WEBVTT - Black CEO Hid Himself So That His Customers Wouldn't Know He Was Black

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership.

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<v Speaker 1>I'm Christy nom the United States Secretary of Homeland Security.

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<v Speaker 1>Under President Trump, attempted illegal border crossings are at the

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<v Speaker 1>lowest levels ever recorded, and over one hundred thousand illegal

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<v Speaker 1>aliens have been arrested. If you are here illegally, your

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<v Speaker 1>next you will be fined nearly one thousand dollars a day, imprisoned,

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<v Speaker 1>and deported.

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<v Speaker 2>You will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally.

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<v Speaker 2>Do what's right. Leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will.

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<v Speaker 3>Be protected sponsored by the United States Department of Homeland Security.

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<v Speaker 4>So when you get the first product or the next

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<v Speaker 4>thing is how do you market it?

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<v Speaker 5>Are you thinking that yourself? Do I need a break

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<v Speaker 5>the mortar?

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<v Speaker 4>Or is it's like I'm a solely ecommerceance thing and

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<v Speaker 4>get it in the right hand.

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<v Speaker 5>Yeah.

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<v Speaker 6>So in the beginning with Active Faith, there was two

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<v Speaker 6>big Christian sports appeal I mean Christian retailers at the time,

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<v Speaker 6>Family Christian LifeWay. I'm thinking, once I pitched them this idea,

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<v Speaker 6>they picking me up, we launching were gone. They all

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<v Speaker 6>told me they'd never heard of Christian sports appailal before,

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<v Speaker 6>so they were like, this isn't gonna work. So I

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<v Speaker 6>actually went the e commerce route by necessity, but it

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<v Speaker 6>ended up being a blessing, you know what I mean.

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<v Speaker 5>I utilized my existing network.

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<v Speaker 6>The funny thing, the thing that actually put Active Faith

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<v Speaker 6>on the map, that gave us our first big exposure

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<v Speaker 6>was you.

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<v Speaker 5>Guys remember Lynn Sanity.

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<v Speaker 6>Yeah yeah, all right, So Jeremy's went a closer got

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<v Speaker 6>of mind, yeah exactly, and he was wearing wristbands from

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<v Speaker 6>my company. So I got these wristbands that said Active Faith.

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<v Speaker 6>The tagline was in Jesus name I play instead of game,

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<v Speaker 6>I pray to tag on JA my play. And so

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<v Speaker 6>I was sending these wrist bands out to all the

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<v Speaker 6>basketball players that I knew that would understand this concept

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<v Speaker 6>of a faith based sports A Pearl.

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<v Speaker 5>Brand Jeremy was one of them.

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<v Speaker 6>He was in the D League at the time when

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<v Speaker 6>I first got him the wrist bands, and the Rockets

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<v Speaker 6>called him up. We met for lunch, gave him some wristbands.

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<v Speaker 6>They cut him. The Knicks called him up. But he's

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<v Speaker 6>at the end of the bench. Nobody, I mean nobody

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<v Speaker 6>saw that coming. And it was it was two weeks

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<v Speaker 6>after the Knicks had signed him. They came back in

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<v Speaker 6>time to play the Rockets. We went to lunch again.

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<v Speaker 6>I was like, yo, let me give you these orange

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<v Speaker 6>wristbands to match the Knicks uniform. And it was probably

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<v Speaker 6>two weeks after that. I think Baron Davis got heard

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<v Speaker 6>who whoever? The two point guards wherever in front of

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<v Speaker 6>him got hurt and he was forced into this role

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<v Speaker 6>and you know what happened when with insanity And so

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<v Speaker 6>he's on the cover of Sports Illustrated Time magazine is

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<v Speaker 6>everything you could think of, laying the ball up and

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<v Speaker 6>you see active faith, and you see these wrist bands

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<v Speaker 6>on his risks. I mean, you go look at it

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<v Speaker 6>right now. Look up any picture, you're gonna see him

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<v Speaker 6>wearing these wristbands. And Man USA Today reached out to

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<v Speaker 6>do a story on it. Next thing, I know, my

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<v Speaker 6>website crashing because everybody in America was trying to get

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<v Speaker 6>these wrist bands that he was wearing. And then we

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<v Speaker 6>were getting all this traffic from China and Taiwan. So

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<v Speaker 6>first year out the gate after Faith, we did three

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<v Speaker 6>hundred thousand in revenue off wristbands. Yeah yeah, so man,

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<v Speaker 6>that's how it got started.

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<v Speaker 3>Man.

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<v Speaker 6>And then you know, having that initial audience that saw

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<v Speaker 6>the wristbands, when I introduced the apparel, it just kind of,

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<v Speaker 6>you know, did his thing. We went from three hundred

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<v Speaker 6>thousand to jumped from three hundred thousand to one point

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<v Speaker 6>five million, to six million to eight and a half million,

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<v Speaker 6>like it was something that was just moving at a

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<v Speaker 6>speed that you know, to this day, it's hard to

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<v Speaker 6>really put it into words what was happening. I mean,

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<v Speaker 6>I had I had friends at my mom's house feeling orders,

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<v Speaker 6>you know, my mom's house. I turned her my mom's

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<v Speaker 6>house into an order for filming facility, you know what

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<v Speaker 6>I'm saying, And was feeding my friends pizza to helped

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<v Speaker 6>have them come over and help me feel orders.

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<v Speaker 5>So yeah, that's that's how the first thing got off

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<v Speaker 5>the ground.

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<v Speaker 6>So all right, so you get that going yep, you're

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<v Speaker 6>taking that money and then starting with Actively.

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<v Speaker 5>Black Ause how that started? Man?

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<v Speaker 6>So so, like I said, so, Steph was my business

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<v Speaker 6>partner also, and at the time, you remember he wasn't

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<v Speaker 6>the guy that everybody sees now you know what I mean.

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<v Speaker 6>The lot of people don't realize those ankle injuries and

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<v Speaker 6>the surgeries that he had that second year in the league.

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<v Speaker 6>You could be looking at a Grant Hill trajectory with

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<v Speaker 6>Steph versus what he's on. So, man, the people wasn't

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<v Speaker 6>checking for him like that, but he was rocking with me.

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<v Speaker 6>He was rocking with the brand. Same thing with him.

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<v Speaker 6>He gets healthy, he wins multiple MVPs. To this day,

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<v Speaker 6>he doesn't play a game without wearing his Active Faith

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<v Speaker 6>Risbane and he still wears them every single game. But

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<v Speaker 6>I was having some personal experiences that were challenging what

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<v Speaker 6>I was doing with Active Faith, so I hid myself

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<v Speaker 6>from people knowing who the founder of Active Faith was.

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<v Speaker 6>In fact, my Instagram was private up until earners.

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<v Speaker 4>What's up? You ever walk into a small business and

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<v Speaker 4>everything just works like the checkout is fast, the receipts

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<v Speaker 4>are digital, tipping is a breeze, and you're out the

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<v Speaker 4>door before the line even builds odds are they're using Square.

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<v Speaker 4>This episode is brought to you by P and C Bank.

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<v Speaker 4>A lot of people think podcasts about work are boring,

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership. I'm Christy Noman, the.

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<v Speaker 1>United States Secretary of Homeland Security. Under President Trump, attempted

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<v Speaker 1>illegal border crossings are at the lowest levels ever recorded,

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<v Speaker 1>and over one hundred thousand illegal aliens have been arrested.

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<v Speaker 1>If you are here illegally, your next you will be

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<v Speaker 1>fine nearly one thousand dollars a day, imprisoned and.

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<v Speaker 2>Deported, you will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally.

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<v Speaker 2>Do what's right. Leave now.

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<v Speaker 1>Under President Trump America's laws, border and families will be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security.

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<v Speaker 6>I launched Actively Black my personal instagram over sixty percent

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<v Speaker 6>of my customer base for Active Faith of Evangelical Christians,

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<v Speaker 6>which in this country could be synonymous with racist. I

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<v Speaker 6>didn't want them to know that it was this black

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<v Speaker 6>man who was behind the brand, and.

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<v Speaker 5>So you couldn't find my name on the website. I

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<v Speaker 5>wasn't on the.

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<v Speaker 6>Social media, none of that, and that started to bother

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<v Speaker 6>me internally, you know what I mean. My mother and

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<v Speaker 6>my father raised me to be proud of my blackness.

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<v Speaker 6>That's something that was taught to me at a very

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<v Speaker 6>early age. And here it is. I. You know, I

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<v Speaker 6>bounced back from an injury that ended my NBA career,

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<v Speaker 6>built a multi million dollar business out of my mom's house,

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<v Speaker 6>and I'm afraid to even show that this is me,

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<v Speaker 6>you know what I'm saying. And I had instances where

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<v Speaker 6>customers will call you know, entreprene or in the beginning,

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<v Speaker 6>you're wearing all the hats I'm doing customer service. A

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<v Speaker 6>customer is like, you sound like you black, and I

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<v Speaker 6>was like I am. They immediately asked for a refund.

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<v Speaker 6>I had experiences where there were people wanting to invest

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<v Speaker 6>in Active Faith and.

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<v Speaker 5>Would write in go back and forth over email.

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<v Speaker 6>We were set up in person meeting, and I'll never

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<v Speaker 6>forget like walking into that room and seeing the looks

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<v Speaker 6>on their faces like, oh damn, he's black.

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<v Speaker 5>You know what I'm saying, Like I saw.

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<v Speaker 6>It in their faces, and all of a sudden, those

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<v Speaker 6>conversations about investing in the brand completely went quiet, you

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<v Speaker 6>know what I mean. And so I was I was

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<v Speaker 6>already having this internal struggle with who I am as

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<v Speaker 6>a black man and how I was hiding myself from

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<v Speaker 6>this brand. So I started having this idea, if I

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<v Speaker 6>could build this brand for this faith based community, can

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<v Speaker 6>I do the.

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<v Speaker 5>Same thing for my people, for black people?

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<v Speaker 6>And you know, to this day, I get I get

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<v Speaker 6>emails from Active Faith customers who were going through chemotherapy

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<v Speaker 6>and they were saying, I felt like giving up, but

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<v Speaker 6>I wore my Active Faith risk band. I wore my

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<v Speaker 6>Active Faith hoodie to chemo today. And they gave me

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<v Speaker 6>the strength to keep fighting. That let me know that

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<v Speaker 6>what I was building was bigger than just another apparel brand,

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<v Speaker 6>Like this meant something to somebody intrinsically, this was having

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<v Speaker 6>an effect on somebody's life, and so I wanted to

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<v Speaker 6>do that same thing for black people. And really the

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<v Speaker 6>catalyst to me finally deciding to do it. Twenty eighteen,

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<v Speaker 6>the movie Black Panther comes out, and I remember walking

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<v Speaker 6>out of the theater for the first time, and I

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<v Speaker 6>just remember that feeling that I felt.

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<v Speaker 5>Man, it was unbelievable to see like the diaspora come together.

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<v Speaker 5>You know what I'm saying. You saw African black jamake it.

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<v Speaker 6>Whatever you were, if you were black, you felt something

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<v Speaker 6>the first time you saw that film. And I was like,

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<v Speaker 6>you know what, I'm gonna create that brand and I

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<v Speaker 6>want people to have the feeling that I had walking

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<v Speaker 6>out of the theater watching Black Panther for the first time.

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<v Speaker 6>I want them to had that feeling when they when

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<v Speaker 6>they interact with this brand.

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<v Speaker 5>Active faith kept me plenty busy.

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<v Speaker 6>I moved out to LA six months before the pandemic

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<v Speaker 6>shut the whole city down, and so I told myself,

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<v Speaker 6>I'm not gonna let this time pass without burthening something new.

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<v Speaker 6>And you know, we all witnessed the murder George Floyd

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<v Speaker 6>and the aftermath and everything that happened after that, and

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<v Speaker 6>so I started to see all these brands. I saw Nike,

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<v Speaker 6>you know, indeed, it's everybody make these declarations about what

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<v Speaker 6>they were going to do for the black community after

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<v Speaker 6>the murder of George Floyd, And to me, it.

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<v Speaker 5>Felt very performative.

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<v Speaker 6>It felt like this was just part of their new

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<v Speaker 6>marketing strategy because outside of the pandemic, the stuff that's

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<v Speaker 6>been happening and black people has been happening for centuries,

0:11:40.880 --> 0:11:43.280
<v Speaker 6>for decades, and none of these brands had ever said anything.

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<v Speaker 5>So why a y'all saying something now?

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<v Speaker 6>And finally that's when I decided I wasn't gonna put

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<v Speaker 6>this idea on the shelf anymore. Ink Magazine called me

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<v Speaker 6>to do a story on Active Faith for Juneteenth. They

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<v Speaker 6>were looking for a black founder to do a juneteen

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<v Speaker 6>story on, and I said, I'll do the story, but

0:11:59.559 --> 0:12:01.240
<v Speaker 6>I want to talk about this new thing that I'm

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<v Speaker 6>going to launch, And so I announced it in that

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<v Speaker 6>article that Ink Magazine article on Juneteenth, and on Black

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<v Speaker 6>Friday twenty twenty I've launched actingly black.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:12:25.440 --> 0:12:29.600
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:12:29.640 --> 0:12:33.560
<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

0:12:37.440 --> 0:12:37.880
<v Speaker 1>Donald J.

0:12:37.960 --> 0:12:38.920
<v Speaker 2>Trump's leadership.

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<v Speaker 1>I'm Christy Noman, the United States Secretary of Homeland Security.

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<v Speaker 1>Under President Trump, attempted illegal border crossings are at the

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<v Speaker 1>lowest levels ever recorded, and over one hundred thousand illegal

0:12:50.840 --> 0:12:54.640
<v Speaker 1>aliens have been arrested. If you are here illegally, your

0:12:54.760 --> 0:12:58.120
<v Speaker 1>next you will be fine nearly one thousand dollars a day,

0:12:58.240 --> 0:13:02.240
<v Speaker 1>imprisoned and deported, you will never return. But if you

0:13:02.400 --> 0:13:05.959
<v Speaker 1>register using our CBP home app and leave now, you

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<v Speaker 1>could be allowed to return legally.

0:13:08.200 --> 0:13:10.440
<v Speaker 2>Do what's right. Leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security,