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Speaker 1: So being that we are talking and knowing that there

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Speaker 1: are people listening, I would encourage if you take anything

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Speaker 1: away from it today, do that, Like, take five minutes,

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Speaker 1: write a note to somebody in your life, friend, family member,

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Speaker 1: and just tell them thank you, drop it the mail.

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Speaker 1: Like it's hard not to get emotional right now because

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Speaker 1: it just feels so much gratitude in that, like just

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Speaker 1: thinking of all the people in my life. And I

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Speaker 1: encourage everyone, just like, if you take anything from that

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Speaker 1: this conversation today, just do that one thing and just

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Speaker 1: see how it like causes a slight shift and again

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Speaker 1: ounces equal pounds. If you're able to take and implement

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Speaker 1: a lot of these things on a regular basis, you're

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Speaker 1: gonna find yourself way happier and the people around you

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Speaker 1: way happier. So be the change. Yeah, be the change

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Speaker 1: that you want to see for sure.

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Speaker 2: Out here the stakes are real. Effective preparations starts with fitness,

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Speaker 2: but it requires so much more. This show explores the tools, knowledge, resilience,

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Speaker 2: and skills needed to be ready when it matters the most.

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Speaker 2: Join me Rich Browning as we apply the decades of

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Speaker 2: wisdom I've gained through training and competition to hunting in

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Speaker 2: the back country.

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Speaker 3: This is in Pursuit, brought to you by Mount Knoms

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Speaker 3: in collaboration with Mayhem Hunt.

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Speaker 2: All right, in Pursuit podcast, I'm here rich Froning and

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Speaker 2: Josh bird bergeron have we have we established your true

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Speaker 2: name on the podcast yet? I guess I thought it

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Speaker 2: was bird were going. I know if that's what we're going,

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Speaker 2: all right, guest, Richard Ryan. You got a long, long

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Speaker 2: list of things that you do. Slash have done one

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Speaker 2: of the founders of Black Rifle or co founder of

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Speaker 2: Black Rifle, which is pretty awesome.

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Speaker 3: Now doing some media software stuff.

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Speaker 2: You wrote a book, Warriors Garden. I haven't read it yet.

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Speaker 2: Rory was talking a ton about it and the kind

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Speaker 2: of I guess subject is not per se ditching social media,

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Speaker 2: but disconnecting.

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Speaker 3: A little bit.

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Speaker 2: Huh yeah, which we are super passionate about. My daughter

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Speaker 2: is still angry with me. She's eleven and a lot

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Speaker 2: of her friends, of course, have cell phones, and our

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Speaker 2: age right now is fourteen, and it could be later,

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Speaker 2: but I've told her fourteen and she's so mad at me,

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Speaker 2: Like she's.

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Speaker 3: Like my friends, and I'm like, cool, I'll do eleven.

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Speaker 2: So she's got some time and uh, you know, we

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Speaker 2: even limit iPad time to just travel, you know. So yeah,

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Speaker 2: so bird, do you want to give the true intro

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Speaker 2: a lot of it?

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Speaker 3: I didn't. Yeah, I mean.

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Speaker 4: Yeah, I think you covered most of it. I mean

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Speaker 4: I could say I could say the same thing he

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Speaker 4: just said in like a bio form, but that would

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Speaker 4: be totally Yeah, it's I would feel.

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Speaker 3: Weird doing it.

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Speaker 1: Yeah, it's funny.

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Speaker 2: Well, cool man, glad to have you stayed stayed in

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Speaker 2: town kind of cruising in the country.

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Speaker 1: Yeah, yeah, it's been great. Like I stayed at a

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Speaker 1: bison ranch last night. Yeah, Lazy G down the road

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Speaker 1: and everything. Fellow farmer in the area.

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Speaker 3: Yeah that's right. Yeah.

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Speaker 2: Actually, so our two herd bulls came from there. Really Yeah,

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Speaker 2: two of our herd bulls and then four of our

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Speaker 2: starter hafers came from Lazy G. Good really good friends

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Speaker 2: of ours, the kind of the like poor choice of words,

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Speaker 2: but pioneers in the bison industry in our area.

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Speaker 3: So real, big operation.

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Speaker 1: I mean, if you don't mind me asking, I know,

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Speaker 1: this is deviating route.

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Speaker 3: We're really good at doing that.

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Speaker 1: Why why why did you go down that route?

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Speaker 2: This is gonna sound really bad because we are on

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Speaker 2: a met eater podcast, Shameless Pluck. Shameless Pluck. You know,

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Speaker 2: I grew up up here. My buddy Matt is my

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Speaker 2: best friend. We both grew up up here, and we

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Speaker 2: were both firefighters at the top.

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Speaker 3: Are backup.

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Speaker 2: We moved, We lived up here, grew up up here.

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Speaker 2: We were both worked at the fire department. We were

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Speaker 2: a little bit younger. He on his off days raised cattle.

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Speaker 2: I just did odds and end jobs for other guys

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Speaker 2: at the fire department. Well, when we both moved back

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Speaker 2: up here in our own homes, outside of our parents' house,

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Speaker 2: we were like, we should get some cattle, and you know,

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Speaker 2: do something so the kids will have something that we

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Speaker 2: can all do together. You know, along the lines of

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Speaker 2: which I think you're preaching this book is like get

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Speaker 2: the kids outside, give them something to take care of

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Speaker 2: and something we can all kind of do as a family.

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Speaker 2: And you know, in this day and age, life is

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Speaker 2: easy per se, you know, compared to what it used

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Speaker 2: to be.

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Speaker 3: And so we're like, let's get some cows.

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Speaker 2: And while I was reading American Buffalo Ronella's book about

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Speaker 2: the history of.

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Speaker 1: Such a wordsmith, yep, I love listening and.

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Speaker 3: So that book.

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Speaker 2: Yeah, I was like, let's let's do bison, and my

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Speaker 2: buddy Matt was like, I don't know anything about bison.

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Speaker 2: I was like, I don't either, but let's do it.

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Speaker 2: You know, it's pretty American and.

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Speaker 3: So the rest is history.

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Speaker 2: Yeah, so we went with bison instead of cattle, which

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Speaker 2: we do now have cattle. Those are my wife's hats

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Speaker 2: on the other side of the street. I don't know

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Speaker 2: if you notice that, but yeah, I love it.

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Speaker 1: Yeah, I mean so, I mean that's actually a perfect

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Speaker 1: segue into the reason for calling the book the Warrior's Garden.

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Speaker 1: For me, you know, I'm big in the world of

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Speaker 1: regenerative agriculture. Have been trying to go down that path

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Speaker 1: probably the last five seven years or so on my farm,

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Speaker 1: you know, from augmenting the soil with biochar because we're

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Speaker 1: in a Central Texas carrying capacities I think one animal

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Speaker 1: unit per twenty acres.

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Speaker 3: So you're one and a half.

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Speaker 1: So it's like it's not the not the most facilitating,

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Speaker 1: So how do you improve the quality of the soil

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Speaker 1: and everything, Because you know, there's a saying in regenerative

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Speaker 1: agriculture it's not how much rain you get it's how

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Speaker 1: much you keep. So you really want that healthy soil

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Speaker 1: and you want to improve it. However you can specifically

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Speaker 1: around those arid climates. You know, most people don't realize

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Speaker 1: the bulk form of erosion comes from wind erosion, and

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Speaker 1: you know, you do get it from from water as well.

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Speaker 1: But when you have you know, conventional tillage and everything,

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Speaker 1: tilling up the top sole and everything, you get a

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Speaker 1: good dust storm or something like that coming through, all

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Speaker 1: your nutrients and everything are being blown away. You may

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Speaker 1: get a little bit of rain, you'll develop specifically where

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Speaker 1: we're at, you'll develop some crust. And so whenever you

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Speaker 1: do get the rain that you need, it sheds into

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Speaker 1: the waterways and maybe the fertilizer and everything goes into

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Speaker 1: the ocean. You're getting algae blooms and everything. So the

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Speaker 1: best way to kind of build a resilient ecosystem increase

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Speaker 1: your carrying capacity and everything. You know, roots in the ground,

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Speaker 1: like I plant like sorghum sudan hybrids, so that's you know,

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Speaker 1: it's like the corn style stock and you're getting the

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Speaker 1: deep roots in there and everything. I'll have lagoons like

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Speaker 1: Harry Veatch and whatnot. But again, it's about you know,

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Speaker 1: taking and proving the soil however you can, because inputs

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Speaker 1: equal outputs, and so for me, I've realized, having built

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Speaker 1: so many companies over the last twenty years, if not

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Speaker 1: optimizing for exploiting various algorithms. You know, we built a

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Speaker 1: media company for Verizon and Hurst. Within I think it

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Speaker 1: was six months, we had a million organic followers. We

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Speaker 1: were kind of the bastard child of this, we'll say

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Speaker 1: a blue network. We were doing daily editorial news for

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Speaker 1: the heartland, millennial mail, you know, black Rifle coffee. We

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Speaker 1: did five hundred million organic impressions in our first year.

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Speaker 1: I talked to any startup that's really great, really great

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Speaker 1: for your bottom line in a lot of ways. Now

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Speaker 1: it's not to negate the fact that, you know, you

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Speaker 1: have people like Evan and everyone in the company that

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Speaker 1: are just absolute rock stars at what they do, and

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Speaker 1: that story to somebody correct and you know, I'm you know,

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Speaker 1: even going further back, I built a YouTube app and

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Speaker 1: had it in the app store four years before YouTube did,

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Speaker 1: kind of predating the mobile version of the partner program

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Speaker 1: for content creators and everything. So I've had kind of

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Speaker 1: like that inside look at how you know, the various

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Speaker 1: mechanisms work, and fortunately and unfortunately in hindsight, you're able

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Speaker 1: to see the downstream effects of things like the attention economy,

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Speaker 1: and you'll have a lot of creators out there. They'll

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Speaker 1: tell you, you know, social media is bad and everything is,

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Speaker 1: but the fact of the matter is there's a lot

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Speaker 1: of good that comes from it too. So I definitely

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Speaker 1: want to preface that. In no way, shape or form

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Speaker 1: am I telling anybody to abstain from social media. It's

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Speaker 1: just for me. I found that I had been in

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Speaker 1: the system, creating content and having a good time. But

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Speaker 1: you know, doing these different thought exercises, you know, the

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Speaker 1: person I'm always trying to please is probably me fifteen

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Speaker 1: thirty sixty years from now if I make it that far,

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Speaker 1: and I'm constantly reassessing, you know, that person that I

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Speaker 1: that it is that I want to become. And I've found,

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Speaker 1: after burning through all these different studies and books on addiction,

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Speaker 1: is really the definition would be sacrificing your life long

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Speaker 1: term goals for short term gratification. And I found that

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Speaker 1: being caught up in this system and everything, there were

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Speaker 1: a lot of misaligned incentives in the world of social

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Speaker 1: media specifically around that attention economy, and I needed to

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Speaker 1: build up some type of resilience for me because again,

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Speaker 1: inputs equal outputs. I was talking with a number of

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Speaker 1: people the other day and it just, you know, kind

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Speaker 1: of came to me. I was like, well, you know,

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Speaker 1: you take and you look at all these different studies,

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Speaker 1: what's arguably the most researched or observed data point out there?

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Speaker 1: And I'll spare you. Spare you because people will be like, oh,

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Speaker 1: this is the placebo effect, right, because it has to

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Speaker 1: be factored in for most studies, and you could say

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Speaker 1: it's like two to three percent depending on whatever. But

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Speaker 1: what it shows you is that the brain's ability to

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Speaker 1: impact the physiological state is real, it's meaningful. And so

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Speaker 1: if you have these things that are impacting you psychologically

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Speaker 1: in a negative way, what is that two to three

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Speaker 1: percent in your life? And how is that compounding over time?

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Speaker 1: How is it? You know, like, if if you're shooting,

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Speaker 1: you know, you might zero your rifle at one hundred yards,

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Speaker 1: but if it's off a little bit, yeah, five hundred yards,

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Speaker 1: it's gonna be you're gonna miss the target. Right, So

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Speaker 1: for me, I was like, Okay, I really need to

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Speaker 1: assess these things. And you know, in the book and everything,

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Speaker 1: I try to make it as stupid simple as possible,

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Speaker 1: putting statistics around different things, but also didn't want people

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Speaker 1: to like to come away with it thinking like, well,

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Speaker 1: now I need to buy this court, I need to

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Speaker 1: buy this thing or whatever it is. It's like, no,

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Speaker 1: it's very very easy, but it's also really really hard

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Speaker 1: considering a lot of us the world. Yeah, it's our world,

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Speaker 1: and you don't realize how addicted you are, you know,

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Speaker 1: the compulsive behaviors and everything that are developed over time.

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Speaker 1: And this, Yeah, Rory and I were talking about this

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Speaker 1: was like, you know, one of the one of the

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Speaker 1: observations that I give is like, you know, just taking

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Speaker 1: a looking going down the road, how many people are

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Speaker 1: on their phone? And again I'm not trying to pass

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Speaker 1: judgment here, but the fact of the matter is is like,

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Speaker 1: you know, observed like out of ten people, like six

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Speaker 1: or seven of them, we're looking at their phone. It's like,

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Speaker 1: if you can't, if you can't go to the grocery store,

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Speaker 1: just as an exercise, leave your phone at home. You've

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Speaker 1: been to the grocery store. How many times you know

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Speaker 1: how to get there. Oh, somebody's gonna call you. You might

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Speaker 1: miss that call, call them back thirty minutes later. But

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Speaker 1: like just notice your wife, notice the urge, like the pull,

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Speaker 1: the draw and everything. So you know, insight is a

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Speaker 1: big component in the book and just trying to get

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Speaker 1: people to at least turn on the varying systems like

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Speaker 1: screen time and stuff like that, so you can just

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Speaker 1: have an observation of what your consumption looks like and

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Speaker 1: what platforms you're using. If you're you're looking at Instagram

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Speaker 1: all the time, if you're looking at whatever, first open, that's.

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Speaker 3: That screen right now? Oh yeah, that's it?

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Speaker 1: Yeah, yeah, yeah, And so well Apple does if you

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Speaker 1: really interesting statistics too, is your first open and things

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Speaker 1: like that. So what is the thing that you're looking

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Speaker 1: at like you're going to what's creating that compulsive.

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Speaker 2: Well what's crazy too is you know, I'll have my

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Speaker 2: phone in my pocket a bunch and you know, they'll

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Speaker 2: be sweat I'll be sweaty, and it'll move around my

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Speaker 2: apps and I'll notice if I go, like there's a

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Speaker 2: natural habit to go to one app and it's usually

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Speaker 2: Instagram or whatever it is, but you when it's not there,

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Speaker 2: you have to retrain your brain and then you don't

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Speaker 2: realize that until that happens, and you're.

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Speaker 3: Like, it is. It's very eye opening.

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Speaker 1: Well, and I think something that you appreciate too. You know, again,

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Speaker 1: this study gets cited and using so many different things,

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Speaker 1: but the Stanford Marshmallow study and delay gratification specifically as

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Speaker 1: it pertains to friction and your reward systems and everything,

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Speaker 1: and you know, technology and mobile and social again, I

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Speaker 1: guess let's let's let's break it down here. When you

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Speaker 1: hear the phrase the attention economy, what does that really mean? Well,

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Speaker 1: early days of social media, it was really expensive to

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Speaker 1: host a viral video, right because you get your you know,

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Speaker 1: one hundred thousand, maybe million views on a video, you

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Speaker 1: could go bankrupt paying for the bandwidth to your internet

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Speaker 1: service provider. And then YouTube came out two thousand and six.

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Speaker 1: You have your vimeos and stuff like that. But you

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Speaker 1: people found that it was like, oh, okay, I can

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Speaker 1: host this for free. I don't at the risk of

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Speaker 1: video going viral and going bankrupt paying one hundred grand

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Speaker 1: and you know, bandwidth fees and stuff like that. So

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Speaker 1: YouTube really positioned itself really well. Short of like you know,

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Speaker 1: lawsuits with the DMCA and everything else, and that what

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Speaker 1: arguably led to the pressure and the acquisition by Alphabet.

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Speaker 1: But it's neither here nor there. And the partner program

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Speaker 1: comes around and around twenty twelve, I think was open

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Speaker 1: for everybody, and then something something happens. You'll hear guys

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Speaker 1: like Cal Newport talk about you know, mobile phone usage

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Speaker 1: around twenty ten to twenty twelve and all these other

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Speaker 1: different things. And while that's true societally, like you know,

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Speaker 1: maybe people were buying iPhones more. You know, it's been

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Speaker 1: about four five years since the you know, iPhone came

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Speaker 1: out at that point. But I would argue that it's

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Speaker 1: the partner program and that incentivizes people to create and

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Speaker 1: to consume. And then you start seeing the partner program,

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Speaker 1: so you just you make money off of YouTube being

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Speaker 1: a creator, right, so like so they give you a

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Speaker 1: revenue share for the ads that are displayed on your channel.

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Speaker 1: And then what happened was I I was just so,

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Speaker 1: you know, creators essentially become algorithmic optimizers in that sense.

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Speaker 1: So you're gonna you're gonna find that there's certain things

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Speaker 1: that you do that are gonna get people to click,

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Speaker 1: it's going to get people to stay. And you know,

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Speaker 1: it's it's fascinating to watch how the algorithms evolve over time.

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Speaker 1: And you know, I know a lot of people use

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Speaker 1: that term very loosely, but essentially, just an algorithm is

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Speaker 1: various machine learning weights that optimize for a desired outcome

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Speaker 1: and whatever that is. And so being that you are

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Speaker 1: the product as the consumer, and again what does that mean.

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Speaker 1: The platform is the business that is selling your attention

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Speaker 1: to the customer, the advertiser, and the more of your

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Speaker 1: attention that they have, the more there is to sell

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Speaker 1: to those people. And so then send it for them

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Speaker 1: is to keep you on platform as long as possible.

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Speaker 1: And I don't think that you know, Mark Zuckerberg or

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Speaker 1: soon Dar any of these other guys are sitting on

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Speaker 1: a throne somewhere going like, how do we suck people in?

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Speaker 1: You know, like, I think it's just the byproduct of

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Speaker 1: optimizing for that desired outcome. And you know, and again,

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Speaker 1: if we don't really have these conversations about it, I

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Speaker 1: think we're doing ourselves a disservice. And so you found

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Speaker 1: over the last thirteen years or so that content in

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Speaker 1: itself has evolved and so were those algorithms. So as

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Speaker 1: an example, around twenty twelve, I would say the click

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Speaker 1: through rate optimization was the primary weight at that point

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Speaker 1: in time. So it's like, how catchy can you be

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Speaker 1: with your titles and your thumbnails and everything. And what

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Speaker 1: they found was when people would click through, they would

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Speaker 1: just be baited in or clickbait them. There'd be a

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Speaker 1: high bounce rate. So if you're an algorithm, how do

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Speaker 1: you want to curb that behavior? Because you want people

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Speaker 1: on platform so you can serve on more ads well retention,

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Speaker 1: so you put a higher weight on retention. So video

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Speaker 1: game let's players like they became really big and started

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Speaker 1: dominated search and related on YouTube and now you see

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Speaker 1: podcasts and long form content and everything because it keeps

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Speaker 1: people on platform longer. And it's not to say that

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Speaker 1: that's a bad thing, but again it's an observation that

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Speaker 1: you need to be aware of because one of the

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Speaker 1: examples that I give in the book is like, if

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Speaker 1: your you know, value is very subjective at the end

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Speaker 1: of the day, but if you wanted a cooking tutorial

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Speaker 1: or just how do I make this recipe? You're going

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Speaker 1: to go to a platform and maybe expect a TikTok

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Speaker 1: style video of give me all the value that I need.

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Speaker 1: But if you go maybe do a YouTube, it's twenty

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Speaker 1: minutes somebody telling you about their day and their life,

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Speaker 1: and maybe you want that, you know, parasocial relationship with

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Speaker 1: that person. But I would argue most people want that value.

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Speaker 1: But the byproduct of watch time on platform as the

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Speaker 1: incentive mechanism, means that you're being sucked in this thing.

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Speaker 1: And I know it's a very long winded way to

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Speaker 1: get around to, but explaining these minutes add up over time.

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Speaker 1: And so if you're not looking, if you're not doing

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Speaker 1: the work and looking at the things that you value

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Speaker 1: in your life, what is the thing that you want

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Speaker 1: to spend more time with your children? Do you want

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Speaker 1: to you know, spend more time hunting, because I would argue, like,

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Speaker 1: if you've ever been injured or sick, like it's very

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Speaker 1: humbling to be in a hostel, little bed or whatever

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Speaker 1: it is, you find out really really quick what the

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Speaker 1: important things in life are, right, And I would argue like,

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Speaker 1: and the encourage people to do these kind of like

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Speaker 1: deathbed you know, exercises or giving advice to a younger

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Speaker 1: version of yourself where you you really assess those things.

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Speaker 1: And I would argue that once you start accumulating, you know, weeks, months,

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Speaker 1: years of time on Instagram when it's all said and done,

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Speaker 1: because you know, being eighty ninety years old isn't given

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Speaker 1: to us, you know, it's not.

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Speaker 3: It's spending four hours, five hours a day on the phone.

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Speaker 1: Yeah, exactly, every day bounces equal pounds, right and so so.

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Speaker 1: And again I'm not saying I'm not saying abstain. I'm saying,

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Speaker 1: just do the work, understand what you really really care about,

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Speaker 1: don't be passive in that. And you know there's other

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Speaker 1: other areas and aspects when in there. I think that

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Speaker 1: you definitely would appreciate it as an athlete, because again,

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Speaker 1: these systems are meant to remove friction and create and

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Speaker 1: stuff like that, so you're constantly going back for and

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Speaker 1: checking it. And it would argue that friction or effort

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Speaker 1: specifically around that Stanford Marshmallow study and stuff and the

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Speaker 1: leg gratification. You know, as an athlete, friction is a

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Speaker 1: good thing, right, you know, you want friction over a

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Speaker 1: period of time so you build up resilience and for

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Speaker 1: gratification and stuff like that. Friction and effort leads to

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Speaker 1: greater reward, and you know, by removing all of that,

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Speaker 1: your dopaminergic system, as doctor Analymki would would put it,

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Speaker 1: you know, the pains he saw is completely imbalanced. You've

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Speaker 1: reduced all the friction. Everything's so easy that it's not

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Speaker 1: gratifying anymore, and so so your pain goes up. So

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Speaker 1: you find maybe societally, and again it's really hard to

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Speaker 1: draw causal you know, implications around saying that the phone

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Speaker 1: or social media, but there's definitely correlating statistics around you know,

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Speaker 1: eating disorders both among male and female, depression, suicide rates,

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Speaker 1: and stuff like that. So you know, for me, this

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Speaker 1: was very much my anecdotal journey and trying to define

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Speaker 1: a system that didn't really cost any money and trying

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Speaker 1: to deviate from my short term gratification to align my

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Speaker 1: long term goals and everything. So that's my spiel, and a.

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Speaker 2: Lot of that's awesome, No, I mean, I think it

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Speaker 2: ties into a lot of why. I think what originally

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Speaker 2: kind of drew me. Well, there's a couple things that

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Speaker 2: drew me into hunting, but that was the disconnect, Right,

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Speaker 2: you didn't even have an option because there was no service, right,

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Speaker 2: and so you're like, oh, I can survive.

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Speaker 3: You know, I would have I'd have a.

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Speaker 2: Garment in reach that I could reach out to my

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Speaker 2: wife and just say, hey, I'm alive. But you know,

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Speaker 2: the first couple of places we went there was zero

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Speaker 2: cell phone service, like zero anywhere we went, and you

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Speaker 2: come home and you just feel better, like more clear,

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Speaker 2: and then you get right back in the present present.

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Speaker 3: Yeah.

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Speaker 2: Yeah, And so I think that was one of the

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Speaker 2: huge draws for me in hunting. Obviously the competition side

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Speaker 2: of it I've stated multiple times, but just that connection

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Speaker 2: and that clear and just like, oh, you know there

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Speaker 2: is life outside I.

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Speaker 3: Think, right, yeah, I love it.

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Speaker 1: And you know, the thing is is again for me,

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Speaker 1: I was I was really trying to figure out like

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Speaker 1: these these needle movers and the insight, the inset, the

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Speaker 1: assessment of you know, really understanding what I wanted out

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Speaker 1: of life and the things that I value and establishing

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Speaker 1: those boundaries. Like there are some positive needle movers. Again,

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Speaker 1: these things they don't really cost anything, or they can

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Speaker 1: depending on what works for you. But I really appreciate that.

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Speaker 1: I think you would too. It's like I give the

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Speaker 1: case study is CrossFit as an example, community. If you

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Speaker 1: look at the blue zones, are you familiar with that

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Speaker 1: with like you know, centenarians and stuff like that. So

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Speaker 1: it's like, if you look at that, community is such

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Speaker 1: a huge component to it. And if you take the

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Speaker 1: statistics around CrossFit versus Globo Gym and the retention rate

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Speaker 1: of a member, it totally makes sense. It's like, yes,

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Speaker 1: CrossFit as a discipline, there may be pros and cons

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Speaker 1: for depending on the athlete and everything, but you would

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Speaker 1: you could easily argue that the community is the thing.

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Speaker 1: That's the thing, that's what we've talked about for a while,

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Speaker 1: and I think that's lacking. I think the value proposition

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Speaker 1: with social media was that we would be social and

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Speaker 1: we would engage and interact in this you know, and

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Speaker 1: again we could community. Yeah, and what's happened is, you know,

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Speaker 1: again maybe no fault of one person, but misaligned incentives

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Speaker 1: have led to what's the thing that's going to keep

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Speaker 1: people in longer? You're going to tap into a fight

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Speaker 1: or flight response. Maybe something that's like you know, the

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Speaker 1: twig snapping in the savannah, that really ingrained, genetic like

431
00:22:55,200 --> 00:22:57,240
Speaker 1: fight or flight thing that's going to just really make

432
00:22:57,280 --> 00:22:59,960
Speaker 1: you angry really make you, I don't know, excited or

433
00:23:00,080 --> 00:23:03,560
Speaker 1: whatever it is. And so people are constantly in these

434
00:23:03,640 --> 00:23:05,600
Speaker 1: these states, and you know, you could argue that that's

435
00:23:05,600 --> 00:23:08,040
Speaker 1: one of the things that's maybe led to the polarization

436
00:23:08,200 --> 00:23:10,760
Speaker 1: and politics and all these other different things.

437
00:23:12,280 --> 00:23:13,679
Speaker 3: Well, just a move from center.

438
00:23:14,160 --> 00:23:18,280
Speaker 2: Yes, regardless of what you believe, everybody's no longer there.

439
00:23:18,359 --> 00:23:20,800
Speaker 3: You can't be center anymore. You have to be one

440
00:23:20,840 --> 00:23:22,800
Speaker 3: way or the other in the opposites.

441
00:23:23,119 --> 00:23:26,440
Speaker 1: That's the thing is like, So I would argue that

442
00:23:26,480 --> 00:23:29,359
Speaker 1: there's still a lot of people there, if not the majority.

443
00:23:28,880 --> 00:23:30,720
Speaker 3: Of people, but a loud minority.

444
00:23:30,760 --> 00:23:33,680
Speaker 1: But it's it's kind of like the the the political

445
00:23:33,720 --> 00:23:36,119
Speaker 1: system in the US where you have the primaries, the

446
00:23:36,200 --> 00:23:40,320
Speaker 1: five percent of the polarized side of each party which

447
00:23:41,000 --> 00:23:44,359
Speaker 1: that aren't that are participating and and they're the ones

448
00:23:44,480 --> 00:23:48,360
Speaker 1: nominating the extreme candidates or whatever they are, and and

449
00:23:48,400 --> 00:23:51,920
Speaker 1: those are the things that get algorithmic preference because it's

450
00:23:51,960 --> 00:23:54,639
Speaker 1: what excites people. It gets and it goes up in

451
00:23:54,680 --> 00:23:55,879
Speaker 1: the headlines.

452
00:23:55,359 --> 00:23:57,760
Speaker 3: And it gets it clicks and it gets views.

453
00:23:57,920 --> 00:24:00,239
Speaker 1: And so you know, again, how how do you how

454
00:24:00,280 --> 00:24:03,520
Speaker 1: do you evolve from this? I don't know until we

455
00:24:03,640 --> 00:24:09,160
Speaker 1: fundamentally reshape social media and those those systems, I think

456
00:24:09,200 --> 00:24:11,480
Speaker 1: people are going to have to do the work themselves,

457
00:24:11,800 --> 00:24:14,359
Speaker 1: still use it as a tool and everything. And again,

458
00:24:14,480 --> 00:24:17,520
Speaker 1: you know, the community component I think is so important

459
00:24:17,520 --> 00:24:20,720
Speaker 1: for people to get out there, find something, try something hard,

460
00:24:21,480 --> 00:24:25,000
Speaker 1: add that friction layer and you know, you hear everyone,

461
00:24:25,080 --> 00:24:28,439
Speaker 1: it's if it's not these days it's jiu jitsu and archery.

462
00:24:28,640 --> 00:24:32,000
Speaker 3: Yeah, archery and ultra marathon. So that's it. That's it.

463
00:24:32,040 --> 00:24:32,760
Speaker 3: That's all you can do.

464
00:24:32,920 --> 00:24:36,880
Speaker 1: But you know, adding that friction level with your consumption,

465
00:24:37,200 --> 00:24:41,080
Speaker 1: adding the community component to it. And I will say

466
00:24:41,080 --> 00:24:44,040
Speaker 1: this is very very important to me at this point

467
00:24:44,080 --> 00:24:47,720
Speaker 1: in time. And the thing that I felt was I

468
00:24:48,119 --> 00:24:49,960
Speaker 1: really didn't want to acknowledge it's hard not to get

469
00:24:49,960 --> 00:24:56,760
Speaker 1: emotional here because gratitude was, without a doubt, the biggest

470
00:24:56,760 --> 00:24:59,600
Speaker 1: needle mover for meat. And I found that again, inputs

471
00:24:59,600 --> 00:25:04,840
Speaker 1: equal puts. I found that I've needed to sever certain

472
00:25:04,880 --> 00:25:09,600
Speaker 1: relationships in my life because you know, they and again

473
00:25:09,800 --> 00:25:13,359
Speaker 1: everyone has their own things that they're dealing with and everything.

474
00:25:13,359 --> 00:25:17,600
Speaker 1: But there are some people that are constant pessimists. And

475
00:25:17,720 --> 00:25:21,560
Speaker 1: I am very much gasoline on a fire. So whatever

476
00:25:21,920 --> 00:25:25,360
Speaker 1: whatever I'm around, I'm an amplifier for like I tell people,

477
00:25:25,400 --> 00:25:28,160
Speaker 1: I'm a subject matter enthusiast. I love being around people

478
00:25:28,160 --> 00:25:30,520
Speaker 1: who are passionate about what they're doing and building and

479
00:25:30,600 --> 00:25:34,960
Speaker 1: just you know, just generally optimistic people and I thrive

480
00:25:35,000 --> 00:25:40,560
Speaker 1: around those people and that whole state, you know, In

481
00:25:40,880 --> 00:25:43,280
Speaker 1: the last two three years, I was like, I need

482
00:25:43,320 --> 00:25:46,440
Speaker 1: to figure this thing out because there's clearly a lot

483
00:25:46,440 --> 00:25:49,399
Speaker 1: of research around gratitude and so you know about a

484
00:25:49,440 --> 00:25:52,760
Speaker 1: ton of gratitude journals. There's actually one in the back

485
00:25:52,800 --> 00:25:55,639
Speaker 1: of the book. I do a thirty day assessment for

486
00:25:55,720 --> 00:25:57,840
Speaker 1: people that you can take and you can you can

487
00:25:57,880 --> 00:26:01,280
Speaker 1: monitor your consumption or as the and you can download

488
00:26:01,280 --> 00:26:02,760
Speaker 1: all this stuff for free too if you want. Like

489
00:26:03,040 --> 00:26:05,760
Speaker 1: I'm not I'm not trying to hog books here, but

490
00:26:06,400 --> 00:26:11,360
Speaker 1: it's a thirty day exercise and gratitude journaling and everything.

491
00:26:11,359 --> 00:26:13,840
Speaker 1: Because that was such a huge needle mover for me.

492
00:26:14,400 --> 00:26:17,600
Speaker 1: And I'll tell you a little anecdotal experience in that

493
00:26:17,680 --> 00:26:19,919
Speaker 1: and like trying to read all this research around it.

494
00:26:20,240 --> 00:26:25,040
Speaker 1: You know, you have you know, varying religion or religious

495
00:26:25,760 --> 00:26:31,560
Speaker 1: gratitude exercises, either giving things before a meal, you know,

496
00:26:33,000 --> 00:26:35,400
Speaker 1: things before you go to sleep or when you wake up.

497
00:26:35,760 --> 00:26:39,879
Speaker 1: There's different events that happened, and for me, I was like,

498
00:26:39,920 --> 00:26:42,439
Speaker 1: how do I introduce gratitude in a way that doesn't

499
00:26:42,440 --> 00:26:47,920
Speaker 1: become I don't know, systematically, I don't know, just watered down. Yeah,

500
00:26:48,040 --> 00:26:50,920
Speaker 1: check a box, yeah exactly. So I tried to find

501
00:26:50,960 --> 00:26:56,800
Speaker 1: ways to introduce inconvenient gratitude. And so one of the

502
00:26:56,840 --> 00:26:58,680
Speaker 1: things I would do is before I get my truck,

503
00:26:59,000 --> 00:27:02,280
Speaker 1: I would take two three minutes and I would say,

504
00:27:02,480 --> 00:27:07,080
Speaker 1: you know, I'm grateful that I have reliable transportation, I

505
00:27:07,119 --> 00:27:09,679
Speaker 1: have fuel to get where I'm going, I have an

506
00:27:09,680 --> 00:27:13,359
Speaker 1: opportunity to see my friends, go to this business meeting,

507
00:27:13,440 --> 00:27:18,800
Speaker 1: whatever it is. I am extremely fortunate. And I found

508
00:27:19,400 --> 00:27:25,080
Speaker 1: that this weird thing happened, this weird psychological shift, this

509
00:27:25,320 --> 00:27:29,040
Speaker 1: main character syndrome, complex, whatever you want to call it.

510
00:27:29,480 --> 00:27:32,160
Speaker 1: Me being in traffic, I like we were talking about

511
00:27:32,160 --> 00:27:35,960
Speaker 1: having add earlier. I have to do certain things whenever

512
00:27:36,000 --> 00:27:38,000
Speaker 1: I'm driving. So if I get in traffic, I have

513
00:27:38,040 --> 00:27:40,320
Speaker 1: to listen to a podcast or something talking. I can't

514
00:27:40,359 --> 00:27:43,239
Speaker 1: listen to music because music has a rhythm, and if

515
00:27:43,400 --> 00:27:46,040
Speaker 1: I get out of that rhythm, I start getting anxious

516
00:27:46,480 --> 00:27:49,600
Speaker 1: stopping and going in the traffic, and I'm like, ah, crap,

517
00:27:49,760 --> 00:27:52,959
Speaker 1: like the construction is going to make me late, and

518
00:27:53,000 --> 00:27:56,080
Speaker 1: it's like why me, you know, And this shift started

519
00:27:56,119 --> 00:27:59,960
Speaker 1: happening and it just completely blew me away. I started

520
00:28:00,200 --> 00:28:03,560
Speaker 1: noticing the people working construction and I'm like, oh my goodness,

521
00:28:03,680 --> 00:28:04,560
Speaker 1: Like this.

522
00:28:04,520 --> 00:28:05,800
Speaker 3: Is out there in a hundred degree heat.

523
00:28:06,040 --> 00:28:10,840
Speaker 1: No, this guy has a job, he's providing for his family,

524
00:28:11,320 --> 00:28:15,240
Speaker 1: he's improving my community, he's making my community better. And

525
00:28:15,280 --> 00:28:17,720
Speaker 1: all of a sudden, I start feeling more a part

526
00:28:17,840 --> 00:28:22,000
Speaker 1: of this thing, this that we live in society and everything.

527
00:28:22,040 --> 00:28:24,360
Speaker 1: And again, I know it sounds cheesy, it's a lot,

528
00:28:24,440 --> 00:28:29,800
Speaker 1: but once you start brute forcing this behavior, you start

529
00:28:29,840 --> 00:28:31,800
Speaker 1: seeing inputs equal outputs.

530
00:28:31,880 --> 00:28:32,000
Speaker 3: Yea.

531
00:28:32,200 --> 00:28:34,879
Speaker 1: And like it was such a catalyst for me that

532
00:28:34,920 --> 00:28:37,439
Speaker 1: I was like, Okay, I have to add this section

533
00:28:37,560 --> 00:28:40,760
Speaker 1: into the book, because again it all makes sense when

534
00:28:40,800 --> 00:28:44,880
Speaker 1: you you dovetail in the placebo effect and just psychologically

535
00:28:45,200 --> 00:28:48,880
Speaker 1: how your brain's ability to unpack your physiological state is.

536
00:28:49,320 --> 00:28:52,600
Speaker 1: And so for me, just you know, kind of tried

537
00:28:52,680 --> 00:28:56,640
Speaker 1: defining and outlining these just different systems and processes were

538
00:28:56,760 --> 00:28:56,960
Speaker 1: for me.

539
00:28:58,640 --> 00:29:03,120
Speaker 2: I mean that parallels a lot of Yeah, obviously the

540
00:29:03,160 --> 00:29:08,040
Speaker 2: real world stuff is huge, but if anybody's been on

541
00:29:07,440 --> 00:29:10,760
Speaker 2: a Western hunt or a multi day Western hunt.

542
00:29:11,360 --> 00:29:14,000
Speaker 3: I'm not super familiar with your like hunting background. Have

543
00:29:14,040 --> 00:29:14,760
Speaker 3: you been on any.

544
00:29:16,360 --> 00:29:19,760
Speaker 1: So I filmed hunting shows, Okay that counts Scott, but

545
00:29:20,120 --> 00:29:23,600
Speaker 1: I've never really like out short of bird hunting. Yeah,

546
00:29:23,680 --> 00:29:26,480
Speaker 1: Like I just really went deer hunting for the first time,

547
00:29:26,600 --> 00:29:27,680
Speaker 1: like a year or two ago.

548
00:29:28,160 --> 00:29:31,440
Speaker 3: And so, uh, you filmed some hunts a lot, yeah,

549
00:29:31,480 --> 00:29:32,760
Speaker 3: like Western hunts. Yeah.

550
00:29:32,960 --> 00:29:35,360
Speaker 2: So you know it's an emotional roller coach, sure, and

551
00:29:35,440 --> 00:29:38,320
Speaker 2: so I a lot of this could be used in

552
00:29:38,360 --> 00:29:40,160
Speaker 2: that because there are a lot of guys and we've

553
00:29:40,200 --> 00:29:42,720
Speaker 2: fallen down that trap. If you just get you know,

554
00:29:43,120 --> 00:29:46,400
Speaker 2: there's such highs and lows while you're hunting, like, yo,

555
00:29:46,800 --> 00:29:49,600
Speaker 2: we're going to see something, you know, like you got

556
00:29:49,600 --> 00:29:51,440
Speaker 2: the excitement of the trip. Then you get there and

557
00:29:51,480 --> 00:29:54,840
Speaker 2: then first day is good, second day is good, you

558
00:29:54,840 --> 00:29:56,800
Speaker 2: don't start to see anything. Maybe third day you start

559
00:29:56,800 --> 00:29:58,120
Speaker 2: to crash a little bit, and then you met have

560
00:29:58,160 --> 00:29:59,280
Speaker 2: an encounter and then you crash.

561
00:29:59,320 --> 00:30:02,080
Speaker 3: You mess it up. It's such an emotional roller coaster.

562
00:30:02,520 --> 00:30:04,960
Speaker 2: There's so many things that you could use a lot

563
00:30:04,960 --> 00:30:08,320
Speaker 2: of these techniques, well, like introduce some gratitude in there.

564
00:30:08,360 --> 00:30:11,320
Speaker 1: You're you're definitely, I mean, you're you're you're outlining the

565
00:30:11,320 --> 00:30:16,520
Speaker 1: delayed gratification, right, and and and arguably the journey makes

566
00:30:16,560 --> 00:30:19,400
Speaker 1: the destination that much better. And don't get me wrong,

567
00:30:19,440 --> 00:30:21,920
Speaker 1: if you're trying to fill the freezer, yeah, go out

568
00:30:22,000 --> 00:30:24,000
Speaker 1: day one and be great, it would be great, right,

569
00:30:24,160 --> 00:30:26,000
Speaker 1: But in a lot of ways it's it is not

570
00:30:26,080 --> 00:30:28,400
Speaker 1: as much fun, for sure, And it is the experience,

571
00:30:28,480 --> 00:30:31,200
Speaker 1: like especially if you're you're in a camp with friends,

572
00:30:31,520 --> 00:30:34,800
Speaker 1: and it's just it's that's what life's about. Yeah, and

573
00:30:34,800 --> 00:30:36,720
Speaker 1: that's what we you know, I talk a ton about

574
00:30:37,040 --> 00:30:39,520
Speaker 1: hunting with other people. It's just way more fun.

575
00:30:39,600 --> 00:30:41,280
Speaker 2: But I think, you know, I think people build up

576
00:30:41,320 --> 00:30:42,280
Speaker 2: these expectations.

577
00:30:42,280 --> 00:30:43,960
Speaker 3: Oh you know, it's only a week.

578
00:30:44,000 --> 00:30:45,640
Speaker 2: I have all from work, I did all this e

579
00:30:45,760 --> 00:30:48,360
Speaker 2: scouting them away from my family. There's these things that

580
00:30:48,400 --> 00:30:50,640
Speaker 2: can creep in, right, and self doubt or whatever is

581
00:30:50,680 --> 00:30:52,360
Speaker 2: going to creep in. And so I think having some

582
00:30:52,440 --> 00:30:55,200
Speaker 2: of these tools to just be like, hey, I get

583
00:30:55,200 --> 00:30:57,520
Speaker 2: to be out here. You know how many other people

584
00:30:57,560 --> 00:30:59,640
Speaker 2: that I know are sitting back there, or you know,

585
00:30:59,840 --> 00:31:02,840
Speaker 2: I get to these you know, years ago, hundreds of

586
00:31:02,880 --> 00:31:04,840
Speaker 2: years ago, these acres were set aside that I could

587
00:31:04,840 --> 00:31:06,959
Speaker 2: go hunt these and these types of things. You could,

588
00:31:07,240 --> 00:31:09,320
Speaker 2: you know, introduce some of that stuff and maybe we'll

589
00:31:09,320 --> 00:31:10,520
Speaker 2: try some of these techniques.

590
00:31:10,640 --> 00:31:13,560
Speaker 4: Well, what you just said, it's a different perspective, right,

591
00:31:13,640 --> 00:31:18,360
Speaker 4: So when you're when you're thankful and when you display gratitude,

592
00:31:18,400 --> 00:31:21,480
Speaker 4: it brings you to a place where your perspective is

593
00:31:21,520 --> 00:31:22,280
Speaker 4: completely different.

594
00:31:22,600 --> 00:31:22,920
Speaker 3: For sure.

595
00:31:25,240 --> 00:31:27,760
Speaker 4: A few years ago, I went to Haiti. Haiti's not

596
00:31:27,840 --> 00:31:29,800
Speaker 4: a great place. I don't even think you can still

597
00:31:29,800 --> 00:31:32,760
Speaker 4: go to Haiti really, but you get in and man,

598
00:31:32,760 --> 00:31:36,400
Speaker 4: it's terrible, Like the people hate you. Everything about it

599
00:31:36,440 --> 00:31:39,760
Speaker 4: is bad. Right, There's nothing good to eat, no air conditioned,

600
00:31:39,800 --> 00:31:40,520
Speaker 4: nothing like it is.

601
00:31:40,840 --> 00:31:45,320
Speaker 3: It's a bad place. Smells you're really selling it.

602
00:31:45,440 --> 00:31:45,800
Speaker 1: Yeah.

603
00:31:45,840 --> 00:31:49,160
Speaker 4: Well, but but so when I'm when I was in it,

604
00:31:49,280 --> 00:31:51,560
Speaker 4: I had one perspective of it. But then we took

605
00:31:51,640 --> 00:31:53,959
Speaker 4: a trip to the other side of the mountain and

606
00:31:54,000 --> 00:31:56,080
Speaker 4: you get on top of the mountain and you see

607
00:31:56,200 --> 00:32:00,320
Speaker 4: down on Haiti and the island actually looks completely different

608
00:32:00,360 --> 00:32:02,920
Speaker 4: than when you're in it, right, Like the island's tropical,

609
00:32:03,000 --> 00:32:06,960
Speaker 4: it's beautiful New York. Yeah, but that's that's what gratitude

610
00:32:07,000 --> 00:32:10,880
Speaker 4: does to anybody's life, Like it gives you a different perspective, right,

611
00:32:10,920 --> 00:32:13,800
Speaker 4: because we all we all get in our own thoughts, right,

612
00:32:13,840 --> 00:32:16,920
Speaker 4: and you always you can't. It's and I think honestly

613
00:32:16,960 --> 00:32:19,400
Speaker 4: that's what probably social media does a lot of times.

614
00:32:19,440 --> 00:32:24,160
Speaker 4: It lets you people only post their highlights, right, So

615
00:32:24,240 --> 00:32:27,040
Speaker 4: it gives you a perspective of maybe my life isn't

616
00:32:27,280 --> 00:32:28,440
Speaker 4: as good as their life.

617
00:32:28,480 --> 00:32:30,360
Speaker 1: Yeah, you get that constant comparison.

618
00:32:30,680 --> 00:32:33,840
Speaker 4: So whereas if you do have this life of gratitude,

619
00:32:34,400 --> 00:32:36,800
Speaker 4: it just gives you a different perspective of just like

620
00:32:36,840 --> 00:32:38,760
Speaker 4: you just said, right, like even the fact that you

621
00:32:38,840 --> 00:32:41,560
Speaker 4: can just go out for a week, you're not working,

622
00:32:41,840 --> 00:32:42,719
Speaker 4: you're in nature.

623
00:32:42,920 --> 00:32:43,800
Speaker 3: It's awesome. Ye.

624
00:32:44,520 --> 00:32:46,520
Speaker 4: If you don't kill, that's part of it, right, But

625
00:32:47,040 --> 00:32:49,320
Speaker 4: if you're thankful that you can even get that, because

626
00:32:49,720 --> 00:32:52,320
Speaker 4: like I've said, like Louisiana, people don't go out wet

627
00:32:52,480 --> 00:32:54,840
Speaker 4: out west to hunt at all just to say, man,

628
00:32:55,000 --> 00:32:58,240
Speaker 4: I'm thankful I have this opportunity, it changes kind of

629
00:32:58,360 --> 00:32:59,160
Speaker 4: everything for you.

630
00:32:59,240 --> 00:33:01,920
Speaker 1: Well, i'd be curious. I mean, you're the lead of

631
00:33:01,960 --> 00:33:06,600
Speaker 1: the leite, right, but still it doesn't negate the fact

632
00:33:06,640 --> 00:33:10,000
Speaker 1: that you had some systems, whether or not they were

633
00:33:10,000 --> 00:33:11,200
Speaker 1: conscious or subconscious.

634
00:33:11,280 --> 00:33:11,440
Speaker 3: Right.

635
00:33:11,880 --> 00:33:16,200
Speaker 1: So the gratitude component is just a psychological hack that

636
00:33:16,320 --> 00:33:21,200
Speaker 1: I was trying to introduce to move the needle in

637
00:33:21,240 --> 00:33:24,360
Speaker 1: the way that I needed it to go. Like for you,

638
00:33:24,360 --> 00:33:27,080
Speaker 1: you don't become the one percent of the one percent

639
00:33:27,200 --> 00:33:30,360
Speaker 1: without some type of psychological edge. Is there anything that

640
00:33:30,400 --> 00:33:32,560
Speaker 1: you used or you were mindful of?

641
00:33:32,840 --> 00:33:35,760
Speaker 2: I mean, you know, in the last couple of years

642
00:33:36,000 --> 00:33:39,840
Speaker 2: coming to you know, really think about what I was

643
00:33:39,880 --> 00:33:40,920
Speaker 2: doing at different times.

644
00:33:40,920 --> 00:33:43,880
Speaker 3: I think, you know, obviously genetics plays into it. Right.

645
00:33:44,040 --> 00:33:46,440
Speaker 2: The upbringing that I was brought up in my family

646
00:33:46,600 --> 00:33:49,880
Speaker 2: was hyper uber competitive. Everything we did was a competition.

647
00:33:49,960 --> 00:33:52,560
Speaker 2: I'm I'm just one side of my family. There's thirty

648
00:33:52,560 --> 00:33:54,600
Speaker 2: two of us first cousins and twenty five or boys.

649
00:33:54,880 --> 00:33:59,760
Speaker 2: Everything I did was a competition, right. There's definitely some

650
00:34:00,000 --> 00:34:03,920
Speaker 2: substance abuse, you know. Iologically we've come to find that

651
00:34:04,200 --> 00:34:07,040
Speaker 2: substance abuse does run in families. And I think that's

652
00:34:07,080 --> 00:34:09,520
Speaker 2: my substance abuse is working out. Like these guys could

653
00:34:09,520 --> 00:34:12,120
Speaker 2: probably attest to it like it is what it is.

654
00:34:12,280 --> 00:34:15,560
Speaker 2: I turned it into something positive for sure, and then man,

655
00:34:15,640 --> 00:34:21,560
Speaker 2: my faith. You know, I competed and failed. I call failure.

656
00:34:21,600 --> 00:34:22,120
Speaker 2: I got second.

657
00:34:22,239 --> 00:34:24,080
Speaker 3: Other people would be like that's great, for me, it

658
00:34:24,120 --> 00:34:24,359
Speaker 3: was a.

659
00:34:24,280 --> 00:34:27,319
Speaker 2: Failure, right, and what I had kind of determined through

660
00:34:27,880 --> 00:34:30,520
Speaker 2: stepping back and really looking at it from a faith

661
00:34:30,600 --> 00:34:34,080
Speaker 2: perspective of I let whatever I was doing, you know,

662
00:34:34,160 --> 00:34:37,000
Speaker 2: as a kid, and I don't blame my cousins or

663
00:34:37,040 --> 00:34:39,719
Speaker 2: my aunts and uncles, parents or anything like, I put

664
00:34:39,760 --> 00:34:41,880
Speaker 2: myself worth and if I was the most dominant of

665
00:34:41,880 --> 00:34:44,600
Speaker 2: the cousins or whatever, I was doing baseball, high school baseball.

666
00:34:44,600 --> 00:34:46,960
Speaker 2: From there, it was firefighting and you know, we did

667
00:34:47,000 --> 00:34:50,480
Speaker 2: this tough challenge, but being a firefighter doing some travel

668
00:34:50,560 --> 00:34:53,279
Speaker 2: like flag football type stuff. And then CrossFit came along, right,

669
00:34:53,320 --> 00:34:56,080
Speaker 2: And then when you have these failures, you're like, oh, man,

670
00:34:57,239 --> 00:34:59,960
Speaker 2: you know, I let my identity become whatever I was

671
00:35:00,160 --> 00:35:02,560
Speaker 2: doing versus who I am and my faith. And you know,

672
00:35:02,680 --> 00:35:05,960
Speaker 2: I'm not unashamed to say that my faith is in Christ.

673
00:35:06,040 --> 00:35:10,040
Speaker 3: And that's that's what when I had the shift.

674
00:35:09,840 --> 00:35:14,120
Speaker 2: Of competing for gratification for myself or whatever I was doing,

675
00:35:14,200 --> 00:35:17,200
Speaker 2: or to make people proud to all, right, I've been

676
00:35:17,200 --> 00:35:21,040
Speaker 2: giving these talents, these gifts, this upbringing whatever to glorify Christ.

677
00:35:21,440 --> 00:35:23,640
Speaker 3: For me, there was just a huge shift and it was.

678
00:35:25,880 --> 00:35:29,000
Speaker 2: I am still the most competitive person you've ever met, Like,

679
00:35:29,040 --> 00:35:31,440
Speaker 2: I hate losing, that's not going away. But I knew

680
00:35:31,440 --> 00:35:34,560
Speaker 2: that my identity wasn't tied up and or my self

681
00:35:34,600 --> 00:35:36,760
Speaker 2: worth wasn't tied up and who I was as.

682
00:35:36,640 --> 00:35:39,440
Speaker 3: A competitor, and that for me was a huge shift.

683
00:35:39,520 --> 00:35:42,560
Speaker 2: And then I could compete from a different spot of saying,

684
00:35:42,719 --> 00:35:44,439
Speaker 2: all right, I'm gonna go out here and I'm gonna

685
00:35:44,440 --> 00:35:46,400
Speaker 2: train and I'm gonna you know, I still want to

686
00:35:46,400 --> 00:35:47,440
Speaker 2: win every day I wake up.

687
00:35:47,760 --> 00:35:49,160
Speaker 3: I want to be the fittest man on earth.

688
00:35:49,280 --> 00:35:51,560
Speaker 2: Like I have to put in the time, put in

689
00:35:51,600 --> 00:35:56,640
Speaker 2: the work, obsess about it, right, and I know that,

690
00:35:57,160 --> 00:35:59,279
Speaker 2: you know, if I lose, I'm gonna be pissed off

691
00:35:59,280 --> 00:36:01,600
Speaker 2: for you know, some time. But I can get over

692
00:36:01,640 --> 00:36:04,200
Speaker 2: it because that first time, when I got second, I

693
00:36:04,280 --> 00:36:08,319
Speaker 2: like I was in a funk for months and you know,

694
00:36:08,560 --> 00:36:11,040
Speaker 2: just found you know, I grew up in a faith family,

695
00:36:11,840 --> 00:36:14,520
Speaker 2: but it was more of a somebody else's faith. It

696
00:36:14,560 --> 00:36:17,160
Speaker 2: was never my my own personal you know, what it

697
00:36:17,239 --> 00:36:20,200
Speaker 2: had done for me or how I could express that.

698
00:36:21,120 --> 00:36:24,160
Speaker 1: Yeah, that's interesting. I feel like there's a lot of

699
00:36:24,160 --> 00:36:26,880
Speaker 1: parallels with a lot of people in society. You know,

700
00:36:26,920 --> 00:36:30,880
Speaker 1: you have the you know, with our coffee company and everything.

701
00:36:31,840 --> 00:36:35,080
Speaker 1: We have a lot of veterans transitioning from their time

702
00:36:35,120 --> 00:36:38,520
Speaker 1: and service into civilian life. You know, there's a lot

703
00:36:38,560 --> 00:36:41,200
Speaker 1: of people I think, even as much as I hate

704
00:36:41,200 --> 00:36:45,360
Speaker 1: to say it, you know, content creators like I know

705
00:36:45,440 --> 00:36:47,560
Speaker 1: a lot of people because I've been in it for

706
00:36:47,600 --> 00:36:51,920
Speaker 1: so long to include me, you know. And again this

707
00:36:51,960 --> 00:36:54,880
Speaker 1: is not me like trying to grandstand here or anything,

708
00:36:54,920 --> 00:36:57,640
Speaker 1: but like one of my channels has like two point

709
00:36:57,680 --> 00:37:02,160
Speaker 1: seven three million subscribers, right, And there's something that happens

710
00:37:02,160 --> 00:37:07,000
Speaker 1: to you when you're on a pedestal where you're putting

711
00:37:07,040 --> 00:37:10,240
Speaker 1: some some of your worth, if not all of your worth,

712
00:37:10,680 --> 00:37:14,600
Speaker 1: and the thing that is getting attention from those people.

713
00:37:14,920 --> 00:37:18,400
Speaker 1: And so you know, I'm getting ten million, thirty million,

714
00:37:18,480 --> 00:37:22,360
Speaker 1: forty million views. And I never really wanted to be

715
00:37:22,440 --> 00:37:25,120
Speaker 1: put in a box. That's why I personally suck at

716
00:37:25,160 --> 00:37:26,800
Speaker 1: social media so much, because I don't want to be

717
00:37:26,840 --> 00:37:28,839
Speaker 1: known as the gun guy on YouTube. I don't want

718
00:37:28,840 --> 00:37:31,840
Speaker 1: to be known as the software developer or the anarchist

719
00:37:31,960 --> 00:37:34,040
Speaker 1: or this thing or that or whatever, because I'm a

720
00:37:34,080 --> 00:37:37,680
Speaker 1: pretty complicated dude. Like I'm again the regenerative agricultural world.

721
00:37:37,719 --> 00:37:40,319
Speaker 1: I'm building stuff for small farmers and stuff. Yeah it's

722
00:37:40,320 --> 00:37:44,200
Speaker 1: pretty complicated. Yeah yeah, I mean doing stuff in robotics

723
00:37:44,200 --> 00:37:48,440
Speaker 1: and stuff now and everything. But it's like I've seen

724
00:37:48,600 --> 00:37:52,000
Speaker 1: the I've seen the rise in the fall of a

725
00:37:52,040 --> 00:37:55,680
Speaker 1: lot of content creators too, and it is tragic to

726
00:37:55,719 --> 00:37:59,880
Speaker 1: see somebody put their self worth in really other people's

727
00:38:00,000 --> 00:38:04,320
Speaker 1: affirmation and and and I think that you really really

728
00:38:04,600 --> 00:38:07,400
Speaker 1: like owe it to yourself, especially in this digital age,

729
00:38:07,760 --> 00:38:11,200
Speaker 1: to do the work, figure out again those long term

730
00:38:11,239 --> 00:38:14,520
Speaker 1: goals and that will help you establish And that's you know,

731
00:38:14,600 --> 00:38:17,279
Speaker 1: I never knew my father, and so I felt like,

732
00:38:17,840 --> 00:38:19,880
Speaker 1: here we are unpacking a bunch of stuff on a podcast.

733
00:38:19,960 --> 00:38:25,040
Speaker 1: But you know, I found that psychologically speaking, one of

734
00:38:25,040 --> 00:38:27,759
Speaker 1: the reasons that made me an overperformer and everything that

735
00:38:27,800 --> 00:38:30,600
Speaker 1: I did. So that's exactly it. I was trying to

736
00:38:30,600 --> 00:38:33,800
Speaker 1: approve a male figure in my life or get the

737
00:38:34,520 --> 00:38:38,600
Speaker 1: affirmation from from them. So whether it was work in construction,

738
00:38:39,040 --> 00:38:43,080
Speaker 1: whether it was media executives, even you know, my business

739
00:38:43,160 --> 00:38:45,600
Speaker 1: partners and stuff like that, there was a subconscious thing

740
00:38:45,640 --> 00:38:48,359
Speaker 1: that I was always trying to prove myself. And then

741
00:38:48,560 --> 00:38:50,640
Speaker 1: you know, you take and you put that catalyst with

742
00:38:51,040 --> 00:38:53,439
Speaker 1: social media and again, I know, to the average person

743
00:38:53,560 --> 00:38:55,560
Speaker 1: is just going to sound weird. But like when you're

744
00:38:55,560 --> 00:38:58,480
Speaker 1: getting millions and millions of views, I just like, I

745
00:38:58,600 --> 00:39:00,840
Speaker 1: just walked away from it. You know, I talk about

746
00:39:00,960 --> 00:39:03,560
Speaker 1: I talk about a little bit in the book and that,

747
00:39:03,800 --> 00:39:07,279
Speaker 1: you know, I didn't want to make a big to

748
00:39:07,440 --> 00:39:11,440
Speaker 1: go away video or anything like that. And you know,

749
00:39:12,040 --> 00:39:14,600
Speaker 1: I understand why people do that and everything, but for me,

750
00:39:15,080 --> 00:39:17,520
Speaker 1: it felt like if I did that, for me personally,

751
00:39:17,600 --> 00:39:20,719
Speaker 1: it was like a heroin junkie going I'm going to

752
00:39:20,800 --> 00:39:22,880
Speaker 1: do an I'm going to do an epic dose and

753
00:39:22,920 --> 00:39:24,600
Speaker 1: then I'm going to rehab. I was like, no, I'm

754
00:39:24,640 --> 00:39:27,320
Speaker 1: just like, if I really do want to step away

755
00:39:27,320 --> 00:39:30,279
Speaker 1: from it and like only create content whenever I want

756
00:39:30,280 --> 00:39:32,400
Speaker 1: to create content just for the sake of doing a

757
00:39:32,440 --> 00:39:34,759
Speaker 1: cool video for whatever it is, then That's what I'm

758
00:39:34,760 --> 00:39:37,799
Speaker 1: going to do. And I did, like and it sucks, man,

759
00:39:37,920 --> 00:39:41,680
Speaker 1: Like you you see, you see how different people treat

760
00:39:41,760 --> 00:39:44,239
Speaker 1: you when you're not getting views or the things that

761
00:39:44,280 --> 00:39:47,480
Speaker 1: you're not invited to. And again but again, if my

762
00:39:47,760 --> 00:39:51,880
Speaker 1: if my my self worth was put into that, and

763
00:39:51,920 --> 00:39:56,680
Speaker 1: again that's kind of how I found that, you know,

764
00:39:56,760 --> 00:40:00,760
Speaker 1: that psychological hack and that I'm trying to please myself

765
00:40:00,760 --> 00:40:03,600
Speaker 1: fifteen thirty years from now, because that's the person I

766
00:40:03,640 --> 00:40:07,200
Speaker 1: need to be true to. You know, is that person

767
00:40:07,239 --> 00:40:10,240
Speaker 1: going to look back, you know, having kids and everything.

768
00:40:10,440 --> 00:40:12,279
Speaker 1: Am I doing them a disservice in the future and

769
00:40:12,280 --> 00:40:13,759
Speaker 1: stuff like that? And that's the person I'm trying to

770
00:40:13,760 --> 00:40:17,759
Speaker 1: be true to. I just feel like, you know, this

771
00:40:17,800 --> 00:40:20,520
Speaker 1: whole process with something that I feel like a lot

772
00:40:20,560 --> 00:40:22,759
Speaker 1: of people could benefit from. And if we're ultimately going

773
00:40:22,800 --> 00:40:27,080
Speaker 1: to shift the you know, the things that we need

774
00:40:27,120 --> 00:40:29,120
Speaker 1: to shift, I think it starts at an individual level,

775
00:40:29,480 --> 00:40:32,239
Speaker 1: and then once we you know, build up at a

776
00:40:32,239 --> 00:40:35,800
Speaker 1: community level and everything, you'll start seeing out's equal pounds

777
00:40:36,520 --> 00:40:40,960
Speaker 1: in society, and dude, I am. I am long community.

778
00:40:41,280 --> 00:40:43,759
Speaker 1: I think that so many people are hungry right now

779
00:40:43,800 --> 00:40:44,160
Speaker 1: for it.

780
00:40:44,360 --> 00:40:47,080
Speaker 3: They're a part of something, be.

781
00:40:47,080 --> 00:40:50,920
Speaker 1: It board game clubs, to CrossFit whatever. I feel like,

782
00:40:51,239 --> 00:40:54,880
Speaker 1: if there's not a resurgence already coming, there is a

783
00:40:55,000 --> 00:40:58,319
Speaker 1: tsunami coming with that, for sure.

784
00:40:58,920 --> 00:41:01,320
Speaker 2: I didn't tell you this that they Violet, my youngest,

785
00:41:01,400 --> 00:41:04,279
Speaker 2: she's seven, super inquisitive always.

786
00:41:04,520 --> 00:41:06,840
Speaker 3: Dad, did you grow up wanting to be a YouTuber?

787
00:41:07,640 --> 00:41:08,160
Speaker 3: That hurt me.

788
00:41:08,400 --> 00:41:14,120
Speaker 2: I was like, one, I'm not a YouTuber too, you know, yeah,

789
00:41:14,200 --> 00:41:15,879
Speaker 2: what we're gonna say, Sorry I cut you off.

790
00:41:17,560 --> 00:41:19,840
Speaker 4: Well, I think even what you just said, there's plenty

791
00:41:19,880 --> 00:41:23,680
Speaker 4: of people in the world, I would say, most people

792
00:41:23,800 --> 00:41:26,520
Speaker 4: who don't think thirty years from now, who's the person

793
00:41:26,560 --> 00:41:27,239
Speaker 4: that I want to be?

794
00:41:27,760 --> 00:41:27,960
Speaker 3: Right?

795
00:41:28,040 --> 00:41:31,040
Speaker 4: And if you have that and it drives your life,

796
00:41:31,040 --> 00:41:33,440
Speaker 4: then it's completely different. Right, or even sitting with your

797
00:41:33,440 --> 00:41:37,239
Speaker 4: family and having like a mission statement or whatever, say hey,

798
00:41:37,320 --> 00:41:39,120
Speaker 4: our family is this you know what I mean?

799
00:41:39,120 --> 00:41:41,080
Speaker 3: The like my.

800
00:41:41,080 --> 00:41:43,440
Speaker 4: Past, we've we've always taught people to do that. But

801
00:41:43,520 --> 00:41:45,879
Speaker 4: of course, like if you have the end goal in mind,

802
00:41:45,920 --> 00:41:48,040
Speaker 4: I know you talk about not having a dad, which

803
00:41:48,640 --> 00:41:52,160
Speaker 4: probably also shapes how you want to be a dad, right,

804
00:41:52,280 --> 00:41:55,880
Speaker 4: and then even that once you have kids, then along

805
00:41:55,960 --> 00:41:58,120
Speaker 4: that journey is like, Okay, I know this is the

806
00:41:58,200 --> 00:42:00,640
Speaker 4: kind of dad I want to be, and that helps

807
00:42:00,680 --> 00:42:03,880
Speaker 4: you along the way. Whereas people who don't have a dad,

808
00:42:04,400 --> 00:42:06,839
Speaker 4: that's how you get sucked, Like we talked about the

809
00:42:07,000 --> 00:42:10,360
Speaker 4: Dale Earnhard documentary, like, and you get sucked into just

810
00:42:10,400 --> 00:42:13,920
Speaker 4: how your dad was because you don't have that full

811
00:42:13,960 --> 00:42:16,440
Speaker 4: outlook on your life, which is really cool to have.

812
00:42:17,160 --> 00:42:17,600
Speaker 1: Uh.

813
00:42:17,680 --> 00:42:19,839
Speaker 4: But with that, I know you talked about some things,

814
00:42:19,840 --> 00:42:21,799
Speaker 4: but what about just total detox.

815
00:42:21,960 --> 00:42:23,440
Speaker 1: Right, Like we talked.

816
00:42:23,200 --> 00:42:27,520
Speaker 4: About hunting, spending time away h even you touched on archery,

817
00:42:27,560 --> 00:42:29,800
Speaker 4: which I think a lot of times that's why people

818
00:42:30,040 --> 00:42:33,240
Speaker 4: like archery, because even if it's just for that twenty

819
00:42:33,320 --> 00:42:36,480
Speaker 4: seconds before you release or before you punch your trigger,

820
00:42:38,480 --> 00:42:41,160
Speaker 4: like all your focus is literally just on one thing,

821
00:42:41,239 --> 00:42:43,239
Speaker 4: or even when we had Joel here, you know, like

822
00:42:43,680 --> 00:42:47,000
Speaker 4: all your focus is just on the release and all that.

823
00:42:47,160 --> 00:42:47,560
Speaker 3: So just.

824
00:42:49,040 --> 00:42:52,040
Speaker 4: Because the reality is maybe most hunters like it's great

825
00:42:52,080 --> 00:42:55,080
Speaker 4: to have that detox, but probably the amount of times

826
00:42:55,120 --> 00:42:57,799
Speaker 4: you spend in the woods is not enough for the year. Right,

827
00:42:57,840 --> 00:43:02,200
Speaker 4: You have these to the end of August, so what

828
00:43:02,239 --> 00:43:03,280
Speaker 4: do you do in that time?

829
00:43:03,480 --> 00:43:07,640
Speaker 1: That's also just practical. So going through most of the research,

830
00:43:08,120 --> 00:43:13,440
Speaker 1: specifically doctor and Olimke and some of these other studies

831
00:43:13,440 --> 00:43:16,240
Speaker 1: would would say thirty to forty days is a typical

832
00:43:17,280 --> 00:43:23,560
Speaker 1: kind of detox duration before you reset your dopaminergic system

833
00:43:22,320 --> 00:43:26,520
Speaker 1: to baseline, So you'll have to go through the withdrawal

834
00:43:26,760 --> 00:43:29,960
Speaker 1: phase of just like any other addiction. Correct, correct, and

835
00:43:30,520 --> 00:43:35,799
Speaker 1: you don't realize the impulse of that. That's exactly a text, yeah,

836
00:43:36,040 --> 00:43:39,160
Speaker 1: and it's constantly happening. So that's contact switching right for me.

837
00:43:40,040 --> 00:43:41,839
Speaker 1: That's why I was so stoked that we were doing

838
00:43:41,880 --> 00:43:46,920
Speaker 1: this this morning, because I am cognitively like a game.

839
00:43:47,080 --> 00:43:51,040
Speaker 1: First thing in the morning, about two three o'clock, I am,

840
00:43:51,320 --> 00:43:55,640
Speaker 1: I have so much cognitive atrophy from just contact switching,

841
00:43:55,760 --> 00:43:58,480
Speaker 1: all the different things, little conversations that come up and everything.

842
00:43:58,520 --> 00:44:01,560
Speaker 1: But it again, this is one of those things it's very,

843
00:44:01,680 --> 00:44:06,200
Speaker 1: very hard to do a complete detox with because it's

844
00:44:06,200 --> 00:44:08,640
Speaker 1: so ingrained in our society and so many different ways.

845
00:44:08,640 --> 00:44:10,360
Speaker 1: If you can, that's awesome.

846
00:44:10,640 --> 00:44:12,680
Speaker 4: Well, and even say, if you run a business like

847
00:44:12,719 --> 00:44:15,920
Speaker 4: it's part it's a it's part of it, right, like

848
00:44:15,960 --> 00:44:16,960
Speaker 4: you have to have it.

849
00:44:17,040 --> 00:44:20,120
Speaker 1: So I think you would have to establish some very

850
00:44:20,160 --> 00:44:22,520
Speaker 1: clear boundaries and what that's going to look like in

851
00:44:22,560 --> 00:44:25,920
Speaker 1: your quote unquote detox phase. Again, this is where it

852
00:44:25,960 --> 00:44:29,399
Speaker 1: gets kind of gray depending on the person it may mean.

853
00:44:29,520 --> 00:44:32,000
Speaker 1: And again I know this is a luxury, but if

854
00:44:32,040 --> 00:44:35,160
Speaker 1: you can get a second phone, I film that there

855
00:44:35,160 --> 00:44:39,440
Speaker 1: are a number of ways to introduce friction. So I

856
00:44:39,520 --> 00:44:43,200
Speaker 1: removed social media from my mobile app, or I'd only

857
00:44:43,280 --> 00:44:45,400
Speaker 1: do it from the desktop. Now, again, this is one

858
00:44:45,440 --> 00:44:48,680
Speaker 1: of those frustrating things where I'm going to deviate here

859
00:44:48,719 --> 00:44:52,480
Speaker 1: a little bit, but you know the again looking at

860
00:44:52,640 --> 00:44:58,000
Speaker 1: the various ways that they distribute content and the preferential

861
00:44:58,160 --> 00:45:01,160
Speaker 1: treatment based off of the metadata the post. So if

862
00:45:01,160 --> 00:45:03,800
Speaker 1: it came from desktop versus mobile, what type of device

863
00:45:03,840 --> 00:45:06,000
Speaker 1: it is. Even to this point, I have I think

864
00:45:06,120 --> 00:45:08,719
Speaker 1: a couple hundred AI influencers that I've been building over

865
00:45:08,760 --> 00:45:14,319
Speaker 1: the last two years, and I randomize the metadata so

866
00:45:14,360 --> 00:45:18,200
Speaker 1: it's like an iPhone or a Galaxy, different focal links,

867
00:45:18,239 --> 00:45:21,520
Speaker 1: and I see how it impacts the distribution on it.

868
00:45:21,600 --> 00:45:24,160
Speaker 1: So I know that you know it's going to be

869
00:45:24,200 --> 00:45:30,280
Speaker 1: hard for people not to upload on a mobile device,

870
00:45:30,280 --> 00:45:32,000
Speaker 1: So if you can get an extra one, that'd be great.

871
00:45:32,400 --> 00:45:37,160
Speaker 1: Separate it from your personal line, right, and I put

872
00:45:37,200 --> 00:45:39,040
Speaker 1: mine in gray scale mode. I put a Matt filter

873
00:45:39,080 --> 00:45:42,120
Speaker 1: on it so it looks like an e inc. There's

874
00:45:42,160 --> 00:45:44,719
Speaker 1: all these different ways to introduce friction. If you can

875
00:45:44,760 --> 00:45:47,720
Speaker 1: do a detox, that is really the way to reset

876
00:45:47,760 --> 00:45:52,200
Speaker 1: the dopaminergic threshold or your baseline in that sense. Thirty

877
00:45:52,239 --> 00:45:55,799
Speaker 1: to forty days is historically what it takes. It could

878
00:45:55,800 --> 00:45:59,960
Speaker 1: be longer depending on your level of addiction or compulsion.

879
00:46:00,600 --> 00:46:02,520
Speaker 1: And again, these are the things that I like, I

880
00:46:02,600 --> 00:46:05,919
Speaker 1: definitely want to emphasize, is you know, if you have

881
00:46:06,080 --> 00:46:10,319
Speaker 1: a real, real problem, you should seek professional high.

882
00:46:10,360 --> 00:46:11,759
Speaker 4: I don't know if you have a real problem.

883
00:46:11,800 --> 00:46:15,759
Speaker 1: Well, I mean, man, this is such a loaded, a

884
00:46:15,800 --> 00:46:20,320
Speaker 1: loaded because the research and everything we were going through.

885
00:46:21,360 --> 00:46:24,319
Speaker 1: I was fortunate enough to be able to hire some uh,

886
00:46:24,440 --> 00:46:27,400
Speaker 1: you know, people to help out as far as researchers

887
00:46:27,400 --> 00:46:32,920
Speaker 1: and everything we're concerned. But from pornography to you know,

888
00:46:33,080 --> 00:46:36,839
Speaker 1: just social media and like you know, people just their

889
00:46:36,880 --> 00:46:39,560
Speaker 1: motivation and life and all these different things, it's like

890
00:46:39,800 --> 00:46:42,400
Speaker 1: it's very hard. You might need somebody to help you

891
00:46:42,520 --> 00:46:47,759
Speaker 1: objectively assess your issues. So I would I would say

892
00:46:47,760 --> 00:46:50,000
Speaker 1: you might want to seek professional help if that's if

893
00:46:50,000 --> 00:46:52,960
Speaker 1: you find that you can't go through a detox phase

894
00:46:53,000 --> 00:46:55,840
Speaker 1: once you've established some clear boundaries, maybe it is you

895
00:46:55,920 --> 00:47:00,440
Speaker 1: need some some actual guidance from somebody or even at

896
00:47:00,440 --> 00:47:04,319
Speaker 1: some point maybe even a medical and intervision in some way,

897
00:47:04,560 --> 00:47:07,520
Speaker 1: shape or form.

898
00:47:07,640 --> 00:47:11,000
Speaker 4: I know, for me, I can't have Twitter on my phone. Yeah,

899
00:47:11,160 --> 00:47:14,240
Speaker 4: so I don't do Twitter at all, and then.

900
00:47:14,360 --> 00:47:16,839
Speaker 3: I got really bad during the election on Twitter. Now

901
00:47:16,840 --> 00:47:19,799
Speaker 3: I don't ever go to Twitter x X. Yeah.

902
00:47:19,960 --> 00:47:24,000
Speaker 4: Yeah, nor I don't have TikTok because I'm too old too.

903
00:47:25,080 --> 00:47:30,120
Speaker 4: And then really my morning routine is I do pick

904
00:47:30,200 --> 00:47:32,759
Speaker 4: up my phone just because the first thing I do

905
00:47:32,920 --> 00:47:36,640
Speaker 4: is go to the bathroom. But after that I do

906
00:47:36,760 --> 00:47:37,479
Speaker 4: try to sit.

907
00:47:38,480 --> 00:47:40,040
Speaker 1: Where's your phone where you're sleeping?

908
00:47:40,920 --> 00:47:43,480
Speaker 4: Well that's tricky, so it is next to me because

909
00:47:43,480 --> 00:47:49,480
Speaker 4: I use the noise, so I don't, so my phone

910
00:47:50,000 --> 00:47:53,680
Speaker 4: goes do not disturb at eight o'clock. So I really

911
00:47:54,040 --> 00:47:54,760
Speaker 4: from eight.

912
00:47:54,680 --> 00:47:58,520
Speaker 1: On you're still I'm not okay, okay, no, it's.

913
00:47:58,440 --> 00:47:59,359
Speaker 3: Usually up mine.

914
00:47:59,400 --> 00:48:01,960
Speaker 4: I don't keep it, but I do just.

915
00:48:01,880 --> 00:48:04,120
Speaker 1: For the noise. Right, Well, I can help you solve

916
00:48:04,160 --> 00:48:04,640
Speaker 1: that problem.

917
00:48:04,719 --> 00:48:07,040
Speaker 4: Then can you help my wife be able to turn

918
00:48:07,080 --> 00:48:08,759
Speaker 4: the TV off? Because that's why I need the noise.

919
00:48:08,760 --> 00:48:14,520
Speaker 1: So growing up here in Tennessee, I developed a very

920
00:48:14,560 --> 00:48:19,120
Speaker 1: bad habit. We didn't have central heat and air, and

921
00:48:19,200 --> 00:48:22,719
Speaker 1: so I had a box fan in my bedroom. Old

922
00:48:22,840 --> 00:48:30,160
Speaker 1: are you all right? We had electricity. It's just like

923
00:48:30,239 --> 00:48:33,799
Speaker 1: we we didn't want for anything, but we weren't.

924
00:48:33,640 --> 00:48:37,759
Speaker 4: You know, uh, saving money on the electric Yeah.

925
00:48:38,280 --> 00:48:40,880
Speaker 1: Uh. So I had a box fan growing up, and

926
00:48:41,040 --> 00:48:45,120
Speaker 1: that'd be something that carried through adulthood. So like whenever,

927
00:48:45,280 --> 00:48:49,759
Speaker 1: even whenever I was doing media and everything, my producers

928
00:48:50,000 --> 00:48:52,919
Speaker 1: anytime we'd travel, I would have them get a box

929
00:48:52,960 --> 00:48:55,200
Speaker 1: fan at Walmart and have it my hotel room. Or

930
00:48:55,239 --> 00:48:58,000
Speaker 1: then when Amazon came around, I would just Amazon one.

931
00:48:58,360 --> 00:49:03,360
Speaker 1: And there's a company this isn't no affiliation with, but Snooze.

932
00:49:03,640 --> 00:49:06,919
Speaker 1: They're like about this big and there are a mechanical

933
00:49:07,360 --> 00:49:12,799
Speaker 1: white noise machine that's a fan. I can't do iPhones

934
00:49:12,960 --> 00:49:18,479
Speaker 1: because the digital frequency that is exactly the same.

935
00:49:18,800 --> 00:49:22,959
Speaker 3: That's as soon as I hear the loop, I can't

936
00:49:23,280 --> 00:49:24,440
Speaker 3: I wake up.

937
00:49:25,400 --> 00:49:29,560
Speaker 1: So the short term, if for some reason I forget

938
00:49:29,719 --> 00:49:33,359
Speaker 1: my Snooze because it'll fit in a backpack, super great.

939
00:49:34,239 --> 00:49:35,359
Speaker 3: Yeah, get it. Get it.

940
00:49:37,800 --> 00:49:39,360
Speaker 1: The hack for that is you can if you have

941
00:49:39,440 --> 00:49:44,640
Speaker 1: YouTube Premium. There's creators who have recorded like a fan

942
00:49:44,800 --> 00:49:47,760
Speaker 1: for like eight ten hours and I just download that video.

943
00:49:48,360 --> 00:49:51,359
Speaker 1: There's no loop, that's exactly it. Right, Yeah, so I

944
00:49:51,400 --> 00:49:54,640
Speaker 1: got I guess I'm digressing so much here. I'm in

945
00:49:55,280 --> 00:49:58,319
Speaker 1: dis Yeah. I don't even know where I was going.

946
00:49:58,640 --> 00:50:01,560
Speaker 1: I was bringing up the fan situation. Oh you your

947
00:50:01,560 --> 00:50:06,920
Speaker 1: bedside table. So for me, I think a really meaningful

948
00:50:07,080 --> 00:50:10,520
Speaker 1: friction point for people specifically around the home is taking

949
00:50:10,640 --> 00:50:13,920
Speaker 1: and having a charge station by the front door for

950
00:50:14,000 --> 00:50:16,200
Speaker 1: your phone and you plug it in when you get home,

951
00:50:16,400 --> 00:50:18,760
Speaker 1: and so you can hear if you get a phone

952
00:50:18,760 --> 00:50:21,440
Speaker 1: call or a text message if you're worried about emergencies

953
00:50:21,520 --> 00:50:24,040
Speaker 1: or something like that. Because everybody uses that excuse, but

954
00:50:24,120 --> 00:50:25,799
Speaker 1: I think you will find more often than not, when

955
00:50:25,800 --> 00:50:29,000
Speaker 1: you're sitting on the couch watching TV or eating dinner,

956
00:50:29,040 --> 00:50:31,880
Speaker 1: you're you're checking your phone and again, ounces equal pounds.

957
00:50:32,080 --> 00:50:34,440
Speaker 1: If you can start to remove that, you're going to

958
00:50:34,560 --> 00:50:38,640
Speaker 1: notice a withdrawal face because that compulsion's kind of going

959
00:50:38,640 --> 00:50:41,799
Speaker 1: away and everything, and again, everybody's circumstances different. I'm not

960
00:50:41,800 --> 00:50:43,440
Speaker 1: trying to tell people they have to abstain, but like,

961
00:50:43,480 --> 00:50:45,480
Speaker 1: if you can get it out of the bedroom, I

962
00:50:45,480 --> 00:50:47,520
Speaker 1: think a lot of sleep scientists will even tell you

963
00:50:47,840 --> 00:50:51,840
Speaker 1: that is a way better way to get deep sleep.

964
00:50:52,560 --> 00:50:55,200
Speaker 1: You know, say what you want about eight sleep. I'm

965
00:50:55,239 --> 00:50:57,360
Speaker 1: not you know, I'm not the biggest fan of subscription

966
00:50:57,719 --> 00:51:03,000
Speaker 1: eight sleep, oh, subscription furniture. But but you know, if

967
00:51:03,000 --> 00:51:04,919
Speaker 1: you have a chili pad or something like that, there

968
00:51:05,360 --> 00:51:10,600
Speaker 1: yeah cooling, cooling, cooling your your bed. Yeah, so I

969
00:51:10,640 --> 00:51:12,520
Speaker 1: have a in my camper right now, I have a

970
00:51:13,000 --> 00:51:15,400
Speaker 1: chili pad because it's like a twin mattress and eight

971
00:51:15,440 --> 00:51:18,640
Speaker 1: slick doesn't have, you know, optimize your sleep. For me,

972
00:51:18,719 --> 00:51:21,759
Speaker 1: I prioritize certain things, right, So sleep's number one, Uh,

973
00:51:21,760 --> 00:51:26,319
Speaker 1: fitness and diets underneath that of course, relationships and everything else.

974
00:51:26,320 --> 00:51:30,000
Speaker 1: But it introduced friction to your consumed experience. That's the

975
00:51:30,000 --> 00:51:31,399
Speaker 1: only thing I would say, is like, if you're doing

976
00:51:31,440 --> 00:51:33,600
Speaker 1: the work and you establish those boundaries, or you know

977
00:51:33,800 --> 00:51:37,040
Speaker 1: you're you're the things that you value or you you

978
00:51:37,080 --> 00:51:39,759
Speaker 1: want out of life, you should be able to objectively

979
00:51:39,800 --> 00:51:41,759
Speaker 1: say that's a problem if it is or it isn't,

980
00:51:41,800 --> 00:51:41,960
Speaker 1: you know.

981
00:51:42,520 --> 00:51:45,560
Speaker 2: I one thing I don't like about three or four

982
00:51:45,600 --> 00:51:48,640
Speaker 2: years ago, no phone by the bed. I did it

983
00:51:48,680 --> 00:51:51,200
Speaker 2: in the in the bathroom, but now it's like underneath

984
00:51:51,239 --> 00:51:54,280
Speaker 2: the bed, and I don't even it's not a problem whatsoever.

985
00:51:54,600 --> 00:51:57,480
Speaker 2: And then one thing I did was I only if

986
00:51:57,520 --> 00:51:59,000
Speaker 2: I was going to use my phone, I put it

987
00:51:59,080 --> 00:52:01,759
Speaker 2: on the counter by the fridge right there, so you're

988
00:52:01,800 --> 00:52:05,040
Speaker 2: like awkwardly, you like, you know, you're on your phone

989
00:52:05,160 --> 00:52:08,560
Speaker 2: and you're standing and it stays right there after like

990
00:52:08,640 --> 00:52:11,480
Speaker 2: four o'clock. And and that was an eye opener. And

991
00:52:11,520 --> 00:52:13,160
Speaker 2: I go through phases where I'm like, oh crap, I

992
00:52:13,160 --> 00:52:15,080
Speaker 2: got to get back to doing that because it has

993
00:52:15,120 --> 00:52:16,839
Speaker 2: started leaking. You know, We've had a lot of stuff

994
00:52:16,880 --> 00:52:19,280
Speaker 2: going on in the background in the last couple of months,

995
00:52:19,280 --> 00:52:21,680
Speaker 2: but that was like that's something talking.

996
00:52:21,680 --> 00:52:22,759
Speaker 3: I'm like, I need to get back to that.

997
00:52:22,680 --> 00:52:25,439
Speaker 1: Where say it's an athlete that's a competitive edge too. Yeah,

998
00:52:25,600 --> 00:52:29,000
Speaker 1: stay because because your focus, Like just think about that

999
00:52:29,040 --> 00:52:33,640
Speaker 1: from an athlete's perspective, if your focus has shifted any

1000
00:52:33,880 --> 00:52:37,480
Speaker 1: during some type of training protocol, like you're not giving

1001
00:52:37,480 --> 00:52:38,720
Speaker 1: it everything that you need.

1002
00:52:38,680 --> 00:52:41,239
Speaker 2: Right, So yeah, that's a good good way to look

1003
00:52:41,280 --> 00:52:42,799
Speaker 2: at it. But yeah, you have that one spot where

1004
00:52:42,800 --> 00:52:45,799
Speaker 2: your phone stays and it's not a comfortable spot. It's

1005
00:52:45,800 --> 00:52:47,719
Speaker 2: not like uncomfortable, but I have to be standing and

1006
00:52:47,760 --> 00:52:50,360
Speaker 2: it stays right there on the thing on the counter.

1007
00:52:50,440 --> 00:52:53,640
Speaker 3: And so yeah, so.

1008
00:52:53,719 --> 00:52:55,880
Speaker 1: You say you have you like the idea of mission

1009
00:52:55,880 --> 00:52:58,000
Speaker 1: statements if you don't mind me asking, like, do you

1010
00:52:58,040 --> 00:53:00,279
Speaker 1: have like what are some mission statements? Yeah, I'll give

1011
00:53:00,280 --> 00:53:03,640
Speaker 1: you an example. So my software company or my incubator

1012
00:53:03,680 --> 00:53:06,399
Speaker 1: or whatever, it's build like humanity depends on it. So

1013
00:53:06,560 --> 00:53:10,600
Speaker 1: everything that we do when we're we're building products is

1014
00:53:10,640 --> 00:53:14,400
Speaker 1: focused on these are the things that we feel are

1015
00:53:15,120 --> 00:53:18,800
Speaker 1: dire importance. Like, so one of the things we're building

1016
00:53:18,880 --> 00:53:21,840
Speaker 1: is trying to help small farmers compete with big a scale.

1017
00:53:21,880 --> 00:53:23,520
Speaker 1: We could get into that if you wanted to, but

1018
00:53:23,840 --> 00:53:27,399
Speaker 1: I'm curious if you have any mission statements or Yeah, I.

1019
00:53:27,320 --> 00:53:31,319
Speaker 4: Think just more so words like and rich can share

1020
00:53:31,400 --> 00:53:34,120
Speaker 4: even like mayhem stuff, but I mean for our family,

1021
00:53:34,160 --> 00:53:36,279
Speaker 4: like grateful is one of them, just because I think

1022
00:53:36,320 --> 00:53:39,479
Speaker 4: that it offsets plenty of things. You know, like even

1023
00:53:39,880 --> 00:53:42,560
Speaker 4: you read the Bible, there's plenty of verses about thankfulness

1024
00:53:42,600 --> 00:53:45,480
Speaker 4: and how you should like enter his gates with praise

1025
00:53:45,520 --> 00:53:48,719
Speaker 4: and things like that. So I think if it's that important,

1026
00:53:48,800 --> 00:53:51,680
Speaker 4: if that's how you enter, then there's probably something to it.

1027
00:53:51,760 --> 00:53:56,160
Speaker 4: So my kids definitely do not live by that often,

1028
00:53:56,920 --> 00:53:57,680
Speaker 4: but you.

1029
00:53:57,640 --> 00:53:59,279
Speaker 1: Know, and I'll come back to it.

1030
00:53:59,360 --> 00:54:02,880
Speaker 4: Yeah, I try to practice it, like even like to

1031
00:54:02,920 --> 00:54:05,279
Speaker 4: be honest, Like there's times when I've like on a

1032
00:54:05,400 --> 00:54:07,560
Speaker 4: rich and said hey, dude, like thanks for the opportunity,

1033
00:54:07,560 --> 00:54:10,479
Speaker 4: And it's probably a bit awkward because most people don't

1034
00:54:10,520 --> 00:54:13,399
Speaker 4: act that way. But like I I've also I worked

1035
00:54:13,440 --> 00:54:15,759
Speaker 4: at a church for twenty years, so it was more

1036
00:54:15,840 --> 00:54:21,719
Speaker 4: practice in that setting. But to me, if if you're like,

1037
00:54:21,920 --> 00:54:25,520
Speaker 4: if you do that to your employer or anyone. For one,

1038
00:54:25,600 --> 00:54:27,800
Speaker 4: it lets them know that you are at least thankful

1039
00:54:27,840 --> 00:54:31,480
Speaker 4: for an opportunity, right, and then it in my mind,

1040
00:54:31,760 --> 00:54:35,319
Speaker 4: it keeps my perspective the right way, because anybody's replaceable,

1041
00:54:35,480 --> 00:54:38,520
Speaker 4: even in a company. Right, So if if you're thankful

1042
00:54:38,640 --> 00:54:41,160
Speaker 4: just for an opportunity of or taking a chance on

1043
00:54:41,280 --> 00:54:44,439
Speaker 4: me or anything like that, then that that lets them

1044
00:54:44,600 --> 00:54:48,080
Speaker 4: know that I have the right perspective. And honestly, I'm

1045
00:54:48,080 --> 00:54:51,279
Speaker 4: not full of myself, like it keeps it keep If

1046
00:54:51,320 --> 00:54:54,239
Speaker 4: I'm thankful, then it also keeps me humble. Yeah, you know,

1047
00:54:54,400 --> 00:54:57,080
Speaker 4: so that is one thing we try to practice.

1048
00:54:57,320 --> 00:54:58,840
Speaker 1: Be the change that you want to be. And I

1049
00:54:58,840 --> 00:55:01,800
Speaker 1: think you're doing that right because everybody wants to work

1050
00:55:02,000 --> 00:55:06,160
Speaker 1: with people that enjoy what they do. And you know,

1051
00:55:06,239 --> 00:55:10,640
Speaker 1: I think that a lot of companies will tell you

1052
00:55:10,280 --> 00:55:14,680
Speaker 1: they take out or you know, the few employees they

1053
00:55:14,680 --> 00:55:17,040
Speaker 1: give them the opportunity, like they'll even say, like the

1054
00:55:17,640 --> 00:55:21,840
Speaker 1: COVID uh kind of like, hey, well, you know, give you.

1055
00:55:22,280 --> 00:55:24,160
Speaker 1: Coinbase was a great example where it's like, hey, if

1056
00:55:24,160 --> 00:55:26,840
Speaker 1: you want to resign, we'll give you a comp package

1057
00:55:26,840 --> 00:55:28,719
Speaker 1: of like three months or something like that. For the

1058
00:55:28,719 --> 00:55:32,560
Speaker 1: people who didn't like Brian Armstrong stance on Hey, look,

1059
00:55:32,600 --> 00:55:39,680
Speaker 1: we're we're focused on crypto and you know, global infrastructure

1060
00:55:40,000 --> 00:55:42,960
Speaker 1: like the new era of payment mechanisms and empowering the

1061
00:55:42,960 --> 00:55:46,560
Speaker 1: individual and everything else. Uh, And we're not you know,

1062
00:55:46,680 --> 00:55:51,040
Speaker 1: we don't have any other focus ideology, ideologically or you know,

1063
00:55:51,080 --> 00:55:54,040
Speaker 1: whatever things that you participate in outside of you know,

1064
00:55:54,040 --> 00:55:57,920
Speaker 1: we support you having and exercising your free speech and

1065
00:55:58,239 --> 00:56:00,160
Speaker 1: whatever it is that you're passionate about, but we're not

1066
00:56:00,200 --> 00:56:02,000
Speaker 1: going to do it. And people didn't like that within

1067
00:56:02,040 --> 00:56:04,600
Speaker 1: the company. And so you could say that there's there's

1068
00:56:05,360 --> 00:56:10,719
Speaker 1: you know, a level of toxic behavior or people that

1069
00:56:10,800 --> 00:56:13,200
Speaker 1: just aren't grateful for whatever it is. And if you

1070
00:56:13,440 --> 00:56:16,600
Speaker 1: trim that fat I think you'll find, more often than not,

1071
00:56:17,040 --> 00:56:19,680
Speaker 1: historically a lot of these companies have been better for that.

1072
00:56:20,000 --> 00:56:23,080
Speaker 1: Give them the comp package to to exit and uh,

1073
00:56:23,360 --> 00:56:27,120
Speaker 1: and then you'll find you have a lot more happy employees.

1074
00:56:27,160 --> 00:56:29,400
Speaker 1: But then I put it back on myself. It's like

1075
00:56:29,719 --> 00:56:32,080
Speaker 1: am I being? Am I being the employee that I

1076
00:56:32,120 --> 00:56:34,759
Speaker 1: want to work with? And I agree with you there

1077
00:56:34,840 --> 00:56:37,840
Speaker 1: that gratitude like thanks, rich, I appreciate you having me

1078
00:56:37,880 --> 00:56:39,200
Speaker 1: on today, and like like.

1079
00:56:39,239 --> 00:56:42,080
Speaker 4: Yeah, that one thing we also put in place was

1080
00:56:42,120 --> 00:56:45,120
Speaker 4: even writing it. So even like thank you notes was.

1081
00:56:45,120 --> 00:56:46,240
Speaker 3: A big deal. It's huge.

1082
00:56:46,440 --> 00:56:48,759
Speaker 4: It's because if you take the time to write it,

1083
00:56:48,760 --> 00:56:51,399
Speaker 4: it's even like says more you know what I mean,

1084
00:56:51,480 --> 00:56:54,719
Speaker 4: which haven't really put in place at Mayhem yet, but

1085
00:56:55,719 --> 00:56:57,759
Speaker 4: like I got a thank you note for one of

1086
00:56:58,320 --> 00:57:00,840
Speaker 4: a guy who volunteered with me at the church. He

1087
00:57:00,960 --> 00:57:03,319
Speaker 4: like mailed it to me, you know, and like I

1088
00:57:03,360 --> 00:57:06,560
Speaker 4: am not a words of affirmation person whatsoever, you know,

1089
00:57:06,640 --> 00:57:08,840
Speaker 4: so even to be that way as a stretch, but

1090
00:57:08,960 --> 00:57:12,080
Speaker 4: I know what it does for me. But even to

1091
00:57:12,239 --> 00:57:15,040
Speaker 4: hear those things, even though I'm not words of affirmation, like,

1092
00:57:15,080 --> 00:57:17,160
Speaker 4: it still does, like like you want to know you

1093
00:57:17,200 --> 00:57:19,640
Speaker 4: made a difference in people's lives at the of the day, right,

1094
00:57:20,080 --> 00:57:22,800
Speaker 4: So I think just things like that does go a

1095
00:57:22,840 --> 00:57:26,840
Speaker 4: long way, no matter whatever person you are, No however

1096
00:57:26,880 --> 00:57:29,840
Speaker 4: awkward it is to say here anything like, it's just

1097
00:57:29,880 --> 00:57:31,080
Speaker 4: a good practice.

1098
00:57:30,680 --> 00:57:34,360
Speaker 1: Well I mean to say and also to receive. So

1099
00:57:34,880 --> 00:57:37,560
Speaker 1: being that we are talking and knowing that there are

1100
00:57:37,560 --> 00:57:40,120
Speaker 1: people listening, I would I would encourage if you take

1101
00:57:40,160 --> 00:57:45,240
Speaker 1: anything away from it today, do that, like take five

1102
00:57:45,280 --> 00:57:49,280
Speaker 1: minutes write a note to somebody in your life, friend,

1103
00:57:49,320 --> 00:57:52,480
Speaker 1: family member, and just tell them thank you. Drop it

1104
00:57:52,560 --> 00:57:54,800
Speaker 1: the mail. Like it's hard not to get emotional right

1105
00:57:54,800 --> 00:57:58,000
Speaker 1: now because it just feels so much gratitude in that,

1106
00:57:58,120 --> 00:58:00,840
Speaker 1: like just thinking of all the people in my life. Uh,

1107
00:58:01,120 --> 00:58:03,840
Speaker 1: And I encourage everyone just like, if you take anything

1108
00:58:03,840 --> 00:58:06,880
Speaker 1: from that and this conversation today, just do that one

1109
00:58:06,920 --> 00:58:10,840
Speaker 1: thing and just see how it like causes a slight

1110
00:58:10,880 --> 00:58:13,800
Speaker 1: shift and again ounces equal pounds. If you're able to

1111
00:58:13,960 --> 00:58:17,760
Speaker 1: take and uh, implement a lot of these things on

1112
00:58:17,840 --> 00:58:20,760
Speaker 1: a regular basis, you're gonna find yourself way happier and

1113
00:58:20,800 --> 00:58:24,000
Speaker 1: the people around you way happier. So be the change. Yeah,

1114
00:58:24,400 --> 00:58:26,840
Speaker 1: be the change that you want to see for sure.

1115
00:58:27,720 --> 00:58:30,200
Speaker 2: I don't know to ask ask him for his one takeaway.

1116
00:58:30,240 --> 00:58:32,120
Speaker 2: That's usually like the end. I'm like, hey, what's your

1117
00:58:32,120 --> 00:58:32,600
Speaker 2: one takeaway?

1118
00:58:32,640 --> 00:58:33,720
Speaker 3: There? It is gratitude.

1119
00:58:33,800 --> 00:58:36,520
Speaker 2: Yeah, Man, I think a lot of this is you know,

1120
00:58:36,560 --> 00:58:38,680
Speaker 2: we didn't we haven't talked a ton about hunting and

1121
00:58:38,720 --> 00:58:41,720
Speaker 2: how it applies. But man, anybody who's been out west

1122
00:58:41,840 --> 00:58:43,880
Speaker 2: or even going on a you know, a white tail

1123
00:58:43,960 --> 00:58:45,960
Speaker 2: or any type of hunt that you're in the woods

1124
00:58:46,000 --> 00:58:48,480
Speaker 2: for a long day or multiple days and you.

1125
00:58:48,480 --> 00:58:51,880
Speaker 4: Start, in fact, sitting on a deer stand all day

1126
00:58:52,920 --> 00:58:57,360
Speaker 4: is harder, right, it's way. Uh, it's not physically.

1127
00:58:57,480 --> 00:58:58,440
Speaker 3: I'm just physically.

1128
00:58:58,440 --> 00:59:00,840
Speaker 4: We had we have this, but for the detox, A

1129
00:59:01,160 --> 00:59:05,960
Speaker 4: detox part of it is just sitting there doing nothing,

1130
00:59:06,120 --> 00:59:09,560
Speaker 4: whereas at least Western you are walking and things, so

1131
00:59:09,640 --> 00:59:11,760
Speaker 4: it's a bit easier because you're going somewhere.

1132
00:59:12,320 --> 00:59:14,400
Speaker 2: We have this discussion because we have a buddy that's

1133
00:59:14,400 --> 00:59:18,360
Speaker 2: a hard tale or Hardtale, hard hardcore white tail guy,

1134
00:59:18,360 --> 00:59:24,120
Speaker 2: and and he says it's harder than hunting out West.

1135
00:59:24,240 --> 00:59:25,200
Speaker 4: The detox part.

1136
00:59:25,320 --> 00:59:27,480
Speaker 3: I will say, yeah, you can't just sit.

1137
00:59:28,360 --> 00:59:30,360
Speaker 2: I will say, you know, like me and Scott hunted

1138
00:59:30,360 --> 00:59:32,080
Speaker 2: a lot last year together and we were in the

1139
00:59:32,080 --> 00:59:32,640
Speaker 2: same tree.

1140
00:59:32,920 --> 00:59:33,600
Speaker 3: That was fine.

1141
00:59:33,680 --> 00:59:35,800
Speaker 2: Like if you got one other person and I lose

1142
00:59:35,880 --> 00:59:37,760
Speaker 2: my mind when I'm sitting by myself.

1143
00:59:38,320 --> 00:59:41,640
Speaker 1: Intand who's got a squirrel over here barking at you?

1144
00:59:43,720 --> 00:59:43,800
Speaker 3: Ye?

1145
00:59:44,280 --> 00:59:46,080
Speaker 2: So man, I think, yeah, I think there's so many

1146
00:59:46,080 --> 00:59:50,000
Speaker 2: parallels of one being disconnected, but also just the you

1147
00:59:50,000 --> 00:59:53,640
Speaker 2: know what you were saying, with the the gratitude of

1148
00:59:53,920 --> 00:59:55,960
Speaker 2: hey man, I get to be out here, I get

1149
00:59:55,960 --> 00:59:59,440
Speaker 2: to you know, experience this with buddies or whatever you're doing,

1150
00:59:59,760 --> 01:00:01,400
Speaker 2: even if it is solo and it's something you want

1151
01:00:01,440 --> 01:00:03,400
Speaker 2: to do. You're checking something off a bucket list, whatever

1152
01:00:03,400 --> 01:00:05,600
Speaker 2: it is. But man, there's just so many things to

1153
01:00:05,640 --> 01:00:10,000
Speaker 2: be grateful for in those situations where we get yeah,

1154
01:00:10,000 --> 01:00:13,160
Speaker 2: I mean you get so singular focused or somebody like

1155
01:00:13,200 --> 01:00:15,920
Speaker 2: me that is so goal or not. I don't like

1156
01:00:15,960 --> 01:00:18,240
Speaker 2: goals per se, Like I don't have a six month goal.

1157
01:00:18,560 --> 01:00:22,040
Speaker 2: I have targets, right, yeah, and you know when I'm hunting, obviously,

1158
01:00:22,040 --> 01:00:24,720
Speaker 2: the target is to get something. And so you know,

1159
01:00:24,720 --> 01:00:27,240
Speaker 2: when things aren't going the way you want them to go,

1160
01:00:28,480 --> 01:00:31,560
Speaker 2: there's things that you can be grateful for in those moments.

1161
01:00:31,960 --> 01:00:34,960
Speaker 3: For sure. What do you you travel around the US

1162
01:00:35,080 --> 01:00:35,400
Speaker 3: right now?

1163
01:00:35,480 --> 01:00:40,040
Speaker 1: Yeah? Yeah, I was like, I was going from Texas

1164
01:00:40,120 --> 01:00:44,600
Speaker 1: to Georgia, South Carolina, headed to Indiana today and then

1165
01:00:44,640 --> 01:00:48,760
Speaker 1: I'll head to Missouri, and uh maybe those are well,

1166
01:00:49,240 --> 01:00:50,760
Speaker 1: you know, this is that time of year where I'm

1167
01:00:50,760 --> 01:00:53,880
Speaker 1: trying to prioritize stopping and seeing people and everything. I've

1168
01:00:53,880 --> 01:00:56,760
Speaker 1: been doing some stuff with the Kansas City Cattle Company,

1169
01:00:56,840 --> 01:00:59,560
Speaker 1: and I love stopping at small farms. We were talking

1170
01:00:59,600 --> 01:01:03,400
Speaker 1: about his hosts earlier. Yeah, so one of the things

1171
01:01:03,440 --> 01:01:07,320
Speaker 1: I've been working on is how do I create transparency

1172
01:01:07,360 --> 01:01:10,280
Speaker 1: and supply chain to help smaller farmers compete with big

1173
01:01:10,280 --> 01:01:13,520
Speaker 1: agg scale because you're probably familiar with the average person

1174
01:01:13,600 --> 01:01:19,000
Speaker 1: might not realize the nomenclature around food is well. So

1175
01:01:19,080 --> 01:01:20,560
Speaker 1: like you hear grass fed and you're like, oh, I'm

1176
01:01:20,600 --> 01:01:22,400
Speaker 1: doing a good thing, but it could be an animal

1177
01:01:22,400 --> 01:01:24,480
Speaker 1: on a feed lot in a fifteen by fifteen stalled

1178
01:01:24,600 --> 01:01:25,280
Speaker 1: and they dump.

1179
01:01:25,160 --> 01:01:28,680
Speaker 2: Truck grass finished, grass fed, grass finished, grain finished.

1180
01:01:28,880 --> 01:01:31,280
Speaker 1: So one of the things I've been working on. And again,

1181
01:01:31,320 --> 01:01:34,320
Speaker 1: I'll burn through this really fast because we're probably limited

1182
01:01:34,360 --> 01:01:35,640
Speaker 1: on time. I don't know what your schedule is. But

1183
01:01:36,440 --> 01:01:39,880
Speaker 1: military working dogs, they used to be euthanized when they

1184
01:01:39,880 --> 01:01:43,240
Speaker 1: were retired because they were classified as military equipment. Then

1185
01:01:43,320 --> 01:01:46,960
Speaker 1: Robbie's Law was enacted which allowed them to be adopted

1186
01:01:47,000 --> 01:01:53,240
Speaker 1: out by nonprofits, civilians, and other government organizations. But there's

1187
01:01:53,240 --> 01:01:56,960
Speaker 1: inherent challenges around military working dogs and that they have

1188
01:01:57,840 --> 01:02:02,240
Speaker 1: specific skills that aren't necessarily conducive to home life with

1189
01:02:02,440 --> 01:02:06,320
Speaker 1: children and stuff like that. And so Mike Ritlin started

1190
01:02:06,320 --> 01:02:10,080
Speaker 1: the Warrior Dog Foundation, and he's a buddy of mine,

1191
01:02:10,360 --> 01:02:12,160
Speaker 1: and I was like, Okay, I'm wanting to build this

1192
01:02:12,240 --> 01:02:16,360
Speaker 1: tech stack that builds a more meaningful relationship between an

1193
01:02:16,440 --> 01:02:20,520
Speaker 1: organization and an end user through transparency. And so I

1194
01:02:20,640 --> 01:02:23,800
Speaker 1: put RFIDs in the collars of all the dogs and

1195
01:02:24,760 --> 01:02:27,640
Speaker 1: cameras in the stalls and throughout the facility. So a

1196
01:02:27,680 --> 01:02:31,440
Speaker 1: person could sponsor one dog, two dogs, or three dogs, whatever,

1197
01:02:31,520 --> 01:02:33,960
Speaker 1: and it automates media feed so that they can see

1198
01:02:33,960 --> 01:02:38,160
Speaker 1: that dog's retirement. And it helps, I think, build a

1199
01:02:38,200 --> 01:02:42,480
Speaker 1: more meaningful relationship between the ORG and the sponsors so

1200
01:02:42,600 --> 01:02:45,520
Speaker 1: that you know, there are organizations out there that do

1201
01:02:45,600 --> 01:02:49,440
Speaker 1: fantastic work, Saint Jude great example, but when you give

1202
01:02:49,480 --> 01:02:51,600
Speaker 1: them one hundred dollars a year, you know, it's like

1203
01:02:51,920 --> 01:02:54,680
Speaker 1: I trust that they're gonna you know, and there's really

1204
01:02:54,760 --> 01:02:56,800
Speaker 1: not a lot of transparency. You can audit the ORG

1205
01:02:56,880 --> 01:03:00,520
Speaker 1: and everything. But you know, I'm a big opponent of

1206
01:03:00,560 --> 01:03:03,320
Speaker 1: like trying to figure out solutions to these these really

1207
01:03:03,360 --> 01:03:06,760
Speaker 1: really big problems. And I think that the small farmer

1208
01:03:06,920 --> 01:03:11,000
Speaker 1: is just getting decimated by h be it, you say,

1209
01:03:11,280 --> 01:03:14,120
Speaker 1: the processors and everything out there or whatever. And so

1210
01:03:14,160 --> 01:03:16,880
Speaker 1: I was trying to figure out a way where states

1211
01:03:16,920 --> 01:03:19,560
Speaker 1: like Tennessee or Texas that have these cottage food laws

1212
01:03:19,560 --> 01:03:23,080
Speaker 1: and stuff like that selling direct to consumer, or if

1213
01:03:23,120 --> 01:03:25,720
Speaker 1: they do go the route of having an FDA inspector

1214
01:03:25,760 --> 01:03:29,520
Speaker 1: on hand and everything ways that we can integrate RFIDs

1215
01:03:29,720 --> 01:03:33,440
Speaker 1: or tracking, Like my chickens I have, You'll when you

1216
01:03:33,520 --> 01:03:36,200
Speaker 1: get a carton of my eggs, it'll have the date

1217
01:03:36,200 --> 01:03:39,080
Speaker 1: and the nest box on it. And so when you

1218
01:03:39,160 --> 01:03:42,360
Speaker 1: hit the QR code, there's cameras everywhere, so you'll see

1219
01:03:42,400 --> 01:03:45,200
Speaker 1: the eggs that day in that nest box rolling back.

1220
01:03:45,520 --> 01:03:48,200
Speaker 1: So it's just transparency, right, You're seeing the life cycle

1221
01:03:48,240 --> 01:03:51,800
Speaker 1: of that animal grazing out Kansas City Cattle Company, You're

1222
01:03:51,800 --> 01:03:55,040
Speaker 1: seeing like the you know, these wago cows out in pasture,

1223
01:03:55,160 --> 01:03:59,760
Speaker 1: roaming around and everything. That's exactly it. And so if

1224
01:04:00,120 --> 01:04:02,400
Speaker 1: all farmer wants to sell their stuff at a premium,

1225
01:04:02,640 --> 01:04:05,280
Speaker 1: there is that transparency in that. And you know, food

1226
01:04:05,320 --> 01:04:08,120
Speaker 1: waste is a massive problem in the US. Over sixty

1227
01:04:08,120 --> 01:04:11,280
Speaker 1: percent of food goes to waste. So how do you

1228
01:04:11,720 --> 01:04:13,680
Speaker 1: how do you tackle that along with trying to help

1229
01:04:13,720 --> 01:04:16,400
Speaker 1: the small farmer. For me, I'm like, okay, let's elicit

1230
01:04:16,480 --> 01:04:20,040
Speaker 1: an emotional response. You guys, being hunters, you're very connected

1231
01:04:20,080 --> 01:04:23,960
Speaker 1: with your food. Well, the average person buying from you know,

1232
01:04:24,040 --> 01:04:27,520
Speaker 1: a producer. It's it's like you're not seeing the slaughter process.

1233
01:04:27,560 --> 01:04:29,480
Speaker 1: You're not seeing all this so if we can, if

1234
01:04:29,480 --> 01:04:32,320
Speaker 1: we can show a calving process all the way through

1235
01:04:32,320 --> 01:04:35,640
Speaker 1: the slaughter process, I think it'll really listen. Yeah, it'll

1236
01:04:35,680 --> 01:04:38,480
Speaker 1: listit emotional response. Not everybody's gonna want to see it,

1237
01:04:38,640 --> 01:04:40,760
Speaker 1: but the fact that you can see it means that

1238
01:04:40,760 --> 01:04:43,480
Speaker 1: there's that transparency and supply chain. So maybe a farmer

1239
01:04:43,480 --> 01:04:46,160
Speaker 1: could sell their steak for a dollar or two more

1240
01:04:46,160 --> 01:04:48,560
Speaker 1: a pound to a restaurant, and then it makes people

1241
01:04:48,560 --> 01:04:50,680
Speaker 1: feel better when they buy it on a menu or

1242
01:04:50,720 --> 01:04:51,800
Speaker 1: if they buy it directly.

1243
01:04:51,560 --> 01:04:53,440
Speaker 3: From that you know it's alive. I mean, that's what

1244
01:04:53,520 --> 01:04:54,200
Speaker 3: we've preached.

1245
01:04:54,680 --> 01:04:56,720
Speaker 2: I mean I don't get as much hate now, but

1246
01:04:56,880 --> 01:04:57,840
Speaker 2: early on I got a.

1247
01:04:57,800 --> 01:04:58,440
Speaker 3: Ton of hate.

1248
01:04:58,520 --> 01:05:02,440
Speaker 2: And the ones that are against hunting because vegan and vegetarian,

1249
01:05:02,800 --> 01:05:05,400
Speaker 2: that's a whole nother conversation. But the people that were

1250
01:05:05,440 --> 01:05:10,800
Speaker 2: against eating, killing or hunting because you know there's plenty

1251
01:05:10,800 --> 01:05:11,280
Speaker 2: of meat.

1252
01:05:11,080 --> 01:05:13,280
Speaker 3: At the store or whatever, you're just.

1253
01:05:13,240 --> 01:05:16,720
Speaker 2: Like what you know? It blew my mind. So yeah, no,

1254
01:05:16,920 --> 01:05:19,280
Speaker 2: I think that's awesome. The full transparency. You don't see

1255
01:05:19,480 --> 01:05:21,520
Speaker 2: the animal on the hoof, the animal had a life

1256
01:05:21,680 --> 01:05:24,400
Speaker 2: versus you know, it just being stuck in a feed.

1257
01:05:24,560 --> 01:05:28,040
Speaker 1: And I do everyone I know it's not it's not

1258
01:05:28,160 --> 01:05:31,920
Speaker 1: a moment that when you know, the lights go out

1259
01:05:31,960 --> 01:05:34,080
Speaker 1: on an animal, it's not a it's not a moment

1260
01:05:34,120 --> 01:05:38,800
Speaker 1: that people are generally happy to see.

1261
01:05:39,120 --> 01:05:41,080
Speaker 3: No, there is a little bit remorse to.

1262
01:05:41,240 --> 01:05:43,760
Speaker 1: That's exactly it. And you know there's a sadness around

1263
01:05:43,800 --> 01:05:47,960
Speaker 1: it and everything. There's grateful you know, like there's gratitude, uh,

1264
01:05:48,200 --> 01:05:49,840
Speaker 1: you know for the animal and its life, and you

1265
01:05:49,880 --> 01:05:52,760
Speaker 1: want to do right by them by ensuring that they

1266
01:05:53,080 --> 01:05:54,720
Speaker 1: live the best life possible.

1267
01:05:54,840 --> 01:05:55,040
Speaker 3: Yeah.

1268
01:05:55,840 --> 01:05:57,880
Speaker 1: And so for me, these are the things that you know,

1269
01:05:57,920 --> 01:06:00,720
Speaker 1: as I've shifted, like build like humanity, he depends on it.

1270
01:06:00,760 --> 01:06:04,120
Speaker 1: Like I really want to build as many different systems

1271
01:06:04,160 --> 01:06:08,920
Speaker 1: that hopefully, like my kids have a better world, uh

1272
01:06:09,120 --> 01:06:11,360
Speaker 1: to grow up in. Whereas like I feel like I've

1273
01:06:11,640 --> 01:06:14,160
Speaker 1: extracted a lot of value over the last two decades.

1274
01:06:14,200 --> 01:06:17,040
Speaker 1: It's my it's my duty to try to figure out

1275
01:06:17,120 --> 01:06:19,840
Speaker 1: how to realign incentives in some way, shape or forms.

1276
01:06:21,040 --> 01:06:22,240
Speaker 3: Man, I appreciate you coming out.

1277
01:06:22,360 --> 01:06:23,959
Speaker 1: I cannot thank you enough.

1278
01:06:24,400 --> 01:06:25,600
Speaker 3: This is fantastic.

1279
01:06:26,840 --> 01:06:28,400
Speaker 4: We can just try to out thank each other.

1280
01:06:28,520 --> 01:06:30,480
Speaker 3: Oh, thank you, thank you.

1281
01:06:30,520 --> 01:06:35,720
Speaker 1: We're like in a Canadian standoff. Sorry sorry sorry sorry, sorry.

1282
01:06:35,520 --> 01:06:40,520
Speaker 2: Sorry story I'd be uh Man, appreciate it.

1283
01:06:40,560 --> 01:06:42,760
Speaker 3: Welcome back anytime we gotta get you on a hunt.

1284
01:06:43,000 --> 01:06:45,880
Speaker 1: Sweet, I'm very much appreciator of the camera, Right, Scott,

1285
01:06:48,240 --> 01:06:48,919
Speaker 1: let's do it.