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Speaker 1: Hello. I'm Michael bar and I'm Scott Sashnik. But Nolvie

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Speaker 1: Williams is off today. He's running some silly amount of

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Speaker 1: miles in the trails. So we're bringing a pinch hitter,

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Speaker 1: colleague Ira Boudway coming in. Welcome to the podcast. Thank

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Speaker 1: you guys for having me very excited. I don't run,

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Speaker 1: but you do, have you want to run away, I'll

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Speaker 1: stay here all darn night. This is the Bloomberg Business

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Speaker 1: of Sports podcast, where we explore the big money issues

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Speaker 1: in the world of sports. And today we begin with

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Speaker 1: word from the NFL Players Association that more than of

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Speaker 1: the grievances filed by players over the past two years

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Speaker 1: were against one team, the Jacksonville Jaguars. I'm gonna say

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Speaker 1: Jaguars too. And I think Ira, it's like some people

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Speaker 1: like Cilantro and some don't. I think Ira was one

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Speaker 1: of those people who genetically says Jack Wires. I said Jaguar.

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Speaker 1: Why why is jack It's Jaguar. I grew up in Arizona.

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Speaker 1: Al Right, Well, there we haven't. But far more importantly,

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Speaker 1: one more importantly, what the NFL p A is saying

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Speaker 1: to its members is a fellas we'd like you to

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Speaker 1: be aware of this when you're making your free agent decisions,

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Speaker 1: when you're evaluating where should I play with the offers,

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Speaker 1: where should I go? Where do I want to spend

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Speaker 1: my career. This is a dangerous thing for the NFL,

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Speaker 1: for the Jacksonville Jaguars, when the union itself is telling

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Speaker 1: its members, big flashing warning sign on this club, be

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Speaker 1: wary if you're going to sign. That's what the NFL

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Speaker 1: p A is signing. I've never quite heard something like

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Speaker 1: that before from a union like that in the National

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Speaker 1: Football League. But here we are, all right, do you

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Speaker 1: have some stats in your krip sheets there? Well? I

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Speaker 1: have the So Dante Fowler Jr. Turns out to be

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Speaker 1: the guy who has find seven hundred thousand over time,

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Speaker 1: and then he was find twenty five times now with

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Speaker 1: the Rams, and he tweeted we know this because he tweeted,

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Speaker 1: they literally hated me. I got it all back thanks

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Speaker 1: of the NFL p A. We should add that the

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Speaker 1: reason why it was fine because he missed rehab appointments

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Speaker 1: better illegally. Yeah. The arbitrator then said that the team

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Speaker 1: can't mandate that he do them at the training facility,

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Speaker 1: so they're fighting, and with honing, with holding money for

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Speaker 1: things that they can't do. That's a problem. I just

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Speaker 1: don't understand how first of all they were they would

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Speaker 1: have gotten away with it if if he didn't speak up,

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Speaker 1: but seven dollars my goodness, Yeah, even you would miss

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Speaker 1: that and you check, Oh yeah, well, you know I

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Speaker 1: couldn't get that refrigerator that I wanted. Yeah, right, well,

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Speaker 1: you know, like Tom Coughlin runs their football operations, and

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Speaker 1: remember when he was with the Giants, it didn't sit

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Speaker 1: well with some players where it was like if you're

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Speaker 1: if you're on time or two minutes early, you're late

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Speaker 1: like that. Remember that it was sort of this, you

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Speaker 1: should be ten minutes early if you want to be

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Speaker 1: on time. And he was really strict with that sort

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Speaker 1: of stuff. That doesn't play well with the athletes today.

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Speaker 1: If you're meeting is at noon and you get there

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Speaker 1: before noon, you're on time. So he's a real stickler.

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Speaker 1: But we can also expect due to the fact that

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Speaker 1: they didn't win a whole lot of games, would would

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Speaker 1: you guess there's gonna be some heavy turnover and not

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Speaker 1: only maybe coaching in the front office of the Jaguars

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Speaker 1: that's what that's what's being reported. But I wonder though,

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Speaker 1: was most players you're you're sort of your career is

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Speaker 1: pretty precarious anyway, and if the Jaguars give you an offer,

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Speaker 1: unless you're a real talented free agent with a lot

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Speaker 1: of leverage, you're probably gonna look past any of this stuff.

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Speaker 1: If you're trying to get off the taxi squad, Like,

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Speaker 1: are you really going to say, well, the NFL p

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Speaker 1: A said it's a bad place to work, look at

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Speaker 1: you bring it in the reality of dollars and cents

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Speaker 1: to the NFL. If they're gonna pay me more than

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Speaker 1: anybody else and they get a job a spot. Yeah,

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Speaker 1: if I can get a job, I'm gonna take it,

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Speaker 1: no matter like I'll worry about the fines lyrics. I'll

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Speaker 1: be the dude that, just like you know that will

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Speaker 1: hold up like the parabolic mike. I do that. You'd

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Speaker 1: be the guy that gets run over by the players,

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Speaker 1: crashing into the guy with parabolic mike. Remember the Fortune Cookie,

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Speaker 1: the movie The Fortune Cookie. I have no idea what

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Speaker 1: he's sucking it had Walter Man, I Love I Love

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Speaker 1: Me Some both a method and at the time Jack

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Speaker 1: Lemmon was supposed to be a cameraman and it had

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Speaker 1: Keith Jackson in it too, believe it or not. And

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Speaker 1: he's he gets run over by a play and then

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Speaker 1: here comes the suit and this and that one. What's

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Speaker 1: your favorite football movie? Oh my goodness, just for that.

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Speaker 1: It's holiday time. We can do this, Rudy really because

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Speaker 1: you cry? Yes, I knew it? Did Am? I go

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Speaker 1: with that terrible Adam Sandler one water bold boy? Really,

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Speaker 1: I think I cut your mentality down. I'm always struck

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Speaker 1: between um North Dallas forty how about them? Which I

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Speaker 1: laugh at? And uh, you know what's Burt Reynolds in

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Speaker 1: the end the original longest? Yeah? Yeah, I mean between

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Speaker 1: between those two. I I if I stumble upon it,

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Speaker 1: I'm up the rest of the night. How many points

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Speaker 1: is that? Three point three points for that? For that

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Speaker 1: freing machine, freen machine moving around along? This is an

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Speaker 1: easy one. Who's going to win the NFL MVP Award?

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Speaker 1: We know it's gonna be well, we hope, look at you,

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Speaker 1: we do we hope, we hope. I'm not hoping. This man,

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Speaker 1: Lamar Jackson, Baltimore quarterback is awesome, not only of course

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Speaker 1: that he's up in the running for that, but he

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Speaker 1: is so popular you can tell by his jersey sales.

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Speaker 1: Anybody in your house have Lamar Jackson jersey or want one. No,

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Speaker 1: my the NFL doesn't rate is highly. Although I guess

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Speaker 1: my son would go for a Tom Brady. So that's

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Speaker 1: why he still looked out. Well, you know, my kid

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Speaker 1: is ten and no sort of holiday time. Hey, what

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Speaker 1: do you look at? What do you like? Who do

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Speaker 1: they do any He's funny, he said, Well, the reason

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Speaker 1: he didn't want to Lamar Jackson jersey. He would have.

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Speaker 1: And he's not a huge NFL fan, by the way,

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Speaker 1: but because so many of his pals do fantasy that

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Speaker 1: he's now starting to pay attention. So I guess he

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Speaker 1: can be included in the conversation. But everybody's talking with

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Speaker 1: Lamar Jackson, Lamar Jackson. But this is his mentality because

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Speaker 1: they want Lamar. He said, Well, I guess if I

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Speaker 1: if I was gonna wear a sure it would be

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Speaker 1: Pat Mahomes. Now I can see that. Yeah, I mean

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Speaker 1: still good, but he just didn't want to be in

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Speaker 1: on the trend. But for folks whose kids do say

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Speaker 1: Lamar Jackson good luck from the Washington Post, I mean,

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Speaker 1: if you want his personal apparel, and he's got that

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Speaker 1: Era eight that's his his jersey number. The hundred items

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Speaker 1: on his own website sold out like not even you

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Speaker 1: could go look a hooded pull over sweatshirt featuring a

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Speaker 1: design with the word pressure on it that's available but

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Speaker 1: only in three xl Oh. Yeah, I mean you have

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Speaker 1: a little room, a little room but could still happen.

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Speaker 1: But but now, yes, you have Lamar Jackson obviously, who

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Speaker 1: is a big time in the running. And you have

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Speaker 1: Russell Wilson also could win this war, and so many

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Speaker 1: people in play right now. Yeah, but I mean this guy,

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Speaker 1: the NFL needs this, Like you know, he's got this

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Speaker 1: infectious smile, He's an exciting player. His all of his

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Speaker 1: merchandise sold out on Cyber Monday, Like they need guys

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Speaker 1: like this that people want to watch in prime time.

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Speaker 1: You give me Mahomes versus Lamar Jackson on a Sunday

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Speaker 1: or Monday night, even I might tune in for some

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Speaker 1: of that. Yeah, I mean, to me, he's the next

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Speaker 1: Michael Vick, where any play could be the most exciting.

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Speaker 1: Did you see Vic talking about him, by the way, Yeah,

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Speaker 1: it's great to see the players, don't begrudge. Yes, yeah, yeah, yeah,

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Speaker 1: especially when it's like, well he shouldn't be paid that much, right, right,

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Speaker 1: but he was just paying homage. Should this young kid

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Speaker 1: who come in just yeah, it's just great. I love it. Yeah,

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Speaker 1: he's really good and I like even I like watching

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Speaker 1: them play. Exactly. Go ahead, bar Finally, gentlemen, let's discuss

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Speaker 1: the p g A Tours new broadcast contracts. Well, how

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Speaker 1: often on this program did we discuss rights fees and

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Speaker 1: the things that are coming up the NFL in two

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Speaker 1: and is there some sort of tipping point and will

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Speaker 1: the fangs be bidders and what's that gonna do? Ira.

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Speaker 1: I'm not a golfer, don't watch a lot of golf

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Speaker 1: on TV, but it would seem that some of the

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Speaker 1: major broadcast folks seem there's a real good market for this. Yeah,

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Speaker 1: I mean anytime now when you see the price go up,

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Speaker 1: was it going from potentially four d million a year

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Speaker 1: to seven hundred million years what's being reported? My quick

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Speaker 1: math is now, when I see that, I don't know

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Speaker 1: that it reflects a growing audience or an audience getting

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Speaker 1: any younger, especially for golf. I think it reflects scarcity

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Speaker 1: and it may even I mean, if if what we're

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Speaker 1: seeing is it may even show a diminution in the audience,

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Speaker 1: but you got to hold onto what you can hold

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Speaker 1: on exactly. It's just that much harder now to find

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Speaker 1: any kind of live audience. So where it's out there,

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Speaker 1: you've got to grab it. Let's go back to the

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Speaker 1: John Skipper. You listen to me when I talk on

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Speaker 1: this show, bar what did John Skipper say about eyeballs?

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Speaker 1: As long as I can get the eyeballs, get as

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Speaker 1: many as you can get the eyeballs, it's then it's

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Speaker 1: my job to figure out how to monetize those eyeballs.

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Speaker 1: But we got to get the eyeballs. And still sports

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Speaker 1: right now is one of those lad pustions of eyeball aggregation.

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Speaker 1: Particularly again, what a rebound year for the NFL. Yeah,

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Speaker 1: I just wonder how long can you ride this though?

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Speaker 1: How long can you say? Good? Well, it's just hard

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Speaker 1: to find, so you gotta come to us. So the

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Speaker 1: price keeps going up. I mean a certain point of

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Speaker 1: smaller audience is a smaller audience. But we we will

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Speaker 1: have some discussions later on in the month, particularly in

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Speaker 1: our in our year and recap show, in our look

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Speaker 1: ahead with the advance and data and everything that broadcasters

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Speaker 1: and with the aid of Facebook, because sports leads are

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Speaker 1: being aided by Facebook right now. The more you know

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Speaker 1: about your customer, while that audience may be shrinking, the

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Speaker 1: value proposition for each one of those people that you

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Speaker 1: can bring in is skyrocketing because one day we're gonna

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Speaker 1: be watching the same game. Yet when it's a commercial break,

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Speaker 1: you'll get something for cough medicine because your kids sick.

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Speaker 1: I will get to Lamar Jackson, Jersey because I looked

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Speaker 1: for it, and bar will get some heavy alcohol. Right. Yeah,

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Speaker 1: didn't know where to go with that. I mean, you

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Speaker 1: see in this deal at ESPN plus maybe going to

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Speaker 1: come in for the digital rights, and I think that's

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Speaker 1: exactly the point. They think it can drive digital subscriptions

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Speaker 1: and they think they can find value in and that's

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Speaker 1: so maybe maybe that's what keeps it all flow. And

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Speaker 1: you know, when you're signing up digital customers, you tend

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Speaker 1: to get more information from them, and you're and you're

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Speaker 1: constantly saying, you know, hey, what's your kid's birthday, what's

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Speaker 1: your birthday? You're just and we're giving we willingly give

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Speaker 1: up this information. So they can glean more and more

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Speaker 1: from audience behavior, particularly individual sets, saying what you're gonna be.

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Speaker 1: It's not gonna not just anybody in the audience. You're

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Speaker 1: gonna be Ira right now. What does Ira want? How

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Speaker 1: can we serve Ira? That way? The value proposition goes

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Speaker 1: up for the advertise, I'll give a little tease from

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Speaker 1: something coming because I talked I talked to Adam Silver

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Speaker 1: about Joe Sigh and he was saying that one time

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Speaker 1: UH Side showed him had the Ali Baba with the

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Speaker 1: way they do highlights. Yeah, well, the way they do

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Speaker 1: NBA highlights on there you can click to buy the

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Speaker 1: sneaker that the players wearing. Really, so it's that kind

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Speaker 1: of thing. And then I wonder if they'll know you'll

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Speaker 1: get if you're a Nike person, if you can like

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Speaker 1: opt into a brand, you'll get more highlights from that

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Speaker 1: brand that player. Yeah, I mean the possibilities around, Like

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Speaker 1: and you said teasing something's coming, what is kind of well,

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Speaker 1: hopefully soon some some Joe's high stuff I'm working on.

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Speaker 1: All right, I'd like to read that we like our

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Speaker 1: got my mouth water, I'm making my mouth Thank you

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Speaker 1: sir for coming in. Thank you joining this uh our brood.

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Speaker 1: I guess what two people to be A I don't

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Speaker 1: want to partake. This is the Bloomberg Business of Sports podcast.

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Speaker 1: I'm Michael Barr along with Scott Sashnik. Hello, Ira, what's

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Speaker 1: your Twitter? So it's I B O U d W

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Speaker 1: speak with the biggest and brightest in the sports business industry.

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