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Speaker 1: It's time to get inside the Giants Huddle up on

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Speaker 1: Giants dot Com. Here we go, Here we go on

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Speaker 1: the Giants Mobile. Let him in there, let's go on

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Speaker 1: the Giants Podcast Network. Welcome to another edition of the

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Speaker 1: Giants Huddle. I'm Paul to Tina, and of course you

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Speaker 1: could always catch the Giants Huddle on all your favorite

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Speaker 1: podcast platforms at the Giants dot Com or the Giants

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Speaker 1: Mobile app. Today we've got a very very special guest,

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Speaker 1: Charlotte Carry, the NFL's director of Broadcasting, is one of

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Speaker 1: the six executives responsible for making the NFL schedule. Now,

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Speaker 1: I'm glad you've got some rest, Charlotte, because we've got

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Speaker 1: grill you a little bit today. As to all the

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Speaker 1: machin nations that went into this, thank you so much

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Speaker 1: for joining us. Thanks for having me. Paul, go go

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Speaker 1: a little easy on me today. It's it's been a

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Speaker 1: it's been a long couple of months. Here, I got you. Hey.

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Speaker 1: Let me start off with a couple of numbers that

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Speaker 1: I know you know well, six executives since January working

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Speaker 1: on this schedule Moreton seventy two total games over eighteen

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Speaker 1: weeks of the season. And I hear that it was

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Speaker 1: scheduled one thousand, nineteen and fifty three that finally made it. So,

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Speaker 1: so tell me how many finalists were there over the

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Speaker 1: last several weeks, how many actually got the commission to

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Speaker 1: Goodell's office before Lee finally settled on this one. You know,

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Speaker 1: I think we actually ended up with nine finalist schedules. Um.

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Speaker 1: We call them contenders, and we we put contenders up

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Speaker 1: every time to try to be our current leader or

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Speaker 1: leader in the clubhouse as Mike likes to call it. Um.

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Speaker 1: And you know, we we checked point with the commissioner

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Speaker 1: throughout so about once a week, you know, depending on

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Speaker 1: schedules and such, we'll go up there and you know,

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Speaker 1: share our you know, where where we are currently, what

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Speaker 1: are thinking is, and you know, get his feedback and

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Speaker 1: input over the course of the process. Um. So he saw,

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Speaker 1: he saw a decent amount of whether they were finished

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Speaker 1: schedules or just you know, some framing points through the

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Speaker 1: course of the process. He was very much involved. Was

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Speaker 1: there ever a time where you thought, as a collective

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Speaker 1: group of six, we got it, and then all of

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Speaker 1: a sudden, either something popped up that you didn't realize,

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Speaker 1: or maybe the commissioners said, wait a minute, folks, we

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Speaker 1: gotta check on this every day. That happens every day

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Speaker 1: throughout the process. We're like, wait a minute, are we

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Speaker 1: sure we want to do that. Let's go back to

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Speaker 1: square one. Honestly, you know, the trickiest things that happened

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Speaker 1: I think over the course of the process or all

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Speaker 1: of the player movements and uncertainty and you know, things

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Speaker 1: along those lines. So when you have a Tom Brady

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Speaker 1: retire and then unretire, it's kind of all systems stop.

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Speaker 1: Let's rethink what we're doing with the entire you know,

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Speaker 1: primetime packages and and all of the schedules throughout. So

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Speaker 1: you know, there are definitely pieces that are a little

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Speaker 1: bit more of an all system stop type uh type

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Speaker 1: type thing when it's a huge player that moves, whether

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Speaker 1: it's Russell Wilson going to Denver or Matt Ryan going

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Speaker 1: to Indie or Tom Brady retiring and unretiring all of

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Speaker 1: those different pieces. Um. But then on top of it,

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Speaker 1: you know, if there are things that we see that

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Speaker 1: we don't like throughout the schedule process, it's a little

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Speaker 1: bit like groundhogs day. We will run every night, write

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Speaker 1: new rules, come in the next morning, see what the

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Speaker 1: meeter did, see what we got overnight. And generally we're

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Speaker 1: looking at, you know, on a good night, we're looking

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Speaker 1: at hundreds of schedules. On a bad night, we're looking

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Speaker 1: at you know, five or six. But generally speaking, it's

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Speaker 1: it's the former. And you know, all of those rules

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Speaker 1: that we write obviously go into the system and we

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Speaker 1: see the results the next day. So there are certain

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Speaker 1: things that over the course of the process we're like,

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Speaker 1: we really like that game and that, but you know what,

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Speaker 1: this is probably not a great stretch for the Giants,

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Speaker 1: so let's try to fix that in the next iteration.

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Speaker 1: So we're right rules against it and see what we

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Speaker 1: come up with the next day. Now we know that

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Speaker 1: the schedule for the release is done in coordination with

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Speaker 1: NFL Network, and we know that, you know, it used

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Speaker 1: to be in April that it was moved to May.

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Speaker 1: We've talked to Mike North about that in the past.

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Speaker 1: Do you guys, as a collective group of six have

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Speaker 1: any say in the schedule release state? Because I have

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Speaker 1: to imagine, as you're going through these permutations, you have

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Speaker 1: a rough idea of when you think you might get

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Speaker 1: it done, but then as it gets the crunch time,

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Speaker 1: you might be sweating just a little bit. You know,

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Speaker 1: we work, We worked really closely internally with with the

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Speaker 1: entire schedule, release team and um and you know it,

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Speaker 1: it's we We definitely had some input into you know,

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Speaker 1: the time range in which uh this gets released with

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Speaker 1: draft right, you know, a couple of weeks before when

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Speaker 1: we actually released it. The last couple of years, we

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Speaker 1: had asked for a little bit of time just to

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Speaker 1: be able to react to anything that you know, any

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Speaker 1: crazy uh, any crazy events that may happen at draft

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Speaker 1: or or what not, whether their player movements or you know,

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Speaker 1: drafting a new quarterback or you know, the Giants had

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Speaker 1: a fantastic draft this year, so you know, wanting to

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Speaker 1: take those things into account and make sure that we

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Speaker 1: are paying attention and able to react to them, you know,

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Speaker 1: and not putting a schedule out that may not be

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Speaker 1: able to encompass some of the things that we learned

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Speaker 1: throughout the draft. When were you able to put this

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Speaker 1: year's schedule in cement? You know what? Honestly, we were

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Speaker 1: working on it up through uh. It may have been

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Speaker 1: it may have been Wednesday morning, was either Tuesday night

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Speaker 1: or I I don't even remember at this point, but

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Speaker 1: it was it was late into this week and we

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Speaker 1: got final approval and then it was just all systems go.

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Speaker 1: Let's get through all the paperwork and make sure that

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Speaker 1: we're in good shape and make sure that everything is

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Speaker 1: legal in here, and and go get it out to

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Speaker 1: the clubs and get it out to the public as

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Speaker 1: soon as possible. Giant season tickets are on sale now

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Speaker 1: for the season. In addition to ticket savings, membership benefits

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Speaker 1: include access to exclusive events, experiences, pre sales, and more.

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Speaker 1: You can lock in your seat starting at just one

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Speaker 1: hundred bucks called n yg is a Giants dot com

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Speaker 1: slash tickets for more information. I had read somewhere that

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Speaker 1: there were twenty five thousand different rules and guidelines and

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Speaker 1: so that you have to go through, which is why

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Speaker 1: you need computers to help you out. Is that honestly

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Speaker 1: a good estimate? Is it really that many? Yeah, it's

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Speaker 1: actually incredible. I mean some of those rules are evergreen

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Speaker 1: every year. Right, We're not gonna play a team with

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Speaker 1: a four grain world trip. We're not going to open

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Speaker 1: you a three away to start the season or close

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Speaker 1: you with three away to end the season. There are

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Speaker 1: certain things that are somewhat evergreen rules that we just

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Speaker 1: won't do to a to a team, So those already

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Speaker 1: just kind of live in the soft whereas is. But

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Speaker 1: every year, it's it's an incredible the amount of work

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Speaker 1: that goes into this process, and UM, Mike North and

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Speaker 1: I every night are writing rules, trying to make sure

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Speaker 1: that we're not screwing anything up putting them incorrectly, and uh,

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Speaker 1: but you know it really is it's about twenty five

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Speaker 1: thou rules that we have UM in the software, and

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Speaker 1: it's incredible that we can have that many constraints and

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Speaker 1: still see so many incredible playable schedules. UM every year

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Speaker 1: to share with us one or two of the biggest

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Speaker 1: land mines aside from Tom Brady coming out of retirement

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Speaker 1: or Russell Wilson getting traded, that really kind of through

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Speaker 1: the entire Apple card upside down this year. You know what,

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Speaker 1: It's funny, those were, those were really kind of the

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Speaker 1: big pieces, right when when we don't know much about those,

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Speaker 1: you know, those really impactful players. We can just go

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Speaker 1: back to Tom Brady for one second. Because Tampa Bay

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Speaker 1: has such a great slate of games this year, right

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Speaker 1: they play they play Kansas City, they played Dallas, they

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Speaker 1: pay the Rams, They have so many great opponents that

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Speaker 1: with Tom Brady at quarterback, those are fantastic great we'd

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Speaker 1: like to think from almost as assets that we can

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Speaker 1: spread around to our media partners and also to make

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Speaker 1: sure for the fans that we're putting them in the

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Speaker 1: right windows. But when Tom Brady retires, there are a

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Speaker 1: lot of question marks of who's who's the Buccaneers quarterback?

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Speaker 1: Are those games as good? Obviously we still have to

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Speaker 1: do something with them. They're great games, but it changes

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Speaker 1: the dynamics lightly. So again it's a little bit all

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Speaker 1: systems stop when something like that happens. Um, we're honestly

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Speaker 1: even even Russell Wilson. That was another great example, those

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Speaker 1: those player movement pieces. I think this year we're the

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Speaker 1: biggest kind of land minds off you will. That really

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Speaker 1: forced us to stop and take a fresh look at

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Speaker 1: what we were doing. Um, But yet those were it was.

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Speaker 1: It was we were lucky. I should say that a

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Speaker 1: lot of those things were cemented early in the process.

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Speaker 1: Tom Brady retired early, and then he came back and

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Speaker 1: unretired in March, and so we actually had some time

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Speaker 1: to react. It's a little bit trickier when that happens,

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Speaker 1: you know, in April, especially the first or second week

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Speaker 1: in April or May, and you know, even if it's

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Speaker 1: draft week to be able to react to that and

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Speaker 1: get get together so quickly. So so we were lucky

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Speaker 1: with the timing on a lot of those pieces this

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Speaker 1: year for sure. Okay, let me get a little more

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Speaker 1: specific about the Giants, because obviously we're doing a Giants program.

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Speaker 1: A lot of Giants fans have some thoughts themselves. What

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Speaker 1: were some of the very unique permutations or maybe very

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Speaker 1: oddball things that you guys wound up having to change

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Speaker 1: direction on with the Giants over the course of the

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Speaker 1: last month or so, if there were any Maybe their

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Speaker 1: schedule was easy, I don't know. Yeah, I mean we

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Speaker 1: see things like three game road trips a lot that

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Speaker 1: sometimes we're like, you know, we really would like to

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Speaker 1: not do this to any team over the course of

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Speaker 1: the season. But you know, especially if they are stadium

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Speaker 1: blocks involved and things like that, you know, it just

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Speaker 1: it happens, and every team is going to have schedule

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Speaker 1: inequities that they're not going to love every single year.

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Speaker 1: Um with the Giant schedule, this year. You know, one

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Speaker 1: of the things we really liked was we we did

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Speaker 1: like them on Thanksgiving. We thought it was really fun.

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Speaker 1: I know that. You know, I grew up I have

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Speaker 1: to say, I grew up a huge Giants fan, So

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Speaker 1: I have to be partial at this point with you know,

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Speaker 1: my rule at the league. But I grew up a

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Speaker 1: huge Giants fan, and um and I uh, you know,

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Speaker 1: the the Dallas rivalry is is real and you know

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Speaker 1: I felt it obviously growing up as a kid, and

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Speaker 1: you know, it's it's something that is still really exciting.

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Speaker 1: You know, we're playing both ends of that game in

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Speaker 1: national windows, but on Thanksgiving. To me, you know, nothing

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Speaker 1: really says Thanksgiving like a Giant's Dallas game four thirty.

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Speaker 1: It's it's our biggest window, right. We usually get the

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Speaker 1: most viewership in that one window over the course of

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Speaker 1: the season. So we're really excited about that. Well, let's

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Speaker 1: talk about that game for a second, because since the

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Speaker 1: nineteen seventy merger with the a f L and NFL,

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Speaker 1: the Giants have been on Thanksgiving four times, been the

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Speaker 1: Dallas only once in two So was it the kind

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Speaker 1: of thing where you you as a collective group, said

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Speaker 1: boy wouldn't this be great to get this game on

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Speaker 1: the schedule this year, or there's some other kind of

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Speaker 1: permutations or some type of of sharing or rotations that

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Speaker 1: go into play that said, well, maybe the Giant are

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Speaker 1: up this year. So you know, it's interesting. The way

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Speaker 1: that Thanksgiving works generally is with our with our partner

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Speaker 1: CBS and Fox. They flipped on and off each year

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Speaker 1: with who gets Dallas and who gets Detroit. So essentially

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Speaker 1: who gets the early window and who gets the late

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Speaker 1: window on Thanksgiving afternoon and when it's a when it's

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Speaker 1: a CBS game in Dallas, we usually have to use

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Speaker 1: one of the A F C H matchups to fill

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Speaker 1: out that slot because just the way the packages work

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Speaker 1: this year and such. That will change starting next year

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Speaker 1: with more on conference and we'll be able to, you know,

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Speaker 1: be a little bit more flexible with those opponents. But

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Speaker 1: if it were you know, if it were an A

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Speaker 1: f C here, we would have to put an a

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Speaker 1: FC opponent into that slot. It's it's a Fox here.

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Speaker 1: So we had a little bit more flexibility with putting

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Speaker 1: an NFC opponent um against Dallas, And to be honest

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Speaker 1: with you, we let it float a little bit there

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Speaker 1: were there were a couple options for Thanksgiving. I think

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Speaker 1: a lot of us got comfortable and really liked, particularly me, Um,

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Speaker 1: the Giants on Thanksgiving in that window. That was something

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Speaker 1: that I was excited about in this particular schedule. Um,

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Speaker 1: But it's not something that we kind of closed the

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Speaker 1: door and locked in day one. That was something that

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Speaker 1: we to float and we saw many different things. We

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Speaker 1: saw Chicago, we saw Washington, we saw plenty of different

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Speaker 1: opponents in that window. But I think we all got

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Speaker 1: comfortable and ended up really liking the Giants. There. There

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Speaker 1: was a streak when NBC Sunday Night Football came into play.

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Speaker 1: I think for like the first ten years of that

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Speaker 1: series they had Giants and Dallas it seemed by in fact,

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Speaker 1: one year they had them twice in the same season. Uh,

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Speaker 1: the last couple of years that hasn't happened. Was there

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Speaker 1: a cognizant awareness of hey, NBC got Giants Dallas a lot,

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Speaker 1: and maybe we need to spread that game around a

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Speaker 1: little bit. Yeah, definitely, and also just change right. I

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Speaker 1: think that you know, Giants Dallas is always going to

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Speaker 1: be there's there's a historic rivalry. We're always going to

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Speaker 1: use it in a big window, so whether we're using it.

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Speaker 1: We said we have the ability sometimes to cross flex

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Speaker 1: as it's called, when I was talking about Thanksgiving and

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Speaker 1: happening to put an an FC game at Dallas. We

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Speaker 1: have the ability, a limited ability to cross lex games.

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Speaker 1: So sometimes, you know, we'll do like a Giant Dallas

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Speaker 1: double header game on CBS early in the season to

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Speaker 1: still have that flat and have that impacts and what

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Speaker 1: we used to do on NBC and and still definitely

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Speaker 1: will do again on NBC. Um just you know, spreading

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Speaker 1: it around a little bit with the partners. This year,

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Speaker 1: we have a great Giant Stallas game on Monday Night.

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Speaker 1: We definitely put it on Foxes of double Headed early

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Speaker 1: in this season before, so you know, we we generally

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Speaker 1: like to do a lot with that matchup. It just

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Speaker 1: depends on where it falls every year. Okay, let me

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Speaker 1: ask you about the international game. Giants going to London

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Speaker 1: for the third time, you know, seven against Miami, sixteen

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Speaker 1: against the Rams. Now this year they go and play

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Speaker 1: Green Bay. So what goes into that because I understand

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Speaker 1: that's starting next year. If I read correctly, every team

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Speaker 1: makes one trip to an international game every eight seasons.

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Speaker 1: But that rule doesn't take effect right until next season.

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Speaker 1: So what kind of parameters did you put into this

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Speaker 1: decision to put the Giants in London? You know, I

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Speaker 1: think that we work closely with our International group UM

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Speaker 1: on on all these international match up and again I

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Speaker 1: think that the Giants Giants green Bay sounds like a

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Speaker 1: football game, and it sounds like a great draw. It

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Speaker 1: it's a big game quite frankly for for an international game.

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Speaker 1: You know, Like I I think that we can all

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Speaker 1: say we've had a couple of softer matchups over there

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Speaker 1: this year. We have some really strong, really fun international

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Speaker 1: matchups that everyone in this building is fairly excited for. UM.

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Speaker 1: You know, the interesting thing that goes into a little

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Speaker 1: bit of the international mixes, you know, does the team

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Speaker 1: get their by right after or they home before they

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Speaker 1: on a short road trip. You know, we work really

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Speaker 1: closely with the clubs on what they would like. And

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Speaker 1: given the fact that this is fairly early in the season,

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Speaker 1: the Giants selected, you know what, we we don't really

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Speaker 1: want our buy r after. This is the only place

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Speaker 1: where a club can you know, give you input on

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Speaker 1: where they're by falls if they're doing an international trip,

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Speaker 1: they can give us a little bit of input of hey,

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Speaker 1: we'd like it right after, where we'd like it somewhere else.

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Speaker 1: That's basically all they can tell us. But you know,

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Speaker 1: being that early in the season, week five, it's a

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Speaker 1: little bit tricky to have your buy right there and then,

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Speaker 1: especially with the expanded season, have to go all the

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Speaker 1: way through the rest of the season with no rest.

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Speaker 1: So um, so we pushed there by a little bit later.

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Speaker 1: Um and you know, but it is interesting the whole

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Speaker 1: idea of London has shifted since we originally started sending

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Speaker 1: teams over years ago. Where teams would go over a

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Speaker 1: week early, they'd try to get their body clocks adjusted,

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Speaker 1: they'd want their by right after to come back. And

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Speaker 1: now teams have gotten a little bit more comfortable with

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Speaker 1: it and are going, you know, a couple of days

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Speaker 1: before the game, playing the game, and then coming home

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Speaker 1: that night. Especially if it's a nine thirty am Easter

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Speaker 1: time kickoff, you're back in your building by you know,

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Speaker 1: call it two am Monday morning or so. You have

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Speaker 1: a full week then to get ready for your next game.

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Speaker 1: So once you knew the Packers were part of the

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Speaker 1: London package and they were going to have a home

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Speaker 1: game against the Giants that kind of pushed you in

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Speaker 1: that direction. It sounds like yeah, absolutely and again like

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Speaker 1: that that wasn't locked in day one, but we really

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Speaker 1: liked it there and that was one of the things

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Speaker 1: that we focused on and you know, got fairly comfortable

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Speaker 1: with early. So um so, yeah, we were very very

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Speaker 1: bullish on that game. We really liked it, especially early

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Speaker 1: in this season going over to London. You know the

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Speaker 1: Giants as you well know, right, we all remember the

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Speaker 1: oh seven season with that success. We I don't know,

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Speaker 1: I think look going over to London somewhat of a

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Speaker 1: team building piece also, so hopefully well another hopefully we

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Speaker 1: have another season like oh seven. Don't miss your chance

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Speaker 1: to experience a premier hospitality experience watching Giants games, world

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00:15:20,240 --> 00:15:23,920
Speaker 1: class concerts in two as a Giant Sweet partner. Limited

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Speaker 1: full season locations are available or plays a deposit for

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Speaker 1: individual games called n y is a Giants dot com

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00:15:31,040 --> 00:15:34,960
Speaker 1: slash suites for more information. Well, now let me ask

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Speaker 1: you this, when when you look at the the international

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Speaker 1: package and you have multiple sites in the international series,

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Speaker 1: do the folks in those respective departments and countries do

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Speaker 1: they say, hey, was for example, another country saying we

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Speaker 1: would like that game. How do you decide which country

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Speaker 1: gets the international game where it finally lands. You know,

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Speaker 1: our our international group at the league is really UM

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Speaker 1: really you know, involved in in those conversations and pieces

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Speaker 1: and UM and Howard katz Is, I would say, you know,

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Speaker 1: he works very closely with them, especially on this one

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Speaker 1: piece UM to decide who goes where. And so it's

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Speaker 1: it's not as much the scheduling group that's deciding who's

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Speaker 1: going to which location. We definitely have you know, we

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Speaker 1: we have a little bit of influence and our in

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Speaker 1: the conversation, but but there it happens at a fairly

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Speaker 1: high level around here deciding who's going to end up

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Speaker 1: in which location every year. Final question, because I know

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Speaker 1: we're running out of time and we really appreciate you

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Speaker 1: taking to this opportunity to talk to us. With the

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Speaker 1: preseason schedule, we notice everybody is to be announced no

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Speaker 1: actual dates times. We know the networks do televise some

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Speaker 1: preseason games and now your partners, so how much say

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Speaker 1: will they have in the actual timing and the the

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Speaker 1: opponents for that matter, We know the Giants for example

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Speaker 1: of playing the Jets and the Patriots they always play

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Speaker 1: them every year and Cincinnati is the third team they'll

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Speaker 1: play this season. Yeah, you know the preseason schedule is

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Speaker 1: is definitely, UM, it's a whole other animal and UM,

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Speaker 1: A lot of it is, you know, football readiness and

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Speaker 1: making sure that we're making the best possible schedule for

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Speaker 1: the clubs. The clubs have a lot of input on

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Speaker 1: preseason UM, and you know it is it's definitely trying

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Speaker 1: to reduce travel and make sure that you know, we're

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Speaker 1: listening to each of the clubs on what they're what

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Speaker 1: they're kind of wanting to see over the course of

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Speaker 1: the preseason. Obviously, we can't make everybody happy, especially when

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Speaker 1: it comes to stadium blocks and concert tours. And as

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Speaker 1: I'm sure you know, with COVID and everything else, a

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Speaker 1: lot of concert tours were canceled over the last couple

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Speaker 1: of years and are happening in full force this summer.

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Speaker 1: So preseason was a little tricky with stadium blocks this year.

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Speaker 1: And and Blake Jones on our team, UM does a

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Speaker 1: fantastic job making the preseason schedule every year. UM, and

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Speaker 1: you know they're there are always constraints that occur, but

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Speaker 1: it's it's definitely you know, it's not as much the

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Speaker 1: national TV partners that drive this. It's a lot more

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Speaker 1: of the local TV partners. As I'm sure you know,

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Speaker 1: the teams each have their on TV partner in each

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Speaker 1: of their local markets for preseason, so it's a little

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Speaker 1: bit of a different model, um, but that I'm sure

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Speaker 1: informs a lot of the club's requests for what they'd

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Speaker 1: like to see as well. Final thought, Charlotte, in light

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Speaker 1: of the two years of the pandemic we just came

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Speaker 1: out of which obviously threw Haywire into everything in life,

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Speaker 1: not just the NFL schedule, was getting back to a

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Speaker 1: normal schedule process maybe a little bit of a relief. Yeah, absolutely, absolutely,

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Speaker 1: you know what, Honestly, the interesting thing is, we took

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Speaker 1: a little bit of learning from the last few years

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Speaker 1: and we made someone about hybrid model. We were in

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Speaker 1: the office some days, we were on Zoom Mothers, and

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Speaker 1: we were able to kind of, you know, have the

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Speaker 1: same camaraderie and you know, be in the office and

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Speaker 1: see each other and eat lunch together, but really be

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Speaker 1: locked in that room for a tremendous amount of hours

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Speaker 1: per day. Um. But at the same time, we could

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Speaker 1: also you know, work on zoom and being able to

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Speaker 1: just screen share and other things that it's It's been

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Speaker 1: an interesting process and it's really nice to at least

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Speaker 1: have that hybrid model where we can see what works

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Speaker 1: really well for our group and what the right kind

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Speaker 1: of balance is overall. So but yes, it's definitely been

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Speaker 1: good to get out of COVID times. Great stuff from

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Speaker 1: Charlotte Carey, the NFL's director of Broadcasting. Thank you so much,

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Speaker 1: and we not only appreciate your time, we appreciate all

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Speaker 1: your efforts and what you do for the National Football League.

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Speaker 1: Thanks for having me on. This is great. Once again,

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Speaker 1: Charlotte Carrey joining us here on the Giants Huddle. You

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Speaker 1: could always catch us on Giants dot com, the Giants

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Speaker 1: Mobile app, and all of your favorite podcast platforms. So long, everybody,