WEBVTT - Ryan Serhant Full Interview

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<v Speaker 1>my heart. My next guest is a real estate mogul

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<v Speaker 1>reality TV star on Barvo's hit show Million Dollar Listing

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<v Speaker 1>New York and Sell It like sir hat. He fell

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<v Speaker 1>into real estate by accident after giving up his acting career.

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<v Speaker 1>Because you look at him. You know, he's very handsome

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<v Speaker 1>young man right there. You know he made just over

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<v Speaker 1>nine thousand dollars in his first year in the business,

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<v Speaker 1>which is really important. I want to talk about that

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<v Speaker 1>as when usually people quit or somebody tells you you're

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<v Speaker 1>wasting your time. Ten years later, he leads a team

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<v Speaker 1>of sixty brokers and averages a billion dollars in sales

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<v Speaker 1>every year, making him one of the most successful real

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<v Speaker 1>estate brokers in the world, not this country, the world.

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<v Speaker 1>Please welcome up money making conversation, Ryan, sir hand, how

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<v Speaker 1>are you? Thanks for having me? So just talk about

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<v Speaker 1>this acting career. Let's let's go to the because really

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<v Speaker 1>I always tell people, I always go back to the

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<v Speaker 1>fact that you know, a skill set that you started

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<v Speaker 1>in is really a blessing now because now you're really

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<v Speaker 1>doing what you You're still doing what you wanted to

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<v Speaker 1>do anyway. You on TV, your face, your personality, So

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<v Speaker 1>you're really still doing your career anyway. But you you

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<v Speaker 1>you're doing it as a different You're actually controlling your career.

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<v Speaker 1>What I say? Is that correct? Yeah? As much as possible.

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<v Speaker 1>I mean I wanted to be an actor. I was

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<v Speaker 1>a little kidad. It was the only thing I was

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<v Speaker 1>ever good at. My parents maybe play every single sports,

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<v Speaker 1>none to man, and I sucked at all of them. Um,

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<v Speaker 1>what was your worst sport? Right? What was your worst sports? Now?

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<v Speaker 1>You know you said you want he was bad at

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<v Speaker 1>all of them? It is one sport? Did you know

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<v Speaker 1>you had no business being on the field? Football? For sure,

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<v Speaker 1>there's no business whatever. Yeah that one. Also baseball, also basketball,

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<v Speaker 1>also lacrosse. I mean I played squash, I played everything.

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<v Speaker 1>Was just terrible. Squaws, squaws going down. I love it?

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<v Speaker 1>So so you so where are you? Where were you born?

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<v Speaker 1>And where are you based? There? Right now? I was

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<v Speaker 1>born in Houston, Texas. Okay, now stop right there. I'm

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<v Speaker 1>from Houston, Texas now born and raised in Houston, Texas. Ryan, So, so,

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<v Speaker 1>what part of Houston were you born and raised in

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<v Speaker 1>born in a little town called Kingswood. I know that's

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<v Speaker 1>a big, big, bigness, nice living town, throwing out the

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<v Speaker 1>New York City and the nice little town compared to

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<v Speaker 1>fifth one in Texas where I was born. Yeah, it's

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<v Speaker 1>a big town, absolutely. And so what brought you? Uh?

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<v Speaker 1>What brought me to New York. I graduated college and

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<v Speaker 1>two dozen sick, and I said to myself, you know what,

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<v Speaker 1>I don't want to do what everyone else is doing

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<v Speaker 1>and just go get a job and live my life.

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<v Speaker 1>I've always had this passion for theater and practicing. It's

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<v Speaker 1>what I want to do. I've worked every summer, you know,

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<v Speaker 1>through high school and college. That's picked up some money.

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<v Speaker 1>I'm gonna go in New York and I'm gonna try

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<v Speaker 1>this acting thing because if I don't try it now,

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<v Speaker 1>I will regret it for the rest of my life.

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<v Speaker 1>And I don't want to be fifty and have a

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<v Speaker 1>midlife crisis and then try to act with a family

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<v Speaker 1>and kids and all that. So I gave myself two

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<v Speaker 1>years and that's what brought me to New York City. Okay, cool?

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<v Speaker 1>And when you went up New Yorker, I just want

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<v Speaker 1>to talk about your life. I got I got you

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<v Speaker 1>in the air here and I might of making a conversation,

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<v Speaker 1>I would like to tell peop about the journey because

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<v Speaker 1>they all they see the end results, they see you

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<v Speaker 1>on TV. They hear the credits that I'm putting there.

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<v Speaker 1>But this is that journey, you know, the ups and

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<v Speaker 1>downs that that's made you here. Like I said, you

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<v Speaker 1>went to New York. So when you go to New York,

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<v Speaker 1>there's a lot of doubters, a lot of people because

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<v Speaker 1>the odds of success, you know, this is so you

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<v Speaker 1>make it in New York, you can make it anywhere.

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<v Speaker 1>That's the big statement of entertainment. So you had New

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<v Speaker 1>York l A. Why did you choose New York over

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<v Speaker 1>Los Angeles? Because I really grew up outside Boston and

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<v Speaker 1>I went to college and upstate New York, so like

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<v Speaker 1>it was, it was closer to family. At least I

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<v Speaker 1>knew some people. I knew friends from college who were

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<v Speaker 1>moving to New York City with real jobs, so I

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<v Speaker 1>could live with them. I didn't know anyone in l A.

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<v Speaker 1>And my training really and my my interest was in

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<v Speaker 1>theater to start, And you know, you don't go to

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<v Speaker 1>l A for theater, really good to l a for

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<v Speaker 1>for TVs and for movies and all that, which who

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<v Speaker 1>knows what my life would have been like had I

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<v Speaker 1>done that, But New York was a good place for

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<v Speaker 1>me to be because it's also you have lots of

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<v Speaker 1>other other opportunities. I mean, everyone you bump into on

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<v Speaker 1>the street in New York City, that's something completely different

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<v Speaker 1>from a place that is completely different in l A.

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<v Speaker 1>A lot of people are there for the same industry.

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<v Speaker 1>You know, it's an industry town. New York City is

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<v Speaker 1>a success town. It is a it is an intellectual town.

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<v Speaker 1>And that's what got me into real estate, which just

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<v Speaker 1>because the opportunity was there and it was the next door,

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<v Speaker 1>you know, otherwise I probably never would have done it.

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<v Speaker 1>Right now, I know as as an actor, I was

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<v Speaker 1>a former stand up comedian, so I know that you know,

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<v Speaker 1>the key is to be able to generate income while

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<v Speaker 1>you pursue in your career. And so I assume that

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<v Speaker 1>you know, either you're a part time at a hope

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<v Speaker 1>to waiter or restaurants so you can get off and

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<v Speaker 1>be able to do these auditions. So I'm assuming that's

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<v Speaker 1>how you got in real estate, right because they gave

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<v Speaker 1>you your flex time. My wrong, right, No, no, no,

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<v Speaker 1>you're right. I was lucky enough to not have to

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<v Speaker 1>have one of those quote unquote survival jobs for you know,

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<v Speaker 1>for for about two years, right, a year and a half,

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<v Speaker 1>let's say, but the summer of two thousand and eight,

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<v Speaker 1>So two years after I moved to New York, I

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<v Speaker 1>basically just ran out of money. And it was either

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<v Speaker 1>moved home to Colorado and my parents and moved to

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<v Speaker 1>Colorado by that time, or get a survival job. And

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<v Speaker 1>I didn't want to wait tables or bartend or do

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<v Speaker 1>temp work. They just I knew too many people that

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<v Speaker 1>were a lot older than me that had those survival jobs,

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<v Speaker 1>and those became their job jobs, and they were doing

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<v Speaker 1>that full time, right, And so I didn't want I

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<v Speaker 1>didn't want that to happen. So a friend of mine said, listen,

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<v Speaker 1>get your real estate license. It's the same thing. You mean,

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<v Speaker 1>new people every day. It's all an improv memorized information

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<v Speaker 1>about buildings. It's the same way you memorize scripts for acting.

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<v Speaker 1>And you make your own hours, make your own time.

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<v Speaker 1>If you don't want to show apartments today, you don't

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<v Speaker 1>have to. No one's gonna fire you right, you kind

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<v Speaker 1>of you get what you put into it, and the

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<v Speaker 1>harder you work, the more money you can possibly make.

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<v Speaker 1>And you know the And that's where I started, and

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<v Speaker 1>I got into it, got my license, went to the

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<v Speaker 1>office with the brokerage. I started at the day Lehman

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<v Speaker 1>Brothers filed from bankruptcy in two thousand eight. Remember that,

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<v Speaker 1>I remember that that was a big deal. And so

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<v Speaker 1>New York City. I moved to New York City in

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<v Speaker 1>two thousand and seven. And so my favorite city in

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<v Speaker 1>the world is New York City because, like you said,

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<v Speaker 1>it's just you meet everybody, and the city is just

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<v Speaker 1>never goes to sleep. And really three o'clock in the morning,

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<v Speaker 1>they got traffic problems in New York City. People got

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<v Speaker 1>traffic And so so how do you because I'm I'm

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<v Speaker 1>I've been in it. We're still in the entertainment business

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<v Speaker 1>of a former standup comic. I've done acting and I've

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<v Speaker 1>managed talent. It's all all was about that that conversation.

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<v Speaker 1>How did you start? You know? I know you're you're

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<v Speaker 1>you know you're natural. Let's I'll be honest with you.

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<v Speaker 1>I hear you talk on the phone here, I've seen

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<v Speaker 1>your TV show. You are natural, So how did you

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<v Speaker 1>take those natural talents and then convert them to a salesman? Honestly,

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<v Speaker 1>it's it's the same muscle because when you're acting, and

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<v Speaker 1>what you learn really other than memorizing lines, you learn

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<v Speaker 1>to listen, right. You learn to listen, You learn to

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<v Speaker 1>to respond to people instead of just replying. You learn

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<v Speaker 1>to breathe, You learn to adapt to different situations, you

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<v Speaker 1>learn to be in touch with your emotions, and all

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<v Speaker 1>of those things really is what acting is. And it's

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<v Speaker 1>the same as being a salesperson. When someone is talking

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<v Speaker 1>to you about a product, I have to listen to

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<v Speaker 1>them and actually respond to what they're saying instead of

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<v Speaker 1>just giving them a line. Right, If I just give

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<v Speaker 1>them a line, I'm a bad actor, animal bad sales. First.

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<v Speaker 1>If I'm having a bad day and I'm showing them apartments,

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<v Speaker 1>I need to connect with that feeling. I need to

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<v Speaker 1>emphasize with them the same way you do in the

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<v Speaker 1>scene when you're working with someone who's, you know, going

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<v Speaker 1>through a tough thing. It's it's all the same. The

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<v Speaker 1>acting muscle is the sales muscle, which is why I

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<v Speaker 1>tell everybody to take improv classes. Take improv classes, Get

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<v Speaker 1>out of your own skin, get out of your own way,

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<v Speaker 1>learn how to talk to strangers, because every single client

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<v Speaker 1>you'll ever have is a future stranger, the same way

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<v Speaker 1>your best friend wasn't one time a stranger. Think about

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<v Speaker 1>everybody you know other than the people you met when

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<v Speaker 1>you were a baby. Everybody you know right now, your wife,

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<v Speaker 1>your husband, your partner, your best friends, that guy who's

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<v Speaker 1>sitting next to you, at one point in time, that

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<v Speaker 1>person was a stranger. You know, what's the worst that

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<v Speaker 1>can happen. What I really loved about what you're saying

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<v Speaker 1>is that you know I never thought about it that

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<v Speaker 1>you know, when you're showing people property, everybody has a

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<v Speaker 1>different state of mind. It might be a couple, it

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<v Speaker 1>might be a person moving into a city. They might

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<v Speaker 1>have a bad day. So you have to read them

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<v Speaker 1>in that moment and then and then and kind of

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<v Speaker 1>like play through the game of making sure that you

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<v Speaker 1>continue the conversation moving forward. What what do you How

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<v Speaker 1>do you convert clients? How do you convert somebody who

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<v Speaker 1>comes in because it's a listing, they show up correct

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<v Speaker 1>and you're showing them this particular property. How do you

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<v Speaker 1>how do you make a person a client, you don't

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<v Speaker 1>make them a client, you make them a friend. Nobody,

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<v Speaker 1>nobody in this world likes to be sold, but everybody

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<v Speaker 1>loves to go shopping with friends. Remember that, So you

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<v Speaker 1>you have to understand that. If you know everyone likes

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<v Speaker 1>buying things, it feels good, but they hate spending money.

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<v Speaker 1>So how do you sell someone that hates being sold?

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<v Speaker 1>And how do you convince them to to buy something

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<v Speaker 1>when they hate spending money? Um, And you do that

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<v Speaker 1>by becoming their friends. Just like I was talking about,

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<v Speaker 1>everyone is a stranger until they're not right. So it's

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<v Speaker 1>a matter of finding something that is relatable. It's a

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<v Speaker 1>matter of finding something that you have in common and

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<v Speaker 1>not going for the clothes. Like what I always tell

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<v Speaker 1>people is converting that clients. Converting someone to actually being

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<v Speaker 1>a client of yours is the same exact thing as

0:11:02.160 --> 0:11:04.680
<v Speaker 1>walking into a bar. Right, if you walk into a bar,

0:11:05.040 --> 0:11:07.960
<v Speaker 1>you're single, you're trying to meet somebody. You don't just

0:11:08.040 --> 0:11:10.480
<v Speaker 1>go up and top on that girl's shoulder and say, hey,

0:11:10.520 --> 0:11:12.200
<v Speaker 1>do you want to come home with me? Like that,

0:11:12.880 --> 0:11:15.079
<v Speaker 1>she'll pumpch you in the face or she'll laugh at

0:11:15.080 --> 0:11:17.760
<v Speaker 1>you and walk away. So it always blows my mind

0:11:17.760 --> 0:11:20.000
<v Speaker 1>when I walk into a store and the sales person

0:11:20.000 --> 0:11:21.280
<v Speaker 1>will come up to me and say, hey, can I

0:11:21.280 --> 0:11:24.000
<v Speaker 1>help you with anything? Like no, no, I actually don't

0:11:24.040 --> 0:11:25.839
<v Speaker 1>need your help. I know how to look at shoes

0:11:25.880 --> 0:11:29.120
<v Speaker 1>on my own. But if they compliment me, if they

0:11:29.120 --> 0:11:33.640
<v Speaker 1>compliment me, they offer me a water, show me something

0:11:33.679 --> 0:11:36.120
<v Speaker 1>that's awesome that I didn't even know about. They see,

0:11:36.200 --> 0:11:39.199
<v Speaker 1>my shirt is the same shirt that their boyfriend wore today,

0:11:39.240 --> 0:11:43.679
<v Speaker 1>Like something that grabs the commonality. That's all of a sudden,

0:11:44.000 --> 0:11:46.440
<v Speaker 1>I'm making a friend or they're making a friend with me,

0:11:46.800 --> 0:11:50.480
<v Speaker 1>and I'm not just a client. And that super important.

0:11:50.720 --> 0:11:52.720
<v Speaker 1>You know, it's so important you say that because that's true.

0:11:52.760 --> 0:11:55.080
<v Speaker 1>It is like when you walk into a place, you

0:11:55.120 --> 0:11:57.840
<v Speaker 1>have a certain set of values. Did you have what

0:11:57.920 --> 0:12:01.280
<v Speaker 1>people are going to say to you? And so prepare answers.

0:12:01.480 --> 0:12:02.960
<v Speaker 1>You know, if somebody you walk in the shoe store,

0:12:03.360 --> 0:12:05.719
<v Speaker 1>you know you don't walk in the shoes can help

0:12:05.760 --> 0:12:08.440
<v Speaker 1>with some shoes? Where win am I in here? Yeah? Yeah?

0:12:08.760 --> 0:12:11.400
<v Speaker 1>And so if you say something that man, man, I

0:12:11.480 --> 0:12:13.920
<v Speaker 1>like that tie. Okay. I didn't expect to like the

0:12:13.960 --> 0:12:17.040
<v Speaker 1>tie question coming out your mouth. So then I then

0:12:17.080 --> 0:12:19.800
<v Speaker 1>I go okay, cool. Thank you. Now suddenly I'm I'm

0:12:19.840 --> 0:12:23.560
<v Speaker 1>I'm like in a social defensive and then I go

0:12:23.679 --> 0:12:25.040
<v Speaker 1>to the next coach you with like some water Like

0:12:25.120 --> 0:12:28.559
<v Speaker 1>he's saying, it's steps to getting breaking people down, because

0:12:28.600 --> 0:12:31.360
<v Speaker 1>when you walk into a room, then people understand a

0:12:31.400 --> 0:12:35.280
<v Speaker 1>certain expectation, whether it's in a restaurant or whether as

0:12:35.360 --> 0:12:37.640
<v Speaker 1>as you're walking into a bar, or when you're walking

0:12:37.640 --> 0:12:40.199
<v Speaker 1>into a shoe store clothing store. And that's really important

0:12:40.200 --> 0:12:43.600
<v Speaker 1>and you really have kind of like analyzed that and

0:12:43.679 --> 0:12:46.560
<v Speaker 1>just seems to be natural. I want to hold that thought, Ryan,

0:12:46.559 --> 0:12:48.160
<v Speaker 1>because I want to bring it back to the next break,

0:12:48.360 --> 0:12:50.040
<v Speaker 1>because I got a series of questions I want to

0:12:50.080 --> 0:12:52.920
<v Speaker 1>ask you about, you know, the power of you you

0:12:52.960 --> 0:12:55.880
<v Speaker 1>are a brand, my friend, and how social media is

0:12:55.920 --> 0:12:58.959
<v Speaker 1>playing is wigh, and and how you're leading that balanced

0:12:59.000 --> 0:13:02.880
<v Speaker 1>life with your family and to be suddenly successful, and

0:13:02.960 --> 0:13:05.160
<v Speaker 1>you know, let's do it. Let's do it, my friend.

0:13:05.160 --> 0:13:06.959
<v Speaker 1>We'll be right back with more money. Main conversation. I

0:13:06.960 --> 0:13:10.000
<v Speaker 1>got a new friend, New York City. Main Ryan. You know,

0:13:10.000 --> 0:13:12.080
<v Speaker 1>I ain't got no billion dollars, but I got dollars.

0:13:12.200 --> 0:13:14.400
<v Speaker 1>I got dollars on the phone. Is a Ryan so

0:13:14.600 --> 0:13:17.920
<v Speaker 1>hat uh, He's a reality TV star, a real estate mogul.

0:13:17.960 --> 0:13:21.000
<v Speaker 1>Let's put that that mo goal, you know, and two

0:13:21.080 --> 0:13:23.280
<v Speaker 1>years later, after he started with nine thousand dollars in

0:13:23.320 --> 0:13:26.160
<v Speaker 1>his first year, he leads a team of sixty brokers

0:13:26.160 --> 0:13:29.080
<v Speaker 1>and averages a billion dollars in sales every year, making

0:13:29.160 --> 0:13:31.400
<v Speaker 1>him one of the most successful real estate brokers in

0:13:31.400 --> 0:13:34.559
<v Speaker 1>the world. Now, Ryan Walkers through your path to your

0:13:34.640 --> 0:13:40.480
<v Speaker 1>multimillion dollar career at just thirty years old. Oh man,

0:13:41.000 --> 0:13:48.160
<v Speaker 1>you know I football. You just say, oh man, uh,

0:13:49.280 --> 0:13:52.640
<v Speaker 1>you know, honestly the kind of through lines in my

0:13:52.720 --> 0:13:55.439
<v Speaker 1>life and the power of the word, the word yeah.

0:13:56.040 --> 0:14:00.520
<v Speaker 1>I said yes to everything, right except for drugs. I've

0:14:00.520 --> 0:14:04.320
<v Speaker 1>said yes to to everything. And I would rather regret

0:14:04.840 --> 0:14:07.600
<v Speaker 1>the things I did than the things I never tried,

0:14:08.080 --> 0:14:11.520
<v Speaker 1>because it's I'm so terrified every day of of like

0:14:11.559 --> 0:14:13.880
<v Speaker 1>the loss of potential, you know, and every day is

0:14:13.920 --> 0:14:16.400
<v Speaker 1>another day that will never have ever again, And I'm

0:14:16.440 --> 0:14:19.440
<v Speaker 1>just so thankful to even just be alive. Man. I

0:14:19.880 --> 0:14:22.040
<v Speaker 1>know that sounds so crazy, and people are listening to

0:14:22.080 --> 0:14:24.080
<v Speaker 1>this and they're like, dude, that guy's saying, you know,

0:14:24.360 --> 0:14:26.880
<v Speaker 1>take a break, you know, take a map. But at

0:14:26.880 --> 0:14:29.360
<v Speaker 1>the same time, like I have known too many people

0:14:29.360 --> 0:14:32.560
<v Speaker 1>whose lives have been too cut shorts, and I want

0:14:32.560 --> 0:14:34.680
<v Speaker 1>to milk every day. But so as born in Texas,

0:14:34.760 --> 0:14:37.080
<v Speaker 1>grew up us at Boston. I moved eight times before

0:14:37.120 --> 0:14:39.640
<v Speaker 1>I was in the fourth grade. I sucked at sports.

0:14:39.680 --> 0:14:41.280
<v Speaker 1>The only thing I was good at with theater. I

0:14:41.320 --> 0:14:45.200
<v Speaker 1>graduated college and Upstate New York with a degree in English. Uh.

0:14:45.440 --> 0:14:48.640
<v Speaker 1>Moved down to Manhattan in two thousands six, tried to

0:14:48.680 --> 0:14:51.240
<v Speaker 1>act for two years. I did a soap opera, then

0:14:51.280 --> 0:14:54.200
<v Speaker 1>they killed me. I didn't stand modeling to pay rent.

0:14:54.320 --> 0:14:57.120
<v Speaker 1>I held phones for a T and P for a while. Um,

0:14:57.160 --> 0:15:00.000
<v Speaker 1>if you google Ryan Sirhant my name, can the model,

0:15:00.360 --> 0:15:02.520
<v Speaker 1>It's gonna be a fun shrip. I dare anyone to

0:15:02.640 --> 0:15:05.960
<v Speaker 1>do that. So I was. I was a pretty big

0:15:06.000 --> 0:15:08.000
<v Speaker 1>can model and then I ran out of money, got

0:15:08.080 --> 0:15:10.200
<v Speaker 1>into real estate at the end of two thousand and

0:15:10.280 --> 0:15:13.880
<v Speaker 1>eight when the Great Recession started, and I just became

0:15:13.920 --> 0:15:17.760
<v Speaker 1>obsessed with the idea that I the harder I worked,

0:15:18.200 --> 0:15:21.000
<v Speaker 1>the better the chances that I would make an income,

0:15:21.080 --> 0:15:23.280
<v Speaker 1>and that my life was in my own hands, My

0:15:23.400 --> 0:15:25.520
<v Speaker 1>destiny was in my own hands. And that's what I

0:15:25.560 --> 0:15:27.800
<v Speaker 1>became obsessed with with regards to selling That's why I

0:15:27.840 --> 0:15:31.120
<v Speaker 1>love sales, you know, That's why I love meeting new people.

0:15:31.200 --> 0:15:34.600
<v Speaker 1>Every day. Every single day is different. I'm not punching paper,

0:15:34.720 --> 0:15:37.160
<v Speaker 1>you know. I'm trying to meet new people, trying to

0:15:37.200 --> 0:15:40.080
<v Speaker 1>decide what I need to do. And uh, I got

0:15:40.160 --> 0:15:42.720
<v Speaker 1>lucky in two thousand ten. And even though I quit

0:15:42.760 --> 0:15:45.320
<v Speaker 1>acting in two thousand and eight, I kind of came

0:15:45.360 --> 0:15:47.200
<v Speaker 1>back around into it because I went to a casting

0:15:47.200 --> 0:15:49.600
<v Speaker 1>call for A million Dollar List in New York. That's

0:15:49.640 --> 0:15:51.840
<v Speaker 1>the show on Bravo, and I was cast on that

0:15:51.880 --> 0:15:53.880
<v Speaker 1>in two thousand and ten. The first season came out

0:15:54.080 --> 0:15:56.840
<v Speaker 1>in the two thousand twelve and I have just milked

0:15:56.920 --> 0:15:59.680
<v Speaker 1>that as much as I possibly could and use that

0:16:00.080 --> 0:16:02.720
<v Speaker 1>as much as I can to build my real estate career.

0:16:02.800 --> 0:16:05.640
<v Speaker 1>And you know, I made nine thousand dollars my first year.

0:16:05.720 --> 0:16:09.120
<v Speaker 1>Last year, I sold eight hundred thirty eight million dollars

0:16:09.120 --> 0:16:13.560
<v Speaker 1>worth the real estate. Wow. Congratulations. Applause needs to start

0:16:13.600 --> 0:16:17.680
<v Speaker 1>at the start, at the end of that speech, not really,

0:16:17.720 --> 0:16:19.760
<v Speaker 1>because you know the thing that the thing I hear

0:16:19.800 --> 0:16:22.720
<v Speaker 1>about is that when I hear your your conversation is

0:16:22.760 --> 0:16:25.440
<v Speaker 1>about you see an opportunity, you don't run from it.

0:16:25.800 --> 0:16:29.200
<v Speaker 1>You know, you understand, you know, fear is not an option.

0:16:29.800 --> 0:16:32.920
<v Speaker 1>Fear is an opportunity to go through for an option.

0:16:33.240 --> 0:16:38.560
<v Speaker 1>And so, but doing these deals, what is the hardest deal? What? What? What?

0:16:38.560 --> 0:16:42.000
<v Speaker 1>What would you consider a hard deal to close? Or

0:16:42.040 --> 0:16:44.920
<v Speaker 1>has there been an ultimately hard deal to close in

0:16:45.000 --> 0:16:51.360
<v Speaker 1>your in your real estate career? Um? You know it's

0:16:52.400 --> 0:16:55.560
<v Speaker 1>you can't negotiate with someone's wallet, but you can negotiate

0:16:55.560 --> 0:16:58.080
<v Speaker 1>with their stealing. Like you can make someone happy, you

0:16:58.120 --> 0:17:00.320
<v Speaker 1>can make someone sad, you can make someone I did.

0:17:00.560 --> 0:17:02.560
<v Speaker 1>But if someone doesn't have the money in their pocket,

0:17:02.720 --> 0:17:05.159
<v Speaker 1>like they're however, they're not gonna get it. So the

0:17:05.240 --> 0:17:08.480
<v Speaker 1>artist deals to do or are with people that probably

0:17:08.560 --> 0:17:11.359
<v Speaker 1>just can't if we can't afford it, um and like

0:17:11.400 --> 0:17:13.879
<v Speaker 1>because those are always like going up against a wall

0:17:14.160 --> 0:17:17.439
<v Speaker 1>right now, that honestly, and people who lie, and like,

0:17:17.480 --> 0:17:19.159
<v Speaker 1>how how am I going to work with someone and

0:17:19.200 --> 0:17:23.239
<v Speaker 1>build trust with someone who lies to me about anything? Like?

0:17:23.280 --> 0:17:25.879
<v Speaker 1>Those are the toughest types of deals to do. I mean,

0:17:25.880 --> 0:17:28.360
<v Speaker 1>I listen, I can talk to you for a thousand

0:17:28.400 --> 0:17:31.119
<v Speaker 1>hours about hard deals and dead deals and the toughest

0:17:31.160 --> 0:17:32.639
<v Speaker 1>deals I've ever done. I know we don't have that

0:17:32.680 --> 0:17:34.840
<v Speaker 1>kind of time, but like, if I had to bury

0:17:34.920 --> 0:17:37.920
<v Speaker 1>it all down. It comes down to those two things,

0:17:39.000 --> 0:17:42.359
<v Speaker 1>because um, you know, you know, let me imagine it

0:17:42.440 --> 0:17:45.960
<v Speaker 1>is you have couples come in, you have individuals come in,

0:17:46.400 --> 0:17:49.159
<v Speaker 1>an you have it is working with a couple to

0:17:49.280 --> 0:17:51.280
<v Speaker 1>try to get them to make a decision. Is that tough,

0:17:51.960 --> 0:17:54.320
<v Speaker 1>especially when they don't know what they're looking for? When

0:17:54.320 --> 0:18:00.359
<v Speaker 1>it comes to really uh yeah, you know it's there

0:18:01.640 --> 0:18:03.600
<v Speaker 1>to listen, I tell everybody, at the end of the day,

0:18:03.600 --> 0:18:05.800
<v Speaker 1>you're gonna buy something you love and you're excited about it.

0:18:05.880 --> 0:18:09.480
<v Speaker 1>But it's buying real estate is one an education process.

0:18:09.560 --> 0:18:13.399
<v Speaker 1>You have to understand neighborhoods, the areas, schools, when is trash,

0:18:13.480 --> 0:18:17.119
<v Speaker 1>pick pricing, values, calm for the market, going where it's said,

0:18:17.560 --> 0:18:20.679
<v Speaker 1>all that stuff. Um, but it's also a process of

0:18:20.680 --> 0:18:22.960
<v Speaker 1>elimination if you're looking to buy at home, so it's

0:18:23.160 --> 0:18:26.119
<v Speaker 1>you know, eliminating what your husband wants and eliminating what

0:18:26.200 --> 0:18:29.639
<v Speaker 1>you want to and trying to come to a compromise.

0:18:29.920 --> 0:18:32.440
<v Speaker 1>Like I've never gone to a closing for a property

0:18:32.680 --> 0:18:34.720
<v Speaker 1>and had to buy or stand up and say, oh

0:18:34.760 --> 0:18:38.560
<v Speaker 1>my gosh, I got exactly what I wanted my dream home,

0:18:38.640 --> 0:18:41.520
<v Speaker 1>and I spent way less than I ever wanted to set.

0:18:41.880 --> 0:18:44.919
<v Speaker 1>No one has ever said that everyone gets kind of

0:18:44.920 --> 0:18:47.720
<v Speaker 1>what they wanted for more than they wanted to stead.

0:18:48.000 --> 0:18:50.480
<v Speaker 1>That's how it works. I once you understand that, then

0:18:50.840 --> 0:18:53.359
<v Speaker 1>I can work with couple too are having a hard time.

0:18:53.480 --> 0:18:56.560
<v Speaker 1>I can, you know, work with difficult people and just

0:18:56.600 --> 0:19:00.359
<v Speaker 1>try to ease them towards a good option. Well, you

0:19:00.400 --> 0:19:03.640
<v Speaker 1>are working in what they call high real estate country

0:19:03.960 --> 0:19:08.439
<v Speaker 1>New York City, and so that there. So now I

0:19:08.560 --> 0:19:10.719
<v Speaker 1>know that I'm fortunately have a home in in the

0:19:10.800 --> 0:19:13.359
<v Speaker 1>Houston of a home in Atlanta, and that there's a

0:19:13.359 --> 0:19:15.480
<v Speaker 1>wild factor. I know when I walked into the home

0:19:15.600 --> 0:19:18.680
<v Speaker 1>that I bought in Atlanta. Wow, my wife had to

0:19:18.720 --> 0:19:20.560
<v Speaker 1>stopped me because I was like, I want this house

0:19:20.680 --> 0:19:22.400
<v Speaker 1>and you can tell it right now, you know you

0:19:22.400 --> 0:19:24.800
<v Speaker 1>you're blew it. So what is the Is there a

0:19:24.840 --> 0:19:28.680
<v Speaker 1>wild factor when you see customers who walk into a facility,

0:19:28.880 --> 0:19:32.520
<v Speaker 1>walk into an apartment, a condo, town home and say,

0:19:32.680 --> 0:19:35.760
<v Speaker 1>I want this? How do you How do you leverage

0:19:36.080 --> 0:19:38.879
<v Speaker 1>instant love for a property to say how do I

0:19:39.160 --> 0:19:41.119
<v Speaker 1>can close this? How do you this? It has to

0:19:41.119 --> 0:19:45.680
<v Speaker 1>be something like type of wild factor huh um. Yes,

0:19:45.800 --> 0:19:49.680
<v Speaker 1>and no, obviously a lot of things I tell are

0:19:50.119 --> 0:19:51.720
<v Speaker 1>don't have a wild factor, but they have a wild

0:19:51.720 --> 0:19:54.080
<v Speaker 1>factor for that person. I will say, I use something

0:19:54.080 --> 0:19:57.800
<v Speaker 1>when i'm telling called the wild moment in my book

0:19:58.000 --> 0:20:00.840
<v Speaker 1>right right right about in the book. Um, and that's

0:20:00.880 --> 0:20:03.159
<v Speaker 1>where you know, let's say someone has a budget of

0:20:03.760 --> 0:20:06.399
<v Speaker 1>you know, I don't know, like five hundred thousand dollars, okay,

0:20:06.680 --> 0:20:09.639
<v Speaker 1>and in a lot of places that's a significant amount

0:20:09.640 --> 0:20:12.600
<v Speaker 1>of money for home in New York City, it's not right.

0:20:12.640 --> 0:20:17.320
<v Speaker 1>It gets you maybe a closet. So um. So I

0:20:17.480 --> 0:20:21.200
<v Speaker 1>and I know that most people don't want to We

0:20:21.280 --> 0:20:22.840
<v Speaker 1>don't want to live in a closet, right, but I

0:20:22.840 --> 0:20:24.240
<v Speaker 1>know that that's what they can afford, and that's what

0:20:24.240 --> 0:20:26.160
<v Speaker 1>they're gonna end up having to buy. So I will

0:20:26.200 --> 0:20:30.160
<v Speaker 1>show them something to wow them. That's maybe six hundred thousand, right,

0:20:30.160 --> 0:20:34.119
<v Speaker 1>maybe six thousand, and I'll tell them, don't buy it.

0:20:34.320 --> 0:20:36.280
<v Speaker 1>You're not gonna buy this. But I'm with you today

0:20:36.280 --> 0:20:38.840
<v Speaker 1>we're looking at properties. I just want to wow you

0:20:39.000 --> 0:20:41.840
<v Speaker 1>for a second because this property is so cool. They'll

0:20:41.840 --> 0:20:44.680
<v Speaker 1>see its obviously they're wowed. Holy craft, they could never

0:20:44.720 --> 0:20:47.120
<v Speaker 1>afford it, but oh my goodness, this thing is so amazing.

0:20:47.160 --> 0:20:49.040
<v Speaker 1>Thank you for showing me that was fun. Now I

0:20:49.119 --> 0:20:52.359
<v Speaker 1>take them to what they actually want. It's going to

0:20:52.440 --> 0:20:55.360
<v Speaker 1>look worse than what they saw, but it gives them

0:20:55.400 --> 0:20:57.800
<v Speaker 1>something to fight for. It gives them something to get

0:20:57.800 --> 0:21:00.480
<v Speaker 1>excited about, because Okay, I could buy this, I'll make

0:21:00.520 --> 0:21:02.600
<v Speaker 1>some money, I'll sell us, and then I can probably

0:21:02.600 --> 0:21:04.520
<v Speaker 1>one day get that apartment you have showed me, right,

0:21:04.560 --> 0:21:07.680
<v Speaker 1>I wanted that. I so wow, and I say yes,

0:21:07.920 --> 0:21:11.040
<v Speaker 1>and it pushes them to make their own decision to

0:21:11.080 --> 0:21:13.840
<v Speaker 1>make that purchase. How does social media player role in

0:21:13.840 --> 0:21:19.280
<v Speaker 1>your career? Social media? I listen it is. It is

0:21:19.359 --> 0:21:22.159
<v Speaker 1>the only way that I know how to passively make friends.

0:21:22.920 --> 0:21:26.640
<v Speaker 1>Social media is as long as you consistently post your

0:21:26.720 --> 0:21:30.679
<v Speaker 1>social honestly right social media, meaning you engage with people

0:21:30.680 --> 0:21:33.600
<v Speaker 1>in the comments section. You're commenting on other people's stuff.

0:21:33.840 --> 0:21:37.080
<v Speaker 1>So many people on social media are just so unsocial.

0:21:37.320 --> 0:21:39.600
<v Speaker 1>They post and then they leave it alone. They scroll

0:21:39.720 --> 0:21:42.639
<v Speaker 1>through other people's things, but they don't like, they don't comment,

0:21:42.720 --> 0:21:46.439
<v Speaker 1>they don't engage there As a it's passive friendship. You

0:21:46.480 --> 0:21:49.880
<v Speaker 1>can say hi to hundreds of thousands of people all day,

0:21:49.880 --> 0:21:52.280
<v Speaker 1>every day. Go on the Explore page on Instagram, find

0:21:52.280 --> 0:21:54.960
<v Speaker 1>new people, say hello, meet new people. You can't do

0:21:55.119 --> 0:21:57.480
<v Speaker 1>that every day when you're at work, when you're picking

0:21:57.560 --> 0:22:01.120
<v Speaker 1>up your kids. It's just an amazing place to meet

0:22:01.320 --> 0:22:05.040
<v Speaker 1>passive friends and save so much time. And then after

0:22:05.240 --> 0:22:07.520
<v Speaker 1>they've gotten to know me with one post about my wife,

0:22:07.600 --> 0:22:09.680
<v Speaker 1>one post about I worked up this morning, and then

0:22:09.680 --> 0:22:11.760
<v Speaker 1>I hit them with what I do. Here's the building

0:22:11.760 --> 0:22:14.280
<v Speaker 1>I just put on the market, beautiful, it's awesome. Here's

0:22:14.280 --> 0:22:15.960
<v Speaker 1>here's something I just put on the market for rent.

0:22:16.000 --> 0:22:18.320
<v Speaker 1>Here's this, here's that, And then tomorrow back look at

0:22:18.320 --> 0:22:20.920
<v Speaker 1>this new puppy I just stuffed right like it's it's

0:22:21.000 --> 0:22:24.479
<v Speaker 1>personal personal business, personal personal business, and get to know

0:22:24.640 --> 0:22:27.159
<v Speaker 1>people that you don't even have to be in front of, right,

0:22:27.160 --> 0:22:28.680
<v Speaker 1>they don't even have to be in your same country.

0:22:28.960 --> 0:22:30.919
<v Speaker 1>You know, an interesting thing about your book is that

0:22:31.040 --> 0:22:33.240
<v Speaker 1>because you know, it feels like it's a book that,

0:22:33.400 --> 0:22:36.280
<v Speaker 1>with one reason, is a real estate mogul. You know,

0:22:36.359 --> 0:22:39.080
<v Speaker 1>the automatically think it's a book about sales. It should

0:22:39.119 --> 0:22:41.159
<v Speaker 1>be for people who want to sell, but it's not

0:22:41.560 --> 0:22:47.000
<v Speaker 1>about It's a book about improvisations, being smarter, building confidence,

0:22:47.440 --> 0:22:50.040
<v Speaker 1>overcoming fears. Because you talk about your life and I

0:22:50.040 --> 0:22:52.480
<v Speaker 1>always like to slow down. Special people like you, because Ryan,

0:22:52.480 --> 0:22:57.520
<v Speaker 1>you're special. Okay, you're doing things that that that that

0:22:58.080 --> 0:23:01.760
<v Speaker 1>very unique because of the fact that you celebrated talent

0:23:01.800 --> 0:23:04.280
<v Speaker 1>and you're doing at a very young age. And I

0:23:04.920 --> 0:23:08.000
<v Speaker 1>feel feel fortunate to talk to you. So when you

0:23:08.160 --> 0:23:10.560
<v Speaker 1>tell about your book, first of all, where going to

0:23:10.600 --> 0:23:14.199
<v Speaker 1>get your book? And also, um, are you are you

0:23:14.240 --> 0:23:16.520
<v Speaker 1>going on a tour to promote your book? What's happening

0:23:16.520 --> 0:23:19.840
<v Speaker 1>with that? Uh? I just actually wrapped up to tour.

0:23:19.960 --> 0:23:22.200
<v Speaker 1>The book is called sell It Like Their Hands my

0:23:22.320 --> 0:23:26.680
<v Speaker 1>last Name. Um, yeah, how to Earn More, Sell More,

0:23:27.119 --> 0:23:30.280
<v Speaker 1>and um it's awesome. I honestly think it's the best

0:23:30.320 --> 0:23:33.040
<v Speaker 1>sales book ever written. But you're right, it's it's for

0:23:33.040 --> 0:23:35.600
<v Speaker 1>sales people today who work in sales, real estate brokers,

0:23:35.600 --> 0:23:38.359
<v Speaker 1>shoe sales people's hire sales people. It's also for people

0:23:38.440 --> 0:23:41.920
<v Speaker 1>that sell something on the internet, right, who flip things

0:23:41.960 --> 0:23:44.920
<v Speaker 1>on eBay, who work on Facebook, who maybe have a

0:23:45.040 --> 0:23:47.720
<v Speaker 1>job all day long, or go to school and you

0:23:47.720 --> 0:23:49.760
<v Speaker 1>want to learn how to sell make some little extra

0:23:49.840 --> 0:23:52.520
<v Speaker 1>spending cash to pay down student debt or your mortgage

0:23:52.600 --> 0:23:55.000
<v Speaker 1>or any of the bills. I go through all of that.

0:23:55.119 --> 0:23:56.840
<v Speaker 1>So it's how to build a sales career. If that's

0:23:56.880 --> 0:23:58.000
<v Speaker 1>what you want to do. But it's also how to

0:23:58.040 --> 0:23:59.679
<v Speaker 1>sell at the size hustle, and at the end of

0:23:59.680 --> 0:24:02.760
<v Speaker 1>the day, it's how to be a more confident person,

0:24:02.840 --> 0:24:06.080
<v Speaker 1>how to be more of you out there every single

0:24:06.160 --> 0:24:09.000
<v Speaker 1>day because life is all about yes, right. It's the

0:24:09.000 --> 0:24:11.800
<v Speaker 1>power of relationships. It's that excitement that you wake up

0:24:11.800 --> 0:24:14.120
<v Speaker 1>with every single day because every day is a race.

0:24:14.480 --> 0:24:16.520
<v Speaker 1>You just don't know what type of race you're gonna run,

0:24:16.840 --> 0:24:19.480
<v Speaker 1>and you might as well be as prepared as possible.

0:24:20.000 --> 0:24:22.320
<v Speaker 1>I'm Jason Ryan. I've started in twining ninety and I'm

0:24:22.320 --> 0:24:25.679
<v Speaker 1>putting together an influencer tour. I'm sending invite to you.

0:24:25.680 --> 0:24:27.280
<v Speaker 1>You know. I'm gonna pay you, you know, and I

0:24:27.720 --> 0:24:30.040
<v Speaker 1>can't ask a man who a billion dollars a year

0:24:30.040 --> 0:24:32.480
<v Speaker 1>and the revenue not to do something do something for free.

0:24:32.720 --> 0:24:34.120
<v Speaker 1>But my man, I want to thank you for coming

0:24:34.160 --> 0:24:37.160
<v Speaker 1>on my show. This is money making a conversation. You're powerful, man,

0:24:37.200 --> 0:24:40.479
<v Speaker 1>and you're Houstonian. Okay. You king would un fil for Texas,

0:24:40.560 --> 0:24:42.920
<v Speaker 1>so we we brother this, okay. And you live into

0:24:42.960 --> 0:24:45.440
<v Speaker 1>my favorite city. And tell your wife hi, and keep

0:24:45.480 --> 0:24:48.760
<v Speaker 1>winning and keep looking good on TV. Thanks man, I

0:24:48.800 --> 0:24:51.640
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