WEBVTT - A Future Without Coffee feat. Prop 0:00:02.160 --> 0:00:08.240 Zone Media, there's nothing wrong with your podcast feed. This 0:00:08.400 --> 0:00:12.639 is prop and I am invading that it can happen 0:00:12.680 --> 0:00:16.319 here podcasts. To the four or five of y'all in 0:00:16.360 --> 0:00:19.279 the subreddit that can't stand my voice and say I'm 0:00:19.280 --> 0:00:22.960 the most annoying person in the Cool Zone extended universe, 0:00:23.720 --> 0:00:24.840 I apologize. 0:00:25.079 --> 0:00:27.080 My mama used to say, be who you is, because 0:00:27.080 --> 0:00:28.360 who you ain't a who he is. 0:00:29.360 --> 0:00:32.120 We're gonna talk about some things, specifically coffee and how 0:00:32.240 --> 0:00:34.519 your children will probably never be able to drink the 0:00:34.560 --> 0:00:37.519 coffee that you have drunk because climate change of bounds. 0:00:38.040 --> 0:00:42.120 But before we do, I'm also realizing how many singers 0:00:42.120 --> 0:00:46.080 in the eighties was singing the teenagers to children. You know, 0:00:46.120 --> 0:00:50.160 the absolute banger of a song If I could fly, 0:00:51.479 --> 0:00:56.240 I pick you up, I take you into the night, 0:00:57.120 --> 0:01:03.440 great song right and show you that you da see? 0:01:03.520 --> 0:01:05.840 Do you know what the first lyric in that song is, 0:01:06.200 --> 0:01:13.479 she's only sixteen years old, leave her alone? Unless he 0:01:13.560 --> 0:01:18.160 wasn't a teenager just openly singing what was we thinking? 0:01:18.480 --> 0:01:20.800 Freaking bell Biv devout in Dude. 0:01:20.520 --> 0:01:26.920 Maybabe backstage, underage, gotta leg it fly. 0:01:27.319 --> 0:01:32.080 I like to do the wow thing. Oh you're we're 0:01:32.160 --> 0:01:33.559 just openly singing the kids. 0:01:34.160 --> 0:01:37.720 Let me get back on topic, because not only could 0:01:37.760 --> 0:01:39.880 it happen here, it is happening here. 0:01:40.280 --> 0:01:41.880 So you may or may not know me. 0:01:42.240 --> 0:01:46.080 I am Los Angeles born and raised, our host her 0:01:46.200 --> 0:01:50.640 Politics with Prop Coles on media team, and I am 0:01:50.720 --> 0:01:53.880 your resident coffee nerd, and a lot of that grew 0:01:53.920 --> 0:01:56.840 out of just a natural passion for coffee, which you 0:01:56.880 --> 0:01:59.280 will hear me gush about later. But I think I'm 0:01:59.280 --> 0:02:02.400 gonna back into this topic with back that thing up 0:02:02.480 --> 0:02:04.040 with the story from a few years back. 0:02:04.120 --> 0:02:05.640 See a few years back, I had a. 0:02:05.680 --> 0:02:09.400 Chance to put out a poetry book called Terraform, building 0:02:09.400 --> 0:02:13.960 a Liverpool World. And Terraform also had four musical EP 0:02:14.200 --> 0:02:17.680 seven song EPs called The Sky, the Soil, the People, 0:02:18.160 --> 0:02:20.600 and the Possibility. And while I was working on the Soil, 0:02:20.680 --> 0:02:23.320 I had a chance to partner with one of the 0:02:23.400 --> 0:02:25.440 I mean really, it's like, I don't know if there's 0:02:25.440 --> 0:02:28.560 a better roaster in America called Onyx believe it or 0:02:28.560 --> 0:02:34.600 not in Northwest Arkansas and in a collab sort of 0:02:35.040 --> 0:02:39.160 coffee release we were doing in partnership with mir which 0:02:39.200 --> 0:02:41.200 is a drinkwear company. 0:02:41.320 --> 0:02:43.120 I'm also an ambassador for We. 0:02:43.080 --> 0:02:45.520 Had a chance to go to Columbia, and if you've 0:02:45.880 --> 0:02:49.000 if you've been to South America or anywhere close to 0:02:49.040 --> 0:02:53.080 the equator, it's I mean, you're walking into the Avatar, 0:02:53.600 --> 0:02:56.840 you know, minus the aliens. It's this raw sort of 0:02:57.800 --> 0:03:02.320 earth that us in the northern hemisphere. It's just colors 0:03:02.320 --> 0:03:05.959 of green that you just can't imagine that, Like our 0:03:06.080 --> 0:03:10.200 pantones have yet to match the type of green in 0:03:10.520 --> 0:03:14.760 a forest that has to be a certain amount of 0:03:15.360 --> 0:03:19.239 miles above sea level for it to grow coffee. 0:03:19.800 --> 0:03:23.000 So we fly into Bogata. 0:03:23.240 --> 0:03:26.240 We go about an hour and a half outside of 0:03:26.240 --> 0:03:28.560 the city, which normally when you go to Origin it's 0:03:28.600 --> 0:03:33.120 like you have to like take a rickety helicopter or 0:03:33.320 --> 0:03:37.280 traverse twelve hours into you know, an African jungle, which 0:03:37.320 --> 0:03:40.360 is like not the most plush riding, but it's just 0:03:40.440 --> 0:03:44.440 it's this beautiful South American, you know, Colombian road and 0:03:44.440 --> 0:03:48.200 then you go up this small sort of windy road 0:03:48.440 --> 0:03:52.320 and while it's sunny, beautiful, I don't know what the 0:03:52.320 --> 0:04:02.200 combination of indigenous African European settlers that just made whatever 0:04:02.320 --> 0:04:08.360 combination of human made these Colombians so beautiful. But there's 0:04:08.440 --> 0:04:14.040 not I mean everyone's beautiful. It is the most off putting, 0:04:14.880 --> 0:04:22.719 how gorgeous every human is there along with this plush green. 0:04:23.279 --> 0:04:26.239 You come over this hill and because of the way 0:04:26.279 --> 0:04:31.080 that this farmer going to is set inside in between 0:04:31.080 --> 0:04:34.440 in this small valley that's about four to five thousand 0:04:34.600 --> 0:04:40.320 feet above sea level, there's this beautiful fog that lays 0:04:40.600 --> 0:04:45.960 over the top of this just gorgeous, gorgeous rainforest. 0:04:46.520 --> 0:04:50.160 Right there's grape vineyards, there's a few of those. 0:04:50.640 --> 0:04:56.960 There's avocados, there's all these just beautiful multi Instead of 0:04:56.960 --> 0:04:59.640 a monoculture, a monoculture is a farm of just one thing. 0:04:59.880 --> 0:05:06.680 Is a multi culture place that this crew called lepama 0:05:07.360 --> 0:05:10.320 eltua kan that's who I was with, And all this 0:05:10.440 --> 0:05:14.360 beauty and vegetation that I'm describing, apparently twelve years ago 0:05:14.960 --> 0:05:15.720 was not a thing. 0:05:16.480 --> 0:05:17.520 This place was. 0:05:18.400 --> 0:05:25.560 The textbook like cartoonish level example of deforestation where all 0:05:25.600 --> 0:05:30.600 of this natural beauty was cleared out for cattle raising 0:05:31.279 --> 0:05:35.680 and the land was dead. But you would never guess, 0:05:36.040 --> 0:05:39.680 you would never guess that this was ever an issue, because. 0:05:39.400 --> 0:05:41.840 What I'm looking at is Narnia. 0:05:42.560 --> 0:05:46.520 So this group of local born and raised brothers came 0:05:46.640 --> 0:05:50.640 up with a business plan and started restoring this land. 0:05:50.880 --> 0:05:53.680 I can't overstate the before and after picture, like the 0:05:53.760 --> 0:05:57.160 land was dying them with their reginative. Like you know, 0:05:57.279 --> 0:06:00.400 farming practices made this a rainforest to get and that 0:06:00.520 --> 0:06:02.760 is now growing some of the best coffee on earth. 0:06:02.839 --> 0:06:07.800 So anyway we come in there, it's beautiful. Just there 0:06:07.839 --> 0:06:10.920 are no words to express how beautiful this is. I 0:06:10.960 --> 0:06:14.680 have a song called the Soil Is Sacred that I 0:06:14.960 --> 0:06:19.280 shot the video at that farm. So if you want 0:06:19.320 --> 0:06:22.039 to just go ahead and peep that, peep that to 0:06:22.160 --> 0:06:25.840 understand this place. This place is not only just a 0:06:25.880 --> 0:06:30.880 coffee farm. It's also a bike trail adventure place. It's 0:06:30.920 --> 0:06:34.400 a hotel. You stay in these bungalows that are like 0:06:34.800 --> 0:06:39.520 up on sticks, and then the shower is outdoors, just 0:06:39.600 --> 0:06:41.560 covered around bamboo sticks. 0:06:41.240 --> 0:06:43.000 That like hei the thing, and it's got like the 0:06:43.360 --> 0:06:45.800 what we like to call the anti black shower heads. 0:06:46.000 --> 0:06:47.599 You know that those are the I don't know if 0:06:47.680 --> 0:06:49.640 y'all notice, because black people don't always like to wet 0:06:49.680 --> 0:06:50.400 our hair in the shower. 0:06:50.440 --> 0:06:52.560 We wash our hair much less than y'all do. 0:06:53.000 --> 0:06:56.400 But if you got that waterfall shower head, then that 0:06:56.480 --> 0:06:58.520 means we got to tilt our heads back a little bit, 0:06:58.640 --> 0:07:00.920 or make sure we got a shower cap. I don't 0:07:00.920 --> 0:07:02.920 know if you know any black women, but you don't 0:07:02.960 --> 0:07:03.560 wet my hair in. 0:07:03.560 --> 0:07:04.520 The shower anyway. 0:07:04.680 --> 0:07:08.240 But you're showering out there, and it's just beautiful. You're 0:07:08.279 --> 0:07:11.720 in the rainforest. You can hear the animals and it's 0:07:11.800 --> 0:07:17.400 just this gentle breeze is blowing. And then around eleven. 0:07:17.120 --> 0:07:19.960 Thirty the fall kind of clears out. You get to 0:07:20.000 --> 0:07:20.520 sit down. 0:07:20.960 --> 0:07:24.800 You're having some breakfasts that's just chopped up papaya and 0:07:24.920 --> 0:07:28.480 mango that they grew right there, right God, I could 0:07:28.480 --> 0:07:31.760 see the mango tree, it's right there. And then they'll 0:07:31.760 --> 0:07:34.760 fry up some plantain from the plantain tree right there, 0:07:35.160 --> 0:07:37.720 scrambling up with some eggs from the chicken. 0:07:37.440 --> 0:07:42.120 Nest right there, right Just it's a dream. 0:07:42.480 --> 0:07:44.960 And as we're talking, as we're moving through this thing, 0:07:45.400 --> 0:07:49.040 the man that runs it, who like I wish I 0:07:49.080 --> 0:07:52.360 could have his baby. It was just the most gorgeous 0:07:52.440 --> 0:07:58.000 human I've ever seen, just flowing, flowing quafft hair, speaking 0:07:58.120 --> 0:08:01.720 English and Spanish. The guy could play seven instruments. At 0:08:01.720 --> 0:08:04.520 some point where we're cutting coffee, the dude breaks into 0:08:04.560 --> 0:08:09.280 a bachata and then some Coombia and he's just singing 0:08:09.320 --> 0:08:13.600 these Colombian folklore songs while flipping over a bucket and 0:08:13.640 --> 0:08:14.440 playing drums. 0:08:14.480 --> 0:08:16.920 It's just like you, guys, you're in a movie. You're 0:08:16.920 --> 0:08:17.560 in a movie. 0:08:17.640 --> 0:08:20.600 And then he casually drops, yeah, we only got twenty 0:08:20.640 --> 0:08:21.400 seven more of those. 0:08:22.120 --> 0:08:23.160 I was like, twenty seven more? 0:08:23.200 --> 0:08:28.320 What he goes, Oh yeah, part of the mission of 0:08:28.360 --> 0:08:32.640 this form is if we don't do something, there is 0:08:33.280 --> 0:08:36.720 twenty seven harvests left. I was like, of what he 0:08:36.760 --> 0:08:39.520 goes of top soil, Coffee's going to go extinct in 0:08:39.559 --> 0:08:44.679 twenty seven years. Sam talk about the possibility of a 0:08:44.720 --> 0:08:48.360 world without coffee, how we got here, and what people 0:08:48.360 --> 0:08:53.280 are doing to hopefully save the glorious being. All Right, 0:08:53.880 --> 0:08:58.120 I feel like coffee is like the perfect analogy, the 0:08:58.160 --> 0:09:02.160 perfect one to one ratio, or the ways for which 0:09:02.840 --> 0:09:09.080 the global North has treated the global South, specifically black people, 0:09:09.240 --> 0:09:13.920 but by and large just it's the perfect metaphor for 0:09:14.600 --> 0:09:19.719 the raping and pillaging of resources, including people, that has 0:09:19.720 --> 0:09:25.960 happened across the world. So coffee originates solely from Ethiopia, Okay, 0:09:26.000 --> 0:09:31.040 so it's already it's black. This is the early fifteen 0:09:31.120 --> 0:09:37.520 hundreds legend is that some sheep farmers saw that their 0:09:38.640 --> 0:09:42.640 sheeps were going crazy, like just mad, mad energy after 0:09:42.679 --> 0:09:46.120 they had ate a particular cherry. Because again, coffee is 0:09:46.120 --> 0:09:48.959 a cherry, which is actually a very delicious cherry, you know, 0:09:49.320 --> 0:09:51.880 and the bean inside is not the bean, it's the 0:09:52.040 --> 0:09:55.319 pit or the seed that's inside of the coffee cherry. 0:09:56.120 --> 0:09:59.640 So yeah, legend is like that's how they figured it out, 0:09:59.679 --> 0:10:03.080 Like they eat these cherries and then they go crazy, like, 0:10:03.120 --> 0:10:04.599 I wonder if that's going to give us strength to 0:10:05.240 --> 0:10:09.280 you know. So it's originally discovered in Ethiopia. Ethiopia is 0:10:09.320 --> 0:10:13.200 the only natural place that coffee grows, and every other 0:10:13.280 --> 0:10:17.240 coffee bean across the world was propagated. 0:10:16.600 --> 0:10:17.920 From the Ethiopian one. 0:10:18.440 --> 0:10:21.320 It only grows between the Tropic of Cancer and Tropic 0:10:21.360 --> 0:10:24.200 of Capricorn along the equator. That is the only place 0:10:24.200 --> 0:10:26.760 that it naturally grows. But because of climate change and 0:10:26.880 --> 0:10:29.800 because of you know, GMO and genetically modifying and all 0:10:29.840 --> 0:10:31.920 these different things that we've done with cross breeding and 0:10:31.960 --> 0:10:34.360 stuff like, you know, we've been able to grow it 0:10:34.440 --> 0:10:40.599 in in regions that aren't naturally the temperature and elevation 0:10:40.960 --> 0:10:44.520 that they naturally grow in. There are many different varietals 0:10:44.559 --> 0:10:47.000 of what we call that's what they're called, varietals of 0:10:47.040 --> 0:10:50.679 this particular cherry or plant. But overall, you can break 0:10:50.679 --> 0:10:54.480 the species of coffee plant into three types. So you 0:10:54.600 --> 0:10:59.120 have typica, which most people don't drink, unless like if 0:10:59.120 --> 0:11:01.400 you have a coffee farm that you actually export from, 0:11:01.880 --> 0:11:03.600 like a lot of times, the typical stuff is just 0:11:03.640 --> 0:11:06.600 the stuff that you keep for yourself, Like most coffee 0:11:06.600 --> 0:11:10.440 farmers have never actually tasted their best coffee because you 0:11:10.559 --> 0:11:13.760 ship that off to the rest of the world to 0:11:13.800 --> 0:11:17.920 make your money. Then there's robustica, which is like what 0:11:18.120 --> 0:11:22.040 most of the like instant coffee is made from. Really 0:11:22.320 --> 0:11:24.199 a lot of the world actually drinks that, but it's 0:11:24.200 --> 0:11:27.240 an acquired taste, like when you go through South America, 0:11:27.320 --> 0:11:29.760 Like I know, when I went to my grandmother in 0:11:29.840 --> 0:11:32.640 lost house, like she you know, she boiled the water 0:11:32.679 --> 0:11:36.200 with the canela the cinnamon sticks and poured instant coffee 0:11:36.200 --> 0:11:38.800 in and like as much of a coffee snob as 0:11:38.800 --> 0:11:40.000 I am, I'm like, that's the best. 0:11:40.240 --> 0:11:41.640 That's one of the best cups of coffee I ever 0:11:41.640 --> 0:11:42.319 had in my life. 0:11:42.400 --> 0:11:44.880 You know, people always ask me, what's the best cup 0:11:44.880 --> 0:11:46.520 of coffee ever had? And I'm like, honestly, it's the 0:11:46.520 --> 0:11:48.640 one in your hand that's the best cup. I feel 0:11:48.640 --> 0:11:51.880 like there's like a bell curve where it's like, yeah, 0:11:51.920 --> 0:11:53.880 you discover it, then you hit this level of snobty. 0:11:53.960 --> 0:11:56.400 Then you become like a like a new Christian about it, 0:11:56.440 --> 0:11:59.559 and you're just like one of the evangelize and tell everybody, 0:11:59.800 --> 0:12:02.440 and you become just like a theological snob and you're 0:12:02.520 --> 0:12:05.200 just like, uh, are you putting cream like full extraction 0:12:05.360 --> 0:12:08.640 or die death over decaf? Like you become that dude, 0:12:08.640 --> 0:12:10.360 and then you just come over the other end of 0:12:10.360 --> 0:12:14.840 that hump and you're just like, dude, it's just coffee, man. 0:12:15.080 --> 0:12:15.280 You know. 0:12:15.880 --> 0:12:20.520 So yeah, so that's Robusticut, which, like I said, most 0:12:20.559 --> 0:12:24.000 of the world actually drinks that. And then the specialty level, 0:12:24.080 --> 0:12:26.520 the one that most of us are used to drinking now, 0:12:26.640 --> 0:12:29.160 is called Arabica, and it's kind of like it's the 0:12:29.200 --> 0:12:36.240 top tier based on whatever subjective scale we use to 0:12:36.280 --> 0:12:36.880 say what. 0:12:36.880 --> 0:12:38.559 Is the best coffee. 0:12:38.760 --> 0:12:41.520 But the fertile band, as what we call it around 0:12:41.559 --> 0:12:45.679 the coffee industry, is this span that you know, kind 0:12:45.679 --> 0:12:50.360 of belts around the equator. So that's why in Central 0:12:50.400 --> 0:12:54.840 and South America, in certain parts of Africa and in Asia, 0:12:55.360 --> 0:12:59.440 coffee can naturally be grown, it takes a particular elevation, right, 0:12:59.800 --> 0:13:03.719 And you can even follow the Transatlantic slave trade. You 0:13:03.720 --> 0:13:06.280 could follow the transit Lantic slave trade by following the 0:13:06.280 --> 0:13:10.120 distribution of coffee. How coffee got to the America's transatlantic 0:13:10.160 --> 0:13:13.400 slave trade. Anyway, there used to be this beef between 0:13:13.679 --> 0:13:17.960 Ethiopia and Yemen as to like who made coffee first, 0:13:18.000 --> 0:13:20.800 because without getting too much into nerdery, I want to 0:13:20.800 --> 0:13:24.600 stay in the narrative here, but coffee first from Ethiopia 0:13:24.640 --> 0:13:26.760 went to Yemen. And the argument with the yemen ease 0:13:26.880 --> 0:13:29.400 is that they were the ones that grounded it and 0:13:29.600 --> 0:13:30.959 made it into a hot drink. 0:13:31.160 --> 0:13:34.160 So that's their argument that the Ethiopians didn't do that first. 0:13:34.200 --> 0:13:36.160 But anybody that really knows it's it's like, dude, it 0:13:36.200 --> 0:13:37.480 originates in Africa. 0:13:37.600 --> 0:13:40.440 I'd be willing to bet too that if you kind 0:13:40.440 --> 0:13:43.679 of have developed somewhat of a palette for like a 0:13:43.720 --> 0:13:47.000 good clean cup of coffee, you would probably feel like 0:13:47.120 --> 0:13:52.439 Ethiopian beans are the best. And mostly it's just because like, well, 0:13:52.559 --> 0:13:55.840 that's where it's from, and they have like at least 0:13:55.840 --> 0:14:00.200 one hundred year head start in cultivating how to make 0:14:00.240 --> 0:14:04.719 a bomb. Being as a fun aside, if you get 0:14:04.760 --> 0:14:07.960 your hand on a Yemense bean, it's a flavor profile 0:14:08.120 --> 0:14:10.360 you've probably never had in your life. That's why if 0:14:10.400 --> 0:14:11.840 you ever go to a place and they have like 0:14:11.920 --> 0:14:15.480 a Yemen thesee geisha, it costs so much because Yemen 0:14:15.559 --> 0:14:18.080 has been with the Huthis and such like that have 0:14:18.160 --> 0:14:22.800 been locked into this civil war funded by America, Saudi Arabia, 0:14:22.800 --> 0:14:25.360 and Iran. You know, let's tie it all together, guys, 0:14:25.360 --> 0:14:27.680 that's what I'm saying. It's a metaphor for everything. Why 0:14:27.760 --> 0:14:30.840 coffee can't get exported out of Yemen is because of 0:14:30.880 --> 0:14:33.640 this civil war. It cost so much to get coffee 0:14:33.680 --> 0:14:38.640 out of Yemen because of these you know, wars funded 0:14:38.680 --> 0:14:40.920 by Western countries. 0:14:40.600 --> 0:14:43.280 Anyway, So from Yemen it got to Turkey. 0:14:43.840 --> 0:14:46.640 You know, this is around the time of like when 0:14:46.880 --> 0:14:51.680 the Islamic world was really the superpower of the planet. 0:14:51.960 --> 0:14:54.120 You know, with people like a Voez you could do 0:14:54.160 --> 0:14:56.600 your little history on that and just all of the 0:14:56.640 --> 0:15:02.400 most beautiful libraries, science, history, algebra, philosophy was all coming 0:15:02.400 --> 0:15:05.680 from the Muslim world. And it was through the Muslim 0:15:05.720 --> 0:15:10.080 world that coffee got to Europe. So at first Europe 0:15:10.120 --> 0:15:14.680 wouldn't drink coffee because they thought it was Muslim. That's 0:15:14.680 --> 0:15:17.480 what the dirty little brown folks is doing, right until 0:15:17.520 --> 0:15:20.040 it got to Belgium, which is one of the funnest 0:15:20.080 --> 0:15:24.800 stories to me again as coffee remaining this metaphor for 0:15:25.040 --> 0:15:26.840 the suffering of people of color everywhere. 0:15:26.880 --> 0:15:28.600 So anyway, remember Europe. 0:15:28.280 --> 0:15:29.960 Is a place for tea, but you know they got 0:15:30.040 --> 0:15:36.720 they tea from India. Anyway, So one of the archbishops 0:15:37.400 --> 0:15:44.560 in Belgium was presented this coffee thing, and because it 0:15:44.640 --> 0:15:47.320 was brought to Europe by the Muslims, the people they 0:15:47.320 --> 0:15:50.280 had thought they couldn't drink it. So this bishop was like, 0:15:51.280 --> 0:15:54.120 I don't know, let me try it. So I don't 0:15:54.120 --> 0:15:57.880 think this might be folklore. But he drinks this coffee 0:15:58.240 --> 0:16:01.480 and he said, now I'm not gonna quote him direct, 0:16:01.520 --> 0:16:03.360 this is the part that I think is folks, this happened, 0:16:03.360 --> 0:16:06.200 but this is the part that says folklore. He was like, Uh, 0:16:06.360 --> 0:16:11.480 if this is evil, let's baptize it because we can. 0:16:11.400 --> 0:16:14.240 Make it for good. He was like, this is too 0:16:14.320 --> 0:16:18.720 delicious to let go watching the devil get all the 0:16:18.760 --> 0:16:19.600 good drinks. 0:16:20.080 --> 0:16:22.880 Yo, I'm said, I'm trying to drink good too, we 0:16:22.920 --> 0:16:26.320 could drink unto the Lord, all things was made for 0:16:26.400 --> 0:16:29.800 his glory, including this coffee. 0:16:30.560 --> 0:16:31.480 There used to be this. 0:16:31.560 --> 0:16:34.400 Argument over which one was better for you, coffee your tea. 0:16:34.480 --> 0:16:36.960 They even did this test with these prisoners where they 0:16:37.000 --> 0:16:39.040 gave one of them all coffee, the other one all 0:16:39.160 --> 0:16:42.080 tea to see who would live longer. And of course, 0:16:42.120 --> 0:16:44.480 since that is like the least scientific thing you could 0:16:44.520 --> 0:16:47.600 do possible, you know, even if the guy that coffee 0:16:47.600 --> 0:16:51.240 live longer, it don't matter because it's not real science. Anyway, 0:16:51.680 --> 0:16:55.400 I personally am very thankful that coffee got to Europe 0:16:55.600 --> 0:17:00.280 because again something that was discovered and came from Black 0:17:00.320 --> 0:17:04.760 people for which we're willing to share freely, like our music, 0:17:04.960 --> 0:17:07.000 like our slang, like our style address. 0:17:07.320 --> 0:17:09.440 You're welcome, you know what I'm saying, but don't act 0:17:09.520 --> 0:17:10.359 like this your house. 0:17:10.720 --> 0:17:12.720 You could put your flavor on it and we could 0:17:12.800 --> 0:17:17.119 all enjoy. Because it was the Scandinavian countries that figured 0:17:17.119 --> 0:17:19.960 out light roasting and a lot of the nerdery for 0:17:20.119 --> 0:17:23.000 like the third wave specialty coffee that that you see 0:17:23.040 --> 0:17:25.720 now that you're right, that's from Europe. Italy did not 0:17:25.800 --> 0:17:30.840 discover coffee Italy did espresso. I'm thankful for that, but 0:17:30.920 --> 0:17:34.760 they were only able to do espresso because of the 0:17:34.920 --> 0:17:37.439 labor of people of color in the global South. You're 0:17:37.440 --> 0:17:41.080 follow my metaphor here. Coffee got to the Americas via 0:17:41.200 --> 0:17:44.199 the slave trade. But if you can just look at 0:17:44.480 --> 0:17:47.800 a map, the jungles in Angola and the jungles of 0:17:47.840 --> 0:17:51.439 Brazil are the same jungle. There's just the ocean in 0:17:51.480 --> 0:17:55.560 between it. So of course when the Africans got there, 0:17:56.040 --> 0:17:58.960 they would recognize the soil and be able to grow 0:17:59.000 --> 0:17:59.760 the same things. 0:18:00.040 --> 0:18:01.000 Are y'all following me? 0:18:01.320 --> 0:18:04.280 We're talking about an industry that makes four hundred and 0:18:04.280 --> 0:18:10.560 sixty billion dollars globally every year and less than one 0:18:10.680 --> 0:18:14.640 percent goes back to Africa. Less than one percent actually 0:18:14.680 --> 0:18:17.760 goes to those that actually grow the product. 0:18:17.960 --> 0:18:20.160 You are you following me on this metaphor? 0:18:20.560 --> 0:18:23.840 Coffee has its own stock market because it's a commodity. 0:18:24.080 --> 0:18:27.080 It's called the c market like it fluctuates like that, 0:18:27.520 --> 0:18:28.800 you know when you look on a bag and it 0:18:28.800 --> 0:18:30.680 says fair trade and direct trade. 0:18:30.960 --> 0:18:32.200 Let me tell you what that means. 0:18:32.480 --> 0:18:38.000 The price per pound for coffee per pealate is set 0:18:38.119 --> 0:18:40.640 at what they call a fair trade price. So there's 0:18:40.680 --> 0:18:44.679 a coffee commission that sets what is a fair amount 0:18:45.040 --> 0:18:46.879 for that coffee. So you're supposed to be it's like 0:18:46.920 --> 0:18:48.880 a fair market value for a house. You know who 0:18:48.920 --> 0:18:52.920 sets that? Germany. Here's the problem with that. Germany can't 0:18:52.960 --> 0:18:56.440 grow coffee. How are y'all setting up for a farm 0:18:56.520 --> 0:19:00.919 to be considered organic or meeting specialty? 0:19:00.960 --> 0:19:05.000 Called somebody a farmer in Kenya? Oh they die. 0:19:05.240 --> 0:19:08.400 Gotta fly somebody from Germany down today farm for them 0:19:08.400 --> 0:19:11.119 to test they soil, to tell them that they soil 0:19:11.240 --> 0:19:12.360 is healthy enough to. 0:19:12.359 --> 0:19:14.640 Tell these people from Germany it can't grow coffee. 0:19:15.080 --> 0:19:19.040 I this was a So that's fair trade is if 0:19:19.160 --> 0:19:21.560 Germany says that this price is right. 0:19:21.960 --> 0:19:23.600 Direct trade is. 0:19:23.520 --> 0:19:28.360 When me, the American buyer, goes to the farmer themselves, 0:19:28.440 --> 0:19:30.800 and I ask the farmer how much is it? 0:19:31.040 --> 0:19:32.760 I direct traded with them. 0:19:33.040 --> 0:19:36.440 The farmer tells us, Now, why I partnered with Onyx 0:19:36.480 --> 0:19:38.680 and all the other people that you see me partnering with. 0:19:39.160 --> 0:19:41.080 First of all is because. 0:19:41.080 --> 0:19:44.560 Whatever that price is, what Onyx does is they'll pay 0:19:44.720 --> 0:19:48.320 thirty percent more. So that's to guarantee not only is 0:19:48.359 --> 0:19:50.800 this a price that the farmer said, we're gonna pay 0:19:50.800 --> 0:19:54.720 you even more than that. There's an understanding of value 0:19:55.080 --> 0:19:57.960 in the fact that we don't have an industry without 0:19:57.960 --> 0:20:01.400 you and sometimes work at this other crew crawled beckx 0:20:01.440 --> 0:20:03.440 three sixty, which I'm gonna talk about a little later 0:20:03.480 --> 0:20:04.720 at the end of this, I'm. 0:20:04.600 --> 0:20:06.800 Saying, these are ways for you to be able to say, 0:20:07.040 --> 0:20:09.560 because everyone should be able to drink coffee. 0:20:09.720 --> 0:20:11.720 These are ways for which you could say, I am 0:20:11.800 --> 0:20:13.240 not being a part of the problem. 0:20:13.320 --> 0:20:15.040 In these ways, I could be part of the solution. 0:20:15.440 --> 0:20:19.200 But yes, a billion dollar industry created on the backs 0:20:19.240 --> 0:20:22.439 of brown folk, controlled by white folks. 0:20:22.800 --> 0:20:26.000 I'm just saying, it's a metaphor, billion dollar industry. 0:20:26.080 --> 0:20:28.280 When's the last time you walked into a coffee shop 0:20:28.320 --> 0:20:33.400 and thought, Wow, this is something invented, harvested, and nurtured 0:20:34.040 --> 0:20:35.080 by people of color. 0:20:36.400 --> 0:20:39.920 No, you don't think that. People think it aly it's 0:20:39.960 --> 0:20:40.760 such a metaphor. 0:20:41.200 --> 0:20:47.119 And now, because of harsh conditions, corrosive top soil, and 0:20:47.200 --> 0:20:51.240 abusive practices, we only got twenty seven harvests left. Now, 0:20:51.280 --> 0:20:54.040 let's get to the science and things we can do. 0:20:54.440 --> 0:20:57.040 All right, let's go to some sort of ad break, Right, 0:20:57.240 --> 0:20:58.080 how do y'all do them? 0:20:58.080 --> 0:20:58.320 At? 0:20:58.520 --> 0:21:00.800 It could have in here supposed to do some sort 0:21:00.800 --> 0:21:15.280 of like speaking of situation, I don't know. So I 0:21:15.280 --> 0:21:17.800 think the best way to get into the science. 0:21:17.440 --> 0:21:18.480 Of it all is to. 0:21:19.960 --> 0:21:23.480 Maybe think about it through just the supply chain period. 0:21:24.000 --> 0:21:28.760 For centuries, the coffee plant or even farm have been 0:21:28.920 --> 0:21:37.040 just local indigenous rainforest living families. It's your grandma, and 0:21:37.280 --> 0:21:39.359 I know this from my own experience. This is like 0:21:39.359 --> 0:21:43.199 your grandparents' house. Like you inherit this farm, you know, 0:21:43.359 --> 0:21:45.200 or you inherit this plot of land, and you got 0:21:45.200 --> 0:21:47.720 a couple of coffee plants in the back. Now, us 0:21:47.760 --> 0:21:53.440 being you know, in a neoliberal, globally connected, late stage 0:21:53.480 --> 0:21:58.280 capitalistic society, how do you get that commodity if we're 0:21:58.320 --> 0:22:00.760 not growing them in the heartland of them America. Well, 0:22:00.880 --> 0:22:02.960 because we can't, Number one, we have to create a 0:22:02.960 --> 0:22:06.000 supply chain. And the supply chain is just as industrial 0:22:06.760 --> 0:22:11.080 as every other thing is. So from the origin, you 0:22:11.240 --> 0:22:16.520 have a green buyer, and the green buyer is essentially 0:22:16.560 --> 0:22:20.480 the middle person. So that person has all the relationships 0:22:20.560 --> 0:22:21.640 with the farms. 0:22:22.119 --> 0:22:24.280 So they create these relationship with these farms. 0:22:24.680 --> 0:22:28.000 Usually depending on your relationship with that green buyers, you 0:22:28.119 --> 0:22:30.840 take orders from them. That sometimes depending on how big 0:22:30.920 --> 0:22:32.880 or small that green buyer is. Some of those are 0:22:32.880 --> 0:22:37.439 like multi state, multi country, like big old corporations that 0:22:37.720 --> 0:22:40.520 you know, go across the world and they swoop up 0:22:40.760 --> 0:22:43.359 in a Walmart of it all and like just like 0:22:44.080 --> 0:22:47.040 buy up all these small farms. Now some of these places, 0:22:47.040 --> 0:22:49.160 some of these green buyers own the farms because they've 0:22:49.240 --> 0:22:52.280 bought them from the indigenous populations. And others are like, no, 0:22:52.359 --> 0:22:54.440