1 00:00:01,840 --> 00:00:05,280 Speaker 1: Welcome back to Hurdle. My name is Emily Abadi. I'm 2 00:00:05,320 --> 00:00:08,559 Speaker 1: the creator and host of this here podcast that checks 3 00:00:08,560 --> 00:00:10,920 Speaker 1: in with badass humans who got through a tough time 4 00:00:10,960 --> 00:00:14,920 Speaker 1: in their life a hurdle of sorts by leaning into wellness. 5 00:00:15,160 --> 00:00:18,080 Speaker 1: On today's episode, I sit down with Sarah Levy, the 6 00:00:18,160 --> 00:00:22,160 Speaker 1: totally down to earth woman behind Why seven Studio. If 7 00:00:22,160 --> 00:00:25,279 Speaker 1: you're unfamiliar, Why seven is a hip hop yoga studio 8 00:00:25,440 --> 00:00:28,480 Speaker 1: that started as a pop up in Williamsburg and now 9 00:00:28,520 --> 00:00:32,680 Speaker 1: has nine locations as of today when their Tribeca studio 10 00:00:32,800 --> 00:00:35,520 Speaker 1: opens here in New York City. Before I get into 11 00:00:35,560 --> 00:00:39,360 Speaker 1: it quick, thanks to the sponsor of today's episode, Ultra Shoes. 12 00:00:39,840 --> 00:00:41,960 Speaker 1: I've been talking to you guys about just how rad 13 00:00:42,000 --> 00:00:44,520 Speaker 1: the sneakers are that Ultra makes for a few weeks now, 14 00:00:44,800 --> 00:00:46,519 Speaker 1: and I actually did some running in a shoe of 15 00:00:46,560 --> 00:00:49,159 Speaker 1: theirs just this morning at the gym. It was so 16 00:00:49,360 --> 00:00:51,640 Speaker 1: lightweight that literally at times I felt like I was 17 00:00:51,680 --> 00:00:54,760 Speaker 1: hardly wearing a thing. Again, that's Ultra Shoes, and that 18 00:00:54,840 --> 00:00:58,560 Speaker 1: sneaker I'm talking about is the Escalante. Trust me, they 19 00:00:58,600 --> 00:01:02,000 Speaker 1: are so worth checking out. One quick call out. If 20 00:01:02,000 --> 00:01:04,200 Speaker 1: you haven't done so yet, make sure to keep up 21 00:01:04,240 --> 00:01:06,920 Speaker 1: with Hurdle on all of the social media channels, all 22 00:01:06,959 --> 00:01:11,039 Speaker 1: of them by following me at Hurdle podcast and also 23 00:01:11,319 --> 00:01:14,839 Speaker 1: click on over to Hurdle dot us slash featured. Again, 24 00:01:14,840 --> 00:01:18,600 Speaker 1: that's Hurdle dot us slash featured, where you can enter 25 00:01:18,640 --> 00:01:20,800 Speaker 1: your email address to stay in the loop with my 26 00:01:20,920 --> 00:01:25,319 Speaker 1: new newsletter. Try saying my new newsletter five times fast. 27 00:01:26,160 --> 00:01:29,440 Speaker 1: In there you'll find answers to listener emails and inspirational 28 00:01:29,440 --> 00:01:34,520 Speaker 1: tidbits from my guests, among other things. Also pretty pretty 29 00:01:34,720 --> 00:01:37,840 Speaker 1: please go on over to the iTunes store, rate and 30 00:01:37,920 --> 00:01:42,120 Speaker 1: review Hurdle. Do it, just do it right now. It 31 00:01:42,200 --> 00:01:44,680 Speaker 1: helps the podcast get visibility and puts us on the 32 00:01:44,800 --> 00:01:50,080 Speaker 1: charts and all the things. So please please, Okay, I 33 00:01:50,080 --> 00:02:09,880 Speaker 1: think that's enough for now. Let's do this. On today's 34 00:02:09,919 --> 00:02:13,760 Speaker 1: episode of Hurdle, I'm sitting here with Sarah Levy, co 35 00:02:13,880 --> 00:02:17,760 Speaker 1: founder of Y seven Studio. Sarah, I'm happy to have 36 00:02:17,840 --> 00:02:18,240 Speaker 1: you here. 37 00:02:18,440 --> 00:02:19,520 Speaker 2: Thank you for having me. 38 00:02:19,720 --> 00:02:21,480 Speaker 1: Why don't you start off by telling us a little 39 00:02:21,480 --> 00:02:22,440 Speaker 1: bit about yourself? 40 00:02:22,560 --> 00:02:26,480 Speaker 2: Sure, Like Emily said, my name is Sarah. I am 41 00:02:27,120 --> 00:02:31,359 Speaker 2: the co founder of Why seven Studio. I am also 42 00:02:31,560 --> 00:02:35,920 Speaker 2: an author and a health coach as well. 43 00:02:36,280 --> 00:02:37,840 Speaker 1: How does it feel to be an author? This is 44 00:02:37,840 --> 00:02:38,560 Speaker 1: a new thing for. 45 00:02:38,480 --> 00:02:40,520 Speaker 2: You, very new thing for me. I'm still getting used 46 00:02:40,560 --> 00:02:43,640 Speaker 2: to saying it. It's cool, It's been really fun. 47 00:02:44,040 --> 00:02:45,760 Speaker 1: What's the title of your book for people that want 48 00:02:45,800 --> 00:02:47,920 Speaker 1: to go grab it. 49 00:02:47,080 --> 00:02:51,079 Speaker 2: It's called We Flow Hard, A Guide to Crafting your 50 00:02:51,160 --> 00:02:52,040 Speaker 2: Yoga Practice. 51 00:02:52,160 --> 00:02:54,200 Speaker 1: I love it. So, next up, why don't we talk 52 00:02:54,200 --> 00:02:56,720 Speaker 1: a little bit about your yoga practice about Why seven 53 00:02:56,760 --> 00:02:59,920 Speaker 1: studio give people a gist of what they can expect 54 00:03:00,080 --> 00:03:01,840 Speaker 1: when they go into Why seven. 55 00:03:02,200 --> 00:03:04,520 Speaker 2: Yeah, So Why seven is a little bit of a 56 00:03:05,080 --> 00:03:11,000 Speaker 2: different yoga experience. You walk into the studio and everything 57 00:03:11,080 --> 00:03:15,480 Speaker 2: is super super minimal. We keep everything to neutral colors 58 00:03:15,680 --> 00:03:21,880 Speaker 2: and a palette. The studio room itself is dark, there 59 00:03:21,880 --> 00:03:25,800 Speaker 2: are no mirrors, and it is candlelight. And we use 60 00:03:25,960 --> 00:03:28,480 Speaker 2: infrared heating technology as well. 61 00:03:28,840 --> 00:03:29,799 Speaker 1: So what does that mean. 62 00:03:30,520 --> 00:03:34,080 Speaker 2: What it means is basically, it's a radiant heat that 63 00:03:34,440 --> 00:03:38,920 Speaker 2: is going to heat you from inside out. So instead 64 00:03:38,960 --> 00:03:42,440 Speaker 2: of being hot forced air coming out of event like 65 00:03:42,480 --> 00:03:45,720 Speaker 2: a lot of traditional hot studios, these are going to 66 00:03:45,800 --> 00:03:49,560 Speaker 2: be It's going to heat up the molecules within the room. 67 00:03:50,360 --> 00:03:53,360 Speaker 1: So the room is hot. The beats are hot too. 68 00:03:53,760 --> 00:03:56,520 Speaker 2: The beats are hot, We play a lot of music. 69 00:03:57,440 --> 00:04:00,680 Speaker 2: We kind of got coined a hip hop yoga studio, 70 00:04:01,760 --> 00:04:03,880 Speaker 2: which really started as just kind of a fun way 71 00:04:03,880 --> 00:04:07,320 Speaker 2: to do music themes. We have hip Hop Wednesdays, which 72 00:04:07,720 --> 00:04:10,840 Speaker 2: is a surprise every week of a hip hop artist 73 00:04:11,760 --> 00:04:15,080 Speaker 2: of our choosing, and all of the classes are themed 74 00:04:15,240 --> 00:04:15,480 Speaker 2: to that. 75 00:04:16,240 --> 00:04:18,160 Speaker 1: I was just thinking in my head how it would 76 00:04:18,160 --> 00:04:20,880 Speaker 1: be to do yoga like in a live concert experience. 77 00:04:21,800 --> 00:04:23,440 Speaker 1: I feel like that's got to be something that's on 78 00:04:23,480 --> 00:04:24,440 Speaker 1: your radar at some point. 79 00:04:24,480 --> 00:04:27,880 Speaker 2: Art it's a radar. I think it's a little bit difficult, 80 00:04:27,960 --> 00:04:30,159 Speaker 2: you know, mostly because of the sheer amount of people 81 00:04:30,160 --> 00:04:33,920 Speaker 2: it would be to instruct, which I can't even fathom. 82 00:04:34,200 --> 00:04:36,400 Speaker 2: But you know, we have done a couple of live 83 00:04:36,480 --> 00:04:39,520 Speaker 2: DJ classes which has been really fun. But it's a 84 00:04:39,520 --> 00:04:40,800 Speaker 2: lot of work too. It's a lot of work for 85 00:04:40,839 --> 00:04:43,480 Speaker 2: the DJ, for the instructor, you know, to be timing, 86 00:04:43,880 --> 00:04:46,960 Speaker 2: you know, when it gets louder, when it beat drops, 87 00:04:47,000 --> 00:04:50,960 Speaker 2: things like that, you know, and the instructor speaking as well. 88 00:04:51,040 --> 00:04:52,920 Speaker 2: So there's a lot of coordination that goes into it. 89 00:04:53,279 --> 00:04:55,240 Speaker 1: You are sitting here. You said you got back about 90 00:04:55,279 --> 00:04:59,920 Speaker 1: a week ago from Los Angeles where you were doing. 91 00:04:59,720 --> 00:05:04,800 Speaker 2: What opening our second location in La in silver aek. 92 00:05:05,200 --> 00:05:08,080 Speaker 1: Oh my god, So it's your eighth location. It is 93 00:05:08,120 --> 00:05:11,680 Speaker 1: our so far. Yes, it's crazy. So I mean, let's 94 00:05:11,760 --> 00:05:14,200 Speaker 1: let's go back a little bit to kind of the 95 00:05:14,279 --> 00:05:17,760 Speaker 1: beginning thinking about how this started. Because you know, you 96 00:05:17,760 --> 00:05:20,760 Speaker 1: don't open up eight yoga studios overnight, that's for sure. 97 00:05:20,920 --> 00:05:23,240 Speaker 1: So what were you doing? When? When did you open 98 00:05:23,240 --> 00:05:23,960 Speaker 1: your first studio? 99 00:05:24,279 --> 00:05:30,200 Speaker 2: So we opened our first studio in September of twenty thirteen. 100 00:05:31,080 --> 00:05:32,960 Speaker 2: Two months prior to that, we were just a little 101 00:05:32,960 --> 00:05:37,400 Speaker 2: pop up and so we you know, people wanted to 102 00:05:37,400 --> 00:05:40,120 Speaker 2: come on a regular basis, so we were kind of 103 00:05:40,160 --> 00:05:42,080 Speaker 2: forced to open a permanent location. 104 00:05:42,160 --> 00:05:46,119 Speaker 1: In September of say, twenty eleven. What were you doing? 105 00:05:46,839 --> 00:05:50,800 Speaker 2: I was working in fashion, not yoga, not yoga. 106 00:05:51,400 --> 00:05:54,280 Speaker 1: And when did the pivot happen? When did you decide? 107 00:05:55,800 --> 00:05:59,279 Speaker 2: You know it? It really wasn't a hard pivot, so 108 00:05:59,400 --> 00:06:03,719 Speaker 2: to say. I didn't actually leave my career in fashion 109 00:06:03,839 --> 00:06:09,320 Speaker 2: until the spring of twenty fifteen, so two years after 110 00:06:09,360 --> 00:06:12,080 Speaker 2: we had actually opened the first location. You know, the 111 00:06:12,240 --> 00:06:16,400 Speaker 2: studio really came about as sort of something really personal 112 00:06:16,440 --> 00:06:20,840 Speaker 2: for me. I wasn't happy with any of the classes 113 00:06:20,880 --> 00:06:23,000 Speaker 2: and the experiences that were being offered to me in 114 00:06:23,080 --> 00:06:26,360 Speaker 2: terms of yoga, I, you know, had never really been 115 00:06:26,400 --> 00:06:28,600 Speaker 2: able to get into it, and I always always felt 116 00:06:28,600 --> 00:06:33,440 Speaker 2: really left out, sort of not yogash enough to be 117 00:06:33,640 --> 00:06:36,120 Speaker 2: in a lot of the classes that you know, the 118 00:06:36,160 --> 00:06:38,400 Speaker 2: instructors would talk about things I had no idea what 119 00:06:38,440 --> 00:06:40,520 Speaker 2: they were talking about. No one really took the time 120 00:06:40,560 --> 00:06:44,400 Speaker 2: to explain them to me, and I couldn't really find 121 00:06:44,440 --> 00:06:47,560 Speaker 2: a place where I felt comfortable to explore my own 122 00:06:47,600 --> 00:06:49,400 Speaker 2: practice and to grow my own practice. 123 00:06:49,480 --> 00:06:51,520 Speaker 1: So and what were some of those things that they 124 00:06:51,520 --> 00:06:53,320 Speaker 1: were talking about that just made you feel kind of 125 00:06:53,360 --> 00:06:54,240 Speaker 1: out of place. 126 00:06:54,320 --> 00:06:56,719 Speaker 2: You know, not necessarily out of place, but just like 127 00:06:56,800 --> 00:06:59,080 Speaker 2: I didn't know enough to be there. You know, there's 128 00:06:59,120 --> 00:07:04,440 Speaker 2: some beautiful trism Sanskrit and chance, and they would just 129 00:07:04,600 --> 00:07:08,960 Speaker 2: go into deep dharma and I had no idea what 130 00:07:09,640 --> 00:07:11,480 Speaker 2: I was talking about, what I was supposed to be 131 00:07:11,560 --> 00:07:15,000 Speaker 2: getting from it. And I think that's one of the 132 00:07:15,040 --> 00:07:19,480 Speaker 2: real barriers for beginners to get into yoga, because you 133 00:07:19,520 --> 00:07:21,840 Speaker 2: want to feel connected to something, and it's hard when 134 00:07:21,960 --> 00:07:24,960 Speaker 2: you're not on that level yet and you know, maybe 135 00:07:25,000 --> 00:07:26,600 Speaker 2: there isn't time for it to be explained to you 136 00:07:26,760 --> 00:07:28,720 Speaker 2: or things like that, and it's not a bad thing. 137 00:07:28,760 --> 00:07:32,040 Speaker 2: I love, you know, going to classes that dive a 138 00:07:32,080 --> 00:07:33,960 Speaker 2: little bit deeper, where there is a little bit more 139 00:07:34,000 --> 00:07:35,160 Speaker 2: of a spiritual aspect. 140 00:07:35,200 --> 00:07:35,680 Speaker 1: I love that. 141 00:07:35,880 --> 00:07:38,560 Speaker 2: But as I was starting out, I wasn't ready for 142 00:07:38,600 --> 00:07:41,680 Speaker 2: that totally. I didn't know that that was even such 143 00:07:41,680 --> 00:07:44,200 Speaker 2: a huge part of the practice. I was a total novice. 144 00:07:44,280 --> 00:07:47,480 Speaker 2: And you know, I think what's really cool about the 145 00:07:47,560 --> 00:07:50,480 Speaker 2: environment we created at y Sven is that it's sort 146 00:07:50,520 --> 00:07:53,360 Speaker 2: of a gateway, I think, to the bigger world of yoga. 147 00:07:53,840 --> 00:07:56,800 Speaker 2: You don't know unless you're you know, you feel ready 148 00:07:56,800 --> 00:07:59,360 Speaker 2: and sort of comfortable to try everything. Not everyone is 149 00:07:59,440 --> 00:08:02,200 Speaker 2: ready to sort of jump out of their comfort zone 150 00:08:02,320 --> 00:08:02,920 Speaker 2: all the time. 151 00:08:03,000 --> 00:08:06,080 Speaker 1: Of course, as with anything, as with say running, for example, 152 00:08:06,120 --> 00:08:09,760 Speaker 1: it's like some people are really excellent and love going 153 00:08:09,760 --> 00:08:12,000 Speaker 1: out and running a mile, and some people love going 154 00:08:12,000 --> 00:08:15,160 Speaker 1: out and running a marathon, and there's nothing wrong with 155 00:08:15,280 --> 00:08:17,440 Speaker 1: being one or the other totally. It's just totally about 156 00:08:17,440 --> 00:08:21,280 Speaker 1: your preference, right, Okay. About two years after founding Y 157 00:08:21,440 --> 00:08:27,120 Speaker 1: seven in Williamsburg, Yes, you decide I need to take 158 00:08:27,120 --> 00:08:29,400 Speaker 1: a step back from having another full time job, and 159 00:08:29,400 --> 00:08:31,880 Speaker 1: this is going to be bigger than a one studio situation. 160 00:08:32,280 --> 00:08:40,680 Speaker 2: Yeah, So we open the Soho Studio in the very 161 00:08:40,720 --> 00:08:48,439 Speaker 2: beginning of twenty fifteen and Flat Iron in March twenty fifteen, 162 00:08:49,160 --> 00:08:52,000 Speaker 2: and it just became really apparent, you know, when we 163 00:08:52,000 --> 00:08:54,680 Speaker 2: were opening Flat Iron that if we really wanted to 164 00:08:54,720 --> 00:08:57,560 Speaker 2: take this to the next level and you know, to 165 00:08:57,679 --> 00:09:01,920 Speaker 2: provide a quality experience, one of us had to leave 166 00:09:01,960 --> 00:09:03,600 Speaker 2: our jobs and focus on it full time. 167 00:09:04,160 --> 00:09:08,040 Speaker 1: And just to reiterate, Sarah co founded Y seven Studio 168 00:09:08,120 --> 00:09:09,199 Speaker 1: with her now husband. 169 00:09:09,320 --> 00:09:14,000 Speaker 2: Yes, yes, so the we is he is the other 170 00:09:14,120 --> 00:09:19,160 Speaker 2: half of that seconds. But yeah, he was working in 171 00:09:19,200 --> 00:09:23,120 Speaker 2: digital advertising and was doing great, making way more money 172 00:09:23,160 --> 00:09:25,400 Speaker 2: than me, So it made sense for me to leave 173 00:09:25,559 --> 00:09:31,400 Speaker 2: my job and it was a really smart decision, and 174 00:09:31,600 --> 00:09:34,280 Speaker 2: six months later he ended up leaving his too, and 175 00:09:34,520 --> 00:09:36,760 Speaker 2: we've been fully devoted ever. 176 00:09:36,600 --> 00:09:40,760 Speaker 1: Since ever since. So then when do you start to 177 00:09:40,920 --> 00:09:42,199 Speaker 1: add on to your team. 178 00:09:43,480 --> 00:09:46,600 Speaker 2: We made our first corporate hire in the end of 179 00:09:46,600 --> 00:09:47,959 Speaker 2: twenty sixteen. 180 00:09:49,559 --> 00:09:52,640 Speaker 1: So you two were running the ship solo for quite 181 00:09:52,640 --> 00:09:53,120 Speaker 1: some time. 182 00:09:53,280 --> 00:09:57,040 Speaker 2: Yes, it was really myself and Mason everything on the 183 00:09:57,080 --> 00:10:01,400 Speaker 2: back end. One of our founding instructors, Stephanie uh Lispina, 184 00:10:01,480 --> 00:10:04,040 Speaker 2: who has been with us since, you know, the end 185 00:10:04,080 --> 00:10:08,520 Speaker 2: of twenty thirteen since the very very beginning. She was 186 00:10:08,559 --> 00:10:13,040 Speaker 2: super instrumental in also building our team of teachers. So 187 00:10:13,080 --> 00:10:15,679 Speaker 2: it really was just kind of you know, me and 188 00:10:15,720 --> 00:10:16,880 Speaker 2: Mason and Stephanie. 189 00:10:17,040 --> 00:10:20,320 Speaker 1: Really, any entrepreneur will tell you as a beginner that 190 00:10:20,440 --> 00:10:22,840 Speaker 1: it's frightening and kind of going out of your comfort 191 00:10:22,920 --> 00:10:24,959 Speaker 1: zone one hundred percent all of the time. 192 00:10:25,440 --> 00:10:27,920 Speaker 2: Oh yeah, I mean it's terrifying. I live in a 193 00:10:27,920 --> 00:10:33,200 Speaker 2: constant state of fear, good fear. Fear that drives you 194 00:10:33,360 --> 00:10:37,760 Speaker 2: and is exciting, you know, it's and it's so funny. 195 00:10:37,800 --> 00:10:41,840 Speaker 2: I was talking to I was talking to my doctor, 196 00:10:42,440 --> 00:10:45,360 Speaker 2: you know, just my you know, interness, my regular doctor 197 00:10:45,360 --> 00:10:49,320 Speaker 2: for check up, and he was like, you must be 198 00:10:49,400 --> 00:10:51,439 Speaker 2: so busy, and I was like, I don't even think 199 00:10:51,480 --> 00:10:53,880 Speaker 2: about it really, you know, because I haven't you know, 200 00:10:53,920 --> 00:10:56,600 Speaker 2: I seen like once a year or whatever, and so 201 00:10:56,679 --> 00:10:59,720 Speaker 2: things change so much during that course of time. And 202 00:10:59,720 --> 00:11:02,120 Speaker 2: he's like just you know, looked at me like I 203 00:11:02,160 --> 00:11:04,840 Speaker 2: was crazy, and I was like, I don't even think 204 00:11:04,840 --> 00:11:07,760 Speaker 2: about it really, because if you kind of sit and 205 00:11:07,800 --> 00:11:10,000 Speaker 2: think too much, it really that's when it really starts 206 00:11:10,000 --> 00:11:12,839 Speaker 2: to sink in. It's like, oh, there's a lot writing 207 00:11:12,880 --> 00:11:15,480 Speaker 2: on this, Can I do this? You know, and we've 208 00:11:15,480 --> 00:11:18,560 Speaker 2: always just been sort of move forward. 209 00:11:18,840 --> 00:11:20,880 Speaker 1: I mean, I read this quote this morning, and I 210 00:11:20,960 --> 00:11:23,480 Speaker 1: believe it said you can be productive or you can 211 00:11:23,520 --> 00:11:26,920 Speaker 1: be busy. And there's a very big difference between just 212 00:11:27,000 --> 00:11:29,720 Speaker 1: being busy to be busy totally, and being productive to 213 00:11:29,760 --> 00:11:34,280 Speaker 1: get things done right. What would you say in your 214 00:11:34,440 --> 00:11:37,679 Speaker 1: first year, first two years really of building this business 215 00:11:38,240 --> 00:11:40,760 Speaker 1: really became to be one of the hardest things for you. 216 00:11:42,440 --> 00:11:45,760 Speaker 2: I you know, to kind of go back to why 217 00:11:45,840 --> 00:11:50,720 Speaker 2: we're here, I was really my biggest hurdle. I've never 218 00:11:50,720 --> 00:11:54,160 Speaker 2: thought of myself as an entrepreneur. I would never use 219 00:11:54,200 --> 00:11:59,240 Speaker 2: the word creative or anything or even a leader to 220 00:11:59,360 --> 00:12:04,360 Speaker 2: kind of describe myself. I've never I was never somebody 221 00:12:04,360 --> 00:12:06,760 Speaker 2: growing up who was like I want to be this 222 00:12:07,280 --> 00:12:10,760 Speaker 2: have this great, big job with all these responsibilities, and 223 00:12:10,960 --> 00:12:14,080 Speaker 2: I I want to be the best. Like I never 224 00:12:14,120 --> 00:12:17,440 Speaker 2: really had a single goal that I was super super 225 00:12:17,480 --> 00:12:22,520 Speaker 2: attached to. So gaining the confidence to trust myself and 226 00:12:22,559 --> 00:12:27,880 Speaker 2: trust my gut and trust what why seven is, you know, 227 00:12:28,960 --> 00:12:32,080 Speaker 2: was really really challenging for me in the beginning, because 228 00:12:33,440 --> 00:12:36,079 Speaker 2: you know, it's if you've been to Y seven, you 229 00:12:36,120 --> 00:12:38,280 Speaker 2: know that it's a little bit of a different yoga experience. 230 00:12:38,440 --> 00:12:44,640 Speaker 2: It's it definitely definitely catches a lot of criticism from 231 00:12:44,679 --> 00:12:48,080 Speaker 2: you know, more traditional practitioners who say it isn't yoga. 232 00:12:48,160 --> 00:12:50,920 Speaker 2: That yoga's supposed to be this, it's supposed to be peaceful, 233 00:12:50,960 --> 00:12:54,000 Speaker 2: it's supposed to be relaxing, and they have all these 234 00:12:54,040 --> 00:12:59,240 Speaker 2: words that they use to predetermine what other people's experiences 235 00:12:59,240 --> 00:13:01,960 Speaker 2: should be. And that's the whole reason why we created 236 00:13:02,080 --> 00:13:05,280 Speaker 2: Y seven is because it's not like any other experience. 237 00:13:05,480 --> 00:13:08,120 Speaker 2: And you know, there were times when people were like, 238 00:13:08,160 --> 00:13:10,000 Speaker 2: you should add this class, and you should do this, 239 00:13:10,160 --> 00:13:12,719 Speaker 2: you should add weights, you should do these things, and 240 00:13:12,960 --> 00:13:15,439 Speaker 2: there was a lot of questioning and I really had 241 00:13:15,440 --> 00:13:18,920 Speaker 2: to trust myself to believe that what we're doing, the 242 00:13:18,960 --> 00:13:22,160 Speaker 2: experience we created was created for a reason and to 243 00:13:22,240 --> 00:13:24,720 Speaker 2: stick to that and to kind of block out all 244 00:13:24,760 --> 00:13:28,960 Speaker 2: the noise. And I'm so happy that we did that, 245 00:13:29,000 --> 00:13:32,040 Speaker 2: and we kind of like took the criticism. I'm very sensitive. 246 00:13:32,080 --> 00:13:34,000 Speaker 2: I take everything very personally. 247 00:13:33,920 --> 00:13:35,439 Speaker 1: So which is as hard as an entrepreneur. 248 00:13:35,559 --> 00:13:37,240 Speaker 2: Yes, so if you've ever left a meme comment, I 249 00:13:37,240 --> 00:13:40,320 Speaker 2: read it and I get really sad. But I'm glad 250 00:13:40,320 --> 00:13:42,840 Speaker 2: we didn't listen to that and really stayed focused on 251 00:13:42,920 --> 00:13:47,959 Speaker 2: what we wanted to do because you know, it works. 252 00:13:48,760 --> 00:13:51,160 Speaker 2: You know, when you're really passionate about something and you 253 00:13:51,200 --> 00:13:54,280 Speaker 2: really believe in it, it shows. And I think if 254 00:13:54,280 --> 00:13:58,000 Speaker 2: we would would have added in weights or you know, 255 00:13:59,320 --> 00:14:02,920 Speaker 2: other elements that were suggested that, I wouldn't really believe 256 00:14:02,920 --> 00:14:05,880 Speaker 2: in it, and I don't know if it would have 257 00:14:05,880 --> 00:14:06,679 Speaker 2: been as successful. 258 00:14:06,920 --> 00:14:09,040 Speaker 1: And it's got to be something that you really want 259 00:14:09,080 --> 00:14:11,360 Speaker 1: to be on board with, like this is your baby. 260 00:14:11,840 --> 00:14:15,040 Speaker 1: Yeah to this idea of starting before you're ready for 261 00:14:15,120 --> 00:14:17,760 Speaker 1: me with a project like this, it's like get you 262 00:14:17,840 --> 00:14:19,560 Speaker 1: jump in and you get excited and you want to 263 00:14:19,600 --> 00:14:21,440 Speaker 1: talk to all the people and share your vision. And 264 00:14:21,760 --> 00:14:24,120 Speaker 1: here you are sharing your vision while still trying to 265 00:14:24,160 --> 00:14:26,200 Speaker 1: figure out exactly what that entails. 266 00:14:27,560 --> 00:14:32,800 Speaker 2: And that's okay. Yeah, things can totally change. I mean 267 00:14:32,960 --> 00:14:35,960 Speaker 2: we never saw this as you know, we started. I 268 00:14:35,960 --> 00:14:39,880 Speaker 2: don't think we either Mason, my husband, or myself saw 269 00:14:39,920 --> 00:14:41,640 Speaker 2: this as being like, Okay, this is what we're going 270 00:14:41,680 --> 00:14:43,720 Speaker 2: to do with the rest of our lives. I don't 271 00:14:43,720 --> 00:14:47,200 Speaker 2: think we ever saw that. It just we really really 272 00:14:47,240 --> 00:14:49,920 Speaker 2: cared about it and ended up becoming something that other 273 00:14:49,960 --> 00:14:52,720 Speaker 2: people cared about too. And that was really kind of 274 00:14:52,760 --> 00:14:55,680 Speaker 2: what gave us the confidence and the empowerment to move forward. 275 00:14:56,640 --> 00:14:58,680 Speaker 1: Talk to me a little bit about how it has 276 00:14:58,800 --> 00:15:03,280 Speaker 1: been to build this business with your partner, because I 277 00:15:03,280 --> 00:15:06,240 Speaker 1: mean it's interesting you hear a lot of really successful 278 00:15:06,280 --> 00:15:09,440 Speaker 1: people in business talk about growing them with their partners. 279 00:15:09,480 --> 00:15:11,840 Speaker 1: I know Bar three with Sadie Lincoln, she did with 280 00:15:11,880 --> 00:15:16,440 Speaker 1: her husband, Kate Spade, Kate and Andy Spade did it together. 281 00:15:17,200 --> 00:15:17,960 Speaker 1: How is it for you? 282 00:15:18,520 --> 00:15:21,320 Speaker 2: It's really hard. I mean it's a really kind of 283 00:15:21,400 --> 00:15:25,800 Speaker 2: tough thing to do. I personally had never had a 284 00:15:25,840 --> 00:15:30,720 Speaker 2: working relationship with my husband, so and we're very very 285 00:15:30,720 --> 00:15:35,200 Speaker 2: different personalities, which in a way is a really good 286 00:15:35,200 --> 00:15:37,880 Speaker 2: thing because we compliment each other very well, but it's 287 00:15:37,880 --> 00:15:41,920 Speaker 2: also super frustrating. So it's been a real, I think 288 00:15:42,080 --> 00:15:46,960 Speaker 2: test on our relationship, and there was definitely rough patches. 289 00:15:47,360 --> 00:15:49,720 Speaker 2: We like to call it on the train to divorce court. 290 00:15:51,040 --> 00:15:54,800 Speaker 2: We sometimes hop on the train. But you know, it's 291 00:15:55,280 --> 00:16:00,720 Speaker 2: it's all really about communication and understanding that there's always 292 00:16:00,720 --> 00:16:05,720 Speaker 2: positive intent behind every you know, question we ask each other, 293 00:16:07,480 --> 00:16:09,680 Speaker 2: or anytime we challenge each other, you know, And I 294 00:16:09,720 --> 00:16:12,840 Speaker 2: think it's we've really learned sort of we have to 295 00:16:14,400 --> 00:16:16,920 Speaker 2: give ourselves a break a little bit and not be 296 00:16:17,040 --> 00:16:19,640 Speaker 2: so tough on what we think our relationship should look like. 297 00:16:20,520 --> 00:16:26,560 Speaker 2: And also to recognize when the other person needs, like 298 00:16:26,640 --> 00:16:29,160 Speaker 2: when Mason needs me to be his wife versus when 299 00:16:29,200 --> 00:16:31,480 Speaker 2: he needs me to be a colleague. 300 00:16:31,840 --> 00:16:34,080 Speaker 1: And I'm sure, especially at the beginning, that must have 301 00:16:34,160 --> 00:16:36,080 Speaker 1: been super difficult to make that pivot. 302 00:16:36,600 --> 00:16:38,280 Speaker 2: Yeah, I mean when we were just working out of 303 00:16:38,280 --> 00:16:40,840 Speaker 2: the apartment, it was a mess, you know, because like 304 00:16:42,080 --> 00:16:44,280 Speaker 2: you're in your home and like there's no real working 305 00:16:44,280 --> 00:16:47,120 Speaker 2: hours and things like that. And now that we have 306 00:16:47,200 --> 00:16:49,480 Speaker 2: an office, it's a clear like Okay, we're at work, 307 00:16:49,560 --> 00:16:52,600 Speaker 2: Like this is why we're going to have this meeting. 308 00:16:52,640 --> 00:16:55,360 Speaker 2: Like we don't have meetings, you know, on our couch 309 00:16:55,360 --> 00:16:58,360 Speaker 2: anymore or in our bedroom like that. You know, that 310 00:16:58,520 --> 00:17:00,000 Speaker 2: was like a real thing where we'd be both like 311 00:17:00,080 --> 00:17:01,360 Speaker 2: working on from the. 312 00:17:01,320 --> 00:17:05,119 Speaker 3: Bed, like both on our laptops in pajamas, like eleven 313 00:17:05,160 --> 00:17:07,600 Speaker 3: pm at night, like having a real, like end depth 314 00:17:07,640 --> 00:17:10,399 Speaker 3: conversation about finances, and that's just like not the place 315 00:17:10,440 --> 00:17:11,800 Speaker 3: to have them, Like you don't want to have a 316 00:17:11,880 --> 00:17:14,359 Speaker 3: conversation tired and all that stuff. 317 00:17:14,400 --> 00:17:18,480 Speaker 2: You would never have those conversations with an employee or 318 00:17:18,520 --> 00:17:21,480 Speaker 2: somebody else like that other than your partner, and it 319 00:17:21,560 --> 00:17:24,360 Speaker 2: becomes this like weird relaxed thing, and you really need 320 00:17:24,400 --> 00:17:26,480 Speaker 2: to set up boundaries. 321 00:17:26,600 --> 00:17:29,680 Speaker 1: I think when you got better at setting up boundaries, 322 00:17:30,000 --> 00:17:33,040 Speaker 1: how did you find was the best way for you 323 00:17:33,080 --> 00:17:35,800 Speaker 1: to release some of that stress and that tension for yourself. 324 00:17:37,040 --> 00:17:40,040 Speaker 2: You know, we do a lot of nothing on the weekends, 325 00:17:40,600 --> 00:17:45,359 Speaker 2: which is great. We eat a lot of food. We also, 326 00:17:45,560 --> 00:17:49,879 Speaker 2: you know, have this great yoga studio. I'm still not 327 00:17:50,240 --> 00:17:54,600 Speaker 2: what you know, probably people would classify as a YOHI, 328 00:17:55,080 --> 00:17:57,800 Speaker 2: but I'm working on sort of crafting a daily practice 329 00:17:57,800 --> 00:18:00,479 Speaker 2: for myself because I am better. I know when I 330 00:18:00,520 --> 00:18:03,200 Speaker 2: have that time to myself, when I do take those 331 00:18:03,280 --> 00:18:06,760 Speaker 2: moments to be with myself, really is what it is. 332 00:18:06,800 --> 00:18:10,439 Speaker 2: It's an hour of no one else but me, just 333 00:18:10,480 --> 00:18:14,560 Speaker 2: my practice and the mat and I need to be 334 00:18:14,600 --> 00:18:16,120 Speaker 2: better about it. I'm working on it. 335 00:18:16,240 --> 00:18:20,320 Speaker 1: One last question for you about building a business with 336 00:18:20,359 --> 00:18:22,960 Speaker 1: your partner. What kind of advice do you have for 337 00:18:23,080 --> 00:18:26,639 Speaker 1: someone that wants to do that as well? Que the 338 00:18:26,800 --> 00:18:28,040 Speaker 1: smirk that Sarah's like. 339 00:18:30,320 --> 00:18:36,439 Speaker 2: I wouldn't really recommend it, to be completely honest, be 340 00:18:36,600 --> 00:18:39,879 Speaker 2: very careful, be careful, be careful is my warning and 341 00:18:39,920 --> 00:18:41,439 Speaker 2: it's not to say that it can't be done. It 342 00:18:41,440 --> 00:18:47,280 Speaker 2: can be done very successfully. I know couples who have amazing, 343 00:18:47,640 --> 00:18:51,160 Speaker 2: you know, relationships and businesses, and it's not to say 344 00:18:51,160 --> 00:18:53,080 Speaker 2: it can't be done. I think you just really really 345 00:18:53,119 --> 00:18:53,840 Speaker 2: have to want it. 346 00:18:54,560 --> 00:18:56,520 Speaker 1: I think also that can apply not just to people 347 00:18:56,560 --> 00:18:58,640 Speaker 1: that are in a relationship, but then also I mean 348 00:18:58,680 --> 00:19:02,240 Speaker 1: relationships also being friends. A lot of friends come up 349 00:19:02,280 --> 00:19:04,360 Speaker 1: with great ideas together and then you don't really think 350 00:19:04,359 --> 00:19:08,639 Speaker 1: about the secondary aspect that goes with intertwining friendship with 351 00:19:08,720 --> 00:19:10,160 Speaker 1: some sort of personal business goal. 352 00:19:10,280 --> 00:19:14,000 Speaker 2: Absolutely, it becomes one of those things where you don't 353 00:19:14,040 --> 00:19:17,560 Speaker 2: want to hurt their feelings because it's not just a 354 00:19:17,920 --> 00:19:20,520 Speaker 2: you know, working relationship, this is your It could be 355 00:19:20,960 --> 00:19:22,840 Speaker 2: a friend who's the one who's always coming to you 356 00:19:22,880 --> 00:19:24,240 Speaker 2: with ideas and you have to be the one who's 357 00:19:24,280 --> 00:19:28,240 Speaker 2: like that is sucks, Like that's really hurtful, and you 358 00:19:28,400 --> 00:19:32,639 Speaker 2: have to you know, know how to balance and freeze 359 00:19:32,680 --> 00:19:37,679 Speaker 2: it correctly and be compassionate, empathetic, but also keep the 360 00:19:37,720 --> 00:19:40,320 Speaker 2: business in mind too. And that's a lot of things 361 00:19:40,320 --> 00:19:40,920 Speaker 2: to think about. 362 00:19:41,480 --> 00:19:44,359 Speaker 1: Holse, do you find that you're integrating like wellness as 363 00:19:44,359 --> 00:19:46,080 Speaker 1: a whole into your routine. 364 00:19:46,840 --> 00:19:48,880 Speaker 2: You know, I'm really working on it. For me. It's 365 00:19:49,480 --> 00:19:52,760 Speaker 2: my goal for twenty eighteen is to really start to 366 00:19:52,800 --> 00:19:56,480 Speaker 2: take care of myself and listen to what I need 367 00:19:56,520 --> 00:20:00,920 Speaker 2: and works, what works best for me and my body. 368 00:20:01,080 --> 00:20:06,280 Speaker 2: I'm constantly traveling, super super busy, so it's hard sometimes 369 00:20:07,160 --> 00:20:10,600 Speaker 2: to remember that, you know, I'm doing all of these 370 00:20:10,600 --> 00:20:13,320 Speaker 2: things and my body being healthy is what enables me 371 00:20:13,359 --> 00:20:13,720 Speaker 2: to do that. 372 00:20:25,920 --> 00:20:28,359 Speaker 1: Taking a break quickly to give the sponsor of today's 373 00:20:28,400 --> 00:20:31,639 Speaker 1: episode Ultra a little bit more love, I had the 374 00:20:31,720 --> 00:20:34,160 Speaker 1: chance to sit down with one of the brand's co founders, 375 00:20:34,200 --> 00:20:38,160 Speaker 1: Golden Harper, just a week ago in Park City, Utah, 376 00:20:38,200 --> 00:20:41,400 Speaker 1: and the craziest tidbit I got from our conversation, aside 377 00:20:41,400 --> 00:20:44,080 Speaker 1: from the fact that this is a true story, Harper 378 00:20:44,160 --> 00:20:48,119 Speaker 1: actually currently holds the Guinness World Wrecker for fastest marathon 379 00:20:48,200 --> 00:20:52,080 Speaker 1: at age twelve, The craziest thing I got from him 380 00:20:52,200 --> 00:20:54,600 Speaker 1: is that he made the first pair of Ultras using 381 00:20:54,640 --> 00:20:59,080 Speaker 1: a toaster. Seriously, he wanted to see what it would 382 00:20:59,080 --> 00:21:01,760 Speaker 1: be like to create a sneaker with zero drop, which 383 00:21:01,840 --> 00:21:04,400 Speaker 1: essentially means that there is no difference in height from 384 00:21:04,440 --> 00:21:08,880 Speaker 1: the forefoot to the heel, and through this crazy science project, 385 00:21:08,920 --> 00:21:12,280 Speaker 1: in his kitchen. Harper was able to jumpstart a rapidly 386 00:21:12,359 --> 00:21:16,240 Speaker 1: successful shoe line that helps people run injury free and 387 00:21:16,359 --> 00:21:20,720 Speaker 1: is also winning awards like crazy just last summer. The Escalante, 388 00:21:20,840 --> 00:21:23,000 Speaker 1: which I was raving about at the beginning of today's 389 00:21:23,040 --> 00:21:28,560 Speaker 1: episode one Runners World's Editor's Choice Award again, it's Ultra shoes. 390 00:21:28,920 --> 00:21:31,560 Speaker 1: Give them a look see at Ultra running dot com. 391 00:21:31,600 --> 00:21:36,560 Speaker 1: That's a l t R a running dot com. Let's 392 00:21:36,560 --> 00:21:54,760 Speaker 1: get back to it. So I'm back here sitting with 393 00:21:55,040 --> 00:21:58,400 Speaker 1: Sarah Levy of Y seven. Sarah, what is something that 394 00:21:58,520 --> 00:22:01,280 Speaker 1: you look for when you are hiring someone to be 395 00:22:01,920 --> 00:22:03,160 Speaker 1: a part of your team. 396 00:22:03,800 --> 00:22:08,159 Speaker 2: I always want to know if they've taken class. To me, 397 00:22:08,200 --> 00:22:11,120 Speaker 2: it's really important if you're working for me in studio 398 00:22:11,400 --> 00:22:16,480 Speaker 2: as front desk or cleaning, or as a teacher, that 399 00:22:17,240 --> 00:22:21,040 Speaker 2: you understand the client and you understand the experience that 400 00:22:21,080 --> 00:22:23,520 Speaker 2: we're trying to provide, because if you don't understand that, 401 00:22:23,720 --> 00:22:25,679 Speaker 2: how are you going to be able to provide it. 402 00:22:26,240 --> 00:22:30,880 Speaker 2: We're a big culture of feedback and we always can 403 00:22:30,920 --> 00:22:33,480 Speaker 2: do better, and so it's super important to me that 404 00:22:33,600 --> 00:22:38,560 Speaker 2: everyone's really open to receiving feedback to working with a team. 405 00:22:39,119 --> 00:22:41,720 Speaker 1: How was it kind of that first time when you 406 00:22:41,800 --> 00:22:44,080 Speaker 1: realize that you needed to take a step back and 407 00:22:44,240 --> 00:22:48,080 Speaker 1: let someone else do the work. Because you have studio 408 00:22:48,240 --> 00:22:51,360 Speaker 1: managers now that oversee each of your individual locations. 409 00:22:51,800 --> 00:22:59,480 Speaker 2: Yeah, it's been really great. My studio management team is 410 00:22:59,520 --> 00:23:00,160 Speaker 2: my raw. 411 00:23:00,200 --> 00:23:05,919 Speaker 1: Relic as a leader. What is something that you hope 412 00:23:06,040 --> 00:23:08,760 Speaker 1: to instill in the people that work for you? 413 00:23:09,359 --> 00:23:12,280 Speaker 2: Well, we all work differently, and it's really you know, 414 00:23:12,480 --> 00:23:15,640 Speaker 2: managing personalities, and I want them just because I do 415 00:23:15,680 --> 00:23:18,560 Speaker 2: something a certain way doesn't mean they have to. I 416 00:23:18,560 --> 00:23:21,320 Speaker 2: don't need them to all be like many versions of me. 417 00:23:22,200 --> 00:23:24,479 Speaker 2: I don't need that, and I don't that probably wouldn't 418 00:23:24,480 --> 00:23:28,800 Speaker 2: be the best thing. And I want to empower them 419 00:23:28,840 --> 00:23:31,680 Speaker 2: to sort of make decisions that need to be made 420 00:23:31,760 --> 00:23:35,199 Speaker 2: and without always seeking approval, you know. 421 00:23:36,320 --> 00:23:39,000 Speaker 1: On that note, do you feel like you have a 422 00:23:39,040 --> 00:23:41,679 Speaker 1: certain piece of advice that you've been given over the 423 00:23:41,760 --> 00:23:44,080 Speaker 1: years that you kind of keep coming back to. 424 00:23:45,400 --> 00:23:47,520 Speaker 2: I feel like a broken records. I say this literally 425 00:23:47,520 --> 00:23:50,000 Speaker 2: anytime anyone asked me, but it really is for me 426 00:23:50,080 --> 00:23:55,119 Speaker 2: so true. One of my instructors, who's actually part of 427 00:23:55,160 --> 00:23:57,960 Speaker 2: our continuing education team as well, her name's Kristen she 428 00:23:59,000 --> 00:24:01,360 Speaker 2: I was going through kind of like a rough patch. 429 00:24:01,720 --> 00:24:04,879 Speaker 2: I was like super overwhelmed, really frustrated, just like not 430 00:24:06,520 --> 00:24:09,280 Speaker 2: dealing with things very well in a healthy way. I 431 00:24:09,320 --> 00:24:13,199 Speaker 2: was like just angry, a little bit like pissy, you know, 432 00:24:13,280 --> 00:24:18,320 Speaker 2: I'm annoyed with everyone. And she said to me that, 433 00:24:18,640 --> 00:24:19,960 Speaker 2: you know, when I was like complaining, I was like 434 00:24:20,000 --> 00:24:22,119 Speaker 2: it used to you know, I just wanted to be 435 00:24:22,240 --> 00:24:24,320 Speaker 2: like this and I wanted everything to be this way. 436 00:24:24,440 --> 00:24:28,600 Speaker 2: And she said to me, well, it's like this now, 437 00:24:29,200 --> 00:24:33,919 Speaker 2: so that's it. It's never going to be like it was, 438 00:24:34,320 --> 00:24:36,560 Speaker 2: and it's going to be different in five minutes, and 439 00:24:36,880 --> 00:24:43,000 Speaker 2: you have to understand that and go with that. And 440 00:24:42,280 --> 00:24:46,479 Speaker 2: I really come back to that every time something is 441 00:24:47,160 --> 00:24:49,199 Speaker 2: not going my way or the way I planned it 442 00:24:49,320 --> 00:24:51,159 Speaker 2: or the way I had it mapped out in my head. 443 00:24:51,560 --> 00:24:54,200 Speaker 2: It's really coming back to the idea of like, well, 444 00:24:56,000 --> 00:24:59,520 Speaker 2: this is how it is right now, and all you 445 00:24:59,560 --> 00:25:03,679 Speaker 2: can do is move forward with what you have. I 446 00:25:03,720 --> 00:25:08,960 Speaker 2: think my biggest sort of inspiration, and I don't know 447 00:25:09,000 --> 00:25:11,040 Speaker 2: if you can call it inspiration really, but sort of 448 00:25:11,160 --> 00:25:17,120 Speaker 2: drive that I get comes from our community. I love them, 449 00:25:17,520 --> 00:25:20,560 Speaker 2: I love being in the studio, I love like I 450 00:25:20,600 --> 00:25:22,760 Speaker 2: love seeing our clients getting ready to go into class. 451 00:25:22,760 --> 00:25:25,800 Speaker 2: They love looking around everyone like sweaty and just like 452 00:25:25,920 --> 00:25:28,439 Speaker 2: all in it kind of together. And you know, what 453 00:25:28,480 --> 00:25:31,480 Speaker 2: we've done with the dark room is make it a 454 00:25:31,600 --> 00:25:35,560 Speaker 2: really individual practice, you know, with the lights being low, 455 00:25:36,000 --> 00:25:39,199 Speaker 2: and you know, we want everyone to move, you know, 456 00:25:39,240 --> 00:25:41,359 Speaker 2: to the best of their ability, without worrying about what 457 00:25:41,440 --> 00:25:43,760 Speaker 2: they look like or what anyone else looks like. And 458 00:25:43,920 --> 00:25:47,439 Speaker 2: you know, but there's still that group energy that you 459 00:25:47,520 --> 00:25:52,080 Speaker 2: get from the class, and it's so powerful and that's 460 00:25:52,119 --> 00:25:55,800 Speaker 2: what really kind of motivates me anytime I'm taking on something. 461 00:25:55,840 --> 00:26:01,480 Speaker 1: Now, someone wants to start their own company, their own business. 462 00:26:02,200 --> 00:26:04,600 Speaker 1: What do you wish someone told you when you were 463 00:26:04,640 --> 00:26:06,320 Speaker 1: starting your business. 464 00:26:07,400 --> 00:26:10,640 Speaker 2: You are never going to be ready. It's just you're 465 00:26:10,680 --> 00:26:13,800 Speaker 2: never gonna I don't I'm still never ready for opening 466 00:26:13,840 --> 00:26:17,440 Speaker 2: like another location. Like when we signed leases, I'm like, okay, 467 00:26:17,600 --> 00:26:21,040 Speaker 2: here we go, because if you wait, you miss out. 468 00:26:22,000 --> 00:26:26,560 Speaker 2: I think you just have to go, just go, just go. 469 00:26:26,800 --> 00:26:29,399 Speaker 1: That's all you need. How much does a class of 470 00:26:29,400 --> 00:26:30,120 Speaker 1: why set on costs? 471 00:26:30,160 --> 00:26:33,280 Speaker 2: These days? It is twenty five dollars for. 472 00:26:33,280 --> 00:26:36,440 Speaker 1: A drop it I love that. Can we talk about 473 00:26:36,440 --> 00:26:38,800 Speaker 1: that for a second, Like the growing cost of taking 474 00:26:38,840 --> 00:26:41,440 Speaker 1: classes and I mean, I know, obviously if you're not 475 00:26:41,960 --> 00:26:43,800 Speaker 1: if you're not in New York City. In the New 476 00:26:43,880 --> 00:26:47,040 Speaker 1: York City area, classes range up to almost fifty dollars 477 00:26:47,040 --> 00:26:49,480 Speaker 1: for a single session, and which is crazy, I'm sure 478 00:26:49,560 --> 00:26:53,000 Speaker 1: for people that are living in god knows Cokeville, Tennessee, 479 00:26:53,240 --> 00:26:56,680 Speaker 1: and you pay fifty dollars a month or ten dollars 480 00:26:56,720 --> 00:26:58,679 Speaker 1: a month to go to a big jobs to go 481 00:26:58,720 --> 00:27:00,200 Speaker 1: to a big box gym. I grew up going to 482 00:27:00,240 --> 00:27:02,480 Speaker 1: a plan of Fitness with ten dollars a month. 483 00:27:02,520 --> 00:27:05,000 Speaker 2: There's a lot of costs involved, especially when it comes 484 00:27:05,040 --> 00:27:10,800 Speaker 2: to upkeep with machinery. You know, if it's a class 485 00:27:10,840 --> 00:27:14,080 Speaker 2: with bikes or reformers or things like that, the upkeep 486 00:27:14,119 --> 00:27:17,240 Speaker 2: of those is very, very expensive, and if you think about, 487 00:27:17,680 --> 00:27:20,320 Speaker 2: you know the number of people in New York using 488 00:27:20,359 --> 00:27:23,359 Speaker 2: those machines and how heavy the usage is. In order 489 00:27:23,400 --> 00:27:26,080 Speaker 2: to keep the experience at a premium, you have to 490 00:27:26,119 --> 00:27:28,679 Speaker 2: build in those costs or else you know, people are 491 00:27:28,680 --> 00:27:30,840 Speaker 2: going to be doing things with broken springs, or you 492 00:27:30,840 --> 00:27:34,359 Speaker 2: know their resistance isn't going to be working. And you know, 493 00:27:34,520 --> 00:27:37,119 Speaker 2: it's always a tough decision when it comes to pricing, 494 00:27:37,160 --> 00:27:39,439 Speaker 2: because you do want to stay affordable but you know, 495 00:27:39,560 --> 00:27:42,479 Speaker 2: you also want to be able to maintain the level 496 00:27:42,840 --> 00:27:45,959 Speaker 2: of the product that year you're selling. 497 00:27:46,800 --> 00:27:50,120 Speaker 1: What do you think has been one of the biggest 498 00:27:50,320 --> 00:27:54,640 Speaker 1: lessons you've learned over the past five years. 499 00:27:55,800 --> 00:27:58,880 Speaker 2: One person may not see something the way that you do, 500 00:27:59,200 --> 00:28:02,720 Speaker 2: and it doesn't mean it's wrong. You just have to 501 00:28:02,720 --> 00:28:04,760 Speaker 2: find a way to sort of bridge that gap. And 502 00:28:04,800 --> 00:28:09,199 Speaker 2: I think that's kind of the hardest thing for me 503 00:28:09,280 --> 00:28:11,359 Speaker 2: and the biggest kind of lesson that I learned. Like 504 00:28:11,520 --> 00:28:14,280 Speaker 2: I my mom is Japanese. I grew up with an 505 00:28:14,320 --> 00:28:20,119 Speaker 2: Asian mother. I never missed a day of school. I 506 00:28:20,359 --> 00:28:23,720 Speaker 2: like never, I was never allowed to stay home sick. 507 00:28:24,160 --> 00:28:26,639 Speaker 2: I literally had to be projectile, vomiting and bleeding out 508 00:28:26,680 --> 00:28:30,040 Speaker 2: my eyeballs to stay home. I was never late. And 509 00:28:30,080 --> 00:28:33,159 Speaker 2: it's something that like, not everyone's like that. So now 510 00:28:33,240 --> 00:28:35,120 Speaker 2: it's like instilled in me that, like, if someone's five 511 00:28:35,119 --> 00:28:38,040 Speaker 2: minutes late, I get so offended. But that's not you know, 512 00:28:38,120 --> 00:28:39,600 Speaker 2: that really doesn't mean anything. 513 00:28:39,760 --> 00:28:44,240 Speaker 1: It's just that's a hard thing to exactly. 514 00:28:43,840 --> 00:28:46,320 Speaker 2: And it's not it's not personal. But I think, you know, 515 00:28:46,400 --> 00:28:48,760 Speaker 2: that's kind of a tough thing when like I, you know, 516 00:28:49,000 --> 00:28:53,600 Speaker 2: I during Hurricane Sandy, I took the ferry to work, 517 00:28:55,120 --> 00:28:56,520 Speaker 2: and it was really important for me to be there 518 00:28:56,560 --> 00:28:58,600 Speaker 2: even though I was just working in fashion and nothing 519 00:28:58,640 --> 00:29:02,760 Speaker 2: was getting done anyways, because nothing really could happen. But 520 00:29:02,840 --> 00:29:07,240 Speaker 2: that's you know, so it's learning people's different like ways 521 00:29:07,280 --> 00:29:09,760 Speaker 2: that they relate to work and what they deem important 522 00:29:09,760 --> 00:29:13,640 Speaker 2: and what so it's just like it's really interesting and 523 00:29:13,680 --> 00:29:15,080 Speaker 2: like I always bring it back to that and not 524 00:29:15,200 --> 00:29:17,680 Speaker 2: to like say that I'm so great. I show up everywhere, 525 00:29:18,040 --> 00:29:19,960 Speaker 2: but it's just like a different way that I view, 526 00:29:22,120 --> 00:29:24,040 Speaker 2: you know, doing my work is the big part of 527 00:29:24,080 --> 00:29:27,200 Speaker 2: that is like showing up where you know other people 528 00:29:27,240 --> 00:29:29,880 Speaker 2: it's like the quality of their work or you know 529 00:29:29,960 --> 00:29:32,440 Speaker 2: how quickly they get it done. And it's finding that 530 00:29:32,520 --> 00:29:35,000 Speaker 2: like common ground and where you can really relate. 531 00:29:35,880 --> 00:29:40,720 Speaker 1: What do you see your next year? Really looking like. 532 00:29:42,160 --> 00:29:43,920 Speaker 2: We're opening studios left and right. 533 00:29:44,160 --> 00:29:45,120 Speaker 1: They're coming everywhere. 534 00:29:45,120 --> 00:29:48,120 Speaker 2: They're coming everywhere. They're coming at you, Manhattan, get ready? 535 00:29:49,600 --> 00:29:51,600 Speaker 1: You say, Manhattan? Do you think there is going to 536 00:29:51,640 --> 00:29:54,480 Speaker 1: be a day where we leave Manhattan in LA. 537 00:29:54,880 --> 00:29:56,840 Speaker 2: We're working on it. It's hard, you know, our teams 538 00:29:56,920 --> 00:30:01,120 Speaker 2: are We've really solid teams on each coast and when 539 00:30:01,120 --> 00:30:03,600 Speaker 2: you go into a new market like that. It's really 540 00:30:04,160 --> 00:30:06,040 Speaker 2: a lot of work goes into finding that team. We 541 00:30:06,400 --> 00:30:10,240 Speaker 2: opened one studio in twenty seventeen and it really wasn't 542 00:30:10,280 --> 00:30:14,520 Speaker 2: even a brand new market. We just relocated Williamsburg. So 543 00:30:15,280 --> 00:30:19,360 Speaker 2: that year was really spent building our team and finding 544 00:30:19,360 --> 00:30:21,280 Speaker 2: the people who are going to be with us when 545 00:30:21,320 --> 00:30:24,040 Speaker 2: we do take this to the next level. So imagine 546 00:30:24,080 --> 00:30:25,840 Speaker 2: going into like a new state and having to do 547 00:30:25,880 --> 00:30:28,320 Speaker 2: that all over again. It's a lot of work and 548 00:30:28,360 --> 00:30:31,880 Speaker 2: it's something that you know, we have absolutely been working 549 00:30:31,880 --> 00:30:34,240 Speaker 2: on and I won't talk about it, so I'm very superstitious. 550 00:30:34,560 --> 00:30:36,920 Speaker 2: Hopefully soon and hopefully this year is the year. But 551 00:30:37,000 --> 00:30:43,520 Speaker 2: we do have Tribeca opening at the beginning of February 552 00:30:44,800 --> 00:30:50,800 Speaker 2: and also meatpacking and Brian Park locations coming up all 553 00:30:50,840 --> 00:30:51,440 Speaker 2: before May. 554 00:30:51,920 --> 00:30:57,000 Speaker 1: That is insane, That's so wonderful. What do you think 555 00:30:57,800 --> 00:31:00,640 Speaker 1: will be your biggest hurdle in the year to. 556 00:31:00,600 --> 00:31:06,560 Speaker 2: Come getting everyone on board with the ambitious growth goals 557 00:31:06,720 --> 00:31:09,600 Speaker 2: that we have. You know, people are telling me to 558 00:31:09,640 --> 00:31:12,400 Speaker 2: slow down. When we did in twenty seventeen, and I 559 00:31:13,400 --> 00:31:17,479 Speaker 2: tried that, it was great, but I'm ready. 560 00:31:18,560 --> 00:31:20,720 Speaker 1: It was great with so much sarcasm, it was, you. 561 00:31:20,720 --> 00:31:24,840 Speaker 2: Know, it was I did a lot in twenty seventeen, 562 00:31:24,920 --> 00:31:29,360 Speaker 2: but I'm really ready to kind of. I feel really 563 00:31:29,400 --> 00:31:34,160 Speaker 2: strongly about our brand. I feel really strongly about what 564 00:31:34,200 --> 00:31:39,600 Speaker 2: we bring to yoga. I know that it can be 565 00:31:39,640 --> 00:31:42,120 Speaker 2: successful at other places besides New York and LA. 566 00:31:42,200 --> 00:31:45,520 Speaker 1: What aside from the studio openings in the next few months, 567 00:31:45,560 --> 00:31:47,120 Speaker 1: what's something else that you're looking forward to. 568 00:31:48,040 --> 00:31:51,280 Speaker 2: I don't know. I tend not to look too far forward. 569 00:31:51,560 --> 00:31:52,720 Speaker 1: Why is that? Do you think? 570 00:31:53,480 --> 00:31:58,560 Speaker 2: I'm really trying to enjoy where I am now. It's 571 00:31:58,600 --> 00:32:02,560 Speaker 2: become really important to me, and you know, you miss stuff. 572 00:32:02,560 --> 00:32:05,320 Speaker 2: I think if you're always planning ahead, and you know, 573 00:32:05,480 --> 00:32:07,960 Speaker 2: some people work really well like that, I don't because 574 00:32:07,960 --> 00:32:09,920 Speaker 2: then I get disappointed. I get this like story in 575 00:32:09,960 --> 00:32:11,520 Speaker 2: my head of how things are going to work out, 576 00:32:11,520 --> 00:32:13,480 Speaker 2: and I get disappointed if they don't work out the 577 00:32:13,560 --> 00:32:15,560 Speaker 2: way it is. And that's just how That's just a 578 00:32:15,600 --> 00:32:16,280 Speaker 2: personal thing. 579 00:32:17,120 --> 00:32:19,160 Speaker 1: So being in the now is and so bad. 580 00:32:19,440 --> 00:32:20,440 Speaker 2: It's not so bad. 581 00:32:20,960 --> 00:32:23,959 Speaker 1: Not when you've just opened your eighth studio location. 582 00:32:24,120 --> 00:32:26,160 Speaker 2: Oh it's great, and like I want to remember when 583 00:32:26,160 --> 00:32:27,520 Speaker 2: we're like here at this place. 584 00:32:27,600 --> 00:32:29,640 Speaker 1: You know, I love it, Sarah. I think we're going 585 00:32:29,720 --> 00:32:31,440 Speaker 1: to wrap it there. Thanks so much for coming in. 586 00:32:31,560 --> 00:32:32,760 Speaker 2: Yeah, thank you for having me. 587 00:32:33,200 --> 00:32:35,600 Speaker 1: Please, if you're still listening, take a moment and leave 588 00:32:35,640 --> 00:32:38,080 Speaker 1: a quick review by clicking a link with the description 589 00:32:38,320 --> 00:32:41,160 Speaker 1: to this episode. And while you're at it, maybe send 590 00:32:41,240 --> 00:32:44,880 Speaker 1: this episode to a friend too. We all face multiple 591 00:32:44,960 --> 00:32:47,720 Speaker 1: hurdles in life. I want to hear about yours. Reach 592 00:32:47,720 --> 00:32:50,920 Speaker 1: out to me via email at Emily at Hurdle dot us, 593 00:32:51,160 --> 00:32:55,320 Speaker 1: connect with the podcast on Instagram and Twitter at Hurdle Podcast, 594 00:32:55,720 --> 00:32:58,400 Speaker 1: and of course feel free to stalk us both a 595 00:32:58,480 --> 00:33:02,200 Speaker 1: little bit too. Sarah, what are your social handles. 596 00:33:02,240 --> 00:33:05,360 Speaker 2: For Why seven? It is just Why seven Studio and 597 00:33:05,600 --> 00:33:09,719 Speaker 2: my personal is Sarah s A R A h underscore, 598 00:33:09,840 --> 00:33:10,560 Speaker 2: levy L E. 599 00:33:10,600 --> 00:33:14,120 Speaker 1: V E Y amazing, I am Emily A body A 600 00:33:14,320 --> 00:33:17,560 Speaker 1: B B A T E. And that's all. We got 601 00:33:17,880 --> 00:33:24,160 Speaker 1: another hurdle conquered. Catch you next time, m HM.