1 00:00:02,320 --> 00:00:05,040 Speaker 1: Hello, I'm Michael and I'm Scott Sashnik. Welcome to this 2 00:00:05,080 --> 00:00:08,280 Speaker 1: holiday podcast edition of Bloomberg Business of Sports. As we 3 00:00:08,320 --> 00:00:10,840 Speaker 1: do each and every week, we will explore the big 4 00:00:10,880 --> 00:00:13,440 Speaker 1: money issues in the world of sports. And helping us 5 00:00:13,440 --> 00:00:16,520 Speaker 1: to do that is Bloomberg Business of Sports reporter Evan 6 00:00:16,920 --> 00:00:19,400 Speaker 1: Noby Williams. All Right, guys, let's get right to it. 7 00:00:19,640 --> 00:00:22,560 Speaker 1: Baseball is in the air, pictures and catchers. Spring training 8 00:00:22,600 --> 00:00:25,160 Speaker 1: is underway. Opening day, believe it or not, next month, 9 00:00:25,280 --> 00:00:28,560 Speaker 1: March twenty nine. That's the earliest opening day in Major 10 00:00:28,640 --> 00:00:33,000 Speaker 1: League history, and one of the more interesting storylines will 11 00:00:33,040 --> 00:00:35,840 Speaker 1: be the New York Yankees. The team was one game 12 00:00:35,880 --> 00:00:39,480 Speaker 1: away from the World Series last year and then change 13 00:00:39,520 --> 00:00:44,120 Speaker 1: managers and out goes Joe Girardi. Incomes Erin Boom. It 14 00:00:44,200 --> 00:00:47,320 Speaker 1: was special walking down the hall, walking into the clubhouse, 15 00:00:47,360 --> 00:00:49,720 Speaker 1: into my office, walking down to the dugout for the 16 00:00:49,760 --> 00:00:52,280 Speaker 1: first time, kind of getting a lay of the land 17 00:00:52,360 --> 00:00:55,080 Speaker 1: and feeling the facilities a little bit, and you know, 18 00:00:55,240 --> 00:00:58,600 Speaker 1: understanding that now is the time and the excitement that 19 00:00:58,680 --> 00:01:01,720 Speaker 1: goes with that because of the the guys that we've assembled. 20 00:01:02,880 --> 00:01:05,400 Speaker 1: Now you have new leadership for the Yankees. What is 21 00:01:05,440 --> 00:01:07,480 Speaker 1: the team going to look like it's gonna look like 22 00:01:07,520 --> 00:01:09,400 Speaker 1: it looked like last year, except with a really big 23 00:01:09,480 --> 00:01:12,280 Speaker 1: right handed bat in the middle of the lineup. It's 24 00:01:12,319 --> 00:01:14,720 Speaker 1: going to hit the ball far. And if you want 25 00:01:14,720 --> 00:01:18,360 Speaker 1: to buy seats for Yankee Stadium, I suggest left center field, 26 00:01:18,520 --> 00:01:21,800 Speaker 1: left field. If you want to catch some home runs, listen. 27 00:01:21,840 --> 00:01:23,600 Speaker 1: It's a good team. They were a year ahead of 28 00:01:23,600 --> 00:01:27,600 Speaker 1: schedule last year. That that's the fact they were planning 29 00:01:27,720 --> 00:01:31,160 Speaker 1: for these young guys to come up and become household names. 30 00:01:31,560 --> 00:01:36,200 Speaker 1: It happened a year early. So now it's engines are revving. 31 00:01:36,400 --> 00:01:39,560 Speaker 1: How does everybody capitalizing? And that means the team, the 32 00:01:39,640 --> 00:01:44,000 Speaker 1: Yes Network, they are acting in concert to capitalize on 33 00:01:44,280 --> 00:01:47,960 Speaker 1: every win and every new star that this team produces. 34 00:01:48,280 --> 00:01:51,000 Speaker 1: And part of that capitalization is looking at the rest 35 00:01:51,000 --> 00:01:53,280 Speaker 1: of the New York sports landscape. It's it's pretty bleak 36 00:01:53,360 --> 00:01:56,040 Speaker 1: right now. The Nicks and Nets have not been good, 37 00:01:56,080 --> 00:02:00,600 Speaker 1: The Mets aren't looking great. The hockey tea teams in 38 00:02:00,680 --> 00:02:03,880 Speaker 1: concert have not been amazing. Uh. The Yankees are looking 39 00:02:03,920 --> 00:02:09,760 Speaker 1: at this like this is their city team, my fault, 40 00:02:11,160 --> 00:02:14,120 Speaker 1: Like even the guy from the Troit best quarterback in 41 00:02:14,720 --> 00:02:17,600 Speaker 1: New York. The Yankees have the best quarterback in New York, right, Yeah, 42 00:02:17,639 --> 00:02:19,760 Speaker 1: So there's an opportunity here, obviously for the Yankees, not 43 00:02:19,840 --> 00:02:21,880 Speaker 1: just to be better than they have been in the 44 00:02:21,919 --> 00:02:24,600 Speaker 1: past couple of years, but but this is a city 45 00:02:24,600 --> 00:02:27,000 Speaker 1: that is not doing all that well from a sports standpoint, 46 00:02:27,400 --> 00:02:29,240 Speaker 1: and if you can be the champion in New York, 47 00:02:29,280 --> 00:02:32,480 Speaker 1: obviously that is that is a tremendous business opportunity. So 48 00:02:32,639 --> 00:02:36,320 Speaker 1: three jerseys, that's gonna sell for the Yankees. Gary Sanchez, 49 00:02:36,919 --> 00:02:40,520 Speaker 1: Aaron Judge and now gian Carlos Stan. We haven't looked 50 00:02:40,520 --> 00:02:42,600 Speaker 1: into the standing sales. I wonder where they are right now. 51 00:02:43,320 --> 00:02:46,040 Speaker 1: I'd imagine they're pretty good. But the fact that Aaron Judges, 52 00:02:46,800 --> 00:02:49,760 Speaker 1: you know, the homegrown guy, had an extra year here, 53 00:02:50,080 --> 00:02:51,920 Speaker 1: it might not be as good as if he had 54 00:02:51,919 --> 00:02:54,600 Speaker 1: gone to a team that didn't have a fan favorite 55 00:02:54,600 --> 00:02:56,640 Speaker 1: in the start. I'm interested to see the batting lineup 56 00:02:56,720 --> 00:03:01,400 Speaker 1: and in the order do you put Judge too, because 57 00:03:01,440 --> 00:03:04,519 Speaker 1: he's gonna get you protect them, so maybe fewer strikeouts 58 00:03:04,520 --> 00:03:07,080 Speaker 1: because you can't pitch around him so much and you 59 00:03:07,160 --> 00:03:09,560 Speaker 1: might have a man on base ahead of them, which, 60 00:03:09,600 --> 00:03:12,040 Speaker 1: of course, you know, pitchers have to pitch from the stretch. 61 00:03:12,440 --> 00:03:15,440 Speaker 1: The batting averages go up. Do you put Judge number 62 00:03:15,480 --> 00:03:19,160 Speaker 1: two and then Stanton number three? Interesting? I mean he 63 00:03:19,240 --> 00:03:21,160 Speaker 1: might not be the clean player. The big question on 64 00:03:21,200 --> 00:03:23,680 Speaker 1: this team on the field the pitching staff starting pitching 65 00:03:23,720 --> 00:03:27,160 Speaker 1: staff staff specifically, Uh. There was talk of them going 66 00:03:27,160 --> 00:03:29,840 Speaker 1: out and getting someone else in free agency. Obviously there's 67 00:03:29,880 --> 00:03:32,960 Speaker 1: still an opportunity to do that because there are so 68 00:03:33,000 --> 00:03:35,720 Speaker 1: many free agents still on the market. Why that, Evan, 69 00:03:35,800 --> 00:03:37,840 Speaker 1: Why are there so many free agents on the market? 70 00:03:37,840 --> 00:03:39,720 Speaker 1: But we know what we know? Why? The Union says, 71 00:03:39,720 --> 00:03:41,440 Speaker 1: so tell me, why are there so many free Yeah? 72 00:03:41,440 --> 00:03:43,880 Speaker 1: So this has been a very bizarre offseason from a 73 00:03:43,880 --> 00:03:47,520 Speaker 1: baseball perspective. A lot more free agents, good free agents 74 00:03:47,560 --> 00:03:51,040 Speaker 1: are unsigned as we head into pictures and catchers. Some 75 00:03:51,080 --> 00:03:53,000 Speaker 1: of the biggest names and free agency guys that are 76 00:03:53,040 --> 00:03:57,280 Speaker 1: expecting nine figure deals haven't come in yet. I hate 77 00:03:57,280 --> 00:04:00,880 Speaker 1: to use the C word collusion, but is everybody else 78 00:04:01,000 --> 00:04:03,600 Speaker 1: is Why shouldn't you? I'm just wondering, is that what 79 00:04:03,680 --> 00:04:06,000 Speaker 1: we're seeing. I don't think there's I don't think the 80 00:04:06,000 --> 00:04:08,400 Speaker 1: owners got together in some dark meeting and said, you 81 00:04:08,440 --> 00:04:10,880 Speaker 1: know what, let's just refuse to sign players for for 82 00:04:11,000 --> 00:04:13,000 Speaker 1: their value and and maybe we'll get them for cheap 83 00:04:13,080 --> 00:04:15,840 Speaker 1: later on. I do think there is a massive market 84 00:04:15,920 --> 00:04:19,080 Speaker 1: correction going on in terms of the way that teams 85 00:04:19,080 --> 00:04:22,599 Speaker 1: are evaluating players that we've seen in the past, huge 86 00:04:22,640 --> 00:04:24,600 Speaker 1: deals for guys who are thirty four, that is going 87 00:04:24,640 --> 00:04:28,120 Speaker 1: to take them until their season when they're forty. Owners 88 00:04:28,160 --> 00:04:29,919 Speaker 1: don't seem to want to do that. The Red Sox 89 00:04:29,960 --> 00:04:32,359 Speaker 1: made that decision a while ago. I mean that that 90 00:04:32,360 --> 00:04:34,640 Speaker 1: that was the Red Sock way. I don't care who 91 00:04:34,680 --> 00:04:37,800 Speaker 1: you are, if you're a certain age, goodbye, because you're 92 00:04:37,800 --> 00:04:42,360 Speaker 1: not gonna help us. Hello, Johnny Damon, Hello Jacoby Dlsberry. Yes, 93 00:04:42,480 --> 00:04:46,200 Speaker 1: I did say, Jake, Jacoby d Elsbury, and and and 94 00:04:46,240 --> 00:04:48,840 Speaker 1: A part of this is also the collective bargeting agreement. 95 00:04:48,839 --> 00:04:51,320 Speaker 1: We've praised baseball for so long about that their ability 96 00:04:51,360 --> 00:04:53,159 Speaker 1: to stay on the field and not have a have 97 00:04:53,240 --> 00:04:57,000 Speaker 1: a labor fight. But free agency starts six years into 98 00:04:57,040 --> 00:04:59,680 Speaker 1: your career. If you're a standard baseball player, that's your 99 00:04:59,800 --> 00:05:02,040 Speaker 1: your third or twenty eight at that point. If if 100 00:05:02,080 --> 00:05:04,520 Speaker 1: owners are really looking at thirty as kind of the 101 00:05:04,640 --> 00:05:07,800 Speaker 1: over the hill moment, uh, it doesn't leave much regal 102 00:05:07,880 --> 00:05:09,479 Speaker 1: room there that the players have to figure out a 103 00:05:09,480 --> 00:05:12,560 Speaker 1: way to either start free agency earlier, or or get 104 00:05:12,600 --> 00:05:15,000 Speaker 1: back to a point where they feel as though they're 105 00:05:15,000 --> 00:05:18,559 Speaker 1: being compensated fairly. The question is our revenues going down? 106 00:05:18,720 --> 00:05:21,599 Speaker 1: They're making these adjustments on salaries, but on the owner 107 00:05:21,600 --> 00:05:24,880 Speaker 1: is still collecting the same revenue, and that we haven't 108 00:05:24,920 --> 00:05:27,560 Speaker 1: seen any sort of dimmunition at all, and we know 109 00:05:27,640 --> 00:05:29,240 Speaker 1: values are going up. I mean, that's the other thing 110 00:05:29,240 --> 00:05:31,240 Speaker 1: that players are so upset about. They see, you look 111 00:05:31,240 --> 00:05:33,080 Speaker 1: at these form values. We talk about them all the time. 112 00:05:33,320 --> 00:05:36,159 Speaker 1: The valuation of sports teams is skyrocketing. There's only so 113 00:05:36,200 --> 00:05:39,080 Speaker 1: many of these assets out there. Every time they sell, 114 00:05:39,320 --> 00:05:42,680 Speaker 1: they sell for more than they were purchased for. Revenue 115 00:05:42,680 --> 00:05:44,080 Speaker 1: may not be going up in the in the year 116 00:05:44,120 --> 00:05:46,400 Speaker 1: to year since, but I think players look at those 117 00:05:46,720 --> 00:05:49,039 Speaker 1: billion dollar valuations and some of these baseball teams and 118 00:05:49,040 --> 00:05:52,240 Speaker 1: they say, hey, why why are we going down in 119 00:05:52,279 --> 00:05:54,880 Speaker 1: salary while while the rich guy that signs our check 120 00:05:54,960 --> 00:05:56,920 Speaker 1: his his property is going up. We hear it every 121 00:05:56,920 --> 00:05:59,400 Speaker 1: time during the labor talks, what about franchise values? What 122 00:05:59,480 --> 00:06:02,680 Speaker 1: about franch eyes values? And owners say the standard response is, 123 00:06:03,440 --> 00:06:05,760 Speaker 1: I don't want to talk about franchise values because the 124 00:06:05,760 --> 00:06:07,599 Speaker 1: only way for me to get it is to sell 125 00:06:07,680 --> 00:06:09,480 Speaker 1: the team and that's never going to happen. I want 126 00:06:09,480 --> 00:06:12,400 Speaker 1: to keep this forever. Another story that we are following 127 00:06:12,880 --> 00:06:16,599 Speaker 1: involves soccer and the Premier League and the broadcast rights. 128 00:06:17,000 --> 00:06:19,920 Speaker 1: What's up with that? Ever, the Sky and BT Sport 129 00:06:20,000 --> 00:06:22,359 Speaker 1: have re up their Premier League rights, five of the 130 00:06:22,360 --> 00:06:25,360 Speaker 1: seven packages for the richest soccer league in the world, 131 00:06:25,800 --> 00:06:27,920 Speaker 1: and the price went down. You know, it's something that 132 00:06:27,960 --> 00:06:31,240 Speaker 1: we've talked about a lot recently. We haven't quite seen 133 00:06:31,279 --> 00:06:33,560 Speaker 1: it yet, at least on the U S side of things, 134 00:06:33,560 --> 00:06:36,479 Speaker 1: for for these Premier rights. Um. But but with the 135 00:06:36,480 --> 00:06:39,320 Speaker 1: price that these two companies are paying is less than 136 00:06:39,360 --> 00:06:41,960 Speaker 1: what they paid the last time, and every owner is 137 00:06:42,080 --> 00:06:44,960 Speaker 1: very scared right now when you say the broadcast rights 138 00:06:44,960 --> 00:06:47,120 Speaker 1: are going down at a time when again for the 139 00:06:47,160 --> 00:06:50,720 Speaker 1: first year, media is eclipsing all other sources of revenue. 140 00:06:51,160 --> 00:06:55,760 Speaker 1: You wonder at the time when Fox pays more for 141 00:06:55,880 --> 00:06:59,480 Speaker 1: Thursday night football, what is the barometer to hear? What 142 00:06:59,760 --> 00:07:03,120 Speaker 1: are the market forces at work with the E p 143 00:07:03,320 --> 00:07:07,120 Speaker 1: L with these particular broadcasters. Because they were hoping beyond hope, 144 00:07:07,360 --> 00:07:10,360 Speaker 1: and we heard a lot of hype Amazon is coming, 145 00:07:10,800 --> 00:07:13,920 Speaker 1: Facebook is coming. They're going to be the next bidders 146 00:07:14,520 --> 00:07:18,680 Speaker 1: they did not show up for at least these parts 147 00:07:18,680 --> 00:07:21,760 Speaker 1: of the package. Have we hit a saturation point? I 148 00:07:21,760 --> 00:07:23,960 Speaker 1: mean it's hard to say it for soccer, but have 149 00:07:24,080 --> 00:07:26,920 Speaker 1: we hit that point? That's the big question. That's what 150 00:07:27,080 --> 00:07:29,960 Speaker 1: every owner right now that they're calling Richard Scudamore, the 151 00:07:29,960 --> 00:07:32,600 Speaker 1: CEO of the e p L, but probably banging on 152 00:07:32,640 --> 00:07:37,720 Speaker 1: their desks, what happened? Why did we not get more money? 153 00:07:37,840 --> 00:07:43,040 Speaker 1: Because they always expect more money. They're giving out, parceling 154 00:07:43,040 --> 00:07:47,160 Speaker 1: different rights, different ways, more games. That is the most 155 00:07:47,360 --> 00:07:51,400 Speaker 1: popular and powerful league in the world. They will not 156 00:07:51,520 --> 00:07:54,720 Speaker 1: be happy seeing those checks go down. They're gonna want 157 00:07:54,720 --> 00:07:57,000 Speaker 1: to know what happened. It's too early to say whether 158 00:07:57,080 --> 00:07:59,559 Speaker 1: this is the start of the bubble bursting, of course. 159 00:07:59,600 --> 00:08:03,040 Speaker 1: I mean, every each individual right has its own, you know, 160 00:08:03,080 --> 00:08:05,400 Speaker 1: has its own weird intricacies, like a couple of years 161 00:08:05,440 --> 00:08:07,960 Speaker 1: ago when BT and and Sky were bidding on these 162 00:08:08,000 --> 00:08:10,520 Speaker 1: before BT was in a very different place and willing 163 00:08:10,560 --> 00:08:12,440 Speaker 1: to spend probably a bit more money than they were, 164 00:08:12,960 --> 00:08:14,920 Speaker 1: So that kind of changes the dynamics that supply and 165 00:08:14,960 --> 00:08:19,600 Speaker 1: demand dynamics. Another topic, speaking of soccer, ESPNS web service 166 00:08:19,680 --> 00:08:24,600 Speaker 1: is said to be gaining exclusive pro soccer rights yeah, ESPN, 167 00:08:24,840 --> 00:08:27,600 Speaker 1: the ESPN plus the new over the top service, And 168 00:08:27,680 --> 00:08:30,440 Speaker 1: if you're unfamiliar with the terminology of the industry, O 169 00:08:30,600 --> 00:08:33,680 Speaker 1: t T means over the top means you go direct 170 00:08:33,720 --> 00:08:36,520 Speaker 1: to consumer all the same thing. You were wondering what 171 00:08:36,640 --> 00:08:38,800 Speaker 1: sorts of things am I going to get if I 172 00:08:38,880 --> 00:08:41,240 Speaker 1: fork over the money. You knew it wasn't going to 173 00:08:41,280 --> 00:08:43,720 Speaker 1: be the premier games that are on TV. That is 174 00:08:43,760 --> 00:08:46,839 Speaker 1: sacred because they need to protect that fee from every 175 00:08:46,880 --> 00:08:50,400 Speaker 1: subscribe to those cable companies they want that. But now 176 00:08:50,400 --> 00:08:52,280 Speaker 1: we know at least something that's going to be there, 177 00:08:52,480 --> 00:08:56,600 Speaker 1: MLS games, and the price if you're a soccer fan, 178 00:08:57,040 --> 00:09:00,320 Speaker 1: looks pretty good. You were paying seventy or is a 179 00:09:00,400 --> 00:09:03,319 Speaker 1: year just for MLS Live, which gave you all those 180 00:09:03,360 --> 00:09:07,720 Speaker 1: out of market soccer games. Now for five bucks a month. 181 00:09:07,800 --> 00:09:12,400 Speaker 1: Do the math sixty you get the same package plus 182 00:09:13,000 --> 00:09:17,280 Speaker 1: whatever else ESPN plans or hasn't announced yet that will 183 00:09:17,320 --> 00:09:20,120 Speaker 1: be shown on this over the top network. Still remains 184 00:09:20,160 --> 00:09:21,840 Speaker 1: to be seen. How many people will sign up. Is 185 00:09:21,880 --> 00:09:25,360 Speaker 1: soccer enough of a draw. It remains to be seen. 186 00:09:25,720 --> 00:09:28,000 Speaker 1: We're gonna see over the next couple of months. Obviously 187 00:09:28,040 --> 00:09:30,160 Speaker 1: a lot more come out about what's going to be 188 00:09:30,240 --> 00:09:34,040 Speaker 1: in this offering. Uh, probably some college football, some college basketball, 189 00:09:34,320 --> 00:09:36,680 Speaker 1: a lot of the other fringe sports that that that 190 00:09:36,960 --> 00:09:39,080 Speaker 1: ESPN offers. Cricket might be a part of this. We 191 00:09:39,160 --> 00:09:41,320 Speaker 1: may even see E sports, the League of Legends deal 192 00:09:41,400 --> 00:09:44,720 Speaker 1: that that Major League Baseball's Advanced Media cut a couple 193 00:09:44,720 --> 00:09:47,840 Speaker 1: of years ago. Uh. Yes, MLS is just the first 194 00:09:48,120 --> 00:09:50,400 Speaker 1: of what is going to be many different sports that 195 00:09:50,440 --> 00:09:52,199 Speaker 1: are all going to go into this ot T package. 196 00:09:52,240 --> 00:09:54,520 Speaker 1: Interesting to me, the webin is that MLS is now 197 00:09:54,559 --> 00:09:58,320 Speaker 1: seemingly lost all control of this. There's no m If 198 00:09:58,320 --> 00:10:01,720 Speaker 1: you're looking for soccer now for this property, you don't 199 00:10:01,840 --> 00:10:06,320 Speaker 1: go to Major League Soccer, you go to ESPN. Do 200 00:10:06,400 --> 00:10:09,480 Speaker 1: we know the financial arrangements of this? Because Disney, the 201 00:10:09,480 --> 00:10:12,840 Speaker 1: barren company of ESPN and MLS, they pulled the we 202 00:10:12,840 --> 00:10:15,720 Speaker 1: don't discuss business at the dinner table. So what what 203 00:10:15,960 --> 00:10:18,680 Speaker 1: is going on here? Without interesting? This was part ESPN 204 00:10:18,720 --> 00:10:21,960 Speaker 1: had these rights from when they signed their contract previously. 205 00:10:22,320 --> 00:10:26,600 Speaker 1: The problem ESPN found was they had no platform to 206 00:10:26,840 --> 00:10:30,480 Speaker 1: show these rights. All they had was the standard linear TV. 207 00:10:31,160 --> 00:10:34,360 Speaker 1: Now you've got the launch of the O T T service. 208 00:10:34,800 --> 00:10:37,400 Speaker 1: And interesting enough, by the way, March April, that really 209 00:10:37,440 --> 00:10:40,160 Speaker 1: hadn't been known that they're shooting from March April. You 210 00:10:40,240 --> 00:10:43,680 Speaker 1: might miss the start of the MLS season, but they 211 00:10:43,720 --> 00:10:48,040 Speaker 1: now have the platform again. It's it's interesting that MLS 212 00:10:48,440 --> 00:10:50,920 Speaker 1: will not have a home for these things. It's going 213 00:10:51,000 --> 00:10:53,680 Speaker 1: over to ESPN. It's hard to underscore how important is 214 00:10:53,880 --> 00:10:57,240 Speaker 1: ESPN Plus service is for for ESPN. They've been talking 215 00:10:57,280 --> 00:11:00,280 Speaker 1: about it for years now. It seems they were a 216 00:11:00,280 --> 00:11:03,960 Speaker 1: little late to the table to get their ott off 217 00:11:03,960 --> 00:11:07,320 Speaker 1: the ground. As we talk about millennials that cut the 218 00:11:07,400 --> 00:11:11,040 Speaker 1: cord and people are turning away from traditional cable. Uh, 219 00:11:11,080 --> 00:11:14,760 Speaker 1: this isn't a very important part of ESPN's future as 220 00:11:14,840 --> 00:11:18,040 Speaker 1: the go to home for live, live sports content. And 221 00:11:18,120 --> 00:11:20,640 Speaker 1: like you said, soccer is just the product, but the 222 00:11:20,880 --> 00:11:24,160 Speaker 1: ESPN streaming part, like you said, this is crucial for 223 00:11:24,200 --> 00:11:27,320 Speaker 1: the network. We knew how important and we now know 224 00:11:27,480 --> 00:11:30,640 Speaker 1: how important this part of it. Puzzle is to ESPN 225 00:11:31,160 --> 00:11:33,560 Speaker 1: because we know the lengths they were willing to go 226 00:11:33,679 --> 00:11:37,800 Speaker 1: to to attract these younger viewers, and that was putting 227 00:11:37,960 --> 00:11:41,680 Speaker 1: the Barstool Sports Show on their air and it lasted 228 00:11:41,720 --> 00:11:46,440 Speaker 1: exactly one episode. It just didn't work. That that content 229 00:11:46,480 --> 00:11:50,640 Speaker 1: didn't work. But will this content be enough to draw 230 00:11:50,760 --> 00:11:52,920 Speaker 1: and remember this is let's look at the demo evan 231 00:11:53,400 --> 00:11:57,880 Speaker 1: soccer skews younger. It's a tech savvy audience. So it's 232 00:11:57,920 --> 00:12:01,160 Speaker 1: not an accident that ESPN is thinking. It's not just soccer. 233 00:12:01,240 --> 00:12:03,120 Speaker 1: They're not just thinking about, oh, we want the sport, 234 00:12:03,160 --> 00:12:06,440 Speaker 1: we want the game. They're looking at things like what 235 00:12:06,640 --> 00:12:10,440 Speaker 1: is the demographic of the audience of this property and 236 00:12:10,480 --> 00:12:13,600 Speaker 1: do we want that here? And you better believe I 237 00:12:13,720 --> 00:12:17,440 Speaker 1: see young, I see tech savvy. I want that audience here. 238 00:12:17,520 --> 00:12:20,520 Speaker 1: And this is streaming not just a bug tustle Tennessee. 239 00:12:20,559 --> 00:12:23,560 Speaker 1: We're talking around the world. I'm sorry, where was that 240 00:12:23,720 --> 00:12:29,000 Speaker 1: bug tustle? That's that's I've never visited. I'm sorry, I'm 241 00:12:29,040 --> 00:12:32,240 Speaker 1: not familiar with that location. Lots of bugs and bug tussing, 242 00:12:32,320 --> 00:12:35,280 Speaker 1: I imagine. But yeah, this is this is a global thing, 243 00:12:35,280 --> 00:12:37,800 Speaker 1: and this is huge. This is that's that's the beauty 244 00:12:37,840 --> 00:12:41,679 Speaker 1: of the o t t It's anybody anywhere you can 245 00:12:41,760 --> 00:12:46,240 Speaker 1: sign up and watch the property. More coming. I'm very 246 00:12:46,320 --> 00:12:49,920 Speaker 1: anxious to see what else they're gonna show. Is it 247 00:12:49,960 --> 00:12:52,040 Speaker 1: gonna be cricket, Is it going to be darts? Is 248 00:12:52,040 --> 00:12:55,080 Speaker 1: it gonna be lawn bowling? I don't know, is it 249 00:12:55,080 --> 00:12:58,280 Speaker 1: gonna be left over somehow big time sports, some games 250 00:12:58,280 --> 00:13:01,160 Speaker 1: that others don't want interest. They've said there's gonna be 251 00:13:01,200 --> 00:13:04,840 Speaker 1: some I believe some some NBA games, perhaps some lower 252 00:13:04,880 --> 00:13:08,640 Speaker 1: tier big time rights. This is how a wide world 253 00:13:08,640 --> 00:13:11,400 Speaker 1: of sports started. This from an old schooler. You used 254 00:13:11,400 --> 00:13:14,079 Speaker 1: to see barrel jumping and all the other stuff. You're 255 00:13:14,080 --> 00:13:16,520 Speaker 1: gonna see these sports come back all over again. Let 256 00:13:16,559 --> 00:13:20,800 Speaker 1: me see Magnus vera Magnus in World's Strongest Man competition 257 00:13:21,600 --> 00:13:24,400 Speaker 1: back on well, let's say TV, but back on O 258 00:13:24,600 --> 00:13:26,880 Speaker 1: T T. I would watch. Just give me curling World 259 00:13:26,960 --> 00:13:31,200 Speaker 1: Championships and you're good, Michael. We're looking at the NBA 260 00:13:31,280 --> 00:13:35,040 Speaker 1: Players Union. A lot of people may not have seen this. 261 00:13:35,800 --> 00:13:38,120 Speaker 1: During the labor talks, one of the things the union 262 00:13:38,200 --> 00:13:41,959 Speaker 1: said was, we're going to take back our marketing and 263 00:13:42,160 --> 00:13:45,120 Speaker 1: licensing rights easy to So what does that mean? Right? Okay, 264 00:13:45,120 --> 00:13:47,679 Speaker 1: So the NBA, the way it used to work was 265 00:13:47,720 --> 00:13:51,240 Speaker 1: the NBA would pay the union about forty million dollars 266 00:13:51,240 --> 00:13:54,240 Speaker 1: a year, and then the league would take all those 267 00:13:54,320 --> 00:13:56,840 Speaker 1: rights and then go out and sell them two companies 268 00:13:56,960 --> 00:13:59,880 Speaker 1: video games. She would apparel companies for the giving that 269 00:14:00,120 --> 00:14:03,480 Speaker 1: the right to use the players, likeness, the player's image. 270 00:14:03,800 --> 00:14:07,400 Speaker 1: The NBA was the only union that didn't have those 271 00:14:07,480 --> 00:14:11,480 Speaker 1: rights in house, so they took a man house and 272 00:14:11,559 --> 00:14:14,360 Speaker 1: now they're starting to flex that muscle. They signed a 273 00:14:14,400 --> 00:14:20,920 Speaker 1: deal with Densu, the Japanese advertising agency specializes in event management, 274 00:14:21,400 --> 00:14:26,960 Speaker 1: content creation and distribution. Think of the global possibilities with 275 00:14:27,080 --> 00:14:31,000 Speaker 1: the fame and the popularity of these NBA players. Well, guys, 276 00:14:31,040 --> 00:14:33,640 Speaker 1: I have to ask, I mean this obviously the arrangement 277 00:14:33,640 --> 00:14:36,240 Speaker 1: you mentioned that was before even the three point line. 278 00:14:36,400 --> 00:14:41,200 Speaker 1: But now we've got this global marketing platform. Not just 279 00:14:41,400 --> 00:14:44,200 Speaker 1: for here in the US, this is for This could 280 00:14:44,200 --> 00:14:47,680 Speaker 1: work for any basketball organization envisioned this. Shut your eyes here. 281 00:14:47,720 --> 00:14:50,080 Speaker 1: We've got what the big events coming up. You've got 282 00:14:50,120 --> 00:14:53,760 Speaker 1: a World Cup in Russia, You've got a World Basketball 283 00:14:53,840 --> 00:14:58,360 Speaker 1: Championship in Asia, You've got the Olympics after this coming 284 00:14:58,440 --> 00:15:01,880 Speaker 1: up in Tokyo, home of n Sue. You're going to 285 00:15:01,920 --> 00:15:06,560 Speaker 1: see NBA players staging their own events, offering up content 286 00:15:07,280 --> 00:15:11,040 Speaker 1: at all of these events worldwide. This is going to 287 00:15:11,160 --> 00:15:15,840 Speaker 1: be an interesting platform to capitalize on. We already know 288 00:15:16,400 --> 00:15:19,760 Speaker 1: Lebron Steph, but they're gonna bring in everybody. This is 289 00:15:19,840 --> 00:15:23,320 Speaker 1: designed to generate revenue that will go right back to 290 00:15:23,400 --> 00:15:26,240 Speaker 1: the players, and they would not have taken them back 291 00:15:26,400 --> 00:15:29,320 Speaker 1: if they didn't think they could easily get more than 292 00:15:29,360 --> 00:15:32,120 Speaker 1: just the forty one million dollar payment that the that 293 00:15:32,160 --> 00:15:33,960 Speaker 1: the lead was making. This seems like part of a 294 00:15:34,040 --> 00:15:37,800 Speaker 1: growing trend in which the p A is the players 295 00:15:37,880 --> 00:15:40,360 Speaker 1: unions are being a little more proactive in terms of 296 00:15:40,400 --> 00:15:43,320 Speaker 1: how they market their players and how they bring in revenue. 297 00:15:43,520 --> 00:15:45,480 Speaker 1: We saw the nfl P a couple of years ago 298 00:15:45,560 --> 00:15:48,560 Speaker 1: start ace Media, their own media company. They started that 299 00:15:48,680 --> 00:15:51,360 Speaker 1: venture fund last year that was kind of aimed at 300 00:15:51,480 --> 00:15:54,560 Speaker 1: using the players cash a as capital and working with 301 00:15:54,600 --> 00:15:57,760 Speaker 1: other investors and other and other partners. Uh. It does 302 00:15:57,800 --> 00:16:01,280 Speaker 1: seem as though players unions are now realizing, Hey, the 303 00:16:01,280 --> 00:16:04,120 Speaker 1: thing that really drives fan interest here might not be 304 00:16:04,200 --> 00:16:06,800 Speaker 1: the team. It might be the players themselves, um, and 305 00:16:06,840 --> 00:16:09,800 Speaker 1: they have a tremendous opportunity to drive some money to 306 00:16:09,920 --> 00:16:13,480 Speaker 1: the players outside of the traditional collective bargaining groom. It'll 307 00:16:13,520 --> 00:16:15,400 Speaker 1: be interesting to see and that's going to be tested 308 00:16:15,440 --> 00:16:18,920 Speaker 1: because what the players cannot do. They cannot show up 309 00:16:18,960 --> 00:16:22,120 Speaker 1: in their uniform. You can show me Lebron James, but 310 00:16:22,200 --> 00:16:25,240 Speaker 1: he cannot be wearing a Cavaliers uniform because that's a 311 00:16:25,320 --> 00:16:27,360 Speaker 1: league mark and a Leade trademark. They would have to 312 00:16:27,400 --> 00:16:30,320 Speaker 1: negotiate a separate license with the league to do that, 313 00:16:30,640 --> 00:16:33,240 Speaker 1: so that that is just one caveat what they cannot do. 314 00:16:33,320 --> 00:16:35,640 Speaker 1: But of the four leagues, there's no question that basketball 315 00:16:35,640 --> 00:16:40,640 Speaker 1: players are the most recognizable helmet Yeah, yeah, those guys 316 00:16:40,680 --> 00:16:43,040 Speaker 1: you don't necessarily need a uniform. There are some football 317 00:16:43,040 --> 00:16:45,440 Speaker 1: players who are famous that I think without the uniform 318 00:16:45,440 --> 00:16:47,640 Speaker 1: you might not recognize if they walk past you on 319 00:16:47,680 --> 00:16:49,800 Speaker 1: the street. I'm not sure if that's true of basketball. Well, 320 00:16:49,800 --> 00:16:54,040 Speaker 1: speaking of football, we know now that the NFL the union, 321 00:16:54,040 --> 00:16:56,400 Speaker 1: they're ready to dig in their heels when this next 322 00:16:56,520 --> 00:16:59,520 Speaker 1: round of bargaining comes about. What about the NBA Are 323 00:16:59,560 --> 00:17:02,000 Speaker 1: they going to dig in their heels as well? Well, 324 00:17:02,120 --> 00:17:05,960 Speaker 1: this round went pretty smoothly. You're past the days of 325 00:17:06,080 --> 00:17:11,439 Speaker 1: acrimony that David Stern and Billy Hunter war of words. Um, 326 00:17:11,480 --> 00:17:14,919 Speaker 1: there's so much money in the system these days that 327 00:17:15,000 --> 00:17:18,440 Speaker 1: it doesn't be hoove anybody to shut down a league anymore, 328 00:17:18,640 --> 00:17:22,520 Speaker 1: especially the NBA. There's just so much money coming in 329 00:17:22,560 --> 00:17:25,480 Speaker 1: and those are locked in TV contracts and the teams 330 00:17:25,520 --> 00:17:29,320 Speaker 1: are worth X there's just so much that nobody really 331 00:17:29,359 --> 00:17:31,200 Speaker 1: wants to mess with it. Yeah, when you look at 332 00:17:31,680 --> 00:17:35,360 Speaker 1: looming labor fights, baseball certainly seems like a pretty big 333 00:17:35,400 --> 00:17:37,679 Speaker 1: one and football will be right behind it. I mean, 334 00:17:37,680 --> 00:17:39,879 Speaker 1: those are two two unions that have serious problems with 335 00:17:39,960 --> 00:17:41,399 Speaker 1: with the c b as that they that they have 336 00:17:41,560 --> 00:17:45,119 Speaker 1: right now basketball and Scott said so much TV money 337 00:17:45,160 --> 00:17:47,679 Speaker 1: coming in. Uh, their bubble did not burst. As we 338 00:17:47,720 --> 00:17:50,560 Speaker 1: talked about the Premier League. I don't see it happening 339 00:17:50,560 --> 00:17:53,280 Speaker 1: in the same to Morris Smith actually say it's we're 340 00:17:53,280 --> 00:17:55,480 Speaker 1: going to treat this as going to war and then 341 00:17:55,560 --> 00:17:58,760 Speaker 1: the next time. So he's got a lot of issues, 342 00:17:58,760 --> 00:18:02,520 Speaker 1: whether it's health and safety, whether it's finance. He's got 343 00:18:02,560 --> 00:18:06,159 Speaker 1: a lot of issues. But between the player's union in 344 00:18:06,160 --> 00:18:08,960 Speaker 1: the NFL and the league, it's the issues that they 345 00:18:08,960 --> 00:18:11,760 Speaker 1: didn't focus on as hard in the last round when 346 00:18:11,800 --> 00:18:14,080 Speaker 1: they were looking at the money. You know, it's stuff 347 00:18:14,119 --> 00:18:17,480 Speaker 1: like Roger Goodell's power and and and how players are 348 00:18:17,480 --> 00:18:20,560 Speaker 1: treated after they retire concussions. Health. It's, as I have 349 00:18:20,600 --> 00:18:23,159 Speaker 1: said in all my years covering labor and throughout all 350 00:18:23,200 --> 00:18:25,600 Speaker 1: of them, this is twenty plus years, there are certain 351 00:18:25,640 --> 00:18:29,080 Speaker 1: things that are called blood issues on the union's side, 352 00:18:29,560 --> 00:18:33,360 Speaker 1: and it has always been the decimal point. The blood 353 00:18:33,400 --> 00:18:38,000 Speaker 1: issue was about dollars, dollars, dollars. You may see that 354 00:18:38,200 --> 00:18:40,520 Speaker 1: change in the NFL this time. It could be health 355 00:18:40,640 --> 00:18:44,080 Speaker 1: and safety, it could be pension, it might be something 356 00:18:44,119 --> 00:18:46,679 Speaker 1: else other than just moving the decimal point. I'm just 357 00:18:46,760 --> 00:18:50,000 Speaker 1: wondering if we're going to have a canceled season because 358 00:18:50,040 --> 00:18:53,359 Speaker 1: of this cancel season, missing paychecks for an NFL player 359 00:18:53,440 --> 00:18:56,159 Speaker 1: is not easy. I mean for anybody, it's it's not 360 00:18:56,320 --> 00:19:03,479 Speaker 1: easy that I be hard rest to see them going 361 00:19:03,560 --> 00:19:06,040 Speaker 1: to the lanes of wiping out an entire season. Your 362 00:19:06,119 --> 00:19:09,440 Speaker 1: career is only what average two and a half to 363 00:19:09,560 --> 00:19:13,160 Speaker 1: three years. Anyway, you see older guys in the league 364 00:19:13,200 --> 00:19:15,760 Speaker 1: who cannot afford to sit out a season because they 365 00:19:15,760 --> 00:19:18,560 Speaker 1: may not have a job the next time around. But 366 00:19:18,720 --> 00:19:21,440 Speaker 1: they will certainly do their best to flex as much 367 00:19:21,840 --> 00:19:25,720 Speaker 1: muscle as possible. And as we said about there's so 368 00:19:25,800 --> 00:19:28,640 Speaker 1: much money in the system from the NBA, we we've 369 00:19:28,680 --> 00:19:31,479 Speaker 1: got a digital property coming up forbid, Thursday night Football. 370 00:19:31,480 --> 00:19:34,840 Speaker 1: In the NFL, they got a big boost for from 371 00:19:34,880 --> 00:19:37,880 Speaker 1: Fox for Thursday night Football. If the same thing happens 372 00:19:37,880 --> 00:19:41,280 Speaker 1: on the digital side, you're the NFL. You're like, Okay, 373 00:19:41,320 --> 00:19:45,119 Speaker 1: things are rolling pretty well. Let's get back on the field. 374 00:19:45,359 --> 00:19:47,680 Speaker 1: Let's keep a focus on the game. Because the one thing, 375 00:19:48,000 --> 00:19:51,880 Speaker 1: the number one offseason issue for the NFL this season 376 00:19:52,440 --> 00:19:55,600 Speaker 1: is to get the focus back on the game. Stop 377 00:19:55,640 --> 00:19:59,960 Speaker 1: talking about anthems, stop talking about protests, stop talking about concussion, 378 00:20:00,440 --> 00:20:04,040 Speaker 1: talk about football. Let's not forget that Roger Goodell has 379 00:20:04,040 --> 00:20:07,760 Speaker 1: a stated goal of reaching billion in revenue in the 380 00:20:07,760 --> 00:20:10,520 Speaker 1: next couple of years. As much as we talk about 381 00:20:10,560 --> 00:20:13,960 Speaker 1: how the metrics that are down, that still seems like 382 00:20:14,000 --> 00:20:16,359 Speaker 1: it's possible. You know that that might still be realistic. 383 00:20:16,560 --> 00:20:20,040 Speaker 1: And if the NFL is in revenue, I find it 384 00:20:20,040 --> 00:20:22,440 Speaker 1: hard to believe that the players and the owners can't 385 00:20:22,440 --> 00:20:26,160 Speaker 1: find a reasonable middle ground that makes both happy. Well, first, 386 00:20:26,240 --> 00:20:28,840 Speaker 1: that catch rule needs a good sponge bath, because I'm 387 00:20:28,840 --> 00:20:31,280 Speaker 1: getting tired of well, this is a catch, this is 388 00:20:31,280 --> 00:20:33,399 Speaker 1: not a catch. Is like, we need to clean that 389 00:20:33,520 --> 00:20:35,480 Speaker 1: up first of all, agreed, But that's what I know 390 00:20:35,680 --> 00:20:39,160 Speaker 1: that that that's what I mean by get the focus 391 00:20:39,320 --> 00:20:42,080 Speaker 1: back on the game. You don't need people talking about 392 00:20:42,160 --> 00:20:46,320 Speaker 1: rules and replay times. They want everything to go back 393 00:20:46,560 --> 00:20:49,640 Speaker 1: to the game of football, because that's why people tune in. 394 00:20:50,040 --> 00:20:53,760 Speaker 1: That's why the advertisers are there. That's where the money is. 395 00:20:54,600 --> 00:21:01,399 Speaker 1: By the way, the NFL attendance it dropped three past season. Michael, 396 00:21:01,440 --> 00:21:04,440 Speaker 1: have you been to an NFL game recently? And I 397 00:21:04,800 --> 00:21:06,399 Speaker 1: don't want it, there's not gonna be opinion, but have 398 00:21:06,480 --> 00:21:08,719 Speaker 1: you been to an NFL game recently? The last one 399 00:21:08,760 --> 00:21:10,640 Speaker 1: I went to was a couple of years ago. Okay, 400 00:21:10,720 --> 00:21:14,520 Speaker 1: well I have. I've been to Gillette, I've been out 401 00:21:14,520 --> 00:21:16,600 Speaker 1: at the Metal Ends. I know Evan, you've been out 402 00:21:16,600 --> 00:21:18,359 Speaker 1: there to the to the metal ends. Now this is 403 00:21:18,359 --> 00:21:21,000 Speaker 1: when I know the answer to already. Michael, have you 404 00:21:21,040 --> 00:21:28,600 Speaker 1: sat on your couch recently? There's an indentation where I'm sitting, Yeah, 405 00:21:29,080 --> 00:21:32,560 Speaker 1: on a nice big screen TV. Yeah. So it's a 406 00:21:32,680 --> 00:21:36,760 Speaker 1: really nice proposition, isn't it. When you've got your snacks, 407 00:21:37,240 --> 00:21:39,800 Speaker 1: there's no line at the bathroom. I'm presuming in the 408 00:21:39,840 --> 00:21:45,000 Speaker 1: bar household, you've got your beverages. You're relaxing. There's no snow, 409 00:21:45,040 --> 00:21:47,440 Speaker 1: there's no parking, there's no three hours to get out, 410 00:21:47,520 --> 00:21:50,680 Speaker 1: there's no let's just say crude behavior. Sometimes there is 411 00:21:50,720 --> 00:21:53,360 Speaker 1: an ongoing battle and it will continue as the at 412 00:21:53,400 --> 00:21:56,160 Speaker 1: home experience gets better. There's that sit on the couch 413 00:21:56,200 --> 00:22:00,159 Speaker 1: and enjoy with your friends versus let's actually go to 414 00:22:00,280 --> 00:22:02,680 Speaker 1: the game. And there is that no one has found 415 00:22:02,680 --> 00:22:04,960 Speaker 1: the solution to that at the pro level. Well, what 416 00:22:05,040 --> 00:22:08,800 Speaker 1: about college football, because they're having problems. Also, college football 417 00:22:08,800 --> 00:22:11,200 Speaker 1: attendance is dropping every year. It's I think it's eight 418 00:22:11,200 --> 00:22:13,439 Speaker 1: to the last nine years. And we've talked about this 419 00:22:13,480 --> 00:22:16,280 Speaker 1: a lot on the show. Colleges make their college athletic 420 00:22:16,320 --> 00:22:18,479 Speaker 1: departments make their money in three ways. They get their 421 00:22:18,480 --> 00:22:23,240 Speaker 1: TV money, they get donations from alumni, and they sell tickets. Obviously, 422 00:22:23,280 --> 00:22:26,000 Speaker 1: attendance hurts ticket sales. You know, if people are going, 423 00:22:26,000 --> 00:22:28,680 Speaker 1: they're not buying as many tickets. Studies also show that 424 00:22:28,720 --> 00:22:30,960 Speaker 1: if you don't go to games as a student or 425 00:22:31,000 --> 00:22:33,840 Speaker 1: as a young alum, you're going to donate a lot less. 426 00:22:34,359 --> 00:22:36,320 Speaker 1: So this hits two of the three pillars. And this 427 00:22:36,359 --> 00:22:39,760 Speaker 1: is a major concern for athletic directors around the country 428 00:22:39,920 --> 00:22:42,760 Speaker 1: if they start losing interest in people going to games 429 00:22:42,760 --> 00:22:45,000 Speaker 1: for the same reason Scott just said, the home experience 430 00:22:45,359 --> 00:22:48,120 Speaker 1: is so much better. Uh, that's gonna hurt their donations 431 00:22:48,160 --> 00:22:49,520 Speaker 1: and it's gonna hurt their ticket sales. So I was 432 00:22:49,560 --> 00:22:52,720 Speaker 1: just gonna say wasn't there a problem involving the new 433 00:22:52,800 --> 00:22:58,600 Speaker 1: tax rules where that deduction for buying tickets from the 434 00:22:58,640 --> 00:23:02,400 Speaker 1: alumni Michael Barb there you go, Yes, you're right, Yes, 435 00:23:02,480 --> 00:23:05,360 Speaker 1: there there some some wealthier donors are going to lose 436 00:23:05,359 --> 00:23:08,280 Speaker 1: the deduction they get for buying tickets. And part of 437 00:23:08,320 --> 00:23:10,159 Speaker 1: this is a is a is a devil's bargain that 438 00:23:10,240 --> 00:23:13,399 Speaker 1: college football made a number of years ago willing to 439 00:23:13,440 --> 00:23:15,960 Speaker 1: take a lot of that TV money at the cost 440 00:23:16,080 --> 00:23:19,920 Speaker 1: of their fans. The MAC Conference in the Midwest, Uh, 441 00:23:20,119 --> 00:23:23,240 Speaker 1: they play games on Tuesday and and and Wednesday now, 442 00:23:23,480 --> 00:23:25,520 Speaker 1: and they did that because ESPN wanted them in that 443 00:23:25,560 --> 00:23:28,800 Speaker 1: time slot. But if you live in Youngstown or you 444 00:23:28,840 --> 00:23:32,560 Speaker 1: live in Toledo, a late November game on a Wednesday 445 00:23:32,680 --> 00:23:34,840 Speaker 1: night is not a not to take your kids to 446 00:23:34,840 --> 00:23:41,520 Speaker 1: the game day. Why has that been picking on Ohio 447 00:23:40,240 --> 00:23:43,960 Speaker 1: and Toledo out of it? Like, why is he picking 448 00:23:44,000 --> 00:23:48,119 Speaker 1: on Ohio? The point is, uh, colleges have made this 449 00:23:48,200 --> 00:23:50,919 Speaker 1: decision to take TV money over the fan experience, and 450 00:23:50,960 --> 00:23:52,720 Speaker 1: that's one of the reasons attendance is going down. I'm 451 00:23:52,720 --> 00:23:54,760 Speaker 1: gonna point to this again and I point to this 452 00:23:54,800 --> 00:23:59,880 Speaker 1: as the best example in sports. The Duke basketball student section. 453 00:24:00,560 --> 00:24:02,840 Speaker 1: You go to the games, and I know Duke is 454 00:24:02,960 --> 00:24:06,439 Speaker 1: perennially good, so there's always that I get it. But 455 00:24:06,560 --> 00:24:09,080 Speaker 1: it's not a bad model from the perspective of if 456 00:24:09,160 --> 00:24:12,679 Speaker 1: I was running an athletic department, I would go to 457 00:24:12,720 --> 00:24:16,600 Speaker 1: the students and say, what can we do at our 458 00:24:16,720 --> 00:24:21,359 Speaker 1: games that makes it so much fun that you folks, 459 00:24:21,440 --> 00:24:24,320 Speaker 1: whether we were one in nine or nine in one, 460 00:24:24,760 --> 00:24:27,359 Speaker 1: that you want to come with your friends and just 461 00:24:27,680 --> 00:24:31,080 Speaker 1: enjoy the two hours a week. So what six seven 462 00:24:31,119 --> 00:24:35,679 Speaker 1: times a year. We're not talking games here, We're talking 463 00:24:35,720 --> 00:24:39,879 Speaker 1: six or seven saturdays. What can we do where we 464 00:24:39,960 --> 00:24:43,199 Speaker 1: cannot guarantee victory? But what we want to do is 465 00:24:43,280 --> 00:24:47,760 Speaker 1: make the experience so fun, so compelling that your parents 466 00:24:47,800 --> 00:24:50,160 Speaker 1: will send the money in for the tickets. So hard 467 00:24:50,200 --> 00:24:52,600 Speaker 1: to do that when the team is bad and it's 468 00:24:52,600 --> 00:24:57,040 Speaker 1: an outdobrace bad November, embrace bad, Embrace the bad. That's fine. 469 00:24:57,560 --> 00:24:59,640 Speaker 1: There's got to be something. No wonder write you picked 470 00:24:59,680 --> 00:25:02,680 Speaker 1: on the Cleveland Brown fans are like, thanks, thanks a lot. 471 00:25:03,600 --> 00:25:06,680 Speaker 1: You want to know about some other angry fans Rams 472 00:25:06,720 --> 00:25:11,360 Speaker 1: fans in St. Louis because now they are keeping their 473 00:25:11,400 --> 00:25:16,159 Speaker 1: class suit over the NFL about the team's move. Do 474 00:25:16,280 --> 00:25:18,399 Speaker 1: we have any like sound cued up with people crying? 475 00:25:19,560 --> 00:25:25,520 Speaker 1: I guess not really. Okay, yes, this happens many times 476 00:25:25,560 --> 00:25:28,480 Speaker 1: when teams up and move and you know, let's look 477 00:25:28,480 --> 00:25:30,840 Speaker 1: around it. It's almost getting to the point where it's like, wait, 478 00:25:30,880 --> 00:25:33,560 Speaker 1: this team. Almost every team moved and they never change 479 00:25:33,600 --> 00:25:35,240 Speaker 1: the name. That's another thing that bothers me. There's no 480 00:25:35,320 --> 00:25:39,040 Speaker 1: lakes in l A. It's in Minnesota Lake Minneapolis Jazz, 481 00:25:39,040 --> 00:25:42,960 Speaker 1: and there's no Jazz and Utah that's New Orleans. But okay, yeah, 482 00:25:43,000 --> 00:25:46,080 Speaker 1: I mean this is this is the standard playbook for 483 00:25:46,280 --> 00:25:50,320 Speaker 1: when a franchise picks up, gets in those Mayflower trucks 484 00:25:50,359 --> 00:25:54,320 Speaker 1: sorry Baltimore, and leaves town. This is this is what happens. See, 485 00:25:54,359 --> 00:25:57,680 Speaker 1: this is what happens. It's a lot like when when 486 00:25:58,000 --> 00:26:00,760 Speaker 1: when someone walks out on you and your girl friend 487 00:26:00,800 --> 00:26:07,840 Speaker 1: walks out and all of a sudden, it's like, Heytory, 488 00:26:08,119 --> 00:26:10,840 Speaker 1: go right ahead. This is unfamiliar for us. Hey, speaking 489 00:26:10,840 --> 00:26:15,159 Speaker 1: of football and the phrase Philly Special, we should have 490 00:26:15,160 --> 00:26:18,760 Speaker 1: gotten no known this. So there is a post Super 491 00:26:18,800 --> 00:26:23,160 Speaker 1: Bowl rush to cash in on Philly Special. According to CBS, 492 00:26:24,000 --> 00:26:26,280 Speaker 1: I thought that was a Chief Steak salet. You know 493 00:26:26,320 --> 00:26:31,680 Speaker 1: a Genos or Pats Philly Special. But I would imagine 494 00:26:31,720 --> 00:26:34,200 Speaker 1: since that was the big play where Nick Foles caught 495 00:26:34,200 --> 00:26:37,640 Speaker 1: the touchdown pass, that folks in Philly would like to 496 00:26:38,200 --> 00:26:40,920 Speaker 1: remember it fondly. Yeah. I think some of these people 497 00:26:40,920 --> 00:26:43,560 Speaker 1: that are they're putting in trademarks to try and sell 498 00:26:43,600 --> 00:26:45,320 Speaker 1: T shirts and things like that, I think they're going 499 00:26:45,359 --> 00:26:47,480 Speaker 1: to realize pretty quickly that it's not as easy as 500 00:26:47,760 --> 00:26:50,639 Speaker 1: beating everybody else to the punch In terms of filing 501 00:26:50,680 --> 00:26:52,960 Speaker 1: that trademark. The Eagles obviously have a claim to this 502 00:26:53,520 --> 00:26:57,960 Speaker 1: because you know, they're associated with with anything that involves 503 00:26:57,960 --> 00:27:00,600 Speaker 1: the Philly Special. I was reading that Nick Foals also 504 00:27:00,640 --> 00:27:03,760 Speaker 1: has a claim to this um because it's something that 505 00:27:03,760 --> 00:27:06,879 Speaker 1: he might be able to use to increase his endorsement 506 00:27:06,920 --> 00:27:09,960 Speaker 1: and earning potential. UM. Yeah, it's a it's a clever 507 00:27:10,040 --> 00:27:12,480 Speaker 1: move by Philly fans. I can't imagine that, like Joe 508 00:27:12,520 --> 00:27:14,320 Speaker 1: sitting on his couch in Berwin is going to be 509 00:27:14,359 --> 00:27:16,919 Speaker 1: the guy that's gonna make millions of dollars off all 510 00:27:16,960 --> 00:27:20,760 Speaker 1: the Philly every time there's a big moment or something 511 00:27:20,800 --> 00:27:26,280 Speaker 1: big in sports happens. This happens every single time, and 512 00:27:28,520 --> 00:27:31,720 Speaker 1: the U S Patent and Trademark Office will determine that 513 00:27:31,760 --> 00:27:34,199 Speaker 1: the mark belongs to the league, to the team, to 514 00:27:34,359 --> 00:27:38,399 Speaker 1: the athlete, and not some person in Youngstown or Dayton 515 00:27:39,200 --> 00:27:42,800 Speaker 1: just continuing with it or your place in Tennessee whatever 516 00:27:42,800 --> 00:27:45,320 Speaker 1: he said. Who said, Oh, I'm gonna I'm gonna make 517 00:27:45,359 --> 00:27:48,440 Speaker 1: a quick filing with hopes that I can cash in quickly. Boy, 518 00:27:48,480 --> 00:27:50,520 Speaker 1: it's just imagined. Though. We could call it like the 519 00:27:50,560 --> 00:27:53,760 Speaker 1: Oaky dog play. We you know, we should we should 520 00:27:53,760 --> 00:27:57,440 Speaker 1: trademark that, we should trademark. Mike Perera, that was an 521 00:27:57,440 --> 00:28:01,760 Speaker 1: illegal formation, Eagles fans, see how many of those you 522 00:28:01,800 --> 00:28:05,640 Speaker 1: could actually sell in New England was exactly That's that's 523 00:28:05,640 --> 00:28:07,960 Speaker 1: what we should trade mark. Mike Perrera, that was an 524 00:28:07,960 --> 00:28:12,720 Speaker 1: illegal formation. Oh my well, anyway, let's good luck to 525 00:28:12,760 --> 00:28:15,640 Speaker 1: the people in Philly with their Philly Special and good 526 00:28:15,720 --> 00:28:19,240 Speaker 1: luck and congratulations again to people in Philadelphia for their 527 00:28:19,280 --> 00:28:22,760 Speaker 1: first Super Bowl win. And that wraps up this holiday 528 00:28:22,880 --> 00:28:25,800 Speaker 1: edition of Bloomberg Business of Sports. Michael barn and I'm 529 00:28:25,800 --> 00:28:28,480 Speaker 1: Scott Snick. Please join us every Friday and Saturday when 530 00:28:28,480 --> 00:28:30,480 Speaker 1: we explore the big money issues in the world of 531 00:28:30,480 --> 00:28:32,880 Speaker 1: sports and talk to the biggest names in the industry. 532 00:28:33,200 --> 00:28:36,200 Speaker 1: You're listening to Bloomberg Business of Sports on Bloomberg Radio 533 00:28:36,400 --> 00:28:39,840 Speaker 1: around the world and online as an Apple podcast on iTunes.