WEBVTT - Safi Bahcall on Why You Need to Take Crazy Risks

0:00:02.240 --> 0:00:06.800
<v Speaker 1>This is Master's in Business with Verry Ridholts on Bloomberg Radio.

0:00:07.480 --> 0:00:10.360
<v Speaker 1>This week on the podcast, I have an extra special guest.

0:00:10.520 --> 0:00:13.039
<v Speaker 1>His name is Safi Pacall and he is the author

0:00:13.080 --> 0:00:17.159
<v Speaker 1>of a fascinating book called moon Shots. Not only was

0:00:17.239 --> 0:00:21.800
<v Speaker 1>he on President Obama's counsel on the Future of Technology,

0:00:21.840 --> 0:00:25.599
<v Speaker 1>but he has consulted for the CIA, the Navy, all

0:00:25.680 --> 0:00:30.240
<v Speaker 1>sorts of organizations, teaching them how to nurture innovation in

0:00:30.320 --> 0:00:34.160
<v Speaker 1>institutions that normally are not very good at that sort

0:00:34.200 --> 0:00:37.760
<v Speaker 1>of thing. He's really a fascinating guy background in physics,

0:00:37.880 --> 0:00:41.320
<v Speaker 1>ran a biotech company and along the way picked up

0:00:41.440 --> 0:00:46.559
<v Speaker 1>lots of insights into what leads to successful moon shots

0:00:46.600 --> 0:00:50.479
<v Speaker 1>as projects and why so much innovation is really just

0:00:51.040 --> 0:00:54.560
<v Speaker 1>smothered in the lab, smothered in the cradle, when it

0:00:54.600 --> 0:00:59.600
<v Speaker 1>has potential to literally change the war. The radar is

0:00:59.720 --> 0:01:03.080
<v Speaker 1>argued with the technology that won the war for the Allies.

0:01:03.320 --> 0:01:07.640
<v Speaker 1>It had been sitting in the Navy for eighteen years unused,

0:01:07.959 --> 0:01:11.680
<v Speaker 1>and had it not been discovered and brought forward by

0:01:11.920 --> 0:01:15.080
<v Speaker 1>van Ouer Bush and other people, there's a very real

0:01:15.160 --> 0:01:18.560
<v Speaker 1>chance the global map would look totally different. So I

0:01:18.600 --> 0:01:22.000
<v Speaker 1>think you'll find this conversation to be absolutely fascinating. My

0:01:22.200 --> 0:01:28.600
<v Speaker 1>conversation with Safie Picoll. This is Masters in Business with

0:01:28.680 --> 0:01:33.319
<v Speaker 1>Barry Ridholts on Bloomberg Radio. My extra special guest this

0:01:33.360 --> 0:01:37.640
<v Speaker 1>week is Safie Picall. He is the former CEO and

0:01:37.800 --> 0:01:41.600
<v Speaker 1>co founder of Sense of Pharmaceuticals. He served on President

0:01:41.680 --> 0:01:47.480
<v Speaker 1>Obama's Council of Science Advisors, and he is the author

0:01:47.840 --> 0:01:51.560
<v Speaker 1>of loon Shots, How to Nurture the crazy ideas that

0:01:51.640 --> 0:01:57.840
<v Speaker 1>wind wars cured diseases and transformed industries. Sofie Picall, Welcome

0:01:57.840 --> 0:02:00.680
<v Speaker 1>to Bloomberg. Thanks very glad to be here. So you

0:02:00.720 --> 0:02:04.400
<v Speaker 1>have a really fascinating background. Both your parents are physicists

0:02:04.480 --> 0:02:08.360
<v Speaker 1>or astrophysicists. You eventually go to Harvard, get a degree

0:02:08.400 --> 0:02:12.160
<v Speaker 1>in theoretical physics, go to Stanford for your PhD in physics.

0:02:12.520 --> 0:02:14.960
<v Speaker 1>How on earth does that lead to a career in

0:02:14.960 --> 0:02:17.600
<v Speaker 1>in biotech. I was kind of a little bit of

0:02:17.639 --> 0:02:20.120
<v Speaker 1>a random walk, but I I spent probably the first

0:02:20.840 --> 0:02:23.559
<v Speaker 1>thirty years of my life kind of on a university.

0:02:23.639 --> 0:02:26.280
<v Speaker 1>And because my parents were physicists, we grew up in Princeton,

0:02:26.360 --> 0:02:28.840
<v Speaker 1>and then I was college and then grad school and

0:02:28.840 --> 0:02:31.000
<v Speaker 1>then post doc and going through the faculty stuff. And

0:02:31.480 --> 0:02:33.919
<v Speaker 1>at some point I realized, and this might be a

0:02:33.919 --> 0:02:38.600
<v Speaker 1>little shocking, that more than that people are not in

0:02:38.639 --> 0:02:41.560
<v Speaker 1>the world, are not theoretical physicist or mathematicians. They do

0:02:41.639 --> 0:02:45.200
<v Speaker 1>stuff other than write papers and go down for inces.

0:02:45.240 --> 0:02:48.360
<v Speaker 1>And I just got curious, So you started looking around.

0:02:48.400 --> 0:02:52.240
<v Speaker 1>How do you go from theoretical physics to stumble into

0:02:52.440 --> 0:02:55.760
<v Speaker 1>via random walk biotech. I was just curious about what

0:02:55.880 --> 0:02:57.680
<v Speaker 1>is it that makes the world go round? And what

0:02:57.760 --> 0:03:00.280
<v Speaker 1>do other people do when they're not writing pay person

0:03:00.280 --> 0:03:02.840
<v Speaker 1>about mathematics or physics. And I actually remember I was

0:03:02.919 --> 0:03:06.320
<v Speaker 1>dating a woman at the time and she had she

0:03:06.400 --> 0:03:08.440
<v Speaker 1>was working as a paralegal, which was a real job,

0:03:08.480 --> 0:03:10.320
<v Speaker 1>and I'd never been to an office, and I remember

0:03:10.360 --> 0:03:13.280
<v Speaker 1>asking her, could you take me in? I was in

0:03:13.360 --> 0:03:15.280
<v Speaker 1>my mid twenty Could you take me into this thing

0:03:15.320 --> 0:03:17.880
<v Speaker 1>you call an office? Did it horrify you? Well, I

0:03:17.880 --> 0:03:19.400
<v Speaker 1>remember she said, well, listen, I can take you in

0:03:19.480 --> 0:03:22.040
<v Speaker 1>Friday happy hour. That's when people sort of stand around

0:03:22.120 --> 0:03:23.880
<v Speaker 1>you could talk. And so I came in Friday happy

0:03:24.000 --> 0:03:26.000
<v Speaker 1>and I said, I said, well, what should I ask?

0:03:26.000 --> 0:03:27.600
<v Speaker 1>And I said, well, look, are you happy doing what

0:03:27.639 --> 0:03:29.480
<v Speaker 1>you're doing? And I went around. It was actually a

0:03:29.480 --> 0:03:31.680
<v Speaker 1>well known law firm in Silicon Valley, and I said,

0:03:31.919 --> 0:03:34.360
<v Speaker 1>are you happy doing what you're doing? I would say,

0:03:34.639 --> 0:03:37.560
<v Speaker 1>of the twenty five people I asked, twenty five said no.

0:03:38.560 --> 0:03:40.560
<v Speaker 1>And I was like, well, that probably set me back

0:03:40.560 --> 0:03:43.360
<v Speaker 1>another five years in the academic world. But I just

0:03:43.400 --> 0:03:46.000
<v Speaker 1>got very curious. And so I heard from another physicist

0:03:46.040 --> 0:03:49.200
<v Speaker 1>friend who had gone into a consulting world, and they

0:03:49.240 --> 0:03:51.640
<v Speaker 1>had sort of they help you transition, they kind of

0:03:51.960 --> 0:03:54.760
<v Speaker 1>from academia to business. Yes, so I went to a

0:03:54.800 --> 0:03:58.600
<v Speaker 1>consulting firm in New York called McKenzie and Joint Company,

0:03:58.640 --> 0:04:01.520
<v Speaker 1>always in the news, US in the news a lot lately,

0:04:02.120 --> 0:04:04.720
<v Speaker 1>and it's kind of like a halfway house for academics.

0:04:04.720 --> 0:04:06.440
<v Speaker 1>It's sort of like they don't want to let you

0:04:06.480 --> 0:04:08.880
<v Speaker 1>loose on the real world, and they sort of coach

0:04:08.960 --> 0:04:10.840
<v Speaker 1>you and the skills you need to survive, how to

0:04:10.880 --> 0:04:12.920
<v Speaker 1>speak to people, how to work on teams, how to

0:04:12.960 --> 0:04:15.320
<v Speaker 1>solve real problems. And so that's how I got a

0:04:15.360 --> 0:04:18.640
<v Speaker 1>sense of kind of how the real world works. And

0:04:18.640 --> 0:04:21.920
<v Speaker 1>then I got a taste for wanting to do something,

0:04:21.960 --> 0:04:25.560
<v Speaker 1>build something, and also bigger than myself, bigger than you know,

0:04:25.640 --> 0:04:28.040
<v Speaker 1>your your own career or your own papers. Or your

0:04:28.040 --> 0:04:32.599
<v Speaker 1>own ideas and bigger than just advising companies. Uh. You know,

0:04:32.640 --> 0:04:35.599
<v Speaker 1>I had friends whose parents were getting sick. I was

0:04:35.640 --> 0:04:39.040
<v Speaker 1>going through some illness in my own family, and I thought,

0:04:39.080 --> 0:04:42.360
<v Speaker 1>how motivating would it be if when I woke up

0:04:42.360 --> 0:04:44.400
<v Speaker 1>in the morning, I was working in something that could

0:04:44.440 --> 0:04:47.400
<v Speaker 1>give people on Earth more time with their loved ones.

0:04:47.760 --> 0:04:51.000
<v Speaker 1>It's just an incredibly exciting and fun way to work. So,

0:04:51.120 --> 0:04:52.400
<v Speaker 1>you know, some part of that is you want to

0:04:52.440 --> 0:04:54.160
<v Speaker 1>do some good, but some part of that is selfish.

0:04:54.520 --> 0:04:56.840
<v Speaker 1>It's a great way to motivate yourself and others. So

0:04:56.880 --> 0:05:00.560
<v Speaker 1>that's really fascinating. So you decide you want to participate

0:05:00.640 --> 0:05:05.400
<v Speaker 1>in something more than just a narrow, little research niche

0:05:05.600 --> 0:05:10.800
<v Speaker 1>that has bigger ramifications for friends, family, society, the whole world.

0:05:11.240 --> 0:05:15.039
<v Speaker 1>So from nine you're in Mackenzie. By two thousand and

0:05:15.080 --> 0:05:19.040
<v Speaker 1>eight your name the Ernstein Young New England Biotech Entrepreneur

0:05:19.040 --> 0:05:22.360
<v Speaker 1>of the Year. What took place in that decade between

0:05:22.440 --> 0:05:26.960
<v Speaker 1>Mackenzie and winning that award, Well, a lot of learning.

0:05:27.000 --> 0:05:29.120
<v Speaker 1>So when I went to start a company after a while,

0:05:29.160 --> 0:05:32.400
<v Speaker 1>I really wanted to start something of my own, and

0:05:32.520 --> 0:05:35.080
<v Speaker 1>I found that I was There was a niche which

0:05:35.120 --> 0:05:37.719
<v Speaker 1>is where scientist I would talk to in the lab,

0:05:37.960 --> 0:05:41.520
<v Speaker 1>or biologists or chemists really enjoyed talking to me because

0:05:41.520 --> 0:05:45.479
<v Speaker 1>I wasn't actually one of some enemy camp for a biologist,

0:05:45.520 --> 0:05:47.960
<v Speaker 1>I wasn't a chemist. For chemist, I wasn't a biologist.

0:05:47.960 --> 0:05:51.239
<v Speaker 1>As a physicist, you're sort of like Switzerland, your neutral,

0:05:51.440 --> 0:05:53.760
<v Speaker 1>and everybody is sort of intrigued and talking to you,

0:05:53.800 --> 0:05:56.800
<v Speaker 1>and you can ask everybody interesting questions and learn and

0:05:56.800 --> 0:05:58.960
<v Speaker 1>it's kind of fun. And I found that I was,

0:05:59.040 --> 0:06:02.240
<v Speaker 1>on the one hand, good at having those discussions and

0:06:02.279 --> 0:06:05.320
<v Speaker 1>getting those people fired up about a big goal. On

0:06:05.360 --> 0:06:08.080
<v Speaker 1>the other hand, I was also good at talking to

0:06:08.160 --> 0:06:11.960
<v Speaker 1>people in the finance community. My mother's Israeli. I lived

0:06:11.960 --> 0:06:13.760
<v Speaker 1>in Tel Aviv and we grew up a little bit

0:06:13.760 --> 0:06:17.160
<v Speaker 1>in Israel, and so talking to traders and investors is

0:06:17.279 --> 0:06:20.040
<v Speaker 1>not much different than walking around a shook in Jerusalem

0:06:20.120 --> 0:06:23.159
<v Speaker 1>or Tel Aviv. People are very focused on the immediate,

0:06:23.200 --> 0:06:26.080
<v Speaker 1>what's the bottom line, How is this gonna help me?

0:06:27.080 --> 0:06:30.040
<v Speaker 1>And I found I could bridge those two worlds pretty well,

0:06:30.080 --> 0:06:32.760
<v Speaker 1>and that was actually pretty interesting. And there were all

0:06:32.800 --> 0:06:35.279
<v Speaker 1>these ideas that seemed to be trapped in the lab.

0:06:36.000 --> 0:06:38.560
<v Speaker 1>They could help people, and they were stuck because there

0:06:38.600 --> 0:06:41.080
<v Speaker 1>was no bridge between those two words you mentioned, trapped

0:06:41.120 --> 0:06:44.200
<v Speaker 1>in the lab. There's a chapter and loon shot that

0:06:44.400 --> 0:06:49.599
<v Speaker 1>I love this heading, Engineers of Serendipity. How do people

0:06:49.800 --> 0:06:53.640
<v Speaker 1>in that line of work R and D research labs?

0:06:54.160 --> 0:06:58.240
<v Speaker 1>Why are so many great discoveries, so much fascinating innovation

0:06:58.520 --> 0:07:02.160
<v Speaker 1>and discovery? Why does that stay trapped in a lab? Well,

0:07:02.200 --> 0:07:04.120
<v Speaker 1>you see this all over the place, and we're talking

0:07:04.120 --> 0:07:07.719
<v Speaker 1>a little bit about biology and biotech or research companies,

0:07:07.760 --> 0:07:10.880
<v Speaker 1>but the same thing is true in tech companies and

0:07:10.960 --> 0:07:14.680
<v Speaker 1>engineering companies and product design companies. And the last few months,

0:07:14.720 --> 0:07:16.720
<v Speaker 1>I've actually spent a lot of time with the Department

0:07:16.760 --> 0:07:20.480
<v Speaker 1>of Defense and national security organizations, all of whom have

0:07:20.600 --> 0:07:24.480
<v Speaker 1>the exact same question. Why do good teams keep killing

0:07:24.520 --> 0:07:27.720
<v Speaker 1>great ideas? Why are all these promising things stuck in

0:07:27.720 --> 0:07:31.400
<v Speaker 1>the lab? And part of that is there isn't this bridge.

0:07:31.440 --> 0:07:33.840
<v Speaker 1>There isn't the bridge between those who are focused on

0:07:33.880 --> 0:07:37.960
<v Speaker 1>the core on how do I improve my operations and

0:07:38.040 --> 0:07:40.760
<v Speaker 1>my execution and those who are working on the new

0:07:41.120 --> 0:07:43.800
<v Speaker 1>and that because of two people. There the two types

0:07:43.840 --> 0:07:46.520
<v Speaker 1>of people who work on those things speak different languages,

0:07:47.080 --> 0:07:49.280
<v Speaker 1>They don't understand each other, and they often don't like

0:07:49.440 --> 0:07:51.560
<v Speaker 1>each other. I'll give you an example. So I was

0:07:51.920 --> 0:07:55.360
<v Speaker 1>meeting with the admiral who's responsible for transforming the Navy

0:07:55.400 --> 0:07:57.640
<v Speaker 1>for the twenty first century, and so I was standing

0:07:57.640 --> 0:08:00.000
<v Speaker 1>on a nuclear submarine about thirty ft from the nuclear

0:08:00.080 --> 0:08:03.120
<v Speaker 1>or engine. And this is exactly what's on their mind,

0:08:03.160 --> 0:08:05.600
<v Speaker 1>what was on his mind and his team's mind. If

0:08:05.680 --> 0:08:08.760
<v Speaker 1>you are a hundred miles from shore, deep underwater, you

0:08:08.800 --> 0:08:12.200
<v Speaker 1>don't want to start hearing clanking noises from your nuclear engine.

0:08:12.480 --> 0:08:15.520
<v Speaker 1>That's the core. But at the same time, you don't

0:08:15.560 --> 0:08:17.760
<v Speaker 1>want to be surprised by a new kind of torpedo.

0:08:18.520 --> 0:08:22.160
<v Speaker 1>That's the new. So for companies, for organizations, for teams,

0:08:22.560 --> 0:08:24.920
<v Speaker 1>it's a matter of p and L. You don't want

0:08:24.920 --> 0:08:27.680
<v Speaker 1>to be surprised by your competitor. But for national security

0:08:27.760 --> 0:08:31.120
<v Speaker 1>organizations it's a matter of life and death. But it

0:08:31.160 --> 0:08:34.040
<v Speaker 1>all comes back to that same question, how do we

0:08:34.080 --> 0:08:36.360
<v Speaker 1>balance the core and the new Why do we keep

0:08:36.400 --> 0:08:39.200
<v Speaker 1>having these battles between here these promising ideas and here

0:08:39.120 --> 0:08:42.160
<v Speaker 1>are these people who are shooting them down? And what

0:08:42.200 --> 0:08:44.160
<v Speaker 1>can we do about it? And so that's behind some

0:08:44.200 --> 0:08:45.920
<v Speaker 1>of the research that led to the loon shots and

0:08:46.000 --> 0:08:49.679
<v Speaker 1>loon shots is all about the dichonomy between the franchisees

0:08:50.320 --> 0:08:54.680
<v Speaker 1>and the innovators. Will continue discussing that shortly. So let's

0:08:54.720 --> 0:08:57.960
<v Speaker 1>talk about the early two thousand's when you were launching

0:08:58.520 --> 0:09:01.600
<v Speaker 1>Center UH and up a little bit. How did you

0:09:01.640 --> 0:09:05.600
<v Speaker 1>meet your co founder and partner? Well around the time

0:09:05.640 --> 0:09:08.240
<v Speaker 1>that I was getting kind of antsy, as after a

0:09:08.240 --> 0:09:10.240
<v Speaker 1>few years as a consultant, I wanted to do something.

0:09:10.280 --> 0:09:13.160
<v Speaker 1>I knew that I wanted to work on helping get

0:09:13.200 --> 0:09:15.440
<v Speaker 1>those promising ideas out of the labs and into the

0:09:15.440 --> 0:09:18.080
<v Speaker 1>real world. And so I spent maybe six months, maybe

0:09:18.080 --> 0:09:22.240
<v Speaker 1>a year, going around universities academic labs where I had

0:09:22.280 --> 0:09:25.320
<v Speaker 1>some connections and talking to promising scientists, and one thing

0:09:25.360 --> 0:09:29.040
<v Speaker 1>led to another. Encountered this guy at Harvard at Dana

0:09:29.120 --> 0:09:33.440
<v Speaker 1>Farber Cancer Institute who just was sitting on like this giant,

0:09:34.160 --> 0:09:38.640
<v Speaker 1>you know, untapped mind, really interesting, really promising ideas, And

0:09:38.679 --> 0:09:40.920
<v Speaker 1>I thought, this is a guy who would be fun

0:09:40.960 --> 0:09:43.520
<v Speaker 1>to partner with. And a lot of people, you know,

0:09:43.640 --> 0:09:46.640
<v Speaker 1>listened to him but just missed all this stuff that

0:09:46.640 --> 0:09:49.199
<v Speaker 1>that he was sitting on, not only him, but people

0:09:49.240 --> 0:09:51.840
<v Speaker 1>he collaborated with. So I decided to partner with him

0:09:51.840 --> 0:09:55.959
<v Speaker 1>and start a new company. And this is landbou chan So.

0:09:56.240 --> 0:10:00.400
<v Speaker 1>In the book, there's a fascinating discussion about the broad

0:10:00.440 --> 0:10:05.560
<v Speaker 1>approaches to looking for a drug to either pure disease

0:10:05.720 --> 0:10:10.880
<v Speaker 1>or manage a disease. And one approach is to work backwards.

0:10:10.960 --> 0:10:13.360
<v Speaker 1>We try and figure out what the mechanism of the

0:10:13.400 --> 0:10:18.080
<v Speaker 1>disease is and find something that halts that mechanism. But

0:10:18.120 --> 0:10:22.679
<v Speaker 1>there was another approach, which was people have invented thousands

0:10:22.720 --> 0:10:26.600
<v Speaker 1>upon thousands of different molecules. Let's just run these molecules

0:10:26.640 --> 0:10:29.319
<v Speaker 1>against all these diseases and see what they do. That

0:10:29.360 --> 0:10:32.040
<v Speaker 1>seems to be his approach, Am I am I getting

0:10:32.040 --> 0:10:35.480
<v Speaker 1>that correct? Yeah? He was. I mean, there's a combination

0:10:35.559 --> 0:10:37.920
<v Speaker 1>of two and if you actually just pick one or

0:10:37.960 --> 0:10:40.640
<v Speaker 1>the other, you will do less well. So if you

0:10:40.679 --> 0:10:43.920
<v Speaker 1>start with, well, here's how the protein works, here's what

0:10:44.000 --> 0:10:46.400
<v Speaker 1>it does in the cell, and here's what we need

0:10:46.440 --> 0:10:49.280
<v Speaker 1>to get done. Let's put that on a computer. It

0:10:49.400 --> 0:10:53.040
<v Speaker 1>sounds very logical. It tends to go very badly, really,

0:10:53.120 --> 0:10:58.959
<v Speaker 1>because people don't realize how important serendipity is in drug discovery.

0:10:59.000 --> 0:11:03.080
<v Speaker 1>Almost all of the major drugs and the vast majority

0:11:03.080 --> 0:11:07.600
<v Speaker 1>of the major breakthroughs that we have in science, but

0:11:07.600 --> 0:11:11.040
<v Speaker 1>but especially in drug discovery, there's always some element of

0:11:11.080 --> 0:11:14.720
<v Speaker 1>serendipity because the body is so much more complex. What

0:11:14.880 --> 0:11:17.199
<v Speaker 1>works in a cell dish or what works in a

0:11:17.200 --> 0:11:20.920
<v Speaker 1>academic paper that you published and submit to prestigious journal

0:11:21.559 --> 0:11:26.240
<v Speaker 1>very often is completely different, sometimes exactly the opposite of

0:11:26.280 --> 0:11:29.360
<v Speaker 1>what works in a giant, complex system in a very

0:11:29.400 --> 0:11:33.040
<v Speaker 1>difficult environment. And so I think what I liked about

0:11:33.080 --> 0:11:35.440
<v Speaker 1>his approach and what resonated and the people that he

0:11:35.480 --> 0:11:37.600
<v Speaker 1>worked with in our approach was that we did both.

0:11:37.960 --> 0:11:41.800
<v Speaker 1>We looked on the one hand for the underlying science

0:11:41.840 --> 0:11:43.959
<v Speaker 1>and the rigor, but on the other hand, we balanced

0:11:44.000 --> 0:11:47.440
<v Speaker 1>that with an understanding of how important serendipity is and

0:11:47.480 --> 0:11:50.920
<v Speaker 1>how important surprises are. And one of the things I

0:11:50.960 --> 0:11:55.080
<v Speaker 1>found really fascinating was the approach, and this was in

0:11:55.120 --> 0:11:59.839
<v Speaker 1>particular with cancer, of not just trying one thing that

0:12:00.280 --> 0:12:03.680
<v Speaker 1>might work, put the disease into remission, and then the disease,

0:12:04.520 --> 0:12:07.920
<v Speaker 1>I don't know if it's evolution or just adaptation, eventually

0:12:07.960 --> 0:12:11.240
<v Speaker 1>comes back because it's figured out how to overcome whatever

0:12:11.240 --> 0:12:15.160
<v Speaker 1>that obstacle is. You write in the book about how

0:12:15.240 --> 0:12:19.080
<v Speaker 1>a one to three four approach left hook, right jab,

0:12:19.280 --> 0:12:23.600
<v Speaker 1>an operacot throwing enough stuff at a particular disease not

0:12:23.640 --> 0:12:26.240
<v Speaker 1>only knocks it out, but it prevents it from adapting

0:12:26.320 --> 0:12:30.439
<v Speaker 1>to whatever that therapy is discussed that a little bit.

0:12:30.640 --> 0:12:32.920
<v Speaker 1>I mean, you can imagine it by example with a

0:12:32.960 --> 0:12:34.960
<v Speaker 1>military and sort of a terrorist. Let's you have a

0:12:35.000 --> 0:12:37.800
<v Speaker 1>city that seems to be taken over by terrorists. If

0:12:37.880 --> 0:12:40.319
<v Speaker 1>you have just one approach for how you're going to

0:12:40.400 --> 0:12:42.760
<v Speaker 1>go fight those terrorists, Let's say it's a sniper, or

0:12:42.800 --> 0:12:45.240
<v Speaker 1>it's an air attack or it's a drone attack, they

0:12:45.280 --> 0:12:47.400
<v Speaker 1>will adapt. They will figure out a way to hide,

0:12:47.480 --> 0:12:50.640
<v Speaker 1>they will figure out how to evade that particular angle.

0:12:50.920 --> 0:12:53.240
<v Speaker 1>And so if you want to succeed, you need a

0:12:53.240 --> 0:12:55.319
<v Speaker 1>shock cannot You need to use the army. You need

0:12:55.360 --> 0:12:57.240
<v Speaker 1>to use the air force, you need to use the navy.

0:12:57.280 --> 0:12:59.679
<v Speaker 1>You need to use drones, you need to use snipers,

0:12:59.679 --> 0:13:03.240
<v Speaker 1>you need to use cyber You have all of them

0:13:03.400 --> 0:13:05.960
<v Speaker 1>at once in order to completely wipe it out. And

0:13:05.960 --> 0:13:08.440
<v Speaker 1>it's the same thing with cancer. Cancer is a rogue

0:13:08.440 --> 0:13:11.480
<v Speaker 1>set of cells operating in your body. They're just growing

0:13:11.480 --> 0:13:14.520
<v Speaker 1>out of control. There is an accelerator pedal that's stuck

0:13:14.520 --> 0:13:17.040
<v Speaker 1>and so it just broke, and there's a brake pedal

0:13:17.200 --> 0:13:20.160
<v Speaker 1>that halts the growth that also broke. That's why cancer

0:13:20.160 --> 0:13:22.720
<v Speaker 1>takes decades to develop. You have to have all these

0:13:22.720 --> 0:13:25.920
<v Speaker 1>systems just break down, whether it's with time or because

0:13:25.960 --> 0:13:28.839
<v Speaker 1>you smoke and you're you're you're messing up the cell

0:13:28.920 --> 0:13:33.080
<v Speaker 1>with the carcinogens and smoke. It takes time to accumulate

0:13:33.120 --> 0:13:36.120
<v Speaker 1>these failures. And after the first break system fails and

0:13:36.160 --> 0:13:38.640
<v Speaker 1>the second break system and the backup system fails, and

0:13:38.720 --> 0:13:41.920
<v Speaker 1>this cancer cell starts growing and doubling and growing and doubling.

0:13:42.760 --> 0:13:45.160
<v Speaker 1>And you can't just attack it with just the army

0:13:45.559 --> 0:13:47.840
<v Speaker 1>or just the navy or just the air force. You

0:13:47.920 --> 0:13:50.720
<v Speaker 1>need to come at it from all directions at the

0:13:50.760 --> 0:13:53.000
<v Speaker 1>same time, and then you have a chance. The few

0:13:53.040 --> 0:13:55.440
<v Speaker 1>cancers that we've cured, and there's a small handful of

0:13:55.440 --> 0:13:58.800
<v Speaker 1>cancels that we've cured, that's what we've done. It's almost

0:13:58.840 --> 0:14:03.080
<v Speaker 1>always some combination and shock attack, and it's the right

0:14:03.120 --> 0:14:06.360
<v Speaker 1>combination at the right time that can actually overwhelm the

0:14:06.400 --> 0:14:09.240
<v Speaker 1>cancer and wipe it out. So how far along is

0:14:09.360 --> 0:14:14.440
<v Speaker 1>humanity in during quote unquote cancer, which we know is

0:14:14.720 --> 0:14:19.040
<v Speaker 1>three hundred or so separate diseases to be fair, right,

0:14:19.080 --> 0:14:22.800
<v Speaker 1>And so the reason people in in UH medicine or

0:14:22.840 --> 0:14:25.040
<v Speaker 1>science on talk so much about curing cancer is because

0:14:25.040 --> 0:14:28.160
<v Speaker 1>it is three hundred different diseases. You don't your diabetes

0:14:28.240 --> 0:14:30.200
<v Speaker 1>at the same time as you cure heart attacks at

0:14:30.200 --> 0:14:33.600
<v Speaker 1>the same time as you cure Alzheimer's, because they're really

0:14:33.640 --> 0:14:36.360
<v Speaker 1>different diseases. And cancer is sort of like that. But

0:14:36.440 --> 0:14:39.280
<v Speaker 1>let's say if you call it roughly three hundred different

0:14:39.280 --> 0:14:42.320
<v Speaker 1>types of cancer, I mean it's you know, less than

0:14:42.400 --> 0:14:46.200
<v Speaker 1>ten that we've made such astounding progress on. You know,

0:14:46.240 --> 0:14:50.920
<v Speaker 1>it's childhood leukemias is one example where it used to

0:14:50.960 --> 0:14:55.640
<v Speaker 1>be mortality rate within six months or a year, and

0:14:55.720 --> 0:14:58.400
<v Speaker 1>now it's more like eight or go on to live

0:14:58.480 --> 0:15:02.600
<v Speaker 1>long lives. That's a stounding and you can see we're

0:15:02.640 --> 0:15:05.440
<v Speaker 1>not there yet with many other cancers. But for example,

0:15:05.480 --> 0:15:09.520
<v Speaker 1>when I started almost twenty years ago, melanoma was a

0:15:09.560 --> 0:15:12.400
<v Speaker 1>death sentence. Every time you ran a melanoma trial for

0:15:12.480 --> 0:15:16.680
<v Speaker 1>probably thirty years clinical trial, the placebo arm or the

0:15:16.720 --> 0:15:20.720
<v Speaker 1>standard care arm and the treatment arm would be identical.

0:15:21.200 --> 0:15:23.680
<v Speaker 1>He'd spent two or three or four years. Everybody would

0:15:23.720 --> 0:15:26.240
<v Speaker 1>put in all this time, and it was always the

0:15:26.320 --> 0:15:31.560
<v Speaker 1>same disappointing result. Now almost so many trials are positive.

0:15:31.960 --> 0:15:34.880
<v Speaker 1>Something turned the corner why is that. Why are we

0:15:34.920 --> 0:15:39.200
<v Speaker 1>now more successful with that form of cancer versus others. Well,

0:15:39.240 --> 0:15:42.200
<v Speaker 1>melanoma turned out to be a type of cancer that's

0:15:42.320 --> 0:15:44.960
<v Speaker 1>very sensitive to the immune system, and we still don't

0:15:44.960 --> 0:15:47.800
<v Speaker 1>know why. There's a lot of theories, but it happens

0:15:47.840 --> 0:15:51.120
<v Speaker 1>to be one of not many, but a small number

0:15:51.160 --> 0:15:53.560
<v Speaker 1>of cancer types. And it may be because it's near

0:15:53.600 --> 0:15:55.800
<v Speaker 1>the skin and the skin is so sensitive to the

0:15:55.800 --> 0:15:57.840
<v Speaker 1>immune system. There are a lot of immune cells there.

0:15:58.000 --> 0:16:01.160
<v Speaker 1>Because when something lands on your skin, you or your cut,

0:16:01.560 --> 0:16:03.880
<v Speaker 1>you have a cut, the immune system rushes over. So

0:16:03.920 --> 0:16:07.560
<v Speaker 1>it may be that melanoma is a special case. But

0:16:07.840 --> 0:16:11.680
<v Speaker 1>in it what was fantastic is when maybe seven eight,

0:16:11.800 --> 0:16:16.000
<v Speaker 1>nine years ago the first trials started showing dramatic effect.

0:16:16.400 --> 0:16:19.640
<v Speaker 1>It's not a cure, but we are so much better

0:16:20.160 --> 0:16:24.040
<v Speaker 1>in that disease. There was a lot of serendipity there.

0:16:24.640 --> 0:16:27.520
<v Speaker 1>Like even the work on the immune system, that's a

0:16:27.600 --> 0:16:31.280
<v Speaker 1>hundred year old idea. People notice that a long time

0:16:31.320 --> 0:16:34.840
<v Speaker 1>ago that sometimes when the immune system is activated, cancers

0:16:34.880 --> 0:16:37.920
<v Speaker 1>go away. You you sneeze on people if you just

0:16:38.160 --> 0:16:40.080
<v Speaker 1>if your treatment is, hey, let's just sneeze on this

0:16:40.120 --> 0:16:43.240
<v Speaker 1>cancer patient. Right, Five out of a hundred or ten

0:16:43.280 --> 0:16:45.400
<v Speaker 1>out of a hundred might have complete remissions of their

0:16:45.400 --> 0:16:48.760
<v Speaker 1>two People knew that. People knew that, they knew that. Actually,

0:16:48.880 --> 0:16:53.360
<v Speaker 1>fifty sixty years ago from the clinics for tuberculosis, we

0:16:53.400 --> 0:16:55.800
<v Speaker 1>don't have those that anymore. These clinics people who had

0:16:55.800 --> 0:16:59.440
<v Speaker 1>tuberculosis used to get sent to, but people who had melanoma,

0:16:59.680 --> 0:17:02.880
<v Speaker 1>and we go to these tuberculous as clinics, a surprisingly

0:17:02.960 --> 0:17:06.520
<v Speaker 1>high percentage of them their cancers would disappear. And that's

0:17:06.560 --> 0:17:09.160
<v Speaker 1>because they were like fighting this infection and the immune

0:17:09.160 --> 0:17:12.160
<v Speaker 1>system was activated. So we still don't understand the signs

0:17:12.200 --> 0:17:14.280
<v Speaker 1>of that. But you said, how far are we We're

0:17:14.320 --> 0:17:17.000
<v Speaker 1>at the beginning of the exponential curve. What's happened is

0:17:17.240 --> 0:17:20.320
<v Speaker 1>about fifteen or twenty years ago we got the tools,

0:17:20.400 --> 0:17:23.919
<v Speaker 1>we sequenced the genome and the biotech knowledgy kind of

0:17:24.119 --> 0:17:27.840
<v Speaker 1>revolution of years ago that allowed us to grow proteins

0:17:27.880 --> 0:17:32.080
<v Speaker 1>in the lab and make those a commercial scale, create

0:17:32.119 --> 0:17:35.600
<v Speaker 1>a new set of tools, and we're just starting. It's

0:17:35.640 --> 0:17:39.800
<v Speaker 1>really just the beginning of using those amazing tools to

0:17:39.920 --> 0:17:43.119
<v Speaker 1>do things like one of those things is getting the

0:17:43.119 --> 0:17:46.360
<v Speaker 1>immune system to fight fight tums. And like I said,

0:17:46.400 --> 0:17:48.480
<v Speaker 1>there was about a hundred years of trying to do that,

0:17:48.600 --> 0:17:51.639
<v Speaker 1>and none of the standard approaches work, and then no

0:17:51.720 --> 0:17:55.399
<v Speaker 1>one exactly knows why someone tried a slightly different angle.

0:17:55.480 --> 0:17:58.960
<v Speaker 1>Let's target this protein, not that immune protein. Boom. It worked,

0:17:59.680 --> 0:18:02.199
<v Speaker 1>and and it wasn't even the original protein that the

0:18:02.280 --> 0:18:05.439
<v Speaker 1>scientists had been thinking about would be the key to

0:18:05.520 --> 0:18:07.840
<v Speaker 1>it all for many many years. Even the scientist who

0:18:07.840 --> 0:18:09.359
<v Speaker 1>win the Nobel Prize, they thought it would be this

0:18:09.440 --> 0:18:12.080
<v Speaker 1>other thing that would be the key. It turns out

0:18:12.080 --> 0:18:15.040
<v Speaker 1>it was this thing, and nobody knew. So there's so much.

0:18:16.359 --> 0:18:21.040
<v Speaker 1>It's really the combination of strong science and an appreciation

0:18:21.080 --> 0:18:23.880
<v Speaker 1>of serendipity. When you can put those two things together,

0:18:24.359 --> 0:18:27.280
<v Speaker 1>the magic can happen. So taking where we are in

0:18:27.320 --> 0:18:30.119
<v Speaker 1>that J curve, starting that that ramp up of the

0:18:30.200 --> 0:18:34.119
<v Speaker 1>hockey stick. UH, is it a fair question to ask,

0:18:34.680 --> 0:18:39.520
<v Speaker 1>will we see cancer the Emperor of maladies? To borrow

0:18:39.560 --> 0:18:42.600
<v Speaker 1>the book title, UH, cured in our lifetime? I think

0:18:42.640 --> 0:18:45.560
<v Speaker 1>we will see certain cancers we've seen three or four

0:18:45.640 --> 0:18:50.479
<v Speaker 1>or five go, you know, well beyond of people who

0:18:50.560 --> 0:18:53.640
<v Speaker 1>are diagnosed with it have more than five or sometimes

0:18:53.680 --> 0:18:57.679
<v Speaker 1>more than ten years survival. So by any reasonable definition,

0:18:57.720 --> 0:19:00.960
<v Speaker 1>you could call that a cure. And slowly, we're getting

0:19:01.000 --> 0:19:03.600
<v Speaker 1>better and better. The survival times in melanoma I have

0:19:03.680 --> 0:19:07.920
<v Speaker 1>gotten longer and longer multiple mileoma. You know, twenty years

0:19:07.960 --> 0:19:11.880
<v Speaker 1>ago that was a death sentence. There was nothing. And then,

0:19:11.880 --> 0:19:15.560
<v Speaker 1>in an almost serendipitous event, there was a woman here

0:19:15.600 --> 0:19:18.840
<v Speaker 1>in New York who was thirty one who called a

0:19:18.960 --> 0:19:20.960
<v Speaker 1>doctor that I actually I used to work with in

0:19:21.160 --> 0:19:24.240
<v Speaker 1>Boston named Judah Folkman, who had this kind of wild,

0:19:24.359 --> 0:19:28.800
<v Speaker 1>crazy idea, Hey, let's fight tumors by blocking blood vessels

0:19:28.800 --> 0:19:31.800
<v Speaker 1>to the tumors. And everybody thought that was the dumbest

0:19:31.840 --> 0:19:36.359
<v Speaker 1>idea they've ever heard, really anti angiogenesis exactly. At the time,

0:19:36.880 --> 0:19:40.760
<v Speaker 1>everybody knew that the only way to fight tumors was

0:19:40.840 --> 0:19:44.080
<v Speaker 1>to bomb them, would keep poison them with chemotherapy like

0:19:44.119 --> 0:19:47.440
<v Speaker 1>a giant bomb, or burn them with radiation. The idea

0:19:47.480 --> 0:19:50.639
<v Speaker 1>that there were these subtle signals that tumors were like

0:19:50.760 --> 0:19:53.200
<v Speaker 1>homes and they were laying down pipes, and if you

0:19:53.200 --> 0:19:55.359
<v Speaker 1>could block those pipes, you could slow the growth of

0:19:55.400 --> 0:19:58.879
<v Speaker 1>those homes. That was considered radical. Judah was asked to

0:19:59.359 --> 0:20:01.520
<v Speaker 1>There was a spe shall committee at his hospital that

0:20:01.640 --> 0:20:03.800
<v Speaker 1>was asked to evaluate his work because it was so

0:20:03.880 --> 0:20:06.920
<v Speaker 1>controversial and it said, well, we don't think there's any

0:20:07.000 --> 0:20:10.280
<v Speaker 1>value here. You need to resign, really stop what you're doing.

0:20:10.440 --> 0:20:14.680
<v Speaker 1>That's astonishing NY. And how did that progress from there? Well,

0:20:14.720 --> 0:20:17.240
<v Speaker 1>he was I remember he was talking to some post

0:20:17.320 --> 0:20:19.440
<v Speaker 1>docs and student who said who was like, oh, I'm

0:20:19.440 --> 0:20:22.119
<v Speaker 1>really depressed. You know, my paper was rejected. And he

0:20:22.160 --> 0:20:25.280
<v Speaker 1>said to her said, well, if you want to understand rejection,

0:20:25.320 --> 0:20:27.440
<v Speaker 1>come to my office. I will show you pink slips

0:20:27.640 --> 0:20:31.919
<v Speaker 1>with the word clown on them. Right, thirty two years

0:20:31.960 --> 0:20:36.200
<v Speaker 1>after he first suggested his idea, on a stage in Chicago,

0:20:36.720 --> 0:20:41.600
<v Speaker 1>a guy got up, a scientist got up, packed auditorium two,

0:20:42.840 --> 0:20:46.119
<v Speaker 1>present the data from the largest study ever run to

0:20:46.200 --> 0:20:50.080
<v Speaker 1>that date, and patients with advanced calling cancer pressed a button,

0:20:50.480 --> 0:20:53.840
<v Speaker 1>flipped the slide. Patients who had received the drug based

0:20:53.840 --> 0:20:58.200
<v Speaker 1>on Judah's ideas lived longer on average, and anyone had

0:20:58.320 --> 0:21:01.000
<v Speaker 1>ever lived with advance It's calling cancer. It was like

0:21:01.000 --> 0:21:04.439
<v Speaker 1>a standing ovation. This was thirty two years after Judah

0:21:04.440 --> 0:21:07.359
<v Speaker 1>first suggested his ideas. It was a standing ovation. I

0:21:07.359 --> 0:21:11.280
<v Speaker 1>remember a speaker said something like, if only Dr Folkman

0:21:11.359 --> 0:21:15.960
<v Speaker 1>were alive to see this, And Judah was actually sitting

0:21:15.960 --> 0:21:18.080
<v Speaker 1>in the back, you know, and turned to his neighbor

0:21:18.119 --> 0:21:21.399
<v Speaker 1>and smiled, and and he didn't raise his hand and

0:21:21.480 --> 0:21:23.960
<v Speaker 1>say still here, I'm still here. No, but it was

0:21:24.040 --> 0:21:27.000
<v Speaker 1>just and you love telling that story, but it's uh

0:21:27.040 --> 0:21:32.160
<v Speaker 1>an example of all these these ideas that are dismissed

0:21:32.200 --> 0:21:34.720
<v Speaker 1>as crazy and so many things that we take for

0:21:34.800 --> 0:21:38.240
<v Speaker 1>granted today, even Facebook. If you remember when Zuckerberg was

0:21:38.240 --> 0:21:40.240
<v Speaker 1>going around to raise money for it in two thousand

0:21:40.240 --> 0:21:44.000
<v Speaker 1>and four, every social network had failed. My Space was

0:21:44.080 --> 0:21:47.200
<v Speaker 1>just failing. Friends to well, my Space was friends to

0:21:47.359 --> 0:21:51.800
<v Speaker 1>was just failing. And every every investment, almost all the

0:21:51.840 --> 0:21:55.080
<v Speaker 1>intelligent investors, said well, there's no money. Social networks can't

0:21:55.119 --> 0:21:57.840
<v Speaker 1>make any money because they're just fats. Everybody goes to

0:21:57.880 --> 0:22:02.200
<v Speaker 1>the next one. Well cool, well they were Well one

0:22:02.240 --> 0:22:04.360
<v Speaker 1>investor took a look at that and he said, well

0:22:04.440 --> 0:22:06.240
<v Speaker 1>is that really true? And you know that was Peter

0:22:06.320 --> 0:22:09.080
<v Speaker 1>till and a five thousand dollar check and sold it

0:22:09.119 --> 0:22:11.280
<v Speaker 1>eight years later for a billion dollars. Not not a

0:22:11.280 --> 0:22:13.600
<v Speaker 1>bad return. But it was the same thing with so

0:22:13.640 --> 0:22:16.399
<v Speaker 1>many of these things. Search everybody said, oh, you're crazy,

0:22:16.400 --> 0:22:21.480
<v Speaker 1>you can't make it. Was Google and everybody said, you

0:22:21.480 --> 0:22:23.560
<v Speaker 1>can't make any money. It's just like a Yellow Pages.

0:22:23.640 --> 0:22:26.040
<v Speaker 1>There's no money in yellow pages. Come on, give us

0:22:26.080 --> 0:22:28.919
<v Speaker 1>a break. One of my favorite books is William Goldman's

0:22:28.960 --> 0:22:34.840
<v Speaker 1>Adventures UH in Screenwriting, and he talks about nobody knows

0:22:34.920 --> 0:22:38.280
<v Speaker 1>anything in Hollywood and the list of of movies that

0:22:38.359 --> 0:22:41.920
<v Speaker 1>were passed over by every studio from E T two

0:22:41.920 --> 0:22:45.360
<v Speaker 1>Star Wars, two Raiders of the Law, like one amazing

0:22:45.400 --> 0:22:48.239
<v Speaker 1>movie after another nobody wanted anything to do with. One

0:22:48.240 --> 0:22:50.679
<v Speaker 1>of my favorite is the James Bond story. Ian Fleming

0:22:50.680 --> 0:22:53.320
<v Speaker 1>when he wrote this, you know, I wrote this book

0:22:53.359 --> 0:22:56.159
<v Speaker 1>that became reasonably popular but not a huge success. He

0:22:56.320 --> 0:22:58.359
<v Speaker 1>really wanted that kind of life that, you know, the

0:22:58.440 --> 0:23:02.960
<v Speaker 1>James Bond, and every studio nine years just said, are

0:23:02.960 --> 0:23:07.520
<v Speaker 1>you kidding a metrosexual British spy who saves the world.

0:23:07.560 --> 0:23:09.800
<v Speaker 1>No American audience is going to go for that. And

0:23:09.880 --> 0:23:11.680
<v Speaker 1>he finally kind of gave up, gave it to these

0:23:11.680 --> 0:23:15.560
<v Speaker 1>two sort of not very reputable producers, and they the

0:23:16.119 --> 0:23:19.920
<v Speaker 1>studio that finally took it, had so little confidence. They said,

0:23:19.920 --> 0:23:22.119
<v Speaker 1>who is this actor in here? Used to drive a

0:23:22.160 --> 0:23:24.200
<v Speaker 1>milk truck. He's been in like two movies. His name

0:23:24.200 --> 0:23:27.320
<v Speaker 1>is Sean what Connery? What? No way, No one's gonna

0:23:27.440 --> 0:23:29.960
<v Speaker 1>They opened it in to drive in studios in Texas

0:23:29.960 --> 0:23:32.960
<v Speaker 1>and Oklahoma, and of course it became the most successful,

0:23:33.040 --> 0:23:36.520
<v Speaker 1>longest running film franchise in history. So most of these

0:23:36.520 --> 0:23:39.520
<v Speaker 1>things that we take for granted today began life as

0:23:39.520 --> 0:23:42.080
<v Speaker 1>a loon shot. And one of the things, one of

0:23:42.119 --> 0:23:44.520
<v Speaker 1>the lessons that you learn when you work on these

0:23:44.520 --> 0:23:47.760
<v Speaker 1>things is you need to expect the three deaths, the

0:23:47.840 --> 0:23:52.800
<v Speaker 1>deaths that they will die several times. Quite fascinating. Let's

0:23:52.880 --> 0:23:57.080
<v Speaker 1>talk a little bit about life at a pharmaceutical company

0:23:57.200 --> 0:24:02.439
<v Speaker 1>or a biotech company you mentioned, and how often things

0:24:02.560 --> 0:24:08.159
<v Speaker 1>are overlooked, How how many times drugs and ideas and

0:24:08.240 --> 0:24:12.160
<v Speaker 1>concepts have to fail. How frustrating is it for researchers

0:24:12.240 --> 0:24:16.800
<v Speaker 1>to constantly be dealing with failure. It's worse than being

0:24:17.080 --> 0:24:20.640
<v Speaker 1>a hitter in baseball if you hit three hundred and pharmaceuticals,

0:24:21.040 --> 0:24:24.399
<v Speaker 1>that's crazy. It's like a nincent failure rate, isn't it.

0:24:24.480 --> 0:24:28.159
<v Speaker 1>That's right, It's very you know, it's a combination of

0:24:28.240 --> 0:24:32.000
<v Speaker 1>two things. On the one hand, there's this enormous motivation

0:24:32.280 --> 0:24:36.280
<v Speaker 1>because everybody has someone who is touched by a severe disease,

0:24:36.359 --> 0:24:41.080
<v Speaker 1>and the idea that you're working every day to make

0:24:41.119 --> 0:24:45.080
<v Speaker 1>a difference, that idea if something you do contributes to people.

0:24:45.400 --> 0:24:48.000
<v Speaker 1>Anybody who's lost a family member or a loved one,

0:24:48.560 --> 0:24:52.199
<v Speaker 1>how much do they wish they had more time with them? Right?

0:24:52.280 --> 0:24:57.119
<v Speaker 1>And that's pretty much everybody. And that's what we can do,

0:24:57.200 --> 0:24:59.280
<v Speaker 1>and that's what we're on the cusp of doing with

0:24:59.359 --> 0:25:03.320
<v Speaker 1>science and medicine. So being part of that is incredibly exciting.

0:25:03.440 --> 0:25:07.520
<v Speaker 1>It's the advantage of it. It's unlike almost any other

0:25:08.400 --> 0:25:11.639
<v Speaker 1>industry or field because you feel like you could do

0:25:11.720 --> 0:25:16.040
<v Speaker 1>something that just affects millions if you do it well.

0:25:16.760 --> 0:25:18.720
<v Speaker 1>The flip side of that is, as you say, the

0:25:18.760 --> 0:25:23.440
<v Speaker 1>failure rate is astounding. You know, cent of drugs that

0:25:23.560 --> 0:25:26.280
<v Speaker 1>start clinical trials won't make it to the end, and

0:25:26.320 --> 0:25:28.800
<v Speaker 1>so you just have to accept that there's the benefits

0:25:28.800 --> 0:25:31.000
<v Speaker 1>and there's the cost, is that there's a very high

0:25:31.400 --> 0:25:34.440
<v Speaker 1>failure rate. Was it a ciro endo who said it's

0:25:34.480 --> 0:25:36.800
<v Speaker 1>not a good drug unless it's been killed three times?

0:25:36.880 --> 0:25:38.879
<v Speaker 1>Is that right? And I was actually, Uh. We had

0:25:38.920 --> 0:25:42.480
<v Speaker 1>an advisor, a guy named Jim Black, Sir James Black,

0:25:42.520 --> 0:25:45.760
<v Speaker 1>who won the Nobel Prize for developing two of the

0:25:45.800 --> 0:25:50.440
<v Speaker 1>most important drugs drug categories in the twentieth century, of

0:25:50.480 --> 0:25:53.719
<v Speaker 1>beta blockers, and histamine antagonists. Anyways, he was in his

0:25:53.840 --> 0:25:56.639
<v Speaker 1>eighties when I got introduced, and he loved what we

0:25:56.640 --> 0:25:59.080
<v Speaker 1>were doing at this little biotech company. Reminded him, I

0:25:59.080 --> 0:26:02.040
<v Speaker 1>guess of how he went his approach and philosophy to

0:26:02.560 --> 0:26:07.159
<v Speaker 1>discovering new drugs. And he would fly over from Scotland

0:26:07.800 --> 0:26:09.720
<v Speaker 1>every now and then and meet with our team and

0:26:09.760 --> 0:26:12.399
<v Speaker 1>advise us. And I remember one night he came, it

0:26:12.480 --> 0:26:14.760
<v Speaker 1>was like eight am, it was like seven pm. We

0:26:14.800 --> 0:26:18.000
<v Speaker 1>sent everybody home for dinner, and we went to dinner,

0:26:18.000 --> 0:26:19.920
<v Speaker 1>and then it was like nine or ten pm. Everybody

0:26:19.960 --> 0:26:23.119
<v Speaker 1>went and I was like exhausted, and he was like, Safi,

0:26:23.200 --> 0:26:26.520
<v Speaker 1>Saffie stayed with me, and have another drink, have some whiskey.

0:26:26.560 --> 0:26:28.359
<v Speaker 1>And I was like, how does this eighty two year

0:26:28.400 --> 0:26:31.920
<v Speaker 1>old guy five three thou miles talk all day long?

0:26:32.119 --> 0:26:34.080
<v Speaker 1>So I we started chatting and I tell him on

0:26:34.240 --> 0:26:37.240
<v Speaker 1>I'm feeling kind of down because this very promising project

0:26:37.720 --> 0:26:39.639
<v Speaker 1>we had in the lab I was really excited about

0:26:39.680 --> 0:26:42.879
<v Speaker 1>and it just like didn't work negative data. And he

0:26:42.960 --> 0:26:46.200
<v Speaker 1>leans over to me Pat's money and says, Safie, it's

0:26:46.240 --> 0:26:48.680
<v Speaker 1>not a good drug unless it's been killed three times.

0:26:49.600 --> 0:26:51.200
<v Speaker 1>And that stayed with me and I mentioned so to

0:26:51.240 --> 0:26:53.840
<v Speaker 1>earlier expect the three deaths. And that's what you see

0:26:54.440 --> 0:26:58.879
<v Speaker 1>so often with really promising ideas, that you need to

0:26:59.000 --> 0:27:02.280
<v Speaker 1>expect the fact that you're going to get punches in

0:27:02.320 --> 0:27:05.840
<v Speaker 1>the stomach many times. Maybe it's three times, maybe it's

0:27:05.840 --> 0:27:08.760
<v Speaker 1>four times, maybe it's ten times. If it's a really

0:27:08.800 --> 0:27:13.000
<v Speaker 1>important idea, it will have those big punches in the stomach.

0:27:13.359 --> 0:27:16.720
<v Speaker 1>So let's talk about something that was punched repeatedly, a

0:27:16.840 --> 0:27:20.720
<v Speaker 1>less glamle. That's right, So tell us about that drug.

0:27:21.080 --> 0:27:25.320
<v Speaker 1>How was that molecule uncovered and how did it actually

0:27:25.359 --> 0:27:30.000
<v Speaker 1>work to arrest certain cancers? Well, I wish it had

0:27:30.040 --> 0:27:33.040
<v Speaker 1>a better ending. So it had some very promising early

0:27:33.119 --> 0:27:35.760
<v Speaker 1>data like a lot of drugs, and then in later

0:27:35.840 --> 0:27:39.240
<v Speaker 1>stage trials it didn't work like a lot of drugs,

0:27:39.520 --> 0:27:43.639
<v Speaker 1>and so it sounds like a great story. What was

0:27:43.800 --> 0:27:46.359
<v Speaker 1>exciting about it is that it did uncover a totally

0:27:46.400 --> 0:27:50.119
<v Speaker 1>new mechanism, which was what So it targets the way

0:27:50.560 --> 0:27:54.840
<v Speaker 1>cancer cells breathe, So it targets and fire. When you

0:27:54.880 --> 0:27:59.600
<v Speaker 1>say breathe, you mean consume oxygensume oxygen, so the mitochondria

0:28:00.000 --> 0:28:04.040
<v Speaker 1>and so it specifically went into the mitochondria and specifically

0:28:04.080 --> 0:28:07.760
<v Speaker 1>targeted a part of the mitochondria in a very unusual way,

0:28:08.840 --> 0:28:12.800
<v Speaker 1>right exactly, And it did so in a way that

0:28:13.320 --> 0:28:16.280
<v Speaker 1>nobody had ever thought about doing before. And we found

0:28:16.320 --> 0:28:18.840
<v Speaker 1>it because it was a screen. Meaning you take this

0:28:19.000 --> 0:28:23.840
<v Speaker 1>library of chemicals and you don't the really unusual structures,

0:28:23.920 --> 0:28:28.439
<v Speaker 1>and we happened to, through all sorts of long back stories,

0:28:28.680 --> 0:28:31.680
<v Speaker 1>have a collection of chemical structures that nobody else had.

0:28:31.800 --> 0:28:35.000
<v Speaker 1>Your partner was funded by Michael Milken, anyone out and

0:28:35.040 --> 0:28:39.080
<v Speaker 1>bought thousands of drugs from all around the world, including

0:28:39.520 --> 0:28:44.320
<v Speaker 1>Soviet Russia exactly. And so in fact, that's a fascinating story.

0:28:44.520 --> 0:28:47.920
<v Speaker 1>Milkin gets colon cancer, writes a four million dollar check

0:28:48.440 --> 0:28:51.400
<v Speaker 1>to your partner, who says, I know there are all

0:28:51.400 --> 0:28:54.360
<v Speaker 1>these chemicals and labs that nobody's doing with, send me

0:28:54.400 --> 0:28:57.640
<v Speaker 1>some vials from the Soviet Union. That's exactly what happened.

0:28:57.640 --> 0:29:00.840
<v Speaker 1>This was actually a Russian military lab, were just collecting

0:29:00.880 --> 0:29:04.960
<v Speaker 1>soil samples and they at the time, well thirty years ago,

0:29:05.120 --> 0:29:08.360
<v Speaker 1>people didn't really think about, oh, what's the value of

0:29:08.400 --> 0:29:13.800
<v Speaker 1>having these unknown, uncategorized chemical structures. Today we understand that

0:29:14.360 --> 0:29:19.520
<v Speaker 1>just the pure science logical, deductive reductionist reasoning of here's

0:29:19.560 --> 0:29:22.160
<v Speaker 1>the protein, and here's what it looks like, and let's

0:29:22.200 --> 0:29:25.800
<v Speaker 1>target it on the computer. Or something just misses a ton,

0:29:26.280 --> 0:29:30.080
<v Speaker 1>and sometimes having a random soil sample that somebody picked

0:29:30.160 --> 0:29:33.840
<v Speaker 1>up can contain something that you never expected. I think

0:29:33.880 --> 0:29:40.080
<v Speaker 1>your partner described that chemical as something some engineer, some

0:29:40.160 --> 0:29:42.920
<v Speaker 1>chemists made in a lab for fun and then put

0:29:42.960 --> 0:29:45.360
<v Speaker 1>away and never thought of. Again, that's right, and so

0:29:45.400 --> 0:29:48.840
<v Speaker 1>many of these discoveries kind of begin like that. And

0:29:48.920 --> 0:29:52.320
<v Speaker 1>so then this is where you allow room for serendipity.

0:29:52.640 --> 0:29:54.520
<v Speaker 1>You say, let's just take what we have and see

0:29:54.560 --> 0:29:57.440
<v Speaker 1>what happens. And then we saw this signal from this molecule,

0:29:57.520 --> 0:30:01.120
<v Speaker 1>which was really surprising. Nobody expected to see this strong

0:30:01.240 --> 0:30:04.320
<v Speaker 1>signal in the lab and a cell cultured dish that

0:30:04.440 --> 0:30:09.720
<v Speaker 1>this molecule acted in this unusual way, and we said, well,

0:30:09.720 --> 0:30:12.240
<v Speaker 1>why is it doing that. We actually couldn't figure it out.

0:30:12.280 --> 0:30:16.280
<v Speaker 1>It took almost twenty years to understand how it was working.

0:30:16.640 --> 0:30:20.120
<v Speaker 1>And while that might sound sort of surprising today, because

0:30:20.120 --> 0:30:22.280
<v Speaker 1>today there's this idea that you should be able to

0:30:22.360 --> 0:30:26.240
<v Speaker 1>understand everything right away, and that's actually the reverse. That

0:30:26.280 --> 0:30:29.120
<v Speaker 1>actually is a very bad idea that can really hurt

0:30:29.440 --> 0:30:32.040
<v Speaker 1>innovation and create the solution for us figure out why

0:30:32.040 --> 0:30:35.120
<v Speaker 1>it works later. Almost so many of the drugs we

0:30:35.240 --> 0:30:37.959
<v Speaker 1>used to, like even the anty, almost everything people use

0:30:38.040 --> 0:30:41.880
<v Speaker 1>in the brain, whether it's antidepressants or anesthetics, they were

0:30:41.960 --> 0:30:44.720
<v Speaker 1>discovered by accident and it took sometimes a hundred years.

0:30:44.920 --> 0:30:47.720
<v Speaker 1>With an aspirint, nobody knew how that worked, probably for

0:30:47.760 --> 0:30:51.960
<v Speaker 1>close to a hundred years. So, you know, anesthesi was

0:30:52.000 --> 0:30:54.280
<v Speaker 1>discovered because there was some you know, young guy in

0:30:54.320 --> 0:30:56.240
<v Speaker 1>the lab who had a chemical and he kind of

0:30:56.240 --> 0:30:58.080
<v Speaker 1>put it on his finger and he put it on

0:30:58.120 --> 0:31:01.160
<v Speaker 1>his tongue, which you don't do any more, and then

0:31:01.160 --> 0:31:03.400
<v Speaker 1>his tongue went nomin He was like, that's weird, and

0:31:03.440 --> 0:31:05.600
<v Speaker 1>then he kind of explored that, and that became like

0:31:05.640 --> 0:31:08.560
<v Speaker 1>one of the major classes of anesthetics. Wait, we don't

0:31:08.600 --> 0:31:10.480
<v Speaker 1>just you know, stick, we don't we don't just lick

0:31:10.560 --> 0:31:15.280
<v Speaker 1>new chemicals to see what the results. Generally, generally you

0:31:15.320 --> 0:31:18.920
<v Speaker 1>don't lick the cultured edition the lab probably probably a

0:31:19.000 --> 0:31:23.440
<v Speaker 1>smart smart approach um that that that's quite fascinating. And

0:31:23.560 --> 0:31:29.120
<v Speaker 1>to wrap up a less glamal, somehow the copper gets

0:31:29.120 --> 0:31:33.680
<v Speaker 1>into the nucleus of the cancer cell and essentially burns it.

0:31:33.840 --> 0:31:38.040
<v Speaker 1>It blocks the mitochondria from firing, so it basically messes

0:31:38.160 --> 0:31:41.640
<v Speaker 1>up the battery of which is sort of the breathing

0:31:41.640 --> 0:31:44.840
<v Speaker 1>engine or the battery the mitochondria of a cancer cell.

0:31:44.920 --> 0:31:47.360
<v Speaker 1>It took twenty years to understand how that really works.

0:31:47.400 --> 0:31:52.400
<v Speaker 1>So one would think that might be effective at fighting cancer. Yeah,

0:31:52.440 --> 0:31:55.520
<v Speaker 1>and so we ran a couple of clinical trials and

0:31:55.680 --> 0:31:58.360
<v Speaker 1>some worked and unfortunately the large one that we did

0:31:58.360 --> 0:32:01.840
<v Speaker 1>in metastatic melanoma didn't work, so we had to halt

0:32:01.880 --> 0:32:05.160
<v Speaker 1>development on that drug. Now I understand that this is

0:32:05.200 --> 0:32:08.440
<v Speaker 1>now ten or fifteen years later, there are still people studying,

0:32:08.560 --> 0:32:11.120
<v Speaker 1>in fact their papers coming out on it. So maybe

0:32:11.480 --> 0:32:13.640
<v Speaker 1>someone will pick it up in the future and use

0:32:13.720 --> 0:32:16.040
<v Speaker 1>either the understanding of the science this is a new

0:32:16.080 --> 0:32:19.800
<v Speaker 1>way to target cancer drugs or that kind of molecular

0:32:19.840 --> 0:32:22.640
<v Speaker 1>related molecules in the future. But what we did was

0:32:22.680 --> 0:32:26.360
<v Speaker 1>a first step. We had uncovered a new way to

0:32:26.440 --> 0:32:28.680
<v Speaker 1>kind of block the battery of the Kansas cell, which

0:32:28.720 --> 0:32:31.280
<v Speaker 1>really hadn't been talked about much before. And to wrap

0:32:31.360 --> 0:32:34.880
<v Speaker 1>up with Senta, you you left Center after thirteen years

0:32:35.680 --> 0:32:38.360
<v Speaker 1>the company had gone I p O. What is the

0:32:38.400 --> 0:32:41.840
<v Speaker 1>state of Center today? Sent emerged with another company. It's

0:32:41.880 --> 0:32:44.800
<v Speaker 1>publicly traded. There's a different management team and board, and

0:32:45.520 --> 0:32:49.160
<v Speaker 1>so it's going strong move. It moved to Nash, a

0:32:49.200 --> 0:32:53.240
<v Speaker 1>different disease, a different therapeutic careers. Quite fascinating. I found

0:32:53.240 --> 0:32:55.360
<v Speaker 1>the book to be very fascinating. It was a really

0:32:55.360 --> 0:32:59.440
<v Speaker 1>interesting read. But one of the themes that keeps recurring

0:32:59.720 --> 0:33:05.280
<v Speaker 1>is the ongoing battle in institutions between the franchise ers

0:33:05.320 --> 0:33:08.479
<v Speaker 1>and the innovators. Explain that, sure, you can think of

0:33:08.640 --> 0:33:12.920
<v Speaker 1>whenever you organize people into a group with a mission

0:33:12.920 --> 0:33:15.440
<v Speaker 1>and a reward system tied to that mission, you have

0:33:15.840 --> 0:33:18.160
<v Speaker 1>just created two different kind of what you can think

0:33:18.160 --> 0:33:21.880
<v Speaker 1>of as phases of human organization, and it's the same

0:33:21.920 --> 0:33:24.560
<v Speaker 1>thing as whenever you Then this will sound crazy, but

0:33:24.600 --> 0:33:27.000
<v Speaker 1>like this glass of water that's sitting in front of me,

0:33:27.280 --> 0:33:31.000
<v Speaker 1>whenever you put molecules together, they can exist in two phases.

0:33:31.040 --> 0:33:33.480
<v Speaker 1>One is liquid where they're all slashing around, and one

0:33:33.560 --> 0:33:36.840
<v Speaker 1>is solid where they're totally rigid. But it's exactly the

0:33:36.920 --> 0:33:40.160
<v Speaker 1>same molecules. The behaviors are totally different, and the same

0:33:40.160 --> 0:33:42.480
<v Speaker 1>thing is true with teams and companies. You can have

0:33:42.560 --> 0:33:46.760
<v Speaker 1>the same people organized into a group, whether mission and

0:33:46.840 --> 0:33:49.280
<v Speaker 1>reward system tied to that mission, and you will find

0:33:49.280 --> 0:33:51.920
<v Speaker 1>there two different phases. There's one let's say a small

0:33:52.000 --> 0:33:56.880
<v Speaker 1>company ten people. In that phase, everybody's steak and outcome

0:33:56.960 --> 0:34:00.960
<v Speaker 1>is huge, and they will unite around the crazy ideas,

0:34:00.960 --> 0:34:03.840
<v Speaker 1>and when they stumble, they'll go and rescue them. The

0:34:03.960 --> 0:34:06.080
<v Speaker 1>perks of rank, which is sort of the other force

0:34:06.160 --> 0:34:08.359
<v Speaker 1>that that's pulling out them, is tiny compared to that

0:34:08.800 --> 0:34:11.840
<v Speaker 1>incredible steak and outcome. If their drug or their movie

0:34:11.840 --> 0:34:14.560
<v Speaker 1>project works at a ten percent company, they're gonna be

0:34:14.560 --> 0:34:19.480
<v Speaker 1>heroes and millionaires forever. But doesn't they're unemployed. Now, imagine

0:34:19.520 --> 0:34:25.360
<v Speaker 1>the same people inside a much larger company ten thousand,

0:34:24.560 --> 0:34:27.600
<v Speaker 1>fifty people. Well, their steak in the outcome of what

0:34:27.640 --> 0:34:30.680
<v Speaker 1>they're working is much less, but the perks of rank

0:34:30.719 --> 0:34:34.480
<v Speaker 1>are much more. So these two forces have shifted. Just

0:34:34.520 --> 0:34:36.680
<v Speaker 1>like in a glass of water, there're two forces, one

0:34:36.719 --> 0:34:39.120
<v Speaker 1>that wants to make molecules run around and one that

0:34:39.160 --> 0:34:41.400
<v Speaker 1>wants to lock them rigidly in place. And in the

0:34:41.400 --> 0:34:43.839
<v Speaker 1>case of a glass of water, as you rotate temperature,

0:34:44.320 --> 0:34:47.560
<v Speaker 1>you change between these two things. And in companies, as

0:34:47.600 --> 0:34:51.520
<v Speaker 1>you increase team size, increase group size, increased company size,

0:34:51.600 --> 0:34:55.799
<v Speaker 1>you change between these behaviors of nurturing crazy ideas and

0:34:55.840 --> 0:34:58.640
<v Speaker 1>rejecting them and the focus on execution and what works

0:34:58.680 --> 0:35:01.839
<v Speaker 1>well in committees, And so many entrepreneurs who have these,

0:35:01.880 --> 0:35:05.840
<v Speaker 1>you know, five person companies that go to fifties thousand,

0:35:05.840 --> 0:35:08.280
<v Speaker 1>and they come to me like, that's exactly what happened.

0:35:08.280 --> 0:35:11.640
<v Speaker 1>Conversation in the hallway five years ago, when we were

0:35:11.719 --> 0:35:16.040
<v Speaker 1>much smaller, was all about the project. Today conversations in

0:35:16.040 --> 0:35:19.800
<v Speaker 1>the hallway are about politics. And there's this sudden shift.

0:35:20.160 --> 0:35:22.800
<v Speaker 1>The glass of water has gone from liquid to solid.

0:35:23.560 --> 0:35:25.799
<v Speaker 1>And while that sounds like an analogy, what makes it

0:35:25.840 --> 0:35:29.239
<v Speaker 1>genuinely interesting is that you can write that down from

0:35:29.280 --> 0:35:32.680
<v Speaker 1>first principles. You could look at people's incentives. You can

0:35:32.719 --> 0:35:35.680
<v Speaker 1>write down an equation for their incentives, and you can

0:35:35.719 --> 0:35:39.520
<v Speaker 1>see when that shift will happen. And once you understand that,

0:35:40.040 --> 0:35:41.719
<v Speaker 1>just like with a glass of water, you can begin

0:35:41.800 --> 0:35:45.359
<v Speaker 1>to manage it. So let's talk about how to manage that.

0:35:45.960 --> 0:35:49.800
<v Speaker 1>And the solution you have written about is to take

0:35:49.960 --> 0:35:54.600
<v Speaker 1>the wild ideas, the loon shots, and put them in

0:35:54.640 --> 0:36:01.240
<v Speaker 1>a separate organization apart from the franchises. So my favorite

0:36:01.239 --> 0:36:04.919
<v Speaker 1>example in the book is radar technology that I think

0:36:04.960 --> 0:36:08.719
<v Speaker 1>the Navy had sometime in the after World War one

0:36:08.800 --> 0:36:12.040
<v Speaker 1>and it just sat there for a decade or longer.

0:36:12.640 --> 0:36:14.480
<v Speaker 1>Tell us about that. Yeah, that's funny. And you know,

0:36:14.640 --> 0:36:16.680
<v Speaker 1>just incidentally, as an anti I was telling you, I

0:36:16.760 --> 0:36:19.200
<v Speaker 1>was on a nuclear submarine talking to this senior admiral

0:36:19.200 --> 0:36:21.480
<v Speaker 1>in the Navy about how do we help the Navy

0:36:21.480 --> 0:36:24.520
<v Speaker 1>innovate faster and better? And he had my book and

0:36:24.520 --> 0:36:26.480
<v Speaker 1>we were sitting down, and I was a little nervous

0:36:26.520 --> 0:36:29.680
<v Speaker 1>what was he going to say? Because I talked about

0:36:29.680 --> 0:36:32.960
<v Speaker 1>how radar, which is a technology that ended up turning

0:36:32.960 --> 0:36:34.759
<v Speaker 1>the course of the Second World War and helping the

0:36:34.800 --> 0:36:38.560
<v Speaker 1>Allies catch up to Nazi Germany eventually defeat Nazi Germany,

0:36:38.880 --> 0:36:41.680
<v Speaker 1>was buried in the Navy for eighteen years and we

0:36:41.760 --> 0:36:44.120
<v Speaker 1>lost lives as a result of that. I lost it

0:36:44.200 --> 0:36:47.160
<v Speaker 1>wasn't ready in time for Pearl Harbor. And I was

0:36:47.160 --> 0:36:50.400
<v Speaker 1>pretty nervous that, oh man, because I spend you know,

0:36:50.760 --> 0:36:52.560
<v Speaker 1>a little bit of this chapter talking about how the

0:36:52.640 --> 0:36:55.960
<v Speaker 1>Navy buried this really important technology. And I said, I

0:36:56.000 --> 0:36:58.839
<v Speaker 1>asked him kind of gingerly, well how did you feel

0:36:58.840 --> 0:37:01.480
<v Speaker 1>about that story? And he said, that was my favorite

0:37:01.560 --> 0:37:06.080
<v Speaker 1>story in the book. So you've got to give military people,

0:37:06.360 --> 0:37:10.680
<v Speaker 1>at least senior ranks credit. They are all historians, and

0:37:10.880 --> 0:37:14.440
<v Speaker 1>they don't look at the Navy from as their navy.

0:37:14.600 --> 0:37:17.600
<v Speaker 1>It's just a previous generation and if there's something to

0:37:17.640 --> 0:37:19.839
<v Speaker 1>be learned from it, they seem to be pretty good

0:37:19.840 --> 0:37:23.560
<v Speaker 1>about adapting as they go forward. Maybe a little too slowly,

0:37:23.960 --> 0:37:29.080
<v Speaker 1>but the better military people are tacticians and historians. With

0:37:29.200 --> 0:37:32.640
<v Speaker 1>many of the senior leaders in the national intelligence agencies

0:37:32.719 --> 0:37:37.360
<v Speaker 1>or the Department of Defense, the best leaders are thinking

0:37:38.200 --> 0:37:40.799
<v Speaker 1>over the course of decades and sometimes century. I think

0:37:40.800 --> 0:37:44.279
<v Speaker 1>you had Ash Carter on your show is not only

0:37:44.320 --> 0:37:47.560
<v Speaker 1>a physicist, but a student of medieval history, and those

0:37:47.560 --> 0:37:50.240
<v Speaker 1>tend to be the most interesting thinkers. And so, for example,

0:37:50.280 --> 0:37:52.400
<v Speaker 1>one of the reasons that I'm spending a lot of

0:37:52.440 --> 0:37:55.600
<v Speaker 1>time kind of pro bono there is that what's worked

0:37:55.640 --> 0:37:58.360
<v Speaker 1>for the last hundred years is not going to work anymore.

0:37:58.440 --> 0:38:00.719
<v Speaker 1>And that's pretty much always true. If you're fighting the

0:38:00.800 --> 0:38:03.400
<v Speaker 1>last war, you're gonna lose that. Well, there's a famous

0:38:03.400 --> 0:38:07.040
<v Speaker 1>sarying the generals tend to fight the current war with

0:38:07.080 --> 0:38:10.960
<v Speaker 1>the technology that won the previous war. But what's happening now,

0:38:11.520 --> 0:38:14.000
<v Speaker 1>and we started most of if you look at military history,

0:38:14.040 --> 0:38:16.000
<v Speaker 1>we started most of the wars in the past hundred

0:38:16.080 --> 0:38:20.960
<v Speaker 1>years behind in some way in technology or in strategy

0:38:21.000 --> 0:38:23.400
<v Speaker 1>compared to our enemies, but because of some advantages that

0:38:23.480 --> 0:38:26.399
<v Speaker 1>we have as a country, we were able to catch up.

0:38:26.840 --> 0:38:30.080
<v Speaker 1>What's happening now is that the source of battlefield advantage

0:38:30.280 --> 0:38:34.759
<v Speaker 1>is shifting from hardware to software, and our organizations are

0:38:34.800 --> 0:38:38.759
<v Speaker 1>designed for hardware. They're not designed for the pace of

0:38:38.800 --> 0:38:41.880
<v Speaker 1>innovation of software, which is much faster. So they're going

0:38:41.920 --> 0:38:44.919
<v Speaker 1>to break and we may not be so lucky next time.

0:38:45.160 --> 0:38:48.600
<v Speaker 1>The next war, the next battle fielded where the last

0:38:48.600 --> 0:38:50.319
<v Speaker 1>thing any of us wants to see is we put

0:38:50.320 --> 0:38:53.440
<v Speaker 1>our soldiers on a battlefield surrounded by machine learning robots

0:38:53.520 --> 0:38:56.120
<v Speaker 1>and slaughtered. That's one of the reasons I'm having all

0:38:56.160 --> 0:38:58.920
<v Speaker 1>these discussions, and many of the senior military leaders have

0:38:59.040 --> 0:39:02.680
<v Speaker 1>realized that what we just talked about just separating is

0:39:02.719 --> 0:39:06.200
<v Speaker 1>not enough. That's like innovation theater. You create a box,

0:39:06.239 --> 0:39:09.319
<v Speaker 1>put the artist, the crazy people working on the crazy ideas. Here,

0:39:09.560 --> 0:39:13.120
<v Speaker 1>there's a widespread perception in the military that innovation labs

0:39:13.120 --> 0:39:16.080
<v Speaker 1>have maybe a three or four year lifespan and then

0:39:16.120 --> 0:39:19.680
<v Speaker 1>they die. So what's missing is the second part of that,

0:39:19.719 --> 0:39:22.680
<v Speaker 1>which is you need to separate these groups because the

0:39:22.719 --> 0:39:24.920
<v Speaker 1>people working on the crazy ideas have a very different

0:39:25.000 --> 0:39:28.040
<v Speaker 1>job than the soldiers who are working on on time,

0:39:28.040 --> 0:39:31.479
<v Speaker 1>on budget, on spec. So what's the go between these

0:39:31.520 --> 0:39:35.560
<v Speaker 1>two radically groups. That's what's been missing people. You know,

0:39:35.640 --> 0:39:37.840
<v Speaker 1>Let's take the Navy has a seven thousand people at

0:39:37.880 --> 0:39:41.480
<v Speaker 1>Johns Hopkins Applied Physics Lab, incredible scientists, and they have

0:39:41.600 --> 0:39:46.360
<v Speaker 1>incredible training and career path and development for the soldiers

0:39:46.400 --> 0:39:49.240
<v Speaker 1>who are running ships on time, on budget, on spec.

0:39:50.000 --> 0:39:52.360
<v Speaker 1>But the person going between those two groups is like

0:39:52.400 --> 0:39:54.840
<v Speaker 1>a high school kid with the clipboard. Why So in

0:39:54.880 --> 0:39:57.880
<v Speaker 1>the book you talk about Van over Bush, who is

0:39:57.920 --> 0:40:01.040
<v Speaker 1>the person who has both the background and m I

0:40:01.080 --> 0:40:04.600
<v Speaker 1>T and is respected by the academics, but comes from

0:40:04.600 --> 0:40:07.640
<v Speaker 1>a Navy family. And I believe was he a physicist

0:40:07.719 --> 0:40:11.320
<v Speaker 1>also he was an engineer, engineer, and he was really

0:40:11.560 --> 0:40:15.320
<v Speaker 1>not only able to bring radar forward, bring a number

0:40:15.320 --> 0:40:19.400
<v Speaker 1>of really amazing technological innovations that helped win the war,

0:40:19.760 --> 0:40:24.600
<v Speaker 1>the radar proximity fuse, the proximity fuse right, that really

0:40:24.880 --> 0:40:27.920
<v Speaker 1>changed the course of the war. And as I was

0:40:27.960 --> 0:40:30.960
<v Speaker 1>reading your description of the war, very much made me

0:40:31.000 --> 0:40:34.520
<v Speaker 1>feel like, oh, we really could have very easily lost

0:40:34.560 --> 0:40:37.840
<v Speaker 1>World War two. Yeah, people don't realize by the single

0:40:38.200 --> 0:40:40.759
<v Speaker 1>greatest set of the war, as Churchill and Roosevelt knew,

0:40:41.400 --> 0:40:45.479
<v Speaker 1>was the U boats Hitler had. When we started, Hitler

0:40:45.520 --> 0:40:47.719
<v Speaker 1>had a Nazi Germany had a lot of advantages. Their

0:40:47.800 --> 0:40:51.400
<v Speaker 1>U boats were something the Allies had no answer for

0:40:51.480 --> 0:40:53.719
<v Speaker 1>and looked ready to strangle the Atlantic, which they did.

0:40:54.160 --> 0:40:56.560
<v Speaker 1>Their planes in the looft Off, the German Air Force

0:40:56.600 --> 0:40:59.240
<v Speaker 1>outclassed anything the Allies had and looked ready to bomb

0:40:59.239 --> 0:41:02.080
<v Speaker 1>West in Europe into submission, which they did exactly a

0:41:02.160 --> 0:41:04.640
<v Speaker 1>year later, within a matter of weeks. And you have

0:41:04.719 --> 0:41:07.520
<v Speaker 1>these two German scientists who discovered something called nuclear fission,

0:41:07.640 --> 0:41:10.399
<v Speaker 1>which put Hitler within reach of the greatest weapon ever,

0:41:10.480 --> 0:41:12.680
<v Speaker 1>most destructive weapon ever created by man. And so we

0:41:12.719 --> 0:41:15.799
<v Speaker 1>started behind, and you know, we managed to catch up

0:41:15.800 --> 0:41:17.920
<v Speaker 1>in some things, but not in the U boats, and

0:41:18.160 --> 0:41:21.720
<v Speaker 1>Hitler was unable to eat defeated most of Western Europe

0:41:22.000 --> 0:41:25.040
<v Speaker 1>except for Britain and I. In fact, it was a

0:41:25.160 --> 0:41:28.840
<v Speaker 1>radar that helped save Britain in the Battle of Britain.

0:41:29.120 --> 0:41:33.200
<v Speaker 1>But Hitler decided and correctly eventually understood that he could

0:41:33.239 --> 0:41:35.520
<v Speaker 1>win the war with the U boats. That those U

0:41:35.560 --> 0:41:38.759
<v Speaker 1>boats were sinking down Allied ships every single month for

0:41:38.800 --> 0:41:41.319
<v Speaker 1>the first four years of the war, faster than the

0:41:41.360 --> 0:41:44.760
<v Speaker 1>Allies could build them. And in spring of nine Britain

0:41:44.840 --> 0:41:49.600
<v Speaker 1>was down to three months of oil, three months of planes, tanks,

0:41:49.960 --> 0:41:54.120
<v Speaker 1>trucks all need oil, and we were three months away

0:41:54.200 --> 0:41:58.200
<v Speaker 1>from a united Nazi Western Europe. The world map would

0:41:58.200 --> 0:42:02.320
<v Speaker 1>have been completely different. And that's when the first by

0:42:02.600 --> 0:42:05.799
<v Speaker 1>Liberator bombers, with a couple of technologies from Van over

0:42:05.920 --> 0:42:08.920
<v Speaker 1>Bush and his group of loons sailed out over the Atlantic,

0:42:08.960 --> 0:42:13.120
<v Speaker 1>concluding and most importantly Mike Grave radar that allowed the

0:42:13.120 --> 0:42:17.560
<v Speaker 1>pilots to see just a periscope, they could exactly and

0:42:17.640 --> 0:42:20.720
<v Speaker 1>began within a matter of weeks shooting down U boats

0:42:20.760 --> 0:42:23.600
<v Speaker 1>like shooting fish in a barrel. And Hitler lost one

0:42:23.680 --> 0:42:26.080
<v Speaker 1>third of his entire U boat fleet in that four

0:42:26.120 --> 0:42:28.319
<v Speaker 1>week period, more than in any other year of the war.

0:42:28.880 --> 0:42:32.319
<v Speaker 1>One month, he lost more than any previous year. That's

0:42:32.320 --> 0:42:35.399
<v Speaker 1>exactly right. And within six weeks later and they were

0:42:35.560 --> 0:42:39.719
<v Speaker 1>this close to winning Western Europe. Six weeks later, in

0:42:39.800 --> 0:42:44.160
<v Speaker 1>the end of May, Admiral Dunnetts, who is the head

0:42:44.160 --> 0:42:47.640
<v Speaker 1>of the German Navy, sends a radio blast across the Atlantic.

0:42:47.960 --> 0:42:51.000
<v Speaker 1>All remaining U boats withdraw the Battle of the Atlantic

0:42:51.040 --> 0:42:53.680
<v Speaker 1>has been lost, and then the lanes were cleared to

0:42:53.719 --> 0:42:56.480
<v Speaker 1>resupply Britain, and the lanes were cleared for an Allied

0:42:56.520 --> 0:42:59.799
<v Speaker 1>invasion of Europe. And a lot of people aren't quite

0:42:59.800 --> 0:43:03.560
<v Speaker 1>aware of that history. It's left out of many popular histories.

0:43:03.840 --> 0:43:06.680
<v Speaker 1>But that was the decisive turning point, firstly in the

0:43:06.680 --> 0:43:09.000
<v Speaker 1>Battle of the Atlantic, but that Battle of the Intic

0:43:09.120 --> 0:43:12.319
<v Speaker 1>was a decisive turning point in the entire war. Quite

0:43:12.320 --> 0:43:13.840
<v Speaker 1>fastening and can you stick around a little bit, I

0:43:13.840 --> 0:43:16.360
<v Speaker 1>have lot more questions for you. We have been speaking

0:43:16.400 --> 0:43:19.200
<v Speaker 1>with Sofie Bicol. He is the author of loon Shots,

0:43:19.200 --> 0:43:22.400
<v Speaker 1>How to Nurture the crazy ideas that wind wars, cure

0:43:22.440 --> 0:43:26.920
<v Speaker 1>diseases and transform industries. If you enjoy this conversation, be

0:43:26.960 --> 0:43:29.120
<v Speaker 1>sure and check out the podcast extras, where we keep

0:43:29.120 --> 0:43:33.800
<v Speaker 1>the tape rolling and continue discussing all things innovation related.

0:43:34.160 --> 0:43:38.840
<v Speaker 1>You can find that at Apple iTunes, Google podcast, Stitcher, Spotify,

0:43:38.920 --> 0:43:42.600
<v Speaker 1>wherever your finer podcasts are sold. We love your comments,

0:43:42.640 --> 0:43:46.719
<v Speaker 1>feedback and suggestions right to us at m ib podcast

0:43:46.760 --> 0:43:48.800
<v Speaker 1>at Bloomberg dot net. Be sure and give us a

0:43:48.840 --> 0:43:52.120
<v Speaker 1>review on Apple iTunes. Check out my weekly column on

0:43:52.160 --> 0:43:55.200
<v Speaker 1>Bloomberg dot com. You can follow me on Twitter at Rippolts.

0:43:55.400 --> 0:43:58.520
<v Speaker 1>I'm Barry Dults. You're listening to Masters and Business on

0:43:58.640 --> 0:44:06.080
<v Speaker 1>Bloomberg Radio. Welcome to the podcast, Sophie. Thank you so

0:44:06.160 --> 0:44:09.120
<v Speaker 1>much for doing this. I mentioned earlier, I start a

0:44:09.120 --> 0:44:11.080
<v Speaker 1>lot of books, I don't finish a lot of books.

0:44:11.400 --> 0:44:13.480
<v Speaker 1>I plowed straight through this. I found loon Shots to

0:44:13.520 --> 0:44:17.400
<v Speaker 1>be really interesting and intriguing and filled with lots of

0:44:18.400 --> 0:44:22.000
<v Speaker 1>of fascinating ideas. You have to be really proud of

0:44:22.000 --> 0:44:24.399
<v Speaker 1>what you accomplished for this. This was your first book,

0:44:24.440 --> 0:44:27.240
<v Speaker 1>is that right? It was? It's funny. It was about

0:44:27.239 --> 0:44:29.680
<v Speaker 1>a year ago. I submitted like the final edits, and

0:44:29.719 --> 0:44:31.360
<v Speaker 1>I can tell you I knew one thing for sure,

0:44:31.880 --> 0:44:34.480
<v Speaker 1>my mother would read it, right. I had no idea

0:44:34.560 --> 0:44:36.360
<v Speaker 1>it was you know, it's a way. It's got physics

0:44:36.360 --> 0:44:39.280
<v Speaker 1>and business and history, but it's very accessible. I didn't

0:44:39.280 --> 0:44:42.960
<v Speaker 1>find it remotely like, oh, this was written for phdl

0:44:43.160 --> 0:44:46.080
<v Speaker 1>D level. This is this is a straightforward business book.

0:44:46.160 --> 0:44:49.640
<v Speaker 1>Yeah now, and uh, you know, and I tell stories.

0:44:49.760 --> 0:44:51.680
<v Speaker 1>For me, it was a lot of fun learning how

0:44:51.719 --> 0:44:54.239
<v Speaker 1>to tell stories and how to structure those stories, whether

0:44:54.239 --> 0:44:57.400
<v Speaker 1>it's Panama or James Bond or Pixar or toy story

0:44:57.480 --> 0:44:59.960
<v Speaker 1>and why the world speaks English and how they're all

0:45:00.000 --> 0:45:02.600
<v Speaker 1>connected by one idea. And so I was having fun

0:45:02.600 --> 0:45:04.480
<v Speaker 1>and my wife would talk about, Sofie, what are you doing.

0:45:04.520 --> 0:45:08.120
<v Speaker 1>I'm just laughing, like I'm telling thinking something funny and

0:45:08.120 --> 0:45:10.120
<v Speaker 1>writing it down. But a lot of times you think

0:45:10.120 --> 0:45:12.480
<v Speaker 1>stuff is funny and then you discover well, other people

0:45:12.520 --> 0:45:15.040
<v Speaker 1>don't quite think so. So I had no idea. But

0:45:15.080 --> 0:45:19.520
<v Speaker 1>then I remember when, um it was not long ago. Uh,

0:45:20.080 --> 0:45:22.520
<v Speaker 1>someone was interviewing Bill Gates for the Wall Street Journal

0:45:22.600 --> 0:45:25.400
<v Speaker 1>and they asked him, like what his three favorite recent

0:45:25.400 --> 0:45:28.080
<v Speaker 1>books were or something, and he mentioned, you know, there

0:45:28.160 --> 0:45:31.480
<v Speaker 1>was a social justice book because he does Gillapoor the

0:45:32.000 --> 0:45:35.520
<v Speaker 1>history of pistory. And then he mentioned loon Shots. And

0:45:35.560 --> 0:45:38.239
<v Speaker 1>then like I get this. I found out about it

0:45:38.280 --> 0:45:42.080
<v Speaker 1>because like my publisher editor, like fifteen people start calling me,

0:45:42.440 --> 0:45:43.880
<v Speaker 1>and I was like, oh, that's nice. I didn't know

0:45:43.920 --> 0:45:46.200
<v Speaker 1>that that was, but apparently that's a really big deal.

0:45:46.400 --> 0:45:48.440
<v Speaker 1>He does a booklist every year, and and it is

0:45:48.480 --> 0:45:51.800
<v Speaker 1>a big deal. If you're a geek or a business

0:45:51.840 --> 0:45:56.400
<v Speaker 1>person or a software person. You you see bills list

0:45:56.440 --> 0:45:59.759
<v Speaker 1>every year. Yeah, that was cool. And then when, um, again,

0:45:59.800 --> 0:46:01.480
<v Speaker 1>I know if anybody would like it. And then when

0:46:01.640 --> 0:46:04.560
<v Speaker 1>Donnie Kinneman, who wrote Thinking Fast and Slow and you

0:46:04.560 --> 0:46:09.719
<v Speaker 1>know as a really interesting, intelligent, thoughtful reader and writer. Um,

0:46:10.440 --> 0:46:14.680
<v Speaker 1>and when he very early on supported came out very

0:46:14.760 --> 0:46:17.880
<v Speaker 1>nicely in support of it, I was like, God, I got,

0:46:17.920 --> 0:46:20.239
<v Speaker 1>I got my mother and Danny k like, dude, that's

0:46:20.280 --> 0:46:22.279
<v Speaker 1>two people, all right, we have a win. And he

0:46:22.400 --> 0:46:25.399
<v Speaker 1>is the most charming person he is ever want to meet,

0:46:25.560 --> 0:46:29.840
<v Speaker 1>so thoughtful and it just likes to think about problems

0:46:29.840 --> 0:46:32.160
<v Speaker 1>in a deep and big way. Remind me later, I

0:46:32.200 --> 0:46:35.239
<v Speaker 1>have a hilarious Donny Danny Kneman story to tell. I'll

0:46:35.239 --> 0:46:38.600
<v Speaker 1>tell you afterwards. So, um, there's a few things I

0:46:38.640 --> 0:46:41.640
<v Speaker 1>didn't get to that I have to ask because they're

0:46:41.680 --> 0:46:44.320
<v Speaker 1>really quite fascinating. But I want to stay with the book,

0:46:45.080 --> 0:46:48.280
<v Speaker 1>um for for a bit and go over some stuff.

0:46:48.320 --> 0:46:52.120
<v Speaker 1>The Moses trap. What is the Moses trap? The Moses

0:46:52.160 --> 0:46:55.480
<v Speaker 1>trap is this idea, is this myth of great leadership

0:46:55.520 --> 0:46:58.400
<v Speaker 1>that if you ever read, you know, these business journals

0:46:58.440 --> 0:47:01.479
<v Speaker 1>with these you know color cove or covers where there's

0:47:01.480 --> 0:47:04.319
<v Speaker 1>some great leader who's the Moses, who stands on top

0:47:04.320 --> 0:47:06.600
<v Speaker 1>of a mountain, and they say the reason this leader

0:47:06.680 --> 0:47:09.200
<v Speaker 1>is so great is they raised their staff and they

0:47:09.200 --> 0:47:13.440
<v Speaker 1>anointed the chosen project, the whole, the iPod, the Holy

0:47:13.480 --> 0:47:16.799
<v Speaker 1>loon shot, whatever it is. And that's a complete myth.

0:47:17.400 --> 0:47:20.040
<v Speaker 1>What happens in those kind of companies when leaders lead

0:47:20.080 --> 0:47:22.239
<v Speaker 1>like that is you get into the cycle if you

0:47:22.320 --> 0:47:24.759
<v Speaker 1>think you're great at choosing product, and so you just

0:47:24.840 --> 0:47:27.360
<v Speaker 1>keep going bigger, faster better, bigger faster better, and you

0:47:27.600 --> 0:47:30.400
<v Speaker 1>keep raising your staff and picking that project, and eventually

0:47:30.880 --> 0:47:33.680
<v Speaker 1>that cycle, that wheel turns one too many times and

0:47:33.719 --> 0:47:35.759
<v Speaker 1>it's a disaster. That happened to Steve Jobs in his

0:47:35.880 --> 0:47:38.800
<v Speaker 1>first few companies. It happened to edwin Land and Polaroid.

0:47:38.840 --> 0:47:42.320
<v Speaker 1>It happened to one trip at PanAm. I mean Kodak

0:47:42.440 --> 0:47:47.120
<v Speaker 1>very famously invented the digital camera and then decided, oh no,

0:47:47.200 --> 0:47:50.920
<v Speaker 1>this will cut film sales. Yeah. So there's uh by

0:47:50.920 --> 0:47:53.759
<v Speaker 1>the Moses trap, I mean that there's a takeaway there

0:47:54.320 --> 0:47:57.520
<v Speaker 1>for business leaders, which is, or even anyone who's managing

0:47:57.520 --> 0:48:00.320
<v Speaker 1>a team or an organization, which is, you want to

0:48:00.400 --> 0:48:03.200
<v Speaker 1>lead much more like a gardener rather than a Moses.

0:48:03.239 --> 0:48:05.600
<v Speaker 1>In other words, you want to have these two groups,

0:48:05.680 --> 0:48:08.040
<v Speaker 1>the artists working on the crazy stuff. Their job is

0:48:08.080 --> 0:48:11.560
<v Speaker 1>to take as much risk. You're asking them to take risks.

0:48:12.239 --> 0:48:14.799
<v Speaker 1>And then the soldiers. Let's say you have some some

0:48:15.719 --> 0:48:18.040
<v Speaker 1>guy whose job it is to man, you know, make planes.

0:48:18.120 --> 0:48:20.320
<v Speaker 1>You don't want to tell You don't want him to

0:48:20.360 --> 0:48:22.759
<v Speaker 1>be saying, well, I have an idea. Let's put ten

0:48:22.800 --> 0:48:25.840
<v Speaker 1>planes in the sky, see which nine fall down. Okay,

0:48:26.719 --> 0:48:30.200
<v Speaker 1>it's completely opposite jobs. And the failure point in most

0:48:30.239 --> 0:48:33.200
<v Speaker 1>innovation is never in the supply of new ideas, or

0:48:33.320 --> 0:48:34.839
<v Speaker 1>you put ten people in a room with a stack

0:48:34.840 --> 0:48:37.480
<v Speaker 1>of posts. For now we're gonnat a thousand ideas. The

0:48:37.600 --> 0:48:40.600
<v Speaker 1>failure point in most innovation in large companies with a

0:48:40.680 --> 0:48:44.719
<v Speaker 1>public sector a private sector is in that transfer. The

0:48:44.840 --> 0:48:47.080
<v Speaker 1>truly great leaders, whether it was Fan of a Bush

0:48:47.160 --> 0:48:49.480
<v Speaker 1>or even Steve Jobs his second time around it Apple

0:48:49.719 --> 0:48:53.520
<v Speaker 1>had understood this is they manage like a gardener. They

0:48:53.560 --> 0:48:56.759
<v Speaker 1>take those baby stage ideas out and they bring it

0:48:56.800 --> 0:48:59.600
<v Speaker 1>into the field where they will always be resistance. And

0:48:59.600 --> 0:49:02.520
<v Speaker 1>that's normal, and you want that. You want that conflict.

0:49:02.640 --> 0:49:05.239
<v Speaker 1>The group that's making the money rarely likes the group

0:49:05.239 --> 0:49:08.160
<v Speaker 1>that's spending the money, and vice versa. And you want

0:49:08.200 --> 0:49:10.160
<v Speaker 1>that tens and you want one group taking as much

0:49:10.280 --> 0:49:12.960
<v Speaker 1>risk as possible. You want them trying ten things night

0:49:13.000 --> 0:49:16.799
<v Speaker 1>of which will fail because if they don't, then your

0:49:16.840 --> 0:49:19.879
<v Speaker 1>competitor is and your competitor will discover that ten thing

0:49:19.880 --> 0:49:22.200
<v Speaker 1>and you will see it too late when it's a

0:49:22.239 --> 0:49:25.359
<v Speaker 1>bullet coming to your head. You mentioned Steve Jobs had

0:49:25.520 --> 0:49:29.799
<v Speaker 1>Johnny I've as the dreamer and Tim Cook as the

0:49:29.840 --> 0:49:32.800
<v Speaker 1>soldier and turned out to be a really powerful combination.

0:49:32.880 --> 0:49:34.640
<v Speaker 1>Right now, this myth that he was the Moses on

0:49:34.680 --> 0:49:37.880
<v Speaker 1>the mountain raising his staff and anointing the chosen project

0:49:38.120 --> 0:49:39.680
<v Speaker 1>is really a myth. He did of one of the

0:49:39.680 --> 0:49:41.799
<v Speaker 1>first things he did when he got into Apple. The

0:49:41.800 --> 0:49:44.200
<v Speaker 1>second time was promoted Johnny ive is one of the

0:49:44.200 --> 0:49:46.920
<v Speaker 1>great product designers. Then the second thing he one of

0:49:46.920 --> 0:49:49.000
<v Speaker 1>the next things he did is he recruited a guy

0:49:49.080 --> 0:49:52.440
<v Speaker 1>named Tim Cook, with his previous job was known as

0:49:52.480 --> 0:49:54.520
<v Speaker 1>the Attila, the hunt of inventory. So if there's a

0:49:54.560 --> 0:49:56.680
<v Speaker 1>better name for a soldier inside a company, I don't

0:49:56.680 --> 0:49:59.960
<v Speaker 1>know it. And he led by bringing them together, man

0:50:00.040 --> 0:50:03.680
<v Speaker 1>eaging the transfer between those two. The iPad when it

0:50:03.760 --> 0:50:06.880
<v Speaker 1>was introduced was a beautiful design and original product, but

0:50:06.920 --> 0:50:08.880
<v Speaker 1>if it had cost six thousand dollars, there'd be no

0:50:08.920 --> 0:50:11.239
<v Speaker 1>Apple today. It was Tim Cook that got it from

0:50:11.280 --> 0:50:14.640
<v Speaker 1>six thousand to six hundred. So what people miss is

0:50:14.680 --> 0:50:16.960
<v Speaker 1>they focused on, oh, you know, he picked this product.

0:50:17.080 --> 0:50:20.920
<v Speaker 1>Let's they focus. They get to they manage the technology

0:50:21.040 --> 0:50:23.360
<v Speaker 1>rather than than transfer. What you want to do is

0:50:23.400 --> 0:50:27.520
<v Speaker 1>manage the transfer, not the technology. So something like Lucent

0:50:27.800 --> 0:50:30.800
<v Speaker 1>or a te Bell Labs as it was known as previously,

0:50:30.920 --> 0:50:33.920
<v Speaker 1>that was around for I don't know, almost a century.

0:50:34.520 --> 0:50:41.240
<v Speaker 1>How often can these labs of innovation execute on that

0:50:41.719 --> 0:50:44.719
<v Speaker 1>transference of ideas? And you look at Lucin. A ton

0:50:44.760 --> 0:50:47.080
<v Speaker 1>of great stuff came out of Bell Labs that got

0:50:47.200 --> 0:50:50.919
<v Speaker 1>used um and a lot of it was post any

0:50:51.000 --> 0:50:54.640
<v Speaker 1>trust breakup, so it was offered out as patents more

0:50:54.719 --> 0:50:58.520
<v Speaker 1>or less for free. In some ways, we owe Van

0:50:58.600 --> 0:51:01.640
<v Speaker 1>ever Bush, who created this system inside the federal government

0:51:01.640 --> 0:51:04.440
<v Speaker 1>that allowed the US military to catch up rapidly to

0:51:04.520 --> 0:51:09.040
<v Speaker 1>Nazi Germany eventually exceed in the technologies that ended up

0:51:09.080 --> 0:51:12.719
<v Speaker 1>being decisive in the Second World War, actually got his

0:51:12.760 --> 0:51:15.640
<v Speaker 1>ideas from Bell Labs. So the guy who was president

0:51:15.640 --> 0:51:18.279
<v Speaker 1>of Bell Labs at the time, Frank Jewett, was a

0:51:18.320 --> 0:51:22.239
<v Speaker 1>mentor of his who actually helped bring vanever Bush into Washington.

0:51:22.600 --> 0:51:24.919
<v Speaker 1>So in some ways vanever Bushes, you know, we owe

0:51:24.960 --> 0:51:27.520
<v Speaker 1>a lot to bell Ab more than we think because

0:51:27.560 --> 0:51:31.719
<v Speaker 1>it inspired Van ever Bush and vanever Bush's system. The

0:51:31.880 --> 0:51:34.680
<v Speaker 1>organization that he created called the O s r D.

0:51:34.760 --> 0:51:38.080
<v Speaker 1>Office of Science Research and Development, ended up becoming the

0:51:38.160 --> 0:51:41.440
<v Speaker 1>National Science Foundation, the National Institutes of Health, and was

0:51:41.520 --> 0:51:45.640
<v Speaker 1>the backbone, the inspiration for all of the national research

0:51:45.640 --> 0:51:48.320
<v Speaker 1>infrastructure of the US. And when we look at the

0:51:48.360 --> 0:51:52.759
<v Speaker 1>post War two era, the Technology Development Group that was

0:51:52.800 --> 0:51:56.399
<v Speaker 1>put together really was a giant impetus for the next

0:51:56.440 --> 0:51:59.719
<v Speaker 1>fifty years of economic growth as well. Well. It was

0:51:59.760 --> 0:52:02.480
<v Speaker 1>a rate source of competitive advantage and it's a source

0:52:02.520 --> 0:52:04.880
<v Speaker 1>of concern today. And here's what I mean by that.

0:52:05.440 --> 0:52:09.719
<v Speaker 1>It is that national research infrastructure, which we understood and

0:52:09.800 --> 0:52:12.960
<v Speaker 1>many other countries didn't. That investment that gave us the

0:52:12.960 --> 0:52:18.040
<v Speaker 1>biotechnology industry, GPS, Internet, even the transistor was supported by

0:52:18.080 --> 0:52:22.359
<v Speaker 1>that integrated circuit. So much of our progress as an

0:52:22.360 --> 0:52:26.360
<v Speaker 1>economy and as a nation comes from that investment. That

0:52:26.520 --> 0:52:29.839
<v Speaker 1>essentially a market failure. No one, no one company could

0:52:29.840 --> 0:52:33.279
<v Speaker 1>have invested to create the biotech industry decades long. You

0:52:33.360 --> 0:52:35.640
<v Speaker 1>can't you can't have that. It was It's like a

0:52:35.719 --> 0:52:38.719
<v Speaker 1>game theory market theory problem, which is it's not good

0:52:38.719 --> 0:52:42.400
<v Speaker 1>for anyone participant but it's good for everyone as a whole.

0:52:42.560 --> 0:52:46.319
<v Speaker 1>And that's where the national research labs came in, and

0:52:46.440 --> 0:52:50.000
<v Speaker 1>that's what drove so much success for the United States.

0:52:50.400 --> 0:52:53.200
<v Speaker 1>Roughly half of the many trillions of dollars of GDP

0:52:53.320 --> 0:52:57.040
<v Speaker 1>growth is attributed to those kinds of technologies since World

0:52:57.120 --> 0:53:00.360
<v Speaker 1>War Two. The concern is that while we've figured that

0:53:00.400 --> 0:53:04.440
<v Speaker 1>out seventy years ago and milk that for the last

0:53:05.040 --> 0:53:09.200
<v Speaker 1>fifty years, China and Russia have understood that now and

0:53:09.280 --> 0:53:12.200
<v Speaker 1>that's what they're doing now. Have we fallen behind in

0:53:12.360 --> 0:53:16.719
<v Speaker 1>making those sorts of long term investments in basic science?

0:53:17.040 --> 0:53:19.880
<v Speaker 1>Are we lagging China were lagging other cos we're starting

0:53:19.880 --> 0:53:23.239
<v Speaker 1>to We're declining and they're increasing and that's not a

0:53:23.280 --> 0:53:26.560
<v Speaker 1>good look. That's not a good trend. Where it's especially

0:53:26.680 --> 0:53:31.000
<v Speaker 1>dangerous is in the shift from hardware to software as

0:53:31.040 --> 0:53:35.720
<v Speaker 1>the source of advantage of national security. China and Russia

0:53:35.760 --> 0:53:41.600
<v Speaker 1>today are weaponizing AI and machine learning. They have an

0:53:41.680 --> 0:53:46.920
<v Speaker 1>unfortunate advantage, which is they have no ethical constraints and

0:53:46.960 --> 0:53:49.600
<v Speaker 1>how they use those weapons, and they're using them on

0:53:49.640 --> 0:53:52.800
<v Speaker 1>the battlefield in pretty horrific ways. For example, in Ukraine,

0:53:53.040 --> 0:53:57.360
<v Speaker 1>you had a Russian cybergroup send text messages to families

0:53:57.360 --> 0:54:00.160
<v Speaker 1>saying your son has been killed on the battlefield, which

0:54:00.160 --> 0:54:04.040
<v Speaker 1>immediately lead to a lot of text messages are you okay?

0:54:04.200 --> 0:54:05.719
<v Speaker 1>They looked at that on the grid and then began

0:54:05.760 --> 0:54:09.840
<v Speaker 1>bombing those targets, and that actually in a two minute attack,

0:54:10.640 --> 0:54:14.560
<v Speaker 1>turned back so much progress in the UK, so China,

0:54:14.760 --> 0:54:17.120
<v Speaker 1>and China is using that to all these kinds of

0:54:17.160 --> 0:54:21.879
<v Speaker 1>technologies to suppress dissident minorities. So my I'm optimistic about

0:54:21.920 --> 0:54:24.600
<v Speaker 1>what we can do about many technologies, but I'm very

0:54:24.680 --> 0:54:30.360
<v Speaker 1>concerned about how totalitarian regimes can use those technologies to

0:54:30.440 --> 0:54:35.360
<v Speaker 1>advance their interests. So there is now in uh Washington,

0:54:35.440 --> 0:54:38.799
<v Speaker 1>I met with them a few times a national by

0:54:38.840 --> 0:54:42.200
<v Speaker 1>part as a National Security Commission on AI, which will

0:54:42.239 --> 0:54:47.520
<v Speaker 1>hopefully chart a path that we can compete. Quite quite interesting.

0:54:47.680 --> 0:54:50.879
<v Speaker 1>And in the book, one of the last chapters is

0:54:51.000 --> 0:54:54.080
<v Speaker 1>why the World Speaks English? And I love the description

0:54:54.520 --> 0:54:57.719
<v Speaker 1>you have in it tell the story as to why

0:54:57.840 --> 0:55:00.440
<v Speaker 1>so much of the world is English speaking. Didn't have

0:55:00.480 --> 0:55:02.279
<v Speaker 1>to go that way, did it? A thousand years of

0:55:02.320 --> 0:55:05.719
<v Speaker 1>history and thirty seconds ago, let's go, let's do it. Well,

0:55:05.760 --> 0:55:08.359
<v Speaker 1>it's it's actually taking this idea of why is it

0:55:08.400 --> 0:55:11.200
<v Speaker 1>that small companies seem to be better at embracing new

0:55:11.239 --> 0:55:14.960
<v Speaker 1>ideas and large companies reject them, and that as you

0:55:15.000 --> 0:55:16.799
<v Speaker 1>read in the book, it's about this idea of a

0:55:16.800 --> 0:55:19.080
<v Speaker 1>phase transition and then what you can do about it

0:55:19.120 --> 0:55:21.680
<v Speaker 1>once you understand it. But let's take that idea of

0:55:21.719 --> 0:55:25.960
<v Speaker 1>metal level. So if you look for about a millennium,

0:55:26.000 --> 0:55:29.160
<v Speaker 1>not one generation or two generations, but about a thousand years,

0:55:29.600 --> 0:55:34.000
<v Speaker 1>China and India dominated the world in the early science

0:55:34.000 --> 0:55:36.880
<v Speaker 1>and technology, paper and printing was invented in China. You

0:55:36.960 --> 0:55:40.719
<v Speaker 1>had the compass and the gunpowder, you had the currency systems,

0:55:40.760 --> 0:55:45.400
<v Speaker 1>you had advanced mining, advanced drilling, advanced irrigation. There was

0:55:45.680 --> 0:55:49.719
<v Speaker 1>no competition. I mean, China, India was fifty more than

0:55:49.719 --> 0:55:53.000
<v Speaker 1>fifty percent of the world GDP. Britain for example, was

0:55:53.080 --> 0:55:57.160
<v Speaker 1>less than half a percent. And we were talking between

0:55:57.160 --> 0:56:00.239
<v Speaker 1>the middle of the yeah, about five to about between

0:56:00.320 --> 0:56:04.960
<v Speaker 1>hundred thousand years at the time. You know, early science

0:56:04.960 --> 0:56:08.120
<v Speaker 1>and astronomy in the Islamic Empire far exceed between the

0:56:08.200 --> 0:56:12.520
<v Speaker 1>ninth and thirteenth century, far exceeded anything in Western Europe.

0:56:12.640 --> 0:56:17.359
<v Speaker 1>The most widely used medical textbook in Western Europe for

0:56:17.520 --> 0:56:22.480
<v Speaker 1>seven hundred years was by Ibn Sina an Islamic medical scholar,

0:56:22.640 --> 0:56:26.000
<v Speaker 1>a scientist and medical scholar. And imagine today using a

0:56:26.040 --> 0:56:29.200
<v Speaker 1>book for seven years it's already or seventy years. There's

0:56:29.200 --> 0:56:33.080
<v Speaker 1>no way you would use a textbook seven hundred years

0:56:33.440 --> 0:56:38.000
<v Speaker 1>Islamic science and astronomy and technology. The mathematics that Copernicus used,

0:56:38.200 --> 0:56:40.799
<v Speaker 1>much of the ideas that he based what he did

0:56:41.040 --> 0:56:46.399
<v Speaker 1>on came from India, from Islamic Empire, from China. So

0:56:46.480 --> 0:56:51.680
<v Speaker 1>why English, these tiny little countries in Western Europe or

0:56:51.719 --> 0:56:55.400
<v Speaker 1>like the backwater China and India were dominating the world

0:56:55.440 --> 0:56:59.640
<v Speaker 1>and everything that matters. So why Well, what I talked

0:56:59.640 --> 0:57:02.799
<v Speaker 1>about there is why China, Islam and India were like

0:57:02.840 --> 0:57:05.319
<v Speaker 1>the Mark Fiser Novartis of their day. They were the

0:57:05.520 --> 0:57:09.680
<v Speaker 1>dominant global empires. They were great like Laurel. Large companies

0:57:09.880 --> 0:57:14.640
<v Speaker 1>tend to be at franchises, building the Great Wall, building

0:57:14.640 --> 0:57:19.400
<v Speaker 1>the Great Canal system, irrigating hundreds of millions of square miles,

0:57:19.680 --> 0:57:23.800
<v Speaker 1>building the taj Mahal, giant franchises, but they were not

0:57:23.840 --> 0:57:28.120
<v Speaker 1>good at nurturing loon shots. They were not good. They

0:57:28.280 --> 0:57:33.160
<v Speaker 1>About six centuries before Copernicus, san Teco, Brachi and Newton,

0:57:33.640 --> 0:57:37.680
<v Speaker 1>there was a couple of scientists in Northern Sung dynasty

0:57:37.800 --> 0:57:42.320
<v Speaker 1>in China. They came up with brilliant ideas about astronomy,

0:57:42.360 --> 0:57:44.960
<v Speaker 1>and they were really headed in that direction, and they

0:57:45.000 --> 0:57:47.320
<v Speaker 1>were right on the cusp. You could argue of the

0:57:47.400 --> 0:57:52.200
<v Speaker 1>scientific revolution happening in China five d six hundred years

0:57:52.240 --> 0:57:56.480
<v Speaker 1>before seventeenth century Western Europe. But there was an emperor

0:57:57.640 --> 0:58:00.280
<v Speaker 1>and they and he quashed that idea after a few years.

0:58:00.280 --> 0:58:02.400
<v Speaker 1>He said he didn't like it. He was the Moses

0:58:02.840 --> 0:58:05.680
<v Speaker 1>with his staff, saying, not that idea, this whole thing

0:58:05.720 --> 0:58:08.240
<v Speaker 1>about how the planets move. Let's move on to something

0:58:08.280 --> 0:58:12.400
<v Speaker 1>that's boring. Whereas in Western Europe, Western Europe was like

0:58:12.440 --> 0:58:15.880
<v Speaker 1>the tiny teeming market of biotechs. If China is Slam

0:58:15.920 --> 0:58:18.520
<v Speaker 1>in India were the Mark Fiser Novartis. These were the

0:58:18.640 --> 0:58:22.840
<v Speaker 1>hundreds of little biotechs in Boston or San Francisco, each

0:58:22.880 --> 0:58:24.960
<v Speaker 1>of whom has some crazy idea and most of them fail.

0:58:25.720 --> 0:58:28.720
<v Speaker 1>Nine out of ten fail. But here's a crazy idea.

0:58:28.920 --> 0:58:32.200
<v Speaker 1>The Earth goes around the Sun. When anybody on the

0:58:32.200 --> 0:58:34.560
<v Speaker 1>planet for two thousand years could see obviously the Sun

0:58:34.640 --> 0:58:37.040
<v Speaker 1>is going around us, the planets are going around us,

0:58:37.400 --> 0:58:40.400
<v Speaker 1>the stars are going around us. And Copernic has kind

0:58:40.400 --> 0:58:42.720
<v Speaker 1>of switched it around, and he wasn't the first that

0:58:42.880 --> 0:58:45.640
<v Speaker 1>that idea had been floated around for two thousand years.

0:58:45.680 --> 0:58:48.320
<v Speaker 1>He made it a little more mathematical, borrowing some science

0:58:48.360 --> 0:58:54.120
<v Speaker 1>from Islamic astronomers, and that idea was actually quashed by

0:58:54.440 --> 0:58:56.560
<v Speaker 1>for about seven year eighty years, everybody said, well, that's

0:58:56.560 --> 0:58:59.200
<v Speaker 1>obviously a deiotic If the Earth is spinning on its

0:58:59.240 --> 0:59:03.560
<v Speaker 1>axis so fast, why aren't birds flung from their nests.

0:59:03.920 --> 0:59:06.840
<v Speaker 1>This is stupid. It's a crazy idea, just like Facebook

0:59:06.880 --> 0:59:08.920
<v Speaker 1>was a crazy idea. Google was a crazy idea was

0:59:08.920 --> 0:59:12.920
<v Speaker 1>at But what happened is because you had hundreds hundreds

0:59:12.960 --> 0:59:16.240
<v Speaker 1>of these tiny little nation states. When Tycho Brahi about

0:59:16.280 --> 0:59:18.720
<v Speaker 1>fifty sixty years later, said let me measure this thing.

0:59:18.880 --> 0:59:21.440
<v Speaker 1>Let me see if I could. Obviously Copernicus is an idiot,

0:59:21.440 --> 0:59:24.160
<v Speaker 1>because we can all tell that the sun doesn't go,

0:59:24.240 --> 0:59:26.120
<v Speaker 1>but I have this other theory, and let me measure it.

0:59:26.160 --> 0:59:28.520
<v Speaker 1>And he started trying to measure it, and he was

0:59:28.520 --> 0:59:31.560
<v Speaker 1>working on it, and then he got fired. He got

0:59:31.560 --> 0:59:33.640
<v Speaker 1>fired because he was kind of a big, obnoxious ass,

0:59:33.680 --> 0:59:35.720
<v Speaker 1>and he had a little The King of Denmark had

0:59:35.720 --> 0:59:39.640
<v Speaker 1>given him this little little island and he was the

0:59:39.680 --> 0:59:41.520
<v Speaker 1>old king died. The young king took over and he said,

0:59:41.560 --> 0:59:43.160
<v Speaker 1>you come visit me. I'm the big shot, and the

0:59:43.200 --> 0:59:45.760
<v Speaker 1>young king is like, I'm writing your checks, you come

0:59:45.840 --> 0:59:48.840
<v Speaker 1>visit me. They got into this like pissing battle, and

0:59:48.880 --> 0:59:52.360
<v Speaker 1>he was fired. But that's just like a little company

0:59:52.360 --> 0:59:54.640
<v Speaker 1>where has the CEO has a battle with his board

0:59:54.680 --> 0:59:57.560
<v Speaker 1>of directors. So then he went and he took his

0:59:57.600 --> 0:59:59.800
<v Speaker 1>ideas and marched around all the little kings and looking

1:00:00.240 --> 1:00:04.520
<v Speaker 1>if Europe, and found one in Prague, Rudolph the second.

1:00:04.560 --> 1:00:06.400
<v Speaker 1>He said, yeah, I can knock yourself out. Go go

1:00:06.520 --> 1:00:10.920
<v Speaker 1>build another another, another observatory. He brought the young Kepler

1:00:11.000 --> 1:00:14.560
<v Speaker 1>there and that's where they discovered that what we've been

1:00:14.600 --> 1:00:17.640
<v Speaker 1>saying for two thousand years was wrong. The planets don't

1:00:17.640 --> 1:00:20.680
<v Speaker 1>move in circles. They move in this very different way.

1:00:20.800 --> 1:00:23.600
<v Speaker 1>And that was, in some ways the spark when you

1:00:23.680 --> 1:00:26.600
<v Speaker 1>throw away what everybody know to be true for two

1:00:26.640 --> 1:00:30.840
<v Speaker 1>thousand years, that heavenly bodies always move in circles. They

1:00:30.840 --> 1:00:34.640
<v Speaker 1>move in these things called ellipses. And nobody saw that.

1:00:35.480 --> 1:00:38.560
<v Speaker 1>And Kepler and many others began saying, well, if we've

1:00:38.600 --> 1:00:41.840
<v Speaker 1>been wrong about that, maybe there's something else maybe there's

1:00:41.880 --> 1:00:45.200
<v Speaker 1>this thing called laws of nature and they work, not

1:00:45.360 --> 1:00:49.240
<v Speaker 1>what religious authorities tell us or divine rulers tell us,

1:00:49.800 --> 1:00:52.720
<v Speaker 1>but maybe there are these fundamental things called laws of nature,

1:00:52.720 --> 1:00:54.600
<v Speaker 1>and maybe we need to just look at nature, and

1:00:54.640 --> 1:00:59.400
<v Speaker 1>maybe everybody could figure out. Anybody who can measure well

1:01:00.040 --> 1:01:03.320
<v Speaker 1>and can do experiments can figure out truth. It was

1:01:03.360 --> 1:01:08.600
<v Speaker 1>the beginning of the democratization of truth and that transformed

1:01:08.600 --> 1:01:11.800
<v Speaker 1>our species and the Enlightenment and and so forth. I'm

1:01:11.880 --> 1:01:18.320
<v Speaker 1>fascinated by um the idea that what Westerners think of

1:01:18.440 --> 1:01:21.560
<v Speaker 1>as the Dark Age, the Dark Ages from I don't know,

1:01:21.680 --> 1:01:26.760
<v Speaker 1>three hundred a d. Tod and something was really not

1:01:26.960 --> 1:01:29.600
<v Speaker 1>the Dark Ages for most of the world. Rest of

1:01:29.640 --> 1:01:32.480
<v Speaker 1>the world. It's just the Western perspective. Oh, this was

1:01:32.520 --> 1:01:35.200
<v Speaker 1>the Dark Ages, not in India, not in China now,

1:01:35.240 --> 1:01:38.320
<v Speaker 1>and not only that, we used so much of what

1:01:38.360 --> 1:01:42.640
<v Speaker 1>we used in advance was just the final icing on

1:01:42.680 --> 1:01:45.560
<v Speaker 1>the cake that had been built by China Islam in India.

1:01:46.400 --> 1:01:49.480
<v Speaker 1>That that's quite quite intriguing. Do do you miss physics

1:01:49.520 --> 1:01:51.360
<v Speaker 1>at all? You have your I think one of your

1:01:51.360 --> 1:01:55.600
<v Speaker 1>parents was an astrophysicist. Both were. Oh so, so let's

1:01:55.640 --> 1:01:58.360
<v Speaker 1>talk a little bit about astrophysics. Do you do you like?

1:01:58.440 --> 1:02:02.360
<v Speaker 1>What is Thanksgiving dinner commerce station at your home? Like? Uh?

1:02:02.760 --> 1:02:08.000
<v Speaker 1>Is that a regular um discussion of quasars and black

1:02:08.040 --> 1:02:15.360
<v Speaker 1>holes and the universal galactic constant? Or what? What's the conversation? Like?

1:02:16.480 --> 1:02:18.760
<v Speaker 1>It was about you know, I think what was different

1:02:18.760 --> 1:02:20.720
<v Speaker 1>and what we got, me and my brother and sister

1:02:20.760 --> 1:02:26.600
<v Speaker 1>got out of having parents who are in science is curiosity.

1:02:26.640 --> 1:02:33.360
<v Speaker 1>Because what drives scientists is curiosity about how the world

1:02:33.440 --> 1:02:37.680
<v Speaker 1>works and asking questions. And so that's what our kind

1:02:37.680 --> 1:02:40.320
<v Speaker 1>of home life was like. Was about asking good questions.

1:02:40.320 --> 1:02:42.360
<v Speaker 1>And it wasn't so much about what do you know?

1:02:42.520 --> 1:02:44.920
<v Speaker 1>What did you learn? But it was about did you

1:02:44.960 --> 1:02:47.840
<v Speaker 1>ask any good questions? And that actually turns out to

1:02:47.880 --> 1:02:53.120
<v Speaker 1>be an incredibly important and valuable lesson that I took

1:02:53.160 --> 1:02:54.680
<v Speaker 1>for many years. I didn't you know that all this

1:02:54.720 --> 1:02:58.280
<v Speaker 1>stuff about follow your passion, I never really understand. I

1:02:58.320 --> 1:03:02.000
<v Speaker 1>love banana pudding, but I don't fall not going for

1:03:02.040 --> 1:03:05.040
<v Speaker 1>a career in banana. No, that's it's a passion for me.

1:03:05.080 --> 1:03:08.640
<v Speaker 1>But I don't follow banana pudding. But I do follow

1:03:08.640 --> 1:03:13.120
<v Speaker 1>my curiosity. So when I sort of plateaued in physics

1:03:13.120 --> 1:03:15.320
<v Speaker 1>that my curiosity wasn't there the way it was when

1:03:15.320 --> 1:03:17.480
<v Speaker 1>I was first started. Then I made a switch and

1:03:17.480 --> 1:03:20.400
<v Speaker 1>when my curiosity plateau about how big businesses work and

1:03:20.400 --> 1:03:23.120
<v Speaker 1>are structured from the consulting world, and I went and

1:03:23.120 --> 1:03:26.760
<v Speaker 1>started a company. So I kept following my curiosity. You know,

1:03:26.800 --> 1:03:28.160
<v Speaker 1>how do you write a book? How do you tell

1:03:28.240 --> 1:03:31.040
<v Speaker 1>stories that bridge together PanAm and James Bond and why

1:03:31.040 --> 1:03:34.240
<v Speaker 1>the world speaks English? With this one theme that seems

1:03:34.280 --> 1:03:36.600
<v Speaker 1>really difficult? But how do other you know, how do

1:03:36.640 --> 1:03:40.040
<v Speaker 1>you do that? I'm really curious, and so I just

1:03:40.120 --> 1:03:43.000
<v Speaker 1>kept following my curiosity. So what you get from that

1:03:43.160 --> 1:03:44.920
<v Speaker 1>is wonderful and I hope to pass on to my

1:03:45.000 --> 1:03:50.200
<v Speaker 1>children some day. Is a passion for asking good questions.

1:03:50.720 --> 1:03:54.480
<v Speaker 1>And I wish more people would ask good questions. Speaking

1:03:54.600 --> 1:03:58.080
<v Speaker 1>of good questions, before I get to my favorite ones,

1:03:58.160 --> 1:03:59.760
<v Speaker 1>I don't I don't have you all day. But there

1:03:59.800 --> 1:04:04.640
<v Speaker 1>were one or two questions I missed um during the

1:04:04.680 --> 1:04:07.400
<v Speaker 1>broadcast portion, and let me see what I want to

1:04:07.400 --> 1:04:12.160
<v Speaker 1>get to, oh um, President Obama's Council of Science Advisors

1:04:12.640 --> 1:04:16.080
<v Speaker 1>on the National Future of National Research. You served on that.

1:04:16.480 --> 1:04:20.600
<v Speaker 1>What was that experience like? Well, that actually was the

1:04:20.640 --> 1:04:23.640
<v Speaker 1>spark for the research. It became this book because when

1:04:23.680 --> 1:04:26.360
<v Speaker 1>I was called President Obama. I think like to have

1:04:26.400 --> 1:04:28.160
<v Speaker 1>a lot of academic There were a lot of very

1:04:28.320 --> 1:04:32.120
<v Speaker 1>august academics. They are very impressive backgrounds, and I think

1:04:32.160 --> 1:04:35.160
<v Speaker 1>at some point they realized they didn't have someone in

1:04:35.160 --> 1:04:38.920
<v Speaker 1>the business world, especially in the startup innovation biomedical. And

1:04:39.280 --> 1:04:41.800
<v Speaker 1>one of the people there had you know, knew me

1:04:41.880 --> 1:04:43.920
<v Speaker 1>from when I was a student, and so called me

1:04:44.000 --> 1:04:45.760
<v Speaker 1>up and said, I hear you do something in this

1:04:45.840 --> 1:04:48.440
<v Speaker 1>bio world, whatever that is. Could you come on you

1:04:48.480 --> 1:04:50.880
<v Speaker 1>have any interest. I was like, sures, I'm But when

1:04:50.920 --> 1:04:55.320
<v Speaker 1>I got there, the chairman said, there was a small

1:04:55.360 --> 1:04:57.640
<v Speaker 1>group of us that were selected to work on this

1:04:57.680 --> 1:05:00.400
<v Speaker 1>project on the future of national research. We've had these

1:05:00.480 --> 1:05:03.680
<v Speaker 1>national research labs for seventy years, which the next seven

1:05:03.880 --> 1:05:07.000
<v Speaker 1>years look like. And he stood up and he said,

1:05:07.080 --> 1:05:10.320
<v Speaker 1>your job is to write the next generation of the

1:05:10.360 --> 1:05:13.680
<v Speaker 1>van ever Bush Report. What should the future look like?

1:05:14.640 --> 1:05:18.440
<v Speaker 1>And I remember thinking I have no idea who van

1:05:18.480 --> 1:05:20.880
<v Speaker 1>ever bushes or what his report was. You know, I

1:05:20.880 --> 1:05:22.440
<v Speaker 1>was trying to run a public company I didn't have

1:05:22.440 --> 1:05:24.640
<v Speaker 1>I wasn't doing a lot of science policy reading or

1:05:24.760 --> 1:05:28.160
<v Speaker 1>in history. And I remember my first reaction was probably

1:05:28.200 --> 1:05:31.480
<v Speaker 1>like a lot of people's m how do I get

1:05:31.480 --> 1:05:34.680
<v Speaker 1>out of this assignment, because like, really, I'm really not

1:05:34.760 --> 1:05:36.480
<v Speaker 1>the right guy for this job because I have no

1:05:36.560 --> 1:05:38.880
<v Speaker 1>idea what this guy is talking about, and kind of

1:05:38.880 --> 1:05:41.800
<v Speaker 1>maybe I can go back to the real world and uh.

1:05:42.120 --> 1:05:44.240
<v Speaker 1>But then the more I started reading about it, I

1:05:44.320 --> 1:05:46.360
<v Speaker 1>was fascinating. He took people talk about, oh, it's hard

1:05:46.360 --> 1:05:49.520
<v Speaker 1>to innovate when you're large. Well, van ever, Bush was

1:05:49.520 --> 1:05:52.840
<v Speaker 1>faced with a two million person organization and he created

1:05:52.880 --> 1:05:58.440
<v Speaker 1>this astonishing system for innovating incredibly fast that played an

1:05:58.480 --> 1:06:02.200
<v Speaker 1>incredibly important role in Second World War and the future

1:06:02.240 --> 1:06:05.680
<v Speaker 1>of the United States. How did he do it? Why?

1:06:05.680 --> 1:06:08.280
<v Speaker 1>Why did it work? What did he understand? And I

1:06:08.360 --> 1:06:10.320
<v Speaker 1>just got more and more curious about coming back to

1:06:10.360 --> 1:06:13.400
<v Speaker 1>asking questions, why did it work so well? How did

1:06:13.400 --> 1:06:15.240
<v Speaker 1>he do it? What insights did he have? And I've

1:06:15.280 --> 1:06:17.320
<v Speaker 1>had The more I read about him, the more I

1:06:17.320 --> 1:06:19.560
<v Speaker 1>found out that there were all these lessons that he

1:06:19.600 --> 1:06:22.360
<v Speaker 1>had picked up over the years that were really applicable

1:06:22.400 --> 1:06:24.840
<v Speaker 1>to the business world and private sector, not just the

1:06:24.840 --> 1:06:28.480
<v Speaker 1>public sector, and nobody had really gone there. And you

1:06:28.560 --> 1:06:34.040
<v Speaker 1>give some credit to FDR for basically recognizing that Bush

1:06:34.160 --> 1:06:37.960
<v Speaker 1>had correctly diagnosed the problem with the Pentagon. I don't

1:06:37.960 --> 1:06:40.720
<v Speaker 1>even know what was closed the War Department then uh

1:06:40.800 --> 1:06:44.919
<v Speaker 1>and had some solutions to bridge that gap. I don't

1:06:44.920 --> 1:06:47.120
<v Speaker 1>know a lot of presidents that would have been as

1:06:47.200 --> 1:06:51.840
<v Speaker 1>insightful as that pre war time president. It was a

1:06:51.880 --> 1:06:53.760
<v Speaker 1>ten minute meeting and a Bush was at the time

1:06:53.880 --> 1:06:55.840
<v Speaker 1>dean of engineering at m i T. Was a provost,

1:06:55.840 --> 1:06:57.080
<v Speaker 1>He was a number two at m i T to

1:06:57.080 --> 1:06:58.600
<v Speaker 1>help turn m I T. Was it kind of an

1:06:58.680 --> 1:07:01.600
<v Speaker 1>organizational genius. He had turn m i T from a

1:07:01.600 --> 1:07:04.840
<v Speaker 1>average university into the leading technology university in the country

1:07:04.840 --> 1:07:07.480
<v Speaker 1>and then eventually the world. But he saw the writing

1:07:07.480 --> 1:07:09.480
<v Speaker 1>on the wall. He saw from all the fleeing Jewish

1:07:09.560 --> 1:07:12.720
<v Speaker 1>refugees from Nazi Germany that they were far ahead of

1:07:12.800 --> 1:07:17.080
<v Speaker 1>us in critical technologies. In yeah. Well, he and several

1:07:17.080 --> 1:07:23.400
<v Speaker 1>others were hearing this from the Jewish refugees, and he understood.

1:07:23.400 --> 1:07:26.000
<v Speaker 1>He had worked with the military, he understood that we

1:07:26.000 --> 1:07:28.720
<v Speaker 1>were far behind, and so he quit his job as

1:07:28.760 --> 1:07:32.720
<v Speaker 1>a tenured professor, moved to Washington, talked his way into

1:07:32.720 --> 1:07:35.040
<v Speaker 1>a ten minute meeting with FDR, and he told FDR

1:07:36.360 --> 1:07:38.440
<v Speaker 1>there's a war coming and we're gonna lose because the

1:07:38.560 --> 1:07:40.919
<v Speaker 1>army and the Navy will never catch up in time.

1:07:41.560 --> 1:07:43.960
<v Speaker 1>And he gave him a proposal, three short bullets. I

1:07:43.960 --> 1:07:47.160
<v Speaker 1>want you to authorize a new group inside the federal

1:07:47.200 --> 1:07:49.120
<v Speaker 1>government that will report only to me, and I will

1:07:49.160 --> 1:07:52.080
<v Speaker 1>report only to you, and I will mobilize the nation's

1:07:52.080 --> 1:07:54.760
<v Speaker 1>scientists for war. It was a ten minute meeting. If

1:07:54.840 --> 1:07:57.080
<v Speaker 1>DR read it, looked him up and down, signed it. Okay,

1:07:57.120 --> 1:08:00.920
<v Speaker 1>FDR turned around, got to work. That's astonishing, just astonishing.

1:08:00.960 --> 1:08:03.960
<v Speaker 1>People have no idea how close we really came to

1:08:04.040 --> 1:08:06.480
<v Speaker 1>losing World War two, and how close we came to

1:08:06.600 --> 1:08:10.080
<v Speaker 1>have completely different world map. And and if you take

1:08:10.120 --> 1:08:12.760
<v Speaker 1>twenty popular histories of the Second World War, you might

1:08:12.760 --> 1:08:14.840
<v Speaker 1>find van for Bush's name in one or two of them.

1:08:14.880 --> 1:08:17.680
<v Speaker 1>That's amazing. So I don't have you all day. I

1:08:17.720 --> 1:08:20.599
<v Speaker 1>want to get to some of my favorite questions I

1:08:20.680 --> 1:08:24.080
<v Speaker 1>ask all of my guests. I find these are revealing

1:08:24.280 --> 1:08:28.560
<v Speaker 1>of who they are and what we don't know about them. Um,

1:08:28.600 --> 1:08:31.800
<v Speaker 1>what are you streaming, watching listening to? Tell us about

1:08:31.880 --> 1:08:34.759
<v Speaker 1>podcasts or Netflix? What do you what are you enjoying

1:08:34.800 --> 1:08:38.560
<v Speaker 1>these days? Well, my wife and I actually really loved Homeland,

1:08:38.920 --> 1:08:42.320
<v Speaker 1>Homeland and the Americans, and I think if I have

1:08:42.320 --> 1:08:45.559
<v Speaker 1>a guilty pleasure probably be that new Sherlock Holmes one

1:08:45.600 --> 1:08:47.880
<v Speaker 1>with Benedict cover Batch. It's a lot of fun. I

1:08:47.880 --> 1:08:50.880
<v Speaker 1>haven't gotten to that. If you like um Homeland, do

1:08:50.920 --> 1:08:56.880
<v Speaker 1>you ever watched Fouda so it's an Israeli security group.

1:08:57.520 --> 1:08:59.559
<v Speaker 1>Do not watch it before you go to bed because

1:08:59.640 --> 1:09:03.360
<v Speaker 1>it is so gripping f A U d A so

1:09:03.439 --> 1:09:06.800
<v Speaker 1>gripping and so exciting, Like when you're done, you're like,

1:09:08.240 --> 1:09:12.360
<v Speaker 1>So it's very much a challenging thing to watch. And

1:09:12.400 --> 1:09:15.920
<v Speaker 1>then Jack Ryan is is really worth checking out. It's

1:09:15.920 --> 1:09:18.320
<v Speaker 1>so funny because I spent we were talking before I

1:09:18.360 --> 1:09:21.120
<v Speaker 1>spent a while at the CIA, and I remember asking them,

1:09:21.520 --> 1:09:23.320
<v Speaker 1>I said, to go, like his Tom Crui is gonna

1:09:23.320 --> 1:09:25.720
<v Speaker 1>come jumping down here from somewhere. Yeah, it's really fun.

1:09:26.240 --> 1:09:29.280
<v Speaker 1>But I remember asking them about do you guys watch

1:09:29.320 --> 1:09:31.800
<v Speaker 1>any of these shows? And they were big fans of

1:09:32.120 --> 1:09:34.479
<v Speaker 1>The people I spoke to were pretty big fans of Homeland,

1:09:34.560 --> 1:09:38.240
<v Speaker 1>but the Jack Ryan They're like, yeah, it's just not well,

1:09:38.479 --> 1:09:41.000
<v Speaker 1>you know, any of the Tom Clancy stuff, the Cold

1:09:41.120 --> 1:09:44.360
<v Speaker 1>War things that was his forte. Everybody has kind of

1:09:44.439 --> 1:09:46.439
<v Speaker 1>moved on and it's a little bit of a Cold

1:09:46.520 --> 1:09:50.040
<v Speaker 1>War story in the modern era. So it it may

1:09:50.080 --> 1:09:52.200
<v Speaker 1>not be their cup of tea, but everybody in it

1:09:52.360 --> 1:09:55.599
<v Speaker 1>is really interesting. Tell us some tell us the most

1:09:55.680 --> 1:10:01.000
<v Speaker 1>important thing people don't know about Sofia bicol. Wow, I

1:10:01.080 --> 1:10:03.240
<v Speaker 1>don't even know where to I guess you know. When

1:10:03.240 --> 1:10:06.519
<v Speaker 1>I was in college, I had this dream. A buddy

1:10:06.520 --> 1:10:08.360
<v Speaker 1>of mine and I had this dream that we would

1:10:08.439 --> 1:10:11.800
<v Speaker 1>ride motorcycles across the country. And then when um, when

1:10:11.840 --> 1:10:13.879
<v Speaker 1>I got out of call, of course I was never happening.

1:10:14.000 --> 1:10:16.599
<v Speaker 1>Do you ride at all? So yeah, when as soon

1:10:16.600 --> 1:10:19.559
<v Speaker 1>as I graduated and moved to the Bay Area, one

1:10:19.560 --> 1:10:21.560
<v Speaker 1>of the first things I did was bought a motorcycle,

1:10:21.720 --> 1:10:23.800
<v Speaker 1>and I spent much of that ten years at the

1:10:23.880 --> 1:10:25.840
<v Speaker 1>time that I was in San Francisco Bay Area on

1:10:25.880 --> 1:10:28.800
<v Speaker 1>the bike. So I love to ride. You you can't

1:10:28.880 --> 1:10:33.160
<v Speaker 1>ride around here. When I moved to New York uh

1:10:34.680 --> 1:10:36.519
<v Speaker 1>years ago, I sold the bike. At that when I

1:10:36.600 --> 1:10:39.800
<v Speaker 1>first started, I was an idiot, like any of course something.

1:10:40.120 --> 1:10:43.400
<v Speaker 1>I remember that there was no helmet law back then,

1:10:44.120 --> 1:10:47.840
<v Speaker 1>But that's important because there's a shortage of organs and

1:10:48.120 --> 1:10:51.320
<v Speaker 1>the lack of helmet law. States with no helmets don't

1:10:51.360 --> 1:10:53.360
<v Speaker 1>have a backup. If you want to do good for

1:10:53.439 --> 1:10:55.880
<v Speaker 1>the world and don't at your organs, don't wear a helmet.

1:10:56.160 --> 1:11:00.880
<v Speaker 1>It's because you basically have a nicely preserved body. That's right,

1:11:02.360 --> 1:11:07.280
<v Speaker 1>it's k or it just goes straight to the hospital,

1:11:07.320 --> 1:11:09.599
<v Speaker 1>skip the motorcycle and say cut cut off my head.

1:11:10.520 --> 1:11:12.360
<v Speaker 1>But I actually I remember one day going out. I

1:11:12.479 --> 1:11:14.640
<v Speaker 1>was living in Palo Alto and East Palo Alto at

1:11:14.680 --> 1:11:16.720
<v Speaker 1>the time. People I don't know this, but it was

1:11:16.760 --> 1:11:19.160
<v Speaker 1>like the murder capital of the United have like the

1:11:19.240 --> 1:11:21.400
<v Speaker 1>wealthiest group and then you have like the murder capital.

1:11:21.840 --> 1:11:23.320
<v Speaker 1>And I remember I had to buy a helmet. I

1:11:23.360 --> 1:11:25.960
<v Speaker 1>remember going, you know, looked into classified I don't even

1:11:26.000 --> 1:11:27.840
<v Speaker 1>know if there was a Craigslist back then, and I

1:11:27.960 --> 1:11:30.880
<v Speaker 1>found this guy in East Palo Alto and I remember

1:11:31.000 --> 1:11:33.120
<v Speaker 1>driving over there and said, oh yeah. It was like

1:11:33.240 --> 1:11:35.720
<v Speaker 1>this Hell's Angel guy with a giant gud and the

1:11:36.040 --> 1:11:39.200
<v Speaker 1>huge beard and the tattoos. And I was like, yeah, man,

1:11:39.280 --> 1:11:41.120
<v Speaker 1>this sucks. I have to buy a helmet, isn't it

1:11:41.160 --> 1:11:43.960
<v Speaker 1>really doesn't really suck? And he just looked at me

1:11:44.000 --> 1:11:48.160
<v Speaker 1>and said, you're an idiot. Really, he said, you're an idiot.

1:11:48.200 --> 1:11:50.120
<v Speaker 1>Do you know how many friends I've lost because they

1:11:50.160 --> 1:11:53.280
<v Speaker 1>didn't wear helmets? And you could. We could survive a

1:11:53.360 --> 1:11:57.360
<v Speaker 1>fall with a helmet pretty sometimes yeah, assuming it's you know,

1:11:57.479 --> 1:11:59.320
<v Speaker 1>you're not going a hundred miles, but it was. I

1:11:59.439 --> 1:12:02.280
<v Speaker 1>was an idiot it and anybody who like you say,

1:12:02.560 --> 1:12:05.280
<v Speaker 1>when the Hell's angels say you're taking too much risk,

1:12:05.360 --> 1:12:07.439
<v Speaker 1>you need to you need to head yourself a little

1:12:07.439 --> 1:12:10.200
<v Speaker 1>bit with a helmet. You gotta pay attention. Um, So,

1:12:10.280 --> 1:12:12.680
<v Speaker 1>who are your early mentors who affected the way you

1:12:12.880 --> 1:12:20.280
<v Speaker 1>look at the world of innovation and franchise and managing institutions. Well,

1:12:20.280 --> 1:12:21.760
<v Speaker 1>I think when I was really honest with my father,

1:12:21.920 --> 1:12:25.760
<v Speaker 1>he was just not only an impressive scientist and a

1:12:26.200 --> 1:12:28.920
<v Speaker 1>real believer in a bigger purpose which is kind of

1:12:28.920 --> 1:12:30.840
<v Speaker 1>the search for truth and asking questions, but it was

1:12:30.880 --> 1:12:35.080
<v Speaker 1>also incredibly impressive and motivating people. I think when I

1:12:35.120 --> 1:12:39.040
<v Speaker 1>got to Stanford there was a scientist named Lenny Suskin

1:12:39.080 --> 1:12:41.280
<v Speaker 1>who was like a disciple of Richard Feynman. He had

1:12:41.320 --> 1:12:45.400
<v Speaker 1>this awesome style of really figure everything out for yourself.

1:12:45.520 --> 1:12:47.559
<v Speaker 1>Like he said to me, Sophia, never want to see

1:12:47.600 --> 1:12:51.200
<v Speaker 1>you in a library, really, And that's what Dick Feynman

1:12:51.280 --> 1:12:54.160
<v Speaker 1>had told him. And it's when you have a problem

1:12:54.240 --> 1:12:56.519
<v Speaker 1>that's sort of like underlying this book I came into

1:12:56.920 --> 1:12:58.800
<v Speaker 1>you know, there's two hundred years of people thinking and

1:12:58.840 --> 1:13:02.240
<v Speaker 1>writing about organization, and I just came from a completely

1:13:02.320 --> 1:13:05.760
<v Speaker 1>different angle. And in part that's due to just think

1:13:05.800 --> 1:13:08.400
<v Speaker 1>about things for yourself. Try to come up. Don't read.

1:13:08.920 --> 1:13:12.439
<v Speaker 1>Actually the opposite, don't read and absorb what everybody tells

1:13:12.479 --> 1:13:14.920
<v Speaker 1>you is to try to think of things from first

1:13:14.960 --> 1:13:19.200
<v Speaker 1>principles in the business world, probably in your world. I

1:13:19.640 --> 1:13:22.840
<v Speaker 1>one of my early board members was a guy named

1:13:22.880 --> 1:13:27.679
<v Speaker 1>Bruce Kavner, I know the name, ran a very successful

1:13:27.760 --> 1:13:30.679
<v Speaker 1>hedge fund called Caxton and he was a very deep,

1:13:31.120 --> 1:13:36.320
<v Speaker 1>thoughtful thinker, and he, you know, he said little, but

1:13:36.479 --> 1:13:39.320
<v Speaker 1>the little that he said was very thoughtful that would

1:13:39.920 --> 1:13:44.519
<v Speaker 1>help you rethink the strategy, how players are acting in

1:13:44.560 --> 1:13:48.400
<v Speaker 1>the world around you, strategy, competition, and so I got

1:13:48.400 --> 1:13:50.599
<v Speaker 1>a lot of useful stuff from him as well, quite

1:13:50.680 --> 1:13:53.439
<v Speaker 1>quite interesting. Let's talk about books. What are some of

1:13:53.479 --> 1:13:55.439
<v Speaker 1>your favorite books? What are you reading? What do you

1:13:55.600 --> 1:13:59.200
<v Speaker 1>recommend to people? Oh? My god, there's so many. By

1:13:59.240 --> 1:14:01.720
<v Speaker 1>the way, this is the favorite question. I get more

1:14:01.760 --> 1:14:07.000
<v Speaker 1>emails about this question than anything else. Many got it. Well, Firstly,

1:14:07.040 --> 1:14:10.040
<v Speaker 1>I love biographies and I read so many biographies. But

1:14:10.120 --> 1:14:13.960
<v Speaker 1>there's there's one. When I was writing that book, I

1:14:14.120 --> 1:14:15.479
<v Speaker 1>was sort of three years in a cave and I

1:14:15.600 --> 1:14:17.760
<v Speaker 1>was just there's so many histories I had to learn,

1:14:17.800 --> 1:14:20.760
<v Speaker 1>and so many industries. So I was really focused on

1:14:22.000 --> 1:14:25.080
<v Speaker 1>reading for that. There was only one author who made

1:14:25.120 --> 1:14:27.200
<v Speaker 1>me stop and like read for fun that had nothing

1:14:27.280 --> 1:14:30.640
<v Speaker 1>to do. His name is Scott Burke. He's a He

1:14:31.200 --> 1:14:34.760
<v Speaker 1>wrote this awesome book on Charles Lindberg, the best book

1:14:34.760 --> 1:14:37.280
<v Speaker 1>on Lindbergh, and it is such an incredible story because

1:14:37.320 --> 1:14:40.720
<v Speaker 1>Lindburgh there really hasn't been a hero, an American hero

1:14:40.920 --> 1:14:44.280
<v Speaker 1>like that in a century. People don't realize what a hero.

1:14:44.600 --> 1:14:47.679
<v Speaker 1>When he completed that voyage over the Atlantic. At the time,

1:14:47.760 --> 1:14:50.840
<v Speaker 1>flight was this crazy thing. People wouldn't weren't even taking

1:14:50.920 --> 1:14:53.519
<v Speaker 1>odds on his life because it was so bad, so

1:14:53.680 --> 1:14:56.479
<v Speaker 1>unlikely that this young kid would make it flying solo

1:14:56.520 --> 1:14:59.720
<v Speaker 1>across the Atlantic. People across the country were praying for him.

1:14:59.720 --> 1:15:02.080
<v Speaker 1>And when he came back, it's like a quarter million

1:15:02.240 --> 1:15:04.200
<v Speaker 1>stories about him. He went on a tour of the

1:15:04.320 --> 1:15:08.000
<v Speaker 1>United States, literally a third of the population not to

1:15:08.080 --> 1:15:12.439
<v Speaker 1>see him, and that's and it's this incredible arc because

1:15:12.479 --> 1:15:15.840
<v Speaker 1>he was more popular than FDR. He was this unbelievably

1:15:15.960 --> 1:15:23.320
<v Speaker 1>popular guy, and f DR felt threatened, and FDR orchestrated

1:15:23.360 --> 1:15:27.320
<v Speaker 1>this campaign against him that painted him as this Nazi sympathizer,

1:15:27.479 --> 1:15:31.640
<v Speaker 1>appeasement sympathizer, anti Semite even and it just was not

1:15:31.960 --> 1:15:34.680
<v Speaker 1>the case. But he was a very reserved guy and

1:15:34.720 --> 1:15:36.600
<v Speaker 1>he didn't fight back, and so he got kind of

1:15:36.680 --> 1:15:40.880
<v Speaker 1>tainted by a pretty orchestrated campaign against him. And just

1:15:41.120 --> 1:15:44.439
<v Speaker 1>and he went from the most famous guy in the country,

1:15:45.240 --> 1:15:48.720
<v Speaker 1>two people like you know, burning his books. It was

1:15:48.880 --> 1:15:50.920
<v Speaker 1>just an unbelievable up and down. And then he redeemed

1:15:50.960 --> 1:15:53.599
<v Speaker 1>himself in the Second World War. And just the life

1:15:53.680 --> 1:15:56.840
<v Speaker 1>story is an incredible story, and anything Scott and that

1:15:56.920 --> 1:16:01.000
<v Speaker 1>biographer is a beautiful writer and combines great storytelling with

1:16:01.720 --> 1:16:05.120
<v Speaker 1>very accurate history. So before I ask you about more

1:16:05.200 --> 1:16:09.160
<v Speaker 1>books you like biographies and obviously flying, did you read

1:16:09.200 --> 1:16:12.040
<v Speaker 1>the McCullough book on the Right Brothers. It's on my list,

1:16:12.120 --> 1:16:14.360
<v Speaker 1>but I haven't. It's it's I can't wait through, you can't,

1:16:14.479 --> 1:16:17.200
<v Speaker 1>can't can't recommend enough. What else are you reading? What

1:16:17.560 --> 1:16:20.600
<v Speaker 1>you know? Biographies? Um, I feel like I used to

1:16:20.640 --> 1:16:24.160
<v Speaker 1>play competitive tennis in the juniors. Yeah, I am very

1:16:24.320 --> 1:16:26.080
<v Speaker 1>late to the game of tennis. I picked it up

1:16:26.080 --> 1:16:29.200
<v Speaker 1>in my fifties and I find it a fascinating and

1:16:29.439 --> 1:16:32.520
<v Speaker 1>frustrating sports. I really enjoy it. Well. That an anecdote

1:16:32.560 --> 1:16:33.760
<v Speaker 1>there is there was a guy I don't know if

1:16:33.960 --> 1:16:36.720
<v Speaker 1>you know this name, but you know, when you're young

1:16:36.760 --> 1:16:38.880
<v Speaker 1>and the juniors, you often go around to tournaments with

1:16:39.200 --> 1:16:41.439
<v Speaker 1>there's somebody local and you're one of your dad's drives you.

1:16:41.560 --> 1:16:43.200
<v Speaker 1>So the guy would go around to tournaments with him

1:16:43.200 --> 1:16:45.320
<v Speaker 1>play all the time. Was with a guy named Lyle Menendez,

1:16:46.120 --> 1:16:51.200
<v Speaker 1>and he became famous later unfortunately for murdering his parents. Yeah,

1:16:51.280 --> 1:16:56.720
<v Speaker 1>so I began my life in crime with Eric. But

1:16:57.000 --> 1:16:59.479
<v Speaker 1>were you? Were you any good? I was ranked in

1:16:59.520 --> 1:17:02.680
<v Speaker 1>middle state really so, I mean Lyle was better, but

1:17:02.840 --> 1:17:06.840
<v Speaker 1>I was pretty good. Um, but I grew up in

1:17:06.880 --> 1:17:10.639
<v Speaker 1>sort of that. Andre Agassi Pete Sampras, the Andrea Agassi

1:17:10.720 --> 1:17:14.360
<v Speaker 1>biography open. It's like one of the best sports biographies.

1:17:14.920 --> 1:17:17.680
<v Speaker 1>It's I would never in a million years. Actually, you

1:17:17.720 --> 1:17:19.519
<v Speaker 1>know what it's funny is that Pete Sampras wrote a

1:17:19.520 --> 1:17:22.120
<v Speaker 1>biography first, and it was very good, especially if you

1:17:22.200 --> 1:17:24.720
<v Speaker 1>like tennis, because you know it's it's good. And then

1:17:25.200 --> 1:17:28.800
<v Speaker 1>Andrea Agassi comes out with his biography. Second, and he

1:17:28.920 --> 1:17:32.880
<v Speaker 1>wins like that hand he beats Pete Finally, finally, he

1:17:33.000 --> 1:17:36.400
<v Speaker 1>beats Pete off. It's a it's a it's not only

1:17:36.439 --> 1:17:38.479
<v Speaker 1>a sports story, and but it's also called all this

1:17:38.600 --> 1:17:40.960
<v Speaker 1>drama because he had this huge hatred of the sport

1:17:41.000 --> 1:17:42.680
<v Speaker 1>and a huge love of the sport that came from

1:17:42.720 --> 1:17:45.479
<v Speaker 1>his father. And then how he meets stephie Graff. It's

1:17:45.479 --> 1:17:50.080
<v Speaker 1>an incredible love story, the love story and sports story.

1:17:50.400 --> 1:17:53.840
<v Speaker 1>Give us one more book, one more book, one more book.

1:17:54.439 --> 1:17:58.519
<v Speaker 1>Let's see. There is a book that I like by

1:17:58.600 --> 1:18:02.479
<v Speaker 1>Gary caspar Off called about How Life Imitates Chess. It's

1:18:02.520 --> 1:18:06.000
<v Speaker 1>a small book, but cass profits fascinating guy. I mean,

1:18:06.040 --> 1:18:09.080
<v Speaker 1>really the longest reigning chess champion in history. And there

1:18:09.120 --> 1:18:12.639
<v Speaker 1>he kind of breaks down what it was about how

1:18:12.800 --> 1:18:16.240
<v Speaker 1>he approached the game that helped him become this, you know,

1:18:16.320 --> 1:18:20.040
<v Speaker 1>the longest reigning chess champion in history, and it was

1:18:20.120 --> 1:18:24.360
<v Speaker 1>some very interesting insights that actually I still apply to

1:18:24.520 --> 1:18:26.920
<v Speaker 1>this day, which is that he when he makes a

1:18:27.040 --> 1:18:29.840
<v Speaker 1>mistake or or loses a game, or even he wins

1:18:29.880 --> 1:18:32.479
<v Speaker 1>a game, he doesn't ask what was wrong with that move?

1:18:32.840 --> 1:18:35.200
<v Speaker 1>Why did you know? You know? Night to Bishop three

1:18:36.080 --> 1:18:38.280
<v Speaker 1>was good or bad? He has what was in my

1:18:38.479 --> 1:18:42.400
<v Speaker 1>mind that when I made that decision, What was my

1:18:42.560 --> 1:18:46.280
<v Speaker 1>decision making process by which I arrived at that conclusion,

1:18:46.320 --> 1:18:48.760
<v Speaker 1>and how should I improve my process. It's a little

1:18:48.800 --> 1:18:51.559
<v Speaker 1>like an investor, I think. You don't say you lose

1:18:51.600 --> 1:18:53.720
<v Speaker 1>money on an investment. You don't say, well, you know,

1:18:53.800 --> 1:18:56.120
<v Speaker 1>the balance sheet was this, or the p was that,

1:18:56.400 --> 1:18:57.800
<v Speaker 1>or the team was at and I should look at

1:18:58.080 --> 1:19:00.639
<v Speaker 1>you say how did I decide? What was I thinking

1:19:01.040 --> 1:19:05.080
<v Speaker 1>during that day? What are my mental checklists? And then

1:19:05.120 --> 1:19:08.160
<v Speaker 1>you go back and try to change your mental checklists,

1:19:08.600 --> 1:19:11.640
<v Speaker 1>so you gain much more than just the one understanding

1:19:11.680 --> 1:19:14.400
<v Speaker 1>of the one move. Basically comes down to keep asking

1:19:14.520 --> 1:19:18.599
<v Speaker 1>why why did you make that move? Always process versus results.

1:19:18.720 --> 1:19:21.559
<v Speaker 1>If you focus too much on resulting, as any Duke

1:19:21.800 --> 1:19:24.720
<v Speaker 1>called it and thinking and bets, you're drawing the wrong

1:19:24.800 --> 1:19:27.719
<v Speaker 1>conclusion as opposed to what process led to that result.

1:19:28.200 --> 1:19:32.400
<v Speaker 1>And in a very interesting and strategic way. Speaking of failure,

1:19:32.520 --> 1:19:34.519
<v Speaker 1>tell us about a time you failed and what you

1:19:34.680 --> 1:19:38.160
<v Speaker 1>learned from the experience. Oh, there was so many. I

1:19:38.200 --> 1:19:39.679
<v Speaker 1>mean I don't even know where to start. They could

1:19:39.680 --> 1:19:43.559
<v Speaker 1>be another hour. Um. In fact, when I first started

1:19:43.600 --> 1:19:46.800
<v Speaker 1>a company, My favorite question was going around to all

1:19:46.840 --> 1:19:50.120
<v Speaker 1>the successful people, any successful people that would take five

1:19:50.160 --> 1:19:51.640
<v Speaker 1>minutes to talk to me, and ask what do you

1:19:51.720 --> 1:19:56.080
<v Speaker 1>wish you'd done differently? And by the way, I asked

1:19:56.120 --> 1:19:59.360
<v Speaker 1>that question to everybody who we talked to about renovating

1:19:59.400 --> 1:20:02.479
<v Speaker 1>their kitchen, because we're about to start a kitchen renovation.

1:20:02.800 --> 1:20:06.160
<v Speaker 1>What what did you like about the process? What what

1:20:06.280 --> 1:20:08.960
<v Speaker 1>would you do differently? What mistakes did you make? And

1:20:09.080 --> 1:20:12.480
<v Speaker 1>I have found that that question is great for everything.

1:20:12.760 --> 1:20:15.200
<v Speaker 1>It's the best question. And I learned so much. And

1:20:15.800 --> 1:20:18.120
<v Speaker 1>one of my mistakes was not listening enough to what

1:20:18.200 --> 1:20:21.640
<v Speaker 1>I heard and uh, good advice ignored, you know, I mean,

1:20:21.680 --> 1:20:24.600
<v Speaker 1>there's there's there's two kinds of failures where you do

1:20:24.680 --> 1:20:26.920
<v Speaker 1>the right stuff but things don't work out. Like you

1:20:27.600 --> 1:20:30.160
<v Speaker 1>do all the right stuff about developing a drug, but

1:20:30.320 --> 1:20:34.000
<v Speaker 1>it just doesn't work and there's something fundamental about the technology.

1:20:34.120 --> 1:20:36.599
<v Speaker 1>That's a good failure. That's a failure, but it's very

1:20:36.640 --> 1:20:39.160
<v Speaker 1>depressing if you've spent years of your life or the

1:20:39.240 --> 1:20:40.920
<v Speaker 1>team and you had all these high hopes and these

1:20:41.120 --> 1:20:44.120
<v Speaker 1>it's it's it happens all the time, but still when

1:20:44.160 --> 1:20:46.479
<v Speaker 1>you go through that and it's you know, people are

1:20:46.560 --> 1:20:50.040
<v Speaker 1>crying their emotional because of all the promise that we

1:20:50.120 --> 1:20:52.439
<v Speaker 1>thought we could do for the world and then it

1:20:52.520 --> 1:20:55.920
<v Speaker 1>doesn't work. It's really and when you go through those

1:20:55.960 --> 1:20:59.000
<v Speaker 1>hard times. I had a terrific hr guy who was

1:20:59.040 --> 1:21:01.320
<v Speaker 1>a great advice are older than me, quite a bit older,

1:21:01.360 --> 1:21:04.439
<v Speaker 1>and he was a former actually professional football player. He

1:21:04.479 --> 1:21:07.519
<v Speaker 1>played for the Patriots in the NFL defensive back. So

1:21:07.600 --> 1:21:09.519
<v Speaker 1>he had this great way about I mean, was you know,

1:21:09.680 --> 1:21:11.880
<v Speaker 1>just tough, che feely enough to do the job well,

1:21:12.120 --> 1:21:14.600
<v Speaker 1>but not so much that you're like, come on, so

1:21:15.240 --> 1:21:17.960
<v Speaker 1>And one of the things in difficult times like that

1:21:19.080 --> 1:21:21.680
<v Speaker 1>and failures like that, that you know he coached me

1:21:21.760 --> 1:21:24.080
<v Speaker 1>on and coached all of us on, was how to

1:21:24.160 --> 1:21:27.680
<v Speaker 1>make sure you treat people with dignity and fairness and

1:21:27.800 --> 1:21:31.479
<v Speaker 1>how do you help them because relationships last longer than

1:21:31.760 --> 1:21:34.840
<v Speaker 1>any company or any project, and so the importance of

1:21:34.880 --> 1:21:40.040
<v Speaker 1>relationships and leading by relationships was incredibly powerful and the

1:21:40.479 --> 1:21:43.280
<v Speaker 1>lesson that I really should have understood better when I

1:21:43.439 --> 1:21:45.680
<v Speaker 1>was a young guy and asking people, you know all

1:21:45.720 --> 1:21:50.680
<v Speaker 1>these you know, successful people, Almost invariably the number one

1:21:50.720 --> 1:21:53.400
<v Speaker 1>answer I got about what do you wish you'd done differently?

1:21:53.439 --> 1:21:57.080
<v Speaker 1>When I talked to successful CEOs off off the record

1:21:58.400 --> 1:22:06.400
<v Speaker 1>was get rid of people faster, real hiring mistakes. I

1:22:06.560 --> 1:22:12.400
<v Speaker 1>was too slow to make a change anyone who's gott

1:22:12.400 --> 1:22:14.840
<v Speaker 1>into a large organization. As you you lead through your team,

1:22:14.920 --> 1:22:17.640
<v Speaker 1>you don't really so much. And if you're trying to

1:22:17.720 --> 1:22:20.120
<v Speaker 1>make individual decisions, you know it's going to be a

1:22:20.160 --> 1:22:22.800
<v Speaker 1>big problem. But you lead through the team that you assembled.

1:22:23.720 --> 1:22:26.960
<v Speaker 1>And almost everyone I talked to he said, I wish

1:22:27.000 --> 1:22:31.840
<v Speaker 1>I'd move more quickly on some and some bad members.

1:22:32.280 --> 1:22:35.960
<v Speaker 1>And uh, you know, ten or fifteen years later, I

1:22:36.120 --> 1:22:40.080
<v Speaker 1>was saying the same thing because my mistake was me

1:22:40.280 --> 1:22:42.320
<v Speaker 1>and some of the folks I worked. I was thinking like, oh,

1:22:42.360 --> 1:22:44.479
<v Speaker 1>we have this bad problem. We think we can fix it.

1:22:45.280 --> 1:22:47.960
<v Speaker 1>Sometimes you can't fix a problem. Sometimes you just need

1:22:48.040 --> 1:22:50.280
<v Speaker 1>to make a change. So what do you do when

1:22:50.479 --> 1:22:52.200
<v Speaker 1>for fun, when you're when you're not down in the

1:22:52.280 --> 1:22:54.479
<v Speaker 1>c I a telling them how to save the world.

1:22:54.920 --> 1:22:59.120
<v Speaker 1>What do you do for um to relax and kick back? Well?

1:22:59.200 --> 1:23:01.880
<v Speaker 1>I have Uh my wife is pretty cool. So we

1:23:02.000 --> 1:23:03.960
<v Speaker 1>got from long walks and we have two young kids.

1:23:04.000 --> 1:23:06.040
<v Speaker 1>We just I could just sit and watch them and

1:23:06.120 --> 1:23:08.800
<v Speaker 1>that's pretty cool. So now I do running. I don't

1:23:08.840 --> 1:23:12.640
<v Speaker 1>have so much time for you know, tennis or or

1:23:12.720 --> 1:23:16.080
<v Speaker 1>other endurance sports. But I go running and endurance sports.

1:23:16.760 --> 1:23:19.600
<v Speaker 1>Uh yeah, I did tryathlon for quite a while, and

1:23:20.280 --> 1:23:25.000
<v Speaker 1>uh you've replaced triathlon just with the running portion. Triathlon

1:23:25.120 --> 1:23:27.719
<v Speaker 1>is another job. If you do kind of long distance

1:23:27.840 --> 1:23:29.760
<v Speaker 1>like half fire and or iron. I did half firing

1:23:29.800 --> 1:23:32.479
<v Speaker 1>it into Iron. I mean it's ten to fifteen hours

1:23:32.520 --> 1:23:35.760
<v Speaker 1>a week of training, and it's a brutal race and

1:23:35.920 --> 1:23:40.720
<v Speaker 1>of itself. I think everybody took the wrong lesson from marathons.

1:23:40.760 --> 1:23:44.360
<v Speaker 1>Remember the first guy who arrived at Sparta, he dropped dead.

1:23:44.439 --> 1:23:46.719
<v Speaker 1>That's right. That should have been a cautionary tale. Don't

1:23:46.760 --> 1:23:48.720
<v Speaker 1>don't do that. But he didn't have good shoes. Well

1:23:48.760 --> 1:23:52.200
<v Speaker 1>that's true. Um so in the world of and I

1:23:52.240 --> 1:23:54.560
<v Speaker 1>don't even want to limit it to pharmaceuticals, in the

1:23:54.680 --> 1:23:59.280
<v Speaker 1>world of large important institutions. What are you optimistic about

1:23:59.360 --> 1:24:03.680
<v Speaker 1>and what do you pessimistic about looking forward? Well, I'm

1:24:03.720 --> 1:24:06.800
<v Speaker 1>optimistic about the progress of medicine. I mean, we're just

1:24:07.720 --> 1:24:11.080
<v Speaker 1>beginnings of growing organs in the lab. And speaking of

1:24:11.520 --> 1:24:14.240
<v Speaker 1>we were talking about organ replacement if you're ride a motorcycle.

1:24:14.320 --> 1:24:17.360
<v Speaker 1>But it's unbelievable. We just just recently just a few

1:24:17.400 --> 1:24:21.639
<v Speaker 1>weeks ago, they are three D printing blood vessels onto

1:24:22.000 --> 1:24:24.760
<v Speaker 1>early proto organs in the lab. And that's just just

1:24:24.920 --> 1:24:26.920
<v Speaker 1>in the last few weeks. Imagine where will be five

1:24:27.000 --> 1:24:28.720
<v Speaker 1>or ten years from now, and we're kind of on

1:24:28.800 --> 1:24:31.880
<v Speaker 1>the verge of helping blind people see by rewiring the

1:24:31.960 --> 1:24:34.960
<v Speaker 1>inputs to the brain if their eyes are fried, or

1:24:35.040 --> 1:24:39.479
<v Speaker 1>helping deaf people here. It's just incredible the pace of

1:24:39.920 --> 1:24:42.280
<v Speaker 1>science and medicine and where we might be ten twenty

1:24:42.800 --> 1:24:46.599
<v Speaker 1>fifty years from now. What I'm concerned about is where

1:24:46.760 --> 1:24:52.560
<v Speaker 1>that technology gets used for bad purposes, Specifically what we

1:24:52.640 --> 1:24:57.360
<v Speaker 1>were talking about earlier in totalitarian regimes taking those some

1:24:57.479 --> 1:25:01.280
<v Speaker 1>of those technologies, whether it's AI or machine or bioengineering,

1:25:02.439 --> 1:25:07.479
<v Speaker 1>and what totalitarian regimes can do when they weaponize them,

1:25:08.920 --> 1:25:12.760
<v Speaker 1>not only against others, but against their own people. It

1:25:12.880 --> 1:25:17.280
<v Speaker 1>helps keep them in power. So I'm concerned about something

1:25:17.360 --> 1:25:19.400
<v Speaker 1>that hasn't happened in the history of our species, which

1:25:19.439 --> 1:25:23.599
<v Speaker 1>we are creating these new technologies which can actually help

1:25:24.040 --> 1:25:28.599
<v Speaker 1>keep totalitarian regimes in power longer. And our final two questions,

1:25:29.080 --> 1:25:31.599
<v Speaker 1>what sort of advice would you give to a recent

1:25:31.840 --> 1:25:36.000
<v Speaker 1>college graduate who was thinking about a career either in

1:25:36.640 --> 1:25:42.160
<v Speaker 1>pharmaceuticals or entrepreneurship. What would you advise them? Well, first

1:25:42.160 --> 1:25:45.280
<v Speaker 1>of all, go around an experiment, because that's the only way.

1:25:45.400 --> 1:25:49.000
<v Speaker 1>No amount of reading or listening to people tell you

1:25:49.160 --> 1:25:51.679
<v Speaker 1>what you should or shouldn't do is going to replace

1:25:51.800 --> 1:25:55.799
<v Speaker 1>trying something and just getting your hands wet with something.

1:25:56.760 --> 1:26:01.200
<v Speaker 1>And the second thing is curiosity is ask people. Don't

1:26:01.200 --> 1:26:03.280
<v Speaker 1>ask people, Go around and ask as many people as

1:26:03.360 --> 1:26:07.439
<v Speaker 1>you cannot, how did you succeed? Because often people succeed

1:26:07.479 --> 1:26:09.040
<v Speaker 1>because they got lucky. They were in the right place

1:26:09.080 --> 1:26:10.400
<v Speaker 1>at the right time. And they're not going to tell

1:26:10.400 --> 1:26:13.040
<v Speaker 1>you that, But ask them what we just talked about,

1:26:13.080 --> 1:26:15.599
<v Speaker 1>which is what do you wish you'd done differently? Because

1:26:15.680 --> 1:26:18.959
<v Speaker 1>that they've probably thought about a lot. If they're intelligent,

1:26:19.000 --> 1:26:21.840
<v Speaker 1>thoughtful people, and they can have a pretty good answer

1:26:22.120 --> 1:26:24.800
<v Speaker 1>because they've there's no I was in the right place

1:26:24.880 --> 1:26:27.840
<v Speaker 1>at the wrong time. There's some people, if they're not

1:26:28.040 --> 1:26:30.000
<v Speaker 1>very good at this, will say oh, I was unlucky.

1:26:30.360 --> 1:26:32.479
<v Speaker 1>But the people who are much better and take lessons,

1:26:33.160 --> 1:26:34.720
<v Speaker 1>we'll say, well, I should have done X, and I

1:26:34.720 --> 1:26:36.880
<v Speaker 1>should have done why. That's a great thing to learn.

1:26:37.360 --> 1:26:39.800
<v Speaker 1>And and my final question, what do you know about

1:26:39.880 --> 1:26:44.200
<v Speaker 1>the world of organizations and decision making an innovation today

1:26:44.640 --> 1:26:47.280
<v Speaker 1>that you wish you knew twenty plus years ago when

1:26:47.320 --> 1:26:52.080
<v Speaker 1>you were first getting started. I would say it's important

1:26:52.120 --> 1:26:55.559
<v Speaker 1>if you're running something of having people around you, whether

1:26:55.600 --> 1:27:00.680
<v Speaker 1>they're inside your organization or oftentimes even better outside, who

1:27:00.760 --> 1:27:02.559
<v Speaker 1>you can count on to tell you when you're being

1:27:02.560 --> 1:27:06.840
<v Speaker 1>an idiot, to tell you the truth, because, especially if

1:27:06.880 --> 1:27:10.519
<v Speaker 1>you're in some kind of position of authority, people don't

1:27:10.560 --> 1:27:12.799
<v Speaker 1>want to tell you that if you have some influence

1:27:12.880 --> 1:27:15.559
<v Speaker 1>over their lives. They have other things that they care

1:27:15.560 --> 1:27:17.880
<v Speaker 1>about other than telling you the truth. So it's and

1:27:18.280 --> 1:27:21.200
<v Speaker 1>sometimes it's important to get out of your organization, listen

1:27:21.240 --> 1:27:25.000
<v Speaker 1>to people who are really out there and get different perspectives.

1:27:25.000 --> 1:27:28.000
<v Speaker 1>So I wish I had done more of that. Quite fascinating.

1:27:28.360 --> 1:27:31.200
<v Speaker 1>Thank you Sophia Picole for being so generous with your time.

1:27:31.640 --> 1:27:34.679
<v Speaker 1>We have been speaking with the author of loon Shots

1:27:35.479 --> 1:27:38.040
<v Speaker 1>how to nurture the crazy ideas that wind War's cure

1:27:38.120 --> 1:27:42.639
<v Speaker 1>diseases and transform industries. If you enjoy this conversation, well,

1:27:42.760 --> 1:27:44.160
<v Speaker 1>be sure to look up an inch or down an

1:27:44.200 --> 1:27:47.080
<v Speaker 1>inch on Apple iTunes and you could see any of

1:27:47.240 --> 1:27:51.200
<v Speaker 1>the previous three hundred or so such conversations we've had

1:27:51.280 --> 1:27:54.599
<v Speaker 1>over the past five years. We love your comments, feedback

1:27:54.640 --> 1:27:58.160
<v Speaker 1>and suggestions. Write to us at m IB podcast at

1:27:58.200 --> 1:28:01.679
<v Speaker 1>Bloomberg dot net. If you're still here after three hours,

1:28:02.000 --> 1:28:04.120
<v Speaker 1>well then go to Apple iTunes and give us a

1:28:04.240 --> 1:28:07.960
<v Speaker 1>delightful review. You can check out my daily reads on

1:28:08.160 --> 1:28:10.360
<v Speaker 1>rit Halts dot com. You can follow me on Twitter

1:28:10.880 --> 1:28:13.519
<v Speaker 1>at rit Halts. I would be remiss if I did

1:28:13.560 --> 1:28:16.559
<v Speaker 1>not thank the crack staff that helps put together these

1:28:16.640 --> 1:28:22.479
<v Speaker 1>conversations each week. Carolyn O'Brien is my audio engineer on

1:28:22.640 --> 1:28:27.400
<v Speaker 1>My head of research is Michael Batnick. Tracy Walsh is

1:28:27.479 --> 1:28:31.280
<v Speaker 1>my project manager. I'm Barry rit Halts. You've been listening

1:28:31.360 --> 1:28:33.920
<v Speaker 1>to Masters in Business on Bloomberg Radio