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Speaker 1: Zone Media, there's nothing wrong with your podcast feed. This

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Speaker 1: is prop and I am invading that it can happen

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Speaker 1: here podcasts. To the four or five of y'all in

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Speaker 1: the subreddit that can't stand my voice and say I'm

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Speaker 1: the most annoying person in the Cool Zone extended universe,

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Speaker 1: I apologize.

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Speaker 2: My mama used to say, be who you is, because

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Speaker 2: who you ain't a who he is.

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Speaker 1: We're gonna talk about some things, specifically coffee and how

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Speaker 1: your children will probably never be able to drink the

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Speaker 1: coffee that you have drunk because climate change of bounds.

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Speaker 1: But before we do, I'm also realizing how many singers

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Speaker 1: in the eighties was singing the teenagers to children. You know,

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Speaker 1: the absolute banger of a song If I could fly,

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Speaker 1: I pick you up, I take you into the night,

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Speaker 1: great song right and show you that you da see?

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Speaker 1: Do you know what the first lyric in that song is,

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Speaker 1: she's only sixteen years old, leave her alone? Unless he

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Speaker 1: wasn't a teenager just openly singing what was we thinking?

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Speaker 2: Freaking bell Biv devout in Dude.

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Speaker 1: Maybabe backstage, underage, gotta leg it fly.

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Speaker 2: I like to do the wow thing. Oh you're we're

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Speaker 2: just openly singing the kids.

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Speaker 1: Let me get back on topic, because not only could

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Speaker 1: it happen here, it is happening here.

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Speaker 2: So you may or may not know me.

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Speaker 1: I am Los Angeles born and raised, our host her

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Speaker 1: Politics with Prop Coles on media team, and I am

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Speaker 1: your resident coffee nerd, and a lot of that grew

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Speaker 1: out of just a natural passion for coffee, which you

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Speaker 1: will hear me gush about later. But I think I'm

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Speaker 1: gonna back into this topic with back that thing up

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Speaker 1: with the story from a few years back.

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Speaker 2: See a few years back, I had a.

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Speaker 1: Chance to put out a poetry book called Terraform, building

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Speaker 1: a Liverpool World. And Terraform also had four musical EP

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Speaker 1: seven song EPs called The Sky, the Soil, the People,

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Speaker 1: and the Possibility. And while I was working on the Soil,

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Speaker 1: I had a chance to partner with one of the

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Speaker 1: I mean really, it's like, I don't know if there's

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Speaker 1: a better roaster in America called Onyx believe it or

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Speaker 1: not in Northwest Arkansas and in a collab sort of

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Speaker 1: coffee release we were doing in partnership with mir which

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Speaker 1: is a drinkwear company.

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Speaker 2: I'm also an ambassador for We.

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Speaker 1: Had a chance to go to Columbia, and if you've

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Speaker 1: if you've been to South America or anywhere close to

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Speaker 1: the equator, it's I mean, you're walking into the Avatar,

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Speaker 1: you know, minus the aliens. It's this raw sort of

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Speaker 1: earth that us in the northern hemisphere. It's just colors

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Speaker 1: of green that you just can't imagine that, Like our

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Speaker 1: pantones have yet to match the type of green in

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Speaker 1: a forest that has to be a certain amount of

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Speaker 1: miles above sea level for it to grow coffee.

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Speaker 2: So we fly into Bogata.

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Speaker 1: We go about an hour and a half outside of

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Speaker 1: the city, which normally when you go to Origin it's

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Speaker 1: like you have to like take a rickety helicopter or

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Speaker 1: traverse twelve hours into you know, an African jungle, which

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Speaker 1: is like not the most plush riding, but it's just

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Speaker 1: it's this beautiful South American, you know, Colombian road and

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Speaker 1: then you go up this small sort of windy road

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Speaker 1: and while it's sunny, beautiful, I don't know what the

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Speaker 1: combination of indigenous African European settlers that just made whatever

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Speaker 1: combination of human made these Colombians so beautiful. But there's

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Speaker 1: not I mean everyone's beautiful. It is the most off putting,

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Speaker 1: how gorgeous every human is there along with this plush green.

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Speaker 1: You come over this hill and because of the way

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Speaker 1: that this farmer going to is set inside in between

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Speaker 1: in this small valley that's about four to five thousand

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Speaker 1: feet above sea level, there's this beautiful fog that lays

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Speaker 1: over the top of this just gorgeous, gorgeous rainforest.

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Speaker 2: Right there's grape vineyards, there's a few of those.

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Speaker 1: There's avocados, there's all these just beautiful multi Instead of

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Speaker 1: a monoculture, a monoculture is a farm of just one thing.

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Speaker 1: Is a multi culture place that this crew called lepama

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Speaker 1: eltua kan that's who I was with, And all this

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Speaker 1: beauty and vegetation that I'm describing, apparently twelve years ago

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Speaker 1: was not a thing.

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Speaker 2: This place was.

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Speaker 1: The textbook like cartoonish level example of deforestation where all

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Speaker 1: of this natural beauty was cleared out for cattle raising

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Speaker 1: and the land was dead. But you would never guess,

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Speaker 1: you would never guess that this was ever an issue, because.

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Speaker 2: What I'm looking at is Narnia.

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Speaker 1: So this group of local born and raised brothers came

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Speaker 1: up with a business plan and started restoring this land.

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Speaker 1: I can't overstate the before and after picture, like the

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Speaker 1: land was dying them with their reginative. Like you know,

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Speaker 1: farming practices made this a rainforest to get and that

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Speaker 1: is now growing some of the best coffee on earth.

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Speaker 1: So anyway we come in there, it's beautiful. Just there

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Speaker 1: are no words to express how beautiful this is. I

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Speaker 1: have a song called the Soil Is Sacred that I

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Speaker 1: shot the video at that farm. So if you want

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Speaker 1: to just go ahead and peep that, peep that to

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Speaker 1: understand this place. This place is not only just a

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Speaker 1: coffee farm. It's also a bike trail adventure place. It's

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Speaker 1: a hotel. You stay in these bungalows that are like

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Speaker 1: up on sticks, and then the shower is outdoors, just

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Speaker 1: covered around bamboo sticks.

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Speaker 2: That like hei the thing, and it's got like the

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Speaker 2: what we like to call the anti black shower heads.

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Speaker 1: You know that those are the I don't know if

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Speaker 1: y'all notice, because black people don't always like to wet

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Speaker 1: our hair in the shower.

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Speaker 2: We wash our hair much less than y'all do.

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Speaker 1: But if you got that waterfall shower head, then that

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Speaker 1: means we got to tilt our heads back a little bit,

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Speaker 1: or make sure we got a shower cap. I don't

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Speaker 1: know if you know any black women, but you don't

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Speaker 1: wet my hair in.

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Speaker 2: The shower anyway.

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Speaker 1: But you're showering out there, and it's just beautiful. You're

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Speaker 1: in the rainforest. You can hear the animals and it's

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Speaker 1: just this gentle breeze is blowing. And then around eleven.

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Speaker 2: Thirty the fall kind of clears out. You get to

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Speaker 2: sit down.

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Speaker 1: You're having some breakfasts that's just chopped up papaya and

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Speaker 1: mango that they grew right there, right God, I could

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Speaker 1: see the mango tree, it's right there. And then they'll

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Speaker 1: fry up some plantain from the plantain tree right there,

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Speaker 1: scrambling up with some eggs from the chicken.

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Speaker 2: Nest right there, right Just it's a dream.

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Speaker 1: And as we're talking, as we're moving through this thing,

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Speaker 1: the man that runs it, who like I wish I

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Speaker 1: could have his baby. It was just the most gorgeous

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Speaker 1: human I've ever seen, just flowing, flowing quafft hair, speaking

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Speaker 1: English and Spanish. The guy could play seven instruments. At

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Speaker 1: some point where we're cutting coffee, the dude breaks into

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Speaker 1: a bachata and then some Coombia and he's just singing

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Speaker 1: these Colombian folklore songs while flipping over a bucket and

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Speaker 1: playing drums.

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Speaker 2: It's just like you, guys, you're in a movie. You're

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Speaker 2: in a movie.

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Speaker 1: And then he casually drops, yeah, we only got twenty

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Speaker 1: seven more of those.

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Speaker 2: I was like, twenty seven more?

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Speaker 1: What he goes, Oh yeah, part of the mission of

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Speaker 1: this form is if we don't do something, there is

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Speaker 1: twenty seven harvests left. I was like, of what he

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Speaker 1: goes of top soil, Coffee's going to go extinct in

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Speaker 1: twenty seven years. Sam talk about the possibility of a

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Speaker 1: world without coffee, how we got here, and what people

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Speaker 1: are doing to hopefully save the glorious being. All Right,

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Speaker 1: I feel like coffee is like the perfect analogy, the

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Speaker 1: perfect one to one ratio, or the ways for which

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Speaker 1: the global North has treated the global South, specifically black people,

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Speaker 1: but by and large just it's the perfect metaphor for

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Speaker 1: the raping and pillaging of resources, including people, that has

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Speaker 1: happened across the world. So coffee originates solely from Ethiopia, Okay,

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Speaker 1: so it's already it's black. This is the early fifteen

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Speaker 1: hundreds legend is that some sheep farmers saw that their

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Speaker 1: sheeps were going crazy, like just mad, mad energy after

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Speaker 1: they had ate a particular cherry. Because again, coffee is

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Speaker 1: a cherry, which is actually a very delicious cherry, you know,

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Speaker 1: and the bean inside is not the bean, it's the

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Speaker 1: pit or the seed that's inside of the coffee cherry.

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Speaker 1: So yeah, legend is like that's how they figured it out,

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Speaker 1: Like they eat these cherries and then they go crazy, like,

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Speaker 1: I wonder if that's going to give us strength to

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Speaker 1: you know. So it's originally discovered in Ethiopia. Ethiopia is

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Speaker 1: the only natural place that coffee grows, and every other

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Speaker 1: coffee bean across the world was propagated.

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Speaker 2: From the Ethiopian one.

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Speaker 1: It only grows between the Tropic of Cancer and Tropic

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Speaker 1: of Capricorn along the equator. That is the only place

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Speaker 1: that it naturally grows. But because of climate change and

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Speaker 1: because of you know, GMO and genetically modifying and all

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Speaker 1: these different things that we've done with cross breeding and

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Speaker 1: stuff like, you know, we've been able to grow it

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Speaker 1: in in regions that aren't naturally the temperature and elevation

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Speaker 1: that they naturally grow in. There are many different varietals

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Speaker 1: of what we call that's what they're called, varietals of

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Speaker 1: this particular cherry or plant. But overall, you can break

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Speaker 1: the species of coffee plant into three types. So you

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Speaker 1: have typica, which most people don't drink, unless like if

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Speaker 1: you have a coffee farm that you actually export from,

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Speaker 1: like a lot of times, the typical stuff is just

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Speaker 1: the stuff that you keep for yourself, Like most coffee

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Speaker 1: farmers have never actually tasted their best coffee because you

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Speaker 1: ship that off to the rest of the world to

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Speaker 1: make your money. Then there's robustica, which is like what

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Speaker 1: most of the like instant coffee is made from. Really

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Speaker 1: a lot of the world actually drinks that, but it's

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Speaker 1: an acquired taste, like when you go through South America,

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Speaker 1: Like I know, when I went to my grandmother in

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Speaker 1: lost house, like she you know, she boiled the water

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Speaker 1: with the canela the cinnamon sticks and poured instant coffee

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Speaker 1: in and like as much of a coffee snob as

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Speaker 1: I am, I'm like, that's the best.

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Speaker 2: That's one of the best cups of coffee I ever

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Speaker 2: had in my life.

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Speaker 1: You know, people always ask me, what's the best cup

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Speaker 1: of coffee ever had? And I'm like, honestly, it's the

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Speaker 1: one in your hand that's the best cup. I feel

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Speaker 1: like there's like a bell curve where it's like, yeah,

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Speaker 1: you discover it, then you hit this level of snobty.

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Speaker 1: Then you become like a like a new Christian about it,

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Speaker 1: and you're just like one of the evangelize and tell everybody,

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Speaker 1: and you become just like a theological snob and you're

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Speaker 1: just like, uh, are you putting cream like full extraction

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Speaker 1: or die death over decaf? Like you become that dude,

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Speaker 1: and then you just come over the other end of

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Speaker 1: that hump and you're just like, dude, it's just coffee, man.

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Speaker 2: You know.

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Speaker 1: So yeah, so that's Robusticut, which, like I said, most

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Speaker 1: of the world actually drinks that. And then the specialty level,

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Speaker 1: the one that most of us are used to drinking now,

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Speaker 1: is called Arabica, and it's kind of like it's the

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Speaker 1: top tier based on whatever subjective scale we use to

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Speaker 1: say what.

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Speaker 2: Is the best coffee.

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Speaker 1: But the fertile band, as what we call it around

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Speaker 1: the coffee industry, is this span that you know, kind

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Speaker 1: of belts around the equator. So that's why in Central

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Speaker 1: and South America, in certain parts of Africa and in Asia,

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Speaker 1: coffee can naturally be grown, it takes a particular elevation, right,

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Speaker 1: And you can even follow the Transatlantic slave trade. You

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Speaker 1: could follow the transit Lantic slave trade by following the

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Speaker 1: distribution of coffee. How coffee got to the America's transatlantic

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Speaker 1: slave trade. Anyway, there used to be this beef between

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Speaker 1: Ethiopia and Yemen as to like who made coffee first,

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Speaker 1: because without getting too much into nerdery, I want to

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Speaker 1: stay in the narrative here, but coffee first from Ethiopia

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Speaker 1: went to Yemen. And the argument with the yemen ease

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Speaker 1: is that they were the ones that grounded it and

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Speaker 1: made it into a hot drink.

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Speaker 2: So that's their argument that the Ethiopians didn't do that first.

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Speaker 2: But anybody that really knows it's it's like, dude, it

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Speaker 2: originates in Africa.

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Speaker 1: I'd be willing to bet too that if you kind

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Speaker 1: of have developed somewhat of a palette for like a

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Speaker 1: good clean cup of coffee, you would probably feel like

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Speaker 1: Ethiopian beans are the best. And mostly it's just because like, well,

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Speaker 1: that's where it's from, and they have like at least

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Speaker 1: one hundred year head start in cultivating how to make

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Speaker 1: a bomb. Being as a fun aside, if you get

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Speaker 1: your hand on a Yemense bean, it's a flavor profile

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Speaker 1: you've probably never had in your life. That's why if

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Speaker 1: you ever go to a place and they have like

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Speaker 1: a Yemen thesee geisha, it costs so much because Yemen

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Speaker 1: has been with the Huthis and such like that have

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Speaker 1: been locked into this civil war funded by America, Saudi Arabia,

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Speaker 1: and Iran. You know, let's tie it all together, guys,

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Speaker 1: that's what I'm saying. It's a metaphor for everything. Why

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Speaker 1: coffee can't get exported out of Yemen is because of

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Speaker 1: this civil war. It cost so much to get coffee

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Speaker 1: out of Yemen because of these you know, wars funded

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Speaker 1: by Western countries.

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Speaker 2: Anyway, So from Yemen it got to Turkey.

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Speaker 1: You know, this is around the time of like when

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Speaker 1: the Islamic world was really the superpower of the planet.

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Speaker 1: You know, with people like a Voez you could do

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Speaker 1: your little history on that and just all of the

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Speaker 1: most beautiful libraries, science, history, algebra, philosophy was all coming

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Speaker 1: from the Muslim world. And it was through the Muslim

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Speaker 1: world that coffee got to Europe. So at first Europe

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Speaker 1: wouldn't drink coffee because they thought it was Muslim. That's

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Speaker 1: what the dirty little brown folks is doing, right until

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Speaker 1: it got to Belgium, which is one of the funnest

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Speaker 1: stories to me again as coffee remaining this metaphor for

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Speaker 1: the suffering of people of color everywhere.

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Speaker 2: So anyway, remember Europe.

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Speaker 1: Is a place for tea, but you know they got

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Speaker 1: they tea from India. Anyway, So one of the archbishops

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Speaker 1: in Belgium was presented this coffee thing, and because it

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Speaker 1: was brought to Europe by the Muslims, the people they

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Speaker 1: had thought they couldn't drink it. So this bishop was like,

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Speaker 1: I don't know, let me try it. So I don't

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Speaker 1: think this might be folklore. But he drinks this coffee

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Speaker 1: and he said, now I'm not gonna quote him direct,

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Speaker 1: this is the part that I think is folks, this happened,

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Speaker 1: but this is the part that says folklore. He was like, Uh,

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Speaker 1: if this is evil, let's baptize it because we can.

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Speaker 2: Make it for good. He was like, this is too

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Speaker 2: delicious to let go watching the devil get all the

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Speaker 2: good drinks.

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Speaker 1: Yo, I'm said, I'm trying to drink good too, we

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Speaker 1: could drink unto the Lord, all things was made for

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Speaker 1: his glory, including this coffee.

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Speaker 2: There used to be this.

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Speaker 1: Argument over which one was better for you, coffee your tea.

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Speaker 1: They even did this test with these prisoners where they

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Speaker 1: gave one of them all coffee, the other one all

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Speaker 1: tea to see who would live longer. And of course,

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Speaker 1: since that is like the least scientific thing you could

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Speaker 1: do possible, you know, even if the guy that coffee

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Speaker 1: live longer, it don't matter because it's not real science. Anyway,

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Speaker 1: I personally am very thankful that coffee got to Europe

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Speaker 1: because again something that was discovered and came from Black

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Speaker 1: people for which we're willing to share freely, like our music,

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Speaker 1: like our slang, like our style address.

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Speaker 2: You're welcome, you know what I'm saying, but don't act

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Speaker 2: like this your house.

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Speaker 1: You could put your flavor on it and we could

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Speaker 1: all enjoy. Because it was the Scandinavian countries that figured

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Speaker 1: out light roasting and a lot of the nerdery for

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Speaker 1: like the third wave specialty coffee that that you see

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Speaker 1: now that you're right, that's from Europe. Italy did not

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Speaker 1: discover coffee Italy did espresso. I'm thankful for that, but

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Speaker 1: they were only able to do espresso because of the

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Speaker 1: labor of people of color in the global South. You're

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Speaker 1: follow my metaphor here. Coffee got to the Americas via

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Speaker 1: the slave trade. But if you can just look at

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Speaker 1: a map, the jungles in Angola and the jungles of

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Speaker 1: Brazil are the same jungle. There's just the ocean in

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Speaker 1: between it. So of course when the Africans got there,

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Speaker 1: they would recognize the soil and be able to grow

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Speaker 1: the same things.

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Speaker 2: Are y'all following me?

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Speaker 1: We're talking about an industry that makes four hundred and

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Speaker 1: sixty billion dollars globally every year and less than one

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Speaker 1: percent goes back to Africa. Less than one percent actually

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Speaker 1: goes to those that actually grow the product.

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Speaker 2: You are you following me on this metaphor?

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Speaker 1: Coffee has its own stock market because it's a commodity.

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Speaker 1: It's called the c market like it fluctuates like that,

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Speaker 1: you know when you look on a bag and it

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Speaker 1: says fair trade and direct trade.

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Speaker 2: Let me tell you what that means.

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Speaker 1: The price per pound for coffee per pealate is set

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Speaker 1: at what they call a fair trade price. So there's

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Speaker 1: a coffee commission that sets what is a fair amount

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Speaker 1: for that coffee. So you're supposed to be it's like

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Speaker 1: a fair market value for a house. You know who

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Speaker 1: sets that? Germany. Here's the problem with that. Germany can't

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Speaker 1: grow coffee. How are y'all setting up for a farm

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Speaker 1: to be considered organic or meeting specialty?

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Speaker 2: Called somebody a farmer in Kenya? Oh they die.

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Speaker 1: Gotta fly somebody from Germany down today farm for them

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Speaker 1: to test they soil, to tell them that they soil

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Speaker 1: is healthy enough to.

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Speaker 2: Tell these people from Germany it can't grow coffee.

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Speaker 1: I this was a So that's fair trade is if

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Speaker 1: Germany says that this price is right.

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Speaker 2: Direct trade is.

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Speaker 1: When me, the American buyer, goes to the farmer themselves,

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Speaker 1: and I ask the farmer how much is it?

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Speaker 2: I direct traded with them.

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Speaker 1: The farmer tells us, Now, why I partnered with Onyx

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Speaker 1: and all the other people that you see me partnering with.

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Speaker 2: First of all is because.

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Speaker 1: Whatever that price is, what Onyx does is they'll pay

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Speaker 1: thirty percent more. So that's to guarantee not only is

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Speaker 1: this a price that the farmer said, we're gonna pay

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Speaker 1: you even more than that. There's an understanding of value

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Speaker 1: in the fact that we don't have an industry without

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Speaker 1: you and sometimes work at this other crew crawled beckx

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Speaker 1: three sixty, which I'm gonna talk about a little later

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Speaker 1: at the end of this, I'm.

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Speaker 2: Saying, these are ways for you to be able to say,

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Speaker 2: because everyone should be able to drink coffee.

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Speaker 1: These are ways for which you could say, I am

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Speaker 1: not being a part of the problem.

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Speaker 2: In these ways, I could be part of the solution.

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Speaker 1: But yes, a billion dollar industry created on the backs

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Speaker 1: of brown folk, controlled by white folks.

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Speaker 2: I'm just saying, it's a metaphor, billion dollar industry.

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Speaker 1: When's the last time you walked into a coffee shop

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Speaker 1: and thought, Wow, this is something invented, harvested, and nurtured

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Speaker 1: by people of color.

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Speaker 2: No, you don't think that. People think it aly it's

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Speaker 2: such a metaphor.

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Speaker 1: And now, because of harsh conditions, corrosive top soil, and

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Speaker 1: abusive practices, we only got twenty seven harvests left. Now,

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Speaker 1: let's get to the science and things we can do.

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Speaker 1: All right, let's go to some sort of ad break, Right,

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Speaker 1: how do y'all do them?

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Speaker 2: At?

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Speaker 1: It could have in here supposed to do some sort

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Speaker 1: of like speaking of situation, I don't know. So I

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Speaker 1: think the best way to get into the science.

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Speaker 2: Of it all is to.

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Speaker 1: Maybe think about it through just the supply chain period.

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Speaker 1: For centuries, the coffee plant or even farm have been

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Speaker 1: just local indigenous rainforest living families. It's your grandma, and

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Speaker 1: I know this from my own experience. This is like

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Speaker 1: your grandparents' house. Like you inherit this farm, you know,

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Speaker 1: or you inherit this plot of land, and you got

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Speaker 1: a couple of coffee plants in the back. Now, us

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Speaker 1: being you know, in a neoliberal, globally connected, late stage

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Speaker 1: capitalistic society, how do you get that commodity if we're

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Speaker 1: not growing them in the heartland of them America. Well,

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Speaker 1: because we can't, Number one, we have to create a

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Speaker 1: supply chain. And the supply chain is just as industrial

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Speaker 1: as every other thing is. So from the origin, you

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Speaker 1: have a green buyer, and the green buyer is essentially

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Speaker 1: the middle person. So that person has all the relationships

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Speaker 1: with the farms.

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Speaker 2: So they create these relationship with these farms.

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Speaker 1: Usually depending on your relationship with that green buyers, you

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Speaker 1: take orders from them. That sometimes depending on how big

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Speaker 1: or small that green buyer is. Some of those are

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Speaker 1: like multi state, multi country, like big old corporations that

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Speaker 1: you know, go across the world and they swoop up

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Speaker 1: in a Walmart of it all and like just like

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Speaker 1: buy up all these small farms. Now some of these places,

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Speaker 1: some of these green buyers own the farms because they've

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Speaker 1: bought them from the indigenous populations. And others are like, no,

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Speaker 1: we just have relationships and we pay. I got to

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Speaker 1: explained before fair market value, fair trade. And then I

403
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Speaker 1: on the other end, like let's just say, I'm you know,

404
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Speaker 1: I will use my own company terraform. This isn't the

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Speaker 1: process I use, but this is just the supply chain.

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Speaker 1: So I would approach that green buyer. I go to

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Speaker 1: their website and say, hey, I want to roast a

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Speaker 1: Kenyon heirloom. That would be the varietal, like I want

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Speaker 1: to that's a type of being. I want a Kenyon airloom.

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Speaker 1: And I go, oh, dope, they got it at I'm

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Speaker 1: making up this number eighteen cents a pound.

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Speaker 2: It's not like that. It's much more, but okay, dope.

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Speaker 2: So they get the order.

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Speaker 1: On the other end, they see what they got in

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00:23:26,560 --> 00:23:28,879
Speaker 1: stock or they got to go to origin, right, So

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Speaker 1: they go to origin, they get the thing, and then

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Speaker 1: some countries make you buy an entire shipping container because

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Speaker 1: it's just not worth it. If you're you know, you're

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Speaker 1: in Costa Rica, you're a farmer in Costa Rica. It

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Speaker 1: doesn't make any financial sense to try to ship out

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00:23:44,920 --> 00:23:48,399
Speaker 1: just like one burlap bag. Like the cost is too high.

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Speaker 1: So it's like, yo, you got to buy a palette

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Speaker 1: or not a palate, you got to buy a shipping container.

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Speaker 2: Right.

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Speaker 1: So what most small like micro roasters do is they

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Speaker 1: buddy up with other people that are like, yo, let's

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Speaker 1: all do this. Will kind of go in on this

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Speaker 1: shipping container. So you have the farmer, you have the

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Speaker 1: green buyer, and then the green buyer makes the deal

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00:24:06,920 --> 00:24:10,040
Speaker 1: with the shipment team. The shipping container gets filled, then

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00:24:10,040 --> 00:24:12,480
Speaker 1: you got to pay the nation's tariff. So then that's

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Speaker 1: where the country comes in. Now, why some coffees cost

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Speaker 1: more than others, some of it has to do with

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Speaker 1: the tariffs. It's like Ethiopia charges some like fifty nine

435
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Speaker 1: percent tariff as they should because they tired of being

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Speaker 1: raped by white people, just like everybody else is from there.

437
00:24:29,640 --> 00:24:33,639
Speaker 1: Once it hits Land US as the roasters, we would

438
00:24:33,640 --> 00:24:37,000
Speaker 1: go divvy up the funds we've already paid them, and

439
00:24:37,040 --> 00:24:39,480
Speaker 1: then you go to your roasting facility. Now, if you

440
00:24:39,560 --> 00:24:41,800
Speaker 1: a big boy, you got your own roasting facility. But

441
00:24:41,880 --> 00:24:43,879
Speaker 1: most of the time, you know, a person may have

442
00:24:43,920 --> 00:24:45,920
Speaker 1: one machine in the back of their coffee shop, or

443
00:24:45,920 --> 00:24:48,080
Speaker 1: if they don't even have that, then they share a

444
00:24:48,160 --> 00:24:50,879
Speaker 1: facility where they roast a bunch of different roasters roasted

445
00:24:50,960 --> 00:24:54,479
Speaker 1: that one place. Once it's roasts getting in a bag

446
00:24:55,200 --> 00:24:58,520
Speaker 1: and into your cup. Now, this is the like specialty

447
00:24:58,520 --> 00:25:01,320
Speaker 1: coffee way. Now, if we talk at Startarbucks, Starbucks walks

448
00:25:01,320 --> 00:25:04,040
Speaker 1: over there and they say, hey, let me buy this city,

449
00:25:05,680 --> 00:25:08,600
Speaker 1: and they got their own shipping people in their own situation,

450
00:25:08,920 --> 00:25:11,040
Speaker 1: and then they roast in like something the size of

451
00:25:11,080 --> 00:25:14,600
Speaker 1: a mountain. Now, what I'm talking about is third wave coffee.

452
00:25:14,600 --> 00:25:16,679
Speaker 1: What that means is there is a lot of nerdy stuff.

453
00:25:16,680 --> 00:25:18,840
Speaker 1: That means it's first wave coffee. Is like the coffee

454
00:25:18,880 --> 00:25:21,159
Speaker 1: that your grandpa drank in World War Two. It's just

455
00:25:21,560 --> 00:25:23,639
Speaker 1: you know mud, you know what I'm saying. Even the

456
00:25:23,720 --> 00:25:29,359
Speaker 1: term Americano was because when the American Gis were in

457
00:25:29,600 --> 00:25:31,879
Speaker 1: Europe and they wanted a cup of coffee because in

458
00:25:31,920 --> 00:25:35,119
Speaker 1: Europe they drank espresso. The Americans was like, this is disgusting,

459
00:25:35,119 --> 00:25:37,080
Speaker 1: what is this? So they just add water to it.

460
00:25:37,200 --> 00:25:40,240
Speaker 1: So they called that an Americano because that's the type

461
00:25:40,240 --> 00:25:44,160
Speaker 1: the Americans like anyway. So that's first wave coffee. Second

462
00:25:44,200 --> 00:25:48,720
Speaker 1: wave coffee is like Starbucks or the coffee spots that

463
00:25:48,960 --> 00:25:51,399
Speaker 1: like have the ton of syrups in the back and

464
00:25:51,760 --> 00:25:53,480
Speaker 1: the name of their shop is probably some sort of

465
00:25:53,520 --> 00:25:57,400
Speaker 1: pun like in Friends, the Central Perk, Java Chip. Those

466
00:25:57,400 --> 00:26:00,720
Speaker 1: are the ones that, like the big suburb in churches

467
00:26:00,920 --> 00:26:03,440
Speaker 1: would have their own coffee shops, like corn and thea

468
00:26:03,560 --> 00:26:07,720
Speaker 1: House Hebrews, just some sort of corny that's second where

469
00:26:07,720 --> 00:26:11,080
Speaker 1: it's like, you know, that's your triple Machia too, you

470
00:26:11,080 --> 00:26:14,679
Speaker 1: know it's double pump all of the sweet fruitfru stuff.

471
00:26:14,760 --> 00:26:16,160
Speaker 2: That's second wave.

472
00:26:16,359 --> 00:26:19,000
Speaker 1: And then third wave is what we call specialty coffee,

473
00:26:19,040 --> 00:26:22,800
Speaker 1: and that's where the big bucks come in because you

474
00:26:22,840 --> 00:26:25,679
Speaker 1: can sell them at a higher premium. Now, for it

475
00:26:25,760 --> 00:26:27,960
Speaker 1: to be considered specialty coffee on a scale of one

476
00:26:28,040 --> 00:26:28,880
Speaker 1: nine hundred, you have.

477
00:26:28,880 --> 00:26:31,359
Speaker 2: To grade that bean at an eighty or above.

478
00:26:32,000 --> 00:26:35,480
Speaker 1: Now, coffees that are graded in the nineties unless you've

479
00:26:35,480 --> 00:26:38,080
Speaker 1: been to Dubai or Qatar, you've never drank it. Those

480
00:26:38,160 --> 00:26:41,560
Speaker 1: go there because American we can't afford it, so the

481
00:26:41,640 --> 00:26:44,320
Speaker 1: farmer don't even show it to it. But the most

482
00:26:44,320 --> 00:26:46,000
Speaker 1: of the like if you go to like a good

483
00:26:46,000 --> 00:26:48,560
Speaker 1: coffee shop, you're drinking about an eighty three to a

484
00:26:48,640 --> 00:26:51,360
Speaker 1: eighty five. But it's not like their whole crop is that.

485
00:26:51,920 --> 00:26:55,159
Speaker 1: Most farmers are just small plots. So what do you

486
00:26:55,200 --> 00:26:56,920
Speaker 1: do with the rest of it, well, the rest of it,

487
00:26:57,160 --> 00:26:59,240
Speaker 1: which is the most of your harvest to make the

488
00:26:59,320 --> 00:27:01,399
Speaker 1: numbers round, And let's just say you have one hundred

489
00:27:01,520 --> 00:27:06,160
Speaker 1: coffee trees, maybe ten of them produced an eighty five, right,

490
00:27:06,200 --> 00:27:07,400
Speaker 1: so that's ten percent.

491
00:27:07,720 --> 00:27:09,399
Speaker 2: So you've spent all year.

492
00:27:09,640 --> 00:27:14,000
Speaker 1: Fighting drought, fighting climate change, fighting excessive heat, fighting all

493
00:27:14,040 --> 00:27:17,240
Speaker 1: that only for of your whole plantation, only to get

494
00:27:17,280 --> 00:27:20,359
Speaker 1: ten percent of it to be actually be available to

495
00:27:20,480 --> 00:27:22,399
Speaker 1: sell the rest of it. It just goes to the stock

496
00:27:22,480 --> 00:27:25,440
Speaker 1: market and you just hope and pray that you're able

497
00:27:25,440 --> 00:27:28,280
Speaker 1: to sell it. But you have that three weeks to

498
00:27:28,400 --> 00:27:31,119
Speaker 1: try to make your year's salary. So what happens is,

499
00:27:31,760 --> 00:27:34,040
Speaker 1: since you can only sell ten percent, only ten percent

500
00:27:34,080 --> 00:27:36,280
Speaker 1: of it is even available to sell. Right, I'm talking

501
00:27:36,320 --> 00:27:39,000
Speaker 1: specialty cofee is where we are now. If in fact,

502
00:27:39,040 --> 00:27:40,840
Speaker 1: somebody comes in here and pays it, and then they

503
00:27:40,880 --> 00:27:43,920
Speaker 1: only pay fair trade rather than direct trade price, you're

504
00:27:43,920 --> 00:27:47,720
Speaker 1: getting a price set by Germany is not even enough

505
00:27:47,760 --> 00:27:51,159
Speaker 1: to pay the little kids that just miss school to

506
00:27:51,240 --> 00:27:53,359
Speaker 1: be able to pick your farm, because that's who actually

507
00:27:53,440 --> 00:27:56,160
Speaker 1: picks the cherries. This is daywork, just kids from the

508
00:27:56,240 --> 00:27:58,239
Speaker 1: farming community that come in there. They try to make

509
00:27:58,240 --> 00:28:01,000
Speaker 1: a day's wage to pick their things. What happens is

510
00:28:01,400 --> 00:28:04,359
Speaker 1: to be able to survive this how it is in Honduras.

511
00:28:04,359 --> 00:28:06,560
Speaker 1: To be able to survive, you go get a loan

512
00:28:06,600 --> 00:28:09,040
Speaker 1: from the government to be able to make your money

513
00:28:09,119 --> 00:28:12,199
Speaker 1: for the year and then hopefully off that harvest you

514
00:28:12,280 --> 00:28:15,320
Speaker 1: can pay that loan back and make enough for the

515
00:28:15,359 --> 00:28:16,800
Speaker 1: next year so you don't have to get a loan.

516
00:28:17,000 --> 00:28:20,800
Speaker 1: The problem is they're charging these farmers thirty percent interests,

517
00:28:21,200 --> 00:28:25,960
Speaker 1: so they're locked into this situation that says I can't

518
00:28:26,000 --> 00:28:29,520
Speaker 1: even afford to even keep my family plot because I'm

519
00:28:29,560 --> 00:28:31,440
Speaker 1: just staying in debt. So then what do you do,

520
00:28:32,040 --> 00:28:34,840
Speaker 1: governor a dumb They'll re up your loan. So they're like,

521
00:28:34,880 --> 00:28:36,959
Speaker 1: oh cool, no problem, We'll just we'll re up your loan.

522
00:28:37,040 --> 00:28:40,800
Speaker 1: These So these farmers end up being hundreds of thousands

523
00:28:40,840 --> 00:28:44,640
Speaker 1: of dollars in debt and it's adding every year because

524
00:28:44,640 --> 00:28:48,560
Speaker 1: they can never catch up, which is bonkers. Considering how

525
00:28:48,680 --> 00:28:51,320
Speaker 1: much coffee we drink across the world, one would think

526
00:28:51,600 --> 00:28:54,480
Speaker 1: they would be fine. So I mean, what's your option.

527
00:28:55,480 --> 00:28:57,960
Speaker 1: You sell the land or remove the coffee, just yo,

528
00:28:58,040 --> 00:29:02,200
Speaker 1: get some cows, beef, right d forest? I mean there's

529
00:29:02,240 --> 00:29:04,720
Speaker 1: money to make there, or you sell it to a

530
00:29:04,720 --> 00:29:07,760
Speaker 1: big conglomerate. And what does the big conglomerate do burn

531
00:29:07,840 --> 00:29:11,280
Speaker 1: down all of the forests and create a monoculture, right,

532
00:29:11,320 --> 00:29:13,560
Speaker 1: and a monoculture are like what you would pitch what

533
00:29:13,600 --> 00:29:16,200
Speaker 1: we do in America for corn or all through the

534
00:29:16,280 --> 00:29:20,000
Speaker 1: Amazon rainforest. And if you know, obviously you've seen a

535
00:29:20,080 --> 00:29:23,720
Speaker 1: force monoculture. Ain't how earth works. Right, The diversity of

536
00:29:23,800 --> 00:29:27,400
Speaker 1: plants becomes its own fertilizer. But if you don't have that,

537
00:29:27,440 --> 00:29:30,800
Speaker 1: if you don't have chickens that survive off the avocados,

538
00:29:30,960 --> 00:29:34,240
Speaker 1: and you know, I'm pulling things out of nowhere. But

539
00:29:34,320 --> 00:29:35,720
Speaker 1: like the point I'm trying to make is when you

540
00:29:35,760 --> 00:29:38,720
Speaker 1: create a monoculture, you have to also create a way

541
00:29:38,800 --> 00:29:41,800
Speaker 1: to sustain that, and the only way to sustain it

542
00:29:41,840 --> 00:29:46,400
Speaker 1: is destructive. One cup of coffee in this way releases

543
00:29:46,920 --> 00:29:49,840
Speaker 1: was it eighty grams of co two? I mean it's

544
00:29:49,880 --> 00:29:52,120
Speaker 1: like driving half a mile, Like your cup of coffee

545
00:29:52,120 --> 00:29:55,240
Speaker 1: is a half a mile full of poison if done

546
00:29:55,680 --> 00:29:58,320
Speaker 1: the way that most of the bigger names in the

547
00:29:58,360 --> 00:30:02,040
Speaker 1: industry do it, which is now rising our carbon right.

548
00:30:02,080 --> 00:30:04,280
Speaker 1: And if you're going to do that, then that means

549
00:30:04,520 --> 00:30:07,160
Speaker 1: you need a gang of fertilizer, right, which is bad

550
00:30:07,200 --> 00:30:10,240
Speaker 1: for the soil. And then you also need to use

551
00:30:10,480 --> 00:30:15,760
Speaker 1: way more water than naturally required. Matter of fact, according

552
00:30:15,800 --> 00:30:19,240
Speaker 1: to the UN, one cup of coffee uses one hundred

553
00:30:19,240 --> 00:30:21,880
Speaker 1: and thirty liters of water. If you're doing this like

554
00:30:22,000 --> 00:30:25,120
Speaker 1: monoculture style, right, that looks like farming the way we

555
00:30:25,160 --> 00:30:27,480
Speaker 1: do it here, one cup of coffee one hundred and

556
00:30:27,520 --> 00:30:29,560
Speaker 1: thirty liters of water, which is a bathtub.

557
00:30:29,680 --> 00:30:31,440
Speaker 2: That's like a bathtub full.

558
00:30:31,280 --> 00:30:34,960
Speaker 1: Of water to create this one cup, so obviously multiply

559
00:30:35,080 --> 00:30:39,840
Speaker 1: that times a billion. Not only is this practice like

560
00:30:40,440 --> 00:30:44,200
Speaker 1: everything else in this neo capitalistic world, the demand was

561
00:30:44,240 --> 00:30:46,959
Speaker 1: so big and the desire to get the most amount

562
00:30:47,000 --> 00:30:50,080
Speaker 1: of money with the least amount of price is destroying

563
00:30:50,200 --> 00:30:54,880
Speaker 1: the very thing that makes the product possible. Now, the

564
00:30:54,920 --> 00:30:57,840
Speaker 1: rest of the world isn't stupid. We understand that this

565
00:30:57,920 --> 00:31:02,320
Speaker 1: process is not right. We're killing the soil, we're killing

566
00:31:02,320 --> 00:31:04,640
Speaker 1: the land. Everybody knows that. So the EU passed this

567
00:31:04,760 --> 00:31:07,760
Speaker 1: law that says, if you're going to import any sort

568
00:31:07,760 --> 00:31:11,400
Speaker 1: of commodity, including coffee, you have to prove that it

569
00:31:11,400 --> 00:31:14,320
Speaker 1: didn't come from deforestation, right, So this is them trying

570
00:31:14,400 --> 00:31:18,520
Speaker 1: to do their best. The only problem is, if I'm

571
00:31:18,560 --> 00:31:21,800
Speaker 1: an indigenous farmer on a small plot, I don't even

572
00:31:21,840 --> 00:31:24,640
Speaker 1: have access to deforestation. But the only way for me

573
00:31:24,680 --> 00:31:27,080
Speaker 1: to prove that is, like I said before, with the

574
00:31:27,080 --> 00:31:29,000
Speaker 1: fair trade, I have to fly somebody down.

575
00:31:29,120 --> 00:31:30,040
Speaker 2: It's on my own dime.

576
00:31:30,520 --> 00:31:34,840
Speaker 1: It's because the EU doesn't understand regenitive practices because they

577
00:31:34,880 --> 00:31:39,520
Speaker 1: don't know any indigenous people, right, So this is now

578
00:31:39,840 --> 00:31:43,480
Speaker 1: adding a double burden to the farmers that are actually

579
00:31:43,520 --> 00:31:47,400
Speaker 1: doing it right, who can't possibly do the volume of

580
00:31:47,440 --> 00:31:49,320
Speaker 1: the people that are doing it wrong. So the first

581
00:31:49,320 --> 00:31:52,920
Speaker 1: problem is like the system is not even financially sustainable,

582
00:31:52,960 --> 00:31:55,360
Speaker 1: Like i'n't even got to the specifics of the deforestation

583
00:31:55,480 --> 00:31:58,360
Speaker 1: and all those things that have caused this problem. Now

584
00:31:58,400 --> 00:32:03,080
Speaker 1: According to Bloomberg's twenty twenty two study of tropical cash crops,

585
00:32:03,080 --> 00:32:07,240
Speaker 1: included arabica as well as avocado and cashew, are probably

586
00:32:07,240 --> 00:32:10,480
Speaker 1: the most vulnerable to climate change because the regions that

587
00:32:10,520 --> 00:32:14,360
Speaker 1: are suitable for this production continue to shrink because of

588
00:32:14,480 --> 00:32:19,680
Speaker 1: why heat. It's too hot, which means that Arabica won't

589
00:32:19,680 --> 00:32:21,320
Speaker 1: be able to grow. So we'll probably have to start

590
00:32:21,400 --> 00:32:27,200
Speaker 1: drinking robustica. Right. It's estimated that in thirty years from now,

591
00:32:27,320 --> 00:32:31,760
Speaker 1: basically fifty percent of lands that can grow coffee will

592
00:32:31,760 --> 00:32:34,440
Speaker 1: not be able to grow coffee anymore if we don't

593
00:32:34,440 --> 00:32:37,560
Speaker 1: do anything fifty percent. You think theyn't make it fun

594
00:32:37,560 --> 00:32:39,240
Speaker 1: of you for your twelve dollar cup of coffee?

595
00:32:39,280 --> 00:32:40,880
Speaker 2: Is crazy? Now listen.

596
00:32:41,040 --> 00:32:44,400
Speaker 1: Nestley reports that there are more than six thousand cups

597
00:32:44,400 --> 00:32:48,320
Speaker 1: of nest Cafe coffee drink every second. Are y'all following

598
00:32:48,360 --> 00:32:52,160
Speaker 1: me every second? That's how much coffee we drink. Now,

599
00:32:52,200 --> 00:32:56,000
Speaker 1: granted that coffee is not a rabica, it's robustica. Robustica

600
00:32:56,160 --> 00:32:59,840
Speaker 1: is what really most of the rest of the world drinks.

601
00:33:00,240 --> 00:33:06,720
Speaker 1: It's us again, being a part of the northern hemisphere,

602
00:33:06,760 --> 00:33:09,400
Speaker 1: being a part of the global north that like the

603
00:33:09,480 --> 00:33:13,840
Speaker 1: Pristine kind of good, shiny type. Right. The problem is

604
00:33:14,800 --> 00:33:20,360
Speaker 1: our insatiable desire to consume things as fast as we can.

605
00:33:21,000 --> 00:33:22,440
Speaker 1: And I don't want to blame I'm not blaming the

606
00:33:22,520 --> 00:33:25,720
Speaker 1: victim here. I'm just saying it's impossible to do the

607
00:33:25,840 --> 00:33:28,080
Speaker 1: volume is the argument.

608
00:33:28,120 --> 00:33:31,240
Speaker 2: How do you do this volume that we all.

609
00:33:31,080 --> 00:33:36,280
Speaker 1: Want in this global supply chain and the way for

610
00:33:36,320 --> 00:33:38,760
Speaker 1: which we've set this up. How do you do this

611
00:33:38,960 --> 00:33:42,520
Speaker 1: volume and still keep the price where the price is?

612
00:33:42,560 --> 00:33:44,840
Speaker 1: And you know what the solution has always been, You

613
00:33:44,920 --> 00:33:47,400
Speaker 1: just rip off the farmer and destroy the earth. So

614
00:33:47,600 --> 00:33:52,200
Speaker 1: deforestation giving us too much carbon, which has made the

615
00:33:52,240 --> 00:33:56,200
Speaker 1: weather erratic, which means that some years the crop is

616
00:33:56,240 --> 00:33:58,680
Speaker 1: flooded and it doesn't grow right because it's too much rain.

617
00:33:59,000 --> 00:34:01,960
Speaker 1: Other years it's complete drought and you have to dig

618
00:34:02,040 --> 00:34:05,280
Speaker 1: even further into the ground to try to get the

619
00:34:05,320 --> 00:34:09,320
Speaker 1: amount of water that had we not raised the temperature

620
00:34:09,400 --> 00:34:13,080
Speaker 1: one point five degrees celsius, had we done some changes,

621
00:34:13,440 --> 00:34:15,960
Speaker 1: the earth would be the same. So Brazil is the

622
00:34:15,960 --> 00:34:22,680
Speaker 1: biggest coffee producer in the world, right and this year

623
00:34:23,360 --> 00:34:27,440
Speaker 1: this year was the worst drought they've had in seven decades,

624
00:34:28,000 --> 00:34:32,759
Speaker 1: with above average temperatures and one of the biggest producers

625
00:34:32,760 --> 00:34:37,080
Speaker 1: out there. Associated Press interviewed him Silvio Almeda and that

626
00:34:37,120 --> 00:34:38,240
Speaker 1: fool's coffee plantation.

627
00:34:38,800 --> 00:34:40,120
Speaker 2: The AP just reported this.

628
00:34:40,280 --> 00:34:43,279
Speaker 1: Was expected to harvest one hundred and twenty sacks of

629
00:34:43,320 --> 00:34:45,920
Speaker 1: coffee beans, but they only got one hundred and then

630
00:34:45,960 --> 00:34:48,919
Speaker 1: their quota, saying, given the conditions here in twenty twenty five,

631
00:34:48,960 --> 00:34:53,080
Speaker 1: crop is already affected, he told Associated Press, pointing out

632
00:34:53,080 --> 00:34:56,840
Speaker 1: that part of his plantation where flower buds have already

633
00:34:57,000 --> 00:35:00,800
Speaker 1: died before blooming. I won't say it's doomed, because God

634
00:35:00,920 --> 00:35:04,919
Speaker 1: can do anything, but based on the situation, it's already compromised.

635
00:35:04,960 --> 00:35:07,280
Speaker 1: What these people were saying is like next year's crops

636
00:35:07,280 --> 00:35:11,120
Speaker 1: already dead. This where we are, y'all. Are y'all hearing

637
00:35:11,160 --> 00:35:14,600
Speaker 1: what I'm saying. He's saying, we ain't gonna have no

638
00:35:14,680 --> 00:35:16,720
Speaker 1: coffee next year. It's already dead.

639
00:35:20,200 --> 00:35:20,439
Speaker 2: Y'all.

640
00:35:20,480 --> 00:35:23,239
Speaker 1: Remember when Robert read off his little book, you know,

641
00:35:23,560 --> 00:35:25,480
Speaker 1: the whole started off, the whole, it could happen here

642
00:35:25,560 --> 00:35:29,040
Speaker 1: thing and in one of them places. After the Civil

643
00:35:29,040 --> 00:35:31,799
Speaker 1: War and went down, coffee was something you had to

644
00:35:31,840 --> 00:35:34,319
Speaker 1: smuggle into the country like a drug. This is what

645
00:35:34,360 --> 00:35:36,560
Speaker 1: he talking about that ain't gonna be no coffee, y'all.

646
00:35:37,320 --> 00:35:39,399
Speaker 1: I was at an event two years ago. It's called

647
00:35:39,440 --> 00:35:43,080
Speaker 1: the Color of Coffee Collective. It was for the black

648
00:35:43,120 --> 00:35:46,239
Speaker 1: people in the coffee industry. And of course this is

649
00:35:46,280 --> 00:35:49,400
Speaker 1: stretch to the whole diaspora. So you know, Central and

650
00:35:49,440 --> 00:35:53,520
Speaker 1: South American just ultimately people of color in the coffee

651
00:35:53,520 --> 00:35:58,719
Speaker 1: industry connect, you know, plot strategize, have some transparency in

652
00:35:58,760 --> 00:36:01,759
Speaker 1: our supply chains. A lot of us in America in

653
00:36:01,800 --> 00:36:03,880
Speaker 1: the West scream you know, pro black, pro black, We

654
00:36:03,960 --> 00:36:06,359
Speaker 1: for the culture, we for the people, and like to

655
00:36:06,480 --> 00:36:09,480
Speaker 1: put you know, the faces of our farmers on our

656
00:36:09,520 --> 00:36:12,279
Speaker 1: bags in you know, part of the marketing. But most

657
00:36:12,280 --> 00:36:14,080
Speaker 1: people who are in the coffee just have never gone

658
00:36:14,080 --> 00:36:16,200
Speaker 1: into source, so you don't know.

659
00:36:17,040 --> 00:36:18,160
Speaker 2: It'sally you know what I'm saying.

660
00:36:18,160 --> 00:36:22,640
Speaker 1: You don't know Tabby who like is actually like growing

661
00:36:22,719 --> 00:36:23,320
Speaker 1: your coffee.

662
00:36:23,400 --> 00:36:23,959
Speaker 2: You know what I'm saying.

663
00:36:24,040 --> 00:36:26,480
Speaker 1: It's just a name on a spreadsheet brought into you

664
00:36:26,520 --> 00:36:30,000
Speaker 1: from an importer. Right anyway, So there was a panel

665
00:36:30,040 --> 00:36:34,520
Speaker 1: discussion about about climate change and about ways for which

666
00:36:35,000 --> 00:36:37,200
Speaker 1: we can do better. So they had a bunch of farmers.

667
00:36:37,480 --> 00:36:39,840
Speaker 1: I remember it was a farmer from Kenya who.

668
00:36:39,640 --> 00:36:42,680
Speaker 3: Gave us these just heaters just these heat rocks, these

669
00:36:42,840 --> 00:36:48,920
Speaker 3: bars during this panel discussion, and after I show these bars,

670
00:36:49,080 --> 00:36:50,480
Speaker 3: I'm gonna go for a break, and then I'm gonna

671
00:36:50,480 --> 00:36:53,400
Speaker 3: tell you about people that are doing things better in

672
00:36:53,440 --> 00:36:56,440
Speaker 3: ways for which we can maybe save our soil so

673
00:36:56,480 --> 00:36:59,320
Speaker 3: that your kids can possibly enjoy coffee.

674
00:36:59,320 --> 00:37:02,520
Speaker 1: Also, so someone asked, I believe it was a roaster

675
00:37:02,560 --> 00:37:05,400
Speaker 1: from Puerto Rico, was like, hey, so, what are some

676
00:37:05,480 --> 00:37:09,719
Speaker 1: of the ways that you're adapting and hoping to mitigate

677
00:37:09,920 --> 00:37:12,320
Speaker 1: climate change? Like how are y'all dealing with climate change?

678
00:37:12,320 --> 00:37:15,120
Speaker 1: So he was asking this Kenyan farmer, like what's he

679
00:37:15,200 --> 00:37:19,200
Speaker 1: doing for climate change? And his answer was, I mean,

680
00:37:19,239 --> 00:37:24,560
Speaker 1: you tell me we're at source. He's like, we're a

681
00:37:24,600 --> 00:37:27,760
Speaker 1: third world country. We didn't cause climate change.

682
00:37:28,400 --> 00:37:30,440
Speaker 2: You did. What are you doing?

683
00:37:30,920 --> 00:37:33,600
Speaker 1: He's like, we're the ones suffering, and not only are

684
00:37:33,680 --> 00:37:35,680
Speaker 1: we suffering from the effects of climate change in our

685
00:37:35,680 --> 00:37:40,000
Speaker 1: own life, because of your greediness, you created the climate

686
00:37:40,120 --> 00:37:43,800
Speaker 1: change that is causing the problems in the very crop

687
00:37:43,920 --> 00:37:46,360
Speaker 1: that you're trying to get from us. So because of

688
00:37:46,800 --> 00:37:50,080
Speaker 1: your problems, this is why he's explaining it. I now

689
00:37:50,160 --> 00:37:52,760
Speaker 1: can't grow something that we've grown for hundreds and hundreds

690
00:37:52,800 --> 00:37:54,400
Speaker 1: of years. And you asking me what I'm doing for

691
00:37:54,440 --> 00:37:56,279
Speaker 1: about it? No, what are you doing about it?

692
00:37:56,960 --> 00:37:57,320
Speaker 2: Ouch?

693
00:37:58,640 --> 00:38:07,960
Speaker 1: So here's some things that are being done next.

694
00:38:12,400 --> 00:38:13,960
Speaker 2: All right, we're back now.

695
00:38:14,640 --> 00:38:18,839
Speaker 1: The wildest thing about how complicated any of these solutions are,

696
00:38:18,960 --> 00:38:23,640
Speaker 1: which are you going to take many, many decades to

697
00:38:23,760 --> 00:38:27,840
Speaker 1: actually see the difference in the actual top soil. The

698
00:38:27,920 --> 00:38:31,000
Speaker 1: most bonkers part is the fact that like the solutions

699
00:38:31,600 --> 00:38:36,000
Speaker 1: by and large are kind of the same across any

700
00:38:36,080 --> 00:38:42,800
Speaker 1: world problem. It's mutual aid, it's collective, communal, collaborative work

701
00:38:43,320 --> 00:38:47,120
Speaker 1: among every part of the supply chain. It's so in

702
00:38:47,120 --> 00:38:50,600
Speaker 1: some senses it's so beautiful that like, really the solution

703
00:38:50,800 --> 00:38:53,840
Speaker 1: is us. I say that to not grossly oversimplify, but

704
00:38:54,080 --> 00:38:56,799
Speaker 1: I say that to say that there's hope. So I'm

705
00:38:56,800 --> 00:38:59,640
Speaker 1: going to introduce you to a couple programs and a

706
00:38:59,640 --> 00:39:02,439
Speaker 1: couple of farms and sort of some things to look

707
00:39:02,480 --> 00:39:07,120
Speaker 1: for in your coffee purchasing, because you guys want to

708
00:39:07,160 --> 00:39:10,560
Speaker 1: see the world be better. Also, first thing is farms

709
00:39:11,160 --> 00:39:14,960
Speaker 1: going back to indigenous practices. Now, two I know personally,

710
00:39:15,360 --> 00:39:19,440
Speaker 1: and one I'm going to tell you about from Ecuador.

711
00:39:19,560 --> 00:39:21,680
Speaker 1: This there's a whole documentary on it. If you look

712
00:39:21,760 --> 00:39:25,280
Speaker 1: up on YouTube. It's called How Climate Change Threatened Coffee

713
00:39:25,320 --> 00:39:30,400
Speaker 1: Production by DW Documentaries, And I mean right like pretty

714
00:39:30,400 --> 00:39:33,960
Speaker 1: on the nose. So a coffee collective in Ecuador called

715
00:39:34,160 --> 00:39:37,840
Speaker 1: Vila Cory. It's their Kichua language. It means green gold

716
00:39:38,000 --> 00:39:41,880
Speaker 1: in their indigenous language. And they're doing something very similar

717
00:39:41,960 --> 00:39:47,600
Speaker 1: to my friends in Hondoras called Kadacha Coffee. Now, what

718
00:39:47,719 --> 00:39:51,440
Speaker 1: they are are cooperatives on the business side.

719
00:39:51,480 --> 00:39:52,720
Speaker 2: So I'm so excited.

720
00:39:52,960 --> 00:39:55,279
Speaker 1: I'm going to get to the business cooperative side after

721
00:39:55,320 --> 00:39:58,399
Speaker 1: I explain to you the indigenous practices, even though all

722
00:39:58,400 --> 00:40:01,520
Speaker 1: of these things are related. So what they do is

723
00:40:02,239 --> 00:40:05,239
Speaker 1: something that's so obvious, which is like, you got to

724
00:40:05,280 --> 00:40:09,040
Speaker 1: stop doing monocultures. First of all, it makes sense financially

725
00:40:09,120 --> 00:40:11,799
Speaker 1: because now you're diversifying your commodities.

726
00:40:12,200 --> 00:40:14,000
Speaker 2: So you have your coffee plants.

727
00:40:14,000 --> 00:40:16,280
Speaker 1: If you see a coffee plant, coffee plants are pretty short,

728
00:40:16,400 --> 00:40:18,960
Speaker 1: like they don't grow taller than six foot normally. So

729
00:40:19,800 --> 00:40:22,720
Speaker 1: since the climate is so hot, what is the natural

730
00:40:22,719 --> 00:40:24,520
Speaker 1: way to shade them? Well, the natural way to shavee

731
00:40:24,520 --> 00:40:27,960
Speaker 1: them is trees. So if you plant them among trees,

732
00:40:28,440 --> 00:40:31,640
Speaker 1: the types of trees that first of all naturally fertilize

733
00:40:31,680 --> 00:40:34,920
Speaker 1: the soil. Number two, they produce fruit. Number three, they

734
00:40:34,960 --> 00:40:39,440
Speaker 1: produce raw materials. Right, So these people have planted trees

735
00:40:39,480 --> 00:40:41,880
Speaker 1: that are indigenous to the area. So a lot of

736
00:40:41,880 --> 00:40:44,759
Speaker 1: times in coffee places like there are certain species of

737
00:40:44,840 --> 00:40:48,239
Speaker 1: beans that really only grow in particular regions. But the

738
00:40:48,280 --> 00:40:50,439
Speaker 1: only reason they grow in those particular regions is because

739
00:40:50,480 --> 00:40:53,000
Speaker 1: of the mineral the way that the minerals are in

740
00:40:53,040 --> 00:40:55,320
Speaker 1: the ground in that area. So if you can mimic

741
00:40:55,360 --> 00:40:57,480
Speaker 1: those minerals, if you bring those minerals to this place,

742
00:40:57,520 --> 00:41:00,440
Speaker 1: you could grow that bean. So technically, and if I

743
00:41:00,440 --> 00:41:05,120
Speaker 1: have the my minerals, I can be in Costa Rica

744
00:41:05,640 --> 00:41:09,880
Speaker 1: and grow a Rwandan coffee because it's just the Rwandan

745
00:41:10,000 --> 00:41:13,360
Speaker 1: soil in Costa Rica. And you could still argue that

746
00:41:13,400 --> 00:41:15,400
Speaker 1: it is this is some of the future of like

747
00:41:15,520 --> 00:41:16,360
Speaker 1: if it do ever.

748
00:41:16,239 --> 00:41:16,960
Speaker 2: Get so bad.

749
00:41:17,480 --> 00:41:20,920
Speaker 1: Right when they grow in coffee in Sacramento, you know

750
00:41:20,960 --> 00:41:24,120
Speaker 1: what I'm saying in Vancouver in some sort of building,

751
00:41:24,480 --> 00:41:28,400
Speaker 1: it's because we just gathered the minerals that we've destroyed

752
00:41:29,200 --> 00:41:29,760
Speaker 1: and put.

753
00:41:29,560 --> 00:41:33,359
Speaker 2: Them in a laboratory. That's not good for the earth.

754
00:41:33,440 --> 00:41:36,840
Speaker 1: That's that's an invasive not only invasive pieces, an invasive mineral.

755
00:41:37,040 --> 00:41:40,040
Speaker 1: So you're completely changing the biosphere of that land just

756
00:41:40,080 --> 00:41:40,959
Speaker 1: to grow that one crop.

757
00:41:41,040 --> 00:41:44,319
Speaker 2: That's absurd. The land already does what it needs to do.

758
00:41:44,880 --> 00:41:48,359
Speaker 1: So what these guys do in Ecuador is the same

759
00:41:48,400 --> 00:41:51,440
Speaker 1: thing they do in Colombia in Zipa Coln that was

760
00:41:51,440 --> 00:41:53,160
Speaker 1: the name of the city that they were in. Also,

761
00:41:53,200 --> 00:41:55,360
Speaker 1: what's happening on doors is like you just let the

762
00:41:55,440 --> 00:41:57,520
Speaker 1: land do what it does. What I learned on one

763
00:41:57,560 --> 00:41:59,799
Speaker 1: of these farms is like the quickest way to know

764
00:42:00,120 --> 00:42:05,160
Speaker 1: a place is not organic is there's no insects. Like,

765
00:42:05,200 --> 00:42:09,080
Speaker 1: if there's no ants, that means the ground's poisonous. Right.

766
00:42:09,440 --> 00:42:12,719
Speaker 1: The ants come out, they eat whatever waste is on

767
00:42:12,800 --> 00:42:15,240
Speaker 1: the ground, whatever like natural waste is on the ground.

768
00:42:15,520 --> 00:42:17,520
Speaker 1: They come back in, they go back into the soil.

769
00:42:17,560 --> 00:42:20,759
Speaker 1: They're irrigating them soils themselves. You don't need lawnmowers if

770
00:42:20,800 --> 00:42:24,200
Speaker 1: you have chickens, right, the chickens eat the thing. The

771
00:42:24,239 --> 00:42:28,120
Speaker 1: shade of the trees keeps the temperature down. It produces

772
00:42:28,160 --> 00:42:33,480
Speaker 1: fruits like avocado, papaya, Like I said before, mongos, plantains.

773
00:42:33,840 --> 00:42:37,400
Speaker 1: These trees that naturally grow in this area keep the

774
00:42:37,440 --> 00:42:40,520
Speaker 1: soil rich and the coffee strong. So you're keeping the

775
00:42:40,520 --> 00:42:43,520
Speaker 1: temperature down, the land does what it absolutely does. So

776
00:42:43,600 --> 00:42:46,680
Speaker 1: now you don't need pesticides. You also need less water

777
00:42:47,080 --> 00:42:51,239
Speaker 1: because when the temperature being shaded and brought down, the

778
00:42:51,280 --> 00:42:54,239
Speaker 1: water is not evaporating as fast. Whoa, and then the

779
00:42:54,360 --> 00:42:57,799
Speaker 1: quality of the bean is higher. Now here's where the

780
00:42:57,840 --> 00:43:01,960
Speaker 1: indigenous practices move from just the ground to also the community.

781
00:43:02,320 --> 00:43:07,000
Speaker 1: Rather than having one hundred small farms compete against each other,

782
00:43:07,360 --> 00:43:09,760
Speaker 1: they just work as a community. So rather than waiting

783
00:43:09,800 --> 00:43:12,640
Speaker 1: for Johnny European to come down and say buy my beans,

784
00:43:12,640 --> 00:43:14,080
Speaker 1: no by hes by my means, they're like.

785
00:43:14,080 --> 00:43:15,400
Speaker 2: No, by our beans.

786
00:43:15,640 --> 00:43:18,839
Speaker 1: They pull all the beans together, bring all of their

787
00:43:18,880 --> 00:43:22,520
Speaker 1: crops together, and they say, yeah, maybe I can't produce

788
00:43:23,040 --> 00:43:27,040
Speaker 1: whatever kilos that this person needs by themselves, but we

789
00:43:28,040 --> 00:43:31,439
Speaker 1: can produce that. So that way, if there's a farm

790
00:43:31,480 --> 00:43:34,279
Speaker 1: over here that's got a smaller crop because maybe you know,

791
00:43:34,400 --> 00:43:36,400
Speaker 1: mother in law got sick so they weren't able to

792
00:43:37,040 --> 00:43:39,040
Speaker 1: work as hard as they can for those beans, or

793
00:43:39,040 --> 00:43:42,920
Speaker 1: maybe collectively again, heat dome was too high, there was

794
00:43:42,920 --> 00:43:44,759
Speaker 1: too much of a drought. We really couldn't grow that

795
00:43:44,840 --> 00:43:48,759
Speaker 1: much on our own. Together though we could meet this order.

796
00:43:49,040 --> 00:43:49,680
Speaker 2: You follow me.

797
00:43:50,040 --> 00:43:53,080
Speaker 1: And when that happens because again, who usually picks the

798
00:43:53,120 --> 00:43:57,280
Speaker 1: beans are the community's kids. Now, if we can collectively

799
00:43:57,360 --> 00:43:59,879
Speaker 1: fill the order right after we cup and we say

800
00:44:00,080 --> 00:44:01,560
Speaker 1: collectively our.

801
00:44:01,480 --> 00:44:02,640
Speaker 2: Coffees are good enough.

802
00:44:02,680 --> 00:44:05,239
Speaker 1: And there's different types of species, Like you know what

803
00:44:05,239 --> 00:44:07,200
Speaker 1: I'm saying, like this is a I don't want to

804
00:44:07,200 --> 00:44:09,560
Speaker 1: get too much into nerdery, but each bean in each

805
00:44:09,600 --> 00:44:12,760
Speaker 1: tree is a particular species. Maybe when we cup, we say, hey, listen,

806
00:44:12,840 --> 00:44:14,640
Speaker 1: this is the same thing that happened on Doris. It's like,

807
00:44:14,680 --> 00:44:16,919
Speaker 1: you know, we sit around and we're tasting, basically doing

808
00:44:16,920 --> 00:44:20,640
Speaker 1: a taste test these different batches of beans. I don't

809
00:44:20,680 --> 00:44:23,120
Speaker 1: know which farm they came from. I know they're all

810
00:44:23,160 --> 00:44:25,799
Speaker 1: a part of this collective. But if I say, yo,

811
00:44:25,880 --> 00:44:30,480
Speaker 1: I want these, then when we pay, since it's not

812
00:44:30,560 --> 00:44:32,319
Speaker 1: a middleman, it's a community.

813
00:44:32,680 --> 00:44:34,040
Speaker 2: Now, the main load.

814
00:44:34,040 --> 00:44:37,520
Speaker 1: Goes to the particular farm that it was ordered from,

815
00:44:37,880 --> 00:44:40,800
Speaker 1: but the rest of it goes and it's spread across

816
00:44:40,840 --> 00:44:44,520
Speaker 1: the entire community following me. Okay, now back to the

817
00:44:44,520 --> 00:44:47,080
Speaker 1: soil situation. I feel like I'm all over the place,

818
00:44:47,120 --> 00:44:49,000
Speaker 1: but you have to understand because the problem's all over

819
00:44:49,040 --> 00:44:51,400
Speaker 1: the place, and a lot of these places are connected.

820
00:44:51,760 --> 00:44:54,920
Speaker 2: So in Colombia, they kind of did the same thing.

821
00:44:55,080 --> 00:44:57,760
Speaker 1: So La Pammel tu Acon is the place that everybody

822
00:44:57,800 --> 00:45:01,640
Speaker 1: comes into. And since every individual farmer does not have

823
00:45:01,719 --> 00:45:07,439
Speaker 1: connections across the world with bringing buyers in and there's

824
00:45:07,480 --> 00:45:10,279
Speaker 1: no promise that they won't be taken advantage of and

825
00:45:10,360 --> 00:45:12,319
Speaker 1: ain't gonna be able to sell but maybe five ten

826
00:45:12,360 --> 00:45:14,759
Speaker 1: percent of the crop. The rest of it either goes

827
00:45:14,800 --> 00:45:16,680
Speaker 1: to the trash or goes to the sea market. It's

828
00:45:16,760 --> 00:45:18,839
Speaker 1: just the open stock market. You just hope somebody buys

829
00:45:18,880 --> 00:45:21,880
Speaker 1: your beans. It's just no way to live. As I

830
00:45:21,920 --> 00:45:25,000
Speaker 1: explained before, what Lapama ends up doing is this is

831
00:45:25,040 --> 00:45:26,480
Speaker 1: they say, okay, well check this out.

832
00:45:27,160 --> 00:45:29,200
Speaker 2: We'll buy your coffee, all of it.

833
00:45:29,560 --> 00:45:33,000
Speaker 1: And not only will we buy your coffee because we

834
00:45:33,080 --> 00:45:35,759
Speaker 1: know you need soil, we're gonna set you up with

835
00:45:35,840 --> 00:45:38,440
Speaker 1: a business so that not only can you sell your

836
00:45:38,480 --> 00:45:41,680
Speaker 1: coffee to us, you can also sell your fertilizer to us.

837
00:45:41,840 --> 00:45:45,080
Speaker 1: And the fertilizer that you're creating, we're going to build

838
00:45:45,160 --> 00:45:47,719
Speaker 1: that business for you. And how they do this is

839
00:45:47,760 --> 00:45:51,640
Speaker 1: this thing called biochar. Now it makes so much sense.

840
00:45:52,000 --> 00:45:55,920
Speaker 1: If you have donkeys and other places at pigs and

841
00:45:56,120 --> 00:46:00,319
Speaker 1: other animals that have waste, you can make fertiliz.

842
00:46:01,480 --> 00:46:04,239
Speaker 2: Duh, Right, So what they do is.

843
00:46:04,200 --> 00:46:07,680
Speaker 1: This, They have these composts, these big old flat things

844
00:46:07,680 --> 00:46:08,680
Speaker 1: that they build in front of you.

845
00:46:08,680 --> 00:46:10,000
Speaker 2: They basically they build it for you.

846
00:46:10,040 --> 00:46:12,400
Speaker 1: They went to all the local farms and they were like,

847
00:46:12,520 --> 00:46:15,799
Speaker 1: we'll build this for you, right, and then we'll buy

848
00:46:15,840 --> 00:46:19,640
Speaker 1: the product from you. So they build these flatbed things

849
00:46:20,120 --> 00:46:22,120
Speaker 1: where you could take all the stuff that you would

850
00:46:22,160 --> 00:46:25,640
Speaker 1: compost anyway and put it in this flatbed, cover it,

851
00:46:26,080 --> 00:46:28,759
Speaker 1: and then we're going to give you this stuff called biochar,

852
00:46:29,200 --> 00:46:33,759
Speaker 1: which is some of the dopest like Mother Nature showing off.

853
00:46:33,800 --> 00:46:36,879
Speaker 1: So basically it's made from like you heat wood right

854
00:46:37,120 --> 00:46:41,439
Speaker 1: at the highest of temperature with no oxygen, so once

855
00:46:41,480 --> 00:46:44,759
Speaker 1: it becomes carbon, it doesn't turn to ash, you know

856
00:46:44,800 --> 00:46:46,600
Speaker 1: what I mean. It's almost like you know when you

857
00:46:46,680 --> 00:46:48,640
Speaker 1: like after you light a fire when you hold the

858
00:46:48,760 --> 00:46:52,880
Speaker 1: charred pieces, like how it crumbles away this one because

859
00:46:53,160 --> 00:46:55,399
Speaker 1: you heat it at the highest of temperature without letting

860
00:46:55,480 --> 00:46:59,080
Speaker 1: oxygen in, so like it doesn't become like a like

861
00:46:59,120 --> 00:47:00,239
Speaker 1: a red fire.

862
00:47:00,040 --> 00:47:00,640
Speaker 2: You know what I'm saying.

863
00:47:01,040 --> 00:47:05,680
Speaker 1: And then you mix that into your compost and it

864
00:47:05,840 --> 00:47:11,839
Speaker 1: just makes this pristine soil. So now guess what these

865
00:47:11,880 --> 00:47:13,840
Speaker 1: farmers don't have to pay for soil. They don't have

866
00:47:13,880 --> 00:47:16,200
Speaker 1: to pay for nutrient wrench soil. Matter of fact, they

867
00:47:16,200 --> 00:47:20,440
Speaker 1: can sell off the excess. Their crop's already been sold.

868
00:47:20,680 --> 00:47:22,480
Speaker 1: So you don't have to go get a loan from

869
00:47:22,480 --> 00:47:24,399
Speaker 1: the state. You would need that loan to be able

870
00:47:24,440 --> 00:47:26,640
Speaker 1: to set up your like your washing stations. Like how

871
00:47:26,680 --> 00:47:29,919
Speaker 1: you get the coffee from a cherry to the roast

872
00:47:30,200 --> 00:47:33,000
Speaker 1: or to the green bean is like, it's a long process.

873
00:47:33,160 --> 00:47:36,120
Speaker 1: It could be very expensive. It's all good. The hommies

874
00:47:36,120 --> 00:47:37,920
Speaker 1: down Narrow do that for you. We'll put you in

875
00:47:37,960 --> 00:47:41,560
Speaker 1: this system, and we're gonna pay you even if your

876
00:47:41,640 --> 00:47:46,239
Speaker 1: particular crop, your particular bean isn't sold, because we'll sell

877
00:47:46,280 --> 00:47:49,879
Speaker 1: it somehow, Like if it doesn't sell on the high

878
00:47:50,000 --> 00:47:53,880
Speaker 1: end eighty percent Arabica specialty coffee thing, we'll figure out

879
00:47:53,920 --> 00:47:56,200
Speaker 1: a way to sell it. You're still getting paid anyway.

880
00:47:56,320 --> 00:47:58,840
Speaker 1: We're buying your whole crop rather than the ten percent

881
00:47:59,320 --> 00:48:01,759
Speaker 1: that would happen. And like I said before, if your

882
00:48:01,800 --> 00:48:03,960
Speaker 1: beans aren't as good as they're supposed to be, these

883
00:48:03,960 --> 00:48:06,040
Speaker 1: programs by one hundred percent from these farmers, So these

884
00:48:06,080 --> 00:48:09,120
Speaker 1: farmers are able to sustain themselves. Right and now, you

885
00:48:09,160 --> 00:48:11,800
Speaker 1: can pass these farms down to your children.

886
00:48:11,840 --> 00:48:13,719
Speaker 2: Right because we're doing this collectively.

887
00:48:14,120 --> 00:48:17,640
Speaker 1: Since we're doing this collectively, especially it's what happens in Honduras,

888
00:48:17,920 --> 00:48:20,160
Speaker 1: a third of the money goes to the community itself.

889
00:48:20,239 --> 00:48:22,839
Speaker 2: I've wrapped at a school that was built.

890
00:48:22,560 --> 00:48:24,759
Speaker 1: By them selling the coffee like this, there's now a

891
00:48:24,800 --> 00:48:27,640
Speaker 1: medical clinic because a lot of times these farms are

892
00:48:28,400 --> 00:48:30,160
Speaker 1: hundreds of miles away from the city.

893
00:48:30,520 --> 00:48:32,480
Speaker 2: You have to get airlifted as something's wrong.

894
00:48:32,840 --> 00:48:36,040
Speaker 1: And since these are indigenous communities, they're the most forgotten

895
00:48:36,280 --> 00:48:41,759
Speaker 1: oftentimes in these areas. So purchasing these coffees really at

896
00:48:41,760 --> 00:48:43,960
Speaker 1: a high price, which is what we're supposed to do,

897
00:48:44,880 --> 00:48:50,240
Speaker 1: guarantees that the individual farmer is paid, the community is paid.

898
00:48:50,600 --> 00:48:53,319
Speaker 1: It's done in a way that's tied much more to

899
00:48:53,360 --> 00:49:00,279
Speaker 1: the indigenous practices. And now collectively, because we're buying from

900
00:49:00,719 --> 00:49:06,000
Speaker 1: responsible places that are locally grown. Now we can afford

901
00:49:06,040 --> 00:49:09,240
Speaker 1: to bring the EU people down here to prove that

902
00:49:09,480 --> 00:49:13,200
Speaker 1: this is not a process of deforestation, because they're moving

903
00:49:13,280 --> 00:49:14,759
Speaker 1: collectively for real.

904
00:49:14,840 --> 00:49:16,000
Speaker 2: It's just like fast fashion.

905
00:49:16,200 --> 00:49:19,200
Speaker 1: It's like that T shirt only three dollars because a sweatshop,

906
00:49:19,520 --> 00:49:21,080
Speaker 1: you truly do get what you pay for in a

907
00:49:21,080 --> 00:49:23,920
Speaker 1: lot of way. And finally, I'm gonna tell you where

908
00:49:24,440 --> 00:49:29,720
Speaker 1: tech is actually helping, and it's this program called BEX

909
00:49:29,960 --> 00:49:32,560
Speaker 1: three sixty. They could use a little help on the marketing,

910
00:49:33,080 --> 00:49:40,920
Speaker 1: but it's essentially they're using blockchain to create transparency and

911
00:49:41,000 --> 00:49:43,319
Speaker 1: it's probably the dopest thing I've ever seen. And I

912
00:49:43,360 --> 00:49:46,319
Speaker 1: saw it from wanted a supply chain to the other.

913
00:49:46,760 --> 00:49:51,040
Speaker 1: So in this program, these local farmers right who just

914
00:49:51,080 --> 00:49:54,520
Speaker 1: have these small home plots, who have been running these

915
00:49:54,560 --> 00:49:57,279
Speaker 1: plots for centuries. This they grandfather's land, they you know,

916
00:49:57,360 --> 00:50:00,520
Speaker 1: they grandmama's land that they got it, who don't have

917
00:50:00,640 --> 00:50:06,160
Speaker 1: access to American and worldwide coffee buyers meet up with

918
00:50:06,200 --> 00:50:09,120
Speaker 1: this collective, right the Karacha collective, that's one of them

919
00:50:09,120 --> 00:50:12,400
Speaker 1: that I'm that I'm specifically talking about. And Karacha signed

920
00:50:12,480 --> 00:50:14,520
Speaker 1: up with this thing called bext. And what happens in

921
00:50:14,560 --> 00:50:19,000
Speaker 1: bext is, if you've ever been to developing countries, not

922
00:50:19,120 --> 00:50:22,680
Speaker 1: everybody ain't got a smartphone. So in this thing, once

923
00:50:22,719 --> 00:50:26,279
Speaker 1: the farmer harvest is alls beans, washes them and says, hey,

924
00:50:26,400 --> 00:50:29,120
Speaker 1: I got these many kilos of this type of being,

925
00:50:29,560 --> 00:50:32,640
Speaker 1: click opens his Bext app on his smartphone, takes a

926
00:50:32,640 --> 00:50:35,480
Speaker 1: picture of it and puts the weights and the numbers

927
00:50:35,880 --> 00:50:38,960
Speaker 1: so that we know everybody and everybody in the supply

928
00:50:39,040 --> 00:50:41,680
Speaker 1: chain can see this. There's a QR code even on

929
00:50:41,760 --> 00:50:45,200
Speaker 1: the bag. Once you buy the bag in Sacramento, there's

930
00:50:45,200 --> 00:50:47,239
Speaker 1: a QR code on it, so you could see all this.

931
00:50:47,560 --> 00:50:51,480
Speaker 1: So the kid from the farm snaps the thing. It

932
00:50:51,560 --> 00:50:55,320
Speaker 1: goes to the exporter, which who just lives down the street.

933
00:50:55,520 --> 00:50:59,160
Speaker 1: It's not like some you know, multi conglomerate company from

934
00:50:59,239 --> 00:51:01,759
Speaker 1: the North. No, this lady lives down the street. She's

935
00:51:01,800 --> 00:51:04,520
Speaker 1: born and raised here. She opens it up and she

936
00:51:04,640 --> 00:51:09,319
Speaker 1: says to us, who flew in from America to be like, yo,

937
00:51:09,360 --> 00:51:12,479
Speaker 1: we want to try some coffee. Opens the app and says, hey,

938
00:51:12,920 --> 00:51:15,239
Speaker 1: this is the farmer, this where it is, this, how

939
00:51:15,320 --> 00:51:17,200
Speaker 1: much he wants this, how much he asking for it?

940
00:51:17,520 --> 00:51:20,439
Speaker 1: Here's our price. But I'm looking at the app, that's

941
00:51:20,480 --> 00:51:24,040
Speaker 1: what he's charging. And then i know she's adding a

942
00:51:24,080 --> 00:51:27,839
Speaker 1: third of that price because the other third of what

943
00:51:27,920 --> 00:51:31,400
Speaker 1: she's asking for is literally paying for the hospital that's

944
00:51:31,440 --> 00:51:33,799
Speaker 1: across the street. So it makes perfect sense to me.

945
00:51:34,080 --> 00:51:36,319
Speaker 1: And I'm looking at it and I'm like, okay, cool,

946
00:51:36,760 --> 00:51:39,399
Speaker 1: I know how much the shipping container costs because I'm

947
00:51:39,440 --> 00:51:39,920
Speaker 1: seeing it.

948
00:51:40,400 --> 00:51:42,560
Speaker 2: Of course I got to pay for shipping. What is

949
00:51:42,600 --> 00:51:43,320
Speaker 2: you talking about?

950
00:51:43,480 --> 00:51:46,480
Speaker 1: So it's all transparent, it all makes sense, and it's

951
00:51:46,520 --> 00:51:52,319
Speaker 1: all regentitive financially in climate wise. Once we buy it,

952
00:51:53,040 --> 00:51:56,879
Speaker 1: I can see if she paid the farmer, because that's

953
00:51:56,920 --> 00:51:59,360
Speaker 1: also in the app. So once the farmer gets his money,

954
00:51:59,719 --> 00:52:03,200
Speaker 1: takes a picture, got the money, screenshot received, and then

955
00:52:03,400 --> 00:52:05,480
Speaker 1: a portion of that money is given in cash so

956
00:52:05,520 --> 00:52:07,920
Speaker 1: that you could pay the kids that picked your farm.

957
00:52:08,320 --> 00:52:10,080
Speaker 2: Click saw that. That's in the app.

958
00:52:10,360 --> 00:52:13,320
Speaker 1: Right as that stuff is shipped across the country or

959
00:52:13,360 --> 00:52:16,480
Speaker 1: across the ocean. You can put in all of the

960
00:52:16,560 --> 00:52:19,360
Speaker 1: roasting notes, which are kind of lame if you're not

961
00:52:19,400 --> 00:52:22,760
Speaker 1: really into stuff like that. And then finally the sealed

962
00:52:22,840 --> 00:52:26,280
Speaker 1: bag that says here's one from Denver, Queen City, a

963
00:52:26,320 --> 00:52:30,160
Speaker 1: collective coffee right that, hey, look, this is a Honduras bean.

964
00:52:30,719 --> 00:52:31,880
Speaker 2: We bought it this price.

965
00:52:32,239 --> 00:52:35,360
Speaker 1: And then when you pay it's called a third cost.

966
00:52:35,680 --> 00:52:38,760
Speaker 1: When you buy the bag, there's an extra dollar added

967
00:52:38,800 --> 00:52:40,920
Speaker 1: to the cost of the bag, and that extra dollar

968
00:52:41,360 --> 00:52:43,600
Speaker 1: does not go to the roaster. It goes back to

969
00:52:43,640 --> 00:52:45,840
Speaker 1: the farmer. You know how I know because there's a

970
00:52:45,920 --> 00:52:48,520
Speaker 1: QR code. You could check it and the farmer can

971
00:52:48,640 --> 00:52:53,040
Speaker 1: confirm if they got they money. It's transparency, it's us

972
00:52:53,120 --> 00:52:57,080
Speaker 1: taking care of us. So obviously, because the world works

973
00:52:57,120 --> 00:53:00,760
Speaker 1: the way it works. If this continues to be financially viable,

974
00:53:00,960 --> 00:53:02,960
Speaker 1: here's some of the things we could do. One is

975
00:53:03,040 --> 00:53:05,960
Speaker 1: we could start drinking more robustica like everybody else, and

976
00:53:06,000 --> 00:53:08,440
Speaker 1: it's actually delicious if you could find a good roaster,

977
00:53:08,560 --> 00:53:12,320
Speaker 1: and Tabi is a great roaster New Yen Supply. She's amazing.

978
00:53:12,360 --> 00:53:15,840
Speaker 1: She does cold brew and like Vietnamese coffee. It's robustica.

979
00:53:16,160 --> 00:53:20,040
Speaker 1: But then there's other spots across the world. It's going

980
00:53:20,120 --> 00:53:22,440
Speaker 1: to cost a little more. But I'm telling you why

981
00:53:22,480 --> 00:53:25,920
Speaker 1: it costs a little more because they come from a

982
00:53:26,000 --> 00:53:31,040
Speaker 1: multicultured land that uses indigenous practices, that has lowered its

983
00:53:31,080 --> 00:53:35,759
Speaker 1: carbon footprint, that is direct traded and has transparency. This

984
00:53:35,840 --> 00:53:38,880
Speaker 1: is not a list of everybody doing this. These are

985
00:53:38,880 --> 00:53:42,000
Speaker 1: the list of people that I know personally and people

986
00:53:42,000 --> 00:53:46,439
Speaker 1: that have researched. So in North Cak and South Cak

987
00:53:46,480 --> 00:53:49,880
Speaker 1: you got Black and White roasters, and you got Bridge

988
00:53:49,880 --> 00:53:55,160
Speaker 1: City Roasters. Denver, there's Queen City Collective up in Sacramento.

989
00:53:55,160 --> 00:53:59,640
Speaker 1: There's Old Soul Coffee, Onyx, Coffee Lab, Coffee Black that's

990
00:54:00,000 --> 00:54:02,000
Speaker 1: there in Memphis. All these people you could order their

991
00:54:02,000 --> 00:54:06,400
Speaker 1: coffees online don Cable Hall in New York. The transparency

992
00:54:07,239 --> 00:54:10,799
Speaker 1: is there and is doing its best to make sure

993
00:54:10,840 --> 00:54:13,520
Speaker 1: that this being stays on this planet. So I'll link

994
00:54:13,560 --> 00:54:15,920
Speaker 1: in the show notes all of the data that I'm

995
00:54:15,920 --> 00:54:19,480
Speaker 1: pulling this from and ways for which you can connect with,

996
00:54:19,640 --> 00:54:26,960
Speaker 1: like very socially responsible and climate responsible coffee roasters, Geez

997
00:54:27,200 --> 00:54:29,040
Speaker 1: only sixteen years old.

998
00:54:29,120 --> 00:54:31,680
Speaker 2: Boy, I tell you that's the first lyric in That's all.

999
00:54:34,640 --> 00:54:37,080
Speaker 4: It could Happen Here is a production of cool Zone Media.

1000
00:54:37,320 --> 00:54:40,360
Speaker 4: For more podcasts from cool Zone Media, visit our website

1001
00:54:40,440 --> 00:54:44,040
Speaker 4: Coolzonemedia dot com, or check us out on the iHeartRadio app,

1002
00:54:44,080 --> 00:54:47,839
Speaker 4: Apple Podcasts, or wherever you listen to podcasts can now

1003
00:54:47,880 --> 00:54:50,080
Speaker 4: find sources for it could Happen here, listed directly in

1004
00:54:50,160 --> 00:54:52,360
Speaker 4: episode descriptions. Thanks for listening.