WEBVTT - Fastest Oven in the World

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<v Speaker 1>The oven that heats up in seconds and cooks an

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<v Speaker 1>entire meal in minutes.

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<v Speaker 2>What's going on.

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<v Speaker 3>I'm Rich Demiro.

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<v Speaker 1>This is Rich on Tech, and I'm here at a

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<v Speaker 1>restaurant in Westwood, California, where I'm getting a demo of

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<v Speaker 1>a new type of high tech oven. It's called the

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<v Speaker 1>Brava and this thing is really neat. It's kind of like,

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<v Speaker 1>you know, one of my favorite scenes in a movie

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<v Speaker 1>is that rehydrator scene and Back to the future too.

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<v Speaker 1>That's what this reminds me of because it's kind of

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<v Speaker 1>this new high tech way of cooking.

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<v Speaker 2>But enough of me explaining it. John Pleasants is the CEO.

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<v Speaker 2>Thanks so much for joining me.

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<v Speaker 3>Thank you, Rich. I love that analogy. I may, I may,

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<v Speaker 3>I may plagiarize that. That's okay.

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<v Speaker 2>Has anyone ever told you that the first one?

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<v Speaker 1>That's literally when I got the pitch for this oven,

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<v Speaker 1>that's what I thought of. It was like that little

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<v Speaker 1>tiny pizza they put it in and seconds later it

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<v Speaker 1>comes out.

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<v Speaker 2>To that big pizza.

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<v Speaker 3>Great image.

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<v Speaker 2>Thank you so describe the Brava oven, like, what is

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<v Speaker 2>this thing?

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<v Speaker 3>Right? So it is a smart countertop oven, but.

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<v Speaker 4>What makes it truly different is that it's cooking with

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<v Speaker 4>infrared light. So think about cooking in the past, right,

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<v Speaker 4>Convection is what an oven does. Means you heat up

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<v Speaker 4>the air, you heat up the environment inside some type

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<v Speaker 4>of oven going back hundreds of years.

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<v Speaker 2>Doesn't sound very efficient anymore.

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<v Speaker 3>Not very efficient and not very accurate. Right.

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<v Speaker 4>The temperature fluctuates a lot in ovens, and also you

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<v Speaker 4>can't target any one area of the oven. It just

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<v Speaker 4>trying to get the entire thing into one sort of

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<v Speaker 4>homogeneous temperature. Of course, people cook with conduction, which is

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<v Speaker 4>anything over fire or stovetop, when you have something cold

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<v Speaker 4>touching something.

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<v Speaker 3>Hot and the heat transfers.

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<v Speaker 4>The big invention after those two technologically was the microwave

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<v Speaker 4>sixty years ago, and of course that changed everybody's life

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<v Speaker 4>and it became ubiquitous in households. When they came out,

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<v Speaker 4>they were super expensive, thousands and thousands of dollars, and now,

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<v Speaker 4>of course you can get them incredibly cheaply at any

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<v Speaker 4>mass merchant.

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<v Speaker 2>Well Amazon just introduced one for sixty.

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<v Speaker 4>Bucks, and they can be much cheaper than that if

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<v Speaker 4>you got to like Walmart.

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<v Speaker 3>But that one, of course has a Lexento, which is

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<v Speaker 3>their main deal.

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<v Speaker 4>But microwaves are really good for some things, and they're

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<v Speaker 4>really not so good at other things. Right, they don't

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<v Speaker 4>really cook food. Their reheating is very inconsistent. And I'm

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<v Speaker 4>not here to slam microwaves. It's just that they have

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<v Speaker 4>a sort of limited function.

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<v Speaker 2>No one's ever thought of a microwave as cooking high

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<v Speaker 2>quality food.

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<v Speaker 3>It's just for heating things up.

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<v Speaker 2>Can you never serve something from a microwave to a

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<v Speaker 2>dinner party?

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<v Speaker 3>Yeah?

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<v Speaker 4>And what's actually happening with the microwave, which I get,

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<v Speaker 4>I suppose most many many people know of your audience,

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<v Speaker 4>is it's simulating water molecules. So it's pretty good for

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<v Speaker 4>doing a cup of coffee. Matter of fact, it's really

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<v Speaker 4>great at that a heating liquids. Outside of that, when

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<v Speaker 4>you get into foods, it really starts to become much

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<v Speaker 4>less consistent. We have the fourth next big way of cooking,

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<v Speaker 4>and it's worth using infrared light. And it is a

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<v Speaker 4>little bit like cooking over an open campfire, which is

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<v Speaker 4>if you know, if the hood's not down, if it's

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<v Speaker 4>just a fire light is the main thing that's cooking.

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<v Speaker 4>The heat is just going up into the atmosphere and

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<v Speaker 4>dissipating into the air. An easy bake oven is a

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<v Speaker 4>great example of this. It was cooking with infra red light.

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<v Speaker 4>But an easy bake oven is to Brava what a

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<v Speaker 4>golf cart, which is an electric car is to a tesla.

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<v Speaker 3>Right, it is people.

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<v Speaker 4>This technology has been for around around for a long time.

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<v Speaker 4>It's the primary you know, it's a primary part of

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<v Speaker 4>physics of life.

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<v Speaker 3>But we've just harnessed it with.

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<v Speaker 4>Some very specific bulbs and then a ton of software

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<v Speaker 4>feedback loop sensors, AI machine vision that controls these lamps.

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<v Speaker 4>We have six lamps inside the oven and we're controlling

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<v Speaker 4>them very specifically to deliver the perfect food result, hopefully

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<v Speaker 4>every time.

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<v Speaker 1>So you've got six lights. There's also a touch screen

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<v Speaker 1>on the top. Yeah, tell me the function of that

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<v Speaker 1>touch screen.

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<v Speaker 4>That's your basic navigation. It's just like using an iPhone,

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<v Speaker 4>if you will. You go to there and we have

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<v Speaker 4>different sections. We have recipes, so our chefs have come

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<v Speaker 4>up with what we think are fantastic recipes and we'll

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<v Speaker 4>continue to add daily in perpetuity. And those tend to

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<v Speaker 4>be multi ingredient items that could be a little trickier

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<v Speaker 4>if someone didn't want to try to figure that out

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<v Speaker 4>on their own. But you can also go into combos,

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<v Speaker 4>which is simple two combinations. You can go into single ingredients,

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<v Speaker 4>so to think of it as all sweet potatoes or

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<v Speaker 4>all chicken breasts or all pork chops or whatever you

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<v Speaker 4>may be cooking versus no, I want my steak and

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<v Speaker 4>potatoes cooking at the same time, So we give you

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<v Speaker 4>the ability to toggle between those as much as you want.

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<v Speaker 4>There's also another function there where you can take control

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<v Speaker 4>the lamps yourself, So if you want to cook something

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<v Speaker 4>that we don't know, we allow some to take control

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<v Speaker 4>of the lamps and basic build what they think is

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<v Speaker 4>the perfect recipe. You can then save that and very

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<v Speaker 4>soon coming to a theater near you, you will be

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<v Speaker 4>able to share.

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<v Speaker 3>These recipes out with the community.

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<v Speaker 4>So everybody who's using Brava can basically be a chef

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<v Speaker 4>and transfer their expertise to other people in the community.

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<v Speaker 1>Okay, so the demo you showed me we took a

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<v Speaker 1>piece of salmon, we put it in the tray is

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<v Speaker 1>sort of specially made for your oven. It's divided into

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<v Speaker 1>three kind of zones, so you put, you know, whatever

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<v Speaker 1>you put in Zone one. Maybe it's a vegetable zone two,

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<v Speaker 1>the salmon zone three. Whatever you put in there, you

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<v Speaker 1>tell the oven what you put in there, so it

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<v Speaker 1>adjusts those lights accordingly to kind of sear and to cook.

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<v Speaker 2>And what is the result?

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<v Speaker 1>I mean the salmon and I had tasted fantastic and

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<v Speaker 1>it tasted like it was seared on the bottom but

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<v Speaker 1>nicely cooked on the top.

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<v Speaker 2>What's going on inside that oven?

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<v Speaker 4>It's kind of exactly what you just said, like it. No,

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<v Speaker 4>you were kind of painting by numbers. When you get

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<v Speaker 4>into a complicated cook which is in this case, three

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<v Speaker 4>different ingredients, one of them super sensitive, which is a

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<v Speaker 4>cherry tomato broccolini which wanted to be seared, a salmon

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<v Speaker 4>which you wanted to be very very gentle on the

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<v Speaker 4>inside and see the heck out of the skin on

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<v Speaker 4>the bottom to.

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<v Speaker 3>Make it actually not only edible, but delicious.

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<v Speaker 4>Yeah, you need to put it in the right zone

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<v Speaker 4>and it will take care of itself.

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<v Speaker 3>There's just some very few simple steps that you saw.

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<v Speaker 4>There's a temperature sensor that goes into the proteins, You

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<v Speaker 4>put it in the right zone, you pick the right recipe,

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<v Speaker 4>and you're off and running. If you want to mess

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<v Speaker 4>with it, and like not, you know, put the put

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<v Speaker 4>food in the right zone or put the tray on

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<v Speaker 4>the wrong thing, it can go off. I mean there

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<v Speaker 4>is some agency each users. You have to do a

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<v Speaker 4>little bit of something. But once you do that, the

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<v Speaker 4>recipes kick in and then the AI on the machine

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<v Speaker 4>vision and the temperature centers drive to cook so that

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<v Speaker 4>it gets into the perfect temperatures in the perfect extra

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<v Speaker 4>you know, seer levels and that kind of thing.

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<v Speaker 1>And the oven itself does not get hot on the outside.

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<v Speaker 1>It's a small kind of a table all right, I

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<v Speaker 1>guess not tabletop.

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<v Speaker 2>Countertop is what we call it. You countertop kind of

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<v Speaker 2>bigger than a standard toaster oven.

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<v Speaker 4>Slightly bigger than a radiotoaster of and I think it's

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<v Speaker 4>twelve by thirteen by fourteen in terms of a cubic space.

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<v Speaker 1>Got kind of a rubber top which you can almost

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<v Speaker 1>you can set like a hot plate on absolutely so.

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<v Speaker 2>Once you take the tray out, you can put it

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<v Speaker 2>on there.

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<v Speaker 4>And as an illumining case, you know, we wanted to

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<v Speaker 4>make it designed to look kind of high tech and cool,

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<v Speaker 4>and that aluminum casing also is protecting for temperature, so

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<v Speaker 4>that the oven itself that you touched.

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<v Speaker 1>Doesn't get too hot, and the camera inside. Yeah, tell

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<v Speaker 1>me about the functionality because there's no window on the door. Correct,

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<v Speaker 1>probably for cooking reasons. I'm guessing the way you're cooking.

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<v Speaker 1>Tell me about the camera.

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<v Speaker 3>The camera has two main functions.

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<v Speaker 4>The first is is that as you as you point out,

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<v Speaker 4>you can actually see what's going on inside the oven,

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<v Speaker 4>and we send it to your phone, so you can

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<v Speaker 4>see what's going on when you're in the living room,

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<v Speaker 4>not in the kitchen, to see where it where's my

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<v Speaker 4>cook and we'll show you the time, the temperature, where

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<v Speaker 4>everything is, as well as the view of the oven.

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<v Speaker 1>So wait, that's perfect because I do this thing when

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<v Speaker 1>I broil salmon where I'm checking it every one minute,

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<v Speaker 1>I'm pulling out the salmon to see.

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<v Speaker 4>And the heat's coming on and then you might have

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<v Speaker 4>to take it out and see it later in the

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<v Speaker 4>top I mean all that stuff, right, So you basically

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<v Speaker 4>can can watch all that.

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<v Speaker 3>So that's the I'm gonna call it.

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<v Speaker 4>The UXX part of the experience. The more complicated thing

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<v Speaker 4>is using it for a machine vision. So we'll use

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<v Speaker 4>the example of toast where you say, okay, I like

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<v Speaker 4>my toast a certain shade of brown. Well that's out

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<v Speaker 4>of a continual of you know, an infinite number of

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<v Speaker 4>shades of brown, right, you get very very specific there.

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<v Speaker 4>So we're using the camera to do things like look

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<v Speaker 4>at the specific piece of toast and monitor its color.

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<v Speaker 4>But it even gets more complicated because obviously different different

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<v Speaker 4>pieces of bread can start.

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<v Speaker 3>At different color levels, so you have.

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<v Speaker 4>To be able to watch the differentiation in the texture

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<v Speaker 4>of the toast. And this is a lot of algorithms

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<v Speaker 4>and machine vision going on. It's basically a neural network

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<v Speaker 4>where we've pumped in tens of thousands of different photographs

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<v Speaker 4>of what's going on with toast, so that it is

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<v Speaker 4>learning from that consistently and watching what's happening in the

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<v Speaker 4>pock marks of the toast so they can deliver you

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<v Speaker 4>the perfect toast. That's where the thing gets pretty complicated.

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<v Speaker 4>It starts to feel more like self driving car than

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<v Speaker 4>it does just a countertop of it.

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<v Speaker 1>It sounds great and we tried it. It's the food

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<v Speaker 1>tasted fantastic. I'm really impressed. But the reality is it's

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<v Speaker 1>an expensive device.

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<v Speaker 3>Yep.

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<v Speaker 1>It's one thousand dollars yep. And to some people that

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<v Speaker 1>may be fine. I mean, we're spending one thousand dollars

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<v Speaker 1>on a cell phone now, yep. And then of in

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<v Speaker 1>is something this can actually save you money, I believe

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<v Speaker 1>over the term of a couple of years, or even

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<v Speaker 1>maybe in the first year by not eating out as much. Yeah,

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<v Speaker 1>if yeah, if we have it.

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<v Speaker 4>Is nine ninety five, we have a finance plan that

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<v Speaker 4>can be as low as thirty two dollars a month.

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<v Speaker 4>And if you just use that number or it'll exaggerated

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<v Speaker 4>up to fifty.

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<v Speaker 3>Dollars a month. For a second, if you're eating out, you.

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<v Speaker 4>Know, I don't know, eight, ten, twelve, fifteen times a

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<v Speaker 4>month because it's sort of your go to.

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<v Speaker 3>If you just knocked one of those nights off.

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<v Speaker 4>You basically would be paying for the oven in real

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<v Speaker 4>time because you'd be saving fifty dollars a month, right,

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<v Speaker 4>and it's also healthier and so and then again, what's

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<v Speaker 4>your time worth? Like, you know, if you're saving how

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<v Speaker 4>long did it take you to go out to get

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<v Speaker 4>to get a meal when you could have been ten

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<v Speaker 4>minutes been eating something you have better quality with, less

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<v Speaker 4>healthier and healthier. Right, So when you start to think

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<v Speaker 4>about all those things, what's my time worth? What's my

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<v Speaker 4>health worth? What's actually me doing things that I enjoy

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<v Speaker 4>doing more?

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<v Speaker 3>And I'm not eating out, I'm not spending that money.

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<v Speaker 4>When you think about it in that context, I would

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<v Speaker 4>argue it is not cheap, and it is nine hundred

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<v Speaker 4>ninety five dollars, But boyd is it if it really

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<v Speaker 4>if you really bring in your life, it can change

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<v Speaker 4>it and I feel like it can pay itself back

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<v Speaker 4>in matters of months, not years.

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<v Speaker 1>Okay, do you think you're going to change the kitchen

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<v Speaker 1>with this? I mean the microwave was kind of like

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<v Speaker 1>the last revolution in the kitchen. We've had assorted gadgets

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<v Speaker 1>come and go. Is this the next big wave in cooking?

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<v Speaker 3>I think yes.

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<v Speaker 4>So this way of cooking within thread light is more precise,

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<v Speaker 4>more energy efficient, makes better tasting and healthier food. So

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<v Speaker 4>when I say that and stand by that comment, I

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<v Speaker 4>think that I'm making this up now. Twenty five percent

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<v Speaker 4>of all ovens worldwide and fifteen or years will have

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<v Speaker 4>this technology in it. I mean, it is a better

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<v Speaker 4>it is a it is a step function change in

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<v Speaker 4>the way people can cook. I hope Proves continues to

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<v Speaker 4>be a company that can capitalize on it. We certainly

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<v Speaker 4>intend on being a company that can go out and

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<v Speaker 4>continue to build more skews, and we have different applications

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<v Speaker 4>we're thinking about. But even if we were for some

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<v Speaker 4>reason not to be successful, I think that the core

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<v Speaker 4>technology is going to be proven to be Wow. I

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<v Speaker 4>like eating with that that mechanism. As for Brava, I

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<v Speaker 4>think that we're in our V one product that we're

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<v Speaker 4>coming out of. I think we will integrate into people's lives.

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<v Speaker 4>I mean, we really have a philosophy. We want to

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<v Speaker 4>meet people where they are, which is why it's so

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<v Speaker 4>important that we can do toast or a twelve inch pizza.

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<v Speaker 1>And you said pizza. I mentioned the pizza at the

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<v Speaker 1>beginning with Back to the Future. Yeah, so you can

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<v Speaker 1>just stick I mean, clearly, we're gonna hope people make

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<v Speaker 1>nice you know, flaming Yon's and salmon and you know,

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<v Speaker 1>lamb in this thing.

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<v Speaker 2>But the reality is a lot of people are going

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<v Speaker 2>to stick a pizza in there.

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<v Speaker 3>It's great, It's perfect because you want pizza really hot.

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<v Speaker 4>You want that bottom stone that it sits on in

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<v Speaker 4>this case, on our on our trays. You want that

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<v Speaker 4>thing to get up to you know, you want that

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<v Speaker 4>oven at eight hundred degrees or whatever. Right, so you

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<v Speaker 4>need intense power and that's, you know, thankfully what we

0:10:34.840 --> 0:10:35.480
<v Speaker 4>have in this thing.

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<v Speaker 1>John Pleasant, CEO of Brava, the oven that is trying

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<v Speaker 1>to change the way we cook in the kitchen.

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<v Speaker 2>Thanks for joining me, Rich, Thank you so much.

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<v Speaker 3>I really appreciate it.

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<v Speaker 2>Thanks for a good meal too, all right.

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<v Speaker 1>Man, And if you want to learn more about the

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<v Speaker 1>Brava Oven, you can look in the show notes or

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<v Speaker 1>go to my website rich on tech dot tv to

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<v Speaker 1>see some pictures and.

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<v Speaker 2>Video, and you can also see the meal that I

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<v Speaker 2>ate from it. Thanks so much for listening.

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<v Speaker 1>I'm Rich Termiro.

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<v Speaker 3>I'll talk to you real soon.