WEBVTT - The DJ Scream Episode 0:00:02.040 --> 0:00:03.720 What's adding, what's haddening? What's happening? 0:00:03.800 --> 0:00:06.240 Is your boy Big Steve with another episode against the 0:00:06.280 --> 0:00:10.160 Chronicles podcast today. My guy MC eight is out, but 0:00:10.280 --> 0:00:14.159 I am here with legendary DJ scream. You know what 0:00:14.160 --> 0:00:16.079 I'm saying for I asking applause and all that. I'll 0:00:16.079 --> 0:00:18.840 be hitting at applause. But right now, what's adding with you? 0:00:18.960 --> 0:00:21.239 What's so? What's up? My brother honor to be here 0:00:21.280 --> 0:00:23.440 with you. Salute the mcator as well the whole Gangster 0:00:23.520 --> 0:00:24.720 Chronicles fans salute. 0:00:25.600 --> 0:00:28.080 Oh for sure, for sure, man, You know what. 0:00:28.120 --> 0:00:30.480 It was one question I've been wanting to ask you, man, 0:00:32.200 --> 0:00:33.760 and I was saving this because me and you talk 0:00:33.840 --> 0:00:34.400 all the time. 0:00:36.400 --> 0:00:37.920 Is tr really the king of the South? 0:00:40.000 --> 0:00:45.640 Well, when you let's let's say this, when he first 0:00:45.640 --> 0:00:49.319 said he was the king of the South, if there 0:00:49.320 --> 0:00:52.920 were people who didn't believe or opposed it, or wanted 0:00:52.960 --> 0:00:55.360 to debate it, I think I think he did a 0:00:55.440 --> 0:00:59.360 damn good job of of of making that case. If 0:00:59.360 --> 0:01:02.920 you understand it said, you know what I mean, And 0:01:02.960 --> 0:01:08.560 I think, honestly, man, for me my honest opinion, Yeah, 0:01:08.680 --> 0:01:11.319 t I is the King of the South. Lil Wayne 0:01:11.360 --> 0:01:13.720 is the King of the South. Jesus the King of 0:01:13.720 --> 0:01:16.280 the South. Goude, She's the King of the South, futures 0:01:16.319 --> 0:01:18.400 the King of the South. I feel like it changes, 0:01:18.480 --> 0:01:20.240 it goes you know what I'm saying. I feel like 0:01:20.280 --> 0:01:23.560 you do have an actual king who was crowned, and 0:01:23.760 --> 0:01:26.039 at that time it's kind of like, Okay, this is 0:01:26.040 --> 0:01:28.880 the person who who was uplifting the South and holding 0:01:28.880 --> 0:01:30.520 the South up. You do know what I'm saying. But 0:01:30.560 --> 0:01:34.040 obviously as time goes on, you know, it changes. The movies, 0:01:34.080 --> 0:01:36.039 it moves from this artist and that artist, and this 0:01:36.160 --> 0:01:39.679 artist and that artist, whether it be Florida, Georgia, Alabama, Tennessee, 0:01:39.959 --> 0:01:42.600 somebody can say right now, Gorilla the King of the 0:01:42.800 --> 0:01:44.560 Queen of us out or something like that. You know 0:01:44.600 --> 0:01:49.720 what I'm saying. So I feel like I understood when 0:01:49.800 --> 0:01:51.640 Tip was saying King of the South. Is like when 0:01:52.080 --> 0:01:56.640 Wayne was saying best Rapperlive. There was a time where 0:01:56.680 --> 0:01:59.360 I said number one DJ in the South. It ain't 0:01:59.400 --> 0:02:01.840 to not know or whatever, but we all compete to 0:02:01.880 --> 0:02:04.880 be number one. We should, you know what I'm saying. 0:02:04.880 --> 0:02:07.440 That's how we all go to and that's how we 0:02:07.480 --> 0:02:09.080 get the coach of going. So we should all be 0:02:09.120 --> 0:02:12.520 competing to be number one and put our best foot forward. So, man, 0:02:13.919 --> 0:02:16.400 the best way I can answer that is, like I said, 0:02:15.760 --> 0:02:17.840 he made a damn good case. 0:02:18.440 --> 0:02:19.720 Oh, he for sure did. 0:02:20.120 --> 0:02:24.760 Now you know one person man like I feel the 0:02:24.800 --> 0:02:27.200 same way about Snoop. Snoop is always gonna be like 0:02:27.320 --> 0:02:29.600 kind of like the king of the coast. But you 0:02:29.680 --> 0:02:33.240 got Kender Lamar right now, He's he's the king at 0:02:33.280 --> 0:02:34.600 the moment. You feel what I'm saying. 0:02:35.320 --> 0:02:35.960 You can make the. 0:02:35.919 --> 0:02:37.679 Case for Eve forty two up in the Bay. 0:02:37.760 --> 0:02:40.280 You feel what I'm saying, because didn't dudes represent the 0:02:40.320 --> 0:02:41.720 West Coast on a high level? 0:02:42.440 --> 0:02:42.639 Oh? 0:02:42.680 --> 0:02:45.720 For sure on a high level. Now do you think 0:02:45.800 --> 0:02:49.320 hip hop? You being the DJ, do you think hip 0:02:49.320 --> 0:02:51.520 hop is going back to being a regional thing or 0:02:51.560 --> 0:02:52.839 was it always a regional thing? 0:02:54.280 --> 0:03:02.119 That's a great question, man, hip hop it's like too 0:03:02.320 --> 0:03:06.079 universal to beat region. No. But what I do think 0:03:06.200 --> 0:03:09.600 is that the South had a lot of influence and 0:03:09.639 --> 0:03:12.120 there was a time where I couldn't. I'm hearing records 0:03:12.120 --> 0:03:15.120 from all over the country and they all sound like 0:03:15.200 --> 0:03:18.720 Atlanta records, you know what I'm saying. So even in 0:03:18.760 --> 0:03:21.880 the West Coast, everything, I'm like, Yo, this sounds like 0:03:22.639 --> 0:03:26.840 Atlanta music. I personally like my West Coast music to 0:03:26.960 --> 0:03:30.520 sound the West Coast. I personally like my East Coast 0:03:30.639 --> 0:03:32.560 music to sound East Coast. They can have a little 0:03:32.560 --> 0:03:35.400 influence in there, for sure, but I personally want to 0:03:35.440 --> 0:03:37.560 hear that vibe, you know, to see what I'm saying. 0:03:38.760 --> 0:03:43.000 I think we are getting back to if you look 0:03:43.040 --> 0:03:45.960 at what Mustard and Kendrick did with that with the 0:03:46.040 --> 0:03:49.280 with the Not Like Us record, look at Mustard and Kendrick. 0:03:49.600 --> 0:03:51.240 If you look at our rest of soul, like how 0:03:51.440 --> 0:03:55.800 Nipsey Hustles sound and everything like that, it just felt real, La, 0:03:56.200 --> 0:03:59.080 you did what I'm saying. And if you start to 0:03:59.080 --> 0:04:03.240 look at some of the other people, even the Cash 0:04:03.360 --> 0:04:06.600 Cash combain the baselag ship, like you know what I'm saying, 0:04:06.640 --> 0:04:08.600 he got his life, that is like a drill vibe 0:04:08.640 --> 0:04:12.240 to it. But it's it's New York, you understand I'm saying. 0:04:12.640 --> 0:04:15.600 So I think that I think that it's kind of 0:04:15.640 --> 0:04:19.280 getting back to that balance, not necessarily just regional, but 0:04:19.279 --> 0:04:23.840 there's that balance of Okay, Detroit Niggas sound like Detroit niggas, 0:04:23.839 --> 0:04:28.600 and I love it. You know that Detroit sound when 0:04:28.640 --> 0:04:35.200 they dropped Okay this on Detroit exactly. I like that. 0:04:35.400 --> 0:04:38.440 It's just like I don't come all the way to 0:04:38.640 --> 0:04:41.799 LA to eat Atlanta food. You know what I'm saying, 0:04:42.279 --> 0:04:44.920 You eat food in Atlanta. I ain't going all the 0:04:44.960 --> 0:04:47.640 way to Shottown or or wherever. I ain't going all 0:04:47.640 --> 0:04:50.640 the way overseas to eat Atlanta food. So I like 0:04:50.720 --> 0:04:54.200 it when you know, every city, every section just really 0:04:54.240 --> 0:04:56.880 represent their culture. And you know what I'm saying, manifest 0:04:56.880 --> 0:04:58.040 their culture through that music. 0:04:58.360 --> 0:05:02.479 Well, you know what I treat that too, man. Atlanta 0:05:02.600 --> 0:05:05.919 came on so strong, and like you said, man, the 0:05:06.000 --> 0:05:10.480 South dominance is not going nowhere, Bro, It's not going 0:05:10.520 --> 0:05:12.040 nowhere no time soon. 0:05:12.480 --> 0:05:13.480 You feel me. 0:05:13.800 --> 0:05:15.719 First of all, when you talk about the South, I'm 0:05:15.839 --> 0:05:17.920 reasonally from the Midwest. I'm reasonally from Cleveland. But I've 0:05:17.960 --> 0:05:20.880 been in California since eighty eight, right, so I've actually 0:05:20.880 --> 0:05:23.520 been California longer than I was in Cleveland. 0:05:23.640 --> 0:05:27.240 Right. But the South, and I. 0:05:27.240 --> 0:05:29.800 Remember when it first started kind of like making this way. 0:05:29.839 --> 0:05:32.120 I remember him in the Ghetto Boys, right, you know, 0:05:32.240 --> 0:05:36.080 the Ghetto Boys, two Live Crew and those records always 0:05:36.200 --> 0:05:37.960 was pretty big on the West coast. They you know, 0:05:38.000 --> 0:05:40.640 developed the following out here. The West Coast always kind 0:05:40.640 --> 0:05:44.120 of rolled with the South. Right, the Midwest listens to 0:05:44.160 --> 0:05:46.320 almost nothing but the South. I think in a lot 0:05:46.360 --> 0:05:49.560 of way. When you in Oklahoma, Cleveland, they look at 0:05:49.600 --> 0:05:54.240 that because we all got faumidly in Mississippi. When I 0:05:54.320 --> 0:05:56.040 was a kid. I remember we used to drive from 0:05:56.080 --> 0:05:59.719 Cleveland to Mississippi every summer. I was born on infant 0:06:00.160 --> 0:06:02.760 two or three weeks. Right, we was always in the 0:06:02.800 --> 0:06:05.600 South when to visit, you know uncle. So I think 0:06:06.160 --> 0:06:09.320 we just have a kinmanship with the South man. 0:06:09.400 --> 0:06:12.880 It's just not whoever go nowhere. Nobody was ever mad 0:06:12.960 --> 0:06:13.200 like me. 0:06:13.440 --> 0:06:15.640 I'm like you, I want my New York music to 0:06:15.680 --> 0:06:18.880 sound like New York music, right, I want my West 0:06:18.880 --> 0:06:21.000 Coast hip hop to sound like West Coast hip hop. 0:06:21.040 --> 0:06:24.400 But I'm not mad at these younger cats that was 0:06:24.440 --> 0:06:29.760 influenced by the Gucci Man's plus by the rich you 0:06:29.800 --> 0:06:32.320 know recipes, Rich Homie Kwan's, you know, because I really 0:06:33.000 --> 0:06:36.359 more than anybody with the melody stuff Rich Homi Kwan 0:06:36.440 --> 0:06:37.040 a Future. 0:06:37.960 --> 0:06:39.560 They just kind of made it the way. You know. 0:06:39.600 --> 0:06:43.600 They were so impactful with what they did. Because when 0:06:43.640 --> 0:06:45.440 Future first hit man, he hit real. 0:06:45.279 --> 0:06:48.320 Hard out here. I would I would like. 0:06:50.360 --> 0:06:53.240 I guarantee you man, that futures audience is just as 0:06:53.240 --> 0:06:55.360 big on California as it is. 0:06:57.400 --> 0:07:01.960 I can believe it. I can believe it. You feel 0:07:01.960 --> 0:07:06.599 what I'm saying. And I remember when Gucci Man was 0:07:06.640 --> 0:07:10.119 really doing his thing. I got a homeboy Pun Shut, 0:07:10.240 --> 0:07:12.600 you know, shout out to the home with ace boy Pun. 0:07:12.960 --> 0:07:16.240 Pun was always a real big Gucci Man fan. And 0:07:16.320 --> 0:07:19.160 actually I always knew about Gucci Man, but he kind 0:07:19.160 --> 0:07:20.560 of forced it on me. He was like, no, you 0:07:20.600 --> 0:07:22.360 need to listen to Gucci Man. You need to listen 0:07:22.400 --> 0:07:25.520 to Gucci Man and Pun. You know, Pundu Pun. 0:07:25.400 --> 0:07:26.040 Is doing his thing. 0:07:26.080 --> 0:07:28.120 You know, Pun managed a whole bunch of people, high 0:07:28.120 --> 0:07:30.880 powered people. Man, he got the back on FIG podcasts. 0:07:31.280 --> 0:07:33.800 They doing some you know, incredible things over this shout 0:07:33.800 --> 0:07:37.320 out to the homies. But this younger generation is just 0:07:37.440 --> 0:07:39.880 West Coast cast man. They was raised on the South Man, 0:07:39.920 --> 0:07:43.480 So you can't be mad at them kind of emulating 0:07:43.600 --> 0:07:45.040 with what, you know, what they grew up on. 0:07:46.320 --> 0:07:48.640 Nah, I receive it. I respect it. I respect it. 0:07:48.680 --> 0:07:52.360 I get it. I get it completely. I get it now. 0:07:52.520 --> 0:07:57.800 Now, you being the DJ and radio, do you think 0:07:57.920 --> 0:08:00.200 radio still got a place in breaking artists or you 0:08:00.280 --> 0:08:03.120 think that's over with the internet. 0:08:03.320 --> 0:08:06.679 You know what, man, Obviously there's a lot of different 0:08:06.720 --> 0:08:10.400 ways with technology now as an artist to push forward. 0:08:10.560 --> 0:08:13.680 You think what I'm saying, Oh, but I don't think that. 0:08:15.520 --> 0:08:20.480 I haven't seen a megastar. Always had this debate with 0:08:20.520 --> 0:08:24.640 people there's superstars and there's megastars. Now I won't get 0:08:24.720 --> 0:08:27.720 in this colum the superstars names because they oh what 0:08:27.760 --> 0:08:29.760 are you trying to say here? But if you look 0:08:29.800 --> 0:08:35.520 at Kendrick Lamar a Lol Wayne A, Nicki minaj A 0:08:35.720 --> 0:08:43.200 Drake a Future, I haven't seen a megastar without radio. 0:08:43.520 --> 0:08:49.559 Me personally, I've seen I've seen unbelievable shit. Like I've 0:08:49.559 --> 0:08:52.120 been to a Tech nine concert. Now, if you know 0:08:52.240 --> 0:08:55.840 Tech nine, you know you know radio and ain't know 0:08:55.960 --> 0:08:59.959 this is the independent grind. You did what I'm saying 0:09:01.400 --> 0:09:04.040 every night, That's what I'm saying in the fan base 0:09:04.480 --> 0:09:09.320 and his concerts. That's amazing what he accomplished independently. Now, 0:09:09.920 --> 0:09:14.120 if I go ask just being transparent, my wife, my sisters, 0:09:14.160 --> 0:09:17.199 my cousins, they might not know who Tech nine is. Right, 0:09:18.600 --> 0:09:21.200 I think that radio still has an aid in making 0:09:21.240 --> 0:09:26.760 people a household name because record over and over and 0:09:26.800 --> 0:09:29.720 over you here in this record. Personalities are big enough 0:09:29.760 --> 0:09:35.240 the record and a lot of kids do follow streaming 0:09:35.520 --> 0:09:39.720 for sure, But I'm just looking to my own personal 0:09:39.760 --> 0:09:45.120 household habits and it's like, Okay, the radio influences my daughter, 0:09:45.760 --> 0:09:47.200 you know what I'm saying. I got a pick up 0:09:47.240 --> 0:09:50.040 for school, I got a dropper off the school. Whatever 0:09:50.080 --> 0:09:52.800 the case is, there's the radio there. So I think 0:09:52.840 --> 0:09:57.160 it is still the biggest tool. As far as maybe 0:09:57.200 --> 0:10:01.319 crossing over is the right word, I think that's important. Uh, 0:10:01.480 --> 0:10:05.520 you know, it makes it makes megastars, man. I just 0:10:05.640 --> 0:10:11.520 haven't seen any megastars, you know, without radio. I haven't 0:10:11.559 --> 0:10:13.120 seen it. And I could be wrong. I had this 0:10:13.160 --> 0:10:15.480 debate with somebody else, like you're wrong. I'm like, okay, 0:10:15.480 --> 0:10:18.200 well tell me, tell me a Megican when you think. 0:10:18.120 --> 0:10:21.360 About it, man, everybody, because you know you can say, 0:10:21.440 --> 0:10:23.280 but Gucci Man had records on the radio. 0:10:25.000 --> 0:10:30.400 Gucci Man arguably with a song with Bruno Marsh, Gucci 0:10:30.480 --> 0:10:35.520 Man arguably transition from superstar to megastar when he got 0:10:35.520 --> 0:10:38.280 out of incarceration that had them number one radio. 0:10:38.559 --> 0:10:39.079 Exactly. 0:10:40.640 --> 0:10:44.520 He was already Gucci. He was already trapped. God. But 0:10:44.559 --> 0:10:47.600 it's just something about that number one at radio that 0:10:47.840 --> 0:10:51.840 just puts you in that household name space. Well, let's 0:10:51.880 --> 0:10:54.800 not take away from the kids that can go do festivals. 0:10:55.480 --> 0:11:01.360 Let me tell you, like Playboy Carti's brand right, my 0:11:01.480 --> 0:11:07.360 card is huge, right, A number one record at radio, 0:11:07.520 --> 0:11:09.640 not that he needs that to solidify his career, to 0:11:09.720 --> 0:11:12.200 make him he is who he is and he's a 0:11:12.280 --> 0:11:16.160 success from top to bottom. The number one record at radio, 0:11:17.840 --> 0:11:20.240 which is it would just be different, you know, see 0:11:20.240 --> 0:11:24.600 what I'm saying. Like it's like, yes, you could be 0:11:24.840 --> 0:11:30.640 the biggest artist ever and now win a Grammy and 0:11:30.720 --> 0:11:33.080 the culture will respect you, and hip hop will respect 0:11:33.120 --> 0:11:38.360 you. You could be adult, we'll champion you. But it's just 0:11:38.400 --> 0:11:42.760 something about that Grammy. Man, something about it. 0:11:44.280 --> 0:11:47.400 Everything get different, man, Like you said, like you know, 0:11:47.520 --> 0:11:48.880 Killer Mike won that Grammy. 0:11:49.360 --> 0:11:51.520 I bet you that show bag looking way different now. 0:11:51.559 --> 0:11:52.640 Shot out at the hommy. 0:11:52.400 --> 0:11:57.720 Mike, the show bag, the opportunities, the conversations, and everything 0:11:59.320 --> 0:12:03.679 is like going back. The sports people go yeah, hey man, yes, 0:12:03.760 --> 0:12:06.480 this is an amazing basketball players that I'm a fan of. 0:12:06.559 --> 0:12:08.680 I can go out here and the rest of my 0:12:08.720 --> 0:12:10.839 man cave and show you jerseys of people I am 0:12:10.840 --> 0:12:13.760 a fan of I love Hars. He's one of the 0:12:13.840 --> 0:12:17.040 best to ever touch a pill. But it's just somebody 0:12:17.040 --> 0:12:21.240 winning that championship. It's just something about it. And listen 0:12:21.280 --> 0:12:24.199 to him as a competitor. He wants that championship, you 0:12:24.280 --> 0:12:26.839 know what I'm saying. So I'm not here to knock it. 0:12:27.000 --> 0:12:31.320 Like even as a DJ, thats well accomplished. Oh you 0:12:31.400 --> 0:12:33.719 know I've been nominated for a b T Award and 0:12:33.760 --> 0:12:35.440 all the other stuff I didn't. I didn't I didn't 0:12:35.440 --> 0:12:38.240 bring home the gold. It was an honor to be 0:12:38.280 --> 0:12:41.280 in that In that conversation. You know what I'm saying. 0:12:41.880 --> 0:12:44.480 I don't lose sleep about it, but it would have 0:12:44.520 --> 0:12:48.800 been nice. Yeah, does know what I'm saying. Yeah, it 0:12:48.840 --> 0:12:50.680 goes back on what I'm saying, is it goes back 0:12:50.679 --> 0:12:52.880 that we play, we play to be We play to 0:12:52.880 --> 0:12:55.240 be number one. So in order to have a number 0:12:55.280 --> 0:12:58.480 one record at radio, you gotta be on radio. 0:13:00.400 --> 0:13:02.319 You know what you just said? 0:13:02.360 --> 0:13:08.560 Something man, I think, honestly, the most important person, the 0:13:08.600 --> 0:13:11.559 most important piece when it comes to hip hop and 0:13:11.600 --> 0:13:17.040 specific the dj M. I would say, you know when 0:13:17.080 --> 0:13:18.880 it started off that way, You remember it used to 0:13:18.880 --> 0:13:23.240 be Jazzy Jeff from the Fresh Prince right, that's the 0:13:23.280 --> 0:13:26.840 Flesh and the Furious Five are being right, kim right, 0:13:28.440 --> 0:13:30.880 I would be eventually to say, Man, amigos is hard. 0:13:30.880 --> 0:13:32.640 I've been a fan of them kids, man, ever since 0:13:32.679 --> 0:13:34.520 I first heard them. I thought they were so different 0:13:34.520 --> 0:13:37.480 and so unique. It was almost like hearing bone for 0:13:37.520 --> 0:13:41.120 the first time. You know, they were so unique. They 0:13:41.200 --> 0:13:43.080 had their whole thing, the way they just you know, 0:13:43.120 --> 0:13:44.440 they pattern they stuff. 0:13:44.400 --> 0:13:45.679 I'm menta all that right. 0:13:46.440 --> 0:13:49.840 And I heard them here a mixtape a few. 0:13:51.960 --> 0:13:54.520 I would say, you know my son was banging my son, 0:13:54.600 --> 0:13:56.760 you know he was in I think he might have 0:13:56.800 --> 0:13:58.800 been at junior high. Then you know he college grass 0:13:58.880 --> 0:14:02.400 But now right, play the NFL and all that stuff, right, 0:14:03.440 --> 0:14:05.960 I heard that, you know, the hood rich You feel 0:14:06.000 --> 0:14:08.959 what I'm saying, And that's what made me a fan. 0:14:09.360 --> 0:14:11.880 Do you think the DJ gets slept on nowadays? And 0:14:11.880 --> 0:14:12.920 this time we ain't? 0:14:13.000 --> 0:14:18.880 Right? Now? What being man? You know, technology changes a lot. 0:14:19.320 --> 0:14:25.440 I use the analogy of like sometimes you don't see 0:14:25.480 --> 0:14:28.920 it coming. Like imagine you own ten block busted videos 0:14:28.960 --> 0:14:33.960 and you banking and every Friday people pulling up getting DVDs, popcorn, 0:14:34.840 --> 0:14:37.120 color sprites and all this other stuff. And you banging 0:14:37.160 --> 0:14:40.960 in your pocket the bank, the bank is banging, and 0:14:41.080 --> 0:14:44.080 then you wake up one Friday morning and then you 0:14:44.120 --> 0:14:47.240 get a call like yo, yo yo, yeah problem bro, 0:14:47.320 --> 0:14:51.000 what's what's the problem. What's the problem? Staying called Netflix? 0:14:52.480 --> 0:14:59.680 It's Netflix, boy, they're doing three for five. They do 0:14:59.760 --> 0:15:02.920 it for five or you ain't even got to go 0:15:02.960 --> 0:15:05.760 to the Blockbusters. They drop it off at your house 0:15:06.360 --> 0:15:09.360 and you can keep it thirty days, no late fees. 0:15:10.120 --> 0:15:12.840 Better yet, next month, I hear you're gonna be able 0:15:12.840 --> 0:15:14.920 to log in the app and watch all the movies 0:15:14.960 --> 0:15:15.280 you want. 0:15:15.320 --> 0:15:15.960 I remember that. 0:15:18.600 --> 0:15:24.720 You understand the I'm saying so for me. I always 0:15:24.840 --> 0:15:26.800 when we was in the streets knee deep shots to 0:15:26.880 --> 0:15:30.320 my brother Rip, and we had CDs everywhere that you 0:15:30.320 --> 0:15:36.120 can name, gas stations, barbershops, flea markets, we had CDs everywhere. 0:15:35.720 --> 0:15:39.920 We were able to say, man, at some point, this 0:15:40.160 --> 0:15:45.000 underworld of mixtapes, it's gonna hit the internet hard, right 0:15:45.760 --> 0:15:51.000 that we were able to transform into you know, your 0:15:51.080 --> 0:15:54.960 live mixtapes and everything, and having our CDs online as 0:15:55.000 --> 0:15:56.560 well as on the streets. That was kind of our 0:15:56.600 --> 0:15:59.320 peak because we flooded the internet and we flooded the 0:15:59.360 --> 0:16:08.600 streets right. Well, at a particular point thanks to technology 0:16:08.880 --> 0:16:13.200 streaming Apple music, Apple music is to Netflix, Apple music 0:16:13.280 --> 0:16:16.600 is Netflix, and the DJs and now whole mixtape culture 0:16:16.640 --> 0:16:20.120 is Blockbuster, you know what I'm saying. So now it's 0:16:20.200 --> 0:16:23.960 kind of like they're like, you ain't got no exclusives. 0:16:24.040 --> 0:16:27.880 I can't have no exclusives the Internet. I can't. I 0:16:27.920 --> 0:16:33.000 can't keep up with the internet. Different even if our 0:16:33.000 --> 0:16:36.160 premiere an exclusive, three minutes later somebody done ripped it. 0:16:36.160 --> 0:16:36.560 It is not. 0:16:36.560 --> 0:16:40.040 Exclusive, no more exactly, and they may get more downloads 0:16:40.040 --> 0:16:41.760 than you getting used the regional source. 0:16:42.240 --> 0:16:45.520 You see what I'm saying. So I embrace technology, man, 0:16:45.520 --> 0:16:47.040 I don't run from it because I don't want to 0:16:47.040 --> 0:16:48.640 ever be a dinosaur. 0:16:48.200 --> 0:16:50.760 And I always want to be You for sure have 0:16:50.920 --> 0:16:54.920 to embrace technology. I was one of the first people 0:16:54.920 --> 0:16:57.160 in the West Coast actually doing podcasts. 0:16:57.160 --> 0:16:57.320 Man. 0:16:57.440 --> 0:16:59.720 When I say podcast. 0:16:58.880 --> 0:17:02.720 Audio formutes, you know all you I remember some people 0:17:02.800 --> 0:17:04.600 telling me, man, ain't nobody gonna listen to that? 0:17:04.640 --> 0:17:06.520 And the wound up becoming the biggest thing ever. 0:17:06.680 --> 0:17:09.239 Right now, you got the video component to it, right, 0:17:09.280 --> 0:17:12.359 And I always try to make it my business to 0:17:12.440 --> 0:17:14.440 stay on top of the technology. Like we were talking 0:17:14.480 --> 0:17:16.200 about the one thing we were talking about off air, 0:17:16.200 --> 0:17:18.280 which means you get into further you know, off air, 0:17:18.400 --> 0:17:21.840 but you always have to see what's kind of coming 0:17:21.920 --> 0:17:24.720 up next. And I think that's what the DJ does 0:17:25.200 --> 0:17:28.080 and the DJs, I know, is y'all kind of set 0:17:28.119 --> 0:17:28.600 the trends. 0:17:28.640 --> 0:17:28.800 Man. 0:17:29.080 --> 0:17:32.720 I was looking at Cyprus here was Tiny Desk, right, 0:17:33.840 --> 0:17:36.840 and they were saying that they almost didn't have a career. 0:17:36.880 --> 0:17:37.040 You know. 0:17:37.080 --> 0:17:39.080 They album was kind of tanking when it first came 0:17:39.080 --> 0:17:41.520 out because the singles that they picked just wasn't working. 0:17:42.119 --> 0:17:45.480 And I think they said that the DJ had picked them. 0:17:45.680 --> 0:17:49.760 And just kill a Man was the Muns Monks, right, Yeah, 0:17:49.800 --> 0:17:51.760 you know that's one of the DJ's, right, they DJ, 0:17:51.960 --> 0:17:56.359 but a DJ in New York just started playing and 0:17:56.400 --> 0:17:58.920 then it kind of cat from there. So just imagine 0:17:58.960 --> 0:18:00.800 the world without no sight. I perceive it has just 0:18:00.800 --> 0:18:03.160 been another rap group that got dropped. 0:18:02.920 --> 0:18:06.639 Right Yeah, yeah, listen, I'm not saying this because I'm 0:18:06.640 --> 0:18:10.960 a DJ. If we implement it, more of the DJ 0:18:12.800 --> 0:18:16.080 back into the culture. Not saying we're in a bad place. 0:18:16.200 --> 0:18:19.240 I just think we'll be in a better place because 0:18:19.359 --> 0:18:25.000 I actually argue with artists about final playlist for mixtapes. 0:18:25.400 --> 0:18:28.560 You know what I'm saying, like argue, Like now I'm 0:18:28.600 --> 0:18:31.840 telling you that ain't it. I'm in the club that 0:18:31.880 --> 0:18:34.320 ain't it? Bro, put that on your album. 0:18:36.400 --> 0:18:39.000 Percent right, That's what I'm saying. And you know, shout 0:18:39.040 --> 0:18:40.920 out to my homeboy, DJ Head. I don't know if 0:18:40.920 --> 0:18:42.760 you know Head. 0:18:42.920 --> 0:18:44.680 You know brother. 0:18:46.119 --> 0:18:49.159 Here, don't pick a couple of big records that people 0:18:49.280 --> 0:18:49.760 was kind of. 0:18:49.720 --> 0:18:51.399 Like wanting to lose one way on. 0:18:51.480 --> 0:18:53.520 I ain't about to putting nobody's business out there, but 0:18:53.600 --> 0:18:55.920 he was like, nah, brother, and I would have I 0:18:55.960 --> 0:18:57.800 would get some of the homies cause it's funny because 0:18:57.800 --> 0:18:59.439 they know he is like my little brother. So I 0:18:59.480 --> 0:19:03.520 get the phone calls, right man. You know, artists are 0:19:03.640 --> 0:19:06.680 very very emotional when it comes to their music. Man, 0:19:06.800 --> 0:19:08.960 if he had, you know, the first thing they want 0:19:08.960 --> 0:19:10.439 to do is call you ater is you tell them 0:19:10.440 --> 0:19:10.920 them the truth? 0:19:11.560 --> 0:19:11.879 M M. 0:19:12.119 --> 0:19:14.720 You know, head Man, that single you got right there 0:19:14.800 --> 0:19:16.600 is trash man, But if you pick this one, it's 0:19:16.640 --> 0:19:19.760 one gonna change your life. And yeah, when they listen 0:19:19.880 --> 0:19:22.280 is great. When they don't want to listen as bad man, 0:19:22.359 --> 0:19:26.159 And I really implore all if I was still doing music, man, 0:19:26.240 --> 0:19:31.000 they had a label up DJs would be my n rs. 0:19:31.520 --> 0:19:33.560 Well, that's that's the way, that's the way it's that's 0:19:33.560 --> 0:19:37.200 the way it should be. I think that uh technology 0:19:37.320 --> 0:19:40.919 just made it to where people felt like, I don't 0:19:40.960 --> 0:19:46.240 need a lot of what makes a record great. Honestly, 0:19:46.280 --> 0:19:51.000 what makes a record great is taste makers champion in 0:19:51.080 --> 0:19:55.200 the record makes a record great. It's an engineer mixing 0:19:55.240 --> 0:19:58.960 their record to perfection. It makes a record great. It's 0:19:58.960 --> 0:20:03.040 the graphic designer create artwork for that record makes the 0:20:03.080 --> 0:20:07.520 record great. It's how the videographer shoots that video and 0:20:09.200 --> 0:20:12.480 paints the picture of the audio you do I said 0:20:12.440 --> 0:20:14.640 what I'm saying like these there's a lot of ship 0:20:14.760 --> 0:20:17.760 that makes a record great. You can have a record 0:20:17.800 --> 0:20:19.280 and it can be a hit. Don't get me wrong. 0:20:19.320 --> 0:20:21.600 I'm not saying you can't just do that on your own. 0:20:22.480 --> 0:20:26.840 But another aspect of that record being great is the producer, 0:20:27.640 --> 0:20:30.680 if they produce the record. There's a lot that makes 0:20:30.680 --> 0:20:34.600 a record great. Again, using this because it's the best 0:20:34.600 --> 0:20:38.920 case scenario for this year, I think we can argue 0:20:38.920 --> 0:20:41.479 and debate, not much of an argue with debate. The 0:20:41.520 --> 0:20:44.360 song of the year is Kendrick Lamar not like us, right, 0:20:44.400 --> 0:20:51.080 I think me. You know, so you got Kendrick, then 0:20:51.119 --> 0:20:58.320 you got Mustard DJ on the beat, all right. Of 0:20:58.320 --> 0:21:00.280 course you got the fans, and of course there was 0:21:00.320 --> 0:21:03.280 the controversy and everything that put eyes and everything on it. 0:21:03.560 --> 0:21:08.520 But I'm sure to some extent you bring up DJ Head, 0:21:09.000 --> 0:21:11.199 So sure DJ Head had a little bit of a 0:21:11.200 --> 0:21:14.200 head nod or maybe I'm just using my imagination. There's 0:21:14.240 --> 0:21:18.399 nothing definitive, but I think Head might have had privilege 0:21:18.440 --> 0:21:21.080 to putting his ears on it a little early, right, 0:21:22.080 --> 0:21:26.000 And this was the team that said, okay, now that 0:21:26.080 --> 0:21:29.400 we're clear, it's been mixed, it's been this. Who knows 0:21:29.440 --> 0:21:31.800 if Doctor Dre heard this record. We don't know, right, 0:21:32.720 --> 0:21:37.480 Doctor Dre again a DJ right now, we can put 0:21:37.520 --> 0:21:40.600 this out. And when I tell you, some of the 0:21:40.600 --> 0:21:44.159 biggest records in Atlanta went through a filtration process a 0:21:44.160 --> 0:21:48.240 lot of times my ears included before they came out, 0:21:48.560 --> 0:21:51.280 and some of those records still play to this day. 0:21:51.600 --> 0:21:57.360