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Speaker 1: Welcome to Money Making Conversations. It's the show that she

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Speaker 1: has the secrets of success experience firsthand by marketing and

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Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me

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Speaker 1: advice to many occasions. In occasion didn't notice, I'm not broke.

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Speaker 1: You know. He'll be interviewing celebrity CEOs, entrepreneurs and industry

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Speaker 1: decision makers. It's what he likes to do. It's what

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Speaker 1: he likes to share. Now it's time to hear from

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Speaker 1: my man, Rashan McDonald. Money making Conversations Here we come.

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Speaker 1: Welcome to money Making Conversations. I'm your host, Rashan McDonald.

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Speaker 1: It's time to stop reading other people's success stories. Come

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Speaker 1: on now, and I always start reading it just really is.

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Speaker 1: I look around and when I talk to people, and

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Speaker 1: it gets a point where I'm not frustrated, but I'm

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Speaker 1: really getting to clear understanding that because of social media,

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Speaker 1: because of television, people tend to watch videos and they're

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Speaker 1: trying to watch motivational things and they don't really understand

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Speaker 1: it's about what they do for themselves. So I always

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Speaker 1: tell people it's time to start writing your own story.

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Speaker 1: My show is just uh he's supposed to take the

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Speaker 1: little the advice, but not mirrordy expectations. And that's why

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Speaker 1: I always tell people to leave with their gifts and

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Speaker 1: don't let your age, friends, family, or coworkers stop you

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Speaker 1: from planning or living your dreams. My interviews to include uh,

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Speaker 1: celebrity CEOs, injury, decision makers, entrepreneurs, and my next guest

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Speaker 1: is he's a decision maker. He's a he's a CEO,

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Speaker 1: he's a celebrity in the world that he runs, he's

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Speaker 1: the most important. He's an entrepreneur. His name is Paul Epstein.

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Speaker 1: He's a fifteen year NFL and NBA executive, keynote speaker, host,

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Speaker 1: and author of the Power of Plan Offense. And I'm

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Speaker 1: gonna asking about because I'm a former comedian. I just

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Speaker 1: always do there's an offensive comedian and I said, not

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Speaker 1: offensive enus for fanity, but you can be an aggressive

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Speaker 1: and non aggressive. So we'll see if we're aligned in

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Speaker 1: that approach to how he's doing this this power playing mode.

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Speaker 1: Paul is an expert in leadership and organizational culture with

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Speaker 1: nearly fifteen years of experience as a professional sports executive

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Speaker 1: for multiple NFL on the NBA teams. Wow a global

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Speaker 1: sports agency in an NFL league office, leading and coaching

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Speaker 1: business teams, most recently the San Francisco for the Niners.

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Speaker 1: It was there that Paul had a life changing transformation.

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Speaker 1: He found his why to inspire purpose and others so

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Speaker 1: they can play offense in life. It's found a Purpose Lab.

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Speaker 1: This Purpose Labs, Paul is on the mission to impact

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Speaker 1: millions of lives by sharing his message of playing offense.

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Speaker 1: As an author keynote speaking of business coach, He's on

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Speaker 1: the show to talk about leadership and the culture of

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Speaker 1: being successful. Please work with the money making conversation. Paul Epstein,

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Speaker 1: Hey Rashan, what an intro. My man, that's awesome. I

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Speaker 1: can't wait to dive in and just you and I

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Speaker 1: aline on so many levels. So let's do this. Well,

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Speaker 1: you know, the first of all is it's about lighting,

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Speaker 1: and let's talk about that. Because of the fact that

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Speaker 1: uh no, let's let's get let's get the little march madness,

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Speaker 1: it hits you out to wait first. You know what

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Speaker 1: I'm saying. There's love here, Paul. There's love here, Paul,

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Speaker 1: but so pain and Paul. I'm a graduate of the

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Speaker 1: University Houston you're a proud graduate of the Michigan Warrooms

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Speaker 1: and a couple of years ago, you know your your

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Speaker 1: Wolverine knocked out my Cougars or what I call the

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Speaker 1: last second Jalen Sugs type shot. Oh Man, because sports

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Speaker 1: has always played I'm not an athlete, and I don't

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Speaker 1: know a few histories it stems from being an athlete.

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Speaker 1: But you know, sports is what this this this isn't

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Speaker 1: such a strong analogy and professionalism in corporate speak and

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Speaker 1: so many different Why does sports align itself so well

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Speaker 1: when you're talking about organizations, when you're talking about motivation,

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Speaker 1: when you're talking about teamwork. How does sports play such

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Speaker 1: a major role like that? Paul, Yeah, that's a great one.

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Speaker 1: And look, I think on the surface everybody tapping into

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Speaker 1: this conversation can understand that what you look for in

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Speaker 1: all put it in the performance bucket. Whether you're performing

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Speaker 1: on the court or the field or in the boardroom,

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Speaker 1: you're looking for a lot of the same traits and characteristics.

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Speaker 1: So you want people that have that leveled up work ethic, positivity, coachability,

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Speaker 1: that sense of passion, and they ultimately need to have

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Speaker 1: a deeper purpose. In other words, do they believe deeply

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Speaker 1: in the game that they're playing, regardless of what walk

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Speaker 1: of life. When your why is strong enough, what I

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Speaker 1: have discovered is you'll figure out the how because inevitably

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Speaker 1: life and business and sports. If it was all blue

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Speaker 1: skies and it would be easy. But you and I

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Speaker 1: both know, and we're coming off one of the more

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Speaker 1: tumultuous years that, at least personally I've seen. I'm sure

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Speaker 1: a lot of folks listening have experienced that being and

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Speaker 1: so when you think about that adversity, it always strikes

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Speaker 1: it's inevitable. We don't know when, we don't know how big.

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Speaker 1: And my argument for purpose is that it is the

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Speaker 1: fuel of courage, purposes, the fuel of resilience. And here's

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Speaker 1: how I boil it down. Purpose is going to keep

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Speaker 1: you on the treadmill of life, especially on the days

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Speaker 1: you want to get off. And that's really what I

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Speaker 1: think can apply whether it's sports, whether it's business or

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Speaker 1: zoom out, and whether it's about life. And that's essentially

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Speaker 1: how I approached the power of playing offense. It's universally applicable.

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Speaker 1: You know. They're really interesting thing about is that some

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Speaker 1: people get it right away, and I admire that, you know,

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Speaker 1: and I had. I wasn'tto my forties that I really

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Speaker 1: trusted myself. I think purpose and trust is tied together.

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Speaker 1: I believe so, and uh and so And why is that?

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Speaker 1: You know, because you know, you see, talented people have

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Speaker 1: to be coached up here that were coached up you know,

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Speaker 1: have to be motivated because sometimes they don't believe that

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Speaker 1: the gifts that God have given them, or that the

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Speaker 1: innate talents that have made them special or or shouldn't

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Speaker 1: be shared on the court, shouldn't be shared at the

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Speaker 1: level that they feel they can even expect of themselves.

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Speaker 1: And you always hit the story that Michael Jordan didn't

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Speaker 1: play vosity, you know, because he was cut. So it

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Speaker 1: was that because he didn't realize how great he could be,

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Speaker 1: or he didn't realize the talent he had at that moment.

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Speaker 1: So when we're talking about purpose, let's dive in a

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Speaker 1: little bit deeper. Not so much the book. The book has.

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Speaker 1: The book is like a course in understanding the layers

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Speaker 1: of how to find it within you. That's what I

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Speaker 1: loved about your book. It's not a book that because

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Speaker 1: I read a lot of books, Paul, they just tell

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Speaker 1: you do this do this to this. But your book

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Speaker 1: tells you that, but also tells you gives you steps

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Speaker 1: on the look inside you and define your mission. And

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Speaker 1: that's why I talk about telling people write your own story,

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Speaker 1: and that's what you're asking people to do with your book. Correct, Yes,

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Speaker 1: And I love where you're bringing us about not only

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Speaker 1: knowing who you are, but really, in a nutshell, that's leadership,

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Speaker 1: see the Yasus Rashan. Most books, when they're inspired from

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Speaker 1: the right place, sometimes it comes from pain, right, and

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Speaker 1: my pain was this is the playbook that I never had.

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Speaker 1: And what I mean by that is I was trained

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Speaker 1: to be a manager, and I was trained to achieve results.

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Speaker 1: I was training to gain success, but nobody gave me

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Speaker 1: the playbook for significance. Nobody gave me that playbook of what.

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Speaker 1: Now I look at his leadership, which is, before we

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Speaker 1: lead others, we must first lead ourselves. Where's that playbook

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Speaker 1: in the world? And that's that inward look, that's that

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Speaker 1: look in the mirror, that's that accountability to self. Because

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Speaker 1: if we're not doing a great job of leading ourselves,

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Speaker 1: why are we trying to lead others and teams and

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Speaker 1: cultures and organizations? And that's really where this was, so

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Speaker 1: that that's ultimately you know, kind of what inspired it.

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Speaker 1: But also I spoke about the pain rashan and one

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Speaker 1: of those things is this is a harsh reality. But

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Speaker 1: six out of ten leaders in Fortune one thousand companies quote,

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Speaker 1: have never received a single day of leadership training. That's

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Speaker 1: a scary statistic because what that leads to is, and

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Speaker 1: this is very public information, seven out of tend working

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Speaker 1: folks in the world are disengaged. They don't like what

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Speaker 1: they do, who they do, for where they do it. So,

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Speaker 1: you know, you kind of understand people's painting those challenges.

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Speaker 1: So I'm on a mission to flip that on its

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Speaker 1: head because the working world and just the world in general,

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Speaker 1: I imagine is I want folks like you and I

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Speaker 1: and everybody listening in to be inspired to step into

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Speaker 1: each day to make a contribution and an impact that

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Speaker 1: matters to them. And then on the back end, I

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Speaker 1: want them to be fulfilled. And here's where your story

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Speaker 1: aligned so well with mine. I know that part of

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Speaker 1: your piece is leading with your gifts. Imagine if every

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Speaker 1: day you had an opportunity to exercise your gifts, your talents,

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Speaker 1: your passions, that that's the world that I imagine. And

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Speaker 1: that's not only why I wrote the book, but that's

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Speaker 1: how I that's the spirit that I attack each day with.

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Speaker 1: You know, here's the interesting thing. I my degrees in

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Speaker 1: mathematics and minor and sociology and sociology really changed my

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Speaker 1: life on how I look at people. It really helps

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Speaker 1: me shape my decisions today. Now, I my career launched

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Speaker 1: on stand up comedy, stand up comedy, and so when

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Speaker 1: you start talking about that leadership, you know, that's the

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Speaker 1: natural part of me because I always figured if I

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Speaker 1: was in a room of a hundred people, if I

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Speaker 1: got seventy people to laugh, then I was winning. You know,

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Speaker 1: I was gonna I wouldn't walk off because you're not

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Speaker 1: gonna get everybody, you know that. And so the conversation

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Speaker 1: we're having here you have small work environments as leadership,

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Speaker 1: and then you have a larger small corporation than large corporations.

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Speaker 1: Is that culture that we're talking about, that leadership culture.

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Speaker 1: That's when you're saying, how do if leaders aren't trained

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Speaker 1: to be leaders, then they will fail as the as

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Speaker 1: the as the crowd gets bigger, they can't hear you.

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Speaker 1: You know, It's like everybody hear your conversation. Are you

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Speaker 1: talking to the people in the back? I remember Paul

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Speaker 1: that was with Stephen and was talking about playing big

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Speaker 1: arenas like three thousand and seven thousand and twenty thousand

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Speaker 1: seat arenas. That's a lot of people to control. And

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Speaker 1: whenever we would go out on stage, we will always

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Speaker 1: make sure we pointed to the rear of the arena

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Speaker 1: just to let the people know we see you. And

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Speaker 1: that's what leadership is all about. Acknowledging that you see everybody,

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Speaker 1: even if you don't really see them, but you acknowledge

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Speaker 1: that they're there. And that's what leadership falls apart by

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Speaker 1: not acknowledging everybody and giving them a sense of purpose

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Speaker 1: and also acknowledging they have a gift that can be

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Speaker 1: utilized significantly by this company or the role that you play.

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Speaker 1: Am I on the same page with your book. Literally,

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Speaker 1: the third killer Brishan is called salute the long snapper.

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Speaker 1: Now you don't need to be a sports fan to

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Speaker 1: get this analogy. I'll just break it down in five seconds.

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Speaker 1: The long snapper is the guy that hikes the ball

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Speaker 1: to the punter. They are the person in life that

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Speaker 1: if they do things right, they'll never hear a word,

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Speaker 1: but they do one thing wrong and they'll never hear

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Speaker 1: the end of it. And the reality is we've all

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Speaker 1: been a long snapper at some point in our life.

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Speaker 1: And so my mission, in my message here is we

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Speaker 1: need to shine a light on those long snappers because

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Speaker 1: there's way more long snappers in the world then there

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Speaker 1: are star quarterbacks. But in business and in a lot

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Speaker 1: of walks, all we do is praise the quarterback. We

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Speaker 1: only praise the leader. When you and I both know

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Speaker 1: that it takes a village and until everybody long snappers included,

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Speaker 1: they feel like they genuinely, genuinely have a seat at

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Speaker 1: the table, that's when they know they matter. That's when

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Speaker 1: they're gonna give their all to the cause because they

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Speaker 1: actually feel recognized, valued, seeing heard. So, yes, you and

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Speaker 1: I are kindred spirits in that way. Well, that doesn't

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Speaker 1: important because when you're trying to, you know, to write

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Speaker 1: a book, a book as good as I'm reading a book.

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Speaker 1: Yet people keep telling them I need to write a book.

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Speaker 1: And so so when I run across a book like

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Speaker 1: this and talks about leadership, talks about trust, it talks

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Speaker 1: about being able to show your role and something you

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Speaker 1: said earlier about what do you the your level of significance,

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Speaker 1: Because I always talk to people about significance because that's

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Speaker 1: that puts a statement of your value. Because you know,

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Speaker 1: people can say, you know lebrod Jays getting a lot

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Speaker 1: of money, well because he stated his significance. Okay, so

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Speaker 1: so because he states significance, that can apply to you.

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Speaker 1: If you in the mail room, if you're a significant

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Speaker 1: person in the mail room, then guess what, They're gonna

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Speaker 1: move you out of the mail room because they see

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Speaker 1: value in you talk about how people and generally don't

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Speaker 1: understand that that's the key. Uh. I always tell a

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Speaker 1: story about when I was intern. Actually I work in

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Speaker 1: the college intern at IBM, and they had told me,

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Speaker 1: Paul that they only kept people there for one semester

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Speaker 1: and that was it. While I stayed there for two

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Speaker 1: and a half years because I showed them that you

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Speaker 1: couldn't let me go because I had value to the

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Speaker 1: employees that you hired. There were full times and so

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Speaker 1: I played that game out because I trusted my natural instinct.

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Speaker 1: Now you're saying the same thing is that you wouldn't

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Speaker 1: You wouldn't in the sports world for fifteen years successfully

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Speaker 1: because they liked you. That can get you in the door.

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Speaker 1: But you understood being able to open up lanes of

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Speaker 1: significance that people value, and that's why you retain that

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Speaker 1: high level of success. Can you break it down for

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Speaker 1: my viewers and listeners, And the way that I will

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Speaker 1: break it down is this, And to your point, Rishan

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Speaker 1: is super important here. Yes, the success, but ultimately, especially

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Speaker 1: in the world I was in, you had to perform

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Speaker 1: or there was no seat at the table. And so

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Speaker 1: I understood that track record and street crediting, all these

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Speaker 1: different things matter. But let me zoom out for a

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Speaker 1: second and then I'm gonna come back to success and significance.

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Speaker 1: I think at a larger societal level, one of the

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Speaker 1: challenges is we, especially here in the United States, we're

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Speaker 1: raised in a way where we look at your trophies,

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Speaker 1: we look at the brands that you represent or that

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Speaker 1: you associate with. We're always chasing success, and that's the

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Speaker 1: first mountain of life. And I did not know that

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Speaker 1: there was the second mountain coming, which is the one

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Speaker 1: about significance. But let me come back to the first

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Speaker 1: mountain of success. So you're climbing and you're climbing, and

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Speaker 1: the better you are, the better your LinkedIn profile looks.

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Speaker 1: You just keep climbing and then inevitably what I do

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Speaker 1: because like you, Rajan, on my podcast, I'm interviewing some

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Speaker 1: of the most successful people in the world, and you

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Speaker 1: know what, one of the common things that I hear is,

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Speaker 1: as I'm sure you've heard, I get to the top

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Speaker 1: of the mountain and I look around and I asked myself,

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Speaker 1: is this it? Like I did all that work, I

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Speaker 1: want all these trophies. I got the ultimate double of success,

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Speaker 1: and on the inside, I don't feel fulfilled. The goal

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Speaker 1: post keep moving further away. I get one promotion, I

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Speaker 1: just want the next. I get one pay raise, I

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Speaker 1: just want more, and it's a game of more and

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Speaker 1: more and you never get there. That's the first mountain

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Speaker 1: of life, which is success. What I graduated too because

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Speaker 1: of some hard times, because I wasn't feeling alive on

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Speaker 1: the inside. Significance is the second mountain, because if success

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Speaker 1: is about self, significance is about serving others. I didn't

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Speaker 1: know that was important when I was younger. I was

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Speaker 1: told it, but my ego got in the way. So

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Speaker 1: now I step into the world of service of contribution,

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Speaker 1: of impact, of leaving it better than I found it,

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Speaker 1: whether that means of people or place. And I'll tell

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Speaker 1: you Rashan. Ever since I started to focus on significance

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Speaker 1: over success, that's when my life took off. And here's

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Speaker 1: the last piece for you. I've met many people that

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Speaker 1: have success but don't feel significance. However, I have never

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Speaker 1: met a single one person that has achieved significance and

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Speaker 1: is not successful. It's interesting how that works out. It's

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Speaker 1: finally here, the season of celebration. And no matter how

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Speaker 1: you celebrate with family and friends, whether you're preparing for

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Speaker 1: Reis magos or Karamu lighting the Manura, are going to

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Speaker 1: midnight mass, Coals has just what you need to make

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Speaker 1: those traditions special. Plus you'll find gifts for all your

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Speaker 1: giving gifts from Human Nation and shame moisture, or treat

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Speaker 1: them to everyone's favorite active wear from top brands like Nike, Adidas,

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Speaker 1: Cares is donating eight million dollars to local nonprofits nationwide

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Speaker 1: No matter how you celebrate, when you shop at Coals,

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Speaker 1: dot com. Look for your children's eyes to see the

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Speaker 1: true magic of a forest. It's a storybook world for them.

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Speaker 1: You look and see a tree. They see the wrinkled

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Speaker 1: face of a wizard with arms outstretched to the sky.

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Speaker 1: They see treasure and pebbles. They see a windy path

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Speaker 1: that could lead to adventure, and they see you. They're fearless. Guide.

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Speaker 1: Is this fascinating world? Find a forest near you and

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Speaker 1: start exploring it. Discover the Forest dot Org brought to

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Speaker 1: Look for your children's eyes to see the true magic

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Speaker 1: of a forest. It's a storybook world for them. You

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Speaker 1: look and see a tree, They see the wrinkled face

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Speaker 1: of a wizard with arms outstretched to the sky. They

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Speaker 1: see treasure and pebbles. They see a windy path that

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Speaker 1: could lead to a check and they see you. They're fearless. Guide.

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Speaker 1: Is this fascinating world. Find a forest near you and

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Speaker 1: start exploring and discover the forest. Dot Orgon brought to

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Speaker 1: you by the United States Forest Service and the Council.

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Speaker 1: You know, it's really it's really a great conversation we're

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Speaker 1: having because you know, I can share so many examples,

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Speaker 1: and one of my dominant examples was when I was

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Speaker 1: managing Steve Harvey. Despite all my success, I was confused.

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Speaker 1: And confusion can block your significance because you have to

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Speaker 1: have a clear path to what you're trying to achieve

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Speaker 1: in life. You know, I don't care about the m

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Speaker 1: ag is, the image awards, the number one box office success,

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Speaker 1: the number one books, family few being, number one, talk

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Speaker 1: shows being launched. I I lost my significance. I lost

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Speaker 1: my I was confused as to where I wanted to go,

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Speaker 1: you know, the next five or ten years. Because in

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Speaker 1: two thousand, when I started to manage, I was clearly

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Speaker 1: had a path of what I wanted to do with him.

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Speaker 1: He had clearly a path what he wanted to do

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Speaker 1: with me. We wanted to change the game. We wanted

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Speaker 1: to do talk shows, we want to do game shows.

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Speaker 1: We wanted to just be a dominant force. But along

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Speaker 1: the way you know you, you you you. You start

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Speaker 1: realizing is that the same dream for you now? And

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Speaker 1: that's when the confusion said in for me and as

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Speaker 1: you want to let people know that when you start

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Speaker 1: talking about finding your significance, finding your why, it cannot

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Speaker 1: be tied to confusion. If you're confused by anything you're

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Speaker 1: trying to do or achieve, you will not achieve significance.

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Speaker 1: And I wanted to and one of the reasons I

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Speaker 1: wanted to talk to you today I wanted to be

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Speaker 1: honest because I felt after reading your book, I had

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Speaker 1: to be honest to be able to tell people why

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Speaker 1: this book is relatable to me and what it's readable

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Speaker 1: because of the fact that you can see people label successful,

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Speaker 1: label got everything you want the cards, and they've got

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Speaker 1: all they amplified on social media, but what is their

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Speaker 1: point of view? I did not have it. I did

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Speaker 1: not have it, and reading your book helped refocus me

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Speaker 1: and realized I had it. I just didn't. I just

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Speaker 1: didn't drill down and just start saying you can't have this,

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Speaker 1: this is not it, this is not it, this is

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Speaker 1: not it, this is you. And that's what your book

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Speaker 1: enabled me to say. Now on this call is that

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Speaker 1: my lead with my gifts. That's Rushan McDonald and everything

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Speaker 1: that I've done in building to this moment money making conversations,

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Speaker 1: that's what Sean McDonald. These are brands that have been

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Speaker 1: built out out of what I want to talk about.

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Speaker 1: And that's what this book is about. Is when I

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Speaker 1: tell people, you know, stop reading other people's success stores

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Speaker 1: and start writing your own. And that's what your book

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Speaker 1: is telling everybody. Paul talk to us, bingo, Yeah, you

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Speaker 1: just nailed it. That's that's essentially when I could say,

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Speaker 1: are you living and leading with purpose? Which that's an

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Speaker 1: honest question for us to ask ourselves and where whether

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Speaker 1: it's this playbook or whether it's just the way that

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Speaker 1: you enter each day. Think of it from this framework,

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Speaker 1: I call this your identity model, right, and everybody listening

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Speaker 1: to this has an identity. And my challenges are we

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Speaker 1: being authentic to identity? So let me break this down.

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Speaker 1: The inner layer of your identity is your purpose. Your

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Speaker 1: purpose is your why. The next layer are your core values,

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Speaker 1: and your values are your who. So if the innermost

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Speaker 1: layers of your identity is a combination of your why

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Speaker 1: and your who, what that then does they inform your

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Speaker 1: belief system, how you make decisions, your daily behaviors, and

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Speaker 1: last but not least, your actions. So this outermost layer

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Speaker 1: is how you show up every day. The question is

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Speaker 1: your outer layers connected to the inner layers? In other words,

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Speaker 1: are you showing up in a way that's aligned and

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Speaker 1: connected to who you are at your core? Prior to

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Speaker 1: finding my purpose? The answer was heck no, absolutely not, Rashan,

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Speaker 1: I was not I was misaligned, I was not connected.

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Speaker 1: I lacked some sense of authenticity because was over chasing success.

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Speaker 1: But now I'm on this second mountain of life called significance,

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Speaker 1: and that's where I started to align who I am

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Speaker 1: on my best day and I just rinse and repeat

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Speaker 1: every single day. But it means nothing unless I show

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Speaker 1: up through my actions, behaviors, and decisions. That's how you

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Speaker 1: live and lead with purpose. And it's something that I'm

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Speaker 1: so grateful that I realized that lesson over the course

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Speaker 1: of my life, because that's literally what I do for

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Speaker 1: a living. My calling is to pay this gift forward

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Speaker 1: because I want people to experience the same transformation that

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Speaker 1: I had. It's amazing. I'm talking to Paul ifs Abstain

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Speaker 1: and he's an expert in leadership and organization of culture.

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Speaker 1: But of the last fifteen years he's been a success.

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Speaker 1: But he defined and redefined himself when he discovered his wife.

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Speaker 1: And here's the funny thing about you know, if you

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Speaker 1: if you would have been watching me read this book,

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Speaker 1: you know I'm very animated. And so it's two phrases

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Speaker 1: I always use. Paul always tell people, don't be afraid

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Speaker 1: to fire people because you're stopping them from living the

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Speaker 1: dream they want to live. Okay, remember that phone. Okay.

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Speaker 1: And then I always tell people, you know, because a

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Speaker 1: lot of people, you know, racism does exist. But I

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Speaker 1: always tell people, at least give yourself a shot. And

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Speaker 1: I always tell people that if they're the way you

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Speaker 1: give yourself a shot is decisions are always made looking

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Speaker 1: by a person looking left, looking right, and in front.

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Speaker 1: Nobody turns around and makes a decision. Okay, if you're

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Speaker 1: standing intentionally standing behind somebody, or you're standing behind somebody,

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Speaker 1: why they're making a decision. They're not gonna pick you.

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Speaker 1: So understand you. You understand why you're there. You may

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Speaker 1: want to get you might need to get fired or

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Speaker 1: fighting a job now and reading your book, this line

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Speaker 1: really made me dance. It says is in the it's

427
00:23:40,960 --> 00:23:45,000
Speaker 1: in the transformation of disengaged to inspire. Look to your left,

428
00:23:46,440 --> 00:23:49,160
Speaker 1: look to your right. Seven out of ten people don't

429
00:23:49,160 --> 00:23:52,320
Speaker 1: want to be here. They'd rather be working somewhere else

430
00:23:52,520 --> 00:23:56,600
Speaker 1: for someone else. That let me knew that I was

431
00:23:56,640 --> 00:23:59,760
Speaker 1: perfectly a line because you took two of my concepts

432
00:24:00,359 --> 00:24:02,840
Speaker 1: and sitting in one sentence, I'll tell people look to

433
00:24:02,880 --> 00:24:04,880
Speaker 1: the left, look to the right, looking front. If you're

434
00:24:04,920 --> 00:24:07,960
Speaker 1: not in that person's visual site of decision maker, you're

435
00:24:08,000 --> 00:24:10,639
Speaker 1: not part of that culture. And that's what you're talking about.

436
00:24:11,040 --> 00:24:13,800
Speaker 1: If a person is at your state of employment, they're

437
00:24:13,800 --> 00:24:16,560
Speaker 1: not working up to your expectation, fired them, let them

438
00:24:16,640 --> 00:24:18,560
Speaker 1: go so they can go do the job that they

439
00:24:18,600 --> 00:24:20,600
Speaker 1: really want to do. But you need to push them

440
00:24:20,680 --> 00:24:23,960
Speaker 1: and enable them doing by disenfranchising them from this opportunity

441
00:24:24,040 --> 00:24:25,840
Speaker 1: that they don't want to be at. And that's what

442
00:24:25,880 --> 00:24:28,880
Speaker 1: you're saying. Tell us the significance of that statement right

443
00:24:28,880 --> 00:24:32,360
Speaker 1: there in your book, because it was transformatable for me,

444
00:24:32,760 --> 00:24:35,879
Speaker 1: because it made me align myself with saying stay focused.

445
00:24:35,920 --> 00:24:38,359
Speaker 1: With Sean, you're doing the right things, because that's what

446
00:24:38,400 --> 00:24:41,399
Speaker 1: he's saying in his book. Stay focused and align yourself

447
00:24:41,400 --> 00:24:46,080
Speaker 1: with people who follow the same path. Yeah, I think

448
00:24:46,119 --> 00:24:50,000
Speaker 1: it's not only aligning yourself with people that that connects

449
00:24:50,080 --> 00:24:53,520
Speaker 1: you in terms of your core spirit. But I also

450
00:24:53,680 --> 00:24:56,359
Speaker 1: think in a very practical way. I'll actually let the

451
00:24:56,359 --> 00:24:58,280
Speaker 1: audience in on a little bit of a backstory. So

452
00:24:58,320 --> 00:25:00,560
Speaker 1: this is what led to that Jerry McGuire moment when

453
00:25:00,600 --> 00:25:03,120
Speaker 1: I took that leap of faith away from sports, which

454
00:25:03,160 --> 00:25:05,520
Speaker 1: is a decision I never thought I would make. But

455
00:25:05,600 --> 00:25:08,040
Speaker 1: it was my executive coach who and you called it

456
00:25:08,040 --> 00:25:11,000
Speaker 1: out earlier with Sean from the University of Michigan. So

457
00:25:11,080 --> 00:25:14,760
Speaker 1: Go Blue, my executive NBA coach. Her name is Suanne

458
00:25:15,000 --> 00:25:16,680
Speaker 1: so And and I had a combo when I was

459
00:25:16,720 --> 00:25:19,120
Speaker 1: head of sales and business development for the San Francisco

460
00:25:19,200 --> 00:25:22,359
Speaker 1: forty Niners, and literally this was it. She said, Paul,

461
00:25:22,880 --> 00:25:26,440
Speaker 1: I know what you do, What do you love about it?

462
00:25:26,600 --> 00:25:29,200
Speaker 1: What do you hate about it? And what's in the middle,

463
00:25:29,280 --> 00:25:31,760
Speaker 1: meaning what do you tolerate? So love, hate, tolerate, And

464
00:25:31,760 --> 00:25:34,720
Speaker 1: I want everybody to ask yourself those three questions about

465
00:25:34,720 --> 00:25:37,600
Speaker 1: what it is that you do. And then she said, Okay,

466
00:25:37,800 --> 00:25:40,840
Speaker 1: go deeper on that love bucket. And I said, all right, Suanne,

467
00:25:41,240 --> 00:25:44,080
Speaker 1: I love being a coach just like you. I love

468
00:25:44,160 --> 00:25:47,520
Speaker 1: the people side, the culture side of business. I love

469
00:25:47,600 --> 00:25:50,919
Speaker 1: investing in relationships. And she just said, awesome, on a

470
00:25:51,000 --> 00:25:54,400
Speaker 1: good day. What percentage of your time are you doing that?

471
00:25:55,560 --> 00:25:57,440
Speaker 1: And I started to sing down in my chair because

472
00:25:57,440 --> 00:25:59,520
Speaker 1: I knew the answer was a little ugly. Literally, I

473
00:25:59,560 --> 00:26:02,840
Speaker 1: was in strategy meeting after meeting. Sometimes meetings talk about

474
00:26:02,880 --> 00:26:06,439
Speaker 1: meetings and all this noise. But I wasn't doing what

475
00:26:06,520 --> 00:26:08,879
Speaker 1: I love to do. I was working in an industry

476
00:26:08,920 --> 00:26:11,639
Speaker 1: that I loved, but the job I fell out of

477
00:26:11,680 --> 00:26:14,240
Speaker 1: love with it. And here's the reality, and here's the

478
00:26:14,280 --> 00:26:18,000
Speaker 1: takeaway for everybody listening in. From that point forward, I

479
00:26:18,040 --> 00:26:21,240
Speaker 1: started to say, what I do on a day to day,

480
00:26:21,320 --> 00:26:25,440
Speaker 1: every activity of each day, it either gives me energy

481
00:26:25,560 --> 00:26:28,760
Speaker 1: or it depletes me of my energy. There's no in between.

482
00:26:29,119 --> 00:26:32,800
Speaker 1: Something gives you fuel or it depletes you of your fuel.

483
00:26:33,119 --> 00:26:35,720
Speaker 1: So you need to be honest with yourself, and not

484
00:26:35,760 --> 00:26:38,880
Speaker 1: only in the mirror, but if you're in a leadership position,

485
00:26:39,560 --> 00:26:41,920
Speaker 1: how do the people around you feel? And so when

486
00:26:41,960 --> 00:26:44,679
Speaker 1: I said that seven out of ten people being disengaged,

487
00:26:44,680 --> 00:26:47,080
Speaker 1: and you just shined a light on that statistic. Rashan.

488
00:26:47,760 --> 00:26:51,960
Speaker 1: I'm basically saying that most of us do things every

489
00:26:52,040 --> 00:26:55,440
Speaker 1: day that deplete us of our fuel. We are disengaged.

490
00:26:55,760 --> 00:27:00,560
Speaker 1: It's not tied to our purpose. It's paycheck over purpose.

491
00:27:00,960 --> 00:27:03,280
Speaker 1: And so how can we get in tune with who

492
00:27:03,320 --> 00:27:06,679
Speaker 1: we are, what energizes us? Because that's the key. What

493
00:27:06,760 --> 00:27:09,440
Speaker 1: are you curious about? What gives you energy that will

494
00:27:09,440 --> 00:27:11,520
Speaker 1: help you find your passion, that will help you find

495
00:27:11,520 --> 00:27:13,720
Speaker 1: your purpose. But don't worry about the purpose thing that's

496
00:27:13,760 --> 00:27:16,400
Speaker 1: too big on step one, that's step five in the game.

497
00:27:16,480 --> 00:27:19,119
Speaker 1: Step one is what are you curious about? What gives

498
00:27:19,119 --> 00:27:22,600
Speaker 1: you energy? And there's hints in there about your passion.

499
00:27:23,040 --> 00:27:26,399
Speaker 1: That's where I would start, you know, And it's absolutely true.

500
00:27:26,640 --> 00:27:29,680
Speaker 1: And the one thing that really launched me I was

501
00:27:29,720 --> 00:27:33,200
Speaker 1: doing an interview, Oh what and that we were talking

502
00:27:33,240 --> 00:27:35,879
Speaker 1: about age. We was talking about so many people just

503
00:27:35,920 --> 00:27:40,800
Speaker 1: stop their dreams when they get fifty or sixties, seventy,

504
00:27:40,400 --> 00:27:44,160
Speaker 1: They think they can't do anything beyond that. And as

505
00:27:44,160 --> 00:27:49,280
Speaker 1: we wrap talk to about audience about not letting age

506
00:27:49,680 --> 00:27:54,359
Speaker 1: diminished your significance, diminishing your purpose and stopping you from

507
00:27:54,440 --> 00:27:58,959
Speaker 1: living your dreams. Yeah, that's a great one. And and

508
00:27:59,000 --> 00:28:02,200
Speaker 1: look I think we're we can all align. Is even

509
00:28:02,240 --> 00:28:05,160
Speaker 1: if the word conversation for some you know, some people

510
00:28:05,200 --> 00:28:07,439
Speaker 1: find themselves in a career, others in a job, so

511
00:28:07,480 --> 00:28:09,680
Speaker 1: we're not all in the same spot there. But here's

512
00:28:09,680 --> 00:28:13,480
Speaker 1: where I think we can align and find common ground relationships.

513
00:28:14,200 --> 00:28:16,600
Speaker 1: And in this case, I would say, the way that

514
00:28:16,680 --> 00:28:20,040
Speaker 1: I boil it down is every day you're with the

515
00:28:20,080 --> 00:28:24,119
Speaker 1: wrong person is the day that you're not with the

516
00:28:24,200 --> 00:28:27,840
Speaker 1: right person right. So like if you think of life

517
00:28:27,840 --> 00:28:30,920
Speaker 1: in that sense, is it ever too late to meet

518
00:28:31,040 --> 00:28:34,760
Speaker 1: the one? Is it ever too late to transition from

519
00:28:34,880 --> 00:28:40,120
Speaker 1: job to career to calling It's never too late. Age

520
00:28:40,160 --> 00:28:43,200
Speaker 1: has nothing to do with it. I would argue that

521
00:28:43,280 --> 00:28:46,120
Speaker 1: even if I could fast forward decades ahead in my life,

522
00:28:46,120 --> 00:28:49,600
Speaker 1: if I was not feeling significance or purpose, it would

523
00:28:49,640 --> 00:28:52,240
Speaker 1: still be the greatest gift that I had ever received.

524
00:28:52,640 --> 00:28:56,719
Speaker 1: Ages the number, the mission is, the goal is you

525
00:28:56,720 --> 00:29:00,400
Speaker 1: want to feel alive, And every day you don't feel life,

526
00:29:00,680 --> 00:29:03,920
Speaker 1: you're only getting in your own way. So let's lock arms,

527
00:29:03,960 --> 00:29:06,280
Speaker 1: let's need it the fifty as I say, and let's

528
00:29:06,280 --> 00:29:09,320
Speaker 1: feel a lot. You know that that the infamous fifty

529
00:29:09,360 --> 00:29:12,080
Speaker 1: yard line. You know you can need you know, and

530
00:29:12,120 --> 00:29:14,760
Speaker 1: That's why I go back to sports man. I you know, I,

531
00:29:14,760 --> 00:29:19,520
Speaker 1: I um. I've never played professional sports, nor collegiate or

532
00:29:19,600 --> 00:29:24,160
Speaker 1: high school, but for sports, tend to people with your female, male,

533
00:29:24,560 --> 00:29:27,880
Speaker 1: different age groups. In your role and being a guy

534
00:29:28,200 --> 00:29:31,479
Speaker 1: who's who's walked in stadium sold out, what is the

535
00:29:31,520 --> 00:29:34,000
Speaker 1: most just maybe a question that the question that was

536
00:29:34,000 --> 00:29:36,040
Speaker 1: in your book, just a question about a person who's

537
00:29:36,080 --> 00:29:41,640
Speaker 1: lived at that glorified world of seeing people fans fandom.

538
00:29:41,680 --> 00:29:45,080
Speaker 1: What is your biggest takeaway that fans can take away

539
00:29:45,200 --> 00:29:47,800
Speaker 1: while watching sports that they can give to their personal

540
00:29:47,880 --> 00:29:54,240
Speaker 1: life and professional life. Yeah, so let's say here in

541
00:29:54,320 --> 00:29:58,800
Speaker 1: a pack stadium, and other people may look at seventy

542
00:29:58,880 --> 00:30:03,360
Speaker 1: thousand folks and see seventy fans my perspective and this

543
00:30:03,440 --> 00:30:07,280
Speaker 1: is a great life lesson. Every seat has a story.

544
00:30:08,200 --> 00:30:11,200
Speaker 1: So when I look out at seventy people, I see

545
00:30:11,240 --> 00:30:15,040
Speaker 1: seventy thousand stories that are in the making. So I

546
00:30:15,160 --> 00:30:18,560
Speaker 1: see somebody that just came back from serving overseas. I

547
00:30:18,640 --> 00:30:21,000
Speaker 1: see somebody that just battled cancer and is now in

548
00:30:21,040 --> 00:30:23,440
Speaker 1: remission and top of their bucket list. Let me go

549
00:30:23,480 --> 00:30:28,480
Speaker 1: watch my favorite team play. I see a mother, father, daughter, son,

550
00:30:28,760 --> 00:30:31,680
Speaker 1: a family of four creating a lifelong memory that they

551
00:30:31,760 --> 00:30:34,400
Speaker 1: just don't realize that the next three hours is about

552
00:30:34,400 --> 00:30:38,680
Speaker 1: to deliver. That's how I see a stadium. That's how

553
00:30:38,760 --> 00:30:41,160
Speaker 1: I see the world, and that's how I see people.

554
00:30:41,560 --> 00:30:43,960
Speaker 1: It's about humanity and at the end of the day,

555
00:30:44,120 --> 00:30:46,720
Speaker 1: we all have a story. And just remember, whether it's

556
00:30:46,720 --> 00:30:50,080
Speaker 1: a company or even inside your house, every seat has

557
00:30:50,120 --> 00:30:54,520
Speaker 1: a story, the power or planned offense. Paul Epstein, I

558
00:30:54,520 --> 00:30:55,920
Speaker 1: want to thank you for coming on my show Mind

559
00:30:55,920 --> 00:30:59,600
Speaker 1: and making conversations. Man, can we be friends? Brother? I

560
00:30:59,640 --> 00:31:03,080
Speaker 1: know we we've done. Of course. You know this is

561
00:31:03,080 --> 00:31:05,640
Speaker 1: a lifelong journey. You know, because I come out to

562
00:31:05,680 --> 00:31:08,320
Speaker 1: California and I lived in California fifteen years. I know

563
00:31:08,360 --> 00:31:11,040
Speaker 1: exactly what Pasadena, California one of my favorite communities to

564
00:31:11,120 --> 00:31:13,400
Speaker 1: go out that e and so Stephen A Smith and

565
00:31:13,440 --> 00:31:15,440
Speaker 1: not doing a lot of TV projects out there, So

566
00:31:15,760 --> 00:31:18,160
Speaker 1: I'd love to introduce you to him. I think it's

567
00:31:18,160 --> 00:31:20,880
Speaker 1: somebody that you love meeting, sit around and talk because

568
00:31:20,920 --> 00:31:23,040
Speaker 1: he's a journalist background, and we're doing a lot of

569
00:31:23,040 --> 00:31:25,640
Speaker 1: productions and I think that we may want to slide

570
00:31:25,680 --> 00:31:29,920
Speaker 1: indu some productions together on the TV media side as well. Paul, Okay, Yeah,

571
00:31:29,920 --> 00:31:31,719
Speaker 1: I would love to would love to meet you at

572
00:31:31,720 --> 00:31:35,520
Speaker 1: the fifty as well as stephen A. So appreciate you'll

573
00:31:35,520 --> 00:31:37,480
Speaker 1: be able to hear him before the fifty. You know that,

574
00:31:38,480 --> 00:31:41,960
Speaker 1: I know, I know. Brother. Thank you for coming on

575
00:31:42,000 --> 00:31:45,240
Speaker 1: money making conversations, Paul, all right, thank you be well.

576
00:31:53,280 --> 00:31:55,960
Speaker 1: In this season of giving, Cools has gifts for all

577
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581
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582
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583
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584
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585
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Speaker 1: data insights to help. Just as importantly, our AI technology

586
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589
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590
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591
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