WEBVTT - Loomis' Fuss Sees Two More Fed Hikes, But Uncertainty Prevails

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<v Speaker 1>Welcome to the Bloomberg p m L Podcast. I'm Pim Fox.

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<v Speaker 1>Along with my co host Lisa Bramowitz. Each day we

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<v Speaker 1>bring you the most important, noteworthy, and useful interviews for

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<v Speaker 1>you and your money, whether you're at the grocery store

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<v Speaker 1>or the trading floor. Find the Bloomberg p m L

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<v Speaker 1>podcast on Apple Podcasts, SoundCloud, and Bloomberg dot com. My

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<v Speaker 1>co host and colleague Lisa Bramowitz is on vacation. But

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<v Speaker 1>he's not on vacation. Dan Fuss is the vice chairman

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<v Speaker 1>of Loomas Sales and Company based in Boston, and Dan

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<v Speaker 1>Fuss has been called by many the Warren Buffett of bonds.

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<v Speaker 1>He's an expert in the world of fixed income and

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<v Speaker 1>he joins us now, Dan Fuss, thank you very much

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<v Speaker 1>for being with us. I want to start off by

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<v Speaker 1>asking you about the federal reserves program to let debt

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<v Speaker 1>run off their books, and I'm wondering, if you combine

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<v Speaker 1>that with today's inflation report, do you believe that individuals

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<v Speaker 1>and consumers will still have money to spend to keep

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<v Speaker 1>the economy roaring? Um The quick answer is yes. The um.

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<v Speaker 1>The fet is PIM. The fet is very very early

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<v Speaker 1>in this process, and they are tiptoeing through it. And

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<v Speaker 1>as they gradually bring down the balance sheet and start

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<v Speaker 1>or continue to move up feed funds rate. Uh, they're

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<v Speaker 1>keeping a careful line. Now. I'll be the first to say, hey,

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<v Speaker 1>that inflation report and thinks along what I would call

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<v Speaker 1>the periphery of it, the advanced indicators. They say, okay,

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<v Speaker 1>here comes more inflation. But there's so much more to

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<v Speaker 1>it now. The basic readings on the economy unemployment are

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<v Speaker 1>also strong, so that's good. So from my domestic viewpoint, Uh,

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<v Speaker 1>it looks like they're on track to gradually take rates

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<v Speaker 1>up at a steady pace. Um. After a while, you

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<v Speaker 1>and I will feel that a bit, but only really

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<v Speaker 1>if we're gonna borrow, if we're asset holders and are

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<v Speaker 1>thinking of selling them depending on the asset housing for example,

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<v Speaker 1>things like that, then we would say, well, this is

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<v Speaker 1>good news because I'll probably get a higher nominal rate

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<v Speaker 1>as we go forward. Um. If on the other hand,

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<v Speaker 1>we want to borrow to buy something, that we're gonna say, oh,

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<v Speaker 1>and at some point you start to lose the buyers

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<v Speaker 1>for things again like real estate. So that's the net

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<v Speaker 1>note of it. Well, I'm glad you mentioned real estates

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<v Speaker 1>because example, let's say you take a thirty year mortgage

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<v Speaker 1>rate of three percent. Let's see it goes to five.

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<v Speaker 1>That means your monthly payment increases. Uh, it means you've

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<v Speaker 1>got a headache for sure. Now, bim um, if you've

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<v Speaker 1>got adjustable rate mortgages, he got a problem in this environment.

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<v Speaker 1>And so, by the way, does the lender if the

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<v Speaker 1>lender has lent at a fixed rate. So it's the

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<v Speaker 1>borrows problem if it's adjustable rate, and the lenders problem

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<v Speaker 1>if he's lending at a fixed rate. So this is uh,

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<v Speaker 1>this is really not a good thing, um, And you're

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<v Speaker 1>gonna run into some natural constraints on the economy at

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<v Speaker 1>some point. Where that point is, I don't know. Because

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<v Speaker 1>we're at basically full employment. If you say, if you

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<v Speaker 1>use the standard in the heaters, or even if you

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<v Speaker 1>go over and you loose you use participation rates, um,

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<v Speaker 1>you know things are are coming along just fine. The

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<v Speaker 1>one caution in this I forgot which one of those

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<v Speaker 1>fat speakers was speaking yesterday, but he said, you know,

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<v Speaker 1>all systems goal according to the dot plots and things

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<v Speaker 1>like that, inflation is rising, economy strong. They ought to

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<v Speaker 1>be shrinking the balance sheet a bit and taking short

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<v Speaker 1>rates up. Okay, that's that's well and good. But he

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<v Speaker 1>also put in the provisal that I think is in

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<v Speaker 1>all of our minds now saying this is all subject

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<v Speaker 1>to or bear in mind that we have some changes

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<v Speaker 1>on the trade front that might lead to surprises in here.

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<v Speaker 1>That's to beg uncertainty. You really don't know what's coming. Uh.

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<v Speaker 1>My analogy on that because I I it's like raising teenagers.

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<v Speaker 1>You're all ready to proceed on a certain basis, but

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<v Speaker 1>then you know you've got a huge uncertainty here. Same

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<v Speaker 1>thing in the forecasting business right now? Well is this

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<v Speaker 1>is this? Is this more like uh, you know a

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<v Speaker 1>movie Ferris Bueller Days Off? Or or or is it

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<v Speaker 1>more like Jack Nicholson in as good as it gets? Well,

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<v Speaker 1>you see more movies than I do. But it's uh,

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<v Speaker 1>this is not as good as it gets. So you

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<v Speaker 1>believe the economy will continue on this path. I think

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<v Speaker 1>the economy is strong. Now here's where the worry comes in.

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<v Speaker 1>You know, just from reading the papers a G. I

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<v Speaker 1>wonder what impacts the terroffs. And it's more than the

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<v Speaker 1>impact of the teriffs. It's the geopolitical impact of some

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<v Speaker 1>of the things that are going on. How will they

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<v Speaker 1>affect various aspects of the financial markets and other things.

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<v Speaker 1>So you've got that, um, But it also says, you know,

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<v Speaker 1>if we model this out based on past experience, Um,

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<v Speaker 1>what happens in a setting like this, what does the

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<v Speaker 1>models say? Well, the models say you get st inflation out.

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<v Speaker 1>Now what do you do then? And the other thing

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<v Speaker 1>pim uh is uh. You and I have talked about

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<v Speaker 1>this before, going back in our memories, we remember, Um,

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<v Speaker 1>so does the FED. They've mentioned this when the money

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<v Speaker 1>went sailing out of Southeast Asia to come here. Um.

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<v Speaker 1>We are, as the FED raiss rates. We attract money

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<v Speaker 1>from other parts of the world, and to the degree

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<v Speaker 1>the other parts of the world become a little less

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<v Speaker 1>certain because of trade restriction, restrictions of some sort, and

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<v Speaker 1>the subsequent chief political pressures that come with that. It's

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<v Speaker 1>broader than trade. Um. Then they say, well, I want

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<v Speaker 1>to be in a safe place, and the safe place

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<v Speaker 1>has the highest rates all the more reasons. So I'm

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<v Speaker 1>going Uh, the capital can do that. Not so easy

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<v Speaker 1>for the people, but they'll do that with their capital.

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<v Speaker 1>Then we've got a real mess in our hands. So, um,

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<v Speaker 1>that's a fear, and the Fed's got all this in

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<v Speaker 1>front of them, and um, it's an uncertain time right now.

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<v Speaker 1>They're they're sticking with the script, which is we're gonna

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<v Speaker 1>bump rates once or twice this year and another three

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<v Speaker 1>times next year. And some of them are saying again

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<v Speaker 1>in two thousand, um, and I I don't know how

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<v Speaker 1>hi they're gonna do. Goal. My own guests guestimate is

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<v Speaker 1>about three and the pit punts rate by then they'll

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<v Speaker 1>have something or the rest of the old curve will

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<v Speaker 1>normalize to some degree, not along it long and it

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<v Speaker 1>is different, but to ten years will sort of normalize that.

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<v Speaker 1>That's that's the wild guest Pim, Thanks very much, Dan Fuss,

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<v Speaker 1>Vice chairman, Loomis Sales and Company. He's been called by

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<v Speaker 1>some Warren Buffett of bonds. The shares of right Aid

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<v Speaker 1>they are lower by more than twenty percent since the

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<v Speaker 1>beginning of the year. And we know that right Aid

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<v Speaker 1>and the combination with Albertson's not necessarily going to make

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<v Speaker 1>it to the checkout counter. In fact, it's been a return.

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<v Speaker 1>It's back on the shelf here to tell us more

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<v Speaker 1>about this potential combination and why it didn't work is

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<v Speaker 1>none other than Bird Flickinger, managing director for Strategic Resource

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<v Speaker 1>Group Bert Why didn't the Right Aid Albertson's deal go through.

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<v Speaker 1>It didn't go through because large institutional shareholders in their idiocracy,

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<v Speaker 1>got greedy and they wanted more money. When the crazy

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<v Speaker 1>company was trading at about a box before the Albertson's bid,

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<v Speaker 1>and they wanted more than two dollars, Albertson s to

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<v Speaker 1>its credit, walked away as twenty four billion to buy

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<v Speaker 1>better things, and Right Aid faces a potential cataclysmic collapse. Okay,

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<v Speaker 1>but if you're so clear about this, what advice do

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<v Speaker 1>you believe the right AIG shareholders are getting. What's the

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<v Speaker 1>story that they're hearing. They're hearing from I S s

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<v Speaker 1>or institutional shareholders who they have a lot of respect for.

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<v Speaker 1>Typically it's right, but increasingly you have Baker scholars from

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<v Speaker 1>Harvard Business School and UH the the institutional arrogance of

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<v Speaker 1>the nine ivy schools from Penn to Princeton, uh to

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<v Speaker 1>to to Yale to Cambridge UH in Colombia, and they're

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<v Speaker 1>just looking at spreadsheets. They don't understand the rhythm of retail.

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<v Speaker 1>They don't understand the detail of retail. They don't understand

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<v Speaker 1>the synergies. They don't understand Bob Miller, CEO of Albertson's

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<v Speaker 1>Humble country Boy from Mississippi, but the best turnaround artist

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<v Speaker 1>in retail for the last forty years. Bob saved right

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<v Speaker 1>A the first time when Right eight CEO Marty Grass

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<v Speaker 1>committed the financial fraud. Said uh to the government. Bob Miller. Yeah,

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<v Speaker 1>Bob Mill, save real, save right the first time with

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<v Speaker 1>with Mary Sammons when it was unsavable after massive financial

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<v Speaker 1>fraud and the executive officers, Uh did did eight months

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<v Speaker 1>in or eight years in a federal facility. Miller comes

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<v Speaker 1>to save it the second time. It should be prefera

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<v Speaker 1>real manner from heaven. UH. For for for the Mensa Canada,

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<v Speaker 1>Mensa men running these institutional funds, but they act like

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<v Speaker 1>Mensis society morons and and turn Albertson's down and and

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<v Speaker 1>and now they're stuck holding a bad credit. Uh. And

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<v Speaker 1>they don't have the capital to reinvest and compete effectively

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<v Speaker 1>and connect with consumers. Whether retailers the number one seller

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<v Speaker 1>of tobacco in the industry and can invest in beauty

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<v Speaker 1>and health and solar and all the things that Albertson, Zosco,

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<v Speaker 1>Savan Drug and others are doing so well. How much

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<v Speaker 1>money do you believe that right AID needs or is

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<v Speaker 1>there no estimate yet for what they need in order

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<v Speaker 1>to fix what is going on in their stores? Uh?

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<v Speaker 1>In my professional view and followed the followed the company

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<v Speaker 1>for nearly thirty years about five billion dollars. So if

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<v Speaker 1>you look at what Chris Baldwin did successfully with his

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<v Speaker 1>I p O invested in solar, being the leader in

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<v Speaker 1>New Jersey, New England, institutional funds shift from being with

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<v Speaker 1>proverbial Mr Burns from the Simpsons and nuclear UH two solar. UH.

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<v Speaker 1>We've done out side research up to or more of

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<v Speaker 1>consumers switch UH to places like BJ's, Albertson's solar flagship

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<v Speaker 1>and d C with Safeway Solar Maze landing everybody. Anybody

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<v Speaker 1>going to Jury City Shore this weekend, we'll see it. Right.

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<v Speaker 1>AID can't do solar for their warehouses to convert customers.

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<v Speaker 1>They can't do it for the stores. They can't do

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<v Speaker 1>the beauty like CVS, Target, Walgreen's Boots in store, UH

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<v Speaker 1>and Albertson's with the late Great Doug Sagan, whose funeral

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<v Speaker 1>I went to in Chicago, tragically died at fifty five.

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<v Speaker 1>But what Doug and his brothers and Bob Miller have

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<v Speaker 1>done at Albertson's in Chicago and across America with their

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<v Speaker 1>eight different banners, it's transformational and would have would have

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<v Speaker 1>saved right eight And what Susquohannah Highlands and Alberta Investment

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<v Speaker 1>Management are thinking about. In my professional view, it's like

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<v Speaker 1>Oprah White with tops friendly markets. UH you you you

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<v Speaker 1>could wind up buying bonds at a hundred cents on

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<v Speaker 1>the dollar or pocket a buck fifty on it on

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<v Speaker 1>its way down to next to nothing. As we talked before,

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<v Speaker 1>the toys are US bonds on the Bloomberg terminal uh,

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<v Speaker 1>and the unsecured debt that was supposed to get a

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<v Speaker 1>hundred cents on the dollar recovery PIM is getting three

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<v Speaker 1>tents of one cent. That could be the catastrophic consequences

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<v Speaker 1>for these crazy investors and I s S and made

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<v Speaker 1>the wrong move on on the guidance and rejecting the

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<v Speaker 1>right aid offer. Turn your attention now to another acquisition

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<v Speaker 1>that didn't happen, And this is important because it relates

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<v Speaker 1>to advertising revenues. Sinclair Broadcasting and Tribune Media, the Tribune stations.

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<v Speaker 1>What do you know about that, Pim. We as you know,

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<v Speaker 1>we've done a lot of Federal Trade Commission work with

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<v Speaker 1>all all the commissioners, all the all the chairmen and women,

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<v Speaker 1>and the f FTC staff is a little too officious

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<v Speaker 1>and vigilant and not looking at digital and consumer communication.

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<v Speaker 1>So with to your point, Sinclair and Tribute, that would

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<v Speaker 1>have been the perfect combination to create more competition, particularly

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<v Speaker 1>in an election year where whether it's Bloomberg or other networks,

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<v Speaker 1>the cost of media is at an all time high

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<v Speaker 1>and we'll get even higher going to the presidential election.

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<v Speaker 1>And Sinclair and Tribune could have customized uh separately, they'll

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<v Speaker 1>be okay, But the old janis Joplin. The combination of

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<v Speaker 1>the two is better. Uh. And it's too too bad.

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<v Speaker 1>Uh the f FTC didn't let them combine. Think it

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<v Speaker 1>was too much of a horizontal concentration of competition. Let's

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<v Speaker 1>turn to something that might be more positive. Who's doing

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<v Speaker 1>really well in this current retail environment? We uh, we

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<v Speaker 1>love Amazon full disclosure shareholder for a long time. People

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<v Speaker 1>go to his or her Bloomberg can see this stock

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<v Speaker 1>price essentially troubled and in a little over three years,

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<v Speaker 1>and uh, you look, you look at it. You look

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<v Speaker 1>at Chris Baldwin, who I didn't keep him from going

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<v Speaker 1>from the priests going into the priesthood when he disappointed

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<v Speaker 1>his mother and grandmother at Siena College, didn't go into

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<v Speaker 1>the seminary. I was part of the team that hired

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<v Speaker 1>him for Procter and Gamble, turned Hess retail around, turned

0:15:24.720 --> 0:15:27.160
<v Speaker 1>BJ's retail around, one of the most successful I p

0:15:27.320 --> 0:15:29.760
<v Speaker 1>O s on the Bloomberg terminal this year. Uh b

0:15:30.000 --> 0:15:33.960
<v Speaker 1>J's is hitting on all cylinders. Uh. You're also seeing

0:15:34.320 --> 0:15:40.480
<v Speaker 1>Macy's under uh Jeff Ginnett and Tony Spring at Bloomingdale's

0:15:40.520 --> 0:15:43.800
<v Speaker 1>with Frank Blake on the board really start to gain

0:15:44.560 --> 0:15:49.480
<v Speaker 1>tremendous momentum too. And uh talking to Bloomberg's Charlie Pellett,

0:15:49.640 --> 0:15:53.520
<v Speaker 1>uh c v c v assl uh and Walgreen's boots

0:15:54.040 --> 0:15:57.600
<v Speaker 1>capitalize on on this right aid catastrophe as well. So

0:15:58.360 --> 0:16:00.800
<v Speaker 1>while there's an accelerating retail I stage in bricks and

0:16:00.840 --> 0:16:05.160
<v Speaker 1>mortar retail, a lot of opportunities and bonds with the

0:16:05.200 --> 0:16:09.440
<v Speaker 1>Bloomberg terminals as well as the equities, but as your

0:16:09.480 --> 0:16:16.200
<v Speaker 1>friend Lazlo Berni says, and Dan Sullivan uh and Kurt Wolf,

0:16:16.600 --> 0:16:19.040
<v Speaker 1>you have to be selective in what you pick and

0:16:19.160 --> 0:16:22.280
<v Speaker 1>really go through the terminal and find the best situations

0:16:22.280 --> 0:16:25.400
<v Speaker 1>because as you mentioned before the broadcast, you can't just

0:16:25.560 --> 0:16:27.560
<v Speaker 1>buy the market. You can't just buy the A T

0:16:27.760 --> 0:16:29.960
<v Speaker 1>F S. You have to be like you said Peter

0:16:30.160 --> 0:16:33.120
<v Speaker 1>Lynch and and and really focus on the right situations.

0:16:33.360 --> 0:16:37.520
<v Speaker 1>Bert flickincher many things. Bert Flickinger is Managing director of

0:16:37.640 --> 0:16:41.960
<v Speaker 1>Strategic Resource Group. You can follow Bert on Twitter at

0:16:42.280 --> 0:17:04.240
<v Speaker 1>Bert Underscore Flickinger. Earlier today, President Donald Trump said that

0:17:04.320 --> 0:17:07.720
<v Speaker 1>he has authorized doubling some of the medals tariffs have

0:17:07.840 --> 0:17:11.879
<v Speaker 1>been placed on Turkey. He sided poor relations with Turkey,

0:17:11.920 --> 0:17:15.600
<v Speaker 1>which is a NATO ally. This is also over a

0:17:15.880 --> 0:17:19.680
<v Speaker 1>conflict having to do with the detention of an American pastor.

0:17:20.080 --> 0:17:22.480
<v Speaker 1>Here to help us understand what's going on in Turkey

0:17:22.480 --> 0:17:25.320
<v Speaker 1>and whether this is a full blown crisis is Midge Raman.

0:17:25.680 --> 0:17:28.400
<v Speaker 1>He is the managing director of Europe for Eurasia Group,

0:17:28.480 --> 0:17:31.480
<v Speaker 1>joining us from London. Thanks very much for being with us, Midge.

0:17:31.680 --> 0:17:34.840
<v Speaker 1>What do you make of this crisis? Is itself inflicted

0:17:35.040 --> 0:17:39.000
<v Speaker 1>or was it a long time coming. To some extent,

0:17:39.119 --> 0:17:41.960
<v Speaker 1>it was a long time coming, but it's been handled

0:17:42.000 --> 0:17:46.359
<v Speaker 1>in a very knucklehead way by the Turkish administration. Essentially,

0:17:46.440 --> 0:17:51.120
<v Speaker 1>what Turkey has done is misinterpret the recent situation around

0:17:51.800 --> 0:17:56.680
<v Speaker 1>the US. Pastor Andrew Brunson, I think Marian's perspective, the

0:17:56.880 --> 0:18:00.639
<v Speaker 1>US is extremely eager to have the past the release,

0:18:00.720 --> 0:18:04.879
<v Speaker 1>and a such anchor is now playing hardball regarding the

0:18:05.080 --> 0:18:09.679
<v Speaker 1>kinds of demands it is hoping to extract in exchange

0:18:10.080 --> 0:18:12.200
<v Speaker 1>for this release. And I'll give you an example of

0:18:12.280 --> 0:18:15.280
<v Speaker 1>some of the things that are hoping for. There's a

0:18:15.400 --> 0:18:19.400
<v Speaker 1>probe against Houp Bank. They're hoping that any signs against

0:18:19.560 --> 0:18:22.880
<v Speaker 1>that bank or sanctions would be would be limited. They're

0:18:22.880 --> 0:18:26.960
<v Speaker 1>hoping the chief executive of that bank and Attila will

0:18:27.080 --> 0:18:29.720
<v Speaker 1>also be released as well as as well as a

0:18:29.800 --> 0:18:31.600
<v Speaker 1>number of other concessions. And I think this is a

0:18:31.680 --> 0:18:34.879
<v Speaker 1>big misinterpretation by the Turkish side of where the US

0:18:35.040 --> 0:18:39.159
<v Speaker 1>is in this standoffs. Based on what you've seen happen

0:18:39.320 --> 0:18:42.440
<v Speaker 1>to the Turkish lira today, do you believe the sell

0:18:42.480 --> 0:18:46.040
<v Speaker 1>off will continue? I do, and I think I mean

0:18:46.320 --> 0:18:49.520
<v Speaker 1>that the comment from our douan Um and the new

0:18:49.600 --> 0:18:54.840
<v Speaker 1>Treasury and Finance minister or Birack essentially suggest that what

0:18:55.200 --> 0:18:57.360
<v Speaker 1>they're hoping to do is let this crisis run into

0:18:57.520 --> 0:19:00.880
<v Speaker 1>local elections next year. They're very poor for the AKP,

0:19:01.359 --> 0:19:04.800
<v Speaker 1>for Adan and his team to assess the AKP's popularity.

0:19:05.040 --> 0:19:07.879
<v Speaker 1>I think they want the crisis to essentially to manage

0:19:07.960 --> 0:19:09.840
<v Speaker 1>it through until that time. I don't think markets are

0:19:09.840 --> 0:19:11.720
<v Speaker 1>going to give them that much time. So I think

0:19:11.760 --> 0:19:14.840
<v Speaker 1>what you will see as more conventional policy action by

0:19:14.920 --> 0:19:18.119
<v Speaker 1>the government interest rate rises. But it's a really open

0:19:18.200 --> 0:19:19.920
<v Speaker 1>question at this stage is to whether or not that

0:19:20.040 --> 0:19:23.160
<v Speaker 1>will suffice to stem the bleeding that we've been seeing

0:19:23.400 --> 0:19:28.960
<v Speaker 1>in the Lira. Will steelmakers, particularly in Turkey, be able

0:19:29.040 --> 0:19:34.359
<v Speaker 1>to survive until those elections. So I think the broader

0:19:34.480 --> 0:19:38.200
<v Speaker 1>question is whether the crisis can can run that long,

0:19:38.280 --> 0:19:40.639
<v Speaker 1>and I think that's highly unlikely. I think unless you

0:19:40.720 --> 0:19:42.920
<v Speaker 1>get a move by arid And in the fairly near

0:19:43.040 --> 0:19:46.800
<v Speaker 1>future to release this pastor, we're going to continue to

0:19:46.840 --> 0:19:50.240
<v Speaker 1>see pressure from the U S administrations. I'm thinking perhaps

0:19:50.320 --> 0:19:54.000
<v Speaker 1>more sanctions against high level Turkish officials. If there is

0:19:54.119 --> 0:19:56.920
<v Speaker 1>that standoff, of course, that's going to bleed into the market.

0:19:56.960 --> 0:19:59.359
<v Speaker 1>We're likely to see more capital flight, more pressure on

0:19:59.440 --> 0:20:02.240
<v Speaker 1>the current and it's at that stage I think, you know,

0:20:02.320 --> 0:20:05.760
<v Speaker 1>everyone will essentially be faced with with two very tough choices,

0:20:05.880 --> 0:20:09.120
<v Speaker 1>either an I m F program or capital controls because

0:20:09.160 --> 0:20:12.600
<v Speaker 1>this is a country that has large external vulnerabilities. They

0:20:12.640 --> 0:20:15.400
<v Speaker 1>have a large current account deficit that needs financing, which

0:20:15.480 --> 0:20:19.240
<v Speaker 1>means they are dependent on external capital. So ultimately, I

0:20:19.320 --> 0:20:22.520
<v Speaker 1>think everyone is going to concede and we will see

0:20:22.560 --> 0:20:26.480
<v Speaker 1>this past or at least more quickly as opposed to uh,

0:20:26.720 --> 0:20:29.600
<v Speaker 1>you know, after a long delay. But at the moment,

0:20:29.800 --> 0:20:31.960
<v Speaker 1>I think, as I say, I think the Turks believe

0:20:32.000 --> 0:20:34.640
<v Speaker 1>they have more bargaining power and they're trying to extract

0:20:34.760 --> 0:20:37.280
<v Speaker 1>more concessions from the US, and I think that's unlikely.

0:20:38.520 --> 0:20:42.480
<v Speaker 1>Banks in Europe are exposed to what's going on in Turkey,

0:20:42.600 --> 0:20:46.159
<v Speaker 1>specifically b b v A, UNI Credit in Italy, BNP

0:20:46.280 --> 0:20:49.840
<v Speaker 1>Party bar in France. If they called mid Raman and

0:20:49.920 --> 0:20:53.160
<v Speaker 1>asked for his advice, what would you say, I mean

0:20:53.200 --> 0:20:56.040
<v Speaker 1>at this at this point, I don't think the lights

0:20:56.080 --> 0:20:59.920
<v Speaker 1>to slashing red. I think the ECB Single Supervisory Mecha

0:21:00.000 --> 0:21:03.159
<v Speaker 1>there's in the eas send the regulator is aware of

0:21:03.400 --> 0:21:07.440
<v Speaker 1>exposure to the Turkish economy into the banking system. So

0:21:08.080 --> 0:21:11.960
<v Speaker 1>you know, there's there's there's there's some active monitoring going on,

0:21:12.080 --> 0:21:14.920
<v Speaker 1>but I don't think at this stage where near a crisis.

0:21:15.000 --> 0:21:18.320
<v Speaker 1>If if Turkey really wore to enter a full blown

0:21:18.400 --> 0:21:21.080
<v Speaker 1>balance of payments crisis, and I think there would be

0:21:21.200 --> 0:21:24.200
<v Speaker 1>some hit on the respective banking systems you've just outlined,

0:21:24.400 --> 0:21:26.080
<v Speaker 1>I don't think that would flow to become a larger

0:21:26.119 --> 0:21:29.280
<v Speaker 1>political crisis in any of these countries because in countries

0:21:29.359 --> 0:21:32.080
<v Speaker 1>like Spain and indeed France, a lot of work has

0:21:32.160 --> 0:21:35.359
<v Speaker 1>been done on the banking system through their respective crisis

0:21:35.800 --> 0:21:38.440
<v Speaker 1>since two thousand and eight. So you know, I think

0:21:38.480 --> 0:21:41.480
<v Speaker 1>there is exposure. The ECB is keeping an eye on that,

0:21:41.600 --> 0:21:45.040
<v Speaker 1>but I don't think this will necessarily precipitate or trigger

0:21:45.080 --> 0:21:47.840
<v Speaker 1>a crisis in any of these markets or with respect

0:21:47.920 --> 0:21:50.960
<v Speaker 1>of their banking systems. Do you believe that Turkey will

0:21:51.000 --> 0:21:54.480
<v Speaker 1>make an application to the International Monetary Fund for funds?

0:21:55.720 --> 0:21:57.640
<v Speaker 1>So this is the problem for air do one. I mean,

0:21:57.760 --> 0:22:01.440
<v Speaker 1>since he came to power, he has built a political

0:22:01.640 --> 0:22:05.240
<v Speaker 1>narrative on the back of having free Turkey from the

0:22:05.400 --> 0:22:08.480
<v Speaker 1>clutches of the I M S. So do you think

0:22:08.560 --> 0:22:12.199
<v Speaker 1>about the the recent elections, the fact and has now

0:22:12.280 --> 0:22:17.320
<v Speaker 1>instituted a presidential system that gives him a huge amount

0:22:17.400 --> 0:22:21.639
<v Speaker 1>of power and plain influence over the country's institutions. Accepting

0:22:21.680 --> 0:22:24.400
<v Speaker 1>the risk of the I m F would massively constrain

0:22:24.560 --> 0:22:28.600
<v Speaker 1>his ambitious, mega political project. So this isn't easy. However,

0:22:29.040 --> 0:22:31.560
<v Speaker 1>I do think it's the more likely outcome via the

0:22:31.680 --> 0:22:35.960
<v Speaker 1>capital controls, which I think would be extremely damaging economically

0:22:36.000 --> 0:22:38.440
<v Speaker 1>and and and and broadly, I think thanks to the

0:22:38.840 --> 0:22:42.520
<v Speaker 1>economic reputation of the country. So this is why I

0:22:42.640 --> 0:22:46.159
<v Speaker 1>think you will see today the government will announce an

0:22:46.160 --> 0:22:50.359
<v Speaker 1>economic reform plan. I don't think the idea of fiscal

0:22:50.440 --> 0:22:53.800
<v Speaker 1>consolidation or meaningful structural reforms will be apparent. I think

0:22:53.840 --> 0:22:57.439
<v Speaker 1>the market will be unconvinced. I think this pressure will continue,

0:22:57.480 --> 0:22:59.840
<v Speaker 1>and as I say, we'll see conventional policy action in

0:23:00.000 --> 0:23:04.040
<v Speaker 1>the street risers, probably an emergency hike in August, and

0:23:04.200 --> 0:23:06.440
<v Speaker 1>then I think it's really for us to see whether

0:23:06.560 --> 0:23:07.840
<v Speaker 1>or not we have to head down the route. And

0:23:07.840 --> 0:23:10.960
<v Speaker 1>I'm at program or compital control. Midd Ramen, thank you

0:23:11.119 --> 0:23:15.399
<v Speaker 1>very much, Managing Director Europe for Eurasia Group, joining us

0:23:15.600 --> 0:23:36.240
<v Speaker 1>from London. Not content with its success on the small screen,

0:23:37.000 --> 0:23:41.920
<v Speaker 1>Google is looking to the big screen. Billboards in railway stations,

0:23:42.320 --> 0:23:47.200
<v Speaker 1>shopping centers and shop windows in Germany, the company could

0:23:47.240 --> 0:23:51.120
<v Speaker 1>be branching out as it uses data from its user

0:23:51.240 --> 0:23:55.959
<v Speaker 1>database in order to display advertisements targeted to specific audiences.

0:23:56.200 --> 0:23:58.560
<v Speaker 1>Here to tell us more about this is Alex Webb,

0:23:58.680 --> 0:24:02.879
<v Speaker 1>the Bloomberg Innion calmness covering all things technology when it

0:24:02.960 --> 0:24:06.280
<v Speaker 1>comes to Europe, and he joins us from London. Alex,

0:24:06.320 --> 0:24:08.800
<v Speaker 1>a pleasure to have you here explain exactly what you

0:24:08.920 --> 0:24:12.119
<v Speaker 1>believe Google is looking to do. So this story is

0:24:12.200 --> 0:24:15.000
<v Speaker 1>really coming from Virtus Voco, which is in some ways

0:24:15.040 --> 0:24:16.800
<v Speaker 1>the closer to thing that Germany has to Business Week.

0:24:16.840 --> 0:24:20.760
<v Speaker 1>It literally is the translation. And they have reported the

0:24:20.800 --> 0:24:24.120
<v Speaker 1>Germany as that the Google is in talks in Germany

0:24:24.200 --> 0:24:27.360
<v Speaker 1>to get into out of home advertising, which is billboards

0:24:27.440 --> 0:24:31.440
<v Speaker 1>essentially and increasingly digital billboards, you know, screens which you

0:24:31.480 --> 0:24:33.760
<v Speaker 1>see it, as you say, at train stations and and

0:24:34.080 --> 0:24:37.800
<v Speaker 1>you know around the place in town centers. Now the

0:24:37.920 --> 0:24:39.800
<v Speaker 1>thing that Google, where Google can bring an edge to

0:24:39.840 --> 0:24:42.240
<v Speaker 1>this is at the moment those screens are kind of

0:24:42.520 --> 0:24:45.040
<v Speaker 1>bid for in a fairly classic way where someone says,

0:24:45.040 --> 0:24:47.000
<v Speaker 1>I would like to have twenty minutes over the course

0:24:47.040 --> 0:24:49.439
<v Speaker 1>of the day of my ad being displayed at these sites.

0:24:49.800 --> 0:24:53.560
<v Speaker 1>What Google does with its ads online is called programmatic advertising,

0:24:53.600 --> 0:24:57.320
<v Speaker 1>where essentially you have a live bidding process that every

0:24:57.359 --> 0:24:59.959
<v Speaker 1>time someone who kind of matches the demography you want

0:25:00.119 --> 0:25:03.920
<v Speaker 1>target visits a website, algorithms bid against each other to

0:25:04.119 --> 0:25:07.080
<v Speaker 1>show now to that person. Now, it's unlikely that they'll

0:25:07.080 --> 0:25:09.320
<v Speaker 1>be able to do that on such a specific person

0:25:09.400 --> 0:25:11.359
<v Speaker 1>to person basis, but they might be able to do

0:25:11.400 --> 0:25:14.359
<v Speaker 1>it more demographically. So if it can tell from the

0:25:14.440 --> 0:25:16.720
<v Speaker 1>number of mobile phones in the area that there are

0:25:17.280 --> 0:25:20.919
<v Speaker 1>males aged between twenty five and thirty with an average

0:25:20.960 --> 0:25:24.200
<v Speaker 1>income income of X, then it can decide to push

0:25:24.240 --> 0:25:27.719
<v Speaker 1>a particular kind of add to that billboard. Well, Alex,

0:25:27.920 --> 0:25:30.960
<v Speaker 1>let's use an example of a train station and you

0:25:31.200 --> 0:25:36.760
<v Speaker 1>have people arriving from different locations, perhaps for different events.

0:25:37.240 --> 0:25:41.680
<v Speaker 1>In your column you speak about a potential soccer match.

0:25:42.640 --> 0:25:44.879
<v Speaker 1>Give us an example of how you could be on

0:25:45.119 --> 0:25:51.600
<v Speaker 1>different platforms of a railway station and see different digital ads. Yeah,

0:25:51.640 --> 0:25:56.560
<v Speaker 1>exactly so, particularly as more train stations introduced WiFi, for instance,

0:25:56.600 --> 0:25:59.960
<v Speaker 1>which can tell within quite a concentrated area which phone

0:26:00.160 --> 0:26:04.160
<v Speaker 1>are there. It can then probably you know, automatically identify

0:26:04.640 --> 0:26:08.480
<v Speaker 1>that the people on that platform overwhelmingly have an interest

0:26:08.560 --> 0:26:12.240
<v Speaker 1>in sports, and um, therefore it's better perhaps to push

0:26:12.280 --> 0:26:15.720
<v Speaker 1>them ads for beer or soccer cleats or something like that.

0:26:16.119 --> 0:26:19.640
<v Speaker 1>Whereas if it's on a different platform, there are commuters

0:26:19.720 --> 0:26:22.760
<v Speaker 1>heading home from work, um, that could probably work out

0:26:22.840 --> 0:26:24.359
<v Speaker 1>that it might be better to sell them an AD

0:26:24.520 --> 0:26:26.960
<v Speaker 1>or push them an AD for a car for instance. Um,

0:26:27.119 --> 0:26:30.520
<v Speaker 1>and is that sort of specificity which can enable a

0:26:30.640 --> 0:26:33.600
<v Speaker 1>better return on the investment in ads. Therefore they might

0:26:33.640 --> 0:26:35.800
<v Speaker 1>be able to charge more and generate more value from

0:26:35.920 --> 0:26:39.840
<v Speaker 1>that kind of billboard real estate? What is the market

0:26:39.960 --> 0:26:44.760
<v Speaker 1>for this billboard real estate? This digital billboard? So it's

0:26:45.359 --> 0:26:49.720
<v Speaker 1>proportionately as a as a proportion of global ad spend.

0:26:49.920 --> 0:26:51.760
<v Speaker 1>Depending on where you are, it's something between five and

0:26:51.920 --> 0:26:54.560
<v Speaker 1>nine percent, And people tend to estimate the global ad

0:26:54.640 --> 0:26:58.439
<v Speaker 1>market is somewhere around five fifty billion dollars. So, um,

0:26:58.680 --> 0:27:02.840
<v Speaker 1>you know, it's not as valuable right now as digital

0:27:02.920 --> 0:27:05.240
<v Speaker 1>ads on the web or indeed on television. It's a

0:27:05.280 --> 0:27:07.960
<v Speaker 1>small part of that, but it is also everywhere, and

0:27:08.440 --> 0:27:11.600
<v Speaker 1>it has been slower to catch up with the ads

0:27:11.680 --> 0:27:15.000
<v Speaker 1>revolution than other parts of the ecosystem. Now, the one

0:27:15.000 --> 0:27:16.840
<v Speaker 1>thing I should add is that you know, digital ads

0:27:16.840 --> 0:27:20.600
<v Speaker 1>and and ad targeting based on user data or cell

0:27:20.640 --> 0:27:22.560
<v Speaker 1>phone data is already something that happens in a lot

0:27:22.640 --> 0:27:25.520
<v Speaker 1>of places. It's just not as sophisticated as it might be.

0:27:25.960 --> 0:27:29.040
<v Speaker 1>And Google clearly has a lot of expertise in really

0:27:29.119 --> 0:27:33.960
<v Speaker 1>highly sophisticated ad targeting. Now there's highly sophisticated ad targeting

0:27:34.240 --> 0:27:39.040
<v Speaker 1>depends on location based mobile data. Correct, Yes, it would

0:27:39.080 --> 0:27:42.200
<v Speaker 1>be ultimately. You know Google in Europe for instance, it

0:27:42.359 --> 0:27:47.440
<v Speaker 1>has sev of um cell phones using Android. That means

0:27:47.480 --> 0:27:50.760
<v Speaker 1>that it's got a pretty good sense of what sort

0:27:50.800 --> 0:27:55.120
<v Speaker 1>of people are in any given area at any given time. Um. Now,

0:27:55.320 --> 0:27:58.320
<v Speaker 1>I when I was at the can Ads Festival last month,

0:27:58.359 --> 0:28:00.480
<v Speaker 1>I spoke to some people about this and they said,

0:28:00.520 --> 0:28:02.800
<v Speaker 1>for instance that they you know, they have they already

0:28:02.840 --> 0:28:06.840
<v Speaker 1>buy data from mobile phone carriers and that helps them,

0:28:07.359 --> 0:28:11.440
<v Speaker 1>um workout who is there. But as I said, like

0:28:11.560 --> 0:28:15.920
<v Speaker 1>the ability to automate that process and therefore, um, you

0:28:16.080 --> 0:28:19.240
<v Speaker 1>reduce some of the overheads where Google can really innovate

0:28:19.320 --> 0:28:22.840
<v Speaker 1>and drive this forward. Alex If, for example, you are

0:28:22.960 --> 0:28:27.119
<v Speaker 1>taking a train in the London Underground and you're waiting

0:28:27.200 --> 0:28:30.960
<v Speaker 1>on the platform with your mobile phone and it's connected

0:28:31.040 --> 0:28:35.399
<v Speaker 1>to the free WiFi in the London underground. Can they

0:28:35.480 --> 0:28:39.600
<v Speaker 1>then use that information to then push adds to you. Well,

0:28:40.680 --> 0:28:42.320
<v Speaker 1>this is where there's something of a gray era, and

0:28:42.360 --> 0:28:45.920
<v Speaker 1>there's not much legislation right now, but I think at

0:28:45.960 --> 0:28:48.160
<v Speaker 1>the moment it would seem unlikely that they will be

0:28:48.240 --> 0:28:50.480
<v Speaker 1>able to do it specifically to me, you know, be

0:28:50.560 --> 0:28:53.760
<v Speaker 1>quite creepy. If, for instance, I'll give you an example,

0:28:54.000 --> 0:28:56.040
<v Speaker 1>when I visit Amazon, for some reason I don't smoke,

0:28:56.200 --> 0:28:58.720
<v Speaker 1>I get ads for Nicorette constantly. Now I think it's

0:28:58.720 --> 0:29:01.680
<v Speaker 1>because I bought a a French liqueur, which a lot

0:29:01.720 --> 0:29:03.560
<v Speaker 1>of smokers drink, and so therefore it assumes that I'm

0:29:03.560 --> 0:29:06.320
<v Speaker 1>a smoker. Now that sort of every time I went

0:29:06.360 --> 0:29:08.480
<v Speaker 1>on a platform, if I were to get an ad

0:29:08.560 --> 0:29:12.280
<v Speaker 1>for nicarette, I think that that might feel like an intrusion.

0:29:12.760 --> 0:29:14.480
<v Speaker 1>And also I don't want to have some sort of

0:29:14.520 --> 0:29:16.440
<v Speaker 1>reflected judgment from the friends who might be on the

0:29:16.480 --> 0:29:18.960
<v Speaker 1>platform with me. So you know, that sort of public

0:29:19.400 --> 0:29:22.640
<v Speaker 1>specific advertising, I think is something which will not happen

0:29:22.680 --> 0:29:27.440
<v Speaker 1>anytime soon. But this sort of broader demographic targeting is

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<v Speaker 1>something which is developing. I want to thank you very

0:29:30.040 --> 0:29:34.280
<v Speaker 1>much for enlightening us a fascinating topic. Alex web our

0:29:34.320 --> 0:29:39.360
<v Speaker 1>Bloomberg Opinion columnists for all Things Technology based in London,

0:29:39.600 --> 0:29:42.680
<v Speaker 1>and I encourage you to read his piece on Bloomberg

0:29:42.960 --> 0:29:47.520
<v Speaker 1>dot com slash Opinion all about how Google Ads will

0:29:47.560 --> 0:29:54.360
<v Speaker 1>be targeting a billboard near you. Thanks for listening to

0:29:54.400 --> 0:29:57.240
<v Speaker 1>the Bloomberg P and L podcast. You can subscribe and

0:29:57.360 --> 0:30:00.760
<v Speaker 1>listen to interviews at Apple Podcast, sound Cloud, or whatever

0:30:00.880 --> 0:30:04.320
<v Speaker 1>podcast platform you prefer. I'm pim Fox, I'm on Twitter

0:30:04.640 --> 0:30:08.160
<v Speaker 1>at pim Fox. I'm on Twitter at Lisa Abramo. It's

0:30:08.200 --> 0:30:11.200
<v Speaker 1>one before the podcast. You can always catch us worldwide

0:30:11.240 --> 0:30:12.160
<v Speaker 1>on Bloomberg Radio