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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security.

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Speaker 3: All right, guys, welcome back e y l atl Edition.

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Speaker 3: You know this is our second home man. We love

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Speaker 3: it Atlanta. So this is going to be a legendary

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Speaker 3: episode because this is always kind of my favorite episodes.

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Speaker 3: I like to get the backdrop stories of music and

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Speaker 3: entertainment and stuff like that we grew up, especially grew

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Speaker 3: up on Yeah, so everybody knows, like, you know, Chris

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Speaker 3: Gotti and in all of these episodes that we do,

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Speaker 3: Dame oh yeah, shout out to Dame Kenny Burns. These

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Speaker 3: are all like my favorite episodes because I like to

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Speaker 3: learn from the ogs, so this is right in line

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Speaker 3: with that. We got the privilege of speaking to Jason

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Speaker 3: Jeter better known as j Jeter. For me, I was

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Speaker 3: a huge TI fan growing up, so that's the first

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Speaker 3: time I heard your thing. He used to always say

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Speaker 3: your name like JJ to JJA. Then I used to

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Speaker 3: read like source magazines and stuff like that, and they

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Speaker 3: was like, yeah, Jason Ja the business partner and he's like,

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Speaker 3: you know, the business behind Grant Hustle tis record label.

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Speaker 3: So I'm like, all right, so that's how I know

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Speaker 3: who you are. And then it was crazy that you

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Speaker 3: know how life happens and now we get to do

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Speaker 3: an interview with you. But yeah, so Jason is he

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Speaker 3: wears many hats, so he had a record he still

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Speaker 3: has record label. He was responsible for a lot of

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Speaker 3: the major artists in this last decade two decades actually.

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Speaker 4: I think unknowingly, people don't know the game, like.

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Speaker 3: B O B Killer, Mike Travis, Scott, Iggy Azalea. Of course,

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Speaker 3: t I Trade the Truth, Young Droe, to name a few,

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Speaker 3: just a couple.

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Speaker 2: I say, I definitely got to work with a lot

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Speaker 2: of great people one way or another. We got to

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Speaker 2: work together, you know, and super dope experiences.

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Speaker 5: And view the man of mystery for a while. Like

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Speaker 5: I told you, like we always heard your name, but

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Speaker 5: we never saw you. And I think, like I said,

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Speaker 5: like big things popping in the beginning, I'm like, that's

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Speaker 5: got to be him. That's got to be him.

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Speaker 3: So and and he's actually the owner of Heavy Sounds Lab,

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Speaker 3: which is a whole revolutionary approach to the music industry.

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Speaker 3: We gonna talk abut that as well. So we are

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Speaker 3: a long conversation. So first and foremost, thank you for

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Speaker 3: joining us. Appreciate it, Nah, thank you.

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Speaker 2: For having me.

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Speaker 6: Of course, I'm a fan of the show, watched the show,

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Speaker 6: and you know, it's dope to be here.

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Speaker 7: I appreciate it.

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Speaker 3: So let's let's get right into it. As far as

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Speaker 3: the music, so you you found TII I heard the story.

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Speaker 3: I read the story about that. So TII one of

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Speaker 3: the greatest rappers of all time, definitely one of the

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Speaker 3: best to ever come out of this South.

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Speaker 7: Revolutionized trap music.

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Speaker 3: It's interesting because that it's like a whole genre of music,

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Speaker 3: even though I don't know if his sound is really

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Speaker 3: trap music like what it is today. It's a different story.

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Speaker 3: But sound has change.

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Speaker 2: Yeah, but you grow.

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Speaker 4: Yeah.

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Speaker 3: But so I say that to say, you found him?

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Speaker 3: So how did you find Tia? What's that story?

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Speaker 6: I'm Ochoy Atlanta in like ninety seven and I started

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Speaker 6: working at Patchwork Recording the studio and Patchwork was was

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Speaker 6: young hip hop studio, like know, so for me coming

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Speaker 6: to the city and I'm seeing it's like you said,

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Speaker 6: you're reading credits, I'm reading credits.

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Speaker 2: I was the same person, you know.

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Speaker 6: So I'm seeing like Patchwork on the back of Outcast

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Speaker 6: albums and and just the different more hip hop albums

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Speaker 6: that's coming out of Atlanta. So I ended up going

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Speaker 6: to the studio, getting the job, the internship, the hold On.

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Speaker 6: They had a record label upstairs, which was an independent label.

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Speaker 6: The artists like raz Casts, Me and Green Rest in

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Speaker 6: Peace Mean Green just died and and a guy named

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Speaker 6: missed the Voodle and then downstairs they had the recording studio.

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Speaker 2: You know. So for me, I pretty much I interned upstairs.

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Speaker 6: I worked records college at college radio, you know, and

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Speaker 6: then downstairs I would work overnight. I was like the

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Speaker 6: nighttime studio manager, right, So that means I'm doing everything.

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Speaker 6: I'm opening the door, you know, taking out the trash,

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Speaker 6: just whatever the artists need, they need some weed, whatever,

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Speaker 6: I'm figuring it out.

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Speaker 2: I'm doing everything, you know.

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Speaker 6: And and you know, like I always say, like that position,

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Speaker 6: you know, I put myself right in the middle of traffic.

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Speaker 6: You know, So everybody in Atlanta, if you was a producer,

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Speaker 6: if you was a manager, artist, A and R, a

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Speaker 6: future something, because you and the unto ride. You know

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Speaker 6: what I'm saying, Like, like I got I put myself

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Speaker 6: at the perfect place because I got to meet everybody

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Speaker 6: opening the door and you know, and now of course

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Speaker 6: gett an opportunity to really start knowing people.

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Speaker 4: You know.

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Speaker 6: So I'm fresh out of New Jersey, New York. So

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Speaker 6: I'm down here and I had already interned at Arista

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Speaker 6: Records in New York. I had already sold mixtapes in

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Speaker 6: high school. I had already like had a lot of

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Speaker 6: experiences like up until this time, you know, so when

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Speaker 6: I'm here now, I'm very strategic and I know what

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Speaker 6: I'm kind of trying to put together, you know, And

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Speaker 6: I ended.

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Speaker 2: Up meeting DJ toon DJ toon Superdope producer.

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Speaker 4: Yeah.

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Speaker 6: At the time, during this time in Atlanta, Noontime was

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Speaker 6: like everything, Like anybody know about Atlanta, you know about

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Speaker 6: production producers, Like Noontime was like she was like the mob.

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Speaker 6: If you was a producer and you wasn't a part

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Speaker 6: of Noontime, you really wasn't eating, you know what I'm saying.

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Speaker 4: Like that.

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Speaker 6: Was a that was a company by three young entrepreneurs Nooney,

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Speaker 6: Henry Lee, Chris Hicks, and Ryan Glover, you know, and

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Speaker 6: like for real, like y'all need to get with them.

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Speaker 6: If anybody don't know them, you need to like know

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Speaker 6: the history of like Noontime, because that ship was the

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Speaker 6: blueprint for a lot of people who came behind.

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Speaker 4: That organized noises after that organized.

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Speaker 6: Noises during the same time see Noon Times Downside. Or

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Speaker 6: why a lot of people don't know them is because

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Speaker 6: they didn't really have an artist that really blew. But

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Speaker 6: like now on the business side, like when it came

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Speaker 6: to like writers and producers, they had like Jay zy Faye,

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Speaker 6: then uh Brian Michael Cox, like John t Austin, Jay Dubb.

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Speaker 6: They had like a lot of dudes that that were

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Speaker 6: like on every album, like from from R and B

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Speaker 6: to like rap doing during this era of music, you know,

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Speaker 6: and they had their own publishing companies, so like for real,

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Speaker 6: like shout out to them.

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Speaker 2: They inspired a lot of people, you know.

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Speaker 6: But during this time, you had noontime in Atlanta, you

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Speaker 6: had noontime, you had organized noise who of course were

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Speaker 6: doing eight thing, and of course you had Jermaine dupri

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Speaker 6: So so death and and it was kind of like.

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Speaker 2: You had clicks, you know.

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Speaker 6: So I really kind of said to Tom, like, Yo, Tom,

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Speaker 6: you dope, but you by yourself, you know, so like

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Speaker 6: why don't we find an artist together.

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Speaker 2: So that you can really display your music properly on

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Speaker 2: you know.

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Speaker 6: And that's what led us to going out and trying

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Speaker 6: to find an artist, you know, and then.

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Speaker 2: Not too late after that, we find.

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Speaker 4: Too you know.

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Speaker 6: Coincidentally, DJ Toompe grew up with a guy named Tremmell

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Speaker 6: Morgan rest in Peace, who was Tip's older.

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Speaker 2: Cousin, you know.

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Speaker 6: So that's how he kind of found him and literally

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Speaker 6: brings meeting music.

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Speaker 2: He's like, yo, what you think. I'm like, Yo, this

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Speaker 2: kid is dope.

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Speaker 6: He had a few records that that was recorded, you know,

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Speaker 6: and you know, from there we was like, yo, let's

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Speaker 6: meet him, let's work.

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Speaker 5: So so you meet him there, right, and then is

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Speaker 5: that the point where you're like, all right, we're gonna

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Speaker 5: take this kid, you create grandhustle management or are we

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Speaker 5: just trying to get him signed to a label.

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Speaker 4: Yeah?

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Speaker 6: So so so we meet, we meet, we hit it off,

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Speaker 6: we do it a demo tape, immediately go studio, do

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Speaker 6: four records, Tip and to and get a deal, you know,

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Speaker 6: get a deal, get him signed the Ghetto Vision the

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Speaker 6: Face Records. And at that point, yes, that's when Grunds

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Speaker 6: Some Management started as my management company. And then he

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Speaker 6: was signing the Ghetto Vision Slash the Face Records for

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Speaker 6: the first project.

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Speaker 2: I'm serious.

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Speaker 5: It just made me think of the line when he's like, yo, man,

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Speaker 5: if La could just see how wrong he would be.

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Speaker 5: I told you nobody stronger than me. I told you so.

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Speaker 3: So so all right, so you you did the first album,

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Speaker 3: which commercially wasn't really that successful. That's I'm serious project, right, yeah,

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Speaker 3: So then how do you do that joint venture with it?

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Speaker 7: Was it Atlantic Atlantic? So how did that come about?

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Speaker 3: Because at the time they said it was like kind

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Speaker 3: of revolutionary situation with right, yeah, kind of like explain

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Speaker 3: that a little bit.

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Speaker 6: Yeah, So so we did the first album I'm serious

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Speaker 6: and and like you said, la, like they didn't see

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Speaker 6: it because you know, it wasn't social media and.

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Speaker 4: Ship then I remember Beanie Man was on the track.

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Speaker 6: But but for real, like the first album, if you

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Speaker 6: if you from the Southeast region.

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Speaker 2: Like the first album is like a classic, you know

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Speaker 2: what I'm saying.

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Speaker 6: So that gave us the ability to do shows like

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Speaker 6: crazy throughout the South, you know.

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Speaker 2: So for us, we just burning through the South, you.

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Speaker 6: Know, which which lay They couldn't really see it, but

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Speaker 6: clearly we're doing shows, so we.

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Speaker 2: Know what's happening, you know what I mean.

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Speaker 6: And and really he kept he wanted us to do

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Speaker 6: another album, whereas we were like, now let's go deeper. Let'

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Speaker 6: choose some more videos of this album, you know, and

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Speaker 6: our thing was if you, if you don't help us

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Speaker 6: work this album, right when we.

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Speaker 2: See the traction, why should we do it again? You know,

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Speaker 2: and we really didn't agree, so he agreed to let

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Speaker 2: us go. You know.

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Speaker 6: So now at that point, you know, for really it

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Speaker 6: was like the best thing that could have happened, you know.

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Speaker 6: You know, like at this point, like we were already

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Speaker 6: moving throughout the South. So I'm already when I come

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Speaker 6: to go to a market, we hitting the mom and

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Speaker 6: pop record stores, which still existed back then, you know

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Speaker 6: what I'm saying, Like we're doing the show, like we

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Speaker 6: get into contacts at the radio station, all nine. So

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Speaker 6: at this point, I got all my information. So now

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Speaker 6: back home with fifty cents doing mixtapes, you know what

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Speaker 6: I'm saying. So I'm like, okay, like let's just take

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Speaker 6: some of this music some people heard, some people didn't hear,

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Speaker 6: you know, and let's create out started creating out mixtape series,

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Speaker 6: you know. So we started doing that. We created this

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Speaker 6: brand called in the Streets. You know, we gota no

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Speaker 6: no no, no no. That wasn't DJ drama. We started

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Speaker 6: literally t I and the PSC in the Streets and

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Speaker 6: it was wholesc Yeah, and they did the first mixtape

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Speaker 6: and that mixtape was was crazy, you know. So that

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Speaker 6: mixtape was like we're selling them, We're shipping them Mama

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Speaker 6: Pop stores. Of course, people bootlegging them, everybody in the

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Speaker 6: streets like it was on fire, you know. But during

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Speaker 6: this time, I found DJ Drama had a had a

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Speaker 6: flyer in the barbershop, like he got like his artwork

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Speaker 6: to his fly in the barbershop. So I'm starting to

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Speaker 6: see like these DJ Drama flyers like in obscure places.

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Speaker 6: So you gotta think Kangs. The girls hadn't even done

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Speaker 6: nothing with no artists. So I hit DJ Drama because

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Speaker 6: I already know, like our mixtapes is going so crazy,

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Speaker 6: but we're not really in the mixtape business for real, right,

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Speaker 6: We're just doing this ship as a means to get

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Speaker 6: some traction, and you know, but you know, I was like,

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Speaker 6: I thought it made sense too, because once again I'm

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Speaker 6: looking at mom what came before me with Clue and

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Speaker 6: with Rock and Fell and all of that. So I'm like, yo,

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Speaker 6: we need a DJ. So I had Drama. We get

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Speaker 6: with Drama. We started kind of like building with Drama,

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Speaker 6: but we didn't do a mixtape with Drama think until

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Speaker 6: like maybe after our first two mixtapes and then we

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Speaker 6: did a mixtape combined with drama.

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Speaker 2: You know.

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Speaker 6: But long story short, those mixtapes is what got us traction.

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Speaker 6: You know what I'm saying, those mixtapes, you know, you

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Speaker 6: know how I go supplying demand, you know, so they

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Speaker 6: got the demand right and then regular labels start doubling

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Speaker 6: back and calling, you know, and we ended up doing

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Speaker 6: it with Atlantic, but we had like everybody except for

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Speaker 6: like Jimmy Ilvian, everybody else.

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Speaker 7: Just based off for like the bus that she was

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Speaker 7: building in the street.

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Speaker 2: Yeah yeah, yeah exactly.

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Speaker 7: So Atlantic goes it was a fifty to fifty joint.

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Speaker 2: Yeah, yeah, that was a fifty to fifty.

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Speaker 7: So a fifty fifty Like what is it?

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Speaker 3: Because I hit that a lot, but like what does

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Speaker 3: that actually mean? Like you just split revenue fifty? Are

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Speaker 3: you responsible for fifty of promotion? Like or it is

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Speaker 3: just the revenue go to so.

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Speaker 6: A record company is always paying the money, Like you're

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Speaker 6: not really coming to the table paying money. But you know,

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Speaker 6: like fifty to fifty is a net profit split. So

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Speaker 6: after we you know the expenses, now these profits we

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Speaker 6: split fifty fifty down.

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Speaker 3: Is that the standard? Like that like record labels would

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Speaker 3: have like a rough riders. Is that like fifty fifty.

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Speaker 2: Yeah, yeah, for most artists that's the standard.

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Speaker 6: And then you have, of course people who will say,

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Speaker 6: I got a distribution deal. So you know that that's

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Speaker 6: even going even deeper. Right, So now it depends on

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Speaker 6: which is split is even with a distribution deal, so

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Speaker 6: verbage can be can be interesting because you can have

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Speaker 6: a fifty to fifty deal and you can still have a.

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Speaker 2: Version.

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Speaker 6: Whereas now, at a certain point, after a certain amount

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Speaker 6: of years, the masters revert back to you, versus somebody

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Speaker 6: can say, oh, I gotta deal all my masters, I

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Speaker 6: gotta deal. I got a reversion all my masters in

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Speaker 6: five years?

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Speaker 7: Did you got did you guys have the masters?

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Speaker 2: Yeah? Yeah, we got a version?

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Speaker 4: Yeah, reverted back version.

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Speaker 7: How does that work?

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Speaker 2: So basically, after ten years of.

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Speaker 6: If you do a deal with say whoever, whatever, Sony Universe,

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Speaker 6: whoever you say, after ten years, the masters.

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Speaker 5: Revert back for the entire catalog, the entire catalog.

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Speaker 2: Absolutely.

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Speaker 5: So at that at that point when y'all get to Atlantic,

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Speaker 5: this is the first time you'll put out trap music.

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Speaker 4: That the first album that comes out, and then and.

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Speaker 5: Does that create because in my mom I'm trying to

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Speaker 5: paint this picture clearly. So we dropped well you guys,

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Speaker 5: trap trap music, and then Grand Hustle Records comes from

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Speaker 5: No no.

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Speaker 2: No no no no no no.

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Speaker 4: We walked in the doorway brown okay, okay music.

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Speaker 2: So after I'm serious, it was over. We hit the streets.

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Speaker 6: We did the mixtapes like one volume two. This you

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Speaker 6: gotta think we had during this time. We got powf

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Speaker 6: on our mixtapes, we got Fox Around on mixtapes. We

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Speaker 6: got the record Never Scared came from a mixtape, you

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Speaker 6: know what I'm saying. So like we got records that's

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Speaker 6: like it's coming big.

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Speaker 4: Records from we heard them. We heard him in New York.

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Speaker 6: Yeah, so you know at that point, you know flindh Man,

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Speaker 6: So you know, at that point, it's like, wow.

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Speaker 2: Would we just do artists.

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Speaker 3: I'm interested to know the backstory on this. We gotta

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Speaker 3: get Tia on the show too. But it was because

324
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Speaker 3: I was I was in I think I was in college.

325
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Speaker 3: I was in Baltimore in college, and up until that point,

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Speaker 3: I honestly never listened to any Southern music. I was

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Speaker 3: like really really New York, Like I grew up on

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Speaker 3: mob d ray Kwan nine stuff like that. So I

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Speaker 3: was really and then but Ti I was the first

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Speaker 3: person that I saw from the South that reminded me

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Speaker 3: of somebody from New York, like his style, like you

332
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Speaker 3: know what I mean, Like he he looked like something

333
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Speaker 3: like he didn't have gold teeth in his mouth, he

334
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Speaker 3: had a fa So it's like I'm interested. I mean,

335
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Speaker 3: you're from New York, So was that did you have

336
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Speaker 3: some influence in like or was He's just like a

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Speaker 3: different person, Like I mean, you know.

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Speaker 6: It's interesting because when I met him, that's how he was,

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Speaker 6: you know what I'm saying, And that's what to me,

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Speaker 6: that's definitely was like okay, like during this time outcast

341
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Speaker 6: is like everything in that you know what I'm saying.

342
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Speaker 6: So it's like everybody got dressed, they got gold team,

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Speaker 6: it's like a model.

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Speaker 2: Everybody has that influence. Think about the young bloods, Jim

345
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Speaker 2: like all of those artists.

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Speaker 6: Like that's how it was for real, you know, so

347
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Speaker 6: for me seeing them and seeing that right like yo,

348
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Speaker 6: damn polo shirt fade.

349
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Speaker 2: Teem like this is something interesting, right, you know, like

350
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Speaker 2: what when you look.

351
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Speaker 6: At it, the craziest thing is this, right tips dad

352
00:16:35,080 --> 00:16:38,680
Speaker 6: lived in Harlem. Okay, I used to go to New

353
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Speaker 6: York during the summertimes, just the same way if you

354
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Speaker 6: was from up south, you might go down south for

355
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Speaker 6: the summer. You used to go to New York for

356
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Speaker 6: the summer, you know what I'm saying. So that's something

357
00:16:47,080 --> 00:16:48,800
Speaker 6: that kind of you know, you always got.

358
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Speaker 3: To think about that nap swagger like us makes more sense.

359
00:16:53,400 --> 00:16:55,480
Speaker 3: So all right, so y'all, y'all blow it off the

360
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Speaker 3: door with trap music. That's like I said, that changed

361
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Speaker 3: the game. And then right off the gate, like y'all,

362
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Speaker 3: I start with the the label.

363
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Speaker 7: So how did how did that?

364
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Speaker 6: All?

365
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Speaker 7: Right? So it's one thing to have.

366
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Speaker 3: A superstar artist, sure, but I'm assuming it's it's not

367
00:17:10,200 --> 00:17:13,160
Speaker 3: as easy to like grow it and have other artists

368
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Speaker 3: come in like that?

369
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Speaker 7: How that? How did that work?

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Speaker 2: You know?

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Speaker 6: I mean, you know, it's like you said, it's challenging.

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Speaker 6: You know, it's definitely challenging because even when you're doing

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Speaker 6: a partnership with an Atlantic depth cham whoever it is,

374
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Speaker 6: you're getting a deal on this, you getting this joint

375
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Speaker 6: venture deal on the strength of this, right, you know what,

376
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Speaker 6: So to truly get them to look around that at

377
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Speaker 6: any point as hard as hell.

378
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Speaker 2: You know what I'm saying.

379
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Speaker 6: You look like it's super challenging, you know, But I

380
00:17:45,560 --> 00:17:48,720
Speaker 6: think for us, I think we did a decent job

381
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Speaker 6: for real, you know when you think about like we

382
00:17:52,760 --> 00:17:55,320
Speaker 6: really went in a lot of different directions. You know,

383
00:17:55,560 --> 00:17:59,600
Speaker 6: we did the hustle and flow sound sound we did that.

384
00:17:59,600 --> 00:18:03,400
Speaker 6: That was that was a great experience working with John Singleton. Obviously,

385
00:18:03,440 --> 00:18:07,399
Speaker 6: you know the movie like Want an Academy Award. You

386
00:18:07,440 --> 00:18:09,080
Speaker 6: know what I'm saying with with the with the with

387
00:18:09,119 --> 00:18:17,840
Speaker 6: the record, you know, so, yeah, it's tough, man, because

388
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Speaker 6: even for artists too, Like a lot of times artists

389
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Speaker 6: like they want to me and my man Clay shout

390
00:18:24,080 --> 00:18:26,879
Speaker 6: out clay Man. We always had it saying like yo,

391
00:18:27,280 --> 00:18:29,680
Speaker 6: artist is hard for artists to get off the yacht

392
00:18:29,680 --> 00:18:32,119
Speaker 6: and get back on their tugboat, you know what I'm saying.

393
00:18:32,160 --> 00:18:33,639
Speaker 2: Like, so, you know, you think if you're.

394
00:18:33,600 --> 00:18:36,560
Speaker 6: Artist signed to another artist, it's easy to you know,

395
00:18:37,200 --> 00:18:40,679
Speaker 6: ride his way and be on his rider and be

396
00:18:40,760 --> 00:18:44,119
Speaker 6: at the hotels and all that ship his reality. But

397
00:18:44,200 --> 00:18:47,359
Speaker 6: when you think about your reality, like you know what

398
00:18:47,400 --> 00:18:49,560
Speaker 6: I'm saying, I gotta get out here and really grown

399
00:18:49,640 --> 00:18:51,399
Speaker 6: from the from the bottom up, you know, So that

400
00:18:51,480 --> 00:18:53,200
Speaker 6: part a lot of artists.

401
00:18:52,960 --> 00:18:55,880
Speaker 2: Too, you know they kind of mentally, you know, like.

402
00:18:56,240 --> 00:18:57,840
Speaker 3: Do you think that that's an interesting point that you

403
00:18:57,880 --> 00:19:00,720
Speaker 3: bring up because you see, like gu it and it

404
00:19:00,840 --> 00:19:03,560
Speaker 3: was like Lloyd Banks, to me, one of the greatest

405
00:19:03,600 --> 00:19:06,879
Speaker 3: lyrics is but they never once fifty decided that he

406
00:19:06,960 --> 00:19:09,000
Speaker 3: was cool off of them. They never did anything right.

407
00:19:09,040 --> 00:19:13,200
Speaker 3: And it's like for the most cruise that's usually the case,

408
00:19:13,320 --> 00:19:15,840
Speaker 3: right every now and then you have somebody like a

409
00:19:15,920 --> 00:19:18,960
Speaker 3: Jim Jones who like started as a hype man and

410
00:19:19,000 --> 00:19:21,280
Speaker 3: now became actually probably the biggest member in the group.

411
00:19:21,520 --> 00:19:22,440
Speaker 7: But for the most.

412
00:19:22,200 --> 00:19:24,840
Speaker 3: Part, it's like you have a lead rapper, he has

413
00:19:24,880 --> 00:19:29,880
Speaker 3: his crew, they're like, you know, the Saint Lunatics disrespect.

414
00:19:29,920 --> 00:19:31,359
Speaker 3: But then it's like when he leaves, so it's like

415
00:19:31,400 --> 00:19:32,720
Speaker 3: it's kind of like a gift in a curve. Now

416
00:19:32,840 --> 00:19:35,719
Speaker 3: this God's crazy shout.

417
00:19:35,920 --> 00:19:47,560
Speaker 4: And shot shout the dirty.

418
00:19:45,720 --> 00:19:47,200
Speaker 7: It's like a gift in the curse in a way, right.

419
00:19:47,080 --> 00:19:49,080
Speaker 6: Absolutely, it's a gift in the curse for sure, man,

420
00:19:49,960 --> 00:19:53,520
Speaker 6: because too, let's be honest, like a lot of times

421
00:19:53,520 --> 00:19:56,320
Speaker 6: the rapper is the CEO of the company, right like,

422
00:19:56,560 --> 00:20:01,160
Speaker 6: and no matter what, no matter how business great your business,

423
00:20:01,240 --> 00:20:03,880
Speaker 6: you are still an artists, you know, so you are

424
00:20:03,920 --> 00:20:06,040
Speaker 6: still you know, it's it's gonna be different, you know,

425
00:20:06,200 --> 00:20:08,159
Speaker 6: things treatment, attention.

426
00:20:08,520 --> 00:20:10,560
Speaker 2: All of that. You know, like you're an artist, You're

427
00:20:10,560 --> 00:20:12,080
Speaker 2: gonna go for opportunities for yourself.

428
00:20:12,440 --> 00:20:15,520
Speaker 6: Like so I think that it's it's super challenging. It's

429
00:20:15,520 --> 00:20:17,000
Speaker 6: a lot of dynamics that come into it.

430
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Speaker 2: You know.

431
00:20:17,320 --> 00:20:20,440
Speaker 6: That's why typically I think when you when you see

432
00:20:20,440 --> 00:20:23,199
Speaker 6: at work, you really have the artists and the and

433
00:20:23,280 --> 00:20:27,320
Speaker 6: the and the business person you know, myself and Tip

434
00:20:27,560 --> 00:20:29,720
Speaker 6: or Dame Jay or you know what I'm saying, It's

435
00:20:30,119 --> 00:20:32,399
Speaker 6: like you gotta have some balance because you got.

436
00:20:32,280 --> 00:20:34,760
Speaker 2: To have somebody that's kind of still fighting for.

437
00:20:34,760 --> 00:20:37,480
Speaker 6: Like the underdog and the new one, having that that

438
00:20:37,480 --> 00:20:40,200
Speaker 6: that hunger for the business too, you know what I'm saying,

439
00:20:40,240 --> 00:20:41,679
Speaker 6: Like you think like I was a fan of hip

440
00:20:41,720 --> 00:20:42,920
Speaker 6: hop before I met.

441
00:20:42,760 --> 00:20:45,400
Speaker 2: Too, you know what I'm saying, Like I saw a crushable,

442
00:20:45,400 --> 00:20:46,359
Speaker 2: I knew what I wanted to do.

443
00:20:48,359 --> 00:20:50,680
Speaker 6: It's like I got the same hunger as him when

444
00:20:50,680 --> 00:20:52,480
Speaker 6: we click up because like, yo, I want to do

445
00:20:52,520 --> 00:20:54,479
Speaker 6: this and you want to do this. Damn we can

446
00:20:54,560 --> 00:20:55,119
Speaker 6: do this together.

447
00:20:55,320 --> 00:20:55,560
Speaker 2: Pom.

448
00:20:55,640 --> 00:20:58,200
Speaker 6: You know, what I'm saying, Like, so I think that

449
00:20:58,200 --> 00:21:01,240
Speaker 6: that's truly like the best nation that you could possibly

450
00:21:01,240 --> 00:21:01,679
Speaker 6: have in it.

451
00:21:01,840 --> 00:21:03,720
Speaker 4: Yeah, I think that that what you're saying.

452
00:21:04,040 --> 00:21:05,800
Speaker 5: As you were saying, I'm like, Yo, you guys are

453
00:21:05,840 --> 00:21:07,840
Speaker 5: the perfect match, right because this guy is an artist.

454
00:21:08,040 --> 00:21:10,320
Speaker 5: He's also the co owner of the label. But like

455
00:21:10,520 --> 00:21:12,280
Speaker 5: you got the business, Like you're gonna take care of

456
00:21:12,320 --> 00:21:14,560
Speaker 5: the business. Nobody you don't, They don't see you. But

457
00:21:14,600 --> 00:21:17,520
Speaker 5: you're making all the moves right, So like is it

458
00:21:17,600 --> 00:21:19,960
Speaker 5: your vision to expand it outside of the music and

459
00:21:20,000 --> 00:21:22,199
Speaker 5: just let tip focus on the music. So as like

460
00:21:22,280 --> 00:21:24,600
Speaker 5: we're getting into films, we get into clothing, right because

461
00:21:25,040 --> 00:21:28,199
Speaker 5: at l was a situation that in the King album,

462
00:21:28,600 --> 00:21:33,399
Speaker 5: like it was perfect time, Perfect time. You want to

463
00:21:33,400 --> 00:21:36,080
Speaker 5: talk about perfect time? And like at that point it

464
00:21:36,160 --> 00:21:37,800
Speaker 5: was like, Yo, this guy is not the King of

465
00:21:37,800 --> 00:21:38,120
Speaker 5: the South.

466
00:21:38,520 --> 00:21:39,400
Speaker 7: What you know about that?

467
00:21:39,480 --> 00:21:41,080
Speaker 4: This is like the biggest guy in rap music?

468
00:21:41,119 --> 00:21:42,240
Speaker 2: Now that was perfect time.

469
00:21:42,480 --> 00:21:42,920
Speaker 7: That was big.

470
00:21:43,280 --> 00:21:43,960
Speaker 2: It's funny, man.

471
00:21:44,000 --> 00:21:46,800
Speaker 6: I mean like I couldn't really tell you how it started,

472
00:21:46,840 --> 00:21:48,160
Speaker 6: but the hunger.

473
00:21:48,080 --> 00:21:50,000
Speaker 2: Was was was matched, you know what I mean?

474
00:21:50,119 --> 00:21:53,040
Speaker 6: Like as far as like yo, at the opportunity to

475
00:21:53,080 --> 00:21:55,320
Speaker 6: do this and that and this and that, like just.

476
00:21:55,280 --> 00:21:58,639
Speaker 2: Being that the blueprints was already laid before us.

477
00:21:58,680 --> 00:22:01,480
Speaker 6: So we stood into the game like we in a

478
00:22:01,560 --> 00:22:04,679
Speaker 6: fashion so naturally all right, like yeah, we're gonna go

479
00:22:04,680 --> 00:22:06,080
Speaker 6: to fashion at the right time.

480
00:22:06,240 --> 00:22:06,480
Speaker 2: You know.

481
00:22:06,640 --> 00:22:08,119
Speaker 4: So you just watched the cruise before.

482
00:22:08,280 --> 00:22:10,320
Speaker 2: You just watched the cruise before, right, So the same

483
00:22:10,359 --> 00:22:11,320
Speaker 2: thing with film.

484
00:22:11,520 --> 00:22:13,919
Speaker 6: What happened on the film side, It's crazy because somebody

485
00:22:13,920 --> 00:22:16,320
Speaker 6: had reached out to me, like a casting agency that

486
00:22:16,560 --> 00:22:21,280
Speaker 6: hit me about tip auditioning for barbershop, you know, so

487
00:22:21,320 --> 00:22:25,320
Speaker 6: he and we wasn't prepared like they saw like this

488
00:22:25,480 --> 00:22:28,320
Speaker 6: was like they saw an interview on him in the

489
00:22:28,359 --> 00:22:30,520
Speaker 6: magazine and was like, yeah, we wanted to audition.

490
00:22:31,000 --> 00:22:32,240
Speaker 2: So now we're like what does that mean?

491
00:22:32,280 --> 00:22:35,760
Speaker 6: Oh, send the tape like what like, yo, Like we went,

492
00:22:36,560 --> 00:22:37,840
Speaker 6: is he gonna buck out to Yeah?

493
00:22:37,880 --> 00:22:40,200
Speaker 2: We went and my man.

494
00:22:40,000 --> 00:22:43,000
Speaker 6: Had a barbershop, were in a barbershop, like we're filming,

495
00:22:44,680 --> 00:22:48,560
Speaker 6: we're filming him doing the parts. So we sent the

496
00:22:48,600 --> 00:22:50,480
Speaker 6: tape and obviously he didn't get the part, you know,

497
00:22:50,600 --> 00:22:53,920
Speaker 6: but that's what was like, it was like, Yo, we're

498
00:22:53,920 --> 00:22:57,160
Speaker 6: gonna do things that we're supposed to do to get big.

499
00:22:57,600 --> 00:22:59,720
Speaker 6: That was really the thought process more than anything, like

500
00:22:59,720 --> 00:23:02,960
Speaker 6: any thing that's like authentic and natural, and you ain't

501
00:23:03,000 --> 00:23:07,520
Speaker 6: really looking crazy and compromising yourself, Like why not let.

502
00:23:07,440 --> 00:23:08,679
Speaker 3: Me let me ask you us because I want to

503
00:23:08,680 --> 00:23:11,320
Speaker 3: talk about the label. Shout out to Young Droe. That's

504
00:23:11,320 --> 00:23:14,280
Speaker 3: one of my favorite songs of Shoulder Lean. Remember I

505
00:23:14,320 --> 00:23:15,359
Speaker 3: was I cookedout?

506
00:23:15,480 --> 00:23:16,200
Speaker 7: That was big tune.

507
00:23:16,240 --> 00:23:16,640
Speaker 4: That was big.

508
00:23:17,800 --> 00:23:20,720
Speaker 7: So you guys, it seemed like you had a lot

509
00:23:20,720 --> 00:23:21,359
Speaker 7: of artists.

510
00:23:21,560 --> 00:23:26,440
Speaker 3: I don't know if it was official situations or so, Bob,

511
00:23:27,520 --> 00:23:29,760
Speaker 3: how did like because people don't bo.

512
00:23:29,600 --> 00:23:32,360
Speaker 4: B number one singles back.

513
00:23:32,359 --> 00:23:39,280
Speaker 2: Has a lot of like six million souls. Yeah, I understand,

514
00:23:39,480 --> 00:23:40,840
Speaker 2: Bob has like a lot.

515
00:23:40,640 --> 00:23:43,280
Speaker 4: Of records, Sol super talented, a lot of records, Sol Man.

516
00:23:43,160 --> 00:23:46,680
Speaker 7: For so what what what's he on? He's on the label?

517
00:23:46,720 --> 00:23:47,399
Speaker 7: He was on the label.

518
00:23:47,600 --> 00:23:48,240
Speaker 2: He was on the label.

519
00:23:48,880 --> 00:23:52,520
Speaker 3: So all right, how did so? At this point, it's like,

520
00:23:53,000 --> 00:23:55,439
Speaker 3: I guess the first group of people is t I

521
00:23:55,520 --> 00:24:01,040
Speaker 3: s friends from his neighborhood, young troll from neighborhoods Right,

522
00:24:01,119 --> 00:24:03,880
Speaker 3: but now you actually all right, now you actually start

523
00:24:03,920 --> 00:24:05,520
Speaker 3: to have to like are you are you like an

524
00:24:05,600 --> 00:24:08,000
Speaker 3: A and R at the like are you actually finding talent?

525
00:24:08,240 --> 00:24:08,320
Speaker 4: Like?

526
00:24:08,359 --> 00:24:10,560
Speaker 7: I mean, how'd you find Bob, like, how did that

527
00:24:10,560 --> 00:24:11,000
Speaker 7: come about?

528
00:24:11,040 --> 00:24:13,760
Speaker 6: So I'll say this right, I was definitely an R

529
00:24:14,920 --> 00:24:17,119
Speaker 6: I in R all of those albums in the beginning,

530
00:24:17,359 --> 00:24:20,720
Speaker 6: you know. But more than just that, I believed in

531
00:24:20,880 --> 00:24:23,320
Speaker 6: building like a real company and a real team.

532
00:24:23,600 --> 00:24:23,800
Speaker 2: You know.

533
00:24:23,960 --> 00:24:26,359
Speaker 6: So as soon as we went and we got a

534
00:24:26,480 --> 00:24:30,920
Speaker 6: deal with with Atlantic Records to do the joint benure deal,

535
00:24:31,119 --> 00:24:34,560
Speaker 6: we got overhead budget. So now I was able to say, Okay, cool,

536
00:24:34,560 --> 00:24:37,320
Speaker 6: Now it's some people that that we've hit the table.

537
00:24:38,560 --> 00:24:39,840
Speaker 4: So so now.

538
00:24:41,359 --> 00:24:45,000
Speaker 6: That that that that I've been rocking with that I respect.

539
00:24:45,040 --> 00:24:47,480
Speaker 6: When I like the way that they're hustling, I've already

540
00:24:47,520 --> 00:24:50,160
Speaker 6: identified these people like, Yo, when I get right, I'm

541
00:24:50,160 --> 00:24:51,639
Speaker 6: gonna go back and I'm gonna get my man.

542
00:24:51,560 --> 00:24:54,200
Speaker 2: Clay Evans, you know, because Clay, that's my guy.

543
00:24:54,680 --> 00:24:58,280
Speaker 6: We met each other a patchwork like he was promoting parties,

544
00:24:58,320 --> 00:25:00,840
Speaker 6: you know what I'm saying. Like, and he he knew

545
00:25:00,840 --> 00:25:02,800
Speaker 6: how to move around, you know, I'm new into the

546
00:25:02,880 --> 00:25:05,440
Speaker 6: town like this somebody I met.

547
00:25:05,520 --> 00:25:07,320
Speaker 2: I met him early, you know.

548
00:25:08,240 --> 00:25:10,560
Speaker 6: And then there was another person, Hannah King, you know,

549
00:25:11,320 --> 00:25:15,359
Speaker 6: a young lady, my homegirl. She we met her in

550
00:25:15,800 --> 00:25:17,919
Speaker 6: school and I'm not in school.

551
00:25:17,920 --> 00:25:20,000
Speaker 2: In Lenox Mall. Rather, we met Lenox Mall.

552
00:25:20,359 --> 00:25:23,399
Speaker 6: And she started managing the Sharkquar sharkwa used to be

553
00:25:23,400 --> 00:25:27,520
Speaker 6: on fire out here on Friday. Yeah, Shark used to

554
00:25:27,560 --> 00:25:30,639
Speaker 6: be crazy. So like I'm seeing like the parties and

555
00:25:30,640 --> 00:25:32,800
Speaker 6: ship like that she's doing. So like I'm like, okay,

556
00:25:33,320 --> 00:25:36,280
Speaker 6: I'm gonna go get her. Like these two people, I

557
00:25:36,320 --> 00:25:38,320
Speaker 6: really don't know. There's so many people in Atlanta, right,

558
00:25:38,400 --> 00:25:40,480
Speaker 6: you know what I'm saying. But these two people that

559
00:25:40,560 --> 00:25:42,760
Speaker 6: I met that I'm building with that I like the

560
00:25:42,800 --> 00:25:45,720
Speaker 6: way that they moved, you know. So we did a

561
00:25:45,760 --> 00:25:47,560
Speaker 6: deal and I went I did that, you know. And

562
00:25:47,600 --> 00:25:50,720
Speaker 6: then Tip he had, of course his friends that came

563
00:25:50,760 --> 00:25:54,280
Speaker 6: with him, Doug Peterson. Shout out to Doug. Doug was

564
00:25:54,320 --> 00:25:57,040
Speaker 6: one that was was also like all right, cool, I

565
00:25:57,080 --> 00:25:59,200
Speaker 6: want to do on the business side. He wasn't trying

566
00:25:59,200 --> 00:26:03,280
Speaker 6: to rap, you know, so for real, like that was

567
00:26:03,320 --> 00:26:06,360
Speaker 6: like I was our executive team. So to say, you know,

568
00:26:06,800 --> 00:26:10,560
Speaker 6: Clay created this off of the off of the movie,

569
00:26:10,680 --> 00:26:14,080
Speaker 6: created this open mic called Hustle and Flow on Bank

570
00:26:14,119 --> 00:26:16,639
Speaker 6: Headed Club Crucial, and that's how we found Bob.

571
00:26:17,200 --> 00:26:19,280
Speaker 2: He used to come to the performance.

572
00:26:19,560 --> 00:26:23,919
Speaker 7: So when you first heard Bob Bob, Bob, What is it?

573
00:26:23,960 --> 00:26:25,520
Speaker 7: Which one is it? Is it Bob or Bob?

574
00:26:25,960 --> 00:26:30,199
Speaker 2: I mean, it just depends depends on both Bob see him.

575
00:26:30,200 --> 00:26:34,439
Speaker 2: You're not gonna say.

576
00:26:33,000 --> 00:26:34,160
Speaker 4: My close friends called me Bob.

577
00:26:36,320 --> 00:26:38,719
Speaker 3: I kind of felt like he was ahead of his time, definitely,

578
00:26:38,720 --> 00:26:41,320
Speaker 3: because now even I feel like Young Thug is you

579
00:26:41,359 --> 00:26:44,000
Speaker 3: know kind of it's like it's a whole genre of

580
00:26:44,160 --> 00:26:47,080
Speaker 3: raps that's like a mix between rock and roll and

581
00:26:47,280 --> 00:26:47,880
Speaker 3: punk rock.

582
00:26:48,119 --> 00:26:48,920
Speaker 7: You don't even know where.

583
00:26:49,840 --> 00:26:51,920
Speaker 6: Bob was so ahead of his time that it kind

584
00:26:51,920 --> 00:26:53,960
Speaker 6: of kind of hurt him for real, you know what

585
00:26:54,000 --> 00:26:57,439
Speaker 6: I'm saying, Like being that that he was just he

586
00:26:57,560 --> 00:27:00,320
Speaker 6: was like an outcast, no point intended, you know, I'm saying,

587
00:27:00,359 --> 00:27:02,439
Speaker 6: he was just like he was just out there like

588
00:27:02,600 --> 00:27:05,600
Speaker 6: during that eraror like and and for him, like he

589
00:27:05,760 --> 00:27:09,920
Speaker 6: wanted to get love from his community, right like Atlanta,

590
00:27:10,200 --> 00:27:12,720
Speaker 6: I go to Magic City, like nobody's checking for me,

591
00:27:13,000 --> 00:27:14,520
Speaker 6: you know what I'm saying, Like I left, I just

592
00:27:14,600 --> 00:27:17,720
Speaker 6: left doing a touring Asia China, Like so you know,

593
00:27:17,800 --> 00:27:21,720
Speaker 6: this is Bob's energy which kind of truly like encouraged

594
00:27:21,800 --> 00:27:24,159
Speaker 6: him and motivated him to make records that resonate it

595
00:27:24,280 --> 00:27:26,360
Speaker 6: like in those places.

596
00:27:27,040 --> 00:27:28,200
Speaker 4: He was like up and coming.

597
00:27:28,280 --> 00:27:30,360
Speaker 5: I remember him being on the cover of Double Xales

598
00:27:30,400 --> 00:27:32,919
Speaker 5: Freshman and I'm like, yo, all right, just this dude corrap.

599
00:27:33,600 --> 00:27:35,439
Speaker 4: But then it was like they were playing him on

600
00:27:35,520 --> 00:27:39,159
Speaker 4: Z one hundred and it was like, you.

601
00:27:39,160 --> 00:27:41,040
Speaker 5: Know what I'm saying, he had had he had Bruno

602
00:27:41,119 --> 00:27:43,800
Speaker 5: on his first joint, The Airplanes's record was out of

603
00:27:43,840 --> 00:27:44,200
Speaker 5: this World?

604
00:27:45,680 --> 00:27:46,480
Speaker 2: Is your first record?

605
00:27:47,040 --> 00:27:49,400
Speaker 8: That your first record is Double Plot And he's at

606
00:27:49,440 --> 00:27:53,240
Speaker 8: that time like that's his first So what I'm saying

607
00:27:53,200 --> 00:27:55,520
Speaker 8: like Bill Bob is the bigger artist on that on

608
00:27:55,600 --> 00:27:57,760
Speaker 8: that song, and it's like, all right, well who's that

609
00:27:57,880 --> 00:27:59,239
Speaker 8: kid that's singing on the hook type thing?

610
00:28:01,359 --> 00:28:04,320
Speaker 3: So, but how is it all right? So you're running

611
00:28:04,320 --> 00:28:08,000
Speaker 3: a record label. You have t I, who's like if

612
00:28:08,000 --> 00:28:10,520
Speaker 3: this was the Lakers, he'd be Lebron James, right, But

613
00:28:10,560 --> 00:28:12,360
Speaker 3: then you got a bunch of other artists that's coming

614
00:28:12,400 --> 00:28:14,680
Speaker 3: in the fall Head with his crew PSC. Then you

615
00:28:14,720 --> 00:28:16,600
Speaker 3: got young Droe was a bunting star in the streets,

616
00:28:16,920 --> 00:28:20,080
Speaker 3: and you got Bob who's alternative kind of.

617
00:28:20,040 --> 00:28:20,840
Speaker 7: You know rap.

618
00:28:21,240 --> 00:28:24,600
Speaker 3: It's a little different situation, and it's the record label's growing.

619
00:28:24,640 --> 00:28:27,679
Speaker 3: So like as a coach of an NBA team. You

620
00:28:27,680 --> 00:28:30,440
Speaker 3: got to manage egos, and it's like this one person

621
00:28:30,600 --> 00:28:32,480
Speaker 3: he's not getting enough attention and stuff like that.

622
00:28:32,840 --> 00:28:34,800
Speaker 7: Is the record? Is it like that for a record label?

623
00:28:34,920 --> 00:28:37,200
Speaker 2: Absolutely, he's an artist, you know what I'm saying, He's

624
00:28:37,200 --> 00:28:41,080
Speaker 2: a rappers. He's a rappers, right, so you put them

625
00:28:41,080 --> 00:28:43,720
Speaker 2: in the room, you know how that go? Like they

626
00:28:43,760 --> 00:28:45,160
Speaker 2: want it, you know they want it.

627
00:28:45,200 --> 00:28:48,520
Speaker 6: But truly true, indeed is it's about who really wants

628
00:28:48,520 --> 00:28:50,560
Speaker 6: it the most, really puts in the most work. It

629
00:28:50,720 --> 00:28:53,440
Speaker 6: really goes out of their way, you know, consistently put

630
00:28:53,480 --> 00:28:57,000
Speaker 6: in that word for real. That truly kind of shows

631
00:28:57,080 --> 00:28:58,840
Speaker 6: you know, you see the difference between the ones that

632
00:28:58,960 --> 00:29:02,080
Speaker 6: really go ones that don't go. You know, of course,

633
00:29:02,440 --> 00:29:04,080
Speaker 6: a lot of times it's talent, but most of the

634
00:29:04,120 --> 00:29:06,640
Speaker 6: time it's work ethic. You know, you're working, You're gonna

635
00:29:06,640 --> 00:29:11,200
Speaker 6: get better, you know. So, I mean, obviously Bob, like

636
00:29:11,240 --> 00:29:12,760
Speaker 6: you said, he was the first one to kind of

637
00:29:13,240 --> 00:29:15,120
Speaker 6: come to come in from the mixed. But you know,

638
00:29:15,160 --> 00:29:18,640
Speaker 6: we did DJ Drama's first album, the first two albums

639
00:29:18,640 --> 00:29:24,760
Speaker 6: maybe you know, we signed a yeah, who else we

640
00:29:24,840 --> 00:29:27,680
Speaker 6: had we had? Uh of course we went to the

641
00:29:27,680 --> 00:29:28,760
Speaker 6: Iggy Azelia era.

642
00:29:28,960 --> 00:29:31,480
Speaker 4: I was just that my mom. I'm like, yo, y'all

643
00:29:31,520 --> 00:29:34,320
Speaker 4: really followed the cruise. Like now I hear the New

644
00:29:34,400 --> 00:29:34,920
Speaker 4: York presence.

645
00:29:34,960 --> 00:29:37,840
Speaker 5: It's like, yo, the firm had Twazi, right, they got

646
00:29:37,840 --> 00:29:42,000
Speaker 5: a female presence, Big had Little Kim and like y'all

647
00:29:42,280 --> 00:29:44,400
Speaker 5: got it, y'all went to female route, which I want

648
00:29:44,400 --> 00:29:44,960
Speaker 5: a different round.

649
00:29:45,440 --> 00:29:49,520
Speaker 6: Interesting before that even too, actually, because we had a

650
00:29:49,560 --> 00:29:52,600
Speaker 6: girl group called Ecstasy South the Jennifer and Bowler Man.

651
00:29:52,760 --> 00:29:53,920
Speaker 2: We had two girls.

652
00:29:54,120 --> 00:29:56,200
Speaker 6: And it's so funny because like when I listened to

653
00:29:56,240 --> 00:29:58,840
Speaker 6: like the City Girls and all that stuff. Now, I'm like, man,

654
00:29:58,960 --> 00:30:02,320
Speaker 6: these girls was ahead of time because that was like

655
00:30:02,560 --> 00:30:04,360
Speaker 6: that was dumb, you know what I'm saying.

656
00:30:04,440 --> 00:30:07,640
Speaker 3: Back then, why do you think Iggy Azelia never really?

657
00:30:08,280 --> 00:30:12,760
Speaker 3: Because she is talented and she's like a model and

658
00:30:12,800 --> 00:30:15,000
Speaker 3: she has a huge follow on social media, but it

659
00:30:15,080 --> 00:30:18,360
Speaker 3: just seems like she's just not a big musical artist.

660
00:30:18,720 --> 00:30:20,600
Speaker 3: But she has to pretend. It seems it would seem

661
00:30:20,720 --> 00:30:22,480
Speaker 3: like she has the potential to be a music music.

662
00:30:22,560 --> 00:30:25,880
Speaker 6: I mean, sometimes people got to understand, I think, how

663
00:30:25,880 --> 00:30:28,480
Speaker 6: to play their position, you know, because like you said,

664
00:30:28,560 --> 00:30:33,200
Speaker 6: like like you mentioned what Little Kim, Fox Boxy, all

665
00:30:33,200 --> 00:30:35,840
Speaker 6: those people like they didn't come out they wasn't right

666
00:30:35,920 --> 00:30:37,920
Speaker 6: e Rahms and stuff. Right, it was a part of

667
00:30:37,920 --> 00:30:39,720
Speaker 6: a team, and it was a part of a movement,

668
00:30:40,160 --> 00:30:43,360
Speaker 6: and they played a position and was able to really run.

669
00:30:43,160 --> 00:30:45,360
Speaker 2: Through the through the holes, you know what I'm saying.

670
00:30:45,480 --> 00:30:48,560
Speaker 6: Like, I mean when you get carried away and think, oh,

671
00:30:48,920 --> 00:30:51,920
Speaker 6: you know, like people start working for you and just

672
00:30:52,040 --> 00:30:54,440
Speaker 6: like all right, cool and you go. You didn't really

673
00:30:54,480 --> 00:30:56,720
Speaker 6: do it all by yourself, So you know, how do

674
00:30:56,760 --> 00:31:00,160
Speaker 6: you think you're gonna maintain it by yourself? Yeah, that's

675
00:31:00,200 --> 00:31:01,120
Speaker 6: what happens in a lot.

676
00:31:00,960 --> 00:31:02,640
Speaker 5: Of those situations. I was, I was surproud of another

677
00:31:02,760 --> 00:31:05,880
Speaker 5: Z one hundred record. I'm like, damn tip behind that.

678
00:31:06,080 --> 00:31:08,480
Speaker 5: I got behind that. But I mean it was moving.

679
00:31:08,640 --> 00:31:12,440
Speaker 5: That fancy record was fancy of this world record was

680
00:31:12,920 --> 00:31:16,400
Speaker 5: huge records to exactly exactly got a.

681
00:31:16,360 --> 00:31:18,840
Speaker 2: Lot of plaques too. Now, like real.

682
00:31:19,880 --> 00:31:24,680
Speaker 3: Travis Scott, this is an interesting conversation. I just learned

683
00:31:24,760 --> 00:31:25,240
Speaker 3: some stuff.

684
00:31:25,360 --> 00:31:27,400
Speaker 7: How did so? How did that come about? So you

685
00:31:27,480 --> 00:31:28,240
Speaker 7: just learned some stuff?

686
00:31:31,280 --> 00:31:35,840
Speaker 6: Yeah, man, y'all, look, I'm telling you I'm fresh. Shout,

687
00:31:35,960 --> 00:31:36,840
Speaker 6: I haven't been outside.

688
00:31:39,000 --> 00:31:41,040
Speaker 4: Let me go back to twenty twelve.

689
00:31:42,560 --> 00:31:44,920
Speaker 2: Now, shout out the DJ m O K Man dj

690
00:31:45,160 --> 00:31:45,480
Speaker 2: m o K.

691
00:31:46,280 --> 00:31:53,040
Speaker 6: This is crazy, right, So Tip, mat Iggy and Travis

692
00:31:53,080 --> 00:31:57,040
Speaker 6: on the same night, really same night, you know, and

693
00:31:57,080 --> 00:32:00,600
Speaker 6: this was in La. I wasn't there. I wasn't so

694
00:32:00,800 --> 00:32:03,640
Speaker 6: comes back to Atlanta. Of course he's like yo E

695
00:32:04,120 --> 00:32:06,840
Speaker 6: like tall, white, blonde, foreign chick.

696
00:32:07,040 --> 00:32:09,479
Speaker 2: Like he like, Yo, I'm gonna write some mons.

697
00:32:10,760 --> 00:32:14,880
Speaker 4: We got something like, you know, like boom.

698
00:32:14,960 --> 00:32:17,840
Speaker 6: He's like on it, you know, and and I kind

699
00:32:17,880 --> 00:32:21,240
Speaker 6: of I'm in the room. DJ MLK is like, yo, Jay,

700
00:32:21,240 --> 00:32:23,120
Speaker 6: you got to see this other kid though he don't

701
00:32:23,160 --> 00:32:25,560
Speaker 6: you don't whatever whatever. So I'm like, all right, show

702
00:32:25,640 --> 00:32:29,720
Speaker 6: him to me. And he shows me Trap's video and

703
00:32:29,840 --> 00:32:32,040
Speaker 6: to me, it was like I got it, Like yo,

704
00:32:32,160 --> 00:32:36,320
Speaker 6: it's like baby yay, you know, like artistic the whole

705
00:32:36,400 --> 00:32:39,840
Speaker 6: none like sound wise, I get it.

706
00:32:39,880 --> 00:32:40,080
Speaker 2: You know.

707
00:32:40,560 --> 00:32:43,239
Speaker 6: So literally, like a day or two late, I went

708
00:32:43,280 --> 00:32:46,000
Speaker 6: to LA and I met him actually right then I

709
00:32:46,000 --> 00:32:47,640
Speaker 6: got on the phone with him, and then I went

710
00:32:47,680 --> 00:32:49,680
Speaker 6: to LA like a day or two later, and I

711
00:32:49,720 --> 00:32:54,520
Speaker 6: met him and and and then we came back to Atlanta,

712
00:32:54,680 --> 00:32:59,479
Speaker 6: you know, And he came to Atlanta and recorded some music,

713
00:33:00,080 --> 00:33:02,880
Speaker 6: and literally we went to New York and didn't deal

714
00:33:02,920 --> 00:33:04,000
Speaker 6: with LA, you know.

715
00:33:04,440 --> 00:33:07,520
Speaker 7: So epic at the time. You say, you like five

716
00:33:07,600 --> 00:33:09,680
Speaker 7: hundred YouTube followers.

717
00:33:09,280 --> 00:33:13,280
Speaker 2: And it was early, it was early, it was yeah,

718
00:33:13,320 --> 00:33:13,600
Speaker 2: it was.

719
00:33:14,080 --> 00:33:16,800
Speaker 3: So you all right, so you you signed, you signed

720
00:33:16,800 --> 00:33:20,080
Speaker 3: a record deal with him, you said, with LA.

721
00:33:21,280 --> 00:33:24,040
Speaker 7: Partnership Partnership hus grand Us.

722
00:33:25,240 --> 00:33:27,520
Speaker 3: So he was on Grand Hustle. Yeah, But how come

723
00:33:27,600 --> 00:33:29,920
Speaker 3: nobody ever knew he was on Grand Yo?

724
00:33:30,160 --> 00:33:35,160
Speaker 6: Because Grand Hustle is smart.

725
00:33:35,280 --> 00:33:36,120
Speaker 2: Let's start there.

726
00:33:36,240 --> 00:33:38,960
Speaker 6: I mean, like, so think about this, right, So Travis

727
00:33:39,480 --> 00:33:40,600
Speaker 6: Travis Boom does.

728
00:33:40,440 --> 00:33:44,040
Speaker 2: The deal, then he meets he meets Kanye.

729
00:33:45,120 --> 00:33:49,280
Speaker 6: Kanye sees what we saw right, kidnapped him, Yo, Boom.

730
00:33:49,480 --> 00:33:53,320
Speaker 6: They started working and at that point like, yeah, we're

731
00:33:53,320 --> 00:33:56,080
Speaker 6: here to support you as much or as little as

732
00:33:56,120 --> 00:33:59,720
Speaker 6: you want to see if it's working whatnot. You know

733
00:33:59,760 --> 00:34:02,680
Speaker 6: what I'm I'm saying, if it's working, Like why interrupt anything,

734
00:34:02,720 --> 00:34:06,280
Speaker 6: you know? But for real, real talk, the best thing

735
00:34:07,120 --> 00:34:10,080
Speaker 6: that happened in that scenario for him when it comes

736
00:34:10,080 --> 00:34:12,920
Speaker 6: to us, is we took him to La read you

737
00:34:13,000 --> 00:34:15,400
Speaker 6: know what I'm saying. And this is where LA gets

738
00:34:15,560 --> 00:34:18,080
Speaker 6: all credit in the world. La, Jimmy Iveen. It's made

739
00:34:18,120 --> 00:34:21,480
Speaker 6: him like the best executives of my era, you know,

740
00:34:22,480 --> 00:34:26,600
Speaker 6: because La he will invest in you and make you

741
00:34:26,640 --> 00:34:28,480
Speaker 6: a star if he believes that you're a star. When

742
00:34:28,480 --> 00:34:31,080
Speaker 6: you're in a room before everybody else sees you a star.

743
00:34:31,440 --> 00:34:33,960
Speaker 6: You know what I'm saying, Like you could have went

744
00:34:34,040 --> 00:34:34,640
Speaker 6: the death.

745
00:34:35,960 --> 00:34:38,160
Speaker 5: This episode is brought to you by P and C Bank.

746
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747
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760
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761
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762
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764
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765
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766
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767
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769
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770
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773
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777
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Speaker 1: An illegal alien from Guatemala charged with raping a child

778
00:36:29,920 --> 00:36:33,719
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador

779
00:36:33,960 --> 00:36:38,080
Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with

780
00:36:38,160 --> 00:36:42,040
Speaker 1: filming and selling child pornography in Michigan. These are just

781
00:36:42,160 --> 00:36:45,920
Speaker 1: some of the heinous migrant criminals caught because of President

782
00:36:45,920 --> 00:36:49,520
Speaker 1: Donald J. Trump's leadership. I'm Christy Nohm, the United States

783
00:36:49,520 --> 00:36:54,320
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

784
00:36:54,360 --> 00:36:57,919
Speaker 1: crossings are at the lowest levels ever recorded, and over

785
00:36:57,960 --> 00:37:01,200
Speaker 1: one hundred thousand illegal aliens have been arrested. If you

786
00:37:01,239 --> 00:37:05,120
Speaker 1: were here illegally, your next you will be fine nearly

787
00:37:05,200 --> 00:37:09,239
Speaker 1: one thousand dollars a day. Imprisoned and deported, you will

788
00:37:09,280 --> 00:37:12,879
Speaker 1: never return. But if you register using our CBP home

789
00:37:12,960 --> 00:37:16,320
Speaker 1: app and leave now, you could be allowed to return legally.

790
00:37:16,680 --> 00:37:17,480
Speaker 1: Do what's right.

791
00:37:18,080 --> 00:37:18,880
Speaker 8: Leave now.

792
00:37:19,239 --> 00:37:24,040
Speaker 1: Under President Trump, America's laws, border and families will be protected.

793
00:37:24,160 --> 00:37:26,640
Speaker 6: Sponsored by the United States Department of Homeland Security JAM

794
00:37:26,719 --> 00:37:29,640
Speaker 6: or any other label and investing like that.

795
00:37:29,960 --> 00:37:32,560
Speaker 2: You know. So that's the dope part about that story.

796
00:37:32,600 --> 00:37:34,200
Speaker 2: For realers like Yah, Lab.

797
00:37:35,120 --> 00:37:37,960
Speaker 4: Yeah, y'all always kept a good relationship even after y'all left.

798
00:37:38,239 --> 00:37:41,719
Speaker 6: La Yeah, Yo, La is the best man like LA

799
00:37:42,360 --> 00:37:48,200
Speaker 6: from the standpoint of when we left, you know, it

800
00:37:48,280 --> 00:37:50,719
Speaker 6: wasn't like no brudgets, you know what I'm saying. Like

801
00:37:50,960 --> 00:37:54,879
Speaker 6: more than anything, it was like, oh shit, damn solute,

802
00:37:54,920 --> 00:37:55,439
Speaker 6: I was right.

803
00:37:55,880 --> 00:37:57,680
Speaker 2: I didn't see it. Let's do business.

804
00:37:58,480 --> 00:38:00,320
Speaker 4: Let's dope. Let's dope.

805
00:38:00,600 --> 00:38:04,680
Speaker 3: So so Travis Scott signed to Grand Hustle and then

806
00:38:04,800 --> 00:38:07,640
Speaker 3: right away just decides to do his own thing. But

807
00:38:07,680 --> 00:38:10,239
Speaker 3: he's already signed, so it's like he's still on the team.

808
00:38:10,320 --> 00:38:12,640
Speaker 3: It's like if you don't show up the practice, you're

809
00:38:12,680 --> 00:38:15,080
Speaker 3: still on the team. That's like kind of like.

810
00:38:15,040 --> 00:38:17,040
Speaker 2: The list to the first album. You see Tip on

811
00:38:17,080 --> 00:38:19,120
Speaker 2: the first album, like moderating the first album.

812
00:38:19,560 --> 00:38:20,239
Speaker 7: I don't think I heard that.

813
00:38:20,280 --> 00:38:22,480
Speaker 5: I don't think I heard the I think people who

814
00:38:22,480 --> 00:38:26,640
Speaker 5: started catching when after the Rodeo the Rodeo album, it

815
00:38:26,719 --> 00:38:34,080
Speaker 5: started that traction started growing and he became I don't

816
00:38:34,080 --> 00:38:35,920
Speaker 5: want to say that part, but that's when I was like, Yo,

817
00:38:35,960 --> 00:38:38,440
Speaker 5: who is this kid? And then obviously we knew Kanye,

818
00:38:38,520 --> 00:38:42,360
Speaker 5: and I'm like, yo, this kid like is around Kanye

819
00:38:42,400 --> 00:38:44,279
Speaker 5: a lot. And then I'm starting to listen Toy's music.

820
00:38:44,320 --> 00:38:46,799
Speaker 5: I'm like, wait, they're starting to sound like this kid

821
00:38:46,840 --> 00:38:49,799
Speaker 5: a lot. And then the trajectory is just obviously out

822
00:38:49,800 --> 00:38:50,360
Speaker 5: of this world.

823
00:38:50,400 --> 00:38:52,120
Speaker 7: And then I started So that last album was the

824
00:38:52,120 --> 00:38:53,080
Speaker 7: Grand Hustle album.

825
00:38:53,400 --> 00:38:55,960
Speaker 2: Yeah, absolutely, this.

826
00:38:56,000 --> 00:38:59,959
Speaker 3: Classic album, classic modern classic, classic album.

827
00:39:00,120 --> 00:39:02,319
Speaker 7: Yeah, you guys still have a relationship with him.

828
00:39:02,239 --> 00:39:06,080
Speaker 2: Now speaking, Travis probably in like a year for real.

829
00:39:06,280 --> 00:39:07,920
Speaker 4: Okay, yeah, so you know that.

830
00:39:08,320 --> 00:39:13,200
Speaker 5: So he was able to create his own imprint before

831
00:39:13,360 --> 00:39:15,879
Speaker 5: or like right after he left the Astro World tour.

832
00:39:15,960 --> 00:39:18,240
Speaker 4: Then Cactus Jack Records comes about.

833
00:39:18,600 --> 00:39:21,759
Speaker 6: Cactaus Jacks comes about right at in the beginning to

834
00:39:21,800 --> 00:39:24,520
Speaker 6: Astro Okay, yeah, so Cactus Jack is a part of

835
00:39:24,560 --> 00:39:25,399
Speaker 6: Astro World as well.

836
00:39:25,520 --> 00:39:27,360
Speaker 4: Yeah, he went back to New York to get his

837
00:39:27,400 --> 00:39:27,919
Speaker 4: first artist.

838
00:39:28,480 --> 00:39:32,479
Speaker 7: Yeah, it was his artist, Oh, Shocks Shacks all.

839
00:39:32,440 --> 00:39:36,160
Speaker 3: Of his own, yeah, Shack West. So let's talk about

840
00:39:36,160 --> 00:39:39,560
Speaker 3: the clothing business. Clothing business, So three hundred million dollars

841
00:39:39,560 --> 00:39:43,560
Speaker 3: in sales. Yeah, that's that's what that.

842
00:39:42,920 --> 00:39:47,719
Speaker 4: I guess, Yes, a king of oneself?

843
00:39:48,239 --> 00:39:50,880
Speaker 2: Yes, so who's twelve years old though?

844
00:39:51,160 --> 00:39:55,319
Speaker 7: Yeah, started away? So how did that work?

845
00:39:55,360 --> 00:39:58,560
Speaker 3: As far as getting into clothing business, I'm assuming it's

846
00:39:58,560 --> 00:40:00,440
Speaker 3: a lot different than the music business.

847
00:40:00,440 --> 00:40:02,440
Speaker 7: What is it the same? It's like distribution deals, Like,

848
00:40:02,440 --> 00:40:03,000
Speaker 7: how's that work?

849
00:40:03,160 --> 00:40:03,959
Speaker 2: It's kind of the same.

850
00:40:04,080 --> 00:40:05,799
Speaker 6: It's kind of the same in the sentiment, of course,

851
00:40:05,800 --> 00:40:09,240
Speaker 6: it's different the way that the money, you know, what's

852
00:40:09,280 --> 00:40:10,160
Speaker 6: down on the end.

853
00:40:10,200 --> 00:40:10,880
Speaker 2: A lot more.

854
00:40:12,239 --> 00:40:15,080
Speaker 6: Coos and things of that nature, because it's hard goods, right, you.

855
00:40:15,040 --> 00:40:18,360
Speaker 2: Know, But same thing, right for us.

856
00:40:18,880 --> 00:40:22,040
Speaker 6: We knew once we caught momentum, we knew there certain

857
00:40:22,080 --> 00:40:24,800
Speaker 6: areas to go to, you know, we knew the fashion

858
00:40:24,880 --> 00:40:28,040
Speaker 6: was one of them. You think, like during this era,

859
00:40:28,440 --> 00:40:31,440
Speaker 6: everybody was wearing white teas if you was in the South,

860
00:40:32,000 --> 00:40:34,840
Speaker 6: cash money. Everybody wearing white teas right in the South,

861
00:40:34,920 --> 00:40:37,080
Speaker 6: you know. So to me it was a no brainer.

862
00:40:37,080 --> 00:40:37,440
Speaker 2: And here we go.

863
00:40:37,600 --> 00:40:40,080
Speaker 6: We got a good looking dude all of that, So

864
00:40:40,480 --> 00:40:44,000
Speaker 6: put some clothes on them, dress people up, you know.

865
00:40:45,120 --> 00:40:47,120
Speaker 6: So we started the brand at the time when people

866
00:40:47,160 --> 00:40:49,799
Speaker 6: thought that artists brands was dead. Actually that was the

867
00:40:49,840 --> 00:40:51,680
Speaker 6: fun part about it. Like people was like, yeah, that

868
00:40:51,680 --> 00:40:53,520
Speaker 6: shouldn't work no more. It's played out like the more

869
00:40:53,600 --> 00:40:56,719
Speaker 6: artists brands Rocketwar and and you know what I'm saying,

870
00:40:57,880 --> 00:40:59,359
Speaker 6: kind of died out for real, you know.

871
00:41:00,120 --> 00:41:01,440
Speaker 2: And we went and.

872
00:41:01,400 --> 00:41:03,759
Speaker 6: We met with like a lot of people, like people

873
00:41:03,800 --> 00:41:07,080
Speaker 6: that was in the business, Russell Simmons and David John

874
00:41:07,239 --> 00:41:12,520
Speaker 6: and Seth who is Mark Echo's partner, and Echo and

875
00:41:12,880 --> 00:41:14,040
Speaker 6: Complex and all that stuff.

876
00:41:14,560 --> 00:41:15,920
Speaker 2: So we met with just a lot of people.

877
00:41:15,840 --> 00:41:17,759
Speaker 6: In the business and and just told them like, yo,

878
00:41:17,800 --> 00:41:20,279
Speaker 6: this is what we're trying to do, like what's up, like,

879
00:41:20,719 --> 00:41:23,680
Speaker 6: you know, and it's kind of like music, Like some

880
00:41:23,719 --> 00:41:26,200
Speaker 6: people put offers on the table and then you start

881
00:41:26,320 --> 00:41:28,680
Speaker 6: with as you go for meeting the meeting, you're kind

882
00:41:28,680 --> 00:41:30,759
Speaker 6: of learning as you in these meetings.

883
00:41:30,440 --> 00:41:33,080
Speaker 2: Right, like damn he said this, but he said that.

884
00:41:33,320 --> 00:41:35,319
Speaker 2: But you know what I'm saying, So you learn it,

885
00:41:35,400 --> 00:41:36,560
Speaker 2: so you learn the game too.

886
00:41:36,760 --> 00:41:40,600
Speaker 6: And and we pretty much went a route to get

887
00:41:40,600 --> 00:41:45,080
Speaker 6: more direct to like a a distribution company manufacturer as

888
00:41:45,120 --> 00:41:49,520
Speaker 6: opposed to signing like through another record label, so to say,

889
00:41:49,680 --> 00:41:51,640
Speaker 6: you know what I'm saying. So like we went more

890
00:41:51,680 --> 00:41:53,440
Speaker 6: direct and did a deal with a company called the

891
00:41:53,560 --> 00:41:58,080
Speaker 6: RP fifty five group and and mantshter con O eight.

892
00:41:58,880 --> 00:41:59,160
Speaker 2: Yeah.

893
00:41:59,560 --> 00:42:02,240
Speaker 7: Yeah, so and that's that's still in existence today.

894
00:42:02,440 --> 00:42:03,720
Speaker 2: It's still in existence today.

895
00:42:04,840 --> 00:42:07,880
Speaker 6: We started a cool in eight and then in nine

896
00:42:08,160 --> 00:42:10,040
Speaker 6: I started another brand called Straverg's Row.

897
00:42:11,239 --> 00:42:12,040
Speaker 4: I don't want to get into that.

898
00:42:12,080 --> 00:42:14,200
Speaker 5: I want to get into that because even strives Row

899
00:42:14,520 --> 00:42:18,319
Speaker 5: is important because first of all, the name and why

900
00:42:18,360 --> 00:42:18,920
Speaker 5: you chose it.

901
00:42:19,239 --> 00:42:20,759
Speaker 4: Obviously the New York roots there.

902
00:42:20,760 --> 00:42:22,560
Speaker 5: But I don't think people don't even understand what why

903
00:42:22,600 --> 00:42:24,560
Speaker 5: you can get into that, why you chose Travis Row's.

904
00:42:24,480 --> 00:42:28,080
Speaker 6: Name, strives Row. You know, it's a block in Harlem.

905
00:42:28,239 --> 00:42:35,320
Speaker 6: You know, that is notoriously historical for the roots, specifically

906
00:42:35,360 --> 00:42:37,239
Speaker 6: doing a Harlem Renaissance. You know, you had a lot

907
00:42:37,320 --> 00:42:40,200
Speaker 6: of like the leaders of the Renaissance that lived on

908
00:42:40,520 --> 00:42:44,960
Speaker 6: this block, you know, politicians, writers, Langston Hughes, like all

909
00:42:45,000 --> 00:42:46,799
Speaker 6: the type of people who lived on this block, you know.

910
00:42:47,719 --> 00:42:50,719
Speaker 6: And prior to them being able to live here, they

911
00:42:50,719 --> 00:42:53,000
Speaker 6: didn't want to white people. The owners of these buildings

912
00:42:53,000 --> 00:42:55,640
Speaker 6: didn't want to sell the buildings to black people, so

913
00:42:55,640 --> 00:42:58,160
Speaker 6: they kind of sat vacant for a while, you know,

914
00:42:58,400 --> 00:43:02,360
Speaker 6: and and actually they sold and at that point it

915
00:43:02,480 --> 00:43:04,960
Speaker 6: was like, well to do black people in a sense, right,

916
00:43:05,040 --> 00:43:08,480
Speaker 6: that was it would afford to buy, and this block.

917
00:43:08,320 --> 00:43:11,120
Speaker 2: Was just popping. It was like very influential.

918
00:43:11,160 --> 00:43:14,080
Speaker 6: So when you hear the stories, you know about Striver's Row,

919
00:43:14,160 --> 00:43:16,879
Speaker 6: if you read the stories and the history, it's kind

920
00:43:16,880 --> 00:43:19,319
Speaker 6: of like a different version of Black Wall Street, you

921
00:43:19,320 --> 00:43:21,879
Speaker 6: know what. I'm from a creative standpoint more so than

922
00:43:21,880 --> 00:43:25,920
Speaker 6: a financial standpoint, you know. So when I heard the story,

923
00:43:25,920 --> 00:43:27,760
Speaker 6: when I heard the name, I thought it was dope.

924
00:43:28,120 --> 00:43:30,960
Speaker 6: I always did shout out to Dennis Murphy, my man

925
00:43:31,080 --> 00:43:35,200
Speaker 6: d He definitely we kind of talked about the name

926
00:43:35,239 --> 00:43:36,520
Speaker 6: and I was like, yeah, I'm about the name of

927
00:43:36,640 --> 00:43:38,719
Speaker 6: company that you know, and that's how I named it.

928
00:43:39,960 --> 00:43:43,000
Speaker 3: Let me ask you a question about licensing, because the

929
00:43:43,120 --> 00:43:45,760
Speaker 3: cool you have you have a license something for Muhammad

930
00:43:45,760 --> 00:43:48,719
Speaker 3: Ali and Marvel? Yeah, how what was what was the

931
00:43:48,760 --> 00:43:49,960
Speaker 3: deal with that? How did that work out?

932
00:43:50,400 --> 00:43:50,880
Speaker 2: That wasn't good?

933
00:43:50,960 --> 00:43:52,879
Speaker 6: Muhammad Ali went really well, what was it?

934
00:43:52,920 --> 00:43:53,800
Speaker 7: Like? His likeness?

935
00:43:54,280 --> 00:43:58,480
Speaker 6: I mean really like yeah, his likeness everything, so literally,

936
00:43:58,600 --> 00:44:02,960
Speaker 6: you know, we did a whole caps so nan you know,

937
00:44:03,480 --> 00:44:07,759
Speaker 6: DNA butterflies, you know what I'm saying, like, and brought

938
00:44:07,800 --> 00:44:10,359
Speaker 6: it butterflies on sweatsuits, you know what I mean. Like,

939
00:44:10,560 --> 00:44:13,160
Speaker 6: but of course we had T shirts with booms face

940
00:44:13,239 --> 00:44:16,000
Speaker 6: on them as well, So we did a combination.

941
00:44:16,400 --> 00:44:17,719
Speaker 2: Same thing with Marvel.

942
00:44:18,400 --> 00:44:20,359
Speaker 6: We've done something like that as well with the un

943
00:44:20,440 --> 00:44:22,279
Speaker 6: brand not not really you and brand was it was

944
00:44:22,280 --> 00:44:23,640
Speaker 6: a collab that wasn't a license.

945
00:44:23,760 --> 00:44:26,560
Speaker 2: Our two licenses have been those two so far. We're

946
00:44:26,560 --> 00:44:29,319
Speaker 2: actually working on something right now that that could be

947
00:44:29,320 --> 00:44:29,799
Speaker 2: really dope.

948
00:44:30,080 --> 00:44:32,080
Speaker 3: So how does that work for like, because we spoke

949
00:44:32,120 --> 00:44:34,719
Speaker 3: about licensing before, but not from that standpoint of like

950
00:44:34,960 --> 00:44:37,680
Speaker 3: you actually are the one that's paying the license, like

951
00:44:38,520 --> 00:44:40,840
Speaker 3: for entrepreneurs that may be listening, they might not be

952
00:44:41,040 --> 00:44:42,920
Speaker 3: aware of how that works, Like can you explain, like,

953
00:44:43,200 --> 00:44:44,840
Speaker 3: is it like a set amount that you have to

954
00:44:44,880 --> 00:44:45,799
Speaker 3: pay them every time?

955
00:44:45,880 --> 00:44:46,400
Speaker 7: Like royalty?

956
00:44:47,000 --> 00:44:50,480
Speaker 6: Absolutely, So if I'm the brand and you have a

957
00:44:50,520 --> 00:44:54,000
Speaker 6: brand that I want a license, you know, now, typically

958
00:44:54,120 --> 00:44:56,239
Speaker 6: how about this I flipped it. If you guys want

959
00:44:56,239 --> 00:44:59,320
Speaker 6: to license my brand and now I have a brand,

960
00:44:59,400 --> 00:45:02,640
Speaker 6: now typic league for me to give you a license,

961
00:45:03,000 --> 00:45:05,320
Speaker 6: the standard is like an eight to twelve.

962
00:45:05,080 --> 00:45:06,640
Speaker 2: Percent royalty, you know.

963
00:45:07,200 --> 00:45:10,200
Speaker 6: Now on top of that, I may have an advance

964
00:45:10,239 --> 00:45:12,759
Speaker 6: that I want against my earnings though, right so now

965
00:45:12,760 --> 00:45:15,960
Speaker 6: I may say, hey, like I need fifty thousand, and

966
00:45:16,040 --> 00:45:19,560
Speaker 6: then on top of that, I need eight to twelve percent.

967
00:45:19,480 --> 00:45:22,760
Speaker 2: Whatever that number is, Like we're gonna grew in twelve whatever.

968
00:45:22,840 --> 00:45:26,040
Speaker 6: You know, not to say that somebody else might not say.

969
00:45:26,640 --> 00:45:28,480
Speaker 6: Not to say that someone else may not do a

970
00:45:28,520 --> 00:45:31,160
Speaker 6: deal for twenty percent, but eight to twelve.

971
00:45:30,920 --> 00:45:34,360
Speaker 2: Percent standard, Yeah, exactly. You know. So that's how that

972
00:45:34,360 --> 00:45:35,040
Speaker 2: pretty much works.

973
00:45:35,360 --> 00:45:37,640
Speaker 6: You so to Mom and Ali, go to the state

974
00:45:37,960 --> 00:45:41,799
Speaker 6: who owns the rights, got to deal with them, get

975
00:45:41,840 --> 00:45:44,920
Speaker 6: them their royalty, get them they advance, get the work,

976
00:45:45,239 --> 00:45:46,399
Speaker 6: and I try to make it make sense.

977
00:45:46,480 --> 00:45:48,200
Speaker 5: Is it on total merchandise sol or is it east

978
00:45:48,239 --> 00:45:51,040
Speaker 5: piece of merchandise sold royalty?

979
00:45:51,360 --> 00:45:55,680
Speaker 6: Yeah, yes, it's literally per whatever you're doing, anything that

980
00:45:55,719 --> 00:45:56,759
Speaker 6: has the likeness.

981
00:45:56,400 --> 00:45:58,520
Speaker 4: On it, yeah counts. Okay.

982
00:45:58,840 --> 00:46:02,640
Speaker 5: So like like record, like album's very similar. Every album

983
00:46:02,680 --> 00:46:05,440
Speaker 5: sold they get if you're using this property, you know

984
00:46:05,480 --> 00:46:07,000
Speaker 5: what I'm saying, that's just the same thing, right if

985
00:46:07,000 --> 00:46:09,040
Speaker 5: you're using my trademark boom.

986
00:46:09,440 --> 00:46:11,480
Speaker 3: So what was the difference because Mohammed Ali obviously that's

987
00:46:11,480 --> 00:46:15,160
Speaker 3: a family versus Marvel, which is a billion dollar entity. Sure,

988
00:46:15,640 --> 00:46:17,720
Speaker 3: I guess it was a lot harder with the Marvel

989
00:46:17,840 --> 00:46:20,239
Speaker 3: more like paperwork and lawyers and stuff like that or.

990
00:46:20,280 --> 00:46:22,280
Speaker 6: You know what, not really for real. That's the funny

991
00:46:22,280 --> 00:46:24,560
Speaker 6: part is you you would think it is. But like

992
00:46:24,600 --> 00:46:26,920
Speaker 6: with Marvel, they give out so many.

993
00:46:26,719 --> 00:46:29,680
Speaker 4: Licensees something, they do it so much, they.

994
00:46:29,520 --> 00:46:31,799
Speaker 2: Do it so much, they like exploited it so much.

995
00:46:31,960 --> 00:46:34,800
Speaker 6: Real that that's something that we are Honestly, it is

996
00:46:34,840 --> 00:46:37,000
Speaker 6: like it was good to do it, but it wasn't

997
00:46:37,040 --> 00:46:39,799
Speaker 6: as profitable because while you got your product in.

998
00:46:39,880 --> 00:46:41,640
Speaker 4: Stores, other people got it.

999
00:46:41,680 --> 00:46:44,920
Speaker 6: They got it in Walmart and Target.

1000
00:46:44,920 --> 00:46:48,120
Speaker 2: Marble did you do man? We did? I couldn't speak

1001
00:46:48,160 --> 00:46:49,720
Speaker 2: on them. I look at the phone.

1002
00:46:50,719 --> 00:46:51,279
Speaker 4: You know what I'm saying.

1003
00:46:51,320 --> 00:46:53,560
Speaker 2: But like like we did, we did a lot of them.

1004
00:46:53,600 --> 00:46:56,160
Speaker 5: Man, they probably just sitting on the other side, like, oh,

1005
00:46:56,160 --> 00:46:57,759
Speaker 5: that's a character pressed the button, you know what.

1006
00:46:57,760 --> 00:47:00,279
Speaker 3: I would I wonder if ghost Face had the ever

1007
00:47:00,280 --> 00:47:03,200
Speaker 3: pay Marvel. They should pay him, They should pay they

1008
00:47:03,200 --> 00:47:04,960
Speaker 3: should pay him. I wonder if he ever had to

1009
00:47:05,000 --> 00:47:08,760
Speaker 3: pay him. Interesting old album called iron Man. Tony Starks

1010
00:47:08,800 --> 00:47:10,240
Speaker 3: was his moniker for years.

1011
00:47:10,680 --> 00:47:12,239
Speaker 2: But that's interesting though, who should pay who?

1012
00:47:12,440 --> 00:47:13,360
Speaker 4: They should pay that?

1013
00:47:14,000 --> 00:47:15,960
Speaker 5: At that time, and I was into comics, like I

1014
00:47:15,960 --> 00:47:18,239
Speaker 5: had the Marvel cards the series like ninety one ninety

1015
00:47:18,239 --> 00:47:19,759
Speaker 5: two when used to with the hologram cards.

1016
00:47:20,080 --> 00:47:22,759
Speaker 4: I collected them. And then they started getting cartoons.

1017
00:47:22,840 --> 00:47:25,279
Speaker 5: But like when ghost Face started saying that, and it

1018
00:47:25,320 --> 00:47:28,359
Speaker 5: was like your cartoon characters even like everyone in WU had.

1019
00:47:28,239 --> 00:47:30,680
Speaker 4: Like an ulteri ego character. I was like, yo, they

1020
00:47:31,000 --> 00:47:31,720
Speaker 4: made it popular.

1021
00:47:32,080 --> 00:47:34,040
Speaker 5: They didn't have a Marvel movie then, like the first

1022
00:47:34,120 --> 00:47:36,319
Speaker 5: Marvel didn't even put out movies til later, Like the

1023
00:47:36,320 --> 00:47:39,960
Speaker 5: first thing Sony did was partner with them and put

1024
00:47:40,040 --> 00:47:43,120
Speaker 5: out Spider Man and then like okay, now cartoon movies

1025
00:47:43,160 --> 00:47:43,719
Speaker 5: can be a thing.

1026
00:47:44,040 --> 00:47:45,880
Speaker 4: But prior to that, nobody was thinking about it.

1027
00:47:46,000 --> 00:47:48,680
Speaker 5: I mean, DC had it with with with Batman and Superman,

1028
00:47:48,719 --> 00:47:51,120
Speaker 5: but Marvel's real quite a little outside.

1029
00:47:51,560 --> 00:47:53,640
Speaker 2: I was never a collected so I can't speak too much.

1030
00:47:53,680 --> 00:47:54,440
Speaker 2: But that's interesting.

1031
00:47:54,719 --> 00:47:56,600
Speaker 7: That's interesting because it's like I could see it from

1032
00:47:56,600 --> 00:47:57,080
Speaker 7: both sides.

1033
00:47:57,160 --> 00:47:57,760
Speaker 2: Yeah exactly.

1034
00:47:57,800 --> 00:48:00,279
Speaker 7: I mean you kind of you took, you took the thing, you.

1035
00:48:00,360 --> 00:48:01,319
Speaker 2: Made your whole thing on.

1036
00:48:03,960 --> 00:48:06,000
Speaker 6: If you was the person who made the originator and

1037
00:48:06,040 --> 00:48:07,960
Speaker 6: the person that took your joint ran would it and

1038
00:48:08,000 --> 00:48:10,120
Speaker 6: made a life of his own, come say yo, you should.

1039
00:48:09,880 --> 00:48:14,239
Speaker 4: Pay me, pay me though it was dead in the water,

1040
00:48:14,440 --> 00:48:15,600
Speaker 4: but before that was you.

1041
00:48:15,760 --> 00:48:19,400
Speaker 7: That's a fact, buddy, did help the brand promotions.

1042
00:48:20,800 --> 00:48:22,160
Speaker 4: We see how many times have we seen that in

1043
00:48:22,239 --> 00:48:22,840
Speaker 4: hip culture?

1044
00:48:23,000 --> 00:48:24,600
Speaker 2: Yeah, yeah, we definitely know that.

1045
00:48:24,600 --> 00:48:26,040
Speaker 7: That's interesting. That's interesting.

1046
00:48:26,440 --> 00:48:31,719
Speaker 3: So okay, so all right, so now doubling back on

1047
00:48:31,760 --> 00:48:36,080
Speaker 3: the music thing. Meek Mill one of the greatest rappers

1048
00:48:36,080 --> 00:48:38,680
Speaker 3: of this generation. He was also signed to you guys.

1049
00:48:38,800 --> 00:48:41,520
Speaker 2: Yeah yeah, Meek Yeah, Tip, Charlie Max. Shout out to.

1050
00:48:41,960 --> 00:48:43,200
Speaker 4: Charlie Max, Philly's own.

1051
00:48:44,960 --> 00:48:47,920
Speaker 6: That's kind of like how how Meet connected with Tip

1052
00:48:48,560 --> 00:48:52,520
Speaker 6: and literally meat was dope like sort of raw energy

1053
00:48:52,560 --> 00:48:54,600
Speaker 6: of it. Sort of you know that was meet with

1054
00:48:54,680 --> 00:48:59,359
Speaker 6: the corn Rolls, all of the clips you see now

1055
00:48:59,440 --> 00:49:01,319
Speaker 6: looking back like that was it?

1056
00:49:01,400 --> 00:49:04,040
Speaker 3: So like when you when you first heard me, you knew,

1057
00:49:04,120 --> 00:49:06,160
Speaker 3: like this is this is something.

1058
00:49:06,200 --> 00:49:08,120
Speaker 2: Honestly, when when you first heard me, you knew he

1059
00:49:08,200 --> 00:49:08,600
Speaker 2: was dope.

1060
00:49:08,719 --> 00:49:11,759
Speaker 6: But even more than that, when we first heard me,

1061
00:49:13,320 --> 00:49:14,719
Speaker 6: Philly was already rocking with me.

1062
00:49:14,800 --> 00:49:16,920
Speaker 7: Yeah, he was a he was a celebrity.

1063
00:49:16,160 --> 00:49:19,840
Speaker 2: Feel it's already a local thing, you know. So it

1064
00:49:19,960 --> 00:49:22,160
Speaker 2: was like I got my opinion.

1065
00:49:22,200 --> 00:49:24,480
Speaker 6: Of course I think he's dope, but really, for real,

1066
00:49:24,600 --> 00:49:28,319
Speaker 6: who cares what your opinion thinks? His backyard loves him

1067
00:49:28,400 --> 00:49:30,640
Speaker 6: right now. It's only a matter of time before it works,

1068
00:49:30,640 --> 00:49:32,319
Speaker 6: you know. And to me, that's what I feel like

1069
00:49:32,320 --> 00:49:35,320
Speaker 6: with artists, Man, you want to get in business with

1070
00:49:35,440 --> 00:49:37,239
Speaker 6: an artist? I look at an artist is like a

1071
00:49:37,320 --> 00:49:39,960
Speaker 6: founder of a company, and you want to invest in

1072
00:49:40,080 --> 00:49:42,000
Speaker 6: someone that's gonna make it with or what else?

1073
00:49:43,480 --> 00:49:43,880
Speaker 7: Period?

1074
00:49:43,960 --> 00:49:45,960
Speaker 6: You know what I'm saying, Like, if it's somebody that, yo,

1075
00:49:46,000 --> 00:49:48,600
Speaker 6: you need me for this, need me for that, it's

1076
00:49:48,640 --> 00:49:51,880
Speaker 6: a hard investment. But if it's somebody that like trajectory wise,

1077
00:49:51,960 --> 00:49:54,520
Speaker 6: like you see the energy you see like it's only

1078
00:49:54,520 --> 00:49:56,760
Speaker 6: a matter of time before he makes it.

1079
00:49:56,840 --> 00:49:59,080
Speaker 3: So you when you guys just let him go free

1080
00:49:59,080 --> 00:50:03,239
Speaker 3: and clear when TI no, just nothing, just like out

1081
00:50:03,239 --> 00:50:04,719
Speaker 3: of good faith, like yo, just let him.

1082
00:50:05,040 --> 00:50:06,479
Speaker 4: It was done for you. You did it. You return

1083
00:50:06,520 --> 00:50:08,640
Speaker 4: to feel Yeah, we had a.

1084
00:50:08,520 --> 00:50:13,080
Speaker 6: Producer to be billionaire shout out the rise b billionaire.

1085
00:50:13,080 --> 00:50:15,600
Speaker 6: He went over there with with Ross too during that time.

1086
00:50:15,719 --> 00:50:18,239
Speaker 3: You know you have any regrets about that, Like do

1087
00:50:18,280 --> 00:50:21,360
Speaker 3: you think maybe you could have still kind of worked

1088
00:50:21,360 --> 00:50:22,319
Speaker 3: out something with you?

1089
00:50:22,320 --> 00:50:25,200
Speaker 6: You know what I'm saying, Like, I mean, you know

1090
00:50:25,280 --> 00:50:27,560
Speaker 6: it's it's you can't really I don't really see it

1091
00:50:27,640 --> 00:50:29,040
Speaker 6: like that, is what it is what I'm saying.

1092
00:50:29,080 --> 00:50:31,200
Speaker 2: You can't really like I don't really see it like that.

1093
00:50:31,320 --> 00:50:33,440
Speaker 4: I mean you know when when you do.

1094
00:50:33,440 --> 00:50:36,279
Speaker 6: When you make certain moves and you a certain kind

1095
00:50:36,280 --> 00:50:38,040
Speaker 6: of way, you can always be straight.

1096
00:50:38,280 --> 00:50:40,759
Speaker 5: You got I mean, looking back on it, I mean

1097
00:50:40,880 --> 00:50:43,439
Speaker 5: you lost, you lost me, but you had the next

1098
00:50:43,440 --> 00:50:46,040
Speaker 5: biggest star, probably the biggest.

1099
00:50:45,680 --> 00:50:47,200
Speaker 4: Star outside of the guy from Canada.

1100
00:50:47,680 --> 00:50:49,160
Speaker 7: Well well speaking.

1101
00:50:49,200 --> 00:50:50,680
Speaker 4: Well, we'll get there in a second.

1102
00:50:50,840 --> 00:50:51,040
Speaker 2: Yeah.

1103
00:50:51,160 --> 00:50:53,799
Speaker 3: I mean it's interested too, because I feel like in

1104
00:50:53,800 --> 00:50:56,240
Speaker 3: the music business. We spoke about this with Chris Gotti

1105
00:50:56,280 --> 00:50:58,719
Speaker 3: where it's like it's really just based off of your opinion, right,

1106
00:50:58,760 --> 00:51:02,440
Speaker 3: there's really no set or reason like this person is

1107
00:51:02,480 --> 00:51:04,120
Speaker 3: going to be a star, this person isn't going to

1108
00:51:04,160 --> 00:51:06,439
Speaker 3: be a star. It's just kind of like like you said,

1109
00:51:06,560 --> 00:51:08,440
Speaker 3: you can kind of gauge it off of like the

1110
00:51:08,600 --> 00:51:11,760
Speaker 3: buzz already. Outside of that as far as like gauging

1111
00:51:12,320 --> 00:51:14,799
Speaker 3: the quality of music or like the star status, it's

1112
00:51:14,840 --> 00:51:18,640
Speaker 3: really just your personal opinion and sometimes it works out,

1113
00:51:18,719 --> 00:51:24,279
Speaker 3: sometimes it doesn't. So Drake, when you when you when

1114
00:51:24,320 --> 00:51:27,239
Speaker 3: you was introduced to Drake and you could have signed Drake,

1115
00:51:28,440 --> 00:51:31,880
Speaker 3: what was your what was your what's the rationale?

1116
00:51:32,200 --> 00:51:36,640
Speaker 6: Shout out to Drake first and fall let's say this.

1117
00:51:37,160 --> 00:51:40,080
Speaker 6: We was going to Toronto a lot. We was doing

1118
00:51:40,080 --> 00:51:45,160
Speaker 6: stuff in Toronto and before Drake, Canada was a different world.

1119
00:51:45,400 --> 00:51:48,000
Speaker 4: That fact was there was.

1120
00:51:50,800 --> 00:51:57,200
Speaker 2: It was different. It was a lot of love girls

1121
00:51:57,280 --> 00:51:59,200
Speaker 2: is still like you know, you know, to bring you

1122
00:51:59,360 --> 00:52:03,680
Speaker 2: ladies like man, it was.

1123
00:52:03,640 --> 00:52:04,719
Speaker 4: A different thing.

1124
00:52:04,920 --> 00:52:05,680
Speaker 2: Man, like.

1125
00:52:07,480 --> 00:52:13,040
Speaker 6: Shout, we loving Toronto, We're up here, you know. And

1126
00:52:13,040 --> 00:52:15,040
Speaker 6: and it was a few rappers that was buzzing for

1127
00:52:15,120 --> 00:52:15,960
Speaker 6: real during that time.

1128
00:52:16,320 --> 00:52:19,239
Speaker 2: It was like belly was buzzing and Drake was, you.

1129
00:52:19,200 --> 00:52:22,560
Speaker 6: Know, doing this thing. And it was a few rappers,

1130
00:52:22,640 --> 00:52:27,640
Speaker 6: you know. But of course, yes, Drake was introduced. I

1131
00:52:27,680 --> 00:52:30,040
Speaker 6: didn't see it, you know, I didn't see it at all,

1132
00:52:30,280 --> 00:52:32,279
Speaker 6: Like we didn't see it, like you know, for real.

1133
00:52:32,520 --> 00:52:34,719
Speaker 6: But at the same time, Drake had this manager, man

1134
00:52:35,200 --> 00:52:38,399
Speaker 6: HaLow back t Slack, that was the name. I don't

1135
00:52:38,440 --> 00:52:40,360
Speaker 6: know where he at, shout out the hollow back t Slack.

1136
00:52:40,560 --> 00:52:42,799
Speaker 6: Always wondered what happened to him for real, because Drake

1137
00:52:42,880 --> 00:52:45,319
Speaker 6: he had this manager and dud essed to like go

1138
00:52:45,520 --> 00:52:47,920
Speaker 6: hard to kind of be a little bit annoying.

1139
00:52:47,520 --> 00:52:49,600
Speaker 2: Too, for I'm like, yo, what's up all about you?

1140
00:52:50,239 --> 00:52:50,400
Speaker 7: You know?

1141
00:52:52,480 --> 00:52:54,239
Speaker 6: And that's why you know, like, yo, it's it's a

1142
00:52:54,320 --> 00:52:57,759
Speaker 6: it's a fun line between like persistence to being a

1143
00:52:57,800 --> 00:52:59,640
Speaker 6: painted ass the fact, you know what i mean.

1144
00:53:00,040 --> 00:53:01,360
Speaker 2: Way used to teeter that line.

1145
00:53:02,080 --> 00:53:04,640
Speaker 6: You know that you know, and it's all love, like

1146
00:53:04,680 --> 00:53:07,040
Speaker 6: shout out to him and like, but it's just real.

1147
00:53:07,400 --> 00:53:09,720
Speaker 6: Like so for me and my experience, that was another

1148
00:53:09,760 --> 00:53:10,480
Speaker 6: factor in it.

1149
00:53:10,480 --> 00:53:14,880
Speaker 4: Too, Like ship about to call me a game, but

1150
00:53:15,120 --> 00:53:15,399
Speaker 4: you know.

1151
00:53:15,440 --> 00:53:18,120
Speaker 6: Shout out to Drake, like yo, he went and obviously

1152
00:53:18,239 --> 00:53:21,239
Speaker 6: I'm sure he everything went perfect for him, you know

1153
00:53:21,280 --> 00:53:21,800
Speaker 6: what I'm saying.

1154
00:53:22,320 --> 00:53:24,719
Speaker 2: But you know, when you when you went in it.

1155
00:53:25,320 --> 00:53:28,759
Speaker 6: Everybody got a story about who they missed out in it,

1156
00:53:28,840 --> 00:53:31,400
Speaker 6: and you focused on Yo, So I'm gonna miss out

1157
00:53:31,440 --> 00:53:34,080
Speaker 6: on somebody else's you know what I'm saying, So you

1158
00:53:34,120 --> 00:53:35,040
Speaker 6: can't think.

1159
00:53:34,960 --> 00:53:37,759
Speaker 3: And like you said at that time, it's like he

1160
00:53:37,800 --> 00:53:40,840
Speaker 3: has an afro and he's Jewish and he's doing the

1161
00:53:40,920 --> 00:53:45,160
Speaker 3: grassy and saying yeah, I told you. Like even I

1162
00:53:45,239 --> 00:53:48,040
Speaker 3: read j Prince's book and Jay Prince was like he

1163
00:53:48,080 --> 00:53:49,880
Speaker 3: didn't understand it. Like when his son was like, Yo,

1164
00:53:50,000 --> 00:53:52,920
Speaker 3: he gonna be big, he was like whatever, But like I.

1165
00:53:54,080 --> 00:53:58,200
Speaker 6: Guess, And that's that's all credit to Drake, right, Drake

1166
00:53:58,880 --> 00:54:02,520
Speaker 6: changed like hip hop in that regard, like because real

1167
00:54:02,800 --> 00:54:04,440
Speaker 6: looking at it, there was nobody.

1168
00:54:04,040 --> 00:54:10,160
Speaker 2: From Canada that was popping. There was Cardinal Official.

1169
00:54:10,000 --> 00:54:13,920
Speaker 6: Cars now Fish Toronto Legend, shout out to him, Toronto Legend.

1170
00:54:13,920 --> 00:54:15,759
Speaker 6: But that was like the biggest rapper that we had

1171
00:54:15,800 --> 00:54:19,480
Speaker 6: seen to that point, you know. So it was just like, Yo,

1172
00:54:19,600 --> 00:54:21,240
Speaker 6: Drake had like a butterfly collar.

1173
00:54:21,600 --> 00:54:23,200
Speaker 2: It was just like you didn't see it.

1174
00:54:23,640 --> 00:54:25,920
Speaker 4: I don't know, no mustache.

1175
00:54:26,440 --> 00:54:31,120
Speaker 3: He was young, but he bounced back back through the

1176
00:54:31,160 --> 00:54:34,640
Speaker 3: country of Canada. Needs to make him like an official

1177
00:54:34,680 --> 00:54:37,239
Speaker 3: ambassad like no because it's like not only not only

1178
00:54:37,280 --> 00:54:39,839
Speaker 3: did he change the course of music, the rafters all

1179
00:54:39,840 --> 00:54:43,360
Speaker 3: of a sudden became nbah, like the whole culture changed.

1180
00:54:43,600 --> 00:54:44,520
Speaker 2: Everything for Canada.

1181
00:54:45,400 --> 00:54:47,640
Speaker 6: I think when we look at the plane that they give, you.

1182
00:54:47,680 --> 00:54:50,840
Speaker 5: Know, that's the hardest plane out the plane when I

1183
00:54:50,880 --> 00:54:52,680
Speaker 5: tell you right the message at the bombas if you're

1184
00:54:52,680 --> 00:54:53,520
Speaker 5: reading this, we left.

1185
00:54:54,239 --> 00:54:56,640
Speaker 4: That's hard. That is a hard message.

1186
00:54:56,840 --> 00:54:58,280
Speaker 2: Drake is like the president of Canada.

1187
00:54:58,320 --> 00:54:59,920
Speaker 4: Bro, after you got he is straight.

1188
00:55:00,080 --> 00:55:02,920
Speaker 5: He got, he became the biggest music star, and then

1189
00:55:03,160 --> 00:55:05,640
Speaker 5: he got replaced for a second by another guy from Canada,

1190
00:55:06,120 --> 00:55:06,640
Speaker 5: Justin Bieber.

1191
00:55:07,200 --> 00:55:10,240
Speaker 4: And it's like, yo, no.

1192
00:55:10,080 --> 00:55:11,440
Speaker 7: Replaced, never got.

1193
00:55:13,080 --> 00:55:15,239
Speaker 5: Whatever pop star, pop stars the biggest just to be

1194
00:55:15,280 --> 00:55:17,520
Speaker 5: back the point was the biggest pop star. Yeah, but

1195
00:55:17,520 --> 00:55:19,520
Speaker 5: they I mean these guys, I wouldn't use the term

1196
00:55:19,600 --> 00:55:21,439
Speaker 5: replaced as a pop star.

1197
00:55:21,640 --> 00:55:22,719
Speaker 2: He got joined.

1198
00:55:24,400 --> 00:55:26,840
Speaker 4: That wage is important, language important, that's fair. It was

1199
00:55:26,840 --> 00:55:29,200
Speaker 4: a impoint. He got joined by another Toti. Then they

1200
00:55:29,200 --> 00:55:31,120
Speaker 4: started getting number one picks coming from Toronto.

1201
00:55:31,160 --> 00:55:33,280
Speaker 7: I'm just like yo with and then the weekend pop

1202
00:55:33,400 --> 00:55:34,839
Speaker 7: crazy like.

1203
00:55:35,480 --> 00:55:38,280
Speaker 2: Drake Tory like he changed Toronto.

1204
00:55:38,400 --> 00:55:41,880
Speaker 3: Bro like that she used to be like I never

1205
00:55:41,960 --> 00:55:44,840
Speaker 3: seen I never seen we were in Toronto before before,

1206
00:55:44,960 --> 00:55:46,600
Speaker 3: like you said, you go to club for five hours,

1207
00:55:47,000 --> 00:55:48,680
Speaker 3: like you know what I'm saying, Like it was crazy.

1208
00:55:48,800 --> 00:55:50,959
Speaker 7: I came back and it was like New York. They're

1209
00:55:50,960 --> 00:55:52,759
Speaker 7: like one.

1210
00:55:52,760 --> 00:55:57,839
Speaker 3: Hundred and fifty for like crazy, it's crazy to think

1211
00:55:57,840 --> 00:55:59,640
Speaker 3: about experience, did you know?

1212
00:55:59,719 --> 00:56:05,000
Speaker 7: Like Vince car todays, Vince shout to Vince Man.

1213
00:56:05,080 --> 00:56:09,279
Speaker 3: So let's talk about another licensing deal on the music side,

1214
00:56:09,280 --> 00:56:12,279
Speaker 3: because you guys leave Atlantic and then you I guess

1215
00:56:12,280 --> 00:56:15,160
Speaker 3: you go to Columbia so for the for the Paperwork album.

1216
00:56:15,719 --> 00:56:17,719
Speaker 3: So was that was that different? Like it was a

1217
00:56:17,719 --> 00:56:20,200
Speaker 3: different type of deal. You just signed the licensing, Like,

1218
00:56:20,200 --> 00:56:20,759
Speaker 3: how did that work?

1219
00:56:21,000 --> 00:56:22,120
Speaker 2: That was a distribution deal?

1220
00:56:22,160 --> 00:56:22,879
Speaker 4: Distribution deal?

1221
00:56:22,960 --> 00:56:26,920
Speaker 6: So that was the distribution deal, whereas Boom like like

1222
00:56:26,920 --> 00:56:28,840
Speaker 6: you said, it could work in two different ways. You

1223
00:56:28,880 --> 00:56:31,400
Speaker 6: can turn in the album and they can just distribute

1224
00:56:31,440 --> 00:56:34,480
Speaker 6: the album through a license, or they could just distribute

1225
00:56:34,520 --> 00:56:38,120
Speaker 6: the album directly with you and you good for whatever

1226
00:56:38,160 --> 00:56:39,680
Speaker 6: you agree on, right, one album.

1227
00:56:39,600 --> 00:56:40,520
Speaker 2: Two albums whatever.

1228
00:56:40,840 --> 00:56:44,360
Speaker 6: But that's back to you know, one of those splits

1229
00:56:44,400 --> 00:56:46,400
Speaker 6: that that's just straight ownership.

1230
00:56:46,960 --> 00:56:50,120
Speaker 7: So you tell you did the first one wasn't a

1231
00:56:50,120 --> 00:56:53,200
Speaker 7: distribution deal with records? It wasn't no, that was the

1232
00:56:53,360 --> 00:56:56,960
Speaker 7: JV partnership, but this one was a distribution it. So

1233
00:56:57,320 --> 00:56:59,680
Speaker 7: what's the difference between the JV partnership and the distribution.

1234
00:57:00,080 --> 00:57:02,680
Speaker 6: The difference between a JV partnership is really going to

1235
00:57:02,719 --> 00:57:06,640
Speaker 6: be the splits. Like a JV partnership is typically fifty

1236
00:57:06,680 --> 00:57:10,000
Speaker 6: to fifty. You know, like I said, you can get

1237
00:57:10,040 --> 00:57:12,319
Speaker 6: your master's back or you cannot get your master's back,

1238
00:57:12,360 --> 00:57:14,880
Speaker 6: depending on your deal. Now, when it comes to a

1239
00:57:14,880 --> 00:57:18,240
Speaker 6: distribution deal, you maintain the ownership of your masters, but

1240
00:57:18,320 --> 00:57:21,600
Speaker 6: now you're split. May change. You can come in people say, yo,

1241
00:57:21,720 --> 00:57:24,959
Speaker 6: master p eighty five fifteen split. Most people really ain't

1242
00:57:25,000 --> 00:57:27,600
Speaker 6: doing that for us, right, most people, Yo, you might

1243
00:57:27,640 --> 00:57:31,160
Speaker 6: start off okay, distribution eighty five fifteen or eighty twenty,

1244
00:57:31,200 --> 00:57:33,240
Speaker 6: so to say, right, and now the artist says, but

1245
00:57:33,280 --> 00:57:35,480
Speaker 6: I need some money for videos.

1246
00:57:35,520 --> 00:57:36,400
Speaker 2: I need some money for it.

1247
00:57:36,440 --> 00:57:38,760
Speaker 6: Everything you need money for is like, okay, ten more

1248
00:57:38,800 --> 00:57:40,840
Speaker 6: for me, ten more for me, ten more for me.

1249
00:57:40,920 --> 00:57:43,000
Speaker 6: So you can end up being at a sixty forty

1250
00:57:43,200 --> 00:57:44,400
Speaker 6: and it can still be distribution.

1251
00:57:44,520 --> 00:57:46,320
Speaker 2: You're gonna have been at a fifty to fifty and

1252
00:57:46,360 --> 00:57:47,240
Speaker 2: it's still distribution.

1253
00:57:47,840 --> 00:57:51,920
Speaker 6: So it's like depending on that split will determine the

1254
00:57:52,000 --> 00:57:52,680
Speaker 6: profit share.

1255
00:57:52,880 --> 00:57:55,840
Speaker 2: You know, you're still on taming your masters.

1256
00:57:55,320 --> 00:57:57,600
Speaker 7: So the distribution you ow with your master's right away,

1257
00:57:57,640 --> 00:57:59,720
Speaker 7: that album own the masters right away.

1258
00:58:00,080 --> 00:58:03,320
Speaker 4: Exactly after that, do you become the completely independent.

1259
00:58:05,200 --> 00:58:07,920
Speaker 2: After that? Yeah? After that, No, actually put out a

1260
00:58:07,920 --> 00:58:08,880
Speaker 2: project through Epic two.

1261
00:58:09,200 --> 00:58:10,280
Speaker 6: You know, but it was the same kind of way

1262
00:58:10,480 --> 00:58:12,960
Speaker 6: what La went to Epic Okay, okay, it was that

1263
00:58:13,080 --> 00:58:14,480
Speaker 6: was actually not that long Aguards.

1264
00:58:14,640 --> 00:58:19,440
Speaker 7: Yeah, and then you then the All Death distribution absolutely acquisition.

1265
00:58:19,720 --> 00:58:21,640
Speaker 7: What's so what? What's what's that? What's what's all depth?

1266
00:58:21,640 --> 00:58:23,720
Speaker 7: So that was Russell Simmons thing, That's your Death.

1267
00:58:23,880 --> 00:58:27,400
Speaker 2: Yeah. So Russell Simmons started All Death, which is basically a.

1268
00:58:27,480 --> 00:58:32,160
Speaker 6: Content company right that lives on multiple platforms, predominantly Facebook

1269
00:58:32,200 --> 00:58:32,880
Speaker 6: and YouTube.

1270
00:58:33,080 --> 00:58:35,120
Speaker 2: They focused on hip hop and comedy.

1271
00:58:35,320 --> 00:58:37,760
Speaker 6: So Russell Simmons started his company in like two thousand

1272
00:58:37,840 --> 00:58:43,240
Speaker 6: and sixteen, I think maybe fifteen, and they they they

1273
00:58:43,320 --> 00:58:45,000
Speaker 6: raised like seventeen million dollars, you know.

1274
00:58:45,120 --> 00:58:50,520
Speaker 2: So they created brands. You got for exam, you have art.

1275
00:58:50,480 --> 00:58:53,560
Speaker 6: And raps, you have you know, different brands that exist

1276
00:58:53,720 --> 00:58:59,000
Speaker 6: on the platform. So now Russell Simmons and these guys

1277
00:58:59,280 --> 00:59:02,120
Speaker 6: ran into some com Locations decided to sell it, we

1278
00:59:02,240 --> 00:59:04,600
Speaker 6: end up buying it. When I say we, I created

1279
00:59:04,600 --> 00:59:10,160
Speaker 6: a a syndicate, syndicate exactly, man, Tip created syndicate. So

1280
00:59:10,280 --> 00:59:13,760
Speaker 6: now myself, Tip Baron Davis.

1281
00:59:14,080 --> 00:59:17,040
Speaker 9: Paul Judge, Paul Judge, Paul Judge is a part of

1282
00:59:17,080 --> 00:59:22,400
Speaker 9: it as well, Paul Judge, Mucker, Capital, Beta Works, you

1283
00:59:22,440 --> 00:59:25,600
Speaker 9: know too, VCS and my guys, Sedric Rodgers and Seawan

1284
00:59:25,680 --> 00:59:28,320
Speaker 9: Newsome all pretty much acquired it, you know.

1285
00:59:29,400 --> 00:59:33,360
Speaker 6: But for real, like, yeah, that's that right, So we

1286
00:59:33,440 --> 00:59:37,320
Speaker 6: acquired that in the nineteen open up twenty twenty with it,

1287
00:59:37,480 --> 00:59:40,280
Speaker 6: and now, of course the pandemic hits, you know, So now,

1288
00:59:40,280 --> 00:59:43,080
Speaker 6: like you guys know, content has been up throughout the

1289
00:59:43,120 --> 00:59:47,360
Speaker 6: pandemic initially, so our content was up, our numbers was up,

1290
00:59:47,400 --> 00:59:52,040
Speaker 6: We reactivated the you know, the platform, you know, the programs,

1291
00:59:52,280 --> 00:59:54,520
Speaker 6: and things have been going good. Now add dollars are

1292
00:59:54,600 --> 00:59:57,360
Speaker 6: leveling back up. So now we're actually about to go

1293
00:59:57,400 --> 00:59:59,400
Speaker 6: out and raise money though, you know, because we want

1294
00:59:59,440 --> 01:00:00,880
Speaker 6: to do obviously more work.

1295
01:00:01,440 --> 01:00:04,480
Speaker 5: So how do you create a how do they get

1296
01:00:04,480 --> 01:00:06,680
Speaker 5: the ability to put content on the platform?

1297
01:00:06,760 --> 01:00:07,200
Speaker 2: All death?

1298
01:00:07,320 --> 01:00:09,280
Speaker 6: Yeah, man, you can go to all death and I'll

1299
01:00:09,280 --> 01:00:11,360
Speaker 6: say DM right now that's the biggest way we're working

1300
01:00:11,400 --> 01:00:12,440
Speaker 6: on the web app so.

1301
01:00:12,320 --> 01:00:14,160
Speaker 2: That the whole page is not up.

1302
01:00:14,440 --> 01:00:16,400
Speaker 6: But go and DM if you're a creator, if you're

1303
01:00:16,440 --> 01:00:19,320
Speaker 6: a comedian, or you're just a content creator in general,

1304
01:00:19,560 --> 01:00:21,760
Speaker 6: go to All death and shoot a DM.

1305
01:00:21,600 --> 01:00:25,520
Speaker 3: Over So Heavy Sound Labs. That's what you're that's what

1306
01:00:25,520 --> 01:00:27,280
Speaker 3: you're doing. Now what is what is that?

1307
01:00:28,040 --> 01:00:31,720
Speaker 6: So Heavy Sound Labs is a modern day record label,

1308
01:00:32,040 --> 01:00:34,800
Speaker 6: you know. So now for me, I say, I did

1309
01:00:35,000 --> 01:00:38,880
Speaker 6: Grant Also, I started that almost twenty years ago. So

1310
01:00:38,960 --> 01:00:42,720
Speaker 6: now what is a record company so to say, look

1311
01:00:42,840 --> 01:00:45,480
Speaker 6: like today? So in my mind, I feel like it's

1312
01:00:45,560 --> 01:00:48,920
Speaker 6: community because I know that I don't want to just.

1313
01:00:51,000 --> 01:00:54,080
Speaker 2: Have a brand new artist. Me and this brand new

1314
01:00:54,160 --> 01:00:58,480
Speaker 2: artist is just us. That's tough, long road ahead of tail.

1315
01:00:58,840 --> 01:01:01,400
Speaker 6: So to me, I'll front, I'm like, okay, it's really

1316
01:01:01,440 --> 01:01:03,480
Speaker 6: kind of community for real. You know, when I look

1317
01:01:03,480 --> 01:01:05,360
Speaker 6: at Grand Hustle and I look at what we built,

1318
01:01:05,560 --> 01:01:08,680
Speaker 6: we built the community. You look at all of these brands,

1319
01:01:08,760 --> 01:01:14,320
Speaker 6: they really Rockefeller, fod It's like, yo, it was always community, right,

1320
01:01:14,440 --> 01:01:17,440
Speaker 6: but we really didn't have like, we didn't take advantage

1321
01:01:17,440 --> 01:01:19,840
Speaker 6: of the technology. So to say that connect the community

1322
01:01:19,880 --> 01:01:21,640
Speaker 6: for it, you know when I go to the Trap

1323
01:01:21,720 --> 01:01:25,840
Speaker 6: Music Museum, I see people that that I've seen these

1324
01:01:25,840 --> 01:01:28,800
Speaker 6: people for years. You know what I'm saying, Like now

1325
01:01:28,800 --> 01:01:30,800
Speaker 6: they stay there with their kids in line with the traps.

1326
01:01:30,880 --> 01:01:33,400
Speaker 6: I'm like, damn Like so now we're heavy sound labs.

1327
01:01:33,440 --> 01:01:35,800
Speaker 6: I'm saying from the beginning, I want to create an

1328
01:01:35,800 --> 01:01:38,640
Speaker 6: online record label. Now, anyone can go to the website

1329
01:01:38,680 --> 01:01:41,600
Speaker 6: heavysound dot com. You can hit the artists tab and

1330
01:01:41,600 --> 01:01:44,280
Speaker 6: you can apply to be an artist. You know, nowadays

1331
01:01:44,280 --> 01:01:46,760
Speaker 6: we know that artists it ain't about you're on in

1332
01:01:46,760 --> 01:01:49,680
Speaker 6: the streets is hot like the shit comes. You know,

1333
01:01:50,280 --> 01:01:51,880
Speaker 6: you went out the side of the walls, your mother,

1334
01:01:51,960 --> 01:01:53,560
Speaker 6: from your mother, your parents.

1335
01:01:53,560 --> 01:01:55,680
Speaker 2: Making a record. You know what I'm saying. You're doing

1336
01:01:55,720 --> 01:01:57,080
Speaker 2: a little dance move or something.

1337
01:01:57,120 --> 01:01:59,880
Speaker 6: You uploaded it boom, and now it's going so to me,

1338
01:02:00,040 --> 01:02:02,680
Speaker 6: I want every artist, every young creator to know that.

1339
01:02:02,880 --> 01:02:05,640
Speaker 6: Then come to heavysound dot com and upload their music

1340
01:02:05,680 --> 01:02:09,000
Speaker 6: here and we will possibly partner. You know, We've run

1341
01:02:09,080 --> 01:02:12,120
Speaker 6: through a series of questions designed to flow as if

1342
01:02:12,120 --> 01:02:14,240
Speaker 6: we're having a conversation as artists.

1343
01:02:14,240 --> 01:02:15,800
Speaker 2: What's important to them? Lah?

1344
01:02:16,320 --> 01:02:18,720
Speaker 6: Now, if they would it, if we would it? We

1345
01:02:18,840 --> 01:02:21,720
Speaker 6: want board them as an artist, you know, as an artist.

1346
01:02:21,840 --> 01:02:29,400
Speaker 6: We work with artists in three phases, you know, distribution, amplification.

1347
01:02:28,920 --> 01:02:29,520
Speaker 7: And growth.

1348
01:02:29,720 --> 01:02:32,840
Speaker 2: You know. So distribution is an eighty to twenty deal.

1349
01:02:33,320 --> 01:02:36,480
Speaker 6: We come in eighty twenty partners eighty thos to the

1350
01:02:36,560 --> 01:02:40,920
Speaker 6: artists for twenty percent. We provide services for them distribution services,

1351
01:02:40,920 --> 01:02:42,000
Speaker 6: payout services.

1352
01:02:42,240 --> 01:02:44,560
Speaker 2: But we also give them attention.

1353
01:02:44,880 --> 01:02:48,320
Speaker 6: We give them office hours, you know, or access to

1354
01:02:48,440 --> 01:02:51,080
Speaker 6: our team to really kind of learn stuff hands on.

1355
01:02:51,440 --> 01:02:54,800
Speaker 2: We give them access to talks like this.

1356
01:02:54,920 --> 01:02:57,640
Speaker 6: We do talks we're proven industry experts, you know, called

1357
01:02:57,720 --> 01:03:00,200
Speaker 6: heavy talks. So we give them access to those on

1358
01:03:00,240 --> 01:03:03,720
Speaker 6: one conversations. We're going to access to a lot of

1359
01:03:03,720 --> 01:03:06,240
Speaker 6: different resource We have a Slack channel, you know, a

1360
01:03:06,240 --> 01:03:09,800
Speaker 6: Slack group that has about eight hundred of our crew

1361
01:03:09,840 --> 01:03:12,800
Speaker 6: members you know that are in here now having conversations.

1362
01:03:12,880 --> 01:03:13,640
Speaker 7: That the heavy Groop.

1363
01:03:13,800 --> 01:03:14,560
Speaker 2: That's the heavy crew.

1364
01:03:15,000 --> 01:03:17,400
Speaker 6: So you go to the website everysound dot com you

1365
01:03:17,440 --> 01:03:19,640
Speaker 6: can also hit the heavy crew now, you know, because

1366
01:03:19,720 --> 01:03:22,840
Speaker 6: initially what I started seeing is is I pretty much

1367
01:03:22,880 --> 01:03:25,560
Speaker 6: had like an open casting call for artists. I'm turning

1368
01:03:25,600 --> 01:03:27,040
Speaker 6: away a lot of artists, right because a lot of

1369
01:03:27,120 --> 01:03:29,040
Speaker 6: artists are just not ready for us, you know.

1370
01:03:29,320 --> 01:03:31,440
Speaker 2: So now I'm like, damn, how could I convert them?

1371
01:03:31,880 --> 01:03:34,120
Speaker 6: I was an intern before, I was on the Street

1372
01:03:34,120 --> 01:03:36,840
Speaker 6: Team before, So now would say, like, what does today's

1373
01:03:37,320 --> 01:03:41,240
Speaker 6: Street Team program internship program look like? If I'm saying

1374
01:03:41,280 --> 01:03:43,480
Speaker 6: I'm doing a digital record companies, now I create the

1375
01:03:43,520 --> 01:03:45,640
Speaker 6: Heavy Crew. So now if you're a artist that you're

1376
01:03:45,640 --> 01:03:47,880
Speaker 6: too early, you know, go apply over here and we

1377
01:03:47,960 --> 01:03:50,400
Speaker 6: don't have conversations to give you information so you can

1378
01:03:50,400 --> 01:03:51,520
Speaker 6: get your shit together, you.

1379
01:03:51,520 --> 01:03:52,040
Speaker 2: Know what I'm saying.

1380
01:03:52,040 --> 01:03:55,080
Speaker 6: But now even more than that, Now it's managers A

1381
01:03:55,200 --> 01:03:58,640
Speaker 6: and RS motors, you know, like other people that you know,

1382
01:03:58,720 --> 01:04:01,200
Speaker 6: you have interest in the music business, you can come

1383
01:04:01,200 --> 01:04:03,080
Speaker 6: over here. We got this community and we can all

1384
01:04:03,400 --> 01:04:06,360
Speaker 6: to share information and help build each other up.

1385
01:04:07,000 --> 01:04:09,080
Speaker 2: But at the same time, I get to activate my crew,

1386
01:04:09,400 --> 01:04:10,680
Speaker 2: you know. So now I.

1387
01:04:10,600 --> 01:04:13,640
Speaker 6: Got almost fifteen hundred Heavy Crew members and in my mind,

1388
01:04:13,680 --> 01:04:16,040
Speaker 6: I'm thinking back to Street Team, right, like, there's no

1389
01:04:16,160 --> 01:04:20,200
Speaker 6: more hanging up posters, giving out stickers, flyers that don't

1390
01:04:20,200 --> 01:04:20,840
Speaker 6: exist no more.

1391
01:04:20,800 --> 01:04:26,160
Speaker 2: And that was post on social media right comment all

1392
01:04:26,160 --> 01:04:26,640
Speaker 2: of that stuff.

1393
01:04:26,680 --> 01:04:28,880
Speaker 6: So now I get to activate my crew and say yo,

1394
01:04:29,240 --> 01:04:33,360
Speaker 6: on Tuesday at two o'clock. We're gonna we're gonna be

1395
01:04:33,960 --> 01:04:38,000
Speaker 6: advertising all started great, So we're gonna post all started great.

1396
01:04:38,080 --> 01:04:41,680
Speaker 2: We're gonna have hashtag SRT at two.

1397
01:04:41,560 --> 01:04:43,919
Speaker 6: O'clock on Tuesday, and now we got hundreds of people

1398
01:04:43,960 --> 01:04:46,720
Speaker 6: doing it at the same time, thousands of people eventually,

1399
01:04:46,840 --> 01:04:49,280
Speaker 6: Right for a brand new wartis the biggest thing for

1400
01:04:49,400 --> 01:04:50,680
Speaker 6: brand new artist is to get.

1401
01:04:50,560 --> 01:04:53,480
Speaker 2: Somebody else to talk about, you know, so you know, just.

1402
01:04:53,480 --> 01:04:55,280
Speaker 6: Kind of building that crew so it can be like

1403
01:04:55,760 --> 01:04:58,240
Speaker 6: more and I can talk to the audience and in

1404
01:04:58,280 --> 01:05:02,400
Speaker 6: a bunch of ways, not just oh the direct music.

1405
01:05:03,720 --> 01:05:05,920
Speaker 5: That's crazy because in my mind, I'm like, especially in

1406
01:05:05,920 --> 01:05:08,760
Speaker 5: these times, how are you going to amplify the artists?

1407
01:05:08,760 --> 01:05:10,200
Speaker 4: But you just gave it a thousand ways.

1408
01:05:10,240 --> 01:05:11,680
Speaker 5: And one of the things I think is important is

1409
01:05:11,680 --> 01:05:15,120
Speaker 5: that there is no growth anymore in artists. It sounds

1410
01:05:15,160 --> 01:05:17,200
Speaker 5: like this is what this platform is for. Right, Like

1411
01:05:17,280 --> 01:05:18,840
Speaker 5: now it's like, yo, I can make a hot song

1412
01:05:18,880 --> 01:05:21,160
Speaker 5: in my living room, put it out and now I'm hot?

1413
01:05:21,360 --> 01:05:22,160
Speaker 4: But how do I grow?

1414
01:05:22,760 --> 01:05:22,920
Speaker 2: Right?

1415
01:05:22,960 --> 01:05:25,600
Speaker 6: So like absolutely, how do I actually developed turn this

1416
01:05:25,680 --> 01:05:26,480
Speaker 6: into a business?

1417
01:05:26,560 --> 01:05:27,160
Speaker 4: Right? Right?

1418
01:05:27,200 --> 01:05:29,880
Speaker 6: It's like everybody got access, Now, how do you turn

1419
01:05:29,920 --> 01:05:33,000
Speaker 6: that into a sustainable business? As the side of it,

1420
01:05:33,080 --> 01:05:35,280
Speaker 6: you know. So for us, like I said, I look

1421
01:05:35,320 --> 01:05:38,080
Speaker 6: at it, I bring artists in. We were originally on

1422
01:05:38,120 --> 01:05:40,560
Speaker 6: an eighty twenty spit and now I look at your

1423
01:05:40,600 --> 01:05:45,280
Speaker 6: traction at the right time, evolved to a fifty to

1424
01:05:45,280 --> 01:05:48,000
Speaker 6: fifty deal. I start investing finances in you, and my

1425
01:05:48,080 --> 01:05:50,760
Speaker 6: goal is to partner with a major label, you know.

1426
01:05:50,840 --> 01:05:52,160
Speaker 6: So I want to do the same thing that I've

1427
01:05:52,200 --> 01:05:55,160
Speaker 6: done with Ti with a Travis with a BIB with

1428
01:05:55,280 --> 01:05:58,480
Speaker 6: all of these artists, right, grab them early as an

1429
01:05:58,520 --> 01:06:04,080
Speaker 6: early stage investment, partnering with them, invest in them, show traction, partner.

1430
01:06:03,840 --> 01:06:06,320
Speaker 2: With a major label. So it's a music incubator. Now

1431
01:06:06,360 --> 01:06:08,080
Speaker 2: I want to do that over and over.

1432
01:06:09,000 --> 01:06:10,320
Speaker 7: Do they own their masters?

1433
01:06:10,760 --> 01:06:11,040
Speaker 2: Yes?

1434
01:06:11,360 --> 01:06:15,040
Speaker 3: Okay, so it's like a direct and do you just

1435
01:06:15,680 --> 01:06:17,720
Speaker 3: so it's like a tune corps a CD baby like.

1436
01:06:17,680 --> 01:06:19,360
Speaker 2: You No, it's not like that, right, So you have

1437
01:06:19,360 --> 01:06:20,800
Speaker 2: the toune cores and CD babies.

1438
01:06:20,840 --> 01:06:22,840
Speaker 6: But I'm like a luxury offering for it, you know

1439
01:06:22,880 --> 01:06:24,880
Speaker 6: what I'm saying, Like you go there, that shit is

1440
01:06:24,920 --> 01:06:27,840
Speaker 6: like the bits. It's just like a black hole, you

1441
01:06:27,840 --> 01:06:28,360
Speaker 6: know what I'm saying.

1442
01:06:28,400 --> 01:06:30,640
Speaker 7: Like for them as far as like they publish it,

1443
01:06:30,680 --> 01:06:32,880
Speaker 7: to the to the iTunes.

1444
01:06:32,960 --> 01:06:33,840
Speaker 2: Yeah they own everything.

1445
01:06:33,920 --> 01:06:35,760
Speaker 6: Yeah, they own everything when they go that route. Now

1446
01:06:35,760 --> 01:06:38,040
Speaker 6: when you come to my route, you still own everything.

1447
01:06:38,080 --> 01:06:40,160
Speaker 6: We do a twenty four month deal, so I want

1448
01:06:40,160 --> 01:06:42,440
Speaker 6: to partner with a major label within twenty four months.

1449
01:06:42,440 --> 01:06:43,600
Speaker 2: You know, you own.

1450
01:06:43,440 --> 01:06:45,960
Speaker 6: Your masters, but I got the rights to exploit your masters,

1451
01:06:46,000 --> 01:06:48,840
Speaker 6: meaning that I'm going to be during this time working

1452
01:06:48,960 --> 01:06:52,760
Speaker 6: sinks and trying to get placement of your songs socialized else.

1453
01:06:52,960 --> 01:06:55,120
Speaker 6: So I need the ability to run around and do

1454
01:06:55,160 --> 01:06:57,600
Speaker 6: that as opposed to you know, you're a new artist,

1455
01:06:57,760 --> 01:06:58,520
Speaker 6: so you.

1456
01:06:58,440 --> 01:06:59,520
Speaker 2: Don't have no demands.

1457
01:06:59,680 --> 01:07:01,800
Speaker 6: Nobody is waiting for you, so I don't have time

1458
01:07:01,880 --> 01:07:05,080
Speaker 6: to say, Yo, John Brown, I'm calling you, and John

1459
01:07:05,080 --> 01:07:07,440
Speaker 6: Brown's at work, like you know what I'm saying, and

1460
01:07:07,520 --> 01:07:09,880
Speaker 6: John can't get back to me, Like and by the

1461
01:07:09,880 --> 01:07:12,120
Speaker 6: time he gets back to me after the night shift's

1462
01:07:12,120 --> 01:07:13,720
Speaker 6: over with, he hits me back, and I hit the

1463
01:07:13,760 --> 01:07:15,760
Speaker 6: other person back the next day they're like, are you serious?

1464
01:07:16,200 --> 01:07:18,680
Speaker 6: Like I don't care about you know, Like at that point,

1465
01:07:19,080 --> 01:07:20,200
Speaker 6: it's just the numbers game.

1466
01:07:20,280 --> 01:07:23,040
Speaker 2: Whoever has the sound for the low that's where we

1467
01:07:23,080 --> 01:07:23,880
Speaker 2: want to go right now.

1468
01:07:23,920 --> 01:07:27,720
Speaker 6: So I just really want the rights for the duration

1469
01:07:28,040 --> 01:07:29,400
Speaker 6: to exploit your music.

1470
01:07:29,160 --> 01:07:30,040
Speaker 2: And help building music.

1471
01:07:30,080 --> 01:07:33,360
Speaker 6: But you own your music time because real the masters

1472
01:07:33,400 --> 01:07:36,320
Speaker 6: ain't worth nothing yet, you know what I'm saying, keep

1473
01:07:37,240 --> 01:07:39,200
Speaker 6: you always own it as long as it ain't worth

1474
01:07:39,240 --> 01:07:41,360
Speaker 6: nothing like that doesn't really matter. So people got to

1475
01:07:41,400 --> 01:07:44,520
Speaker 6: really understand, like when they start talking about masters and

1476
01:07:44,560 --> 01:07:48,320
Speaker 6: ownership and people invest the money in you, like a

1477
01:07:48,320 --> 01:07:50,560
Speaker 6: lot of people really don't have a real good education

1478
01:07:50,640 --> 01:07:51,040
Speaker 6: on that.

1479
01:07:50,960 --> 01:07:51,560
Speaker 2: Still, you know.

1480
01:07:52,440 --> 01:07:55,160
Speaker 3: So do you think that record labels are still and

1481
01:07:55,160 --> 01:07:57,400
Speaker 3: because we've heard like Steve Stouts say, like record labels

1482
01:07:57,760 --> 01:08:00,440
Speaker 3: aren't they shouldn't even be around anymore, Like do you

1483
01:08:00,440 --> 01:08:03,040
Speaker 3: feel it's still a place for record labels or how

1484
01:08:03,080 --> 01:08:04,680
Speaker 3: do you feel? Like what's your thoughts about that?

1485
01:08:05,280 --> 01:08:05,440
Speaker 4: Yo?

1486
01:08:05,520 --> 01:08:09,880
Speaker 6: I mean to me, I feel like I feel like

1487
01:08:09,920 --> 01:08:11,200
Speaker 6: you just got to go on the record label the

1488
01:08:11,280 --> 01:08:13,800
Speaker 6: right way, you know. I feel like the bigger, the

1489
01:08:13,800 --> 01:08:15,960
Speaker 6: biggest acts in the world.

1490
01:08:16,240 --> 01:08:17,760
Speaker 2: Are with major record labels.

1491
01:08:18,000 --> 01:08:21,920
Speaker 6: Fact, you know, a major record label provides major resources,

1492
01:08:22,200 --> 01:08:27,320
Speaker 6: provides resources, personnel all around. The global music right now

1493
01:08:27,400 --> 01:08:29,040
Speaker 6: is a global business right with the hip.

1494
01:08:28,920 --> 01:08:31,280
Speaker 2: Hop biggest genre in the world, you know.

1495
01:08:31,439 --> 01:08:33,599
Speaker 6: So to me, like I want to know, like, yo,

1496
01:08:33,680 --> 01:08:36,040
Speaker 6: what's going on in Tokyo, what's going on in London,

1497
01:08:36,240 --> 01:08:38,479
Speaker 6: what's going on in Legos, what's going on over here

1498
01:08:38,439 --> 01:08:39,000
Speaker 6: in Sydney?

1499
01:08:39,320 --> 01:08:39,400
Speaker 7: Like?

1500
01:08:39,520 --> 01:08:41,639
Speaker 6: You know what I'm saying that if they consuming music

1501
01:08:41,680 --> 01:08:44,600
Speaker 6: in Britain, like, it benefits me to have representation.

1502
01:08:44,840 --> 01:08:47,679
Speaker 2: Right. So now we talked about all kinds of different deals.

1503
01:08:48,200 --> 01:08:49,960
Speaker 6: If I tell you, Yo, you could do a deal

1504
01:08:50,000 --> 01:08:55,760
Speaker 6: with these people, you can maintain ownership, they gonna promote you.

1505
01:08:57,080 --> 01:08:57,760
Speaker 2: I don't get it.

1506
01:08:58,400 --> 01:09:00,439
Speaker 6: So, you know, I think it's really just the about

1507
01:09:00,560 --> 01:09:03,240
Speaker 6: what kind of do you do? But most artists really

1508
01:09:03,280 --> 01:09:04,920
Speaker 6: want to be the biggest artist they could be. They

1509
01:09:04,960 --> 01:09:07,120
Speaker 6: want to be Kanye, right. You know what I'm saying,

1510
01:09:07,160 --> 01:09:10,360
Speaker 6: I'm the biggest artists. I got sneakers, I got, I'm

1511
01:09:10,400 --> 01:09:12,880
Speaker 6: selling out shows, I got the hot girl I got.

1512
01:09:13,479 --> 01:09:15,240
Speaker 6: You know what I'm saying, Like most artists want to

1513
01:09:15,240 --> 01:09:17,519
Speaker 6: be Kanye. They don't want to be MASTERP for real.

1514
01:09:18,120 --> 01:09:20,240
Speaker 6: You know what I'm saying, Like master people wouldn't work

1515
01:09:20,320 --> 01:09:23,240
Speaker 6: for real. So most people could say that and sound good,

1516
01:09:23,600 --> 01:09:26,400
Speaker 6: But man, you don't have to. You know, that's that's

1517
01:09:26,479 --> 01:09:27,799
Speaker 6: that's that's a special person.

1518
01:09:28,280 --> 01:09:28,479
Speaker 2: You know.

1519
01:09:29,120 --> 01:09:32,519
Speaker 6: It's very rare to find that those attributes both in

1520
01:09:32,600 --> 01:09:35,280
Speaker 6: one person you know, So it's.

1521
01:09:35,120 --> 01:09:40,120
Speaker 3: Interesting, Jason, Man, you didn't disappoint Man. I appreciate it.

1522
01:09:40,200 --> 01:09:44,840
Speaker 3: I appreciate it. How can the people contact you? And yeah,

1523
01:09:44,880 --> 01:09:46,759
Speaker 3: all of the adventures that you have going on, anything

1524
01:09:46,760 --> 01:09:47,719
Speaker 3: that you want to telling people.

1525
01:09:47,840 --> 01:09:50,280
Speaker 2: Absolutely, I'm Jason Jeter G E.

1526
01:09:50,400 --> 01:09:50,800
Speaker 4: T R.

1527
01:09:50,960 --> 01:09:54,880
Speaker 6: On social media, be it whatever you know every social

1528
01:09:54,920 --> 01:09:58,640
Speaker 6: media and Twitter, Instagram, Facebook, Jason Jeter G. E.

1529
01:09:58,720 --> 01:09:59,120
Speaker 2: T R.

1530
01:09:59,360 --> 01:10:01,240
Speaker 6: And then you go as go to heavysound dot com

1531
01:10:01,240 --> 01:10:03,720
Speaker 6: if you're an artist, if you want to be part

1532
01:10:03,760 --> 01:10:07,799
Speaker 6: of the process of music, of developing artists, of building

1533
01:10:08,120 --> 01:10:11,080
Speaker 6: the brands, if you want to communicate and network with

1534
01:10:11,320 --> 01:10:13,840
Speaker 6: like minded creatives, heavysound dot com.

1535
01:10:14,360 --> 01:10:15,479
Speaker 7: Appreciate that choice.

1536
01:10:16,040 --> 01:10:18,120
Speaker 5: Yeah, shout out to everybody on Patreon dot com that's

1537
01:10:18,160 --> 01:10:20,280
Speaker 5: our proud to pay program. Y'all know that tire four

1538
01:10:20,280 --> 01:10:22,920
Speaker 5: and five gets you access to E y L University

1539
01:10:22,920 --> 01:10:25,040
Speaker 5: and a number online school in the world. Man, shout

1540
01:10:25,040 --> 01:10:27,640
Speaker 5: out to all the earners on there, and shout out

1541
01:10:27,640 --> 01:10:29,479
Speaker 5: to everybody that's in our book club and our investment

1542
01:10:29,479 --> 01:10:32,800
Speaker 5: group on Facebook headed up by myself and our brother MG,

1543
01:10:32,920 --> 01:10:34,960
Speaker 5: the mortgage guy, and everybody that's supporting the merger on

1544
01:10:34,960 --> 01:10:37,439
Speaker 5: any leisure dot com. We got some limited items that

1545
01:10:37,479 --> 01:10:40,040
Speaker 5: will be coming out very shortly, so stay tuned for that.

1546
01:10:41,360 --> 01:10:43,920
Speaker 4: We're just doing pretty well man. We we uh you

1547
01:10:44,000 --> 01:10:44,640
Speaker 4: got some stuff for you?

1548
01:10:45,479 --> 01:10:48,680
Speaker 5: Yeah, absolutely absolutely yeah yeah, you know what too a

1549
01:10:48,720 --> 01:10:50,160
Speaker 5: thing about that, so we gotta we don't.

1550
01:10:49,960 --> 01:10:53,840
Speaker 4: Pick your bring any point. Great leader, Yeah, yeah for sure.

1551
01:10:53,920 --> 01:10:56,680
Speaker 3: Once again, shout out to Atlanta. Thank you guys for

1552
01:10:56,760 --> 01:10:58,280
Speaker 3: rocking with us. We'll see you next week.

1553
01:10:58,400 --> 01:10:58,679
Speaker 7: Peace.

1554
01:10:58,800 --> 01:10:59,040
Speaker 4: Peace.

1555
01:11:00,760 --> 01:11:04,439
Speaker 1: An illegal alien from Guatemala charged with raping a child

1556
01:11:04,479 --> 01:11:08,280
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

1557
01:11:08,520 --> 01:11:12,640
Speaker 1: accused of murdering a Texas man of Venezuelan charged with

1558
01:11:12,720 --> 01:11:16,600
Speaker 1: filming and selling child pornography in Michigan. These are just

1559
01:11:16,720 --> 01:11:20,479
Speaker 1: some of the heinous migrant criminals caught because of President

1560
01:11:20,520 --> 01:11:24,040
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

1561
01:11:24,120 --> 01:11:28,880
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

1562
01:11:28,920 --> 01:11:32,479
Speaker 1: crossings are at the lowest levels ever recorded, and over

1563
01:11:32,560 --> 01:11:35,760
Speaker 1: one hundred thousand illegal aliens have been arrested. If you

1564
01:11:35,840 --> 01:11:39,679
Speaker 1: are here illegally, your next you will be fined nearly

1565
01:11:39,760 --> 01:11:43,800
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

1566
01:11:43,840 --> 01:11:47,479
Speaker 1: never return. But if you register using our CBP home

1567
01:11:47,520 --> 01:11:50,879
Speaker 1: app and leave now, you could be allowed to return legally.

1568
01:11:51,240 --> 01:11:56,040
Speaker 1: Do what's right. Leave now. Under President Trump America's laws,

1569
01:11:56,160 --> 01:11:58,639
Speaker 1: border and families will be protected.

1570
01:11:58,720 --> 01:12:00,759
Speaker 2: Sponsored by the United States of park In of Homeland Security,