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Speaker 1: Earners. What's up.

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Speaker 3: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 3: border and families will be protected.

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Speaker 1: Sponsored by the United States Department of Homeland Security.

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Speaker 4: Going to be a very spirited conversation.

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Speaker 5: I want to build my own legacy in the winter

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Speaker 5: spirits industry.

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Speaker 2: How cost intensive was this journey.

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Speaker 1: Bank account savings, credit card alliver? It was maxed out.

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Speaker 2: How'd you get American Airlines convince them to say, look,

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Speaker 2: we need to have this inside of the arena?

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Speaker 1: I mean, Miami is a rose cultures that didn't take

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Speaker 1: a lot. I got to talk about it.

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Speaker 5: It's a big When I was there, we were arch enemies.

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Speaker 5: It was fun to go back and excuse my friends

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Speaker 5: shit on people.

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Speaker 1: What are the marketing goes by territory?

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Speaker 5: A lot of balancing the nightclub world and then catering

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Speaker 5: to the super wealthy.

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Speaker 2: Allow ethnity stakeholders to come in.

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Speaker 1: Or we're going to sell the whole thing.

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Speaker 5: I never set my goals on being the number one

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Speaker 5: black owned rose brand in the world.

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Speaker 1: No, I'm going to be the number one rose brand

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Speaker 1: the world.

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Speaker 4: Welcome back, U y l. This is going to be

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Speaker 4: a very spirited conversation, all pun intended.

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Speaker 1: Yeah you did that. Yes, yes, that's clever.

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Speaker 4: It might be the first time we ever spoke to

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Speaker 4: somebody at their own wine company. Yeah is it. We

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Speaker 4: spoke to a few people in the spirits energy, but

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Speaker 4: not wine.

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Speaker 2: No, not at this level. Yeah, I mean when you

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Speaker 2: talking about the fastest growing Yeah, it's the first.

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Speaker 4: So don A Burston, yeah, originally from Baltimore, Maryland.

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Speaker 1: Absolutely be more stand up.

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Speaker 4: Yeah yeah, so you you guys mat right.

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Speaker 2: So actually, Nicole shout out to Nicole Russell No, no,

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Speaker 2: Nicole Spence at Black Effect. He was like, Hey, Troy,

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Speaker 2: there's this guy you have to meet. He has an

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Speaker 2: amazing story. Amazing mate. She's saying, it's like in the spring.

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Speaker 2: I'm like, Nicole, you know, we got this big event

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Speaker 2: that we're doing, so we're kind of like on a

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Speaker 2: freeze right now for the interviews. But as soon as

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Speaker 2: we're done with that, let's make it happen, and so

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Speaker 2: she just kept telling me. I'm like, hey, you got

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Speaker 2: anybody you know just when we're done. Yeah, I got

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Speaker 2: this guy down here. You got to you gotta meet

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Speaker 2: and got to meet him. He went, he's from Baltimore,

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Speaker 2: he's a Clark grad. You got to meet him. It's crazy.

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Speaker 2: I'm like, all right, let's do it. And so we

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Speaker 2: finally got it on the calendar. So I'm happy that

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Speaker 2: you're here. I'm happy that the spirits are here as well. Man,

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Speaker 2: it's an impressive story and he came prepared with the

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Speaker 2: right kicks.

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Speaker 4: So so let's get into this. So you have your

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Speaker 4: own wine company, yep, this is the wine right here.

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Speaker 1: I'm that wine companyes to Rose and Rose and white

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Speaker 1: white wine right yep.

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Speaker 4: Okay, so let's rewind this story a little bit. Where

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Speaker 4: did your passion for wine come into play and how

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Speaker 4: did you go about actually becoming an entrepreneur in the space.

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Speaker 5: Yeah, so I worked in the wine and spirits industry

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Speaker 5: since two thousand and one, started back with Cavasier doing

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Speaker 5: the past the Cavastier days at the at d Rush,

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Speaker 5: which was Russell Simmons Agency. SPID did all the street

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Speaker 5: promotions in Atlanta. From there, moved over to MOA Hennessy.

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Speaker 5: At the time, it was just Moat and Hennessy as

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Speaker 5: an ambassador in Atlanta, And that was during the time

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Speaker 5: when the clubs and the city was on fire, when

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Speaker 5: the music industry was hot down there, right, So it

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Speaker 5: was like yeah, exactly, Okay, So it was the closest

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Speaker 5: thing to being in the music industry without being in it,

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Speaker 5: because listen, we've been throwing all the parties. The liquor

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Speaker 5: companies were sponsoring all the parties, and I just fell

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Speaker 5: in love with like that lifestyle, like it was business,

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Speaker 5: but it was still a lot of fun. So I

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Speaker 5: did that, then moved to Miami with them, and when

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Speaker 5: I got to Miami is when the Champagne world took over.

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Speaker 5: So it was like I worked on Clicko, I worked

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Speaker 5: on mo Ed, I worked on Don Preon. I was like, oh,

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Speaker 5: this is this is this is the move, this is

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Speaker 5: my lane. Left there and then did a stint at

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Speaker 5: Aces Spades for three years. Might have heard that America,

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Speaker 5: might have heard that, Latin America, Caribbean, Southeast United States,

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Speaker 5: and duty free and I was just like, yo, I

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Speaker 5: could just do this. Working over there with that guy

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Speaker 5: and that team. It was so entrepreneurial and it was

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Speaker 5: so breaking the convention of the wine and spirits industry

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Speaker 5: that it motivated me to want to do my own thing.

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Speaker 5: And then just being in the chance encounter in the

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Speaker 5: south of France and meeting the owner owner of a

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Speaker 5: winery talking shop with them, they said, Yo, we should

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Speaker 5: do something, and that was the genesis of it all.

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Speaker 2: Yeah, that was like a fast forward version.

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Speaker 1: Yeah.

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Speaker 2: I was like this this place in south of France.

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Speaker 2: He had santrope, this guy, yeah, Sean Carter, Right, So,

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Speaker 2: I mean how did you even get I mean, obviously

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Speaker 2: you said in early two thousand and one, you start

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Speaker 2: and you're working with Russell Simmons and his brand. But

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Speaker 2: how did you get to because it's not even LVMH

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Speaker 2: at the time.

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Speaker 5: Right, No, it has an agency for mo at Hennessy

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Speaker 5: called us Concept.

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Speaker 2: So who introduced you to them? How'd you get on

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Speaker 2: board with them?

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Speaker 1: Yeah?

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Speaker 5: So I mean I literally the job with Russell Simmons,

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Speaker 5: it sounds glamorous at d Rush was literally me handing

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Speaker 5: I woul drink tickets in the club like I was

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Speaker 5: like the promotional guy thing. And then that grew into

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Speaker 5: me managing the promotional models underneath me, and I happen

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Speaker 5: to be working for it. I was doing like six

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Speaker 5: jobs at that time. I was like working an internship

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Speaker 5: at hitcol Music Publishing, working with a local events company

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Speaker 5: called step. So I was just in the mix trying

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Speaker 5: to figure out how I was going to get on,

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Speaker 5: and I met a young lady who was the regional

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Speaker 5: marketing person for Hennessy Cognac, and she was like, I

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Speaker 5: like you, you know, I want to give you an opportunity.

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Speaker 1: And that's how that that job came about.

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Speaker 2: So, like what happens when you're in that space. The

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Speaker 2: club knows what type of knight it's going to be. Yep, right,

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Speaker 2: They'll say like, hey, we got your leisure coming. Yep,

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Speaker 2: we're going to need this many cases dollars.

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Speaker 1: Leaders coming.

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Speaker 2: Yeah, right, So like you're doing that, how is this

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Speaker 2: like three nights of the leae? Like, is this full time?

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Speaker 1: What you're doing? Yeah?

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Speaker 5: At that point it was full time in the clubs

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Speaker 5: and the lan at that time. Every night of the

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Speaker 5: week it was something to do, right. That was from

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Speaker 5: Mondays it was Tuesday, So the only night we probably

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Speaker 5: really had office like a Wednesday or SAE. So it

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Speaker 5: was it was six days a week in the streets

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Speaker 5: at the clubs. But it was a rotation. It was

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Speaker 5: the same ones every week. It was all about repetition

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Speaker 5: to get in front of people. But yeah, it was intense.

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Speaker 1: Is it commission based? No, it was a salary, okay, salary? Yeah,

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Speaker 1: it was a salary okay. Yeah.

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Speaker 4: So all right, So well what sparked you to go

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Speaker 4: from there to actually saying I'm gonna get up and

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Speaker 4: running and have my own brand.

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Speaker 5: Listen, we all had jobs where you felt like you

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Speaker 5: could do things better, right, So that inspiration from being

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Speaker 5: in a place that was super entrepreneurial, but it still

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Speaker 5: wasn't mine, right, and you get reminded of that every now,

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Speaker 5: no matter how hard you work. So I was like,

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Speaker 5: you know, I want to do my own thing. I

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Speaker 5: want to build my own legacy in the wine and

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Speaker 5: spirits industry, and this opportunity was that.

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Speaker 4: So what was the first step that you did to

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Speaker 4: to start the company?

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Speaker 1: Yeah?

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Speaker 5: So the business I had to look at what the

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Speaker 5: business proposition was, right, So, knowing I had worked on

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Speaker 5: more and mo At nectar, Rose was the number one

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Speaker 5: selling Rose champagne in the world and that consumer was

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Speaker 5: ninety eight percent black and Hispanic. And then knowing that

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Speaker 5: the leading rose still wine brand the time was Whispering

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Speaker 5: Angel and there were no real contingency of black consumers

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Speaker 5: drinking that I did. The correlation was like, listen, if

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Speaker 5: I can take ten percent of the sparkling rose consumer

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Speaker 5: and ten percent of the still rose consumer and bring

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Speaker 5: them together, then I have a business proposition.

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Speaker 4: So rose rose wine drinkers are black.

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Speaker 5: Mo at nektar, and pil rose, the one in the

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Speaker 5: clear BOTTLESE.

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Speaker 4: But thet rose my favorite. But I gonna say that's

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Speaker 4: I mean, we're drinking that's champagne. That's champagne. Right, So

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Speaker 4: when I when I think of rose, I think of champagne.

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Speaker 4: This is wine, this is wine. So rose in general

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Speaker 4: is just a varietal, right.

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Speaker 5: It just means, you know, it's made from red wine

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Speaker 5: grapes rather it be still those sparkling.

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Speaker 1: It's a different process of making it.

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Speaker 5: That's sugar dosage, that's aging and barrels and stuff for

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Speaker 5: the sparkling and then for the still. It's pretty much

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Speaker 5: just made without any oxidation to give you the bubbles.

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Speaker 4: So only black people drink rose.

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Speaker 5: I mean, listen, it's to Yeah.

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Speaker 4: Why why is that because it's red?

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Speaker 1: No, it was the marketing. I mean that that was

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Speaker 1: marketed in the red.

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Speaker 4: I'm gonna be honest with you. The red was a

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Speaker 4: great is it comes red?

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Speaker 5: Yeah, it comes red. The big thing about it was

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Speaker 5: red in the clear bottle. So before that most Rosees

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Speaker 5: were in a darker bottle. It lights up and they

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Speaker 5: put the light underneath. It was a show so you

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Speaker 5: couldn't see what was in the bottle exactly. So what's

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Speaker 5: the market? So this is a what's the market ship? Like,

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Speaker 5: how much money does that represent?

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Speaker 4: If you could say one hundred percent is done by

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Speaker 4: black people, let's just say if it's ninety eight percent,

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Speaker 4: how much money does Rose Rose make?

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Speaker 5: I would probably say it's the third biggest value generator

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Speaker 5: inside of Hennessy USA, because it's really a US based

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Speaker 5: brand as well.

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Speaker 4: It would be like Hennessy is number one, number one.

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Speaker 5: Uh, probably a tie between and this is when I

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Speaker 5: was there, probably a tie between Moed and Clicko and

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Speaker 5: then Moet Imperial was a regular sparkling and then that

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Speaker 5: would be number three.

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Speaker 1: Ye, not that white white star. It's a huge, huge

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Speaker 1: business proposition, and that was for the nightclub.

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Speaker 4: That's just pretty much for the night.

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Speaker 5: I mean it was, it was well in the beginning,

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Speaker 5: it was it was nightclub culture. Yeah, so it was

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Speaker 5: primarily sold only in nightclubs, but now retail as well.

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Speaker 2: But yeah, yeah, so I mean retil I'm glad you

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Speaker 2: said that because then, you know, I was reading twenty eleven.

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Speaker 2: Perfect time to be in Miami. Oh yeah, Lebron has

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Speaker 2: now said he's coming crazy, and so how did you

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Speaker 2: get how'd you get the arena? So it was American Airlines.

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Speaker 2: I know it's like FTX now, so how'd you get

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Speaker 2: American Airlines? Convince them to say, look, we need to

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Speaker 2: have this inside of the arena because that wasn't something

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Speaker 2: that you saw anywhere.

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Speaker 1: No, it wasn't.

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Speaker 5: And the first conversation was really about the championship celebration.

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Speaker 5: So we was already in like, oh we went in September,

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Speaker 5: we're going to like, let's prepare and there was a

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Speaker 5: rule that apparently Pat didn't let anybody talk about if

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Speaker 5: they won, So that conversation quickly changed until let's talk

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Speaker 5: about what we can do to bring like more of

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Speaker 5: a social aspect to the basketball games because in Miami

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Speaker 5: during that time, you went to the games because like

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Speaker 5: that was the club, Like did you watch the game?

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Speaker 1: Now? I was inside hide.

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Speaker 5: So you know, we want to see what could we

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Speaker 5: do to promote at that time Moet and the white

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Speaker 5: bottle mo at Ice to kind of all tie it in.

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Speaker 5: So we convinced them that we should do sell the

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Speaker 5: champagne at the bars first, and they were like, all right,

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Speaker 5: this is cool, this is going well.

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Speaker 1: We like this. They liked the vibe.

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Speaker 5: Then we did some branded cups and the next thing

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Speaker 5: you know, we had our own pop up bar and

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Speaker 5: the concourse and it was out selling every other like

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Speaker 5: bar in the arena. So you know, then we just

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Speaker 5: decided let's make this official partnership. And once they won

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Speaker 5: that year, it was game over.

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Speaker 4: So as far as the wine, where do you get

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Speaker 4: like the great? So all right, the process of making

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Speaker 4: wine is that there's grapes and they crushed the grapes

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Speaker 4: right yep. And then they have to let it sit

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Speaker 4: for a long time.

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Speaker 1: Anywhere from three to four months.

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Speaker 4: They agent.

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Speaker 5: Macerating, let it all come together in jail. Not so

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Speaker 5: much age agent is like usually a year, two years.

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Speaker 5: We don't know, so it's a look quicker than that, all.

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Speaker 4: Right, you have your own farm or you just outsource

300
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Speaker 4: it to Like, so we have.

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Speaker 1: A winery partner.

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Speaker 5: So there's a vineyard in the south of France and

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Speaker 5: santral Pai that we work with exclusively. They produce their

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Speaker 5: own label, primarily in France, and then we work with

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Speaker 5: them to get a style of wine that we wanted

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Speaker 5: full effect.

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Speaker 4: Today they make like gallons of wine. Yeah, they and

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Speaker 4: then they.

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Speaker 1: Ship it to you. Yeah.

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Speaker 4: Is it is this proprietary to you this taste or

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Speaker 4: do they.

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Speaker 5: Well, everything in like wine making typically is blending process, right,

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Speaker 5: and it changes every year because some years harvest is

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Speaker 5: better than others.

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Speaker 1: It's very volatile industry.

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Speaker 5: So you try to get a style of wine and

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Speaker 5: then you try to make that style every year. But

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Speaker 5: it's never going to be exactly the same. It's impossible

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Speaker 5: unless you're making it in a factory.

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Speaker 4: So what makes wine so like one of the like

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Speaker 4: I'm not a wine console, but like Lebron, Yeah, they

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Speaker 4: have like wine cellars and it's like some bottles wear

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Speaker 4: like a fifty thousand dollars. Like what makes wine high class?

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Speaker 4: What makes some wine better than other wines, like how

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Speaker 4: do you gauge that?

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Speaker 5: So France is heavily regulated in how they classify their

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Speaker 5: vineyards and winery and tehwah. So when you go to

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Speaker 5: like Burgundy and Bordeaux, those are like premium some of

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Speaker 5: them are premium wineries. Small production like how long did

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Speaker 5: they age? How do they taste after they age? So

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Speaker 5: all of that sort of thing adds into what puts

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Speaker 5: the value to wine and scarcity.

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Speaker 1: I mean it's a commodity.

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Speaker 5: So if you have a great vintage and they only

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Speaker 5: produce a thousand bottles ten years from now, those thousand

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Speaker 5: bottles could be worth ten thousand dollars a bottle per se.

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Speaker 2: So santral Pe comes up in the story. Yeah did

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Speaker 2: you know that going in? Or is this like as

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00:14:36,560 --> 00:14:39,800
Speaker 2: you're traveling doing the other brands, you're starting to see

340
00:14:40,160 --> 00:14:42,680
Speaker 2: and you're learning from where they're going and now, so

341
00:14:42,920 --> 00:14:46,239
Speaker 2: how did santral Pe come into the So the mix puff.

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Speaker 5: Had that line and I need a girl, right they

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00:14:48,360 --> 00:14:50,320
Speaker 5: ever been to Central Pey? So I literally took that

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00:14:50,400 --> 00:14:53,480
Speaker 5: as the reason to go there for my birthday, right, crazy,

345
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Speaker 5: like never.

346
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Speaker 1: Been, I'm going.

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Speaker 5: But when you go and doing that era, that's when

348
00:14:57,680 --> 00:14:59,560
Speaker 5: puffing all them over there every summer sort of energy

349
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Speaker 5: again was I'm crazy, was just like, yo, this is

350
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Speaker 5: the best place on earth. So whenever I had the

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Speaker 5: chance to get back to France or Paris for work,

352
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Speaker 5: I would be lying my way back down the south

353
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Speaker 5: and it just became like my place.

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Speaker 1: So I fell in love with the place.

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Speaker 5: And part of that lifestyle in that place is rose wine.

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Speaker 4: So all right, so you get the contract to get

357
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Speaker 4: the wine from from France and then you put it

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Speaker 4: in your bottles.

359
00:15:26,040 --> 00:15:28,960
Speaker 5: Yep, you know it's all about everything's battled, production, label

360
00:15:28,960 --> 00:15:29,560
Speaker 5: it for you and all that.

361
00:15:29,640 --> 00:15:30,000
Speaker 1: Everything.

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Speaker 4: All right, So where are you selling it? And stores are?

363
00:15:34,120 --> 00:15:34,320
Speaker 1: Yeah?

364
00:15:34,680 --> 00:15:36,360
Speaker 5: I mean right now we're up to about a thousand

365
00:15:36,360 --> 00:15:38,560
Speaker 5: points of distribution. But when you first started, when I

366
00:15:38,600 --> 00:15:41,920
Speaker 5: first started, literally four hotels in Miami, you just hand

367
00:15:41,960 --> 00:15:42,520
Speaker 5: in hand like one.

368
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Speaker 1: Yeah.

369
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Speaker 5: I just want to tell everybody I had relationships with

370
00:15:44,480 --> 00:15:46,080
Speaker 5: from you know, the years in the industry and say, yeah,

371
00:15:46,080 --> 00:15:48,280
Speaker 5: I got this rose and you know, the good ones

372
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Speaker 5: were like, all right, we like you, We're going we're

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Speaker 5: gonna give it a shot. It don't sell le's on you,

374
00:15:51,680 --> 00:15:52,520
Speaker 5: but we'll give it a shot.

375
00:15:52,560 --> 00:15:55,040
Speaker 1: Did you tell them it was yours. Yeah, yeah, yeah.

376
00:15:55,080 --> 00:15:56,120
Speaker 4: So how'd you get it to sell?

377
00:15:57,080 --> 00:15:59,080
Speaker 5: I mean Miami is a rose cultures that didn't take

378
00:15:59,080 --> 00:16:01,360
Speaker 5: a lot, right, it was just like you're in Chance, Yeah,

379
00:16:01,400 --> 00:16:03,600
Speaker 5: you're in the w hotel and just go. I mean

380
00:16:03,640 --> 00:16:05,520
Speaker 5: one thing we did do that other people weren't doing

381
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Speaker 5: is because we were produced in Sancho pe Is.

382
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Speaker 1: We put that.

383
00:16:08,560 --> 00:16:10,360
Speaker 5: You know how they list wine, it would say Lafette

384
00:16:10,400 --> 00:16:12,920
Speaker 5: Rose Sancho Pey. So most people that were in and

385
00:16:12,960 --> 00:16:15,160
Speaker 5: out of the W in the Satai hotels in Miami

386
00:16:15,200 --> 00:16:18,520
Speaker 5: had been to Central Pey, So that was something that automatically.

387
00:16:19,520 --> 00:16:22,000
Speaker 1: Resonate with them. Absolutely tastes of the culture. Yeah. So

388
00:16:22,200 --> 00:16:23,000
Speaker 1: the Frette.

389
00:16:24,320 --> 00:16:27,360
Speaker 2: Nice name, I know what it means? Why you landed

390
00:16:27,360 --> 00:16:27,560
Speaker 2: on that?

391
00:16:27,760 --> 00:16:28,000
Speaker 1: Yeah?

392
00:16:28,040 --> 00:16:30,760
Speaker 5: So La Fete do Rose, the full formal name means

393
00:16:30,760 --> 00:16:33,360
Speaker 5: the Rose Party. So for us, the tagline is a

394
00:16:33,440 --> 00:16:36,600
Speaker 5: party and everyone's invited. Because typically in wine in general

395
00:16:37,000 --> 00:16:41,960
Speaker 5: has been very exclusive and not inclusive, right, so we

396
00:16:42,000 --> 00:16:45,920
Speaker 5: wanted to create a brand that was definitely bringing everyone

397
00:16:46,120 --> 00:16:48,840
Speaker 5: into it, right, black, white, Chinese, gay, straight, whatever, it

398
00:16:48,840 --> 00:16:50,760
Speaker 5: didn't matter. Which just like yo, we like Rose. So

399
00:16:50,760 --> 00:16:52,840
Speaker 5: it's more of a lifestyle play than it is a

400
00:16:52,880 --> 00:16:54,680
Speaker 5: wine play. Like we could have gone with the typical

401
00:16:55,160 --> 00:16:57,720
Speaker 5: you know, blah blah blah chateau vine, you know whatever,

402
00:16:57,840 --> 00:16:59,840
Speaker 5: like that didn't resonate with any of us. We wanted

403
00:16:59,840 --> 00:17:01,560
Speaker 5: to know that would definitely pop and then we could

404
00:17:01,920 --> 00:17:02,960
Speaker 5: you know, bring to life.

405
00:17:03,840 --> 00:17:06,240
Speaker 1: Yeah, so this is the entrepreneurial journey, right, Yeah.

406
00:17:06,280 --> 00:17:08,080
Speaker 2: And one of the things that people you hearing their

407
00:17:08,160 --> 00:17:10,800
Speaker 2: stories is that you know, I spent my last to

408
00:17:10,800 --> 00:17:11,720
Speaker 2: get this off the ground.

409
00:17:11,800 --> 00:17:14,040
Speaker 1: Yeah, what was that like for you? Like?

410
00:17:14,080 --> 00:17:18,040
Speaker 2: How costs intensive? Was this journey from obviously being in

411
00:17:18,080 --> 00:17:22,000
Speaker 2: Sancho Pei to having tastings to having finally figure out

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00:17:22,000 --> 00:17:24,480
Speaker 2: the bottling and I guess at the beginning the marketing

413
00:17:24,520 --> 00:17:26,879
Speaker 2: of it. I mean that's one of your strongholds. How

414
00:17:26,960 --> 00:17:28,560
Speaker 2: cash and chances possively everything.

415
00:17:28,640 --> 00:17:30,800
Speaker 5: So to that point, I took my last, I emptied

416
00:17:30,840 --> 00:17:35,600
Speaker 5: out for one kge, I dipped into pension funds, bank accounts, savings,

417
00:17:35,640 --> 00:17:37,919
Speaker 5: credit cards, all of it was maxed out to make

418
00:17:38,000 --> 00:17:40,359
Speaker 5: this dream happen because you have to pay for it,

419
00:17:40,680 --> 00:17:43,320
Speaker 5: regardless of sould of not. Like you basically put your

420
00:17:43,400 --> 00:17:46,200
Speaker 5: order in for wine now and you'll get it in March.

421
00:17:46,800 --> 00:17:48,480
Speaker 5: So there wasn't something I could like pick up and

422
00:17:48,520 --> 00:17:50,720
Speaker 5: decide like next month, like I need to get five

423
00:17:50,720 --> 00:17:52,600
Speaker 5: thousand bottles. They were like, no, you want five thousand,

424
00:17:52,640 --> 00:17:53,879
Speaker 5: you need to pay for all of it now.

425
00:17:54,640 --> 00:17:57,040
Speaker 4: So you said, you're in a thousand stores? Now thousand

426
00:17:57,080 --> 00:17:59,359
Speaker 4: stores now, so how'd you get into stores? How'd you

427
00:17:59,440 --> 00:17:59,840
Speaker 4: scale that?

428
00:18:00,080 --> 00:18:00,280
Speaker 1: Yeah?

429
00:18:00,280 --> 00:18:03,399
Speaker 5: I mean listen to Pandemic was a blessing for us

430
00:18:03,520 --> 00:18:05,760
Speaker 5: as a brand because that's the point that everybody slowed

431
00:18:05,800 --> 00:18:08,920
Speaker 5: down and they started to watch and you know, racial

432
00:18:09,000 --> 00:18:11,800
Speaker 5: injustice movements and George Floyd and everyone started wanted to

433
00:18:11,840 --> 00:18:15,160
Speaker 5: support black brands. And at that moment, we just took off.

434
00:18:15,320 --> 00:18:17,200
Speaker 5: The brand took off and we put put you know,

435
00:18:17,280 --> 00:18:19,399
Speaker 5: the pedal to the metal and kept going. So that

436
00:18:19,600 --> 00:18:22,600
Speaker 5: got the attention of the retailers and you know, these

437
00:18:22,640 --> 00:18:25,640
Speaker 5: big corporations that wanted to support black owned and minority

438
00:18:25,680 --> 00:18:28,880
Speaker 5: own brands, and they gave us the foot in the door.

439
00:18:29,600 --> 00:18:31,240
Speaker 5: A lot of that has started to go away, but

440
00:18:31,359 --> 00:18:33,600
Speaker 5: we were able to maintain our sales and volume to

441
00:18:33,680 --> 00:18:36,399
Speaker 5: stay there when these initiatives start to, you know, dwindle

442
00:18:36,440 --> 00:18:37,000
Speaker 5: down a little bit.

443
00:18:37,440 --> 00:18:40,760
Speaker 2: What is some of the course associated with obviously creating

444
00:18:41,119 --> 00:18:44,440
Speaker 2: a luxury line of wine right, Like, obviously you said,

445
00:18:44,480 --> 00:18:46,320
Speaker 2: if I want five thousand bolleles, I gotta pay for that.

446
00:18:46,840 --> 00:18:48,680
Speaker 1: But those five thousand botels.

447
00:18:48,440 --> 00:18:51,320
Speaker 2: Have to be stored somewhere, right, so they have to

448
00:18:51,320 --> 00:18:53,399
Speaker 2: be transported. So like, what are some of those costs

449
00:18:53,480 --> 00:18:56,480
Speaker 2: that most people don't even think of that associated with

450
00:18:56,560 --> 00:18:57,000
Speaker 2: this business?

451
00:18:57,200 --> 00:18:59,160
Speaker 5: Yeah, I mean, first and for almost again, the goods

452
00:18:59,200 --> 00:19:00,919
Speaker 5: to cost, the goods soul with the bottle to glass,

453
00:19:01,000 --> 00:19:04,880
Speaker 5: the cork, the label, the paper, the wine itself. Then

454
00:19:04,920 --> 00:19:07,920
Speaker 5: there's getting it from France on a container to the

455
00:19:08,040 --> 00:19:11,840
Speaker 5: United States. Then there's the custom import fees, duty taxes

456
00:19:11,840 --> 00:19:14,040
Speaker 5: you got to pay once it lands. Then there's the

457
00:19:14,119 --> 00:19:18,520
Speaker 5: storage at whatever warehouse you select. Then if you don't

458
00:19:18,520 --> 00:19:20,560
Speaker 5: have a big distributor, because there's a three tier system,

459
00:19:20,600 --> 00:19:22,960
Speaker 5: which means we basically can't sell direct to consumers. We

460
00:19:23,040 --> 00:19:25,760
Speaker 5: have to sell to a distributor that distributed then cells

461
00:19:25,800 --> 00:19:28,160
Speaker 5: to a retailer. That retailer didn't sells to the consumer,

462
00:19:28,280 --> 00:19:30,639
Speaker 5: and everybody takes that cut along the way. You got

463
00:19:30,720 --> 00:19:32,840
Speaker 5: to figure out how to then convince them to buy it.

464
00:19:33,080 --> 00:19:35,200
Speaker 5: But if they not buying the product, you just paying

465
00:19:35,240 --> 00:19:37,679
Speaker 5: those storage fees along the way. And some of them

466
00:19:37,720 --> 00:19:40,000
Speaker 5: may say you pay for trucking or shipping to get

467
00:19:40,040 --> 00:19:41,640
Speaker 5: it towards so then that's another cost.

468
00:19:41,520 --> 00:19:42,040
Speaker 1: On top of it.

469
00:19:42,760 --> 00:19:45,320
Speaker 2: So that I mean, that's a lot of people taking money. Yeah,

470
00:19:45,440 --> 00:19:48,080
Speaker 2: so that's why the bottles cost so much.

471
00:19:48,200 --> 00:19:50,600
Speaker 5: Yeah, well, I mean, listen, everybody wants typically twenty five

472
00:19:50,640 --> 00:19:52,720
Speaker 5: to thirty percent minimum along the way.

473
00:19:54,680 --> 00:19:59,200
Speaker 4: Profit margin, profit margin, So like, how much would it

474
00:19:59,280 --> 00:20:00,840
Speaker 4: cost to start operation like this?

475
00:20:01,280 --> 00:20:03,840
Speaker 1: Like, ooh, the right way?

476
00:20:05,240 --> 00:20:08,359
Speaker 5: I mean when we officially launched in twenty nineteen, it

477
00:20:08,520 --> 00:20:12,280
Speaker 5: was a million dollars in inventory alan and that was.

478
00:20:12,280 --> 00:20:12,920
Speaker 1: Without the marketing.

479
00:20:12,960 --> 00:20:14,080
Speaker 4: And that's not marketing anything like that.

480
00:20:14,240 --> 00:20:16,000
Speaker 5: No, that was just the inventory and getting it here

481
00:20:16,040 --> 00:20:18,040
Speaker 5: and all that stuff. I would probably say, effectively the

482
00:20:18,119 --> 00:20:20,160
Speaker 5: right way of a million and a half two million,

483
00:20:20,920 --> 00:20:21,800
Speaker 5: and that's playing small.

484
00:20:22,680 --> 00:20:25,920
Speaker 4: What about marketing out? What kind of marketing do you do?

485
00:20:26,480 --> 00:20:29,080
Speaker 5: Now we're doing all digital, we're starting to come out

486
00:20:29,080 --> 00:20:31,040
Speaker 5: of that now they experience when the events are coming back.

487
00:20:31,119 --> 00:20:33,560
Speaker 5: But primarily during the pandemic, it was it was digital ads.

488
00:20:33,640 --> 00:20:35,520
Speaker 5: It was a lot of influence of marketing. Everyone was

489
00:20:35,560 --> 00:20:37,240
Speaker 5: at home, so we could just send bottles of people

490
00:20:38,000 --> 00:20:39,920
Speaker 5: and they would post. But for us, we try to

491
00:20:39,960 --> 00:20:43,000
Speaker 5: immerse people in the lifestyle of what we think santrape

492
00:20:43,240 --> 00:20:44,959
Speaker 5: is and what we want people to feel when they

493
00:20:45,080 --> 00:20:48,560
Speaker 5: experience the product. So we take cues from spirit brands.

494
00:20:48,600 --> 00:20:50,040
Speaker 5: We think they do it best in terms of like

495
00:20:50,160 --> 00:20:52,040
Speaker 5: how they activate. We don't want to operate like a

496
00:20:52,119 --> 00:20:54,879
Speaker 5: wine brand. So wine dinners are cool, but like that's no,

497
00:20:55,359 --> 00:20:57,000
Speaker 5: that's not a lot of fun. It's fun to some people,

498
00:20:57,040 --> 00:20:58,920
Speaker 5: but we want to immerse you in it. So it's

499
00:20:58,920 --> 00:21:01,080
Speaker 5: going to be parties, it's going to be festivals, it's

500
00:21:01,080 --> 00:21:03,399
Speaker 5: going to be f one, it's going to be all

501
00:21:03,440 --> 00:21:04,840
Speaker 5: those things that are really a part of like the

502
00:21:04,960 --> 00:21:07,040
Speaker 5: dope things that are happening in the culture.

503
00:21:07,240 --> 00:21:08,239
Speaker 1: We want effect to be there.

504
00:21:08,359 --> 00:21:10,800
Speaker 4: What kind of what kind of influences did you like

505
00:21:10,960 --> 00:21:12,160
Speaker 4: having your influencer marketing?

506
00:21:12,359 --> 00:21:15,720
Speaker 5: Yeah, initially it was it was whoever, like whoever had

507
00:21:15,720 --> 00:21:18,119
Speaker 5: a large follower, to be honest with you, but it

508
00:21:18,200 --> 00:21:21,159
Speaker 5: was also people that were posting wine or champagne brands.

509
00:21:21,480 --> 00:21:23,520
Speaker 5: And then we got lucky with you know, people like Mellow.

510
00:21:23,840 --> 00:21:26,080
Speaker 5: He put us on his show during the pandemic.

511
00:21:26,560 --> 00:21:27,320
Speaker 4: He has a podcast.

512
00:21:27,840 --> 00:21:30,159
Speaker 1: He had a YouTube series called What's in Your Glass?

513
00:21:30,560 --> 00:21:33,600
Speaker 4: Oh oh, well, he like interviews people. Yeah, yeah, he

514
00:21:33,720 --> 00:21:35,800
Speaker 4: put you on, he puts your product in, he put

515
00:21:35,880 --> 00:21:36,680
Speaker 4: us on, he put me on.

516
00:21:36,800 --> 00:21:37,560
Speaker 1: So he and I talked.

517
00:21:37,600 --> 00:21:40,240
Speaker 5: He's from Baltimore, so we got connected through his manager

518
00:21:40,400 --> 00:21:42,359
Speaker 5: and yeah, yeah, we got we got put on through

519
00:21:42,400 --> 00:21:44,760
Speaker 5: that and then Michael Strahan talked about it. A friend

520
00:21:44,760 --> 00:21:47,520
Speaker 5: of a friend got him the product, d Nice out

521
00:21:47,560 --> 00:21:49,560
Speaker 5: of a battle doing his Instagram live. So it was

522
00:21:49,560 --> 00:21:51,280
Speaker 5: a lot of good things, Like it just started happening

523
00:21:51,480 --> 00:21:53,840
Speaker 5: in a good way. So we had people reaching out

524
00:21:53,880 --> 00:21:55,400
Speaker 5: and then we were reaching out to people as well.

525
00:21:55,680 --> 00:21:59,520
Speaker 1: Yeah, I gotta I gotta talk about it. Yeah there.

526
00:21:59,600 --> 00:22:03,000
Speaker 2: Yeah, Yeah, couple things. First of all, you're the regional director. Yeah,

527
00:22:03,040 --> 00:22:07,080
Speaker 2: so I want to know what you know that role encompasses.

528
00:22:07,600 --> 00:22:11,080
Speaker 2: But also obviously we saw that LVA mats a company

529
00:22:11,160 --> 00:22:15,040
Speaker 2: that you know, yeah, has now fifty of Ace and Spade.

530
00:22:15,520 --> 00:22:17,479
Speaker 2: Now were the second part was were you there at

531
00:22:17,480 --> 00:22:20,080
Speaker 2: that point or did you help, I guess kind of

532
00:22:20,119 --> 00:22:21,880
Speaker 2: facilitate the relationship between the two brands.

533
00:22:22,040 --> 00:22:23,280
Speaker 1: No, I mean when we were when I was there,

534
00:22:23,320 --> 00:22:24,080
Speaker 1: we were arch enemies.

535
00:22:24,160 --> 00:22:26,440
Speaker 5: So when I was at Don Preon, Ace was an enemy,

536
00:22:26,480 --> 00:22:28,399
Speaker 5: and when I was at ACE eight, Don Prenon was

537
00:22:28,400 --> 00:22:31,360
Speaker 5: the enemy. So it was no playing in the sandbox whatsoever. Yeah,

538
00:22:32,400 --> 00:22:35,240
Speaker 5: but what we did see what I what I saw

539
00:22:35,320 --> 00:22:38,560
Speaker 5: once I got to ACE is that the young consumer

540
00:22:38,760 --> 00:22:41,640
Speaker 5: had no affinity for Don Prenon the way they did

541
00:22:41,800 --> 00:22:44,600
Speaker 5: for As and Spades. So if you're LVMH, you have

542
00:22:44,720 --> 00:22:47,040
Speaker 5: great product in Don Preon, that's your technical vay, but

543
00:22:47,200 --> 00:22:50,520
Speaker 5: your consumer is aging out right, and ACE was grabbing

544
00:22:50,560 --> 00:22:55,040
Speaker 5: that young rich consumer around the world like India, Asia.

545
00:22:56,000 --> 00:22:58,320
Speaker 5: You buy like they were going to Ace in the

546
00:22:58,400 --> 00:23:01,760
Speaker 5: club where their parents might been drinking Don Prenon. So

547
00:23:02,000 --> 00:23:04,080
Speaker 5: I think that's if I had to make a hypothesis,

548
00:23:04,119 --> 00:23:05,600
Speaker 5: that's what Elvi made saw the future.

549
00:23:05,640 --> 00:23:06,959
Speaker 1: It wasn't right now.

550
00:23:07,160 --> 00:23:09,800
Speaker 5: It's like, Okay, these young guys aren't picking Don Preon,

551
00:23:09,840 --> 00:23:12,080
Speaker 5: They're picking Ace. But the experience was great. Like I said,

552
00:23:12,080 --> 00:23:15,800
Speaker 5: it was super entrepreneurial, like Daz that ran the whole

553
00:23:15,840 --> 00:23:19,240
Speaker 5: operation over there. It was very much like Yo Beach street,

554
00:23:19,640 --> 00:23:22,000
Speaker 5: break convention, break the rules, how do we get this done?

555
00:23:22,040 --> 00:23:23,440
Speaker 1: And that was kind of like our directive.

556
00:23:23,680 --> 00:23:24,960
Speaker 5: But it was a lot of work because for me,

557
00:23:25,080 --> 00:23:28,200
Speaker 5: coming from the LVMHE side at the time, it was

558
00:23:28,280 --> 00:23:30,080
Speaker 5: easy to get in the door, right, But when I

559
00:23:30,119 --> 00:23:32,600
Speaker 5: got to ACE, some of those same doors were like, yeah,

560
00:23:32,640 --> 00:23:34,320
Speaker 5: I don't know, we don't really have that crowd here,

561
00:23:34,320 --> 00:23:34,480
Speaker 5: And I.

562
00:23:34,560 --> 00:23:36,080
Speaker 1: Just be like, what was that? What does that mean?

563
00:23:37,080 --> 00:23:39,280
Speaker 1: I don't think that crowd doesn't make money? Yeah, exactly right.

564
00:23:39,359 --> 00:23:41,200
Speaker 5: So it was a lot of trying to convince some

565
00:23:41,359 --> 00:23:44,280
Speaker 5: of the old guard that this was a real champagne.

566
00:23:44,920 --> 00:23:47,240
Speaker 5: The bottle is goal for a reason to stand out,

567
00:23:47,359 --> 00:23:47,840
Speaker 5: and it worked.

568
00:23:47,880 --> 00:23:49,440
Speaker 1: So it was it was it was fun. It was

569
00:23:49,480 --> 00:23:52,560
Speaker 1: fun to go back and excuse my friend shit on people.

570
00:23:53,200 --> 00:23:53,280
Speaker 4: Right.

571
00:23:53,320 --> 00:23:54,879
Speaker 5: They'd be like, oh, yeah, you was talking shit. And

572
00:23:54,960 --> 00:23:57,760
Speaker 5: now now fast forward three years. That same company that

573
00:23:57,840 --> 00:23:59,920
Speaker 5: you was holding and how Praise owns fifty percent of

574
00:24:00,040 --> 00:24:03,080
Speaker 5: that brand, right, so how do you feel about it?

575
00:24:03,160 --> 00:24:03,280
Speaker 1: Now?

576
00:24:04,400 --> 00:24:07,399
Speaker 2: I'm a good byttle drinking so I know. Some of

577
00:24:07,440 --> 00:24:11,720
Speaker 2: the role was marketing goals for each territory. Yeah, which

578
00:24:11,800 --> 00:24:14,480
Speaker 2: is interesting, right, So you you had what were the

579
00:24:14,520 --> 00:24:15,639
Speaker 2: areas that you were responsible for.

580
00:24:15,720 --> 00:24:16,920
Speaker 1: So Southeast United States?

581
00:24:17,040 --> 00:24:21,240
Speaker 5: Yeah, Latin America being more of like Cuba, Dominican Republic,

582
00:24:21,320 --> 00:24:23,840
Speaker 5: et cetera, and Duty Free Zone.

583
00:24:24,080 --> 00:24:26,800
Speaker 1: So what like, what are the marketing goals by territory?

584
00:24:26,880 --> 00:24:28,640
Speaker 2: Like, give me an example of something that we're work

585
00:24:28,680 --> 00:24:31,280
Speaker 2: in Southeast obviously the United States, and then all right.

586
00:24:31,359 --> 00:24:33,560
Speaker 1: This is what we're going to do for the duty

587
00:24:33,600 --> 00:24:34,480
Speaker 1: free zones. Yeah.

588
00:24:34,480 --> 00:24:36,320
Speaker 5: I mean, for instance, I use Miami as example. There

589
00:24:36,480 --> 00:24:38,480
Speaker 5: was two aspects to Miami. That was the club life.

590
00:24:38,640 --> 00:24:40,680
Speaker 5: For sure, you got to make sure aces popping and

591
00:24:40,800 --> 00:24:43,760
Speaker 5: live and all those places like that, But it was

592
00:24:43,760 --> 00:24:45,200
Speaker 5: also how do you get in front of hot network

593
00:24:45,280 --> 00:24:48,680
Speaker 5: individuals and settings that they want to be a part of.

594
00:24:48,880 --> 00:24:50,560
Speaker 5: Watches was a big way. We did a lot of

595
00:24:50,640 --> 00:24:54,520
Speaker 5: Watch partnership dinners and parties. Yachts and boat shows was

596
00:24:54,520 --> 00:24:56,800
Speaker 5: another way. So you have to really when you get

597
00:24:56,800 --> 00:24:59,040
Speaker 5: to the high network individual and marketing, you got to

598
00:24:59,040 --> 00:25:00,840
Speaker 5: go to their touch points. You can't just be one

599
00:25:00,840 --> 00:25:02,320
Speaker 5: of those brands like I'm gonna do it my way,

600
00:25:02,840 --> 00:25:06,080
Speaker 5: especially for a brand like ACE, like let me ingratiate

601
00:25:06,160 --> 00:25:08,359
Speaker 5: myself in your world first before.

602
00:25:08,160 --> 00:25:09,879
Speaker 1: We you know, come in and kicking down the door.

603
00:25:09,960 --> 00:25:12,400
Speaker 5: So it was a lot of balancing the nightclub world

604
00:25:12,960 --> 00:25:16,040
Speaker 5: and then catering to the super wealthy in their sort

605
00:25:16,040 --> 00:25:18,840
Speaker 5: of environments, which is a hard balancing act, right because

606
00:25:19,320 --> 00:25:21,000
Speaker 5: most people think of ACE as the club brand. So

607
00:25:21,080 --> 00:25:23,760
Speaker 5: it was a lot of hurdles to overcome with convincing

608
00:25:23,800 --> 00:25:25,040
Speaker 5: people otherwise.

609
00:25:25,160 --> 00:25:28,960
Speaker 4: Speaking of nightclub, nobody drinks wine in the club, so.

610
00:25:29,280 --> 00:25:33,120
Speaker 5: They will soon, But that's the days in the US

611
00:25:33,200 --> 00:25:35,520
Speaker 5: they don't drink it. You can go to nightclubs in

612
00:25:36,119 --> 00:25:37,920
Speaker 5: France and south of France and Paris and you'll see

613
00:25:37,920 --> 00:25:39,840
Speaker 5: people drinking rose wine at nighttime in the club.

614
00:25:40,760 --> 00:25:42,359
Speaker 1: Okay, Yeah, it's a cultural thing.

615
00:25:42,480 --> 00:25:45,240
Speaker 5: Like wine has a lot a long way to go

616
00:25:45,359 --> 00:25:47,240
Speaker 5: here in the States in terms of marketing, and that's

617
00:25:47,280 --> 00:25:50,440
Speaker 5: primarily because the gatekeepers for wine and the psalms and

618
00:25:50,480 --> 00:25:52,119
Speaker 5: all that have put so much fuss on it. Right,

619
00:25:52,240 --> 00:25:53,720
Speaker 5: So you and I we go to club. If I

620
00:25:53,800 --> 00:25:56,239
Speaker 5: can't put iceq benef it's not cold enough, or if

621
00:25:56,240 --> 00:25:57,760
Speaker 5: I have to you know, sniff and squirrel like, you

622
00:25:57,800 --> 00:25:58,920
Speaker 5: can be like, yah, I'm not doing all that. I'm

623
00:25:58,920 --> 00:25:59,960
Speaker 5: trying to have fun. Let me get busy.

624
00:26:00,600 --> 00:26:02,600
Speaker 1: So for us, we like, let's break convention. You drinking

625
00:26:02,600 --> 00:26:02,919
Speaker 1: how you want.

626
00:26:02,920 --> 00:26:04,560
Speaker 5: If you want, gonna make a rose margarita with that

627
00:26:04,680 --> 00:26:07,120
Speaker 5: and some some Don Julio or tequila brand.

628
00:26:07,200 --> 00:26:09,879
Speaker 4: Go ahead, so tequila wine.

629
00:26:10,160 --> 00:26:12,480
Speaker 5: Yeah, so we have a rose margarita, which is basically,

630
00:26:12,800 --> 00:26:15,400
Speaker 5: you know, four parts of rose wine and one part tequila.

631
00:26:15,800 --> 00:26:16,919
Speaker 1: Shake it up, it's crazy.

632
00:26:17,880 --> 00:26:22,000
Speaker 4: Okay, Well, in America, nobody's really drinking wine back, so

633
00:26:23,560 --> 00:26:25,200
Speaker 4: and I would assume that that's a big part of

634
00:26:25,280 --> 00:26:31,639
Speaker 4: the revenue stream for alcohol. But every alcohol, tequila, you

635
00:26:31,800 --> 00:26:37,200
Speaker 4: name it, champagne, all of the alcohols have huge profit

636
00:26:37,280 --> 00:26:38,280
Speaker 4: margins in nightclubs.

637
00:26:38,680 --> 00:26:40,320
Speaker 5: Yeah, but Tito's is the number one selling back in

638
00:26:40,359 --> 00:26:43,440
Speaker 5: the world and probably ten percent of that business in nightclubs.

639
00:26:44,880 --> 00:26:46,639
Speaker 4: A lot of people drink Tito's in clubs.

640
00:26:46,480 --> 00:26:46,840
Speaker 1: Now, they do.

641
00:26:46,960 --> 00:26:49,359
Speaker 5: But when I'm ice work on Belvedere too, you couldn't

642
00:26:49,400 --> 00:26:51,840
Speaker 5: pay a nightclub owner to serve Titos because for them

643
00:26:51,880 --> 00:26:54,080
Speaker 5: it was like, get that cheap shit out of there whatever,

644
00:26:54,080 --> 00:26:54,520
Speaker 5: you know what I mean?

645
00:26:54,640 --> 00:26:57,399
Speaker 1: Right, But now you look at tito sales, what is it?

646
00:26:57,480 --> 00:27:00,800
Speaker 5: Three million cases a year, maybe four I can guarantee

647
00:27:00,800 --> 00:27:03,840
Speaker 5: you ninety percent of that is coming from retail or bars,

648
00:27:04,320 --> 00:27:05,639
Speaker 5: not excluding clubs, you know what I mean.

649
00:27:05,720 --> 00:27:08,120
Speaker 4: So you're saying you don't need clubs to survive by

650
00:27:08,160 --> 00:27:13,080
Speaker 4: no means? So who All right? So what's the average client?

651
00:27:13,160 --> 00:27:17,119
Speaker 4: Somebody as just having wine at dinner. So for Rose, no,

652
00:27:17,240 --> 00:27:24,400
Speaker 4: So typically Rose has been more outdoorsy, brunchy, warm weather spots.

653
00:27:25,160 --> 00:27:27,040
Speaker 5: We're now starting to see the shift as we push

654
00:27:27,119 --> 00:27:31,720
Speaker 5: for like ski season, you know at Operate Ski sort

655
00:27:31,760 --> 00:27:33,359
Speaker 5: of things like that, and then just every day like

656
00:27:33,400 --> 00:27:35,399
Speaker 5: you're starting to see more people drink wine at dinner

657
00:27:35,680 --> 00:27:38,000
Speaker 5: or even at home than you would have four or

658
00:27:38,000 --> 00:27:38,600
Speaker 5: five years ago.

659
00:27:39,400 --> 00:27:41,480
Speaker 1: This is true. Yeah, I thinking about my own house.

660
00:27:44,119 --> 00:27:44,680
Speaker 1: This is true.

661
00:27:44,760 --> 00:27:48,840
Speaker 2: So yeah, man, how because you said you were doing

662
00:27:49,080 --> 00:27:52,639
Speaker 2: I think a thousand different locations you have right now?

663
00:27:52,720 --> 00:27:54,760
Speaker 1: Now, how do we get to that point? Right?

664
00:27:54,760 --> 00:27:56,480
Speaker 2: You started with one obviously, but how do we scale

665
00:27:56,520 --> 00:27:58,760
Speaker 2: so fast? I think in twenty twenty one you the

666
00:27:59,520 --> 00:27:59,919
Speaker 2: fast the.

667
00:28:00,440 --> 00:28:04,000
Speaker 1: Fastest growing rose, fastest growing imported rose in the country. Yeah.

668
00:28:05,080 --> 00:28:06,080
Speaker 1: How Yeah?

669
00:28:06,080 --> 00:28:08,119
Speaker 5: I mean listen again, like I said, when the momentum

670
00:28:08,200 --> 00:28:10,359
Speaker 5: hit for us, like we were on the phones, we

671
00:28:10,440 --> 00:28:12,360
Speaker 5: were presenting to the buyers from you know these big

672
00:28:12,480 --> 00:28:16,920
Speaker 5: chain stores, you know, hotels and resorts in Miami, let's

673
00:28:16,920 --> 00:28:18,080
Speaker 5: go get in front of them, like, look at all

674
00:28:18,119 --> 00:28:20,800
Speaker 5: the momentum we have because you know again the Miami

675
00:28:21,160 --> 00:28:23,280
Speaker 5: Texas well, I say, Florida, Texas and maybe one of

676
00:28:23,359 --> 00:28:26,080
Speaker 5: us stay with the only place is open post pandemic

677
00:28:26,160 --> 00:28:28,160
Speaker 5: that everyone was rushing to. So we were just creating

678
00:28:28,160 --> 00:28:30,440
Speaker 5: that critical mass in those cities and out there and

679
00:28:30,480 --> 00:28:32,000
Speaker 5: putting people in front of the brand and say, yo,

680
00:28:32,040 --> 00:28:33,960
Speaker 5: look at all this press, look at our graham, Look

681
00:28:33,960 --> 00:28:35,440
Speaker 5: who was holding us up? You know, all that sort

682
00:28:35,480 --> 00:28:38,840
Speaker 5: of thing that gets people to even say yes. So

683
00:28:38,880 --> 00:28:40,720
Speaker 5: there's a lot of pitching, a lot of selling, a

684
00:28:40,760 --> 00:28:42,640
Speaker 5: lot of selling not in the sense of beating the street,

685
00:28:42,640 --> 00:28:44,280
Speaker 5: but a lot of selling in terms of presenting to

686
00:28:44,400 --> 00:28:48,280
Speaker 5: decision makers to get these national distribution deals like a

687
00:28:48,400 --> 00:28:51,240
Speaker 5: one hotel, an addition hotel, a Hiatt hotel group.

688
00:28:51,440 --> 00:28:54,520
Speaker 1: It's a lot of those meetings. So do you have

689
00:28:54,640 --> 00:28:57,360
Speaker 1: red barn, red Wine's coming? Yeah?

690
00:28:57,840 --> 00:29:00,440
Speaker 4: Man, So right now you have the Blanco and the Rose. Yeah,

691
00:29:00,680 --> 00:29:03,240
Speaker 4: and the red wine is coming. Red Wine's coming out

692
00:29:03,240 --> 00:29:05,760
Speaker 4: of the bloc on a rose. Which one is it

693
00:29:05,840 --> 00:29:06,440
Speaker 4: better seller?

694
00:29:07,200 --> 00:29:07,360
Speaker 1: Oh?

695
00:29:07,440 --> 00:29:09,400
Speaker 5: We just we just launched the white wine as a

696
00:29:09,840 --> 00:29:12,400
Speaker 5: thank you last year, so this is the first four

697
00:29:12,480 --> 00:29:13,520
Speaker 5: year that's going to be in production.

698
00:29:14,240 --> 00:29:15,400
Speaker 1: But it's different occasions, right.

699
00:29:15,680 --> 00:29:18,160
Speaker 5: You have some places that don't take you know, Rose

700
00:29:18,360 --> 00:29:21,320
Speaker 5: as serious and they'll go for the white first. Or

701
00:29:21,360 --> 00:29:24,160
Speaker 5: you have some people that are huge savon Blanc fans,

702
00:29:24,200 --> 00:29:27,160
Speaker 5: they'll go for the white first. So if you look

703
00:29:27,200 --> 00:29:29,440
Speaker 5: at the Rose category, and I mean the wine category

704
00:29:29,480 --> 00:29:33,120
Speaker 5: in general. White wine is by far bigger seller than rose. Overall,

705
00:29:33,320 --> 00:29:36,360
Speaker 5: Rose sales are probably six to nine percent of total

706
00:29:36,440 --> 00:29:39,400
Speaker 5: table wine sales in the United States period. White wine

707
00:29:39,520 --> 00:29:42,800
Speaker 5: is like twenty seven to thirty percent. So the growth

708
00:29:42,840 --> 00:29:45,360
Speaker 5: potential is bigger on the white wine from a business

709
00:29:45,520 --> 00:29:48,280
Speaker 5: economic standpoint than it is on a rose. Biggest, bigger

710
00:29:48,320 --> 00:29:48,960
Speaker 5: piece of the pies.

711
00:29:50,600 --> 00:29:54,920
Speaker 2: Yes, you said, the pandemic obviously escalated and elevated the

712
00:29:55,000 --> 00:29:59,760
Speaker 2: brand May twenty twenty one. I know you were one

713
00:29:59,760 --> 00:30:03,360
Speaker 2: of the first to take, you know, a payment from

714
00:30:03,480 --> 00:30:07,400
Speaker 2: Constellation Brands. Can explain to who Constellation Brands is and

715
00:30:07,920 --> 00:30:10,600
Speaker 2: why did they choose you to invest in Obviously we

716
00:30:10,680 --> 00:30:13,800
Speaker 2: know with the pandemic and obviously social unrest that happened.

717
00:30:13,920 --> 00:30:16,360
Speaker 2: You know, companies will committing money to brands. How'd you

718
00:30:16,440 --> 00:30:17,959
Speaker 2: go about, you know, getting them involved?

719
00:30:18,280 --> 00:30:21,960
Speaker 5: Yeah, so our Constellation is drinks giant, probably the number

720
00:30:22,000 --> 00:30:25,680
Speaker 5: two wine company in the world. They also distributing own

721
00:30:25,960 --> 00:30:28,200
Speaker 5: Corona beer in the United States, but also some of

722
00:30:28,280 --> 00:30:31,040
Speaker 5: your favorite brands like Kim Crawford Earners.

723
00:30:31,080 --> 00:30:31,520
Speaker 1: What's going on?

724
00:30:31,800 --> 00:30:36,360
Speaker 2: Listen, eylu is relaunching, revamping, retooling, that's why we're creating

725
00:30:36,480 --> 00:30:39,200
Speaker 2: a new educational experience that's more expansive.

726
00:30:39,360 --> 00:30:40,160
Speaker 1: Shoty, tell what we.

727
00:30:40,160 --> 00:30:43,320
Speaker 4: Got, Yes, twenty twenty three, we got a lot. It's

728
00:30:43,360 --> 00:30:45,480
Speaker 4: still a lot planning for you guys. So you know

729
00:30:45,600 --> 00:30:49,480
Speaker 4: that eyou already includes monthly financial planning calls with me,

730
00:30:49,640 --> 00:30:52,760
Speaker 4: book club calls with Troy, real estate calls with MG.

731
00:30:52,880 --> 00:30:56,800
Speaker 4: The mortgage got access to the Home Buying Blueprint. Volume one,

732
00:30:57,040 --> 00:31:00,800
Speaker 4: Volume two, part of the revamp will include twenty seven

733
00:31:00,920 --> 00:31:05,080
Speaker 4: local chapters from across the United States, live interactive teaching

734
00:31:05,280 --> 00:31:09,760
Speaker 4: hands on not just pre recorded videos, plus fifteen brand

735
00:31:09,880 --> 00:31:11,000
Speaker 4: new curriculums.

736
00:31:11,320 --> 00:31:15,640
Speaker 1: The biggest just got bigger. Head over to eyl university

737
00:31:15,800 --> 00:31:20,280
Speaker 1: dot com. That's EYL you n I V E R

738
00:31:20,880 --> 00:31:23,320
Speaker 1: s I t Y dot com.

739
00:31:24,080 --> 00:31:27,040
Speaker 5: See, I've never heard of that. Prisoner Wine is none

740
00:31:27,040 --> 00:31:29,640
Speaker 5: of one of their brands. But that conversation really came

741
00:31:29,640 --> 00:31:31,880
Speaker 5: about once the announcement came out. You know, again, the

742
00:31:31,960 --> 00:31:34,719
Speaker 5: community is everything. People were just hitting me and two

743
00:31:34,760 --> 00:31:39,200
Speaker 5: people in particular have relationships with executives at Constellation, so

744
00:31:39,320 --> 00:31:42,719
Speaker 5: that gave me, i think, a quicker intro to the system.

745
00:31:43,240 --> 00:31:45,000
Speaker 5: So when we sat down and talked, it was all

746
00:31:45,040 --> 00:31:48,080
Speaker 5: about what do you see for the brand? Where do

747
00:31:48,120 --> 00:31:49,680
Speaker 5: you think it's going to be in three to five years.

748
00:31:49,720 --> 00:31:51,600
Speaker 5: It was never an immediate thing. It was like, we

749
00:31:51,640 --> 00:31:54,160
Speaker 5: want to understand your vision, what you're trying to accomplish.

750
00:31:54,200 --> 00:31:56,920
Speaker 5: And for me, again, it was disrupting the rose industry

751
00:31:57,000 --> 00:31:59,200
Speaker 5: and the wine industry to bring more people of color

752
00:31:59,240 --> 00:32:01,360
Speaker 5: into it. Right, my thing from day one, like how

753
00:32:01,400 --> 00:32:04,960
Speaker 5: to this is a multi billion dollar industry and we

754
00:32:05,040 --> 00:32:08,560
Speaker 5: don't really own a lot of it. So they understood

755
00:32:08,600 --> 00:32:10,840
Speaker 5: their journey and then they also understood the like listen,

756
00:32:10,960 --> 00:32:12,960
Speaker 5: you have a vision and you have a niche, like

757
00:32:13,080 --> 00:32:16,280
Speaker 5: you're bringing new consumers into the Rose space. So there

758
00:32:16,320 --> 00:32:17,960
Speaker 5: was a lot of conversation about that in the future

759
00:32:17,960 --> 00:32:19,520
Speaker 5: of the brand. But it was it was a long process.

760
00:32:19,520 --> 00:32:23,080
Speaker 5: It's like a nine month due diligence negotiation process.

761
00:32:23,640 --> 00:32:27,280
Speaker 2: They allocated you can correct me from they said they

762
00:32:27,280 --> 00:32:28,840
Speaker 2: were going to allocate is it one hundred million to

763
00:32:29,840 --> 00:32:32,120
Speaker 2: brands one hundred million over ten years, over ten years

764
00:32:32,160 --> 00:32:35,360
Speaker 2: to ten years to owners of wine companies who were

765
00:32:35,400 --> 00:32:36,480
Speaker 2: African American.

766
00:32:36,320 --> 00:32:39,120
Speaker 5: Spirits, spirit wine and spirits people of color, their owned

767
00:32:39,640 --> 00:32:42,400
Speaker 5: alcoholic beverage brands put it that way, Yeah, and so

768
00:32:42,520 --> 00:32:43,040
Speaker 5: what just.

769
00:32:43,080 --> 00:32:43,920
Speaker 1: A nine month process.

770
00:32:44,040 --> 00:32:46,040
Speaker 2: How many I mean you had the percentage of that

771
00:32:46,200 --> 00:32:48,000
Speaker 2: that's pretty shock ninety eight percent of the people who

772
00:32:48,040 --> 00:32:51,160
Speaker 2: consume rose looked like us. How many people were even

773
00:32:51,240 --> 00:32:54,480
Speaker 2: in the running for or even wherewhere that this was

774
00:32:54,480 --> 00:32:56,320
Speaker 2: actually taking place and they could have taken advantage of it.

775
00:32:56,720 --> 00:32:58,400
Speaker 5: Who's the good question? I'm not even sure about that.

776
00:32:58,480 --> 00:33:01,240
Speaker 5: I'm not even sure. But listen, I think the hard

777
00:33:01,320 --> 00:33:04,640
Speaker 5: part for all these companies that announce venture opportunities is

778
00:33:04,800 --> 00:33:07,440
Speaker 5: are we ready as a people that own the business?

779
00:33:07,520 --> 00:33:07,640
Speaker 1: Right?

780
00:33:08,600 --> 00:33:10,480
Speaker 5: I don't necessarily think I was ready when I started

781
00:33:10,520 --> 00:33:12,760
Speaker 5: the conversation. I had great advisors that got me ready

782
00:33:12,800 --> 00:33:16,080
Speaker 5: throughout the process. But due diligence is a weak and

783
00:33:16,120 --> 00:33:18,000
Speaker 5: out process, a lot of it, right, So, I don't

784
00:33:18,000 --> 00:33:20,720
Speaker 5: think a lot of us understand what it takes to

785
00:33:20,800 --> 00:33:23,360
Speaker 5: get to that point. What do your financials look like?

786
00:33:23,760 --> 00:33:25,600
Speaker 5: What do your projections look like? Your balance and your

787
00:33:25,640 --> 00:33:28,960
Speaker 5: income statement? Like, that's a learning process in itself. So

788
00:33:29,200 --> 00:33:31,120
Speaker 5: I think a lot of people have businesses. But when

789
00:33:31,160 --> 00:33:32,800
Speaker 5: you get to that point and someone's going to give

790
00:33:32,840 --> 00:33:35,280
Speaker 5: you money and invest in you, like, that's a whole

791
00:33:35,360 --> 00:33:38,960
Speaker 5: different thing. Beyond is your battle pretty and you know

792
00:33:39,120 --> 00:33:41,560
Speaker 5: that sort of thing, right, So I think that's been

793
00:33:41,600 --> 00:33:43,240
Speaker 5: a challenge for a lot of these companies. Why you

794
00:33:43,320 --> 00:33:45,640
Speaker 5: haven't seen so many announcements because for me, it's not

795
00:33:45,760 --> 00:33:49,760
Speaker 5: really I think the challenges it shouldn't be ventures in

796
00:33:49,880 --> 00:33:52,240
Speaker 5: terms of investing in brands that are already doing well.

797
00:33:52,400 --> 00:33:56,200
Speaker 5: It should be incubation for our community. And I think

798
00:33:56,240 --> 00:33:59,120
Speaker 5: that's where it's kind of misguided and should be redirected.

799
00:34:00,640 --> 00:34:04,040
Speaker 4: So what's your plans on scaling, Like, how do you

800
00:34:04,600 --> 00:34:07,200
Speaker 4: take it to the next level? Is it through influencer marketing?

801
00:34:07,320 --> 00:34:10,000
Speaker 4: Is it through just you know, hitting the pavement?

802
00:34:11,080 --> 00:34:12,960
Speaker 1: Yeah, I mean there's a couple of ways. Right.

803
00:34:13,000 --> 00:34:15,080
Speaker 5: The thing for us is we are being very cautious

804
00:34:15,200 --> 00:34:18,399
Speaker 5: of scaling too fast, right because we can go get

805
00:34:19,239 --> 00:34:22,120
Speaker 5: four thousand more doors tomorrow, but if the product's not

806
00:34:22,200 --> 00:34:24,480
Speaker 5: pulling out the door, then you're discontinued.

807
00:34:24,520 --> 00:34:25,960
Speaker 1: So what did you really do it for us? Right?

808
00:34:26,000 --> 00:34:28,120
Speaker 5: So we're trying to be very strategic and looking at

809
00:34:28,560 --> 00:34:30,680
Speaker 5: DMAs of how we go to market, so we don't

810
00:34:30,680 --> 00:34:32,960
Speaker 5: look at a whole state, like for instance, in New York,

811
00:34:32,960 --> 00:34:37,600
Speaker 5: we're looking at Brooklyn and then Lower Manhattan restaurants, bars,

812
00:34:37,680 --> 00:34:39,720
Speaker 5: and then our community is in Bookly has been supporting

813
00:34:39,800 --> 00:34:42,400
Speaker 5: us since day one. When we look at somewhere like Texas,

814
00:34:43,000 --> 00:34:46,120
Speaker 5: it may not be downtown Dallas Highland Park area, it

815
00:34:46,239 --> 00:34:48,399
Speaker 5: may be Frisco where more of us live.

816
00:34:48,840 --> 00:34:50,480
Speaker 1: You know, they have a little bit more money.

817
00:34:50,520 --> 00:34:52,680
Speaker 5: So we're really breaking it down that way and doing

818
00:34:52,880 --> 00:34:55,320
Speaker 5: deep dives in those areas with influencers that live in

819
00:34:55,360 --> 00:35:00,360
Speaker 5: those areas, marketing campaigns in those areas where it be digital, surprise,

820
00:35:00,400 --> 00:35:02,759
Speaker 5: even radio to rest your radio, and the markets are

821
00:35:02,760 --> 00:35:03,319
Speaker 5: working as well.

822
00:35:04,080 --> 00:35:06,160
Speaker 2: It's part of the marketing com I know, like there's

823
00:35:06,200 --> 00:35:10,000
Speaker 2: companies that just deliver the one like Drizzly is a

824
00:35:10,080 --> 00:35:12,399
Speaker 2: company that I know that you do. Is that part

825
00:35:12,440 --> 00:35:14,239
Speaker 2: of the marketing plan too, Like we're gonna rather than

826
00:35:14,280 --> 00:35:16,399
Speaker 2: having to be in the stores, we'll just actually put

827
00:35:16,440 --> 00:35:18,359
Speaker 2: it on a company like Drizzly and get it out

828
00:35:18,360 --> 00:35:18,719
Speaker 2: to the people.

829
00:35:18,840 --> 00:35:20,319
Speaker 5: Yeah, but you're still in a distribution because the way

830
00:35:20,400 --> 00:35:23,400
Speaker 5: Drizzly works is they use the stores in their areas

831
00:35:23,440 --> 00:35:26,000
Speaker 5: their delivery mechanisms. So if you're not available and you

832
00:35:26,120 --> 00:35:27,279
Speaker 5: go in Drizzly, you can put it in the name

833
00:35:27,280 --> 00:35:29,239
Speaker 5: of the product and say sorry, not available in your area.

834
00:35:29,520 --> 00:35:31,759
Speaker 5: But we did use the research of saying all right,

835
00:35:31,800 --> 00:35:36,440
Speaker 5: where's Drizzly's big markets and cross references against the areas

836
00:35:36,480 --> 00:35:37,560
Speaker 5: we want to be in and say we need to

837
00:35:37,640 --> 00:35:40,640
Speaker 5: have a consolidation of stores there so if someone goes

838
00:35:40,640 --> 00:35:41,800
Speaker 5: on Drizzly they can actually get it.

839
00:35:42,120 --> 00:35:42,399
Speaker 1: Are there?

840
00:35:42,560 --> 00:35:46,040
Speaker 2: So what are some cities, like like looking forward into

841
00:35:46,080 --> 00:35:48,440
Speaker 2: the future, what are some cities or targets that.

842
00:35:48,560 --> 00:35:53,200
Speaker 5: You have that you're not in right now? I mean,

843
00:35:53,280 --> 00:35:55,640
Speaker 5: we're in thirty four markets, but are we really in them? No,

844
00:35:55,800 --> 00:35:58,359
Speaker 5: So we have pockets a lot of it based upon

845
00:35:58,440 --> 00:36:01,279
Speaker 5: some of the hotel chains that we have agreements with

846
00:36:01,440 --> 00:36:04,040
Speaker 5: that we rushed those markets ahead of time. We certainly

847
00:36:04,040 --> 00:36:07,000
Speaker 5: could dive deeper in LA We certainly could dive deeper

848
00:36:07,040 --> 00:36:09,440
Speaker 5: in New York City alone, like we our presence here

849
00:36:09,680 --> 00:36:12,000
Speaker 5: is small, strong, but small. I mean this is the

850
00:36:12,080 --> 00:36:14,759
Speaker 5: number one selling rose market in the United States for

851
00:36:14,880 --> 00:36:18,000
Speaker 5: seven months out the year. So you know, we definitely

852
00:36:18,040 --> 00:36:19,120
Speaker 5: got to crack New York City.

853
00:36:19,320 --> 00:36:21,800
Speaker 2: And you said throughout the year, So seven months, so

854
00:36:22,800 --> 00:36:24,759
Speaker 2: what months of those? Like, how does that happen?

855
00:36:24,840 --> 00:36:27,239
Speaker 5: Usually you start playing in New York February March, it

856
00:36:27,320 --> 00:36:31,320
Speaker 5: kicks off September when it starts get October and it gets.

857
00:36:31,160 --> 00:36:33,279
Speaker 2: Cold when it gets cold to people don't drinking rose.

858
00:36:33,800 --> 00:36:35,160
Speaker 5: In the past, they have, they're starting to change, but

859
00:36:35,239 --> 00:36:37,640
Speaker 5: typically no buyers won't even bring in a new rose

860
00:36:37,880 --> 00:36:38,360
Speaker 5: in October.

861
00:36:38,520 --> 00:36:41,759
Speaker 1: I won't even thinking that, So you know, you got

862
00:36:41,840 --> 00:36:42,879
Speaker 1: to be here in New York to win.

863
00:36:43,600 --> 00:36:47,360
Speaker 5: Then Florida for sure, Chicago's the big rose market, so

864
00:36:47,400 --> 00:36:49,440
Speaker 5: we're going to crack that, and then Texas and Califoria.

865
00:36:49,440 --> 00:36:51,399
Speaker 5: I mean all the major markets for sure, but it's

866
00:36:51,440 --> 00:36:52,920
Speaker 5: just how deep do you go inside of them?

867
00:36:53,480 --> 00:36:55,600
Speaker 1: We got to stop going to places without happened.

868
00:36:58,080 --> 00:36:59,959
Speaker 4: So what about over.

869
00:37:00,840 --> 00:37:04,239
Speaker 5: Yeah, so we again through partnerships with hotels. We have

870
00:37:04,320 --> 00:37:08,680
Speaker 5: a national partnership, global partnership with Soho House, so the

871
00:37:08,760 --> 00:37:10,839
Speaker 5: white wine will be in all the Soho houses here

872
00:37:10,880 --> 00:37:12,960
Speaker 5: in the United States and in the UK and the

873
00:37:13,000 --> 00:37:15,920
Speaker 5: rest of the world. We are sold at our winery

874
00:37:15,960 --> 00:37:18,560
Speaker 5: in a couple spots in France. But next year we're

875
00:37:18,600 --> 00:37:20,319
Speaker 5: going to go deep because again, if you're talking about

876
00:37:20,320 --> 00:37:21,640
Speaker 5: lifestyle and what we want to be a part of,

877
00:37:21,719 --> 00:37:23,279
Speaker 5: we need to be a mikonos. We need to be

878
00:37:23,320 --> 00:37:25,520
Speaker 5: in a visa everywhere all of us are going and traveling.

879
00:37:25,560 --> 00:37:29,319
Speaker 5: Every year, you should show up and see Lafette there. Now,

880
00:37:29,520 --> 00:37:31,360
Speaker 5: one of the things that I've read that you do

881
00:37:31,600 --> 00:37:34,800
Speaker 5: is you doliate proceeds. Yeah, don't really see that too often.

882
00:37:34,960 --> 00:37:38,000
Speaker 2: Yeah, is that something that you intentionally went into the

883
00:37:38,040 --> 00:37:42,320
Speaker 2: business saying, like, I want to give back because you

884
00:37:42,360 --> 00:37:44,279
Speaker 2: know that's just part of my DNA and who I am.

885
00:37:44,480 --> 00:37:46,640
Speaker 1: Yeah, what did that come about?

886
00:37:47,480 --> 00:37:48,359
Speaker 2: And how is that going?

887
00:37:48,520 --> 00:37:48,719
Speaker 1: Yeah?

888
00:37:49,000 --> 00:37:51,120
Speaker 5: So for me again, I love travel right, man, Like

889
00:37:51,200 --> 00:37:53,200
Speaker 5: I love traveling. I know what travel did to me

890
00:37:53,280 --> 00:37:55,479
Speaker 5: and changed my life, traveling around the world with Moah

891
00:37:55,480 --> 00:37:57,680
Speaker 5: Hennessy and post college and all that stuff. So I

892
00:37:57,760 --> 00:37:59,960
Speaker 5: knew I wanted to give that same opportunity to kick

893
00:38:00,040 --> 00:38:02,960
Speaker 5: kids earlier and kids that may never have the opportunity.

894
00:38:03,080 --> 00:38:04,840
Speaker 5: Like for me, it didn't happen till I was twenty

895
00:38:04,880 --> 00:38:07,040
Speaker 5: four to twenty five. But you talk to a lot

896
00:38:07,080 --> 00:38:09,360
Speaker 5: of my coworkers or coworkers in corporate America, they've been

897
00:38:09,360 --> 00:38:12,320
Speaker 5: traveling since they was twelve, fifteen, sixteen. They have a

898
00:38:12,400 --> 00:38:14,920
Speaker 5: circuit they go through every summer with their friends. And

899
00:38:15,000 --> 00:38:18,240
Speaker 5: I wanted to give our kids, our community that experience.

900
00:38:18,360 --> 00:38:21,240
Speaker 5: So there's an organization called All Abroad and they actually

901
00:38:21,280 --> 00:38:24,160
Speaker 5: take underserved kids from Atlanta and now in Baltimore on

902
00:38:24,320 --> 00:38:27,200
Speaker 5: trips in high school. They just came back from Kenya.

903
00:38:27,239 --> 00:38:29,440
Speaker 5: It was about ten kids, and we want to expand

904
00:38:29,480 --> 00:38:31,439
Speaker 5: that because the more we can expose our kids beyond

905
00:38:31,520 --> 00:38:34,880
Speaker 5: their neighborhood, block, city, state, we just all become better people.

906
00:38:34,960 --> 00:38:38,719
Speaker 5: And it makes some better business people, better students, better doctors, lawyers, whatever,

907
00:38:38,719 --> 00:38:41,080
Speaker 5: because now they have a global perspective on how things work.

908
00:38:41,800 --> 00:38:42,239
Speaker 1: But it's hard.

909
00:38:42,239 --> 00:38:44,680
Speaker 5: I mean, listen, you have to commit to actually giving

910
00:38:44,760 --> 00:38:46,680
Speaker 5: money from sales, whether you're getting those sales or not.

911
00:38:46,760 --> 00:38:47,760
Speaker 1: I can't tell it the organization.

912
00:38:47,800 --> 00:38:50,239
Speaker 5: I'm gonna give you fifty one hundred thousand dollars and

913
00:38:50,239 --> 00:38:51,640
Speaker 5: then the end of the year say sorry, I didn't

914
00:38:51,680 --> 00:38:53,000
Speaker 5: get the sales. I can't do it that. I mean,

915
00:38:53,040 --> 00:38:57,680
Speaker 5: that's unfair. So we we purposely a lot money that

916
00:38:57,800 --> 00:38:59,640
Speaker 5: has to go to those organizations because we believe in

917
00:38:59,640 --> 00:39:00,239
Speaker 5: them so much.

918
00:39:01,600 --> 00:39:06,040
Speaker 4: What about expanding outside of wine? Have you thought about that?

919
00:39:06,800 --> 00:39:10,640
Speaker 5: Yeah, I'm probably gonna do a sparkling wine, not a

920
00:39:10,760 --> 00:39:13,759
Speaker 5: champagne because it's not producing champagne. And then mescal is

921
00:39:13,800 --> 00:39:17,879
Speaker 5: my favorite. So I'm looking at some mescow propositions right now. First,

922
00:39:17,880 --> 00:39:19,919
Speaker 5: I got to get this to the point where there's

923
00:39:19,960 --> 00:39:22,040
Speaker 5: an exit and then we'll roll to the next one.

924
00:39:22,680 --> 00:39:25,280
Speaker 2: That's crazy, you said, accident, and I was staying to myself. Obviously,

925
00:39:25,360 --> 00:39:27,480
Speaker 2: you build a brand, and we just came from ace

926
00:39:27,560 --> 00:39:29,440
Speaker 2: and we saw them get the center of the owned. Boy,

927
00:39:29,880 --> 00:39:31,600
Speaker 2: is that something that's on the board, like, as soon

928
00:39:31,640 --> 00:39:33,279
Speaker 2: as we build this brand to a certain point, because

929
00:39:33,280 --> 00:39:35,719
Speaker 2: a lot of times we create businesses, a lot of

930
00:39:35,760 --> 00:39:37,799
Speaker 2: people create them to sell them at some point. Yeah,

931
00:39:38,440 --> 00:39:40,080
Speaker 2: is that the vision for your brand that we're gonna

932
00:39:40,080 --> 00:39:42,920
Speaker 2: build it to some point We're gonna allow equity stakeholders

933
00:39:42,960 --> 00:39:44,319
Speaker 2: to come in, or we're going to sell the whole

934
00:39:44,320 --> 00:39:44,840
Speaker 2: thing compility.

935
00:39:45,400 --> 00:39:47,120
Speaker 1: If the numbers right, you can get the whole thing.

936
00:39:49,600 --> 00:39:52,600
Speaker 1: But certainly, I think the mistake a lot of us making.

937
00:39:52,719 --> 00:39:55,680
Speaker 5: Certainly, you know, our older parents whatever, when they had business,

938
00:39:55,719 --> 00:39:57,799
Speaker 5: they held them to him forever and they don't really

939
00:39:57,840 --> 00:39:59,960
Speaker 5: think about the exit. But we can create generational wealth

940
00:40:00,280 --> 00:40:03,000
Speaker 5: with a sale, then we can all go do something

941
00:40:03,040 --> 00:40:04,480
Speaker 5: else and flip it and more business.

942
00:40:04,520 --> 00:40:06,719
Speaker 1: So for me, this is a tough business. It's tough

943
00:40:06,760 --> 00:40:07,040
Speaker 1: as hell.

944
00:40:07,120 --> 00:40:10,040
Speaker 5: So if I can exit healthy, get some money and

945
00:40:10,080 --> 00:40:12,640
Speaker 5: then go flip that into some other things whatnot. But yeah,

946
00:40:12,680 --> 00:40:16,640
Speaker 5: we're selling. To answer your question, sure, we're definitely selling.

947
00:40:17,360 --> 00:40:20,719
Speaker 4: When you started this, did you ever reach out did

948
00:40:20,760 --> 00:40:22,880
Speaker 4: you get any help from the people at Asus Spade or.

949
00:40:23,239 --> 00:40:26,600
Speaker 5: I never asked your connect No. I mean, let me

950
00:40:26,960 --> 00:40:28,800
Speaker 5: just let's be honest about it, Like what am I

951
00:40:28,840 --> 00:40:31,759
Speaker 5: going to go? Jay, I'm launching a Rose brand?

952
00:40:31,760 --> 00:40:32,440
Speaker 1: Will you help me? Like?

953
00:40:32,760 --> 00:40:35,640
Speaker 5: We never really had that, right, But we never had

954
00:40:35,680 --> 00:40:38,040
Speaker 5: that sort of interaction like that hierarchy there is like

955
00:40:38,200 --> 00:40:39,759
Speaker 5: desiree is is it right?

956
00:40:39,840 --> 00:40:42,120
Speaker 1: So I certainly wasn't going to be like, yo, can

957
00:40:42,120 --> 00:40:44,360
Speaker 1: you help me with the Rose? You knew her? We

958
00:40:44,520 --> 00:40:48,920
Speaker 1: had one Yeah, yeah, yeah.

959
00:40:48,840 --> 00:40:50,400
Speaker 5: The boss right, But I mean it just wasn't It

960
00:40:50,520 --> 00:40:51,840
Speaker 5: was just one of those things where I wanted to

961
00:40:51,920 --> 00:40:55,960
Speaker 5: do it on my own without that because I also

962
00:40:55,960 --> 00:40:58,719
Speaker 5: didn't want it to be a celebrity brand, right, So

963
00:40:58,880 --> 00:41:00,680
Speaker 5: that was another reason why I did and look at

964
00:41:00,719 --> 00:41:02,480
Speaker 5: that from the outset, I wanted to I wanted to

965
00:41:02,520 --> 00:41:05,160
Speaker 5: be a brand that was truly really built by an

966
00:41:05,160 --> 00:41:06,280
Speaker 5: industry veteran.

967
00:41:07,320 --> 00:41:11,480
Speaker 4: Do celebrity brands have less credibility in the like spirit world?

968
00:41:11,719 --> 00:41:14,840
Speaker 4: Like are they looked at as like oh this is

969
00:41:15,200 --> 00:41:17,960
Speaker 4: not credible because a celebrity owns it.

970
00:41:18,640 --> 00:41:21,120
Speaker 5: No, but I think that's become the cookie cutter approach,

971
00:41:21,239 --> 00:41:22,720
Speaker 5: Like everybody now there, who's your celebrity?

972
00:41:22,719 --> 00:41:24,719
Speaker 1: You're like, damn you don't. Could you taste it first?

973
00:41:25,000 --> 00:41:27,759
Speaker 1: Everybody I got back in the s. Yeah, and then

974
00:41:27,800 --> 00:41:28,680
Speaker 1: a lot of them don't work.

975
00:41:28,719 --> 00:41:30,759
Speaker 5: I think, you know, we all see the successes and

976
00:41:30,880 --> 00:41:33,440
Speaker 5: think like it's a recipe in a formula, and sometimes

977
00:41:33,480 --> 00:41:35,520
Speaker 5: it just isn't like that. There's been a lot of

978
00:41:35,560 --> 00:41:37,000
Speaker 5: celebrity failures out there as well.

979
00:41:37,160 --> 00:41:39,279
Speaker 4: So let me ask you this as a French name

980
00:41:40,239 --> 00:41:44,000
Speaker 4: that has well previously, I don't think it has on

981
00:41:44,120 --> 00:41:47,920
Speaker 4: these bottles, but it has the locations of frank Acheope,

982
00:41:48,120 --> 00:41:52,640
Speaker 4: ye went automatically expect it was owned by somebody black. Right,

983
00:41:53,440 --> 00:41:56,560
Speaker 4: But you're doing interviews, so obviously you're you're in the forefronte.

984
00:41:57,880 --> 00:42:00,200
Speaker 4: Do you ever think did you ever think about out

985
00:42:00,360 --> 00:42:02,359
Speaker 4: not putting yourself out there, because a lot of times,

986
00:42:02,560 --> 00:42:06,319
Speaker 4: unfortunately it's like once we realize something is black, it's

987
00:42:06,440 --> 00:42:07,040
Speaker 4: will tow too.

988
00:42:07,200 --> 00:42:07,239
Speaker 2: No.

989
00:42:07,400 --> 00:42:11,680
Speaker 4: Well, two things happen. The white people classified as black

990
00:42:11,760 --> 00:42:15,480
Speaker 4: brand and even some black people might look at it

991
00:42:15,680 --> 00:42:16,279
Speaker 4: a different way.

992
00:42:16,440 --> 00:42:16,640
Speaker 1: Yeah.

993
00:42:17,800 --> 00:42:20,239
Speaker 4: So but then on the other side, you could put

994
00:42:20,280 --> 00:42:23,440
Speaker 4: you get support a black business, right like Carmelo, and

995
00:42:23,560 --> 00:42:25,959
Speaker 4: he probably did that because you're from Baltimore, you're black.

996
00:42:26,280 --> 00:42:28,799
Speaker 4: It's like, okay, he's black, he has a one. Why

997
00:42:28,920 --> 00:42:31,480
Speaker 4: not show him love. So it's it can go either way.

998
00:42:32,120 --> 00:42:34,600
Speaker 4: But I can see how, you know, being labeled as

999
00:42:34,680 --> 00:42:38,480
Speaker 4: like a black business a black brand can be harmful.

1000
00:42:38,680 --> 00:42:41,360
Speaker 1: Yeah. So in the beginning, though I did not in

1001
00:42:41,480 --> 00:42:42,239
Speaker 1: my PR team.

1002
00:42:42,520 --> 00:42:44,400
Speaker 5: The PR team is like adamant that I get out

1003
00:42:44,440 --> 00:42:47,320
Speaker 5: there and talk about myself being the owner and founder

1004
00:42:47,360 --> 00:42:49,080
Speaker 5: because I had no interest. I wanted the product to

1005
00:42:49,120 --> 00:42:51,080
Speaker 5: live on itself for that very reason. I didn't want

1006
00:42:51,120 --> 00:42:53,480
Speaker 5: it to be stigmatized as like a black on brand,

1007
00:42:53,520 --> 00:42:55,080
Speaker 5: and we deal with that to this day. So I

1008
00:42:55,160 --> 00:42:57,400
Speaker 5: tell everybody, yes, it's owned by a black person, but

1009
00:42:57,440 --> 00:42:58,800
Speaker 5: it's not only for black people. And I have to

1010
00:42:58,800 --> 00:43:01,000
Speaker 5: say that because everyone's like black Rose. I'm just like,

1011
00:43:01,480 --> 00:43:03,239
Speaker 5: come on, you know what I mean, Like, no, it's

1012
00:43:03,239 --> 00:43:05,480
Speaker 5: a luxury rose from the south of France, from sanchol

1013
00:43:05,520 --> 00:43:07,279
Speaker 5: Paid that's owned by a black man, So.

1014
00:43:07,400 --> 00:43:08,440
Speaker 1: You totally get that.

1015
00:43:10,160 --> 00:43:12,960
Speaker 5: I think the challenging part was to make sure that

1016
00:43:13,120 --> 00:43:15,520
Speaker 5: it did look and feel luxury right, because you could

1017
00:43:15,520 --> 00:43:18,520
Speaker 5: say you're a high end luxury wine. So for us,

1018
00:43:18,560 --> 00:43:20,880
Speaker 5: it was it was important that all everything about it

1019
00:43:21,280 --> 00:43:24,600
Speaker 5: felt like the competitive set. So you can never say

1020
00:43:25,400 --> 00:43:27,479
Speaker 5: all but that's less than. There's nothing less than about

1021
00:43:27,480 --> 00:43:29,000
Speaker 5: this product. We can go tot totoe with the best

1022
00:43:29,040 --> 00:43:30,600
Speaker 5: of them. And I never set my goals on being

1023
00:43:30,640 --> 00:43:33,560
Speaker 5: the number one black owned Rose brand in the world.

1024
00:43:33,600 --> 00:43:35,359
Speaker 5: Now I want to be the number one Rose brand

1025
00:43:35,360 --> 00:43:36,120
Speaker 5: in the world period.

1026
00:43:38,440 --> 00:43:42,160
Speaker 2: Yeah, I mean so the white one obviously, and you

1027
00:43:42,200 --> 00:43:44,799
Speaker 2: said you're going into red. I'm just trying to think

1028
00:43:44,880 --> 00:43:47,920
Speaker 2: now like you're putting you have the PR team yep.

1029
00:43:48,360 --> 00:43:48,480
Speaker 1: Right.

1030
00:43:49,480 --> 00:43:52,560
Speaker 2: We obviously know you're the owner who's coming up with

1031
00:43:52,920 --> 00:43:55,080
Speaker 2: the ideas for expansion. Who's a part of the team

1032
00:43:55,520 --> 00:43:59,919
Speaker 2: that that has helped this ro so fast and such

1033
00:44:00,040 --> 00:44:02,279
Speaker 2: a short time, right because we're talking maybe three to

1034
00:44:02,360 --> 00:44:05,400
Speaker 2: four years. So who's the people that are around you

1035
00:44:05,800 --> 00:44:07,840
Speaker 2: that have helped you get here in a sense of

1036
00:44:08,040 --> 00:44:11,680
Speaker 2: did you, you know, create relationships as you've grown from

1037
00:44:11,719 --> 00:44:15,560
Speaker 2: brand obviously, from OEt to a spade obviously maybe with

1038
00:44:15,680 --> 00:44:17,919
Speaker 2: the people that the heat are you looking at people

1039
00:44:18,040 --> 00:44:21,319
Speaker 2: like as you're grown, like I like this person when

1040
00:44:21,360 --> 00:44:23,239
Speaker 2: I start mine, I want to come back and find

1041
00:44:23,239 --> 00:44:23,600
Speaker 2: this part.

1042
00:44:23,840 --> 00:44:25,399
Speaker 1: How did you build a team? Who is the team?

1043
00:44:26,000 --> 00:44:29,359
Speaker 5: Yes, when I built so the team is still only

1044
00:44:29,400 --> 00:44:31,280
Speaker 5: four of us, which is crazy.

1045
00:44:31,800 --> 00:44:34,000
Speaker 1: We do a lot of and that's the internal sales.

1046
00:44:34,120 --> 00:44:35,120
Speaker 1: The whole team is almost here.

1047
00:44:37,800 --> 00:44:42,200
Speaker 5: Yeah, for the most part. First, but again I take

1048
00:44:42,239 --> 00:44:44,719
Speaker 5: a very like outsourced mentality to a lot of things. Right,

1049
00:44:44,840 --> 00:44:46,920
Speaker 5: So there are certain projects will tap into the network.

1050
00:44:47,719 --> 00:44:50,160
Speaker 5: I know this person was good at X when I

1051
00:44:50,239 --> 00:44:52,000
Speaker 5: worked on this brand. This person was good at X

1052
00:44:52,080 --> 00:44:53,680
Speaker 5: when I worked on that brand. You tap into them

1053
00:44:53,760 --> 00:44:57,279
Speaker 5: for those specific areas. The last thing we wanted to

1054
00:44:57,360 --> 00:45:02,440
Speaker 5: do was to be so heavy on salaries that we

1055
00:45:02,480 --> 00:45:04,840
Speaker 5: didn't have cash flow to do what we needed to

1056
00:45:04,920 --> 00:45:07,520
Speaker 5: do to move So for the reason, we didn't hire

1057
00:45:07,520 --> 00:45:08,080
Speaker 5: a lot of people.

1058
00:45:08,320 --> 00:45:09,960
Speaker 1: But yeah, we definitely tap into those networks.

1059
00:45:10,040 --> 00:45:13,520
Speaker 5: Like there's group chats of everything that happens, label design,

1060
00:45:14,440 --> 00:45:17,279
Speaker 5: Instagram captions, like it just flows around and then you

1061
00:45:17,400 --> 00:45:19,279
Speaker 5: have to bounce stuff off of other people to really

1062
00:45:19,360 --> 00:45:22,439
Speaker 5: get that real input. Not too many people because there's

1063
00:45:22,440 --> 00:45:25,520
Speaker 5: too many too much feedback is bad. But that trusted

1064
00:45:25,560 --> 00:45:30,600
Speaker 5: in the circle through over the years. Yeah, so let

1065
00:45:30,640 --> 00:45:34,560
Speaker 5: me ask you this. As far as the Rose and

1066
00:45:34,600 --> 00:45:39,959
Speaker 5: the Blanco, was concerned. Dude, you have an idea long

1067
00:45:40,080 --> 00:45:43,239
Speaker 5: term vision, like in your perfect world, would it be

1068
00:45:43,280 --> 00:45:44,080
Speaker 5: fifty fifty split?

1069
00:45:44,120 --> 00:45:44,279
Speaker 1: Waight?

1070
00:45:44,320 --> 00:45:46,000
Speaker 4: Now you got the red one too. Is it like

1071
00:45:46,040 --> 00:45:48,000
Speaker 4: a fifty to fifty or thirty three thirty three? Or

1072
00:45:48,160 --> 00:45:52,160
Speaker 4: is the rose always going to be the flagship product

1073
00:45:52,280 --> 00:45:54,239
Speaker 4: and the other ones are kind of like ancillaris.

1074
00:45:55,120 --> 00:45:57,000
Speaker 1: That's a good question, you know.

1075
00:45:57,120 --> 00:45:59,840
Speaker 5: Ideally, because we started with the rose is going to

1076
00:46:00,120 --> 00:46:03,759
Speaker 5: it should always be out flagship. But based upon the

1077
00:46:03,880 --> 00:46:06,759
Speaker 5: share market that white wine and red wine has, you

1078
00:46:06,840 --> 00:46:10,120
Speaker 5: would think that they will overtake the Rose some day.

1079
00:46:10,239 --> 00:46:12,640
Speaker 5: But for me personally, it's gonna always be the Rose.

1080
00:46:13,200 --> 00:46:14,320
Speaker 5: Rose is a champion.

1081
00:46:14,400 --> 00:46:17,680
Speaker 1: Yeah. How much of your data is this consumed? Right?

1082
00:46:17,680 --> 00:46:20,719
Speaker 2: Because do you have other interests outside of doing one?

1083
00:46:20,840 --> 00:46:22,800
Speaker 2: Or is this wine is because I'm listening to you

1084
00:46:22,920 --> 00:46:25,080
Speaker 2: talk and I'm like, you know all the statistics for

1085
00:46:25,800 --> 00:46:28,520
Speaker 2: pretty well versed in this. Does this consume most of

1086
00:46:28,560 --> 00:46:31,680
Speaker 2: your day or do you have other interests in investment

1087
00:46:32,080 --> 00:46:32,680
Speaker 2: or something else?

1088
00:46:33,160 --> 00:46:34,759
Speaker 5: I mean, for now, this is this is day in,

1089
00:46:34,880 --> 00:46:38,600
Speaker 5: day out, and that's because we're at this inflection point

1090
00:46:38,760 --> 00:46:40,759
Speaker 5: where you got to if you go now or the

1091
00:46:40,800 --> 00:46:43,120
Speaker 5: window and it's gonna be closed, right, So we have

1092
00:46:43,280 --> 00:46:44,280
Speaker 5: to focus.

1093
00:46:44,400 --> 00:46:45,040
Speaker 1: I have to focus.

1094
00:46:45,120 --> 00:46:47,840
Speaker 5: It's important to know what my competitors doing, what's happening

1095
00:46:47,880 --> 00:46:50,200
Speaker 5: in the space. So I spend a good portion of

1096
00:46:50,239 --> 00:46:52,880
Speaker 5: my day. My girl will probably say, way too much.

1097
00:46:52,920 --> 00:46:55,040
Speaker 1: Of my day on this business. Yeah.

1098
00:46:55,040 --> 00:46:56,839
Speaker 5: So the people that you used to work for now

1099
00:46:57,440 --> 00:47:00,560
Speaker 5: the biggest competitors, Oh for sure. Yeah, they all watching

1100
00:47:00,640 --> 00:47:02,680
Speaker 5: Like you look at LinkedIn and your Instagram story. She's like,

1101
00:47:02,719 --> 00:47:05,399
Speaker 5: oh all of them, you know what I'm saying, she's

1102
00:47:05,440 --> 00:47:06,040
Speaker 5: looking at my story.

1103
00:47:06,120 --> 00:47:06,279
Speaker 4: Yeah.

1104
00:47:06,320 --> 00:47:06,680
Speaker 1: Yeah.

1105
00:47:09,080 --> 00:47:12,120
Speaker 4: Has there been any negative issues, feedback or anything.

1106
00:47:12,880 --> 00:47:15,640
Speaker 5: You mean from previous Yeah, yeah, for sure. I mean, uh,

1107
00:47:16,239 --> 00:47:20,560
Speaker 5: you know, Jay's a big name. People use his name

1108
00:47:20,640 --> 00:47:22,680
Speaker 5: for clickbait. I don't say it, but people see Ace

1109
00:47:22,760 --> 00:47:24,920
Speaker 5: spades and then it becomes like, oh you work for

1110
00:47:25,040 --> 00:47:26,239
Speaker 5: jay Z. I was like, I never said that, you

1111
00:47:26,280 --> 00:47:26,640
Speaker 5: know what I mean?

1112
00:47:26,680 --> 00:47:28,800
Speaker 1: Like, so you deal with that.

1113
00:47:29,480 --> 00:47:31,800
Speaker 5: I haven't heard that personally, but I know that's probably

1114
00:47:31,840 --> 00:47:35,360
Speaker 5: a sore spot over there, right. And then for the

1115
00:47:35,480 --> 00:47:40,319
Speaker 5: previous company, you know, they never think they never thought

1116
00:47:40,400 --> 00:47:43,279
Speaker 5: that I could leave and do something like this. So

1117
00:47:43,520 --> 00:47:45,719
Speaker 5: and we're growing and we and we're nipping at their

1118
00:47:45,760 --> 00:47:50,560
Speaker 5: heels and we are the younger, cooler, great tasting rose.

1119
00:47:52,040 --> 00:47:57,960
Speaker 4: Like you want to say something, Yeah, but there's a

1120
00:47:58,000 --> 00:48:01,480
Speaker 4: lot of there's a lot of black people that are

1121
00:48:02,239 --> 00:48:04,080
Speaker 4: in the spirits world, but most of the time they're

1122
00:48:04,080 --> 00:48:07,759
Speaker 4: like brand ambassadors or influencers or like they run the

1123
00:48:07,840 --> 00:48:12,000
Speaker 4: marketing team. What's your advice for somebody that wants to

1124
00:48:12,080 --> 00:48:14,400
Speaker 4: become an entrepreneur in space but doesn't really know how

1125
00:48:14,440 --> 00:48:16,239
Speaker 4: to go about it, but might be passionate or might

1126
00:48:16,320 --> 00:48:18,440
Speaker 4: be in the business already.

1127
00:48:19,040 --> 00:48:22,040
Speaker 5: I mean, listen, I did rotations, whatever job and brand.

1128
00:48:22,160 --> 00:48:23,680
Speaker 5: For the most part, they wanted me to take in

1129
00:48:23,760 --> 00:48:25,680
Speaker 5: that business at the time I was at those companies.

1130
00:48:25,680 --> 00:48:27,319
Speaker 5: You do it because you learn so much. Even at

1131
00:48:27,320 --> 00:48:29,320
Speaker 5: the time it feels like, hell, you're like, what the

1132
00:48:29,360 --> 00:48:32,160
Speaker 5: fucking like you learned something like from working sales on

1133
00:48:32,239 --> 00:48:35,000
Speaker 5: the street, from working duty free, from having to work,

1134
00:48:35,160 --> 00:48:36,960
Speaker 5: you know, with the finance team every day and going

1135
00:48:37,000 --> 00:48:39,719
Speaker 5: through pos and reconciliations and all that stuff like that.

1136
00:48:39,880 --> 00:48:41,440
Speaker 1: You do learn the business.

1137
00:48:41,480 --> 00:48:43,239
Speaker 5: And I think, you know, in order for us to

1138
00:48:43,280 --> 00:48:46,880
Speaker 5: start heading these major corporations, as we all will in

1139
00:48:47,000 --> 00:48:49,200
Speaker 5: years to come, we got to start knowing.

1140
00:48:49,040 --> 00:48:50,040
Speaker 1: Every aspect of the business.

1141
00:48:50,160 --> 00:48:52,799
Speaker 5: Most CEOs, even if they're not doing it daily, if

1142
00:48:52,840 --> 00:48:54,880
Speaker 5: they sit in front of that board, they better be

1143
00:48:54,960 --> 00:48:57,200
Speaker 5: able to take those darts and understand what's happening in

1144
00:48:57,239 --> 00:48:57,800
Speaker 5: every sector.

1145
00:48:58,600 --> 00:49:00,160
Speaker 1: So to your point, where why I have and know

1146
00:49:00,200 --> 00:49:02,359
Speaker 1: the statistics. I got to know what's going on with freight.

1147
00:49:02,400 --> 00:49:04,160
Speaker 5: I got to know what's going on with price increases,

1148
00:49:04,239 --> 00:49:07,640
Speaker 5: all that sort of thing if the brand's gonna be successful.

1149
00:49:07,640 --> 00:49:11,000
Speaker 5: So I tell everybody in the industry, start as an ambassador,

1150
00:49:11,360 --> 00:49:13,920
Speaker 5: but take the jobs and the brands that don't sound sexy,

1151
00:49:14,000 --> 00:49:16,799
Speaker 5: because you'll learn something. I've worked with some un sexy

1152
00:49:16,880 --> 00:49:19,840
Speaker 5: brands before and it's benefited me, benefited me.

1153
00:49:19,960 --> 00:49:23,200
Speaker 2: Now, for sure, you said that the brand took off

1154
00:49:23,320 --> 00:49:25,840
Speaker 2: during the pandemic, But during the pandemic a lot of

1155
00:49:25,880 --> 00:49:27,600
Speaker 2: companies had supply chain issues.

1156
00:49:27,719 --> 00:49:30,320
Speaker 1: Yeah, how'd you guys alleviate that? Or we was putting

1157
00:49:30,320 --> 00:49:34,040
Speaker 1: stuff on airplanes the one.

1158
00:49:34,160 --> 00:49:36,440
Speaker 5: Yeah, But also if you think about it, States was

1159
00:49:36,680 --> 00:49:39,840
Speaker 5: shutting down, right, so if markets were shutting down, we

1160
00:49:39,920 --> 00:49:43,319
Speaker 5: were rerouting that inventory to places that were doing well.

1161
00:49:44,080 --> 00:49:45,200
Speaker 1: But we did run out of stock. Me, we ran

1162
00:49:45,200 --> 00:49:47,000
Speaker 1: out of stock like two three times.

1163
00:49:47,160 --> 00:49:49,160
Speaker 5: Like sales were flying, we'd be out of stock and

1164
00:49:49,200 --> 00:49:50,640
Speaker 5: we got to try to get it two three weeks

1165
00:49:50,680 --> 00:49:51,080
Speaker 5: out of stock.

1166
00:49:51,120 --> 00:49:52,400
Speaker 1: So it was a lot of out of just for

1167
00:49:52,520 --> 00:49:53,960
Speaker 1: us as well. It's just how you come out of them.

1168
00:49:54,760 --> 00:49:56,920
Speaker 5: Good thing is that everybody was understanding that it was

1169
00:49:56,960 --> 00:49:59,520
Speaker 5: taking five to ten days to get a wine bottle.

1170
00:49:59,520 --> 00:50:01,360
Speaker 1: I should have been there in two three. But you know,

1171
00:50:01,560 --> 00:50:03,400
Speaker 1: we got through it. But it's still tough to this day.

1172
00:50:03,440 --> 00:50:06,560
Speaker 5: I mean containers that are leaving France four weeks transit

1173
00:50:06,600 --> 00:50:08,680
Speaker 5: time is six weeks transit time. Then it gets to

1174
00:50:08,760 --> 00:50:11,800
Speaker 5: the porty's sitting there for another two weeks. Luckily we

1175
00:50:11,960 --> 00:50:14,600
Speaker 5: have the refrigeration units and everything in place to keep

1176
00:50:14,600 --> 00:50:15,920
Speaker 5: the wine good. But it's a lot of people that

1177
00:50:16,000 --> 00:50:19,200
Speaker 5: got bad wine and booze sitting out there on those docks.

1178
00:50:19,440 --> 00:50:22,000
Speaker 5: That's gonna be flooded into the market here soon and

1179
00:50:22,080 --> 00:50:22,480
Speaker 5: we'll see.

1180
00:50:23,560 --> 00:50:25,560
Speaker 4: But actually the pandemic might have been good for you,

1181
00:50:25,560 --> 00:50:28,040
Speaker 4: because I don't forget. I was in Brooklyn the night

1182
00:50:28,160 --> 00:50:30,640
Speaker 4: where they was about to shut down the city, and

1183
00:50:31,960 --> 00:50:39,319
Speaker 4: I drove past a liquor store, and I actually went

1184
00:50:39,440 --> 00:50:42,400
Speaker 4: to a liquor store and the owner was saying that

1185
00:50:43,080 --> 00:50:48,799
Speaker 4: it was the best day ever, even better than New Year's. Yeah,

1186
00:50:48,880 --> 00:50:50,960
Speaker 4: New Year's Eve is traditionally the best day I think

1187
00:50:51,040 --> 00:50:54,000
Speaker 4: for like those local liquor stores, and he was like,

1188
00:50:54,160 --> 00:50:57,360
Speaker 4: that day was better than New Year's Eve. Yeah, so

1189
00:50:57,640 --> 00:50:59,080
Speaker 4: I say, I had to say, once people realized that

1190
00:50:59,120 --> 00:51:02,120
Speaker 4: they was gonna be locked down, yeah, they was buying alcohol.

1191
00:51:02,239 --> 00:51:02,560
Speaker 1: Crazy.

1192
00:51:02,719 --> 00:51:05,200
Speaker 4: Did you see ticking your product uptick?

1193
00:51:05,320 --> 00:51:05,640
Speaker 2: Like it was.

1194
00:51:05,760 --> 00:51:07,520
Speaker 5: We were up like three hundred percent during the pandemic,

1195
00:51:07,680 --> 00:51:10,560
Speaker 5: literally three hundred percent, Like it was crazy. Like the

1196
00:51:10,640 --> 00:51:12,960
Speaker 5: website was crashing, we were running out of stock, stores

1197
00:51:12,960 --> 00:51:15,279
Speaker 5: were running out of stock, like and it's sad, right

1198
00:51:15,320 --> 00:51:18,320
Speaker 5: because it was such a horrible time, but man, it

1199
00:51:18,440 --> 00:51:20,600
Speaker 5: was a blessing for us, Like it was a blessing.

1200
00:51:20,719 --> 00:51:23,520
Speaker 2: I remember seeing the Instagram posts like you want to

1201
00:51:23,560 --> 00:51:24,480
Speaker 2: know how what your name was doing?

1202
00:51:24,560 --> 00:51:25,320
Speaker 1: Look at their garbage.

1203
00:51:25,400 --> 00:51:28,560
Speaker 2: Yeah, it was like they went down and street and

1204
00:51:28,680 --> 00:51:30,880
Speaker 2: everybody had like seven bottles of.

1205
00:51:30,960 --> 00:51:33,000
Speaker 1: Wide that's it. You had nothing else to do, that

1206
00:51:33,160 --> 00:51:33,279
Speaker 1: was it.

1207
00:51:33,360 --> 00:51:35,160
Speaker 2: You were just sitting at home one like, when are

1208
00:51:35,160 --> 00:51:36,520
Speaker 2: we gonna be able to go back outside?

1209
00:51:37,160 --> 00:51:43,600
Speaker 1: So you were cool. So what's the toughest obstacle? Right?

1210
00:51:43,640 --> 00:51:45,680
Speaker 1: Because you said this shit is hard, and it sounds

1211
00:51:46,120 --> 00:51:47,040
Speaker 1: this isn't an easy thing.

1212
00:51:47,160 --> 00:51:49,640
Speaker 2: So What's what's been some of the toughest obstacles that

1213
00:51:49,800 --> 00:51:53,160
Speaker 2: you had to have faced during this journey of entrepreneurism

1214
00:51:53,239 --> 00:51:55,000
Speaker 2: in the world of Spirits.

1215
00:51:55,440 --> 00:51:58,880
Speaker 5: Yeah, unfortunately, I'm still regards to the years of industry experience,

1216
00:51:59,239 --> 00:52:02,640
Speaker 5: we're still judge differently than some of the other brands competitors.

1217
00:52:02,640 --> 00:52:04,879
Speaker 5: I should say, a lot of them get green lights.

1218
00:52:04,880 --> 00:52:06,480
Speaker 5: And yes it's a lot faster, and I still have

1219
00:52:06,560 --> 00:52:08,319
Speaker 5: to explain why why we're better.

1220
00:52:09,000 --> 00:52:10,400
Speaker 1: No, we're not this, No we're not that.

1221
00:52:10,600 --> 00:52:13,600
Speaker 5: So the gatekeepers in this industry, and more point than that,

1222
00:52:13,719 --> 00:52:17,239
Speaker 5: the three tier system itself is the most gangster shit

1223
00:52:17,280 --> 00:52:19,320
Speaker 5: out here right because as I explained to you, I

1224
00:52:19,400 --> 00:52:22,440
Speaker 5: can't sell my product directly to any consumer. I have

1225
00:52:22,520 --> 00:52:24,640
Speaker 5: to sell it to a distributor. I didn't have to

1226
00:52:24,640 --> 00:52:26,800
Speaker 5: then rely on that distributor and his salesforce to go

1227
00:52:27,320 --> 00:52:30,440
Speaker 5: potentially present it to a retailer for the retailer to

1228
00:52:30,560 --> 00:52:32,920
Speaker 5: carry it for you to buy. It's a broken system,

1229
00:52:33,480 --> 00:52:35,799
Speaker 5: like how to look at beauty brands. You look at

1230
00:52:35,840 --> 00:52:38,560
Speaker 5: most fashion brands, they can go straight from the warehouse,

1231
00:52:38,600 --> 00:52:40,240
Speaker 5: their website to a consumer.

1232
00:52:40,360 --> 00:52:42,000
Speaker 1: We can't. We don't control any of that.

1233
00:52:42,080 --> 00:52:44,759
Speaker 5: So I'm at the mercy of these five or six

1234
00:52:44,880 --> 00:52:48,960
Speaker 5: big distributor families to present my brand in order for

1235
00:52:49,040 --> 00:52:49,800
Speaker 5: consumers to buy it.

1236
00:52:49,920 --> 00:52:53,319
Speaker 2: Like, that's a problem. So what's the incentive for them

1237
00:52:53,400 --> 00:52:56,120
Speaker 2: to even say, let's move yours? Like, is this a

1238
00:52:56,200 --> 00:52:58,600
Speaker 2: situation where like I could come in, I might have

1239
00:52:58,719 --> 00:53:02,000
Speaker 2: more capital than you, Like, Hey, let's distributor whatever their

1240
00:53:02,080 --> 00:53:04,560
Speaker 2: name is, Yo, here's a million under the table.

1241
00:53:04,640 --> 00:53:05,920
Speaker 1: Make sure this gets off your shelves.

1242
00:53:06,080 --> 00:53:08,440
Speaker 2: Whereas somebody who doesn't have the type of capitalist it's like,

1243
00:53:09,120 --> 00:53:10,080
Speaker 2: I'm moving if I want to.

1244
00:53:11,400 --> 00:53:17,600
Speaker 5: Yeah, those are like the I don't know, but I mean, listen,

1245
00:53:17,800 --> 00:53:19,480
Speaker 5: they focus on right now. And the issue is that

1246
00:53:19,600 --> 00:53:22,480
Speaker 5: you have these large conglomerates like an LBMH, like a

1247
00:53:22,520 --> 00:53:25,560
Speaker 5: Diago partner with a distributor. They get all the focus

1248
00:53:25,640 --> 00:53:28,560
Speaker 5: and attention, and then all the other four thousand brands

1249
00:53:28,600 --> 00:53:32,240
Speaker 5: are thrown into one division together with ten sales reps

1250
00:53:32,360 --> 00:53:34,279
Speaker 5: that's supposed to like go out here and present like

1251
00:53:34,760 --> 00:53:37,359
Speaker 5: four thousand brands. So that's why as incumbing to pron

1252
00:53:37,480 --> 00:53:40,399
Speaker 5: us to like build the brand heat to hope. That's

1253
00:53:40,480 --> 00:53:43,160
Speaker 5: the part that retailers to keep asking, I mean consumers

1254
00:53:43,200 --> 00:53:45,319
Speaker 5: to keep asking the retailers, Yo, you got this brand

1255
00:53:45,600 --> 00:53:47,920
Speaker 5: that retailer then called a distributor. But the three tier

1256
00:53:48,000 --> 00:53:50,799
Speaker 5: system is broken. Like it's the most anti competitive thing

1257
00:53:50,880 --> 00:53:52,800
Speaker 5: I've ever seen in my life. Like it's nuts.

1258
00:53:55,120 --> 00:53:58,279
Speaker 4: You have it, ladies and gentlemen. What So before we wrap,

1259
00:53:58,640 --> 00:54:02,240
Speaker 4: what's your five year tenure plan for your for your company?

1260
00:54:02,360 --> 00:54:03,480
Speaker 1: What do you have in envision?

1261
00:54:03,800 --> 00:54:05,759
Speaker 5: Yeah, we're gonna, like I said, the White Wine become

1262
00:54:05,760 --> 00:54:08,200
Speaker 5: a full time SKU in twenty twenty three. We expect

1263
00:54:08,200 --> 00:54:10,920
Speaker 5: game busses for that, will continue to develop and penetrate

1264
00:54:11,000 --> 00:54:13,839
Speaker 5: other markets for the rose. The red wine will come

1265
00:54:14,280 --> 00:54:17,120
Speaker 5: in three years, we will be the number one selling

1266
00:54:17,440 --> 00:54:19,600
Speaker 5: rose wine brand in the United States of America.

1267
00:54:19,680 --> 00:54:20,839
Speaker 1: That's for sure. Uh.

1268
00:54:21,040 --> 00:54:23,879
Speaker 5: In five years, there'll be an exit and then you'll

1269
00:54:23,920 --> 00:54:26,320
Speaker 5: see the other spirits and wine brands.

1270
00:54:26,040 --> 00:54:26,480
Speaker 1: Come behind it.

1271
00:54:26,719 --> 00:54:29,000
Speaker 5: I will build a wine and spirits company after this,

1272
00:54:29,960 --> 00:54:32,040
Speaker 5: another one, another one, a full full.

1273
00:54:32,040 --> 00:54:34,600
Speaker 4: Full fledged Yeah tequila vodka with that yea all at?

1274
00:54:34,760 --> 00:54:37,520
Speaker 4: So this is like the starter, Yeah, this is the

1275
00:54:37,600 --> 00:54:38,880
Speaker 4: starter to something bigger.

1276
00:54:39,000 --> 00:54:39,200
Speaker 1: Yeah.

1277
00:54:39,280 --> 00:54:42,240
Speaker 5: Absolutely. I Mean if you look at the guy behind

1278
00:54:43,920 --> 00:54:46,680
Speaker 5: Aby on Tequila Ken Austin, he's done it now three times.

1279
00:54:46,960 --> 00:54:48,960
Speaker 5: Ay Bey on Tequila proper whiskey and now he's a

1280
00:54:49,000 --> 00:54:51,520
Speaker 5: partner in Tarmana. Why why can't I do that?

1281
00:54:53,320 --> 00:54:53,920
Speaker 1: Why can I do that?

1282
00:54:54,000 --> 00:54:55,640
Speaker 4: So you're already going with that and with the end

1283
00:54:55,640 --> 00:54:58,440
Speaker 4: of mind. Yeah, important. Do you have the end of

1284
00:54:58,520 --> 00:54:59,200
Speaker 4: mind when you started?

1285
00:54:59,400 --> 00:55:00,959
Speaker 1: No, I've thought I was gonna have this thing forever.

1286
00:55:01,080 --> 00:55:02,920
Speaker 1: But that was the naive me not understand you.

1287
00:55:02,920 --> 00:55:04,520
Speaker 4: When did you start to think about that?

1288
00:55:05,320 --> 00:55:11,080
Speaker 5: The conversations with Constellation, Yeah, I fought, I fought. I

1289
00:55:11,160 --> 00:55:14,120
Speaker 5: have a great advice Robbie Robinson from Pendulum, And probably

1290
00:55:14,160 --> 00:55:17,120
Speaker 5: the first conversation he's like, you know, there's probably going

1291
00:55:17,200 --> 00:55:21,440
Speaker 5: to be some conversations around them acquiring you hold out

1292
00:55:21,520 --> 00:55:21,920
Speaker 5: throughout this.

1293
00:55:22,280 --> 00:55:23,759
Speaker 1: I was like, I'm not doing that.

1294
00:55:24,000 --> 00:55:27,120
Speaker 5: And that's when he broke it down, like you're being shortsighted,

1295
00:55:27,640 --> 00:55:32,680
Speaker 5: because one hundred percent of nothing is nothing, right, twenty

1296
00:55:32,719 --> 00:55:36,040
Speaker 5: percent of what they could potentially do for you could

1297
00:55:36,080 --> 00:55:37,640
Speaker 5: be life changing for generations to come.

1298
00:55:39,800 --> 00:55:40,040
Speaker 1: Fact.

1299
00:55:40,320 --> 00:55:43,200
Speaker 4: Yeah, yeah, I mean the value of selling a company.

1300
00:55:43,200 --> 00:55:45,520
Speaker 4: A lot of time people don't fully appreciate that. Yeah,

1301
00:55:45,800 --> 00:55:51,680
Speaker 4: but you know Elon Musk, Yeah, so PayPal and started

1302
00:55:52,239 --> 00:55:56,480
Speaker 4: SpaceX first actually, and then he started Tesla. Yeah, and

1303
00:55:56,600 --> 00:55:58,080
Speaker 4: you know, he made a couple hundred million for the

1304
00:55:58,120 --> 00:56:00,919
Speaker 4: first company, but now he's for a couple hundred billion.

1305
00:56:00,960 --> 00:56:02,520
Speaker 1: Exactly. You just got to have capital.

1306
00:56:02,560 --> 00:56:04,359
Speaker 5: We don't have liquid capital available a lot of times

1307
00:56:04,400 --> 00:56:05,920
Speaker 5: in our communities. Like I want that money to go

1308
00:56:05,960 --> 00:56:07,600
Speaker 5: out there and be able to take a risk. I'm

1309
00:56:07,600 --> 00:56:10,480
Speaker 5: gonna put X amount of dollars into this this next

1310
00:56:10,560 --> 00:56:12,520
Speaker 5: Airbnb and see what happens and not have to really

1311
00:56:12,640 --> 00:56:14,680
Speaker 5: stress about my return.

1312
00:56:14,920 --> 00:56:15,600
Speaker 1: But what's it?

1313
00:56:15,840 --> 00:56:19,319
Speaker 2: I mean, funding is obviously an issue, is that? I mean,

1314
00:56:20,080 --> 00:56:22,640
Speaker 2: how did you have to go through like that process

1315
00:56:22,680 --> 00:56:25,040
Speaker 2: of actually trying to acquire funding and go through banks.

1316
00:56:25,440 --> 00:56:26,880
Speaker 2: Is that I feel like that might not be Is

1317
00:56:26,920 --> 00:56:29,400
Speaker 2: that something that banks are like, hey, yeah, let's help

1318
00:56:29,440 --> 00:56:30,560
Speaker 2: fund this this black business.

1319
00:56:30,680 --> 00:56:32,640
Speaker 5: No, I mean going to banks was never an option.

1320
00:56:32,680 --> 00:56:34,040
Speaker 5: I knew they were going to say no, right, there

1321
00:56:34,120 --> 00:56:37,040
Speaker 5: was no track record, the sales wasn't enough. We didn't

1322
00:56:37,040 --> 00:56:40,120
Speaker 5: have enough of our own capital invested, which is why

1323
00:56:40,280 --> 00:56:43,000
Speaker 5: you know, when we started, we were there only one

1324
00:56:43,040 --> 00:56:45,239
Speaker 5: hundred percent black owned Rose. We no longer can use

1325
00:56:45,280 --> 00:56:47,359
Speaker 5: that tagline, but that's for a good reason because when

1326
00:56:47,400 --> 00:56:50,400
Speaker 5: Constellation invested, they took a percentage of the business, so

1327
00:56:50,440 --> 00:56:52,799
Speaker 5: we're not solely black owned, So I think a lot

1328
00:56:52,880 --> 00:56:54,480
Speaker 5: of times in our community as well, they're like, oh,

1329
00:56:54,520 --> 00:56:55,000
Speaker 5: they ain't.

1330
00:56:54,800 --> 00:56:55,480
Speaker 1: Really black owned.

1331
00:56:55,480 --> 00:56:58,120
Speaker 5: But like, if you understand what it takes to scale

1332
00:56:58,160 --> 00:57:00,440
Speaker 5: and build a business, there's not an enough of us

1333
00:57:00,480 --> 00:57:02,439
Speaker 5: to go to to go get the amount of money

1334
00:57:02,480 --> 00:57:04,759
Speaker 5: that's needed a lot of time to fund adventure like this.

1335
00:57:05,560 --> 00:57:10,600
Speaker 5: So yeah, I took money on but I'm okay with that.

1336
00:57:11,040 --> 00:57:13,040
Speaker 5: But I think you need to have that conversation more

1337
00:57:13,040 --> 00:57:14,839
Speaker 5: about like funding and what it means.

1338
00:57:17,520 --> 00:57:20,240
Speaker 4: Well, can you have it, ladies and gentlemen, I will

1339
00:57:20,280 --> 00:57:22,760
Speaker 4: be tasting this at your Where can I buy this?

1340
00:57:24,000 --> 00:57:24,160
Speaker 1: Yeah?

1341
00:57:24,200 --> 00:57:25,840
Speaker 5: I think the easiest way to its point like Drizzley

1342
00:57:25,960 --> 00:57:28,160
Speaker 5: going there, that's the easiest. But here in the city

1343
00:57:28,200 --> 00:57:30,520
Speaker 5: you got Happy Cork, you got Parcel Wine, you got

1344
00:57:30,560 --> 00:57:33,760
Speaker 5: Empire wine if you drink it air places you can

1345
00:57:33,800 --> 00:57:35,760
Speaker 5: go to Soho houses, you can go to the gathering

1346
00:57:35,800 --> 00:57:38,680
Speaker 5: spots and Atlanta and DC. Like, yeah, all we try

1347
00:57:38,680 --> 00:57:40,200
Speaker 5: to be everywhere. It's sexy for me. Bro It's like

1348
00:57:40,280 --> 00:57:42,600
Speaker 5: I'm having the product wherever I want to go. So

1349
00:57:42,680 --> 00:57:44,720
Speaker 5: if it's not there, then it's a problem.

1350
00:57:45,000 --> 00:57:47,000
Speaker 1: Out to the gapot is it? Is it on a

1351
00:57:47,040 --> 00:57:48,080
Speaker 1: website tomorrow? Yeah?

1352
00:57:48,080 --> 00:57:49,360
Speaker 5: You go on to website and it'll take you to

1353
00:57:49,680 --> 00:57:51,960
Speaker 5: either there's two ways. It'll take you to stores in

1354
00:57:51,960 --> 00:57:53,760
Speaker 5: your area. You can put in your zip code, or

1355
00:57:53,840 --> 00:57:55,360
Speaker 5: you can just buy it through like a wine dot com,

1356
00:57:55,440 --> 00:57:57,920
Speaker 5: which we have a directly. What's the website called www.

1357
00:57:58,120 --> 00:58:01,080
Speaker 5: Lafette Rose dot com. L A F E T E

1358
00:58:01,520 --> 00:58:02,920
Speaker 5: R O S E dot com.

1359
00:58:03,280 --> 00:58:03,440
Speaker 1: Yeah.

1360
00:58:03,480 --> 00:58:05,520
Speaker 2: I was just gonna say, our brother Ryan Wilson at

1361
00:58:05,520 --> 00:58:08,680
Speaker 2: the gatherings. We will be down there shortly and so

1362
00:58:08,880 --> 00:58:11,000
Speaker 2: we will definitely have to make sure that this is

1363
00:58:11,040 --> 00:58:11,600
Speaker 2: on every table.

1364
00:58:11,600 --> 00:58:12,920
Speaker 5: I mean, Ryan's a good brother. I went to him

1365
00:58:12,920 --> 00:58:14,360
Speaker 5: soon as I launched the wine. He was like, you black,

1366
00:58:14,360 --> 00:58:14,840
Speaker 5: I'm taking it.

1367
00:58:16,960 --> 00:58:20,240
Speaker 2: He would Yeah, happy courts to shout to him. They

1368
00:58:20,760 --> 00:58:23,600
Speaker 2: they actually have another one of our alumni inside. There's

1369
00:58:23,600 --> 00:58:27,280
Speaker 2: still our folks from Montreal, the crem Yeah, so shout

1370
00:58:27,280 --> 00:58:27,680
Speaker 2: out to them.

1371
00:58:27,720 --> 00:58:29,920
Speaker 1: Yeah yeah, oh yeah, yeah, that's my guy. Yeah yeah

1372
00:58:30,000 --> 00:58:32,600
Speaker 1: yeah Stephen yeah yeah, good good people.

1373
00:58:32,720 --> 00:58:36,160
Speaker 4: Yep yeah, well Troy house Keeping IIMs.

1374
00:58:36,200 --> 00:58:37,760
Speaker 1: Yeah, shout to everybody on Patreon dot com.

1375
00:58:37,840 --> 00:58:39,480
Speaker 2: Shout to all of our earners on E Y L

1376
00:58:39,600 --> 00:58:41,720
Speaker 2: University that you know, that's the number one place if

1377
00:58:41,720 --> 00:58:45,560
Speaker 2: you're looking to learn anything in the world of entrepreneurship, business, finance,

1378
00:58:45,640 --> 00:58:47,680
Speaker 2: and investing, and we have it all. So shout all, y'all,

1379
00:58:47,680 --> 00:58:50,439
Speaker 2: shout everybody that's parting to merch and shout out.

1380
00:58:50,360 --> 00:58:53,320
Speaker 1: To to this. This is the friend, the rose of

1381
00:58:53,360 --> 00:58:59,640
Speaker 1: the party. Black Man. Thank you, guys. I appreciate you having.

1382
00:58:59,440 --> 00:59:02,240
Speaker 4: Me for you got Barroca West, See you next week.

1383
00:59:02,400 --> 00:59:03,000
Speaker 1: Peace. Peace.

1384
00:59:03,680 --> 00:59:07,280
Speaker 3: An illegal alien from Guatemala charged with raping a child

1385
00:59:07,400 --> 00:59:11,160
Speaker 3: in Massachusetts. An MS thirteen gang member from Al Salvador

1386
00:59:11,400 --> 00:59:15,520
Speaker 3: accused of murdering a Texas. Man of Venezuelan charged with

1387
00:59:15,640 --> 00:59:19,480
Speaker 3: filming and selling child pornography in Michigan. These are just

1388
00:59:19,640 --> 00:59:23,360
Speaker 3: some of the heinous migrant criminals caught because of President

1389
00:59:23,400 --> 00:59:26,960
Speaker 3: Donald J. Trump's leadership. I'm Christy nom the United States

1390
00:59:27,000 --> 00:59:31,760
Speaker 3: Secretary of Homeland Security. Under President Trump, attempted illegal border

1391
00:59:31,840 --> 00:59:35,360
Speaker 3: crossings are at the lowest levels ever recorded, and over

1392
00:59:35,440 --> 00:59:38,600
Speaker 3: one hundred thousand illegal aliens have been arrested. If you

1393
00:59:38,760 --> 00:59:42,560
Speaker 3: are here illegally, your next you will be fine nearly

1394
00:59:42,680 --> 00:59:46,640
Speaker 3: one thousand dollars a day, imprisoned and deported, you will

1395
00:59:46,720 --> 00:59:50,360
Speaker 3: never return. But if you register using our CBP home

1396
00:59:50,440 --> 00:59:53,760
Speaker 3: app and leave now, you could be allowed to return legally,

1397
00:59:54,160 --> 00:59:58,840
Speaker 3: do what's right. Leave now. Under President Trump, America's laws,

1398
00:59:59,080 --> 01:00:01,520
Speaker 3: border and families will be protected.

1399
01:00:01,640 --> 01:00:03,720
Speaker 1: Sponsored by the United States Department of Homeland Security,