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Speaker 1: Now it's time for our daily Bloomberg Law Brief, exploring

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Speaker 1: legal issues in the news, and Today Bloomberg Laho student

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Speaker 1: Grosso and Michael Best discussed Google's decision to appeal a

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Speaker 1: record breaking two point nine billion dollar anti trust fine

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Speaker 1: from the European Union. They speak of the Bloomberg Intelligence

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Speaker 1: senior litigation analyst Jennifer Ree. Jennifer, why is it that

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Speaker 1: Google has decided, unlike a lot of companies that have

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Speaker 1: settled with the Commission, to appeal this fine. Well, that's

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Speaker 1: a good question, and I guess it. You know, only

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Speaker 1: Google really can say why they've decided to do this,

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Speaker 1: though it seems with the Intel decision in a qualified sense,

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Speaker 1: you know, that's kind of good news, I think for Google,

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Speaker 1: because what it does is it sets up a court

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Speaker 1: precedent in Europe that where a theory of harm is

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Speaker 1: based on foreclosure of competitors, which is the case in

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Speaker 1: both Intel's situation and in Google situation, that it can't

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Speaker 1: just be taken for granted that that foreclosure is anti

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Speaker 1: competitive and violates the laws, that an economic analysis needs

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Speaker 1: to be applied and all of the facts and circumstances

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Speaker 1: need to be um evaluated to understand whether really that

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Speaker 1: causes harm to markets. Jen, a court spokeswoman, said that

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Speaker 1: Google has not asked for an interim order to suspend

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Speaker 1: the EU decision, which means that without an injunction, it's

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Speaker 1: still obligated to pay the fine and comply with other

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Speaker 1: elements of the June ruling. Can you imagine why they

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Speaker 1: decided not to ask for an injunction? That is right,

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Speaker 1: they will have to pay the fine and alter the

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Speaker 1: way their shopping services comparison shopping services are displayed. Um.

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Speaker 1: I think it's likely that they did not seek an

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Speaker 1: injunction because that standard is very high, and it's unlikely

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Speaker 1: that they could have met it. They would have had

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Speaker 1: to show that there is urgency and that they would

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Speaker 1: have suffered irreparable harm had they had to comply now

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Speaker 1: and they have to pay this fine which they can't afford,

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Speaker 1: and changing these shopping services. It just seems unlikely they

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Speaker 1: would have been able to prove in court that having

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Speaker 1: to do these things now, as they waited out the

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Speaker 1: appeal would have caused urgent and irreparable harm to their business.

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Speaker 1: What happens now? Uh, and and how can we expect

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Speaker 1: this case to move along, well, it will move along

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Speaker 1: slowly much we know. So we'll now wait for the

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Speaker 1: General Court decision. And it could uphold what the European

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Speaker 1: Commission has done here with respect to requiring a fine,

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Speaker 1: endo conduct remedy or it, or it could say that

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Speaker 1: this needs to be reevaluated or reverse things or even

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Speaker 1: lower the fine. That's Bloomberg Intelligence Senior Litigation analyst Jennifer

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Speaker 1: Re speaking with Bloomberg Lah host ju In Grosso. You

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Speaker 1: can listen to Bloomberg Law weekdays at one pm Wall

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Speaker 1: Street time here on Bloomberg Radio, and that's this morning's

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Speaker 1: Bloomberg Law Brae. If you can find more legal news

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Speaker 1: at Bloomberg Law dot com and Bloomberg BNA dot com.

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Speaker 1: Attorneys will find exceptional legal research and business development tools

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Speaker 1: there as well. Visit Bloomberg Law dot com and Bloomberg

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Speaker 1: BNA dot com for more information