1 00:00:02,680 --> 00:00:05,520 Speaker 1: What's up? This is the people Shark. Here Damon John 2 00:00:05,640 --> 00:00:10,039 Speaker 1: with a motivation moment for you. Courtesy of that Moment 3 00:00:10,160 --> 00:00:14,040 Speaker 1: with Damon John, a production of the Black Effect podcast 4 00:00:14,200 --> 00:00:20,040 Speaker 1: Network and iHeartRadio. For all those that have retail shops, 5 00:00:20,120 --> 00:00:23,040 Speaker 1: I put this in one of my earlier books. Do 6 00:00:23,120 --> 00:00:26,040 Speaker 1: you realize that there are two things that are critical 7 00:00:26,280 --> 00:00:30,720 Speaker 1: for having in a retail store? Number one a place 8 00:00:30,800 --> 00:00:34,480 Speaker 1: to sit and number two a good amount of registered 9 00:00:34,640 --> 00:00:37,280 Speaker 1: Believe it or not, I have experienced in the store 10 00:00:37,400 --> 00:00:40,639 Speaker 1: that I have served over my course of business that 11 00:00:41,000 --> 00:00:45,560 Speaker 1: business sales can increase a whopping eight to ten percent 12 00:00:46,159 --> 00:00:50,479 Speaker 1: if you put places to sit. Why well, if women's 13 00:00:50,479 --> 00:00:52,720 Speaker 1: shop ten times every one time a man's shop, and 14 00:00:52,800 --> 00:00:56,960 Speaker 1: she's out there buying and purchasing, let shans he happens 15 00:00:57,000 --> 00:01:00,680 Speaker 1: to be with a man, and that person a place 16 00:01:00,800 --> 00:01:03,200 Speaker 1: to sit, and if not, that person is going to 17 00:01:03,200 --> 00:01:05,560 Speaker 1: be aggravating her asking you know when they're leaving. Oh 18 00:01:05,600 --> 00:01:08,440 Speaker 1: my god. Think about when a woman's out shopping and 19 00:01:08,480 --> 00:01:11,720 Speaker 1: the child is with them, or several children, or just 20 00:01:11,800 --> 00:01:16,240 Speaker 1: somebody that a friend who doesn't have time to wait. 21 00:01:16,720 --> 00:01:19,240 Speaker 1: We'll sit over there in the corner and play with 22 00:01:19,280 --> 00:01:21,959 Speaker 1: your iPhone, your iPad, call your friend, do whatever you 23 00:01:21,959 --> 00:01:24,400 Speaker 1: want to do, and let me have my piece while 24 00:01:24,480 --> 00:01:28,440 Speaker 1: I'm shopping. That converts into more time in the store, 25 00:01:28,520 --> 00:01:31,440 Speaker 1: more time for people to test and try things, and 26 00:01:31,480 --> 00:01:35,160 Speaker 1: salespeople to have a great conversation with them. Let's think 27 00:01:35,160 --> 00:01:37,800 Speaker 1: about this. What about if you have a bunch of 28 00:01:37,800 --> 00:01:40,800 Speaker 1: clothes in your hand or I don't care boxes anything else. 29 00:01:40,840 --> 00:01:42,680 Speaker 1: Have you ever been to a department store or a 30 00:01:42,720 --> 00:01:46,640 Speaker 1: store and you see the line is too long or 31 00:01:46,760 --> 00:01:49,240 Speaker 1: what do you do? You immediately put it down and 32 00:01:49,240 --> 00:01:52,120 Speaker 1: you say I'll come back, and nine out of ten 33 00:01:52,200 --> 00:01:55,040 Speaker 1: times you do not come back. So if all those 34 00:01:55,080 --> 00:01:58,800 Speaker 1: who are in hospitality or operating any kind of businesses 35 00:01:58,960 --> 00:02:02,960 Speaker 1: have waiting area is little areas, and have enough registers 36 00:02:03,000 --> 00:02:05,920 Speaker 1: and ways to cover the deal, you always must be selling, 37 00:02:06,280 --> 00:02:09,440 Speaker 1: and I promise you you will increase business eight to 38 00:02:09,760 --> 00:02:13,200 Speaker 1: ten percent. And they have it tuned in every single 39 00:02:13,240 --> 00:02:16,840 Speaker 1: Monday and Tuesday for new episodes. Up That Moment with 40 00:02:17,080 --> 00:02:21,400 Speaker 1: Damon John brought to you by the Black Effect Podcast Network. 41 00:02:21,720 --> 00:02:25,600 Speaker 1: Check it out wherever you get your podcasts.