WEBVTT - Is Jennifer Garner really that nice? 0:00:00.200 --> 0:00:02.280 Next Question with Katie Curic is a production of I 0:00:02.400 --> 0:00:05.960 Heart Radio and Katie Couric Media. Hi everyone, I'm Katie 0:00:06.000 --> 0:00:08.720 Curic and welcome to Next Question, where we try to 0:00:08.880 --> 0:00:12.560 understand the complicated world we're living in and the crazy 0:00:12.680 --> 0:00:16.759 things that are happening by asking questions and by listening 0:00:16.800 --> 0:00:20.160 to people who really know what they're talking about. At times, 0:00:20.200 --> 0:00:24.240 it may lead to some pretty uncomfortable conversations, but stick 0:00:24.320 --> 0:00:32.960 with me, everyone, Let's all learn together. Born in Texas 0:00:33.080 --> 0:00:37.360 and raised in West Virginia, Jennifer Garner radiates girl next 0:00:37.400 --> 0:00:40.000 Door charm. If the girl next door to you happens 0:00:40.000 --> 0:00:43.600 to be a gorgeous A list movie star, She's played 0:00:43.640 --> 0:00:46.199 a CIA agent. I'll be there in two minutes. A 0:00:46.360 --> 0:00:48.840 thirteen year old trapped in a thirty year old body. 0:00:49.040 --> 0:00:52.320 Yesterday was my thirteenth birthday, and then today I woke 0:00:52.400 --> 0:00:54.800 up and I'm this and a doctor in search of 0:00:54.800 --> 0:00:57.320 a cure for AIDS. The purpose of this study is 0:00:57.360 --> 0:01:00.240 to determine if as T is helping people colony me. No, 0:01:00.360 --> 0:01:02.560 there ain't no helping me. It doesn't be no we 0:01:02.560 --> 0:01:06.720 to stop trying. She's wrapped up four Emmy nominations as 0:01:06.760 --> 0:01:10.120 well as a Golden Globe, and she's also an ambassador 0:01:10.240 --> 0:01:14.400 for Save the Children. Now she's playing the role of entrepreneur. 0:01:14.880 --> 0:01:18.960 She's co founded Once Upon a Farm, which serves up organic, 0:01:19.240 --> 0:01:23.040 healthy baby food. Meanwhile, she's serving up meals of her 0:01:23.080 --> 0:01:26.839 own on her pretend cooking show on Instagram. This piece 0:01:26.840 --> 0:01:30.000 of tappius trying to mess with my head. Clearly she's 0:01:30.040 --> 0:01:32.960 got a lot on her plate. So my next question is, 0:01:33.120 --> 0:01:36.360 could Jennifer Garner be as nice as she seems. I 0:01:36.440 --> 0:01:39.160 recently met up with her in Boston to find out. 0:01:41.480 --> 0:01:44.039 So let's talk about your kids for a moment, because 0:01:44.080 --> 0:01:47.600 I really admire how you protect your kids, and I 0:01:47.640 --> 0:01:50.280 think that's hard for people who are in the public eye. 0:01:50.400 --> 0:01:54.520 So you have three great kids, Violet, Sarafina and Samuel, 0:01:54.520 --> 0:01:58.880 their and seven, and I know that maintaining their privacy 0:01:59.000 --> 0:02:02.360 is really important, especially in this era of social media 0:02:02.480 --> 0:02:06.680 gen where people are plastering their kids all over the place. 0:02:07.040 --> 0:02:09.200 So to see, it's fun to see, and I know 0:02:09.320 --> 0:02:11.680 it's out of love, but I actually think about this 0:02:11.720 --> 0:02:15.000 whole idea of sharantine, you know, is that something that 0:02:15.200 --> 0:02:18.600 is ultimately going to be really healthy for a way 0:02:18.720 --> 0:02:23.080 a child sees himself for herself. I'm curious why you 0:02:23.200 --> 0:02:25.679 made that decision. It kills me because of course I 0:02:25.720 --> 0:02:27.679 want to share them. I'm I'm so proud of them, 0:02:27.680 --> 0:02:29.639 and I think they're really funny and cute. The real 0:02:29.720 --> 0:02:32.320 thing is that there is no judgment in what other 0:02:32.440 --> 0:02:34.760 people do. It is such a personal choice, and there's 0:02:34.800 --> 0:02:37.400 no saying who's right and who's wrong. I certainly don't 0:02:37.639 --> 0:02:41.119 don't stand on any kind of high horse um, but 0:02:41.600 --> 0:02:46.639 my kids, we really were hunted for, you know, for 0:02:46.639 --> 0:02:49.919 for so long, and it's I am not a way 0:02:51.080 --> 0:02:53.639 person who put myself out in public and then said 0:02:53.639 --> 0:02:55.800 why are you taking pictures of me? But it was 0:02:55.960 --> 0:03:00.360 so out of control and it it really marked my 0:03:00.440 --> 0:03:03.840 children's experience out in the world and who it's shaped 0:03:03.840 --> 0:03:08.120 two they became in certain ways. It was such a 0:03:08.200 --> 0:03:11.760 problem that in two thousand thirteen, Jennifer appeared before the 0:03:11.800 --> 0:03:16.520 California Legislature. I don't want a gang of shouting, arguing, 0:03:17.520 --> 0:03:21.320 law breaking photographers who camp out everywhere we are all day, 0:03:21.360 --> 0:03:25.360 every day to continue traumatizing my kids. Thank you for 0:03:25.400 --> 0:03:30.120 the opportunity to testify today. Sorry, I'd be happy to 0:03:30.160 --> 0:03:34.960 answer any questions. I fought very very hard. Um halle 0:03:35.000 --> 0:03:39.560 Berry was the leader, but I fought, you know, as 0:03:39.600 --> 0:03:43.840 her soldier testified, testified, and we hosted gatherings at our 0:03:43.880 --> 0:03:46.520 house for law enforcement to hear about the new law. 0:03:46.600 --> 0:03:49.119 And my daughter, who was five or six at the time, 0:03:49.160 --> 0:03:51.760 stood up and gave a speech she had written about 0:03:51.760 --> 0:03:55.600 the experience of being a child confronted with these huge cameras. 0:03:55.880 --> 0:03:58.600 And so it just feels hypocritical to me to have 0:03:58.680 --> 0:04:01.600 done that and been, you know, put myself out there 0:04:01.600 --> 0:04:03.960 in that way and then turn around and use my 0:04:04.000 --> 0:04:07.040 own children for my gain. Well, to hear your little 0:04:07.080 --> 0:04:09.640 girl's speech at five or six in front of a 0:04:09.680 --> 0:04:12.000 whole crowd, that must have been it was her first 0:04:12.000 --> 0:04:14.360 time speaking in front of anyone, and it was something 0:04:14.400 --> 0:04:16.919 that she There are a few kids who have that 0:04:17.040 --> 0:04:19.719 kind of authority about what it's like to have huge 0:04:19.760 --> 0:04:22.520 men with huge cameras running at your face all the time, 0:04:22.920 --> 0:04:26.160 and she was she was very articulate about it. And 0:04:26.200 --> 0:04:29.080 you all had success because the law was passed in 0:04:29.120 --> 0:04:33.240 two thousand thirteen. Tell me what that law says and 0:04:33.279 --> 0:04:36.560 if it's in fact change things. The law says that 0:04:36.760 --> 0:04:40.440 paparazzi cannot lie and wait outside your home outside of 0:04:40.440 --> 0:04:42.880 a school, you know. I would get to the pediatrician's 0:04:42.920 --> 0:04:44.640 office and be running in with a sick child in 0:04:44.680 --> 0:04:47.080 my arms, and they'd be blocking my entrance and I'd say, 0:04:47.120 --> 0:04:49.800 please guys, let me through, Please let me. I never 0:04:49.880 --> 0:04:52.760 had fewer than six cars running red lights behind me 0:04:52.880 --> 0:04:55.040 doing anything to be with me. And on weekends it 0:04:55.040 --> 0:04:58.120 would be menacing money. It was. It's such a bummer. 0:04:58.160 --> 0:04:59.960 It's like a bummer even to talk about, because you'd 0:05:00.040 --> 0:05:03.200 us feel like why give it attention? But it did help, 0:05:03.320 --> 0:05:06.000 and it helped quite a bit. There's still a few 0:05:06.200 --> 0:05:08.920 at school, and someday I they when they least expected, 0:05:08.920 --> 0:05:12.320 I'm going to have him arrested. They really congregate at church, 0:05:12.440 --> 0:05:14.840 which is a security issue for us, and that is 0:05:14.960 --> 0:05:17.159 something that I have trouble with. But they know they're 0:05:17.160 --> 0:05:18.760 going to get a shot. They know the shot will 0:05:18.760 --> 0:05:21.720 sell at church every Sunday. And it was the barrier 0:05:21.760 --> 0:05:24.080 for me taking my children to church for so long. 0:05:24.120 --> 0:05:26.080 I just didn't want to. I didn't want to put 0:05:26.160 --> 0:05:28.200 us all through it. And then I just had a 0:05:28.240 --> 0:05:31.000 conversation with myself and decided to just go for it. 0:05:31.080 --> 0:05:33.240 And it is what I thought it would be. But 0:05:33.560 --> 0:05:37.920 they marched through. They really love their church, so it's okay. Well, 0:05:37.920 --> 0:05:41.640 you know, nothing I don't think prepares you for raising 0:05:41.640 --> 0:05:45.720 your kids in this environment, and especially because you had 0:05:45.800 --> 0:05:48.320 such a different upbringing. I know, you were born in Houston, 0:05:48.360 --> 0:05:51.279 you moved to West Virginia when you were three years old, 0:05:51.279 --> 0:05:54.440 to Charleston. Your dad was a chemical engineer. Your mom 0:05:54.480 --> 0:05:56.520 was a homemaker who later became an English teacher. My 0:05:56.600 --> 0:05:59.840 getting all this right? Okay? Good? And I think the 0:06:00.000 --> 0:06:01.800 way you were raised, and we talked about it a 0:06:01.880 --> 0:06:06.800 little bit earlier today, was so anathetical to the environment 0:06:06.920 --> 0:06:09.600 that you kind of are in, and that the way 0:06:09.640 --> 0:06:12.800 you could potentially be sucked into raising your kids. If 0:06:12.800 --> 0:06:15.359 this is making any sense, I laughed. You said you 0:06:15.400 --> 0:06:18.760 were raised almost Amish, And what did you mean by that? 0:06:18.960 --> 0:06:21.520 I mean that might not have zippers. I know, we 0:06:21.560 --> 0:06:24.200 could have zippers and buttons, that that we were allowed, 0:06:24.279 --> 0:06:27.279 not just straight pins. But we couldn't purm our hair. 0:06:27.520 --> 0:06:30.279 My ears aren't pierced. We couldn't wear makeup or you know, 0:06:30.360 --> 0:06:32.600 have neo polish on. That's just my dad. He just 0:06:32.680 --> 0:06:36.839 wanted us to be very simple girls. There was no 0:06:36.920 --> 0:06:40.839 emphasis in my house on looks. It was who you were. 0:06:40.920 --> 0:06:44.000 It was practiced your piano and do your homework and 0:06:44.480 --> 0:06:47.080 go to ballet class and go to college. Go to college. 0:06:47.120 --> 0:06:48.720 We all knew we were going to go to college, 0:06:48.720 --> 0:06:50.720 which is a big deal since my parents they were 0:06:50.720 --> 0:06:54.360 the first of their entire families to go. And you're 0:06:54.400 --> 0:06:58.880 the middle sister, you have any the middle child neurosis 0:06:59.000 --> 0:07:02.400 that sometimes happen, and little children don't have neurosis, Katie, 0:07:02.920 --> 0:07:06.719 because then you're the youngest. Let me let me point 0:07:06.760 --> 0:07:09.880 out that middle children are the most well adjusted. Contrary 0:07:09.920 --> 0:07:16.000 to my history, the we we are the peacemakers, were 0:07:16.040 --> 0:07:19.280 flexible and we do and this is true as well. 0:07:19.360 --> 0:07:22.200 Want attention. I have one sister who's a c p 0:07:22.360 --> 0:07:25.280 A and one who is in marketing, and I'm the 0:07:25.320 --> 0:07:29.640 one who's like, yucky, yucky, yucky, look at me. That's unusual, 0:07:29.760 --> 0:07:31.880 isn't it for the middle child. I think the middle 0:07:32.000 --> 0:07:35.000 usually once feels like they've kind of got left out 0:07:35.000 --> 0:07:37.640 because their sandwich between the oldest and the youngest a 0:07:37.680 --> 0:07:40.400 little bit. Yeah, that's so funny. Are you close to 0:07:40.400 --> 0:07:43.280 your sister's very close to both of them. I've spoken 0:07:43.280 --> 0:07:45.040 to both of them in the last twenty four hours. 0:07:45.280 --> 0:07:47.920 And I know that Nicole, your manager, who I had 0:07:48.040 --> 0:07:51.040 so much fun talking to recently at a dinner, I 0:07:51.080 --> 0:07:54.800 think not only kind of protecting your kids from outside forces, 0:07:54.880 --> 0:07:57.600 but you also have to protect your kids from stuff 0:07:57.600 --> 0:08:00.960 that's written about you and them and they're dad. You 0:08:01.080 --> 0:08:04.520 just don't read anything. She said. Oh, I am so 0:08:04.680 --> 0:08:07.920 serious about it. You know, when you just realize that 0:08:08.040 --> 0:08:11.840 something is making you so unhappy. And anything that I 0:08:11.880 --> 0:08:15.160 saw in print about myself my family at all was 0:08:15.560 --> 0:08:18.120 just it mattered to me too much. And you don't 0:08:18.200 --> 0:08:20.280 have control over it. There's nothing you can do. And 0:08:20.360 --> 0:08:23.400 I just made a decision. I am never going to 0:08:23.440 --> 0:08:26.440 see my name in print if I can help it. 0:08:26.480 --> 0:08:28.400 Other than like, if it's the New York Times, if 0:08:28.400 --> 0:08:30.360 you want to talk about Once upon a Farm, I'm in. 0:08:30.800 --> 0:08:33.160 But this morning, when I saw my name in the 0:08:33.400 --> 0:08:36.679 Your wake Up Call, I was thrilled. But otherwise I 0:08:36.720 --> 0:08:38.880 don't look at a lot of sites. I used to 0:08:38.920 --> 0:08:42.640 love Huffington Post, CNN. They have a celebrity part of 0:08:42.640 --> 0:08:44.960 them and I just can't see it. And what about 0:08:45.040 --> 0:08:48.120 your kids? You know, it's funny because my daughters get 0:08:48.200 --> 0:08:51.800 anxious about social media. One in particular, she has sort 0:08:51.800 --> 0:08:55.080 of a phobia about it. Do you worry about the 0:08:55.160 --> 0:08:58.120 prevalence of social media and how ubiquitous it is and 0:08:58.440 --> 0:09:01.920 your kids like not wanting too, but somehow seeing stuff 0:09:02.000 --> 0:09:04.560 for even the role is playing in the lives of 0:09:04.640 --> 0:09:08.800 children everywhere without even having parents who are well known. 0:09:08.880 --> 0:09:11.880 I worry about all kids having to deal with this 0:09:11.960 --> 0:09:14.880 new pressure. My daughters at an all girls school, and 0:09:14.920 --> 0:09:17.800 it's such a huge problem. And she'll occasionally talk to 0:09:17.800 --> 0:09:20.880 me about getting Instagram and I can see why because 0:09:21.040 --> 0:09:23.680 I'm on there and it's something kind of fun that 0:09:23.760 --> 0:09:26.880 I do, and I am I am modeling the opposite 0:09:26.960 --> 0:09:29.319 of what I want for her to do. How I 0:09:29.640 --> 0:09:32.320 is that in parenting? And I just say, when you 0:09:32.360 --> 0:09:35.920 can show me studies that say that teenage girls are 0:09:35.960 --> 0:09:39.400 happier using Instagram than not, then we can have the conversation. 0:09:39.480 --> 0:09:43.199 But everything you look at I don't see anything positive 0:09:43.200 --> 0:09:44.760 for you out there. You can look at mine when 0:09:44.800 --> 0:09:47.000 you want to. We can go over it together, but 0:09:47.040 --> 0:09:49.360 I just don't see it. Tell me a little bit 0:09:49.400 --> 0:09:53.959 about your use of Instagram. My name is jenn I'm 0:09:53.960 --> 0:09:56.680 We're having it for time, Compisa, because I think you're 0:09:56.760 --> 0:10:01.000 so great at it and everything is very authentic and 0:10:01.120 --> 0:10:04.520 fun and your pretend cooking show and sort of the 0:10:04.520 --> 0:10:10.439 things you share. Some of this personally, pardon me, it's 0:10:10.480 --> 0:10:13.240 been brought to my intention that does the cilantro. Not personally, 0:10:13.800 --> 0:10:16.120 I do feel like, actually, I know you now is 0:10:16.559 --> 0:10:19.120 about you. I know it is in a way. It's 0:10:19.120 --> 0:10:21.880 so nice. It is. It makes you feel more connected. 0:10:22.040 --> 0:10:25.320 It does. I joined Instagram because of Once upon a Farm. 0:10:25.640 --> 0:10:28.600 It was very much part of the deal and I 0:10:28.720 --> 0:10:30.840 did it kicking and screaming. But that's how much I 0:10:30.880 --> 0:10:35.040 wanted to be involved with this company. And when I 0:10:35.080 --> 0:10:37.120 did it, you know, there are all these companies in 0:10:37.280 --> 0:10:39.280 l A that will come in and do your social 0:10:39.280 --> 0:10:41.440 media for you, and I just said, I can't do that. 0:10:41.559 --> 0:10:45.000 I can't introduce something like that. So I have had 0:10:45.040 --> 0:10:48.600 the same woman working with me from that mode this 0:10:48.679 --> 0:10:57.120 morning for six mo what started as my assistant six 0:10:57.160 --> 0:10:59.800 and a half years ago, and I just kind of 0:11:00.000 --> 0:11:02.000 are different things that her friends have gotten married at 0:11:02.000 --> 0:11:04.040 my house and I've said you're the wedding planner or 0:11:04.080 --> 0:11:07.600 you know, kind of whatever I tossed her way. She's amazing. 0:11:07.960 --> 0:11:10.400 So MO was a natural to curate on a first 0:11:10.480 --> 0:11:13.120 Instagram feed. So she was a film major at Northwestern 0:11:13.240 --> 0:11:15.160 and I said, you are doing this with me, and 0:11:15.160 --> 0:11:16.720 we're going to do it. I said, I have to 0:11:16.720 --> 0:11:18.640 be able to do this my way. I can't like 0:11:18.760 --> 0:11:21.760 post three things a day plus story plus this plus it. 0:11:21.840 --> 0:11:25.520 I just can't do it. So I just put out 0:11:25.600 --> 0:11:28.240 there what felt right for me, and that's what I 0:11:28.440 --> 0:11:30.439 keep doing. And sometimes we'll go a week and put 0:11:30.520 --> 0:11:32.800 up one or you know, we don't announce it. We 0:11:32.920 --> 0:11:35.520 just do it. I took a digital detox for a 0:11:35.520 --> 0:11:38.080 week and I stayed off social media just because I 0:11:38.120 --> 0:11:42.120 felt like mischievous thank you, But I sort of felt 0:11:42.160 --> 0:11:44.559 like it was an added pressure in a way. I mean, 0:11:44.600 --> 0:11:46.839 I love it, but I also feel like, oh gosh, 0:11:46.880 --> 0:11:49.880 I better do something. So it's kind of a mixed bag, 0:11:50.000 --> 0:11:52.800 isn't it. It is definitely an added pressure. There is 0:11:52.840 --> 0:11:55.840 no doubt about that. It is a job, especially the 0:11:55.840 --> 0:11:58.160 way we approach it. We kind of we go for 0:11:58.240 --> 0:12:00.680 it and produce things and and do it. I'm with 0:12:00.840 --> 0:12:03.640 Mo all the time anyway, and we're so close. People 0:12:03.640 --> 0:12:05.520 think we're sisters all the time, which is a huge 0:12:05.559 --> 0:12:08.040 compliment to me. But she's always got her phone on. 0:12:08.200 --> 0:12:10.760 You know she films me doing dumb things, and then 0:12:10.800 --> 0:12:13.600 she's such a great editor that she turns it into something. 0:12:14.679 --> 0:12:16.800 We're going to take a quick break here, but when 0:12:16.840 --> 0:12:19.439 we come back, we'll hear more from Jennifer about building 0:12:19.440 --> 0:12:22.240 a business from the ground up, her love of food, 0:12:22.720 --> 0:12:31.720 and our mutual celebrity crush. As a longtime ambassador for 0:12:31.760 --> 0:12:35.280 Save the Children, Jennifer Garner is a fierce advocate for 0:12:35.480 --> 0:12:39.840 kids in some of America's most underserved communities. Two years ago, 0:12:39.920 --> 0:12:43.320 she decided to approach the issue of childhood hunger from 0:12:43.320 --> 0:12:46.400 a different angle, joining the board of a small, mission 0:12:46.480 --> 0:12:50.520 driven startup aimed at making high quality, organic baby food 0:12:50.559 --> 0:12:53.960 affordable for all families. I asked her about what it's 0:12:54.000 --> 0:12:57.400 like to immerse herself in the world of business. I 0:12:57.480 --> 0:12:59.959 just think what you're doing is such an interesting new 0:13:00.120 --> 0:13:04.720 chapter for you. You're learning about business and how to 0:13:04.840 --> 0:13:08.120 run a company, and so you're getting a whole new 0:13:08.200 --> 0:13:12.920 skill set, which must be both daunting but also really gratifying. 0:13:13.240 --> 0:13:15.720 So gratifying. I'm sure you have felt this way. I'm 0:13:15.760 --> 0:13:18.480 sure I see you doing it now where you think, Okay, 0:13:18.520 --> 0:13:20.800 this is what I know how to do, sort of ish, 0:13:21.400 --> 0:13:23.480 can I expand on that what more can I ask 0:13:23.520 --> 0:13:26.800 of myself but still be me? I couldn't have a 0:13:26.840 --> 0:13:30.000 better mentor and buddy to do it with. But I 0:13:30.080 --> 0:13:33.360 do sit in meetings and write down everything and circle 0:13:33.400 --> 0:13:35.920 the things I don't know, and some are just basic 0:13:36.120 --> 0:13:39.720 business terms. I really never took a business class. People 0:13:39.800 --> 0:13:41.680 kept talking about the r O. I I didn't know 0:13:41.720 --> 0:13:46.760 what it was amidst return on investment and I did 0:13:46.840 --> 0:13:50.240 not know net versus gross. And I still get confused 0:13:50.240 --> 0:13:52.280 if I don't if I have to think about it, 0:13:52.280 --> 0:13:54.760 because I never learned it organically. I've learned it in 0:13:54.800 --> 0:13:57.080 the process of this. But I think it's so important, 0:13:57.200 --> 0:14:00.560 especially for women, to understand business better, because I do 0:14:00.640 --> 0:14:03.640 think it holds us back. But I know I never 0:14:03.720 --> 0:14:07.800 felt very confident in my business acumen or knowledge, and 0:14:08.200 --> 0:14:11.720 I think if I had a better foundation, it would 0:14:11.720 --> 0:14:14.720 have helped me in a myriad of ways professionally. So 0:14:15.200 --> 0:14:19.000 I think some basic business things are really important, especially 0:14:19.040 --> 0:14:21.320 for girls. I think they seem to be afraid of 0:14:21.320 --> 0:14:23.240 it a little. The other side of that is that 0:14:23.320 --> 0:14:26.040 I think that we can't be afraid to be beginners 0:14:26.200 --> 0:14:28.600 at any stage in your life. And I try to 0:14:28.640 --> 0:14:31.200 always have something that I'm a beginner on, like I 0:14:31.240 --> 0:14:33.360 started tennis lessons for the first time in my life 0:14:33.440 --> 0:14:35.520 last week, or I learned to ski when I was forty, 0:14:35.680 --> 0:14:37.800 or you know, and so you you've got a fight 0:14:37.880 --> 0:14:40.920 for being a beginner and not let yourself be embarrassed. 0:14:41.000 --> 0:14:45.520 And I just am wholeheartedly a novice and thrilled about it. 0:14:45.600 --> 0:14:47.280 I love that. I'm going to put that, like on 0:14:47.320 --> 0:14:51.320 a bumper sticker on a I like that. And when 0:14:51.360 --> 0:14:53.600 it comes to developing the products, gen, I think it 0:14:53.720 --> 0:14:56.800 must be really fun. Actually, because you love to cook. 0:14:56.840 --> 0:14:59.640 You have your pretend cooking show on Instagram, which I 0:14:59.680 --> 0:15:02.680 loved watch. You can tell you get real joy out 0:15:02.680 --> 0:15:05.000 of cooking and being in the kitchen and preparing things 0:15:05.000 --> 0:15:06.920 for your kids. I think you didn't you make bagels 0:15:07.000 --> 0:15:09.800 not too long ago. Who would like the first bagel? 0:15:10.920 --> 0:15:14.120 I like to take on occasionally a big project like bagels. 0:15:14.160 --> 0:15:18.520 My little sister made croissant. How do you say so recently? 0:15:18.960 --> 0:15:20.680 And I said, I don't think I can do that. 0:15:20.880 --> 0:15:23.120 I bet you could. I'd like to just say, I 0:15:23.160 --> 0:15:25.960 wonder if I could. You know, John cans tomatoes and 0:15:26.320 --> 0:15:28.120 I was just talking to him in the car this 0:15:28.160 --> 0:15:30.000 morning and saying Okay, I'm ready to do this. Tell 0:15:30.000 --> 0:15:32.080 me exactly what to do, and this weekend I'm going 0:15:32.120 --> 0:15:35.360 to go home and can tomatoes. For sure. John is 0:15:35.680 --> 0:15:39.720 John Forker, the CEO of their company, Once Upon a Farm. 0:15:39.760 --> 0:15:42.640 You'll meet him a little bit later. And so as 0:15:42.720 --> 0:15:45.520 part of that, I guess you get to try foods, 0:15:45.600 --> 0:15:48.640 suggest foods, and are the networks banging on your door 0:15:48.720 --> 0:15:50.800 to do a real cooking show and not just to 0:15:50.880 --> 0:15:53.840 pretend cooking show? I can't imagine you haven't been approached. 0:15:54.200 --> 0:15:58.320 Come on, I mean, you know in a garden are 0:15:58.440 --> 0:16:02.160 common crash. It is an homage to Aina and to 0:16:02.320 --> 0:16:05.480 Barefoot Contesta and the comfort that I get and how 0:16:05.560 --> 0:16:08.280 much I've learned about cooking from her, and and from 0:16:08.280 --> 0:16:11.480 Martha Stewart before her, and from this whole genre. But 0:16:11.560 --> 0:16:14.920 I don't know enough to fill an hour or how. 0:16:15.040 --> 0:16:17.960 I don't know. I think it would be great. And Aina, 0:16:18.120 --> 0:16:21.600 I mean she is pretty amazing, isn't she amazing? Talk 0:16:21.640 --> 0:16:25.280 about somebody who knows business? She is so smart that woman. 0:16:25.360 --> 0:16:28.480 Has she given you any tips on this business? Yeah? 0:16:28.680 --> 0:16:31.160 I think I had a similar conversation that that you 0:16:31.240 --> 0:16:33.520 were talking about with her about how to hire people. 0:16:33.640 --> 0:16:35.840 I loved that you brought that up Inna says high 0:16:35.920 --> 0:16:39.320 or happy, because you can teach someone how to about 0:16:39.480 --> 0:16:42.080 about cheese, but you can't teach them how to be happy. 0:16:42.120 --> 0:16:44.200 And there there is something about that, you know. If 0:16:44.200 --> 0:16:47.360 you want to have a teammate, be a teammate, you 0:16:47.440 --> 0:16:50.360 kind of have to be in it with everyone. I 0:16:50.400 --> 0:16:53.440 think people get their energy from people around them, and 0:16:53.480 --> 0:16:58.080 you want positivity and people to feel like they can do. 0:16:58.280 --> 0:17:02.400 And nothing's worse than having a like around you and 0:17:02.440 --> 0:17:05.680 an energy sucker or vampire, like they said the worst. 0:17:05.960 --> 0:17:09.320 There's so many women who are doing cool entrepreneurial things. 0:17:09.760 --> 0:17:12.719 Do you ever talk to like Gwyneth Paltrow or Jessica 0:17:12.800 --> 0:17:15.919 all the about business? They're not really so impressed by them. 0:17:15.920 --> 0:17:17.919 I'm a little intimidated by them, to be honest. But 0:17:18.760 --> 0:17:20.920 but I would talk to them if I were sitting 0:17:20.960 --> 0:17:23.320 in the room with them, of course, and be so 0:17:23.400 --> 0:17:26.680 fascinated by their journey and why they made the decisions 0:17:26.720 --> 0:17:29.320 they've made, and where they see themselves going and how 0:17:29.359 --> 0:17:31.960 they see it all kind of working out. But if 0:17:32.000 --> 0:17:36.160 I'm really going to talk innovation, I am talking with 0:17:36.240 --> 0:17:40.399 John Forker. We talk a lot about everyone in the 0:17:40.520 --> 0:17:43.440 organic industry is trying to find the next new high 0:17:43.560 --> 0:17:46.560 end product or the next new like ingredient that no 0:17:46.600 --> 0:17:49.119 one's thought of before. And we're trying to innovate instead 0:17:49.119 --> 0:17:51.679 of up to the tip of the pyramid, down and 0:17:51.720 --> 0:17:54.520 out so that it's available for everyone. And I think 0:17:54.560 --> 0:17:57.040 we're trying to push our colleagues to do the same. 0:17:57.200 --> 0:18:00.639 Purpose driven companies are now kind of everywhere, And I 0:18:00.640 --> 0:18:04.600 guess my only cautionary note, not that I'm an expert 0:18:04.640 --> 0:18:08.160 on any of this, is that when companies are inauthentic 0:18:08.760 --> 0:18:12.080 and they're kind of doing it for their image instead 0:18:12.080 --> 0:18:15.440 of for their real heart, right, you know, any good 0:18:15.480 --> 0:18:17.720 that you do is still good, even if it is 0:18:18.200 --> 0:18:20.879 for the picture on Instagram. I really do believe if 0:18:20.920 --> 0:18:23.399 you've done good, you've done good. It's helped someone great. 0:18:23.800 --> 0:18:27.000 But if you want people to respond to it, it 0:18:27.119 --> 0:18:32.800 sure helps if you mean what you say. It can 0:18:32.840 --> 0:18:35.919 be easy to have a pretty cynical outlook on celebrity 0:18:36.000 --> 0:18:40.040 driven brands, but after spending just a few minutes with Jennifer, 0:18:40.200 --> 0:18:42.800 it was clear that she isn't just doing this for 0:18:43.200 --> 0:18:46.040 the Graham. She and the rest of her Once upon 0:18:46.080 --> 0:18:49.359 a Farm colleague seem to really care deeply about their work, 0:18:49.400 --> 0:18:52.840 and it shows especially in their efforts to make sure 0:18:52.880 --> 0:18:55.760 that their food is available to people who rely on 0:18:55.880 --> 0:18:59.800 government assistance. We'll have more on that right after this. 0:19:06.359 --> 0:19:09.880 Once Upon a Farm is rethinking nutrition for kids, and 0:19:09.960 --> 0:19:13.160 rethinking it in a way that if eighteen thousand stores 0:19:13.240 --> 0:19:17.199 carries fresh pet food, and yet the baby food that 0:19:17.240 --> 0:19:19.240 you buy is older than the baby that you're feeding 0:19:19.280 --> 0:19:21.919 it too, there is something wrong with the way we 0:19:22.040 --> 0:19:25.560 have grown to accept what we're feeding our children. So 0:19:25.640 --> 0:19:29.280 we are putting out their farm fresh full of nutrition, 0:19:29.359 --> 0:19:33.679 full of bright, vibrant flavors and colors, and food for 0:19:33.800 --> 0:19:37.240 babies in the refrigerated section. I wanted to hear more 0:19:37.240 --> 0:19:40.400 about the company, so I asked John Forker, the CEO 0:19:40.560 --> 0:19:44.040 of Once Upon a Farm, what attracted him to this venture. 0:19:44.760 --> 0:19:47.320 You were the CEO of Annie's, which was one of 0:19:47.359 --> 0:19:50.320 the front runners or the leaders in this space. Why 0:19:50.320 --> 0:19:53.840 did you say, you know, this is so exciting, I'm 0:19:53.840 --> 0:19:57.240 going to quit my old job and start something totally new. 0:19:57.560 --> 0:20:00.960 My old job was a lot easier than this. Um 0:20:01.000 --> 0:20:04.920 there's the personal challenge of like trying to do something 0:20:05.119 --> 0:20:08.159 big again and seeing a big need that Jen just 0:20:08.240 --> 0:20:10.879 alluded to that there's an opportunity to do just a 0:20:10.920 --> 0:20:14.480 lot better for babies and to partner with a really 0:20:14.520 --> 0:20:18.440 small team of really passionate people and see how much 0:20:18.520 --> 0:20:21.920 change we could drive and not just for rich kids 0:20:21.920 --> 0:20:24.840 in Beverly Hills or San Francisco or New York, but 0:20:24.920 --> 0:20:27.600 for all kids. And that was just too big of 0:20:27.640 --> 0:20:31.320 an opportunity to pass up. That is such a key 0:20:31.320 --> 0:20:35.640 phrase when it comes to your company, all kids, and Jen, 0:20:35.800 --> 0:20:38.280 that came from your work was saved the children. I 0:20:38.320 --> 0:20:44.080 know you were exposed to really deplorable situations for a 0:20:44.160 --> 0:20:47.240 lot of kids in this country, and you thought, this 0:20:47.280 --> 0:20:50.239 isn't right, this isn't fair. Tell us did you have 0:20:50.280 --> 0:20:53.800 an AHA moment about this? It's more of a combination 0:20:53.960 --> 0:20:58.679 of small AHAs. There there's the aha of everywhere that 0:20:58.720 --> 0:21:01.000 I've gone in the country for save the children, and 0:21:01.040 --> 0:21:03.119 I've gone back again and again and again in the 0:21:03.160 --> 0:21:06.080 eleven years I've worked for them, whether it's Connault Nation 0:21:06.760 --> 0:21:11.400 at the very tip top of Washington State, or South Carolina, Mississippi, 0:21:11.400 --> 0:21:15.920 West Virginia, Kentucky, or all over California or d C 0:21:16.240 --> 0:21:19.679 or Vermont, or I've criss crossed the country visiting the 0:21:19.880 --> 0:21:24.000 poorest areas in the rural parts of those states, and 0:21:24.040 --> 0:21:27.119 I have just seen the similarities and the differences, and 0:21:27.160 --> 0:21:29.760 the way that we fundraise over the last eleven years 0:21:30.040 --> 0:21:33.359