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Speaker 1: So I've seen you in person, and I love this.

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Speaker 1: You told this story last time. I saw you at

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Speaker 1: the University of Toleto doing the talk last year, and

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Speaker 1: you talked about the bag that you carry with you

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Speaker 1: everywhere you go. And then that bag is your age

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Speaker 1: six zoom recorder or whatever zoom recorder. You have your

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Speaker 1: cameras and your et cetera. And there are so many

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Speaker 1: people who still today believe that they need all this

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Speaker 1: equipment to put out content. Can you talk about the

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Speaker 1: first of thinking and then the actual equipment you need.

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Speaker 2: Well, again, the problem for so many people is the

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Speaker 2: problem for so many people is that they don't understand

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Speaker 2: the infrastructure. We're going to do something. Okay, we're gonna

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Speaker 2: do something right here, So just give me one second,

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Speaker 2: because I need to just give me one second. All right, perfect,

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Speaker 2: all right. So you just said, you just asked the

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Speaker 2: question about in terms of, okay, how we do this thing,

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Speaker 2: how it's done, and a lot of people don't understand.

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Speaker 2: So here's a perfect example. Yesterday. Yesterday I was doing

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Speaker 2: a show. I was in Dallas and it was a

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Speaker 2: golf tournament. That a golf tournament that Nancy liverin Klein has,

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Speaker 2: and so I was invited to play in it. But

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Speaker 2: here's the whole deal. I'm doing it, but I'm also

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Speaker 2: on the road. I'm also you know, traveling, So I'm like, okay,

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Speaker 2: the golf. Because we had a storm. Normally I would

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Speaker 2: have done the show for my hotel room. A storm

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Speaker 2: hit Dallas, so the golf tournament didn't start at nine,

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Speaker 2: it started at eleven. I was damn So what ended

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Speaker 2: up happening was I had to do the show from

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Speaker 2: the course because I couldn't get because we finished at

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Speaker 2: four fifteen. So as a result by having what you

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Speaker 2: just described, then this is what that looked like. This

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Speaker 2: is the literal setup right here where you see right there,

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Speaker 2: the four lights, the return monitor, you see, the live

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Speaker 2: you you see you see right there, and again golf,

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Speaker 2: the golf courses, my backdrop you're seeing. That's the whole

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Speaker 2: setup right there. All of that stuff is in literally

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Speaker 2: a twenty two inch carry on and so, and because

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Speaker 2: again what you have to understand is you have to think.

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Speaker 2: You have to think efficient, you have to think, Okay,

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Speaker 2: it's just me, and so how can I distill this

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Speaker 2: thing down? How can I be as small as possible?

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Speaker 2: How can I be able to do this? And so

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Speaker 2: you'll see right here I was in Wisconsin. This is

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Speaker 2: the look in a hotel room. I carry four LED lights.

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Speaker 2: A lot of times when you're traveling, the walls are bare.

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Speaker 2: Luckily got you got color in this room. Normally sometime

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Speaker 2: hotel rooms got white walls. Well, guess what I bounced.

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Speaker 2: I bounced that the I bounced the light off of

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Speaker 2: the wall. Now, all of a sudden, I've given the

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Speaker 2: show color. And so that's four twenty five LED lights.

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Speaker 2: They fit in an Amazon eight inch Neil prem bag.

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Speaker 2: Boom right there, they fit right in. And so again

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Speaker 2: it's it's when you're when you when you're thinking. I

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Speaker 2: was up bout three weeks ago, I had a keynote

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Speaker 2: speech in Milwaukee. Uh, and the problem was the noon speech.

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Speaker 2: I couldn't fly out to get back to the studio

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Speaker 2: in time. So and I did this last year, so

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Speaker 2: this wasn't the first time. And I said, Okay, drive

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Speaker 2: me to Chicago. I'm gonna catch a nine pm flight

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Speaker 2: back to d C. I'll do my show from Chicago

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Speaker 2: or Hair Airport. Now somebody's like, hell, yep, you're gonna

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Speaker 2: do the show from the airport. So this happened. So

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Speaker 2: I find you a spot in the airport. Same setup.

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Speaker 2: So I got portable power, I got my four lights,

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Speaker 2: I got my camera, I got my live youew my

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Speaker 2: return minder. This it does in the corner. I got

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Speaker 2: my omni, I got my omni charge. You see a

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Speaker 2: teleprompter there, you see the live view. You see my

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Speaker 2: portable power. Because I wasn't trying to run extension cords

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Speaker 2: all over the place. So when you understand how the

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Speaker 2: technology works, then you understand how you can move. And

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Speaker 2: again you're not trying to sit here and be crazy

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Speaker 2: with it. And so I know somebody's sitting there going, man,

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Speaker 2: you're caring a lot. No, this is literally right here.

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Speaker 2: This is one half of the twin two inch carry

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Speaker 2: on and this is the other side of the twin

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Speaker 2: two inch carry on. Everything that I need to broadcast

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Speaker 2: is in that bag. So the so the whole thinking

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Speaker 2: for me is constantly. So let's just take audio. Well,

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Speaker 2: I used to have the Lively microphone, the XLR come

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Speaker 2: from the camera. Well guess what DJI comes up with

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Speaker 2: their wireless microphones. Now I'm wireless. Now I can plug

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Speaker 2: it straight in. Now'm not dealing with frequencies not not

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Speaker 2: running but a cable. Plus that microphone has like a

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Speaker 2: hundred foot rain. My cable can't do that. So how

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Speaker 2: my brain works, I'm constantly trying to think of, Okay,

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Speaker 2: how more efficient, how smaller can you be? And so

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Speaker 2: even as I'm sitting right here, the reason I'm able

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Speaker 2: to show you what I'm showing, I have an ATM

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Speaker 2: Mini switcher. Well I can also now this is a

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Speaker 2: little bit more equipment, and so it can't fit in

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Speaker 2: the bag, so I got to have it through my backpack.

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Speaker 2: But I have another a ten minute switcher. So a

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Speaker 2: lot of times when I'm on the road, I may

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Speaker 2: not have time. I shot some video, I can't upload

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Speaker 2: it to the to the to drop box and my

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Speaker 2: staff can download it. But if I have my switcher

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Speaker 2: with me, boom, just what I just did here, I

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Speaker 2: can play my video right there from the phone or

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Speaker 2: from my iPad. I can show the photo. I pull

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Speaker 2: up live tweets on the show as well, because I'm

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Speaker 2: basically I'm sitting here coordinating. So when you understand, when

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Speaker 2: you understand technology, and when you just step back and

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Speaker 2: now it's a question of okay, just the different pieces.

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Speaker 2: So for me, it's how can you be small, nimble efficient? Uh?

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Speaker 2: And so that's set that same portable suitcase. It goes

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Speaker 2: wherever I go. But I gave a speech in Indianapolis

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Speaker 2: on Sunday. I was at church. I said, Hey, are

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Speaker 2: y'all live streaming this? No? Are y'all recording this? Yes?

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Speaker 2: I got to the place I said, we looked at

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Speaker 2: your camera. You got a SDI out? You do? Okay? Cool?

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Speaker 2: I need a SDI out. I set my live streaming,

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Speaker 2: my live you box up, didn't have to put my

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Speaker 2: camera up, connect it. I then live stream my speech

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Speaker 2: from their event, and again you lives in their equipment.

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Speaker 2: I've done that numerous times. And so that so when

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Speaker 2: you understand, people got to realize. I went to Communications

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Speaker 2: high school, Jack Kad's High School, Magic School Communications. So

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Speaker 2: I learned behind the camera. I didn't I didn't even

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Speaker 2: want to do it in front of the camera, but

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Speaker 2: I learned, But how the camera, how all the pieces work.

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Speaker 2: And so once you do that, now you understand the technology.

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Speaker 2: Now you understand just you know sort of how these

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Speaker 2: things work. And so then when you begin to realize

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Speaker 2: and it's just some basic things that people don't even understand.

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Speaker 2: So even if we were testing something in our studio,

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Speaker 2: so you take, you give an example, you just take.

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Speaker 2: So this is the iPhone and we had this, we

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Speaker 2: had I think a holly Land connected because we wanted

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Speaker 2: to be able to use the phone to do for

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Speaker 2: the cinematic Look, well, the problem is we was like, okay, fine,

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Speaker 2: well this is the problem here with the iPhone. So

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Speaker 2: all the markings are still on here. Then we realize

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Speaker 2: with the black Magic app, you can actually remove the markings.

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Speaker 2: Now you can do something different. So I am in

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Speaker 2: a constant and this is people don't understand. And people

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Speaker 2: stop me and they say, man, I can't believe you

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Speaker 2: don't have somebody who's not doing that stuff. I said,

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Speaker 2: why in the hell am I? See? This is also

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Speaker 2: people don't understand business. Why am I gonna pay somebody

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Speaker 2: the daily rate, a plane ticket, a hotel room, per

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Speaker 2: diem to set my equipment up and it takes me

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Speaker 2: fifteen minutes. That's just dumb business. So if I'm traveling

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Speaker 2: by myself, I don't need to travel somebody with me

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Speaker 2: to set my camera up. I can do it. So

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Speaker 2: and I travel a lot, so that's that's an added expense.

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Speaker 2: So I am constantly trying to learn. I am constantly

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Speaker 2: trying to see what's the next thing, what's the next

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Speaker 2: what can we do next, What's how does this work?

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Speaker 2: And I'm looking at pieces of equipment. I'm looking at

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Speaker 2: lights and cameras and all you all sorts of things

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Speaker 2: you know, I love. I did a whole video. I

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Speaker 2: did a whole video on YouTube and people can actually

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Speaker 2: check it out. What do I call it? That's it

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Speaker 2: was called content creator must have And so I did

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Speaker 2: this be there because people and you know people, they've

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Speaker 2: hit me for John O'Brien, my buddy. John's always like Roland,

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Speaker 2: you should do a masterclass. Charge people like, No, I

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Speaker 2: want to do that, I said, because I'm not interested

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Speaker 2: in just now I got to sit here and sign

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Speaker 2: people up, and I'm like, that's boring as hell, John,

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Speaker 2: I'm not doing that. But but I did this, and

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Speaker 2: I did this whole thing because I just needed people

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Speaker 2: to understand how these things work. And so this is

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Speaker 2: it right here. I just sat at my kitchen table

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Speaker 2: and I just went through the DJ Neo, the DJI camera,

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Speaker 2: the DJ Neo drone and could do this because there

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Speaker 2: are a lot of people. They're trying to figure it out.

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Speaker 2: And man, I've done it. I got so much equipment

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Speaker 2: I got. I got hell I got an FPV DRAWNE

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Speaker 2: but I haven't even used yet. But I got all

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Speaker 2: this sort of But it's the knowledge, and I just

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Speaker 2: think it's stupid to have knowledge and have expertise and

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Speaker 2: you don't share it because of Okay, what's the whole

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Speaker 2: purpose of in hoarding it? This makes no sense, But

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Speaker 2: that's just how I work. I am every day. I'm

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Speaker 2: sitting here looking at this and testing this, and I'm like,

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Speaker 2: you know, all this sort of stuff like this here.

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Speaker 2: So if I was doing my show, I got a

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Speaker 2: pair of tailler prompter right here, I got the remote

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Speaker 2: control right here, and I had one for the road.

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Speaker 2: I literally could have my taileprompter loaded. And now now

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Speaker 2: I'm on the road and I'm handling my business. But

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Speaker 2: that's what that's called being though a student of your craft,

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Speaker 2: and that ties into the business of your craft because

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Speaker 2: that also impacts your bottom line. If I had to

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Speaker 2: pay somebody to roll with me, it might I would

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Speaker 2: probably be spending another another one hundred thousand plus dollars

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Speaker 2: a year. If I had to have somebody travel with

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Speaker 2: me to set my stuff up, with all the speeches

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Speaker 2: and stuff that I give, and that that's just, and

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Speaker 2: so by me being able to do it, I'm saving

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Speaker 2: my business one hundred grand minimum