1 00:00:00,240 --> 00:00:03,920 Speaker 1: So my mother always said, I love this one. She's 2 00:00:03,960 --> 00:00:08,640 Speaker 1: like Melody, Money talks and wealth whispers. 3 00:00:09,560 --> 00:00:12,240 Speaker 2: Hey everybody, I'm TD Jason. I want to welcome you 4 00:00:12,360 --> 00:00:17,480 Speaker 2: to the Next Chapter podcast, And boy is this seduci. 5 00:00:18,160 --> 00:00:21,160 Speaker 2: I have a guest. If you don't know, you need 6 00:00:21,200 --> 00:00:24,520 Speaker 2: to know. Her name is Melody Opson and she is 7 00:00:24,560 --> 00:00:28,480 Speaker 2: in a class all by herself. She is the co 8 00:00:28,640 --> 00:00:34,160 Speaker 2: CEO and president of Aerial Investments. She's a passionate advocate 9 00:00:34,280 --> 00:00:39,479 Speaker 2: for financial literacy, diversity, and opportunity. In this episode, we 10 00:00:39,560 --> 00:00:43,320 Speaker 2: talk about how she manages her demanding schedule with grace, 11 00:00:43,600 --> 00:00:46,199 Speaker 2: how to ask for help the right way, and why 12 00:00:46,320 --> 00:00:51,360 Speaker 2: sticking together as a community matters more now than ever before. 13 00:00:51,680 --> 00:00:56,160 Speaker 2: We dive into her perspective on today's stock market and 14 00:00:56,200 --> 00:01:01,160 Speaker 2: the quiet power of not flaunting your finance, but letting 15 00:01:01,400 --> 00:01:13,240 Speaker 2: your purpose speak for itself. Now that the houses chapter one. 16 00:01:14,080 --> 00:01:19,240 Speaker 2: Managing schedule, I don't know where to begin. I gotta 17 00:01:19,319 --> 00:01:24,119 Speaker 2: start by telling to myself. So I called you and 18 00:01:24,600 --> 00:01:27,279 Speaker 2: had my office set up with your office a zoom 19 00:01:28,040 --> 00:01:31,080 Speaker 2: to ask you personally, because I figured it might be 20 00:01:31,120 --> 00:01:33,640 Speaker 2: a little bit harder than say no if we were 21 00:01:33,680 --> 00:01:36,760 Speaker 2: looking out of eye and you said yes so quick 22 00:01:36,920 --> 00:01:40,360 Speaker 2: that I was speechless. And I have to tell you 23 00:01:40,600 --> 00:01:43,480 Speaker 2: she did. She didn't give me no red tape, she 24 00:01:43,520 --> 00:01:46,520 Speaker 2: didn't send me to no fake numbers, she didn't give 25 00:01:46,520 --> 00:01:49,560 Speaker 2: me any fake news. And here I am. After I 26 00:01:49,640 --> 00:01:53,200 Speaker 2: hung up from the zoom, I'm spinning around in my chairs, 27 00:01:53,360 --> 00:01:56,360 Speaker 2: thanking God that you said. Yes. That's how bad I 28 00:01:56,480 --> 00:01:59,000 Speaker 2: wanted you in this room with us. 29 00:02:00,160 --> 00:02:00,320 Speaker 3: Him. 30 00:02:03,120 --> 00:02:05,280 Speaker 1: I keep telling him the same thing, which is, I 31 00:02:05,320 --> 00:02:09,320 Speaker 1: am a huge fan. So when you get a call 32 00:02:09,360 --> 00:02:13,960 Speaker 1: from TD Jakes, you were equally excited. And I wanted 33 00:02:14,040 --> 00:02:16,920 Speaker 1: to be here. And I told him my mother is 34 00:02:16,960 --> 00:02:20,399 Speaker 1: no longer here. She'd be beside herself. 35 00:02:20,960 --> 00:02:21,600 Speaker 3: She doesn't care. 36 00:02:21,720 --> 00:02:26,680 Speaker 1: She didn't care about Fortune or Forbes or anything. TD Jakes, 37 00:02:27,280 --> 00:02:28,360 Speaker 1: Jet Magazine. 38 00:02:29,160 --> 00:02:31,400 Speaker 3: Those were the things that I had made it. 39 00:02:33,480 --> 00:02:35,560 Speaker 2: I was on the cover of Time magazine, and my 40 00:02:35,639 --> 00:02:38,000 Speaker 2: mother thought that was cute. When I got on the 41 00:02:38,040 --> 00:02:41,240 Speaker 2: cover of Ebony, she said, child, you have a rat. Yes, 42 00:02:43,440 --> 00:02:44,440 Speaker 2: you have a rash. 43 00:02:44,520 --> 00:02:45,560 Speaker 3: That's a big deal. 44 00:02:45,800 --> 00:02:48,679 Speaker 2: That was a big deal and it still is. There's 45 00:02:48,760 --> 00:02:50,760 Speaker 2: so much I want to get out of this. I 46 00:02:50,800 --> 00:02:54,799 Speaker 2: want to jump right into it. There's so many amazing 47 00:02:54,960 --> 00:03:01,240 Speaker 2: things about you. Born and raced at Chicago, yet Chicago 48 00:03:01,320 --> 00:03:08,200 Speaker 2: makes some noise. One of six children, single mother, odds 49 00:03:08,240 --> 00:03:12,320 Speaker 2: against you. Least likely the world would say to succeed 50 00:03:12,400 --> 00:03:16,040 Speaker 2: and end up in the places that you are. Juxtapose 51 00:03:16,440 --> 00:03:22,880 Speaker 2: that against This woman has done so much that my 52 00:03:23,000 --> 00:03:27,240 Speaker 2: cars feel like I'm holding a Bible. I'm looking at 53 00:03:27,280 --> 00:03:31,040 Speaker 2: the Book of Ezekiel. She is currently the CEO of 54 00:03:31,120 --> 00:03:38,040 Speaker 2: ARA Investments, which oversees firm wide management, strategic planning, and growth. 55 00:03:38,320 --> 00:03:42,760 Speaker 2: Major chairs of the boards of Aerial Investment nearly twenty 56 00:03:42,840 --> 00:03:46,080 Speaker 2: years as president of ARIEL grew up through the ranks, 57 00:03:46,160 --> 00:03:52,200 Speaker 2: founded Project Levels in twenty twenty five, co founded Area Alternatives, 58 00:03:52,320 --> 00:03:58,480 Speaker 2: boarder directors for JP Morgan Chase, former chair of Starbucks Corporation. 59 00:03:59,200 --> 00:04:04,320 Speaker 2: Previously served on the board of Esta, Larder Companies and 60 00:04:04,560 --> 00:04:09,760 Speaker 2: dream Works Animations. She's done everything, I mean absolutely everything 61 00:04:09,880 --> 00:04:14,480 Speaker 2: in the world. The list goes on Lucas Lucas Museum 62 00:04:14,600 --> 00:04:18,200 Speaker 2: and she's a co chair chairman, after School, matters, on 63 00:04:18,320 --> 00:04:21,279 Speaker 2: and on and on, and I just you know, is 64 00:04:21,320 --> 00:04:25,680 Speaker 2: that the real you sitting there? Or do you? How 65 00:04:25,720 --> 00:04:32,400 Speaker 2: do you? How do you manage the multiplicity of demands 66 00:04:32,480 --> 00:04:36,440 Speaker 2: that are placed? Each one of these is is a 67 00:04:36,920 --> 00:04:42,599 Speaker 2: it's a weight, a responsibility, a worry. It's not like 68 00:04:42,720 --> 00:04:45,480 Speaker 2: you're over all of this stuff and it goes right. 69 00:04:46,440 --> 00:04:50,320 Speaker 2: All hell breaks loose in every one of these and 70 00:04:50,400 --> 00:04:54,560 Speaker 2: you're getting the calls and handling the decisions, and how 71 00:04:54,600 --> 00:04:59,040 Speaker 2: do you maintain your sanity and sense of self and 72 00:04:59,160 --> 00:05:01,000 Speaker 2: still have con troll in place. 73 00:05:02,120 --> 00:05:05,760 Speaker 1: Well, I think that's a very appropriate question today and 74 00:05:05,880 --> 00:05:09,240 Speaker 1: this week and over the last week, because my life 75 00:05:09,680 --> 00:05:13,760 Speaker 1: revolves around the stock market, right, And there's something about 76 00:05:14,040 --> 00:05:16,960 Speaker 1: I think I was sent to you today to help me. 77 00:05:17,760 --> 00:05:18,880 Speaker 3: Yeah, because these. 78 00:05:18,720 --> 00:05:22,760 Speaker 1: Times are very challenging, they're very hard, and the way 79 00:05:22,800 --> 00:05:25,960 Speaker 1: that you get through them is you think long term. 80 00:05:26,320 --> 00:05:28,760 Speaker 1: You have to tune out the noise, and you have 81 00:05:28,800 --> 00:05:31,800 Speaker 1: to be very very focused. And I've always been that 82 00:05:31,920 --> 00:05:34,559 Speaker 1: in each of the jobs that I have. I've always 83 00:05:34,600 --> 00:05:36,839 Speaker 1: tried to think long term and I've always tried to 84 00:05:36,839 --> 00:05:38,880 Speaker 1: stay very focused. But I will be the first to 85 00:05:38,960 --> 00:05:43,039 Speaker 1: tell you it does not always go well. People see 86 00:05:43,160 --> 00:05:45,919 Speaker 1: the highlight reel, but they don't see the day to 87 00:05:46,000 --> 00:05:50,760 Speaker 1: day where you're struggling, or you're questioning yourself, or you 88 00:05:50,920 --> 00:05:55,279 Speaker 1: are having to push extremely hard. I have willed a 89 00:05:55,320 --> 00:05:58,560 Speaker 1: lot of things to happen in my life, sometimes out 90 00:05:58,560 --> 00:06:02,760 Speaker 1: of desperation, you know. But I've also I think that 91 00:06:02,880 --> 00:06:06,560 Speaker 1: I have used all of those moments of truth to 92 00:06:06,600 --> 00:06:10,039 Speaker 1: build up the resilience that makes me better every time 93 00:06:10,080 --> 00:06:13,080 Speaker 1: I must confront something. But I also draw on the 94 00:06:13,080 --> 00:06:18,279 Speaker 1: strength of people. I have friends in my head that 95 00:06:18,360 --> 00:06:21,400 Speaker 1: I admire that helped me get through difficult times. I 96 00:06:21,400 --> 00:06:24,280 Speaker 1: think about you, I think about Oprah, I think about 97 00:06:24,320 --> 00:06:27,160 Speaker 1: Tyler Perry, my friend Lewis Hamilton. I can go through 98 00:06:27,200 --> 00:06:30,880 Speaker 1: a list of people who are loom very large for me, 99 00:06:31,200 --> 00:06:34,200 Speaker 1: that can be north stars in difficult times. And you 100 00:06:34,240 --> 00:06:38,520 Speaker 1: think Michelle Obama, Barack Obama, they've gone through hard things. 101 00:06:39,200 --> 00:06:41,400 Speaker 1: And my sister just last week, she was talking to 102 00:06:41,440 --> 00:06:43,960 Speaker 1: me because the market has been so tough, and she says, Melody, 103 00:06:44,080 --> 00:06:47,480 Speaker 1: you do heart things, Yes you do. She said, you 104 00:06:47,520 --> 00:06:51,719 Speaker 1: do hard things, and I do, and so you Those 105 00:06:51,800 --> 00:06:55,719 Speaker 1: kind of reinforcements and that kind of feedback helps me 106 00:06:55,800 --> 00:06:59,400 Speaker 1: to persevere and keep going. But I'm organized, and I 107 00:06:59,400 --> 00:07:03,320 Speaker 1: have really great people who work around me, not for me, 108 00:07:04,040 --> 00:07:04,479 Speaker 1: with me. 109 00:07:05,320 --> 00:07:08,880 Speaker 3: I want partners, not employees, right. 110 00:07:09,600 --> 00:07:14,320 Speaker 2: I think work ethic is important and organization is important 111 00:07:14,680 --> 00:07:18,240 Speaker 2: in order to run anything. And it starts in your house, 112 00:07:18,720 --> 00:07:22,200 Speaker 2: in your closet, in your personal life, and the most 113 00:07:22,240 --> 00:07:28,160 Speaker 2: simplest things that work ethic and that management ability is 114 00:07:28,360 --> 00:07:31,400 Speaker 2: practice at home. One of the great things about the Bible. 115 00:07:31,960 --> 00:07:35,000 Speaker 2: Almost every great leader in the Bible, God let them practice, 116 00:07:36,680 --> 00:07:39,280 Speaker 2: whether they're on the backside of the desert, you know, 117 00:07:39,440 --> 00:07:43,200 Speaker 2: practicing before you go before Favah. And if you everythink 118 00:07:43,280 --> 00:07:45,440 Speaker 2: that you're going to be before Favah, which you are 119 00:07:45,480 --> 00:07:52,680 Speaker 2: definitely before Favah and all of his friends, you get 120 00:07:52,720 --> 00:07:56,920 Speaker 2: to practic. Yeah, yeah, yeah, it is because you got 121 00:07:56,920 --> 00:07:59,920 Speaker 2: to go. But I mean you get to practice organization. 122 00:08:00,280 --> 00:08:04,120 Speaker 2: Something that hits you like lightning. Management isn't something that 123 00:08:04,200 --> 00:08:06,920 Speaker 2: hits you enlightening. I think God gives you trouble to 124 00:08:07,040 --> 00:08:12,040 Speaker 2: train you. What are some of the troubles that trained you? 125 00:08:13,240 --> 00:08:14,280 Speaker 3: I was trained early. 126 00:08:14,880 --> 00:08:20,080 Speaker 1: My husband says to me that, yes, I'm married Yoda's dad. 127 00:08:21,800 --> 00:08:27,200 Speaker 1: That's what I tell people. George's genius and wise, and 128 00:08:27,240 --> 00:08:29,480 Speaker 1: I also tell him he's also a version of a 129 00:08:29,520 --> 00:08:30,240 Speaker 1: crazy uncle. 130 00:08:30,880 --> 00:08:31,880 Speaker 3: I have both of those. 131 00:08:32,400 --> 00:08:35,600 Speaker 1: But the genius is genius. I mean really, there are 132 00:08:35,640 --> 00:08:39,319 Speaker 1: times he speaks to me and there's so much wisdom. 133 00:08:39,640 --> 00:08:43,040 Speaker 1: I'm grateful for just the opportunity to sit and hear him. 134 00:08:43,480 --> 00:08:46,880 Speaker 1: But he talks about the fact that when you're a child, 135 00:08:47,000 --> 00:08:50,080 Speaker 1: what happens to you really sticks with you. Because there's 136 00:08:50,080 --> 00:08:53,720 Speaker 1: a child, you don't have any advanced reasoning skills. You 137 00:08:53,760 --> 00:08:57,800 Speaker 1: also can't change your circumstance. Generally, you're at the effect 138 00:08:57,840 --> 00:09:00,440 Speaker 1: of what happens to you. So I think my formative 139 00:09:00,520 --> 00:09:03,400 Speaker 1: years as a child, I think that they set me 140 00:09:03,520 --> 00:09:05,760 Speaker 1: up for my entire life. And what I told Oprah 141 00:09:05,800 --> 00:09:11,120 Speaker 1: recently is that my trauma became my purfose. My trauma 142 00:09:11,360 --> 00:09:13,480 Speaker 1: was growing up as the youngest of six kids a 143 00:09:13,520 --> 00:09:17,440 Speaker 1: single mom. My mom was great, she was really special 144 00:09:17,480 --> 00:09:21,000 Speaker 1: and wonderful, but she also I had a mom who 145 00:09:21,840 --> 00:09:25,200 Speaker 1: I think sometimes believed in God in such a way 146 00:09:25,679 --> 00:09:28,280 Speaker 1: that she would trust things would work out and therefore 147 00:09:28,320 --> 00:09:30,240 Speaker 1: make decisions that weren't always great. 148 00:09:31,000 --> 00:09:31,959 Speaker 3: And so I told people. 149 00:09:32,440 --> 00:09:35,240 Speaker 1: She would buy Eastern dresses instead of paying a light beil, 150 00:09:36,120 --> 00:09:39,079 Speaker 1: so we wouldn't have lights, or we would get evicted, 151 00:09:39,400 --> 00:09:43,240 Speaker 1: or our phone would disconnect it, our cars would be repossessed, 152 00:09:43,880 --> 00:09:46,760 Speaker 1: And so that put me in a sense of great 153 00:09:46,840 --> 00:09:49,839 Speaker 1: anxiety as a child, because sometimes I didn't know where 154 00:09:49,880 --> 00:09:52,240 Speaker 1: we were going to live. I didn't know how things 155 00:09:52,280 --> 00:09:54,439 Speaker 1: were going to work out for us or not. Sometimes 156 00:09:54,440 --> 00:09:58,880 Speaker 1: we lived in abandoned buildings, and the only thing that 157 00:09:58,920 --> 00:10:01,440 Speaker 1: I could focus on that I could control in my 158 00:10:01,559 --> 00:10:06,200 Speaker 1: whole life myself was myself at school. So I became 159 00:10:06,520 --> 00:10:10,200 Speaker 1: very good at school. Wow, in school for me, I 160 00:10:10,240 --> 00:10:14,240 Speaker 1: saw very very early on, like five years old, that 161 00:10:14,320 --> 00:10:16,280 Speaker 1: if I was really good at school, maybe I could 162 00:10:16,280 --> 00:10:19,559 Speaker 1: have a better life. And so I focused on school. 163 00:10:19,760 --> 00:10:21,920 Speaker 1: And I tell people, I don't think it's an accident. 164 00:10:21,960 --> 00:10:25,479 Speaker 1: I work in the investment business because I was desperate 165 00:10:25,520 --> 00:10:29,640 Speaker 1: to understand money as a child, desperate. I wanted things 166 00:10:29,679 --> 00:10:32,840 Speaker 1: to go better for us, and so very early on 167 00:10:33,120 --> 00:10:35,640 Speaker 1: when I started to think about a career and things 168 00:10:35,640 --> 00:10:37,960 Speaker 1: that I could do, I don't know, the world sort 169 00:10:38,000 --> 00:10:42,640 Speaker 1: of took me. God took me to money, and then 170 00:10:42,720 --> 00:10:45,480 Speaker 1: it became my calling. So you're an evangelist, and I 171 00:10:45,520 --> 00:10:50,640 Speaker 1: am one too, But I evangelize around saving, investing, have 172 00:10:50,760 --> 00:10:54,000 Speaker 1: a better life, teaching your children so that they don't 173 00:10:54,040 --> 00:10:57,680 Speaker 1: repeat the same cycles. So you don't worry yourself until 174 00:10:57,720 --> 00:11:01,920 Speaker 1: you're sick, so you don't work until you actually die. 175 00:11:02,320 --> 00:11:03,319 Speaker 3: You know, all of these. 176 00:11:03,160 --> 00:11:05,240 Speaker 1: Things are things that I think about because I've had 177 00:11:05,240 --> 00:11:08,360 Speaker 1: the opportunity to observe them up close and afar. So 178 00:11:08,400 --> 00:11:11,040 Speaker 1: whatever you see that I have right now. No, it 179 00:11:11,120 --> 00:11:13,600 Speaker 1: wasn't always like this. No, it was rooted in a 180 00:11:13,720 --> 00:11:18,000 Speaker 1: very different place. We had our closing garbage bags. They 181 00:11:18,040 --> 00:11:20,880 Speaker 1: were always there so we could move them quickly. I mean, 182 00:11:20,920 --> 00:11:24,040 Speaker 1: the thoughts of it is is traumatizing to me at times. 183 00:11:24,120 --> 00:11:25,880 Speaker 1: I can show you pictures of me as a child 184 00:11:25,960 --> 00:11:26,439 Speaker 1: and it's like. 185 00:11:26,559 --> 00:11:29,319 Speaker 3: What are all those tracks? Bags? Are clothes? 186 00:11:30,200 --> 00:11:33,800 Speaker 1: So that but it also lit a fire at me. 187 00:11:34,600 --> 00:11:36,640 Speaker 1: And that fire that was lit as one that is 188 00:11:36,800 --> 00:11:39,680 Speaker 1: making me work this hard. I won't stop. It's not 189 00:11:39,800 --> 00:11:42,440 Speaker 1: about enough. It's not about what I have. It's about 190 00:11:42,720 --> 00:11:43,840 Speaker 1: what am I here to do? 191 00:11:45,240 --> 00:11:48,200 Speaker 2: I get it. I totally get it. Chet. You two 192 00:11:49,160 --> 00:11:53,560 Speaker 2: don't complain fixed problems. It's so funny because we're not 193 00:11:53,720 --> 00:11:58,080 Speaker 2: that different in alignment, because we meet at the intersection 194 00:11:58,200 --> 00:12:03,559 Speaker 2: of human need, and you cannot ignore money from human need. 195 00:12:04,880 --> 00:12:07,840 Speaker 2: The only reason we got in this building was money. 196 00:12:08,480 --> 00:12:11,480 Speaker 2: Caught a flight, got a hotel, got something to eat, 197 00:12:11,679 --> 00:12:15,280 Speaker 2: went to lunch. It takes capital. The Bible says that 198 00:12:15,320 --> 00:12:19,560 Speaker 2: money answers all things. If it's a thing, if it's 199 00:12:19,600 --> 00:12:22,560 Speaker 2: a thing, it answers. Some things are not things, they're 200 00:12:22,559 --> 00:12:26,280 Speaker 2: not tangible, but as it relates to tangible things. What 201 00:12:26,440 --> 00:12:29,400 Speaker 2: I found exciting about what you said it is something 202 00:12:29,440 --> 00:12:33,720 Speaker 2: that I really believe. Number One, pain if you unwrap 203 00:12:33,760 --> 00:12:43,000 Speaker 2: it always brings a gift, and you cannot if you 204 00:12:43,120 --> 00:12:46,240 Speaker 2: unwrap it, and it's painful to unwrap it. But if 205 00:12:46,240 --> 00:12:49,600 Speaker 2: you unwrap it, it always brought you a gift. And 206 00:12:49,679 --> 00:12:55,040 Speaker 2: you can't have triumph until you've had tragedy, because triumph 207 00:12:55,240 --> 00:12:59,920 Speaker 2: only works against the canvass of tragedy. Often it is 208 00:13:00,160 --> 00:13:03,600 Speaker 2: not what you're running too. Is what you're running from, 209 00:13:04,000 --> 00:13:07,360 Speaker 2: at least in the early stages, that pushes you into 210 00:13:07,440 --> 00:13:10,720 Speaker 2: the light. And there you are in the light. Okay, 211 00:13:11,559 --> 00:13:20,960 Speaker 2: extremely educated, honorary degrees, legitimate doctorate degrees, earned degrees, name 212 00:13:21,080 --> 00:13:25,160 Speaker 2: one of Times Magazine's one hundred most influential people in 213 00:13:25,240 --> 00:13:29,960 Speaker 2: the world. Amazing. No, the girl is the real deal. 214 00:13:31,360 --> 00:13:34,040 Speaker 2: Before you came out, I call your name, I said. 215 00:13:34,120 --> 00:13:37,720 Speaker 2: Anybody who doesn't know who Melody hops In is. That 216 00:13:37,920 --> 00:13:41,000 Speaker 2: is why you need to be in the room. Thank you, 217 00:13:41,320 --> 00:13:47,240 Speaker 2: because you should not live your life. Jesse Jackson said 218 00:13:47,360 --> 00:13:49,319 Speaker 2: under me when I first met him for the very 219 00:13:49,320 --> 00:13:51,959 Speaker 2: first time I was about thirty eight years old. He 220 00:13:52,000 --> 00:13:54,320 Speaker 2: came into my office. He said, I thought it would 221 00:13:54,360 --> 00:13:57,400 Speaker 2: be a shame for us to live and die in 222 00:13:57,480 --> 00:14:01,240 Speaker 2: the same world and never have ever met each other. 223 00:14:02,800 --> 00:14:07,560 Speaker 2: And I thought, wow, that's true, no matter what our 224 00:14:07,640 --> 00:14:12,199 Speaker 2: similarities or differences might be. People who affect the generation 225 00:14:12,800 --> 00:14:14,760 Speaker 2: to be able to tell your kids. I was in 226 00:14:14,840 --> 00:14:16,360 Speaker 2: the room with Melody Hops. 227 00:14:16,480 --> 00:14:17,680 Speaker 3: Oh you're very kind. 228 00:14:21,000 --> 00:14:23,479 Speaker 1: I don't think of myself that way, but I appreciate 229 00:14:23,520 --> 00:14:24,280 Speaker 1: your kind. 230 00:14:24,600 --> 00:14:27,720 Speaker 2: No, we never do see ourselves that way because we 231 00:14:27,760 --> 00:14:30,840 Speaker 2: can see everybody in the room but us. That's why 232 00:14:30,880 --> 00:14:34,600 Speaker 2: we need people who are secure enough to reflect us 233 00:14:34,600 --> 00:14:39,400 Speaker 2: to ourselves so that we understand who we are. But 234 00:14:40,480 --> 00:14:45,840 Speaker 2: Bloomberg calls you, okay, seeing mec calls you to respond. 235 00:14:46,080 --> 00:14:48,960 Speaker 2: I met you. You might not remember this, but we 236 00:14:48,960 --> 00:14:53,080 Speaker 2: were on Good Morning America when we first met, the 237 00:14:53,160 --> 00:14:56,880 Speaker 2: very first time I met you. Remember that, yes, and. 238 00:14:56,880 --> 00:14:58,000 Speaker 3: I will forget you. 239 00:14:58,320 --> 00:15:01,840 Speaker 2: Oh my god, Oh my god, you sound like Oprah. 240 00:15:01,840 --> 00:15:04,120 Speaker 2: I thought Oprah was mad at me one time. She said, 241 00:15:04,320 --> 00:15:07,360 Speaker 2: how can you be mad at Bishop Jakes? Like that's impossible. 242 00:15:07,360 --> 00:15:12,440 Speaker 2: It would be a fin Yeah, the amazing thing. I 243 00:15:12,600 --> 00:15:16,320 Speaker 2: was watching you at Oprah's Super sold Sunday, by the way, 244 00:15:16,840 --> 00:15:19,440 Speaker 2: and I was watching you move around the room, and 245 00:15:19,480 --> 00:15:22,720 Speaker 2: she floats around the room like a butterfly, you know. 246 00:15:23,320 --> 00:15:26,440 Speaker 2: And she's got this poison, this grace about her. But 247 00:15:26,600 --> 00:15:29,520 Speaker 2: her her wings are in the air, but her feet 248 00:15:29,640 --> 00:15:35,400 Speaker 2: never leaves the floor. She has never lost sight of 249 00:15:35,440 --> 00:15:39,160 Speaker 2: who she is because of what she did. How do 250 00:15:39,280 --> 00:15:41,480 Speaker 2: you maintain that kind of balance. 251 00:15:42,240 --> 00:15:45,960 Speaker 1: I remember talking to Brian Stevenson once, who I also admire. 252 00:15:46,760 --> 00:15:49,840 Speaker 1: As we all know, he does done amazing work. And 253 00:15:50,720 --> 00:15:55,040 Speaker 1: I went down to see the whole institution that he's built, 254 00:15:55,080 --> 00:15:57,640 Speaker 1: and it's just so amazing. I took my daughter, she 255 00:15:57,720 --> 00:15:59,600 Speaker 1: was about five years old. She's like, it's hot and 256 00:15:59,680 --> 00:16:03,960 Speaker 1: alab mamma. She just kept saying that open. Yeah, that's 257 00:16:04,000 --> 00:16:06,680 Speaker 1: what she did. But I will tell you that he said, 258 00:16:06,720 --> 00:16:11,040 Speaker 1: you must always maintain proximity. And I've never lost proximity 259 00:16:11,080 --> 00:16:14,200 Speaker 1: with my people, my family, my community. 260 00:16:15,000 --> 00:16:16,360 Speaker 3: And the world. You know. 261 00:16:16,400 --> 00:16:20,880 Speaker 1: I think people they retreat when good things happen to them, 262 00:16:20,920 --> 00:16:23,320 Speaker 1: as opposed to being out in the world. And I've 263 00:16:23,360 --> 00:16:25,720 Speaker 1: always been in the world. I've always had proximity. I've 264 00:16:25,760 --> 00:16:31,240 Speaker 1: never been away from the truth and the struggles of 265 00:16:31,720 --> 00:16:34,440 Speaker 1: real life, no matter where I've set, no matter what 266 00:16:34,440 --> 00:16:37,520 Speaker 1: advantage point I've been in, and I've also acknowledged my 267 00:16:37,560 --> 00:16:41,080 Speaker 1: own frailty and my own struggles. And so as a 268 00:16:41,120 --> 00:16:42,960 Speaker 1: result of that, I think that I've been able to 269 00:16:43,000 --> 00:16:50,720 Speaker 1: stay extremely empathetic to people without being condescending. You know, 270 00:16:50,800 --> 00:16:53,560 Speaker 1: I had someone say to me once, don't look down 271 00:16:53,600 --> 00:16:54,560 Speaker 1: on people you help. 272 00:16:55,240 --> 00:16:55,360 Speaker 2: Right. 273 00:16:55,720 --> 00:17:00,360 Speaker 3: I hate that, right, you know, I really do to 274 00:17:00,400 --> 00:17:01,120 Speaker 3: say that you. 275 00:17:01,080 --> 00:17:05,040 Speaker 2: Have not only been empathetic to have feelings for and 276 00:17:05,119 --> 00:17:09,639 Speaker 2: compassion for, but you have been a problem solver in 277 00:17:09,720 --> 00:17:14,760 Speaker 2: being philanthropic and setting up organizations to uplift people that 278 00:17:14,880 --> 00:17:16,760 Speaker 2: you didn't have to lift up. You could have got 279 00:17:16,800 --> 00:17:19,400 Speaker 2: up there and set on the throne and had somebody 280 00:17:19,480 --> 00:17:23,400 Speaker 2: fan you, but you decided to come down and do 281 00:17:23,480 --> 00:17:25,320 Speaker 2: good by doing well. 282 00:17:25,400 --> 00:17:25,560 Speaker 3: Well. 283 00:17:25,600 --> 00:17:29,119 Speaker 1: This is what we say in Ariel. We don't admire problems. 284 00:17:29,640 --> 00:17:33,920 Speaker 1: We don't sit around talking about what's wrong. We fix things. 285 00:17:34,720 --> 00:17:37,040 Speaker 1: That is the goal that we have as a society, 286 00:17:37,280 --> 00:17:40,199 Speaker 1: as an organization. So I don't sit around and talking 287 00:17:40,240 --> 00:17:45,280 Speaker 1: about kids not being financially literate. During COVID, I wrote 288 00:17:45,359 --> 00:17:48,760 Speaker 1: a book. I spent four years writing. I wrote a 289 00:17:48,840 --> 00:17:51,359 Speaker 1: children's book and everyone's like, oh, a sweet a children's book. 290 00:17:51,359 --> 00:17:53,040 Speaker 3: It's ten thousand words. 291 00:17:53,440 --> 00:17:57,000 Speaker 1: It's not three words on a page, right, It's well researched, 292 00:17:57,040 --> 00:18:00,360 Speaker 1: and it's entertaining. And when I wrote the book, from 293 00:18:00,400 --> 00:18:02,879 Speaker 1: the very beginning, I want to be a New York 294 00:18:02,920 --> 00:18:06,320 Speaker 1: Times bestseller. Literally put it out in the universe. I said, 295 00:18:06,359 --> 00:18:08,840 Speaker 1: that is going to happen. It's going to be something 296 00:18:08,840 --> 00:18:11,160 Speaker 1: people are going to want. So instead of just sitting 297 00:18:11,160 --> 00:18:14,440 Speaker 1: around and complaining, and I mean, it's hard because you 298 00:18:15,119 --> 00:18:18,720 Speaker 1: sacrifice to get things done, but I feel better about 299 00:18:18,760 --> 00:18:22,360 Speaker 1: myself because at least I've tried to move something forward, 300 00:18:23,040 --> 00:18:26,200 Speaker 1: even though at times we find our society moving backwards. 301 00:18:26,840 --> 00:18:36,640 Speaker 2: Chapter three. Start watching it brings me to the perplexity 302 00:18:36,800 --> 00:18:40,160 Speaker 2: of the times that we are living in now, when 303 00:18:40,200 --> 00:18:42,560 Speaker 2: they are in some ways the best of times, in 304 00:18:42,600 --> 00:18:46,320 Speaker 2: some ways the worst of times. Orson Wales could not 305 00:18:46,480 --> 00:18:50,359 Speaker 2: have been any more profetic than he is today. I 306 00:18:50,960 --> 00:18:54,720 Speaker 2: don't even want to open up mouthstock market. I don't 307 00:18:54,760 --> 00:18:57,879 Speaker 2: want to see my four O one K. I just 308 00:18:57,920 --> 00:19:01,600 Speaker 2: don't want to be that depressed. And if I watch it, 309 00:19:01,640 --> 00:19:03,960 Speaker 2: I want to watch it in the morning. What in 310 00:19:04,000 --> 00:19:07,600 Speaker 2: the world, in your view is going on with the 311 00:19:07,640 --> 00:19:10,280 Speaker 2: market and with our four oh one case in this 312 00:19:10,440 --> 00:19:11,480 Speaker 2: country at this time. 313 00:19:12,000 --> 00:19:13,760 Speaker 1: So it's not going to be pretty when you open it. 314 00:19:14,040 --> 00:19:15,960 Speaker 1: I'm going to tell you that. So I'm going to 315 00:19:16,000 --> 00:19:18,040 Speaker 1: be honest with you. I don't beat around the bush. 316 00:19:18,080 --> 00:19:20,879 Speaker 1: I believe in telling the truth. We have what I 317 00:19:21,000 --> 00:19:25,600 Speaker 1: consider a self inflicted crisis that has occurred, and this 318 00:19:25,680 --> 00:19:32,360 Speaker 1: self inflicted crisis is going to hurt. So let's start with. 319 00:19:32,359 --> 00:19:34,119 Speaker 3: That for now. 320 00:19:35,119 --> 00:19:36,960 Speaker 1: And the one thing we just wrote to our clients. 321 00:19:36,960 --> 00:19:39,200 Speaker 1: The letter just went out today, it's on our website. 322 00:19:39,400 --> 00:19:43,120 Speaker 1: Storms always end, you have to remember that, and storms 323 00:19:43,119 --> 00:19:45,360 Speaker 1: in the stock market end as well. If you look 324 00:19:45,359 --> 00:19:47,480 Speaker 1: at the worst drops in the stock market over the 325 00:19:47,560 --> 00:19:51,760 Speaker 1: last one hundred plus years, go back to the Great Depression, 326 00:19:52,320 --> 00:19:58,360 Speaker 1: you have world wars, you have COVID, you have many recessions. 327 00:19:58,760 --> 00:20:00,919 Speaker 1: I can go through all the bad things that happen. 328 00:20:01,520 --> 00:20:03,399 Speaker 1: But if you look at the market after the drop 329 00:20:03,480 --> 00:20:06,560 Speaker 1: a year later, two years later, three years later, the 330 00:20:06,640 --> 00:20:11,119 Speaker 1: story tends to be very, very positive. And so you 331 00:20:11,320 --> 00:20:13,840 Speaker 1: have to take a long term view. If you are 332 00:20:13,840 --> 00:20:16,680 Speaker 1: not retiring at the end of this month, you should 333 00:20:16,760 --> 00:20:20,359 Speaker 1: be living with the volatility and getting yourself used to 334 00:20:20,400 --> 00:20:23,159 Speaker 1: it and comfortable and knowing you got to ride it out. 335 00:20:23,640 --> 00:20:25,480 Speaker 3: Maybe even if you have. 336 00:20:25,800 --> 00:20:27,480 Speaker 1: The great thing about a four to win K plan 337 00:20:28,119 --> 00:20:30,840 Speaker 1: is that you're buying stocks when the market is really high, 338 00:20:30,920 --> 00:20:33,640 Speaker 1: like it was in November, and you're buying it when 339 00:20:33,680 --> 00:20:36,640 Speaker 1: it's low like it is now. Over the long term, 340 00:20:36,680 --> 00:20:39,160 Speaker 1: that fifty dollars or one hundred dollars or two hundred 341 00:20:39,160 --> 00:20:41,639 Speaker 1: dollars a month that you're putting in, you average a 342 00:20:41,680 --> 00:20:46,200 Speaker 1: better price high. Sometimes that means you get fewer shares low, 343 00:20:46,400 --> 00:20:49,399 Speaker 1: I'm getting a lot more shares. Over time, I average 344 00:20:49,400 --> 00:20:52,639 Speaker 1: out the better price. Over the long term, those bumps 345 00:20:52,680 --> 00:20:56,560 Speaker 1: smooth out. The American economy has been the best performing 346 00:20:56,600 --> 00:20:59,639 Speaker 1: economy in the world for a very long time, and 347 00:20:59,680 --> 00:21:01,960 Speaker 1: I have no reason to believe that will change, even 348 00:21:02,000 --> 00:21:04,639 Speaker 1: when you have self inflicted wounds. So we may be 349 00:21:04,760 --> 00:21:06,720 Speaker 1: doing one of these, But the thing that happens over 350 00:21:06,760 --> 00:21:08,480 Speaker 1: the long term, it still goes up. 351 00:21:08,960 --> 00:21:10,320 Speaker 3: And that's what you have to remember. 352 00:21:10,359 --> 00:21:13,360 Speaker 1: So right now, maybe you just say yourself, I'm not 353 00:21:13,480 --> 00:21:15,720 Speaker 1: going to open it, because the worst thing you could 354 00:21:15,760 --> 00:21:21,439 Speaker 1: do is to sell into this hold, at least until 355 00:21:21,680 --> 00:21:22,600 Speaker 1: the dust settles. 356 00:21:22,640 --> 00:21:24,160 Speaker 3: If you really can't take it. 357 00:21:24,640 --> 00:21:26,840 Speaker 1: That's another thing but you don't do it right in 358 00:21:26,880 --> 00:21:28,199 Speaker 1: the middle of the crisis. 359 00:21:28,560 --> 00:21:33,080 Speaker 3: If it's a bad storm, who walks outside? No one, right, 360 00:21:33,320 --> 00:21:33,800 Speaker 3: you wait. 361 00:21:35,000 --> 00:21:37,639 Speaker 1: Maybe the rain stops a little bit, or it's a 362 00:21:37,640 --> 00:21:40,920 Speaker 1: little clearer. It might still be raining, but it's not torrential. 363 00:21:41,359 --> 00:21:43,840 Speaker 1: It's not eighty mile an hour winds. So you don't 364 00:21:43,880 --> 00:21:46,639 Speaker 1: sell an eighty mile an hour wins. You wait through this. 365 00:21:46,800 --> 00:21:49,480 Speaker 1: But the better and the best thing to do is 366 00:21:49,560 --> 00:21:53,320 Speaker 1: to do nothing. There's a very famous investor he passed 367 00:21:53,359 --> 00:21:56,399 Speaker 1: away some time ago named Jack Bogel, And in these moments, 368 00:21:56,400 --> 00:22:01,199 Speaker 1: he'd say, don't do something. Stand there, the opposite of 369 00:22:01,240 --> 00:22:04,320 Speaker 1: how we think. Don't stand there, do something. Don't do something, 370 00:22:04,440 --> 00:22:07,160 Speaker 1: stand there. So this is the time you got to stand. 371 00:22:07,600 --> 00:22:09,520 Speaker 1: It takes a lot of courage, it takes a lot 372 00:22:09,520 --> 00:22:10,040 Speaker 1: of conviction. 373 00:22:10,200 --> 00:22:11,200 Speaker 3: You're gonna feel fear. 374 00:22:11,960 --> 00:22:15,439 Speaker 1: But if you can program yourself to say, this storm 375 00:22:15,480 --> 00:22:19,200 Speaker 1: will end, they never go on forever and there will 376 00:22:19,240 --> 00:22:23,080 Speaker 1: be sunny days. It's not hopeful thinking. I'm basing it 377 00:22:23,119 --> 00:22:27,160 Speaker 1: on actual history and facts. You just got to wait 378 00:22:27,200 --> 00:22:27,600 Speaker 1: through it. 379 00:22:28,320 --> 00:22:31,960 Speaker 2: When you wait through it, yeah, yeah, that's a clapping moment. 380 00:22:32,400 --> 00:22:36,400 Speaker 2: We need all the hope we can get. When you 381 00:22:36,680 --> 00:22:42,959 Speaker 2: wait through it. There is anxiety. Yes, all decisions ultimately 382 00:22:43,160 --> 00:22:46,560 Speaker 2: are affected or shaped by how we feel about it. 383 00:22:47,280 --> 00:22:49,440 Speaker 2: One person can go through the same thing that you 384 00:22:49,480 --> 00:22:53,639 Speaker 2: go through and have a completely different direction based on 385 00:22:54,520 --> 00:22:59,080 Speaker 2: the healthiness of their emotional reaction to trauma and stress. 386 00:23:00,640 --> 00:23:05,000 Speaker 2: While we're waiting, should we be? There are people who 387 00:23:05,080 --> 00:23:07,600 Speaker 2: are bad stocks to beat the band right now, you know, 388 00:23:07,720 --> 00:23:10,080 Speaker 2: because they're on sale and they're so low and they're 389 00:23:10,080 --> 00:23:12,280 Speaker 2: going to ride the wave up. Have we hit the 390 00:23:12,320 --> 00:23:13,000 Speaker 2: bottom yet? 391 00:23:13,160 --> 00:23:14,199 Speaker 3: We can't. We can't know. 392 00:23:14,440 --> 00:23:18,439 Speaker 1: I mean, I've never been through a trade war, no 393 00:23:18,480 --> 00:23:21,240 Speaker 1: one has in modern times, so this is new. It's 394 00:23:21,320 --> 00:23:25,120 Speaker 1: always something new. That's what I want to also emphasized. 395 00:23:25,480 --> 00:23:28,200 Speaker 1: We always are fighting the last war. So how many 396 00:23:28,200 --> 00:23:30,359 Speaker 1: times have you read stories about are we preparing for 397 00:23:30,400 --> 00:23:34,320 Speaker 1: the next pandemic? The next bad thing won't be a pandemic, 398 00:23:34,320 --> 00:23:36,600 Speaker 1: It'll be something you can't think of. So we had 399 00:23:36,640 --> 00:23:40,600 Speaker 1: a financial crisis, and so then everyone prepares for the 400 00:23:40,640 --> 00:23:44,560 Speaker 1: next financial crisis, not the problem pandemic. Then you have 401 00:23:44,600 --> 00:23:47,280 Speaker 1: a pandemic, and it's like, are we thinking about if 402 00:23:47,320 --> 00:23:50,160 Speaker 1: we have another pandemic? It's not a pandemic now it's 403 00:23:50,160 --> 00:23:53,400 Speaker 1: a trade war. It's always something that you don't expect. 404 00:23:53,800 --> 00:23:56,440 Speaker 1: So in this situation right now, and you're true. It's 405 00:23:56,480 --> 00:24:01,040 Speaker 1: true about the anxiety that people can feel. I can't 406 00:24:01,080 --> 00:24:03,800 Speaker 1: tell you if it's the bottom, but you can buy. 407 00:24:05,080 --> 00:24:07,040 Speaker 3: That's why I like four one K plans. You're buying 408 00:24:07,080 --> 00:24:07,760 Speaker 3: on the dips. 409 00:24:07,840 --> 00:24:10,640 Speaker 1: You're buying as it's going down, and then you'll benefit 410 00:24:10,720 --> 00:24:13,280 Speaker 1: as it goes up. Now, if you feel confident in 411 00:24:13,320 --> 00:24:15,760 Speaker 1: some area that you work in and you say this. 412 00:24:15,800 --> 00:24:18,880 Speaker 3: Is just crazy, this stock is so cheap, I'd buy. 413 00:24:18,680 --> 00:24:22,000 Speaker 1: It, especially if I'm going to take a long term view. 414 00:24:22,440 --> 00:24:24,160 Speaker 1: If you think you're going to make some instant money 415 00:24:24,200 --> 00:24:25,679 Speaker 1: and you're going to get rich in a month or 416 00:24:25,680 --> 00:24:28,639 Speaker 1: two months, bad idea. But if you say I like 417 00:24:28,720 --> 00:24:30,240 Speaker 1: this and I want to own it for the next 418 00:24:30,760 --> 00:24:34,080 Speaker 1: three to five years, I would say, you know, you 419 00:24:34,160 --> 00:24:39,080 Speaker 1: might go in slowly. You don't just go and run 420 00:24:39,080 --> 00:24:41,320 Speaker 1: in with a giant amount. You just might over the 421 00:24:41,359 --> 00:24:43,840 Speaker 1: next few months put money to work and see how 422 00:24:43,920 --> 00:24:44,960 Speaker 1: that works out for you. 423 00:24:45,200 --> 00:24:48,480 Speaker 2: Always, so if people don't invest anymore than you're willing 424 00:24:48,520 --> 00:24:50,600 Speaker 2: to lose, well, The. 425 00:24:50,560 --> 00:24:54,960 Speaker 1: Thing is I think that sometimes people they there's certain 426 00:24:55,119 --> 00:24:57,760 Speaker 1: aspects of the stock market in the way that it's 427 00:24:57,760 --> 00:25:00,840 Speaker 1: described that I always reject to. We'll say, for example, 428 00:25:00,880 --> 00:25:04,360 Speaker 1: you're playing the stock market. I'm like, there's nothing playing 429 00:25:04,400 --> 00:25:07,119 Speaker 1: about it. I can trust you. I can tell you. 430 00:25:07,240 --> 00:25:10,919 Speaker 1: It's if you are in a studied situation where you 431 00:25:11,040 --> 00:25:13,760 Speaker 1: know that you have some sense of the business. 432 00:25:14,359 --> 00:25:16,160 Speaker 3: I'm not saying go roll the. 433 00:25:16,119 --> 00:25:19,080 Speaker 1: Dice on something like crypto or you know, but if 434 00:25:19,160 --> 00:25:22,959 Speaker 1: you were talking about real businesses that are product or 435 00:25:23,000 --> 00:25:27,200 Speaker 1: service that is provided to people or other businesses over 436 00:25:27,240 --> 00:25:31,679 Speaker 1: the long term, a good, high quality company over the 437 00:25:31,720 --> 00:25:34,800 Speaker 1: long term will do well so they don't go to zero. 438 00:25:35,280 --> 00:25:35,960 Speaker 3: The ones that. 439 00:25:35,880 --> 00:25:39,000 Speaker 1: You're willing to lose that go to zero, those are 440 00:25:39,280 --> 00:25:43,439 Speaker 1: tend to be very, very speculative, and that is not 441 00:25:43,560 --> 00:25:46,480 Speaker 1: what I'm recommending, and I'm certainly not recommending it now, 442 00:25:46,760 --> 00:25:48,840 Speaker 1: because if you're a company that doesn't have the balance 443 00:25:48,840 --> 00:25:51,240 Speaker 1: sheet to last through this period, you. 444 00:25:51,160 --> 00:25:52,080 Speaker 3: Could go away. 445 00:25:52,560 --> 00:25:54,399 Speaker 1: But I'm not worried about that with some of the 446 00:25:54,400 --> 00:25:56,639 Speaker 1: big companies that are out there, or even some of 447 00:25:56,640 --> 00:25:59,280 Speaker 1: the smaller cap stocks that we invest in an aeriel, 448 00:25:59,600 --> 00:26:01,520 Speaker 1: because we I know what kind of businesses they are 449 00:26:01,560 --> 00:26:04,120 Speaker 1: and what kind of sustainability they have. But I will 450 00:26:04,160 --> 00:26:07,400 Speaker 1: tell you one thing which is your point about anxiety, 451 00:26:07,560 --> 00:26:13,680 Speaker 1: And this is something that I've taught and underscored in 452 00:26:13,800 --> 00:26:18,119 Speaker 1: many situations for many years now. Do not make big 453 00:26:18,200 --> 00:26:23,200 Speaker 1: financial decisions in times of great emotional stress. You will 454 00:26:23,200 --> 00:26:27,639 Speaker 1: make a bad decision. I see it with particularly women. 455 00:26:28,160 --> 00:26:30,800 Speaker 1: We make our most important decisions in times of great 456 00:26:30,800 --> 00:26:35,239 Speaker 1: emotional stress, often death or divorce of a spouse, and 457 00:26:35,280 --> 00:26:37,199 Speaker 1: that is when we do things that we shouldn't do. 458 00:26:37,280 --> 00:26:39,320 Speaker 1: So you have to sort of calm yourself down. Like 459 00:26:39,560 --> 00:26:42,840 Speaker 1: big emotion, big decisions in times of great emotional stress 460 00:26:43,240 --> 00:26:44,919 Speaker 1: generally lead to bad outcomes. 461 00:26:45,240 --> 00:26:48,040 Speaker 3: So at least the one thing you got to do is, if. 462 00:26:47,920 --> 00:26:49,480 Speaker 1: You have to make the decision, try to get the 463 00:26:49,480 --> 00:26:51,800 Speaker 1: stress level down a little bit before you make it 464 00:26:51,840 --> 00:26:53,200 Speaker 1: so you can make it with some clarity. 465 00:26:53,400 --> 00:26:56,840 Speaker 2: That's what I meant. You're talking about outcomes, and you're 466 00:26:56,880 --> 00:26:59,560 Speaker 2: absolutely right. You don't want to best stock since you 467 00:26:59,600 --> 00:27:02,000 Speaker 2: think are growing the plummet and go through the floor 468 00:27:02,359 --> 00:27:05,359 Speaker 2: at any time. You don't want to lose money. I 469 00:27:05,440 --> 00:27:06,320 Speaker 2: don't like that. 470 00:27:06,359 --> 00:27:06,920 Speaker 3: I hate losing. 471 00:27:07,320 --> 00:27:08,280 Speaker 2: I'm allergic to it. 472 00:27:09,080 --> 00:27:10,800 Speaker 3: Yeah, get them and the business. 473 00:27:10,880 --> 00:27:13,480 Speaker 1: I meant sometimes you do lose to win long term, 474 00:27:13,600 --> 00:27:14,960 Speaker 1: but I don't like it. 475 00:27:15,080 --> 00:27:18,600 Speaker 2: Any business. It shakes you up. I'm talking about in 476 00:27:18,680 --> 00:27:23,200 Speaker 2: between times. From a therapeutic perspective, you have to have 477 00:27:23,240 --> 00:27:26,720 Speaker 2: an attitude about it. I do. I have to have 478 00:27:26,840 --> 00:27:30,760 Speaker 2: the kind of attitude that should this go wrong, I 479 00:27:30,760 --> 00:27:35,720 Speaker 2: could sustain myself. And the reason it's important in this 480 00:27:35,880 --> 00:27:39,760 Speaker 2: crowd to establish that is that we are often taught 481 00:27:39,840 --> 00:27:41,560 Speaker 2: faith to our own peril. 482 00:27:42,320 --> 00:27:45,000 Speaker 3: That's my mother in the Eastern dress exactly. 483 00:27:45,280 --> 00:27:48,240 Speaker 2: Okay, so your God is going to fix a glory 484 00:27:48,280 --> 00:27:48,840 Speaker 2: that God out. 485 00:27:48,920 --> 00:27:50,199 Speaker 3: We have to help ourselves too. 486 00:27:50,440 --> 00:27:53,560 Speaker 2: Yeah, yeah, yeah, So step out on faith, but take 487 00:27:53,640 --> 00:27:59,400 Speaker 2: baby steps when it comes to your ability to tolerate 488 00:27:59,480 --> 00:28:03,800 Speaker 2: the turbuline of the market. I can't figure out. We 489 00:28:03,840 --> 00:28:08,640 Speaker 2: are the world's strongest GDP. We are excelling in many 490 00:28:08,680 --> 00:28:11,919 Speaker 2: many areas, or we were. I don't know if we 491 00:28:12,000 --> 00:28:14,199 Speaker 2: still are. I might not be up to speed on 492 00:28:14,280 --> 00:28:18,840 Speaker 2: the latest numbers. Yet we have terrible inflation. We have 493 00:28:19,280 --> 00:28:24,600 Speaker 2: a looming recession. That's enough to shape the market by itself, 494 00:28:25,359 --> 00:28:29,800 Speaker 2: and then you add the trade war to it. I 495 00:28:29,800 --> 00:28:32,880 Speaker 2: don't know which animal to shoot the line, the tiger 496 00:28:33,000 --> 00:28:37,119 Speaker 2: or the bear. What do you attribute to being the 497 00:28:37,240 --> 00:28:42,160 Speaker 2: biggest factor in the huge fluctuation Is it coming from 498 00:28:42,200 --> 00:28:45,360 Speaker 2: the trade war, Is it coming from the inflation and 499 00:28:45,440 --> 00:28:51,000 Speaker 2: the threat of recession? Is it coming from bad leadership decisions? 500 00:28:51,120 --> 00:28:53,360 Speaker 1: They're all in a related So I think the tear 501 00:28:53,360 --> 00:28:56,680 Speaker 1: offf conversation put a hot flame under all of this. 502 00:28:57,000 --> 00:28:58,200 Speaker 3: Okay, so the tear offfs. 503 00:28:58,200 --> 00:29:00,960 Speaker 1: Starting with the tariffs, we are going to put a 504 00:29:01,040 --> 00:29:06,800 Speaker 1: tariff on any product. That is, anyone who buys our 505 00:29:06,840 --> 00:29:09,520 Speaker 1: sells American products that we're going to put tariffs on 506 00:29:09,560 --> 00:29:14,040 Speaker 1: the products that they sell to America. A blanket, no 507 00:29:14,120 --> 00:29:16,400 Speaker 1: matter what the country, no matter who they are, there 508 00:29:16,480 --> 00:29:19,000 Speaker 1: is going to be this number. It didn't exist like 509 00:29:19,080 --> 00:29:22,000 Speaker 1: that before. And even if we've had trade and balances 510 00:29:22,000 --> 00:29:25,280 Speaker 1: in this country, which we have, there's no question about it, 511 00:29:25,400 --> 00:29:31,440 Speaker 1: we've actually still been the most thriving, vibrant, most successful 512 00:29:31,480 --> 00:29:34,880 Speaker 1: economy in the world, and we are the largest economy 513 00:29:34,880 --> 00:29:39,200 Speaker 1: in the world per capita. China is actually technically larger, 514 00:29:39,560 --> 00:29:41,880 Speaker 1: but they have a lot more people, so their per 515 00:29:41,920 --> 00:29:46,040 Speaker 1: capital wealth is much lower than ours, much lower. So 516 00:29:46,080 --> 00:29:49,680 Speaker 1: we have the largest economy in the world per capita. 517 00:29:49,760 --> 00:29:50,680 Speaker 3: We put the. 518 00:29:50,600 --> 00:29:53,440 Speaker 1: Tariffs on the whole world, and the whole world went 519 00:29:53,680 --> 00:29:57,680 Speaker 1: kind of crazy because it was going to affect their economies. 520 00:29:58,120 --> 00:30:04,600 Speaker 1: Think German carmaker that sell cars to America, think all 521 00:30:04,640 --> 00:30:07,440 Speaker 1: of the think an Apple phone. Okay, to just think 522 00:30:07,480 --> 00:30:10,320 Speaker 1: of all the things that get made and are brought here. 523 00:30:11,440 --> 00:30:14,280 Speaker 1: There are certain things, which is the problem, that we 524 00:30:14,640 --> 00:30:18,680 Speaker 1: just don't make, and so now we're putting tariffs on 525 00:30:18,760 --> 00:30:23,160 Speaker 1: things we don't make when reshoring them to America. Is 526 00:30:23,520 --> 00:30:27,600 Speaker 1: it's not necessarily the easiest solution because we may not 527 00:30:27,720 --> 00:30:30,640 Speaker 1: be able to do it as efficiently as cheaply. 528 00:30:31,080 --> 00:30:33,520 Speaker 3: So what does that do? Cause inflation? 529 00:30:34,560 --> 00:30:38,240 Speaker 1: Because we're going to pay more or the country that 530 00:30:38,280 --> 00:30:41,160 Speaker 1: we've put on the tifon is going to pass it 531 00:30:41,240 --> 00:30:44,920 Speaker 1: through to us because they're trying to maintain their profits. 532 00:30:45,840 --> 00:30:48,880 Speaker 1: So now we have inflation as part of the conversation 533 00:30:48,960 --> 00:30:51,480 Speaker 1: which we've been trying to wrestle to the ground for 534 00:30:51,560 --> 00:30:54,440 Speaker 1: the last couple of years. That inflation was born out 535 00:30:54,440 --> 00:30:57,160 Speaker 1: of all the stimulus, all the money we had to 536 00:30:57,200 --> 00:31:00,840 Speaker 1: print to support the economy during COVID, all those checks 537 00:31:00,880 --> 00:31:03,200 Speaker 1: people got that helps suspain. 538 00:31:02,880 --> 00:31:04,200 Speaker 3: Them and that PPP. 539 00:31:04,520 --> 00:31:07,400 Speaker 1: I think it was all of that we put into 540 00:31:07,440 --> 00:31:11,080 Speaker 1: the economy that keep us all standing. Well, when you 541 00:31:11,120 --> 00:31:14,400 Speaker 1: print money, you get inflation. That's just the way it works. 542 00:31:14,880 --> 00:31:19,600 Speaker 1: That's one oh one economics. So things ended up costing more. 543 00:31:20,040 --> 00:31:22,720 Speaker 1: They were starting to come down. Everyone was complaining about 544 00:31:22,760 --> 00:31:24,280 Speaker 1: things like eggs and the like. 545 00:31:24,800 --> 00:31:25,840 Speaker 3: We were getting that down. 546 00:31:26,200 --> 00:31:29,120 Speaker 1: But when you put the tariffs on, countries start to say, 547 00:31:29,120 --> 00:31:31,360 Speaker 1: well I have to charge more, or if we make 548 00:31:31,400 --> 00:31:33,640 Speaker 1: it in America, it's going to cost more. 549 00:31:34,920 --> 00:31:35,720 Speaker 3: One last thing. 550 00:31:36,240 --> 00:31:40,240 Speaker 1: So you've got that, you've got the prospect of inflation. 551 00:31:40,600 --> 00:31:43,920 Speaker 1: Then companies start getting scared and they're like, well, maybe 552 00:31:43,920 --> 00:31:46,680 Speaker 1: I shouldn't investment spend, or maybe I should lay people off, 553 00:31:46,840 --> 00:31:49,440 Speaker 1: or consumers say I don't think I should take that vacation, 554 00:31:49,920 --> 00:31:52,560 Speaker 1: I'm not going to the summit because it looks like 555 00:31:52,600 --> 00:31:55,280 Speaker 1: it might be challenging. That's when you start getting the 556 00:31:55,320 --> 00:31:56,160 Speaker 1: recession talk. 557 00:31:57,320 --> 00:31:58,800 Speaker 3: So those three things are. 558 00:31:58,680 --> 00:32:01,719 Speaker 1: Happening at once and are saying maybe we're already in 559 00:32:01,720 --> 00:32:04,480 Speaker 1: a recession. We just don't know it. Because this is 560 00:32:04,520 --> 00:32:08,480 Speaker 1: all happening in real time. It's a trifecta of not great. 561 00:32:08,760 --> 00:32:11,040 Speaker 1: I just want to be honest with you, But it 562 00:32:11,080 --> 00:32:15,120 Speaker 1: doesn't mean it can't work out, because we've already started 563 00:32:15,120 --> 00:32:18,120 Speaker 1: to see some at least step back from the edge 564 00:32:18,240 --> 00:32:21,880 Speaker 1: with the ninety day pause, not helped by the China 565 00:32:21,960 --> 00:32:24,480 Speaker 1: Tit for tat, which I have to tell you they 566 00:32:24,480 --> 00:32:26,760 Speaker 1: seem to be dug in both sides. And that's a 567 00:32:26,760 --> 00:32:29,920 Speaker 1: little discouraging, which is what the market is reacting to now. 568 00:32:30,600 --> 00:32:33,840 Speaker 1: And the market continues to fear that if the tit 569 00:32:33,880 --> 00:32:36,320 Speaker 1: for tat with China keeps going and the world leaders 570 00:32:36,320 --> 00:32:40,320 Speaker 1: stay as concerned as they are, and the absolute conversation 571 00:32:40,480 --> 00:32:43,640 Speaker 1: stays the way it is, you just birth a recession 572 00:32:44,000 --> 00:32:47,040 Speaker 1: to facto out of doing this because everyone just gets 573 00:32:47,080 --> 00:32:50,760 Speaker 1: really scared, stops spending. The growth of the country slows 574 00:32:51,440 --> 00:32:54,800 Speaker 1: while inflation goes up, which is this economic concept, and 575 00:32:54,840 --> 00:33:00,640 Speaker 1: I promise I will stop called stagflation. The worst Your 576 00:33:00,640 --> 00:33:05,360 Speaker 1: economy is slowing down while prices are going up. And 577 00:33:05,400 --> 00:33:08,640 Speaker 1: that is something that we getting out of place gets 578 00:33:08,920 --> 00:33:09,760 Speaker 1: very challenging. 579 00:33:10,120 --> 00:33:17,000 Speaker 2: Chapter four, think globally. You are saying a lot. 580 00:33:19,000 --> 00:33:20,680 Speaker 3: I hope it doesn't found no, no. 581 00:33:20,360 --> 00:33:23,160 Speaker 2: No, no, no no no, no no no. You're saying 582 00:33:23,880 --> 00:33:28,640 Speaker 2: a lot a very heavy thought for a group of 583 00:33:28,720 --> 00:33:34,600 Speaker 2: leaders who are not always taught to think globally. We 584 00:33:34,720 --> 00:33:38,560 Speaker 2: come from a generation of leadership that emphasize that we 585 00:33:38,640 --> 00:33:43,760 Speaker 2: think about our community. Okay, but when it comes to finances. 586 00:33:44,240 --> 00:33:46,040 Speaker 2: It's a global thought. 587 00:33:46,240 --> 00:33:49,040 Speaker 3: The world is global, Our products are global. 588 00:33:49,200 --> 00:33:52,400 Speaker 1: Everything that we consume there are pieces of it that 589 00:33:52,440 --> 00:33:58,239 Speaker 1: come from other places. The global community got interlocked a 590 00:33:58,280 --> 00:34:01,200 Speaker 1: long time ago. The problem is to break that apart. 591 00:34:02,040 --> 00:34:05,440 Speaker 1: I think that's very challenging. Trying to go back to 592 00:34:05,440 --> 00:34:07,600 Speaker 1: what it was is very very challenging. 593 00:34:07,600 --> 00:34:08,400 Speaker 2: It's very challenging. 594 00:34:08,400 --> 00:34:10,960 Speaker 1: And I'm not saying that as being anti American products 595 00:34:10,960 --> 00:34:15,520 Speaker 1: being created, anti labor, anti anything, but I'm saying that 596 00:34:15,560 --> 00:34:18,040 Speaker 1: we have to just recognize the situation that the world 597 00:34:18,160 --> 00:34:23,440 Speaker 1: is in. We are interdependent, Yes, yes, like never before. 598 00:34:23,480 --> 00:34:26,080 Speaker 2: And I think no matter what kind of leader you 599 00:34:26,160 --> 00:34:30,279 Speaker 2: are listening at us today it is it behooves you 600 00:34:30,400 --> 00:34:34,200 Speaker 2: to think globally when you think about everything, right down 601 00:34:34,280 --> 00:34:39,000 Speaker 2: to a post that you're posting something that they're reading 602 00:34:39,040 --> 00:34:43,400 Speaker 2: in Saigon. That their opinion that's coming back at you 603 00:34:43,520 --> 00:34:46,360 Speaker 2: may not be a reflection of who you are or 604 00:34:46,360 --> 00:34:49,320 Speaker 2: where you came from. Even if they used a picture 605 00:34:49,400 --> 00:34:52,200 Speaker 2: that looks like you, that doesn't mean that that picture 606 00:34:52,280 --> 00:34:56,480 Speaker 2: is authentic. We are in the final I don't know 607 00:34:56,480 --> 00:34:59,200 Speaker 2: if it's the final, but it may be the final one. 608 00:34:59,239 --> 00:35:04,000 Speaker 2: I see while wild West, Yes, our technology has exceeded 609 00:35:04,120 --> 00:35:08,400 Speaker 2: our habibility to legislate. Our laws have not caught up 610 00:35:08,400 --> 00:35:12,120 Speaker 2: with where we are. Neither has our defenses matched the 611 00:35:12,239 --> 00:35:17,040 Speaker 2: possibilities of the turmoil that we might go through. Everything 612 00:35:17,160 --> 00:35:20,840 Speaker 2: you buy now has got some kind of IP address 613 00:35:20,920 --> 00:35:24,480 Speaker 2: connected to it, right down to your refrigerator and your dryer. 614 00:35:24,880 --> 00:35:27,000 Speaker 2: So sometimes I come home, I think the whole house 615 00:35:27,080 --> 00:35:30,680 Speaker 2: is listening at me. I want to cover the whole 616 00:35:30,719 --> 00:35:34,680 Speaker 2: house with a mattress and then whisper. That's how much 617 00:35:34,920 --> 00:35:38,120 Speaker 2: we are losing privacy. And we were coming up in 618 00:35:38,160 --> 00:35:41,560 Speaker 2: a society where we've got to think differently about how 619 00:35:41,560 --> 00:35:45,120 Speaker 2: we market products, how we do business, how we communicate 620 00:35:45,160 --> 00:35:48,960 Speaker 2: with people. We can't just approach things from a black 621 00:35:49,080 --> 00:35:53,000 Speaker 2: and white issue and be effective in a global world 622 00:35:53,280 --> 00:35:58,160 Speaker 2: that runs on green that isn't green anymore. When it's orders. 623 00:35:58,160 --> 00:36:00,000 Speaker 2: The other day they told me we don't take care. 624 00:36:01,200 --> 00:36:05,920 Speaker 2: I thought, really, okay, So we're starting to learn in 625 00:36:05,960 --> 00:36:09,279 Speaker 2: the midst of the changing of cash, the changing of 626 00:36:09,320 --> 00:36:12,080 Speaker 2: the way we did business, the changing of the way 627 00:36:12,120 --> 00:36:16,319 Speaker 2: we thought. You're saying big stuff to us because you're 628 00:36:16,360 --> 00:36:20,719 Speaker 2: talking about China and Japan and you're talking about global markets, 629 00:36:20,880 --> 00:36:22,919 Speaker 2: and we're talking about South Central LA. 630 00:36:23,400 --> 00:36:25,319 Speaker 3: But not. 631 00:36:25,480 --> 00:36:28,960 Speaker 1: But and I can give you a lot of examples 632 00:36:28,960 --> 00:36:32,600 Speaker 1: of small businesses that have been lit up by the 633 00:36:32,640 --> 00:36:34,920 Speaker 1: opportunity to sell their products in other places. 634 00:36:35,080 --> 00:36:36,440 Speaker 2: Right con trees, there you go. 635 00:36:36,520 --> 00:36:39,880 Speaker 1: And we see it with influencers, we see it with 636 00:36:40,040 --> 00:36:43,560 Speaker 1: all sorts of things. So those borders have gone down 637 00:36:43,640 --> 00:36:47,000 Speaker 1: for us, and those barriers have also gone down for us. Yes, 638 00:36:47,080 --> 00:36:49,200 Speaker 1: and we have been able to benefit from that. And 639 00:36:49,200 --> 00:36:53,440 Speaker 1: that can be from the mundane to the most outrageous. 640 00:36:53,480 --> 00:36:57,920 Speaker 1: I mean everything from hair care products to food. And 641 00:36:57,960 --> 00:36:59,640 Speaker 1: it's just one of these things that I think we 642 00:36:59,680 --> 00:37:03,040 Speaker 1: are we can't miss the point that we can benefit to. 643 00:37:03,960 --> 00:37:07,640 Speaker 1: You know, if you do something great today, people can 644 00:37:07,760 --> 00:37:09,239 Speaker 1: actually find out about it. 645 00:37:09,480 --> 00:37:09,680 Speaker 2: Right. 646 00:37:10,000 --> 00:37:12,360 Speaker 1: We are not in a time of covered wagons and 647 00:37:12,440 --> 00:37:14,680 Speaker 1: news moving slowly by word of mouth. 648 00:37:15,200 --> 00:37:17,160 Speaker 3: You can actually get a viral thing. 649 00:37:17,080 --> 00:37:21,480 Speaker 1: To happen instantly and create a great phenomenon. 650 00:37:21,840 --> 00:37:23,719 Speaker 2: So this is what I want you to take away 651 00:37:23,760 --> 00:37:28,719 Speaker 2: from this. If you are being rejected, it doesn't necessarily 652 00:37:28,760 --> 00:37:31,839 Speaker 2: mean that your product is bad. It may be that 653 00:37:31,880 --> 00:37:40,240 Speaker 2: you haven't found your audience. Yes, check to six find 654 00:37:40,239 --> 00:37:46,560 Speaker 2: your audience. So let's widen the search for the audience. 655 00:37:47,400 --> 00:37:51,120 Speaker 2: The challenge in widening the search for the audience. That 656 00:37:51,200 --> 00:37:54,560 Speaker 2: I find is that the old rules as it relates 657 00:37:54,640 --> 00:37:59,640 Speaker 2: to media, whether social or physical media, has become more 658 00:37:59,719 --> 00:38:08,040 Speaker 2: challenge because it's become increasingly fragmented, increasingly diverse. The algorithms 659 00:38:08,080 --> 00:38:12,360 Speaker 2: are giving you the truth in the flavor you like. Okay, 660 00:38:12,800 --> 00:38:16,040 Speaker 2: And now you're in a situation whereas you had to 661 00:38:16,239 --> 00:38:20,000 Speaker 2: advertise on channel three, Channel eight and channel thirteen. Now 662 00:38:20,040 --> 00:38:23,120 Speaker 2: I'm dating myself when I go there. Now you've got 663 00:38:23,600 --> 00:38:26,280 Speaker 2: people don't even have that. They've got cable, they don't 664 00:38:26,320 --> 00:38:29,200 Speaker 2: have cable. They do this, they do that, they're listening 665 00:38:29,239 --> 00:38:33,279 Speaker 2: at satellite radio. You got about satellite radio. You got 666 00:38:33,280 --> 00:38:36,640 Speaker 2: to move into so many different ways that we don't 667 00:38:36,880 --> 00:38:42,480 Speaker 2: as small business leaders and spiritual leaders. We don't always 668 00:38:42,520 --> 00:38:45,480 Speaker 2: think that our next convert may be from Israel, that 669 00:38:45,600 --> 00:38:49,360 Speaker 2: our next convert may be from Afghanistan, that our next 670 00:38:49,840 --> 00:38:52,799 Speaker 2: I get comments from people in languages I can read, 671 00:38:54,120 --> 00:38:57,000 Speaker 2: so I have to get the translation button to see 672 00:38:57,000 --> 00:39:03,200 Speaker 2: whether I ought to be mad or not. So as 673 00:39:03,239 --> 00:39:07,520 Speaker 2: we think about the world more globally, how does that 674 00:39:07,600 --> 00:39:12,600 Speaker 2: affect the products you create, the language that you speak, 675 00:39:13,320 --> 00:39:17,200 Speaker 2: and the colloquialisms that you use. Tend to be a 676 00:39:17,239 --> 00:39:20,399 Speaker 2: reflection of where you came from. And I think all 677 00:39:20,400 --> 00:39:23,440 Speaker 2: of us, even if we only speak English, have to 678 00:39:23,480 --> 00:39:30,879 Speaker 2: be bilingual because church has its own language. Okay, business 679 00:39:30,920 --> 00:39:34,480 Speaker 2: hair products has its own language, AI has its own language. 680 00:39:34,760 --> 00:39:37,120 Speaker 2: But if you're going into the global market, you have 681 00:39:37,200 --> 00:39:40,160 Speaker 2: to be bilingual enough to have a conversation on a 682 00:39:40,239 --> 00:39:43,560 Speaker 2: multiplicity of languages to get into game. And how does 683 00:39:43,600 --> 00:39:48,960 Speaker 2: that start. It starts with reading things that you don't understand, 684 00:39:50,120 --> 00:39:53,400 Speaker 2: looking up things you have to google, talking to people 685 00:39:53,440 --> 00:39:57,320 Speaker 2: where you're drowning at the table, but you might drown. 686 00:39:57,480 --> 00:40:02,359 Speaker 2: She drowned me in a minute. I be underwater making bubbles. However, 687 00:40:03,080 --> 00:40:06,200 Speaker 2: I'm going to catch something and don't be afraid to 688 00:40:06,320 --> 00:40:10,120 Speaker 2: walk into the room, lack a fool, and leave like 689 00:40:10,160 --> 00:40:10,840 Speaker 2: a professor. 690 00:40:15,000 --> 00:40:17,680 Speaker 1: So I always tell people I heard this from the 691 00:40:17,719 --> 00:40:21,360 Speaker 1: CEO of Microsoft, Sacha Nadella, who was on the Starbucks 692 00:40:21,400 --> 00:40:24,000 Speaker 1: board with me for years, and he said, I don't 693 00:40:24,000 --> 00:40:25,320 Speaker 1: want to be a know it all, I want to 694 00:40:25,320 --> 00:40:28,160 Speaker 1: be a learn at all. Right, So I thought that 695 00:40:28,280 --> 00:40:31,200 Speaker 1: was a brilliant thing to say, especially for someone running 696 00:40:31,200 --> 00:40:34,319 Speaker 1: a company. We call it a three three t three 697 00:40:34,560 --> 00:40:38,279 Speaker 1: trillion dollars in value so he's running a three T 698 00:40:38,680 --> 00:40:41,719 Speaker 1: saying I don't want to be a know it all, 699 00:40:41,760 --> 00:40:43,600 Speaker 1: I want to be a learn at all. So one 700 00:40:43,680 --> 00:40:45,839 Speaker 1: is this perspective of learning. The other, which I think 701 00:40:45,920 --> 00:40:49,440 Speaker 1: is really important, is to understand there are niches to 702 00:40:49,560 --> 00:40:53,920 Speaker 1: markets where you can master a niche and become extremely successful. 703 00:40:54,400 --> 00:40:57,320 Speaker 1: The greatest Black entrepreneurs of all time, that's what they did. 704 00:40:57,760 --> 00:41:00,239 Speaker 1: That's what John Johnson did with Ebany, That's what George 705 00:41:00,320 --> 00:41:03,120 Speaker 1: Johnson did with Johnson products. We can grow down the 706 00:41:03,120 --> 00:41:06,479 Speaker 1: list of they first went to their community. So while 707 00:41:06,520 --> 00:41:09,279 Speaker 1: you're also thinking about Israel, don't forget about the next 708 00:41:09,320 --> 00:41:12,239 Speaker 1: door neighbor, because I sometimes think we do that. The 709 00:41:12,280 --> 00:41:14,160 Speaker 1: other thing that I say to people, which I think 710 00:41:14,200 --> 00:41:19,160 Speaker 1: is super important, why is your product or service better 711 00:41:19,960 --> 00:41:23,160 Speaker 1: or different? If you are me too, it's not going 712 00:41:23,200 --> 00:41:25,879 Speaker 1: to be great. You've got to tell me why it's 713 00:41:25,920 --> 00:41:28,400 Speaker 1: going to be better than whatever is out there, or 714 00:41:28,480 --> 00:41:31,360 Speaker 1: you've done something with a different spin on it, or 715 00:41:31,400 --> 00:41:35,480 Speaker 1: you've created a different service or something that is making 716 00:41:35,520 --> 00:41:38,600 Speaker 1: people's lives better in some way. So John Johnson took 717 00:41:38,680 --> 00:41:42,320 Speaker 1: Life magazine and made Ebony because we weren't in Life. 718 00:41:42,840 --> 00:41:45,400 Speaker 1: So a lot of customers came and said, well, I 719 00:41:45,440 --> 00:41:48,640 Speaker 1: want to see people look like me and created something 720 00:41:48,760 --> 00:41:52,480 Speaker 1: off of something but different that no one else had 721 00:41:52,520 --> 00:41:55,920 Speaker 1: the vision to do. John Rodgers, who started Aerial Investments, 722 00:41:56,080 --> 00:41:59,719 Speaker 1: is the first minority own mutual fund company in America. 723 00:42:00,480 --> 00:42:02,640 Speaker 3: He was twenty four years old and said. 724 00:42:02,480 --> 00:42:05,400 Speaker 1: I'm gonna start a mutual fun company like no black 725 00:42:05,440 --> 00:42:08,120 Speaker 1: person did that. But he said, I'm gonna do it 726 00:42:08,120 --> 00:42:10,440 Speaker 1: in a very specific way by investing in a very 727 00:42:10,520 --> 00:42:13,799 Speaker 1: specific kind of company and go against all type. They're 728 00:42:13,840 --> 00:42:16,040 Speaker 1: gonna think I'm a gunslinger and I'm gonna have a 729 00:42:16,080 --> 00:42:19,800 Speaker 1: turtle as a logo. I'm gonna like literally upset the 730 00:42:19,840 --> 00:42:22,560 Speaker 1: apple cart with what they think I'm gonna be versus 731 00:42:22,560 --> 00:42:24,640 Speaker 1: what I'm trying to be and what I deliver. That 732 00:42:24,920 --> 00:42:28,000 Speaker 1: was different, even tho the stocks that he was investing 733 00:42:28,000 --> 00:42:31,240 Speaker 1: in was different. So there may be thousands of investment firms, 734 00:42:31,600 --> 00:42:33,960 Speaker 1: but then he did it differently. So I always tell 735 00:42:34,000 --> 00:42:35,200 Speaker 1: people when they come and tell. 736 00:42:35,000 --> 00:42:37,040 Speaker 3: Me about their products, I'll tell you the rule of thumb. 737 00:42:37,080 --> 00:42:39,680 Speaker 1: I have a Aeriel, so I say, if you show 738 00:42:39,760 --> 00:42:43,359 Speaker 1: me from our marketing team aerial marketing materials and if 739 00:42:43,400 --> 00:42:45,759 Speaker 1: I can put my name over it and drop in 740 00:42:45,800 --> 00:42:48,600 Speaker 1: the name of any investment firm in the nation, and 741 00:42:48,680 --> 00:42:49,960 Speaker 1: it still makes sense. 742 00:42:50,640 --> 00:42:51,800 Speaker 3: It's not aerial. 743 00:42:52,920 --> 00:42:56,440 Speaker 1: Instead, I want you to show me those marketing materials 744 00:42:56,560 --> 00:42:58,600 Speaker 1: and if I put the name of an investment firm 745 00:42:58,600 --> 00:43:00,239 Speaker 1: in there, that is not us. I want some want 746 00:43:00,280 --> 00:43:04,640 Speaker 1: to say, why does Fidelity have aerials materials? Because they 747 00:43:04,760 --> 00:43:07,600 Speaker 1: know who we are and what we stand for, and 748 00:43:07,600 --> 00:43:10,520 Speaker 1: that doesn't even make sense that they would have these 749 00:43:10,600 --> 00:43:14,200 Speaker 1: materials that are borrowing something that is aerial. I'm using 750 00:43:14,200 --> 00:43:16,319 Speaker 1: that as an example. That's not an actual case, but 751 00:43:16,680 --> 00:43:18,880 Speaker 1: that's the way of thinking. So whatever the product or 752 00:43:18,920 --> 00:43:22,319 Speaker 1: services that you have, can someone just drop their name 753 00:43:22,400 --> 00:43:26,080 Speaker 1: into it and it's still fine or is it Nope, 754 00:43:26,560 --> 00:43:32,319 Speaker 1: that is Miss Shirley's product and has her logo and 755 00:43:32,400 --> 00:43:37,480 Speaker 1: her language and her branded reputation on it, and if 756 00:43:37,560 --> 00:43:40,520 Speaker 1: Loriel tried to do it, it would not make sense. 757 00:43:41,600 --> 00:43:45,760 Speaker 2: So we then have to think about what is unique 758 00:43:45,800 --> 00:43:49,319 Speaker 2: about us and then make sure that that story is 759 00:43:49,400 --> 00:43:55,840 Speaker 2: conveyed consistently through every medium of communication that is face 760 00:43:56,000 --> 00:43:59,360 Speaker 2: forward to the people. You can't be saying one thing 761 00:43:59,600 --> 00:44:03,360 Speaker 2: on and something different on Facebook and your website is 762 00:44:03,400 --> 00:44:07,040 Speaker 2: saying something different. There's too many versions of us because 763 00:44:07,080 --> 00:44:09,839 Speaker 2: we haven't thought through and I want to see if 764 00:44:09,880 --> 00:44:14,120 Speaker 2: you agree with this. We haven't thought through what is 765 00:44:14,200 --> 00:44:17,719 Speaker 2: our story, what is unique about us? And what did 766 00:44:17,719 --> 00:44:21,000 Speaker 2: we come into this world to do. I think those 767 00:44:21,080 --> 00:44:25,080 Speaker 2: thoughts are the thoughts that require you go sit up 768 00:44:25,160 --> 00:44:28,719 Speaker 2: under tree and maybe draw up some things and tear 769 00:44:28,800 --> 00:44:31,879 Speaker 2: up some things until you come down to some deliverable 770 00:44:31,960 --> 00:44:36,560 Speaker 2: promises that then become recognizable to people. But they can't 771 00:44:36,600 --> 00:44:40,359 Speaker 2: be recognizable to people if they're not recognizable to you. 772 00:44:40,719 --> 00:44:42,720 Speaker 2: And a lot of us are trying to be branded 773 00:44:42,800 --> 00:44:46,400 Speaker 2: by some outside company to be something that's not authentically 774 00:44:46,480 --> 00:44:49,280 Speaker 2: who we are. And there we are trying to memorize 775 00:44:49,360 --> 00:44:51,920 Speaker 2: something that they told us we ought to be because 776 00:44:51,960 --> 00:44:54,080 Speaker 2: they think it might be, and then we haven't tested 777 00:44:54,160 --> 00:44:54,720 Speaker 2: the market. 778 00:44:54,880 --> 00:44:57,360 Speaker 1: I was going to say, feedback is very important. Yeah, 779 00:44:57,400 --> 00:44:59,600 Speaker 1: No matter what I do, I always go to people 780 00:44:59,640 --> 00:45:04,239 Speaker 1: and I say, shred my idea. Tell me how dumb 781 00:45:04,320 --> 00:45:07,440 Speaker 1: I am naive? I didn't think this through melody. You've 782 00:45:07,440 --> 00:45:10,399 Speaker 1: got to be kidding. If you're eye rolling, eye roll 783 00:45:10,440 --> 00:45:13,160 Speaker 1: in front of my face, So tell me how bad 784 00:45:13,200 --> 00:45:16,000 Speaker 1: it is. Now a lot of times people are very reticent, 785 00:45:16,080 --> 00:45:18,640 Speaker 1: but I really want to know. Help me before I 786 00:45:18,680 --> 00:45:20,280 Speaker 1: go into the wilderness and fail. 787 00:45:20,800 --> 00:45:22,400 Speaker 3: And if you have experience, tell me. 788 00:45:22,440 --> 00:45:28,280 Speaker 1: But a lot of people don't want feedback. They really 789 00:45:28,360 --> 00:45:32,080 Speaker 1: don't you hit the oohs out there. I mean they 790 00:45:32,160 --> 00:45:34,479 Speaker 1: really don't. They wanted you to tell them how great 791 00:45:34,560 --> 00:45:37,279 Speaker 1: they are, and it might be great. But if you say, 792 00:45:37,280 --> 00:45:39,359 Speaker 1: but these three things I would think about, they get 793 00:45:39,360 --> 00:45:42,759 Speaker 1: an attitude with you right away. If you want to 794 00:45:42,800 --> 00:45:45,920 Speaker 1: be great, you take the feedback and you work around it. 795 00:45:45,960 --> 00:45:47,960 Speaker 1: And I can tell you my team will tell you. 796 00:45:48,040 --> 00:45:50,880 Speaker 1: I will call the most successful people in the country 797 00:45:50,880 --> 00:45:53,640 Speaker 1: and say, here's my idea. Can I send me to 798 00:45:53,680 --> 00:45:56,279 Speaker 1: the deck or can I pitch you? And then can 799 00:45:56,320 --> 00:45:59,560 Speaker 1: you critique me? To this day, I'm still doing it. 800 00:45:59,600 --> 00:46:02,400 Speaker 1: Tell me everything I haven't done right, write notes in 801 00:46:02,440 --> 00:46:05,480 Speaker 1: the margat and tell me where are your questions? Because 802 00:46:05,560 --> 00:46:08,239 Speaker 1: if I can stress test this idea with you and 803 00:46:08,320 --> 00:46:11,279 Speaker 1: your big time, then maybe I can actually break through 804 00:46:11,280 --> 00:46:12,320 Speaker 1: and make this work. 805 00:46:12,680 --> 00:46:14,839 Speaker 2: So if you can. 806 00:46:15,880 --> 00:46:18,279 Speaker 1: And sometimes it's a neighbor or friends, I mean, just 807 00:46:18,600 --> 00:46:21,160 Speaker 1: mine is I write a client letter every quarter to 808 00:46:21,200 --> 00:46:23,160 Speaker 1: all of our clients about how we've done for the quarter, 809 00:46:24,000 --> 00:46:27,400 Speaker 1: and I have expert readers read it, and the readers 810 00:46:27,440 --> 00:46:32,640 Speaker 1: are at all levels of sophistication. My assistant always reads, 811 00:46:32,719 --> 00:46:35,680 Speaker 1: I have a couple of friends read, I've senior people 812 00:46:35,760 --> 00:46:36,640 Speaker 1: lead read. 813 00:46:36,760 --> 00:46:38,360 Speaker 3: I have our co CEO read. 814 00:46:38,760 --> 00:46:42,200 Speaker 1: Because I want someone who is a school teacher, bus driver, 815 00:46:43,640 --> 00:46:45,279 Speaker 1: someone who works at Sephora to. 816 00:46:45,560 --> 00:46:46,760 Speaker 3: Understand what I write. 817 00:46:46,920 --> 00:46:49,000 Speaker 1: But I also want a CFO or a CEO to 818 00:46:49,080 --> 00:46:50,000 Speaker 1: understand what I write. 819 00:46:50,320 --> 00:46:51,400 Speaker 3: And I want both. 820 00:46:51,239 --> 00:46:54,640 Speaker 1: Of them to think, well, that's smart as opposed to 821 00:46:54,680 --> 00:46:57,520 Speaker 1: I wrote to some audience and I talked over or 822 00:46:57,640 --> 00:46:58,400 Speaker 1: under someone. 823 00:46:59,239 --> 00:47:00,640 Speaker 3: So I use those people to. 824 00:47:00,640 --> 00:47:03,319 Speaker 1: Critique my work. And when I was on GMA, I 825 00:47:03,360 --> 00:47:06,840 Speaker 1: used to say to Diane Sawyer on the way to 826 00:47:07,280 --> 00:47:12,880 Speaker 1: the show, I would do my segment with the driver 827 00:47:13,120 --> 00:47:17,759 Speaker 1: of the black car. Every single time. I would sit 828 00:47:17,800 --> 00:47:20,160 Speaker 1: in the front seat and I would say, can I 829 00:47:20,239 --> 00:47:22,919 Speaker 1: run through my segment. It'd be like four or five 830 00:47:22,960 --> 00:47:25,840 Speaker 1: in the morning in New York, earlier in the West Coast, 831 00:47:26,600 --> 00:47:29,359 Speaker 1: and they would say, okay, people I've never met, And 832 00:47:29,400 --> 00:47:32,640 Speaker 1: I said, tell me anything you don't understand that I say. 833 00:47:33,440 --> 00:47:35,400 Speaker 1: And I used the driver on the way to the 834 00:47:35,480 --> 00:47:38,960 Speaker 1: show to critique my answers so that I could get better, 835 00:47:39,320 --> 00:47:41,120 Speaker 1: so I could be clear with people that I was 836 00:47:41,160 --> 00:47:42,880 Speaker 1: trying to talk to That's wonderful. 837 00:47:43,239 --> 00:47:49,560 Speaker 2: That's wonderful. It also suggests, just like your resume, how 838 00:47:49,640 --> 00:47:54,960 Speaker 2: broad your net is. If your net reaches from the 839 00:47:55,080 --> 00:48:01,680 Speaker 2: uber driver to the fortune one hundred company C suite 840 00:48:01,760 --> 00:48:05,759 Speaker 2: person and you have both of them, how do you 841 00:48:05,880 --> 00:48:09,439 Speaker 2: go about widening we're not all you. How do we 842 00:48:09,480 --> 00:48:13,880 Speaker 2: go about widening our net? Beyond the parameters which most 843 00:48:13,960 --> 00:48:17,520 Speaker 2: preachers talk to preachers, doctors talk to doctors, Lawyers talk 844 00:48:17,560 --> 00:48:20,160 Speaker 2: to lawyers. We get stuck in a bubble that we 845 00:48:20,400 --> 00:48:23,880 Speaker 2: self create. How did you begin or where did you 846 00:48:24,000 --> 00:48:26,799 Speaker 2: learn to break out that bubble so that you would 847 00:48:26,880 --> 00:48:33,080 Speaker 2: have respect for the uber driver and access to the 848 00:48:33,120 --> 00:48:36,959 Speaker 2: corporate leader. I pay a lot of attention to both 849 00:48:37,000 --> 00:48:41,600 Speaker 2: sides too, and particularly I keep a handful of people 850 00:48:41,960 --> 00:48:46,440 Speaker 2: who only have ten minutes to talk oh yeah, because when. 851 00:48:46,280 --> 00:48:50,920 Speaker 3: They got yes, it's like three words. 852 00:48:50,640 --> 00:48:53,600 Speaker 2: Yes, yes. When people don't have a lot of time 853 00:48:53,680 --> 00:48:56,800 Speaker 2: to talk those people, that means number one, they're busy 854 00:48:56,880 --> 00:49:00,600 Speaker 2: doing things. They're productive, they're fruitful, but they're are going 855 00:49:00,680 --> 00:49:03,839 Speaker 2: to be on such a high level that even if 856 00:49:03,840 --> 00:49:06,600 Speaker 2: you're not ready for it. People who have too much 857 00:49:06,680 --> 00:49:10,680 Speaker 2: time for you can be dangerous and slip into things 858 00:49:10,719 --> 00:49:13,839 Speaker 2: that are really not wise and not well thought out. 859 00:49:14,239 --> 00:49:17,240 Speaker 2: Yet just because the person is pushing the mob doesn't 860 00:49:17,280 --> 00:49:19,880 Speaker 2: mean that they don't know what kind of detergent are 861 00:49:19,920 --> 00:49:22,560 Speaker 2: to be used in a building. And yeah, come on, 862 00:49:22,719 --> 00:49:25,200 Speaker 2: am I right about it? And we have to have 863 00:49:25,280 --> 00:49:29,000 Speaker 2: respect for both sides. You have to be a broad person. 864 00:49:29,840 --> 00:49:32,600 Speaker 2: You have to come up in Chicago raised by a 865 00:49:32,640 --> 00:49:36,160 Speaker 2: single mother to start a conversation with the uber driver 866 00:49:36,520 --> 00:49:40,000 Speaker 2: when you could be the lady sitting up in the stilettos, 867 00:49:40,360 --> 00:49:43,359 Speaker 2: riding in the backseat of the car talking about, oh, 868 00:49:43,400 --> 00:49:48,239 Speaker 2: it's too cold in here. There. What I found out 869 00:49:48,920 --> 00:49:51,640 Speaker 2: and I don't have money, but I have enough money 870 00:49:51,680 --> 00:49:54,439 Speaker 2: to know what money is. And what I found out 871 00:49:54,719 --> 00:49:57,440 Speaker 2: is that the people who are the most I'm going 872 00:49:57,520 --> 00:50:03,040 Speaker 2: to use a colloquialism bougie, are the Yeah, I bet 873 00:50:03,080 --> 00:50:04,480 Speaker 2: you haven't heard that for a minute. 874 00:50:04,719 --> 00:50:06,839 Speaker 3: The people, oh no, I do you do here? 875 00:50:07,560 --> 00:50:09,759 Speaker 2: The people who are the most boogie are generally the 876 00:50:09,760 --> 00:50:10,279 Speaker 2: most broke. 877 00:50:11,040 --> 00:50:16,480 Speaker 3: Yeah. So, my mother always said, I love this one. 878 00:50:16,680 --> 00:50:23,640 Speaker 1: She's like melody, money talks and wealth whispers. Yes, she 879 00:50:23,800 --> 00:50:26,799 Speaker 1: was like a whispers you no one has to know 880 00:50:27,600 --> 00:50:29,760 Speaker 1: and you you know, it's like you've never seen anything 881 00:50:29,800 --> 00:50:32,800 Speaker 1: on an Instagram or anything with me about a label, 882 00:50:33,239 --> 00:50:37,760 Speaker 1: a brand, wealth whispers, money talks. 883 00:50:38,760 --> 00:50:39,920 Speaker 3: Let me see the difference. 884 00:50:40,040 --> 00:50:44,040 Speaker 2: I learned that the hard way. You get a whole 885 00:50:44,080 --> 00:50:48,000 Speaker 2: new level of haters when you start speaking out about 886 00:50:48,040 --> 00:50:51,960 Speaker 2: every little thing, which is very easy to do when 887 00:50:52,000 --> 00:50:53,040 Speaker 2: you came from nothing. 888 00:50:53,600 --> 00:50:55,719 Speaker 1: But you know that usually is a sign of some 889 00:50:55,840 --> 00:50:59,600 Speaker 1: form of security. So I just I think most people 890 00:50:59,680 --> 00:51:02,919 Speaker 1: get or that phase, and I think they they end up. 891 00:51:03,360 --> 00:51:04,880 Speaker 1: You see this with a lot of people. 892 00:51:04,960 --> 00:51:08,080 Speaker 3: It's new. Be patient with them, you know it. 893 00:51:08,200 --> 00:51:11,280 Speaker 1: Really we all are learning. We're all works in progress. 894 00:51:11,680 --> 00:51:14,080 Speaker 1: Your point about, which I think is very important, is 895 00:51:14,560 --> 00:51:16,000 Speaker 1: accessing people. 896 00:51:16,160 --> 00:51:20,400 Speaker 2: Chapter numbers, how to ask for favors. 897 00:51:21,160 --> 00:51:25,640 Speaker 1: I have some rules, so first of all, I always 898 00:51:25,680 --> 00:51:29,720 Speaker 1: want to be if I call someone for anything, super crisp. 899 00:51:30,400 --> 00:51:33,520 Speaker 1: So I'll practice what I want to say before the 900 00:51:33,600 --> 00:51:35,320 Speaker 1: call so I can get it down as if you 901 00:51:35,520 --> 00:51:37,120 Speaker 1: you how many times if you want a call with 902 00:51:37,160 --> 00:51:37,920 Speaker 1: someone and you're like. 903 00:51:38,200 --> 00:51:39,360 Speaker 3: What do they want? 904 00:51:40,080 --> 00:51:42,160 Speaker 1: You know they're not getting to the point you're The 905 00:51:42,280 --> 00:51:45,960 Speaker 1: email is so long. I literally give it to my office. 906 00:51:46,000 --> 00:51:48,160 Speaker 1: I'm like, what do they want? My office will tell you. 907 00:51:48,200 --> 00:51:50,400 Speaker 1: I'm like, I cannot read this email. I do not 908 00:51:50,560 --> 00:51:53,440 Speaker 1: know what they want. Most people, when you really want 909 00:51:53,440 --> 00:51:56,600 Speaker 1: to like, get right to it, crisp. The second thing 910 00:51:56,680 --> 00:51:59,200 Speaker 1: is I have a rule. If I've never met you, yes, 911 00:51:59,480 --> 00:52:00,600 Speaker 1: I don't get to ask. 912 00:52:00,400 --> 00:52:01,080 Speaker 3: You for something. 913 00:52:03,239 --> 00:52:03,880 Speaker 2: I must shout. 914 00:52:05,920 --> 00:52:07,160 Speaker 3: I can only. 915 00:52:06,880 --> 00:52:11,560 Speaker 1: Ask you for advice, right and advice. I have found 916 00:52:12,080 --> 00:52:16,920 Speaker 1: people love to give love. It's like, how would you 917 00:52:16,960 --> 00:52:18,719 Speaker 1: do this? How would you think about it? And I 918 00:52:18,800 --> 00:52:21,440 Speaker 1: do that just to get them invested in the idea 919 00:52:21,600 --> 00:52:24,719 Speaker 1: of what I'm working on and me and generally once 920 00:52:24,760 --> 00:52:27,200 Speaker 1: they started, the wheels start turning. And then you come 921 00:52:27,239 --> 00:52:29,480 Speaker 1: back and said I did these three things in a 922 00:52:29,640 --> 00:52:34,759 Speaker 1: crisp email, not paragraphs. Then when you ask for time again, 923 00:52:34,800 --> 00:52:35,680 Speaker 1: it's like, can I. 924 00:52:35,600 --> 00:52:36,920 Speaker 3: Follow up on one point? 925 00:52:37,680 --> 00:52:42,200 Speaker 1: By the time you've established some kind of relationship, when 926 00:52:42,280 --> 00:52:45,080 Speaker 1: you ask for something, you've got some credibility behind you, 927 00:52:45,680 --> 00:52:48,799 Speaker 1: versus going in hot you've never met them. 928 00:52:49,480 --> 00:52:52,839 Speaker 2: That's why I waited several years to ask you to come. 929 00:52:54,719 --> 00:52:56,120 Speaker 3: You could have asked, well. 930 00:52:56,960 --> 00:53:02,920 Speaker 2: My point is, don't waste your favors. Don't waste your favors, 931 00:53:03,080 --> 00:53:06,640 Speaker 2: and don't let people talk to you into spending your 932 00:53:06,760 --> 00:53:11,880 Speaker 2: favor with somebody for their benefit because they will prostitute 933 00:53:12,360 --> 00:53:15,640 Speaker 2: your favor at your expense. And then when you really 934 00:53:15,719 --> 00:53:18,880 Speaker 2: need the person, you don't have the capital with the 935 00:53:18,960 --> 00:53:22,279 Speaker 2: person to be able to influence them because you have 936 00:53:22,480 --> 00:53:27,960 Speaker 2: wasted your favor. Are you hearing what I'm talking about? Yeah, 937 00:53:28,360 --> 00:53:31,680 Speaker 2: and you don't get that favor back again. Not because 938 00:53:31,680 --> 00:53:35,799 Speaker 2: she's not nice, not because she's not kind. This is respect, 939 00:53:36,800 --> 00:53:40,600 Speaker 2: respecting that she is busy, Respecting that she flew in 940 00:53:40,680 --> 00:53:42,560 Speaker 2: from somewhere and she's flying out of here in a 941 00:53:42,560 --> 00:53:45,520 Speaker 2: minute and got someplace else to go, and flying out 942 00:53:45,560 --> 00:53:47,920 Speaker 2: somewhere else in a minute and meet George in the 943 00:53:47,920 --> 00:53:50,800 Speaker 2: middle of the air and blow him a kiss. Understanding 944 00:53:50,880 --> 00:53:56,640 Speaker 2: that understanding that it's called respect. And if you don't 945 00:53:56,719 --> 00:54:01,920 Speaker 2: respect them, why call them? So I think it had 946 00:54:01,960 --> 00:54:05,240 Speaker 2: been maybe a year and a half, maybe two years 947 00:54:05,239 --> 00:54:09,000 Speaker 2: since we had talked. We were doing during COVID, we 948 00:54:09,000 --> 00:54:12,759 Speaker 2: were talking, okay, So it's been since COVID. She hadn't 949 00:54:12,840 --> 00:54:14,680 Speaker 2: heard a word from me. Maybe a thank you note 950 00:54:14,800 --> 00:54:16,400 Speaker 2: or something, but nothing else. 951 00:54:17,840 --> 00:54:19,080 Speaker 3: But I want to hear from you. 952 00:54:19,000 --> 00:54:19,759 Speaker 2: You want to hear from me? 953 00:54:19,840 --> 00:54:20,720 Speaker 3: I do? 954 00:54:20,480 --> 00:54:20,799 Speaker 2: I do. 955 00:54:20,920 --> 00:54:24,799 Speaker 1: I learned that from someone, really, Yeah, I did. I 956 00:54:24,800 --> 00:54:28,239 Speaker 1: had this rule. I have these rules, and I was like, 957 00:54:28,280 --> 00:54:32,640 Speaker 1: the people, I will never ask anything and bother them ever, ever, ever, ever. 958 00:54:33,360 --> 00:54:36,280 Speaker 1: I put Oprah in that category, and I put Michelle 959 00:54:36,280 --> 00:54:39,400 Speaker 1: Obama in that category. And I love Michelle like we 960 00:54:39,480 --> 00:54:44,200 Speaker 1: all do, love admire so much. And one day during COVID, 961 00:54:44,320 --> 00:54:46,839 Speaker 1: she said to me, you never call and I said, 962 00:54:46,880 --> 00:54:49,440 Speaker 1: I don't ever want to bother you. And she said, 963 00:54:49,719 --> 00:54:51,160 Speaker 1: maybe I want to talk to you. 964 00:54:53,440 --> 00:54:57,640 Speaker 2: Yeah, I have made. 965 00:54:56,480 --> 00:54:59,920 Speaker 1: And I was like, wow, She's like, you don't get 966 00:55:00,120 --> 00:55:02,120 Speaker 1: to make that decision for me. Maybe I want to 967 00:55:02,160 --> 00:55:05,480 Speaker 1: talk to you and that. It was so touching, but 968 00:55:05,560 --> 00:55:08,000 Speaker 1: it was also a great lesson. I am assuming a 969 00:55:08,040 --> 00:55:14,239 Speaker 1: lot and I am creating a one sided relationship with 970 00:55:14,400 --> 00:55:16,680 Speaker 1: someone that would like to engage with me and that 971 00:55:16,760 --> 00:55:20,400 Speaker 1: I could learn from based upon me just deciding that 972 00:55:20,480 --> 00:55:22,080 Speaker 1: I am an imposition to them. 973 00:55:23,239 --> 00:55:28,360 Speaker 2: But but but I would Devil's advocate because you're not going 974 00:55:28,400 --> 00:55:31,440 Speaker 2: to have all these people over at my house tomorrow. 975 00:55:31,640 --> 00:55:33,880 Speaker 2: I've literally I love you to death, but you are 976 00:55:33,920 --> 00:55:34,879 Speaker 2: not going to do me like. 977 00:55:34,880 --> 00:55:37,160 Speaker 3: That she invited. 978 00:55:38,080 --> 00:55:42,720 Speaker 2: That's the point that people miss. Let the other person, 979 00:55:42,800 --> 00:55:47,000 Speaker 2: the busiest person, make the invitation, correct, because you want 980 00:55:47,000 --> 00:55:49,239 Speaker 2: to make the invitation you want to be in a 981 00:55:49,280 --> 00:55:52,080 Speaker 2: position of strength. You don't want the person in the 982 00:55:52,120 --> 00:55:56,400 Speaker 2: position of strength that you are asking something that you 983 00:55:56,400 --> 00:55:58,640 Speaker 2: You are knocking on the door every time I turn 984 00:55:58,719 --> 00:56:00,480 Speaker 2: around and the police are picking you up in the 985 00:56:00,520 --> 00:56:02,960 Speaker 2: car to carry you in. I'm praying for you as 986 00:56:03,000 --> 00:56:06,399 Speaker 2: they take you down the driveway. You want to make 987 00:56:06,440 --> 00:56:12,040 Speaker 2: sure and then then eventually, as the relationship bills, you 988 00:56:12,160 --> 00:56:15,520 Speaker 2: gotta find something that you bring to the table. 989 00:56:15,520 --> 00:56:17,600 Speaker 3: That's how I was gonna say two Way Street. Yes, 990 00:56:17,719 --> 00:56:18,520 Speaker 3: I mean you can't. 991 00:56:18,800 --> 00:56:21,719 Speaker 1: They're givers and takers, and there are people who just take. 992 00:56:22,200 --> 00:56:23,719 Speaker 1: And I don't have a lot of time for those, 993 00:56:23,719 --> 00:56:25,799 Speaker 1: the ones who are sort of sucking the life out 994 00:56:25,840 --> 00:56:29,880 Speaker 1: of you. There's an endless list of requests. They never 995 00:56:30,040 --> 00:56:33,759 Speaker 1: ask you how you are. Ever, we know these people 996 00:56:33,880 --> 00:56:36,760 Speaker 1: right they go right to their ass. There's no howard 997 00:56:36,800 --> 00:56:39,320 Speaker 1: things going, or how's the family. 998 00:56:39,880 --> 00:56:42,919 Speaker 3: It's just sort of I need Yeah. 999 00:56:42,960 --> 00:56:46,520 Speaker 2: And it's a big difference between Melody Hopson calling Oprah 1000 00:56:46,520 --> 00:56:51,360 Speaker 2: winfree and Melody Johnson calling Oprah I bet you I 1001 00:56:51,440 --> 00:56:53,680 Speaker 2: hope he got telling Melody join. 1002 00:56:53,360 --> 00:56:56,319 Speaker 1: She was a superstar in Chicago. You know, these are 1003 00:56:56,560 --> 00:56:58,799 Speaker 1: these are people I used to write her letters right, 1004 00:56:58,920 --> 00:57:02,399 Speaker 1: telling how hard, how much, literally just letters saying I'm 1005 00:57:02,440 --> 00:57:06,279 Speaker 1: such a fan or not cheesy, but just you know 1006 00:57:06,360 --> 00:57:08,880 Speaker 1: you said this, and it actually made a difference in 1007 00:57:08,880 --> 00:57:12,520 Speaker 1: my life for that sort of thing, and not wanting anything, 1008 00:57:12,719 --> 00:57:19,360 Speaker 1: just expressing my admiration and appreciation. Not but I don't 1009 00:57:19,400 --> 00:57:21,520 Speaker 1: want to say that name in a way that's inappropriate. 1010 00:57:21,560 --> 00:57:24,600 Speaker 1: It's just there's so much respect there that I have, 1011 00:57:25,280 --> 00:57:28,280 Speaker 1: and I thought she's led away for people like me, 1012 00:57:28,480 --> 00:57:35,080 Speaker 1: Michelle has led away and they've been wonderful beacons of light. 1013 00:57:35,520 --> 00:57:38,360 Speaker 1: I mean literally, that's there. But I also recognize they're 1014 00:57:38,400 --> 00:57:42,440 Speaker 1: real people with real struggles and lots of stress, lots 1015 00:57:42,440 --> 00:57:44,920 Speaker 1: of pulls on them, and I just never wanted to 1016 00:57:44,920 --> 00:57:47,040 Speaker 1: be an additional version of that. 1017 00:57:47,240 --> 00:57:50,520 Speaker 2: We had a shooting in a major hospital in Dallas, 1018 00:57:51,000 --> 00:57:53,800 Speaker 2: and I wrote the CEO and the president of the 1019 00:57:53,840 --> 00:57:58,800 Speaker 2: hospital a letter of condolence and telling him how I 1020 00:57:58,920 --> 00:58:01,840 Speaker 2: was praying for the hospital during this time. I didn't 1021 00:58:01,840 --> 00:58:04,240 Speaker 2: even know him. I said, I'm praying for the hospital 1022 00:58:04,280 --> 00:58:06,919 Speaker 2: during this time. I know this is a difficult time 1023 00:58:06,960 --> 00:58:10,320 Speaker 2: to lead people who are depressed and broken hearted. And 1024 00:58:11,400 --> 00:58:14,720 Speaker 2: he never forgot it, he responded, He wrote back, just 1025 00:58:14,840 --> 00:58:17,880 Speaker 2: being kind to somebody in need. He didn't know who 1026 00:58:17,960 --> 00:58:22,640 Speaker 2: I was, but just to show compassion. Sometimes you don't 1027 00:58:22,680 --> 00:58:27,200 Speaker 2: have to have a relationship, to start a relationship at 1028 00:58:27,200 --> 00:58:31,520 Speaker 2: a moment of pain, simply by being thoughtful, being humanistic, 1029 00:58:31,640 --> 00:58:32,520 Speaker 2: and being caring. 1030 00:58:32,800 --> 00:58:35,960 Speaker 1: I think letters are really powerful, very perfect ferished. 1031 00:58:36,280 --> 00:58:38,560 Speaker 3: Yeah, and they pack a punch. People. 1032 00:58:38,640 --> 00:58:41,720 Speaker 1: Remember if you get a stack of mail, no one 1033 00:58:41,800 --> 00:58:45,800 Speaker 1: opens the bill first. If there is a personally addressed 1034 00:58:45,880 --> 00:58:48,680 Speaker 1: letter to you, you will one hundred percent open that 1035 00:58:48,800 --> 00:58:50,800 Speaker 1: letter first, and you will remember it. 1036 00:58:51,080 --> 00:58:52,640 Speaker 3: So I tell our team that all the time. 1037 00:58:52,680 --> 00:58:57,480 Speaker 1: I'm like, handwritten notes go a long way, a long way. 1038 00:58:57,400 --> 00:59:01,960 Speaker 2: Except when you write like me my wife. I always 1039 00:59:01,960 --> 00:59:05,920 Speaker 2: get my wife to write my letters. It looks like calligraphy. 1040 00:59:06,760 --> 00:59:12,960 Speaker 2: Chapter eight. Stick together. We're coming to close. We're running 1041 00:59:13,000 --> 00:59:16,680 Speaker 2: out of time. But it's very very important. How do 1042 00:59:16,760 --> 00:59:24,040 Speaker 2: we get through this just everych ordinary small business, regular, 1043 00:59:24,360 --> 00:59:28,040 Speaker 2: everyday black, brown and white people. How do we get 1044 00:59:28,480 --> 00:59:29,080 Speaker 2: through this? 1045 00:59:30,600 --> 00:59:33,400 Speaker 1: It's going to require us to be really resourceful and 1046 00:59:33,520 --> 00:59:38,320 Speaker 1: being really honest. It's going to be challenging. This is 1047 00:59:38,360 --> 00:59:40,920 Speaker 1: going to be a hard time for some of us, 1048 00:59:41,760 --> 00:59:43,680 Speaker 1: and I think that we will have to And this 1049 00:59:43,760 --> 00:59:46,760 Speaker 1: is my thing. I'm saying on every call, in every meeting, 1050 00:59:47,520 --> 00:59:50,480 Speaker 1: we are going to have to stick together. Your neighbor 1051 00:59:50,560 --> 00:59:52,720 Speaker 1: is going to need you and you are going to 1052 00:59:52,760 --> 00:59:56,400 Speaker 1: have to help them. And I think that we have 1053 00:59:56,480 --> 00:59:59,280 Speaker 1: to understand that's why we were put here. It may 1054 00:59:59,400 --> 01:00:01,680 Speaker 1: mean that we don't get to do everything we want 1055 01:00:01,720 --> 01:00:03,720 Speaker 1: to do, but this is a time where we have 1056 01:00:03,800 --> 01:00:07,000 Speaker 1: to shore up each other and for the sake of 1057 01:00:07,000 --> 01:00:07,880 Speaker 1: our community. 1058 01:00:08,640 --> 01:00:10,320 Speaker 3: And I hope that. 1059 01:00:12,120 --> 01:00:15,000 Speaker 1: What comes out of it is a stronger version of 1060 01:00:15,040 --> 01:00:19,080 Speaker 1: our own communities. And that could be the silver lining 1061 01:00:19,120 --> 01:00:23,560 Speaker 1: here that gets created, that we become formatable because in 1062 01:00:23,600 --> 01:00:25,960 Speaker 1: times of great stress, that's what we have been. 1063 01:00:26,360 --> 01:00:28,120 Speaker 3: When you look at the other difficult. 1064 01:00:27,680 --> 01:00:31,000 Speaker 1: Times we've had as people of color, as women, as 1065 01:00:31,000 --> 01:00:34,480 Speaker 1: whatever you want to call it, during economic strife, whatever 1066 01:00:34,520 --> 01:00:38,720 Speaker 1: it might be, there are times that that becomes a 1067 01:00:38,840 --> 01:00:41,760 Speaker 1: moment of truth that creates so much resilience and so 1068 01:00:41,920 --> 01:00:42,800 Speaker 1: much greatness. 1069 01:00:43,360 --> 01:00:43,919 Speaker 3: Some of our. 1070 01:00:43,840 --> 01:00:48,240 Speaker 1: Greatest people leaders moments have come out of the most 1071 01:00:48,280 --> 01:00:51,360 Speaker 1: difficult circumstances. And that's what I hold out to. But 1072 01:00:51,440 --> 01:00:54,080 Speaker 1: the only way we're going to get through is we 1073 01:00:54,320 --> 01:01:00,440 Speaker 1: have to stick together. That's it. If you call me Jakes, 1074 01:01:01,200 --> 01:01:03,600 Speaker 1: I am going to be there to the best of 1075 01:01:03,600 --> 01:01:07,080 Speaker 1: my ability, because if you say you need me, I 1076 01:01:07,160 --> 01:01:09,120 Speaker 1: have to believe you do, and I would hope you 1077 01:01:09,160 --> 01:01:09,560 Speaker 1: would do. 1078 01:01:09,520 --> 01:01:10,080 Speaker 3: The same for me. 1079 01:01:10,120 --> 01:01:13,000 Speaker 1: When I came here, I said I needed you, I 1080 01:01:13,080 --> 01:01:16,280 Speaker 1: needed your soul and presence today, which I was meant 1081 01:01:16,360 --> 01:01:18,840 Speaker 1: to be here so that you could help me. And 1082 01:01:18,880 --> 01:01:21,040 Speaker 1: that is what this conversation has done for me. 1083 01:01:21,120 --> 01:01:24,360 Speaker 2: Too quick questions. I'm going to get every drop of 1084 01:01:24,440 --> 01:01:26,520 Speaker 2: juice I can out of you. In the Romans, I 1085 01:01:26,560 --> 01:01:37,680 Speaker 2: have FDIC regulations, big banks doing business. Is our money safe? 1086 01:01:37,760 --> 01:01:39,480 Speaker 1: Yes, your money is safe. I'm on the board of 1087 01:01:39,560 --> 01:01:43,200 Speaker 1: JP Morgan. We are more than capitalized. I can tell 1088 01:01:43,240 --> 01:01:47,400 Speaker 1: you are not. Your money is insured and you're not 1089 01:01:47,480 --> 01:01:50,439 Speaker 1: having to worry about anything like bank failings or run 1090 01:01:50,520 --> 01:01:55,520 Speaker 1: on the bank. The banks actually reported earnings today and yesterday, 1091 01:01:56,000 --> 01:02:00,000 Speaker 1: and they have been today. Actually the earnings have been 1092 01:02:00,160 --> 01:02:03,600 Speaker 1: very strong, so that you can put off. 1093 01:02:03,400 --> 01:02:05,160 Speaker 3: To the side local banks. 1094 01:02:05,480 --> 01:02:10,640 Speaker 1: The local banks are also insured VICEDF. They are insured, 1095 01:02:10,760 --> 01:02:13,200 Speaker 1: so you are not. That is not something for you 1096 01:02:13,240 --> 01:02:16,480 Speaker 1: to worry about. Your money is safe unless you have 1097 01:02:16,720 --> 01:02:19,080 Speaker 1: now it's not insured if you have thirty million dollars 1098 01:02:19,160 --> 01:02:23,240 Speaker 1: in the bank. But everyday, Americans, your money is insured 1099 01:02:23,560 --> 01:02:25,840 Speaker 1: by the US government, and the way it works. I 1100 01:02:25,960 --> 01:02:27,440 Speaker 1: just want to tell you one thing, what happens when 1101 01:02:27,440 --> 01:02:30,000 Speaker 1: a bank fails, just so you know, we have bank 1102 01:02:30,040 --> 01:02:32,080 Speaker 1: failures regularly in our society. 1103 01:02:32,520 --> 01:02:35,880 Speaker 3: You remember Silicon Valley Bank a few years ago and 1104 01:02:36,560 --> 01:02:37,480 Speaker 3: First Republic. 1105 01:02:38,320 --> 01:02:41,919 Speaker 1: When they fail, the FDIC insurance is paid for by 1106 01:02:42,040 --> 01:02:47,120 Speaker 1: all of the other banks, So it's a self sustaining mechanism. 1107 01:02:47,800 --> 01:02:50,360 Speaker 1: And I have to tell you the US government whenever 1108 01:02:50,400 --> 01:02:52,840 Speaker 1: it's been a moment of truth there, I actually do 1109 01:02:52,920 --> 01:02:56,320 Speaker 1: believe Janet Yellen, if you go back to Hank Paulson, 1110 01:02:56,960 --> 01:02:59,920 Speaker 1: the Secretaries of Treasury, when we've had these bad moments, 1111 01:03:00,360 --> 01:03:03,560 Speaker 1: they have come together to make sure the banking system 1112 01:03:04,120 --> 01:03:08,720 Speaker 1: always stays in tax because that is the actual foundation 1113 01:03:09,480 --> 01:03:13,800 Speaker 1: of the American capitalist system. The banks cannot fail. That 1114 01:03:13,920 --> 01:03:16,160 Speaker 1: is not something you should worry about. I assure you 1115 01:03:16,520 --> 01:03:17,080 Speaker 1: they thought. 1116 01:03:16,920 --> 01:03:20,240 Speaker 2: I was joking when I brought up CDFs, But community 1117 01:03:20,480 --> 01:03:26,080 Speaker 2: development financial institutions have lower standards for you to be 1118 01:03:26,160 --> 01:03:29,600 Speaker 2: able to get homes, to get houses, and to get property, 1119 01:03:30,000 --> 01:03:32,840 Speaker 2: and it's very important to us that we understand that 1120 01:03:32,920 --> 01:03:36,640 Speaker 2: they survived. Secondly, we started out with if I remember 1121 01:03:36,640 --> 01:03:42,720 Speaker 2: correctly about one hundred and seventy five national banking institutions. 1122 01:03:43,120 --> 01:03:45,760 Speaker 2: Now we're down to about thirty three to thirty five. 1123 01:03:45,880 --> 01:03:47,960 Speaker 1: We've always had way more than the rest of the world. 1124 01:03:48,400 --> 01:03:49,760 Speaker 1: So just so you know, when you go to the 1125 01:03:49,800 --> 01:03:52,560 Speaker 1: rest of the world, the UK, all sorts of countries, 1126 01:03:52,920 --> 01:03:55,560 Speaker 1: they have very few banks. America had a lot more 1127 01:03:55,640 --> 01:03:58,800 Speaker 1: because we had banking regulation that did not allow for 1128 01:03:58,880 --> 01:04:03,360 Speaker 1: interstate banking, so you couldn't bank customers in another state 1129 01:04:03,400 --> 01:04:07,400 Speaker 1: without separate setting up a completely separate entity. Those rules 1130 01:04:07,480 --> 01:04:11,160 Speaker 1: changed years ago which allowed for national banks, which are 1131 01:04:11,200 --> 01:04:13,960 Speaker 1: the norm in Canada, are the norm in the UK, 1132 01:04:14,000 --> 01:04:16,800 Speaker 1: et cetera. So it made it actually more profitable and 1133 01:04:16,880 --> 01:04:19,840 Speaker 1: much less regulation. It was a good decision, and so 1134 01:04:19,960 --> 01:04:22,080 Speaker 1: we have fewer banks. But don't take that as a 1135 01:04:22,120 --> 01:04:25,600 Speaker 1: negative because the whole time, banking fees have come down. 1136 01:04:26,200 --> 01:04:29,400 Speaker 1: What you get charged for to bank in America has 1137 01:04:29,680 --> 01:04:33,360 Speaker 1: steadily declined over the same amount of times that banks 1138 01:04:33,360 --> 01:04:36,480 Speaker 1: have consolidated, so the numbers. 1139 01:04:36,200 --> 01:04:38,280 Speaker 2: Have gone down. You say, don't take that as a 1140 01:04:38,320 --> 01:04:41,360 Speaker 2: bad sign, but how do we keep thirty three from 1141 01:04:41,360 --> 01:04:42,720 Speaker 2: hemorrhaging down to three? 1142 01:04:44,240 --> 01:04:46,200 Speaker 1: Well, first of all, I don't think that's likely, but 1143 01:04:46,280 --> 01:04:48,080 Speaker 1: the other thing is that I just want to make 1144 01:04:48,120 --> 01:04:51,120 Speaker 1: a point about your CDFI comment. They are supported by 1145 01:04:51,120 --> 01:04:53,480 Speaker 1: the big banks, just so you know that. So they 1146 01:04:53,480 --> 01:04:57,360 Speaker 1: are not sort of in an island out there by themselves. 1147 01:04:56,480 --> 01:04:57,080 Speaker 2: I realize. 1148 01:04:57,160 --> 01:05:00,720 Speaker 1: And so I don't see a scenario where it goes three. 1149 01:05:01,040 --> 01:05:05,560 Speaker 1: But the big guys are big JP Morgan, City Bank, 1150 01:05:06,280 --> 01:05:09,640 Speaker 1: Bank of America, WELLS Fargo, They're very big. JP Morgan 1151 01:05:09,720 --> 01:05:12,040 Speaker 1: is the biggest bank in America, the eighth largest bank 1152 01:05:12,040 --> 01:05:14,680 Speaker 1: in the world. The seven largest banks in front of 1153 01:05:14,760 --> 01:05:20,320 Speaker 1: US are all Chinese. Just to give you a context. 1154 01:05:20,200 --> 01:05:22,320 Speaker 2: Wow, when you say that, oh see. 1155 01:05:22,440 --> 01:05:25,760 Speaker 1: But those Chinese banks don't do business in America. 1156 01:05:25,360 --> 01:05:30,120 Speaker 2: You're making it hard on me. How are we How 1157 01:05:30,200 --> 01:05:32,520 Speaker 2: are we going to do that? When those banks interact 1158 01:05:32,560 --> 01:05:36,160 Speaker 2: with each other every day based on their stock markets. 1159 01:05:36,160 --> 01:05:38,919 Speaker 2: In our stock markets, they engage in business every day 1160 01:05:39,560 --> 01:05:41,800 Speaker 2: most of the time. We're not even watching the tinker 1161 01:05:41,880 --> 01:05:44,360 Speaker 2: take flowing at the bottom of the thing to know 1162 01:05:44,400 --> 01:05:47,000 Speaker 2: how to get in the game. So it's almost like 1163 01:05:47,080 --> 01:05:51,000 Speaker 2: it's a foreign language to us. And yet currency has 1164 01:05:51,080 --> 01:05:57,160 Speaker 2: no boundary. Okay, currency is money in motion. It's flowing, 1165 01:05:57,440 --> 01:06:00,440 Speaker 2: it's moving. So the days of putting money in coffee 1166 01:06:00,440 --> 01:06:03,200 Speaker 2: cans and bearing them in the backyard like your grandmother 1167 01:06:03,240 --> 01:06:07,000 Speaker 2: did is over and foolish and unwise. And even putting 1168 01:06:07,000 --> 01:06:10,040 Speaker 2: it in a banking account, by the time you deduct 1169 01:06:10,080 --> 01:06:14,320 Speaker 2: the low interest rate from the taxation of the capital 1170 01:06:14,400 --> 01:06:16,760 Speaker 2: gains that you made on the money, you might be 1171 01:06:16,880 --> 01:06:19,200 Speaker 2: losing money. You might do better to put it in 1172 01:06:19,200 --> 01:06:20,520 Speaker 2: a can. Am I right? So far? 1173 01:06:20,600 --> 01:06:20,800 Speaker 3: Okay? 1174 01:06:20,920 --> 01:06:24,840 Speaker 1: I never like the can because just FYI, most people 1175 01:06:24,840 --> 01:06:30,760 Speaker 1: forget where the can is, especially as they age. FYI, 1176 01:06:31,320 --> 01:06:35,440 Speaker 1: my mom's can was the Bible, the big white Bible 1177 01:06:35,480 --> 01:06:36,080 Speaker 1: on the table. 1178 01:06:36,760 --> 01:06:38,320 Speaker 3: Money's in it. Yeah, it's like that. 1179 01:06:38,560 --> 01:06:40,600 Speaker 1: When we started to get really scarce, we were all 1180 01:06:40,640 --> 01:06:43,040 Speaker 1: shaking out the Bible to see if we could find 1181 01:06:43,040 --> 01:06:43,880 Speaker 1: any money in it. 1182 01:06:44,320 --> 01:06:47,320 Speaker 3: But I'm not recommending that you want your money if. 1183 01:06:47,320 --> 01:06:50,760 Speaker 1: You're saving in a traditional savings account so it's protected. 1184 01:06:51,200 --> 01:06:54,120 Speaker 1: That's very, very important when it comes to investing. 1185 01:06:54,160 --> 01:06:54,320 Speaker 3: Though. 1186 01:06:54,360 --> 01:06:57,080 Speaker 1: The one thing I tell especially our community, because this 1187 01:06:57,160 --> 01:07:00,000 Speaker 1: is new to us, why you don't learn about it 1188 01:07:00,000 --> 01:07:04,360 Speaker 1: investing in school in America. You can take wood shop 1189 01:07:04,760 --> 01:07:08,160 Speaker 1: or auto in a high school in America today and 1190 01:07:08,200 --> 01:07:11,360 Speaker 1: not a class uninvesting, which always leads me to ask 1191 01:07:11,440 --> 01:07:15,800 Speaker 1: audiences the same question. Who wittles in their spare time? 1192 01:07:17,000 --> 01:07:21,040 Speaker 1: Who is cleaning their own carburetor? No one, right, But 1193 01:07:21,120 --> 01:07:23,320 Speaker 1: you can take those classes and not take the investment 1194 01:07:23,360 --> 01:07:26,280 Speaker 1: class that is actually essential for the future of yourself 1195 01:07:26,280 --> 01:07:28,680 Speaker 1: and your family. So what can you do? I tell 1196 01:07:28,720 --> 01:07:32,360 Speaker 1: people start with a very simple thing. I am begging 1197 01:07:32,360 --> 01:07:36,920 Speaker 1: you to read a newspaper every day, begging and in 1198 01:07:36,960 --> 01:07:40,200 Speaker 1: the middle there's a business section, and even if it 1199 01:07:40,240 --> 01:07:45,320 Speaker 1: feels bad and unfamiliar, just read it to familiarize yourself. 1200 01:07:45,400 --> 01:07:49,560 Speaker 1: Over time, you start hearing words, you start reading about 1201 01:07:49,560 --> 01:07:53,680 Speaker 1: even local companies. It starts to give you some comfort. 1202 01:07:53,920 --> 01:07:57,480 Speaker 1: We go to the first page and the back, so 1203 01:07:57,520 --> 01:07:59,400 Speaker 1: we do the headlines on the first page. 1204 01:07:59,400 --> 01:08:01,600 Speaker 3: In sport, that's generally what we do. 1205 01:08:01,680 --> 01:08:03,480 Speaker 1: I'm just asking you to spend a little time in 1206 01:08:03,520 --> 01:08:05,720 Speaker 1: the middle. And as you spend a little time on 1207 01:08:05,760 --> 01:08:08,800 Speaker 1: the business page and it's you know, it's not a lot, 1208 01:08:09,560 --> 01:08:12,800 Speaker 1: it'll start to acclimate you to the language of money 1209 01:08:13,000 --> 01:08:15,600 Speaker 1: that will ultimately make you more comfortable. You'll see a word, 1210 01:08:15,600 --> 01:08:17,760 Speaker 1: you might look it up. You'll see a company, you say, 1211 01:08:17,400 --> 01:08:20,519 Speaker 1: what does it do? And over time, I'm not saying 1212 01:08:20,520 --> 01:08:23,040 Speaker 1: a month, I'm not saying three months, but over time 1213 01:08:23,360 --> 01:08:25,000 Speaker 1: you start to get more and more comfortable. 1214 01:08:25,080 --> 01:08:29,040 Speaker 3: My mom. Last thing about my mother. My mother had dementia. 1215 01:08:29,960 --> 01:08:32,559 Speaker 1: She died when she was eighty five years old, about 1216 01:08:32,560 --> 01:08:33,320 Speaker 1: eleven years ago. 1217 01:08:33,400 --> 01:08:34,759 Speaker 3: She had me when she was much older. 1218 01:08:36,040 --> 01:08:39,840 Speaker 1: My mom, until she died, had my sister reading her 1219 01:08:40,680 --> 01:08:44,719 Speaker 1: the Wall Street Journal and Cranes even when she couldn't 1220 01:08:44,800 --> 01:08:45,759 Speaker 1: understand anymore. 1221 01:08:45,880 --> 01:08:49,960 Speaker 3: It was a habit. My mother, who didn't graduate. 1222 01:08:49,479 --> 01:08:52,360 Speaker 1: From college, who had six kids. I've blorne through all 1223 01:08:52,400 --> 01:08:56,920 Speaker 1: the things, but she started because of me. I would say, 1224 01:08:56,960 --> 01:08:59,800 Speaker 1: just read a little bit, and then more than more. 1225 01:09:00,080 --> 01:09:02,760 Speaker 1: And when she my mother was blind because of diabetes, 1226 01:09:03,040 --> 01:09:05,920 Speaker 1: my sister read the Wall Street Journal and Cranes to 1227 01:09:05,960 --> 01:09:09,000 Speaker 1: my mother. And she learned when she was in her 1228 01:09:09,120 --> 01:09:12,519 Speaker 1: elderly years, which tells me anyone can learn. 1229 01:09:13,520 --> 01:09:19,479 Speaker 2: Chapter nine, Goes and Dreams. I'm a preacher. We get 1230 01:09:19,479 --> 01:09:24,160 Speaker 2: to close at least three times. Okay, in my mind, 1231 01:09:24,200 --> 01:09:31,680 Speaker 2: you have two children, Okay, Ariel and Everest, and you're 1232 01:09:31,760 --> 01:09:37,640 Speaker 2: kind of mommy over both. For Ariel, define to the 1233 01:09:37,720 --> 01:09:42,599 Speaker 2: audience what Aerials mission is, what it's about, and what 1234 01:09:42,640 --> 01:09:47,160 Speaker 2: your dream is for Ariel, and then tell us what 1235 01:09:47,200 --> 01:09:49,599 Speaker 2: your dream is Foreverest. 1236 01:09:49,320 --> 01:09:51,360 Speaker 1: We want to make money for people so they can 1237 01:09:51,400 --> 01:09:55,600 Speaker 1: live better lives. They can have the life of their dreams. 1238 01:09:55,840 --> 01:09:58,040 Speaker 1: They can send their kids to college, they can start 1239 01:09:58,040 --> 01:10:00,479 Speaker 1: a business if they want, they can buy that house. 1240 01:10:01,040 --> 01:10:05,759 Speaker 1: If it's an institution that the pension fund is making 1241 01:10:05,760 --> 01:10:08,400 Speaker 1: the money for the pensioneers, if it's an endowment or 1242 01:10:08,439 --> 01:10:11,120 Speaker 1: foundation that they can give away more money or do 1243 01:10:11,200 --> 01:10:13,360 Speaker 1: whatever it is that they do. We want to help 1244 01:10:13,400 --> 01:10:17,720 Speaker 1: people have better lives financially. That's our job, and we 1245 01:10:17,800 --> 01:10:20,200 Speaker 1: do that by investing in the stock market, and then 1246 01:10:20,240 --> 01:10:23,280 Speaker 1: we also buy private companies as well in our private 1247 01:10:23,280 --> 01:10:24,160 Speaker 1: equity business. 1248 01:10:24,439 --> 01:10:25,799 Speaker 2: How many people low staff? 1249 01:10:26,080 --> 01:10:27,479 Speaker 3: We have one hundred and forty people. 1250 01:10:27,560 --> 01:10:30,040 Speaker 1: We have offices in Chicago, which is our headquarters. 1251 01:10:30,240 --> 01:10:31,320 Speaker 3: We have a big office. 1252 01:10:31,080 --> 01:10:33,200 Speaker 1: In New York, and then I have an office also 1253 01:10:33,240 --> 01:10:34,000 Speaker 1: in San Francisco. 1254 01:10:34,000 --> 01:10:37,720 Speaker 2: How do you manage that many people by? How's your 1255 01:10:37,800 --> 01:10:38,720 Speaker 2: corporate infrasation? 1256 01:10:38,800 --> 01:10:41,200 Speaker 1: They have senior people that run departments. So we have 1257 01:10:41,200 --> 01:10:45,120 Speaker 1: a general counsel who's also chief administrative officer. She's responsible 1258 01:10:45,120 --> 01:10:48,599 Speaker 1: for operations and technology. We have Less Brun who runs 1259 01:10:48,560 --> 01:10:52,920 Speaker 1: Aerial Alternatives, who's responsible for our private equity business. We 1260 01:10:53,000 --> 01:10:56,720 Speaker 1: have John Rodgers who found at the firm who's responsible 1261 01:10:56,720 --> 01:11:00,400 Speaker 1: for all investing, So all the investment people report to him, 1262 01:11:00,479 --> 01:11:03,680 Speaker 1: and we are co CEOs, we're co leaders, which I 1263 01:11:03,680 --> 01:11:06,559 Speaker 1: don't know why more people don't do. He runs everything 1264 01:11:06,600 --> 01:11:09,200 Speaker 1: related to investing and I run everything related to the 1265 01:11:09,200 --> 01:11:09,960 Speaker 1: rest of the firm. 1266 01:11:10,520 --> 01:11:10,800 Speaker 3: And we. 1267 01:11:12,560 --> 01:11:17,400 Speaker 1: Have very different separate responsibilities where we engage and communicate 1268 01:11:17,520 --> 01:11:20,800 Speaker 1: throughout the day on our individual areas, which allows us 1269 01:11:20,840 --> 01:11:22,400 Speaker 1: to do more individually. 1270 01:11:23,479 --> 01:11:31,120 Speaker 2: So that's a clapping moment. That's a clapping moment because well, 1271 01:11:31,720 --> 01:11:36,519 Speaker 2: several things. What made you pick them? Because most of 1272 01:11:36,600 --> 01:11:38,439 Speaker 2: us are victims of hiring the wrong people. 1273 01:11:38,560 --> 01:11:41,439 Speaker 1: Yeah, so you can't hire friends and family. I mean, 1274 01:11:41,439 --> 01:11:44,439 Speaker 1: it's just like we got to start with that one. 1275 01:11:44,600 --> 01:11:48,400 Speaker 1: It's like, it's really because you just won't do the 1276 01:11:48,479 --> 01:11:51,800 Speaker 1: right thing. I assure you that when you have My 1277 01:11:51,880 --> 01:11:55,080 Speaker 1: husband always says to me, obviously he made movies, and 1278 01:11:55,120 --> 01:11:59,000 Speaker 1: he says, melody, it's not called friends business, it's called 1279 01:11:59,040 --> 01:12:02,160 Speaker 1: show business. And he always says to me, melody, it's 1280 01:12:02,200 --> 01:12:06,960 Speaker 1: not aeriel dot org, it's aerial dot com. He's like, 1281 01:12:07,000 --> 01:12:10,000 Speaker 1: you are not a nonprofit. You are not you know, 1282 01:12:10,080 --> 01:12:12,200 Speaker 1: you are a business. And when you have to be 1283 01:12:12,240 --> 01:12:15,680 Speaker 1: a business, you have to make some difficult decisions sometimes. 1284 01:12:16,120 --> 01:12:18,840 Speaker 1: I think that becomes very hard with a friends. You know, 1285 01:12:18,840 --> 01:12:20,640 Speaker 1: you got to take someone's bonus down. You're like, but 1286 01:12:20,680 --> 01:12:24,400 Speaker 1: their family is so close, or you know it's my cousin. No, 1287 01:12:25,479 --> 01:12:29,640 Speaker 1: it's easier if you you know, we start with professionals. 1288 01:12:30,000 --> 01:12:33,400 Speaker 1: We understand that we are working together and we are 1289 01:12:33,439 --> 01:12:34,439 Speaker 1: showing up for each other. 1290 01:12:34,520 --> 01:12:35,840 Speaker 3: I tell our team, I. 1291 01:12:35,840 --> 01:12:38,800 Speaker 1: Work for you, and I work for our clients, and 1292 01:12:38,880 --> 01:12:40,840 Speaker 1: you work for our clients, and you work for me 1293 01:12:41,040 --> 01:12:41,639 Speaker 1: and each other. 1294 01:12:41,760 --> 01:12:43,440 Speaker 3: That is super important. 1295 01:12:44,040 --> 01:12:46,000 Speaker 1: So how we find people the one thing I think 1296 01:12:46,040 --> 01:12:50,920 Speaker 1: people underestimate. It's so important and I can't believe that 1297 01:12:51,000 --> 01:12:55,439 Speaker 1: they don't do it. They don't check references. I mean, 1298 01:12:55,479 --> 01:12:58,760 Speaker 1: it is so basic. You can't give me enough references. 1299 01:12:59,200 --> 01:13:00,880 Speaker 1: You give me reference is I'm like, can I have 1300 01:13:00,960 --> 01:13:01,519 Speaker 1: five more? 1301 01:13:02,080 --> 01:13:02,360 Speaker 3: Why? 1302 01:13:02,479 --> 01:13:05,599 Speaker 1: Because you get insights from people, and if you had 1303 01:13:05,720 --> 01:13:08,400 Speaker 1: just check some people's references, you find out, oh, he 1304 01:13:08,560 --> 01:13:12,800 Speaker 1: stole at the last company, or you know, this is 1305 01:13:12,840 --> 01:13:14,960 Speaker 1: not a trustworthy person that you want to put in 1306 01:13:14,960 --> 01:13:16,960 Speaker 1: front of clients, or if you take them to a 1307 01:13:17,800 --> 01:13:18,880 Speaker 1: cocktail party, they're going. 1308 01:13:18,880 --> 01:13:19,759 Speaker 3: To drink too much. 1309 01:13:20,400 --> 01:13:23,000 Speaker 1: It would be good to know that before they're representing 1310 01:13:23,040 --> 01:13:23,719 Speaker 1: you in front. 1311 01:13:23,560 --> 01:13:26,000 Speaker 3: Of a client that has given you one hundred million dollars. 1312 01:13:26,479 --> 01:13:28,000 Speaker 3: You know, these are the kind of things I want 1313 01:13:28,040 --> 01:13:28,240 Speaker 3: to know. 1314 01:13:28,320 --> 01:13:31,160 Speaker 1: And you get insights from people not digging and asking. 1315 01:13:31,479 --> 01:13:33,559 Speaker 1: But just tell me what they're like, Tell me what 1316 01:13:33,640 --> 01:13:36,880 Speaker 1: areas of development they might have if I were managing them. 1317 01:13:36,920 --> 01:13:40,080 Speaker 1: What advice would you give me? Would you hire them again? 1318 01:13:40,680 --> 01:13:44,200 Speaker 1: You know, the person who just says nothing is telling 1319 01:13:44,240 --> 01:13:48,439 Speaker 1: you a lot too, You know a lot, right, And 1320 01:13:48,479 --> 01:13:50,599 Speaker 1: I think we want we get wishful thinking. 1321 01:13:50,640 --> 01:13:51,960 Speaker 3: We want to hear what we want to hear. 1322 01:13:52,000 --> 01:13:55,280 Speaker 1: But checking the references is huge and that's how you 1323 01:13:55,280 --> 01:13:58,439 Speaker 1: find people. But I make mistakes too, trust me, lots 1324 01:13:58,439 --> 01:13:59,120 Speaker 1: of mistakes. 1325 01:13:59,200 --> 01:14:04,639 Speaker 2: Jesus did he hired judas you know? So I figure 1326 01:14:04,680 --> 01:14:07,320 Speaker 2: one out of twelve I'm not doing too bad. But 1327 01:14:07,760 --> 01:14:12,000 Speaker 2: you know, when you think about that, and the person 1328 01:14:12,080 --> 01:14:15,040 Speaker 2: has to realize that they are not there in their name, 1329 01:14:15,160 --> 01:14:17,040 Speaker 2: but in the name of your company or in your 1330 01:14:17,120 --> 01:14:20,280 Speaker 2: nurse rats to represent the brand and the vision. And 1331 01:14:21,280 --> 01:14:23,719 Speaker 2: when you look at them, you have to ask yourself, 1332 01:14:24,200 --> 01:14:26,760 Speaker 2: is this what I want my company to look like? 1333 01:14:27,120 --> 01:14:30,320 Speaker 2: When I go into Microsoft's office, do I want them 1334 01:14:30,320 --> 01:14:33,519 Speaker 2: to look like dress like, smell like, act like, talk 1335 01:14:33,720 --> 01:14:36,519 Speaker 2: like this person is standing in front of me, And 1336 01:14:36,600 --> 01:14:39,519 Speaker 2: if you're a poor representation of that, then that's the 1337 01:14:39,560 --> 01:14:42,040 Speaker 2: first hint that you might have a problem. And the 1338 01:14:42,120 --> 01:14:44,439 Speaker 2: second hint is you can only act so long. 1339 01:14:45,560 --> 01:14:45,960 Speaker 3: Correct. 1340 01:14:46,400 --> 01:14:49,040 Speaker 2: So if you got a six month clause in the 1341 01:14:49,120 --> 01:14:52,040 Speaker 2: contract that says, you know, I've got six months before 1342 01:14:52,080 --> 01:14:55,040 Speaker 2: this finalizes, and you it's on a trial basis for 1343 01:14:55,080 --> 01:14:57,960 Speaker 2: six months, it also gives you room enough to catch 1344 01:14:58,000 --> 01:15:00,400 Speaker 2: them not acting. And if you hang aroun on them 1345 01:15:00,439 --> 01:15:01,840 Speaker 2: long enough, they're gonna stop out. 1346 01:15:01,880 --> 01:15:03,960 Speaker 3: This is my favorite piece of advice. Someone gave me. 1347 01:15:04,040 --> 01:15:06,280 Speaker 3: Okay so much we both gotta go. 1348 01:15:06,439 --> 01:15:11,679 Speaker 1: Okay, I gotta fight to Dallas, they said the interview 1349 01:15:11,760 --> 01:15:16,120 Speaker 1: is someone's best behavior. They are literally like they are 1350 01:15:16,200 --> 01:15:20,400 Speaker 1: saying everything you want to hear. If anything bugs you 1351 01:15:20,439 --> 01:15:27,200 Speaker 1: in the interview, magnify it a thousand times. So anything 1352 01:15:27,240 --> 01:15:30,760 Speaker 1: that stays with you, it's like that buggs me, it's 1353 01:15:30,800 --> 01:15:34,160 Speaker 1: going to be really bad. So just decide in the 1354 01:15:34,200 --> 01:15:37,720 Speaker 1: interview best behavior what stuck with you that you had 1355 01:15:37,760 --> 01:15:38,479 Speaker 1: doubts about. 1356 01:15:39,040 --> 01:15:41,040 Speaker 3: And when you can't decide the answer. 1357 01:15:40,720 --> 01:15:44,200 Speaker 2: Is no, Mommy melody, last question, you gotta go I 1358 01:15:44,240 --> 01:15:49,280 Speaker 2: gotta go, They gotta go. What do you want forever? 1359 01:15:50,920 --> 01:15:56,439 Speaker 2: And you? What do you want to stick to her? 1360 01:15:56,600 --> 01:15:59,599 Speaker 2: Like you sit here and talk about what your mother said, 1361 01:15:59,640 --> 01:16:03,439 Speaker 2: that's to you? What do you want to stick to her? 1362 01:16:05,160 --> 01:16:07,360 Speaker 1: I am so emotional about my kid, you know, I 1363 01:16:07,439 --> 01:16:09,400 Speaker 1: just I know what we all feel this way. 1364 01:16:09,439 --> 01:16:11,840 Speaker 3: It's like, how can you love a person more? Right? 1365 01:16:12,439 --> 01:16:18,040 Speaker 1: It is just my heart is gripped by what I 1366 01:16:18,080 --> 01:16:22,000 Speaker 1: want for her, and it is so simple. I want 1367 01:16:22,040 --> 01:16:25,280 Speaker 1: her to be happy. I can't make her happy, but 1368 01:16:25,320 --> 01:16:27,519 Speaker 1: I want to create the conditions from which she can 1369 01:16:28,080 --> 01:16:31,639 Speaker 1: her She can live at peace with herself and be 1370 01:16:31,960 --> 01:16:35,040 Speaker 1: good with herself, which is what my mother always wanted 1371 01:16:35,240 --> 01:16:35,599 Speaker 1: for me. 1372 01:16:35,680 --> 01:16:37,280 Speaker 3: She's like, I want you to be at peace. 1373 01:16:37,880 --> 01:16:39,679 Speaker 1: She would say that to me all the time because 1374 01:16:39,720 --> 01:16:44,160 Speaker 1: she saw anxiety in me. And I want Everest to 1375 01:16:44,360 --> 01:16:49,040 Speaker 1: care about the world. She has everything, but that doesn't 1376 01:16:49,080 --> 01:16:51,759 Speaker 1: mean she won't struggle. It doesn't mean she won't suffer. 1377 01:16:52,160 --> 01:16:54,759 Speaker 1: But I do want her to understand she was born 1378 01:16:55,360 --> 01:17:00,000 Speaker 1: and won the birth lottery, two parents, great resources, best educations, 1379 01:17:00,080 --> 01:17:02,360 Speaker 1: and goodbye bilingual and Chinese. 1380 01:17:02,439 --> 01:17:03,400 Speaker 3: I can go on and on. 1381 01:17:03,960 --> 01:17:06,360 Speaker 1: You don't get to have all that and not owe 1382 01:17:06,439 --> 01:17:09,760 Speaker 1: society a lot back, and I really want her to 1383 01:17:09,840 --> 01:17:11,440 Speaker 1: understand that she owes. 1384 01:17:11,160 --> 01:17:11,960 Speaker 3: That to the world. 1385 01:17:12,640 --> 01:17:14,640 Speaker 2: Ladies and gentlemen, Melody. 1386 01:17:14,320 --> 01:17:17,400 Speaker 3: Hupson, thank you so much, thank you, thank. 1387 01:17:17,200 --> 01:17:22,160 Speaker 2: You, thank you, thank you, thank you. Hey, everybody. I 1388 01:17:22,200 --> 01:17:24,559 Speaker 2: want to take this time to thank you for watching 1389 01:17:24,640 --> 01:17:29,920 Speaker 2: the Next Chapter podcast. If this conversation inspired you, helped 1390 01:17:29,960 --> 01:17:34,879 Speaker 2: you reflect on an idea, or spark something new inside 1391 01:17:34,920 --> 01:17:39,120 Speaker 2: of you, make sure to like, comment, and subscribe so 1392 01:17:39,280 --> 01:17:45,720 Speaker 2: you don't miss future episodes. Remember, life isn't about how 1393 01:17:45,800 --> 01:17:50,400 Speaker 2: you begin, it's about how you finished. Strong to start 1394 01:17:50,439 --> 01:17:56,280 Speaker 2: your next chapter with us right here every week