1 00:00:00,200 --> 00:00:02,280 Speaker 1: Next Question with Katie Curic is a production of I 2 00:00:02,400 --> 00:00:05,960 Speaker 1: Heart Radio and Katie Couric Media. Hi everyone, I'm Katie 3 00:00:06,000 --> 00:00:08,720 Speaker 1: Curic and welcome to Next Question, where we try to 4 00:00:08,880 --> 00:00:12,560 Speaker 1: understand the complicated world we're living in and the crazy 5 00:00:12,680 --> 00:00:16,759 Speaker 1: things that are happening by asking questions and by listening 6 00:00:16,800 --> 00:00:20,160 Speaker 1: to people who really know what they're talking about. At times, 7 00:00:20,200 --> 00:00:24,240 Speaker 1: it may lead to some pretty uncomfortable conversations, but stick 8 00:00:24,320 --> 00:00:32,960 Speaker 1: with me, everyone, Let's all learn together. Born in Texas 9 00:00:33,080 --> 00:00:37,360 Speaker 1: and raised in West Virginia, Jennifer Garner radiates girl next 10 00:00:37,400 --> 00:00:40,000 Speaker 1: Door charm. If the girl next door to you happens 11 00:00:40,000 --> 00:00:43,600 Speaker 1: to be a gorgeous A list movie star, She's played 12 00:00:43,640 --> 00:00:46,199 Speaker 1: a CIA agent. I'll be there in two minutes. A 13 00:00:46,360 --> 00:00:48,840 Speaker 1: thirteen year old trapped in a thirty year old body. 14 00:00:49,040 --> 00:00:52,320 Speaker 1: Yesterday was my thirteenth birthday, and then today I woke 15 00:00:52,400 --> 00:00:54,800 Speaker 1: up and I'm this and a doctor in search of 16 00:00:54,800 --> 00:00:57,320 Speaker 1: a cure for AIDS. The purpose of this study is 17 00:00:57,360 --> 00:01:00,240 Speaker 1: to determine if as T is helping people colony me. No, 18 00:01:00,360 --> 00:01:02,560 Speaker 1: there ain't no helping me. It doesn't be no we 19 00:01:02,560 --> 00:01:06,720 Speaker 1: to stop trying. She's wrapped up four Emmy nominations as 20 00:01:06,760 --> 00:01:10,120 Speaker 1: well as a Golden Globe, and she's also an ambassador 21 00:01:10,240 --> 00:01:14,400 Speaker 1: for Save the Children. Now she's playing the role of entrepreneur. 22 00:01:14,880 --> 00:01:18,960 Speaker 1: She's co founded Once Upon a Farm, which serves up organic, 23 00:01:19,240 --> 00:01:23,040 Speaker 1: healthy baby food. Meanwhile, she's serving up meals of her 24 00:01:23,080 --> 00:01:26,839 Speaker 1: own on her pretend cooking show on Instagram. This piece 25 00:01:26,840 --> 00:01:30,000 Speaker 1: of tappius trying to mess with my head. Clearly she's 26 00:01:30,040 --> 00:01:32,960 Speaker 1: got a lot on her plate. So my next question is, 27 00:01:33,120 --> 00:01:36,360 Speaker 1: could Jennifer Garner be as nice as she seems. I 28 00:01:36,440 --> 00:01:39,160 Speaker 1: recently met up with her in Boston to find out. 29 00:01:41,480 --> 00:01:44,039 Speaker 1: So let's talk about your kids for a moment, because 30 00:01:44,080 --> 00:01:47,600 Speaker 1: I really admire how you protect your kids, and I 31 00:01:47,640 --> 00:01:50,280 Speaker 1: think that's hard for people who are in the public eye. 32 00:01:50,400 --> 00:01:54,520 Speaker 1: So you have three great kids, Violet, Sarafina and Samuel, 33 00:01:54,520 --> 00:01:58,880 Speaker 1: their and seven, and I know that maintaining their privacy 34 00:01:59,000 --> 00:02:02,360 Speaker 1: is really important, especially in this era of social media 35 00:02:02,480 --> 00:02:06,680 Speaker 1: gen where people are plastering their kids all over the place. 36 00:02:07,040 --> 00:02:09,200 Speaker 1: So to see, it's fun to see, and I know 37 00:02:09,320 --> 00:02:11,680 Speaker 1: it's out of love, but I actually think about this 38 00:02:11,720 --> 00:02:15,000 Speaker 1: whole idea of sharantine, you know, is that something that 39 00:02:15,200 --> 00:02:18,600 Speaker 1: is ultimately going to be really healthy for a way 40 00:02:18,720 --> 00:02:23,080 Speaker 1: a child sees himself for herself. I'm curious why you 41 00:02:23,200 --> 00:02:25,679 Speaker 1: made that decision. It kills me because of course I 42 00:02:25,720 --> 00:02:27,679 Speaker 1: want to share them. I'm I'm so proud of them, 43 00:02:27,680 --> 00:02:29,639 Speaker 1: and I think they're really funny and cute. The real 44 00:02:29,720 --> 00:02:32,320 Speaker 1: thing is that there is no judgment in what other 45 00:02:32,440 --> 00:02:34,760 Speaker 1: people do. It is such a personal choice, and there's 46 00:02:34,800 --> 00:02:37,400 Speaker 1: no saying who's right and who's wrong. I certainly don't 47 00:02:37,639 --> 00:02:41,119 Speaker 1: don't stand on any kind of high horse um, but 48 00:02:41,600 --> 00:02:46,639 Speaker 1: my kids, we really were hunted for, you know, for 49 00:02:46,639 --> 00:02:49,919 Speaker 1: for so long, and it's I am not a way 50 00:02:51,080 --> 00:02:53,639 Speaker 1: person who put myself out in public and then said 51 00:02:53,639 --> 00:02:55,800 Speaker 1: why are you taking pictures of me? But it was 52 00:02:55,960 --> 00:03:00,360 Speaker 1: so out of control and it it really marked my 53 00:03:00,440 --> 00:03:03,840 Speaker 1: children's experience out in the world and who it's shaped 54 00:03:03,840 --> 00:03:08,120 Speaker 1: two they became in certain ways. It was such a 55 00:03:08,200 --> 00:03:11,760 Speaker 1: problem that in two thousand thirteen, Jennifer appeared before the 56 00:03:11,800 --> 00:03:16,520 Speaker 1: California Legislature. I don't want a gang of shouting, arguing, 57 00:03:17,520 --> 00:03:21,320 Speaker 1: law breaking photographers who camp out everywhere we are all day, 58 00:03:21,360 --> 00:03:25,360 Speaker 1: every day to continue traumatizing my kids. Thank you for 59 00:03:25,400 --> 00:03:30,120 Speaker 1: the opportunity to testify today. Sorry, I'd be happy to 60 00:03:30,160 --> 00:03:34,960 Speaker 1: answer any questions. I fought very very hard. Um halle 61 00:03:35,000 --> 00:03:39,560 Speaker 1: Berry was the leader, but I fought, you know, as 62 00:03:39,600 --> 00:03:43,840 Speaker 1: her soldier testified, testified, and we hosted gatherings at our 63 00:03:43,880 --> 00:03:46,520 Speaker 1: house for law enforcement to hear about the new law. 64 00:03:46,600 --> 00:03:49,119 Speaker 1: And my daughter, who was five or six at the time, 65 00:03:49,160 --> 00:03:51,760 Speaker 1: stood up and gave a speech she had written about 66 00:03:51,760 --> 00:03:55,600 Speaker 1: the experience of being a child confronted with these huge cameras. 67 00:03:55,880 --> 00:03:58,600 Speaker 1: And so it just feels hypocritical to me to have 68 00:03:58,680 --> 00:04:01,600 Speaker 1: done that and been, you know, put myself out there 69 00:04:01,600 --> 00:04:03,960 Speaker 1: in that way and then turn around and use my 70 00:04:04,000 --> 00:04:07,040 Speaker 1: own children for my gain. Well, to hear your little 71 00:04:07,080 --> 00:04:09,640 Speaker 1: girl's speech at five or six in front of a 72 00:04:09,680 --> 00:04:12,000 Speaker 1: whole crowd, that must have been it was her first 73 00:04:12,000 --> 00:04:14,360 Speaker 1: time speaking in front of anyone, and it was something 74 00:04:14,400 --> 00:04:16,919 Speaker 1: that she There are a few kids who have that 75 00:04:17,040 --> 00:04:19,719 Speaker 1: kind of authority about what it's like to have huge 76 00:04:19,760 --> 00:04:22,520 Speaker 1: men with huge cameras running at your face all the time, 77 00:04:22,920 --> 00:04:26,160 Speaker 1: and she was she was very articulate about it. And 78 00:04:26,200 --> 00:04:29,080 Speaker 1: you all had success because the law was passed in 79 00:04:29,120 --> 00:04:33,240 Speaker 1: two thousand thirteen. Tell me what that law says and 80 00:04:33,279 --> 00:04:36,560 Speaker 1: if it's in fact change things. The law says that 81 00:04:36,760 --> 00:04:40,440 Speaker 1: paparazzi cannot lie and wait outside your home outside of 82 00:04:40,440 --> 00:04:42,880 Speaker 1: a school, you know. I would get to the pediatrician's 83 00:04:42,920 --> 00:04:44,640 Speaker 1: office and be running in with a sick child in 84 00:04:44,680 --> 00:04:47,080 Speaker 1: my arms, and they'd be blocking my entrance and I'd say, 85 00:04:47,120 --> 00:04:49,800 Speaker 1: please guys, let me through, Please let me. I never 86 00:04:49,880 --> 00:04:52,760 Speaker 1: had fewer than six cars running red lights behind me 87 00:04:52,880 --> 00:04:55,040 Speaker 1: doing anything to be with me. And on weekends it 88 00:04:55,040 --> 00:04:58,120 Speaker 1: would be menacing money. It was. It's such a bummer. 89 00:04:58,160 --> 00:04:59,960 Speaker 1: It's like a bummer even to talk about, because you'd 90 00:05:00,040 --> 00:05:03,200 Speaker 1: us feel like why give it attention? But it did help, 91 00:05:03,320 --> 00:05:06,000 Speaker 1: and it helped quite a bit. There's still a few 92 00:05:06,200 --> 00:05:08,920 Speaker 1: at school, and someday I they when they least expected, 93 00:05:08,920 --> 00:05:12,320 Speaker 1: I'm going to have him arrested. They really congregate at church, 94 00:05:12,440 --> 00:05:14,840 Speaker 1: which is a security issue for us, and that is 95 00:05:14,960 --> 00:05:17,159 Speaker 1: something that I have trouble with. But they know they're 96 00:05:17,160 --> 00:05:18,760 Speaker 1: going to get a shot. They know the shot will 97 00:05:18,760 --> 00:05:21,720 Speaker 1: sell at church every Sunday. And it was the barrier 98 00:05:21,760 --> 00:05:24,080 Speaker 1: for me taking my children to church for so long. 99 00:05:24,120 --> 00:05:26,080 Speaker 1: I just didn't want to. I didn't want to put 100 00:05:26,160 --> 00:05:28,200 Speaker 1: us all through it. And then I just had a 101 00:05:28,240 --> 00:05:31,000 Speaker 1: conversation with myself and decided to just go for it. 102 00:05:31,080 --> 00:05:33,240 Speaker 1: And it is what I thought it would be. But 103 00:05:33,560 --> 00:05:37,920 Speaker 1: they marched through. They really love their church, so it's okay. Well, 104 00:05:37,920 --> 00:05:41,640 Speaker 1: you know, nothing I don't think prepares you for raising 105 00:05:41,640 --> 00:05:45,720 Speaker 1: your kids in this environment, and especially because you had 106 00:05:45,800 --> 00:05:48,320 Speaker 1: such a different upbringing. I know, you were born in Houston, 107 00:05:48,360 --> 00:05:51,279 Speaker 1: you moved to West Virginia when you were three years old, 108 00:05:51,279 --> 00:05:54,440 Speaker 1: to Charleston. Your dad was a chemical engineer. Your mom 109 00:05:54,480 --> 00:05:56,520 Speaker 1: was a homemaker who later became an English teacher. My 110 00:05:56,600 --> 00:05:59,840 Speaker 1: getting all this right? Okay? Good? And I think the 111 00:06:00,000 --> 00:06:01,800 Speaker 1: way you were raised, and we talked about it a 112 00:06:01,880 --> 00:06:06,800 Speaker 1: little bit earlier today, was so anathetical to the environment 113 00:06:06,920 --> 00:06:09,600 Speaker 1: that you kind of are in, and that the way 114 00:06:09,640 --> 00:06:12,800 Speaker 1: you could potentially be sucked into raising your kids. If 115 00:06:12,800 --> 00:06:15,359 Speaker 1: this is making any sense, I laughed. You said you 116 00:06:15,400 --> 00:06:18,760 Speaker 1: were raised almost Amish, And what did you mean by that? 117 00:06:18,960 --> 00:06:21,520 Speaker 1: I mean that might not have zippers. I know, we 118 00:06:21,560 --> 00:06:24,200 Speaker 1: could have zippers and buttons, that that we were allowed, 119 00:06:24,279 --> 00:06:27,279 Speaker 1: not just straight pins. But we couldn't purm our hair. 120 00:06:27,520 --> 00:06:30,279 Speaker 1: My ears aren't pierced. We couldn't wear makeup or you know, 121 00:06:30,360 --> 00:06:32,600 Speaker 1: have neo polish on. That's just my dad. He just 122 00:06:32,680 --> 00:06:36,839 Speaker 1: wanted us to be very simple girls. There was no 123 00:06:36,920 --> 00:06:40,839 Speaker 1: emphasis in my house on looks. It was who you were. 124 00:06:40,920 --> 00:06:44,000 Speaker 1: It was practiced your piano and do your homework and 125 00:06:44,480 --> 00:06:47,080 Speaker 1: go to ballet class and go to college. Go to college. 126 00:06:47,120 --> 00:06:48,720 Speaker 1: We all knew we were going to go to college, 127 00:06:48,720 --> 00:06:50,720 Speaker 1: which is a big deal since my parents they were 128 00:06:50,720 --> 00:06:54,360 Speaker 1: the first of their entire families to go. And you're 129 00:06:54,400 --> 00:06:58,880 Speaker 1: the middle sister, you have any the middle child neurosis 130 00:06:59,000 --> 00:07:02,400 Speaker 1: that sometimes happen, and little children don't have neurosis, Katie, 131 00:07:02,920 --> 00:07:06,719 Speaker 1: because then you're the youngest. Let me let me point 132 00:07:06,760 --> 00:07:09,880 Speaker 1: out that middle children are the most well adjusted. Contrary 133 00:07:09,920 --> 00:07:16,000 Speaker 1: to my history, the we we are the peacemakers, were 134 00:07:16,040 --> 00:07:19,280 Speaker 1: flexible and we do and this is true as well. 135 00:07:19,360 --> 00:07:22,200 Speaker 1: Want attention. I have one sister who's a c p 136 00:07:22,360 --> 00:07:25,280 Speaker 1: A and one who is in marketing, and I'm the 137 00:07:25,320 --> 00:07:29,640 Speaker 1: one who's like, yucky, yucky, yucky, look at me. That's unusual, 138 00:07:29,760 --> 00:07:31,880 Speaker 1: isn't it for the middle child. I think the middle 139 00:07:32,000 --> 00:07:35,000 Speaker 1: usually once feels like they've kind of got left out 140 00:07:35,000 --> 00:07:37,640 Speaker 1: because their sandwich between the oldest and the youngest a 141 00:07:37,680 --> 00:07:40,400 Speaker 1: little bit. Yeah, that's so funny. Are you close to 142 00:07:40,400 --> 00:07:43,280 Speaker 1: your sister's very close to both of them. I've spoken 143 00:07:43,280 --> 00:07:45,040 Speaker 1: to both of them in the last twenty four hours. 144 00:07:45,280 --> 00:07:47,920 Speaker 1: And I know that Nicole, your manager, who I had 145 00:07:48,040 --> 00:07:51,040 Speaker 1: so much fun talking to recently at a dinner, I 146 00:07:51,080 --> 00:07:54,800 Speaker 1: think not only kind of protecting your kids from outside forces, 147 00:07:54,880 --> 00:07:57,600 Speaker 1: but you also have to protect your kids from stuff 148 00:07:57,600 --> 00:08:00,960 Speaker 1: that's written about you and them and they're dad. You 149 00:08:01,080 --> 00:08:04,520 Speaker 1: just don't read anything. She said. Oh, I am so 150 00:08:04,680 --> 00:08:07,920 Speaker 1: serious about it. You know, when you just realize that 151 00:08:08,040 --> 00:08:11,840 Speaker 1: something is making you so unhappy. And anything that I 152 00:08:11,880 --> 00:08:15,160 Speaker 1: saw in print about myself my family at all was 153 00:08:15,560 --> 00:08:18,120 Speaker 1: just it mattered to me too much. And you don't 154 00:08:18,200 --> 00:08:20,280 Speaker 1: have control over it. There's nothing you can do. And 155 00:08:20,360 --> 00:08:23,400 Speaker 1: I just made a decision. I am never going to 156 00:08:23,440 --> 00:08:26,440 Speaker 1: see my name in print if I can help it. 157 00:08:26,480 --> 00:08:28,400 Speaker 1: Other than like, if it's the New York Times, if 158 00:08:28,400 --> 00:08:30,360 Speaker 1: you want to talk about Once upon a Farm, I'm in. 159 00:08:30,800 --> 00:08:33,160 Speaker 1: But this morning, when I saw my name in the 160 00:08:33,400 --> 00:08:36,679 Speaker 1: Your wake Up Call, I was thrilled. But otherwise I 161 00:08:36,720 --> 00:08:38,880 Speaker 1: don't look at a lot of sites. I used to 162 00:08:38,920 --> 00:08:42,640 Speaker 1: love Huffington Post, CNN. They have a celebrity part of 163 00:08:42,640 --> 00:08:44,960 Speaker 1: them and I just can't see it. And what about 164 00:08:45,040 --> 00:08:48,120 Speaker 1: your kids? You know, it's funny because my daughters get 165 00:08:48,200 --> 00:08:51,800 Speaker 1: anxious about social media. One in particular, she has sort 166 00:08:51,800 --> 00:08:55,080 Speaker 1: of a phobia about it. Do you worry about the 167 00:08:55,160 --> 00:08:58,120 Speaker 1: prevalence of social media and how ubiquitous it is and 168 00:08:58,440 --> 00:09:01,920 Speaker 1: your kids like not wanting too, but somehow seeing stuff 169 00:09:02,000 --> 00:09:04,560 Speaker 1: for even the role is playing in the lives of 170 00:09:04,640 --> 00:09:08,800 Speaker 1: children everywhere without even having parents who are well known. 171 00:09:08,880 --> 00:09:11,880 Speaker 1: I worry about all kids having to deal with this 172 00:09:11,960 --> 00:09:14,880 Speaker 1: new pressure. My daughters at an all girls school, and 173 00:09:14,920 --> 00:09:17,800 Speaker 1: it's such a huge problem. And she'll occasionally talk to 174 00:09:17,800 --> 00:09:20,880 Speaker 1: me about getting Instagram and I can see why because 175 00:09:21,040 --> 00:09:23,680 Speaker 1: I'm on there and it's something kind of fun that 176 00:09:23,760 --> 00:09:26,880 Speaker 1: I do, and I am I am modeling the opposite 177 00:09:26,960 --> 00:09:29,319 Speaker 1: of what I want for her to do. How I 178 00:09:29,640 --> 00:09:32,320 Speaker 1: is that in parenting? And I just say, when you 179 00:09:32,360 --> 00:09:35,920 Speaker 1: can show me studies that say that teenage girls are 180 00:09:35,960 --> 00:09:39,400 Speaker 1: happier using Instagram than not, then we can have the conversation. 181 00:09:39,480 --> 00:09:43,199 Speaker 1: But everything you look at I don't see anything positive 182 00:09:43,200 --> 00:09:44,760 Speaker 1: for you out there. You can look at mine when 183 00:09:44,800 --> 00:09:47,000 Speaker 1: you want to. We can go over it together, but 184 00:09:47,040 --> 00:09:49,360 Speaker 1: I just don't see it. Tell me a little bit 185 00:09:49,400 --> 00:09:53,959 Speaker 1: about your use of Instagram. My name is jenn I'm 186 00:09:53,960 --> 00:09:56,680 Speaker 1: We're having it for time, Compisa, because I think you're 187 00:09:56,760 --> 00:10:01,000 Speaker 1: so great at it and everything is very authentic and 188 00:10:01,120 --> 00:10:04,520 Speaker 1: fun and your pretend cooking show and sort of the 189 00:10:04,520 --> 00:10:10,439 Speaker 1: things you share. Some of this personally, pardon me, it's 190 00:10:10,480 --> 00:10:13,240 Speaker 1: been brought to my intention that does the cilantro. Not personally, 191 00:10:13,800 --> 00:10:16,120 Speaker 1: I do feel like, actually, I know you now is 192 00:10:16,559 --> 00:10:19,120 Speaker 1: about you. I know it is in a way. It's 193 00:10:19,120 --> 00:10:21,880 Speaker 1: so nice. It is. It makes you feel more connected. 194 00:10:22,040 --> 00:10:25,320 Speaker 1: It does. I joined Instagram because of Once upon a Farm. 195 00:10:25,640 --> 00:10:28,600 Speaker 1: It was very much part of the deal and I 196 00:10:28,720 --> 00:10:30,840 Speaker 1: did it kicking and screaming. But that's how much I 197 00:10:30,880 --> 00:10:35,040 Speaker 1: wanted to be involved with this company. And when I 198 00:10:35,080 --> 00:10:37,120 Speaker 1: did it, you know, there are all these companies in 199 00:10:37,280 --> 00:10:39,280 Speaker 1: l A that will come in and do your social 200 00:10:39,280 --> 00:10:41,440 Speaker 1: media for you, and I just said, I can't do that. 201 00:10:41,559 --> 00:10:45,000 Speaker 1: I can't introduce something like that. So I have had 202 00:10:45,040 --> 00:10:48,600 Speaker 1: the same woman working with me from that mode this 203 00:10:48,679 --> 00:10:57,120 Speaker 1: morning for six mo what started as my assistant six 204 00:10:57,160 --> 00:10:59,800 Speaker 1: and a half years ago, and I just kind of 205 00:11:00,000 --> 00:11:02,000 Speaker 1: are different things that her friends have gotten married at 206 00:11:02,000 --> 00:11:04,040 Speaker 1: my house and I've said you're the wedding planner or 207 00:11:04,080 --> 00:11:07,600 Speaker 1: you know, kind of whatever I tossed her way. She's amazing. 208 00:11:07,960 --> 00:11:10,400 Speaker 1: So MO was a natural to curate on a first 209 00:11:10,480 --> 00:11:13,120 Speaker 1: Instagram feed. So she was a film major at Northwestern 210 00:11:13,240 --> 00:11:15,160 Speaker 1: and I said, you are doing this with me, and 211 00:11:15,160 --> 00:11:16,720 Speaker 1: we're going to do it. I said, I have to 212 00:11:16,720 --> 00:11:18,640 Speaker 1: be able to do this my way. I can't like 213 00:11:18,760 --> 00:11:21,760 Speaker 1: post three things a day plus story plus this plus it. 214 00:11:21,840 --> 00:11:25,520 Speaker 1: I just can't do it. So I just put out 215 00:11:25,600 --> 00:11:28,240 Speaker 1: there what felt right for me, and that's what I 216 00:11:28,440 --> 00:11:30,439 Speaker 1: keep doing. And sometimes we'll go a week and put 217 00:11:30,520 --> 00:11:32,800 Speaker 1: up one or you know, we don't announce it. We 218 00:11:32,920 --> 00:11:35,520 Speaker 1: just do it. I took a digital detox for a 219 00:11:35,520 --> 00:11:38,080 Speaker 1: week and I stayed off social media just because I 220 00:11:38,120 --> 00:11:42,120 Speaker 1: felt like mischievous thank you, But I sort of felt 221 00:11:42,160 --> 00:11:44,559 Speaker 1: like it was an added pressure in a way. I mean, 222 00:11:44,600 --> 00:11:46,839 Speaker 1: I love it, but I also feel like, oh gosh, 223 00:11:46,880 --> 00:11:49,880 Speaker 1: I better do something. So it's kind of a mixed bag, 224 00:11:50,000 --> 00:11:52,800 Speaker 1: isn't it. It is definitely an added pressure. There is 225 00:11:52,840 --> 00:11:55,840 Speaker 1: no doubt about that. It is a job, especially the 226 00:11:55,840 --> 00:11:58,160 Speaker 1: way we approach it. We kind of we go for 227 00:11:58,240 --> 00:12:00,680 Speaker 1: it and produce things and and do it. I'm with 228 00:12:00,840 --> 00:12:03,640 Speaker 1: Mo all the time anyway, and we're so close. People 229 00:12:03,640 --> 00:12:05,520 Speaker 1: think we're sisters all the time, which is a huge 230 00:12:05,559 --> 00:12:08,040 Speaker 1: compliment to me. But she's always got her phone on. 231 00:12:08,200 --> 00:12:10,760 Speaker 1: You know she films me doing dumb things, and then 232 00:12:10,800 --> 00:12:13,600 Speaker 1: she's such a great editor that she turns it into something. 233 00:12:14,679 --> 00:12:16,800 Speaker 1: We're going to take a quick break here, but when 234 00:12:16,840 --> 00:12:19,439 Speaker 1: we come back, we'll hear more from Jennifer about building 235 00:12:19,440 --> 00:12:22,240 Speaker 1: a business from the ground up, her love of food, 236 00:12:22,720 --> 00:12:31,720 Speaker 1: and our mutual celebrity crush. As a longtime ambassador for 237 00:12:31,760 --> 00:12:35,280 Speaker 1: Save the Children, Jennifer Garner is a fierce advocate for 238 00:12:35,480 --> 00:12:39,840 Speaker 1: kids in some of America's most underserved communities. Two years ago, 239 00:12:39,920 --> 00:12:43,320 Speaker 1: she decided to approach the issue of childhood hunger from 240 00:12:43,320 --> 00:12:46,400 Speaker 1: a different angle, joining the board of a small, mission 241 00:12:46,480 --> 00:12:50,520 Speaker 1: driven startup aimed at making high quality, organic baby food 242 00:12:50,559 --> 00:12:53,960 Speaker 1: affordable for all families. I asked her about what it's 243 00:12:54,000 --> 00:12:57,400 Speaker 1: like to immerse herself in the world of business. I 244 00:12:57,480 --> 00:12:59,959 Speaker 1: just think what you're doing is such an interesting new 245 00:13:00,120 --> 00:13:04,720 Speaker 1: chapter for you. You're learning about business and how to 246 00:13:04,840 --> 00:13:08,120 Speaker 1: run a company, and so you're getting a whole new 247 00:13:08,200 --> 00:13:12,920 Speaker 1: skill set, which must be both daunting but also really gratifying. 248 00:13:13,240 --> 00:13:15,720 Speaker 1: So gratifying. I'm sure you have felt this way. I'm 249 00:13:15,760 --> 00:13:18,480 Speaker 1: sure I see you doing it now where you think, Okay, 250 00:13:18,520 --> 00:13:20,800 Speaker 1: this is what I know how to do, sort of ish, 251 00:13:21,400 --> 00:13:23,480 Speaker 1: can I expand on that what more can I ask 252 00:13:23,520 --> 00:13:26,800 Speaker 1: of myself but still be me? I couldn't have a 253 00:13:26,840 --> 00:13:30,000 Speaker 1: better mentor and buddy to do it with. But I 254 00:13:30,080 --> 00:13:33,360 Speaker 1: do sit in meetings and write down everything and circle 255 00:13:33,400 --> 00:13:35,920 Speaker 1: the things I don't know, and some are just basic 256 00:13:36,120 --> 00:13:39,720 Speaker 1: business terms. I really never took a business class. People 257 00:13:39,800 --> 00:13:41,680 Speaker 1: kept talking about the r O. I I didn't know 258 00:13:41,720 --> 00:13:46,760 Speaker 1: what it was amidst return on investment and I did 259 00:13:46,840 --> 00:13:50,240 Speaker 1: not know net versus gross. And I still get confused 260 00:13:50,240 --> 00:13:52,280 Speaker 1: if I don't if I have to think about it, 261 00:13:52,280 --> 00:13:54,760 Speaker 1: because I never learned it organically. I've learned it in 262 00:13:54,800 --> 00:13:57,080 Speaker 1: the process of this. But I think it's so important, 263 00:13:57,200 --> 00:14:00,560 Speaker 1: especially for women, to understand business better, because I do 264 00:14:00,640 --> 00:14:03,640 Speaker 1: think it holds us back. But I know I never 265 00:14:03,720 --> 00:14:07,800 Speaker 1: felt very confident in my business acumen or knowledge, and 266 00:14:08,200 --> 00:14:11,720 Speaker 1: I think if I had a better foundation, it would 267 00:14:11,720 --> 00:14:14,720 Speaker 1: have helped me in a myriad of ways professionally. So 268 00:14:15,200 --> 00:14:19,000 Speaker 1: I think some basic business things are really important, especially 269 00:14:19,040 --> 00:14:21,320 Speaker 1: for girls. I think they seem to be afraid of 270 00:14:21,320 --> 00:14:23,240 Speaker 1: it a little. The other side of that is that 271 00:14:23,320 --> 00:14:26,040 Speaker 1: I think that we can't be afraid to be beginners 272 00:14:26,200 --> 00:14:28,600 Speaker 1: at any stage in your life. And I try to 273 00:14:28,640 --> 00:14:31,200 Speaker 1: always have something that I'm a beginner on, like I 274 00:14:31,240 --> 00:14:33,360 Speaker 1: started tennis lessons for the first time in my life 275 00:14:33,440 --> 00:14:35,520 Speaker 1: last week, or I learned to ski when I was forty, 276 00:14:35,680 --> 00:14:37,800 Speaker 1: or you know, and so you you've got a fight 277 00:14:37,880 --> 00:14:40,920 Speaker 1: for being a beginner and not let yourself be embarrassed. 278 00:14:41,000 --> 00:14:45,520 Speaker 1: And I just am wholeheartedly a novice and thrilled about it. 279 00:14:45,600 --> 00:14:47,280 Speaker 1: I love that. I'm going to put that, like on 280 00:14:47,320 --> 00:14:51,320 Speaker 1: a bumper sticker on a I like that. And when 281 00:14:51,360 --> 00:14:53,600 Speaker 1: it comes to developing the products, gen, I think it 282 00:14:53,720 --> 00:14:56,800 Speaker 1: must be really fun. Actually, because you love to cook. 283 00:14:56,840 --> 00:14:59,640 Speaker 1: You have your pretend cooking show on Instagram, which I 284 00:14:59,680 --> 00:15:02,680 Speaker 1: loved watch. You can tell you get real joy out 285 00:15:02,680 --> 00:15:05,000 Speaker 1: of cooking and being in the kitchen and preparing things 286 00:15:05,000 --> 00:15:06,920 Speaker 1: for your kids. I think you didn't you make bagels 287 00:15:07,000 --> 00:15:09,800 Speaker 1: not too long ago. Who would like the first bagel? 288 00:15:10,920 --> 00:15:14,120 Speaker 1: I like to take on occasionally a big project like bagels. 289 00:15:14,160 --> 00:15:18,520 Speaker 1: My little sister made croissant. How do you say so recently? 290 00:15:18,960 --> 00:15:20,680 Speaker 1: And I said, I don't think I can do that. 291 00:15:20,880 --> 00:15:23,120 Speaker 1: I bet you could. I'd like to just say, I 292 00:15:23,160 --> 00:15:25,960 Speaker 1: wonder if I could. You know, John cans tomatoes and 293 00:15:26,320 --> 00:15:28,120 Speaker 1: I was just talking to him in the car this 294 00:15:28,160 --> 00:15:30,000 Speaker 1: morning and saying Okay, I'm ready to do this. Tell 295 00:15:30,000 --> 00:15:32,080 Speaker 1: me exactly what to do, and this weekend I'm going 296 00:15:32,120 --> 00:15:35,360 Speaker 1: to go home and can tomatoes. For sure. John is 297 00:15:35,680 --> 00:15:39,720 Speaker 1: John Forker, the CEO of their company, Once Upon a Farm. 298 00:15:39,760 --> 00:15:42,640 Speaker 1: You'll meet him a little bit later. And so as 299 00:15:42,720 --> 00:15:45,520 Speaker 1: part of that, I guess you get to try foods, 300 00:15:45,600 --> 00:15:48,640 Speaker 1: suggest foods, and are the networks banging on your door 301 00:15:48,720 --> 00:15:50,800 Speaker 1: to do a real cooking show and not just to 302 00:15:50,880 --> 00:15:53,840 Speaker 1: pretend cooking show? I can't imagine you haven't been approached. 303 00:15:54,200 --> 00:15:58,320 Speaker 1: Come on, I mean, you know in a garden are 304 00:15:58,440 --> 00:16:02,160 Speaker 1: common crash. It is an homage to Aina and to 305 00:16:02,320 --> 00:16:05,480 Speaker 1: Barefoot Contesta and the comfort that I get and how 306 00:16:05,560 --> 00:16:08,280 Speaker 1: much I've learned about cooking from her, and and from 307 00:16:08,280 --> 00:16:11,480 Speaker 1: Martha Stewart before her, and from this whole genre. But 308 00:16:11,560 --> 00:16:14,920 Speaker 1: I don't know enough to fill an hour or how. 309 00:16:15,040 --> 00:16:17,960 Speaker 1: I don't know. I think it would be great. And Aina, 310 00:16:18,120 --> 00:16:21,600 Speaker 1: I mean she is pretty amazing, isn't she amazing? Talk 311 00:16:21,640 --> 00:16:25,280 Speaker 1: about somebody who knows business? She is so smart that woman. 312 00:16:25,360 --> 00:16:28,480 Speaker 1: Has she given you any tips on this business? Yeah? 313 00:16:28,680 --> 00:16:31,160 Speaker 1: I think I had a similar conversation that that you 314 00:16:31,240 --> 00:16:33,520 Speaker 1: were talking about with her about how to hire people. 315 00:16:33,640 --> 00:16:35,840 Speaker 1: I loved that you brought that up Inna says high 316 00:16:35,920 --> 00:16:39,320 Speaker 1: or happy, because you can teach someone how to about 317 00:16:39,480 --> 00:16:42,080 Speaker 1: about cheese, but you can't teach them how to be happy. 318 00:16:42,120 --> 00:16:44,200 Speaker 1: And there there is something about that, you know. If 319 00:16:44,200 --> 00:16:47,360 Speaker 1: you want to have a teammate, be a teammate, you 320 00:16:47,440 --> 00:16:50,360 Speaker 1: kind of have to be in it with everyone. I 321 00:16:50,400 --> 00:16:53,440 Speaker 1: think people get their energy from people around them, and 322 00:16:53,480 --> 00:16:58,080 Speaker 1: you want positivity and people to feel like they can do. 323 00:16:58,280 --> 00:17:02,400 Speaker 1: And nothing's worse than having a like around you and 324 00:17:02,440 --> 00:17:05,680 Speaker 1: an energy sucker or vampire, like they said the worst. 325 00:17:05,960 --> 00:17:09,320 Speaker 1: There's so many women who are doing cool entrepreneurial things. 326 00:17:09,760 --> 00:17:12,719 Speaker 1: Do you ever talk to like Gwyneth Paltrow or Jessica 327 00:17:12,800 --> 00:17:15,919 Speaker 1: all the about business? They're not really so impressed by them. 328 00:17:15,920 --> 00:17:17,919 Speaker 1: I'm a little intimidated by them, to be honest. But 329 00:17:18,760 --> 00:17:20,920 Speaker 1: but I would talk to them if I were sitting 330 00:17:20,960 --> 00:17:23,320 Speaker 1: in the room with them, of course, and be so 331 00:17:23,400 --> 00:17:26,680 Speaker 1: fascinated by their journey and why they made the decisions 332 00:17:26,720 --> 00:17:29,320 Speaker 1: they've made, and where they see themselves going and how 333 00:17:29,359 --> 00:17:31,960 Speaker 1: they see it all kind of working out. But if 334 00:17:32,000 --> 00:17:36,160 Speaker 1: I'm really going to talk innovation, I am talking with 335 00:17:36,240 --> 00:17:40,399 Speaker 1: John Forker. We talk a lot about everyone in the 336 00:17:40,520 --> 00:17:43,440 Speaker 1: organic industry is trying to find the next new high 337 00:17:43,560 --> 00:17:46,560 Speaker 1: end product or the next new like ingredient that no 338 00:17:46,600 --> 00:17:49,119 Speaker 1: one's thought of before. And we're trying to innovate instead 339 00:17:49,119 --> 00:17:51,679 Speaker 1: of up to the tip of the pyramid, down and 340 00:17:51,720 --> 00:17:54,520 Speaker 1: out so that it's available for everyone. And I think 341 00:17:54,560 --> 00:17:57,040 Speaker 1: we're trying to push our colleagues to do the same. 342 00:17:57,200 --> 00:18:00,639 Speaker 1: Purpose driven companies are now kind of everywhere, And I 343 00:18:00,640 --> 00:18:04,600 Speaker 1: guess my only cautionary note, not that I'm an expert 344 00:18:04,640 --> 00:18:08,160 Speaker 1: on any of this, is that when companies are inauthentic 345 00:18:08,760 --> 00:18:12,080 Speaker 1: and they're kind of doing it for their image instead 346 00:18:12,080 --> 00:18:15,440 Speaker 1: of for their real heart, right, you know, any good 347 00:18:15,480 --> 00:18:17,720 Speaker 1: that you do is still good, even if it is 348 00:18:18,200 --> 00:18:20,879 Speaker 1: for the picture on Instagram. I really do believe if 349 00:18:20,920 --> 00:18:23,399 Speaker 1: you've done good, you've done good. It's helped someone great. 350 00:18:23,800 --> 00:18:27,000 Speaker 1: But if you want people to respond to it, it 351 00:18:27,119 --> 00:18:32,800 Speaker 1: sure helps if you mean what you say. It can 352 00:18:32,840 --> 00:18:35,919 Speaker 1: be easy to have a pretty cynical outlook on celebrity 353 00:18:36,000 --> 00:18:40,040 Speaker 1: driven brands, but after spending just a few minutes with Jennifer, 354 00:18:40,200 --> 00:18:42,800 Speaker 1: it was clear that she isn't just doing this for 355 00:18:43,200 --> 00:18:46,040 Speaker 1: the Graham. She and the rest of her Once upon 356 00:18:46,080 --> 00:18:49,359 Speaker 1: a Farm colleague seem to really care deeply about their work, 357 00:18:49,400 --> 00:18:52,840 Speaker 1: and it shows especially in their efforts to make sure 358 00:18:52,880 --> 00:18:55,760 Speaker 1: that their food is available to people who rely on 359 00:18:55,880 --> 00:18:59,800 Speaker 1: government assistance. We'll have more on that right after this. 360 00:19:06,359 --> 00:19:09,880 Speaker 1: Once Upon a Farm is rethinking nutrition for kids, and 361 00:19:09,960 --> 00:19:13,160 Speaker 1: rethinking it in a way that if eighteen thousand stores 362 00:19:13,240 --> 00:19:17,199 Speaker 1: carries fresh pet food, and yet the baby food that 363 00:19:17,240 --> 00:19:19,240 Speaker 1: you buy is older than the baby that you're feeding 364 00:19:19,280 --> 00:19:21,919 Speaker 1: it too, there is something wrong with the way we 365 00:19:22,040 --> 00:19:25,560 Speaker 1: have grown to accept what we're feeding our children. So 366 00:19:25,640 --> 00:19:29,280 Speaker 1: we are putting out their farm fresh full of nutrition, 367 00:19:29,359 --> 00:19:33,679 Speaker 1: full of bright, vibrant flavors and colors, and food for 368 00:19:33,800 --> 00:19:37,240 Speaker 1: babies in the refrigerated section. I wanted to hear more 369 00:19:37,240 --> 00:19:40,400 Speaker 1: about the company, so I asked John Forker, the CEO 370 00:19:40,560 --> 00:19:44,040 Speaker 1: of Once Upon a Farm, what attracted him to this venture. 371 00:19:44,760 --> 00:19:47,320 Speaker 1: You were the CEO of Annie's, which was one of 372 00:19:47,359 --> 00:19:50,320 Speaker 1: the front runners or the leaders in this space. Why 373 00:19:50,320 --> 00:19:53,840 Speaker 1: did you say, you know, this is so exciting, I'm 374 00:19:53,840 --> 00:19:57,240 Speaker 1: going to quit my old job and start something totally new. 375 00:19:57,560 --> 00:20:00,960 Speaker 1: My old job was a lot easier than this. Um 376 00:20:01,000 --> 00:20:04,920 Speaker 1: there's the personal challenge of like trying to do something 377 00:20:05,119 --> 00:20:08,159 Speaker 1: big again and seeing a big need that Jen just 378 00:20:08,240 --> 00:20:10,879 Speaker 1: alluded to that there's an opportunity to do just a 379 00:20:10,920 --> 00:20:14,480 Speaker 1: lot better for babies and to partner with a really 380 00:20:14,520 --> 00:20:18,440 Speaker 1: small team of really passionate people and see how much 381 00:20:18,520 --> 00:20:21,920 Speaker 1: change we could drive and not just for rich kids 382 00:20:21,920 --> 00:20:24,840 Speaker 1: in Beverly Hills or San Francisco or New York, but 383 00:20:24,920 --> 00:20:27,600 Speaker 1: for all kids. And that was just too big of 384 00:20:27,640 --> 00:20:31,320 Speaker 1: an opportunity to pass up. That is such a key 385 00:20:31,320 --> 00:20:35,640 Speaker 1: phrase when it comes to your company, all kids, and Jen, 386 00:20:35,800 --> 00:20:38,280 Speaker 1: that came from your work was saved the children. I 387 00:20:38,320 --> 00:20:44,080 Speaker 1: know you were exposed to really deplorable situations for a 388 00:20:44,160 --> 00:20:47,240 Speaker 1: lot of kids in this country, and you thought, this 389 00:20:47,280 --> 00:20:50,239 Speaker 1: isn't right, this isn't fair. Tell us did you have 390 00:20:50,280 --> 00:20:53,800 Speaker 1: an AHA moment about this? It's more of a combination 391 00:20:53,960 --> 00:20:58,679 Speaker 1: of small AHAs. There there's the aha of everywhere that 392 00:20:58,720 --> 00:21:01,000 Speaker 1: I've gone in the country for save the children, and 393 00:21:01,040 --> 00:21:03,119 Speaker 1: I've gone back again and again and again in the 394 00:21:03,160 --> 00:21:06,080 Speaker 1: eleven years I've worked for them, whether it's Connault Nation 395 00:21:06,760 --> 00:21:11,400 Speaker 1: at the very tip top of Washington State, or South Carolina, Mississippi, 396 00:21:11,400 --> 00:21:15,920 Speaker 1: West Virginia, Kentucky, or all over California or d C 397 00:21:16,240 --> 00:21:19,679 Speaker 1: or Vermont, or I've criss crossed the country visiting the 398 00:21:19,880 --> 00:21:24,000 Speaker 1: poorest areas in the rural parts of those states, and 399 00:21:24,040 --> 00:21:27,119 Speaker 1: I have just seen the similarities and the differences, and 400 00:21:27,160 --> 00:21:29,760 Speaker 1: the way that we fundraise over the last eleven years 401 00:21:30,040 --> 00:21:33,359 Speaker 1: has changed so that we're pushing and looking for businesses 402 00:21:33,400 --> 00:21:35,920 Speaker 1: to lead in a way that we didn't used to. Um. 403 00:21:35,960 --> 00:21:38,520 Speaker 1: We used to rely even eleven years ago, much more 404 00:21:38,640 --> 00:21:41,960 Speaker 1: on government, and we still do. We're a public private partnership, 405 00:21:42,040 --> 00:21:44,880 Speaker 1: but business has to lead. So then you eventually feel 406 00:21:44,920 --> 00:21:47,680 Speaker 1: like we'll shoot, then I better be a business. So, 407 00:21:47,920 --> 00:21:51,080 Speaker 1: in addition to our work was saved the children, Gen decided, 408 00:21:51,280 --> 00:21:54,040 Speaker 1: I'm tired of asking other people for money. I better 409 00:21:54,040 --> 00:21:55,879 Speaker 1: get in there myself and make a change that I 410 00:21:55,920 --> 00:22:00,840 Speaker 1: want to see. Talk about how you're making your affordable, 411 00:22:00,880 --> 00:22:04,239 Speaker 1: which obviously is the cornerstone. Jen, your mom grew up 412 00:22:04,240 --> 00:22:06,959 Speaker 1: on a rural farm in Oklahoma, and now the family 413 00:22:07,000 --> 00:22:10,280 Speaker 1: farm is actually providing some of the produce for the 414 00:22:10,320 --> 00:22:13,040 Speaker 1: food that you're making, which is a great full circle, 415 00:22:13,600 --> 00:22:17,199 Speaker 1: but it is very challenging in terms of accessibility to 416 00:22:17,760 --> 00:22:22,200 Speaker 1: let underserved families have access to this food and make 417 00:22:22,240 --> 00:22:24,399 Speaker 1: it so they can afford it. Can you give us 418 00:22:24,440 --> 00:22:26,840 Speaker 1: the cliff notes John about the process you have to 419 00:22:26,880 --> 00:22:29,639 Speaker 1: go through. The cliff notes is there's a federal program 420 00:22:29,720 --> 00:22:31,840 Speaker 1: that's menasured by the states called the Women, Infant Children 421 00:22:31,920 --> 00:22:36,560 Speaker 1: Health Program, and it allows underserved communities and families to 422 00:22:36,680 --> 00:22:40,320 Speaker 1: get access to fresh foods and vegetables and baby food 423 00:22:40,320 --> 00:22:43,600 Speaker 1: and other things. And so we decided very early on, 424 00:22:43,680 --> 00:22:46,040 Speaker 1: in fact day one, that we decided to do this together, 425 00:22:46,080 --> 00:22:48,800 Speaker 1: that we were going to make fresh baby food available 426 00:22:48,920 --> 00:22:51,680 Speaker 1: under the WIT program in every state we possibly could. 427 00:22:51,840 --> 00:22:54,280 Speaker 1: I talked to a few people about that idea who 428 00:22:54,280 --> 00:22:55,880 Speaker 1: have been the food industry with me for a long time, 429 00:22:55,880 --> 00:22:58,280 Speaker 1: and they said, you're insane, Like that's not going to happen. 430 00:22:58,840 --> 00:23:01,320 Speaker 1: We had to completely re genero supply chain. We had 431 00:23:01,359 --> 00:23:04,760 Speaker 1: to think about where things are made, where the vegetables 432 00:23:04,800 --> 00:23:07,600 Speaker 1: and fruits are coming from. Because of proximity to the stores. 433 00:23:08,160 --> 00:23:10,280 Speaker 1: In any package food, a lot of the cost is 434 00:23:10,320 --> 00:23:14,280 Speaker 1: not actually the food itself, it's everything else. It's the transportation, 435 00:23:14,320 --> 00:23:18,160 Speaker 1: it's the packaging. So we redesigned with the same great 436 00:23:18,320 --> 00:23:20,960 Speaker 1: ingredients to develop a line of products that we could 437 00:23:20,960 --> 00:23:24,120 Speaker 1: get to a price point and with the right nutritionals 438 00:23:24,119 --> 00:23:26,359 Speaker 1: that are required by the federal program to allow us 439 00:23:26,400 --> 00:23:28,560 Speaker 1: to be WICK eligible, and so we are WIK eligible 440 00:23:28,560 --> 00:23:31,040 Speaker 1: on our core line of these two pack bowls, and 441 00:23:31,080 --> 00:23:33,560 Speaker 1: we're now getting those approved in every state that we 442 00:23:33,640 --> 00:23:36,960 Speaker 1: can for access to those populations. But it's been quite 443 00:23:36,960 --> 00:23:40,400 Speaker 1: a process. And you're approved in six states six states now, right, 444 00:23:40,560 --> 00:23:42,520 Speaker 1: And how long do you think it will take John 445 00:23:42,760 --> 00:23:45,960 Speaker 1: before you guys can be sold in every state in 446 00:23:46,000 --> 00:23:48,879 Speaker 1: the country. I would like it to be tomorrow, but 447 00:23:52,119 --> 00:23:54,760 Speaker 1: I think there's fifteen or sixteen states now that allow 448 00:23:54,920 --> 00:23:58,960 Speaker 1: organic baby food in their WICK program. We're in about 449 00:23:59,000 --> 00:24:01,239 Speaker 1: six now, I think will be in twelve or so 450 00:24:01,400 --> 00:24:03,560 Speaker 1: by this time next year. What are some of your 451 00:24:03,600 --> 00:24:05,720 Speaker 1: favorite products that you all have done. I'd love to 452 00:24:05,760 --> 00:24:07,520 Speaker 1: hear from both of you because right now I'm super 453 00:24:07,600 --> 00:24:10,679 Speaker 1: hungry and I just want to hear about some that 454 00:24:10,720 --> 00:24:13,480 Speaker 1: you really like. Green kale and apple was one of 455 00:24:13,480 --> 00:24:16,920 Speaker 1: our core baby food flavors. It sounds crazy, but like 456 00:24:16,960 --> 00:24:21,040 Speaker 1: I snack on it. It's green kale apples. It's amazing, 457 00:24:21,160 --> 00:24:23,920 Speaker 1: Like really, that's one of my favorites. They all in pouches. 458 00:24:24,480 --> 00:24:26,159 Speaker 1: Most of our line right now is in pouches, but 459 00:24:26,200 --> 00:24:28,480 Speaker 1: we're coming into other product formats too, and as Jen mentioned, 460 00:24:28,520 --> 00:24:30,040 Speaker 1: we're starting to age out we want to be a 461 00:24:30,080 --> 00:24:32,399 Speaker 1: brand that's babies first, foods all the web two about 462 00:24:32,400 --> 00:24:34,919 Speaker 1: age twelve, So really like a kid nutrition brand, solving 463 00:24:34,920 --> 00:24:38,080 Speaker 1: the lunchbox problem. Helping parents do that. It's very hard 464 00:24:38,119 --> 00:24:40,600 Speaker 1: to do, and to build a brand like that across 465 00:24:40,680 --> 00:24:43,960 Speaker 1: multiple categories is really hard work. And fresh baby food 466 00:24:43,960 --> 00:24:46,400 Speaker 1: didn't exist, and it should have existed years and years ago. 467 00:24:46,440 --> 00:24:49,560 Speaker 1: So I think of Baby Boom. Do you remember that movie? 468 00:24:48,560 --> 00:24:51,720 Speaker 1: When I hear about the company, I always think about 469 00:24:53,040 --> 00:24:55,639 Speaker 1: like I'm just driving around in my station wagon filled 470 00:24:55,680 --> 00:24:59,239 Speaker 1: with you know, Mama Bear blueberry. Yeah. I mentioned this 471 00:24:59,280 --> 00:25:02,159 Speaker 1: in the Our Bigger Conversation, but I want to mention 472 00:25:02,200 --> 00:25:05,240 Speaker 1: it here too. Is there was a woman who wrote 473 00:25:05,280 --> 00:25:08,399 Speaker 1: to you on Instagram As an adult, I enjoyed a 474 00:25:08,440 --> 00:25:11,080 Speaker 1: few of these in my post chemo misery when eating 475 00:25:11,160 --> 00:25:13,439 Speaker 1: was tough. It was a great way to get fruits 476 00:25:13,440 --> 00:25:16,880 Speaker 1: and veggies allowed and my immuno suppressed diet. Thank you. 477 00:25:17,480 --> 00:25:21,679 Speaker 1: So it's wonderful when you see something you're doing helping 478 00:25:21,760 --> 00:25:24,880 Speaker 1: people that you never imagined it would be helping. Right well, 479 00:25:25,400 --> 00:25:29,080 Speaker 1: moms whose children have diabetes or who have celiac or 480 00:25:29,160 --> 00:25:31,560 Speaker 1: different allergies, I hear from them a lot It's just 481 00:25:31,680 --> 00:25:33,920 Speaker 1: nice to feel like you're helping. And is this sort 482 00:25:33,960 --> 00:25:36,399 Speaker 1: of your sole focus when you think about your life 483 00:25:36,440 --> 00:25:40,160 Speaker 1: five ten years from now. I hate the words vision board, 484 00:25:40,240 --> 00:25:42,840 Speaker 1: but everyone seems to use that. Now, what do you 485 00:25:42,920 --> 00:25:46,920 Speaker 1: see before you? Happy kids? I just want happy kids 486 00:25:47,080 --> 00:25:50,160 Speaker 1: my own selfishly, that's the first thing I see. If 487 00:25:50,160 --> 00:25:53,280 Speaker 1: my kids are happy, then I'm okay. But other than that, 488 00:25:53,440 --> 00:25:57,560 Speaker 1: my gosh, I see lunch boxes being filled with fresh, 489 00:25:57,640 --> 00:26:03,400 Speaker 1: nutritious choices that delight children and that you know, and 490 00:26:03,440 --> 00:26:09,479 Speaker 1: that helped create more jobs for sustainable, regenerative agriculture and 491 00:26:09,560 --> 00:26:12,760 Speaker 1: great farmers, and I see that going hand in hand. 492 00:26:12,840 --> 00:26:15,520 Speaker 1: I probably work as much for safe as I do 493 00:26:16,000 --> 00:26:19,040 Speaker 1: on anything else, and so I can't not see in 494 00:26:19,040 --> 00:26:22,040 Speaker 1: the future and see, you know, some policy changes that 495 00:26:22,160 --> 00:26:24,480 Speaker 1: focus more on poor kids in our country and more 496 00:26:24,520 --> 00:26:27,919 Speaker 1: on birth to five. Well, I not only adore you, 497 00:26:27,960 --> 00:26:32,040 Speaker 1: I really appreciate everything you do and respect what you're 498 00:26:32,040 --> 00:26:34,280 Speaker 1: doing out in the world, and so happy to be 499 00:26:34,320 --> 00:26:38,080 Speaker 1: able to have this conversation. Jen Thank you so much. 500 00:26:38,600 --> 00:26:41,479 Speaker 1: My time with Jennifer and John was coming to a close, 501 00:26:41,600 --> 00:26:44,679 Speaker 1: but as you heard, I was really hungry, and they 502 00:26:44,720 --> 00:26:47,480 Speaker 1: happen to bring a few of their products with them. Okay, 503 00:26:47,520 --> 00:26:49,840 Speaker 1: what do I do? I smush it around before we go. 504 00:26:50,359 --> 00:26:53,240 Speaker 1: I want to try. I'm trying to be a very 505 00:26:53,400 --> 00:26:56,480 Speaker 1: very quite contrary, although I'm very excited about Jen and 506 00:26:56,480 --> 00:26:59,520 Speaker 1: the Giant Squash, which is coming soon to a store 507 00:26:59,600 --> 00:27:02,520 Speaker 1: near you. You guys, how many stores are you available in? 508 00:27:02,640 --> 00:27:05,880 Speaker 1: Ten thou ten thousand stores? And then the Giant squash. 509 00:27:06,000 --> 00:27:09,399 Speaker 1: It's just squash that has been grown on my tiny 510 00:27:09,440 --> 00:27:11,880 Speaker 1: family farm in Oklahoma, so you got to get it online, 511 00:27:12,920 --> 00:27:17,480 Speaker 1: and you guys cheers. I'm having Mama Bear Birds apple, 512 00:27:17,520 --> 00:27:22,280 Speaker 1: sweet potato, blueberry water, coconut milk, all organic and only 513 00:27:22,359 --> 00:27:28,480 Speaker 1: ninety calories fifty. Thank you, Katie, Thank you, Jim, Thank 514 00:27:28,520 --> 00:27:31,000 Speaker 1: you John. This sound is someone sucking out of a 515 00:27:31,000 --> 00:27:34,919 Speaker 1: pouch on. I know, this is what? What is that 516 00:27:35,040 --> 00:27:39,040 Speaker 1: weird thing that m A s A s mr Oh 517 00:27:39,080 --> 00:27:42,119 Speaker 1: I write that is so weird. I hate it. This 518 00:27:42,320 --> 00:27:47,040 Speaker 1: is me drinking a smoothie. Let's listen to the smoothie. 519 00:27:48,280 --> 00:27:58,520 Speaker 1: M I don't get it. That's the weirdest thing ever. 520 00:27:58,960 --> 00:28:07,000 Speaker 1: Totally using it. I really really like Jennifer Garner now 521 00:28:07,040 --> 00:28:10,280 Speaker 1: I just call her Jen or j G. I thought 522 00:28:10,280 --> 00:28:13,600 Speaker 1: she was warm and funny. And authentic, but I also 523 00:28:13,640 --> 00:28:17,200 Speaker 1: found her to be really thoughtful and smart. She clearly 524 00:28:17,240 --> 00:28:19,920 Speaker 1: cares deeply about her work. Was saved the children, and 525 00:28:20,000 --> 00:28:22,440 Speaker 1: I was so impressed by how much time she spent 526 00:28:22,840 --> 00:28:26,440 Speaker 1: traveling around the country to see and understand rural poverty 527 00:28:26,520 --> 00:28:29,400 Speaker 1: up close. I'd love to do a documentary with her 528 00:28:29,400 --> 00:28:32,200 Speaker 1: on the subject one of these days, because it's still 529 00:28:32,359 --> 00:28:36,080 Speaker 1: so in the shadows. Clearly, Jen's parents did a great 530 00:28:36,160 --> 00:28:40,200 Speaker 1: job raising her. So congratulations Mr and Mrs Garner. If 531 00:28:40,200 --> 00:28:45,480 Speaker 1: you're listening and Jen, thank you and everyone. Jennifer Garner 532 00:28:45,680 --> 00:28:53,120 Speaker 1: is as nice as she seems. Thanks so much for listening, everyone, 533 00:28:53,680 --> 00:28:56,680 Speaker 1: and until we meet again, make sure to follow me 534 00:28:56,760 --> 00:29:00,160 Speaker 1: on Instagram. I'm at Katie Curic and sign up for 535 00:29:00,280 --> 00:29:03,520 Speaker 1: my daily newsletter. It's called wake Up Call, and you 536 00:29:03,600 --> 00:29:07,200 Speaker 1: can do that by going to Katie currek dot com. 537 00:29:07,360 --> 00:29:09,440 Speaker 1: Next Question with Katie Curic is a production of I 538 00:29:09,560 --> 00:29:12,800 Speaker 1: Heart Radio and Katie Couric Media. The executive producers are 539 00:29:12,880 --> 00:29:16,360 Speaker 1: Katie Kuric, Lauren Bright Pacheco, Julie Douglas, and Tyler Klang. 540 00:29:16,640 --> 00:29:20,320 Speaker 1: Our show producers are Bethan Macalooso and Courtney Litz. The 541 00:29:20,360 --> 00:29:24,240 Speaker 1: supervising producer is Dylan Fagan. Associate producers are Emily Pinto 542 00:29:24,360 --> 00:29:28,240 Speaker 1: and Derek Clemens. Editing is by Dylan Fagan, Derek Clements, 543 00:29:28,320 --> 00:29:32,320 Speaker 1: and Lowell Brollante. Our researcher is Barbara Keene. For more 544 00:29:32,320 --> 00:29:35,160 Speaker 1: information on today's episode, go to Katie kurrek dot com 545 00:29:35,200 --> 00:29:37,960 Speaker 1: and follow us on Twitter and Instagram at Katie Kurk. 546 00:29:43,280 --> 00:29:45,600 Speaker 1: For more podcasts for my heart Radio, visit the I 547 00:29:45,680 --> 00:29:48,760 Speaker 1: Heart Radio app, Apple podcast, or wherever you listen to 548 00:29:48,800 --> 00:29:49,600 Speaker 1: your favorite shows,