1 00:00:02,040 --> 00:00:07,040 Speaker 1: Welcome to brain Stuff from How Stuff Works, Hey, brain Stuff, 2 00:00:07,080 --> 00:00:11,399 Speaker 1: Lauren Vogelbaum. Here. It's eighteen eighty nine. Missouri newspaper editor 3 00:00:11,480 --> 00:00:14,320 Speaker 1: Chris Rutt and his friend Charles Underwood have created the 4 00:00:14,360 --> 00:00:17,440 Speaker 1: world's first pancake ready mix, but they need a scheme 5 00:00:17,520 --> 00:00:20,239 Speaker 1: to sell it. Rutt has seen a minstrel show that 6 00:00:20,320 --> 00:00:24,360 Speaker 1: featured the popular song Old Aunt Jemima. Inspired by the character, 7 00:00:24,440 --> 00:00:26,479 Speaker 1: who was often portrayed by a white man in black 8 00:00:26,480 --> 00:00:29,160 Speaker 1: face and drag, he decides to name their new breakfast 9 00:00:29,160 --> 00:00:33,280 Speaker 1: concoction Aunt Jemima and attached her stereotypical mammy image, a 10 00:00:33,560 --> 00:00:35,920 Speaker 1: genial and submissive black woman who worked as a nanny 11 00:00:36,000 --> 00:00:39,479 Speaker 1: or housekeeper for white families to the product. But the 12 00:00:39,520 --> 00:00:41,960 Speaker 1: two fail in marketing the business and they sell the 13 00:00:42,000 --> 00:00:45,680 Speaker 1: company to the RT. Davis Milling Company. In eight RT 14 00:00:45,880 --> 00:00:49,239 Speaker 1: Davis Company not only fine tunes the pancake recipe, but 15 00:00:49,360 --> 00:00:52,800 Speaker 1: also the Antjemima marketing ploy. The company decides to turn 16 00:00:52,840 --> 00:00:55,400 Speaker 1: Aunt Jemima into a real black woman, and they put 17 00:00:55,480 --> 00:00:58,800 Speaker 1: former slave Nancy Green on display at the eight three 18 00:00:58,840 --> 00:01:02,880 Speaker 1: World Exposition in Chicago, where she sings songs, cook's pancakes, 19 00:01:03,000 --> 00:01:06,800 Speaker 1: and tells euphemistic stories about the old South Fast Board 20 00:01:06,840 --> 00:01:09,960 Speaker 1: more than one years to today, many iterations of an 21 00:01:10,000 --> 00:01:12,839 Speaker 1: Jemima and tons of boxes of pancake mix have been sold, 22 00:01:13,200 --> 00:01:16,960 Speaker 1: and vestiges of the company's racist roots remain. And so 23 00:01:17,040 --> 00:01:20,600 Speaker 1: does black face, as is evident from the news. Black face, 24 00:01:20,720 --> 00:01:23,800 Speaker 1: the centuries old practice of using makeup to transform into 25 00:01:23,840 --> 00:01:26,960 Speaker 1: a caricature of a black person, usually with googly white eyes, 26 00:01:27,160 --> 00:01:30,400 Speaker 1: ink colored skin, and big red lips, is still alive 27 00:01:30,440 --> 00:01:34,000 Speaker 1: and well college students across the world, where costumes and 28 00:01:34,000 --> 00:01:37,039 Speaker 1: black face at Halloween parties, performers appear on stage in 29 00:01:37,040 --> 00:01:40,640 Speaker 1: television in black face. Businesses and homes still proudly display 30 00:01:40,680 --> 00:01:44,839 Speaker 1: the iconography and racist memorabilia without addressing their complicated history, 31 00:01:45,920 --> 00:01:49,480 Speaker 1: because that complicated history stretches so back into our cultural history. 32 00:01:49,720 --> 00:01:52,080 Speaker 1: It's not a surprise that some people are still strolling 33 00:01:52,080 --> 00:01:54,800 Speaker 1: into shindigs and black face. But the reason that current 34 00:01:54,840 --> 00:01:56,920 Speaker 1: instances of black face blow up in the news and 35 00:01:56,920 --> 00:01:59,960 Speaker 1: in social media conversation, like, for example, the old photo 36 00:02:00,040 --> 00:02:02,800 Speaker 1: of Rapper Drake in black face that surfaced, is because 37 00:02:02,840 --> 00:02:05,480 Speaker 1: the practice has long been deemed harmful to the popular 38 00:02:05,520 --> 00:02:09,880 Speaker 1: perception of black people. Take abolitionist Frederick Douglas's comments on 39 00:02:10,000 --> 00:02:13,080 Speaker 1: musical performers wearing black face called minstrels. He wrote in 40 00:02:13,080 --> 00:02:15,720 Speaker 1: the newspaper The North Star in eighteen forty eight that 41 00:02:15,800 --> 00:02:19,040 Speaker 1: there quote the filthy scum of white society who have 42 00:02:19,120 --> 00:02:21,519 Speaker 1: stolen from us a complexion denied to them by nature, 43 00:02:21,840 --> 00:02:24,360 Speaker 1: in which to make money and pander to the corrupt 44 00:02:24,480 --> 00:02:28,480 Speaker 1: taste of their white fellow citizens. Black people have been 45 00:02:28,520 --> 00:02:30,920 Speaker 1: paraded for the enjoyment of white people and imitated by 46 00:02:30,919 --> 00:02:33,760 Speaker 1: white actors for centuries. In the book Black Like You, 47 00:02:34,120 --> 00:02:37,600 Speaker 1: black Face, white Face, Insult and Imitation in American popular culture, 48 00:02:38,040 --> 00:02:41,799 Speaker 1: journalist and cultural commentator John Strasbaugh argues that these seeds 49 00:02:41,840 --> 00:02:44,560 Speaker 1: of black face were planted quote with the first organized 50 00:02:44,600 --> 00:02:48,160 Speaker 1: contacts between Europeans and Africans. But black face as we 51 00:02:48,200 --> 00:02:52,840 Speaker 1: know it today, a cultural practice meant to mock, exoticize, disparage, pity, 52 00:02:53,080 --> 00:02:56,200 Speaker 1: and generalize African American people in culture, can be traced 53 00:02:56,240 --> 00:03:00,359 Speaker 1: back to nineteenth century theater. Let's talk about minstrel shows. 54 00:03:00,880 --> 00:03:04,240 Speaker 1: These shows started out as performances by white male minstrels, 55 00:03:04,280 --> 00:03:08,359 Speaker 1: traveling musicians who wore black face and caricatured slaves. The 56 00:03:08,400 --> 00:03:12,880 Speaker 1: shows were basically an absurd blend of stereotyping, racism, and capitalism. 57 00:03:12,919 --> 00:03:16,680 Speaker 1: At its finest, minstrel's parodied black song and dance, burned 58 00:03:16,680 --> 00:03:19,960 Speaker 1: cork to blacken their faces, and acted like fools on stage, 59 00:03:20,200 --> 00:03:23,880 Speaker 1: touring the United States and sometimes Britain to amuse white audiences. 60 00:03:24,520 --> 00:03:27,440 Speaker 1: Most black face minstrel cy was performed by non blacks, 61 00:03:27,680 --> 00:03:31,560 Speaker 1: but black people did perform in these shows. Two Billy Cursands, 62 00:03:31,639 --> 00:03:34,040 Speaker 1: the composer of the song Old Aunt Jemima, was a 63 00:03:34,040 --> 00:03:37,800 Speaker 1: black comedian known for his black face minstrel cy. At first, 64 00:03:37,920 --> 00:03:42,040 Speaker 1: minstrels performed solo, perpetuating stereotypical narratives like that of the mammy, 65 00:03:42,280 --> 00:03:46,040 Speaker 1: the uneducated world slave, and the clumsily sophisticated black man. 66 00:03:46,480 --> 00:03:49,200 Speaker 1: By the mid eighteen hundreds, the prevalence of minstrel shows 67 00:03:49,200 --> 00:03:52,680 Speaker 1: had grown so tremendously that minstrel ensembles were popping up everywhere, 68 00:03:52,800 --> 00:03:55,960 Speaker 1: and a show formula had developed. There were jokes, ballads, 69 00:03:55,960 --> 00:03:58,480 Speaker 1: one act plays, dancing, burlesque, and a bunch of other 70 00:03:58,520 --> 00:04:02,680 Speaker 1: acts that generally make a show entertaining. Minstrel shows were 71 00:04:02,720 --> 00:04:05,520 Speaker 1: a hit for years to come. They even gained traction 72 00:04:05,560 --> 00:04:08,280 Speaker 1: in the last decades of the nineteenth century after emancipation 73 00:04:08,360 --> 00:04:10,960 Speaker 1: and in cities where white people didn't interact much with 74 00:04:11,040 --> 00:04:15,440 Speaker 1: black people. Famous performers like Al Jolson, Shirley Temple, Ronald Reagan, 75 00:04:15,480 --> 00:04:18,240 Speaker 1: and Judy Garland contributed to the popularity of black face 76 00:04:18,279 --> 00:04:21,560 Speaker 1: in the early nineteen hundreds, and amateur minstrel shows persisted 77 00:04:21,560 --> 00:04:24,719 Speaker 1: in small local venues until the mid nineteen hundreds, But 78 00:04:25,000 --> 00:04:28,400 Speaker 1: by the late eighteen hundreds, minstrel shows were dwindling of 79 00:04:28,480 --> 00:04:32,200 Speaker 1: vaudeville performances and movies were on the rise, and eventually 80 00:04:32,240 --> 00:04:35,440 Speaker 1: the Civil Rights earra rendered black face minstrel see unacceptable, 81 00:04:35,920 --> 00:04:40,040 Speaker 1: but the disparaging portrayals, belittling stereotypes and prejudices toward black 82 00:04:40,080 --> 00:04:42,960 Speaker 1: people that the shows imparted were already deeply entrenched in 83 00:04:42,960 --> 00:04:47,520 Speaker 1: the American cultural consciousness. Black Face minstrel see perpetuated messages 84 00:04:47,560 --> 00:04:51,880 Speaker 1: that black people are buffoonish, dimwitted, exotic, and enigmatic, among 85 00:04:51,920 --> 00:04:56,080 Speaker 1: other negative characterizations. Studies show that media portrayals can affect 86 00:04:56,080 --> 00:04:58,400 Speaker 1: the way people perceive blacks in real life, and that 87 00:04:58,480 --> 00:05:01,520 Speaker 1: stereotypes can affect the way people interact with others, and 88 00:05:01,640 --> 00:05:05,000 Speaker 1: there's strong evidence that implicit bias the tendency for people 89 00:05:05,040 --> 00:05:08,840 Speaker 1: to attribute certain characteristics to different demographics based on stereotypes 90 00:05:09,080 --> 00:05:12,640 Speaker 1: can affect how people treat blacks. For instance, metro areas 91 00:05:12,640 --> 00:05:15,880 Speaker 1: with greater average implicit bias have more racial disparities in 92 00:05:15,920 --> 00:05:18,960 Speaker 1: police shootings. To this day, the perception of blackmails as 93 00:05:19,000 --> 00:05:21,520 Speaker 1: aggressive in criminal remains and is used to justify the 94 00:05:21,600 --> 00:05:24,360 Speaker 1: use of violence against them, as research and time have 95 00:05:24,440 --> 00:05:27,720 Speaker 1: shown their long lasting implications of assigning negative stereotypes to 96 00:05:27,760 --> 00:05:30,800 Speaker 1: black people. So when the Internet erupts in an uproar 97 00:05:30,839 --> 00:05:33,240 Speaker 1: against a person wearing black face, the problem is not 98 00:05:33,320 --> 00:05:37,640 Speaker 1: political correctness, and it's not generational sensitivity. Black Face's legacy 99 00:05:37,720 --> 00:05:40,720 Speaker 1: is one of white suprevacy and exploitation of black identity, 100 00:05:41,040 --> 00:05:43,279 Speaker 1: and the weight and consequences of that history cannot be 101 00:05:43,320 --> 00:05:45,720 Speaker 1: divorced from it, no matter how great someone might think 102 00:05:45,760 --> 00:05:49,400 Speaker 1: their costume is. As Strasbaugh put it, the problem, of course, 103 00:05:49,640 --> 00:05:56,839 Speaker 1: is that so few of us know our history. Today's 104 00:05:56,839 --> 00:05:59,040 Speaker 1: episode was written by Eve's Jeff Cote and produced by 105 00:05:59,040 --> 00:06:01,240 Speaker 1: Tyler Playing. For more on this and lots of other 106 00:06:01,320 --> 00:06:15,719 Speaker 1: historical topics, visit our home planet, how Stuff Works dot com. 107 00:06:15,279 --> 00:06:15,320 Speaker 1: M