WEBVTT - Cashing In on the Future of Work w/ Ruben Harris 0:00:00.080 --> 0:00:02.280 Season two of the Black Tech Green Money Podcast is 0:00:02.279 --> 0:00:04.800 brought to you by Lexus in the December to Remember 0:00:04.840 --> 0:00:08.560 sales event from graduation parades to birthday parties. This year 0:00:08.800 --> 0:00:12.360 Driveways hosted some new traditions. Here's to celebrating them all. 0:00:13.039 --> 0:00:20.760 Experience Amazing at your Alexis Dealer. Afro Tech World. Jeff 0:00:20.760 --> 0:00:23.439 Nelson is co founder and CTO at Blavity, the paying 0:00:23.520 --> 0:00:26.400 company of afro Tech and the Internet's biggest destination for 0:00:26.440 --> 0:00:29.520 black millennials. And in his talk at afro Tech World, 0:00:29.720 --> 0:00:32.240 he focuses on the idea of building a tech product 0:00:32.320 --> 0:00:35.159 as a non technical founder and here's his thoughts and 0:00:35.200 --> 0:00:37.720 what kinds of tech products are best suited to fine 0:00:37.800 --> 0:00:42.880 success in the marketplace. If you think about the biggest companies, 0:00:42.920 --> 0:00:46.080 things that we use every day, the the Ubers of 0:00:46.120 --> 0:00:51.920 the world, social networks like Instagram, um, companies that we 0:00:52.120 --> 0:00:56.000 know and use every day. The key thing about the 0:00:56.000 --> 0:00:58.760 the sort of tech companies that are emerging and will 0:00:58.800 --> 0:01:02.320 continue to emerge and the successful are those companies that 0:01:02.480 --> 0:01:07.440 are simplifying the collaboration between humans and technology. And that's 0:01:07.480 --> 0:01:10.520 a really really important distinction. You know, some people have 0:01:10.560 --> 0:01:13.480 the mistaken belief that the goal of technology is to 0:01:13.560 --> 0:01:17.280 displace humans. That you know, things like artificial intelligence and 0:01:17.319 --> 0:01:21.720 machine learning are there to eliminate jobs and eliminate humans 0:01:21.760 --> 0:01:24.800 from certain UH sectors in certain things, and that's not 0:01:24.920 --> 0:01:28.440 really the case. Really, the sweet spot for technology is 0:01:28.480 --> 0:01:30.760 if you make the lives of people easier, if you 0:01:30.800 --> 0:01:33.600 allow people to be more productive, if you allow them 0:01:33.600 --> 0:01:36.039 to be more efficient, and you allow them to be happier. 0:01:36.400 --> 0:01:40.360 The secrets and technology is leveraging it to take things 0:01:40.360 --> 0:01:44.880 that humans aren't really good at doing. Its scale right, UM, 0:01:44.959 --> 0:01:47.400 So if you think about, you know, some of the 0:01:47.440 --> 0:01:49.360 tasks that you have to do on a daily basis 0:01:49.800 --> 0:01:51.920 UM and some of the tools that you may know 0:01:52.080 --> 0:01:55.440 and use on a daily basis UH to to take 0:01:55.480 --> 0:01:58.240 repetitive tasks and make it easier to scale those up 0:01:58.520 --> 0:02:00.840 or to scale those out. It is replacing you. And 0:02:00.880 --> 0:02:02.760 it doesn't mean that you don't have to be a 0:02:02.760 --> 0:02:04.880 part of that equation, but it simply means that you're 0:02:04.960 --> 0:02:08.280 using technology to make yourself more efficient and more productive. 0:02:08.520 --> 0:02:11.640 And going forward, that's gonna be even more important, especially 0:02:11.880 --> 0:02:14.200 as we live in a world where technology is going 0:02:14.240 --> 0:02:17.800 to be more paramount. If we're video conferencing more if 0:02:17.800 --> 0:02:22.520 we're working remotely, if we're video, video conferencing, instant messaging, 0:02:22.720 --> 0:02:26.520 doing all those things, having virtual events. Technology is gonna 0:02:26.520 --> 0:02:28.480 be a play a big role in that. But as 0:02:28.520 --> 0:02:31.760 we see, technology is the only part of the solution. 0:02:32.000 --> 0:02:34.960 There's still that human element that we hold near and 0:02:35.000 --> 0:02:37.240 near and so that's gonna be super, super important. So 0:02:37.440 --> 0:02:40.679 as you're thinking about your vision of the world, think 0:02:40.720 --> 0:02:44.840 about how the area of technology that you're passionate about it, 0:02:44.919 --> 0:02:47.520 that you're working with, is going to make it easier 0:02:47.560 --> 0:02:50.520 for humans to be productive and more efficient. How do 0:02:50.600 --> 0:02:56.400 you simplify that interaction between humans and technology. I'm with 0:02:56.560 --> 0:02:59.920 Lucas and this is Black Tech, Green Money. I'm gonna 0:03:00.080 --> 0:03:01.800 you do see to some of the biggest names, some 0:03:01.880 --> 0:03:05.400 of the brightest minds and brilliant ideas. If you're black 0:03:05.400 --> 0:03:08.000 in building or simply using tech to secure your back, 0:03:08.480 --> 0:03:15.959 this podcast is for you. Ruben has his co founding 0:03:16.080 --> 0:03:19.960 CEO at Career Karma in the Bay Area, transplant from Atlanta, Georgia, 0:03:20.040 --> 0:03:22.880 where he worked as an investment banker. He got bit 0:03:22.960 --> 0:03:25.000 by the tech bug early in his career and wrote 0:03:25.000 --> 0:03:27.960 a blog post that went viral called breaking in the Startups, 0:03:28.000 --> 0:03:30.200 which put him on the radar Silicon Valley a lead 0:03:31.000 --> 0:03:34.200 career karmas an app that helps job training programs, specifically 0:03:34.240 --> 0:03:37.880 coding boot camps, but also other verticals find qualified applicants. 0:03:38.480 --> 0:03:40.440 I asked him why he wrote that blog post, which 0:03:40.440 --> 0:03:42.720 you can finally from the show notes, and how likely, 0:03:42.800 --> 0:03:45.240 at least in part it opened up his pathway to 0:03:45.320 --> 0:03:48.240 success and the reason why I wrote that blog post 0:03:48.520 --> 0:03:52.320 because I learned about the power of riding through my 0:03:53.240 --> 0:03:58.040 experience breaking into finance. So when I broke into fine 0:03:58.160 --> 0:04:02.400 I first started writing actually in college, UM, when I 0:04:02.440 --> 0:04:06.000 took a class on music history, and I learned about 0:04:06.400 --> 0:04:09.920 philosophers and social reformers and how they were great writers, 0:04:09.920 --> 0:04:12.040 like Socrates and Aristotle and things like that. So I 0:04:12.080 --> 0:04:14.480 had a blog called The Social Reformer that turned into 0:04:14.520 --> 0:04:18.120 my own blog. And then when I graduated from banking, 0:04:19.120 --> 0:04:22.039 I mean from from college, UM, I didn't have any 0:04:22.040 --> 0:04:25.159 internships or and I didn't have any work experience either 0:04:25.200 --> 0:04:27.560 because I was just studying the whole time. And so 0:04:27.600 --> 0:04:31.080 I wrote a blog that explained all the reasons why 0:04:31.200 --> 0:04:34.599 someone wouldn't hire me as an investment banker. But I 0:04:34.760 --> 0:04:39.120 declared that I was going to do it. Anyway, And 0:04:39.160 --> 0:04:41.320 the reason why I think that was powerful for myself 0:04:41.440 --> 0:04:43.720 is because it kind of forced me to do it, 0:04:43.960 --> 0:04:45.680 because I told people I was going to do this 0:04:45.720 --> 0:04:47.000 thing and if I didn't do what, I was gonna 0:04:47.000 --> 0:04:50.680 be embarrassed. And so that also led to thousands of 0:04:50.680 --> 0:04:53.080 people reaching out to me after I got a job, 0:04:53.120 --> 0:04:54.919 and me helping a lot of people do it. And 0:04:54.960 --> 0:04:56.800 so I just did the same playbook that worked for 0:04:56.839 --> 0:05:01.200 me for finance for tech so um. I actually wrote 0:05:01.200 --> 0:05:03.720 this blog post that I published on LinkedIn a few 0:05:03.800 --> 0:05:06.320 years ago called Hey startups, you don't live in Silicon 0:05:06.400 --> 0:05:09.280 Valley and kind of went crazy the on LinkedIn because 0:05:09.320 --> 0:05:12.040 I was frustrated at the time because all the advice 0:05:12.120 --> 0:05:15.239 that was coming out about how to raise capital from 0:05:15.320 --> 0:05:18.560 angels and vcs was from people from Silicon Valley to 0:05:18.680 --> 0:05:21.640 Paul you know, uh, Paul Grahams and etcetera in the 0:05:21.680 --> 0:05:25.520 sam autments where you know well, and I was finding 0:05:25.520 --> 0:05:28.160 that that advice didn't work in a place like Georgia 0:05:28.279 --> 0:05:31.160 or Ohio or etcetera, right, but it worked for Silicon 0:05:31.240 --> 0:05:35.920 Valley people. But there was nothing that related those experiences, 0:05:36.040 --> 0:05:39.520 you know, across geographies. And so how do you keep 0:05:39.600 --> 0:05:42.640 you have this amazing podcast breaking in the startups. You're 0:05:43.200 --> 0:05:46.000 avid writer and etcetera. You put out a lot of content. 0:05:46.440 --> 0:05:49.200 How did you keep that information you distribute on your 0:05:49.240 --> 0:05:52.520 podcasts and etcetera relevant to people who may be not 0:05:52.640 --> 0:05:55.840 in Silicon Valley? Yeah, I mean I think I think 0:05:56.279 --> 0:05:59.840 Afrotech knows as well. Um this like career comminos as, 0:06:00.440 --> 0:06:05.640 I would say, keeping fresh content is the key, just 0:06:05.680 --> 0:06:08.640 staying relevant every company. A lot of people in tech 0:06:08.720 --> 0:06:12.360 talk about how every startup, every company is a media company, 0:06:12.440 --> 0:06:14.320 and I think I would take it to another level. 0:06:14.360 --> 0:06:17.800 Every human being is a media company. In order to 0:06:17.839 --> 0:06:20.640 be successful in this day and age, you have to 0:06:20.680 --> 0:06:26.120 take either an artist or a um even a model 0:06:26.200 --> 0:06:30.840 approach like a supermodel has to be their own brand. Um. 0:06:31.040 --> 0:06:34.320 Kanye tweeted artists our founders, and somebody else said founders 0:06:34.320 --> 0:06:38.719 are artists, right. You have to promote yourself right and 0:06:38.839 --> 0:06:43.400 so um in especially in a COVID nineteen world. And 0:06:43.440 --> 0:06:46.279 if you want to work remotely, writing is a superpower, 0:06:46.760 --> 0:06:51.200 and writing fast is even better, and not just because 0:06:51.240 --> 0:06:53.640 it gives you clarity of thought, but it can greatly 0:06:54.240 --> 0:06:59.320 um increase your your your economic salary and attract people 0:06:59.320 --> 0:07:04.000 to you. Um, there's a u UM, there's a great 0:07:04.080 --> 0:07:06.360 quote that one of our investor says is that inbound 0:07:06.640 --> 0:07:09.200 is what happens when outbound is your DNA. And so 0:07:09.400 --> 0:07:13.440 Career Comma like we we we produce six D seven 0:07:13.480 --> 0:07:16.920 hundred articles a month, right, so that's a company general content. 0:07:16.920 --> 0:07:19.160 I know approtype produces a ton of articles a month. 0:07:19.360 --> 0:07:22.200 But then you also have user generated content, right, you 0:07:22.240 --> 0:07:24.800 have opinion writers and then in our community, since we 0:07:24.840 --> 0:07:27.480 have over a hundred thousand users, they're all asking questions 0:07:27.480 --> 0:07:30.440 of getting advice that gets discovered on Google. And then 0:07:30.480 --> 0:07:34.040 you also have programmatic landing pages. So our engineers create 0:07:34.600 --> 0:07:37.520 different combinations of landing pages that will pop up in 0:07:37.560 --> 0:07:41.840 Google that are relevant so that Career Comma stays in 0:07:41.880 --> 0:07:44.400 its position as the number one destination for career advice 0:07:44.440 --> 0:07:46.680 on the Internet. And when they come here and they're 0:07:46.720 --> 0:07:48.560 looking for advice, we can match them to the right 0:07:48.600 --> 0:07:51.280 training and give them support to get his up. Oh 0:07:51.320 --> 0:07:53.080 it's it's it's so good you did that, because I 0:07:53.080 --> 0:07:55.120 mean I was gonna go there later in the interview, 0:07:55.120 --> 0:07:57.360 but since we're here now, UM, I was going to 0:07:57.480 --> 0:08:00.480 talk about this is because you know, when I learned 0:08:00.720 --> 0:08:04.280 the kind of philosophy that every business should treat themselves 0:08:04.280 --> 0:08:06.440 like a media company. Is Gay advantage Chuck said it. 0:08:07.240 --> 0:08:08.840 I'm sure there's other people who said it, but I 0:08:08.880 --> 0:08:12.160 heard Gay Advantage talk about, you know, every company should, 0:08:12.160 --> 0:08:14.120 and every startup is for that matter, should think of 0:08:14.120 --> 0:08:16.440 themselves as a media company. And you've done a great 0:08:16.520 --> 0:08:19.400 job at that with the podcast, the written content and 0:08:19.480 --> 0:08:24.239 news even um, how do you let's you're an early 0:08:24.480 --> 0:08:29.600 stage startup, how do you justify um or how do 0:08:29.640 --> 0:08:33.400 you even get good at doing so many forms of 0:08:33.559 --> 0:08:36.360 media when you still have to be good at what 0:08:36.679 --> 0:08:39.960 your core business is UM and you may not you know, 0:08:40.480 --> 0:08:42.520 be the best writer or if you are a great writer, 0:08:42.640 --> 0:08:44.600 you may not be great at podcasting. If you great 0:08:44.679 --> 0:08:46.440 a podcast, and you may not be great on video. 0:08:47.160 --> 0:08:50.440 Mm hmmm. That's a good question. I mean, so we're 0:08:50.440 --> 0:08:53.920 a marketplace, like on one side, there's there's the demand, 0:08:54.000 --> 0:08:57.520 there's workers, or there's people that are looking to rescale 0:08:57.559 --> 0:08:59.360 an upskill and get a new job. And then on 0:08:59.440 --> 0:09:03.040 the other side you have training programs and hiring platforms 0:09:03.080 --> 0:09:07.040 and companies and even financiers that can help people that 0:09:07.080 --> 0:09:09.640 are looking for these career transitions and need guidance. And 0:09:09.679 --> 0:09:13.440 so whenever you think about a marketplace, you want to 0:09:13.480 --> 0:09:16.760 pick a side, and especially in the beginning, and so 0:09:16.840 --> 0:09:20.199 decide that we chose in the beginning was workers, because 0:09:20.200 --> 0:09:22.600 if we do right by workers and students that are 0:09:22.600 --> 0:09:26.240 looking to make a transition, then all the other platforms 0:09:26.240 --> 0:09:29.040 are going to come to us. Because recruiters don't own 0:09:29.040 --> 0:09:32.160 their own supply, right, schools are always trying to compete 0:09:32.160 --> 0:09:35.920 to get students right UM. Hiring platforms also they need 0:09:35.960 --> 0:09:38.160 to get qualified applicants from not just one school but 0:09:38.200 --> 0:09:41.920 all the schools. And so if we serve workers, then 0:09:41.920 --> 0:09:44.800 we're able to get everybody else. So you'll see in 0:09:44.800 --> 0:09:47.320 the beginning, all of the content on YouTube and on 0:09:47.360 --> 0:09:50.600 our podcast and everything was just catered towards making sure 0:09:51.240 --> 0:09:55.200 they are informed versus us just talking about all the 0:09:55.240 --> 0:09:57.200 things that the schools are offering. You don't hear us 0:09:57.240 --> 0:09:59.559 talking too much about what the schools are offering. It's 0:09:59.600 --> 0:10:04.160 always like the struggles of the users. Now, UM, to 0:10:04.280 --> 0:10:06.599 your point. You know, there's a lot of formats that 0:10:06.640 --> 0:10:09.319 you can follow. You can follow video, you do podcasts, 0:10:09.320 --> 0:10:14.680 you can do writing. Um. We started off with the podcast, 0:10:14.920 --> 0:10:17.120 which is breaking in start us and I think it's important. 0:10:18.000 --> 0:10:26.080 But we learned quickly that podcasts are helpful in certain ways. 0:10:26.480 --> 0:10:31.480 But you have to be mindful of how Google's algorithm works, 0:10:31.559 --> 0:10:37.080 all right, And when it comes to podcasting, it's we 0:10:37.120 --> 0:10:39.440 definitely want to put out our own account content, but 0:10:39.520 --> 0:10:42.040 don't sleep on the importance of being on other people's podcasts. 0:10:42.040 --> 0:10:44.800 Like for example, I'm on your podcast now, and when 0:10:44.920 --> 0:10:48.719 you publish it and you linked, we linked to each other. 0:10:48.760 --> 0:10:52.600 We support each other. That helps me better in Google, right, 0:10:53.360 --> 0:10:57.760 And since these podcasts aren't always transcribed, then like that's 0:10:57.800 --> 0:10:59.800 not gonna pop up very quickly. And the reason why 0:10:59.840 --> 0:11:04.120 you to pop up very quickly and searches because people 0:11:04.160 --> 0:11:06.080 with that are searching for a career advice are going 0:11:06.160 --> 0:11:07.840 to use Google to search. And you want to be 0:11:07.920 --> 0:11:11.080 number one. And so what ranks number one on top 0:11:11.160 --> 0:11:16.160 of you know, podcasts or or programmatic landing pages and reviews. 0:11:16.360 --> 0:11:20.440 It's gonna be written content, right or user generated content, 0:11:21.280 --> 0:11:25.400 and so um we double down heavy on creating user 0:11:25.440 --> 0:11:27.760 generated content, which that is to the point where now 0:11:28.080 --> 0:11:30.679 we have by October will be at over a million 0:11:30.679 --> 0:11:33.280 people coming to us per month. And so I'm in 0:11:33.320 --> 0:11:37.559 the beginning. We started off with video UM after podcasts, 0:11:37.760 --> 0:11:39.920 and we still do a little bit of video, but 0:11:40.000 --> 0:11:43.199 then COVID nineteen hit and now almost all of our 0:11:43.240 --> 0:11:48.640 content is UM either user generated content, company generated content, 0:11:49.240 --> 0:11:52.800 or um A programmatic landing pages, which is kind of 0:11:52.840 --> 0:11:57.120 like what the pinterest will do, although like aggregate different content, 0:11:57.280 --> 0:11:59.360 like if you're looking for a wedding, it looks like 0:11:59.400 --> 0:12:01.840 they made that, but it was actually an aggregation of 0:12:01.880 --> 0:12:06.440 what everybody else did together. And we will pick up 0:12:06.440 --> 0:12:09.800 our podcasts games stronger more. But I'm spending most of 0:12:09.800 --> 0:12:12.560 my time doing other people's podcasts, which allows us to grow. 0:12:12.800 --> 0:12:15.079 But you'll see more of that drops on. Yeah, and 0:12:15.160 --> 0:12:18.240 just because I'm interested as a marketer, you know, I 0:12:18.280 --> 0:12:21.400 think about UM. I wonder what your philosophy is on 0:12:21.520 --> 0:12:24.120 the written stuff, because you know, when I think about 0:12:24.160 --> 0:12:27.760 content and specifically the types of people that career karma 0:12:27.920 --> 0:12:31.640 is targeting because you're helping people reskill is these people 0:12:31.679 --> 0:12:35.760 are consuming content while they're inline that target or while 0:12:35.800 --> 0:12:38.080 they're in line at the grocery store, while they're cooking 0:12:38.120 --> 0:12:41.160 and their kids are making noise in the background. Is 0:12:41.520 --> 0:12:45.199 uh So I think about video a lot in that 0:12:45.240 --> 0:12:49.800 way because again, it takes very low pressure, low you know, 0:12:50.240 --> 0:12:52.720 engagement in order for them to be paying attention. They 0:12:52.720 --> 0:12:55.319 don't have to do a lot. Yeah, I think it's 0:12:55.320 --> 0:12:58.240 a good it's a good point because um, I think 0:12:58.520 --> 0:13:00.760 you want to figure a go ahead. I think you 0:13:00.840 --> 0:13:05.120 got it. I think you got it. Um, I think um. 0:13:05.280 --> 0:13:07.720 The written part is more for Google, even though they 0:13:07.720 --> 0:13:12.720 are recognizing audio and video. But whenever you discover written 0:13:12.760 --> 0:13:16.320 content on career Comma, you'll also see audio and video 0:13:17.200 --> 0:13:19.400 inside of those pages. For the people who don't have 0:13:19.400 --> 0:13:21.640 time to that. You kind of like get the best 0:13:21.640 --> 0:13:25.360 of everything when you go to the page and so UM. 0:13:25.360 --> 0:13:27.640 To your point, a lot of people are busy, which 0:13:27.679 --> 0:13:30.160 is why we created audio and video for people to 0:13:30.200 --> 0:13:33.960 consume UM. But most of the written content programmatic landing 0:13:34.000 --> 0:13:37.000 pages are designed to optimize for Google. But now that 0:13:37.280 --> 0:13:40.160 podcasts are blowing up and videos go blowing up, we're 0:13:40.200 --> 0:13:43.760 monitoring to see what is recognized the most by Google 0:13:44.240 --> 0:13:46.120 so that we can make sure that those podcasts and 0:13:46.160 --> 0:13:48.959 those videos rank as well and are discovered by people. 0:13:49.600 --> 0:13:53.680 Actullent um before I get too much for them. People 0:13:53.679 --> 0:13:56.319 will have regio bio and I already introduced you talk 0:13:56.360 --> 0:13:59.120 a little bit more about what career Karma actually does 0:14:00.040 --> 0:14:04.880 and forth. Yeah, so career Comma is the easiest way 0:14:04.880 --> 0:14:08.319 to find a job training program online. So we are 0:14:08.360 --> 0:14:12.079 our core user is we serve blue collar workers between 0:14:12.120 --> 0:14:14.720 the ages of thirty five years old. Doesn't matter what 0:14:14.760 --> 0:14:17.560 age you are, but just that's the core years old 0:14:17.800 --> 0:14:19.760 that want to want to get a job in tech 0:14:20.880 --> 0:14:23.280 and we help them choose from six different career paths 0:14:23.320 --> 0:14:25.960 that are technical and non technical. So if you want 0:14:26.000 --> 0:14:28.120 to break into tech, we can help you become a 0:14:28.160 --> 0:14:32.040 sales person, an engineer, designer, data scientists, data analysts, or 0:14:32.080 --> 0:14:34.760 in cybersecurity. And the Irish salary that we help you 0:14:34.800 --> 0:14:38.000 make is about sellars and that will usually take you 0:14:38.320 --> 0:14:40.600 between three to twelve months in order to get a job. 0:14:41.320 --> 0:14:43.880 I think what's unique about our platform is not only 0:14:43.960 --> 0:14:46.320 are we the easiest place to find the right job 0:14:46.360 --> 0:14:48.920 training for you, but we'll also match you with the 0:14:49.040 --> 0:14:52.640 people that have your shared struggle in a small group 0:14:52.680 --> 0:14:56.320 called a squad that will give you support during the program, 0:14:56.520 --> 0:14:58.440 during the job search, for the rest of your life, 0:14:58.760 --> 0:15:01.000 all the way through the jobs. So you get access 0:15:01.040 --> 0:15:03.480 to not just the right job training programs, but you 0:15:03.520 --> 0:15:06.120 get access to a network. We have over a hundred 0:15:06.160 --> 0:15:08.680 twenty years inside a Career Comma now last year it 0:15:08.760 --> 0:15:10.960 was ten thousand, so we're growing very fast. And so 0:15:11.080 --> 0:15:15.960 these users are people that can that are currently intending 0:15:16.000 --> 0:15:18.360 these programs that can that you can always message to 0:15:18.360 --> 0:15:22.000 help you find a school, finish the school, and get 0:15:22.000 --> 0:15:24.000 a job. So I think that's what important. So you're 0:15:24.000 --> 0:15:26.800 getting access to a network, and that's important because we 0:15:26.840 --> 0:15:31.360 are in a world where people are changing careers five 0:15:31.440 --> 0:15:33.880 or more times in their lifetime the average tenor and 0:15:33.920 --> 0:15:36.200 the job is one or two years. So anytime you 0:15:36.200 --> 0:15:38.680 want to switch jobs or or get a new skill, 0:15:38.840 --> 0:15:40.840 you can always come to Career Comma. We can manage 0:15:40.920 --> 0:15:44.400 to the right training. Currently we offer a safe career past, 0:15:44.560 --> 0:15:46.840 but we're gonna offer We're gonna launch twenty five new 0:15:46.840 --> 0:15:50.560 career pass in the next twenty four months, so stay tuned. Yeah, yeah, yeah, 0:15:50.600 --> 0:15:53.120 I remember when it was just just coding, and so 0:15:53.640 --> 0:15:56.080 we'll talk a little bit more about that in a bit. 0:15:56.160 --> 0:15:59.920 What I think about um, this pandemic COVID nineteen is 0:16:00.000 --> 0:16:02.800 that a lot of people without work um and and 0:16:02.920 --> 0:16:05.680 many probably I don't want to say more, but in 0:16:05.720 --> 0:16:11.600 many cases less desirable work realities, right, and for the 0:16:11.640 --> 0:16:15.120 people you target as career common users or people who 0:16:15.120 --> 0:16:19.360 would benefit from the programs was typically the makeup of 0:16:19.360 --> 0:16:23.360 those people who might find it interesting. Yeah, and so 0:16:23.400 --> 0:16:26.040 I would say, you know, most of the people if 0:16:26.080 --> 0:16:28.120 you look at the frontline workers that are fighting hard 0:16:28.160 --> 0:16:31.800 and the essential workers that are like the heroes in 0:16:31.800 --> 0:16:34.360 this pandemic, UM, a lot of them also are are 0:16:34.400 --> 0:16:36.160 suffering too. You know, you see a lot of retail 0:16:36.200 --> 0:16:38.640 workers UM that are giving us food, that are that 0:16:38.680 --> 0:16:42.360 are affected from from restaurant closures. You see a lot 0:16:42.480 --> 0:16:45.480 of UM nurses that come to career commedies, see a 0:16:45.520 --> 0:16:48.000 lot of UM. You see a lot of teachers that 0:16:48.040 --> 0:16:50.880 come to career COMMA because schools are shutting down as well. 0:16:51.080 --> 0:16:53.960 You see a lot of people that most of the 0:16:54.000 --> 0:16:56.640 time they went to community college or got their specialists 0:16:56.760 --> 0:16:59.400 or UM got some college and a degree, or never 0:16:59.400 --> 0:17:02.200 finished college, never tried to do college, UM that come 0:17:02.280 --> 0:17:04.240 to career COMMA. That doesn't mean that we don't have 0:17:04.400 --> 0:17:07.080 like white collar people that went to Avolie schools that 0:17:07.119 --> 0:17:09.760 come to career come as well. But the core's people 0:17:09.880 --> 0:17:14.200 that have gone to college or had some schooling that 0:17:14.320 --> 0:17:16.520 are an adult that are looking to make a career 0:17:16.560 --> 0:17:19.400 transition in their life. I'll say that's that's the core 0:17:19.480 --> 0:17:21.159 user that comes to Career Comma when it comes to 0:17:21.200 --> 0:17:24.680 their struggles. That a lot of people don't realize is that, yes, 0:17:24.760 --> 0:17:27.000 matching you to the right training is one thing, but 0:17:27.160 --> 0:17:29.720 many people that come to us have bad credit. You know, 0:17:29.760 --> 0:17:31.400 how do you navigate that a lot of people don't 0:17:31.440 --> 0:17:33.919 understand how to navigate that. We can help you navigate that. 0:17:34.160 --> 0:17:37.040 A lot of people come to us and their child 0:17:37.240 --> 0:17:40.639 stepped on their laptop. How you navigate that? So we 0:17:40.680 --> 0:17:42.880 can help you get access to a laptop because we're 0:17:42.880 --> 0:17:46.040 giving away five thousand laptops right now. We're currently running 0:17:46.040 --> 0:17:49.399 this campaign called Rescale America, the Great Rehiring Initiative, and 0:17:49.480 --> 0:17:52.199 we have cool people like Colin Kaepernick and Square and 0:17:52.240 --> 0:17:54.359 get Hub and a Firm and air Table and always 0:17:54.400 --> 0:17:57.399 other people that have donated um in our campaign to 0:17:57.480 --> 0:18:00.159 raise about half a million dollars to get you all devices. 0:18:00.160 --> 0:18:01.960 So we'll give you that for free if you're serious 0:18:02.000 --> 0:18:06.000 about this, like it's super important to obviously there's conditions, 0:18:06.280 --> 0:18:08.359 but like we want to make sure that you have 0:18:08.640 --> 0:18:10.320 all the support that you need in order to get 0:18:10.359 --> 0:18:13.440 a job. So I would just say, um, it's the 0:18:13.760 --> 0:18:17.080 core users, that blue collar worker between the needs of 0:18:17.080 --> 0:18:21.760 of of of five years old that's looking to get 0:18:21.760 --> 0:18:23.960 a skill, and I think it's important to have empathy 0:18:24.000 --> 0:18:28.040 with what's happening right, you know, jabry training is this huge, massive, 0:18:28.080 --> 0:18:31.120 growing trend and everybody's getting at a game. And this 0:18:31.160 --> 0:18:35.320 is why there's there's over fifty five million people that 0:18:35.359 --> 0:18:39.159 have filed Americans. I filed for unemployment UM this year alone, 0:18:39.520 --> 0:18:42.800 and fifty four percent of the workforce requires reskilling about 0:18:43.400 --> 0:18:47.040 two all right. Also, you know, how are you going 0:18:47.119 --> 0:18:49.480 to pick what job training program you're gonna do. There's 0:18:49.560 --> 0:18:51.879 nine thousand boot camp and trade schools out there, sixty 0:18:51.960 --> 0:18:54.520 million people go there every year. There's over five thousand 0:18:54.520 --> 0:18:57.399 different colleges out there. Twenty million people go to college 0:18:57.400 --> 0:19:01.320 every year. And then you have college employers launching their 0:19:01.320 --> 0:19:04.520 own boot camps, you have you know, uh, their own 0:19:04.560 --> 0:19:06.920 credentials and things like that with Google launching their credentials. 0:19:06.960 --> 0:19:08.320 So how do you pick what's going to be best 0:19:08.320 --> 0:19:10.760 for you? And so we help people navigate that sea 0:19:11.280 --> 0:19:14.800 of options UM through our software, but also about connecting 0:19:14.840 --> 0:19:16.280 up with people that are currently doing it and they 0:19:16.280 --> 0:19:19.120 have done it before this maybe you know a mind 0:19:19.160 --> 0:19:21.920 field for you. But I wonder how you think the 0:19:22.119 --> 0:19:27.840 educational system has to adapt the traditional education system colleges, universities, 0:19:27.880 --> 0:19:32.040 and etcetera, um forced or otherwise have to adapt because 0:19:32.080 --> 0:19:35.000 of the COVID nineteen pandemic and preparing people for actually 0:19:35.000 --> 0:19:36.800 being able to get out there and find a job 0:19:37.320 --> 0:19:41.159 versus you know, people graduating with a communication degrees and 0:19:41.200 --> 0:19:43.439 don't really have and I know not to you know 0:19:43.760 --> 0:19:46.520 down that, but you have to actually have a skill, 0:19:47.280 --> 0:19:51.560 right yeah, yeah, I think. Um. So, the reason why 0:19:51.600 --> 0:19:54.399 we chose to start with coding book camps, that's because 0:19:54.400 --> 0:19:58.840 we felt that boot camps are the first rapid rescaling 0:19:58.960 --> 0:20:02.440 model at SKI that house blue collar workers enter high 0:20:02.440 --> 0:20:05.520 paying career fields. Right and now that bootcuts have set 0:20:05.560 --> 0:20:09.320 the example, traditional education players are not following their lead. 0:20:09.600 --> 0:20:14.240 For example, you know, boot cants prove that flexible financing 0:20:14.240 --> 0:20:17.879 options like income share agreements or defer tuition work and 0:20:17.920 --> 0:20:19.719 for the people that don't what an income share agreement 0:20:19.800 --> 0:20:23.000 is an income share agreement as a promise to get 0:20:23.040 --> 0:20:24.360 you a job, and if you don't get a job, 0:20:24.359 --> 0:20:26.359 you don't pay anything. But if you do get a job, 0:20:26.800 --> 0:20:29.119 then the tuition comes out of your new salary. And 0:20:29.119 --> 0:20:31.800 there's variations on the model called defer tuition and things 0:20:31.800 --> 0:20:36.800 like that. So now that that has worked consistently, now 0:20:36.880 --> 0:20:40.639 you have UH welding schools and diesel training centers that 0:20:40.680 --> 0:20:44.080 are offering this as well. And now that traditional edification 0:20:44.119 --> 0:20:47.600 players are are copying them, this model is expanding into 0:20:47.600 --> 0:20:51.159 other industries. Houses and universities themselves not have their own 0:20:51.160 --> 0:20:53.720 boot counts, and so as you, I think what's gonna 0:20:53.760 --> 0:20:58.080 happen now is all these traditional industries that have destroyers 0:20:58.119 --> 0:21:03.080 of workers need to understand what the needs of the 0:21:03.080 --> 0:21:06.000 employers are and match it with the right training so 0:21:06.160 --> 0:21:09.800 that you cannot just get people the job, but get 0:21:09.840 --> 0:21:15.640 people the job quickly. Because this the wrong decision has 0:21:15.640 --> 0:21:20.359 a high cost of failure. Right, people are investing time 0:21:21.240 --> 0:21:24.119 and money into this right three to twenty four months 0:21:24.119 --> 0:21:28.720 of your time, ten of your money, whatever program that 0:21:28.760 --> 0:21:32.879 you go through, and if you choose wrong, then that 0:21:32.920 --> 0:21:35.800 could cause financial ruin for your family for generations to come. 0:21:37.040 --> 0:21:40.240 When your question was about education players, I think education 0:21:40.240 --> 0:21:42.720 players have to understand the needs of the worker and 0:21:42.800 --> 0:21:47.320 understand this high cost of failure ideally provide accessible financing um. 0:21:47.320 --> 0:21:51.200