WEBVTT - The Latest from the USGA Distance Insights Project

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<v Speaker 1>Welcome back to another edition of the Frida Egg Podcast.

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<v Speaker 1>Today's episode is with the USGAS Senior Managing Director of Governance,

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<v Speaker 1>Thomas Pagel. You're probably wondering who Thomas Pagel is. You

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<v Speaker 1>probably remember them from Rules and Rulings and such and

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<v Speaker 1>us opens of past. Thomas also runs the Distance Insights

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<v Speaker 1>Project at the USGA, and with last week's big announcement,

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<v Speaker 1>we wanted to have a bond to talk about its

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<v Speaker 1>near and long term implications on golf. For those of

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<v Speaker 1>you that might not know what Distance Insights Project is,

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<v Speaker 1>it centers around the golf ball equipment and where the

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<v Speaker 1>game's going and whether or not the current regulation on

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<v Speaker 1>different aspects of equipment needs to be recalibrated. So obviously

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<v Speaker 1>a major implications in terms of what professional golf might

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<v Speaker 1>look like and even what golf at the local level

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<v Speaker 1>might look like. I really appreciate Thomas coming on to talk.

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<v Speaker 1>I know he's a busy guy and obviously had a

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<v Speaker 1>lot of things going on last week, so we were

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<v Speaker 1>glad we could get this, uh get him on this

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<v Speaker 1>week and to discuss the ins and outs of the report,

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<v Speaker 1>the next steps and just the different layers of the

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<v Speaker 1>project and kind of addressing all aspects of it. So,

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<v Speaker 1>without further ado, here is Thomas Pagel I.

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<v Speaker 2>Miss a green, for example, I'm already upset. When I

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<v Speaker 2>find my ball in the bunker, I'm really upset. And

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<v Speaker 2>when I find my.

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<v Speaker 3>Ball in a bright egg Friday egg and dreaded Frida

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<v Speaker 3>egg Frida egg frid egg egg Frida egg bride egg lie,

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<v Speaker 3>I'm about ready to run off of the.

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<v Speaker 2>Stops.

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<v Speaker 4>Get right into it.

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<v Speaker 1>Your team obviously made a huge announcement last week. What

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<v Speaker 1>did golf fans in general need to know about last

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<v Speaker 1>week's announcement?

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<v Speaker 2>Yeah, last week's announcement was really picking up where we

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<v Speaker 2>left things off in late February of twenty twenty, so

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<v Speaker 2>you're recall February twenty twenty, we released the Distance Insights Report,

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<v Speaker 2>which was our comprehensive study with our partners at the

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<v Speaker 2>RNA talking about distance, looking at the history of distance,

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<v Speaker 2>understanding trends, what it might mean for the future of

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<v Speaker 2>the game, and ultimately we concluded that we think the

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<v Speaker 2>cycle of increased hitting length, increased course course lengthening is

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<v Speaker 2>not good for the game and that we need to

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<v Speaker 2>know it has to come to an end. In that document,

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<v Speaker 2>we endeavored to release what we call an area of

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<v Speaker 2>interest to the equipment manufacturers, talking about the areas we

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<v Speaker 2>want to study. We were scheduled to release that the

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<v Speaker 2>Monday or Tuesday after the Player's Chance and Chip. As

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<v Speaker 2>you can recall, Thursday evening in Ponavidra, everything shut down

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<v Speaker 2>and the golf world followed closely thereafter. So we made

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<v Speaker 2>the decision to go ahead and hold on releasing the

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<v Speaker 2>area of interest, knowing that the equipment manufacturers we're going

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<v Speaker 2>to have to deal with the entire industry, frankly was

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<v Speaker 2>going to have to deal with so much related to

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<v Speaker 2>the pandemic, and it wasn't the right time to engage

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<v Speaker 2>and continue into engineering or scientific discussion around you know,

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<v Speaker 2>attributes of a golf baller clubhead, right, So we put

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<v Speaker 2>everything on pause for twenty and then as we came

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<v Speaker 2>into this year, obviously golf is in a good place,

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<v Speaker 2>had a strong year even with the pandemic. Manufacturers are

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<v Speaker 2>still having issues, right, Like, let's be clear, I know

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<v Speaker 2>I talked to them, I hear of supply chain issues,

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<v Speaker 2>all sorts of things. However, we felt the time was

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<v Speaker 2>appropriate to re engage on the topic of distance to

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<v Speaker 2>really kick things off, because this is just the beginning,

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<v Speaker 2>This is the beginning of a long journey. So last

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<v Speaker 2>week we released the Area of Interest, which has, you know,

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<v Speaker 2>the six categories or six general categories of research that

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<v Speaker 2>we're interested in under taking over the course of the

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<v Speaker 2>next year. And then we also release what we call

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<v Speaker 2>a Notice of proposed rule changes to Equipment Manufacturers, which

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<v Speaker 2>is really outside of Distance Insights, but it highlighted a

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<v Speaker 2>few equipment changes that we're proposing here in the near term.

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<v Speaker 4>With those that year kind of break.

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<v Speaker 1>I imagined you were watching golf, did anything, did any of

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<v Speaker 1>the areas of interest change? Did an emphasis on anything change?

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<v Speaker 1>Or did any rule these rules that you're looking to

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<v Speaker 1>implement come about because of the last year?

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<v Speaker 2>You know. We So while our public facing side of

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<v Speaker 2>things certainly was on pause last year, our team, our

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<v Speaker 2>equipment standards team, which are brilliant scientists and engineers, continued

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<v Speaker 2>on with a lot of their research and their day

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<v Speaker 2>to day operations with testing clubs and evaluating our testing

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<v Speaker 2>standards and everything else we look at as a team.

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<v Speaker 2>And so from from the area of interest to six

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<v Speaker 2>categories that didn't really expand. In fact, The document that

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<v Speaker 2>was released last week is largely the document that was

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<v Speaker 2>going to be released in March of twenty twenty. We

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<v Speaker 2>made a couple edits to date, so it was more timely,

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<v Speaker 2>but outside of that, it was really consistent. When we

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<v Speaker 2>look at the notice for proposed changes, you know, we

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<v Speaker 2>did have the benefit of the last year or to

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<v Speaker 2>look at our testing standards, and so when we look at,

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<v Speaker 2>you know, testing a golf ball in an optimized fashion,

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<v Speaker 2>we had the ability to evaluate over the last year

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<v Speaker 2>and make a determination that it was right to propose

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<v Speaker 2>a change to that standard. Same thing with the CT tolerance, right,

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<v Speaker 2>the characteristic time, so measuring the time that a golf

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<v Speaker 2>ball makes impact with the club face, so essentially you're

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<v Speaker 2>measuring trampoline effect. That has carried a historical tolerance of

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<v Speaker 2>eighteen microseconds. Not to get into the nerd weeds, but

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<v Speaker 2>manufacturers are so good with their capabilities and our testing capabilities, frankly,

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<v Speaker 2>have become so much better that that eighteen microsecond tolerance

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<v Speaker 2>is no longer necessary. Right, we can take it down

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<v Speaker 2>to six. Manufacturers can companibly produce within a six microsecond tolerance,

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<v Speaker 2>We can test within that tolerance, and so we felt

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<v Speaker 2>that was appropriate. But you know a lot of people say, well,

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<v Speaker 2>you're not taking distance away with that. We get it, like, look,

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<v Speaker 2>measuring eighteen microseconds, you're talking a yard. Maybe these changes

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<v Speaker 2>are not about reducing distances. It's about modernizing our standards

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<v Speaker 2>and it's frankly part of the day to day responsibility

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<v Speaker 2>that we have in serving that role of testing equipment

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<v Speaker 2>for the game, you know. And then the last proposed

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<v Speaker 2>changing any that I know a lot of folks have

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<v Speaker 2>talked about is the shaft length and the reduction and

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<v Speaker 2>shaft link by model Local rule from forty eight inches

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<v Speaker 2>to forty six inches. This is something we've talked about

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<v Speaker 2>for a while, right, We've we've been looking at this

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<v Speaker 2>since twenty fourteen, so you know, as Bryson's you know,

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<v Speaker 2>winning at the amateur level before anybody, before it became

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<v Speaker 2>really a household name, we were looking at shaft length.

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<v Speaker 2>So this is not a reaction to what we saw

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<v Speaker 2>in the last year. However, you know, given the history

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<v Speaker 2>of that and we nearly proposed a rule change in

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<v Speaker 2>twenty eighteen, we thought the time was right to issue

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<v Speaker 2>the model local rule now because look, as more and

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<v Speaker 2>more players begin to experiment at all levels of the game.

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<v Speaker 2>It only makes change that much harder in the future.

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<v Speaker 2>And so as we look out to the future, if

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<v Speaker 2>we think forty six inches is the right number, we

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<v Speaker 2>just thought it was best to go ahead and issue

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<v Speaker 2>that now, as opposed to waiting for rule changes down

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<v Speaker 2>the line, because you know, I sort of liken it

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<v Speaker 2>to anchoring. You know, a long history of allowing players

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<v Speaker 2>to anchor the club and then the change became hard.

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<v Speaker 2>We didn't want to experience that again.

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<v Speaker 4>Yeah, that makes a lot of sense.

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<v Speaker 1>It's getting in a way out in front of it before.

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<v Speaker 1>You know, obviously two years ago, twenty eighteen, nobody was

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<v Speaker 1>really talking about using a forty seven forty eight inch driver,

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<v Speaker 1>and now all of a sudden you started to see

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<v Speaker 1>not just Bryson, you know dozens of pros I know,

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<v Speaker 1>at least experiment we're playing around with it at their

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<v Speaker 1>Hope course and you know player, So that makes sense.

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<v Speaker 1>From with the six areas of interest, could you just

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<v Speaker 1>outline those areas for the audience that may not have

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<v Speaker 1>dove in and read the entire report what those are

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<v Speaker 1>and kind of layman's terms, what they mean.

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<v Speaker 2>Yeah, the good news is I'm not an engineer, so

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<v Speaker 2>this will all come across in layman's terms. Right, So

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<v Speaker 2>the general areas we talk about, you know, a reductional

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<v Speaker 2>limit within the overall distance standard. And so right now

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<v Speaker 2>we have a standard of three hundred and seventeen yards

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<v Speaker 2>plus the tolerance of three yards to measure both the

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<v Speaker 2>carry but then also the bounce and roll of a

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<v Speaker 2>golf ball, and so is as golf balls are submitted

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<v Speaker 2>for conformance, we test them under certain standards with launch

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<v Speaker 2>and spin rates, and then wherever they end up, we

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<v Speaker 2>just say it needs to be less than three hundred

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<v Speaker 2>and seventeen yards. So we need to evaluate that three

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<v Speaker 2>seventeen and determine is that the right number? Should that

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<v Speaker 2>number be lesser. I'll preface all this by saying, you know,

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<v Speaker 2>we don't have the answers, we don't have the solutions.

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<v Speaker 2>This is really early in the stage where we're just choreographing.

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<v Speaker 2>Here's what we'd like to look at. We want to

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<v Speaker 2>engage with the industry around these topics. We have research,

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<v Speaker 2>We know the manufacturers have research, and in the end

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<v Speaker 2>we want to try and identify solutions that are about

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<v Speaker 2>the long term best interest or health of the game.

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<v Speaker 2>And so as I go through these, again no solutions

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<v Speaker 2>have been reaches or just general topics. The next one

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<v Speaker 2>is a modification on the limitation of ball efficiency. So

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<v Speaker 2>again it's just testing standards we have on how balls fly,

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<v Speaker 2>the aerodynamics of balls, and a review of that. Also

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<v Speaker 2>looking at you know, size and massing of golf balls, right,

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<v Speaker 2>So is there a way to do you look at

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<v Speaker 2>a smaller golf ball a larger golf ball. Do you

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<v Speaker 2>look at the density of a golf ball so that

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<v Speaker 2>it impacts different swing speeds differently? You know a lot

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<v Speaker 2>of different variables within a golf ball that we can

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<v Speaker 2>look at. And then you're looking at drivers club length.

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<v Speaker 2>So model local rule gets us to forty six inches,

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<v Speaker 2>but maybe we do some further research and determine that

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<v Speaker 2>forty five or forty three or forty three or forty

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<v Speaker 2>four excuse me, is a better long term number. So

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<v Speaker 2>we want to look at that as well as you know, massing,

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<v Speaker 2>size of the club head, moment of inertia, right, So

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<v Speaker 2>the forgiveness on a club face, what does that you

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<v Speaker 2>from a strategic standpoint, if you have a high mlide,

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<v Speaker 2>is that allowing players to swing perhaps a bit more aggressively.

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<v Speaker 2>If you change that, MOI, does that change the need

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<v Speaker 2>to perhaps hit a little closer to center. All things

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<v Speaker 2>that we just need to answer as we look through.

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<v Speaker 2>And then you know, last point is the spin right

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<v Speaker 2>and looking at spin. This is a great example of

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<v Speaker 2>both direct and indirect because you can look at spin

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<v Speaker 2>in a lot of different manners. Right, you can look

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<v Speaker 2>at spin off the driver face, you can look at

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<v Speaker 2>spin out of the rough, you can look at the

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<v Speaker 2>general spin coming from the golf ball. So all things

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<v Speaker 2>we need to look at again. Some of those directly

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<v Speaker 2>impact distance, others indirectly impact distance through either strategic choices

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<v Speaker 2>the player might make or otherwise.

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<v Speaker 1>Yeah, and just for everybody listening, is your job, you know,

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<v Speaker 1>in a way, you guys are putting together a study

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<v Speaker 1>slash like an experiment really here where your job is

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<v Speaker 1>to look at all the different angles of these in

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<v Speaker 1>the different implications that changes would make, and determine make

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<v Speaker 1>conclusions off of looking at all the different angles. It's

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<v Speaker 1>not you're not going into this saying we're going to

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<v Speaker 1>you know, limit distance.

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<v Speaker 2>That's well, we do know that we need to stop

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<v Speaker 2>the cycle, so some limitation on distance is necessary. But

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<v Speaker 2>you're right, in that from an equipment standard standpoint, I

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<v Speaker 2>always think of it in terms of levers. Right. Those

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<v Speaker 2>six categories are broad, and within each six of those

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<v Speaker 2>categories there are a lot of things you could potentially

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<v Speaker 2>do or levers you could turn. And so we just

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<v Speaker 2>want to do the research to understand the levers and

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<v Speaker 2>understand if we turn this one to the right, you

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<v Speaker 2>know this much, what is it going to do to

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<v Speaker 2>other levers? Right? Because there's always impacts of other things.

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<v Speaker 2>And then if you change two levers together, you know,

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<v Speaker 2>what would the overall amount of reduction that you could

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<v Speaker 2>achieve be, right, And what are the implications of that reduction?

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<v Speaker 2>What are the implications at different swing speeds? Right, So

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<v Speaker 2>it could impact somebody a one hundred and twenty much

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<v Speaker 2>different than an impact somebody with a clubhead speed of

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<v Speaker 2>ninety Likewise, Right, I think it's important that we understand

0:12:04.440 --> 0:12:08.920
<v Speaker 2>the implications, you know, in the industry on the marketplace

0:12:08.960 --> 0:12:10.920
<v Speaker 2>as well. Right, It's not like you can make an

0:12:10.920 --> 0:12:14.480
<v Speaker 2>equipment rule change and manufacturers can retool and shift overnight.

0:12:14.559 --> 0:12:16.320
<v Speaker 2>These things sort of have a runway that you have

0:12:16.360 --> 0:12:19.760
<v Speaker 2>to play out, and some changes might be easier than others.

0:12:19.760 --> 0:12:21.520
<v Speaker 2>So there are just a lot of factors that you

0:12:21.600 --> 0:12:24.880
<v Speaker 2>have to look at as we go through this process.

0:12:25.480 --> 0:12:28.360
<v Speaker 1>Yeah, and for somebody that would just you know, obviously

0:12:28.400 --> 0:12:31.320
<v Speaker 1>one rebut would be, oh, golf's never been better, this

0:12:31.360 --> 0:12:34.960
<v Speaker 1>has been an awesome year. Why why does this? You know,

0:12:35.040 --> 0:12:36.760
<v Speaker 1>why does the cycle have to stop?

0:12:37.679 --> 0:12:40.360
<v Speaker 2>You know? And it's funny. This is a debate or

0:12:40.440 --> 0:12:44.079
<v Speaker 2>discussion that's been happening for decades, if not centuries, around distance,

0:12:44.400 --> 0:12:46.640
<v Speaker 2>and it's something that just continues to get passed down

0:12:46.679 --> 0:12:49.640
<v Speaker 2>from one generation to the next. Right, And there's this

0:12:49.880 --> 0:12:53.160
<v Speaker 2>belief that every generation should hit the ball further than

0:12:53.160 --> 0:12:58.840
<v Speaker 2>the last, that somehow distance equals enjoyment. I'm gonna I'll

0:12:58.880 --> 0:13:01.080
<v Speaker 2>sit back and say I agree, read with everything you

0:13:01.120 --> 0:13:02.960
<v Speaker 2>said about the game is in a good place. Like

0:13:03.240 --> 0:13:06.240
<v Speaker 2>no one should read the report or misinterpret anything we're saying.

0:13:06.280 --> 0:13:08.920
<v Speaker 2>For us to be as sky is falling, the game's

0:13:08.920 --> 0:13:10.320
<v Speaker 2>in a bad place, we need to come in and

0:13:10.320 --> 0:13:13.560
<v Speaker 2>say it game's great. Like we rallied around as an

0:13:13.559 --> 0:13:17.920
<v Speaker 2>industry last year, and it's pretty unbelievable what we are

0:13:17.960 --> 0:13:21.600
<v Speaker 2>able to accomplish. Now we need to focus on retaining

0:13:21.640 --> 0:13:24.000
<v Speaker 2>those golfers that came to the game last year or

0:13:24.000 --> 0:13:26.240
<v Speaker 2>the lapse golfers that came back to the game. But

0:13:26.280 --> 0:13:27.920
<v Speaker 2>I'd like to think that you can sort of chew

0:13:27.960 --> 0:13:30.600
<v Speaker 2>them and walk at the same time. Right, what we're

0:13:30.640 --> 0:13:34.720
<v Speaker 2>saying is, as we look at trends, it's obvious golfers

0:13:34.760 --> 0:13:37.080
<v Speaker 2>hit the ball further now than they did ten years ago,

0:13:37.120 --> 0:13:38.920
<v Speaker 2>than they did thirty years ago. And if you play

0:13:39.000 --> 0:13:41.960
<v Speaker 2>that trend out, it's only going to continue. So what

0:13:42.080 --> 0:13:46.199
<v Speaker 2>happens when golfers continue to increase distance, Well, venues continue

0:13:46.240 --> 0:13:49.320
<v Speaker 2>to increase in length where they can. With that comes

0:13:49.320 --> 0:13:53.640
<v Speaker 2>capital costs, comes, maintenance costs, come, labor costs, comes everything.

0:13:53.679 --> 0:13:55.880
<v Speaker 2>Where do those costs ultimately go They get passed down

0:13:55.920 --> 0:13:58.560
<v Speaker 2>to the golfer. Right. Then you also look at pace

0:13:58.600 --> 0:14:00.520
<v Speaker 2>of play. You're extending the golf course, which means it's

0:14:00.520 --> 0:14:02.800
<v Speaker 2>going to take longer to play. So we're looking out

0:14:02.800 --> 0:14:06.840
<v Speaker 2>into the future and saying if golf, if hitting distance

0:14:06.880 --> 0:14:09.679
<v Speaker 2>continue to increase, golf courses are going to continue to increase.

0:14:09.920 --> 0:14:13.360
<v Speaker 2>That impacts all of us and at some point it

0:14:13.520 --> 0:14:16.000
<v Speaker 2>has to stop, right, especially when you layer on top

0:14:16.840 --> 0:14:20.920
<v Speaker 2>you know, the environmental sustainability and the cost frankly associated

0:14:21.000 --> 0:14:24.200
<v Speaker 2>with maintaining a golf course right now, cost of water,

0:14:24.280 --> 0:14:27.520
<v Speaker 2>cost of labor, cost of nutrients are all outpacing inflation,

0:14:28.120 --> 0:14:30.760
<v Speaker 2>which means it's becoming more and more expensive to maintain

0:14:30.800 --> 0:14:33.640
<v Speaker 2>golf courses. Again, that expense ultimately gets passed on to us.

0:14:33.680 --> 0:14:37.000
<v Speaker 2>So this is it's a matter of do you continue

0:14:37.040 --> 0:14:39.880
<v Speaker 2>the conversation, do you hand off this challenge to the

0:14:39.880 --> 0:14:42.160
<v Speaker 2>next generation, or you try and be a bit more

0:14:42.160 --> 0:14:45.360
<v Speaker 2>proactive make some changes so that when we hand the

0:14:45.400 --> 0:14:47.880
<v Speaker 2>game off to the next generation, we can ensure that

0:14:47.920 --> 0:14:49.880
<v Speaker 2>we're building on the strengths of today and having a

0:14:49.920 --> 0:14:51.080
<v Speaker 2>healthy game into the future.

0:14:51.320 --> 0:14:56.040
<v Speaker 1>And regulation is currently in place, it's not a question

0:14:56.120 --> 0:14:58.840
<v Speaker 1>of whether we're regulator or not. It's a question of

0:14:58.880 --> 0:15:01.560
<v Speaker 1>recalibrating what the regulation standards are.

0:15:01.680 --> 0:15:04.160
<v Speaker 2>Right, That's exactly right. I mean, it's we have our

0:15:04.200 --> 0:15:06.400
<v Speaker 2>equipment standards, we have the rules in place, and it's

0:15:06.440 --> 0:15:10.680
<v Speaker 2>a it's a matter of looking at where where should

0:15:10.720 --> 0:15:13.040
<v Speaker 2>we look to potentially sort of tighten the screws a

0:15:13.080 --> 0:15:13.880
<v Speaker 2>little bit. So to speak.

0:15:14.000 --> 0:15:16.840
<v Speaker 1>With the you know announcement last week, you're in a

0:15:16.880 --> 0:15:21.920
<v Speaker 1>place and it outlined a twelve to eighteenth months period

0:15:23.520 --> 0:15:27.720
<v Speaker 1>before we hear kind of what's next, what's the timeline

0:15:28.920 --> 0:15:32.240
<v Speaker 1>involved with that period and what should we expect, what's

0:15:32.280 --> 0:15:34.400
<v Speaker 1>happening behind the scenes in this period.

0:15:35.040 --> 0:15:37.680
<v Speaker 2>So it is, it is. There's a lot of research

0:15:37.760 --> 0:15:41.240
<v Speaker 2>that's ongoing with our folks on our equipment standards team

0:15:41.560 --> 0:15:43.760
<v Speaker 2>as well as you know, our counterparts at the RNA

0:15:43.840 --> 0:15:46.720
<v Speaker 2>and their equipment standards team in Saint Andrews and in

0:15:46.840 --> 0:15:50.480
<v Speaker 2>that you know, uh, you know, working with manufacturers. Again,

0:15:50.720 --> 0:15:52.720
<v Speaker 2>a lot of them have already done research on these topics,

0:15:52.840 --> 0:15:55.080
<v Speaker 2>or a lot of them will initiate research on the topics.

0:15:55.840 --> 0:15:58.240
<v Speaker 2>And this period of this area of interest is all

0:15:58.280 --> 0:16:01.120
<v Speaker 2>about the exchanging of information, right Believe it or not,

0:16:01.160 --> 0:16:04.080
<v Speaker 2>there is a high level of collaboration that happens within

0:16:04.120 --> 0:16:07.360
<v Speaker 2>the industry. A lot of people don't like to a

0:16:07.400 --> 0:16:09.280
<v Speaker 2>lot of people may not take the time to understand that.

0:16:09.360 --> 0:16:12.440
<v Speaker 2>But we're working with manufacturers, you know, on a daily,

0:16:12.520 --> 0:16:16.000
<v Speaker 2>weekly basis, and this will really continue that. It's just

0:16:16.360 --> 0:16:18.920
<v Speaker 2>we're going to have more specific topics around distance we're

0:16:18.920 --> 0:16:21.200
<v Speaker 2>going to want to look at with them, you know.

0:16:21.280 --> 0:16:23.240
<v Speaker 2>So as far as the next twelve to eighteen months,

0:16:23.280 --> 0:16:26.120
<v Speaker 2>I say, in one of the good things about our

0:16:26.160 --> 0:16:28.680
<v Speaker 2>process that we follow from an equipment rulemaking procedures that

0:16:28.720 --> 0:16:32.880
<v Speaker 2>it's transparent. We choreograph early on, here is what we're interested,

0:16:32.920 --> 0:16:36.160
<v Speaker 2>here's here's potentially where we'd like to go. The bad

0:16:36.200 --> 0:16:38.760
<v Speaker 2>part about it being transparent is you're putting a lot

0:16:38.800 --> 0:16:41.080
<v Speaker 2>of things out there and that are going to generate

0:16:41.160 --> 0:16:43.320
<v Speaker 2>questions and you just don't have the answers to those

0:16:43.360 --> 0:16:45.640
<v Speaker 2>questions yet. Right, So, as we go through the research,

0:16:45.920 --> 0:16:48.120
<v Speaker 2>as we begin to look at solutions, look at the knobs,

0:16:48.400 --> 0:16:52.280
<v Speaker 2>we'll have a better idea about what potential solutions might be,

0:16:52.440 --> 0:16:57.080
<v Speaker 2>what timelines we might have to implement those solutions. Some

0:16:57.160 --> 0:16:59.800
<v Speaker 2>could be short, some could be long term. To use

0:16:59.840 --> 0:17:02.000
<v Speaker 2>my local rules, do you make it a do you

0:17:02.040 --> 0:17:04.359
<v Speaker 2>make it an overall rule change? So there's just a

0:17:04.359 --> 0:17:08.119
<v Speaker 2>lot of questions we have to answer, and most of that, frankly,

0:17:08.200 --> 0:17:11.159
<v Speaker 2>will be done you know, behind the scenes over the

0:17:11.160 --> 0:17:13.120
<v Speaker 2>next you know, twelve twelve or so months.

0:17:13.760 --> 0:17:17.600
<v Speaker 1>In the document, you guys define this period working with

0:17:17.800 --> 0:17:22.800
<v Speaker 1>golf stakeholders and a comment period for golf stakeholders who

0:17:23.280 --> 0:17:28.080
<v Speaker 1>are golf stakeholders in it for this exercise, you know,

0:17:28.119 --> 0:17:30.359
<v Speaker 1>I think that was something that a lot of people wondered,

0:17:30.400 --> 0:17:32.399
<v Speaker 1>Can I just write a comment?

0:17:32.960 --> 0:17:34.639
<v Speaker 2>So, first of all I mean, I would tell you that,

0:17:34.720 --> 0:17:38.000
<v Speaker 2>you know, the USGA is a nonprofit as and as

0:17:38.040 --> 0:17:41.240
<v Speaker 2>a membership organization. As the governing body, we're always you know,

0:17:41.320 --> 0:17:44.520
<v Speaker 2>our doors, our phone lines, our email boxes are always open,

0:17:44.600 --> 0:17:47.239
<v Speaker 2>so people should never hesitate to reach out to us

0:17:47.280 --> 0:17:50.879
<v Speaker 2>if they have questions, inquiry, suggestions. You know, as we

0:17:51.000 --> 0:17:53.399
<v Speaker 2>as we look at this, we are really in a

0:17:53.440 --> 0:17:56.720
<v Speaker 2>technical stage, right, and so it is the primary stakeholder

0:17:56.800 --> 0:17:59.720
<v Speaker 2>is going to be the manufacturing community. And then outside

0:17:59.760 --> 0:18:02.480
<v Speaker 2>of that, we also have you know, the major tours

0:18:02.720 --> 0:18:06.160
<v Speaker 2>that are a key stakeholder that the players. We also

0:18:06.240 --> 0:18:08.800
<v Speaker 2>have you know, at the amateur level, you have our

0:18:08.840 --> 0:18:11.680
<v Speaker 2>allied golf associations who are out there running state amateurs,

0:18:12.000 --> 0:18:15.080
<v Speaker 2>you know, junior tours. So it's a lot of the

0:18:15.080 --> 0:18:19.720
<v Speaker 2>groups that represent golf or subsets of golfers. And again

0:18:19.760 --> 0:18:22.000
<v Speaker 2>it's important that everybody's voice is heard, which is why

0:18:22.000 --> 0:18:23.480
<v Speaker 2>we have this process we go through.

0:18:24.240 --> 0:18:28.080
<v Speaker 1>Yeah, and for the collaboration standpoint with manufacturers, I imagine,

0:18:28.119 --> 0:18:30.840
<v Speaker 1>like some of the stuff you outlined, like changing the

0:18:31.000 --> 0:18:34.639
<v Speaker 1>MOI on a club and seeing the impacts that have,

0:18:34.880 --> 0:18:38.520
<v Speaker 1>like that's something you have to work directly with manufacturers on.

0:18:38.680 --> 0:18:42.600
<v Speaker 2>Right, It is I mean, look, our team. Again, they

0:18:42.640 --> 0:18:45.679
<v Speaker 2>can undertake the research, but it's a lot of validation

0:18:46.000 --> 0:18:48.720
<v Speaker 2>and thought sharing that needs to happen between manufacturers and

0:18:48.720 --> 0:18:52.040
<v Speaker 2>our teams. That's just it's critical for success, and they've been.

0:18:52.560 --> 0:18:56.120
<v Speaker 1>Manufacturers have been very open with collaborating on these types

0:18:56.119 --> 0:18:57.960
<v Speaker 1>of things with you guys historically.

0:18:58.040 --> 0:19:01.160
<v Speaker 2>Yeah, they have been. It's again, I think it provides

0:19:01.680 --> 0:19:05.439
<v Speaker 2>sideline into what we're thinking from an equipment standard standpoint,

0:19:06.080 --> 0:19:09.400
<v Speaker 2>but allows for them to share their views because, as

0:19:09.440 --> 0:19:11.760
<v Speaker 2>I say, whatever decisions are made, we need to make

0:19:11.800 --> 0:19:14.880
<v Speaker 2>sure that they're fully informed, right, and so we need

0:19:14.880 --> 0:19:18.760
<v Speaker 2>to validate the research or that that we're seeing, but

0:19:18.840 --> 0:19:21.080
<v Speaker 2>we also need to make sure that when it translates

0:19:21.119 --> 0:19:23.920
<v Speaker 2>out into you know, the marketplace or into the plane

0:19:23.960 --> 0:19:25.960
<v Speaker 2>of the game, that we've thought through everything. We don't

0:19:25.960 --> 0:19:27.840
<v Speaker 2>want to make any hasty decisions here.

0:19:28.080 --> 0:19:31.200
<v Speaker 1>With the Distance Inside report that came out last year,

0:19:31.359 --> 0:19:35.480
<v Speaker 1>were there any you know, big revelations for you personally

0:19:35.760 --> 0:19:39.760
<v Speaker 1>or and also for your team. Were there specific things

0:19:39.800 --> 0:19:43.560
<v Speaker 1>that really stuck out more than others with that report?

0:19:43.880 --> 0:19:45.960
<v Speaker 2>Yeah, I mean, I think the number one thing that's

0:19:45.960 --> 0:19:49.520
<v Speaker 2>stuck out is, frankly, just how this does impact all

0:19:49.560 --> 0:19:52.520
<v Speaker 2>of us as golfers, whether that be you know, the

0:19:52.560 --> 0:19:55.320
<v Speaker 2>pace of play or the cost of that gets passed

0:19:55.320 --> 0:20:00.359
<v Speaker 2>along the golfers, but also distance. It's actually much thicker

0:20:00.640 --> 0:20:05.080
<v Speaker 2>than just the long hitting golfers. Right. It's on all sides.

0:20:05.480 --> 0:20:08.159
<v Speaker 2>There's a stat that I believe it's only eight percent

0:20:08.200 --> 0:20:10.200
<v Speaker 2>of golf courses in the United States have a tea

0:20:10.240 --> 0:20:13.399
<v Speaker 2>that's short enough for the shorter hitting players, for the

0:20:13.400 --> 0:20:16.320
<v Speaker 2>shortest hitting players, right, and so distances, there's issues on

0:20:16.359 --> 0:20:18.119
<v Speaker 2>all sides. When we talk about a game that we

0:20:18.160 --> 0:20:22.840
<v Speaker 2>want to be welcoming and inclusive, we know that it

0:20:22.880 --> 0:20:25.199
<v Speaker 2>can be that there are barriers to entry. We know

0:20:25.280 --> 0:20:28.960
<v Speaker 2>that it can be intimidating. I'd say it's pretty intimidating

0:20:28.960 --> 0:20:30.240
<v Speaker 2>if you come out to start the game and there's

0:20:30.240 --> 0:20:31.439
<v Speaker 2>not a set of tees that you can play and

0:20:31.440 --> 0:20:33.920
<v Speaker 2>go out and enjoy yourself. So we're trying to take

0:20:33.960 --> 0:20:36.480
<v Speaker 2>a really a holistic view of this. This is not

0:20:36.640 --> 0:20:39.840
<v Speaker 2>just about equipment. I know, it's where everybody wants to go.

0:20:39.920 --> 0:20:41.760
<v Speaker 2>I know that you know obviously issue in the area

0:20:41.800 --> 0:20:43.919
<v Speaker 2>of interest in the research topics, but there is a

0:20:44.040 --> 0:20:46.119
<v Speaker 2>huge golf course component to this as well that we

0:20:46.160 --> 0:20:49.520
<v Speaker 2>want to look at. And the golfer experience component as

0:20:49.560 --> 0:20:52.120
<v Speaker 2>to how how can we come together with the industry

0:20:52.119 --> 0:20:56.159
<v Speaker 2>develop best practices around you know, maintenance, set up everything

0:20:56.160 --> 0:20:58.720
<v Speaker 2>else that welcomes golfers and allows for them to enjoy

0:20:58.760 --> 0:20:59.360
<v Speaker 2>their experience.

0:21:00.400 --> 0:21:05.480
<v Speaker 1>One of the biggest rebuttals to any sort of recalibration

0:21:05.960 --> 0:21:10.560
<v Speaker 1>of regulation on distance and equipment is that this is

0:21:10.680 --> 0:21:14.439
<v Speaker 1>just a zero point one percent problem. And from what

0:21:14.560 --> 0:21:18.040
<v Speaker 1>I'm hearing you talk about, this is not a point

0:21:18.160 --> 0:21:21.840
<v Speaker 1>one percent professional golf problem at all. It's a problem

0:21:21.880 --> 0:21:22.960
<v Speaker 1>for all of golf.

0:21:24.080 --> 0:21:26.960
<v Speaker 2>It is, right, and part of the study you look

0:21:27.000 --> 0:21:32.640
<v Speaker 2>at golf courses that will never host a PGA Tour

0:21:32.720 --> 0:21:35.600
<v Speaker 2>level event or a professional event. They're lengthening, right or

0:21:35.640 --> 0:21:39.240
<v Speaker 2>they're making changes to their golf course, whether it be

0:21:39.320 --> 0:21:44.320
<v Speaker 2>perception based or reality, and those changes again come with costs.

0:21:44.320 --> 0:21:47.080
<v Speaker 2>As costs get passed along to us, the trend of

0:21:47.119 --> 0:21:50.520
<v Speaker 2>those changes, they're only going to continue. And so even

0:21:50.560 --> 0:21:52.919
<v Speaker 2>if you have a facility where there's a small fraction

0:21:52.960 --> 0:21:56.200
<v Speaker 2>of players that play that back tis, we're all paying

0:21:56.200 --> 0:21:57.760
<v Speaker 2>for those back tees, and when there's a new set

0:21:57.760 --> 0:21:59.159
<v Speaker 2>of back teas that goes up, we all end up

0:21:59.160 --> 0:22:02.160
<v Speaker 2>paying for those as well, well, you know, so as

0:22:02.200 --> 0:22:04.879
<v Speaker 2>we look at distance reduction, there's a huge inventory of

0:22:04.920 --> 0:22:08.280
<v Speaker 2>t's in front of us, and so so if there

0:22:08.359 --> 0:22:11.159
<v Speaker 2>is some change in distance, most of us have the

0:22:11.200 --> 0:22:13.359
<v Speaker 2>ability to move up with tea and frankly have an

0:22:13.400 --> 0:22:17.240
<v Speaker 2>equallys enjoyable experience while shrinking the footprint of the golf

0:22:17.240 --> 0:22:20.600
<v Speaker 2>course at the same time. You know, it's we are

0:22:20.680 --> 0:22:23.840
<v Speaker 2>the only sport that I'm aware of where we change

0:22:23.840 --> 0:22:25.760
<v Speaker 2>our venue to meet the needs of equipment.

0:22:27.760 --> 0:22:30.800
<v Speaker 1>Yeah, that was the question I had, And I'm curious,

0:22:31.160 --> 0:22:33.080
<v Speaker 1>you know, when you guys look at other sports that

0:22:33.160 --> 0:22:37.080
<v Speaker 1>have confronted these issues, like you know, most most recently

0:22:37.119 --> 0:22:40.840
<v Speaker 1>we saw, you know, the Nike running shoe, which we're

0:22:40.960 --> 0:22:44.760
<v Speaker 1>all of a sudden, marathon records were falling left and

0:22:44.880 --> 0:22:47.520
<v Speaker 1>right because of a shoe that could a lot of

0:22:47.520 --> 0:22:49.879
<v Speaker 1>people are run four to five minutes faster over the

0:22:49.880 --> 0:22:52.840
<v Speaker 1>course of twenty six miles. And you know, swimming had

0:22:52.920 --> 0:22:56.920
<v Speaker 1>obviously the swimsuits, and you know, cycling has a lot

0:22:56.920 --> 0:22:59.200
<v Speaker 1>of mechanical stuff that goes into a race.

0:22:59.240 --> 0:22:59.840
<v Speaker 4>Car driving.

0:23:00.160 --> 0:23:03.120
<v Speaker 1>Do you guys look at other sports and how they've

0:23:03.119 --> 0:23:06.680
<v Speaker 1>confronted these issues and the impacts that they've had before

0:23:06.760 --> 0:23:10.800
<v Speaker 1>and after and and so forth. When with this study

0:23:10.800 --> 0:23:12.280
<v Speaker 1>that you guys are conducting.

0:23:12.440 --> 0:23:14.800
<v Speaker 2>Yeah, you know, we we have looked at other sports

0:23:14.800 --> 0:23:17.639
<v Speaker 2>and you know, you're right, this is innovation is not

0:23:17.760 --> 0:23:21.720
<v Speaker 2>something that's unique to golf, and athleticism is not something

0:23:21.720 --> 0:23:25.400
<v Speaker 2>that's unique to golf either. Right. It's as we think

0:23:25.440 --> 0:23:29.320
<v Speaker 2>about this topic, right, there are three contributing factors to distance.

0:23:29.400 --> 0:23:35.919
<v Speaker 2>You have course setup, you have athleticism, and with that

0:23:36.000 --> 0:23:37.960
<v Speaker 2>there's a number of things. It's not just you know,

0:23:38.000 --> 0:23:40.480
<v Speaker 2>how big and strong and flexible golfers are, but it's

0:23:40.520 --> 0:23:43.439
<v Speaker 2>also the amount of information they have, the data they

0:23:43.480 --> 0:23:46.399
<v Speaker 2>can have to really optimize their performance. And then you

0:23:46.440 --> 0:23:49.760
<v Speaker 2>have equipment, right, golf course setup. We can issue best

0:23:49.760 --> 0:23:52.040
<v Speaker 2>practices as a governing body, we can work with our

0:23:52.080 --> 0:23:55.760
<v Speaker 2>industry partners, but ultimately that's you know, the host committee

0:23:55.840 --> 0:24:00.600
<v Speaker 2>or the golf course's decision to make athleticism desire to

0:24:00.640 --> 0:24:03.680
<v Speaker 2>get sort of bigger, stronger, more flexible to optimize that.

0:24:03.920 --> 0:24:06.560
<v Speaker 2>That's fantastic, right. As golf fans, I think we're all

0:24:06.600 --> 0:24:08.760
<v Speaker 2>in awe of that. I think it's the definition of

0:24:08.800 --> 0:24:12.679
<v Speaker 2>athletic endeavor and there's no way to regulate it in

0:24:12.680 --> 0:24:15.000
<v Speaker 2>any sport. No, should it be regulated, right, And so

0:24:15.040 --> 0:24:18.320
<v Speaker 2>that then leads us to equipment. And so the only

0:24:18.720 --> 0:24:22.760
<v Speaker 2>way we have to monitor distance or have an impact

0:24:22.760 --> 0:24:26.480
<v Speaker 2>on distance reduction is through equipment. And even if players

0:24:26.480 --> 0:24:29.760
<v Speaker 2>are the primary contributing factor, that letticism is the primary

0:24:29.760 --> 0:24:34.520
<v Speaker 2>contributing factor to current distance gains, the reality is is

0:24:34.760 --> 0:24:37.359
<v Speaker 2>that will continue to increase as well. Right there's a

0:24:37.400 --> 0:24:41.240
<v Speaker 2>subset of golfers you look at on the World Long

0:24:41.320 --> 0:24:43.919
<v Speaker 2>Drive Tour right where they're able to get swing speeds

0:24:43.960 --> 0:24:47.400
<v Speaker 2>up above one point forty ball speeds two fifteen. It's

0:24:47.440 --> 0:24:50.119
<v Speaker 2>only a matter of time before you have that capability

0:24:50.119 --> 0:24:53.240
<v Speaker 2>on the PGA Tour. And so my point is they're

0:24:53.320 --> 0:24:56.720
<v Speaker 2>still room for distance increase. And if we see that

0:24:56.880 --> 0:24:59.920
<v Speaker 2>cycle or that continued increase being a problem, the primary

0:25:00.080 --> 0:25:04.040
<v Speaker 2>lever we have to help control it is through equipment.

0:25:04.160 --> 0:25:06.040
<v Speaker 2>And so that's what we're faced with right now.

0:25:06.280 --> 0:25:09.440
<v Speaker 1>I think something that I think about sometimes is I

0:25:09.480 --> 0:25:15.600
<v Speaker 1>actually sympathize the player today in some regard because their

0:25:15.640 --> 0:25:20.280
<v Speaker 1>athletic accomplishments are sometimes muddied by is this equipment or

0:25:20.359 --> 0:25:25.119
<v Speaker 1>is this athletics? Like what what's the rory's athleticism? You know,

0:25:25.680 --> 0:25:29.040
<v Speaker 1>you know, we see Usain Bolt. He's faster than anybody

0:25:29.160 --> 0:25:31.720
<v Speaker 1>ever before. And that's a simple thing. They run the

0:25:31.760 --> 0:25:36.159
<v Speaker 1>same distance, they run with essentially the same equipment, and

0:25:36.200 --> 0:25:38.800
<v Speaker 1>you can say this is the fastest man ever. But

0:25:38.920 --> 0:25:43.280
<v Speaker 1>with golf, with with the changing golf course dimensions and

0:25:43.320 --> 0:25:46.960
<v Speaker 1>then also the changing equipment, it's impossible to tell. How

0:25:47.240 --> 0:25:50.120
<v Speaker 1>much are you know this modern era of player has

0:25:50.160 --> 0:25:51.840
<v Speaker 1>progressed over over the years.

0:25:52.880 --> 0:25:55.440
<v Speaker 2>Yeah, I mean it's it's tough to compare era to era,

0:25:56.000 --> 0:25:58.000
<v Speaker 2>and that's always been the case, and I think that

0:25:58.040 --> 0:26:00.280
<v Speaker 2>will always continue to be the case. You know. But

0:26:00.320 --> 0:26:03.800
<v Speaker 2>you talk about, you know, the players and their athleticism

0:26:03.800 --> 0:26:06.560
<v Speaker 2>and their athletic endeavor and just how good they are.

0:26:06.960 --> 0:26:08.720
<v Speaker 2>I mean, that's one of the benefits we also have

0:26:08.800 --> 0:26:10.800
<v Speaker 2>as a game, right, we all play the same equipment.

0:26:11.240 --> 0:26:13.960
<v Speaker 2>There aren't too many sports where the professional athlete is

0:26:13.960 --> 0:26:16.480
<v Speaker 2>going to use the same equipment as as the amateurs.

0:26:16.840 --> 0:26:19.000
<v Speaker 2>And so you and I go out and play. We

0:26:19.080 --> 0:26:21.560
<v Speaker 2>might be using the same drivers as as a Roary

0:26:21.680 --> 0:26:24.400
<v Speaker 2>or someone else. Uh, And yet we can sit back

0:26:24.400 --> 0:26:26.439
<v Speaker 2>and marvel at the distance they have as compared to

0:26:26.480 --> 0:26:28.520
<v Speaker 2>you and I. So I think that you know their

0:26:28.560 --> 0:26:32.120
<v Speaker 2>abilities as athletes, Uh, really does shine through.

0:26:34.040 --> 0:26:36.000
<v Speaker 4>With the with the local rule.

0:26:36.560 --> 0:26:40.760
<v Speaker 1>That's something that was used heavily in the announcement. Is

0:26:41.160 --> 0:26:43.640
<v Speaker 1>a local rule bifurcation by another name.

0:26:44.320 --> 0:26:46.520
<v Speaker 2>You know, it's fine, I get that question all the time,

0:26:46.600 --> 0:26:49.320
<v Speaker 2>and and and I'll sort of go rules nerd on

0:26:49.359 --> 0:26:50.240
<v Speaker 2>you for here.

0:26:50.480 --> 0:26:54.120
<v Speaker 1>Explain a local rule to to the to the audience

0:26:54.160 --> 0:26:56.240
<v Speaker 1>as well, because I think that would be an important

0:26:56.280 --> 0:26:58.359
<v Speaker 1>place to start and probably should have been the first question.

0:26:58.800 --> 0:27:00.919
<v Speaker 2>Well it was, you know, so local rules. So you

0:27:00.920 --> 0:27:02.320
<v Speaker 2>have the rules of golf, and you have local rules.

0:27:02.320 --> 0:27:03.920
<v Speaker 2>But if we go all the way back to seventeen

0:27:04.000 --> 0:27:07.080
<v Speaker 2>forty four, that first set of rules, the thirteen rules

0:27:07.080 --> 0:27:09.199
<v Speaker 2>that were written there for a single golf course, for

0:27:09.240 --> 0:27:11.280
<v Speaker 2>a single tournament. So in essence, it was a series

0:27:11.320 --> 0:27:14.159
<v Speaker 2>of local rules. And as you look at golf in

0:27:14.200 --> 0:27:17.560
<v Speaker 2>the UK around that time, every golf course they were

0:27:17.560 --> 0:27:21.560
<v Speaker 2>writing their own rules, and it wasn't until eighteen ninety

0:27:21.640 --> 0:27:24.240
<v Speaker 2>nine that the RNA was sort of appointed as the

0:27:24.280 --> 0:27:26.600
<v Speaker 2>governing body to write a single set of rules. Here

0:27:26.600 --> 0:27:29.720
<v Speaker 2>in the US we even used the RNA's rules, but

0:27:29.760 --> 0:27:32.359
<v Speaker 2>then we made adaptations that we called local rules on

0:27:32.359 --> 0:27:35.119
<v Speaker 2>our side. In nineteen fifty two, the USGA and the

0:27:35.200 --> 0:27:37.040
<v Speaker 2>RNA came together and for the first time ever, we

0:27:37.080 --> 0:27:41.119
<v Speaker 2>had a single set of rules playing rules to be

0:27:41.240 --> 0:27:44.920
<v Speaker 2>used at every golf course throughout the world. That said,

0:27:44.920 --> 0:27:48.000
<v Speaker 2>there's thirty thousand plus golf courses. I always tell people

0:27:48.240 --> 0:27:50.399
<v Speaker 2>the playing rules are tough because you have to imagine

0:27:50.600 --> 0:27:52.600
<v Speaker 2>that anything that can and will happen to that little

0:27:52.640 --> 0:27:54.639
<v Speaker 2>white ball, and you have to write a rule around it.

0:27:55.040 --> 0:27:57.720
<v Speaker 2>We don't have We're not football right where we don't

0:27:57.760 --> 0:28:01.399
<v Speaker 2>have a standard playing field, and so riding rules can

0:28:01.440 --> 0:28:05.440
<v Speaker 2>become challenging. So if you have a local golf course,

0:28:05.520 --> 0:28:07.680
<v Speaker 2>or you have a tour, or you have a tournament

0:28:07.960 --> 0:28:10.240
<v Speaker 2>that has something unique to that golf course, unique to

0:28:10.240 --> 0:28:13.520
<v Speaker 2>that event, they have to adapt the rules in some regards.

0:28:13.520 --> 0:28:17.000
<v Speaker 2>And that's where model local rules step in. It's areas

0:28:17.040 --> 0:28:20.240
<v Speaker 2>where committees running a tournament or committees running golf course

0:28:20.440 --> 0:28:23.399
<v Speaker 2>have flexibility or options around rules to put into place

0:28:23.560 --> 0:28:27.040
<v Speaker 2>for their golf course. Most people think of those in

0:28:27.119 --> 0:28:30.560
<v Speaker 2>terms of the playing rules. However, there are a number

0:28:30.600 --> 0:28:34.040
<v Speaker 2>of equipment related local rules currently in place. Right the

0:28:34.040 --> 0:28:36.160
<v Speaker 2>one ball condition which a lot of people hear about,

0:28:36.160 --> 0:28:39.160
<v Speaker 2>and that's you start around. You know, with the make

0:28:39.200 --> 0:28:41.040
<v Speaker 2>and model of golf ball, and you have to use

0:28:41.080 --> 0:28:44.040
<v Speaker 2>that same make and model golf ball throughout the entire round.

0:28:44.120 --> 0:28:47.680
<v Speaker 2>That's a local rule. A lot of talk within certainly

0:28:47.680 --> 0:28:51.080
<v Speaker 2>competitive circles around grooves, right like your grooves have to

0:28:51.080 --> 0:28:52.920
<v Speaker 2>meet a standard that was put in place in twenty ten.

0:28:53.120 --> 0:28:56.680
<v Speaker 2>That's a local rule. The use of conforming golf balls

0:28:56.720 --> 0:28:59.880
<v Speaker 2>or driver or conforming drivers. Those are lists that can

0:29:00.240 --> 0:29:02.720
<v Speaker 2>put into place by local rule, not necessarily always in

0:29:02.760 --> 0:29:04.560
<v Speaker 2>place at the club level, but certainly when you start

0:29:04.560 --> 0:29:08.080
<v Speaker 2>getting into competitions. And so this concept of flexibility, as

0:29:08.120 --> 0:29:11.960
<v Speaker 2>concept of options has long existed. And all we're saying

0:29:12.000 --> 0:29:15.600
<v Speaker 2>now is as we look at these different areas of research,

0:29:15.680 --> 0:29:17.520
<v Speaker 2>is we look at changes to the balls, we look

0:29:17.560 --> 0:29:20.680
<v Speaker 2>to changes to the club. If we step back and

0:29:20.680 --> 0:29:23.000
<v Speaker 2>we say, you know what, we can actually achieve some

0:29:23.200 --> 0:29:26.400
<v Speaker 2>significant amount of reduction here. But that reduction might not

0:29:26.440 --> 0:29:28.080
<v Speaker 2>be best for the game as a whole, right Like,

0:29:28.120 --> 0:29:30.280
<v Speaker 2>maybe it impacts the low swing speeds more than we'd

0:29:30.320 --> 0:29:32.520
<v Speaker 2>like it too, and so it's going to have an

0:29:32.560 --> 0:29:36.800
<v Speaker 2>impact a greater impact on the recreational game than we'd like. Well,

0:29:36.840 --> 0:29:39.160
<v Speaker 2>perhaps we can put that option out as a local

0:29:39.280 --> 0:29:43.760
<v Speaker 2>rule so that courses tournaments tours that might want to

0:29:43.840 --> 0:29:46.000
<v Speaker 2>use that option would have it as an option. So

0:29:46.040 --> 0:29:49.840
<v Speaker 2>it's again there's no specifics in mind, but it's just

0:29:50.200 --> 0:29:52.840
<v Speaker 2>let's explore, like, let's not be afraid of exploring the

0:29:52.920 --> 0:29:54.280
<v Speaker 2>idea of options for the game.

0:29:55.240 --> 0:29:59.440
<v Speaker 1>Yeah, and so obviously you just outlay there's no specifics

0:29:59.440 --> 0:30:03.120
<v Speaker 1>in mind. This is just an exploration. But to say

0:30:03.160 --> 0:30:06.240
<v Speaker 1>there was a local rule put in place, how would

0:30:06.280 --> 0:30:10.880
<v Speaker 1>you go about, you know, suggesting delineation between the different

0:30:10.960 --> 0:30:14.880
<v Speaker 1>layers of golf. You know, where is it an elite

0:30:14.880 --> 0:30:18.360
<v Speaker 1>amateur because like you said before, distance is an issue

0:30:18.840 --> 0:30:21.960
<v Speaker 1>at you know, at everywhere. You know, a player that

0:30:22.040 --> 0:30:25.240
<v Speaker 1>hits the ball three hundred yards distant an issue at

0:30:25.280 --> 0:30:27.800
<v Speaker 1>a sixty four hundred yard golf course for that player,

0:30:27.920 --> 0:30:29.640
<v Speaker 1>you know, they might hit it out of the range

0:30:29.680 --> 0:30:33.120
<v Speaker 1>they you know, So what would be you know, in

0:30:33.440 --> 0:30:36.760
<v Speaker 1>you know, in a hypothetical world, a type of way

0:30:36.800 --> 0:30:39.680
<v Speaker 1>to delineate, you know, when the local rule is put

0:30:39.720 --> 0:30:41.360
<v Speaker 1>in place versus not in place.

0:30:42.240 --> 0:30:45.880
<v Speaker 2>Yeah, and look, I mean for the equipment related local

0:30:45.960 --> 0:30:49.239
<v Speaker 2>rules I mentioned earlier, we have a provider in there.

0:30:49.280 --> 0:30:51.920
<v Speaker 2>We say, you know, these are usually are typically recommended

0:30:51.960 --> 0:30:56.240
<v Speaker 2>for elite level competitions, right, but that even that is undefined,

0:30:56.240 --> 0:30:58.040
<v Speaker 2>So what does that mean? Does that mean you know,

0:30:58.080 --> 0:31:01.520
<v Speaker 2>the NCAA, your state amateurs, what about your state junior amateur?

0:31:02.080 --> 0:31:06.240
<v Speaker 2>It becomes really difficult. And when you start talking local

0:31:06.320 --> 0:31:10.959
<v Speaker 2>rules that could potentially have an impact on distance, I

0:31:10.960 --> 0:31:13.320
<v Speaker 2>think that any what you just raised there is probably

0:31:13.360 --> 0:31:15.680
<v Speaker 2>going to be the toughest question around implementation, like where

0:31:15.720 --> 0:31:17.280
<v Speaker 2>do you recommend it, where do you start, where do

0:31:17.280 --> 0:31:19.360
<v Speaker 2>you stop? And then you're going to have those players,

0:31:19.400 --> 0:31:22.760
<v Speaker 2>frankly on the fringes that might need you know, two

0:31:22.800 --> 0:31:25.400
<v Speaker 2>different sets of equipment or two different types of golf balls,

0:31:25.400 --> 0:31:27.800
<v Speaker 2>whatever it might be. Right, So I'm going to play

0:31:28.000 --> 0:31:30.520
<v Speaker 2>under this set of rules at the state Amateur this week,

0:31:30.560 --> 0:31:32.480
<v Speaker 2>but then next week I'm playing in the you know,

0:31:32.520 --> 0:31:35.400
<v Speaker 2>the high School Association by regional where that local rule

0:31:35.440 --> 0:31:37.680
<v Speaker 2>is not in effect, and so it can get pretty

0:31:37.720 --> 0:31:38.600
<v Speaker 2>muddy pretty quick.

0:31:40.000 --> 0:31:43.000
<v Speaker 1>Yeah, I mean, and I think obviously, like baseball is

0:31:43.000 --> 0:31:46.160
<v Speaker 1>a perfect example, where you play with aluminum bats your

0:31:46.280 --> 0:31:49.040
<v Speaker 1>entire life until you turn professional, and then you play

0:31:49.040 --> 0:31:52.880
<v Speaker 1>with wooden bats. And I don't think it's it's prohibited

0:31:53.000 --> 0:31:55.720
<v Speaker 1>any all time greats from not making it. You know,

0:31:55.920 --> 0:31:59.120
<v Speaker 1>if anything you know, it just accelerated their pass when

0:31:59.120 --> 0:32:00.959
<v Speaker 1>they get to play with wooden bats.

0:32:02.040 --> 0:32:05.240
<v Speaker 2>That's exactly right. And so it is. Look there there

0:32:05.280 --> 0:32:08.280
<v Speaker 2>are fortunate for us, and you mentioned this before with

0:32:08.320 --> 0:32:10.800
<v Speaker 2>other sports, there are other sports that have models out there,

0:32:12.160 --> 0:32:14.719
<v Speaker 2>whether it be you know, baseball and bats or tennants

0:32:14.720 --> 0:32:17.320
<v Speaker 2>in the different balls that we really need to consider

0:32:17.360 --> 0:32:20.720
<v Speaker 2>closely and see are their models that that might benefit

0:32:20.760 --> 0:32:21.640
<v Speaker 2>the game of golf as well.

0:32:22.920 --> 0:32:24.320
<v Speaker 4>How's the response?

0:32:24.400 --> 0:32:26.640
<v Speaker 1>How have you felt the response has been thus far,

0:32:26.760 --> 0:32:30.480
<v Speaker 1>both you know, publicly and then you know behind in

0:32:30.600 --> 0:32:33.440
<v Speaker 1>back channels as your team's communicated with you know, the

0:32:33.840 --> 0:32:37.440
<v Speaker 1>various stakeholders and had you know, more private conversations.

0:32:37.840 --> 0:32:40.520
<v Speaker 2>Yeah, I mean, in a lot of respects, this last

0:32:40.560 --> 0:32:43.840
<v Speaker 2>week has just sort of been a sort of reignited

0:32:43.920 --> 0:32:46.400
<v Speaker 2>some of the conversation that came out with the first

0:32:46.400 --> 0:32:49.760
<v Speaker 2>distance report last year. So I'm not surprised by any

0:32:49.800 --> 0:32:53.840
<v Speaker 2>of it. Again, I think that people are asking a

0:32:53.920 --> 0:32:56.320
<v Speaker 2>lot of questions that were just not far enough along

0:32:56.320 --> 0:32:58.080
<v Speaker 2>in our process to have the answers for, and so

0:32:58.520 --> 0:33:00.760
<v Speaker 2>they'll continue to be chattering. Look, it's a it's a

0:33:00.800 --> 0:33:02.720
<v Speaker 2>discussion that's happened for a while, but it's a discussion

0:33:02.760 --> 0:33:06.360
<v Speaker 2>that we think is important and as people want to

0:33:06.400 --> 0:33:08.880
<v Speaker 2>talk publicly or privately, I think I think it's only

0:33:08.880 --> 0:33:11.320
<v Speaker 2>going to benefit all of us. So the response has

0:33:11.360 --> 0:33:14.960
<v Speaker 2>been frankly about what we expected. Behind the scenes, I

0:33:14.960 --> 0:33:17.280
<v Speaker 2>can tell you. I mean, we've already started engaging with manufacturers,

0:33:17.280 --> 0:33:19.760
<v Speaker 2>already started talking around you know, here's some of the

0:33:19.800 --> 0:33:21.880
<v Speaker 2>things we've looked at. How about how about you guys?

0:33:23.000 --> 0:33:25.200
<v Speaker 2>And and that will continue because, like I said, that's

0:33:25.440 --> 0:33:27.160
<v Speaker 2>for this to be successful, that's going to be the

0:33:27.200 --> 0:33:30.920
<v Speaker 2>most critical component. So I'm pleased with where we are.

0:33:31.720 --> 0:33:35.320
<v Speaker 2>I think that we're set up for success. It's just

0:33:36.240 --> 0:33:38.520
<v Speaker 2>not going to happen overnight, which I know might disappoint

0:33:38.560 --> 0:33:40.120
<v Speaker 2>some folks, but that's the process that we have to

0:33:40.160 --> 0:33:40.640
<v Speaker 2>adhere to.

0:33:41.680 --> 0:33:44.880
<v Speaker 1>Yeah, I mean, you know, want to rush daddy decisions

0:33:44.920 --> 0:33:50.040
<v Speaker 1>because that's the knee jerk reactions are probably usually the

0:33:50.080 --> 0:33:54.880
<v Speaker 1>worst thing. I'm curious if the way golf looks today

0:33:55.320 --> 0:34:00.640
<v Speaker 1>versus you know what the romanticization of the sixties or

0:34:00.760 --> 0:34:04.120
<v Speaker 1>fifties or before, does that have anything to do with

0:34:04.160 --> 0:34:05.280
<v Speaker 1>this effort.

0:34:05.920 --> 0:34:08.520
<v Speaker 2>No, And that's you know a lot of people will

0:34:08.800 --> 0:34:12.040
<v Speaker 2>will want to suggest that there's some era that needs

0:34:12.040 --> 0:34:14.839
<v Speaker 2>to be replicated here. This is not about replicating an era.

0:34:14.920 --> 0:34:19.640
<v Speaker 2>This really is about again understanding where the game is today,

0:34:19.719 --> 0:34:21.759
<v Speaker 2>understanding the strengths of the game, but looking out into

0:34:21.800 --> 0:34:25.239
<v Speaker 2>the future and just saying this is not sustainable, right,

0:34:25.320 --> 0:34:30.280
<v Speaker 2>I mean, is this confluence of economic environmental pressures, pressures

0:34:30.280 --> 0:34:32.799
<v Speaker 2>on the golf course to lengthen safety concerns which I

0:34:32.840 --> 0:34:35.840
<v Speaker 2>know you've talked at length about. There's there's that you

0:34:35.840 --> 0:34:38.760
<v Speaker 2>know path, and then there's this path of increased hitting distance.

0:34:38.760 --> 0:34:41.000
<v Speaker 2>At some point they're going to converge and it's not

0:34:41.000 --> 0:34:42.960
<v Speaker 2>going to be healthy for the game, and so how

0:34:43.000 --> 0:34:45.839
<v Speaker 2>can we best try and keep the pass parallel. That's

0:34:45.880 --> 0:34:49.120
<v Speaker 2>really what this is all about. Certainly, you know, you

0:34:49.200 --> 0:34:53.319
<v Speaker 2>look at distance, and you can look at the game

0:34:53.360 --> 0:34:55.960
<v Speaker 2>and in some aspects you can see perhaps there's now

0:34:56.000 --> 0:34:58.440
<v Speaker 2>an over reliance on distance as opposed to other forms

0:34:58.440 --> 0:35:00.319
<v Speaker 2>of the game. And so that's where people want to

0:35:00.320 --> 0:35:03.640
<v Speaker 2>talk about romanticizing about other eras. But it is important

0:35:03.640 --> 0:35:06.759
<v Speaker 2>that there be a variety of skills required to be

0:35:06.760 --> 0:35:08.800
<v Speaker 2>successful in the game. Right. It's poor of the challenge.

0:35:08.800 --> 0:35:11.759
<v Speaker 2>It's not just how far you hit it, but it's

0:35:11.800 --> 0:35:15.240
<v Speaker 2>how it's how you sort of deal with the pressures

0:35:15.239 --> 0:35:18.360
<v Speaker 2>and challenges of the next shot with which it with

0:35:18.560 --> 0:35:21.839
<v Speaker 2>which comes you know, the need to frankly hit more

0:35:21.880 --> 0:35:23.160
<v Speaker 2>than just a few clubs in your bag.

0:35:24.400 --> 0:35:27.400
<v Speaker 1>I will always contend, and this is just a personal

0:35:27.480 --> 0:35:29.359
<v Speaker 1>and this might not be the best time to bring

0:35:29.440 --> 0:35:31.960
<v Speaker 1>up this is a personal opinion, but I will always

0:35:32.000 --> 0:35:37.840
<v Speaker 1>contend that the game of golf is so like intoxicating

0:35:37.960 --> 0:35:42.120
<v Speaker 1>and enthralling for people because at the very core, no

0:35:42.160 --> 0:35:45.000
<v Speaker 1>matter how well you play, you always feel like you suck.

0:35:45.200 --> 0:35:49.040
<v Speaker 1>And the challenge of it is the aspect of the

0:35:49.080 --> 0:35:53.319
<v Speaker 1>game that is so important. Is that that's what makes

0:35:53.360 --> 0:35:58.839
<v Speaker 1>it different than throwing darts or bowling, is where the

0:35:58.960 --> 0:36:02.360
<v Speaker 1>perfection is attainable for players of every skill level.

0:36:03.080 --> 0:36:06.160
<v Speaker 2>You're You're right. I mean, look, the difference between good

0:36:06.200 --> 0:36:08.480
<v Speaker 2>and great in our game is paper thin. And I

0:36:08.520 --> 0:36:11.719
<v Speaker 2>know that you've sort of been there and experienced that, right,

0:36:11.920 --> 0:36:13.560
<v Speaker 2>we all have. It's the challenge of the game. And

0:36:13.560 --> 0:36:17.399
<v Speaker 2>that's when you talk to golf fans and golfers, it's

0:36:17.440 --> 0:36:20.080
<v Speaker 2>the challenge that comes out as the number one attribute, right.

0:36:20.120 --> 0:36:22.160
<v Speaker 2>It's not I love the game because I can hit

0:36:22.200 --> 0:36:24.319
<v Speaker 2>it really far. It's I love the game because it

0:36:24.440 --> 0:36:27.319
<v Speaker 2>challenges me, and as you always hear people say, it's

0:36:27.320 --> 0:36:29.360
<v Speaker 2>that one good shot that keeps you coming back. So

0:36:29.400 --> 0:36:31.239
<v Speaker 2>you hit one good shot and I'm back at the

0:36:31.320 --> 0:36:34.839
<v Speaker 2>challenge again tomorrow, again trying to get better, knowing that

0:36:34.880 --> 0:36:38.120
<v Speaker 2>perfection is unattainable. And I think that frankly, it's golf fans.

0:36:38.400 --> 0:36:40.640
<v Speaker 2>That's why when you step back and you watch, you know,

0:36:40.640 --> 0:36:42.319
<v Speaker 2>the best players in the world, you are just in

0:36:42.400 --> 0:36:45.239
<v Speaker 2>awe because you're thinking, how are they able to achieve that?

0:36:45.280 --> 0:36:47.520
<v Speaker 2>How did he just you know, hit that shot where

0:36:47.520 --> 0:36:49.480
<v Speaker 2>he cut up, you know, cut over those trees, and like,

0:36:49.480 --> 0:36:52.719
<v Speaker 2>it's just it amazes you. Because you can put because

0:36:52.719 --> 0:36:54.520
<v Speaker 2>we have the same set of playing rules, because we

0:36:54.560 --> 0:36:56.400
<v Speaker 2>can play the same golf courses, because we play the

0:36:56.400 --> 0:36:59.360
<v Speaker 2>same equipment, you can put yourself in that player's shoes

0:36:59.840 --> 0:37:03.439
<v Speaker 2>and realize how unbelievably difficult it is to pull off

0:37:03.760 --> 0:37:06.680
<v Speaker 2>what he or she just did. Uh.

0:37:07.160 --> 0:37:09.600
<v Speaker 1>I wanted to go through some of the you know,

0:37:09.719 --> 0:37:13.080
<v Speaker 1>common rebuttals for for distance, If that's all right, I

0:37:13.120 --> 0:37:15.399
<v Speaker 1>just would love to hear your your take on them.

0:37:15.440 --> 0:37:18.040
<v Speaker 1>These are the things that you know, I see on

0:37:18.120 --> 0:37:22.280
<v Speaker 1>the internet. I've heard players discuss and I'm curious how

0:37:22.560 --> 0:37:23.799
<v Speaker 1>how you would address them?

0:37:23.920 --> 0:37:24.520
<v Speaker 4>In general?

0:37:26.160 --> 0:37:30.840
<v Speaker 1>Why can't architects just alter courses, uh to for the

0:37:31.000 --> 0:37:34.560
<v Speaker 1>And this is generally pointed towards the point one percent problem.

0:37:35.600 --> 0:37:38.279
<v Speaker 2>Yeah, but but again it's not just a point one

0:37:38.360 --> 0:37:42.160
<v Speaker 2>percent problem, because we're seeing major golf course renovations, you know,

0:37:42.880 --> 0:37:45.000
<v Speaker 2>all across the industry, right, and a lot of those

0:37:45.000 --> 0:37:48.360
<v Speaker 2>courses are not hosting even state level events, let alone

0:37:48.400 --> 0:37:51.239
<v Speaker 2>tour level events. So it's happening. And I would just

0:37:51.239 --> 0:37:54.319
<v Speaker 2>say that it's been it's been a default solution for

0:37:54.320 --> 0:37:57.160
<v Speaker 2>for years, right, It's been, well, let's just go ahead

0:37:57.200 --> 0:38:00.680
<v Speaker 2>and move this bunker here, or hey, let's you know, dude,

0:38:00.719 --> 0:38:03.600
<v Speaker 2>let's create a dog leg here. And the question really

0:38:03.600 --> 0:38:07.040
<v Speaker 2>becomes why, like, why should golf courses have to make

0:38:07.080 --> 0:38:10.120
<v Speaker 2>that type of investment and capital costs? Why should they

0:38:10.160 --> 0:38:15.719
<v Speaker 2>have to change potentially historic architecture in some cases just

0:38:15.800 --> 0:38:19.200
<v Speaker 2>because the ball is going farther. As I mentioned before,

0:38:19.239 --> 0:38:22.879
<v Speaker 2>I mean, we're the only sport where the venues manipulated

0:38:23.120 --> 0:38:27.800
<v Speaker 2>to react to equipment as opposed you know, to retain

0:38:27.880 --> 0:38:30.839
<v Speaker 2>the venue and address equipment. So it's just thinking about

0:38:30.840 --> 0:38:31.840
<v Speaker 2>it differently.

0:38:33.760 --> 0:38:36.839
<v Speaker 1>In conversations, do you guys have you guys talked at

0:38:36.880 --> 0:38:40.080
<v Speaker 1>all to like golf course owners. I feel like in

0:38:40.120 --> 0:38:43.800
<v Speaker 1>a way they've kind of been like the silent party

0:38:43.880 --> 0:38:48.040
<v Speaker 1>in this whole thing. Like everybody talks about professional golf OEMs,

0:38:48.120 --> 0:38:51.440
<v Speaker 1>but nobody talks about the golf course owner. And a

0:38:51.440 --> 0:38:54.520
<v Speaker 1>lot of them are effectively small business owners.

0:38:54.800 --> 0:38:57.120
<v Speaker 2>Yeah. No, you're right to bring that up, and it

0:38:57.120 --> 0:38:59.160
<v Speaker 2>goes back to that earlier question about stakeholders, right. I mean,

0:38:59.280 --> 0:39:05.719
<v Speaker 2>there's it's a big industry, big gains, lots of important viewpoints.

0:39:06.760 --> 0:39:09.920
<v Speaker 2>So as we look at it, right, golf course owners, operators,

0:39:10.239 --> 0:39:14.400
<v Speaker 2>golf course superintendents, PGA professionals, so the twenty nine thousand

0:39:14.480 --> 0:39:17.800
<v Speaker 2>members that are interacting and engaging golfers on a daily basis,

0:39:18.920 --> 0:39:21.160
<v Speaker 2>we engage with all of them, right, and it's important

0:39:21.160 --> 0:39:23.520
<v Speaker 2>that we do that I mentioned before, the fully informed.

0:39:23.920 --> 0:39:27.200
<v Speaker 2>We need to have a fully informed view on what

0:39:27.280 --> 0:39:29.120
<v Speaker 2>they see as the issues and what they see as

0:39:29.120 --> 0:39:33.280
<v Speaker 2>potential solutions. And so, you know, outside of our equipment process,

0:39:33.400 --> 0:39:35.800
<v Speaker 2>we have this you know, the golf course golfer experience

0:39:35.800 --> 0:39:38.000
<v Speaker 2>side of things that I spoke to earlier, where we're

0:39:38.040 --> 0:39:41.560
<v Speaker 2>actively engaging all those groups, right, all those audiences to understand,

0:39:41.880 --> 0:39:44.640
<v Speaker 2>you know, what is the impact, right, if you lengthen

0:39:45.000 --> 0:39:47.120
<v Speaker 2>a whole by forty yards, what does it cost to

0:39:47.160 --> 0:39:49.200
<v Speaker 2>put that team? What is now your annual cost to

0:39:49.280 --> 0:39:51.600
<v Speaker 2>maintain that? What is that doing to labor? And if

0:39:51.640 --> 0:39:53.920
<v Speaker 2>you did that over time you know X number of times,

0:39:54.160 --> 0:39:55.680
<v Speaker 2>what is that going to do to your bottom line?

0:39:55.680 --> 0:39:57.319
<v Speaker 2>And how do you pass alone the golfers And so

0:39:58.680 --> 0:40:01.000
<v Speaker 2>it's important that we understand where you know, as you say,

0:40:01.000 --> 0:40:03.760
<v Speaker 2>the small business owners are, what their views are on things,

0:40:04.080 --> 0:40:06.160
<v Speaker 2>and how we can best support them as we move forward.

0:40:06.880 --> 0:40:07.040
<v Speaker 4>There.

0:40:07.160 --> 0:40:10.040
<v Speaker 1>They're an interesting one because they kind of have both

0:40:10.080 --> 0:40:14.640
<v Speaker 1>sides of the coin where they where they have the

0:40:14.640 --> 0:40:17.200
<v Speaker 1>they have to combat distance with their golf course, but

0:40:17.239 --> 0:40:20.400
<v Speaker 1>they also sell equipment and their pro shops. It's actually

0:40:20.480 --> 0:40:24.640
<v Speaker 1>an interesting dichotomy.

0:40:23.000 --> 0:40:24.959
<v Speaker 2>It is, but it's it's, uh, you know, I don't

0:40:25.000 --> 0:40:26.960
<v Speaker 2>think it has to be right one or the other.

0:40:26.960 --> 0:40:29.239
<v Speaker 2>I think that there's there's a happy medium that will

0:40:29.280 --> 0:40:31.440
<v Speaker 2>come from all this. But you know, you put the

0:40:32.040 --> 0:40:36.440
<v Speaker 2>mom and pop type golf course where you know, they

0:40:36.440 --> 0:40:39.120
<v Speaker 2>feel like they have to lengthen just for perception. Right,

0:40:39.160 --> 0:40:41.480
<v Speaker 2>It's it's marketing as much as anything. My golf course

0:40:41.520 --> 0:40:43.680
<v Speaker 2>is too short. People don't want to come play here.

0:40:43.760 --> 0:40:45.560
<v Speaker 2>My driving range is too short. People don't want to

0:40:45.560 --> 0:40:48.720
<v Speaker 2>come hit balls here. And so, whether it's right or wrong,

0:40:49.280 --> 0:40:52.400
<v Speaker 2>people are making changes to their to their courses, to

0:40:52.440 --> 0:40:56.640
<v Speaker 2>their facilities in order to to sort of address distance

0:40:56.680 --> 0:40:58.840
<v Speaker 2>and what they think the customer wants from distance.

0:40:59.520 --> 0:41:01.640
<v Speaker 1>Yeah, and I think about it a lot of times.

0:41:01.719 --> 0:41:04.239
<v Speaker 1>One of my favorite places is this little public course

0:41:04.280 --> 0:41:06.920
<v Speaker 1>ach and golf club. It's fifty nine hundred yards on

0:41:06.960 --> 0:41:09.200
<v Speaker 1>a good day if you got all the way back.

0:41:09.280 --> 0:41:12.239
<v Speaker 1>But what are the coolest aspects of it? You know,

0:41:12.680 --> 0:41:16.319
<v Speaker 1>it's really hard anyway, it's not a pushover at fifty

0:41:16.440 --> 0:41:19.120
<v Speaker 1>nine hundred yards, but because of you know, just the

0:41:19.320 --> 0:41:20.760
<v Speaker 1>wonderful topography and everything.

0:41:20.800 --> 0:41:23.000
<v Speaker 4>But one of the coolest things is you go play.

0:41:22.840 --> 0:41:25.920
<v Speaker 1>There at Saturday, Saturday at eight am, you're done at

0:41:25.920 --> 0:41:30.480
<v Speaker 1>eleven am. It's unbelievable how much time you save when

0:41:30.600 --> 0:41:32.840
<v Speaker 1>when the golf course footprints so much smaller.

0:41:33.480 --> 0:41:35.759
<v Speaker 2>Yeah, you say you save time, you save, you save

0:41:36.080 --> 0:41:38.640
<v Speaker 2>you know, resources, you save so many things, and it

0:41:38.680 --> 0:41:40.520
<v Speaker 2>can be so much more enjoyable. Right. You look at

0:41:40.520 --> 0:41:42.440
<v Speaker 2>a golf course like that and it's probably very short

0:41:42.480 --> 0:41:45.160
<v Speaker 2>walks from green to tea. So you finish a hole,

0:41:45.200 --> 0:41:46.440
<v Speaker 2>you move on to the next and you put a

0:41:46.440 --> 0:41:47.800
<v Speaker 2>ball in the ear and you just keep going.

0:41:48.280 --> 0:41:48.480
<v Speaker 3>Uh.

0:41:48.520 --> 0:41:51.040
<v Speaker 2>Those are some of the more most enjoyable experiences you

0:41:51.080 --> 0:41:51.960
<v Speaker 2>can have as a golfer.

0:41:52.560 --> 0:41:55.279
<v Speaker 1>Yeah, and I think obviously anybody that's more interested in

0:41:55.320 --> 0:41:57.799
<v Speaker 1>the golf course aspect of this, you guys just put

0:41:58.040 --> 0:42:01.440
<v Speaker 1>you put together. The USGA Green Section put together a

0:42:01.480 --> 0:42:05.400
<v Speaker 1>new collaborative project that was all focused on golf courses

0:42:05.440 --> 0:42:09.759
<v Speaker 1>that's incredibly insightful and kind of outlines a lot of

0:42:09.800 --> 0:42:12.120
<v Speaker 1>the things that we've touched on in this conversation.

0:42:12.920 --> 0:42:15.399
<v Speaker 2>Yeah, I mean our Green Section. I mean, that's that's

0:42:15.440 --> 0:42:18.120
<v Speaker 2>a group, right one hundred years a green USGA Green

0:42:18.160 --> 0:42:20.360
<v Speaker 2>Section has been in existence and doing things on behalf

0:42:20.400 --> 0:42:22.600
<v Speaker 2>of the game, from whether it be turf turf grash

0:42:22.640 --> 0:42:29.719
<v Speaker 2>research to agronomic best practices. But it is very thoughtful research.

0:42:29.800 --> 0:42:31.680
<v Speaker 2>But that group that I mean, their their hands on

0:42:31.760 --> 0:42:34.640
<v Speaker 2>the pulse of the game and they're looking I mean,

0:42:34.640 --> 0:42:38.200
<v Speaker 2>we talk about trends and understanding the future and challenges

0:42:38.239 --> 0:42:40.319
<v Speaker 2>the games potentially going to face. I mean, it's that

0:42:40.360 --> 0:42:41.960
<v Speaker 2>group that has their finger on the pulse.

0:42:43.400 --> 0:42:48.360
<v Speaker 1>So let's get back into some rebuttals and Rory Backleroy

0:42:48.520 --> 0:42:52.239
<v Speaker 1>has some had a statement this week and I was

0:42:52.360 --> 0:42:55.960
<v Speaker 1>curious if you could address this. He said, Honestly, I

0:42:55.960 --> 0:42:58.760
<v Speaker 1>think this Distance Insight Report has been a huge waste

0:42:58.760 --> 0:43:03.879
<v Speaker 1>of time and money because that money that's that its

0:43:04.040 --> 0:43:06.839
<v Speaker 1>costs to do this report could have been way better

0:43:06.880 --> 0:43:10.040
<v Speaker 1>distributed getting people into the game, introducing young kids of

0:43:10.080 --> 0:43:14.040
<v Speaker 1>the game, introducing minorities the game. Can you go into

0:43:14.080 --> 0:43:17.600
<v Speaker 1>detail on the cost of the report and where the

0:43:17.680 --> 0:43:22.719
<v Speaker 1>allocation of money came from, and did this money that

0:43:23.080 --> 0:43:27.120
<v Speaker 1>was allocated take away from any growing the game initiatives?

0:43:27.680 --> 0:43:30.120
<v Speaker 2>Yeah? So, so first let me just start by saying,

0:43:30.120 --> 0:43:33.360
<v Speaker 2>you know, it is especially when you're talking about you know,

0:43:33.400 --> 0:43:37.000
<v Speaker 2>best players in the world. I appreciate everybody has opinions,

0:43:37.000 --> 0:43:39.520
<v Speaker 2>and so I'll never sort of agree disagree. It's just

0:43:40.840 --> 0:43:43.880
<v Speaker 2>I'll make what I believe to be my statement. But

0:43:43.960 --> 0:43:46.839
<v Speaker 2>look again, Rory's entitled to his opinion. I'll just tell

0:43:46.840 --> 0:43:51.000
<v Speaker 2>you that from my perspective as a governing body, it's important,

0:43:51.080 --> 0:43:53.280
<v Speaker 2>right we're the objective party, so I think it's important

0:43:53.280 --> 0:43:55.560
<v Speaker 2>that we have, as I said, our sort of finger

0:43:55.600 --> 0:43:58.720
<v Speaker 2>on the pulse of the game. And that's really bigger

0:43:58.760 --> 0:44:02.799
<v Speaker 2>than just equipment related factors with distance. No one else

0:44:02.840 --> 0:44:05.240
<v Speaker 2>is going to go through and do the comprehensive study.

0:44:05.239 --> 0:44:06.799
<v Speaker 2>No one else is going to go through and draw

0:44:06.840 --> 0:44:10.880
<v Speaker 2>the trend lines as it relates to distance challenges facing

0:44:10.920 --> 0:44:14.240
<v Speaker 2>the game with resources right and understand the correlation between

0:44:14.280 --> 0:44:16.520
<v Speaker 2>the two. And so I think it's an important project

0:44:16.960 --> 0:44:19.040
<v Speaker 2>that we undertook and it's something that's going to benefit

0:44:19.040 --> 0:44:22.200
<v Speaker 2>the game well into the future as it relates to resources. Right,

0:44:22.600 --> 0:44:25.160
<v Speaker 2>we can do multiple things at a single time. What

0:44:25.200 --> 0:44:28.480
<v Speaker 2>we're able to multitask, we have a great staff, and

0:44:28.560 --> 0:44:31.920
<v Speaker 2>so everything Roy just listed there totally agree with as

0:44:31.960 --> 0:44:34.080
<v Speaker 2>being important. Right. I think that as an organization we

0:44:34.080 --> 0:44:36.759
<v Speaker 2>would say that those are our priorities as well, and

0:44:36.840 --> 0:44:39.719
<v Speaker 2>we're able to accomplish those things all while at the

0:44:39.719 --> 0:44:45.000
<v Speaker 2>same time undertaking this report on distance. So I think

0:44:45.040 --> 0:44:47.160
<v Speaker 2>if we sat down, I think that we would find

0:44:47.200 --> 0:44:49.719
<v Speaker 2>we actually agree a lot on what the vision of

0:44:49.760 --> 0:44:51.960
<v Speaker 2>a healthy game in the future looks like, and the

0:44:52.040 --> 0:44:55.360
<v Speaker 2>USGA is working hard to help bring that vision to life.

0:44:55.719 --> 0:44:59.160
<v Speaker 1>Yeah, it's something that got glossed over with Roy's comments

0:44:59.200 --> 0:45:02.120
<v Speaker 1>that I kind of gloss Who's asked to follow up

0:45:02.160 --> 0:45:06.120
<v Speaker 1>about a potential local rule bifurcation that he said, I'd

0:45:06.160 --> 0:45:09.279
<v Speaker 1>be all for that, you know. Yeah, so I think

0:45:09.440 --> 0:45:13.080
<v Speaker 1>I think that you know, this convent was one covet

0:45:13.120 --> 0:45:14.200
<v Speaker 1>and then the other covet.

0:45:14.280 --> 0:45:14.440
<v Speaker 2>You know.

0:45:14.600 --> 0:45:18.279
<v Speaker 1>He I don't think he's you know, necessarily opposed to

0:45:18.600 --> 0:45:22.240
<v Speaker 1>a lot of what the study is uncovering in in ways,

0:45:23.120 --> 0:45:25.800
<v Speaker 1>what about the rebuttal this will have a negative impact

0:45:25.920 --> 0:45:26.839
<v Speaker 1>on growing the game.

0:45:28.800 --> 0:45:33.040
<v Speaker 2>Look, I think the game has always been faced with challenges. Again,

0:45:33.080 --> 0:45:36.040
<v Speaker 2>I think primarily intimidation, right, people that are new to

0:45:36.080 --> 0:45:38.719
<v Speaker 2>the game, they can find it really intimidating. And and

0:45:38.800 --> 0:45:40.680
<v Speaker 2>I'm not sure that a reduction and distance is going

0:45:40.760 --> 0:45:42.120
<v Speaker 2>to change that. I think we have to look at

0:45:42.120 --> 0:45:46.279
<v Speaker 2>other things. Right, So hitting the ball far it's an

0:45:46.360 --> 0:45:49.480
<v Speaker 2>endeavor that a lot of people, you know, especially starting

0:45:49.480 --> 0:45:50.879
<v Speaker 2>the game you're a year or two in. I want

0:45:50.880 --> 0:45:52.719
<v Speaker 2>to hit the ball as far as I can. That

0:45:52.800 --> 0:45:56.720
<v Speaker 2>will always be there, right, that challenge. But reducing distance

0:45:56.760 --> 0:45:58.759
<v Speaker 2>by some small amount, I don't think it's going to

0:45:58.800 --> 0:46:00.799
<v Speaker 2>take away from the enjoyment of the game. As I

0:46:00.800 --> 0:46:03.520
<v Speaker 2>mentioned before, I mean, there's an inventory of teas in

0:46:03.560 --> 0:46:07.000
<v Speaker 2>front of us that if we're concerned about our distance

0:46:07.120 --> 0:46:10.520
<v Speaker 2>into the green being lengthened as a result of a

0:46:10.560 --> 0:46:12.600
<v Speaker 2>reduction and distance, we can move forward to tea and

0:46:12.680 --> 0:46:16.160
<v Speaker 2>have just an enjoyable experience tomorrow as we did today.

0:46:17.080 --> 0:46:20.520
<v Speaker 2>And so again I don't view distance as being the

0:46:20.560 --> 0:46:22.520
<v Speaker 2>primary contributing factor to enjoyment.

0:46:25.719 --> 0:46:28.359
<v Speaker 1>Why can't we just drow log rough to penalize the

0:46:28.560 --> 0:46:30.080
<v Speaker 1>long hitters?

0:46:31.520 --> 0:46:35.759
<v Speaker 2>Look, that is a golf course set up variable. So

0:46:35.760 --> 0:46:39.319
<v Speaker 2>certainly things can be done from a strategic standpoint to

0:46:39.440 --> 0:46:42.680
<v Speaker 2>try and indirectly impact distance, But I don't think that's

0:46:42.719 --> 0:46:45.840
<v Speaker 2>the solution, right. It's you know, potentially, are you looking

0:46:45.840 --> 0:46:49.719
<v Speaker 2>at more water? Are you looking at more nutrients? It's

0:46:49.840 --> 0:46:53.759
<v Speaker 2>just it's something that you can't or governing bodies we

0:46:53.800 --> 0:46:57.000
<v Speaker 2>don't have control over on a universal basis, and so

0:46:57.480 --> 0:47:00.000
<v Speaker 2>it's not really addressing the issue from my perspective.

0:47:01.200 --> 0:47:05.239
<v Speaker 1>And then kind of a big picture question, you're the

0:47:05.360 --> 0:47:10.040
<v Speaker 1>senior managing director of governance and I'm just curious, there's

0:47:10.040 --> 0:47:12.600
<v Speaker 1>a lot of talk obviously with Mike Davis stepping down

0:47:12.719 --> 0:47:16.799
<v Speaker 1>as CEO soon, will this have any impact on how

0:47:16.880 --> 0:47:22.080
<v Speaker 1>distance insights the work moves forward with a potential hiring

0:47:22.120 --> 0:47:25.400
<v Speaker 1>of a new CEO. Is there anything that could impact

0:47:25.680 --> 0:47:27.239
<v Speaker 1>you know where this project is going.

0:47:28.480 --> 0:47:31.680
<v Speaker 2>No, So the short answer is no. Right, as an organization,

0:47:32.239 --> 0:47:36.279
<v Speaker 2>I think we're all we all believe that there is

0:47:36.320 --> 0:47:38.560
<v Speaker 2>this cycle of distance that needs to be dealt with.

0:47:38.640 --> 0:47:41.359
<v Speaker 2>So this is this goes far beyond Mike Davis. Now,

0:47:41.360 --> 0:47:43.560
<v Speaker 2>certainly Mike is very passionate about the topic. I know

0:47:43.560 --> 0:47:46.279
<v Speaker 2>a lot of people have associated his name with this

0:47:46.400 --> 0:47:50.759
<v Speaker 2>topic for years. But this, this goes beyond Mike. Right,

0:47:50.760 --> 0:47:53.359
<v Speaker 2>This is organizationally and that goes for the RNA as well.

0:47:53.400 --> 0:47:55.839
<v Speaker 2>I think as the governing bides again, we step back

0:47:55.880 --> 0:47:58.719
<v Speaker 2>and globally look at the game and just want to

0:47:58.719 --> 0:48:00.239
<v Speaker 2>make sure that it's in a healthy place. Want to

0:48:00.239 --> 0:48:03.400
<v Speaker 2>make sure it's in a good place moving forward. And

0:48:03.440 --> 0:48:05.800
<v Speaker 2>so as Mike steps down at the end of this year,

0:48:06.520 --> 0:48:08.600
<v Speaker 2>the new CEO will have a new CEO in place,

0:48:08.640 --> 0:48:10.719
<v Speaker 2>and and that new CEO is going to believe in

0:48:10.719 --> 0:48:11.479
<v Speaker 2>the vision as well.

0:48:12.600 --> 0:48:14.880
<v Speaker 1>With the with the CT test, I just want to

0:48:15.040 --> 0:48:17.960
<v Speaker 1>back up for a second. I'm trying to clean up

0:48:18.000 --> 0:48:20.440
<v Speaker 1>some odds and ends here of things I wanted to

0:48:20.480 --> 0:48:26.480
<v Speaker 1>ask you the CT test, the how how difficult is

0:48:26.520 --> 0:48:30.480
<v Speaker 1>this to minister on a regular basis. I'm curious in

0:48:30.600 --> 0:48:32.319
<v Speaker 1>terms of like, how long does it take?

0:48:32.360 --> 0:48:33.319
<v Speaker 4>What goes into it?

0:48:35.280 --> 0:48:37.520
<v Speaker 2>Yeah, I mean our test technicians could could tell you.

0:48:37.560 --> 0:48:39.640
<v Speaker 2>I mean it's not that. It's not that difficult of

0:48:39.680 --> 0:48:43.000
<v Speaker 2>a process, right. And you have a pendulum with a

0:48:43.040 --> 0:48:45.040
<v Speaker 2>golf ball on it or a weight that mimics a

0:48:45.080 --> 0:48:48.200
<v Speaker 2>golf ball, uh, And and it also has the sensors

0:48:48.200 --> 0:48:50.399
<v Speaker 2>in it, and you literally just drop the pendulum onto

0:48:50.440 --> 0:48:52.799
<v Speaker 2>the club face and all and the sensors give you

0:48:52.840 --> 0:48:55.960
<v Speaker 2>the reading in the computer. So it's not a hard

0:48:56.040 --> 0:48:59.040
<v Speaker 2>process to go through. Uh. In addition to you know,

0:48:59.080 --> 0:49:02.120
<v Speaker 2>the U. S G and the RY, the majority of manufacturers,

0:49:02.120 --> 0:49:04.600
<v Speaker 2>if not all of them that mass produce, have the

0:49:04.640 --> 0:49:07.400
<v Speaker 2>pendulum so that they can test and calibrate on their

0:49:07.480 --> 0:49:10.200
<v Speaker 2>end as they're developing the golf club. So it's not

0:49:10.760 --> 0:49:14.320
<v Speaker 2>Look I'm a non engineer speaking, but the testing itself

0:49:14.400 --> 0:49:17.440
<v Speaker 2>is not is not that difficult. You know, there's testing

0:49:17.440 --> 0:49:20.120
<v Speaker 2>that takes place at certain tour events throughout the year,

0:49:20.239 --> 0:49:22.640
<v Speaker 2>and that's that's able to take place in a trailer

0:49:22.680 --> 0:49:24.880
<v Speaker 2>relatively quickly where a player hands over his club and

0:49:24.880 --> 0:49:28.120
<v Speaker 2>then gets it back not long thereafter. So it's pretty

0:49:28.160 --> 0:49:29.040
<v Speaker 2>pretty straightforward.

0:49:29.480 --> 0:49:32.200
<v Speaker 1>Are you surprised that more testing doesn't take place with

0:49:32.320 --> 0:49:36.879
<v Speaker 1>ct A as in regards to like you know, when

0:49:36.920 --> 0:49:42.640
<v Speaker 1>you compare testing that goes into auto racing, cycling and

0:49:42.719 --> 0:49:46.480
<v Speaker 1>different things on a mechanical object used to you know,

0:49:46.719 --> 0:49:47.440
<v Speaker 1>play a sport.

0:49:48.160 --> 0:49:51.120
<v Speaker 2>I mean, I would just say that I think part

0:49:51.120 --> 0:49:54.239
<v Speaker 2>of that goes back to the game, right and sort

0:49:54.239 --> 0:49:57.200
<v Speaker 2>of the spirit and ethos of the game. We're not

0:49:57.280 --> 0:50:00.160
<v Speaker 2>a sport that gets followed around by a referee with

0:50:00.160 --> 0:50:02.160
<v Speaker 2>a yellow flag that's just throwing them you know, at

0:50:02.200 --> 0:50:04.799
<v Speaker 2>every every turn, right, We we apply the rules on

0:50:04.800 --> 0:50:08.040
<v Speaker 2>our own. Certainly, they're officials in place at certain events

0:50:08.040 --> 0:50:10.719
<v Speaker 2>to help us out, but for the most part, we're

0:50:11.000 --> 0:50:14.080
<v Speaker 2>out there acting with integrity, and I think that that

0:50:14.160 --> 0:50:16.759
<v Speaker 2>carries over into the equipment testing as well. I think,

0:50:16.840 --> 0:50:20.480
<v Speaker 2>more than anything, the equipment testing is just done to

0:50:20.600 --> 0:50:26.040
<v Speaker 2>ensure manufacturing is sort of is manufacturing with the clubs

0:50:26.040 --> 0:50:29.600
<v Speaker 2>that put in the tour player's hands or are in line.

0:50:30.280 --> 0:50:32.759
<v Speaker 2>But there's there's been nothing to signal that there's some

0:50:32.880 --> 0:50:37.520
<v Speaker 2>large swath of non conforming equipment that any tournament organizer

0:50:37.600 --> 0:50:39.680
<v Speaker 2>needs to be worried about. We just haven't seen it

0:50:39.719 --> 0:50:41.719
<v Speaker 2>because again, as golfers, we all want to do the

0:50:41.800 --> 0:50:43.279
<v Speaker 2>right thing. We want to make sure that we're playing

0:50:43.320 --> 0:50:46.200
<v Speaker 2>with the right equipment, conforming equipment. We want to make

0:50:46.200 --> 0:50:47.240
<v Speaker 2>sure we're playing by the rules.

0:50:48.440 --> 0:50:51.680
<v Speaker 1>So thank you so much for coming on and shedding

0:50:51.719 --> 0:50:54.880
<v Speaker 1>some light on last week's announcements. I think it is

0:50:54.920 --> 0:51:00.560
<v Speaker 1>really helpful, and I appreciate for anybody that's out there looking.

0:51:00.400 --> 0:51:03.200
<v Speaker 4>To, you know, voice, how do they reach out? Is

0:51:03.239 --> 0:51:04.040
<v Speaker 4>there an email?

0:51:04.320 --> 0:51:06.960
<v Speaker 1>Is there a web page that they could reach out

0:51:06.960 --> 0:51:10.120
<v Speaker 1>to with their you know, I know, with their comments

0:51:10.120 --> 0:51:10.840
<v Speaker 1>and different things.

0:51:11.160 --> 0:51:12.880
<v Speaker 2>Yeah, the best the best place to go is on

0:51:12.920 --> 0:51:15.840
<v Speaker 2>the USGA's website, so it's us GA dot org. And

0:51:15.880 --> 0:51:17.600
<v Speaker 2>if they go under the plane tab, there'll be a

0:51:17.760 --> 0:51:21.640
<v Speaker 2>distance Insights page that they can go to and that

0:51:21.800 --> 0:51:25.840
<v Speaker 2>has all of the documents that we've discussed today, the

0:51:25.880 --> 0:51:27.680
<v Speaker 2>distance report in the area of interest, and it also

0:51:27.719 --> 0:51:30.279
<v Speaker 2>includes an email box on how to get in touch

0:51:30.320 --> 0:51:30.840
<v Speaker 2>with us.

0:51:31.280 --> 0:51:31.680
<v Speaker 4>Awesome.

0:51:31.719 --> 0:51:34.480
<v Speaker 1>Thanks so much for the time, Thomas, and we look

0:51:34.520 --> 0:51:37.160
<v Speaker 1>forward to hopefully talking to you again as this process

0:51:37.200 --> 0:51:37.840
<v Speaker 1>moves forward.

0:51:38.160 --> 0:51:39.960
<v Speaker 2>Andy, thanks for having me. I really appreciate it.