WEBVTT - Chief: Changing the face of leadership

0:00:04.280 --> 0:00:07.680
<v Speaker 1>I think women are constantly battling with stereotypes about their age,

0:00:08.039 --> 0:00:11.399
<v Speaker 1>the motherhood penalty. So there's so much that they are

0:00:11.480 --> 0:00:14.640
<v Speaker 1>up against. And when they finally get there, we asked

0:00:14.680 --> 0:00:17.520
<v Speaker 1>them to speak on a panel, we ask them to

0:00:17.680 --> 0:00:21.000
<v Speaker 1>mentor we hold them up to such a high standard

0:00:21.400 --> 0:00:25.720
<v Speaker 1>on top of them just doing their job that they

0:00:25.720 --> 0:00:31.560
<v Speaker 1>are now teetering at this very um tall precipice. And

0:00:31.600 --> 0:00:34.640
<v Speaker 1>we wonder why women get burned out. We wonder why

0:00:34.640 --> 0:00:38.080
<v Speaker 1>they're leaving the workforce. I think we all know, and

0:00:38.159 --> 0:00:40.720
<v Speaker 1>yet we're not doing enough to support women and to

0:00:40.840 --> 0:00:47.240
<v Speaker 1>really give them strength when they get there. Welcome to

0:00:47.400 --> 0:00:52.479
<v Speaker 1>Calling Bullshit, the podcast about purpose washing, the gap between

0:00:52.479 --> 0:00:56.160
<v Speaker 1>what companies say they stand for and what they actually do,

0:00:56.600 --> 0:00:59.000
<v Speaker 1>and what they would need to change to practice what

0:00:59.080 --> 0:01:03.200
<v Speaker 1>they preach. I'm your host, Time Montague, and I've spent

0:01:03.280 --> 0:01:06.520
<v Speaker 1>over a decade helping companies define what they stand for,

0:01:06.880 --> 0:01:09.920
<v Speaker 1>their purpose and then help them to use that purpose

0:01:09.959 --> 0:01:14.839
<v Speaker 1>to drive transformation throughout their business. In this special positive

0:01:14.880 --> 0:01:17.959
<v Speaker 1>case study, we're headed to Toronto with the leaders of

0:01:17.959 --> 0:01:21.959
<v Speaker 1>an extraordinary three year old startup called Chief. I'm going

0:01:22.000 --> 0:01:25.720
<v Speaker 1>to interview co founders Caroline Childers and Lindsay Kaplan on

0:01:25.760 --> 0:01:29.440
<v Speaker 1>the main stage at the Collision conference where they're going

0:01:29.480 --> 0:01:33.240
<v Speaker 1>to tell us how they're pursuing Chief's purpose to change

0:01:33.280 --> 0:01:41.720
<v Speaker 1>the face of leadership. When you close your eyes and

0:01:41.760 --> 0:01:45.559
<v Speaker 1>picture of CEO, who do you see? Who I see?

0:01:45.880 --> 0:01:50.440
<v Speaker 1>Is this girl I knew in high school who started

0:01:50.480 --> 0:01:53.920
<v Speaker 1>this like shoe company. And then there's like the faceless

0:01:53.960 --> 0:01:56.560
<v Speaker 1>corporate man in the suit too. But like it's a

0:01:56.560 --> 0:01:58.480
<v Speaker 1>bit of vote of course. Like back in the day

0:01:58.680 --> 0:02:01.640
<v Speaker 1>was like a man um but now I think it's

0:02:01.800 --> 0:02:04.440
<v Speaker 1>very diverse, getting a lot more diverse. I wouldn't say

0:02:04.440 --> 0:02:07.640
<v Speaker 1>like a male or female. It's a picture, but the

0:02:07.680 --> 0:02:10.040
<v Speaker 1>first thing that comes to mind is a man. I

0:02:10.120 --> 0:02:12.480
<v Speaker 1>see a guy in a suit. Yeah, hot guy in

0:02:12.520 --> 0:02:15.160
<v Speaker 1>a suit. It does feel like to some extent there's

0:02:15.240 --> 0:02:17.400
<v Speaker 1>kind of like an ivory tower, you know, there's like

0:02:17.440 --> 0:02:19.799
<v Speaker 1>an in club, and then that produces the same kind

0:02:19.840 --> 0:02:22.640
<v Speaker 1>of people. I think that the people that are in

0:02:22.720 --> 0:02:31.880
<v Speaker 1>power are pretty homogeneous. It's true, corporate America is homogeneous.

0:02:32.840 --> 0:02:37.880
<v Speaker 1>In there were more men named James serving as Fortune

0:02:37.880 --> 0:02:43.359
<v Speaker 1>five CEOs than all the female Fortune five CEOs combined.

0:02:44.400 --> 0:02:47.280
<v Speaker 1>Last year, the number of women on the list came

0:02:47.320 --> 0:02:51.600
<v Speaker 1>to a pathetic forty one and in its entire history,

0:02:52.000 --> 0:02:59.440
<v Speaker 1>only four female CEOs have been black. But what's even crazier,

0:02:59.639 --> 0:03:02.120
<v Speaker 1>I mean to me at least, is that we now

0:03:02.200 --> 0:03:06.120
<v Speaker 1>know that diversity at the top leads to better business results.

0:03:07.040 --> 0:03:11.240
<v Speaker 1>Because of this, things are finally beginning to change. For example,

0:03:11.320 --> 0:03:15.040
<v Speaker 1>Goldwyn Sacks won't take a company public unless the leadership

0:03:15.080 --> 0:03:20.440
<v Speaker 1>team meets their new diversity criteria. But change is painfully slow.

0:03:21.880 --> 0:03:26.440
<v Speaker 1>When it comes to leadership, women still face pernicious stereotypes.

0:03:27.000 --> 0:03:30.840
<v Speaker 1>For instance, they're more likely to be seen as consensus builders,

0:03:31.120 --> 0:03:35.320
<v Speaker 1>not as aggressive decision makers, so even when they are

0:03:35.480 --> 0:03:39.040
<v Speaker 1>promoted to CEO, it's often when a company is in crisis,

0:03:39.600 --> 0:03:42.920
<v Speaker 1>which of course increases the pressure on them to perform

0:03:43.360 --> 0:03:48.160
<v Speaker 1>and decreases their chances of success. This phenomenon, known as

0:03:48.200 --> 0:03:52.080
<v Speaker 1>the glass cliff, means women typically stay in power for

0:03:52.120 --> 0:03:55.480
<v Speaker 1>shorter periods of time than their male counterparts, and when

0:03:55.480 --> 0:04:02.440
<v Speaker 1>they leave, they're often succeeded by you guessed it, white men. Clearly,

0:04:02.920 --> 0:04:05.960
<v Speaker 1>we need more women in power and more support for

0:04:06.000 --> 0:04:13.480
<v Speaker 1>them when they get there. To solve this problem, Caroline

0:04:13.560 --> 0:04:18.280
<v Speaker 1>Childers and Lindsay Kaplan founded Chief, a private network designed

0:04:18.279 --> 0:04:21.520
<v Speaker 1>to give women the tools they need to strengthen their leadership,

0:04:22.080 --> 0:04:25.760
<v Speaker 1>magnify their influence, and pave the way to bring others

0:04:25.800 --> 0:04:29.560
<v Speaker 1>with them. Chief helps their members to hone their leadership

0:04:29.600 --> 0:04:34.440
<v Speaker 1>skills while also fostering community. Within just three years, Chief

0:04:34.480 --> 0:04:37.400
<v Speaker 1>has grown to serve more than ten thousand women, and

0:04:37.440 --> 0:04:42.000
<v Speaker 1>it's attracted speakers like A. Mall Clooney and Michelle Obama.

0:04:42.440 --> 0:04:46.640
<v Speaker 1>With meeting spaces in three cities, evaluation of a billion

0:04:46.680 --> 0:04:50.800
<v Speaker 1>dollars and plans for expansion, Chief is on course to

0:04:50.960 --> 0:04:54.080
<v Speaker 1>truly live out their mission and change the face of leadership.

0:04:56.080 --> 0:05:00.080
<v Speaker 1>All of our positive episodes focus on industry disruptors, but

0:05:00.120 --> 0:05:04.240
<v Speaker 1>as an organization looking to disrupt every industry, I knew

0:05:04.279 --> 0:05:15.560
<v Speaker 1>the Chief co founders would be amazing guests. We met

0:05:15.640 --> 0:05:19.320
<v Speaker 1>up at Collision, a big tech conference in Toronto where

0:05:19.360 --> 0:05:24.640
<v Speaker 1>thirty five thousand attendees learn from the most successful entrepreneurs

0:05:24.720 --> 0:05:32.400
<v Speaker 1>in the world. Caroline Lindsay and I recorded two conversations there. First,

0:05:32.480 --> 0:05:35.799
<v Speaker 1>we spoke on the Collision main stage about how Chief

0:05:35.880 --> 0:05:38.880
<v Speaker 1>supports driven women in their climb to the top and

0:05:39.000 --> 0:05:42.560
<v Speaker 1>helps keep them there once they arrive. Then we hopped

0:05:42.560 --> 0:05:45.360
<v Speaker 1>over to the Collision podcast booth to go deeper on

0:05:45.400 --> 0:05:53.120
<v Speaker 1>the why. Here's how it all went down. First, I

0:05:53.120 --> 0:05:56.400
<v Speaker 1>want to welcome you both to Collision and welcome to

0:05:56.640 --> 0:06:03.080
<v Speaker 1>calling bullshit. Thanks for having us. It's all bullshit. Yeah yeah. So,

0:06:03.720 --> 0:06:08.320
<v Speaker 1>as you know, on this podcast, we focus on purpose

0:06:08.400 --> 0:06:15.560
<v Speaker 1>led organizations, some of whom have some issues, but we

0:06:15.680 --> 0:06:19.920
<v Speaker 1>also since we like to light candles instead of just

0:06:20.000 --> 0:06:23.240
<v Speaker 1>curse the darkness, we want to focus on purpose led

0:06:23.240 --> 0:06:26.479
<v Speaker 1>businesses that are really getting it right as well. And

0:06:26.520 --> 0:06:29.479
<v Speaker 1>obviously you fall into the latter category. The two of

0:06:29.520 --> 0:06:33.800
<v Speaker 1>you are absolutely crushing it. So, but I wanted to

0:06:34.000 --> 0:06:37.320
<v Speaker 1>just start out by getting into a little bit of background.

0:06:37.560 --> 0:06:41.120
<v Speaker 1>What is the history of Chief? How did the two

0:06:41.160 --> 0:06:47.320
<v Speaker 1>of you meet? What made you decide to start this business? Yeah? Well,

0:06:47.360 --> 0:06:51.000
<v Speaker 1>I think the irony is that Lindsay and I first

0:06:51.120 --> 0:06:56.360
<v Speaker 1>met at a women's networking event. Um, and it wasn't

0:06:56.800 --> 0:06:59.640
<v Speaker 1>the best one. It was terrible. And we've all been

0:06:59.680 --> 0:07:03.280
<v Speaker 1>to these networking events with like amount of cheese on

0:07:03.320 --> 0:07:07.080
<v Speaker 1>the side and warm white wine and named tags that

0:07:07.200 --> 0:07:11.200
<v Speaker 1>are placed in awkward positions. And Caroline and I saw

0:07:11.240 --> 0:07:14.960
<v Speaker 1>each other and enrolled our eyes and it was cynicism

0:07:15.000 --> 0:07:19.400
<v Speaker 1>at first glance. It's cynicism. That brought us together. But

0:07:19.520 --> 0:07:22.920
<v Speaker 1>we often say, you know, if a bad networking event

0:07:23.200 --> 0:07:26.680
<v Speaker 1>could actually bring together to co founders, and I imagine

0:07:26.680 --> 0:07:32.400
<v Speaker 1>what a really powerful, well intentioned network can do. Uh.

0:07:32.400 --> 0:07:34.960
<v Speaker 1>And so as I started to think about the idea

0:07:35.000 --> 0:07:38.160
<v Speaker 1>of Chief, UH, Lindsay was one of my first calls

0:07:38.240 --> 0:07:40.560
<v Speaker 1>to start to talk about it as my co founder,

0:07:40.600 --> 0:07:44.360
<v Speaker 1>and I think for us, the idea of Chief came

0:07:44.400 --> 0:07:47.360
<v Speaker 1>from a very personal place of we were both getting

0:07:47.840 --> 0:07:50.520
<v Speaker 1>more senior in our careers. We're spending all of our

0:07:50.520 --> 0:07:55.000
<v Speaker 1>time managing teams, mentoring people, and actually never felt like

0:07:55.080 --> 0:07:58.720
<v Speaker 1>we had resources for ourselves anymore. And that was our

0:07:58.760 --> 0:08:01.680
<v Speaker 1>inspiration to go and art an organization of Chief, to

0:08:02.360 --> 0:08:05.600
<v Speaker 1>build the most powerful network of women and really focus

0:08:05.680 --> 0:08:09.920
<v Speaker 1>on senior executive women as our as our first step, right,

0:08:10.280 --> 0:08:13.920
<v Speaker 1>And so how do you articulate the mission a Chief? Well,

0:08:13.920 --> 0:08:17.600
<v Speaker 1>our mission is to change the face of leadership. It's

0:08:17.640 --> 0:08:20.560
<v Speaker 1>really simple, and yet we have a really big job

0:08:20.600 --> 0:08:23.120
<v Speaker 1>in front of us. At the current rate of change,

0:08:23.240 --> 0:08:27.160
<v Speaker 1>it's going to take over two hundred years for women

0:08:27.200 --> 0:08:31.920
<v Speaker 1>to reach parity in the workplace, and so we need

0:08:32.000 --> 0:08:35.880
<v Speaker 1>to make that change now. And it starts with powerful

0:08:35.880 --> 0:08:38.840
<v Speaker 1>women coming together and creating a ripple effect in their

0:08:38.960 --> 0:08:42.520
<v Speaker 1>organizations and in their communities as well. I love that.

0:08:43.080 --> 0:08:46.800
<v Speaker 1>And you know, purpose led businesses tend to be disruptors.

0:08:46.840 --> 0:08:48.880
<v Speaker 1>I just love to hear you talk a little bit

0:08:48.920 --> 0:08:56.000
<v Speaker 1>about the dominant belief system that you are trying to disrupt. Yeah,

0:08:56.040 --> 0:08:58.080
<v Speaker 1>I mean, I think it's interesting because in some ways

0:08:58.480 --> 0:09:03.480
<v Speaker 1>it's disruption, but other ways it's building the status quo

0:09:03.600 --> 0:09:08.199
<v Speaker 1>that has allowed certain types of people to find success

0:09:08.320 --> 0:09:12.480
<v Speaker 1>where others haven't in just building that same ecosystem for

0:09:12.840 --> 0:09:17.839
<v Speaker 1>different demographics. Um, And I think we all know that, Uh,

0:09:17.960 --> 0:09:21.560
<v Speaker 1>A big part of what allows for success and allows

0:09:21.600 --> 0:09:26.559
<v Speaker 1>for new opportunity is who you know and those networks

0:09:26.600 --> 0:09:28.960
<v Speaker 1>that you build. So I think for us it was

0:09:29.000 --> 0:09:34.040
<v Speaker 1>really important to create a similar type of ecosystem and

0:09:34.120 --> 0:09:37.720
<v Speaker 1>network that I think has been in place in many

0:09:37.720 --> 0:09:40.240
<v Speaker 1>ways for certain demographics that just haven't been in there

0:09:40.280 --> 0:09:44.680
<v Speaker 1>in that in that same shape and form for others. Right. Yeah,

0:09:44.679 --> 0:09:47.120
<v Speaker 1>I mean some of the doing my homework for this,

0:09:47.320 --> 0:09:52.280
<v Speaker 1>some of the statistics about women in sea level positions

0:09:52.320 --> 0:10:00.400
<v Speaker 1>are shocking. Right, less than eight percent of Fortune CEO

0:10:00.600 --> 0:10:06.960
<v Speaker 1>are female. Of board seats globally are occupied by women,

0:10:07.720 --> 0:10:12.640
<v Speaker 1>And the thing about this to me? Is that makes

0:10:12.640 --> 0:10:18.440
<v Speaker 1>it so crazy? Is I've also seen suggestions. I was

0:10:18.480 --> 0:10:23.800
<v Speaker 1>reading a McKinsey report that says business outcomes are better

0:10:24.520 --> 0:10:30.320
<v Speaker 1>in companies where there is diverse and an often female leadership.

0:10:31.800 --> 0:10:37.600
<v Speaker 1>So it's it's almost like the patriarchy is cutting off

0:10:37.640 --> 0:10:41.200
<v Speaker 1>its own nose despite its face. You know, if you like,

0:10:41.400 --> 0:10:45.080
<v Speaker 1>I just don't. It's it seems crazy to me. So,

0:10:46.120 --> 0:10:49.800
<v Speaker 1>I mean, I would assume vcs here in the audience.

0:10:49.840 --> 0:10:53.200
<v Speaker 1>I hope, I hope you are listening to this. You

0:10:53.240 --> 0:10:58.880
<v Speaker 1>will get better outcomes if you fund diverse companies. So

0:10:59.600 --> 0:11:02.679
<v Speaker 1>I'd love to hear if either of you have experienced

0:11:03.640 --> 0:11:07.600
<v Speaker 1>any of the the issues that you're trying to address

0:11:08.120 --> 0:11:12.680
<v Speaker 1>through CHIEF personally in your careers. Yeah. I mean, I

0:11:12.720 --> 0:11:18.199
<v Speaker 1>think for me, the UM the real focus on this

0:11:18.280 --> 0:11:23.000
<v Speaker 1>area and the drive to start something like Chief was

0:11:23.800 --> 0:11:27.040
<v Speaker 1>as I started to be in those rooms where decisions

0:11:27.040 --> 0:11:32.760
<v Speaker 1>were being made and recognizing that it was just different conversations, UM,

0:11:32.800 --> 0:11:36.040
<v Speaker 1>and it was more affecting my team than me because

0:11:36.040 --> 0:11:39.160
<v Speaker 1>I didn't hear the conversations about myself, But as I've

0:11:39.160 --> 0:11:41.760
<v Speaker 1>heard the conversations being had about people on my team

0:11:41.840 --> 0:11:45.800
<v Speaker 1>and different ways of evaluating people different ways of even

0:11:45.840 --> 0:11:48.679
<v Speaker 1>just thinking about problems and not taking like the holistic

0:11:50.040 --> 0:11:54.680
<v Speaker 1>point of view of recognizing that a business solution that

0:11:54.760 --> 0:11:58.000
<v Speaker 1>might be great for certain populations aren't great for all populations.

0:11:58.559 --> 0:12:01.360
<v Speaker 1>And so I think it was in those moments where

0:12:01.360 --> 0:12:03.520
<v Speaker 1>you were finally in that room and you saw how

0:12:03.520 --> 0:12:06.800
<v Speaker 1>it was playing out differently for such different populations, was

0:12:07.120 --> 0:12:10.319
<v Speaker 1>and it's why we wanted to start with senior executive

0:12:10.360 --> 0:12:13.319
<v Speaker 1>women to just get more of them into that room

0:12:13.640 --> 0:12:17.200
<v Speaker 1>and make sure that more of those perspectives were being

0:12:17.760 --> 0:12:20.760
<v Speaker 1>shared in those rooms. And the ripple effect that that

0:12:20.840 --> 0:12:24.480
<v Speaker 1>could have across so many different organizations. I love that.

0:12:25.080 --> 0:12:29.520
<v Speaker 1>So I want to pivot to just talking about the business.

0:12:29.600 --> 0:12:33.439
<v Speaker 1>I want to understand how the business actually works. So

0:12:33.480 --> 0:12:37.679
<v Speaker 1>how how does one become a member of chief? So

0:12:37.720 --> 0:12:40.679
<v Speaker 1>we are a vetted network, So we, like I said,

0:12:40.760 --> 0:12:44.520
<v Speaker 1>focus on senior executives, which the easiest way to describe

0:12:44.520 --> 0:12:47.240
<v Speaker 1>what that is is VP level and above UM. And

0:12:47.280 --> 0:12:49.280
<v Speaker 1>it's really important for us to make sure we stay

0:12:49.400 --> 0:12:54.240
<v Speaker 1>vetted because otherwise you end up falling into that de

0:12:54.360 --> 0:12:56.560
<v Speaker 1>fecto mentor. And we want to make sure that there

0:12:56.760 --> 0:13:01.079
<v Speaker 1>is truly a peer organization of people that understand your

0:13:01.080 --> 0:13:07.080
<v Speaker 1>context and responsibility UM, and it's an annual membership model UM.

0:13:07.120 --> 0:13:09.240
<v Speaker 1>I think the amazing part of all of this is

0:13:09.280 --> 0:13:12.720
<v Speaker 1>that companies have recognized some of what you were saying

0:13:12.760 --> 0:13:15.880
<v Speaker 1>before that there needs to be more representation, They need

0:13:15.920 --> 0:13:19.679
<v Speaker 1>to be investing in their amazing women talent. And so

0:13:20.200 --> 0:13:24.040
<v Speaker 1>about seventy of our membership is actually funded by the companies.

0:13:24.080 --> 0:13:25.640
<v Speaker 1>In the same way that they would send you to

0:13:25.720 --> 0:13:29.520
<v Speaker 1>a conference UM or get you an executive coach, they

0:13:29.520 --> 0:13:32.960
<v Speaker 1>will fund a membership into Chief UM and there's a

0:13:32.960 --> 0:13:35.480
<v Speaker 1>whole suite of services that you get as part of

0:13:35.520 --> 0:13:39.280
<v Speaker 1>that membership. The probably dominant thing that we talk about

0:13:39.360 --> 0:13:42.400
<v Speaker 1>is what we call Core UM. It's called Core for

0:13:42.440 --> 0:13:46.000
<v Speaker 1>a reason. It's a it's a peer group where we

0:13:46.080 --> 0:13:49.240
<v Speaker 1>break down the entire community into groups of ten that

0:13:49.280 --> 0:13:51.880
<v Speaker 1>meat on a monthly basis. There's an executive coach in

0:13:51.880 --> 0:13:54.760
<v Speaker 1>the room, and it's just this amazing opportunity for you

0:13:54.800 --> 0:13:59.040
<v Speaker 1>to work through your biggest professional and personal challenges. And

0:13:59.240 --> 0:14:02.280
<v Speaker 1>the two of you are in some of these groups, Yeah,

0:14:02.360 --> 0:14:06.640
<v Speaker 1>you actually participate as absolutely. Shout out to my Core group.

0:14:07.520 --> 0:14:10.600
<v Speaker 1>We had a great session last week. And look, it's

0:14:10.640 --> 0:14:14.600
<v Speaker 1>really important for women to find other women who are

0:14:14.640 --> 0:14:18.439
<v Speaker 1>in these senior levels and have time in a confidential

0:14:18.480 --> 0:14:23.280
<v Speaker 1>space to talk about things that are pressing for executives. Right,

0:14:23.480 --> 0:14:27.680
<v Speaker 1>executive problems always end up being people problems, and it's

0:14:27.800 --> 0:14:31.520
<v Speaker 1>really important to find a professional board of directors to

0:14:31.640 --> 0:14:35.240
<v Speaker 1>go through that, to give diversity of thought, opinion advice

0:14:35.560 --> 0:14:37.880
<v Speaker 1>to help you not only become a better leader, but

0:14:38.000 --> 0:14:40.800
<v Speaker 1>to stay motivated and to stay a leader and not

0:14:40.920 --> 0:14:45.360
<v Speaker 1>burn out. So one of the things that I have

0:14:45.600 --> 0:14:49.360
<v Speaker 1>noticed folks here have probably noticed as well, is that

0:14:49.400 --> 0:14:52.520
<v Speaker 1>you've been out raising some money. I think I've got

0:14:52.560 --> 0:14:55.400
<v Speaker 1>these numbers right. You've raised a hundred and forty million

0:14:55.400 --> 0:15:01.760
<v Speaker 1>dollars and your latest valuation is one point one billion dollars. Yes,

0:15:02.880 --> 0:15:05.440
<v Speaker 1>it's a lot of powerful women. But how does how

0:15:05.480 --> 0:15:07.560
<v Speaker 1>does that first? How does that feel? That's got to

0:15:07.600 --> 0:15:10.840
<v Speaker 1>feel pretty good? Yeah, I mean, I think for us,

0:15:11.640 --> 0:15:14.720
<v Speaker 1>we start a chief about three years ago. Um, and

0:15:15.040 --> 0:15:17.040
<v Speaker 1>if you think back to where we were three years ago,

0:15:17.160 --> 0:15:20.560
<v Speaker 1>we started early two thousand nineteen. Then you had the pandemic.

0:15:20.760 --> 0:15:24.000
<v Speaker 1>There was just so many shifting things that have happened.

0:15:24.200 --> 0:15:28.880
<v Speaker 1>And I think for us, this milestone is less about

0:15:28.960 --> 0:15:34.440
<v Speaker 1>like evaluation and it's less about uh, you know the

0:15:34.520 --> 0:15:37.040
<v Speaker 1>amount that we raise, and I think it's actually more

0:15:37.160 --> 0:15:40.520
<v Speaker 1>for us, just a really amazing moment to be able

0:15:40.560 --> 0:15:43.440
<v Speaker 1>to celebrate a lot of pivots that had to happen

0:15:43.480 --> 0:15:46.800
<v Speaker 1>over this period of time and the idea that investing

0:15:46.800 --> 0:15:50.720
<v Speaker 1>in women is good is a good investment decision um

0:15:50.760 --> 0:15:53.480
<v Speaker 1>and so we're really proud of that and our members

0:15:53.480 --> 0:15:56.040
<v Speaker 1>are really proud of it, and it's just been an

0:15:56.040 --> 0:16:00.520
<v Speaker 1>exciting time. So how are you using that money? Yeah,

0:16:00.560 --> 0:16:04.080
<v Speaker 1>I mean, I think for us first and foremost, as always,

0:16:04.240 --> 0:16:07.840
<v Speaker 1>we have fifteen thousand active members right now, we have

0:16:07.960 --> 0:16:11.480
<v Speaker 1>sixty thousand members that are on our potential members I

0:16:11.480 --> 0:16:14.480
<v Speaker 1>should say that are on a wait list. So for us,

0:16:14.520 --> 0:16:16.960
<v Speaker 1>we're just really wanting to make sure that we continue

0:16:16.960 --> 0:16:20.360
<v Speaker 1>to invest in the experience and build more for all

0:16:20.400 --> 0:16:23.240
<v Speaker 1>of our all of our members. But we're because we're

0:16:23.360 --> 0:16:26.120
<v Speaker 1>in such early days of what we can build and

0:16:26.160 --> 0:16:29.520
<v Speaker 1>who we can build for. So we're talking before about

0:16:29.560 --> 0:16:32.360
<v Speaker 1>the fact that you know, our mission is to change

0:16:32.400 --> 0:16:37.400
<v Speaker 1>the face of leadership. We were really thoughtful about where

0:16:37.400 --> 0:16:40.240
<v Speaker 1>we wanted to start with senior executive women, but to

0:16:40.440 --> 0:16:42.640
<v Speaker 1>really change the face of leadership, I think there's so

0:16:42.720 --> 0:16:45.480
<v Speaker 1>much more that we can do under that umbrella, right,

0:16:45.800 --> 0:16:50.240
<v Speaker 1>and you have physical locations as well. We do. We

0:16:50.280 --> 0:16:53.520
<v Speaker 1>always say we're a community that happens to have a space,

0:16:53.960 --> 0:16:57.360
<v Speaker 1>and so we have spaces in New York, l A, Chicago,

0:16:57.520 --> 0:17:00.480
<v Speaker 1>and one on the way in San Francisco. But really

0:17:00.520 --> 0:17:03.720
<v Speaker 1>what makes Chief special is the network is those core

0:17:03.840 --> 0:17:08.000
<v Speaker 1>groups that as we know, we're not really reliant on

0:17:08.040 --> 0:17:11.480
<v Speaker 1>spaces anymore, and so they're wonderful amenities. They're great for

0:17:11.520 --> 0:17:15.240
<v Speaker 1>getting our members together. But if you're joining, you're joining

0:17:15.280 --> 0:17:17.919
<v Speaker 1>to grow that network and to be a part of

0:17:17.920 --> 0:17:21.840
<v Speaker 1>the community. And do you have plans to expand outside

0:17:21.960 --> 0:17:26.720
<v Speaker 1>the US. So we just launched nationally in January, so

0:17:26.960 --> 0:17:33.320
<v Speaker 1>we're still in early days of just being two days

0:17:33.359 --> 0:17:36.200
<v Speaker 1>in Canada, and I think that's on the road map now.

0:17:36.560 --> 0:17:39.879
<v Speaker 1>So thank you Toronto. So we will we are working

0:17:39.920 --> 0:17:43.280
<v Speaker 1>on expansion. I will say this. When we did raise

0:17:43.359 --> 0:17:45.520
<v Speaker 1>the money, we knew it was really important for us

0:17:45.560 --> 0:17:48.800
<v Speaker 1>to think about how we grow and continue to stay diverse,

0:17:49.200 --> 0:17:52.119
<v Speaker 1>and so we committed to doubling our grant program to

0:17:52.240 --> 0:17:56.160
<v Speaker 1>making sure that we are welcoming in women from all

0:17:56.240 --> 0:18:01.640
<v Speaker 1>different areas, from different roles, functions, um as as underfunded

0:18:02.240 --> 0:18:06.119
<v Speaker 1>women founders, and we're also committing a million dollars annually

0:18:06.280 --> 0:18:09.720
<v Speaker 1>to make sure that we can invest in nonprofits charities

0:18:10.119 --> 0:18:12.520
<v Speaker 1>that are aligned with our mission of changing the face

0:18:12.600 --> 0:18:15.959
<v Speaker 1>of leadership. One of the things that I have learned

0:18:16.080 --> 0:18:22.199
<v Speaker 1>from other CEOs of of purpose led businesses, they have

0:18:22.280 --> 0:18:26.119
<v Speaker 1>pointed out to me that who you raise money from

0:18:26.359 --> 0:18:30.840
<v Speaker 1>is actually quite important. In other words, having investors who

0:18:31.359 --> 0:18:35.280
<v Speaker 1>understand your mission, are aligned with it, and I'm really

0:18:35.320 --> 0:18:37.840
<v Speaker 1>supportive of what you're trying to get done. Has that

0:18:37.880 --> 0:18:42.800
<v Speaker 1>been part of your journey as well? Yes, Um, I

0:18:42.840 --> 0:18:45.120
<v Speaker 1>don't know that we would have gone on the path

0:18:45.200 --> 0:18:47.439
<v Speaker 1>that we did in the way of raising capital that

0:18:47.480 --> 0:18:51.280
<v Speaker 1>we did if we didn't find those right partners. And um,

0:18:51.320 --> 0:18:55.040
<v Speaker 1>it hasn't always been easy, like We've gotten plenty and

0:18:55.280 --> 0:18:58.879
<v Speaker 1>many uh knows as we've gone through the process, and

0:18:59.520 --> 0:19:02.320
<v Speaker 1>you definitely have those moments of you know, do you

0:19:02.359 --> 0:19:05.720
<v Speaker 1>need to pivot the business model? Do you need to

0:19:05.760 --> 0:19:08.400
<v Speaker 1>take capital from somebody who might not be as mission aligned?

0:19:08.920 --> 0:19:10.879
<v Speaker 1>And I think for us it was really important that

0:19:10.920 --> 0:19:13.879
<v Speaker 1>we stayed true to that because we never would have

0:19:13.920 --> 0:19:16.040
<v Speaker 1>been able to stay as true to our mission as

0:19:16.080 --> 0:19:18.240
<v Speaker 1>we have been able to if we didn't have the

0:19:18.280 --> 0:19:22.600
<v Speaker 1>investors that we do UM, and truly feel grateful every day.

0:19:22.840 --> 0:19:25.800
<v Speaker 1>You know, we are a company that feels it's really

0:19:25.800 --> 0:19:28.640
<v Speaker 1>important to make statements on you know, things that are

0:19:28.680 --> 0:19:31.919
<v Speaker 1>happening in the world. Our investors actually reach out to

0:19:32.000 --> 0:19:34.040
<v Speaker 1>us and say, like, we're proud of you. There's not

0:19:34.119 --> 0:19:36.439
<v Speaker 1>that debate in the boardroom, and I think that that

0:19:36.560 --> 0:19:39.400
<v Speaker 1>is a really key part for us of being able

0:19:39.440 --> 0:19:43.240
<v Speaker 1>to do what we do well. What advice would you

0:19:43.359 --> 0:19:51.640
<v Speaker 1>have for any female entrepreneurs here at Collision, Yeah, well,

0:19:51.680 --> 0:19:55.160
<v Speaker 1>I'm really inspired by the concept of time travel. As

0:19:55.160 --> 0:19:57.359
<v Speaker 1>I said, it's going to take two hundred years for

0:19:57.480 --> 0:19:59.640
<v Speaker 1>us to reach parity, and I don't want to wait

0:19:59.680 --> 0:20:02.800
<v Speaker 1>that law. So when I think about this as somebody

0:20:02.800 --> 0:20:05.680
<v Speaker 1>that's driving impact, I always think about what I can

0:20:05.720 --> 0:20:09.080
<v Speaker 1>do during my day to cut out the bullshit which

0:20:09.119 --> 0:20:13.240
<v Speaker 1>is your favorite thing in your podcast, UM, and to

0:20:13.359 --> 0:20:16.080
<v Speaker 1>really make sure day to day I am thinking about

0:20:16.119 --> 0:20:19.320
<v Speaker 1>what's going to have the most critical impact on the business,

0:20:19.440 --> 0:20:22.199
<v Speaker 1>on the mission, and on really changing the shape of

0:20:22.240 --> 0:20:24.720
<v Speaker 1>the future. Yeah. I mean the other thing I would

0:20:24.760 --> 0:20:27.360
<v Speaker 1>just say, and especially for people that are here, it's

0:20:27.400 --> 0:20:30.520
<v Speaker 1>great that you're here. It's really important to build a network. UM.

0:20:30.720 --> 0:20:36.240
<v Speaker 1>Our earliest investors were people that we knew, UM, that

0:20:36.520 --> 0:20:39.159
<v Speaker 1>knew us, believed in us, and we're like, yeah, this

0:20:39.320 --> 0:20:41.800
<v Speaker 1>business feels like it'll it'll be great, But I believe

0:20:41.840 --> 0:20:44.280
<v Speaker 1>in you, Caroline and Lindsay UM. And so I do

0:20:44.359 --> 0:20:47.560
<v Speaker 1>think it's really important to constantly be investing in your

0:20:48.000 --> 0:20:52.479
<v Speaker 1>network and in your relationships UM, because that's ultimately I

0:20:52.520 --> 0:20:55.199
<v Speaker 1>think what what helped us out of the gate was

0:20:55.280 --> 0:20:59.919
<v Speaker 1>people that believed in us. So you also produce an

0:21:00.080 --> 0:21:04.640
<v Speaker 1>excellent podcast at Chief. I listened to every episode. Thank

0:21:04.680 --> 0:21:07.720
<v Speaker 1>you for plugging the New Rules of Business by Chief,

0:21:08.040 --> 0:21:13.800
<v Speaker 1>a wonderful podcast you can download now. Russ and I

0:21:13.880 --> 0:21:16.440
<v Speaker 1>am going to steal a trick from you because there's

0:21:16.440 --> 0:21:19.480
<v Speaker 1>a question that you ask everything you know your guests

0:21:19.720 --> 0:21:23.439
<v Speaker 1>in every episode, which is what is the best piece

0:21:23.480 --> 0:21:27.240
<v Speaker 1>of business advice you've ever gotten? I will go first, Um,

0:21:27.320 --> 0:21:29.800
<v Speaker 1>we got We've gotten so many great answers to this

0:21:29.840 --> 0:21:31.800
<v Speaker 1>on the podcast. I feel like a lot of pressure,

0:21:32.440 --> 0:21:35.280
<v Speaker 1>um of of coming up with something like new and novel,

0:21:35.840 --> 0:21:38.520
<v Speaker 1>But I actually think to me, and it's something that

0:21:38.560 --> 0:21:42.080
<v Speaker 1>I have to tell myself daily, is don't let perfection

0:21:42.200 --> 0:21:45.639
<v Speaker 1>get in the way of progress. And particularly for a

0:21:45.720 --> 0:21:48.600
<v Speaker 1>mission based business that um, you know, you want to

0:21:48.640 --> 0:21:52.840
<v Speaker 1>hold yourself to a higher level of and do all

0:21:52.840 --> 0:21:55.160
<v Speaker 1>of the right things, and the reality is you're not

0:21:55.240 --> 0:21:57.360
<v Speaker 1>going to be perfect, you're not going to get it right,

0:21:57.359 --> 0:22:00.680
<v Speaker 1>you're not going to have the right position on everything,

0:22:00.760 --> 0:22:03.120
<v Speaker 1>and you might be a little late done something. And

0:22:03.600 --> 0:22:05.760
<v Speaker 1>I think it's important for us to give ourselves some

0:22:05.800 --> 0:22:08.400
<v Speaker 1>forgiveness on that and to give each other some forgiveness well.

0:22:08.440 --> 0:22:10.800
<v Speaker 1>And on the topic of networking, as we're at this

0:22:10.840 --> 0:22:14.120
<v Speaker 1>amazing conference, I met somebody at dinner last night who

0:22:14.160 --> 0:22:19.200
<v Speaker 1>said it was important to increase the surface area of serendivity,

0:22:19.280 --> 0:22:23.320
<v Speaker 1>and so I think meeting people, forming relationships, getting to

0:22:23.400 --> 0:22:26.240
<v Speaker 1>know different people from different walks of life, it's really

0:22:26.280 --> 0:22:29.720
<v Speaker 1>important in business. Even if it doesn't make sense short term,

0:22:29.760 --> 0:22:32.800
<v Speaker 1>it could really pay off long term. You literally said

0:22:32.880 --> 0:22:34.720
<v Speaker 1>last night at the dinner, oh, I'm going to steal that,

0:22:34.800 --> 0:22:37.840
<v Speaker 1>and you already have. I did so. Thank you to

0:22:37.880 --> 0:22:41.240
<v Speaker 1>the kind person who sat next to me at dinner. Fantastic,

0:22:41.680 --> 0:22:45.399
<v Speaker 1>all right, Caroline Childers, Lindsay Kaplan, thank you give it

0:22:45.520 --> 0:22:54.639
<v Speaker 1>up for chief please. After we exited the stage, we

0:22:54.760 --> 0:22:57.000
<v Speaker 1>spoke in depth about what it means to be co

0:22:57.200 --> 0:23:01.199
<v Speaker 1>founders with shared values, what women are up against, and

0:23:01.320 --> 0:23:07.000
<v Speaker 1>why every company is inherently political. That conversation right after

0:23:07.040 --> 0:23:21.520
<v Speaker 1>the break. Okay, all right off the stage and into

0:23:21.560 --> 0:23:24.600
<v Speaker 1>the booth. The bo that was a ton of fun.

0:23:24.800 --> 0:23:28.840
<v Speaker 1>Thank you, thanks so much for inviting us. So now

0:23:28.920 --> 0:23:33.320
<v Speaker 1>that we're in the booth, we can get at the realty.

0:23:33.480 --> 0:23:38.200
<v Speaker 1>Um So I want to just do a little more

0:23:38.240 --> 0:23:40.600
<v Speaker 1>about your background, let people get to know you a

0:23:40.600 --> 0:23:43.080
<v Speaker 1>little bit better. One of the first questions I had

0:23:43.240 --> 0:23:49.560
<v Speaker 1>was have you always known that you wanted to be entrepreneurs? Actually,

0:23:49.560 --> 0:23:53.000
<v Speaker 1>probably the opposite. And I actually really love telling this

0:23:53.160 --> 0:23:56.719
<v Speaker 1>story because I think so often you hear the founder

0:23:56.800 --> 0:23:59.679
<v Speaker 1>stories that are like I knew from early age and

0:23:59.680 --> 0:24:02.719
<v Speaker 1>I was, I was doing my lemonade stand in my

0:24:02.800 --> 0:24:05.720
<v Speaker 1>paper route, and I was an entrepreneur even early days.

0:24:05.760 --> 0:24:09.199
<v Speaker 1>And I think for me, so my family had a

0:24:09.240 --> 0:24:12.760
<v Speaker 1>family business, a travel agency, and so like the family

0:24:12.760 --> 0:24:16.840
<v Speaker 1>business was hard, and I remember seeing that and thinking like, wow,

0:24:16.920 --> 0:24:19.719
<v Speaker 1>this is like such a hard journey, and therefore almost

0:24:19.800 --> 0:24:21.760
<v Speaker 1>thinking I'm going the opposite way. I'm going to like

0:24:21.800 --> 0:24:25.280
<v Speaker 1>a big company with yeah, yeah, And I started my

0:24:25.359 --> 0:24:28.560
<v Speaker 1>career that way, and it wasn't until after business school

0:24:28.560 --> 0:24:31.080
<v Speaker 1>that I pivoted over into startups and I was like, oh,

0:24:31.119 --> 0:24:32.960
<v Speaker 1>this is where I meant to be. And it was

0:24:33.000 --> 0:24:36.439
<v Speaker 1>only then that I started to think, I don't just

0:24:36.520 --> 0:24:38.480
<v Speaker 1>want to work for somebody else, like I want to

0:24:38.480 --> 0:24:41.000
<v Speaker 1>build something myself. And it wasn't until the idea of

0:24:41.240 --> 0:24:44.800
<v Speaker 1>chief came around that you could get to a place

0:24:44.840 --> 0:24:49.200
<v Speaker 1>where I can dedicate my life to this type of business,

0:24:49.240 --> 0:24:52.160
<v Speaker 1>this type of mission. Um. But it was very late

0:24:52.200 --> 0:24:55.320
<v Speaker 1>for me in my career or later in my career

0:24:55.359 --> 0:24:57.680
<v Speaker 1>that I really started to think about startups in general

0:24:57.840 --> 0:25:03.320
<v Speaker 1>and being the entrepreneur my self. How about you, Lincy.

0:25:03.960 --> 0:25:06.400
<v Speaker 1>You know, I don't think I grew up thinking about business.

0:25:06.680 --> 0:25:09.159
<v Speaker 1>I wanted to be an artist, so I wanted to

0:25:09.160 --> 0:25:11.760
<v Speaker 1>be a painter, that I wanted to be a writer, um,

0:25:11.800 --> 0:25:15.639
<v Speaker 1>And I think business became something that I just needed

0:25:15.640 --> 0:25:17.800
<v Speaker 1>to do to pay the bills. And it became really

0:25:17.840 --> 0:25:21.840
<v Speaker 1>clear really early to me when I started that I

0:25:21.920 --> 0:25:24.720
<v Speaker 1>was a little anti authority, that I didn't like paint

0:25:25.080 --> 0:25:29.800
<v Speaker 1>what to do and reflecting back, I also come from

0:25:30.160 --> 0:25:33.679
<v Speaker 1>a family of entrepreneurs. My grandfather owned a business, my

0:25:33.800 --> 0:25:36.040
<v Speaker 1>father owns a business, my mom's a real estate broker

0:25:36.080 --> 0:25:38.560
<v Speaker 1>that works on her own and so it makes a

0:25:38.600 --> 0:25:42.480
<v Speaker 1>lot of sense that I found my way towards entrepreneurship

0:25:42.520 --> 0:25:46.720
<v Speaker 1>as an anti authority kid of parents who wanted to

0:25:46.720 --> 0:25:49.320
<v Speaker 1>do their own thing. Cool. Well, you know, entrepreneurs are

0:25:49.400 --> 0:25:52.720
<v Speaker 1>rule breakers too in their own way. I certainly resonate

0:25:52.760 --> 0:25:55.800
<v Speaker 1>with that. You and I share a more creative background,

0:25:55.840 --> 0:26:01.720
<v Speaker 1>and I I get that completely. So, Caroline, you have

0:26:01.880 --> 0:26:05.920
<v Speaker 1>been an athlete for big parts of your life, and

0:26:06.880 --> 0:26:10.280
<v Speaker 1>I wondered if you could talk about how you think

0:26:10.400 --> 0:26:15.280
<v Speaker 1>that translates into being a CEO. If it does. Yeah, absolutely,

0:26:15.560 --> 0:26:19.400
<v Speaker 1>um So, yes, I grew up playing sports. I almost

0:26:19.400 --> 0:26:24.760
<v Speaker 1>every weekend was traveling, and I a basketball team my

0:26:25.000 --> 0:26:28.719
<v Speaker 1>road in college. Um So, you know, the idea of

0:26:29.640 --> 0:26:33.880
<v Speaker 1>team and that collaboration was just such an important part

0:26:33.920 --> 0:26:36.399
<v Speaker 1>of what I think I brought into you know, any

0:26:36.440 --> 0:26:38.560
<v Speaker 1>type of business, any type of company, and it's something

0:26:38.600 --> 0:26:41.040
<v Speaker 1>that I brought, you know, as I was starting Chief

0:26:41.080 --> 0:26:43.399
<v Speaker 1>and the type of culture that I wanted to build.

0:26:44.080 --> 0:26:47.040
<v Speaker 1>But I think the interesting thing about so much of

0:26:47.200 --> 0:26:50.920
<v Speaker 1>you know, me and my leadership and it being defined

0:26:50.960 --> 0:26:54.520
<v Speaker 1>in sports, is it actually made it somewhat hard as

0:26:54.920 --> 0:26:57.879
<v Speaker 1>Chief got bigger because you're used to like a team

0:26:57.920 --> 0:27:00.520
<v Speaker 1>that is, you know, a team of twenty, and you're like,

0:27:00.560 --> 0:27:04.119
<v Speaker 1>you're actually like in the in the trenches together, and

0:27:04.119 --> 0:27:05.920
<v Speaker 1>then you get to a bigger company You're like, Okay,

0:27:05.960 --> 0:27:08.440
<v Speaker 1>now this is a different type of leadership. This is

0:27:08.480 --> 0:27:11.200
<v Speaker 1>a different way of leading an organization from the coach

0:27:11.280 --> 0:27:14.560
<v Speaker 1>to the commissioner. Yeah, I guess something like that. I

0:27:14.560 --> 0:27:16.520
<v Speaker 1>don't really know if I like that analogy of who

0:27:16.560 --> 0:27:23.159
<v Speaker 1>I am, but but there's something really meaningful in that

0:27:23.200 --> 0:27:26.920
<v Speaker 1>transition that you have to go through that the sports

0:27:26.920 --> 0:27:31.720
<v Speaker 1>analogy only took me so far, and like the entrepreneurial journey,

0:27:32.040 --> 0:27:34.080
<v Speaker 1>and there was a definitely evolution that needed to happen

0:27:34.280 --> 0:27:37.960
<v Speaker 1>post that, right. Yeah, And I was also looking at

0:27:38.040 --> 0:27:42.280
<v Speaker 1>some amazing statistics. You're not the only one, like something

0:27:42.280 --> 0:27:51.840
<v Speaker 1>like ent of Fortune female CEOs played team sports and

0:27:51.960 --> 0:27:54.880
<v Speaker 1>a big percentage of them, somewhere in the high fifties

0:27:55.040 --> 0:27:57.639
<v Speaker 1>made it all the way to college, and the others

0:27:57.680 --> 0:28:01.119
<v Speaker 1>all wanted to be artists and writers. Right. Thanks to

0:28:01.200 --> 0:28:08.119
<v Speaker 1>the shoutout Caroline, so lindsay as co founders, I'm interested

0:28:08.160 --> 0:28:11.199
<v Speaker 1>in how the two of you decide to divide up

0:28:11.320 --> 0:28:16.200
<v Speaker 1>leadership duties in the company. Your title is Chief Brand Officers. Yeah. Yeah,

0:28:16.240 --> 0:28:19.600
<v Speaker 1>and it's it's a really clear division. I think at first,

0:28:19.680 --> 0:28:21.280
<v Speaker 1>when it was just the two of us, it was

0:28:21.320 --> 0:28:26.200
<v Speaker 1>a little sloppier because it was two people attacking a project. UM.

0:28:26.280 --> 0:28:28.840
<v Speaker 1>And as chief got bigger, as the team grew, it

0:28:28.920 --> 0:28:33.760
<v Speaker 1>became really obvious Caroline is the CEO, incredible operator, just

0:28:34.320 --> 0:28:38.640
<v Speaker 1>a brilliant business leader. UM. And I love to be

0:28:38.800 --> 0:28:43.360
<v Speaker 1>the storyteller. I love to kind of dig into the content,

0:28:43.520 --> 0:28:47.160
<v Speaker 1>the creative and it became really clear that my domain

0:28:47.600 --> 0:28:54.880
<v Speaker 1>would and should be around my superpower. So I own brand, marketing, partnerships, editorial,

0:28:55.200 --> 0:29:00.080
<v Speaker 1>all of our events, and Caroline owns well just about everything. Right. Well,

0:29:00.120 --> 0:29:02.120
<v Speaker 1>I think it's actually an important evolution that a lot

0:29:02.200 --> 0:29:05.160
<v Speaker 1>of startups have to go through, which is we were

0:29:05.640 --> 0:29:08.680
<v Speaker 1>co founders and it was you know, a we are founders,

0:29:09.000 --> 0:29:12.000
<v Speaker 1>co founder lead. But now we're a senior leadership team. UM,

0:29:12.760 --> 0:29:16.160
<v Speaker 1>and there's you know that that broader, amazing suite of

0:29:16.200 --> 0:29:18.240
<v Speaker 1>people that have come on this journey with us. Now

0:29:18.480 --> 0:29:21.280
<v Speaker 1>that the divide and conquer is not just about like

0:29:21.360 --> 0:29:23.840
<v Speaker 1>how do we both divide and conquer? But how do

0:29:23.920 --> 0:29:26.960
<v Speaker 1>we as an executive team and a leadership team really

0:29:27.040 --> 0:29:29.960
<v Speaker 1>divide and conquer. And how how big is the chief team?

0:29:30.080 --> 0:29:34.680
<v Speaker 1>Now we're over two hundred people staff. That's a lot

0:29:36.360 --> 0:29:39.720
<v Speaker 1>a lot of growth, and a lot of it virtually. Um.

0:29:40.000 --> 0:29:43.120
<v Speaker 1>So we were probably around thirty when you know, the

0:29:43.200 --> 0:29:46.160
<v Speaker 1>pandemic hit and we went into a bit of a

0:29:46.240 --> 0:29:48.520
<v Speaker 1>hiring freeze as most people did, of just trying to

0:29:48.560 --> 0:29:50.280
<v Speaker 1>figure out what the world was going to be. And

0:29:51.200 --> 0:29:54.120
<v Speaker 1>we actually saw some really great growth over that period

0:29:54.160 --> 0:29:56.560
<v Speaker 1>of time. We started to hire again, but all of

0:29:56.640 --> 0:29:59.520
<v Speaker 1>it virtually. Um. Even if we were hiring them in

0:29:59.600 --> 0:30:02.000
<v Speaker 1>New York, you were still hiring them virtually because nobody

0:30:02.120 --> 0:30:03.960
<v Speaker 1>was in person. And so it's been really important for

0:30:04.120 --> 0:30:07.120
<v Speaker 1>us to just figure out how do we not only

0:30:07.760 --> 0:30:11.040
<v Speaker 1>tackle the challenge of maintaining a culture as you get bigger,

0:30:11.320 --> 0:30:14.520
<v Speaker 1>but maintaining a culture as you get bigger while in

0:30:14.640 --> 0:30:18.640
<v Speaker 1>a brand new way of working. Yeah, well it's interesting also,

0:30:19.160 --> 0:30:22.080
<v Speaker 1>you know, as I was listening to you talk about

0:30:22.120 --> 0:30:25.000
<v Speaker 1>the shape of chiefs business, and I can't think of

0:30:25.080 --> 0:30:29.280
<v Speaker 1>a better pair to run a business life chief because

0:30:29.920 --> 0:30:32.960
<v Speaker 1>part of it is business and operations, but a huge

0:30:33.000 --> 0:30:37.200
<v Speaker 1>part of it is also just the experience and in

0:30:37.280 --> 0:30:39.479
<v Speaker 1>a lot of ways, you are also a content company,

0:30:39.600 --> 0:30:43.080
<v Speaker 1>which is really interesting. I hadn't really thought about that. Well,

0:30:43.360 --> 0:30:47.040
<v Speaker 1>you know, when Caroline and I were pitching early investors,

0:30:47.880 --> 0:30:50.480
<v Speaker 1>and you know this conversation very well because it's stuck

0:30:50.560 --> 0:30:53.160
<v Speaker 1>with us. We heard so many nose It was just

0:30:53.320 --> 0:30:55.880
<v Speaker 1>no after no after no, like great idea, I love

0:30:55.920 --> 0:30:59.040
<v Speaker 1>you too, and it's a no from us UM and

0:30:59.280 --> 0:31:01.600
<v Speaker 1>want to invest Star said, I love what you do,

0:31:02.320 --> 0:31:07.400
<v Speaker 1>but guys like I invest in great products, right, Like I,

0:31:07.560 --> 0:31:09.920
<v Speaker 1>I invest in a company that makes one thing and

0:31:10.120 --> 0:31:13.040
<v Speaker 1>sells it and they do an incredible job. You're doing

0:31:13.200 --> 0:31:16.560
<v Speaker 1>five things right. You're doing these peer groups, you're building

0:31:16.560 --> 0:31:21.040
<v Speaker 1>an entire digital social network, you're putting together events, you

0:31:21.160 --> 0:31:24.480
<v Speaker 1>have spaces like this is a company of five to

0:31:24.640 --> 0:31:28.200
<v Speaker 1>seven depending on how you slice it services, and so

0:31:28.960 --> 0:31:31.400
<v Speaker 1>it's it's a complicated business, but when you're offering a

0:31:31.520 --> 0:31:34.640
<v Speaker 1>membership to these incredible women, we did want to make

0:31:34.640 --> 0:31:39.160
<v Speaker 1>sure we gave her a really incredible, impactful experience that

0:31:39.400 --> 0:31:43.240
<v Speaker 1>covered everything that she was piecemealing together. So we wanted

0:31:43.280 --> 0:31:45.840
<v Speaker 1>to take the place of the coach of the conference,

0:31:46.280 --> 0:31:48.800
<v Speaker 1>um of the content and really make sure that she

0:31:48.920 --> 0:31:53.640
<v Speaker 1>had an a list holistic way to become supported and

0:31:53.720 --> 0:31:58.120
<v Speaker 1>become a better leader. Staying with this theme of the

0:31:58.240 --> 0:32:01.520
<v Speaker 1>two of you for just a minute, I've gleaned from

0:32:01.600 --> 0:32:03.880
<v Speaker 1>listening to your podcast and also just hanging out with

0:32:04.000 --> 0:32:06.640
<v Speaker 1>you for the past you know, seventy two hours, which

0:32:06.680 --> 0:32:08.800
<v Speaker 1>has been super fun, that the two of you have

0:32:09.000 --> 0:32:16.160
<v Speaker 1>very different personalities. We do this. I want to grow

0:32:16.200 --> 0:32:17.800
<v Speaker 1>it back to you, be like, how would you describe

0:32:17.840 --> 0:32:22.800
<v Speaker 1>those two different personalities. I'm not even gonna touch that. Um,

0:32:23.080 --> 0:32:27.240
<v Speaker 1>Dr Jekyl and Lady Hyde. You're very different, but it

0:32:27.440 --> 0:32:32.280
<v Speaker 1>obviously works incredibly well. So is Do you have any

0:32:33.080 --> 0:32:39.560
<v Speaker 1>relationship advice for other co founders, you know, because partnerships

0:32:39.760 --> 0:32:43.520
<v Speaker 1>are hard. I have a co founder. Occasionally we fight

0:32:43.640 --> 0:32:45.960
<v Speaker 1>like a cat and a dog. Like starting a business

0:32:46.000 --> 0:32:48.800
<v Speaker 1>is stressful and difficult, and the two of you have

0:32:49.320 --> 0:32:53.520
<v Speaker 1>you're very different, but your chemistry is is amazing. Yeah. Well,

0:32:53.560 --> 0:32:56.520
<v Speaker 1>I mean, I think the thing that we realize very

0:32:56.600 --> 0:32:59.920
<v Speaker 1>quickly and why we therefore wanted to do this together

0:33:00.000 --> 0:33:03.320
<v Speaker 1>other is that we are very different. Our skills are

0:33:03.400 --> 0:33:07.400
<v Speaker 1>very different, our personalities are very different, but our values

0:33:08.040 --> 0:33:10.880
<v Speaker 1>are not different. Um. And we talked a lot about

0:33:10.880 --> 0:33:13.880
<v Speaker 1>what we wanted chief to be from a you know

0:33:14.120 --> 0:33:16.800
<v Speaker 1>vision of the business, but also a vision of the culture,

0:33:16.880 --> 0:33:19.520
<v Speaker 1>and we just it was really important for us that

0:33:19.640 --> 0:33:23.360
<v Speaker 1>we were very aligned on that um upfront, because that

0:33:24.480 --> 0:33:27.520
<v Speaker 1>that's really hard to have a disagreement about. It's pretty

0:33:27.560 --> 0:33:29.920
<v Speaker 1>easy to have a disagreement about, like I think we

0:33:29.960 --> 0:33:33.400
<v Speaker 1>should do this different design or that different design, and

0:33:33.560 --> 0:33:38.600
<v Speaker 1>like those are just so they're they're surface surface, surface

0:33:38.680 --> 0:33:42.320
<v Speaker 1>level decision making. Sometimes we may disagree on but the

0:33:42.600 --> 0:33:45.960
<v Speaker 1>values that Caroline and I share are so similar, and

0:33:46.080 --> 0:33:48.520
<v Speaker 1>so when people don't know us well, we've gotten the

0:33:48.680 --> 0:33:51.760
<v Speaker 1>like on the on the scale between Lindsay and Carol

0:33:51.840 --> 0:33:54.560
<v Speaker 1>and I'm right between you two, and we laugh about

0:33:54.640 --> 0:33:57.760
<v Speaker 1>that because we're we feel like we're actually very close

0:33:57.840 --> 0:34:00.440
<v Speaker 1>together on that scale. We're not really sure what that

0:34:00.520 --> 0:34:04.000
<v Speaker 1>scale is because we often, and this is so reassuring,

0:34:04.400 --> 0:34:07.280
<v Speaker 1>we often come to the same conclusion and we get

0:34:07.320 --> 0:34:09.960
<v Speaker 1>there in such a different way, and when you hear

0:34:10.040 --> 0:34:13.520
<v Speaker 1>somebody else it's almost like we're doing the math problem differently. Yeah,

0:34:13.719 --> 0:34:18.399
<v Speaker 1>Caroline actually doesn't show my work show write a deck,

0:34:18.560 --> 0:34:22.000
<v Speaker 1>and I'm like, my gut says this um, And we

0:34:22.200 --> 0:34:25.400
<v Speaker 1>get there almost always to the same place, and it

0:34:25.560 --> 0:34:30.120
<v Speaker 1>is that much more um compelling to say, I feel

0:34:30.200 --> 0:34:33.120
<v Speaker 1>so good about this answer because I not only trust you,

0:34:33.640 --> 0:34:35.799
<v Speaker 1>but I trust that you went there a different way

0:34:35.840 --> 0:34:38.440
<v Speaker 1>than I did. Yeah, And maybe I'm just thinking, like

0:34:38.600 --> 0:34:41.840
<v Speaker 1>maybe that's an advantage of being a purpose led business

0:34:42.000 --> 0:34:45.480
<v Speaker 1>in a way, right is, If you're just making a

0:34:45.640 --> 0:34:50.280
<v Speaker 1>widget or a product and you don't have some larger

0:34:51.080 --> 0:34:54.840
<v Speaker 1>purpose that you're pursuing, like, it would be easier for

0:34:55.000 --> 0:34:58.200
<v Speaker 1>founders to get off track and disagree and fall apart,

0:34:58.360 --> 0:35:02.400
<v Speaker 1>whereas the fact that you've signed up to like change

0:35:02.440 --> 0:35:07.200
<v Speaker 1>the world right like that keeps you aligned in a way.

0:35:07.640 --> 0:35:09.800
<v Speaker 1>I think it's actually harder for our team than it

0:35:09.920 --> 0:35:14.000
<v Speaker 1>is for us because I care about certain things deeply impassionately,

0:35:14.239 --> 0:35:16.600
<v Speaker 1>and she cares about things deeply and passionately that I

0:35:16.719 --> 0:35:19.880
<v Speaker 1>might not as much because we both think about things differently,

0:35:20.680 --> 0:35:23.239
<v Speaker 1>and they have to actually like bridge that gap of

0:35:23.360 --> 0:35:26.759
<v Speaker 1>like two people who like deeply care and will come

0:35:26.840 --> 0:35:29.239
<v Speaker 1>at something from a very different place, but they have

0:35:29.400 --> 0:35:31.880
<v Speaker 1>to kind of satisfy both. That would be a that

0:35:32.120 --> 0:35:34.839
<v Speaker 1>was a hard thing early days for some of our

0:35:34.920 --> 0:35:38.240
<v Speaker 1>team to to overcome. Now I think that's um less

0:35:38.320 --> 0:35:41.120
<v Speaker 1>of a I need to manage to co founders and again,

0:35:41.160 --> 0:35:44.359
<v Speaker 1>it's that broader senior leadership team. But I actually think

0:35:44.440 --> 0:35:46.440
<v Speaker 1>it's something that for us was really important that we

0:35:46.520 --> 0:35:51.320
<v Speaker 1>recognize could create a struggle for the team of of

0:35:51.520 --> 0:35:55.840
<v Speaker 1>navigating two very different ways of needing to present an idea,

0:35:56.120 --> 0:35:58.640
<v Speaker 1>like I need it. I need to get to a

0:35:58.760 --> 0:36:01.560
<v Speaker 1>place from a very different perspectives. She needs a deck.

0:36:02.680 --> 0:36:06.560
<v Speaker 1>She needs a deck. Everybody she needs a deck. She

0:36:06.640 --> 0:36:12.040
<v Speaker 1>needs the charts. I need an analogy, right, I need

0:36:12.120 --> 0:36:15.359
<v Speaker 1>to get excited. But to be fair, like I love

0:36:15.520 --> 0:36:19.080
<v Speaker 1>data and you love a story. So again, I think sometimes, um,

0:36:19.600 --> 0:36:23.680
<v Speaker 1>people fall into thinking we are more stereotypically different and

0:36:23.960 --> 0:36:28.680
<v Speaker 1>caricatures of ourselves than we are. That's great, Okay, I

0:36:28.760 --> 0:36:33.400
<v Speaker 1>don't really even know how to ask this question, so

0:36:33.560 --> 0:36:41.200
<v Speaker 1>we'll see. That's it. Nailed it. So we started to

0:36:41.600 --> 0:36:45.320
<v Speaker 1>talk a little bit about this on stage, but I

0:36:45.400 --> 0:36:50.359
<v Speaker 1>wanted to dig more into my metaphor is the obstacle

0:36:50.520 --> 0:36:53.920
<v Speaker 1>course that women need to run through in order to

0:36:54.120 --> 0:36:59.279
<v Speaker 1>make it into leadership positions in business. I just love

0:36:59.360 --> 0:37:03.520
<v Speaker 1>to hear your observations about those obstacles and how Chief

0:37:03.680 --> 0:37:08.000
<v Speaker 1>is trying to help women take those on. Um. Yeah,

0:37:08.000 --> 0:37:11.080
<v Speaker 1>I mean I think that there's so many different aspects

0:37:11.280 --> 0:37:16.400
<v Speaker 1>of the challenge. There's the external factors of as you're

0:37:16.440 --> 0:37:20.000
<v Speaker 1>getting more senior, you're likely starting a family, you're likely

0:37:20.239 --> 0:37:22.960
<v Speaker 1>starting to take on the responsibilities of child's care, and

0:37:23.120 --> 0:37:25.600
<v Speaker 1>we know that that burden so much more goes to

0:37:25.680 --> 0:37:32.200
<v Speaker 1>women inside the office. There's um both the unconscious bias

0:37:32.320 --> 0:37:34.840
<v Speaker 1>that you're battling, but it's also your your own. I

0:37:34.880 --> 0:37:38.960
<v Speaker 1>think there's so many studies that talk about how women

0:37:39.640 --> 0:37:43.160
<v Speaker 1>need to have a hundred percent of the qualifications of

0:37:43.239 --> 0:37:46.200
<v Speaker 1>a job before they apply for it, where men are like, good,

0:37:46.239 --> 0:37:50.040
<v Speaker 1>fifty to sixty king that one a shot, he's got potential.

0:37:50.320 --> 0:37:53.439
<v Speaker 1>I had a job once I know how to do this. Yeah,

0:37:53.600 --> 0:37:55.879
<v Speaker 1>So it's not just you know, the factors that other

0:37:55.960 --> 0:37:58.120
<v Speaker 1>people are putting upon them, but it's also how they

0:37:58.160 --> 0:38:01.759
<v Speaker 1>are conditioned and other things things. And I think one

0:38:01.800 --> 0:38:04.880
<v Speaker 1>of the most important parts of CHIEF is that you

0:38:05.000 --> 0:38:08.640
<v Speaker 1>have two things that come out of an amazing network

0:38:08.880 --> 0:38:12.440
<v Speaker 1>of other women. One is it normalizes things for you

0:38:12.760 --> 0:38:15.879
<v Speaker 1>of just like I don't have to have all the answers, um,

0:38:16.360 --> 0:38:18.960
<v Speaker 1>I don't have to have the perfect work life balance

0:38:19.080 --> 0:38:23.000
<v Speaker 1>that so many people talk about and nobody has. And

0:38:24.000 --> 0:38:27.960
<v Speaker 1>it also really helps to motivate people to take risks.

0:38:28.320 --> 0:38:30.319
<v Speaker 1>I think that's one of the most powerful and fun

0:38:30.440 --> 0:38:33.719
<v Speaker 1>parts of cores. You walk in and you talk about,

0:38:33.800 --> 0:38:35.800
<v Speaker 1>like what is it that you really want to do

0:38:36.080 --> 0:38:39.200
<v Speaker 1>and be, and you hold each other accountable to that,

0:38:39.520 --> 0:38:43.000
<v Speaker 1>and so now you do maybe apply for that thing

0:38:43.239 --> 0:38:46.680
<v Speaker 1>or go for that stretch assignment that maybe you're at

0:38:46.880 --> 0:38:50.239
<v Speaker 1>fifty percent of instead of a percent of. And so

0:38:50.360 --> 0:38:53.479
<v Speaker 1>I think it's all of those small things that having

0:38:53.520 --> 0:38:58.000
<v Speaker 1>a network like CHIEF can really bring about. Yeah, yeah,

0:38:58.040 --> 0:39:00.160
<v Speaker 1>I mean the expression it gets lonely at the top up,

0:39:00.280 --> 0:39:02.839
<v Speaker 1>it gets lonelier a lot faster when you're a woman,

0:39:03.400 --> 0:39:07.040
<v Speaker 1>and a woman, to Caroline's point, is battling not just

0:39:07.320 --> 0:39:11.080
<v Speaker 1>everything happening in her life at that time, but just

0:39:11.760 --> 0:39:14.400
<v Speaker 1>the unconscious bias that comes with being a woman. I mean,

0:39:14.480 --> 0:39:17.920
<v Speaker 1>We're at a conference and I'm worried about what I'm

0:39:17.920 --> 0:39:20.280
<v Speaker 1>wearing on stage. I don't give a ship about my clothes.

0:39:20.280 --> 0:39:23.239
<v Speaker 1>I don't care about shoes, and yet here I am

0:39:23.480 --> 0:39:26.160
<v Speaker 1>feeling like I need my hair and makeup done. I'm

0:39:26.200 --> 0:39:28.799
<v Speaker 1>going to get judged on my shoes, which by who,

0:39:29.120 --> 0:39:31.800
<v Speaker 1>I don't know. I think women are constantly battling with

0:39:32.080 --> 0:39:36.279
<v Speaker 1>stereotypes about their age, the motherhood penalty. So there's so

0:39:36.520 --> 0:39:39.000
<v Speaker 1>much that they are up against, and when they finally

0:39:39.080 --> 0:39:41.920
<v Speaker 1>get there, we ask them to speak on a panel,

0:39:42.239 --> 0:39:45.440
<v Speaker 1>we ask them to mentor we hold them up to

0:39:45.600 --> 0:39:49.560
<v Speaker 1>such a high standard on top of them just doing

0:39:49.719 --> 0:39:53.799
<v Speaker 1>their job that they are now teetering at this very

0:39:54.360 --> 0:39:58.319
<v Speaker 1>tall precipice. And we wonder why women get burned out.

0:39:58.480 --> 0:40:01.400
<v Speaker 1>We wonder why they're leaving the workforce. I think we

0:40:01.520 --> 0:40:04.720
<v Speaker 1>all know, and yet we're not doing enough to support

0:40:04.800 --> 0:40:13.120
<v Speaker 1>women and to really give them strength when they get there. Yeah, agreed. Um. Yeah.

0:40:13.320 --> 0:40:17.120
<v Speaker 1>So another area that's related to this that I wanted

0:40:17.160 --> 0:40:20.600
<v Speaker 1>to sort of dig into a bit is an area

0:40:20.680 --> 0:40:26.319
<v Speaker 1>that you cover in several different dimensions in your podcast. Um,

0:40:27.840 --> 0:40:33.279
<v Speaker 1>and it's in the past, and I think still right.

0:40:33.600 --> 0:40:36.360
<v Speaker 1>There are a different set of rules for women in

0:40:36.480 --> 0:40:40.359
<v Speaker 1>business than for men. There are different ways that women

0:40:40.400 --> 0:40:42.960
<v Speaker 1>are judged. To the point that you just made lindsay

0:40:43.000 --> 0:40:47.320
<v Speaker 1>in the workplace, can you talk about some of those rules,

0:40:47.640 --> 0:40:50.120
<v Speaker 1>how they're different for men and women. In the podcast,

0:40:50.160 --> 0:40:52.680
<v Speaker 1>for instance, you talk about some of the issues around

0:40:52.719 --> 0:40:55.680
<v Speaker 1>bringing your whole self to work, some of the issues

0:40:55.760 --> 0:40:59.520
<v Speaker 1>around like humor in the workplace and the different different

0:40:59.600 --> 0:41:03.520
<v Speaker 1>sets as a as a self proclaimed funny person. You know,

0:41:03.640 --> 0:41:06.880
<v Speaker 1>men are Men are rewarded for their jokes. Women are

0:41:06.960 --> 0:41:11.879
<v Speaker 1>taken less seriously. Um Women in the workplace are often

0:41:11.960 --> 0:41:15.759
<v Speaker 1>expected to pick up the birthday cards, bringing the cupcakes,

0:41:16.280 --> 0:41:20.600
<v Speaker 1>take care of a lot of the the thankless work

0:41:21.080 --> 0:41:23.840
<v Speaker 1>that is so important in the office around culture building.

0:41:24.000 --> 0:41:26.839
<v Speaker 1>What does that mean, We'll let the ladies handle it, right,

0:41:27.360 --> 0:41:31.800
<v Speaker 1>So we know that women are constantly being judged around

0:41:31.960 --> 0:41:35.560
<v Speaker 1>being apathetic, showing up being nice, right, Like, we just

0:41:35.680 --> 0:41:39.839
<v Speaker 1>interviewed somebody who was like, fuck, the word nice. Nice

0:41:39.920 --> 0:41:43.719
<v Speaker 1>gives us nothing. Nice can actually be toxic. And yet

0:41:43.800 --> 0:41:47.440
<v Speaker 1>as women, we feel the obligation to be liked because

0:41:47.480 --> 0:41:52.600
<v Speaker 1>if a woman isn't liked, she's known as exactly right,

0:41:52.840 --> 0:41:55.919
<v Speaker 1>so it is I've seen that happen a million times.

0:41:55.960 --> 0:42:00.640
<v Speaker 1>But if you're too nice, yeah, then you push over

0:42:01.200 --> 0:42:04.919
<v Speaker 1>your doormat exactly So we put women on this tight

0:42:05.040 --> 0:42:07.880
<v Speaker 1>rope of be funny but not too funny, be empathetic,

0:42:08.120 --> 0:42:12.399
<v Speaker 1>not too empathetic. And then we also don't talk enough

0:42:12.440 --> 0:42:15.839
<v Speaker 1>about the intersection of women who are you know, from

0:42:16.160 --> 0:42:19.800
<v Speaker 1>underrepresented minorities in the workplace and everything they have to

0:42:19.880 --> 0:42:22.400
<v Speaker 1>juggle on top of that to be this model worker.

0:42:23.040 --> 0:42:27.000
<v Speaker 1>So again, like it's it's such a narrow tight rope

0:42:27.239 --> 0:42:29.960
<v Speaker 1>that we've put women on um and it's why we

0:42:30.040 --> 0:42:32.080
<v Speaker 1>built Chief to make sure that there is a supportive

0:42:32.120 --> 0:42:35.839
<v Speaker 1>community where we can normalize these problems and make sure

0:42:35.920 --> 0:42:38.719
<v Speaker 1>that we talk about it and we try to fix

0:42:38.760 --> 0:42:42.359
<v Speaker 1>the systemic issues that are facing women and executive women

0:42:42.400 --> 0:42:45.600
<v Speaker 1>in the workplace. Step one, be aware that there's a problem.

0:42:46.440 --> 0:42:50.879
<v Speaker 1>Step two applied to Chief. My co founder Rosary says

0:42:51.000 --> 0:42:53.640
<v Speaker 1>all the time, like, it's not important to be liked

0:42:54.239 --> 0:42:57.800
<v Speaker 1>for for women, it's important to be respected. But I

0:42:57.880 --> 0:43:00.640
<v Speaker 1>don't know if I fully agree with that. It's really

0:43:00.760 --> 0:43:06.440
<v Speaker 1>hard as a woman to be respected without being somewhat liked, right,

0:43:06.520 --> 0:43:09.040
<v Speaker 1>Like it's it sounds good in theory, but if you're

0:43:09.120 --> 0:43:13.000
<v Speaker 1>not liked, you're kind of implying your disliked. And to

0:43:13.200 --> 0:43:15.800
<v Speaker 1>be disliked as a woman is really difficult. And I

0:43:15.920 --> 0:43:19.359
<v Speaker 1>can name some women who are disliked and have been

0:43:19.440 --> 0:43:23.440
<v Speaker 1>taken down because of it. So your reputation becomes everything,

0:43:23.600 --> 0:43:25.920
<v Speaker 1>and so it's easier to say, it's harder to do.

0:43:27.360 --> 0:43:33.360
<v Speaker 1>So let's pivot and just talk about purpose and purpose

0:43:33.360 --> 0:43:37.880
<v Speaker 1>sied businesses. So a lot of the purpose led leaders

0:43:37.920 --> 0:43:42.440
<v Speaker 1>that I've talked to measure impact, you know, beyond kind

0:43:42.480 --> 0:43:48.160
<v Speaker 1>of the traditional R o I financial measures. What do

0:43:48.280 --> 0:43:51.680
<v Speaker 1>you measure at chief? Like how do you decide whether

0:43:51.840 --> 0:43:55.880
<v Speaker 1>you're succeeding or not? I mean, I I assume you

0:43:56.400 --> 0:44:00.640
<v Speaker 1>measure financial metrics as well, but are there things beyond that? Yeah?

0:44:00.760 --> 0:44:02.839
<v Speaker 1>I mean our mission is to drive more women into

0:44:02.880 --> 0:44:05.520
<v Speaker 1>positions of leadership and keep them there, which I think

0:44:05.680 --> 0:44:09.520
<v Speaker 1>creates a very clear definition of what does success look like.

0:44:09.960 --> 0:44:14.320
<v Speaker 1>And that is what is the representation of women people

0:44:14.400 --> 0:44:19.320
<v Speaker 1>of color in leadership? And unfortunately, we are right on

0:44:19.400 --> 0:44:24.600
<v Speaker 1>the heels of a pandemic where it is disproportionately affected

0:44:24.640 --> 0:44:27.120
<v Speaker 1>women dropping out of the workplace. And so for us

0:44:27.200 --> 0:44:30.640
<v Speaker 1>that means that our role and our job just got bigger,

0:44:31.120 --> 0:44:33.799
<v Speaker 1>because even before the pandemic, it was going to take

0:44:33.840 --> 0:44:37.920
<v Speaker 1>two hundred years before women reached the same level of

0:44:38.040 --> 0:44:43.000
<v Speaker 1>representation in senior leadership UM. And so for us, that

0:44:43.200 --> 0:44:46.359
<v Speaker 1>is like the macro like what do we measure? How

0:44:46.400 --> 0:44:49.400
<v Speaker 1>do we how do we continue to strive to do

0:44:49.600 --> 0:44:52.200
<v Speaker 1>something that will create a ripple effect that will help

0:44:52.280 --> 0:44:54.640
<v Speaker 1>to change some of that there's a lot of things

0:44:54.680 --> 0:44:57.040
<v Speaker 1>that we measure internally with like the members that we

0:44:57.160 --> 0:44:59.719
<v Speaker 1>do have of you know, what new opportunities have they

0:44:59.760 --> 0:45:03.360
<v Speaker 1>got in UM, and also things that are just a

0:45:03.440 --> 0:45:07.000
<v Speaker 1>little bit softer in measurement of just you know, how

0:45:07.120 --> 0:45:09.680
<v Speaker 1>confident are they feeling in the leadership positions that they're

0:45:09.719 --> 0:45:13.400
<v Speaker 1>in and how supportive has your network expanded? Are you

0:45:13.520 --> 0:45:19.480
<v Speaker 1>making more money? Right? Yeah? Is there more opportunity? Right?

0:45:19.600 --> 0:45:23.400
<v Speaker 1>Like there's there's the softer questions that I think are

0:45:23.480 --> 0:45:27.160
<v Speaker 1>really leading into into austin knowing we're driving impact and

0:45:27.280 --> 0:45:30.080
<v Speaker 1>I think that the more difficult question for us is

0:45:30.239 --> 0:45:33.440
<v Speaker 1>the macro change we're seeing when we're up against the pandemic,

0:45:33.480 --> 0:45:37.759
<v Speaker 1>when we're up against a recession. So you know, two

0:45:37.800 --> 0:45:41.680
<v Speaker 1>steps forward, one step back. Yes. So a lot of

0:45:41.719 --> 0:45:45.239
<v Speaker 1>the companies that we have featured on on this podcast

0:45:45.320 --> 0:45:49.520
<v Speaker 1>are also certified B corps. You're not a certified B

0:45:50.200 --> 0:45:53.160
<v Speaker 1>are you? We're not? Have you ever thought about UM?

0:45:53.239 --> 0:45:56.360
<v Speaker 1>I did very early days of of founding Chief, And

0:45:56.440 --> 0:45:58.280
<v Speaker 1>I mean, I think the things that are really exciting

0:45:58.280 --> 0:46:01.000
<v Speaker 1>about being a certified B Corps is that UM in

0:46:01.160 --> 0:46:02.880
<v Speaker 1>order to become that, you have to be measuring some

0:46:03.000 --> 0:46:05.880
<v Speaker 1>of those other things, and you know you're you're broader

0:46:06.840 --> 0:46:09.600
<v Speaker 1>um impact. And I remember looking at it and being

0:46:09.680 --> 0:46:12.960
<v Speaker 1>like that, And I will say candidly like that almost

0:46:13.000 --> 0:46:14.880
<v Speaker 1>feels like table stakes for us, Like that is what

0:46:15.000 --> 0:46:17.840
<v Speaker 1>we are. So it might be something that we decided

0:46:17.880 --> 0:46:21.080
<v Speaker 1>to do down the line, but um, I think for us,

0:46:21.200 --> 0:46:23.759
<v Speaker 1>we wanted to just make sure that we were most

0:46:23.840 --> 0:46:26.880
<v Speaker 1>focused on the mission and the impact that we were

0:46:26.920 --> 0:46:30.040
<v Speaker 1>trying to drive as our central mission. Right, Yeah, we've

0:46:30.200 --> 0:46:32.840
<v Speaker 1>we've thought about it also, and we are not a

0:46:32.960 --> 0:46:36.080
<v Speaker 1>certified b although I think we are going to head

0:46:36.160 --> 0:46:39.279
<v Speaker 1>down that road. So let's see, we'll let you know

0:46:39.400 --> 0:46:43.200
<v Speaker 1>what it's like. So we've talked about this before. Also,

0:46:43.320 --> 0:46:45.480
<v Speaker 1>I really believe that being a purpose led business is

0:46:45.520 --> 0:46:50.320
<v Speaker 1>a journey and no no company is perfect, nor should

0:46:50.360 --> 0:46:53.800
<v Speaker 1>we expect them to be. But taking on a social

0:46:53.920 --> 0:46:57.560
<v Speaker 1>justice issue as you have with Chief in some ways

0:46:58.400 --> 0:47:02.400
<v Speaker 1>can make you a target. Do you ever feel additional

0:47:02.480 --> 0:47:05.879
<v Speaker 1>pressure because your purpose lad and because you have such

0:47:05.920 --> 0:47:13.160
<v Speaker 1>an inspiring but weighty mission, I would say yes. I

0:47:13.239 --> 0:47:18.040
<v Speaker 1>think the hard part is when you have something like

0:47:18.520 --> 0:47:24.240
<v Speaker 1>really focus on women in business, there are many different

0:47:25.320 --> 0:47:30.080
<v Speaker 1>social issues that all factor into that, and so I

0:47:30.120 --> 0:47:33.280
<v Speaker 1>think it's actually really most important and like most pressure

0:47:33.320 --> 0:47:35.880
<v Speaker 1>filled of where do you draw the line of what

0:47:36.040 --> 0:47:38.600
<v Speaker 1>you feel like you should be weighing into versus not

0:47:39.600 --> 0:47:42.719
<v Speaker 1>um And I think that's honestly where I feel the

0:47:42.800 --> 0:47:47.480
<v Speaker 1>most pressure of wanting to you know, in our our

0:47:47.600 --> 0:47:52.520
<v Speaker 1>members are eager for us to to play some of

0:47:52.560 --> 0:47:55.600
<v Speaker 1>those roles, but we're also running a business and we

0:47:55.719 --> 0:47:57.520
<v Speaker 1>have to make sure that we are focused on the

0:47:57.640 --> 0:48:00.399
<v Speaker 1>mission that that we have built chief for and can't

0:48:00.400 --> 0:48:02.719
<v Speaker 1>weigh into everything and do all of that at once.

0:48:02.760 --> 0:48:04.160
<v Speaker 1>And so I think that to me is one of

0:48:04.239 --> 0:48:07.640
<v Speaker 1>the biggest pressures. Less so about like what do you

0:48:07.719 --> 0:48:10.560
<v Speaker 1>specifically say about this one thing, but it's more of

0:48:11.360 --> 0:48:13.960
<v Speaker 1>how do you how do you make that determination of

0:48:14.040 --> 0:48:16.680
<v Speaker 1>what you want to stand for? I think also the

0:48:17.680 --> 0:48:21.080
<v Speaker 1>pressure to weigh in on everything. It's not only difficult

0:48:21.080 --> 0:48:24.040
<v Speaker 1>to running a business, but it's difficult to focus. And

0:48:24.160 --> 0:48:28.480
<v Speaker 1>so we saw an outpouring of support around the rumor

0:48:28.560 --> 0:48:31.560
<v Speaker 1>that Roe v. Wade will be overturned. Right, it was

0:48:31.680 --> 0:48:34.759
<v Speaker 1>in the news. Every organization is making a statement, Um,

0:48:34.960 --> 0:48:40.399
<v Speaker 1>we signed the don't ban Equality coalition, and yet two

0:48:40.520 --> 0:48:43.000
<v Speaker 1>weeks later there's a shooting, Right, and you don't hear

0:48:43.040 --> 0:48:46.919
<v Speaker 1>anything about Roe v. Wade, right, and so like, it's

0:48:46.960 --> 0:48:50.520
<v Speaker 1>really difficult to stay on top of what you believe

0:48:50.600 --> 0:48:54.600
<v Speaker 1>in and the causes that you absolutely want to support

0:48:54.840 --> 0:48:58.160
<v Speaker 1>when the news cycle is changing, public opinion is onto

0:48:58.280 --> 0:49:00.560
<v Speaker 1>something else. And so it's really morton for us to

0:49:00.600 --> 0:49:03.480
<v Speaker 1>make sure we're clear about what we stand for, that

0:49:03.640 --> 0:49:05.960
<v Speaker 1>we commit to what we stand for, because if not,

0:49:06.120 --> 0:49:09.800
<v Speaker 1>it starts to become performative, right, Like, it's not actually

0:49:09.920 --> 0:49:13.800
<v Speaker 1>healthy for a company to be taking a stand writing

0:49:13.840 --> 0:49:17.960
<v Speaker 1>a statement every three days about the new topic. We

0:49:18.120 --> 0:49:20.520
<v Speaker 1>really want to make sure we're doubling down on what

0:49:20.680 --> 0:49:24.320
<v Speaker 1>it is we stand for, what we ourselves can commit to,

0:49:25.080 --> 0:49:28.000
<v Speaker 1>and going all the way, so that we're not just

0:49:28.280 --> 0:49:31.799
<v Speaker 1>writing a statement, posting it on LinkedIn and moving on, right,

0:49:31.920 --> 0:49:34.080
<v Speaker 1>And we want to make sure our members and our

0:49:34.239 --> 0:49:37.880
<v Speaker 1>broader Chief community understand what we stand for and know

0:49:38.080 --> 0:49:41.279
<v Speaker 1>that when we take that stand, we are doing it

0:49:41.840 --> 0:49:43.400
<v Speaker 1>and we are doing it all the way and it

0:49:43.600 --> 0:49:45.160
<v Speaker 1>is part of who we are and it is baked

0:49:45.200 --> 0:49:48.520
<v Speaker 1>into the DNA of Chief. Yeah. Yeah, just to build

0:49:48.560 --> 0:49:51.239
<v Speaker 1>on that on this podcast, Obviously, one of our big

0:49:51.360 --> 0:49:55.400
<v Speaker 1>themes is this issue of we call it purpose watching.

0:49:55.440 --> 0:49:59.000
<v Speaker 1>In other words, saying that your purpose letter consciously capitalist

0:49:59.160 --> 0:50:02.640
<v Speaker 1>enterprise but not really meaning it. And lindsay, I've heard

0:50:02.680 --> 0:50:05.400
<v Speaker 1>you say that you think that a lot of brands

0:50:05.520 --> 0:50:08.440
<v Speaker 1>just need to knock off in quotes, knock off their

0:50:08.480 --> 0:50:12.400
<v Speaker 1>performative bullshit, which I loved. So it sounds like you

0:50:12.680 --> 0:50:16.200
<v Speaker 1>agree right that it's it's a problem in the world.

0:50:16.600 --> 0:50:19.959
<v Speaker 1>I think a lot of companies are torn. I think

0:50:20.280 --> 0:50:23.279
<v Speaker 1>that they want to say something, they don't want to

0:50:23.360 --> 0:50:25.400
<v Speaker 1>go all the way, and they end up kind of

0:50:25.520 --> 0:50:28.640
<v Speaker 1>like mincing their words and staying in the middle. If

0:50:28.719 --> 0:50:31.719
<v Speaker 1>you want to say something, say it and do it right.

0:50:32.200 --> 0:50:36.160
<v Speaker 1>Like at this point, I think consumers are really smart

0:50:36.800 --> 0:50:39.960
<v Speaker 1>and for the most part, especially younger consumers, really want

0:50:40.000 --> 0:50:44.239
<v Speaker 1>to align themselves with brands and companies that follow the

0:50:44.280 --> 0:50:47.440
<v Speaker 1>same set of values. And so if you're going to

0:50:47.560 --> 0:50:51.640
<v Speaker 1>do it, do it right and do better. Because there's

0:50:51.680 --> 0:50:54.200
<v Speaker 1>so many companies out there now that I think I

0:50:54.239 --> 0:50:56.800
<v Speaker 1>want to put out the statement, want to get the

0:50:56.960 --> 0:51:01.520
<v Speaker 1>like box checked. Particularly d e I Right, we're gonna

0:51:01.600 --> 0:51:04.120
<v Speaker 1>hire a d e I person. We're gonna we're gonna

0:51:04.320 --> 0:51:07.160
<v Speaker 1>make a claim that we're going to do something. And again,

0:51:07.200 --> 0:51:09.080
<v Speaker 1>you don't have to boil the ocean. You don't have to,

0:51:09.600 --> 0:51:12.560
<v Speaker 1>you know, make a statement about everything, but at least,

0:51:12.640 --> 0:51:15.279
<v Speaker 1>if you're going to do it, pick a topic, pick

0:51:15.320 --> 0:51:20.239
<v Speaker 1>an issue, commit to it and do better. Yeah, yeah,

0:51:20.680 --> 0:51:24.160
<v Speaker 1>I love that, And um, the statistics are incredible. It's

0:51:24.200 --> 0:51:28.520
<v Speaker 1>like n of young people expect companies to take a

0:51:28.600 --> 0:51:32.960
<v Speaker 1>position now and they expect c e O s to

0:51:33.280 --> 0:51:37.239
<v Speaker 1>be out talking about the position that the company has. Yeah,

0:51:37.280 --> 0:51:39.880
<v Speaker 1>and you know a lot of companies say we're not political.

0:51:40.520 --> 0:51:44.560
<v Speaker 1>Well guess what. If you're giving your employees healthcare, if

0:51:44.600 --> 0:51:48.839
<v Speaker 1>you're making decisions about their time off when they become

0:51:48.920 --> 0:51:52.320
<v Speaker 1>new parents, you're making political decisions, whether you want to

0:51:52.480 --> 0:51:57.000
<v Speaker 1>or not. Right, that's a fantastic point. We've forced companies

0:51:57.080 --> 0:52:01.080
<v Speaker 1>to be political, and so you have to be educated

0:52:01.480 --> 0:52:03.680
<v Speaker 1>on some of these broader issues and some of these

0:52:03.719 --> 0:52:06.120
<v Speaker 1>social issues. You have to be to lead a company

0:52:06.160 --> 0:52:09.759
<v Speaker 1>because you're making those decisions. You're deciding, you know, where

0:52:09.880 --> 0:52:13.040
<v Speaker 1>your company is incorporated and how you're paying taxes. So

0:52:13.160 --> 0:52:18.000
<v Speaker 1>you're political no matter what. Totally. So you know, this

0:52:18.239 --> 0:52:23.000
<v Speaker 1>idea of of being purpose led has been talked a

0:52:23.080 --> 0:52:28.399
<v Speaker 1>lot in the investing community as well. Sometimes it's called

0:52:28.480 --> 0:52:33.279
<v Speaker 1>E S G investing. Sometimes it's called impact investing. Does

0:52:33.400 --> 0:52:36.680
<v Speaker 1>that ever come up with your investors? I know we

0:52:36.800 --> 0:52:39.800
<v Speaker 1>talked about on stage that you you do try to

0:52:39.920 --> 0:52:43.279
<v Speaker 1>find values aligned investors, But have you ever gotten any

0:52:43.360 --> 0:52:48.640
<v Speaker 1>pushback from potential investors because of your purpose? In other words,

0:52:48.960 --> 0:52:52.279
<v Speaker 1>is there any friction there for you? I mean, if

0:52:52.320 --> 0:52:55.520
<v Speaker 1>they had it, they didn't explicitly say it because they

0:52:55.640 --> 0:53:01.239
<v Speaker 1>knew that the mouth day, because very much could be

0:53:01.480 --> 0:53:04.279
<v Speaker 1>behind you know, some people's questions of is this an

0:53:04.320 --> 0:53:08.040
<v Speaker 1>investment that I want to make um while not explicitly

0:53:08.120 --> 0:53:11.960
<v Speaker 1>said to us, I think the bigger thing for for

0:53:12.320 --> 0:53:14.960
<v Speaker 1>us and someone of how I think about it is

0:53:15.719 --> 0:53:18.239
<v Speaker 1>I love that there's this attention on you know, E

0:53:18.440 --> 0:53:21.800
<v Speaker 1>s G investing and impact investing or investing in women

0:53:21.880 --> 0:53:25.919
<v Speaker 1>led businesses and investing in businesses that are being built

0:53:25.920 --> 0:53:28.240
<v Speaker 1>by people of color. Like, I love that it's getting attention.

0:53:28.360 --> 0:53:32.399
<v Speaker 1>I just don't want it to be siloed that it's

0:53:32.480 --> 0:53:34.920
<v Speaker 1>only one type of investor that should be investing in

0:53:35.000 --> 0:53:37.759
<v Speaker 1>that type of thing, or only women investors that are

0:53:37.800 --> 0:53:41.080
<v Speaker 1>investing in other women. I actually just I hope that

0:53:41.239 --> 0:53:44.040
<v Speaker 1>like the broader investment community starts to look at and say, like,

0:53:44.160 --> 0:53:49.360
<v Speaker 1>these are just good investments. Yeah, it's just called investing. Yeah. Yeah, yeah,

0:53:49.960 --> 0:53:54.399
<v Speaker 1>Well it's a process, right. I believe we will get there,

0:53:54.520 --> 0:53:57.479
<v Speaker 1>I really I do. It'll take take maybe some time.

0:53:58.000 --> 0:54:00.320
<v Speaker 1>So do you think do either of you think that

0:54:00.440 --> 0:54:04.960
<v Speaker 1>being leaders of purpose led businesses is I guess more

0:54:05.280 --> 0:54:09.799
<v Speaker 1>difficult than being a leader of a traditional company. I mean,

0:54:09.840 --> 0:54:13.719
<v Speaker 1>I think leadership, no matter what position you're in, is hard. Um.

0:54:13.800 --> 0:54:16.560
<v Speaker 1>I think it gets harder every day as expectations of

0:54:16.840 --> 0:54:21.080
<v Speaker 1>leaders making statements, making stands, needing to take the role

0:54:21.160 --> 0:54:24.560
<v Speaker 1>that traditionally had been held by government because people are

0:54:24.640 --> 0:54:27.840
<v Speaker 1>losing faith in that institution. I think that there's a

0:54:28.480 --> 0:54:32.200
<v Speaker 1>really hard challenge across the board for all leaders. I

0:54:32.320 --> 0:54:36.399
<v Speaker 1>think the aspect of it that sometimes can feel more

0:54:36.520 --> 0:54:41.200
<v Speaker 1>challenging and being a purpose led business is that sometimes

0:54:41.320 --> 0:54:48.080
<v Speaker 1>the acceptance of error is less tolerated. That when you

0:54:48.880 --> 0:54:52.200
<v Speaker 1>are making statements and trying to do good, when you

0:54:52.880 --> 0:54:58.200
<v Speaker 1>inevitably make a misstep. She's looking at me when you

0:54:58.520 --> 0:55:04.080
<v Speaker 1>lin you Lindsay kaplan inevitably missed up. And we had

0:55:04.160 --> 0:55:07.520
<v Speaker 1>this conversation to get really personal. I called Caroline a

0:55:07.560 --> 0:55:11.719
<v Speaker 1>few weeks ago really upset because I just felt this

0:55:11.920 --> 0:55:15.960
<v Speaker 1>pressure on our calm side on on our events team

0:55:17.080 --> 0:55:20.040
<v Speaker 1>to make sure that we are delivering a rapid response

0:55:20.239 --> 0:55:23.600
<v Speaker 1>when shit happens in the world. And I felt like

0:55:23.719 --> 0:55:26.480
<v Speaker 1>I missed something and I wasn't sure and I I

0:55:26.640 --> 0:55:30.319
<v Speaker 1>called you so upset and felt like I was going

0:55:30.440 --> 0:55:35.000
<v Speaker 1>to be disappointing members and if not today, then when

0:55:35.080 --> 0:55:39.080
<v Speaker 1>will that happen? And Caroline said to me, it will happen.

0:55:39.600 --> 0:55:42.279
<v Speaker 1>It's not an If it happens, you will fuck up,

0:55:42.840 --> 0:55:45.800
<v Speaker 1>and it's okay, and I will support you because you

0:55:45.920 --> 0:55:47.960
<v Speaker 1>will funk up. We will funk up, you said, we

0:55:48.239 --> 0:55:51.800
<v Speaker 1>not you. She met you. She said, we will. We

0:55:51.920 --> 0:55:55.600
<v Speaker 1>will fun up, and we will get through that. And

0:55:55.800 --> 0:55:59.920
<v Speaker 1>let's just make sure that we acknowledge we're human. We're

0:56:00.120 --> 0:56:03.480
<v Speaker 1>not perfect. We're trying our best, and we hope that

0:56:03.600 --> 0:56:07.840
<v Speaker 1>our ore again, our broader community understands our values and

0:56:07.880 --> 0:56:10.680
<v Speaker 1>our mission and knows that we're human and will be

0:56:10.840 --> 0:56:15.520
<v Speaker 1>there to forgive us when inevitably we sunk up. And

0:56:15.640 --> 0:56:18.560
<v Speaker 1>thank you for Thank you for being so wonderful to me, Carolyn,

0:56:18.960 --> 0:56:21.799
<v Speaker 1>because no, it was. It's it feels like a lot

0:56:21.880 --> 0:56:25.240
<v Speaker 1>of pressure. On one hand, I think leading a purpose

0:56:25.400 --> 0:56:29.520
<v Speaker 1>built company, it's a rallying cry. I think our members

0:56:29.600 --> 0:56:33.840
<v Speaker 1>believe in our mission. It's why they joined our team members, right, Like,

0:56:34.480 --> 0:56:37.800
<v Speaker 1>on one hand, there is so much love for that

0:56:37.920 --> 0:56:41.120
<v Speaker 1>mission and passion and it brings good people. It's a

0:56:41.200 --> 0:56:43.759
<v Speaker 1>magnet for great people. But on the other hand, it

0:56:43.840 --> 0:56:47.040
<v Speaker 1>can be really polarizing. UM, And there's a lot of cushion.

0:56:47.440 --> 0:56:53.040
<v Speaker 1>The bar is high, and I will fall off that bar. First,

0:56:53.080 --> 0:56:54.759
<v Speaker 1>I'm gonna go to the bar. Then I'm gonna fall

0:56:54.800 --> 0:57:00.520
<v Speaker 1>off the bar. Yeah. So beyond the the two of you,

0:57:00.640 --> 0:57:03.520
<v Speaker 1>because you obviously totally have each other's backs, are there

0:57:03.680 --> 0:57:08.759
<v Speaker 1>other female leaders or founders that you particularly admire and

0:57:08.840 --> 0:57:12.439
<v Speaker 1>drawing inspiration from. Yeah, I mean, I think so many

0:57:12.840 --> 0:57:15.160
<v Speaker 1>members that we have that are a part of Chief.

0:57:15.719 --> 0:57:19.800
<v Speaker 1>It is the amazing aspect of building this business is

0:57:19.840 --> 0:57:23.760
<v Speaker 1>that we also get to tap into just amazing community

0:57:24.120 --> 0:57:28.360
<v Speaker 1>of aspiring women leaders. And we joke all the time.

0:57:28.520 --> 0:57:31.200
<v Speaker 1>We're like when we do a podcast or we're you know,

0:57:31.320 --> 0:57:34.320
<v Speaker 1>on the stage and collision and we're like, it's it's

0:57:34.400 --> 0:57:35.680
<v Speaker 1>kind of funny that it's the two of us, and

0:57:35.720 --> 0:57:37.880
<v Speaker 1>we've got some members that Chief that are like a

0:57:37.960 --> 0:57:41.240
<v Speaker 1>lot more impressive than both of us. UM. And So

0:57:41.560 --> 0:57:45.000
<v Speaker 1>I think it's just this like inherently built into the

0:57:46.000 --> 0:57:47.520
<v Speaker 1>DNA of what we get to do to be able

0:57:47.560 --> 0:57:51.240
<v Speaker 1>to tap into a community of fifteen thousand women that

0:57:51.280 --> 0:57:54.960
<v Speaker 1>are really really inspiring, um, which is amazing. You know,

0:57:55.080 --> 0:57:58.000
<v Speaker 1>We've brought in so many people that have been speakers

0:57:58.160 --> 0:58:01.240
<v Speaker 1>that have just been like so inspired r Michelle Obama,

0:58:02.400 --> 0:58:05.680
<v Speaker 1>Percella Burns, like mal Cleany. It just has been like

0:58:06.120 --> 0:58:10.520
<v Speaker 1>an amazing you get incredible speaker. It's so yeah, and

0:58:10.760 --> 0:58:14.200
<v Speaker 1>and I literally am like, this is the business we're running.

0:58:14.280 --> 0:58:17.920
<v Speaker 1>But at the same time, like it's a master class

0:58:18.040 --> 0:58:20.880
<v Speaker 1>every single day for us of you know what good

0:58:20.960 --> 0:58:23.520
<v Speaker 1>leadership looks like to be able to be in that ecosystem.

0:58:23.760 --> 0:58:31.560
<v Speaker 1>Yeah yeah, well well put okay. UM. So to wrap

0:58:31.720 --> 0:58:37.600
<v Speaker 1>this up in the spirit of it's a journey and

0:58:38.400 --> 0:58:42.120
<v Speaker 1>nobody is perfect, we have a tool on this podcast

0:58:42.360 --> 0:58:47.440
<v Speaker 1>called the VS Scale. The idea is to rate companies

0:58:47.600 --> 0:58:51.560
<v Speaker 1>on the gap between word indeed, I e. How closely

0:58:51.720 --> 0:58:55.160
<v Speaker 1>are you following your stated purpose? And our scale goes

0:58:55.280 --> 0:58:59.760
<v Speaker 1>from zero to a hungard zero being the best, zero bs,

0:59:00.480 --> 0:59:03.280
<v Speaker 1>a hundred being the worst. Glad to clarified, I would

0:59:03.280 --> 0:59:06.240
<v Speaker 1>have got total b s. Yeah. Yeah, it's easy to

0:59:06.280 --> 0:59:08.840
<v Speaker 1>flip that around. So hundreds of the worst total b s,

0:59:09.440 --> 0:59:12.280
<v Speaker 1>so the worst purpose washers out there get high scores

0:59:12.360 --> 0:59:15.880
<v Speaker 1>on our scale. I want to ask you both to

0:59:16.280 --> 0:59:20.440
<v Speaker 1>rate Chief on that scale as it exists today and

0:59:20.600 --> 0:59:25.480
<v Speaker 1>give yourselves a score. I feel like we should newlywed

0:59:25.560 --> 0:59:30.040
<v Speaker 1>game this and like yeah, yeah, um well, in the

0:59:30.120 --> 0:59:33.400
<v Speaker 1>spirit of women in confidence, I'm giving us a zero

0:59:34.360 --> 0:59:39.160
<v Speaker 1>because we have been so intentional about our goal from

0:59:39.240 --> 0:59:43.480
<v Speaker 1>day one. So I am a no bullshit person. One

0:59:43.520 --> 0:59:47.080
<v Speaker 1>of our brand values is no bullshit. Well we changed

0:59:47.120 --> 0:59:50.760
<v Speaker 1>it to we had to our Chief people officer was like,

0:59:50.960 --> 0:59:54.160
<v Speaker 1>we shouldn't have a curse in our an explicit word

0:59:54.200 --> 0:59:57.560
<v Speaker 1>in our values. Oh is that right? So wait, what

0:59:57.760 --> 1:00:00.240
<v Speaker 1>is it now? Real? It used to be noble ship

1:00:00.320 --> 1:00:03.600
<v Speaker 1>and we change the value in the word. Yeah, I

1:00:03.720 --> 1:00:06.840
<v Speaker 1>got you. Well, you know you're like like yeah, I

1:00:06.920 --> 1:00:10.320
<v Speaker 1>like no bullshit. You know, maybe maybe you two, maybe

1:00:10.400 --> 1:00:15.080
<v Speaker 1>there's a little bit of like, um, you know, maybe

1:00:15.120 --> 1:00:18.920
<v Speaker 1>we're not perfect, but I think we're pretty. We're pretty

1:00:18.960 --> 1:00:23.200
<v Speaker 1>no bullshit, very little bullshit. Like there's there's like, you know,

1:00:23.280 --> 1:00:25.720
<v Speaker 1>we're a company, so it's almost like are there no nuts?

1:00:25.760 --> 1:00:27.280
<v Speaker 1>I don't know. Maybe this gets made in a nut

1:00:27.360 --> 1:00:32.480
<v Speaker 1>factory where there's traces of nuts, maybe there's traces of bullshit. Um,

1:00:32.960 --> 1:00:36.160
<v Speaker 1>but I think our intention is no bullshit. Yeah, i'd

1:00:36.200 --> 1:00:38.840
<v Speaker 1>create us a little bit harder, but I actually it

1:00:38.920 --> 1:00:41.320
<v Speaker 1>depends on like exactly what we're measuring this. You can

1:00:41.360 --> 1:00:43.800
<v Speaker 1>tell I'm a data person, like I immediately going to

1:00:43.880 --> 1:00:48.080
<v Speaker 1>like being specific about what we are measuring on this scale. Honestly,

1:00:48.120 --> 1:00:50.680
<v Speaker 1>I think the reason why I give us, you know,

1:00:50.880 --> 1:00:53.760
<v Speaker 1>probably like a i'd say thirty, let me give us

1:00:53.800 --> 1:00:57.600
<v Speaker 1>a thirty is honestly because it is honestly because we're

1:00:57.680 --> 1:01:01.960
<v Speaker 1>three years old and like, okay, we're like we always

1:01:02.080 --> 1:01:05.320
<v Speaker 1>want to be at a place of doing more than

1:01:05.400 --> 1:01:08.080
<v Speaker 1>we're saying. And I think that is a fundamental part

1:01:08.200 --> 1:01:12.000
<v Speaker 1>of like being a no bullshit company. And I honestly

1:01:12.040 --> 1:01:14.440
<v Speaker 1>think that in the last few years, with everything that

1:01:14.560 --> 1:01:18.600
<v Speaker 1>has happened, sometimes you have to because it's all that

1:01:18.640 --> 1:01:21.200
<v Speaker 1>you're able to do in that moment, say a little

1:01:21.240 --> 1:01:23.680
<v Speaker 1>bit more than you're able to do at that moment.

1:01:24.440 --> 1:01:27.040
<v Speaker 1>And I think that given that we're three years old,

1:01:27.440 --> 1:01:29.720
<v Speaker 1>that so much is happening in this world, that things

1:01:29.760 --> 1:01:32.760
<v Speaker 1>are changing every day, that I am at a place

1:01:32.880 --> 1:01:35.120
<v Speaker 1>of like there's so much more I want us to do.

1:01:35.320 --> 1:01:37.600
<v Speaker 1>There's so much more I know we can do, and

1:01:37.760 --> 1:01:40.240
<v Speaker 1>that's not really a bullshit scale, which is why I'm like,

1:01:40.280 --> 1:01:42.920
<v Speaker 1>what exactly are we measuring? But I want I just

1:01:43.160 --> 1:01:44.640
<v Speaker 1>know that we can do so much more that I

1:01:44.720 --> 1:01:47.320
<v Speaker 1>can't give us. I can't, at my heart give us

1:01:47.360 --> 1:01:50.440
<v Speaker 1>a perfect score. I love both of those scores. Honestly,

1:01:51.160 --> 1:01:59.040
<v Speaker 1>it's for us to do better. So I think we

1:01:59.120 --> 1:02:04.280
<v Speaker 1>can do more. But are we currently bullshitting? No? I

1:02:04.280 --> 1:02:07.120
<v Speaker 1>don't think we'll trace there's trace amounts of bullshit everywhere.

1:02:07.520 --> 1:02:10.560
<v Speaker 1>You know, we could snap a bread of filter on

1:02:10.640 --> 1:02:12.680
<v Speaker 1>what we do and get down to zero. I think

1:02:12.680 --> 1:02:19.880
<v Speaker 1>there's trace amounts of bullshit. Okay, Caroline Lindsay, I absolutely

1:02:20.040 --> 1:02:22.320
<v Speaker 1>love the work that you were doing in Chief. I

1:02:22.440 --> 1:02:25.200
<v Speaker 1>find the two of you to be so inspiring. I

1:02:25.280 --> 1:02:26.920
<v Speaker 1>want to thank you for being on the show and

1:02:27.040 --> 1:02:30.080
<v Speaker 1>thank you for hanging out with us at Collision. Such

1:02:30.120 --> 1:02:32.640
<v Speaker 1>a good time it has been. Thanks for having us.

1:02:37.200 --> 1:02:41.400
<v Speaker 1>All Right, folks, it's time for Chief's official BS score.

1:02:42.280 --> 1:02:46.480
<v Speaker 1>Caroline and Lindsay gave wildly different numbers based on their

1:02:46.560 --> 1:02:50.160
<v Speaker 1>different interpretations of what the BS score is all about,

1:02:51.360 --> 1:02:55.960
<v Speaker 1>and honestly, they're both right. Lindsay score of zero shows

1:02:56.040 --> 1:02:59.440
<v Speaker 1>the purity of their intentions. Chief has been designed from

1:02:59.520 --> 1:03:03.720
<v Speaker 1>the mound up with their purpose in mind. Nothing they

1:03:03.840 --> 1:03:07.440
<v Speaker 1>do takes them away from it. Their purpose and their

1:03:07.600 --> 1:03:13.920
<v Speaker 1>business are inextricably linked. But Caroline is also so on

1:03:14.160 --> 1:03:16.840
<v Speaker 1>point when she says the Chief is a work in progress.

1:03:17.880 --> 1:03:21.200
<v Speaker 1>Every purpose led business is on a journey. The best

1:03:21.360 --> 1:03:25.600
<v Speaker 1>leaders acknowledge their shortcomings and stay laser focused on making

1:03:25.680 --> 1:03:29.840
<v Speaker 1>improvements to better meet their goals. Although let's be real,

1:03:30.240 --> 1:03:34.720
<v Speaker 1>thirty is a little harsh, I'm going to give Chief

1:03:34.960 --> 1:03:38.320
<v Speaker 1>a ten. It's one of the lowest scores we've given

1:03:38.360 --> 1:03:41.280
<v Speaker 1>on the show to date because I truly believe that

1:03:41.440 --> 1:03:45.760
<v Speaker 1>Lindsay and Caroline's intentions are pure. But as a three

1:03:45.840 --> 1:03:48.760
<v Speaker 1>year old company, it also gives them a little room

1:03:48.840 --> 1:03:52.320
<v Speaker 1>for aspiration, room to grow into the impact that they're

1:03:52.320 --> 1:03:56.439
<v Speaker 1>trying to make in the world over time. If you're

1:03:56.560 --> 1:03:59.640
<v Speaker 1>starting a purpose led business or you're thinking about beginning

1:03:59.640 --> 1:04:02.720
<v Speaker 1>the jour any of transformation to become one, here are

1:04:02.800 --> 1:04:08.680
<v Speaker 1>three things that you can take away from this episode. One,

1:04:09.560 --> 1:04:14.040
<v Speaker 1>start with a problem that you care about personally. Lindsay

1:04:14.080 --> 1:04:17.120
<v Speaker 1>and Caroline met at a super lame networking event and

1:04:17.280 --> 1:04:21.160
<v Speaker 1>realize that there was something missing and networking, especially for

1:04:21.320 --> 1:04:25.920
<v Speaker 1>senior female executives. They looked around the world and realized

1:04:26.000 --> 1:04:29.320
<v Speaker 1>that that lameness was just one part of a whole

1:04:29.520 --> 1:04:34.360
<v Speaker 1>system that holds female executives back, and chief was born.

1:04:35.600 --> 1:04:44.000
<v Speaker 1>Choose your problem carefully and remember sometimes the problem chooses you. Two.

1:04:45.120 --> 1:04:48.360
<v Speaker 1>Surround yourself with people who share your purpose but not

1:04:48.560 --> 1:04:52.800
<v Speaker 1>your skill set. Caroline and Lindsay couldn't be more different,

1:04:53.280 --> 1:04:57.560
<v Speaker 1>and that's perfect. A successful purpose led business gets that

1:04:57.680 --> 1:05:01.120
<v Speaker 1>way because everyone agrees on the problem blum and brings

1:05:01.200 --> 1:05:06.920
<v Speaker 1>their own unique tools to solve it. And three, just

1:05:07.120 --> 1:05:10.000
<v Speaker 1>because your purpose, lad, does not mean you have to

1:05:10.080 --> 1:05:13.080
<v Speaker 1>have an opinion on every social or environmental issue that

1:05:13.200 --> 1:05:17.200
<v Speaker 1>hits the news. There's an increasing pressure on leaders to

1:05:17.280 --> 1:05:20.280
<v Speaker 1>have a point of view. That's a new and very

1:05:20.400 --> 1:05:23.880
<v Speaker 1>real part of leading a business today. But having a

1:05:23.960 --> 1:05:25.880
<v Speaker 1>point of view on things that have nothing to do

1:05:26.120 --> 1:05:29.680
<v Speaker 1>with your purpose can come off as as Lindsay says,

1:05:30.120 --> 1:05:38.680
<v Speaker 1>performative bullshit. If we change the face of business for

1:05:38.880 --> 1:05:42.520
<v Speaker 1>you today, subscribe to the Calling Bullshit podcast on the

1:05:42.600 --> 1:05:46.240
<v Speaker 1>I Heart Radio app, Apple Podcasts, or wherever you listen

1:05:46.280 --> 1:05:49.840
<v Speaker 1>to people speaking to your Ears. Thanks to our production

1:05:49.960 --> 1:05:55.240
<v Speaker 1>team Hannah Beal, Amanda Ginsburg, Andy Kim, D s Moss,

1:05:55.720 --> 1:06:01.000
<v Speaker 1>Haley Pascalites, Parker Silser, Basil Soaper end Me, John Zulu,

1:06:01.640 --> 1:06:04.160
<v Speaker 1>and a special thanks to the folks at Collision and

1:06:04.280 --> 1:06:08.720
<v Speaker 1>to the entire crew at Chief Calling Bullshit was created

1:06:08.800 --> 1:06:12.080
<v Speaker 1>by co Collective and it's hosted by me Ti Montague.

1:06:12.560 --> 1:06:16.880
<v Speaker 1>Thanks for listening. M