1 00:00:05,120 --> 00:00:07,320 Speaker 1: Hey, this is Anny and Samantha. I'm welcome to stuff 2 00:00:07,320 --> 00:00:19,640 Speaker 1: I'll never told your protection of iHeartRadio. And today, as 3 00:00:19,640 --> 00:00:21,800 Speaker 1: we're entering the new year, we wanted to check back 4 00:00:21,840 --> 00:00:26,640 Speaker 1: in with what's going on with podcast We've done this 5 00:00:26,680 --> 00:00:30,120 Speaker 1: a couple of times. Wait, raised you know, it's our industry, 6 00:00:30,160 --> 00:00:32,680 Speaker 1: it's what we do. So we're really exacting. Hey, what's 7 00:00:32,720 --> 00:00:35,720 Speaker 1: going on here? And to be honest, not a lot 8 00:00:35,760 --> 00:00:38,559 Speaker 1: of progress has happened, and in a film cases, some 9 00:00:38,840 --> 00:00:45,240 Speaker 1: backsliding has happened. And for this episode, we are primarily 10 00:00:45,280 --> 00:00:49,479 Speaker 1: focused on some new research out of usc Annenberg that 11 00:00:49,560 --> 00:00:53,760 Speaker 1: was about this whole thing. So at the end of 12 00:00:53,800 --> 00:00:57,160 Speaker 1: twenty twenty five, usc Anenburg released a study about race 13 00:00:57,200 --> 00:01:00,320 Speaker 1: and gender and popular podcast as they know it. In 14 00:01:00,360 --> 00:01:04,400 Speaker 1: their study, twenty twenty five was a big year for podcasting. 15 00:01:04,880 --> 00:01:07,560 Speaker 1: For example, it was the first time the Golden Globes 16 00:01:07,600 --> 00:01:08,920 Speaker 1: included nominations for. 17 00:01:09,360 --> 00:01:13,960 Speaker 2: Podcast Annie, did you know? In their twenty five list 18 00:01:14,000 --> 00:01:16,399 Speaker 2: did you look at this stuff you should know? 19 00:01:16,480 --> 00:01:16,960 Speaker 3: Was included. 20 00:01:17,680 --> 00:01:22,839 Speaker 2: A very own og was included as a possible contender 21 00:01:23,840 --> 00:01:27,680 Speaker 2: for being nominated for the first ever podcasting category of 22 00:01:27,720 --> 00:01:31,199 Speaker 2: the Golden Globes. I know and they weren't of course, 23 00:01:31,360 --> 00:01:34,040 Speaker 2: which is really really disheartening. But yes, they were in 24 00:01:34,080 --> 00:01:36,760 Speaker 2: that list because as they should be. They've been in 25 00:01:36,760 --> 00:01:39,920 Speaker 2: the top ten podcast for the last what ten twenty years? 26 00:01:39,959 --> 00:01:41,720 Speaker 2: I don't know how long podcasts have been around, even 27 00:01:41,720 --> 00:01:42,319 Speaker 2: though imint it. 28 00:01:42,880 --> 00:01:44,720 Speaker 1: Was I think theirs was two thousand and eight. 29 00:01:45,440 --> 00:01:49,800 Speaker 3: So we're getting there. They are getting there. Congratulations guys. 30 00:01:50,080 --> 00:01:52,600 Speaker 2: But yeah, they were actually in that twenty five list 31 00:01:52,640 --> 00:01:56,200 Speaker 2: when they were considering it, they were not actually nominated. 32 00:01:56,360 --> 00:02:01,800 Speaker 2: Three out of the six nominated were celebrity podcast which. 33 00:02:03,720 --> 00:02:04,400 Speaker 3: Is a thing. 34 00:02:05,600 --> 00:02:08,680 Speaker 1: It is a thing which kind of does segue into 35 00:02:08,760 --> 00:02:12,000 Speaker 1: my next point, but before we get into that, I 36 00:02:12,760 --> 00:02:17,680 Speaker 1: every time I see awards like that, I kind of 37 00:02:17,880 --> 00:02:21,160 Speaker 1: and it's not like this is unique to podcasting, but 38 00:02:22,320 --> 00:02:25,640 Speaker 1: I always am like, well, how often does their show 39 00:02:25,680 --> 00:02:27,760 Speaker 1: come out? How often does it air? How big of 40 00:02:27,800 --> 00:02:32,800 Speaker 1: the of a production team do they have, because you know, Steph, 41 00:02:32,840 --> 00:02:38,160 Speaker 1: you should know, is a very small team. It's doesn't 42 00:02:38,160 --> 00:02:44,160 Speaker 1: have a lot of like sound editing or sound effects versus. 43 00:02:44,320 --> 00:02:46,880 Speaker 1: I imagine a lot of these celebrity podcasts might not 44 00:02:47,760 --> 00:02:51,919 Speaker 1: be that. I could be wrong, but. 45 00:02:52,639 --> 00:02:55,440 Speaker 2: Well, I know they don't have a lot. Actually, I 46 00:02:55,480 --> 00:02:58,120 Speaker 2: don't think that any of them are storytelling. They're just 47 00:02:59,480 --> 00:03:02,080 Speaker 2: so that while we're here mine as well. The six 48 00:03:02,160 --> 00:03:06,000 Speaker 2: that were nominated are Armchair Expert with Dax Shepherd, Call 49 00:03:06,040 --> 00:03:11,200 Speaker 2: Her Daddy, Good Hang with Amy Poehler, the Mel Robbins podcast, SmartLess, 50 00:03:11,200 --> 00:03:15,799 Speaker 2: and Up First from NPR. So SmartLess, the Ducks, Shepherd One, 51 00:03:16,040 --> 00:03:20,720 Speaker 2: and Good Hang are all three celebrity based. SmartLess was 52 00:03:20,760 --> 00:03:24,200 Speaker 2: one of the highest bought out I guess show like 53 00:03:24,440 --> 00:03:28,280 Speaker 2: millions of dollars. Uh, so it was interesting to see 54 00:03:28,320 --> 00:03:29,760 Speaker 2: who is nominated. 55 00:03:29,919 --> 00:03:32,120 Speaker 3: Call Her Daddy has been. 56 00:03:32,520 --> 00:03:35,680 Speaker 2: I think they weren't influencers first, y'all can tell me 57 00:03:35,720 --> 00:03:39,240 Speaker 2: if I'm wrong. They were really like big on social 58 00:03:39,240 --> 00:03:41,960 Speaker 2: media and then grew their platform, and then they had 59 00:03:42,000 --> 00:03:45,120 Speaker 2: some things happen and the show split. Like there's a lot, 60 00:03:45,720 --> 00:03:49,320 Speaker 2: but they have consistently been on the top, so it's 61 00:03:49,360 --> 00:03:51,360 Speaker 2: not surprising to see them there. I think they actually 62 00:03:51,440 --> 00:03:55,360 Speaker 2: deserve that type of hype because they did build based 63 00:03:55,400 --> 00:03:58,000 Speaker 2: on and I think they were Their number one consumers 64 00:03:58,000 --> 00:04:02,000 Speaker 2: are young women, so like that makes a lot of sense. 65 00:04:03,200 --> 00:04:05,080 Speaker 2: I want to say the Mel Robbins podcast, which we 66 00:04:05,200 --> 00:04:10,840 Speaker 2: mentioned before, and we did Monday Mini as a back 67 00:04:10,880 --> 00:04:14,440 Speaker 2: and forth of like who is she? Yeah, because I 68 00:04:14,440 --> 00:04:16,200 Speaker 2: could not quite figure out who she was, but she 69 00:04:16,279 --> 00:04:18,720 Speaker 2: has made a name for herself kind of in that 70 00:04:18,800 --> 00:04:22,839 Speaker 2: self help conversation as well. The That's Shepherd one is 71 00:04:22,880 --> 00:04:26,720 Speaker 2: interesting because he does have a co host that really 72 00:04:26,839 --> 00:04:29,440 Speaker 2: helps run it. I really feel like she may be 73 00:04:29,600 --> 00:04:32,479 Speaker 2: the actual bones in this type of podcast, but his 74 00:04:32,600 --> 00:04:35,799 Speaker 2: names carries through. There's a lot of controversies in their 75 00:04:35,880 --> 00:04:39,600 Speaker 2: conversations as well, but like SmartLess and good Hang, bring 76 00:04:39,640 --> 00:04:42,159 Speaker 2: on other celebrity guests and depth celebrity friends, so it 77 00:04:42,240 --> 00:04:44,960 Speaker 2: kind of comes through as like really fun times. Of course, 78 00:04:45,080 --> 00:04:48,600 Speaker 2: NPR has been the beginning of podcasts, and we know this, 79 00:04:48,800 --> 00:04:51,000 Speaker 2: so it would be really shocking to see them not 80 00:04:51,200 --> 00:04:54,440 Speaker 2: being nominated. In one of theirs not being nominated. I 81 00:04:54,520 --> 00:04:56,080 Speaker 2: was surprised to see that no. 82 00:04:58,040 --> 00:04:58,960 Speaker 3: True crime. 83 00:05:00,200 --> 00:05:02,960 Speaker 2: Podcast was in here. I kind of was surprised that 84 00:05:03,040 --> 00:05:09,280 Speaker 2: Joe Rogan wasn't in here. Pleasantly, Yeah, pleasantly surprised. But 85 00:05:09,320 --> 00:05:12,119 Speaker 2: of course he was also in the twenty five list, 86 00:05:12,360 --> 00:05:15,160 Speaker 2: and I think you could have gone in October before 87 00:05:15,200 --> 00:05:19,080 Speaker 2: October and nominated from what I gathered to put other 88 00:05:19,080 --> 00:05:21,880 Speaker 2: people on the list, but they were the originals in 89 00:05:21,920 --> 00:05:25,520 Speaker 2: the twenty five as well, So it's interesting to see 90 00:05:26,400 --> 00:05:28,560 Speaker 2: how this came about. And I will say so the 91 00:05:28,680 --> 00:05:32,480 Speaker 2: Edison research talked about who had like the most listenerships 92 00:05:32,520 --> 00:05:35,120 Speaker 2: for these types of podcasts. So they say that for 93 00:05:35,200 --> 00:05:38,239 Speaker 2: the Armchair one, it was number six among homemakers, earning 94 00:05:38,320 --> 00:05:41,680 Speaker 2: seventy five thousand, which I was trying to figure out 95 00:05:41,680 --> 00:05:44,080 Speaker 2: what that meant because obviously they have a job. 96 00:05:43,880 --> 00:05:47,240 Speaker 1: To Yeah, that's very specific. 97 00:05:47,800 --> 00:05:49,360 Speaker 3: They have some very specific categories. 98 00:05:49,480 --> 00:05:51,840 Speaker 2: I need to notice again, Call her Daddy was number 99 00:05:51,839 --> 00:05:56,920 Speaker 2: one among women's students. Mel Robbins had the silver highest 100 00:05:56,960 --> 00:06:00,720 Speaker 2: numbers among women, earning seventy five thousand or more. So 101 00:06:00,760 --> 00:06:02,400 Speaker 2: instead of being homemaker, who does this? 102 00:06:02,640 --> 00:06:03,200 Speaker 3: Just women? 103 00:06:04,240 --> 00:06:07,200 Speaker 2: So there's a lot of interesting statistics on who is 104 00:06:07,240 --> 00:06:09,440 Speaker 2: listening to what and we're not We're going to talk 105 00:06:09,440 --> 00:06:11,960 Speaker 2: about this a little bit later, but like, the listenership 106 00:06:12,160 --> 00:06:16,600 Speaker 2: really does drive a lot of this obviously, as it should. 107 00:06:16,760 --> 00:06:17,360 Speaker 3: As it should. 108 00:06:19,440 --> 00:06:24,280 Speaker 2: Again, it's interesting to see SmartLess good Hang and Dax 109 00:06:24,320 --> 00:06:28,240 Speaker 2: Shepherd because they also are not celebrity rewatch podcasts, which 110 00:06:28,279 --> 00:06:30,800 Speaker 2: a lot of them started out as. 111 00:06:30,640 --> 00:06:34,479 Speaker 1: Yes and and not to get to behind the scenes 112 00:06:34,520 --> 00:06:39,560 Speaker 1: here to name drop, but Josh and Chuck of Stuff. 113 00:06:39,600 --> 00:06:45,440 Speaker 1: You should know were very early at the forefront of podcasting. 114 00:06:45,560 --> 00:06:48,200 Speaker 1: NPR and How Stuff Works, which was our old company, 115 00:06:49,320 --> 00:06:56,360 Speaker 1: was very early and their podcast was so popular that 116 00:06:56,960 --> 00:07:02,359 Speaker 1: they had celebrity listeners who would talk about them and 117 00:07:02,360 --> 00:07:08,520 Speaker 1: post about them. And they, if my memory serves correctly, 118 00:07:08,880 --> 00:07:14,160 Speaker 1: Chuck at least like had lunch with Kristen Bell is 119 00:07:14,240 --> 00:07:19,000 Speaker 1: married too, right, Dag Shepherd. And so it's interesting to 120 00:07:19,040 --> 00:07:23,200 Speaker 1: see how podcasting went from this thing where no one 121 00:07:23,280 --> 00:07:27,040 Speaker 1: knew what it was and you know, there were celebrity 122 00:07:27,040 --> 00:07:32,440 Speaker 1: listeners and now Celebrity in Question as a podcast. 123 00:07:32,160 --> 00:07:35,680 Speaker 2: Right, which, yeah, that's that is very interesting to see 124 00:07:35,720 --> 00:07:36,400 Speaker 2: because I. 125 00:07:36,560 --> 00:07:37,200 Speaker 3: Again, like. 126 00:07:39,040 --> 00:07:41,760 Speaker 2: A lot of networks who are banking on the podcast 127 00:07:41,760 --> 00:07:47,120 Speaker 2: industry banked on celebrities, like literally hung and invested so 128 00:07:47,280 --> 00:07:49,040 Speaker 2: much money and knowing they were not going to get 129 00:07:49,080 --> 00:07:52,200 Speaker 2: as large of a share in the profits with celebrities 130 00:07:52,200 --> 00:07:54,720 Speaker 2: and hopes to grow it and it hasn't always been 131 00:07:54,680 --> 00:07:58,440 Speaker 2: a very successful I mean, as we look at everything, 132 00:07:59,640 --> 00:08:02,120 Speaker 2: the way trying to grow the podcasting industry almost feels 133 00:08:02,120 --> 00:08:03,840 Speaker 2: like it's no longer a podcast, like they kind of 134 00:08:03,880 --> 00:08:05,680 Speaker 2: defeat the purpose of podcasts. 135 00:08:06,560 --> 00:08:10,480 Speaker 1: It does, and again an excellent segue into my next point. 136 00:08:10,480 --> 00:08:12,760 Speaker 1: But one more thing before we get to it. We 137 00:08:13,800 --> 00:08:17,480 Speaker 1: our office when I first started working was in Buckhead, which, 138 00:08:17,480 --> 00:08:22,040 Speaker 1: if you don't know Atlanta, Buckhead is the fancy, rich part. 139 00:08:24,040 --> 00:08:26,800 Speaker 1: And I learned later that this was a very purposeful 140 00:08:26,840 --> 00:08:30,480 Speaker 1: decision because they were trying to get bought by Discovery, 141 00:08:31,560 --> 00:08:35,360 Speaker 1: and so when corporate people would come to visit the office, 142 00:08:35,360 --> 00:08:37,400 Speaker 1: it would be in Buckhead and it was this really 143 00:08:37,480 --> 00:08:40,040 Speaker 1: nice office, and so it was a very It was 144 00:08:40,080 --> 00:08:44,080 Speaker 1: a presentation of see, we're a legitimate company and you 145 00:08:44,120 --> 00:08:46,559 Speaker 1: should be interested in us. And I feel like that's 146 00:08:46,600 --> 00:08:48,800 Speaker 1: what's happening with a lot of celebrity podcasts right now, 147 00:08:49,440 --> 00:08:52,120 Speaker 1: is that you might not be making profit off of 148 00:08:52,400 --> 00:08:56,160 Speaker 1: XYZ celebrity podcast which you can tell a company, well, 149 00:08:56,200 --> 00:09:01,040 Speaker 1: Will Ferrell has a podcast with us, so we're legitimate, right. 150 00:09:01,320 --> 00:09:02,520 Speaker 1: I think it's the same thing. 151 00:09:03,000 --> 00:09:06,240 Speaker 2: That is interesting as we see the industry grow, it 152 00:09:06,320 --> 00:09:08,880 Speaker 2: is interesting to see who is doing what I think 153 00:09:09,080 --> 00:09:13,640 Speaker 2: NPR has held pretty strong and what they have held 154 00:09:13,840 --> 00:09:18,079 Speaker 2: as their podcasting standards. Companies like Stitcher, which were coming 155 00:09:18,120 --> 00:09:21,520 Speaker 2: out as specific for podcasts no longer exists. They lived 156 00:09:21,559 --> 00:09:24,360 Speaker 2: like such a short amount of time, which basically sad 157 00:09:24,400 --> 00:09:26,040 Speaker 2: because I definitely have one of their T shirts and 158 00:09:26,080 --> 00:09:27,400 Speaker 2: I really like that T shirt. 159 00:09:27,600 --> 00:09:28,719 Speaker 1: I have a scrungcheet. 160 00:09:28,840 --> 00:09:30,520 Speaker 3: They have great job. They did a great job with 161 00:09:30,600 --> 00:09:31,320 Speaker 3: marketing on that way. 162 00:09:31,440 --> 00:09:34,160 Speaker 2: But like companies really invested in things like that and 163 00:09:34,200 --> 00:09:37,720 Speaker 2: then they came through with like a never mind, this 164 00:09:37,840 --> 00:09:41,800 Speaker 2: is not as profitable. Spotify bought out a big podcasting 165 00:09:41,880 --> 00:09:44,640 Speaker 2: chunk and hoping to grow them bad and they have. 166 00:09:44,880 --> 00:09:45,720 Speaker 3: They definitely have. 167 00:09:46,160 --> 00:09:49,120 Speaker 2: However, they've invested a lot more money than other companies 168 00:09:49,160 --> 00:09:50,679 Speaker 2: like the smartlest. 169 00:09:50,200 --> 00:09:52,160 Speaker 3: I believe with Spotify who bought them. 170 00:09:52,400 --> 00:09:56,080 Speaker 2: So Spotify really put their money in a giant podcast 171 00:09:56,200 --> 00:09:58,199 Speaker 2: like Joe Rogan, which they bought for two hundred and 172 00:09:58,240 --> 00:10:02,520 Speaker 2: fifty million dollars. They were banking and he's doing well, 173 00:10:02,559 --> 00:10:05,200 Speaker 2: don't get me wrong, Like they are probably getting their return, 174 00:10:05,600 --> 00:10:08,200 Speaker 2: but that's a huge, huge deal like that will happen 175 00:10:08,240 --> 00:10:11,559 Speaker 2: in twenty twenty four. SmartLess, which at that time before 176 00:10:11,800 --> 00:10:13,800 Speaker 2: this had like I want to say, an eighty million 177 00:10:13,840 --> 00:10:17,480 Speaker 2: dollar contract with Serious XM slash Wondery slash Amazon. 178 00:10:17,679 --> 00:10:20,640 Speaker 3: Because yeah, capitalism. 179 00:10:20,200 --> 00:10:24,920 Speaker 2: Monopolies anyway, And it's been a huge conversation in that 180 00:10:25,080 --> 00:10:28,960 Speaker 2: because even before they had their first episode release, they 181 00:10:28,960 --> 00:10:33,079 Speaker 2: were already bought with a multimillion dollar deal, which is like, 182 00:10:33,880 --> 00:10:36,000 Speaker 2: don't get me wrong, I'm a little jealous obviously. 183 00:10:36,960 --> 00:10:40,080 Speaker 1: Yeah, and they get a lot more leeway than we do. 184 00:10:40,240 --> 00:10:41,360 Speaker 3: I have so much more. 185 00:10:53,960 --> 00:10:57,000 Speaker 1: I mean, you know, even our company, iHeart wasn't into 186 00:10:57,040 --> 00:10:59,640 Speaker 1: podcasts until it became like a big thing and they 187 00:10:59,640 --> 00:11:02,040 Speaker 1: were like, Okay, we're an audio company, we should have 188 00:11:02,520 --> 00:11:06,120 Speaker 1: right this company. And then we've changed companies so many 189 00:11:06,120 --> 00:11:07,120 Speaker 1: times listeners like. 190 00:11:08,000 --> 00:11:11,320 Speaker 2: Have gone through since you started, and you know, at 191 00:11:11,360 --> 00:11:15,840 Speaker 2: the beginning, it is interesting to see because, like, honestly, 192 00:11:16,240 --> 00:11:19,400 Speaker 2: with the conversations that I've had with y'all, because I 193 00:11:19,440 --> 00:11:21,880 Speaker 2: came in as the merger was happening, I was with 194 00:11:22,000 --> 00:11:24,280 Speaker 2: how stuff works. And then all of a sudden They're like, oh, 195 00:11:24,320 --> 00:11:26,600 Speaker 2: we just got bought out, and I'm like, oh really really, 196 00:11:26,640 --> 00:11:28,320 Speaker 2: and everything started changing. I was like, oh no, I 197 00:11:28,400 --> 00:11:30,360 Speaker 2: was liking the old thing, Give me the old thing 198 00:11:30,400 --> 00:11:34,200 Speaker 2: back into this new company in which was about saturation 199 00:11:35,200 --> 00:11:38,000 Speaker 2: and trying to figure that detail out, and then watching 200 00:11:38,000 --> 00:11:39,920 Speaker 2: what had happened in between all that, I was like, oh, 201 00:11:40,960 --> 00:11:43,120 Speaker 2: you can see when something looks like there's about to 202 00:11:43,120 --> 00:11:45,920 Speaker 2: be a buyout and then how I'm on edge because 203 00:11:45,920 --> 00:11:46,199 Speaker 2: of that. 204 00:11:46,400 --> 00:11:48,240 Speaker 1: I used to have a joke because every time I 205 00:11:48,280 --> 00:11:50,480 Speaker 1: went on vacation, I would come back and there'd be 206 00:11:50,520 --> 00:11:53,559 Speaker 1: a new company. So I stopped going on vacation. I'm 207 00:11:53,559 --> 00:11:57,280 Speaker 1: not even joking. I was like of a curse. I 208 00:11:57,280 --> 00:11:58,880 Speaker 1: would come back, I've been away for a week and 209 00:11:58,880 --> 00:12:01,080 Speaker 1: they're like, it's a new company and this is your 210 00:12:01,160 --> 00:12:05,080 Speaker 1: job titled Oh my god, that's amazing. 211 00:12:05,559 --> 00:12:07,480 Speaker 3: I mean I yeah. 212 00:12:07,559 --> 00:12:10,800 Speaker 2: So when iHeart bought out how Stuff Works and then 213 00:12:10,960 --> 00:12:14,400 Speaker 2: started adding in because we were we the beginning for 214 00:12:14,520 --> 00:12:17,000 Speaker 2: this company, like how stuff is not us, but like 215 00:12:17,000 --> 00:12:19,960 Speaker 2: how Stuff Forces was the beginning of their podcasting venture right. 216 00:12:19,800 --> 00:12:22,360 Speaker 1: Of their podcasting. There was another company before, but how 217 00:12:22,400 --> 00:12:24,480 Speaker 1: Stuff Works was the first one to do podcasting. 218 00:12:24,840 --> 00:12:28,480 Speaker 2: Okay, for an iHeart really learned the value of podcasting 219 00:12:28,480 --> 00:12:31,000 Speaker 2: because they knew it was growth. Don't get me wrong, 220 00:12:31,200 --> 00:12:34,200 Speaker 2: but I think during the pandemic it kind of proved 221 00:12:34,200 --> 00:12:37,440 Speaker 2: to be a lot more stable than radio at the time. 222 00:12:37,480 --> 00:12:40,000 Speaker 2: So that was the information being fed to us, right. 223 00:12:40,440 --> 00:12:43,000 Speaker 1: Yes, And we are going to talk about that some 224 00:12:43,160 --> 00:12:46,920 Speaker 1: more in a second, because I think that had major 225 00:12:47,520 --> 00:12:51,920 Speaker 1: political ratifications. But more on that later. Another thing is 226 00:12:52,160 --> 00:12:55,720 Speaker 1: that's been really interesting for me that Samantha has heard 227 00:12:55,720 --> 00:12:57,560 Speaker 1: me talk about it a lot, is that when I 228 00:12:57,600 --> 00:13:00,559 Speaker 1: first started, I was actually a video I am merrily 229 00:13:00,679 --> 00:13:05,920 Speaker 1: video editor. I did do podcasting, but primarily I was 230 00:13:05,960 --> 00:13:10,840 Speaker 1: the video element of the podcast. And then they were like, nope, videos, 231 00:13:10,920 --> 00:13:16,559 Speaker 1: nothing go away. And now video is back, and it's back, 232 00:13:17,240 --> 00:13:21,080 Speaker 1: it is back, and yes, our very own company. Uh, 233 00:13:21,559 --> 00:13:24,280 Speaker 1: we have got deals with Netflix, We've got to deal 234 00:13:24,360 --> 00:13:30,280 Speaker 1: with TikTok, and we don't really know much about a. 235 00:13:30,200 --> 00:13:34,120 Speaker 2: Couple of these announcements came on social media. My partner 236 00:13:34,360 --> 00:13:37,840 Speaker 2: sister sends me a text about the Netflix and she 237 00:13:37,960 --> 00:13:38,199 Speaker 2: was like. 238 00:13:38,160 --> 00:13:40,080 Speaker 3: So, we are we about to see you on TV. 239 00:13:40,160 --> 00:13:44,000 Speaker 2: It's like, hell no, we can avoid it at all costs. 240 00:13:44,360 --> 00:13:44,719 Speaker 1: Hell no. 241 00:13:45,600 --> 00:13:48,480 Speaker 2: Because we were also in that conversation a year ago, 242 00:13:48,520 --> 00:13:51,400 Speaker 2: two years ago, two years ago where it was we're 243 00:13:51,400 --> 00:13:53,640 Speaker 2: gonna start doing YouTube, You're gonna have to start doing 244 00:13:53,720 --> 00:13:56,400 Speaker 2: these things, and we were prepping up. I was freaking 245 00:13:56,400 --> 00:13:58,200 Speaker 2: out and he was freaking out, and like, how do 246 00:13:58,240 --> 00:14:02,120 Speaker 2: we edit this? Because we heavily need editors. As you 247 00:14:02,160 --> 00:14:04,280 Speaker 2: can tell when I go rogue or when Annie just 248 00:14:04,360 --> 00:14:07,160 Speaker 2: laughs at me or has sneezes. 249 00:14:07,360 --> 00:14:10,959 Speaker 1: I sneeze very loudly, and I learned recently you can 250 00:14:11,040 --> 00:14:12,840 Speaker 1: definitely hear it in the entire building. 251 00:14:13,240 --> 00:14:18,720 Speaker 2: So yeah, oh no, what a late time discovery because 252 00:14:18,720 --> 00:14:20,080 Speaker 2: you've been there for having I've been. 253 00:14:19,920 --> 00:14:22,880 Speaker 1: There for ten eleven years. Yeah. 254 00:14:22,920 --> 00:14:24,920 Speaker 2: But all of that to say is like, there are 255 00:14:24,920 --> 00:14:28,320 Speaker 2: the power of editing. Because I people get confused when 256 00:14:28,360 --> 00:14:29,920 Speaker 2: I say I'm a podcaster. They're like, oh my god, 257 00:14:29,960 --> 00:14:32,200 Speaker 2: you must be such a great speaker, you must really perform. Well. 258 00:14:32,200 --> 00:14:34,160 Speaker 2: I was like, oh no, I have extreme anxiety that 259 00:14:34,200 --> 00:14:35,920 Speaker 2: I have to take my medication for if I'm in 260 00:14:35,920 --> 00:14:38,000 Speaker 2: front of people, and they're like really, I'm like, I 261 00:14:38,040 --> 00:14:41,320 Speaker 2: am an introvert. If I have to put on that 262 00:14:41,640 --> 00:14:45,880 Speaker 2: entertaining social person, I can, but it is exhausting and 263 00:14:45,920 --> 00:14:49,720 Speaker 2: I need some backup. But with this idea of being 264 00:14:49,760 --> 00:14:51,560 Speaker 2: on that and then they're like, Okay, scrap it because 265 00:14:51,640 --> 00:14:53,760 Speaker 2: y'all are really hesitanting, I'm like, thank you, thank you 266 00:14:53,840 --> 00:14:56,880 Speaker 2: very much too. We're just gonna take your content and 267 00:14:56,920 --> 00:15:00,280 Speaker 2: put it on YouTube, which was perfectly fine, and it's 268 00:15:00,280 --> 00:15:02,120 Speaker 2: fun to see. It's fun to see how they get 269 00:15:02,120 --> 00:15:04,360 Speaker 2: those graphics up. Our little pictures on the side, like 270 00:15:04,360 --> 00:15:08,560 Speaker 2: oh this, that's cute. And according to that Edison research 271 00:15:08,720 --> 00:15:11,120 Speaker 2: from the twenty twenty five, it shows that gen Zers 272 00:15:11,360 --> 00:15:13,960 Speaker 2: prefer all of their content from YouTube, like all of 273 00:15:13,960 --> 00:15:18,160 Speaker 2: their podcasting listening comes from YouTube. So that's an interesting 274 00:15:18,160 --> 00:15:25,080 Speaker 2: tape because obviously as non gen Zers, that's us I 275 00:15:25,080 --> 00:15:27,600 Speaker 2: stay away from YouTube. You like YouTube, I am very 276 00:15:27,600 --> 00:15:28,760 Speaker 2: fearful of YouTube. 277 00:15:29,960 --> 00:15:31,800 Speaker 1: I watch a lot of YouTube. I wouldn't say I 278 00:15:32,040 --> 00:15:36,840 Speaker 1: like it necessarily, I. 279 00:15:35,840 --> 00:15:37,480 Speaker 3: Actually have that as a resource. 280 00:15:37,600 --> 00:15:42,920 Speaker 1: Then I have many issues with it in fact, but yes, 281 00:15:43,000 --> 00:15:45,280 Speaker 1: I do consume a lot of YouTube, right. 282 00:15:45,440 --> 00:15:46,960 Speaker 3: And we also have a deal with YouTube. 283 00:15:47,000 --> 00:15:49,640 Speaker 2: From what I understand with iHeart and trying to like 284 00:15:49,760 --> 00:15:52,760 Speaker 2: again blow it up because YouTube is also trying to 285 00:15:52,800 --> 00:15:56,960 Speaker 2: grow their own podcasting content, not necessarily by creating their 286 00:15:57,000 --> 00:16:01,120 Speaker 2: own but allowing for podcasts to be used and streamed 287 00:16:01,520 --> 00:16:04,640 Speaker 2: through their services. So seeing things like that as well 288 00:16:04,640 --> 00:16:07,080 Speaker 2: as TikTok, and it has blown up, like when we 289 00:16:07,160 --> 00:16:10,640 Speaker 2: see podcast content on TikTok, because I get clips of 290 00:16:10,760 --> 00:16:15,200 Speaker 2: podcast content all the time all the time. It's interesting 291 00:16:15,240 --> 00:16:18,200 Speaker 2: to see how the setup is for video versus what 292 00:16:18,240 --> 00:16:21,720 Speaker 2: we do. It is very very different. And also it 293 00:16:21,720 --> 00:16:24,760 Speaker 2: sounds like I'm hating on celebrities, I'm not, but seeing 294 00:16:24,800 --> 00:16:30,560 Speaker 2: their setup versus our setup is also almost comical. The 295 00:16:31,000 --> 00:16:38,520 Speaker 2: layer of like watching celebrity celebrity podcasters on a couch 296 00:16:39,000 --> 00:16:41,880 Speaker 2: around with their drinks clinkly clacketing everything. 297 00:16:41,920 --> 00:16:43,119 Speaker 3: I'm like, that's. 298 00:16:42,840 --> 00:16:47,920 Speaker 2: Got to be an editor's worst nightmare. Yeah, because it's 299 00:16:47,920 --> 00:16:50,600 Speaker 2: like wide open. They're moving the mics up and then 300 00:16:51,200 --> 00:16:53,240 Speaker 2: not even talking about the people who actually hold the mics. 301 00:16:53,280 --> 00:16:57,440 Speaker 1: So it was like wow, really, yeah, it really is 302 00:16:57,480 --> 00:17:00,320 Speaker 1: a different skill set. I'm not saying like an actor 303 00:17:00,400 --> 00:17:03,320 Speaker 1: cannot do it, but just because someone can perform doesn't 304 00:17:03,360 --> 00:17:07,080 Speaker 1: mean you can podcast in a way that is easy 305 00:17:07,119 --> 00:17:08,120 Speaker 1: for an editor. 306 00:17:08,240 --> 00:17:11,000 Speaker 2: Right, right, And that's the thing is like the depth 307 00:17:11,080 --> 00:17:13,320 Speaker 2: of like understanding what happens with that, as well as 308 00:17:13,359 --> 00:17:18,000 Speaker 2: the fact that again, video editing is completely different as 309 00:17:18,040 --> 00:17:18,520 Speaker 2: you would know. 310 00:17:19,520 --> 00:17:23,040 Speaker 1: Yes, well, and this has been a very I don't 311 00:17:23,040 --> 00:17:26,680 Speaker 1: think our company is alone in doing this, but even 312 00:17:26,720 --> 00:17:29,119 Speaker 1: though it blows my mind that big companies do this, 313 00:17:29,160 --> 00:17:33,640 Speaker 1: but it's been very seemingly last minute. So a lot 314 00:17:33,680 --> 00:17:38,560 Speaker 1: of this, a lot of this happened very quickly for 315 00:17:38,680 --> 00:17:46,399 Speaker 1: the people involved, and it included moving into for at 316 00:17:46,480 --> 00:17:50,160 Speaker 1: least one person, moving into a nicer space to record 317 00:17:50,800 --> 00:17:53,879 Speaker 1: in their home because they were recording in their closet 318 00:17:54,080 --> 00:17:57,560 Speaker 1: and they were like, yeah, now we need video. And 319 00:17:58,240 --> 00:18:00,560 Speaker 1: I've had a lot of conversations with people who are like, well, 320 00:18:00,600 --> 00:18:02,080 Speaker 1: what if you get asked and I said, I do 321 00:18:02,160 --> 00:18:05,040 Speaker 1: not have another room to go. I live in a 322 00:18:05,080 --> 00:18:08,960 Speaker 1: small apartment. This is it. You're getting this closet if 323 00:18:08,960 --> 00:18:11,639 Speaker 1: you want to try to make it look less like 324 00:18:11,680 --> 00:18:17,879 Speaker 1: a cosplay nightmare than okay, But otherwise, like I don't 325 00:18:17,920 --> 00:18:21,680 Speaker 1: have house, there's no other room for me to go. 326 00:18:22,240 --> 00:18:24,280 Speaker 2: Right, And once again like I do have a house, 327 00:18:24,320 --> 00:18:26,320 Speaker 2: but I am in a small closet with a lot 328 00:18:26,359 --> 00:18:28,760 Speaker 2: of sound blankets. I look like I'm in the void, 329 00:18:28,880 --> 00:18:31,720 Speaker 2: Like this is what it looks like. But it is 330 00:18:31,800 --> 00:18:35,639 Speaker 2: interesting again because it also comes back to we listen 331 00:18:35,800 --> 00:18:38,760 Speaker 2: my partner and I love this one podcast. I don't 332 00:18:38,800 --> 00:18:41,720 Speaker 2: listen to podcasts, but their clips come up on my 333 00:18:42,119 --> 00:18:44,560 Speaker 2: on my TikTok for you page all the time, and 334 00:18:44,600 --> 00:18:47,360 Speaker 2: they are funny. They are funny as hell, and like 335 00:18:47,520 --> 00:18:49,320 Speaker 2: I've even been told, oh, you should do it like them, 336 00:18:49,320 --> 00:18:51,679 Speaker 2: I'm like what, just yell into the mic like I 337 00:18:51,720 --> 00:18:54,600 Speaker 2: know this is this is not what we do. Although 338 00:18:54,600 --> 00:18:56,639 Speaker 2: that would be wonderful if that's all we did. And 339 00:18:56,680 --> 00:18:59,440 Speaker 2: then the same thing is like we have other podcast 340 00:18:59,520 --> 00:19:02,439 Speaker 2: shows who bring on standing up comedians and they're amazing 341 00:19:02,480 --> 00:19:05,960 Speaker 2: in their dynamic, and that show different for our show, 342 00:19:07,040 --> 00:19:09,080 Speaker 2: very different. But then when you actually try to go 343 00:19:09,119 --> 00:19:11,440 Speaker 2: listen to the long form podcast because they do have 344 00:19:11,680 --> 00:19:13,000 Speaker 2: like instead of the three minute. 345 00:19:12,800 --> 00:19:15,760 Speaker 3: Clips, it doesn't work as well. 346 00:19:15,800 --> 00:19:19,720 Speaker 2: It's not what you get from those clips, those immediate laughs, 347 00:19:19,840 --> 00:19:22,399 Speaker 2: the highlights, the one quotes, and then you go in 348 00:19:22,520 --> 00:19:25,919 Speaker 2: and it's like, wells, this kind of it's drags. Like 349 00:19:26,000 --> 00:19:29,080 Speaker 2: we try to listen to them because we liked the 350 00:19:29,119 --> 00:19:31,679 Speaker 2: TikTok content and we think it's hilarious, and then as 351 00:19:31,720 --> 00:19:35,080 Speaker 2: we were listening to the actual podcast, we're like, ooh, yeah, 352 00:19:35,680 --> 00:19:39,120 Speaker 2: h this does not translate very well. And we've had 353 00:19:39,160 --> 00:19:43,560 Speaker 2: that again because the amount of cancelations of a lot 354 00:19:43,560 --> 00:19:46,680 Speaker 2: of our shows, which some of them I'm very upset about, 355 00:19:46,800 --> 00:19:48,479 Speaker 2: to be honest, because they weren't good shows, but some 356 00:19:48,520 --> 00:19:51,920 Speaker 2: of them made sense because they did not translate into 357 00:19:51,960 --> 00:19:53,800 Speaker 2: a podcast content. 358 00:19:55,359 --> 00:20:01,480 Speaker 1: Pat yeah, yeah, And we have had this argument for 359 00:20:01,520 --> 00:20:04,479 Speaker 1: a long time. At our company. They told us we 360 00:20:04,480 --> 00:20:06,080 Speaker 1: were going to write a book and I said, I 361 00:20:06,080 --> 00:20:08,000 Speaker 1: don't think this makes any sense. I'm just gonna be 362 00:20:08,040 --> 00:20:11,720 Speaker 1: honest with you, and I'm not I'm proud of what 363 00:20:11,720 --> 00:20:14,640 Speaker 1: we did, but I'm still like, it's not it's not 364 00:20:14,720 --> 00:20:18,240 Speaker 1: going to be an automatic. People listen to podcasts for 365 00:20:18,280 --> 00:20:21,840 Speaker 1: a reason, right, and it's not that they have time 366 00:20:21,880 --> 00:20:24,160 Speaker 1: to sit and read a whole book. Maybe. 367 00:20:24,560 --> 00:20:27,840 Speaker 2: I also, again love the critigues of like this is 368 00:20:27,840 --> 00:20:29,920 Speaker 2: probably a better podcast and a book. 369 00:20:29,720 --> 00:20:33,080 Speaker 1: That was funny that did make me laugh. It also 370 00:20:33,119 --> 00:20:35,480 Speaker 1: means we really didn't do our good our job because 371 00:20:35,480 --> 00:20:40,720 Speaker 1: we were trying to be like, there's a podcast, Well. 372 00:20:40,560 --> 00:20:42,840 Speaker 2: It's okay, it's okay, but yeah, I think is interesting 373 00:20:42,920 --> 00:20:46,159 Speaker 2: to see as the evolution of podcasts happened, what is 374 00:20:46,200 --> 00:20:48,600 Speaker 2: happening and what we're watching to do, because with that, 375 00:20:48,680 --> 00:20:51,199 Speaker 2: we're trying not to disappear the content that we were 376 00:20:51,200 --> 00:20:54,520 Speaker 2: trying to create. I feel like any I think we 377 00:20:54,600 --> 00:20:56,720 Speaker 2: have a constant conversation about those are like are we 378 00:20:56,800 --> 00:20:59,760 Speaker 2: going too far? Are we not going far enough? Are 379 00:20:59,760 --> 00:21:01,440 Speaker 2: we going to be on a watch list? I think 380 00:21:01,440 --> 00:21:02,960 Speaker 2: we're on a watch list. I'm pretty sure we're on 381 00:21:03,040 --> 00:21:05,800 Speaker 2: a watch list because of our stances of because of 382 00:21:05,880 --> 00:21:07,879 Speaker 2: some of the things that we take because as an 383 00:21:07,920 --> 00:21:11,639 Speaker 2: intersectional feminist show, we have a very specific duty in 384 00:21:11,760 --> 00:21:14,920 Speaker 2: highlighting that injustice and upholding the truth to that and 385 00:21:14,960 --> 00:21:18,919 Speaker 2: unraveling disinformation and misinformation, and that does come with a price. 386 00:21:19,320 --> 00:21:21,720 Speaker 2: I will say we're pretty much under the radar, so 387 00:21:21,760 --> 00:21:24,760 Speaker 2: I'm cool with that. But also we have amazing listeners, yes, 388 00:21:25,080 --> 00:21:28,639 Speaker 2: who understand and are are with us in this long battle. 389 00:21:29,040 --> 00:21:32,080 Speaker 2: But it comes to doing, but they're so far and 390 00:21:32,119 --> 00:21:35,040 Speaker 2: few between. There are actually, actually there's a lot of 391 00:21:35,240 --> 00:21:39,199 Speaker 2: good podcasts, but not enough good podcasts are given a chance. 392 00:21:39,760 --> 00:21:41,639 Speaker 2: And it partially has a lot to do with the 393 00:21:41,640 --> 00:21:46,640 Speaker 2: fact that the industry is not welcoming to everyone. 394 00:21:47,640 --> 00:21:52,760 Speaker 1: Yes, and also who gets sponsorships and who gets ads, 395 00:21:52,800 --> 00:22:05,919 Speaker 1: which is a huge problem. We we got a little 396 00:22:06,200 --> 00:22:08,640 Speaker 1: sidetracked there, as we knew we would. We should come 397 00:22:08,640 --> 00:22:13,720 Speaker 1: back to this study we mentioned from usc Anenberg. It 398 00:22:13,760 --> 00:22:16,800 Speaker 1: was a report called Inequality and Popular podcast and it 399 00:22:16,880 --> 00:22:19,800 Speaker 1: was part of the Annenberg Inclusion Initiative, and it was 400 00:22:19,840 --> 00:22:24,440 Speaker 1: written by Stacy L. Smith, and it compiled data from 401 00:22:24,480 --> 00:22:28,640 Speaker 1: Spotify and other podcast reports in the industry. It examined 402 00:22:28,640 --> 00:22:31,440 Speaker 1: five hundred and ninety two podcasts from twenty twenty four 403 00:22:31,920 --> 00:22:34,879 Speaker 1: specifically looking at the gender and race of the host. 404 00:22:35,440 --> 00:22:39,480 Speaker 1: Smith highlights the fact that podcasts are increasingly relevant. The 405 00:22:39,480 --> 00:22:42,600 Speaker 1: twenty twenty four US presidential election is sometimes called the 406 00:22:42,640 --> 00:22:46,560 Speaker 1: podcast election, and we talked about podcast and their role 407 00:22:46,720 --> 00:22:50,919 Speaker 1: in the rise of the Manisphere in that episode, and 408 00:22:51,080 --> 00:22:54,679 Speaker 1: Smith said podcasting's power lies in its potential as a 409 00:22:54,680 --> 00:22:58,359 Speaker 1: democratized medium where anyone with an idea and a microphone 410 00:22:58,520 --> 00:23:02,320 Speaker 1: can find an audience. The format but sures that accessibility 411 00:23:02,359 --> 00:23:05,840 Speaker 1: can help challenge the old patterns of entertainment and pave 412 00:23:05,880 --> 00:23:09,280 Speaker 1: the way for more inclusive audio landscape, which we've said, 413 00:23:09,280 --> 00:23:14,640 Speaker 1: we've talked about this before. I think there's flip sides 414 00:23:14,680 --> 00:23:19,959 Speaker 1: to this. It's a double edged sword. Because podcasting is 415 00:23:20,040 --> 00:23:25,080 Speaker 1: free generally to listen to, it can be if you're 416 00:23:25,119 --> 00:23:29,000 Speaker 1: not doing the fancy setup, pretty cheap to get into, 417 00:23:31,320 --> 00:23:35,439 Speaker 1: and so that's great, but that also means that in 418 00:23:35,480 --> 00:23:39,240 Speaker 1: my opinion, like especially during COVID, when people were lonely 419 00:23:39,280 --> 00:23:42,359 Speaker 1: and isolated and sitting in their car and they're listening 420 00:23:42,440 --> 00:23:45,520 Speaker 1: to these like manisphere podcasts because they can't they don't 421 00:23:45,520 --> 00:23:50,560 Speaker 1: have access to legitimate news sources, or because now they're 422 00:23:50,600 --> 00:23:55,560 Speaker 1: behind paywalls or whatever. It is that. I do think 423 00:23:55,840 --> 00:23:58,600 Speaker 1: that we were going to have to look at that 424 00:23:58,760 --> 00:24:04,399 Speaker 1: damage as well. But anyway, the study also looked at 425 00:24:04,400 --> 00:24:07,040 Speaker 1: the top one hundred podcasts of twenty twenty four, and 426 00:24:07,080 --> 00:24:10,520 Speaker 1: here are some of the stats. Sixty four point one 427 00:24:10,520 --> 00:24:13,160 Speaker 1: percent of hosts were men and thirty five point nine 428 00:24:13,200 --> 00:24:16,840 Speaker 1: percent were women, which was similarly reflected over the five 429 00:24:16,960 --> 00:24:19,280 Speaker 1: hundred and ninety two podcasts that they also looked at. 430 00:24:20,000 --> 00:24:22,720 Speaker 1: Despite this being a newer medium, this is worse a 431 00:24:23,160 --> 00:24:26,200 Speaker 1: representation when it comes to women in film, TV and music, 432 00:24:26,240 --> 00:24:29,840 Speaker 1: which because the idea was it's new, so we have 433 00:24:29,880 --> 00:24:33,840 Speaker 1: a job, we have an opportunity to do better. But instead, 434 00:24:33,960 --> 00:24:38,760 Speaker 1: right now, that is not what is happening. When it 435 00:24:38,800 --> 00:24:43,600 Speaker 1: comes to what genres women podcast host are most successful with, 436 00:24:44,280 --> 00:24:48,240 Speaker 1: true crime is the top with fifty three percent. Something 437 00:24:48,240 --> 00:24:52,120 Speaker 1: in the arts, society, and cultural genre is forty three 438 00:24:52,160 --> 00:24:54,119 Speaker 1: point three percent, which is I think that's where we 439 00:24:54,160 --> 00:24:57,919 Speaker 1: fall Samantha, I think that's where we're categorized. Probably. I 440 00:24:57,960 --> 00:25:04,040 Speaker 1: think so News and education both are at about forty percent. 441 00:25:04,720 --> 00:25:07,639 Speaker 1: Women were least likely to host podcasts about business and 442 00:25:07,680 --> 00:25:11,320 Speaker 1: technology and sports and fitness at seven point seven percent 443 00:25:11,359 --> 00:25:15,960 Speaker 1: and eighteen point nine percent seven point seven. That's really low. 444 00:25:16,200 --> 00:25:21,119 Speaker 2: Yeah, yeah, really disheartening. Yeah, the numbers are not good. 445 00:25:21,359 --> 00:25:26,000 Speaker 2: And I remember coming on twenty nineteen, twenty eighteen, twenty 446 00:25:26,040 --> 00:25:29,720 Speaker 2: nineteen and talking about the state of podcasts and women 447 00:25:29,720 --> 00:25:35,359 Speaker 2: in podcasts, and yeah, we really thought by this time 448 00:25:36,440 --> 00:25:40,800 Speaker 2: the increase would be so huge and so giant, and 449 00:25:40,920 --> 00:25:43,720 Speaker 2: to see not at all and it's only gotten. 450 00:25:45,040 --> 00:25:45,320 Speaker 3: Bleak. 451 00:25:46,720 --> 00:25:55,400 Speaker 1: We had so much hope and then and then yeah, yeah, 452 00:25:55,400 --> 00:26:00,679 Speaker 1: well it gets worse. So when it comes to of 453 00:26:00,720 --> 00:26:04,720 Speaker 1: those one hundred podcast surveyed, about seventy seven percent were white, 454 00:26:04,880 --> 00:26:07,720 Speaker 1: and the percentage rises even higher to about seventy nine 455 00:26:07,760 --> 00:26:11,080 Speaker 1: percent when casting a wider net. So when you're looking 456 00:26:11,119 --> 00:26:13,359 Speaker 1: out at more podcasts, the numbers get worse. 457 00:26:14,440 --> 00:26:14,520 Speaker 2: Uh. 458 00:26:14,680 --> 00:26:18,480 Speaker 1: These trends were similarly reflected as the ones in gender, 459 00:26:18,600 --> 00:26:22,520 Speaker 1: so there was higher representation in movies, TV, and music 460 00:26:22,600 --> 00:26:28,560 Speaker 1: than there is in podcasting. Only six point six percent 461 00:26:28,640 --> 00:26:32,040 Speaker 1: of the top one hundred podcast host surveyed were women 462 00:26:32,040 --> 00:26:34,680 Speaker 1: of color, and only about eight percent of the five 463 00:26:34,800 --> 00:26:37,720 Speaker 1: hundred and ninety two surveyed. Once again, this number is 464 00:26:37,800 --> 00:26:42,159 Speaker 1: lower than representation same groups and movies, TV, and music. 465 00:26:42,880 --> 00:26:43,960 Speaker 2: I want to know if we were in that five, 466 00:26:43,960 --> 00:26:45,960 Speaker 2: one hundred and ninety two because we were in Spotify. 467 00:26:46,800 --> 00:26:54,480 Speaker 1: Oh really yeah technically Oh well yeah, oh oh really 468 00:26:55,240 --> 00:26:58,680 Speaker 1: yeah that podcasts are there, they exist. Oh my gosh, 469 00:26:58,720 --> 00:27:00,600 Speaker 1: I'm not just screaming into the right. 470 00:27:00,520 --> 00:27:02,200 Speaker 2: Now into the YouTube boyd. 471 00:27:02,920 --> 00:27:05,800 Speaker 1: Yeah. I tried to find the list of the podcast 472 00:27:06,000 --> 00:27:08,560 Speaker 1: I probably could have, but I couldn't find it easily. No, 473 00:27:09,320 --> 00:27:13,240 Speaker 1: I suspect we weren't on there, but it's possible. 474 00:27:13,840 --> 00:27:14,600 Speaker 3: That makes me sad. 475 00:27:15,640 --> 00:27:17,639 Speaker 1: I know, I feel like we're left out of a 476 00:27:17,680 --> 00:27:21,399 Speaker 1: lot of things that we sure. 477 00:27:20,119 --> 00:27:21,800 Speaker 3: Are, or all of. 478 00:27:23,240 --> 00:27:28,960 Speaker 2: Our data is relegated from twenty early two thousands when 479 00:27:28,960 --> 00:27:30,840 Speaker 2: the first the show first began. 480 00:27:31,000 --> 00:27:35,520 Speaker 1: Oh yeah, yeah, that's another pain. 481 00:27:36,000 --> 00:27:37,200 Speaker 3: That's another pain. It's okay. 482 00:27:37,480 --> 00:27:42,080 Speaker 2: I mean, we definitely had an amazing beginning. Our platform 483 00:27:42,160 --> 00:27:45,880 Speaker 2: was created by Kristen and Molly and Caroline and they 484 00:27:46,119 --> 00:27:48,880 Speaker 2: really built up this platform so we can be here 485 00:27:48,920 --> 00:27:55,720 Speaker 2: because I don't know, it's so hard again to break through, Yeah, 486 00:27:56,280 --> 00:27:58,840 Speaker 2: in these industries, like people asking us what can we 487 00:27:58,880 --> 00:28:02,040 Speaker 2: do when we just sit there looking at like, oh, 488 00:28:02,080 --> 00:28:04,480 Speaker 2: do you have a friend that's already in podcasting that's 489 00:28:04,480 --> 00:28:06,600 Speaker 2: pretty well known? No, thank good luck? 490 00:28:07,040 --> 00:28:09,639 Speaker 1: My joking horrible answer is always good a time machine, 491 00:28:11,160 --> 00:28:13,439 Speaker 1: but it used to be wild. I don't want to 492 00:28:16,240 --> 00:28:20,840 Speaker 1: I don't I don't want to discourage anybody, but it's 493 00:28:20,920 --> 00:28:24,040 Speaker 1: just changed so much because we do have that long 494 00:28:24,160 --> 00:28:30,880 Speaker 1: history and that built up audience thanks to previous hosts. 495 00:28:31,760 --> 00:28:38,040 Speaker 1: But no joke. We used to have a kind of 496 00:28:38,040 --> 00:28:40,000 Speaker 1: a penalty. I guess it was a bonus, but I 497 00:28:40,000 --> 00:28:41,920 Speaker 1: saw it as a penalty. You had to get a 498 00:28:41,960 --> 00:28:45,480 Speaker 1: million downloads every month, right, or you wouldn't get like 499 00:28:45,600 --> 00:28:46,200 Speaker 1: your bonus. 500 00:28:46,560 --> 00:28:46,800 Speaker 2: Right. 501 00:28:47,520 --> 00:28:48,960 Speaker 1: It's kind of it's more complicated than that, but you 502 00:28:48,960 --> 00:28:53,000 Speaker 1: wouldn't get this like extra pay, right, And nowadays that 503 00:28:53,080 --> 00:28:57,040 Speaker 1: seems wild to me, that's right? Or with you a 504 00:28:57,480 --> 00:29:03,160 Speaker 1: million yeah a month? And now I'll hear other podcasts 505 00:29:03,200 --> 00:29:06,160 Speaker 1: talking about how much they get and it's their scenic 506 00:29:06,240 --> 00:29:09,600 Speaker 1: successful and it's nowhere close to that. But that's what 507 00:29:09,680 --> 00:29:13,040 Speaker 1: it used to be, right, And now there's so much competition, 508 00:29:13,240 --> 00:29:14,240 Speaker 1: And I don't blame I mean. 509 00:29:14,160 --> 00:29:16,320 Speaker 3: Even within our own company, I know, and. 510 00:29:16,680 --> 00:29:19,280 Speaker 1: Listeners, you have so many options, So thank you for 511 00:29:19,320 --> 00:29:20,320 Speaker 1: being here, thank you. 512 00:29:20,280 --> 00:29:24,479 Speaker 2: For listening still being part of our family. We do 513 00:29:24,560 --> 00:29:27,360 Speaker 2: love that. But yeah, the amount of choices when you 514 00:29:27,400 --> 00:29:32,480 Speaker 2: go through it is unbelievable because you can just I 515 00:29:32,560 --> 00:29:35,840 Speaker 2: was looking up Intersectional Feminists podcast for twenty twenty five 516 00:29:35,880 --> 00:29:37,560 Speaker 2: and that they had top one hundred lists and it 517 00:29:37,640 --> 00:29:40,360 Speaker 2: kept going. And that's for intersexual feminism, which I didn't 518 00:29:40,400 --> 00:29:42,680 Speaker 2: think there was that many, but there is, and I'd 519 00:29:42,760 --> 00:29:44,400 Speaker 2: love to see it. But of course each one of 520 00:29:44,440 --> 00:29:47,080 Speaker 2: them more like has like four votes or five votes, 521 00:29:47,080 --> 00:29:48,840 Speaker 2: are like and I want to see more and more 522 00:29:48,880 --> 00:29:50,880 Speaker 2: because we want to have more and more content. But 523 00:29:50,880 --> 00:29:53,480 Speaker 2: then at the same time, yeah, there are so many choices, 524 00:29:54,040 --> 00:29:55,240 Speaker 2: there's so many new voices. 525 00:29:55,280 --> 00:29:58,640 Speaker 3: We need more new voices. We want to hear more voices. 526 00:29:58,880 --> 00:30:01,360 Speaker 2: But it's interesting to se the as it again, this 527 00:30:01,480 --> 00:30:04,280 Speaker 2: market is very saturated, but now they want to be entertained. 528 00:30:05,840 --> 00:30:08,760 Speaker 2: Now they want us to entertain in different fashions, whether 529 00:30:08,800 --> 00:30:15,320 Speaker 2: it is through the clip videos, the the viral Yes 530 00:30:15,920 --> 00:30:20,560 Speaker 2: acts that we can't just conjure up because we don't 531 00:30:20,600 --> 00:30:26,040 Speaker 2: see each other that often. Yes, Well, this split second. 532 00:30:26,280 --> 00:30:29,840 Speaker 1: Another infamous story, Samantha's Nos, and this was not this 533 00:30:29,920 --> 00:30:33,240 Speaker 1: was not iHeart. This was a different company that owned 534 00:30:33,320 --> 00:30:37,360 Speaker 1: us at one point. But we had a meeting where 535 00:30:37,360 --> 00:30:40,520 Speaker 1: they sat us down and played what does the Fox say? 536 00:30:40,600 --> 00:30:42,840 Speaker 1: And I bet a lot of listeners don't even remember 537 00:30:42,880 --> 00:30:47,200 Speaker 1: that viral clip and said why can't you go viral? 538 00:30:48,080 --> 00:30:53,280 Speaker 1: And we were like, what you think if we knew 539 00:30:53,320 --> 00:30:55,000 Speaker 1: how to do it, we wouldn't have done it. 540 00:30:55,600 --> 00:30:57,360 Speaker 2: I was gonna say it wasn't for the lack of trying, 541 00:30:57,400 --> 00:31:02,680 Speaker 2: because the videos from Kaz House Works are hilarious and 542 00:31:02,760 --> 00:31:04,960 Speaker 2: I'm really glad to not have had to be a 543 00:31:05,000 --> 00:31:09,520 Speaker 2: part of that. And God blessed Ben and Kristen acting 544 00:31:09,560 --> 00:31:12,480 Speaker 2: their butts off for all of these clips, and Jonathan 545 00:31:12,960 --> 00:31:18,120 Speaker 2: doing their bits and trying to appease the viral gods 546 00:31:18,320 --> 00:31:19,840 Speaker 2: and hope that someone sees them. 547 00:31:20,000 --> 00:31:22,160 Speaker 3: And Christin has some viral videos. I know. 548 00:31:22,240 --> 00:31:24,440 Speaker 2: She was really to the point that people did not 549 00:31:24,520 --> 00:31:26,479 Speaker 2: realize it was a podcast. 550 00:31:26,160 --> 00:31:29,440 Speaker 3: Yes, and they thought it was just a YouTube show. 551 00:31:29,880 --> 00:31:33,800 Speaker 1: Which was really interesting to me because I feel like 552 00:31:34,080 --> 00:31:36,120 Speaker 1: I was the person who answered listener mail at that 553 00:31:36,120 --> 00:31:39,520 Speaker 1: point as well. I feel like they were separate audiences 554 00:31:39,680 --> 00:31:43,320 Speaker 1: for us. Here's the audio podcast listeners, and here are 555 00:31:43,440 --> 00:31:48,280 Speaker 1: the YouTube primarily listeners, and that was fascinating to me. 556 00:31:48,840 --> 00:31:51,520 Speaker 2: I mean, I remember because I had come in with 557 00:31:51,760 --> 00:31:54,360 Speaker 2: Caroline and we were doing some collaborative work with a 558 00:31:54,400 --> 00:31:57,280 Speaker 2: friend of a kind of an acquaintance. We were doing 559 00:31:57,320 --> 00:31:59,560 Speaker 2: a project that I was really passionate about and I 560 00:31:59,600 --> 00:32:02,920 Speaker 2: was into Caroline and she was I was like, oh, 561 00:32:02,960 --> 00:32:05,200 Speaker 2: you know, she's a podcast she does stuff Mom never 562 00:32:05,240 --> 00:32:07,360 Speaker 2: told you. She was like, oh my god, you know 563 00:32:07,440 --> 00:32:10,840 Speaker 2: Kristen And we were like, yeah, they were all on 564 00:32:10,880 --> 00:32:11,480 Speaker 2: podcasts together. 565 00:32:11,560 --> 00:32:13,880 Speaker 3: She's like, she has podcasts. 566 00:32:13,920 --> 00:32:17,960 Speaker 2: Like she was so confused because she knew her from 567 00:32:18,280 --> 00:32:22,600 Speaker 2: again the YouTube series, and she did not know that 568 00:32:22,680 --> 00:32:26,280 Speaker 2: there was a podcast. And I was like, I guess 569 00:32:26,320 --> 00:32:30,000 Speaker 2: because there's two separate entities and they weren't necessarily trying 570 00:32:30,000 --> 00:32:33,479 Speaker 2: to show podcasting in YouTube. So it's kind of like 571 00:32:33,760 --> 00:32:35,760 Speaker 2: and then Caroline became full time. She was doing a 572 00:32:35,800 --> 00:32:38,840 Speaker 2: video for another segment that wasn't stuff Mom never told you. 573 00:32:39,320 --> 00:32:45,680 Speaker 1: Yeah. Yeah, I feel like Caroline came on to the 574 00:32:47,040 --> 00:32:49,960 Speaker 1: this Sminty YouTube show once and even I was like, oh, 575 00:32:49,960 --> 00:32:55,920 Speaker 1: it's Caroline on the video, but yeah, I know it was. 576 00:32:56,040 --> 00:32:59,800 Speaker 1: It was very different and just if any of you 577 00:33:00,200 --> 00:33:03,680 Speaker 1: just haven't seen any of those videos, they weren't a 578 00:33:03,720 --> 00:33:08,160 Speaker 1: lot of what we're talking about now with podcasting. Video 579 00:33:08,480 --> 00:33:11,960 Speaker 1: is literally you're watching a video of them. 580 00:33:11,880 --> 00:33:15,640 Speaker 2: Podcasting recording a podcast. So it's the same episode as 581 00:33:15,640 --> 00:33:16,600 Speaker 2: you could just listen to. 582 00:33:17,360 --> 00:33:22,560 Speaker 1: Yes, this was supposed to be supplemental to the podcast, 583 00:33:22,600 --> 00:33:26,480 Speaker 1: and they were short, like five to seven minute videos skits, Yes, 584 00:33:26,680 --> 00:33:30,400 Speaker 1: but they weren't like educational skits. Yeah, they were meant 585 00:33:30,440 --> 00:33:34,440 Speaker 1: to They kind of were meant to look like a 586 00:33:34,520 --> 00:33:37,640 Speaker 1: journal or somebody talking directly to you. A lot of 587 00:33:37,640 --> 00:33:42,280 Speaker 1: times she did focus on the topics that she uh 588 00:33:42,320 --> 00:33:45,360 Speaker 1: covered in the podcast, but it wasn't like a she's 589 00:33:45,440 --> 00:33:49,720 Speaker 1: talking into a microphone and this is the episode she 590 00:33:49,840 --> 00:33:54,400 Speaker 1: had costumes. I put it in effects like this is 591 00:33:54,440 --> 00:33:57,960 Speaker 1: where I learned all the font names. Yeah. Yeah, so 592 00:33:58,160 --> 00:33:58,920 Speaker 1: it is different. 593 00:33:59,520 --> 00:34:01,160 Speaker 3: Which way have you noticed? 594 00:34:01,200 --> 00:34:04,600 Speaker 2: I don't know all on Spotify they have an option 595 00:34:04,840 --> 00:34:08,440 Speaker 2: to see like just music, to see the videos instead 596 00:34:08,440 --> 00:34:09,640 Speaker 2: of just listening to the music. 597 00:34:10,520 --> 00:34:11,200 Speaker 1: Oh really, I. 598 00:34:11,280 --> 00:34:13,960 Speaker 3: Think there's one story. 599 00:34:14,000 --> 00:34:16,800 Speaker 2: Well, YouTube makes sense because they had music videos that 600 00:34:16,920 --> 00:34:20,080 Speaker 2: kind of they kind of replaced MTV for music videos 601 00:34:20,120 --> 00:34:22,560 Speaker 2: being released, like that's why you would look it up. 602 00:34:22,960 --> 00:34:27,799 Speaker 2: But in Spotify it was never nothing about video. Like 603 00:34:27,960 --> 00:34:29,799 Speaker 2: they came to the point where you could actually read 604 00:34:29,800 --> 00:34:31,960 Speaker 2: the lyrics and I was like, oh that's cool. Now 605 00:34:32,000 --> 00:34:34,080 Speaker 2: you can actually watch the music video and I'm like, oh, 606 00:34:34,120 --> 00:34:36,920 Speaker 2: they're one step away from doing this content. 607 00:34:37,600 --> 00:34:42,719 Speaker 1: Yeah. Well, and that's another thing that as we've been 608 00:34:42,719 --> 00:34:48,200 Speaker 1: discussing how this might impact us if if it happened, 609 00:34:48,200 --> 00:34:51,560 Speaker 1: if we had to do video, I do think in 610 00:34:51,640 --> 00:34:56,440 Speaker 1: some ways this has changed, but it's just going to 611 00:34:56,520 --> 00:35:00,960 Speaker 1: require more for a lot of women are people who 612 00:35:01,000 --> 00:35:05,400 Speaker 1: present as femme because it usually does entail like makeup 613 00:35:05,600 --> 00:35:10,359 Speaker 1: and clothes, and that's extra time of your day and 614 00:35:10,800 --> 00:35:16,080 Speaker 1: hair maybe just stuff that men necessarily don't have to 615 00:35:16,600 --> 00:35:20,480 Speaker 1: worry about as much. And just to like hammer home 616 00:35:20,520 --> 00:35:24,120 Speaker 1: that point, I was in a meeting once where they 617 00:35:24,200 --> 00:35:26,520 Speaker 1: brought it up back when we still did video. It's 618 00:35:26,520 --> 00:35:30,080 Speaker 1: like you should wear more makeup to somebody. So it's 619 00:35:30,160 --> 00:35:33,960 Speaker 1: not like I said, I do think it's gotten better, 620 00:35:34,040 --> 00:35:37,160 Speaker 1: but that's just an extra thing. And I even expend 621 00:35:37,200 --> 00:35:38,680 Speaker 1: some makeup when I thought we had to do it 622 00:35:38,719 --> 00:35:43,320 Speaker 1: because I was like, well, not ready running. 623 00:35:43,680 --> 00:35:43,960 Speaker 2: No. 624 00:35:55,239 --> 00:35:56,200 Speaker 3: Oh well It's It's. 625 00:35:56,080 --> 00:35:58,839 Speaker 2: Interesting because we also have talked about the criticisms that 626 00:35:58,880 --> 00:36:02,640 Speaker 2: women host in marginalists, well they receive is so much 627 00:36:02,640 --> 00:36:06,400 Speaker 2: more vast and so much more harsh and like intense. 628 00:36:06,840 --> 00:36:09,600 Speaker 2: So having that layer of criticism about the way we 629 00:36:09,640 --> 00:36:12,400 Speaker 2: speak about the way we pause, about the way we giggle, 630 00:36:12,440 --> 00:36:15,000 Speaker 2: about any of those things which have the amount of 631 00:36:15,000 --> 00:36:17,440 Speaker 2: criticism I got because of my accent, because of the 632 00:36:17,480 --> 00:36:19,680 Speaker 2: way I spoke, the way I would whisper, and being 633 00:36:19,760 --> 00:36:22,560 Speaker 2: all these things or what I talked about or how 634 00:36:22,560 --> 00:36:28,600 Speaker 2: I talked about it, whatever whatnot was pretty painful and 635 00:36:28,719 --> 00:36:30,719 Speaker 2: damaging for a while that I had to come to 636 00:36:31,160 --> 00:36:33,319 Speaker 2: again talked about this before being like, how do I 637 00:36:33,320 --> 00:36:36,360 Speaker 2: stop looking at this? Because I want I want the 638 00:36:36,360 --> 00:36:39,120 Speaker 2: praise without the criticism, and the amount of criticism was 639 00:36:39,160 --> 00:36:43,120 Speaker 2: outweighing to me what seemed to be the praise. And 640 00:36:43,160 --> 00:36:46,600 Speaker 2: again we've got amazing listeners who have always been with 641 00:36:46,680 --> 00:36:48,640 Speaker 2: us a part of the family, but we have people 642 00:36:48,640 --> 00:36:51,560 Speaker 2: who are comparing us to the previous hosts about not 643 00:36:51,719 --> 00:36:54,920 Speaker 2: being this person or that person. Me being criticized for 644 00:36:55,040 --> 00:36:58,520 Speaker 2: having a non white perspective like that has happened as well. 645 00:36:59,239 --> 00:37:01,720 Speaker 2: But like all of that to come back into having 646 00:37:01,800 --> 00:37:04,360 Speaker 2: our appearance and have being told that these are the 647 00:37:04,400 --> 00:37:05,840 Speaker 2: things that are wrong with me, or these are the 648 00:37:05,880 --> 00:37:08,239 Speaker 2: things like what we look like, what we don't look like. 649 00:37:08,920 --> 00:37:10,920 Speaker 2: Oh my god, I don't know if I can go 650 00:37:10,960 --> 00:37:11,520 Speaker 2: to that again. 651 00:37:13,040 --> 00:37:16,719 Speaker 1: It's miserable. It's you stepped answer the YouTube comments and 652 00:37:16,760 --> 00:37:17,439 Speaker 1: it was not fun. 653 00:37:18,200 --> 00:37:19,840 Speaker 2: Oh and but that's the thing, is like, that's what 654 00:37:19,880 --> 00:37:21,320 Speaker 2: we're going to see, and that's kind of one of 655 00:37:21,360 --> 00:37:26,719 Speaker 2: the things that we want to avoid personally in our 656 00:37:27,200 --> 00:37:30,360 Speaker 2: in our every day the coming in sweats and pajamas 657 00:37:30,600 --> 00:37:32,920 Speaker 2: has been a privilege. Again, we love our job, and 658 00:37:32,960 --> 00:37:35,880 Speaker 2: we know we have a privileged position, but understand that 659 00:37:35,920 --> 00:37:39,440 Speaker 2: when you're under scrutiny, the amount of scrutiny is intense, 660 00:37:40,120 --> 00:37:42,000 Speaker 2: and so feeling like we have to do it no 661 00:37:42,040 --> 00:37:45,200 Speaker 2: matter what is unbelievable. And then also to seeing okay, 662 00:37:45,200 --> 00:37:48,040 Speaker 2: but if we have to, because is the tides turning 663 00:37:48,480 --> 00:37:51,840 Speaker 2: to that point that if we don't, we lose to 664 00:37:52,360 --> 00:37:55,439 Speaker 2: those willing to do these things or have been doing 665 00:37:55,480 --> 00:37:59,040 Speaker 2: these things. And again, you know, we lose another marginalized 666 00:37:59,080 --> 00:38:01,840 Speaker 2: voice because because of that exactly. 667 00:38:01,880 --> 00:38:07,920 Speaker 1: And obviously these numbers they're terrible. This is terrible, so 668 00:38:08,160 --> 00:38:12,000 Speaker 1: low of a percentage of women and women of color specifically, 669 00:38:12,880 --> 00:38:16,360 Speaker 1: and I do think it has to do with a 670 00:38:16,400 --> 00:38:19,560 Speaker 1: lot of things. But yeah, that scrutiny that when you 671 00:38:19,640 --> 00:38:24,360 Speaker 1: come on you're not getting the support from monetarily from companies, 672 00:38:24,400 --> 00:38:26,880 Speaker 1: but also just from you're getting bombarded with all this 673 00:38:26,960 --> 00:38:33,960 Speaker 1: criticism you're not getting Like sometimes Apple podcasts will spotlight 674 00:38:34,040 --> 00:38:37,279 Speaker 1: a show. You're not getting something like that because maybe 675 00:38:37,320 --> 00:38:39,839 Speaker 1: you're controversial and they don't have anything to do with that, 676 00:38:40,000 --> 00:38:42,799 Speaker 1: like even though you're probably not controversial, but they'll, you know. 677 00:38:43,880 --> 00:38:46,200 Speaker 1: And that's going back to what I was saying earlier. 678 00:38:46,239 --> 00:38:49,919 Speaker 1: When you're talking about a medium that is relatively new, 679 00:38:51,040 --> 00:38:56,560 Speaker 1: that is relatively free, that's a huge deal. If people 680 00:38:56,600 --> 00:39:00,560 Speaker 1: are like going to podcasts to get their news or 681 00:39:00,600 --> 00:39:04,359 Speaker 1: to like shape their worldviews, and they're not hearing from 682 00:39:04,360 --> 00:39:07,080 Speaker 1: women or people of color or women of color, then 683 00:39:07,120 --> 00:39:13,760 Speaker 1: that's a huge problem. Ah. And this was an interesting 684 00:39:13,840 --> 00:39:19,200 Speaker 1: thing too. The study looked into guest appearances on podcasts 685 00:39:19,200 --> 00:39:22,120 Speaker 1: and found that almost seventy five percent of guest appearances 686 00:39:22,360 --> 00:39:27,040 Speaker 1: were men. Women weren't featured as guests on two thirds 687 00:39:27,080 --> 00:39:32,960 Speaker 1: of the over four thousand podcast episodes surveyed, and perhaps unsurprisingly, 688 00:39:33,320 --> 00:39:35,960 Speaker 1: women guests were the most likely to appear on podcast 689 00:39:36,120 --> 00:39:39,760 Speaker 1: with host who were women. That makes so much sense 690 00:39:39,800 --> 00:39:44,279 Speaker 1: to me. The numbers were pretty stark too, though, even 691 00:39:44,280 --> 00:39:47,920 Speaker 1: for podcasts hosted by at least one woman, percentage wise, 692 00:39:47,960 --> 00:39:51,560 Speaker 1: they still had more male guests, about fifty five percent men. Meanwhile, 693 00:39:51,600 --> 00:39:57,879 Speaker 1: podcasts with no women host had over eighty percent male guests. Right, yes, 694 00:39:57,960 --> 00:40:00,520 Speaker 1: and again that's that's part of the p when you 695 00:40:00,560 --> 00:40:05,480 Speaker 1: don't have these hosts who are going to make the effort. 696 00:40:05,640 --> 00:40:08,040 Speaker 1: I guess people. 697 00:40:08,560 --> 00:40:12,799 Speaker 2: Have a conversation like, it's interesting to see how that 698 00:40:12,840 --> 00:40:16,839 Speaker 2: comes about and who is asked to. 699 00:40:16,760 --> 00:40:17,720 Speaker 3: Be on what show? 700 00:40:18,320 --> 00:40:18,800 Speaker 1: Mm hmmm. 701 00:40:19,560 --> 00:40:22,560 Speaker 2: I will say, we have plenty of people asking to 702 00:40:22,600 --> 00:40:25,120 Speaker 2: have men, Like, We've had plenty of agencies or men 703 00:40:25,200 --> 00:40:26,719 Speaker 2: asked to be on this show. And I'm like, do 704 00:40:26,840 --> 00:40:31,759 Speaker 2: you know what this show is about? Yeah, and there's 705 00:40:31,760 --> 00:40:34,239 Speaker 2: somewhere it is appropriate, don't get me wrong. There's some 706 00:40:34,280 --> 00:40:36,239 Speaker 2: real conversations and I'm like, yeah, let's let's do this, 707 00:40:36,400 --> 00:40:39,279 Speaker 2: let's have this conversation whatever whatnot. But they are just like, 708 00:40:39,600 --> 00:40:42,200 Speaker 2: again we had that one dude. 709 00:40:42,719 --> 00:40:44,719 Speaker 1: Oh yeah, it was very like. 710 00:40:45,040 --> 00:40:47,800 Speaker 2: Right leaning politics and get your women in control. 711 00:40:47,920 --> 00:40:56,920 Speaker 1: I was like, yeah, are interesting pitches shall we say? 712 00:40:58,000 --> 00:41:00,120 Speaker 2: But yeah, of course it's not surprising to see that 713 00:41:00,160 --> 00:41:04,920 Speaker 2: they as guests, even they're not platformed, and by the 714 00:41:04,920 --> 00:41:07,080 Speaker 2: pitches that we get, there's plenty of people out there 715 00:41:07,120 --> 00:41:09,359 Speaker 2: who should be platformed and we don't get to have 716 00:41:09,400 --> 00:41:11,239 Speaker 2: everybody that wants to be on our show or have 717 00:41:11,320 --> 00:41:14,799 Speaker 2: been asked have been doing amazing things. So it's not 718 00:41:14,880 --> 00:41:17,120 Speaker 2: because of the lack of opportunity. There are plenty of 719 00:41:17,120 --> 00:41:18,560 Speaker 2: people out there. There are plenty of women, There are 720 00:41:18,560 --> 00:41:20,920 Speaker 2: plenty of marginalized people, have so many different types of 721 00:41:20,960 --> 00:41:26,239 Speaker 2: experiences and expertise that really should be platformed, but they're 722 00:41:26,280 --> 00:41:27,040 Speaker 2: just not chosen. 723 00:41:27,920 --> 00:41:34,560 Speaker 1: Yeah, I mean, honestly, like you said, we get plenty 724 00:41:34,680 --> 00:41:40,200 Speaker 1: of people that we wish we could. It's just timing 725 00:41:40,280 --> 00:41:45,120 Speaker 1: or whatever it is. They're out there. They are out there, 726 00:41:45,120 --> 00:41:48,600 Speaker 1: and I promise they're not pitching just to us, right, 727 00:41:48,719 --> 00:41:49,720 Speaker 1: just to only women. 728 00:41:50,280 --> 00:41:50,480 Speaker 2: Right. 729 00:41:51,360 --> 00:41:58,440 Speaker 1: So this is also a very disheartening number because how 730 00:41:58,440 --> 00:42:03,160 Speaker 1: are you going to have You're just missing women listen 731 00:42:03,239 --> 00:42:05,880 Speaker 1: to just as many podcasts as ment like a little 732 00:42:06,040 --> 00:42:08,960 Speaker 1: a little less statistically, but it's almost equal. 733 00:42:09,360 --> 00:42:12,319 Speaker 2: But like, the thing is interestingly the because we've talked 734 00:42:12,320 --> 00:42:15,560 Speaker 2: about this before, but the percentage of a listeners listenership 735 00:42:16,360 --> 00:42:19,279 Speaker 2: tripled in the last ten years for women. Like the 736 00:42:19,320 --> 00:42:22,439 Speaker 2: growth has been astronomical. And we've talked about this before 737 00:42:22,480 --> 00:42:25,719 Speaker 2: about advertising and who is most likely buying things and 738 00:42:25,760 --> 00:42:29,640 Speaker 2: who's also listening to the sponsorships. Hello, it is women, 739 00:42:30,000 --> 00:42:33,120 Speaker 2: It is majority women. They are the one that are 740 00:42:33,120 --> 00:42:35,239 Speaker 2: actually making money for these podcasts. 741 00:42:35,360 --> 00:42:38,960 Speaker 3: So it's kind of interesting to see why once. 742 00:42:38,800 --> 00:42:41,480 Speaker 2: Again, we've talked about this in marketing in every way, 743 00:42:41,520 --> 00:42:44,040 Speaker 2: when we talk about like marketing on TikTok, when we 744 00:42:44,080 --> 00:42:47,240 Speaker 2: talk about magazines, when we talk about all of these things, 745 00:42:47,640 --> 00:42:50,279 Speaker 2: we know that women are the buyers. They make up 746 00:42:50,560 --> 00:42:54,640 Speaker 2: the buyers of the household. So podcasting, which relies heavily 747 00:42:55,040 --> 00:42:57,520 Speaker 2: on ads, sorry, y'all. 748 00:42:58,480 --> 00:43:00,439 Speaker 3: I know you hate it, I don't. 749 00:43:00,640 --> 00:43:03,480 Speaker 2: I also do the fast forward mark that you would 750 00:43:03,520 --> 00:43:08,080 Speaker 2: think that they would understand having women being sponsored by 751 00:43:08,840 --> 00:43:13,040 Speaker 2: a company would help them in the long run economically. 752 00:43:13,760 --> 00:43:19,600 Speaker 1: I know. But I feel like the issue is there 753 00:43:19,680 --> 00:43:22,799 Speaker 1: was a push a couple of years ago to oh, 754 00:43:22,920 --> 00:43:26,000 Speaker 1: women are listening to podcasts, we should actually pay attention 755 00:43:26,040 --> 00:43:31,960 Speaker 1: to them. They might buy stuff. But then every advertisement 756 00:43:32,000 --> 00:43:37,560 Speaker 1: we got was just the most horrendous. I can't vote. 757 00:43:37,960 --> 00:43:41,239 Speaker 1: I cannot believe you think this would fly on a 758 00:43:41,280 --> 00:43:45,960 Speaker 1: feminist podcast at And it was just so telling to 759 00:43:46,000 --> 00:43:49,719 Speaker 1: me of how little you actually care, right, Like you're 760 00:43:49,840 --> 00:43:55,240 Speaker 1: just oh, they'll buy something they like botox, right, right, else. 761 00:43:56,480 --> 00:43:58,759 Speaker 1: This is a thing that happened everybody, and it's too 762 00:43:59,120 --> 00:44:02,359 Speaker 1: too long of a story and too traumatizing for us 763 00:44:02,360 --> 00:44:03,279 Speaker 1: to go into right now. 764 00:44:03,360 --> 00:44:05,960 Speaker 2: But y'all some of the things that we were like, 765 00:44:06,160 --> 00:44:08,120 Speaker 2: I don't think you understand what we do. 766 00:44:09,600 --> 00:44:15,320 Speaker 1: Yes, and listen if you want to your healthy mindspace, 767 00:44:15,360 --> 00:44:17,000 Speaker 1: you want to get photox. I'm not calling it out, 768 00:44:17,000 --> 00:44:18,360 Speaker 1: but it was the circumstances. 769 00:44:18,600 --> 00:44:22,640 Speaker 2: Yes, No, specifically specifically what we were talking about. 770 00:44:22,920 --> 00:44:24,640 Speaker 1: Yes, it was very bad. 771 00:44:25,040 --> 00:44:29,840 Speaker 2: We were like, you don't understand what this is. No, 772 00:44:29,960 --> 00:44:32,440 Speaker 2: but that's I mean again, And this could because I 773 00:44:32,480 --> 00:44:34,400 Speaker 2: was trying to look up numbers and I could not 774 00:44:34,480 --> 00:44:36,160 Speaker 2: find them. I'm sure I can do a deeper dive 775 00:44:36,680 --> 00:44:39,239 Speaker 2: because I was looking at behind the scenes of podcasts, 776 00:44:39,280 --> 00:44:43,960 Speaker 2: who what, what gender, or what community holds up and 777 00:44:44,320 --> 00:44:46,440 Speaker 2: I could not get specific numbers, but just from what 778 00:44:46,560 --> 00:44:50,399 Speaker 2: I see as white men. So this is part of 779 00:44:50,440 --> 00:44:53,200 Speaker 2: the bigger problem, Like the people who are not a 780 00:44:53,239 --> 00:44:56,520 Speaker 2: part of the conversation once again and not having giving 781 00:44:56,600 --> 00:44:59,360 Speaker 2: the feedback or not understanding the feedback, are not the 782 00:44:59,400 --> 00:45:02,960 Speaker 2: people who understand what is needed and what things are 783 00:45:03,200 --> 00:45:05,920 Speaker 2: like having research, research, what you're talking about, research, what 784 00:45:06,000 --> 00:45:08,600 Speaker 2: show you're trying to trying to use for what conversation 785 00:45:08,960 --> 00:45:11,680 Speaker 2: instead of just putting a band aid because yes, stuff 786 00:45:11,680 --> 00:45:14,799 Speaker 2: Mom never told you comes gets brought up as being 787 00:45:14,840 --> 00:45:20,280 Speaker 2: a mom show, even by the way, by our own bosses. 788 00:45:21,719 --> 00:45:28,359 Speaker 1: Yeah, that's fun, but show us this like we've been 789 00:45:28,400 --> 00:45:29,480 Speaker 1: here for a long time. 790 00:45:29,520 --> 00:45:33,360 Speaker 2: Right, like literally, Like we're not as big as the others, 791 00:45:33,360 --> 00:45:37,000 Speaker 2: for sure, I get this, but we are known as 792 00:45:37,000 --> 00:45:39,760 Speaker 2: one of the staples. Like they call this a legacy 793 00:45:39,800 --> 00:45:42,799 Speaker 2: show because of that, and then they use our show 794 00:45:42,880 --> 00:45:46,120 Speaker 2: to bring on other guests to when they start a podcast, 795 00:45:46,200 --> 00:45:48,719 Speaker 2: so that we can help get their name out, which 796 00:45:48,840 --> 00:45:51,719 Speaker 2: oftentimes they don't need our name, need our help, you know, 797 00:45:52,120 --> 00:45:54,720 Speaker 2: because we are a part of that thing. But people 798 00:45:54,719 --> 00:45:57,719 Speaker 2: who work for our company as leaders really do not, 799 00:45:57,880 --> 00:45:58,480 Speaker 2: and not that they can. 800 00:45:58,600 --> 00:45:59,719 Speaker 3: Again, there's tons of. 801 00:45:59,640 --> 00:46:02,840 Speaker 2: Our there's tons of shows. There's tons of shows. But 802 00:46:03,920 --> 00:46:07,600 Speaker 2: in things like marketing and things in like collaboration, you 803 00:46:07,680 --> 00:46:10,799 Speaker 2: kind of need to know who you say you want 804 00:46:10,800 --> 00:46:14,960 Speaker 2: to work with and why. Yeah, asking two women who 805 00:46:15,000 --> 00:46:17,920 Speaker 2: are not married and have no children and have no 806 00:46:18,040 --> 00:46:20,680 Speaker 2: want of children to do things because you think they're 807 00:46:20,680 --> 00:46:24,680 Speaker 2: moms because of the word mom. 808 00:46:24,920 --> 00:46:26,280 Speaker 3: Yeah, is in that show. 809 00:46:26,560 --> 00:46:29,200 Speaker 1: It's stuff mom never told you. That doesn't mean we're 810 00:46:29,280 --> 00:46:29,640 Speaker 1: the mom. 811 00:46:29,800 --> 00:46:32,200 Speaker 3: So we didn't tell you. We would be telling you. 812 00:46:32,640 --> 00:46:36,800 Speaker 1: Right every year we have to have this conversation. 813 00:46:37,400 --> 00:46:39,880 Speaker 2: But it is interesting to see in that level of 814 00:46:39,920 --> 00:46:44,239 Speaker 2: like who is behind the scenes, who is navigating this boat? 815 00:46:44,320 --> 00:46:45,360 Speaker 3: And I will say, our. 816 00:46:45,200 --> 00:46:49,080 Speaker 2: Team, I think has been well made and we are 817 00:46:49,160 --> 00:46:51,960 Speaker 2: a well oiled machine. Like our executive producer has done 818 00:46:52,239 --> 00:46:55,680 Speaker 2: a lot to advocate for us, our producer Christina has 819 00:46:55,719 --> 00:46:58,719 Speaker 2: done a lot to advocate for us. Joey has been 820 00:46:59,080 --> 00:47:01,680 Speaker 2: like putting their finger on the pulls to make sure 821 00:47:01,719 --> 00:47:05,799 Speaker 2: that we're in line with the standards for the gen 822 00:47:05,880 --> 00:47:08,400 Speaker 2: z Yers. Oh my god, sorry about that. And I 823 00:47:08,440 --> 00:47:10,360 Speaker 2: hate myself for saying that. But all of that to 824 00:47:10,400 --> 00:47:12,880 Speaker 2: say is like we try. We have a great team, 825 00:47:13,160 --> 00:47:16,600 Speaker 2: So that's for us. We are again once again privileged 826 00:47:17,000 --> 00:47:19,759 Speaker 2: in having that. But just seeing the behind the scenes 827 00:47:19,760 --> 00:47:22,160 Speaker 2: when it comes to the corporate level of who controls 828 00:47:22,480 --> 00:47:28,520 Speaker 2: what is being platformed. I think that's the bigger conversation 829 00:47:29,600 --> 00:47:31,359 Speaker 2: in this narrative. And it is nice to see more 830 00:47:31,360 --> 00:47:36,080 Speaker 2: and more like producers and writers and researchers who are marginalized, 831 00:47:36,360 --> 00:47:39,040 Speaker 2: but it it feels like they get very and I 832 00:47:39,080 --> 00:47:42,080 Speaker 2: can I say this as privilege. They get stuck into 833 00:47:42,120 --> 00:47:46,520 Speaker 2: that same role instead of being able to expand and 834 00:47:46,640 --> 00:47:50,040 Speaker 2: being able to use their talents. And again that's a 835 00:47:50,040 --> 00:47:54,520 Speaker 2: whole different conversation in that because, as we talked about, 836 00:47:54,560 --> 00:47:59,880 Speaker 2: in any industry, if you want those communities to be 837 00:48:00,080 --> 00:48:01,759 Speaker 2: part of this conversation, if you want to grow in 838 00:48:01,800 --> 00:48:04,759 Speaker 2: those communities, we need those people from that community to 839 00:48:04,800 --> 00:48:05,960 Speaker 2: be a part of the conversation. 840 00:48:08,200 --> 00:48:14,239 Speaker 1: Absolutely, absolutely, our listeners are awesome and we love you, 841 00:48:14,719 --> 00:48:18,520 Speaker 1: and yes, you listeners are fantastic, and a lot of 842 00:48:18,520 --> 00:48:20,600 Speaker 1: times when we do episodes, I'm almost kind of I 843 00:48:20,600 --> 00:48:24,200 Speaker 1: feel kind of not guilt, but I'm like, they already 844 00:48:24,239 --> 00:48:26,520 Speaker 1: know this, but here we are with the facts and 845 00:48:26,560 --> 00:48:30,440 Speaker 1: the research. So you're correct. But I did want to 846 00:48:30,440 --> 00:48:33,200 Speaker 1: include this quote. According to the host of the podcast 847 00:48:33,239 --> 00:48:36,960 Speaker 1: Boy Problems, Liz Plank, women will listen to men without hesitation, 848 00:48:37,120 --> 00:48:40,640 Speaker 1: but there's a real reluctance among many men to engage 849 00:48:40,640 --> 00:48:44,359 Speaker 1: with content made by women. So I think that that, 850 00:48:46,239 --> 00:48:47,920 Speaker 1: I don't know, I think we should keep that in 851 00:48:47,960 --> 00:48:50,120 Speaker 1: mind too, because that is also something that just ring 852 00:48:50,200 --> 00:48:55,439 Speaker 1: true to me. Is that feels correct that it's seen 853 00:48:55,480 --> 00:49:00,560 Speaker 1: as you know, women's issues is still a top like 854 00:49:00,600 --> 00:49:03,640 Speaker 1: a genre, which there can be, but it feels so 855 00:49:03,840 --> 00:49:06,279 Speaker 1: like if a woman is the host, then it's a 856 00:49:06,360 --> 00:49:10,239 Speaker 1: woman's issue and I shouldn't engage with it unless I'm 857 00:49:10,239 --> 00:49:12,680 Speaker 1: a woman, and that's not what it is. Women hosts 858 00:49:12,680 --> 00:49:14,280 Speaker 1: talk about all kinds of things. 859 00:49:14,600 --> 00:49:16,360 Speaker 2: Oftentimes we're like, no, we need you to listen. 860 00:49:16,760 --> 00:49:17,320 Speaker 3: We're talking to you. 861 00:49:17,400 --> 00:49:21,439 Speaker 1: Yes, you live in the society man that we live 862 00:49:21,440 --> 00:49:22,239 Speaker 1: in as well, So. 863 00:49:23,760 --> 00:49:26,279 Speaker 2: Hello, we are being othered when we need you to 864 00:49:26,280 --> 00:49:28,160 Speaker 2: be a part of this conversation. We do want to 865 00:49:28,719 --> 00:49:30,840 Speaker 2: but they'll listen part. 866 00:49:30,600 --> 00:49:34,479 Speaker 1: Yeah yeah, But I just feel like that was such 867 00:49:34,480 --> 00:49:38,879 Speaker 1: a Yeah. Women listen to male hosts, but. 868 00:49:39,200 --> 00:49:41,239 Speaker 2: Men are like I will say, we do have some 869 00:49:41,280 --> 00:49:43,000 Speaker 2: men that listen to us, and we are very excited 870 00:49:43,000 --> 00:49:44,439 Speaker 2: to get you are on and thank you for doing 871 00:49:44,480 --> 00:49:47,839 Speaker 2: so and writing in yes, and we appreciate that we 872 00:49:47,880 --> 00:49:48,239 Speaker 2: see you. 873 00:49:48,800 --> 00:49:51,800 Speaker 3: Yes, kudos. And with that, I'm. 874 00:49:51,600 --> 00:49:52,840 Speaker 2: Going to do something that I haven't done in a 875 00:49:52,840 --> 00:49:53,279 Speaker 2: long time. 876 00:49:53,320 --> 00:49:54,359 Speaker 1: Anie, I feel like. 877 00:49:54,960 --> 00:49:57,239 Speaker 2: This is appropriate, which is highlight a few of the 878 00:49:57,280 --> 00:49:59,840 Speaker 2: podcasts that are out there that you might not know 879 00:50:00,040 --> 00:50:03,239 Speaker 2: about and that we want to see grow. And some 880 00:50:03,280 --> 00:50:04,960 Speaker 2: of them are already kind of big, but you know, 881 00:50:05,640 --> 00:50:08,160 Speaker 2: we still love them. So I was going to start 882 00:50:08,200 --> 00:50:12,239 Speaker 2: off with Intersectionality in the American South. So this is 883 00:50:12,280 --> 00:50:15,560 Speaker 2: actually hosted by doctor Katie Acosta, and it is I 884 00:50:16,480 --> 00:50:20,239 Speaker 2: believe in affiliation with Georgia State University, which made me 885 00:50:20,520 --> 00:50:24,239 Speaker 2: very excited because obviously we're from Atlanta. But they do 886 00:50:24,719 --> 00:50:30,520 Speaker 2: great research topics, research topics and interviews with different people 887 00:50:30,600 --> 00:50:34,240 Speaker 2: in the South in talking about how intersectionality is important 888 00:50:34,239 --> 00:50:36,560 Speaker 2: for the South and what we are looking at. So 889 00:50:37,320 --> 00:50:40,640 Speaker 2: they're from their episode description in bus Sprout, they write, 890 00:50:40,760 --> 00:50:43,680 Speaker 2: Intersectionality in the American South is a podcast to anyone 891 00:50:43,719 --> 00:50:46,000 Speaker 2: who's ready to take a long, hard look at the 892 00:50:46,000 --> 00:50:50,000 Speaker 2: ways oppressive systems land in people's lives. We bring together 893 00:50:50,040 --> 00:50:53,600 Speaker 2: academics and everyday people in conversations about the intersectional forms 894 00:50:53,600 --> 00:50:55,920 Speaker 2: of oppression that marginalize people experience. 895 00:50:56,360 --> 00:50:57,400 Speaker 3: You will hear thought. 896 00:50:57,239 --> 00:51:00,920 Speaker 2: Provoking conversations about hard topics that center the often silence 897 00:51:01,000 --> 00:51:04,000 Speaker 2: voices of women in color, queer, trans and non binary 898 00:51:04,040 --> 00:51:06,880 Speaker 2: folk and immigrants. So from our research, this is in 899 00:51:06,920 --> 00:51:11,160 Speaker 2: correlation with Georgia State University and their Intersectional Studies collective 900 00:51:12,360 --> 00:51:16,080 Speaker 2: and from a I believe they have twenty two episodes. 901 00:51:16,280 --> 00:51:19,040 Speaker 2: The last one was released in September of twenty twenty five, 902 00:51:19,120 --> 00:51:21,279 Speaker 2: so it's been a minute. And their topics go from 903 00:51:21,440 --> 00:51:25,600 Speaker 2: educational topics to reproductive rights, to specific indigenous groups light 904 00:51:25,640 --> 00:51:29,120 Speaker 2: the golah Geichee community, which is a fascinating conversation and 905 00:51:29,160 --> 00:51:31,040 Speaker 2: if you don't know about them, you really should dive in. 906 00:51:31,080 --> 00:51:34,160 Speaker 2: There's been a big conversations as in fact, there's an 907 00:51:34,160 --> 00:51:38,600 Speaker 2: island I believe in Georgia that is a part of 908 00:51:38,640 --> 00:51:41,680 Speaker 2: Georgia that is currently being kind of fought over the 909 00:51:41,719 --> 00:51:45,640 Speaker 2: government's trying to take it from the Goliguchi community. So 910 00:51:45,760 --> 00:51:47,439 Speaker 2: something that we need to talk about and look at. 911 00:51:47,680 --> 00:51:52,120 Speaker 2: But they do have an instagram called intersect South that 912 00:51:52,200 --> 00:51:54,600 Speaker 2: you should go check out. I fin ended up fascinating. 913 00:51:54,640 --> 00:51:56,160 Speaker 2: I did listen to a little bit. They do a 914 00:51:56,200 --> 00:51:58,560 Speaker 2: great job in doing some of the research I can. 915 00:51:58,800 --> 00:52:02,440 Speaker 2: We love intersectionality in any way, but in the South, 916 00:52:02,719 --> 00:52:03,640 Speaker 2: you know, it hits different. 917 00:52:04,120 --> 00:52:05,319 Speaker 3: So just so you know. 918 00:52:05,880 --> 00:52:08,720 Speaker 2: Another one is a Burn It All Down. It's hosted 919 00:52:08,760 --> 00:52:13,120 Speaker 2: by Sharen Ahmed Amara, Rose Davis, Brenda Elsie, Lindsay Gibbs, 920 00:52:13,120 --> 00:52:17,320 Speaker 2: and Jessica Luther and they are a feminist sports podcast, 921 00:52:17,320 --> 00:52:19,279 Speaker 2: which we were like we need more of so from 922 00:52:19,280 --> 00:52:22,080 Speaker 2: their site, they just write the feminist sports podcast You Need, 923 00:52:24,000 --> 00:52:27,560 Speaker 2: very succinct with two hundred and seventy episode. The last 924 00:52:27,560 --> 00:52:30,319 Speaker 2: one was released just last month. Definitely you want to 925 00:52:30,320 --> 00:52:33,279 Speaker 2: go to. They do have all the social media under 926 00:52:33,440 --> 00:52:35,920 Speaker 2: burn It All Down pod, so you should go and 927 00:52:36,000 --> 00:52:38,359 Speaker 2: check them out. They've done a lot there. I think 928 00:52:38,360 --> 00:52:41,120 Speaker 2: they are pretty big in general. But you know we 929 00:52:41,239 --> 00:52:45,719 Speaker 2: love sports, then we have Uplifters. It's hosted by Arnsas 930 00:52:45,760 --> 00:52:49,640 Speaker 2: Savas and this is from their site, the Uplifters podcast 931 00:52:49,680 --> 00:52:52,960 Speaker 2: dot com. On the Uplifters podcast and the substack, I 932 00:52:52,960 --> 00:52:55,359 Speaker 2: share stories of women in midlife and beyond who are 933 00:52:55,360 --> 00:52:58,960 Speaker 2: pursuing their wildest dreams and biggest ambition despite self doubt 934 00:52:59,000 --> 00:53:01,200 Speaker 2: and societal messaging that says it's too late. 935 00:53:01,560 --> 00:53:02,400 Speaker 3: Spoiler is not. 936 00:53:02,800 --> 00:53:04,920 Speaker 2: These women are proving that we are all capable of 937 00:53:04,960 --> 00:53:08,680 Speaker 2: building our meaningful, our most meaningful lives at any age. 938 00:53:08,880 --> 00:53:11,719 Speaker 2: So it's very sweet, very uplifting, great stories. They have 939 00:53:11,719 --> 00:53:14,960 Speaker 2: one hundred and forty three episodes that have different inspiring 940 00:53:15,000 --> 00:53:17,399 Speaker 2: episodes with different interviews. She gets to talk to through 941 00:53:17,800 --> 00:53:20,560 Speaker 2: talk with many different people. Very cool, So you can 942 00:53:20,560 --> 00:53:23,359 Speaker 2: go check that out and then finally, but of course 943 00:53:23,360 --> 00:53:28,400 Speaker 2: there's many, many more, many many more. The Unscripted Revolution 944 00:53:28,680 --> 00:53:32,400 Speaker 2: is hosted by Nikita Ramkissen and this is their Spotify 945 00:53:32,440 --> 00:53:37,680 Speaker 2: show description. Intersectional proletarianism, journalism, and Leftism. From a master's 946 00:53:37,680 --> 00:53:41,440 Speaker 2: graduate in gender studies, Nikita Ramkesen raised in an anti 947 00:53:41,520 --> 00:53:44,680 Speaker 2: apartheid activist household, Nikita grew up with love for human 948 00:53:44,760 --> 00:53:48,480 Speaker 2: rights and good books. Being a survivor of childhood sexual assault, 949 00:53:48,520 --> 00:53:51,200 Speaker 2: she developed by polar disorder and wishes to debunk myths 950 00:53:51,239 --> 00:53:54,520 Speaker 2: about mental illness and shed light on survivor issues through 951 00:53:54,520 --> 00:53:57,520 Speaker 2: her writing. Some might call her a raging feminist, and 952 00:53:57,560 --> 00:54:00,600 Speaker 2: she is guided by Bill Hooks, Angela and the Other 953 00:54:00,640 --> 00:54:03,239 Speaker 2: Black women Is. Nikita wishes to uplift voices of women 954 00:54:03,280 --> 00:54:05,600 Speaker 2: in color and media spaces, so she has some really 955 00:54:05,640 --> 00:54:09,480 Speaker 2: great interviews as well. Her work is pretty fascinating. She's 956 00:54:09,560 --> 00:54:13,279 Speaker 2: not afraid of tackling all of the hard subjects. Very 957 00:54:13,520 --> 00:54:17,040 Speaker 2: good listen, kind of hard listen, but very needed. So 958 00:54:17,719 --> 00:54:20,279 Speaker 2: those are four that we would recommend for now. I'm 959 00:54:20,320 --> 00:54:21,799 Speaker 2: sure I'll find them more about it before the end 960 00:54:21,800 --> 00:54:22,080 Speaker 2: of the year. 961 00:54:22,120 --> 00:54:26,600 Speaker 1: For y'all, yes and listeners, if you have any oo 962 00:54:27,160 --> 00:54:28,880 Speaker 1: yes that you would like to suggest we know some 963 00:54:28,920 --> 00:54:34,120 Speaker 1: of you have podcasts. Just let us know. You can 964 00:54:34,200 --> 00:54:36,760 Speaker 1: email us at Hello A stuff onever Told You dot com. 965 00:54:36,920 --> 00:54:38,880 Speaker 1: You can find us on Blue skyt Mom Stuff podcast 966 00:54:38,960 --> 00:54:41,120 Speaker 1: or on Instagram and TikTok at stuff I Never Told You. 967 00:54:41,360 --> 00:54:46,000 Speaker 1: We also are on YouTube. We have merchandise at Cotton Bureau, 968 00:54:46,400 --> 00:54:48,480 Speaker 1: and yes we do have a book you can get 969 00:54:48,520 --> 00:54:51,160 Speaker 1: wherever you get your books. Thanks as always to our 970 00:54:51,160 --> 00:54:54,000 Speaker 1: super produced Christina executive Priws Maya and your concertor Joey 971 00:54:54,280 --> 00:54:54,799 Speaker 1: dream Team. 972 00:54:55,040 --> 00:54:56,800 Speaker 3: Thank you yes, and. 973 00:54:56,680 --> 00:54:58,680 Speaker 1: Thanks to you for listening. Stuff Never Told You is 974 00:54:58,680 --> 00:55:00,719 Speaker 1: prediction by Hi Radio. For more gusts from Heart Radio, 975 00:55:00,719 --> 00:55:02,520 Speaker 1: you can check out the iHeart Radio app, Apple podcast 976 00:55:02,640 --> 00:55:04,440 Speaker 1: or if you listen to your favorite shows