1 00:00:03,080 --> 00:00:09,639 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. It's hard to overstate 2 00:00:09,640 --> 00:00:14,800 Speaker 1: the historic importance of Intel to the US technology industry. 3 00:00:15,280 --> 00:00:17,560 Speaker 2: What lets you learn about the world. 4 00:00:17,239 --> 00:00:21,160 Speaker 3: In a whole new way The Intel Pentium processor. 5 00:00:22,000 --> 00:00:25,880 Speaker 1: After it was founded in nineteen sixty eight, Intel pioneered 6 00:00:25,880 --> 00:00:29,320 Speaker 1: the chips that made modern computing possible, and for decades 7 00:00:29,400 --> 00:00:32,440 Speaker 1: the company was one of the crown jewels of Silicon. 8 00:00:32,120 --> 00:00:35,280 Speaker 3: Valley the Intel Pendium processor. 9 00:00:39,120 --> 00:00:42,760 Speaker 1: But in the last decade Intel has lost its technological 10 00:00:42,840 --> 00:00:46,680 Speaker 1: lead and huge amounts of market share. At the start 11 00:00:46,720 --> 00:00:49,400 Speaker 1: of twenty twenty, Intel had a market cap close to 12 00:00:49,479 --> 00:00:52,800 Speaker 1: two hundred and fifty billion dollars, more than twice that 13 00:00:52,960 --> 00:00:56,400 Speaker 1: of Nvidia. As of this week, Intel's cap was below 14 00:00:56,440 --> 00:01:00,000 Speaker 1: one hundred billion dollars and in Vidia's was thirty eight 15 00:01:00,120 --> 00:01:03,880 Speaker 1: times bigger. As Bloomberg, ce And King says, Intel is 16 00:01:03,920 --> 00:01:04,840 Speaker 1: at a crossroads. 17 00:01:05,400 --> 00:01:08,840 Speaker 3: This is a company that I think is symbolic of 18 00:01:08,959 --> 00:01:12,080 Speaker 3: so many things are important to one country, in one industry, 19 00:01:12,720 --> 00:01:14,679 Speaker 3: but suddenly they just can't do it. 20 00:01:15,040 --> 00:01:19,240 Speaker 1: In December, Intel CEO Pat Gelsinger was forced out after 21 00:01:19,280 --> 00:01:20,560 Speaker 1: a disastrous year. 22 00:01:20,680 --> 00:01:24,319 Speaker 2: Breaking news. Intel the stock so far this year down 23 00:01:24,360 --> 00:01:26,800 Speaker 2: by more than fifty percent. This headline will not be 24 00:01:26,840 --> 00:01:31,199 Speaker 2: a surprise. Intel announcing the retirement of the CEO, Pakausinker. 25 00:01:31,720 --> 00:01:34,640 Speaker 2: The board has formed a search committee for his successor. 26 00:01:35,080 --> 00:01:37,960 Speaker 1: He had been considered by many to be Intel's best 27 00:01:38,040 --> 00:01:40,600 Speaker 1: hope to get the company back to the pinnacle of 28 00:01:40,640 --> 00:01:44,000 Speaker 1: the chip business. But now some in the tech industry 29 00:01:44,000 --> 00:01:53,960 Speaker 1: you're asking, is Intel at risk of disappearing entirely? I'm 30 00:01:54,000 --> 00:01:56,160 Speaker 1: David Gerra, and this is the big take from Bloomberg 31 00:01:56,200 --> 00:01:59,000 Speaker 1: News Today on the show The Rise and Fall of 32 00:01:59,120 --> 00:02:02,960 Speaker 1: Intel with Bloomberg Tech reporter Ian King, who's covered the 33 00:02:03,000 --> 00:02:06,600 Speaker 1: company for decades, a clear eyed look at the challenges 34 00:02:06,640 --> 00:02:17,400 Speaker 1: Intel faces, what it would mean if Intel went away? Ian, 35 00:02:17,440 --> 00:02:19,839 Speaker 1: what was the innovation that really made this company take 36 00:02:19,840 --> 00:02:20,639 Speaker 1: off at the beginning? 37 00:02:20,919 --> 00:02:23,960 Speaker 3: Remarkably for an important company that's been dominant for so long, 38 00:02:24,000 --> 00:02:26,280 Speaker 3: they've actually had more than one life. They started off 39 00:02:26,280 --> 00:02:29,000 Speaker 3: in computer memory. They saw that, hey, we need fast 40 00:02:29,040 --> 00:02:31,760 Speaker 3: computer memory. So that was their first big breakthrough and 41 00:02:31,800 --> 00:02:34,320 Speaker 3: they really kind of revolutionized and made that, you know, 42 00:02:34,360 --> 00:02:38,000 Speaker 3: an industry. Then the PC came along right at the 43 00:02:38,000 --> 00:02:39,720 Speaker 3: beginning of the eighties. 44 00:02:39,680 --> 00:02:43,000 Speaker 1: The IBM personal computer. Not only can it help you 45 00:02:43,040 --> 00:02:46,079 Speaker 1: plan ahead, it'll balance your books and give you more 46 00:02:46,080 --> 00:02:46,760 Speaker 1: time to make. 47 00:02:46,720 --> 00:02:52,520 Speaker 3: Do Intel was the brains of that. Pc IBM chose 48 00:02:52,639 --> 00:02:55,760 Speaker 3: an Intel part to be the new guts of this 49 00:02:55,800 --> 00:02:59,680 Speaker 3: thing that was really going to change basically modern life 50 00:02:59,680 --> 00:03:02,359 Speaker 3: in so many different ways. In Intel were there right 51 00:03:02,360 --> 00:03:04,560 Speaker 3: at the bidding and and of that and saw this 52 00:03:04,600 --> 00:03:07,320 Speaker 3: particular type of product, the microprocessor, was going to be 53 00:03:07,560 --> 00:03:09,160 Speaker 3: a huge deal, and then did it was. 54 00:03:09,639 --> 00:03:12,920 Speaker 1: As Intel grew, it maintained its advantage by being the 55 00:03:12,960 --> 00:03:16,280 Speaker 1: best at making the semiconductor components on a computer chip 56 00:03:16,560 --> 00:03:21,200 Speaker 1: smaller and smaller each one. Was a technological marvel that 57 00:03:21,360 --> 00:03:25,120 Speaker 1: for decades left Intel's competitors scrambling to keep up. 58 00:03:25,400 --> 00:03:31,160 Speaker 3: Semiconductors are basically tiny electronic switches known as transistors. Those 59 00:03:31,200 --> 00:03:33,800 Speaker 3: transistors are either on or they're off. It's either a 60 00:03:33,800 --> 00:03:37,080 Speaker 3: one or a zero, and that is the basic unit 61 00:03:37,280 --> 00:03:41,360 Speaker 3: of storage of information in the electronic world. The way 62 00:03:41,400 --> 00:03:44,400 Speaker 3: that you put more transistors on a chip is to 63 00:03:44,480 --> 00:03:48,960 Speaker 3: shrink the line width on those transistors. Now, a modern 64 00:03:49,160 --> 00:03:52,760 Speaker 3: in video chip has literally hundreds of billions of these 65 00:03:52,760 --> 00:03:56,560 Speaker 3: transistors on something that's not much bigger than your thumbnail, 66 00:03:56,760 --> 00:03:59,720 Speaker 3: and that has an incredible feat from where we started 67 00:03:59,720 --> 00:04:01,640 Speaker 3: off when these guys started the company. 68 00:04:02,520 --> 00:04:05,600 Speaker 1: Ian says much of Intel's initial success came down to 69 00:04:05,680 --> 00:04:09,880 Speaker 1: how its founders and early CEOs ran the company. People 70 00:04:09,920 --> 00:04:13,119 Speaker 1: like Gordon Moore and Robert Noyce who started it, and 71 00:04:13,120 --> 00:04:16,919 Speaker 1: Andy Grove, who eventually became its chief executive. They worked 72 00:04:16,920 --> 00:04:20,080 Speaker 1: hard to develop a company culture that helped Intel maintain 73 00:04:20,240 --> 00:04:22,680 Speaker 1: a formidable scientific and commercial lead. 74 00:04:23,240 --> 00:04:27,280 Speaker 3: Frankly, all of the structures of come into being that 75 00:04:27,720 --> 00:04:31,440 Speaker 3: determine how the industry and tech in general work largely 76 00:04:31,480 --> 00:04:33,520 Speaker 3: stemmed from a lot of the observation, a lot of 77 00:04:33,560 --> 00:04:36,560 Speaker 3: practices that these guys put in place a lot time ago. 78 00:04:38,320 --> 00:04:41,240 Speaker 1: They were path breakers, pioneers. How did they corner the 79 00:04:41,279 --> 00:04:44,640 Speaker 1: market so effectively? And after it took off and there 80 00:04:44,720 --> 00:04:46,640 Speaker 1: was this kind of broader awareness that chips were going 81 00:04:46,680 --> 00:04:50,200 Speaker 1: to be important, why was it so difficult for other 82 00:04:50,240 --> 00:04:52,760 Speaker 1: companies to give Intel a run for its money? 83 00:04:53,320 --> 00:04:57,880 Speaker 3: Look, design an extremely hard work, but I think fundamentally 84 00:04:57,920 --> 00:05:02,040 Speaker 3: that the understanding of vlume economics and the understanding of 85 00:05:02,160 --> 00:05:05,440 Speaker 3: the brutality of the industry in that you have to 86 00:05:05,480 --> 00:05:09,240 Speaker 3: make enormous bets. Right now, a chip plant costs twenty 87 00:05:09,279 --> 00:05:12,760 Speaker 3: billion dollars, probably more you have to run that twenty 88 00:05:12,839 --> 00:05:15,560 Speaker 3: four to seven because guess what, in five years it's 89 00:05:15,600 --> 00:05:19,120 Speaker 3: going to be obsolete. Right, So there's a tremendous upfront 90 00:05:19,160 --> 00:05:22,040 Speaker 3: capital cost. So one of the things that they understood 91 00:05:22,120 --> 00:05:24,720 Speaker 3: was the economics. They also understood marketing. 92 00:05:25,040 --> 00:05:30,039 Speaker 1: That's the Pentium processor from Intel, the computer. 93 00:05:29,680 --> 00:05:32,880 Speaker 3: Inside Intel inside. Everybody knows what Intel inside is. I mean, 94 00:05:32,920 --> 00:05:35,400 Speaker 3: this is a component company, right that made its brand 95 00:05:35,560 --> 00:05:38,480 Speaker 3: one of the biggest in the world. They made consumers 96 00:05:38,560 --> 00:05:42,360 Speaker 3: associate quality in computers, not with Dell, not with HP, 97 00:05:42,560 --> 00:05:45,919 Speaker 3: not with any other computer manufacturer, book with Intel, with 98 00:05:45,960 --> 00:05:47,520 Speaker 3: the components that nobody ever saw. 99 00:05:47,920 --> 00:05:50,800 Speaker 1: So Intel had the best marketing, the best chip design, 100 00:05:51,000 --> 00:05:54,479 Speaker 1: and the best manufacturing. But as Ian says, it was 101 00:05:54,520 --> 00:05:57,640 Speaker 1: a less tangible factor that kept Intel on top for 102 00:05:57,680 --> 00:06:01,440 Speaker 1: its first few decades, the notorious discipline that Andy Grove 103 00:06:01,640 --> 00:06:02,320 Speaker 1: put in place. 104 00:06:02,640 --> 00:06:06,640 Speaker 3: He established a culture in that company, you know, the 105 00:06:06,680 --> 00:06:09,840 Speaker 3: famous only the paranoid survived, But lots of other things 106 00:06:09,839 --> 00:06:13,479 Speaker 3: that he instilled were basically designed to keep Intel on 107 00:06:13,520 --> 00:06:15,320 Speaker 3: the edge of its seat, to make sure they never 108 00:06:15,360 --> 00:06:18,680 Speaker 3: got happy, flat and lazy. Things like constructive confrontation, the 109 00:06:18,720 --> 00:06:21,000 Speaker 3: idea that you're in a meeting, you hear something, it 110 00:06:21,040 --> 00:06:23,240 Speaker 3: doesn't matter who you are, you call it out if 111 00:06:23,279 --> 00:06:26,039 Speaker 3: you think it's wrong. The idea that if you're a leader, 112 00:06:26,160 --> 00:06:30,120 Speaker 3: you listen right, you take action. He made people sign 113 00:06:30,160 --> 00:06:32,240 Speaker 3: in at a am every morning because he didn't want 114 00:06:32,240 --> 00:06:36,000 Speaker 3: the semiconductor industry to be this happy, go looky science project. 115 00:06:36,080 --> 00:06:38,200 Speaker 3: He wanted it to be a real business. So that 116 00:06:38,320 --> 00:06:41,360 Speaker 3: kind of rigorous culture was definitely a conscious effort. 117 00:06:41,760 --> 00:06:44,120 Speaker 1: But at the same time that Intel was riding high, 118 00:06:44,440 --> 00:06:49,239 Speaker 1: a company called Taiwan Semiconductor Manufacturing Company TSMC was founded. 119 00:06:49,960 --> 00:06:54,520 Speaker 1: Intel designs and manufactures its chips. TSMC made its big 120 00:06:54,560 --> 00:06:58,720 Speaker 1: bet on manufacturing chips that other firms designed well. That 121 00:06:58,839 --> 00:07:02,280 Speaker 1: model created an opportu twunity for companies like Nvidia. They 122 00:07:02,279 --> 00:07:05,000 Speaker 1: could design and sell their own chips and compete directly 123 00:07:05,040 --> 00:07:07,880 Speaker 1: with Intel without having to invest in production. 124 00:07:09,160 --> 00:07:13,240 Speaker 3: TSMC created a new sector of the industry, one that 125 00:07:13,320 --> 00:07:17,320 Speaker 3: Intel frankly laughed at publicly, and many others agreed with 126 00:07:17,400 --> 00:07:20,840 Speaker 3: Intel the idea that you could outsource the core amount 127 00:07:20,880 --> 00:07:25,320 Speaker 3: of production, that the idea of decoupling completely the design 128 00:07:25,400 --> 00:07:29,320 Speaker 3: process from the manufacturing process was possible and made sense. 129 00:07:29,920 --> 00:07:32,680 Speaker 3: Intel laughed at that. TSMC said no, no, this is 130 00:07:32,680 --> 00:07:36,040 Speaker 3: the way of the future. And guess what, TSMC were 131 00:07:36,120 --> 00:07:40,640 Speaker 3: right and they have enabled many of Intel's perstwhile weakling 132 00:07:40,720 --> 00:07:43,559 Speaker 3: competitors to be just as good as Intel, if not better. 133 00:07:49,320 --> 00:07:52,080 Speaker 1: When we come back, how Intel started to lose its 134 00:07:52,120 --> 00:07:55,920 Speaker 1: competitive edge just as AI came onto the scene and 135 00:07:55,960 --> 00:07:58,640 Speaker 1: the hopes it placed in a new chief executive to 136 00:07:58,680 --> 00:08:12,080 Speaker 1: turn things around. By the turn of the millennium, Intel 137 00:08:12,240 --> 00:08:14,720 Speaker 1: was at the top of its game and an undisputed 138 00:08:14,800 --> 00:08:18,600 Speaker 1: leader in the computing industry. The company dominated the chip market, 139 00:08:18,680 --> 00:08:21,880 Speaker 1: both for PCs and data centers, but then in the 140 00:08:21,920 --> 00:08:26,280 Speaker 1: two thousands, its dominance started to slip. When Steve Jobs 141 00:08:26,320 --> 00:08:29,280 Speaker 1: began to scout chips for the iPhone, he thought Intel's 142 00:08:29,320 --> 00:08:33,080 Speaker 1: chips were too expensive, so those first orders went to 143 00:08:33,160 --> 00:08:37,760 Speaker 1: a rival, Samsung. Then in the twenty tens, the technical 144 00:08:37,800 --> 00:08:40,680 Speaker 1: momentum that Intel had built, its ability to make the 145 00:08:40,679 --> 00:08:44,040 Speaker 1: components on its chips smaller and smaller, well, that started 146 00:08:44,040 --> 00:08:47,680 Speaker 1: to falter and it opened the door to competitors like Nvidia. 147 00:08:48,760 --> 00:08:51,160 Speaker 3: Intel had promised that it was going to bring this, 148 00:08:51,880 --> 00:08:55,640 Speaker 3: you know, the next generation of its process technology in 149 00:08:55,640 --> 00:08:58,400 Speaker 3: in twenty fifteen light clockwork like we're going to be 150 00:08:58,440 --> 00:09:01,000 Speaker 3: here We're going to make that advance and it didn't happen. 151 00:09:01,640 --> 00:09:04,600 Speaker 3: It didn't happen, and then people were like, well where 152 00:09:04,640 --> 00:09:07,120 Speaker 3: is it? And there were lots of conference calls. Well, 153 00:09:07,240 --> 00:09:11,319 Speaker 3: don't worry, it's coming, it's coming. Twenty fifteen rolls past, 154 00:09:11,640 --> 00:09:16,360 Speaker 3: this new technology doesn't emerge. Two and nineteen comes along 155 00:09:16,440 --> 00:09:18,679 Speaker 3: and we still not got it. At this point, the 156 00:09:18,760 --> 00:09:21,440 Speaker 3: numbers are still great. Intel's still making money hand over fist. 157 00:09:21,480 --> 00:09:25,440 Speaker 3: But guess what the next big thing is four years 158 00:09:25,480 --> 00:09:27,960 Speaker 3: too late? This is not Intel, This is not who 159 00:09:27,960 --> 00:09:30,280 Speaker 3: they are when it comes to AI. 160 00:09:31,000 --> 00:09:34,200 Speaker 1: Was Intel naive to what the demands would be for 161 00:09:34,360 --> 00:09:38,000 Speaker 1: chips that could do the kind of computation that is necessary? 162 00:09:38,440 --> 00:09:40,040 Speaker 1: Did they just fail to embrace it? Did they fail 163 00:09:40,080 --> 00:09:42,080 Speaker 1: to understand the seriousness of it? Did they not see 164 00:09:42,120 --> 00:09:43,760 Speaker 1: that that was the direction which things were going? So 165 00:09:43,880 --> 00:09:46,160 Speaker 1: what explains the edge that Nvidia has today? 166 00:09:46,520 --> 00:09:50,880 Speaker 3: Intel had no excuse for not seeing this coming. So 167 00:09:50,920 --> 00:09:54,079 Speaker 3: what happened? Right? It's really hard and I think dangerous 168 00:09:54,160 --> 00:09:58,320 Speaker 3: to place the blame or the root cause of any 169 00:09:58,320 --> 00:10:02,439 Speaker 3: one massive issue we have at the feet of one person. 170 00:10:02,559 --> 00:10:06,120 Speaker 3: But guess what a lot of people blame. Brian Krasanich 171 00:10:06,440 --> 00:10:10,480 Speaker 3: the former CEO for having created the situation that has 172 00:10:10,559 --> 00:10:12,160 Speaker 3: led to the current impasse. 173 00:10:12,640 --> 00:10:14,320 Speaker 1: Let me tease that out a little bit more so, 174 00:10:14,480 --> 00:10:17,120 Speaker 1: if that's the case that they're making, is what is 175 00:10:17,120 --> 00:10:19,000 Speaker 1: the direct criticism? What do they think that he failed 176 00:10:19,040 --> 00:10:19,920 Speaker 1: to do well? 177 00:10:19,920 --> 00:10:23,240 Speaker 3: Our reporting shows Krisanitch comes in in twenty thirteen as 178 00:10:23,280 --> 00:10:26,360 Speaker 3: supposedly the joint sort of leader of this company with 179 00:10:26,640 --> 00:10:29,800 Speaker 3: a woman called Rene James, who was also a long 180 00:10:29,920 --> 00:10:33,280 Speaker 3: term Intel person. His pitch publicly was like, yeah, we're 181 00:10:33,280 --> 00:10:35,640 Speaker 3: going to embrace all of these new markets. We're going 182 00:10:35,679 --> 00:10:38,120 Speaker 3: to just run towards whatever we can and not be 183 00:10:38,440 --> 00:10:42,240 Speaker 3: you know, snobs and dominant. What happened behind the scenes 184 00:10:42,400 --> 00:10:44,640 Speaker 3: was he was banging his fist on the table, telling 185 00:10:44,640 --> 00:10:47,480 Speaker 3: people that they were stupid people who were pointing out 186 00:10:47,480 --> 00:10:49,959 Speaker 3: to him that hey, we need to embrace this new 187 00:10:50,040 --> 00:10:52,280 Speaker 3: kind of technology and manufacturing or else we're going to 188 00:10:52,320 --> 00:10:54,160 Speaker 3: lose our edge. And a lot of the people that 189 00:10:54,240 --> 00:10:57,760 Speaker 3: Intel had sort of brought up in this established management 190 00:10:58,160 --> 00:11:00,760 Speaker 3: program that they have to create these strong leaders not 191 00:11:00,880 --> 00:11:03,680 Speaker 3: just at the very top but across had left had 192 00:11:03,720 --> 00:11:05,880 Speaker 3: just said I can't deal with this anymore. I'm out 193 00:11:05,880 --> 00:11:09,920 Speaker 3: of here. So that, according to our reporting is what 194 00:11:09,960 --> 00:11:12,720 Speaker 3: went wrong, and that is what led to the situation 195 00:11:12,800 --> 00:11:13,680 Speaker 3: that they are in now. 196 00:11:14,200 --> 00:11:17,120 Speaker 1: In twenty twenty one, Intel hires Pat Gelsinger to turn 197 00:11:17,160 --> 00:11:19,760 Speaker 1: the company around. Tell us a bit about who he 198 00:11:19,880 --> 00:11:21,959 Speaker 1: was and why he was an attractive candidate to run 199 00:11:22,000 --> 00:11:22,440 Speaker 1: the company. 200 00:11:22,760 --> 00:11:26,679 Speaker 3: There is nobody more Intel than Pat Gelsinger was and 201 00:11:26,760 --> 00:11:30,120 Speaker 3: still is. He was a personal alcolyte of Andy Grove. 202 00:11:30,200 --> 00:11:34,199 Speaker 3: He joined the company as a teenager, went to technical college, 203 00:11:34,240 --> 00:11:36,800 Speaker 3: then went to university to get the kind of degrees 204 00:11:37,000 --> 00:11:40,600 Speaker 3: that were necessary for Intel for working at Intel. Started 205 00:11:40,600 --> 00:11:43,559 Speaker 3: off in kind of low level engineering jobs and worked 206 00:11:43,559 --> 00:11:47,960 Speaker 3: his way up. He was the first ever CTO at Intel. 207 00:11:48,040 --> 00:11:50,079 Speaker 3: He was the kind of point person for all of 208 00:11:50,120 --> 00:11:53,920 Speaker 3: their presentations. He was the evangelist for their technology. You know, 209 00:11:53,960 --> 00:11:58,800 Speaker 3: he loved Intel. Then it got to the twenty tens 210 00:11:58,840 --> 00:12:01,520 Speaker 3: and part of the decision making process for who was 211 00:12:01,559 --> 00:12:04,200 Speaker 3: going to lead the company. According to Pat Glsinger, he 212 00:12:04,280 --> 00:12:06,520 Speaker 3: went to the then chairman, Andy Brien and said, Hey, 213 00:12:06,559 --> 00:12:08,760 Speaker 3: I've got a shot here. Got told no, you don't, 214 00:12:09,200 --> 00:12:12,199 Speaker 3: and took his business elsewhere. I became the CEO of VMware. 215 00:12:12,559 --> 00:12:15,720 Speaker 3: Fast forward to twenty twenty one, when by this point 216 00:12:15,800 --> 00:12:19,080 Speaker 3: the finances are starting to creak, the products aren't flying 217 00:12:19,080 --> 00:12:22,559 Speaker 3: off the shelves anymore. The company needs somebody who was 218 00:12:22,640 --> 00:12:25,800 Speaker 3: going to come back and embrace its culture and revitalize 219 00:12:25,800 --> 00:12:28,839 Speaker 3: it and be on the mountaintop saying we need to 220 00:12:28,840 --> 00:12:30,960 Speaker 3: be back to the old Intel. And you know, he's 221 00:12:30,960 --> 00:12:32,559 Speaker 3: the ideal person, and they brought him back. 222 00:12:32,559 --> 00:12:35,600 Speaker 1: Then when did it become clear that the board and 223 00:12:35,679 --> 00:12:38,240 Speaker 1: investors were growing impatient with him and his plan for 224 00:12:38,559 --> 00:12:39,280 Speaker 1: turning it around. 225 00:12:39,640 --> 00:12:41,480 Speaker 3: I mean, there are a couple of ways to look 226 00:12:41,520 --> 00:12:45,840 Speaker 3: at this. It takes a year maybe more to design 227 00:12:45,880 --> 00:12:48,320 Speaker 3: a chip, to bring it to market, to get it 228 00:12:48,320 --> 00:12:53,440 Speaker 3: through the manufacturing process. I mean, the finances were clearly 229 00:12:53,600 --> 00:12:56,920 Speaker 3: getting worse. You know, Intel became a loss making company. 230 00:12:57,360 --> 00:13:00,000 Speaker 3: To his credit, he said this was going to happen, 231 00:13:00,000 --> 00:13:02,559 Speaker 3: and people just didn't listen. He said it was going 232 00:13:02,640 --> 00:13:05,400 Speaker 3: to take five years. They didn't give him five years, right. 233 00:13:05,440 --> 00:13:08,960 Speaker 3: He said, leadership won't come easy, it'll be expensive, it'll 234 00:13:08,960 --> 00:13:11,360 Speaker 3: cost us a lot of money. And so there was 235 00:13:11,840 --> 00:13:14,679 Speaker 3: became a situation where there was a disconnect where they 236 00:13:14,720 --> 00:13:18,320 Speaker 3: felt that he'd lost kind of touch with the reality 237 00:13:18,360 --> 00:13:21,040 Speaker 3: of the moment, that maybe the message he was selling 238 00:13:21,600 --> 00:13:24,440 Speaker 3: wasn't connected to the reality that wall Street was seeing. 239 00:13:24,640 --> 00:13:28,240 Speaker 3: Maybe the message he was selling was necessary internally to 240 00:13:28,440 --> 00:13:31,400 Speaker 3: rally the troops. Maybe it was necessary for Washington to 241 00:13:31,559 --> 00:13:34,720 Speaker 3: rally the government behind his efforts for the Chips Act 242 00:13:34,760 --> 00:13:37,880 Speaker 3: and give him money. But that wasn't the right message 243 00:13:37,880 --> 00:13:40,480 Speaker 3: for wall Street. And that was where the disconnect came in. 244 00:13:40,559 --> 00:13:43,800 Speaker 3: And obviously the share price went through some disastrous one 245 00:13:43,840 --> 00:13:47,480 Speaker 3: day performances, which was very difficult for a board to 246 00:13:47,520 --> 00:13:49,160 Speaker 3: sit there and look at. 247 00:13:48,960 --> 00:13:51,560 Speaker 1: You mentioned the Chips Act. This was legislation passed to 248 00:13:51,559 --> 00:13:53,600 Speaker 1: sort of ensure that the US would always have access 249 00:13:53,640 --> 00:13:56,360 Speaker 1: to semiconductors. And I know that Intel has benefited from 250 00:13:57,040 --> 00:13:59,040 Speaker 1: from some of that money, from some of that funding. 251 00:13:59,360 --> 00:14:02,360 Speaker 1: How helpful has it been to to Intel's fortunes And. 252 00:14:02,400 --> 00:14:05,240 Speaker 3: It hasn't yet. It's a lot of money for you 253 00:14:05,320 --> 00:14:07,719 Speaker 3: and me, but it's not even half the price of 254 00:14:07,880 --> 00:14:11,120 Speaker 3: one factory, right. It's the way to look at it 255 00:14:11,160 --> 00:14:15,120 Speaker 3: is that it makes the costs of building factories, of 256 00:14:15,160 --> 00:14:19,000 Speaker 3: building leading edge facilities in the United States comparable to 257 00:14:19,080 --> 00:14:22,480 Speaker 3: building them in say South Korea or Taiwan or China 258 00:14:22,560 --> 00:14:26,240 Speaker 3: for that matter. It's basically reducing the costs of setup, 259 00:14:26,360 --> 00:14:30,680 Speaker 3: it's not paying for anything. So far, it's helped Intel 260 00:14:31,080 --> 00:14:32,880 Speaker 3: a little bit, but not really. 261 00:14:33,600 --> 00:14:36,840 Speaker 1: Then at the end of last year, Pat Gelsinger resigned. 262 00:14:37,240 --> 00:14:40,960 Speaker 1: Bloomberg reported that Intel's board told Gelsinger he was being replaced, 263 00:14:41,320 --> 00:14:45,520 Speaker 1: and Gelsinger decided to step down immediately. The company is 264 00:14:45,560 --> 00:14:49,040 Speaker 1: currently being led by two interim CEOs while Intel tries 265 00:14:49,080 --> 00:14:52,040 Speaker 1: to find a replacement. On their fourth quarter earnings call 266 00:14:52,160 --> 00:14:55,240 Speaker 1: the end of January, Michelle Johnston Holthouse, one of those 267 00:14:55,280 --> 00:14:58,800 Speaker 1: two interim code chiefs, said there were no quick fixes, 268 00:14:59,160 --> 00:15:02,560 Speaker 1: that they were dedicated to rebuilding Intel's credibility and making 269 00:15:02,600 --> 00:15:05,960 Speaker 1: the company's business simpler and leaner. While the search for 270 00:15:06,000 --> 00:15:08,640 Speaker 1: a permanent CEO continues, what. 271 00:15:08,560 --> 00:15:10,920 Speaker 3: We can say from the outside is that who they 272 00:15:10,960 --> 00:15:13,400 Speaker 3: put in place, the type of person that they choose, 273 00:15:13,800 --> 00:15:17,120 Speaker 3: will really tell us almost instantly what the board has 274 00:15:17,160 --> 00:15:20,000 Speaker 3: in mind for the future of Intel. And the biggest 275 00:15:20,080 --> 00:15:24,160 Speaker 3: I think question mark there is whether Intel actually continues 276 00:15:24,480 --> 00:15:27,880 Speaker 3: as Intel, whether it is still this company that designs 277 00:15:28,160 --> 00:15:32,680 Speaker 3: and manufactures chips, that sells chips, and also operates this 278 00:15:32,840 --> 00:15:37,440 Speaker 3: massive factory network. Right now, Wall Street and the bankers 279 00:15:37,560 --> 00:15:39,480 Speaker 3: are betting that that will not be the case, That 280 00:15:39,520 --> 00:15:40,920 Speaker 3: the company will be split up. 281 00:15:41,360 --> 00:15:44,520 Speaker 1: Just wrapping up here, is there a real risk today 282 00:15:44,560 --> 00:15:47,760 Speaker 1: that Intel as we know it, as we have known 283 00:15:47,800 --> 00:15:48,760 Speaker 1: it could disappear? 284 00:15:49,320 --> 00:15:51,520 Speaker 3: You have to say that there is absolutely a risk 285 00:15:51,600 --> 00:15:54,400 Speaker 3: that Intel as we know it will cease to exist, 286 00:15:55,240 --> 00:15:57,320 Speaker 3: that might not be here at the end of the year. 287 00:15:57,800 --> 00:15:59,840 Speaker 1: So we should see that if it happens as much 288 00:15:59,880 --> 00:16:02,400 Speaker 1: more than just a symbolic loss. 289 00:16:02,160 --> 00:16:04,800 Speaker 3: It'll be hard to see it as anything other than 290 00:16:04,800 --> 00:16:09,560 Speaker 3: an enormous blow to national prestige, to the capabilities that 291 00:16:09,640 --> 00:16:13,000 Speaker 3: this country has to lead a crucial industry, and there'll 292 00:16:13,040 --> 00:16:15,560 Speaker 3: be lots of questions about who will carry that torch 293 00:16:15,640 --> 00:16:19,720 Speaker 3: going forward. This is a company that I think is 294 00:16:20,520 --> 00:16:23,360 Speaker 3: symbolic of so many things that are important to one 295 00:16:23,400 --> 00:16:27,120 Speaker 3: country and one industry, but suddenly just can't do it. 296 00:16:27,320 --> 00:16:31,400 Speaker 3: I've spoken to some of Intel's bitterest enemies, to executives 297 00:16:31,400 --> 00:16:35,320 Speaker 3: at companies who've suffered for years at the hands of Intel, 298 00:16:35,560 --> 00:16:41,360 Speaker 3: have frankly hated Intel, who say openly we cannot as 299 00:16:41,360 --> 00:16:44,200 Speaker 3: an industry afford to have Intel failed. We need to 300 00:16:44,200 --> 00:16:47,560 Speaker 3: have Intel back, And it's just it's been remarkable to 301 00:16:47,600 --> 00:16:48,080 Speaker 3: see that. 302 00:16:55,160 --> 00:16:57,840 Speaker 1: This is the big take from Bloomberg News I'm David Gurat. 303 00:16:58,040 --> 00:17:00,960 Speaker 1: This episode is produced by Alex tie. It was edited 304 00:17:01,000 --> 00:17:04,159 Speaker 1: by Aaron Edwards, Patty Hirsch, and Gillian Ward. It was 305 00:17:04,200 --> 00:17:07,280 Speaker 1: fact checked by andrean Atapia and mixed and sound designed 306 00:17:07,280 --> 00:17:10,760 Speaker 1: by Alex Sagura. Our senior producer is Naomi Shaven. Our 307 00:17:10,800 --> 00:17:14,440 Speaker 1: senior editor is Elizabeth Ponso. Our executive producer is Nicole 308 00:17:14,440 --> 00:17:18,600 Speaker 1: Beamster Boor Sage Bauman is Bloomberg's head of podcasts. If 309 00:17:18,640 --> 00:17:21,119 Speaker 1: you liked this episode, make sure to subscribe and review 310 00:17:21,160 --> 00:17:23,639 Speaker 1: The Big Take wherever you listen to podcasts. It helps 311 00:17:23,640 --> 00:17:26,600 Speaker 1: people find the show. Thanks for listening. We'll be back 312 00:17:26,600 --> 00:17:27,040 Speaker 1: tomorrow