WEBVTT - Episode 429 w/ Ryan Leslie

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<v Speaker 1>He is Drink Chants Mother Bucky Podcast Make He's a

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<v Speaker 1>legends Eary Queen's rapper. He's agreed that your boy in

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<v Speaker 1>O R E.

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<v Speaker 2>He's a Miami hip hop Lionere put up his DJ

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<v Speaker 2>E f N.

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<v Speaker 1>Together they drink it up with some.

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<v Speaker 3>Of the biggest players, you know what I mean. And

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<v Speaker 3>the most professional, unprofessional podcast and your number one source

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<v Speaker 3>for drunk.

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<v Speaker 1>Drink chans mother das do ye see that's it's time.

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<v Speaker 3>For drink Champions.

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<v Speaker 1>Drink up mother, Mother? Would it gonna be hoping? It

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<v Speaker 1>swished to be this your boy in O R E?

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<v Speaker 1>What up his DJ E f N?

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<v Speaker 4>And this is drink Champs japri All make Toys guest

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<v Speaker 4>Today's Guests. I literally think it's the smartest person probably.

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<v Speaker 1>Ever had on drink chest. The fact that I've heard it.

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<v Speaker 4>He went to Harvard at fifteen years old, graduated at nineteen,

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<v Speaker 4>had his own has his own platform. I thought I

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<v Speaker 4>thought the record label was just going to try to

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<v Speaker 4>kill him. At one point he was the director to consumer. First,

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<v Speaker 4>he was giving out his phone number. He's doing concert,

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<v Speaker 4>He's selling the tickets. It's this man is a mogul.

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<v Speaker 4>This man is a legend, writer, producer, everything. I've been

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<v Speaker 4>trying to give this man his flowers, and today we're

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<v Speaker 4>gonna give him his flowers. In case you don't know

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<v Speaker 4>who the fuck we talking about, We're talking about.

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<v Speaker 1>The one only impeccable. Now. Now, I thrive in dumb rooms.

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<v Speaker 1>I played that. I played that role.

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<v Speaker 2>Good?

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<v Speaker 1>That role?

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<v Speaker 3>Good?

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<v Speaker 4>Are you uncomfortable around other scholars or other like you know,

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<v Speaker 4>what is that Ivy League school?

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<v Speaker 1>Or who do you? What do you IQs?

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<v Speaker 4>Now?

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<v Speaker 3>I feel like I can. I can move in really

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<v Speaker 3>any type of room. Yeah, And to be honest, like

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<v Speaker 3>when I first got on Harvard's campus, it was a

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<v Speaker 3>little you know, it took some getting used to just

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<v Speaker 3>a being of color and you don't row no. And

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<v Speaker 3>then also being as young as I was, you.

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<v Speaker 1>Know, fifteen for real.

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<v Speaker 3>Yeah, so you learned very early on to just sort

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<v Speaker 3>of move in any type of room. But I really

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<v Speaker 3>got to give it to my father man, when I

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<v Speaker 3>was coming up. You know, my my parents are from

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<v Speaker 3>the Caribbean Islands, and they worked their whole lives in

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<v Speaker 3>the Salvation Army, and so they knew that they weren't

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<v Speaker 3>going to have really you know, all kinds of wealth

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<v Speaker 3>stacked up because they sacrifice wealth in the service of others.

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<v Speaker 3>I mean still to this day, my mother's you know,

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<v Speaker 3>going to build hospitals in India, try to retire her

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<v Speaker 3>and that's what she wants to do. So my father

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<v Speaker 3>very early on decided, hey, we immigrated to the United States,

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<v Speaker 3>I want my kids to be set up, and I

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<v Speaker 3>know the way to get there are the only way

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<v Speaker 3>he never was yeah, yeah, and the only way to

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<v Speaker 3>really get there, in his opinion, was through education. So

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<v Speaker 3>he didn't want me going to just any old schools.

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<v Speaker 3>Anytime we got to a new city, he said, look,

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<v Speaker 3>let's go find the top tier private school. And then

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<v Speaker 3>he would go in and he would advocate, hey, I'm

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<v Speaker 3>a servant of the community. Can you take care of

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<v Speaker 3>my and my kids in yeah, doing We're not doing

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<v Speaker 3>the tuition, but we do service in the community. Can y'all,

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<v Speaker 3>you know, make an accommodation for our kids. But he

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<v Speaker 3>also said, look, we ain't just doing the private school

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<v Speaker 3>because he was still running the boys and girls club

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<v Speaker 3>as well, So I had to move in both circles.

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<v Speaker 3>Would we would go to private school and then go

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<v Speaker 3>get my tail beat on the basketball court at the

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<v Speaker 3>Boys and Girls Club in Richmond, Virginia, you know what

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<v Speaker 3>I'm saying. So I think I think the other piece

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<v Speaker 3>of it though, as well, is in terms of service

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<v Speaker 3>to others. You never realize the stories and the backstories

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<v Speaker 3>of folks who are in those homeless shelters, who are

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<v Speaker 3>in those places, they didn't just you know, they weren't

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<v Speaker 3>homeless their whole lives. So they have backstories as well,

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<v Speaker 3>and you have you have to sort of learn how

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<v Speaker 3>to be empathetic in any room. And it really doesn't matter.

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<v Speaker 3>Like I just I think on a human level, everyone

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<v Speaker 3>is going through something, you know what I'm saying. So

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<v Speaker 3>if you could connect on a human level, whether you're

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<v Speaker 3>with venture capitalists in Silicon Valley or artists, you know,

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<v Speaker 3>you talk about a heartbreak and they you know, they

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<v Speaker 3>going automatically tell you know what I'm saying, somebody that

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<v Speaker 3>did them wrong across them, et cetera. And there's there's always,

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<v Speaker 3>I think there's always a line of communication that you

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<v Speaker 3>can that you can connect with somebody on on a

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<v Speaker 3>human level.

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<v Speaker 1>Have you ever had a bad day? Have I had

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<v Speaker 1>a bad day? See your music, I'll just be happy,

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<v Speaker 1>Like you get up out of the bed with silk

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<v Speaker 1>robe on. That's just man.

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<v Speaker 4>You really do put in a happy movie. Give your

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<v Speaker 4>sad songs are happy. Like you ever like had a

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<v Speaker 4>bad day, of course you did.

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<v Speaker 3>But yeah, I mean I think we all do. I

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<v Speaker 3>think it's all I think. You know, when you talk

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<v Speaker 3>about those rooms though, if you're ever in a room

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<v Speaker 3>with somebody, that's that's worth let's say three hundred five

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<v Speaker 3>hundred MS or a billion dollars. Wow, whatever your bad

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<v Speaker 3>day is, Yeah, it turns good. They really You say, oh,

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<v Speaker 3>I have a fifty thousand dollars problem or eighty thousand

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<v Speaker 3>dollars problem or one hundred thousand dollars medical issue, and

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<v Speaker 3>they're like, oh, that's that's small. So it puts things

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<v Speaker 3>in perspective. And I'll say this, Actually, when I first

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<v Speaker 3>got to New York City and was just producing, I

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<v Speaker 3>was running around, you know, just running around producing, doing clubs, dating,

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<v Speaker 3>and I did I think at one point there was

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<v Speaker 3>like a record that I was waiting to come out,

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<v Speaker 3>and I was, you know, I think we was on

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<v Speaker 3>a chopper doing a photo shoot or something, and I

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<v Speaker 3>told my girl, I said, hey, you know, I'm not

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<v Speaker 3>I'm not. I feel like i'm not having a good day,

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<v Speaker 3>and she said, is your family all right? I say, yeah,

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<v Speaker 3>they're fine. Are you healthy? Yeah, I'm fine. She says,

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<v Speaker 3>so what's a bad day are you talking about? And actually,

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<v Speaker 3>you know, it brings me to that quote. Somebody with

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<v Speaker 3>zero dollars, right, and they feel like they have a

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<v Speaker 3>million problems. But someone with all the money in the

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<v Speaker 3>world and they don't have their health, they only got

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<v Speaker 3>one problem. Right. So for me, I'm healthy, I'm still

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<v Speaker 3>of you know, in great health and strength. I still

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<v Speaker 3>have you know, great relationships, and so there's not really

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<v Speaker 3>any reason to ever have a complaint.

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<v Speaker 1>You have a very interesting story.

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<v Speaker 4>First off, you, like you said, we went to Harvard,

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<v Speaker 4>and most people go to Harvard and they get away

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<v Speaker 4>from the music industry. You went to Harvard and you

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<v Speaker 4>went towards the movie it was the industry.

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<v Speaker 1>Did you feel like you was moving backwards at one point?

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<v Speaker 3>I mean everyone that I initially told my plan to

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<v Speaker 3>thought I was moving backwards. They said, well what are

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<v Speaker 3>you doing here? And I think maybe the biggest, the

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<v Speaker 3>biggest challenge to overcome initially was my own family, right,

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<v Speaker 3>because when I was on the road to Harvard, as

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<v Speaker 3>you said, parents were like, okay, how are we going

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<v Speaker 3>to afford this?

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<v Speaker 1>You know?

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<v Speaker 3>So my dad said, hey, look, you know I'm in

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<v Speaker 3>the Rotary Club. They have these speech competitions, So you're

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<v Speaker 3>going to write a great speech and you'll go and

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<v Speaker 3>speak to all the Rotary Club members and they'll put

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<v Speaker 3>up a couple of dollars to put in the kids,

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<v Speaker 3>so you can, you know, have some money to move around.

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<v Speaker 3>And so I wrote a speech about how I wanted

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<v Speaker 3>to be a neurosurgeon. So that very was very inspirational.

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<v Speaker 3>You know, my dad was so proud of it. I

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<v Speaker 3>was pre med my first year at Harvard, and I realized,

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<v Speaker 3>you know, the kids that were in my chemistry class,

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<v Speaker 3>bi biology class, et cetera, they had a passion for science,

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<v Speaker 3>a passion for medicine, a passion for what they were studying,

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<v Speaker 3>the problem sets. And I found that my passion was

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<v Speaker 3>just music. And I said, look, you know, if if

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<v Speaker 3>this is what's keeping them up at night, I need

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<v Speaker 3>to do what keeps me up at night. And I

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<v Speaker 3>went maxed off my credit card. I didn't even I

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<v Speaker 3>had I think everybody does that when they go to college.

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<v Speaker 3>You get a credit card. And I went straight.

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<v Speaker 1>I was in jail, so maybe noted out to you.

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<v Speaker 1>I'm sorry.

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<v Speaker 3>So you know, when you get on when you get

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<v Speaker 3>on campus, every bank got the table out go sign

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<v Speaker 3>up like a credit.

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<v Speaker 1>Card lending board, of course. And so that's exactly what

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<v Speaker 1>I wanted.

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<v Speaker 3>So I was cutting hair on campus, and I wanted

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<v Speaker 3>my little dorm room to feel like the barbershop. So

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<v Speaker 3>I had to have you know, five this CD changer

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<v Speaker 3>and you know, the receiver and everything, and made everybody

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<v Speaker 3>listen to my records because you know, we had there

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<v Speaker 3>wasn't many. There wasn't really a black barber on Harvor's campus.

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<v Speaker 3>You had to go to you know, you had to

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<v Speaker 3>go to Central Square or whatever if you wanted to

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<v Speaker 3>get your haircut. So I said, hey, I'm open for business,

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<v Speaker 3>and anybody that came into and we called the barbershop

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<v Speaker 3>Shady A's because shady because you can't. You're not supposed

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<v Speaker 3>to run a business at Harvard, right, which is why

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<v Speaker 3>like Zuck and Bill Gates, they just dropped out. They

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<v Speaker 3>were running their businesses so shady and then eights because

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<v Speaker 3>we charged eight dollars of haircuts, so Shady A's barbershop.

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<v Speaker 3>And then I used to have a line of folks.

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<v Speaker 3>And you know, it's like when I came in today,

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<v Speaker 3>if you got a barber, they're about their craft.

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<v Speaker 2>You got to sit there and wait, you know what

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<v Speaker 2>I'm saying. So I would have my missed have found

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<v Speaker 2>out you got a line on side.

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<v Speaker 3>Yeah. We had everybody just sitting on the couch or whatever,

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<v Speaker 3>and you know, we cut everybody's hair, but we actually

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<v Speaker 3>for me, I would have my records and people would

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<v Speaker 3>have to listen, you know, while they were waiting. And

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<v Speaker 3>that's how that was my initial sort of focus group.

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<v Speaker 1>And folks.

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<v Speaker 3>Folks were saying, yo, you nice. So I said, hey,

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<v Speaker 3>I'm gonna I'm gonna go for it.

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<v Speaker 1>You was like the uber driver, you see the Uber drivers. Yeah,

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<v Speaker 1>everybody is going on. So you're still paying off people

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<v Speaker 1>student loans. Howard you pay it off a couple of

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<v Speaker 1>student loans.

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<v Speaker 3>Yeah yeah, I mean I think really right now sort

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<v Speaker 3>of what's been super important for me. I think everybody

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<v Speaker 3>has if they're extremely fortunate, that they have a number

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<v Speaker 3>of acts in their lives.

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<v Speaker 2>You know.

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<v Speaker 3>So maybe my first act was a starving artist. Then

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<v Speaker 3>I became a producer, then I was able to be

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<v Speaker 3>an artist. Then I've build a technology company, and now

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<v Speaker 3>I'm really at a place where you know, once you

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<v Speaker 3>reach a certain level, it's about how many how many

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<v Speaker 3>people can you send the elevator down for to bring

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<v Speaker 3>them up? And so, you know, I started to realize that,

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<v Speaker 3>especially in the United States in music, there is so

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<v Speaker 3>much talk about money, cars, jewelry, the lifestyle, et cetera.

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<v Speaker 3>And it's very aspirational. Get the hosts right right right,

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<v Speaker 3>show right for show, it's very aspirational. But as I

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<v Speaker 3>started to kind of, you know, have that one on

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<v Speaker 3>one direct relationship with the people who are supporting me,

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<v Speaker 3>you realize that America and actually many countries around the

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<v Speaker 3>world is actually engineered for folks that only make forty

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<v Speaker 3>fifty sixty thousand dollars a year, right, And so to

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<v Speaker 3>be able to educate folks, you know, sometimes you could

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<v Speaker 3>you give them a check. Well, give them a check.

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<v Speaker 3>It's totally different than teaching them how to fish, how

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<v Speaker 3>to navigate finances, how to navigate the financial markets. How

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<v Speaker 3>somebody who's a postal worker can retire a multimillionaire if

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<v Speaker 3>they know how to put their money, you know, and

0:12:15.240 --> 0:12:17.120
<v Speaker 3>put it to work the right way. So I would

0:12:17.120 --> 0:12:20.880
<v Speaker 3>say that's the act that I'm in now is you know,

0:12:20.960 --> 0:12:23.760
<v Speaker 3>when you start thinking about legacy, it's about how many families,

0:12:23.800 --> 0:12:26.280
<v Speaker 3>how many people can you touch. And what happened is,

0:12:26.600 --> 0:12:28.920
<v Speaker 3>as I was because you're right, I gave my phone

0:12:29.000 --> 0:12:31.840
<v Speaker 3>number out to everybody, and as I was talking to folks,

0:12:32.280 --> 0:12:35.800
<v Speaker 3>folks were saying, Yo, Ray, you know, we love the music.

0:12:35.960 --> 0:12:39.040
<v Speaker 3>We love what you're talking about, whether it's you know,

0:12:39.200 --> 0:12:42.599
<v Speaker 3>like you said, happy song, sad songs, et cetera. But

0:12:42.720 --> 0:12:44.760
<v Speaker 3>you got a couple of records where you're talking that

0:12:45.000 --> 0:12:48.600
<v Speaker 3>talk money wise, and is there something that you can

0:12:48.760 --> 0:12:51.000
<v Speaker 3>share with us, because we'd be willing to, you know,

0:12:51.160 --> 0:12:53.160
<v Speaker 3>support you even more if you can show us the way.

0:12:53.520 --> 0:12:56.760
<v Speaker 3>And so we built the club and you know, we've

0:12:57.080 --> 0:13:01.079
<v Speaker 3>we've basically been mint minting every day millionaires through the

0:13:01.160 --> 0:13:04.079
<v Speaker 3>Wealth Planning Club. And then also what I realize is

0:13:04.120 --> 0:13:08.040
<v Speaker 3>that a lot of artists they don't actually have a

0:13:08.200 --> 0:13:11.240
<v Speaker 3>backup plan or and they don't actually have what they

0:13:11.320 --> 0:13:14.440
<v Speaker 3>consider or what they what they you know, what could

0:13:14.520 --> 0:13:17.440
<v Speaker 3>be their plan B or play see or their second

0:13:17.520 --> 0:13:19.920
<v Speaker 3>act or third act. Not everybody's going to be able

0:13:19.960 --> 0:13:22.920
<v Speaker 3>to just do a podcast. Not everybody's going to be

0:13:22.960 --> 0:13:24.440
<v Speaker 3>able to do a fashion right.

0:13:24.520 --> 0:13:26.760
<v Speaker 2>If you do, they don't have retirement plans or anything.

0:13:27.040 --> 0:13:29.079
<v Speaker 2>Oh man, they'll spend it all when they get it

0:13:29.160 --> 0:13:30.559
<v Speaker 2>and not think of what comes after me.

0:13:30.720 --> 0:13:32.079
<v Speaker 1>Yeah, and so I always say that.

0:13:32.080 --> 0:13:34.599
<v Speaker 4>I always say the music industry and boxing is the

0:13:34.679 --> 0:13:35.560
<v Speaker 4>only place that don't have.

0:13:35.679 --> 0:13:38.920
<v Speaker 1>Like a what is it a union union? Yeah, it's

0:13:38.960 --> 0:13:43.040
<v Speaker 1>like yeah, and then look up the music industry show you.

0:13:43.440 --> 0:13:47.959
<v Speaker 3>And so I think, now, what's what's been awesome is

0:13:48.080 --> 0:13:51.280
<v Speaker 3>to be able to say, hey, look everybody, if you've

0:13:51.280 --> 0:13:53.880
<v Speaker 3>ever seen my Twitter, Instagram, et cetera, you can reach

0:13:53.960 --> 0:13:57.240
<v Speaker 3>me directly. And if you're looking for that type of guidance,

0:13:57.320 --> 0:14:00.200
<v Speaker 3>if you're looking for an infrastructure, I got a hold team,

0:14:00.240 --> 0:14:02.800
<v Speaker 3>I got a whole staff, and we provide that kind

0:14:02.840 --> 0:14:05.320
<v Speaker 3>of like business infrastructure. So give you a case in point.

0:14:05.960 --> 0:14:08.400
<v Speaker 3>Somebody came to me and had just gotten in advance.

0:14:09.040 --> 0:14:12.480
<v Speaker 3>Maybe it was a seventy somewhere between seventy to one

0:14:12.559 --> 0:14:16.000
<v Speaker 3>hundred and fifty thousand dollars use music advance, right, And

0:14:16.320 --> 0:14:19.080
<v Speaker 3>basically the first thing, especially young artists want to do

0:14:19.200 --> 0:14:21.040
<v Speaker 3>is when they get that money, they say, hey, I

0:14:21.120 --> 0:14:23.960
<v Speaker 3>want to put my mom on payroll, right, And that's great,

0:14:24.040 --> 0:14:26.640
<v Speaker 3>you should, you know what I'm saying. But you don't

0:14:26.720 --> 0:14:30.640
<v Speaker 3>have to actually pay that money. You can actually put

0:14:30.720 --> 0:14:34.200
<v Speaker 3>that money in a vehicle. So the money pays your

0:14:34.280 --> 0:14:39.920
<v Speaker 3>mom a salary the interest of that money. Yeah, exactly. Yeah.

0:14:40.200 --> 0:14:43.600
<v Speaker 3>So let's just say, for example, right, you get a

0:14:43.840 --> 0:14:45.880
<v Speaker 3>Let's just say, for example, you get one hundred thousand

0:14:45.880 --> 0:14:46.520
<v Speaker 3>dollars advance.

0:14:46.680 --> 0:14:46.800
<v Speaker 2>Right.

0:14:47.840 --> 0:14:52.360
<v Speaker 3>Currently, there are vehicles, and we help artists structure those

0:14:52.440 --> 0:14:56.040
<v Speaker 3>vehicles where you can earn four percent per month. It's

0:14:56.080 --> 0:14:58.520
<v Speaker 3>not a crazy amount. But if you were going to

0:14:58.560 --> 0:15:01.880
<v Speaker 3>put your mom on payroll at four thousand dollars a month, yo, Mom,

0:15:01.960 --> 0:15:03.560
<v Speaker 3>here's a debit car, here's a credit car. You got

0:15:03.600 --> 0:15:07.080
<v Speaker 3>a four thousand dollars bounds every single month, that one

0:15:07.200 --> 0:15:10.640
<v Speaker 3>hundred earning four percent per month is going to pay

0:15:10.720 --> 0:15:13.040
<v Speaker 3>her for the rest of her life. And that one

0:15:13.080 --> 0:15:16.200
<v Speaker 3>hundred never walks down, right, So the one hundred never

0:15:16.280 --> 0:15:18.200
<v Speaker 3>walks down. The hundred is just sitting there. It is

0:15:18.280 --> 0:15:20.640
<v Speaker 3>throwing off the forest, throwing off the forest, throwing off

0:15:20.680 --> 0:15:23.360
<v Speaker 3>the four Mom is set for the rest of her life.

0:15:23.720 --> 0:15:26.960
<v Speaker 3>And you actually did something smart with your money, as

0:15:27.040 --> 0:15:29.200
<v Speaker 3>opposed to saying, hey, I'm going to put my mom

0:15:29.280 --> 0:15:31.280
<v Speaker 3>on payroll and pay the four because if you pay

0:15:31.400 --> 0:15:34.080
<v Speaker 3>the four in twelve months now you only got fifty

0:15:34.120 --> 0:15:36.600
<v Speaker 3>thousand left. Then you pay the four again in two

0:15:36.720 --> 0:15:40.000
<v Speaker 3>years now you got zero. Where if you put it

0:15:40.280 --> 0:15:43.680
<v Speaker 3>in the right type of instrument, then the instrument will

0:15:43.760 --> 0:15:45.880
<v Speaker 3>pay her. And then what's dope about it is once

0:15:45.920 --> 0:15:49.040
<v Speaker 3>we start unlocking that for artists, right, they have an

0:15:49.120 --> 0:15:52.920
<v Speaker 3>incentive because now they understand where the money. When the

0:15:52.960 --> 0:15:54.760
<v Speaker 3>money comes in, they want to put it in these

0:15:54.920 --> 0:15:58.240
<v Speaker 3>kinds of vehicles, right, what's the vehicle like that for example.

0:15:58.400 --> 0:15:59.080
<v Speaker 1>Like high yielding?

0:16:00.680 --> 0:16:04.160
<v Speaker 3>Yeah, I mean, you know, I'm not financially if I'm

0:16:04.160 --> 0:16:06.280
<v Speaker 3>not going to call out stuff cause because people have

0:16:06.360 --> 0:16:10.600
<v Speaker 3>to really do their own. But there are there are vehicles,

0:16:10.800 --> 0:16:13.520
<v Speaker 3>and that's what we work on now, you know, because

0:16:14.000 --> 0:16:16.120
<v Speaker 3>like I said, I could you know, I always think

0:16:16.160 --> 0:16:17.960
<v Speaker 3>of my life in terms of how can I be

0:16:18.240 --> 0:16:21.440
<v Speaker 3>most of service. So when I first came in the game,

0:16:22.080 --> 0:16:24.160
<v Speaker 3>you know, somebody had to sit me down because when

0:16:24.200 --> 0:16:27.880
<v Speaker 3>I first came in the game, obviously at twenty when

0:16:27.920 --> 0:16:29.960
<v Speaker 3>I first moved in New York twenty two, twenty three,

0:16:30.240 --> 0:16:32.640
<v Speaker 3>I want to be the star. I want to be dance.

0:16:32.680 --> 0:16:36.160
<v Speaker 3>I'm in the offices, dancing around. We were actually shopping

0:16:36.200 --> 0:16:39.000
<v Speaker 3>an artist, but I'm the one, you know, dancing around

0:16:39.080 --> 0:16:42.280
<v Speaker 3>in the office and everything, and somebody had to really

0:16:42.760 --> 0:16:44.720
<v Speaker 3>pull me to the side and say, yo, right, listen,

0:16:45.400 --> 0:16:47.440
<v Speaker 3>if you really want to be of service and you

0:16:47.560 --> 0:16:50.240
<v Speaker 3>want to be valuable, yeah, of course you need to

0:16:50.320 --> 0:16:54.480
<v Speaker 3>put the creativity and energy that you have in these offices,

0:16:54.920 --> 0:16:58.240
<v Speaker 3>but put them put that energy towards the projects that

0:16:58.960 --> 0:17:03.440
<v Speaker 3>folks already have invested money in. So the first one

0:17:03.480 --> 0:17:05.760
<v Speaker 3>of the first records that I actually placed was New

0:17:05.960 --> 0:17:09.320
<v Speaker 3>Edition hot Tonight. So there's a record called hot Tonight

0:17:09.400 --> 0:17:11.359
<v Speaker 3>on New Edition, and so that was a record that

0:17:11.440 --> 0:17:13.320
<v Speaker 3>I had actually written. I say, yo, this is going

0:17:13.359 --> 0:17:16.040
<v Speaker 3>to be my songs, will be my single. But when

0:17:16.080 --> 0:17:20.200
<v Speaker 3>I came to New York and played it, New Edition

0:17:20.320 --> 0:17:23.359
<v Speaker 3>had just gotten signed and they say, yo, this is

0:17:23.400 --> 0:17:25.159
<v Speaker 3>going to be the first single for New Edition. So

0:17:25.240 --> 0:17:29.119
<v Speaker 3>it's about being of service. So making that sacrifice sometimes

0:17:29.160 --> 0:17:32.840
<v Speaker 3>will open the window, open the door to relationships, to opportunities,

0:17:33.000 --> 0:17:34.879
<v Speaker 3>because people know, hey, look, this is somebody I can

0:17:34.960 --> 0:17:37.520
<v Speaker 3>go to who's a if we need that single, we

0:17:37.560 --> 0:17:39.280
<v Speaker 3>can go get it, get one, you know what I'm saying.

0:17:39.640 --> 0:17:42.199
<v Speaker 3>And then what happened? Is that open the door? Then

0:17:42.280 --> 0:17:44.400
<v Speaker 3>fab need a single yo, you'd be killing them, Red

0:17:44.480 --> 0:17:47.040
<v Speaker 3>Cafe need a single fly together, you know what I'm saying.

0:17:47.920 --> 0:17:52.920
<v Speaker 3>And then basically now I realized, Okay, now there's plenty

0:17:52.960 --> 0:17:55.800
<v Speaker 3>of other producers, right. And I also feel like if

0:17:55.840 --> 0:17:59.920
<v Speaker 3>you go on YouTube now, every producer that is look

0:18:00.000 --> 0:18:04.720
<v Speaker 3>looking to illustrate their skills, they followed the blueprint that

0:18:06.320 --> 0:18:09.679
<v Speaker 3>was originated when I was trying to show my skills, right,

0:18:09.760 --> 0:18:12.439
<v Speaker 3>so I would just be on YouTube, have a camera, Yo,

0:18:12.920 --> 0:18:14.960
<v Speaker 3>is how I make it be et cetera. If not

0:18:15.080 --> 0:18:18.159
<v Speaker 3>the first early early on YouTube, early on MySpace. Right,

0:18:18.680 --> 0:18:22.040
<v Speaker 3>So I realized, once you pass the baton and the

0:18:22.160 --> 0:18:26.520
<v Speaker 3>mantle and the gauntlets passed to the next generation, where

0:18:26.640 --> 0:18:28.040
<v Speaker 3>is the way that I can be of service? And

0:18:28.119 --> 0:18:30.720
<v Speaker 3>then I start realizing when I'm having conversations, even just

0:18:30.800 --> 0:18:33.639
<v Speaker 3>in this conversation, hold on, there's a financial instrument that

0:18:33.760 --> 0:18:37.200
<v Speaker 3>does that, right. And it's not that we're we haven't

0:18:37.240 --> 0:18:40.359
<v Speaker 3>been around money. And for me, I didn't learn this

0:18:40.600 --> 0:18:46.440
<v Speaker 3>in college, but I did have a mentor that actually say, yo, right, listen,

0:18:46.480 --> 0:18:49.119
<v Speaker 3>when you get your check in the music industry, make

0:18:49.200 --> 0:18:51.119
<v Speaker 3>sure you put a little bit aside, here, here, here,

0:18:51.200 --> 0:18:54.240
<v Speaker 3>and here, and then give me a shout three years,

0:18:54.359 --> 0:18:56.680
<v Speaker 3>five years, eight years, twelve years later and tell me

0:18:56.760 --> 0:18:59.960
<v Speaker 3>how much it double triple, quadruple, and man, I still

0:19:00.080 --> 0:19:02.840
<v Speaker 3>have those conversations, and so I realize now there's a

0:19:02.920 --> 0:19:06.199
<v Speaker 3>responsibility that I have if somebody is an artist, if

0:19:06.280 --> 0:19:09.640
<v Speaker 3>somebody is a manager, because you know, COVID hit people

0:19:09.800 --> 0:19:13.280
<v Speaker 3>super hard, right, especially managers. Right, managers were making money

0:19:13.920 --> 0:19:16.879
<v Speaker 3>based on their artists being able to tour. Once the

0:19:16.960 --> 0:19:20.760
<v Speaker 3>artists can't tour anymore, where's there, where's there? Where's their

0:19:20.800 --> 0:19:23.359
<v Speaker 3>income coming from? Right? But if they had a little

0:19:23.359 --> 0:19:25.800
<v Speaker 3>bit saved, they called Ryan Yo, right, listen, you know

0:19:26.680 --> 0:19:30.080
<v Speaker 3>we locked in, we shut out, We can't tour right now.

0:19:30.440 --> 0:19:32.119
<v Speaker 3>I got a little bit of bread. It need to

0:19:32.200 --> 0:19:35.119
<v Speaker 3>last me the whole year, or you know, until we

0:19:35.200 --> 0:19:38.200
<v Speaker 3>get to the other side. And there's also no guarantee

0:19:38.280 --> 0:19:41.240
<v Speaker 3>that on the other side of whatever the season is,

0:19:41.320 --> 0:19:43.840
<v Speaker 3>that your artist is going to be hot again. Right,

0:19:44.320 --> 0:19:47.760
<v Speaker 3>And so that's why initially it was it was about

0:19:48.000 --> 0:19:51.560
<v Speaker 3>and actually I'm headed. I'm headed tomorrow. Shout out to

0:19:51.680 --> 0:19:56.440
<v Speaker 3>Jazzy Jeff. He runs a playlist retreat and he asked

0:19:56.480 --> 0:19:59.600
<v Speaker 3>me to come speak at the Playlist Retreat because I

0:19:59.720 --> 0:20:02.840
<v Speaker 3>think what was interesting or has been interesting about my

0:20:02.960 --> 0:20:07.560
<v Speaker 3>story is I didn't need a million fans to be engaged.

0:20:07.640 --> 0:20:10.800
<v Speaker 3>I only needed ten or fifteen thousand fans. And if

0:20:10.840 --> 0:20:12.560
<v Speaker 3>you really think about that, that's you know, old the

0:20:12.600 --> 0:20:15.040
<v Speaker 3>money's going to you, it's all coming to me. And

0:20:15.680 --> 0:20:19.080
<v Speaker 3>back then when I was doing in twenty thirteen, you know,

0:20:19.800 --> 0:20:23.200
<v Speaker 3>and we'll probably talk about this, my laptop had gotten stolen.

0:20:23.600 --> 0:20:31.560
<v Speaker 3>Everybody laptop got stolen, and so at that time, you know,

0:20:31.640 --> 0:20:34.120
<v Speaker 3>when the laptop actually got stolen, I lost the judgment

0:20:34.240 --> 0:20:35.800
<v Speaker 3>right because I was running around, say, you know, I

0:20:35.840 --> 0:20:36.520
<v Speaker 3>got a million.

0:20:36.320 --> 0:20:38.600
<v Speaker 1>Dollars, I had to actually go to court. I thought,

0:20:38.960 --> 0:20:44.400
<v Speaker 1>I thought you said because second right, yeah, yeah, yeah, yeah, yeah,

0:20:44.640 --> 0:20:45.960
<v Speaker 1>like some of your publishing or something like that.

0:20:46.200 --> 0:20:49.120
<v Speaker 3>Yeah, just just for a short amount of time until

0:20:49.160 --> 0:20:53.800
<v Speaker 3>it was taken care of. But the blow that was

0:20:53.920 --> 0:20:57.959
<v Speaker 3>dealt is and that story is crazy because it was right.

0:20:58.040 --> 0:21:00.520
<v Speaker 3>It was literally right in federal court down down in

0:21:00.640 --> 0:21:03.680
<v Speaker 3>New York City. So you know, I'm living down Wall

0:21:03.720 --> 0:21:06.040
<v Speaker 3>Street area. I like to be around findings. Living down

0:21:06.080 --> 0:21:09.560
<v Speaker 3>Wall Street, there's a bodega. They still had a bodega.

0:21:09.640 --> 0:21:12.920
<v Speaker 3>Somewhere at Wall Street, right. So I went to the bodega.

0:21:13.080 --> 0:21:15.840
<v Speaker 3>I've been going to this modega, you know, getting my breakfast.

0:21:16.560 --> 0:21:19.480
<v Speaker 3>But this day I walked in and the guy behind

0:21:19.520 --> 0:21:21.280
<v Speaker 3>the counters like, yo, can I take a picture with you?

0:21:21.440 --> 0:21:25.040
<v Speaker 3>I said, Yo, I've been coming here. Why today is

0:21:25.080 --> 0:21:26.600
<v Speaker 3>the day for the picture? He said, well, you want

0:21:26.640 --> 0:21:28.600
<v Speaker 3>to cover in the New York Post today, So I'm

0:21:28.600 --> 0:21:31.480
<v Speaker 3>looking to cover the New York Posts and it has

0:21:31.520 --> 0:21:34.960
<v Speaker 3>a headline, you know, rap weasel, you know, must pay

0:21:35.119 --> 0:21:37.560
<v Speaker 3>for whatever laptop or because that was the day that

0:21:37.640 --> 0:21:40.520
<v Speaker 3>the judgment came back. But the crazy part about that

0:21:40.680 --> 0:21:43.520
<v Speaker 3>story is not just that he wanted to take the picture,

0:21:43.720 --> 0:21:46.439
<v Speaker 3>but it was actually because when I went to actually

0:21:46.680 --> 0:21:50.119
<v Speaker 3>pay for my breakfast, it was declined, and I was like, yo,

0:21:51.440 --> 0:21:55.280
<v Speaker 3>how's this possible? And what I realized is that when

0:21:55.800 --> 0:21:59.840
<v Speaker 3>you actually have a judgment, that the federal or state

0:22:00.080 --> 0:22:02.080
<v Speaker 3>government can come in and seize your bank account.

0:22:02.520 --> 0:22:05.960
<v Speaker 1>So literally I going to you know, I didn't know.

0:22:06.600 --> 0:22:08.639
<v Speaker 3>I went to sleep and woke up the next morning

0:22:09.400 --> 0:22:13.440
<v Speaker 3>there was a two million dollar hole froze frozen, so

0:22:13.640 --> 0:22:16.480
<v Speaker 3>I couldn't even get literally a breakfast sandwich. And he

0:22:16.640 --> 0:22:17.879
<v Speaker 3>was like, yo, if you take a picture with me,

0:22:18.280 --> 0:22:30.840
<v Speaker 3>we all good, I said, you know, but that was

0:22:30.920 --> 0:22:34.879
<v Speaker 3>right around like twenty thirteen whatever, And so I wanted

0:22:34.920 --> 0:22:39.199
<v Speaker 3>to make sure that, you know, in a centralized banking system,

0:22:39.920 --> 0:22:42.240
<v Speaker 3>that's what's possible. The government can come in and just

0:22:42.359 --> 0:22:45.520
<v Speaker 3>seize your assets. So it wasn't necessarily because a lot

0:22:45.560 --> 0:22:47.560
<v Speaker 3>of folks say, well, Ryan, you were early on bitcoin

0:22:48.040 --> 0:22:52.200
<v Speaker 3>and you were early on crypto. Necessity is the mother

0:22:52.320 --> 0:22:55.000
<v Speaker 3>of innovation. So in order for me to feel like

0:22:55.680 --> 0:22:59.280
<v Speaker 3>I could actually still have control of my finances, I

0:22:59.520 --> 0:23:04.240
<v Speaker 3>moved everything to decentralize. So all of my tour advances,

0:23:04.680 --> 0:23:07.760
<v Speaker 3>all of my merch all of my digital sales. I

0:23:07.840 --> 0:23:10.080
<v Speaker 3>had taken it off of Spotify, but you got to

0:23:10.119 --> 0:23:13.640
<v Speaker 3>pay me in bitcoin. So twenty thirteen we got earth

0:23:13.840 --> 0:23:17.840
<v Speaker 3>hundreds and hundreds of payments and transactions and bitcoin at

0:23:17.840 --> 0:23:20.120
<v Speaker 3>one hundred and twenty five dollars a coin. Last time

0:23:20.160 --> 0:23:23.560
<v Speaker 3>you check, where's a bitcoin at. Now. I'm not saying

0:23:23.640 --> 0:23:26.040
<v Speaker 3>this for any other reason, because it wasn't that. It

0:23:26.160 --> 0:23:29.920
<v Speaker 3>was just a genius move. It's almost like you and

0:23:30.040 --> 0:23:32.280
<v Speaker 3>I think, if you put good energy out in the world,

0:23:33.160 --> 0:23:36.080
<v Speaker 3>even if you get a curveball, and even if something

0:23:36.200 --> 0:23:38.639
<v Speaker 3>happens where someone else will be like, man, I just

0:23:38.680 --> 0:23:41.560
<v Speaker 3>got hit for a million dollar lawsuit, but they charged

0:23:41.600 --> 0:23:44.440
<v Speaker 3>an interest in my accounts of frozen for two million.

0:23:45.160 --> 0:23:49.119
<v Speaker 3>If you sit down and you have gratefulness for just

0:23:49.760 --> 0:23:53.680
<v Speaker 3>your ability to still have curiosity and ingenuity, then you're

0:23:53.720 --> 0:23:56.400
<v Speaker 3>going to have these ideas and opportunities and as long

0:23:56.440 --> 0:23:58.800
<v Speaker 3>as your lines of communication are open as well. That's

0:23:58.880 --> 0:24:02.000
<v Speaker 3>one thing I've always wanted to make sure is, Look,

0:24:02.080 --> 0:24:05.440
<v Speaker 3>anybody wants to reach me, text Ryan dot com. You

0:24:05.480 --> 0:24:09.359
<v Speaker 3>can go leave your number in that website and I

0:24:09.480 --> 0:24:12.280
<v Speaker 3>will text you back. Now, I got one hundred thousand

0:24:12.320 --> 0:24:15.320
<v Speaker 3>plus people in my phone, but that's why I had

0:24:15.359 --> 0:24:17.720
<v Speaker 3>to build a software so that I could manage all

0:24:17.800 --> 0:24:21.480
<v Speaker 3>of it. But in those times, yeah, superphone, But in

0:24:21.560 --> 0:24:26.040
<v Speaker 3>those times where people actually, you know, they they feel

0:24:26.119 --> 0:24:28.560
<v Speaker 3>like they want to be of service or of help,

0:24:29.359 --> 0:24:31.760
<v Speaker 3>you're not unreachable, you know. And I find a lot

0:24:31.800 --> 0:24:34.680
<v Speaker 3>of times when people going through something that's that's that's tough,

0:24:35.080 --> 0:24:38.280
<v Speaker 3>they want to sort of retract from their their friends

0:24:38.359 --> 0:24:41.840
<v Speaker 3>or fan base, et cetera, not realizing that that. I

0:24:41.960 --> 0:24:47.320
<v Speaker 3>think the the default human impulse is to be helpful.

0:24:47.520 --> 0:24:49.840
<v Speaker 3>You know what I'm saying, the default human impulse is

0:24:49.880 --> 0:24:52.560
<v Speaker 3>to be helpful. So when I actually, you know, was

0:24:52.640 --> 0:24:56.359
<v Speaker 3>going through that, somebody was like, yo, man, you know,

0:24:56.359 --> 0:24:58.440
<v Speaker 3>why don't you look at this bitcoin thing? You know

0:24:58.480 --> 0:25:02.000
<v Speaker 3>what I'm saying, And that way made a serious way,

0:25:02.160 --> 0:25:04.240
<v Speaker 3>you know what I'm saying. And so I think that's

0:25:04.320 --> 0:25:08.200
<v Speaker 3>really what my real crusade and purpose is now. And

0:25:08.480 --> 0:25:11.959
<v Speaker 3>I'm setting up different infrastructures so that I can actually

0:25:12.080 --> 0:25:16.040
<v Speaker 3>handle all the inbound because I think, you know, we're

0:25:16.119 --> 0:25:18.800
<v Speaker 3>in Miami, but I think, you know, Miami money is

0:25:18.840 --> 0:25:23.159
<v Speaker 3>a major issue. So anyone that's interested, you know, and

0:25:23.640 --> 0:25:27.200
<v Speaker 3>I know for sure I can actually understand from the

0:25:27.320 --> 0:25:31.480
<v Speaker 3>concept of that feast or famine season that happens in music,

0:25:31.640 --> 0:25:34.880
<v Speaker 3>right There's gonna be times where you're super hot, everybody

0:25:34.960 --> 0:25:37.440
<v Speaker 3>wants you for a club appearance, everybody wants to book

0:25:37.480 --> 0:25:40.120
<v Speaker 3>you for tour. Then you're in between albums and you're like, mm,

0:25:40.800 --> 0:25:43.080
<v Speaker 3>where you know what we got going on? You know, saying,

0:25:43.480 --> 0:25:47.120
<v Speaker 3>So the ability to actually set up a financial infrastructure

0:25:47.200 --> 0:25:49.680
<v Speaker 3>so it's smoothed out. And if you have a couple,

0:25:49.840 --> 0:25:51.800
<v Speaker 3>you know, you have a couple of dollars put away,

0:25:52.160 --> 0:25:53.720
<v Speaker 3>they're gonna work for you and they're gonna work for

0:25:53.760 --> 0:25:56.560
<v Speaker 3>you in a really powerful way. So that's that's really,

0:25:57.040 --> 0:25:59.280
<v Speaker 3>you know, that's really what I've been working on now.

0:26:02.960 --> 0:26:04.720
<v Speaker 4>So let me ask you, right, Because when Twitter first

0:26:04.800 --> 0:26:06.920
<v Speaker 4>came out, I'm the boso. I thought that this was

0:26:07.400 --> 0:26:10.040
<v Speaker 4>just between me and the fans. I had no idea

0:26:10.119 --> 0:26:12.520
<v Speaker 4>that other people could see the same conversation.

0:26:12.640 --> 0:26:15.280
<v Speaker 1>Public I knew it was. I thought if you, I

0:26:15.320 --> 0:26:17.480
<v Speaker 1>didn't know, if you wasn't following me, you can.

0:26:17.400 --> 0:26:19.239
<v Speaker 4>Still see my messages, like you can go on my thing.

0:26:19.440 --> 0:26:21.600
<v Speaker 4>I thought this was just for my fans, and I

0:26:21.680 --> 0:26:26.480
<v Speaker 4>had to learn the hard way the buckers just being nosy.

0:26:26.920 --> 0:26:29.520
<v Speaker 4>Most of these motherfuckers wasn't fans, they were just being nosy.

0:26:30.040 --> 0:26:31.600
<v Speaker 4>How did you make your super phone?

0:26:32.040 --> 0:26:32.080
<v Speaker 2>Like?

0:26:32.640 --> 0:26:34.439
<v Speaker 1>Did you know that through Twitter and my Space? Did

0:26:34.440 --> 0:26:36.200
<v Speaker 1>you learn that? Yes, I got caught.

0:26:36.280 --> 0:26:37.960
<v Speaker 4>I was giving out my phone number and I didn't

0:26:37.960 --> 0:26:39.800
<v Speaker 4>want to, like you know what I'm saying. It was

0:26:39.880 --> 0:26:42.159
<v Speaker 4>like it was bad, but it was bad for me.

0:26:42.280 --> 0:26:45.359
<v Speaker 3>But I think I think where that really was born

0:26:45.440 --> 0:26:50.000
<v Speaker 3>from is you know when we first and I say weird,

0:26:50.160 --> 0:26:53.760
<v Speaker 3>was really just me and one of my brothers, Rashid Richmond.

0:26:53.840 --> 0:26:54.520
<v Speaker 1>Started the company.

0:26:54.840 --> 0:26:59.920
<v Speaker 3>Yeah, and basically, you know, he was actually and he's

0:27:00.040 --> 0:27:03.120
<v Speaker 3>always been super early. So he he had actually built

0:27:03.160 --> 0:27:08.080
<v Speaker 3>a social network and was exchanging emails with Mark Zuckerberg.

0:27:08.160 --> 0:27:11.199
<v Speaker 3>Like that's how early he was on building social networks, right,

0:27:11.760 --> 0:27:14.000
<v Speaker 3>and he's still you know, send me the screenshots, et cetera.

0:27:14.520 --> 0:27:17.719
<v Speaker 3>So he basically was like, look, right, if you if

0:27:17.760 --> 0:27:22.280
<v Speaker 3>you check out the the MySpace music charts, I want

0:27:22.320 --> 0:27:25.639
<v Speaker 3>you to check out who's number one today, and then tomorrow,

0:27:25.680 --> 0:27:27.720
<v Speaker 3>I want you to call me and check out who's

0:27:27.800 --> 0:27:29.920
<v Speaker 3>number one tomorrow. And he had a way that he

0:27:29.960 --> 0:27:35.000
<v Speaker 3>could actually manipulate, yes, early, and he could make anybody

0:27:35.200 --> 0:27:37.640
<v Speaker 3>number one on MySpace music. Now this wasn't a Billboard

0:27:37.720 --> 0:27:41.040
<v Speaker 3>music chart, but he was that early in the game

0:27:41.119 --> 0:27:42.000
<v Speaker 3>to understand that.

0:27:42.240 --> 0:27:47.760
<v Speaker 1>Social financial repe I don't remember what, I don't ever

0:27:47.840 --> 0:27:49.439
<v Speaker 1>making money up for my space no.

0:27:53.359 --> 0:28:03.320
<v Speaker 3>Deals, Yes, yes, Zach right, And that's exactly how it

0:28:03.440 --> 0:28:08.440
<v Speaker 3>worked for me. So I already was doing records inside

0:28:08.480 --> 0:28:12.080
<v Speaker 3>of you know, the record label ecosystem. But one of

0:28:12.160 --> 0:28:15.840
<v Speaker 3>my biggest challenges or gripes was that I would do

0:28:16.040 --> 0:28:19.000
<v Speaker 3>records and then I have to wait. I gotta wait

0:28:19.119 --> 0:28:21.800
<v Speaker 3>until the album's done. I gotta wait until this time

0:28:22.000 --> 0:28:24.520
<v Speaker 3>for you know, such and such to be mixed. I

0:28:24.560 --> 0:28:27.359
<v Speaker 3>gotta wait until you know whatever release states, et cetera.

0:28:27.680 --> 0:28:30.000
<v Speaker 3>Sometimes my records wouldn't even come out. You know, you

0:28:30.080 --> 0:28:32.240
<v Speaker 3>feel like you have some great on an album and

0:28:32.359 --> 0:28:34.720
<v Speaker 3>then all they've decided to move a whole different way,

0:28:34.760 --> 0:28:37.720
<v Speaker 3>you know what I'm saying creatively, So I decided that

0:28:37.840 --> 0:28:41.640
<v Speaker 3>I wanted to actually sign an artists do the whole album,

0:28:41.760 --> 0:28:44.240
<v Speaker 3>top to bottom. I didn't have the whole thing, the

0:28:44.240 --> 0:28:46.520
<v Speaker 3>whole yeah, well produced the whole thing, right, the whole thing.

0:28:46.880 --> 0:28:49.160
<v Speaker 3>I didn't have no big studio, you know. I was

0:28:49.200 --> 0:28:52.160
<v Speaker 3>in a one bedroom apartment in Harlem. But we made

0:28:52.240 --> 0:28:55.320
<v Speaker 3>that whole Cassie album. And I called my boy Rashid.

0:28:55.320 --> 0:28:58.720
<v Speaker 3>I said, yo, listen, I don't know what these MySpace

0:28:58.880 --> 0:29:04.000
<v Speaker 3>music charts really mean, but can you get my project now?

0:29:04.080 --> 0:29:04.560
<v Speaker 1>This thing that?

0:29:05.240 --> 0:29:07.720
<v Speaker 3>Can you get my project that I'm working on number

0:29:07.760 --> 0:29:09.880
<v Speaker 3>one on the chart? He said, yeah, what do it

0:29:09.960 --> 0:29:11.840
<v Speaker 3>looked like? I said, okay, let's just send you a

0:29:11.880 --> 0:29:14.240
<v Speaker 3>pa oh. He said, yo, this is out of here, right,

0:29:14.600 --> 0:29:17.800
<v Speaker 3>so just a picture and then we had me and

0:29:17.960 --> 0:29:23.239
<v Speaker 3>you the record. That thing went crazy on MySpace. It's

0:29:23.280 --> 0:29:25.680
<v Speaker 3>still actually kind of going crazy now. I mean that

0:29:25.800 --> 0:29:28.800
<v Speaker 3>record still that we're talking about, you know, almost twenty

0:29:28.920 --> 0:29:30.960
<v Speaker 3>years later, it still has a life of its own.

0:29:31.320 --> 0:29:34.760
<v Speaker 3>But that's really how it all started. And so we

0:29:34.920 --> 0:29:38.800
<v Speaker 3>had built for Cassie like a quarter million an audience

0:29:38.920 --> 0:29:41.640
<v Speaker 3>on MySpace in terms of friends, right, and then all

0:29:41.680 --> 0:29:44.320
<v Speaker 3>of a sudden it became a graveyard. Everyone moved to

0:29:44.400 --> 0:29:46.680
<v Speaker 3>Twitter or they moved to something else. And I say, yo,

0:29:47.920 --> 0:29:50.600
<v Speaker 3>all those people, we don't have access to all those

0:29:50.640 --> 0:29:53.520
<v Speaker 3>people no more. And I said, look, that's a I

0:29:53.560 --> 0:29:56.200
<v Speaker 3>feel like I'm I was just renting the audience from

0:29:56.280 --> 0:30:00.640
<v Speaker 3>that platform. I should own the relationship. I felt like, hey,

0:30:00.720 --> 0:30:04.640
<v Speaker 3>you know, what is what really is our oldest social handle.

0:30:05.040 --> 0:30:07.239
<v Speaker 3>I feel like Instagram has done a great job now

0:30:07.600 --> 0:30:09.760
<v Speaker 3>dms you actually, you know, you can kind of get

0:30:09.800 --> 0:30:13.320
<v Speaker 3>a sense of you know, messaging you, and you know,

0:30:13.400 --> 0:30:15.240
<v Speaker 3>when they send you a message, you get a chance

0:30:15.280 --> 0:30:17.080
<v Speaker 3>to kind of see what they've been up to you Yeah,

0:30:17.080 --> 0:30:20.600
<v Speaker 3>I just saw you. But even before that, I feel

0:30:20.720 --> 0:30:25.440
<v Speaker 3>like the cell phone number is the oldest social handle

0:30:25.880 --> 0:30:29.640
<v Speaker 3>because it allows you to actually, you know, have a

0:30:29.720 --> 0:30:32.440
<v Speaker 3>personal line of communication, which is like you said, is

0:30:32.520 --> 0:30:35.960
<v Speaker 3>private right. And so basically I said, look if I

0:30:36.080 --> 0:30:40.040
<v Speaker 3>really want to have a real relationship with someone. And actually,

0:30:40.280 --> 0:30:44.200
<v Speaker 3>I'll still challenge anybody today if we went across this

0:30:44.320 --> 0:30:47.040
<v Speaker 3>room and say, yo, go in your phone, scroll all

0:30:47.080 --> 0:30:49.080
<v Speaker 3>the way down. How many contexts do you have in

0:30:49.160 --> 0:30:52.120
<v Speaker 3>your phone? Over the course of your life, You've collected

0:30:52.240 --> 0:30:56.800
<v Speaker 3>thousands of contexts. The reality is you're probably only in

0:30:56.920 --> 0:30:59.680
<v Speaker 3>touch with three percent maximum. Sure, so if you got

0:30:59.760 --> 0:31:02.080
<v Speaker 3>a thousand people in your phone, maybe it's thirty that

0:31:02.160 --> 0:31:05.680
<v Speaker 3>you maybe if that that you're talking to all the time,

0:31:05.840 --> 0:31:09.520
<v Speaker 3>right unless you unless you's your job, you're a salesman

0:31:09.680 --> 0:31:13.880
<v Speaker 3>or a manager or something like that. So my concept

0:31:14.120 --> 0:31:16.760
<v Speaker 3>was I would prefer to actually have a direct cell

0:31:16.840 --> 0:31:20.080
<v Speaker 3>phone on everyone because if people feel as though I'm

0:31:20.160 --> 0:31:22.360
<v Speaker 3>someone of influence in their life because of the music,

0:31:22.880 --> 0:31:26.000
<v Speaker 3>then I'm gonna have a high rank if they feel like, Yo,

0:31:26.080 --> 0:31:28.120
<v Speaker 3>I got Ryan Leslie's cell phone, you know what I'm saying.

0:31:28.120 --> 0:31:32.320
<v Speaker 3>I got Ryan's number and more personal and it changed.

0:31:32.640 --> 0:31:34.480
<v Speaker 1>But it got to be a headache too. You know,

0:31:34.560 --> 0:31:36.920
<v Speaker 1>you got to have that one fan that hits you all.

0:31:36.800 --> 0:31:40.160
<v Speaker 4>The time for sure, because he's ten dollars one time

0:31:40.320 --> 0:31:42.480
<v Speaker 4>you think you just want to be there, I gotta

0:31:42.480 --> 0:31:44.080
<v Speaker 4>be annoying people's annoying story.

0:31:44.160 --> 0:31:47.200
<v Speaker 3>No, actually, I think you'd be surprised. Man, I think

0:31:48.000 --> 0:31:50.240
<v Speaker 3>I think, And let's be real, let's be real. Okay,

0:31:50.720 --> 0:31:54.320
<v Speaker 3>let's just say, all right, you know you actually meet

0:31:54.400 --> 0:31:58.000
<v Speaker 3>someone that you truly respect. Right, let's say you you

0:31:58.400 --> 0:32:01.360
<v Speaker 3>you went somewhere, you even met Barack Obama and he

0:32:01.560 --> 0:32:04.320
<v Speaker 3>gave you his cell phone number. Are you really going

0:32:04.360 --> 0:32:07.360
<v Speaker 3>to abuse that? Probably not? Probably not.

0:32:07.560 --> 0:32:09.560
<v Speaker 1>Now, you're right, some fans, there's a lot of them.

0:32:11.560 --> 0:32:13.800
<v Speaker 1>Some people don't got class exactly exactly.

0:32:14.200 --> 0:32:16.760
<v Speaker 3>But we built the software in such a way that

0:32:17.080 --> 0:32:21.400
<v Speaker 3>you know, we we have safeguards in place, right, because

0:32:21.480 --> 0:32:21.680
<v Speaker 3>you know.

0:32:21.720 --> 0:32:23.760
<v Speaker 1>What's funny, To this day, I have a friend that

0:32:23.840 --> 0:32:26.840
<v Speaker 1>I met through my Space because he he jacked me

0:32:27.000 --> 0:32:27.520
<v Speaker 1>on my stake.

0:32:27.960 --> 0:32:32.080
<v Speaker 4>Yeah, he jacked he actually ran my profile and like yeah,

0:32:32.160 --> 0:32:33.080
<v Speaker 4>and I was like, you know.

0:32:33.160 --> 0:32:35.480
<v Speaker 1>He hacked me. Yeah, And I'm friends with him to

0:32:35.600 --> 0:32:37.520
<v Speaker 1>this day because he was good. He's not working there

0:32:37.520 --> 0:32:40.160
<v Speaker 1>anymore because he can get he's not working in the more.

0:32:40.200 --> 0:32:42.960
<v Speaker 4>But when we used to take I'm sorry, IM sorry,

0:32:42.960 --> 0:32:43.920
<v Speaker 4>I'm gonna sidetracked, but.

0:32:43.960 --> 0:32:45.760
<v Speaker 1>I mean we just we like if someone made a

0:32:45.800 --> 0:32:48.320
<v Speaker 1>disc record against me, I would take their whole page.

0:32:49.840 --> 0:32:50.239
<v Speaker 3>Back then.

0:32:51.160 --> 0:32:52.560
<v Speaker 1>Yeah, he worked there, so he was.

0:32:52.720 --> 0:32:55.240
<v Speaker 4>He was a super Norwy fan and we became friends.

0:32:55.240 --> 0:32:58.560
<v Speaker 4>So you are absolutely right. He could have easily, but

0:32:58.680 --> 0:33:02.000
<v Speaker 4>I didn't respond. He could easily turned into like one

0:33:02.040 --> 0:33:04.400
<v Speaker 4>of those super fans because like he was telling me,

0:33:04.400 --> 0:33:05.920
<v Speaker 4>you recons I forgot about doing.

0:33:05.720 --> 0:33:07.760
<v Speaker 1>It, and to this day we're friends, so you are.

0:33:08.160 --> 0:33:09.760
<v Speaker 1>And I think he did that because he thought somebody

0:33:10.040 --> 0:33:11.000
<v Speaker 1>was impersonating you.

0:33:11.480 --> 0:33:15.280
<v Speaker 3>Yes, that's why the person Ye. Yeah, So I mean

0:33:15.920 --> 0:33:20.040
<v Speaker 3>I haven't really had any crazy. Well actually I'm I'm.

0:33:20.040 --> 0:33:20.960
<v Speaker 1>Let's get let's go there.

0:33:21.000 --> 0:33:25.800
<v Speaker 3>Okay, I do have a crazy. I do have a

0:33:25.920 --> 0:33:29.560
<v Speaker 3>crazy And you know what, I honestly believed that that

0:33:29.840 --> 0:33:33.520
<v Speaker 3>this person is mentally ill. So I don't want to

0:33:33.880 --> 0:33:38.400
<v Speaker 3>know or whatever, but this person's mentally ill. And they

0:33:38.440 --> 0:33:43.360
<v Speaker 3>would literally find me on every channel, Twitter, Instagram, Discord,

0:33:43.600 --> 0:33:47.560
<v Speaker 3>cell phone, everything and was like, oh you know. And

0:33:47.680 --> 0:33:51.600
<v Speaker 3>actually I've had stories where people felt like they Someone

0:33:51.720 --> 0:33:56.320
<v Speaker 3>actually pulled up at h at at at the at

0:33:56.600 --> 0:34:00.720
<v Speaker 3>our spot in Financial District and was like, yo, you

0:34:00.840 --> 0:34:03.200
<v Speaker 3>know we're married, right, I say, what you talking about?

0:34:03.400 --> 0:34:03.480
<v Speaker 1>Now?

0:34:03.600 --> 0:34:06.320
<v Speaker 3>We married? I got the whole certificate and everything, and

0:34:06.920 --> 0:34:09.279
<v Speaker 3>I sent you money and this and that, and I'm like, Yo,

0:34:10.000 --> 0:34:12.440
<v Speaker 3>this type of stuff is actually happening out here, you

0:34:12.480 --> 0:34:13.800
<v Speaker 3>know what I'm saying. But I said, look, you know,

0:34:13.880 --> 0:34:17.759
<v Speaker 3>I'm sorry, miss, but like we're not married. You know

0:34:17.800 --> 0:34:19.160
<v Speaker 3>what I'm saying. It is wild.

0:34:19.360 --> 0:34:20.439
<v Speaker 1>It is wild. Yeah.

0:34:20.520 --> 0:34:23.839
<v Speaker 4>Oh man, So hold on, okay, this is one Kuck

0:34:23.920 --> 0:34:26.239
<v Speaker 4>Thomas Slime. Well, first off, before we do with Qrick

0:34:26.320 --> 0:34:29.400
<v Speaker 4>Thomas Slime, we want you to know our show is about,

0:34:29.760 --> 0:34:32.040
<v Speaker 4>you know, giving people they flowers while they're alive. We

0:34:32.160 --> 0:34:34.200
<v Speaker 4>wanted to give you your flowers. You are one of

0:34:34.239 --> 0:34:35.839
<v Speaker 4>the most remarkable people in this world.

0:34:36.160 --> 0:34:42.359
<v Speaker 1>We wanted to let you go there, Chris, because I'm

0:34:42.400 --> 0:34:43.120
<v Speaker 1>gonna be honest with.

0:34:43.160 --> 0:34:46.000
<v Speaker 4>You, the first and the fifth person to ever do

0:34:46.120 --> 0:34:47.600
<v Speaker 4>something is always that risk taker.

0:34:47.719 --> 0:34:47.839
<v Speaker 2>Right.

0:34:49.320 --> 0:34:51.880
<v Speaker 4>Most of the time the reward is worth it. But

0:34:52.040 --> 0:34:54.200
<v Speaker 4>the fact is that you three sixty to yourself.

0:34:57.560 --> 0:35:00.840
<v Speaker 1>Think about it. You can throw your own merchan you control.

0:35:01.800 --> 0:35:05.359
<v Speaker 4>When I found out that you were selling the tickets direct, yeah,

0:35:05.480 --> 0:35:08.359
<v Speaker 4>shows it's smart, but that's a lot of work.

0:35:08.440 --> 0:35:10.320
<v Speaker 1>So yeah, are you physically doing that?

0:35:10.920 --> 0:35:13.040
<v Speaker 3>Yeah? So the way that we've had to do it,

0:35:13.920 --> 0:35:15.760
<v Speaker 3>like let's just say we're going to do a venue

0:35:15.800 --> 0:35:19.600
<v Speaker 3>in New York. We ad the venues have deals with

0:35:19.960 --> 0:35:23.520
<v Speaker 3>Ticketmaster or whatever the vendors are, so we buy out

0:35:23.840 --> 0:35:26.480
<v Speaker 3>all the tickets and then we are the we are

0:35:27.000 --> 0:35:31.160
<v Speaker 3>we are our own resellers. So when people come and

0:35:31.880 --> 0:35:34.600
<v Speaker 3>get the tickets we said, we could say, Yo, the

0:35:34.680 --> 0:35:37.080
<v Speaker 3>whole venue sold out already. But that's because I can

0:35:37.160 --> 0:35:39.879
<v Speaker 3>just go. If it's an eight hundred seater, I'm still doing,

0:35:40.040 --> 0:35:42.399
<v Speaker 3>you know, theater. So I see the eight hundred seater. Bang,

0:35:42.480 --> 0:35:44.920
<v Speaker 3>we get all the tickets and then people text in

0:35:45.040 --> 0:35:45.920
<v Speaker 3>and we just send them.

0:35:47.640 --> 0:35:49.960
<v Speaker 2>What you're doing is you're buying them from Ticketmaster, Yes,

0:35:50.040 --> 0:35:52.040
<v Speaker 2>at a wholesale rate or regular Well.

0:35:51.960 --> 0:35:53.800
<v Speaker 3>We bught we buy up because we want to We

0:35:53.960 --> 0:35:56.200
<v Speaker 3>want the stats that we've sold out.

0:35:56.239 --> 0:35:58.560
<v Speaker 2>So you're also buying the stats by buying all the tickets. Yes,

0:35:59.000 --> 0:36:01.239
<v Speaker 2>all the books sold out already, and then you could

0:36:01.239 --> 0:36:03.560
<v Speaker 2>do whatever you want with yes, exactly.

0:36:03.920 --> 0:36:06.400
<v Speaker 4>The Actually, how about like states like Miami, Like states

0:36:06.680 --> 0:36:09.600
<v Speaker 4>like Miami became like a New New York. What I

0:36:09.680 --> 0:36:13.719
<v Speaker 4>mean is they're not impressed by nothing, right and right,

0:36:13.800 --> 0:36:15.759
<v Speaker 4>y'all know this, yea know how foul y'all all out here.

0:36:17.320 --> 0:36:19.840
<v Speaker 1>They all know this, right, So but this is this

0:36:20.000 --> 0:36:21.440
<v Speaker 1>is a this is like a market.

0:36:21.960 --> 0:36:23.680
<v Speaker 4>Like they come out if they want to what happens

0:36:24.120 --> 0:36:27.440
<v Speaker 4>if you you buy out and then only fifty percent?

0:36:27.480 --> 0:36:28.680
<v Speaker 1>Do you lose money? Nah?

0:36:29.000 --> 0:36:33.040
<v Speaker 3>We always have Okay, you know our process. Our process

0:36:33.400 --> 0:36:34.719
<v Speaker 3>is a reservation.

0:36:35.200 --> 0:36:35.480
<v Speaker 1>Okay.

0:36:35.760 --> 0:36:38.000
<v Speaker 3>So we'll say, hey, look, we're going to do one

0:36:38.080 --> 0:36:42.920
<v Speaker 3>night only Miami for example, right and we'll say, hey, look,

0:36:42.960 --> 0:36:46.080
<v Speaker 3>if you're interested, reserve and tell me how many tickets

0:36:46.120 --> 0:36:47.040
<v Speaker 3>you want to reserve.

0:36:46.800 --> 0:36:47.800
<v Speaker 1>Extent I keep forgetting.

0:36:47.800 --> 0:36:50.600
<v Speaker 3>So they come in, they fill out a little form,

0:36:50.640 --> 0:36:52.719
<v Speaker 3>they say, Yo, I want five tickets, I want two

0:36:52.800 --> 0:36:56.840
<v Speaker 3>VIPs et cetera. We already know before before we go

0:36:56.920 --> 0:36:59.279
<v Speaker 3>to the venue, and we might actually say, yo, we

0:36:59.320 --> 0:37:02.120
<v Speaker 3>need a bigger venue. You we are our reservations. It's

0:37:02.160 --> 0:37:04.120
<v Speaker 3>crazy right now, you know what I'm saying. And I

0:37:04.160 --> 0:37:08.239
<v Speaker 3>think that's really it's nuanced. At the same time, though,

0:37:08.280 --> 0:37:12.680
<v Speaker 3>it's a very simple, let's call it. It's just a

0:37:12.800 --> 0:37:17.160
<v Speaker 3>very simple sort of transition to the information age. If

0:37:17.200 --> 0:37:20.080
<v Speaker 3>we're in the information age, we should be making decisions

0:37:20.160 --> 0:37:23.759
<v Speaker 3>based on information, right, based on information and data. So

0:37:24.440 --> 0:37:27.279
<v Speaker 3>if you have a means to collect that information and data,

0:37:27.680 --> 0:37:30.400
<v Speaker 3>then your decisions are just going to be better business wise.

0:37:30.680 --> 0:37:33.160
<v Speaker 3>You're never going to be holding a bag on anything, right,

0:37:33.520 --> 0:37:35.680
<v Speaker 3>And so that's the reason why even if you think

0:37:35.719 --> 0:37:38.480
<v Speaker 3>about brand new artists that are coming out trying to

0:37:38.520 --> 0:37:41.719
<v Speaker 3>do merch now, they have just on demand printing, so

0:37:42.200 --> 0:37:44.879
<v Speaker 3>you don't have to go buy seventy ninety one hundred

0:37:44.920 --> 0:37:47.440
<v Speaker 3>T shirts. You just say, hey, look, this is the

0:37:47.760 --> 0:37:50.200
<v Speaker 3>logo that I want, this is what it looks like,

0:37:50.400 --> 0:37:53.160
<v Speaker 3>and then through your e commerce store, they will only

0:37:53.280 --> 0:37:55.800
<v Speaker 3>print and ship what has been ordered. You know what

0:37:55.840 --> 0:37:59.719
<v Speaker 3>I'm saying. And so we're getting better and better and

0:37:59.760 --> 0:38:03.440
<v Speaker 3>better are and more efficient at being able to allow

0:38:03.960 --> 0:38:07.879
<v Speaker 3>creative minds to build enterprise around themselves. And I think,

0:38:08.000 --> 0:38:11.200
<v Speaker 3>you know, there's there's I think there's no better time

0:38:11.560 --> 0:38:16.160
<v Speaker 3>to actually be an entrepreneur than twenty twenty four and beyond.

0:38:16.440 --> 0:38:18.360
<v Speaker 2>I think I think a lot of people have an

0:38:18.440 --> 0:38:21.400
<v Speaker 2>issue processing the analytics of things to understand it the

0:38:21.480 --> 0:38:25.200
<v Speaker 2>way you might understand. Not everybody has that knowledge to say, Okay,

0:38:25.239 --> 0:38:26.960
<v Speaker 2>this is what these analytics mean, and this is how

0:38:27.520 --> 0:38:28.680
<v Speaker 2>I equal it to.

0:38:29.280 --> 0:38:31.439
<v Speaker 1>This marketing plan. Yeah, execute it this way.

0:38:31.640 --> 0:38:36.400
<v Speaker 3>Yeah, but I would say this, You're you're only as

0:38:36.440 --> 0:38:39.040
<v Speaker 3>good as your crew, right, and if you're the creative

0:38:39.120 --> 0:38:41.959
<v Speaker 3>in the crew bring in, then you can't you can't

0:38:42.040 --> 0:38:45.400
<v Speaker 3>say like, yo, I'm going to be the three sixty everything.

0:38:45.800 --> 0:38:48.879
<v Speaker 3>In some cases maybe you know you you're just like, oh,

0:38:49.560 --> 0:38:51.719
<v Speaker 3>you have extra hours in the day and you can

0:38:51.840 --> 0:38:54.759
<v Speaker 3>do four hours of music and four hours of data analytics.

0:38:55.120 --> 0:38:58.840
<v Speaker 3>But you have to think this industry, the creative industry,

0:38:58.880 --> 0:39:01.759
<v Speaker 3>whether it's film, whether it's podcast, whether it's YouTube, whether

0:39:01.840 --> 0:39:05.000
<v Speaker 3>it's influencing, whether it's music. You have so many people

0:39:05.120 --> 0:39:08.320
<v Speaker 3>that are magnetically attracted to this industry. They want to

0:39:08.360 --> 0:39:11.400
<v Speaker 3>be around it, but they're not creative. They are the analytic.

0:39:11.760 --> 0:39:14.279
<v Speaker 3>They are the analytical person, they are the management person,

0:39:14.360 --> 0:39:16.919
<v Speaker 3>they are the operations person. And it's just once again,

0:39:16.960 --> 0:39:19.239
<v Speaker 3>I think it's just about putting the bat signal out

0:39:19.239 --> 0:39:21.680
<v Speaker 3>and saying, look, I want the greatest of the great

0:39:21.800 --> 0:39:23.759
<v Speaker 3>to be around If you think what I'm doing is great,

0:39:24.000 --> 0:39:25.600
<v Speaker 3>I want the greatest of the grade around me. And

0:39:25.680 --> 0:39:26.439
<v Speaker 3>you build that team.

0:39:27.400 --> 0:39:30.200
<v Speaker 4>Now, when you open up the site, did you take

0:39:30.440 --> 0:39:33.480
<v Speaker 4>your music off of Spotify? And I'm iteling yes, And

0:39:33.680 --> 0:39:36.400
<v Speaker 4>now you do you think now that same usic you

0:39:36.480 --> 0:39:39.000
<v Speaker 4>put back on your platform, do you think that helps

0:39:39.160 --> 0:39:39.680
<v Speaker 4>will hurt you.

0:39:40.239 --> 0:39:42.560
<v Speaker 3>I think it helps. And the reason for it is

0:39:42.680 --> 0:39:45.440
<v Speaker 3>because when you really you know, at the very beginning,

0:39:45.600 --> 0:39:49.040
<v Speaker 3>it was more about doing the experiment because we needed

0:39:49.080 --> 0:39:51.840
<v Speaker 3>to do the experiment, make sure it works. And you know,

0:39:52.400 --> 0:39:54.920
<v Speaker 3>these are the type of conversations I was having with Nip.

0:39:55.200 --> 0:39:56.359
<v Speaker 3>Nip did is proud to pay?

0:39:56.480 --> 0:39:56.680
<v Speaker 1>Yeah?

0:39:57.640 --> 0:40:00.600
<v Speaker 3>Yeah, yeah, Zach, how you guys?

0:40:01.280 --> 0:40:01.520
<v Speaker 2>You guys?

0:40:02.040 --> 0:40:04.520
<v Speaker 3>Yeah, you know what I'm saying. And really that's that's

0:40:04.640 --> 0:40:07.240
<v Speaker 3>that's got to be through through through my guy Nathan McCartney.

0:40:08.640 --> 0:40:11.160
<v Speaker 3>If you haven't even been noticing what Nate has been doing,

0:40:11.280 --> 0:40:15.000
<v Speaker 3>he has an Instagram profile called the Bag. It's crazy

0:40:15.239 --> 0:40:19.279
<v Speaker 3>data analytics about the music business and everything. If you

0:40:19.440 --> 0:40:22.359
<v Speaker 3>check the followers of that page, it's like somebody Who's who?

0:40:23.000 --> 0:40:27.360
<v Speaker 3>And I'm talking about music, film, investment, et cetera. But

0:40:27.480 --> 0:40:29.560
<v Speaker 3>he's always wanted been one of these guys that's had

0:40:29.600 --> 0:40:31.279
<v Speaker 3>his ears to the ground and was one of the

0:40:31.360 --> 0:40:34.480
<v Speaker 3>first guys that that that worked with me on superphone

0:40:34.480 --> 0:40:36.920
<v Speaker 3>as well. But he actually was the one that put

0:40:36.960 --> 0:40:37.360
<v Speaker 3>me with it.

0:40:37.840 --> 0:40:40.080
<v Speaker 4>So yeah, actually, I don't know. We're bouncing around, yeah,

0:40:40.080 --> 0:40:43.279
<v Speaker 4>but we're going to cover all grounds. He comes to

0:40:43.280 --> 0:40:45.239
<v Speaker 4>you and says, I want to sell a take for

0:40:45.320 --> 0:40:46.080
<v Speaker 4>one thousand dollars.

0:40:46.840 --> 0:40:49.040
<v Speaker 3>Yeah, And basically you didn't think he was out of

0:40:49.080 --> 0:40:52.320
<v Speaker 3>his mind, nah, because he had already he had already done.

0:40:53.600 --> 0:40:55.520
<v Speaker 2>That's right, you know what I'm saying. That's the one

0:40:55.520 --> 0:40:58.480
<v Speaker 2>that they bought a thousand of them? Yeah, yeah, what

0:40:58.760 --> 0:41:01.040
<v Speaker 2>a thousand of the Now he bought a hundred. So

0:41:02.480 --> 0:41:05.280
<v Speaker 2>that was the screenshot the ten bands. One hundred albums

0:41:05.320 --> 0:41:07.920
<v Speaker 2>out one hundred dollars, ten bands, right, So he had

0:41:08.000 --> 0:41:10.360
<v Speaker 2>already done that. But he said, yo, right, listen, you

0:41:10.440 --> 0:41:13.799
<v Speaker 2>know I've been looking at what you were doing.

0:41:13.880 --> 0:41:16.040
<v Speaker 3>Like we just sat down and compared notes, and I say, hey, look,

0:41:16.480 --> 0:41:20.080
<v Speaker 3>I'm gonna be honest with you. If you allow folks

0:41:20.239 --> 0:41:23.879
<v Speaker 3>to actually give you what they believe is worth to them,

0:41:24.640 --> 0:41:27.759
<v Speaker 3>and you don't put the price on it, then there

0:41:27.840 --> 0:41:29.799
<v Speaker 3>will be some folks that will come through and say, hey,

0:41:29.840 --> 0:41:32.680
<v Speaker 3>I think your music has changed my life. It got

0:41:32.760 --> 0:41:35.800
<v Speaker 3>me through whatever I've had. Folks come to me, and

0:41:35.960 --> 0:41:37.200
<v Speaker 3>actually this is for any artists.

0:41:37.239 --> 0:41:37.319
<v Speaker 2>Yo.

0:41:37.440 --> 0:41:39.560
<v Speaker 3>Your song got me through a breakup, your song got

0:41:39.600 --> 0:41:42.520
<v Speaker 3>me through cancer, your song got me through whatever it was,

0:41:43.160 --> 0:41:45.960
<v Speaker 3>and to them it's priceless. So if they have it,

0:41:46.480 --> 0:41:48.839
<v Speaker 3>they'll give it and if you don't put a cap

0:41:49.160 --> 0:41:52.000
<v Speaker 3>on what you think it's worth. Hey, it's worth twelve dollars.

0:41:52.360 --> 0:41:55.120
<v Speaker 3>Then I was showing him in my superphone. Hey, I

0:41:55.160 --> 0:41:58.360
<v Speaker 3>got folks that have spent twenty five five grand, you know,

0:41:58.680 --> 0:42:02.600
<v Speaker 3>fifteen twenty five with me. He's like, yo, off a

0:42:02.680 --> 0:42:04.759
<v Speaker 3>twelve dollars album, and I say yeah, because once you

0:42:04.840 --> 0:42:08.080
<v Speaker 3>build a relationship, they'll tell you what they want in

0:42:08.200 --> 0:42:10.680
<v Speaker 3>terms of what's premium. And so when he was putting

0:42:10.719 --> 0:42:12.800
<v Speaker 3>the whole package together, it wasn't just Yo, here's the

0:42:12.840 --> 0:42:15.239
<v Speaker 3>CD four thousand. You got to go to a show

0:42:15.480 --> 0:42:18.160
<v Speaker 3>or you know some I got a phone call, whatever

0:42:18.200 --> 0:42:20.719
<v Speaker 3>it was, and I say, yo, man, let's do it.

0:42:20.920 --> 0:42:23.319
<v Speaker 3>And you have the app, and you got all the data,

0:42:23.360 --> 0:42:25.560
<v Speaker 3>and you know every single person where they live, in

0:42:25.600 --> 0:42:27.399
<v Speaker 3>their zip code, and then you know what I'm saying,

0:42:27.719 --> 0:42:30.600
<v Speaker 3>and you can actually show them your appreciation for their support.

0:42:30.680 --> 0:42:31.920
<v Speaker 1>It's all the stuff that you did.

0:42:32.000 --> 0:42:35.120
<v Speaker 2>And then even what you're describing here pre Patreon, because

0:42:35.120 --> 0:42:36.600
<v Speaker 2>it sounds like the Patreon model.

0:42:36.719 --> 0:42:38.640
<v Speaker 3>Yeah, it was pre Patreon's crazy.

0:42:38.719 --> 0:42:40.480
<v Speaker 1>Yeah. Yeah, let's say it in your intro.

0:42:40.600 --> 0:42:42.640
<v Speaker 4>It's like your real threat to the industry because if

0:42:43.200 --> 0:42:45.279
<v Speaker 4>they have more of view.

0:42:47.000 --> 0:42:52.360
<v Speaker 1>What are they needed for listen nervous.

0:42:52.440 --> 0:42:56.440
<v Speaker 3>I never worry about that for the simple reason that

0:42:56.560 --> 0:42:58.960
<v Speaker 3>when it's your time, it's just your time, and you

0:42:59.160 --> 0:43:02.120
<v Speaker 3>have to do the most that you can with the

0:43:02.719 --> 0:43:06.960
<v Speaker 3>decades that you have. And we really only get three

0:43:07.160 --> 0:43:10.120
<v Speaker 3>four if we talk about decades, you know what I'm saying,

0:43:10.600 --> 0:43:12.480
<v Speaker 3>And we're lucky if we get three or four of them,

0:43:12.560 --> 0:43:14.040
<v Speaker 3>you know what I'm saying. So you have to do

0:43:14.320 --> 0:43:16.560
<v Speaker 3>the most that you can with the decades that you have.

0:43:17.200 --> 0:43:19.960
<v Speaker 3>And if I really think about it, some of the

0:43:20.200 --> 0:43:24.160
<v Speaker 3>artists that we still revere to this day, there's this

0:43:24.400 --> 0:43:27.320
<v Speaker 3>concept of like the artist's age of reckoning, where like

0:43:27.440 --> 0:43:30.320
<v Speaker 3>some of our greatest were all gone by like twenty

0:43:31.120 --> 0:43:34.680
<v Speaker 3>eight Yeah, yeah, you know what I'm saying, and so

0:43:34.880 --> 0:43:36.919
<v Speaker 3>they did what they had to do with the time

0:43:37.000 --> 0:43:37.400
<v Speaker 3>that they had.

0:43:37.480 --> 0:43:40.680
<v Speaker 2>So for me, I'm like, yo, I've had plenty of decades,

0:43:40.960 --> 0:43:43.320
<v Speaker 2>you know, And so if what I'm able to do

0:43:43.480 --> 0:43:46.080
<v Speaker 2>is plant the seeds, whether it's plant the seeds for

0:43:46.920 --> 0:43:49.840
<v Speaker 2>like you said, a Patreon or you know, any of

0:43:50.040 --> 0:43:53.000
<v Speaker 2>the superphone competitors that have come out right and clones

0:43:53.040 --> 0:43:55.440
<v Speaker 2>that have come out, or plant the seeds for the

0:43:55.560 --> 0:43:57.640
<v Speaker 2>next artists to be able to know what to do

0:43:57.760 --> 0:43:59.439
<v Speaker 2>with their money, how to do it with their money

0:43:59.480 --> 0:43:59.920
<v Speaker 2>the right way.

0:44:00.560 --> 0:44:05.680
<v Speaker 3>I think, you know, there is a possibility to actually

0:44:05.840 --> 0:44:09.360
<v Speaker 3>have a like a real creative middle class, right because

0:44:09.640 --> 0:44:11.800
<v Speaker 3>you know, for me, and going back to the beginning

0:44:11.840 --> 0:44:16.120
<v Speaker 3>of the conversation, for me going to Harvard and then

0:44:16.160 --> 0:44:18.520
<v Speaker 3>saying I want to be in music, everyone just assumed

0:44:18.560 --> 0:44:21.080
<v Speaker 3>I was going to be broken. Just assume they just say, Yo,

0:44:21.440 --> 0:44:23.239
<v Speaker 3>you want to be creative, you want to be in

0:44:23.440 --> 0:44:25.799
<v Speaker 3>the arts. You're going to be starving for a long time.

0:44:25.960 --> 0:44:29.640
<v Speaker 3>You may you might might just get that break where

0:44:29.680 --> 0:44:32.759
<v Speaker 3>you you're the one percent that actually gets on. But

0:44:32.880 --> 0:44:35.680
<v Speaker 3>I think as you're talking about, if you understand how

0:44:35.719 --> 0:44:38.600
<v Speaker 3>the data works, as Nip was talking about, you understand

0:44:38.640 --> 0:44:41.759
<v Speaker 3>how to connect with that core group. It doesn't matter,

0:44:41.880 --> 0:44:46.040
<v Speaker 3>even if it's just a product that's not music, even

0:44:46.080 --> 0:44:48.239
<v Speaker 3>if it's just a you know, you're you're starting a

0:44:48.280 --> 0:44:51.319
<v Speaker 3>coffee brand, you're starting to liquor brand. Whatever. You find

0:44:51.360 --> 0:44:54.680
<v Speaker 3>that core group and you can appeal to them, they

0:44:54.760 --> 0:44:58.440
<v Speaker 3>will be loyal. And I think it allows for there

0:44:58.520 --> 0:45:01.160
<v Speaker 3>to be an actual creative middle class where you can

0:45:01.239 --> 0:45:04.560
<v Speaker 3>actually and it's tough though, because that's almost like a

0:45:05.280 --> 0:45:08.040
<v Speaker 3>that's almost like an oxymoron. And I'm gonna tell you why,

0:45:08.200 --> 0:45:12.120
<v Speaker 3>because most folks, when they think creative, they don't want

0:45:12.160 --> 0:45:14.200
<v Speaker 3>to be middle class. You know. It's like it's like

0:45:14.400 --> 0:45:16.080
<v Speaker 3>when when you say, you know what you take, I

0:45:16.239 --> 0:45:19.920
<v Speaker 3>rapped for the drive. That's not what you're doing it for.

0:45:20.320 --> 0:45:22.120
<v Speaker 3>But the bottom line is that if you're doing what

0:45:22.239 --> 0:45:25.480
<v Speaker 3>you love to do, and what if you can, yeah,

0:45:25.800 --> 0:45:27.520
<v Speaker 3>if you can earn a living doing what you love

0:45:27.600 --> 0:45:30.239
<v Speaker 3>to do, how valuable is that you made it? How

0:45:30.320 --> 0:45:32.719
<v Speaker 3>valuable is that you know what I'm saying? And so really,

0:45:32.800 --> 0:45:35.000
<v Speaker 3>for me, I think, really that's that's the crusade that

0:45:35.040 --> 0:45:37.080
<v Speaker 3>I'm also I'm not worried about, you know, if it's

0:45:37.200 --> 0:45:41.360
<v Speaker 3>my time or you know, all the greats, the greatest

0:45:41.440 --> 0:45:48.400
<v Speaker 3>of the great their their impact was even more exponentially

0:45:48.640 --> 0:45:52.759
<v Speaker 3>increase by the fact that, you know, maybe folks felt

0:45:52.800 --> 0:45:56.360
<v Speaker 3>that they were going too soon. Where you talk about Martin,

0:45:56.440 --> 0:45:59.160
<v Speaker 3>you talk about X, you talk about Nipsey, you talk

0:45:59.200 --> 0:46:03.720
<v Speaker 3>about Bob Marley, you talk about Pack because Jimmy Hendrick,

0:46:04.320 --> 0:46:06.560
<v Speaker 3>the body of work that they have, that's all you got.

0:46:06.800 --> 0:46:09.200
<v Speaker 3>And then you start realizing, man to be that age

0:46:09.840 --> 0:46:14.840
<v Speaker 3>and be talking like that, playing like that, thinking like that,

0:46:15.280 --> 0:46:17.279
<v Speaker 3>you know what I'm saying, and it sets the bar

0:46:17.440 --> 0:46:19.759
<v Speaker 3>for us that are actually still here. We're still here,

0:46:19.880 --> 0:46:22.360
<v Speaker 3>so we better be continuing to push. You know what

0:46:22.400 --> 0:46:22.799
<v Speaker 3>I'm saying.

0:46:23.480 --> 0:46:24.359
<v Speaker 1>Am I hearing you? Correct?

0:46:24.360 --> 0:46:26.400
<v Speaker 2>And when you say that, you're happy enough with just

0:46:26.520 --> 0:46:29.279
<v Speaker 2>planning the seed almost like you believe in what you're saying.

0:46:29.360 --> 0:46:30.719
<v Speaker 1>Open source is an open source.

0:46:30.760 --> 0:46:33.080
<v Speaker 2>So everybody could go do this, yes, because I would

0:46:33.120 --> 0:46:37.280
<v Speaker 2>hate for corporations won't name any companies to take.

0:46:37.200 --> 0:46:39.560
<v Speaker 1>Your idea and then run with it and then monopolize

0:46:39.600 --> 0:46:40.799
<v Speaker 1>that what you at. Yes.

0:46:41.160 --> 0:46:43.399
<v Speaker 3>Yeah, he was one of the first investors in Super

0:46:43.440 --> 0:46:44.399
<v Speaker 3>Cool record label.

0:46:44.719 --> 0:46:46.880
<v Speaker 1>For lack of a better term, they are participating, so

0:46:47.000 --> 0:46:49.319
<v Speaker 1>I think make the stallion at something Yes too.

0:46:49.760 --> 0:46:55.799
<v Speaker 3>Yeah, so Cardi Bad Bunny zaying from one direction, Miley Cyrus.

0:46:55.680 --> 0:46:57.400
<v Speaker 1>The record label. They're doing this through you direct.

0:46:58.239 --> 0:47:01.480
<v Speaker 3>It depends sometimes their management company, sometimes just to the label.

0:47:02.239 --> 0:47:04.400
<v Speaker 1>But yeah, I mean, I mean, I would think in

0:47:04.560 --> 0:47:06.320
<v Speaker 1>order for artists to reap the same benefits of you,

0:47:06.600 --> 0:47:08.120
<v Speaker 1>the only how they can do that is they do

0:47:08.560 --> 0:47:09.360
<v Speaker 1>the direct to you.

0:47:10.480 --> 0:47:12.200
<v Speaker 3>And I think that goes I think that goes to

0:47:12.320 --> 0:47:16.080
<v Speaker 3>your question. Once the knowledge is open source, then it

0:47:16.200 --> 0:47:19.400
<v Speaker 3>allows for folks to build on it and and iterate,

0:47:19.520 --> 0:47:21.640
<v Speaker 3>you know what I'm saying. And I think that's just

0:47:21.719 --> 0:47:24.280
<v Speaker 3>the human cycle. We got it. We have to enhance

0:47:24.360 --> 0:47:25.520
<v Speaker 3>and iterate, you know what I'm saying.

0:47:25.600 --> 0:47:27.160
<v Speaker 1>For lack of a better terms, you are like the

0:47:27.160 --> 0:47:29.680
<v Speaker 1>Steve Jobs of this. So you know what I'm saying, Like,

0:47:30.280 --> 0:47:31.719
<v Speaker 1>let me take that of it. You know what I'm saying.

0:47:31.840 --> 0:47:34.719
<v Speaker 4>So it's like, it's like, that's what I's that's that's

0:47:34.800 --> 0:47:38.520
<v Speaker 4>That's the one thing I want to commend our community

0:47:38.680 --> 0:47:41.040
<v Speaker 4>is that if we know, if we have the information,

0:47:41.400 --> 0:47:43.839
<v Speaker 4>we'll go support the information. A lot of people don't

0:47:43.880 --> 0:47:46.440
<v Speaker 4>have the information, and a lot of people are probably saying.

0:47:46.360 --> 0:47:48.360
<v Speaker 1>Well, this guy is super smart. He went to Harvard.

0:47:48.400 --> 0:47:49.560
<v Speaker 1>He's the only one who can do it.

0:47:49.800 --> 0:47:52.440
<v Speaker 4>But just saying it's it's it's I went to Harvard

0:47:52.480 --> 0:47:54.000
<v Speaker 4>and I am swerper smart, but I'm not the only

0:47:54.080 --> 0:47:56.200
<v Speaker 4>one that can do it. And you'll get down like

0:47:56.520 --> 0:47:59.800
<v Speaker 4>for me search and I love the fact that I

0:48:00.160 --> 0:48:02.839
<v Speaker 4>see Megan has something in your black home. I love

0:48:02.880 --> 0:48:05.279
<v Speaker 4>the fact that I found out nut that to you.

0:48:06.160 --> 0:48:08.040
<v Speaker 4>You think that's going to be more popular, like more

0:48:08.120 --> 0:48:09.839
<v Speaker 4>artists gonna come. Do you think Jay Z would drop

0:48:09.880 --> 0:48:11.600
<v Speaker 4>an album on your platform?

0:48:11.960 --> 0:48:15.640
<v Speaker 3>Yeah, I mean I think honestly, I think it's I

0:48:15.719 --> 0:48:18.640
<v Speaker 3>think it's all possible. I think it's all possible. And

0:48:20.000 --> 0:48:22.680
<v Speaker 3>at the end of the day, for me, it's just about,

0:48:23.360 --> 0:48:25.640
<v Speaker 3>like I said, being of service. So if this is

0:48:25.680 --> 0:48:28.120
<v Speaker 3>a way I could be of service, then great. If

0:48:28.160 --> 0:48:30.120
<v Speaker 3>it's more on the money tip and people want to

0:48:30.160 --> 0:48:32.799
<v Speaker 3>figure out, hey, I just got my advance. I don't

0:48:32.800 --> 0:48:34.359
<v Speaker 3>want to mess it up, you know what I'm saying.

0:48:35.160 --> 0:48:37.200
<v Speaker 3>I can do it that way as well. But I'm

0:48:37.239 --> 0:48:39.960
<v Speaker 3>in a great place. I'm in. Uh, you know, I'm

0:48:40.040 --> 0:48:43.080
<v Speaker 3>super blessed, and so you know, as much as I

0:48:43.160 --> 0:48:45.919
<v Speaker 3>can give what I found is the more that I give.

0:48:46.800 --> 0:48:48.759
<v Speaker 3>You know, my parents are religious, so they say, look,

0:48:48.840 --> 0:48:51.440
<v Speaker 3>the more you give, the more your cup will be filled,

0:48:51.600 --> 0:48:53.279
<v Speaker 3>so that you can give more, you know what I'm saying.

0:48:53.360 --> 0:48:55.879
<v Speaker 3>So I'm good where I'm good.

0:48:57.440 --> 0:49:02.600
<v Speaker 1>Yeah. You ever thought the music business would come down

0:49:02.640 --> 0:49:06.000
<v Speaker 1>to this, like, because it's like it's so much disposable

0:49:06.120 --> 0:49:09.520
<v Speaker 1>music out there in the nineties, in the two thousand

0:49:09.560 --> 0:49:11.239
<v Speaker 1>and I don't want to sound like that old guy.

0:49:11.320 --> 0:49:13.680
<v Speaker 4>Oh in my day, right, But I'm just gonna just

0:49:13.880 --> 0:49:16.560
<v Speaker 4>just to deal with the facts. It felt like music

0:49:17.120 --> 0:49:19.759
<v Speaker 4>when it was when it was analog. He had to

0:49:19.840 --> 0:49:22.360
<v Speaker 4>be in the studio together. It felt like the music

0:49:22.480 --> 0:49:26.680
<v Speaker 4>was better. Doesn't that I feel like that. I'm super

0:49:26.920 --> 0:49:29.279
<v Speaker 4>I'm in that world too. I listened to.

0:49:30.760 --> 0:49:34.880
<v Speaker 3>Thriller, right, and I listened to those records I listened to,

0:49:35.320 --> 0:49:38.040
<v Speaker 3>you know, and actually one of the folks that really

0:49:38.160 --> 0:49:41.680
<v Speaker 3>put me onto this was Tommy Mottola. So my first

0:49:41.880 --> 0:49:46.600
<v Speaker 3>my first record was with Casablanca. So I had records

0:49:46.640 --> 0:49:48.000
<v Speaker 3>and I came in and played it for Tommy and

0:49:48.040 --> 0:49:50.759
<v Speaker 3>he said, yo, right, these are good. But I got

0:49:50.840 --> 0:49:53.839
<v Speaker 3>my guy t bone Walk, and he's just gonna come

0:49:53.880 --> 0:49:56.440
<v Speaker 3>in and just play play the records for him and

0:49:56.520 --> 0:49:58.399
<v Speaker 3>just see what he come up with. Man, this guy

0:49:58.520 --> 0:50:02.080
<v Speaker 3>came in and put baseline lines and Tommy Mattola was

0:50:02.120 --> 0:50:05.279
<v Speaker 3>playing guitar because he because Sony's music studios are still

0:50:05.280 --> 0:50:07.640
<v Speaker 3>open at that time. He come in And so I

0:50:07.800 --> 0:50:11.440
<v Speaker 3>think there is a there is a there's a certain

0:50:11.520 --> 0:50:16.080
<v Speaker 3>magic of that time in that era, which is probably

0:50:16.160 --> 0:50:20.439
<v Speaker 3>nostalgic for me, you know what I'm saying. But I mean, listen,

0:50:20.640 --> 0:50:23.200
<v Speaker 3>you know, each generation has their own you know what,

0:50:23.360 --> 0:50:25.239
<v Speaker 3>what what matters to them? You know what I'm saying.

0:50:25.280 --> 0:50:28.359
<v Speaker 3>I think for me, I'm just an old I'm old

0:50:28.400 --> 0:50:30.760
<v Speaker 3>school like that. You know what I'm saying, It matters

0:50:30.800 --> 0:50:30.960
<v Speaker 3>to me.

0:50:31.239 --> 0:50:33.600
<v Speaker 4>I love analog. Yeah, where were you at when you

0:50:33.680 --> 0:50:35.880
<v Speaker 4>heard that? Kanye kind of like challenge.

0:50:36.560 --> 0:50:39.279
<v Speaker 1>A whole court. He did it on here, but he

0:50:39.600 --> 0:50:40.320
<v Speaker 1>kept going.

0:50:41.800 --> 0:50:45.319
<v Speaker 4>It just happened here, But like that was like, now,

0:50:45.640 --> 0:50:48.879
<v Speaker 4>I'm smarter, right now, I see that he Actually I didn't.

0:50:48.880 --> 0:50:50.560
<v Speaker 1>I didn't know I was living in them. I was

0:50:50.600 --> 0:50:51.480
<v Speaker 1>living in history.

0:50:51.800 --> 0:50:54.640
<v Speaker 4>Now that it's history, it's like, damn, it's the first

0:50:54.680 --> 0:50:56.320
<v Speaker 4>time you've seen a person.

0:50:56.360 --> 0:50:57.600
<v Speaker 1>I don't want you to say a black person.

0:50:57.640 --> 0:51:01.360
<v Speaker 4>I don't want to say a person period company and

0:51:01.560 --> 0:51:04.399
<v Speaker 4>then kind of like prove it like not the racist part.

0:51:04.440 --> 0:51:07.240
<v Speaker 1>But the fact is that they kind of kept selling

0:51:07.280 --> 0:51:11.279
<v Speaker 1>the sneakers. They kind of like like and was where

0:51:11.400 --> 0:51:13.400
<v Speaker 1>was you when you found out this? How you've got

0:51:13.400 --> 0:51:14.640
<v Speaker 1>a relationship with you? Yeah?

0:51:15.440 --> 0:51:19.240
<v Speaker 3>I really I kind of live in my own bubble,

0:51:19.480 --> 0:51:21.520
<v Speaker 3>you know what I'm saying. So I'll see little things

0:51:21.560 --> 0:51:27.719
<v Speaker 3>that are happening, but I mostly invest my energy, time

0:51:27.760 --> 0:51:31.120
<v Speaker 3>and resources where I can make a difference, and so

0:51:32.440 --> 0:51:36.680
<v Speaker 3>in that struggle, that's his struggle, maybe a phone call

0:51:36.760 --> 0:51:39.480
<v Speaker 3>of support is the most that I could offer. When

0:51:39.480 --> 0:51:41.600
<v Speaker 3>I'm talking about the artists that come to me and

0:51:41.719 --> 0:51:44.360
<v Speaker 3>they you know, they're not taking on a corporation head on,

0:51:44.480 --> 0:51:45.880
<v Speaker 3>but they want to take care of their mom or

0:51:45.920 --> 0:51:48.399
<v Speaker 3>they want to do whatever. I know that my time,

0:51:48.560 --> 0:51:51.319
<v Speaker 3>energy and resources is well spent, and I can see

0:51:51.719 --> 0:51:54.879
<v Speaker 3>the impact and the result of the investment that I'm making.

0:51:55.160 --> 0:51:57.239
<v Speaker 3>So you know, I think I might have just been,

0:51:57.600 --> 0:51:59.800
<v Speaker 3>you know, just wherever I was when I saw it,

0:52:00.320 --> 0:52:02.600
<v Speaker 3>and say, hey, look, you know, more power to those

0:52:02.960 --> 0:52:05.560
<v Speaker 3>who are fighting those fights. And I know where my

0:52:06.000 --> 0:52:09.680
<v Speaker 3>actual strengths are. I know where my muscle per se

0:52:10.200 --> 0:52:11.759
<v Speaker 3>can actually add value, because I.

0:52:11.760 --> 0:52:14.560
<v Speaker 1>Would think that him and Todd Dallas signs of poaches,

0:52:14.920 --> 0:52:15.080
<v Speaker 1>but a.

0:52:15.120 --> 0:52:21.680
<v Speaker 4>Loongs on your platform, Hey, let's make it happen. Not

0:52:21.840 --> 0:52:24.040
<v Speaker 4>because you have to think about it, all the things

0:52:24.080 --> 0:52:26.560
<v Speaker 4>that YE just talking about and been through. Then you

0:52:26.719 --> 0:52:29.600
<v Speaker 4>come to find out that Voltures was on Atlantic and

0:52:29.680 --> 0:52:31.719
<v Speaker 4>you're like, what that didn't.

0:52:31.480 --> 0:52:33.760
<v Speaker 1>Make sense to me. I remember it was your monopoly

0:52:34.760 --> 0:52:36.759
<v Speaker 1>or some of it a tweet and it's like this

0:52:36.920 --> 0:52:39.120
<v Speaker 1>whole time I thought this is what you was fighting

0:52:39.200 --> 0:52:41.480
<v Speaker 1>for to be independent and then come to find out

0:52:41.520 --> 0:52:43.520
<v Speaker 1>you got a secret deal with Atlantic. It does does

0:52:43.600 --> 0:52:44.279
<v Speaker 1>not make me mad.

0:52:44.640 --> 0:52:47.000
<v Speaker 4>It just makes me disappointed because I'm just like, Wow,

0:52:47.239 --> 0:52:49.600
<v Speaker 4>I thought we were fighting for independency.

0:52:49.280 --> 0:52:51.840
<v Speaker 3>Hey, and I'm willing to be in the trenches and

0:52:51.960 --> 0:52:55.319
<v Speaker 3>fight for it with whoever wants to actually fight that fight.

0:52:55.640 --> 0:52:57.160
<v Speaker 3>Some folks they don't want to fight to fight. They

0:52:57.239 --> 0:53:00.839
<v Speaker 3>actually they actually just want to be creative. They don't

0:53:00.920 --> 0:53:05.320
<v Speaker 3>want the actual added weight of actually having all of

0:53:05.440 --> 0:53:08.320
<v Speaker 3>their customer data. They want to just you know, And

0:53:08.600 --> 0:53:10.320
<v Speaker 3>it depends on where you are in life. What is

0:53:10.360 --> 0:53:12.239
<v Speaker 3>it that matters to you, you know what I'm saying.

0:53:12.560 --> 0:53:17.800
<v Speaker 3>But if you want to run your creative business and

0:53:18.080 --> 0:53:21.760
<v Speaker 3>enterprise at a data driven level, which is how every

0:53:22.040 --> 0:53:28.279
<v Speaker 3>great multi trillion dollar business runs their enterprise, Amazon knows

0:53:28.520 --> 0:53:31.839
<v Speaker 3>everything you've ever done on their platform, everything you've looked at,

0:53:32.080 --> 0:53:35.640
<v Speaker 3>they know. Instagram knows everything you've done on their platform,

0:53:35.719 --> 0:53:39.080
<v Speaker 3>everything you've looked at, they know every conversation you've had,

0:53:39.680 --> 0:53:42.040
<v Speaker 3>whether you give them permission to or not, it's on

0:53:42.200 --> 0:53:45.839
<v Speaker 3>their servers. Right. So if you decide that you want

0:53:45.920 --> 0:53:50.480
<v Speaker 3>to actually shoot for multi trillion dollar status, which now

0:53:50.840 --> 0:53:53.760
<v Speaker 3>there are several companies that have reached multi trillion dollar status.

0:53:53.800 --> 0:53:57.400
<v Speaker 3>We saw in video get to multi trillion dollar status

0:53:57.760 --> 0:54:01.480
<v Speaker 3>just this year. You have to run it and assume

0:54:01.560 --> 0:54:06.920
<v Speaker 3>the responsibility of managing, navigating, and analyzing that data and so.

0:54:07.239 --> 0:54:09.240
<v Speaker 1>And there's the AI tools to help you get out.

0:54:09.080 --> 0:54:11.520
<v Speaker 3>Of course, of course, of course, but you have to

0:54:11.560 --> 0:54:14.160
<v Speaker 3>have a desire to do it. So it's almost like

0:54:14.200 --> 0:54:17.560
<v Speaker 3>people will say, well, why so and so selling their publishing, Well,

0:54:17.560 --> 0:54:21.560
<v Speaker 3>it's because they would like to actually have bring forward

0:54:22.120 --> 0:54:25.640
<v Speaker 3>the actual revenue to today and let somebody else wait

0:54:25.719 --> 0:54:29.359
<v Speaker 3>for the revenue payoffs, right, And somebody will say, well,

0:54:29.480 --> 0:54:32.239
<v Speaker 3>you know, that's your annuity, that's your retirement plan. But

0:54:32.360 --> 0:54:35.600
<v Speaker 3>if you get two hundred million dollars up front, that's

0:54:35.600 --> 0:54:37.759
<v Speaker 3>tw hundred million dollars of front. You could do with

0:54:37.960 --> 0:54:40.799
<v Speaker 3>that what you want to do now, at the health

0:54:40.880 --> 0:54:46.320
<v Speaker 3>and strength that you have now, then waiting fourteen fifteen

0:54:46.400 --> 0:54:49.040
<v Speaker 3>years for that two hundred million to trickle in, you

0:54:49.080 --> 0:54:51.359
<v Speaker 3>know what I'm saying. So, I think everybody has their

0:54:51.400 --> 0:54:53.880
<v Speaker 3>different motivations and desires for how they want to run

0:54:53.960 --> 0:54:56.520
<v Speaker 3>their business, and more power to them for those that

0:54:56.680 --> 0:54:59.680
<v Speaker 3>want to run it at that level to have that

0:55:00.000 --> 0:55:05.040
<v Speaker 3>infrastructure technologically, analytically, then that's what we're here to help

0:55:05.120 --> 0:55:05.360
<v Speaker 3>out with.

0:55:05.560 --> 0:55:07.680
<v Speaker 4>Now, what life would have been like if you never

0:55:07.800 --> 0:55:10.960
<v Speaker 4>lost that laptop and you made Watch the Dome album.

0:55:11.280 --> 0:55:15.320
<v Speaker 3>Wow, Well, I mean, actually we can look at the trajectory.

0:55:15.680 --> 0:55:18.400
<v Speaker 3>I'll probably be hit boy, there's nothing wrong with that.

0:55:18.480 --> 0:55:19.279
<v Speaker 1>It's nothing wrong with that.

0:55:19.440 --> 0:55:20.240
<v Speaker 3>It's nothing wrong.

0:55:20.080 --> 0:55:23.520
<v Speaker 4>Okay, because I think it's imparis I'm trying to yeah, Okay, okay, okay.

0:55:23.400 --> 0:55:25.160
<v Speaker 3>You know what I'm saying. Okay, And there's nothing wrong

0:55:25.160 --> 0:55:27.600
<v Speaker 3>with that. And I think he's had a he's had

0:55:27.840 --> 0:55:32.320
<v Speaker 3>an incredible run. Yeah classic, yeah to me, we know,

0:55:32.640 --> 0:55:34.640
<v Speaker 3>you know what I'm saying. But I think I think

0:55:34.760 --> 0:55:39.239
<v Speaker 3>the world in the universe and God shows you where

0:55:39.640 --> 0:55:41.600
<v Speaker 3>your light can really shine, you know what I'm saying.

0:55:41.800 --> 0:55:44.000
<v Speaker 3>And that's how I really feel like. There are folks

0:55:44.040 --> 0:55:47.040
<v Speaker 3>that come to me yo, man yo, your studio videos, yo.

0:55:47.719 --> 0:55:49.440
<v Speaker 3>You know, like we just did a tiny desk, you

0:55:49.480 --> 0:55:52.480
<v Speaker 3>know what I'm saying. And the bottom line is, I

0:55:52.600 --> 0:55:55.120
<v Speaker 3>feel like the gauntlet has been passed. You know what

0:55:55.160 --> 0:55:58.479
<v Speaker 3>I'm saying. We passed the mantle on now I'm doing

0:55:58.680 --> 0:56:02.960
<v Speaker 3>what the producer could actually do they can't do that.

0:56:03.040 --> 0:56:06.600
<v Speaker 4>Because I like, I don't when people say everything is

0:56:06.680 --> 0:56:09.480
<v Speaker 4>meant to be. Sometimes I think life makes a mistake

0:56:09.520 --> 0:56:12.680
<v Speaker 4>too sometimes because I just think I don't think like

0:56:13.239 --> 0:56:15.560
<v Speaker 4>would that record would have sound like what you hold?

0:56:16.080 --> 0:56:18.440
<v Speaker 1>And yeah, man, we got at that moment.

0:56:18.880 --> 0:56:21.200
<v Speaker 4>At that moment, I'm trying to figure out what because

0:56:21.239 --> 0:56:23.960
<v Speaker 4>you went hard for the laptop when that happens, so yeah,

0:56:24.000 --> 0:56:26.960
<v Speaker 4>and then I yeah, I kind of find out that

0:56:27.080 --> 0:56:29.479
<v Speaker 4>was one of the reasons wives because you had watched

0:56:29.520 --> 0:56:29.879
<v Speaker 4>the Throne.

0:56:30.000 --> 0:56:34.120
<v Speaker 1>Yes, so they never came out, never came out, you

0:56:34.200 --> 0:56:36.600
<v Speaker 1>got That's why it's in the laptop.

0:56:36.360 --> 0:56:37.719
<v Speaker 3>Right, you ain't got it never came out.

0:56:37.760 --> 0:56:39.360
<v Speaker 1>I want to hear how that record style, you know

0:56:39.400 --> 0:56:41.200
<v Speaker 1>what I mean as a fan, as a fan, I

0:56:41.360 --> 0:56:44.400
<v Speaker 1>want to hear that copies of that anywhere now.

0:56:44.520 --> 0:56:48.000
<v Speaker 3>I mean maybe maybe they have because we were recording

0:56:48.160 --> 0:56:51.440
<v Speaker 3>out in Bath, England. So whoever that engineer is, he

0:56:51.560 --> 0:56:53.759
<v Speaker 3>has he got Yeah, he has a big He.

0:56:54.280 --> 0:56:58.520
<v Speaker 5>Gonna tell that somebody he goes nobody he got him.

0:56:58.800 --> 0:57:01.560
<v Speaker 4>Now let me ask you, being the fact that you

0:57:01.680 --> 0:57:05.320
<v Speaker 4>have this direct relationship to your fanst We'll take a

0:57:05.360 --> 0:57:06.240
<v Speaker 4>couple of years.

0:57:06.080 --> 0:57:09.239
<v Speaker 1>Back to the album yes, and the album was just

0:57:09.400 --> 0:57:13.400
<v Speaker 1>for one of one. One of one is one is

0:57:13.480 --> 0:57:15.680
<v Speaker 1>that something you've ever been offered to do? And two

0:57:15.719 --> 0:57:17.760
<v Speaker 1>would you do it? Yeah?

0:57:18.000 --> 0:57:22.640
<v Speaker 3>So I don't me personally, I truly believe that music

0:57:22.960 --> 0:57:27.800
<v Speaker 3>is forever to be distributed. Right. It is a strange

0:57:27.920 --> 0:57:31.600
<v Speaker 3>business model, right, I think it's an extremely strange business

0:57:31.680 --> 0:57:36.360
<v Speaker 3>model because literally I've seen art and it's hard to

0:57:36.400 --> 0:57:40.120
<v Speaker 3>wrap your brain around, especially down here are bossles down here.

0:57:41.120 --> 0:57:44.640
<v Speaker 3>Sometimes you go into these galleries and you literally see

0:57:45.040 --> 0:57:47.960
<v Speaker 3>it's a canvas and it's all red, and that's that's

0:57:48.000 --> 0:57:48.640
<v Speaker 3>the whole thing.

0:57:48.920 --> 0:57:50.680
<v Speaker 1>Garbage on the floor or whatever.

0:57:51.440 --> 0:57:54.560
<v Speaker 3>But it's literally someone paid twelve million or twenty two

0:57:54.600 --> 0:57:56.360
<v Speaker 3>million dollars or a hundred million for it, you know

0:57:56.440 --> 0:58:00.160
<v Speaker 3>what I mean. So that doesn't exist in music, you know,

0:58:00.200 --> 0:58:02.640
<v Speaker 3>I'm saying. I think Wu Tang was at least shooting

0:58:02.720 --> 0:58:05.480
<v Speaker 3>for that. But I think the difference with music is

0:58:05.560 --> 0:58:09.080
<v Speaker 3>that it's it's created so that many can enjoy it,

0:58:09.240 --> 0:58:09.840
<v Speaker 3>you know what I'm saying.

0:58:09.920 --> 0:58:12.040
<v Speaker 4>You're right about that. I go to art be every year.

0:58:12.360 --> 0:58:13.960
<v Speaker 4>I haven't seen the paint and I like yet.

0:58:15.360 --> 0:58:17.280
<v Speaker 1>I have not seen ones we like her on the

0:58:17.280 --> 0:58:18.880
<v Speaker 1>walls outside you know what it is.

0:58:19.000 --> 0:58:23.200
<v Speaker 4>It's not meant for me, this is not this is

0:58:23.240 --> 0:58:25.200
<v Speaker 4>not for me. I'm here for the advance. I'm here

0:58:25.240 --> 0:58:26.400
<v Speaker 4>to talk and kissing babies.

0:58:26.440 --> 0:58:28.880
<v Speaker 2>But but there's some scamming it too, that's not Yeah,

0:58:30.160 --> 0:58:32.040
<v Speaker 2>it's an incredible viehic for.

0:58:34.720 --> 0:58:40.000
<v Speaker 1>People. There's people using exactly absolutely absolutely, So we want

0:58:40.000 --> 0:58:41.400
<v Speaker 1>to do quick time s line. Let's go. Let's go.

0:58:42.400 --> 0:58:43.960
<v Speaker 2>One thing when we talk about the number thing we

0:58:44.000 --> 0:58:46.080
<v Speaker 2>can't forget. We got shout up Mike Jones. He was

0:58:46.120 --> 0:58:52.160
<v Speaker 2>doing the yeah, yeah, you know Texas. He was on something.

0:58:52.440 --> 0:58:53.000
<v Speaker 3>Yes, it was.

0:58:53.280 --> 0:58:55.640
<v Speaker 4>I always thought ya, I wasn't giving out your real numbers.

0:58:55.720 --> 0:58:56.560
<v Speaker 4>This is your real number?

0:58:56.560 --> 0:58:56.960
<v Speaker 3>Really?

0:58:57.040 --> 0:59:00.479
<v Speaker 1>Okay, Okay, we're doing here, right guys.

0:59:00.920 --> 0:59:04.640
<v Speaker 2>Yeah, so do you want to get a designated drinker? Yeah,

0:59:04.640 --> 0:59:08.400
<v Speaker 2>because you ain't drinking. Look before we go on, before

0:59:08.440 --> 0:59:12.400
<v Speaker 2>we go on. This is a certain thing that I

0:59:12.560 --> 0:59:14.400
<v Speaker 2>love about having this job.

0:59:14.480 --> 0:59:16.520
<v Speaker 4>One is to see if the guest is drinking and

0:59:16.600 --> 0:59:20.840
<v Speaker 4>what they are drinking, right, and we always bet, well

0:59:21.280 --> 0:59:22.480
<v Speaker 4>if they're gonna be on time or not.

0:59:22.760 --> 0:59:24.800
<v Speaker 1>Okay, I lost to you to say you came at

0:59:24.840 --> 0:59:27.200
<v Speaker 1>four four. I was like, he's going to be here early.

0:59:27.720 --> 0:59:30.400
<v Speaker 1>And then the other thing that was was was very impressible.

0:59:30.520 --> 0:59:30.720
<v Speaker 2>Man.

0:59:30.960 --> 0:59:34.200
<v Speaker 1>Yeah, I bet on you lost whatever about it. We

0:59:34.240 --> 0:59:37.000
<v Speaker 1>had the circle of block. Okay, okay, okay, yeah, but

0:59:37.040 --> 0:59:44.320
<v Speaker 1>you got to be in there better. But I thought

0:59:44.760 --> 0:59:47.000
<v Speaker 1>when we did this that she was going to have,

0:59:47.440 --> 0:59:50.680
<v Speaker 1>like it's always someone say this is off the table

0:59:50.720 --> 0:59:52.760
<v Speaker 1>and you can't ask that. I thought you was going to.

0:59:53.320 --> 0:59:55.680
<v Speaker 4>I almost bet that she was going to say this

0:59:55.840 --> 0:59:57.520
<v Speaker 4>is off the table, this is that. And when I

0:59:57.640 --> 0:59:59.240
<v Speaker 4>found out that you did not say none of that,

0:59:59.360 --> 1:00:01.240
<v Speaker 4>I was like, Wow, this guy is about that life.

1:00:01.280 --> 1:00:07.000
<v Speaker 4>So yeah, that's that's all. Yeah, you'll be surprised or ship.

1:00:07.080 --> 1:00:09.000
<v Speaker 4>We go through and people two minutes.

1:00:08.720 --> 1:00:17.200
<v Speaker 2>Before, as many of y'all know, drink Chance wants to

1:00:17.240 --> 1:00:20.080
<v Speaker 2>give flowers, but people are here to receive them, giving

1:00:20.160 --> 1:00:22.960
<v Speaker 2>flowers and celebrating our legends while they can still smell us.

1:00:23.640 --> 1:00:25.760
<v Speaker 2>We have partnered with What the Flowers to create this

1:00:25.920 --> 1:00:28.720
<v Speaker 2>movement where everyone can give flowers to the legends in

1:00:28.840 --> 1:00:31.919
<v Speaker 2>their lives. You can now order a custom flower box

1:00:32.280 --> 1:00:34.560
<v Speaker 2>for to someone you want to show appreciation to you

1:00:34.960 --> 1:00:38.760
<v Speaker 2>by visiting w w W dot w T flowers dot com.

1:00:39.800 --> 1:00:40.040
<v Speaker 3>Orders.

1:00:45.200 --> 1:00:47.000
<v Speaker 1>You're gonna go first. We want to get them a

1:00:47.080 --> 1:00:51.080
<v Speaker 1>designated rive. I explained, Can you explain.

1:00:52.040 --> 1:00:54.640
<v Speaker 2>We're gonna give you two names, two places to things,

1:00:54.960 --> 1:00:56.720
<v Speaker 2>and this is really just to bring up people, places

1:00:56.760 --> 1:01:02.680
<v Speaker 2>and things stories like anybody, you pick one and nobody drinks.

1:01:02.720 --> 1:01:04.960
<v Speaker 2>If you pick one, okay, nobody drinks. But if you

1:01:05.040 --> 1:01:07.720
<v Speaker 2>say both or neither of them, like you don't really

1:01:07.760 --> 1:01:10.480
<v Speaker 2>want to answer it, then we all drink the table drinks.

1:01:10.680 --> 1:01:14.600
<v Speaker 2>If you have a designated drinkers at Oh, Michael, yeah,

1:01:15.440 --> 1:01:16.000
<v Speaker 2>I a lot.

1:01:16.200 --> 1:01:18.040
<v Speaker 1>He look like you got drunk a lot of vacuum.

1:01:19.040 --> 1:01:19.560
<v Speaker 3>That changes.

1:01:25.640 --> 1:01:29.320
<v Speaker 2>Yeah, okay, So please, any stories come up with anybody.

1:01:30.400 --> 1:01:32.480
<v Speaker 2>We're not trying to diss anybody. It's all love for

1:01:32.480 --> 1:01:33.360
<v Speaker 2>everybody we mentioned.

1:01:35.200 --> 1:01:37.439
<v Speaker 4>He could be right there, Yeah, be on the side

1:01:37.440 --> 1:01:41.439
<v Speaker 4>of him. Okay, bet he said that's your Barbara, Mike fall.

1:01:42.320 --> 1:01:44.439
<v Speaker 1>Okay, I'm about to say that it's kind of weird

1:01:44.440 --> 1:01:49.080
<v Speaker 1>that Barbara are gonna drink cool my bad. Are you ready? Yes,

1:01:49.840 --> 1:01:53.800
<v Speaker 1>Kanye farrouh. We have a quativity one.

1:01:53.920 --> 1:01:56.200
<v Speaker 3>You said story. I gotta tell a story. No, no, no.

1:01:57.840 --> 1:01:59.480
<v Speaker 1>The game is you pick one or you pick one

1:01:59.560 --> 1:01:59.840
<v Speaker 1>or none?

1:02:00.120 --> 1:02:01.360
<v Speaker 3>Yeah, I picked one or none.

1:02:01.440 --> 1:02:04.120
<v Speaker 1>You can say both, No, you pick and if you pick,

1:02:04.200 --> 1:02:06.240
<v Speaker 1>we don't drink, right, if you pick one, we don't.

1:02:06.360 --> 1:02:08.240
<v Speaker 3>If I want everybody to drink, I say both.

1:02:10.640 --> 1:02:10.960
<v Speaker 1>Smart.

1:02:13.960 --> 1:02:15.880
<v Speaker 2>But we're saying if you've got stories with anything, this

1:02:15.960 --> 1:02:18.040
<v Speaker 2>is really just to bring up names and places and

1:02:18.080 --> 1:02:18.840
<v Speaker 2>people you're working for.

1:02:19.400 --> 1:02:24.160
<v Speaker 1>Both Okay, Okay, he got a shot? Yeah, slo s

1:02:24.880 --> 1:02:37.800
<v Speaker 1>better not and baby shots because is okay? Oh yeah, yeah,

1:02:38.000 --> 1:02:51.480
<v Speaker 1>get to kill the Matt Delly. That was funny. That

1:02:51.560 --> 1:02:51.920
<v Speaker 1>was funny.

1:02:52.880 --> 1:03:02.880
<v Speaker 4>Okay, let him get his drink. Okay, yeah, okay, that's funny.

1:03:04.920 --> 1:03:05.320
<v Speaker 1>There you go.

1:03:06.520 --> 1:03:10.439
<v Speaker 4>Okay, Chris Brown or Usher, you gotta take one shot

1:03:10.480 --> 1:03:16.600
<v Speaker 4>off top to catch up Chris Brown Usher both? Damn

1:03:16.680 --> 1:03:25.840
<v Speaker 4>you both in all of this. Fabri kiss, I.

1:03:25.920 --> 1:03:29.240
<v Speaker 3>Know what you're gonna say, Fab's that's that's my guy.

1:03:29.840 --> 1:03:33.080
<v Speaker 1>I make great music together. How did you guys connect?

1:03:33.560 --> 1:03:39.120
<v Speaker 3>Man my the the late Gray Edwards? You know what

1:03:39.160 --> 1:03:40.760
<v Speaker 3>I'm saying. So I had a I had a record

1:03:40.800 --> 1:03:44.360
<v Speaker 3>call used to be and he said, Yo, we're gonna

1:03:44.400 --> 1:03:47.640
<v Speaker 3>get you need a feature on this, and he went

1:03:47.720 --> 1:03:49.720
<v Speaker 3>and got fab and you know what, I was so

1:03:49.960 --> 1:03:52.000
<v Speaker 3>naive early in the game.

1:03:52.200 --> 1:03:52.640
<v Speaker 1>What do you mean?

1:03:53.160 --> 1:03:56.120
<v Speaker 3>And so we got in the studio and I tried

1:03:56.200 --> 1:03:58.200
<v Speaker 3>to tell Fab I didn't like one of his lines

1:03:58.320 --> 1:03:58.880
<v Speaker 3>or something like that.

1:04:00.480 --> 1:04:06.640
<v Speaker 1>Looking at me, He's like looking at me. I was

1:04:06.720 --> 1:04:08.360
<v Speaker 1>brand new, I had, I had.

1:04:08.560 --> 1:04:11.080
<v Speaker 3>It was it was my song. And was like, yo,

1:04:11.320 --> 1:04:13.240
<v Speaker 3>I got you know, I got surprised for you go

1:04:13.360 --> 1:04:16.000
<v Speaker 3>in the studio, Fab, you know, and and he said

1:04:16.120 --> 1:04:18.800
<v Speaker 3>something like it could be how it used to be,

1:04:20.240 --> 1:04:22.760
<v Speaker 3>uh because it used to be the charm. I'm early

1:04:23.200 --> 1:04:26.160
<v Speaker 3>like a rooster on a farm with a Jacob exclusive

1:04:26.240 --> 1:04:30.080
<v Speaker 3>on the arm. And I said, I said rooster like

1:04:31.360 --> 1:04:34.000
<v Speaker 3>that's not a good He was like looking at me, like,

1:04:34.520 --> 1:04:37.760
<v Speaker 3>you know, but from there we you know. He said,

1:04:37.800 --> 1:04:39.800
<v Speaker 3>look right, he said, look, this is what I'm known for, right,

1:04:39.960 --> 1:04:42.080
<v Speaker 3>Like you know these type of lines and punch lines.

1:04:42.080 --> 1:04:46.680
<v Speaker 3>That's that's what I'm knowing. So I said, okay, place right.

1:04:47.600 --> 1:04:49.440
<v Speaker 1>I say, doctor Dre does that all the time. But

1:04:49.920 --> 1:04:57.640
<v Speaker 1>he was new, he was great new, Okay, okay, okay,

1:04:57.720 --> 1:05:05.480
<v Speaker 1>brand okay, all right. Swiss and Timberland mm hmm, Swizz,

1:05:07.240 --> 1:05:08.960
<v Speaker 1>you worked more of a Swiss, right.

1:05:09.280 --> 1:05:13.800
<v Speaker 3>I've actually never I never met Timbo. Never met really

1:05:14.360 --> 1:05:18.640
<v Speaker 3>I mean talk about a super huge student, but never

1:05:18.760 --> 1:05:19.320
<v Speaker 3>met Timbo.

1:05:20.040 --> 1:05:23.600
<v Speaker 1>Hopefully that changes up to you. Yeah, for sure, Premo

1:05:23.800 --> 1:05:34.479
<v Speaker 1>or p Rock neither. We don't drink. We do drink neither, Okay,

1:05:35.200 --> 1:05:37.720
<v Speaker 1>any reason why neither? Just no, no influence there.

1:05:37.920 --> 1:05:39.960
<v Speaker 3>Well, no, I just don't have any.

1:05:41.520 --> 1:05:41.840
<v Speaker 1>I don't.

1:05:41.960 --> 1:05:43.560
<v Speaker 3>I don't have any. You say that I don't have

1:05:43.640 --> 1:05:47.760
<v Speaker 3>a story, right, No, No, it's.

1:05:47.640 --> 1:05:48.240
<v Speaker 1>Not about.

1:05:49.920 --> 1:05:52.840
<v Speaker 2>Any any criteria to if you picked somebody, it could

1:05:52.840 --> 1:05:54.880
<v Speaker 2>be anything. It doesn't have to be a story. We

1:05:55.000 --> 1:05:56.960
<v Speaker 2>just say if you have a story, he's just so smart.

1:05:57.400 --> 1:06:02.920
<v Speaker 1>Just over. But sure, okay, So if we go back,

1:06:09.400 --> 1:06:14.880
<v Speaker 1>like damn you don't like pretty much? You got it? Yeah,

1:06:15.720 --> 1:06:20.280
<v Speaker 1>Johnny Gill or Ralph Tresvan both. I think you're gonna say,

1:06:20.360 --> 1:06:24.160
<v Speaker 1>Ralph tres Both, I mean I did that. I did

1:06:24.200 --> 1:06:28.280
<v Speaker 1>the New Adition record. That's right, both, New Addition, that's right. Well,

1:06:28.360 --> 1:06:31.600
<v Speaker 1>I don't know who're gonna go with this, Michael Jackson

1:06:31.760 --> 1:06:33.560
<v Speaker 1>or Prince. And if you got a story with Elip,

1:06:33.680 --> 1:06:34.760
<v Speaker 1>please chair.

1:06:39.960 --> 1:06:40.919
<v Speaker 3>We gotta go both?

1:06:42.040 --> 1:06:43.040
<v Speaker 1>You give neither?

1:06:43.120 --> 1:06:46.160
<v Speaker 3>Look like both on that.

1:06:46.480 --> 1:06:51.440
<v Speaker 1>That's hilarious. Good gonna the table any story with m

1:06:51.480 --> 1:06:51.959
<v Speaker 1>J Prince?

1:06:52.440 --> 1:06:58.080
<v Speaker 3>Well, I actually the closest I ever got to having

1:06:58.120 --> 1:07:02.160
<v Speaker 3>a Michael Jackson story was just being around these producers

1:07:02.240 --> 1:07:06.080
<v Speaker 3>from Philly vidaland Dre and they had done they've been

1:07:06.120 --> 1:07:08.280
<v Speaker 3>working with Floyd Tree and I remember being in the

1:07:08.360 --> 1:07:11.720
<v Speaker 3>studio session and they were playing the Butterflies record that

1:07:12.360 --> 1:07:15.160
<v Speaker 3>Marcia had written for Mike, and I was just like yo,

1:07:16.160 --> 1:07:18.360
<v Speaker 3>and I think they had his vocals and it was

1:07:18.520 --> 1:07:23.240
<v Speaker 3>that's the closest to an actual store. And then I

1:07:23.360 --> 1:07:26.440
<v Speaker 3>think the VMA's one year, I actually was able to

1:07:26.520 --> 1:07:28.920
<v Speaker 3>ask Quincy Jones. He was backstage at the VMA, so

1:07:28.960 --> 1:07:31.000
<v Speaker 3>I was able to ask him a question, you know,

1:07:31.200 --> 1:07:33.640
<v Speaker 3>just about that. But that's the closest I've ever been.

1:07:33.760 --> 1:07:37.320
<v Speaker 3>But in terms of just Prince in general, that's a

1:07:37.400 --> 1:07:41.440
<v Speaker 3>whole nother level. In terms of musicianship and independence, he was.

1:07:41.560 --> 1:07:41.760
<v Speaker 1>Yeah.

1:07:42.240 --> 1:07:45.360
<v Speaker 3>And also when you think about it, the legend is

1:07:45.480 --> 1:07:48.120
<v Speaker 3>that he was sixteen years old and he went in

1:07:48.240 --> 1:07:51.080
<v Speaker 3>the studio and he didn't have a demo. He just

1:07:51.160 --> 1:07:53.240
<v Speaker 3>went in the studio and just made it in front

1:07:53.240 --> 1:07:58.480
<v Speaker 3>of everybody's and so that really was what inspired That's

1:07:58.480 --> 1:08:00.680
<v Speaker 3>what I'm saying, at like sixteen or seven, team, he

1:08:00.720 --> 1:08:03.400
<v Speaker 3>didn't have the demo, They just say yo, they put

1:08:03.440 --> 1:08:05.240
<v Speaker 3>the tape. And this is back when they were running

1:08:05.240 --> 1:08:08.760
<v Speaker 3>the tapes, you know, what I'm saying. He laid all

1:08:08.760 --> 1:08:10.880
<v Speaker 3>the drums, then he said, you're running back, laid the

1:08:10.920 --> 1:08:13.640
<v Speaker 3>guitar running back, and laid the bass running back, laid

1:08:13.680 --> 1:08:16.400
<v Speaker 3>the vocals, et cetera. So that's really what the blueprint

1:08:16.600 --> 1:08:19.400
<v Speaker 3>was for all of the studio videos that I was making,

1:08:19.640 --> 1:08:20.280
<v Speaker 3>you know what I'm saying.

1:08:21.520 --> 1:08:23.719
<v Speaker 4>Speaking of Prince, non source the story on this show

1:08:24.240 --> 1:08:27.400
<v Speaker 4>he's We asked him if anybody ever denied him, and

1:08:27.520 --> 1:08:29.720
<v Speaker 4>he said Prince denied him because he didn't own his

1:08:29.840 --> 1:08:33.559
<v Speaker 4>own Master's. Prince was on but You was loud show.

1:08:33.640 --> 1:08:35.760
<v Speaker 4>He was telling people you own your own ship. So

1:08:35.920 --> 1:08:42.439
<v Speaker 4>imagine that coach IV got the mike Liz for Ralph

1:08:42.479 --> 1:08:43.639
<v Speaker 4>sent him a bunch of beats.

1:08:44.600 --> 1:08:47.880
<v Speaker 1>This story is amazing. And Michael called him and said, no,

1:08:48.400 --> 1:08:56.439
<v Speaker 1>I want with I want? He was like, if you.

1:08:58.479 --> 1:08:58.679
<v Speaker 3>Fact?

1:08:59.520 --> 1:09:02.000
<v Speaker 1>I always what your mike listening to me like gatest it.

1:09:02.040 --> 1:09:05.519
<v Speaker 4>Out like something else says like in the back he's

1:09:05.560 --> 1:09:08.519
<v Speaker 4>listening like literally here for rel sweat and like He's like, yo,

1:09:09.160 --> 1:09:10.680
<v Speaker 4>you don't believe it's called And I'm like.

1:09:10.720 --> 1:09:12.920
<v Speaker 1>What He's like. I took got a form with Michael

1:09:13.000 --> 1:09:16.120
<v Speaker 1>Jackson's people and they said, if nor gang I wanna beat,

1:09:16.200 --> 1:09:20.280
<v Speaker 1>don't send us to beat. Wow, always bike in the car,

1:09:20.840 --> 1:09:25.200
<v Speaker 1>put a band on. So I'm sorry, I'm sorry.

1:09:25.200 --> 1:09:32.160
<v Speaker 2>I had a flashback Di Angelo or Anthony Hamilton, the Angelo.

1:09:33.439 --> 1:09:35.160
<v Speaker 2>I heard he's coming up with a new project too.

1:09:36.200 --> 1:09:42.200
<v Speaker 3>Man, even if this man never came out with another project. Yeah,

1:09:42.360 --> 1:09:46.519
<v Speaker 3>the Voodoo album was yeah, absolutely Wu Tang or n

1:09:46.640 --> 1:09:50.559
<v Speaker 3>w a Wu tang.

1:09:52.960 --> 1:09:55.400
<v Speaker 1>Teddy Riley or Raphael sad m.

1:09:57.760 --> 1:09:58.439
<v Speaker 3>Teddy Riley.

1:09:59.640 --> 1:10:02.120
<v Speaker 1>It was because of proximity of Virginia. I wouldn't say

1:10:02.120 --> 1:10:06.480
<v Speaker 1>that well, I mean Virginia. Well, I mean and Teddy.

1:10:07.120 --> 1:10:11.240
<v Speaker 3>First of all, just right, so Black Street guy. And

1:10:11.400 --> 1:10:15.559
<v Speaker 3>then if you talk about Pharrell Timbo, they came out

1:10:15.600 --> 1:10:21.160
<v Speaker 3>of there, yeah, I mean and Davante and Jojessy. Literally

1:10:21.560 --> 1:10:26.720
<v Speaker 3>I was studying everything those guys, did you know so?

1:10:27.120 --> 1:10:30.040
<v Speaker 3>And they all said Teddy was the he was the

1:10:30.120 --> 1:10:31.320
<v Speaker 3>godfather basically.

1:10:32.560 --> 1:10:33.960
<v Speaker 4>Now, this is what I don't know where you're gonna

1:10:33.960 --> 1:10:36.920
<v Speaker 4>go with This could go either way. I could beat

1:10:37.000 --> 1:10:38.439
<v Speaker 4>on your answer, but I'm gonna think I'm gonna lose

1:10:38.479 --> 1:10:39.960
<v Speaker 4>because you've been shocking me all day. And give us

1:10:39.960 --> 1:10:43.439
<v Speaker 4>the story if you got one Quincty Jones or doctor dre.

1:10:47.800 --> 1:10:49.360
<v Speaker 1>The R and B is pulling you one way and

1:10:49.400 --> 1:10:50.680
<v Speaker 1>then Pop is pulling you the other.

1:10:54.560 --> 1:10:56.880
<v Speaker 3>Dre Wow did not know.

1:10:56.960 --> 1:10:57.760
<v Speaker 1>I did not expect that.

1:10:59.120 --> 1:11:05.120
<v Speaker 3>No, And the only reason is the in the club

1:11:05.200 --> 1:11:09.479
<v Speaker 3>beat was the beat that that that I basically I

1:11:09.520 --> 1:11:12.800
<v Speaker 3>felt like I modeled my entire career off of just

1:11:12.960 --> 1:11:18.280
<v Speaker 3>the beat itself, because basically, like even right now, I

1:11:18.320 --> 1:11:28.600
<v Speaker 3>could go and basically the simplicity of that and the

1:11:29.120 --> 1:11:33.120
<v Speaker 3>ability even without the lyrics, for me to just actually

1:11:34.080 --> 1:11:37.679
<v Speaker 3>be able to beat box that beat, and how simple

1:11:37.760 --> 1:11:42.160
<v Speaker 3>it was and how it not unbelievable. So when you

1:11:42.400 --> 1:11:46.280
<v Speaker 3>think about the biggest record I ever had, I can

1:11:46.360 --> 1:11:52.760
<v Speaker 3>sing that bing bing bing bing bing bing bink and

1:11:53.080 --> 1:11:55.560
<v Speaker 3>and and if you think about that, how sparse that

1:11:55.800 --> 1:12:01.560
<v Speaker 3>is sonically? I mean, so I mean and also to

1:12:01.680 --> 1:12:09.240
<v Speaker 3>be honest, Quincy just seems like worlds apart, even for

1:12:09.400 --> 1:12:11.439
<v Speaker 3>me musically, in terms of what.

1:12:13.000 --> 1:12:17.280
<v Speaker 1>As a producer, like planet or just historically, how are

1:12:17.320 --> 1:12:18.280
<v Speaker 1>you seeing worlds apart?

1:12:18.680 --> 1:12:21.800
<v Speaker 3>Well, I'm saying like if somebody came to me and say, Yo,

1:12:22.920 --> 1:12:27.960
<v Speaker 3>here's a forty piece big band orchestra and arrange something

1:12:28.040 --> 1:12:32.400
<v Speaker 3>for Frank Sinatra, Quincy Jones closed his eyes and conducted,

1:12:33.080 --> 1:12:36.439
<v Speaker 3>you know what I'm saying. So I don't even put

1:12:36.520 --> 1:12:40.120
<v Speaker 3>my like, you know, Steve Prince, you know, I don't

1:12:40.120 --> 1:12:42.880
<v Speaker 3>even put myself in that, you know. But when we

1:12:43.240 --> 1:12:46.000
<v Speaker 3>when I think about the reason why I say Dre is,

1:12:46.080 --> 1:12:50.200
<v Speaker 3>I feel like, Okay, I'm not. I wasn't necessarily musically trained.

1:12:50.200 --> 1:12:52.880
<v Speaker 3>I don't know if Dre was musically trained, but he

1:12:53.160 --> 1:12:58.280
<v Speaker 3>had there was something first. So that's to be able

1:12:58.320 --> 1:13:03.720
<v Speaker 3>to recognize and be that sort of sonic architect, you

1:13:03.760 --> 1:13:04.160
<v Speaker 3>know what I mean.

1:13:04.800 --> 1:13:08.519
<v Speaker 1>So that's you know, the next three Mary J. Blise

1:13:08.800 --> 1:13:22.360
<v Speaker 1>or Eric a bad both, thank you? Yeah, light work both,

1:13:22.400 --> 1:13:30.599
<v Speaker 1>booth booth both either hit make up or hit boy. Yeah,

1:13:32.800 --> 1:13:34.719
<v Speaker 1>don't look at me neither. I don't.

1:13:34.880 --> 1:13:38.840
<v Speaker 3>I don't. No stories are either one no no stories,

1:13:38.920 --> 1:13:41.720
<v Speaker 3>and remember what the story we're gonna go on this

1:13:41.840 --> 1:13:44.240
<v Speaker 3>forse with stories. That's that.

1:13:46.840 --> 1:13:47.519
<v Speaker 1>Just make that clear.

1:13:48.520 --> 1:13:52.360
<v Speaker 3>That's your no stories analog or did you.

1:13:52.400 --> 1:13:54.880
<v Speaker 1>You took your shop? Bro Oh, I've been took the shop. Okay,

1:13:55.040 --> 1:13:57.439
<v Speaker 1>I got another one analog analog and me too.

1:13:57.520 --> 1:14:00.840
<v Speaker 4>I'm with you on that, and then you can go

1:14:00.880 --> 1:14:06.799
<v Speaker 4>to go to the next ones thriller or bad thrillers.

1:14:06.840 --> 1:14:08.599
<v Speaker 1>Tell you it was the thriller, type of dude thriller

1:14:10.240 --> 1:14:12.960
<v Speaker 1>that I don't know. I just feel like he had

1:14:13.040 --> 1:14:16.640
<v Speaker 1>the jacket at one point, gloves or coming boss like that,

1:14:16.920 --> 1:14:19.880
<v Speaker 1>like in a good way. A lot of us had

1:14:19.920 --> 1:14:23.240
<v Speaker 1>that Michael Jackson glove stop righting, yeah, looking around people,

1:14:23.280 --> 1:14:26.040
<v Speaker 1>not even gonna make eye contact right now. They had

1:14:26.360 --> 1:14:31.560
<v Speaker 1>had the jacket too, had all right, Whitney, Okay, you go,

1:14:31.960 --> 1:14:39.840
<v Speaker 1>you start Whitney or ritha Whitney, d J Quicker the Riza,

1:14:41.040 --> 1:14:41.639
<v Speaker 1>Mm hmm.

1:14:45.680 --> 1:14:45.920
<v Speaker 3>Neither.

1:14:47.400 --> 1:14:57.120
<v Speaker 1>You're neither. Yeah, I'm not used to it. The tupocket

1:14:57.200 --> 1:14:57.680
<v Speaker 1>d m X.

1:15:03.400 --> 1:15:03.639
<v Speaker 3>POC.

1:15:04.760 --> 1:15:08.280
<v Speaker 2>You got a story, then this is your criteria. Yes, okay,

1:15:08.720 --> 1:15:11.920
<v Speaker 2>but I obviously he was going before way. But but

1:15:12.880 --> 1:15:15.799
<v Speaker 2>my like I said, we started the whole.

1:15:17.800 --> 1:15:23.280
<v Speaker 3>Cassie project and Rashid literally it was like, yo, I

1:15:23.360 --> 1:15:25.880
<v Speaker 3>don't care who you're listening to, et cetera, et cetera.

1:15:25.960 --> 1:15:30.840
<v Speaker 3>It's all Pac all the way. And also uh poc

1:15:32.080 --> 1:15:35.519
<v Speaker 3>because there was when I I actually was one of

1:15:35.560 --> 1:15:38.439
<v Speaker 3>those kids that went to a band camp and I

1:15:38.640 --> 1:15:41.800
<v Speaker 3>you know, I had camp. I went to a band camp,

1:15:46.280 --> 1:15:49.519
<v Speaker 3>so so you know, I had one of those you know,

1:15:49.880 --> 1:15:55.000
<v Speaker 3>one of those super early adolescent you know crushes, and

1:15:56.160 --> 1:15:59.479
<v Speaker 3>she she basically, you know, I wanted to make records,

1:16:00.080 --> 1:16:02.559
<v Speaker 3>you know, write songs. And she was like, oh, well,

1:16:02.560 --> 1:16:04.560
<v Speaker 3>you know, I'm doing this song for Mother's Day and

1:16:04.640 --> 1:16:07.840
<v Speaker 3>she she had the Dear Mama song from from back then. Yeah,

1:16:07.920 --> 1:16:08.559
<v Speaker 3>exactly right.

1:16:08.680 --> 1:16:24.760
<v Speaker 4>Cool Isaac Hayes or Curtis Mayfield, mhm, neither. Okay, she

1:16:24.960 --> 1:16:28.640
<v Speaker 4>knows you better go down. Okay, I know where you're

1:16:28.640 --> 1:16:30.280
<v Speaker 4>gonna pick on this one. At least let me take

1:16:30.280 --> 1:16:30.519
<v Speaker 4>the shot.

1:16:31.280 --> 1:16:34.720
<v Speaker 1>I say he's picking the second he's been saying. I

1:16:34.840 --> 1:16:39.919
<v Speaker 1>been saying like James James Brown, James Brown.

1:16:39.760 --> 1:16:44.960
<v Speaker 4>Or Jimmy Hendrix Sun like Jimmy Hendrick and Bob Marley

1:16:45.080 --> 1:16:50.639
<v Speaker 4>is like your your thing, but James Brown both both

1:16:50.800 --> 1:16:53.880
<v Speaker 4>both because you're a fan of Jimmy Hendrick and mar Yeah,

1:16:53.920 --> 1:16:56.759
<v Speaker 4>like that's that's yeah, but but for different yeah different

1:16:56.960 --> 1:16:57.759
<v Speaker 4>and James Brown.

1:16:57.880 --> 1:16:59.920
<v Speaker 3>Yeah, James Brown, James Brown.

1:17:00.160 --> 1:17:01.400
<v Speaker 1>He came up to me and said, keep saying playing

1:17:01.400 --> 1:17:02.960
<v Speaker 1>my ship ship Okay.

1:17:04.600 --> 1:17:06.840
<v Speaker 3>I mean, if I look at the Dodging Girl video,

1:17:07.280 --> 1:17:09.880
<v Speaker 3>that's that's a that's a James Brown. That's actually a

1:17:09.960 --> 1:17:13.120
<v Speaker 3>James Brown reference. You know where, because in that video

1:17:13.240 --> 1:17:16.040
<v Speaker 3>I'm wearing the tuxedo. I come down to join. We

1:17:16.160 --> 1:17:19.679
<v Speaker 3>got the band playing. That's that's the actual James Brown reference.

1:17:20.080 --> 1:17:22.400
<v Speaker 1>Everybody took this shot. Oh I took my shot already,

1:17:25.280 --> 1:17:30.120
<v Speaker 1>this one. Thank you. So I'm gonna ask you this,

1:17:30.280 --> 1:17:33.560
<v Speaker 1>but then I'm I'm gonna ask you in exceparately a

1:17:33.600 --> 1:17:36.080
<v Speaker 1>different way. Major or independent?

1:17:38.360 --> 1:17:41.480
<v Speaker 3>Major independent? Independent?

1:17:42.560 --> 1:17:45.760
<v Speaker 4>Okay, your first two albums was on Motown. Correct, Yes,

1:17:48.439 --> 1:17:49.920
<v Speaker 4>this is this is This is me being a straight

1:17:50.000 --> 1:17:53.880
<v Speaker 4>spoiled It was hard for me to go from a

1:17:53.960 --> 1:17:59.200
<v Speaker 4>major to independent because I like the four Seasons. I like,

1:17:59.800 --> 1:18:05.680
<v Speaker 4>you know, sether sist And when I went from major independent,

1:18:05.920 --> 1:18:07.599
<v Speaker 4>I had to down grade. I don't know if that's

1:18:07.640 --> 1:18:08.400
<v Speaker 4>the right world, but.

1:18:10.439 --> 1:18:13.120
<v Speaker 1>It is. Damn yeah, but I had to down grade.

1:18:13.600 --> 1:18:16.640
<v Speaker 3>It was yeah, yeah, like it was. I had to

1:18:16.680 --> 1:18:20.040
<v Speaker 3>go back to the sheriff team. But it was completely

1:18:20.120 --> 1:18:23.800
<v Speaker 3>different from me I had. Like I wasn't a multi

1:18:23.880 --> 1:18:27.040
<v Speaker 3>platinum like I had. There was a lot of respect

1:18:27.320 --> 1:18:31.280
<v Speaker 3>for the musicianship, but it wasn't like our multi platinum

1:18:31.400 --> 1:18:35.479
<v Speaker 3>Billboard number one hits and you know, records and clubs

1:18:35.560 --> 1:18:38.200
<v Speaker 3>and the hottest et cetera, et cetera. But it looked

1:18:38.240 --> 1:18:41.840
<v Speaker 3>like that to us at least it maybe maybe maybe

1:18:41.920 --> 1:18:45.120
<v Speaker 3>maybe it looked like that. But I mean, to be frank,

1:18:45.400 --> 1:18:47.760
<v Speaker 3>we sold one hundred and eighty thousand records the first

1:18:48.120 --> 1:18:51.160
<v Speaker 3>town and sixty thousand on the second. Now, the second

1:18:51.200 --> 1:18:53.639
<v Speaker 3>one we got nominated for a Grammy. But I mean

1:18:53.720 --> 1:18:56.720
<v Speaker 3>that's a total of I mean that's we didn't we

1:18:56.760 --> 1:19:00.120
<v Speaker 3>didn't even you know, and still the era where you

1:19:00.200 --> 1:19:02.519
<v Speaker 3>had to sold like crazy amount of records.

1:19:02.600 --> 1:19:02.760
<v Speaker 1>Yeah.

1:19:03.600 --> 1:19:06.599
<v Speaker 4>Literally, I heard you say this before, but you literally

1:19:06.680 --> 1:19:09.960
<v Speaker 4>made more money for your independent albums than you did now.

1:19:09.920 --> 1:19:14.120
<v Speaker 3>Is that entirety? How about the tours? Yeah, but that's

1:19:14.160 --> 1:19:16.479
<v Speaker 3>what I'm saying. I didn't even tour off of those albums.

1:19:17.479 --> 1:19:18.840
<v Speaker 1>You know what I'm saying and what you're saying.

1:19:19.000 --> 1:19:22.160
<v Speaker 3>So like once we went independent, then I understood, like, Okay,

1:19:22.240 --> 1:19:24.479
<v Speaker 3>this is how we're going to really get to the money,

1:19:24.880 --> 1:19:28.680
<v Speaker 3>because that's I think. What's so it's very opaque when

1:19:28.680 --> 1:19:31.479
<v Speaker 3>you're a major label. You're at the major label, things

1:19:31.560 --> 1:19:35.040
<v Speaker 3>are paid for, studios paid for, advance is paid for,

1:19:35.360 --> 1:19:38.080
<v Speaker 3>travel is paid for, et cetera. But then once the

1:19:38.200 --> 1:19:40.880
<v Speaker 3>sales come in, unless you reach a certain amount, you

1:19:41.040 --> 1:19:43.960
<v Speaker 3>gotta wait till your next album budget opens up before

1:19:44.000 --> 1:19:44.800
<v Speaker 3>you get paid again.

1:19:44.840 --> 1:19:47.720
<v Speaker 1>It's a bank yeah, age first deal or something like

1:19:47.880 --> 1:19:48.360
<v Speaker 1>something like that.

1:19:48.800 --> 1:19:50.479
<v Speaker 3>And that's what I'm saying. It's just like you know,

1:19:51.720 --> 1:19:54.760
<v Speaker 3>for me, I don't like that opacity. I want to

1:19:54.920 --> 1:20:00.200
<v Speaker 3>have full trans that again, yes I want yeah, so

1:20:00.200 --> 1:20:05.400
<v Speaker 3>old paid. That means contret you know you want. I

1:20:05.520 --> 1:20:09.960
<v Speaker 3>want full transparency, right, And so that was quote unquote

1:20:10.040 --> 1:20:12.599
<v Speaker 3>none of my business. You know how much did they make?

1:20:12.840 --> 1:20:13.000
<v Speaker 1>You know?

1:20:13.600 --> 1:20:15.439
<v Speaker 3>And so that's why I really wanted to go independent

1:20:15.479 --> 1:20:18.040
<v Speaker 3>because I was like, Yo, if we sold one hundred

1:20:18.320 --> 1:20:21.240
<v Speaker 3>eighty thousand records the first time, how did I only

1:20:21.400 --> 1:20:24.160
<v Speaker 3>sell We're in the information age, how do I only

1:20:24.200 --> 1:20:27.719
<v Speaker 3>sell sixty thousand the second time? We should just email

1:20:27.760 --> 1:20:29.040
<v Speaker 3>everybody the first.

1:20:28.960 --> 1:20:31.439
<v Speaker 4>US sales because they could have did that. And like

1:20:31.479 --> 1:20:33.280
<v Speaker 4>you said, they didn't give you the information. So maybe

1:20:34.040 --> 1:20:36.800
<v Speaker 4>you sold because we were saying the records everywhere, so

1:20:37.080 --> 1:20:38.080
<v Speaker 4>we had maybe.

1:20:39.320 --> 1:20:43.080
<v Speaker 3>I truly believe, man, I think that the records were

1:20:43.439 --> 1:20:47.559
<v Speaker 3>favorites amongst artists. So if artists were sending round, yo,

1:20:47.640 --> 1:20:50.640
<v Speaker 3>you heard Ryan's join, et cetera, they were favorites. But

1:20:50.840 --> 1:20:53.000
<v Speaker 3>when I went to Germany, I was not on the radio.

1:20:53.080 --> 1:20:56.280
<v Speaker 3>In Germany, everything was on little mixtapes. People were spending

1:20:56.320 --> 1:20:59.559
<v Speaker 3>it in clubs, et cetera. But there was that real

1:20:59.680 --> 1:21:02.439
<v Speaker 3>ground swell of people that's like, yo, I like this music.

1:21:02.760 --> 1:21:02.920
<v Speaker 4>You know.

1:21:03.960 --> 1:21:08.720
<v Speaker 1>I remember me asking for like account and things like that,

1:21:09.160 --> 1:21:11.040
<v Speaker 1>and they're telling me that. The recordats saying, oh yeah,

1:21:11.080 --> 1:21:13.880
<v Speaker 1>we spent five hundred grand in Japan and we spent

1:21:13.920 --> 1:21:17.439
<v Speaker 1>two hundred and fifty thousand of Germany and we've been

1:21:17.720 --> 1:21:21.679
<v Speaker 1>we spent this in only in duself my favorite player.

1:21:24.800 --> 1:21:27.040
<v Speaker 1>I'm gonna have Burg Frankfoot, all that, you know, Berlin

1:21:27.160 --> 1:21:27.479
<v Speaker 1>and all that.

1:21:27.560 --> 1:21:27.720
<v Speaker 2>You know.

1:21:27.880 --> 1:21:29.840
<v Speaker 1>I've been right some time. But what I'm trying to

1:21:29.880 --> 1:21:32.719
<v Speaker 1>say is when they did that to me, I couldn't

1:21:33.160 --> 1:21:34.560
<v Speaker 1>like it was I don't know. I don't want to

1:21:34.560 --> 1:21:36.880
<v Speaker 1>say it wasn't ordered in back then. I just didn't

1:21:36.920 --> 1:21:38.800
<v Speaker 1>know about it. There was no way for me to

1:21:39.040 --> 1:21:41.640
<v Speaker 1>There was no Instagram, so they said they had a

1:21:41.760 --> 1:21:44.200
<v Speaker 1>poster of me in Japan. I had to just tell you,

1:21:44.400 --> 1:21:47.200
<v Speaker 1>you know now that they were scamming everybody that way

1:21:47.800 --> 1:21:51.040
<v Speaker 1>for real. Yes, the marketing budgets they were, they were

1:21:51.160 --> 1:21:54.720
<v Speaker 1>ciphoning money like I got cal This is why, this

1:21:54.800 --> 1:21:56.120
<v Speaker 1>is why, this is why.

1:21:56.000 --> 1:21:57.720
<v Speaker 2>You love the majors because the era that you were

1:21:57.760 --> 1:22:00.000
<v Speaker 2>in was when the record labels were flushed with cats,

1:22:00.560 --> 1:22:01.800
<v Speaker 2>so they didn't make you pay back.

1:22:01.840 --> 1:22:03.200
<v Speaker 1>They would be like, cool, they will let you off.

1:22:03.200 --> 1:22:04.519
<v Speaker 3>Your cousin's so flush with cash.

1:22:04.520 --> 1:22:07.880
<v Speaker 1>Still, let's not It was crazier back then. That's the

1:22:07.960 --> 1:22:11.439
<v Speaker 1>record of off of CDs. I love Mark back there.

1:22:12.240 --> 1:22:14.599
<v Speaker 1>I love this isn't argue all the time because he's

1:22:14.600 --> 1:22:18.640
<v Speaker 1>a super independent guy, which I just think that independent.

1:22:18.680 --> 1:22:20.639
<v Speaker 2>If you want to go to major, be independent first

1:22:20.800 --> 1:22:22.760
<v Speaker 2>so you can leverage and have a better deal.

1:22:22.800 --> 1:22:25.000
<v Speaker 1>Oh no, with the machine, I.

1:22:25.040 --> 1:22:28.320
<v Speaker 4>Feel the opposite, And you can tell me. I feel

1:22:28.360 --> 1:22:30.040
<v Speaker 4>like you should be go major first.

1:22:30.360 --> 1:22:32.599
<v Speaker 1>Let them spend that budget on you, yescause they can't

1:22:32.640 --> 1:22:34.760
<v Speaker 1>never take back your friends. It's not like that now.

1:22:35.200 --> 1:22:37.960
<v Speaker 1>In his era was now they're accounting for every penny.

1:22:38.040 --> 1:22:43.280
<v Speaker 1>I'm not a dinosaur man. Yeah, yeah, ago, in the

1:22:43.439 --> 1:22:45.320
<v Speaker 1>terms of the record business, it was. Yeah.

1:22:45.680 --> 1:22:49.280
<v Speaker 3>What I'm saying though, is I agree if somebody else

1:22:49.439 --> 1:22:52.200
<v Speaker 3>is going to spend the money to make you famous,

1:22:52.880 --> 1:22:55.160
<v Speaker 3>and then you can actually leverage that and make sure

1:22:55.200 --> 1:22:56.679
<v Speaker 3>you do it the right way and you can.

1:22:56.640 --> 1:22:59.479
<v Speaker 2>Come out whole. But now a lot of these artists

1:22:59.520 --> 1:23:02.800
<v Speaker 2>aren't coming out whole. They're stuck in that now. And

1:23:02.920 --> 1:23:06.880
<v Speaker 2>these deals, you mean there was so they kissed the money.

1:23:07.120 --> 1:23:10.680
<v Speaker 2>They haven't recouped. Someone who stuck with the record then

1:23:10.720 --> 1:23:12.800
<v Speaker 2>you could not recoup. And they were doing well. The

1:23:12.880 --> 1:23:13.479
<v Speaker 2>labels they.

1:23:13.360 --> 1:23:15.760
<v Speaker 1>Could have had liked you as an artist, We're like cool, yeah,

1:23:15.840 --> 1:23:17.600
<v Speaker 1>no problem, and we'll let you out your deal. Let

1:23:17.720 --> 1:23:19.559
<v Speaker 1>this person buy you out your like they were making

1:23:19.640 --> 1:23:20.680
<v Speaker 1>deals left and right.

1:23:20.880 --> 1:23:24.639
<v Speaker 4>I don't think as Norrie, I never recouped. I did

1:23:25.160 --> 1:23:27.320
<v Speaker 4>as Norri, I spent so much money. I mean, like

1:23:28.680 --> 1:23:29.920
<v Speaker 4>I wanted to Norri signs.

1:23:29.920 --> 1:23:32.160
<v Speaker 2>Today he's signing a three sixty deal where the name

1:23:32.280 --> 1:23:35.320
<v Speaker 2>Noriego or Norri is violent label.

1:23:35.680 --> 1:23:38.000
<v Speaker 1>And when you don't recoup, you can't use that name.

1:23:38.040 --> 1:23:42.479
<v Speaker 2>You better go on as Sir Francis Junior ncut there,

1:23:43.000 --> 1:23:49.320
<v Speaker 2>make a little buddy time. They got spooky are crumbling

1:23:49.560 --> 1:23:51.439
<v Speaker 2>as we see them right now. I think the tech

1:23:51.479 --> 1:23:52.880
<v Speaker 2>companies are the new record labels.

1:23:53.200 --> 1:23:54.400
<v Speaker 1>They're his.

1:23:54.680 --> 1:23:57.639
<v Speaker 4>I think your Idea period is a new record label

1:23:57.800 --> 1:23:58.280
<v Speaker 4>for those two.

1:23:58.439 --> 1:24:01.640
<v Speaker 1>I'm talking about the bad guys. When I say imagine,

1:24:01.680 --> 1:24:06.680
<v Speaker 1>now imagine, we take you your concept concept right and

1:24:06.840 --> 1:24:09.760
<v Speaker 1>now you showing people you listen, because even when you

1:24:09.840 --> 1:24:11.839
<v Speaker 1>was dropping independent, it looked like you was apasior.

1:24:12.120 --> 1:24:17.320
<v Speaker 3>Oh because we I mean we were, we were moving

1:24:17.400 --> 1:24:20.040
<v Speaker 3>that way. You know what I'm saying, which is but

1:24:20.200 --> 1:24:23.599
<v Speaker 3>that's the other piece of it is it requires also

1:24:24.120 --> 1:24:28.439
<v Speaker 3>the financial infrastructure because otherwise, like if you can make

1:24:28.680 --> 1:24:32.439
<v Speaker 3>one hundred grand, pay four thousand dollars a month forever,

1:24:33.040 --> 1:24:35.439
<v Speaker 3>then that means you can make a million dollars, pay

1:24:35.560 --> 1:24:39.920
<v Speaker 3>forty thousand dollars a month whatever. Right, So that's really

1:24:40.200 --> 1:24:45.160
<v Speaker 3>Once you have both the business infrastructure and the financial infrastructure,

1:24:45.640 --> 1:24:48.679
<v Speaker 3>then it becomes an infinite loop. And that infinite loop

1:24:48.800 --> 1:24:51.800
<v Speaker 3>is really what that's really what an artist needs to

1:24:51.880 --> 1:24:54.519
<v Speaker 3>be able to say, like, you know what, I want

1:24:54.560 --> 1:24:58.040
<v Speaker 3>to go record my next album and in France somewhere

1:24:58.200 --> 1:24:59.519
<v Speaker 3>you know, like the Rolling Stones City.

1:25:00.160 --> 1:25:03.920
<v Speaker 1>Yes, right, so you know what I think?

1:25:06.000 --> 1:25:07.880
<v Speaker 4>I think you being as smart as you are, right,

1:25:09.200 --> 1:25:11.599
<v Speaker 4>you having this early idea that's fucking genius.

1:25:11.720 --> 1:25:14.120
<v Speaker 1>We all know. We all know it's genius, and we all.

1:25:14.040 --> 1:25:18.000
<v Speaker 4>Know if it works, when it works, how artist the

1:25:18.160 --> 1:25:23.160
<v Speaker 4>artist can benefit off of this? Right now, radio is

1:25:23.160 --> 1:25:26.760
<v Speaker 4>still important, right, I told this the fact Joe the

1:25:26.840 --> 1:25:28.040
<v Speaker 4>other day, I was like, Yo, if I was to

1:25:28.080 --> 1:25:29.519
<v Speaker 4>ever drop a record again.

1:25:29.600 --> 1:25:34.360
<v Speaker 1>You're gonna work by radio like him, Like, I don't

1:25:34.400 --> 1:25:35.680
<v Speaker 1>want you to hire somebody there.

1:25:36.280 --> 1:25:40.080
<v Speaker 4>You you know, you know every PD he's put in

1:25:40.160 --> 1:25:43.360
<v Speaker 4>twenty seven to more years he's been in that work.

1:25:43.560 --> 1:25:46.519
<v Speaker 1>But Joe has to fight. He did it. I feel

1:25:46.560 --> 1:25:50.360
<v Speaker 1>like that's the future, Like when the concept that you

1:25:50.520 --> 1:25:53.840
<v Speaker 1>have for artists working for other artists and artists are

1:25:53.840 --> 1:25:57.000
<v Speaker 1>saying I always love Violator for that Violator was like

1:25:57.160 --> 1:26:00.479
<v Speaker 1>artists managing artist. Chris Lighty was like an artist. Yeah,

1:26:00.840 --> 1:26:03.000
<v Speaker 1>And that's why I think this is going.

1:26:03.400 --> 1:26:06.920
<v Speaker 4>Like I know it's sounding so minute, but I feel

1:26:06.960 --> 1:26:09.799
<v Speaker 4>like fat Joe will be running ahead of a radio apartment.

1:26:09.800 --> 1:26:12.080
<v Speaker 4>See how he just dropped the record just now, and

1:26:12.160 --> 1:26:16.160
<v Speaker 4>it's just everywhere everywhere, not because he's my friend, she

1:26:16.280 --> 1:26:19.719
<v Speaker 4>was just everywhere, and I'm like, he knows what he's doing. Eventually,

1:26:20.840 --> 1:26:23.120
<v Speaker 4>we're going to hire ourselves to do.

1:26:24.000 --> 1:26:26.280
<v Speaker 1>To do, to work on your platform. You think it's

1:26:26.320 --> 1:26:28.160
<v Speaker 1>gonna go that way, let me speak to his.

1:26:28.920 --> 1:26:31.320
<v Speaker 3>I would like to see that. We don't. What I

1:26:31.479 --> 1:26:35.479
<v Speaker 3>will say though, is just as you said, there will

1:26:35.600 --> 1:26:40.040
<v Speaker 3>be other iterations of platforms for folks to actually communicate

1:26:40.439 --> 1:26:44.120
<v Speaker 3>with their fans. I think the money piece is more

1:26:44.200 --> 1:26:48.200
<v Speaker 3>of an issue because the money piece is what people,

1:26:48.400 --> 1:26:50.679
<v Speaker 3>even like you said when we started this conversation, said,

1:26:50.720 --> 1:26:53.000
<v Speaker 3>I didn't know there was something that could do that, right,

1:26:53.400 --> 1:26:57.000
<v Speaker 3>And so I feel as though for me, even moving

1:26:57.200 --> 1:27:01.120
<v Speaker 3>from music to technology is because I felt like I

1:27:01.200 --> 1:27:05.240
<v Speaker 3>could serve a wider transh of the population.

1:27:08.040 --> 1:27:12.519
<v Speaker 2>Just go right.

1:27:13.120 --> 1:27:18.120
<v Speaker 3>So I think the spread, I think now you're right,

1:27:18.800 --> 1:27:24.240
<v Speaker 3>But the ability for money management from the concept of

1:27:24.400 --> 1:27:27.160
<v Speaker 3>what artists really like, because we, like you said, we

1:27:27.479 --> 1:27:31.000
<v Speaker 3>like the four Seasons, we like the you know, if

1:27:31.040 --> 1:27:33.080
<v Speaker 3>we can if we give fly charter, we like the

1:27:33.160 --> 1:27:35.560
<v Speaker 3>fly charter. If we could go vacation, we could go

1:27:35.760 --> 1:27:38.519
<v Speaker 3>on a destination recording. We'd rather do that than the

1:27:38.560 --> 1:27:42.519
<v Speaker 3>bedroom recording. Right, So it's about how do you work

1:27:42.600 --> 1:27:45.840
<v Speaker 3>the finances to be able to deliver that. And that's

1:27:45.960 --> 1:27:48.840
<v Speaker 3>why I think, like you said, when we when we

1:27:48.920 --> 1:27:51.200
<v Speaker 3>were doing independent albums, we still.

1:27:53.040 --> 1:27:55.479
<v Speaker 4>I thought you were still on the major I'm saying,

1:27:55.479 --> 1:27:57.200
<v Speaker 4>like me and him always arguing, and it's like, yo,

1:27:57.240 --> 1:27:58.880
<v Speaker 4>you know what, it's taking the best of both worlds

1:27:58.920 --> 1:27:59.559
<v Speaker 4>and mix it together.

1:28:00.000 --> 1:28:02.160
<v Speaker 1>And I think that's what this is like for us

1:28:02.240 --> 1:28:02.679
<v Speaker 1>to make.

1:28:02.600 --> 1:28:06.439
<v Speaker 4>Independent money, yes, but to look like a major, look

1:28:06.520 --> 1:28:08.560
<v Speaker 4>like a major is back in it, because then you

1:28:08.720 --> 1:28:09.360
<v Speaker 4>lose nothing.

1:28:09.800 --> 1:28:13.120
<v Speaker 1>You actually gain everything. And I believe that this is

1:28:13.160 --> 1:28:15.080
<v Speaker 1>a and to be I believe you struck.

1:28:15.200 --> 1:28:17.479
<v Speaker 2>You struck, to stand struck, to stand on your own

1:28:17.479 --> 1:28:23.800
<v Speaker 2>independently and strike strategic partnerships with whatever major entities. That's

1:28:24.040 --> 1:28:26.280
<v Speaker 2>that's really the goal, because that's where a lot of

1:28:26.320 --> 1:28:28.000
<v Speaker 2>them you can get a lot of financing from.

1:28:29.120 --> 1:28:30.120
<v Speaker 1>Why it started to cut you off.

1:28:30.200 --> 1:28:32.000
<v Speaker 4>Think about it when you're doing it on your own,

1:28:33.439 --> 1:28:35.160
<v Speaker 4>and if you don't show up to the radio station,

1:28:35.320 --> 1:28:37.120
<v Speaker 4>it all gets on you. But now if you have

1:28:37.160 --> 1:28:39.880
<v Speaker 4>somebody who's professional in that position, it's like you don't

1:28:40.040 --> 1:28:42.880
<v Speaker 4>you're still independent, but you got somebody else helping us, saying,

1:28:42.920 --> 1:28:44.759
<v Speaker 4>you know, listen, we got to make it the cosmic

1:28:44.800 --> 1:28:47.680
<v Speaker 4>cab at five pm, he's going to pull our record if.

1:28:47.640 --> 1:28:48.200
<v Speaker 3>We don't do it.

1:28:48.360 --> 1:28:50.720
<v Speaker 4>If you have somebody who has that experience, I think,

1:28:50.800 --> 1:28:52.559
<v Speaker 4>why wouldn't you do that? I think that's the only

1:28:52.640 --> 1:28:56.280
<v Speaker 4>thing that's missing from this beautiful idea. It's like, you

1:28:56.360 --> 1:28:59.120
<v Speaker 4>know what it might be really us running us. When

1:28:59.120 --> 1:29:02.360
<v Speaker 4>I say us, don't mean you raise, I mean the people.

1:29:02.439 --> 1:29:04.880
<v Speaker 4>That's a part of the culture. What I'm saying, it's

1:29:04.920 --> 1:29:06.519
<v Speaker 4>it's important, it's important.

1:29:06.640 --> 1:29:09.759
<v Speaker 1>I think we should make a noise to that. Okay,

1:29:10.640 --> 1:29:16.360
<v Speaker 1>had the moment ahead. Where are we at here? Okay?

1:29:16.479 --> 1:29:18.080
<v Speaker 1>Are they over there snitching on you saying you ain't

1:29:18.160 --> 1:29:24.439
<v Speaker 1>take the shot? Ellmatic or ready to die.

1:29:26.200 --> 1:29:26.479
<v Speaker 3>Both?

1:29:26.800 --> 1:29:28.840
<v Speaker 1>Okay? Yeah, yeah, that's a great answer.

1:29:29.080 --> 1:29:29.640
<v Speaker 4>You need to know this.

1:29:32.520 --> 1:29:35.360
<v Speaker 5>I bet you didn't think he was. He was gonna

1:29:35.360 --> 1:29:41.519
<v Speaker 5>come again with your kid drinker, but now you drinking

1:29:41.600 --> 1:29:44.200
<v Speaker 5>to a drink sa I got.

1:29:46.080 --> 1:29:51.920
<v Speaker 2>On the time Diana Ross or Donna Summers, Diana Ross

1:29:52.840 --> 1:29:53.360
<v Speaker 2>from lew that.

1:29:55.000 --> 1:29:59.040
<v Speaker 1>Missy or Eve? Missy? That was any stories? You're not

1:29:59.080 --> 1:29:59.920
<v Speaker 1>telling us any stories?

1:30:02.320 --> 1:30:07.600
<v Speaker 3>Diana Ross. That's a favorite of my mother's, you know.

1:30:08.120 --> 1:30:13.559
<v Speaker 3>And uh, Missy Elliott, I mean just sort of set

1:30:13.640 --> 1:30:18.439
<v Speaker 3>the standard. And I think I think, really, did.

1:30:18.360 --> 1:30:24.720
<v Speaker 1>You say Diana Ross and Missy No, Diana Ross or.

1:30:24.720 --> 1:30:27.639
<v Speaker 3>Donna Summer and you said Missy or or Eve?

1:30:27.800 --> 1:30:29.920
<v Speaker 1>And so he asked the two questions at one time.

1:30:33.680 --> 1:30:41.360
<v Speaker 3>Right now, Missy? Really, you know, I think the signing

1:30:41.880 --> 1:30:46.559
<v Speaker 3>of Missy out of that camp as well, right at first, right,

1:30:46.840 --> 1:30:50.360
<v Speaker 3>I mean, that whole camp. Honestly was just super ultra

1:30:50.760 --> 1:30:53.680
<v Speaker 3>incredibly ill because that was it was Timbo, it was

1:30:53.840 --> 1:30:57.840
<v Speaker 3>Missy was genuine, it was play.

1:30:58.080 --> 1:31:00.439
<v Speaker 1>But it's like it's like for us to something in

1:31:00.479 --> 1:31:04.120
<v Speaker 1>the water over there. Yeah, you know going on? Yeah, yeah,

1:31:04.160 --> 1:31:09.200
<v Speaker 1>it's crazy. I got next one, all right, Stevie Wonder

1:31:09.240 --> 1:31:13.080
<v Speaker 1>and Marvin Gaye Stevie Wonder. Did I hear that Stevie

1:31:13.120 --> 1:31:14.680
<v Speaker 1>Walker walked to the stage one time?

1:31:15.680 --> 1:31:18.799
<v Speaker 3>Yes, he's confirmed.

1:31:18.840 --> 1:31:22.560
<v Speaker 1>You can see we always get told us we have

1:31:22.880 --> 1:31:26.519
<v Speaker 1>so many stories. I'm seeing a lot of ship. Did

1:31:26.600 --> 1:31:28.479
<v Speaker 1>I hear that story that ye walk to the stage

1:31:28.479 --> 1:31:29.280
<v Speaker 1>together something like that?

1:31:30.000 --> 1:31:32.680
<v Speaker 3>Yeah, okay, I forget where I was performing and it

1:31:32.800 --> 1:31:33.160
<v Speaker 3>was something.

1:31:33.360 --> 1:31:35.400
<v Speaker 1>Yeah, he didn't have a walking stick, let's be real.

1:31:36.439 --> 1:31:37.519
<v Speaker 1>He walked up, was like, what's up?

1:31:37.960 --> 1:31:52.919
<v Speaker 6>Like, like, yeah, I respect that motive or phantom motif

1:31:54.320 --> 1:31:59.599
<v Speaker 6>playing guys you got this arm?

1:31:59.720 --> 1:32:05.800
<v Speaker 1>Yeah right? Or ghosts the race, Well he's he's thinking

1:32:05.840 --> 1:32:07.679
<v Speaker 1>he went cars he put it together.

1:32:08.880 --> 1:32:11.280
<v Speaker 4>That's not what it was, right, you know, I said, right?

1:32:11.439 --> 1:32:20.679
<v Speaker 4>Or ghost Space Ray Kuan or go Space talking about

1:32:21.640 --> 1:32:23.080
<v Speaker 4>I'm glad I think you you saved me for.

1:32:23.160 --> 1:32:28.880
<v Speaker 1>This one one because he actually did a record with me. Wow, Wow,

1:32:30.720 --> 1:32:41.280
<v Speaker 1>Moriah or Lisa Keys both man's so much more life

1:32:43.800 --> 1:32:52.080
<v Speaker 1>music industry or the tech industry. We're both okay, And

1:32:52.160 --> 1:32:54.479
<v Speaker 1>I knew he was gonna say that, Like I said,

1:32:56.560 --> 1:32:58.439
<v Speaker 1>it's not even in there. That's not in there. I

1:32:58.560 --> 1:33:00.800
<v Speaker 1>just made that up and I new it's not.

1:33:02.840 --> 1:33:05.000
<v Speaker 2>In it real quick, okay, because before when I said

1:33:05.000 --> 1:33:08.400
<v Speaker 2>about the tech industry is taking over the music industry,

1:33:08.760 --> 1:33:10.760
<v Speaker 2>what is your take on that, Like how everybody's kind

1:33:10.760 --> 1:33:14.479
<v Speaker 2>of vilifying the Spotify's and all the DSPs.

1:33:13.960 --> 1:33:18.280
<v Speaker 1>Like, what do you think it's necessary? I think they

1:33:18.520 --> 1:33:19.280
<v Speaker 1>necessary evil.

1:33:19.400 --> 1:33:25.520
<v Speaker 3>I believe that there's a symbiotic relationship between the creativity

1:33:25.560 --> 1:33:28.800
<v Speaker 3>and the technology. Is necessary and it will take several

1:33:28.920 --> 1:33:34.360
<v Speaker 3>iterations until it will be perceived as fair. But I believe,

1:33:34.520 --> 1:33:38.000
<v Speaker 3>like you know that there there was no other way

1:33:38.840 --> 1:33:43.960
<v Speaker 3>to go than a Netflix or a Spotify, right. But

1:33:44.040 --> 1:33:46.720
<v Speaker 3>do you like it's all the entire library of all

1:33:46.800 --> 1:33:49.160
<v Speaker 3>recorded music is in my device right now? Well, the

1:33:49.240 --> 1:33:51.800
<v Speaker 3>lever of humanity is yeah, but that but that's what

1:33:51.880 --> 1:33:56.040
<v Speaker 3>I'm saying. So it's it's inevitable, and it's almost like

1:33:56.160 --> 1:33:58.800
<v Speaker 3>how people are they might want to vilify AI, but

1:33:58.960 --> 1:34:01.680
<v Speaker 3>it's inevitable, and so you were just we were just

1:34:01.720 --> 1:34:06.519
<v Speaker 3>talking about motif versus you know, phantom. But when you

1:34:06.600 --> 1:34:10.800
<v Speaker 3>think or STEVIEE Wonder, the guy Ray Kurzweil who made

1:34:10.840 --> 1:34:15.920
<v Speaker 3>the cursewhile synthesizer, he's a you know, a super forward

1:34:15.960 --> 1:34:19.720
<v Speaker 3>thinker on what's called technological singularity where you won't be

1:34:19.760 --> 1:34:23.760
<v Speaker 3>able to tell the difference between a human and a

1:34:24.720 --> 1:34:27.160
<v Speaker 3>and a robot at some point. He believes that at

1:34:27.200 --> 1:34:30.479
<v Speaker 3>some point it's going to converge. And so that's why

1:34:30.600 --> 1:34:33.519
<v Speaker 3>you have a neural link from Eli Musk or whatever

1:34:33.640 --> 1:34:36.160
<v Speaker 3>that he will put a chip and it's like, okay,

1:34:36.280 --> 1:34:41.280
<v Speaker 3>you either assimilate or do you you know, at some

1:34:41.439 --> 1:34:42.800
<v Speaker 3>point there are folks that are going to say, hey,

1:34:42.800 --> 1:34:44.439
<v Speaker 3>I don't want the chip in my child. But then

1:34:44.920 --> 1:34:46.800
<v Speaker 3>does that mean that your child is not going to

1:34:46.880 --> 1:34:50.240
<v Speaker 3>be behind all the other kids that have a chip. Right,

1:34:50.400 --> 1:34:53.240
<v Speaker 3>So at some point there is going to have to

1:34:53.400 --> 1:34:58.680
<v Speaker 3>be some sort of of you know, convergence, and it's

1:34:58.720 --> 1:35:02.080
<v Speaker 3>about us as as a as a race, as a

1:35:02.160 --> 1:35:06.200
<v Speaker 3>species understanding how we do that in the safest way possible.

1:35:06.280 --> 1:35:08.840
<v Speaker 2>But putting your financial cap on, don't you think that

1:35:09.479 --> 1:35:12.400
<v Speaker 2>the conversation should be have because these we're seeing it

1:35:12.560 --> 1:35:13.080
<v Speaker 2>in real time.

1:35:13.160 --> 1:35:16.759
<v Speaker 1>The DSPs are making an incredible amount of money. Spotify

1:35:16.760 --> 1:35:19.240
<v Speaker 1>has got three hundred and sixty five million billions and

1:35:19.240 --> 1:35:20.160
<v Speaker 1>they're making billions.

1:35:20.240 --> 1:35:24.719
<v Speaker 2>I mean, yeah, yeah, off of you know, because obviously

1:35:24.880 --> 1:35:27.240
<v Speaker 2>the model is that now anybody could be an artist

1:35:27.320 --> 1:35:27.880
<v Speaker 2>and feed that.

1:35:28.240 --> 1:35:31.160
<v Speaker 1>Yeah, and you know, and and it generates income.

1:35:31.200 --> 1:35:34.559
<v Speaker 3>But that's exactly what I'm saying. At some point, through

1:35:34.760 --> 1:35:38.280
<v Speaker 3>different iterations, we will get to a relationship that is

1:35:38.360 --> 1:35:42.080
<v Speaker 3>fair and equitable. But in the early stages, he who

1:35:42.240 --> 1:35:48.000
<v Speaker 3>controls the cash flow controls how the actual pie is divided,

1:35:48.240 --> 1:35:50.639
<v Speaker 3>you know what I'm saying. And right now, as as.

1:35:51.880 --> 1:35:54.280
<v Speaker 1>You're optimistic that it will pan out.

1:35:54.200 --> 1:35:56.240
<v Speaker 3>It's inevitable. In my opinion, Like.

1:35:56.280 --> 1:35:58.200
<v Speaker 4>Snoop Dogg, I believe he's the first one that said

1:35:58.400 --> 1:36:00.840
<v Speaker 4>it's unfair these music splits are.

1:36:01.080 --> 1:36:02.880
<v Speaker 1>Yeah, he's the one at that status, but a lot

1:36:02.880 --> 1:36:05.200
<v Speaker 1>of people have been saying that, Yeah, yeah, I believe

1:36:05.200 --> 1:36:06.920
<v Speaker 1>he's the first one I saw, like yeah, yeah, no, no,

1:36:07.000 --> 1:36:09.280
<v Speaker 1>definitely at that status that was willing to step up.

1:36:13.320 --> 1:36:23.680
<v Speaker 3>All right, producing or singing, singing, performing. I mean there's

1:36:23.720 --> 1:36:27.439
<v Speaker 3>really just no Yes, being a producer is awesome, but

1:36:28.640 --> 1:36:32.760
<v Speaker 3>I mean there is no, there is. There is no

1:36:33.320 --> 1:36:37.559
<v Speaker 3>substitute for being on stage in front of I mean

1:36:38.640 --> 1:36:40.439
<v Speaker 3>talk about it. You could be in it, you could

1:36:40.479 --> 1:36:42.960
<v Speaker 3>be in the lab and imagine it as a producer. Yo,

1:36:43.120 --> 1:36:44.760
<v Speaker 3>this is going to be crazy at such and such,

1:36:44.800 --> 1:36:49.400
<v Speaker 3>but when you do that festival stadium you got people

1:36:49.600 --> 1:36:52.880
<v Speaker 3>jumping and singing every word back is no, there is

1:36:53.000 --> 1:36:53.920
<v Speaker 3>no substitute for that.

1:36:54.120 --> 1:36:56.479
<v Speaker 4>I always say an artist that's a producer is the

1:36:56.560 --> 1:37:00.960
<v Speaker 4>most unselfish person on the planet because in order for

1:37:01.040 --> 1:37:06.320
<v Speaker 4>you to make a hit, especially after you know where

1:37:06.320 --> 1:37:09.120
<v Speaker 4>I hit it feels right, that must be feeling like

1:37:09.200 --> 1:37:11.519
<v Speaker 4>giving a like a the way.

1:37:13.200 --> 1:37:15.000
<v Speaker 1>Have you ever given away of record?

1:37:15.040 --> 1:37:17.320
<v Speaker 3>It was like, well that was that first record, that

1:37:17.479 --> 1:37:18.080
<v Speaker 3>was hot Tonight.

1:37:18.280 --> 1:37:20.560
<v Speaker 1>Okay, that was that first d You want to get that?

1:37:20.920 --> 1:37:26.519
<v Speaker 3>No, but you had it? Yeah, we let it go,

1:37:26.800 --> 1:37:27.840
<v Speaker 3>let it wow?

1:37:28.240 --> 1:37:30.080
<v Speaker 1>Okay, all right.

1:37:30.600 --> 1:37:34.280
<v Speaker 2>Lionel Richie or Smokey Robinson, Lionel Richie, you got a

1:37:34.280 --> 1:37:34.880
<v Speaker 2>story with him.

1:37:37.080 --> 1:37:41.519
<v Speaker 3>Well, in my family, they're very religious family, So there

1:37:41.600 --> 1:37:47.360
<v Speaker 3>were only two non religious A tracks in our house,

1:37:47.600 --> 1:37:49.920
<v Speaker 3>and one was Linel Richie and the other one was

1:37:50.000 --> 1:37:50.679
<v Speaker 3>Michael Jackson.

1:37:52.400 --> 1:37:54.800
<v Speaker 1>Everything else was easy like Sunday morning.

1:37:55.200 --> 1:37:56.920
<v Speaker 3>Well, I mean it was no, No, it was the

1:37:57.000 --> 1:37:59.640
<v Speaker 3>one with All Night Long on it.

1:38:00.200 --> 1:38:05.799
<v Speaker 1>Yeah yeah, okay out Cast gk.

1:38:07.640 --> 1:38:08.200
<v Speaker 3>Our Casts.

1:38:09.200 --> 1:38:13.000
<v Speaker 1>It's a twenty fifth anniversary of Outcast the first Yeah,

1:38:14.360 --> 1:38:15.559
<v Speaker 1>I probally like the second album.

1:38:17.320 --> 1:38:22.840
<v Speaker 3>Rick Ross or Meek mill Rose clips or marb deep

1:38:24.200 --> 1:38:31.840
<v Speaker 3>Oh clips just because push your tears on something that

1:38:31.920 --> 1:38:32.160
<v Speaker 3>I like.

1:38:33.320 --> 1:38:33.679
<v Speaker 1>Very happy.

1:38:33.760 --> 1:38:37.120
<v Speaker 2>He just he's just right right now. That's that's his

1:38:37.240 --> 1:38:43.040
<v Speaker 2>fan clips over here. Laurence Hill or Queen Latifa, Lauren Hill.

1:38:43.320 --> 1:38:45.360
<v Speaker 2>I was going to say Lauryn Hill no matter who

1:38:45.400 --> 1:38:45.760
<v Speaker 2>you said.

1:38:45.880 --> 1:38:48.400
<v Speaker 3>Second, and the reason for that is just you know,

1:38:49.160 --> 1:38:52.840
<v Speaker 3>uh two parts of that once again grew up very

1:38:53.600 --> 1:38:57.760
<v Speaker 3>almost sheltered. But yeah, that's all my mother could talk about,

1:38:57.760 --> 1:39:00.160
<v Speaker 3>My mother and father could talk about. No was her

1:39:00.280 --> 1:39:04.559
<v Speaker 3>performance in Sister Yeah, yeah kid, Yeah.

1:39:04.960 --> 1:39:06.439
<v Speaker 1>Do you realize she only has one album?

1:39:07.800 --> 1:39:10.160
<v Speaker 3>That's all you need? That's crazy, that's all you need

1:39:10.360 --> 1:39:12.280
<v Speaker 3>that album?

1:39:12.479 --> 1:39:14.519
<v Speaker 2>When you have that, that's all you need. I mean

1:39:14.560 --> 1:39:17.800
<v Speaker 2>you got to count the Fuji's. Yeah, that is her album.

1:39:18.640 --> 1:39:19.840
<v Speaker 2>We didn't say, but that's.

1:39:19.680 --> 1:39:22.720
<v Speaker 1>Another it's all.

1:39:23.280 --> 1:39:26.880
<v Speaker 3>In my opinion, that's as close but almost as close

1:39:26.960 --> 1:39:31.080
<v Speaker 3>to a perfect album as you can possibly get in

1:39:31.200 --> 1:39:33.360
<v Speaker 3>terms of what in terms of what I like.

1:39:33.800 --> 1:39:35.800
<v Speaker 1>I mean a lot of everybody would agree with you.

1:39:36.000 --> 1:39:41.800
<v Speaker 3>The world, the production, the songs, the emotion. I was

1:39:41.840 --> 1:39:44.360
<v Speaker 3>actually this crazy. I was just watching. I think it

1:39:44.439 --> 1:39:47.040
<v Speaker 3>must must have been like an MTV unplugged or something

1:39:47.120 --> 1:39:50.479
<v Speaker 3>like that. And then she actually because one of my

1:39:50.600 --> 1:39:53.800
<v Speaker 3>favorite records is the X Factor record. But then there's

1:39:53.840 --> 1:39:56.559
<v Speaker 3>a clip on YouTube where she actually is freestyling at

1:39:56.560 --> 1:39:58.400
<v Speaker 3>the end of it and it's all live and it's

1:39:58.479 --> 1:40:00.559
<v Speaker 3>just that whole vibe is just and.

1:40:00.600 --> 1:40:04.240
<v Speaker 1>The fact how Son is out here, Yes, a part

1:40:04.280 --> 1:40:08.759
<v Speaker 1>of the mally extended that that is great. That is greatness.

1:40:09.200 --> 1:40:11.400
<v Speaker 1>Her album is such a positive album too. Yeah.

1:40:12.160 --> 1:40:16.080
<v Speaker 4>Yeah, it's the last one for quick time of sliming.

1:40:16.120 --> 1:40:21.240
<v Speaker 4>We get back into the interview. Loyalty or respect?

1:40:23.560 --> 1:40:24.040
<v Speaker 3>Loyalty?

1:40:25.520 --> 1:40:25.720
<v Speaker 1>Wow?

1:40:27.040 --> 1:40:31.800
<v Speaker 3>Loyalty? Well, I mean, listen, you can be respected by many,

1:40:31.960 --> 1:40:35.640
<v Speaker 3>even by those who don't know you. But to have

1:40:35.880 --> 1:40:39.280
<v Speaker 3>loyalty or to have true betrayal, someone really has to

1:40:39.360 --> 1:40:39.560
<v Speaker 3>know you.

1:40:40.120 --> 1:40:48.920
<v Speaker 1>M that was hard. He's got a flight sing. Okay,

1:40:49.120 --> 1:40:52.640
<v Speaker 1>what times it's flight? Mister Lee? Yoh we got you

1:40:52.760 --> 1:40:57.720
<v Speaker 1>drunk man? Yeah yeah, yeah, don't take my last shot

1:40:57.760 --> 1:40:57.920
<v Speaker 1>with you.

1:41:00.000 --> 1:41:06.439
<v Speaker 4>Okay, Okay, let's talk about the wealth Plan before we

1:41:06.479 --> 1:41:09.000
<v Speaker 4>get about it at what exactly is the wealth Plan?

1:41:09.120 --> 1:41:11.559
<v Speaker 1>They'll be touched on it a little bit earlier, but.

1:41:12.040 --> 1:41:15.599
<v Speaker 3>I feel I feel like we've we've covered it because

1:41:16.200 --> 1:41:20.080
<v Speaker 3>it's it's more of a concept than an actual, you know,

1:41:21.000 --> 1:41:23.360
<v Speaker 3>the wealth Plan. So it's just more of the fact

1:41:23.400 --> 1:41:28.040
<v Speaker 3>that we have a service that we provide, whether it's

1:41:28.120 --> 1:41:32.040
<v Speaker 3>to artists, musicians, but anybody. I have folks that have

1:41:32.120 --> 1:41:35.240
<v Speaker 3>been longtime fans of mine but work at Facebook, work

1:41:35.320 --> 1:41:37.760
<v Speaker 3>at Google, and they're like, Hey, I mean, I'm the

1:41:37.800 --> 1:41:40.439
<v Speaker 3>first person in my family making tech money, and I

1:41:40.520 --> 1:41:43.240
<v Speaker 3>don't want I want to be that different differentiator in

1:41:43.320 --> 1:41:46.960
<v Speaker 3>my family for how our money is going to grow,

1:41:47.240 --> 1:41:49.479
<v Speaker 3>you know. And that's the crazy piece about it is

1:41:49.800 --> 1:41:52.080
<v Speaker 3>you could be really smart in technology, you could be

1:41:52.160 --> 1:41:54.200
<v Speaker 3>really smart in college, you could be really smart in music,

1:41:54.280 --> 1:41:56.559
<v Speaker 3>you can be really smart in business, but you don't

1:41:56.600 --> 1:41:59.599
<v Speaker 3>know anything about investing and how to make the money

1:41:59.680 --> 1:42:02.799
<v Speaker 3>work for you and last forever, and how to actually

1:42:02.880 --> 1:42:07.160
<v Speaker 3>do it in the right ways with tax laws and

1:42:07.240 --> 1:42:09.719
<v Speaker 3>all that kind of stuff that allows you to really

1:42:09.880 --> 1:42:14.160
<v Speaker 3>live how you want to live. And for what we

1:42:14.360 --> 1:42:17.680
<v Speaker 3>do at Wealth Planned, it's kind of twofold one is

1:42:18.200 --> 1:42:20.720
<v Speaker 3>just how to teach people how to invest. But number two,

1:42:21.479 --> 1:42:24.479
<v Speaker 3>what is money unless you can enjoy it with the

1:42:24.560 --> 1:42:28.439
<v Speaker 3>people you love when you're in the best years of

1:42:28.560 --> 1:42:31.040
<v Speaker 3>your life. Because a lot of folks put a huge

1:42:31.760 --> 1:42:36.200
<v Speaker 3>they put a huge emphasis of retirement, etc. And yes,

1:42:36.360 --> 1:42:39.200
<v Speaker 3>you should have a great life in your golden years,

1:42:39.240 --> 1:42:41.599
<v Speaker 3>but you should you should have a great life now

1:42:41.920 --> 1:42:43.720
<v Speaker 3>with the people you love, you know what I'm saying.

1:42:43.800 --> 1:42:46.559
<v Speaker 3>And so if you know how to take a small

1:42:46.640 --> 1:42:49.320
<v Speaker 3>amount of money and make it work for you so

1:42:49.479 --> 1:42:52.920
<v Speaker 3>that you don't feel like I said, and we gave

1:42:53.000 --> 1:42:56.600
<v Speaker 3>that example, if you want to hire your mom that

1:42:56.840 --> 1:42:59.840
<v Speaker 3>in many cases it seems like it would seem like

1:42:59.880 --> 1:43:03.880
<v Speaker 3>a massive financial commitment. But if the money is doing

1:43:03.960 --> 1:43:06.679
<v Speaker 3>it for you, then you can do it and actually

1:43:06.720 --> 1:43:08.200
<v Speaker 3>feel great about it, you know what I'm saying. And

1:43:08.280 --> 1:43:10.880
<v Speaker 3>that's really that's that's really what the wealth plan actually

1:43:10.960 --> 1:43:11.479
<v Speaker 3>is all about.

1:43:11.720 --> 1:43:15.680
<v Speaker 1>That's something I mind about you throughout all this thing

1:43:15.800 --> 1:43:19.519
<v Speaker 1>that everything's going on. It's like, you stay positive, gotta

1:43:19.600 --> 1:43:23.559
<v Speaker 1>be It's not it's not easy. That's not easy, not always.

1:43:23.800 --> 1:43:25.800
<v Speaker 1>I mean, even though you're making it seem like it's easy,

1:43:26.360 --> 1:43:28.040
<v Speaker 1>like and you like I said, do you have music?

1:43:28.160 --> 1:43:30.720
<v Speaker 4>Like like, God bless me for using this term, but

1:43:30.960 --> 1:43:33.240
<v Speaker 4>you you remind me like a male shot day, Like

1:43:33.320 --> 1:43:35.400
<v Speaker 4>you know what I'm saying, Like I can't get a massage,

1:43:35.520 --> 1:43:36.280
<v Speaker 4>listen to your ship?

1:43:36.520 --> 1:43:36.880
<v Speaker 2>Be cool?

1:43:37.240 --> 1:43:42.120
<v Speaker 1>Still be cool? Crazy right now saying like it's music

1:43:42.160 --> 1:43:44.880
<v Speaker 1>that made me feel good, Like I'm not gonna listen

1:43:44.920 --> 1:43:49.960
<v Speaker 1>to I'm listening to some smooth ships. But how do

1:43:50.040 --> 1:43:53.479
<v Speaker 1>you maintain that positivity? Like this ship is? It's crazy

1:43:53.560 --> 1:43:55.200
<v Speaker 1>right now? You can say crazy things.

1:43:55.000 --> 1:43:57.519
<v Speaker 4>About whatever you want to say online and yeah, and

1:43:57.640 --> 1:44:01.400
<v Speaker 4>you're maintaining you're not jumping out there, not commentated.

1:44:00.960 --> 1:44:05.439
<v Speaker 3>On, you know, whatever's happening. And the reason for it

1:44:05.600 --> 1:44:13.720
<v Speaker 3>is because there actually is no better feeling than being

1:44:14.920 --> 1:44:18.760
<v Speaker 3>helpful to someone. And I'm telling you just something as

1:44:18.800 --> 1:44:22.679
<v Speaker 3>simple as you know, if just imagine how you would

1:44:22.720 --> 1:44:25.640
<v Speaker 3>feel if you know, you in line in a Starbucks

1:44:25.720 --> 1:44:27.679
<v Speaker 3>or somebody and somebody says, you know what, I actually

1:44:28.640 --> 1:44:29.240
<v Speaker 3>what do you order?

1:44:29.320 --> 1:44:29.760
<v Speaker 1>And I got you.

1:44:29.920 --> 1:44:32.920
<v Speaker 3>It's something as simple as that. But on the flip side,

1:44:33.720 --> 1:44:36.439
<v Speaker 3>if you're the person who's able to do that, that

1:44:36.640 --> 1:44:41.040
<v Speaker 3>gives you that kind of that kind of positivity that

1:44:41.120 --> 1:44:43.720
<v Speaker 3>you're able to do something for someone. And so I

1:44:43.800 --> 1:44:47.720
<v Speaker 3>think really there's two parts of it. Number one, take

1:44:47.760 --> 1:44:50.240
<v Speaker 3>care of yourself so that you're in a position to

1:44:50.400 --> 1:44:54.960
<v Speaker 3>be helpful enough service to folks. So obviously, if you're

1:44:55.000 --> 1:44:56.479
<v Speaker 3>taking care of yourself, you're gonna feel great.

1:44:56.560 --> 1:44:58.519
<v Speaker 1>Right, It's like the plane mask, right, put on yourself

1:44:58.560 --> 1:44:59.840
<v Speaker 1>first you can help kids.

1:45:00.000 --> 1:45:04.160
<v Speaker 3>And then number two, actually be in that spirit of service,

1:45:04.320 --> 1:45:09.040
<v Speaker 3>because there is no greater reward than knowing that something

1:45:09.080 --> 1:45:13.240
<v Speaker 3>that you've done is actually helpful to someone else. And

1:45:13.320 --> 1:45:15.880
<v Speaker 3>that's that that and and so that's why that's why

1:45:15.880 --> 1:45:19.280
<v Speaker 3>I have the optimism about music and technology. That's why

1:45:19.280 --> 1:45:21.840
<v Speaker 3>I have the optimism with you know, if people are

1:45:21.920 --> 1:45:24.400
<v Speaker 3>not making that much money in music or that much

1:45:24.439 --> 1:45:29.400
<v Speaker 3>money period. I have seen literally, I have seen folks

1:45:29.439 --> 1:45:34.840
<v Speaker 3>who have taken you know, mail carrier, commercial truck driver

1:45:35.760 --> 1:45:39.920
<v Speaker 3>salaries and turned it to millions of dollars. And it's

1:45:40.000 --> 1:45:42.519
<v Speaker 3>because they just need to know. It's middle school math.

1:45:42.920 --> 1:45:45.960
<v Speaker 3>But somebody just got to show thee. Yeah, and they

1:45:46.120 --> 1:45:48.360
<v Speaker 3>have somebody, They got somebody that's going to show them,

1:45:48.520 --> 1:45:50.400
<v Speaker 3>you know. And for me, I had someone to show me.

1:45:50.760 --> 1:45:52.800
<v Speaker 3>So that's really what it's about for me. Now, It's

1:45:52.840 --> 1:45:55.559
<v Speaker 3>that legacy of actually saying and whoever wants to talk

1:45:55.600 --> 1:45:59.240
<v Speaker 3>to me about it text Ryan dot com. Still to

1:45:59.320 --> 1:46:02.600
<v Speaker 3>this day, you leave your number there and it's my

1:46:03.240 --> 1:46:07.280
<v Speaker 3>direct number. And obviously I've got technology to you know,

1:46:07.640 --> 1:46:09.840
<v Speaker 3>make sure that we weed out the bad actors and

1:46:10.200 --> 1:46:12.600
<v Speaker 3>we have you know, safeguards in there. You know what

1:46:12.600 --> 1:46:15.479
<v Speaker 3>I'm saying. But the bottom line is that there is

1:46:15.640 --> 1:46:19.360
<v Speaker 3>no I couldn't be at a better place because I

1:46:20.080 --> 1:46:22.560
<v Speaker 3>see every single day the impact that I'm having, and

1:46:23.160 --> 1:46:27.880
<v Speaker 3>it's it's it's a real commitment to the furtherance of community,

1:46:28.400 --> 1:46:33.320
<v Speaker 3>the furtherance of our culture, the furtherance of just humanity

1:46:33.600 --> 1:46:36.080
<v Speaker 3>in general. I know it sounds either lofty, but that's.

1:46:37.000 --> 1:46:38.720
<v Speaker 2>In the Golden rule, like do want to others that

1:46:38.840 --> 1:46:42.800
<v Speaker 2>you would like to be Yes, exactly, that's a basic thing.

1:46:43.120 --> 1:46:46.400
<v Speaker 1>Yes, everybody should implement. Yes, you know for sure, we

1:46:46.720 --> 1:46:47.320
<v Speaker 1>know you got to go.

1:46:47.479 --> 1:46:52.920
<v Speaker 4>But on this day, Monday, September twenty third, at six

1:46:53.080 --> 1:46:56.120
<v Speaker 4>twenty three, Yeah, do you think that we would be.

1:46:56.160 --> 1:47:02.320
<v Speaker 1>Talking here and Didy being And yeah, no, I did.

1:47:03.040 --> 1:47:07.720
<v Speaker 3>No, absolutely not, absolutely not. And I think really for

1:47:07.840 --> 1:47:12.240
<v Speaker 3>me is because when I first got into the music game,

1:47:12.600 --> 1:47:16.000
<v Speaker 3>we talked about Tommy Montola. It was Tommy and Puff,

1:47:16.120 --> 1:47:20.439
<v Speaker 3>those were my mentors. Puff was on the management side.

1:47:20.560 --> 1:47:23.080
<v Speaker 3>Tommy saw me as an artist. On the publishing side,

1:47:23.240 --> 1:47:26.439
<v Speaker 3>Puff and Gwen Niles they managed me. But I've always

1:47:26.560 --> 1:47:30.720
<v Speaker 3>been in my own insulated. I didn't see any of

1:47:30.880 --> 1:47:33.880
<v Speaker 3>this going on. I literally did not see any of it.

1:47:34.000 --> 1:47:36.720
<v Speaker 3>So all I saw was someone who gave me an opportunity,

1:47:36.960 --> 1:47:39.519
<v Speaker 3>somebody who put me in the room with all the

1:47:39.600 --> 1:47:44.000
<v Speaker 3>biggest artists. My first placement ever was on Beyonce because

1:47:44.680 --> 1:47:49.719
<v Speaker 3>of this connection Britney Spears, you know, doing Danny Kane

1:47:50.240 --> 1:47:53.400
<v Speaker 3>singles for Loon, singles for New Edition. But that's because

1:47:53.920 --> 1:47:57.599
<v Speaker 3>I basically was in my little Ivory tower making stuff,

1:47:58.200 --> 1:48:06.600
<v Speaker 3>sending it and literally, you know, incredible connections and and

1:48:07.120 --> 1:48:11.920
<v Speaker 3>uh and and opportunities were being created from the music.

1:48:12.000 --> 1:48:14.200
<v Speaker 3>So all I needed to do was be in the music.

1:48:14.240 --> 1:48:17.439
<v Speaker 3>But even today, I mean y'all can see, like from

1:48:17.600 --> 1:48:22.320
<v Speaker 3>from even me being in Harvard that young I just

1:48:22.640 --> 1:48:27.120
<v Speaker 3>I never acquired a taste for alcohol, for drugs, for partying,

1:48:27.560 --> 1:48:29.519
<v Speaker 3>and not to say when I got to New York,

1:48:29.560 --> 1:48:31.599
<v Speaker 3>I was And that's actually how I met Cassie, because

1:48:31.600 --> 1:48:33.679
<v Speaker 3>I was like, yo, I'm I'm I'm a big producer.

1:48:33.760 --> 1:48:35.680
<v Speaker 3>Now I'm going to the club whatever, you know what

1:48:35.680 --> 1:48:39.120
<v Speaker 3>I'm saying. But like I just I have never really

1:48:39.479 --> 1:48:42.600
<v Speaker 3>had that as advice. I think I have obsessiveness in

1:48:42.800 --> 1:48:48.360
<v Speaker 3>other pursuits, so I would have never literally never. And also,

1:48:48.439 --> 1:48:50.280
<v Speaker 3>you know, folks have always talked to me and say, hey,

1:48:50.439 --> 1:48:54.640
<v Speaker 3>you know, they've asked me, you know, hey, how do

1:48:54.720 --> 1:48:57.720
<v Speaker 3>you feel you were you heartbroken? You know, puff took

1:48:57.760 --> 1:49:02.280
<v Speaker 3>your girl whatever it was. And like I understand when

1:49:03.080 --> 1:49:06.960
<v Speaker 3>a story or a narrative is not for me, and

1:49:07.400 --> 1:49:10.439
<v Speaker 3>once it was no longer for me, then there were

1:49:10.600 --> 1:49:13.960
<v Speaker 3>other narratives and stories for me to invest my time,

1:49:14.120 --> 1:49:17.920
<v Speaker 3>energy and resources into. So even for all of this

1:49:18.160 --> 1:49:21.920
<v Speaker 3>to yeah, of course you heard, but I never. I

1:49:22.080 --> 1:49:23.880
<v Speaker 3>was just in in my ivory tower the whole time,

1:49:24.240 --> 1:49:25.000
<v Speaker 3>so I would have never.

1:49:25.320 --> 1:49:30.360
<v Speaker 1>I admire your attitude, for sure. I admire your maturity.

1:49:31.479 --> 1:49:35.880
<v Speaker 4>I admire you're holding it down for sure, because you know,

1:49:36.320 --> 1:49:37.679
<v Speaker 4>there could have been a lot of things you could

1:49:37.680 --> 1:49:40.599
<v Speaker 4>have answered that, and you answered that like a grown man.

1:49:40.760 --> 1:49:43.040
<v Speaker 4>You answered like a person that is not petty. And

1:49:43.120 --> 1:49:46.719
<v Speaker 4>I'm very petty, so I could recognize when a person

1:49:46.840 --> 1:49:48.760
<v Speaker 4>is not to take going down that same block that

1:49:48.880 --> 1:49:49.400
<v Speaker 4>I stay on.

1:49:51.160 --> 1:49:53.200
<v Speaker 1>But I respect that, man, I respect that.

1:49:53.320 --> 1:49:53.439
<v Speaker 2>Man.

1:49:53.520 --> 1:49:54.800
<v Speaker 1>Thank you for being here. I know you got to

1:49:54.840 --> 1:49:56.760
<v Speaker 1>catch a flight, take a couple of pictures.

1:49:56.479 --> 1:49:59.599
<v Speaker 4>To get a drop and yeah, yo, man, we really

1:49:59.600 --> 1:50:02.200
<v Speaker 4>wanted to get your flowers. May deserve it, man, you

1:50:02.360 --> 1:50:05.200
<v Speaker 4>deserve it because you leading the way for every artist,

1:50:05.320 --> 1:50:09.680
<v Speaker 4>not just independent artists, major artists. Is who find out

1:50:10.320 --> 1:50:15.320
<v Speaker 4>you know, how much that, how much have they given

1:50:15.400 --> 1:50:20.080
<v Speaker 4>one hundred percent fit for and receiving so little and

1:50:20.200 --> 1:50:22.519
<v Speaker 4>when you know, I had to take me years to

1:50:22.600 --> 1:50:24.920
<v Speaker 4>find out, but you leading the way and me seeing

1:50:25.000 --> 1:50:27.760
<v Speaker 4>you do it in in real time. Yeah, you know,

1:50:27.840 --> 1:50:29.560
<v Speaker 4>I'm seeing I get to witness you do this in

1:50:29.680 --> 1:50:32.080
<v Speaker 4>real time. I get to witness you, you know, your

1:50:32.160 --> 1:50:34.479
<v Speaker 4>shows in real time, say your merch in real time

1:50:34.760 --> 1:50:37.040
<v Speaker 4>and sit back and say, damn man, that's something that

1:50:37.479 --> 1:50:39.120
<v Speaker 4>eventually want to do with Drink Champs. You know, we

1:50:39.160 --> 1:50:43.400
<v Speaker 4>want to drop a compilation album and I just feel

1:50:43.439 --> 1:50:45.519
<v Speaker 4>like everyone should should pay attention to your story.

1:50:45.640 --> 1:50:47.040
<v Speaker 1>Let's go and we got your back.

1:50:52.520 --> 1:50:55.920
<v Speaker 2>Drink Champs is a Drink Champs LLC production hosts and

1:50:56.040 --> 1:50:59.240
<v Speaker 2>executive producers n O r E and DJ E f

1:50:59.400 --> 1:51:04.760
<v Speaker 2>N listen to drink Champs on Apple Podcast, Amazon Music, Spotify,

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<v Speaker 2>or wherever you get your podcasts. Thanks for joining us

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<v Speaker 2>for another episode of Drink Champs, hosted by Yours truly,

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<v Speaker 2>dj e FN and n O r E. Please make

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<v Speaker 2>at Noriega on Twitter, mine is at Who's Crazy on

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<v Speaker 2>ig at dj e FN on Twitter, and most importantly,

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<v Speaker 2>stay up to date with the latest releases, news and

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<v Speaker 2>merch by going to drink champs dot com