WEBVTT - Tighter Capacity Could Extend Rate Cycle

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<v Speaker 1>Hi, everyone.

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<v Speaker 2>This is Lee Klaskow when we're talking transports. Welcome to

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<v Speaker 2>Bloomberg Intelligence Talking Transports podcast. I'm your host, Lee Klaskow,

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<v Speaker 2>Senior Freight Transportation Logistics Analyst at Bloomberg Intelligence, Bloomberg's in-house

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<v Speaker 2>research arm. Before we dive in, a quick favor. If

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<v Speaker 2>you enjoy the podcast, please take a moment to follow, rate, review,

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<v Speaker 2>and share it with your network. It really helps more

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<v Speaker 2>people discover the show. Today's episode is a little different.

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<v Speaker 2>We're taking you on location to Trimble Insight 2026 in

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<v Speaker 2>San Diego for a panel discussion about the forces reshaping

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<v Speaker 2>the freight transportation markets. I was joined on stage by

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<v Speaker 2>Craig Fuller, founder and CEO of FreightWaves, and Alex Formoso,

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<v Speaker 2>executive VP of procurement and supply chain at Polyglass. The

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<v Speaker 2>conversation was moderated by Trimble's Martin Schmidt. We covered a

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<v Speaker 2>lot of ground, including whether the freight recovery is sustainable,

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<v Speaker 2>why tightening trucking capacity could keep rates higher for longer,

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<v Speaker 2>regulatory changes, and the impact of the Supreme Court's Montgomery decision.

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<v Speaker 2>We also debate the outlook for autonomous trucking and discuss

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<v Speaker 2>where AI is already creating real value and where the

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<v Speaker 2>human touch remains irreplaceable. We even look ahead to 2027

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<v Speaker 2>and discuss what carriers and shippers should be doing now

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<v Speaker 2>to prepare for what's coming next. So let's head to

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<v Speaker 2>San Diego and the main stage at Trimble Insight 2026.

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<v Speaker 3>San Diego.

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<v Speaker 4>Mmm, drink it in.

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<v Speaker 1>It always goes down smooth. Before this, we heard how

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<v Speaker 1>AI combined with human ingenuity and Sisu is changing transportation.

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<v Speaker 1>Our panel is going to bring that conversation into the

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<v Speaker 1>realities leaders are dealing with today. Market uncertainty, rising costs,

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<v Speaker 1>regulatory change, and the pressure to invest in technology while

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<v Speaker 1>continuing to run the business. We have three panelists as

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<v Speaker 1>introduced with very different perspectives. Craig Fuller, Lee Clasco, and

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<v Speaker 1>Alex Formoso. We only have 30-ish minutes here, so we're

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<v Speaker 1>going to move quickly. If time permits, we can finish

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<v Speaker 1>the audition, or we can try to tackle the driver shortage.

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<v Speaker 1>So let's start with Craig over here. Craig is the

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<v Speaker 1>founder and CEO of Freightwaves and brings a broad view

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<v Speaker 1>of the markets, capacity, and technology disruption. He hosts a

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<v Speaker 1>daily podcast at noon called Freightwaves. Lee Clasco is a

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<v Speaker 1>senior transportation and logistics analyst with Bloomberg Intelligence and brings

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<v Speaker 1>the data and financial perspective on carrier performance and the

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<v Speaker 1>market outlook. He also hosts a weekly podcast called Talking Transports.

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<v Speaker 1>And then Alex Formoso is the executive vice president of

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<v Speaker 1>procurement and supply chain at Polyglass MAPE. Did I get

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<v Speaker 1>that right?

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<v Speaker 3>Yes.

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<v Speaker 4>He's kind of a big deal.

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<v Speaker 1>He brings the shipper, manufacturing, and procurement perspective and might

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<v Speaker 1>also start a podcast after this. So let's get to

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<v Speaker 1>the actual questions here. So from each of your vantage points,

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<v Speaker 1>what is hitting transportation organizations the hardest right now? And

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<v Speaker 1>what are leaders most at risk of underestimating? Craig, let's

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<v Speaker 1>start with you.

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<v Speaker 5>Yeah, I mean, this is the most interesting time in trucking.

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<v Speaker 5>I've been around it, was born in it, been around

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<v Speaker 5>it my whole life. And I think it's the most

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<v Speaker 5>interesting time since deregulation. Frankly, because the regulators are taking

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<v Speaker 5>an enormous amount of look at all of the problems.

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<v Speaker 5>For the last five years, we've suffered, the industry's suffered

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<v Speaker 5>from a safety, security, and economic crisis that has created

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<v Speaker 5>the Great Freight Recession. We're now coming out of it,

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<v Speaker 5>largely thanks to regulatory pressure and oversight. And that's creating

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<v Speaker 5>a whole new playbook on how to respond to those events.

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<v Speaker 5>Technology and AI are part of that story, but I

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<v Speaker 5>think what's more interesting is how the government is actually

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<v Speaker 5>interfering in some ways or impacting the freight market in

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<v Speaker 5>ways that they haven't done in, frankly, years.

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<v Speaker 1>Lee, do you have anything to add to that?

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<v Speaker 3>Yeah, I think Greg really nailed it on the head.

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<v Speaker 3>In addition to that, there's obviously the macro backdrop, which

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<v Speaker 3>is extremely uncertain and inflationary, and I think that is

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<v Speaker 3>having a really big impact on carriers' ability to remain

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<v Speaker 3>profitable in this current environment. But with rates going up

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<v Speaker 3>as they have, obviously that has been a great tailwind

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<v Speaker 3>for them to mitigate those sort of risks and costs. Excellent.

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<v Speaker 1>And Alex, from your perspective? So from a shipper perspective,

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<v Speaker 1>we've been struggling a lot with availability of loads. Some

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<v Speaker 1>in some certain areas of the market and some others,

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<v Speaker 1>lack of abundancy there to be able to find it.

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<v Speaker 1>Then also the cost. The cost really has skyrocketed for

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<v Speaker 1>us and it's very difficult to pass the cost down

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<v Speaker 1>to our customer. They are willing to accept some of it,

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<v Speaker 1>but it's been a real struggle to pass it down

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<v Speaker 1>on the shipper side.

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<v Speaker 4>So is this a.

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<v Speaker 3>Temporary pressure or structural change.

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<v Speaker 1>Leaders need to plan around?

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<v Speaker 4>Structural.

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<v Speaker 5>We're pretty close with the FMCSA and DOT. I've had

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<v Speaker 5>a number of conversations with Secretary Barr's who's in charge

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<v Speaker 5>of the Federal Motor Carrier Safety Administration. And the way

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<v Speaker 5>that they're leaning into regulatory oversight are ways that we

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<v Speaker 5>haven't seen. If you think about, I bet many in

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<v Speaker 5>this room couldn't even name an FMCSA director that wasn't

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<v Speaker 5>named bars prior. It's had an enormous amount of turnover

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<v Speaker 5>in that job. But I think this administration is taking

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<v Speaker 5>that job very serious. It's really starting all the way

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<v Speaker 5>from the top at the White House and down. And

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<v Speaker 5>it fits their overall mission well. Whether you like the

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<v Speaker 5>policy or hate the policies, DOT is executing Trump's policies,

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<v Speaker 5>but they're trying to put rules in place that codify

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<v Speaker 5>these so that regardless of administration, that we will have

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<v Speaker 5>a tighter, more secure, and more regulated market than we

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<v Speaker 5>had before.

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<v Speaker 4>And I think what's.

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<v Speaker 5>Interesting about it is it used to be or had

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<v Speaker 5>been over the last decade is a lot of the

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<v Speaker 5>very powerful lobbying groups and very powerful operators like the

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<v Speaker 5>ATA are were pushing for deregulation and lowering the barriers

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<v Speaker 5>to entry. And I think what they've learned is that

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<v Speaker 5>by lowering the barriers to entry, making it easier to

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<v Speaker 5>get into the market, particularly for truck drivers, that it

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<v Speaker 5>was actually hurting their business. And I think if you

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<v Speaker 5>follow the money, the largest participants in the market, the

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<v Speaker 5>largest motor carriers and the associations have sort of woken

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<v Speaker 5>up to this safety, security, and more importantly, economic crisis.

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<v Speaker 5>And so I think we're going to have persistent regulatory

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<v Speaker 5>oversight and change. And that is going to change the

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<v Speaker 5>entire trajectory of this market. So I would say, based

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<v Speaker 5>on what I understand, is we're just getting started. And

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<v Speaker 5>it's not just the federal, the feds that are doing this,

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<v Speaker 5>but it's also extending to the states. And now, post-Montgomery,

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<v Speaker 5>you have the Supreme Court and the court system that

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<v Speaker 5>is actually regulating brokers, which have not... The FNCSA would

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<v Speaker 5>tell you they don't regulate shippers, they don't regulate brokers.

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<v Speaker 5>Now the court systems are taking the responsibility of regulating

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<v Speaker 5>freight brokers, which is also going to change the trajectory

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<v Speaker 5>of this market in ways that I think are going

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<v Speaker 5>to be pretty profound.

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<v Speaker 4>That's excellent.

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<v Speaker 1>We'll get into some of the Montgomery discussions maybe a

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<v Speaker 1>little bit later here. Lee, what do you think has

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<v Speaker 1>changed most over the past, I was going to say year,

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<v Speaker 1>but things change like every week it seems like right now.

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<v Speaker 1>What do you think has changed the most this year?

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<v Speaker 3>Well, I think it's really the supply side that Craig

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<v Speaker 3>was talking about. You know, we view what's going on

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<v Speaker 3>there as really creating a different rate cycle than what

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<v Speaker 3>we've seen in the past. Really, it's going to be

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<v Speaker 3>an elongated rate cycle. So higher rates probably for longer. And,

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<v Speaker 3>you know, at the end of the day, no matter

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<v Speaker 3>who's in the White House, you know, no matter what

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<v Speaker 3>party's in the White House, we think that what the

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<v Speaker 3>federal government is doing today has been a net positive

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<v Speaker 3>for road safety. And so I don't see, you know,

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<v Speaker 3>a lot of the things that the Trump administration is

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<v Speaker 3>doing to get necessarily rolled back. You know, I think

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<v Speaker 3>it's road safety is something I think we all can

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<v Speaker 3>agree on. It's a good thing. And what they've been

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<v Speaker 3>doing is helping to improve the overall safety of the

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<v Speaker 3>rules to take roads, taking people that shouldn't be behind

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<v Speaker 3>a truck off the road. So I think that's that positive.

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<v Speaker 4>And then, you know, what's changed?

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<v Speaker 3>You know, it's whatever's going on in the Middle East,

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<v Speaker 3>whether it's the Strait of Hormuz, you know, it's like

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<v Speaker 3>game on, game off. And that's obviously having a huge

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<v Speaker 3>impact on diesel pricing. And that's a huge input for

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<v Speaker 3>the trucking industry. So, you know, geopolitical trends, I think,

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<v Speaker 3>is a big thing that's been changing. And then, you know,

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<v Speaker 3>what Craig was talking about on the supply side. That's

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<v Speaker 3>a great transition into the next topic. So several of

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<v Speaker 3>these pressures come back to the health of the freight market.

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<v Speaker 3>Are we entering a real and sustainable freight market recovery,

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<v Speaker 3>or are the current improvements mainly being driven by higher

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<v Speaker 3>operating costs and capacity leaving the market?

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<v Speaker 4>Craig? Well, I mean, the answer is yes.

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<v Speaker 5>A lot of the improvements are because we are seeing

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<v Speaker 5>structural changes in capacity created by regulatory changes. You're seeing

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<v Speaker 5>less entrants come into market. The driver hiring situation is

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<v Speaker 5>as tight. I'm sure folks in this room would attest

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<v Speaker 5>to how hard it is to find truck drivers. And ultimately,

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<v Speaker 5>truck drivers is the capacity constraint. The manufacturers can produce

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<v Speaker 5>more trucks. It is really about whether we can find

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<v Speaker 5>the truck drivers. And immigration over the last two decades

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<v Speaker 5>has been the primary source of new truck drivers. The

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<v Speaker 5>BLS data says as much as 23% of truck drivers

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<v Speaker 5>are first generation immigrants. That was in 2019, that number

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<v Speaker 5>by insurance estimates has probably doubled to about 40%. And

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<v Speaker 5>so as we take immigrants out of the market, for

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<v Speaker 5>regulatory change, change of immigration policy, and put more restrictions

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<v Speaker 5>in place, that's going to reduce the available capacity.

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<v Speaker 4>So that means that.

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<v Speaker 5>We have this environment where it's going to be harder

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<v Speaker 5>to add truck drivers to into the industry and because

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<v Speaker 5>of the harder structural changes, that means this cycle. I mean,

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<v Speaker 5>trucking has been historically, I'm sure the owners in this

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<v Speaker 5>room can appreciate how low the return on capital and

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<v Speaker 5>return on investment is for truckload particularly. This is giving,

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<v Speaker 5>the structural change is gonna make it an environment where

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<v Speaker 5>you do get a proper return for your capital because

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<v Speaker 5>the winners are gonna be those that can recruit drivers

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<v Speaker 5>and keep them running. And I think that's, back up

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<v Speaker 5>what Lee said, I wrote an article, an opinion piece

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<v Speaker 5>in the New York Times, which is not a place

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<v Speaker 5>that you typically see pro-administration.

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<v Speaker 4>And it had some very favorable things about DOT. They

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<v Speaker 4>published it.

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<v Speaker 5>And what was amazing is they actually shut down the

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<v Speaker 5>comments after we got to 1,200 comments. And you would

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<v Speaker 5>expect if it was a pro-administration article, that the comments

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<v Speaker 5>would have been far more negative. And I thought it

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<v Speaker 5>was interesting that the majority, probably 95% of those comments

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<v Speaker 5>were very positive because it was in the mind of safety.

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<v Speaker 5>There are 5,000 people a year that die from heavy

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<v Speaker 5>duty accidents. The trucking on a per mile basis, the

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<v Speaker 5>fatality rate has actually increased over the last decade, not decreased.

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<v Speaker 5>And yet larger motor carriers have invested substantial amount of

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<v Speaker 5>money in technology, safety, and training, and they are getting safer.

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<v Speaker 4>But something else is amiss.

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<v Speaker 5>And so I think any administration in the future, to

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<v Speaker 5>talk sort of back to what Lee said, is going

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<v Speaker 5>to have a problem going to the public and talking

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<v Speaker 5>about lowering safety standards to allow more people to be

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<v Speaker 5>in our industry. We have crossed that chasm, and I

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<v Speaker 5>think it's a permanent shift.

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<v Speaker 1>Alex, from your perspective, are you seeing any of this

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<v Speaker 1>coming through and translating into actual bids, rates, or carrier negotiations?

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<v Speaker 1>So for us, a couple of things that I'm going

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<v Speaker 1>to be addressing some of what you said. as we're

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<v Speaker 1>doing more understanding of what's happening in the market, we've

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<v Speaker 1>seen that over 110 schools of driving, teaching drivers have

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<v Speaker 1>closed in the last couple of years. And then we

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<v Speaker 1>also see the aging, the average age of the driver

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<v Speaker 1>continue to elevate, and we're not seeing.

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<v Speaker 4>The new introduction into the market.

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<v Speaker 1>Then when we sit back and realize what's going to

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<v Speaker 1>be that within three to five years from now, well,

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<v Speaker 1>we need to see more development on the self-driving vehicles.

0:12:36.460 --> 0:12:39.260
<v Speaker 1>where it's going to need to have from point to point,

0:12:39.720 --> 0:12:42.579
<v Speaker 1>and then be able to allow us to have a

0:12:42.640 --> 0:12:46.059
<v Speaker 1>better position on the availability of those long hauls, those

0:12:46.080 --> 0:12:50.260
<v Speaker 1>hauls that do require a manpower to manage those. So

0:12:50.280 --> 0:12:54.270
<v Speaker 1>from us, to your question, the increase rates, we are

0:12:54.309 --> 0:12:57.890
<v Speaker 1>seeing them, the lack of availability of the lanes that

0:12:57.910 --> 0:13:00.970
<v Speaker 1>we need, long haul especially, short hauls have been easier,

0:13:00.990 --> 0:13:05.860
<v Speaker 1>but the long hauls we've been stressing substantially. It's maybe

0:13:05.900 --> 0:13:07.420
<v Speaker 1>one of the, we were talking about this backstage, maybe

0:13:07.440 --> 0:13:10.260
<v Speaker 1>one of the first conferences I haven't heard about autonomous trucks.

0:13:10.340 --> 0:13:12.160
<v Speaker 1>And you were talking to Craig a little bit about that. Craig,

0:13:12.179 --> 0:13:14.000
<v Speaker 1>what was your response to that?

0:13:14.100 --> 0:13:16.290
<v Speaker 4>I mean, it's coming. I think it's not a matter

0:13:16.370 --> 0:13:17.630
<v Speaker 4>of if, but when.

0:13:17.650 --> 0:13:22.450
<v Speaker 5>And I think we're going to see the capacity shortage,

0:13:22.470 --> 0:13:24.510
<v Speaker 5>because I don't like the term driver shortage, because I

0:13:24.770 --> 0:13:29.329
<v Speaker 5>think fundamentally the market corrects. But this capacity tightness and

0:13:29.429 --> 0:13:33.810
<v Speaker 5>safety awareness is going to increase the investment and adoption

0:13:33.830 --> 0:13:36.830
<v Speaker 5>of autonomous technology. question is i think we can argue

0:13:36.850 --> 0:13:39.849
<v Speaker 5>about the timeline for that it's probably more ubiquitous in

0:13:39.890 --> 0:13:41.390
<v Speaker 5>a decade i think we'll be sitting here but i

0:13:41.410 --> 0:13:45.709
<v Speaker 5>think we'll start saying um we will start going beyond

0:13:45.790 --> 0:13:49.840
<v Speaker 5>pilots within the next couple of years i think 2032

0:13:49.840 --> 0:13:54.679
<v Speaker 5>to 2035 um within the next six to eight years

0:13:54.720 --> 0:13:56.939
<v Speaker 5>is when you're going to start you guys are likely

0:13:57.000 --> 0:14:01.660
<v Speaker 5>tendering to some form of autonomous um and this i

0:14:01.700 --> 0:14:04.309
<v Speaker 5>think if we sort of think about politics because the

0:14:04.350 --> 0:14:09.510
<v Speaker 5>regulatory environment is a political situation, I think it's likely

0:14:09.550 --> 0:14:13.069
<v Speaker 5>that the next administration, that autonomous and AI become the

0:14:13.150 --> 0:14:19.620
<v Speaker 5>topic of importance because of the overall social and labor

0:14:19.660 --> 0:14:21.480
<v Speaker 5>questions that are out there. And so I think this

0:14:21.560 --> 0:14:24.560
<v Speaker 5>is what my assessment of that is that the technology

0:14:24.600 --> 0:14:27.729
<v Speaker 5>will be ready before the public necessarily is. Excellent.

0:14:28.670 --> 0:14:31.590
<v Speaker 1>We've been quiet in this question period here for this one.

0:14:31.610 --> 0:14:35.220
<v Speaker 1>Do you have anything to add or to support? I'm

0:14:35.250 --> 0:14:36.230
<v Speaker 1>probably a little.

0:14:36.080 --> 0:14:39.640
<v Speaker 3>Bearish on autonomous being widespread. I think it's more like

0:14:39.640 --> 0:14:43.040
<v Speaker 3>20 years out than 10 years out. I think it's

0:14:43.060 --> 0:14:45.200
<v Speaker 3>going to work in certain applications, but it's not going

0:14:45.220 --> 0:14:49.660
<v Speaker 3>to be widespread across the country. I think certain applications,

0:14:49.940 --> 0:14:55.090
<v Speaker 3>it's absolutely a good and interesting technology. To Craig's point,

0:14:55.150 --> 0:14:57.510
<v Speaker 3>I think it's the, it needs, we all need to

0:14:57.550 --> 0:15:00.050
<v Speaker 3>be comfortable with it. And I think that's going to

0:15:00.440 --> 0:15:04.300
<v Speaker 3>take time because the perception of, you know, trucks are,

0:15:04.360 --> 0:15:07.580
<v Speaker 3>they're unsafe to begin with by the, you know, the

0:15:07.620 --> 0:15:09.820
<v Speaker 3>driving public. And I don't, I don't subscribe to that.

0:15:09.920 --> 0:15:12.040
<v Speaker 3>But so, and if you don't even have somebody behind

0:15:12.080 --> 0:15:15.590
<v Speaker 3>the wheel, I think people are a little skittish about that.

0:15:15.610 --> 0:15:17.770
<v Speaker 3>And there's a whole lot of regulatory issues that have

0:15:17.810 --> 0:15:19.090
<v Speaker 3>to be ironed out as well.

0:15:19.870 --> 0:15:20.730
<v Speaker 4>You know, it is here.

0:15:20.750 --> 0:15:25.260
<v Speaker 3>I think it is viable, but I think the application

0:15:25.320 --> 0:15:26.410
<v Speaker 3>has to warrant it.

0:15:27.340 --> 0:15:29.520
<v Speaker 1>We were talking a little bit in the question here

0:15:29.570 --> 0:15:33.910
<v Speaker 1>about the recovering freight market. Lee, what do you think

0:15:33.930 --> 0:15:35.730
<v Speaker 1>could cause the recovery to stall here?

0:15:37.190 --> 0:15:40.910
<v Speaker 3>Well, I mean, from an economic standpoint, we're seeing mortgage

0:15:40.970 --> 0:15:47.590
<v Speaker 3>rates at 7%, making housing less affordable for people. And

0:15:47.650 --> 0:15:50.670
<v Speaker 3>people aren't refinancing their mortgages usually when they either buy

0:15:50.690 --> 0:15:53.180
<v Speaker 3>a new home or refinance their mortgage. You know, they

0:15:53.280 --> 0:15:56.980
<v Speaker 3>might spend some money to, you know, buy a couch,

0:15:57.080 --> 0:16:00.710
<v Speaker 3>buy a refrigerator. And that all goes in a truck. So,

0:16:00.790 --> 0:16:04.850
<v Speaker 3>you know, a bad housing market is not necessarily good

0:16:05.130 --> 0:16:07.210
<v Speaker 3>for trucking. And then also, you know, you're probably going

0:16:07.230 --> 0:16:11.120
<v Speaker 3>to have another the Fed, the Federal Reserve will probably

0:16:11.540 --> 0:16:15.540
<v Speaker 3>increase interest rates again. The market is forecasting about a

0:16:15.520 --> 0:16:20.960
<v Speaker 3>25 basis increase, one more increase this year. Some expectations

0:16:21.020 --> 0:16:23.980
<v Speaker 3>are for maybe even two times, which is a pretty

0:16:24.020 --> 0:16:28.110
<v Speaker 3>incredible comment because 12 to 14 months ago, we were

0:16:28.190 --> 0:16:31.870
<v Speaker 3>all talking about rate cuts. So the interest rates were

0:16:31.890 --> 0:16:34.489
<v Speaker 3>definitely going in the wrong direction. And that just makes

0:16:34.530 --> 0:16:38.710
<v Speaker 3>everything expensive from homes to credit cards to autos. And

0:16:38.750 --> 0:16:42.740
<v Speaker 3>those are things that are good for freight demand. And

0:16:42.760 --> 0:16:45.940
<v Speaker 3>then you also have the K-shaped recovery rate. meaning that,

0:16:45.980 --> 0:16:47.820
<v Speaker 3>you know, people at the high end of the income

0:16:47.860 --> 0:16:50.710
<v Speaker 3>ladder are doing pretty well and, you know, higher gas

0:16:50.750 --> 0:16:54.590
<v Speaker 3>prices really aren't going to change their purchasing behavior. But

0:16:54.650 --> 0:16:59.410
<v Speaker 3>it's eating into, you know, the lower rungs of income households.

0:16:59.670 --> 0:17:02.970
<v Speaker 3>And that's moving up and up into the middle income households. So,

0:17:03.270 --> 0:17:06.929
<v Speaker 3>you know, as as as fuel remains higher for longer,

0:17:07.350 --> 0:17:11.150
<v Speaker 3>as interest as I'm sorry, as inflation remains persistent, that's

0:17:11.170 --> 0:17:13.719
<v Speaker 3>really going to weigh on the consumer. And, you know,

0:17:13.760 --> 0:17:19.679
<v Speaker 3>we did see recently the Michigan sentiment index for consumers

0:17:19.760 --> 0:17:22.500
<v Speaker 3>came out and it was at a very low level

0:17:22.540 --> 0:17:24.040
<v Speaker 3>that we haven't seen in quite some time.

0:17:24.359 --> 0:17:24.899
<v Speaker 4>Nimbism.

0:17:25.520 --> 0:17:28.160
<v Speaker 5>That's what's going to kill the freight market. And it's

0:17:28.200 --> 0:17:31.709
<v Speaker 5>the thing that's holding up the economy right now are

0:17:31.750 --> 0:17:34.530
<v Speaker 5>all the CapEx and AI data center build out. And

0:17:34.790 --> 0:17:37.010
<v Speaker 5>if you were to get, and maybe during the next

0:17:37.070 --> 0:17:41.160
<v Speaker 5>election cycle, They would put a moratorium on data centers or,

0:17:42.310 --> 0:17:46.270
<v Speaker 5>heaven forbid, power plant production. Something crazy that happens in

0:17:46.310 --> 0:17:51.090
<v Speaker 5>Washington that stalls out the CapEx build-out, that would absolutely

0:17:51.130 --> 0:17:54.850
<v Speaker 5>crater the freight economy. Because to Lee's point, we track

0:17:54.890 --> 0:18:00.340
<v Speaker 5>the data. Consumer freight has slowed down. I wouldn't say sharply,

0:18:00.640 --> 0:18:04.200
<v Speaker 5>but much greater. That's what kept the freight market going

0:18:04.240 --> 0:18:06.700
<v Speaker 5>for the last couple of years. It's the industrial side

0:18:06.740 --> 0:18:09.060
<v Speaker 5>of the economy that's doing well. If you put a

0:18:09.060 --> 0:18:12.700
<v Speaker 5>moratorium on data centers, that's going to crater the industrial sector.

0:18:12.800 --> 0:18:14.700
<v Speaker 5>Data centers, whether you like them or not, or want

0:18:14.720 --> 0:18:17.090
<v Speaker 5>them in your back, not or not, are a gift

0:18:17.180 --> 0:18:19.570
<v Speaker 5>to the freight market and to our economy. It's the

0:18:19.609 --> 0:18:23.869
<v Speaker 5>largest CapEx build out in history. And if you didn't

0:18:23.930 --> 0:18:25.669
<v Speaker 5>have that, we would be talking about.

0:18:25.530 --> 0:18:26.430
<v Speaker 4>A very different market.

0:18:27.510 --> 0:18:30.040
<v Speaker 3>And that industrial economy and the strength you're seeing in

0:18:30.060 --> 0:18:35.000
<v Speaker 3>the ISM index, which has been in expansion territory every

0:18:35.040 --> 0:18:37.930
<v Speaker 3>month this year through September. Prior to that, it was

0:18:37.990 --> 0:18:40.830
<v Speaker 3>in contraction territory. I believe it was like 36 out

0:18:41.109 --> 0:18:46.109
<v Speaker 3>of the last 39 months prior to 2026. So the

0:18:46.130 --> 0:18:49.389
<v Speaker 3>AI spend, the data center spend has really been a boon.

0:18:49.450 --> 0:18:53.050
<v Speaker 3>And it'll be interesting to see if that has legs

0:18:53.109 --> 0:18:54.170
<v Speaker 3>and can continue.

0:18:54.630 --> 0:18:56.670
<v Speaker 1>So we talked a little bit about the fuel prices,

0:18:56.730 --> 0:19:00.060
<v Speaker 1>the economic cycle. Organizations can't really control that, but they

0:19:00.080 --> 0:19:04.420
<v Speaker 1>can control how efficiently they operate. That brings us back

0:19:04.460 --> 0:19:09.530
<v Speaker 1>to technology. So where is AI-driven automation producing measurable operational

0:19:09.570 --> 0:19:14.030
<v Speaker 1>value today, and where are we still confusing experimentation with

0:19:14.070 --> 0:19:19.330
<v Speaker 1>real transformation? Alex, do you have any operational or procurement

0:19:19.369 --> 0:19:25.129
<v Speaker 1>examples that you can share utilizing AI? Yeah, we do have. Currently,

0:19:25.150 --> 0:19:29.869
<v Speaker 1>we're using the TMS system. We use the Trimble's products

0:19:29.910 --> 0:19:33.490
<v Speaker 1>here in our organization. It's allowing us to make decisions

0:19:33.530 --> 0:19:36.570
<v Speaker 1>a lot quicker, We were able to do procurement on

0:19:36.850 --> 0:19:39.340
<v Speaker 1>real time and have multiple carriers bid at the same

0:19:39.380 --> 0:19:41.860
<v Speaker 1>time for our loads. We also were able to put

0:19:42.200 --> 0:19:44.659
<v Speaker 1>prices out there for where we're willing to pay for

0:19:44.700 --> 0:19:47.490
<v Speaker 1>those lanes. And then the system is learning what our

0:19:47.530 --> 0:19:49.970
<v Speaker 1>patterns are, and then it's putting it out by itself.

0:19:50.680 --> 0:19:52.780
<v Speaker 1>so it's allowing us to be more efficient tremendously from

0:19:52.800 --> 0:19:55.879
<v Speaker 1>the ai side in what we have coming forward on

0:19:56.140 --> 0:19:59.940
<v Speaker 1>on our ability to the back office be more efficient

0:20:00.030 --> 0:20:02.629
<v Speaker 1>and be able to carry more lanes without having to

0:20:02.690 --> 0:20:05.949
<v Speaker 1>increase the labor force craig what do you think um

0:20:06.540 --> 0:20:09.080
<v Speaker 1>this has kind of on the market or the brokerage

0:20:09.140 --> 0:20:13.520
<v Speaker 1>impact with the AI being introduced to help speed things

0:20:13.600 --> 0:20:14.660
<v Speaker 1>up here for selections?

0:20:15.140 --> 0:20:17.379
<v Speaker 5>Yeah, I mean, I think AI is a continuation of

0:20:17.420 --> 0:20:19.899
<v Speaker 5>a process. I mean, brokers, and I tell this to

0:20:19.960 --> 0:20:23.440
<v Speaker 5>every founder, are always the easiest customers to sell into.

0:20:23.480 --> 0:20:26.490
<v Speaker 5>If there's any founders in the room thinking about technology,

0:20:26.970 --> 0:20:29.870
<v Speaker 5>sell it into the brokerage industry because effectively these guys

0:20:29.910 --> 0:20:33.430
<v Speaker 5>are your day traders of the industry. They're the ones

0:20:33.470 --> 0:20:36.840
<v Speaker 5>that are most willing to adapt and add use. far

0:20:36.900 --> 0:20:39.590
<v Speaker 5>more than the asset carriers. Selling into asset-based carriers is

0:20:39.619 --> 0:20:42.570
<v Speaker 5>a very long sales cycle. They tend to be much

0:20:42.609 --> 0:20:46.390
<v Speaker 5>more cynical about improvements, but that's a penny's business where

0:20:46.410 --> 0:20:48.810
<v Speaker 5>they have to be. That's how you survive running an

0:20:48.890 --> 0:20:51.490
<v Speaker 5>asset carrier is you have to pay attention to every penny.

0:20:51.930 --> 0:20:54.700
<v Speaker 4>Brokers don't have that problem and they're willing to adapt technology.

0:20:55.359 --> 0:20:57.820
<v Speaker 5>AI is a manifestation of a trend that's been going

0:20:57.920 --> 0:21:00.159
<v Speaker 5>on since the beginning of brokerage, which is anything that

0:21:00.200 --> 0:21:03.560
<v Speaker 5>can give them the edge to either buy more efficiently

0:21:03.580 --> 0:21:05.970
<v Speaker 5>or I mean, there's only two ways to make money

0:21:06.010 --> 0:21:11.889
<v Speaker 5>in brokerage. Either your margin expands on a per transaction basis,

0:21:11.910 --> 0:21:15.070
<v Speaker 5>or you do more loads. Margins are going to compress

0:21:15.250 --> 0:21:18.710
<v Speaker 5>and are continuing to compress, particularly around this regulatory environment,

0:21:20.040 --> 0:21:24.420
<v Speaker 5>because shippers are now going to, they're flexing and saying,

0:21:24.500 --> 0:21:26.140
<v Speaker 5>I need to know, I don't know if you guys

0:21:26.160 --> 0:21:29.760
<v Speaker 5>have done this, but they're now screening who their brokers

0:21:29.820 --> 0:21:33.119
<v Speaker 5>are buying capacity from. which means the price, the clearing

0:21:33.160 --> 0:21:35.000
<v Speaker 5>price for brokerage.

0:21:34.619 --> 0:21:36.460
<v Speaker 4>Is going up. They're having to pay higher rates.

0:21:37.240 --> 0:21:40.400
<v Speaker 5>And yet shippers aren't necessarily accepting the kind of contract

0:21:40.420 --> 0:21:42.950
<v Speaker 5>rate increases that allow brokers to make the kind of money.

0:21:43.510 --> 0:21:45.730
<v Speaker 5>So the only way brokers are going to increase their

0:21:46.310 --> 0:21:49.109
<v Speaker 5>profits is to do more volume. And AI is a

0:21:49.150 --> 0:21:53.920
<v Speaker 5>way to help them optimize that solution. So the more technology,

0:21:53.980 --> 0:21:55.820
<v Speaker 5>the more loads that they can push through the system,

0:21:56.780 --> 0:21:59.580
<v Speaker 5>they'll be able to grow. And those that don't, aren't

0:21:59.640 --> 0:22:01.340
<v Speaker 5>able to do that, are going to continue to find

0:22:01.420 --> 0:22:03.179
<v Speaker 5>it's a more and more difficult environment.

0:22:04.359 --> 0:22:07.200
<v Speaker 1>Alex, do you agree with what Craig was just mentioning there? Yes,

0:22:07.260 --> 0:22:12.399
<v Speaker 1>I do. And I also think the customer loyalty and

0:22:12.420 --> 0:22:15.359
<v Speaker 1>the customer intimacy with those customers that you have today

0:22:15.780 --> 0:22:18.400
<v Speaker 1>that are giving you those routes that are working for you,

0:22:19.260 --> 0:22:21.899
<v Speaker 1>take care of them closely. Know their business better than

0:22:21.940 --> 0:22:24.440
<v Speaker 1>you know your own business. Know when their next lane

0:22:24.480 --> 0:22:26.340
<v Speaker 1>is going to be. Know when they should be shipping

0:22:26.380 --> 0:22:28.899
<v Speaker 1>something and they're not. Because, I mean, they're going somewhere else.

0:22:28.980 --> 0:22:32.359
<v Speaker 1>It's giving them a lower number. For me as shippers,

0:22:32.400 --> 0:22:35.990
<v Speaker 1>not always the cheapest lane. It's that making sure that

0:22:36.010 --> 0:22:37.889
<v Speaker 1>I have no risk and that's being delivered at the

0:22:37.930 --> 0:22:40.590
<v Speaker 1>time that my customer is requesting. We do a lot

0:22:40.630 --> 0:22:43.470
<v Speaker 1>of job site deliveries. That's extremely important because a crane

0:22:43.510 --> 0:22:45.730
<v Speaker 1>is waiting, a crew is waiting. And for us, it's

0:22:45.770 --> 0:22:49.629
<v Speaker 1>that delivery. It's what makes the success of that product.

0:22:50.150 --> 0:22:54.510
<v Speaker 1>Passing down the cost. In the industry, everyone sees oil prices.

0:22:54.730 --> 0:22:57.310
<v Speaker 1>Everyone sees what's happening with immigration, right? So sometimes it's

0:22:57.369 --> 0:23:00.330
<v Speaker 1>a little easy for us to pass down an incremental

0:23:00.369 --> 0:23:03.709
<v Speaker 1>cost to our customer as long as the data is

0:23:03.770 --> 0:23:06.229
<v Speaker 1>visible to everyone. So we've been able to do some

0:23:06.270 --> 0:23:09.609
<v Speaker 1>increases on freight to our customers. And they've been, the

0:23:09.650 --> 0:23:12.129
<v Speaker 1>whole industry and the construction, they've been agreeable to it.

0:23:12.990 --> 0:23:15.449
<v Speaker 1>But they also want to see the decrease. When they

0:23:15.470 --> 0:23:17.990
<v Speaker 1>see the fuel going down, they want you to react quickly.

0:23:18.330 --> 0:23:21.109
<v Speaker 1>So we need our shippers to react quickly when it

0:23:21.119 --> 0:23:23.550
<v Speaker 1>comes to the surcharges and the fuel surcharges, when we

0:23:23.590 --> 0:23:25.889
<v Speaker 1>see the reduction, the same thing that is happening when

0:23:25.910 --> 0:23:26.710
<v Speaker 1>we see the increases.

0:23:27.770 --> 0:23:30.389
<v Speaker 5>I think one thing on that point, I think Montgomery

0:23:30.450 --> 0:23:34.510
<v Speaker 5>is a massive gift to the asset carriers. Because now

0:23:34.910 --> 0:23:36.889
<v Speaker 5>there's going to be, we talked about this backstage, is

0:23:36.930 --> 0:23:39.450
<v Speaker 5>that shippers are also, I mean, there are four lawsuits

0:23:39.470 --> 0:23:42.550
<v Speaker 5>right now where shippers are being brought into lawsuits. And

0:23:42.590 --> 0:23:46.369
<v Speaker 5>Montgomery is encouraging plaintiff's attorneys to go after every party

0:23:46.890 --> 0:23:48.940
<v Speaker 5>that had anything to do with those loads. Now, whether

0:23:48.980 --> 0:23:50.780
<v Speaker 5>or not these stand up in court or not is

0:23:50.820 --> 0:23:55.300
<v Speaker 5>to be questioned. But plaintiff's attorneys are looking for every

0:23:55.359 --> 0:23:58.600
<v Speaker 5>party that they can find fault with. And so if

0:23:58.680 --> 0:24:01.660
<v Speaker 5>I owned assets, I would be leaning into that story

0:24:01.840 --> 0:24:07.090
<v Speaker 5>as I pitch. Like going after the cheapest price, you're

0:24:07.369 --> 0:24:11.270
<v Speaker 5>exposing yourself to a massive amount of potential liabilities as

0:24:11.290 --> 0:24:15.359
<v Speaker 5>a shipper. So owning assets and being able to determine

0:24:15.580 --> 0:24:18.310
<v Speaker 5>that I control the custody of that load the entire

0:24:18.350 --> 0:24:22.669
<v Speaker 5>process is a massive gift for an asset carrier. And

0:24:23.490 --> 0:24:27.709
<v Speaker 5>we've seen lawsuits where Penske and J.B. Hunt were involved

0:24:27.770 --> 0:24:30.490
<v Speaker 5>in them where they brokered a load. Those loads got

0:24:30.550 --> 0:24:34.070
<v Speaker 5>doubled or triple brokered. And now the court system is

0:24:34.109 --> 0:24:38.850
<v Speaker 5>allowing all parties, including parties that had no idea that

0:24:38.869 --> 0:24:41.760
<v Speaker 5>the loads were being double brokered, to be called into

0:24:41.780 --> 0:24:45.850
<v Speaker 5>the courts. And so this is liabilities increasing. Shippers are

0:24:46.130 --> 0:24:49.770
<v Speaker 5>not exempt from that. And if I'm a shipper, I'm

0:24:50.270 --> 0:24:53.149
<v Speaker 5>spending a lot of time to understand who my providers are.

0:24:53.170 --> 0:24:55.909
<v Speaker 5>And do I trust that they're hiring the drivers that

0:24:55.950 --> 0:24:56.870
<v Speaker 5>are going to be safe?

0:24:58.010 --> 0:25:01.150
<v Speaker 1>Our few legal situations that we've had in the organization

0:25:01.170 --> 0:25:04.330
<v Speaker 1>when it comes to transportation has been exactly that, double brokers.

0:25:04.830 --> 0:25:06.490
<v Speaker 1>And at the end, we have to solve the problem.

0:25:06.530 --> 0:25:09.330
<v Speaker 1>We end up double paying for the freight. So before

0:25:09.369 --> 0:25:11.510
<v Speaker 1>getting all the attorneys and everyone involved. So it is

0:25:11.570 --> 0:25:14.720
<v Speaker 1>a problem for us that we're dealing with. Lee, do

0:25:14.740 --> 0:25:16.940
<v Speaker 1>you have anything to add from your perspective? I feel

0:25:16.960 --> 0:25:18.460
<v Speaker 1>like I keep coming back. You're like in the middle

0:25:18.480 --> 0:25:21.000
<v Speaker 1>of these. I do feel a little neglected, I'll be honest.

0:25:22.520 --> 0:25:25.020
<v Speaker 3>On the AI front, I would say that, you know,

0:25:25.040 --> 0:25:27.270
<v Speaker 3>I think AI is one of the few. I've been

0:25:27.310 --> 0:25:31.450
<v Speaker 3>covering the space for 20 some odd years. And it's

0:25:31.510 --> 0:25:35.490
<v Speaker 3>the first technology hype that's actually worth the hype. You know,

0:25:35.530 --> 0:25:38.229
<v Speaker 3>we talked about autonomous. We've been talking about autonomous this

0:25:38.250 --> 0:25:41.860
<v Speaker 3>year for 25 years. Maybe not 25 years. We've talked

0:25:41.920 --> 0:25:45.180
<v Speaker 3>about blockchain. There's all these other things that, you know,

0:25:45.240 --> 0:25:47.940
<v Speaker 3>came and went. We're just taking a lot much longer

0:25:48.080 --> 0:25:51.960
<v Speaker 3>to progress. But AI, we're definitely seeing, you know, the benefits,

0:25:52.000 --> 0:25:55.909
<v Speaker 3>whether that's, you know, a broker using it to, you know,

0:25:55.930 --> 0:25:57.929
<v Speaker 3>when there's a missed pickup to figure out, you know,

0:25:57.950 --> 0:26:02.570
<v Speaker 3>when the next pickup should be or customer service rate pricing.

0:26:03.570 --> 0:26:06.530
<v Speaker 3>route optimization. There's a lot of tools that AI can

0:26:06.570 --> 0:26:10.850
<v Speaker 3>be used and they can be as sophisticated as building

0:26:11.230 --> 0:26:16.690
<v Speaker 3>stuff that maybe C.H. Robinson's doing or some off-the-shelf things

0:26:16.760 --> 0:26:18.699
<v Speaker 3>as well. So there's a lot of things that can

0:26:18.720 --> 0:26:22.619
<v Speaker 3>be done there. And then on the Montgomery thing, we're

0:26:22.640 --> 0:26:26.359
<v Speaker 3>definitely seeing that in higher insurance premiums.

0:26:26.420 --> 0:26:26.680
<v Speaker 4>J.B.

0:26:26.720 --> 0:26:29.760
<v Speaker 3>Hunt called that out. Their stock went down, I think

0:26:29.820 --> 0:26:32.609
<v Speaker 3>it was like 12% a couple of weeks ago. because

0:26:34.310 --> 0:26:37.050
<v Speaker 3>they guided down their third quarter expectations and a lot

0:26:37.090 --> 0:26:41.080
<v Speaker 3>of that had to do with higher insurance premiums, among

0:26:41.119 --> 0:26:45.700
<v Speaker 3>other things. So that's definitely a headwind that the carriers

0:26:45.740 --> 0:26:48.320
<v Speaker 3>are going to have to figure out. And it's good

0:26:48.359 --> 0:26:51.180
<v Speaker 3>that they have the tailwind of a better rate environment

0:26:51.220 --> 0:26:55.030
<v Speaker 3>behind them to try to mitigate those additional costs, the

0:26:55.190 --> 0:26:59.550
<v Speaker 3>cost to retain and attract drivers. and obviously, you know,

0:26:59.570 --> 0:27:02.840
<v Speaker 3>equipment's going up, too, with the new EPA-compliant laws. You know,

0:27:02.859 --> 0:27:04.600
<v Speaker 3>they're going to be a lot more expensive as well. So,

0:27:04.640 --> 0:27:08.620
<v Speaker 3>you know, if truckers are expected to, you know, generate

0:27:08.640 --> 0:27:12.379
<v Speaker 3>a decent ROI, rates have to keep on going up

0:27:12.420 --> 0:27:14.460
<v Speaker 3>from where they were because at the end of the day,

0:27:14.500 --> 0:27:19.080
<v Speaker 3>during the freight recession, it just wasn't a viable environment

0:27:19.119 --> 0:27:22.350
<v Speaker 3>for companies to operate in. I mean, they were not operating.

0:27:22.830 --> 0:27:24.750
<v Speaker 3>They weren't making money. They were just, you know, if

0:27:24.770 --> 0:27:26.490
<v Speaker 3>they were lucky, they were able to pay their debts.

0:27:27.050 --> 0:27:29.250
<v Speaker 1>So you're mentioning some of the bigger carriers. Where should

0:27:29.290 --> 0:27:33.250
<v Speaker 1>a smaller carrier without a large technology team start today?

0:27:34.030 --> 0:27:38.379
<v Speaker 3>I think there's also an appetite within certain industry organizations,

0:27:38.890 --> 0:27:41.600
<v Speaker 3>whether it's the truckload group or the ATA, to kind

0:27:41.619 --> 0:27:44.200
<v Speaker 3>of share best practices. And I think that's a place

0:27:44.260 --> 0:27:47.080
<v Speaker 3>where a lot of the smaller carriers can go. And

0:27:47.119 --> 0:27:49.120
<v Speaker 3>to be frank, it is going to be harder for

0:27:49.140 --> 0:27:52.310
<v Speaker 3>them to compete against the larger carriers. You know, Craig

0:27:52.350 --> 0:27:56.120
<v Speaker 3>mentioned the larger carriers, some of their core competencies. is

0:27:57.160 --> 0:28:03.359
<v Speaker 3>attracting and retaining drivers. They have the budgets to spend

0:28:03.400 --> 0:28:07.200
<v Speaker 3>the money, the capex, on developing either AI stuff internally

0:28:07.260 --> 0:28:10.619
<v Speaker 3>or buying it off the shelf. So it will be

0:28:10.680 --> 0:28:13.960
<v Speaker 3>very interesting to see what happens to these smaller carriers.

0:28:14.320 --> 0:28:17.240
<v Speaker 3>But the good news for the smaller carriers is that

0:28:17.600 --> 0:28:22.359
<v Speaker 3>if they run safe trucks and they have safe drivers

0:28:23.180 --> 0:28:28.000
<v Speaker 3>in their networks, they will be okay because safety will

0:28:28.020 --> 0:28:30.600
<v Speaker 3>be coming at a premium because of things like the

0:28:30.640 --> 0:28:31.420
<v Speaker 3>Montgomery case.

0:28:32.000 --> 0:28:34.840
<v Speaker 1>So this might be my favorite question here. What decision

0:28:35.060 --> 0:28:38.590
<v Speaker 1>should not yet be handed over to AI? Alex?

0:28:39.470 --> 0:28:41.010
<v Speaker 4>Which decision should not get behind?

0:28:41.570 --> 0:28:44.130
<v Speaker 1>It should not be handed over to AI.

0:28:44.710 --> 0:28:47.070
<v Speaker 3>Well, and I think I said it earlier, the customer intimacy.

0:28:47.730 --> 0:28:50.410
<v Speaker 1>AI would be great for the efficiency and everything you

0:28:50.430 --> 0:28:53.100
<v Speaker 1>want to build, but that touch still needs to be there.

0:28:53.500 --> 0:28:56.270
<v Speaker 1>Still need to call whatever that contact person is. You

0:28:56.290 --> 0:28:58.470
<v Speaker 1>still need to call that customer service. Make sure that

0:28:58.490 --> 0:29:00.590
<v Speaker 1>you know you have their back. You're there for them.

0:29:01.360 --> 0:29:04.170
<v Speaker 1>Do you know their business extremely well? AI is going

0:29:04.190 --> 0:29:07.040
<v Speaker 1>to be, you know, efficiency for the system itself, but

0:29:07.140 --> 0:29:08.220
<v Speaker 1>do not lose the touch.

0:29:09.380 --> 0:29:10.100
<v Speaker 4>I had to echo that.

0:29:10.220 --> 0:29:14.240
<v Speaker 5>I think if you're a broker, your most important discussion

0:29:14.280 --> 0:29:17.840
<v Speaker 5>is either your customers, your shippers, or the carriers. So

0:29:17.860 --> 0:29:20.239
<v Speaker 5>a lot of brokers have implemented AI solutions that sort

0:29:20.280 --> 0:29:22.100
<v Speaker 5>of talk to the drivers. I think that's a massive

0:29:22.120 --> 0:29:24.840
<v Speaker 5>mistake because drivers... And I've said on a board of

0:29:24.900 --> 0:29:28.680
<v Speaker 5>a company, when they first implemented AI, they were very

0:29:28.720 --> 0:29:31.870
<v Speaker 5>excited about the results. Next board meeting, they came back

0:29:31.930 --> 0:29:34.270
<v Speaker 5>and said, our results have gone, we've gotten no more

0:29:34.350 --> 0:29:37.970
<v Speaker 5>productivity in fact, we've upset our drivers. Um, and I

0:29:38.010 --> 0:29:41.620
<v Speaker 5>think as a, and then everybody implementing AI around shipper engagement,

0:29:42.060 --> 0:29:44.200
<v Speaker 5>we all, we all can read the content. I run

0:29:44.220 --> 0:29:46.800
<v Speaker 5>a media business. I know what AI content looks like.

0:29:47.360 --> 0:29:49.540
<v Speaker 5>We all can tell when it's written by AI and

0:29:49.580 --> 0:29:54.160
<v Speaker 5>there's nothing more annoying than getting customized emails that look

0:29:54.180 --> 0:29:56.910
<v Speaker 5>like they're specific to you and knowing that AI wrote it.

0:29:57.660 --> 0:30:02.550
<v Speaker 5>And so, um, I think I would de-emphasize AI in

0:30:02.670 --> 0:30:05.530
<v Speaker 5>anything where I have a value-added proposition, either to my

0:30:05.570 --> 0:30:09.050
<v Speaker 5>shipper relationships. So many places you can use AI in

0:30:09.070 --> 0:30:11.870
<v Speaker 5>your business that you don't actually put it in between

0:30:11.910 --> 0:30:13.290
<v Speaker 5>you and your most important resources.

0:30:14.170 --> 0:30:16.430
<v Speaker 1>Yeah, Alex, you mentioned backstage, you were talking about just

0:30:16.470 --> 0:30:20.100
<v Speaker 1>getting hammered with all these generic emails, right? They're probably

0:30:20.120 --> 0:30:23.200
<v Speaker 1>coming from some sort of AI system. What are your

0:30:23.220 --> 0:30:26.380
<v Speaker 1>thoughts about that? So, you know, as on the shipper side,

0:30:26.960 --> 0:30:29.959
<v Speaker 1>It's on a daily basis. We get phone calls or

0:30:29.980 --> 0:30:31.780
<v Speaker 1>be more like we get emails. All the emails are

0:30:31.820 --> 0:30:34.280
<v Speaker 1>very script. You know, we could do everything for you.

0:30:34.300 --> 0:30:34.740
<v Speaker 4>We're a broker.

0:30:34.760 --> 0:30:35.760
<v Speaker 1>We could do everything for you.

0:30:36.540 --> 0:30:37.880
<v Speaker 4>Those are delete, delete, delete.

0:30:38.460 --> 0:30:41.250
<v Speaker 1>But when I get one that tells me, I know

0:30:41.310 --> 0:30:44.290
<v Speaker 1>you moved product from Texas to Florida and I see

0:30:44.310 --> 0:30:46.990
<v Speaker 1>that you do eight or nine, you know, per week,

0:30:46.990 --> 0:30:48.730
<v Speaker 1>10 or 12.

0:30:48.730 --> 0:30:50.630
<v Speaker 4>They know that. And they say, well, you know what?

0:30:50.650 --> 0:30:52.260
<v Speaker 1>I have a back call that is in Orlando and

0:30:52.300 --> 0:30:53.780
<v Speaker 1>I could take it back to Texas for you when

0:30:53.820 --> 0:30:56.570
<v Speaker 1>you have the vice versa. To me, I have to

0:30:56.610 --> 0:30:58.969
<v Speaker 1>forward that next to someone in my team to make

0:30:58.990 --> 0:31:00.990
<v Speaker 1>sure we start a conversation. So now you did a

0:31:01.010 --> 0:31:04.220
<v Speaker 1>little bit of homework. Now I'm not just an email.

0:31:04.800 --> 0:31:06.920
<v Speaker 1>Now you have a vested interest in me and the

0:31:06.960 --> 0:31:10.260
<v Speaker 1>fact that you did homework and you're telling me, now

0:31:10.300 --> 0:31:11.200
<v Speaker 1>there's an opportunity for us to.

0:31:11.160 --> 0:31:11.960
<v Speaker 4>Have more conversation.

0:31:12.360 --> 0:31:14.640
<v Speaker 5>Especially if it has a grammatical error in it that

0:31:14.660 --> 0:31:17.240
<v Speaker 5>you can tell is not written by AI. I talk

0:31:17.280 --> 0:31:19.640
<v Speaker 5>to a lot of influencers that are, it used to

0:31:19.660 --> 0:31:21.970
<v Speaker 5>be all of our stuff would sort of go through

0:31:21.990 --> 0:31:27.300
<v Speaker 5>a copy editing process. Now, if you see someone that tweets,

0:31:27.460 --> 0:31:31.120
<v Speaker 5>I tweet, Roth, and you know it's not AI, you

0:31:31.160 --> 0:31:33.000
<v Speaker 5>kind of know there's a human behind it. And a

0:31:33.040 --> 0:31:35.520
<v Speaker 5>lot of the problems is you can get specific. Someone's

0:31:35.540 --> 0:31:37.580
<v Speaker 5>going to, I'm getting an email today saying, I saw

0:31:37.620 --> 0:31:39.700
<v Speaker 5>you at the Trimble event. Somebody who's never been there,

0:31:39.760 --> 0:31:42.280
<v Speaker 5>was not here. And they'll talk about what we talked

0:31:42.320 --> 0:31:44.200
<v Speaker 5>about because the stuff is all available.

0:31:44.320 --> 0:31:45.070
<v Speaker 4>AI will find it.

0:31:46.380 --> 0:31:48.460
<v Speaker 5>You want to look authentic as possible.

0:31:49.080 --> 0:31:49.260
<v Speaker 3>Sure.

0:31:49.740 --> 0:31:51.720
<v Speaker 4>Grammatical errors do a really good job of that.

0:31:51.980 --> 0:31:52.180
<v Speaker 3>Okay.

0:31:52.490 --> 0:31:54.190
<v Speaker 4>Got to go back. Don't copy edit your email.

0:31:54.230 --> 0:31:57.560
<v Speaker 1>Take the spell checker out, right? All right. So moving

0:31:57.640 --> 0:32:01.180
<v Speaker 1>into maybe our final question here. If you were advising

0:32:01.220 --> 0:32:05.780
<v Speaker 1>a transportation executive planning for 2027, what is one decision

0:32:05.820 --> 0:32:08.790
<v Speaker 1>you would urge them to make? So we'll go Alex, Lee,

0:32:08.850 --> 0:32:12.910
<v Speaker 1>and then Craig. For 2027, I think you need to

0:32:12.930 --> 0:32:17.710
<v Speaker 1>understand the ability that's going to be for your lanes.

0:32:18.110 --> 0:32:21.950
<v Speaker 1>What is really going to be restricting traffic? The ability

0:32:21.970 --> 0:32:24.010
<v Speaker 1>for me to move product from point A to point B.

0:32:24.610 --> 0:32:26.630
<v Speaker 1>Some of the stuff that we're doing, because of the

0:32:26.750 --> 0:32:30.360
<v Speaker 1>freight cost today, we're investing and we're moving manufacturing from

0:32:30.380 --> 0:32:32.660
<v Speaker 1>a certain part of the country right next to where

0:32:32.860 --> 0:32:35.740
<v Speaker 1>the customer is. Even if it costs us whatever amount

0:32:35.760 --> 0:32:38.140
<v Speaker 1>it is to do it, because we have no control what.

0:32:38.040 --> 0:32:38.780
<v Speaker 3>The freight cost is.

0:32:39.560 --> 0:32:42.660
<v Speaker 1>So understanding that portion from the freight cost, what is

0:32:42.700 --> 0:32:46.660
<v Speaker 1>going to be going forward, for us, it's extremely important

0:32:46.680 --> 0:32:50.720
<v Speaker 1>from our side. From the shipper standpoint, your costs are

0:32:50.770 --> 0:32:54.170
<v Speaker 1>going up next year. Figure out a way to deal

0:32:54.210 --> 0:32:58.090
<v Speaker 1>with it. On the trucker carrier side, I'd say invest

0:32:58.130 --> 0:33:03.330
<v Speaker 1>in your drivers because they've always been your most important asset,

0:33:03.370 --> 0:33:06.310
<v Speaker 1>but they're becoming more and more important to run a

0:33:06.330 --> 0:33:09.770
<v Speaker 1>successful fleet. I want to add a little bit on

0:33:09.790 --> 0:33:12.690
<v Speaker 1>the driver side. From what I see in the transition,

0:33:13.250 --> 0:33:15.130
<v Speaker 1>in the business we're in, we do a lot of

0:33:15.190 --> 0:33:18.790
<v Speaker 1>schooling and training. We teach our installers how to install

0:33:18.810 --> 0:33:21.690
<v Speaker 1>our product and we certify them ourselves. I don't know

0:33:21.710 --> 0:33:24.070
<v Speaker 1>if that's a move that it could be happening into

0:33:24.230 --> 0:33:26.850
<v Speaker 1>the industry. As we see, you know, driver school closing,

0:33:27.030 --> 0:33:29.290
<v Speaker 1>kind of large carriers or the carriers start their own

0:33:29.350 --> 0:33:32.440
<v Speaker 1>school system and they train their own carriers certified to

0:33:32.480 --> 0:33:33.260
<v Speaker 1>become the drivers.

0:33:33.740 --> 0:33:35.840
<v Speaker 3>Maybe it's out there already, but I'm not familiar with.

0:33:36.080 --> 0:33:36.800
<v Speaker 4>Some of the large.

0:33:36.640 --> 0:33:39.500
<v Speaker 3>Carriers like XPO have their own driving schools that people

0:33:39.520 --> 0:33:43.280
<v Speaker 3>that did cross-doc work can go in and learn to

0:33:43.320 --> 0:33:44.380
<v Speaker 3>be a driver and get their CDL.

0:33:45.270 --> 0:33:49.690
<v Speaker 5>Yeah, I just think this is an interesting time to

0:33:49.790 --> 0:33:54.130
<v Speaker 5>own trucks, brokers as well, if you can lean into compliance.

0:33:54.690 --> 0:33:59.300
<v Speaker 5>If I were running a fleet and I was talking

0:33:59.320 --> 0:34:02.020
<v Speaker 5>to my sales team, I would be leading with compliance.

0:34:03.000 --> 0:34:05.880
<v Speaker 5>I would tell the story to shippers that this is

0:34:05.960 --> 0:34:10.109
<v Speaker 5>how we ensure that we've hired drivers that are safe.

0:34:10.260 --> 0:34:13.250
<v Speaker 5>We're not brokering your freight out or double brokering your

0:34:13.270 --> 0:34:16.310
<v Speaker 5>freight out. And I would make that my lead of

0:34:16.350 --> 0:34:20.050
<v Speaker 5>my pitch because if shippers aren't thinking about these issues,

0:34:20.090 --> 0:34:23.660
<v Speaker 5>they're going to in the near future once compliance sort

0:34:23.700 --> 0:34:27.200
<v Speaker 5>of takes over and legal takes over. And I think

0:34:27.239 --> 0:34:29.120
<v Speaker 5>I would lead with that because that's not a pitch

0:34:29.140 --> 0:34:33.220
<v Speaker 5>you normally hear. Everybody chases price. But if I owned assets,

0:34:33.360 --> 0:34:36.219
<v Speaker 5>I would be emphasizing why am I safe to do

0:34:36.260 --> 0:34:38.980
<v Speaker 5>business with? Why is your freight secure? Why is the

0:34:39.040 --> 0:34:41.380
<v Speaker 5>government not going to shut me down? Why do I

0:34:41.420 --> 0:34:44.790
<v Speaker 5>have the financial wherewithal to deal with this, I would

0:34:44.930 --> 0:34:48.890
<v Speaker 5>lead with compliance. It's a boring topic, but that's why

0:34:49.140 --> 0:34:52.480
<v Speaker 5>there's opportunity. And I would use Claude to write, it's

0:34:52.520 --> 0:34:54.300
<v Speaker 5>an area where you could use Claude to write a

0:34:54.320 --> 0:34:58.140
<v Speaker 5>pitch deck, but I would really emphasize the areas that

0:34:58.320 --> 0:35:02.620
<v Speaker 5>I'd made the investments to ensure that the freight is safe, secure,

0:35:03.180 --> 0:35:05.420
<v Speaker 5>and is not going to end up being disrupted. And

0:35:05.460 --> 0:35:08.000
<v Speaker 5>I think that's how you win a market share in

0:35:08.020 --> 0:35:08.399
<v Speaker 5>this round.

0:35:09.160 --> 0:35:13.810
<v Speaker 1>One comment on, One of the most successful carriers that

0:35:13.830 --> 0:35:16.890
<v Speaker 1>we have, they have a mix. They have their asset

0:35:17.030 --> 0:35:19.759
<v Speaker 1>owned and then they have a brokerage owned, which then

0:35:19.800 --> 0:35:21.899
<v Speaker 1>is allowing them for us to guarantee us a certain

0:35:21.920 --> 0:35:24.540
<v Speaker 1>amount of strict lanes that are happening on a daily basis.

0:35:24.920 --> 0:35:26.880
<v Speaker 1>And then wherever that extra is, the new orders that

0:35:26.900 --> 0:35:29.920
<v Speaker 1>come into the system, then they go broker those out.

0:35:30.300 --> 0:35:34.230
<v Speaker 1>But it's really giving us a safety elimination of risk

0:35:34.590 --> 0:35:37.210
<v Speaker 1>because they have the asset always available to us. So

0:35:37.230 --> 0:35:40.230
<v Speaker 1>that's a recommendation. If you guys have then do some investment.

0:35:40.290 --> 0:35:42.390
<v Speaker 1>I think that's definitely investing in the asset is something

0:35:42.430 --> 0:35:44.810
<v Speaker 1>from the shipper side that we would appreciate tremendously.

0:35:44.890 --> 0:35:48.470
<v Speaker 5>And someone that's cutting your rates, that's giving freight that's

0:35:48.510 --> 0:35:53.080
<v Speaker 5>far below your operating costs, there's probably something questionable about

0:35:53.120 --> 0:35:56.060
<v Speaker 5>the providers that are offering that service.

0:35:56.280 --> 0:35:57.940
<v Speaker 4>And I would definitely lean into that.

0:35:57.960 --> 0:35:59.759
<v Speaker 5>And if you lead with compliance and you point that

0:35:59.800 --> 0:36:02.469
<v Speaker 5>out to your shipper, they have to think about whom

0:36:02.510 --> 0:36:03.290
<v Speaker 5>they're doing business with.

0:36:03.890 --> 0:36:07.120
<v Speaker 1>Excellent. Well, the message I'm hearing from this panel is

0:36:07.219 --> 0:36:10.540
<v Speaker 1>that readers cannot wait for perfect clarity. They need to

0:36:10.560 --> 0:36:14.120
<v Speaker 1>understand what is structural, be disciplined about where technology creates

0:36:14.180 --> 0:36:18.339
<v Speaker 1>value and makes decisions that build resilience now. That's going

0:36:18.360 --> 0:36:19.520
<v Speaker 1>to do it for all of us here on the

0:36:19.560 --> 0:36:22.910
<v Speaker 1>main stage. Craig, Lee, Alex, thank you. Thank you, everyone.

0:36:23.790 --> 0:36:26.570
<v Speaker 2>And that's a wrap from Trimble Insight 2026 in San Diego.

0:36:26.670 --> 0:36:28.670
<v Speaker 2>A big thank you to Craig Fuller of Freightwaves and

0:36:28.730 --> 0:36:32.110
<v Speaker 2>Alex Formoso of Polyglass for joining me on the panel.

0:36:32.560 --> 0:36:35.020
<v Speaker 2>and Martin Schmidt and the entire Trimble team for bringing

0:36:35.060 --> 0:36:38.440
<v Speaker 2>us together for a great conversation. My biggest takeaway is

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<v Speaker 2>that the freight market may be entering a very different cycle.

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<v Speaker 2>Capacity is tightening, regulatory and liability risks are changing, the

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<v Speaker 2>economics of trucking and higher costs could keep pressure on rates.

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<v Speaker 2>At the same time, AI is moving quickly from hype

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<v Speaker 2>to practical applications that can improve productivity, pricing, procurement, and

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<v Speaker 2>customer service. But technology doesn't replace everything. Drivers, customer relationships, safety,

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<v Speaker 2>and execution remains critical competitive advantages in transportation. If you

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<v Speaker 2>enjoyed today's episode, please follow Talking Transports and take a

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<v Speaker 2>moment to rate, review, and share the podcast. You can

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<v Speaker 2>find us on Apple Podcasts, Spotify, and wherever you get

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<v Speaker 2>your podcasts. Also, you can reach out to me on

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<v Speaker 2>the Bloomberg Terminal, LinkedIn, or on X, where I'm at,

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<v Speaker 2>Logistics Lee. I'm Lee Glasgow at Bloomberg Intelligence, and this

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<v Speaker 2>has been Talking Transports. Until next time, keep it moving.