WEBVTT - Plumbing and Infrastructure with Danette Leighton and Sarah Axelson

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<v Speaker 1>Welcome to good game of Sarah Spain, where we're duct

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<v Speaker 1>taping pillows to our shins, throwing on a bicycle helmet.

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<v Speaker 2>And popping in our night guards.

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<v Speaker 1>The PWHL Playoffs start tonight at Toronto and we're ready coach.

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<v Speaker 2>Even if just from our couches.

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<v Speaker 1>It's Wednesday, May seventh, and on today's show, we'll be

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<v Speaker 1>chatting with two studs from the Women's Sports Foundation CEO

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<v Speaker 1>Dennett Layton and Vice President of Advocacy Sarah Axelson about

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<v Speaker 1>the state of the ORG fifty one years in fighting

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<v Speaker 1>for Title nine compliance and the implications of the House

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<v Speaker 1>versus NCAA settlement on women's college sports. Plus the PWHL

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<v Speaker 1>takes choosing your opponent to the next level, fits worthy

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<v Speaker 1>of Fashion's biggest night, and an announcement that stinks more

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<v Speaker 1>than poop in your pants. It's all coming up right

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<v Speaker 1>after this welcome back slices. Here's what you need to

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<v Speaker 1>know today. Let's start with the PWHL where the four

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<v Speaker 1>team playoffs get underweight tonight, Number two Toronto Scepters hosting

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<v Speaker 1>the number four Minnesota Frost for Game one of that

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<v Speaker 1>semi final series. Now we know what some of your

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<v Speaker 1>thinking the four seed in the two seed, don't most

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<v Speaker 1>semi finals feature the number one seed versus the number

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<v Speaker 1>four seed.

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<v Speaker 2>Well, as we mentioned.

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<v Speaker 1>Earlier this week, that's usually true, but not in the PWHL.

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<v Speaker 1>The league instead lets the top seed pick whether it

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<v Speaker 1>wants to play the number three or number four seed,

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<v Speaker 1>and this year the number one Montreal Victoire decided they'd

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<v Speaker 1>rather face the number three Ottawa Charge instead of the

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<v Speaker 1>number four Minnesota Frost, last year's defending Chaps.

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<v Speaker 2>I don't know.

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<v Speaker 1>Maybe those visuals of Kendall Cooins Schofield and company skating

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<v Speaker 1>around the ice with the Walter Cup in their hands

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<v Speaker 1>have Montreal a bit shook.

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<v Speaker 2>Either way.

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<v Speaker 1>It'll be Minnesota and Toronto getting things started tonight at

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<v Speaker 1>Coca Cola Coliseum in Toronto, with Montreal and Ottawa facing

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<v Speaker 1>off tomorrow at Plas bell and Laval Quebec, just outside Montreal.

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<v Speaker 1>Both semi finals are best of five, with the two

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<v Speaker 1>winning teams moving on.

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<v Speaker 2>To the Walter Cup Finals, also best of five.

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<v Speaker 1>We'll link to the full playoff schedule and broadcast info

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<v Speaker 1>in our show notes to the WNBA, where preseason games

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<v Speaker 1>continue today with the Shington Mystics in Atlanta, Dream tipping

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<v Speaker 1>off early and eleven thirty am Eastern start. That game

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<v Speaker 1>will likely feature new Dream player Cheyenne Sellars, who was

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<v Speaker 1>selected by the Golden State Valkyries with the seventeenth overall

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<v Speaker 1>pick in the WNBA draft, but was already waived by

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<v Speaker 1>the expansion team. Over the weekend, the Dream picked up

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<v Speaker 1>the former Maryland star off the waiver wire, so she'll

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<v Speaker 1>be looking to make a statement in this preseason test

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<v Speaker 1>and hope her tenure with this team sticks. Speaking of

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<v Speaker 1>the Valkyries, the teams announced its local broadcast team for

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<v Speaker 1>the twenty twenty five season, a group that will include

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<v Speaker 1>former WNBA star and friend of the Show Lesia Clarendon,

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<v Speaker 1>who will do in studio coverage for select games. Wait

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<v Speaker 1>to Go Lay Can't wait to hear You on the mic.

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<v Speaker 1>Speaking of former WNBA players in the media, shout out

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<v Speaker 1>Sue Byrd on her new podcast, Yep, another one. It's

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<v Speaker 1>called Bird's Eye View. Unlike A Touch More the sports

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<v Speaker 1>and culture show she hosts with fonce Megan Rapino, this

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<v Speaker 1>podcast promises to be all about basketball. Sue spoke about

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<v Speaker 1>our vision for the show on social media on Tuesday,

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<v Speaker 1>take a list.

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<v Speaker 3>And it's all about the WNBA. I've literally spent my

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<v Speaker 3>entire life in this game as a player now as

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<v Speaker 3>a fan, and.

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<v Speaker 4>I'll get to talk about it every week.

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<v Speaker 3>We're gonna be breaking it all down, the matchups, what

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<v Speaker 3>stood out, who bawled out, why it all matters.

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<v Speaker 2>Oh, we can't wait for that one.

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<v Speaker 1>We'll link to the feed in our show notes to

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<v Speaker 1>the NWSL, where we've got a little ownership news expansion side.

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<v Speaker 1>Denver announced on Tuesday that American alpine skiing star Mikaela

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<v Speaker 1>Shiffrin is joining the team's ownership group. Schiffrin, who calls

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<v Speaker 1>Edwards Colorado home, said in a statement that she's quote

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<v Speaker 1>beyond thrilled to join the ownership group of Denver NWSL

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<v Speaker 1>and support something so meaningful in the community I call

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<v Speaker 1>home end quote. Finally, shout out to the athletes who

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<v Speaker 1>walk the red carpet at Monday Nights met Gala, including

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<v Speaker 1>Simone Biles, Angel Reese, Shakeri Richardson, Flaje Johnson and Serena

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<v Speaker 1>and Venus Williams, and the New York Liberty also well

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<v Speaker 1>represented with John Quell Jones, Brianna Stewart and Sabrinia and

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<v Speaker 1>Escu joining team owner Clara Wousai. Everybody, but I think

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<v Speaker 1>Angel Reese was my favorite. Not being a homer here,

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<v Speaker 1>I just think she absolutely nailed the theme, which was

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<v Speaker 1>super fine tailoring, black style, and the theme of black dandyism,

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<v Speaker 1>in particular the Tom Brown suit dress with the middrift cutout,

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<v Speaker 1>the retro flip in her hair, the makeup, in the styling,

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<v Speaker 1>it was just all perfection. I also loved John Quell

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<v Speaker 1>Jones taking a risk. She had this crocodile print jacket

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<v Speaker 1>and a super bold hairstyle. Her locks were like gathered

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<v Speaker 1>and twisted straight up in there and then accented by

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<v Speaker 1>gems and pearls.

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<v Speaker 2>It looked amazing.

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<v Speaker 1>Also not female athletes, but my other faves were Coleman, Debanngo,

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<v Speaker 1>Carrie Washington, Zendea, and Doci. By the way, also shout

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<v Speaker 1>out to the at NWSL insta account admin who dropped

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<v Speaker 1>the quote if NWSL kits had hit the met.

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<v Speaker 2>Gala carpet photos.

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<v Speaker 1>This entire thing is absolute perfection, but especially the Gotham

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<v Speaker 1>Times shaboozies fit and the halle Berry versus the Spirit

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<v Speaker 1>Black kits. It's so good you have to see it

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<v Speaker 1>for yourself. We'll put the link in our show notes.

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<v Speaker 1>We got to take a quick break, y'all. When we

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<v Speaker 1>come back, it's Tonet Layton and Sarah Axelson at the

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<v Speaker 1>Women's Sports Foundation stick around.

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<v Speaker 2>Slices.

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<v Speaker 1>Just to heads up, you might find it useful to

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<v Speaker 1>go back and listen to our episode from April twenty fifth,

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<v Speaker 1>called Keeping Lawyers in Business before you listen to this

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<v Speaker 1>conversation with Dennett and Sarah. That app is going to

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<v Speaker 1>help you understand the current and future landscape of women's

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<v Speaker 1>college sports and why we're already seeing some changes as

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<v Speaker 1>schools are preparing for post NCAA versus house budget crunches,

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<v Speaker 1>like schools hiring cheaper, less experienced coaches for their women's teams,

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<v Speaker 1>cutting summer programs. Also how schools are being forced to

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<v Speaker 1>spend money paying off lawsuit back pay and are choosing

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<v Speaker 1>to spend money to keep up with like football and

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<v Speaker 1>top men's sports demands, leaving less for everything else. It's

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<v Speaker 1>all still very much in play, but useful to listen

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<v Speaker 1>to that primer before you get to this combo. All right,

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<v Speaker 1>let's get to Dinnett and Sarah joining us. Now, she's

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<v Speaker 1>the CEO of the Women's Sports Foundation. Previous gigs include

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<v Speaker 1>Chief Marketing Officer of the PAC twelve Conference and VP

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<v Speaker 1>of Business Ops for the WNBA Sacramento Monarchs. We've shared

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<v Speaker 1>the stage in can France, and we've chopped it up

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<v Speaker 1>at Vice President Kamala Harris's house.

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<v Speaker 2>Where to next, Tonnette. It's Tonette Layton. Hi, Tonet, Hi, Sarah.

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<v Speaker 4>It's so fun to be with you today with her.

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<v Speaker 1>She's Vice President of Advocacy at the Women's Sports Foundation

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<v Speaker 1>and a sixteen year veteran of the organization.

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<v Speaker 2>A former college.

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<v Speaker 1>Softball player, now she scratches her competitive itch with kickboxing

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<v Speaker 1>and beach volleyball.

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<v Speaker 2>It's Sarah Axelson. Hey, Sarah, Hey, Sarah, nice to see you.

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<v Speaker 2>Thanks for joining us. I'm so excited to talk to

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<v Speaker 2>both of you.

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<v Speaker 1>So much to get to and you're sort of a

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<v Speaker 1>follow up episode to one we did not long ago,

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<v Speaker 1>trying to really get a grip on what the college

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<v Speaker 1>sports landscape is going to look like. So we're going

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<v Speaker 1>to get into all that in a minute, but I

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<v Speaker 1>just want to level set first with the Women's Sports Foundation.

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<v Speaker 1>Denett I was their last year when y'all celebrated your

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<v Speaker 1>fiftieth anniversary an incredible event. Congratulations on that. Now you're

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<v Speaker 1>just fifty one. How do you describe Women's Sports Foundation

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<v Speaker 1>of fifty one?

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<v Speaker 4>We get asked that question a lot, and I would

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<v Speaker 4>love to tell you that we're not needed, but the

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<v Speaker 4>reality is, I think we're more needed than ever before.

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<v Speaker 4>And so for us, you know, we've really been rooted

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<v Speaker 4>in the reality that we look at the entire ecosystem.

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<v Speaker 4>So we care about youth and high school and collegiate

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<v Speaker 4>and the elite side, which obviously you and I both

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<v Speaker 4>have talked a lot about, which is getting so much attention,

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<v Speaker 4>but we really tie it all together to understand why

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<v Speaker 4>each of those levels are important and importantly why a

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<v Speaker 4>piece of legislation has made this entire excitement and momentum

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<v Speaker 4>in women's sports a reality that this moment in time

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<v Speaker 4>is not a coincidence. It's five decades of both men

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<v Speaker 4>and women having the ability to play sports. And when

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<v Speaker 4>each of those you know areas are functioning well, we

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<v Speaker 4>have a really thriving ecosystem, but we have multiple areas

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<v Speaker 4>is where there's always challenges, and that's really why this

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<v Speaker 4>organization was created and we always do it through the

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<v Speaker 4>lens of research everything, and that's what I've loved about

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<v Speaker 4>this organization and will continue to do that and making

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<v Speaker 4>sure that that research is out there to prove the model,

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<v Speaker 4>and the advacy work we do is all based on

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<v Speaker 4>that research that we see, and then all of our

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<v Speaker 4>awesome community impact work we do are just proof points

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<v Speaker 4>of that. And so that formula we've been doing for

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<v Speaker 4>fifty one years and we're going to continue to do it.

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<v Speaker 4>But the areas where we need to focus in on

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<v Speaker 4>may have evolved differently because of the fact that there's

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<v Speaker 4>other entities in the space that can work on some

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<v Speaker 4>of the business side of sports and some of those

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<v Speaker 4>valuations in data that maybe we had to do twenty

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<v Speaker 4>five years ago that we don't have to do today.

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<v Speaker 4>We really want to bridge the gap in the areas

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<v Speaker 4>of understanding that sports is not a nice to have

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<v Speaker 4>and it's not an extra curricular and it's a really

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<v Speaker 4>important part of our society, and that's really where our

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<v Speaker 4>focus is.

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<v Speaker 2>I love it and it's so true.

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<v Speaker 1>It feels like in the big moments, we pay lip

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<v Speaker 1>service to the idea that our women's Olympic team beats

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<v Speaker 1>full other countries because of title nine and our pro

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<v Speaker 1>leagues are because of great collegiate sports infrastructure. But then

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<v Speaker 1>when it comes down to bills and policy and things

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<v Speaker 1>like that, so often we seem to silo those things

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<v Speaker 1>and separate them from each other without looking at the

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<v Speaker 1>landscape the way you just described, which is it starts

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<v Speaker 1>with kids who then become high schoolers, who become collegiate,

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<v Speaker 1>who become a leade, who become Olympia all that other stuff.

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<v Speaker 1>So it is so necessary that you're focused on every

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<v Speaker 1>aspect of that timeline. Sarah, what would you say the

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<v Speaker 1>biggest focuses of Women's Sports Foundation are right now?

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<v Speaker 5>You know, we're certainly paying close attention to the collegiate space.

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<v Speaker 5>I know, a couple of weeks ago you had, you know,

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<v Speaker 5>the Primer conversation, talked a lot about House VNCAA with

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<v Speaker 5>Kelly and Alisha. That's a big focus of ours as well.

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<v Speaker 5>I think there's possibilities for that to have long term

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<v Speaker 5>implications for collegiate sports, not just for women, but for

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<v Speaker 5>all sports, especially men's Olympic sports and broad based sports

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<v Speaker 5>as well. So we're certainly paying attention close attention to that.

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<v Speaker 1>Denette, you're in the business of making people care about

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<v Speaker 1>and invest in women's sports. What moves the needle because

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<v Speaker 1>you have to perfect the storytelling to evoke interest and

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<v Speaker 1>buy in, evoke emotion. What have you found works best

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<v Speaker 1>for folks listing that maybe have their own nonprofit or

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<v Speaker 1>something that they want people to care about and pay

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<v Speaker 1>attention to.

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<v Speaker 2>What's the secret sauce?

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<v Speaker 4>I would say, for me, the most important thing is

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<v Speaker 4>any part of an organization, And I think coming from

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<v Speaker 4>a CMO background, you have to know your product inside

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<v Speaker 4>and out and you have to be passionate about it.

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<v Speaker 4>I knew very early on that I would not be

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<v Speaker 4>the right CMO of certain products. That sports was that

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<v Speaker 4>product for me, and women's sports in particular. And I

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<v Speaker 4>think what's really unique about this position in fundraising for

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<v Speaker 4>the Women's Sports Foundation is to find those passionate people

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<v Speaker 4>and to be able to tell our story and why

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<v Speaker 4>it's so critical to invest in us, and how we

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<v Speaker 4>play a critical role in really convening and bringing all

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<v Speaker 4>these different entities and groups together. So, you know, I

0:10:55.559 --> 0:10:57.680
<v Speaker 4>think about our founder Billy Jean and the fact that

0:10:57.720 --> 0:11:00.240
<v Speaker 4>she's able to be in this moment, but she's been

0:11:00.240 --> 0:11:02.319
<v Speaker 4>putting her money where her mouth is as well as

0:11:02.320 --> 0:11:04.920
<v Speaker 4>her partner for you know, for decades. I mean I

0:11:04.960 --> 0:11:07.520
<v Speaker 4>always look back and it's not a coincidence either that

0:11:07.600 --> 0:11:10.160
<v Speaker 4>the top you know females that are paid in women's

0:11:10.160 --> 0:11:12.320
<v Speaker 4>sports are tennis players. I mean that has everything to

0:11:12.360 --> 0:11:15.040
<v Speaker 4>do with what Billy did, not for herself, but for

0:11:15.120 --> 0:11:18.160
<v Speaker 4>everybody else that came after her. And we see the

0:11:18.160 --> 0:11:20.600
<v Speaker 4>same problems in women's sports. We always like to say

0:11:21.040 --> 0:11:23.520
<v Speaker 4>every women's sport has the exact same problems, are just

0:11:23.559 --> 0:11:25.760
<v Speaker 4>one different trajectories of where they are kind of in

0:11:25.800 --> 0:11:28.440
<v Speaker 4>their lifespan. But I think one of the most critical

0:11:28.480 --> 0:11:30.640
<v Speaker 4>things in understanding your product, and you and I have

0:11:30.720 --> 0:11:34.320
<v Speaker 4>talked about this, is understanding how the business works and

0:11:34.360 --> 0:11:37.520
<v Speaker 4>where the rights are controlled, because if you truly want

0:11:37.559 --> 0:11:41.200
<v Speaker 4>to invest in women's sports, it's very different at every level.

0:11:41.679 --> 0:11:44.319
<v Speaker 4>And I think that's something that I've experienced personally from

0:11:44.440 --> 0:11:47.480
<v Speaker 4>spending twelve years in collegiate athletics at a former Power five,

0:11:48.040 --> 0:11:50.520
<v Speaker 4>as well as working in the NBA and the WNBA.

0:11:50.640 --> 0:11:53.240
<v Speaker 4>And when you understand how it works, whether you're a

0:11:53.240 --> 0:11:57.240
<v Speaker 4>brand or an individual investor, it's critical to the success

0:11:57.800 --> 0:11:59.960
<v Speaker 4>of how that product's going to thrive. And I think

0:12:00.080 --> 0:12:02.520
<v Speaker 4>that's one of the biggest areas of growth for women's

0:12:02.520 --> 0:12:03.400
<v Speaker 4>sports personally.

0:12:04.160 --> 0:12:06.600
<v Speaker 1>Yeah, it's the storytelling in addition to the knowledge of

0:12:06.600 --> 0:12:09.760
<v Speaker 1>the infrastructure. The nitty gritty, maybe not quite as exciting,

0:12:09.880 --> 0:12:11.839
<v Speaker 1>is just as important to understand when you're trying to

0:12:11.880 --> 0:12:14.760
<v Speaker 1>get people to get involved. Speaking of nitty gritty, Sarah,

0:12:14.800 --> 0:12:18.360
<v Speaker 1>you are an expert in Title nine and you are

0:12:18.400 --> 0:12:21.000
<v Speaker 1>also needing to rely on storytelling to get people to

0:12:21.120 --> 0:12:24.120
<v Speaker 1>understand that we're still fighting for Title nine compliance. Can

0:12:24.160 --> 0:12:25.920
<v Speaker 1>you tell us a little the story of Ashley Bediz

0:12:26.000 --> 0:12:28.400
<v Speaker 1>and how that speaks to the current state for so

0:12:28.480 --> 0:12:30.880
<v Speaker 1>many girls and women in sport, still fighting just for

0:12:30.960 --> 0:12:31.960
<v Speaker 1>basic resources.

0:12:32.440 --> 0:12:34.400
<v Speaker 5>Absolutely, and I think maybe before I get into this

0:12:34.640 --> 0:12:37.480
<v Speaker 5>Ashley story, talking a little bit more about big picture

0:12:37.920 --> 0:12:39.760
<v Speaker 5>of what we're seeing at both the high school and

0:12:39.800 --> 0:12:43.440
<v Speaker 5>collegiate level in terms of Title nine compliance. So Denette

0:12:43.480 --> 0:12:46.360
<v Speaker 5>referenced it at the top, But we care about this

0:12:46.400 --> 0:12:48.960
<v Speaker 5>so deeply because we know the benefits that sports provide,

0:12:49.000 --> 0:12:52.800
<v Speaker 5>right the leadership, the health, the economic benefits to our society,

0:12:52.960 --> 0:12:57.160
<v Speaker 5>and sport is a launch pad for the athletes that

0:12:57.200 --> 0:12:59.560
<v Speaker 5>go through it, for boys and girls, men and women.

0:13:00.160 --> 0:13:05.080
<v Speaker 5>But despite having decades upon decades of Title nine behind us.

0:13:05.120 --> 0:13:08.200
<v Speaker 5>We know many schools are still not in compliance. At

0:13:08.200 --> 0:13:10.560
<v Speaker 5>the high school level, girls are still short changed one

0:13:10.559 --> 0:13:15.280
<v Speaker 5>point two million participation opportunities than boys. However, if you

0:13:15.320 --> 0:13:19.440
<v Speaker 5>look at girls today to boys and before Title nine

0:13:19.440 --> 0:13:23.000
<v Speaker 5>and that seventy one to seventy two academic year, girls

0:13:23.080 --> 0:13:25.920
<v Speaker 5>still have not reached that level. So we're still about

0:13:25.920 --> 0:13:30.000
<v Speaker 5>a quarter million opportunities behind boys in the seventies, right,

0:13:30.040 --> 0:13:31.840
<v Speaker 5>which is just like it like take a moment to

0:13:31.920 --> 0:13:35.760
<v Speaker 5>absorb that, right, that is absolutely insane that girls today

0:13:36.280 --> 0:13:39.400
<v Speaker 5>in twenty twenty five have not reached the level of

0:13:39.440 --> 0:13:44.720
<v Speaker 5>participation opportunities that were afforded to boys in nineteen seventy one.

0:13:44.880 --> 0:13:48.360
<v Speaker 5>And we have had decades of this legislation, right, And

0:13:48.400 --> 0:13:51.720
<v Speaker 5>now if we look at the collegiate level, women are

0:13:51.760 --> 0:13:55.360
<v Speaker 5>still short changed opportunities there as well. And there's you know,

0:13:55.360 --> 0:13:57.640
<v Speaker 5>we can get into the nuances of Title nine and

0:13:57.679 --> 0:14:00.719
<v Speaker 5>how participation is measured, but if you're looking to how

0:14:00.720 --> 0:14:03.440
<v Speaker 5>many more opportunities men have than women, it's about eighty

0:14:03.520 --> 0:14:08.160
<v Speaker 5>thousand opportunities, right, and those are opportunities for education, for leadership,

0:14:08.240 --> 0:14:12.439
<v Speaker 5>for the ability to have career success. In some instances,

0:14:12.880 --> 0:14:16.720
<v Speaker 5>athletic scholarships. So that's why all of this matters. And

0:14:17.640 --> 0:14:21.320
<v Speaker 5>it's not just the stats, it's the impact that it

0:14:21.360 --> 0:14:24.280
<v Speaker 5>has in the long tail effect of these opportunities or

0:14:24.280 --> 0:14:27.800
<v Speaker 5>the lack of these opportunities for women and girls. And

0:14:27.840 --> 0:14:31.560
<v Speaker 5>so for Ashley, Ashley is a was this has been

0:14:31.600 --> 0:14:35.400
<v Speaker 5>many years now. At the time that this initial case

0:14:35.520 --> 0:14:38.640
<v Speaker 5>was filed, she was a high school water polo athlete

0:14:38.680 --> 0:14:42.880
<v Speaker 5>in Hawaii. She was at James Campbell High School, which

0:14:42.920 --> 0:14:46.920
<v Speaker 5>is the largest public high school in Hawaii. The suit

0:14:47.040 --> 0:14:50.360
<v Speaker 5>was first filed in twenty eighteen and was settled in

0:14:50.400 --> 0:14:54.360
<v Speaker 5>twenty twenty three. And if you look at the facts

0:14:54.360 --> 0:14:58.000
<v Speaker 5>of that case, you want to say it's egregious, and

0:14:58.080 --> 0:15:00.240
<v Speaker 5>it is, but we know that this is an the

0:15:00.240 --> 0:15:02.880
<v Speaker 5>only times that things like this happened. That they happen

0:15:02.960 --> 0:15:05.360
<v Speaker 5>in other instances in other schools as well, But this

0:15:05.600 --> 0:15:09.400
<v Speaker 5>was such a public display of some of the inequities

0:15:09.440 --> 0:15:13.040
<v Speaker 5>that persist across this country. So water polo in general, right,

0:15:13.120 --> 0:15:15.120
<v Speaker 5>Like I did not grow up with water polo as

0:15:15.120 --> 0:15:16.880
<v Speaker 5>a sport in my high school, but when you watch

0:15:16.880 --> 0:15:19.160
<v Speaker 5>it on you know the Olympic stage, the amount of

0:15:19.160 --> 0:15:22.840
<v Speaker 5>athleticism that that takes to do water polo in a pool. Right,

0:15:23.680 --> 0:15:26.120
<v Speaker 5>Their high school did not have access to a pool

0:15:26.120 --> 0:15:28.680
<v Speaker 5>for this water polo team. They were practicing in the

0:15:28.800 --> 0:15:33.240
<v Speaker 5>open ocean, right, So, like, just imagine the choppy waves,

0:15:33.360 --> 0:15:36.640
<v Speaker 5>the wind that this high school water polo team is

0:15:36.680 --> 0:15:39.360
<v Speaker 5>going through to practice in the open ocean because the

0:15:39.360 --> 0:15:41.640
<v Speaker 5>school didn't have facilities for them.

0:15:41.720 --> 0:15:44.440
<v Speaker 1>Every time the ball gets away, it's like not a tide.

0:15:44.840 --> 0:15:47.040
<v Speaker 1>You can't even use the side of the pool to

0:15:47.080 --> 0:15:48.080
<v Speaker 1>help wrangle it.

0:15:48.440 --> 0:15:50.360
<v Speaker 5>Right, Like, it's just when you think about it, and

0:15:50.360 --> 0:15:53.040
<v Speaker 5>that like the the circumstances that they were in it,

0:15:53.080 --> 0:15:57.600
<v Speaker 5>and they were dealing with this, right when they started

0:15:57.640 --> 0:16:02.080
<v Speaker 5>raising concerns, the school, you know, started retaliating against the

0:16:02.120 --> 0:16:05.880
<v Speaker 5>athletes who did voice concerns for Title nine, which I

0:16:05.920 --> 0:16:09.040
<v Speaker 5>should add is illegal under the statute. Right, you're actually

0:16:09.520 --> 0:16:14.320
<v Speaker 5>protected from retaliation under Title nine. And the school even

0:16:14.480 --> 0:16:17.760
<v Speaker 5>threatened to cancel this season on them. Right, So you

0:16:17.880 --> 0:16:20.640
<v Speaker 5>have these athletes who realize that something is wrong, and

0:16:20.720 --> 0:16:24.200
<v Speaker 5>there have been stories and articles that have gone really

0:16:24.200 --> 0:16:26.680
<v Speaker 5>in depth in this, So encourage folks to go and

0:16:26.720 --> 0:16:28.720
<v Speaker 5>read that if they're interested in learning more, because it

0:16:28.800 --> 0:16:32.120
<v Speaker 5>is a really in depth look at what happened on

0:16:32.200 --> 0:16:34.720
<v Speaker 5>the ground in Hawaii and some of the things that

0:16:34.800 --> 0:16:37.600
<v Speaker 5>happened throughout that story, in that timeline, you know. One

0:16:37.640 --> 0:16:40.320
<v Speaker 5>of the other things, there were fourteen In the process

0:16:40.320 --> 0:16:44.040
<v Speaker 5>of doing that investigation, they started looking beyond just James

0:16:44.120 --> 0:16:46.760
<v Speaker 5>Campbell High School, because all of the public high schools

0:16:46.800 --> 0:16:49.600
<v Speaker 5>in Hawaii are part of the same school district. There

0:16:49.600 --> 0:16:53.960
<v Speaker 5>were fourteen schools statewide, fourteen high school statewide that had

0:16:53.960 --> 0:16:58.600
<v Speaker 5>no locker rooms for girls, right, And fourteen, right, doesn't

0:16:58.640 --> 0:17:01.239
<v Speaker 5>sound like that many, but in the context of Hawaii,

0:17:01.880 --> 0:17:04.879
<v Speaker 5>Hawaii doesn't have that many high schools, right, So this

0:17:05.040 --> 0:17:08.320
<v Speaker 5>was not an insignificant amount of high schools than Hawaii

0:17:08.400 --> 0:17:13.639
<v Speaker 5>that had zero locker room facilities for their girls. And

0:17:13.760 --> 0:17:16.720
<v Speaker 5>so as part of the settlement, the school you know,

0:17:16.800 --> 0:17:21.919
<v Speaker 5>appointed an independent observer. They've made some promises to adjust

0:17:22.320 --> 0:17:25.640
<v Speaker 5>the circumstances at those schools and we'll see, we'll see

0:17:25.640 --> 0:17:28.840
<v Speaker 5>where it goes and how things continue to progress from there.

0:17:28.880 --> 0:17:30.679
<v Speaker 5>But I think the key point is that this was

0:17:31.280 --> 0:17:33.159
<v Speaker 5>a group of athletes, right, it was Ashley, but it

0:17:33.200 --> 0:17:36.040
<v Speaker 5>was also others who were willing to speak up, who

0:17:36.160 --> 0:17:38.800
<v Speaker 5>noticed that something wasn't right. And you see quotes from

0:17:38.840 --> 0:17:41.280
<v Speaker 5>Ashley like it was She and her family just realized, like,

0:17:41.320 --> 0:17:43.600
<v Speaker 5>something isn't right here, and they googled it and they

0:17:43.640 --> 0:17:46.480
<v Speaker 5>found Title nine and they found the ACLU right like,

0:17:46.560 --> 0:17:49.440
<v Speaker 5>and that's that's often how folks come to us. They say,

0:17:49.880 --> 0:17:52.439
<v Speaker 5>it doesn't feel right. I googled it, I found you.

0:17:52.520 --> 0:17:54.880
<v Speaker 5>I found Title nine, Like, tell me what I need

0:17:54.880 --> 0:17:57.760
<v Speaker 5>to know. And so I think, really what we need

0:17:57.800 --> 0:18:02.120
<v Speaker 5>to take away from it is how much people need

0:18:02.160 --> 0:18:04.040
<v Speaker 5>to understand their rights under the law.

0:18:04.400 --> 0:18:08.240
<v Speaker 1>The compliance only happens if you essentially sue are threatened

0:18:08.240 --> 0:18:10.240
<v Speaker 1>to sue. And that's one of the biggest issues for

0:18:10.240 --> 0:18:12.840
<v Speaker 1>a title line is it's in a lot of ways

0:18:12.880 --> 0:18:15.480
<v Speaker 1>it's a law in name but not practice, because so

0:18:15.560 --> 0:18:17.399
<v Speaker 1>many don't know what their rights are or they're not

0:18:17.440 --> 0:18:20.119
<v Speaker 1>aware that they're being violated. Because in those cases like

0:18:20.119 --> 0:18:24.439
<v Speaker 1>you're talking about her, there's been really standout cases where

0:18:24.720 --> 0:18:27.320
<v Speaker 1>a coach has to like get all the goose poop

0:18:27.400 --> 0:18:29.440
<v Speaker 1>off of a public field so her team can try

0:18:29.440 --> 0:18:33.520
<v Speaker 1>to play softball and there's holes and cigarette butts and

0:18:33.600 --> 0:18:36.560
<v Speaker 1>drug paraphernalia and puddles and it's you know, open to

0:18:36.600 --> 0:18:38.360
<v Speaker 1>the public all the time except for the one hour

0:18:38.400 --> 0:18:39.320
<v Speaker 1>her team gets to use it.

0:18:39.359 --> 0:18:40.520
<v Speaker 2>But first she has to clean it up.

0:18:40.840 --> 0:18:43.840
<v Speaker 1>Or the Hawaii athletes that didn't have a bathroom to

0:18:43.920 --> 0:18:45.360
<v Speaker 1>go to, not just a locker room.

0:18:45.160 --> 0:18:47.000
<v Speaker 2>To change, but literally a toilet to use.

0:18:48.160 --> 0:18:50.480
<v Speaker 1>When you have those egregious instances, it's a lot easier

0:18:50.520 --> 0:18:53.280
<v Speaker 1>to be like, hey, something's up. But there are countless

0:18:53.320 --> 0:18:58.480
<v Speaker 1>examples of less obvious inequalities that are also illegal if

0:18:58.520 --> 0:19:01.919
<v Speaker 1>you took them to your school board or your principal,

0:19:02.160 --> 0:19:05.080
<v Speaker 1>or to the court system if necessary. So it's so

0:19:05.160 --> 0:19:06.959
<v Speaker 1>necessary that we keep pointing them out because a lot

0:19:06.960 --> 0:19:08.160
<v Speaker 1>of people aren't even aware of it.

0:19:08.280 --> 0:19:11.160
<v Speaker 5>Absolutely, And I think just one thing to add to that,

0:19:11.320 --> 0:19:13.840
<v Speaker 5>for folks who are listening who maybe saying, like you know,

0:19:13.920 --> 0:19:16.520
<v Speaker 5>thinking through their own sport experience or the sport experience

0:19:16.560 --> 0:19:18.840
<v Speaker 5>of their daughters, it doesn't always have to be the

0:19:18.920 --> 0:19:21.240
<v Speaker 5>legal route, right. It doesn't always have to be a

0:19:21.280 --> 0:19:25.880
<v Speaker 5>complaint with the government or a lawsuit. Sometimes, and we've

0:19:25.880 --> 0:19:27.919
<v Speaker 5>seen this happen right with folks who have contacted us.

0:19:27.960 --> 0:19:31.840
<v Speaker 5>Sometimes it's a really well informed parent or athlete or

0:19:31.920 --> 0:19:34.720
<v Speaker 5>coach who goes to the school with the facts or

0:19:34.760 --> 0:19:37.840
<v Speaker 5>the school board with the facts to say this isn't right,

0:19:38.880 --> 0:19:41.080
<v Speaker 5>this is the law, this is what you should be doing,

0:19:41.640 --> 0:19:45.760
<v Speaker 5>and it takes persistence, and it takes a willingness to

0:19:45.840 --> 0:19:49.040
<v Speaker 5>speak out and put yourself out there. Oftentimes it's parents

0:19:49.119 --> 0:19:51.800
<v Speaker 5>of you know, juniors or seniors who are getting ready

0:19:51.840 --> 0:19:54.120
<v Speaker 5>to depart the school who say, this is my last kid.

0:19:54.160 --> 0:19:56.080
<v Speaker 5>I'm doing it for the kids behind them. You know,

0:19:56.119 --> 0:19:58.800
<v Speaker 5>they weren't necessarily willing to rock the boat at the

0:19:58.840 --> 0:20:01.280
<v Speaker 5>time that their child was a at the school, but

0:20:01.320 --> 0:20:04.560
<v Speaker 5>they're not willing to let it go unaddressed. And so

0:20:04.640 --> 0:20:07.879
<v Speaker 5>I think for folks listening like it doesn't have it

0:20:07.920 --> 0:20:12.000
<v Speaker 5>doesn't necessarily have to be a lawsuit. Oftentimes sometimes it'll

0:20:12.040 --> 0:20:15.120
<v Speaker 5>get to that, but it can also be addressed by

0:20:15.520 --> 0:20:19.000
<v Speaker 5>having a well informed conversation and being persistent with it

0:20:19.040 --> 0:20:19.440
<v Speaker 5>as well.

0:20:19.760 --> 0:20:21.080
<v Speaker 2>Yeah, I've told this story before.

0:20:21.119 --> 0:20:23.399
<v Speaker 1>I'll sum it up quickly, but when I was at Cornell,

0:20:23.480 --> 0:20:26.160
<v Speaker 1>the head of the football team wanted the female track

0:20:26.200 --> 0:20:28.560
<v Speaker 1>athletes to change out of what we practiced in and

0:20:28.680 --> 0:20:32.720
<v Speaker 1>into our regulation issued shirt and shorts before we went

0:20:32.720 --> 0:20:34.360
<v Speaker 1>into the weight room that we shared with them, because

0:20:34.359 --> 0:20:37.560
<v Speaker 1>we were a distraction because we had on spandex and

0:20:38.000 --> 0:20:40.160
<v Speaker 1>this was not asked of any other athletes of any

0:20:40.200 --> 0:20:42.440
<v Speaker 1>other sport and we were not responsible for whether the

0:20:42.480 --> 0:20:45.040
<v Speaker 1>football players could keep their focus that was on them,

0:20:45.400 --> 0:20:47.080
<v Speaker 1>And so I just put a petition on the door

0:20:47.080 --> 0:20:48.840
<v Speaker 1>of our locker room and had all the athletes from

0:20:48.840 --> 0:20:51.080
<v Speaker 1>the men's and women's track teams sign it, handed it

0:20:51.119 --> 0:20:53.600
<v Speaker 1>back and said we weren't interested in changing our attire

0:20:53.880 --> 0:20:55.600
<v Speaker 1>for the sake of the football team, and they should

0:20:55.640 --> 0:20:57.920
<v Speaker 1>get them to focus on their workouts in some other

0:20:57.960 --> 0:20:58.960
<v Speaker 1>way unrelated to us.

0:20:58.960 --> 0:20:59.760
<v Speaker 2>And that was the end of that.

0:21:00.240 --> 0:21:02.600
<v Speaker 1>Didn't require a lawsuit or anything else, just required me

0:21:02.640 --> 0:21:04.320
<v Speaker 1>being like, hey, that's bullshit, we're not going to do that,

0:21:04.600 --> 0:21:06.880
<v Speaker 1>and everyone signing and that was the end of that.

0:21:06.920 --> 0:21:10.000
<v Speaker 1>So sometimes that's all it takes. There is so much

0:21:10.040 --> 0:21:11.960
<v Speaker 1>to get into on the Title nine front, but things

0:21:12.000 --> 0:21:16.480
<v Speaker 1>are getting all the more complicated because of this NC

0:21:16.640 --> 0:21:20.919
<v Speaker 1>DOUBLEA ruling, This House versus NC DOUBLEA, the long and

0:21:20.960 --> 0:21:22.600
<v Speaker 1>short of it, and if you haven't go back and

0:21:22.640 --> 0:21:24.880
<v Speaker 1>listened to our deep dive into this with the two

0:21:24.880 --> 0:21:28.200
<v Speaker 1>sports lawyers a couple episodes ago. But basically, it gives

0:21:28.200 --> 0:21:30.960
<v Speaker 1>college athletes back pay to those who've already graduated from

0:21:31.000 --> 0:21:34.160
<v Speaker 1>a large lump settlement and payment going forward to current

0:21:34.160 --> 0:21:36.600
<v Speaker 1>athletes based on a percentage of TV right deals. So

0:21:36.960 --> 0:21:40.600
<v Speaker 1>that's money that financially and finally acknowledges the revenue that

0:21:40.680 --> 0:21:44.320
<v Speaker 1>students name, image and likeness and athletic performances bring to schools.

0:21:44.720 --> 0:21:48.399
<v Speaker 1>You combine that with nil money from outside brands, and

0:21:48.480 --> 0:21:49.679
<v Speaker 1>we're looking at a whole.

0:21:49.440 --> 0:21:51.040
<v Speaker 2>New model for college athletics.

0:21:51.080 --> 0:21:54.520
<v Speaker 1>Now it's a positive that student athletes are finally getting paid.

0:21:54.560 --> 0:21:57.400
<v Speaker 1>Everyone else was getting money, now they are, but there

0:21:57.440 --> 0:21:58.480
<v Speaker 1>will be a lot of.

0:21:58.400 --> 0:22:00.000
<v Speaker 2>Consequences to these chains.

0:22:00.680 --> 0:22:03.359
<v Speaker 1>And Dennette, I wonder if you can just even if

0:22:03.400 --> 0:22:05.320
<v Speaker 1>it's the tip of the iceberg or if it's the

0:22:05.320 --> 0:22:08.600
<v Speaker 1>whole iceberg, share your concerns about the impact of House

0:22:08.680 --> 0:22:09.560
<v Speaker 1>versus NCAA.

0:22:10.080 --> 0:22:13.240
<v Speaker 4>Yeah, So I think I think it's really important to

0:22:13.320 --> 0:22:15.879
<v Speaker 4>understand this is only one piece of what's happening in

0:22:15.880 --> 0:22:18.840
<v Speaker 4>college athletics. And so when we talk about being able

0:22:18.840 --> 0:22:21.120
<v Speaker 4>to see why we exist and how we look at everything,

0:22:21.200 --> 0:22:23.480
<v Speaker 4>we connect all the dots. So I know we're not

0:22:23.480 --> 0:22:24.800
<v Speaker 4>going to be able to cover everything. And I was

0:22:24.840 --> 0:22:27.120
<v Speaker 4>glad that you were able to talk through the details

0:22:27.119 --> 0:22:29.480
<v Speaker 4>of House and some of the other things obviously on

0:22:29.520 --> 0:22:31.840
<v Speaker 4>the last podcast. It was great, But I want to

0:22:31.920 --> 0:22:34.119
<v Speaker 4>kind of remind people if we look at how we

0:22:34.160 --> 0:22:36.359
<v Speaker 4>look at college athletics and why it keeps us up

0:22:36.400 --> 0:22:38.960
<v Speaker 4>at night, and I look at it through a few

0:22:39.000 --> 0:22:42.240
<v Speaker 4>different kind of umbrella areas. The first one is we

0:22:42.280 --> 0:22:44.760
<v Speaker 4>have an antiquated system. So you we talk about it's

0:22:44.800 --> 0:22:47.199
<v Speaker 4>not if we talked about the storytelling before, Well, I'm

0:22:47.200 --> 0:22:49.360
<v Speaker 4>going to talk about why it's so important to understand

0:22:49.359 --> 0:22:52.560
<v Speaker 4>the plumbing and the infrastructure because in college athletics that

0:22:52.640 --> 0:22:55.560
<v Speaker 4>is essentially was driving all of these challenges, and there's

0:22:55.640 --> 0:22:57.760
<v Speaker 4>more and more that are coming. So you have an

0:22:57.800 --> 0:23:01.359
<v Speaker 4>antiquated economic system that has been created and was based

0:23:01.359 --> 0:23:04.639
<v Speaker 4>on a very old model. That model has had to

0:23:04.760 --> 0:23:07.160
<v Speaker 4>evolve now because you have all of these new things

0:23:07.160 --> 0:23:10.240
<v Speaker 4>that have come into the space, whether it's anile individual,

0:23:10.600 --> 0:23:15.040
<v Speaker 4>whether it's nil collectives, whether it's multiple different legal lawsuits

0:23:15.080 --> 0:23:20.720
<v Speaker 4>like house or whether it's things like antitrust and labor laws,

0:23:20.760 --> 0:23:23.159
<v Speaker 4>and we could go on and on and on and

0:23:23.200 --> 0:23:25.919
<v Speaker 4>on right, So there's multiple things that are impacting this

0:23:26.119 --> 0:23:29.840
<v Speaker 4>entire system. In addition to those realities of kind of

0:23:29.840 --> 0:23:33.240
<v Speaker 4>a bad economic model that needs to evolve, there's never

0:23:33.280 --> 0:23:37.199
<v Speaker 4>really been true investment in women's sports and men's Olympic

0:23:37.240 --> 0:23:39.600
<v Speaker 4>sports through the lens of how you would look at

0:23:39.640 --> 0:23:42.920
<v Speaker 4>as a business. So when we compare like the business

0:23:42.920 --> 0:23:45.439
<v Speaker 4>side of sports, like coming off of whether it's a

0:23:45.440 --> 0:23:48.800
<v Speaker 4>professional model to a collegiate model, they're very different in

0:23:48.840 --> 0:23:51.200
<v Speaker 4>how they're structured. And a lot of that is because

0:23:51.240 --> 0:23:53.800
<v Speaker 4>of where the rights are controlled. And so it's really

0:23:53.800 --> 0:23:57.080
<v Speaker 4>important to understand the nuances of the plumbing of how

0:23:57.160 --> 0:24:00.480
<v Speaker 4>and who controls the rights in the collegiate model to

0:24:00.600 --> 0:24:02.600
<v Speaker 4>really know where you can make a difference in how

0:24:02.600 --> 0:24:05.800
<v Speaker 4>you invest. So there's components of what you can do,

0:24:05.920 --> 0:24:08.879
<v Speaker 4>but there's also components of how it's structured, which is

0:24:08.920 --> 0:24:11.080
<v Speaker 4>why you need to understand, like you say, get under

0:24:11.119 --> 0:24:13.199
<v Speaker 4>the hood. And I think this was something that I

0:24:13.200 --> 0:24:15.240
<v Speaker 4>saw so strongly because I worked on this side for

0:24:15.280 --> 0:24:18.200
<v Speaker 4>so long, working for the twelve schools that I worked

0:24:18.200 --> 0:24:21.520
<v Speaker 4>for in the Pac twelve. In addition to that, this

0:24:21.640 --> 0:24:24.959
<v Speaker 4>impacts broad based sports. It's not just women's sports. This impact.

0:24:25.040 --> 0:24:27.639
<v Speaker 4>This will impact men's Olympic sports as much as it

0:24:27.640 --> 0:24:30.240
<v Speaker 4>will impact women's sports. And it's really important to know

0:24:30.320 --> 0:24:32.959
<v Speaker 4>that at the Women's Sports Foundation, we care about both.

0:24:33.400 --> 0:24:37.360
<v Speaker 4>We've always cared about men and women having equal opportunity

0:24:37.400 --> 0:24:41.000
<v Speaker 4>to play sports at every level, and what is about

0:24:41.000 --> 0:24:44.280
<v Speaker 4>to happen in college could really reduce that one piece

0:24:44.320 --> 0:24:47.840
<v Speaker 4>of Title nine in this conversation, Title nine protects the

0:24:47.960 --> 0:24:51.399
<v Speaker 4>amount that that school needs to be able to be compliant, right,

0:24:51.880 --> 0:24:54.560
<v Speaker 4>so it is never going to protect if an institution

0:24:54.720 --> 0:24:57.800
<v Speaker 4>carries thirty sports, they don't have to carry at thirty sports.

0:24:58.000 --> 0:25:01.280
<v Speaker 4>I think it's sixteen currently, and FBS Division one, I

0:25:01.320 --> 0:25:04.640
<v Speaker 4>think it's fourteen and other divisions. So right now, that's

0:25:04.680 --> 0:25:07.040
<v Speaker 4>all you have to carry, but you can keep reducing.

0:25:07.400 --> 0:25:11.400
<v Speaker 4>So I know some of the strongest Olympic team USA

0:25:11.440 --> 0:25:15.159
<v Speaker 4>producing institutions are ones that carry a lot more than that.

0:25:15.359 --> 0:25:18.199
<v Speaker 4>If you look at different institutions that have carried the

0:25:18.200 --> 0:25:21.800
<v Speaker 4>most Olympians as an example, we're already seeing the pattern

0:25:21.920 --> 0:25:27.600
<v Speaker 4>of reduction of sport opportunities, reduction potentially of dropping down divisions.

0:25:28.000 --> 0:25:31.040
<v Speaker 4>So again I keep there's layers and layers and layers

0:25:31.080 --> 0:25:33.320
<v Speaker 4>to this. So I think it's really important to understand

0:25:33.320 --> 0:25:37.840
<v Speaker 4>that this legal patchwork, the NI collectives and NIL are

0:25:37.920 --> 0:25:39.320
<v Speaker 4>very different from each other, and how you have to

0:25:39.320 --> 0:25:42.640
<v Speaker 4>look at it. The lack of data transparency, the reality

0:25:42.680 --> 0:25:45.360
<v Speaker 4>of a very antiquaid economic model and then knowing how

0:25:45.359 --> 0:25:48.560
<v Speaker 4>it works is really critical to what's actually happening in

0:25:48.560 --> 0:25:51.040
<v Speaker 4>college sports, which is why we have a lot of

0:25:51.080 --> 0:25:53.880
<v Speaker 4>concerns about what this could look like when you see

0:25:53.880 --> 0:25:56.160
<v Speaker 4>the long tail of it, and we want to make

0:25:56.160 --> 0:25:58.280
<v Speaker 4>sure that we're not looking in the rear view mirror going,

0:25:58.320 --> 0:26:02.000
<v Speaker 4>oh my gosh, what just happened. And we also know

0:26:02.320 --> 0:26:05.439
<v Speaker 4>that each of the institutions, if I'm sitting as a

0:26:05.440 --> 0:26:08.800
<v Speaker 4>division ie FBS athletics director right now, we also know

0:26:08.880 --> 0:26:10.520
<v Speaker 4>how hard it is for them too. I don't want

0:26:10.520 --> 0:26:12.800
<v Speaker 4>to not have empathy for what they're going through because

0:26:12.840 --> 0:26:15.240
<v Speaker 4>it's a very different landscape for them than it was

0:26:15.280 --> 0:26:18.520
<v Speaker 4>for their predecessors twenty years ago. You've had a model

0:26:18.560 --> 0:26:20.760
<v Speaker 4>that was based on one sport for a very long

0:26:20.800 --> 0:26:24.280
<v Speaker 4>time and how that revenue was generated, and you had

0:26:24.320 --> 0:26:26.359
<v Speaker 4>control of where that money came from because you were

0:26:26.400 --> 0:26:28.600
<v Speaker 4>able to control it from the top on down. Now

0:26:28.640 --> 0:26:31.280
<v Speaker 4>that money is being spread out everywhere, so you have

0:26:31.359 --> 0:26:35.680
<v Speaker 4>to think about how can we continue to evolve. And again,

0:26:35.800 --> 0:26:38.800
<v Speaker 4>I'm the biggest college football fan. I love college football,

0:26:39.040 --> 0:26:41.840
<v Speaker 4>but we have no expense caps in college athletics. It

0:26:41.920 --> 0:26:44.159
<v Speaker 4>is very strange, and you come from professional sports and

0:26:44.200 --> 0:26:47.280
<v Speaker 4>realize that doesn't exist in college and so because of that,

0:26:47.680 --> 0:26:50.360
<v Speaker 4>we have to work within the framework of knowing how

0:26:50.359 --> 0:26:53.200
<v Speaker 4>the business model works to know how you can affect change.

0:26:53.480 --> 0:26:55.600
<v Speaker 4>And one of those biggest things that I think you

0:26:55.640 --> 0:26:59.680
<v Speaker 4>can affect change on is the reality of understanding how

0:26:59.720 --> 0:27:03.560
<v Speaker 4>you can invest if you are an individual philanthropist or

0:27:03.560 --> 0:27:07.160
<v Speaker 4>you're a brand in college athletics, and being very direct

0:27:07.200 --> 0:27:09.600
<v Speaker 4>and deliberate and deliberate in where you want that money

0:27:09.640 --> 0:27:12.920
<v Speaker 4>to go. Because of how rights are controlled, it usually

0:27:13.080 --> 0:27:15.880
<v Speaker 4>is you give money at the top of the athletics department,

0:27:15.920 --> 0:27:17.719
<v Speaker 4>that money gets spread out. But if you want your

0:27:17.720 --> 0:27:19.920
<v Speaker 4>money to go to the women's basketball program, or you

0:27:19.960 --> 0:27:22.200
<v Speaker 4>want your money to go to that women's water polo program,

0:27:22.440 --> 0:27:25.359
<v Speaker 4>you have to be very intentional and you have to

0:27:25.440 --> 0:27:28.480
<v Speaker 4>understand who controls the rights, even on the media right side.

0:27:28.520 --> 0:27:31.680
<v Speaker 4>Most people don't understand what the NCAA controls on the

0:27:31.720 --> 0:27:33.960
<v Speaker 4>media right side and what they don't. They don't control

0:27:33.960 --> 0:27:37.720
<v Speaker 4>college football media rights contracts. They control the NCAA media

0:27:37.760 --> 0:27:42.119
<v Speaker 4>championships like the basketball tournament. So it's again understanding and

0:27:42.280 --> 0:27:45.880
<v Speaker 4>college has a tendency to not essentially like to take

0:27:45.880 --> 0:27:48.200
<v Speaker 4>a lot of risk remember it's still under a higher

0:27:48.240 --> 0:27:51.359
<v Speaker 4>education model, and athletics departments are one piece of a

0:27:51.400 --> 0:27:54.920
<v Speaker 4>central campus of a university, so the controls are also

0:27:55.040 --> 0:27:58.960
<v Speaker 4>usually divided up and different rights holders are giving the

0:27:59.040 --> 0:28:01.159
<v Speaker 4>access to be able to control those rights for a

0:28:01.160 --> 0:28:04.840
<v Speaker 4>given institution, whether that's sponsorship or ticket sales. So I've

0:28:04.880 --> 0:28:07.240
<v Speaker 4>always been worried that there hasn't been an investment in

0:28:07.280 --> 0:28:10.159
<v Speaker 4>what's called the publicity side, or we might call on

0:28:10.200 --> 0:28:14.120
<v Speaker 4>the business side of professional sports side, selling sponsorship, selling tickets,

0:28:14.400 --> 0:28:16.639
<v Speaker 4>creating fan bases, doing all the things that we know

0:28:16.680 --> 0:28:20.200
<v Speaker 4>are the metrics, but have empathy on the collegiate side

0:28:20.240 --> 0:28:22.800
<v Speaker 4>because they're trying to do that for not one facility,

0:28:23.119 --> 0:28:27.000
<v Speaker 4>but fifteen or twenty sometimes and also multiple sports. So

0:28:27.000 --> 0:28:30.199
<v Speaker 4>I think most people don't understand the nuances and for

0:28:30.400 --> 0:28:33.240
<v Speaker 4>living on both sides, I've learned to have respect for

0:28:33.359 --> 0:28:36.639
<v Speaker 4>both and have empathy for both, which is why it

0:28:36.720 --> 0:28:40.360
<v Speaker 4>really is going to take a collaborative effort. But consumers

0:28:40.400 --> 0:28:42.960
<v Speaker 4>need to understand the plumbing, which isn't as sexy, but

0:28:43.000 --> 0:28:44.640
<v Speaker 4>when you understand it, you can make change.

0:28:45.640 --> 0:28:48.400
<v Speaker 1>Yeah, I think there's so much there that's fascinating, But

0:28:48.800 --> 0:28:51.840
<v Speaker 1>if there isn't a push to sell sponsorships, to market

0:28:51.840 --> 0:28:54.920
<v Speaker 1>a team, to explain why it's valuable. On the women's side,

0:28:54.960 --> 0:28:56.800
<v Speaker 1>those are the things that fall behind. And then we

0:28:56.840 --> 0:28:59.959
<v Speaker 1>blame the product when it has never been marketed or

0:29:00.120 --> 0:29:03.080
<v Speaker 1>sold the way that we have men's And if you

0:29:03.120 --> 0:29:05.880
<v Speaker 1>don't market or sell it, then it won't get better.

0:29:05.960 --> 0:29:09.960
<v Speaker 1>And you can keep pointing to its outcomes, its revenues,

0:29:10.000 --> 0:29:12.400
<v Speaker 1>et cetera as the reason you don't invest. It's a

0:29:12.600 --> 0:29:15.800
<v Speaker 1>roboros of bullshit, right because if we're not investing, we

0:29:15.880 --> 0:29:17.240
<v Speaker 1>never see it get better. And then if it never

0:29:17.320 --> 0:29:18.840
<v Speaker 1>gets better, then we have a reason that we say

0:29:18.840 --> 0:29:21.560
<v Speaker 1>we're not investing. Before I move on really quickly, I

0:29:21.600 --> 0:29:24.240
<v Speaker 1>want to ask you, and you can't predict the future,

0:29:24.520 --> 0:29:26.600
<v Speaker 1>but for folks who are maybe never going to dive

0:29:26.640 --> 0:29:29.560
<v Speaker 1>into the plumbing, it's five or ten years down the road.

0:29:29.720 --> 0:29:32.520
<v Speaker 1>What's the worst case scenario here in terms of programs

0:29:32.520 --> 0:29:36.960
<v Speaker 1>being disbanded, women's sports not being invested in, money deciding

0:29:37.120 --> 0:29:39.200
<v Speaker 1>to be given from all these different things to just

0:29:39.280 --> 0:29:39.560
<v Speaker 1>the men.

0:29:39.840 --> 0:29:40.680
<v Speaker 2>What does it look like?

0:29:41.120 --> 0:29:43.440
<v Speaker 4>Well, I don't want to it's I don't want to

0:29:43.480 --> 0:29:45.360
<v Speaker 4>say it's doomsday, because I think we all have an

0:29:45.400 --> 0:29:47.880
<v Speaker 4>opportunity to actually make change, and I think the excitement

0:29:47.880 --> 0:29:51.080
<v Speaker 4>around women's sports and the momentum around women's sports can

0:29:51.120 --> 0:29:52.920
<v Speaker 4>help us do that. It's just knowing where you put

0:29:52.920 --> 0:29:55.400
<v Speaker 4>your money. So I do think the one part that

0:29:55.400 --> 0:29:57.640
<v Speaker 4>I'm very concerned about with House, the piece that I

0:29:57.680 --> 0:30:00.560
<v Speaker 4>don't like, is it's one thing for the formula or

0:30:00.600 --> 0:30:03.200
<v Speaker 4>the model they're creating for the back pay, it's another

0:30:03.280 --> 0:30:06.000
<v Speaker 4>thing that formula is going to utilize as investment into

0:30:06.040 --> 0:30:08.640
<v Speaker 4>the future. I don't like that at all because there

0:30:08.680 --> 0:30:11.360
<v Speaker 4>hasn't ever been a fair market value in the areas

0:30:11.360 --> 0:30:15.200
<v Speaker 4>you just described, the lack of funding that has gone

0:30:15.280 --> 0:30:18.840
<v Speaker 4>towards the sponsor side, the marketing side, the publicity side,

0:30:19.040 --> 0:30:22.320
<v Speaker 4>that side, just because women's sports and men's Olympic sports

0:30:22.320 --> 0:30:25.280
<v Speaker 4>have always been defined as non revenue generating sports my

0:30:25.440 --> 0:30:29.280
<v Speaker 4>least favorite word ever, and so there has never been

0:30:29.320 --> 0:30:32.239
<v Speaker 4>a fair market value. So the reality of that is

0:30:32.280 --> 0:30:34.720
<v Speaker 4>we've already been behind the game for a long time,

0:30:34.880 --> 0:30:38.880
<v Speaker 4>and so but we have these great examples of models

0:30:38.920 --> 0:30:41.480
<v Speaker 4>that are proving that you can be that now, which

0:30:41.520 --> 0:30:43.280
<v Speaker 4>is some of the momentum you're obviously seeing at the

0:30:43.320 --> 0:30:45.880
<v Speaker 4>top of the ecosystem. So that's why I think if

0:30:45.920 --> 0:30:48.000
<v Speaker 4>you understand some of the plumbing. It's just about being

0:30:48.080 --> 0:30:50.800
<v Speaker 4>intentional where you put your dollars. We always talk about

0:30:51.040 --> 0:30:53.240
<v Speaker 4>there needs to be more brands involved. There needs to

0:30:53.280 --> 0:30:55.560
<v Speaker 4>be a lot more brands to create the ocean. But

0:30:55.640 --> 0:30:57.600
<v Speaker 4>when those brands need to be you know, they also

0:30:57.680 --> 0:30:59.440
<v Speaker 4>need to understand how the system works so they know

0:30:59.480 --> 0:31:03.120
<v Speaker 4>how they can utilize their marketing dollars. So I would

0:31:03.160 --> 0:31:07.400
<v Speaker 4>say that, like, my biggest concern is can a very

0:31:07.560 --> 0:31:10.960
<v Speaker 4>significant reduction in broad based sports for both men and

0:31:10.960 --> 0:31:14.640
<v Speaker 4>women Olympic sports, that's my biggest concern. I think that

0:31:14.920 --> 0:31:18.000
<v Speaker 4>you will see less opportunities than you see today if

0:31:18.040 --> 0:31:21.120
<v Speaker 4>we don't pay attention. And there's enough examples of those

0:31:21.200 --> 0:31:25.200
<v Speaker 4>already of athletics departments, you know, not continuing to play

0:31:25.200 --> 0:31:27.200
<v Speaker 4>no matter what division and at what level they are,

0:31:27.480 --> 0:31:32.920
<v Speaker 4>sports being going away men's and women's. And the reality

0:31:33.000 --> 0:31:35.880
<v Speaker 4>is we've got a really beautiful system because it's tied

0:31:35.920 --> 0:31:39.280
<v Speaker 4>to our education model and the legislation that is allowed

0:31:39.320 --> 0:31:41.840
<v Speaker 4>for so many of those men and women that never

0:31:41.880 --> 0:31:43.960
<v Speaker 4>go on to be on Team USA, but just have

0:31:44.040 --> 0:31:46.040
<v Speaker 4>a great opportunity to be able to play at whatever

0:31:46.160 --> 0:31:48.719
<v Speaker 4>level in college and be able to earn their degree.

0:31:48.800 --> 0:31:51.440
<v Speaker 4>So I do think we should feel a lot of

0:31:51.480 --> 0:31:54.600
<v Speaker 4>pride in that part of the collegiate system and recognize

0:31:54.640 --> 0:31:57.440
<v Speaker 4>that we can make we can make change. And my

0:31:57.600 --> 0:32:00.240
<v Speaker 4>goal and objective is to see some of these sports,

0:32:00.320 --> 0:32:03.000
<v Speaker 4>both men's and women's Olympic sports, be able to pay

0:32:03.000 --> 0:32:05.840
<v Speaker 4>for themselves so they're not on the chopping block and

0:32:05.880 --> 0:32:09.200
<v Speaker 4>so not seeing a reduction in investment, but an increase

0:32:09.200 --> 0:32:14.120
<v Speaker 4>in investment, but having empathy and understanding the challenges athletic

0:32:14.160 --> 0:32:18.160
<v Speaker 4>administrators are under and recognizing that the private sector can

0:32:18.200 --> 0:32:20.240
<v Speaker 4>play a big role on this and making sure that

0:32:20.280 --> 0:32:23.920
<v Speaker 4>they make those investments. Because everybody loves college athletics in

0:32:23.960 --> 0:32:26.520
<v Speaker 4>the United States. We all have rama mater, we all

0:32:26.560 --> 0:32:28.239
<v Speaker 4>have you know, the school that we follow in our

0:32:28.240 --> 0:32:31.160
<v Speaker 4>own community. This is relevant to everybody, and I think

0:32:31.200 --> 0:32:34.240
<v Speaker 4>that's something that I'm hopeful we can rally everybody to

0:32:34.360 --> 0:32:38.120
<v Speaker 4>understand just progress made isn't necessarily a progress progress to come,

0:32:38.160 --> 0:32:40.080
<v Speaker 4>So let's let's not let it get there.

0:32:40.400 --> 0:32:43.479
<v Speaker 5>Yeah. I just wanted to emphasize something that Dennett, you know,

0:32:43.560 --> 0:32:47.120
<v Speaker 5>has has said is just Title nine does not protect

0:32:47.280 --> 0:32:50.440
<v Speaker 5>broad based sports offerings, right, So what it means is

0:32:50.440 --> 0:32:53.200
<v Speaker 5>that all Title nine says is that once a school

0:32:53.240 --> 0:32:56.920
<v Speaker 5>decides to offer sports, it must do so equitably. A

0:32:56.960 --> 0:33:01.320
<v Speaker 5>school can offer zero sports equitably, they can offer, you know,

0:33:01.560 --> 0:33:04.560
<v Speaker 5>a fraction of the opportunities that they currently have. And

0:33:04.600 --> 0:33:09.560
<v Speaker 5>while they're currently minimum sponsorship requirements at the NCAA level,

0:33:10.920 --> 0:33:13.240
<v Speaker 5>to my knowledge, all it takes is a vote of

0:33:13.280 --> 0:33:16.080
<v Speaker 5>membership to say, you know what, sixteen is too much?

0:33:16.560 --> 0:33:19.520
<v Speaker 5>Right Maybe it's sixteen right now, but who says five

0:33:19.600 --> 0:33:20.920
<v Speaker 5>years down the road, they might say, you know what,

0:33:21.080 --> 0:33:23.440
<v Speaker 5>sixteen's too much, We actually need it to be ten.

0:33:24.320 --> 0:33:28.240
<v Speaker 5>And now you're looking at schools severely diminishing the number

0:33:28.280 --> 0:33:32.280
<v Speaker 5>of sports that they're carrying and just investing much more

0:33:32.400 --> 0:33:37.320
<v Speaker 5>in fewer sports, which to some extent is their prerogative

0:33:37.600 --> 0:33:39.920
<v Speaker 5>when it comes to the current offerings. But you know,

0:33:39.960 --> 0:33:44.240
<v Speaker 5>as we said, we want more student athletes to have

0:33:44.360 --> 0:33:47.120
<v Speaker 5>access to sports because we know the lifelong benefits that

0:33:47.160 --> 0:33:47.840
<v Speaker 5>they provide.

0:33:47.960 --> 0:33:50.480
<v Speaker 1>Right, so they would make these cuts because essentially, once

0:33:50.520 --> 0:33:52.840
<v Speaker 1>you've opened the door to hey, we can make money,

0:33:53.200 --> 0:33:55.720
<v Speaker 1>and we can openly make money, they're just going to

0:33:55.760 --> 0:33:59.040
<v Speaker 1>start focusing only on the teams that make money at

0:33:59.080 --> 0:34:02.360
<v Speaker 1>the expense of others. Because the influx of new money

0:34:02.560 --> 0:34:06.360
<v Speaker 1>that goes to the athletes, why does that automatically and

0:34:06.440 --> 0:34:09.239
<v Speaker 1>ultimately lead to cuts to the programs.

0:34:09.440 --> 0:34:11.880
<v Speaker 4>The challenging part is this, if you're running a business,

0:34:12.160 --> 0:34:13.759
<v Speaker 4>you're looking at it like, how do I keep my

0:34:13.840 --> 0:34:16.320
<v Speaker 4>lights turned on? Right? If you have all these different

0:34:16.320 --> 0:34:19.520
<v Speaker 4>sports in that you're responsible for and you don't have

0:34:19.560 --> 0:34:21.520
<v Speaker 4>expense caps, then at the end of the day, it

0:34:21.560 --> 0:34:25.040
<v Speaker 4>just becomes an economic decision. Unfortunately, it's really black and white.

0:34:25.160 --> 0:34:28.759
<v Speaker 4>And so if you're in that situation and you have

0:34:28.880 --> 0:34:30.960
<v Speaker 4>the ability that you have to stay here because this

0:34:31.000 --> 0:34:33.480
<v Speaker 4>sport is allowing you to generate this much money, and

0:34:33.880 --> 0:34:35.560
<v Speaker 4>why would you ever start to invest in the other

0:34:35.640 --> 0:34:37.800
<v Speaker 4>sports if you're just trying to hold on because you

0:34:37.880 --> 0:34:40.080
<v Speaker 4>used to be able to control how the money is distributed.

0:34:40.239 --> 0:34:42.040
<v Speaker 4>You don't get to control that anymore because of all

0:34:42.120 --> 0:34:44.719
<v Speaker 4>things that we just described, Because it's going out to

0:34:44.840 --> 0:34:48.920
<v Speaker 4>nil individual, because you have the lawsuits.

0:34:48.480 --> 0:34:50.040
<v Speaker 2>Well, you do get to control it.

0:34:50.080 --> 0:34:55.160
<v Speaker 1>But because now people understand that you're in control of distributing,

0:34:55.280 --> 0:34:57.839
<v Speaker 1>there can be more pull on just giving it all

0:34:57.880 --> 0:35:00.359
<v Speaker 1>to football or all to basketball. Whereas before, or when

0:35:00.400 --> 0:35:03.480
<v Speaker 1>revenue came in from football, you could distribute it across

0:35:03.520 --> 0:35:06.840
<v Speaker 1>the school to the benefit of the athletic department at large,

0:35:07.120 --> 0:35:09.839
<v Speaker 1>and now there will be demands from coaches who want

0:35:09.840 --> 0:35:12.800
<v Speaker 1>their players paid more or their programs to be even

0:35:12.800 --> 0:35:13.640
<v Speaker 1>more lifted up.

0:35:13.840 --> 0:35:15.200
<v Speaker 4>Yeah, and there would be choices. I mean, I think

0:35:15.239 --> 0:35:17.239
<v Speaker 4>you could also say we haven't even gotten into the

0:35:17.239 --> 0:35:20.440
<v Speaker 4>discussions of the transferporter. But there's also the reality of

0:35:20.440 --> 0:35:23.000
<v Speaker 4>what's happening that we used to say used to happen.

0:35:23.080 --> 0:35:26.200
<v Speaker 4>You know, under the table is very forward facing now.

0:35:26.280 --> 0:35:28.560
<v Speaker 4>So it's also a matter of is that money that

0:35:28.680 --> 0:35:31.160
<v Speaker 4>used to be a booster that's going somewhere else now

0:35:31.200 --> 0:35:34.400
<v Speaker 4>going to a quarterback and so that money might have

0:35:34.440 --> 0:35:37.480
<v Speaker 4>gone to the top of the athletics department before, and

0:35:37.520 --> 0:35:39.480
<v Speaker 4>so they did have the ability to distribute that to

0:35:39.480 --> 0:35:41.520
<v Speaker 4>the softball team. So that's why you have to look

0:35:41.560 --> 0:35:45.240
<v Speaker 4>at each of these layers to understand that it's almost

0:35:45.280 --> 0:35:48.440
<v Speaker 4>like a restricted grant. Is a very important way to

0:35:48.480 --> 0:35:51.080
<v Speaker 4>think about it if you're thinking about funding different sports

0:35:51.120 --> 0:35:54.520
<v Speaker 4>properties because in college, because then it's a guarantee to

0:35:54.560 --> 0:35:57.880
<v Speaker 4>get to that. That's why I think individuals and brands

0:35:57.920 --> 0:35:59.680
<v Speaker 4>can say this is the only place where I want

0:35:59.719 --> 0:36:02.440
<v Speaker 4>my money to go, and this is why And I

0:36:02.440 --> 0:36:04.560
<v Speaker 4>think that's going to be really important in the future

0:36:05.719 --> 0:36:08.880
<v Speaker 4>because I do think brands and individuals can help drive

0:36:09.480 --> 0:36:12.600
<v Speaker 4>infusing more cash into the system that will help women's

0:36:12.600 --> 0:36:16.040
<v Speaker 4>sports and men's Olympic sports, which ultimately is what's needed anyways,

0:36:16.120 --> 0:36:18.120
<v Speaker 4>because we haven't really done what we need to do

0:36:18.200 --> 0:36:21.239
<v Speaker 4>to get those women's sports, in particular to have the

0:36:21.360 --> 0:36:24.879
<v Speaker 4>right types of promotional tools to actually build fandom. I've

0:36:24.880 --> 0:36:27.680
<v Speaker 4>always said, done all this great work in women's sports

0:36:27.400 --> 0:36:30.440
<v Speaker 4>with essentially our hands tied behind our backs. We've never

0:36:30.440 --> 0:36:33.839
<v Speaker 4>controlled the rights. The disruption and media has allowed us

0:36:33.880 --> 0:36:36.520
<v Speaker 4>to be in different places. I just think that the

0:36:36.600 --> 0:36:39.880
<v Speaker 4>opportunities are here because of all that disruption, and so

0:36:40.120 --> 0:36:42.319
<v Speaker 4>it's why you have to be able to play and

0:36:42.360 --> 0:36:45.440
<v Speaker 4>work the system to understand where you can make an impact,

0:36:45.880 --> 0:36:48.080
<v Speaker 4>because it's going to be one of those challenges at

0:36:48.120 --> 0:36:49.480
<v Speaker 4>the end of the day that schools are going to

0:36:49.520 --> 0:36:53.399
<v Speaker 4>have to decide and if your budgets are looking the way,

0:36:53.440 --> 0:36:54.759
<v Speaker 4>they're looking a certain way, you're going to have to

0:36:54.800 --> 0:36:57.200
<v Speaker 4>make our choices and what's the easiest choice to make.

0:36:57.480 --> 0:37:00.080
<v Speaker 1>So Sarah my friend Victoria Jackson, she's a professor of

0:37:00.120 --> 0:37:02.360
<v Speaker 1>sport history at ASU, and she believes The answer is

0:37:02.400 --> 0:37:05.320
<v Speaker 1>you have to spin off football, make it a separate industry,

0:37:05.480 --> 0:37:08.600
<v Speaker 1>fully professional under twenty three league, not run by higher

0:37:08.719 --> 0:37:12.799
<v Speaker 1>education anymore, but affiliated with schools. So schools have their

0:37:12.840 --> 0:37:16.680
<v Speaker 1>games and teams, students and fans keep their experiences, but

0:37:16.719 --> 0:37:20.400
<v Speaker 1>the school doesn't run it. Players get employment contracts, they

0:37:20.440 --> 0:37:23.600
<v Speaker 1>can activate the free education associated with the school whenever

0:37:23.600 --> 0:37:27.000
<v Speaker 1>they want, while they're playing or after, and it sort

0:37:27.000 --> 0:37:29.319
<v Speaker 1>of becomes a minor league for the NFL, but with

0:37:29.400 --> 0:37:32.640
<v Speaker 1>affiliation to schools that people are so clinging to because

0:37:32.680 --> 0:37:35.040
<v Speaker 1>of what Dannetti said, we all love our alma mater,

0:37:35.120 --> 0:37:37.000
<v Speaker 1>we all love that experience, and the schools love the

0:37:37.040 --> 0:37:39.440
<v Speaker 1>money that comes with it. Is that the only way

0:37:39.480 --> 0:37:41.920
<v Speaker 1>to do this because the number of roster spots for

0:37:41.960 --> 0:37:45.120
<v Speaker 1>football and the outsized money there is really what keeps

0:37:45.200 --> 0:37:47.960
<v Speaker 1>us from trying to have a more balanced ecosystem.

0:37:48.280 --> 0:37:50.920
<v Speaker 5>I think there are plenty of ways that you know

0:37:51.080 --> 0:37:54.920
<v Speaker 5>are There are lots of opportunities and ways that people

0:37:55.000 --> 0:37:57.719
<v Speaker 5>have suggested we can approach this right. And I don't

0:37:57.719 --> 0:38:00.600
<v Speaker 5>think that there's necessarily one right answer to it. I

0:38:00.600 --> 0:38:05.440
<v Speaker 5>think there's lots of conversation right and there's no right answer,

0:38:05.440 --> 0:38:08.839
<v Speaker 5>and we're all trying to figure it out. But I think,

0:38:08.920 --> 0:38:11.120
<v Speaker 5>you know, the a couple things just from a Title

0:38:11.160 --> 0:38:15.120
<v Speaker 5>nine perspective that strike me as we're talking, and even

0:38:15.200 --> 0:38:18.440
<v Speaker 5>in what Dennetja said, like, yes, folks can say this

0:38:18.560 --> 0:38:21.160
<v Speaker 5>is where I want my money to go. And on

0:38:21.239 --> 0:38:23.319
<v Speaker 5>the women's side, that's going to be super helpful because

0:38:23.360 --> 0:38:27.400
<v Speaker 5>maybe there's not as much investment by the schools. But

0:38:27.640 --> 0:38:30.400
<v Speaker 5>I want to give the caveat that regardless of where

0:38:30.440 --> 0:38:33.920
<v Speaker 5>the money comes from, as long as the school allows

0:38:34.320 --> 0:38:38.160
<v Speaker 5>that benefit to be passed along to the student athletes,

0:38:38.800 --> 0:38:41.240
<v Speaker 5>they are responsible for making sure that their student athletes

0:38:41.239 --> 0:38:43.719
<v Speaker 5>are treated equitably. Right, So you can't say, well, it

0:38:43.760 --> 0:38:46.520
<v Speaker 5>came it's a restricted it's restricted money, it came from

0:38:46.560 --> 0:38:50.520
<v Speaker 5>over here, so therefore it doesn't matter in factoring in

0:38:50.040 --> 0:38:53.520
<v Speaker 5>the Title nine compliance aspect of it. So and the

0:38:53.640 --> 0:38:56.080
<v Speaker 5>same as of right now and how things are structured

0:38:56.160 --> 0:38:59.359
<v Speaker 5>is true for football, right and that debate happened long

0:38:59.400 --> 0:39:03.440
<v Speaker 5>ago on you know the floors of Congress of whether

0:39:03.520 --> 0:39:05.600
<v Speaker 5>or not football gets spun off and kind of becomes

0:39:05.640 --> 0:39:08.480
<v Speaker 5>its own thing and isn't under Title nine right now

0:39:08.480 --> 0:39:11.600
<v Speaker 5>in the way things are structured attached to our educational programs.

0:39:12.000 --> 0:39:14.839
<v Speaker 5>Football is part of Title nine compliance, and schools need

0:39:14.880 --> 0:39:16.200
<v Speaker 5>to make sure because at the end of the day,

0:39:16.239 --> 0:39:19.960
<v Speaker 5>right it's still students at that school who are receiving

0:39:20.000 --> 0:39:24.439
<v Speaker 5>the benefits the educational opportunities. Title nine is an educational law,

0:39:24.520 --> 0:39:27.320
<v Speaker 5>and we need to make sure that we're treating folks

0:39:27.360 --> 0:39:28.640
<v Speaker 5>equitably under the law.

0:39:29.440 --> 0:39:31.720
<v Speaker 1>Completely agree, I mean as of right now, of course,

0:39:31.800 --> 0:39:35.400
<v Speaker 1>I'm just wondering if it's possible to fix this problem

0:39:35.680 --> 0:39:38.120
<v Speaker 1>when we all know that the big thing sticking out

0:39:38.320 --> 0:39:40.480
<v Speaker 1>is the thing that has one hundred plus roster spots

0:39:40.800 --> 0:39:43.160
<v Speaker 1>and is you know, has a bunch of different roles.

0:39:43.160 --> 0:39:43.719
<v Speaker 2>What's up to that?

0:39:44.560 --> 0:39:47.080
<v Speaker 4>Yeah, I think the part that makes it so complicated

0:39:47.640 --> 0:39:51.040
<v Speaker 4>is that again diving in, like most people don't understand

0:39:51.120 --> 0:39:54.200
<v Speaker 4>that Division one FBS is very different from Division one FCS,

0:39:54.280 --> 0:39:57.120
<v Speaker 4>was very different from Division two, division three, I mean,

0:39:57.160 --> 0:39:59.960
<v Speaker 4>and there's football at all levels. So I think that

0:40:00.040 --> 0:40:02.600
<v Speaker 4>that's one of the things that's really hard on. Does

0:40:02.640 --> 0:40:04.000
<v Speaker 4>it work in certain circumstances?

0:40:04.000 --> 0:40:04.640
<v Speaker 2>Well, what is that?

0:40:04.920 --> 0:40:08.040
<v Speaker 4>I mean even within division one, Division one is very

0:40:08.040 --> 0:40:10.279
<v Speaker 4>different from the top to the bottom part of Division one,

0:40:10.320 --> 0:40:13.920
<v Speaker 4>and people don't understand that, like even within conferences. So

0:40:14.239 --> 0:40:15.960
<v Speaker 4>I think that's the part that has always made this

0:40:16.000 --> 0:40:19.440
<v Speaker 4>so complicated is that not everybody's treated equally in the

0:40:19.520 --> 0:40:23.800
<v Speaker 4>relationship of how football is even functions in the collegiate model.

0:40:23.840 --> 0:40:25.640
<v Speaker 4>And I think what we don't want to see happen

0:40:25.800 --> 0:40:29.359
<v Speaker 4>is that there are great things about college football at

0:40:29.400 --> 0:40:32.000
<v Speaker 4>all levels that has really benefited young men to have

0:40:32.000 --> 0:40:35.000
<v Speaker 4>the ability to go earn their scholarships. And how the

0:40:35.040 --> 0:40:37.960
<v Speaker 4>business model works again is so antiquated because it's built

0:40:37.960 --> 0:40:40.200
<v Speaker 4>on something that worked a long time ago that isn't

0:40:40.239 --> 0:40:43.640
<v Speaker 4>necessarily working today in twenty twenty five. And so I

0:40:43.680 --> 0:40:46.560
<v Speaker 4>think our concern too is to see the reality of

0:40:46.600 --> 0:40:51.359
<v Speaker 4>what potentially could happen, but it's not the same. Like

0:40:51.640 --> 0:40:53.680
<v Speaker 4>I worked at a Power five conference. I know who

0:40:53.680 --> 0:40:55.960
<v Speaker 4>controls the media rights, and I worked at one of

0:40:56.000 --> 0:40:58.840
<v Speaker 4>the Power five conferences that went away and so you

0:40:58.880 --> 0:41:01.080
<v Speaker 4>know that isn't the same one and had the most

0:41:01.080 --> 0:41:05.759
<v Speaker 4>prolific women's sports Olympic programs of the entire country. So

0:41:05.800 --> 0:41:09.319
<v Speaker 4>I worked with those institutions for over a decade to

0:41:09.480 --> 0:41:12.239
<v Speaker 4>know the work and you know, for me to see

0:41:12.280 --> 0:41:16.719
<v Speaker 4>a conference that entire women's sports olympians were stronger than

0:41:16.840 --> 0:41:19.359
<v Speaker 4>anybody else in the country, and to see it, you know,

0:41:19.960 --> 0:41:22.160
<v Speaker 4>be where it is today's very hard to swallow in

0:41:22.200 --> 0:41:24.120
<v Speaker 4>the collegiate model, you know, I spent I'm a West

0:41:24.120 --> 0:41:26.680
<v Speaker 4>Coast girl and spent time as a PAC ten, Pac

0:41:26.719 --> 0:41:29.840
<v Speaker 4>twelve kid and graduate. So to go through that process

0:41:29.880 --> 0:41:31.640
<v Speaker 4>of seeing all of that and seeing where we are

0:41:31.640 --> 0:41:35.520
<v Speaker 4>today and really seeing a conference that was all about

0:41:35.560 --> 0:41:39.960
<v Speaker 4>the conference of champions and recognizing those strengthen women's Olympic sports.

0:41:40.400 --> 0:41:42.680
<v Speaker 4>But I think it's important for people to recognize that

0:41:42.760 --> 0:41:45.560
<v Speaker 4>it's so different from even within Division one.

0:41:46.960 --> 0:41:50.080
<v Speaker 5>Sarah Denett as you as you talk about women's Olympic sports.

0:41:50.120 --> 0:41:52.720
<v Speaker 5>I also want to make the point that we often

0:41:52.760 --> 0:41:55.239
<v Speaker 5>talk about collegiate sports as a feeder system for a

0:41:55.239 --> 0:41:59.920
<v Speaker 5>Team USA, but we also should recognize the fact that

0:42:00.000 --> 0:42:05.880
<v Speaker 5>at our colleges and universities also produce international student athletes.

0:42:05.920 --> 0:42:08.240
<v Speaker 5>So this is not just about the strength of Team USA.

0:42:08.360 --> 0:42:10.319
<v Speaker 5>This is about the strength of the field on the

0:42:10.360 --> 0:42:14.680
<v Speaker 5>Olympic stage and the number of athletes who come through

0:42:15.120 --> 0:42:17.919
<v Speaker 5>US systems benefit from Title nine at the high school

0:42:17.960 --> 0:42:20.719
<v Speaker 5>or collegiate level and then either go back to a

0:42:20.760 --> 0:42:23.759
<v Speaker 5>home country and play for a national team or go

0:42:23.840 --> 0:42:27.240
<v Speaker 5>to a country of where they have heritage, and they're

0:42:27.520 --> 0:42:29.920
<v Speaker 5>able to play even if they're born here. Right Like

0:42:30.200 --> 0:42:34.200
<v Speaker 5>Title nine has elevated the global game. And we also

0:42:34.360 --> 0:42:37.640
<v Speaker 5>can't gloss over the impact that this could have not

0:42:37.760 --> 0:42:42.360
<v Speaker 5>just on Team USA, but globally the athletes and the

0:42:42.400 --> 0:42:44.960
<v Speaker 5>training grounds that we have in our collegiate system right now.

0:42:45.719 --> 0:42:47.839
<v Speaker 1>Yeah, and that's true for men and women, but particularly

0:42:47.840 --> 0:42:50.440
<v Speaker 1>for women in countries that don't have the infrastructure and

0:42:50.480 --> 0:42:53.360
<v Speaker 1>the investment in women's sports, they can come here and thrive.

0:42:53.840 --> 0:42:56.399
<v Speaker 1>We are so out of time, but I do want

0:42:56.480 --> 0:43:00.520
<v Speaker 1>one sentence. It's going to be hard, but one sentence

0:43:01.000 --> 0:43:04.359
<v Speaker 1>from each of you, a call to action. Then Nette,

0:43:04.360 --> 0:43:06.080
<v Speaker 1>you've sort of already done it, but a call to

0:43:06.120 --> 0:43:08.600
<v Speaker 1>action for folks who want to have an impact on

0:43:08.640 --> 0:43:09.640
<v Speaker 1>this changing landscape.

0:43:12.800 --> 0:43:12.920
<v Speaker 3>HM.

0:43:14.760 --> 0:43:17.360
<v Speaker 4>I always, because we spend so much time talking about investment,

0:43:17.840 --> 0:43:22.160
<v Speaker 4>I will always say intentional and deliberate investment in every

0:43:22.239 --> 0:43:26.440
<v Speaker 4>layer of the ecosystem of women's sports is critical. Understanding

0:43:26.600 --> 0:43:28.640
<v Speaker 4>enough about how it works so you put your money

0:43:28.640 --> 0:43:31.400
<v Speaker 4>where you want your money to go is really really critical.

0:43:31.920 --> 0:43:35.520
<v Speaker 4>And just remembering that sports is so much bigger than

0:43:35.520 --> 0:43:39.120
<v Speaker 4>the time in which they compete. It is essentially fueling

0:43:39.160 --> 0:43:41.640
<v Speaker 4>our economy with the future leaders both men and women,

0:43:42.040 --> 0:43:44.640
<v Speaker 4>as well as all the amazing preventative health measures that

0:43:44.680 --> 0:43:46.680
<v Speaker 4>happen when girls and boys both play sports. So we

0:43:46.760 --> 0:43:49.160
<v Speaker 4>have to continue to make sure this isn't a nice

0:43:49.200 --> 0:43:50.880
<v Speaker 4>to have. And that was way long.

0:43:50.800 --> 0:43:54.959
<v Speaker 1>Run on sentence, but I'll allow it, Sarah.

0:43:55.239 --> 0:43:57.120
<v Speaker 5>I think I'll stick with the title nine theme, right.

0:43:57.160 --> 0:44:00.400
<v Speaker 5>I think we need folks need to be education on

0:44:00.480 --> 0:44:03.480
<v Speaker 5>the law and empowered to speak up. Just because we've

0:44:03.520 --> 0:44:06.759
<v Speaker 5>seen so much progress already doesn't mean that we're guaranteed

0:44:07.239 --> 0:44:09.640
<v Speaker 5>that progress or that we will maintain that ground for

0:44:09.680 --> 0:44:11.759
<v Speaker 5>the next fifty years. So it takes all of us

0:44:12.080 --> 0:44:15.000
<v Speaker 5>in understanding the law, being educated, and being empowered to

0:44:15.040 --> 0:44:17.440
<v Speaker 5>speak up and increase compliance.

0:44:18.200 --> 0:44:21.200
<v Speaker 1>To steal a line from one of those PAC twelve schools,

0:44:21.200 --> 0:44:25.279
<v Speaker 1>fight on is the message here. Thank you both so

0:44:25.360 --> 0:44:28.279
<v Speaker 1>much for coming on. Obviously we could talk about this

0:44:28.400 --> 0:44:30.359
<v Speaker 1>for much longer. Maybe we'll have you back as we

0:44:30.640 --> 0:44:33.720
<v Speaker 1>continue to monitor the landscape, but so appreciate your insight.

0:44:33.960 --> 0:44:35.920
<v Speaker 4>Thanks Sar, Thank you for having us, Sarah. Thanks for

0:44:36.080 --> 0:44:38.400
<v Speaker 4>being a big voice for women's sports. It's important.

0:44:40.640 --> 0:44:43.000
<v Speaker 1>Thanks again to Dennette and Sarah for taking the time.

0:44:43.120 --> 0:44:45.000
<v Speaker 1>We got to take another break when we come back.

0:44:45.080 --> 0:44:48.560
<v Speaker 1>A review that cast shade and intends to spark change.

0:44:48.719 --> 0:44:59.520
<v Speaker 1>Stick around, Welcome back slices. We love that you're listening,

0:44:59.600 --> 0:45:01.399
<v Speaker 1>but we want to get in the game every day too,

0:45:01.520 --> 0:45:03.880
<v Speaker 1>So here's our good game play of the day. We

0:45:03.960 --> 0:45:06.600
<v Speaker 1>wanted to highlight an upcoming event some uselcens might be

0:45:06.600 --> 0:45:10.160
<v Speaker 1>interested in attending. Athlete Ally is holding its fifth annual

0:45:10.239 --> 0:45:14.320
<v Speaker 1>Athlete Activism Summit from June twelfth to the fifteenth in Portland, Oregon,

0:45:14.560 --> 0:45:17.359
<v Speaker 1>with registration open now through May ninth. The four day

0:45:17.400 --> 0:45:20.640
<v Speaker 1>summit is open to any college athlete, coach, or administrator

0:45:20.760 --> 0:45:23.279
<v Speaker 1>who's looking to make their school's community more inclusive and

0:45:23.320 --> 0:45:27.000
<v Speaker 1>welcoming with panels, discussion groups, and outings to local games

0:45:27.000 --> 0:45:30.359
<v Speaker 1>and activities. We're big fans of athlete Ally here at

0:45:30.360 --> 0:45:32.080
<v Speaker 1>Good Games, so even if you can't make the event,

0:45:32.239 --> 0:45:34.040
<v Speaker 1>be sure to check out their work. We'll link to

0:45:34.080 --> 0:45:36.800
<v Speaker 1>their website and the event registration page in the show notes.

0:45:37.320 --> 0:45:38.759
<v Speaker 1>And you know, we always love to hear from you,

0:45:38.800 --> 0:45:41.840
<v Speaker 1>so hit us up on email. Good Game at wondermedianetwork

0:45:41.880 --> 0:45:45.280
<v Speaker 1>dot com. Don't forget to subscribe a rate and review, y'all.

0:45:45.480 --> 0:45:48.200
<v Speaker 1>It's really easy. Just take it from former triathlete and

0:45:48.239 --> 0:45:51.280
<v Speaker 1>ironmanwinner Sarah Gross, who called in with a guest review

0:45:51.360 --> 0:45:52.360
<v Speaker 1>on some recent news.

0:45:52.640 --> 0:45:53.240
<v Speaker 2>Take a listen.

0:45:54.440 --> 0:45:59.200
<v Speaker 6>Ironman, not the superhero, but the triathlon company made announcements

0:45:59.239 --> 0:46:03.120
<v Speaker 6>last week that's sadly will significantly reverse forward progress for

0:46:03.239 --> 0:46:06.880
<v Speaker 6>women who love to swim, bike, and run. Rating minus

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<v Speaker 6>infinity stars review. First of all, thank you Sarah and

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<v Speaker 6>slices for letting me jump in with this review today.

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<v Speaker 2>I wish I had better news.

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<v Speaker 6>I'm Sarah Gross, former Ironman North American champion and founder

0:46:21.760 --> 0:46:24.920
<v Speaker 6>and CEO of Feisty, a media company that covers women's

0:46:24.920 --> 0:46:28.560
<v Speaker 6>sports and women's health. Side note, I love the episode

0:46:28.600 --> 0:46:32.080
<v Speaker 6>with Chelsea Sadaro and Haley Tura and have narrowly avoided

0:46:32.160 --> 0:46:35.640
<v Speaker 6>pooping my pants on several occasions. It comes with a territory.

0:46:37.000 --> 0:46:40.000
<v Speaker 6>So on to the bad news. Iron Man announced that

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<v Speaker 6>for their World Championship they will be going back to

0:46:42.440 --> 0:46:45.040
<v Speaker 6>a single day of racing both men and women together

0:46:45.400 --> 0:46:48.200
<v Speaker 6>on the Big Island of Hawaii. Many people in the

0:46:48.239 --> 0:46:51.520
<v Speaker 6>sport cheered. I mean, I can understand the appeal of

0:46:51.600 --> 0:46:55.000
<v Speaker 6>having everyone together racing at the same time, but when

0:46:55.080 --> 0:46:58.160
<v Speaker 6>you dig into the details, you realize that these changes

0:46:58.239 --> 0:47:01.200
<v Speaker 6>come at the expense of all the forward progress Iron

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<v Speaker 6>Men has made for women over the last two or

0:47:03.239 --> 0:47:06.920
<v Speaker 6>three years. Since twenty twenty two, women have had their

0:47:06.960 --> 0:47:09.600
<v Speaker 6>own race, meaning there were no men on the course

0:47:09.640 --> 0:47:12.640
<v Speaker 6>with them. This ensured that women had a clear, fair

0:47:12.680 --> 0:47:16.319
<v Speaker 6>course undisturbed by the men's race. Like Chelsea said at

0:47:16.320 --> 0:47:18.840
<v Speaker 6>the time, there aren't men on the court during the

0:47:18.880 --> 0:47:21.880
<v Speaker 6>women's Wimbledon final, so why should there be men on

0:47:21.920 --> 0:47:25.080
<v Speaker 6>our race course? And it's been incredible being in Kona

0:47:25.160 --> 0:47:27.520
<v Speaker 6>for these races, with all the media focus on the

0:47:27.520 --> 0:47:30.839
<v Speaker 6>women's race, and watching a woman cross the finish line

0:47:30.880 --> 0:47:34.879
<v Speaker 6>first in an Iron Man so many shivers. But this

0:47:35.040 --> 0:47:37.799
<v Speaker 6>change back to a single day of racing has come

0:47:37.920 --> 0:47:41.640
<v Speaker 6>at another cost as well. As you can imagine, when

0:47:41.680 --> 0:47:44.120
<v Speaker 6>men and women each had their own race, there were

0:47:44.160 --> 0:47:48.359
<v Speaker 6>equal numbers of available race spots by gender. But under

0:47:48.360 --> 0:47:52.200
<v Speaker 6>this new system, which is really an old system, recycled

0:47:52.560 --> 0:47:56.719
<v Speaker 6>slots will be handed out based on participation numbers. In practice,

0:47:56.880 --> 0:47:59.760
<v Speaker 6>this means that twenty five percent of the athletes racing

0:47:59.800 --> 0:48:02.520
<v Speaker 6>and in twenty twenty six will be women and a

0:48:02.560 --> 0:48:06.759
<v Speaker 6>whopping seventy five percent will be men. Now I'm sure,

0:48:06.800 --> 0:48:09.560
<v Speaker 6>you can imagine lots of people were upset about this.

0:48:10.040 --> 0:48:12.640
<v Speaker 6>It seems clear and obvious from where I sit that

0:48:12.760 --> 0:48:15.640
<v Speaker 6>women having half the slots is not just the right

0:48:15.680 --> 0:48:18.279
<v Speaker 6>thing to do, but also the only option if you

0:48:18.320 --> 0:48:21.600
<v Speaker 6>want to develop the women's side of the sport. So

0:48:21.640 --> 0:48:24.320
<v Speaker 6>what do we do about it? Iron Man has shown

0:48:24.360 --> 0:48:28.319
<v Speaker 6>consistently that they are willing to listen, so let them

0:48:28.320 --> 0:48:30.719
<v Speaker 6>know what you think. If you want to dive into

0:48:30.719 --> 0:48:33.320
<v Speaker 6>this topic more deeply, or help us spread the word

0:48:33.560 --> 0:48:37.640
<v Speaker 6>slide into my dms. I am Sarah at Sarah with

0:48:37.760 --> 0:48:41.960
<v Speaker 6>noh dot gross on Instagram. I would love to hear

0:48:42.000 --> 0:48:45.279
<v Speaker 6>from you, so thanks again Sarah for letting me share

0:48:45.400 --> 0:48:49.759
<v Speaker 6>this unfortunate news. Myself and everyone at Feisty Media do

0:48:49.800 --> 0:48:52.080
<v Speaker 6>not want to see iron Man quietly get away with this.

0:48:53.000 --> 0:48:55.600
<v Speaker 6>I'm going to keep banging my drum and I hope

0:48:55.640 --> 0:48:58.280
<v Speaker 6>to have a positive update next time we talk.

0:48:58.800 --> 0:49:01.040
<v Speaker 1>Thanks to Sarah for the review and for letting us

0:49:01.080 --> 0:49:03.480
<v Speaker 1>know how to call on iron Man to do better.

0:49:04.000 --> 0:49:07.120
<v Speaker 1>Now it's your turn, slices, rate and review. Thanks for listening.

0:49:07.280 --> 0:49:11.000
<v Speaker 1>Say you tomorrow. Good game, Dinnette, good game, Sarah. Few

0:49:11.120 --> 0:49:14.000
<v Speaker 1>new systems that are actually bad old systems Brought Back

0:49:14.000 --> 0:49:18.080
<v Speaker 1>from the Dead. Good Game with Sarah Spain is an

0:49:18.120 --> 0:49:21.360
<v Speaker 1>iHeart women's sports production in partnership with Deep Blue Sports

0:49:21.400 --> 0:49:24.200
<v Speaker 1>and Entertainment. You can find us on the iHeartRadio app,

0:49:24.239 --> 0:49:27.600
<v Speaker 1>Apple Podcasts, or wherever you get your podcasts. Production by

0:49:27.600 --> 0:49:31.080
<v Speaker 1>Wonder Media Network, our producers are Alex Azzie and Misha Jones.

0:49:31.280 --> 0:49:34.760
<v Speaker 1>Our executive producers are Christina Everett, Jesse Katz, Jenny Kaplan

0:49:34.800 --> 0:49:38.120
<v Speaker 1>and Emily Rudder. Our editors are Emily Rutterer, Britney Martinez,

0:49:38.160 --> 0:49:41.400
<v Speaker 1>and Grace Lynch. Our associate producer is Lucy Jones and

0:49:41.440 --> 0:49:42.960
<v Speaker 1>I'm Your host Sarah Spain.