speaker 1: be the next uh, Mark Zuckerberg or biz Stone. You 624 00:33:36,840 --> 00:33:39,680 Speaker 1: might be staying next to the next big mover and 625 00:33:39,720 --> 00:33:42,440 Speaker 1: shaker and technology. You never know, so it's really an 626 00:33:43,080 --> 00:33:46,600 Speaker 1: an amazing experience. Plus the person on your left might 627 00:33:46,600 --> 00:33:49,400 Speaker 1: be in the next band. That makes it huge. That's 628 00:33:49,440 --> 00:33:51,640 Speaker 1: true because a lot of the bands like to hang 629 00:33:51,640 --> 00:33:53,720 Speaker 1: out at the various events as well. You know, you 630 00:33:53,760 --> 00:33:56,640 Speaker 1: never know. I got to uh, I got to eat 631 00:33:56,720 --> 00:34:00,400 Speaker 1: barbecue in the same restaurant as Felicia Day. I saw 632 00:34:00,440 --> 00:34:02,160 Speaker 1: her come in and I was like, oh, she's so 633 00:34:02,240 --> 00:34:04,880 Speaker 1: pretty and I thought, I'm gonna go up and say hi, 634 00:34:04,880 --> 00:34:07,680 Speaker 1: and then I thought, no way, everyone in the world 635 00:34:07,720 --> 00:34:10,359 Speaker 1: has come up to Felicia day to say Hi. I'm 636 00:34:10,400 --> 00:34:13,600 Speaker 1: going to let her eat her barbecue in peace. Yes, 637 00:34:13,800 --> 00:34:18,600 Speaker 1: And that's when I became a grown up. Well, so yeah, 638 00:34:18,760 --> 00:34:20,719 Speaker 1: I would say that if if you're going to look 639 00:34:20,760 --> 00:34:23,040 Speaker 1: for the latest gadgets, you'd go to see Es. You're 640 00:34:23,080 --> 00:34:27,319 Speaker 1: going to look for video game cardware and software, go 641 00:34:27,360 --> 00:34:32,000 Speaker 1: to E three. And if you're interested in the experience 642 00:34:32,160 --> 00:34:37,960 Speaker 1: of using daily, everyday type technology the web, mobile devices 643 00:34:38,000 --> 00:34:40,840 Speaker 1: and how they are used, south By Southwest Interactive is 644 00:34:40,840 --> 00:34:42,960 Speaker 1: probably the Yeah, that's really the define. I mean, they're 645 00:34:43,000 --> 00:34:46,240 Speaker 1: all great conferences, but they really have different focuses, and 646 00:34:47,000 --> 00:34:49,080 Speaker 1: you know, I think it's uh yeah, especially if you're 647 00:34:49,160 --> 00:34:53,640 Speaker 1: if you are interested in developing product products, south By 648 00:34:53,680 --> 00:34:55,719 Speaker 1: Southwest is a great place to go, just again to 649 00:34:55,840 --> 00:35:00,440 Speaker 1: see because there's an engineer aspect where you're like, oh, 650 00:35:00,640 --> 00:35:03,640 Speaker 1: I've learned a cool way of how to do such 651 00:35:03,680 --> 00:35:07,120 Speaker 1: and such. But then there's the social engineer aspect where 652 00:35:07,160 --> 00:35:10,919 Speaker 1: you think, well, are people interested in using this, and 653 00:35:10,960 --> 00:35:13,560 Speaker 1: how are they interested in using this? And are there 654 00:35:13,600 --> 00:35:15,239 Speaker 1: ways that they would want to use this, and I 655 00:35:15,280 --> 00:35:18,520 Speaker 1: haven't thought of that. Perhaps I should think about before 656 00:35:18,520 --> 00:35:21,680 Speaker 1: I release it. South By Southwest would be invaluable to 657 00:35:21,760 --> 00:35:25,560 Speaker 1: you because you've got people who have done that already 658 00:35:25,600 --> 00:35:27,680 Speaker 1: and they talk about what works and what doesn't work, 659 00:35:28,040 --> 00:35:29,680 Speaker 1: and and a lot of the stuff there is just 660 00:35:29,719 --> 00:35:34,680 Speaker 1: playing crazy fun. We had pee Hermann out there doing 661 00:35:34,719 --> 00:35:37,719 Speaker 1: a special show. Yeah, he did his He did his 662 00:35:37,760 --> 00:35:40,960 Speaker 1: Broadway show for I think it may have been one 663 00:35:41,040 --> 00:35:43,120 Speaker 1: night only, but I know he did a performance. I 664 00:35:43,120 --> 00:35:45,120 Speaker 1: wasn't able to get in. I didn't know about until 665 00:35:45,320 --> 00:35:48,040 Speaker 1: literally I walked up to the theater and saw that 666 00:35:48,120 --> 00:35:50,560 Speaker 1: it was happening, and I thought, oh my gosh. If 667 00:35:50,600 --> 00:35:53,640 Speaker 1: I had known about this beforehand, I would have secured tickets. Um. 668 00:35:53,680 --> 00:35:55,040 Speaker 1: But I mean you get to see that. You get 669 00:35:55,080 --> 00:35:58,200 Speaker 1: to see there's their television and movie stars walking around. 670 00:35:58,560 --> 00:36:02,960 Speaker 1: I got my picture taken with one and it was awesome. Musicians. 671 00:36:03,040 --> 00:36:05,520 Speaker 1: It's just it's a cool vibe and everyone's just kind 672 00:36:05,520 --> 00:36:09,399 Speaker 1: of hanging out and chatting and eating tacos. I mean, 673 00:36:10,360 --> 00:36:13,719 Speaker 1: that's like my ideal of heaven, right, hanging out and 674 00:36:13,800 --> 00:36:17,640 Speaker 1: talking eating tacos. Well very cool then, So guys, um, 675 00:36:17,680 --> 00:36:20,200 Speaker 1: that's our that's our kind of our overview of south 676 00:36:20,239 --> 00:36:23,480 Speaker 1: By Southwest. I'm sure that that event will continue to 677 00:36:23,520 --> 00:36:27,880 Speaker 1: get larger and larger. Who knows, we may see uh 678 00:36:27,960 --> 00:36:31,880 Speaker 1: yet another spinoff conference happened because of this, or it 679 00:36:31,920 --> 00:36:36,200 Speaker 1: may even be that we see venue scaling back because 680 00:36:36,239 --> 00:36:38,440 Speaker 1: it's getting so big that it's getting out of control. 681 00:36:38,760 --> 00:36:40,239 Speaker 1: And it's kind of hard to say at this point. 682 00:36:40,280 --> 00:36:43,080 Speaker 1: I would consider south By Southwest twenty eleven to be 683 00:36:43,120 --> 00:36:45,239 Speaker 1: a success based upon the people I talked to and 684 00:36:45,360 --> 00:36:48,520 Speaker 1: experiences I had. But then that was my very first 685 00:36:48,520 --> 00:36:52,759 Speaker 1: south By Southwest, so I didn't I wasn't going there thinking, man, 686 00:36:53,280 --> 00:36:57,200 Speaker 1: this ums to be real. Man, not real anymore. See, 687 00:36:57,239 --> 00:36:59,719 Speaker 1: I had a different experience. Let see, I I get that. 688 00:37:00,080 --> 00:37:02,440 Speaker 1: You know, I've been on both sides that I understand 689 00:37:02,440 --> 00:37:04,839 Speaker 1: it well. Hopefully in the future we'll be able to 690 00:37:04,920 --> 00:37:07,399 Speaker 1: send some house stuff works folks out to south By 691 00:37:07,400 --> 00:37:09,560 Speaker 1: Southwest and we'll keep you guys posted on that if 692 00:37:09,600 --> 00:37:12,280 Speaker 1: it does happen. Uh Yeah, it would be awesome because 693 00:37:12,360 --> 00:37:14,960 Speaker 1: then we could stand around talk about stuff neat tacos 694 00:37:16,400 --> 00:37:18,719 Speaker 1: and I'll be happy. I'll be the bald guy with 695 00:37:18,760 --> 00:37:21,160 Speaker 1: the huge smile on his face and a taco in 696 00:37:21,200 --> 00:37:24,040 Speaker 1: his hand. So we'll keep you guys posted on that. 697 00:37:24,080 --> 00:37:26,680 Speaker 1: We'll let you know if anything develops. Um, there's nothing 698 00:37:26,680 --> 00:37:29,480 Speaker 1: in set in stone right now, so but we'll we'll 699 00:37:29,640 --> 00:37:31,799 Speaker 1: we'll try it because I'm determined to make sure we 700 00:37:31,840 --> 00:37:34,480 Speaker 1: get back there. We'll stare at them with puppy dog Yeah, 701 00:37:34,520 --> 00:37:36,359 Speaker 1: we'll do the puppy dog eyes look and maybe that'll 702 00:37:36,400 --> 00:37:39,960 Speaker 1: help anyway. But I do recommend checking it out if 703 00:37:39,960 --> 00:37:43,279 Speaker 1: you're interested in the social aspect of technology and kind 704 00:37:43,280 --> 00:37:46,920 Speaker 1: of how people work. Really, uh, take a look and 705 00:37:47,200 --> 00:37:49,040 Speaker 1: Chris and I will talk to you again soon. If 706 00:37:49,080 --> 00:37:51,880 Speaker 1: you guys have any topics you want us to tackle, 707 00:37:52,160 --> 00:37:54,680 Speaker 1: let's know on Twitter or Facebook. The handle there is 708 00:37:54,960 --> 00:37:58,279 Speaker 1: tech Stuff h s W or you can shoot us 709 00:37:58,280 --> 00:38:00,879 Speaker 1: an email and that address is tech stuff at how 710 00:38:00,960 --> 00:38:03,279 Speaker 1: stuff Works dot com. Chris and I will talk to 711 00:38:03,360 --> 00:38:08,080 Speaker 1: you with tacos in hand really soon. Be sure to 712 00:38:08,160 --> 00:38:10,920 Speaker 1: check out our new video podcast, Stuff from the Future. 713 00:38:11,280 --> 00:38:13,600 Speaker 1: Join How Stuff Work staff as we explore the most 714 00:38:13,600 --> 00:38:18,439 Speaker 1: promising and perplexing possibilities of tomorrow. The How Stuff Works 715 00:38:18,440 --> 00:38:26,560 Speaker 1: iPhone app has arrived. Download it today on iTunes. Brought 716 00:38:26,560 --> 00:38:29,760 Speaker 1: to you by the reinvented two thousand twelve camera it's ready. 717 00:38:29,920 --> 00:38:30,359 Speaker 1: Are you