WEBVTT - How I Made It: Francisca Valenzuela

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<v Speaker 1>This is Latino USA, the radio journal of News and

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<v Speaker 1>love our archive. Here's a story from it.

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<v Speaker 3>I really didn't have a musical community until maybe I

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<v Speaker 3>was like seventeen or eighteen years old in Chile, because

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<v Speaker 3>growing up, it was really more me and my own world,

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<v Speaker 3>spending time in that kind of wonderment with music, whether

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<v Speaker 3>it was like Spice Girls or Keith Jarrett, Oh Sweet

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<v Speaker 3>Genety's and Charlie Arcia.

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<v Speaker 1>From Pudro Media and PRX. It's Latino USA. I'm Maria

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<v Speaker 1>Josa Today. Francisca Valinsuela, the Chilean American singer, songwriter, author

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<v Speaker 1>and entrepreneur Francisca Valinsuella's musical identity was shaped in two countries,

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<v Speaker 1>the United States, where she was born and spent her childhood,

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<v Speaker 1>and Chile, her family's homeland, where she moved to in

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<v Speaker 1>her teens. It was there in San Diego, Chile's capital city,

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<v Speaker 1>that her prolific career as a bilingual pop rocker would begin.

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<v Speaker 1>Francisca's music career is a testament to Chile's thriving DIY

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<v Speaker 1>music scene. Her efforts to get the attention of major

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<v Speaker 1>labels weren't working out, so Francisca cut her teeth, performing

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<v Speaker 1>in small venues and reaching out to local radio stations.

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<v Speaker 1>Her first album, Moredree de la Lengua, was released in

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<v Speaker 1>two thousand and seven. From there, Francisca found success as

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<v Speaker 1>a workie musician. In twenty fourteen, she created her own

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<v Speaker 1>music label called Frantastic Records, and she toured in the

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<v Speaker 1>United States, where she continued to build her global fan base.

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<v Speaker 1>After noticing a lack of women in music festivals around

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<v Speaker 1>the world, Francisca founded a LATINX feminist community called Ridosa,

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<v Speaker 1>which means a noisy woman. Since its inception in twenty sixteen,

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<v Speaker 1>Rithosa has hosted an annual music and culture festival throughout

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<v Speaker 1>the Americas. Artists such as Javiera Parra, Huimera, Sarrignana, and

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<v Speaker 1>Pussy Riot have played at Ridosa Fest, and other creatives

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<v Speaker 1>like Monla Ferte, Lido Pimenta, and Jessica Salgado have spoken

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<v Speaker 1>at Ridosa's events and panels. Even during the COVID nineteen epidemic,

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<v Speaker 1>the platform has engaged with its community with online workshops

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<v Speaker 1>and interviews. Francisca released her fourth studio album, La fort

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<v Speaker 1>Lesa in January of twenty twenty. On this episode, Francisca

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<v Speaker 1>talks about her journey from California to Chile, and she

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<v Speaker 1>takes us on the road that led her to La

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<v Speaker 1>fort Lesa.

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<v Speaker 3>Hi, everybody, my name is Francisca Alenzuela. I'm a Chilean singer, songwriter, performer.

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<v Speaker 4>And artist Hope and Joy.

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<v Speaker 3>I was born in California, in San Francisco. My family

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<v Speaker 3>is bicultural, so I grew up kind of first generation

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<v Speaker 3>of a Chilean family in the Bay Area. My parents,

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<v Speaker 3>which are Chilean, were in the States since the seventies

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<v Speaker 3>and then they went back to Chile and took us

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<v Speaker 3>with them naturally in the nineties. I grew up in

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<v Speaker 3>elementary school until like sixth grade or so in the

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<v Speaker 3>Bay Area, and then moved to Chile with my family,

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<v Speaker 3>so we have kind of this multicultural Chile California, you know,

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<v Speaker 3>Lyringo Chileno situation.

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<v Speaker 4>I think that I was really lucky because my.

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<v Speaker 3>Family really preserved the Chilean identity and were able to

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<v Speaker 3>maintain that in the house. So, for example, growing up,

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<v Speaker 3>I remember I learned how to read and write in

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<v Speaker 3>English first, and I remember I call my mom.

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<v Speaker 4>Like mom, and she'd be like Mama.

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<v Speaker 3>So there was always this this kind of natural yet

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<v Speaker 3>conscious effort to keep us attached to both cultures. And

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<v Speaker 3>I think I'm very lucky that I've been able to

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<v Speaker 3>live a bicultural or multicultural identity, which is something that

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<v Speaker 3>many people in the US I think have. At the

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<v Speaker 3>time when I moved there, I was confronted with a

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<v Speaker 3>whole bunch of things that I took for granted in California,

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<v Speaker 3>which is naturally very diverse, which is very progressive, and

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<v Speaker 3>has so many resources, and it's such a unique history

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<v Speaker 3>and identity. So going back to Chile, there were all

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<v Speaker 3>these other issues that I had never even thought about.

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<v Speaker 3>And there was all these formalities too that I wasn't

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<v Speaker 3>exposed to, and a lot of religion. So there was

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<v Speaker 3>a lot of culture clash in many respects, whether in

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<v Speaker 3>my inability to communicate properly or the more conservative kind

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<v Speaker 3>of very antiquated culture in many ways. Language wise, eventually

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<v Speaker 3>I began to kind of not only get comfortable with Spanish,

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<v Speaker 3>but also understand myself in Spanish. Like, for example, I

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<v Speaker 3>didn't know how to really read in Spanish that well,

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<v Speaker 3>and then eventually I was like, I got curious about

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<v Speaker 3>reading in Spanish. I was like, who are the most

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<v Speaker 3>famous authors in Spanish? Like who are singer songwriters in Spanish.

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<v Speaker 3>That's how I discovered like Shaquita last Elia. I began

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<v Speaker 3>to kind of go down the nopster at the time

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<v Speaker 3>hole and google all the different kinds of singers and

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<v Speaker 3>begin to be interested in the language itself.

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<v Speaker 4>Poets.

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<v Speaker 3>I remember, I was like into poetry, so I was like,

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<v Speaker 3>who are the Spanish poets and found and all these

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<v Speaker 3>different voices that I had never discovered. I think if

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<v Speaker 3>I always had an interest in the arts in general,

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<v Speaker 3>and literature and music and books, I'm very lucky because.

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<v Speaker 4>In my house that was always very nurtured.

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<v Speaker 3>Even though my parents and my brothers aren't necessarily in

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<v Speaker 3>the creative arts or in literature or anything like that,

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<v Speaker 3>they were always validating this interest and seeing it as

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<v Speaker 3>something that was important and valuable. They'd allow me whether

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<v Speaker 3>at ten or fifteen, I was like, family, sit down

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<v Speaker 3>and have a show to put on, and then I'll

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<v Speaker 3>be like, okay, here she goes. Do you think the

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<v Speaker 3>idea of pursuing music or really switching to music came

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<v Speaker 3>much later, like I would say, in my late teens,

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<v Speaker 3>because I was always writing and doing stuff with music,

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<v Speaker 3>and I began to take piano lessons really young. Then

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<v Speaker 3>when I was in Chile, I did more piano lessons

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<v Speaker 3>and actually was interested in pursuing classical music at one

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<v Speaker 3>point because I wanted to be like Keith Jarrett. That

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<v Speaker 3>was my dream, like an improv jazz pianist. But the

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<v Speaker 3>classical piano things seemed so daunting and imposs and I

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<v Speaker 3>remember this one teacher once was like, you know, there's

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<v Speaker 3>only one classical pianist for orchestra. It so difficult, and

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<v Speaker 3>I was like, oh, I'm never going to.

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<v Speaker 4>Get that spot.

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<v Speaker 3>On the side, I would write songs for myself and

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<v Speaker 3>write songs in a very pop format, and only when

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<v Speaker 3>I began to show it to my friends in high school,

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<v Speaker 3>they were like, this song really resonates with me. I

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<v Speaker 3>totally identify, and they'd asked me to sing the song

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<v Speaker 3>in school.

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<v Speaker 4>When we get together in those houses. And it kind

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<v Speaker 4>of became a thing. It kind of like my stick that.

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<v Speaker 3>I would write songs, and I would write songs about

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<v Speaker 3>boys I liked or my friends' stories, and that also

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<v Speaker 3>was really encouraging Giadne, Oh, that's good. Scenes. Eventually music

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<v Speaker 3>began to take off for me, and sheated performing my

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<v Speaker 3>own stuff, you know, maybe two or three years in

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<v Speaker 3>a certain circuit because I was performing like in restaurants

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<v Speaker 3>and jazz bars and all that kind of stuff.

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<v Speaker 4>And eventually put together a band.

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<v Speaker 3>And once that band began to perform and was part

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<v Speaker 3>of a scene, and I began to put together an

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<v Speaker 3>album and eventually make a little bit of money off

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<v Speaker 3>of that, I was like, Okay, I think I'm safe,

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<v Speaker 3>and I can you know, quit college and really commit

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<v Speaker 3>to this full time love.

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<v Speaker 4>I know, get okay.

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<v Speaker 3>So my first album in Chile called Morte Dere Lingua,

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<v Speaker 3>which means by your tongue came out. We recorded it,

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<v Speaker 3>I think in two thousand and five, two thousand and six.

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<v Speaker 3>I actually recorded it with the generous collaboration of a

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<v Speaker 3>band in Chia, Carlos Bunks, and they kind of god

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<v Speaker 3>fathered the project and taught me a whole bunch of

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<v Speaker 3>things I had never been in a studio before. We'd

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<v Speaker 3>rehearse and do all this stuff to kind of eventually

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<v Speaker 3>put together an EP. And that EP I took to

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<v Speaker 3>multiple radio stations everywhere, to TV anyone that I thought

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<v Speaker 3>could listen to it and open an opportunity for these

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<v Speaker 3>songs to be heard somewhere.

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<v Speaker 4>I took to.

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<v Speaker 3>I would go on a daily basis all these places

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<v Speaker 3>with my songs, and I put together the MySpace and

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<v Speaker 3>the YouTube and eventually the Facebook and all the platforms

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<v Speaker 3>that were integral to having an independent project.

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<v Speaker 4>Because I had even gone to labels at the.

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<v Speaker 3>Time, the very few ones in the Southern Cone like Agentina, Chile,

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<v Speaker 3>and they all said no. So I was like, I

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<v Speaker 3>can either sit and wait for something or someone to

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<v Speaker 3>come and pick me up. Just might as well move

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<v Speaker 3>forward and figure this out because I don't have another option.

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<v Speaker 4>Really gombnad Misste.

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<v Speaker 3>The first album came out, the first songs began to

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<v Speaker 3>sound on the radio. This was a you know, a

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<v Speaker 3>process of maybe two years or so, and as I

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<v Speaker 3>was saying very much artisanal, very much DIY and then

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<v Speaker 3>I was performing and finding places to play and kind

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<v Speaker 3>of begging places to let me perform, and eventually things

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<v Speaker 3>began to slowly take off. And when that happened, I

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<v Speaker 3>think I began to feel more comfortable and validated. I

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<v Speaker 3>think I'm still on that path of self validation and

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<v Speaker 3>self discovery and learning how to listen to myself as

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<v Speaker 3>an artist and who I am as an artist.

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<v Speaker 4>Truly, it took me a while to really have a

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<v Speaker 4>self confidence to be like, Okay.

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<v Speaker 3>Yeah I am I can be a captain of this vote,

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<v Speaker 3>I can be the leader of my project. I can

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<v Speaker 3>understand that there's an artist in me that you know,

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<v Speaker 3>deserves to be heard kind of And then also began

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<v Speaker 3>to eventually see how can I leave Chile, how can

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<v Speaker 3>I make this a project that has the international reach?

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<v Speaker 3>And that's been kind of the path. Which is the

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<v Speaker 3>last and most recent album that came out. I think

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<v Speaker 3>I didn't really have an idea of or a shape

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<v Speaker 3>of the album. Previously, it began to come together maybe

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<v Speaker 3>a year before, like a year in, I want to say,

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<v Speaker 3>the sense that I released them and was the first single,

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<v Speaker 3>and just when Thoma came out, I began to imagine

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<v Speaker 3>what this album was was speaking to and what photo

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<v Speaker 3>it was taking of the moment.

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<v Speaker 5>Oh yeah, yeah yeah do momento moment ah yeah yeah,

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<v Speaker 5>ooh yeah yeah yeah doment moment ah yeah yeah.

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<v Speaker 3>There's an inherent difference between this alum and the previous

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<v Speaker 3>just because of course the person I am today not

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<v Speaker 3>the person I was five ten years ago their moment.

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<v Speaker 3>I would say it's a very confessional and emotional album

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<v Speaker 3>that speaks to the process of empowerment and power and

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<v Speaker 3>getting out of the dark place that maybe a lot.

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<v Speaker 4>Of us have been through at times.

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<v Speaker 3>And it's an album that has moments of like self

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<v Speaker 3>realization and insecurity, and it's kind of a conversation with

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<v Speaker 3>myself and also with the world in different dimensions, whether

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<v Speaker 3>as like a woman, whether it's sexists, invisruality, whether it's joy,

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<v Speaker 3>whether it's giving in to someone else, whether it's getting

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<v Speaker 3>over a really damaging relationship.

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<v Speaker 4>I think also especially for women.

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<v Speaker 3>Culturally, we grew up thinking that the hero is someone

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<v Speaker 3>outside of us, someone that comes and rescues us. I

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<v Speaker 3>wanted to illustrate that with the concept of Ita So

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<v Speaker 3>You'll Sit. It is a song that talks about the

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<v Speaker 3>battle that we all may face on a day day basis,

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<v Speaker 3>whether with ourselves, the world, someone something specific and overcoming

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<v Speaker 3>that battle. My idea with the song and the concept

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<v Speaker 3>was defined or resignifying the idea of who a hero is.

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<v Speaker 3>And it also speaks to the fact that sometimes our

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<v Speaker 3>biggest enemy, our biggest villain, is ourselves. If we overcome

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<v Speaker 3>which we're all capable of, we can also be our

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<v Speaker 3>own heroes. It's almost like a cinematic description about what I imagine,

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<v Speaker 3>how strength feels like, what it looks like. It's a

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<v Speaker 3>moment to look at yourself and see who you are

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<v Speaker 3>and accept that and love that and love all the

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<v Speaker 3>pieces in the parts.

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<v Speaker 4>I almost forget sometimes that I wrote that song.

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<v Speaker 3>You know, even in the recent months when things have

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<v Speaker 3>been hard, my friends are.

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<v Speaker 4>Like friend, but you got this. You wrote the song.

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<v Speaker 3>You understand that this is something you can you know

0:14:25.240 --> 0:14:40.560
<v Speaker 3>you can face and you can do, especially for women

0:14:40.640 --> 0:14:44.200
<v Speaker 3>and people that have been marginalized. I think not only

0:14:44.600 --> 0:14:48.520
<v Speaker 3>are many stories and realities made invisible or made to

0:14:48.600 --> 0:14:52.200
<v Speaker 3>feel invalidated, but I think also we're put into boxes.

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<v Speaker 3>And I think the idea of truly freeing yourself from

0:14:56.000 --> 0:14:59.320
<v Speaker 3>whatever chains are holding you back is an invitation that

0:14:59.400 --> 0:15:02.760
<v Speaker 3>is really power horful. This is a song and this

0:15:02.800 --> 0:15:04.880
<v Speaker 3>is an album that talks about this personal journal is

0:15:04.960 --> 0:15:08.520
<v Speaker 3>personal transformation and strength, but it also talks about how.

0:15:08.520 --> 0:15:09.800
<v Speaker 4>We are strong together.

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<v Speaker 3>As is an intersectional, interdisciplinary LATINX feminist festival, community and

0:15:24.360 --> 0:15:28.160
<v Speaker 3>platform and we you know, we seek to empower women

0:15:28.360 --> 0:15:32.240
<v Speaker 3>and marginalized voices and non binary voices in the creative

0:15:32.280 --> 0:15:35.720
<v Speaker 3>industries throughout Latin America and the US, and we do

0:15:35.800 --> 0:15:47.040
<v Speaker 3>that with actual music festivals. I put that together in

0:15:47.040 --> 0:15:49.680
<v Speaker 3>twenty sixteen. We've been doing festivals and stuff all over

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<v Speaker 3>the region. We've done stuff in Peru, Argentina, Mexico, here

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<v Speaker 3>in the States as well. We do workshops, we do

0:15:56.640 --> 0:16:00.000
<v Speaker 3>conversation panels, talks, and seminars, and we also do content

0:16:00.000 --> 0:16:02.720
<v Speaker 3>and research. How can there be one girl representing all

0:16:02.760 --> 0:16:05.360
<v Speaker 3>Mexican girls in Mexican music when there's not.

0:16:05.400 --> 0:16:12.440
<v Speaker 4>One type of woman for the succeed in La care.

0:16:14.160 --> 0:16:16.400
<v Speaker 5>We have different stories, and I believe that all of

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<v Speaker 5>our stories should be represented.

0:16:26.120 --> 0:16:29.200
<v Speaker 3>We put together the first study on female participation in

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<v Speaker 3>Latin American music festivals and Latin American award shows and

0:16:32.600 --> 0:16:34.960
<v Speaker 3>awards just to kind of put on the table this

0:16:35.040 --> 0:16:42.160
<v Speaker 3>conversation about the lack of female participation, representation, and just

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<v Speaker 3>just to be able to have identified the problems that

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<v Speaker 3>are within our industry, whether it has to do with stereotypes,

0:16:47.080 --> 0:16:50.040
<v Speaker 3>abusive behavior, the lack of participation, and the barriers that

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<v Speaker 3>to access these opportunities. The fellow, I think that our

0:16:57.040 --> 0:17:02.840
<v Speaker 3>region is a very machista region. It's the place where

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<v Speaker 3>you know, diversity, especially the multi dimensions of women, aren't

0:17:06.040 --> 0:17:08.879
<v Speaker 3>really welcome. And I think to break those stereotypes and

0:17:09.040 --> 0:17:13.080
<v Speaker 3>free you know, whether it's men, women and non binary

0:17:13.359 --> 0:17:16.840
<v Speaker 3>folks from the constructions of gender and the pressure of

0:17:16.880 --> 0:17:21.120
<v Speaker 3>gender is really important because if something I've seen transversally

0:17:21.160 --> 0:17:24.320
<v Speaker 3>in all the Riosa is that the stories of all

0:17:24.440 --> 0:17:27.640
<v Speaker 3>these women and all these creative fields have been you know,

0:17:27.880 --> 0:17:29.960
<v Speaker 3>no one has been exempt of that. And to also

0:17:30.119 --> 0:17:33.639
<v Speaker 3>celebrate and connect the network of women in the region

0:17:33.680 --> 0:17:35.920
<v Speaker 3>and the creative industries, it has been really important because

0:17:35.920 --> 0:17:38.040
<v Speaker 3>that was something that hadn't been mapped out yet.

0:17:38.080 --> 0:17:52.560
<v Speaker 5>Ola Ilma Loyo Sandro de miss West.

0:17:53.160 --> 0:17:55.560
<v Speaker 3>In a personal note, I think it's been an amazing

0:17:55.600 --> 0:17:58.240
<v Speaker 3>thing because I was feeling very alone at the time

0:17:58.560 --> 0:18:01.679
<v Speaker 3>in the music industry in the Latin world, and it

0:18:01.760 --> 0:18:05.000
<v Speaker 3>really also was a response to the desire to make.

0:18:04.880 --> 0:18:07.280
<v Speaker 4>Community, and it's been such a beautiful thing to.

0:18:07.280 --> 0:18:12.440
<v Speaker 3>See how many colleagues and creative voices have been generous

0:18:12.440 --> 0:18:14.359
<v Speaker 3>with their time and have opened up and shared and

0:18:14.400 --> 0:18:17.639
<v Speaker 3>connected with the whole community with the platform with me

0:18:17.720 --> 0:18:18.080
<v Speaker 3>as well.

0:18:24.320 --> 0:18:52.120
<v Speaker 1>That was singer songwriter Francisca Balinzuela Latitolino Escant. This episode

0:18:52.200 --> 0:18:55.080
<v Speaker 1>was produced by Oscar de Leon and Gini Montalbo was

0:18:55.200 --> 0:19:01.320
<v Speaker 1>edited by Alexandra. The Latino USA team also includes Victoria Strada,

0:19:01.600 --> 0:19:07.520
<v Speaker 1>Renaldo Leanoz Junior, Andrea Lopez Crusado, Lori mar Marquez, Marta Martinez,

0:19:07.600 --> 0:19:13.160
<v Speaker 1>Benilee Ramirez, Mike Sargent, Nour Saudi, and Nancy Trujillo. Our

0:19:13.200 --> 0:19:17.320
<v Speaker 1>director of engineering is Stephanie Lebau. Our senior engineer is

0:19:17.400 --> 0:19:22.879
<v Speaker 1>Julia Caruso. Additional engineering support by Gabriel Lebayez and jj Carubin.

0:19:23.240 --> 0:19:27.080
<v Speaker 1>Our marketing manager is Luis Luna. Our theme music was

0:19:27.119 --> 0:19:31.080
<v Speaker 1>composed by Zeer Rubinos. I'm your host and executive producer

0:19:31.119 --> 0:19:34.280
<v Speaker 1>Marino Rosa. Join us again on our next episode. In

0:19:34.320 --> 0:19:36.959
<v Speaker 1>the meantime, look for us on your social media and

0:19:37.119 --> 0:19:41.760
<v Speaker 1>as always, remember note maayes pasta a proxima jao.

0:19:44.440 --> 0:19:49.320
<v Speaker 6>Latino USA is made possible in part by California Endowment,

0:19:49.680 --> 0:19:53.200
<v Speaker 6>building a strong state by improving the health of all Californians.

0:19:53.680 --> 0:19:57.159
<v Speaker 6>The Annie E. Casey Foundation creates a brighter future for

0:19:57.240 --> 0:20:02.040
<v Speaker 6>the nation's children by strengthening families, building greater economic opportunity,

0:20:02.200 --> 0:20:07.320
<v Speaker 6>and transforming communities. And funding for Latino USA is coverage

0:20:07.480 --> 0:20:10.120
<v Speaker 6>of a culture of health is made possible in part

0:20:10.160 --> 0:20:12.640
<v Speaker 6>by a grant from the Robert Wood Johnson Foundation.

0:20:16.560 --> 0:20:19.280
<v Speaker 3>It's hard with genres, you know that, I would say

0:20:18.440 --> 0:20:23.480
<v Speaker 3>In the main thing is like Latin alternative pop singer

0:20:23.560 --> 0:20:26.120
<v Speaker 3>songwriter confessional vibes.