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Speaker 3: All right, guys, welcome back e y l atl Edition.
Speaker 3: You know this is our second home man. We love
Speaker 3: it Atlanta. So this is going to be a legendary
Speaker 3: episode because this is always kind of my favorite episodes.
Speaker 3: I like to get the backdrop stories of music and
Speaker 3: entertainment and stuff like that we grew up, especially grew
Speaker 3: up on Yeah, so everybody knows, like, you know, Chris
Speaker 3: Gotti and in all of these episodes that we do,
Speaker 3: Dame oh yeah, shout out to Dame Kenny Burns. These
Speaker 3: are all like my favorite episodes because I like to
Speaker 3: learn from the ogs, so this is right in line
Speaker 3: with that. We got the privilege of speaking to Jason
Speaker 3: Jeter better known as j Jeter. For me, I was
Speaker 3: a huge TI fan growing up, so that's the first
Speaker 3: time I heard your thing. He used to always say
Speaker 3: your name like JJ to JJA. Then I used to
Speaker 3: read like source magazines and stuff like that, and they
Speaker 3: was like, yeah, Jason Ja the business partner and he's like,
Speaker 3: you know, the business behind Grant Hustle tis record label.
Speaker 3: So I'm like, all right, so that's how I know
Speaker 3: who you are. And then it was crazy that you
Speaker 3: know how life happens and now we get to do
Speaker 3: an interview with you. But yeah, so Jason is he
Speaker 3: wears many hats, so he had a record he still
Speaker 3: has record label. He was responsible for a lot of
Speaker 3: the major artists in this last decade two decades actually.
Speaker 4: I think unknowingly, people don't know the game, like.
Speaker 3: B O B Killer, Mike Travis, Scott, Iggy Azalea. Of course,
Speaker 3: t I Trade the Truth, Young Droe, to name a few,
Speaker 3: just a couple.
Speaker 2: I say, I definitely got to work with a lot
Speaker 2: of great people one way or another. We got to
Speaker 2: work together, you know, and super dope experiences.
Speaker 5: And view the man of mystery for a while. Like
Speaker 5: I told you, like we always heard your name, but
Speaker 5: we never saw you. And I think, like I said,
Speaker 5: like big things popping in the beginning, I'm like, that's
Speaker 5: got to be him. That's got to be him.
Speaker 3: So and and he's actually the owner of Heavy Sounds Lab,
Speaker 3: which is a whole revolutionary approach to the music industry.
Speaker 3: We gonna talk abut that as well. So we are
Speaker 3: a long conversation. So first and foremost, thank you for
Speaker 3: joining us. Appreciate it, Nah, thank you.
Speaker 2: For having me.
Speaker 6: Of course, I'm a fan of the show, watched the show,
Speaker 6: and you know, it's dope to be here.
Speaker 7: I appreciate it.
Speaker 3: So let's let's get right into it. As far as
Speaker 3: the music, so you you found TII I heard the story.
Speaker 3: I read the story about that. So TII one of
Speaker 3: the greatest rappers of all time, definitely one of the
Speaker 3: best to ever come out of this South.
Speaker 7: Revolutionized trap music.
Speaker 3: It's interesting because that it's like a whole genre of music,
Speaker 3: even though I don't know if his sound is really
Speaker 3: trap music like what it is today. It's a different story.
Speaker 3: But sound has change.
Speaker 2: Yeah, but you grow.
Speaker 4: Yeah.
Speaker 3: But so I say that to say, you found him?
Speaker 3: So how did you find Tia? What's that story?
Speaker 6: I'm Ochoy Atlanta in like ninety seven and I started
Speaker 6: working at Patchwork Recording the studio and Patchwork was was
Speaker 6: young hip hop studio, like know, so for me coming
Speaker 6: to the city and I'm seeing it's like you said,
Speaker 6: you're reading credits, I'm reading credits.
Speaker 2: I was the same person, you know.
Speaker 6: So I'm seeing like Patchwork on the back of Outcast
Speaker 6: albums and and just the different more hip hop albums
Speaker 6: that's coming out of Atlanta. So I ended up going
Speaker 6: to the studio, getting the job, the internship, the hold On.
Speaker 6: They had a record label upstairs, which was an independent label.
Speaker 6: The artists like raz Casts, Me and Green Rest in
Speaker 6: Peace Mean Green just died and and a guy named
Speaker 6: missed the Voodle and then downstairs they had the recording studio.
Speaker 2: You know. So for me, I pretty much I interned upstairs.
Speaker 6: I worked records college at college radio, you know, and
Speaker 6: then downstairs I would work overnight. I was like the
Speaker 6: nighttime studio manager, right, So that means I'm doing everything.
Speaker 6: I'm opening the door, you know, taking out the trash,
Speaker 6: just whatever the artists need, they need some weed, whatever,
Speaker 6: I'm figuring it out.
Speaker 2: I'm doing everything, you know.
Speaker 6: And and you know, like I always say, like that position,
Speaker 6: you know, I put myself right in the middle of traffic.
Speaker 6: You know, So everybody in Atlanta, if you was a producer,
Speaker 6: if you was a manager, artist, A and R, a
Speaker 6: future something, because you and the unto ride. You know
Speaker 6: what I'm saying, Like, like I got I put myself
Speaker 6: at the perfect place because I got to meet everybody
Speaker 6: opening the door and you know, and now of course
Speaker 6: gett an opportunity to really start knowing people.
Speaker 4: You know.
Speaker 6: So I'm fresh out of New Jersey, New York. So
Speaker 6: I'm down here and I had already interned at Arista
Speaker 6: Records in New York. I had already sold mixtapes in
Speaker 6: high school. I had already like had a lot of
Speaker 6: experiences like up until this time, you know, so when
Speaker 6: I'm here now, I'm very strategic and I know what
Speaker 6: I'm kind of trying to put together, you know, And
Speaker 6: I ended.
Speaker 2: Up meeting DJ toon DJ toon Superdope producer.
Speaker 4: Yeah.
Speaker 6: At the time, during this time in Atlanta, Noontime was
Speaker 6: like everything, Like anybody know about Atlanta, you know about
Speaker 6: production producers, Like Noontime was like she was like the mob.
Speaker 6: If you was a producer and you wasn't a part
Speaker 6: of Noontime, you really wasn't eating, you know what I'm saying.
Speaker 4: Like that.
Speaker 6: Was a that was a company by three young entrepreneurs Nooney,
Speaker 6: Henry Lee, Chris Hicks, and Ryan Glover, you know, and
Speaker 6: like for real, like y'all need to get with them.
Speaker 6: If anybody don't know them, you need to like know
Speaker 6: the history of like Noontime, because that ship was the
Speaker 6: blueprint for a lot of people who came behind.
Speaker 4: That organized noises after that organized.
Speaker 6: Noises during the same time see Noon Times Downside. Or
Speaker 6: why a lot of people don't know them is because
Speaker 6: they didn't really have an artist that really blew. But
Speaker 6: like now on the business side, like when it came
Speaker 6: to like writers and producers, they had like Jay zy Faye,
Speaker 6: then uh Brian Michael Cox, like John t Austin, Jay Dubb.
Speaker 6: They had like a lot of dudes that that were
Speaker 6: like on every album, like from from R and B
Speaker 6: to like rap doing during this era of music, you know,
Speaker 6: and they had their own publishing companies, so like for real,
Speaker 6: like shout out to them.
Speaker 2: They inspired a lot of people, you know.
Speaker 6: But during this time, you had noontime in Atlanta, you
Speaker 6: had noontime, you had organized noise who of course were
Speaker 6: doing eight thing, and of course you had Jermaine dupri
Speaker 6: So so death and and it was kind of like.
Speaker 2: You had clicks, you know.
Speaker 6: So I really kind of said to Tom, like, Yo, Tom,
Speaker 6: you dope, but you by yourself, you know, so like
Speaker 6: why don't we find an artist together.
Speaker 2: So that you can really display your music properly on
Speaker 2: you know.
Speaker 6: And that's what led us to going out and trying
Speaker 6: to find an artist, you know, and then.
Speaker 2: Not too late after that, we find.
Speaker 4: Too you know.
Speaker 6: Coincidentally, DJ Toompe grew up with a guy named Tremmell
Speaker 6: Morgan rest in Peace, who was Tip's older.
Speaker 2: Cousin, you know.
Speaker 6: So that's how he kind of found him and literally
Speaker 6: brings meeting music.
Speaker 2: He's like, yo, what you think. I'm like, Yo, this
Speaker 2: kid is dope.
Speaker 6: He had a few records that that was recorded, you know,
Speaker 6: and you know, from there we was like, yo, let's
Speaker 6: meet him, let's work.
Speaker 5: So so you meet him there, right, and then is
Speaker 5: that the point where you're like, all right, we're gonna
Speaker 5: take this kid, you create grandhustle management or are we
Speaker 5: just trying to get him signed to a label.
Speaker 4: Yeah?
Speaker 6: So so so we meet, we meet, we hit it off,
Speaker 6: we do it a demo tape, immediately go studio, do
Speaker 6: four records, Tip and to and get a deal, you know,
Speaker 6: get a deal, get him signed the Ghetto Vision the
Speaker 6: Face Records. And at that point, yes, that's when Grunds
Speaker 6: Some Management started as my management company. And then he
Speaker 6: was signing the Ghetto Vision Slash the Face Records for
Speaker 6: the first project.
Speaker 2: I'm serious.
Speaker 5: It just made me think of the line when he's like, yo, man,
Speaker 5: if La could just see how wrong he would be.
Speaker 5: I told you nobody stronger than me. I told you so.
Speaker 3: So so all right, so you you did the first album,
Speaker 3: which commercially wasn't really that successful. That's I'm serious project, right, yeah,
Speaker 3: So then how do you do that joint venture with it?
Speaker 7: Was it Atlantic Atlantic? So how did that come about?
Speaker 3: Because at the time they said it was like kind
Speaker 3: of revolutionary situation with right, yeah, kind of like explain
Speaker 3: that a little bit.
Speaker 6: Yeah, So so we did the first album I'm serious
Speaker 6: and and like you said, la, like they didn't see
Speaker 6: it because you know, it wasn't social media and.
Speaker 4: Ship then I remember Beanie Man was on the track.
Speaker 6: But but for real, like the first album, if you
Speaker 6: if you from the Southeast region.
Speaker 2: Like the first album is like a classic, you know
Speaker 2: what I'm saying.
Speaker 6: So that gave us the ability to do shows like
Speaker 6: crazy throughout the South, you know.
Speaker 2: So for us, we just burning through the South, you.
Speaker 6: Know, which which lay They couldn't really see it, but
Speaker 6: clearly we're doing shows, so we.
Speaker 2: Know what's happening, you know what I mean.
Speaker 6: And and really he kept he wanted us to do
Speaker 6: another album, whereas we were like, now let's go deeper. Let'
Speaker 6: choose some more videos of this album, you know, and
Speaker 6: our thing was if you, if you don't help us
Speaker 6: work this album, right when we.
Speaker 2: See the traction, why should we do it again? You know,
Speaker 2: and we really didn't agree, so he agreed to let
Speaker 2: us go. You know.
Speaker 6: So now at that point, you know, for really it
Speaker 6: was like the best thing that could have happened, you know.
Speaker 6: You know, like at this point, like we were already
Speaker 6: moving throughout the South. So I'm already when I come
Speaker 6: to go to a market, we hitting the mom and
Speaker 6: pop record stores, which still existed back then, you know
Speaker 6: what I'm saying, Like we're doing the show, like we
Speaker 6: get into contacts at the radio station, all nine. So
Speaker 6: at this point, I got all my information. So now
Speaker 6: back home with fifty cents doing mixtapes, you know what
Speaker 6: I'm saying. So I'm like, okay, like let's just take
Speaker 6: some of this music some people heard, some people didn't hear,
Speaker 6: you know, and let's create out started creating out mixtape series,
Speaker 6: you know. So we started doing that. We created this
Speaker 6: brand called in the Streets. You know, we gota no
Speaker 6: no no, no no. That wasn't DJ drama. We started
Speaker 6: literally t I and the PSC in the Streets and
Speaker 6: it was wholesc Yeah, and they did the first mixtape
Speaker 6: and that mixtape was was crazy, you know. So that
Speaker 6: mixtape was like we're selling them, We're shipping them Mama
Speaker 6: Pop stores. Of course, people bootlegging them, everybody in the
Speaker 6: streets like it was on fire, you know. But during
Speaker 6: this time, I found DJ Drama had a had a
Speaker 6: flyer in the barbershop, like he got like his artwork
Speaker 6: to his fly in the barbershop. So I'm starting to
Speaker 6: see like these DJ Drama flyers like in obscure places.
Speaker 6: So you gotta think Kangs. The girls hadn't even done
Speaker 6: nothing with no artists. So I hit DJ Drama because
Speaker 6: I already know, like our mixtapes is going so crazy,
Speaker 6: but we're not really in the mixtape business for real, right,
Speaker 6: We're just doing this ship as a means to get
Speaker 6: some traction, and you know, but you know, I was like,
Speaker 6: I thought it made sense too, because once again I'm
Speaker 6: looking at mom what came before me with Clue and
Speaker 6: with Rock and Fell and all of that. So I'm like, yo,
Speaker 6: we need a DJ. So I had Drama. We get
Speaker 6: with Drama. We started kind of like building with Drama,
Speaker 6: but we didn't do a mixtape with Drama think until
Speaker 6: like maybe after our first two mixtapes and then we
Speaker 6: did a mixtape combined with drama.
Speaker 2: You know.
Speaker 6: But long story short, those mixtapes is what got us traction.
Speaker 6: You know what I'm saying, those mixtapes, you know, you
Speaker 6: know how I go supplying demand, you know, so they
Speaker 6: got the demand right and then regular labels start doubling
Speaker 6: back and calling, you know, and we ended up doing
Speaker 6: it with Atlantic, but we had like everybody except for
Speaker 6: like Jimmy Ilvian, everybody else.
Speaker 7: Just based off for like the bus that she was
Speaker 7: building in the street.
Speaker 2: Yeah yeah, yeah exactly.
Speaker 7: So Atlantic goes it was a fifty to fifty joint.
Speaker 2: Yeah, yeah, that was a fifty to fifty.
Speaker 7: So a fifty fifty Like what is it?
Speaker 3: Because I hit that a lot, but like what does
Speaker 3: that actually mean? Like you just split revenue fifty? Are
Speaker 3: you responsible for fifty of promotion? Like or it is
Speaker 3: just the revenue go to so.
Speaker 6: A record company is always paying the money, Like you're
Speaker 6: not really coming to the table paying money. But you know,
Speaker 6: like fifty to fifty is a net profit split. So
Speaker 6: after we you know the expenses, now these profits we
Speaker 6: split fifty fifty down.
Speaker 3: Is that the standard? Like that like record labels would
Speaker 3: have like a rough riders. Is that like fifty fifty.
Speaker 2: Yeah, yeah, for most artists that's the standard.
Speaker 6: And then you have, of course people who will say,
Speaker 6: I got a distribution deal. So you know that that's
Speaker 6: even going even deeper. Right, So now it depends on
Speaker 6: which is split is even with a distribution deal, so
Speaker 6: verbage can be can be interesting because you can have
Speaker 6: a fifty to fifty deal and you can still have a.
Speaker 2: Version.
Speaker 6: Whereas now, at a certain point, after a certain amount
Speaker 6: of years, the masters revert back to you, versus somebody
Speaker 6: can say, oh, I gotta deal all my masters, I
Speaker 6: gotta deal. I got a reversion all my masters in
Speaker 6: five years?
Speaker 7: Did you got did you guys have the masters?
Speaker 2: Yeah? Yeah, we got a version?
Speaker 4: Yeah, reverted back version.
Speaker 7: How does that work?
Speaker 2: So basically, after ten years of.
Speaker 6: If you do a deal with say whoever, whatever, Sony Universe,
Speaker 6: whoever you say, after ten years, the masters.
Speaker 5: Revert back for the entire catalog, the entire catalog.
Speaker 2: Absolutely.
Speaker 5: So at that at that point when y'all get to Atlantic,
Speaker 5: this is the first time you'll put out trap music.
Speaker 4: That the first album that comes out, and then and.
Speaker 5: Does that create because in my mom I'm trying to
Speaker 5: paint this picture clearly. So we dropped well you guys,
Speaker 5: trap trap music, and then Grand Hustle Records comes from
Speaker 5: No no.
Speaker 2: No no no no no no.
Speaker 4: We walked in the doorway brown okay, okay music.
Speaker 2: So after I'm serious, it was over. We hit the streets.
Speaker 6: We did the mixtapes like one volume two. This you
Speaker 6: gotta think we had during this time. We got powf
Speaker 6: on our mixtapes, we got Fox Around on mixtapes. We
Speaker 6: got the record Never Scared came from a mixtape, you
Speaker 6: know what I'm saying. So like we got records that's
Speaker 6: like it's coming big.
Speaker 4: Records from we heard them. We heard him in New York.
Speaker 6: Yeah, so you know at that point, you know flindh Man,
Speaker 6: So you know, at that point, it's like, wow.
Speaker 2: Would we just do artists.
Speaker 3: I'm interested to know the backstory on this. We gotta
Speaker 3: get Tia on the show too. But it was because
Speaker 3: I was I was in I think I was in college.
Speaker 3: I was in Baltimore in college, and up until that point,
Speaker 3: I honestly never listened to any Southern music. I was
Speaker 3: like really really New York, Like I grew up on
Speaker 3: mob d ray Kwan nine stuff like that. So I
Speaker 3: was really and then but Ti I was the first
Speaker 3: person that I saw from the South that reminded me
Speaker 3: of somebody from New York, like his style, like you
Speaker 3: know what I mean, Like he he looked like something
Speaker 3: like he didn't have gold teeth in his mouth, he
Speaker 3: had a fa So it's like I'm interested. I mean,
Speaker 3: you're from New York, So was that did you have
Speaker 3: some influence in like or was He's just like a
Speaker 3: different person, Like I mean, you know.
Speaker 6: It's interesting because when I met him, that's how he was,
Speaker 6: you know what I'm saying, And that's what to me,
Speaker 6: that's definitely was like okay, like during this time outcast
Speaker 6: is like everything in that you know what I'm saying.
Speaker 6: So it's like everybody got dressed, they got gold team,
Speaker 6: it's like a model.
Speaker 2: Everybody has that influence. Think about the young bloods, Jim
Speaker 2: like all of those artists.
Speaker 6: Like that's how it was for real, you know, so
Speaker 6: for me seeing them and seeing that right like yo,
Speaker 6: damn polo shirt fade.
Speaker 2: Teem like this is something interesting, right, you know, like
Speaker 2: what when you look.
Speaker 6: At it, the craziest thing is this, right tips dad
Speaker 6: lived in Harlem. Okay, I used to go to New
Speaker 6: York during the summertimes, just the same way if you
Speaker 6: was from up south, you might go down south for
Speaker 6: the summer. You used to go to New York for
Speaker 6: the summer, you know what I'm saying. So that's something
Speaker 6: that kind of you know, you always got.
Speaker 3: To think about that nap swagger like us makes more sense.
Speaker 3: So all right, so y'all, y'all blow it off the
Speaker 3: door with trap music. That's like I said, that changed
Speaker 3: the game. And then right off the gate, like y'all,
Speaker 3: I start with the the label.
Speaker 7: So how did how did that?
Speaker 6: All?
Speaker 7: Right? So it's one thing to have.
Speaker 3: A superstar artist, sure, but I'm assuming it's it's not
Speaker 3: as easy to like grow it and have other artists
Speaker 3: come in like that?
Speaker 7: How that? How did that work?
Speaker 2: You know?
Speaker 6: I mean, you know, it's like you said, it's challenging.
Speaker 6: You know, it's definitely challenging because even when you're doing
Speaker 6: a partnership with an Atlantic depth cham whoever it is,
Speaker 6: you're getting a deal on this, you getting this joint
Speaker 6: venture deal on the strength of this, right, you know what,
Speaker 6: So to truly get them to look around that at
Speaker 6: any point as hard as hell.
Speaker 2: You know what I'm saying.
Speaker 6: You look like it's super challenging, you know, But I
Speaker 6: think for us, I think we did a decent job
Speaker 6: for real, you know when you think about like we
Speaker 6: really went in a lot of different directions. You know,
Speaker 6: we did the hustle and flow sound sound we did that.
Speaker 6: That was that was a great experience working with John Singleton. Obviously,
Speaker 6: you know the movie like Want an Academy Award. You
Speaker 6: know what I'm saying with with the with the with
Speaker 6: the record, you know, so, yeah, it's tough, man, because
Speaker 6: even for artists too, Like a lot of times artists
Speaker 6: like they want to me and my man Clay shout
Speaker 6: out clay Man. We always had it saying like yo,
Speaker 6: artist is hard for artists to get off the yacht
Speaker 6: and get back on their tugboat, you know what I'm saying.
Speaker 2: Like, so, you know, you think if you're.
Speaker 6: Artist signed to another artist, it's easy to you know,
Speaker 6: ride his way and be on his rider and be
Speaker 6: at the hotels and all that ship his reality. But
Speaker 6: when you think about your reality, like you know what
Speaker 6: I'm saying, I gotta get out here and really grown
Speaker 6: from the from the bottom up, you know, So that
Speaker 6: part a lot of artists.
Speaker 2: Too, you know they kind of mentally, you know, like.
Speaker 3: Do you think that that's an interesting point that you
Speaker 3: bring up because you see, like gu it and it
Speaker 3: was like Lloyd Banks, to me, one of the greatest
Speaker 3: lyrics is but they never once fifty decided that he
Speaker 3: was cool off of them. They never did anything right.
Speaker 3: And it's like for the most cruise that's usually the case,
Speaker 3: right every now and then you have somebody like a
Speaker 3: Jim Jones who like started as a hype man and
Speaker 3: now became actually probably the biggest member in the group.
Speaker 7: But for the most.
Speaker 3: Part, it's like you have a lead rapper, he has
Speaker 3: his crew, they're like, you know, the Saint Lunatics disrespect.
Speaker 3: But then it's like when he leaves, so it's like
Speaker 3: it's kind of like a gift in a curve. Now
Speaker 3: this God's crazy shout.
Speaker 4: And shot shout the dirty.
Speaker 7: It's like a gift in the curse in a way, right.
Speaker 6: Absolutely, it's a gift in the curse for sure, man,
Speaker 6: because too, let's be honest, like a lot of times
Speaker 6: the rapper is the CEO of the company, right like,
Speaker 6: and no matter what, no matter how business great your business,
Speaker 6: you are still an artists, you know, so you are
Speaker 6: still you know, it's it's gonna be different, you know,
Speaker 6: things treatment, attention.
Speaker 2: All of that. You know, like you're an artist, You're
Speaker 2: gonna go for opportunities for yourself.
Speaker 6: Like so I think that it's it's super challenging. It's
Speaker 6: a lot of dynamics that come into it.
Speaker 2: You know.
Speaker 6: That's why typically I think when you when you see
Speaker 6: at work, you really have the artists and the and
Speaker 6: the and the business person you know, myself and Tip
Speaker 6: or Dame Jay or you know what I'm saying, It's
Speaker 6: like you gotta have some balance because you got.
Speaker 2: To have somebody that's kind of still fighting for.
Speaker 6: Like the underdog and the new one, having that that
Speaker 6: that hunger for the business too, you know what I'm saying,
Speaker 6: Like you think like I was a fan of hip
Speaker 6: hop before I met.
Speaker 2: Too, you know what I'm saying, Like I saw a crushable,
Speaker 2: I knew what I wanted to do.
Speaker 6: It's like I got the same hunger as him when
Speaker 6: we click up because like, yo, I want to do
Speaker 6: this and you want to do this. Damn we can
Speaker 6: do this together.
Speaker 2: Pom.
Speaker 6: You know, what I'm saying, Like, so I think that
Speaker 6: that's truly like the best nation that you could possibly
Speaker 6: have in it.
Speaker 4: Yeah, I think that that what you're saying.
Speaker 5: As you were saying, I'm like, Yo, you guys are
Speaker 5: the perfect match, right because this guy is an artist.
Speaker 5: He's also the co owner of the label. But like
Speaker 5: you got the business, Like you're gonna take care of
Speaker 5: the business. Nobody you don't, They don't see you. But
Speaker 5: you're making all the moves right, So like is it
Speaker 5: your vision to expand it outside of the music and
Speaker 5: just let tip focus on the music. So as like
Speaker 5: we're getting into films, we get into clothing, right because
Speaker 5: at l was a situation that in the King album,
Speaker 5: like it was perfect time, Perfect time. You want to
Speaker 5: talk about perfect time? And like at that point it
Speaker 5: was like, Yo, this guy is not the King of
Speaker 5: the South.
Speaker 7: What you know about that?
Speaker 4: This is like the biggest guy in rap music?
Speaker 2: Now that was perfect time.
Speaker 7: That was big.
Speaker 2: It's funny, man.
Speaker 6: I mean like I couldn't really tell you how it started,
Speaker 6: but the hunger.
Speaker 2: Was was was matched, you know what I mean?
Speaker 6: Like as far as like yo, at the opportunity to
Speaker 6: do this and that and this and that, like just.
Speaker 2: Being that the blueprints was already laid before us.
Speaker 6: So we stood into the game like we in a
Speaker 6: fashion so naturally all right, like yeah, we're gonna go
Speaker 6: to fashion at the right time.
Speaker 2: You know.
Speaker 4: So you just watched the cruise before.
Speaker 2: You just watched the cruise before, right, So the same
Speaker 2: thing with film.
Speaker 6: What happened on the film side, It's crazy because somebody
Speaker 6: had reached out to me, like a casting agency that
Speaker 6: hit me about tip auditioning for barbershop, you know, so
Speaker 6: he and we wasn't prepared like they saw like this
Speaker 6: was like they saw an interview on him in the
Speaker 6: magazine and was like, yeah, we wanted to audition.
Speaker 2: So now we're like what does that mean?
Speaker 6: Oh, send the tape like what like, yo, Like we went,
Speaker 6: is he gonna buck out to Yeah?
Speaker 2: We went and my man.
Speaker 6: Had a barbershop, were in a barbershop, like we're filming,
Speaker 6: we're filming him doing the parts. So we sent the
Speaker 6: tape and obviously he didn't get the part, you know,
Speaker 6: but that's what was like, it was like, Yo, we're
Speaker 6: gonna do things that we're supposed to do to get big.
Speaker 6: That was really the thought process more than anything, like
Speaker 6: any thing that's like authentic and natural, and you ain't
Speaker 6: really looking crazy and compromising yourself, Like why not let.
Speaker 3: Me let me ask you us because I want to
Speaker 3: talk about the label. Shout out to Young Droe. That's
Speaker 3: one of my favorite songs of Shoulder Lean. Remember I
Speaker 3: was I cookedout?
Speaker 7: That was big tune.
Speaker 4: That was big.
Speaker 7: So you guys, it seemed like you had a lot
Speaker 7: of artists.
Speaker 3: I don't know if it was official situations or so, Bob,
Speaker 3: how did like because people don't bo.
Speaker 4: B number one singles back.
Speaker 2: Has a lot of like six million souls. Yeah, I understand,
Speaker 2: Bob has like a lot.
Speaker 4: Of records, Sol super talented, a lot of records, Sol Man.
Speaker 7: For so what what what's he on? He's on the label?
Speaker 7: He was on the label.
Speaker 2: He was on the label.
Speaker 3: So all right, how did so? At this point, it's like,
Speaker 3: I guess the first group of people is t I
Speaker 3: s friends from his neighborhood, young troll from neighborhoods Right,
Speaker 3: but now you actually all right, now you actually start
Speaker 3: to have to like are you are you like an
Speaker 3: A and R at the like are you actually finding talent?
Speaker 4: Like?
Speaker 7: I mean, how'd you find Bob, like, how did that
Speaker 7: come about?
Speaker 6: So I'll say this right, I was definitely an R
Speaker 6: I in R all of those albums in the beginning,
Speaker 6: you know. But more than just that, I believed in
Speaker 6: building like a real company and a real team.
Speaker 2: You know.
Speaker 6: So as soon as we went and we got a
Speaker 6: deal with with Atlantic Records to do the joint benure deal,
Speaker 6: we got overhead budget. So now I was able to say, Okay, cool,
Speaker 6: Now it's some people that that we've hit the table.
Speaker 4: So so now.
Speaker 6: That that that that I've been rocking with that I respect.
Speaker 6: When I like the way that they're hustling, I've already
Speaker 6: identified these people like, Yo, when I get right, I'm
Speaker 6: gonna go back and I'm gonna get my man.
Speaker 2: Clay Evans, you know, because Clay, that's my guy.
Speaker 6: We met each other a patchwork like he was promoting parties,
Speaker 6: you know what I'm saying. Like, and he he knew
Speaker 6: how to move around, you know, I'm new into the
Speaker 6: town like this somebody I met.
Speaker 2: I met him early, you know.
Speaker 6: And then there was another person, Hannah King, you know,
Speaker 6: a young lady, my homegirl. She we met her in
Speaker 6: school and I'm not in school.
Speaker 2: In Lenox Mall. Rather, we met Lenox Mall.
Speaker 6: And she started managing the Sharkquar sharkwa used to be
Speaker 6: on fire out here on Friday. Yeah, Shark used to
Speaker 6: be crazy. So like I'm seeing like the parties and
Speaker 6: ship like that she's doing. So like I'm like, okay,
Speaker 6: I'm gonna go get her. Like these two people, I
Speaker 6: really don't know. There's so many people in Atlanta, right,
Speaker 6: you know what I'm saying. But these two people that
Speaker 6: I met that I'm building with that I like the
Speaker 6: way that they moved, you know. So we did a
Speaker 6: deal and I went I did that, you know. And
Speaker 6: then Tip he had, of course his friends that came
Speaker 6: with him, Doug Peterson. Shout out to Doug. Doug was
Speaker 6: one that was was also like all right, cool, I
Speaker 6: want to do on the business side. He wasn't trying
Speaker 6: to rap, you know, so for real, like that was
Speaker 6: like I was our executive team. So to say, you know,
Speaker 6: Clay created this off of the off of the movie,
Speaker 6: created this open mic called Hustle and Flow on Bank
Speaker 6: Headed Club Crucial, and that's how we found Bob.
Speaker 2: He used to come to the performance.
Speaker 7: So when you first heard Bob Bob, Bob, What is it?
Speaker 7: Which one is it? Is it Bob or Bob?
Speaker 2: I mean, it just depends depends on both Bob see him.
Speaker 2: You're not gonna say.
Speaker 4: My close friends called me Bob.
Speaker 3: I kind of felt like he was ahead of his time, definitely,
Speaker 3: because now even I feel like Young Thug is you
Speaker 3: know kind of it's like it's a whole genre of
Speaker 3: raps that's like a mix between rock and roll and
Speaker 3: punk rock.
Speaker 7: You don't even know where.
Speaker 6: Bob was so ahead of his time that it kind
Speaker 6: of kind of hurt him for real, you know what
Speaker 6: I'm saying, Like being that that he was just he
Speaker 6: was like an outcast, no point intended, you know, I'm saying,
Speaker 6: he was just like he was just out there like
Speaker 6: during that eraror like and and for him, like he
Speaker 6: wanted to get love from his community, right like Atlanta,
Speaker 6: I go to Magic City, like nobody's checking for me,
Speaker 6: you know what I'm saying, Like I left, I just
Speaker 6: left doing a touring Asia China, Like so you know,
Speaker 6: this is Bob's energy which kind of truly like encouraged
Speaker 6: him and motivated him to make records that resonate it
Speaker 6: like in those places.
Speaker 4: He was like up and coming.
Speaker 5: I remember him being on the cover of Double Xales
Speaker 5: Freshman and I'm like, yo, all right, just this dude corrap.
Speaker 4: But then it was like they were playing him on
Speaker 4: Z one hundred and it was like, you.
Speaker 5: Know what I'm saying, he had had he had Bruno
Speaker 5: on his first joint, The Airplanes's record was out of
Speaker 5: this World?
Speaker 2: Is your first record?
Speaker 8: That your first record is Double Plot And he's at
Speaker 8: that time like that's his first So what I'm saying
Speaker 8: like Bill Bob is the bigger artist on that on
Speaker 8: that song, and it's like, all right, well who's that
Speaker 8: kid that's singing on the hook type thing?
Speaker 3: So, but how is it all right? So you're running
Speaker 3: a record label. You have t I, who's like if
Speaker 3: this was the Lakers, he'd be Lebron James, right, But
Speaker 3: then you got a bunch of other artists that's coming
Speaker 3: in the fall Head with his crew PSC. Then you
Speaker 3: got young Droe was a bunting star in the streets,
Speaker 3: and you got Bob who's alternative kind of.
Speaker 7: You know rap.
Speaker 3: It's a little different situation, and it's the record label's growing.
Speaker 3: So like as a coach of an NBA team. You
Speaker 3: got to manage egos, and it's like this one person
Speaker 3: he's not getting enough attention and stuff like that.
Speaker 7: Is the record? Is it like that for a record label?
Speaker 2: Absolutely, he's an artist, you know what I'm saying, He's
Speaker 2: a rappers. He's a rappers, right, so you put them
Speaker 2: in the room, you know how that go? Like they
Speaker 2: want it, you know they want it.
Speaker 6: But truly true, indeed is it's about who really wants
Speaker 6: it the most, really puts in the most work. It
Speaker 6: really goes out of their way, you know, consistently put
Speaker 6: in that word for real. That truly kind of shows
Speaker 6: you know, you see the difference between the ones that
Speaker 6: really go ones that don't go. You know, of course,
Speaker 6: a lot of times it's talent, but most of the
Speaker 6: time it's work ethic. You know, you're working, You're gonna
Speaker 6: get better, you know. So, I mean, obviously Bob, like
Speaker 6: you said, he was the first one to kind of
Speaker 6: come to come in from the mixed. But you know,
Speaker 6: we did DJ Drama's first album, the first two albums
Speaker 6: maybe you know, we signed a yeah, who else we
Speaker 6: had we had? Uh of course we went to the
Speaker 6: Iggy Azelia era.
Speaker 4: I was just that my mom. I'm like, yo, y'all
Speaker 4: really followed the cruise. Like now I hear the New
Speaker 4: York presence.
Speaker 5: It's like, yo, the firm had Twazi, right, they got
Speaker 5: a female presence, Big had Little Kim and like y'all
Speaker 5: got it, y'all went to female route, which I want
Speaker 5: a different round.
Speaker 6: Interesting before that even too, actually, because we had a
Speaker 6: girl group called Ecstasy South the Jennifer and Bowler Man.
Speaker 2: We had two girls.
Speaker 6: And it's so funny because like when I listened to
Speaker 6: like the City Girls and all that stuff. Now, I'm like, man,
Speaker 6: these girls was ahead of time because that was like
Speaker 6: that was dumb, you know what I'm saying.
Speaker 3: Back then, why do you think Iggy Azelia never really?
Speaker 3: Because she is talented and she's like a model and
Speaker 3: she has a huge follow on social media, but it
Speaker 3: just seems like she's just not a big musical artist.
Speaker 3: But she has to pretend. It seems it would seem
Speaker 3: like she has the potential to be a music music.
Speaker 6: I mean, sometimes people got to understand, I think, how
Speaker 6: to play their position, you know, because like you said,
Speaker 6: like like you mentioned what Little Kim, Fox Boxy, all
Speaker 6: those people like they didn't come out they wasn't right
Speaker 6: e Rahms and stuff. Right, it was a part of
Speaker 6: a team, and it was a part of a movement,
Speaker 6: and they played a position and was able to really run.
Speaker 2: Through the through the holes, you know what I'm saying.
Speaker 6: Like, I mean when you get carried away and think, oh,
Speaker 6: you know, like people start working for you and just
Speaker 6: like all right, cool and you go. You didn't really
Speaker 6: do it all by yourself, So you know, how do
Speaker 6: you think you're gonna maintain it by yourself? Yeah, that's
Speaker 6: what happens in a lot.
Speaker 5: Of those situations. I was, I was surproud of another
Speaker 5: Z one hundred record. I'm like, damn tip behind that.
Speaker 5: I got behind that. But I mean it was moving.
Speaker 5: That fancy record was fancy of this world record was
Speaker 5: huge records to exactly exactly got a.
Speaker 2: Lot of plaques too. Now, like real.
Speaker 3: Travis Scott, this is an interesting conversation. I just learned
Speaker 3: some stuff.
Speaker 7: How did so? How did that come about? So you
Speaker 7: just learned some stuff?
Speaker 6: Yeah, man, y'all, look, I'm telling you I'm fresh. Shout,
Speaker 6: I haven't been outside.
Speaker 4: Let me go back to twenty twelve.
Speaker 2: Now, shout out the DJ m O K Man dj
Speaker 2: m o K.
Speaker 6: This is crazy, right, So Tip, mat Iggy and Travis
Speaker 6: on the same night, really same night, you know, and
Speaker 6: this was in La. I wasn't there. I wasn't so
Speaker 6: comes back to Atlanta. Of course he's like yo E
Speaker 6: like tall, white, blonde, foreign chick.
Speaker 2: Like he like, Yo, I'm gonna write some mons.
Speaker 4: We got something like, you know, like boom.
Speaker 6: He's like on it, you know, and and I kind
Speaker 6: of I'm in the room. DJ MLK is like, yo, Jay,
Speaker 6: you got to see this other kid though he don't
Speaker 6: you don't whatever whatever. So I'm like, all right, show
Speaker 6: him to me. And he shows me Trap's video and
Speaker 6: to me, it was like I got it, Like yo,
Speaker 6: it's like baby yay, you know, like artistic the whole
Speaker 6: none like sound wise, I get it.
Speaker 2: You know.
Speaker 6: So literally, like a day or two late, I went
Speaker 6: to LA and I met him actually right then I
Speaker 6: got on the phone with him, and then I went
Speaker 6: to LA like a day or two later, and I
Speaker 6: met him and and and then we came back to Atlanta,
Speaker 6: you know, And he came to Atlanta and recorded some music,
Speaker 6: and literally we went to New York and didn't deal
Speaker 6: with LA, you know.
Speaker 7: So epic at the time. You say, you like five
Speaker 7: hundred YouTube followers.
Speaker 2: And it was early, it was early, it was yeah,
Speaker 2: it was.
Speaker 3: So you all right, so you you signed, you signed
Speaker 3: a record deal with him, you said, with LA.
Speaker 7: Partnership Partnership hus grand Us.
Speaker 3: So he was on Grand Hustle. Yeah, But how come
Speaker 3: nobody ever knew he was on Grand Yo?
Speaker 6: Because Grand Hustle is smart.
Speaker 2: Let's start there.
Speaker 6: I mean, like, so think about this, right, So Travis
Speaker 6: Travis Boom does.
Speaker 2: The deal, then he meets he meets Kanye.
Speaker 6: Kanye sees what we saw right, kidnapped him, Yo, Boom.
Speaker 6: They started working and at that point like, yeah, we're
Speaker 6: here to support you as much or as little as
Speaker 6: you want to see if it's working whatnot. You know
Speaker 6: what I'm I'm saying, if it's working, Like why interrupt anything,
Speaker 6: you know? But for real, real talk, the best thing
Speaker 6: that happened in that scenario for him when it comes
Speaker 6: to us, is we took him to La read you
Speaker 6: know what I'm saying. And this is where LA gets
Speaker 6: all credit in the world. La, Jimmy Iveen. It's made
Speaker 6: him like the best executives of my era, you know,
Speaker 6: because La he will invest in you and make you
Speaker 6: a star if he believes that you're a star. When
Speaker 6: you're in a room before everybody else sees you a star.
Speaker 6: You know what I'm saying, Like you could have went
Speaker 6: the death.
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Speaker 1: An illegal alien from Guatemala charged with raping a child
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Speaker 6: Sponsored by the United States Department of Homeland Security JAM
Speaker 6: or any other label and investing like that.
Speaker 2: You know. So that's the dope part about that story.
Speaker 2: For realers like Yah, Lab.
Speaker 4: Yeah, y'all always kept a good relationship even after y'all left.
Speaker 6: La Yeah, Yo, La is the best man like LA
Speaker 6: from the standpoint of when we left, you know, it
Speaker 6: wasn't like no brudgets, you know what I'm saying. Like
Speaker 6: more than anything, it was like, oh shit, damn solute,
Speaker 6: I was right.
Speaker 2: I didn't see it. Let's do business.
Speaker 4: Let's dope. Let's dope.
Speaker 3: So so Travis Scott signed to Grand Hustle and then
Speaker 3: right away just decides to do his own thing. But
Speaker 3: he's already signed, so it's like he's still on the team.
Speaker 3: It's like if you don't show up the practice, you're
Speaker 3: still on the team. That's like kind of like.
Speaker 2: The list to the first album. You see Tip on
Speaker 2: the first album, like moderating the first album.
Speaker 7: I don't think I heard that.
Speaker 5: I don't think I heard the I think people who
Speaker 5: started catching when after the Rodeo the Rodeo album, it
Speaker 5: started that traction started growing and he became I don't
Speaker 5: want to say that part, but that's when I was like, Yo,
Speaker 5: who is this kid? And then obviously we knew Kanye,
Speaker 5: and I'm like, yo, this kid like is around Kanye
Speaker 5: a lot. And then I'm starting to listen Toy's music.
Speaker 5: I'm like, wait, they're starting to sound like this kid
Speaker 5: a lot. And then the trajectory is just obviously out
Speaker 5: of this world.
Speaker 7: And then I started So that last album was the
Speaker 7: Grand Hustle album.
Speaker 2: Yeah, absolutely, this.
Speaker 3: Classic album, classic modern classic, classic album.
Speaker 7: Yeah, you guys still have a relationship with him.
Speaker 2: Now speaking, Travis probably in like a year for real.
Speaker 4: Okay, yeah, so you know that.
Speaker 5: So he was able to create his own imprint before
Speaker 5: or like right after he left the Astro World tour.
Speaker 4: Then Cactus Jack Records comes about.
Speaker 6: Cactaus Jacks comes about right at in the beginning to
Speaker 6: Astro Okay, yeah, so Cactus Jack is a part of
Speaker 6: Astro World as well.
Speaker 4: Yeah, he went back to New York to get his
Speaker 4: first artist.
Speaker 7: Yeah, it was his artist, Oh, Shocks Shacks all.
Speaker 3: Of his own, yeah, Shack West. So let's talk about
Speaker 3: the clothing business. Clothing business, So three hundred million dollars
Speaker 3: in sales. Yeah, that's that's what that.
Speaker 4: I guess, Yes, a king of oneself?
Speaker 2: Yes, so who's twelve years old though?
Speaker 7: Yeah, started away? So how did that work?
Speaker 3: As far as getting into clothing business, I'm assuming it's
Speaker 3: a lot different than the music business.
Speaker 7: What is it the same? It's like distribution deals, Like,
Speaker 7: how's that work?
Speaker 2: It's kind of the same.
Speaker 6: It's kind of the same in the sentiment, of course,
Speaker 6: it's different the way that the money, you know, what's
Speaker 6: down on the end.
Speaker 2: A lot more.
Speaker 6: Coos and things of that nature, because it's hard goods, right, you.
Speaker 2: Know, But same thing, right for us.
Speaker 6: We knew once we caught momentum, we knew there certain
Speaker 6: areas to go to, you know, we knew the fashion
Speaker 6: was one of them. You think, like during this era,
Speaker 6: everybody was wearing white teas if you was in the South,
Speaker 6: cash money. Everybody wearing white teas right in the South,
Speaker 6: you know. So to me it was a no brainer.
Speaker 2: And here we go.
Speaker 6: We got a good looking dude all of that, So
Speaker 6: put some clothes on them, dress people up, you know.
Speaker 6: So we started the brand at the time when people
Speaker 6: thought that artists brands was dead. Actually that was the
Speaker 6: fun part about it. Like people was like, yeah, that
Speaker 6: shouldn't work no more. It's played out like the more
Speaker 6: artists brands Rocketwar and and you know what I'm saying,
Speaker 6: kind of died out for real, you know.
Speaker 2: And we went and.
Speaker 6: We met with like a lot of people, like people
Speaker 6: that was in the business, Russell Simmons and David John
Speaker 6: and Seth who is Mark Echo's partner, and Echo and
Speaker 6: Complex and all that stuff.
Speaker 2: So we met with just a lot of people.
Speaker 6: In the business and and just told them like, yo,
Speaker 6: this is what we're trying to do, like what's up, like,
Speaker 6: you know, and it's kind of like music, Like some
Speaker 6: people put offers on the table and then you start
Speaker 6: with as you go for meeting the meeting, you're kind
Speaker 6: of learning as you in these meetings.
Speaker 2: Right, like damn he said this, but he said that.
Speaker 2: But you know what I'm saying, So you learn it,
Speaker 2: so you learn the game too.
Speaker 6: And and we pretty much went a route to get
Speaker 6: more direct to like a a distribution company manufacturer as
Speaker 6: opposed to signing like through another record label, so to say,
Speaker 6: you know what I'm saying. So like we went more
Speaker 6: direct and did a deal with a company called the
Speaker 6: RP fifty five group and and mantshter con O eight.
Speaker 2: Yeah.
Speaker 7: Yeah, so and that's that's still in existence today.
Speaker 2: It's still in existence today.
Speaker 6: We started a cool in eight and then in nine
Speaker 6: I started another brand called Straverg's Row.
Speaker 4: I don't want to get into that.
Speaker 5: I want to get into that because even strives Row
Speaker 5: is important because first of all, the name and why
Speaker 5: you chose it.
Speaker 4: Obviously the New York roots there.
Speaker 5: But I don't think people don't even understand what why
Speaker 5: you can get into that, why you chose Travis Row's.
Speaker 6: Name, strives Row. You know, it's a block in Harlem.
Speaker 6: You know, that is notoriously historical for the roots, specifically
Speaker 6: doing a Harlem Renaissance. You know, you had a lot
Speaker 6: of like the leaders of the Renaissance that lived on
Speaker 6: this block, you know, politicians, writers, Langston Hughes, like all
Speaker 6: the type of people who lived on this block, you know.
Speaker 6: And prior to them being able to live here, they
Speaker 6: didn't want to white people. The owners of these buildings
Speaker 6: didn't want to sell the buildings to black people, so
Speaker 6: they kind of sat vacant for a while, you know,
Speaker 6: and and actually they sold and at that point it
Speaker 6: was like, well to do black people in a sense, right,
Speaker 6: that was it would afford to buy, and this block.
Speaker 2: Was just popping. It was like very influential.
Speaker 6: So when you hear the stories, you know about Striver's Row,
Speaker 6: if you read the stories and the history, it's kind
Speaker 6: of like a different version of Black Wall Street, you
Speaker 6: know what. I'm from a creative standpoint more so than
Speaker 6: a financial standpoint, you know. So when I heard the story,
Speaker 6: when I heard the name, I thought it was dope.
Speaker 6: I always did shout out to Dennis Murphy, my man
Speaker 6: d He definitely we kind of talked about the name
Speaker 6: and I was like, yeah, I'm about the name of
Speaker 6: company that you know, and that's how I named it.
Speaker 3: Let me ask you a question about licensing, because the
Speaker 3: cool you have you have a license something for Muhammad
Speaker 3: Ali and Marvel? Yeah, how what was what was the
Speaker 3: deal with that? How did that work out?
Speaker 2: That wasn't good?
Speaker 6: Muhammad Ali went really well, what was it?
Speaker 7: Like? His likeness?
Speaker 6: I mean really like yeah, his likeness everything, so literally,
Speaker 6: you know, we did a whole caps so nan you know,
Speaker 6: DNA butterflies, you know what I'm saying, like, and brought
Speaker 6: it butterflies on sweatsuits, you know what I mean. Like,
Speaker 6: but of course we had T shirts with booms face
Speaker 6: on them as well, So we did a combination.
Speaker 2: Same thing with Marvel.
Speaker 6: We've done something like that as well with the un
Speaker 6: brand not not really you and brand was it was
Speaker 6: a collab that wasn't a license.
Speaker 2: Our two licenses have been those two so far. We're
Speaker 2: actually working on something right now that that could be
Speaker 2: really dope.
Speaker 3: So how does that work for like, because we spoke
Speaker 3: about licensing before, but not from that standpoint of like
Speaker 3: you actually are the one that's paying the license, like
Speaker 3: for entrepreneurs that may be listening, they might not be
Speaker 3: aware of how that works, Like can you explain, like,
Speaker 3: is it like a set amount that you have to
Speaker 3: pay them every time?
Speaker 7: Like royalty?
Speaker 6: Absolutely, So if I'm the brand and you have a
Speaker 6: brand that I want a license, you know, now, typically
Speaker 6: how about this I flipped it. If you guys want
Speaker 6: to license my brand and now I have a brand,
Speaker 6: now typic league for me to give you a license,
Speaker 6: the standard is like an eight to twelve.
Speaker 2: Percent royalty, you know.
Speaker 6: Now on top of that, I may have an advance
Speaker 6: that I want against my earnings though, right so now
Speaker 6: I may say, hey, like I need fifty thousand, and
Speaker 6: then on top of that, I need eight to twelve percent.
Speaker 2: Whatever that number is, Like we're gonna grew in twelve whatever.
Speaker 6: You know, not to say that somebody else might not say.
Speaker 6: Not to say that someone else may not do a
Speaker 6: deal for twenty percent, but eight to twelve.
Speaker 2: Percent standard, Yeah, exactly. You know. So that's how that
Speaker 2: pretty much works.
Speaker 6: You so to Mom and Ali, go to the state
Speaker 6: who owns the rights, got to deal with them, get
Speaker 6: them their royalty, get them they advance, get the work,
Speaker 6: and I try to make it make sense.
Speaker 5: Is it on total merchandise sol or is it east
Speaker 5: piece of merchandise sold royalty?
Speaker 6: Yeah, yes, it's literally per whatever you're doing, anything that
Speaker 6: has the likeness.
Speaker 4: On it, yeah counts. Okay.
Speaker 5: So like like record, like album's very similar. Every album
Speaker 5: sold they get if you're using this property, you know
Speaker 5: what I'm saying, that's just the same thing, right if
Speaker 5: you're using my trademark boom.
Speaker 3: So what was the difference because Mohammed Ali obviously that's
Speaker 3: a family versus Marvel, which is a billion dollar entity. Sure,
Speaker 3: I guess it was a lot harder with the Marvel
Speaker 3: more like paperwork and lawyers and stuff like that or.
Speaker 6: You know what, not really for real. That's the funny
Speaker 6: part is you you would think it is. But like
Speaker 6: with Marvel, they give out so many.
Speaker 4: Licensees something, they do it so much, they.
Speaker 2: Do it so much, they like exploited it so much.
Speaker 6: Real that that's something that we are Honestly, it is
Speaker 6: like it was good to do it, but it wasn't
Speaker 6: as profitable because while you got your product in.
Speaker 4: Stores, other people got it.
Speaker 6: They got it in Walmart and Target.
Speaker 2: Marble did you do man? We did? I couldn't speak
Speaker 2: on them. I look at the phone.
Speaker 4: You know what I'm saying.
Speaker 2: But like like we did, we did a lot of them.
Speaker 5: Man, they probably just sitting on the other side, like, oh,
Speaker 5: that's a character pressed the button, you know what.
Speaker 3: I would I wonder if ghost Face had the ever
Speaker 3: pay Marvel. They should pay him, They should pay they
Speaker 3: should pay him. I wonder if he ever had to
Speaker 3: pay him. Interesting old album called iron Man. Tony Starks
Speaker 3: was his moniker for years.
Speaker 2: But that's interesting though, who should pay who?
Speaker 4: They should pay that?
Speaker 5: At that time, and I was into comics, like I
Speaker 5: had the Marvel cards the series like ninety one ninety
Speaker 5: two when used to with the hologram cards.
Speaker 4: I collected them. And then they started getting cartoons.
Speaker 5: But like when ghost Face started saying that, and it
Speaker 5: was like your cartoon characters even like everyone in WU had.
Speaker 4: Like an ulteri ego character. I was like, yo, they
Speaker 4: made it popular.
Speaker 5: They didn't have a Marvel movie then, like the first
Speaker 5: Marvel didn't even put out movies til later, Like the
Speaker 5: first thing Sony did was partner with them and put
Speaker 5: out Spider Man and then like okay, now cartoon movies
Speaker 5: can be a thing.
Speaker 4: But prior to that, nobody was thinking about it.
Speaker 5: I mean, DC had it with with with Batman and Superman,
Speaker 5: but Marvel's real quite a little outside.
Speaker 2: I was never a collected so I can't speak too much.
Speaker 2: But that's interesting.
Speaker 7: That's interesting because it's like I could see it from
Speaker 7: both sides.
Speaker 2: Yeah exactly.
Speaker 7: I mean you kind of you took, you took the thing, you.
Speaker 2: Made your whole thing on.
Speaker 6: If you was the person who made the originator and
Speaker 6: the person that took your joint ran would it and
Speaker 6: made a life of his own, come say yo, you should.
Speaker 4: Pay me, pay me though it was dead in the water,
Speaker 4: but before that was you.
Speaker 7: That's a fact, buddy, did help the brand promotions.
Speaker 4: We see how many times have we seen that in
Speaker 4: hip culture?
Speaker 2: Yeah, yeah, we definitely know that.
Speaker 7: That's interesting. That's interesting.
Speaker 3: So okay, so all right, so now doubling back on
Speaker 3: the music thing. Meek Mill one of the greatest rappers
Speaker 3: of this generation. He was also signed to you guys.
Speaker 2: Yeah yeah, Meek Yeah, Tip, Charlie Max. Shout out to.
Speaker 4: Charlie Max, Philly's own.
Speaker 6: That's kind of like how how Meet connected with Tip
Speaker 6: and literally meat was dope like sort of raw energy
Speaker 6: of it. Sort of you know that was meet with
Speaker 6: the corn Rolls, all of the clips you see now
Speaker 6: looking back like that was it?
Speaker 3: So like when you when you first heard me, you knew,
Speaker 3: like this is this is something.
Speaker 2: Honestly, when when you first heard me, you knew he
Speaker 2: was dope.
Speaker 6: But even more than that, when we first heard me,
Speaker 6: Philly was already rocking with me.
Speaker 7: Yeah, he was a he was a celebrity.
Speaker 2: Feel it's already a local thing, you know. So it
Speaker 2: was like I got my opinion.
Speaker 6: Of course I think he's dope, but really, for real,
Speaker 6: who cares what your opinion thinks? His backyard loves him
Speaker 6: right now. It's only a matter of time before it works,
Speaker 6: you know. And to me, that's what I feel like
Speaker 6: with artists, Man, you want to get in business with
Speaker 6: an artist? I look at an artist is like a
Speaker 6: founder of a company, and you want to invest in
Speaker 6: someone that's gonna make it with or what else?
Speaker 7: Period?
Speaker 6: You know what I'm saying, Like, if it's somebody that, yo,
Speaker 6: you need me for this, need me for that, it's
Speaker 6: a hard investment. But if it's somebody that like trajectory wise,
Speaker 6: like you see the energy you see like it's only
Speaker 6: a matter of time before he makes it.
Speaker 3: So you when you guys just let him go free
Speaker 3: and clear when TI no, just nothing, just like out
Speaker 3: of good faith, like yo, just let him.
Speaker 4: It was done for you. You did it. You return
Speaker 4: to feel Yeah, we had a.
Speaker 6: Producer to be billionaire shout out the rise b billionaire.
Speaker 6: He went over there with with Ross too during that time.
Speaker 3: You know you have any regrets about that, Like do
Speaker 3: you think maybe you could have still kind of worked
Speaker 3: out something with you?
Speaker 6: You know what I'm saying, Like, I mean, you know
Speaker 6: it's it's you can't really I don't really see it
Speaker 6: like that, is what it is what I'm saying.
Speaker 2: You can't really like I don't really see it like that.
Speaker 4: I mean you know when when you do.
Speaker 6: When you make certain moves and you a certain kind
Speaker 6: of way, you can always be straight.
Speaker 5: You got I mean, looking back on it, I mean
Speaker 5: you lost, you lost me, but you had the next
Speaker 5: biggest star, probably the biggest.
Speaker 4: Star outside of the guy from Canada.
Speaker 7: Well well speaking.
Speaker 4: Well, we'll get there in a second.
Speaker 2: Yeah.
Speaker 3: I mean it's interested too, because I feel like in
Speaker 3: the music business. We spoke about this with Chris Gotti
Speaker 3: where it's like it's really just based off of your opinion, right,
Speaker 3: there's really no set or reason like this person is
Speaker 3: going to be a star, this person isn't going to
Speaker 3: be a star. It's just kind of like like you said,
Speaker 3: you can kind of gauge it off of like the
Speaker 3: buzz already. Outside of that as far as like gauging
Speaker 3: the quality of music or like the star status, it's
Speaker 3: really just your personal opinion and sometimes it works out,
Speaker 3: sometimes it doesn't. So Drake, when you when you when
Speaker 3: you was introduced to Drake and you could have signed Drake,
Speaker 3: what was your what was your what's the rationale?
Speaker 6: Shout out to Drake first and fall let's say this.
Speaker 6: We was going to Toronto a lot. We was doing
Speaker 6: stuff in Toronto and before Drake, Canada was a different world.
Speaker 4: That fact was there was.
Speaker 2: It was different. It was a lot of love girls
Speaker 2: is still like you know, you know, to bring you
Speaker 2: ladies like man, it was.
Speaker 4: A different thing.
Speaker 2: Man, like.
Speaker 6: Shout, we loving Toronto, We're up here, you know. And
Speaker 6: and it was a few rappers that was buzzing for
Speaker 6: real during that time.
Speaker 2: It was like belly was buzzing and Drake was, you.
Speaker 6: Know, doing this thing. And it was a few rappers,
Speaker 6: you know. But of course, yes, Drake was introduced. I
Speaker 6: didn't see it, you know, I didn't see it at all,
Speaker 6: Like we didn't see it, like you know, for real.
Speaker 6: But at the same time, Drake had this manager, man
Speaker 6: HaLow back t Slack, that was the name. I don't
Speaker 6: know where he at, shout out the hollow back t Slack.
Speaker 6: Always wondered what happened to him for real, because Drake
Speaker 6: he had this manager and dud essed to like go
Speaker 6: hard to kind of be a little bit annoying.
Speaker 2: Too, for I'm like, yo, what's up all about you?
Speaker 7: You know?
Speaker 6: And that's why you know, like, yo, it's it's a
Speaker 6: it's a fun line between like persistence to being a
Speaker 6: painted ass the fact, you know what i mean.
Speaker 2: Way used to teeter that line.
Speaker 6: You know that you know, and it's all love, like
Speaker 6: shout out to him and like, but it's just real.
Speaker 6: Like so for me and my experience, that was another
Speaker 6: factor in it.
Speaker 4: Too, Like ship about to call me a game, but
Speaker 4: you know.
Speaker 6: Shout out to Drake, like yo, he went and obviously
Speaker 6: I'm sure he everything went perfect for him, you know
Speaker 6: what I'm saying.
Speaker 2: But you know, when you when you went in it.
Speaker 6: Everybody got a story about who they missed out in it,
Speaker 6: and you focused on Yo, So I'm gonna miss out
Speaker 6: on somebody else's you know what I'm saying, So you
Speaker 6: can't think.
Speaker 3: And like you said at that time, it's like he
Speaker 3: has an afro and he's Jewish and he's doing the
Speaker 3: grassy and saying yeah, I told you. Like even I
Speaker 3: read j Prince's book and Jay Prince was like he
Speaker 3: didn't understand it. Like when his son was like, Yo,
Speaker 3: he gonna be big, he was like whatever, But like I.
Speaker 6: Guess, And that's that's all credit to Drake, right, Drake
Speaker 6: changed like hip hop in that regard, like because real
Speaker 6: looking at it, there was nobody.
Speaker 2: From Canada that was popping. There was Cardinal Official.
Speaker 6: Cars now Fish Toronto Legend, shout out to him, Toronto Legend.
Speaker 6: But that was like the biggest rapper that we had
Speaker 6: seen to that point, you know. So it was just like, Yo,
Speaker 6: Drake had like a butterfly collar.
Speaker 2: It was just like you didn't see it.
Speaker 4: I don't know, no mustache.
Speaker 3: He was young, but he bounced back back through the
Speaker 3: country of Canada. Needs to make him like an official
Speaker 3: ambassad like no because it's like not only not only
Speaker 3: did he change the course of music, the rafters all
Speaker 3: of a sudden became nbah, like the whole culture changed.
Speaker 2: Everything for Canada.
Speaker 6: I think when we look at the plane that they give, you.
Speaker 5: Know, that's the hardest plane out the plane when I
Speaker 5: tell you right the message at the bombas if you're
Speaker 5: reading this, we left.
Speaker 4: That's hard. That is a hard message.
Speaker 2: Drake is like the president of Canada.
Speaker 4: Bro, after you got he is straight.
Speaker 5: He got, he became the biggest music star, and then
Speaker 5: he got replaced for a second by another guy from Canada,
Speaker 5: Justin Bieber.
Speaker 4: And it's like, yo, no.
Speaker 7: Replaced, never got.
Speaker 5: Whatever pop star, pop stars the biggest just to be
Speaker 5: back the point was the biggest pop star. Yeah, but
Speaker 5: they I mean these guys, I wouldn't use the term
Speaker 5: replaced as a pop star.
Speaker 2: He got joined.
Speaker 4: That wage is important, language important, that's fair. It was
Speaker 4: a impoint. He got joined by another Toti. Then they
Speaker 4: started getting number one picks coming from Toronto.
Speaker 7: I'm just like yo with and then the weekend pop
Speaker 7: crazy like.
Speaker 2: Drake Tory like he changed Toronto.
Speaker 3: Bro like that she used to be like I never
Speaker 3: seen I never seen we were in Toronto before before,
Speaker 3: like you said, you go to club for five hours,
Speaker 3: like you know what I'm saying, Like it was crazy.
Speaker 7: I came back and it was like New York. They're
Speaker 7: like one.
Speaker 3: Hundred and fifty for like crazy, it's crazy to think
Speaker 3: about experience, did you know?
Speaker 7: Like Vince car todays, Vince shout to Vince Man.
Speaker 3: So let's talk about another licensing deal on the music side,
Speaker 3: because you guys leave Atlantic and then you I guess
Speaker 3: you go to Columbia so for the for the Paperwork album.
Speaker 3: So was that was that different? Like it was a
Speaker 3: different type of deal. You just signed the licensing, Like,
Speaker 3: how did that work?
Speaker 2: That was a distribution deal?
Speaker 4: Distribution deal?
Speaker 6: So that was the distribution deal, whereas Boom like like
Speaker 6: you said, it could work in two different ways. You
Speaker 6: can turn in the album and they can just distribute
Speaker 6: the album through a license, or they could just distribute
Speaker 6: the album directly with you and you good for whatever
Speaker 6: you agree on, right, one album.
Speaker 2: Two albums whatever.
Speaker 6: But that's back to you know, one of those splits
Speaker 6: that that's just straight ownership.
Speaker 7: So you tell you did the first one wasn't a
Speaker 7: distribution deal with records? It wasn't no, that was the
Speaker 7: JV partnership, but this one was a distribution it. So
Speaker 7: what's the difference between the JV partnership and the distribution.
Speaker 6: The difference between a JV partnership is really going to
Speaker 6: be the splits. Like a JV partnership is typically fifty
Speaker 6: to fifty. You know, like I said, you can get
Speaker 6: your master's back or you cannot get your master's back,
Speaker 6: depending on your deal. Now, when it comes to a
Speaker 6: distribution deal, you maintain the ownership of your masters, but
Speaker 6: now you're split. May change. You can come in people say, yo,
Speaker 6: master p eighty five fifteen split. Most people really ain't
Speaker 6: doing that for us, right, most people, Yo, you might
Speaker 6: start off okay, distribution eighty five fifteen or eighty twenty,
Speaker 6: so to say, right, and now the artist says, but
Speaker 6: I need some money for videos.
Speaker 2: I need some money for it.
Speaker 6: Everything you need money for is like, okay, ten more
Speaker 6: for me, ten more for me, ten more for me.
Speaker 6: So you can end up being at a sixty forty
Speaker 6: and it can still be distribution.
Speaker 2: You're gonna have been at a fifty to fifty and
Speaker 2: it's still distribution.
Speaker 6: So it's like depending on that split will determine the
Speaker 6: profit share.
Speaker 2: You know, you're still on taming your masters.
Speaker 7: So the distribution you ow with your master's right away,
Speaker 7: that album own the masters right away.
Speaker 4: Exactly after that, do you become the completely independent.
Speaker 2: After that? Yeah? After that, No, actually put out a
Speaker 2: project through Epic two.
Speaker 6: You know, but it was the same kind of way
Speaker 6: what La went to Epic Okay, okay, it was that
Speaker 6: was actually not that long Aguards.
Speaker 7: Yeah, and then you then the All Death distribution absolutely acquisition.
Speaker 7: What's so what? What's what's that? What's what's all depth?
Speaker 7: So that was Russell Simmons thing, That's your Death.
Speaker 2: Yeah. So Russell Simmons started All Death, which is basically a.
Speaker 6: Content company right that lives on multiple platforms, predominantly Facebook
Speaker 6: and YouTube.
Speaker 2: They focused on hip hop and comedy.
Speaker 6: So Russell Simmons started his company in like two thousand
Speaker 6: and sixteen, I think maybe fifteen, and they they they
Speaker 6: raised like seventeen million dollars, you know.
Speaker 2: So they created brands. You got for exam, you have art.
Speaker 6: And raps, you have you know, different brands that exist
Speaker 6: on the platform. So now Russell Simmons and these guys
Speaker 6: ran into some com Locations decided to sell it, we
Speaker 6: end up buying it. When I say we, I created
Speaker 6: a a syndicate, syndicate exactly, man, Tip created syndicate. So
Speaker 6: now myself, Tip Baron Davis.
Speaker 9: Paul Judge, Paul Judge, Paul Judge is a part of
Speaker 9: it as well, Paul Judge, Mucker, Capital, Beta Works, you
Speaker 9: know too, VCS and my guys, Sedric Rodgers and Seawan
Speaker 9: Newsome all pretty much acquired it, you know.
Speaker 6: But for real, like, yeah, that's that right, So we
Speaker 6: acquired that in the nineteen open up twenty twenty with it,
Speaker 6: and now, of course the pandemic hits, you know, So now,
Speaker 6: like you guys know, content has been up throughout the
Speaker 6: pandemic initially, so our content was up, our numbers was up,
Speaker 6: We reactivated the you know, the platform, you know, the programs,
Speaker 6: and things have been going good. Now add dollars are
Speaker 6: leveling back up. So now we're actually about to go
Speaker 6: out and raise money though, you know, because we want
Speaker 6: to do obviously more work.
Speaker 5: So how do you create a how do they get
Speaker 5: the ability to put content on the platform?
Speaker 2: All death?
Speaker 6: Yeah, man, you can go to all death and I'll
Speaker 6: say DM right now that's the biggest way we're working
Speaker 6: on the web app so.
Speaker 2: That the whole page is not up.
Speaker 6: But go and DM if you're a creator, if you're
Speaker 6: a comedian, or you're just a content creator in general,
Speaker 6: go to All death and shoot a DM.
Speaker 3: Over So Heavy Sound Labs. That's what you're that's what
Speaker 3: you're doing. Now what is what is that?
Speaker 6: So Heavy Sound Labs is a modern day record label,
Speaker 6: you know. So now for me, I say, I did
Speaker 6: Grant Also, I started that almost twenty years ago. So
Speaker 6: now what is a record company so to say, look
Speaker 6: like today? So in my mind, I feel like it's
Speaker 6: community because I know that I don't want to just.
Speaker 2: Have a brand new artist. Me and this brand new
Speaker 2: artist is just us. That's tough, long road ahead of tail.
Speaker 6: So to me, I'll front, I'm like, okay, it's really
Speaker 6: kind of community for real. You know, when I look
Speaker 6: at Grand Hustle and I look at what we built,
Speaker 6: we built the community. You look at all of these brands,
Speaker 6: they really Rockefeller, fod It's like, yo, it was always community, right,
Speaker 6: but we really didn't have like, we didn't take advantage
Speaker 6: of the technology. So to say that connect the community
Speaker 6: for it, you know when I go to the Trap
Speaker 6: Music Museum, I see people that that I've seen these
Speaker 6: people for years. You know what I'm saying, Like now
Speaker 6: they stay there with their kids in line with the traps.
Speaker 6: I'm like, damn Like so now we're heavy sound labs.
Speaker 6: I'm saying from the beginning, I want to create an
Speaker 6: online record label. Now, anyone can go to the website
Speaker 6: heavysound dot com. You can hit the artists tab and
Speaker 6: you can apply to be an artist. You know, nowadays
Speaker 6: we know that artists it ain't about you're on in
Speaker 6: the streets is hot like the shit comes. You know,
Speaker 6: you went out the side of the walls, your mother,
Speaker 6: from your mother, your parents.
Speaker 2: Making a record. You know what I'm saying. You're doing
Speaker 2: a little dance move or something.
Speaker 6: You uploaded it boom, and now it's going so to me,
Speaker 6: I want every artist, every young creator to know that.
Speaker 6: Then come to heavysound dot com and upload their music
Speaker 6: here and we will possibly partner. You know, We've run
Speaker 6: through a series of questions designed to flow as if
Speaker 6: we're having a conversation as artists.
Speaker 2: What's important to them? Lah?
Speaker 6: Now, if they would it, if we would it? We
Speaker 6: want board them as an artist, you know, as an artist.
Speaker 6: We work with artists in three phases, you know, distribution, amplification.
Speaker 7: And growth.
Speaker 2: You know. So distribution is an eighty to twenty deal.
Speaker 6: We come in eighty twenty partners eighty thos to the
Speaker 6: artists for twenty percent. We provide services for them distribution services,
Speaker 6: payout services.
Speaker 2: But we also give them attention.
Speaker 6: We give them office hours, you know, or access to
Speaker 6: our team to really kind of learn stuff hands on.
Speaker 2: We give them access to talks like this.
Speaker 6: We do talks we're proven industry experts, you know, called
Speaker 6: heavy talks. So we give them access to those on
Speaker 6: one conversations. We're going to access to a lot of
Speaker 6: different resource We have a Slack channel, you know, a
Speaker 6: Slack group that has about eight hundred of our crew
Speaker 6: members you know that are in here now having conversations.
Speaker 7: That the heavy Groop.
Speaker 2: That's the heavy crew.
Speaker 6: So you go to the website everysound dot com you
Speaker 6: can also hit the heavy crew now, you know, because
Speaker 6: initially what I started seeing is is I pretty much
Speaker 6: had like an open casting call for artists. I'm turning
Speaker 6: away a lot of artists, right because a lot of
Speaker 6: artists are just not ready for us, you know.
Speaker 2: So now I'm like, damn, how could I convert them?
Speaker 6: I was an intern before, I was on the Street
Speaker 6: Team before, So now would say, like, what does today's
Speaker 6: Street Team program internship program look like? If I'm saying
Speaker 6: I'm doing a digital record companies, now I create the
Speaker 6: Heavy Crew. So now if you're a artist that you're
Speaker 6: too early, you know, go apply over here and we
Speaker 6: don't have conversations to give you information so you can
Speaker 6: get your shit together, you.
Speaker 2: Know what I'm saying.
Speaker 6: But now even more than that, Now it's managers A
Speaker 6: and RS motors, you know, like other people that you know,
Speaker 6: you have interest in the music business, you can come
Speaker 6: over here. We got this community and we can all
Speaker 6: to share information and help build each other up.
Speaker 2: But at the same time, I get to activate my crew,
Speaker 2: you know. So now I.
Speaker 6: Got almost fifteen hundred Heavy Crew members and in my mind,
Speaker 6: I'm thinking back to Street Team, right, like, there's no
Speaker 6: more hanging up posters, giving out stickers, flyers that don't
Speaker 6: exist no more.
Speaker 2: And that was post on social media right comment all
Speaker 2: of that stuff.
Speaker 6: So now I get to activate my crew and say yo,
Speaker 6: on Tuesday at two o'clock. We're gonna we're gonna be
Speaker 6: advertising all started great, So we're gonna post all started great.
Speaker 2: We're gonna have hashtag SRT at two.
Speaker 6: O'clock on Tuesday, and now we got hundreds of people
Speaker 6: doing it at the same time, thousands of people eventually,
Speaker 6: Right for a brand new wartis the biggest thing for
Speaker 6: brand new artist is to get.
Speaker 2: Somebody else to talk about, you know, so you know, just.
Speaker 6: Kind of building that crew so it can be like
Speaker 6: more and I can talk to the audience and in
Speaker 6: a bunch of ways, not just oh the direct music.
Speaker 5: That's crazy because in my mind, I'm like, especially in
Speaker 5: these times, how are you going to amplify the artists?
Speaker 4: But you just gave it a thousand ways.
Speaker 5: And one of the things I think is important is
Speaker 5: that there is no growth anymore in artists. It sounds
Speaker 5: like this is what this platform is for. Right, Like
Speaker 5: now it's like, yo, I can make a hot song
Speaker 5: in my living room, put it out and now I'm hot?
Speaker 4: But how do I grow?
Speaker 2: Right?
Speaker 6: So like absolutely, how do I actually developed turn this
Speaker 6: into a business?
Speaker 4: Right? Right?
Speaker 6: It's like everybody got access, Now, how do you turn
Speaker 6: that into a sustainable business? As the side of it,
Speaker 6: you know. So for us, like I said, I look
Speaker 6: at it, I bring artists in. We were originally on
Speaker 6: an eighty twenty spit and now I look at your
Speaker 6: traction at the right time, evolved to a fifty to
Speaker 6: fifty deal. I start investing finances in you, and my
Speaker 6: goal is to partner with a major label, you know.
Speaker 6: So I want to do the same thing that I've
Speaker 6: done with Ti with a Travis with a BIB with
Speaker 6: all of these artists, right, grab them early as an
Speaker 6: early stage investment, partnering with them, invest in them, show traction, partner.
Speaker 2: With a major label. So it's a music incubator. Now
Speaker 2: I want to do that over and over.
Speaker 7: Do they own their masters?
Speaker 2: Yes?
Speaker 3: Okay, so it's like a direct and do you just
Speaker 3: so it's like a tune corps a CD baby like.
Speaker 2: You No, it's not like that, right, So you have
Speaker 2: the toune cores and CD babies.
Speaker 6: But I'm like a luxury offering for it, you know
Speaker 6: what I'm saying, Like you go there, that shit is
Speaker 6: like the bits. It's just like a black hole, you
Speaker 6: know what I'm saying.
Speaker 7: Like for them as far as like they publish it,
Speaker 7: to the to the iTunes.
Speaker 2: Yeah they own everything.
Speaker 6: Yeah, they own everything when they go that route. Now
Speaker 6: when you come to my route, you still own everything.
Speaker 6: We do a twenty four month deal, so I want
Speaker 6: to partner with a major label within twenty four months.
Speaker 2: You know, you own.
Speaker 6: Your masters, but I got the rights to exploit your masters,
Speaker 6: meaning that I'm going to be during this time working
Speaker 6: sinks and trying to get placement of your songs socialized else.
Speaker 6: So I need the ability to run around and do
Speaker 6: that as opposed to you know, you're a new artist,
Speaker 6: so you.
Speaker 2: Don't have no demands.
Speaker 6: Nobody is waiting for you, so I don't have time
Speaker 6: to say, Yo, John Brown, I'm calling you, and John
Speaker 6: Brown's at work, like you know what I'm saying, and
Speaker 6: John can't get back to me, Like and by the
Speaker 6: time he gets back to me after the night shift's
Speaker 6: over with, he hits me back, and I hit the
Speaker 6: other person back the next day they're like, are you serious?
Speaker 6: Like I don't care about you know, Like at that point,
Speaker 6: it's just the numbers game.
Speaker 2: Whoever has the sound for the low that's where we
Speaker 2: want to go right now.
Speaker 6: So I just really want the rights for the duration
Speaker 6: to exploit your music.
Speaker 2: And help building music.
Speaker 6: But you own your music time because real the masters
Speaker 6: ain't worth nothing yet, you know what I'm saying, keep
Speaker 6: you always own it as long as it ain't worth
Speaker 6: nothing like that doesn't really matter. So people got to
Speaker 6: really understand, like when they start talking about masters and
Speaker 6: ownership and people invest the money in you, like a
Speaker 6: lot of people really don't have a real good education
Speaker 6: on that.
Speaker 2: Still, you know.
Speaker 3: So do you think that record labels are still and
Speaker 3: because we've heard like Steve Stouts say, like record labels
Speaker 3: aren't they shouldn't even be around anymore, Like do you
Speaker 3: feel it's still a place for record labels or how
Speaker 3: do you feel? Like what's your thoughts about that?
Speaker 4: Yo?
Speaker 6: I mean to me, I feel like I feel like
Speaker 6: you just got to go on the record label the
Speaker 6: right way, you know. I feel like the bigger, the
Speaker 6: biggest acts in the world.
Speaker 2: Are with major record labels.
Speaker 6: Fact, you know, a major record label provides major resources,
Speaker 6: provides resources, personnel all around. The global music right now
Speaker 6: is a global business right with the hip.
Speaker 2: Hop biggest genre in the world, you know.
Speaker 6: So to me, like I want to know, like, yo,
Speaker 6: what's going on in Tokyo, what's going on in London,
Speaker 6: what's going on in Legos, what's going on over here
Speaker 6: in Sydney?
Speaker 7: Like?
Speaker 6: You know what I'm saying that if they consuming music
Speaker 6: in Britain, like, it benefits me to have representation.
Speaker 2: Right. So now we talked about all kinds of different deals.
Speaker 6: If I tell you, Yo, you could do a deal
Speaker 6: with these people, you can maintain ownership, they gonna promote you.
Speaker 2: I don't get it.
Speaker 6: So, you know, I think it's really just the about
Speaker 6: what kind of do you do? But most artists really
Speaker 6: want to be the biggest artist they could be. They
Speaker 6: want to be Kanye, right. You know what I'm saying,
Speaker 6: I'm the biggest artists. I got sneakers, I got, I'm
Speaker 6: selling out shows, I got the hot girl I got.
Speaker 6: You know what I'm saying, Like most artists want to
Speaker 6: be Kanye. They don't want to be MASTERP for real.
Speaker 6: You know what I'm saying, Like master people wouldn't work
Speaker 6: for real. So most people could say that and sound good,
Speaker 6: But man, you don't have to. You know, that's that's
Speaker 6: that's that's a special person.
Speaker 2: You know.
Speaker 6: It's very rare to find that those attributes both in
Speaker 6: one person you know, So it's.
Speaker 3: Interesting, Jason, Man, you didn't disappoint Man. I appreciate it.
Speaker 3: I appreciate it. How can the people contact you? And yeah,
Speaker 3: all of the adventures that you have going on, anything
Speaker 3: that you want to telling people.
Speaker 2: Absolutely, I'm Jason Jeter G E.
Speaker 4: T R.
Speaker 6: On social media, be it whatever you know every social
Speaker 6: media and Twitter, Instagram, Facebook, Jason Jeter G. E.
Speaker 2: T R.
Speaker 6: And then you go as go to heavysound dot com
Speaker 6: if you're an artist, if you want to be part
Speaker 6: of the process of music, of developing artists, of building
Speaker 6: the brands, if you want to communicate and network with
Speaker 6: like minded creatives, heavysound dot com.
Speaker 7: Appreciate that choice.
Speaker 5: Yeah, shout out to everybody on Patreon dot com that's
Speaker 5: our proud to pay program. Y'all know that tire four
Speaker 5: and five gets you access to E y L University
Speaker 5: and a number online school in the world. Man, shout
Speaker 5: out to all the earners on there, and shout out
Speaker 5: to everybody that's in our book club and our investment
Speaker 5: group on Facebook headed up by myself and our brother MG,
Speaker 5: the mortgage guy, and everybody that's supporting the merger on
Speaker 5: any leisure dot com. We got some limited items that
Speaker 5: will be coming out very shortly, so stay tuned for that.
Speaker 4: We're just doing pretty well man. We we uh you
Speaker 4: got some stuff for you?
Speaker 5: Yeah, absolutely absolutely yeah yeah, you know what too a
Speaker 5: thing about that, so we gotta we don't.
Speaker 4: Pick your bring any point. Great leader, Yeah, yeah for sure.
Speaker 3: Once again, shout out to Atlanta. Thank you guys for
Speaker 3: rocking with us. We'll see you next week.
Speaker 7: Peace.
Speaker 4: Peace.
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