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Speaker 1: This episode is brought to you by P and C Bank.

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Speaker 1: A lot of people think podcasts about work are boring,

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Speaker 1: and sure they definitely can be, but understanding a professionals

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Speaker 1: the PNC Financial Service Group, Inc. P and C Bank

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Speaker 1: National Association Member FDIC.

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Speaker 2: Erness What's Up?

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Speaker 1: You ever walk into a small business and everything just

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Speaker 1: works like the checkout is fast, the receipts are digital,

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Speaker 1: tipping is a breeze, and you're out the door before

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Speaker 3: An illegal alien from Guatemala charged with raping a child

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Speaker 3: in Massachusetts. An MS thirteen gang member from El Salvador

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Speaker 3: accused of murdering a Texas man of Venezuelan charged with

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Speaker 3: filming and selling child pornography in Michigan. These are just

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Speaker 3: some of the heinous migrant criminals caught because of President

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Speaker 3: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 3: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 3: crossings are at the lowest levels ever recorded, and over

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Speaker 3: one hundred thousand illegal aliens have been arrested. If you

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Speaker 3: one thousand dollars a day. Imprisoned and deported, you will

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Speaker 3: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security.

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Speaker 4: Let our talk about all right, guys, welcome back, We're

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Speaker 4: back special episode. If you're familiar with are in Elisia,

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Speaker 4: then you've noticed that we had used this background a

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Speaker 4: few times.

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Speaker 2: Moments and the one next door we've used probably even

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Speaker 2: more times than that.

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Speaker 5: Your favorite La here La school too.

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Speaker 4: LA's good vibe we come here to most. So this

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Speaker 4: is something that you know we've I think we've been

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Speaker 4: coming here for like two years. We did some legendary interviews.

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Speaker 4: We interviewed Terrence Crawford in this one. Terrence Crawford was

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Speaker 4: Robert Smith next door, Uh Smith.

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Speaker 2: Was Legendaryn Jones was here.

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Speaker 5: That was did you know Steven A. Smith?

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Speaker 2: Next he was next door next door?

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Speaker 1: Lorenz Tate was here that episode. Wally really well he

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Speaker 1: went crazy.

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Speaker 2: That was in this one. So we've been back and forth.

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Speaker 4: So Alex and Weezy are the owners of w t

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Speaker 4: F Media. Yeah, and this particular podcast suite.

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Speaker 2: What's the name of the podcast week, WTF podcast week?

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Speaker 5: Wait this week?

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Speaker 2: This is just these, this podcast studio, we call.

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Speaker 5: It WTF Media.

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Speaker 6: Podcast studio like these, but the company itself is WTF Media.

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Speaker 6: It's like bracketed into production and you know, you guys

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Speaker 6: use our mobile a lot, you know, audio services, like

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Speaker 6: even I mean when we've done international shoots too.

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Speaker 5: It's basically anything developmental.

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Speaker 6: It could be you needing literally a to Z production,

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Speaker 6: just your celebrity that wants to make a podcast and

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Speaker 6: you don't know what it's about. Even one that we

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Speaker 6: did that was really fun was Wayno, Wayno, just wanted

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Speaker 6: to work with us. He was like, I don't know

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Speaker 6: what I want to do. I'm kind of you know,

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Speaker 6: he's done what every day struggled like what's next. So

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Speaker 6: we got in the booth with him with one of

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Speaker 6: our writers and got our engineers together, figured out a

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Speaker 6: game plan on what his set would be, like, what

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Speaker 6: he would talk about, and it was great, Like we

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Speaker 6: do everything it's pretty much anything under podcasting and hopefully

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Speaker 6: you know film.

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Speaker 4: Yeah, so we've used the services for traveling too, Like

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Speaker 4: you said, we used them for Alicia Keys off site,

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Speaker 4: Baron Davis offsite, Barbara Cott. Yeah, I think it's an

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Speaker 4: interest in conversation. You know, when we talk about the

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Speaker 4: podcast industry and how fast it is growing, and content

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Speaker 4: creators and the content economy, there has to be some

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Speaker 4: infrastructure for that.

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Speaker 6: Yeah, Like people really have said so many times. I

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Speaker 6: don't know if people have said this to you, but

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Speaker 6: they're like having a brick and mortar space is so rare.

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Speaker 6: People have said all the time that, like we're crazy

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Speaker 6: for it. Literally the first year we had to build

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Speaker 6: two because we were so busy.

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Speaker 2: When was the first year, twenty twenty one April.

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Speaker 6: We went from making two hundred that first year to

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Speaker 6: our first seven figures I mean this year, and like

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Speaker 6: we needed this room because we were so booked out

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Speaker 6: in that one.

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Speaker 5: So every single year we acquire a new space.

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Speaker 4: So all right, first and full well, thank you for

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Speaker 4: joining us, appreciate it, thank you. So Yeah, I want

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Speaker 4: to break down a business model and give people some

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Speaker 4: information and insight on you know, how to actually what

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Speaker 4: you're doing. So who started with the idea to have

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Speaker 4: a podcast studio to have you know, all of the

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Speaker 4: things that you have as far as the media company,

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Speaker 4: And what was the first step to get it done?

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Speaker 7: So I would say it started with me pandemic I

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Speaker 7: was working in production. Work started to slow down a

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Speaker 7: little bit because we had to be inside and shit.

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Speaker 7: So I needed to come up with something where it

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Speaker 7: was like pandemic proof. And when I've been in podcasting

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Speaker 7: production for about eight nine years now and so like

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Speaker 7: I just know this like the back of my hand.

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Speaker 7: But I needed to build something where I don't need

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Speaker 7: to be there all the time because I still have

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Speaker 7: my other jobs that I need to be present for.

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Speaker 7: And so coming up with the studio it was like

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Speaker 7: one of those shower ideas. It just hit me in

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Speaker 7: the shower and then I thought on it for a

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Speaker 7: couple of days and then I brought it to Wheezy

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Speaker 7: immediately because I was like, yo, I think this is

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Speaker 7: an idea. I'm not sure if I can execute, but

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Speaker 7: I know the pieces of the puzzle that I'm missing.

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Speaker 2: You possess now.

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Speaker 6: He ain't say that, you know, black people come up

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Speaker 6: with a business playing drunk on the beach.

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Speaker 5: Wedrics is like.

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Speaker 6: Nigg, I got a ppepto, I got what we gonna

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Speaker 6: do with it?

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Speaker 5: Eh?

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Speaker 6: You know it really and it's funny because ideas are

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Speaker 6: birth like that between friends, you know what I'm saying

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Speaker 6: the same with my other podcasts, Like it's just like

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Speaker 6: you have this fun idea.

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Speaker 1: Was that how y'all met? Like were you working on Horrible?

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Speaker 1: And Okay, So that's how the relationship is developed.

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Speaker 7: So I brought video to her podcast, gotcha, gotcha got.

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Speaker 6: Alex was doing our video for like fifty dollars back then,

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Speaker 6: which is crazy because no one even I mean, I

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Speaker 6: don't even know how he lugged three cameras to do it.

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Speaker 5: Then edit.

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Speaker 6: There was no live switching at the time, so you

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Speaker 6: got to piece it by. You know, technology is developed.

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Speaker 6: But yeah, we knew each other from Horrible and then

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Speaker 6: we became friends and then he got fired. Mandy fired

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Speaker 6: him because he raised this price I think the day

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Speaker 6: of but we still were friends and so you know,

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Speaker 6: it's a blessing that Mandy. I think he hit up

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Speaker 6: Mandy first. But basically when the studio started, you know,

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Speaker 6: it was really difficult for me because I have no

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Speaker 6: technical ability at all, but Alex.

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Speaker 2: Had a okay emphasis on the word.

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Speaker 6: What was difficult about that is I was thinking to myself, like,

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Speaker 6: I really want to do this with him, but being

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Speaker 6: that he was bringing the initial capital in it made

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Speaker 6: me really scared because I needed to know that he

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Speaker 6: saw the value and what I could bring. And honestly,

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Speaker 6: I'm really grateful that he did because we truly.

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Speaker 5: Like needed both of us for the business.

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Speaker 6: And it's crazy, even when clients come through the door,

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Speaker 6: it's almost down the middle.

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Speaker 5: Oh I heard it on a flavor. Oh, I know

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Speaker 5: easier I saw this or that it's somewhere or another

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Speaker 5: he was referred to.

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Speaker 1: So that's the interesting part, right, So if you're bringing

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Speaker 1: the capital one of those qualities that you saw, because

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Speaker 1: it's interesting. I think when there's a like preconceived notion

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Speaker 1: when people see you that it's oh, that's the girl

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Speaker 1: who closes. I'm like, like you am it like two

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Speaker 1: of the brightest women that I know.

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Speaker 5: Thank you?

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Speaker 2: So, like, what did you see to say like this

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Speaker 2: needs to be my partner? Exactly what you said. I saw.

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Speaker 7: I saw her like we bumped into each other at

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Speaker 7: where was that engine room? And so when she was

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Speaker 7: telling me about concept of her podcast, I was like, Wow,

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Speaker 7: this is a brilliant concept. And then just talking with

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Speaker 7: her more and then we became friends, and I'm like, Yo,

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Speaker 7: you are a lightning bolt in a bottle. And I'm

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Speaker 7: like all the stuff that I don't have. I'm an introvert,

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Speaker 7: like I just like, put me in a cave, let

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Speaker 7: me just do my thing, and I'm happy. She's the

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Speaker 7: complete opposite, and she's very savvy business minding and the branding.

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Speaker 7: Everything is like the stuff that I don't really care

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Speaker 7: about or want to do.

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Speaker 5: But I was a seller before.

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Speaker 6: That's horrible, Like I was in corporate sales, tech sales

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Speaker 6: and so. And it's funny because whenever we get on

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Speaker 6: a zoom with like a big company, that's the first

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Speaker 6: thing Alex says like, oh my god, Joe, you just

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Speaker 6: be going in like literally, I think we had someone

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Speaker 6: say to us once, yeah, do you guys have writers

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Speaker 6: on staff? It was like a big company that wanted

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Speaker 6: to hire us. I was like, yeah, absolutely, we have

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Speaker 6: about five to six. And he's looking at me like no,

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Speaker 6: we don't, bitch, but I'm gonna find him. I'm a sourcer, Like, literally,

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Speaker 6: if you ask me for something, I'll put it together.

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Speaker 5: Y'all shoot for Alsia yesterday.

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Speaker 6: If you guys said, you guys have whatever lighting, there's

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Speaker 6: probably there probably no way we would, you know, because

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Speaker 6: Alex would have been up at six am going to

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Speaker 6: be in h We would have been sourcing it like

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Speaker 6: there's no no And I think that's really what helps

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Speaker 6: the both of us is like our brain will go anywhere.

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Speaker 6: The fact that we were shooting when we did Pharrell

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Speaker 6: in Paris and they was asking us if we had

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Speaker 6: X y Z.

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Speaker 5: It was like, nigga, we'll figure it out. We get

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Speaker 5: to Franks.

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Speaker 6: But that's that hustler shit, you know what I'm saying.

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Speaker 6: Like I've never really felt scared in this business at

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Speaker 6: all to not deliver, Like I think that that's what's

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Speaker 6: held a lot of other people back. We offer ABC,

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Speaker 6: I don't even know what we offer until you say it.

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Speaker 6: Like we didn't even offer mobile until Alex just started

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Speaker 6: seeing that that was the landscape that needed to change.

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Speaker 6: It's a constant evolution with podcasting, like even down to

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Speaker 6: the clips, how are we going to make money when

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Speaker 6: the studio is booked? Well, now we got to start

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Speaker 6: thinking of other ways, right. We need to make money

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Speaker 6: with editing, even if the video is not coming out

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Speaker 6: of us. We need to make money with clips because

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Speaker 6: everyone needs those. We need to make money with outlines.

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Speaker 6: This is stuff that can make money when the doors

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Speaker 6: aren't operating. So like that's how we've been able to

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Speaker 6: get more overhead to keep building other studios.

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Speaker 2: So, okay, we'll start from the beginning.

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Speaker 4: You have an idea to have a podcast studio, right,

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Speaker 4: So how much money does it cost to start this business?

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Speaker 4: What are the essential items that you need? I know

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Speaker 4: you need cameras, microphone, stuff like that. How do you

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Speaker 4: go about getting a lease building out the space? Like,

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Speaker 4: what's that look like to actually build a podcast studio?

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Speaker 7: So we both attacked it from the things we were

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Speaker 7: like our strong suits. So in terms of equipment, sound, lighting,

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Speaker 7: and everything like that. I was putting together this is

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Speaker 7: like the shopping list that I need, and then she

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Speaker 7: was handling leases and LLCs and setting up the bank

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Speaker 7: and all that type of stuff.

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Speaker 5: How much was that forty? Because it went up this

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Speaker 5: year we've been spending more on cameras now.

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Speaker 7: Oh yeah, So the initial investment with just equipment I

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Speaker 7: would say was forty five fifty so because I went over.

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Speaker 6: And then we had to pay for construction as well,

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Speaker 6: which maybe we spent around five just for like, you know,

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Speaker 6: putting things up, Alex having a second hand painting. For leases,

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Speaker 6: I basically started sourcing studios in Manhattan. For me, black

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Speaker 6: owned was the big thing. But I didn't want to

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Speaker 6: be in Brooklyn or Harlem because I felt like that's

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Speaker 6: where there would be another black owned spot.

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Speaker 5: And I was like, nah, like white.

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Speaker 6: People love following black owned shit because they just want

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Speaker 6: to be a part of something.

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Speaker 5: So I was like, we appreciate them for Oh yeah, absolutely,

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Speaker 5: thank you. They're right next door.

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Speaker 6: And basically I was like, yeah, I want to be

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Speaker 6: in the bougie spot, you know what I'm saying, because

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Speaker 6: I felt like that would be able to offset what

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Speaker 6: people would think could be expensive for the price.

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Speaker 5: So looked up some places in Soho.

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Speaker 6: I got so lucky because during the pandemic, commercial leases

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Speaker 6: were fucked. Did a good guy guarantee? Now, if anyone's

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Speaker 6: never heard of that, it's basically where.

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Speaker 5: You can sign a long lease.

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Speaker 6: But a good guy guarantee is if something goes wrong

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Speaker 6: with the business, you can end up leaving with like

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Speaker 6: three months notice or something like that. So it was

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Speaker 6: pretty easy to be a little bit flexible during the

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Speaker 6: pandemic and even right now because commercial leases are tanking

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Speaker 6: because everybody has online businesses. So brick and mortar for

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Speaker 6: us has been so beneficial because nobody wants to be

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Speaker 6: here anymore. We spent probably fifty in equipment and startup,

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Speaker 6: and maybe twenty when it came to operating costs for

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Speaker 6: you know, buying computer systems, getting the layout, buying licensings

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Speaker 6: for like I don't know what program you use because

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Speaker 6: I'll do text shit, but whatever that is, you know,

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Speaker 6: paying for employees, and then you know, putting the deposit

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Speaker 6: down the shit. But what's amazing is that literally from inception,

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Speaker 6: we never spent another dollar out of pocket. That's how

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Speaker 6: much clients were coming in immediately.

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Speaker 1: So what was the marketing right because this is the

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Speaker 1: pandemic Obviously during the pandemic and over the past five

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Speaker 1: years podcasts going crazy, people need a place to record.

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Speaker 2: How did you get people to realize that this is

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Speaker 2: the place they need to come.

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Speaker 7: I think it was a combination of using our eyeballs

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Speaker 7: that we have because you know, she's on horrible decisions.

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Speaker 2: I'm on flagrant too. And also it was needed.

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Speaker 7: I just saw it was something that was needed where

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Speaker 7: we grew by word of mouth more than anything else.

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Speaker 6: So I think what really helped us, which I even

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Speaker 6: realize even in my personal life when people offer me

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Speaker 6: a free service. A lot of our big clients had

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Speaker 6: a first session free in the beginning, so brilliant.

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Speaker 5: Idiots, horrible.

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Speaker 6: I was paying because we were paying another studio anyway,

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Speaker 6: so it was great because I could fund horrible decisions

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Speaker 6: through my other business.

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Speaker 5: So I was getting paid twice kind of.

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Speaker 6: But you have Charlemgne and Andrew Schultz, me and Mandy,

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Speaker 6: so then you've got boom, these two set of eyeballs.

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Speaker 6: I actually think the big turning point. As much as

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Speaker 6: I'm joking about white people. We had every cool black

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Speaker 6: podcast at one point they didn't have a studio.

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Speaker 5: It was like, damn it, I don't know white people here.

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Speaker 6: So when Call Her Daddy broke up, Sophia Franklin needed

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Speaker 6: a space to record who is the.

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Speaker 5: One that didn't make the sixty million dollars?

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Speaker 6: So I offered her some free sessions, and all I

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Speaker 6: asked her to do was a deputy of Media.

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Speaker 5: I don't need the full ad read.

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Speaker 6: I just want people to start knowing the name, and literally,

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Speaker 6: I don't even know white people realize it's from her.

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Speaker 6: But it just started to trinkle down to where we

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Speaker 6: ended up having larger partnerships with companies like de Your

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Speaker 6: Media or Amazon or whatever. And I'm not saying it's

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Speaker 6: all from Sofia. It definitely has to do with Alex

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Speaker 6: and I putting ourself out there, even down to Tribeca Film.

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Speaker 5: Festival where we've been out in the streets.

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Speaker 6: But that shit really helped, because sometimes you're only feeding

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Speaker 6: your own audience. And that was the biggest gap I

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Speaker 6: think we had in marketing that we didn't realize. We've

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Speaker 6: never spent a dollar in marketing. It's really just been

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Speaker 6: offering our service and then people come back. It's great

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Speaker 6: to offer something free. It's like a free sample, like

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Speaker 6: people are gonna come back. Nobody else has this good

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Speaker 6: cameras and to be frank, we hired engineers that were

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Speaker 6: also podcasters, so they kind of have the vibe.

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Speaker 5: You know, they know how to be the little laugh

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Speaker 5: and track if you need.

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Speaker 6: They know they can be a cea mic if you

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Speaker 6: needed to add it on, Like all of that wasn't

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Speaker 6: inclusive in other studios.

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Speaker 2: And how much does it cost a book of like resession?

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Speaker 6: You could pay anywhere from sixty dollars to two fifty.

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Speaker 6: Our average client spends about three hundred per hour, and we.

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Speaker 2: What's the difference between sixty and three hundred sixty.

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Speaker 5: Is just audio? You're just starting out, right.

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Speaker 6: Different studios also have different prices, always a little more

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Speaker 6: expensive because of the landscape. But we kept our prices

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Speaker 6: low on purpose because we know that the average podcaster

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Speaker 6: that's watching us or wants to start up, they may

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Speaker 6: not have all the bread.

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Speaker 5: Then we got y'all who.

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Speaker 6: May spend four figure numbers when you need mobile shoots.

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Speaker 6: But you know what I'm saying, your podcast is bringing

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Speaker 6: in more horrible spends more as well because we need

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Speaker 6: more bells and whistles. But if you just need baseline audio,

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Speaker 6: sixty bucks. If you just want one angle, one fifty,

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Speaker 6: Like we've made it pretty easy. And we never raised

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Speaker 6: our prices either.

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Speaker 1: Oh okay, So like if we have a four camera

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Speaker 1: set up, here was like a two camera that would fluctuate, right,

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Speaker 1: So I remember when you guys were starting it was

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Speaker 1: just that one studio and then this was getting built out.

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Speaker 1: You went over on that one. This is a Biggert studio.

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Speaker 1: Is it the same price point or was like, all right,

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Speaker 1: now I know that the price that I need to

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Speaker 1: be at to make sure that this is functional.

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Speaker 7: We kept it at the same price point, so it's

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Speaker 7: fifty again. Yeah, so we never raised until now our

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Speaker 7: newest location in Midtown, and that one's even larger than this.

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Speaker 7: It's a little bit more premiere, and I think the

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Speaker 7: only reason why it's a little bit more is just

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Speaker 7: too offset. I don't want everybody rushing to the new one.

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Speaker 7: So it's like just to keep a balance where it's

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Speaker 7: like we still have clients that love coming here. But

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Speaker 7: then also you know, when something's sparkly and new people

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Speaker 7: want to try to go there, I.

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Speaker 1: Would assume, and this is probably right. The cameras are

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Speaker 1: the most expensive piece in here. Cameras, computers, like, so

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Speaker 1: like if the people who can't see, like, what are

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Speaker 1: the things that are needed to make this thing's functional?

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Speaker 2: Obviously cameras. So we got to show sm seven mets

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Speaker 2: what else.

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Speaker 7: So it was important for me to like, you know,

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Speaker 7: how new tech startups they want to disrupt the market

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Speaker 7: or whatever. So I working in production for as long

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Speaker 7: as I have been, I saw all the things people

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Speaker 7: were doing wrong. And I saw also how like Kylli,

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Speaker 7: Wood and other places overcharged for a lot of stuff.

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Speaker 7: So like I just found that middle balance where it's like, Okay,

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Speaker 7: let me get the highest end let's say camera, but

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Speaker 7: I can go for a cheaper lens to offset the price,

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Speaker 7: and then the quality doesn't really drop very much and

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Speaker 7: I can keep costs down. So that was like one

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Speaker 7: of the things that was very important. And it's like

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Speaker 7: a lot of other studios they look cheap, and I

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Speaker 7: didn't want that. So I wanted us to look premiere

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Speaker 7: because like that's going to be the main thing that

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Speaker 7: sells the studio. But then also I can't have like,

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Speaker 7: you know, red cameras like shit that you use for

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Speaker 7: movies because then we would just beat go broke.

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Speaker 6: But Alex making the choice to spend that much in equipment,

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Speaker 6: I think is the biggest reason we flourished. Yeah, we

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Speaker 6: thought about that a lot. I'm like, we only have

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Speaker 6: this much to spend, why are you spending that? Just

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Speaker 6: get some care?

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Speaker 5: We cool everybody Forna.

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Speaker 6: Come to us anyway, and he was like, no, but

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Speaker 6: nobody has these, and it's true when you look at

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Speaker 6: other studios they almost have like that WEBCAMMI look sometimes

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Speaker 6: and so I was like, but we're gonna take so

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Speaker 6: long to pay ourselves back, and he just had a

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Speaker 6: lot of faith in volume, and he was right, because

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Speaker 6: it's true. A lot of studios don't have this because

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Speaker 6: it costs way too much. Having ten thousand dollars cameras

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Speaker 6: is ridiculous. One camera, like it's crazy, but no one

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Speaker 6: else could get it for that price. And so instead,

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Speaker 6: whereas one point fifty was kind of cheap, now we've

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Speaker 6: got ten people a day at one fifty, Whereas if

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Speaker 6: another studio had that, they may have been charging five

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Speaker 6: hundred a session, which is probably you should be paying

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Speaker 6: for these, but we ended up just getting people to

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Speaker 6: come in.

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Speaker 5: And so it's great because you could see.

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Speaker 6: A podcaster like yourself have your show on a set

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Speaker 6: like this, and then someone who may only get one

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Speaker 6: hundred views, but they're happy to be able to do

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Speaker 6: that too.

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Speaker 5: So if the fact that they could work up to

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Speaker 5: it is really the thing.

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Speaker 6: That's why it's like low key a little fubu for

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Speaker 6: us like four podcast there's bipodcasts because we knew it

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Speaker 6: costs too much to make something look nice.

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Speaker 4: So what about what's the other revenue models? You have

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Speaker 4: brand partnerships.

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Speaker 6: Yeah, so that actually worked out for us really well

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00:20:14,720 --> 00:20:18,920
Speaker 6: because we started learning what we were spending money in

441
00:20:19,240 --> 00:20:22,640
Speaker 6: and what was costing us the most monthly, quarterly, and annually.

442
00:20:23,320 --> 00:20:25,040
Speaker 5: One thing that was happening was lenses.

443
00:20:25,200 --> 00:20:29,440
Speaker 6: So al and Mike's so Alex literally started reaching out

444
00:20:29,520 --> 00:20:32,160
Speaker 6: to all of the companies that you know, we're big

445
00:20:32,160 --> 00:20:35,239
Speaker 6: in cameras, big in audio and being like, Yo, this

446
00:20:35,320 --> 00:20:37,439
Speaker 6: is our studio, everybody's gonna use it. You need to

447
00:20:37,440 --> 00:20:41,080
Speaker 6: be giving us free shit. Shout out to Tiana, she

448
00:20:41,240 --> 00:20:42,120
Speaker 6: was managing.

449
00:20:41,840 --> 00:20:42,679
Speaker 2: Our exactly like that.

450
00:20:42,760 --> 00:20:46,040
Speaker 7: But basically whatever, Like I went to a lot of

451
00:20:46,040 --> 00:20:49,280
Speaker 7: those conventions where it's like you have all of the camera,

452
00:20:49,600 --> 00:20:52,280
Speaker 7: audio lighting, all those playbill and just face to face

453
00:20:52,280 --> 00:20:53,520
Speaker 7: and it's the best thing. And then you tell them

454
00:20:53,520 --> 00:20:55,520
Speaker 7: about the studio and then they want to have a

455
00:20:55,560 --> 00:20:58,439
Speaker 7: relationship with you because they know that, hey, if you

456
00:20:59,040 --> 00:21:01,359
Speaker 7: have a show like ey and Net bringing all these people,

457
00:21:01,520 --> 00:21:04,919
Speaker 7: people are also looking at how it's being done. And

458
00:21:05,000 --> 00:21:09,120
Speaker 7: so so we have a brand partnership with Sigma, black Magic,

459
00:21:09,720 --> 00:21:14,000
Speaker 7: even Water, our soda. Like we have partnerships like that

460
00:21:14,040 --> 00:21:16,920
Speaker 7: because people know that people are going to come in here,

461
00:21:16,960 --> 00:21:18,400
Speaker 7: look around and see what's being used.

462
00:21:18,440 --> 00:21:20,800
Speaker 2: Sigma for the lens, black Magic's the camera. Yep, what

463
00:21:20,840 --> 00:21:23,240
Speaker 2: about we are we here? And I don't even mentioned

464
00:21:23,280 --> 00:21:25,080
Speaker 2: them for them, No, not not yet, not yet.

465
00:21:25,119 --> 00:21:29,040
Speaker 7: We had road, I thought a road for our wireless mics.

466
00:21:29,960 --> 00:21:31,200
Speaker 2: This pH water.

467
00:21:31,800 --> 00:21:33,120
Speaker 5: But like that's the thing.

468
00:21:33,240 --> 00:21:35,159
Speaker 6: We found out how much we were spending in like

469
00:21:35,280 --> 00:21:38,920
Speaker 6: beverages alone, and it was like what, like we this

470
00:21:38,960 --> 00:21:41,440
Speaker 6: is too much money. So now we probably saved twenty

471
00:21:41,520 --> 00:21:44,240
Speaker 6: thousand dollars a year across the studios just having free

472
00:21:44,280 --> 00:21:47,600
Speaker 6: beverages for clients, which is just it's a small little

473
00:21:47,680 --> 00:21:49,040
Speaker 6: thing that you don't think about.

474
00:21:49,160 --> 00:21:50,800
Speaker 5: But like truly that was it.

475
00:21:51,040 --> 00:21:53,840
Speaker 6: I mean the next one, like I'm working on as

476
00:21:53,840 --> 00:21:54,800
Speaker 6: a wayfair partnership.

477
00:21:54,800 --> 00:21:56,680
Speaker 5: We spent mad bread and like furniture.

478
00:21:56,920 --> 00:21:59,919
Speaker 6: And I learned that from even you know, working with

479
00:22:00,040 --> 00:22:03,320
Speaker 6: Kenya Barris. Rich niggas don't pay for nothing. They don't

480
00:22:03,320 --> 00:22:05,639
Speaker 6: pay for who was nothing. They put them credits right

481
00:22:05,720 --> 00:22:08,560
Speaker 6: in your account. And the more I've been around wealthy

482
00:22:08,600 --> 00:22:12,440
Speaker 6: people that strategy. And it's not like Kenya Barras, the

483
00:22:12,440 --> 00:22:16,640
Speaker 6: one hundred millionaire Times Over is hounding down Uber. Your

484
00:22:16,640 --> 00:22:19,760
Speaker 6: team is figuring out how to use your platform, your

485
00:22:19,800 --> 00:22:22,280
Speaker 6: influence and be like, Yeah, you want this person to

486
00:22:22,320 --> 00:22:24,879
Speaker 6: be writing in these types of SUVs, they should have this.

487
00:22:25,320 --> 00:22:27,600
Speaker 6: It's like, that's the thing. So Alex and I kind

488
00:22:27,600 --> 00:22:29,640
Speaker 6: of had to learn how to do that. We've never

489
00:22:29,680 --> 00:22:31,760
Speaker 6: paid for marketing or prs, so it's like, Okay, how

490
00:22:31,760 --> 00:22:34,080
Speaker 6: are we supposed to do this? So using our own

491
00:22:34,119 --> 00:22:35,880
Speaker 6: profile to kind of leverage everything else.

492
00:22:36,040 --> 00:22:37,879
Speaker 1: So let's talk about Kenya barrass I mean, this is

493
00:22:37,920 --> 00:22:40,720
Speaker 1: obviously a relationship. When I think of you, I mean

494
00:22:40,760 --> 00:22:42,960
Speaker 1: the first time I met you, it's always been about

495
00:22:43,000 --> 00:22:45,560
Speaker 1: the business of podcasts. It's always been business with you

496
00:22:45,640 --> 00:22:49,280
Speaker 1: in in podcasts And specifically, how did you develop that

497
00:22:49,359 --> 00:22:52,240
Speaker 1: relationship and what do you currently exist in in the

498
00:22:52,320 --> 00:22:54,159
Speaker 1: Keny Barras Yeah world.

499
00:22:54,800 --> 00:22:57,959
Speaker 5: So I was at a party.

500
00:22:58,880 --> 00:23:02,520
Speaker 6: I walked in and Kenya was the first person there

501
00:23:02,960 --> 00:23:06,119
Speaker 6: and he was like, yo, are you Are you horrible decisions?

502
00:23:06,119 --> 00:23:06,760
Speaker 5: Are you easy?

503
00:23:07,680 --> 00:23:11,639
Speaker 6: And he said I'm Kenya Barris and I'm like, uh, nigga,

504
00:23:11,680 --> 00:23:14,440
Speaker 6: I know, And he asked me to take a picture,

505
00:23:14,480 --> 00:23:17,600
Speaker 6: which I thought was hilarious. He's like, bruh, you dubbed

506
00:23:17,640 --> 00:23:19,679
Speaker 6: me because he asked for tickets to his show in

507
00:23:19,840 --> 00:23:22,119
Speaker 6: LA and I like wrote back or some shit, and

508
00:23:22,119 --> 00:23:23,520
Speaker 6: I said it was sold out and he wanted to

509
00:23:23,520 --> 00:23:24,600
Speaker 6: bring people from his office.

510
00:23:24,640 --> 00:23:27,040
Speaker 5: They loved Horrible. So we start vibing.

511
00:23:27,080 --> 00:23:30,760
Speaker 6: He tells me about it an audible deal and he's like, yo,

512
00:23:30,840 --> 00:23:32,880
Speaker 6: I need someone to run it, like I'm filming TV,

513
00:23:33,400 --> 00:23:36,080
Speaker 6: I'm my music division, Like I want someone to run it.

514
00:23:36,640 --> 00:23:39,879
Speaker 6: And I honestly believe that WTF Media. If not for

515
00:23:39,960 --> 00:23:43,720
Speaker 6: being built that six months prior, there was no way

516
00:23:43,760 --> 00:23:46,320
Speaker 6: I could have done that job. So and Alex helped

517
00:23:46,359 --> 00:23:49,000
Speaker 6: me so much. So basically took on the job making

518
00:23:49,040 --> 00:23:52,960
Speaker 6: podcasts easy, but when it came to building the landscape difficult.

519
00:23:53,240 --> 00:23:56,040
Speaker 6: And it's great because I've literally funded all my businesses

520
00:23:56,119 --> 00:23:58,880
Speaker 6: down to my TV show through the others. So Horrible

521
00:23:58,880 --> 00:24:03,240
Speaker 6: brought me to Kenya Barras. Then we've got to build studios.

522
00:24:04,280 --> 00:24:08,400
Speaker 6: I hire Alex. Alex becomes you know, the audio producer

523
00:24:08,440 --> 00:24:11,920
Speaker 6: for all of the projects and building out structurally how

524
00:24:11,960 --> 00:24:12,560
Speaker 6: things will look.

525
00:24:12,600 --> 00:24:12,760
Speaker 5: You know.

526
00:24:12,840 --> 00:24:15,560
Speaker 6: We created a sound system for him in his Loft,

527
00:24:15,560 --> 00:24:17,879
Speaker 6: which was the studio that Gangster Grills was filmed out of.

528
00:24:18,280 --> 00:24:21,920
Speaker 6: WTF Media then produced Gangster Grills because I had to hire.

529
00:24:22,200 --> 00:24:25,240
Speaker 5: You know, a team. So it's been great.

530
00:24:25,320 --> 00:24:27,680
Speaker 6: Right now, I mean, I'm working on Kenya's other podcasts

531
00:24:27,720 --> 00:24:30,760
Speaker 6: for Audible and producing all them, eping them, and it's

532
00:24:30,800 --> 00:24:34,800
Speaker 6: an amazing relationship and partnership because what he really showed

533
00:24:34,840 --> 00:24:40,679
Speaker 6: me is that you can you can't exist outside of

534
00:24:40,720 --> 00:24:45,080
Speaker 6: your element. Kenya hired a podcaster to run his podcast division,

535
00:24:45,119 --> 00:24:47,040
Speaker 6: and it was the smartest thing he could have done,

536
00:24:47,200 --> 00:24:50,080
Speaker 6: because whenever I was on zooms and meetings for him,

537
00:24:50,560 --> 00:24:52,600
Speaker 6: it was all film and TV people, and they're talking

538
00:24:52,640 --> 00:24:55,280
Speaker 6: in movie and TV language. They're thinking, we have to

539
00:24:55,320 --> 00:24:56,920
Speaker 6: spend twenty thousand dollars a shoot.

540
00:24:56,920 --> 00:24:59,399
Speaker 5: I know that's not true. You've given me millions of

541
00:24:59,400 --> 00:25:03,040
Speaker 5: dollars in a book. I don't like Nigo, but like

542
00:25:03,080 --> 00:25:04,320
Speaker 5: it's really that type of shit.

543
00:25:04,480 --> 00:25:07,480
Speaker 6: These big entities and these big companies don't understand how

544
00:25:07,600 --> 00:25:11,600
Speaker 6: rat gross grassroots podcasting is. So when I came in,

545
00:25:11,640 --> 00:25:15,199
Speaker 6: I was able to really reinvent that for him and

546
00:25:15,280 --> 00:25:17,800
Speaker 6: really show like, hey, like this is what we should

547
00:25:17,840 --> 00:25:20,280
Speaker 6: be doing. And it's been amazing like, I mean, I

548
00:25:20,280 --> 00:25:23,080
Speaker 6: posted a picture with Malcolm gladwellman him the other day

549
00:25:23,080 --> 00:25:25,560
Speaker 6: and I'm like, I cannot believe podcasting brought me here, brouh,

550
00:25:25,600 --> 00:25:29,119
Speaker 6: Like it's it's a trip, because what's happening now people

551
00:25:29,160 --> 00:25:31,680
Speaker 6: like us that were normal people that became famous for

552
00:25:31,760 --> 00:25:36,760
Speaker 6: podcasting are the outliers. Word to Malcolm Gladwell but like, seriously,

553
00:25:36,800 --> 00:25:40,200
Speaker 6: now it's the celebrities. And the celebrities are getting two

554
00:25:40,240 --> 00:25:42,639
Speaker 6: million dollars to make a show and they're probably going

555
00:25:42,720 --> 00:25:45,480
Speaker 6: to spend half a million in production. That's crazy. Making

556
00:25:45,480 --> 00:25:47,560
Speaker 6: a podcast for a year does not cost that much.

557
00:25:48,240 --> 00:25:49,680
Speaker 6: But you give me half of it, I'll tell you

558
00:25:49,720 --> 00:25:51,840
Speaker 6: where to do it. And that's really what's happening, you know.

559
00:25:52,200 --> 00:25:54,520
Speaker 6: So Alex and I have made our most money from

560
00:25:54,560 --> 00:25:57,520
Speaker 6: the largest deals like that, not particularly Kenya Barris, like

561
00:25:57,560 --> 00:26:01,720
Speaker 6: I'm salaried, right, but stuff like that. It's the big

562
00:26:01,760 --> 00:26:04,640
Speaker 6: company that comes in, Like yo, let's just say it's

563
00:26:04,640 --> 00:26:06,160
Speaker 6: a bank. We had a meeting with a bank, right,

564
00:26:06,320 --> 00:26:08,240
Speaker 6: huge bank. I would say, we all probably have the

565
00:26:08,280 --> 00:26:11,320
Speaker 6: card in our wallet. They were given a certain amount

566
00:26:11,320 --> 00:26:14,520
Speaker 6: of money a year to make financial videos for kids,

567
00:26:15,480 --> 00:26:17,879
Speaker 6: so they know exactly how much they have, Hey, what

568
00:26:17,880 --> 00:26:18,520
Speaker 6: do we do with this?

569
00:26:18,600 --> 00:26:20,679
Speaker 5: It's a six figure number. I'm gonna tell you what

570
00:26:20,760 --> 00:26:22,399
Speaker 5: to do. I'm gonna probably give you fifteen hundred to

571
00:26:22,440 --> 00:26:24,919
Speaker 5: go home with. So you felt like you saved. But

572
00:26:24,960 --> 00:26:26,159
Speaker 5: at the end of the day, like you.

573
00:26:26,160 --> 00:26:27,400
Speaker 2: Didn't tell them your leader.

574
00:26:28,359 --> 00:26:28,920
Speaker 5: What do you mean?

575
00:26:29,400 --> 00:26:30,679
Speaker 1: Like you said you know what to do with it?

576
00:26:30,760 --> 00:26:32,120
Speaker 1: Like you didn't tell them, Oh, I know the guys

577
00:26:32,160 --> 00:26:32,760
Speaker 1: you should call.

578
00:26:33,040 --> 00:26:37,119
Speaker 6: They already had their It was a sponsored podcast by Bleep.

579
00:26:37,560 --> 00:26:39,680
Speaker 6: But it's it's things like that. It's like being able

580
00:26:39,720 --> 00:26:42,960
Speaker 6: to be trusted by companies. So that type of partnership

581
00:26:43,000 --> 00:26:45,800
Speaker 6: is like, really what makes us money. Granted, being in

582
00:26:45,840 --> 00:26:48,159
Speaker 6: here is amazing, and making people's dreams come true by

583
00:26:48,160 --> 00:26:50,320
Speaker 6: them having their own show and finding voices dope too,

584
00:26:50,359 --> 00:26:52,000
Speaker 6: but it's the big fucking bucks.

585
00:26:52,200 --> 00:26:54,280
Speaker 4: So when you say that way, you are consultant to

586
00:26:54,840 --> 00:26:59,440
Speaker 4: people companies to consult on their podcast divisions pretty much.

587
00:26:59,480 --> 00:27:01,320
Speaker 6: I mean, as a production company, that's what we do,

588
00:27:01,400 --> 00:27:03,119
Speaker 6: and we take a call, right, it's like we figure

589
00:27:03,119 --> 00:27:05,119
Speaker 6: out your needs, we figure out you're going to build something,

590
00:27:05,280 --> 00:27:08,080
Speaker 6: and they probably asked two other companies.

591
00:27:07,720 --> 00:27:11,520
Speaker 7: So you're shooting it for them. Shooting is start to finish.

592
00:27:11,920 --> 00:27:13,760
Speaker 7: Like they just have an idea and they're like, hey,

593
00:27:13,760 --> 00:27:16,640
Speaker 7: can you make it happen? So we'll come up with concept,

594
00:27:16,720 --> 00:27:18,440
Speaker 7: how it's going to be shot, the look of it,

595
00:27:19,000 --> 00:27:20,840
Speaker 7: shoot it, edit it, delivered it to it.

596
00:27:20,960 --> 00:27:22,479
Speaker 5: Might even pair you with a co host. We might

597
00:27:22,520 --> 00:27:23,560
Speaker 5: say we know people you.

598
00:27:23,520 --> 00:27:24,440
Speaker 2: Make social clips?

599
00:27:24,640 --> 00:27:28,280
Speaker 4: Yeah, everything, so all right, how did you market yourself

600
00:27:28,280 --> 00:27:29,640
Speaker 4: to major corporations there?

601
00:27:30,480 --> 00:27:33,920
Speaker 6: So how that ended up happening was truly from clients.

602
00:27:34,320 --> 00:27:38,800
Speaker 6: I think the first time I saw it happened was, oh,

603
00:27:38,840 --> 00:27:40,560
Speaker 6: I think you might remember, well, we had a client

604
00:27:40,640 --> 00:27:45,120
Speaker 6: work for something like Lululemon, and do you remember him,

605
00:27:45,240 --> 00:27:47,560
Speaker 6: the dude that was riding the bike here? Lulu Lemon

606
00:27:47,800 --> 00:27:51,320
Speaker 6: and then Lulu Lemon had money to make videos, but

607
00:27:51,400 --> 00:27:53,440
Speaker 6: they didn't know how to create those videos. And we've

608
00:27:53,440 --> 00:27:55,680
Speaker 6: got the mobile team, we got the dps. Right, It's

609
00:27:55,720 --> 00:27:57,800
Speaker 6: like something like that. Or it could be even a

610
00:27:57,840 --> 00:27:59,879
Speaker 6: bank teller and she works at Bank of It May

611
00:28:00,000 --> 00:28:02,720
Speaker 6: America and she knows that they have money for creators.

612
00:28:02,720 --> 00:28:06,359
Speaker 6: It's like everybody in here also like it's just like

613
00:28:06,440 --> 00:28:08,760
Speaker 6: kind of afro Tech. If you go to afro Tech,

614
00:28:08,800 --> 00:28:10,560
Speaker 6: you have all of these companies that put the black

615
00:28:10,600 --> 00:28:13,480
Speaker 6: people out there to say, hey, go figure out, you know,

616
00:28:13,640 --> 00:28:15,560
Speaker 6: how to make something creative. This is the budget we

617
00:28:15,600 --> 00:28:18,000
Speaker 6: have towards it. So when these podcasters are coming in,

618
00:28:18,280 --> 00:28:20,679
Speaker 6: they have a production company, which is us, who can

619
00:28:20,720 --> 00:28:22,760
Speaker 6: actually go and talk to your company about how much

620
00:28:22,800 --> 00:28:26,080
Speaker 6: we need so we can set whatever it is, whatever

621
00:28:26,119 --> 00:28:29,199
Speaker 6: it is that they tell us they have the expenditure for.

622
00:28:29,680 --> 00:28:31,880
Speaker 1: So you guys, I mean that's from the consulting side.

623
00:28:32,240 --> 00:28:34,840
Speaker 1: Was the ever thought to say we could be our

624
00:28:34,880 --> 00:28:36,159
Speaker 1: own network of shows?

625
00:28:36,400 --> 00:28:36,520
Speaker 2: Right?

626
00:28:36,520 --> 00:28:39,360
Speaker 1: Because I know obviously there's a relationship with Black Effect,

627
00:28:39,400 --> 00:28:42,760
Speaker 1: but you have direct relationships with people coming in here.

628
00:28:43,000 --> 00:28:43,720
Speaker 5: We talked about it.

629
00:28:43,760 --> 00:28:46,680
Speaker 1: You see talent coming in, is it ever you know what,

630
00:28:46,760 --> 00:28:47,880
Speaker 1: we could create our own thing.

631
00:28:50,240 --> 00:28:54,960
Speaker 7: We've thought about it and working with someone who's also

632
00:28:55,080 --> 00:28:58,640
Speaker 7: talent and having to you know, it's a headache.

633
00:28:58,720 --> 00:29:00,800
Speaker 2: It's a headache and I didn't want to take it

634
00:29:00,880 --> 00:29:01,600
Speaker 2: that we have to.

635
00:29:01,560 --> 00:29:04,480
Speaker 5: Fill the team out so much. Do y'all know this?

636
00:29:04,760 --> 00:29:06,760
Speaker 5: And it's like if you're not proposed interested in here?

637
00:29:07,120 --> 00:29:09,400
Speaker 7: So it's like if you if you're a podcast network,

638
00:29:09,400 --> 00:29:13,080
Speaker 7: you're responsible for growing their show, getting sponsors, advertisers for

639
00:29:13,120 --> 00:29:17,160
Speaker 7: their shows, and like keeping them happy and so we're

640
00:29:17,320 --> 00:29:19,760
Speaker 7: breaking our back just running this business. I don't think

641
00:29:19,800 --> 00:29:23,840
Speaker 7: I have the bandwidth to also make sure every show

642
00:29:23,920 --> 00:29:26,720
Speaker 7: is happy and we're delivering in the way we should be.

643
00:29:26,880 --> 00:29:29,440
Speaker 6: And keep in mind, what are they gonna want you

644
00:29:29,560 --> 00:29:31,200
Speaker 6: joined WTF Media's network?

645
00:29:31,400 --> 00:29:33,200
Speaker 5: Who do you want to help you? Every single week?

646
00:29:33,560 --> 00:29:38,520
Speaker 6: Alex and weazy because truth be told with Charlemagne. Charlemagne

647
00:29:38,600 --> 00:29:41,640
Speaker 6: is so big that no one is expecting him to

648
00:29:41,680 --> 00:29:43,600
Speaker 6: answer the phone, which is why I'm always in fucking

649
00:29:43,600 --> 00:29:46,040
Speaker 6: shock when he does, Like I don't want to call

650
00:29:46,080 --> 00:29:48,480
Speaker 6: this nigga for extra Black Effect tickets, but if I.

651
00:29:48,440 --> 00:29:49,520
Speaker 5: Did, he gonna pick up.

652
00:29:49,760 --> 00:29:52,760
Speaker 6: Like I think that that's what makes Charlemane so great

653
00:29:52,760 --> 00:29:55,000
Speaker 6: to people who know him. But like Alex and I

654
00:29:55,040 --> 00:29:57,840
Speaker 6: can't do that because we're still growing, like we don't

655
00:29:57,880 --> 00:29:59,800
Speaker 6: have it. And I think if we started in a

656
00:29:59,800 --> 00:30:02,120
Speaker 6: netw work with just five shows, they're going to want

657
00:30:02,200 --> 00:30:03,560
Speaker 6: us to make those shows.

658
00:30:03,760 --> 00:30:04,680
Speaker 5: Now, how can I do that?

659
00:30:04,840 --> 00:30:07,120
Speaker 6: I'm doing horrible I'm filming a fucking TV show, I'm

660
00:30:07,120 --> 00:30:08,040
Speaker 6: working on Kenya's shit.

661
00:30:08,240 --> 00:30:10,240
Speaker 5: I'm running this business to with Alex. It's hard.

662
00:30:10,480 --> 00:30:13,720
Speaker 6: He's got brilliant flagrant in his own projects. So if

663
00:30:13,720 --> 00:30:17,080
Speaker 6: we can't deliver, then our network fails. We've already seen

664
00:30:17,080 --> 00:30:19,520
Speaker 6: it happen, and it's like, you can expect too much

665
00:30:19,560 --> 00:30:22,920
Speaker 6: from the head of the network. So I don't necessarily

666
00:30:22,960 --> 00:30:26,120
Speaker 6: think just because we have the resources, that means we need.

667
00:30:26,040 --> 00:30:28,240
Speaker 5: To jump in everything. I want to jump into the.

668
00:30:28,200 --> 00:30:31,640
Speaker 6: Money maker, not the thing that's going to take me time. However,

669
00:30:31,880 --> 00:30:34,960
Speaker 6: one thing I did learn from Kenya. When Kenya saw

670
00:30:35,000 --> 00:30:37,120
Speaker 6: a clip of my TV show that I do on Fuse,

671
00:30:37,800 --> 00:30:39,080
Speaker 6: he called me and said.

672
00:30:39,480 --> 00:30:41,920
Speaker 5: Why are you doing that? Like, is that not exhausting?

673
00:30:42,560 --> 00:30:44,000
Speaker 5: I was like, yeah, it is, like I'm on set

674
00:30:44,000 --> 00:30:47,160
Speaker 5: fourteen hours a day. It's exhausting. It was weezy. One day.

675
00:30:47,200 --> 00:30:49,360
Speaker 6: You will learn that producing is going to make you

676
00:30:49,400 --> 00:30:51,920
Speaker 6: this promote money. You can make twenty things at the

677
00:30:51,960 --> 00:30:54,400
Speaker 6: same time and not be tied. You put your name

678
00:30:54,400 --> 00:30:56,000
Speaker 6: on something. That's what you need to grow to.

679
00:30:56,960 --> 00:30:59,520
Speaker 5: And that taught me a lot because Alex has been

680
00:30:59,560 --> 00:31:00,400
Speaker 5: working on that and.

681
00:31:00,680 --> 00:31:01,560
Speaker 2: Being behind a camera.

682
00:31:01,680 --> 00:31:05,320
Speaker 7: Yeah, right, Like, I produce probably I'm up to five

683
00:31:05,400 --> 00:31:08,840
Speaker 7: shows now and it's like sometimes silent, sometimes I'm out there,

684
00:31:08,840 --> 00:31:12,480
Speaker 7: but it's like that's that's what I like to do,

685
00:31:12,640 --> 00:31:14,360
Speaker 7: and so that's why I feel most comfortable. And it's

686
00:31:14,400 --> 00:31:17,960
Speaker 7: also it allows me to stretch myself as thin as possible.

687
00:31:18,040 --> 00:31:19,360
Speaker 2: I can really.

688
00:31:21,040 --> 00:31:23,520
Speaker 7: Produce at the quality in which I want to produce

689
00:31:23,520 --> 00:31:26,760
Speaker 7: at being a producer. If I tried to be talent

690
00:31:26,840 --> 00:31:27,880
Speaker 7: and a producer, I wouldn't be.

691
00:31:27,840 --> 00:31:29,680
Speaker 2: Able to do it. How much of a shift with

692
00:31:29,720 --> 00:31:32,200
Speaker 2: that is that for you? Right? Always? I mean for

693
00:31:32,240 --> 00:31:35,600
Speaker 2: you eight years now horrible? Or is it nine eight

694
00:31:35,720 --> 00:31:36,120
Speaker 2: years of.

695
00:31:36,080 --> 00:31:39,040
Speaker 1: Being face front you have to show on fuse obviously

696
00:31:39,040 --> 00:31:42,000
Speaker 1: other things going on. Is that something you want to

697
00:31:42,040 --> 00:31:44,320
Speaker 1: shift to? Or are we like, what are we doing?

698
00:31:44,360 --> 00:31:45,920
Speaker 1: We trying to find the balance in between the booth.

699
00:31:46,040 --> 00:31:49,560
Speaker 6: I'll be honest, I'm I'm thirty three. I'm very confused.

700
00:31:50,120 --> 00:31:51,720
Speaker 6: I make a lot of money, and I don't know

701
00:31:51,760 --> 00:31:55,200
Speaker 6: how I make money. I really don't know what's feeding

702
00:31:55,200 --> 00:31:58,719
Speaker 6: it the most. For example, horrible Decisions used to make

703
00:31:58,760 --> 00:32:02,080
Speaker 6: more money than WTF anymore. Now this business has grown

704
00:32:02,120 --> 00:32:05,560
Speaker 6: so much. Dit I mean, actually maybe gross, I would say,

705
00:32:05,600 --> 00:32:07,440
Speaker 6: because you know, horrible we split it down the middle.

706
00:32:07,680 --> 00:32:10,000
Speaker 6: We're paying employees here, we're buying equipment where you're starting

707
00:32:10,040 --> 00:32:13,040
Speaker 6: new studios, So maybe there's you know, some leeway there.

708
00:32:13,040 --> 00:32:16,640
Speaker 6: But for me, Kenya wouldn't have known me if I

709
00:32:16,720 --> 00:32:18,200
Speaker 6: wasn't in front of the camera.

710
00:32:18,280 --> 00:32:19,840
Speaker 5: Right I'm producing all this shit for him.

711
00:32:20,320 --> 00:32:22,880
Speaker 6: But at the same time, I feel like I'm getting

712
00:32:22,920 --> 00:32:24,560
Speaker 6: my name out there because I'm in front.

713
00:32:24,400 --> 00:32:25,000
Speaker 5: Of this camera.

714
00:32:25,360 --> 00:32:27,960
Speaker 6: So I'm a little bit scared to completely make it

715
00:32:28,040 --> 00:32:30,560
Speaker 6: obsolete because I don't know what'll happen. I think I

716
00:32:30,600 --> 00:32:32,640
Speaker 6: need a few more years under my belt in production.

717
00:32:33,640 --> 00:32:37,000
Speaker 6: What's also a little bit scary is everybody knows me

718
00:32:37,040 --> 00:32:40,960
Speaker 6: from sex everybody. Even the TV show is about business,

719
00:32:41,200 --> 00:32:42,360
Speaker 6: but it's called Sex Sells.

720
00:32:42,520 --> 00:32:44,360
Speaker 5: We talk about money so much on there. People don't

721
00:32:44,360 --> 00:32:45,040
Speaker 5: even realize it.

722
00:32:45,520 --> 00:32:49,680
Speaker 6: But I think it's just confusing me a little bit

723
00:32:49,680 --> 00:32:51,480
Speaker 6: in this point in time, because the more as I

724
00:32:51,480 --> 00:32:54,120
Speaker 6: grow as an entrepreneur, the more nervous I get to

725
00:32:54,240 --> 00:32:59,440
Speaker 6: completely being back. I know that the marketing is keeping

726
00:32:59,440 --> 00:33:01,480
Speaker 6: people coming in the door when I'm in front of

727
00:33:01,480 --> 00:33:01,920
Speaker 6: the camera.

728
00:33:02,440 --> 00:33:04,320
Speaker 5: I'm just scared. I know we get word of mouth,

729
00:33:04,360 --> 00:33:05,120
Speaker 5: I know people walk by.

730
00:33:05,160 --> 00:33:08,200
Speaker 6: I know there's mad referrals, But something about Wheezy and

731
00:33:08,240 --> 00:33:11,080
Speaker 6: not Gila that's my name is keeping people in. It's

732
00:33:11,120 --> 00:33:14,640
Speaker 6: keeping people attached to me, you know. So I don't know.

733
00:33:14,720 --> 00:33:17,280
Speaker 6: I don't know my sauce without my persona.

734
00:33:18,560 --> 00:33:22,400
Speaker 2: So it's honest, how much revenue is it actually bringing in?

735
00:33:23,160 --> 00:33:28,440
Speaker 6: So we twenty twenty three made our first million one

736
00:33:28,440 --> 00:33:33,880
Speaker 6: point two, thank you, and literally twenty twenty two our

737
00:33:33,920 --> 00:33:34,920
Speaker 6: earnings were.

738
00:33:34,760 --> 00:33:37,520
Speaker 5: In the five hundreds. Before that it was two.

739
00:33:37,600 --> 00:33:42,840
Speaker 6: So it literally doubles every year, right, And when I

740
00:33:42,880 --> 00:33:47,320
Speaker 6: saw those numbers changing, because Horrible makes money, but not

741
00:33:47,480 --> 00:33:50,840
Speaker 6: that much in that fast it took. It's a slow

742
00:33:51,480 --> 00:33:54,800
Speaker 6: you know, what's the word I'm looking for, slow grind

743
00:33:54,880 --> 00:33:56,920
Speaker 6: for podcasting, right, because you have to do so many

744
00:33:56,920 --> 00:33:58,680
Speaker 6: things to make money for a podcast.

745
00:33:58,840 --> 00:34:00,120
Speaker 5: You don't just make money for that.

746
00:34:00,480 --> 00:34:02,280
Speaker 6: Y'all know that you got to get on the road,

747
00:34:02,520 --> 00:34:04,240
Speaker 6: You got to get the merch, you got to do

748
00:34:04,280 --> 00:34:06,920
Speaker 6: the speaking engagements. People ain't putting that motherfucking work in

749
00:34:07,000 --> 00:34:09,680
Speaker 6: and that's why Horrible really did well. I don't know

750
00:34:09,719 --> 00:34:11,719
Speaker 6: another black girl podcast that was on patren. I don't

751
00:34:11,800 --> 00:34:14,040
Speaker 6: even know another black podcast that was on Patreon before us.

752
00:34:14,160 --> 00:34:17,279
Speaker 6: I remember telling Andrew Schultz to make a Patreon and

753
00:34:17,320 --> 00:34:19,000
Speaker 6: that nigga rich as hell, not a.

754
00:34:18,960 --> 00:34:19,759
Speaker 5: Nigga, but.

755
00:34:21,280 --> 00:34:25,000
Speaker 6: Like, it's crazy because we really had to grind that

756
00:34:25,000 --> 00:34:27,239
Speaker 6: shit out. And luckily Mandy and I both were working

757
00:34:27,280 --> 00:34:29,239
Speaker 6: corporate jobs that we fucking hated.

758
00:34:29,080 --> 00:34:30,839
Speaker 5: Because we were like, oh bitch, we getting out this shit.

759
00:34:31,360 --> 00:34:33,880
Speaker 6: But with Alex and I, it's a little bit different

760
00:34:33,920 --> 00:34:37,880
Speaker 6: because our money is coming at larger volumes and quicker

761
00:34:37,880 --> 00:34:40,279
Speaker 6: and I can't recognize it if it's because of our

762
00:34:40,320 --> 00:34:43,960
Speaker 6: own profile because Horrible took so long, or if it's

763
00:34:43,960 --> 00:34:46,360
Speaker 6: truly because this business is that much more of a

764
00:34:46,360 --> 00:34:49,680
Speaker 6: money maker, you know, like it's tough to figure out

765
00:34:49,680 --> 00:34:52,600
Speaker 6: how it's happening. We had someone come in to scale

766
00:34:52,640 --> 00:34:55,200
Speaker 6: the business, which I recommend to anybody to show you

767
00:34:55,239 --> 00:34:57,120
Speaker 6: where you make the most, the times of day you

768
00:34:57,160 --> 00:34:59,920
Speaker 6: make the most, who is spending the most. Things Like

769
00:35:00,320 --> 00:35:04,200
Speaker 6: it's like it's a real investment in figuring out how

770
00:35:04,680 --> 00:35:07,000
Speaker 6: because looking at that number on the tax return was great,

771
00:35:07,000 --> 00:35:09,480
Speaker 6: but it's like, okay, well shit, noh we do it.

772
00:35:09,680 --> 00:35:12,040
Speaker 5: Yeah, Well, earners, what's going on? Listen?

773
00:35:12,200 --> 00:35:16,480
Speaker 1: Eylu is relaunching, revamping, retooling. That's why we're creating a

774
00:35:16,680 --> 00:35:19,160
Speaker 1: new educational experience that's more expansive.

775
00:35:19,320 --> 00:35:21,800
Speaker 4: Shoty telling we got hes twenty twenty three.

776
00:35:22,400 --> 00:35:23,040
Speaker 2: We got a lot.

777
00:35:23,120 --> 00:35:25,279
Speaker 4: It's still a lot planning for you guys, So you

778
00:35:25,360 --> 00:35:29,400
Speaker 4: know that EYLU already includes monthly financial planning calls with ME,

779
00:35:29,560 --> 00:35:32,680
Speaker 4: book Club calls with Troy, real estate calls with MG

780
00:35:32,800 --> 00:35:36,480
Speaker 4: the Mortgage Got access to the Home Buying Blueprint Volume

781
00:35:36,560 --> 00:35:37,480
Speaker 4: one and Volume two.

782
00:35:37,760 --> 00:35:38,279
Speaker 2: Part of the.

783
00:35:38,320 --> 00:35:42,239
Speaker 4: Revamp will include twenty seven local chapters from across the

784
00:35:42,320 --> 00:35:46,359
Speaker 4: United States, live interactive teaching, hands on not just pre

785
00:35:46,400 --> 00:35:51,239
Speaker 4: recorded videos, plus fifteen brand new curriculums.

786
00:35:51,239 --> 00:35:52,840
Speaker 2: The biggest just got bigger.

787
00:35:53,360 --> 00:35:58,560
Speaker 8: Head over to Eyluniversity dot com. That's EYL you n

788
00:35:58,760 --> 00:36:03,600
Speaker 8: I ve are si y dot com?

789
00:36:04,000 --> 00:36:06,960
Speaker 2: See it? Yeah? Time? What is it? That is it?

790
00:36:07,000 --> 00:36:09,880
Speaker 1: The weekends? Like what times a day? Who are the

791
00:36:09,880 --> 00:36:11,319
Speaker 1: people that you're making the most with?

792
00:36:12,680 --> 00:36:13,439
Speaker 5: Weekends are dead?

793
00:36:13,840 --> 00:36:14,680
Speaker 2: Weekends are dead?

794
00:36:15,000 --> 00:36:15,799
Speaker 5: Not dead dead.

795
00:36:16,239 --> 00:36:19,279
Speaker 2: I mean yeah, we're busier on weekdays.

796
00:36:20,200 --> 00:36:20,439
Speaker 5: Yeah.

797
00:36:20,480 --> 00:36:22,719
Speaker 6: The daytime hours, that's the you know, the people that

798
00:36:22,760 --> 00:36:24,360
Speaker 6: wants to be a podcast are probably the ones that

799
00:36:24,400 --> 00:36:26,960
Speaker 6: don't have a nine to five. They're the content creator

800
00:36:27,360 --> 00:36:29,200
Speaker 6: that wants to do their shit in the day. Even

801
00:36:29,239 --> 00:36:31,279
Speaker 6: your guests, y'all know this. They don't want to come

802
00:36:31,280 --> 00:36:33,279
Speaker 6: at night. Everybody wants to be done just like a

803
00:36:33,280 --> 00:36:36,799
Speaker 6: regular job. Now from about five to ten pm, we

804
00:36:36,920 --> 00:36:39,600
Speaker 6: get the person that is working the day job right,

805
00:36:39,719 --> 00:36:41,640
Speaker 6: Like I remember the last time I was coming in

806
00:36:41,640 --> 00:36:43,320
Speaker 6: here late at night, I walked my dog in the area.

807
00:36:43,360 --> 00:36:46,920
Speaker 6: I saw a dude literally ripping off a Chipotle outfit

808
00:36:47,120 --> 00:36:48,840
Speaker 6: and jumping in the studio, and I thought it was

809
00:36:48,880 --> 00:36:51,640
Speaker 6: amazing because it's like, oh damn, you really like coming

810
00:36:51,719 --> 00:36:54,880
Speaker 6: to do this shit. But for us, the weekdays are

811
00:36:54,920 --> 00:36:58,279
Speaker 6: the busiest. The people that are spending the most are

812
00:36:59,280 --> 00:37:03,600
Speaker 6: the podcasts that have multiple shows to put out in

813
00:37:03,640 --> 00:37:05,800
Speaker 6: a week. For example, like, you guys have more sets,

814
00:37:05,800 --> 00:37:07,960
Speaker 6: you're doing different cities, you know what I mean, But

815
00:37:08,120 --> 00:37:11,160
Speaker 6: like you need to put content out someone like y'all.

816
00:37:12,280 --> 00:37:15,319
Speaker 6: And then the companies, so Dear Media has all of

817
00:37:15,360 --> 00:37:18,439
Speaker 6: their shows in New York come to us, So it's

818
00:37:18,480 --> 00:37:22,160
Speaker 6: pretty much whatever they're spending that month on ten shows.

819
00:37:22,200 --> 00:37:26,440
Speaker 6: It's those networks, right, mobile shoots make us the most money.

820
00:37:27,040 --> 00:37:33,280
Speaker 6: And I would then say the shoots that are a series,

821
00:37:34,040 --> 00:37:39,279
Speaker 6: an audible series, an iHeart series, whether it be an

822
00:37:39,400 --> 00:37:42,160
Speaker 6: HBO Max, whatever it is, they're the ones that have

823
00:37:42,320 --> 00:37:44,040
Speaker 6: that huge, crazy budget.

824
00:37:44,480 --> 00:37:46,120
Speaker 2: So like at their media, we'll just use it.

825
00:37:46,239 --> 00:37:49,840
Speaker 1: For example, they come in they have a multiuda shows

826
00:37:50,280 --> 00:37:53,719
Speaker 1: they're blocking off a month of space. How is that

827
00:37:53,760 --> 00:37:56,719
Speaker 1: being booked, like are we doing it weekly, monthly or

828
00:37:56,760 --> 00:37:57,520
Speaker 1: is it like quarterly?

829
00:37:57,560 --> 00:37:58,919
Speaker 2: We need this much space for the quarter.

830
00:37:59,520 --> 00:38:02,000
Speaker 6: It's not really that more than These companies need the leeway.

831
00:38:02,080 --> 00:38:04,319
Speaker 6: So Spotify, for example, came to us and they're like, Yo,

832
00:38:04,880 --> 00:38:08,120
Speaker 6: your shit's booked up, Like we need to be able

833
00:38:08,160 --> 00:38:10,480
Speaker 6: to have some kind of agreement where we can have

834
00:38:10,560 --> 00:38:13,040
Speaker 6: some time. And so I'm like, well, what am I

835
00:38:13,080 --> 00:38:15,640
Speaker 6: supposed to do? Kick out the girl that maybe spend.

836
00:38:15,440 --> 00:38:15,880
Speaker 5: Less than them.

837
00:38:15,880 --> 00:38:19,120
Speaker 6: That's kind of fucked up. So really it's the flexibility.

838
00:38:19,160 --> 00:38:20,800
Speaker 6: They just kind of want that end to end person.

839
00:38:21,160 --> 00:38:24,720
Speaker 6: These companies need the handholding from us. They want a text.

840
00:38:24,920 --> 00:38:27,000
Speaker 5: They don't want to email, you know what I'm saying.

841
00:38:27,120 --> 00:38:31,680
Speaker 6: They need that immediate contact. Like they're like, Yo, we

842
00:38:31,680 --> 00:38:34,000
Speaker 6: got Trevor Noah today. We need it right now, and

843
00:38:34,040 --> 00:38:35,360
Speaker 6: Alex and I got to figure out a way to

844
00:38:35,360 --> 00:38:37,960
Speaker 6: make it work. And hey, maybe we're telling that sixty

845
00:38:37,960 --> 00:38:41,439
Speaker 6: dollars person, we're gonna give you three three sessions right

846
00:38:41,520 --> 00:38:42,920
Speaker 6: not because I want to kick you out, because I

847
00:38:42,960 --> 00:38:45,320
Speaker 6: ain't gonna kick you out, but maybe I need to

848
00:38:45,360 --> 00:38:48,000
Speaker 6: spend more money to move them around to accommodate this

849
00:38:48,080 --> 00:38:50,279
Speaker 6: person because they spend so much. So it's kind of

850
00:38:50,320 --> 00:38:52,520
Speaker 6: just figuring out how to like play that out. But

851
00:38:52,560 --> 00:38:56,640
Speaker 6: that's what these big companies want. They want our personal time.

852
00:38:56,680 --> 00:39:01,040
Speaker 6: They also want more flexibility, and they want you know, counts.

853
00:39:01,080 --> 00:39:03,399
Speaker 6: Just like with y'all, Like if you're buying so many

854
00:39:03,400 --> 00:39:05,000
Speaker 6: hours with us, we hit up ab like.

855
00:39:05,200 --> 00:39:07,080
Speaker 5: You need to buy blocks. You need to buy twenty

856
00:39:07,120 --> 00:39:07,680
Speaker 5: hours upfront.

857
00:39:07,719 --> 00:39:09,799
Speaker 6: You've got the money to spend, right, Like, it makes

858
00:39:09,840 --> 00:39:12,120
Speaker 6: more sense and what could help our business.

859
00:39:11,920 --> 00:39:13,400
Speaker 5: Not like we need to cash because we don't.

860
00:39:14,200 --> 00:39:16,960
Speaker 6: But when you're selling shit like that, right, and you're

861
00:39:17,000 --> 00:39:19,600
Speaker 6: selling blocks at a time, you get some extra capital

862
00:39:19,600 --> 00:39:22,279
Speaker 6: to then open something up quicker. So if I say, hey,

863
00:39:22,560 --> 00:39:25,480
Speaker 6: instead of you paying one hundred dollars an hour for

864
00:39:25,560 --> 00:39:29,839
Speaker 6: ten sessions, why don't you spend ninety dollars an hour

865
00:39:29,840 --> 00:39:31,960
Speaker 6: and buy twenty That's not a big discount, but it's

866
00:39:32,040 --> 00:39:34,560
Speaker 6: enough for someone who has bread and so then we've

867
00:39:34,600 --> 00:39:36,840
Speaker 6: got all this extra money to build a new studio.

868
00:39:37,920 --> 00:39:40,479
Speaker 6: We rarely were paying ourselves back. We just started taking

869
00:39:40,480 --> 00:39:43,600
Speaker 6: a salary. We just took that salary like six months ago.

870
00:39:44,840 --> 00:39:49,319
Speaker 4: So as far as like competition, who's your competition in

871
00:39:49,320 --> 00:39:49,720
Speaker 4: this space?

872
00:39:50,719 --> 00:39:51,040
Speaker 2: None?

873
00:39:51,840 --> 00:39:52,839
Speaker 5: Not in New York.

874
00:39:52,960 --> 00:39:54,040
Speaker 2: I gotta say it with your chest out.

875
00:39:55,400 --> 00:39:57,360
Speaker 6: I mean, I don't want to be rude because my

876
00:39:57,400 --> 00:40:01,320
Speaker 6: co host decided to make a podcast studio, but none.

877
00:40:02,120 --> 00:40:03,880
Speaker 4: So, but do you feel like there's going to be

878
00:40:03,960 --> 00:40:06,440
Speaker 4: Why is there none? Because there's just not enough competition,

879
00:40:06,480 --> 00:40:08,560
Speaker 4: there's not enough studios though, there's no studios that's doing

880
00:40:08,600 --> 00:40:10,320
Speaker 4: it at the highest level, like you guys.

881
00:40:10,920 --> 00:40:13,759
Speaker 7: I'm being hyperbolic. Of course we have competition. There are

882
00:40:13,800 --> 00:40:17,280
Speaker 7: other podcast studios like this wasn't We weren't the first,

883
00:40:17,600 --> 00:40:19,640
Speaker 7: but I just feel like we are doing it the

884
00:40:19,680 --> 00:40:23,680
Speaker 7: best and so the quality shows and people come back.

885
00:40:23,880 --> 00:40:27,279
Speaker 7: Like we don't really have to encourage people, like we said,

886
00:40:27,280 --> 00:40:30,400
Speaker 7: we've never paid money for promotion or anything like that.

887
00:40:30,440 --> 00:40:32,839
Speaker 7: It's like we offer a good service at a great rate,

888
00:40:33,000 --> 00:40:34,799
Speaker 7: and that's what keeps people coming back. I think the

889
00:40:34,880 --> 00:40:38,560
Speaker 7: rate is truly it Like every year we've had to open,

890
00:40:38,800 --> 00:40:42,160
Speaker 7: like had to open another studio because of demand.

891
00:40:42,239 --> 00:40:44,200
Speaker 2: So where's the studios located at right now?

892
00:40:44,560 --> 00:40:48,080
Speaker 7: So we have two here and soho Canal and Broadway.

893
00:40:48,160 --> 00:40:51,880
Speaker 7: We have one in Midtown on thirty eighth and eighth.

894
00:40:51,920 --> 00:40:54,959
Speaker 7: We have LA on Hollywood Boulevard. I forgot the cross

895
00:40:55,000 --> 00:40:55,680
Speaker 7: street on that one.

896
00:40:55,760 --> 00:40:57,720
Speaker 5: And then mobile services in LA and New York.

897
00:40:57,600 --> 00:40:59,920
Speaker 7: And then you know speak, she keeps saying LA and

898
00:41:00,040 --> 00:41:02,399
Speaker 7: New York. We have mobile services country wide.

899
00:41:02,400 --> 00:41:04,880
Speaker 2: You have five five physical locations.

900
00:41:04,960 --> 00:41:09,320
Speaker 7: Yeah, and then we're working on a six where uh, Atlanta.

901
00:41:09,440 --> 00:41:10,239
Speaker 2: Don't want to say yet.

902
00:41:11,080 --> 00:41:13,200
Speaker 5: I just say, because I don't want to go, you should.

903
00:41:12,960 --> 00:41:14,720
Speaker 2: Go to Atlanta. I want to do it in Toronto.

904
00:41:14,760 --> 00:41:16,440
Speaker 5: I think Toronto, Atlanta, thank you?

905
00:41:17,120 --> 00:41:18,080
Speaker 2: Did we have this conversation?

906
00:41:18,280 --> 00:41:20,640
Speaker 9: No, me and you had this conversation conversations. I think

907
00:41:20,640 --> 00:41:24,480
Speaker 9: he's a nut about Toronto. Here's the Toronto no doubts once.

908
00:41:24,560 --> 00:41:29,839
Speaker 9: Toronto is an amazing city. They have a big podcast market, love,

909
00:41:30,360 --> 00:41:31,360
Speaker 9: I have the infrastructure.

910
00:41:31,360 --> 00:41:34,600
Speaker 7: I told her this, Yeah, I called you about I've

911
00:41:34,600 --> 00:41:36,400
Speaker 7: been oh, I've been telling her this forever.

912
00:41:36,600 --> 00:41:38,120
Speaker 2: And I was like, yeah, you should definitely do this.

913
00:41:38,320 --> 00:41:43,080
Speaker 6: Let's talk about two things. Help us earn your leisure. Actually,

914
00:41:43,160 --> 00:41:45,319
Speaker 6: I would love for y'all to dictate where we would

915
00:41:45,360 --> 00:41:48,360
Speaker 6: do it next, because I truly trust y'all's financial advice.

916
00:41:48,360 --> 00:41:50,880
Speaker 6: You both made me money, like seriously, and even when

917
00:41:50,920 --> 00:41:54,000
Speaker 6: I first started listening, and I've heard so many people say, oh,

918
00:41:54,040 --> 00:41:55,520
Speaker 6: they got too big now because you know, you get

919
00:41:55,600 --> 00:42:00,240
Speaker 6: such big names, But those small companies that were making

920
00:42:00,280 --> 00:42:03,080
Speaker 6: money like really helped me out when doing WHF media.

921
00:42:03,120 --> 00:42:05,600
Speaker 6: I really feel like someone listening to this like, yeah,

922
00:42:05,640 --> 00:42:07,960
Speaker 6: sure it's not Steven A. Smith, but maybe they thought

923
00:42:07,960 --> 00:42:09,960
Speaker 6: about starting a brick and mortar space too, And like

924
00:42:10,280 --> 00:42:12,719
Speaker 6: it's that average listener. I'm that average listener, you know.

925
00:42:13,280 --> 00:42:17,000
Speaker 6: So he wants to do Toronto because no podcast.

926
00:42:16,600 --> 00:42:17,359
Speaker 5: Studios are there.

927
00:42:18,280 --> 00:42:21,399
Speaker 6: It makes sense we would make less money there because

928
00:42:21,400 --> 00:42:24,719
Speaker 6: of the conversion, right, but you could, you.

929
00:42:24,719 --> 00:42:26,520
Speaker 4: Could spend you could They have good spending happens in

930
00:42:26,600 --> 00:42:30,000
Speaker 4: Toronto tho, sure, but higher prices people.

931
00:42:29,719 --> 00:42:31,960
Speaker 6: Spend less there. I know that from my live shows.

932
00:42:32,440 --> 00:42:34,480
Speaker 6: Toronto was one of my most packed rooms. We made

933
00:42:34,480 --> 00:42:36,600
Speaker 6: the least because they just spend less there.

934
00:42:36,600 --> 00:42:37,239
Speaker 5: It's just the truth.

935
00:42:37,239 --> 00:42:39,400
Speaker 4: They didn't spend less when we wanted to me we did.

936
00:42:39,440 --> 00:42:42,000
Speaker 4: We did two shows back to back that sold up biggest.

937
00:42:42,120 --> 00:42:43,799
Speaker 4: That was that Mark on Monday. That was the only

938
00:42:43,840 --> 00:42:46,560
Speaker 4: time in history that we had to add an extra show.

939
00:42:46,719 --> 00:42:49,000
Speaker 5: We had a great volume. It was our best show.

940
00:42:49,400 --> 00:42:53,080
Speaker 6: However, the ticket cost was less according to Live Nation

941
00:42:53,200 --> 00:42:54,480
Speaker 6: because of the landscape.

942
00:42:54,480 --> 00:42:56,279
Speaker 4: Well that's what I'm saying, I'm speaking from first hand

943
00:42:56,280 --> 00:42:59,000
Speaker 4: experience because we thow events right, and we dictate the

944
00:42:59,040 --> 00:42:59,680
Speaker 4: ticket prices.

945
00:42:59,719 --> 00:43:00,719
Speaker 2: So London from.

946
00:43:00,880 --> 00:43:03,759
Speaker 4: We live nation, and what I'm saying, so we we

947
00:43:03,920 --> 00:43:05,160
Speaker 4: dictate our own ticket prices.

948
00:43:05,520 --> 00:43:10,560
Speaker 2: London is not a good spending market. Toronto we had

949
00:43:10,600 --> 00:43:13,560
Speaker 2: no problem with them spending money. They brought merch.

950
00:43:13,760 --> 00:43:15,680
Speaker 4: They did by merch, that's ticket price. We could have

951
00:43:15,680 --> 00:43:17,520
Speaker 4: actually raised the ticket price. I think we still could

952
00:43:17,560 --> 00:43:18,640
Speaker 4: have sold out, we could have had.

953
00:43:18,440 --> 00:43:18,959
Speaker 2: A third show.

954
00:43:19,360 --> 00:43:22,200
Speaker 6: I mean, it's maybe it's suspending habits, like you said,

955
00:43:22,239 --> 00:43:24,839
Speaker 6: because the income isn't there, the disposable income right now.

956
00:43:24,840 --> 00:43:26,440
Speaker 6: We're in a fucked up economy anyway, So I'm not

957
00:43:26,440 --> 00:43:27,600
Speaker 6: gonna say New Yorkers.

958
00:43:27,280 --> 00:43:28,200
Speaker 5: Have mad bread to spend.

959
00:43:28,200 --> 00:43:32,120
Speaker 6: But here's the thing with Atlanta that I'm feeling connected to.

960
00:43:32,480 --> 00:43:34,840
Speaker 2: That that was yours Toronto, Yours is Atlanta.

961
00:43:34,920 --> 00:43:37,280
Speaker 6: Yeah, I feel like we would probably go with Toronto

962
00:43:37,360 --> 00:43:40,680
Speaker 6: because to me, this is Alex's Land's like thing more

963
00:43:40,719 --> 00:43:43,759
Speaker 6: than mine, and I have more trust in him for that.

964
00:43:43,840 --> 00:43:45,640
Speaker 6: And La was kind of the thing I wanted and

965
00:43:45,640 --> 00:43:49,759
Speaker 6: I got to get it right. But Atlanta people have

966
00:43:49,800 --> 00:43:53,879
Speaker 6: been asking for this in Atlanta fucking three years since

967
00:43:53,880 --> 00:43:54,440
Speaker 6: we started.

968
00:43:54,800 --> 00:43:56,120
Speaker 2: I mean, you can't go wrong with Atlanta.

969
00:43:56,560 --> 00:43:59,080
Speaker 5: You can't go wrong with Atlanta one and two. I'm

970
00:43:59,080 --> 00:44:01,840
Speaker 5: shooting with Mandy for the Black Effect Best.

971
00:44:02,120 --> 00:44:05,840
Speaker 6: I don't want to be rude, but the fact that

972
00:44:05,880 --> 00:44:08,000
Speaker 6: I had to book a space and then book a

973
00:44:08,040 --> 00:44:09,600
Speaker 6: camera team to come in that space.

974
00:44:10,200 --> 00:44:11,960
Speaker 5: There is no setup like this in Atlanta.

975
00:44:12,040 --> 00:44:13,760
Speaker 2: I think Dave Shan's has a setup.

976
00:44:14,200 --> 00:44:16,720
Speaker 6: You know he is no does he do a social

977
00:44:16,760 --> 00:44:18,520
Speaker 6: media podcast?

978
00:44:19,560 --> 00:44:23,720
Speaker 4: He has, he has, he has a content studio, studio.

979
00:44:23,800 --> 00:44:24,839
Speaker 4: It's pretty nice.

980
00:44:25,480 --> 00:44:29,640
Speaker 6: It's been very difficult to find. And the other thing is,

981
00:44:30,080 --> 00:44:34,360
Speaker 6: WTF Media now has a almost like the Pillars. You

982
00:44:34,440 --> 00:44:36,120
Speaker 6: kind of know how it works when you walk in.

983
00:44:36,440 --> 00:44:38,600
Speaker 6: You know what to expect when you're receiving it. And

984
00:44:38,719 --> 00:44:41,160
Speaker 6: I love that we have an aesthetic to how we're

985
00:44:41,200 --> 00:44:43,799
Speaker 6: treating the clients and how they're receiving things. They just

986
00:44:43,880 --> 00:44:46,640
Speaker 6: get it. It's seamless. We have a director of comms

987
00:44:46,640 --> 00:44:48,440
Speaker 6: who's managing all of them, like you kind of talk

988
00:44:48,520 --> 00:44:51,440
Speaker 6: to the same people. I love that and I don't

989
00:44:51,520 --> 00:44:54,120
Speaker 6: feel like I feel like Atlanta's very confusing when I'm

990
00:44:54,120 --> 00:44:56,279
Speaker 6: trying to book shit, which is insane because all the

991
00:44:56,280 --> 00:44:58,640
Speaker 6: god damn black people, they are making content. How is

992
00:44:58,680 --> 00:45:02,080
Speaker 6: it so fucking difficult to make content? Like it's a

993
00:45:02,120 --> 00:45:05,240
Speaker 6: good market, for sure, it is. Yeah, it's a good market.

994
00:45:05,960 --> 00:45:07,479
Speaker 5: He's right, there are studios that exist.

995
00:45:07,560 --> 00:45:09,799
Speaker 6: And then to Alex's point, he said, all of the

996
00:45:09,800 --> 00:45:12,760
Speaker 6: big shows already have a home base in Atlanta.

997
00:45:13,000 --> 00:45:14,960
Speaker 2: Yeah, who's the big shows in Atlanta?

998
00:45:15,040 --> 00:45:18,319
Speaker 4: Eighty five South so poons Yeah, well the A four

999
00:45:18,400 --> 00:45:20,760
Speaker 4: South has the.

1000
00:45:21,560 --> 00:45:24,920
Speaker 2: It's nice, but it's a lot of up and coming.

1001
00:45:25,280 --> 00:45:27,200
Speaker 5: Yeah, who are white ones? We need to do white.

1002
00:45:26,960 --> 00:45:29,200
Speaker 2: Ones, the white ones with not the big shows, but

1003
00:45:29,320 --> 00:45:31,320
Speaker 2: just everybody that's just trying to have a podcast.

1004
00:45:31,360 --> 00:45:34,440
Speaker 6: Yeah, I mean for us again, the big shows, really

1005
00:45:34,520 --> 00:45:36,560
Speaker 6: it doesn't matter, right, they're not making us the most

1006
00:45:36,560 --> 00:45:39,680
Speaker 6: bank anyway. Like I think seventy percent of our clientele

1007
00:45:39,840 --> 00:45:43,759
Speaker 6: is somebody that's spending, like I said in the three

1008
00:45:43,840 --> 00:45:45,320
Speaker 6: hundred two fifty to three hundred.

1009
00:45:45,360 --> 00:45:46,960
Speaker 5: But you know, Ian actually told us.

1010
00:45:46,960 --> 00:45:49,640
Speaker 6: We had a conversation with Ian who was telling us

1011
00:45:49,640 --> 00:45:52,479
Speaker 6: that we needed to raise our prices, and we got

1012
00:45:52,520 --> 00:45:54,880
Speaker 6: into a really deep back and forth with him about

1013
00:45:54,880 --> 00:45:58,680
Speaker 6: it because Ian wants us to scale larger, which of course,

1014
00:45:58,800 --> 00:46:00,920
Speaker 6: as a friend and and he helped us with our

1015
00:46:01,160 --> 00:46:02,120
Speaker 6: La studio.

1016
00:46:02,160 --> 00:46:05,360
Speaker 2: He's a partner in there. Yeah, Like shout out.

1017
00:46:05,239 --> 00:46:06,479
Speaker 5: To Ian, Yeah, shout out to Ian.

1018
00:46:07,560 --> 00:46:11,440
Speaker 6: It was tough because I got so angry at him

1019
00:46:11,440 --> 00:46:14,680
Speaker 6: in this conversation, and later I understood why he did it.

1020
00:46:14,960 --> 00:46:18,919
Speaker 6: Ian's thinking tens of millions. I'm thinking that too. I'm

1021
00:46:18,960 --> 00:46:22,799
Speaker 6: just not thinking it tomorrow, and so I want it

1022
00:46:22,840 --> 00:46:24,879
Speaker 6: to be longer. I want to fucking sell our shit

1023
00:46:25,000 --> 00:46:26,439
Speaker 6: and fucking live on the beach.

1024
00:46:26,520 --> 00:46:28,000
Speaker 5: Bro Okay, But.

1025
00:46:27,920 --> 00:46:30,759
Speaker 2: The thing is, how much did he wants you to

1026
00:46:30,800 --> 00:46:32,400
Speaker 2: raise the price to double?

1027
00:46:32,440 --> 00:46:33,360
Speaker 5: Maybe more than double?

1028
00:46:34,280 --> 00:46:35,680
Speaker 2: Ian, like ten thousand dollars?

1029
00:46:36,239 --> 00:46:40,640
Speaker 5: Thing though went out, Bro, because I said to him,

1030
00:46:40,719 --> 00:46:42,600
Speaker 5: He's like, well, Yo, you know how much money people

1031
00:46:42,680 --> 00:46:45,320
Speaker 5: make it and you just charging them like three hundred dollars,

1032
00:46:45,320 --> 00:46:47,040
Speaker 5: Like how does that make sense? I'm like, Bro, you're

1033
00:46:47,160 --> 00:46:49,799
Speaker 5: rich when you walk into McDonald's. You don't pay more,

1034
00:46:50,280 --> 00:46:53,359
Speaker 5: you know what I mean? Like val it really is

1035
00:46:53,400 --> 00:46:54,800
Speaker 5: and like I.

1036
00:46:54,719 --> 00:46:58,200
Speaker 6: Know what he's saying because because we've been working on

1037
00:46:58,239 --> 00:47:00,480
Speaker 6: film sets and ship like that, Ian's things like, yo,

1038
00:47:00,719 --> 00:47:03,960
Speaker 6: fuck this small shit go bigger. But for us, the

1039
00:47:04,040 --> 00:47:08,080
Speaker 6: small shit is still us. People know us because we

1040
00:47:08,120 --> 00:47:10,320
Speaker 6: started small shit I'm not a celebrity.

1041
00:47:10,400 --> 00:47:14,040
Speaker 7: State podcast ethos of When we first came up with this,

1042
00:47:14,160 --> 00:47:16,600
Speaker 7: it was like, yo, we want to have a space

1043
00:47:16,640 --> 00:47:19,080
Speaker 7: for us because I was thinking, it's like, you know,

1044
00:47:19,400 --> 00:47:24,960
Speaker 7: we hire mostly POC and it's just it wasn't it

1045
00:47:25,000 --> 00:47:25,879
Speaker 7: was intentional at.

1046
00:47:25,840 --> 00:47:28,640
Speaker 5: First, but what you mean, yes, we was.

1047
00:47:30,000 --> 00:47:32,240
Speaker 7: She was a little bit od with it. I was just,

1048
00:47:33,520 --> 00:47:35,440
Speaker 7: whatever's going to be the best employee.

1049
00:47:35,520 --> 00:47:37,719
Speaker 5: And now we've got two Asians. Man, we really.

1050
00:47:39,520 --> 00:47:40,240
Speaker 2: That's all it takes.

1051
00:47:40,360 --> 00:47:42,640
Speaker 7: But it was more it was more important for me

1052
00:47:42,800 --> 00:47:46,279
Speaker 7: to offer this service and especially have our community be

1053
00:47:46,360 --> 00:47:48,720
Speaker 7: able to use it because it's like we are in Soho,

1054
00:47:49,040 --> 00:47:52,440
Speaker 7: Like you go shopping around here, it's very expensive. But

1055
00:47:52,520 --> 00:47:54,880
Speaker 7: I wanted to keep prices down so we can service everybody.

1056
00:47:54,960 --> 00:47:57,000
Speaker 7: And that was really important. Even when the studio has

1057
00:47:57,000 --> 00:47:59,480
Speaker 7: gotten booked out where we are at the price, I mean,

1058
00:47:59,520 --> 00:48:01,479
Speaker 7: at the place where we can raise prices, I still

1059
00:48:01,480 --> 00:48:03,759
Speaker 7: want to keep it at where it's at because now

1060
00:48:03,880 --> 00:48:07,399
Speaker 7: the people who are just scraping by, It's like if

1061
00:48:07,400 --> 00:48:10,880
Speaker 7: we raise prices, now, yeah we'll make some more money,

1062
00:48:10,920 --> 00:48:14,120
Speaker 7: but now they can't use the studio audio you really yeah,

1063
00:48:14,239 --> 00:48:16,080
Speaker 7: But it's like so it's like for a record label

1064
00:48:16,360 --> 00:48:20,120
Speaker 7: like the music business model of like studios, right, like

1065
00:48:20,320 --> 00:48:23,200
Speaker 7: you got up and coming artists that use studios, but

1066
00:48:23,239 --> 00:48:25,640
Speaker 7: then like Sony has their own studio, or they might

1067
00:48:25,680 --> 00:48:28,520
Speaker 7: book a studio for a month for a major artist

1068
00:48:28,560 --> 00:48:31,680
Speaker 7: to just record his album or whatever. As the landscape

1069
00:48:31,719 --> 00:48:35,560
Speaker 7: of podcasting start to get more refined and less and

1070
00:48:35,680 --> 00:48:38,440
Speaker 7: less people are participating in the lands because that's what's

1071
00:48:38,480 --> 00:48:40,280
Speaker 7: going to happen, right, It's going to be less people

1072
00:48:40,320 --> 00:48:41,560
Speaker 7: participating over the course of time.

1073
00:48:41,600 --> 00:48:42,120
Speaker 2: I disagree.

1074
00:48:42,160 --> 00:48:44,239
Speaker 5: I don't think that's true. I heard you say that.

1075
00:48:44,440 --> 00:48:47,120
Speaker 5: Why do you think that everybody wants to be famous?

1076
00:48:47,200 --> 00:48:49,319
Speaker 7: Everybody wants to be famous, everybody wants to be heard

1077
00:48:49,320 --> 00:48:51,440
Speaker 7: when they realize that it's almost impossible to have a

1078
00:48:51,440 --> 00:48:52,920
Speaker 7: successful podcast.

1079
00:48:52,520 --> 00:48:55,279
Speaker 6: But it's not about that's see, you and I are

1080
00:48:55,320 --> 00:48:58,200
Speaker 6: thinking the same thing. People do know how difficult that is,

1081
00:48:58,400 --> 00:49:00,440
Speaker 6: but they don't care for shod They just want to

1082
00:49:00,440 --> 00:49:03,200
Speaker 6: have a successful Instagram page. They just want to have

1083
00:49:03,239 --> 00:49:06,479
Speaker 6: a successful no no truth.

1084
00:49:09,000 --> 00:49:11,279
Speaker 4: You see so many people start podcasts and then six

1085
00:49:11,320 --> 00:49:13,440
Speaker 4: months later they're not doing it no more. Right, It's like,

1086
00:49:13,440 --> 00:49:15,920
Speaker 4: who wants to be consistent in doing something if you're

1087
00:49:15,920 --> 00:49:17,239
Speaker 4: not making no money.

1088
00:49:17,600 --> 00:49:19,400
Speaker 1: Or is it like a rotational thing? Right, as soon

1089
00:49:19,440 --> 00:49:20,879
Speaker 1: as that person's tired, there's a new person.

1090
00:49:21,520 --> 00:49:23,560
Speaker 6: Yes, Like there's so many podcasts that we don't have

1091
00:49:23,600 --> 00:49:26,880
Speaker 6: anymore that literally when we started our new space, I

1092
00:49:26,920 --> 00:49:29,640
Speaker 6: reached out to some people like, hey, you know, come through,

1093
00:49:29,680 --> 00:49:31,239
Speaker 6: we haven't seen you in a while, blah blah blah,

1094
00:49:31,280 --> 00:49:32,600
Speaker 6: and they don't have a show anymore. And it is

1095
00:49:32,640 --> 00:49:36,720
Speaker 6: what it is. But bruh, every day we're doing tours

1096
00:49:36,719 --> 00:49:39,279
Speaker 6: for someone who's new. But the thing is, I know

1097
00:49:39,320 --> 00:49:42,080
Speaker 6: what you're saying. These people want to make clips that

1098
00:49:42,239 --> 00:49:44,720
Speaker 6: to me is the new wave and that actually still

1099
00:49:44,760 --> 00:49:48,880
Speaker 6: exists in this business model. People want their Instagram to

1100
00:49:48,880 --> 00:49:51,360
Speaker 6: have clips of them either're talking to camera. They just

1101
00:49:51,400 --> 00:49:54,640
Speaker 6: want to be this influential person. They want to thought

1102
00:49:54,719 --> 00:49:57,760
Speaker 6: leader so to speak. Right, Like even one of our engineers,

1103
00:49:57,800 --> 00:49:59,720
Speaker 6: Wolf shout out to Wolf, I've been joking like, nigga,

1104
00:50:00,000 --> 00:50:01,080
Speaker 6: did you become doctor Umar?

1105
00:50:02,040 --> 00:50:03,920
Speaker 5: Between clients? You know, he get on the mic and

1106
00:50:03,920 --> 00:50:06,520
Speaker 5: he just start saying shit. But now people know him

1107
00:50:06,520 --> 00:50:06,759
Speaker 5: for that.

1108
00:50:06,880 --> 00:50:08,719
Speaker 2: I got a new show, y'all I don't like.

1109
00:50:08,760 --> 00:50:10,759
Speaker 6: And that's the thing, right, It's like it doesn't even

1110
00:50:10,800 --> 00:50:14,200
Speaker 6: have to be a podcast. Name, it's just the content people. Really,

1111
00:50:14,840 --> 00:50:16,120
Speaker 6: we're in the era of that.

1112
00:50:16,280 --> 00:50:19,840
Speaker 4: But how we survive as a podcast industry when ninety

1113
00:50:19,840 --> 00:50:22,680
Speaker 4: five percent of people aren't making money, Like if you can't,

1114
00:50:22,920 --> 00:50:27,640
Speaker 4: nobody's buying podcasts like you buy music, stream it right, No,

1115
00:50:27,800 --> 00:50:30,479
Speaker 4: you don't stream podcasts, you get it for free, right,

1116
00:50:30,840 --> 00:50:34,160
Speaker 4: So the model itself is not a sustainable model.

1117
00:50:34,280 --> 00:50:37,280
Speaker 5: Well, people shouldn't be making a podcasts, yeah, to make.

1118
00:50:37,480 --> 00:50:40,839
Speaker 1: Money though the percentage thing even more so, it's right,

1119
00:50:41,320 --> 00:50:43,880
Speaker 1: how many people make music today? There's over three hundred

1120
00:50:43,880 --> 00:50:47,279
Speaker 1: thousand songs that upload every day. Probably less than maybe

1121
00:50:47,280 --> 00:50:48,960
Speaker 1: one percent of the people that actually put out these

1122
00:50:49,000 --> 00:50:50,000
Speaker 1: songs and make something from.

1123
00:50:49,880 --> 00:50:51,480
Speaker 5: It, but they're not quitting their day job.

1124
00:50:51,480 --> 00:50:53,400
Speaker 7: I love doing it, Like there are some people that

1125
00:50:53,520 --> 00:50:56,439
Speaker 7: actually just enjoy meeting up with their friends and talking

1126
00:50:56,480 --> 00:50:58,839
Speaker 7: behind him Mike, even if they're not making money from it.

1127
00:50:58,840 --> 00:51:01,399
Speaker 7: It's like it's some people get into it for money,

1128
00:51:01,400 --> 00:51:02,960
Speaker 7: some people get into it just for the love. Some

1129
00:51:03,000 --> 00:51:06,319
Speaker 7: people like just to hang. Yes, and there are a

1130
00:51:06,320 --> 00:51:09,120
Speaker 7: lot of shows that make little money, maybe not big money.

1131
00:51:09,200 --> 00:51:12,240
Speaker 7: It's not y'a money, but there are shows because almost

1132
00:51:12,280 --> 00:51:16,200
Speaker 7: every streaming service they put the dynamic ads in it,

1133
00:51:16,280 --> 00:51:18,560
Speaker 7: and so it's like they're getting little dollars here and there.

1134
00:51:18,600 --> 00:51:20,160
Speaker 7: It's enough to just pay for the studio time and

1135
00:51:20,239 --> 00:51:20,560
Speaker 7: keep going.

1136
00:51:20,560 --> 00:51:23,880
Speaker 6: I actually want to shot out a podcast that spends

1137
00:51:24,120 --> 00:51:26,640
Speaker 6: hell of money in here. It's a podcast called Conversations.

1138
00:51:26,719 --> 00:51:29,640
Speaker 6: Was Oh, he gave me an amazing interview. His podcast

1139
00:51:29,719 --> 00:51:32,480
Speaker 6: isn't huge, but he's had you know, keys on there

1140
00:51:32,520 --> 00:51:36,200
Speaker 6: and different like just celebrities and influencers.

1141
00:51:36,239 --> 00:51:37,600
Speaker 7: But it's one of those people that he has is

1142
00:51:37,640 --> 00:51:39,440
Speaker 7: nine to five. He's a teacher and they he.

1143
00:51:39,400 --> 00:51:39,719
Speaker 5: Said to it.

1144
00:51:40,800 --> 00:51:43,239
Speaker 6: He brought us in for career day and he said

1145
00:51:43,280 --> 00:51:45,799
Speaker 6: to his students, yeah, I have a podcast, like and

1146
00:51:45,840 --> 00:51:49,000
Speaker 6: he called it a hobby. I had no idea it

1147
00:51:49,040 --> 00:51:51,359
Speaker 6: was his hobby. The way that he treats that show

1148
00:51:51,480 --> 00:51:54,520
Speaker 6: the money that he's spending with our studio, that really

1149
00:51:54,560 --> 00:51:57,480
Speaker 6: shocked me, Like you really investing in this hobby. But

1150
00:51:57,520 --> 00:52:00,880
Speaker 6: truth be told, he loves it. He's actually really brilliant

1151
00:52:00,880 --> 00:52:03,200
Speaker 6: at it. Sure he hasn't been discovered in a large

1152
00:52:03,280 --> 00:52:06,000
Speaker 6: level yet maybe, but like the fact that he's doing

1153
00:52:06,000 --> 00:52:08,600
Speaker 6: it because he loves it. That's how people end up

1154
00:52:08,760 --> 00:52:12,520
Speaker 6: fulfilling themselves. So like that podcaster is making the studio money,

1155
00:52:12,640 --> 00:52:15,520
Speaker 6: and there's a hundred of zo so is just one

1156
00:52:15,520 --> 00:52:17,600
Speaker 6: that really sticks out to me because I think he's brilliant,

1157
00:52:17,640 --> 00:52:21,319
Speaker 6: But it's that type of shit. I also think when

1158
00:52:21,320 --> 00:52:24,120
Speaker 6: it comes to podcasting, for anybody that's listening that wants

1159
00:52:24,200 --> 00:52:28,960
Speaker 6: to make money on podcasting, advertisement, yes, horrible, earn your leisure.

1160
00:52:29,600 --> 00:52:33,520
Speaker 6: Those shows make podcasts add money. But if you're not there,

1161
00:52:34,120 --> 00:52:36,400
Speaker 6: that doesn't mean you can't make money. You have to

1162
00:52:36,400 --> 00:52:39,040
Speaker 6: go make the money. You cannot wait for some big

1163
00:52:39,200 --> 00:52:41,960
Speaker 6: entity to hit you up and say, yo, start selling

1164
00:52:41,960 --> 00:52:44,360
Speaker 6: these undies or this water or these tampons.

1165
00:52:45,000 --> 00:52:46,239
Speaker 5: You need to be doing.

1166
00:52:48,840 --> 00:52:53,120
Speaker 6: A BTS content, extra content, finding out what your fans

1167
00:52:53,200 --> 00:52:57,080
Speaker 6: love from you. For example, you guys always have a guest.

1168
00:52:57,360 --> 00:53:00,680
Speaker 6: If Rashad and Troy only did episodes alone shooting the shit,

1169
00:53:01,880 --> 00:53:03,920
Speaker 6: we would pay for that right because we never get

1170
00:53:03,960 --> 00:53:05,239
Speaker 6: to hear their personal lives.

1171
00:53:05,280 --> 00:53:06,440
Speaker 5: I want to hear more about your kids.

1172
00:53:06,440 --> 00:53:08,680
Speaker 6: Maybe we do in like little ways, but you know

1173
00:53:08,719 --> 00:53:11,120
Speaker 6: what I'm saying, it's the other kinds of shows you're doing.

1174
00:53:11,160 --> 00:53:12,960
Speaker 5: Blackout sooner or later.

1175
00:53:12,960 --> 00:53:14,960
Speaker 6: If you put that on a paywall, you're already gonna

1176
00:53:15,000 --> 00:53:17,759
Speaker 6: have those fans that watch it. You're gonna have a

1177
00:53:17,800 --> 00:53:20,480
Speaker 6: certain percentage come over. And that's what happened when horrible,

1178
00:53:20,600 --> 00:53:22,960
Speaker 6: Like we only started Patreon because we didn't want to

1179
00:53:22,960 --> 00:53:23,719
Speaker 6: come out of pocket for.

1180
00:53:23,719 --> 00:53:24,960
Speaker 5: Video anymore to pay Alex.

1181
00:53:25,880 --> 00:53:28,920
Speaker 6: So where we were making five hundred a months from Patreon,

1182
00:53:29,320 --> 00:53:32,440
Speaker 6: now it's somewhere from like maybe fifteen to twenty one

1183
00:53:32,480 --> 00:53:35,840
Speaker 6: thousand a month, And like it's just extra content that

1184
00:53:35,880 --> 00:53:38,440
Speaker 6: our fans want from us. People love Mandy and I alone,

1185
00:53:38,640 --> 00:53:40,520
Speaker 6: even though we might be fighting on a mic. That's

1186
00:53:40,520 --> 00:53:42,560
Speaker 6: what they want. So we get our ass on that

1187
00:53:42,600 --> 00:53:44,640
Speaker 6: Patreon and that's where you're going to see it. So

1188
00:53:44,719 --> 00:53:47,120
Speaker 6: like it's figuring out what people like from you. And

1189
00:53:47,120 --> 00:53:49,480
Speaker 6: also when you're starting your show, you can't come out

1190
00:53:49,520 --> 00:53:50,360
Speaker 6: the gate with the Patreon.

1191
00:53:50,400 --> 00:53:51,959
Speaker 5: Bro y'all.

1192
00:53:51,960 --> 00:53:53,799
Speaker 6: Don't just said hey, my name is Zoe and my

1193
00:53:53,880 --> 00:53:57,040
Speaker 6: Patreon is this chill figure out.

1194
00:53:57,160 --> 00:53:59,600
Speaker 5: Disagree, No, you're tripping disagree. I have to I have

1195
00:53:59,640 --> 00:54:02,240
Speaker 5: a fan first, Alex. You have to have a family.

1196
00:54:02,320 --> 00:54:03,160
Speaker 2: You can do both.

1197
00:54:03,239 --> 00:54:05,919
Speaker 7: You can put out a portion of the episode live

1198
00:54:06,000 --> 00:54:07,959
Speaker 7: and then you can make a portion of it behind

1199
00:54:08,000 --> 00:54:10,960
Speaker 7: a paywall because people are just looking at Oh. I

1200
00:54:11,000 --> 00:54:13,280
Speaker 7: have to have a large number of followers and fans,

1201
00:54:13,320 --> 00:54:15,680
Speaker 7: but you don't like if you have ten people subscribe

1202
00:54:15,719 --> 00:54:17,480
Speaker 7: to you at Patreon, that's fucking what that's like one

1203
00:54:17,560 --> 00:54:18,360
Speaker 7: hundred and fifty dollars.

1204
00:54:19,400 --> 00:54:21,319
Speaker 2: Ooh, how much is Patreon? It's like that's top two.

1205
00:54:21,440 --> 00:54:22,600
Speaker 5: Okay, okay, that's top tier.

1206
00:54:23,480 --> 00:54:26,480
Speaker 7: I'm just saying, like regards even that that pays for

1207
00:54:26,520 --> 00:54:27,239
Speaker 7: your studio time.

1208
00:54:27,400 --> 00:54:29,320
Speaker 5: I mean, you know what I will. I will agree

1209
00:54:29,360 --> 00:54:31,640
Speaker 5: with you to the half, like some content here or

1210
00:54:31,680 --> 00:54:34,319
Speaker 5: some there. But what I have learned because I.

1211
00:54:34,239 --> 00:54:37,000
Speaker 6: Have another podcast for fact's sake, that's now only behind Patreon.

1212
00:54:37,040 --> 00:54:40,279
Speaker 6: I did it for two years for free and then

1213
00:54:40,320 --> 00:54:42,279
Speaker 6: it didn't grow to the degree of horrible. But we

1214
00:54:42,360 --> 00:54:45,200
Speaker 6: make bread on Patreon now, right, because maybe twenty percent

1215
00:54:45,200 --> 00:54:46,600
Speaker 6: of fans came over and that's enough.

1216
00:54:47,000 --> 00:54:47,280
Speaker 5: Now.

1217
00:54:47,920 --> 00:54:50,040
Speaker 6: I just think that people are starting too much by

1218
00:54:50,080 --> 00:54:53,239
Speaker 6: asking for money. Deliver me the content first, Give me

1219
00:54:53,280 --> 00:54:56,239
Speaker 6: something and get excited for every Wednesday first. And we're

1220
00:54:56,280 --> 00:55:00,640
Speaker 6: so used to seeing kickstarter, go fund me Patreon too, bro, Like,

1221
00:55:00,680 --> 00:55:02,160
Speaker 6: give me some shit I want to see, get me

1222
00:55:02,320 --> 00:55:04,680
Speaker 6: used to this ship, and then offer its me behind

1223
00:55:04,719 --> 00:55:05,160
Speaker 6: the paywall.

1224
00:55:05,160 --> 00:55:08,040
Speaker 1: You gotta become sort to somebody's daily routine, their weekly routine.

1225
00:55:08,520 --> 00:55:09,319
Speaker 2: Now you're part of their life.

1226
00:55:09,320 --> 00:55:10,840
Speaker 5: I don't know about consistency.

1227
00:55:11,160 --> 00:55:13,520
Speaker 6: Bro, If Mandy and I have a I don't really

1228
00:55:13,520 --> 00:55:15,640
Speaker 6: think we have late uploads like ever, maybe maybe the

1229
00:55:15,719 --> 00:55:16,920
Speaker 6: YouTube guy if he got.

1230
00:55:16,760 --> 00:55:19,000
Speaker 5: Sick one day and didn't upload that shit. Other them

1231
00:55:19,040 --> 00:55:20,719
Speaker 5: bitches are in the email. Where the fuck is this?

1232
00:55:21,160 --> 00:55:23,360
Speaker 7: So I do get what you're saying. The big money

1233
00:55:23,360 --> 00:55:27,560
Speaker 7: in podcasting is gone. It's like the big broken deals.

1234
00:55:27,600 --> 00:55:30,640
Speaker 7: Those are no more. And so now, yes, I do

1235
00:55:30,719 --> 00:55:34,799
Speaker 7: think the popularity of everybody wanting to get rich, like

1236
00:55:34,840 --> 00:55:37,719
Speaker 7: the gold rush is done. So it's maybe not as

1237
00:55:37,760 --> 00:55:40,480
Speaker 7: popular to start a new show, but I still think.

1238
00:55:40,480 --> 00:55:41,360
Speaker 5: It exists in scripted.

1239
00:55:41,400 --> 00:55:44,680
Speaker 1: It doesn't exist an exclusivity. They've taken that out right.

1240
00:55:44,719 --> 00:55:47,960
Speaker 1: Even Rogan is not exclusive anymore, and call me Daddy's not.

1241
00:55:48,040 --> 00:55:50,040
Speaker 1: They took the exclusivity out in the new deal. So

1242
00:55:50,120 --> 00:55:52,920
Speaker 1: that's going out too, just because of what Spotify was spending.

1243
00:55:53,320 --> 00:55:56,320
Speaker 1: How were recooping, Yeah, they weren't recooping.

1244
00:55:56,360 --> 00:55:58,520
Speaker 6: But but then I will tell you seriously, the scripted

1245
00:55:58,520 --> 00:56:01,440
Speaker 6: money scripted warped it scripted podcasts, and I'm working in

1246
00:56:01,440 --> 00:56:05,200
Speaker 6: scripted podcasts with Kenny. That's how I know I'm almost

1247
00:56:05,239 --> 00:56:06,480
Speaker 6: in awe of those budgets.

1248
00:56:06,480 --> 00:56:07,600
Speaker 2: What is a scripted podcast?

1249
00:56:07,640 --> 00:56:11,799
Speaker 6: A scripted podcast is a podcast that is shorter form.

1250
00:56:12,080 --> 00:56:16,080
Speaker 6: It's basically like an audio movie. It's not an audio book.

1251
00:56:16,200 --> 00:56:18,320
Speaker 6: You're not reading out words, but you're listening to actors.

1252
00:56:18,360 --> 00:56:21,040
Speaker 6: You're hearing fully. Fully is the sound you're hearing. Let's

1253
00:56:21,040 --> 00:56:22,400
Speaker 6: just say it's a restaurant scene.

1254
00:56:22,719 --> 00:56:26,960
Speaker 2: This is like Dateline but audio no like us Cereal.

1255
00:56:27,560 --> 00:56:29,760
Speaker 5: I don't listen to serial. But isn't a murder podcast?

1256
00:56:29,800 --> 00:56:30,320
Speaker 2: Yeah?

1257
00:56:30,040 --> 00:56:34,759
Speaker 1: Yeah, So a lot of the true crime true but

1258
00:56:34,760 --> 00:56:37,359
Speaker 1: they're giving Like Kerry Washington has one, right, she's got

1259
00:56:37,360 --> 00:56:38,440
Speaker 1: a big one.

1260
00:56:39,320 --> 00:56:41,279
Speaker 5: I'm trying to think of another one on Audible that's huge.

1261
00:56:41,480 --> 00:56:44,600
Speaker 6: Charlemagne did some right, He's got an Audible deal with Kevin Hart.

1262
00:56:44,920 --> 00:56:48,439
Speaker 6: So like, basically how it works is there's a full

1263
00:56:48,480 --> 00:56:51,600
Speaker 6: script like TV or film, but you're adding in more

1264
00:56:51,680 --> 00:56:53,840
Speaker 6: sounds and ways to figure out location so that the

1265
00:56:53,880 --> 00:56:56,839
Speaker 6: audience knows it's amazing. Is the romance ones? I listen

1266
00:56:56,880 --> 00:56:59,719
Speaker 6: to one with Demi Moore called Dirty Diana. I'tet paid

1267
00:56:59,760 --> 00:57:02,239
Speaker 6: for this, I'm telling you phenomenal. I was invested in

1268
00:57:02,280 --> 00:57:05,640
Speaker 6: the tea. Her husband was cheating you hear the footsteps,

1269
00:57:05,640 --> 00:57:08,319
Speaker 6: you hear him pick up the phone and like if

1270
00:57:08,360 --> 00:57:09,239
Speaker 6: you don't need to see it.

1271
00:57:09,200 --> 00:57:11,000
Speaker 5: Because you could hear her say what is that? Why

1272
00:57:11,000 --> 00:57:11,640
Speaker 5: are you grabbing that?

1273
00:57:12,160 --> 00:57:13,440
Speaker 2: But it's not like an audiobook.

1274
00:57:13,640 --> 00:57:15,000
Speaker 5: No, it's not a book because they're not ready to

1275
00:57:15,040 --> 00:57:15,359
Speaker 5: just words.

1276
00:57:15,400 --> 00:57:17,880
Speaker 7: But sure it's like the in between between podcasts and

1277
00:57:17,920 --> 00:57:18,560
Speaker 7: an audiobook.

1278
00:57:19,240 --> 00:57:24,520
Speaker 6: Those are getting money and bigger deals because they are

1279
00:57:24,600 --> 00:57:29,120
Speaker 6: having bigger companies pay for them. You've got the actors

1280
00:57:29,560 --> 00:57:32,919
Speaker 6: and there's so few of them, so we can find

1281
00:57:32,960 --> 00:57:36,480
Speaker 6: millions and millions of podcasts. But the scripted ones maybe

1282
00:57:36,480 --> 00:57:38,920
Speaker 6: you've got, you know, a few hundred that are you know,

1283
00:57:38,960 --> 00:57:41,720
Speaker 6: that are great to go through. So people rotate those,

1284
00:57:41,920 --> 00:57:45,160
Speaker 6: and the advertisers are loving putting money into those because

1285
00:57:45,160 --> 00:57:47,600
Speaker 6: people are really sticking and following all the way through

1286
00:57:47,640 --> 00:57:51,360
Speaker 6: to listen. And they're also already behind paywalls. It costs

1287
00:57:51,360 --> 00:57:52,960
Speaker 6: so much to make them. You got to pay ten

1288
00:57:53,000 --> 00:57:56,280
Speaker 6: dollars on audible to listen to them, so it's already there.

1289
00:57:56,280 --> 00:58:00,120
Speaker 6: It's already behind a paywall. You know, it's not free.

1290
00:58:00,600 --> 00:58:02,560
Speaker 1: You talked about something that you just disagree with. I

1291
00:58:02,600 --> 00:58:04,960
Speaker 1: want to go back to something that you also disagree

1292
00:58:05,000 --> 00:58:08,240
Speaker 1: with Alex. You said we scale this thing eventually, I

1293
00:58:08,240 --> 00:58:10,120
Speaker 1: want to sell this business, he said.

1294
00:58:09,920 --> 00:58:16,440
Speaker 7: No, wo, I just don't want to lose what the

1295
00:58:16,440 --> 00:58:19,640
Speaker 7: business is in terms of the the environment that we've

1296
00:58:19,680 --> 00:58:25,480
Speaker 7: created here and the level of service we do. I

1297
00:58:25,480 --> 00:58:28,760
Speaker 7: would do something where it's like if we sold, but

1298
00:58:28,800 --> 00:58:34,200
Speaker 7: then I'm still you're crazy, Like, say we sold, but

1299
00:58:34,240 --> 00:58:38,640
Speaker 7: then I would still have like a managing role in

1300
00:58:38,680 --> 00:58:39,080
Speaker 7: the company.

1301
00:58:39,200 --> 00:58:39,760
Speaker 5: I agree with that.

1302
00:58:40,000 --> 00:58:42,040
Speaker 6: I would never want to sell and just like fucking

1303
00:58:42,080 --> 00:58:44,680
Speaker 6: sell ourselves out. You don't live a clean like I'm

1304
00:58:44,680 --> 00:58:46,240
Speaker 6: not gonna feel good when I go to bed at night.

1305
00:58:46,600 --> 00:58:50,160
Speaker 7: But for me, I think just and one of the

1306
00:58:50,160 --> 00:58:53,240
Speaker 7: big reasons is because we pay our employees really well. Yeah,

1307
00:58:53,400 --> 00:58:56,320
Speaker 7: and I know the very first thing someone will do

1308
00:58:56,560 --> 00:59:00,600
Speaker 7: is buy and slash what we slash.

1309
00:59:00,760 --> 00:59:02,880
Speaker 6: But we can't keep building and having more employees if

1310
00:59:02,880 --> 00:59:04,560
Speaker 6: we don't ever sell.

1311
00:59:04,800 --> 00:59:06,080
Speaker 5: That's the other thing that's in my brain.

1312
00:59:06,160 --> 00:59:07,760
Speaker 2: I know all we can partner up.

1313
00:59:07,800 --> 00:59:10,120
Speaker 7: We can have silent partners where it's like, hey, I'll

1314
00:59:10,200 --> 00:59:12,400
Speaker 7: let you run the business how you are. I just

1315
00:59:12,600 --> 00:59:15,120
Speaker 7: hear some bread and let me get my return. So

1316
00:59:15,160 --> 00:59:17,000
Speaker 7: it's like we can there's different ways to go about it.

1317
00:59:17,040 --> 00:59:19,120
Speaker 7: I just don't ever want to lose, like the ethos

1318
00:59:19,120 --> 00:59:19,320
Speaker 7: of the.

1319
00:59:19,320 --> 00:59:20,439
Speaker 5: Business what I would love.

1320
00:59:21,200 --> 00:59:23,240
Speaker 6: Let's just say Sony comes in and decides they want

1321
00:59:23,280 --> 00:59:27,360
Speaker 6: to make poadcast studios. They're like, yo, WTF make all

1322
00:59:27,400 --> 00:59:30,800
Speaker 6: our studios and it's branded as maybe WTF or Sony

1323
00:59:30,880 --> 00:59:33,760
Speaker 6: like a conglomerate together. But we figure out how to

1324
00:59:33,800 --> 00:59:36,520
Speaker 6: make it. We give them our sauce. Alex does all

1325
00:59:36,560 --> 00:59:39,120
Speaker 6: the layout blueprints for every single thing, and we can

1326
00:59:39,160 --> 00:59:41,960
Speaker 6: emulate this business to where it is successful. That to

1327
00:59:42,080 --> 00:59:44,600
Speaker 6: me is when I say selling. It's not like completely

1328
00:59:44,600 --> 00:59:47,520
Speaker 6: handing over keys. But I just know that how we've

1329
00:59:47,600 --> 00:59:50,080
Speaker 6: changed some of our One of our employees was homeless.

1330
00:59:50,560 --> 00:59:52,200
Speaker 6: When he told me that should at a Christmas party,

1331
00:59:52,280 --> 00:59:55,680
Speaker 6: I was shocked and he was homeless before here, and

1332
00:59:55,800 --> 00:59:59,760
Speaker 6: like it taught me that, Okay, I didn't change enough

1333
00:59:59,760 --> 01:00:01,680
Speaker 6: people was love it, Like we didn't really get in

1334
01:00:01,720 --> 01:00:04,000
Speaker 6: there yet. But that's why Alex and I didn't take money.

1335
01:00:04,440 --> 01:00:06,120
Speaker 6: It was literally should we give them a raise or

1336
01:00:06,200 --> 01:00:10,440
Speaker 6: us a Christmas bonus? That was our first thing we didn't.

1337
01:00:10,440 --> 01:00:11,200
Speaker 5: We never took it.

1338
01:00:11,920 --> 01:00:14,320
Speaker 6: I believe though, when you're you give, you receive. It's

1339
01:00:14,320 --> 01:00:15,880
Speaker 6: not even on some phony shit. We're just those type

1340
01:00:15,880 --> 01:00:18,439
Speaker 6: of people. When you start a business with another giver,

1341
01:00:19,120 --> 01:00:21,960
Speaker 6: it's a great thing because you really see a multiply.

1342
01:00:22,120 --> 01:00:24,880
Speaker 5: We're not like greedy ass people, like we never been

1343
01:00:24,960 --> 01:00:25,320
Speaker 5: like that.

1344
01:00:25,920 --> 01:00:28,280
Speaker 4: So before we leave, if somebody wants to start a

1345
01:00:28,320 --> 01:00:30,720
Speaker 4: podcast and they don't come here, what are some essentials,

1346
01:00:30,720 --> 01:00:33,160
Speaker 4: I think, yes, you need to start a podcast, because

1347
01:00:33,680 --> 01:00:35,960
Speaker 4: even us, like when we started a podcast, we didn't

1348
01:00:36,000 --> 01:00:38,560
Speaker 4: really it was and we didn't even know there was

1349
01:00:38,600 --> 01:00:39,320
Speaker 4: an option for.

1350
01:00:39,320 --> 01:00:41,840
Speaker 2: A podcast studio, so we just started it ourselves. I

1351
01:00:41,880 --> 01:00:43,800
Speaker 2: don't know if people are still doing that or it's

1352
01:00:43,840 --> 01:00:46,440
Speaker 2: just everybody's going to podcast studios these days, but like,

1353
01:00:46,440 --> 01:00:49,440
Speaker 2: what are some essentials that you need to audio camera

1354
01:00:49,480 --> 01:00:50,000
Speaker 2: and stuff like that.

1355
01:00:51,120 --> 01:00:53,480
Speaker 7: Well, if you're gonna do it yourself, just know that

1356
01:00:53,520 --> 01:00:54,800
Speaker 7: it's going to be a lot of work. And so

1357
01:00:54,960 --> 01:00:58,160
Speaker 7: a lot of people get into it thinking just like

1358
01:00:58,200 --> 01:00:59,919
Speaker 7: the upside, like oh, I'm gonna make money, I'm gonna

1359
01:00:59,920 --> 01:01:01,520
Speaker 7: be famous, But it's like it's a lot of work

1360
01:01:01,560 --> 01:01:03,800
Speaker 7: that goes into it. So sometimes it's cheaper to budget

1361
01:01:03,800 --> 01:01:06,040
Speaker 7: out using a studio than it is to set up

1362
01:01:06,040 --> 01:01:09,080
Speaker 7: your own at home situation. But I think the most

1363
01:01:09,080 --> 01:01:14,000
Speaker 7: important part is consistency and like knowing that it's going

1364
01:01:14,040 --> 01:01:15,920
Speaker 7: to take some time for that shit to grow because

1365
01:01:16,320 --> 01:01:18,920
Speaker 7: people think my first episode I'm gonna blow up and

1366
01:01:18,920 --> 01:01:20,520
Speaker 7: they get discouraged, and that's.

1367
01:01:20,800 --> 01:01:23,040
Speaker 2: This is gonna be technical, right because this is shit

1368
01:01:23,120 --> 01:01:23,760
Speaker 2: we have to figure out.

1369
01:01:23,920 --> 01:01:27,720
Speaker 7: That's Mike for podcasting, I would still say the Shore

1370
01:01:27,800 --> 01:01:32,200
Speaker 7: at some seven best all right, best cameras, best camera

1371
01:01:32,280 --> 01:01:37,960
Speaker 7: that depends low level, low level. I love black Magic.

1372
01:01:38,000 --> 01:01:41,520
Speaker 7: I would say black Magic Studio four k's the easiest

1373
01:01:41,560 --> 01:01:45,280
Speaker 7: to use for somebody new with still having how much

1374
01:01:45,360 --> 01:01:49,680
Speaker 7: is it that's twenty seven hundred in the highest level

1375
01:01:50,040 --> 01:01:50,760
Speaker 7: highest level?

1376
01:01:50,960 --> 01:01:53,600
Speaker 1: I love, Yeah, I mean we have all that we

1377
01:01:53,600 --> 01:01:55,400
Speaker 1: should wear red compared Maxwell.

1378
01:01:56,200 --> 01:01:58,560
Speaker 7: Yeah, that was low compared to that list stuff, but

1379
01:01:58,600 --> 01:02:01,400
Speaker 7: like they should wear reds, Like reds are great, but

1380
01:02:01,480 --> 01:02:04,560
Speaker 7: then if you don't have somebody there focusing, then it's

1381
01:02:04,560 --> 01:02:06,680
Speaker 7: like you're gonna have some shots that are out of

1382
01:02:06,720 --> 01:02:10,080
Speaker 7: focus and it's.

1383
01:02:08,920 --> 01:02:09,640
Speaker 2: Harder to deal with.

1384
01:02:09,680 --> 01:02:11,080
Speaker 7: You have to add the color after the fact, So

1385
01:02:11,160 --> 01:02:13,800
Speaker 7: it's like it's not the best camera for somebody starting out.

1386
01:02:13,840 --> 01:02:16,880
Speaker 5: But I actually have a few tidbits that are not

1387
01:02:16,960 --> 01:02:17,800
Speaker 5: technical that I think.

1388
01:02:17,680 --> 01:02:19,840
Speaker 1: People I need one last one for us because we

1389
01:02:19,880 --> 01:02:21,760
Speaker 1: got the mic, we got the cameras, but we need

1390
01:02:21,760 --> 01:02:24,880
Speaker 1: an interface, so like, right, we got to get this

1391
01:02:24,960 --> 01:02:26,040
Speaker 1: audio to something.

1392
01:02:26,480 --> 01:02:28,360
Speaker 7: So right now I'm in between because we use both.

1393
01:02:28,400 --> 01:02:34,360
Speaker 7: We use road Podcaster and we also use Zoom pod

1394
01:02:34,440 --> 01:02:37,160
Speaker 7: Track P eight systems. They're both really good mixers. They

1395
01:02:37,200 --> 01:02:41,680
Speaker 7: have like built in like sound compression, like a lot

1396
01:02:41,720 --> 01:02:44,080
Speaker 7: of things where you won't have to do post production.

1397
01:02:44,480 --> 01:02:45,800
Speaker 2: So I'm in between those.

1398
01:02:45,880 --> 01:02:46,800
Speaker 5: What about Riverside.

1399
01:02:48,520 --> 01:02:52,400
Speaker 6: It's kind of so for someone that knows nothing Riverside,

1400
01:02:52,400 --> 01:02:54,320
Speaker 6: you plug in your mic, your co host is on

1401
01:02:54,360 --> 01:02:56,440
Speaker 6: the other side. It puts the track together.

1402
01:02:57,200 --> 01:02:59,800
Speaker 7: Yeah, if you're doing a Zoom podcast, I would go

1403
01:03:00,040 --> 01:03:04,320
Speaker 7: over Zoom Virtual Virtual play.

1404
01:03:04,400 --> 01:03:07,040
Speaker 6: Yeah, but you can also plug it in like if

1405
01:03:07,080 --> 01:03:09,040
Speaker 6: you're in person, right because putting the layering the track

1406
01:03:09,120 --> 01:03:14,000
Speaker 6: together is very I'm telling you, but someone's dumb watching

1407
01:03:14,080 --> 01:03:15,360
Speaker 6: and I'm done with tex stuff too.

1408
01:03:15,480 --> 01:03:17,000
Speaker 2: Yes, and you're telling them something dumb right now.

1409
01:03:17,120 --> 01:03:18,360
Speaker 5: Yes, you've been doing.

1410
01:03:20,480 --> 01:03:20,560
Speaker 7: No.

1411
01:03:21,040 --> 01:03:23,920
Speaker 6: I was literally gonna say a lot of people that

1412
01:03:23,960 --> 01:03:27,200
Speaker 6: come in to start shows. When we used to do consulting,

1413
01:03:27,240 --> 01:03:29,400
Speaker 6: Alex still does. I can't because I consult for Kenya.

1414
01:03:29,480 --> 01:03:34,000
Speaker 6: But when you have your name picked out, make sure

1415
01:03:34,040 --> 01:03:37,000
Speaker 6: no one else has your name. Make sure the Instagram

1416
01:03:37,080 --> 01:03:40,560
Speaker 6: handle exists for you, and if it doesn't, you have

1417
01:03:40,640 --> 01:03:43,880
Speaker 6: to get rid of it. Like I'm telling you, those

1418
01:03:43,920 --> 01:03:46,840
Speaker 6: little things when people type in on Instagram. Making sure

1419
01:03:46,880 --> 01:03:49,520
Speaker 6: you're branding all of those things. Making sure you pick

1420
01:03:49,520 --> 01:03:51,400
Speaker 6: a day of the week that's not the weekend. People

1421
01:03:51,440 --> 01:03:54,440
Speaker 6: don't necessarily listen to podcasts on the weekends. When you

1422
01:03:54,520 --> 01:03:57,320
Speaker 6: first come out, have about two episodes to come out

1423
01:03:57,320 --> 01:03:59,920
Speaker 6: with first, so people kind of get the vibe. Also,

1424
01:04:00,000 --> 01:04:02,520
Speaker 6: so making sure you know how to edit it, because

1425
01:04:02,560 --> 01:04:05,520
Speaker 6: what generally happens with friends on a mic is you

1426
01:04:05,600 --> 01:04:08,400
Speaker 6: kind of you start spiraling and you tumble, and it

1427
01:04:08,440 --> 01:04:11,600
Speaker 6: starts turning into something else and it gets very boring

1428
01:04:11,680 --> 01:04:15,400
Speaker 6: for the end user. So Horrible Decisions has segments. I

1429
01:04:15,440 --> 01:04:17,440
Speaker 6: still love those the read did It. They were one

1430
01:04:17,440 --> 01:04:21,680
Speaker 6: of my favorite podcasts. I would suggest figuring out outlining

1431
01:04:21,680 --> 01:04:24,240
Speaker 6: and segmenting your show. Even if it's just improv you

1432
01:04:24,280 --> 01:04:26,320
Speaker 6: still need to figure out a generalization of what you

1433
01:04:26,400 --> 01:04:30,760
Speaker 6: talk about. Your show should have some pre production. Now

1434
01:04:31,560 --> 01:04:33,560
Speaker 6: as time goes on, maybe you can't just get on

1435
01:04:33,600 --> 01:04:35,200
Speaker 6: the mic and do whatever you want. But if you

1436
01:04:35,240 --> 01:04:37,960
Speaker 6: don't have pre production people can tell when they're listening

1437
01:04:38,160 --> 01:04:40,400
Speaker 6: figuring out the comps. If you're going to come out

1438
01:04:40,440 --> 01:04:43,160
Speaker 6: with a sex podcast, who are the other sex podcasts?

1439
01:04:43,200 --> 01:04:44,960
Speaker 6: And how are you different? You need to know that

1440
01:04:45,000 --> 01:04:47,800
Speaker 6: shit in fifteen seconds. So many white people say to

1441
01:04:47,840 --> 01:04:49,480
Speaker 6: me all the time, Oh, you have a sex podcast.

1442
01:04:49,480 --> 01:04:51,440
Speaker 6: I like call her daddy, as if I didn't exist

1443
01:04:51,480 --> 01:04:54,480
Speaker 6: before them, you know what I'm saying. So that's very

1444
01:04:54,480 --> 01:04:56,200
Speaker 6: hard to hear. And I'm sure with some black girls

1445
01:04:56,240 --> 01:04:58,640
Speaker 6: that start a podcast they say horrible sometimes you know

1446
01:04:58,680 --> 01:05:00,880
Speaker 6: what I mean, But you've got to figure out how

1447
01:05:00,920 --> 01:05:04,600
Speaker 6: you're different. Horrible talks about kinks, like that's a specific

1448
01:05:04,640 --> 01:05:06,960
Speaker 6: thing to us. We talk about kinky things. Maybe yours

1449
01:05:07,000 --> 01:05:09,120
Speaker 6: is queer shit, Like you need to figure out your

1450
01:05:09,160 --> 01:05:10,520
Speaker 6: angle and if you don't.

1451
01:05:10,800 --> 01:05:12,680
Speaker 5: You kind of take the l And.

1452
01:05:14,400 --> 01:05:18,320
Speaker 7: Podcast is not just talking. There's like it's something you

1453
01:05:18,400 --> 01:05:20,640
Speaker 7: have to get good at the more you do it. Like,

1454
01:05:20,680 --> 01:05:24,920
Speaker 7: for example, I'm talking right now, she's probably waiting to say, like, oh,

1455
01:05:24,920 --> 01:05:27,880
Speaker 7: if if his statements start to drag on, let me

1456
01:05:27,960 --> 01:05:30,280
Speaker 7: jump into help him. You guys are probably prepping your

1457
01:05:30,280 --> 01:05:34,080
Speaker 7: next questions, but you also are responsible for keeping this engaging.

1458
01:05:34,120 --> 01:05:36,600
Speaker 7: And this is like a dance that the public doesn't see.

1459
01:05:36,640 --> 01:05:38,680
Speaker 7: They just see like a conversation that goes well. But

1460
01:05:38,720 --> 01:05:40,160
Speaker 7: it's like it's one of those things that you get

1461
01:05:40,160 --> 01:05:42,280
Speaker 7: better with time. And a lot of people get discouraged

1462
01:05:42,280 --> 01:05:45,320
Speaker 7: when it's like their podcast sounds dull in the beginning,

1463
01:05:45,400 --> 01:05:47,160
Speaker 7: but it's one of those things they really get better

1464
01:05:47,160 --> 01:05:47,840
Speaker 7: at the longer you do.

1465
01:05:48,480 --> 01:05:49,680
Speaker 2: And I think it's really important.

1466
01:05:50,440 --> 01:05:53,320
Speaker 6: The number of followers your guests have does not fucking matter.

1467
01:05:53,960 --> 01:05:56,120
Speaker 6: If your guest is a big TikTok star, that does

1468
01:05:56,200 --> 01:05:58,920
Speaker 6: not mean it is going to translate into podcast numbers

1469
01:05:58,920 --> 01:06:01,640
Speaker 6: for you. They'd like that person on TikTok. They don't

1470
01:06:01,640 --> 01:06:03,120
Speaker 6: want to see that bitch talk for one hour.

1471
01:06:03,640 --> 01:06:05,600
Speaker 5: You need to really think.

1472
01:06:05,400 --> 01:06:08,600
Speaker 6: About how your guest correlates with your content. I know

1473
01:06:08,680 --> 01:06:12,000
Speaker 6: y'all know this shit at this point, Like I'm sure

1474
01:06:12,040 --> 01:06:15,880
Speaker 6: you've interviewed a celebrity that you were just like what, because.

1475
01:06:15,760 --> 01:06:17,320
Speaker 5: I have too. You know.

1476
01:06:17,640 --> 01:06:20,240
Speaker 6: One of my most popular interviews on the channel was

1477
01:06:20,240 --> 01:06:22,880
Speaker 6: the City Girls, but their energy wasn't the same with

1478
01:06:23,000 --> 01:06:25,240
Speaker 6: Mandy and I, and it was so hard because they

1479
01:06:25,240 --> 01:06:27,280
Speaker 6: talk about sex all the time. Mandy and I are

1480
01:06:27,320 --> 01:06:30,320
Speaker 6: hype as fuck, but that shit just didn't translate. You know,

1481
01:06:30,360 --> 01:06:32,520
Speaker 6: when she did Karsha please, it was great, but like

1482
01:06:32,680 --> 01:06:33,160
Speaker 6: with us, it.

1483
01:06:33,240 --> 01:06:34,080
Speaker 5: Just wasn't it.

1484
01:06:34,400 --> 01:06:38,080
Speaker 6: So Like, podcasters are great people to coordinate with because

1485
01:06:38,440 --> 01:06:42,760
Speaker 6: they generally know how to talk on a mic. But seriously,

1486
01:06:42,920 --> 01:06:45,080
Speaker 6: you get someone with two million followers on TikTok, that

1487
01:06:45,120 --> 01:06:48,800
Speaker 6: shit don't mean nothing for you unless you would TikTok podcast. Like,

1488
01:06:49,080 --> 01:06:52,959
Speaker 6: really think about where your demographic receives you. That's good

1489
01:06:53,000 --> 01:06:56,360
Speaker 6: prod cross promotion. This right now, thank you for making

1490
01:06:56,400 --> 01:06:57,920
Speaker 6: us some money. Somebody gonna be like they got our

1491
01:06:57,960 --> 01:07:00,880
Speaker 6: guys or you know, this is what I mean by

1492
01:07:00,920 --> 01:07:01,600
Speaker 6: cross promoting.

1493
01:07:02,040 --> 01:07:03,400
Speaker 5: You should be doing shit like that.

1494
01:07:03,680 --> 01:07:05,520
Speaker 6: When you guys have people on your podcast that have

1495
01:07:05,640 --> 01:07:08,760
Speaker 6: larger platforms on YouTube, obviously you see a spike in

1496
01:07:08,800 --> 01:07:12,720
Speaker 6: your YouTube numbers on that episode or whatever, because that's

1497
01:07:12,760 --> 01:07:15,320
Speaker 6: where their people are listening to them, and then they

1498
01:07:15,320 --> 01:07:18,120
Speaker 6: get to see earn your leasers YouTube channel right after that.

1499
01:07:18,360 --> 01:07:19,760
Speaker 5: The same thing with podcasts.

1500
01:07:20,040 --> 01:07:22,360
Speaker 6: If you think about having a podcast, don't be a

1501
01:07:22,360 --> 01:07:25,480
Speaker 6: guest on nobody's podcast until you got your podcast because

1502
01:07:25,560 --> 01:07:27,760
Speaker 6: right when that episode is done, they need a place

1503
01:07:27,760 --> 01:07:29,560
Speaker 6: to click on you and find you. And if it's

1504
01:07:29,600 --> 01:07:31,840
Speaker 6: just your Instagram. No one's going to care to click

1505
01:07:31,880 --> 01:07:33,600
Speaker 6: on your shit. And I'm not saying this to be

1506
01:07:33,640 --> 01:07:36,480
Speaker 6: hard on anybody. I have just been consulting on podcasts

1507
01:07:36,480 --> 01:07:39,200
Speaker 6: for so long. I started in the era of podcasts

1508
01:07:39,400 --> 01:07:43,840
Speaker 6: where literally, like YouTube, podcasts weren't a thing. And I've

1509
01:07:43,920 --> 01:07:46,520
Speaker 6: learned so much about the landscape and I can only

1510
01:07:47,040 --> 01:07:49,520
Speaker 6: share what I know, and I think those mistakes are

1511
01:07:49,520 --> 01:07:51,760
Speaker 6: the biggest ones people make here.

1512
01:07:51,800 --> 01:07:54,080
Speaker 2: You have it. Appreciate you guys time.

1513
01:07:54,160 --> 01:07:57,520
Speaker 4: So how can they find you on the social and

1514
01:07:57,160 --> 01:08:00,000
Speaker 4: book book and appointment to come here and all that stuff.

1515
01:08:00,520 --> 01:08:05,840
Speaker 7: So the studio is WTF Mediastudios dot com. I'm on

1516
01:08:06,080 --> 01:08:10,480
Speaker 7: podcast Flagrant. I'm also on Brilliant Idiots and Weezy Is.

1517
01:08:10,880 --> 01:08:14,080
Speaker 6: I'm WEEZYWTF. You can check me on Horrible Decisions or

1518
01:08:14,440 --> 01:08:16,920
Speaker 6: sex Cells on Fuse. You can check that on Amazon Prime.

1519
01:08:18,080 --> 01:08:19,720
Speaker 2: Oh all right, God, thank you for rocking us. To

1520
01:08:19,720 --> 01:08:22,600
Speaker 2: see you next week. Peace, peace, peace, thank you, thank you.

1521
01:08:22,720 --> 01:08:23,000
Speaker 2: Very mud.

1522
01:08:23,560 --> 01:08:27,200
Speaker 3: An illegal alien from Guatemala charged with raping a child

1523
01:08:27,240 --> 01:08:31,040
Speaker 3: in Massachusetts. An MS thirteen gang member from Al Salvador

1524
01:08:31,280 --> 01:08:35,400
Speaker 3: accused of murdering a Texas man of Venezuelan charged with

1525
01:08:35,479 --> 01:08:39,320
Speaker 3: filming and selling child pornography in Michigan. These are just

1526
01:08:39,479 --> 01:08:43,240
Speaker 3: some of the heinous migrant criminals caught because of President

1527
01:08:43,280 --> 01:08:46,800
Speaker 3: Donald J. Trump's leadership. I'm Christy Noman, the United States

1528
01:08:46,880 --> 01:08:51,679
Speaker 3: Secretary of Homeland Security. Under President Trump, attempted illegal border

1529
01:08:51,680 --> 01:08:55,240
Speaker 3: crossings are at the lowest levels ever recorded, and over

1530
01:08:55,320 --> 01:08:58,519
Speaker 3: one hundred thousand illegal aliens have been arrested. If you

1531
01:08:58,600 --> 01:09:02,439
Speaker 3: were here illegally, your next you will be fine nearly

1532
01:09:02,520 --> 01:09:06,559
Speaker 3: one thousand dollars a day, imprisoned and deported, you will

1533
01:09:06,600 --> 01:09:10,240
Speaker 3: never return. But if you register using our CBP home

1534
01:09:10,280 --> 01:09:13,639
Speaker 3: app and leave now, you could be allowed to return legally.

1535
01:09:14,040 --> 01:09:18,719
Speaker 3: Do what's right. Leave now. Under President Trump, America's laws,

1536
01:09:18,960 --> 01:09:21,360
Speaker 3: border and families will be protected.

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01:09:21,479 --> 01:09:23,559
Speaker 2: Sponsored by the United States Department of Homeland Security.