WEBVTT - EYL #101 Grand Hustle feat. Jason Geter 0:00:00.040 --> 0:00:03.600 An illegal alien from Guatemala charged with raping a child 0:00:03.680 --> 0:00:07.480 in Massachusetts. An MS thirteen gang member from Al Salvador 0:00:07.720 --> 0:00:11.840 accused of murdering a Texas man of Venezuelan charged with 0:00:11.920 --> 0:00:15.840 filming and selling child pornography in Michigan. These are just 0:00:15.920 --> 0:00:19.680 some of the heinous migrant criminals caught because of President 0:00:19.720 --> 0:00:23.320 Donald J. Trump's leadership. I'm Christy nom the United States 0:00:23.320 --> 0:00:28.120 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:00:28.160 --> 0:00:31.680 crossings are at the lowest levels ever recorded, and over 0:00:31.760 --> 0:00:34.960 one hundred thousand illegal aliens have been arrested. If you 0:00:35.040 --> 0:00:38.920 are here illegally, your next you will be fined nearly 0:00:39.000 --> 0:00:43.000 one thousand dollars a day, imprisoned, and deported. You will 0:00:43.040 --> 0:00:46.680 never return. But if you register using our CBP home 0:00:46.720 --> 0:00:50.120 app and leave now, you could be allowed to return legally. 0:00:50.479 --> 0:00:55.240 Do what's right. Leave now. Under President Trump, America's laws, 0:00:55.400 --> 0:00:57.840 border and families will be protected. 0:00:57.920 --> 0:01:00.000 Sponsored by the United States Department of Homeland Security. 0:01:00.240 --> 0:01:04.240 All right, guys, welcome back e y l atl Edition. 0:01:04.360 --> 0:01:06.640 You know this is our second home man. We love 0:01:06.640 --> 0:01:09.399 it Atlanta. So this is going to be a legendary 0:01:09.520 --> 0:01:12.240 episode because this is always kind of my favorite episodes. 0:01:12.280 --> 0:01:15.560 I like to get the backdrop stories of music and 0:01:15.680 --> 0:01:18.360 entertainment and stuff like that we grew up, especially grew 0:01:18.440 --> 0:01:21.160 up on Yeah, so everybody knows, like, you know, Chris 0:01:21.200 --> 0:01:24.360 Gotti and in all of these episodes that we do, 0:01:25.120 --> 0:01:28.360 Dame oh yeah, shout out to Dame Kenny Burns. These 0:01:28.360 --> 0:01:30.840 are all like my favorite episodes because I like to 0:01:31.160 --> 0:01:33.479 learn from the ogs, so this is right in line 0:01:33.480 --> 0:01:35.600 with that. We got the privilege of speaking to Jason 0:01:35.680 --> 0:01:39.160 Jeter better known as j Jeter. For me, I was 0:01:39.160 --> 0:01:41.720 a huge TI fan growing up, so that's the first 0:01:41.720 --> 0:01:43.240 time I heard your thing. He used to always say 0:01:43.280 --> 0:01:45.120 your name like JJ to JJA. Then I used to 0:01:45.120 --> 0:01:47.880 read like source magazines and stuff like that, and they 0:01:47.960 --> 0:01:51.000 was like, yeah, Jason Ja the business partner and he's like, 0:01:51.080 --> 0:01:54.200 you know, the business behind Grant Hustle tis record label. 0:01:54.240 --> 0:01:56.000 So I'm like, all right, so that's how I know 0:01:56.080 --> 0:01:58.040 who you are. And then it was crazy that you 0:01:58.080 --> 0:02:01.160 know how life happens and now we get to do 0:02:01.200 --> 0:02:04.560 an interview with you. But yeah, so Jason is he 0:02:04.600 --> 0:02:08.320 wears many hats, so he had a record he still 0:02:08.360 --> 0:02:13.160 has record label. He was responsible for a lot of 0:02:13.600 --> 0:02:17.440 the major artists in this last decade two decades actually. 0:02:17.080 --> 0:02:19.280 I think unknowingly, people don't know the game, like. 0:02:19.639 --> 0:02:24.720 B O B Killer, Mike Travis, Scott, Iggy Azalea. Of course, 0:02:24.800 --> 0:02:28.919 t I Trade the Truth, Young Droe, to name a few, 0:02:29.400 --> 0:02:29.840 just a couple. 0:02:31.000 --> 0:02:32.760 I say, I definitely got to work with a lot 0:02:32.760 --> 0:02:36.520 of great people one way or another. We got to 0:02:36.520 --> 0:02:39.720 work together, you know, and super dope experiences. 0:02:39.720 --> 0:02:41.880 And view the man of mystery for a while. Like 0:02:41.919 --> 0:02:43.840 I told you, like we always heard your name, but 0:02:43.880 --> 0:02:45.720 we never saw you. And I think, like I said, 0:02:45.760 --> 0:02:48.320 like big things popping in the beginning, I'm like, that's 0:02:48.320 --> 0:02:49.920 got to be him. That's got to be him. 0:02:51.639 --> 0:02:56.200 So and and he's actually the owner of Heavy Sounds Lab, 0:02:56.320 --> 0:02:59.440 which is a whole revolutionary approach to the music industry. 0:02:59.440 --> 0:03:01.440 We gonna talk abut that as well. So we are 0:03:01.520 --> 0:03:04.080 a long conversation. So first and foremost, thank you for 0:03:04.120 --> 0:03:05.840 joining us. Appreciate it, Nah, thank you. 0:03:05.760 --> 0:03:06.880 For having me. 0:03:06.919 --> 0:03:09.120 Of course, I'm a fan of the show, watched the show, 0:03:09.160 --> 0:03:10.520 and you know, it's dope to be here. 0:03:10.680 --> 0:03:11.360 I appreciate it. 0:03:11.360 --> 0:03:12.840 So let's let's get right into it. As far as 0:03:12.840 --> 0:03:16.960 the music, so you you found TII I heard the story. 0:03:17.000 --> 0:03:19.680 I read the story about that. So TII one of 0:03:19.680 --> 0:03:23.560 the greatest rappers of all time, definitely one of the 0:03:23.840 --> 0:03:25.240 best to ever come out of this South. 0:03:25.320 --> 0:03:27.560 Revolutionized trap music. 0:03:28.200 --> 0:03:31.160 It's interesting because that it's like a whole genre of music, 0:03:31.600 --> 0:03:33.480 even though I don't know if his sound is really 0:03:33.560 --> 0:03:36.440 trap music like what it is today. It's a different story. 0:03:36.480 --> 0:03:37.360 But sound has change. 0:03:37.640 --> 0:03:39.800 Yeah, but you grow. 0:03:40.200 --> 0:03:40.600 Yeah. 0:03:40.640 --> 0:03:43.520 But so I say that to say, you found him? 0:03:43.560 --> 0:03:45.760 So how did you find Tia? What's that story? 0:03:47.640 --> 0:03:50.800 I'm Ochoy Atlanta in like ninety seven and I started 0:03:50.840 --> 0:03:55.360 working at Patchwork Recording the studio and Patchwork was was 0:03:57.520 --> 0:04:01.040 young hip hop studio, like know, so for me coming 0:04:01.080 --> 0:04:03.320 to the city and I'm seeing it's like you said, 0:04:03.320 --> 0:04:04.880 you're reading credits, I'm reading credits. 0:04:04.920 --> 0:04:06.160 I was the same person, you know. 0:04:06.200 --> 0:04:09.800 So I'm seeing like Patchwork on the back of Outcast 0:04:09.880 --> 0:04:13.200 albums and and just the different more hip hop albums 0:04:13.200 --> 0:04:16.000 that's coming out of Atlanta. So I ended up going 0:04:16.000 --> 0:04:20.120 to the studio, getting the job, the internship, the hold On. 0:04:20.200 --> 0:04:24.200 They had a record label upstairs, which was an independent label. 0:04:24.440 --> 0:04:26.880 The artists like raz Casts, Me and Green Rest in 0:04:26.920 --> 0:04:29.920 Peace Mean Green just died and and a guy named 0:04:29.920 --> 0:04:33.159 missed the Voodle and then downstairs they had the recording studio. 0:04:33.320 --> 0:04:37.120 You know. So for me, I pretty much I interned upstairs. 0:04:37.880 --> 0:04:41.880 I worked records college at college radio, you know, and 0:04:41.920 --> 0:04:45.719 then downstairs I would work overnight. I was like the 0:04:45.880 --> 0:04:48.360 nighttime studio manager, right, So that means I'm doing everything. 0:04:48.400 --> 0:04:51.719 I'm opening the door, you know, taking out the trash, 0:04:52.560 --> 0:04:55.039 just whatever the artists need, they need some weed, whatever, 0:04:55.080 --> 0:04:56.039 I'm figuring it out. 0:04:57.440 --> 0:04:58.520 I'm doing everything, you know. 0:04:59.600 --> 0:05:02.800 And and you know, like I always say, like that position, 0:05:02.920 --> 0:05:05.160 you know, I put myself right in the middle of traffic. 0:05:05.480 --> 0:05:09.920 You know, So everybody in Atlanta, if you was a producer, 0:05:10.240 --> 0:05:14.240 if you was a manager, artist, A and R, a 0:05:14.360 --> 0:05:16.960 future something, because you and the unto ride. You know 0:05:17.000 --> 0:05:19.440 what I'm saying, Like, like I got I put myself 0:05:19.640 --> 0:05:22.240 at the perfect place because I got to meet everybody 0:05:22.680 --> 0:05:25.440 opening the door and you know, and now of course 0:05:25.560 --> 0:05:27.600 gett an opportunity to really start knowing people. 0:05:27.760 --> 0:05:27.960 You know. 0:05:28.520 --> 0:05:32.040 So I'm fresh out of New Jersey, New York. So 0:05:32.080 --> 0:05:35.600 I'm down here and I had already interned at Arista 0:05:35.680 --> 0:05:38.640 Records in New York. I had already sold mixtapes in 0:05:38.680 --> 0:05:40.680 high school. I had already like had a lot of 0:05:40.720 --> 0:05:44.640 experiences like up until this time, you know, so when 0:05:44.680 --> 0:05:47.200 I'm here now, I'm very strategic and I know what 0:05:47.279 --> 0:05:50.840 I'm kind of trying to put together, you know, And 0:05:50.880 --> 0:05:51.240 I ended. 0:05:51.160 --> 0:05:55.760 Up meeting DJ toon DJ toon Superdope producer. 0:05:56.320 --> 0:05:56.520 Yeah. 0:05:57.080 --> 0:06:00.479 At the time, during this time in Atlanta, Noontime was 0:06:00.560 --> 0:06:03.520 like everything, Like anybody know about Atlanta, you know about 0:06:03.600 --> 0:06:07.960 production producers, Like Noontime was like she was like the mob. 0:06:08.960 --> 0:06:11.080 If you was a producer and you wasn't a part 0:06:11.080 --> 0:06:14.479 of Noontime, you really wasn't eating, you know what I'm saying. 0:06:14.520 --> 0:06:14.800 Like that. 0:06:16.440 --> 0:06:23.359 Was a that was a company by three young entrepreneurs Nooney, 0:06:24.000 --> 0:06:28.080 Henry Lee, Chris Hicks, and Ryan Glover, you know, and 0:06:28.640 --> 0:06:31.360 like for real, like y'all need to get with them. 0:06:31.480 --> 0:06:33.479 If anybody don't know them, you need to like know 0:06:33.600 --> 0:06:36.800 the history of like Noontime, because that ship was the 0:06:36.800 --> 0:06:39.960 blueprint for a lot of people who came behind. 0:06:39.600 --> 0:06:42.840 That organized noises after that organized. 0:06:42.520 --> 0:06:45.520 Noises during the same time see Noon Times Downside. Or 0:06:45.600 --> 0:06:47.400 why a lot of people don't know them is because 0:06:47.400 --> 0:06:50.440 they didn't really have an artist that really blew. But 0:06:50.560 --> 0:06:52.560 like now on the business side, like when it came 0:06:52.600 --> 0:06:56.919 to like writers and producers, they had like Jay zy Faye, 0:06:58.200 --> 0:07:04.800 then uh Brian Michael Cox, like John t Austin, Jay Dubb. 0:07:04.880 --> 0:07:07.360 They had like a lot of dudes that that were 0:07:07.480 --> 0:07:11.360 like on every album, like from from R and B 0:07:11.520 --> 0:07:14.200 to like rap doing during this era of music, you know, 0:07:14.480 --> 0:07:16.600 and they had their own publishing companies, so like for real, 0:07:16.680 --> 0:07:18.160 like shout out to them. 0:07:18.200 --> 0:07:19.680 They inspired a lot of people, you know. 0:07:20.160 --> 0:07:23.560 But during this time, you had noontime in Atlanta, you 0:07:23.600 --> 0:07:27.000 had noontime, you had organized noise who of course were 0:07:27.040 --> 0:07:30.080 doing eight thing, and of course you had Jermaine dupri 0:07:30.360 --> 0:07:33.160 So so death and and it was kind of like. 0:07:33.200 --> 0:07:34.520 You had clicks, you know. 0:07:34.640 --> 0:07:38.200 So I really kind of said to Tom, like, Yo, Tom, 0:07:38.320 --> 0:07:41.000 you dope, but you by yourself, you know, so like 0:07:41.040 --> 0:07:43.840 why don't we find an artist together. 0:07:43.720 --> 0:07:46.920 So that you can really display your music properly on 0:07:47.120 --> 0:07:47.360 you know. 0:07:47.960 --> 0:07:51.440 And that's what led us to going out and trying 0:07:51.440 --> 0:07:52.960 to find an artist, you know, and then. 0:07:54.440 --> 0:07:56.520 Not too late after that, we find. 0:07:56.640 --> 0:07:57.520 Too you know. 0:07:58.120 --> 0:08:02.480 Coincidentally, DJ Toompe grew up with a guy named Tremmell 0:08:02.600 --> 0:08:06.280 Morgan rest in Peace, who was Tip's older. 0:08:06.040 --> 0:08:06.920 Cousin, you know. 0:08:07.600 --> 0:08:12.040 So that's how he kind of found him and literally 0:08:12.080 --> 0:08:13.040 brings meeting music. 0:08:13.120 --> 0:08:14.720 He's like, yo, what you think. I'm like, Yo, this 0:08:14.800 --> 0:08:15.320 kid is dope. 0:08:15.320 --> 0:08:18.000 He had a few records that that was recorded, you know, 0:08:19.440 --> 0:08:21.200 and you know, from there we was like, yo, let's 0:08:21.200 --> 0:08:22.320 meet him, let's work. 0:08:23.880 --> 0:08:25.760 So so you meet him there, right, and then is 0:08:25.800 --> 0:08:27.400 that the point where you're like, all right, we're gonna 0:08:27.440 --> 0:08:31.640 take this kid, you create grandhustle management or are we 0:08:31.720 --> 0:08:33.280 just trying to get him signed to a label. 0:08:33.520 --> 0:08:33.760 Yeah? 0:08:33.880 --> 0:08:36.920 So so so we meet, we meet, we hit it off, 0:08:36.960 --> 0:08:40.200 we do it a demo tape, immediately go studio, do 0:08:40.240 --> 0:08:45.120 four records, Tip and to and get a deal, you know, 0:08:45.760 --> 0:08:47.800 get a deal, get him signed the Ghetto Vision the 0:08:47.920 --> 0:08:51.920 Face Records. And at that point, yes, that's when Grunds 0:08:51.960 --> 0:08:54.800 Some Management started as my management company. And then he 0:08:54.920 --> 0:08:57.920 was signing the Ghetto Vision Slash the Face Records for 0:08:57.960 --> 0:08:58.720 the first project. 0:08:58.720 --> 0:08:59.280 I'm serious. 0:08:59.440 --> 0:09:01.680 It just made me think of the line when he's like, yo, man, 0:09:01.720 --> 0:09:03.599 if La could just see how wrong he would be. 0:09:03.760 --> 0:09:09.080 I told you nobody stronger than me. I told you so. 0:09:07.760 --> 0:09:10.600 So so all right, so you you did the first album, 0:09:10.679 --> 0:09:15.640 which commercially wasn't really that successful. That's I'm serious project, right, yeah, 0:09:16.040 --> 0:09:19.600 So then how do you do that joint venture with it? 0:09:19.640 --> 0:09:22.160 Was it Atlantic Atlantic? So how did that come about? 0:09:22.200 --> 0:09:23.600 Because at the time they said it was like kind 0:09:23.600 --> 0:09:26.480 of revolutionary situation with right, yeah, kind of like explain 0:09:26.559 --> 0:09:27.080 that a little bit. 0:09:27.280 --> 0:09:30.079 Yeah, So so we did the first album I'm serious 0:09:30.160 --> 0:09:32.920 and and like you said, la, like they didn't see 0:09:32.920 --> 0:09:35.160 it because you know, it wasn't social media and. 0:09:35.120 --> 0:09:37.240 Ship then I remember Beanie Man was on the track. 0:09:38.559 --> 0:09:41.280 But but for real, like the first album, if you 0:09:42.360 --> 0:09:44.280 if you from the Southeast region. 0:09:44.400 --> 0:09:46.400 Like the first album is like a classic, you know 0:09:46.440 --> 0:09:46.920 what I'm saying. 0:09:46.960 --> 0:09:49.600 So that gave us the ability to do shows like 0:09:49.720 --> 0:09:51.360 crazy throughout the South, you know. 0:09:51.880 --> 0:09:55.240 So for us, we just burning through the South, you. 0:09:55.200 --> 0:10:00.040 Know, which which lay They couldn't really see it, but 0:10:00.240 --> 0:10:01.920 clearly we're doing shows, so we. 0:10:01.920 --> 0:10:03.240 Know what's happening, you know what I mean. 0:10:04.240 --> 0:10:07.320 And and really he kept he wanted us to do 0:10:07.360 --> 0:10:10.160 another album, whereas we were like, now let's go deeper. Let' 0:10:10.200 --> 0:10:12.280 choose some more videos of this album, you know, and 0:10:12.320 --> 0:10:14.400 our thing was if you, if you don't help us 0:10:14.440 --> 0:10:16.000 work this album, right when we. 0:10:15.960 --> 0:10:18.720 See the traction, why should we do it again? You know, 0:10:19.360 --> 0:10:21.560 and we really didn't agree, so he agreed to let 0:10:21.640 --> 0:10:22.440 us go. You know. 0:10:22.559 --> 0:10:25.400 So now at that point, you know, for really it 0:10:25.440 --> 0:10:27.800 was like the best thing that could have happened, you know. 0:10:27.920 --> 0:10:30.439 You know, like at this point, like we were already 0:10:30.520 --> 0:10:33.120 moving throughout the South. So I'm already when I come 0:10:33.160 --> 0:10:36.880 to go to a market, we hitting the mom and 0:10:36.920 --> 0:10:39.559 pop record stores, which still existed back then, you know 0:10:39.600 --> 0:10:41.800 what I'm saying, Like we're doing the show, like we 0:10:42.080 --> 0:10:44.840 get into contacts at the radio station, all nine. So 0:10:45.160 --> 0:10:48.440 at this point, I got all my information. So now 0:10:49.080 --> 0:10:51.959 back home with fifty cents doing mixtapes, you know what 0:10:52.000 --> 0:10:54.240 I'm saying. So I'm like, okay, like let's just take 0:10:54.840 --> 0:10:58.079 some of this music some people heard, some people didn't hear, 0:10:58.480 --> 0:11:01.400 you know, and let's create out started creating out mixtape series, 0:11:01.440 --> 0:11:03.720 you know. So we started doing that. We created this 0:11:03.800 --> 0:11:09.160 brand called in the Streets. You know, we gota no 0:11:09.160 --> 0:11:11.800 no no, no no. That wasn't DJ drama. We started 0:11:12.559 --> 0:11:15.200 literally t I and the PSC in the Streets and 0:11:15.240 --> 0:11:20.040 it was wholesc Yeah, and they did the first mixtape 0:11:20.240 --> 0:11:22.640 and that mixtape was was crazy, you know. So that 0:11:22.679 --> 0:11:25.880 mixtape was like we're selling them, We're shipping them Mama 0:11:25.920 --> 0:11:29.400 Pop stores. Of course, people bootlegging them, everybody in the 0:11:29.400 --> 0:11:33.440 streets like it was on fire, you know. But during 0:11:33.480 --> 0:11:37.160 this time, I found DJ Drama had a had a 0:11:37.200 --> 0:11:40.960 flyer in the barbershop, like he got like his artwork 0:11:41.040 --> 0:11:43.959 to his fly in the barbershop. So I'm starting to 0:11:44.000 --> 0:11:47.480 see like these DJ Drama flyers like in obscure places. 0:11:47.559 --> 0:11:49.600 So you gotta think Kangs. The girls hadn't even done 0:11:49.600 --> 0:11:54.839 nothing with no artists. So I hit DJ Drama because 0:11:54.840 --> 0:11:57.440 I already know, like our mixtapes is going so crazy, 0:11:57.480 --> 0:11:59.880 but we're not really in the mixtape business for real, right, 0:12:00.120 --> 0:12:02.280 We're just doing this ship as a means to get 0:12:02.320 --> 0:12:05.360 some traction, and you know, but you know, I was like, 0:12:05.480 --> 0:12:07.959 I thought it made sense too, because once again I'm 0:12:08.000 --> 0:12:10.880 looking at mom what came before me with Clue and 0:12:10.920 --> 0:12:12.720 with Rock and Fell and all of that. So I'm like, yo, 0:12:12.840 --> 0:12:16.600 we need a DJ. So I had Drama. We get 0:12:16.640 --> 0:12:18.840 with Drama. We started kind of like building with Drama, 0:12:19.240 --> 0:12:21.880 but we didn't do a mixtape with Drama think until 0:12:21.960 --> 0:12:24.760 like maybe after our first two mixtapes and then we 0:12:24.800 --> 0:12:26.520 did a mixtape combined with drama. 0:12:26.679 --> 0:12:26.880 You know. 0:12:27.360 --> 0:12:31.160 But long story short, those mixtapes is what got us traction. 0:12:31.400 --> 0:12:35.480 You know what I'm saying, those mixtapes, you know, you 0:12:35.480 --> 0:12:38.280 know how I go supplying demand, you know, so they 0:12:38.280 --> 0:12:41.720 got the demand right and then regular labels start doubling 0:12:41.760 --> 0:12:44.800 back and calling, you know, and we ended up doing 0:12:44.840 --> 0:12:48.640 it with Atlantic, but we had like everybody except for 0:12:48.720 --> 0:12:50.400 like Jimmy Ilvian, everybody else. 0:12:51.360 --> 0:12:53.800 Just based off for like the bus that she was 0:12:53.800 --> 0:12:54.480 building in the street. 0:12:54.600 --> 0:12:55.920 Yeah yeah, yeah exactly. 0:12:55.960 --> 0:12:57.960 So Atlantic goes it was a fifty to fifty joint. 0:12:58.040 --> 0:12:59.360 Yeah, yeah, that was a fifty to fifty. 0:12:59.480 --> 0:13:00.719 So a fifty fifty Like what is it? 0:13:00.720 --> 0:13:01.920 Because I hit that a lot, but like what does 0:13:01.920 --> 0:13:04.000 that actually mean? Like you just split revenue fifty? Are 0:13:04.000 --> 0:13:07.400 you responsible for fifty of promotion? Like or it is 0:13:07.520 --> 0:13:09.240 just the revenue go to so. 0:13:09.200 --> 0:13:11.319 A record company is always paying the money, Like you're 0:13:11.320 --> 0:13:13.320 not really coming to the table paying money. But you know, 0:13:13.440 --> 0:13:15.880 like fifty to fifty is a net profit split. So 0:13:15.960 --> 0:13:19.640 after we you know the expenses, now these profits we 0:13:19.679 --> 0:13:21.280 split fifty fifty down. 0:13:21.760 --> 0:13:24.600 Is that the standard? Like that like record labels would 0:13:24.600 --> 0:13:26.760 have like a rough riders. Is that like fifty fifty. 0:13:26.600 --> 0:13:28.520 Yeah, yeah, for most artists that's the standard. 0:13:28.559 --> 0:13:30.679 And then you have, of course people who will say, 0:13:30.920 --> 0:13:33.480 I got a distribution deal. So you know that that's 0:13:33.640 --> 0:13:36.240 even going even deeper. Right, So now it depends on 0:13:36.640 --> 0:13:39.120 which is split is even with a distribution deal, so 0:13:39.760 --> 0:13:42.160 verbage can be can be interesting because you can have 0:13:42.200 --> 0:13:44.000 a fifty to fifty deal and you can still have a. 0:13:45.600 --> 0:13:45.960 Version. 0:13:46.240 --> 0:13:48.400 Whereas now, at a certain point, after a certain amount 0:13:48.400 --> 0:13:51.839 of years, the masters revert back to you, versus somebody 0:13:51.880 --> 0:13:53.839 can say, oh, I gotta deal all my masters, I 0:13:53.880 --> 0:13:56.320 gotta deal. I got a reversion all my masters in 0:13:56.320 --> 0:13:56.839 five years? 0:13:56.880 --> 0:13:58.880 Did you got did you guys have the masters? 0:13:59.240 --> 0:14:00.320 Yeah? Yeah, we got a version? 0:14:00.360 --> 0:14:01.839 Yeah, reverted back version. 0:14:01.960 --> 0:14:03.000 How does that work? 0:14:03.200 --> 0:14:05.160 So basically, after ten years of. 0:14:06.800 --> 0:14:11.360 If you do a deal with say whoever, whatever, Sony Universe, 0:14:11.440 --> 0:14:15.520 whoever you say, after ten years, the masters. 0:14:15.080 --> 0:14:18.679 Revert back for the entire catalog, the entire catalog. 0:14:18.679 --> 0:14:19.160 Absolutely. 0:14:19.160 --> 0:14:21.120 So at that at that point when y'all get to Atlantic, 0:14:21.360 --> 0:14:23.400 this is the first time you'll put out trap music. 0:14:23.800 --> 0:14:26.080 That the first album that comes out, and then and. 0:14:26.040 --> 0:14:28.240 Does that create because in my mom I'm trying to 0:14:28.240 --> 0:14:31.320 paint this picture clearly. So we dropped well you guys, 0:14:31.400 --> 0:14:34.920 trap trap music, and then Grand Hustle Records comes from 0:14:35.440 --> 0:14:35.800 No no. 0:14:35.640 --> 0:14:36.520 No no no no no no. 0:14:36.920 --> 0:14:39.480 We walked in the doorway brown okay, okay music. 0:14:39.560 --> 0:14:42.400 So after I'm serious, it was over. We hit the streets. 0:14:42.400 --> 0:14:46.080 We did the mixtapes like one volume two. This you 0:14:46.120 --> 0:14:48.680 gotta think we had during this time. We got powf 0:14:48.760 --> 0:14:51.200 on our mixtapes, we got Fox Around on mixtapes. We 0:14:51.240 --> 0:14:54.360 got the record Never Scared came from a mixtape, you 0:14:54.440 --> 0:14:56.360 know what I'm saying. So like we got records that's 0:14:56.400 --> 0:14:58.080 like it's coming big. 0:14:57.880 --> 0:15:01.000 Records from we heard them. We heard him in New York. 0:15:01.520 --> 0:15:04.840 Yeah, so you know at that point, you know flindh Man, 0:15:04.920 --> 0:15:06.880 So you know, at that point, it's like, wow. 0:15:06.720 --> 0:15:07.760 Would we just do artists. 0:15:08.160 --> 0:15:11.480 I'm interested to know the backstory on this. We gotta 0:15:11.480 --> 0:15:14.440 get Tia on the show too. But it was because 0:15:14.480 --> 0:15:17.000 I was I was in I think I was in college. 0:15:17.040 --> 0:15:19.920 I was in Baltimore in college, and up until that point, 0:15:20.080 --> 0:15:23.720 I honestly never listened to any Southern music. I was 0:15:23.760 --> 0:15:25.560 like really really New York, Like I grew up on 0:15:25.640 --> 0:15:28.440 mob d ray Kwan nine stuff like that. So I 0:15:28.520 --> 0:15:30.840 was really and then but Ti I was the first 0:15:30.880 --> 0:15:33.760 person that I saw from the South that reminded me 0:15:33.880 --> 0:15:36.960 of somebody from New York, like his style, like you 0:15:36.960 --> 0:15:39.280 know what I mean, Like he he looked like something 0:15:39.320 --> 0:15:40.760 like he didn't have gold teeth in his mouth, he 0:15:40.800 --> 0:15:44.800 had a fa So it's like I'm interested. I mean, 0:15:44.840 --> 0:15:48.080 you're from New York, So was that did you have 0:15:48.160 --> 0:15:50.400 some influence in like or was He's just like a 0:15:50.440 --> 0:15:52.040 different person, Like I mean, you know. 0:15:52.040 --> 0:15:56.320 It's interesting because when I met him, that's how he was, 0:15:56.880 --> 0:15:58.920 you know what I'm saying, And that's what to me, 0:15:59.000 --> 0:16:03.720 that's definitely was like okay, like during this time outcast 0:16:03.840 --> 0:16:06.160 is like everything in that you know what I'm saying. 0:16:06.200 --> 0:16:09.320 So it's like everybody got dressed, they got gold team, 0:16:09.360 --> 0:16:10.320 it's like a model. 0:16:11.640 --> 0:16:14.080 Everybody has that influence. Think about the young bloods, Jim 0:16:14.480 --> 0:16:16.040 like all of those artists. 0:16:15.640 --> 0:16:17.600 Like that's how it was for real, you know, so 0:16:17.640 --> 0:16:20.560 for me seeing them and seeing that right like yo, 0:16:20.640 --> 0:16:23.640 damn polo shirt fade. 0:16:26.720 --> 0:16:31.000 Teem like this is something interesting, right, you know, like 0:16:31.160 --> 0:16:32.200 what when you look. 0:16:32.040 --> 0:16:35.000 At it, the craziest thing is this, right tips dad 0:16:35.080 --> 0:16:38.680 lived in Harlem. Okay, I used to go to New 0:16:38.760 --> 0:16:41.080 York during the summertimes, just the same way if you 0:16:41.200 --> 0:16:43.160 was from up south, you might go down south for 0:16:43.200 --> 0:16:44.840 the summer. You used to go to New York for 0:16:44.880 --> 0:16:47.040 the summer, you know what I'm saying. So that's something 0:16:47.080 --> 0:16:48.800 that kind of you know, you always got. 0:16:48.840 --> 0:16:51.560 To think about that nap swagger like us makes more sense. 0:16:53.400 --> 0:16:55.480 So all right, so y'all, y'all blow it off the 0:16:55.520 --> 0:16:57.680 door with trap music. That's like I said, that changed 0:16:57.680 --> 0:16:59.920 the game. And then right off the gate, like y'all, 0:17:00.040 --> 0:17:02.280 I start with the the label. 0:17:03.600 --> 0:17:04.680 So how did how did that? 0:17:05.280 --> 0:17:05.399 All? 0:17:05.480 --> 0:17:06.520 Right? So it's one thing to have. 0:17:06.480 --> 0:17:09.560 A superstar artist, sure, but I'm assuming it's it's not 0:17:10.200 --> 0:17:13.160 as easy to like grow it and have other artists 0:17:13.200 --> 0:17:14.200 come in like that? 0:17:14.440 --> 0:17:15.600 How that? How did that work? 0:17:16.359 --> 0:17:16.600 You know? 0:17:16.600 --> 0:17:19.080 I mean, you know, it's like you said, it's challenging. 0:17:19.320 --> 0:17:22.200 You know, it's definitely challenging because even when you're doing 0:17:22.240 --> 0:17:25.560 a partnership with an Atlantic depth cham whoever it is, 0:17:27.200 --> 0:17:30.639 you're getting a deal on this, you getting this joint 0:17:30.720 --> 0:17:35.080 venture deal on the strength of this, right, you know what, 0:17:36.080 --> 0:17:38.880 So to truly get them to look around that at 0:17:38.880 --> 0:17:40.640 any point as hard as hell. 0:17:40.960 --> 0:17:41.640 You know what I'm saying. 0:17:41.680 --> 0:17:45.560 You look like it's super challenging, you know, But I 0:17:45.560 --> 0:17:48.720 think for us, I think we did a decent job 0:17:48.800 --> 0:17:52.639 for real, you know when you think about like we 0:17:52.760 --> 0:17:55.320 really went in a lot of different directions. You know, 0:17:55.560 --> 0:17:59.600 we did the hustle and flow sound sound we did that. 0:17:59.600 --> 0:18:03.400 That was that was a great experience working with John Singleton. Obviously, 0:18:03.440 --> 0:18:07.399 you know the movie like Want an Academy Award. You 0:18:07.440 --> 0:18:09.080 know what I'm saying with with the with the with 0:18:09.119 --> 0:18:17.840 the record, you know, so, yeah, it's tough, man, because 0:18:17.880 --> 0:18:20.280 even for artists too, Like a lot of times artists 0:18:20.320 --> 0:18:24.080 like they want to me and my man Clay shout 0:18:24.080 --> 0:18:26.879 out clay Man. We always had it saying like yo, 0:18:27.280 --> 0:18:29.680 artist is hard for artists to get off the yacht 0:18:29.680 --> 0:18:32.119 and get back on their tugboat, you know what I'm saying. 0:18:32.160 --> 0:18:33.639 Like, so, you know, you think if you're. 0:18:33.600 --> 0:18:36.560 Artist signed to another artist, it's easy to you know, 0:18:37.200 --> 0:18:40.679 ride his way and be on his rider and be 0:18:40.760 --> 0:18:44.119 at the hotels and all that ship his reality. But 0:18:44.200 --> 0:18:47.359 when you think about your reality, like you know what 0:18:47.400 --> 0:18:49.560 I'm saying, I gotta get out here and really grown 0:18:49.640 --> 0:18:51.399 from the from the bottom up, you know, So that 0:18:51.480 --> 0:18:53.200 part a lot of artists. 0:18:52.960 --> 0:18:55.880 Too, you know they kind of mentally, you know, like. 0:18:56.240 --> 0:18:57.840 Do you think that that's an interesting point that you 0:18:57.880 --> 0:19:00.720 bring up because you see, like gu it and it 0:19:00.840 --> 0:19:03.560 was like Lloyd Banks, to me, one of the greatest 0:19:03.600 --> 0:19:06.879 lyrics is but they never once fifty decided that he 0:19:06.960 --> 0:19:09.000 was cool off of them. They never did anything right. 0:19:09.040 --> 0:19:13.200 And it's like for the most cruise that's usually the case, 0:19:13.320 --> 0:19:15.840 right every now and then you have somebody like a 0:19:15.920 --> 0:19:18.960 Jim Jones who like started as a hype man and 0:19:19.000 --> 0:19:21.280 now became actually probably the biggest member in the group. 0:19:21.520 --> 0:19:22.440 But for the most. 0:19:22.200 --> 0:19:24.840 Part, it's like you have a lead rapper, he has 0:19:24.880 --> 0:19:29.880 his crew, they're like, you know, the Saint Lunatics disrespect. 0:19:29.920 --> 0:19:31.359 But then it's like when he leaves, so it's like 0:19:31.400 --> 0:19:32.720 it's kind of like a gift in a curve. Now 0:19:32.840 --> 0:19:35.719 this God's crazy shout. 0:19:35.920 --> 0:19:47.560 And shot shout the dirty. 0:19:45.720 --> 0:19:47.200 It's like a gift in the curse in a way, right. 0:19:47.080 --> 0:19:49.080 Absolutely, it's a gift in the curse for sure, man, 0:19:49.960 --> 0:19:53.520 because too, let's be honest, like a lot of times 0:19:53.520 --> 0:19:56.320 the rapper is the CEO of the company, right like, 0:19:56.560 --> 0:20:01.160 and no matter what, no matter how business great your business, 0:20:01.240 --> 0:20:03.880 you are still an artists, you know, so you are 0:20:03.920 --> 0:20:06.040 still you know, it's it's gonna be different, you know, 0:20:06.200 --> 0:20:08.159 things treatment, attention. 0:20:08.520 --> 0:20:10.560 All of that. You know, like you're an artist, You're 0:20:10.560 --> 0:20:12.080 gonna go for opportunities for yourself. 0:20:12.440 --> 0:20:15.520 Like so I think that it's it's super challenging. It's 0:20:15.520 --> 0:20:17.000 a lot of dynamics that come into it. 0:20:17.080 --> 0:20:17.240 You know. 0:20:17.320 --> 0:20:20.440 That's why typically I think when you when you see 0:20:20.440 --> 0:20:23.199 at work, you really have the artists and the and 0:20:23.280 --> 0:20:27.320 the and the business person you know, myself and Tip 0:20:27.560 --> 0:20:29.720 or Dame Jay or you know what I'm saying, It's 0:20:30.119 --> 0:20:32.399 like you gotta have some balance because you got. 0:20:32.280 --> 0:20:34.760 To have somebody that's kind of still fighting for. 0:20:34.760 --> 0:20:37.480 Like the underdog and the new one, having that that 0:20:37.480 --> 0:20:40.200 that hunger for the business too, you know what I'm saying, 0:20:40.240 --> 0:20:41.679 Like you think like I was a fan of hip 0:20:41.720 --> 0:20:42.920 hop before I met. 0:20:42.760 --> 0:20:45.400 Too, you know what I'm saying, Like I saw a crushable, 0:20:45.400 --> 0:20:46.359 I knew what I wanted to do. 0:20:48.359 --> 0:20:50.680 It's like I got the same hunger as him when 0:20:50.680 --> 0:20:52.480 we click up because like, yo, I want to do 0:20:52.520 --> 0:20:54.479 this and you want to do this. Damn we can 0:20:54.560 --> 0:20:55.119 do this together. 0:20:55.320 --> 0:20:55.560 Pom. 0:20:55.640 --> 0:20:58.200 You know, what I'm saying, Like, so I think that 0:20:58.200 --> 0:21:01.240 that's truly like the best nation that you could possibly 0:21:01.240 --> 0:21:01.679 have in it. 0:21:01.840 --> 0:21:03.720 Yeah, I think that that what you're saying. 0:21:04.040 --> 0:21:05.800 As you were saying, I'm like, Yo, you guys are 0:21:05.840 --> 0:21:07.840 the perfect match, right because this guy is an artist. 0:21:08.040 --> 0:21:10.320 He's also the co owner of the label. But like 0:21:10.520 --> 0:21:12.280 you got the business, Like you're gonna take care of 0:21:12.320 --> 0:21:14.560 the business. Nobody you don't, They don't see you. But 0:21:14.600 --> 0:21:17.520 you're making all the moves right, So like is it 0:21:17.600 --> 0:21:19.960 your vision to expand it outside of the music and 0:21:20.000 --> 0:21:22.199 just let tip focus on the music. So as like 0:21:22.280 --> 0:21:24.600 we're getting into films, we get into clothing, right because 0:21:25.040 --> 0:21:28.199 at l was a situation that in the King album, 0:21:28.600 --> 0:21:33.399 like it was perfect time, Perfect time. You want to 0:21:33.400 --> 0:21:36.080 talk about perfect time? And like at that point it 0:21:36.160 --> 0:21:37.800 was like, Yo, this guy is not the King of 0:21:37.800 --> 0:21:38.120 the South. 0:21:38.520 --> 0:21:39.400 What you know about that? 0:21:39.480 --> 0:21:41.080 This is like the biggest guy in rap music? 0:21:41.119 --> 0:21:42.240 Now that was perfect time. 0:21:42.480 --> 0:21:42.920 That was big. 0:21:43.280 --> 0:21:43.960 It's funny, man. 0:21:44.000 --> 0:21:46.800 I mean like I couldn't really tell you how it started, 0:21:46.840 --> 0:21:48.160 but the hunger. 0:21:48.080 --> 0:21:50.000 Was was was matched, you know what I mean? 0:21:50.119 --> 0:21:53.040 Like as far as like yo, at the opportunity to 0:21:53.080 --> 0:21:55.320 do this and that and this and that, like just. 0:21:55.280 --> 0:21:58.639 Being that the blueprints was already laid before us. 0:21:58.680 --> 0:22:01.480 So we stood into the game like we in a 0:22:01.560 --> 0:22:04.679 fashion so naturally all right, like yeah, we're gonna go 0:22:04.680 --> 0:22:06.080 to fashion at the right time. 0:22:06.240 --> 0:22:06.480 You know. 0:22:06.640 --> 0:22:08.119 So you just watched the cruise before. 0:22:08.280 --> 0:22:10.320 You just watched the cruise before, right, So the same 0:22:10.359 --> 0:22:11.320 thing with film. 0:22:11.520 --> 0:22:13.919 What happened on the film side, It's crazy because somebody 0:22:13.920 --> 0:22:16.320 had reached out to me, like a casting agency that 0:22:16.560 --> 0:22:21.280 hit me about tip auditioning for barbershop, you know, so 0:22:21.320 --> 0:22:25.320 he and we wasn't prepared like they saw like this 0:22:25.480 --> 0:22:28.320 was like they saw an interview on him in the 0:22:28.359 --> 0:22:30.520 magazine and was like, yeah, we wanted to audition. 0:22:31.000 --> 0:22:32.240 So now we're like what does that mean? 0:22:32.280 --> 0:22:35.760 Oh, send the tape like what like, yo, Like we went, 0:22:36.560 --> 0:22:37.840 is he gonna buck out to Yeah? 0:22:37.880 --> 0:22:40.200 We went and my man. 0:22:40.000 --> 0:22:43.000 Had a barbershop, were in a barbershop, like we're filming, 0:22:44.680 --> 0:22:48.560 we're filming him doing the parts. So we sent the 0:22:48.600 --> 0:22:50.480 tape and obviously he didn't get the part, you know, 0:22:50.600 --> 0:22:53.920 but that's what was like, it was like, Yo, we're 0:22:53.920 --> 0:22:57.160 gonna do things that we're supposed to do to get big. 0:22:57.600 --> 0:22:59.720 That was really the thought process more than anything, like 0:22:59.720 --> 0:23:02.960 any thing that's like authentic and natural, and you ain't 0:23:03.000 --> 0:23:07.520 really looking crazy and compromising yourself, Like why not let. 0:23:07.440 --> 0:23:08.679 Me let me ask you us because I want to 0:23:08.680 --> 0:23:11.320 talk about the label. Shout out to Young Droe. That's 0:23:11.320 --> 0:23:14.280 one of my favorite songs of Shoulder Lean. Remember I 0:23:14.320 --> 0:23:15.359 was I cookedout? 0:23:15.480 --> 0:23:16.200 That was big tune. 0:23:16.240 --> 0:23:16.640 That was big. 0:23:17.800 --> 0:23:20.720 So you guys, it seemed like you had a lot 0:23:20.720 --> 0:23:21.359 of artists. 0:23:21.560 --> 0:23:26.440 I don't know if it was official situations or so, Bob, 0:23:27.520 --> 0:23:29.760 how did like because people don't bo. 0:23:29.600 --> 0:23:32.360 B number one singles back. 0:23:32.359 --> 0:23:39.280 Has a lot of like six million souls. Yeah, I understand, 0:23:39.480 --> 0:23:40.840 Bob has like a lot. 0:23:40.640 --> 0:23:43.280 Of records, Sol super talented, a lot of records, Sol Man. 0:23:43.160 --> 0:23:46.680 For so what what what's he on? He's on the label? 0:23:46.720 --> 0:23:47.399 He was on the label. 0:23:47.600 --> 0:23:48.240 He was on the label. 0:23:48.880 --> 0:23:52.520 So all right, how did so? At this point, it's like, 0:23:53.000 --> 0:23:55.439 I guess the first group of people is t I 0:23:55.520 --> 0:24:01.040 s friends from his neighborhood, young troll from neighborhoods Right, 0:24:01.119 --> 0:24:03.880 but now you actually all right, now you actually start 0:24:03.920 --> 0:24:05.520 to have to like are you are you like an 0:24:05.600 --> 0:24:08.000 A and R at the like are you actually finding talent? 0:24:08.240 --> 0:24:08.320 Like? 0:24:08.359 --> 0:24:10.560 I mean, how'd you find Bob, like, how did that 0:24:10.560 --> 0:24:11.000 come about? 0:24:11.040 --> 0:24:13.760 So I'll say this right, I was definitely an R 0:24:14.920 --> 0:24:17.119 I in R all of those albums in the beginning, 0:24:17.359 --> 0:24:20.720 you know. But more than just that, I believed in 0:24:20.880 --> 0:24:23.320 building like a real company and a real team. 0:24:23.600 --> 0:24:23.800 You know. 0:24:23.960 --> 0:24:26.359 So as soon as we went and we got a 0:24:26.480 --> 0:24:30.920 deal with with Atlantic Records to do the joint benure deal, 0:24:31.119 --> 0:24:34.560 we got overhead budget. So now I was able to say, Okay, cool, 0:24:34.560 --> 0:24:37.320 Now it's some people that that we've hit the table. 0:24:38.560 --> 0:24:39.840 So so now. 0:24:41.359 --> 0:24:45.000 That that that that I've been rocking with that I respect. 0:24:45.040 --> 0:24:47.480 When I like the way that they're hustling, I've already 0:24:47.520 --> 0:24:50.160 identified these people like, Yo, when I get right, I'm 0:24:50.160 --> 0:24:51.639 gonna go back and I'm gonna get my man. 0:24:51.560 --> 0:24:54.200 Clay Evans, you know, because Clay, that's my guy. 0:24:54.680 --> 0:24:58.280 We met each other a patchwork like he was promoting parties, 0:24:58.320 --> 0:25:00.840 you know what I'm saying. Like, and he he knew 0:25:00.840 --> 0:25:02.800 how to move around, you know, I'm new into the 0:25:02.880 --> 0:25:05.440 town like this somebody I met. 0:25:05.520 --> 0:25:07.320 I met him early, you know. 0:25:08.240 --> 0:25:10.560 And then there was another person, Hannah King, you know, 0:25:11.320 --> 0:25:15.359 a young lady, my homegirl. She we met her in 0:25:15.800 --> 0:25:17.919 school and I'm not in school. 0:25:17.920 --> 0:25:20.000 In Lenox Mall. Rather, we met Lenox Mall. 0:25:20.359 --> 0:25:23.399 And she started managing the Sharkquar sharkwa used to be 0:25:23.400 --> 0:25:27.520 on fire out here on Friday. Yeah, Shark used to 0:25:27.560 --> 0:25:30.639 be crazy. So like I'm seeing like the parties and 0:25:30.640 --> 0:25:32.800 ship like that she's doing. So like I'm like, okay, 0:25:33.320 --> 0:25:36.280 I'm gonna go get her. Like these two people, I 0:25:36.320 --> 0:25:38.320 really don't know. There's so many people in Atlanta, right, 0:25:38.400 --> 0:25:40.480 you know what I'm saying. But these two people that 0:25:40.560 --> 0:25:42.760 I met that I'm building with that I like the 0:25:42.800 --> 0:25:45.720 way that they moved, you know. So we did a 0:25:45.760 --> 0:25:47.560 deal and I went I did that, you know. And 0:25:47.600 --> 0:25:50.720 then Tip he had, of course his friends that came 0:25:50.760 --> 0:25:54.280 with him, Doug Peterson. Shout out to Doug. Doug was 0:25:54.320 --> 0:25:57.040 one that was was also like all right, cool, I 0:25:57.080 --> 0:25:59.200 want to do on the business side. He wasn't trying 0:25:59.200 --> 0:26:03.280 to rap, you know, so for real, like that was 0:26:03.320 --> 0:26:06.360 like I was our executive team. So to say, you know, 0:26:06.800 --> 0:26:10.560 Clay created this off of the off of the movie, 0:26:10.680 --> 0:26:14.080 created this open mic called Hustle and Flow on Bank 0:26:14.119 --> 0:26:16.639 Headed Club Crucial, and that's how we found Bob. 0:26:17.200 --> 0:26:19.280 He used to come to the performance. 0:26:19.560 --> 0:26:23.919 So when you first heard Bob Bob, Bob, What is it? 0:26:23.960 --> 0:26:25.520 Which one is it? Is it Bob or Bob? 0:26:25.960 --> 0:26:30.199 I mean, it just depends depends on both Bob see him. 0:26:30.200 --> 0:26:34.439 You're not gonna say. 0:26:33.000 --> 0:26:34.160 My close friends called me Bob. 0:26:36.320 --> 0:26:38.719 I kind of felt like he was ahead of his time, definitely, 0:26:38.720 --> 0:26:41.320 because now even I feel like Young Thug is you 0:26:41.359 --> 0:26:44.000 know kind of it's like it's a whole genre of 0:26:44.160 --> 0:26:47.080 raps that's like a mix between rock and roll and 0:26:47.280 --> 0:26:47.880 punk rock. 0:26:48.119 --> 0:26:48.920 You don't even know where. 0:26:49.840 --> 0:26:51.920 Bob was so ahead of his time that it kind 0:26:51.920 --> 0:26:53.960 of kind of hurt him for real, you know what 0:26:54.000 --> 0:26:57.439 I'm saying, Like being that that he was just he 0:26:57.560 --> 0:27:00.320 was like an outcast, no point intended, you know, I'm saying, 0:27:00.359 --> 0:27:02.439 he was just like he was just out there like 0:27:02.600 --> 0:27:05.600 during that eraror like and and for him, like he 0:27:05.760 --> 0:27:09.920 wanted to get love from his community, right like Atlanta, 0:27:10.200 --> 0:27:12.720 I go to Magic City, like nobody's checking for me, 0:27:13.000 --> 0:27:14.520 you know what I'm saying, Like I left, I just 0:27:14.600 --> 0:27:17.720 left doing a touring Asia China, Like so you know, 0:27:17.800 --> 0:27:21.720 this is Bob's energy which kind of truly like encouraged 0:27:21.800 --> 0:27:24.159 him and motivated him to make records that resonate it 0:27:24.280 --> 0:27:26.360 like in those places. 0:27:27.040 --> 0:27:28.200 He was like up and coming. 0:27:28.280 --> 0:27:30.360 I remember him being on the cover of Double Xales 0:27:30.400 --> 0:27:32.919 Freshman and I'm like, yo, all right, just this dude corrap. 0:27:33.600 --> 0:27:35.439 But then it was like they were playing him on 0:27:35.520 --> 0:27:39.159 Z one hundred and it was like, you. 0:27:39.160 --> 0:27:41.040 Know what I'm saying, he had had he had Bruno 0:27:41.119 --> 0:27:43.800 on his first joint, The Airplanes's record was out of 0:27:43.840 --> 0:27:44.200 this World? 0:27:45.680 --> 0:27:46.480 Is your first record? 0:27:47.040 --> 0:27:49.400 That your first record is Double Plot And he's at 0:27:49.440 --> 0:27:53.240 that time like that's his first So what I'm saying 0:27:53.200 --> 0:27:55.520 like Bill Bob is the bigger artist on that on 0:27:55.600 --> 0:27:57.760 that song, and it's like, all right, well who's that 0:27:57.880 --> 0:27:59.239 kid that's singing on the hook type thing? 0:28:01.359 --> 0:28:04.320 So, but how is it all right? So you're running 0:28:04.320 --> 0:28:08.000 a record label. You have t I, who's like if 0:28:08.000 --> 0:28:10.520 this was the Lakers, he'd be Lebron James, right, But 0:28:10.560 --> 0:28:12.360 then you got a bunch of other artists that's coming 0:28:12.400 --> 0:28:14.680 in the fall Head with his crew PSC. Then you 0:28:14.720 --> 0:28:16.600 got young Droe was a bunting star in the streets, 0:28:16.920 --> 0:28:20.080 and you got Bob who's alternative kind of. 0:28:20.040 --> 0:28:20.840 You know rap. 0:28:21.240 --> 0:28:24.600 It's a little different situation, and it's the record label's growing. 0:28:24.640 --> 0:28:27.679 So like as a coach of an NBA team. You 0:28:27.680 --> 0:28:30.440 got to manage egos, and it's like this one person 0:28:30.600 --> 0:28:32.480 he's not getting enough attention and stuff like that. 0:28:32.840 --> 0:28:34.800 Is the record? Is it like that for a record label? 0:28:34.920 --> 0:28:37.200 Absolutely, he's an artist, you know what I'm saying, He's 0:28:37.200 --> 0:28:41.080 a rappers. He's a rappers, right, so you put them 0:28:41.080 --> 0:28:43.720 in the room, you know how that go? Like they 0:28:43.760 --> 0:28:45.160 want it, you know they want it. 0:28:45.200 --> 0:28:48.520 But truly true, indeed is it's about who really wants 0:28:48.520 --> 0:28:50.560 it the most, really puts in the most work. It 0:28:50.720 --> 0:28:53.440 really goes out of their way, you know, consistently put 0:28:53.480 --> 0:28:57.000 in that word for real. That truly kind of shows 0:28:57.080 --> 0:28:58.840 you know, you see the difference between the ones that 0:28:58.960 --> 0:29:02.080 really go ones that don't go. You know, of course, 0:29:02.440 --> 0:29:04.080 a lot of times it's talent, but most of the 0:29:04.120 --> 0:29:06.640 time it's work ethic. You know, you're working, You're gonna 0:29:06.640 --> 0:29:11.200 get better, you know. So, I mean, obviously Bob, like 0:29:11.240 --> 0:29:12.760 you said, he was the first one to kind of 0:29:13.240 --> 0:29:15.120 come to come in from the mixed. But you know, 0:29:15.160 --> 0:29:18.640 we did DJ Drama's first album, the first two albums 0:29:18.640 --> 0:29:24.760 maybe you know, we signed a yeah, who else we 0:29:24.840 --> 0:29:27.680 had we had? Uh of course we went to the 0:29:27.680 --> 0:29:28.760 Iggy Azelia era. 0:29:28.960 --> 0:29:31.480 I was just that my mom. I'm like, yo, y'all 0:29:31.520 --> 0:29:34.320 really followed the cruise. Like now I hear the New 0:29:34.400 --> 0:29:34.920 York presence. 0:29:34.960 --> 0:29:37.840 It's like, yo, the firm had Twazi, right, they got 0:29:37.840 --> 0:29:42.000 a female presence, Big had Little Kim and like y'all 0:29:42.280 --> 0:29:44.400 got it, y'all went to female route, which I want 0:29:44.400 --> 0:29:44.960 a different round. 0:29:45.440 --> 0:29:49.520 Interesting before that even too, actually, because we had a 0:29:49.560 --> 0:29:52.600 girl group called Ecstasy South the Jennifer and Bowler Man. 0:29:52.760 --> 0:29:53.920 We had two girls. 0:29:54.120 --> 0:29:56.200 And it's so funny because like when I listened to 0:29:56.240 --> 0:29:58.840 like the City Girls and all that stuff. Now, I'm like, man, 0:29:58.960 --> 0:30:02.320 these girls was ahead of time because that was like 0:30:02.560 --> 0:30:04.360 that was dumb, you know what I'm saying. 0:30:04.440 --> 0:30:07.640 Back then, why do you think Iggy Azelia never really? 0:30:08.280 --> 0:30:12.760 Because she is talented and she's like a model and 0:30:12.800 --> 0:30:15.000 she has a huge follow on social media, but it 0:30:15.080 --> 0:30:18.360 just seems like she's just not a big musical artist. 0:30:18.720 --> 0:30:20.600 But she has to pretend. It seems it would seem 0:30:20.720 --> 0:30:22.480 like she has the potential to be a music music. 0:30:22.560 --> 0:30:25.880 I mean, sometimes people got to understand, I think, how 0:30:25.880 --> 0:30:28.480 to play their position, you know, because like you said, 0:30:28.560 --> 0:30:33.200 like like you mentioned what Little Kim, Fox Boxy, all 0:30:33.200 --> 0:30:35.840 those people like they didn't come out they wasn't right 0:30:35.920 --> 0:30:37.920 e Rahms and stuff. Right, it was a part of 0:30:37.920 --> 0:30:39.720 a team, and it was a part of a movement, 0:30:40.160 --> 0:30:43.360 and they played a position and was able to really run. 0:30:43.160 --> 0:30:45.360 Through the through the holes, you know what I'm saying. 0:30:45.480 --> 0:30:48.560 Like, I mean when you get carried away and think, oh, 0:30:48.920 --> 0:30:51.920 you know, like people start working for you and just 0:30:52.040 --> 0:30:54.440 like all right, cool and you go. You didn't really 0:30:54.480 --> 0:30:56.720 do it all by yourself, So you know, how do 0:30:56.760 --> 0:31:00.160 you think you're gonna maintain it by yourself? Yeah, that's 0:31:00.200 --> 0:31:01.120 what happens in a lot. 0:31:00.960 --> 0:31:02.640 Of those situations. I was, I was surproud of another 0:31:02.760 --> 0:31:05.880 Z one hundred record. I'm like, damn tip behind that. 0:31:06.080 --> 0:31:08.480 I got behind that. But I mean it was moving. 0:31:08.640 --> 0:31:12.440 That fancy record was fancy of this world record was 0:31:12.920 --> 0:31:16.400 huge records to exactly exactly got a. 0:31:16.360 --> 0:31:18.840 Lot of plaques too. Now, like real. 0:31:19.880 --> 0:31:24.680 Travis Scott, this is an interesting conversation. I just learned 0:31:24.760 --> 0:31:25.240 some stuff. 0:31:25.360 --> 0:31:27.400 How did so? How did that come about? So you 0:31:27.480 --> 0:31:28.240 just learned some stuff? 0:31:31.280 --> 0:31:35.840 Yeah, man, y'all, look, I'm telling you I'm fresh. Shout, 0:31:35.960 --> 0:31:36.840 I haven't been outside. 0:31:39.000 --> 0:31:41.040 Let me go back to twenty twelve. 0:31:42.560 --> 0:31:44.920 Now, shout out the DJ m O K Man dj 0:31:45.160 --> 0:31:45.480 m o K. 0:31:46.280 --> 0:31:53.040 This is crazy, right, So Tip, mat Iggy and Travis 0:31:53.080 --> 0:31:57.040 on the same night, really same night, you know, and 0:31:57.080 --> 0:32:00.600 this was in La. I wasn't there. I wasn't so 0:32:00.800 --> 0:32:03.640 comes back to Atlanta. Of course he's like yo E 0:32:04.120 --> 0:32:06.840 like tall, white, blonde, foreign chick. 0:32:07.040 --> 0:32:09.479 Like he like, Yo, I'm gonna write some mons. 0:32:10.760 --> 0:32:14.880 We got something like, you know, like boom. 0:32:14.960 --> 0:32:17.840 He's like on it, you know, and and I kind 0:32:17.880 --> 0:32:21.240 of I'm in the room. DJ MLK is like, yo, Jay, 0:32:21.240 --> 0:32:23.120 you got to see this other kid though he don't 0:32:23.160 --> 0:32:25.560 you don't whatever whatever. So I'm like, all right, show 0:32:25.640 --> 0:32:29.720 him to me. And he shows me Trap's video and 0:32:29.840 --> 0:32:32.040 to me, it was like I got it, Like yo, 0:32:32.160 --> 0:32:36.320 it's like baby yay, you know, like artistic the whole 0:32:36.400 --> 0:32:39.840 none like sound wise, I get it. 0:32:39.880 --> 0:32:40.080 You know. 0:32:40.560 --> 0:32:43.239 So literally, like a day or two late, I went 0:32:43.280 --> 0:32:46.000 to LA and I met him actually right then I 0:32:46.000 --> 0:32:47.640 got on the phone with him, and then I went 0:32:47.680 --> 0:32:49.680 to LA like a day or two later, and I 0:32:49.720 --> 0:32:54.520 met him and and and then we came back to Atlanta, 0:32:54.680 --> 0:32:59.479 you know, And he came to Atlanta and recorded some music, 0:33:00.080 --> 0:33:02.880 and literally we went to New York and didn't deal 0:33:02.920 --> 0:33:04.000 with LA, you know. 0:33:04.440 --> 0:33:07.520 So epic at the time. You say, you like five 0:33:07.600 --> 0:33:09.680 hundred YouTube followers. 0:33:09.280 --> 0:33:13.280 And it was early, it was early, it was yeah, 0:33:13.320 --> 0:33:13.600 it was. 0:33:14.080 --> 0:33:16.800 So you all right, so you you signed, you signed 0:33:16.800 --> 0:33:20.080 a record deal with him, you said, with LA. 0:33:21.280 --> 0:33:24.040 Partnership Partnership hus grand Us. 0:33:25.240 --> 0:33:27.520 So he was on Grand Hustle. Yeah, But how come 0:33:27.600 --> 0:33:29.920 nobody ever knew he was on Grand Yo? 0:33:30.160 --> 0:33:35.160 Because Grand Hustle is smart. 0:33:35.280 --> 0:33:36.120 Let's start there. 0:33:36.240 --> 0:33:38.960 I mean, like, so think about this, right, So Travis 0:33:39.480 --> 0:33:40.600 Travis Boom does. 0:33:40.440 --> 0:33:44.040 The deal, then he meets he meets Kanye. 0:33:45.120 --> 0:33:49.280 Kanye sees what we saw right, kidnapped him, Yo, Boom. 0:33:49.480 --> 0:33:53.320 They started working and at that point like, yeah, we're 0:33:53.320 --> 0:33:56.080 here to support you as much or as little as 0:33:56.120 --> 0:33:59.720 you want to see if it's working whatnot. You know 0:33:59.760 --> 0:34:02.680 what I'm I'm saying, if it's working, Like why interrupt anything, 0:34:02.720 --> 0:34:06.280 you know? But for real, real talk, the best thing 0:34:07.120 --> 0:34:10.080 that happened in that scenario for him when it comes 0:34:10.080 --> 0:34:12.920 to us, is we took him to La read you 0:34:13.000 --> 0:34:15.400 know what I'm saying. And this is where LA gets 0:34:15.560 --> 0:34:18.080 all credit in the world. La, Jimmy Iveen. It's made 0:34:18.120 --> 0:34:21.480 him like the best executives of my era, you know, 0:34:22.480 --> 0:34:26.600 because La he will invest in you and make you 0:34:26.640 --> 0:34:28.480 a star if he believes that you're a star. When 0:34:28.480 --> 0:34:31.080 you're in a room before everybody else sees you a star. 0:34:31.440 --> 0:34:33.960 You know what I'm saying, Like you could have went 0:34:34.040 --> 0:34:34.640 the death. 0:34:35.960 --> 0:34:38.160 This episode is brought to you by P and C Bank. 0:34:38.600 --> 0:34:41.320 A lot of people think podcasts about work are boring, 0:34:41.560 --> 0:34:45.400 and sure they definitely can be, but understanding a professionals 0:34:45.480 --> 0:34:48.720 routine shows us how they achieve their success little by little, 0:34:49.120 --> 0:34:52.759 day after day. It's like banking with P and C Bank. 0:34:53.239 --> 0:34:56.040 It might seem boring to save, plan and make calculated 0:34:56.080 --> 0:34:59.160 decisions with your bank, but keeping your money boring is 0:34:59.200 --> 0:35:02.520 what helps you live or more happily fulfilled life. P 0:35:02.640 --> 0:35:07.480 and C Bank Brilliantly Boring since eighteen sixty five. 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If you 0:37:01.239 --> 0:37:05.120 were here illegally, your next you will be fine nearly 0:37:05.200 --> 0:37:09.239 one thousand dollars a day. Imprisoned and deported, you will 0:37:09.280 --> 0:37:12.879 never return. But if you register using our CBP home 0:37:12.960 --> 0:37:16.320 app and leave now, you could be allowed to return legally. 0:37:16.680 --> 0:37:17.480 Do what's right. 0:37:18.080 --> 0:37:18.880 Leave now. 0:37:19.239 --> 0:37:24.040 Under President Trump, America's laws, border and families will be protected. 0:37:24.160 --> 0:37:26.640 Sponsored by the United States Department of Homeland Security JAM 0:37:26.719 --> 0:37:29.640 or any other label and investing like that. 0:37:29.960 --> 0:37:32.560 You know. So that's the dope part about that story. 0:37:32.600 --> 0:37:34.200 For realers like Yah, Lab. 0:37:35.120 --> 0:37:37.960 Yeah, y'all always kept a good relationship even after y'all left. 0:37:38.239 --> 0:37:41.719 La Yeah, Yo, La is the best man like LA 0:37:42.360 --> 0:37:48.200 from the standpoint of when we left, you know, it 0:37:48.280 --> 0:37:50.719 wasn't like no brudgets, you know what I'm saying. Like 0:37:50.960 --> 0:37:54.879 more than anything, it was like, oh shit, damn solute, 0:37:54.920 --> 0:37:55.439 I was right. 0:37:55.880 --> 0:37:57.680 I didn't see it. Let's do business. 0:37:58.480 --> 0:38:00.320 Let's dope. Let's dope. 0:38:00.600 --> 0:38:04.680 So so Travis Scott signed to Grand Hustle and then 0:38:04.800 --> 0:38:07.640 right away just decides to do his own thing. But 0:38:07.680 --> 0:38:10.239 he's already signed, so it's like he's still on the team. 0:38:10.320 --> 0:38:12.640 It's like if you don't show up the practice, you're 0:38:12.680 --> 0:38:15.080 still on the team. That's like kind of like. 0:38:15.040 --> 0:38:17.040 The list to the first album. You see Tip on 0:38:17.080 --> 0:38:19.120 the first album, like moderating the first album. 0:38:19.560 --> 0:38:20.239 I don't think I heard that. 0:38:20.280 --> 0:38:22.480 I don't think I heard the I think people who 0:38:22.480 --> 0:38:26.640 started catching when after the Rodeo the Rodeo album, it 0:38:26.719 --> 0:38:34.080 started that traction started growing and he became I don't 0:38:34.080 --> 0:38:35.920 want to say that part, but that's when I was like, Yo, 0:38:35.960 --> 0:38:38.440 who is this kid? And then obviously we knew Kanye, 0:38:38.520 --> 0:38:42.360 and I'm like, yo, this kid like is around Kanye 0:38:42.400 --> 0:38:44.279 a lot. And then I'm starting to listen Toy's music. 0:38:44.320 --> 0:38:46.799 I'm like, wait, they're starting to sound like this kid 0:38:46.840 --> 0:38:49.799 a lot. And then the trajectory is just obviously out 0:38:49.800 --> 0:38:50.360 of this world. 0:38:50.400 --> 0:38:52.120 And then I started So that last album was the 0:38:52.120 --> 0:38:53.080 Grand Hustle album. 0:38:53.400 --> 0:38:55.960 Yeah, absolutely, this. 0:38:56.000 --> 0:38:59.959 Classic album, classic modern classic, classic album. 0:39:00.120 --> 0:39:02.319 Yeah, you guys still have a relationship with him. 0:39:02.239 --> 0:39:06.080 Now speaking, Travis probably in like a year for real. 0:39:06.280 --> 0:39:07.920 Okay, yeah, so you know that. 0:39:08.320 --> 0:39:13.200 So he was able to create his own imprint before 0:39:13.360 --> 0:39:15.879 or like right after he left the Astro World tour. 0:39:15.960 --> 0:39:18.240 Then Cactus Jack Records comes about. 0:39:18.600 --> 0:39:21.759 Cactaus Jacks comes about right at in the beginning to 0:39:21.800 --> 0:39:24.520 Astro Okay, yeah, so Cactus Jack is a part of 0:39:24.560 --> 0:39:25.399 Astro World as well. 0:39:25.520 --> 0:39:27.360 Yeah, he went back to New York to get his 0:39:27.400 --> 0:39:27.919 first artist. 0:39:28.480 --> 0:39:32.479 Yeah, it was his artist, Oh, Shocks Shacks all. 0:39:32.440 --> 0:39:36.160 Of his own, yeah, Shack West. So let's talk about 0:39:36.160 --> 0:39:39.560 the clothing business. Clothing business, So three hundred million dollars 0:39:39.560 --> 0:39:43.560 in sales. Yeah, that's that's what that. 0:39:42.920 --> 0:39:47.719 I guess, Yes, a king of oneself? 0:39:48.239 --> 0:39:50.880 Yes, so who's twelve years old though? 0:39:51.160 --> 0:39:55.319 Yeah, started away? So how did that work? 0:39:55.360 --> 0:39:58.560 As far as getting into clothing business, I'm assuming it's 0:39:58.560 --> 0:40:00.440 a lot different than the music business. 0:40:00.440 --> 0:40:02.440 What is it the same? It's like distribution deals, Like, 0:40:02.440 --> 0:40:03.000 how's that work? 0:40:03.160 --> 0:40:03.959 It's kind of the same. 0:40:04.080 --> 0:40:05.799 It's kind of the same in the sentiment, of course, 0:40:05.800 --> 0:40:09.240 it's different the way that the money, you know, what's 0:40:09.280 --> 0:40:10.160 down on the end. 0:40:10.200 --> 0:40:10.880 A lot more. 0:40:12.239 --> 0:40:15.080 Coos and things of that nature, because it's hard goods, right, you. 0:40:15.040 --> 0:40:18.360 Know, But same thing, right for us. 0:40:18.880 --> 0:40:22.040 We knew once we caught momentum, we knew there certain 0:40:22.080 --> 0:40:24.800 areas to go to, you know, we knew the fashion 0:40:24.880 --> 0:40:28.040 was one of them. You think, like during this era, 0:40:28.440 --> 0:40:31.440 everybody was wearing white teas if you was in the South, 0:40:32.000 --> 0:40:34.840 cash money. Everybody wearing white teas right in the South, 0:40:34.920 --> 0:40:37.080 you know. So to me it was a no brainer. 0:40:37.080 --> 0:40:37.440 And here we go. 0:40:37.600 --> 0:40:40.080 We got a good looking dude all of that, So 0:40:40.480 --> 0:40:44.000 put some clothes on them, dress people up, you know. 0:40:45.120 --> 0:40:47.120 So we started the brand at the time when people 0:40:47.160 --> 0:40:49.799 thought that artists brands was dead. Actually that was the 0:40:49.840 --> 0:40:51.680 fun part about it. Like people was like, yeah, that 0:40:51.680 --> 0:40:53.520 shouldn't work no more. It's played out like the more 0:40:53.600 --> 0:40:56.719 artists brands Rocketwar and and you know what I'm saying, 0:40:57.880 --> 0:40:59.359 kind of died out for real, you know. 0:41:00.120 --> 0:41:01.440 And we went and. 0:41:01.400 --> 0:41:03.759 We met with like a lot of people, like people 0:41:03.800 --> 0:41:07.080 that was in the business, Russell Simmons and David John 0:41:07.239 --> 0:41:12.520 and Seth who is Mark Echo's partner, and Echo and 0:41:12.880 --> 0:41:14.040 Complex and all that stuff. 0:41:14.560 --> 0:41:15.920 So we met with just a lot of people. 0:41:15.840 --> 0:41:17.759 In the business and and just told them like, yo, 0:41:17.800 --> 0:41:20.279 this is what we're trying to do, like what's up, like, 0:41:20.719 --> 0:41:23.680 you know, and it's kind of like music, Like some 0:41:23.719 --> 0:41:26.200 people put offers on the table and then you start 0:41:26.320 --> 0:41:28.680 with as you go for meeting the meeting, you're kind 0:41:28.680 --> 0:41:30.759 of learning as you in these meetings. 0:41:30.440 --> 0:41:33.080 Right, like damn he said this, but he said that. 0:41:33.320 --> 0:41:35.319 But you know what I'm saying, So you learn it, 0:41:35.400 --> 0:41:36.560 so you learn the game too. 0:41:36.760 --> 0:41:40.600 And and we pretty much went a route to get 0:41:40.600 --> 0:41:45.080 more direct to like a a distribution company manufacturer as 0:41:45.120 --> 0:41:49.520 opposed to signing like through another record label, so to say, 0:41:49.680 --> 0:41:51.640 you know what I'm saying. So like we went more 0:41:51.680 --> 0:41:53.440 direct and did a deal with a company called the 0:41:53.560 --> 0:41:58.080 RP fifty five group and and mantshter con O eight. 0:41:58.880 --> 0:41:59.160 Yeah. 0:41:59.560 --> 0:42:02.240 Yeah, so and that's that's still in existence today. 0:42:02.440 --> 0:42:03.720 It's still in existence today. 0:42:04.840 --> 0:42:07.880 We started a cool in eight and then in nine 0:42:08.160 --> 0:42:10.040 I started another brand called Straverg's Row. 0:42:11.239 --> 0:42:12.040 I don't want to get into that. 0:42:12.080 --> 0:42:14.200 I want to get into that because even strives Row 0:42:14.520 --> 0:42:18.319 is important because first of all, the name and why 0:42:18.360 --> 0:42:18.920 you chose it. 0:42:19.239 --> 0:42:20.759 Obviously the New York roots there. 0:42:20.760 --> 0:42:22.560 But I don't think people don't even understand what why 0:42:22.600 --> 0:42:24.560 you can get into that, why you chose Travis Row's. 0:42:24.480 --> 0:42:28.080 Name, strives Row. You know, it's a block in Harlem. 0:42:28.239 --> 0:42:35.320 You know, that is notoriously historical for the roots, specifically 0:42:35.360 --> 0:42:37.239 doing a Harlem Renaissance. You know, you had a lot 0:42:37.320 --> 0:42:40.200 of like the leaders of the Renaissance that lived on 0:42:40.520 --> 0:42:44.960 this block, you know, politicians, writers, Langston Hughes, like all 0:42:45.000 --> 0:42:46.799 the type of people who lived on this block, you know. 0:42:47.719 --> 0:42:50.719 And prior to them being able to live here, they 0:42:50.719 --> 0:42:53.000 didn't want to white people. The owners of these buildings 0:42:53.000 --> 0:42:55.640 didn't want to sell the buildings to black people, so 0:42:55.640 --> 0:42:58.160 they kind of sat vacant for a while, you know, 0:42:58.400 --> 0:43:02.360 and and actually they sold and at that point it 0:43:02.480 --> 0:43:04.960 was like, well to do black people in a sense, right, 0:43:05.040 --> 0:43:08.480 that was it would afford to buy, and this block. 0:43:08.320 --> 0:43:11.120 Was just popping. It was like very influential. 0:43:11.160 --> 0:43:14.080 So when you hear the stories, you know about Striver's Row, 0:43:14.160 --> 0:43:16.879 if you read the stories and the history, it's kind 0:43:16.880 --> 0:43:19.319 of like a different version of Black Wall Street, you 0:43:19.320 --> 0:43:21.879 know what. I'm from a creative standpoint more so than 0:43:21.880 --> 0:43:25.920 a financial standpoint, you know. So when I heard the story, 0:43:25.920 --> 0:43:27.760 when I heard the name, I thought it was dope. 0:43:28.120 --> 0:43:30.960 I always did shout out to Dennis Murphy, my man 0:43:31.080 --> 0:43:35.200 d He definitely we kind of talked about the name 0:43:35.239 --> 0:43:36.520 and I was like, yeah, I'm about the name of 0:43:36.640 --> 0:43:38.719 company that you know, and that's how I named it. 0:43:39.960 --> 0:43:43.000 Let me ask you a question about licensing, because the 0:43:43.120 --> 0:43:45.760 cool you have you have a license something for Muhammad 0:43:45.760 --> 0:43:48.719 Ali and Marvel? Yeah, how what was what was the 0:43:48.760 --> 0:43:49.960 deal with that? How did that work out? 0:43:50.400 --> 0:43:50.880 That wasn't good? 0:43:50.960 --> 0:43:52.879 Muhammad Ali went really well, what was it? 0:43:52.920 --> 0:43:53.800 Like? His likeness? 0:43:54.280 --> 0:43:58.480 I mean really like yeah, his likeness everything, so literally, 0:43:58.600 --> 0:44:02.960 you know, we did a whole caps so nan you know, 0:44:03.480 --> 0:44:07.759 DNA butterflies, you know what I'm saying, like, and brought 0:44:07.800 --> 0:44:10.359 it butterflies on sweatsuits, you know what I mean. Like, 0:44:10.560 --> 0:44:13.160 but of course we had T shirts with booms face 0:44:13.239 --> 0:44:16.000 on them as well, So we did a combination. 0:44:16.400 --> 0:44:17.719 Same thing with Marvel. 0:44:18.400 --> 0:44:20.359 We've done something like that as well with the un 0:44:20.440 --> 0:44:22.279 brand not not really you and brand was it was 0:44:22.280 --> 0:44:23.640 a collab that wasn't a license. 0:44:23.760 --> 0:44:26.560 Our two licenses have been those two so far. We're 0:44:26.560 --> 0:44:29.319 actually working on something right now that that could be 0:44:29.320 --> 0:44:29.799 really dope. 0:44:30.080 --> 0:44:32.080 So how does that work for like, because we spoke 0:44:32.120 --> 0:44:34.719 about licensing before, but not from that standpoint of like 0:44:34.960 --> 0:44:37.680 you actually are the one that's paying the license, like 0:44:38.520 --> 0:44:40.840 for entrepreneurs that may be listening, they might not be 0:44:41.040 --> 0:44:42.920 aware of how that works, Like can you explain, like, 0:44:43.200 --> 0:44:44.840 is it like a set amount that you have to 0:44:44.880 --> 0:44:45.799 pay them every time? 0:44:45.880 --> 0:44:46.400 Like royalty? 0:44:47.000 --> 0:44:50.480 Absolutely, So if I'm the brand and you have a 0:44:50.520 --> 0:44:54.000 brand that I want a license, you know, now, typically 0:44:54.120 --> 0:44:56.239 how about this I flipped it. If you guys want 0:44:56.239 --> 0:44:59.320 to license my brand and now I have a brand, 0:44:59.400 --> 0:45:02.640 now typic league for me to give you a license, 0:45:03.000 --> 0:45:05.320 the standard is like an eight to twelve. 0:45:05.080 --> 0:45:06.640 Percent royalty, you know. 0:45:07.200 --> 0:45:10.200 Now on top of that, I may have an advance 0:45:10.239 --> 0:45:12.759 that I want against my earnings though, right so now 0:45:12.760 --> 0:45:15.960 I may say, hey, like I need fifty thousand, and 0:45:16.040 --> 0:45:19.560 then on top of that, I need eight to twelve percent. 0:45:19.480 --> 0:45:22.760 Whatever that number is, Like we're gonna grew in twelve whatever. 0:45:22.840 --> 0:45:26.040 You know, not to say that somebody else might not say. 0:45:26.640 --> 0:45:28.480 Not to say that someone else may not do a 0:45:28.520 --> 0:45:31.160 deal for twenty percent, but eight to twelve. 0:45:30.920 --> 0:45:34.360 Percent standard, Yeah, exactly. You know. So that's how that 0:45:34.360 --> 0:45:35.040 pretty much works. 0:45:35.360 --> 0:45:37.640 You so to Mom and Ali, go to the state 0:45:37.960 --> 0:45:41.799 who owns the rights, got to deal with them, get 0:45:41.840 --> 0:45:44.920 them their royalty, get them they advance, get the work, 0:45:45.239 --> 0:45:46.399 and I try to make it make sense. 0:45:46.480 --> 0:45:48.200 Is it on total merchandise sol or is it east 0:45:48.239 --> 0:45:51.040 piece of merchandise sold royalty? 0:45:51.360 --> 0:45:55.680 Yeah, yes, it's literally per whatever you're doing, anything that 0:45:55.719 --> 0:45:56.759 has the likeness. 0:45:56.400 --> 0:45:58.520 On it, yeah counts. Okay. 0:45:58.840 --> 0:46:02.640 So like like record, like album's very similar. Every album 0:46:02.680 --> 0:46:05.440 sold they get if you're using this property, you know 0:46:05.480 --> 0:46:07.000 what I'm saying, that's just the same thing, right if 0:46:07.000 --> 0:46:09.040 you're using my trademark boom. 0:46:09.440 --> 0:46:11.480 So what was the difference because Mohammed Ali obviously that's 0:46:11.480 --> 0:46:15.160 a family versus Marvel, which is a billion dollar entity. Sure, 0:46:15.640 --> 0:46:17.720 I guess it was a lot harder with the Marvel 0:46:17.840 --> 0:46:20.239 more like paperwork and lawyers and stuff like that or. 0:46:20.280 --> 0:46:22.280 You know what, not really for real. That's the funny 0:46:22.280 --> 0:46:24.560 part is you you would think it is. But like 0:46:24.600 --> 0:46:26.920 with Marvel, they give out so many. 0:46:26.719 --> 0:46:29.680 Licensees something, they do it so much, they. 0:46:29.520 --> 0:46:31.799 Do it so much, they like exploited it so much. 0:46:31.960 --> 0:46:34.800 Real that that's something that we are Honestly, it is 0:46:34.840 --> 0:46:37.000 like it was good to do it, but it wasn't 0:46:37.040 --> 0:46:39.799 as profitable because while you got your product in. 0:46:39.880 --> 0:46:41.640 Stores, other people got it. 0:46:41.680 --> 0:46:44.920 They got it in Walmart and Target. 0:46:44.920 --> 0:46:48.120 Marble did you do man? We did? I couldn't speak 0:46:48.160 --> 0:46:49.720 on them. I look at the phone. 0:46:50.719 --> 0:46:51.279 You know what I'm saying. 0:46:51.320 --> 0:46:53.560 But like like we did, we did a lot of them. 0:46:53.600 --> 0:46:56.160 Man, they probably just sitting on the other side, like, oh, 0:46:56.160 --> 0:46:57.759 that's a character pressed the button, you know what. 0:46:57.760 --> 0:47:00.279 I would I wonder if ghost Face had the ever 0:47:00.280 --> 0:47:03.200 pay Marvel. They should pay him, They should pay they 0:47:03.200 --> 0:47:04.960 should pay him. I wonder if he ever had to 0:47:05.000 --> 0:47:08.760 pay him. Interesting old album called iron Man. Tony Starks 0:47:08.800 --> 0:47:10.240 was his moniker for years. 0:47:10.680 --> 0:47:12.239 But that's interesting though, who should pay who? 0:47:12.440 --> 0:47:13.360 They should pay that? 0:47:14.000 --> 0:47:15.960 At that time, and I was into comics, like I 0:47:15.960 --> 0:47:18.239 had the Marvel cards the series like ninety one ninety 0:47:18.239 --> 0:47:19.759 two when used to with the hologram cards. 0:47:20.080 --> 0:47:22.759 I collected them. And then they started getting cartoons. 0:47:22.840 --> 0:47:25.279 But like when ghost Face started saying that, and it 0:47:25.320 --> 0:47:28.359 was like your cartoon characters even like everyone in WU had. 0:47:28.239 --> 0:47:30.680 Like an ulteri ego character. I was like, yo, they 0:47:31.000 --> 0:47:31.720 made it popular. 0:47:32.080 --> 0:47:34.040 They didn't have a Marvel movie then, like the first 0:47:34.120 --> 0:47:36.319 Marvel didn't even put out movies til later, Like the 0:47:36.320 --> 0:47:39.960 first thing Sony did was partner with them and put 0:47:40.040 --> 0:47:43.120 out Spider Man and then like okay, now cartoon movies 0:47:43.160 --> 0:47:43.719 can be a thing. 0:47:44.040 --> 0:47:45.880 But prior to that, nobody was thinking about it. 0:47:46.000 --> 0:47:48.680 I mean, DC had it with with with Batman and Superman, 0:47:48.719 --> 0:47:51.120 but Marvel's real quite a little outside. 0:47:51.560 --> 0:47:53.640 I was never a collected so I can't speak too much. 0:47:53.680 --> 0:47:54.440 But that's interesting. 0:47:54.719 --> 0:47:56.600 That's interesting because it's like I could see it from 0:47:56.600 --> 0:47:57.080 both sides. 0:47:57.160 --> 0:47:57.760 Yeah exactly. 0:47:57.800 --> 0:48:00.279 I mean you kind of you took, you took the thing, you. 0:48:00.360 --> 0:48:01.319 Made your whole thing on. 0:48:03.960 --> 0:48:06.000 If you was the person who made the originator and 0:48:06.040 --> 0:48:07.960 the person that took your joint ran would it and 0:48:08.000 --> 0:48:10.120 made a life of his own, come say yo, you should. 0:48:09.880 --> 0:48:14.239 Pay me, pay me though it was dead in the water, 0:48:14.440 --> 0:48:15.600 but before that was you. 0:48:15.760 --> 0:48:19.400 That's a fact, buddy, did help the brand promotions. 0:48:20.800 --> 0:48:22.160 We see how many times have we seen that in 0:48:22.239 --> 0:48:22.840 hip culture? 0:48:23.000 --> 0:48:24.600 Yeah, yeah, we definitely know that. 0:48:24.600 --> 0:48:26.040 That's interesting. That's interesting. 0:48:26.440 --> 0:48:31.719 So okay, so all right, so now doubling back on 0:48:31.760 --> 0:48:36.080 the music thing. Meek Mill one of the greatest rappers 0:48:36.080 --> 0:48:38.680 of this generation. He was also signed to you guys. 0:48:38.800 --> 0:48:41.520 Yeah yeah, Meek Yeah, Tip, Charlie Max. Shout out to. 0:48:41.960 --> 0:48:43.200 Charlie Max, Philly's own. 0:48:44.960 --> 0:48:47.920 That's kind of like how how Meet connected with Tip 0:48:48.560 --> 0:48:52.520 and literally meat was dope like sort of raw energy 0:48:52.560 --> 0:48:54.600 of it. Sort of you know that was meet with 0:48:54.680 --> 0:48:59.359 the corn Rolls, all of the clips you see now 0:48:59.440 --> 0:49:01.319 looking back like that was it? 0:49:01.400 --> 0:49:04.040 So like when you when you first heard me, you knew, 0:49:04.120 --> 0:49:06.160 like this is this is something. 0:49:06.200 --> 0:49:08.120 Honestly, when when you first heard me, you knew he 0:49:08.200 --> 0:49:08.600 was dope. 0:49:08.719 --> 0:49:11.759 But even more than that, when we first heard me, 0:49:13.320 --> 0:49:14.719 Philly was already rocking with me. 0:49:14.800 --> 0:49:16.920 Yeah, he was a he was a celebrity. 0:49:16.160 --> 0:49:19.840 Feel it's already a local thing, you know. So it 0:49:19.960 --> 0:49:22.160 was like I got my opinion. 0:49:22.200 --> 0:49:24.480 Of course I think he's dope, but really, for real, 0:49:24.600 --> 0:49:28.319 who cares what your opinion thinks? His backyard loves him 0:49:28.400 --> 0:49:30.640 right now. It's only a matter of time before it works, 0:49:30.640 --> 0:49:32.319 you know. And to me, that's what I feel like 0:49:32.320 --> 0:49:35.320 with artists, Man, you want to get in business with 0:49:35.440 --> 0:49:37.239 an artist? I look at an artist is like a 0:49:37.320 --> 0:49:39.960 founder of a company, and you want to invest in 0:49:40.080 --> 0:49:42.000 someone that's gonna make it with or what else? 0:49:43.480 --> 0:49:43.880 Period? 0:49:43.960 --> 0:49:45.960 You know what I'm saying, Like, if it's somebody that, yo, 0:49:46.000 --> 0:49:48.600 you need me for this, need me for that, it's 0:49:48.640 --> 0:49:51.880 a hard investment. But if it's somebody that like trajectory wise, 0:49:51.960 --> 0:49:54.520 like you see the energy you see like it's only 0:49:54.520 --> 0:49:56.760 a matter of time before he makes it. 0:49:56.840 --> 0:49:59.080 So you when you guys just let him go free 0:49:59.080 --> 0:50:03.239 and clear when TI no, just nothing, just like out 0:50:03.239 --> 0:50:04.719 of good faith, like yo, just let him. 0:50:05.040 --> 0:50:06.479 It was done for you. You did it. You return 0:50:06.520 --> 0:50:08.640 to feel Yeah, we had a. 0:50:08.520 --> 0:50:13.080 Producer to be billionaire shout out the rise b billionaire. 0:50:13.080 --> 0:50:15.600 He went over there with with Ross too during that time. 0:50:15.719 --> 0:50:18.239 You know you have any regrets about that, Like do 0:50:18.280 --> 0:50:21.360 you think maybe you could have still kind of worked 0:50:21.360 --> 0:50:22.319 out something with you? 0:50:22.320 --> 0:50:25.200 You know what I'm saying, Like, I mean, you know 0:50:25.280 --> 0:50:27.560 it's it's you can't really I don't really see it 0:50:27.640 --> 0:50:29.040 like that, is what it is what I'm saying. 0:50:29.080 --> 0:50:31.200 You can't really like I don't really see it like that. 0:50:31.320 --> 0:50:33.440 I mean you know when when you do. 0:50:33.440 --> 0:50:36.279 When you make certain moves and you a certain kind 0:50:36.280 --> 0:50:38.040 of way, you can always be straight. 0:50:38.280 --> 0:50:40.759 You got I mean, looking back on it, I mean 0:50:40.880 --> 0:50:43.439 you lost, you lost me, but you had the next 0:50:43.440 --> 0:50:46.040 biggest star, probably the biggest. 0:50:45.680 --> 0:50:47.200 Star outside of the guy from Canada. 0:50:47.680 --> 0:50:49.160 Well well speaking. 0:50:49.200 --> 0:50:50.680 Well, we'll get there in a second. 0:50:50.840 --> 0:50:51.040 Yeah. 0:50:51.160 --> 0:50:53.799 I mean it's interested too, because I feel like in 0:50:53.800 --> 0:50:56.240 the music business. We spoke about this with Chris Gotti 0:50:56.280 --> 0:50:58.719 where it's like it's really just based off of your opinion, right, 0:50:58.760 --> 0:51:02.440 there's really no set or reason like this person is 0:51:02.480 --> 0:51:04.120 going to be a star, this person isn't going to 0:51:04.160 --> 0:51:06.439 be a star. It's just kind of like like you said, 0:51:06.560 --> 0:51:08.440 you can kind of gauge it off of like the 0:51:08.600 --> 0:51:11.760 buzz already. Outside of that as far as like gauging 0:51:12.320 --> 0:51:14.799 the quality of music or like the star status, it's 0:51:14.840 --> 0:51:18.640 really just your personal opinion and sometimes it works out, 0:51:18.719 --> 0:51:24.279 sometimes it doesn't. So Drake, when you when you when 0:51:24.320 --> 0:51:27.239 you was introduced to Drake and you could have signed Drake, 0:51:28.440 --> 0:51:31.880 what was your what was your what's the rationale? 0:51:32.200 --> 0:51:36.640 Shout out to Drake first and fall let's say this. 0:51:37.160 --> 0:51:40.080 We was going to Toronto a lot. We was doing 0:51:40.080 --> 0:51:45.160 stuff in Toronto and before Drake, Canada was a different world. 0:51:45.400 --> 0:51:48.000 That fact was there was. 0:51:50.800 --> 0:51:57.200 It was different. It was a lot of love girls 0:51:57.280 --> 0:51:59.200 is still like you know, you know, to bring you 0:51:59.360 --> 0:52:03.680 ladies like man, it was. 0:52:03.640 --> 0:52:04.719 A different thing. 0:52:04.920 --> 0:52:05.680 Man, like. 0:52:07.480 --> 0:52:13.040 Shout, we loving Toronto, We're up here, you know. And 0:52:13.040 --> 0:52:15.040 and it was a few rappers that was buzzing for 0:52:15.120 --> 0:52:15.960 real during that time. 0:52:16.320 --> 0:52:19.239 It was like belly was buzzing and Drake was, you. 0:52:19.200 --> 0:52:22.560 Know, doing this thing. And it was a few rappers, 0:52:22.640 --> 0:52:27.640 you know. But of course, yes, Drake was introduced. I 0:52:27.680 --> 0:52:30.040 didn't see it, you know, I didn't see it at all, 0:52:30.280 --> 0:52:32.279 Like we didn't see it, like you know, for real. 0:52:32.520 --> 0:52:34.719 But at the same time, Drake had this manager, man 0:52:35.200 --> 0:52:38.399 HaLow back t Slack, that was the name. I don't 0:52:38.440 --> 0:52:40.360 know where he at, shout out the hollow back t Slack. 0:52:40.560 --> 0:52:42.799 Always wondered what happened to him for real, because Drake 0:52:42.880 --> 0:52:45.319 he had this manager and dud essed to like go 0:52:45.520 --> 0:52:47.920 hard to kind of be a little bit annoying. 0:52:47.520 --> 0:52:49.600 Too, for I'm like, yo, what's up all about you? 0:52:50.239 --> 0:52:50.400 You know? 0:52:52.480 --> 0:52:54.239 And that's why you know, like, yo, it's it's a 0:52:54.320 --> 0:52:57.759 it's a fun line between like persistence to being a 0:52:57.800 --> 0:52:59.640 painted ass the fact, you know what i mean. 0:53:00.040 --> 0:53:01.360 Way used to teeter that line. 0:53:02.080 --> 0:53:04.640 You know that you know, and it's all love, like 0:53:04.680 --> 0:53:07.040 shout out to him and like, but it's just real. 0:53:07.400 --> 0:53:09.720 Like so for me and my experience, that was another 0:53:09.760 --> 0:53:10.480 factor in it. 0:53:10.480 --> 0:53:14.880 Too, Like ship about to call me a game, but 0:53:15.120 --> 0:53:15.399 you know. 0:53:15.440 --> 0:53:18.120 Shout out to Drake, like yo, he went and obviously 0:53:18.239 --> 0:53:21.239 I'm sure he everything went perfect for him, you know 0:53:21.280 --> 0:53:21.800 what I'm saying. 0:53:22.320 --> 0:53:24.719 But you know, when you when you went in it. 0:53:25.320 --> 0:53:28.759 Everybody got a story about who they missed out in it, 0:53:28.840 --> 0:53:31.400 and you focused on Yo, So I'm gonna miss out 0:53:31.440 --> 0:53:34.080 on somebody else's you know what I'm saying, So you 0:53:34.120 --> 0:53:35.040 can't think. 0:53:34.960 --> 0:53:37.759 And like you said at that time, it's like he 0:53:37.800 --> 0:53:40.840 has an afro and he's Jewish and he's doing the 0:53:40.920 --> 0:53:45.160 grassy and saying yeah, I told you. Like even I 0:53:45.239 --> 0:53:48.040 read j Prince's book and Jay Prince was like he 0:53:48.080 --> 0:53:49.880 didn't understand it. Like when his son was like, Yo, 0:53:50.000 --> 0:53:52.920 he gonna be big, he was like whatever, But like I. 0:53:54.080 --> 0:53:58.200 Guess, And that's that's all credit to Drake, right, Drake 0:53:58.880 --> 0:54:02.520 changed like hip hop in that regard, like because real 0:54:02.800 --> 0:54:04.440 looking at it, there was nobody. 0:54:04.040 --> 0:54:10.160 From Canada that was popping. There was Cardinal Official. 0:54:10.000 --> 0:54:13.920 Cars now Fish Toronto Legend, shout out to him, Toronto Legend. 0:54:13.920 --> 0:54:15.759 But that was like the biggest rapper that we had 0:54:15.800 --> 0:54:19.480 seen to that point, you know. So it was just like, Yo, 0:54:19.600 --> 0:54:21.240 Drake had like a butterfly collar. 0:54:21.600 --> 0:54:23.200 It was just like you didn't see it. 0:54:23.640 --> 0:54:25.920 I don't know, no mustache. 0:54:26.440 --> 0:54:31.120 He was young, but he bounced back back through the 0:54:31.160 --> 0:54:34.640 country of Canada. Needs to make him like an official 0:54:34.680 --> 0:54:37.239 ambassad like no because it's like not only not only 0:54:37.280 --> 0:54:39.839 did he change the course of music, the rafters all 0:54:39.840 --> 0:54:43.360 of a sudden became nbah, like the whole culture changed. 0:54:43.600 --> 0:54:44.520 Everything for Canada. 0:54:45.400 --> 0:54:47.640 I think when we look at the plane that they give, you. 0:54:47.680 --> 0:54:50.840 Know, that's the hardest plane out the plane when I 0:54:50.880 --> 0:54:52.680 tell you right the message at the bombas if you're 0:54:52.680 --> 0:54:53.520 reading this, we left. 0:54:54.239 --> 0:54:56.640 That's hard. That is a hard message. 0:54:56.840 --> 0:54:58.280 Drake is like the president of Canada. 0:54:58.320 --> 0:54:59.920 Bro, after you got he is straight. 0:55:00.080 --> 0:55:02.920 He got, he became the biggest music star, and then 0:55:03.160 --> 0:55:05.640 he got replaced for a second by another guy from Canada, 0:55:06.120 --> 0:55:06.640 Justin Bieber. 0:55:07.200 --> 0:55:10.240 And it's like, yo, no. 0:55:10.080 --> 0:55:11.440 Replaced, never got. 0:55:13.080 --> 0:55:15.239 Whatever pop star, pop stars the biggest just to be 0:55:15.280 --> 0:55:17.520 back the point was the biggest pop star. Yeah, but 0:55:17.520 --> 0:55:19.520 they I mean these guys, I wouldn't use the term 0:55:19.600 --> 0:55:21.439 replaced as a pop star. 0:55:21.640 --> 0:55:22.719 He got joined. 0:55:24.400 --> 0:55:26.840 That wage is important, language important, that's fair. It was 0:55:26.840 --> 0:55:29.200 a impoint. He got joined by another Toti. Then they 0:55:29.200 --> 0:55:31.120 started getting number one picks coming from Toronto. 0:55:31.160 --> 0:55:33.280 I'm just like yo with and then the weekend pop 0:55:33.400 --> 0:55:34.839 crazy like. 0:55:35.480 --> 0:55:38.280 Drake Tory like he changed Toronto. 0:55:38.400 --> 0:55:41.880 Bro like that she used to be like I never 0:55:41.960 --> 0:55:44.840 seen I never seen we were in Toronto before before, 0:55:44.960 --> 0:55:46.600 like you said, you go to club for five hours, 0:55:47.000 --> 0:55:48.680 like you know what I'm saying, Like it was crazy. 0:55:48.800 --> 0:55:50.959 I came back and it was like New York. They're 0:55:50.960 --> 0:55:52.759 like one. 0:55:52.760 --> 0:55:57.839 Hundred and fifty for like crazy, it's crazy to think 0:55:57.840 --> 0:55:59.640 about experience, did you know? 0:55:59.719 --> 0:56:05.000 Like Vince car todays, Vince shout to Vince Man. 0:56:05.080 --> 0:56:09.279 So let's talk about another licensing deal on the music side, 0:56:09.280 --> 0:56:12.279 because you guys leave Atlantic and then you I guess 0:56:12.280 --> 0:56:15.160 you go to Columbia so for the for the Paperwork album. 0:56:15.719 --> 0:56:17.719 So was that was that different? Like it was a 0:56:17.719 --> 0:56:20.200 different type of deal. You just signed the licensing, Like, 0:56:20.200 --> 0:56:20.759 how did that work? 0:56:21.000 --> 0:56:22.120 That was a distribution deal? 0:56:22.160 --> 0:56:22.879 Distribution deal? 0:56:22.960 --> 0:56:26.920 So that was the distribution deal, whereas Boom like like 0:56:26.920 --> 0:56:28.840 you said, it could work in two different ways. You 0:56:28.880 --> 0:56:31.400 can turn in the album and they can just distribute 0:56:31.440 --> 0:56:34.480 the album through a license, or they could just distribute 0:56:34.520 --> 0:56:38.120 the album directly with you and you good for whatever 0:56:38.160 --> 0:56:39.680 you agree on, right, one album. 0:56:39.600 --> 0:56:40.520 Two albums whatever. 0:56:40.840 --> 0:56:44.360 But that's back to you know, one of those splits 0:56:44.400 --> 0:56:46.400 that that's just straight ownership. 0:56:46.960 --> 0:56:50.120 So you tell you did the first one wasn't a 0:56:50.120 --> 0:56:53.200 distribution deal with records? It wasn't no, that was the 0:56:53.360 --> 0:56:56.960 JV partnership, but this one was a distribution it. So 0:56:57.320 --> 0:56:59.680 what's the difference between the JV partnership and the distribution. 0:57:00.080 --> 0:57:02.680 The difference between a JV partnership is really going to 0:57:02.719 --> 0:57:06.640 be the splits. Like a JV partnership is typically fifty 0:57:06.680 --> 0:57:10.000 to fifty. You know, like I said, you can get 0:57:10.040 --> 0:57:12.319 your master's back or you cannot get your master's back, 0:57:12.360 --> 0:57:14.880 depending on your deal. Now, when it comes to a 0:57:14.880 --> 0:57:18.240 distribution deal, you maintain the ownership of your masters, but 0:57:18.320 --> 0:57:21.600 now you're split. May change. You can come in people say, yo, 0:57:21.720 --> 0:57:24.959 master p eighty five fifteen split. Most people really ain't 0:57:25.000 --> 0:57:27.600 doing that for us, right, most people, Yo, you might 0:57:27.640 --> 0:57:31.160 start off okay, distribution eighty five fifteen or eighty twenty, 0:57:31.200 --> 0:57:33.240 so to say, right, and now the artist says, but 0:57:33.280 --> 0:57:35.480 I need some money for videos. 0:57:35.520 --> 0:57:36.400 I need some money for it. 0:57:36.440 --> 0:57:38.760 Everything you need money for is like, okay, ten more 0:57:38.800 --> 0:57:40.840 for me, ten more for me, ten more for me. 0:57:40.920 --> 0:57:43.000 So you can end up being at a sixty forty 0:57:43.200 --> 0:57:44.400 and it can still be distribution. 0:57:44.520 --> 0:57:46.320 You're gonna have been at a fifty to fifty and 0:57:46.360 --> 0:57:47.240 it's still distribution. 0:57:47.840 --> 0:57:51.920 So it's like depending on that split will determine the 0:57:52.000 --> 0:57:52.680 profit share. 0:57:52.880 --> 0:57:55.840 You know, you're still on taming your masters. 0:57:55.320 --> 0:57:57.600 So the distribution you ow with your master's right away, 0:57:57.640 --> 0:57:59.720 that album own the masters right away. 0:58:00.080 --> 0:58:03.320 Exactly after that, do you become the completely independent. 0:58:05.200 --> 0:58:07.920 After that? Yeah? After that, No, actually put out a 0:58:07.920 --> 0:58:08.880 project through Epic two. 0:58:09.200 --> 0:58:10.280 You know, but it was the same kind of way 0:58:10.480 --> 0:58:12.960 what La went to Epic Okay, okay, it was that 0:58:13.080 --> 0:58:14.480 was actually not that long Aguards. 0:58:14.640 --> 0:58:19.440 Yeah, and then you then the All Death distribution absolutely acquisition. 0:58:19.720 --> 0:58:21.640 What's so what? What's what's that? What's what's all depth? 0:58:21.640 --> 0:58:23.720 So that was Russell Simmons thing, That's your Death. 0:58:23.880 --> 0:58:27.400 Yeah. So Russell Simmons started All Death, which is basically a. 0:58:27.480 --> 0:58:32.160 Content company right that lives on multiple platforms, predominantly Facebook 0:58:32.200 --> 0:58:32.880 and YouTube. 0:58:33.080 --> 0:58:35.120 They focused on hip hop and comedy. 0:58:35.320 --> 0:58:37.760 So Russell Simmons started his company in like two thousand 0:58:37.840 --> 0:58:43.240 and sixteen, I think maybe fifteen, and they they they 0:58:43.320 --> 0:58:45.000 raised like seventeen million dollars, you know. 0:58:45.120 --> 0:58:50.520 So they created brands. You got for exam, you have art. 0:58:50.480 --> 0:58:53.560 And raps, you have you know, different brands that exist 0:58:53.720 --> 0:58:59.000 on the platform. So now Russell Simmons and these guys 0:58:59.280 --> 0:59:02.120 ran into some com Locations decided to sell it, we 0:59:02.240 --> 0:59:04.600 end up buying it. When I say we, I created 0:59:04.600 --> 0:59:10.160 a a syndicate, syndicate exactly, man, Tip created syndicate. So 0:59:10.280 --> 0:59:13.760 now myself, Tip Baron Davis. 0:59:14.080 --> 0:59:17.040 Paul Judge, Paul Judge, Paul Judge is a part of 0:59:17.080 --> 0:59:22.400 it as well, Paul Judge, Mucker, Capital, Beta Works, you 0:59:22.440 --> 0:59:25.600 know too, VCS and my guys, Sedric Rodgers and Seawan 0:59:25.680 --> 0:59:28.320 Newsome all pretty much acquired it, you know. 0:59:29.400 --> 0:59:33.360 But for real, like, yeah, that's that right, So we 0:59:33.440 --> 0:59:37.320 acquired that in the nineteen open up twenty twenty with it, 0:59:37.480 --> 0:59:40.280 and now, of course the pandemic hits, you know, So now, 0:59:40.280 --> 0:59:43.080 like you guys know, content has been up throughout the 0:59:43.120 --> 0:59:47.360 pandemic initially, so our content was up, our numbers was up, 0:59:47.400 --> 0:59:52.040 We reactivated the you know, the platform, you know, the programs, 0:59:52.280 --> 0:59:54.520 and things have been going good. Now add dollars are 0:59:54.600 --> 0:59:57.360 leveling back up. So now we're actually about to go 0:59:57.400 --> 0:59:59.400 out and raise money though, you know, because we want 0:59:59.440 --> 1:00:00.880 to do obviously more work. 1:00:01.440 --> 1:00:04.480 So how do you create a how do they get 1:00:04.480 --> 1:00:06.680 the ability to put content on the platform? 1:00:06.760 --> 1:00:07.200 All death? 1:00:07.320 --> 1:00:09.280 Yeah, man, you can go to all death and I'll 1:00:09.280 --> 1:00:11.360 say DM right now that's the biggest way we're working 1:00:11.400 --> 1:00:12.440 on the web app so. 1:00:12.320 --> 1:00:14.160 That the whole page is not up. 1:00:14.440 --> 1:00:16.400 But go and DM if you're a creator, if you're 1:00:16.440 --> 1:00:19.320 a comedian, or you're just a content creator in general, 1:00:19.560 --> 1:00:21.760 go to All death and shoot a DM. 1:00:21.600 --> 1:00:25.520 Over So Heavy Sound Labs. That's what you're that's what 1:00:25.520 --> 1:00:27.280 you're doing. Now what is what is that? 1:00:28.040 --> 1:00:31.720 So Heavy Sound Labs is a modern day record label, 1:00:32.040 --> 1:00:34.800 you know. So now for me, I say, I did 1:00:35.000 --> 1:00:38.880 Grant Also, I started that almost twenty years ago. So 1:00:38.960 --> 1:00:42.720 now what is a record company so to say, look 1:00:42.840 --> 1:00:45.480 like today? So in my mind, I feel like it's 1:00:45.560 --> 1:00:48.920 community because I know that I don't want to just. 1:00:51.000 --> 1:00:54.080 Have a brand new artist. Me and this brand new 1:00:54.160 --> 1:00:58.480 artist is just us. That's tough, long road ahead of tail. 1:00:58.840 --> 1:01:01.400 So to me, I'll front, I'm like, okay, it's really 1:01:01.440 --> 1:01:03.480 kind of community for real. You know, when I look 1:01:03.480 --> 1:01:05.360 at Grand Hustle and I look at what we built, 1:01:05.560 --> 1:01:08.680 we built the community. You look at all of these brands, 1:01:08.760 --> 1:01:14.320 they really Rockefeller, fod It's like, yo, it was always community, right, 1:01:14.440 --> 1:01:17.440 but we really didn't have like, we didn't take advantage 1:01:17.440 --> 1:01:19.840 of the technology. So to say that connect the community 1:01:19.880 --> 1:01:21.640 for it, you know when I go to the Trap 1:01:21.720 --> 1:01:25.840 Music Museum, I see people that that I've seen these 1:01:25.840 --> 1:01:28.800 people for years. You know what I'm saying, Like now 1:01:28.800 --> 1:01:30.800 they stay there with their kids in line with the traps. 1:01:30.880 --> 1:01:33.400 I'm like, damn Like so now we're heavy sound labs. 1:01:33.440 --> 1:01:35.800 I'm saying from the beginning, I want to create an 1:01:35.800 --> 1:01:38.640 online record label. Now, anyone can go to the website 1:01:38.680 --> 1:01:41.600 heavysound dot com. You can hit the artists tab and 1:01:41.600 --> 1:01:44.280 you can apply to be an artist. You know, nowadays 1:01:44.280 --> 1:01:46.760 we know that artists it ain't about you're on in 1:01:46.760 --> 1:01:49.680 the streets is hot like the shit comes. You know, 1:01:50.280 --> 1:01:51.880 you went out the side of the walls, your mother, 1:01:51.960 --> 1:01:53.560 from your mother, your parents. 1:01:53.560 --> 1:01:55.680 Making a record. You know what I'm saying. You're doing 1:01:55.720 --> 1:01:57.080 a little dance move or something. 1:01:57.120 --> 1:01:59.880 You uploaded it boom, and now it's going so to me, 1:02:00.040 --> 1:02:02.680 I want every artist, every young creator to know that. 1:02:02.880 --> 1:02:05.640 Then come to heavysound dot com and upload their music 1:02:05.680 --> 1:02:09.000 here and we will possibly partner. You know, We've run 1:02:09.080 --> 1:02:12.120 through a series of questions designed to flow as if 1:02:12.120 --> 1:02:14.240 we're having a conversation as artists. 1:02:14.240 --> 1:02:15.800 What's important to them? Lah? 1:02:16.320 --> 1:02:18.720 Now, if they would it, if we would it? We 1:02:18.840 --> 1:02:21.720 want board them as an artist, you know, as an artist. 1:02:21.840 --> 1:02:29.400 We work with artists in three phases, you know, distribution, amplification. 1:02:28.920 --> 1:02:29.520 And growth. 1:02:29.720 --> 1:02:32.840 You know. So distribution is an eighty to twenty deal. 1:02:33.320 --> 1:02:36.480 We come in eighty twenty partners eighty thos to the 1:02:36.560 --> 1:02:40.920 artists for twenty percent. We provide services for them distribution services, 1:02:40.920 --> 1:02:42.000 payout services. 1:02:42.240 --> 1:02:44.560 But we also give them attention. 1:02:44.880 --> 1:02:48.320 We give them office hours, you know, or access to 1:02:48.440 --> 1:02:51.080 our team to really kind of learn stuff hands on. 1:02:51.440 --> 1:02:54.800 We give them access to talks like this. 1:02:54.920 --> 1:02:57.640 We do talks we're proven industry experts, you know, called 1:02:57.720 --> 1:03:00.200 heavy talks. So we give them access to those on 1:03:00.240 --> 1:03:03.720 one conversations. We're going to access to a lot of 1:03:03.720 --> 1:03:06.240 different resource We have a Slack channel, you know, a 1:03:06.240 --> 1:03:09.800 Slack group that has about eight hundred of our crew 1:03:09.840 --> 1:03:12.800 members you know that are in here now having conversations. 1:03:12.880 --> 1:03:13.640 That the heavy Groop. 1:03:13.800 --> 1:03:14.560 That's the heavy crew. 1:03:15.000 --> 1:03:17.400 So you go to the website everysound dot com you 1:03:17.440 --> 1:03:19.640 can also hit the heavy crew now, you know, because 1:03:19.720 --> 1:03:22.840 initially what I started seeing is is I pretty much 1:03:22.880 --> 1:03:25.560 had like an open casting call for artists. I'm turning 1:03:25.600 --> 1:03:27.040 away a lot of artists, right because a lot of 1:03:27.120 --> 1:03:29.040 artists are just not ready for us, you know. 1:03:29.320 --> 1:03:31.440 So now I'm like, damn, how could I convert them? 1:03:31.880 --> 1:03:34.120 I was an intern before, I was on the Street 1:03:34.120 --> 1:03:36.840 Team before, So now would say, like, what does today's 1:03:37.320 --> 1:03:41.240 Street Team program internship program look like? If I'm saying 1:03:41.280 --> 1:03:43.480 I'm doing a digital record companies, now I create the 1:03:43.520 --> 1:03:45.640 Heavy Crew. So now if you're a artist that you're 1:03:45.640 --> 1:03:47.880 too early, you know, go apply over here and we 1:03:47.960 --> 1:03:50.400 don't have conversations to give you information so you can 1:03:50.400 --> 1:03:51.520 get your shit together, you. 1:03:51.520 --> 1:03:52.040 Know what I'm saying. 1:03:52.040 --> 1:03:55.080 But now even more than that, Now it's managers A 1:03:55.200 --> 1:03:58.640 and RS motors, you know, like other people that you know, 1:03:58.720 --> 1:04:01.200 you have interest in the music business, you can come 1:04:01.200 --> 1:04:03.080 over here. We got this community and we can all 1:04:03.400 --> 1:04:06.360 to share information and help build each other up. 1:04:07.000 --> 1:04:09.080 But at the same time, I get to activate my crew, 1:04:09.400 --> 1:04:10.680 you know. So now I. 1:04:10.600 --> 1:04:13.640 Got almost fifteen hundred Heavy Crew members and in my mind, 1:04:13.680 --> 1:04:16.040 I'm thinking back to Street Team, right, like, there's no 1:04:16.160 --> 1:04:20.200 more hanging up posters, giving out stickers, flyers that don't 1:04:20.200 --> 1:04:20.840 exist no more. 1:04:20.800 --> 1:04:26.160 And that was post on social media right comment all 1:04:26.160 --> 1:04:26.640 of that stuff. 1:04:26.680 --> 1:04:28.880 So now I get to activate my crew and say yo, 1:04:29.240 --> 1:04:33.360 on Tuesday at two o'clock. We're gonna we're gonna be 1:04:33.960 --> 1:04:38.000 advertising all started great, So we're gonna post all started great. 1:04:38.080 --> 1:04:41.680 We're gonna have hashtag SRT at two. 1:04:41.560 --> 1:04:43.919 O'clock on Tuesday, and now we got hundreds of people 1:04:43.960 --> 1:04:46.720 doing it at the same time, thousands of people eventually, 1:04:46.840 --> 1:04:49.280 Right for a brand new wartis the biggest thing for 1:04:49.400 --> 1:04:50.680 brand new artist is to get. 1:04:50.560 --> 1:04:53.480 Somebody else to talk about, you know, so you know, just. 1:04:53.480 --> 1:04:55.280 Kind of building that crew so it can be like 1:04:55.760 --> 1:04:58.240 more and I can talk to the audience and in 1:04:58.280 --> 1:05:02.400 a bunch of ways, not just oh the direct music. 1:05:03.720 --> 1:05:05.920 That's crazy because in my mind, I'm like, especially in 1:05:05.920 --> 1:05:08.760 these times, how are you going to amplify the artists? 1:05:08.760 --> 1:05:10.200 But you just gave it a thousand ways. 1:05:10.240 --> 1:05:11.680 And one of the things I think is important is 1:05:11.680 --> 1:05:15.120 that there is no growth anymore in artists. It sounds 1:05:15.160 --> 1:05:17.200 like this is what this platform is for. Right, Like 1:05:17.280 --> 1:05:18.840 now it's like, yo, I can make a hot song 1:05:18.880 --> 1:05:21.160 in my living room, put it out and now I'm hot? 1:05:21.360 --> 1:05:22.160 But how do I grow? 1:05:22.760 --> 1:05:22.920 Right? 1:05:22.960 --> 1:05:25.600 So like absolutely, how do I actually developed turn this 1:05:25.680 --> 1:05:26.480 into a business? 1:05:26.560 --> 1:05:27.160 Right? Right? 1:05:27.200 --> 1:05:29.880 It's like everybody got access, Now, how do you turn 1:05:29.920 --> 1:05:33.000 that into a sustainable business? As the side of it, 1:05:33.080 --> 1:05:35.280 you know. So for us, like I said, I look 1:05:35.320 --> 1:05:38.080 at it, I bring artists in. We were originally on 1:05:38.120 --> 1:05:40.560 an eighty twenty spit and now I look at your 1:05:40.600 --> 1:05:45.280 traction at the right time, evolved to a fifty to 1:05:45.280 --> 1:05:48.000 fifty deal. I start investing finances in you, and my 1:05:48.080 --> 1:05:50.760 goal is to partner with a major label, you know. 1:05:50.840 --> 1:05:52.160 So I want to do the same thing that I've 1:05:52.200 --> 1:05:55.160 done with Ti with a Travis with a BIB with 1:05:55.280 --> 1:05:58.480 all of these artists, right, grab them early as an 1:05:58.520 --> 1:06:04.080 early stage investment, partnering with them, invest in them, show traction, partner. 1:06:03.840 --> 1:06:06.320 With a major label. So it's a music incubator. Now 1:06:06.360 --> 1:06:08.080 I want to do that over and over. 1:06:09.000 --> 1:06:10.320 Do they own their masters? 1:06:10.760 --> 1:06:11.040 Yes? 1:06:11.360 --> 1:06:15.040 Okay, so it's like a direct and do you just 1:06:15.680 --> 1:06:17.720 so it's like a tune corps a CD baby like. 1:06:17.680 --> 1:06:19.360 You No, it's not like that, right, So you have 1:06:19.360 --> 1:06:20.800 the toune cores and CD babies. 1:06:20.840 --> 1:06:22.840 But I'm like a luxury offering for it, you know 1:06:22.880 --> 1:06:24.880 what I'm saying, Like you go there, that shit is 1:06:24.920 --> 1:06:27.840 like the bits. It's just like a black hole, you 1:06:27.840 --> 1:06:28.360 know what I'm saying. 1:06:28.400 --> 1:06:30.640 Like for them as far as like they publish it, 1:06:30.680 --> 1:06:32.880 to the to the iTunes. 1:06:32.960 --> 1:06:33.840 Yeah they own everything. 1:06:33.920 --> 1:06:35.760 Yeah, they own everything when they go that route. Now 1:06:35.760 --> 1:06:38.040 when you come to my route, you still own everything. 1:06:38.080 --> 1:06:40.160 We do a twenty four month deal, so I want 1:06:40.160 --> 1:06:42.440 to partner with a major label within twenty four months. 1:06:42.440 --> 1:06:43.600 You know, you own. 1:06:43.440 --> 1:06:45.960 Your masters, but I got the rights to exploit your masters, 1:06:46.000 --> 1:06:48.840 meaning that I'm going to be during this time working 1:06:48.960 --> 1:06:52.760 sinks and trying to get placement of your songs socialized else. 1:06:52.960 --> 1:06:55.120 So I need the ability to run around and do 1:06:55.160 --> 1:06:57.600 that as opposed to you know, you're a new artist, 1:06:57.760 --> 1:06:58.520 so you. 1:06:58.440 --> 1:06:59.520 Don't have no demands. 1:06:59.680 --> 1:07:01.800 Nobody is waiting for you, so I don't have time 1:07:01.880 --> 1:07:05.080 to say, Yo, John Brown, I'm calling you, and John 1:07:05.080 --> 1:07:07.440 Brown's at work, like you know what I'm saying, and 1:07:07.520 --> 1:07:09.880 John can't get back to me, Like and by the 1:07:09.880 --> 1:07:12.120 time he gets back to me after the night shift's 1:07:12.120 --> 1:07:13.720 over with, he hits me back, and I hit the 1:07:13.760 --> 1:07:15.760 other person back the next day they're like, are you serious? 1:07:16.200 --> 1:07:18.680 Like I don't care about you know, Like at that point, 1:07:19.080 --> 1:07:20.200 it's just the numbers game. 1:07:20.280 --> 1:07:23.040 Whoever has the sound for the low that's where we 1:07:23.080 --> 1:07:23.880 want to go right now. 1:07:23.920 --> 1:07:27.720 So I just really want the rights for the duration 1:07:28.040 --> 1:07:29.400 to exploit your music. 1:07:29.160 --> 1:07:30.040 And help building music. 1:07:30.080 --> 1:07:33.360 But you own your music time because real the masters 1:07:33.400 --> 1:07:36.320 ain't worth nothing yet, you know what I'm saying, keep 1:07:37.240 --> 1:07:39.200 you always own it as long as it ain't worth 1:07:39.240 --> 1:07:41.360 nothing like that doesn't really matter. So people got to 1:07:41.400 --> 1:07:44.520 really understand, like when they start talking about masters and 1:07:44.560 --> 1:07:48.320 ownership and people invest the money in you, like a 1:07:48.320 --> 1:07:50.560 lot of people really don't have a real good education 1:07:50.640 --> 1:07:51.040 on that. 1:07:50.960 --> 1:07:51.560 Still, you know. 1:07:52.440 --> 1:07:55.160 So do you think that record labels are still and 1:07:55.160 --> 1:07:57.400 because we've heard like Steve Stouts say, like record labels 1:07:57.760 --> 1:08:00.440 aren't they shouldn't even be around anymore, Like do you 1:08:00.440 --> 1:08:03.040 feel it's still a place for record labels or how 1:08:03.080 --> 1:08:04.680 do you feel? Like what's your thoughts about that? 1:08:05.280 --> 1:08:05.440 Yo? 1:08:05.520 --> 1:08:09.880 I mean to me, I feel like I feel like 1:08:09.920 --> 1:08:11.200 you just got to go on the record label the 1:08:11.280 --> 1:08:13.800 right way, you know. I feel like the bigger, the 1:08:13.800 --> 1:08:15.960 biggest acts in the world. 1:08:16.240 --> 1:08:17.760 Are with major record labels. 1:08:18.000 --> 1:08:21.920 Fact, you know, a major record label provides major resources, 1:08:22.200 --> 1:08:27.320 provides resources, personnel all around. The global music right now 1:08:27.400 --> 1:08:29.040 is a global business right with the hip. 1:08:28.920 --> 1:08:31.280 Hop biggest genre in the world, you know. 1:08:31.439 --> 1:08:33.599 So to me, like I want to know, like, yo, 1:08:33.680 --> 1:08:36.040 what's going on in Tokyo, what's going on in London, 1:08:36.240 --> 1:08:38.479 what's going on in Legos, what's going on over here 1:08:38.439 --> 1:08:39.000 in Sydney? 1:08:39.320 --> 1:08:39.400 Like? 1:08:39.520 --> 1:08:41.639 You know what I'm saying that if they consuming music 1:08:41.680 --> 1:08:44.600 in Britain, like, it benefits me to have representation. 1:08:44.840 --> 1:08:47.679 Right. So now we talked about all kinds of different deals. 1:08:48.200 --> 1:08:49.960 If I tell you, Yo, you could do a deal 1:08:50.000 --> 1:08:55.760 with these people, you can maintain ownership, they gonna promote you. 1:08:57.080 --> 1:08:57.760 I don't get it. 1:08:58.400 --> 1:09:00.439 So, you know, I think it's really just the about 1:09:00.560 --> 1:09:03.240 what kind of do you do? But most artists really 1:09:03.280 --> 1:09:04.920 want to be the biggest artist they could be. They 1:09:04.960 --> 1:09:07.120 want to be Kanye, right. You know what I'm saying, 1:09:07.160 --> 1:09:10.360 I'm the biggest artists. I got sneakers, I got, I'm 1:09:10.400 --> 1:09:12.880 selling out shows, I got the hot girl I got. 1:09:13.479 --> 1:09:15.240 You know what I'm saying, Like most artists want to 1:09:15.240 --> 1:09:17.519 be Kanye. They don't want to be MASTERP for real. 1:09:18.120 --> 1:09:20.240 You know what I'm saying, Like master people wouldn't work 1:09:20.320 --> 1:09:23.240 for real. So most people could say that and sound good, 1:09:23.600 --> 1:09:26.400 But man, you don't have to. You know, that's that's 1:09:26.479 --> 1:09:27.799 that's that's a special person. 1:09:28.280 --> 1:09:28.479 You know. 1:09:29.120 --> 1:09:32.519 It's very rare to find that those attributes both in 1:09:32.600 --> 1:09:35.280 one person you know, So it's. 1:09:35.120 --> 1:09:40.120 Interesting, Jason, Man, you didn't disappoint Man. I appreciate it. 1:09:40.200 --> 1:09:44.840 I appreciate it. How can the people contact you? And yeah, 1:09:44.880 --> 1:09:46.759 all of the adventures that you have going on, anything 1:09:46.760 --> 1:09:47.719 that you want to telling people. 1:09:47.840 --> 1:09:50.280 Absolutely, I'm Jason Jeter G E. 1:09:50.400 --> 1:09:50.800 T R. 1:09:50.960 --> 1:09:54.880 On social media, be it whatever you know every social 1:09:54.920 --> 1:09:58.640 media and Twitter, Instagram, Facebook, Jason Jeter G. E. 1:09:58.720 --> 1:09:59.120 T R. 1:09:59.360 --> 1:10:01.240 And then you go as go to heavysound dot com 1:10:01.240 --> 1:10:03.720 if you're an artist, if you want to be part 1:10:03.760 --> 1:10:07.799 of the process of music, of developing artists, of building 1:10:08.120 --> 1:10:11.080 the brands, if you want to communicate and network with 1:10:11.320 --> 1:10:13.840 like minded creatives, heavysound dot com. 1:10:14.360 --> 1:10:15.479 Appreciate that choice. 1:10:16.040 --> 1:10:18.120 Yeah, shout out to everybody on Patreon dot com that's 1:10:18.160 --> 1:10:20.280 our proud to pay program. Y'all know that tire four 1:10:20.280 --> 1:10:22.920 and five gets you access to E y L University 1:10:22.920 --> 1:10:25.040 and a number online school in the world. Man, shout 1:10:25.040 --> 1:10:27.640 out to all the earners on there, and shout out 1:10:27.640 --> 1:10:29.479 to everybody that's in our book club and our investment 1:10:29.479 --> 1:10:32.800 group on Facebook headed up by myself and our brother MG, 1:10:32.920 --> 1:10:34.960 the mortgage guy, and everybody that's supporting the merger on 1:10:34.960 --> 1:10:37.439 any leisure dot com. We got some limited items that 1:10:37.479 --> 1:10:40.040 will be coming out very shortly, so stay tuned for that. 1:10:41.360 --> 1:10:43.920 We're just doing pretty well man. We we uh you 1:10:44.000 --> 1:10:44.640 got some stuff for you? 1:10:45.479 --> 1:10:48.680 Yeah, absolutely absolutely yeah yeah, you know what too a 1:10:48.720 --> 1:10:50.160 thing about that, so we gotta we don't. 1:10:49.960 --> 1:10:53.840 Pick your bring any point. Great leader, Yeah, yeah for sure. 1:10:53.920 --> 1:10:56.680 Once again, shout out to Atlanta. Thank you guys for 1:10:56.760 --> 1:10:58.280 rocking with us. We'll see you next week. 1:10:58.400 --> 1:10:58.679 Peace. 1:10:58.800 --> 1:10:59.040 Peace. 1:11:00.760 --> 1:11:04.439 An illegal alien from Guatemala charged with raping a child 1:11:04.479 --> 1:11:08.280 in Massachusetts. An MS thirteen gang member from Al Salvador 1:11:08.520 --> 1:11:12.640 accused of murdering a Texas man of Venezuelan charged with 1:11:12.720 --> 1:11:16.600 filming and selling child pornography in Michigan. These are just 1:11:16.720 --> 1:11:20.479 some of the heinous migrant criminals caught because of President 1:11:20.520 --> 1:11:24.040 Donald J. Trump's leadership. I'm Christy nom the United States 1:11:24.120 --> 1:11:28.880 Secretary of Homeland Security. Under President Trump, attempted illegal border 1:11:28.920 --> 1:11:32.479 crossings are at the lowest levels ever recorded, and over 1:11:32.560 --> 1:11:35.760 one hundred thousand illegal aliens have been arrested. If you 1:11:35.840 --> 1:11:39.679 are here illegally, your next you will be fined nearly 1:11:39.760 --> 1:11:43.800 one thousand dollars a day, imprisoned, and deported. You will 1:11:43.840 --> 1:11:47.479 never return. But if you register using our CBP home 1:11:47.520 --> 1:11:50.879 app and leave now, you could be allowed to return legally. 1:11:51.240 --> 1:11:56.040 Do what's right. Leave now. Under President Trump America's laws, 1:11:56.160 --> 1:11:58.639 border and families will be protected. 1:11:58.720 --> 1:12:00.759 Sponsored by the United States of park In of Homeland Security,